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"■■-"Television Digest
© 1963 Television Digest, Inc.
The authoritative service for executives in all branches of the television arts & industries
NAB LIBRARY
Index to Television Digest, 1961
Volume 17, Issues No. 1 through 37 and
New Series (NS) Volume 1, Issues No. 1 -A through 15
References are grouped into three major categories: General (pages 1-6), Manufacturers and Merchan-
disers (pages 7 & 8), Supplements (page 1). Index attempts to cover only items considered to be of more than
passing interest. Reference numbers following each item designate issue and page of Newsletter in which
item appeared.
General
ADVERTISING
advertisers
auto industry, 4:2, 7:11, 8:6, 9:10, 13:8,
17:10
beer, 2:8, 4:3, 7:11, 14:13, 21:12
cigarets, 6:5, 9:5; 21:11, 23:11
defense contractors, 14:13
Oil cos., 5:6, 6:5, 10:3, 17:12, 18:10,
22:10
toy industry, 2:8, 10:14, 13:9, 20:15
TvB: category studies, 1:13, 9:1*0, 12:6
13:12, 16:7, 18:10, 19:7, 22:10, 23:11,
24:6, 25:10; top 100, 25:10
A AAA, 14:13, 17:9
Advertising Council, 12:9, 14:15, 24:14
AFA, 4:3, 6:4, 19:11, 22:9, 23:10
agencies
billings, 7:11
Gardner, 20:15
JWT, 4:2, 13:11
M-E, 4:3
Minow, reactions to, 20:6
Y & R, 23:10, 24:6, 25:9
ANA, 11:13
billboard, 25:7
budget trends, 11:3
commercials
American TV Festival, 6:5, 8:13, 12:9,
19:11
"best", 1:13
Broadcast Advertisers Reports Inc., 22:9,
23:10
Cascade Pictures of Cal., 23:15
cost control, 24:6
criticism, 13:9, 21:11
"good" defined, 13:9
hard-liquor, 3:16
product protection, 13:8
30-min. , 19:11
Y&R, 23:10, 25:9
co-op adv. , 10:14
CPM, ABC's lowest, 14:14
credibility poll, 17:9
criticism, 2:7, 6:4
daytime sales, 11:9
forecast, 1:4&5
legislation, 6:4
local TV sales successes, 8:11, 10:14, 15:14
17:7, 23:11
magazine concept, 3:6, 5:12, 7;3&10, 21:10,
23:7
market brand preference studies, 2:7
media buyers, 24:7
media costs, 5:7; profits, 17:10
National Advertising Week, 6:4
NBC's booklet, 'TV & Modern Mktg. ', 14:3
network sales outlook, 9:5
'Printers' Ink' figures, 5:7, 14:13, 23:6
program control, 21:12
Reps
agency survey, 19:11
Avery-Knodel groceries & drugs survey, 13:8
Branham best. div. , 20:15
business outlook survey, 8:2, 9:9
Crosley Bcstg. Corp. , 16:9
rate-card revisions, 1:13, 18:11
Station Reps Assn. , 9:13, 15:14
Storer TV Sales Inc., 6:12
spot rate revision, 10:13
spot TV, 6:5, 8:2&12, 9:9, 10:13, 14:2, 18:10,
22:10, 24:6
spot TV payment headaches, NS-5:3
station break, 42-sec., 16:7, 17;8&9, 18:1, 19:10
21:7&11, 24:1, 26:11
timebuyers, 7:11, 8:7, 24:7
"Top 100" advertisers, I960, 30:12
"Top 100" TV spenders, 30:2
TvB: membership, 12:11; network gross time /
billings, 3:8, 6:10, 10:6, 15:8, 18:9, 19:6,
22:13, 26:6; sales clinics, 15:13, 26:11;
'TV Basics 4', 18:10
volume: I960, 8:2; 1961 prediction, 2:9; 1961
TV ad forecast, 31:3
ALLOCATIONS
Canadian-U. S. agreement, 14:11
channel shifts, 7;7&8, 8:15, 26:14
deintermixture
Bakersfield, 11:6, 13:6
Fresno, 7:8, 8?8, 9:9, 11:11, 12:11,
legislation, 13:15
petitions, 19:16
digital TV technique, 5:6
FCC policy, 2:1, 5:1, 18:4
forecast, 1:5
16:4
Supplements and Special Reports Published During 1961
References are to issue of TELEVISION DIGEST with articles pertaining to the supplements.
Directories
Annual AM-FM Directory of Jan. 1; with weekly
Addenda reporting current FCC decisions, ap-
plications, etc. Listings of all AM-FM sta-
tions by states and frequencies, all applications
by states and frequencies, call letter lists, etc.
(includes other North American stations).
Semi-Annual TV Factbook (Spring-Summer, No.
32) with weekly Addenda reporting current
FCC grants, applications, new stations on air,
etc.
Special Supplements
FCC Rules on Stereophonic FM Broadcasting. Full
text (Vol. 17:17).
Addresses by FCC Chmn. Newton N. Minow and
NAB Pres. LeRoy Collins to the 39th Annual
NAB Convention. Full text. (Vol. 17:20).
Financial Data on Electronics St Broadcasting
Companies. "Statistical summaries of reports
of leading publicly-owned companies. Prepared
by Greenebaum & Associates, financial con-
sultants in electronics. (Vol. 17:21).
Television Households by States & Counties. ARB
survey-based estimates as of January 1, 1961.
(Vol. 17:26).
Index to Television Digest, I960; Volume 16.
Index to I960 Television Digest Newsletters &
Special Reports. (Vol. 17:4).
FCC Public Notice on Program Forms. Full text
of FCC's Public Notice 61 -223 393. (Vol. 17:9).
FCC*s Revised Proposed Rules on Program Forms
&i Logging Requirements. (Vol. 17:28).
Special Reports
Telefilm Candidates for Next Season's Programs.
(Vol. 17:3 pp 3&9).
The Television Network and American Society. An
address by Robert W. Sarnoff. (Vol. 17:15).
Tentative Network Program Lineups for Fall.
Chart. (Vol. 17:14 pp 6& 7).
international agreement, 7:8
multi-city identifications, 6:12, 18:6, 21:9,
26:14
Rochester 3rd vhf, 17:6, 19:14
site changes, 14:12, 15:13
spectrum space, 2:3, 4:10, 10:1
Syracuse 3rd vhf, 17:6
uhf: Ch. 37 for radio astronomy; scatter, 16:4;
shift to all-uhf, 1:9
AM (Standard) BROADCASTING
ABC Radio, 4:11, 10:7, 14:24
amateur radio week, 6:13, 13:16
clear channel FCC decision, 19:16, 25:9
criticism, 9:12
daytime hours legislation, 4:11, 5:9, 9:11, 12:4
Edison radio amateur award, 6:7, 9:5
EIA figures: retail sales, 2:16, 7:16, 12:16,
20:21
forecast, 1:4&6
Kahn stereo system, 24:5
KBLT Big Lake, Tex., 19:16
Mexican-U.S. agreement, 25:11
National Radio Month, 15:12, 17:16
Radio Free Europe, 5:14, 20:10
Samoan licenses, 19:17
shipboard radio equip., 9:11* 13:16
station totals, 4:2
WBZA Springfield, Mass. , 6:12
Station Sales
Buffalo, N. Y., WBNY, 31:14
Chicago. 111., WGES, 32:17
Cincinnati, O. , WSAI, 5:13, 11:11
Concordia, Kan., KFRM, 6:12
Dayton, O. , WGNE & WIFE, 14:15
Denver, Colo., KHOW, 6:12
Des Moines, la., KIOA, 19:16
Elmira, N.Y., WENY, 28: 5
Flint, Mich., WTAC, 11:11
Glendale, Cal., KIEV, 9:10
Houston, Tex., KTHT, 8:15; KXYZ, 23:5
Los Angeles, Cal., KRKD, 1:9, 13:6
New York, WINS (cancelled), NS-5:15
Palm Springs, Cal., KCMJ, 17:7
Paterson, N.J., WPAT, 21:16
Tulsa, Okla. , KTUL, 30:7
Canada
Toronto, Ont. , CKEY, 8:8, 10:13
AMERICAN BROADCASTING COMPANY (ABC)
"ABC Final Report", 15:6
ABC International TV Inc., 15:8, 17:12
ABC News, 9:5, 12:6
AB-PT
financial reports, 10:24, 13:24, 18:18, 21:23,
32:24, NS- 8; 12
foreign interests, 10:7
Hazel Bishop Co. suit, 26:11
Selmur Productions, 1:12, 6:9
sit-in demonstration, 24:12
stock increase, 16:20
Visual Electronics Corp. 16:8
affiliates, 9:3, 10:13, 14:14, 19:1, 20:10, 26:6
"American Business Briefing", 22:5
Bing Crosby special, 12:6, 20:16
foreign network sales, 4:11, 13:17
Hagerty, James C., 3:8, 8:5, 18:9, 26:5
"The Islanders", 3:15
Miami meeting, 2:13, 3:7
National TV Sales, 26:6
newsfilm by wire, 20:5
"Peter Gunn", 11:5
reruns, 25:12
"The Roosevelt Years", 12:7
schedule, fall, 11:3, 14:6, 15:7
signal synchronizer, 15:13
"Silents Please", 6:7
standards converter, 21:12
station break, 40-sec., 16;7, 17:8&9, 18:1,
19:10, 21:7&11, 24:1
Treyz, Oliver Pres. , 16:11
"The Untouchables", 3:14, 4:7, 5:9, 6:6, 8:3,
9:12, 11:5, 12:7, 13:9, 14:6, 15:5&9, 16:6,
25:14
urges drop-in speed, 34:6
"The Valiant Years," 8:4, 18:13, 24:12
West Coast expansion, 25:16
ANTITRUST (See also Patents)
electrical equip, price-fixing, 7:8&18, 10:19,
12:18, 13:6, 14:1, 15:18, 21:21, 25:21
House hearings, 23:4
RCA-NBC, 14:2
resistor price-fixing conspiracy, 4:18, 24:18
tube pricing, 24:18
APPLICATIONS fe CPs FOR NEW TV STATIONS
Initial Decisions
Columbia, S. C. , Ch. 25, 16:5
Greensboro, N.C., Ch. 8, 11:7
Lafayette, La., Ch. 3, 24:5
Medford, Ore., Ch. 10, 14:12
New Bedford, Mass., Ch. 6, 17:6
Panama City, Fla., Ch. 13, 7:7
Portland, Ore., Ch. 2, 10:12
Reno, Nev. , Ch. 4, 18:6
Final Decisions
Christiansted, St. Croix, V.I. , Ch. 8, 6:12
Medford, Ore., Ch. 10, 22:12
Court Decisions
Beaumont, Tex., Ch. 12, 8:15
ASSOCIATIONS (not listed under other categories)
Academy of Motion Picture Arts & Sciences,
22:8
Academy of TV Arts & Sciences, 5:10&11, 13:13,
14:8, 19:8, 20:10
American Woman in Radio & TV, 17:7, 19:14
Broadcast Pioneers, 4:12, 20:10
Bcstrs. Promotion Assn. , 4:6, 7:6
Federal Bar Assn., 6:4
Fla. Assn, of Bcstrs., 25:11
Inter-American Assn, of Bcstrs., 20:10
Maximum Service Telecasters, 15:13, 19:16,
20:11
National Automobile Dealers Assn., 6:4
National Religious Bcstrs. Inc., 5:14
Radio-TV Correspondents Assn., 9:13
Radio & TV Exec. Society, 14:15, 22:14
Radio-TV News Directors Assn., 11:13
Society of TV Pioneers, 20:11
BOOSTERS fe TRANSLATORS
application forms, 17:6
rebroadcast permission, 2:9
uhf boosters: on channel, 4:5, 21:5
uhf translator burned, 14:12
vhf boosters: applications, 4:4, 13:17; hearings,
7:24, 10:8; protests, 1:10
vhf translators: applications, 4:5; on air, 9:10,
station ownership, 21:9
Western Translator Conf. , 8:10
CLOSED-CIRCUIT "MEETING" TV
automotive industry, 10:8
Dalto Electronics' portable TV projector, 4:12
forecast, 1:7
Giantview General projector systems, 13:17
hotel network, 13:16
medical TV, 17:24
TNT, 14:12, 24:7, 25:22
COLOR
black & white system, 16:9
forecast, 1:16
GE, 14:18, 16:15, 20:4
Internat. Home Furnishings Market, 2:15, 3:20
Japan, 9:17
Lawrence tube, 14:18, 24:15
NBC, 10:5, 19:6, 25:18
Philco, 24:15
RCA, 2:15, 4:19, 14:18, 20:4
roundup, 16:15
Sears Roebuck, 20:19
single gun tubes, 14:18
TNT closed-circuit, 14:12
Zenith, 9:2&14
COLUMBIA BROADCASTING SYSTEM (See also
CBS Inc, under Mfrs. )
"Adventure Theater", 22:5
affiliates, 7:10, 18:14, 19:1, 20:10, 21:10
"Big City--1980", 5:6
Boone, Richard, 8:12
"Candid Camera", 9:12
"The College of the Air", 19:8
CBS News, 6:10, 10:6, 12:6, 17:13
CBS Spot Sales renamed, 27:12
"Eyewitness to History", 2:10
Foundation: fellowships, 17:12; grants, 24:12
Garland, Judy, 3:7
"Gunsmoke", 4:7
"Harvest of Shame", 4:7, 5:6, 6:13, 7:14, 8:14,
13:4, 14:17
IATSE walkout, 15:8
"Malibu Run", 14:8
medical-care documentary, 9:11
"Million Dollar Incident", 17:13
Moore, Garry, 19:11
newsfilm by wire, 20:5
2
COMMUNITY ANTENNA SYSTEMS
Canadian CATV, NS-6:3
closed-circuit, 26:9
FCC legislation, 3:4, 8:10, 9:4, 15:4, 16:10,
19:17
o&o's, 11:11, 24:12
participations, 3:6, 5:12, 7:3, 21:10, 23:7
"Perry Mason", 6:10, 21:14, 23:14
"Playhouse 90", 21:4
plugola, 12:6
"The Power and the Glory", 20:16
Production Sales unit, 4:11
programming
pre-emptions, 7:10
public-affairs, 14;6, 24:9
schedule, 8:14, 11:2, 14:6, 15:7, 21:10,
23:7
ratings, 23:6
review, year-end, 3:5
"Spy Next Door", 6:6, 10:8
standards converter, 21:12
Stanton, Frank Dr., 22:3, 24:12
station break, 24:1
studio consolidation, 2:13
Sullivan, Ed, 4:7, 8:3, 11:5, 12:7, 24:14
Television City, 20:14, 21:13
Thomas, Danny, 13:10
"The Twentieth Century", 2:10, 11:13
"Washington Conversation", 8:9
"Way Out", 15:6
"Witness", 3:15
forecast, 1:6
H & B American, 24:7, 25:22, 31:14; Canadian
CATVs, 35:8
Investors like CATV, NS-2:3
Jerrold Electronics Corp. 2:9, 4:5, 24:7
microwave grants, 2:9, 4:5, 13:17, 15:4, 22:11
Montreal, 24:7
NCTA, 12:12, 24:7, 25:6, 26:2&9
Rediffusion-Superior TV Ltd., 4:5
RTES Workshop, 4:4
sales, 4:5, 7:24, 10:8, 13:17, 16:10, 17:7&24,
24:7, 25:22
Salt Lake stations not infringed, 27:2
Sammons buys Oil City, 31:14
Systems Management Inc., 4:5
TelePrompTer buys 2 systems, 35:8, NS-8:4
uhf field, entry into, 19:9
CONGRESS
anti- sabotage bill, NS-4:6
forecast, 1:3
House Commerce Comm., 2:4, 4:11, 7:14, 8:9,
9:11, 14:16
House Commerce Legislative Oversight Sub-
committee, 1:10, 2:2
House Communications & Power Subcomm. ,
11:12
House TV & radio coverage, 2:3, 8:9, 9:11
legislation
bcstg. interests of congressmen, 11:12
Budget, Joint Committee on, 5:9
communications probe, 5:8
Congressmen's finances, 17:16
crime, 6:13
defamation, 8:9
gambling, 21:7
network regulation, 2:2, 8:9, 20:12
sabotage, 23:3, 26:14
subversive activities, 13:16
regulatory agencies
Administrative Conf. of the U. S. , 3:5, 16:5,
19:15, 20:13, 22:12, 26:13
ethics, 5:4, 6:13, 9:11, 18:2, 19:15, 20:12,
23:4, 24:13
FCC reorganization plan, 23:2, 24: 3, 26:4,
34:3
Landis Report, 1:1, 2:2, 3:3&18, 5:48*7,
6:4, 7:7, 8:14, 10:14, 13:6, 14:16, 15:1,
16:1, 17:6
legislation, 2:3, 5:8, 7:14, 13:15; assails
industry, 33:4
records, public access, 16:6
Regulatory Agencies Subcommittee, 10:9
reorganization, Kennedy plan, 16:1, 17:16,
18:2, 19:3, 20:12, 21:1, 22:1, 23:2, 25:3
White House control, 12:4, 13:15, 14:16
satellite plan, NS- 5:2
Senate Commerce Committee, 2:2, 3:16, 7;7,
8:9, 14:17, 19:17
Senate Commerce Freedom of Communications
Subcommittee, 2:4, 4:11, 5:8, 6:2&13, 10:11,
11:12, 12:4, 13:15, 14:4
Senate Judiciary Administrative Practice &
Procedure Subcomm., 14rl6
Senate Judiciary Antitrust & Monopoly Sub-
comm. , 14:16, 1 6: 1 3
Senate Juvenile Delinquency Subcomm. , 23:3,
24:2, 25:7, 26:3
Senate salutes Sarnoff, 36:7
Sports Bill, 37:3
station (radio) income data sought, NS- 14:1
EDUCATIONAL TV
Albany, N. Y. ETV, 13:14
Assn, of Professional Bcstg. Ed., 17:8, 20:10
AT & T lowers rates for ETV, NS-9:3
Cal. recommendations, 10:10
courses, 15:11, 20:18
Defense Education Act of 1958, 18;7
ETV's needs, NS-15:1
Fla. Ed. Assn. Convention, 15:11
Ford Foundation survey, 17:24
forecast, 1:6
grants: Ford, 2:12, 3:15, 11:7, 17:24, govt.,
10:10
Inst, for Ed. by Radio-TV, 15:11, 18:10
Joint Council on Ed. Bcstg. , 7:24
Jefferson Standard Bcstg. scholarship, 22:14
Kennedy news-conf. films, 2:12
Learning Resources Institute, 19:8
legislation, 2:3, 3:15, 4:10, 6:14, 9:10, 10:9.
11:7, 12:3, 13:2, 14:17, 15:5, 19:17, 20:8,
21:8, 22:11, 25:22
Maine, WPTT Augusta CP, 10:10
Miami-Bahamas link, 36:11
Milwaukee uhf-vhf operation, 7:24
MPATI, 6:14, 13:14, 17:24, 19:9. 21r8, 37:9
National Assn, of Ed. Bcstrs. , 17:24
NET, 20:18, 22:10
N.Y. & L. A. vhfs, 14:2, 18:6, 19:15, 22:12,
23:7
N.Y. uhf CPs, 11:7
Pa. statewide network, 2:12
patronage trends, 10:10, 13:14
teacher-training course, 10:10
Texas closed-circuit system, 7:24
Washington ETV, 11:7
Wilmington Ch. 12, 15:11
ELECTRONIC INDUSTRIES ASSN. (EIA)
ad practices code, NS-1:14
Board meeting, 12:13&tl5, 13:21
convention, 37th annual, 21:20, *22:15&16
electronic-equip. , industrial sales statistics,
5:18
Japanese embargo petition, 23:17
Medal of Honor, 1961, 12:15, 22:19
microwave service, 15:13
'Plus Values', 2:17
Renegotiation Act of 1951, 7:20
Sandwick joins staff, NS-1:14
Spring conf. , 7:21, 12:13&tl5
TV-radio code, NS-1:1A
ELECTRONICS INDUSTRY
analysis of excise taxes, NS- 1:8
Census Bureau's TV homes, NS-1:15
Commerce Dept, predictions, 5:16
components: minimum wage,* 21:19; prod.,
7:21
consumer electronic 1961 dollar volume, NS-
1:12
employment picture, 7:19
'Financial World' profiles, 2:19
Fortune's 500 largest firms, 1961, 30:23
Fortune's top foreign electronics firms, 32:22
industrial electronics plant needs, 9:18
Japanese threat, 4:17
micro-circuit program, 29:16
sales volume prediction, 12:16
"small business" definition, 5:18
Top defense firms, I960, 28:17
TV's annual electricity bill, NS- 1:4
TV-radio sales, 1961, NS-1:15
TV-set ownership in 19 markets, 28:15
ELECTRONIC PRODUCTS
consumer, new, 10:18
Eidophor theatre-TV, NS- 1:10
highway, 26:18
hospital TV showcase, NS- 1:9
industrial electronic-equip. sales, 5:18
molecular electronics, 26:15
picture-on-wall breakthrough seen in '62, 1: 7
satellite TV for homes, NS- 1:9
EQUIPMENT, TELECASTING
Cameras
GE's low-light orthicon tube, 22:6
NAB convention, 20:4
Towers
FAA proposals, 25:8; rules relaxed, 30:3
legislation, unused, 5:4, 6:13, 7:14, 19:17,
21:7
lighting demonstration by WMTV Madison, 7:4
Miscellaneous
automatic logging apparatus, 3:5
automation systems, 20:4
bi-directional TV distribution system, 1:11
sound film system, 10:15
Triangle buys into ITA Electronics, 22:6, 24:5
trip-cue cartridge tape recorder, 1:9
TV monitors, 10:15
TV projection systems, 13:17
FEDERAL COMMUNICATIONS COMMISSION (FCC)
about-faces on Moline TV grant, 27:6
all-channel sets, 5:1, 6:1, 12:13, 13:6, 16:4,
24:5, 26:14
allocations - TV meeting, 30:1; Lee's views,
30:6; proposals, 31:2
AM-FM financial data, I960, NS- 1:9
AM overcrowding, NS- 1:10
Bartley, Comr., 12:4
Boston Ch. 5 case, 5:3, 20:13, 22:12
budget, 4:10, 10:9, 13:6, 23:4, 24:13
clear channel decision, NS-1:1A
deintermixture analysis, 30:4
fee schedule for licenses, 27:1
fines for violations, 19:17, 24:13, 26:14
Ford, Comr., 7:7, 16:3, 17;6, 18:6
forecast, 1:3
forfeiture actions-KDWB, St. Paul, 31:7; radio
KOMA, NS- 1:11
Indianapolis Ch. 13 case, 25:8
Jacksonville Ch. 12 case, 16:5
joins FTC on deceptive practices, NS- 1:8
Kingstree, S. C. obscenity case, 32:8
Lee, Comr., 1:9, 11:7, 15:5
legislative program, 1:7
license renewal, 1:8, 2:6, 4:10, 5:4 8:14&15,
12:1, 13:6, 14:1&12, 16:4, 18:6, 19:15, 20:11,
22:12, 23:5, 24:4&5
licensees fee system, 5:14, 21:9
Miami Ch. 7 case, 11:7, 12:1
Miami Ch. 10 case, 1:8, 13:5, 21:16
Miami Ch. 10 decision upheld, 28:3; WLBW-TV
takes over from WPST-TV, NS- 1:6
Miami Ch. 6 case, 1:5
Miami Ch. 7 awarded to Sunbeam TV, 31:3
Minow, Newton N. Chmn. , 3:1, 4:10, 6:1, 7:2,
8:2, 9:10, 10:2, 11:1&7, 17:16, 20:1, 7fc8,
21:2, 4&5, 22:2, 4, 1 1 & 12, 23:8&9, 24:4, 25:1&
8, 26:3&14; hits censorship "false alarms, "
NS- 1:15; child-TV plan, 1:2; views on program
censorship, NS-1:4
NAB convention panel, 20:9
network controls proposed, 33:2
network hearing, 13:4, 21:9, 22:12, 23:5, 25:9,
26:5, 27:8, NS-1:10
"network" definition sought, 24:12
option time debate, NS- 1:13
ordered to hear Philco vs. WRCV-TV, 27:9
Orlando Ch. 9 case, 9:10
payola, 8:14, 18:3, 22:12, 24:5, 26:14
plugola, 20:13, 25:9
procedures, 2:6, 7:14, 8:9, 11:7, 12:4, 13:16,
18:2&7, 19:17, 25:8, 26:14
"public interest" definitions, 2:5
receiver radiation, 23:17, 24:f»
reorganization: Kennedy plan, 18:2, 19:3, 20:12,
21:1, 22:1, 25:3; FCC's plan, 23:2, 24:3,
26:4
reverses examiner on CATV microwave, NS- 1:14
revokes license of radio WIOS, NS- 1:1 5
review, I960, 1:8
rules & regulations
automatic logging, 3:5
Form 324, 6:3
multiple ownership, 23:3
option time, 17:3, 19:2, 21:9
program-form, 3:4, 8:1, 9:2, 10:11, 13:6,
15:5, 17:3, 18:6, 19:16, 20:13, 23:5
spot-rep decision, 10:2
station applications, 2:6, 3:6, 6:13, 20:13
station sales, 3:6, 4:1, 5:4
tower evaluation, 2:6, 3:16, 5:4
violations, 6:13, 13:1
St. Louis Ch. 2 case, 8:15
satellite proposal, NS-1:9
Senate Appropriations Subcomm. hearing, 25:2
short-term renewals-KDB & WKKO, NS-l:lA;
WHOL, NS- 1:4
Spartanburg, S. C. case, 1:9
spectrum commission opposed, 32:4
stations warned on promises, 29:1
Suburban Bcstrs.'s FM application rejected, 27:1
Tampa-St. Petersburg Ch. 10 case, 6:13
tools for "program improvement", 28:1
TV film hearings, 5:4, 7:8, 11:3, 12:5, 13:4
TV station I960 income, 36:3
uhf project under way in N.Y., NS-1:12
vanishing Vs, Lee's plan, NS- 1:3
withdrawal rule, NS- 1:5
FEDERAL TRADE COMMISSION (FTC)
budget, 4:10
Dixon, Paul Rand Chmn., 7:3, 11:12, 12:2, 13:8,
15:14, 16:13,17:4, 19:4&10, 20:15, 23:10
Elman, Philip, 16:13, 17:9; views on FTC's
role, NS-4:2
false advertising, 2:8, 3:178*18, 5:7, 10:148*15,
12:8, 13:9, 15:18*5, 17:9, 18:11, 19:10, 20:15*
21:1 18*12, 22:9, 23:10, 25:10, 26:11
forecast, 1:3
Kern, W.C.. 3:18
Kintner, Earl W. , 2:8, 3:17, 5:7, 7:3
MacIntyre, A. E. , 19:10
new enforcement rules, 28:2
payola, 13:14, 14:15, 15:12, 16:8, 17:7, 26:10
FILM
Bing Crosby Productions, 2:11
blacklisting suit, 1:13, 8:13, 12:9
blockbooking, 5:5, 7:15, 17:12
business conditions, 12:9
Cal. National Productions, 22:8, 23:6
Carousel Films, 2:11
cartoons, animated, 1:12
CBS Films, 20:17, 24:10
Communists, employment of, 4:8
costs, 7:13
Desilu, 7:12, 8:13, 10:3, 1 1:9& 1 1. 13:10, 18:12,
19:13, 21:14, 24:10
exports, 5:10, 22:2, 24:10, 25:148*15
FCC hearings, 5:4, 7:8, 11:3, 12:5, 13:4, 21:9
Film Producers Assn, of N.Y.,’ 1:12
forecast, 1:6; 1962 foreign sales, 30:10
Four Star TV, 6:9, 10:4, 19:12, 21:14; buys
Marterto, 36:9
import legislation, 22:11
Intercontinental TV Inc. , 4:8
ITC, 11:8
Japanese import policy, 16:2
MGM-TV, b:8, 13:10, 17:14, 19:12, 20:17, 25:15
Minow, executives reaction to, 20:6, 21:4
museum, movie 8* TV, 1:12, 11:8, 12:10, 16:12
network sales boxscore, 13:10
NTA, 7:12, 8:13, 10:3, 11:8, 14:9, 15:9, 18:12,
21:13, 24: 108*1 1
NT8*T, 14:9, 16:12, 17:15, 24:8
Official Films, 13:13, 20:17
Paramount, 14:8, 15:9
pilots: Also see N.Y. 8* Hollywood Roundups:
1:11, 3:3, 6:8, 9:6, 13:10, 16:12
production: network, 26:12; producers, 9:7;
small cos., 9:6, 25:13; volume, 20:17
Revue Studios, 9:6, 18:12, 25:13
RKO General suit, 11:8, 12:10
Screen Gems, 16:12, 23:14
selling a series, 18:11
series sales, 8:12, 18:12, 19:13
Seven Arts Productions, 14:10
syndication, 1:6, 9:7, 17:15, 19:38*12, 21:13,
22:78*8, 23:14, 25:13
syndicators in Mexico, 32:14, NS-11:12, NS-
13:12
Transfilm-Caravel, 1:12, 7:13
20th Century-Fox, 2:19, 6:8, 7:12, 11:8, 19:13,
24:11, 25:14, 26:12
veteran personalities, 22:7
Warner Bros., 1:13, 3:8, 6:7, 9:8, 14:9, 17:14,
24:10
Ziv-UA, 15:10
Backlogs to TV
buying analysis, 22:6
forecast, 1:6
NAB screening, 20:5, 24:11
post- '48 sales, 2:11, 14:10, 15:98*11. 18:12,
20:17
Film Producers and Distributors Financial
Reports
ABC Films, 25:14
Allied Artists, 8:20, 22:22
Capital Film Labs, 25:24
3
Columbia Pictures, 4:20, 14:23, 24:20
CBS Films. 2:11, 24:10
Desilu, 6:19, 9:20, 22:22, 26:19
Filmways, 9:19
Four Star TV, 9:20, 20:24, 21:24, NS-11:12
Guild Films, 8:19, 10:23, 13:11
MGM, 3:24, 4:19, 9:20, 12:20, 16:20, NS-10:12
Metromedia, 36:16
Movielab Film Labs, 16:20, 25:24
MPO Videotronics, 7:23, 10:21
NTA, 8:20, 12:18, 15:20
Official Films, 9:20
Paramount, 7:22, 12:18, 14:21, 18:18, 19:24,
24:20, NS- 12:1 1
Republic, 7:23, 9:16. 15:20, 24:20
Screen Gems. 2:20, 7:24, 8:19, 14:23, 15:20,
23:20
Seven Arts, 24:11
Stanley Warner, 3:24, 15:20
Sterling TV, 7:23, 25:20
Television Industries, 21:24, 23:14
Trans-Lux, 16:20, 21:24, 37:16
Twentieth Century-Fox, 19:24, 21:13, NS-12:11
United Artists, 9:19, 17:23, 25:24
Universal Pictures, 6:20, 13:24, 26:20
UPA Pictures Inc., 23:14
Walt Disney Prod. , 3:24, 7:23, 18:18&20, 21:23
Warner Bros., 6:20, 13:23, 16:19, 23:20, 24:20
35:20
FINANCIAL ACTIVITY, GENERAL
Manufacturing
electronics profit roundup, 12:14
small-business investment cos., other, 9:19,
11:18, 17:22, 24:20
Avionics Investing, 9:19
Axe Science & Electronics, 12:19
Electronics Capital, 3:23, 7:24, 17:22, 22:21,
25:23
Electronics Investment, 10:23, 23:19
TV-Electronics Fund, 9:19, 22:21
TV Shares Management, 23:20
Telecasting (See Also Advertising)
forecast, 1:4
Capital Cities Bcstg., 8:20, 25:24
Crowell-CoUier Pub. , 12:18
Famous Players Canadian, 12:20, 25:24
Goodwill Stations Inc. , 12:20, 19:14
Gross Telecasting, 15:20
Meredith Publishing, 6:19, 7:23, 8:20, 19:24
MetroMedia, 10:22, 14:24, 20:24, 26:10
NAFICorp., 4:6, 11:20, 19:24, NS-11:12
NT&T, 7:23, 11:20, 21:24, 26:20
Reeves Bcstg. & Development, 14:23, 26:19
RKO General, 14:24, 17:7
Rollins Bcstg., 10:22, NS-11:12
stations' I960 profits, 29:2
Storer Bcstg. , 1:20, 3:24, 8:20, 12:20, 16:9,
17:23
Taft Bcstg., 5:20, 20:24, 23:19, 24:20
Tele-Broadcasters, 20:22, 23:20
Time, 14:23
Times-Mirror, 14:23, 22:22
Transcontinent TV, 24:19, 25:24
Westinghouse loses affiliation tax case, 3 6:1
Wometco, 2:20, 12:20, 16:19, 19:24, 21:21
FOREIGN TRADE
American -Radio Importers Assn., 13:22, 19:22
exports: U.S. figures, 2:16, 5:17, 7:18, 11:17;
violations, 10:21
forecast, 1:17
imports
British, 3:23, 9:18
Canadian, 26:19
ELA, 12:13, 22:20
German, 3:23, 13:20
IBEW boycott. 4:17, 5:15, 9:17, 11:18, 12:13,
16:18, 17:20
International Home Furnishings Market, 3:21
Italian, 19:22
Japanese, 2:16&17, 3:23, 4:16, 5:17, 6:15,
9:17, 10:20, 11:18, 12:13, 13:22, 14:19&20,
16:16&18, 23:17, 26:17
U.S. figures, 2:16, 5:17, 6:15, 11:17
Japanese securities, 4:19
legislation, 2:3, 19:17
Philco's overseas operations, 4:14, 10:23
pricing Senate probe, 6:18
FOREIGN TV
CBS roundup, 13:17
international allocations agreement, 7:8
international TV, 10:7
Intertel, 17:16, 23:9, 24:9, 25:15
investment forecast, 1:7
Latin- American network, 19:18
standards converters, 21:12
world TV set count, 17:5
References to Specific Countries
Africa, 6:14, 23:6
Argentina, 19:18, 20:17, 24:10
Australia, 5:5, 14:20, 20:17, 22:8, 24:8
Brazil, 20:17, 21:14, 22:3, 24:10, 26:12
Chile, 28:13
Colombia, 22:13
Costa Rica, NS- 14:6
Cuba, 1:10, 2:10, 12:5, 17:8&13, 22:6
Denmark, 5:5
Ecuador, 22:24
Formosa, 5:9
France, 7:8, 8:5, 11:9, 12:5, 14:24
Germany, 5:5, 8:5, 10:12, 12:5
Holland, 5:5
India, 22:20
Ireland, 24:8
Israel, 9:18
Italy, 5:5&tl2, 8:5, 22:8
Japan, 4:5&11, 5:9, 7:8, 9:17, 16:2, 17:21, 21:13,
25:15
Laos, 21:10
Latin America, 12:6, 19:18
Lebanon, 33:8
Malaya, 20:14
Mexico, 23:7
Nicaragua, 2:18
Peru, 22:20
Philippines, 5:5, 22:10
Puerto Rico, 22:6
Russia, 5:6, 12:10, 16:11, 17:16, 25:21
Singapore, NS- 14: 6
Sudan, 17:24
Sweden, 4:5, 15:4
UAR, 37:11
Uruguay, 22:20
Virgin Islands, 19:14
Yugoslavia, 8:5
Britain
Associated-Rediffusion, 10:4
BBC, guide to, 22:23
bookselling on TV, 17:10
British Space Development Co. Ltd., 6:7
eclipse, sun, 8:5
E.M.I. Ltd., 7:22, 11:19
English Electric, 22:21
license fee, 24:8
reading instrument, electronic, 10:21
Thorn Electrical Ind. , 23:18
TV ad tax, 18:11
TV writers' school, 15:4
Visnews, 6:8
Canada
Board of Broadcast Governors
beer & ale rules, 4:3
CBC disaffiliation sought, 22:13, 25:15,
26:7
CATV, 10:8, 13:17, 16:10
fines, 13:14
pay TV, 10:8, 13:17, 16:10
satellite applications, 7:6, 11:11, 14:15,
24:5
CBC
budget, 21:10, 24:12
directors Quebec meeting, 5:12
"General Motors Presents", 22:5
microwave systems, new, 10:13
NABET pact, 17:11
news-service employes wage disputes, 9:5
two stations leave, 28:13
Charge-a-vision, 4:5
ETV, 5:12, 24:13
imports, 17:21
licensee fees, 19:15
Montreal TV & FM tower, 13:13
National Community Antenna TV Assn., 8:10
private TV network, 13:12, 16:8, 17:11# 31:13
revenues, 28:4
Telemeter's Toronto pay-TV operation, 2:9,
4:4, 10:3, 13:16, 15:4, 22:11
TV-radio code, 7:6
TV-radio program content, 8:6, 12:11
TV set census, 4:6
TV sales to dealers, 5:18, 7:16, 8:17, 11:18,.
17:21, 21:20, 25:19
FREQUENCY MODULATION (FM)
educational multiplexing, 5:12
ELA production figures, 2:16, 7:16, 12:16,
15:17, 20:21, 25:19
forecast, 1:16
NAB survey, 1 5: 12
plane radio ban, 20:22
radio sales, 2:15
station totals, 4:2
INDUSTRIAL TV
ITT slow-scan system, 13:17
Tel-Eye system, 21:21
3-D system, 17:21
traffic control, N. Y. , 17:24
underwater TV, 21:5
INSTITUTE OF RADIO ENGINEERS (IRE)
convention, 4:13
JUSTICE DEPARTMENT
forecast, 1:5
Loevinger, Lee, 8:15
LABOR
automation, 6:18, 16:6
electronic ind. employment picture, 7:19
overtime, small-market stations, 4:11, 11:12,
16:6,17:8, 19:17
salaries: engineers, 7: 19; media buyers, 24:7
station labor relations, federal regulations,
9:9
MARKET AND AUDIENCE RESEAR CH
ARB: C-E-I-R merger, 22:6, 23:9; TV house-
holds, 26:1
Milwaukee viewers survey, 21:5
Nielsen
AA ratings, 14:5, 23:6
audience competition, 14:3
Automated Preference Testing purchase,
14:24
casualty rate, 5:5
casualties' ratings, 5:5
daytime audience interests, 8:6
financial reports, 2:20, 14:23, 15:20
late fringe-time audience, 8:6
MNA ratings, 26:6
network viewing decline, 17:7
NMS, 26:11
NTI reports, 1:14
public-service programs, 11:8
reruns analysis, 13:14
"Television '61", 21:3
viewing figures, 4:7, 10:2, 14:4, 19:7
Pulse: editorials, 22:4; viewing by category, 5:5
rating services: criticism, 6:5, 12:8, 13:3, 18:14,
19:6, 26:4
R orabaugh, 26: 1 1
Schwerin Research Corp. TV survey, 10:16
Sponsor: casualty rates, 11:5
TvAR: pet owners viewing, 12:8
TvQ: age group program preferences, 3:15
MEDICAL USE OF TV
Council on Med. TV, 2:12, 8:10, 16:7, 17:24, 20:13
scrambled ETV, 14:12, 23:5, 24:8
Walter Reed Med. TV Center, 1:11, 2:9, 5:9,
6:11, 17:24
MERCHANDISING, TV RECEIVER & APPLI-
ANCES (See also Color)
business failures, 23:18
calendar TV-radio-phono showings 13:20,14:21
consumer buying plans surveys, 8:17, 14:20
Electronics Leasing Corp., 5:18
European electronics, viewed by RCA's Mills,
NS-1 :3
FM-stereo showcase, WTFM opens, NS-1:11
FTC complaints: false claims, 1:19,2:17, 15:19,
22:21; tube labeling, 5:17, 7:20, 10:19 & 21,
13:20, 14:19, 17:21, 26:18
forecast, 1:16
industry leaders forecast, 1:17
Internat. Home Furnishings Market, 2:14, 3:19
junkets, retailers, 23:18
Hertz TV rental business, NS-1:5
ITT enters radio business, NS-1:7
legislation
model year tag, 5:18
NARDA Chicago convention, 4:16
product misbranding, 2:3
Mansfield's forecast on future TV market, 34:13
Muntz TV profile, 31:21
Philco ID program, NS-1:8
prices: trends, 2:14, 3:20, 23:16
Ravenswood, 26:18
sales
appliances, factory sales prediction, 1:19
EIA figures, retail, 2:16, 7:16, 12:16, 15:17,
20:21, 25:19
forecast, 1:16
low-end market, 26:17
4
)
predictions for 1961, 4:16, 7:17
summary, 23:16
upswing, 21:17, 22:15, 25:15
scrapping, TV sets, 18:15
Sony's 8-in. portable, 27:19
3-screen TV, 9:18, 11:18
uhf-equipped sets, 8:16
warranties, 1:15, 3:20, 18:16, 21:21
Wells TV, 2:19
Woolworth, 16:16, 21:21
MILITARY USE OF TV
aircraft carrier closed-circuit hookup, 6:11
Army's Medical TV unit, 1:11, 2:9, 5:9, 6:11
Pentagon, closed-circuit color TV, 4:5, 15:4
MOBILIZATION
Civil Defense, 9:12
Conelrad, 11:11, 16:8, 18:6, 19:16
OCDM, 5:13, 6:14, 22:12, 24:13
Purex women's specials, 21:15
review, year-end, 3:5, 5:12
Sarnoff, R. W. Chmn. , 6:4, NS -11:1
Shore, Dinah, 8:6
"Some Like It Hot", 14:8
station break, 24:1
"station-swap" plans, 2:13, 8:14, 17:4, 18:6
trademark, 10:6
'TV & Modern Mktg. ', 14:3
"The U-2 Affair", 4:11
"Wagon Train", 8:12
"Wells Fargo", 9:7, 21:15
"Whispering Smith", 22:11
NETWORKING FACILITIES
duct transmission, 4:13
microwave predictions, 2:18
optical maser, 6:7
relay hop, longest, 22:6
G\
h)
j-o(
:pm,
redP
MUSIC AGENCIES
ASCAP, 10:24, 14:5, 20:11
BMI, 25:2
MCA, 13:24, 18:18
NATIONAL ASSN. OF BROADCASTERS (NAB)
automatic logging, 3:5
Board meetings, 6:12, 7:1
Collins, LeRoy, Pres., 3:3, 5:13, 6:12, 7:1, 9:13,
10:6&8, 11:10, 12:2Sc9, 13:14, 1 5:2& 1 3, 17:4,
18:14, 19:14, 20:1, 7&10, 22:2, 26-.3&10;
program forms, 1A:2
convention, 39th, 7:6, 11:11, 14:15, 15:12, 16:8,
17:8, 1 8: 7&8, 19:1&12, 20:p 1 et seq.
engineering achievement award, 7:16, 20:9
Engineering Advisory Committee, 10:15
executive development seminar, 25:12
favors FCC program forms, 29:5
forecast, 1:4
Hartenbower, E. K. , 19:4
Holland House, 10:15
House complaints liaison, 14:16
labor subcommittee, 13:14
McCollough, Clair R, Chmm. , 1:9, 7:5
membership, 19:4, 25:11
movie censorship for TV, 20:5, 24:11
publications directory 23:3
Radio Board, 15:12, 25:11
Radio Code, 25:4
Radio Code Review Board, 3:16, 7:11, 23:11
reorganization, 23:13, 25:5
review, I960, 1:9
Richards, Robert K. , 11:10
state bcstrs. assns. pres. Conf. , 5:14, 8:8, 9:8
TIO, 7:15, 14:15, 20:10, 24:14
toy industry, 10:14, 23:10
TV Board, 20:10
TV Code, 10:15, 25:4, 26:3
TV Code Review Board 7:11, 14:13, 26:3
TV Information Committee, 25:11
Voice of Democracy contest, 2:6, 8:3, 9:9
Wesson Oil, 10:15
NATIONAL BROADCASTING COMPANY (NBC)
affiliates, 7:10, 19:1, 20:10, 21:13, 26:5
attacks "wasteland" charge, NS-13:1
Brinkley, David, 5:13, 11:5, 26:5
"Carnival Time", 19:9
"Continental Classroom", 19:8
"Dr. Kildare", 15:14
Eastman Kodak billings, 10:5
foreign interests, 7:8, 19:18, 23:7
Hope, Bob, 15:7, 21:7, 22:14
Horton Robert, 22:9
Huntley, Chet, 11:5
"The Kuklapolitans", 21:15
"The Lawless Years", 22:9
L. A. hq. purchase, 11:9
"Meet the Press", 5:12
Moscow May Day coverage, 20:14
NBC News, 12:6, 19:6, 23:6, 25:15
newsfilm, wire-syndicated, 6:7, 20:5
Nigerian TV, NS -3: 2
"The Outlaws", 18:13
Paar, Jack, 11:5, 12:7, 26:12
Participating-Programs Unit, 15:8
personnel cutbacks, 7:10, 14:14, 16:8
Phila. Ch. 3, Philco protest, 14:2, 15:5, 16:5
"Piracy in the Caribbean", 5:6
P.olicies on tune-in ads, 29:11
programming
color, 10:5, 19:6, 21:15, 25:18
most popular shows poll, 12:7
movie specials, 8:4, 9:6, 19:8
public service, 17:12, 18:10
schedule, 9:5, 11:2, 14:6, 15:7
"Project 20", 18:10
NEW STATIONS ON AIR
forecast, 1:5
Beaumont, Tex., KBMT, 25:12
Douglas, Ariz. , KCDA, 10:12
El Paso, Tex., XEPM-TV, 12:11
Fresno, Cal., KAIL-TV, NS-14-.6
Hot Springs, Ark., KFOY-TV, 6:12
Idaho Falls, Ida., KIFI-TV, 4:6
Kansas City, Mo., KCSD-TV, 13:13
Phoenix, Ariz., KAET, 5:14
Portland, Ore., KOAP-TV, 5:14
Richland, Wash., KNDU, 33:7
Shreveport, La., KTAL, 36:11
Vermillion, S. D. , KUSD-TV, 27:15
Puerto Rico
Mayaguez, WIPM-TV, 12:11
Cana da
Antigonish, N. S. , CFXU-TV, 27:15
Banff, Alta., CHCB-TV, 13:13
Fox River, Que. , CHSM-TV, 8:8
Halifax, N. S. , CJCH-TV, 3:17
Harrison Brook, Que., CKCD-TV, 15:13
Keremeos, B. C. , CHBC-TV-6, 9:9
Lumby, B. C. , CHBC-TV-5, 6:12
Montreal, Que., CFCF-TV, 4:6; CFTM-TV, 7:5
Ottawa, Ont. , CJOH-TV, 11:10
Pembroke, Ont., CHOV-TV, 37:7
Pivot, Alta., CHAT-TV-1, 23:12
Salmon Arm, B. C. , CHBC-TV-4, 25:12
Sturgeon Falls, Ont., CBFST, 11:10
Toronto, Ont., CFTO-TV, 1:10
Virgin Islands
Charlotte Amalie, WBNB-TV, 29:6
Stations off Air
Cadillac, Mich., WWTV (temp.), 5:14, 7:4
Pocatello, Ida., KTLE, 4:6, 5:14
NEWSPAPERS
ad content, 13:9
AP membership, 14:6
circulation, 12:8, 20:15
discounts, 8:11
Goodson-Todman, 25:12
TV ownership, 19:15
PATENTS (See also Antitrust)
Senate hearings, 15:19, 17:17
PAY TV
admen's views, 17:24
Charge-a -Vision, 4:5
criticism, 15:3
Famous Players plans expansion, NS-11:2
forecast, 1:7
H&B American, 26:9
legislation, 2:3, 5:9
NCTA convention, 26:2
NTA, 14:9, 15:3, 22ill
Paramount in Etobicoke, NS-6:2
protests, 2:9, 4:5, 7:24, 10:7, 13:6
Teleglobe Pay-TV System Inc., 16:9, 23:9
Telemeter: (see also Canada); 5:3, 10:3, 14:12
22:11, 26:9
TelePrompTer's Key TV System, 5:3, 26:9
Trouble in Etobicoke, NS-4:4
West Coast group, 26:9
Zenith-RKO Hartford test, 1:10, 4:2, 9:1, 14:12,
19:4; postponed to July 1962, 27:3
PHONOGRAPHS
ELA figures, 1:18, 4:18, 8:16, 14:22, 16:18,
21:22, 25:19
forecast, 1:16
Institute of Hi-Fi Mfrs. , 16:18
Westrex groove tape system, 13:21
POLITICS
Daly, Lar, 12:6
equal-time, 2:4, 5:8, 6:2, 8:9, 9:11, 10:11,
1 1 : 4& 12, 12:4, 13:15, 14:4&12, 15:6, 23:7
"Ev & Charlie Show", 13:15, 16:11
legislation: govt, funds for Presidential cam-
paigns, 3:16, 6:13, 13:15, 16:6, 20:12
newsmen's bias, 16:11
Nixon-Kennedy debates, 3:14, 6:6, 17:12&17
PR Dept, recommended, 13:16
Pres. Kennedy, admen rate, 21:12
Republican Presidential campaign, 4:11
Section 315, 2:3, 5:8, 6:2, 10:11, 11:13, 22:3,
24:13, 25:7
'Survey of Political Bcstg. ', FCC study, 16:6
PRODUCTION, TV -RADIO-PHONO
ELA figures, 2:16, 3:19, 7:16, 12:16, 15:17,
20:21, 25:19
flat-screen TV, 13:19
forecast, 1:16
Hoffman quits TV, 7:20, 14:18
innovations, 1:15, 2:14
Japanese, 4:17
plant vacation shutdowns, 26:17
remote control, 3:23
17-in. revival, 10:18
technological advances, 13:5
TelePrompTer's communication-wall system, 4:16
transistor TV, 10:18
uhf-equipped sets, 8:16
PROGRAMS & PRODUCTION (See also Individual
Networks)
broadcasters briefings, 15:13
Canon 35, 17:13
cartoons, 21:15
casualties, 3:15, 4:8, 5:5, 8:12, 11:5, 12:9,
17:14, 20:16, 21:15, 26:8
C-E-I-R & ARB merge, 27:16
censorship, 5:5, 8:5, 9:12, 10:16, 13:12, 20:5,
23:8
Chancellor replaces Garroway on Today, 29:9
children's news shows, 22:4
city vs. country taste, 32:7
Civil War series, 14:8, 21:13
clergymen's favorites, 24:9
Congressional hearings, 19:8
cost survey, 2: 10
court coverage, 23:8
criticism, 3:15, 6:13, 7:15, 8:5&9, 9:11, 13:12&
13, 14:16, 20:16, 21:7, 22:5&10, 24:9
eclipse, sun, 8:5
editorials, 8:6, 10:7, 12:7, 22:4, 25:11, 26:8
Eichmann trial, 8:5, 12:11, 18:9
Festivals: Monaco, 5:6; Montreux, 5:6, 8:7,
13:7, 20:14, 23:8
forecast, 1:4&5
freedom of access, 11:4
govt, control, 17:16
immunity for reporters, 19:9, 24:9
Inauguration, 2:8, 4:7, 5:5
judges on TV, 22:4
jury deliberation re-enactment show, 13:13, 14:8,
15:6, 18:10, 19:8
legislatures coverage, 3:14&15, 8:6, 11:13, 23:12
live TV, 19:9, 22:13
man-in-space shot, 8:5, 14:8, 18:9, 19:7, 20:9&
14, 21:10
M-E Productions names Pat Weaver pres., 29:8
MCA divorcing talent agency, NS-7:4
network fourth, 26:5
network nighttime fall schedules, 11:2, 14:6,
15:7, 17:13, 19:7, 24:9
new shows ratings, 14:5, 15:7
newscasts, 9:12
newsfilm by wire, 20:5
Northwestern U. 's symposium, 32:1
O-R-O policies on 40-sec. breaks, 29:11
plagiarism case, 5:11
"Play of the Week", 2:10, 6:6, 8:5, 25:13
"PM East & PM West", 15:6, 17:15, 23:9, 26:12
predictions, producers, 23:3
"public interest" definitions, 2:5
public service
Collins, LeRoy, NAB Pres., 12:2
cost, 17:11
5
k
Intertel, 17:16, 23:9, 24:9, 25:15
local, 1:9, 2:10, 5:10, 7:6, 8:9, 9:8, 16:2,
17:13, 18:9, 19:9, 23:8, 24:5&8, 26:8
network, 13:3, 17:11, 25:12
rates, 2:10
Westinghouse Pittsburgh Conf. , 16:2&13,17:8
Wolper, David, 17:12
quiz shows, 13:12, 24:14, 25:13
Russian spaceman, 16:11, 17:16
60-min. shows, 3:8, 6:8, 19:13
slander conspiracy case, 2:10, 6:7
specials, 7:15, 13:12, 23:9
sponsor interference, 21:11
Storer Bcstg. forms program subsidiary, 28:6
Storer Bcstg. Standards Dept., 14:15
Susskind, David, 8:5
Truman series, 24:9
TV penetration up to 89.4%# 33:3
TV specials analyzed by Nielsen, 37:4
UN coverage, 8:4, 15:12
Vienna & Paris coverage, 22:13
violence, 4:7, 6:6, 11:13, 12:2, 13:15, 14:9,
15:10, 17:14, 18:6, 20:16, 23:3, 24:2, 25:7,
26:3
Wagner, Robert Mayor, 24:9
Westerns, 23:4
White House "fireside chats", 11:4, 12:7
White House news confs. coverage, 1:2, 3:15,
5:2&6, 6:11, 7:4, 8:4&6, 12:7, 17:12, 18:9
Awards
Albert Lasker Medical Journalism, 19:18
All-American ('Radio Daily'), 9:12
Communications & Public Interest Conf., 6:7
criticism, 5:6
Du Pont TV-radio, 13:18
Edison Foundation mass media, 13:18
Emmy, 7:13, 12:10, 21:15, 22:5, 25:13
Freedoms Foundation, 9:13
George Polk Memorial, 13:18
National Brotherhood, 9:13
National Cartoonists Society, 18:13
National Religious Publicity Council, 17:13
Ohio State, 11:13
Oscar, 17:12
Peabody, 17:13
RTES Gold Medal, 10:16
'Saturday Review', 17:13
'TV Guide1, 25:13
PUBLICATIONS
magazines, 8-.11&12, 13:9, 17:9, 19:11, 20:15,
25:9, 26:11
'Newsweek' control, 11:11
Stauffer Publications Inc., 7:6
Television Digest, new publisher, 37:1, NS-1:1
'Television Factbook', 2:2, 25:6
R ECOR DS# DISC
Capitol Records, 1:18, 16:20
Columbia Records, 20:20
counterfeiting, 19:21
Decca Records, 12:20, 18:19, 21:24
payola, 21:16
Roulette Records, 22:23
sales, 23:19
stereo compatibility, 25:20
SALES, TV STATIONS
Communications Capital Corp. , 7:6
forecast, 1:4
Bellingham, Wash., KVOS-TV, 14:15
Big Spring, Tex., KEDY-TV, 27:16
Buffalo, N. Y. , WKBW-TV, 1:9, 22:5
Butte, Mont., KXLF-TV, 4:10
Charleston, S. C. , WCIV (CP), 5:13
Dayton, O. , WONE-TV (CP), 14:15, 24:5
Denver, Col, KOA-TV, 35:9
Enid -Oklahoma City, Okla. , KOCO-TV, 23:13
Ft. Pierce, Fla., WTVI, 22:6
Fresno, Cal., KJEO, 10:13, 21:9
Grand Island, Neb., KGIN-TV (CP), 7:8
Green Bay, Wis. , WFRV, 2:6
Greenville, N. C. , WNCT, 15:13
Helena, Mont., KXLJ-TV, 4:10
Huntington, W. Va. , WSAZ-TV, 6:12, 14:15
Kansas City, Mo., KMBC-TV, 6:12
Lubbock, Tex., KDUB, 27:16
New Britain, Conn., WHNB-TV, 8:15, 26:10
New York, N. Y. , WNTA-TV, 8:8, 9:8, 10:13
11:8, 13:14, 14:2&8, 17:7, 18:14, 19:15,
21:9, sold, 27:4, Meyner balks, 28:4
Omaha, Neb., KMTV, 9:9
Palm Beach, Fla., WPTV, 37:7
Portsmouth, Va. , WAVY-TV, 16:9
Rochester, N. Y. , WROC-TV, 5:14, 7:5, 12:11
Salisbury, Md. , WBOC-TV, 17:7
San Diego, Cal., KFSD-TV, 4:6
San Juan, P.R., WAPA-TV, 37:7
Sedalia, Mo., KMOS-TV, 6:12
Spokane, Wash., 34:8
Sweetwater, Tex., KPAR-TV, 27:16
Weslaco, Tex., KRGU-TV, 35:9
Weston, W. Va. , WJPB-TV, 24:5
Yakima, Wash., KNDO, 6:12
Youngstown, O. , WKST-TV, 16:5
Yuma, Ariz., KIVA, 6:12
Canada
Vancouver, B. C. , CHAN-TV, 10:13
SECURITIES & EXCHANGE COMMISSION
(SEC)
officers & directors stock transaction, 4:20,
7:22, 12:19, 17:22, 20:23, 25:23
Skiatron Electronics & TV, 4:19, 18:19
stock registration requests by firms not listed
elsewhere, 2:19, 4:19, 7:22, 10:22&23, 14:23,
15:20, 18:19, 22:21, 24:19
violations, 18:20, 19:14, 23:13
SEMICONDUCTORS
molecular electronics, 26:15
sales, forecast, 2:17
transistors: ELA factory figures, 1:18, 6:16,
9:17, 18:15, 21:22, 26:17
SOCIOLOGICAL EFFECTS
Campbell-Ewald's study, 18:9
children, 16:10
SPACE COMMUNICATIONS
allocations study, 2:4
AT&T, 5:6, 13:7, 14:24, 17:24, 21:7, 25:2
Congressional inquiry, 13:15, 18:7, 19:17, 21:7
FCC hearings, 19:16, 22:12, 23:7
frequency allocation treaty, 21:9
GE, 18:6, 19:16, 23:7
ITT, 4:13
interstellar TV, 13:7
NASA, 6: 7& 14, 21:7
ownership, private, 1:11, 10:15, 14:24
RCA, 13:7, 21:12
rocket camera, 7:24
WBC, 16:5, 19:16
SPOR TS (See also Subscription TV)
"ABC's World of Sports", 15:6
baseball, 8:6
bowling, 24:14
boxing, 1:11, 5:9, 6:9, 11:14, 14:16, 23:4
football, 15:6, 17:11, 18:9, 19:6
horse-racing, 5:8
legislation, 2:3, 5:8, 14:16, 20:12, 23:4
wrestling, 19:8
STEREOPHONIC RADIO & TV
FM
applications, 22:5
ELA campaign, 21:20, 22:16
patents, 19:19
receivers & adapters, 17:18, 18:16, 19:20,
20:19, 21:17, 22:17, 23:1, 25:18
standards, 1:15, 5:18, 7:18, 9:15, 14:19, 16:5,
17:1, 19:2& 19, 25:21
station equipment, 18:4, 20:3&19
station poll, 19:2
stations on air, 23:1, 24:18, 25:18&21, 26:16
table models, 25:18
Kahn AM system, 24:5
TAPE RECORDING, AUDIO
cartridges, 1:9, 18:17, 21:20
Eastman Kodak, 8:17
forecast, 1:17
four channel, 17:21
Westrex groove tape system, 13:2
TAPE RECORDINGS, VIDEO (See also Ampex
Corp, and RCA)
NAB convention, 19:5, 20:4&11
National Video Tape Productions Inc., 1:12
NBC TeleSales, 10:3
Sony recorder, 13:7
transistorized video-tape recorder, 6:7
VHF Inc. , 23:14
Videotape Center, 1:12
Videotape Productions, 6:9, 11:9, 18:13, 23:14
6
TAXES
excise
communications, 5:14, 6:11, 10:8
ham radio receivers, 11:18
TV-radio commercials, local, 3:17, 6:15
TV-radio-phono rules, 1:18
income, 9:11, 16:13, 23:14
legislation, 2:3
sales, 7:12
TUBES, TV PICTURE (See also individual mfrs.
and Color)
color, 11:16, 13:19
Corning samples 16-in. bonded tube, NS-3:5
Internat. Honie Furnishings Market, 2:14, 3:20
Motorola 23-in. color tube, 27:19
RCA's dark heater, 10:20
sales: factory, ELA figures, 2:16, 7:19, 12:16,
16:18, 21:22, 25:19; forecast, 2:17
shields, 2:14, 3:20, 5:15, 7:20, 10:17, 11:18,
13:22, 16:16, 25:17, 26:16
UHF (Ultra High Frequency) (see also allocations)
Admiral's 3-year plan, NS-4:9
CP-holder FCC hearings, 12:4
FCC N. Y. project, 1:8, 10:11, 13:6, 14:11,
16:4, 17:6, 20:10, 22:12, 25:20
ownership by vhf in same city, 12:5
production & sales, 8:16
shift to all-uhf, 1:9
tuner research, FCC, 15:16
UNIONS & GUILDS
AFL Film Council: runaway production, 3:8,
7:13
AFM: foreign recordings, 13:16; WWL-TV
complaint, 18:6, 20:11
AFTRA: Pension & Welfare Fund, 25:13; strike;
KXTV Sacramento, 11:11, 18:14
AGVA: "National Week", 4:11, 5:9, 25:13,26:14
Associated Actors & Artists of America, 18:13
DGA: contract, networks, 4:11, 16:8, 17:13,
18:8, 19:6, 23:6; residuals, 10:3
LATSE: ATFP & AMPP contracts, 3:8, 4:8,
5:10, 6:8; CBS walkout, 15:8; IBEW juris-
dictional dispute, 3:7
IBEW: electronics import boycott, 4:17, 5:15,
9:17, 11:18, 12:13, 16:18, 17:20; network
contract, 6:11, 7:10; picket, WOGA
Chattanooga sponsors, 4:6
Inter -American Entertainment Workers Federa-
tion, 17:13, 22:9
NABET: contracts: KYW-TV Cleveland, 7:6;
network, 6:11; strike, KXTV Sacramento,
11:11, 18:14, 23:13; WWTV Cadillac, 23:13
SAG
contract negotiations: AMG, 1:12; MCA,1:12;
movies, non-theatrical industrial &
educational, 5:11, 8:13; TV commercials,
3:13, 4:8, 6:5, 18:12
dues raise, 7:12, 11:8
residuals, 7:12, 8:13, 10:3, 24:10
SEG, membership meeting, 15:10, 21:14
TV Producers Guild, 23:14
WGA
British writer guild affiliation, 2:11
election, 11:8
residuals, 10:3, 14:10, 24:10
strike: Nelson, Ozzie, 5:10, 6:8
Tors, Ivan, fined, 21:14
TV-radio writers awards, 7:13
"TV on Trial" panel, 22:8, 23:15
VOICE OF AMERICA
Murrow, Edward R. Dir., 6:3, 7:14, 12:2, 13:^
22:3, 25:14
radio station, roving, 5:9
USLA: budget, 4:10, 23:4, 26: 14; cabinet status,
7:14; criticism, 3:16; foreign TV report,
17:16; TV film distribution abroad, 16:13
)
(It
H.
;-o,
PM,
'edif
MANUFACTURERS AND MERCHANDISERS
ADLER ELECTRONICS INC.
1:10, 8:10, 9:19, 10:22, 18:20, 19:24, 23:18,
33:20
ADMIRAL CORP.
Canadian Admiral, 20:24
dealer convention, 7:20
financial reports, 14: 23, 1 6: 1 9, 20: 22, 33: 20, NS8:10
"Fringelock" litigation with Zenith settled, 35: 17
hotel equipment, 22:21
models, new, 12:15&16, 13:22, 19:22
NARDA Chicago convention, 4: 16
1962 line, 21:18, 22:19
radios, 16:19
TV sets, 7:20
ALLIED RADIO, 12:20, 26:20, NS-15-.10
AMERICAN BOSCH ARMA, 11:20, 1.4:21, 18: 18& 1 9,
34:16, NS-8: 1 2
AMERICAN ELECTRONIC LABS, 4:20, 24:19
AMERICAN ELECTRONICS, 5:19, 17:23, 18:18,
20:24, 21:21, 25:21
AT&T, 3:24, 5:6, 9:20, 13:7, 14:24, 16:20, 17:24,
21 :9&24, 24:19, 25:2, 29:20
AMPEX CORP.
Ampex Audio-Prof. Products Co, merger, 6:18
Ampex Video Products Co., 8:7
financial reports, 6:20, 11:20, 13:24, 25:22&24,
35:20
models, new, 5:18
Oscar Class II Award, 15:7
tape recorders, 11:14, 12:12
AMPHENOL-BORG ELECTRONICS CORP.
5:19, 8:20, 9:16, 14:21&22, 20:24, 22:23, 31:24,
NS-9: 10
ANDREA RADIO CORP. , 10:22, 17:21, 22:22.
NS-1 1:12
ARVIN INDUSTRIES INC., 5:18, 8:20, 18:18, 31:24
AUDIO DEVICES, 16:20, 18:19
AV CO CORP. , 5:20, 13:24, 18:19, 27:24
AVNET ELECTRONICS, 1:20, 8:20, 12:18, 20:22,
21:24, NS-9: 10
BECKMAN INSTRUMENTS
2:17, 4:20, 5:20, 9:19, 18:18, 36:16
BELOCK INSTRUMENT, 8:20, 19:20, 28:20
BENDIX RADIO DIV. , BENDIX CORP.
1:20, 8:20, 10:22, 21:24, NS-11:12
CLAROSTAT MFG. , 16:20, 20:24, 37:16
CLEVITE CORP. , 11:20, 19:24, 24:19, 32:24,
NS-9: 10
COHU ELECTRONICS, 15:20, 18:18, 19:24
COLLINS RADIO, 3:24, 13:24, 22:19, 26:20,
NS-1 5: 10
CBS INC. , 7: 14&23, 9:18, 17:10, 20:24, 23:18
Quits semiconductor field, 37:13
CONRAC INC. , 6:16, 9:19, 10:19&22, 17:22
CONSOLIDATED ELECTRONICS IND. , 9:16,23:19,
25:24
CORNING GLASS, 2:14, 3:20, 4:16, 6:19&20, 10:17,
11:18, 13:22, 16:18, 17:20&23, 21:21, 25:17,
28:20, NS-8: 1 2
CROSBY-TELETRONICS INC., 6:16, 7:18&23,
10:22, 14:19, 26:18
files Chapter X petition, NS-10:11
DALTO ELECTRONICS, 4:12&16
DAYSTROM CORP. , 5;20, 22:21, 24:20
DELMONICO INTERNATIONAL
3:23, 6:17, 9:18, 14:18&20
DOMINION ELECTROHOME INDUSTRIES LTD.
2:15, 7:20, 10:22
DYNAMICS CORP. OF AMERICA, 14:23, 17:21,
18:18, 20:24, 31:24
EIT EL- McCULLOUGH, 18:18, 20:24, 34: 1 6
ELECTRONIC ASSISTANCE CORP., 4:20, 13:2 4
ELECTRONIC ASSOCIATES, 11:19&20, 20:24,
24: 19&20
ELECTRONICS CORP. OF AMERICA, 11:20, 23:19
ELECTRONICS SPECIALTY CO., 1:20, 5:19, 11:19,
14:21, 17:23
ELECTRO- VOICE, 5:20, 24:20, 26:20, 32:24
EMERSON RADIO & PHONOGRAPH CORP.
Argentina subsidiary, 12:17
Du Mont Emerson Corp. , 10:21
Du Mont line, 2:17, 19:20, 25:20
Emertron Inc. , 5:17, 24:19
financial reports, 2:19, 5:20, 13:24, 22:22,
NS-1 5:10
Fleetwood Corp. , Montreal, 13:22
forecast for 1961, 8:18
Granco Products control, 8:19
Israel production, 9:18
1962 line, 25:20
Peru licensee, 22:20
price-cuts, 11:18
speaker system, 25:20
Telectro Industries merger, 11:19, 17:20
Uruguay licensee, 22:20
ERIE RESISTOR, 9:18, 13:24, 16:20, 20:24, 21:24,
NS-1 1:12
FAIRCHILD CAMERA & INSTRUMENT CORP.
cable production plant purchase, 4:19
Curtis Labs & Circle Weld purchase, 20:22,
21:21
Du Mont Labs, 11:18, 26:18
financial reports, 12:20, 18:18, 24:19, 30:24,
NS-9: 10
International Div. , 15:17
Waste King Corp. purchase, 9:16
FEDERAL PACIFIC ELECTRIC, 10.22, 21:24
FOTO -VIDEO ELECTRONICS, 20:4, 21:24
GABRIEL CO. , 8:20,
18:18,
31:
: 24
GENERAL BRONZE,
13:24,
19:
24,
32:24
GENERAL DYNAMICS, 6:16
, 7:
•20,
13:24,
17:21, 20:24, 33:20, NS-10:12
Stromberg-Carlson auto radio business sold,
NS- 15: 9
GENERAL ELECTRIC
Auburn, N. Y. , plant, 23:19
Canadian GE, 11:20
color, 9:16, 13:19, 16:15
Communication Products Dept. Dallas office,
18:16
Communications Satellites Inc., 18:6
Compactrons, 12:16, 13:22
distribution system, 10:19
financial reports, 6:20, 12:19, 17:22, 29:20
imports, 6:17
IUE propaganda campaign, 12:17
Lynchburg, Va. plant, 2:17
models, new, 2:17, 13:22
NLRB charges, 9:18
New Concord, O. , center, 22:17
1962 line, 23:17, 25:20
Phoenix, Ari*. plant, 5:16
Pittsfield, Mass, plant, 17:21
price-fixing case, 7:18, 10:19, 12:18, 13:6,
14: 1&20, 15:18. 25:21
rectifiers, selenium, 5:16
science kits, 7:19
station equipment shipments, 17:6
stylus diamonds, 19:20
Sunnyvale, Cal. lab, 2:17
TV monitors, 10:15
TV sets: 19-in. portable, 1:15; 1£ TV-base
sale, 10:20; shields, 7:20
Valley Forge, Pa. center, 12:17
water cooler, 14:22
GENERAL INSTRUMENT CORP.
financial reports, 3:24, 22:22, 29:20
Hicksville, N. Y. plant, 2:17
nuvistor uhf tuner, 10:20
Pyramid Electric acquisition, 12:15, 20:22,
21:21
GENERAL PRECISION EQUIPMENT CORP.
financial reports, 7:23, 8:20, 15:20, 18:18,
33:20, NS- 10: 10
Martin Co. suit, 9:19
SEC registration, 14:24, 18:20
GENERAL TELEPHONE & ELECTRONICS
financial reports, 9:20, 13:19, 16:19, 17:23
GLOBE-UNION, 9:20, 18:18, 31:24, NS-8:12
GRANCO PRODUCTS, 2:15, 11:18, 12:15, 25:18
HA LLICR AFTERS, 1:20, 12:20, 16:19, 18:20,
22:22, 24:19, 25:24, 26:20
HAR MAN-KAR DON, 3:21, 5:18, 7:19, 10:19
HAZELTINE ELECTRONICS CORP., 2:20, 12:20,
35:20
HEROLD RADIO & ELECTRONICS, 5:18, 20:22,
36:16
HEWLETT-PACKARD. 6:20, 7:23, 9:20, 13:24,
14:21, 17:21, 22:22, 23:19, 24:19
HOFFMAN ELECTRONICS CORP.
commercial-products div., 12:15
financial reports, 7:23, 15:20, i 8: 18, 20:22,
26:19, 31:24, NS-8:12
international trade dept., 5:18
quits TV & hi-fi business, 7:20, 14:18
INDIANA GENERAL, 9:20, 18:18, 19:24, 24:18,
32:24, NS-8: 1 2
INTERNATIONAL RECTIFIER, 8:20, 12:19, 19:24,
25:21 &23
INTERNATIONAL RESISTANCE CO.
2:19,
4:18, 6:
: 1 6,
, 8:
20, 10:21, 12:17,
19:24,
NS
-10:12
ITT, 4:13.
, 18&19,
7:
19,
12:16, 1 3: 1 7&24,
15: 19,
17:21,
20:24,
21
:21
, 33:20, NS-9: 10
JERROLD ELECTRONICS CORP.
acquires TACO, 37:13
annual report, 5:19
CATV equipment, 4:5, 24:7
CATV systems, 2:9, 4:5, 13:17
financial report, 24:20
Harman Kardon purchase, 10:19
Huntingdon Valley, Pa. lab, 5:18
LAFAYETTE RADIO ELECTRONICS CORP.
6:18, 7:23, 9:19, 12:18&20, 22:22
LAB for ELECTRONICS, 27:24
LING-TEMCO ELECTRONICS, 4:19, 5:19, 6:16&
18, 9:16, 10:19, 13:24, 14:21, 21:24, 23:19,
24:18
LITTON INDUSTRIES, 10:22, 11:18, 12:17, 16:19,
23:20, NS-8: 1 2, NS-11:12
LORAL ELECTRONICS, 4:20, 5:19, 9:16, 13:21,
14:21, 15:17, 18:16, 23:19, 24:18, 27:24
LYNCH, 34:16, NS-10:12
MAGNA VOX CO.
dealer franchises, 7:19
financial reports, 3:24, 7:24, 14:23, 15:20,
16:19, 18:18, NS-8:12
7
Greenville, Tenn. plant, 5:18
Jefferson City, Tenn. plant walkout, 9:18,
14:22
models, new, 3:22
1962 line, 23:17
organ, electric, 12:17
Paducah, Ky. plant, 2:15
stock, 17:22, 19:23
tape recorder, 24:17
warranty, labor — parts, 21:21
MAJESTIC INTERNATIONAL, 3:23, 24:17
P. R. MALLORY & CO., 6:20, 15:19, 17:23, 23:19,
29:20
MICROWAVE ASSOCIATES, 14:23, 19:24, 21:24
MINNEAPOLIS-HONEY WELL, 6:20, 17:23
MINNESOTA MINING & MFG. , 8:19, 9:16, 18:17,
20:24, 21:20, 33:20, NS-9:10
MOTOROLA INC.
antennas, auto, 5:18
Canadian mfg. & mktg. , 10:20
color, 9:16
debentures, 14:24, 18:20
financial reports, 12:20, 19:23, 31:24, NS-8:12
imports, 6:17
Lowry Electronics Inc,, 11:17
models, new, 2:17, 3:22
Phoenix, Ariz. plant, 22:17
radios, 15:17
traffic control test, 17:24
MUNTZ TV INC. , 2:17, 3:24, 14:22&23, 26:19,
NS-8: 12, NS-15:10
MUTER CO., 6:18, 14:23, 17:21&23, NS-10:12
NATIONAL CO. INC., 2:19, 13:24
NATIONAL UNION,
14:23,
20:24,
24:17,
36:16
NS-10:12
NATIONAL VIDEO,
5:18,
16:16,
24:19,
28:20
NEWARK ELECTRONICS, 1:20, 14:23
OAK MFG. CO., 9:20, 10:19, 13:21, 14:23,
19:20, 21:24, 24:20, 25:23, NS-10:12
OLYMPIC RADIO & TV DIV. , SIEGLER CORP.
1:18, 6:17, 17:21, 26:18
PACIFIC INDUSTRIES, 3:24, 12:20, 26:20,
NS-1 5: 10
PACIFIC MERCURY ELECTRONICS, 4:19, 16:20,
NS-1 1:12
PACKARD-BELL ELECTRONICS CORP.
expansion eastward, 9:15, 14:21
financial reports, 5:20, 14:23, 18:18, 33:20,
NS- 1 5: 10
lockout of employes, 11:19
models, new, 5:18, 18:17
1962 line, 24:17, 25:19
wall TV, 24:17
PERKIN-ELMER, 8:20, 23:20
PHILCO CORP.
Air Force contract, 22:19
Bendix Home Appliance, France, 2:15
bought by Ford, NS-1A:5
Colombia licensee, 5:18
color, 9:16, 24:15
financial reports, 10*23, 15:18, 21:23, 33:20,
NS-9: 10
foreign market operations, 4:14, 10:23
Fort Washington, Pa. hq. , 18:17
models, new, 2:17, 17:20
1962 line, 23:17, 24:15, 25:19
Phila. Ch. 3 protest, 14:2, 15:5, 16:5
receiving tube production, 23:18, 26:19
Skinner replaced by Beck, NS-14:10
TV sets: ETV, 24:17; Predicta, 15:18;
warranty, parts & labor, 1:15
Washington exhibit, 21:21
PHILIPS LAMP WORKS. 19:24, 23:20, NS-11:12
POLARAD ELECTRONICS. 8:20, 18:16, 26:17
RCA
AFTE contract, 25:18
airborne TV system, 13:7
beverage-inspection equip, sale, 13:21
Burns, John L. Pres., £4:18
circuitry, electronic, 7:20
color, 2:15, 4:19, 9:16, 11:16, 13:22
dark heater, 10:20
dealer scholarships, 17:20
Engstrom named president, NS-12:1
fellowships, 10:21
financial reports, 10:24, 19:21, 23:19, 30:24
future products, 20:21
imports, 11:16'’
IUE contract, 24:18
microwave, longest, 22:6
models, new, 9:18, 12:15
N. Y. uhf project transmitter contract, 10:11
1962 line, 21:18, 22:15
nuvistors, 7:18, 12:16
Palm Beach, Fla., data-processing center,
22:18
Princeton, N. J. center, 9:17, 12:17
promissory notes, 7:24
radios, 9:18, 19:22
RCA Sales Corp. , 7:20
reorganization, 11:15
seagoing TV system, 6:11
tape recorders, 1:9, 10:15, 11:14, 21:16;
shipments, 11:11
translator equip., 4:5
TV distribution system, 1:11
TV sets
color-TV test instrument, 7:20
DC-restoration circuit, 3:22
portables, 14:19
sales forecast, 9:18
vhf transmitter, 14:15
RAYTHEON MFG. CO., 5:20, 6:16, 7:21, 16:20,
18:16, 22:20, 32:34
HOWARD W. SAMS & CO., 4:20, 6:18, 18:17&18,
21:19, 24:18, 36:16
SANGAMO ELECTRIC, 11:20, 19:24, NS-11-.12
SEEBURG CORP. , 5:20, 11:20, 27:24
SIEGLER CORP., 6:16, 8:20, 18:18, 33:20, 36:16,
NS-12:11
SONOTONE, 5:19, 9:16, 13:24, 20:24, 35:20, NS-11:12
NS-1 3:12
SONY CORP. , 6:7, 9:19, 13:7, 18:17, 19:23, 24:19
stock offering, 27:21
SPEER CARBON CO., 4:18, 11:20, 19:24, NS-11:12
SPRAGUE ELECTRIC, 1:19, 6:18, 9:17, 13:24, 32:24
STANDARD KOLLSMAN INDUSTRIES
Bedford Blanket merger, 1:20
Casco Products, 12:15, 18:16
financial reports, 10:22, 18:18, 24:19, 31:24,
NS-8: 12
stock split, 25:24
warranties, 5:17
STEWART -WARNER, 12:20, 18:18, NS-9: 10
STROMBERG-CARLSON, 7:18, 16:17, 17:21
SYLVANIA ELECTRIC PRODUCTS CO.
color, 9:16, 10:17
color set announced, 30:21
Houtzdale, Pa. plant, 22:21
imports, 6:17
inventory protection, 23:19
IUE contract, 7:20
Mill Hall, Pa. plant, 5:18
models, new, 10:21, 18:17
1962 line, 22:15
phosphor, 25:21
picture-tube exports, 10:20
Purolator promotion, 4:18
radio warranty, 18:16
Sylvania Electro-Specialties, 13:20
TV sets: color, 6:18; new models, 2:17
Warren, Pa. plant, 22:17
SYMPHONIC ELECTRONIC, 3:22, 4:19, 6:19
19:24, 22: 1 9& 23, 23:18, 24:17, 25:18
buys Hoffman dies, 29:18
TECHNICOLOR, 8:20, 19:24, 31:24
TELECTRO INDUSTRIES, 11:19, 12:20, 13:21,
14:24, 22:22
TELEPROMPTER CORP.
CATV systems, 7:24, 10:8, 24:7
communication-wall system, 4:16
education aids, 20:18
financial reports, 17:23, 20:24
Key TV system, 5:3
Patterson- Johansson fight, 1:11, 5:9, 6:9,
11:14
production-services div. , 8:10
TEXAS INSTRUMENTS, 4:18, 10:22, 11:20, 17:23,
22:19, 25:21, 34:16, NS-8:12
TEXTRON ELECTRONICS, 10:22, 18:16, 20:22,
21:24
THOMPSON RAMO WOOLDRIDGE
financial reports, 9:20, 18:18, 28:20, 31:24
Pacific Semiconductors, 7:19, 8:20, 10:23
Radio Condenser Co. purchase, 1:19, 10:23,
19:20
SEC registration, 12:20, 23:20
Space Technology Labs, 2:17, 10:23
TRANSITRON ELECTRONIC, 5:20, 6:19, 7:23,
16:17, 22:22, 37:16, NS-10:12
TRAV-LER, 30:24
TUNG-SOL ELECTRIC, 9:20, 18:19, NS-9:10
VARIAN ASSOCIATES, 6:20, 12; 18, 18:20, 19:24,
NS-1 1: 12
VICTOREEN INSTRUMENTS CO., 12:18, 13:24
WEBCOR, INC., 1:18, 3:24, 7:21, 8:19, 14:23,
NS-9: 10
WELLS-GARDNER ELECTRONICS, 12:16, 15:20,
16:17, 19:23, 32:24, NS-8:12
WESTINGHOUSE ELECTRIC CORP.
bottled-water cooler, 13:21
color, 9:16
financial reports, 5:20, 10:21, 18:19, 31:24,
NS-10: 1 2
generator, thermoelectric, 4:13
home appliance & equip, contract, 7:20
kitchen ranges, electric, 9:18
models, new, 3:22
molecular electronics, 26:15
price-fixing case, 14:1&20, 15:18, 21:24
sales, 2:20
scholarships, 25:21
Science Talent Research, 10:21
SEC registration, 10:24
Teletronic Systems purchase, 4:19
TV sets: production, 26:19; warranties, 1:17
WILCOX-GAY, 17:23, 26:19
ZENITH RADIO CORP.
ad campaign, 17:21
color TV, 9:2&14, 11:16
ELA, quits, 22:17
financial reports, 6:19, 11:20, 18:19, 33:20
hearing aid, 12:15
imports, 6:17
models, new, 12:15
1962 line, 24:17, 25:19&20
pay TV, 1:10, 4:2, 9:1, 14:12, 19:4
radios, 6:18
Rauland, 22:21
TV-stereo line, 1:15
8
WEEKLY
JULY 31, 1961
Television Digest
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: NO. 31
The authoritative service for executives in all branches of the television arts & industries
Index to Television Digest, 1961: First Half
Volume 17, Issues No. 1 through 26 (Issued Quarterly)
References are grouped into three major categories: General (pages 1-5), Manufacturers and Merchandisers
(pages 5 & 6), Supplements (page 1). Index attempts to cover only items considered to be of more than passing
interest. Reference numbers following each item designate issue and page of Newsletter in which item appeared.
ADVERTISING
advertisers
American Airlines, 22:10
Argus Camera, 10:13
auto industry, 4 :2, 7 :11, 8 :6, 9 :10, 13 :8, 17 :10
Auto-Lite, 9 :10
Ayds, 13 :9
beer, 2 :8, 4 :3, 7 :11, 14 :13, 21 :12
bell & Howell, 9:10
cigarets, 6 :5. 9 :5, 21 :11, 23 :11
Colgate-Palmolive, 19 :9
Crayola, 11:13
defense contractors, 14 :13
Du Pont, 10 :6
Eastman Kodak, 10 :5
Firestone Tire & Rubber, 2:10
General Foods, 7 : 1 0 , 9 :5
’ H^’Iand House, 10:15
Johnson’s Wax, 9:5
Kahlua Liquer, 2 :6
Korvette, 17 :9
Kraft Foods, 20:16
Manger hotels, 2 :9
Martinson’s coffee, 16:13
Metrecal, 22 :13
new, 6 :10
Oil cos., 5:6, 6:5, 10:3, 17:12, 18:10, 22:10
Pepsi-Cola, 7 :11
Procter & Gamble, 6:11, 24:6
Prudential, 11:13
Rokeach, 14 :13
Shick, 6:5
swimming pools, 25:10
toy industry, 2:8, 10:14, 13:9, 20:15
TvB : category studies. 1:13, 9:10, 12:6, 13:12,
16:7, 18:10, 19:7, 22:10, 23:11, 24:6, 25:10;
top 100, 25:10
watches, 7 :11, 16 :13
Wesson Oil, 10 :15
AAAA, 14:13, 17:9
Advertising Council, 12 :9, 14 :15, 24 :14
AFA, 4:3, 6:4, 19:11, 22:9, 23:10
agencies
billings, 7:11
Gardner, 20 :15
JWT, 4:2, 13:11
M-E. 4 :3
Minow, reactions to, 20:6
Y&R, 23 : 10, 24 :6, 25 :9
ANA, 11 :13
billboard, 25 :7
budget trends, 11:3
commercials
American TV Festival, 6:5, 8:13, 12:9, 19:11
Bert & Harry Piel, 18:10
“best”, 1 :13
Broadcast Advertisers Reports Inc., 22:9, 23:10
Cascade Pictures of Cal., 23 :15
cost control, 24 :6
criticism, 13 :9, 21 :11
“good” defined, 13 :9
hard-liquor, 3:16
product protection, 13:8
30-min., 19:11
Y&R, 23 :10, 25 :9
co-op adv., 10:14
CPM, ABC’s lowest, 14 :14
credibility poll, 17 :9
criticism, 2 :7, 6 :4
daytime sales, 11:9
forecast, 1 :4&5
legislation, 6 :4
NAB
local TV sales successes, 8 :11, 10 :14, 15 : 14, 17 :7,
23:11
magazine concept, 3 :6, 5 :12, 7 :3&10, 21 :10, 23 :7
market brand preference studies, 2 :7
media buyers, 24 :7
media costs, 5 :7 ; profits, 17 :10
National Advertising Week, 6:4
NBC’s booklet, ‘TV & Modern Mktg.’, 14 :3
network sales outlook, 9 :5
‘Printers’ Ink’ figures, 5:7, 14:13, 23:6
program control, 21:12
Reps
agency survey, 19:11
Avery-Knodel groceries & drugs survey, 13 :8
Branham best, div., 20:15
business outlook survey, 8 :2, 9 :9
Crosley Bcstg. Corp., 16 :9
rate-card revisions, 1:13, 18:11
Station Reps Assn., 9:13, 15:14
Storer TV Sales Inc., 6:12
spot rate revision, 10:13
spot TV, 6:5, 8:2&12, 9:9, 10:13, 14:2, 18:10,
22:10, 24:6
station break, 42-sec., 16:7, 17 :8&9, 18:1, 19:10,
21 :7&11, 24:1, 26:11
timebuyers, 7:11, 8:7, 24:7
TvB: membership, 12:11; network gross time
billings, 3:8, 6:10, 10:6, 15:8. 18:9, 19:6,
22:13, 26:6; sales clinics, 15:13, 26:11; ‘TV
Basics 4’, 18:10
volume: 1960, 8:2; 1961 prediction, 2:9
ALLOCATIONS
Canadian-U.S. agreement, 14:11
channel shifts, 7 :7&8, 8:15, 26:14
deintermixture
Bakersfield, 11 :6, 13 :6
Fresno, 7:8, 8:8, 9:9, 11:11, 12:11, 16:4
legislation, 13 :15
petitions, 19 :16
digital TV technique, 5 :6
FCC policy, 2:1, 5:1, 18:4
forecast, 1 :5
international agreement, 7 :8
multi-city identifications, 6:12, 18:6, 21:9, 26:14
Rochester 3rd vhf, 17 :6, 19:14
site changes, 14:12, 15:13
spectrum space, 2 :3, 4 :10, 10 :1
Syracuse 3rd vhf, 17 :6
uhf : Ch. 37 for radio astronomy ; scatter,
16 :4 ; shift to all-uhf, 1 :9
AM (Standard) BROADCASTING
ABC Radio, 4:11, 10:7, 14:24
amateur radio week, 6:13, 13:16
clear channel FCC decision, 19:16, 25:9
criticism, 9:12
daytime hours legislation, 4 :11, 5 :9, 9 :11, 12 :4
Edison radio amateur award, 6 :7, 9 :5
EIA figures: retail sales, 2:16, 7:16, 12:16, 20:21
forecast, 1 :4&6
Kahn stereo system, 24 :5
KBLT Big Lake, Tex., 19:16
Mexican-U.S. agreement, 25:11
National Radio Month, 15:12, 17:16
Radio Free Europe, 5:14, 20:10
Samoan licenses, 19:17
shipboard radio equip., 9:11, 13:16
station totals, 4 :2
WBZA Springfield, Mass., 6:12
Station Sales
Cincinnati, O., WSAI, 5:13, 11:11
Concordia, Kan., KFRM, 6:12
Dayton, O., WONE & WIFE, 14:15
Denver, Colo., KHOW, 6:12
Des Moines, la., KIOA, 19:16
Flint, Mich., WTAC, 11:11
Glendale, Cal., KIEV, 9:10
Houston, Tex., KTHT, 8:15 ; KXYZ, 23:5
Los Angeles, Cal., KRKD, 1 :9, 13 :6
Palm Springs, Cal., KCMJ, 17:7
Paterson, N.J., WPAT, 21:16
Canada
Toronto, Ont., CKEY, 8:8, 10:13
AMERICAN BROADCASTING COMPANY (ABC)
“ABC Final Report”, 15 :6
ABC International TV Inc., 15 :8, 17 :12
ABC News, 9:5, 12:6
AB-PT
financial reports, 10:24, 13:24, 18:18, 21:23
foreign interests, 10 :7
Hazel Bishop Co. suit, 26:11
Selmur Productions, 1 :12, 6:9
sit-in demonstration, 24:12
stock increase, 16 :20
Visual Electronics Corp., 16:8
affiliates, 9:3, 10:13, 14 :14, 19:1, 20:10, 26:6
“American Business Briefing”, 22 :5
Bing Crosby special, 12:6, 20:16
foreign network sales, 4:11, 13 :17
Supplements and Special Reports Published During 1961
References are to issues & pages of Television Digest with articles pertaining to the supplements.
Directories
Annual AM-FM Directory of Jan. 1 ; with weekly
Addenda reporting current FCC decisions, ap-
plications, etc. Listings of all AM-FM stations
by states and frequencies, all applications by
states and frequencies, call letter lists, etc.
(Includes other North American stations.)
Semi-Annual TV Factbook (Spring-Summer, No.
32) with weekly Addenda reporting current FCC
grants, applications, new stations on air, etc.
Special Supplements
Index to Television Digest, 1960: Volume 16. Index
to 1960 Television Digest Newsletters & Special
Reports. (Vol. 17 :4).
FCC Public Notice on Program Forms. Full text
of FCC’s Public Notice 61-223 393. (Vol. 17:9).
The Television Network, and American Society. An
ddress <by Robdrt/w; Shroff. (Vol. 17:15).
L ,/
FCC Rules on Stereophonic FM Broadcasting. Full
text. (Vol. 17:17)
Addresses by FCC Chmn. Newton N. Minow and
NAB Pres, LeRoy Collins to the 39th Annual
NAB Convention. Full text. (Vol. 17:20).
Financial Data on Electronics & Broadcasting
Companies. Statistical summaries of reports of
leading publicly-owned companies. Prepared by
Greenebaum & Associates, financial consultants
in electronics. (Vol. 17:21).
Television Households by States & Counties. ARB
survey-based estimates as of January 1, 1961.
(Vol. 17:26).
Special Reports
Telefilm Candidates for Next Season’s Programs.
(Vol. 17:3 pp3&9).
Tentative Network Program Lineups for Fall.
Chart. (Vol. 17:14 pp 6&7).
ABC — (Continued)
Hagerty, James C., 3:8, 8:5, 18:9, 26:5
“The Islanders”, 3:15
Miami meeting, 2:13, 3:7
National TV Sales, 26 :6
newsfilm by wire, 20 :5
“Peter Gunn”, 11:5
reruns, 25 :12
"The Roosevelt Years”, 12 :7
schedule, fall, 11:3, 14:6, 15:7
signal synchronizer. 15:13
“Silents Please”, 6 :7
standards converter, 21 :12
station break. 40-sec., 16:7, 17 :8&9, 18:1, 19:10,
21 :7&11, 24 :1
Treyz, Oliver Pres., 16:11
“The Untouchables”, 3:14, 4:7, 5:9, 6:6, 8:3.
9:12, 11:5, 12:7, 13:9, 14:6, 15:5&9, 16:6, 25:14
“The Valiant Years,” 8 :4, 18 :13, 24 : 12
West Coast expansion, 25:16
ANTITRUST (See also Patents)
electrical equip, price-fixing, 7 :8&18, 10:19,
12:18, 13:6, 14:1, 15:18, 21:21, 25:21
House hearings, 23:4
RCA-NBC, 14:2
resistor price-fixing conspiracy, 4:18, 24:18
tube pricing, 24:18
APPLICATIONS & CPs FOR NEW TV STATIONS
Initial Decisions
Columbia, S.C., Ch. 25, 16:5
Greensboro, N.C., Ch. 8, 11:7
Lafayette, La., Ch. 3, 24 :5
Medford, Ore., Ch. 10, 14:12
New Bedford, Mass., Ch. 6, 17 :6
Panama City, Fla., Ch. 13. 7 :7
Portland, Ore., Ch. 2, 10:12
Reno. Nev., Ch. 4, 18:6
Final Decisions
Christiansted, St. Croix, V.I., Ch. 8, 6:12
Medford, Ore., Ch. 10, 22:12
Court Decisions
Beaumont, Tex., Ch. 12, 8:15
ASSOCIATIONS (not listed under other categories)
Academy of Motion Picture Arts & Sciences, 22 :8
Academy of TV Arts & Sciences, 5:10&11, 13:13,
14:8, 19:8, 20:10
American Woman in Radio & TV, 17 :7, 19 : 1 4
Broadcast Pioneers, 4:12, 20:10
Bcstrs. Promotion Assn., 4 :6, 7 :6
Federal Bar Assn., 6 :4
Fla. Assn, of Bcstrs., 25:11
Inter-American Assn, of Bcstrs., 20:10
Maximum Service Telecasters, 15:13, 19:16, 20:11
National Automobile Dealers Assn., 6 :4
National Religious Bcstrs. Inc., 5:14
Radio-TV Correspondents Assn., 9:13
Radio & TV Exec. Society, 14:15, 22:14
Radio-TV News Directors Assn., 11 : 1 3
Society of TV Pioneers, 20:11
BOOSTERS & TRANSLATORS
application forms, 17 :6
rebroadcast permission, 2 :9
uhf boosters : on channel, 4 :5, 21 :5
uhf translator burned, 14 :12
vhf boosters: applications, 4:4, 13:17; hearings,
7 :24, 10 :8 ; protests, 1 :10
vhf translators : applications, 4 :5 ; on air. 9 :10 ;
station ownership, 21 :9
Western Translator Conf., 8:10
CLOSED-CIRCUIT “MEETING” TV
automotive industry, 10 :8
Dalto Electronics' portable TV projector, 4:12
forecast, 1 :7
Giantview General projector systems, 13 :17
hotel network. 13:16
medical TV, 17 :24
TNT, 14:12, 24:7, 25:22
COLOR
black & white system, 16 :9
forecast, 1:16
GE, 14:18, 16:15, 20:4
Internat. Home Furnishings Market, 2:15, 3:20
Japan, 9 :17
Lawrence tube, 14 :18, 24 :15
NBC. 10:5, 19:6, 25:18
Philco, 24 :15
RCA, 2:15, 4:19, 14:18, 20:4
roundup, 16:15
Sears Roebuck, 20:19
single gun tubes, 14:18
TNT closed-circuit, 14:12
Zenith, 9:2*14
COLUMBIA BROADCASTING SYSTEM (See also
CBS Inc. under Mfrs.)
“Adventure Theater”, 22 :5
affiliates, 7 :10. 18 :14, 19 :1, 20 :10, 21 :10
"Big City — 1980”, 5 :6
Boone, Richard, 8:12
“Candid Camera", 9:12
“The College of the Air”, 19 :8
CBS News, 6 :10. 10:6, 12:6. 17:13
“Eyewitness to History”, 2:10
Foundation: fellowships, 17:12; grants, 24:12
Garland, Judy, 3 :7
“Gunsmoke”, 4 :7
“Harvest of Shame”, 4 :7, 5 :6, 6 :13, 7 :14, 8 :14,
13 :4, 14 : 1 7
IATSE walkout, 15:8
“Malibu Run”, 14:8
medical-care documentary, 9:11
“Million Dollar Incident", 17:13
Moore. Garry, 19:11
newsfilm by wire, 20:5
o&o's, 11 :1 1, 24:12
participations, 3 :6, 5 :12. 7 :3, 21 :10, 23 :7
“Perry Mason”. 6:10, 21:14, 23:14
“Playhouse 90”, 21 :4
plugola, 12 :6
“The Power and the Glory”, 20:16
Production Sales unit, 4:11
programming
pre-emptions, 7 :10
public-affairs, 14 :6, 24 :9
schedule, 8 :14, 11 :2, 14 :6>, 15 :7. 21 :10, 23 :7
ratings, 23 :6
review, year-end, 3 :5
“Spy Next Door”, 6:6, 10:8
standards converter, 21 :12
Stanton, Frank Dr.. 22:3. 24:12
station break, 24 :1
studio consolidation, 2:13
Sullivan, Ed, 4 :7, 8 :3, 11 :5, 12 :7, 24 :14
Television City, 20:14. 21:13
Thomas, Danny, 13 :10
||The Twentieth Century”, 2:10, 11 :1S
“Washington Conversation”, 8:9
“Way Out”, 15 :6
“Witness’, 3 :15
COMMUNITY ANTENNA SYSTEMS
closed-circuit, 26 :9
FCC legislation, 3:4, 8:10, 9:4, 15:4. 16:10, 19:17
forecast, 1 :6
H&B American, 24:7, 25:22
Jerrold Electronics Corp., 2 :9. 4 :5, 24 :7
microwave grants, 2 :9, 4 :5, 13 :17, 15 :4, 22 :11
Montreal, 24 :7
NCTA, 12 :12, 24 :7, 25 :6. 26 :2&9
Rediffusion-Superior TV Ltd., 4 :5
RTES Workshop, 4:4
sales, 4:5, 7:24, 10:8, 13:17, 16:10. 17:7*24,
24:7, 25:22
Systems Management Inc., 4 :5
uhf field, entry into, 19:9
CONGRESS
forecast, 1:3
House Commerce Comm., 2:4, 4:11, 7:14, 8:9,
9:11, 14:16
House Commerce Legislative Oversight Subcom-
mittee, 1:10, 2:2
House Communications & Power Subcomm. 11 :12
House TV & radio coverage, 2:3, 8:9, 9:11
legislation
bcstg. interests of congressmen, 11:12
Budget, Joint Committee on, 5:9
communications probe, 5 :8
Congressmen’s finances, 17 :16
crime, 6 :13
defamation, 8 :9
gambling, 21 :7
network regulation, 2 :2, 8 :9, 20 :12
sabotage, 23 :3, 26 :14
subversive activities, 13 :16
regulatory agencies
Administrative Conf. of the U.S., 3:5, 16:5,
19:15, 20:13, 22 :12, 26:13
ethics. 5:4, 6:13, 9:11, 18:2, 19:15, 20:12, 23:4,
24:13
FCC reorganization plan, 23:2, 24:3, 26:4
Landis Report, 1:1, 2:2, 3:3*18. 5:4&7, 6:4,
7:7, 8:14, 10:14, 13:6, 14:16, 15:1, 16:1, 17:6
legislation, 2:3, 5:8, 7:14, 13:15
records, public access, 16 :6
Regulatory Agencies Subcommittee, 10:9
reorganization, Kennedy plan, 16:1, 17:16,
18:2, 19:3, 20:12, 21:1, 22:1, 23:2, 25:3
White House control, 12:4, 13:15, 14:16
Senate Commerce Committee, 2:2, 3:16, 7:7, 8:9
14:17, 19:17
Senate Commerce Freedom of Communications
Subcommittee, 2:4, 4:11, 6:8, 6:2&13, 10:11,
11:12, 12:4, 13:15, 14:4
Senate Judiciary Administrative Practice &
Procedure Subcomm., 14:16
Senate Judiciary Antitrust & Monopoly Sub-
comm., 14:16, 16:13
Senate Juvenile Delinquency Subcomm., 23:3
24:2, 25:7, 26:3
EDUCATIONAL TV
Albany. N.Y. ETV, 13:14
Assn, of Professional Bcstg. Ed., 17 :8, 20:10
Cal. recommendations, 10:10
courses, 15:11, 20:18
Defense Education Act of 1958. 18:7
Fla. Ed. Assn, convention, 15:11
Ford Foundation survey, 17 :24
forecast, 1 :6
grants : Ford. 2 :12, 3 :15. 11 :7, 17 :24 : govt. 10 :10
Inst, for Ed. by Radio-TV, 15:11. 18:10
Joint Council on Ed. Bcstg., 7 :24
JefTerson Standard Bcstg. scholarship, 22:14
Kennedy news-conf. films, 2:12
Learning Resources Institute, 19 :8
legislation, 2:3, 3:15, 4:10, 6:14, 9:10 10-9
11:7, 12:3, 13:2, 14:17, 15:5, 19:17, 20:8, 21:8’
22:11,25:22
Maine, WPTT Augusta CP, 10:10
Milwaukee uhf-vhf operation, 7 :24
MPATI, 6:14, 13:14, 17:24, 19:9, 21:8
National Assn, of Ed. Bcstrs.. 17-24
NET, 20:18, 22:10
N.Y. & L.A. vhfs, 14:2 18:6, 19:15. 22,12 23-7
N.Y. uhf CPs. 11 :7
Pa. statewide network, 2 :12
patronage trends, 10:10, 13:14
teacher-training course, 10:10
Texas closed-circuit system, 7 :24
Washington ETV, 11:7
Wilmington Ch. 12, 15:11
ELECTRONIC INDUSTRIES ASSN. (EIA)
Board meeting, 12:13&15, 13:21
convention, 37th annual, 21:20. 22:15&16
eiectronic-equip., industrial sales statistics, 5:18
Japanese embargo petition, 23 :17
Medal of Honor, 1961, 12:15, 22:19
microwave service, 15:13
‘Plus Values’, 2:17
Renegotiation Act of 1951, 7 :20
Spring conf., 7:21, 12:13*15
ELECTRONICS INDUSTRY
Commerce Dept, predictions, 5:16
components: minimum wage, 21:19; prod.. 7:21
employment picture, 7:19
’Financial World’ profiles, 2:19
industrial electronics plant needs, 9:18
Japanese threat, 4:17
sales volume prediction, 12:16
"small business” definition, 5 :18
ELECTRONIC PRODUCTS
consumer, new, 10:18
highway, 26 :18
industrial eiectronic-equip. sales, 5:18
molecular electronics, 26:15
EQUIPMENT, TELECASTING
Cameras
GE’s low-light orthicon tube, 22 :6
NAB convention, 20 :4
Towers
FAA proposals, 25:8
legislation, unused, 5:4, 6:13, 7:14, 19:17, 21:7
lighting demonstration by WMTV Madison, 7 :4
Miscellaneous
automatic logging apparatus, 3 :5
automation systems, 20 :4
bi-directional TV distribution system. 1:11
sound film system, 10:15
Triangle buys into ITA Electronics. 22 :6, 24 :5
trip-cue cartridge tape recorder, 1:9
TV monitors, 10:16
TV projection systems, 13:17
FEDERAL COMMUNICATIONS COMMISSION
(FCC)
ail-channel sets, 5:1, 6:1, 12:13, 13:6, 16:4, 24:5,
26:14
Bartley, Comr., 12 :4
Boston Ch. 5. case, 5 :3. 20 :13, 22 :12
budget, 4:10, 10:9, 13:6, 23:4, 24:13
fines for violations, 19:17, 24:13, 26:14
Ford. Comr., 7:7, 16:3, 17:6, 18:6
forecast, 1 :3
Indianapolis Ch. 13 case, 25 :8
Jacksonville Ch. 12 case, 16 :5
Lee, Comr., 1:9, 11:7, 15:5
license renewal, 1:8, 2:6, 4:10. 5:4, 8:14*15
12:1, 13:6, 14:1*12, 16:4, 18:6, 19:15, 20:11,
22 :12, 23 :5, 24:4&5
licensees fee system, 5 :14, 21 :9
Miami Ch. 7 case, 11 :7, 12 :1
Miami Ch. 10 case, 1 :8, 13 :5, 21 :16
Minow, Newton N. Chmn., 3:1, 4:10, 6:1, 7:2,
8:2, 9:10, 10:2, 11 :1&7. 17:16, 20:1.7*8,
21:2,4*5, 22:2,4.11*12, 23:8*9, 24:4, 25:1*8,
26 :3&14
NAB convention panel, 20:9
network hearing, 13:4, 21:9, 22:12, 23:5, 25:9,
26:5
“network” definition sought, 24:12
Orlando Ch. 9 case, 9:10
payola. 8:14. 18:3, 22:12, 24:5, 26:14
plugola, 20 :13, 25 :9
procedures, 2:6, 7:14, 8:9, 11:7, 12:4, 13:16.
18:2*7, 19:17, 25:8, 26:14
“public interest” definitions, 2 :5
receiver radiation, 23 :17, 24 :4
reorganization: Kennedy plan, 18:2, 19:3, 20:12,
21:1, 22:1. 25:3; FCC’s plan. 23:2, 24:3, 26:4
review. 1960, 1:8
rules & regulations
automatic logging, 3 :5
Form 324, 6:3
multiple ownership, 23 :3
option time, 17:3, 19:2, 21:9
program-form, 3:4, 8:1, 9:2, 10:11, 13:6, 15:5
17:3, 18:6, 19:16, 20:13, 23:5
spot- rep decision, 10:2
2
station applications, 2:6, 3:6, 6:13, 20:13
station sales, 3:6, 4:1, 5:4
tower evaluation, 2:6, 3:16, 5:4
violations, 6:13, 13:1
St. Louis Ch. 2 case, 8:15
Senate Appropriations Subcomm. hearing 25 :2
Spartanburg, S.C. case, 1 :9
Tampa-St. Petersburg Ch. 10 case. 6:13
TV film hearings, 5:4, 7:8, 11:3, 12:5, 13:4
FEDERAL TRADE COMMISSION (FTC)
budget, 4:10
Dixon, Paul Rand Chmn., 7:3, 11:12, 12:2, 13:8,
15 :14, 16:13, 17:4, 19:4*10, 20:15, 23:10
Elman, Philip, 16:13, 17:9
false advertising, 2:8, 3:17&18, 5:7, 10:14&15,
12:8, 13:9, 15:1*5, 17:9, 18:11, 19:10, 20:15,
21 :1 1 & 12, 22:9, 23:10, 25:10, 26:11
forecast, 1 :3
Kern, W.C., 3:18
Kintner, Earl W„ 2 :8, 3 :17, 5 :7, 7 :3
MacIntyre, A.E., 19:10
payola, 13:14, 14:15, 15:12, 16:8, 17:7, 26:10
FILM
Ding Crosby Productions, 2:11
blacklisting suit, 1:13, 8:13, 12:9
blockbooking, 5:5, 7:15, 17:12
business conditions, 12:9
Cal. National Productions, 22:8, 23:6
Carousel Films, 2:11
cartoons, animated, 1:12
CBS Films. 20:17, 24:10
Communists, employment of, 4 :8
costs, 7 :13
Desilu, 7:12, 8:13, 10:3, 11:9*11, 13:10, 18:12,
19 :13, 21 :14, 24 :10
exports, 5 :10, 22 :2, 24 :10, 25 :14&15
FCC hearings, 5 :4, 7 :8, 11 :3, 12:5, 13 :4, 21 :9
Film Producers Assn, of N.Y., 1:12
forecast, 1:6
Four Star TV, 6 :9, 10 :4. 19 :12, 21 :14
import legislation, 22:11
Intercontinental TV Inc., 4 :8
ITC, 11:8
Japanese import policy, 16:2
MfiM-TV, 6:8, 13:10, 17:14, 19:12, 20:17, 25:15
Minow, executives reaction to. 20:6, 21 :4
museum, movie & TV, 1:12, 11:8, 12:10, 16:12
network sales boxscore, 13:10
NTA, 7:12, 8:13, 10:3, 11:8, 14:9, 15:9, 18:12,
21 :13, 24 : 1 0& 1 1
NT&T, 14 :9, 16 :12. 17 :15, 24 :8
Official Films, 13:13, 20:17
Paramount, 14:8, 15:9
Pilots: Also see N.Y. & Hollywood Roundups:
1:11, 3:3, 6:8, 9:6, 13:10, 16:12
production: network, 26:12; producers, 9:7;
small cos., 9:6, 25:13; volume, 20:17
Revue Studios, 9:6, 18:12, 25:13
RKO General suit, 11:8, 12:10
Screen Gems, 16:12, 23:14
selling a series, 18:11
series sales, 8:12, 18:12, 19:13
Seven Arts Productions, 14:10
N syndication, 1:6, 9:7, 17:15, 19:3*12, 21:13,
22:7*8, 23:14, 25:13
; Transfilm-Caravel, 1 : 12, 7 :13
20th Century-Fox, 2:19, 6:8, 7:12, 11:8, 19:13.
24 : 1 1 , 25 : 14, 26 :12
veteran personalities, 22 :7
Warner Bros., 1:13, 3:8, 6:7, 9:8, 14:9, 17:14
24 :10
Ziv-UA, 15:10
Backlogs to TV
buying analysis, 22 :6
forecast, 1:6
NAB screening, 20:5, 24:11
post-’48 sales. 2:11, 14:10, 15:9*11, 18:12, 20:17
Film Producers and Distributors Financial
Reports
ABC Films, 25:14
Allied Artists, 8:20, 22 :22
Capital Film Labs, 25:24
i. Columbia Pictures, 4 :20, 14 :23, 24 :20
CBS Films. 2:11, 24:10
Desilu, 6:19, 9 :20, 22 :22, 26 :19
Filmways, 9:19
Four Star TV, 9 :20, 20 :24, 21 :24
Guild Films, 8:19, 10:23, 13:11
MGM, 3:24, 4:19, 9:20, 12:20. 16:20
Movielab Film Labs, 16:20, 25:24
MPO Videotronics, 7:23, 10:21
NTA, 8:20, 12:18, 15:20
Official Films, 9:20
Paramount, 7 :22, 12,18, 14 :21, 18 :18, 19 :24, 24 :20
Republic, 7:23, 9:16, 15:20, 24:20
Screen Gems, 2 :20, 7 :24. 8 :19, 14 :23, 15 :20, 23 :20
„ Seven Arts, 24:11
Stanley Warner, 3 :24, 15 :20
Sterling TV, 7 :23, 25 :20
Television Industries, 21:24, 23:14
Trans-Lux, 16:20, 21:24
Twentieth Century-Fox, 19:24, 21 :13
United Artists, 9:19, 17:23, 25:24
Universal Pictures, 6:20, 13:24, 26:20
UPA Pictures Inc., 23:14
Walt Disney Prod., 3:24, 7:23, 18:18*20, 21 :23
Warner Bros., 6:20, 13:23, 16:19, 23:20, 24:20
FINANCIAL ACTIVITY, GENERAL
Manufacturing
electronics profit roundup, 12:14
small-business investment cos., other, 9:19, 11:18,
17:22, 24:20
Avionics Investing, 9:19
Axe Science & Electronics, 12:19
Electronics Capital, 3 :23, 7 :24, 17 :22, 22 :21, 25 :23
Electronics Investment, 10:23, 23:19
TV-Electronics Fund, 9 :19, 22 :21
TV Shares Management, 23 :20
Telecasting (See also Advertising)
forecast, 1 :4
Capital Cities Bcstg., 8 :20, 25 :24
Crowell-Collier Pub., 12:18
Famous Players Canadian, 12 :20, 25 :24
Goodwill Stations Inc., 12:20, 19:14
Gross Telecasting, 15:20
Meredith Publishing, 6:19, 7:23, 8:20, 19:24
MetroMedia, 10:22, 14:24, 20:24, 26:10
NAFI Corp., 4:6, 11:20, 19:24
NT&T, 7 :23, 11 :20, 21 :24, 26 :20
Reeves Bcstg. & Development, 14:23, 26:19
RKO General, 14 :24, 17 :7
Rollins Bcstg., 10:22
Storer Bcstg., 1:20, 3:24, 8:20, 12:20, 16:9, 17:23
Taft Bcstg., 5:20, 20:24, 23:19, 24:20
Tele-Broadcasters, 20 :22, 23 :20
Time, 14 :23
Times-Mirror, 14:23, 22:22
Transcontinent TV, 24 :19, 25:24
Wometco, 2 :20, 12 :20, 16 :19, 19 :24, 21 :21
FOREIGN TRADE
American Radio Importers Assn., 13:22, 19:22
exports: U.S. figures, 2:16, 5:17, 7:18, 11:17;
violations, 10 :21
forecast. 1 :17
imports
British, 3:23, 9:18
Canadian, 26 : 1 9
EIA, 12 : 1 3, 22 :20
German, 3:23, 13:20
IBEW boycott, 4:17, 5:15, 9:17, 11:18, 12:13
16:18, 17:20
International Home Furnishings Market. 3 :2I
Italian, 19:22
Japanese, 2:16*17, 3:23, 4:16, 5:17, 6:15
9:17, 10:20, 11:18, 12:13, 13:22. 14 :19*20,
16:16*18, 23:17, 26:17
U.S. figures, 2:16, 5:17, 6:15, 11:17
Japanese securities. 4:19
legislation, 2 :3, 19:17
Philco’s overseas operations, 4:14, 10:23
pricing Senate probe, 6:18
FOREIGN TV
CBS roundup, 13:17
international allocations agreement, 7:8
international TV, 10:7
Intertel, 17:16, 23:9, 24:9, 25:15
investment forecast, 1:7
Latin-American network, 19:18
standards converters, 21 : 12
world TV set count, 17 :5
References to specific countries
Africa, 6:14, 23:6
Argentina, 19 :18, 20 :17, 24 : 1 0
Australia, 5:6, 14:20, 20:17, 22 :8, 24:8
Brazil, 20:17, 21 :14, 22:3, 24:10, 26:12
Cuba, 1 :10, 2 :10, 12 :5, 17 :8&13, 22 :6
Denmark, 5 :5
Ecuador, 22 :24
Formosa, 5 :9
France, 7 :8, 8 :5, 11 :9, 12 :5, 14 :24
Germany, 5:5, 8:5, 10:12, 12:5
Holland, 5 :5
India. 22 :20
Ireland, 24 :8
Israel, 9:18
Italy, 5 :5& 12, 8 :5, 22 :8
Japan, 4:5*11, 5:9, 7:8, 9:17, 16:2, 17:21, 21:13,
25 :15
Laos, 21:10
Latin America, 12:6, 19:18
Malaya, 20 : 14
Mexico. 23 :7
Nicaragua, 2 :18
Peru, 22 :20
Philippines, 5:5, 22:10
Puerto Rico, 22 :6
Russia, 5:6, 12:10, 16:11, 17:16, 25:21
Sudan, 17 :24
Sweden, 4 :5, 15 :4
Uruguay, 22 :20
Virgin Islands, 19:14
Yugoslavia, 8 :5
Britain
Associated-Rediffusion, 10 :4
BBC, guide to, 22 :23
bookselling on TV, 17 :10
British Space Development Co. Ltd., 6 :7
eclipse, sun, 8 :5
E.M.I. Ltd.. 7 :22, 11:19
English Electric, 22 :21
license fee, 24 :8
reading instrument, electronic, 10:21
Thorn Electrical Ind., 23:18
TV ad tax, 18:11
TV writers' school, 15:4
Visnews, 6 :8
Canada
Board of Broadcast Governors
beer & ale rules, 4 :3
CBC disaffiliation sought. 22:13, 25:15, 26:7
CATV, 10:8, 13:17, 16:10
fines, 13:14
pay TV, 10:8, 13:17, 16:10
satellite applications, 7:6, 11:11, 14:15, 24:5
CBC
budget, 21 :10, 24:12
directors Quebec meeting, 5:12
“General Motors Presents”, 22 :5
microwave systems, new, 10:13
NABET pact, 17 :11
news-service employes wage dispute, 9:5
Charge-a-Vision, 4:5
ETV, 5:12, 24:13
imports, 17 :21
licensee fees, 19 : 15
Montreal TV & FM tower, 13 :13
National Community Antenna TV Assn., 8:10
private TV network, 13:12, 16:8, 17:11
Telemeter’s Toronto pay-TV operation, 2:9, 4:4,
10:3, 13:16, 15:4, 22:11
TV-radio code, 7 :6
TV-radio program content, 8:6, 12:11
TV set census, 4:6
TV sales to dealers, 5:18, 7:16, 8:17, 11:18
17 :21, 21 :20, 25 :19
FREQUENCY MODULATION (FM)
educational multiplexing, 5:12
EIA production figures, 2:16, 7:16, 12:16, 15:17
20:21, 25:19
forecast, 1:16
NAB survey, 15:12
plane radio ban, 20 :22
radio sales, 2:15
station totals, 4 :2
INDUSTRIAL TV
ITT slow-scan system, 13:17
Tel-Eye system, 21 :21
3-D system, 17:21
traffic control, N.Y., 17 :24
underwater TV, 21 :5
INSTITUTE OF RADIO ENGINEERS (IRE)
convention, 4:13
JUSTICE DEPARTMENT
forecast, 1:5
Loevinger, Lee, 8:15
LABOR
automation, 6:18, 16:6
electronics ind. employment picture, 7 :19
overtime, small-market stations, 4:11, 11:12,
16:6, 17:8, 19:17
salaries: engineers, 7:19; media buyers, 24 :7
station labor relations, federal regulation, 9:9
MARKET & AUDIENCE RESEARCH
ARB: C-E-I-R merger. 22 :6, 23:9; TV house-
holds, 26 :1
Milwaukee viewers survey, 21 :5
Nielsen
AA ratings, 14 :5, 23 :6
audience competition, 14 :3
Automated Preference Testing purchase, 14 :24
casualty rate, 5:5
casualties’ ratings, 5 :5
daytime audience interests, 8 :6
financial reports, 2 :20, 14 :23, 15 :20
late fringe-time audience, 8 :6
MNA ratings, 26:6
network viewing decline, 17 :7
NMS, 26:11
NTI reports, 1:14
public-service programs, 11:8
reruns analysis, 13:14
‘Television ’61’, 21 :3
viewing figures, 4:7, 10:2, 14:4, 19:7
Pulse: editorials, 22:4; viewing by category, 5:5
rating services: criticism, 6:5, 12:8, 13:3, 18:14,
19:6, 26:4
Rorabaugh, 26:11
Schwerin Research Corp. TV survey, 10:16
Sponsor: casualty rates, 11:5
TvAR: pet owners viewing, 12:8
TvQ: age group program preferences, 3:15
MEDICAL USE OF TV
Council on Med. TV, 2 :12, 8 :10, 16 :7, 17 :24, 20 : 13
scrambled ETV, 14:12, 23:5, 24:8
Walter Reed Med. TV Center, 1:11, 2:9, 5:9
6:11, 17:24
MERCHANDISING, TV RECEIVER & APPLI-
ANCES (See also Color)
business failures, 23:18
calendar TV-radio-phono showings, 13 :20, 14 :21
consumer buying plans surveys, 8:17, 14:20
Electronics Leasing Corp., 5:18
3
MERCHANDISING— (Continued)
FTC complaints: false claims, 1:19, 2:17, 15:19,
22:21; tube labeling, 5:17, 7:20, 10:19&21,
13:20, 14:19, 17:21, 26:18
forecast, 1 : 16
industry leaders forecast, 1:17
Internat. Home Furnishings Market, 2:14, 3:19
junkets, retailers, 23:18
legislation
model year tag, 5:18
NAKUA Chicago convention, 4:16
product misbranding, 2:3
prices: trends, 2 :14, 3:20, 23:16
Ravenswood, 26 :18
sales
appliances, factory sales prediction, 1 : 1 9
EIA figures, retail, 2:16, 7:16, 12:16, 15:17,
20:21, 25:19
forecast, 1:16
low-end market, 26:17
predictions for 1961, 4:16, 7:17
summary, 23 :16
upswing, 21 :17, 22 :15, 25 :15
scrapping, TV sets, 18:15
3-screen TV, 9:18, 11:18
uhf-equipped sets, 8:16
warranties, 1 :15, 3:20, 18:16, 21 :21
Wells TV, 2:19
Woolworth, 16 :16, 21 :21
MILITARY USE OF TV
aircraft carrier closed-circuit hookup, 6:11
Army’s Medical TV unit, 1:11, 2:9, 5:9, 6:11
Pentagon, closed-circuit eolor-TV, 4 :5, 15 :4
MOBILIZATION
Civil Defense, 9:12
Conelrad, 11:11, 16:8, 18:6, 19:16
OCDM, 5 :13, 6:14, 22 :12, 24:13
MUSIC AGENCIES
ASCAP, 10:24, 14:5, 20:11
BMI, 25:2
MCA, 13:24, 18:18
NATIONAL ASSN. OF BROADCASTERS (NAB)
automatic logging, 3 :5
Board meetings, 6:12, 7:1
Collins, LeRoy Pres., 3:3, 5:13, 6.12. 7.1, 9.13,
10-6*8 11:10, 12 :2&9, 13:14, 15:2*13, 17.4,
18:14, 19:14, 20:1,7*10, 22:2, 26 :3&10
convention, 39th, 7:6, 11:11, 14:15, 15:12, 16:8,
17 :8, 18 :7&8, 19 :1&12, 20 :p 1 et seq.
engineering achievement award, t :16, 20.9
Engineering Advisory Committee, 10:15
executive development seminar, 25:12
forecast, 1:4
Hartenbower, E. K., 19:4
Holland House, 10:15 ....
House complaints liaison, 14 :1(>
labor subcommittee, 13:14
McCollough, Clair R. Chmm., 1 :9, 7 :5
membership, 19:4, 25:11
movie censorship for TV, 20:5, 24 :11
publications directory, 23 :3
Radio Board, 15:12, 25:11
Radio Code, 25 :4
Radio Code Review Board, 3 :16, 7 :11, 23 :11
reorganization, 23:13, 25:5
review, 1960, 1 :9
Richards, Robert K., 11:10
state bcstrs. assns. pres. Conf., 5.14, 8.8, a .»
TIO, 7:15, 14:15, 20:10, 24:14
toy industry 10:14, 23:10
TV Board, 20:10
TV Code, 10:15, 25:4, 26:3
TV Code Review Board 7 :11, 14 :13, 26
TV Information Committee, 25:11
Voice of Democracy contest, 2:6, 8:3, 9:9
Wesson Oil. 10:15
NATIONAL BROADCASTING COMPANY (NBC)
affiliates, 7 :10, 19 :1, 20 :10. 21 :13, 26 :5
Brinkley, David, 5:13, 11:5, 26:5
“Carnival Time”, 19:9
“Continental Classroom”, 19 :8
“Dr. Kildare”, 15:14
Eastman Kodak billings, 10:5
foreign interests, 7 :8, 19:18, 23:7
Hope, Bob, 15:7, 21:7, 22:14
Horton, Robert, 22 :9
Huntley, Chet, 11:5
"The Kuklapolitans”. 21 :15
“The Lawless Years”, 22 :9
L.A. hq. purchase, 11:9
“Meet the Press”, 5:12
Moscow May Day coverage, 20 :14
NBC News, 12:6, 19:6, 23:6, 25:15
newsfilm, wire-syndicated, 6:7, 20:5
“The Outlaws”, 18:13
Paar, Jack, 11:5, 12:7, 26:12
Partieipating-Programs Unit, 15:8
personnel cutbacks, 7:10, 14:14. 16:8
phila. Ch. 3, Philco protest, 14:2, 15:5, 16 :a
“Piracy in the Caribbean”, 5:6
programming
color, 10:5, 19:6, 21:15, 25:18
most popular shows poll, 12 :7
movie specials, 8:4, 9:6, 19:8
public service, 17 :12, 18 : 1 0
schedule, 9:5, 11:2, 14:6, 15:7
“Project 20”, 18:10
Purex women’s specials, 21 :15
review, year-end, 3 :5, 6 :12
Sarnoff, R. W. Chmn., 6:4
Shore, Dinah, 8 :6
“Some Like It Hot”, 14 :8
station break, 24:1
“station-swap” plans, 2:13, 8:14, 17:4, 18:6
trademark, 10 :6
‘TV & Modern Mktg.’. 14 :3
“The U-2 Affair”, 4 :11
“Wagon Train’’, 8:12
“Wells Fargo”, 9:7, 21 :15
“Whispering Smith”, 22:11
NETWORKING FACILITIES
duct transmission, 4 :13
microwave predictions, 2:18
optical maser, 6 :7
relay hop, longest, 22 :6
NEW STATIONS ON AIR
forecast, 1 :5
Beaumont, Tex., KBMT, 25:12
Douglas, Ariz., KCDA, 10:12
El Paso, Tex., XEPM-TV, 12:11
Hot Springs, Ark., KFOY-TV, 6:12
Idaho Falls, Ida., KIFI-TV, 4:6
Kansas City, Mo., KCSD-TV, 13:13
Phoenix, Ariz., KAET, 5:14
Portland, Ore., KOAP-TV, 5:14
Puerto Rico
Mayaguez, WIPM-TV, 12:11
Canada
Banff, Alta., CHCB-TV, 13:13
Fox River, Que., CHSM-TV, 8 :8
Halifax, N.S., CJCH-TV, 3:17
Harrison Brook, Que., CKCD-TV, 15:13
Keremeos, B.C., CHBC-TV-6, 9:9
Lumby, B.C., CHBC-TV-5, 6:12
Montreal, Que., CFCF-TV, 4:6: CFTM-TV, 7:5
Ottawa, Ont., CJOH-TV, 11:10
Pivot, Alta., CHAT-TV-1, 23:12
Salmon Arm, B.C.. CHBC-TV-4, 25:12
Sturgeon Falls, Ont., CBFST, 11 : 1 0
Toronto, Ont., CFTO-TV, 1:10
Stations off Air
Cadillac, Mich., WWTV (temp.), 5:14, 7:4
Pocatello, Ida., KTI.E, 4:6, 5:14
NEWSPAPERS
ad content, 13 :9
AP membership, 14:6
circulation, 12:8, 20:15
discounts, 8:11
Goodson-Todman, 25 :12
TV ownership, 19:15
PATENTS (See also Antitrust)
Senate hearings, 15:19, 17 : 1 7
PAY TV
admen’s views, 17 :24
Charge-a-Vision, 4:5
criticism, 15:3
forecast, 1 :7
H&B American, 26 :9
legislation, 2 :3, 5 :9
NCTA convention, 26:2
NTA, 14:9, 15:3, 22:11
protests, 2 :9, 4 :5, 7 :24, 10 :7, 13 :6
Teleglobe Pay-TV System Inc., 16:9, 23:9
Telemeter: (see also Canada) ; 5:3, 10:3, 14:12,
22 :11, 26 :9
TelePi ompTer’s Key TV system, 5 :3, 26 :9
West Coast group, 26:9
Zenith-RKO Hartford test, 1:10, 4:2, 9:1, 14:12,
19:4
PHONOGRAPHS
EIA figures, 1:18, 4:18, 8:16, 14:22, 16:18,
21:22, 25:19
forecast, 1 :16
Institute of Hi-Fi Mfrs., 16:18
Westrex groove tape system, 13:21
POLITICS
Daly, Lar, 12:6
equal-time, 2:4, 5:8, 6:2, 8:9, 9:11, 10:11,
11 :4&12, 12 :4, 13 : 1 5 . 14 :4&12. 15 :6, 23:7
“Ev & Charlie Show”, 13:15, 16:11
legislation : govt, funds for Presidential cam-
paigns, 3:16, 6:13, 13:15, 16:6, 20:12
newsmen’s bias, 16:11
Nixon-Kennedy debates, 3:14, 6:6, 17:12*17
PR Dept, recommended, 13:16
Pres. Kennedy, admen rate, 21 :12
Republican Presidential campaign, 4:11
Section 315, 2:3, 5:8, 6:2, 10:11, 11:13,
24:13,25 :7 , „
‘Survey of Political Bcstg.’, FOC study, 16:6
22:3,
PRODUCTION, TV-RADIO-PHONO
EIA figures, 2:16, 3:19, 7:16. 12:16, 15:17,
20:21, 25:19
flat-screen TV, 13 :19
forecast, 1:16
Hoffman quits TV, 7 :20, 14 : 18
innovations, 1:15, 2:14
Japanese, 4 :17
plant vacation shutdowns. 26:17
remote control, 3 :23
17-in. revival, 10:18
technological advances, 13:5
TelePrompTer’s communication-wall system, 4 :16
transistor TV, 10:18
uhf-equipped sets, 8:16
PROGRAMS & PRODUCTION (See also individ-
ual networks)
broadcasters briefings, 15:13
Canon 35, 17 :13
cartoons, 21 :15
casualties, 3:15, 4:8, 5:5, 8:12, 11:5, 12:9,
17:14, 20:16, 21 :15, 26:8
censorship, 5:5, 8:5, 9:12, 10:16, 13:12, 20:5,
23:8
children’s news shows, 22:4
Civil War series, 14 :8, 21 : 1 3
clergymen’s favorites, 24 :9
Congressional hearings, 19:8
cost survey, 2 :10
court coverage, 23 :8
criticism, 3:15, 6:13. 7:15, 8:5&9, 9:11, 13:12*
13, 14:16, 20:16, 21 :7, 22:5&10. 24 :9
eclipse, sun, 8:5
editorials. 8:6, 10:7, 12:7, 22:4, 25:11, 26:8
Eichmann trial, 8:5, 12:11, 18:9
Festivals : Monaco, 5 :6 ; Montreux, 5 :6, 8 :7,
13:7, 20:14, 23:8
forecast, 1 :4&5
freedom of access, 11 :4
govt, control, 17:16
immunity for reporters, 19:9, 24:9
Inauguration, 2 :8, 4 :7, 5 :5
judges on TV, 22:4
jury deliberation re-enactment show, 13:13, 14:8,
15:6, 18:10, 19:8
legislatures coverage, 3:14&15, 8:6, 11 :13, 23:12
live TV, 19 :9, 22 :13
man-in-space shot, 8:5, 14:8, 18:9, 19:7, 20:9*
14, 21 :10
network, fourth, 26 :5
network nighttime fall schedules, 11:2, 14:6,
15:7, 17:13, 19:7, 24:9
new shows ratings, 14:5, 15:7
newscasts, 9:12
newsfilm by wire, 20 :5
plagiarism case, 5:11
“Play of the Week”. 2:10, 6:6, 8:5, 25:13
“PM East & PM West”, 15:6, 17 :15, 23:9. 26:12
predictions, producers. 23:3
"public interest” definitions, 2:5
public service
Collins, LeRoy, NAB Pres., 12:2
cost, 17 :11
Intertel, 17:16, 23:9, 24 :9, 25:15
local, 1:9, 2:10, 5:10, 7:6, 8:9, 9:8, 16:2,
17:13, 18:9, 19:9, 23:8, 24:5*8, 26:8
network, 13:3, 17:11, 25:12
rates, 2:10
Westinghouse Pittsburgh Conf., 16:2&13, 17 :8
Wolper, David, 17 :12
quiz shows, 13:12, 24:14, 25 :13
Russian spaceman, 16:11, 17:16
60-min. shows, 3:8, 6:8, 19:13
slander conspiracy case, 2:10, 6:7
specials, 7:15, 13:12, 23 :9
sponsor interference, 21:11
Storer Best. Standards Dept. 14:15
Susskind, David, 8 :5
Truman series, 24 :9
UN coverage, 8:4, 15:12
Vienna & Paris coverage, 22:13
violence, 4:7, 6:6, 11:13, 12:2, 13:15, 14:9, 15:10,
17:14, 18:6, 20:16, 23:3, 24:2, 25:7, 26:3
Wagner, Robert Mayor, 24:9
Westerns, 23:4
White House “fireside chats”, 11:4, 12:7
White House news confs. coverage, 1:2, 3:15,
5:2*6, 6:11, 7:4, 8:4*6, 12:7, 17:12, 18:9
Awards
Albert Lasker Medical Journalism. 19:18
All-American ( ‘Radio Daily') , 9:12
Communications & Public Interest Conf., 6 :7
criticism, 5 :6
Du Pont TV-radio, 13:18
Edison Foundation mass media, 13:18
Emmy. 7 :13, 12 :10, 21 :15. 22 :5, 25 :13
Freedoms Foundation, 9:13
George Polk Memorial, 13:18
National Brotherhood. 9:13
National Cartoonists Society, 18:13
National Religious Publicity Council, 17 :13
Ohio State, 11:13
Oscar, 17:12
Peabody, 17:13
RTES Gold Medal, 10:16
‘Saturday Review’, 17 :13
‘TV Guide’, 25:13
PUBLICATIONS
magazines, 8:11*12, 13:9, 17:9, 19:11, 20:15
25 :9, 26:11
‘Newsweek’ control, 11 :11
Stauffer Publications Inc., 7 :6
'Television Factbook’, 2 :2, 25 :6
RECORDS, DISC
Capitol Records, 1:18, 16:20
Columbia Records, 20 : 20
counterfeiting, 19:21
Decea Records, 12:20, 18:19, 21:24
4
payola, 21 : 1 6
Roulette Records, 22 :23
sales, 23 : 19
stereo compatibility, 25 :20
■SALES, TV STATIONS
ji Communications Capital Corp., 7 :6
forecast, 1 :4
Bellingham, Wash., KVOS-TV, 14:15
Buffalo, N.Y., WKBW-TV, 1 :9, 22:5
Butte. Mont., KXLF-TV, 4:1U
Charleston, S.C., WCIV (CP), 5:13
Dayton, O., WONE-TV (CP). 14:15. 24:5
Enid-Oklahoma City, Okla.. KOCO-TV, 23:13
Ft. Pierce, Fla.. WTVI, 22:6
Fresno, Cal., KJEO, 10:13. 21:9
Grand Island, Neb., KGIN-TV (CP), 7:8
Green Bay, Wis., WFRV, 2:6
Greenville, N.C., WNCT, 15:13
Helena. Mont., KXLJ-TV, 4:10
Huntington, W. Va., WSAZ-TV, 6:12, 14:15
Kansas City, Mo., KMBC-TV, 6:12
New Britain, Conn., WHNB-TV, 8:15, 26:10
New York, N.Y.. WNTA-TV, 8:8. 9:8, 10:13,
11:8, 13:14, 14:2*8, 17:7, 18:14, 19:15, 21:9
Omaha, Neb., KMTV, 9:9
Portsmouth, Va., WAVY-TV, 16:9
Rochester, N.Y.. WROC-TV, 5:14. 7:5, 12:11
Salisbury. Md„ WBOC-TV. 17 :7
San Diego, Cal., KFSD-TV, 4:6
Sedalia. Mo., KMOS-TV, 6:12
Weston, W. Va., WJPB-TV, 24:5
Yakima, Wash., KNDO, 6:12
Youngstown, O., WKST-TV, 16:5
Yuma, Ariz., K1VA, 6:12
Canada
Vancouver, B.C., CHAN-TV, 10 :13
SECURITIES & EXCHANGE COMMISSION
(SEC)
officers & directors stock transaction, 4 :20, 7 :22,
12:19,17:22, 20:23,25:23
Skiatron Electronics & TV, 4:19, 18:19
stock registraiton requests by firms not listed
elsewhere, 2:19, 4:19, 7:22, 10:22&23, 14:23,
15:20, 18:19, 22:21, 24:19
violations, 18:20, 19:14, 23:13
SEMICONDUCTORS
molecular electronics, 26:15
sales, forecast, 2:17
transistors: EIA factory figures, 1:18, 6:16, 9:17,
18:15, 21 :22, 26:17
SOCIOLOGICAL EFFECTS
I Campbell-Ewald’s study, 18:9
[ children, 16:10
SPACE COMMUNICATIONS
allocations study, 2 :4
AT&T, 5:6, 13:7, 14:24, 17:24, 21 :7, 25:2
Congressional inquiry, 13:15, 18:7, 19:17. 21:7
FCC hearings, 19 :16, 22:12, 23:7
frequency allocation treaty, 21 :9
GE, 18:6, 19:16, 23:7
ITT, 4 :13
interstellar TV. 13 :7
NASA, 6:7&14, 21 :7
ownership, private, 1:11. 10:15, 14:24
RCA. 13:7, 21 :12
rocket camera, 7 :24
WBC, 16:5, 19:16
| SPORTS (See also Subscription TV)
“ABC’s World of Sports”, 15 :6
baseball, 8 :6
bowling, 24 : 14
boxing, 1:11,5 :9, 6 :9, 11 :14, 14 :16, 23 :4
football, 15:6, 17:11, 18:9, 19:6
horse-racing, 5 :8
legislation, 2:3, 5:8, 14:16, 20:12, 23:4
wrestling, 19 :8
STEREOPHONIC RADIO & TV
FM
applications, 22 :5
EIA campaign, 21 :20, 22:16
patents, 19 :19
receivers & adapters, 17:18, 18:16, 19:20,
20 :19, 21 :17, 22 :17. 23 :1, 25 :18
standards, 1:15, 5:18, 7:18, 9:15, 14:19, 16:5,
17:1, 19 :2&19, 25:21
station equipment, 18:4, 20:3&19
station poll, 19 :2
stations on air, 23:1, 24:18, 25:1S&21, 26:16
table models, 25:18
Kahn AM system, 24 :5
TAPE RECORDING, AUDIO
cartridges, 1 :9, 18 :17, 21 :20
Eastman Kodak, 8:17
forecast, 1:17
four channel, 17 :21
Westrex groove tape system, 13:21
TAPE RECORDINGS, VIDEO (See also Ampex
| Corp. and RCA)
NAB convention, 19:5, 20 :4&1 1
National Video Tape Productions Inc., 1:12
NBC TeleSales, 10:3
Sony recorder, 13:7
transistorized video-tape recorder, 6 :7
VHF Inc., 23:14
Videotape Center, 1:12
Videotape Productions, 6:9, 11:9, 18:13, 23:14
TAXES
excise
communications, 5:14, 6:11, 10:8
ham radio receivers, 11:18
TV-radio commercials, local, 3:17, 6:15
TV-radio-phono rules, 1:18
income, 9:11, 16:13, 23:14
legislation, 2 :3
sales, 7 :12
TUBES, TV PICTURE (See also individual mfrs.
and Color)
color, 11:16, 13:19
Internat. Home Furnishings Market, 2:14, 3:20
RCA's dark heater, 10 :20
sales: factory, EIA figures, 2:16, 7:19, 12:16,
16 : 18, 21 :22, 25 :19 ; forecast, 2 :17
shields. 2:14, 3:20, 5 :15, 7:20, 10:17, 11:18,
13:22, 16:16, 25:17, 26:16
UHF (Ultra High Frequency) (see also allocations)
CP-holder FCC hearings, 12 :4
FCC N.Y. project, 1:8, 10:11, 13:6, 14:11, 16:4,
17 :6, 20 :10, 22 :12, 25 :20
ownership by vhf in same city, 12 :5
production & sales, 8:16
shift to all-uhf, 1 :9
tuner research, FCC, 15:16
UNIONS & GUILDS
AFL Film Council: runaway production, 3:8,
7:13
AFM : foreign recordings, 13:16; WWL-TV
complaint, 18:6, 20:11
AFTRA : Pension & Welfare Fund, 25:13: strike,
KXTV Sacramento, 11:11, 18:14
AGVA : “National Week”, 4:11, 5:9, 25:13, 26:14
ADLER ELECTRONICS INC.
1 :10, 8 :10, 9 :19, 10 :22, 18 :20, 19 :24, 23 :18
ADMIRAL CORP.
Canadian Admiral, 20 :24
dealer convention, 7 :20
financial reports, 14:23, 16:19. 20:22
hotel equipment, 22 :21
models, new, 12:15&16, 13:22, 19:22
NARDA Chicago convention, 4:16
1962 line, 21 :18, 22:19
radios, 16 :19
TV sets. 7 :20
ALLIED RADIO, 12:20, 26:20
AMERICAN BOSCH ARMA, 11:20, 14:21,
18 :18&19
AMERICAN ELECTRONIC LABS, 4 :20, 24:19
AMERICAN ELECTRONICS, 5:19, 17:23, 18:18,
20:24, 21:21, 25:21
AT&T, 3:24, 5 :6, 9:20, 13 :7, 14:24, 16:20, 17 :24,
21 :9&24, 24 :19, 25 :2
AMPEX CORP.
Ampex Audio-Prof. Products Co. merger, 6 :18
Ampex Video Products Co., 8 :7
financial reports, 6:20, 11:20, 13:24, 25:22424
models, new, 5:18
Oscar Class II Award, 15 :7
tape recorders, 11 :14, 12 :12
AMPHENOL-BORG ELECTRONICS CORP.
5 :19, 8 :20, 9 :16, 14 :21&22, 20 :24, 22 :23
ANDREA RADIO CORP., 10 :22, 17 :21, 22 :22
ARVIN INDUSTRIES INC., 5:18, 8:20. 18:18
AUDIO DEVICES, 16:20, 18:19
AVCO CORP., 5:20, 13:24, 18:19
AVNET ELECTRONICS, 1:20, 8:20, 12:18. 20:22,
21:24
BECKMAN INSTRUMENTS
2:17, 4:20, 5:20, 9:19, 18:18
BELOCK INSTRUMENT, 8:20, 19:20
BENDIX RADIO DIV„ BENDIX CORP.
1:20, 8:20, 10:22, 21:24
CLAROSTAT MFG„ 16:20, 20:24
CLEVITE CORP., 11 :20, 19 :24, 24 :19
COHU ELECTRONICS, 15:20, 18:18, 19:24
COLLINS RADIO, 3 :24, 13 :24, 22 :19, 26 :20
CBS INC., 7 :14&23, 9 :1S, 17 :10, 20 :24, 23 :18
CONRAC INC., 6:16, 9:19, 10:19&22, 17:22
CONSOLIDATED ELECTRONICS IND„ 9:16,
23:19, 25:24
Associated Actors & Artistes of America, 18:13
DGA : contract, networks, 4:11, 16:8, 17:13,
18 :8, 19 :6, 23 :6 ; residuals, 10 :3
IATSE: ATFP & AMPP contracts, 3:8, 4:8,
5:10, 6:8; CBS walkout, 15:8; IBEW juris-
dictional dispute, 3 :7
IBEW: electronics import boycott, 4:17, 5:15,
9:17, 11:18, 12:13, 16:18, 17:20: network con-
tract, 6:11, 7:10; picket, WOGA Chattanooga
sponsors, 4 :6
Inter-American Entertainment Workers Federa-
tion, 17:13, 22:9
NABET: contracts: KYW-TV Cleveland, 7:6,
network, 6:11; strike, KXTV Sacramento,
11 : 1 1 , 18 :14, 23 :13 ; WWTV Cadillac, 23 :13
SAG
contract negotiations : AMG, 1 :12 ; MCA, 1 :12 ;
movies, non-theatrical industrial & educa-
tional, 5:11. 8:13; TV commercials, 3:13,
4:8, 6:5, 18:12
dues raise, 7:12, 11:8
residuals, 7:12, 8:13, 10:3, 24:10
SEG. membership meeting, 15:10, 21:14
TV Producers Guild, 23:14
WGA
British writer guild affiliation, 2:11
election, 11 :8
residuals. 10:3, 14:10, 24:10
strike: Nelson, Ozzie, 5:10, 6:8
Tors, Ivan, fined, 21:14
TV-radio writers awards, 7:13
“TV on Trial” panel, 22:8, 23:15
VOICE OF AMERICA
Murrow, Edward R. Dir., 6:3, 7:14, 12:2, 13:4,
22:3, 25:14
radio station, roving, 5:9
USIA: budget, 4:10, 23:4, 26:14 ; cabinet
status, 7:14; criticism, 3:16; foreign TV
report, 17:16; TV film distribution abroad,
16 : 13
CORNING GLASS, 2:14, 3:20, 4:16, 6:19&20,
10:17, 11:18, 13:22, 16:18, 17:20&23. 21 :21. 25:17
CROSBY-TELETRONICS INC.
6:16, 7 :18&23, 10:22, 14:19, 26:18
DALTO ELECTRONICS, 4:12&16
DAYSTROM CORP., 5:20, 22:21, 24:20
DELMONICO INTERNATIONAL
3:23, 6:17, 9:18, 14:18*20
DOMINION ELECTROHOME INDUSTRIES LTD.
2:15, 7:20, 10:22
DYNAMICS CORP. OF AMERICA, 14:23, 17:21
18:18, 20:24
EASTMAN KODAK, 8:17, 10:5, 21:16
EITEL-McCULLOUGH, 18:18, 20:24
ELECTRONIC ASSISTANCE CORP., 4:20, 13:24
ELECTRONIC ASSOCIATES, 11 :19*20, 20:24
24:19*20
ELECTRONICS CORP. OF AMERICA, 11:20,
23:19
ELECTRONICS SPECIALTY CO„ 1:20, 5:19
11:19, 14:21, 17:23
ELECTRO-VOICE, 5 :20, 24 :20, 26 :20
EMERSON RADIO & PHONOGRAPH CORP.
Argentina subsidiary, 12:17
Du Mont Emerson Corp., 10 :21
Du Mont line, 2:17, 19:20, 25:20
Emertron Inc., 5:17, 24:19
financial reports, 2:19, 5:20, 13:24, 22:22
Fleetwood Corp., Montreal, 13:22
forecast for 1961, 8:18
Granco Products control, 8:19
Israel production, 9:18
1962 line. 25 :20
Peru licensee, 22 :20
price-cuts, 11:18
speaker system, 25 :20
Telectro Industries merger, 11:19, 17:20
Uruguay licensee, 22 :20
ERIE RESISTOR, 9:18, 13:24, 16:20, 20:24, 21:24
FAIRCHILD CAMERA & INSTRUMENT CORP.
cable production plant purchase, 4:19
Curtis Labs & Circle Weld purchase, 20:22, 21 :21
Du Mont Labs, 11:18, 26:18
financial reports, 12:20, 18:18, 24:19
International Div., 16:17
Waste King Corp. purchase, 9:16
FEDERAL PACIFIC ELECTRIC, 10:22, 21:24
FOTO-VIDEO ELECTRONICS, 20:4, 21:24
GABRIEL CO., 8:20, 18:18
MANUFACTURERS AND MERCHANDISERS
5
GENERAL BRONZE, 13:24, 19:24
GENERAL DYNAMICS, 6:16, 7:20. 13:24, 1G:17,
17:21, 20:24
GENERAL ELECTRIC
Auburn, N.Y., plant, 23:19
Canadian GE, 11:20
color, 9:16, 13:19, 16:15
Communication Products Dept. Dallas office,
18:16
Communications Satellites Inc., 18 :6
Compactions, 12:16, 13:22
distribution system, 10:19
financial reports, 6:20, 12:19, 17 :22
imports, 6:17
1UE propaganda campaign, 12:17
Lynchburg, Va. plant, 2:17
models, new, 2:17, 13:22
NLRB charges, 9:18
New Concord, O., center, 22:17
1962 line, 23:17, 25:20
Phoenix. Ariz. plant, 5:18
Pittsfield, Mass, plant. 17 :21
price-fixing case, 7:18, 10:19, 12:18, 13:6,
14 :1&20, 15 :18, 25 :21
rectifiers, selenium, 6:16
science kits, 7 :19
station equipment shipments, 17 :6
stylus diamonds, 19:20
Sunnyvale, Cal. lab, 2 :17
TV monitors, 10:15
TV sets: 19-in. portable, 1:15; Id TV-base sale,
10 :20 : shields. 7 :20
Valley Forge, Pa. center, 12 :17
water cooler, 14 :22
GENERAL INSTRUMENT CORP.
financial reports. 3 :24, 22:22
Hicksville, N.Y. plant, 2:17
nuvistor uhf tuner, 10 :20
Pyramid Electric acquisition, 12:15, 20:22, 21 :21
GENERAL PRECISION EQUIPMENT CORP.
financial reports, 7:23, 8:20, 15:20, 18:18
Martin Co. suit, 9 : 1 9
SEC registration, 14 :24, 18 :20
GENERAL TELEPHONE & ELECTRONICS
financial reports, 9:20, 13:19, 16:19, 17:23
GLOBE-UNION, 9:20, 18:18
GRANCO PRODUCTS, 2:15, 11:18, 12:15, 25:18
HALLICR AFTERS, 1:20, 12:20, 16:19, 18:20,
22:22, 24:19, 25:24, 26:20
HARMAN-KARDON, 3:21, 5:18, 7:19, 10:19
HAZELTINE ELECTRONICS CORP., 2:20, 12:20
HEROLD RADIO & ELECTRONICS, 5:18, 20:22
HEWLETT-PACKARD, 6:20. 7:23, 9:20, 13:24,
14:21, 17:21, 22:22, 23:19, 24:19
HOFFMAN ELECTRONICS CORP.
commercial-products div., 12:15
financial reports, 7 :23, 15 :20, 18 :18, 20 :22, 26 :19
international trade dept., 5:18
quits TV & hi-fi business, 7 :20. 14:18
INDIANA GENERAL, 9:20, 18 :18, 19:24, 24 :18
INTERNATIONAL RECTIFIER, 8:20, 12:19,
19 :24, 25 :21&23
INTERNATIONAL RESISTANCE CO.
2 :19, 4 :18, 6 :1G, 8 :20, 10 :21, 12 :17, 19 :24
ITT, 4 :13,18&19. 7 :19, 12 :16, 13 :17&24, 15 :19,
17:21, 20:24, 21:21
JERROLD ELECTRONICS CORP.
annual report, 5:19
CATV equipment 4 :5, 24 :7
CATV systems, 2:9, 4:5, 13:17
financial report, 24:20
Harman Kardon purchase, 10:19
Huntingdon Valley, Pa. lab, 5:18
LAFAYETTE RADIO ELECTRONICS CORP.
6 :18, 7 :23, 9 :19, 12 :18&20, 22 :22
LING-TEMCO ELECTRONICS, 4:19, 5:19, 6 :16&
18. 9:16, 10:19, 13:24, 14:21, 21:24, 23:19, 24:18
LITTON INDUSTRIES, 10:22, 11:18, 12:17, 16:19,
23 :20
LORAL ELECTRONICS, 4:20, 5:19 9:16, 13:21,
14 :21, 15 :17, 18:16, 23 :19, 24 :18
MAGNAVOX CO.
dealer franchises, 7 :19
financial reports, 3:24, 7:24, 14 :23, 15:20, 1G:19,
18:18
Greenville, Tenn. plant, 5:18
Jefferson City, Tenn. plant walkout, 9:18, 14:22
models, new, 3 :22
1962 line, 23:17
organ, electric, 12 :17
Paducah, Ky. plant, 2:15
stock, 17:22, 19:23
tape recorder, 24 :17
warranty, labor — parts, 21 :21
MAJESTIC INTERNATIONAL, 3:23, 24:17
P. R. MALLORY & CO., 6:20, 15:19, 17:23, 23:19
MICROWAVE ASSOCIATES, 14:23, 19:24, 21:24
MINNEAPOLIS-HONEY' WELL, 6 :20, 17 :23
MINNESOTA MINING & MFG., 8:19, 9:16, 18:17,
20:24, 21:20
MOTOROLA INC.
antennas, auto, 5:18
Canadian nifg. & mktg., 10:20
color, 9 :16
debentures, 14 :24, 18 :20
financial reports, 12:20, 19:23
imports, 6:17
Lowry Electronics Inc., 11 :17
models, new, 2:17, 3:22
Phoenix, Ariz. plant, 22 :17
radios, 15:17
traffic control test, 17 :24
MUNTZ TV INC., 2:17, 3:24, 14:22*23, 26:19
MUTER CO., 6:18, 14:23, 17:21*23
NATIONAL CO. INC., 2:19, 13:24
NATIONAL UNION, 14:23, 20:24, 24:17
NATIONAL VIDEO, 5 :18, 16 :16, 24 :19
NEWARK ELECTRONICS, 1:20, 14:23
OAK MFG. CO., 9:20, 10:19, 13:21, 14:23, 19:20,
21:24, 24:20, 25:23
OLYMPIC RADIO & TYr DIV., SIEGLER CORP.
1 :18, 6:17, 17:21, 26:18
PACIFIC INDUSTRIES, 3:24, 12:20, 26:20
PACIFIC MERCURY ELECTRONICS, 4:19, 16:20
PACKARD-BELL ELECTRONICS CORP.
expansion eastward, 9:15, 14:21
financial reports, 5 :20, 14:23, 18:18
lockout of employes, 11 :19
models, new, 5:18, 18:17
1962 line, 24 :17, 25 :19
wall TV, 24:17
PERKIN-ELMER, 8:20, 23:20
PHILCO CORP.
Air Force contract, 22:19
Bendix Home Appliance, France, 2:15
Colombia licensee, 5:18
color, 9:16, 24:15
financial reports, 10:23, 15:18, 21:23
foreign market operations, 4:14, 10:23
Fort Washington. Pa. hq., 18:17
models, new, 2:17, 17 :20
1962 line, 23 :17, 24:15, 25:19
Phila. Ch. 3 protest. 14:2, 15:5, 16:5
receiving tube production, 23:18, 26:19
TV sets: ETV, 24:17; Predicta, 15:18; warranty,
parts & labor, 1 :15
Washington exhibit, 21 :21
PHILIPS LAMP WORKS, 19:24, 23:20
POLARAD ELECTRONICS, 8:20, 18:16, 26:17
RCA
AFTE contract, 25:18
airborne TV system, 13 :7
beverage-inspection equip, sale. 13:21
Burns, John L. Pres., 24:18
circuitry, electronic, 7 :20
color, 2:15, 4:19, 9:16, 11:16, 13:22
dark heater, 10 :20
dealer scholarships, 17 :20
fellowships, 10 :21
financial reports, 10:24, 19:21, 23:19
future products, 20:21
imports, 11:16
1UE contract, 24:18
microwave, longest, 22 :6
models, new, 9:18, 12:15
N.Y. uhf project transmitter contract, 10:11
1962 line, 21 :18, 22:15
nuvistors, 7:18, 12:16
Palm Beach, Fla., data-processing center, 22:18
Princeton, N.J. center, 9:17, 12:17
promissory notes, 7 :24
radios, 9 : 18, 19 :22
RCA Sales Corp., 7 :20
reorganization, 11:15
seagoing TV system, 6:11
tape recorders, 1:9, 10:15, 11:14, 21:16; ship-
ments, 11:11
translator equip., 4 :5
TV distribution system, 1:11
TV sets
color-TV test instrument, 7 :20
DC-restoration circuit, 3 :22
portables, 14:19
sales forecast, 9:18
vhf transmitter, 14:15
RAY'THEON MFG. CO., 5:20, 6:16, 7:21, 1G:20,
18:16, 22:20
HOWARD W. SAMS & CO., 4:20. G:18. 18:17*18,
21 :19, 24 :18
SANGAMO ELECTRIC, 11 :20, 19:24
SEEBURG CORP., 5:20, 11:20
SIEGLER CORP., 6:16, 8:20, 18:18
SONOTONE, 5:19, 9:16, 13:24, 20:24 1
SONY CORP., 6 :7, 9 :19, 13 :7, 18 :17, 19 :23, 24 :19
SPEER CARBON CO., 4:18, 11:20, 19:24
SPRAGUE ELECTRIC, 1:19, 6:18, 9:17, 13:24
STANDARD KOLLSMAN INDUSTRIES
Bedford Blanket merger, 1 :20
Casco Products, 12:15, 18:16
financial reports, 10:22, 18:18, 24:19
stock split, 25 :24
warranties, 5 :17
STEWART-WARNER, 12:20, 18:18
STROMBERG-CARLSON, 7:18, 16:17, 17:21
SYLVANIA ELECTRIC PRODUCTS CO.
color. 9:16, 10:17
Houtzdale, Pa. plant, 22 :21
imports, 6 :17
inventory protection, 23:19
1UE contract, 7 :20
Mill Hall, Pa. plant, 5:18
models, new, 10:21, 18:17
19G2 line, 22 :15
phosphor, 25 :21
picture-tube exports, 10 :20
Purolator promotion, 4:18
radio warranty, 18:16
Syivania Electro-Specialties, 13 :20
TV sets: color, 6:18: new models, 2:17
Warren, Pa. plant, 22:17
SYMPHONIC ELECTRONIC, 3:22, 4:19, 6:19
19 :24, 22 :19&23, 23 :18, 24 :17, 25 :18
TECHNICOLOR, 8:20, 19:24
TELECTRO INDUSTRIES, 11:19, 12:20, 13:21,
14:24, 22:22
TELEPROMPTER CORP.
CATV systems, 7:24, 10:8, 24:7
communication-wall system, 4:16
education aids, 20:18
financial reports, 17 :23, 20 :24
Key TV system, 5 :3
Patterson- Johansson fight, 1:11, 5:9, 6:9, 11:14
production-services div., 8 :10
TEXAS INSTRUMENTS. 4 :18, 10:22, 11:20, 17:27. -i
22:19, 25:21
TEXTRON ELECTRONICS, 10:22, 18:16, 20:22,
21 :24
THOMPSON RAMO WOOLDRIDGE
financial reports, 9:20, 18:18
Pacific Semiconductors, 7:19, 8:20, 10:23
Radio Condenser Co. purchase, 1:19, 10:23. 19:20
SEC registration, 12 :20, 23 :20
Space Technology Labs, 2:17, 10:23
TRANSITRON ELECTRONIC, 5:20, 6:19, 7:23,
16:17, 22:22
TUNG-SOL ELECTRIC, 9:20, 18:19
VARIAN ASSOCIATES, 6:20, 12:18, 18:20, 19:24
VICTOREEN INSTRUMENTS CO., 12:18, 13:24
WEBCOR, INC., 1:18, 3:24, 7:21, 8:19, 14:23
WELLS-GARDNER ELECTRONICS, 12:16, 15:20,
16:17, 19:23
WESTINGHOUSE ELECTRIC CORP.
bottled-water cooler, 13 :21
color, 9 :16
financial reports, 5:20, 10:21, 18:19
generator, thermoelectric, 4:13
home appliance & equip, contract, 7 :20
kitchen ranges, electric, 9:18
models, new, 3 :22
molecular electronics, 26:15
price-fixing case, 14 :1&20, 15 :18, 21 :24
sales, 2 :20
scholarships, 25 :21
Science Talent Research, 10:21
SEC registration, 10:24
Teletronic Systems purchase, 4:19
TV sets: production, 26:19: warranties, 1:17
WILCOX-GAY', 17:23, 26:19
ZENITH RADIO CORP.
ad campaign, 17 :21
color TV, 9 :2&14, 11 :16
EIA, quits, 22 :17
financial reports, 6:19, 11:20, 18:19
hearing aid, 12:15
imports, 6 : 17
models, new, 12:15
1962 line, 24:17, 25:19*20
pay TV, 1 :10, 4 :2, 9:1, 14 :12, 19 :4
radios, 6:18
Rauland, 22 :21
TV-stereo line. 1 :15
6
taci
iw 31
WEEKLY
Television Digest
JANUARY 2, 1961
© 1961 TRIANGLE PUBLICATIONS, INC.
' /,
—
LjI
: VOL. 17: No. 1
ch
The authoritative service for executives in all branches of the television arts & industries
FORECAST 1961: Our own predictions for the new year in telecasting (p. 3).
Another record, competitive year for home electronics (p. 16).
SUMMARY-INDEX OF WEEK'S NEWS
FCC
REGULATING THE REGULATORS should be super-oversight func-
tion of White House, James M. Landis tells President-elect in
report castigating FCC (pp. 1, 7 & 8).
LEE WANTS GRANT— OF UHF. He continues his push for all-uhf
shift, decrying vhf squeeze-ins, saying that all-channel-receiver
legislation isn't enough (p. 9).
Programming
LIVE WHITE HOUSE TV ASSURED by President-elect Kennedy's
press secy. Pierre Salinger. He opens all Kennedy news confer-
encs to instantaneous broadcasts (p. 2).
Film <£ Tape
SYNDICATION FIELD IS AMBIVALENT; producers are gloomy
and salesmen are optimistic (pp. 6 & 11).
RECORD NUMBER OF HOUR PILOTS in production. Hollywood
film-makers turning out 35 or more for next season (p. 11).
Auxiliary Services
HARTFORD PAY-TV GO- AROUND provided again in replies by
parties to each other's briefs on proposed test okayed by Broad-
cast Bureau. No new issues raised (p. 10).
ADLER'S FIRST VHF TRANSLATOR offered at $2,100— with orders
on hand from 20 regular stations seeking extended coverage,
100 inquiries (p. 10).
AXE SWINGS ON MEDICAL TV at Army's Walter Reed Center,
where 38 staffers get 30-day notices, but million-dollar unit's
civilian chief won't say die (p. 1 1 ).
Consumer Electronics
ZENITH BOOSTS PRICES of some TV & stereo models, GE intro-
duces 19-in. portable at $159.95, Philco announces 90-day parts-
&-labor warranty in advance of Chicago Mart (pp. 15 & 18).
FM STEREO STANDARDS may be set this month; FCC holds first
stereo meeting, listens to tapes of NSRC field tests. Bartley
expects "something before spring" (p. 15).
ANOTHER RECORD YEAR seen in 1961 for consumer electronics,
with heavy competition, low profit margins. TV, phono sales may
exceed 1960, FM stereo offering new-product push (p. 16).
MOTOROLA & PHILCO PRESIDENTS see 1961 business at least
as good as 1960 (p. 17).
OCT. PHONO SALES DROP 19% below 1959 level at retail,
although 10-month cumulative 1960 sales are 10% ahead of 1959
(p. 19).
Stations
NAB's YEAR OF TRIAL reviewed by Policy Committee Chmn.
Clair R. McCollough, who finds advances by broadcasters in
1960 more than made up for "bad headlines" (p. 9).
TORONTO INDEPENDENT STATION CFTO-TV begins operation
from $5-million installation, raising Canadian station total to 78
(p. 10).
Other Departments
CONGRESS (p. 10). FOREIGN (p. 10). TECHNOLOGY (p. 11).
ADVERTISING (p. 13.) NETWORKS (p. 14). PERSONALS (p. 14).
FINANCE (p. 19).
REGULATING THE REGULATORS: Caustic, controversial — and, to some, contradictory —
criticism of govt, regulatory processes was poured out in 30,000 words last week by New Deal veteran James
M. Landis in his delayed report to President-elect Kennedy on shortcomings of FCC & other agencies.
Hard-&-wide-hitting Landis indictment boiled all over Washington, then simmered down to 3 main
recommendations for agency reform by the incoming Democratic administration: (1) Replace political hacks
with dedicated & competent administrators. (2) Overhaul & refurbish the whole system. (3) Put agencies
under direct coordinating policy control of the White House.
All of it had been heard before, from one source or another, in the quarter-century since the New
Deal began sprouting alphabetical commissions & boards (with Landis & President-elect's father Joseph P.
Kennedy among the incubators: Kennedy was the first SEC chairman; Landis helped him nurse it through
its early days, then took over as 2nd chairman). But seldom had so much been tied together in one agency-
damning document.
And more will be heard from Landis before he's through with his special assignment for Kennedy.
He'll continue as White House advisor on agencies in any event. Landis had denied earlier reports that he
2
JANUARY 2, 1961
would go on the govt, payroll, but he agreed Dec. 29 to take a temporary job at the White House as Ken-
nedy's special asst, for regulatory agencies to plan the overhaul. In this role he'll inevitably be tagged
"czar" — although he bridles at any such title.
Implementation of Landis report will be something else again. In his first reaction to it in Palm
Beach, Kennedy said nothing about adopting the agency blueprint as a White House directive, observing
only that: "This is a most important & impressive analysis of the regulatory agencies, which deserves the
attention of members of Congress as well as the agencies themselves." And members of Congress— Demo-
crats & Republicans together — will balk when & if they are asked to surrender any jurisdictional controls of
"independent" agencies to White House. The President appoints their members, but the agencies were
created by Congress, which always has regarded them jealously as its own babies — whether they've
become monsters or not.
Caustic comments by Landis on the regulatory operations of FCC (see p. 7) & the other agencies
were received with surprising eguanimity within the castigated offices. There were no immediate public
protests that Landis was unfair or didn't know what he was talking about. CAB Chmn. Whitney Gillilland
went so far as to say the report was a "fine piece of work." FCC Chmn. Ford had no comment for publica-
tion, but it was pointed out that many Commission faults & lags cited by Landis already were being corrected.
A Commission spokesman told us: "Within the last year, we have adopted or got on the road everything —
everything — that Landis recommended and that the Commission could do by itself. Why, we even asked
for funds to entertain foreign communications dignitaries, but were turned down."
Late in week, Ford issued the Commission's annual year-end statement, chronicling a series of actions
to show that FCC was scarcely a do-nothing outfit in 1960. Said the report: "Many serious problems faced
the Commission at the beginning of the year. The Commission attacked these problems with unusual vigor,
which has resulted in many of them being solved & many others advanced to the point of decision" (for
details, see p. 8).
Controversial nature of proposals by Landis for agency reorganization under close White House
ties was pointed up, however, by Chmn. Carroll (D-Colo.) of Senate Judiciary Administrative Practice & Pro-
cedure Subcommittee. A loyal party man, he nevertheless warned in an understatement that Congress won't
be quick to go along with any Kennedy administration plan to tighten the White House grip on agencies.
As for Republicans, heat against Landis proposals- — & Landis himself — already was turned on last week.
Ranking House Commerce Committee minority member Bennett (R-Mich.) said selection of Landis as overseer
"will completely destroy the integrity & independence" of agencies. Bennett also suggested that Landis,
whose law practice has included regulatory cases, may have "ulterior motives."
Contradictions in Landis report cropped up particularly in his arguments for a super-oversight office
under the President and in his indictment of FCC for submitting to outside pressures, some observers said,
citing these instances: Landis scored what he said were improper White House influences on agency decisions
during the Eisenhower administration. But he urged more — not less — policy intervention by the Democratic
White House. He cited "evidence" that FCC was afflicted, more than any other agency, with ex-parte infec-
tions. He stressed "suspicion" that networks dominate FCC. But at the same time, Landis complained that
FCC is "far too subservient" to Congressional investigators who have done more than anybody else to
expose such evils.
LIVE WHITE HOUSE TV ASSURED: There'll be live TV & radio coverage of White House
news conferences this year. President-elect Kennedy's press secy. Pierre Salinger made it definite &
official last week.
"TV & radio are communications media and I believe that they're most effectively used in a live
situation," Salinger said in Palm Beach, reporting that doubts about opening conferences to cameras &
mikes for instantaneous broadcasts (Vol. 16:49 p3) had been resolved. "We found that to be the situation in
the campaign, and I believe we'll continue to hold that view."
Precedent-making White House news plan probably will be put into effect at first Kennedy meeting
with reporters, following his Jan. 20 inauguration, Salinger said. Special evening conferences will be
scheduled from time to time thereafter to provide maximum TV audiences — and networks will be able to
cover regular conferences live after getting prior permission from Salinger. He said he didn't anticipate
that they'd want to carry all of them, however.
VOL. 17: No. 1
3
Networks are "very receptive to this idea," Salinger reported following 90-min. negotiations Dec. 27
in Palm Beach with representatives of 4 networks — CBS News Pres. Sig Mickelson, NBC News vp William
McAndrew, ABC Washington news chief Robert H. Fleming, Mutual vp Joe Keating.
"Fireside chat" radio format developed by President Franklin D. Roosevelt will be revived & adapted
by Kennedy for statements he may want to make to nation during televised conferences, Salinger added.
But he quickly emphasized that this didn't mean that non-broadcast conferences would be less important:
"We have never tailored the news to fit the time, and we're never going to do that."
News conferences are exempt from Sec. 315 of Communications Act, but Republicans promptly
warned that they'd be watching Kennedy performances for possible equal-time opportunities on air,
anyway. "If Presidential news conferences are going to be used for propaganda purposes, then we Repub-
licans will have to consider asking for equal time," said asst. Senate minority leader Kuchel (Cal.).
LOOKING AHEAD; Here are the most educated guesstimates we can gather for you as to what 1961
may hold for the field of television:
Congress: Congressional wrath against broadcasters, incited by quiz & payola misbehavior, is
pretty well spent. Barring fresh flareups of scandal — which aren't in sight — TV & radio should coast through
new session without running into bad legislative trouble such as erupted into 1960's Harris-Pastore Act.
Impact of Kennedy administration policies on industry is more likely to come from broad Congres-
sional program for overhauling all regulatory agencies than from any reform moves aimed at broadcasting
alone. And agency reforms, which could reshape FCC, aren't at top of Democrats' "must" list for 1961.
Left-over let's-do-something-about-broadcasting bills will be revived in great numbers. New ones
will be introduced in profusion. There will be Senate & House Commerce Committee investigations, much floor
talk, many Congressional Record sermons on what's wrong with industry. Long-pending proposals for FCC
regulation of networks, CATV controls, dual-reception vhf-&-uhf TV sets, reduction of station-license traffick-
ing, stand better chance than some others of getting through Congress.
Legislative Oversight Subcommittee won't be back in House, however — unless there's unexpected
switch in plans. And although its Chmn. Harris (D-Ark.) will be on hand again, its doubtful that this session
will generate enough legislative steam to scald industry severely.
One thing weighing heavily in broadcasters' favor: Their generally-applauded fairness in coverage of
politics (which members of Congress watch most jealously) in 1960, when they were placed on good behavior
under suspension of equal-time requirements for Presidential election tickets.
Federal Communications Commission: Much depends on who new chairman will be. There
will be a continuing regulation-tightening process, regardless of chairman's identity — but speed & depth of
action will be set by the chief.
Relationships with Congress, courts & Executive Branch will be good — but, again, public performances
of Commission's top spokesman will weigh very heavily.
Tighter surveillance or not, however, FCC activity will have only very slight impact on actual broad-
cast output. It would take many years of persistent Commission pushing — within the area restricted to it by
law — to have perceptible effect on programming.
But broadcasters will be kept more on toes in such things as ownership & financial reports, technical
operations, logging, station identification, etc.
Federal Trade Commission: Momentum built up at revivified FTC under driving leadership of
Republican Chmn. Earl W. Kintner won't be lost in Kennedy administration changeover. If anything,
Democrats will be out to surpass record set by aggressive Kintner in anti-deception ad & merchandising cases.
This could be ominous for TV-radio broadcasting & manufacturing industries, which were peppered
with FTC complaints — as never before — in the 18 months of the Kintner regime. Congress almost certainly
will appropriate more money for expansion of such FTC police forces as the broadcast-monitoring unit,
which looks & listens for fraud on air. There'll be no relaxation of FTC's wary scrutiny of manufacturers'
& merchandisers' trade claims & gimmicks.
4
JANUARY 2, 1961
There may be fewer headlines directly involving TV & radio stations, however. For one thing,
payola scandals have just about been played out by FTC — and there's nothing quite like them in sight
to provide sensations for newspapers. New source of embarrassment could be public disclosures in FTC's
long-developing investigation of broadcast-rating services & how they're used competitively. But at their
worst, any revelations of rating fakery probably would raise little more than intra-mural stir.
NAB: Biggest unfinished business for harassed NAB in 1961 — and No. 1 entry on personal desk
calendar of new Pres. LeRoy Collins — will be recruitment of members and/or subscribers to TV & Radio Codes.
NAB still has long way to go before it will become fully representative of broadcasters. It starts new
year under Collins leadership with strength in numbers at peak, but this strength, measured against potential,
remains relatively weak.
Collins is counted on as skilled administrator & engaging salesman to narrow the margins between
NAB's program promise & performance. NAB's Board noted these demonstrated qualifications (as well as
national stature he won as Democratic governor of Fla.) in picking politician Collins to succeed late Pres.-
Chmn. Harold E. Fellows.
But it's any broadcaster's guess how well Collins will succeed in his untried NAB job this year. He
has no direct experience in industry. Especially at outset of term, he will depend heavily on counsel from
such NAB Policy Committee veterans as Clair R. McCollough (who may take on job as Board chmn.). What
Collins himself hopes to accomplish in specifics may be outlined Jan. 13, when he makes maiden speech as
NAB pres, to Federal Communications Bar Assn, in Washington.
It's safe to predict that NAB will hold its own, however, after surviving Congressional assaults and
moving ahead without leader in industry's time of greatest adversity. It's also safe to predict that already-
toughened TV & Radio Codes will undergo further revision to make acceptable commercials purer, and that
N.Y. & Hollywood TV Code offices will mark up cooperative advances with advertisers 6t film producers to
reduce bad taste, violence and sex on home screens.
But gaps in TV 6c radio ranks remain wide. Tough task ahead for Collins is plain: More than a quar-
ter of 525-odd commercial TV stations are not NAB members — and non-observers of the TV Code are almost as
profuse. Only about half of 4,370 AM 6t FM stations are NAB members — and only about 25% of all stations
(members & non-members) pledge compliance with Radio Code.
Self-Regulation: Watch for steady "improvement" in TV programs 6t commercials in those areas
now touched by regulatory machinery created during 1960. Sources at network & industry clearing points
tell us that producers & admen have gotten past the first jolt of living with tighter rules, and are being forced
to find creative substitutes for violence, ultra-hard commercial sell, etc.
Networks aren't likely to spring any major new sets of rules in 1961. There are still some die-hard
advertisers (packaged drug products, cold remedies, deodorants, etc.) who aren't too happy about tightened
"guide lines" now in force, but they, too, are expected to fall in line. At the same time, networks 6c NAB Code
offices are expected to face a number of ticklish 1961 situations concerning dramatic specials 6c public affairs
programs in "controversial" areas. Such problems, however, are likely to be faced with "more maturity by
everyone concerned," thanks to such trail-blazing 1960 efforts as NTA's production of "The Iceman Cometh,"
predicts N.Y. Code Office. Similarly, stations will have to screen some of new crop of post-1948 pictures
carefully, or else schedule them at adult viewing hours.
Telecasting Balance Sheet: Total advertising expenditures on TV will continue to rise, but at
slightly slower rate, bearing out predictions of such astute economists as CBS's Dr. David Blank, who sees
figure going to $1.68 billion from 1960's estimated $1.59 billion. Industry's recovery from general business
slowdown will be quick, showing improvement by 3rd quarter. Blank's estimated 1961 breakdown: network,
$843 million; spot, $536 million; local, $299 million. These compare with his 1960 estimates: network, $797 mil-
lion; spot, $511 million; local, $283 million.
Station profits will show fair rise, similar to 1960's— but nothing like 1959's huge increase over 1958.
Network profits will do well to hold 1960 levels, but o6co's will share station improvement. Radio, generally,
will do about same as in 1960 — with local revenues showing slight rise, as usual.
TV station transfers will continue at modest rate, with relatively little activity in top markets, slight
increase in medium markets. Prices will hold steady — except where a very large entity has a yen for a partic-
ular market for reasons in addition to financial ones.
VOL. 17: No. 1
5
Network Programming & Sales: "Bread-&-butter" program base will continue during 1961,
with strong network emphasis on shorter (30-min.) comedy series & longer (60-min.) action-adventure shows.
There'll be increases at all 3 networks, as compared with 1959 & 1960, in public-affairs & informational
programming. Thanks to increased budgets and more status at networks, such shows will now be able to
afford many of the production touches of straight entertainment programs. When network blueprints are
made for the fall 1961-62 season, there's likely to be more scheduling of programs in radio-style "mood blocks"
(comedy, adventure, etc.) because research shows that ratings are thus improved.
Full sponsorship will continue to dwindle on networks, due to high costs (nearly $3 million annually
for time & talent for a 30-min. nighttime co-sponsorship, for instance), desire of advertisers to reach a wide
audience, and continued dominance of networks as primary program purchasers. Nearly all 60-min. shows
will be sold in small chunks (l/6th-to-l/3rd sponsorships, often alternate-week). The sponsor identity that
advertisers once liked to have with major dramatic shows (i.e., Philco Playhouse, Westinghouse Studio One)
will continue to disappear, but will be replaced to large extent by strong identification between prestige-
minded sponsors and growing number of public-affairs nighttime shows.
Daytime TV will continue to be a 1961 growth area for all 3 networks, although most programming
will be low-budget strip efforts & film reruns, and most sponsorship will be virtually on a participation basis.
Multiplicity of brands of major TV advertisers is also likely to force a 1961 narrowing of "product protection"
privileges at all networks.
TV Allocations: FCC will finally decide on a program to keep vhf basically as is, but trying to
accelerate growth of uhf. Keystone of plan will be all-channel sets, and Commission will strongly urge Con-
gress to pass necessary legislation — bringing strong opposition from manufacturers. Massive long-range ETV
allocation program will be laid before Commission in surprise move — and FCC will act to give ETV big chunk
of high uhf channels for Stratovision & other ETV stations (see p. 6). FCC & industry will cooperate to improve
service, through precise frequency control, improved transmitting antenna design, receiver refinement, etc.
New 1961 TV Outlets: This year, as last (Vol. 16:1, p3), we're again predicting that no more than
25 new stations will get on the air — and, again, that at least 5 of these will be educational non-commercial out-
lets. 1960 starters totaled 24, one short of the number predicted (7 were educational). Our 1959 prediction was
for 20, 4 less than actually got on the air, and our 1958 estimate of "not as many as 40" also was close, with 36
beginning operation. In Canada, we predicted that slightly more than the 7 with licenses outstanding last Jan.
would start in 1960, and 12 got on the air (5 of them satellites). Canada's 1959 record was but 7 new outlets.
Our U.S. estimates are based on CP holders with equipment on hand and/or with network affiliations.
Total CPs outstanding now number 133, but 19 of these are for educational stations and 62 for commer-
cial uhf stations. In Canada there are 29 vhf channels which have been granted licenses or have been recom-
mended for a license by the BBG — and more are on the way.
Courts & Justice Dept.: FCC will fare well in courts, will seldom be reversed. If Robert
Kennedy, as Attorney General, gets interested in option time, a battle royal will develop between Justice Dept.
& FCC — because Commission is likely to stick by its pro-option-time decision despite its narrow 4-3 vote. Robert
Bicks has a modest chance of staying on as anti-trust chief even though he's a Republican. By & large, Justice
Dept, relationships with FCC & FTC will be good. Rep. Celler (D-N.Y.), chmn. of Judiciary Committee, will con-
tinue to snipe at everyone.
Talent Costs: Recent AFTRA-SAG victory means higher costs for network & spot advertisers dur-
ing 1961. Assuming continuance of present campaigns, networks' talent costs will jump about 10%, and spot
TV's will increase about 25%, based on new union scales. But there will be considerable effort by adver-
tisers and agencies to bring costs back in line with previous spending, particularly in spot field. Many
commercials will use fewer live actors, avoid group shots, etc., now that they cost more. Some advertisers,
who want to maintain a particular "style" in commercials, may make their cutbacks in the length of station
lineup used in spot campaign, sticking to major markets and avoiding secondary TV cities. Admen we con-
tacted last week told us that "practically everybody" at account levels & in TV depts. of agencies has been
carefully examining 1961 TV campaigns with an eye to cutbacks & budget-balancing. Talent cost-hikes for
6
JANUARY 2, 1961
non-commercial network appearances, however, will be absorbed in 1961 by networks & advertisers without
much protest.
TV Film: This industry will again establish new production records. Expect about $170-million
worth this year — vs. 1959's record $150 million — despite the charges of uncreativity. One reason for the
increase: More 60-min. series, notwithstanding the failure of some this season.
Action-adventure will lead next season, with comedy a strong second. Westerns will decline sharply,
most producers having given up hope of finding another "Gunsmoke," and believing this program area to be
exhaustively explored. Pilot-making will approach near-record proportions, nobody having yet come up with
a better way to sell a show.
Independents will continue to lead the industry in production volume; Four Star Television will be the
leading challenger of powerhouse Revue Studios. Screen Gems will lead the field of major movie studios in
TV. Warner Bros, will be runner-up, and action may be forthcoming from a revitalized 20th Century-Fox TV.
Networks will continue their heavy participation in series, financially as well as by increased production from
their subsidiaries. Networks will continue, too, to hold tight reins of program control, despite complaints from
Hollywood producers that this stifles programming.
TV film will get some respite from labor difficulties, now that its tangled negotiations with talent
guilds have been resolved. Only potential trouble spot: LATSE negotiations. And tape will make no more
progress selling itself to the industry than it did in 1959.
Syndication: Domestic syndication sales picture looks brighter for 1961 than it has in several
years, distributors tell us. (But from Hollywood we learn that there may be less new filmed product turned
out in 1961 than ever before — see p. 11.) For one thing,, FCC-enforced cutbacks in network option time (Vol.
16:52 p6) have at least put syndicators on a par with network shows scheduled in 7:30-8:30 (E.S.T.) slot for val-
uable nighttime exposure. Those network shows failing to make the grade in this time may well be bumped
by stations eager for the larger (700 on the gross dollar) revenue share that comes from spot-sponsored syn-
dicated shows. There's also a product vacuum at the moment, which means that the first syndicators to
launch new shows in 1961 will find the selling easier. Overseas syndication will continue to grow in terms of
sales opportunities, but in dollar volume isn't likely to top 25% of the regular domestic volume.
Feature Films: Additional post-1948 feature packages will be launched on the market in 1961, by
all indications, continuing the trend that began in mid-1960. But there'll be no dumping of big library buys.
Packages will be small, expensive, spaced-out. Last year, the number of Hollywood-made post-1948s, from
major studios & independents, that reached TV market as "new" totaled 415, making nearly 550 post-1948s
currently available. Guesstimated total for 1961 release: About 150 more. That figure may jump another 100
or so if one or more of the major post-1948 holdouts (MGM, Paramount, Universal, Allied Artists, Disney,
Goldwyn) decides to open its film vault to TV. Block-booking tactics, of course, are now illegal, but syndi-
cators have in recent seasons been switching steadily to the sales strategy of De Beers Consolidated (which
long ago learned that diamond prices are firmer if the available supply is fed slowly into the market in
small batches).
Educational TV: At least 6 — and perhaps as many as 10 — new ETV stations are expected to be on
air by end of 1961, bringing total to around 60. Biggest spurt yet in ETV construction plans, looking toward
establishment of twice as many new outlets in 1962, also should come this year through federal aid for equip-
ment buying. Twice-blocked ETV legislation (providing up to $1 million per state) will have White House back-
ing for first time under Kennedy administration, and it's good bet that Congress will approve it on 3rd try.
But aside from federal aid, ETV will have exciting year. Most dramatic event will be midwest
"Stratovision" experiment, financed by Ford Foundation. TV will be used for imaginative & ingenious school
purposes on ground, too. Before 1961 is out, regional ETV networks probably will be operating in Midwestern
<£ Western states as well as in South & New England. And NET's ambitious programming for its own ETV sta-
tion circuit, on which tape recorders are becoming standard equipment, will be limited only by its budget.
Community Antenna Systems: Another year of Washington problems, with strong probability
of some type of federal controls — restrictive, but not crippling — despite fact that virtually all station-CATV con-
flicts will be settled out of court. Closed-circuit operators, such as TelePrompTer, will make greater use of sys-
tems for hot special events. At least one attempt will be made to put pay TV on systems, but results will be
VOL. 17: No. 1
7
inconclusive by year's end. Litigation over program rights & copyrights will cook all year. Important new
money will come into field via systems purchases.
Pay TV: FCC will approve RKO-Zenith Hartford test, and experiment will get under way in modest
fashion sometime in 1962, after a few more legal flurries. Early results will be inconclusive. Toronto cable
system will be surveyed & resurveyed. Telemeter will report that "it's still too early to tell" and anti-pay forces
will state that "things don't look too good." A few Congressmen will try to stop Hartford test but they won't suc-
ceed— because Commerce Committees won't interfere.
Closed-Circuit TV: Estimates for 1961 are conservative in this field, although the March 13
Johansson-Patterson bout may establish a new record gross for a closed-circuit sports event. Nobody agrees
precisely on the 1960 industry gross. Estimates range from Teletalent's $9.5 million (Vol. 16:52 p 13) to Tele-
PrompTer's guess last week of less than $5 million. The latter firm, incidentally, expects to handle about
80% of all 1961 closed-circuitcast business. Consensus for 1961: Between $5 & $6 million for major closed-
circuit events.
Position of closed-circuiting in communications field, however, is definitely established & will con-
tinue its growth as "one of the leaders among the meeting media," stated Theatre Network TV Inc. Pres.
Nathan L. Halpern last week. By Halpern's estimate, it's now possible to link 350 cities in a private telecast,
and hookups of more than 50 cities will no longer be unusual.
Foreign Investment: It looks like a hot year for U.S.-foreign TV deals, largely along the lines
of those evolved during 1960. At the network level, look for more telecasting partnerships and co-production
program deals with broadcasters in Australia, West Germany, Japan, Britain and Italy. Possibly, there'll be
some trial deals with members of the new crop of African countries. ABC will continue its role of unofficial
friendly adviser to Canadian commercial TV interests seeking to enlarge their commercial networking.
Program producers & syndicators, who pioneered much of the U.S.-foreign TV relationship, will
expand their interests (and sales) in 1961 to new TV areas. U.S. station reps are expected to explore deals
with foreign broadcasters for reciprocal representation, and U.S. agencies will continue their steady over-
seas growth. Major U.S. station groups are likely to make their appearance as TV partners on the interna-
tional scene.
The FCC
More about
LANDIS LAYS IT ON FCC: From the "quality of its top
personnel” to its “Alice-in-Wonderland procedures,”
FCC is a terrible example of a govt, agency gone astray
from paths of regulatory virtues, President-elect Ken-
nedy’s special advisor James M. Landis said last week.
In his blistering report on the state of the agencies
(see p. 1), Landis detected “considerable technical excel-
lence” on FCC staff levels, but otherwise found little in
Commission operations which merited anything but scorn.
No agency escaped the wrath of Landis, but few were
subjected to more withering criticism than FCC.
What to do? Landis asked himself. In the first place,
get some good men in there, he told Kennedy. And for
the long haul: (1) Set up a separate White House Office
for the Coordination & Development of Communications
Policy. (2) Reorganize FCC under plans to be drawn up
by a new White House Office for the Oversight of Regula-
tory Agencies.
This is what Landis had to say about FCC in a section
of his report on “Suggested Remedies” for agency ills:
“The Federal Communications Commission presents a
somewhat extraordinary spectacle. Despite considerable
technical excellence on the part of its staff, the Commission
has drifted, vacillated & stalled in almost every major area.
“It seems incapable of policy planning, of disposing
within a reasonable period of time the business before it,
of fashioning procedures that are effective to deal with its
problems.
“The available evidence indicates that it, more than
any other agency, has been susceptible to ex parte presenta-
tions, and that it has been subservient — far too subservient
— to the subcommittees on communications of the Congress
and their members. A strong suspicion also exists that
far too great an influence is exercised over the Commission
by the networks.
“The quality of its top personnel is, of course, pri-
marily responsible for these defects. The members of the
Commission do not appear to be overworked in the sense
that the Commission’s docket is bulging with cases calling
for disposition. Nevertheless disposition lags. Only 32
cases, all dealing with broadcast licenses, were decided by
the Commission during fiscal 1959, other than cases dis-
missed or in which the examiner’s report became final.
Commission action following the examiner’s report in 9 of
these cases took from 6 to 12 months, and in 10 cases from
one year to 2 years.
“In broadcast license cases, no criteria for decision
have evolved. True, criteria of various different kinds are
articulated, but they are patently not the grounds moti-
vating decision. No firm decisional policy has evolved from
these case-by-case dispositions. Instead, the anonymous
opinion-writers for the Commission pick from a collection
of standards those that will support whatever decision the
Commission chooses to make.
“Observers of the procedures employed by the Com-
mission agree that the issues litigated are unreal, and a
mass of useless evidence, expensive to prepare, is required
to be adduced.
8
JANUARY 2, 1961
“The uselessness of much of this evidence derives from
several causes. The first is that programming proposed by
applicants is of high-sounding moral & ethical content in
order to establish that their operation of a radio & TV
station would be in the ‘public interest.’ The actual pro-
gramming bears no reasonable similitude to the program-
ming proposed. The Commission knows this, but ignores
these differentiations at the time when renewal of licenses
of the station [s] is before them.
“Nevertheless, it continues with its Alice-in-Wonder-
land procedures. Also because of the varying standards
that the Commission employs, a vast amount of unrealistic
testimony is adduced to support each of these standards,
incumbering the record with useless data.
“On major policy matters, the Commission seems
incapable of reaching conclusions. The uhf debacle has
been plainly apparent for some 5 to 6 years. Nothing of
any substantial consequence has yet been accomplished by
the Commission to relieve the situation, although they are
now purporting to make available additional vhf channels
in one and 2 v-channel markets.
“The procedures employed by the Commission in
adjudicatory matters as well as in purely exploratory
matters seem primarily at fault for these deficiencies.
“Leadership in the effort to solve problems seems too
frequently to be left to commercial interests rather than
taken by the Commission itself. No patent solution for
this situation exists other than the incubation of vigor &
courage in the Commission by giving it strong & competent
leadership, and thereby evolving sensible procedures for the
disposition of its business.”
As for the need for the White House-level Office for
the Coordination & Development of Communications Policy
— which would absorb telecommunications powers now held
by the Office of Civil & Defense Mobilization — Landis said
this is a govt, area “where effective inter-agency action is
lacking.”
He called the roll of agencies involved in communica-
tions in addition to FCC: State Dept., National Aero-
nautics & Space Administration, OCDM’s Interdepart-
mental Radio Advisory Committee, Army, Navy, Air Force,
Federal Aeronautics Administration. New space-age
policy-making machinery is needed to update the Communi-
cations Act of 1934, Landis told Kennedy.
Landis said that one of the first jobs of the Office for
the Oversight of Regulatory Agencies should be to
overhaul FCC in a reorganization plan to be submitted by
Kennedy to Congress. This should get “prime emphasis,”
the President-elect was advised.
As outlined for Kennedy by Landis, reorganization of
FCC & other agencies (including FTC) would include
provisions for: (1) Making it clear that the chairman’s
“authority extends to all administrative matters.” (2)
Giving the chairman appointive power over all personnel
except Presidential appointees, division heads who must
win confirmation by a majority of agency members, and 3
special assistants picked by each member. (3) Delegating
authority for final determination of adjudicatory matters
(subject to discretionary review by members en banc) to
panels of members, single members, hearing examiners
of boards of employes.
Contract with Empire State Bldg. — $93,000 a year
for use of antenna & floor space for its N.Y. uhf project —
has been signed by FCC (Vol. 16:46 p8). The Commission
also stated that contract negotiations are under way for
the construction of the station.
More about
FCC PROUD OF YEAR’S RECORD: Although FCC didn’t
come out & say so, there’s considerable feeling around
the Commission that the Landis Report was totally un-
fair in its failure to acknowledge the many actions FCC
has taken in the last year to cure the ills complained
of in the report (see pp. 1 & 7) .
By coincidence, the Commission’s year-end statement,
issued after the Landis report was released, served as a
rebuttal. Here are some of the points stressed by FCC:
(1) Reduced network option time.
(2) Removed networks from the spot-rep business.
(3) Asked for legislation permitting FCC to regulate
networks directly.
(4) Conducted hearings on network program-selec-
tion processes.
(5) Moved to give boosters & translators greater free-
dom in re-broadcasting network programs.
(6) Issued a “landmark report on programming.”
(7) Established a Complaints & Compliance Div.
(8) Helped get laws to outlaw deceptive quizzes &
payola ... to make clear that FCC can issue short-term
licenses ... to give the Commission power to levy fines for
rules infractions ... to require local notice by those filing
applications or facing hearings ... to require Commission
approval of mergers & pay-offs.
(9) Drafted legislation to allow the formation of 2
decision-making panels and the use of “summary judg-
ment” procedure — to speed decisions.
(10) Moved promptly on all ex parte cases.
(11) Sought legislation for all-channel sets, to help
solve the allocation problem.
(12) Determined finally that more vhf spectrum could
not be obtained fi’om the military.
(13) Sought & received funds to experiment with uhf
in N.Y.
(14) Sought & received legislation allowing legaliza-
tion of vhf boosters.
(15) Drafted bill to resolve station-CATV conflicts.
(16) Conducted a pay-TV hearing in 5 days, “and it
is expected that the Commission will reach its decision
shortly.”
(17) Proposed rules to bar trafficking in licenses.
(18) Aided Congress by questioning stations on their
handling of political broadcasts under the new law.
(19) Expanded the scope of FM multiplexing.
(20) Prepared for an “imminent” decision on AM clear
channels.
■
Unconditional FCC approval of license renewals for
KING-TV & KING Seattle, which had been held up on
duopoly grounds (Vol. 16:50 p9), has been requested by
King Bcstg. Co. Protesting the Commission’s requirement
that the Pacific National Bank of Seattle dispose of its
interest in competing stations KIRO-TV & KIRO, a peti-
tion for reconsideration said that the fact that King
Bcstg. Pres. Mrs. A. Scott Bullitt is a dir. & stockholder
of the bank doesn’t run counter to FCC.
Ex-FCC Comr. Richard A. Mack still is physically
unable to stand retrial on Miami Ch. 10 conspiracy charges,
U.S. attorney Oliver Dibble said in Washington last week.
Asked if Mack would be brought to trial again in the case
in which co-defendant Thurman A. Whiteside was acquitted
in October (Vol. 16:52 p3), the prosecutor said the govt.’s
decision would have to wait until Mack recovers. He was
hospitalized during the separate Whiteside trial,
VOL. 17: No. 1
9
Lee Wants Grant— of Uhf: FCC Comr. Robert E. Lee’s
continuing crusade to shift all TV to uhf took him to
Harrisburg last week, where he told the Kiwanis Club in
that uhf area that the only method of expanding TV
is “bold & decisive” action ordering a complete shift.
He said that he recognized the action to be “drastic”
and that it “could be most unpleasant unless it were on a
gradual & long-range basis.” In the transition stage, he
said, “I believe that we should work toward the ultimate
goal with every conceivable encouragement to uhf broad-
casting, including an expanded program of deintermixture
in those markets where a single vhf station makes it diffi-
cult for uhf to provide multiple services to communities
rather than a single service to a large area.”
If FCC’s N.Y. uhf experiment is a success, he said,
“and I am sure that it will be based upon the fine service
that uhf is rendering here and in other uhf markets, I
believe that TV broadcasting will eventually come to be
an all-uhf service. I know the transition will not come
overnight. But it will & must come eventually. Were there
to be receivers in every home capable of receiving uhf
programs, transition could be accomplished in no greater
time than it takes to assemble & erect the broadcasting
stations — a matter of months . . .
“The argument goes that there are in excess of 50
million TV receivers in the country and that the cost to con-
vert to uhf would equal the national debt. This is the
grossest malarkey conceivable. Where was this argument
a year ago when the Commission sought more vhf channel
space? The system which the Commission proposed would
have outmoded not only the 50 million vhf receivers but 10
million uhf receivers as well.”
Lee doesn’t think that all-channel set legislation, by
itself, would help much. “Does anyone believe,” he asked,
“that if Congress were to step in & give the FCC authority
to require the manufacture of all-channel sets, that this
magic wand would in itself create a competitive & adequate
broadcasting system in the face of the proposed breakdown
of vhf allocation standards?”
One of most-litigated cases in FCC’s docket — the ob-
jections of WAIM-TV (Ch. 40) against the site move of
WSPA-TV (Ch. 7) Spartanburg — moved partially against
the latter last week. After the case had been sent back to
FCC by the Court of Appeals for the 3rd time in 8 years,
accompanied by caustic criticism of the Commission, ex-
aminers James Cunningham & Herbert Sharfman recom-
mended that W SPA-TV’s CP for its present site be rescinded .
However, they held that the station’s misrepresentations to
the FCC regarding its site were offset by its broadcast
history — and that it is still qualified to be a licensee. WSPA-
TV originally received a grant for Hogback Mountain. It
later obtained a grant for a “temporary” site on Paris
Mountain. It did so to get a CBS-TV affiliation which it
couldn’t have received because of overlap with CBS-affili-
ated WBTV Charlotte. The Court of Appeals also held that
WSPA-TV, in its application for the Paris site, misrepre-
sented its intentions in a “calculated, deliberate and not
insignificant” fashion. In addition, the Court said that the
Paris site would deprive a substantial number of people of
service. This, it asserted, obviously is “not in the public
interest.” The examiners agreed with the latter finding of
the Court. However, looking over the station’s broadcast
record, they said they believe its performance is good
enough to erase the stain of misrepresentation. Co-inci-
dentally, FCC itself set aside its Nov. 30 renewal of radio
WSPA, and placed it in the pending file until the TV site-
move case reaches a final decision.
Stations
NAB’s Year of Trial: Broadcasters survived “bad head-
lines” in 1960 and “reached the threshhold of freedom &
influence” which the industry has always sought, NAB
Policy Committee Chmn. Clair McCollough said last week.
In a year-end review of the industry’s advances in the
face of trials & troubles, McCollough recounted how TV &
radio had come through “blackest days of 1959 & early 1960
to be accorded a higher degree of faith & freedom by the
legislative & regulatory agencies of govt.”
He underscored these 1960 developments: (1) Sec.
315-exempt handling of broadcast debates by Presidential
candidates. (2) FCC’s apparent acceptance of the principle
that broadcasters themselves should determine community-
programming needs and how they should be met. (3)
Improvement & expansion of self-regulation through NAB’s
TV & Radio Codes. The last point also was stressed in a
year-end statement by TV Code Review Board Chmn. E. K.
Hartenbower. He said the “dramatic increase in TV Code
subscribers & the growing prestige of the Code itself are
living proof of the industry’s determination to live up to
its responsibilities.”
Pointing to record-high NAB memberships, McCol-
lough added : “With initiative & vigor the industry can now
continue to move forward, to grow in influence, both eco-
nomic & social, and to work for the public interest, less
hampered than ever before by archaic & unnecessary
legislative & regulatory controls.”
He cited these “touchstones for the future” for NAB,
under the leadership of new Pres. LeRoy Collins, who takes
office this week: (1) “A determined, organized effort to
bolster the economy through ethical advertising.” (2) “A
dedication, within our capacities, to the cause of better
education.” (3) “A comprehension of the public interest,
in order that we may meet it in a climate of decision freely
made.” (4) “A concerted, organized effort to portray our
industry to the public for what it is and aspires to become.”
Radio KRKD (AM & FM) Los Angeles have been ac-
quired by the International Church of the Four Square Gos-
pel for $1.5 million from Trans-American Bcstg. Co. The
owners of KRKD are A1 Zugsmith, Frank Oxarart, Jack
Feldmann and the estate of Bob Yeakel, who bought the
station in 1957 from Frank Doherty. The church presently
operates KFSG, sharing time on 1150 kc with KRKD. A
24-hour operation is planned, using the KRKD call letters.
KRKD-FM will be operated non-commercially.
Offer of $12.5 million for WKBW-TV & WKBW Buffalo
has been made by Taft Bcstg. Co., but no agreement has
been reached. Taft owns WKRC-TV & WKRC Cincinnati,
WTVN-TV & WTVN Columbus, WBRC-TV & WBRC
Birmingham and WKYT Lexington, Ky.
“Trip-cue” cartridge tape recorder is being introduced
by RCA for sound broadcast. The new RT-7A recorder is
designed to produce 2 cue signals. The first is placed on
the cue track to signal the beginning of a tape program
in the conventional manner. The 2nd, recorded in a
different frequency at the end of each recording, auto-
matically turns on a 2nd recorder.
Public service idea: KDKA-TV Pittsburgh obtained
pledges of $40,547 during its annual 120-min. Christmas
Eve show for the local Children’s Hospital. In 9 previous
years, the station raised a total of $817,000.
NAB’s AM committee under Chmn. C. L. (Chet)
Thomas (KXOK St. Louis) meets Jan. 11 in Washington.
10
JANUARY 2, 1961
NEW & UPCOMING STATIONS: Toronto’s privately
owned station, CFTO-TV (Ch. 9), made its debut at
9:45 New Year’s Day with an 18-hour fund-raising
telethon for retarded children featuring special taped
appearances by Eva Gabor, Johnny Mathis, Hugh
O’Brian and other U.S. & Canadian personalities.
CFTO-TV, Canada’s 78th station, was constructed at a
cost of $5.5 million, including $3 million in RCA equipment
— claimed to be RCA’s largest single broadcast equipment
order. The station is equipped to broadcast in color, cur-
rently banned in Canada. It radiates 325 kc from its 890-ft.
tower. Licensee Baton Aldred Rogers Bcstg. Ltd. is owned
51% by Toronto Telegram, 49% by Pres. Joel Aldred, U.S.
& Canadian TV personality. Charles Baldour is station
mgr. Base hour rate is $1,150. Sales rep for Western
Canada is Television Representatives Ltd., Toronto & Mon-
treal sales being handled by the station staff.
* * *
In our continuing survey of upcoming stations, here
are latest reports from principals:
XHFA (Ch. 2) Nogales, Mexico didn’t start Christmas
Day as planned. Delay with construction has pushed target
to March for programming in both Spanish & English on
Arizona border. It will use Electron transmitter on Cabel-
lero Mt. and a 150-ft. tower.
CHOV-TV (Ch. 5) Pembroke, Ont. has ordered RCA
equipment, including a TV tape recorder, and plans April
programming, reports pres. & gen. mgr. E. G. Archibald,
who is also pres, of radio CHOV. The station has an RCA
transmitter in Pembroke, and is awaiting construction of
its studio-transmitter building. Coming from radio CHOV
are Ramsay Garrow, sales mgr.; Bill Kay, news & sports
dir.; J. B. (Bun) Scott, promotion mgr. Base hour will be
$150. Reps will be Young and Stovin-Byles.
KUSD-TV (Ch. 2, educational) Vermillion, S.D. is
keeping March 1 target for tests, plans April 1 program-
ming, writes Martin Busch, KUSD radio-TV-film dir. for
owner State U. of S.D. It received a 250-watt Sarkes
Tarzian transmitter Nov. 16 and will use a Jampro antenna
on a 150-ft. tower furnished by Tower Construction Co.
Closed-circuit system, in operation for 3 years, will be
discontinued, and its studios will be used by KUSD-TV.
Congress
Final TV-radio-FCC report by the Commerce Legisla-
tive Oversight Subcommittee (Vol. 16:52 p2), due when
Congress convenes this week, has been delayed. Chmn.
Harris (D-Ark.) had planned to get his Subcommittee
together last week for a scissors-&-paste job on the windup
report by the staff, which was released Dec. 21. But
Republicans on the Subcommittee were reported still
smarting over free-wheeling criticism of CAB, ICC and
FPC by the staff. And there weren’t enough members on
hand in Washington for a meeting, anyway. Harris was
expected to try again this week.
Foreign
Cuban govt, fired 68 employes of CMQ-TV last week,
following a fire which burned out the elaborate Havana TV
installation. The employes of the station, which had been
seized by the govt, from the Mestre brothers, were not
specifically implicated in the fire. They included tech-
nicians & newsmen whose loyalty to the Castro govt, was
challenged and who were considered security risks. The
fire was caused by a saboteur who threw phosphorus into
the station’s air vents.
Auxiliary Services
Hartford Pay-TV Go-Round: Zenith-RKO General’s pro-
posed WHCT Hartford pay-TV operation, endorsed by
FCC’s Broadcast Bureau for a 3-year test (Vol. 16:49 p2),
got another going-over in reply comments filed with the
Commission last week, but none produced new issues.
Protesting theater interests, represented by Marcus
Cohn, called on FCC to reject Broadcast Bureau recomen-
dations for the pay-TV trial by Hartford Phonevision Co.
in 33 pages of comments. The theater owners argued again
that the pay-TV promoters hadn’t shown that operations
“will be carried on for the public’s welfare and will not
cause serious deprivations to the viewing audience.” Added
Cohn: “According to its own calculations, the applicant
will make a profit of more than $2 million instead of losing
$1 million during the 3 years.”
Not unexpectedly, Hartford Phonevision counsel W.
Theodore Pierson concluded (in 34 pages) that proposed
findings & conclusions by the Broadcast Bureau largely
“represent a fair appraisal of the facts.”
For the Broadcast Bureau, attorney Louis C. Stephens
said there was no need for “over-burdening the record with
needless repetition” of its views. Stephens limited his reply
comments to 4 pages, enlarging on recommendations that
Hartford Phonevision be required to furnish FCC full data
about pay-TV costs, programming agreements, etc.
Adler’s First Vhf Translator: Dominant uhf-translator
manufacturer Adler Electronics now makes a bid for the
vhf market, announcing its one-watt VST-1 and offering it
at $2,100. Pres. Ben Adler also reports that he is expanding
at such a rate that more working capital is needed and
he plans a public stock offer shortly.
Adler says he’s going after “the quality market,”
noting that some other companies’ devices are out at $800-
$1,000. He says he has orders for 20 units — all from TV
stations seeking to extend coverage, none from illegal
booster operators. In addition, he reports more than 100
inquiries — all these also from stations.
The average antenna costs $200 extra, Adler said. His
firm can supply all equipment, will on request do a “turnkey
job,” even building roads if necessary.
The VST-1 featui’es automatic unattended operation,
heterodyne conversion techniques, remote control facilities.
Adler says he has sold some 50-60 vhf translators for
foreign operation. They’re bigger units, up to 150 watts.
Some 400 Adler uhf translators are in use here &
abroad, according to Adler. Of these, 45 use 100-watt
amplifiers. The 10-watt unit runs $3,025, the amplifier
$5,200, and the average antenna $1,000.
A nice chunk of business is in the works in Italy,
reports Adler. He’s negotiating to license Raytheon to
build uhf translators in its Italian plant. That country plans
to make its 2nd program service all-uhf, and intends to
install 500-1,000 translators within 3 years.
Protest by CATV system against vhf boosters, first of
its kind (Vol. 16:50 pl9), was granted by FCC last week
when it set aside the special operating authority granted
to Bloomfield Non-profit TV Assn., Bloomfield, N.M. Aztec
Community TV Inc. had complained that the boosters
produce “intolerable” interference at Aztec’s receiving
antenna. However, the Commission refused Aztec’s request
that the boosters be shut down immediately. It ordered a
hearing to be held in Bloomfield in order to “avoid imposi-
tion of an onerous financial burden.”
VOL 17: No. 1
11
Axe Swings on Medical TV: The Army last week began
executing its budget-economy death sentence against Wal-
ter Reed Medical Center’s TV unit (Vol. 16:52 p8). But the
civilian chief of the unique million-dollar facility clung to
a conviction that a reprieve would yet come.
On schedule, the office of Walter Reed’s commander
Maj. Gen. Clement F. St. John handed out Dec. 30 dismis-
sal notices to 18 of 31 civilian staffers at the TV center,
effective in 30 days. At the same time, 20 of 26 enlisted
men assigned to the unit got transfer orders.
Unless the dismissal-&-transfer orders are counter-
manded, the TV center won’t survive past the 30-day grace
period, but exec. dir. Dr. Paul W. Schafer told us: “I have
complete hope.” He had refused to issue notices himself,
but offered to fire himself — an offer which hadn’t been ac-
cepted by Gen. St. John at last week’s end.
Dr. Schafer said he didn’t know just where to look for
action which would save the 5-year-old medical instruction-
&-demonstration TV operation. He indicated, however,
that he was counting on Congress as one source of help.
“I have too much faith in the American people & the
elected representatives of the people — and in the leaders
of the scientific community — to think that they will let it
die,” Dr. Schafer told us.
“I just am of the conviction that in these 30 days there
will be enough concern about the future of science & educa-
tion to bring relief.”
■ — •
Re-match between heavyweight champion Floyd Pat-
terson & contender Ingemar Johansson (March 13) is ex-
pected to play before a closed-circuit TV audience of 80,000
in N.Y. alone. The Miami fight will be fed to Madison Sq.
Garden (17,000 seats) and Roosevelt (40,000) and Yonkers
(20,000) Raceways, in N.Y.; also to the Los Angeles Col-
iseum. These audience estimates came last week from Wil-
liam D. Fugazy, pres., Feature Sports Inc., promoters of
the 3rd bout between the 2 heavyweights. He added that
he expected the match to gross $4 million. Fugazy’s audi-
ence estimates, however, were termed “premature” in N.Y.
by Madison Sq. Garden gen. mgr. Harry Markson, since no
firm commitment has been made. And officials of the 2
harness tracks pointed out that Fugazy’s estimates there
are based on having an indoor-outdoor viewing arrangement
subject to weather conditions. TelePrompTer will handle
the TV closed-circuiting.
Technology
TV satellites should be operated by private industry in
the U.S. following initial govt, experimental work, accord-
ing to a policy statement adopted at the White House. Sup-
porting (just-resigned) Dir. T. Keith Glennan of the Na-
tional Aeronautics & Space Administration, who outlined
the policy in an October speech (Vol. 16:42 p24), the policy
declaration says the govt, should be ready to launch — at cost
— developmental satellites produced by industry. But after
that, the policy calls on industry to take ultimate respon-
sibility for establishing & operating any global communi-
cations network. AT&T already has applied to FCC in an
effort to be first in space with an industry-owned-&-
operated system (Vol. 16:50 p6).
Boston’s Lake Service Corp. disputes RCA’s claim that
its new bi-directional TV distribution system is “a major
advance in the distribution of ETV signals to classrooms”
(Vol. 16:51 pll). Lake Pres. Fred S. Lakewitz claims his
company “developed the first such system 5 years ago and
we have made a number of such installations in govt, es-
tablishments as well as in educational facilities.”
Film & Tape
More about
SYNDICATION PRODUCTION DIP: The indication that
fewer syndication films will be produced in 1961 than
ever before comes as no particular surprise. The mar-
ket has been soft for some time, and station buyers
haven’t been showing any great enthusiasm for such
merchandise — although Eastern sales depts. are opti-
mistic because of option-time cutbacks (see p. 6).
While 1961 plans are still being crystallized, current
production schedules indicate there may he about a dozen
new syndicated series. Cal. National Productions is plan-
ning 7, CBS Films 4, Screen Gems, 2. This isn’t necessarily
the firm figure inasmuch as some companies will first seek
network exposure — as CBS Films succeeded in doing this
season with Angel.
For the record, however, Screen Gems has filmed 2
pilots for syndication : Shannon and The Man in the Middle.
CNP is planning 3 White Hats, produced by Wilbur Stark
& A1 C. Ward; Police Surgeon, with Henry Kessler as pro-
ducer; a vehicle from the producing team of Ray Singer
& Dick Chevillat; War Birds, with A1 Simon of Filmways
TV as producer; 2 Sam Gallu series. CBS Films’ plans
include an action-adventure series from Burlingame Pro-
ductions, and The Rolling Stone, Mr. Dodd and Charles
Russell.
Most Hollywood producers are allergic to turning out
syndicated films because (1) the market is glutted; (2)
films must have low budgets — and therefore less quality;
and (3) a network sale generally recoups his production
investment for the producer on the first-run.
1961 -HIGH FOR HOUR PILOTS: More 60-min. pilots
than ever before are currently under way in Hollywood.
In excess of 35 such projects will emerge next season.
This has developed despite the lack of success of most
60-min. entries this season (Vol. 16:46 p9). Ironically,
early-season casualties included three 60-min. series : River-
boat, Dan Raven and The Islanders.
The new pilots include comedy, action-adventure, cir-
cus shows — and only one Western.
Among the larger companies: Producer Nat Holt and
Revue Studios have filmed The Denver & the Rio Grande.
Desilu Productions will pilot Homicide and Counter-Intel-
ligence Corps; Four Star Television plans a Western, to be
produced by Vincent Fennelly. Screen Gems is filming The
Insider, and is considering pilots for Safari, Baron of Bos-
ton and Grand Deception. MGM-TV will pilot Cain’s 100
and Woman in the Case. Warner Bros, will pilot Solitaire
and will film Las Vegas as a movie, to serve as pilot for a
new ABC-TV series — the same procedure used for 77 Sun-
set Strip. 20th Century-Fox TV is planning Kilimanjaro,
Bus Stop, The Jayhawker, The Circus, Silent Investigators.
Other 60-min. pilots: The Lawyer, 87th Precinct and
Stage 61, Hubbell Robinson Productions. Las Vegas Beat,
Goodson-Todman. Rio, Roncom Productions. Dr. Kate,
Telman Inc. The Big Tent and 3 Men & a Girl, NBC-TV.
The New Breed, QM Productions. 3 to Make Ready, Tan-
dem Productions. Patrol Boat 999, Lindsley Parsons and
Allied Artists. Room 63, Girard-Lewis Productions. Hurri-
cane Island, Marina, The Defenders, CBS-TV. Three
pilots, (one with Revue Studios), Jack Chertok Produc-
tions. M.R., Dozo Productions. Jamaica Reef, Richard L.
Bare, Caribe Inn, Russell Hayden.
12
JANUARY 2, 1961
NEW YORK ROUNDUP
$500,000 tape installation is planned for N.Y. in 1961 by
Sports Network Inc., Pres. Richard Bailey said last week.
It will be operated by National Video Tape Productions Inc.,
an 18-month-old div. of Sports Network, and will be
located at 36 W. 44th St. When completed, the new tape
center, plus new studio facilities in East Rutherford, N.J.,
will make the sports network offshoot “one of the largest
independent total tape services,” according to Bailey. The
company now has 7 mobile units in operation around the
country, of which 4 are tape-equipped. Sports Network
now claims to be the 4th largest customer of AT&T in the
broadcast field.
Add syndication sales: Colorama features has sold its
post-1948 Pine-Thomas package in 32 markets to date, in-
cluding WOR-TV N.Y., KHJ-TV Los Angeles, WBBM-TV
Chicago . . . NTA’s The Play of the Week has been bought
by WTVT Tampa & WINR-TV Binghamton, N.Y., bring-
ing the total markets to 70 . . . Ziv-UA’s Case of the Dan-
gerous Robin has sold in 189 markets to date. Recent sales
include: WROC-TV Rochester, WXEX-TV Petersburg,
Va., WATE-TV Knoxville. Sale of another Ziv-UA prod-
uct— Miami Undercover to WHDH-TV Boston — brings the
market total for that series to 92.
Production of animated cartoons for TV will rise from
$20 million to a record $30 million in 1961, predicts UPA
Pictures Pres. Henry Saperstein. UPA will allocate $1
million to 104 Mr. Magoo episodes and $2 million to 156 of
Dick Tracy. The company used 500,000 feet of film in
1959, 2 million in 1960, and expects to use 7 million in 1961.
In addition to its series, the studio has a heavy spot-
commercial schedule.
Videotape Center, N.Y.-based commercial-taping facil-
ity, expects 1960 to show a “70% sales increase,” reports
vp & gen. mgr. John B. Lanigan. Sales figures for the first
11 months showed a 67% gain over the same 1959 period.
For 1961, Lanigan predicts a 40% sales rise, adding that
“we wouldn’t be surprised to see this estimate topped by a
large margin.”
Scarcity of new syndicated shows (see p. 11) has
prompted Screen Gems to start a mid-season sales cam-
paign on a 26-episode adventure series called Tallahassee
7000, starring Walter Matthau as a special agent of the
Florida Sheriff’s Bureau. SG has already sold the show in 5
major markets, including WCBS-TV N.Y.
Transfilm-Caravel, Buckeye Corp.-owned producer of
TV commercials, industrial films, business shows & training
programs, has acquired Klaeger Film Productions, N.Y.
after more than 2 months of negotiation. Robert H. Klae-
ger, former pres, of his own firm, was named senior vp of
Transfilm-Caravel as well as president of the new film pro-
duction division.
Film Producers Assn, of N.Y., a trade group including
many producers in the TV commercial field, has accepted 3
more members: Gray-O’Reilly Productions, Marathon
International Productions, 411 Sound Recording Studios.
People: Renville McCann has been named by Trans-
Lux to direct a sales expansion in closed-circuit TV for
industrial & commercial organizations . . . Harold Klein
has been appointed Film Producers Assn. exec. dir. . . .
Bruce Collier has been made UAA Southwestern div. mgr.
HOLLYWOOD ROUNDUP
Long-projected $4-milIion Hollywood motion picture &
TV museum got the green light last week, when the Los
Angeles County Board of Supervisors, in an about-face,
voted 4-1 for an initial allocation of $162,000 for arch-
itectural fees for the structux-e (Vol. 16:51 p4). The County
also agreed to donate 4.5 acres of land for the project, pick
up an estimated $340,000 tab for an additional 1.5 acres
and guarantee a $4-million construction loan. Previously,
the supervisors had balked at the project, demanding that
the film industry pay half the cost of the project. The
movie industry declined to donate cash, but will contrib-
ute some $5-million worth of filmland memorabilia.
Screen Actors Guild has granted MCA a 60-day exten-
sion of a waiver under which the talent agency’s TV-film
subsidiary, Revue Studios, operates as a production com-
pany. The Guild also granted an extension on its contract
with the Artists’ Managers Guild. Both contracts would
have expired Dec. 31. SAG granted the extensions because
Guild executives were too busy with TV & movie negotia-
tions in 1960 for negotiations with MCA and AMG.
Selmur Productions, AB-PT’s film-&-tape production
subsidiary, embarks on its initial film series soon with a
30-min. pilot for a dramatic series. It is now seeking a
male lead. Selmur also plans to pilot Direct Line, a taped
documentary series recreating human-interest events. Peter
Robinson is producer.
Starward Productions, owned by producer Wilbur Stark
& writer A1 C. Ward, will co-produce 3 White Hats, an
action-adventure series, with Cal. National Productions.
The pilot will be filmed in January . . . Goodson-Todman’s
pilot of Tiggero, an action-adventure series, will be filmed
Jan. 20, with Harry Julian Fink as producer.
CBS Films in Hollywood is moving to new quarters at
6121 Sunset Blvd. in Columbia Square . . . Producer Rus-
sell Hayden has filmed a 60-min. pilot, Caribe Inn, starring
Jeffi’ey Stone, Don Dorrell and Tommy Cook.
Skelton Studios has taped a 60-min. special, The Song
& Dance Man, starring Dan Dailey, for producers Buddy
Bregman & Paul Benton.
Disneyland Park & the Disneyland Hotel, Anaheim,
Cal., plan a $6-million expansion program in 1961 — includ-
ing a $1.9-million monorail system to link the pai'k & hotel.
People: Tony Muto has been named head of the story
dept, at 20th Century-Fox TV, replacing Kenneth Evans,
who resigned . . . Robert Walker has left 20th Century-Fox
TV, where he was head of casting . . . Herbert Hirschman
has left 20th Century-Fox TV to join MGM-TV as a
producer-dii'ector. Fletcher Mai-kle & Art Wallace replace
Hirschman as pi'oducers on Hong Kong . . . Morton Fine &
David Freidkin, producei’-director-writing team, have left
Ziv-UA to produce their own TV series . . . Charles Russell
has been named an alternate pi-oducer of Adventures in
Paradise at 20th Century-Fox-TV . . . Richard Berg has
left NBC-TV wrhere he has a producer-writer contract . . .
Edward Walsh named story editor on The Gunslinger, new
series. Preston Foster has been added to the regular cast of
the Charles Marquis Warren-produced Western . . . N.Y.
attorney George Elber has joined Four Star Television as
vp & exec. asst, to exec, vp Tom McDermott. He will be
in chai-ge of business & legal affairs.
VOL. 17: No. 1
13
$7.5-million “blacklisting” suit was filed against 8
major Hollywood studios (of which 7 are active in TV pro-
duction), the Motion Picture Assn, of America and the
Assn, of Motion Picture Producers in Washington Dec. 30.
Plaintiffs in the action are a dozen movie writers & actors
who charged that a “political blacklist” has kept them out
of film work since 1947. Seeking redress under anti-trust
laws are writers Nedrick Young, Albert Maltz, John How-
ard Lawson, Hei’bert Biberman, Lester Cole, Robert L. Rich-
ards, Frederick I. Rinaldo & Philip Stevenson, and perform-
ers Gale Sondergaard, Alvin Hammer, Mary Virginia
Farmer & Shimen Ruskin. The group’s attorney, A. L.
Wirin, stated that the suit would “detail how the alleged
blacklist has been employed.” Some of the plaintiffs were
among the so-called “Hollywood 10” convicted in 1947 of
contempt of Congress following a probe of Red activities in
the movie industry. (Interesting exception: “Hollywood 10”
writer Dalton Trumbo, who has worked under various
pseudonyms and who wrote the screenplay for “Exodus,” is
not a party to the suit.) The studios charged with black-
listing are MGM, Columbia, Paramount, 20th Century-Fox,
Warner Bros., Universal, Disney and Allied Artists. Only
Universal is currently not represented with network or
syndicated telefilm shows.
Warner Bros, production of Maverick was not “mater-
ially hampered or interrupted” by the writer strike, said
Los Angeles Superior Court Judge Arnold Praeger last
week, in his formal ruling on behalf of James Garner, who
had charged WB with breach of contract when it invoked
force majeure and took him off the payroll last March 3
(Vol. 16:49 p8 et seq.). In his written decision, Judge
Praeger said WB had continued production of the series
during the strike so that the strike did not give Warners
the right to stop paying Garner. The star had finished the
Maverick series for 1959-60 and one episode for the follow-
ing season, he found, and WB could have begun production
on Mavericks for this season as late as May 1960. Refusal
of Warners to pay Garner was “willful, deliberate and not
in good faith,” and constituted a “total breach of contract”
declared the judge, in freeing Garner of his contract.
Garner was also awarded $1,750 damages — one week’s pay.
Temopic Enterprises S.A. has been formed by pro-
ducer Eugene Rodney & Robert Young ( Father Knoivs
Best), for production of a CBS-TV series to star Young.
They may make a pilot in March at Desilu Gower, where
their new firm is quartered. Rodney told us that Father is
currently being shown in 22 countries . . . Producer-writer
team of Ray Singer & Dick Chevillat will make a pilot,
Marty & Me, a comedy which may star Tommy Noonan.
Cal. National Productions may finance the January pilot.
CBS-TV is piloting High Time, a comedy, in February.
Plan is to showcase it on GE Theater. Cecil Barker is
producer . . . Mark VII Ltd., long dormant in TV, is re-
turning to production with a comedy pilot, The Barbara
Nichols Show, to be filmed in Feb. or March. Jack Webb
will produce . . . Producers Bill Thomas & Sam White go
into production Feb. 1 with their action-adventure pilot,
Ski Patrol.
Tandem Productions’ producers Bud Yorkin & Norman
Lear will pilot the 60-min. comedy, 3 to Make Ready, for
CBS-TV Feb. 1, and a comedy, Meet Me at Danny's, star-
ring Michael J. Pollard, in mid-February.
Film City Enterprises, owned by producer-writer Herb
Meadow, will pilot The Big Fever . . . Ziv-UA has piloted
The King of Diamonds, starring Broderick Crawford, with
John Robinson as producer.
Advertising
Best Campaigns of ’60: Admen had a chance to toss
bouquets at last year’s top TV commercials in N.Y. last
week when J ournal- American ad columnist Doris Willens
invited agency executives to pick their favorite TV cam-
paigns done by agencies other than their own. Gist of their
choices :
James F. Egan, senior vp of Doherty, Clifford, Steers &
Shenfield : “The new commercials for Crest toothpaste. A
skillful documentary approach.” David McCall, vp & as-
sociate copy chief, Ogilvy, Benson & Mather: “Remington
electric shavers. A good straightforward honest demon-
stration, thoroughly believable.” Stanley Tannenbaum, vp
& creative group head, Kenyon & Eckhardt: “The Johnson
& Johnson baby-product commercials. The very simplicity
puts [them] far above most of what you see on TV.” Peter
Hilton, pres, of Kastor Hilton Chesley Clifford & Atherton:
“The Kraft campaign on TV. Some of the best I have ever
seen.” Ben Alcock, vp & associate creative dir., Grey:
“Pontiac. For imaginative demonstration.”
Phyllis Robinson, vp & copy chief, Doyle Dane Bern-
bach: “Ban. For a strong & fresh approach.” Arthur
Bellaire, associate copy dir. for TV-radio, BBDO: “Two,
which are direct opposites — the Maxwell House percolator
commercial and Polaroid Land Camera.”
Rep-fostered rate-card revisions were announced by
Young-TV and Katz Agency in N.Y. last week. The new
Young-TV cards establish “a relationship between spot
price, spot value and demand.” Each card is divided into 3
parts, and each part is a complete card in itself, containing
package plans, basic spot & program rates. Spot campaigns
placed under rates in the first section are most costly,
the time periods being those with top ratings. The 2nd
section has lower price & rating levels, but an advertiser
may shift to the first section on 2 week’s notice. The 3rd
section (low rates) buys are pre-emptible without notice
for advertisers buying at the higher rates. The rate card
was developed by Young-TV exec, vp James F. O’Grady Jr.
The Katz agency’s new card is less of a precedent-setter.
Chiefly, its change is one of simplification, standardized
phraseology for conditions and purchase clauses, and a
look-alike sequence of items on individual station cards —
to save time-buyers the trouble of hunting all over a
card to find elements used in station comparisons. The
Katz card was announced by research & promotion assoc,
dir. Kenneth Mills.
Petroleum firms’ network & spot gross time billings
in the first 9 months of 1960 were $29,987,440 (vs. $23,-
552,711 for same ’59 period). Of the 20 largest producers,
TvB reports, 11 spent at least 30% of their ad budgets on
TV in 1959. Sales figures available for 10 companies in the
first 6 months of 1960 showed an increase of 3.4% (vs.
1.2% for the others, who put less than 30% in TV).
Texaco was the leading TV advertiser in this year’s first
9 months, with $9.5 million in gross time billings, followed
by Esso Standard Oil with $2.4 million.
■
Ad Peopie: Edward M. Thiele elected an exec, vp, Leo
Burnett; John C. Ianiri, elected a vp . . . John F. Devine
elected gen. counsel, J. Walter Thompson . . . Robert P.
Engelke elected a vp & associate media dir., Ted Bates . . .
George H. Alarik, Harold C. Mullen, Dean W. Proctor,
Donald M. Rowe elected BBDO vps . . . Edward Battey,
Theodore Gleysteen, John A. Hise, Frank Kemp, John Owen
and Lewis Titterton named senior vps & dirs., Compton.
14
JANUARY 2, 1961
Networks
CBS was again on top in the first of Nielsen’s Dec.
1960 NTI reports, a win considered meaningful by re-
searchers since it reflects “regular” (i.e., free of election
coverage etc.) programming. In nighttime A A ratings
(Sun. 6:30-11, Mon.-Sat. 7:30-11 p.m.) CBS drew 20.3.
ABC, previously in 3rd place (Vol. 16:51 p6), moved into
2nd place with a 19.5 to rival CBS closely. NBC showed
with a 17.4. The ratings also reflected an interesting growth
pattern, now likely to level off somewhat as ABC reaches
full status as a nighttime competitor. Since the year-ago
rating, ABC has increased its homes-reached average by
15%, while CBS increased 4% and NBC grew 1%. As has
happened before, ABC took top honors in Nielsen’s 24-city
report for the week ended Dec. 18, drawing a 20.0 against
19.6 for CBS and 17.3 for NBC.
NETWORK SALES ACTIVITY
ABC-TV
Naked City, Wed. 10-11 p.m.; Cheyenne, Mon. 7:30-8:30
p.m.; Islanders, Sun. 9:30-10:30 p.m.; part,
eff. spring & summer 1961 respectively.
Union Carbide Consumer Products (Esty)
Polk Miller Products (N. W. Ayer & Son)
Roaring Twenties, Sat. 7:30-8:30 p.m.; Islanders, Sun. 9:30-
10:30 p.m., participations eff. Jan.
Simoniz (D-F-S)
Action cartoon series, Mon.-Fri., 5:30-6 p.m., part. eff. Jan.
American Home Products (Y&R)
Adventures in Paradise, Mon. 9:30-10:30 p.m., part. eff.
April.
Union Carbide Consumer Products (Esty)
American Bandstand, Mon.-Fri. 4-5:30 p.m.; daytime pro-
gramming, Mon.-Fri., participations eff. Jan.
Warner-Lambert (Lambert & Feasley)
CRS-TV
The Gunslinger, Thu. 9-10 p.m., participations eff. Feb. 9.
R. J. Reynolds (William Esty)
I Love Lucy, Sun. 6-6:30 p.m., participations eff. Jan. 1.
Clairol (Foote, Cone & Belding)
The Aquanauts, Wed. 7:30-8:30 p.m., part. eff. Jan. 4.
Procter & Gamble (Benton & Bowles)
NBC-TV
Laramie, Tue. 7:30-8:30 p.m., participations eff. Jan.
Gold Seal (Campbell-Mithun)
Tall Man, Sat. 8:30-9 p.m., participations eff. Jan. 14.
Block Drug (SSC&B)
Laramie, Tue. 7:30-8:30 p.m.; Outlaws, Thu. 7:30-8:30 p.m.,
participations eff. Jan.
Pepsi-Cola (BBDO)
The Barbara Stanwyck Show, Mon. 10-10:30 p.m., renewal.
American Gas (Lennen & Newell)
The Tab Hunter Show, Sun. 8:30-9 p.m., renewal.
P. Lorillard (Lennen & Newell)
Daytime programming, Mon.-Fri., participations totaling
$5.5 million eff. Jan.
Colgate-Palmolive (Ted Bates)
Simoniz (D-F-S)
The Sweets Co. of America (Henry Eisen)
Toni (North)
Campana Sales (Erwin Wasey, R&R)
Mentholatum (J. Walter Thompson)
Mogan David Wine (Edward H. Weiss)
Cracker Jack (Leo Burnett)
Gold Seal (Campbell-Mithun)
Dow Chemical (Norman Craig & Kummel)
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
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For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John Walsh, former CBS-TV special programs
coordinator, appointed exec. dir. of National Academy of TV
Arts & Sciences’ first international TV festival to be held
in N.Y. & Washington in the fall of 1961.
Frank Rogier named gen. sales mgr., Mutual Radio
Network . . . James W. Dodd, ex-Screen Gems, named sales
administration mgr., NBC International; Byron E. Goodell
appointed Eastern div. sales mgr., NBC-TV Spot Sales . . .
Daniel Denenholz, Katz Agency vp and research & promo-
tion dir., elected secy.; Stanley Reulman, mgr. of San Fran-
cisco office, named a vp.
Harold E. (Hal) King named mgr. of upcoming KFOY-
TV Hot Sprinks, Ark., due on air in early 1961 . . . Paul
McDonough, asst, to FCC Chmn., shifts to general counsel’s
office, assigned to space communications.
Keith G. Dare, ex-WHCT Hartford, appointed sales
mgr., WNBF-TV Binghamton, N.Y. . . . Sidney P. Allen
appointed national sales mgr., CKLW-TV Detroit-Windsor,
headquartering in N.Y. . . . John A. Dobson, sales mgr.,
WCAX-TV Burlington, Vt., elected a vp.
Edwin K. Wheeler, gen. mgr., WWJ-TV & WWJ
Detroit, appointed to Businessmen’s Advisory Committee,
Wayne State U. School of Business Administration.
Born Dec. 26 to Mr. & Mrs. William Sarnoff : a daugh-
ter, Nancy Lynn, first grandniece of Brig. Gen. and Mrs.
David Sarnoff.
Obituary
Tracy S. McCraken, 66, Wyo. newspaper publisher &
Democratic National Committeeman, whose family inter-
ests included broadcasting, died Dec. 26 in Laramie County
Memorial Hospital, Cheyenne, following a heart attack on
Christmas Day. He owned 4.42% of KFBC-TV & KFBC
Cheyenne and satellite KSTF Scottsbluff, Neb. Other hold-
ings by the family & associates: radios KVRS Rock Springs,
Wyo.; KSID Sidney, Neb.; KRAL Rawlins, Wyo.
Frederick A. Knorr, 47, Mich, radio station operator,
died Dec. 26 in Ft. Lauderdale of burns received when he
fell into scalding water Dec. 9 (Vol. 16:51 pll). He is
survived by his wife, 2 daughters, a son and his parents.
Charles S. Monroe, 52, CBS-TV advertising & sales
promotion dept, administrative services mgr., died suddenly
Dec. 24 at his home in Forest Hills. He wrote many CBS-
TV & radio scripts. His wife, daughter & mother survive.
VOI.. 17: No. 1
MANUFACTURING, DISTRIBUTION, FINANCE
TV TRADE TRENDS — PRICING & WARRANTIES: First clues to changes in pricing &
warranty policies came from 3 manufacturers at week's end, in advance of the International Home Furnish-
ings Show which opens its 10-day stand Jan. 6 at Chicago's Merchandise Mart.
Topping pricing news were movements both up & down — up by Zenith & down by GE, though the
latter's move seemingly involves only one new portable. Warranty news was made by Philco's new nation-
wide 90-day parts-&-labor guarantee.
Zenith distributors last week were showing dealers a revamped 58-model TV-stereo line which made
good on Zenith Sales Corp. Pres. Leonard C. Truesdell's Oct. prediction of ''an increase in prices of a number
of models" (Vol. 16:42 pl7). As we observed price tags at N.Y. distributor's show, suggested lists of many
holdover TV models were up — most of them by $10, although increases appeared to range from $5 to $25.
In Zenith's stereo line, several sets carry higher retail prices — the increment ranging from $10 on a
low-end portable (now $89.95) to $50 on a $550 FM-AM-phono console. In addition, Zenith introduced a new
super-sensitive timer and its own-make stereo changer — incorporated into several brand-new sets. (For
details on Zenith line, see p. 18.)
GE will show new low-priced slim 19-in. portable at Chicago market. Now in production and due
for national distribution within few weeks, it's called GE's "first 1962 set." At $159.95, it appears to be lowest-
priced big-name transformer-powered set with 19-in. 114-degree tube. Plastic-encased set is 12 Vi -in. deep at
bottom, tapers to top, has AGC, width control, carrying handle. Step-up models are in $169.95 range.
Philco retail prices also will rise — by at least $1.75 for portables and $4 for all other models. These
increases represent costs of Philco's new inboard parts-&-labor warranty — costs which "are over & above
the suggested list prices of the products," but which will be ticketed to consumer as part of over-all TV-set
price. For more on Philco's labor warranty, see p. 17.
FM STEREO STANDARDS THIS MONTH? FCC held its first meeting on stereo FM multiplex
broadcasting last week — and afterwards Commissioners limited their comments to the hope that a decision
would be made soon. There are indications that Commission is aiming at decision by end of this month.
Four Commissioners were present — Chmn. Ford, Bartley, Craven, Hyde. They got rundown on ABCs
of FM stereo from Harold L. Kassens, chief of aural existing facilities branch, in charge of stereo proceeding
at staff level. Then they listened to tapes recorded during National Stereo Radio Committee's field tests
last summer, containing monophonic & stereo output of each system.
It was basically an orientation session. As among the 6 systems under consideration, it's understood
that no staff recommendations have yet been drafted — and there's still possibility, of course, that Commission
could decide not to choose any system. But best guess is that definite stereo FM standards will be established.
"We hope to reach an early conclusion," Chmn. Ford told us after session. Comr. Bartley, whose
interest in both FM & stereo is of long standing and who attended some of last summer's field tests, expressed
belief that "there'll be something before spring."
TV-RADIO PRODUCTION: EIA statistics for week ended Dec. 23 (51st week of 1960):
Dec. 16-23 Preceding wk. 1959 wk. ’60 cumulative ’59 cumulative
TV 81,762 98,083 103,342 5,684,757 6,272,488
Total radio 271,255 347,572 278,550 17,008,069 15,403,054
auto radio 91,631 111,712 130,156 6,344,079 5,460,238
16
JANUARY 2, 1961
1961 — ANOTHER RECORD, COMPETITIVE YEAR: It's going to be a bright year for
those who can stand the pace. That's the way we see 1961 — a record year in consumer-electronics dollar
sales, a hotly competitive year, a year when efficient organization, selling ability and honest value will
count more than ever before. It won t blaze any new trails from standpoint of industry-wide profits, but
firms with good management will be able to present satisfying reports to their stockholders.
You've read industry leaders' cautious forecasts in these columns last week (Vol. 16:52 pl9). There
is virtual unanimity that 1961 will start at a pace substantially slower than I960, pick up velocity at midyear,
with 3rd & 4th guarters better than last year's corresponding ones. This, of course, spells higher dollar sales,
since greater proportion of higher-priced merchandise traditionally is sold in year's 2nd half. We'll go a little
further and predict higher unit sales of TVs & phonos, and at least a dollar increase in radio sales.
Inventories will be watched more closely than ever before — nobody will want to take off on the
overproduction toboggan. We see TV production, distributor & retail sales all hovering around 6-million
mark this year (up from 5.7-to-5.8 million in all categories last year), phono retail sales nearly 5 million (vs.
4.5 million), radios 10-to-10.5 million (vs. 10.2 million), auto radios close to 6 million (vs. 6.5 million).
By year's end a new product will be revitalizing both the radio & console stereo markets, with a 2nd
innovation poised in attempt to obsolete the phonograph as we know it today. FM multiplex stereocasting
could begin around midyear and by Christmas season give big boost to both radio & stereo-phono sales. At
year's end, hottest industry issue may be 3M's bid to obsolete the phonograph with its tiny automatic -chang-
ing tape cartridge.
In more detail, here's size-up of '61 as it looks from way out on our limb of the electronics tree:
TV Soles Trends: Product upgrading will continue — with more emphasis on furniture styling,
high-end sets, etc. Accordingly, average factory price of TV set sold in 1961 will rise to about $150, highest
since 1953, up from low of $127 (1956) and from last year's estimated $146. TV-phono combinations will
comprise a record 5% of retail sales (up from 3.7% last year), other consoles remaining at 45%, table models
& portables dropping to 50% (from 51.3%).
Technical Innovations: "The big change" — to 19- & 23-in. sets— came last year. This year's
changes will be less noticeable in the showroom and aimed primarily at consumer satisfaction. One trend
was foreshadowed by RCA Victor's introduction of sensitive New Vista tuner last year — and followed just
last week by Zenith's Gold Video Guard tuner. More sensitive sets, lower noise levels, are good selling
points — and good hedge in event industry must change over to uhf. Hot battle over picture-tube implosion
shields will continue, first sets using du Pont Mylar shields and Pittsburgh laminated caps appearing in 1961.
TV Merchandising Trends: Set makers will walk tightrope in attempt to reassure consumers
on set reliability and at same time avoid offending service technicians. New warranty plans — some includ-
ing parts and labor (see Philco story, p. 17), others extending to one or 2 years — will be tested & adopted.
Another trend may be apparent by year's end — talk about discontinuance of annual model changes.
This will be influenced less by George Romney & Vance Packard than by desire to end price-cut dumps &
unnecessary retooling.
Color TV: Even though Gen. Sarnoff stated last week that his company made profit "in 7 figures"
on color in 1960, color will continue to be primarily RCA's baby. We think industry color sales, stimulated
by an exceptionally good color set this year, will increase by 50% from an estimated 150,000 sets in 1960
(which in turn was 30% above 1959) to about 225,000, in 1961.
Radio Sales: FCC-established FM stereo mutiplex standards (see p. 15) will help increase dollar
volume of radio sales and give U.S. manufacturers a unigue product not being made in any other country.
In transistor radio field, more set makers will offer U.S.-made receivers priced competitively with imports,
although total radio sales still may not come up to 1960's unit total.
FM Radio: Public will purchase record number of FM receivers & timing devices. Including not
only table radios, but combinations, hi-fi tuners & imports, FM will increase its U.S. audience by about 2.5
million sets, compared with some 2 million last year. Toward end of year, many of these will be multiplex
sets (unless there's hold-up in FCC decision), although really low-priced stereo radios won't generally be
available until 1962.
Phono Trends: Phono mix will continue in 1960 pattern — about 75% stereo, 25% mono. But toward
year's end, influence of FCC stereo decision should be felt and nearly all stereo phonos sold will be eguipped
VOL. 17: No. 1
17
with FM tuners — either already adapted or easily adaptable to FM multiplex stereo. Market will develop
for FM stereo tuner converters for existing stereo phonos. We predict sale, under impact of this FM-stereo
development, of some 5 million phonos at retail next year.
Tape Cartridges: The tiny Minnesota Mining CBS tape cartridges — the 3^2 -in. square, 5/16-in.
thick wafers which can provide up to 64 min. of stero music (Vol. 16:13 pi 8) — will be in at least experimental
production by year's end, and 3M's Revere subsidiary will be manufacturing automatic players for them.
Zenith, Columbia, Revere & others will be ready for marketing of stereo units containing the new cartridge
changers, and predictions will be heard that at last tape is ready to obsolete the disc record.
Imports: This year will be first big year for TV imports. They'll still number less than 2% of
retail sales — about 100,000 units. Most will be from Japan, some from Germany. Majority will be 19-in.
non-transistorized units; battery portables won't make much impact here in 1961. Radio imports will continue
at approximately 1960's level (7.5 million, including 1- & 2-transistor "toys"), with no successful federal legis-
lation to stop them. Tape recorder & stereo phono imports from Japan will soar.
Those are 1961's prospects as we see them. It will be a year with plenty of opportunity, with high
stakes for those who guess right, extreme dangers for those who can't keep pace. Public will have the
money to buy, plenty of old sets to replace, and there'll be enticing new products on the market. Summing
up in a single word the challenge of 1961: Salesmanship.
1 More about
PHILCO’S LABOR WARRANTY: “Unprecedented" is Phil-
co’s description of its new nation-wide TV service
policy (see p. 15) that guarantees service labor as well
as parts during the 90-day warranty period. The policy
becomes effective with the new Philco TVs, which are
being introduced to dealers this week at simultaneous
conventions in Miami Beach & Las Vegas.
Philco portables will be sold with a built-in policy pro-
viding “carry-in" service. Table models, compacts and con-
soles will be covered with in-the-home service. The costs
of these inboard service policies, Philco candidly states, are
$1.75 & $4 respectively. However, the policies are not
optional for consumer, dealer or distributor. Accordingly,
the price the consumer pays for his new Philco TV auto-
matically will include the labor warranty.
Henry T. Paiste, Philco’s consumer-relations & service
dir., says the TV policy was field-tested in Chicago, Mil-
waukee and Cincinnati and is patterned after the company’s
labor-&-parts warranty for 1‘adios, introduced in 1955.
The contract servicing, he explains, will be provided
by more than 30,000 independent Philco servicemen, thou-
sands of Philco dealers with “qualified” service shops &
technicians, and independent non-retailing servicemen who
do servicing for non-servicing TV retailers.
Paiste told us that the serviceman will bill Philco at
virtually “full rate” for labor-&-parts repairs and will make
just about the same profit as he would if the TV set owner
walked into the shop cold for the same repair.
“This labor & parts warranty,” he told us, “is designed
for satisfaction. It assures the customer complete service
protection during warranty, it furnishes the serviceman
with a proper profit on his work, it brings him additional
business both during the warranty period and after. Philco
sees this as a major step in bringing about a much needed
uniform service coverage for the entire service industry.”
ranties on a local level.”
* * *
Westinghouse’s 90-day labor-&-parts warranty on all
19-in. portable TVs became effective Jan. 1. TV-hi-fi dept,
mgr. J. J. Egan noted: “Previously, some Westinghouse
distributors & dealers had offered free labor-&-parts war-
ranties on a local level.”
GALVIN & SKINNER SEE GOOD ’61: The presidents of 2
large consumer-electronics manufacturing firms both
see 1961 business as at least equal to 1960’s thanks to
an anticipated 2nd-half pickup. Philco’s James M.
Skinner Jr. & Motorola’s Robert W. Galvin thus add
their opinions to those of other industry leaders quoted
in our annual roundup last week (Vol. 16:52 pl9).
Galvin’s statement: “It is likely that the sale of high-
ticket consumer-products items, which were comparatively
high in the first half of 1960, will be at a reduced level
during the same period of 1961, but we can expect improve-
ment in the last half of 1961 compared with 1960. The total
volume should be approximately the same.
“We expect that a number of factors will accumulate
to make the 2nd half of 1961 a brisk marketing period:
Renewed confidence, particularly on the part of the 66
million people who were never out of a job during the
recession . . . accumulated savings . . . and the fact that
more than enough time will have passed during which
people have been unduly postponing their replacement
purchases. This, combined with some attractive new prod-
uct features to be available, will nurture the market.
“Other radio products will be up in the 2nd half of
next year, after a somewhat lower first half than 1960,
to the extent that we believe 1961 will show a gain over
1960. Car radio sales volume may be down slightly next
year from the excellent output in 1960.”
Skinner’s statement: “. . . We expect the industry to
[have] an improved 2nd half; end the year with rising sales.
“Sales of home electronic products probably will start
slowly during the early months of 1961, and show improve-
ment during the middle quarters and particularly in the
4th quarter. Sales of all types of phonographs & TV should
show a tendency to firm up in the coming year, particularly
as the symptoms of the present mild recession disappear.
Foi'tunately, the predicted upturn of the economy in mid-
year will coincide with the beginning of TV’s traditional
season of high sales. Radio, however, will continue as a
steady business throughout the year under the impetus of
strong consumer demand for transistorized models . . .
“As a whole, then, we expect the economy to gain new
strength in the last half of 1961, bring sales for the year to
levels equal to 1960, with a chance for a modest increase.”
18
JANUARY 2, 1961
More about
NEW MODEL SETS: New TV, radio & stereo instru-
ments will formally be unveiled at the International
Home Furnishings Show which starts this week (Jan.
9) at Chicago’s Merchandise Mart, but many distribu-
tors were giving dealers a look at them last week in
private showings. In addition to the new price & war-
ranty trends of Zenith, GE & Philco (see p. 15), here
are some of the highlights :
Zenith — Several new innovations are found in Zenith’s
long line. A new super-sensitive tuner in 19 basic models
— including portables, table models, consoles & combina-
tions— has been named “Gold Video Guard.” The new tur-
ret tuner has “104 contact points made of 16K filled gold,
alloyed with platinum & silver.” Hand wired, it’s designed
to minimize contact wear, is built to accommodate up to 4
uhf strips. It features a front-of-set fine-tuning control
which may be used by the set owner to peak-tune each chan-
nel— and adjustments can be readily made without upset-
ting tuning of any other channel.
One of the most interesting features of the Zenith line
is the addition of DC restoration to high-end TV models.
This technique, long known to the industry, but not used
recently by any other manufacturer to our knowledge,
sharply improves contrast and prevents wash-out of details.
Called “Dynamic Contrast Control” by Zenith, it may be
engaged or disengaged by means of a push-pull switch
under the hinged escutcheon panel.
Zenith also showed for the first time its “Stereo Pro-
fessional” changer, featured in 6 stereo consoles and one
TV combination. Built by Zenith — the first changer it has
made itself in several years — it features precision construc-
tion designed to minimize rumble, wow & flutter. An inter-
esting feature is a pop-up 45-rpm spindle which folds right
into the turntable.
The new Zenith TV line includes 39 basic models, 19 of
them with remote control. Stereo line has 3 portables & 16
single-cabinet consoles, 5 with “extended stereo” & reverb.
Olympic — Six new TV models, 2 stereos & 4 radios will
be added, all of them promotionally priced. The TV line
includes a 19-in. TV-radio-phono combination at $249.95, a
23-in. combination at $389.95, a 23-in. console at $249.95,
a 23-in. table model at $199.95 and an open-priced 19-in.
portable. Stereo consoles are priced from $129.95 without
radio and $199.95 with AM-FM. Featured in the radio line
is an AM-FM table model at $29.95, a 6-transistor pocket
set, a 5-tube clock radio and a 5-tube radio, the latter 3
with open list. Olympic’s display will be at Chicago’s Con-
gress Hotel Jan. 6-12.
Webcor — To be shown at regional distributor meetings
beginning Jan. 5 (Chicago) will be these new products: (1)
“Galaxy” stereo phono-tape recorder-AM-FM console to re-
tail at about $1,000. (2) “The industry’s smallest AM-FM
radio, transistorized down to one-fourth the size of the next
larger competitor.” (3) A cordless big-speaker AM radio
said to operate more inexpensively than a power-cord unit.
(4) A 9-transistor citizens band transceiver.
TV-radio-phono excise tax rules, revised to bring them
into line with technical changes in the 1958 Excise Tax Act
(Vol. 16:2 p21), have been put into final form by Internal
Revenue Service. The text of the rewritten regulations,
which retain the 10% manufacturer’s tax on sets, is pub-
lished in the Dec. 19 Internal Revenue Bulletin, available
from IRS offices.
OCT. PHONO SALES DIVE: Retail phono sales in October
1960 were the best since February — but not good
enough to maintain 1959’s pace. Following the decline
trend which began in the preceding month (when retail
sales were 3% lower than Sept. 1959), October’s retail
sales dipped 19% below Oct. 1959’s figure.
Cumulative retail sales for 1960’s first 10 months were
still 10% ahead of the same 1959 period, thanks to the
substantial lead chalked up in the first 8 months of the
year. However, if retail sales in November & December
followed the October pattern (official figures not yet avail-
able), they pulled 1960 unit sales down to the same level
as full-year 1959 — about 4.4 million units.
Of course, unit sales don’t tell the full story. Dollar
sales volume in 1960 was considerably ahead of 1959 —
largely because full-year retail phono sales for 1960 con-
sisted of an estimated 75% stereo units vs. 62% in 1959.
Factory sales of phonos were 14% below Oct. 1959 in
Oct. 1960, while 10-month factory unit sales were 18%
higher than during the same 1959 period. The official EIA
phono sales figures for 1960’s first 10 months as compared
with the corresponding 1959 months:
PHONO FACTORY SALES
1960 1959
Month Mono Stereo Total Mono Stereo Total
January 118,400 341,329 459,729 184,147 177,336 361,483
February 92,649 324,666 417,315 164,873 188,760 353,623
March 63,264 242,523 305,787 119,075 168,117 287,192
April 30,962 142,409 173,371 47,153 125,111 172,264
May 36,793 146,176 182,962 33,356 89,827 123,183
June 69,293 198,407 267,700 44,976 152,900 197,876
July 70,992 222,559 293,551 44,591 168,668 203,259
August 109,321 307,517 410,838 65,179 277,545 342,724
September 146,997 384,289 531,286 102,399 377,785 480,184
October 143,160 391,821 514,980 139,579 456,471 696,050
TOTAL 881,831 2,701,696 3,583,527 945,328 2,172,510 3,117,838
PHONO RETAIL SALES
1960 1959
Month Mono Stereo Total Mono Stereo Total
January 150,688 368,964 449,923 231,429 159,214 390,643
February 102,063 347,860 448,128 171,127 156,477 327,604
March 61,249 249,497 310,746 139,677 140,075 279,662
April 41,503 152,141 193,644 94,226 118,197 212,423
May 39,734 141,080 180,814 70,228 82,765 152,993
June 44,925 166,339 210,264 66,979 100,982 167,961
July 68,787 180,949 239,736 82,742 124,979 207,721
August 79,364 257,581 336,945 98,132 198,926 297,068
September 115,863 264,636 380,499 132,686 257,857 390,543
October 126,807 272,101 398,908 152,248 343,428 495,676
TOTAL 820,983 2,400,148 3,221,131 1,239,374 1,682,900 2,922,274
* * *
Transistor sales at the factory level passed the 100-
million mark in October, remaining above 12 million for
the 2nd consecutive month, EIA figures show. The total
for all of 1959 was 82 million. Transistor factory-sales
dollar volume for October totaled $25.9 million, down
slightly from September, as were unit sales. Here are EIA’s
10-month factory figures, with 1959 comparisons:
I960 1959
Units Dollars Units Dollars
January 9,606,630 $24,714,580 5,195,317 $13,243,224
February 9,527,662 24,831,570 6,393,377 14,550,056
March 12,021,506 28,700,129 6,310,286 18,117,660
April 9,891,236 23,198,576 6,906,736 16,864,049
May 9,046,237 24,714,580 6,358,097 19,007,293
June 10,392,412 27,341,733 6,934,213 18,031,693
July 7,070,884 18,083,802 6,030,265 16,618,315
August 9,732,993 22,739,969 7,129,696 18,854,138
September 12,973,792 28,442,229 8,662,526 20,861,290
October 12,168,632 25,945,195 8,710,913 22,109,748
TOTAL 102,431,984 $248,144,156 74,467,926 $199,189,791
Division to conduct research on ceramic ferrite & other
semiconductor materials has been formed by Conductron,
subsidiary of Paramount Pictures’ Autometric Corp.
Capitol Records has formed a home-instruments div. to
design, make and sell Capitol portable & console phonos.
VOL. 17: No. 1
19
Trade Personals: Ross Snyder, ex-mgr. Ampex Profes-
sional Products video products dept., named staff asst, to
mktg. div. dir., Eitel-McCullough . . . L. I. Wood named GE
vp, gen. counsel & secy., succeeding Ray H. Luebbe, retir-
ing ... I. Nevin Palley named pres, of ITT Federal Labs,
new div. comprising former ITT Labs and ITT Federal div.
. . . John B. Tuthill named finance vp, W. W. Roodhouse,
administration vp, Collins Radio.
George T. Stewart named Eastern region sales vp,
Sylvania Home Electronics; Austin J. White appointed
Midwestern sales vp . . . Robert M. Carstens promoted to
asst, sales mgr., Zenith Sales Corp. international div. . . .
Robert M. Jones promoted to personnel vp, Philco, succeed-
ing Harold W. Butler, who resigned as an officer but con-
tinues as a dir. & exec, committee member . . . Allen Cen-
ter, who rejoined Motorola Jan. 1 (Vol. 16:47 p21), elected
PR vp . . . Robert W. Pemberton named regional sales mgr.,
Stromberg-Carlson consumer products Midwest territory.
Ben Zale named ad mgr., Rek-O-Kut . . . Warren R.
Baughman named permanent magnets sales mgr., Indiana
General’s Indiana Steel Products div. . . . Peter Bas named
mgr., entertainment semiconductor, tube & component
dept., in a split of Philips Electronics Industries’ Rogers
Electronic Tubes & Components into 2 separate depts.;
D. S. Simkins, appointed mgr., professional semiconductor,
tube & component dept. . . . Dr. George Wetwijn named
director of engineering at the Evanston, 111., plant of Hoff-
man Electronics semiconductor division.
Bernard Reich, formerly chief, circuit-functions branch
of solid state-devices div., U.S. Army Signal Research &
Development Labs, Fort Monmouth, N.J., named pres.,
Molecular Electronics, subsidiary of Precision Circuits . . .
Harold A. Wheeler, Hazeltine vp, appointed to Defense
Dept. Advisory Group on Radar.
Frank H. Bower named to new post of research & de-
velopment contracts mgr., Sylvania semiconductor div. . . .
Charles R. Fisher named product engineering mgr., Strom-
berg-Carlson telecommunication div. . . . Palmer M. Craig,
named operations dir., Philco Western Development Labs,
Palo Alto . . . Nicholas F. Pensiero named mktg. admin,
mgr., Philco Corp. computer div., govt. & industrial group.
Meade C. Camp, ex-Univac div. of Sperry Rand, named
mktg. planning mgr., RCA electronic data-processing div.
. . . Robert C. Dunlap Jr. named a Texas Instruments vp,
succeeding Fred J. Agnich, resigned. Dunlap will head the
company’s geoscience activities, continuing as pres, of sub-
sidiary Geophysical Service . . . David Lachenbruch pro-
moted to asst, managing editor, Television Digest.
— ■
George’s Radio & TV Co. Inc., big Washington discount
house, has denied FTC charges that it made deceptive
pricing & savings claims in advertising for appliances sold
at its “warehouse supermarts.” The firm said the ads
listed manufacturers’ “suggested retail prices,” and didn’t
mislead buyers. Meanwhile, the govt, filed a suit for a
$45,000 judgment against the company for alleged failure
to comply with a 1954 cease-&-desist order against TV
set-pricing practices which FTC said were deceptive.
George’s Pres. George Wasserman should be assessed
another $45,000 as an added penalty, the govt, said in the
action instituted in U.S. District Court, Washington.
Factory sales of appliances will rise 3.5% in 1961,
compared with 1960’s 6.8% decline from a year ago, pre-
dicts the consumer-products div. of the National Electrical
Mfrs. Assn. These gains are anticipated (1960 losses in
parentheses): electric refrigerators, 0.7% ( — 8.2%); food
freezers, 5.3% ( — 13.3%); electric ranges, 4.9% ( — 9.6%).
John V. L Hogan: John Vincent Lawless Hogan, 71, an
engineering pioneer in radio, TV, facsimile & high-fidelity
sound reproduction, died Dec. 29 at his home in Forest
Hills, N.Y. after a long illness. Holder of many patents
in these fields, and a consulting engineer until his recent
illness, Hogan’s career paralleled the rise of electronics.
In 1908, at 19, as chief lab assistant to Dr. Lee de
Forest, he is credited with transmitting the first music by
radiotelephone to be heard outside the laboratory (a
wireless operator at Brooklyn Navy Yard heard it while
listening for Morse code). During this time he invented
the single-dial radio tuner as well as a crystal detector.
In 1909 he joined the National Electric Signaling Co.,
becoming mgr. of Prof. R. A. Fessenden’s experimental
trans-Atlantic station. He held several important com-
mercial & govt, posts in World War I, after developing &
receiving patents for a number of improvements in broad-
casting & reception, particularly relating to sound fidelity.
In 1921, he became a consulting engineer, continuing
to experiment in radio — including such fields as TV, FM &
facsimile. He served as an advisor to the Federal Radio
Commission. He founded the experimental W2XR N.Y. in
1928 in connection with experiments in high-fidelity sound
for TV. The station later became commercial WQXR (pur-
chased by N.Y. Times in 1944); he resigned as president
of the station in 1949. During World War II, he concen-
trated on military electronics research and served as
special assistant to Dr. Vannevar Bush, director of the
Office of Scientific Research & Development. He was
president of Hogan Labs Inc. & Faximile Inc., was a
founder & president (1920) of IRE.
Finance
Sprague Electric expects 1960 to produce peak earnings
of $4.5 million ($3.25 a share) on record sales of $65
million, compared with 1959’s profit of $3.5 million ($2.61)
on $56.4-million sales. Chmn. Robert C. Sprague, in a re-
cent N.Y. Times profile, noted that Sprague sales have ex-
panded at an average rate of 16% annually during its first
30 years (1926-1957), are expected to grow at a minimum
average of 12% annually in the decade ending 1967. “In-
creasing competition in the electronics business, both
domestic & foreign,” he said, “requires the most astute
business & financial judgment. At the same time, the
future in electronics belongs to those companies that keep
themselves in the technological forefront. We are strength-
ening our board & our executive staff (Vol. 16:48 pl8) in
both directions so that we will be prepared to continue, if
not exceed, the rate of growth we have [had] in the past.”
Thompson Ramo Wooldridge plans to buy Radio Con-
denser Co., Camden, N.J., and has obtained an option to
acquire more than 90% of the latter’s common. Wooldridge
Pres. Dean. E. Wooldridge says that, subject to SEC
approval, 103,463 shares of TRW common will be offered
in exchange for 4,350,815 outstanding shares of Radio
Condenser, on the basis of .2374 of a share for one of the
Camden firm’s.
Appliance Buyers Credit Corp. (jointly owned by RCA
and Whirlpool) has completed arrangements for the private
sale of $7.5 million of senior subordinated notes, due Dec.
15, 1975. The St. Joseph, Mich, company furnishes financ-
ing for dealers & distributors of RCA, Whirlpool and Car-
rier products.
Avnet Electronics was slated for listing on the New
York Stock Exchange at year’s end, moving from the
American. Symbol: AVT.
20
JANUARY 2, 1961
Financial Reports of TV-Electronics Companies
ThcM are latest reporta aa obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Bendix
1960 — year to Sept. 30
1959 — year to Sept. 30
$794,499,990
691,511,604
$54,028,270
59,737,082
$26,188,471
27,404,274
$4.88
5.37
5,371,278
5,104,365
Hallicrafters
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
11,683,000
7,891,000
356.000
273.000
.32
.24
1,005,000
1,005,000
Heli-Coil
1960 — 6 mo. to Oct. 31
1959 — 6 mo. to Oct. 31
3,648,181
4,166,209
979,429
1,157,695
475,229
558,095
.69
.94
685,611
594,231
International Electronic
Research
1960 — year to Sept. 30
1959 — year to Sept. 30
5,239,834
4,357,671
346,507
167,194
.75
.36
462,000
462,000
Newark Electronic
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
3,435,000
.2,797,000
86,939
58,237
.27
.18
Yardney Electric
1960 — 6 mo. to Oct. 31
1959 — 6 mo. to Oct. 31
4,797,554
3,276,000
—
281,131
209,000
.28
.20
Storer Bcstg. Co. stockholders will put up 263,000 com-
mon shares for public sale through an underwriting group
headed by Reynolds & Co. Inc., according to an SEC regis-
tration statement (File 2-17433). The price & underwriting-
terms weren’t reported in the initial report to SEC. Storer
Chmn.-Pres. George B. Storer will sell 160,000 shares; the
Detroit Bank & Trust Co., as trustee under agreements
with him, 50,000; senior vp. J. Harold Ryan & Mrs. Ryan
(Storer’s sister), 50,000. All of the 263,000 common shares
being offered (of a total of 975,060 outstanding) are shares
into which a like number of Class B shares (1,499,690
outstanding) will be converted. The SEC registration state-
ment listed Chmn.-Pres. Storer as 72.38% owner of the
Class B stock.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, December 29, 1960
Electronics TV-Radios-Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range urithin which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates -
20-4
22
Magnetics Inc. _
7%
8%
Aerovox
7%
8%
Maxson (W.L.) _
12
13%
Allied Radio
22%
24%
Meredith Pub.
42%
45%
Astron Corp.
1%
2%
Metropolitan Bcstg.
18%
20%
Baird Atomic
24 %
26%
Milgo Electronics
18%
19%
British Industries
191/2
21%
Narda Microwave
37/a
4%
CGS Labs . .
5 %
7%
Nuclear of Chicago
37.%
40%
Cetron Electric
4 Vs
4%
Official Films
2 'A
2%
Control Data Corp. __
61%
65%
Pacific Automation
5
5%
Cook Elec. . _
12%
13%
Pacific Mercury
5 ‘A
5%
Craig Systems
15%
16%
Philips Lamp
156%
162%
Dictaphone -
2814
30%
Pyramid EHectric
2%
2%
23%
25%
Radiation Inc.
25
27%
Eastern Ind.
14
15%
Howard W. Sams
35%
38%
Eitel-McCulloUgh
19
20%
Sanders Associates
32%
35%
Elco Corp.
1514
16%
Silicon Transistor
3%
4%
Electro Instruments _
24%
27%
Soroban Engineering _
39
42%
Electro Voice
7%
8%
Soundscriber
15>A
17
Electronic Associates _
29 'A
31%
Speer Carbon
17%
19%
Erie Resistor
9%
10
Sprague Electric
52
55%
Executone
20%
23
Sterling TV
1%
2
Farrington Mfg.
28 '4
30%
Taft Bcstg.
12
13%
FXR
38%
42
Taylor Instrument
34%
37
General Devices
11%
12%
Technology Inst.
8
9
G-L Electronics
8 'A
9%
Tele-Broadcasters
1
1%
Granco Products
2%
2 ’/a
Telechrome
12
13%
Gross Telecasting
20
22
Telecomputing . _
7
7%
1/16
14
Telemeter
12
13 Vs
Hewlett-Packard
29%
31%
Time Inc. - —
74%
78%
High Voltage Eng.
153
163
Tracerlab _ -
8%
10
Infrared Industries —
17%
1914
United Artists _ — -
5%
6%
Interstate Engineering
21%
28%
United Control —
17
1874
Itek
50
54
Vitro _
10%
11%
6%
7%
Vocaline
2%
2%
Lab for Electronics
46%
50%
Wells-Gardner
20%
21%
Magna Theater
2%
2%
Wometco Ent.
12%
13%
Reports & comments available: ITT, study, Evans &
Co., 300 Park Ave., N.Y. 22 • Hallicrafters, analysis,
William R. Staats & Co., Ill Sutter St., San Francisco 4 •
Loral Electronics, prospectus, Kidder, Peabody & Co., 17
Wall St., N.Y. 5 • American Cryogenics, prospectus,
Courts & Co., 25 Broad St., N.Y. 4 • Educational Elec-
tronics, report on General Electronic Labs, $1, Carleton &
Co., 262 Washington St., Boston 8 • “Movie Makers Pros-
per Again,” Hollywood profile in Dec. 14 Financial World.
• Electronic Specialty, analysis, Dempsey-Tegeler & Co.,
210 W. 7th St., Los Angeles 14 • General Precision Equip-
ment, report, Eastman Dillon, Union Securities & Co., 15
Broad St., N.Y. 5 • Metropolitan Telecommunications,
prospectus, Milton D. Blauner & Co., 115 Broadway, N.Y. 6
• The Tele-Tronics Company, offering circular, Woodcock,
Moyer, Fricke & French, 123 S. Broad St., Philadelphia
• CBS, analysis, Goodbody & Co., 115 Broadway, N.Y. 6 •
Rank Organization, study, Bache & Co., 36 Wall St., N.Y. 5.
• Standard Kollsman Industries, analysis, H. Hentz & Co.,
72 Wall St., N.Y. 5.
Mergers & acquisitions: Avnet Electronics, Westbury,
N.Y. manufacturer of electronic components & devices, has
merged with British Industries, N.Y.-based marketer of
hi-fi & stereo equipment. Surviving Avnet will operate the
latter as a subsidiary. British Industries stockholders will
receive for each share one Avnet share plus a warrant
exercisable for 30 days to purchase 2 Avnet shares for each
5 BI shares • Electronic Specialty, which plans to consoli-
date next month with American Electronics (Vol. 16:49
p22), will merge first with D. S. Kennedy Co., subject to
approval of latter’s stockholders. Kennedy, of Cohasset,
Mass., produces antennas for space communications &
missile detection, employs some 500 persons in 4 plants
(Ala., Tex., Ia., Mass.). The combination of Electronic
Specialty (including D. S. Kennedy) and American Elec-
tronics is to be known as Electronic Science & Controls Inc.,
if stockholders of both approve the merger • Bedford
Blanket, New Bedford, Mass, maker of electric blankets,
reports it has merged with Standard Kollsman, which
recently acquired the electric blanket div. of Bobrich
Products (Vol. 16:51 pl3).
Common Stock Dividends
Stk. of
Corporation Period Amt. Payable Record
A. C. Nielsen Q $0.12% Feb. 1 Jan. 6
Packard Bell Q .12% Jan. 25 Jan. 10
WEEKLY
Television Digest
JANUARY 9, 1961
© 1961 TRIANGLE PUBLICATIONS, INC. '
VOL. 17: No. 2
DV
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
ALLOCATIONS COMMENTS — more of the same — turn up in form
I of 160 replies on interim vhf drop-in proposal. FCC is seen
adopting less than dozen (p. 1).
FCC PONDERS PAYOFF RULES, drafting changes to reflect the
Harris-Pastore amendments that require closer, case-by-case Com-
] mission scrutiny (p. 6).
Congress
OVERSIGHTERS SHUT UP SHOP fighting among themselves, but
[ they agree on need for more TV-radio-FCC reforms — and opposi-
tion to Landis plan. Bills pour into House (pp. 2 & 3).
SEC. 315 "WATCHDOG" HEARING to follow inauguration, is set
by Senate's Yarborough subcommittee. "Representative" equal-
time complaints will be explored (p. 4).
Stations
EXPANDED TELEVISION FACTBOOK, due April 15, will offer such
I unique services as complete data from ARB's 1960 station-cover-
age report, and exact scale reproductions of all station contour
! maps as filed with FCC (p. 3).
WHAT IS THE PUBLIC INTEREST? Comr. King's question arouses
us to make a 3-city survey. New York and Los Angeles attempt
answers — but not Washington (p. 5).
Film Tape
BING CROSBY PRODUCTIONS is being reactivated; seeking pro-
duction & investment opportunities (p. 11).
M 9 7361
Consumer Electronics
TRADE & BUSINESS TRENDS at market time: Low-end prices
are dropping, middle-of-line are firm to high; more sensitive
tuners; picture-tube dispute (p. 14).
TV & RADIO SALES ARE DOWN at retail in November, marking
radio's first drop of 1960. Eleven-month retail figures indicate
1960 TV sales were extremely close to 1959's (p. 16).
TV EXPORTS ROSE to 12,000 sets & chassis in September, Com-
merce Dept, estimates in electronics export-import tally (p. 16).
TUBE TRENDS FOR 1961, as forecast by GE's Davis: More 92-
degree sets, "integral implosion protection" (p. 17).
NEW SETS INTRODUCED by Philco, Motorola, GE, Sylvania &
Du Mont for winter market (p. 17).
WORLDWIDE COLOR TV via space satellite at 1964 World's Fair
predicted by Sarnoff. RCA dealers pledge color sales (pp. 15 & 18).
Advertising
BUSINESS IS LOCAL even in national brands, say studies by
Westinghouse and Corinthian. They show important variations
in buying habits between markets & within markets (p. 7).
TOY MFRS. WARNED by toy adman William Silverstein of Aurora
Plastics that unreality in TV toy commercials may create lasting
resentment. But his firm — and others — plan lots more TV (p. 8).
Other Departments
AUXILIARY SERVICES (p. 9). PROGRAMMING (p. 10). ETV (p. 12).
PERSONALS (p. 13). NETWORKS (p. 14). FINANCE (p. 20).
ALLOCATION COMMENTS — MORE OF THE SAME: FCC has last big cud to chew on in
its interim allocation plan proposal (Vol. 16:40 p2) — in the form of about 160 reply comments on the short-
spaced vhf drop-in concept.
A quick scan of the comments shows them to be more of the same — as the original comments. The
"haves” either flatly oppose any mileage cuts, or they urge severe limitations. The "have nots" insist that
their communities must have more competition — and mileage cuts are the only answer.
Gauging FCC, we judge it will finally come up with a few mileage-cut drop-ins — less than a dozen —
plus a half-dozen or so "move-ins." The latter would cut mileages to permit existing stations or channel assign-
ments to come closer to principal cities they're intended to serve. We see the Commission rejecting the vast
majority of proposed drop-ins — many for smaller communities — which have been suggested even though the
Commission didn't ask for any.
ABC & AMST epitomized the conflicting forces, and many of their comments were directed at each
other. ABC said that AMST's objective is simply to prevent & delay establishment of competing stations.
AMST said that ABC would destroy rural service to get a few more full-time affiliates — and that it is going to
get the affiliates in most important markets, anyway, through full-spaced drop-ins.
FCC continues working, meanwhile, on a long-range allocations policy. There's still every indication
that all-channel-set legislation is the keystone, supported by efforts to make uhf more viable (Vol. 16:49 p4, et
seq.). Recommendations to Congress are expected within next month or two.
2
JANUARY 9, 1961
OVERSIGHTERS SHUT UP SHOP: With characteristic controversy & confusion, House
Commerce Legislative Oversight Subcommittee headed by Rep. Harris (D-Ark.) officially went out of business
Jan. 3, after nearly 4 years of headlined hearings which gave broadcasting & FCC their roughest time.
TV-radio-FCC sighs of relief over demise may be premature, however. Harris isn't through, and
neither is his Commerce Committee. Even as he formally closed shutters on the special Oversight unit with
an 84-page final report (Rept. No. 2238), he hung up notice of a plan to start up again with a new (& regular)
Subcommittee on Regulatory & Administrative Commissions. It would ride herd on FCC & other agencies.
Internal bickering & public disputes marked close of Oversight Subcommittee's Congressional life
as they did its start, when chief counsel Bernard Schwartz was fired, accusing Harris of "whitewashing" FCC.
This time the charge of "incredible whitewash" was hurled at the Democratic majority by Republicans on the
Subcommittee. They disowned staff report (Vol. 16:52 p2) which was the basis of the Subcommittee report,
called it "unfair, unjudicial and beneath the dignity of a Congressional committee. Republicans' ire was
brought on particularly by the majority's "shocking" exoneration of ex-New Deal braintruster Thomas G.
Corcoran of any wrongdoing in an FPC case investigated by the Subcommittee.
There was no Republican dissent, however, from other major findings & recommendations in the final
report dealing with broadcasters & FCC. The report repeated staff conclusions that more must be done to
bar backdoor approaches to FCC & other agencies; that networks should be regulated or licensed by FCC; and
that trafficking in station licenses must be halted. Harris promptly introduced legislation carrying out the
recommendations, adding a handful of bills to those overflowing the House hopper during the opening week
of the 87th Congress (see opposite page).
Subcommittee also challenged James M. Landis & his reform proposal to President-elect Kennedy
that the White House take on over-all policy control of the agencies (Vol. 17:1 pi). Overseeing agencies is a
primary job of Congress, not the White House, the report said in its final paragraph — which was tacked on to
the staff's language after the Landis recommendations were released.
"It would be tragic to have a conflict develop between the Executive & Congress over the question of
which branch has supreme control over the federal agencies," Harris & his colleagues (Democrats &
Republicans alike) warned. Reflecting the traditional Congressional resentment of any White House action to
move in on territory legislators regard as their own, the report went on:
"In this field it must be recognized that the agencies exercise powers delegated to them by Congress,
and that Congress has the Constitutional responsibility of supervising & overseeing their operations." The
Subcommittee conceded that the President has responsibilities for agencies, too, and that "watertight com-
partments" of jurisdiction shouldn't be maintained. It called for "accommodation" between the 2 branches
of govt, on agency problems, and said the proposed new Subcommittee would "provide a modus operandi
for such constructive effort" by Congress.
Harris reform bills started meanwhile, down legislative path. Reworked from old bills drafted by
Harris which had never reached the House floor for vote at other sessions, they included: (1) HR-14, "to
promote the efficient, fair and independent operation" of FCC, CAB, FPC, FTC, ICC and SEC by tightening
restrictions on ex-parte approaches to agencies. (2) HR-1164, "to promote the public interest" by providing
for network regulation. (3) HR-1165, to put "additional limitations on the transfer of broadcast licenses." All
were referred back to the Commerce Committee for the priority action which Harris promised this session.
Landis recommendations for an agency overseer in the White House weren't being hailed enthusi-
astically by the Senate Commerce Committee, either. Chmn. Magnuson (D-Wash.) told us last week he had
"no comment" on the Landis report, and that he hadn't had a chance to read it yet. Magnuson also said he'd
get his committee together soon to lay the groundwork for his own inspection of agency structures — planned
as a major undertaking of the Senate committee this session.
TELEVISION FACTBOOK EXPANDS: What we believe to be the most comprehensive market-
ing reference on American commercial TV will be published April 15 by Triangle Publications, Inc. It's our
expanded 1961 Television Factbook, which has been doubled in content to more than 1,000 pages. Among its
features being presented for the first time are:
(1) Coverage data from American Research Bureau's 1960 report on all commercial TV stations.
(2) Exact scale reproductions of all station-contour maps, as filed with the FCC. Each station will be
VOL 17: No. 2
3
treated on a full page, and map shadings will indicate its coverage in specific counties. ARB data, indicated on
the maps, will also be listed in adjacent columns.
1961 Television Factbook will be the first reference publication to incorporate ARB-study results with
basic data on individual stations — their coverage, facilities, personnel and history. Data will include a com-
plete breakdown of total households & TV homes in 3 classifications of counties: those with over 50% net
weekly circulation, 25-to-50%, under 25%. ARB Pres. James Seiler describes the coverage study as the first
ever to be made with viewer records of TV-viewing activities.
Updated reference material of interest & value to all services of the TV industry will also be furnished
by 1961 Television Factbook. Included in the basic information: complete data on CATV systems, FCC direc-
tory, foreign-TV directory, market-research firms, program sources, ownership of stations, manufacturers of
TV sets and telecasting equipment.
A 12-page brochure containing full particulars of the 1961 Television Factbook will be mailed next
week to all Television Digest subscribers.
Congress
More about
BARRAGE OF BILLS: More than 50 bills affecting the
TV-radio business at one point or another — from man-
ufacturing to advertising — showered down on Capitol
Hill last week in the opening days of the 87th Congress.
And no end to the deluge was in sight. In the ses-
sion’s first 2 days alone, when the Senate hadn’t yet
put its bill-filing machinery in motion, the House
hopper was crammed with a total of nearly 2,000 pro-
posals for new laws or changes in old ones. Legislative
clerks & printers were far behind in their work of
labeling & numbering the bills.
Many of the broadcasting-related bills wouldn’t be
heard from again. But few industry subjects were left un-
touched by House members seeking to get their proposals
on record, at least — and similar measures were drafted for
a pile-up on the Senate side.
In addition to a series of bills submitted by House
Commerce Committee Chmn. Harris (D-Ark.) to carry out
recommendations of his Legislative Oversight Subcommit-
tee (see opposite page), these were among the early House
& Senate measures:
On FCC: HR-1126, by Rep. Younger (R-Cal.), raising
FCC & ICC jurisdictions to cabinet status by setting up a
Dept, of Transportation & Communications. HR-1234, by
Rep. Stratton (D-N.Y.), giving FCC authority to turn down
applicants who have criminal records. HR-1118, by Rep.
Younger (R-Cal.), authorizing FCC (& other agencies) to
help pay their own way by collecting fees from parties in
cases.
On agency practices & ethics: HR-896, 1138 & 351 by
Reps. Baldwin (R-Cal.), Bennett (D-Fla.) and Fascell (D-
Fla.), setting up standards of conduct for govt, employes.
H. J. Res. 27, by Bennett, to set up a Commission on Ethics
in the Federal Govt, for the same purpose. HR-302, by
Bennett, to limit employment of ex-govt, workers by com-
panies which have had cases before agencies. HR-349, by
Fascell, for “reorganization of administrative procedures
& practices.” HR-177, by Rep. Walter (D-Pa.), qualifying
all members of the bar of federal courts and highest state
courts to practice before govt, agencies. S-153, by Sens.
McClellan (D-Ark.), Humphrey (D-Minn.) and Ervin
(D-N.C.), to permit any agency reorganization plan sub-
mitted by the White House (Vol. 17:1 pi) before June 1,
1963, to become law unless rejected by a majority of either
House or Senate.
On broadcast programming: HR-1748, by Rep. Celler
(D-N.Y.), to “strengthen the effectiveness” of FCC in de-
termining whether applicants for station-license renewals
have lived up to their original programming promises.
HR-1207, by Rep. Mutter (D-N.Y.), making it a crime for a
station to “make unauthorized deletions” from sponsored
material which has been accepted for broadcasting.
On pay TV: HR-1728, by Rep. Bailey (D-W. Va.), “to
prohibit charging fee to view telecasts in private homes.”
On TV-radio news coverage: H. Res. 27, by Rep. Grif-
fiths (D-Mich.), “to provide equal access for all news media
before proceedings of the House.” S-56, by Sen. Goldwater
(R-Ariz.), forbidding broadcasts of Presidential election
returns prior to midnight EST on Election night (see p. 4).
On equal time: A Communications Act amendment by
Sen. Magnuson regularizing suspension of Sec. 315 for can-
didates for President & Vice President (see p. 4).
On educational TV: HR-132, by Rep. Roberts (D-Ala.),
to authorize federal matching grants of up to $1 million for
each state, D.C. and Puerto Rico, for equipping ETV sta-
tions (reviving a nearly-successful plan he advocated last
session). HR-645 & 966, by Reps. Boggs (D-La.) & Harris,
along the same lines. In the Senate, Sen. Magnuson (D-
Wash.) also reintroduced his ETV-aid bill (last session’s
Senate-approved S-12), co-sponsored by Sen. Schoeppel
(R-Kan.).
On TV sports blackouts: HR-178, 323 and 1147 by
Reps. Walter, Byrnes (R-Wis.) and Collier ( R-Ill.) , ex-
empting pro baseball & other sports from anti-trust laws so
that club owners may agree on limits for broadcasts of
games. S-168, by Sen. Kefauver, repeating similar anti-
trust exemptions which he proposed last session.
On the spectrum: HR-1162, by Harris, reviving never-
activated 1959 proposals (HR-7057) to establish a National
Telecommunications Board in White House jurisdiction to
set allocations policies, standards and procedures.
On FTC: HR-1817, 1233, 1181 and 145, by Reps. Pat-
man (D-Tex.), Steed (D-Okla.), Lesinski (D-Mich.) and
Rogers (D-Colo.), authorizing FTC to issue temporary
cease-&-desist orders against TV advertisers & others ac-
cused of deceptive practices. HR-127, 1833, 1180, 143, 1210,
597 and 116, by Reps. Patman, Steed, Lesinski, Rogers,
Multer, Zablocki (D-Wis.) and Madden (D-Ind.), providing
further tightening of the FTC Act against fraudulent ad-
vertising & product misrepresentations.
On excise taxes: HR-241, by Rep. Lesinski, repealing
4
JANUARY 9, 1961
manufacturers’ & retailers’ excise taxes on TV, radios and
phono sets and other products. HR-938, by Rep. Collier,
and a series of nearly identical bills by a dozen other House
members, repealing excise tax on communications services.
On product misbranding: HR-1141, by Rep. Bray (R-
Ind.), to guard consumers against being misled by manu-
facturers’ descriptions of “decorative hardwood & simu-
lated hardwood” used in such products as TV & radio set
chassis.
On foreign products: HR-1149, by Rep. Dent (D-Pa.),
to require sellers of imported products (including TV &
radio sets) to advertise their foreign origin clearly. H.
Con. Res. 4 & 10, by Reps. Bailey & Flynt (D-Ga.), for-
bidding further tariff reductions. H. J. Res. 65, by Rep.
Robison (R-N.Y.), to set up a commission to determine
effects of foreign trade on domestic industry. HR-1070,
1028, 757 and 687, by Reps. Pucinski ( D-Ill.) , St. George
(R-N.Y.), Monagan (D-Conn.) and Lane (D-Mass.), to
weigh competitive U.S. & foreign wages & working condi-
tions in fixing import duties.
SEC. 315 ‘WATCHDOG’ HEARINGS: Public hearings on
reports of equal-time misbehavior by broadcasters dur-
ing the 1960 election campaign (Vol. 16:50 p6) will be
conducted between Jan. 20 & Feb. 1 by the Senate Com-
merce Freedom of Communications Subcommittee.
The 3-man Sec. 315 “watchdog” unit headed by Sen.
Yarborough (D-Tex.) voted unanimously at a closed
meeting Jan. 6 to ventilate “representative” complaints
among “thousands” which chief counsel Creekmore Fath
reported had been received from candidates, campaign
managers, viewers & listeners.
No definite dates for the hearings were set, but they’ll
be scheduled after the inauguration of President-elect
Kennedy and after the full Commerce Committee completes
confirmation hearings on his nomination of N.C. Gov.
Luther H. Hodgers as Commerce Secretary. Fath told us
that no witness list had been drawn up. It is likely,
however, that network officials and operators of some TV
& radio stations will be called to Washington to take the
stand for questioning.
At the same time, Yarborough & his fellow “watchdogs,”
Sens. McGee (D-Wyo.) & Scott (R-Pa.) approved publica-
tion of a series of volumes containing texts of broadcasts
& other material heard during the Presidential campaign.
They will be Subcommittee sourcebooks, intended for
checking & comparison purposes, and will carry no com-
ments by the Subcommittee or its staff.
The 7 or 8 separate volumes will include: (1) Scripts
of all 15-min. news programs broadcast by TV & radio
networks from Sept. 17 through Nov. 7, 1960. (2) Chron-
ological compilations of everything that was said publicly,
day by day, by Kennedy & Vice President Nixon. (3) Full
transcripts of the 4-program Great Debate series. (4)
Transcripts of other network-show appearances by Ken-
nedy & Nixon.
Meanwhile, Sen. Goldwater (R-Ariz.), spokesman for
the GO P’s conservative wing, came through on Capitol
Hill with the first legislative proposal in the new Congress
dealing with politics & broadcasting. Added to a mountain
of bills introduced in the opening days of the session (see
p. 3) was Goldwater’s S-56. It would amend the Communi-
cations Act to prohibit any TV or radio station from broad-
casting any Presidential election returns — from “any one
or more precincts in any state” — before midnight EST
election night.
Goldwater explained in a Senate floor speech: “On
election night just past, the radio & TV stations of the
Eastern part of the United States were broadcasting re-
sults of the election in precincts, cities and states before
the polls had closed in Cal. & other Western states. I think
it takes unfair advantage of the time difference in the
United States.”
Opening of Congress also was marked by filing of a
windup report by the Special House Campaign Expendi-
tures Committee on its Dec. hearings at which CBS’s Frank
Stanton, NBC’s Robert W. Sarnoff and ABC’s Leonard H.
Goldenson gave their networks’ views on broadcasting’s
election role (Vol. 16:51 pi).
The Committee headed by Rep. Davis (D-Tenn.)
praised broadcasters generally for the “commendably im-
partial manner” in which they conducted themselves under
the 1960-campaign suspension of Sec. 315 for Presidential
tickets. But as expected, the Committee avoided making
any firm recommendations about what Congress should do
with equal-time rules.
“The case to eliminate Sec. 315 altogether should be
fully explored,” the Committee said, but urged no changes
in the law. It warned instead that Sec. 315 repeal might
“lead to abuses by individual broadcasting stations.” At
the same time, the Committee suggested that Congress
consider making permanent the suspension for Presidential
& Vice Presidential candidates only.
Continuation of the Presidential-ticket suspension in
future campaigns was promptly proposed in legislation
introduced by Chmn. Magnuson (D-Wash.) of the Senate
Commerce Committee. Following the Electoral College
count which affirmed President-elect Kennedy’s victory,
Magnuson said the Kennedy-Nixon debates played a big
part in the outcome.
Note: In a Jan. 5 speech in Ithaca, N.Y., CBS Inc.
Pres. Stanton carried on his anti-equal-time campaign
by urging Communications Acts amendments which would
expand the Great Debate format to include candidates for
Senate, House and state governor.
Touch-&-go election contest between House Commerce
Committee veteran Moulder (D-Mo.) & Republican Robert
Bartel (Vol. 16:50 p6) was resolved in Moulder’s favor last
week. The House voted to seat Moulder, original chmn. of
the Legislative Oversight Subcommittee. But he was sworn
in only after an objection had been raised by Rep. Miller
(R-N.Y.), and after Speaker Rayburn (D-Tex.) had assured
Minority Leader Halleck (R-Ind.) that a further protest
could be made to the House Administration Committee.
Technology
Space-allocations study has been undertaken by the
EIA-IRE-sponsored Joint Technical Advisory Committee
at the request of FCC in connection with its special in-
quiry into frequency problems (Vol. 16:52 pl3). Heading
the JTAC project is Lt. Gen. James D. O’Connell (ret.) of
General Telephone & Electronics Corp. Working with him:
Richard Emberson, Associated Universities; Richard P.
Gifford, GE; John P. Hagen, National Aeronautics & Space
Administration; J. W. Herbstreit, National Bureau of
Standards; Donald MacQuivey, State Dept.; Ross Peavey,
National Academy of Sciences; Allen H. Peterson, Stan-
ford Research Institute; C. A. Petry, Aeronautical Radio
Inc.; Thomas F. Rogers, MIT; L. C. Tillotson, Bell Tele-
phone Labs. EIA & IRE provide initial financing for the
study, with additional support from individual companies.
VOL. 17: No. 2
5
Stations
WHAT’S THE PUBLIC INTEREST? When Comr. Charles
King recently said (Vol. 16:39 p4) that what troubled
him most about his new FCC job was the absence of a
definition of the “public interest,” we asked our bu-
reaus in N.Y., Washington and Los Angeles to get
representative samplings on their beats of what the
expression means to TV executives. “Try to keep each
statement to 25 words or less,” we added hopefully.
Subsequently, we got a lot of definitions — but none
made it in 25 words. N.Y. & Los Angeles produced the
attempts you will find below, but nobody in the nation’s
capital would take a crack at the job. “They all assured
me,” reported our Washington. bureau chief, “that it would
take a treatise or volume to get their ideas across.”
Anyway, here’s some of what we did get — and if you’d
care to contribute to this symposium, we’d be glad to hear
from you:
Robert W. Sarnoff, chmn. of the board, NBC (from his
testimony before FCC Jan. 28, 1960): “NBC’s concept of
a television service in the public interest is one that gives
reasonable satisfaction to the varying interests of the main
audience elements; which does so by proportioning its
program structure in general to the relative weights of
these varying elements; which does not allow majority
tastes to suppress a fair reflection of minority interests,
and does not frustrate majority interests by converting a
mass medium into a specialized one. Beyond these balanc-
ing factors, we believe that broadcasters in a democracy
have an obligation to lead the audience by providing
information that will equip them for better citizenship, and
by offering opportunities to enjoy the arts so as to broaden
& cultivate taste.”
Donald H. McGannon, pres., Westinghouse Bcstg. Co.:
“There is no scientific or easily-stated definition of ‘in the
public interest.’ As I view it, broadcasting property is
operated in the public interest when it is firmly integrated
& related to its community, undertakes to know it, in its
problems, in its accomplishments, in the composition of its
people, in its futures, and then, in turn, undertakes to
achieve the fullest potential in the use of that mass media.
Obviously, certain basic elements are common to all com-
munities, but the difference in the character & personality
of cities or areas calls for creative tailoring of program-
ming that is over & above the basics. Canned statistics &
rigid definition, to the exclusion of understanding & depth
perception, will never adequately reflect the true status of
how well a station is operating ‘in the public interest.’ ”
Ted Cott, vp of NTA station operations: “To segregate
the phrase, ‘in the public interest,’ as distinct from the
other two parts of the language of the law is to acknow-
ledge only one child when triplets are born. This phrase
must be taken in relationship to the other items stipulated:
‘In the public interest, convenience and necessity.’ Any-
thing that interests the public fulfills the mandate of the
law. However, it was significant that the additional words,
‘convenience & necessity,’ were placed with co-equal
strength. Whether the public convenience is served, there-
fore, when 3 stations in a market all play a murder mystery
at the same time or a Western at the same time is a matter
of some doubt. To conform to the concept of necessity is to
have public reflexes that are immediately responsive to the
needs of any one in the community who desperately needs
a certain type of blood and calls upon a station to find the
potential donors; to help an organization raise funds for
important social, patriotic or civil causes; to assist organi-
zations in presenting programs that demonstrate their
public positions in a manner that will be in the public
interest and not contribute to the public boredom. Public
service that does not serve the public but merely fills out a
few pages in a program log is a travesty of responsibility.”
Dick Powell, pres., Four Star Television: “The public
interest is being served by giving the people what they
want to see. They wanted to see the Nixon-Kennedy
debates, and the vast majority of them tuned in. We should
never take a medium like TV and shove something down
the people’s throat that they don’t want. BBC did that and
people are watching the other network in England. You
make shows with good taste and give them what they want
— that’s serving the public interest.”
William Dozier, vp in charge of West Coast activities.
Screen Gems: “Programming in the public interest, as I
interpret it, can have both a negative & positive meaning.
Negatively, it means programming which, though primarily
designed to entertain, is careful not to undermine the best
interests of the viewers it is intended primarily to attract.
Those interests lie in the areas of general sensibilities,
respect for authority, respect for one’s fellow man, respect
for one’s country and its institutions and respect for one’s
God. Positively, it means programming which is primarily
designed to broaden one’s appreciation & respect in all
those areas, rather than simply not undermine them, and
programming not primarily designed to entertain.”
Felix Jackson, vp in charge of programs, NBC-TV,
Hollywood: “I would say that it is in the public interest
to have the best creative manpower perform to the max-
imum capacity of their creative abilities. But, there again,
the degree of creative ability is a matter of individual
opinion. I might offer the audience a show which has all
the ingredients to serve the public interest — in my opinion.
And the audience might hate the show. Would that be,
then, in the public interest?”
A1 Flanagan, vp-gen.mgr., KCOP Los Angeles: “To
operate in the public interest means to offer programs from
which the viewer would derive a benefit. These benefits
should enlighten the audience with informational & edu-
cational programs, entertain them with music, drama and
sports, and provide the economic well-being of those who
support these broadcasts.”
Bert Granet, exec, producer, Desilu Productions:
“There is a sharp division as to what ‘public interest’
means. From the networks’ standpoint, it means to be
artistic & seek cultural achievements, since they have other
sources of income. For the manufacturer of film with only
one source of income, it must be in the sphere of enter-
tainment. We’re not subsidized by anyone. We feel a great
sense of responsibility and many of us are well-equipped to
do better things in the public interest. However, we provide
mass entertainment, and we seek to serve the public inter-
est by attempting to film our shows with taste & intelli-
gence. To work with integrity is in the public interest.”
James Riddell, vp in charge of Western div., ABC:
“The keynote of the broadcasters’ role in the American
way of life is the term ‘public interest.’ Using this as the
base upon which to build programming for the millions of
viewers, the objective is to entertain & inform. Documen-
taries, tele-biographies, multi-sports coverage, dramatic
shows, comedy, musicals and variety shows — something for
everyone — make up the potpourri of programming every
responsible broadcaster must be able to offer the audience
. . . Broadcasting [also] has a responsibility — a duty, really
— to keep viewers abreast of the news as it is happening.”
6
JANUARY 9, 1961
Tower-evaluation proposal of FAA (Vol. 16:48 p3)
will be the subject of an FAA hearing this week (Jan. 10).
The hearing had been requested by both broadcast & non-
broadcast interests. Broadcasters’ goal is to persuade FAA
to abandon its plan to conduct eleborate hearings designed
to judge whether a proposed structure would be an air
hazard. Their argument is that such hearings are both
unnecessary & pointless because an informal procedure has
proved adequate in the past & because FCC has the final
word on tower approval anyway. FAA Administrator
Quesada has acknowledged that FCC has the final word —
but industry has been unable to get him to accept its opin-
ion that the Commission is required to conduct its own
hearing on a proposed tower regardless of any earlier
FAA finding that the tower would be a hazard. Broadcast-
ing interests to be represented at the hearing include NAB,
Storer, MST and FCBA.
Authority over receiving-towers won’t be sought by
FCC, which had been considering recommending legislation
to grant the power to the Commission. It’s understood that
the Commission concluded that the authority isn’t needed —
and that it would impose an intolerable burden on its staff.
Kahlua liqueur is getting spot announcements on
KDAY Santa Monica, a non-NAB radio station. The sched-
ule is 60 sec., 12 times weekly. Gen. mgr. Mel Leeds says
he does not consider the Kahlua a “hard liquor” and adds
that KDAY would reject such commercials. It’s understood
that ad agency Jules Berman & Associates tried to place
the spots with other L.A. radio stations, but was turned
down by all but KDAY. The agency would not identify
the other stations. In Washington, NAB’s Radio Code
Office said “we’re always concerned” when any station
breaks the ban on liquor advertising. There were no
reports of any spread of the Kahlua commercial, said NAB.
KTRK-TY Houston took the unusual action recently
(there may be precedents, but we don’t recall any) of
suggesting that its viewers watch a rival program rather
than its own. Throughout the day, the station broadcast
the following announcement: “Ch. 13 is always proud of
its own programs and urges you to see them. Tonight,
however, while we run The Untouchables at 8:30, our
neighbor station, Ch. 2 [KPRC-TV], presents a documen-
tary of great dramatic & historical dimension, the 90-min.
edition of ‘Victory at Sea,’ the great award-winning series
that depicts the Navy’s role in World War II. We depart
from our usual procedure, therefore, to urge that you see
this great program tonight at 8:30 on Ch. 2, and we will
welcome you back to The Untotichables next week.”
“Be on TV” (John Day Co., 166 pp., illus., $3.50) is
intended as a youngster’s guide to a TV career. It’s auth-
ored by Die Gardner, who produces a children’s show for
KOMO-TV Seattle. The book outlines procedures for tour-
ing a local TV station, arranging for auditions, setting up
home TV workshops, and choosing & preparing for the
“various special jobs” in TV.
Voice of Democracy broadcast scriptwriting contest
winners in 50 states & D.C. are 26 high school girls & 25
boys. The winners of the 4 top awards in the NAB-EIA-
VFW-sponsored competition (college scholarships valued
from $1,500 to $500) will be announced Feb. 22 at a Wash-
ington luncheon.
Sale of WFRV (Ch. 5) Green Bay, Wis. for $1,609,794
to the owners of WAVE-TV Louisville & WFIE-TV Evans-
ville has been approved by FCC (Vol. 16:49 pll).
The FCC
FCC PONDERS PAYOFF RULES: Now that Congress has
told FCC to keep a sharper eye on compromises between
competing applicants (“payoffs,” mergers, etc.) in the
Harris-Pastore amendments, the Commission is draft-
ing revisions in its rules to reflect the changed law.
Actually, in June 1958 (Vol. 14:26 p6), the Commis-
sion started rule-making which would permit no compro-
mises at all, but Congress obviously didn’t want it to go
that far. The proposal lay fallow for 2% years until the
law was amended.
It’s understood that the Commission is considering ask-
ing contestants who agree on a deal whereby one of them
is left free for grant, to supply the following information:
(1) Why the deal is in the public interest.
(2) Who started the negotiations ?
(3) Who gets what out of the agreement?
(4) Details of the negotiations.
(5) An itemized account of money spent by the party
getting paid — for preparing & prosecuting his own applica-
tion.
In addition, the Commission is thinking of delegating
to its chief examiner the authority to approve or disap-
prove all deals — subject, of course, to review by the Com-
mission itself. The idea behind this, apparently, is to
get more consistency than would be achieved if each ex-
aminer were given power to rule.
Chief examiner James Cunningham is tightening up
already, even before the new rules are adopted. In a radio
case involving 3 applicants (Windber, Pa.), he declined to
approve the dropout of 2 applicants who were to receive
$3,175 & $1,000, respectively, from the remaining applicant.
He asked for justification to show that such expenditures
by the dropouts were made “legitimately & prudently,” as
the new law requires.
FCC changed its mind last week (all except Chmn.
Ford, who dissented) in deciding that there are no duopoly
problems involving KING-TV & KIRO-TV Seattle. It
renewed their licenses with no conditions attached. Pre-
viously, the Commission had ruled that the Pacific National
Bank of Seattle would have to dispose of its interest in
KIRO-TV because Mrs. A. Scott Bullitt, major stockholder
of KING-TV, is also a dir. & stockholder of the bank (Vol.
16:50 p9, 17:1 p8).
FCC cuts more red tape: Examiners’ initial decisions
to which neither the parties nor the Commission’s staff
objects will become final from now on without review by
the Commissioners. FCC said that the new procedure would
speed its processes. One exception was made. When
revocation of a license is involved, the Commission will
review the initial decision in all cases, “due to the drastic
nature of the sanction imposed.”
ORDER YOUR 1960 BOUND VOLUME
We will bind & index all 1960 copies of Tele-
vision Digest, Vol. 16, including supplements and
special reports. This embossed hard-cover volume —
the authoritative record of the television industry in
1960 — is available at $25.00. Orders will be accepted
through February 1, 1961.
VOL. 17: No. 2
7
Advertising
NATIONAL BUSINESS IS A COMBO OF LOCALS: Two sharp
reminders that there’s really no such thing as a uni-
form “national market” for household products (and
that local product buying can vary widely between &
within areas) came last week from 2 station groups.
The first was a report of market-by-market variations
in product usage & brand preferences between the 5 TV
markets covered by Westinghouse Bcstg. Co. stations
repped by WBC’s TvAR.
The 2nd report came from Corinthian Bcstg. Co. and,
largely by coincidence, carried the WBC study to the next
logical step — comparing brand-purchasing differences
within a given TV market (Ft. Wayne, Ind.) between the
station’s home metropolitan area and the suburban &
exurban area around it.
Both studies, however, shared a common moral: To
maintain a steady national sales volume for products,
advertisers should tailor a certain amount of advertising —
preferably with spot TV — to local peculiarities of markets.
The Westinghouse Study
Based on personal home interviews by Pulse during
July 1960 in the 5 WBC TV markets (Baltimore, Boston,
Cleveland, San Francisco and Pittsburgh), the TvAR study
found such variations in consumer preferences as these:
Of the 5 markets, San Francisco was the leader in
coffee-drinking, with 96.9% of families using coffee (as
compared with 91.4% in Boston). There was considerable
difference in consumption of “regular” or “instant.” In
Pittsburgh, 55.6% of families used “regular coffee only,”
21.8% “instant coffee only.” But in Baltimore, instant
coffee led with 40.7% of families, 30.7% using regular.
Among regular coffees, Maxwell House was the leader
in Boston with a 26.0% share of the market among regular-
coffee fanciers. It also led (but with different shares) in
Baltimore & Cleveland. In San Francisco, it was in 4th
place, with an 8.7% share (Folger’s with 26.4% was tops),
and in Pittsburgh, A&P’s house-brand coffees led 2nd-place
Maxwell House with a 26.5% share. Maxwell House Instant
led its product category in all 5 markets, although its fat
39.8% share of the instant market in Boston contrasted
to its close win of only 15.9% in San Francisco.
Suggested Robert M. Hoffman, TvAR mktg. & research
dir.: “Coffee makers should promote instant brands heavily
in Baltimore ... On the other hand, above-average expendi-
tures for regular coffee should be made in Pittsburgh.”
Other categories (and specific brands) covered in
WBC’s TvAR study: Cigarets, gasoline, tea, beer & ale, cold
cereals, dog food and milk additives. Highlights:
Usage of cold cereals differed between markets, from a
low of 83.2% of families in Pittsburgh to a top figure of
87.7% in Boston. Hands-down winner was Kellogg’s Corn
Flakes in all 5 areas.
Instant tea was used by 13% of families in Pittsburgh,
possibly because of its time-saving qualities, but in Boston
— which frowns on anything other than British-style pot-
brewed tea — only 5% of families bought instant tea brands.
Cleveland turned out to be a canine stronghold, with
33% of the families owning dogs (and using canned dog
food primarily) as compared with 25% in the other areas.
A drop-off was reported in some WBC markets in the
percentage of men & women smoking filter cigarets (as
compared with previous TvAR studies). Kent led the filter
field in Boston & Pittsburgh, Winston in Baltimore, Cleve-
land and San Francisco.
The Corinthian Study
Corinthian’s project mailed questionnaires to a large
random sample of households in the 19 Ind. and Ohio
counties served by WANE-TV in addition to metropolitan
Ft. Wayne. The study was made from May to July 1960
under research consultant Charles Harriman Smith. It
sought to determine household-product purchasing habits
(when & where shopping was done, and brand purchasing)
and considerable automotive & household data.
The report, titled “Home Inventory Study,” showed
that what was true of Ft. Wayne was not necessarily true
of its suburbs. Samples:
In Ft. Wayne, 91.5% of families use coffee. In the
balance of WANE-TV’s market, the figure drops to 80.5%.
The total average was 83.8%. Among regular coffee
brands, Maxwell House was the leader. But Chase & San-
born was twice as popular outside the metropolitan area as
inside it (only 12.8% of coffee-drinking Ft. Wayne house-
holds had some on hand; 26.5% in the outer area).
Similar patterns emerged in other product categories.
Cold-cereal usage was about the same in either area (96.4%
vs. 96.3%), and Kellogg’s Corn Flakes was the brand leader.
Among cigaret smokers, 11.8% in Ft. Wayne reported they
had Camel on hand (the top rank), but 13.0% in the outer
area (again the top rank) reported they had Winston in
the house. There were comparative variations in beer
brands, usage of toothpaste (favored in the city) vs. tooth
powder (favored outside), etc.
Said WANE-TV vp & gen. mgr. Reid G. Chapman:
“The significance of the total-market concept is immediately
evident from the following comparison: There are more
than twice as many households in that part of the total
market outside of the home county as within. In other
words, two-thirds of the market is outside the metropolitan
area.” Moral, as Chapman saw it: “Total-market decisions
are still frequently made on the basis of data coming from
the metropolitan area alone.”
* * *
Marketing-data breakdown based on masses of inform-
ation gathered in the 1960 U.S. census, providing hitherto-
unavailable household details, is planned by S. J. Tesauro
& Co., Detroit data-processing firm. Financed in part by
appliance manufacturers who wanted more details than
the Census Bureau itself will provide in series of reports,
Tesauro has contracted with the Bureau to obtain the data
for tapes. Estimated cost of the Census Bureau service to
the Detroit company: $500,000, which Tesauro expects to
recover by sales of specialized reports to manufacturers,
agencies and advertisers. The Bureau will start delivering
data material to Tesauro during this summer. Tesauro’s
own county-by-county & city-by-city reports, covering such
details as family living standards, ownership of TV & radio
sets and appliances, etc., probably will be available to
buyers by the end of the year.
Half of all TV advertising is pure waste, charged
Young & Rubicam vp Charles Feldman last week. Research
figures prove that “even on an immediate recall basis, half
the viewers don’t remember commercials,” he told the 8th
annual seminar of the American Marketing Assn, in Tor-
onto Jan. 6. Many advertisers fail to win the consumer’s
belief, thus making communication impossible, he said. The
consumer has become increasingly sophisticated, having
been exposed to innumerable product stories. “There is no
need for camouflage,” he added. What’s needed to regain
his belief is “a sincere, straightforward approach.”
8
JANUARY 9, 1961
Tempest in a Toypot: A sizable post-Christmas storm
has been stirred up in the toy industry by William Silver-
stein, advertising mgr. of Aurora Plastics (model racing
cars, other toys). Silverstein (whose industry’s network
& spot billings reached a record level in 1960 of “well
over $7 million”) warned competitors in the December
issue of Toys & Novelties that a 3-market survey by his
firm showed “a growing, if not full-grown, resentment
leveled by the public at the toy industry . . . aimed at . . .
the heavily TV-advertised toy.” It was, Silverstein said,
“almost impossible for some of our leading manufacturers
to put a toy on TV without misrepresenting it.” Said he:
“We see non-floating battleships move through fog & haze;
tanks crash through barbed wire blowing up outposts; toy
rockets launch into space between actual film clips.”
Was Silverstein indulging in some advertising sour
grapes? Not at all. We contacted him in Chicago last
week, where he had gone on a business trip. He was
alarmed at the situation, he told us, because his firm intends
to boost its TV spending sharply during 1961 — up from a
1960 level of some 2% of budget (for a test campaign on
a “bloop” pump-up rocket in N.Y., Los Angeles and Phila-
delphia) to a whopping 80% for a national TV ad campaign
in 1961. If TV-sold toys are suspect, Silverstein believes,
his planned campaign faces a big hurdle.
“In our own consumer survey, we found resentment to
the pricing of toys sold on TV, to their TV commercials,
and to the play value,” he told us. Regarding his printed
attack, Silverstein said he had received “much favorable
comment, and a great deal of mail from educators, minis-
ters and neutral advertisers.” His TV plans center on
Aurora’s “model motoring” sets (miniature electric cars,
at $11 & $24) and on gas-powered model airplanes.
Toymakers Praise TV's Impact
Other toy-industry advertisers attested to the sales
effectiveness of TV, but told us they didn’t think Silver-
stein’s barbs were aimed at them. Jacques Zuccaire, ad
mgr., Lionel Corp., (the country’s biggest model-train
firm), said his company had spent “over $500,000” on TV in
1960 (up 20% from 1959), with participations in WNTA-
TV N.Y.’s Day Watch series, co-sponsorship of the annual
Macy Thanksgiving Day parade, TV spot announcements in
34 markets, and a twice-telecast filmed 30-min. special,
“The Wonderful World of Trains,” on WPIX N.Y. “We
have seen direct, over-the-counter sales reaction,” he told
us, stating that TV had boosted Lionel sales by 10%. As to
the veracity of Lionel’s commercials, Zuccaire said his firm
had received “only one” letter of complaint in 1960. “Our
commercials don’t mislead, don’t simulate the real object.
Although they may glamorize, they are not unbelievable.”
(He did admit he was “self-conscious” about a train-
launched toy helicopter in a WPIX commercial which
“hovered” a good deal longer than the real toy could.)
A veteran adman in both toys and TV, Melvin Helitzer,
Ideal Toy Corp. ad mgr., told us he agi’eed completely with
Aurora’s Silverstein about the question of toy-commercial
ethics. “A few firms in the toy industry are stinking up
the field,” he said, advocating a general “clean-up of our in-
dustry” as a solution. “Those responsible (for misleading
ads) should be pointed at & made to assume ethical respon-
sibility. Every sound effect in our commercials is substan-
tiated by the toy; nothing is false.” Ideal, Helitzer added,
spent “about 95%” of its over-$l million budget in TV in
1960, virtually double its 1959 spending. Some network
participations were used, but 80% of the TV spending was
in a 48-market spot campaign. No seasonal advertiser,
Ideal’s 1961 TV campaign is scheduled to start this week.
Charles Marx, ad mgr. for Louis Marx Co., said it was
easy to produce a toy commercial that could so glamorize
the product that few youngsters could resist it. “If I
didn’t have a conscience, I could produce a very good com-
mercial in terms of sales impact,” he said. The Marx Co.
is another pro-TV toy firm, placing 100% of its consumer-
ad budget into a 24-market spot campaign in 1960 which
was “quite successful, and almost tripled sales on toys we
advertised on TV.” Plans for 1961 call for a budget in-
crease— and again 100% spending in TV. The 1960 cam-
paign was only Marx’s 2nd year of consumer advertising.
At the N.Y. office of the National Better Business
Bureau, however, vp Van Miller told us that his organiza-
tion has received “a few more complaints about TV toy
commercials” in 1960 but added that “it’s still less than
those we get about newspaper ads.” The BBB does investi-
gate “individual cases of presentation” that might tend
to mislead youngsters, he stated, although he pointed out
that “it is difficult to determine what misleads a child.”
One complaint area cited by Miller involves the dub-
bing-in of real-life sounds (rockets, explosions, etc.) in toy
commercials. “Only NBC,” he told us, “forbids this prac-
tice.” Currently, he added, BBB is trying to devise a set of
criteria for toy advertising, “but we’re not having much
luck. It is primarily up to the media.”
* * *
Faked TV commercials for products which “may be of
the highest quality” have become a prime target of FTC,
Chmn. Earl W. Kintner warned in a speech to Eastern
Industrial Advertisers in Philadelphia last week. In fact,
Kintner said, FTC’s monitoring of advertising demon-
strations on TV has led to application of this rule to all
advertising: “Apart from any determination of the merits
of a product, a commercial may be considered illegally
deceptive if purchasers may be induced thereby to purchase
a product because they have been led to believe that they
have seen a valid test or demonstration of it.” As examples,
Kintner cited FTC complaints against TV demonstrations
involving “men in white coats,” automobile safety glass,
filter cigarets, stain-removing & protective-shield tooth-
paste, margarine “flavor gems,” shaving cream & razor
tests. Kintner also warned advertisers against phony
endorsements of products by celebrities: “Where a legiti-
mate endorsement is granted, a record should be made in
case the matter is later called into question. And all claims
of endorsement should be carefully limited to actual fact.”-
Inauguration beer commercials — if any — will be viewed
with special distaste by the National Temperance League.
In an open letter to inaugural committee publicity dir.
Samuel C. Brightman, League Pres. Erwin F. Bohmfalk
expressed a “most sincere & vigorous protest” against
brewer sponsorship of any TV or radio coverage of Jan. 20
events in Washington. Bohmfalk said the ceremonies
“should in no way be compromised by the advertising of an
industry that has no right to operate except as that right is
granted by the sufferance of the people.” Brightman had
first indicated that his committee would frown on commer-
cials for beer (along with deodorants & brassieres) as un-
suitable. But he relented after Rep. Reuss (D-Wis.), whose
home town is Milwaukee, filed a pained protest that beer
“is as old as the history of western civilization & of demo-
cratic institutions.”
Ad People: William W. Mulvey has resigned as senior
exec, vp, Cunningham & Walsh . . . K. (Haps) Kemper III
named a Young & Rubicam vp.
VOL. 17: No. 2
9
TV ad volume for 1961 will rise 7.3% from its $1.64
billion mark in 1960 — to a high of close to $1.75 billion,
predicts Richard P. Doherty, pres., TV-Radio Management
Corp., in the latest Sponsor. Radio ad volume, he forecasts,
will jump 3% in 1961 to $695 million. The upswings, adds
Doherty, will come “in the last 6 months of the year.” And
Larry H. Israel, vp & gen. mgr. of Westinghouse-owned
TvAR rep firm, adds to the crystal-balling with the predic-
tion that “spot TV billings will reach another new high in
1961, despite increasing competition from other media.”
Printers’ Ink sets a figure of $12 billion for total 1961
ad budgets, and states that more than 60% of it “may now
be up for approval.”
Compton Pres. Barton A. Cummings, at the 14th annual
forecasting conference of the Greater Philadelphia Chamber
of Commerce last week, came up with his own forecasts
for “the ad agency’s role in the total marketing picture for
the 1960s.” Among them: “We will see networks & local
stations working with ad agencies in holding down the
increasing costs of time & talent and in increasing the
attractiveness of programs ... As [these] costs continue
to mount during the 1960s, agencies & clients will examine
other media to keep in line the costs of marketing their
products. I think it only fair that there be a re-examining
of the costs of TV time & talent.”
Soft-sell TV-radio campaign was launched Jan. 8 by
the Manger hotels to promote their first supermarket
product, a premium-priced coffee. Concentrating initially
on the 14 cities in which there are Manger hotels, the firm
has bought a weekly 30-min. segment of WNTA-TV N.Y.’s
Open End, a limited schedule of participations in NBC-TV’s
Dave Garrovoay-T oday show, and supporting spot radio.
Wexton Advertising, N.Y., is the agency.
Bolling Co., 14-year old station-rep firm, has bought
Headley-Reed for over $500,000, Pres. George W. Bolling
has announced. Effective Feb. 1, the buy will double
Bolling’s current rep billings and bring them up to 6th
among all reps, with about 45-50 TV & radio stations.
Obituary
Maximilian Elser, Jr., 70, former J. Walter Thompson
PR dir., and more recently head of his own PR firm, died
Jan. 3, at his home in Lancaster County, Pa. He is survived
by his wife, 2 sons and a daughter.
Auxiliary Services
New Jerrold CATV Venture: Joining forces with theater-
chain owner Alliance Amusement Corp. of Chicago, big
CATV equipment-maker Jerrold Electronics Corp. has an-
nounced the first of “several” joint community-antenna
projects — a CATV system & microwave relay to serve
Ottawa, 111.
The system will relay the 4 Chicago commercial chan-
nels plus WEEQ-TV La Salle to Ottawa via a 44-mile mic-
rowave system. Ottawa TV Cable Co., owned by Jerrold
and Alliance, will be run by James B. Wright, well known
as a CATV operator, and will be Jerrold’s first new CATV
venture since it sold its 9 CATV systems to H&B American
Corp., Los Angeles, for $5 million (Vol. 16:33 p8). Partner-
ship with Alliance is indicative of the growing movement
into CATV business by theater operators.
A July District Court anti-trust ruling bars Jerrold
from acquiring CATV systems before April 1962 (Vol.
16:31 p8), but does not apply to formation of new systems.
Night-Club-in-Home TV: Telemeter, as the latest step in
its Toronto pay-TV experiment, fed a live telecast starring
fast-quipping comedian Bob Newhart to its 6,000-home
hook-up Jan. 5. Price: $1.25. Taped repeats were offered
on the following 2 nights. Newhart’s usual nightclub ask-
ing price is now about $10,000, but Telemeter wasn’t say-
ing what fee or share of boxoffice gross it was paying him.
To help create a nightclub atmosphere (and to give
Newhart an audience reaction against which to play),
Telemeter used a small (100 people) studio audience. On
the bill as an added attraction was Leon Bibb, a balladeer
who recently played a club date at N.Y.’s Blue Angel.
Telemeter had previously entered the live program
area with plans for a taped version of the N.Y. City Center
production of “The Mikado” (Vol. 16:44 p3) for which it
arranged a scale with AFTRA, and for its own taped
production of Menotti’s “The Consul” (Vol. 16:20 p4).
Toronto press reaction Jan. 6: “Pay TV never had a
better argument than it did last night when Bob Newhart
appeared on the first live telecast on Telemeter” said
Toronto Telegram’s Alex Barris. “For an hour & 20
minutes last night I doubt whether anyone with a Tele-
meter stopped laughing . . . The presentation showed a fine
disregard for the usual divisions of time on TV ... If you
have a chance to see it, it’s recommended” said Toronto
Star’s Bob Blackburn.
* * *
Anti-pay-TV petitions from groups of citizens began
piling up in the House last week as soon as the 87th Con-
gress opened for business. The first batch, sent in from
Dallas, Sherman, Denison and Belton, Tex., expressed op-
position (in almost identical language) to “all pay-TV
schemes & proposals as being contrary to the public inter-
est.” All were referred in routine fashion to the Commerce
Committee headed by Rep. Harris (D-Ark.).
Medical TV center at the Army’s Walter Reed Hospital
in Washington was still marked last week for budget-
economy dissolution Jan. 30 (Vol. 17:1 pll). Civilian dir.
Dr. Paul W. Schafer told us he’d heard “nothing very
tangible” to indicate that the pioneering installation might
be saved. Meanwhile, dismissed civilian staffers were being
offered civil service reassignments. Examples: The center’s
casting director was told he could have a typing-pool job,
the scenery foreman learned that a mess attendant’s post
was open for him. An enlisted man who has been the
center’s top color-TV cameraman was reassigned to Korea,
where there is no color TV.
Translator starts: K78AV Gallup, N.M. began tests
Dec. 20, carrying KOAT-TV Albuquerque • K74BD
Dubuque, la. began about mid-December with WMT-TV
Cedar Rapids • K82AM Waimea, Kauai expects equip-
ment in January and hopes to start before end of month
with parent & owner KGMB-TV.
Rebroadcast permission from originating stations
should continue to be required of outlets which do nothing
but rebroadcast (translators & satellites), according to the
latest FCC thinking. Last week, it rejected, 4-3, a proposed
recommendation that Congress amend the law to relieve
repeaters of the requirement.
Two more station-CATV conflicts ended last week when
FCC dismissed protests, at the request of all parties, filed
against CATV-microwave grants by KLTV Tyler, Tex. and
KGNS-TV Laredo, Tex.
10
JANUARY 9, 1961
Programming
Lower Rates for Public-Affairs? Networks faced a new
public-affairs problem last week: A possible demand by
advertisers for time-&-talent pricing of informational
shows which reflects their generally smaller audiences.
The situation was triggered by Fairfax M. Cone, chmn. of
Foote, Cone & Belding’s executive committee.
Prices for public-affairs shows, said Cone, should not
be the same as the prices “for the entertainment of huge
audiences.” Full-pricing of such shows, telecast by the
networks to regain prestige lost in the quiz-scandal probes,
he added, is asking the advertiser to pay for a network
act of conscience
Whether Cone’s proposal will get very far is problem-
atical. For one thing, it opens the door to criticism of
advertisers as a group pressuring the networks to continue
with the bland, stereotyped entertainment shows which are
under unflagging attack.
For another, network price-trimming in the public-
affairs area is nothing new. Although time charges are
seldom if ever sliced (since it would tend to undermine
rates), “program contributions” are often made on new
public-affairs series by networks to get them started (Vol.
16:5 p9). On NBC’s World Wide 60 series last season,
for example, the initial program costs ran around $75,000,
but NBC charged advertisers only $5,000 per show on a
13-week “introductory” deal. Similarly, CBS and ABC
have made price cutbacks in the program (but not time)
price of public-affairs specials. Lately, however, prices
have begun to firm since better ratings have tended to
justify no-discount price tags for informational shows.
Networks, meanwhile, were going ahead with some
new program plans in this area. ABC announced a new
Sunday series (12-12:30 p.m.) called Meet the Professor,
produced by Wiley Hance in cooperation with the National
Education Assn.’s higher-education dept., and it signed
writers Robert Lewis Shayon, Elliott Baker and Alvin
Boretz to produce outline scripts for the series. The show
debuts Jan. 29 on ABC.
CBS announced that Fred W. Friendly, currently
exec, producer of CBS Reports, will also produce Face the
Nation, which will alternate with CBS Reports. Alternate
Face the Nation shows will be of 30-min. length to allow
CBS affiliates to air local public-affairs shows in prime time.
NBC announced 3 new production appointments to its
special projects department: William Bendick to produce
“public-interest” specials, William Nichols to produce &
write America’s Music, a 60-min. series “showcasing the
nation’s musical heritage,” and William A. Colleran to
direct the first America’s Music show this spring.
Flexibility paid off again for CBS and Firestone Tire &
Rubber Co. during the Cuban crisis last week. Although
NBC was off the mark early with a Jan. 3 preliminary
report in the period just before the regular Jack Paar
Show (11:15-11:30 p.m.), CBS was in action with a full-
dress evening show on Jan. 6. As its showcase, CBS
repeated the same stunt used Dec. 16 when it postponed a
scheduled Eyewitness to History episode (Vol. 16:51 p5)
to cover instead the pre-Christmas plane disaster in N.Y.
Again, Firestone-sponsored Eyewitness (a report on the
convening of the 87th Congress) was revamped on short
notice, and a 30-min. report on the Cuban situation sub-
stituted— with CBS News correspondent Charles Kuralt
narrating & Ernest Leiser reporting from Havana.
TV drama on segregation, an original by Reginald
Rose, will be WNTA-TV N.Y.’s tape-syndicated The Play of
the Week starting Jan. 16. Titled “Black Monday,” the
drama deals with “emotional reactions of a community on
a Monday morning when a Negro child starts for his first
day at a newly integrated public school.” Its cast will in-
clude playwright-actor Marc Connelly. Meanwhile, on a
related front, a 3-year-old organization calling itself “Mon-
itor South” announced its existence in a suburb of Shreve-
port, La. According to its exec, dir., Ned Touchstone, the
organization will study TV-radio shows for “sociologically
offensive” material, and then act as an organized pressure
group & boycott-organizer against sponsors of such “offen-
sive” material. Monitor South’s objective, as Touchstone
stated it last week, is “to improve relations between the
networks & the Southern states.”
Two ex-KTLA Los Angeles men were indicted by a
Riverside, Cal., county grand jury last week for “conspiracy
to commit slander.” Named in the indictment were ex-
vp-gen. mgr. James Schulke & newsman Pat Michaels. The
action resulted from a Dec. 11, 1959 telecast, “City of
Hate,” in which Michaels charged anti-semitism in Elsinore,
Cal. The jury also stated that “Michaels & Clete Roberts
had joined in follow-up telecasts in which they made
unwarranted inferences on the subject in which an investi-
gation was being conducted by the Attorney General and
the Riverside County Grand Jury.”
WPIX N.Y.’s Continental Miniatures, in a departure
from its foreign opera film format, will present a 3-part
salute to Gilbert & Sullivan March 5-19. The Cal. Light
Opera Co. will be featured, offering “H.M.S. Pinafore.”
Another programming departure will be a 2-part presenta-
tion (Feb. 12 & 19) of modern Italian pops music from
the famed San Remo music festival.
Weekly network-TV program costs are estimated on a
show-by-show basis by Variety’s 55th anniversary issue
(Jan. 4). The estimates, exclusive of time charges &
commercials, cover production expenses, talent, royalties,
agency commissions. The programs charted (nighttime &
daytime) range from ABC’s About Faces to NBC’s Young
Dr. Malone, each of which, the magazine reports, costs
$2,500 per segment. Specials are also covered from CBS’s
$500,000 “An Hour with Danny Kaye” to the same net-
work’s $300,000 “Wizard of Oz.”
KDKA-TV Pittsburgh newscaster Tom Finn, who
joined the station from WTOL-TV Toledo on Jan. 2, became
a participant in a dramatic news event less than 24 hours
later. Returning from an assignment via an Allegheny
River bridge, Finn was jostled by a young man who pushed
by & went over the rail. The newscaster made an unsuc-
cessful grab for the man, called the police, then directed
his photographer in recording futile rescue efforts by a
passing tug.
Public service idea: KRON-TV San Francisco scheduled
a prime-time debate (Jan. 7, 10-10:30 p.m.) on Sec. 315 to
acquaint viewers with the law & ramifications of “equal
time.” Participants: Eric Hass, 1960 Presidential candidate
of the Socialist Labor party, presenting the views of
minority parties, and KRON-TV gen. mgr. Harold P. See,
representing broadcaster viewpoints.
Defense Dept, has presented its certificate of commen-
dation to The 20th Century. The CBS-TV documentary
series won the award for “ably presenting Armed Forces
activities & achievements to the public.”
VOL 17: No. 2
11
Film & Tape
Crosby Company Reactivating: Bing Crosby Productions,
dormant for the past 2 years, is being reactivated. It’s
currently looking for suitable properties for pilots, we
were informed by Bing Crosby. His last TV production
venture was a pilot of The Law & Mr. Jones, for ABC-TV,
which didn’t sell. (Two years later Four Star Television
acquired the property, made & sold a new pilot, and the
series is now on ABC-TV) .
Crosby said his company is interested both in produc-
tion & investment. He owns a percentage of MGM-TV’s
The Islanders, currently on ABC-TV. (It’s understood crea-
tor-producer Richard L. Bare owns 17% of Islanders ; star
William Reynolds 5%; MGM-TV and ABC-TV split the
rest, with Crosby coming into the picture by owning half
of ABC-TV’s percentage.) The star, under contract to
ABC-TV for 2 specials a year, plans no film series in which
he would appear, and “I’m staying out of TV as a pro-
ducer; it’s too tough,” he told us.
Seven Arts sold its 40-feature post-1950 Warner pack-
age to RKO General’s WOR-TV last week. Price tag on the
deal: $1 million plus. “The High & the Mighty,” “A Star
Is Born” and “Strangers on a Train” are among the box-
office hits, 26 of which are in color. (WOR-TV began color-
casting 4 months ago, now does 25 hours a week.) Station
officials told us the features will be presented in a 90-min.
showcase, with a minimum of cutting. “We hope to sell the
entire series to just one advertiser,” said special-programs
dir. Milton Robertson. WOR-TV is the 21st sale for Seven
Arts, which began marketing the Warner package in mid-
Octover. The other sales include WCAU-TV Philadelphia,
KVAR-TV Phoenix, WTMJ-TV Milwaukee and WTVJ
Miami.
CBS Films Inc. international sales rose 30% in 1960
over 1959 and 250% over 1957, it’s reported by Sam Cook
Digges, administrative vp. In his year-end summary,
Digges reports that domestic sales maintained their 1959
record level despite the softness of the syndication market.
He terms the outlook for this year “extremely bullish.”
CBS Films is currently placing more than 1,100 half-hours
every week in 43 countries. In 1960 it sold shows for the
first time in Brazil, Nigeria, Curacao, New Zealand and the
United Arab Republic.
Carousel Films is distributing 3 special CBS News
programs to the 16mm non-theatrical market (schools, govt,
agencies, social & industrial groups) : “The Thinking
Machine”, which highlights the TX-0 digital computer, and
“Big City-1980”, which deals with the future of man’s pop-
ulation centers. Both are from the Tomorrow series. (Co-
incidentally, these are the same 2 programs selected by
publisher J. B. Lippincott as subjects for proposed full-
length books (Vol. 16:50 p8). The 3rd release is “The
Influential Americans,” a report narrated by CBS news-
man Howard K. Smith on experiments by gifted teachers.
Danny Thomas, Sheldon Leonard and Louis Edelman
are in joint venture deals to finance 3 pilots: A comedy
starring Joey Bishop; All in a Day’s Work — a comedy
starring Dick Van Dyke; and what Leonard describes as a
“sociological comedy.” Leonard will produce all 3. Edel-
man will be exec, producer of the Bishop show.
WPIX N.Y.’s 60-min. documentary, “The Secret Life
of Adolf Hitler,” now in syndication, has been issued as a
J 50-pp. book by the Citadel Press.
HOLLYWOOD ROUNDUP
Heritage Productions plans 2 pilots. The Lady in Red,
adventure starring Suzanne Lloyd, and the tentatively
titled Ladies in Retirement, a comedy starring Estelle Win-
wood & Gladys Cooper. Shirley Mellner is producer of the
Lloyd pilot, Buddy Bregman of the comedy. In addition,
Heritage Pres. Paul Benton tells us he plans to tape 26
half-hours of The Buddy Bregman Show and four 60-min.
specials. The first special, “The Song & Dance Man,” star-
ring Dan Dailey & Jack Haley, has been taped. Next spe-
cial is “The Jimmy McHugh Story,” being taped this month.
Screen Gems has acquired the TV rights to “Gidget,”
made as a movie by its parent company, Columbia Pictures,
and will probably aim the comedy for the 1961-62 season.
Exec, producer will be Harry Ackerman. Another new SG
pilot is a 60-min. untitled action-adventure series. And
Love & Kisses is the tentative title of the Todon Produc-
tions comedy pilot starring Jeanne Crain, John Vivyan and
Jack Mullaney, which goes into production Jan. 16. Tony
Owen is the producer.
Four Star pilots an untitled comedy starring Jimmy
Durante & Eddie Hodges Jan. 16, and an untitled Orson
Bean comedy based on a James Thurber property in Jan.
or Feb. Also planned are a 60-min. Western pilot, to be
produced by Vincent Fennelly, and a situation comedy with
music, starring Jane Powell. Pepsi-Cola will sponsor a
special with Miss Powell, plans to co-sponsor the Powell
series, and is seeking an alternate sponsor.
Filmaster Production pilots include Mr. In Between,
a comedy; The Number One, a 60-min. newspaper drama;
Crawford’s Key, action-adventure; Our Town, drama; an
untitled sports show; The Swiss Family Robinson. Nat
Perrin will be exec, producer of the various projects . . .
Norman Alden & John Floria will co-produce a comedy
mystery pilot, The Eye & I.
U.S. & British writer guilds will be affiliated if mem-
bers of Writers Guild of America approve this spring.
WGA’s national council has already endorsed the proposed
affiliation with the British Television & Screen Writers
Guild, which has also approved the idea. It is aimed at
establishing standard minimum & rerun fees, and closer
relations in other areas.
Revue Studios is considering filming some series in
London, but hasn’t as yet acquired any properties for this
purpose . . . Berwell Productions, in which Irving Cum-
mings Jr., Arthur Lake and Ray Berwick are partnered,
will pilot a comedy, The Rolling Stones, in February.
Les Hafner Productions will pilot Pentagon, with De-
fense Dept, cooperation. George Slavin will supervise the
scripts of the action-adventure series . . . Wardson Pro-
ductions, in which Ralph Edwards and Hal Hudson are
partners, will pilot My Client Is Innocent.
QM Productions will pilot The Impatient Years for
ABC-TV this month. It’s a World War I story, dealing
with the Lafayette Escadrille. Quinn Martin is producer
. . . Arena Productions is developing a comedy-adventure
pilot, 2 Is a Crowd. Norman Felton is producer.
Nat Holt Productions plans to pilot a Western, still
untitled . . . Warner Bros, has named King Features Syn-
dicate its European rep for its TV and cartoon characters.
12
JANUARY 9, 1961
NEW YORK ROUNDUP
Add syndication sales: Ziv-UA’s Sea Hunt has passed
the 100 mark in 4th-season sales — 104 markets to date.
New-cycle sales include WHDH-TV Boston and WBRZ
Baton Rouge. Ziv-UA also reports that Sea Hunt has aver-
aged a 50.5% share of audience, based on a 55-market sur-
vey over a 5-month period . . . CBS Films’ 26-program series,
The Heckle & Jeckle Cartoon Show, offered for mid-winter
syndication, has sold in 6 markets, including WNBQ-TV
Chicago, WCCO-TV Minneapolis and KLZ-TV Denver . . .
ITC’s new div., Javelin Productions, has sold Golf Tip of
the Day in 42 markets, including WGN-TV Chicago,
WHDH-TV Boston, WMAR-TV Baltimore . . . MCA-TV
has picked up 6 additional markets for its mystery-adven-
ture series, Shotgun Slade.
The circus is getting pilot attention from the networks.
CBS-TV has given Revue Studios an order for a 60-min.
circus show for next season, and the studio has begun work
on it. ABC-TV and 20th Century-Fox TV are negotiating
a deal for another 60-min. project. The Circus, due for
piloting. And while NBC-TV hasn’t yet made any commit-
ment with a production company, it is developing a 60-min.
show, The Big Tent, which would be filmed in color.
Screen Gems’ Huckleberry Hound & friends will make
their first “live” TV guest appearances early this year.
Promotion kits containing costumes, a taped dialogue in
the characters’ voices, an original song, local producer &
talent instructions and Screen Gems’ suggestions for “pro-
moting the promotion” will be offered to stations playing
the Kellogg-sponsored Hanna-Barbera animated series.
ITC has sold 6 Spanish-dubbed shows within the U.S.
to KCOR-TV San Antonio, reports sales mgr. William P.
Andrews. The series will be aimed at the large Texas
Spanish-speaking audience as well as at viewers across the
border in Mexico, beginning this week. The package in-
cludes Ratnar of the Jungle and Last of the Mohicans.
Program Sales Inc. and George Richfield will co-pro-
duce & co-distribute Wally Bear, a new cartoon series “for
all members of the viewing audience,” announced PSI Pres.
Raymond Junkin. PSI is planning 130 segments of 5-min.
length and 39 of 30-min. length to be offered for national &
regional sponsorship.
Production team of Ziv-UA, CBS-TV and Budd & Stu-
art Schulberg will pilot Ross of the Everglades for a tele-
series created by the Schulbergs. CBS, which is financing
the on-location pilot, is reportedly considering the series
for the 1961-62 season.
NTA series, The Sheriff of Cochise and U.S. Marshal,
are now being offered under the title of Man from Cochise.
The new package combines 78 half-hour episodes from both
series (produced by Desilu in association with NTA) and
represents 4 years of production.
El Camino Productions will pilot a comedy in March,
with Parke Levy as producer. Levy is the creator of
December Bride and Pete & Gladys.
People: Ben Kranz has been named Robert Lawrence
Productions vp & senior producer . . . Louis Mucciolo, ex-
Robert Lawrence Productions vp, has been appointed exec,
vp of Gerald Productions, the production div. of Advertis-
ing, Radio & TV Services . . . John B. Burns named MGM-
TV television sales vp.
Educational Television
Grant of nearly $2 million from Ford Foundation has
been made to National ETV & Radio Center for the express
purpose of equipping new ETV stations with video tape
recorders, reported NET Pres. John F. White recently.
Due to benefit by the $1,882,000 fund will be “the next
25 non-commercial ETV stations that go on the air and
become affiliated with NET by the end of 1962,” stated
White. The new grant is similar to an earlier Ford Founda-
tion donation of $2,706,000 made last year for TV-tape
recorders. White stated that the new gift would serve as “a
stimulus to put more ETV stations on the air.” The tape
units are furnished under contract by Ampex. With each
unit will go a year’s supply of tape. Four additional
recorders for NET’s duplicating center at Ann Arbor, Mich,
will also be provided under the Ford grant. More than half
of NET’s 1961 offerings will be on tape, officials estimate.
A gift of $250,000 worth of video tape by Minnesota Mining
& Mfg. to supplement the Ford grant will be announced
Jan. 11.
Council on Medical TV will conduct its 3rd annual
meeting April 6-7 at the National Institutes of Health,
Bethesda, Md. There’ll be discussion of: (1) Use of open-
circuit TV to supplement postgraduate medical education.
(2) Role of medical schools in health-science programming
for the public. (3) Status of medical TV research. (4) New
TV equipment & installations. The meeting will be pre-
ceded by a dental TV session April 5, the program to be
coordinated by Dr. Michael T. Ramano, of Pa. School of
Dentistry. The Council has offices at 33 E. 68th St., N.Y.
Dr. Frank M. Woolsey Jr. is chmn.; John K. Mackenzie is
exec. secy.
Louis de Rochemont, a leading producer of documen-
taries and business films, and D. C. Heath & Co., one of
the country’s leading text book publishers, have formed a
new partnership to produce ETV films. The company’s
first project is Parlous Francais, a foreign-language course
currently being distributed by the National ETV & Radio
Center for 3rd & 4th grade students, whose production will
be taken over by Heath-de Rochemont Corp. In the planning
stages are Spanish- and Russian-language series.
“The Impact of Educational Television” (U. of 111.
Press, 247 pp., $5) comprises “significant research studies,
conducted during the last 4 years at a number of univer-
sities with the support of the National ETV & Radio
Center” to inquire into “attitudes, motivations, audience
composition, audience size, viewing habits, presentational
patterns, attitude change, and learning — all relating to
ETV.” The book is edited for NET by Wilbur Schramm,
Stanford U. Institute for Communications Research dir.
Kennedy news-conference films in their entirety will
be telecast weekly on the 48 affiliated national ETV &
radio stations. NET Pres. John F. White said last week
that the films will be rushed to stations to be telecast the
following day. He added that “the nation has a right to
know the President’s views as they are presented, rather
than as they are later picked apart.”
Pa. statewide ETV network is in the exploratory stage,
delegates to the Pa. Educational Assn, convention were
advised recently. Charles H. Bohme, state superintendent
of public instruction, said a study is being made of the
advantages & applications of a network that would beam
educational programs from Phila. to Pittsburgh & Erie,
VOL. 17: No. 2
13
Television. Digest
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WALTER H. ANNENBERG, President
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Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Francis Littlejohn has resigned as ABC-TV
news & public affairs dir. John Madigan is named acting
dir. to succeed Littlejohn. James C. Hagerty, White House
press secy., will take over former news vp John Daly’s post
Jan. 23. Frank La Tourette promoted from ABC News
special projects producer to national news editor.
William R. McAndrew, NBC News vp; William K.
McDaniel, NBC Radio vp; Aaron Rubin, NBC vp & treas.,
all appointed exec. vps. Julian Goodman, NBC news &
public affairs dir., named vp . . . Hamilton Shea, pres, of
WSVA-TV Harrisonburg, Va., appointed chmn. of NAB
committee to negotiate new TV-music agreement with
ASCAP . . . Frederick S. Buschmeyer Jr., ex-KTVI St.
Louis, appointed production mgr. of WRC-TV Washington.
Lawrence E. Dennis, Pa. State U. vp, elected chmn. of
JCET, succeeding Dr. Albert N. Jorgensen, U. of Conn,
pres. Dr. Edgar Fuller, exec. secy, of the Council of Chief
State School Officers, elected vice chmn. . . . Harold E. Hill,
administrative vp of National Assn, of Educational Bcstrs.,
joins its Washington office March 1.
Harry Trenner, ex-MBS, named dir. of Western sales
development, RKO General . . . Irwin Lichtenstein, ex-NTA,
named to new post of ad & sales development dir., Mutual
Radio; Fred Kilian named sales service dir. Harbert J.
Cutting appointed to head new commercial operations dept.
. . . John Barrett, ex-KLYD-TV Bakersfield, joins KBAK-
TV there as asst. gen. mgr. & national sales mgr. . . .
Jack Pegler, Television Zoomar Co. pres., is currently
on a business trip to Mexico, Central and South America.
Named WOR vps: Martin S. Fliesler, WOR-TV &
WOR ad dir.; George R. Jeneson, WOR-TV & WOR West-
ern mgr.; and Jacques Biraben, radio WOR gen. sales mgr.
Earl Harder promoted from traffic mgr. to new post of
continuity acceptance dir., WNBC-TV & WNBC . . . Mark
Woods, former ABC pres, recently in Sarasota, Fla. real
estate, becomes vp-gen. mgr. of radio WSPB Sarasota
which is headed by Pa. Lieut. Gov. John Morgan Davis.
Jack S. Atwood promoted from station mgr., WCSH-TV
Portland, Me., to gen. mgr., Me. Bcstg. System (WCSH-TV
& WCSH, WLBZ-TV & WLBZ Bangor, radio WRDO
Augusta). He is succeeded by Donald R. Powers. Bruce C.
McGorrill appointed WCSH-TV sales mgr.
Holt Gewinner Jr. named dir., WSB-TV (Atlanta)
merchandising dept.; Jean Hendrix, asst, to gen. mgr.,
named also publicity & promotion supervisor.
Richard Eaton will receive the Washington Ad Club’s
“Award of Achievement” at a luncheon meeting in Wash-
ington this week (Jan. 10). Speakers will be Sen. Jackson
(D-Wash.) & Sen. Randolph (D-W.Va.). Asked for details,
club Pres. Milton Q. Ford referred reporters to John Pan-
agos, last year’s club pres., now vp of the Eaton stations.
Panagos said the award is for Eaton’s “contributions to
broadcasting.” He also said that Sen. Kefauver (D-Tenn.)
had been scheduled as the principal speaker, but had to
cancel because of a conflicting engagement. Recently, FCC
gave 5 Eaton stations short-term licenses (less than 3
years), the first granted, on grounds that Eaton hadn’t
given them adequate personal supervision (Vol. 16:50 p3).
The FCC split 4-3 on the decision — Comrs. Hyde, Craven &
King dissenting. The ad club invited members of the
Commission to attend the luncheon. Comrs. Hyde, Bartley
& Lee accepted; Ford, Craven & Cross declined or had other
engagements; King said he received no invitation.
Networks
NBC is canceling its affiliation contract with Chron-
icle-owned KRON-TV San Francisco as of July 1, the net-
work informed the station last week. Formal FCC applica-
tion to acquire KTVU Oakland was also filed by NBC, al-
though KRON-TV — continuing a down-to-the-wire fight
against the NBC move — has started an anti-trust action to
prevent the sale. Gen. mgr. Harold P. See of KRON-TV,
however, plans to meet with NBC this month to discuss
an interim affiliation. The planned purchase of KTVU by
NBC has been in the works for a year (Vol. 16:1 p9).
New CBS studio consolidation in N.Y. is planned by
that network. The multi-million (at least $7.5 but not
more than $15 million) project will be handled by Charles
Luckman Associates, which designed CBS-TV’s big Holly-
wood plant. Under the plan, CBS will put under one roof
at 57th St. & 11th Ave. at least 7 studios (of the 15 now
scattered around N.Y.) and new production facilities.
ABC-TV & Radio o&o station mgrs. meet this week at
the Balmoral Hotel, Miami Beach. ABC-TV executives, in-
cluding AB-PT Pres. Leonard H. Goldenson, and ABC-TV
Pres. Oliver Treyz will also meet the TV affiliates board.
NETWORK SALES ACTIVITY
ABC-TV
American Bandstand, Mon.-Fri. 4-5:30 p.m., part. eff. May
Plough (Lake-Spiro-Shurman)
Walt Disney Presents, Sun. 6:30-7:30 p.m., part. eff. Jan.
Dow Chemical (Norman, Craig & Kummel)
Simoniz (Dancer-Fitzgerald-Sample)
Adventures in Paradise, Mon. 9:30-10:30 p.m.; Cheyenne,
Mon. 7:30-8:30 p.m.; Roaring Twenties, Sat.
7:30-8:30 p.m.; participations eff. this month
Mennen (Grey)
The Law and Mr. Jones, Fri. 10:30-11 p.m.; The Islanders,
Sun. 9:30-10:30 p.m.; Roaring Twenties, Sat.
7:30-8:30 p.m.; participations eff. this month
Simoniz (Dancer-Fitzgerald-Sample)
NBC -TV
The Square World of Jack Paar, Tue. Jan. 31, 10-11 p.m.
The Emmy Awards, Tue. May 16, 10-11:30 p.m.
How Tall Is a Giant, Thu. March 23, 7:30-8:30 p.m., repeat
Procter & Gamble (Benton & Bowles)
J4
JANUARY 9, 1961
• •
MANUFACTURING, DISTRIBUTION, FINANCE
TRADE & BUSINESS TRENDS AT MARKET TIME: The holiday season over, all levels
of industry are now occupied with the traditional first-of-year business — (1) distributor & dealer meetings, (2)
showing of new fill-in models, (3) trying to outguess everybody else. This year's International Home Fur-
nishings Market opened in Chicago at week's end with an air of uncertainty — Christmas business established
no records last year and there was little feeling that the first page of the new calendar would suddenly mean
a rosier aspect for consumer hard-goods market.
As the Mart opened, newspapers headlined the economic report to President-elect Kennedy by
advisor Dr. Paul A. Samuelson stating that "we go into 1961 with business still moving downward," declining
to forecast "exactly when this 4th post-war recession will come to an end," but predicting only a 1 % increase
this year in Gross National Product.
How manufacturers & merchandisers in consumer electronics intend to meet these economic facts of
1961 life is just beginning to take form. At the Mart and at distributor & dealer meetings, and in conversa-
tions <& correspondence with industryites, we found these first straws in the 1961 wind:
Pricing: There's plenty of talk about GE's 19-in. transformer-powered portable at $159.95 (Vol. 17:1
pi 5), some of it with overtones reminiscent of the same firm's 14-in. portable at $99, which won for it industry
unit-sales leadership in 1956. It's still too early to say, but at press time there seemed to be no rush by com-
petitors to meet this price — although Philco showed a new version of its 19-in. leader portable at the same
price as its old one — $169.95 — to which the retailer presumably will add $1.75 under new 90-day parts-&-
labor warranty policy.
Nor does there seem to be large-scale trend to follow Zenith's fairly widespread TV & stereo price
increases — yet. Price movements in early set introductions seem to be in both directions. In drop-ins & face-
lifts, there's a tendency to slight melting of list prices at the low ends, somewhat higher prices in middle-of-
line merchandise. Some of the lower prices are due to the introduction of 92-degree tubes and wider use of
non-bonded tubes by some manufacturers.
Examples of these price trends in TV: Motorola introduced 23-in. table model at $199.95, about $20
lower than its earlier 23-in. table sets. Sylvania's cheapest 19-in. set which has a suggested list is priced af
$189.95 vs. that company's previous low of $199.95. In radio, too — low-end prices are dropping a few dollars
(example, Philco's clock radio at $19.95), going up somewhat in the center of the line (GE's new clock radio at
$36.95 vs. former one at $34.95).
New Set Innovations: Tuners are coming in for a lot of attention this year — apparently the
snow-free picture's the thing. In addition to RCA's New Vista and Zenith's Gold Video Guard already men-
tioned, we now see a new low-noise tuner in Sylvania's 4 new sets, new Golden M chassis in Motorola's new
low-end sets, still more sensitive 4-wafer frame-grid tuner in other Motorola sets. In tube sizes there is little
new — except that Du Mont is returning to the 27-in. with a lowboy at $450. (Details of new sets on p. 17.)
Picture Tube Dispute: Although the industry has accepted 19- & 23-in. tubes, it's plain that some
didn't think the change was necessary — and there's lots of argument over various methods of providing
implosion protection (bonded vs. non-bonded). Outspoken Magnavox Pres. Frank Freimann, opponent of
annual model changes & "planned obsolescence," makes no bones about his views on what's happening to
picture tubes and on Coming's "Operation Snowball" promotion campaign:
“It’s about time the leaders of the industry realize that ’all the people can’t be fooled all the time,’ ”
VOL. 17: No. 2
15
says Freimann. "The history of our misadventures shows this. In my opinion, the industry's shrinkage in
sales & profits last year was at least partly attributable to the all-out promotion of the 23-in. 'square-cornered'
tube sets. The consumer benefits here are not proportionate to the increased cost. We did succeed, through
advertising claims, in convincing the public that the 17- & 21 -in. sets were obsolete, with the consequence
that almost half the 1960 TV sales (17- <& 21-in.) were sold at liquidation, and there were fewer TV receivers
sold than in 1959.
"There is ample evidence of public resentment against planned obsolescence. 'Operation Snowball'
is going to add fuel to the fire. Magnavox will resist it just as vigorously as Corning will promote it." As to
other manufacturers, Freimann says: "Let them do as they like, but we resent and will resist any attempt to
drive our industry into a comer in an effort to develop a monopoly on claims of superiority [for the
bonded tube] ." The Magnavox president insists that his company obtains "a superior picture as to definition
& contrast, using a conventional tube and an effective filter safety glass." (Note: Corning has changed the
emphasis of "Snowball" to promote modern TV in general, dropping its stress on bonded tubes.)
Color Activity: Road to profits in the '60s lies in color, RCA insists. Big dealer wingding in N.Y.
last weekend celebrated pledges of retailers in 67 RCA distributor areas to sell at least 51,501 color sets dur-
ing the 4-month period ending Feb. 28. RCA Sales Corp. Chmn.-Pres. W. Walter Watts told them that with
the anticipated improvement in the economic situation, "our dealers should sell double this volume in the 4th
quarter of 1961 alone." And he added: "If you can multiply that quarter by 3 or 4, we all ought to make a lot
of money."
RCA Chmn. Sarnoff & Pres. Burns addressed the dealer dinner at the Waldorf Astoria, beating the
drums for the profitability of color. Plainly the highlight of the dinner was Gen. Sarnoff 's free-swinging off-
the-cuff talk in which he compared today's non-color TV manufacturers with the phonograph makers who
refused to recognize & adopt radio, and with the radio makers who failed to recognize the potential of TV.
He let dealers in on a little Sarnoff-type history-in-the-making, too, when he indicated that preparations are
being made for an event reminiscent of RCA's introduction of TV at the 1939 N.Y. World's Fair:
"We look forward to the privilege of inaugurating international TV in color at the 1964 N.Y. World's
Fair. From a technical standpoint, I am certain that the date is feasible, that it will be possible to televise the
Fair opening in natural color over remote parts of the world by means of a satellite communications sys-
tem." (For details of Gen. Sarnoff's remarks, see p. 18.)
• • • •
Note: EIA's TV-radio production figures for 1960's final week, due at last week's end, have been
delayed by slow reporting of some participants. The final week's figures, plus a roundup of the year's TV &
radio production will appear here next week.
Magnavox has closed its Paducah, Ky. manufacturing
plant, which employed some 700 in the production of TV-
radio-phono loudspeakers and electrolytic capacitors. Mag-
navox explained that “wage rates & not enough return on
our investment account for the closing.” The $2-million
plant was built in 1948. Because of labor difficulties &
declining profits, Magnavox is discontinuing the capacitors
line produced at Paducah, but may continue making
speakers. Magnavox has been involved for 3 years in
almost continuous arbitration of contract provisions with
the IUE which represents employes at the Paducah plant.
Warwick’s striking IUE employes ended their 3-week
walkout at the Zion, 111. TV plant Jan. 3 after approving a
new 2-year agreement. The pact provides an 8$ pay in-
crease the first year, 5<S the 2nd. The strike, involving over
1,000, began Dec. 8. Warwick is controlled by Sears, Roe-
buck; makes home-entertainment equipment for the chain.
EIA guide book to assist contractors in settling con-
tract terminations is planned by the association’s military
relations dept. Heading the project is Collins Radio’s Edwin
James, chmn. of EIA’s terminations committee.
Philco has acquired a “substantial minority interest”
in Bendix Home Appliance France, a major manufacturer
of refrigerators & laundry appliances in the French market.
International div. Pres. Harvey Williams has also reported
the appointment of J. J. M. van der Hagen to the new post
of managing dir. of Philco’s Swiss subsidiary, Philco Corp.
S.A., of Fribourg. He will have “full responsibility for the
development & coordination of all Philco interests on the
Continent & in Great Britain, including the licensees &
subsidiaries of Philco Corp. S.A. and approximately 20
distributors of Philco products in European countries where
local manufacturing does not exist.”
FM radio sales will increase 30-to-40% in 1961 over an
estimated 1 million sold in 1960, Granco Pres. Henry Fogel
predicted last week. He pointed out that production of FM
radios rose 80% over 1959 last year, compared with a 10%
increase for all radios. He also forecast a market “soon”
for 100,000 FM auto radios a year.
Canada’s Dominion Electrohome Industries is extend-
ing its warranties to one year from 90 days on all TVs,
radios, phonos.
1G
JANUARY 9, I9B1
TV & RADIO SALES DOWN: November saw a drop in
both TV & radio retail sales from Nov. 1959, official
EIA figures confirmed last week. As reported in pre-
liminary estimates last month, TV sales were down
about 12% for the month, and radio’s retail drop was
its first for 1960 (Vol. 16:52 p23). November’s radio
sales were 7% below the figure for Nov. 1959.
For the year’s first 11 months, however, radio sales
were well above 1959, while TV retail sales were less than
3% ahead of last year’s cumulative figure — indicating that
full-year 1960 retail TV sales will be extremely close to
1959’s 5,749,000 unit sales. Although 11-month TV produc-
tion was well down from last year, output of uhf-equipped
sets was higher. The official EIA production & retail sales
figures with 1959 comparisons:
TELEVISION
Total Production Uhf Production Retail Sales
Month 1960 1959 I960 1959 1960 1959
January .... 626,494 437,026 50,119 35,841 690,867 501,704
February .... 603,453 459,492 43,537 34,678 507,673 448,173
March 549,500 494,032 45,411 32,112 501,829 425,761
April 422,551 389,251 39,240 20,601 351,214 263,998
May 442,176 431,911 32,295 28,247 334,283 279,636
June 518,870 671,004 34,245 29,064 371,661 344,795
July 268,864 350,360 14,621 21.022 392,858 370,676
August 462,286 547,445 26,829 32,847 429,346 492,449
September .. 678,937 808.337 46,161 51,555 620,810 684,773
October .... 499,999 706,503 38,999 55,113 654,478 637,147
November .. 429,757 560,770 34,381 46,544 521,886 698,070
TOTAL .. 5,302,877 5,756,210 405,838 387,524 5,176,905 5,046,971
RADIO
Auto Radio Retail Sales
Total Production Production (excl. auto)
Month 1960 1959 1960 1959 1960 1959
January .... 1,356,788 1,124,737 632,461 420,052 803,388 700,490
February .... 1,442,368 1,125,385 696,872 432,661 611,479 474,888
March 1,667,650 1,347,554 633,761 511,219 664,441 515,563
April 1,230,323 1,040,183 399,963 422,346 547,839 388,863
May 1,277,040 1,039,562 463,165 476,222 648,322 400,882
June 1,551,451 1,430,165 596,870 637,806 702,889 678,195
July 890,369 829,035 328,009 264,726 673,363 526,827
August 1,048,406 1,009,423 340,860 279,424 794,608 671,713
September .. 1,945,092 1,981,208 788,961 717,601 1,102,092 928,457
October .... 1,727,560 1,795,718 639,357 531,116 1,036,333 839,912
November .. 1,468,847 1,346,079 491,026 290.81S 941,521 1,016,634
TOTAL ..15,604,784 14,069,049 5,911,305 4,973,777 8,326,275 7,142,424
FM radio production (1969 figures in parentheses) : Jan. 33,816
(30,235), Feb. 66,516 (29,146), March 83,127 (32,994), April 68,196
(31,425), May 65,438 (48,841), June 105,817 (60,783), July 49,707
(24,553), Aug. 71,125 (42,866), Sept. 111,745 (76,942). Oct. 88,596
(62,959), Nov. 86,323 (50,131). Eleven-month total: 852,329 (480,894).
* * *
TV-RADIO EXPORTS & IMPORTS: U.S. exports of TV sets
continued to climb in September, latest Commerce
Dept, estimates indicated. There were 8,164 complete
receivers & 3,873 chassis shipped — a total value of
$1,289,189. Most other consumer electronics exports
shared in the seasonal rise.
The import figures for September — not directly com-
parable with export statistics because of different product
classifications & definitions— don’t list TV sets. This
doesn’t mean there were no imports of TV into the U.S.
during the month — 2,300 were shipped here from Japan
(Vol. 16:48 pl8) — but simply that the Commerce Dept,
hasn’t yet established a commodity classification for them
in its import statistics.
Here are summaries of selected Commerce Dept, elec-
tronics export & import data for Sept. 1960 (for August
figures, see Vol. 16:48 pl8).
U.S. EXPORTS— SEPTEMBER 1960
Product
Units
Value
TV receivers
8,164
$1,147,048
TV chassis
3,873
142,141
Auto radios
5,007
90,849
Home radios
10,407
286,705
Radio chassis
1,754
42,432
Radio-phonos
593
57,804
Phonographs
2,897
181,716
Coin-op. phonos ..
Recorders
1,376
866,704
& parts
TV picture
—
1,119,630
tubes
132,011
2,787,371
Receiving tubes ..
Transistors,
1,985,363
1,538,207
diodes
TV transmitters
933,057
1,249,554
& parts
—
254,774
TV studio equip.
—
785,438
TV camera tubes
136
96,544
Biggest Customer
Venezuela (1,962 at $292,760)
Argentina, Philippines, Spain
Mexico (3,312 at $47,656)
Canada (4,444 at $113,444)
Viet Nam (1,000 at $26,730)
Venezuela (133 at $22,371)
Venezuela (1,261 at $60,017)
W. Germany (895 at $266,964)
Canada ($222,190)
Argentina (25,683 at $560,366)
Canada, Argentina
Canada, U.K.
Argentina ($81,214)
Canada ($223,805)
Canada, Japan
U.S. IMPORTS— SEPTEMBER 1960
Product Units Value Biggest Supplier
Transistor radios 668,193 55,273,290 Japan (661,294 at $5,194,414)
Portable tube
radios 13,585 109,307 Japan (12,546 at $85,300)
Other radios 139,671 1,269,520 Japan (123,262 at $805,260)
Radio-phonos 9,817 866,001 W. Germany (6,905 at $738,600)
Phonographs 2,141 64,743 Japan (1,015 at $21,042)
W. Germany (299 at $22,983)
Changers,
turntables — 1,243,863 U.K. (991.133)
TV apparatus — 178,469 Switzerland ($76,255)
TV tubes & parts — 11,367 Not given
Radio tubes 2,604,042 944.675 Netherlands ($404,055)
Radio apparatus.. — 1,138,834 Japan ($597,855)
TV cameras,
parts — 193,425 U.K. ($92,855)
Factory picture-tube sales declined seasonally in Nov-
ember from October’s volume. However, sales also dropped
markedly from the year before: 732,359 units at $14,625,632
in Nov. 1960 vs. 840,866 units at $16,058,816 in Nov. 1959.
The same sales pattern applied for receiving-tubes — down
seasonally in November from October, and also below the
year-ago level. Nov.-1960 sales were 30,024,000 units at
$25,627,000, compared with Nov.-1959’s 37,211,000 units at
$31,600,000. In year-to-date reckonings, picture-tube sales
trailed the 1959 cumulative in units, but ran ahead in dollar
volume. Receiving tubes were behind the year-ago pace
both in units & dollars. EIA’s figures for November &
year-to-date.
Picture Tubes Receiving Tubes
Units Dollars Units Dollars
January 795,250 $16,831,430 31,367,000 $26,872,000
February 741,233 14,495,480 32,734,000 27,881,000
March 794,375 15,654,281 36,382,000 31,751,000
April 707,262 13,782,769 29,737,000 26,759,000
May 659,859 13,329,826 30,354,000 25.680,000
June 756,827 15,605,481 33,916,000 29,065,000
July 681,786 13,898,468 34,883,000 28,810,000
August 928,164 18,843,067 38,540,000 31,702,000
September 913,496 18,345,103 34,612,000 28,007,000
October ... 771,324 15,478,435 33,506,000 27,628,000
November 732,369 14,625,632 30,024,000 25,627,000
Jan.-Nov. 1960 8.481,924 $169,789,972 365,989,000 $308,171,000
Jan.-Nov. 1959 8,705,769 167,830,882 395,688,000 336,471,000
* * *
World market for U.S. tubes & semiconductors con-
tinues to be good, despite lower-priced competition, accord-
ing to a recent survey by the Electronics Div. of Commerce
Dept.’s Business & Defense Services Administration. The
last report in the 28-country study sees U.S. tube and/or
semiconductor exports holding their level or expanding to
Australia, Canada, Netherlands, New Zealand & Spain.
Difficulties or declines may be met in Taiwan, Turkey,
Union of South Africa and West Germany. In Japan, U.S.
companies are benefiting from technological pacts & licens-
ing deals. The latest report, covering 10 countries, is titled
Electron Tubes & Semiconductors — Production, Consump-
tion, Trade, Selected Foreign Countries — available for 30?
from U.S. Govt. Printing Office or Commerce Dept, offices.
Boycott of Japanese fabrics is threatened by the
Amalgamated Clothing Workers of America to force
Nippon manufacturers to limit their shipments of finished
garments. The union’s general executive board, at its
Feb. 13 meeting, will consider a motion that ACWA
members stop cutting fabrics from Japan after May 1.
VOL 17: No. 2
17
Tubes & Semiconductors in 1961: Sales of TV picture
tubes will be about the same as in 1960, receiving tubes
will decline, and semiconductors will set another record.
That’s the tube & semiconductor outlook for 1961 as fore-
cast by GE electronic components div. vp-gen. mgr. L.
Berkley Davis, who also is EIA president.
Predicting from his GE vantage point, Davis sees 1961
domestic factory sales of about 11 million picture tubes at
approximately $205 million — about the same as 1960.
Replacements constitute 45% of this. Of the remaining
55% — earmarked for new TV sets — about 6 out of every
10 will be in 23-in. types, with perhaps one-third in 19-in.
types. Davis expects no deflection angles wider than today’s
110- & 114-degree tubes, but he sees a possibility that the
trend to 92-degree tubes “may become more pronounced as
styling advantages are de-emphasized in the interest of
improved reliability & lower circuit costs.”
The GE executive forecasts “an increase in number of
sets employing tubes with integral implosion protection.”
(Later in 1961, he says, “these will include other approaches
than the present [Corning-type] bonded-glass construc-
I tion.” He forecasts “additional introduction of truly por-
i table transistorized sets,” but no significant quantities of
special picture tubes for these. As to color, he sees a
continuation of 1960’s “small, steady increase,” but no
“important gains” without a “major tube innovation, not
now foreseen.”
Davis’s other predictions:
Semiconductor sales will reach $626 million — 19%
higher than 1960’s estimated $528 million. These sales are
broken down this way: Transistors, 180 million (38%
over last year’s 130 million) at $360 million (20% above
last year’s $300 million) — $50 million consumer, $130 mil-
lion industrial, $180 million military. Semiconductor
rectifiers, a record $136 million, up 16% from 1960’s $116
million. Tunnel diode sales will continue to be “modest.”
Receiving tube sales will total 385 million at $322
million — about 4% below last year’s 400 million at $340
million. Power tube sales, $300 million, 4% over 1960’s
sales. The military market “will experience a breakthrough
in superpower tubes for defense radar, satellite tracking &
j space communications.”
EIA has begun distribution of Plus Values (Vol. 16:49
pl9), “a booklet dedicated to the proposition that it pays
to do business with U.S. electronics manufacturers.”
Prepared by EIA’s tube & semiconductor div., it empha-
sizes for OEMs & distributors the advantages of buying
American-made tubes & semiconductors. The booklet is
being distributed to 30,000 industry executives, govt,
officials, distributors, purchasing agents, design engineers.
Philco vp William J. Peltz, chmn. of the EIA div., noted:
“Thousands of jobs in the U.S. industry already have been
lost to foreign producers paying wages a fraction of those
received by American workmen. In the Chicago area alone,
according to a report to EIA from a labor union official,
foreign imports have been the primary cause of a 20%
decline in employment among 14 electronics manufacturing
companies” • National Electrical Mfrs. Assn, took dire
note recently of mounting battery imports. Its dry battery
section called for “remedial govt, action” and announced
it would launch an educational program for battery buyers.
Japanese-made electrical equipment has been misrepre-
sented as domestic by 2 affiliated Rochester, N.Y. firms —
Dialand Electric Sales Corp. & Elkee Corp. — according to
an FTC complaint.
More about
NEW SETS INTRODUCED: Some lower prices in newly
introduced promotional & low-end items, but a tendency
to price firmness otherwise, is the continuing pattern in
new models introduced last week (see p. 14). In TV,
there’s a definite trend toward use of more sensitive
low-noise tuners, even in relatively low-priced models.
Here’s a summary of last week’s new-set highlights :
Motorola — Four TVs, all with new “Golden M” chassis,
full-year warranty. 23-in. table model, $199.95; step-up
model with more sensitive 4-wafer tuner, $219.95; 19-in.
portable (face-lift), $199.95; 19-in. remote-control compact,
$249.95 to $269.95. Also introduced “largest & most com-
plete line of car radios ever presented to distributors,” at
$39.95 to $125.
Philco — One 19-in. portable at $169.95 and a compact
19-in. at $199.95. Seven 23-in. sets, 4 of them with open list.
Philco announced that it is continuing its battery portable
Safari. Also dropped in is a new 42-in. wide stereo hi-fi
console at $199.95 to $219.95. Radio additions include a
new price-leader 4-tube table model at $17.95, a clock radio
at $19.95, step-up transistor portables at $34.95 & $39.95.
GE — Compact console phono, with or without AM-FM
tuner, unpriced. In radio line, GE added an FM-only table
model at $39.95, a 5-transistor portable at $29.95, a clock
radio at $36.95.
Sylvania — Four TVs with new low- noise tuner &
bonded-shield tube. Price leader is 19-in. open-list table
model, with step-up at $189.95, a 19-in. consolette is
$299.95, consoles $259.95 & $279.95 (HaloLight).
Du Mont — A new 27-in. lowboy at $450 (remote $550)
and three 23-in. consoles with basic list prices of $299.
Radio import highlights — Two new sets from Japan
look hot: (1) The Matsushita “Portalarm” 6-transistor
pocket radio with 7-jewel watch alarm (including slumber
switch) at $49.95. (2) Delmonico’s 5-tube AM radio listing
at $9.95. A report on the activities of 2 TV importers will
be featured in next week’s issue.
New plants & expansions: Cornell-Dubilier Electronics
div. of Federal Pacific Electric is transferring its corporate
hq to Newark, N.J. from South Plainfield, N.J. Some pro-
duction activities will be continued at the South Plainfield
location • Thompson Ramo Wooldridge’s subsidiary,
Space Technology Labs, has sold to the government for
$23.5 million 9 buildings on a 14-acre site in El Segundo,
Cal. Space Technology will continue to use the facilities
pending completion, by 1962, of its new $25-million research
center at nearby Redondo Beach (Vol. 16:50 pl8) •
Beckman Instruments has begun construction of a $1.3-
million, 100,000-sq.-ft. facility for its systems div. at Fuller-
ton, Cal. The new plant, for production of electronic data-
processing systems, is slated for May completion • Gen-
eral Instrument has opened its new $3-million, 50,000-sq.-ft.
semiconductor production plant & research center at Hicks-
ville, N.Y. Chmn. Martin H. Benedek reports the facility
will be in “large-scale” production early this year • GE
will spend more than $1 million in 1961 to enlarge the hq
plant of its communications-products dept, at Lynchburg,
Va. The plant produces 2-way radios, microwave gear.
GE also is planning a $1.5-million R&D lab for computers
at Sunnyvale, Cal., near San Francisco • Muntz TV will
build a $1 million, single-story, 86,000-sq.-ft. hq & pro-
duction plant in Wheeling Township, 111., near Evanston.
The plant will be completed around June 1.
18
JANUARY 9, 1961
More about
GEN. SARNOFF & COLOR: The nation's top sellers of
color TV gathered in N.Y. as guests of RCA for a week-
end of business & fun, beginning with a kick-off dinner
Thursday (5) and an off-the-cuff address by the great-
est color salesman of them all — RCA Chmn. Brig. Gen.
David Sarnoff (see p. 15).
The dealers plainly enjoyed it as the General, in a
mellow & reminiscent mood, discarded his prepared speech
and recalled the early days of wireless, then swung out at
the detractors of color. He put them in the same class
with movie producers who wouldn’t accept sound, phono
manufacturers who believed radio was a fad, and radio
makers who brushed aside TV itself.
Surrounded by a speakers’ table full of RCA’s top
brass, he attacked rival TV manufacturers’ “fear” of
color, and their willingness to let others do the pioneering.
“You would think that those in the business would be the
first to embrace its possibilities.” And he served notice:
“There is no turning back ... no possibility of color being
a ‘fad.’ ” He provoked chuckles when he chided “one
manufacturer who shall remain nameless for friendly
reasons,” who had called Sarnoff a “televisionary” and
said “TV would never get anywhere.”
“I still like the future better than I do the past,” said
the RCA chairman. Then, in a conversational aside, he
went back to the past to confide that he had been involved
in payola, vintage 1906. “I can tell you of payola as far
back as 55 years ago,” he said, referring to his days with
the old Marconi Wireless Telegraph Co. “We engaged in
payola then and bribed captains of ships with a gold watch
in order to get them to install wireless.” They were
naturally reluctant to give up their sovereignty to an
owner’s command from the shore. He related this reluct-
ance to accept radio in the early days to other industry
instances of resistance to change.
Because such large phono makers as the Victor Talk-
ing Machine Co. refused to enter the radio business, he
said, “musical equipment dealers were prevented from
handling radios. Instead, the electrical dealers got the
business.” In a reference to RCA’s purchase of Victor with
its “His Master’s Voice” trademark, he quipped: “What
happened then? The little dog changed his master.”
Pres. John S. Burns told the dealers that color sales
in some major markets are now approaching 5% of total
sets in circulation. Reiterating that color TV, including
servicing, parts, etc., “is more than a $100-million-a-year-
industry,” he stated that color TV reached this point in 6
years, “while automobiles took 12 and oil 40 to get there.”
“The past 6 years have seen a clear-cut initial victory
in our race to establish color TV on a profitable basis,” he
said, after he and Gen. Sarnoff accepted from the dealers
a bound volume of pledges to sell at least 51, 501 color sets
during the current 4-month period ending Feb. 28.
Pledges were read off at the dinner meeting by dealers
in each distribution area. Among the higher ones: Los
Angeles, 4,489 sets; Chicago, 4,167; N.Y., 3,752; Phila-
delphia, 2,989; San Francisco, 1,700; Newark, 1,586.
Obituary
Mrs. Eldridge R. Johnson, 90, widow of the founder of
the Victor Talking Machine Co., died Jan. 3 at her Bryn
Mawr, Pa. home. Her husband, whose company was
merged with RCA, died in 1945.
Trade Personals: Malter s. Bopp promoted from mktg.
dir. to new post of vp-gen. mgr., Philco International div.
. . . H. G. Place retires as chmn. of General Precision
Equipment Corp., continuing as a consultant & dir. . . .
Forrest W. Price, ex-Sylvania Home Electronics, appointed
vp & gen. mgr., General Time Corp.
Harold Schulman promoted from mktg. mgr. to vp &
gen. mgr., Knight Electronics, mfg. subsidiary of Allied
Radio Corp. . . . Michael J. Marino named mktg. mgr.,
International Resistance Co.’s major industrial distributor
program . . . David D. Bulkley, ex-ITT, named intercom-
munication-systems product mgr., Stromberg-Carlson com-
mercial products div.
Ralph L. Bloom promoted from radio & high fidelity
sales mgr. to district sales mgr., Sylvania Home Electronics
Los Angeles office: Gerald P. Goetten appointed his asst.
. . . Walter Boiko named senior sales engineer, Eitel-Mc-
Cullough, headquartering in N.Y. . . . John J. Bohrer,
International Resistance research dir., named a fellow, N.Y.
Academy of Sciences.
Max Zagoren named electronics mgr., N.Y. div. of John
M. Otter Co. (Philco distributor in Pa., N.J. & N.Y.). He
succeeds Joe O’Brien, resigned . . . George Capsis, ex-IBM
and Univac div. of Remington Rand, named RCA presenta-
tions & exhibits mgr.; B. J. Mezger named mgr. of RCA
Service Company’s new Eastern mktg. region, with hq in
Washington . . . Kurt E. Hellfach named mktg. research
mgr., GE radio receiver dept.
Edmond P. DiGiannantonio, Raytheon, named chmn.,
EIA military mktg. data committee . . . Donald J. Harring-
ton named mktg. mgr., GE capacitor dept., Hudson Falls,
N. Y. . . . Frank A. Saikley appointed controller, Indiana
General Corp.; Richard S. Laney named div. controller,
Indiana Steel Products div. . . . Wilbur S. Hinman Jr.,
technical dir. of Army’s Diamond Ordnance Fuze Labs,
Washington, receives President’s Gold Medal Award for
distinguished civilian service in developing new electronic
techniques for military & civilian use.
Microwave “will take giant steps in 1961,” forecasts
Dec. 25 N.Y. Times, adding: “Up to now, the growth of the
private microwave field has been limited by restrictive
licensing by the FCC. In September, the Commission threw
out all bars to large-scale development in a momentous
decision. Licenses now are being issued to virtually any
business organization wishing to set up a microwave
system . . . Some leaders in the electronics industry esti-
mate [private microwave communications] will gross $2
billion a year in 5 years.” • Microwave’s financial picture
and some of its smaller specialist companies are profiled
by Dec. 29 Herald Tribune. Profiled: Douglas Microwave,
Microwave Associates, Narda Microwave, Premier Micro-
wave, Varian Associates.
“Total market for electronic equipment utilizing micro-
wave devices is expected to climb from last year’s $2
billion to $5 billion by 1965,” reports Jan. 4 Financial
World. Describing the microwave field as “one of the most
promising branches of electronics,” the publication notes:
“It’s estimated, for example, that 10,000 microwave sta-
tions may be in operation by 1966, as compared with less
than 3,000 at present.” The magazine lists the earnings of
14 companies “which concentrate a large measure of their
activities in the field.”
TV & radio equipment duties have been removed by
Nicaragua in line with new import policies. Special import
permits from the Ministry of Finance are required, however.
VOL. 17: No. 2
19
Finance
National Co., Malden, Mass, manufacturer of military
& industrial communications equipment & electronic prod-
ucts, has revised its earlier forecast of sharply improved
1960 earnings. In view of an anticipated sales drop to
about $11 million from $12.9 million in 1959, Pres. Joseph
H. Quick now anticipates only a slight improvement over
1959’s per-share earnings of about 39 cents. He described
1961’s prospects as “very good,” said sales could climb to
$13-to-16 million. Quick also reported that National soon
will announce the acquisition of a commercial electronic
components company.
Seven electronics companies are profiled by Dec. 21
Financial World in an analysis entitled “Bright Prospects
for These Electronics.” The 7 : Beckman Instruments,
Clevite, Daystrom, General Instrument, General Precision
Equipment, Litton Industries, Varian Associates. Notes
the magazine: “Here are 7 well-situated electronics issues
that still have long range speculative possibilities. Al-
though liberally priced, most are down from higher levels.”
Boonton Electronics Corp., Morris Plains, N.Y. maker
of precision measuring equipment, plans public sale of
60,000 common stock shares & attached warrants, according
to an SEC registration statement (File 2-17411). Under-
written by Ross, Lyon & Co. Inc. and Globus Inc., the sale
will be in units of one share plus % of a 2-year warrant.
One full warrant will be required to purchase one share
at $5.50 the first year, $6.50 the 2nd year.
Rixon Electronics Inc., Silver Spring, Md. producer of
specialized electronic equipment, plans a 115,000-share of-
fering of capital stock for public sale, according to an SEC
registration statement (File 2-17441). An additional 10,000
shares will be sold by Pres. James L. Hollis to underwriter
Auchinloss, Parker & Redpath. Price & underwriting terms
weren’t disclosed in the SEC application.
20th Century-Fox has agreed to sell to the Rank Organ-
ization its 49% share of theater firm Gaumont British.
Price: $11.2 million. Terms: $1.4 million now, the balance
payable in installments over 11 years at 4%% interest.
Among 20th’s reasons for selling: “We had a minority in-
terest and the return has not been very great,” a spokes-
man explained.
Emerson Pres. Benjamin Abrams says he knows of no
corporate development to account for the recent strength &
activity of the company’s stock. Earnings in the 1960 fiscal
year ended Oct. 31 “were not as good” as the preceding
fiscal, he notes, because of general consumer-market
conditions during the summer & fall. Nov.-Dee. sales,
however, were “better” than during the 2 year-ago months.
Vacuum-Electronics, Plainview, N.Y. maker of electron
tubes, vacuum systems, other electronic devices & compon-
ents, has filed with SEC a registration statement for a
proposed offering of 100,000 shares of common stock. Leh-
man Brothers was named principal underwriter. Proceeds
from the proposed offering would be used for expansion.
International Resistance is “definitely interested in
acquiring a semiconductor company,” reports Pres. W. W.
Slocum. He estimates a record profit of “about $2 million
or $1.40 a share” on sales of $22 million last year, compared
with $1.8 million ($1.29) earned on $19.8-million sales in
the year ended Jan. 3, 1960.
Electronic & Missile Facilities has been listed for
trading on the American Stock Exchange. Symbol: EMF.
Milo Electronics Corp., N.Y., wholesaler & distributor
of electronics parts, plans public sale of 150,000 common
stock shares through Myron A. Lomasney & Co. at $5 per
share. An SEC registration statement (File 2-17416) said
$601,500 proceeds would be added to the company’s general
funds to pay debts and increase inventory.
Wells Television, the N.Y. TV-set leasing company that
was acquired last March by Tishman Realty & Construction
(Vol. 16:19 p23), is expected to contribute to Tishman’s
profit picture a cash flow of more than $1 million annually
and the tax advantage of heavy depreciation write-offs,
according to Tishman Pres. Norman Tishman.
W. L. Maxson will change its name to Maxson Elec-
tronics Corp., subject to stockholder approval at the Jan.
17 annual meeting. The N.Y. manufacturer of electronic
equipment & components also will ask for authorization to
double the number of common shares to 2 million.
Technical Materiel Corp., Mamaroneck, N.Y. manufac-
turer of high-frequency radio components & systems, has
been listed on American Stock Exchange. Symbol: TM.
Perkin-Elmer has been listed for trading on the New
York Stock Exchange. Symbol: PKN.
Esquire Radio & Electronics is slated for listing on the
American Stock Exchange Jan. 12. Symbol: EE.
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NAME
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ADDRESS
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20
JANUARY 9, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Electronic Communications
1960 — year to Sept. 30
$24,130,561
$(1,062,511)
$ (607, 511)1
597,209
1959 — year to Sept. 30
32,771,830
1,761,605
855,139
$1.402
590,076
A. C. Nielsen
1960 — qtr. to Nov. 30
8,442,818
559,031
.33
1959 — qtr. to Nov. 30
7,286,006
484,788
.28
Screen Gems*
1960 — year to June 25
41,690,402
1,620,017
.72
2,250,000
1959 — year to June 27
40,411,092
1,097,902
.49
2,250,000
1960—13 wks. to Sept. 24
6,218,374
152,545
.07
2,250,000
1959 — 13 wks. to Sept. 26
7,448,113
384,303
.17
2,250,000
Notes: 1After $455,000 tax credit. 2After preferred dividends. 3From SEC reports (Vol. 16:52 p24).
Wometco Enterprises Inc., the corporation based in
Miami, Fla., which recently acquired KVOS-TV Bellingham,
Wash, for $3 million (Vol. 16:48 p6), has registered an
offering of 5 series of outstanding stock with SEC (File
2-17437). To be sold by Lee Higginson Corp. and A. C.
Allyn & Co., the offering includes 18,591 shares of class A
common; 19,155 shares each of class B, series B, C & D
common; 23,944 shares of class B, series E common (15,000
to be reserved for sale to employes). Underwriting terms
provide that the company will receive no proceeds unless
the average price received by selling stockholders (less
7%) exceeds $10, when 75% of the excess will go to
Wometco. The shares were issued in connection with an
agreement with the 2 underwriting firms when Wometco
bought Marine Exhibition Corp., operator of the Miami
Seaquarium. Other Wometco interests: WTVJ Miami,
WFGA-TV Jacksonville, WLOS-TV & WLOS Asheville,
23 theaters, vending machines, the Pepsi-Cola franchise in
the Bahamas.
Hazeltine’s 1960 earnings are expected to approximate
1959’s per-share profit of $1.80. Vice Chmn. W. M. McFar-
land believes 1961 “ought not to be very much different
from 1960,” but 1962 should see “the start of an increase.”
Hazeltine’s order backlog, he said, “is satisfactory and will
increase in time to come.”
Reports & comments available: Amphenol-Borg Elec-
tronics and AB-PT, reports, A. C. Allyn & Co., 44 Wall St.,
N.Y. 5 • Sonar Radio, report, George, O’Neill & Co., 30
Broad St., N.Y. 4 • Walt Disney Productions, report,
Sutro & Co., Van Nuys Bldg., Los Angeles 14 • Electronic
& Missile Facilities, discussion, Hardy & Co., 30 Broad St.,
N.Y. 4 • Textron, review, W. E. Hutton & Co., 14 Wall
St., N.Y. 5 • Hallicrafters, analysis, Paine, Webber, Jack-
son & Curtis, 25 Broad St., N.Y. 4 • Litton Industries,
review, William H. Tegtmeyer & Co., 39 S. LaSalle St.,
Chicago 3 • Hathaway Instruments, report, Adams &
Peck, 120 Broadway, N.Y. 5 • Pathe Equipment, pros-
pectus, Amos Treat & Co., 79 Wall St., N.Y. 5 • Bell
Electronic, prospectus, Schwabacher & Co., 14 Wall St.,
N.Y. 5 • Del Electronics, report, Bruno-Lenchner, Bigelow
Square, Pittsburgh 19.
Common Stock Dividends
Stk. of
Corporation Period Amt. Payable Record
Storer Bcstg Q $0.45 Mar. 10 Feb. 24
Storer Bcstg. “B” Q .12% Mar. 10 Feb. 24
Westinghouse 1961 sales should show an increase for
the 4th consecutive year, Pres. Mark W. Cresap predicted
recently, but “intense cost-price pressure on profits” will
continue. He said 1960 sales will slightly exceed last year’s
$1.91 billion, but 1961 sales won’t match 1957’s record
$2.01 billion. The adverse effect of the decline in prices, and
increases in costs “will extend into 1961, although im-
provement is anticipated in the 2nd half.” Consumer pur-
chases of electrical products & home appliances “will equal
or slightly exceed the industry’s 1960 levels,” Cresap said.
“As the home-building market improves during the coming
year, there should be an upturn in appliance sales during
the 2nd half of 1961,” he added.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, January 5, 1961
Electronics TV-Radios- Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
18%
19%
Magna Theater
2%
2%
Aerovox
8%
9%
Magnetics Inc.
7%
8%
Allied Radio
22%
24%
Maxson (W.L.)
11 14
12%
Astron Corp.
1%
2
Meredith Pub.
41%
44%
Baird Atomic
2314
25%
Metropolitan Bcstg.
19
20%
British Industries
18
19%
Milgo Electronics
19%
21%
CGS Labs _ -
6%
8%
Narda Microwave
3%
4%
Cetron _ _ _
5%
614
Nuclear of Chicago
39%
43
Control Data Corp.
64%
6714
Official Films
2%
2%
Cook Elec.
12 '4
13%
Pacific Automation
4%
5%,
Craig Systems _
15
1614
Pacific Mercury
5%
6
Dictaphone _
2914
3114
Philips Lamp
155%
161
Digitronics
2214
24%
Pyramid Electric
2%
2%
Ea-sterr) Tnd
14
15 y8
Radiation Inc.
24
26 V*
Eitel-McCullough
18
19%
Howard W. Sams
38
40%
Elco Corp.
14
15%
Sanders Associates
34
36%
Electro Instruments —
24
26%
Silicon Transistor
4%
5%
Electro Voice
7%
814
Soroban Engineering .
39
41%
Electronic Associates _
27%
30%
Soundscriber
16
17%
Erie Resistor
9 14
10%
Speer Carbon -
18
19%
Executone
20
22%
Sprague Electric
53
57
Farrington Mfg.
27y«
29%
Sterling TV . _
1%
2
38
41%
Taft Bcstg.
12%
13%
General Devices
1114
12%
Taylor Instrument
38%
41%
G-L Electronics _
9
1014
Technology Inst.
7%
8%
Granco Products
2%
3%
Telechrome
12%
13%
Gross Telecasting
2014
22%
Telecomputing
7
7%
Hallicrafters
3314
36%
Time Inc. __
79
84%
Haydu
1/16
%
Tracerlab _ —
9
10%
Hewlett-Packard
2814
30%
United Artists
5%
6
High Voltage Eng.
160
170
United Control
15%
17
Infrared Industries
17
18%
Universal Trans.
%
1-3/16
Interstate Engineering
2114
23
Vitro —
10%
11%
Itek — _
4814
52%
Vocaline
2%
3-1/16
7
7%
Wells-Gardner
21
22%
Lab for Electronics —
4514
48%
Wometco Ent. . _
12%
13%
Lei Inc.
514
6%
WEEKLY
Television Digest
JANUARY 16, 1961
1961 TRIANGLE PUBLICATIONS, INC.
JAN 1 6 1961
r- 3
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
EXCLUSIVE IN THIS ISSUE • annual survey of telefilm pilots to be offered
in the program market for next season (pp. 3, 8 & 9).
FCC
MINOW AS FCC CHAIRMAN — knowns & unknowns of young
Stevenson protege weighed — but speculation ends with: "Wait &
see" (p. 1 & 5).
PROGRAM-FORM REVISION IS NEAR. FCC is approaching agree-
ment on station-reporting requiremnts — spots-per-hour, no com-
posite week, etc. (p. 4).
FCC SUGGESTS CATV LAW — but is losing desire to push it as
CATVs & stations continue to resolve conflicts (p. 4).
PAYOFF RULES ADOPTED BY FCC in line with Harris-Pastore
Act requirements for agreements between applicants that elimi-
nate competition for licenses (p. 6).
Stations
LANDIS DROPS SOME HINTS in WNTA-TV N.Y. interview. Presi-
dential asst, for regulatory agencies speaks of exploration of
govt.-produced programming, shift to uhf operation (p. 3).
COLLINS SCORNS "IMAGE" MAKERS in his maiden speech as
NAB pres. He says industry shouldn't strive "to create images
that are not the real thing" (p. 3).
Networks
CBS & NBC ENJOYED MANY SUCCESSES, many gains during
1960, according to year-end reports from the 2 networks. Both
claim credit for "The Great Debate" (pp. 5 & 7).
NEW CBS DAYTIME PLAN puts the 10 a.m.-noon shows on a
mandatory "rotating participation" basis instead of being sold in
15-min. segments (p. 6).
OCTOBER NETWORK TV BILLINGS rose 7.2% to $63.3 million.
Ten-months business gained 9.3% to $557.6 million from $510.3
million in Jan.-Oct. 1959 (p. 8).
Consumer Electronics
I960 TV PRODUCTION— 5,716,268— was 3rd lowest since 1949.
But 1960 was the 2nd biggest year in total radio (17,135,114 sets)
& auto radio (6,438,658) output (p. 19).
QUALITY STRESSED AT MART. Price increases seen as inevita-
ble, despite lower prices on leaders. Slow business spurs talk of
electronics bolt from Chicago Mart (p. 19).
NEW SETS & FEATURES at markets: Westinghouse provides free
decorating service for TV-stereo owners; Magnavox "TV light
meter;" Philharmonic line revived (pp. 20 & 22).
TV IMPORTS INCREASE: Delmonico bringing in 4,000 Japanese
TVs a month. Majestic introducing 2 German sets. Delmonico has
2 consoles, plans lower-priced portable (p. 23).
Programming
TV DEBATES ALONE DECIDE 6% (or more than 4 million) of all
voters in the Presidential election, Roper survey determined. Fig-
ures revealed in Frank Stanton's magazine article (p. 14).
"UNTOUCHABLES" HASSLE finds protesting Dir. of U.S. Bureau
of Prisons telling stations he'll go to FCC about it (p. 14).
Congress
GOVT. SUBSIDIES FOR TV in Presidential campaigns are urged
by Sen. Mansfield, who proposes $l-million grants to parties (p. 16).
Advertising
FTC's KERN ASSAILS LANDIS, accusing President-elect Kennedy's
agency advisor of trying to "sell out the public interest" in anti-
trust recommendations (p. 18).
Other Departments
EDUCATIONAL TV (p. 15). PERSONALS (p. 18). FINANCE (p. 23).
MINOW — THE KNOWNS & UNKNOWNS: You can speculate endlessly about probable im-
pact of Newton Norman Minow, (pronounced ''minnow'') as next chairman of FCC — but after a week of
investigation we come up with this marvelously perceptive conclusion: "We'll just have to wait & see."
We can lay all pertinent factors before you for your consideration.
He's intelligent — first in his 1950 Northwestern U. law class, receiving "outstanding graduate" Wig-
more Award, editor-in-chief of school's law review.
He's concerned about FCC's role — apparently believes it should be more active in regulating.
He's liberal — an Adlai Stevenson protege during virtually all his career.
He's young — 35 tomorrow (17), thus 2nd youngest chmn. in FCC history. (Charles Denny was acting
chmn. at 33, chmn. at 34.)
He's active, outgoing, civic-, political- & social-minded (see p. 5 for background).
2 JANUARY 16, 1961
He's inexperienced in FCC matters — has never practiced before Commission, has had little to do
with other federal regulatory agencies.
He's interested in TV's final product, programs — watches a lot, likes it, and criticizes it.
• • • •
Minow is one of Stevenson's law partners, almost all of whom have been tapped for high administra-
tion jobs. He will replace Republican Comr. Charles King, whose recess appointment expires June 30. Minow
will take over as soon as he's confirmed by Senate & sworn in, and he'll have to be reappointed & recon-
firmed by June 30 to continue after that date. If the Senate Commerce Committee chooses, it can consider
him now for both the short & long terms and the Senate can assure him now of 7Vfe years at FCC. However,
Committee Chmn. Magnuson (D-Wash.) hasn't said anything about that — and it's known he's miffed at the
appointment because he was pushing his special counsel, Seattle attorney Kenneth Cox, for the job.
Magnuson could make things most disagreeable for Minow during the confirmation hearing (which
presumably will come early in February) — but it's doubtful that Magnuson would cross Kennedy on a mat-
ter such as this. The talk revolves around the Landis Report, which urges a strong White House hand in
FCC affairs- — quite opposed to the traditional Congressional position that FCC is "an arm of Congress." Will
Minow be pinned down to declare his allegiance? Everyone — Minow, Commerce Committee, administra-
tion— is in a bind on that one.
Minow's most important duty, by far, will be to deal with Congress. A chairman can do almost any-
thing or nothing at FCC and get by with it. His "moment of truth" comes before Congress. Minow steps into
the job at a most critical time, when the Commission will offer important & complex legislative recommenda-
tions. He'll have to call on every faculty he has.
Minow comes to Washington Jan. 17, will meet this week with Magnuson and FCC Chmn. Ford,
among others, take in Inaugural activities. He has contacted Ford who offered him full cooperation, includ-
ing a complete report by the staff on all major Commission problems & their suggestions for resolving them.
• • • •
There are some clues to Minow's thinking. He worked with Stevenson on the latter's proposal that
the networks give candidates free time during the campaigns (Vol. 16:11 pi 3). Stevenson later testified that
it might be better if govt, paid for it. Minow was counsel, though not before FCC, for the Midwest Council on
Airborne TV Instruction, and gen. counsel for Encyclopaedia Brittanica Films. He has done work for United
Airlines, 111. Bell and Airline Pilots Assn.
Two years ago, he participated in a Fund for the Republic panel on "Broadcasting & Govt. Regula-
tion in a Free Society," with FCC Comr. Hyde, former FCC gen. counsel Benedict P. Cottone, Raymond F.
Kohn of WFMZ Allentown, Pa., Herbert Alexander of Princeton, N.J., former FCC staff member Charles Clift,
Princeton U. history prof. Eric F. Goldman, Fund representatives Frank K. Kelly & Robert W. Horton.
His participation was mainly in form of questions — but his questions certainly followed a "strong
FCC" direction. He did have the last word in the discussion: "The fundamental concept, it seems to me, is
that if you are going to have a democratic society in an age of mass communication, when people are
spending so much time watching TV, the airways ought to be available for as much discussion as possible. /
Minow also observed: "The point, it seems to me, is that a licensee makes certain promises, and the
FCC never checks to see whether he performs, whether he delivers, despite the fact that under the statute it
is its obligation to do so. I don't want to talk about cures, but is that the general fact?"
He was careful & affable in our interview with him, saying: "I'm not an expert on broadcasting and
I am certainly the first to acknowledge that." As for the Landis Report, he said he had gone through it and
I'm certain it has great insight into the problems of the agencies," but that he hadn't studied enough to com-
ment on specific problems. He did no work on the report, wasn't consulted by Landis.
There's lot of continued talk in Washington to effect that the administration would like to get another
New Frontier man on FCC quickly, replacing one of the 3 incumbent Democrats — Bartley, Craven or Cross.
Speculation is that one might be eased into another govt. job. All 3 tell us they know nothing of the idea,
and it's our impression that none likes it very much.
VOL. 17: No. 3
3
OUR EXCLUSIVE PILOT STUDY IN THIS ISSUE: Action & adventure or the combina-
tion of both will be emphasized on TV next season. Comedy, which began a comeback in I960, will be a
strong runner-up. Our annual check of Hollywood production companies (extended this year to N.Y. and
including some British pilots) discloses that a minimum of 70 action-adventure pilots are being filmed for pres-
entation in this selling season (see p. 8).
Comedies have dropped from 70 pilots last year to 54 this season, but they remain a producer staple.
The dip undoubtedly stems from the fact that few comedies have struck rating gold in this season's renais-
sance ("The Andy Griffith Show" and "My 3 Sons" were the exceptions, not the rule). On the other hand, the
popularity of the action series, "The Untouchables," has prompted the production of pilots which some
executives frankly confide are "like 'The Untouchables.' " (See p. 14)
Westerns — at least new ones — are in decline. This year's 9 compares with last year's 30.
Other data gathered in our survey: There is considerable variety in the overall picture of approxi-
mately 200 pilots — a figure that matches last year's. At least 24 dramatic series are in the offing; 4
anthologies, sports, travelogues, documentaries, musicals, audience participation, even a comedy-Western.
(For the complete tabulation of our survey, see p. 9.)
LANDIS DROPS SOME HINTS: Kennedy administration may push for a stronger govt. TV
hand, indicated James M. Landis in N.Y. Jan. 12. The man who is soon to become Presidential asst, for the
regulatory agencies said, during a WNTA-TV interview by newsman Mike Wallace, that the general "tenor”
of TV programming is within the province of govt, regulation. He cited "the lowest common denominator" as
being a key target for programmers. "Now, if that's so," he added, "we ought to be able to lift it a little higher
than that."
Asked, if he advocated govt, regulation of content, Landis said he meant the "tenor of it."
Possibility of govt.-owned network was also suggested by Landis during the interview. He thought
there was "a lot to be said" for govt. TV operations such as Britain's BBC-TV and Canada's CBC-TV. Asked
if he intended to push for govt, programming "to compete with commercial programming," Landis hedged
somewhat, saying, "Not at this stage, certainly."
He didn't rule out a govt, network, however. "It might be that we can have so many channels
available that it might be desirable to have the govt, at least condescend to do something for the fine arts
... on TV as well as elsewhere." Summing up his feelings on govt.-produced TV programs for U.S. con-
sumption, Landis said, "I think it should be explored."
Landis also tackled the always-hot uhf-vhf question. A shift to uhf, he said, "would open up a new
market . . . give new opportunities." He agreed with Wallace that he was suggesting that the govt, create
an opportunity "for men to go into the broadcasing business . . . with a view to introducing more competition
into the field." Such a move, Landis declared, would "improve programming . . . give more employment . . .
improve our entire facilities of communication."
COLLINS SCORNS 'IMAGE' MAKERS: In his maiden speech as industry's spokesman, new
NAB Pres. Leroy Collins lashed out last week at those who "strive with elaborate efforts & great expense to
create images that are not the real thing."
Broadcasters as well as politicians can be guilty of such "deception," ex-Fla. Gov. Collins told Fed-
eral Communications Bar Assn, at its annual banquet in Washington Jan. 13. He deplored "unmitigated con-
ceit" by which public-relations practitioners presume "that regardless of what a man's inner self may be,
they can dress him out in a way that no one will know the real man under the costume."
"If America is to do more than survive, the way is not to try to sell ourselves as something we are
not, but to devote our chief energies toward making ourselves something better than what we are," Collins
said. "And the same is true of broadcasting."
Collins promised "to be an advocate, not a referee, for broadcasting." He said TV & radio have
made a "tremendous amount of progress," that "over & over again we should tell our good story." But he
added: "Yet, also like America, broadcasting has had — and still has — some features of which it cannot be
proud. These things must be, as they have been, regarded by broadcasting not as defeats but as challenges
to do better,
4
JANUARY 16, 1961
NAB's new chief acknowledged that he's "new to broadcasting," begged off in his FCBA speech
from getting involved with "such topics as vhf, uhf, pay TV, CATV, FCC, FTC, ABC, CBS, MBS or NBC."
Instead, he said, he wanted to sketch broad outlines of his "hopes & aspirations" in the NAB office:
"Broadcasting moves goods and, thus, sparks American business. But it moves more than goods. It
moves men's minds & hearts. Through broadcasting, men can learn to love or hate, to do good or evil, to be
democratic or despotic, to be free men or slaves, to worship God or Baal.
"Broadcasting helps reflect, mold and direct the very essence of the society in which it functions.
It is, therefore, a living, creative, independent part of America & American democracy. America's goals
must be broadcasting's goals. For if broadcasting is to endure in a free society, the best interests of broad-
casting must coincide with the public interest."
Collins also made it clear earlier in his first week at NAB hq that, in aiming for these goals, he
plans to be no mere front man for the industry as a speechmaker. He told us in an interview that he intends
to be in charge of "running the ship" with the help of "a sort of cabinet" of other hq officers who'll be called
for conferences every Tues. "I believe strongly that the staff should give leadership to the board," he said.
"I am not going to be happy in this job unless I do a creative job," Collins told us. "I don't think
I'd be worth the money [$75,000 per year] unless I do. I don't undertake this as just an administrative job."
PROGRAM-FORM REVISION NEAR: FCC is nearing end of its work on application forms
to change its quiz of stations' programming performance & plans. It discussed the subject for 3rd time Jan.
13, is expected to agree finally within a few weeks.
Most of FCC's plans are same as we disclosed earlier (Vol. 16:46 p4). However, it's expected that
forms will be somewhat less specific in certain areas — following a suggestion of Comr. Craven. It looks as
if the Commission will drop its system of requiring stations to analyze their schedules during a specific
"composite week." Instead, they would be asked whether they have broadcast or plan to carry — "daily,"
"weekly," or "occasionally" — programs in these categories: Religious, instructive, public affairs, agricultural,
news, sports, entertainment, other. Each would be defined, and stations wouldn't have to show what per-
centage of time is devoted to each.
It also appears that Commission will ask for a report on past & future spots-per-hour practice — but
not a breakdown of spots by length. Rather, FCC is thinking of requiring a station to indicate the maximum
number of commercial minutes it has carried or will carry per hour.
FCC SUGGESTS CATV LAW — BUT: Legislation for limited CATV regulation will be suggested
to Congress by FCC, as indicated earlier (Vol. 16:51 p9), Chmn. Ford told an NCTA regional seminar in
Washington last week. But we're informed privately that the Commission would be delighted to forget about
legislation if stations & CATV can patch up relations and make regulation unnecessary. Whether Congress
would feel the same way may be something else.
One FCC spokesman put it this way: "I hear that there are only a couple of CATV-station conflicts
left and that these may be cleared up. If so, I see no reason to regulate for the sake of regulating. I believe
in the free enterprise system. That's what built this country."
At any rate. Ford told the CATV group that law it has drafted has 2 major provisions: (1) Require
CATVs to carry local-station signals. (2) Require, whenever necessary, that CATVs not duplicate local-station
programs. All disputes, he said, would be handled on a case-by-case basis — with hearings when necessary.
NCTA board later reaffirmed its position that legislation is unnecessary.
Said new Pres. William Dalton: "Much progress has been made solving CATV problems at the local
level, which is as it should be. We see no need for legislation."
CATV operators also heard report on small-market TV operations by Hamilton Shea, of WSVA-TV
Harrisonburg, Va. which co-exists well with a local CATV system. Gist of his talk: Best thing for CATV to do
is to carry local-station signals, so that some credit for local programming (news, weather, etc.) will "rub off
on them." He also alluded to the potential problem facing both small-town stations and CATVs — invasion by
vhf translators, particularly those operated by big-town stations seeking to extend their coverage areas.
WRVA-TV (Ch. 12) Richmond has applied for Ch. 5 translators for Harrisonburg, Staunton & Waynesboro.
Several other similar applications are on file, and it's expected that operators such as Shea will oppose them.
VOL. 17: No. 3
1960 AT CBS & NBC: Year-end reviews issued by CBS & NBC last week were bullish. Both
reported gains in sales, ad revenue, programming, public-affairs activities, news reporting, sportscasting,
spot sales, overseas deals and non-broadcast ventures (see p. 7).
NBC stressed "broad advertiser representation" in sales areas (daytime & nighttime buys), pointed
proudly to hot 1960 rating scores rung up by its news coverage of the convention-debate-election cycle. Of
the 2 networks, NBC easily led CBS in number of entertainment specials offered (almost 3 times as many),
and was ahead in colorcasting and volume of sports shows.
CBS leaned heavily on hard sales & audience facts in its annual wrap-up, plugged for its "balanced"
nighttime lineup in 1960, daytime strength, the success of several top specials, and its own heavy schedule of
news & public-affairs programming last year — particularly "CBS Reports," which began in 1959 as a monthly
show, eventually became a weekly prime-time series by 1960's end.
Both networks, in effect, claimed credit for TV debates between Kennedy & Nixon. Said CBS: They
". . . climaxed a continuing effort by CBS Pres. Frank Stanton, joined by industry leaders 6t the nation's pub-
lishers." Said the other network: "NBC, through its chairman, took the initiative in making possible 'The
Great Debate' series."
In any event, it had obviously been an important, stimulating, exciting — and undoubtedly profitable
— year for the 2 networks.
The FCC
More about
MINOW— THE MAN: Everyone who knows Newton N.
Minow, FCC Chmn.-designate (page 1), starts out
with the same sort of comment: "Nice guy. Very
bright." Everything we can learn points to an ex-
tremely well-balanced young man.
He likes to watch TV, but it’s hard to understand how
he finds the time. Last year, the Chicago Junior Chamber
of Commerce, in naming him one of the city’s 10 outstand-
ing young men, listed these among his activities :
Junior board of the National Conference of Christians
& Jews. Board of the Northwestern U. Alumni Assn.
Committees of the Chicago Bar Assn. Writings on the
Chicago court system. Board of the American Jewish
Committee and of the Jewish Community Centers of Chi-
cago. Lectures at colleges. League of Women Voters’
groups & schools. Led discussion groups sponsored by the
Fund for Adult Education. Affiliated with many clubs,
including the Economic Club, the City Club, the Legal Club,
the Council on Foreign Relations. Secy.-gen. counsel of the
National Business & Professional Men & Women for
Kennedy- Johnson. Chmn. of Citizens for Kennedy in North
Shore Suburbs. And still other projects.
Minow was born in Milwaukee, on Jan. 17, 1926,
attended public schools there, served as an Army sergeant
in the China-Burma-India Theater during World War II.
He then attended Northwestern, received B.S. from the
school of speech in 1949, LL.B there in 1950.
On graduation, he joined the Chicago firm of Friedlich,
Spiess, Tierney, Brown & Platt. In 1951, he became a law
clerk to U.S. Supreme Court Justice Vinson. In 1952, he
joined 111. Gov. Adlai Stevenson as administrative asst.
When Stevenson’s term expired, he went back to his law
firm, remaining 2 years until 1955, when he joined Steven-
son’s new firm of Stevenson, Rif kind & Wirtz — where he’s
been ever since.
His wife is the former Josephine Baskin of Chicago
and they have 3 daughters — 8, 6 and 2. He’s stocky, plays
golf in mid-80’s, tells a good story, speaks rapidly, likes
movies as well as TV.
Administrative conference of 65 delegates to improve
operations of federal regulatory agencies such as FCC has
been blue-printed for President-elect Kennedy by U.S.
Circuit Court Judge E. Barrett Prettyman. Named last
August by President Eisenhower to head a White House
Conference on Administrative Procedure (Vol. 16:36 p5 et
seq.), Prettyman submitted to Kennedy through James M.
Landis proposed bylaws for a continuing national assembly.
Landis, the President-elect’s asst, on agencies, endorsed
such a setup in his report to Kennedy on agency faults
(Vol. 17:1 pi). Prettyman said he’d call an organizational
meeting of the conference — possibly late in Feburary — if
Kennedy follows Landis’s recommendation. As outlined by
Prettyman, the 65-member conference would be made up of
40 delegates from the govt. & 25 from bar groups, univer-
sities and accounting & engineering professions. Confer-
ence committees would hold closed meetings on agency
problems, but the conference itself would meet in public
sessions at least twice a year. It wouldn’t investigate
agencies but would try to persuade them to adopt recom-
mendations for more efficient procedures.
Automatic logging of operational measurements in TV
& radio stations should be permitted, NAB said in a rule-
making petition to FCC, which now requires that such logs
be kept manually. Engineering mgr. A. Prose Walker &
his asst. George Bartlett argued in the petition that NAB-
supervised experiments at stations in such cities as
Winston-Salem, Washington, Philadelphia and Los Angeles
demonstrated “superior accuracy” of electro-mechanical
logging devices. Asking that licensees be authorized to
maintain logs either manually or automatically, they said
the apparatus (manufactured by RCA, Texas Instruments
and Minneapolis-Honeywell) virtually eliminates improper
maintenance of logs — most frequently cited category of
FCC rule violations. The NAB petition maintained that
remotely-controlled readings of output current, obstruction
lighting, frequency deviation, etc., caused no degradation in
stations’ operating standards. Walker & Bartlett also
called for relaxation of FCC rules for AM frequency-
deviation readings. They said that reports from more than
1,700 stations showed that a 6-month average deviation
rarely exceeded 3 cycles per second.
6
JANUARY 16, 1961
PAYOFF RULES ADOPTED: Formal implementation of
Harris-Pastore Act provisions against pay-off deals to
eliminate competition for TV & radio licenses was
voted Jan. 11 by FCC, which adopted a new set of rules
(Vol. 17:2 p6) effective Feb. 20.
At the same time, the Commission (Hyde, Craven and
Cross dissenting) proposed further rule-making under Sec.
307(b) of the Communications Act covering “fair, efficient
and equitable distribution of radio service” in communities
where a single applicant for a license withdraws by agree-
ment. Feb. 20 was set as deadline for comments on this.
In adopting the pay-off rules, FCC also issued an order
extending the chief hearing examiner’s authority so that
he may make “appropriate disposition” of applications
involved in competitive cases in which withdrawals aren’t
based on agreements between the parties.
This is how FCC describes the new rules:
“Applicants entering into an agreement which would
result in removing a conflict between 2 or more pending
applications for a broadcast facility must file with the
Commission a joint request for approval of such agreement.
“Each applicant party to the agreement shall also file
an affidavit setting forth full factual details concerning the
agreement & any consideration which has been paid or
promised in connection therewith.
“In those cases where a joint request for approval of
an agreement has not been filed:
“(1) Any applicant for broadcast facilities seeking
to amend or dismiss a pending application must file an affi-
davit as to whether or not he has received or been promised
consideration where the effect of the amendment or dis-
missal would be to remove a conflict with another applica-
tion.
“(2) Any applicant in a hearing concerning whose
application a conflict would be removed by the requested
amendment or dismissal of another application, or by
dismissal of another application for failure to prosecute,
must file an affidavit stating whether or not he has paid
or promised to pay consideration for such amendment or
dismissal.”
In its proposed rules on amendments for withdrawals
by lone applicants for facilities in a particular community,
FCC would approve them “only after other persons have
been afforded an opportunity to apply for a station on the
same frequency, in the same community, and with sub-
stantially the same engineering characteristics.”
The withdrawing applicants also would be required to
“publish appropriate notice” of their intentions in their
communities, and FCC then would accept other applications
for 30 days.
Deadline for comments on FCC’s proposed rules
against quick-buck trafficking in station licenses (Vol. 16:50
pi) has been extended to Jan. 26 from Jan. 16, replies to
Feb. 6. The Commission advanced the date at the request
of NAB chief counsel Douglas A. Anello & others who said
they needed more time. In his petition for a postponement,
Anello said he knew of no licensee which favored traffick-
ing, but that “questions have arisen with respect to the
precise application of certain aspects” of the proposals.
FCC’s non-policy-making internal procedures will be
studied by management consultants Booz, Allen & Hamilton
— part of the Budget Bureau’s continuing examination of
govt, agencies within its jurisdiction. The job will take
about 5 months, cost about $60,000.
Networks
New CBS Daytime Strategy: A form of “magazine con-
cept” selling, effective Feb. 13, is being launched in the day-
time CBS-TV schedule. Under the plan, shows scheduled
between 10 a.m. and noon will no longer be sold in 15-min.
segments but will be available only for 60-sec. participa-
tions. Advertisers will not be able to hold “fixed” spots but
will “checkerboard” through the shows on a rotating ar-
rangement.
The show lineup currently included in the new plan:
December Bride (reruns), Video Village, I Love Lucy
(reruns) and The Clear Horizon. Advertisers affected
include: Vick Chemical, American Home Products, Borax
Co., Lever Bros., Lipton, Best Foods, Colgate Palmolive.
CBS didn’t go into detail on the reasons for the move,
but some are evident. Sale of all the 60-sec. availabilities
will gross more than the time sold in quarter-hour chunks,
and CBS has long wanted to attract the small-budget &
seasonal advertisers who now buy participations in NBC’s
The Dave Garroway-T oday show and The Jack Paar Show
(see NBC story, p. 7) and in ABC’s participation-sold day-
time shows.
CBS is also in a close competitive daytime race with
NBC, with the latter claiming to be “in our best over-all
daytime position since Dec. 1957.” In the 2nd of Nielsen’s
Dec. NTI reports, NBC drew for the 10 a.m.-l p.m., 2-5
p.m. period a score 4% higher than the average for CBS
and 83% higher than the ABC average. The gains made
by NBC have, in turn, produced a daytime revenue squeeze
on CBS, which is currently eager to regain the spot as top
daytime money-maker.
Prices for the new CBS plan: There’ll be a “minimum
buy” (still to be evolved). Each participation will cost
$3,200 gross in the winter, $2,800 in summer. Of this price,
$1,000 is applicable toward the program charge, the balance
represents network time. The time charges are subject to
the usual discounts. There will he no reduction in station
payments under the plan.
NETWORK SALES ACTIVITY
ABC-TV
Hawaiian Eye, Wed. 9-10 p.m., participations eff. April.
P. Lorillard (Grey)
Action cartoon series, Mon.-Fri. 5:30-6:30 p.m., participa-
tions eff. April.
General Foods (Foote, Cone & Belding)
Daytime programming, Mon.-Fri. participations eff. Feb.
Chemivay (Cohen, Dowd & Aleshire)
CBS-TV
Presidential Inaugural ceremonies, Fri. 11 a.m.-12 noon &
1-2:30 p.m.
Savings & Loan Foundation (McCann-
Erickson).
NBC-TV
Laramie, Tue. 7:30-8:30 p.m., participations eff. April.
Gold Seal (Campbell-Mithun)
Tales of Wells Fargo, Mon. 8:30-9 p.m., part. eff. March.
Com Products (Lennen & Newell)
NIT Basketball Games, March 18 & 25, late aft., half-spon.
Wynn Oil (EWR&R)
VOL. 17: No. 3
7
More about
NBC IN 1960: Other highlights (see p. 5) from the
yeai'-end review of network activities issued late last
week by NBC-TV (see also p. 5) :
Programming: NBC’s nearly 150 specials included
“Peter Pan,” “Macbeth,” “Astaire Time,” and the operas
(in color). Project 20 and special projects had a flock of
their own, including “The Coming of Christ” and “Victory
at Sea.” Walt Disney signed to produce both regular &
special shows. And the network “enlarged its activity in
both the creation & production of wholly-owned program
properties, and strengthened its creative participation in
outside packages.”
News & public affairs: “A year of unparalleled success
for the NBC News organization.” High on the achievement
list — more than 80 special reports during the political year.
Sponsorship jumped upward, with Longines-Wittnauer,
American Motors Corp., Norelco, Purex, Timex and Gen-
eral Mills joining the public-affairs roster.
Sales: “For the 13th consecutive year, national adver-
tisers invested more money than ever before in NBC-TV.”
The network also “led all TV networks in total number of
advertisers (247) and had as clients 24 of the nation’s 25
largest advertisers — also an industry high.” In daytime,
sales “in the fall increased to a level more than 30% ahead
of 1959.” NBC's 2 participation carriers, The Dave Garro-
way-Today show and The Jack Paar Show, had “their most
successful year,” grossing 17% over 1959.
Sportscasting: NBC “led its competition in televised
sports coverage with 405 hours during 1960.” Pro football
games of the National Football League were added on a
regular basis & climaxed by the NFL championship game.
Several post-season & special Bowl games were covered.
The World Series, both All-Star games, and major-league
ball games on weekends were carried, as well as golf,
tennis, racing, bowling, basketball and other sports events.
Color: “Carried over 1,000 hours of color during the
year . . . more than 50% over 1959, and the rate of growth
is increasing steadily.” At year’s end, “carrying almost
80% more color than in the comparable period a year ago.”
Introduced “the concept of continuous blocks of color.”
Affiliate relations: Affiliated with 211 stations having
“ a combined coverage of more than 99% of the TV homes
in America.” At year’s end, “179 affiliates were able to
rebroadcast NBC’s daily color schedule, 23 were equipped
with color cameras and 52 could originate color programs.”
Other activities: TV & radio o&o’s set “new records
for sales & profits,” scoring “a 6.1% increase in revenues
over 1959.” Cal. National Productions, syndication off-
shoot, marked its 10th year “with the most diversified
programming schedule in its history.” Merchandising dept,
expanded its licensing operations, resulting in “a 100%
sales increase & significantly higher profits.” Theatrical
div. operated the Hudson Theater in a “successful” season,
and invested in 4 Broadway shows. NBC International
Enterprises made investment-management deals in France,
Japan, Argentina and Mexico. NBC Spot Sales’ TV-radio
revenues were “at a new high.”
Jurisdictional dispute between IATSE & IBEW over
lighting a CBS-TV show should have been resolved by
NLRB and not left to the network to decide, the Supreme
Court ruled in a case stemming from a 1958 Let’s Take a
Trip incident (Vol. 15:31 p9). NLRB had held that CBS
had the right to assign the lighting work, but the Supreme
Court upheld Court of Appeals ruling against NLRB.
More about
CBS IN 1960: Other highlights (see p. 5) from the
year-end review of network activities issued late last
week by CBS-TV :
Programming: The network introduced 12 new night
series (mostly situation comedies), and in daytime added
2 new serials, The Clear Horizon and Full Circle, and a
game show. Video Village. It telecast 59 entertainment
specials, including the 2-part 2-hour Family Classics.
News & public affairs: A heavy schedule of prime-time
informational programming “accompanied by expanded
sponsorship of such programming” was scheduled. Sponsors
included Philip Morris, Firestone Tire & Rubber, Westing-
house Electric, General Electric, Travelers Insurance, and
American Machine & Foundry.
Sales: “Gross time sales showed an increase over 1959
and were 15.2% greater than the 2nd network’s during the
first 9 months of the year (the most recent published
figures).” Total of “153 different sponsors advertised their
products. Of these, 25 were new to CBS-TV and 12 were
new to network TV.”
Sportscasting: Carried “more than 325 hours” of
coverage, including the Winter & Summer Olympics, the
Sunday Sports Spectacular series, post-season bowl games,
70 pro football games, and Baseball Game of the Week.
Affiliate relations: At year’s end, “206 stations in the
U.S. were affiliated,” plus “48 stations in Canada, as well
as stations in Puerto Rico, Guam, Bermuda, Virgin Islands
and Mexico City.” The network’s Extended Market Plan,
now in its 6th year, covers 39 stations, and carries 63 CBS-
TV shows.
Stations div.: In a separate report, div. Pres. Mexde S.
Jones said that CBS-TV spot sales and CBS Films had “a
7% sales increase” last year. The network-owned rep
concern, within that total, showed a 12% sales increase,
“substantially higher than the rate of increase for the
industry as a whole.” International telecasting deals were
made in Argentina, Peru, West Germany and Italy. (CBS
Films had issued a year-end review of its own the previous
week. See Vol. 17:2 pi 1 ) .
* * *
Judy Garland has dropped her $1.3-million, long-pend-
ing (since Jan. 1957) lawsuit against CBS for “defamation
of character” & “breach of contract”. In return, CBS has
agreed to drop its counter-suit. The settlement was made
“amicably,” according to CBS-TV Pi-es. James T. Aubrey
Jr. He also noted that “negotiations are under way toward
the possibility of her appearing on CBS-TV in the fall of
1961.” Disposition of the suits lends an ironic twist to the
prison sentence served by TV-columnist Marie Torre (Vol.
15:1 p4 et seq.) for refusing to reveal a source in connec-
tion with the legal dispute.
ABC’s Miami meeting last week brought together the
network’s top executives (AB-PT Pres. Leonard H. Gold-
enson, ABC-TV Pres. Oliver Treyz, program vp Tom Moore,
o&o vp Steve Riddleberger, et al.) and the heads of ABC’s
o&o stations for some 1961-62 planning. Later in the week,
they were joined by executives from key network affiliates
and the TV affiliates board of governors. It’s understood
that they covered (1) network program plans for next
fall and their relationship to local programming on ABC
stations, (2) the planned step-up in news & public-affairs
programming under incoming vp James C. Hagerty, and
(3) plans to improve ABC’s status in network radio.
8
JANUARY 16, 1961
Network Television Billings
October 1960 and January-October 1960
For Sept, report, see Television Digest, Vol. 16:47 p8
Oct. Billings Up 7.2%: Network TV’s Oct. 1960 gross-
time billings rose to $63.8 million — 7.2% ahead of the $59.1
million business that had been written in Oct. 1959. TvB’s
latest tabulation also shows that October billings increased
the year-to-date total to $557.6 million — 9.3% ahead of
Jan.-Oct. 1959’s $510.3-million billings.
NBC, for the first time in 1960, led the networks in
monthly dollar volume, increasing business 9.6% over Oct.
1959 to $25.1 million. Traditional dollar-leader CBS
sagged 2.7% to $23 million in October business, but re-
tained its leadership in the year’s cumulative billings —
$227.3 million vs. runner-up NBC’s $202.4 million. ABC,
as usual, led the way in percentage gains: 21.2% for Oct.
1960 over Oct. 1959, 28.8% for Jan.-Oct. 1960 over 1959’s
first 10 months.
The 10-month nighttime billings of the 3 networks
increased 13% to $388.4 million from $343.6 million in Jan.
Oct. 1959. Daytime billings gained 1.5% to $169.3 million
from $166.7 million. In Oct. vs. Oct. 1959, nighttime bill-
ings were up 3.8% to $41.6 million from $40.1 million.
Daytime jumped 14.4% to $21.6 million from $18.9 million.
NETWORK TELEVISION
Oct. Oct. % Jan.-Oct. Jan.-Oct. %
1960 1959 change 1960 1959 change
ABC $15,200,940 $12,537,020 +21.2 $127,922,350 $ 99,281,464 +28.8
CBS 22,973,089 23,610,441 — 2.7 227,319,114 218,961,251 + 3.8
NBC 25,090,051 22,883,291 + 9.6 202,377,062 192,071,765 + 5.4
Total $63,264,080 $59,030,752 + 7.2 $557,618,526 $510,314,480 + 9.3
1960 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC TOTAL
January $13,260,010 $23,477,358 $20,980,897 $57,718,265
February 12.677,110 22,977,171 19,923,712 55,677,993
March 13,487,460 24,043,799 21,072,164 58,603,423
April 12,701,240 22,580,032 20,642,038 55,923,310
May 12,876,050 23,209,917 19,414,264 56,500,231
June 11,948,700 22,062,832 18,959,323 52,970,855
July 12,529,660 23,442,997 19,805,457 55,778,114
August 11,366,100 21,448,482 18,052,503 50,867,085
September 11,875,080 21,103,437 18,436,653 51,415,170
October 15,200,940 22,973,089 25,090,051 63,264,080
Note: Figures revised as of Jan. 5, 1961. These figures do not
represent actual revenues inasmuch as the networks do not divulge their
actual net dollar incomes. The figures are compiled by Broadcast
Advertisers Reports (BAR) and Leading National Advertisers (LNA)
for TV Bureau of Advertising (TvB) on the basis of one-time rates or
before frequency or cash discounts.
James C. Hagerty’s first N.Y. press conference in his
new capacity (the Eisenhower aide joins ABC as news &
public-affairs vp Jan. 23) was attended Jan. 9 by some 50
newsmen. They found Hagerty in fine form, but unproduc-
tive of much hard news. On a long-range basis, Hagerty
said he hoped to make ABC a rival to other networks “by
1964,” and that he planned to hire “several darn good peo-
ple.” Of immediate plans, Hagerty couldn’t (or wouldn’t)
speak. He indicated that as ABC news chief he would not
be averse to using public-affairs shows produced outside
the network, and planned eventually to draw on the “great
potential” of local newsmen working for newspapers which
own ABC-affiliated stations. In reply to a question con-
cerning his possible appearance as a newsman or commen-
tator before TV cameras, Hagerty said he had “no such
plans,” grinned broadly when a reporter quickly queried,
“Not even as a guest on What’s My Line?” — the show mc’d
by John Daly, whom Hagerty is replacing.
Film & Tape
More about
NEXT SEASON’S FILM SHOWS: Hollywood’s annual pilot
production is at its seasonal peak, with approximately
200 TV film pilots being prepared for next season (see
pp. 3 & 9) . The gamble (and it’s just that) in producing
them is a minimum of $10 million this year — a record.
Reason for the higher total expenditure : The unprece-
dented number of 60-min. pilots — 51.
Last year, only 20 pilots of the nearly 200 were
sold, and the figure probably won’t be much higher than
that this season. But production companies know of no
better way to offer potential sponsors a series sampling.
The action-adventure category which will dominate
next season’s picture breaks down into 3 types of shows —
action, adventure and the combination of both. Sometimes
the difference is hairline-thin. (One producer, describing
his pilot, told us “I don’t really know if it’s what you call
action or adventure — so call it action-adventure.”) An
action show example is The Untouchables, in which the
general approach & stress are on action. Adventures in
Paradise typifies the adventure genre; adventure is the
theme, action is incidental. Action-adventure, combining
the 2, is illustrated in the minds of some by 77 Sunset Strip.
Networks or their subsidiaries are heavily involved in
the pilots, either through financing or production (Vol.
16:52 p7). ABC-TV has interests in 17 pilots, including
the projects of ABC Films and the AP-PT subsidiary, Sel-
mur Productions. CBS-TV is in 16 ventures, including
CBS Films pilots. And NBC-TV and its subsidiary, Cal.
National Productions, also have 16.
While the bulk of pilots is listed in our report this
week, more may appear after completion of negotiations.
Court decision freeing James Garner from his Warner
Bros, contract will be appealed by both sides — by WB
because it lost the case, and by the Maverick star because
he seeks $46,000 damages instead of the $1,750 awarded
him by Los Angeles Superior Court Judge Arnold Praeger
(Vol. 16:49 p8 et seq.). Garner’s initial acting assignment
since winning his breach-of -contract suit against Warner
Bros, will be as a guest on CBS-TV’s Angel. The segment’s
being filmed this week.
National campaign to curtail “runaway” (filmed
abroad) production by U.S. producers has been renewed &
intensified by the Hollywood AFL Film Council, composed
of unions & guilds representing 24,000 movie workers. The
Council said last week that runaway production takes from
this country dollars that should be spent here, and this
contributes to the gold crisis facing our govt. It urged all
American union members to patronize only those movies
made in this country — to “buy American.” The Council
also accused at least one major U.S. advertiser of having
contracted for filming of TV commercials outside this
country. It would not identify the company, but said it
would recommend action upon completion of a survey by
its foreign film committee.
Contract negotiations by TV-film & movie production
companies with IATSE are under way in Hollywood. The
union’s principal demands are for a 25% wage hike and
increased pension and health & welfare benefits. The
present contract expires Jan. 30. IATSE locals include such
workers as stagehands, publicists, carpenters, electricians.
VOL. 17: No. 3
9
Telefilm Candidates for Next Season's Programs
All are 30-min. shows unless otherwise indicated. Italicized titles are ready for showing ; all others are in preparation.
Company
ABC Films
Series Title
Beverly Hills Is My
Beat
Category
Action
Producer
Vernon Clark
Stars
Not cast
Allied Artists
(with Lindsley Parsons,
Patrol Boat 999
(60 min.)
Action-Adventure
Lindsley Parsons
Not cast
Inc.)
Ardley Productions
The Colonel’s Lady
Comedy
Stanley Roberts
Eve Arden
(Eve Arden, Stanley
Roberts)
Arrowhead Productions
(Richard L. Bare)
The Joan Davis
Show
Comedy
Richard L. Bare
Joan Davis
Jamaica Reef
(60 min.)
Action-Adventure
Richard L. Bare
Not cast
ATV
Mr. Riviera
Action-Adventure
Dennis O’Dell
Charles Drake
Berwell Productions
Jimmy and Me
Comedy
Arthur Lake
Brad Berwick
(Arthur Lake, Irving
The Rolling Stones
Comedy
Irving Cummings
Not cast
Cummings Jr., Ray
Berwick)
Brogill Productions
(E. J. Rosenberg, Frank
Miss Brewster’s
Millions
Comedy
E. J. Rosenberg
Helen Traubel
Gill Jr., George C.
Brown)
California Nat. Prod.
Police Surgeon
Drama
Henry Kessler
Not cast
Cottage 54
Action- Adventure
Sam Gallu
Not cast
(with Alexander Film Co.)
No. 7 Cannery Row
The Wellington Bones
Show
Action-Adventure
Cartoon
Sam Gallu
Bob Woodburn,
Herb Johnson
Not cast
Cameron Enterprises
Untitled
Adventure
Rod Cameron
(Rod Cameron)
CBS-TV
Beachfront
(60 min.)
Action- Adventure
Danny Arnold
Not cast
Hurricane Island
(60 min.)
The Dragon and St.
George (60 min.)
Action-Fantasy
Action-Adventure
Jack Harris
Not cast
Not cast
High Time
Comedy
Cecil Barker
Not cast
CBS Films
Russell
Western
Gordon Kay
Fess Parker
Call Me First
Adventure
Herb Meadow
Reed Maxwell
The Hawk
Western
Aubrey Stone,
Howard Koch
Richard Coogan
(with Kenwood
Turnpike
Action-Adventure
Frank La Tourette
Frank Gifford
Productions)
Baron Gus
Mr. Dodd
Untitled
Comedy
Comedy
Action-Adventure
John Hess
Ricardo Montalban,
Pippa Scott
Not cast
Not cast
Jack Chertok Television
Mother Climbs a Tree
(with Revue Studios)
Comedy
Jack Chertok
Jan Clayton
Untitled (60 min.)
(with Revue)
Action
Jack Chertok
Not cast
Untitled (60 min.)
Drama
Jack Chertok
Not cast
Untitled (60 min.)
Drama
Jack Chertok
Not cast
Untitled
Action-Adventure
Jack Chertok
Not cast
Dick Chevillat,
Marty and Me
Comedy
Dick Chevillat,
Not cast
Ray Singer
Ray Singer
Cooga Mooga Productions
(Pat Boone)
Barnum the Great
(for ABC-TV)
Comedy-Drama
Mort Abrahams
Not cast
Baker’s Half Dozen
Adventure
Mort Abrahams
Not cast
Hal B. Cook Associates
The Bonnie Prudden
Show
Women’s diet-beauty
show
Hal Cook,
Dorothea Petrie
Bonnie Prudden
Jackie Cooper
Charley Angelo
Comedy-Drama
Jackie Cooper
James Komack, Larry
Enterprises Inc.
Storch
Bing Crosby Productions
Ben Casey (60 min.)
(tent, title)
Drama
James Moser
Not cast
My Favorite Love Story
(60 min.)
Anthology
Richard Collins
Not cast
Jaime del Valle
Bush Pilot
Action
Jaime del Valle
Not cast
Untitled
Action
Jaime del Valle
Not cast
10
JANUARY 16, 1961
Company
Desilu Productions
(Lucille Ball,
Desi Arnaz)
(with McCann-Erickson
Productions)
Series Title
My Wife’s Brother
Mickey and the
Contessa
Homicide (60 min.)
Untitled
You Can’t Win ’Em All
Counter-Intelligence
Corps (60 min.)
The Janis Paige Show
The Man from Tele-
graph Hill (60 min.)
Category
Comedy
Comedy
Action
Western
Comedy
Action
Comedy
Drama
Producer
Cy Howard
Cy Howard
Mort Briskin
Mort Briskin
Bob Weiskopf,
Bob Schiller
Joseph Shaftel
Stars
Rowan & Martin,
Carole Cook
Eva Gabor,
Mickey Shaughnessy
Not cast
Not cast
Not cast
Not cast
Janis Paige
Not cast
Dazo Productions
M.R. (60 min.)
Action-Adventure
Frank Cleaver
Reed Hadlev
(Frank Cleaver, John
Florea)
El Camino Productions
Untitled
Comedy
Parke Levy
Not cast
(Parke Levy)
Don Fedderson Prod.
Tramp Ship
Oh Johnny
(for ABC-TV)
Satan’s Waitin’
Hawaiian Hoike
Observation
Action
Comedy
Don Fedderson
Neville Brand
Johnny Carson
Anthology
Musical
Audience Part.
Joel Malone
Ray Walston
Not cast
Johnny Hamer
Film City Enterprises
The Big Fever
(60 min.)
Action- Adventure
Herb Meadow
Not cast
Filmaster Productions
Our Town
Drama
Nat Perrin
Not cast
(Robert Stabler)
Mr. In Between
Comedy
Nat Perrin
Not cast
The Number One
(60 min.)
Drama
Nat Peirin
Not cast
Untitled
Sports
Nat Perrin
Not cast
Nightside
(5-min.)
Documentary
Nat Perrin
Donna Reed
Swiss Family Robinson
Drama
Fritz Goodwin
Not cast
Filmways TV
(A1 Simon)
War Birds
(for Cal. National)
Action
Sam Neuman
Not cast
Untitled
Comedy
A1 Simon
Not Cast
John Florea, Norman
Alden
The Eye and I
Comedy-Mystery
John Florea,
Norman Alden
Norman Alden
Four Star Television
(Dick Powell, David
The Freshman
(Sold to General Foods)
Comedy
Gertrude Berg,
Cedric Hardwicke
Niven, Charles Boyer,
Tom McDermott)
McKeever and the
Colonel
Comedy
Tom McDermott
Dennis Joel,
Allyn Joslyn,
John Gabriel,
Virginia Gibson
Our Man in Rome
Adventure
Sy Gomberg
Rossano Brazzi
The Sea Rover
Untitled
The Thurber Show
Ensign O’Toole
Adventure
Comedy
Comedy
Comedy
Art & Jo Napoleon
Not cast
Jimmy Durante,
Eddie Hodges
Orson Bean
Dean Jones
Untitled
(60 min.)
The Esther Williams
Show
The Shrimp
The Jane Powell Show
Western
Comedy-Adventure
Cartoon
Comedy
Vincent Fennelly
Herb Klynn
Not cast
Esther Williams
Jane Powell
The Atoner
Untitled
(60 min.)
Action-Adventure
Drama
Aaron Spelling
Morton Fine,
David Friedkin
Not cast
— - - - —
the Corrupters
(60 min.)
Action-Adventure
Leonard Ackerman,
John Burrows
Stephan McNally,
Robert Harland
(with Blake Edwards, _
Tom Waldman)
The Boston Terrier
(60 min.)
Private Eye
Tom Waldman
Robert Vaughn
(with Rory Calhoun,
Untitled
Action-Adventure
Rory Calhoun
Vic Orsatti)
(Joint venture, with
Untitled
Action
Sam Peckinpah
Robert Culp
Latigo Productions,
Robert Culp &
Four Star)
. ... ... ...
Simon Battle
Western
Gardner, Levy, Laven
Philip Carey
Levy, Arnold Laven
The Rambling Man
Comedy-W estern
Gardner, Levy, Laven
Gene Nelson
Attorney General
Drama
Gardner, Levy, Laven
Not cast
Lariat Jones
Western
Gardner, Levy, Laven
Dick Anderson
Girard-Lewis Prod.
(Bernard Girard,
Room 63
(60 min.)
Adventure
Bernard Girard
Not cast
Robert Lewis)
VOL. 17: No. 3
11
Company
Series Title
Category
Producer
Stars
Gomalco Productions
(George Gobel,
David O’Malley)
Untitled
Untitled
Comedy-Anthology
Comedy
Ed Simmons
Everett Freeman
Not cast
George Gobel
Goodson-Todman Prod.
(Mark Goodson, Bill
Todman)
Las Vegas Beat
(60 min.)
(for NBC-TV)
Medical Detective
Tiggero
Action
Drama
Action- Adventure
Andrew Fenady
Howard Erskine
Harry Julian Fink
Peter Graves, Bill
Bryant
Not cast
Not cast
John Guedel Productions
Take My Advice
Panel show
John Guedel
George Fenneman,
Hedy Lamarr, Carl
Reiner, Bob Sweeney,
Dr. Loriene Johnston
Les Hafner Productions
Pentagon
Action-Adventure
Les Hafner
Not cast
Hampshire Productions
(Harry Tatelman)
Come a Runnin’
Drama
Harry Tatelman
Not cast
Harvey Productions
Mutt & Jeff
(color)
Hot Stuff
(color)
Animated Cartoon
Animated Cartoon
Russell Hayden Productions
Caribe Inn
(60 min.)
Action- Adventure
Russell Hayden
Jeffrey Stone, Don
Dorrell, Tommy Cook
Heritage Productions
(Paul Benton, Buddy
Bregman)
The Lady in Red
Ladies in Retirement
(tent, title)
Adventure
Comedy
Shirley Mellner
Buddy Bregman
Suzanne Lloyd
Estelle Winwood,
Gladys Cooper
Nat Holt Productions
Untitled
Western
Nat Holt
Not cast
ITC
Sir Frances Drake
Action-Adventure
Not cast
Jerry Lewis Enterprises
Permanent WAVES
Comedy
Ernest Glucksman
Hope Holiday, Bev-
erly Wills, Dee Arlen,
Kathleen Freeman,
Bob Clayton
Mark VII Ltd.
(Jack Webb)
The Barbara Nichols
Show
Comedy
Jack Webb
Barbara Nichols
MGM-TV
(Robert Weitmann)
Cain’s 100
(60 min.)
(for NBC-TV)
Woman in the Case
(60 min.)
(for NBC-TV)
Darrow for the Defense
Father of the Bride
Harry’s Girls
Dr. Kildare
Action
Anthology
Drama
Comedy
Musical-Comedy
Drama
Paul Monash
Paul Monash
Norman Felton
Robert Maxwell
Ralph Levy
Not cast
Not cast
Not cast'
Leon Ames
Larry Blyden
Not cast
NBC-TV
The Big Tent
(60 min.)
Panama
Three Men and a Girl
(60 min.)
Drama
Adventure
Comedy
Howard Erskine
Not cast
Not cast
Not cast
Official Films
Profiles
(5-min.)
Do You Remember?
( 1-min.)
Animal Land
(5-min.)
Biography
Around the World with
Delaplane
Documentary
Documentary
Documentary
Documentary
Travelogue
Sherman Grimsberg
Sherman Grimsberg
Sherman Grimsberg
David Wolper
James Delaplane
Mike Wallace
Omar Productions
(Omar Garrison,
Gordon Heaver, S.
Earl Wright)
Sunday Theater
(60 min.)
Drama
Gordon Heaver
Not cast
O-R Productions
(Jess Oppenheimer, Aldo
Ray)
Untitled
(for CBS Films)
Action-Adventure
Robert Bassler
Aldo Ray
Frank Pitman & Andy
White
Untitled
Untitled
Western
Comedy
Frank Pitman, Andy
White
Frank Pittman, Andy
White
Not cast
Not cast
QM Productions
(Quinn Martin)
The New Breed
(60 min.)
(for ABC-TV)
The Impatient Ones
(for ABC-TV)
Action
Action
Quinn Martin
Quinn Martin
Leslie Nielsen
Not cast
12
JANUARY 16, 1961
Company
Rainbow Productions
Series Title
Mr. Doc
(for CBS Films)
Category
Drama
Producer
Ralph Nelson
Stars
Dean Jagger
Revue Studios
The Green Horn
Comedy
Howard Christie
Mickey Rooney
17 Battery Place
Tom Sawyer
Action
Drama
Richard Irving
Ron Randell
Maureen O’Sullivan,
Chuck Herbert
The Boh Cummings
Shoiv
(Sold to R. J. Reynolds
for CBS-TV)
Comedy
Bill Frye
Bob Cummings
My Darling Judge
Comedy
Sidney Lanfield
Fred Clark,
Audrey Totter
The Rangers
Action-Adventure
A1 Ruddy
Jock Mahoney
The Denver & the Rio
Grande
(60 min.)
Mr. Huggermugger
Action-Adventure
Cartoon
Nat Holt
David Fleischer
Lang Jeffries
(with Nat Holt)
Hubbell Robinson
Productions
The Lawyer
(60 min.)
Drama
Hubbell Robinson
Lin McCarthy
Stage 61
(60 min.)
(for ABC-TV)
Anthology
Hubbell Robinson
Not cast
87th Precinct
(60 min.)
(for NBC-TV)
Action
Hubbell Robinson
Not cast
The Family
(60 min.)
Drama
Hubbell Robinson
Not cast
Roncom Productions
Now Is Tomorrow
Anthology
Alvin Cooperman
Charles Bickford
(Perry Como, Alvin
Cooperman)
Two for the Road
Comedy
Alvin Cooperman
Harvey Lembeck,
Johnny O’Neill
Her Honor, O’Connor
Comedy-Drama
Alvin Cooperman
Not cast
Rio (60 min.)
Action-Comedy
Alvin Cooperman
Not cast
Ross-Danzig TV Inc.
(Bart Ross, Frank
Danzig)
Regulars at Large
Comedy
A1 Burton
Louis Nye, Bill Dana,
Don Knotts, Joey For-
man
Screen Gems
The Hathaways
(for ABC-TV)
Comedy
Robert Sparks
Peggy Cass, Jack
Weston, the Marquis
Chimps
Shannon
Action
Robert Sparks
George Nader
The Man in the Middle
Action
Robert Sparks
Robert Sterling
The Insiders
(60 min.)
Action
William Sackheim
David Janssen
Archie
Comedy
Harry Ackerman
Not cast
Hazel
Comedy
James Fonda
Not cast
Baron of Boston
(60 min.)
Action-Adventure
Harry Ackerman
Not cast
Safari (60 min.)
Action-Adventure
William Sackheim
Not cast
Empire
Action-Adventure
William Sackheim
Not cast
Bringing Up Mother
Comedy
Harry Ackerman
Not cast
Untitled
(60 min.)
Action-Adventure
Harry Ackerman
Not cast
Riviera
(for ABC-TV)
Action-Adventure
Russell Rouse,
Clarence Green
Mike Connors,
Quinn Redeker
The Daring Deeds of
Donnie Drew
Adventure
Clarence Green,
Russell Rouse
Not cast
(with Freddie Fields
Associates)
Grand Deception
(60 min.)
Adventure-Suspense
Not cast
Gidget
Comedy
Harry Ackerman
Not cast
..
Occupation: Female
Comedy
Harry Ackerman
Polly Bergen
Selby Cottage
Daddy-0
Comedy
Rod Amateau
Don DeFore,
(Rod Amateau, Max
Shulman)
(for CBS Films)
Lee Philips,
Jean Byron,
Trudy Ziskind,
Kathe Green
Selmur Productions
(SelTg iSellgman; '
Leon Mirell, Peter
Robinson)
Untitled
(for ABC-TV)
Direct Line
(for ABC-TV)
Drama
Documentary
Peter Robinson
Not cast
Starward Productions
Three White Hats .
Action-Adventure
Wilbur Stark,
Not cast-
(Wilbur Stark,
(for Cal. National)
A1 C. Ward
A1 C. Ward).
Tandem Productions
Three to Make Ready
Comedy
Bud Yorkin,
Not cast
f Bud Yorkin,
Norman Lear)
(60 min.)
(for Paramount)
Meet Me at Danny’s
Norman Lear
Comedy
Bud Yorkin,
Norman Lear
Michael J. Pollard
Televenture Inc. Televenture Reports Informational Graham Young:,
Art Foley
VOL. 17: No. 3
13
Company
Television Artists
Producers Corp.
(Bruce Eels)
Series Title
T Men
Category
Action
Producer
Stars
Not Cast
Telman Inc.
(Joseph Shaftel)
Dr. Kate (60 min.)
(for ABC-TV)
Drama
Joseph Shaftel
Jane Wyman, Rhys
Williams, Rod
Redwing, Willard
Parker, Roy Barcroft
Temopic Enterprises, S.A.
(Robert Young, Eugene
Rodney)
Untitled
(for CBS-TV)
Comedy
Eugene Rodney
Robert Young
Bill Thomas,
Sam White
Ski Patrol
(for NBC-TV)
Action-Adventure
Bill Thomas,
Sam White
Not cast
Danny Thomas, Sheldon
The Joey Bishop Show
Comedy
Sheldon Leonard
Joey Bishop
Leonard, Louis Edelman
All in a Day’s Work
My 15 Blocks
Comedy
Comedy
Sheldon Leonard
Sheldon Leonard
Dick Van Dyke
Not cast
Todon Productions
(Donna Reed, Tony
Owen)
Love and Kisses
(tent, title)
Comedy
Tony Owen
Jeanne Crain,
John Vivyan,
Jack Mullaney
Ivan Tors
Sky Divers
Action
Ivan Tors
J anet Lake, Ken
Curtis
Towers of London
(with NTA)
Mantovani
Musical
Harry Towers
Mantovani and
orchestra
Trans-Lux
It’s a Wonderful World
Travelogue
Carl Dudley
John Cameron Swayze
20th Century-Fox TV
Tanganyika (60 min.)
(for ABC-TV)
The J ayhawkers
(60 min.)
Bus Stop (60 min.)
(for ABC-TV)
Monte Carlo
(60 min.)
(tent, title)
(for NBC-TV)
The Circus (60 min.)
(for ABC-TV)
Silent Investigators
(60 min.)
Ginger Rogers Show
Margie
Action-Adventure
Western
Comedy
Adventure
Drama
Action
Comedy
Comedy
Roy Huggins
Roy Huggins
William Hawks
Charles Russell
William Self
Not cast
Not cast
Not cast
Not cast
Not cast
Not cast
Not cast
Not cast
Warner Bros.
The Force (60 min.)
Las Vegas File
(60 min.)
(for ABC-TV)
Solitaire (60 min.)
Room, for One More
(for ABC-TV)
Action
Adventure
Action-Adventure
Comedy
Joseph Mansfield
J ules Schermer
Howie Horwitz
Not cast
Peter Breck, Mike
Road
Ray Danton, John
van Dreelen
Andrew Duggan,
Peggy McCay
WardSon Productions
(Hal Hudson, Ralph
Edwards)
My Client Is Innocent
Drama
Hal Hudson
Not cast
Yankee Productions
(Wilbur Stark)
The Further Adven-
tures of the Con-
necticut Yankee
Comedy-Adventure
Wilbur Stark
Not cast
Collier Young Associates
Crime and Punishment
Documentary
Collier Young
Ziv-UA
The King of Diamonds
Action
John Robinson
Broderick Crawford
Ross of the Everglades
(for CBS-TV)
Action- Adventure
Budd Schulberg,
Stuart Schulberg
Not cast
Careful pre-planning in the production & use of TV
commercials is the best way to keep the new SAG-AFTRA
contract rates (Vol. 1.6:51. p.3) from hurting too much,
Harry Saz, Ted Bates vp, told the. Holly wood Ad Club last
week. He was also of the opinion that local stations would
not lose business under the new rates, except as sponsors
cut down on duplicate coverage. Another panelist, Stanley
Plesent, legal counsel for Y&R, pointed out that 90% of
commercials are filmed and within SAG’s jurisdiction; 10%
are taped and within AFTRA jurisdiction.
NEW YORK ROUNDUP
Add syndication sales: Screen Gems off-network rerun
series Tightrope has been sold to WGN-TV Chicago, bring-
ing the market total to 95 . , . Ziv-UA has added 17 mo-re
markets in its 4th-season sales for Sea Hunt, bringing the
total to 121. New sales include WPRO-TV Providence and
WISN-TV Milwaukee . . . Seven Arts sold its 40-feature
post-1950 Warner package to 10 more stations, 9 of which
bought colorcasting rights. Total market figure is now 31,
with new sales including KTVU Oakland, WSB-TV Atlanta,
WBRZ Baton Rouge.
HOLLYWOOD ROUNDUP
14
JANUARY 16, 1961
Programming
Debate Effect on Voting Is Spelled Out: The speculation
about TV’s strong role in the recent Presidential election
takes on the actuality of figures in a survey made for CBS
by Elmo Roper and revealed for the first time by Pres.
Frank Stanton in Jan. 14 TV Guide. The survey finds that:
(1) 57% of all voters polled said the Debates had
helped them to make their voting decisions.
(2) 6% (or more than 4 million) of all U.S. voters
made their decision on the basis of the TV-radio Great
Debates alone.
(3) 72% of those 4-million-plus votes went to Sen.
Kennedy, 26% to Vice President Nixon (2% wouldn’t say
which way they went).
“In view of this evidence,” Stanton noted, “there
ought to be no doubt that debates would not only become a
permanent feature of all future Presidential campaigns,
but would be extended to campaigns for all elective offices.
“That is not the case,” he emphasized in his article
entitled “An Appeal to the American People,” which urges
action to repeal Sec. 315. “Unless Congress takes action,
such broadcasts will be illegal in 1964, in 1968, and in every
future campaign. And only you — all of you who want more
than campaign oratory on TV — can force Congress to act.
The best way to do this is to tell your Congressmen how
you feel ... We must remember that the crippling Sec. 315
of the Communications Act is still on the statute books.
And it will stay there unless we as citizens demand that it
be repealed.”
* * *
The Nixon-Kennedy debates “stimulated interest” in
the election, and “may have been influential in the out-
come,” said Edward R. Murrow at the Jan. 12 RTES news-
maker luncheon, but he thought “The Great Debates” were
“mis-titled,” and described them as “a puny contribution
. . . putting a premium on glibness & fluency.” He proposed
a privately-financed national information institute to pro-
vide much-needed public education on mass-media methods.
It would create, Murrow said, “a more favorable climate”
for ideals & purpose, analyze & publicize threats to the
public welfare, such as censorship, and expose improper
news handling. “The public-information field has been
unbelievably neglected by endowers,” he said. “This pro-
posal has been in my files since 1947, shelved for lack of
funds. If it was urgent then, it is certainly more urgent
now.” Praising the healthy network competition which
produced, between Sept. 1 and Dec. 1, 1960, prime-time
public-service programming “in unprecedented amounts,”
Murrow noted broadcasting’s “greater willingness to deal
with ideas.”
Broadcast news-coverage of all public proceedings
conducted by federal, state and local govts, is a TV-radio
“right” which no longer should be denied, NAB TV vp
Charles H. Tower told the biennial legislative dinner of the
Neb. Bcstrs. Assn, in Lincoln. “Our microphones & our
cameras belong in any proceeding where the public be-
longs,” he added. “Long since has it been proved that our
presence is not disruptive. Long since has it been proved
that the good sense of broadcasters can be counted on to
accord fair treatment.” Tower also renewed NAB’s cam-
paign for repeal of equal-time Sec. 315 of the Communica-
tions Act. “Archaic rules” circumscribing broadcasters’
handling of politics must go, he asserted.
‘Untouchables’ Remain Untouched: Telegrams ricco-
eheted like tommy-gun blasts last week and a new tech-
nique of censorship pressure appeared as James V. Bennett,
dir. of the U.S. Bureau of Prisons, carried on a one-man
war against ABC-TV & “Eliot Ness.” Bennett’s beef was
the 2-part show, “The Big Train,” which dealt with the
transfer of A1 Capone from Atlanta’s federal penitentiary
to Alcatraz, scheduled in The Untouchables for Thursday
evenings Jan. 5 & 12.
Portrayal of U.S. prison officials was “utterly fan-
tastic” in the Jan. 5 show, charged Bennett in a Jan. 10
wire to AB-PT Pres. Leonard H. Goldenson. “To picture
honest & courageous officers as venal, and a public institu-
tion like the Atlanta penitentiary as toadying to a char-
acter like Capone is an unforgivable public disservice,” he
said. Bennett demanded that ABC yank the 2nd part of
“The Big Train” until he could have a chance to discuss
the matter with FCC and the Attorney General.
ABC tried to make peace with a soothing Jan. 12 reply
from vp & gen. counsel Omar F. Elder, acting for Golden-
son (who was in Miami at affiliates meeting — see p. 7).
ABC, wired Elder, had “no desire or intention to imply any
reflections” on U.S. prison officials. He added that “the
portrayal of one or 2 individual guards in an unfavorable
light” (i.e., taking a bribe) shouldn’t be considered as cast-
ing a general stigma on other members of the group. But
he drew the line at stalling The Untouchables — particu-
larly since Part 2 was due on the air that very night.
“This program has been reviewed carefully,” Elder told
Bennett.
Threat To Protest License Renewal
Then Bennett tried a new kind of pressure on ABC.
Having determined that licenses of several ABC outlets
were coming up for renewal, Bennett wired these stations
that he considered the 2nd part of the show (which he
hadn’t seen) as being “defamatory.” He would, he said,
protest the stations’ license renewals before the FCC if
they carried the show. The stations: ABC’s 5 TV o&o’s —
WABC-TV N.Y., KGO-TV San Francisco, WBKB Chicago,
KABC-TV Los Angeles, WXYZ-TV Detroit— and WFGA-
TV Jacksonville, WLOF-TV Orlando, WPST-TV Miami,
WEAT-TV West Palm Beach and WTAE Pittsburgh.
Despite this last-ditch effort, ABC ran the episode
anyway on Jan. 12 to no one’s great surprise. (The Desilu-
produced series is a powerhouse in ABC’s nighttime lineup.
In the 2nd of Nielsen’s Dec. 1960 NTI reports, the show
was in 9th AA rank nationally, with a 27.5 rating and a
12.4-million-home average.) As a precaution, however,
ABC tossed in a disclaimer title at the end of the show to
say that “The Big Train” wasn’t intended as a slur on
U.S. prisons. No stations dropped the showing.
When we talked to Bennett the day after the second
show, he told us he planned to write to FCC Chmn.-
designate Newton N. Minow (see p. 1), detailing his
objections to The Untouchables and asking if Minow doesn’t
think FCC should exercise some controls over such pro-
gramming. “There’s far too much crime & horror on TV
programs anyway,” he said. “This one tops them all for
carnage & gore.” He said he was incensed personally by
TV portrayals of law enforcement officers as heroes who
themselves violate law & order.
Bennett didn’t see the Jan. 12 A1 Capone story on TV.
He was attending a testimonial dinner for outgoing At-
torney General William P. Rogers. But one of his Prison
Bureau aides taped a sound recording of it, and Bennett
asked ABC-TV for a video tape so that he could view the
show later.
VOL. 17: No. 3
15
Bennett said that despite any disclaimers by producers
of such crime shows, “there’s no question but what the
audience thinks it is seeing portrayals of actual incidents
— and present-day law-enforcement practices, at that.”
* * *
“The Untouchables” would be shot down in N.Y., if the
state legislature should pass a bill proposed last week by
Michael J. Capenegro (D-Queens). His measure — aimed at
the show — would make it unlawful for TV & radio stations
to broadcast programs which present any religious group,
race or nationality in a degrading & criminal manner. The
Untouchables has been charged with being less than com-
plimentary in its portrayal of Italian characters.
* * *
Although “The Untouchables” is the best-liked show of
viewers in the 18-to-34 age group, Wagon Train holds this
honor from 35-to-49 and Lawrence Welk is No. 1 with the
50-and-older group. These facts were brought out by
TvQ’s December report. Interesting exclusivities also
turned up. For instance, Rifleman, Hawaiian Eye and the
Flintstones which appeared among the top 10 for the 18-
to-34s did not achieve that list in the other 2 age groups.
Candid Camera and Rawhide made the 35-to-49 top 10
only. And in the 50-and-over group, the top 10 included 6
titles which did not appear in the other two age groups:
Welk, Ernie Ford, I’ve Got a Secret, To Tell the Truth,
The Price is Right, and Fights.
TV Critic Proxmire Relents: One of broadcasting’s harsh-
est critics — Sen. Proxmire (D-Wis.), who filibustered
against last year’s Harris-Pastore Act on grounds that its
TV-radio-FCC reforms weren’t tough enough (Vol. 16:35
p3) — now has some kind words for the industry.
“There is still too much trivia on the air,” Proxmire
said in a Senate speech which he titled “TV’s Great Con-
tribution to American Democracy.” But he said that “in
the past few months” he’s found there’s “another side to
this story” and that he wanted to acknowledge “the
tremendous job TV can do when it aims high.”
Proxmire told his colleagues that his own awakening
started with the “magnificent contribution” to political
education & participation made by TV networks in the
Great Debate Presidential-campaign series. “Thanks to
TV, this was the best informed electorate in my judgment
in our history,” Proxmire said.
And it didn’t stop there, Proxmire said: “Other broad-
casts have continued this high level of TV programming.”
He cited “fine programs” which “deserve recognition:”
NBC— “U-2 Affair,” “Sit-In,” “The Working Mother,”
“The Cold Woman,” “Nigeria,” “Minuteman Missile,”
“Birth Control,” “Algeria,” “Cuba,” “Federal Aid to
Education.” CBS — “Harvest of Shame,” “The Influential
Americans,” “Money & the Next President,” “Turmoil in
Tokyo,” “Berlin — End of the Line.” ABC — “The Man & the
Mandate,” “The Money Raisers,” “Yanki No!,” “Down the
Road,” “The Rag Tent,” “Featherbedding?”
“I think it is time that the Congress recognize how this
magic medium transforms our democracy,” Proxmire said.
He began putting transcripts of the shows into the Con-
gressional Record to give his colleagues background read-
ing matter on the subject.
* * *
Taped political shows featuring joint appearances by
Pa. Sens. Clark (D) & Scott (R) are now carried in their
home state (Vol. 16 ; 5 1 p8) by 10 TV & 33 radio stations.
Mid-season replacement of Witness, a victim of low
ratings, takes place on CBS-TV Feb. 9, despite CBS efforts
to save it. Earlier this season the 60-min. show was out-
rated by NBC-TV’s (Thu. 7:30-8:30 p.m.) The Outlaws.
On Dec. 15 CBS hopefully moved Witness to the 9-10 p.m.
slot— opposite The Untouchables. The rescue attempt
proved disastrous. The 2nd Dec. NTI gives Witness a 9.2
AA vs. Untouchables’ sizable 26.3. Witness may possibly
pick up in the January NTI ratings, but by the time they
are available, Gwnslinger, a new frontier series, will occupy
that CBS 9-10 p.m. time period (under the full sponsor-
ship of R. J. Reynolds, Witness co-sponsor). Another
major mid-season shift is planned by ABC-TV, which is
axing The Islanders (Sun. 9:30-10:30 p.m.). The show had
an 18.7 AA in the first December Nielsen vs. 24.2 for the
Dinah Shore Chevy Show, 26.3 for the Jack Benny Show &
24.2 for Candid Camera. It will be replaced April 2 by
Asphalt Jungle, also an MGM 60-min. package.
Live TV & radio coverage of incoming President Ken-
nedy’s news conferences will be initiated 6-6:30 p.m. Jan. 25
at the first White House meeting with reporters following
the Inauguration. The starting schedule for the precedent-
making White House plan (Vol. 17:1 p2) was announced
Jan. 11 in Palm Beach by Kennedy’s press secy. Pierre
Salinger, following agreement with the networks. Locale
of the Kennedy conferences will be auditoriums in the
State or Commerce Dept. Bldgs., Salinger said, explaining
that a room in the executive offices bldg, adjoining the
White House which has been used by President Eisenhower
is too small.
TV & legislatures: KPHO-TV Phoenix telecast the
complete opening session of the Arizona state legislature
on Jan. 9, marking the first time live cameras had been
permitted in the chambers • WIBW-TV Topeka made
state TV history with a live remote pickup of Gov. John
Anderson’s address to the Kansas state legislature. Here-
tofore, TV cameras had been verboten.
Educational Television
Ford Foundation’s ETV investment increased to an
8-year total of $20 million in the 1960 fiscal year (ended
Sept. 30). Grants totaled more than $6.5 million: $865,445
to 20 school systems for experiments in in-school TV teach-
ing; $500,000 to a number of college-level institutions to
release faculty members for ETV programming; $3.7 mil-
lion to Midwest Program on Airborne TV Instruction;
$400,000 for a 3rd year of NBC-telecast Continental Class-
room; others.
Federal-aid-to-ETV bill, reintroduced by Sens. Magnu-
son (D-Wash.) & Schoeppel (R-Kan.) to provide $51 million
for equipment purchases (Vol. 17:2 p3), is gaining bi-parti-
san support. Added co-sponsors of the measure (S-205)
include Sens. Metcalf (D-Mont.) & Cooper (R-Ky.).
ORDER YOUR 1960 BOUND VOLUME
We will bind & index all 1960 copies of Tele-
vision Digest, Vol. 16, including supplements and
special reports. This embossed hard-cover volume —
the authoritative record of the television industry in
1960 — is available at $25.00. Orders will be accepted
through February 1, 1961.
16
JANUARY 16, 1961
Congress
Govt. Subsidies For TV: Election-reform proposals which
pile up in Congress after each national campaign have
been initiated at this session by Senate Majority Leader
Mansfield (D-Mont.), who wants the public to help pay for
political time on TV & radio.
He introduced a bill (S-227) last week which would
authorize payment of up to $1 million in govt, funds to
the Democratic & Republican parties to reimburse them for
broadcast expenditures in the campaigns for President &
Vice President. Minority parties which got more than 1%
of the popular vote in the preceding election would be
eligible for $100,000 TV & radio subsidies.
The idea of such political subsidies isn’t new. Mans-
field himself was a co-sponsor of similar legislation sub-
mitted to the last Congress by the late Sen. Neuberger
(D-Ore.), who never got to the first legislative base of
hearings with it (Vol. 16:3 pl4 et seq). Mansfield carries
new influence in this session as his party’s floor leader,
however, and his new bill may have more weight. It was
backed up in the House by Rep. Monagan (D-Conn.), who
introduced a similar bill (HR-2501).
Arguing in a floor speech for the measure, Mansfield
pointed out that in party budgets of “tens of millions of
dollars” for Presidential campaigns, TV & radio are “a
principal cost [and] the most important single devices of
public discussion of the issues.”
“I do not think it serves the national interests when
the expenses for those who campaign to serve all the people
must be financed by a relative handful of people & organi-
zations which make large contributions directly or indi-
rectly,” Mansfield told the Senate.
He estimated that the $l-million subsidies would pay
for less than 10 hours of “full national network coverage
on radio & TV” for each major party. Moreover, to qualify
for the payments, the party would have to shorten its
campaign by holding its nominating convention after
Sept. 1 instead of in the summer.
Much-criticized USIA, target of repeated Congres-
sional assaults for inadequate Voice of America program-
ming overseas, was subjected to more prodding last week.
A 9-member committee on Information Activities Abroad
appointed by President Eisenhower reported that USIA &
other projects must be stepped up — particularly in Africa
& Latin America — if the U.S. is to cope with Communist
threats. The group, which includes ex-USLA dir. George V.
Allen, said “concrete, dramatic and timely” actions in a
“progressively expanded” U.S. program are required. But
the committee had little to say in criticism of VO A itself,
concentrating its fire on what it said were shortcomings
in educational & training assistance to other countries.
The committee’s recommendations followed a release of a
USIA report which said that Communist broadcasts, in a
stepped-up propaganda war, are heard around the world
now in 55 languages. Meanwhile, Sens. Humphrey (D-
Minn.) & Yarborough (D-Tex.) called for more VOA broad-
casts to Cuba & other Latin American countries. And
USIA came in for further criticism in one of a series of
task-force reports to President-elect Kennedy on problems
his administration will face. A Kennedy advisory group
headed by State Dept, appointee George W. Ball said USIA
should “improve the quality of existing programs” before
it expands its operations. The new USIA dir. may be
editor Jonathan Daniels of the Raleigh News & Observer.
Senate Commerce Committee headed by Sen. Magnuson
(D-Wash.) probably will be unchanged in the 87th Con-
gress. The 11 Democrats & 6 Republicans on the Committee
last session were reassigned to it last week. The GOP Com-
mittee on Committees agreed to try to win more minority
spots on major committees, but last session’s Commerce
ratio was retained in the initial assignments. Organization
of House Committees for the new session wasn’t completed,
but little change was expected in the makeup of the House
Commerce Committee under Rep. Harris (D-Ark.).
Stations
Radio Code Tightened: NAB’s 9-man Radio Code Review
Board under Cliff Gill (KEZY Anaheim, Cal.) voted last
week to adopt Federal Alcohol Control Act definitions of
alcoholic beverages to make sure no subscriber is confused
about the industry’s ban on hard-liquor commercials.
In other actions in 2-day Washington sessions, the
Board also: (1) Set up a subcommittee to look over com-
mercials for personal products. (2) Recommended that
NAB’s Radio Board act at its next meeting Feb. 8 in Palm
Springs, Cal. to restrict the number of spots permitted on
participating programs. (3) Voiced “concern” over commer-
cials for some motion pictures and urged stations to work
with advertisers to eliminate objectionable features.
Without referring to commercials for Kahlua coffee
liqueur carried by non-subscribing KDAY Santa Monica
(Vol. 17:2 p6), the Code Board reaffirmed its hard-liquor
ban. It said that hereafter the distinctions between com-
mercials for malt beverages & wines (permitted by the
Code) and distilled spirits (banned) would be spelled out
by the language of the Federal Alcohol Control Act. And
the law makes it plain that liqueurs are distilled spirits.
Appointed to the special subcommittee on product &
copy acceptability — to study the touchy question of adver-
tising for personal pi-oducts (such as hemorrhoid remedies
which the TV Code frowns on) — were Cecil Woodland,
WEJL Scranton; Elmo Ellis, WSB Atlanta; Robert B.
Jones Jr., WFBR Baltimore.
New NAB Pres. Leroy Collins, marking his first week
in office (see p. 3), sat in for part of the Code Board ses-
sions. He also spoke briefly at a meeting earlier in Wash-
ington of NAB’s AM committee, headed by C. L. (Chet)
Thomas, KXOK St. Louis.
FAA tower hearings to determine whether new broad-
cast structures are a hazard to air safety would be “a tre-
mendous waster of manpower, time & money,” NAB TV vp
Charles H. Tower testified last week. Appearing at a pre-
liminary FAA hearing on its rule-making proposal for
evaluation of towers (Vol. 17:2 p6), Tower pointed out
that FCC is the final licensing authority anyway. He ar-
gued that “elaborate & extremely formal” hearings by
F AA would be duplicative and would “only serve to make
even longer an already time-consuming procedure.” Tower
was among 21 witnesses — many of them representing avia-
tion interests supporting FAA’s proposals — who turned up
for the hearing. Generally backing NAB’s position were
Eugene F. Mullin, Assn, of Maximum Service Telecasters;
Robert M. Booth Jr., Federal Communications Bar Assn.;
A. H. Church, Storer Bcstg. Co.
Move to new studio-office building by KHQ-TV (Ch. (>)
Spokane was marked by a Dec. 9-11 open house at 4202 S.
Regal. The station has also moved its transmitter from
4102 S. Regal to Tower Mt., where a 904-ft. tower is up.
VOL. 17: No. 3
17
NEW & UPCOMING STATIONS: CJCH-TV (Ch. 5) Hali-
fax, N.S. began operation Jan. 1 as an independent out-
let to raise that country’s operating total to 79 stations.
It’s city’s 2nd outlet; CBC’s CBHT (Ch. 3) began in ’54.
CJCH-TV has a 5-kw Canadian GE transmitter and is
using a GE antenna on a temporary 124-ft. tower on
Geizers Hill. It expects to have its 600-ft. Wind Turbine
tower ready for use in February. Studios at 741 Robie St.
are scheduled for completion by mid-March. The licensee
also operates radio CJCH. Finlay McDonald is pres., gen.
mgr. & principal owner. Don G. Hildebrand, ex-CKNX-TV
Wingham, Ont., is asst. gen. mgr. & film buyer. Don Blois,
ex-CBHT, is supervisor of TV; Dennis Benwell, operations
mgr.; John Jay, dir. of engineering. Base hour is $300.
Reps are Young, Paul Mulvihill, A. J. Messner and Scharf
Broadcast Sales.
* * *
In our continuing survey of upcoming stations, here
are the latest reports received from principals :
KIFI-TV (Ch. 8) Idaho Falls, Ida., planning Jan. 16
test patterns, is keeping to its Jan. 23 target to start with
NBC-TV, reports James M. Brady, pres.-gen. mgr. It has
a 28-kw GE transmitter and the antenna is installed on a
100-ft. tower from Tower Construction Co. Base hour will
be $275. Rep will be Meeker.
KCDA (Ch. 3) Douglas, Ariz. has a 500-watt Electron
transmitter scheduled for shipment Jan. 6 and expects to
begin programming Jan. 27, according to Mort Zimmerman,
pres, of owner Electron Corp. A Jampro antenna has been
installed on a 100-ft. Rohn tower on the roof of the Gadsden
Hotel in Douglas. Base hour will be $150. Rep not chosen.
KAET (Ch. 8, Educational) Phoenix, Ariz. has begun
construction and hopes to begin programming in January,
according to production mgr. Sheldon P. Siegel, reporting
for owner Arizona State U. The station has a Du Mont
transmitter which was acquired from KVAR (Ch. 12)
Phoenix and a 61-ft. tower with a 36-ft. antenna on South
Mt. Richard H. Bell, dir. of Bureau of Broadcasting at the
U., will be gen. mgr. Lynn E. Dryer will be chief engineer.
KFOY-TV (Ch. 9) Hot Springs, Ark. has a Feb. 1
target, reports gen. mgi\ Harold E. King, ex-radio KOKL
Okmulgee, Okla. It will be part of Donrey Media Group
(Donald W. Reynolds) which operates KLRJ-TV Las Vegas,
KOLO-TV Reno, KFSA-TV Fort Smith, Ark., 5 radio sta-
tions and a newspaper chain. KFOY-TV is conducting
proof-of-performance tests with a 500-watt Gates trans-
mitter and a 310-ft. Truscon tower with a 6-bay RCA
antenna. Base hour will be $150. Rep will be Headley-
Reed (whose business is to be taken over by Bolling).
CFCF-TV (Ch. 12) Montreal, Que. plans to begin as an
English-language outlet Jan. 20, writes business mgr.
Vin Dittmer. Owner is Canadian Marconi Co. The station
will get on the air by using temporary studios and a single
18-kw transmitter and a temporary tower with 3-bay Alford
slotted ring antenna. Partial occupancy of the permanent
Ogilvy Ave. studios is scheduled for Jan. 31. S. B. Hay-
ward, ex-CKPT Peterborough, will be program mgr. Base
hour will be $1,000. Reps: Weed and All-Canada.
CHCB-TV (Ch. 10) Banff, Alta. — call letters pending
approval — is expected to get on the air as a satellite by
the end of January, reports G. A. Bartley, pres, of parent
CHCA-TV (Ch. 6) Red Deer, Alta.
CHBC-TV (Ch. 5) Keremeos, B.C. will begin operation
early this year as a satellite of CHBC-TV (Ch. 2) Kelowna,
B.C., according to R. L. Sharp, sales mgr. It will begin
as an automatic unattended repeater of CHBC-TV.
Advertising
FTC ‘CAUGHT FIRE,’ SAYS KINTNER: Anti-decepticm-&-
monopoly policemen in FTC’s force had their biggest &
liveliest year in 1960, reaching peak activity in cam-
paigns against payola & misleading TV commercials,
Chmn. Earl W. Kintner boasted in a valedictory report.
“I like to believe that the Commission’s staff has
caught fire with enthusiasm for the purposes this agency
serves,” Republican Kintner said in a windup accounting,
as he prepared to leave FTC for private law practice.
As FTC’s “most conspicuous action,” Kintner cited last
year’s anti-payola drive which produced 83 complaints & 90
cease-&-desist orders against record manufacturers & dis-
tributors accused of making under-the-turntable promotion
payments to TV & radio disc jockeys.
Kintner also pointed with pride to the ad-policing
agency’s attacks on demonstrations in TV commercials
which he said exaggerated the merits of one product over
another. Camera trickery or distortions of facts were
exposed by FTC in commercials for at least 7 widely-
advertised products, he said. Another advance marked up
by Kintner: FTC actions against sellers of reconditioned
TV tubes represented as new.
All told, 560 FTC complaints & 410 orders last year —
topping any performance figures in FTC’s 46-year history
— were totted up by Kintner. The number of 1960 com-
plaints was 52% higher than in 1959, the previous record
year. The number of orders went up 36% last year.
Meanwhile, President Eisenhower, in a courtesy ges-
ture, renominated Kintner for a 7-year term on FTC from
Sept. 26, 1960. The nomination was among several hundred
dumped on the Senate Jan. 10 by the President in an end-
of-the-administration move. Kintner was given no more
chance of confirmation by the Democratic Senate than he
had last year, when his name was passed up pending out-
come of the Presidential election (Vol. 16:34 p5).
President-elect Kennedy’s selection of a Democratic
successor to Kintner was reported imminent last week.
Speculation on his probable choice centered on 4 men:
Ex-FTC attorney Paul Rand Dixon, staff dir. of the Senate
Judiciary Anti-Trust & Monopoly Subcommittee (Vol. 16:47
p8). Ex-FTC member Albert A. Carretta, who left Com-
mission in 1954 after a 2-year hitch. Ex-FTC staffer Ever-
ette MacIntyre, gen. counsel of the House Small Business
Committee. Albert G. Siedman, FTC attorney in charge of
the agency’s N.Y. office.
* * *
Lanolin Plus Inc. has denied FTC charges that its
advertising made false therapeutic claims for its vitamin-
&-mineral preparation Rybutol. Asking dismissal of the
complaint, Lanolin said FTC had taken Rybutol promo-
tional statements out of advertising context to make a
case. Among alleged misrepresentations cited by FTC
were purported claims that the preparation pi'ovided “pep,
strength and energy overnight.”
Local TV & radio commercials — but not nationally-
broadcast advertising — are covered by last year’s excise-
tax-law amendments that permit manufacturers to make
deductions for co-op ads (Vol. 16:38 pl7), according to
proposed Internal Revenue Service regulations. If deduc-
tions are claimed for national advertising, they should be
allowed only for portions of commercials which identify
local retailers in co-op promotion plans, IRS said.
18
JANUARY 16. 1961
FTC’s Kern Assails Landis: One of the 2 Democrats on the
5-man Federal Trade Commission came out swinging last
week against President-elect Kennedy’s regulatory agency
advisor James M. Landis, accusing him of trying “to sell
out the public interest” in his recommendations for FTC
reforms (Vol. 17:1 pi).
In one of the few public statements made by any
member of any govt, agency since Landis filed his highly-
critical report with Kennedy, FTC member William C.
Kern chose the forum of a Jan. 14 meeting of the Mechan-
ical Contractors Assn, of Texas Inc. in Houston to blast
away at it.
“I will not stand idly by & preside over the dismember-
ment of the Federal Trade Commission,” Kern paraphrased
Winston Churchill in a speech prepared for the Houston
meeting. He said a Landis proposal to transfer FTC’s
anti-trust jurisdiction (except for Robinson-Patman Act
cases) to the Justice Dept, would result in “emasculation
[of FTC] in the important & vital area” of regulation.
“Any efforts to remove our jurisdiction in this vital
area I regard as inimical to the public interest,” Kern went
on, pointing to “shackles” which he said the Justice Dept,
already had placed on FTC’s handling of anti-trust cases.
Instead of recommending that Justice take them over,
Landis should have urged that FTC’s prosecution powers
be strengthened, Kern said.
Describing himself as a “very partisan” Democrat,
Kern said: “I assure you that for me to be compelled to
oppose even a single proposal made in a report released by
the Democratic National Committee gives me no satisfac-
tion.”
But Kern protested that the Landis recommendation
would weaken enforcement of FTC & Clayton Acts. He
said he couldn’t “understand how the present leadership
within my party can tolerate any tinkering with these 2
great statutes which were basic keystones of ‘the new
freedom’ under Woodrow Wilson.” He added: “I don’t
believe that on mature reflection the architects of ‘the
new frontier’ will tolerate the emasculation of those great
statutory monuments.”
Kern joined FTC in 1941 as a trial attorney. He was
promoted to Commission membership in 1955 by President
Eisenhower for a 7-year term.
* * *
New “sales talk” concepts may have to be learned by
some ebullient TV advertisers if they want to keep out of
FTC trouble, bi’oadcast-monitoring chief Charles A. Sweeny
told the Chicago Advertising Executives Club. He said it’s
one thing for an old-fashioned pitchman to peddle his
products on the street with absurd claims — and something
else again when the technique is used on TV. Or as Sweeny
put it: “We may reach the point where we recognize a
distinction between the oral representation ‘mine is the
greatest product in the world,’ and a demonstration on TV
which is interpreted factually when it visually depicts
mine with somewhat exaggerated values, and competitive
products in a less fortunate light. We have all learned to
recognize a sales talk when we hear it. But that which we
actually see demonstrated on a TV screen somehow becomes
a factual & authoritative presentation which we are not
adjusted to so discount, and therefore believe literally.”
Sweeny also stressed a warning given previously to TV
advertisers by FTC Chmn. Earl W. Kintner: The quality
of a product may be unquestioned, but commercials for it
will be challenged if they employ TV trickery (Vol. 17:2).
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK,
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Asst. Business Mgr .
MCKKILL r AN III, editorial Director
HAROLD B. CLEMENKO, Managing Editor
DAVID IACHENBRUCH, Asst. Mng. Editor
HAROLD RUSTEN, Associate Editor
PAUL STONE
WASHINGTON BUREAU
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION PACTBOOK TV & AM-FM ADOENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Michael P. Boland, ABC asst, treas., elected
vp. Other ABC vps elected: Robert L. Coe, vp in charge of
TV station relations; Bert Briller, vp in charge of TV net-
work sales development; Elton Rule, Ben Hoberman &
David M. Sacks, vp-gen. mgrs. of o&o’s KABC-TV L.A.,
radio KABC & KGO-TV San Francisco respectively.
Francis P. Barron, ex-gen. sales mgr., WJW-TV Cleve-
land, named gen. sales mgr. of Storer’s new national TV
sales rep organization . . . Louis J. Hummel Jr., formerly in
charge of Peters, Griffin, Woodward Detroit office, moves to
Chicago office, succeeded in Detroit by James R. Sefert,
ex-Crosley Bcstg. Co.
Ann Corrick of WBC’s Washington news bureau be-
comes first woman president of Radio-TV Correspondents
Assn., governing body of Senate & House TV & radio
galleries . . . Walter Cronkite named “outstanding TV &
radio personality of 1960” by Ad Club of Baltimore.
William T. Klumb resigns as national sales mgr. of
WTMJ-TV Milwaukee to enter a new business . . . Hill W.
Hastings, ex-Remington Rand, named RAB promotion mgr.
George Wilson promoted to promotion-publicity dir. of
WSTV-TV Steubenville-Wheeling . . . Harold J. Algus,
ex-NTA, named trade & business news dir., Metropolitan
Bcstg. Corp. Mary Garcia, ex-McCann-Erickson, named
MBC international media research mgr.
Creutz, Steel & Snowberger is the new name of the
former Page, Creutz, Steel & Waldschmitt organization,
Washington engineering firm. Esterly C. Page and Joseph
A. Waldschmitt have withdrawn. The partners are John
Creutz, David L. Steel Sr. & Arthur Snowberger; Willis C.
Beecher is an associate.
FCC Chmn. and Mrs. Frederick W. Ford are expecting
their first child in July. He has a daughter, Mary Carter
Ford, 14, by his first wife, who died in Feb. 1958. Mrs.
Ford is the former Mary Margaret Mahony of Blackstone,
Mass. They were married in Oct. 1959.
Meetings this week: RTES timebuying & selling
seminar (January 17). Robert (Bucky) Buchanan, J.
Walter Thompson TV-radio group head, will speak on Ford
Motor’s use of broadcasting, Hotel Lexington, N.Y. •
Advertising Assn, of the West mid-winter conference (21-
22), Pioneer Hotel, Tucson.
VOL. 17: No. 3
19
• •
MANUFACTURING, DISTRIBUTION, FINANCE
I960 TV PRODUCTION — 5,716,268: El A closed the book on 1960 TV-radio production last
week. Its tally showed 5,716,268 TVs produced last year, and 17,135,114 radios. The latter figure included
6,438,658 auto radios.
Thus TV winds up the year with production, distributor sales & retail sales almost perfectly in line —
after several hectic months when production far outstripped the sharply curtailed sales which began to show
up in the latter half of last year. Last year's TV production was the 3rd lowest yearly figure since 1949,
exceeding only the 4,920,428 of 1958 and the 5,384,798 of 1951 — both considered "recession" years. Here's
lineup of annual TV production since 1947:
1947
178,571
1952
6,096,280
1957
6,399,345
1948
975,000
1953
7,215,827
1958
4,920,428
1949
3,000,000
1954
7,346,715
1959
6,349,380
1950
7,463,000
1955
7,756,521
1960
5,716,268
1951
5,384,798
1956
7,387,029
Radio production presented a completely different picture, the 17,135,114 sets made in 1960 being 2nd
highest amount ever produced in a single year. That sum is exceeded only by post-war 1947's estimated 20
million. In only one other year — 1948 — has radio output even come within million units of last year's figure.
Last year also saw the 2nd highest annual production of auto radios. Almost a million units higher
than 1959, apace with last year's high new-car sales, 1960's car radio output of 6,438,658 units was surpassed
only in the peak year of 1955 (6,864,000 units).
To complete the 1960 weekly production count reported in these pages, here is the picture from EIA
of the final statistical week of 1960 (ended Dec. 30) with comparative figures (year's totals subject to slight
changes after final EIA audit):
Dec. 24-30 Preceding wk. 1959 wk. 1960 1959
TV 31,511 81,762 76,643 5,716,268 6,349,380
Total radio 127,045 271,255 218,846 17,135,114 15,622,357
auto radio 94,579 91,631 94,868 6,438,658 5,555,155
• • • •
TV layoffs & plant shutdowns were reflected in EIA's production figures for 196 l's first week (actu-
ally a 4-working-day week because of New Year's Day holiday). TV output was less than half that of 1960's
first week (5 working days). Here is EIA's production report for Dec. 31-Jan. 6, 1961 (corresponding first-1 960-
week figures in parentheses): TV production, 50,853 sets (104,953); total radios, 194,904 (306,636); auto radios,
89,389 (175,138).
QUALITY STRESSED AT QUIET MART: TV-stereo quality, reliability & furniture value
received greatest attention yet at last week's International Home Furnishings Market and at various sideshows
of non-participating manufacturers. Despite the presence of some dumps & winter-market specials, at
week's end there was no sign of a price collapse — and some set makers were predicting increases. Fewer
midwinter drop-in models were introduced than usual.
The market's new format — 10 consecutive days starting on Friday — brought near-unanimous com-
plaints from TV-radio manufacturers and provided added ammunition for a revival of "let's-get-out-of-the-
Mart" drive by several consumer-electronics makers. At Saturday & Sunday sessions, TV sets on Chicago
Merchandise Mart's 11th floor far outnumbered people — but this year's format is due for another try next year
20
JANUARY 16, 1961
before there can be thought of returning to the old schedule of 2 weeks beginning Monday & excluding
Saturday & Sunday.
Here are highlights of this year's winter International Home Furnishings Market, and the Chicago
fringe showings, as we observed them:
New Sets & Features: Most manufacturers were pulling out all the stops in touting the "quality"
of their sets. Drop-ins were relatively few, most lines being left pretty much intact. Magnavox, with no
annual model change, threw in a brand new feature — new to U.S. TV at any rate: a "TV light meter," which
automatically adjusts contrast & brightness to room light. It is initially on four 27-in. models, but eventually
will "be incorporated throughout the line," adding about $10-to-$15 to the retail price.
Stress on TV-stereo furniture gained momentum, and, in what is probably the ultimate in "furnituriz-
ing," Westinghouse unveiled its long-in-preparation offer to provide individualized mail-order home-decoration
service to all customers who buy console TVs or stereo during February & March. That manufacturers are
giving increased attention to the public's furniture desires was evidenced by the increase in stress on walnut
& hand-rubbed oil finishes, Danish modern cabinets. (Details of new sets & innovations on p. 22.)
Warranties: Emphasis on quality also was reflected by liberalized warranty programs, announced
& in the wind. Philco's 90-day inboard labor & parts warranty for all its TVs (Vol. 17:1 pl7) unquestionably
is the forerunner of an industry trend. Others, of course, already have some form of increased warranty
protection: Westinghouse, with labor & parts coverage on all 19-in. portables and on low-end stereo;
Magnavox, whose "Gold Seal Warranty" on all above-$279 TVs & stereos guarantees labor for 90 days,
parts for one year. GE, RCA, Admiral are typical of manufacturers which have made liberal warranties
available, at the discretion of distributors.
Outlook now is for industrywide labor & parts guarantees, in the opinion of manufacturers we spoke
with in Chicago. Consensus: Set quality today is so good that service needed in first 90 days has dwindled
to an easily absorbed rate. Ergo, offer of labor & parts protection, either inboard or out, is essentially "a
merchandising gimmick," as one maker put it. "Gimmick" or no, liberalized warranties hypo the set maker's
quality story, and all manufacturers we talked to are checking into stretchability of their current policies.
Prices: While leader models in TV, radio & stereo lines are trending downwards in most cases,
there's real determination to hold the price line generally, and to jockey into position for spring & summer
rises. Some manufacturers already have sneaked through some middle-of-the-line boosts, while Zenith has
widespread rises in its revamped line (Vol. 17:1 pl5). Others silently nod assent to the view of Admiral Sales
Corp. electronics vp Ross D. Siragusa Jr., who told us: "Costs keep going up. We hope to pass this on, and
we're going to try by March 1."
Opinion was pretty evenly divided on GE's neat-looking 19-in. portable at $159.95. Some thought
it a good traffic-building move and step-up bait, pointing out that several competitive open-list 19-in. leaders
could be sold profitably at the same price or lower. There were some complaints that such prices will remove
profits at all levels, but no new announcements of competitive list prices by major manufacturers. Several
manufacturers, however, did show 19-in. sets at $169.95.
There were the usual midwinter specials, giveaways, premiums, etc. And one new line — Symphonic
Electronic's private-label "Philharmonic" TV for large-scale key accounts. Symphonic officials were touting
the success of the Philharmonic debut in a recent promotional sale at Boston's Jordan Marsh dept, store,
which featured lowest-yet price leaders — 19-in. portable at $116.90 and 23-in. console at $139.90 (see p. 22). New
clock radios shown at Mart generally began at $19.95 (4-tube), U.S.-made 6-transistor sets at $24.95.
Color: Same old story. Those with color like it, those without it are bearish. With no fanfare
(in order not to hurt sales of holdover sets), RCA showed pictures on its new "high-fidelity color tube," now in
all but 2 models. Pictures were sharper, brighter (up to 50%, claims RCA), with no trailing or smearing in
action scenes. Admiral called color "fantastic," with sales running 30% ahead of last year. Olympic said
its color combos were selling as well as its comparably priced b&w sets.
Picture Tubes: Battle over picture-tube shielding continued hot & heavy. More non-bonded
models were seen at this year's mart than last. Striking hard at Corning bonded-tube claims of eye ease &
freedom from reflection, Magnavox demonstrated its own external safety-glass feature alongside 2 sets with
VOL. 17: No. 3
21
Corning shields in a back room behind its exhibit. Magnavox tilts the entire picture tube, frame and tinted filter
glass 3 degrees downward to avoid reflections, claims this is a simpler, more effective approach. Several
large manufacturers expressed enthusiasm about the new simplified Pittsburgh Plate Glass bonded-tube
process, but nobody's using it yet. (RCA had considered it for its new color tube, but dropped the idea, at
least temporarily.)
Coming's "Operation Snowball" TV-industry promotion drive seemed to be marking time, and
suffered because its exhibit was 3 floors above the TV showcases. Sylvania was the sole manufacturer
displaying "Snowball" placards, but several others with whom we talked indicated they would probably
go along if they could be convinced it wasn't a drive to promote bonded tubes. Corning officials hope to make
a revised pitch to TV makers after the mart, eliminating bonded-tube pitch (Vol. 16:52 pl7).
Imports: There was more talk among TV manufacturers about competition from imports this year.
Reason: This competition is an established fact, thanks to aggressive Delmonico International, importing
Japanese TVs & TV-stereo combinations at the rate of 4,000 a month. In addition to its 19-in. portable (list
$159.95), Delmonico showed a 19-in. TV-stereo-FM-AM combo at $299.95 and 23-in. combo at $449.95, both
to enter distribution early in February. It also plans soon to have a lower-priced 19-in. portable, which will
be Underwriter's Labs approved.
Only other mass importer of TV sets — Majestic International — indicated it's going to peddle TV sets
more in earnest this year, albeit still only in high-end models. Replacing its former fancy $2,995 TV-stereo
combo is a 23-in. Grundig-made German combo (with U.S. tube) listing at $795 (which could be sold profitably
at about $595) and a 23-in. consolette at $475 (to be discounted at $399?) — both with some unique features.
Majestic brought more than 500 TV sets in from Germany last month. (For details on Delmonico & Grundig-
Majestic TV sets & plans, see p. 23.)
New Consumer-Electronics Show? "This market is a ridiculous habit of the trade. After this
show, we're going to get out & invite dealers to our conventions instead. Even our competitors can come if
they want." So said one long-time Merchandise Mart exhibitor in the latest round of ditch-the-Mart talk.
Requesting that his identity be withheld, this marketing topkick said: "We used to sell 8-to- 10,000 pieces at this'
show. Now the dealers just come in & say, 'What's to dump?' "
At least 3 manufacturer officials were discussing the possibility of a completely separate consumer-
electronics trade show — including TV, phonos, radios, hi-fi components and possibly even parts. There was
some talk of approaching EIA (co-sponsor of the May Parts Show) to assume sponsorship.
Equal & opposite reactions were easy to find, too. Several manufacturers said the value of the Mart
— particularly the summer market — was that it provides contact with furniture dealers, just as the NAMM
Music Trade Show brings in music dealers. There was near unanimity, however, that the NAMM show is now
becoming bigger in consumer electronics than the Chicago Mart. There was some sentiment for combining
the summer Mart with the NAMM show.
Business Trends: The bubbling optimism of last year's Mart was completely missing. In its place
was a silent prayer of thanks — by both manufacturers & dealers — that inventories are in good shape and
things could be far worse. Gloom-&-doom talk was absent, and the magnitude of announced promotion
campaigns gave evidence that just about everybody plans to scratch hard for business. Westinghouse TV-
radio mktg. mgr. C. J. Urban summed up the general view when he said: "People are willing to spend money
if you give them value."
Motorola consumer-products exec, vp Edward R. Taylor, who is also chmn. of EIA's consumer-products
div., was mildly optimistic for 1961 in a Mart news conference. He didn't rule out the possibility of a business
boom this year — due to possible international developments or Kennedy administration anti-recession moves.
And he had this advice:
"Whichever way the economy goes, the best bet is to play it close to the vest. Keep a tight rein on
costs & overhead . . . play inventories safely . . . don't go in for any unnecessary expenses. This is no time
for anticipating — but it's a good time to be alert & ready to move & move fast when the indicators show up."
Harman-Kardon’s new address is Plainview, L.I., N.Y. List of govt, publications on electronics, electricity,
(OVerbrook 1-4000). The company has completed its move radar & radio, revised & enlarged, is now available from
from Westbury, N.Y. to its new 52,000-sq.-ft. plant. U.S. Govt. Printing Office, Washington 25.
22
JANUARY 16, 1961
more about
NEW SETS & FEATURES: The International Home Fur-
nishings Market last week at Chicago’s Merchandise
Mart brought little really new in sets or features (see
p. 19) . Most of the relatively few new TV models in-
troduced this winter had already been shown to dealers
by distributors. These have been reported in recent
issues (Vol. 17 :1 pl5, 2 pl7).
The still-mushrooming trend to better furniture — to
put TV & stereo into the “home furnishings” class — was
the most obvious feature evident at the manufacturers’
displays. Among minor trends: (1) Increasing interest in
27-in. sets, as exemplified by Magnavox’s heavy promotion
of its recently introduced 27-in. price leader at $339.50;
Du Mont’s introduction of a 27-in. model at $450; and re-
ports that Warwick is preparing to resume 27-in. produc-
tion for Sears Roebuck. (2) Continuing emphasis on TV-
stereo combinations as a step-up product that can be sold
to both TV & stereo prospects. (3) Broadening of lines of
FM radios, U.S.-made transistor sets and addition of low-
priced clock radios.
In stereo, reverb has settled down to the status of a
“feature” — it’s apparently not the “revolutionary new type
of sound reproduction” some thought it would be. Just
about every phono maker (exception: Columbia) is making
it available for customers who want it, at the very least.
Many include it in all high-end sets as an extra feature.
Almost completely missing from this winter’s show were
claims of “3-channel stereo.” Although some manufac-
turers still have 3 speaker systems or 3 amplifiers, they
have stopped muddying the stereo waters with “3-channel”
* claims.
The only really & obviously new feature observed at
the Mart is Magnavox’s “TV light meter.” This highly
demonstrable gadget consists of a light-dependent sodium
resistor mounted in a small circular window near the pic-
ture tube. It varies the potential on the screen grid of the
video amplifier tube on the basis of the amount of room
light, automatically changing the brightness & contrast.
Magnavox says it has filed for a patent on the system,
which it claims is simpler than the photocell method used
by several European manufacturers (including Grundig,
whose impoi’ted photocell set is described on p. 23). The
light meter, of course, will result in a price increase in the
four 27-in. sets which now use it, and eventually in other
sets when it is incorporated in them.
Here’s a rundown on new sets & features not previous-
ly reported :
Magnavox — “Golden Spectacular” 27-in. at $339.50,
lowboy color set (Magnavox’s 2nd) at $699.50, three 23-in.
combos at $349.90 to $545, a 24-in. combo at $650, two 27-in.
combos at $799.50 to $850, two 27-in. sets with FM radio
tuners. The latter 4 sets have automatic light meter. In
stereo, Magnavox added phonos at $169.50 & $199.50, six
radio-phonos from $199.50 to $495. Also added was an
FM-AM table radio at $49.95. Magnavox claims that com-
binations now comprise 30% of its TV sales, as opposed to
less than 4% for the industry as a whole.
Westinghouse — Now in the 2nd year of its fine-furni-
ture promotion, Westinghouse has launched a Feb.-March
interior-decorating plan, under which leading decorators
will suggest, by mail, arrangement of furniture, color
schemes, etc. based on personal specifications of Westing-
house console purchasers. Westinghouse’s “Curio Chest
Collection” of really elaborate cabinets available separately
to house its 19-in. TV sets is also getting a big play.
Westinghouse added no TVs. New phonos: Portable 3-
sound-system stereo, $79.95 with 90-day parts & labor war-
ranty; monaural portable, $24.95. New radios: 4-tube
clock radio, $19.95; 5-tube clock radio, open list; 6-transis-
tor radio, $24.95.
Motorola — In addition to the 4 sets reported last week,
Motorola added four 19-in. table models at $169.95-$199.95.
Philharmonic label has returned to TV — the pioneer
brand having been restored by Symphonic Electronic Corp.
as a special private label for direct selling to dept, stores
and other key accounts. An early private-label TV manu-
facturer, the old Philharmonic Radio & TV Corp. has since
been merged with Symphonic. At its showrooms in Chi-
cago’s Conrad Hilton Hotel during market week, Sym-
phonic was telling dealers the story of its huge Philhar-
monic promotion at Jordan Marsh dept, store in Boston —
the same store where the Philharmonic label made its
debut 10 years earlier.
Prices of the Philharmonic TVs sold at the special sale
which began Jan. 3 started at $116.90 for 19-in. portable,
$139.90 for 23-in. console, $299.90 for 23-in. TV-stereo-FM-
AM combo. Although many of the Philharmonic sets dis-
played last week were identical to the Symphonic line, com-
pany officials said the lines will become separate & distinct
next summer.
* * *
DC-restoration circuit, an engineering rarity in TV
sets, is now standard in all RCA color & 23-in. black-&-
white sets. This technique, long known but little used,
provides blacker blacks & whiter whites, prevents washout
of picture details in contrasty scenes. Use of this circuit in
RCA & Zenith sets (Vol. 17:1 pl8) may be the forerunner
of its more extensive employment in high-end receivers.
Trade Personals: L. S. Thees promoted from gen. com-
mercial mgr. to new post of div. vp, gen. sales, RCA
Electron Tube div. . . . Walter S. Holmes Jr., C.I.T. Finan-
cial Corp. controller, elected a vp. He was formerly RCA
controller.
Samuel Schwartzstein, former gen. mgr. of Admiral
N.Y.-N.J. branch distributing operation, appointed vp in
charge of Admiral distributing branches . . . Frank R.
Demmerly, ex-RCA, named Philco controller, John Bewley
appointed general auditor . . . George R. Loux, ex-mfg. vp,
named operations vp, National Co. . . . William H. Rous
appointed Amphenol-Borg vp, international operations.
Jerome B. Wiesner of MIT, noted electronic scientist,
appointed President-elect Kennedy’s special asst, for science
. . . Donald M. Krauss, formerly with GE’s projection &
industrial TV projects, named to new post of mgr. of
scanner projects, Gulton Industries . . . Edwin O. Cole, ex-
Bendix, promoted to new position of dir. of industrial
relations, Fairchild Camera & Instrument.
William Grady named to new post of mfg. vp, Columbia
Records . . . Glenn R. Lord named govt. mktg. vp, Raytheon;
George Ingram Jr. appointed Raytheon finance vp.
Obituary
T. J. Newcomb, 63, mgr. of Westinghouse TV-radio
div. from 1952 until his retirement in 1955, died Jan. 11 at
his home in Max-gate City, N.J., after a brief illness. He
joined Westinghouse in 1929 as supervisor of domestic re-
frigeration. His wife survives.
VOL. 17: No. 3
23
More about
TV IMPORTS RISE: The only 2 active importers of TV
sets — Delmonico & Majestic — displayed their wares
last week in Chicago coincident with the International
Home Furnishings Market (see p. 19).
Gratified with the initial response to its 19-in. portable
made by Victor of Japan, Delmonico introduced 2 new TV-
phono-AM-FM models — 19-in. listing at $299.95 and 23-in.
at $449.95 — both due early next month. Delmonico also is
anticipating introduction of a new 19-in. — with less deluxe
circuitry — in April or May.
The new set will have series-string filaments instead
of a power transformer, 2 IF stages instead of 3 in the
current $159.95-list model. It will use some U.S.-made
components (present Delmonico portable uses U.S.-made
picture-tube only) in order ta get UL safety seal. This
model will be salable in U.S. communities which now ban
non-UL-approved electrical goods. And, significantly, it
can be sold by mail-order houses — such as Sears Roebuck —
which don’t list non-UL goods in their catalogs. Sears re-
cently sold 4,000 Delmonico sets in a special promotion at
$128 (Vol. 16:50 pl8), and there are hints that the new
Delmonico portable will become a regular Sears catalog
item — either under Delmonico or some other trade name.
Delmonico’s goal, as reiterated to us last week by exec,
vp Herbert Rabat, is 1% of the TV market — or 50-to-60,000
sets a year. “We look upon ourselves as another source of
TV for the industry,” he said. Does he expect to see other
Japanese makes of TV in this country? “It’s very pos-
sible,” says Rabat, but he doesn’t foresee a flood compar-
able to the transistor radio deluge. He points out there
are only 10 TV manufacturers in Japan, and therefore only
10 sources of TV sets — not hundreds as in the transistor
radio business.
As to battery portable TVs and color sets from Japan
— “not ready,” says Rabat.
Majestic International, which previously had some top-
of-the-line TV combos, showed a 23-in. German Grundig-
made consolette and a TV-stereo-AM-FM-SW combination
at the lowest prices of any German TV sets it has offered
so far — but they’re still high-end items at $475 & $595 lists.
The sets have some unique features: Photocell control
which automatically adjusts picture brightness to room
lighting, similar to the new Magnavox feature (see p. 22);
a signal-seeking push-bar channel selector, which auto-
matically stops only at channels with pictures, while a
traveling light indicates which channel is tuned in; all con-
trols concealed under hinged panel. iLike the Delmonico
sets, the Grundig TVs use U.S.-installed picture tubes.
Sonic remote control (volume, channel, brightness) is
available to the dealer at $40 extra, adds $75 to the list.
The German-American Metz TV-stereo hybrid, which
made its debut about a year ago (Vol. 16:2 p20), was again
represented in Chicago last week, after a highly successful
year. This time, two 23-in. combos were shown — incorpor-
ating German-made stereo-radio combinations & U.S.-made
TV chassis. It’s understood Philco chassis are now used.
In radio imports, Delmonico appeared to be assuming
a far stronger position, having taken over the Japan Victor
radio line (it previously had the TV franchise only) from
Petely Enterprises. Japan Victor, incidentally, is wholly
owned by Matsushita, whose imports are handled by Mat-
sushita of America.
On the surface, it would appear that the tide has
turned away from Japanese-made transistor radios as a
result of: (1) Lowered prices & improved quality of U.S.
products. (2) Japanese govt, quotas on radio exports to
U.S. & Canada. (3) Near-record demand for & sales of
radios in U.S. Nevertheless, most American set makers
were still gloomy about the whole situation, pointing to the
huge transistor surplus in Japan and predicting widespread
cut-price dumps of Japanese goods.
Certainly the Japanese competition has made Amer-
ican radio manufacturers explore new markets and stretch
their ingenuity to the fullest. Admiral, for example, has
expanded its distribution to jewelry & specialty chains, dis-
tributing directly to them. Admiral’s Ross Siragusa Jr.
estimates that such direct sales now account for 10-to-12%
of his company’s radio business. Such markets as jewelry
stores were originally opened up to radio business by
Japanese radios.
Japanese competition is cutting into British electronics
exports to the U.S., Commerce Dept, figures for first-half
1960 indicate. The Dept.’s Business & Defense Services
Administration reported that last year’s first-half U.R.
electronic product exports to the U.S. totaled $9.1 million,
down from $9.4 million in the same 1959 period. The de-
clines were in consumer products & tubes, partially offset
by increases in communications, navigation & radar equip-
ment. Six-month shipments of record-playing mechanisms
were down 20% to $3.6 million from $4.5 million in the
1959 period (423,900 units vs. 492,700 units); phono parts
& accessories, down 58% to $345,000 from $830,000; radio
receivers, down 18% to $119,000 from $146,000 (5,100 vs.
4,800 units); speakers & microphones, down 11% to $275,-
000 from $310,000 (49,000 vs. 60,800 units); tubes & trans-
istors, down 15% to $966,000 from $1,260,000 (1,667,800
vs. 2,553,200).
Remote control is “best single sales feature” in TV,
according to Mart magazine’s annual dealer survey, re-
ported in the January issue. Digesting responses of 176
appliance & TV dealers, Mart found that remote control
jumped to first place as “best sales feature,” 17 dealers
selecting it. “No printed circuits,” dropped from first place
in last year’s survey to 2nd this year, with 15 votes.
Others, in order: Service free or reliable, 12 votes; quality
construction, 11; furniture styling, 9. Other TV-stereo
highlights of the survey: (1) Stereo was listed as 2nd
most profitable item in 1960, with 20% of dealers selecting
it as No. 1 (automatic washers were first, chosen by 26%).
TV was 3rd, selected by 15%. (2) The majority of dealers
(126) don’t plan to change the number of TV brands they
handle in 1961. Of the remainder, 27 will decrease, 10
will increase brands, and the rest either didn’t answer or
replied that they don’t handle TV.
Finance
Electronics Capital Corp., the small-business invest-
ment company, expects its earnings to total between $160,-
000 & $170,000 (9 4 a share) for the year ending next June
30, Pres. Charles Salik told the Los Angeles Society of
Security Analysts last week. He predicted gross income of
about $1 million. For the last fiscal year, gross was $892,-
580, earnings $145,334 (8<f on each of its 1.8 million shares).
Said Salik: “Earnings are the least of our objectives. Cap-
ital gains are our primary objective — we want to see these
companies we’ve invested in grow so our investors’ money
will grow with them.” To date, Electronics Capital has
invested $7 million and committed $3 million more to 15
electronics companies.
24
JANUARY 16, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
AT&T
I960 — year to Nov. 30
1959 — year to Nov. 30
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
General Instrument1
1960 — 9 mo. to Nov. 30
1959 — 9 mo. to Nov. 30
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
Itek3
1960 — year to Sept. 30
1959 — year to Sept. 30
Magnavox
Story below.
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
MGM
1960 — 12 wks. to Nov. 26
1959 — 12 wks. to Nov. 26
Muntz TV
Story below.
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
Pacific Industries
1960 — qtr. to Nov. 30
1959 — qtr. to Nov. 30
Stanley Warner9
1960 — 13 wks. to Nov. 26
1959 — 13 wks. to Nov. 26
Storer Bcstg.
1960—10 mo. to Oct. 31s
1959—10 mo. to Oct. 31
Walt Disney
Productions8
1960 — year to Oct. 1
1959 — year to Oct. 3
Webcor
1960 — qtr. to Sept. 30
1959 — qtr. to Sept. 30
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$7,880,384,000
1,205,954,000
$5.52
218,491,000
7,351,310,000
1,100,781,000
5.16
213,144,000
2,009,775,000
312,155,000
1.40
223,454,000
1,876,587,000
284,575,000
1.33
214,393,000
53,213,971-
$ 4,826,158
2,431,558
1.01
2,415,523
49,115,212
4,017,315
1,888,755
.88
2,147,980
19,851,137J
2,248,457
1,123,023
.47
2,415,523
18,800,500
1,985,870
926,645
.43
2,147,980
35,053,837
886,337
.81
28,886,836
679,174
.65
124,500,000=
6,500,000s
2.75
2,360,000
107,758,000
4,679,458
1.99
2,360,000
44,600,000=
2,966,000s
1.25
2,360,000
35,000,000
2,295,000
.98
2,360,000
30,902,000
4,902,000
2,177,000
.87
2,506,129
27,633,000
4,352,000
1,852,000
.71
2,608,888
2,688,500
298,261
.25*
1,175,876
3,088,864
378,668
.324
1,165,376
4,374,023
431,663
.30
1,415,354
4,490,718
93,221
.08
1,145,354
33,351,153
2,670,615
1,470,615
.73
2,025,374
32,366,397
2,540,448
1,210,448
.60
2,025,374
24,874,884
8,294,814
4,104,879
1.66
2,474,750
22,723,228
4,156,453
1.68
2,474,750
46,409,572
(2,642,037)7
(1,342,037)8
1,626,023
58,432,399
7,300,228
3,400,228
2.15
1,581,011
6,888,000
137,000
8,783,000
135,000
Notes: including merged General Transistor on a pro-forma, pooling- Park. 7After $6-million write-down of inventory (Vol. 16:49 p24).
of-interest basis. -Record, including merged Hermes Electronics. «After $1. 3-million tax credit, including WAST Albany.
4After preferred dividends. 6From SEC report, including Disneyland
Magnavox sales & earnings rose to record levels in both
the final quarter & the full year 1960 (see financial table).
For the year, profits rose 40% on a 15.5% sales gain. In
the December quarter, sales climbed 28% & earnings
increased to $3 million from the $2.3 million of the year
before. “The sizable sales increase,” explained Pres. Frank
Freimann, “is largely attributable to the company’s mili-
tary & industrial products div., where sales for the last
quarter were approximately double those of last year.”
TV & stereo sales produced a “modest” gain over 1959.
Collins Radio anticipates a 20% profit decline in its
1961 fiscal year ending July 31. The company had pre-
viously forecast gains of up to 10%. Exec, vp R. S. Gates
attributed the downbeat estimate to increases in R&D
outlays, and the failure of an anticipated 20% increase in
non-military business to materialize.
Muntz TV, which experienced a 17% sales drop in the
first quarter of its 1961 fiscal (see financial table), expects
the total year (ending Aug. 31) to about equal the $860,451
(74(1 a share) profit on $9.8-million sales produced in fiscal
1960. Secy.-treas. Daniel J. Domin looks for a 2nd-half
recovery to wipe out the first-half lag. Pres. Wallace Keil
reports that Muntz hopes to introduce a 27-in. TV this year.
Common Stock Dividends Stk. of
Corporation Period Amt. Payable Record
Allied Radio Q $0.08 Feb. 28 Feb. 14
Howard W. Sams .... Q .15 Jan. 25 Jan. 10
Wurlitzer Q .20 Mar. 1 Feb. 10
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, January 12, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
18%
20%
Magna Theater .
3
3%
Aerovox
8%
9%
Magnetics Inc.
7%
8%
Allied Radio
22%
24%
Maxson tW.L.)
10%
11%
Astron Corp. _
1%
2%
Meredith Pub.
42%
45%
Baird Atomic _
23
24%
Metropolitan Bcstg.
20%
22%
CGS Labs
8%
9%
Milgo Electronics
20
21%
Cetron Electric
5%
6%
Narda Microwave
5%
6
Control Data Corp.
63%
66%
Nuclear of Chicago
37%
40%
Cook Elec. _
12%
13%
Official Films
2% :
-1/16
Craig Systems
14%
16
Pacific Automation
4%
5%
Dictaphone _
34
36%
Pacific Mercury
7
7%
Digitronics
22%
24%
Philips Lamp
149%
155%
Eastern Ind.
14%,
16%
Pyramid Electric
2%
3 '/a
Bitel-McCullough
17%
18%
Radiation Inc.
27
29%
Elco Corp. _
13%
15 Va
Howard W. Sams
40%
43%
Electro Instruments __
24%
27 %
Sanders Associates
38
41%
Electro Voice _
8%
8%
Silicon Transistor
4%
5%
Electronic Associates _
2814
30%
Soroban Engineering _
45
48%
Erie Resistor
10%
11%
Soundscriber _
15%
16%
Executone
20
22
Speer Carbon _ -
18%
20%
Farrington Mfg. . —
27
29%
Sprague Electric
54
57%
FXR _
36
39%
Sterling TV .
1%
2
General Devices _
11
12
Taft Bcstg.
12%
13%
G-L Electronics
10
11%
Taylor Instrument
37
40%
Granco Products -
3
3%
Technology Inst.
7%
8%
Gross Telecasting —
20%
22%
Telechrome
12%
13%
Hallicrafters _
34 >4
36%
Telecomputing _
7%
8%
1 16
%
Time Inc. _ _ _
83
87%
Hewlett-Packard —
27%
29%
Tracerlab
9%
10%
High Voltage Eng. —
168
180
United Artists
5%
6%
Infrared Industries —
15%
17
United Control
16 y«
18
Interstate Engineering
22%
24%
Universal Trans.
%
1%
Itek —
51%
56
Vitro
11%
12%
Jerrold _ - _ —
7%
87a
Vocaline
2% 3-3/16
Lab for Electronics —
46%
49%
Wells-Gardner
23
24%
Lei Inc.
5%
6
Wometco Ent.
13
14%
WEEKLY
JAN 83 190
Television Di&rest
JANUARY 23, 1961
© 1961 TRIANGLE PUBLICATION,
The authoritative service for executives in all branches of the television arts & industries
LICATIONS^INCf
VOL. 17: No. 4
SUMMARY-INDEX OF WEEK'S NEWS
WITH THIS ISSUE:
Index to 1960 Television Digest Newsletters & Special Re-
ports, key to year's TV news, superseding quarterly Indexes.
FCC
STATIONS BLAST PROPOSED TRANSFER RULES. They call the
3-year-minimum unfair, unnecessary, time-wasting, etc. (p. 1).
Auxiliary Services
FCC, NEAR FINAL GREEN LIGHT for pay-TV test, instructs staff to
draft decision. But no start in Hartford until next year (p. 2).
CATV AT RTES provides lively luncheon workshop session, with
divergent views presented on CATV's industry role (p. 4).
Stations
FM NEW STARTERS STILL OUTNUMBER AMs rising 80 in 6
months while AM increased 63. On-air totals Jan. 1: FM, 821, AM,
3,547 (p. 2).
U. S. & CANADIAN OUTLETS START: KIFI-TV (Ch. 8) Idaho Falls,
Ida. began Jan. 23 with NBC-TV and CFCF-TV (Ch. 12) Montreal,
Que. began Jan. 20 as an English-language independent (p. 6).
CANADA'S SET PENETRATION rose to 85% of homes last fall,
and total TV households to 3,793,400, reports BBM (p. 6).
Advertising
JWT PITCH TO FORD for the 1957-58 season — hitherto a close
secret — is unveiled to N.Y. RTES audience by the Thompson
agency — with Ford's permission (p. 2).
Programming
PRODUCT BOYCOTT AGAINST SPONSORS of "The Untouchables"
is threatened by N.Y. Congressman Alfred E. Santangelo unless
ABC calls off its "stereotyping" of Italians (p. 7).
Consumer Electronics
MARKETING "THE WORLD OVER" is Philco specialty under
Philco International Pres. Harvey Williams. Philosophy behind its
$100-million overseas appliance-TV busness (pp. 14 & 17).
6-FT. WALL TV proposed for each of 900 Chicago apartment units
by TelePrompTer. It would employ rear-screen projection & new
Dalto projectors (p. 16).
NARDA — 'SNOWBALL' & NIPPON: Coming's TV promotion is
endorsed at the dealers' Chicago convention. Keynoter, Admiral
Pres. Ross Siragusa, raps competition from "cheap-labor" coun-
tries (p. 16).
MORE EMPHASIS ON MONO shown in November retail phono
figures, as stereo dips to 60% of unit sales. Total phono sales
■for month are down 18% from year before (p. 18).
Film <S Tape
"RED" MOVE ON MOVIES & TV seen by House Un-American
Activities Committee Chmn. Walter (D-Pa.), who protests rehiring
of studios of once-blacklisted employes (p. 8).
Technology
PORTABLE TV PROJECTOR, to retail at $1,950, is demonstrated
by N.J. flight-simulator firm. TPT buys first 10 units (p. 12).
IRE CONVENTION to be highlighted by panel on new energy
sources. Session to hear paper on new video recorder (p. 13).
Other Departments
FOREIGN (p. 5). FCC (p. 10). ETV (p. 10). CONGRESS (p. 11).
NETWORKS (p. 11). PERSONALS (p. 12). FINANCE (p. 19).
STATIONS BLAST PROPOSED TRANSFER RULES: FCC's proposed rules to tighten
station sales (Vol. 16:50 pi), which would require hearings on sales of properties that are held less than 3
years (with certain exceptions), were roundly lambasted in several dozen comments filed last week.
Opponents marshalled long list of arguments, including:
(1) Congress never intended to make licensees hold stations any minimum period.
(2) FCC has plenty of power now to curb abuses.
(3) Prospective investors will be driven a way.
(4) Station employe morale would suffer during long periods of uncertainty pending decisions
after hearings.
(5) Hearings will swamp FCC — with 3-year periods passing while transfer applicants are waiting
for hearings & decisions — making whole process both moot & ludicrous.
(6) It's unfair to make 3-year periods applicable after grants of "major changes" of facilities —
penalizing veteran broadcasters just because they've improved their properties.
2
JANUARY 23, 1961
(7) No other industries using public facilities have such restrictions.
Westinghouse Bcstg. Co. was a partial dissenter. It approved the proposed changes except for 3-
year restriction on sales following grants of major facilities changes.
FCC NEAR FINAL PAY-TV TEST GREEN LIGHT: To no one's surprise, FCC has taken
the penultimate step toward approving the RKO-Zenith Hartford pay-TV test. Following usual practice in
such matters, it announced that it had instructed its staff to draft a decision giving the project its go-ahead.
It will take the staff a month or so to work up the necessary words for a final vote affirming last
week's preliminary vote. FCC said it planned to approve the test "under specified conditions" — and it's
understood that these will follow those recommended by the Broadcast Bureau (Vol. 16:49 p2). They're
designed to enable the Commission to keep close tabs on the experiment.
After final approval, it's assumed that exhibitor opponents will exhaust all further procedures at
FCC, then go to court. This should take 6 months or so. Then, RKO-Zenith has said, it will need 6 months to
get started. So, don't look for actual operations in Hartford for about a year.
Meanwhile, other pay-TV hopefuls may be encouraged to apply to test other systems in other cities
— and RKO-Zenith might ask FCC to change the ground rules to permit it to test in additional cities. It is
now limited to one.
FM NEW STARTERS STILL OUTNUMBER AMs: Trend in AM & FM station growth
continues as it has for the last year or two. Both AM & FM are in strong demand, but clogged AM pipelines at
FCC permit FM to outstrip the older service in terms of new starts. Our figures as of Jan. 1, as reflected in our
new Radio Directory, now in hands of printer, show that operating FMs total 821, up 80 in 6 months, while AMs
total 3,547, up 63 in same period.
Applications for new FMs stand at 105, for AMs at 794. Applications for improved AM facilities total
807. Herewith are AM & FM totals at close of each year since end of World War II:
Year
AM
Licenses & CPs
On Air
Year
FM
Licenses & CPs
On Air
1945
1056
913
1945
288
48
1946
1579
1027
1946
684
140
1947
1961
1586
1947
1010
374
1948
2131
1877
1948
976
687
1949
2246
2045
1949
791
728
1950
2351
2199
1950
706
672
1951
2410
2306
1951
654
640
1952
2516
2377
1952
648
612
1953
2644
2451
1953
602
550
1954
2782
2662
1954
583
549
1955
2941
2814
1955
557
536
1956
3140
3024
1956
559
528
1957
3289
3180
1957
588
537
1958
3423
3318
1958
686
571
1959
3527
3456
1959
839
677
1960
3667
3547
1960
1018
821
Advertising
JWT’S PITCH TO FORD: When an ad agency makes a
presentation of a multi-million, multi-program TV cam-
paign to a client, the “pitch” is usually a closely held
secret and remains so. But just such a presentation
became public industry knowledge last week in N.Y.
when J. Walter Thompson TV-radio program vp Rob-
ert E. (“Bucky”) Buchanan took the wraps off a JWT
presentation covering Ford Motor Co. broadcast activ-
ity for the 1957-58 season. “Ford,” Buchanan told a
Jan. 17 RTES luncheon meeting, “has given JWT per-
mission to share with you our actual presentation,”
since it was recent enough to have industry interest but
not recent enough to tip Ford’s hand to competitors.
“Broadcast media can be properly used only if you
know ahead of time exactly what you want to accomplish,
whom you want to reach, how often and — the heart of the
VOL. 17: No. 4
3
matter — what you want to do with your specific commer-
cial message,” Buchanan said. As presented originally
by JWT (80 pages of text, 43 visual exhibits), the gist of
the presentation was this:
In general, the TV-radio lineup had to (1) be “com-
patible with the Ford div. image,” (2) have evening time
periods “between 8 & 11 o’clock,” (3) be in a good network
slot in terms of competition & discount, (4) have a cover-
age factor of 95%, (5) provide “9 minutes (of commer-
cials) per week, reaching 85% of TV homes in a 4-week
period,” (6) attract a “40% per program” share of audi-
ence, (7) offer a cost efficiency “better than the average,”
(8) and be flexible enough in format to be improved.
Specifically, JWT recommended 4 shows — Tennessee
Ernie Ford, Zane Grey Theater, Suspicion and a series of
Desi-Lucy 60-min. specials.
1. Tennessee Ernie, JWT felt, was a good buy because
of his “strength in rural, older age groups,” a “favorable
cpm,” the flexible opportunities for personal salesmanship
by Ernie, his “popularity with dealers,” the obvious Ford
sponsor identification, and because “by pure coincidence
he would obviously never work for Plymouth or Chevrolet.”
2. Four Star’s Zane Grey Theater, as JWT saw it, had
“appeal to younger families,” provided a good contrast to
Ernie, had a “greater unduplicated audience” measured
against the first recommendation, offered the “personal
salesmanship of host Dick Powell,” and was liked by
dealers and the public.
3. Suspicion was, again, a strong contrast to the other
2 shows, had a later time period & an attractive price.
Further: “Drama, particularly suspense drama, has a high
appeal for upper-income brackets.”
4. A final contrast to the above 3 shows was offered,
JWT proposed, by the Desi-Lucy specials, and gave Ford
something with which “to combat the effect of 52 Chev-
rolet hours” each year via Dinah Shore. The specials also
offered various merchandising opportunities & the services
of the show’s stars as “personal salesmen.”
Car Radio Listening Complements TV Viewing
The TV efforts should be backstopped, JWT said to
Ford, with some choice radio buys: A capsule (5-min.)
series with Bing Crosby and Rosemary Clooney, a morn-
ing news show, an afternoon Arthur Godfrey Show, and
an evening newscast with Edward R. Murrow. The “2
media will complement each other,” said JWT, enabling
Ford to reach “the man in his car across the nation.”
Did the Ford recipe bake up into a successful TV-radio
cake? “Yes,” JWT’s Buchanan told the RTES group. “It
was highly successful. Estimates on our TV shares came
out so close I was surprised.”
Ford, as a TV client in action, is “no better and no
worse than any other,” Buchanan said. “We have told
Ford that mother-in-law surveys are strictly out.’ We
hold no brief for a client who suddenly becomes an artistic
genius, but within limits we will go along with changes.”
One notable change made in the JWT-recommended
shows in the 1957-58 season: Tennessee Ernie Ford had
developed as a folksy, cornpone type in daytime TV. How-
ever, when the show shifted to a nighttime spot for Ford,
the producer chose to have Ernie appear on the opening
show in white tie & tails, backed by a choral group in
formal black robes and low-key, arty lighting. It was
near-disaster. The sponsor complained loudly to the
agency, which agreed heartily, and had a series of produc-
tion conferences with the show’s producer. Result: Back
to corn went the show, up went ratings.
Beer & ale rules for Canadian TV & radio stations
would be liberalized under a proposal announced last week
by the Board of Broadcast Governors — but they still would
not permit the TV display of brew, bottle or carton. The
TV l-egulations would permit the naming of the brewery &
its products and visual display of the label. Radio rules
would allow mention of brewery & products. Current reg-
ulations permit mention of names of products only. BBG
has scheduled public hearings Feb. 22 for the new rules,
which would apply only in the 3 provinces where advertis-
ing of alcoholic beverages is permitted— Ontario, Quebec
& Newfoundland.
TV quaffed major portion of the brewing industry’s
1960 ad budget of $169,650,000, reports Jan. 20 Printers’
Ink. Runner-up media : outdoor, radio, newspapers, maga-
zines. Spot accounted for the lion’s share of the TV.
James M. Landis, President-elect Kennedy’s advisor
on regulatory agencies (Vol. 17:2 p2), will be the main-
session lead-off speaker at the 3rd annual mid-winter
Washington conference of the Advertising Federation of
America Feb. 1 in the Statler-Hilton Hotel. Other speakers
will include Rep. Boggs (D-La.), discussing “Censorship
by Taxation,” and Rep. Wilson (R-Cal.), giving his views
on the ad industry. A special luncheon guest will be Com-
merce Secy. -designate Luther H. Hodges. A reception for
members of Congress & officials of the Kennedy adminis-
tration will close the conference.
Agency entry into film production for the 1961-62 sea-
son is via a McCann-Erickson-Desilu Productions series-
to-be, Counter-Intelligence Corps (Vol. 17:3 plO). The
co-production venture is the “first between a major pro-
ducer & an agency” and includes a 2-part pilot (shooting of
which begins Feb. 1) and 12 additional 60-min. episodes.
The agreement covers foreign distribution rights to the
2-parter as a future theatrical film release.
Ad People: Edward L. Bond named exec, vp-gen. mgr.,
Young & Rubicam . . Alfred S. Moss, ex-Don Kemper &
Co., joins Kastor Hilton Chesley Clifford & Atherton as a
senior vp . . . Robert Keith Gray, secy, of President Eisen-
hower’s cabinet, elected a vp of Hill & Knowlton & dir. of
the Washington office . . . Carleton L. Spier, vp, dir. &
copy supervisor, retires after 43 years with BBDO & its
predecessor agency.
Jerome R. Feniger promoted from TV-radio program-
ming vp, Cunningham & Walsh, to TV vp for TV dept,
programming operations, account service & business affairs
. . . Dr. Carl H. Rush named vp-research dir., Ted Bates . . .
Greene Fenley III named a Dancer-Fitzgerald-Sample vp
. . . Ralph W. Nicholson, vp & mgr., Fuller & Smith & Ross,
appointed U.S. Asst. Postmaster General . . . Nat Kameny,
Kameny Associates, elected pres., League of Advertising
Agencies, succeeding Alfred Siesel, H. J. Siesel Co.
U.S. Station Rate Increases
Stations
KABC-TV Los Angeles
WTAE Pittsburgh
WTCN-TV Minneapolis
WLWC Columbus, O
KM J -TV Fresno
KDAL-TV Duluth
WSTV-TV Steubenville, O...
KPHO-TV Phoenix
KVIP-TV Redding, Cal.
Base Hour
Minute
Date
$3500 (no change)
$900 to $1000
Jan. 1
1800 (no change)
500 to 650
Jan. 1
1200 to $1600
340 (no change)
Jan. 1
1100 to
1150
250 (no change)
Jan. 1
700 (no change)
190 to 200
Dec. 1
550 to
660
125 to 150
Jan. 1
550 to
600
140 (no change)
Jan. 1
450 to
500
100 (no change)
i
250 to
275
55 to 70
Jan. 1
iNot reported.
4
JANUARY 23, 1961
Auxiliary Services
CATV SESSION AT RTES: The “co-existence problem”
between CATV operators & licensed-station broad-
casters is still a problem — and likely to remain so until
there’s a clear-cut set of industry or govt, (or both)
rules covering community antennas. That was the im-
pression, if not the immediate intent, of an RTES
workshop luncheon meeting in N.Y. Jan 18 which
bravely tackled the question of CATV’s relationship to
the broadcast industry.
On hand to state their viewpoints, and to answer floor
questions, was a guest panel including: William Dalton,
new pres, of National CATV Associates Inc.; Mrs. Dorothy
Mugford, promotion mgr. & CATV liaison for WNEP-TV
Scranton-Wilkes-Barre, Pa.; NAB TV vp Charles Tower;
and Milton J. Shapp, pres, of Jerrold Electronics Corp.
Moderator for the session was Sol Cornberg, pres, of Sol
Cornberg Associates and chmn. of the RTES workshop.
Reflecting opinions held by many broadcasters, Tower
stated that “CATV is a limited type of pay TV supported
by people who subscribe . . . and by the advertisers &
broadcasters of the TV industry who provide a no-cost
source of raw material. CATV systems perform a useful
service. They have to because the American public is
sensitive to a gyp operation.”
"Free TV Is Primary Service”
Problems between CATV operators & broadcasters,
Tower said, have come “from relatively few situations
where CATV people have refused to make relatively few
concessions to reconcile interests involved. Were they more
farsighted, we wouldn’t have the problems we have today
. . . CATV interests must recognize that free TV is the
primary service, not only because it serves the overwhelm-
ing majority of Americans, but also because it provides the
free product which makes CATV possible.”
It is “essential,” said Tower, to have legislation recog-
nizing “that CATV systems, if not a part of the nation-
wide allocations program, have at least a substantial im-
pact upon it.” FCC, Tower added, should be given author-
ity “to control, where necessary, the relationship between
free TV & existing CATV and also to control the possible
future development of CATV.”
In his first public appearance as a CATV spokesman,
Dalton had, prior to Tower, stuck closely to the every-
thing’s just-dandy point of view. “CATV,” he said, “is
not a competitor . . . not the broadcaster’s boogie man . . .
not the advertiser’s, or the ad agency’s, enigma ... not the
forerunner of pay TV. CATV is nothing more than a mas-
ter antenna service.”
Not a single one of the common criticisms of CATV —
ranging from claims that CATV blocks new TV stations
to its role as “a young monster” — are factual, Dalton
said. He noted that the TV industry itself is frequently
under attack from outside. Without mentioning Kennedy
aide James M. Landis by name, Dalton made a fairly
obvious reference to Landis’ recently-stated (Vol. 17:3 p3)
views, saying, “There are some who believe that govern-
ment should step in & produce TV shows, thereby improv-
ing facilities, providing more employment, introducing
more competition.”
A middle-of-the-road stance was taken by the panel’s
lady guest, Mrs Mugford. A CATV operation can become
“an integral part” of a station’s community service, she
indicated, and can even contribute to the station’s public-
affairs activities. “CATV must never . . . restrict the
growth of local stations. This is not only unfair to the
broadcaster, but to CATV subscribers,” she warned.
With this opinion spectrum from which to choose, it
was only natural that audience questions would reflect
even sharper divergence — and so they did. Samples: Q:
“Who makes the choice of what stations will be fed to a
CATV system if you have a multiple choice?” A: (from
Mrs. Mugford) “Where there’s a choice, it’s usually the
stations with the strongest signals, although generally a
system tries to cover all 3 networks.” Q: “CATV services
put the stress on network shows. Why don’t they carry
full schedules of local shows?” A: (from NCTA’s Dalton)
“I believe CATV operators are more conscious of their
responsibilities than ever before.” Q: “Boosters seem to
be the answer, not CATVs. Would you agree to non-dupli-
cation (of programming from different sources) to prevent
an economic bind for new local stations?” A: (from Jer-
rold’s Shapp) “Only 3 out of the 100 stations that have
gone on & off the air since 1952 have claimed that CATV
was a direct cause. CATV works on the law of economics.”
Q : “What about CATV’s originating pay-TV programming,
such as the Patterson-Johansson fight?” A: (from Chmn.
Cornberg) “Ladies & gentlemen, I believe our time today
is about up . . .”
Newhart Draws 30% for Telemeter: Bob Newhart’s live
pay-TV show in Toronto earlier this month (Vol. 17:2 p9)
attracted just under 30% of the 6,000 Telemeter homes in
the area for the original & repeat showings. So estimated
Telemeter in N.Y. last week on the basis of tapes from pay-
TV units processed so far (11%). By all evidence, there’s
no profit at all for Telemeter in the deal, which the Para-
mount subsidiary considers experimental. Program charge
for the Newhart show was $1.25, which would mean a gross
(before operational and collection charges) of about $2,000.
Newhart’s usual nightclub fee is about $10,000.
Toronto viewers, and nearly all U.S. TV homes, had a
chance, following Newhart’s pay-TV venture, to watch him
do his “submarine” monologue on the Ed Sullivan Show
for free. And on Jan. 20, N.Y. viewers could catch his
“Abe Lincoln” monologue in a guest shot on Playboy's
Penthouse. He was also planning other TV appearances,
it was reported.
We discussed the Newhart pay-TV show last week with
a spokesman for comedian Dick Shawn, who has a night-
club act (and a nightclub price) not unlike Newhart’s.
Shawn believes that night club comics should never perform
their bistro act — their real stock in trade — on TV, and has
turned down everything from standing offers from Perry
Como and Ed Sullivan to pay-TV nibbles. He isn’t averse
to TV — but only in a straight dramatic role.
Formerly-illegal vhf booster operators have been given
2 months’ grace by the FCC, which extended from Feb. 1
to April 1 the deadline by which they must file applications
for translators complying with new Commission rules. The
reason, FCC said, was “the present limited availability of
type-accepted vhf translator equipment.” It announced
that only one had FCC approval: Type No. HRV, made by
Electronics Missiles & Communications Inc. However,
before the week was out, 2 more had been accepted:
RX-17B by Mid-American Relay System, and T-l by Benco
TV Associates Ltd. No more applications are pending
although several manufacturers, including Adler, have
announced plans to make them.
VOL. 17: No. 4
5
No Pay TV Now for Soo: That proposed “Charge-A-
Vision” wired pay-TV system for Sault Ste. Marie, Ont.
(Vol. 16:41 p9) is definitely not in the cards — at least for
the time being. A merger of 2 firms planning to wire up
that Canadian city (one of them including the Charge- A-
Vision principals) will result in a deluxe CATV system
with programs from the 3 U.S. networks piped across inter-
national border, in addition to signals from local CJIC-TV.
The system, however, will have a total capacity of 9
channels — meaning 5 to spare — and the officials of the firm
announced that it “will be capable of carrying local orig-
inations & movies as & when required.” Added T. A. Cross,
Pres, of Rediffusion Inc., in answer to our specific question:
“The system is flexible so pay TV can be added later.”
The new firm will be controlled by Rediffusion Inc.,
Canadian affiliate of big British-operated Rediffusion Ltd.,
which runs a 16,000-subscriber CATV system in Montreal.
A large minority interest will be held by Superior Com-
munity TV Ltd., which also had been planning a Sault Ste.
Marie CATV system and includes principals of the pro-
posed Charge- A-Vision project.
Believed to be the first CATV system to pipe programs
across the Canadian-U.S. border by cable, Rediffusion-
Superior TV Ltd. (as the firm probably will be called) will
pick up network programs from “a common carrier system
already existing in Sault Ste. Marie, Mich.,” just across the
border — presumably the carrier which supplies signals to
the CATV in the Michigan city (Soo Cable TV Inc.).
Cross said installation of 150 miles of cables in Sault
Ste. Marie and the townships of Korah & Tarentorous will
begin by March 15, with service due to start June 1. He
estimated a potential of 5,000 subscribers. The firm’s office
will be at 169 East St., Sault Ste. Marie, Ont.
■
Jerrold has petitioned U.S. Supreme Court to reverse
last July’s District Court anti-trust ruling which bars it
from acquiring CATV systems without Court permission
before April 2, 1962 and forbids it from tying in exclusive
servicing or purchasing contracts with its sales of equip-
ment (Vol. 16:31 p8). Jerrold argued in its appeal that it
is a small company competing with giants and asked
whether it can legally be barred from buying CATV sys-
tems, since these systems “consume, rather than re-sell”
Jerrold’s products.
Jerrold sales of CATV equipment will climb to a record
of more than $3.3 million in the 1961 fiscal year ending
Feb. 28, reports community-sales div. mgr. Lee Zemnick.
Sales & installations are running at a rate 50% higher
than a year ago. He says Jerrold-built systems installed
this year have brought multi-channel TV to more than
250,000 viewers in 12 states.
Systems Management Inc., Daniels Bldg., 2930 E. 3rd
Ave., Denver, has been established by CATV broker Bill
Daniels to aid newcomers in the management of CATV sys-
tems. Pres, of the new organization is Carl Williams, who
is a partner with Daniels in the brokerage. The firm pro-
vides overall management, engineering, accounting, public
relations, promotion, etc.
Closed-circuit color-TV system will be installed in the
Air Force’s Pentagon hq by Foto-Video Electronics Inc.,
Cedar Grove, N.J., supplementing a system now in opera-
tion in the Joint Chiefs of Staff war board room. The Air
Force installation will include a studio & control room and
12 rooms outside the main area with color monitors.
Fayetteville, Ark. CATV system plus radio KHOG and
a Muzak franchise, in which Sen. Fulbright (D-Ark.) &
his family held an interest, have been sold to Southwest-
ern Trans-Video Corp., headed by C. A. Sammons of Dal-
las— price not disclosed, negotiated by Daniels & Asso-
ciates. The CATV system has 3,800 subscribers. Fred J.
Stevenson, who continues as mgr., at the same time pur-
chased the Rogers, Ark. system which has approximately
1,000 subscribers. Sammons now controls 14 systems serv-
ing 16 communities with a total of 40,000 connections, and
said to be the largest holdings in the industry.
Uhf translator grants: Ch. 72, Mason Tex., to Fort
Mason Translator System. Ch. 71, Fish Lake Valley, Nev.,
to Esmeralda County TV district. Ch. 80, The Dalles, Ore. &
Goldendale, Wash., to Mid-Columbia Community TV Corp.
Ch. 73, 75 & 83, Wellington & Dodson, Tex., to Greenbelt
TV Translator System Inc. Ch. 70 & 74, Grand Marais,
Minn., to Grand Marais Lions Club.
On-channel uhf boosters whose power is limited to one
watt could be operated by uhf translator licensees under
an amended rule proposed by FCC. The Commission in-
vited rule-making comments by Feb. 17 on the change,
which was requested by Blue Mt. TV Assn., North Powder,
Ore., to permit filling in small shadow areas.
Vhf repeater applications by Carbon County, Utah, for
authority to operate 3 stations serving Helper have been
dismissed by FCC on grounds that they weren’t constructed
before its July 7, 1960 legalizing deadline. Carbon County
was advised to file applications for translator CPs.
Yuma station-CATV conflict was washed out by FCC
last week when it dismissed KIVA’s protest, at the station’s
request, against microwave grants to Antennavision Service
Co., which has bought the station.
Add pay-TV protests: Citizens’ petitions against sub-
scription TV continue to flow into the House (Vol. 17:2 p9).
Among the latest is one from Norwich, Conn., introduced
by Rep. Seely-Brown (R-Conn.).
RCA translator equipment (TRA-1A series) has been
announced as available for delivery within 60 days of orders.
Single conversion (cross band) translators are priced at
$1,995, dual conversion (low or high band) units at $2,450.
Translator starts: K75AU & K78AU Maupin, Ore.
began Dec. 18 repeating KGW-TV & KPTV Portland.
Vhf translator grant: Ch. 6, Tex., to KFDA-TV (Ch.
10) Amarillo.
Foreign
Uhf comes to Japan: The first uhf outlet programming
in Japan — and the first U.S. Armed Forces station in that
country — is Ch. 73, now telecasting to troops at Misawa
Air Base on Northern Honshu. Japan, however, will get its
own uhf stations soon. The Postal Ministry reportedly has
decided to set up 100 booster or translator stations this year
to eliminate blackout areas. Uhf outlets will serve areas
surrounding large cities, while boosters along the Inland
Sea & Northern Kyushu will be vhf.
New drama chair has been established at England’s
University of Manchester by commercial programmer
Granada TV, to provide specialized instruction in TV,
theater, and films.
Licensed TV sets in Sweden now number more than one
million, compared with only 15,000 at the start of tele-
casting in 1957. There were 600,000 a year ago.
6
JANUARY 23, 1961
Stations
NEW & UPCOMING STATIONS: KIFI-TV (Ch. 8) Idaho
Falls, Ida. received program test authorization Jan. 18
for start Jan. 23 as the area NBC-TV affiliate. It takes
over from KTLE (Ch. 6) Pocatello, whose mgr. Gloria
Dillard says the station will quit unless it gets a net-
work affiliation. The new starter raises the U.S. op-
erating total to 580 (91 uhf) outlets. In Canada CFCF-
TV (Ch. 12) Montreal, Que. started programming
Jan. 20 as an independent English-language outlet,
raising the Canadian on-air total to 80 TV stations.
KIFI-TV has a 28-kw GE transmitter & a 100-ft. tower
from Tower Construction Co. on Little Butte Mt. where
CBS-ABC affiliate KID-TV (Ch. 3) Idaho Falls also has
its transmitter. It has news & advertising offices in both
Idaho Falls & Pocatello. Control of KIFI-TV & KIFI
is held by the J. Robb Brady Trust. James M. Brady is pres.,
gen. mgr. and sales mgr.; Arthur S. Wiener, ex-KOLD-
TV Tucson, operations mgr.; Blair G. Nelson, from radio
KIFI, chief engineer. Base hour is $250. Rep is Meeker.
CFCF-TV is using an 18-kw Marconi transmitter & a
temporary tow-er with a 3-bay Alford slotted ring antenna
to put out 80-kw visual ERP. It will go to a full 325-kw
picture next summer after a second 18-kw Marconi trans-
mitter is delivered in May and the 330-ft. tower it will
share with CBC’s two Montreal outlets is completed.
Owner is Canadian Marconi which has operated Montreal
radio CFCF for 40 years. S. M. Finlayson is pres, of both
Max-coni & CFCF-TV ; R. E. Misenei-, from CFCF, is gen.
mgr.; Vin Dittmer, CFCF, business mgr.; R. J. Johnston,
ex-CKLW-TV Windsor-Detroit sales mgr.; S. B. Haywai’d,
ex-CKPT Peterborough, program mgr.; James Boyd, ex-
CKSO-TV Sudbury, operations mgr.; P. A. Tweedie,
CFCF, promotion mgr.; J. C. Douglas, CFCF, chief engi-
neer. Base hour is $1000. Reps are Weed and All-Canada.
* * *
In our continuing survey of upcoming stations, here
are the latest reports received from principals:
WBNB (Ch. 10) Charlotte Amalie, V.I., with delivery
of its 200-ft. Utility tower delayed until Dec. 31, has
changed target for programming with CBS-TV & NBC-TV
to Feb. 15. The information comes from Robert Moss, pres.
& gen. mgr. A Gates 500-watt transmitter is being
installed in the studio-transmitter building on Mountain
Top Estate, St. Thomas. Base hour will be $60. Rep will be
Caribbean Networks.
WIPM-TV (Ch. 3) Mayaguez, P.R. has again changed
tai-get — now Feb. 15 — for operation as a non-commercial
outlet of the P.R. Dept, of Education, reports R. Delgado
Marquez, gen. mgr. of the Dept.’s other station, WIPR-TV
(Ch. 6, educational) San Juan. A 6-kw RCA ti-ansmitter is
ready, but antenna won’t be installed on the 202-ft. Ideco
tower until the end of January.
CJOH-TV (Ch. 13) Ottawa, Ont. has advanced its
programming target to March 1, reports W. O. Morrison
for Pres. E. L. Bushnell. The transmitter house was
scheduled for completion by Jan. 15 and an 18-kw Marconi
transmitter is scheduled to arrive this month. Construction
of a 600-ft. Microtower is scheduled for completion by Feb.
15, as is the work on the temporary studio building. Base
hour will be $475. Reps will be Young and Stovin-Byles.
■
WUSN-TV Charleston, S.C., an NBC-TV affiliate for 6
years, has signed as an ABC-TV primary outlet.
Canadian Set Census: Canada’s TV set penetration rose
last fall to 3,793,400, or 85% of the country’s 4,459,100
households, according to the latest sampling survey of the
Bureau of Broadcast Measurement. This is an increase of
about 300,000 TV homes in the year since BBM’s fall 1959
survey (Vol. 16:4 pl3), when penetration was 81%.
The full survey results, by counties & census districts,
will be included in the forthcoming Spring-Summer Tele-
vision Factbook. Here are BBM’s estimates of TV
households in Canada (excluding Yukon & Northwest ter-
ritories) as of Nov. 1960:
Province
Population
Households
%TV
TV
Households
Newfoundland
463,000
89,100
58
51,300
Prince Edward Island ....
104,000
24,000
71
17,000
Nova Scotia
170,100
86
146,700
New Brunswick
605,000
132,000
81
107,000
Quebec
6.166,500
1,143,900
92
1,054,400
Ontario
1,593,100
90
1,432,700
Manitoba
232,000
78
180,200
Saskatchewan
914,000
249.900
72
179,100
Alberta
350,000
75
262,000
British Columbia
1,628,000
476,000
76
362,900
TOTAL
17,993,900
4,459,100
85
3,793,400
“Do-not-patronize” circulars constitute illegal sec-
ondary boycotts when they are aimed at broadcast sponsors
who themselves aren’t involved in labor disputes, according
to NAB broadcast personnel & economics mgr. James H.
Hulbert. He obtained NLRB permission to file a formal
brief arguing NAB’s position in a case involving IBEW
Local 662 & radio WOGA Chattanooga. Hulbert said it’s
NAB’s conviction that the 1959 Landrum-Griffin Act
specifically banned all secondary boycotts against “service”
organizations such as broadcasting. IBEW distribution of
lists of WOGA sponsors, asking listeners not to do business
with them, could give the union a “stranglehold” on the
station, Hulbert maintained. He said the IBEW-WOGA
case has raised “a vital issue” not only for the Chattanooga
station but for all TV & radio stations.
NAFI Corp.’s broadcast division is negotiating for an
additional TV station, we’re informed by Alvin Flanagan,
pres, of the div. Flanagan, who declined to identify the
station at this time, spiked as completely “untrue” a pub-
lished report that NAFI is “disenchanted” with its broad-
cast operations and is considering liquidation of those
interests. “Those who have approached us for purchase [of
our properties] have been so informed,” he said. NAFI
stations are KCOP Los Angeles; KPTV Portland, Ore.,
KTVT Fort Worth and radio KXYZ Houston.
Report that Hearst Corp. is negotiating for KFSD-TV
San Diego was denied last week by that station’s vp-gen.
sales mgr. Jay Grill. He told us the station had been
taken off the market, and there are no negotiations for it
now. He added that the news that Newsweek, which owns
45.2% of the stock, wanted to get out of TV started a
“parade of potential buyers.” United Artists TV was the
last to negotiate but decided not to buy. “All these brokers
made things very upsetting, so we took it off the market,”
explained Grill.
Record spending for promotion by TV-radio stations in
1961 was forecast last week by Bcstrs. Promotion Assn.
Pi-es. John F. Hurlbut. His survey of BPA membership
found that 63% of the more than 350 stations have in-
creased their promotion budgets — by an average 18.3%.
Radio’s avei-age increase was 1.3 percentage points higher
than TV’s. Audience promotion & image building were
listed as the prime reasons for the increased spending,
getting mentions on 62% in the survey. Runners-up: more
sales promotion (18%) and trade-paper advertising (15%).
VOL 17: No. 4
7
Programming
More Headaches for ‘Untouchables’: On the heels of the
hassle stirred up by U.S. Bureau of Prisons Dir. James V.
Bennett (Vol. 17:3 pl4), a new problem faced ABC-TV
and The Untouchables last week: An organized boycott by
Italian-American viewers of products made by the show’s
sponsors (Liggett & Myer Tobacco, Beech-Nut Life Savers
Inc., Armour & Co., American Home Products).
Announcement of the boycott plan (always a potent
weapon in TV pressure plays) came last week from N.Y.
Congressman Alfred E. Santangelo, who’s also state pres,
in N.Y. of the Federation of the Italian-American Demo-
cratic Organizations. Santangelo (whose nephew, Michael
R. Santangelo, is the steam-heated publicity dir. of West-
inghouse Bcstg. Co.) also announced another anti-Untouch-
ables move. On March 9 — “Amerigo Vespucci Day” — the
ABC hq at 7 West 66th St., N.Y. will be picketed by
FIADO to protest “dramatizations which continually depict
Italians as gangsters, racketeers & violators of the law.”
The picketing & the boycott would be called off, Con-
gressman Santangelo stated, “only if Mr. Goldenson meets
personally with a committee of U.S. Congressmen serving
on the board of governors of the Federation” to halt what
the Federation believes is “stereotyping.” The committee
consists of representatives Joseph P. Addabbo (Queens,
N.Y.), Victor L. Anfuso (Brooklyn) and Santangelo.
In Washington, Rep. Santangelo told us that all House
members of Italian descent are with him all the way, but
that he hasn’t approached Senators about it. “We haven’t
gone to the FCC yet,” he said, “because we want to see
what Goldenson does first.” He said that our roundup of
next-season pilots (Vol. 17:3 p3) had been called to his
attention and that he’s “very disturbed” by the apparent
increase in “crime shows like The Untouchables."
* * *
TV violence “is hurting” the nation’s young viewers,
writes columnist-TV host Ed Sullivan in February Good
Housekeeping. “I wouldn’t allow any youngster under 14
to watch any TV Western at any time. Youngsters, imagin-
ative and impressionable, don’t find it so easy to distinguish
between real life and make-believe. An 8-year-old may see
a lynching and have nightmares for a week. I get a bang
out of roaring back to the terrible twenties, but I hate to
think of any youngster sopping up the weekly doses of
whippings, chokings and wholesale slaughter that The
Untouchables dishes out,” Sullivan writes. But he is
“dead set against censorship, either by govt, or by organ-
ized pressure groups,” wants “more control by parents.”
* * *
Filmed misrepresentations of “our nation or its people”
which might damage U.S. prestige abroad are deplored in
a House resolution (H. J. Res. 115) introduced by Rep.
Smith (R-Cal.). It calls on the movie industry “to take
appropriate action to make certain” that false pictures of
American life aren’t distributed.
CBS-TV’s “Harvest of Shame,” documentary oh mi-
grant farm workers narrated by Edward R. Murrow, has
come under attack in Congress. Rep. Weis (R-N.Y.) said
she didn’t see the show herself but that she’d been told it
“did not represent a balanced picture of the true situation.”
She used the Congressional Record to reprint a statement
by Wayne County (N.Y.) Farm Bureau Pres. Donald
Holdridge, who complained that the program “depicted the
worst possible conditions.”
Index of U.S. Home TV Usage
There’s been a steady gain in TV viewing, both day &
night, during the 1960-61 season as compared with the
previous season. October 1960 audience was larger than
that of the previous October (see chart below, prepared
for us by A. C. Nielsen Co.). The same is true of November
viewing, thanks in part to heavy TV viewing sparked by
the Presidential election early in the month.
Average Audience Per Average Minute Daily Avg. Hrs.
per home per day
Day (10 a.m.-5 p.m.) Night (7-11 p.m.)
%
Number
%
Numebr
Oct.
1959
.... 19.2
(8,544,000)
57.8
(25,721,000)
5 hrs. 3
mins.
Oct.
1960
.... 21.0
(9,492,000)
56.3
(25,447,600)
5 hrs. 13
mins.
Nov.
1959 ....
.... 19.4
(8,633,000)
59.8
(26,611,000)
5 hrs. 25 mins.
Nov.
I960 ....
.... 21.7
(9,808,400)
60.5
(27,346,000)
5 hrs. 47
mins.
Streamlined for TV, Inauguration was carried by all 3
networks Jan. 20, from 11 a.m. to about 4 p.m. The parade
itself, which traditionally runs well over 4 hours, was “cut”
to less than 3 to permit extensive TV coverage. No Inaug-
uration sponsorship was in effect on any of the networks
Jan. 20. However, there was a lot of “marginal” sponsor
activity on CBS & NBC when Sen. John F. Kennedy took
the Presidential oath. On CBS-TV, the motorcade to the
Inauguration and the parade away from it were sponsored
by Savings & Loan Foundation. Later that night on CBS-
TV, Firestone sponsored Eyewitness to History show
(10:30-11 p.m.), containing a taped re-play of the Inaug-
uration and a live cut-away to the Inaugural Ball. Still
later, Hanes Hosiery Mills sponsored an 11:15 p.m. to
midnight pickup from the ball with Walter Cronkite &
Nancy Hanschman as commentators. On NBC-TV, the Jan.
20 Dave Garroway-Today show (participation sponsors)
originated in Washington and was devoted in its entirety
to the Inauguration ceremonies. Purex sponsored NBC’s
coverage of the motorcade & parade, and an Inaugural Ball
remote hosted by Arthur Van Horn & Phyllis Batelle.
Fire at the Inaugural was stymied by WSB-TV At-
lanta exec. dir. J. Leonard Reinsch. Spotting smoke curl-
ing up from beneath the lectern during the invocation by
Richard Cardinal Cushing, Reinsch went into action, draw-
ing this on-camera comment from CBS-TV’s Walter Cron-
kite: “Len Reinsch has dumped a cup of coffee down there,
and I think the trouble is all over.” The trouble: a faulty
electric heater.
CBS will stretch Gunsmoke to 60-min. this fall, sched-
uling it for 10-11 p.m. Sat. The expansion will “give the
series added scope in terms of greater character & plot
development,” says CBS-TV program vp Oscar Katz. (Al-
though a failure when tried with The Lineup in the 1959-
60 season, the trick of taking an air-tested 30-min. format
and elongating it to an hour has worked nicely this season
for Screen Gems’ Naked City series on ABC-TV.) Also in
line to double to 60-min. is CBS’s 1959-60 Tightrope series.
The Clarence Greene-Russell Rouse production team has a
version for the 1961-62 season. The backlog of 30-min.
Gunsmoke episodes, meanwhile* has become part of another
CBS plan. Instead of launching it on the syndication
market as a rerun package, CBS intends to sell backlogged
episodes as station reruns — but using network lines to
carry them. Under a title yet to be selected, the 30-min.
reruns will be fed to affiliates, starting this fall, at Tue.
7 :30-8 p.m. in station-option time. Stations will pay syndi-
cation-type program fees to the network for the series, and
will then sell spot announcements in the show.
8
JANUARY 23, 1961
Film & Tape
‘Red’ Move on Movies & TV: The motion picture industry
& related TV film producers are making “a complete
mockery” of the so-called “Waldorf Declaration of 1947”
against employment of Communists & suspected Com-
munists, according to House Un-American Activities Com-
mittee Chmn. Walter (D-Pa.).
Re-employment of once-blacklisted writers, producers
and others is a “dismal & discouraging aspect of current
developments in the film & TV industries,” Walter told the
House. “Now the Communists are openly moving back”
into Hollywood jobs from which 300-400 “since-identified
Communist Party members” were once ousted, said Walter.
Citing FBI dir. J. Edgar Hoover as the authority for
his indictment, Walter also said: (1) “Adultery, abnormal-
ity and adulation of criminals are the theme of a substan-
tial number of today’s film offerings.” (2) “There are
some unscrupulous leaders in the film & TV industries who
value money above morals and whose lust for bigger &
bigger profits leads them to turn out so-called entei'tain-
ment of this type.”
But Walter also found at least one “recent incident in
the entertainment industry that is encouraging, heart-
warming and inspiring.” He had praise for the perform-
ance of Barbara Stanwyck in “Dragon by the Tail,” sched-
uled for The Barbara Stanwyck Show on NBC-TV Jan. 30.
At one point in this “drama which highlights the threat
Communism poses to the United States,” Miss Stanwyck
“was so carried away she forgot her lines,” Walter said,
and “there were tears in her eyes when it ended.” He re-
ported she had ad-libbed a line to a Chinese Communist
agent in the show: “Now you & your pals in Peiping, you
keep your cottonpicking Red hands off my country.”
Urging his colleagues to watch the NBC-TV show,
Walter said that “this, too, is Hollywood — the Hollywood
of the real America.”
* * *
KTTV Los Angeles showed the Stanwyck scene on a
news show. Our attempts to determine whether Miss Stan-
wyck had actually ad libbed, drew no pertinent answers
from her network, her press agent, her agent or her home.
CBS-TV program vp Oscar Katz, in Hollywood last
week for discussions on programming for next season, had
an explanation for why the mid-season casualty list in TV
film hasn’t been as large as was expected. Said he: “There
are a number of shows with moderate ratings which are
sufficient to warrant a 26-week renewal for the remainder
of the season, but not good enough for next season.” TV
has gotten more competitive than ever, he pointed out,
acknowledging that Thursday has been CBS-TV’s weak
night this season. Of the 7 new shows in the last Nielsen
top 40, 5 are CBS-TV, Katz said — Candid Camera, The
Andy Griffith Show, Route 66, Pete & Gladys and Check-
mate. He couldn’t see, on the basis of what’s happened
this season, any forseeable trends for next.
BBDO clients have canceled 2 film series & renewed
one for next season. Du Pont Textile Fibers division, cut-
ting back on its budget, axed The Du Pont Show with June
Ally son, produced by Four Star Television, and Westclox
has axed The Tab Hunter Show, produced by Shunto Pro-
ductions. At the same time, Rexall Drug, an alternate
sponsor of National Velvet, produced by MGM-TV, has
renewed that series for next season. General Mills, the
other alternate, hasn’t reached a decision.
Intercontinental’s 3 Packages: Walter Reade, Jr. an-
nounced last week the formation of Intercontinental Tele-
vision Inc., a TV production-packaging-distributing com-
pany owned by Continental Distributing Inc. and affiliated
with the Walter Reade Group. Continental Distributing
Pres. Irving Wormser (also pres, of the new company)
said his firm hoped to attract “a tremendous home audience
through selective programming,” starting with 3 TV
packages: International Playhouse, Continental Feature
Films and Golden Time.
International Playhouse is a 13-film series of 90-min.
features produced by John Woolf for British commercial
TV. It is aimed at the “lost” TV audience — “those people
who have refused to recognize TV because of what they
consider to be excessive commercialism,” according to
Wormser. Laurence Harvey, Hildegarde Neff and Louis
Jourdan are among personalities featured in the films.
Continental Feature Films is a package of features
from Continental Distributing’s post-1954 library, includ-
ing a pre-war film classic, “Grand Illusion.”
Golden Time is a 39-episode, 30-min. animated show
adapted from the Simon & Schuster children’s series of
Golden Books and records in a co-production deal with
Fremantle International. The original S&S writers, artists
and musicians will contribute to the series, which will be
sold internationally by Fremantle. All 3 packages will be
offered first to networks and, barring acceptance, will be
syndicated by Intercontinental.
Wolper-Sterling Productions has sold its tentatively-
titled film special, “The Legend of Valentino,” to Peter Pan
Foundations which plans to place it in 27 major markets
for early-May airing. The 60-min. biography of the silent-
screen star is constructed around old clips & private
film collections. It will include many Valentino shots
“never seen before,” according to Sterling TV Pres. Saul
J. Turell. Sterling announced 2 other major contracts re-
cently: An additional cycle of Silents Please for ABC-TV,
and a distribute » deal on Theodore Granik’s current
events series, Youth Wants to Know. Sterling expects to
gross over $2 million on the 3 deals in the next 3 years.
IATSE negotiations with Alliance of Television Film
Producers and Assn, of Motion Picture Producers are
progressing “satisfactorily,” insiders report (Vol. 17:3 p8).
IATSE’s contract with the TV-film & movie studios expires
Jan. 31. IATSE International Pres. Richard M. Walsh is
participating for the unions; Richard Jencks, Alliance
pres, represents his group, and AMP vp Charles Boren is
negotiator for the majors.
Official Films has acquired exclusive world TV rights
to Paramount Pictures’ newsreel library. The 7% year
agreement is a “first,” according to Official Films Pres.
Seymour Reed who plans to use the film — 10 million feet
covering events from 1928 to 1958 — for 30- & 60-min. docu-
mentaries & TV specials.
Screen Actors Guild members have voted by 99.3% to
approve the TV-commei’cials contract recently negotiated
with the networks, advertising agencies and producers
(Vol. 16:51 p3). The contract had been negotiated jointly
by SAG and AFTRA.
“Tarzan” tackled the N.Y. rating race — and won Jan. 9
when WCBS-TV N.Y. aired the first of its Banner Films 26-
feature “Tarzan” library. The picture drew an 18.9 Arbi-
tron in the early shbw, highest in the showcase’s history.
VOL. 17: No. 4
9
NEW YORK ROUNDUP
Music on the air has done much to stimulate the pub-
lic’s interest in everything from concert-going to record-
collecting, points out Broadcast Music Inc. (the broadcast-
industry-created firm which licenses the music of many
U.S. composers & publishers) in a brochure recently pub-
lished to celebrate BMI’s 20th anniversary. There were,
said BMI, 250 symphony orchestras, large & small, in the
U.S. in 1939 and 15 million people played musical instru-
ments. In 1960, the orchestra figure had jumped to 1,200
and 31 million Americans were making their own music.
Last year, 1,262 of the country’s AM & FM stations pro-
grammed an average total of 13,300 total hours of concert
music each week, or 10.5 hours per station per week.
Screen Gems’ Fred Flintstone, cartoon star on the
Hanna-Barbera animated show on ABC-TV, begins a per-
sonal appearance tour next month. A life-size animated
statue of Fred, electronically rigged to speak in the voice
(actor Alan Reed’s) of the TV character, has been made
available to the ABC-TV affiliates. Over 35 stations have
signed for the promotion stunt. “Live” appearances by
Huckleberry Hound and other Hanna-Barbera characters
are also being promoted by SG (Vol. 17:2 pl2).
Ziv-UA 1960 sales were up 26% over 1959, a substan-
tial rise considering the generally poor syndication season.
Sponsor deals — both national & regional — led station buys,
and sales were made to all 3 networks, the film company
announced. Ziv-UA programs were seen in 92% of the
321 U.S. markets and on 89.1% of the 531 commercial sta-
tions. In nearly 40 top markets including N.Y. & Chicago,
Ziv-UA had shows on every station.
Screen Gems’ Yogi Bear has a busy season ahead. A
new 30-min. TV series based on the Hanna-Barbera char-
acter debuts on 130 stations at the end of this month. On
Feb. 5 Yogi Bear goes into 80 McNaught Syndicate Sunday
newspapers. Some of the papers which will carry the TV-
born color comic strip are the N.Y. Herald-Tribune, Chi-
cago Tribune, Washington Star and the Los Angeles Times.
Add syndication sales: UAA’s Popeye cartoon series,
has been bought by WIIC Pittsburgh for the 5th con-
secutive year ... 7 Arts has sold its 40-feature post-1950
Warner Bros, package to 3 more stations, upping total
markets to 34. New sales: WTOP-TV Washington, D.C.,
WJXT Jacksonville, KARK-TV Little Rock.
Movietone News-UPI’s first production venture into
the N.Y. TV documentary field is “De Gaulle and the 6-
Year War.” The filmed program spans the rise & fall of 4
French republics and includes films of the recent referen-
dum on Algerian self-determination. It will be telecast on
WPIX N.Y. Jan. 24 (10-10:30 p.m.).
BBC-TV visitors Frank Muir & Denis Norden are here
to “study American TV.” The British comedy-writing-
performing team, known for their 12-year-run BBC Radio
series Take It from Here, will be in the U.S. until the end
of the month to confer with U.S. writers & producers.
People: Norman Katz has resigned as UAA dir. of
foreign operations to become Television Industries foreign
operations vp . . . Abert S. Goustin, formerly Ziv-UA
Uastern div: sales mgr., has been named gen. mgr. of the
company’s new special plans div.
HOLLYWOOD ROUNDUP
WNTA-TV N.Y. will show a film presentation to ad
agencies & potential clients this week in Los Angeles (Jan.
23) & San Francisco (Jan. 24). Attending the West Coast
meetings will be the station’s Henry S. White, vp-gen.-mgr.;
spot sales vp Donald J. Quinn; Mike Wallace, narrator of
the film, and David Susskind. Next month the film will be
shown to agencies in N.Y. & other cities.
Desilu Productions’ Harrigan & Son, which stars Pat
O’Brien and is on ABC-TV, has been renewed by Reynolds
Metals for 24 more segments this season. . . . Desilu’s
Guestward Ho! (Joanne Dru, J. Carrol Naish, Mark Miller
and Flip Mark) has also been renewed for the rest of the
season — by Ralston-Purina & Seven-Up.
Four Star Television’s pilot, The Freshman, starring
Gertrude Berg & Sir Cedric Hardwicke, has been sold to
General Foods for next season — 39 first-run segments; no
network yet selected. It’s the second Four Star sale for next
season. First: NBC-TV’s 60-min. Dick Powell-hosted an-
thology series.
CMW Productions producer Charles Marquis Warren
has finished this season’s production of Rawhide for CBS-
TV, and is filming 26 segments of The Gunslinger, 60-min.
series starting on CBS-TV in February. Tony Young and
Midge Ware star in the new show. Warren will resume
production on Rawhide for next season April 30.
Gomalco Productions’ comedy-anthology series (Vol.
17:3 pll) is based on Ogden Nash works, will be hosted
by a comedian. Gomalco, owned by George Gobel & David
O’Malley, is also planning a musical version of Rip Van
Winkle, a 90-min. film special starring Gobel.
MGM-TV has shelved plans for co-production of 2
pilots, Cafe Bravo and Two for the Money, with Arena
Productions (owned by Norman Felton). MGM-TV has
also dropped Zero One, which it had planned as a co-
production with BBC-TV.
Television Film Assn, has re-elected John P. Ballinger
of Screen Gems as pres.; Jack M. Goetz of Consolidated
Film Industries, vp, and Nicholas C. Muskey of Bekins
Film Service Center, secy.-treas.
Hugh O’Brian Productions, owned by the cowboy star,
is packaging a situation comedy and an anthology series,
Fright, in association with ABC-TV.
Bill Burrud Productions and the Jerry Ross organiza-
tion are packaging & producing U.S.A., a half-hour series
to be filmed in color.
Curtleigh Productions, independent company owned by
Tony Curtis, will produce TV film series as well as movies.
Format Films will pilot an animated TV film series,
Kecmar, the Invisible Boy.
People: Harold Goldman, former NTA vp and more
recently with Famous Artists agency, has left Famous to
develop TV & movie properties for his Television Enter-
prises Corp. . . . John Erman is named casting dii'ector at
20th Century-Fox TV . . . Walter Pidgeon has been ap-
pointed to Screen Actors Guild board . . . Earl Booth is
named story editor on MGM-TV’s The Asphalt Jungle . . .
Warner Bros, has signed John Monks Jr. to write The
Force, a 90-min. movie which will serve as the pilot for a
series about the Royal Canadian Mounted Police.
10
JANUARY 23, 1961
The FCC
Agencies Get Modest Budget Hikes: FCC’s 1962 fiscal
budget, as proposed by the Eisenhower Administration, but
subject to revision by the Kennedy Administration, pro-
vides for an over-all appropriations increase to $12,525,000
from $11,789,000 in funds obligated for fiscal 1961. No
sharp step-ups in any FCC programs were outlined in the
figuring by the out-going Administration for the year
ending June 30, 1962.
Among the items: $2,935,000 vs. $2,616,000 for broad-
cast activities; $1 million (same as in the current year) for
the special N.Y. uhf project; $10,439,000 vs. $9,936,000 for
salaries of an average of 1,366 employes instead of the
present 1,297. In submitting the budget to Congress,
President Eisenhower also recommended legislation to
“strengthen the position” of the FCC chmn. by assigning
executive & administrative duties specifically to him.
Relatively modest increases for FTC also were pro-
posed in the Eisenhower budget. It would get a total
appropriation of $9,640,000 vs. $8,010,000 for the current
fiscal year and its payroll would be raised from an average
of 850 employes to 1,020. “In 1962, field investigation &
trial of deceptive practice cases will be expedited,” the bud-
get said.
Recommended for USIA was a 1962 budget of $110,-
600,000 vs. $103,485,000. Its budget included $18,814,000
(up from $18,052,000) for radio (Voice of America)
service, $1,871,000 (up from $1,370,000) for TV service.
Prospective new FCC Chmn. Newton N. Minow spent
a busy 2 days in Washington Jan. 18-19 before the Inaug-
ural. The first day, he lunched with Senate Commerce
Committee Chmn. Magnuson (D-Wash.), and conferred
with Sen. Pastore (D-R.I.), Commerce Communications
Subcommittee chmn. He spent the entire next day at FCC,
discussing activities with bureau chiefs & Chmn. Ford,
lunching with the other Commissioners (Hyde & King
absent). Commission sources say they’re very favorably
impressed with Minow, note that he & Ford “seem to hit it
off very well.” Said one observer: “He’s modest, unassum-
ing, makes no bones of the fact that the field is new to him.
His questions were intelligent & he listened well. He’s
certainly personable — has a sense of humor.” Magnuson
has set no date for his confirmation hearing but it’s
expected in early February, and he’ll probably report for
full-time duty in Washington about March 1.
Spectrum allocation study by a 5-man federal com-
mission has again been proposed by Sen. Hartke (D-Ind.).
In a resolution (S. J. Res. 32) he revived his plan — first
advanced last year (Vol. 16:27 p6) — for a “study & report
on the organization of the FCC and the manner in which
the radio spectrum is allocated in the agencies & instru-
mentalities of the federal govt.” Commission members
would be appointed by the White House, Senate, House and
FCC. Asking for action on his resolution, Hartke said:
“There is no over-all telecommunications policy. This is
deplorable.” In the House, Rep. Harris (D-Ark.) has
reintroduced a bill (HR-1162) to establish a Presidentially-
appointed 3-member Frequency Allocation Board with
authority to set policy for FCC and make allocations on its
own initiative (Vol. 17:2 p3).
New TV CPs granted by FCC: Alpine, Tex. Ch. 12, to
Big Bend Bcstrs. (Electron Corp., P.O. Box 5570, Dallas).
Flagstaff, Ariz. Ch. 9, to Coconino Telecasters Inc., 15
Broad St., N.Y.
Ex-FCC Chmn. John C. Doerfer, now practicing law in
Washington, has been designated secy.-treas. & dir. of
Nemir Industries Inc., Bethesda, Md. plastics-processing
company in which the Storer Bcstg. Co. has interests. An
exhibit (No. 13-m) attached to a Storer stock-offering
statement filed with SEC (Vol. 17:1 p20) disclosed that
Nemir agreed to make Doerfer an officer as one condition of
a contract, dated Sept. 20, 1960, under which Storer loaned
Nemir $190,000. The agreement also gave Storer an option
to buy 50% of the Bethesda company’s stock for $400,000.
Storer dirs. George B. Storer Jr. & Stanley F. Willis were
placed on the Nemir board along with Doerfer, whose
salary as secy.-treas. wasn’t reported in the SEC statement.
The contract specified that not more than $25,000 per year
would be paid to Pres. Clarence T. Nemir of the plastics
firm, whose subsidiaries include American Fibre Co. and
American Bowl ‘N’ Cup. Other diversified Storer interests
include the Miami Beach Sun and Standard Tube Co.
Doerfer resigned from FCC last March after acknowledg-
ing at a House Commerce Legislative Oversight Subcom-
mittee hearing that he had accepted plane-&-yacht hospital-
ity from Storer Pres. George B. Storer (Vol. 16:11 p3).
Another short-term renewal of a broadcasting license
has been ordered by FCC. Radio WSTS Massena, N.Y. was
given an extension only to April 1, 1962. It was called on
meanwhile “to rectify certain past technical violations
involving transmitter operation & equipment readings &
measurements by unlicensed personnel, and failure to main-
tain operating logs as required by the rules.” The first
such short-term renewals were handed out to Richard Eaton
for his WMUR-TV Manchester, N.H. & 4 radios (Vol. 17:2
pl3). In the Massena case, FCC also ordered a 2-month
suspension of the first-class operator license of WSTS
staffer Jack F. Kessler.
Ed Craney’s sale of his KXLF-TV & KXLF Butte,
Montana and KXLJ-TV & KXLJ Helena to Joseph S.
Sample, operator of KOOK-TV Billings (Vol. 16:42 pll),
has been approved by FCC. The price was $1,575,000, and
Craney agreed not to compete in TV or radio for 7 years
within a radius of 35 miles of Butte or Helena. At the
same time, FCC approved the subsequent sale of the
Helena stations by Sample for $400,000 to Helena T. V.
Inc., local CATV operator with which Craney had feuded.
Allocations actions by FCC: Finalized: (1) Adding
educational Ch. 36 to Milwaukee, substituting Ch. 52 for
Ch. 51 in Beaver Dam. (2) Adding Ch. 19 to Bay City,
Mich., substituting Ch. 25 for Ch. 19 in Midland and Ch.
21 for Ch. 25 in East Tawas. Denied: Petition by WCTV
(Ch. 6) Tallahassee-Thomasville (Ga.) to reallocate Ch. 6
to Tallahassee, Commission holding there was “no com-
pelling public interest” reason for the change.
Educational Television
Federal aid to ETV got another boost in Congress with
introduction by Rep. McIntyre (R-Me.) of a bill (HR-2910)
providing $l-million govt, grants to each state & D.C. for
station equipment purchases. The McIntyre measure is
identical with one (HR-965) sponsored by Chmn. Harris
of the House. Commerce Committee (Vol. 17:2 p3).
ETV equipment manual, prepared by an EIA task force
headed by Motorola’s Philip A. Jacobson, has been published
at $4.95 by McGraw-Hill Book Co., 330 W. 42nd St., N.Y.
The illustrated book covers technical applications of such
facilities as translators, video tape, closed-circuit library-
reference systems.
VOL. 17: No. 4
Networks
Congress
Congressional investigation of press & TV handling of
Richard M. Nixon’s campaign for President has been
demanded by the Davenport Daily Times in an editorial
endorsed by Rep. Schwengel (R-Ia.). Complaints by Nixon
that some coverage of his campaign was unfair “have more
substance than the pucker of sour grapes,” Schwengel told
the House. Inserted in the Congressional Record by
Schwengel, the newspaper’s editorial called for an official
probe of such incidents as “the ruined TV presentation” of
President Eisenhower & Vice President Nixon in end-of-
the-campaign appearances on la. & 111. stations. “While
failure of a mechanical device was blamed, the fact remains
programs preceding & following the campaign broadcast
were not affected,” the Daily Times said darkly.
Senate “watchdog” hearings on TV & radio compliance
with the Communications Act’s equal-time Sec. 315 in the
1960 election campaign (Vol. 17:2 p4) may be scheduled
this week by the Commerce Freedom of Communications
Subcommittee. Chmn. Yarborough (D-Tex.) had hoped to
set dates & witnesses for equal-time hearings last week,
following the full Committee’s confirmation hearing for
new Commerce Secy. Luther H. Hodges, but was unable to
get his 3-man unit together for a planning session. Mean-
while, Sen. Pastore (D-R.I.) announced that his Commerce
Communications Subcommittee will conduct hearings Jan.
31 to learn from FCC, networks & NAB how the suspen-
sion of Sec. 315 for Presidential candidates worked during
the campaign.
Kudos to NBC-TV have been awarded by Senate
Majority Leader Mansfield (D-Mont.) for the network’s
White Paper documentaries on “The U-2 Affair” and
anti-segregation sit-in demonstrations in the South. He
told the Senate NBC-TV “is to be highly commended for
its successful efforts to originate & present programs of
such unique national importance.” Sen. Proxmire (D-Wis.)
also singled out “The U-2 Affair” for praise. Inserting the
script of the program in the Congressional Record as
another example of good TV (Vol. 17:3 pl5), Proxmire
said it showed how the medium “can change history.”
Rep. John Bell Williams (D-Miss.), ranking majority
member of the House Commerce Committee who had been
slated for a purge because he bolted his party in the Pres-
idential election (Vol. 16:47 p6), apparently is set for
another Congressional session. The seniority of Bell &
other Miss. Democrats who opposed John F. Kennedy’s
election seemed assured when the Democratic Committee on
Committees abandoned a plan to remove Rep. Colmer from
the powerful rules committee.
Smaller-market stations would be exempted from over-
time pay provisions of the Fair Labor Standards Act under
terms of a bill (HR-2746) reintroduced by Rep. Abernethy
(D-Miss.). Similar exemptions for broadcasters were con-
tained in wage-hour law amendments wTiich died in a
Senate-House conference in last Congress (Vol. 16:36 p5).
Hardy perennial of Congressional proposals — legisla-
tion to extend radio daytimers’ operating hours to 6 a.m.-
6 p.m. from sunrise-to-sunset — has appeared again. Rep.
Abernethy (D-Miss.), author of a daytimer bill last year
(Vol. 16:3 p6), was first in line with another one (HR-2745).
“National AGVA Week” would be observed officially
June 4-10 under terms of a resolution (H.J. Res. 149)
sponsored by House Judieiary Chmn. Celler (D-N.Y.).
CBS has closed its Production Sales unit in N.Y. Its
functions — custom production of video-taped commercials
& programs — will be absorbed within the network. Rea-
sons: (1) The tape-producing corporate offspring was op-
erating semi-autonomously, building up a large gross
income but making little or no profit because of extended
overhead & administrative personnel (some of whom will
now be pink-slipped). (2) CBS is closing down 3 more of
its N.Y. live TV studios, thereby relieving the pressure to
keep studios occupied. NBC is continuing the semi-auto-
nomous identity of its NBC Telesales unit (tape commer-
cials, pilots, etc.) under Dir. Jerry Madden.
Another foreign network sale was scored by ABC-TV
last week. Parker Pen Co. (through local market agencies)
and Vick Chemical (through Morse International) signed a
26-week contract to start in March with the Central Amer-
ican TV Network, which ABC represents and in which it
has an interest. Similar deals were recently made by
Nestle (Vol. 16:45 p9) and Goodyear (Vol. 16:50 p4).
Parker & Vick will co-sponsor a Spanish-dubbed, weekly
half-hour series, the Ida Lnpino Show (actually, retitled
episodes of Four Star Playhouse) . ABC also announced
that its 4-market foreign affiliate in Venezuela — CVT —
“Telecumbre” (Vol. 16:33 p9) will begin operations Feb. 1.
Directors Guild of America has granted an extension of
its contract with the TV & radio networks, which expired
Dec. 31. The networks asked for the extension because they
have been so involved in negotiations with SAG and
AFTRA. Negotiations begin in N.Y. March 15, and April
10 is the deadline under the extension.
NBC and Japan’s Fuji Telecasting Co. have signed a
contract for cooperation in TV broadcasting technology.
The pact, first of its kind in the telecasting field, has been
authorized by the Japan Foreign Investment Council.
“Slight loss” for ABC Radio continues, although 1960
gains have “cut that loss impressively and present a very
favorable picture for the current year.” ABC radio vp
Robert Pauley so summarized 1960 activities last week.
NETWORK SALES ACTIVITY
ABC-TV
Championship bridge, Sun. 4-4:30 p.m., part. eff. Feb.
Amana (Maury, Lee & Marshall)
Hawaiian Eye, Wed. 9-10 p.m.,, part. eff. April.
American Chicle (Ted Bates)
Stagecoach West, Tue. 9-10 p.m., part. eff. April.
Simoniz (Dancer-Fitzgerald-Sample)
The Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. Jan.
Peter Paul (Dancer-Fitzgerald-Sample)
Daytime programming, renewed part. eff. this month.
Minute Maid (Dancer-Fitzgerald-Sample)
Lever Brothers (Foote, Cone & Belding)
Cliesebrough-Ponds (Compton)
NBC-TV
The Shirley Temple Show, Sun. 7-8 p.m.; Michael Shayne,
Fri. 10-11 p.m., part. eff. April.
Fedders (Hicks & Greist)
Americans, Mon. 7:30-8:30 p.m.; Laramie, Tue. 7:30-8:30
Michael Shayne, Fri. 10-11 p.m.; Outlaws,
Thu. 7:30-8:30 p.m., part. eff. Jan.
Gillette (Maxon)
12
JANUARY 23, 1961
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWXi Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Wathington 5, D.C.
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ALBERT WARREN, Chief
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WM. J. McMAHON Jr.
MARTIN CODEL
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NEW YORK BUREAU
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New York 22, N.Y.
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: William c. MacPhail appointed vp, CBS-TV
Sports, a new dept.; James M. Dolan named to similar post,
CBS Radio . . . Richard McCutcheon, ex-CBS-TV public
affairs producer, named to head new Time & Life N.Y.
best. newTs bureau. Wallace J. Jorgenson named managing
dir., WBTV Charlotte, N.C., succeeding Kenneth I. Tred-
will Jr., resigned.
Orville J. Sapher appointed engineering dir., WOR div.
of RKO General . . . Howard D. Duncan Jr. promoted from
gen. sales mgr. to gen. mgr., WEHT Evansville, Ir.d.,
succeeding Edwin G. Richter, formerly named mgr., KGUN-
TV Tucson, Ariz. James H. Manion promoted to gen. sales
mgr., WEHT . . . Mike Schaffer, ad & promotion dir.,
WFIL-TV & WFIL Philadelphia, named publicity dir., BPA.
. . . Sylvia Kessler, ex-private law practice, rejoins FCC in
Office of Opinions & Review . . . Evelyn Eppley, ex-legal
asst, to FCC Comr. King, shifts to Rules & Standards Div.
Richard Eaton was honored by the Washington Ad Club
Jan. 10, receiving its “achievement award,” for his “con-
tributions to broadcasting” (Vol. 17:2 pl3) at a luncheon
featuring speeches by Sen. Jackson (D-Wash.) and Ran-
dolph (D-W.Va.). Jackson lauded Eaton for operating his
stations “to meet the daily needs of his communities,”
stating that they had achieved several “firsts” — in 24-hour
operations, educational programs, and hiring of a Negro
disc jockey. Randolph called attention to Eaton’s non-
broadcast activities, including the adoption of 5 refugee
children and establishment of a fellowship which brings a
French physician to the U.S. annually for a year’s study.
Head-table guests included Sen. Williams (D-N.J.) and
FCC members Bartley & Lee. Eaton owns WMUR-TV
Manchester, N.H. and radios WJMO Cleveland, WANT
Richmond, WOOK Washington, WINX Rockville, Md.,
WSID Baltimore, WBNX N.Y., WFAB Miami.
Meetings next week: American Institute of Electrical
Engineers winter general meeting (Jan. 29-Feb. 3), Statler-
Hilton, N.Y. • Advertising Federation of America annual
mid-winter conference (31-Feb. 1) and Congressional recep-
tion (1). James M. Landis, asst, on regulatory agencies to
President John Kennedy, will speak. Statler-Hilton, Wash-
ington * Military Electronics winter convention (Feb.
1-3), sponsored by National Professional Group on Military
Electronics and IRE Los Angeles section, Biltmore, L.A.
Meetings this week: Okla. Bcstrs. Assn. (Jan. 23-24).
FCC Comr. John S. Cross will speak. Biltmore Hotel,
Oklahoma City • Academy of TV Arts & Sciences (24).
Subject: foreign films. Beverly Hilton, Beverly Hills •
RTES timebuying & selling seminar (24). Harry Renfro,
head of TV-radio at D’Arcy Advertising, will speak on use
of spot announcements, local programs or syndication.
Hotel Lexington, N.Y. • Ga. Radio & TV Institute (24-26),
sponsored by Ga. Assn, of Bcstrs. and Henry W. Grady
School of Journalism, U. of Ga. Speakers include: Maurice
B. Mitchell, Encyclopedia Britannica Films pres.; Arthur
Hull Hayes, CBS Radio pres.; Harold R. Krelstein, Plough
Bcstg. Co. pres.; Robert F. Hurleigh, MBS pres.; Norman
E. (Pete) Cash, pres., TvB. U. of Ga., Athens • S.C.
Bcstrs. Assn, annual winter convention (24-26). Charles H.
Tower, NAB vp, will speak. Hotel Columbia, Columbia.
TV-radio welfare foundation to aid needy industry
veterans has been established by the N.Y. chapter of Broad-
cast Pioneers. Eligible for health & financial aid are per-
sons engaged in radio for 20 years or more or in TV for
over 10. The organization also announced an annual mike
aw’ard to be presented to outstanding stations. The first
will go to Crosley Bcstg. Corp.’s pioneering radio outlet,
WLW Cincinnati.
New FAA administrator is Najeeb E. Halaby, secy.-
treas. of the Aerospace Corp., Los Angeles, who replaces
Elwood P. Quesada. His private research firm has been the
main technical advisor for Air Force ballistic missiles &
space programs. Halaby was 1948-54 deputy asst, defense
secy, for international security.
Technology
PORTABLE TV PROJECTOR: A simple, low-cost TV pro-
jector, weighing only 67 lb., has been put into produc-
tion by Dalto Electronics Corp., Norwood, N.J., manu-
facturer of aircraft flight simulators. It’s designed for
school, club, hotel, business-meeting — and possibly
home — use. TelePrompTer, which has been looking in
on the development for several months, has snapped up
the first 10 units.
TelePrompTer is now putting a prototype unit through
its paces — but its officials are already enthusiastic enough
to make the new Dalto projector the nucleus of a proposed
home “communication wall” with 4% x 6-ft. rear-screen
“picture-on-the-wall” TV. TelePrompTer is currently nego-
tiating with builders of a 900-unit Chicago apartment
development for installation of the wall set in all units.
(For details, see p. 16.)
For more immediate use, TelePrompTer is interested
in the projector for installation in military briefing rooms,
small hotel & restaurant business-meeting set-ups and in
schoolrooms. “Its reliability, flexibility, ease of operation
are superior to anything on the market,” we were told by
TelePrompTer communications vp Nat C. Myers Jr.
Observing a demonstration of the Dalto projector —
designated, for some obscure reason, the “Amphicon 108” —
we saw a sharp, clear picture projected on a 9 x 12-ft.
beaded movie screen in a semi-darkened room. The bright-
ness was somewhat below that of more elaborate TV pro-
jectors. Dalto officials said that with a 9 x 12-ft. image on a
beaded screen, highlight brightness is about 4 foot-lamberts,
as opposed to about 5 for existing systems. With a 4% x 6-
ft. screen, brightness is said to be about 10 foot-lamberts.
The Amphicon 108 will list at $1,950, covering TV
VOL. 17: No. 4
13
tuner, power supply and projection unit, and will be dis-
tributed through manufacturers’ reps, closed-circuit spe-
cialists and/or audio-visual equipment dealers. The list
price is said to include “good markups’’ all along the line.
Secret of the Amphicon is a new cathode-ray tube and
direct refraction optics — it’s the first major TV projector
which doesn’t require an imported Schmidt optical system.
The refraction optic principle is the same as that used in
conventional slide projectors — and the projection lens
focuses in the same way.
Dalto has also developed a 3-tube color version of the
Amphicon, hopes to market it within 6 months at about
$4,500. Among other projection-TV projects in the works
at Dalto, according to engineering vp Arthur R. Tucker: A
higher-priced version with Schmidt optical system and
same high-brightness tube which should give “theater
quality brightness” of 15-foot lamberts; an /I lens (current
model has /I .5) which should double the brightness of the
present refractive system.
Dalto is already advertising the projector in magazines
aimed at club executives and audio-visual dealers. One big
selling point is simplicity — only 2 operator controls on the
black-&-white model, 4 on color set (vs. as many as 57 on
some color projectors). Says Tucker: “It’s the first TV
projector simple enough for a school teacher to operate.”
The projector is an outgrowth of Dalto’s development
of TV readout systems for airline flight simulators. It uses
a flat-faced 5-in. CR tube (replacement cost $90). The
complete equipment — power supply, TV tuner, projection
head, audio system — is housed in 2 cases, 9 x 18 x 22 and
G x 9 x 17 inches. Dalto is manufacturing the tube, tuner
and projection system.
The company has produced 12 prototypes, is now at
work on a 2nd group and will have production units in 60
days, according to Tucker.
“First thermoelectric power generator for industrial
application” has been built by Westinghouse for the
Northern 111. Gas Co. The 100-watt unit will be used to
supply DC current to prevent self-corrosion of the utility’s
pipelines and to charge batteries of a microwave relay
communications system. The generator’s heat source is
propane gas. It weighs 75 pounds, stands about 24-in. high.
Westinghouse semiconductor dept. gen. mgr. D. W. Gunther
says that thermoelectric units with ratings of 5-to-500
watts are also available.
Experimental space-test authorization granted by FCC
to ITT Federal Labs will permit the use of 2120 me or
2299.5 me to bounce signals off the moon & passive satel-
lites. The Commission asked ITT to conduct measure-
ments to help determine whether such transmissions would
interfere with ground-based microwave fixed stations.
After July 1, only 2299.5 me may be used.
Navy experiments with ducts — the region between dry
& wet air layers — recently produced 2,600-mile transmis-
sions on 220 & 445 me. Using aircraft, Navy engineers
achieved California-Hawaii transmissions through ducts
which ranged from 1,000 to 7,000 ft. above ground. They
said too little is known about duct transmission to tell if
reliable or year-round use of the technique is possible.
Report on Russian video-tape recorder, 9 pages, has
been translated and is available for 50^ from Commerce
Dept.’s Office of Technical Services. Among other reports
available: Television: Radio-Relay Television Lines with
R-GOO Equipment and the Country's First Color Stereo-
scopic Television Installation — 24 pages, 75 <j-.
IRE Convention Highlights: Top spot on the program at
the 1961 IRE Convention March 20-23 in N.Y. will be oc-
cupied by a panel session on new energy sources — such as
thermoelectricity, magnetohydrodynamics, thermionic con-
verters, fuel cells & solar energy. And, as usual, there’ll
be something for each of the expected 70,000 attendees
among the 275 papers & 850 exhibits at the Waldorf-As-
toria Hotel & N.Y. Coliseum.
A paper on an “improved video recording system” by
Frank Gillette, General Precision Inc., may highlight the
broadcasting sessions. In the advance program released
recently, here are some highlight sessions of interest to
engineers in broadcasting & consumer electronics:
BROADCASTING (2 sessions)— Adolph B. Chamberlain, CBS-TV, &
Clure Owen, ABC, chairmen.
ABC Scan Converter — A. W. Malang, ABC.
Minimizing the Effects of Vidicon Lag with a Broad-Band Delay
Line — W. L. Hughes, Iowa State U.
Improved Video Recording System — Frank Gillette, GPL
Recent Advances in Vidicons — Martin Rome, Machlett Labs.
Improved Loudness Indicator — J. L. Hathaway, NBC.
VO A International Broadcasting System — E. T. Martin & George
Jacobs, USIA.
FCC Lab Observations of Precision Frequency Control of TV Sta-
tions— E. W. Chapin, FCC.
CBS Net Alert System for Network Signaling — A. A. Goldberg, A.
Kaiser, G. D. Pollack, CBS Labs, & D. M. Vorhes, CBS Radio.
BROADCAST & TV RECEIVERS— John F. Bell, Zenith, chairman.
Midwest Program of Airborne TV Instruction — T. F. Juries, Purdue.
TV for Regular Graduate Courses — Wayne B. Swift, U. of Wis.
Subminiature Tubes for TV Tuners — T. E. Gausman, Sylvania.
Horizontal Scan Non-Linearity in TV Receivers & the Saturable
Reactor — H. W. Claypool, Westinghouse.
ELECTROACOUSTICS — Philip B .Williams, Jensen Mfg. Co., chairman.
Low-Noise Microphone Preamp — A. B. Bereskin, U. of Cincinnati.
Transient Distortion in Loudspeakers — R. J. Larson & A. J. Ad-
ducci. Jensen.
Artificial Reverberation Facilities for Auditoriums & Audio Systems
— G. A. Brooks & R. L. Fisher, Westrex.
MISCELLANEOUS PAPERS:
Picture-Tube Improvement, through Controlled Environment &
Ultrasonic Techniques — J. C. Halbrook, RCA (Product Engineering &
Production session).
Transistorizing the Industrial Image-Orthicon Camera — Richard W.
Cook. Dage (Industrial Electronics Applications session).
Analog Recording on Thermoplastic Film — W. C. Hughes, GE (Data
Recording & Storage session).
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, January 19, 1961
Electronics TV-Radios-Appliances Amusements
The following quotations, obtained in part from the National /Isso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
19
20%
Magnetics Inc.
7V4
8%
Aero vox
8
874
Maxson (W.L.)
10%
11%
Allied Radio _
22
23%
Meredith Pub.
41%
4474
Astron Corp.
174
2%
Metropolitan Bcstg.
20%
22%
Baird Atomic
2214
24%
Narda Microwave
5%
6%
CGS Labs
8%
10
Nuclear of Chicago
38 V4
42
Cetron
512
6'/,
27/a 3
-5/ 16
Control Data Corp.
6714
71
Pacific Automation - .
474
5%
Cook Elec.
14
15 Vi
Pacific Mercury
6%
7%
Craig Systems . _
14
15%
Philips Lamp
149' 4
155
Dictaphone
34 V4
37 Vi
Pyramid Electric
3 3-7/16
Digitronics _
2114
24%
Radiation Inc.
25%
27%
Eastern Ind. .
15 Vi
1614
Howard W. Sams
43
47
Eitel-McCullough
16 s!
18%
Sanders Associates
38%
41%
Elco Corp.
16
17%
Silicon Transistor _ __
4%
5V4
Electro Instruments _
26*4
29%
Soroban Engineering _
44
47%
Electro Voice _
9
10
Soundscriber _
15 Vx
16%
Erie Resistor _
ii %
12 Vs
Speer Carbon
1914
20%
Executone _
20
22
Sprague Electric _ _
55
58%
Farrington Mfg.
26*2
2814
Sterling TV
1%
1 %
Foto-Video - - 2
'4 3
-11/16
Taft Bcstg. _ _ _
12 %
13%
FXR
36
39%
Taylor Instrument __
39 ’4
42%
General Devices -
9
10%
Technology Inst.
8%
9%
G-L Electronics -
7%
8%
Telechrome _ _
12%
13%
Gross Telecasting
20 '4
2214
Telecomputing _
7
7%
34 >4
36%
Telemeter
10 %
1/16
Va.
Time Inc.
83 y2
87%
Hewlett-Packard
27 '4
29%
Tracerlab
9%
10 Vs
High Voltage Eng.
166
178
United Artists
5%
6*4
Infrared Industries --
14
15%
United Control
17%
19%
Interstate Engineering
20' i
:>2
Universal Trans.
% 1
-5/16
Itek
51
55 '
Vitro
i3>;
14%
7 Va
8
Vocaline
2% 3
-3/16
Lab for Electronics _
461;
Wells-Gardner
23
24%
4 *4
5 1
13%
145a
Magna Theater
2%
3-5/16
14
JANUARY 23, 1961
MANUFACTURING, DISTRIBUTION, FINANCE
PHILCO AND MARKETING . . THE WORLD OVER': Revival of its old slogan,
"Famous for Quality the World Over," seems particularly appropriate these days for Philco, whose wide-
spread network of 18 foreign manufacturing subsidiaries, affiliates & licensees is doing a $ 100-million-plus
business and selling more than 600,000 Philco & Bendix products a year overseas.
The $100-million sales figure, reached in 1959 by Philco's overseas operations, is (for comparison
purposes) a sum equal to more than a quarter of the total 1959 sales reported by parent Philco Corp. (but
because Philco doesn't own all of its licensees, overseas operations don't contribute anywhere near this
amount to Philco's gross). With 11 manufacturing subsidiaries — only 3 of them wholly owned — and 7 non-
owned licensees, plus distribution in most of the world's market areas, Philco <& Bendix are trade names to be
reckoned with almost anywhere in the free world.
Behind Philco's worldwide expansion is Philco International's globe-circling president, Harvey
Williams, who has turned his attention from world marketing of food products (as head of international oper-
ations of H. J. Heinz Co.) to washing machines & refrigerators (Crosley-Bendix) and more lately to the most
phonomenal consumer product of all — TV.
Particularly intriguing to Williams is "the tre-
mendous suck of TV." Pointing to charts prepared by
Philco researchers, he explains: "Where people have a
choice between reasonably-priced TV sets and refrig-
erators or washers, they buy TV. The desire to own a
TV set is phenomenal, compared with all other con-
sumer hard goods — and wherever TV is introduced it
goes up in saturation faster than any other major
consumer durable product."
Studying saturation curves in various coun-
tries (right), Williams points out, astute marketers can
find the same kind of opportunities overseas in non-
saturated countries that existed in the early days of TV,
refrigerators & washers in the U.S. He notes that TV
sales curves seem to follow a definite pattern: While
they ascend far more steeply than those of other con-
sumer hard goods, they reach a peak, then drop and
level off — as did U.S. TV sales after 1955. Great Britain,
for example, is currently at the "hump" where the U.S.
was during that all-time record sales year.
Why foreign-market operations are necessary
for the growth of large TV manufacturers is graphic-
ally shown in Philco chart on opposite page. As TV
expands worldwide, U.S. market becomes less signifi-
cant in the over-all picture. Of an estimated 16.8 mil-
lion TV sets sold in the free world last year, only 38%
were sold in North America — down from 98% of the
total 10 years ago.
ESTIMATED TV SATURATION
IN 12 KEY FOREIGN MARKETS
PERCENT OF
1950 1952 1954 1956 1958 I960
YEAR
PERCENT OF
WIRED HOMES
YEAR
PERCENT OF
WIRED HOMES
PERCENT OF
WIRED HOMES
100 1 “T*
90
so- ASIA —
VOL. 17: No. 4
IS
FREE WORLD TV SET SALES
BY YEAR AND TRADE AREA
MILLIONS OF
UNITS 167 16-8
Philco International's Harvey Williams, a
leading expert on international trade and — perhaps
equally important — on international public relations,
makes his philosophy strongly felt throughout the com-
pany's world organization. Among the keystones of
Philco's world: (1) Local management & relative local
autonomy in affiliate & licensee organizations. (2) Tech-
nical, product design, engineering & management as-
sistance from parent company to all affiliates — includ-
ing licensees as well as subsidiaries. (3) Strong dis-
tributor organizations, gained by making Philco-Bendix
franchise as valuable as possible through providing
broadest selection of goods from a variety of sources.
(4) "An international point of view" toward marketing.
This international viewpoint is best exempli-
fied by Philco's recent announcement that it will test-
market in the U.S. a line of radios & phonos made by
its British licensee. Thorn Electrical Industries (Vol.
16:49 pl9). These sets differ radically from Philco's
U.S. line — most of the radios have shortwave bands —
and Williams considers this non-competitive line a
"specialty" in U.S. marketing. It wouldn't be econom-
ical for Philco to tool up its U.S. production lines for the
few thousand shortwave radios that might be sold here
— but a few thousand extra can easily & profitably be
turned out on British lines already set up for them.
"An American industry that's intelligent is going to play this thing both ways," says Williams —
imports as well as exports. "And remember," he adds, "any item must be profitable on the domestic market
before it can be exported."
"Business can't be run as an island," comments Williams. "You must always be looking around to see
what you can take from one place and use elsewhere. If we make radios in England which can be specialty
items here, we're foolish not to salt them into our line." Basically, however, each area has its own particular
needs, and products must be tailored locally to fit those needs. "They don't need clock radios in Brazil— -but
they do need a heavy-duty battery-operated 7-band 'coffee-grower' set for the isolated back country, and that
kind of radio is one of our best sellers there. It's not chrome-plated, and it wouldn't be selective enough to
play in the U.S., where we have so many stations — but it fills the bill perfectly in keeping rural Brazilians
in touch with the world."
In TV as in its other major products — radios, washers, refrigerators — Philco knows that local prefer-
ence & custom are all-important. While American engineering advances are incorporated into foreign sets,
the final say in this area — as well as in design, merchandising, advertising, etc. — is local. For example, a
stunning advance-design set made by Philco Italiana — even more modern in appearance than the ill-fated
Predicta — is a hit in Italy, but nothing like it has ever been introduced here. Another example: Britain's Thorn
makes Philco TVs for export to Sweden — but they're put in Swedish-designed <£ built cabinets on arrival.
• • • •
Will imported TV ever be substantial factor on U.S. market? Williams thinks not, citing these barriers:
Shipping costs, space, breakage, import duty per unit, American preference for American design. And per-
haps biggest barrier of all is the increasing mechanization & automation of U.S. industry — made possible by
huge production rims — which is putting this country in position to compete price-wise with imports.
"We can compete with the Japanese now" on the transistor radio market, Williams believes — again
citing large rims and automation as counterbalancing price advantages of cheaper foreign labor. Philco,
incidentally, has no Japanese subsidiary or licensee, has never imported Japanese transistor radios.
For more about Williams of Philco and his philosophy & practice of international trade, see p. 17.
If.
JANUARY 23, 1961
6-FT. WALL TV PLANNED FOR APARTMENTS: Built-in "communication wall," pro-
posed for each of 900 deluxe Chicago apartment units in late 1962, would contain stereo phono, AM-FM
radio — and a 41/2x6-ft. picture-on-the-wall TV.
This is no Buck Rogers dream — all equipment is available, and negotiations are new under way
among equipment supplier, architect & builder for installation of the wall with its huge TV in new section
of a cooperative apartment development.
Developer of the communication-wall idea is TelePrompTer Corp. The TV unit used would be the
new projection system now in production by Dalto Electronics, Norwood, N.J., described on p. 12. Tele-
PrompTer's communication-wall system envisions modification of the Dalto units for rear-screen projection,
planting them inside the wall, with only the translucent screen showing on the wall. The same screen also
could be used for home movies & slides.
Dalto's unit makes possible practical home projection TV for the first time, we were told by Tele-
PrompTer communications systems vp Nat C. Myers Jr., because of its simplified & inexpensive refractive
optical system (which replaces complicated Schmidt systems used in other TV projectors). With a 41/2x6-ft.
rear-projection picture, Myers says, the highlight brightness of Dalto's TV picture is about 10 foot-lamberts
— not as bright as direct-view TV, but adequate for daylight viewing.
TelePrompTer hopes to lease the communication walls rather than sell them. Although price of the
Dalto system is high for home use (list price $1,950), volume production presumably could bring costs down
substantially. Myers, who requested that the name of the apartment development be withheld, estimates
that the building will be ready for occupancy in 18 months to 2 years. Negotiations are now in the serious
stage, he says, and TelePrompTer hopes to install communication walls in all 900 apartments.
Even if the proposed deal falls through, the Dalto-TelePrompTer development seems certain ta
revive serious talk about projection TV for the home — for the first time in more than 10 years. And at the
very least, Dalto's development of low-cost portable projection TV seems to have strong implications in the
school, institutional, military & hotel fields.
• • • •
Note: EIA's weekly TV-radio production statistics, usually carried in this space, were not available
as we went to press, because of the Inauguration Day holiday in Washington (where EIA headquarters are
located). A summary of 2 weeks' production figures will be carried in next week's issue.
NARDA— ‘SNOWBALL’ & NIPPON: Japan’s competition
& Coming’s “Operation Snowball” represented most
of the excitement at the National Appliance & Radio-
TV Dealers Assn, convention in Chicago Jan. 13-15.
Coming’s industry-wide program for spurring TV
sales won the endorsement of NARDA’s executive com-
mittee. And Nippon manufacturers received the latest
in a series of blasts from Admiral Pres. Ross Siragusa,
who doubled as the convention keynoter.
In his address, titled “A Look Ahead for the Elec-
tronic-Appliance Industry,” Siragusa made these forecasts
for 1961 : “In TV, I believe we will reach a plateau in the
first half, with a gradual rise in the second. The industry
should come very close to hitting 1960’s total of 5% million
sets. The bright spots in TV are the increasing interest in
combinations & a higher unit-dollar sale.
“Color is another very bright spot, increasing 35% in
sales this year. We expect to do even better in 1961. And
remember, one color sale is equal to 2% b&w sales.
“In stereo, we look for the same leveling in the first
half & a climb in the 2nd, to repeat 1960’s 4% million units.
“It is expected that the radio sales boom will continue
at its present levels. This year we should set an all-time
record in FM sales. Total home radio sales are expected to -
exceed the 11-million figure.”
The appliance picture, Siragusa said, has brightened,
and the outlook is for an industry sales rise this year. “We
at Admiral have backed this outlook with our new appli-
ance line that represents $8 million in tooling costs alone,”
he noted, adding: “This sales rise will occur in a more
stable climate, with newer, fresher products & firmer pric-
ing across the board.”
Having done with forecasting sales, Siragusa sailed
into “cheap-labor foreign competition.” Stressing Ad-
miral’s 2-year fight to blunt foreign-product invasions, he
declared: “Admiral’s campaign to promote our products
as ‘Made in America, by American craftsmen, with Ameri-
can quality components,’ has finally won the support of
official industry associations. Both EIA & NEMA recently
announced they will wholeheartedly support our program
. . . I propose that NARDA join EIA & NEMA in sup-
porting these measures & actively promoting the ‘Buy
American, Sell American’ program.”
U.S. imports of Japanese radios with 3 or more tran-
sistors increased 10% in 1960 from 1959 to some 4.5 million
units, he pointed out, adding: “Our exports to Japan are
primarily in coal, cotton, ■wheat, soybeans and the like.
These are basic raw materials that help sustain only 100,-
000 American jobs. On the other hand, Japanese exports to
this country are finished products & components that elim-
inated half a million American jobs . . . Latest figures
show an estimated loss of 60,000 jobs in the electronics
industry alone.” —
VOL. 17: No. 4
17
The “Operation Snowball’ program was outlined by
Corning ad & sales promotion mgr. Joseph S. DeMaio. With
NARDA’s endorsement will come a special committee, to
be named by newly elected Pres. Victor P. Joemdt, charged
with working with Corning on means for implementing
“Snowball” at the point-of-sale level.
* * *
Japan’s threat to U.S. electronics is spelled out by El A
exec, vp James D. Secrest in the January (& premiere)
issue of the new NARDA Neivs, which has changed from
a weekly to a monthly. “The time has come when Congress
& the executive branch of the federal govt, must give
serious consideration to the development of reasonable &
effective import controls,” warns Secrest, adding: “Failure
to act now, we believe, cannot fail to bring the U.S. elec-
tronics industry down the road of drastically shrinking
sales & massive employment . cutbacks that has already
been followed by the watch, plywood, fabricated steel, and
other industries hard hit by imports.”
* * *
Boycott of Japanese TV-radio parts has been voted by
IBEW Local 1031, whose 23,000 members are employed in
137 TV-radio-electronics plants in the Chicago area. The
local has notified employers that its membership will not
handle foreign-made parts after May 1. A spokesman says
that the local’s membership has declined from 47,000 in
the past 2 years, that in the last 6 months alone 5,700 mem-
bers have lost their jobs because of imports. The local’s
action won the immediate support of the Electronic Parts
& Equipment Mfrs. Assn.
* * *
Japan imports electronic brain: Tokyo Electric Power
has ordered a $2-million Univac from Remington Rand.
Japanese TV-Radio Output: Production of TV sets in
Japan in 1960 is estimated at more than 3,360,000 units —
up from 2,873,000 in 1959 — while radio output totaled about
11 million, compared with 10 million sets in 1959.
Last year’s output brings total TV sets produced in
Japan since the start of telecasting there in 1953 to about
8,530,000. The average retail price per set has declined to
$118 now from $340 in 1953.
Japan’s Economic Planning Agency predicts domestic
sale of nearly 2 million sets a year for the next 10 years,
with a total of 22.5 million sets in use by 1970.
Japanese TV manufacturers are having problems with
newly introduced & high-priced TV sets. Both color &
transistor portable sets have failed to gain volume sales.
Nevertheless, several manufacturers have announced plans
for larger-scale output in an attempt to cut prices. Toshiba
says it plans to produce 1,000 color sets (17-in.) a month in
its new color-TV plant; Hitachi, Matsushita & Mitsubishi
each has announced that its monthly color-set output will
be stepped up to 500 sets. Prices of 17-in. sets currently
run $l,115-to-$l,254. Sony, meanwhile, has dropped its 8-in.
transistor portable TV and is producing a 14-in. model.
* * *
Export check prices of Japanese transistor radios may
be discontinued in March, pending the outcome of an inves-
tigation by the Ministry of International Trade & Industry
(MITI). The present check price (floor price) for a 6-
transistor pocket radio is $11, but actual going prices are
$8-9. “Current price movements,” according to reports from
Tokyo, “indicate that the quota system is operating effi-
ciently enough to hold market prices at their present level.”
More about
PHILCO & THE WORLD: At 60, spry, athletic Harvey
Williams, president of Philco International Corp., is
conducting a world-wide sales campaign among Philco
affiliates & foreign distributors themed (coincidentally
or not) to the slogan, “Success in the Sixites.”
Elaborating for us on his own formula for success in
world-trading of consumer heavy goods (see p. 14), he out-
lined these basic facts of life in international commerce:
The world is made up of 100 to 120 basic markets,
depending on the definition of a market. Less than 20
markets can afford their own manufacturing facilities for
such heavy items as refrigerators or TV — which means 80
must be supplied by imports.
“If you need your own factories in 20 markets, you
need darn good distributors in the other 80 or so.” But all
80 don’t buy from the same source. “Madagascar may have
more French francs than pounds or dollars, Portugal more
pounds than francs, and so forth. The manufacturer in the
foreign market must be able to supply from more than one
source to meet the needs & capabilities of its distributors.”
Exports come basically from 9 countries — 5 major
manufacturing countries (U.S., U.K., Germany, France,
Japan) and 4 lesser manufacturing countries (Belgium,
Italy, Netherlands & Switzerland). Production in all 9
exceeds pre-World War II levels, and each has an export-
able surplus. Countries in the rest of the world don’t have
exportable surpluses of consumer goods. Brazil, for ex-
ample, makes consumer durables for the domestic market,
but not in quantities to export at competitive prices.
“We must analyze the needs of our distributors in the
80 non-manufacturing countries to give them the oppor-
tunity to penetrate their own markets to the greatest
possible extent. To do this, we must offer them the broadest
selection of goods, and give them the chance to buy in 2 or
3 different currencies. In this way we are making the dis-
tributor’s franchise really valuable.”
Wholly Owned Subsidiaries vs. Licensees
Then, adds Williams, “is the time to start out to get
manufacturing sources.” In some cases, wholly owned
subsidiaries are organized — but this puts complete respon-
sibility for management & finance on the parent company
(“How would you like to have to appoint 20 general man-
agers, 20 sales managers and so forth?”).
Alternative methods are licensing of non-owned com-
panies (as in the case of Thorn of England) or setting up
partially-owned firms (as Philco Italiana, established in
1959 with Philco as biggest shareholder, but also with
Italian & French ownership). A big advantage is local
management, with intimate knowledge of the market, local
govt. & national mores.
Parent Philco Corp. provides many of the same
services to its non-owned and partially-owned licensees as
it does to its wholly owned subsidiaries: Technical &
product-design information, engineering & management
assistance. “We believe in strong team play. We give our
affiliates the benefits of our experience in the U.S. We
want to get thinking started . . . This worked in the U.S.
Will it work here? How can it be modified for this
market? . . . and so on.”
Williams has been identified at the top echelons of
business since 1928. One of the original organizers of Avco
(then Aviation Co.) that year, he was on the board & exec,
committee until 1933. He then moved to H. J. Heinz Co.,
whei’e he headed the giant food firm’s international opera-
tions. In 1953, he returned to Avco and organized its
18
JANUARY 23, 1961
international div., going to Philco in 1950 when that firm
took over Avco’s Bendix line.
* * *
Philco ’s world domain, which Williams oversees, is
complex. Here is a breakdown of its subsidiaries & licen-
sees: Wholly owned subsidiaries of parent Philco Corp.
(Philadelphia): Philco Corp. of Canada; Philco Radio e
Televisao, Brazil; Philco Corp. S.A., Switzerland (non-
manufacturing). Partially owned subsidiary of Philco
Corp.: Philco S.A., Mexico. Wholly owned subsidiary of
Philco Corp. of Switzerland (in turn wholly owned by
Philco) : Philco International Ltd., (London. Licensees of
Philco of Switzerland in which Philco has minority inter-
ests: Philco Argentina; Bendix Home Appliances do Brazil;
Industrias Nacionales de Enseres Electricos, Colombia;
Bendix Home Appliances France; Philco Italiana; Cia.
Mercantil Internacional, Mexico; Semiconductors Ltd., U.K.
Licensees of Philco of Switzerland in which Philco has no
financial interest: Kenig, Cazzaniga & Co., Argentina;
Philco Chile; Sociedad de Industrias Electricas Nacionales,
Chile; Charles Begg & Co., New Zealand; Fisher & Paykel
Ltd., New Zealand; Bendix Home Appliances, U.K.; Thorn
Electrical Industries, U.K.
Speaking at a recent N.Y. Chamber of Commerce meet-
ing, Philco’s Harvey Williams summed up his policies of
public relations for U.S. firms doing business in foreign
lands in these sentences:
“We do not parade the United States before the
nationals of other countries. We avoid being patronizing to
the people of other nations. We try to practice Christian
humility. True, we exert management influences internally,
but externally we build up local programs, local companies
and local personnel. We try to be constructive in terms of
the local economy and sympathetic with & sensitive to its
traditions, customs and way of life.”
Transistor radios plus civil defense tie-in rewarded
Purolator Products Inc. with plenty of free publicity mile-
age and Sylvania with extra radio sales which may exceed
100,000 units. With OCDM Dir. Leo A. Hoegh acting as a
sort of public-spirited super-salesman, Purolator (“in con-
junction with the OCDM”) is offering the 150,000 service
stations of the U.S. a promotional package of 27 Purolator
oil filters plus a Sylvania radio & battery for $49.95. By
throwing in some civil defense posters and pointing out
that the radios are marked with the Conelrad frequencies,
Purolator was rewarded wnth: (1) A letter from Hoegh to
all service-station operators urging them to buy the pack-
age to help do their part “in safeguarding American homes
in the event of enemy nuclear attack.” (2) Pledge of co-
operation from “nearly every major oil company.”
Transistor agreement signed by Texas Instruments
and ITT provides for an exchange of non-exclusive patent
licenses & technical information on semiconductor com-
ponents. A joint announcement stated that “Texas Instru-
ments will also supply a portion of ITT’s needs for semi-
conductor devices & components.” TI Pres. P. E. Haggerty
stated that the pact “provides us with important business,
especially for our plant in England and our new plant in
France as well as access to the latest technical require-
ments of systems development.” ITT Pres. H. S. Geneen
hailed the agreement as providing “an assured source of
high-quality semiconductor components & technical know-
how” for his firm’s worldwide telecommunications & con-
sumer electronics business.
MONO SELLS, STEREO DULL: EIA’s retail phono-sales
report for November shows business down in more
ways than one: (1) Total unit sales of phonographs
were nearly 18% below the Nov.-1959 level. (2) A
large percentage of these sales appeared to be concen-
trated in the extremely low-end price bracket repre-
sented by monophonic phonos.
The figures show that monophonic sales accounted for
a full 40% of the unit total in Nov. 1960, as opposed to
28% in Nov. 1959. While Nov. 1960 showed the year’s
highest monthly sales of mono units, the figure was still
lower than Nov. 1959’s mono sales. Stereo sales in Nov.
1960 were nearly 44% below Nov. 1960.
The stereo-to-mono ratio for 1960’s first 11 months
contrasts sharply with Nov.’s percentage. Stereo sales
constituted more than 72% of the retail sales units vs. 60%
for the first 11 months of 1959. Total phono sales declines,
particularly in October (down 19% from year-before) &
November, practically wiped out 1960’s lead over 1959.
Eleven-month retail sales were just 2% ahead of ’59.
Factory phono sales for November (the highest in any
1960 month) indicated a pre-Christmas buildup, but they
were lower than the corresponding 1959 month for only the
2nd time in 1959 (first time was October). Nevertheless,
total 11-month factory phono sales outpaced retail sales by
a little more than 12%. EIA phono sales statistics:
PHONO FACTORY SALES
I960 1959
Month Mono Stereo Total Mono Stereo Total
January 118,400 341,329 459,729 184,147 177,336 361,483
February 92,649 324,666 417,316 164,873 188,760 353,623
March 63,264 242,623 305,787 119,075 168,117 287,192
April 30,962 142,409 173,371 47,153 126,111 172,264
May 36,793 146,176 182,962 33,366 89,827 123,183
June 69,293 198,407 267,700 44,976 152,900 197,876
July 70,992 222,659 293,561 44,691 168,668 203,269
August 109,321 307,517 410,838 65,179 277,545 342,724
September 146,997 384,289 531,286 102,399 377.785 480,184
October 143,160 391,821 614,980 139,679 456,471 696,050
November 177,786 343,006 520,792 167,879 455,582 623,461
TOTAL ...1.059,617 3,044,702 4,104,319 1,113,207 2,628,092 3,741,299
PHONO RETAIL SALES
1960 1959
Month Mono Stereo Total Mono Stereo Total
January 150,688 368,964 449,923 231,429 169,214 390,643
February 102,063 347,860 448,128 171,127 156,477 327,604
March 61,249 249,497 310,746 139,677 140,076 279,662
April 41,503 152,141 193,644 94,226 118,197 212,423
May 39,734 141,080 180,814 70,228 82,765 152,993
June 44,925 166,339 210,264 66,979 100,982 167,961
July 68,787 180,949 239,736 82,742 124,979 207.721
August 79,364 267,681 336,945 98,132 198,926 297,058
September 115,863 264,636 380,499 132,686 257,857 390,543
October 126,807 272,101 398,908 162,248 343.428 495.676
November 174,801 263,182 437,983 183,774 469,048 652,822
TOTAL 995,784 2,663,330 3,659,124 1,423,148 2,151,948 3,575,096
Anti-trust indictment has been filed by a federal grand
jury in Dayton, O., against International Resistance Co., 3
other manufacturers and 2 individuals, alleging that they
conspired to fix prices of composition electrical resistors
used in TV, radio and other communications equipment.
Named with International Resistance in the charges —
which could result in one-year prison sentences and/or
$50,000 fines — were Allen-Bradley Co., Stackpole Carbon
Co., Speer Carbon Co., Allen-Bradley sales mgr. George W.
Vater and Speer Carbon marketing vp Edward W. Butler.
The indictment alleged that the defendants started in 1955
to maintain uniform prices for resistors packaged for
commercial & military customers. Their sales in 1959
alone totaled $43 million, the grand jury said. Filed at same
time by Justice Dept, was a civil suit seeking a federal
court injunction against any collusive practices.
VOL. 17: No. 4
19
Trade Personals: Victor J. Joerndt elected NARDA pres.,
succeeding Carroll D. McMullin; McMullin replaces Joerndt
as treas.; Gail K. Pinkstaff resigns April 15 as NARDA
exec, vp . . . Harold W. Schaefer promoted from vp-gen.
mgr., appliance planning & product development, to vp-
engineering dir., Philco consumer products div. . . . Pat A.
Calobrisi appointed product planning mgr., Motorola con-
sumer products div., succeeding K. Warren Snider, reas-
signed to a special assignment on the West Coast.
John A. Mayberry, ex-Sylvania, named merchandising
mgr., CBS Electronics distributor sales . . . William H.
Rous named international operations vp, Amphenol-Borg
. . . Walter H. Powell, industrial relations vp, International
Resistance Co., named also operations vp . . . Robert F.
Stewart appointed mktg. vp, Gabriel Electronics; David
Fales III, ex-Martin Co., named chief engineer.
Herman R. Henken, ex ad mgr., RCA industrial elec-
tronic products, named ad & sales promotion mgr., RCA
electronic data processing div. . . . Douglas C. Lynch, RCA
International pres. & managing dir., named also a dir. of
RCA Victor Co., Canada . . . David J. Gardam appointed
plant personnel mgr., RCA electron tube div., Marion, Ind.,
succeeding Paul Thompson, now plant personnel mgr., RCA
electronic data processing div., Palm Beach, Fla.
Harold J. Schulman, promoted from mktg. mgr. of
sound products and Knight-Kits to vp & gen. mgr., Knight
Electronics Corp., Allied Radio wholly-owned subsidiary
. . . Henry Feldmann, FXR founder & ehmn., resumes com-
pany presidency, succeeding Tore N. Anderson, resigned
. . . Frank A. Gunther, former exec, vp-gen. mgr., elected
pres, of Radio Engineering Labs.
Charles A. Tepper appointed vice-chmn., Industro
Transistor, succeeded as pres, by Ira R. Becker, promoted
from secy.-treas.; Tepper named also chmn. of subsidiary
Poly-Chem Materials Corp . . . Edwin L. Davis named to
new post of industrial & military products sales mgr., GE
receiving tube dept. . . . Robert V. Jordan named to new
post of product mgr., microwave devices, Sylvania electronic
tube div.; William J. Peterson appointed product mgr.,
receiving & cathode-ray tubes. John Spitzer appointed ad
& sales promotion mgr., Sylvania semiconductors.
Phillip L. Gundy, Ampex Corp., has been elected pres-
ident of Western Electronics Mfrs. Assn. New vps are
Arthur N. Curtiss, RCA; Kenneth C. Stone, Kinetics Corp.;
William C. Webber, Tektronix; Burgess Dempster, Elec-
tronic Engineering Co. Emmet C. Cameron, Varian Associ-
ates, is the new secy.-treas.
Stuart L. Bailey, pres, of Jansky & Bailey Inc., was
elected IRE treas., succeeding the late Dr. W. R. G. Baker.
Re-elected were Secy. Haraden Pratt, Editor Ferdinand
Hamburger Jr. and Dirs. Alfred N. Goldsmith & Patrick E.
Haggerty. Elected new dir. was Motorola’s D. E. Noble.
Most TV manufacturers will get into color “within
the next 2 or 3 years,” RCA Chmn. Brig. Gen. David Sar-
noff said last week. The General’s statement was released
by RCA in the form of a correction to an interview with
him by Marie Torre in Jan. 19 N.Y. Herald Tribune. Miss
Torre’s account of the interview caused some raised eye-
brows in the industry by stating that Gen. Sarnoff “offered
the educated opinion that there’ll be color TV in almost
every American home within 2 years, 3 at the most.” Said
Gen. Sarnoff’s subsequent statement: “This is incorrect.”
He said his comment had been in answer to the question,
“When did I think most other manufacturers in the elec-
tronics industry would be in the color-TV business?”
Finance
Mergers & acquisitions: Ling-Temco Electronics has
acquired San Antonio-based Ed Friedrich Inc. and Fried-
rich Refrigeration Inc. in a “multi-million-dollar cash
transaction.” The 2 Friedrich companies make & market
air conditioning & refrigeration equipment. Ling-Temco
also reports that it has obtained “a strong position of
ownership” in Chance Vought. Indications are that Ling-
Temco has acquired at least 10% and possibly up to 40%
of the Dallas-based aircraft-electronics-trailers firm’s
1,189,390 shares • Westinghouse has purchased Teletronic
Systems Corp., TelAutograph’s 80%-owned subsidiary, for
$600,000 cash. Teletronic makes electronic consoles for use
in plant security systems. Its employes own the other 20%
of stock • Lynch Corp. (Symphonic Electronic) is nego-
tiating to purchase “a leading manufacturer of instrumen-
tation & test equipment” whose stock is listed on a major
exchange. The acquisition, via a stock exchange, is ex-
pected to be completed by mid-February • Fairchild
Camera & Instrument has purchased Pacific Mercury
Electronics’ Joplin, Mo. cable production plant. The cash
transaction includes production equipment & materials.
Trading in 16 Japanese securities, including those of 5
leading electronics corporations, will be made simpler
through a move just taken by the Japanese Finance Minis-
try. The Ministry last week approved plans for 4 U.S.
banks to issue American Depository Receipts (ADRs)
representing shares in the companies. ADRs are certifi-
cates that represent the deposit of foreign shares in cor-
respondent banks overseas; in addition to handling the
ADRs, the issuing banks handle collection of dividends and
their exchange into dollars. Morgan Guaranty Trust Co.,
N.Y., has filed registration statements with SEC for hand-
ling ADRs of 5 major Japanese companies, including Sony
Corp., Toshiba and Hitachi. Irving Trust Co., N.Y., will
also handle Hitachi, Nippon Electric and 3 other firms.
SEC case echo: Pres. Morton Carlin of Judson Com-
mercial Corp., N.Y. factoring firm which was involved in
SEC cases against Skiatron Electronics & TV and ex-MBS
Pres. Alexander L. Guterma’s operations with F. L. Jacobs
Co. stock, has been charged with grand larceny. N.Y.
District Attorney Frank S. Hogan announced Carlin’s
arrest on a grand jury indictment alleging that he swindled
7 customers out of $1.3 million by misusing stock they
pledged with the Judson firm as collateral against loans.
Progress Webster Electronics Corp., Chester, Pa. man-
ufacturer of electronic components, plans public sale of
150,000 common stock shares at $4.50 per share through
underwriters headed by Marron, Sloss & Co. Inc. An SEC
registration statement (File 2-17468) said that the proceeds
would be added to working capital.
ITT has sold for “more than $12 million” a portion of
its holdings in Nippon Electric Co. Ltd. of Japan. The
sale, which reduced ITT’s working interest to 15% from
22%, was made to Japanese interests headed by the Daiwa
Securities Co. and the Sumitomo group. ITT continues to
be a principal stockholder of Nippon Electric, Japan’s
largest manufacturer of telecommunications equipment.
ITT’s association with Nippon Electric dates from 1899.
MGM has registered 157,579 common stock shares with
SEC (File 2-17457) for use in stock-option plans. The
registration statement said 126,100 shares were reserved
for issuance under outstanding options, and that the rest
already had been issued to executive officers.
20
JANUARY 23, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring; the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
American Electronic Labs
1960 — year to Nov. 30
1959 — year to Nov. 30
$ 2,691,419
1,999,091
Beckman Instruments
1960 — 6 mo. to Dec. 311
1959 — 6 mo. to Dec. 31
31,300,000
25,442,965
Electronic Assistance
1960 — 9 mo. to Oct. 31
1959 — 9 mo. to Oct. 31
1960 — qtr. to Oct. 31
1959 — qtr. to Oct. 31
3,139,897
232,595
999,955
100,003
IBM
I960 — year to Dec. 311
1959 — year to Dec. 31
1,436,053, 085"
1,309,788,037
Loral Electronics
1960 — 9 mo. to Dec. 311
1959 — 9 mo. to Dec. 31
27,000,000
10,553,469
Howard W. Sams
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
4,891,092
4,815,122
Net Earnings
Per
Common
Share
Common
Shares
$ 73,127
$0.73
53,297
.53
1,550,000
1.12
1,381,223
1,262,172
.93
1,363,094
183,859
.31“
584,004
(2,923)
500,000
44,453
.08“
584,004
8,921
.02“
500,000
168,180,880“
9.18
18,310,954
145,633,212
7.97
18,268,943
950,000
.55
1,740,444
379,053
.22*
1,740,444'
359,020
.84
425,450
299,112
.70
425,450
Notes: 'Preliminary. -After preferred dividends. 3Record. 'Adjusted for July-1960 5% stock dividend and Oct.-1960 3-for-l stock split.
Officers-&-DirectorS stock transactions as reported to SEC
for December :
Allied Artists. Albert Zugsmith bought GOO, held 171,500.
AB-PT. James G. Riddell sold 100, held 1,500.
American Electronics. Charles L. Jones sold 200, held 500.
Ampex. Herbert L. Brown bought 750, held 2,673. Thomas L. Tag-
gart bought 1,500, held 4,470.
Amphenol-Borg. C. Marshall Borg exercised option to buy 400,
held 1,066 personally, 2,666 in trust, 23,000 in estate. Harold R. Egenes
exercised option to buy 1,000, held 2,033.
Arvin Industries. Eldo H. Stonecipher bought 300, held 2,425.
Avco. John Mihalic Jr. exercised option to buy 1,000, held 7,300.
Belock Instr. Harry D. Belock sold 2,000 in private sale, held 221,496.
Capital Cities Bcstg. Lowell J. Thomas sold 3,200, held 164,767.
Cinerama. Nicholas Reisini bought 6,800 through Robin Interna-
tional, held 94,460 in Robin International, 350,000 personally.
Collins Radio. H. V. Gaskill sold 600, held 822.
Corning Glass. William H .Armistead exercised option to buy 1,000,
held 2,000. Paul T. Clark exercised option to buy 576, held 2,500. Wil-
liam C. Decker exercised option to buy 4,000, held 18,937. R. Lee Water-
man sold 400, held 1,460.
Daystrom. John W. McLaren bought 100, held 100.
Decca Records. Albert A. Garthwaite sold 200, held 3,500. Harold
I. Thorp sold 500, held 500.
Desilu Productions. Edwin E. Holly bought 300, held 2,300. Milton
A. Rudin bought 100, held 100 personally, 187 in partnership.
Electronic Research. Max W. Shapiro sold 1,000, held none.
Electronics Capital. L. J. Rice Jr. bought 500, held 3,500. David
Salik bought 200, held 15,956.
Electronics international Capital. Charles T. M. Collis bought 100,
held 100. Charles E. Salik bought 2,100 through Fleetwood Securities and
45 more through Salik & Co., held 2,100 in Fleetwood Securities, 45 in
Salik & Co., 7,877 personally.
Filmways. James C. Kellogg III sold 1,500, held 50.
GE. John W. Belanger sold 500, held 17,068. Ralph J. Cordiner
exercised option to buy 9,000, held 21,090. Hershner Cross exercised
option to buy 480, held 913. Milton F. Kent bought 450, held 2,081.
Harold A. Olson sold 2,000, held 2,327. Charles K. Rieger exercised
option to buy 3,106, held 7,931. Willard H. Sahloff exercised option to
buy 2,445, held 7,554. Charles V. Schelke sold 114, held 3,969.
General Instrument. Herman Fialkov exercised option to buy 799,
held 24,891. Louis Scadron sold 600, held 6,878.
General Telephone & Electronics. Jacob B. Taylor exercised option
to buy 760, held 2,695. Ralph D. Heusel sold 100, held 2,100. Walter G.
Wright exercised option to buy 300, held 13,800.
Globe-Union. Ralph W. Conway exercised option to buy 100, held
2,450. John S. Owen bought 500, held 1,000. Remington H. Warner
exercised option to buy 100, held 660 personally, 280 for wife.
Hazeltine. James F. Harrigan bought 100, held 1,403.
Lear. William P. Lear Jr. exercised option to buy 175, held 13,849.
Ling-Temco Electronics. D. H. Byrd bought 3,800, held 76,803.
Oswald G. Villard Jr. sold 1,600, held none. Lee D. Webster bought 400,
held 1.000.
Litton Industries. Charles R. Abrams Jr. sold 400, held 5,000. Roy
L. Ash sold 1,000, held 118,489 personally, 2,460 as custodian, 14,178 in
partnership. Lewis W. Howard received 307 in exchange for Triad
Transformer Corp. stock, held 6,772. Fred R. Sullivan sold 1,000, held
15,260. Charles B. Thornton transferred 7,400 from community property
interest, held 284,246 personally, 31,191 in partnership.
National Theatres & TV. W. J. Friedman bought 2,000, held 3,000.
Oak Mfg. E. A. Carver bought 1,000, held 1,000.
Philco. Gaylord P. Harnwell bought 286, held 1,000.
Raytheon. N. B. Krim exercised option to buy 661, held 661.
Thompson Ramo Wooldridge. A. T. Colwell exercised option to buy
2,000. held 12.000. Harold L. George sold 1,000, held 28,035.
Trans Lux. Harry Brandt bought 1,190 personally, 500 through
Brapick Inc., 100 for foundations, held 164,090 personally, 4,000 in
Brapick Inc., 34,280 in foundations, 17,000 for wife, 100 in Barvic The-
atres, 200 in Marathon Pictures, 400 in Bilpam Corp., 400 in Pamela
Amusement.
Transitron Electronic. Charles Rimkus sold 139, held none.
Tung-Sol. H. Merle Darling bought 207, held 4,062. George E. Hal-
lett bought 100, held 1,540.
Walt Disney Productions. W. H. Anderson bought 400, held 900.
Lawrence E. Tryon bought 200, held 200.
Webcor. Titus Haffa bought 61,540, held 66,790 personally, 57,304
in joint tenancy.
Westinghouse. J. H. Jewell exercised option to buy 5,260, held 5,260.
Reports & comments available: International Resist-
ance, review, Blair & Co., 20 Broad St., N.Y. 5 • Radio
Shack, study, Granbery, Marache & Co., 67 Wall St., N.Y.
5 • Multi-Amp Electronic, report, G. Everett Parks & Co.,
52 Broadway, N.Y. 4 • Standard Kollsman Industries,
report, Eastman Dillon, Union Securities & Co., 15 Broad
St., N.Y. 5 • Official Films, discussion, H. Hentz &Co., 72
Wall St., N.Y. 5 • Gulton Industries, review, A. C. Allyn &
Co., 122 S. La Salle St., Chicago 3 • General Tire &
Rubber, memo, Auchincloss, Parker & Redpath, 2 Broadway,
N.Y. 4 • Wilcox-Gay, report, Webber-Simpson & Co., 208
S. La Salle St., Chicago 4 • Reeves Soundcraft, prospectus,
Emanuel, Deetjen & Co., 120 Broadway, N.Y. 5.
Columbia Pictures’ earnings in fiscal 1961’s 2nd quarter
(ended Dec. 26) will top the $510,000 earned in the preced-
ing quarter and the $307,000 of the year-ago period. First
vp Leo Jaffe said that 2nd-quarter results will include part
of the more than $11 million Columbia is to receive on its
recent sale of post-1948 movies to TV (Vol. 16:49 p6).
Pacific Industries has been listed for trading on the
American Stock Exchange. Symbol: PI.
Over-the-counter stock quotations will be found on p. 13.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
Gross Telecstg
Q
$0.40
Feb.
10
Jan. 25
Gross Telecstg. “B”...
Q
.071/2
Feb.
10
Jan. 25
Paramount Pictures . .
Q
.50
Mar.
10
Feb. 23
Republic Corp
Q
.15
Feb.
15
Feb. 3
Rico Electronics
Q
.22 y2
Feb.
24
Feb. 3
Taft Bcstg
Q
.10
Mar.
14
Feb. 15
Taft Bcstg
Stk.
Mar.
14
Feb. 15
Thompson Ramo Woold.
—
.35
Mar.
15
Feb. 28
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC READY TO WRAP UP ALLOCATIONS POLICY: All-channel
receiver law, vhf-uhf simulcasting, ETV uhf reservation, removal
of uhf assignment table, deintermixture (p. 1).
COURT OKAYS FCC BOSTON CH. 5 ACTION, sends the case
back for a new choice of winner among 3 applicants. WHDH-TV
and Mass. Bay to suffer demerits (p. 3).
FCC's "TRAFFICKING" PROPOSAL draws more station opposi-
tion, all asserting that Commission has plenty of power now (p. 4).
Programming
ANOTHER TRIUMPH FOR TV is achieved by live coverage of
President Kennedy's first news conference (p. 2).
12 SHOWS EVICTED thus far this season. Believed to be a third
of final total (p. 5).
Auxiliary Services
3 PAY-TV INSTALLATIONS PLANNED in U.S. by Telemeter, but
"test case" before state agency may delay the wired system in
Little Rock. TelePrompTer plans 2 systems (pp. 3 & 9).
Congress
SEC. 315 INQUIRY IS SET for 2 days of Senate hearings as the
opening FCC-TV-radio event of the new Congressional session.
Top industry brass is billed for the witness stand (p. 8).
Film cS Tape
OZZIE NELSON SIGNS with Writers Guild of America 3 days after
their strike call against him (p. 10).
Consumer Electronics
LABOR DECLARES WAR on imports: IBEW local's boycott threat
against Japanese components is likely to spread to other labor
groups, influence negotiations, spur legislation (pp. 15 & 17).
PITTSBURGH BONDED TUBE is being shown to set & tube manu-
facturers, but new laminated picture-tube processes are too late
for "1962 models," now frozen (p. 15).
GOVT. PREDICTS RISE of 6% in electronic equipment output, 5%
in components, in Commerce Dept.'s annual outlook (p. 16).
ELECTRONICS EXPORTS ROSE 12% in 1960 to $450 million,
exceeding imports by more than 4 to 1. Consumer-electronics
exports dropped, however, Commerce Dept, says (p. 17).
Finance
EMERSON PROFIT-SALES SAG: Earnings dropped 41.5% on a
5.5% decline in volume in the 1960 fiscal year (p. 19).
Advertising
RISING MEDIA COSTS are analyzed by Grey Advertising, which
finds that it costs 20% more to maintain 1957's schedules (p. 7).
TV GAINED 8% IN NOVEMBER while total national ad volume
rose 4% from the year-earlier month (p. 7).
Stations
ARIZONA & OREGON ETV STATIONS START: KAET (Ch. 8) Phoe-
nix and KOAP-TV (Ch. 10) begin Jan. 30. A review of vhf outlets
that have left the air (p. 14).
Other Departments
TECHNOLOGY (p. 6.) FOREIGN (p. 9). NETWORKS (p. 12).
FCC READY TO WRAP UP ALLOCATIONS POLICY: FCC continues to zero in on its
proposed TV allocations policy — the most important problem in its domain. Very soon, the Commission
will give Congress its recommendations. We've followed FCC thinking extremely closely, and major
aspects have been foreshadowed here (Vol. 16:50 p2, 16:52 p2, 17:2 pi, etc.). It's understood that policy has
almost congealed, and unless there's a totally unexpected reversal, here it is:
(1) Legislation requiring that all sets shipped in interstate & foreign commerce be capable of receiv-
ing all vhf & uhf channels — with FCC to be given authority to prescribe minimum performance. FCC is con-
sidering telling Congress that such law is "of utmost importance to the national welfare." This shows how
much steam is behind measure.
(2) Uhf is asserted to be absolutely vital to a nationwide TV system, and it must be stimulated.
(3) A pool of uhf channels will be set aside for existing vhf operators, who will be encouraged to
telecast on both simultaneously.
(4) A pool of uhf channels will be reserved for educators.
(5) All other uhf channels will be available to newcomers on a first-come, first-served basis — to
encourage fast applications for choice low channels, reduce or eliminate hearings for contested channels.
(6) Vhf drop-ins, with short co- & adjacent-channel spacings, will be assigned to a few major markets
— not more than 10.
2
JANUARY 30, 1961
(7) Operating requirements for uhf stations will be relaxed — e. g., elimination of vestigial sideband
filter, reduced power <£ height.
(8) Uhf & vhf will be deintermixed wherever FCC believes public will gain more than it may lose.
Some Commissioners, perhaps all, favor following language justifying recommendations:
"Without the receiver legislation, the program will necessarily lose a large portion of its effective-
ness. Certainly development of uhf stations will be retarded. In the face of the limited use of the large por-
tion of uhf spectrum space now allocated to TV broadcasting, it may be necessary to surrender substantial
portions for other pressing needs. The result will be the ultimate confinement of TV broadcasting to the
wholly inadequate 12 channel vhf system.
"It is clear that the 12 vhf channels do not provide adequate opportunities for growth to meet the
demand of our expanding economy. Moreover, any attempts to squeeze in any substantial number of addi-
tional vhf stations can only result in serious degradation of the quality of TV service to metropolitan areas, and
virtual elimination of such service to many rural areas. Obviously, such a program could not provide an
adequate solution to this problem.
"Failure of the long-range program would handicap the nation with a limited TV system with inade-
quate opportunities for local outlets & effective competition. We could expect the inequities & monopolistic
elements in the present system to become magnified, and costs of sponsoring programs to significantly
increase to the point where only the large advertisers can participate. This would be a result opposed to
our national policy & desire for increased competition, and inevitably pressures will mount for the adoption
of strong measures to overcome the shortages. This may include breakdowns in the technical standards to
squeeze in more assignments in the vhf, and such regulatory measures as rationing of time on stations."
ANOTHER TRIUMPH FOR TV: "The traditionalists of journalism, from an era when reporters
clustered around a President's White House desk and exchanged sparkling repartee, can quit yearning. Live
TV has become the new arm of Presidential communication with the public."
TV's precedent-shattering achievement Jan. 25 in carrying President Kennedy's first news conference
live to millions was underlined that way by UPI in its overnight lead from Washington. It reflected the gen-
eral (but not unanimous) applause (however reluctant & rueful) from the press for all hands responsible for
the New Frontier event which challenged the newspaper's pre-eminence as the White House news medium.
"A solid hit," said UPI. "Altogether successful innovation for both govt. & TV," said Jack Gould in
N.Y. Times. "Press conferences televised live are here to stay," Washington Post acknowledged, adding
editorially that the first one "simultaneously met expectations & aroused high hopes." N.Y. Herald Tribune
saw live TV making White House conferences "an important political instrument — perhaps more important
than ever before."
There were some press misgivings & dissents. "This new type of Presidential appearance, of course,
is here to stay," Wall St. Journal editorialized. But it yearned — somewhat surprisingly — for the FDR days
when there was "great flexibility" in White House conferences & less chance of Presidential slips-of-tongue
getting out. Philadelphia Inquirer commented: "At a time when a wrong interpretation placed on a Presi-
dential remark could set off an international crisis that would be hard to control later, it appears stupid to
jeopardize our welfare just to furnish a good TV show." In some second thoughts on the subject, N. Y.
Herald Tribune warned that televised conferences mustn't be occasions for "political propaganda."
Such TV hazards were discounted by N.Y. Times editorial, however. It said "benefits are likely to
be greater than the risks," concluded: "The nationally televised press conferences can be of tremendous
service in bringing the govt, a little closer to the people." President Kennedy himself said "this system has
the advantage of providing more direct communication." And his asst, press secy. Andrew Hatcher added:
"So far as we are concerned, there will be many more televised press conferences." Frequency, he said,
will be up to the networks themselves. Schedules for upcoming conferences will alternate regularly from
10 a.m. to 4 p.m., with evening sessions (such as the first one) planned for every 6 or 7 weeks.
Networks' technical handling of initial 6 p.m. conference, which ran 39 minutes in the sparkling new
auditorium of the State Dept. Bldg., 8 blocks from the White House, was nearly flawless. Crews worked from
8 glassed-in broadcast booths. Newspapers gleefully played one bobble: ABC's John Edwards announced:
"Now — President Eisenhower's press conference." (It had to happen to Hagerty.)
VOL. 17: No. 5
3
TELEMETER PLANS 3 U.S. PAY SYSTEMS: Patterned after the pilot wired pay-TV
system in Toronto area, 3 U.S. Telemeter installations are now in active planning stage, says Paramount's
International Telemeter. It announced location of one — Little Rock, Ark. — but reports from Little Rock indi-
cated the start may be delayed pending decision of a "test case" before the state Public Service Commission
to determine whether the telephone company can be required to provide pay-TV cable service.
Telemeter plans another system — in the N.Y. city area, possibly in Rego Park, Queens, which has
been widely rumored as a Telemeter site. Location of 3rd new area hasn't been revealed. Meanwhile, Tele-
PrompTer says it is planning 2 pilot wired pay-TV systems — in Liberal, Kan., and in Henry Kaiser's new
Hawaii-Kai luxury housing development.
Telemeter has teamed up with a powerhouse in the community-antenna business — Midwest Video
Corp., which owns CATV systems in 8 communities — for the Little Rock project. Although it headquarters in
Little Rock, Midwest currently has no CATV there. Exec, vp G. R. Morrell told us Midwest expects to carry
the 3 Little Rock stations on its system in addition to 3 Telemeter channels. The Little Rock metropolitan area
has 78,100 households.
Midwest Video has asked Southwestern Bell Telephone Co. to install & maintain the Little Rock
cable system as Canadian Bell Telephone System is doing in the Etobicoke, Ont., Telemeter installation. In
its petition to Ark. Public Service Commission, Midwest said Bell had turned down the request. The com-
plaint stated this constituted discrimination, and asked PSC to require Bell to establish rate schedule & pro-
vide this type of service.
Southwestern Bell vp-gen. mgr. Warren E. Bray denied his company had turned down Midwest's
request. "This is a type of service we don't presently offer," he told us. "But we are in the communications
business and we certainly plan to negotiate & study this open-mindedly." Nevertheless PSC member John
R. Thompson foresaw "a battle of the titans" before his Commission. PSC rules permit other parties to inter-
vene in proceedings, so it's not unreasonable to speculate that local TV stations & movie exhibitors may
come forth to oppose Midwest's petition. (More about Telemeter-Midwest project on p. 9.)
• • • •
Test of TelePrompTer's "Key TV" system is slated to begin in late spring or early summer on the
2,400-home TelePrompTer-owned CATV system in Liberal, Kan. Probability is that a few hundred homes on
the system will get Key TV boxes for test. Unlike Telemeter's coin-in-the-slot system, the Key TV plan lets the
viewer select his pay-TV program now, and pay later (Vol. 16:42 p7). The viewer choice is registered on tape
at central hq, and he's billed at end of month, along with his regular CATV fee. TelePrompTer people are also
enthusiastic about Key TV for ETV (push-button combinations permit viewers to take multiple-choice tests by
TV) and for merchandising (push button to order merchandise displayed on TV). It's likely that both these
non-pay-TV uses for Key TV will be tested in Liberal. TelePrompTer owns its own cables <& poles in Lib-
eral, therefore is not dependent on the telephone company.
Key TV will be used in super-deluxe Hawaii-Kai CATV system (which will be owned jointly by
TelePrompTer & Kaiser Industries — Vol. 16:49 p24) to bring Honolulu stations to homes in the plush Hawaii-
Kai development. The system will be wired for Key TV from the start, according to TelePrompTer officials.
Underground cables will be laid at same time as homes are being built (first of the initial 2,000 homes will be
started next spring). Eventual goal is city of 25,000 homes. A possibility being considered by Kaiser is built-
in color TV in every home.
The FCC
Court Okays FCC Boston Ch. 5 Action: Court of Appeals,
its ruffled feathers smoothed by FCC, gave the Commission
what it wanted and put the Boston Ch. 5 “influence” case
back into FCC’s hands.
After the Commission last July 14 decided that
WHDH-TV should lose its CP but be allowed another
(though handicapped) crack at Ch. 5 along with its
original 3 competitors, the Court decided that FCC had
violated an earlier Court order to maintain the status quo
(Vol. 16:29 pi, et seq.) . In last week’s ruling, the Court
said that it is now satisfied with the Commission’s findings
& recommendations to the Court. These findings, in brief,
were that the CP to WHDH-TV should be set aside;
that another comparison of applicants be made and Ch. 5
be given to the best applicant; and that both WHDH-TV
and Mass. Bay Telecasters be given demerits in the com-
parison, because their principals attempted to influence
FCC through the back door. The 3rd applicant is Greater
Boston TV Corp.; a 4th, DuMont Labs, has dropped out.
FCC’s next move isn’t certain, but it will probably
ask each of the 3 competitors to file briefs supporting their
cases, hold an oral argument, then issue a final CP.
A
JANUARY 30, 1961
FCC’S ‘TRAFFICKING’ PROPOSAL: Surely few people
care for FGC’s proposed rule to restrict sales of sta-
tions held less than 3 years. More comments filed last
week echoed the views of those submitted in the previ-
ous week (Vol. 17 :4 pi).
NAB, for one, asserted there’s “no magic in numbers,”
and “we believe the imposition of a time limit as the
determining factor as to whether or not a hearing should
be held is both artificial & unnecessary.” NAB believes
that FCC now has adequate power to deal with speculators.
If FCC insists on “some rule-of-thumb,” NAB said
in the comments submitted by counsel Douglas A. Anello,
it ought to include more exceptions for when it would
waive hearings. It suggested that these might include:
Station operating consistently at a loss, and “assignments
or transfers which are not pro forma as such but which
would result in the continuity of service & policy by exist-
ing management.” NAB also termed “very unrealistic” the
FCC proposal to apply the 3-year rule to any station
obtaining a major change in facilities.
Storer Bcstg. Co. stated that the proposal would be
“unworkable,” overloading FCC’s hearing processes &
causing 18-to-24-month delays in transfer approvals. In
addition, Storer said, “a transferor’s good faith & integrity
would be placed in issue” when it was designated for hear-
ing and its “staff would be demoralized, advertising sales &
revenues would be damaged, programming would be
impaired, and in most cases the transferor would be forced
to withdraw his application to avoid complete disruption. ”
Storer claimed that FCC has produced no facts to
prove that trafficking has increased in recent years — and
that Congress never intended a minimum holding period.
Several other stations — including KHVH-TV Hono-
lulu, radio WDNG Anniston, Ala. & WJOB Hammond, Ind.
— suggested additional circumstances in which exceptions
should be allowed. Among them: “Divorce settlements,
gifts to children, basic unhappiness in living conditions in
the community, complete dissatisfaction with the broadcast
business, desire to settle issues of significance (such as
the recent broadcaster-community antenna system contro-
versy) , plans to expand & enter new markets.”
Station broker James Blackburn, after stating that the
rule wouldn’t affect his business much because most of his
clients have held their stations more than 3 years, asserted
that the “proposed amendment would change the whole
nature of broadcasting, making it less attractive to owners,
and reducing its ability to operate in the public interest.”
Ethics in govt, agencies and legislation against con-
flicts of interest will he subjected to another study in
Washington. Asking for a report on the perennial problems
by March 15, President Kennedy set up a special 3-man
panel to recommend: (1) Measures “to ensure that all
activities of the federal govt, are conducted with the
highest possible standards of . ethics.” (2) “Approaches to
strengthening the conflict of interest laws.” Panel members
are retired Circuit Court Judge Calvert Magruder, U. of
Pa. Law School Dean Jefferson B. Fordham, Yale Law
School Prof. Bayless Manning.
More short-termers: Radio WITT Lewishurg, Pa. &
WKVA Lewiston, Pa. have been granted 15-month renewals.
FCC stated that the authorizations were “with admonish-
ment about previously indicated unauthorized transfer of
control of WITT to WKVA, application for which was
subsequently dismissed.”
FCC Hits Reluctant Witnesses: FCC supported chief ex-
aminer James Cunningham to the hilt last week, affirming
his stand against the Hollywood witnesses who refused to
produce testimony that the Commission wanted in the TV
film hearings last October. As expected (Vol. 16:45 p5), the
FCC voted to order the following to produce: MCA’s Taft
Schreiber, Dick Fishell, Betty Langley, Mary Rothschild,
Dick Fishell & Associates, Promotions Unlimited.
MCA said it would go to court. It may go first to the
Federal District Court in Los Angeles, then to Washing-
ton’s Court of Appeals or even to the U.S. Supreme Court
if it continues to lose along the line. It’s assumed that the
Fishell group will do likewise.
In last week’s order, the FCC directed the parties to
appear at a time & place designated by Cunningham — and
if they don’t, “an action to require their testimony [will]
be instituted forthwith in the U.S. District Court.”
FCC has again asserted that it has final jurisdiction
over tall towers, but it buried its statement in the text of a
recommendation to Congress for a minor amendment of the
Communications Act. Asking Congress to give it authority
to require adequate painting of towers no longer used for
transmissions, the Commission said, in passing: “Further,
the FCC is the federal agency which has final authority to
authorize the construction of towers to be used as part of
a licensed X’adio station ... In addition, the FAA, which is
the federal agency having primary responsibility over the
navigable airspace, recognized the FCC’s authority in the
field of antenna towers.” To bear this out, FCC quoted from
the Aug. 1950 FAA and Airspace, issued by FAA, which,
referring to “radio or TV transmitting towers which may
involve or create an aeronautical hazard,” stated: “The
final action on these cases is taken by the FCC.” FCC also
forwarded to Congress a recommendation that it amend
the law to eliminate the requirement that applications be
accompanied by an “oath or affirmation.” FCC believes its
processes will be speeded and that other laws are adequate
to cover false statements.
FCC critic James M. Landis, President Kennedy’s
special asst, for regulatory agencies, lit no new fires under
the Commission in a Jan. 22 appearance on NBC-TV’s
Meet the Press (see also p. 7). Questioned about the new
administration’s plans to implement his scathing report on
the agencies (Vol. 17:1 pi), Landis performed with more
restraint than he had on Mike Wallace’s WNTA-TV N.Y.
show Jan. 12. He said then that FCC should be able to
raise the “tenor” of TV programming, that there’s “a lot
to be said” for govt.-run networks (Vol. 17:3 p3). On Meet
the Press Landis confined himself to such observations as:
(1) It will be tough to get Congressional approval of
agency reorganization plans. (2) It’s hard to draw legis-
lative lines between proper & improper off-the-record
approaches to agencies. (3) The Kennedy administration
has “no desire to increase regulation for regulation’s sake.”
(4) “New blood” will help the agencies operate better.
(5) The biggest problem is disposing of case backlogs.
Sen. Hart (D-Mich.) told the Senate later that the Meet
the Press performance should demonstrate that Landis
doesn’t want to “upset or erode the independence of the
independent agencies.” Hart inserted the transcript of the
show in Jan. 26 Congressional Record.
Uhf translator CP granted: Ch. 73, Baker, Elgin, La
Grande & Union, Ore., to Blue Mountain TV Assn., to
translate KHQ-TV Spokane.
VOL. 17: No. 5
5
Programming
12 Shows Evicted: Eleven film series and one live show
have l’eceived their eviction notices to date. This total is
believed to represent less than a third of the total expected
to be reached in the next few months — which is the prin-
cipal reason why 200 pilots are being prepared (Vol. 17:3).
Additions to the casualty list last week were 2 entries
from Four Star Television — Dante (Howard Duff) and
Peter Loves Mary (Peter Lind Hayes & Mary Healy) —
which we learn will not be back next season. P&G has until
April 17 to decide on renewal of the Hayes-Healy series,
but in any event it’s doomed on NBC-TV.
Previous TV film casualties were Dan Raven, Screen
Jems; Riverboat, Revue Studios; The Westerner, Wanted
— Dead or Alive and The Du Pont Show with June Ally son,
all from Four Star ; The Garlund Touch, Paramount TV ;
The Islanders, MGM-TV ;- Klondike, Ziv-UA; The Tab
Hunter Show, Shunto Productions. The live casualty,
Witness, is produced by David Susskind.
A longtimer that is not returning — although not
canceled — is Dick Powell’s Zane Grey Theater. Powell,
instead, will host a new 60-min. anthology series on NBC-
TV next season. The pace on buys for next fall hasn’t been
as rapid as that of the casualties. Other purchases are
The Freshman, a comedy, from Four Star; The Bob Cum-
mings Show, a comedy, produced by Revue. Walt Disney’s
Wonderful World in Color has been slotted for 7:30-8:30
p.m. Sundays on NBC-TV next season. And NBC-TV is
expected to schedule a 60-min. 20th Century-Fox TV
newcomer, tentatively called Monte Carlo.
* * *
Casualty rate is rising for network nighttime TV
programs, reports Jan. 23 Sponsor. Since 1955, a new
Nielsen study shows, the number of new shows which
returned the succeeding year declined annually (with the
exception of 1957) from 55% in 1955 to 38% in 1959. In
that .same period, the number of new shows increased
annually from 42 to 50. Other findings: Single sponsorship
of programs dropped to 27.8% in I960 from 49.6% in 1958.
The nighttime schedule consumed by 30-min. shows declined
in those 3 years to 49.3% from 65.1%; the 60-min. share
increased to 45.8% from 32.6%.
Dramatic programs, news & special events, and feature
films won the largest percentages of viewer votes in a
recent survey by Pulse Inc. for Television Age. Asked
which categories should get more TV time in 1961 than
they got in 1960, 500 N.Y. viewers requested more of these
3 categories at the rates of 52.4%, 48% and 44% respec-
tively. Another high scorer was comedy, which got 41.8%.
The category which had the lowest score among viewer
requests for more time was crime & mystery (15.2%).
Asked which categories should get less time, 44.6% of the
viewers awarded the scallion to that category. Only 3% of
the respondents thought there should be less news &
special events in 1961. Two-thirds thought they would
spend the same amount of time watching TV in 1961 as
they did in 1960; 17.2% said more time and 16.8% said less.
Broadcast headlines thrown into 5-min. news shows
don’t constitute responsible electronic journalism, NAB
board member Allan Page, mgr. of radio KGWA Enid,
Okla., told a 4-state TV-radio news clinic at U. of Kan.
He said broadcasters should spurn news “gimmicks” &
develop fewer stories, but in greater depth.
Ratings & Program Mortality: While ratings may be the
most important factor in deciding whether a show stays on
the air or is canceled, they obviously don’t tell the whole
story. As networks prepare for mid-season axings, Nielsen
notes there is no absolute cut-off point in ratings, below
which a show is dropped and above which it stays.
The average rating of the approximately 50 shows can-
celed at the end of 1959 was 13.9 (Vol. 16:51 plO), but a
more detailed breakdown of the Nov.-Dee. 1959 AA ratings
indicates that some low-rated shows are staying on the air
(24% of those programs whose ratings were less than 15),
while a few shows which rated between 22 & 30 were
dropped. This table, prepared for us by Nielsen, indicates
the percentage of programs returning in 1960 in each
rating category:
1959 AA Rating
No. of Shows
% Returned in 1960
30 or more
2
100
25-29.9
15
93
22-24.9
14
93
20-21.9
13
69
15-19.9
31
63
Under 15
38
24
18.2 (average)
113 (total)
56% Returned
Danger of TV censorship was seen last week by U.S.
Supreme Court Chief Justice Warren, speaking for the
dissenters in a 5-4 decision that upheld a Chicago ordinance
giving the city authority to require its approval before a
movie may be exhibited. The decision, Warren said (joined
by Justices Douglas, Black & Brennan), “presents the real
danger of eventual censorship for every form of communi-
cation, be it newspapers, journals, books, magazines, TV,
radio or public speeches.” The suit was brought to the
Court by Times Film Corp., which had refused to submit
its movie “Don Juan” for approval by city censors, who
then refused to allow its exhibition. • In Hollywood, MPAA
Pres. Eric Johnston strongly urged TV to join the movie
industry in the fight against censorship, warning that TV,
radio and other media will ultimately face censorship too
if they don’t combat it now. The Supreme Court decision,
he said, may be a “stimulation” to more censorship boards.
Vatican guidance on TV shows is being published for
Roman Catholics who view Italian programming. The
guidance, “indicative” and considered not binding as in the
case of film & theater judgments, comes from the Catholic
TV Center of Italian Catholic Action.
NBC International supplied 15 film hours of Inaugural-
day coverage to 6 foreign countries (Holland, Denmark,
Italy, Germany, Australia, Philippines). In a separate
agreement, BBC was supplied with a special 30-min. film.
CBS News Film subscribers in 30 countries were serviced
with Inauguration day films, and Australian Bcstg. Corp.
bought complete CBS kinescope. ABC radio supplied Voice
of America with its audio coverage, but no foreign TV deals.
TV “is here to stay” and it’s time for newspapermen to
“lay down the sword” & accept the medium as an estab-
lished news competitor, President Kennedy’s press secy.
Pierre Salinger said Jan. 25. Addressing a National Press
Club luncheon in Washington just befoi’e the President
went before live TV network cameras for his first White
House press conference (see p. 2). Salinger said the new
arrangement didn’t mean TV was favored over newspapers.
Block-booking injunction order will be filed by the
Justice Department this week. A Jan. 26 conference at
N.Y. federal court adjourned before completion of the
action, which is based on the Dec. 2 decision by Judge
Archie O. Dawson that TV sales of features in blocks are
illegal (Vol. 16:50 p5).
6
JANUARY 30, 1961
TV & radio cultural exchanges between the U.S. &
USSR aren’t working out. Radio Moscow complained in a
broadcast accusing American officials of reneging on
pledges. The same situation prevails in exchanges of
movies, the Russians said. In reply, the State Dept, put out
a 3,000-word statement calling the broadcast a “totally
unwarranted & insupportable attack.” Said the State Dept. :
“Everyone knows that Soviet Premier Khrushchev has
received liberal radio & TV time” here — more than any U.S.
official ever got in Russia. Moreover, the U.S. reply said,
packaged Russian TV & radio shows offered for U.S.
programming haven’t been satisfactory. TV shows don’t
meet U.S. technical standards and radio shows aren’t
shipped in time to meet schedules, the State Dept, main-
tained. As for movies, the State Dept, reminded the Rus-
sians that 8 Soviet films have been purchased by U.S.
theater exhibitors under the 1959 exchange agreement —
and that they’ve had wide distribution & gala openings.
Exploitational & commercial aspects of the present
broadcast-journalism award system “negate the aims of the
honoring organizations,” charged MBS Pres. Robert F.
Hurleigh last week. He was addressing a symposium at
the U. of Georgia Henry W. Grady School of Journalism
conducted in association with the Ga. Bcstrs. Assn. Hur-
leigh called for a procedure similar to that used for the
Ayer typography awards to newspapers: Set aside 2 weeks
in the year for entry submission, thus eliminating “spor-
adic, award-seeking forays.” He also criticised award
categories for “failing miserably” to keynote programming
changes. Network development of daily world events
documentaries is going “unrecognized & unsupported by
the very groups priding themselves as the watchdogs of
the media’s cultural, ethical & educational developments.”
Winner of Montreux international TV festival (May
15-27) may be seen by over 300 million televiewers. Rules
of the contest, released Jan. 29, encourage competitors to
telecast the winning musical or variety program over their
outlets. Networks from some 35 nations, independent &
govt.-owned members of the European Bcstg. Union which
is endorsing the contest, are expected to take part in the
Swiss-sponsored contest. The rules also specify the pay-
ment of copyright dues which “could result in the payment
of substantial sums to the company & artists who produce
the Golden Rose winner.” Entries must be especially
prepared for TV during the 12 preceding months.
U.S. took top honors at the recently concluded
international TV festival in Monaco, copping prizes for the
best dramatic program (“Medea”), best non-dramatic
(“Very Important People”) and best current events pro-
gram (Yul Brynner’s “Rescue”). Other awards went to
England’s Sir Laurence Olivier for his performance in
the American “The Moon and Sixpence” & Argentina’s
Violeta Antier for “Judith.” Japan’s Minao Joskida won
the best direction prize for “Underground,” and Sosuke
Pugi won the prize for the best writing of an original dra-
matic work with “The Last 30 Minutes.”
Flexibility of the NBC-Gulf Oil contract paid off Jan.
24. In a matter of hours after the disappearance of the
Portuguese ship Santa Maria, NBC went into action with a
30-min. (10-10:30 p.m.) special, “Piracy in the Caribbean,”
pre-empting the first half-hour of “Life in the 30s.” The
Frank McGee-narrated summary of the event’s political
implications included a reading of the radiogram sent to
NBC by rebel leader Capt. Henrique Malta Galvao, audio
pick-ups from Santa Lucia in the Windward Islands, and a
report from a Washington-based naval officer.
Early rating results for live telecasts of President Ken-
nedy’s first news conference (see p. 2) came as a surprise to
NBC-TV, which has become accustomed to a strong lead in
political programming (the 1960 conventions, Election,
Inauguration). In the 7-city Arbitron, which recorded 9
million viewers for the 6-6:45 p.m. period, the CBS audience
share of 12.9 had the edge over NBC’s 12.6. “We expect to
pick up considerably in the national Nielsen,” an NBC
official told us. According to the N.Y. Nielsen, WNBC-TV
did only slightly better than the network in the multi-city
area. It captured an audience share of 14.8 against a 12.4
for WCBS-TV. The homes-using-TV figure for the 6-6:30
p.m. period in N.Y. stood at 55.8 (2,315,000 homes) against
the “normal” 43.1 for the time period. But NBC broke its
own TV audience record Jan. 20. In the 29-market Trendex,
the network scored a 50.4 share of the 11 a.m.-3 p.m.
Inauguration Day viewers — against a 32.3 for CBS, reach-
ing 28 million homes. (Huntley & Brinkley reached 27,-
700,000 TV homes on Election night).
Goldwater-McCarthy debate (Face the Nation, CBS-
TV, Thu. Jan. 26, 10-11 p.m.) pulled a mere 5.0 against
ABC-TV’s 23.8 for The Untouchables and NBC-TV’s 16.3
for Groucho Marx, according to the ARB 7-city ratings.
Special citation has been awarded to CBS-TV by the
American Institute of Architects for “Big City — 1980,”
the Nov. 21 program in the T omorrow series sponsored by
American Machine & Foundry. Another CBS program at-
tracting special notice is “Harvest of Shame,” the Nov. 25
report on migratory workers (Vol. 17:4 p7). It is being
shown to members of Congress this week (Jan. 30).
Technology
Satelite communications experiment for one year has
been authorized to AT&T by the FCC which granted 6325-
6425 me for tests of various kinds of transmissions, includ-
ing TV. NASA will do the launching of up 'to 6 satellites,
will be reimbursed at cost — estimated at $3 million each.
Each earth station will cost about $106,000, satellites about
$250,000. Ground stations will feed 3 kw into the antenna,
satellites 5 watts. FCC has also turned down as “prema-
ture” AT&T’s petition for the allocation of non-common-
carrier frequencies 6425-6925 me to space communications.
Lockheed Aircraft Corp. last week submitted to FCC a
recommendation that it be permitted to become a “common
carrier’s common carrier” — supplying satellite service to
other earners. The presentation was made to a meeting of
officials of FCC, NASA, OCDM & Congressional space
committees. It was based on a big survey by the manage-
ment firm of Booz, Allen & Hamilton and a legal analysis
by Pierson, Ball & Dowd. Ex-FCC Chmn. John Doerfer is
also associated with the project. The Lockheed position is
that FCC is the only agency empowered to get the ball
rolling now. Lockheed envisioned a porgram to cost $260
million during a 6-year initial period, placing 2 satellites
22,300 miles out in space and 20 stations on earth — 4 of
them in the U.S. NASA last week invited bids by March 6
on an 85-lb. active satellite — “Project Relay” — capable of
carrying TV, multi-channel telegraphy and data handling,
and due for launching in mid-1962. Specifications were out-
lined to representatives of 41 industries last week.
Digital TV, an encoding technique which offers poten-
tial for closer station spacing, improved signal-noise levels,
better fringe service, narrower bandwidth, etc., will be
discussed & demonstrated in Washington Feb. 13 by Bureau
of Standards under IRE auspices.
VOL. 17: No. 5
7
Advertising
Rising Media Costs: Today’s advertiser will have to spend
20% more in real dollars just to maintain his 1957 schedule,
concludes Grey Advertising in a study of cost trends during
the past 4 years. Prime factors in the rising costs: inflation,
changes in coverage, increased competitive pressures. Fol-
lowing are Grey’s analyses of TV, magazines, newspapers:
TV: A $100,000 network-TV schedule in 1957 cost
$24,000 more in 1960. In that time span, although total
U.S. households increased only 5%, TV saturation increased
10% and the number of TV-owning homes jumped 15%.
If 1960’s advertiser spent only what he did in 1957, he
reached 12% fewer people and received no benefit from the
population growth.
Magazines: A $100,000 magazine ad schedule in 1957
cost $27,000 more in 1960. In the intervening 4 years,
magazine circulation increased 13% and the proportion of
homes that bought magazines rose 8%. If the advertiser
made no change in 1960 from his 1957 budget, he lost 15%
of his previous market coverage.
Newspapers: A $100,000 newspaper ad schedule in
1957 cost $11,000 more last year, and failure to in-
crease would have cost the advertiser 17% of his previous
coverage. In the 4-year period, while U.S. households put
on that 5% increase, the proportion of homes buying news-
papers slumped 4%. (For another study, see Vol. 16:15 p7.)
FTC’S Kintner Lauds Landis: Unexpected words of praise
for President Kennedy’s regulatory-agency advisor James
M. Landis came last week from Republican FTC Chmn.
Earl W. Kintner, whose Commission was among those
lambasted by the White House aide (Vol. 17:1 pi).
Landis was absolutely right in pointing out “the crying
need of the administrative agencies for effective personnel,”
Kintner said in a 54-page FTC “Apologia” written for the
anti-trust law section of the N.Y. State Bar Assn.
“I support Mr. Landis’s views on this subject com-
pletely, and I earnestly hope that the new administration
will implement them without favor or reservation,” Kintner
said. He added that the views of the Landis report “on the
selection of agency members, and his brief for the centrali-
zation of executive & administrative responsibility in the
agency chairmen, strike most responsive chords with me.”
Kintner had only mild criticism for another section of
the Landis report which urged transfer of some of FTC’s
anti-trust jurisdiction to the Justice Dept. This recom-
mendation had been assailed earlier by Democratic FTC
member William C. Kern as “inimical to the public inter-
est” (Vol. 17:3 pl8). Kintner merely recorded his “respect-
ful disagreement” with the Landis proposal.
The lame-duck Republican chairman, who is awaiting
replacement by a Kennedy appointee, also had some words
of advice for his FTC successor:
“The regeneration of agency policy must not be
limited to the recruitment of new personnel. The enthus-
iasm & imagination of veteran staff members, often dor-
mant or repressed, must be kindled. Advancement for the
meritorious must be sure & swift, and quiet harbors must
be found for those who are exhausted or incompetent.”
Another speaker at the N.Y. lawyers’ meeting was
Landis himself. He conceded he had “stepped on some toes”
in his report to President Kennedy, and that maybe it would
be better to strengthen FTC than to take away any of its
present functions. For one thing, Landis said, FTC needs
more authority to stop “false & deceptive” TV advertising.
Net TV Up 8% In Nov.: The total national ad volume
rose only 4% in November above the Nov.-1959 level,
despite healthy increases by outdoor (22%), newspapers
(15%) and network TV (8%). These gains were whittled
by magazines’ 5% & radio’s 4% declines, Printers’ Ink’s
latest index shows.
With the sole exception of radio — -down 1%— all major
media showed cumulative gains. The leaders: TV & mag-
azines (10% each), business (7%). Total year-to-date
business ran 7% ahead of 1959’s Jan.-Nov. volume.
Only TV & radio improved in November from Oct.
1960, producing respective gains of 1% & 5%. Newspapers
repeated the preceding month’s volume, and all other media
showed losses, topped by magazines’ 16% decline.
Index % Change from
Nov.
Nov.
1 month
1 year
% Cumulative
Medium
1960
1959
ago
ago
Change
General Index
. 234
224
— 5
+ 4
+ 7
Total Magazines
. 175
184
—16
— 5
+10
Weekly
. 185
200
-24
— 8
+12
Woman’s
. 141
142
— 4
— 1
+ 9
General Monthly ...
. 231
230
— 4
+ 8
Farm
91
122
+ 7
—25
— 9
Newspapers
. 202
175
+15
+ 2
Network Television .
. 513
476
+ 1
+ «
+10
Network Radio
22
23
+ 5
— 4
— 1
Business Papers
. 244
240
— 1
+ 2
+ 7
Outdoor
. 166
136
— 2
+22
+ 5
All indexes have been seasonably adjusted. The index shown for each
medium is based on estimated total advertising investments in the
medium, including talent, production and media costs. For each medium,
the base 1100) is an average of total investments in the years 1947-1959
except for the TV base, which covers the years 1950-52.
“Guaranteed”-product advertisers should bone up on
answers to 7 questions, according to FTC attorney George
J. Luberda. Assigned to evaluate complaints pouring in
from consumers who say they’ve been taken in by broadcast
claims & print-media ads, Luberda drew up this list of
questions for consumers to ask: (1) “Who is going to make
good on the guarantee?” (2) “Does the product have to be
returned to the seller?” (3) “Is the entire product
guaranteed, or just those parts that rarely, if ever, wear
out?” (4) “Who pays the labor charges involved in the
product’s repair?” (5) “Is routine servicing covered by the
guarantee?” (6) “Is the guarantee based cn the price you
actually pay for the product or is it pro-rated on a manu-
facturer’s ‘list’ or ‘suggested retail’ price?” (7) “Is the
guarantee in writing or is it contained only in the sales-
man’s smiling assurance?”
New reps: KGUN-TV Tucson to Young Jan. 1 from
Headlev-Reed ° WLOF-TV Orlando, Fla. to Young Jan. 1
from Headley-Reed • WCIA Champaign, 111. to Peters,
Griffin, Woodward Jan. 1 from Hollingbery • KTEN Ada,
Okla. to Weed Jan. 1 from Raymer • KCMC-TV Texar-
kana, Tex. to Blair Television Associates Jan. 1 from Ven-
ard, Rintoul & McConnell • WEAU-TV Eau Claire, Wis.
to Young Jan. 1 from Hollingbery • WKBT La Crosse,
Wis. to Avery-Knodel Jan. 1 from H-R Television.
Ad People: M. Michael Griggs and Jack Goldsmith
appointed BBDO vps . . . Herman Davis and Maxwell
Sapan named Compton vps . . . Robert Dolobowsky, ex-
Grey, named Doherty, Clifford, Steers & Shenfield vp . . .
Carleton Spier retires as vp, dir. & copy supervisor, BBDO.
Ralph Zeuthen named Compton vp . . . A. O. Bucking-
ham becomes Y&R senior vp & member of the plans board,
N.Y. office. He is succeeded as Y&R Ltd. London managing
dir. by James P. Wilkerson . . . Paul Bradley, Kenyon &
Eckhardt vp, resigns to form his own PR & sales develop-
ment firm, Bradley & Associates.
8
JANUARY 30, 1961
Congress
SEC. 315 INQUIRY SET: Broadcasting’s big brass is
lined up for the opening FCC-TV-radio event of the
new Congressional session — the 2 days of Senate hear-
ings this week on how networks & stations behaved
themselves politically during the 1960 Presidential
election campaign (Vol. 17:4 pll).
FCC Chmn. Ford has been summoned by Commerce
Communications Subcommittee Chmn. Pastore (D-R.I.) as
the lead-off witness at 10 a.m. Jan. 31 (Room 5110, New
Senate Office Bldg.). He will report on the industry’s
operations under suspension of the Communications Act’s
Sec. 315 for the top candidates.
Scheduled to follow Ford to the stand — with the
industry’s own reports on the experimental lifting of equal-
time requirements— are CBS Inc. Pres. Frank Stanton,
NAB Pres. LeRoy Collins and NBC Pres. Robert E. Kint-
ner. ABC Washington vp Alfred Beckman & MBS Pres.
Robert F. Hurleigh will testify Feb. 1.
Unlike industry witnesses in other Congressional inves-
tigations in recent sessions, they aren’t expected to be
given a hostile reception by the 5-man Communications
Subcommittee. Pastore has had nothing but praise for the
non-equal-time Kennedy-Nixon Great Debate series & other
network campaign shows.
The likely outcome of the Senate proceedings is devel-
opment of Capitol Hill support for permanent suspension
of Sec. 315 for major-party nominees for President & Vice
President. Commerce Committee Chmn. Magnuson (D-
Wash.) has already submitted legislation (S-204) to regu-
larize the equal-time exemption (Vol. 17:2 pp3&4).
It’s unlikely, however, that the testimony will bring
Congress much nearer to NAB’s longtime^legislative goal
— outright repeal of Sec. 315 to free broadcasters of all
political broadcast inhibitions.
Yarborough’s Plans for Watchdog Hearings
Still to be heard from on the broader Sec. 315 issues
is Sen. Yarborough (D-Tex.) and his Commerce Freedom
of Communications Subcommittee. He had announced plans
for “watchdog” hearings before the end of January to
explore complaints that broadcasters had discriminated
against candidates for lesser offices (Vol. 17:2 p4).
At last week’s end Yarborough had been unable to
arrange a “watchdog” hearing schedule, however. His
Subcommittee’s operating appropriation runs out Jan. 31,
but he planned to ask for an extension to keep his tiny staff
together, and was determined to go ahead with his plan for
a public airing of Sec. 315 beefs.
Meanwhile, the Yarborough Subcommittee’s chief
counsel Creekmore Fath was busy reading proof on docu-
mented Sec. 315 background evidence — a half-dozen vol-
umes containing scripts of political broadcasts in 1960.
The first volume was due Jan. 30 from the Govt. Printing
Office. Fath told us no meeting of the Subcommittee to
plan hearings had been scheduled for this week, but that
Yarborough will try again to get together with other
members— Sens. McGee (D-Wyo.) & Scott (R-Pa.):
On the House side, the usually-turbulent FCC-TV-radio
investigative front was quiet for a change. Rep. Harris
(D-Ark.) & his House Commerce Committee, not yet fully
reorganized for the new session, marked time.
Sec. 315 was. on the legislative agenda of the Harris
Committee, too— along with network regulation, trafficking
in station licenses, ex-parte hanky-panky in regulatory
agencies, etc. (Vol. 17:2 p2). But the Commerce Committee
probably won’t get going in these areas this session until
it sets up a unit to replace its headline-winning legislative
Oversight Subcommittee.
Harris also was awaiting ammunition for an investi-
gative foray into still another broadcasting sector — TV &
radio audience rating services and how they are used for
program, network and station promotion. A special study
of the systems by the American Statistical Assn., commis-
sioned last year by the Oversight Subcommittee, had been
scheduled for delivery this week (Vol. 16:52 p3). The
lengthy ASA report wasn’t finished last week, however.
And a 3-man ASA team headed by Dr. William Madow was
told by the Oversighters’ counsel Robert W. Lishman to
take its time. A companion study of rating services by
FTC field agents looking for unfair trade practices (Vol.
16:36 p8) also has been under way since last year.
Ban on racing information is proposed in an anti-crime
bill (S-528) co-sponsored by Sens. Wiley (R-Wis.) & Ben-
nett (R-Utah). In addition to prohibiting use of leased-
wire services for gambling purposes, the perennially intro-
duced measure says: “No radio or TV broadcasting station,
for which a license is required by any law of the United
States, shall broadcast or permit to be broadcast any
gambling information relating to horse racing before the
start of any race on the day it is scheduled to be run, or
during the one-hour period immediately following the finish
of such race or before the start of the next race at that
track, whichever period is longer. This section shall not
preclude the broadcasting of, or information concerning, a
horse race where such broadcast is carried as a special
event, provided that no more than 2 horse races shall be
broadcast by any station or chain of stations per day.”
Similar legislation (HR-3022) is sponsored in the House by
Rep. Cramer (R-Fla.).
Strict good-conduct rules for govt, employes — and
members of Congress, too — are proposed in package legisla-
tion (S-603 & 637 and HR-3450 & H Con. Res. 121) intro-
duced by Sens. Javits & Keating and Rep. Lindsay (R-
N.Y.). Among other things, the measures would: (1) Set
up a joint Congressional committee to draft a permanent
code of ethics for legislators & legislative employes. (2)
Codify & update conflict-of-interest laws. (3) Require that
“any written or oral communication” between members of
Congress or their staffs and regulatory agencies be placed
in public records. In a similar legislative move, Sen.
Proxmire (D-Wis.) submitted a resolution (S. J. Res. 39)
to establish a 9-man Commission on Ethics. Proxmire’s
plan was supported in the House by Rep. Bennett (D-Fla.).
Separate conflict-of-interest bills (HR-3411 & 3412) were
introduced by Reps. Celler (D-N.Y.) & McCulloch (R-O.).
Reorganization authority of the White House which
expired in 1959 would be restored under a bill (S-153)
approved by the Senate Govt. Operations Committee. Co-
sponsored by Sens. Humphrey (D-Minn.) & Ervin (D-N.G.),
the measure would permit the President to revamp struc-
tures of federal agencies unless the Senate or House vetoed
his plans (Vo. 17:2 p3).
Far-reaching probe of “national & international tele-
communications and the use of communications satellites”
is on the agenda of the Senate Commerce Committee.
Chmn. Magnuson (D-Wash.) introduced a housekeeping
resolution (S. Res. 74) asking for $315,000 to carry on 2-
year inquiries in the communications areas & in such other
committee jurisdictions as fisheries,- wildlife and weather.
VOL. 17: No. 5
9
Touchy Untouchables: Rep. Santangelo (D-N.Y.) con-
tinued his campaign against ABC-TV’s The Untouchables
last week, on his charge that the series over-emphasizes
gangsters of Italian origin, obtaining an agreement that
ABC officials would meet with him & other Congressmen in
Washington Feb. 1.
Santangelo said that representatives of Sons of Italy
had met with ABC officials in N.Y. last week, but that
“they were sloughed off with some sort of promise to clean
up the program for next season. That’s not satisfactory
to me,” he said.
He’s not completely grim on the subject, however,
relating that someone had suggested a counter-measure to
the program : “Have it followed with a program featuring
Gina Lollobrigida, Sophia Loren and other Italian beauties
— and call it\The Touchables.”
Ex-Attorney General Rogers added his weight to the
blast by James V. Bennett, dir. of the Bureau of Prisons
(Vol. 17:3 pl4). He wrote' to Sen. Schoeppel (R-Kan.),
who had been aroused by Bennett’s complaint about the A1
Capone episodes. “I am advised,” Rogers wrote, “that
none of the events, or anything like them, actually occur-
red. The transfer of Capone & the other prisoners was
routine and made without a single untoward incident or
effort to escape. Mr. Bennett, who was an asst. dir. of the
Prison Bureau at that time, says the whole program ‘was
as phony as the payola quiz shows’ . . . The program here
involved seems to me, like payola & the quiz shows, another
example of broadcasters failing to fulfill their duties as
trustees for the public. For it should have been obvious to
them & the producers that the use of the semi-documentary
form would mislead many watchers into believing that the
venality & brutality of the officers of the prison service in
fact existed.”
Joint Committee on the Budget, to study & screen
budget proposals of federal agencies & departments, would
be set up under a bi-partisan bill (S-529) introduced by
Sen. McClellan (D-Ark.). The new 14-member group would
be empowered to pass on all money requests before they
reach Senate & House Appropriations Committees.
“National AGVA Week” would be celebrated Oct. 9-15
under a House proposal (H. J. Res. 157) by Rep. Halpern
(R-N.Y.). Rejf. Celler (D-N.Y.) suggested June 4-10 for
the observance in an earlier resolution (Vol. 17:4 pll).
Another daytimer bill (HR-3334), to extend operating
hours of sunrise-to-sunset radio stations to 6 a.m.-6 p.m.,
has been introduced in the House by Rep. Pelly (R-Wash.).
Similar Communications Act changes (HR-3469) were pro-
posed by Rep. Shipley (D-Ill.) .
Foreign
Formosa will get color TV, if Chiang Kai-shek ac-
cepts an offer of technical & economic assistance from
Matsutaro Shoriki, chairman of Japan’s Nippon TV Net-
work. “If President Chiang so desires,” Shoriki said,
“NTV is prepared to send technicians and to furnish funds
to start color TV.” He said an outlay of 100-to-200 million
yen ($280,000-560,000) would be ample to introduce color
TV in Taipei & nearby communities.
Roving radio station, equal in power to “4 top U.S.
stations” and ready to be flown “almost anywhere on the
globe,” is planned by Voice of America dir. Henry Loomis.
The portable truck-mounted transmitter would be available
for emergency service to supplement VOA installations.
Auxiliary Services
Wore about
TELEMETER’S U.S. PLANS: Midwest Video Corp., the
multiple-CATV owner picked as the first announced
U.S. Telemeter operator (see p. 3), hopes to run Tele-
meter installations in other cities in addition to Little
Rock, we were told by a Midwest spokesman. One dis-
tinct possibility is Austin, Tex.
Midwest Video’s backers are substantial. Its president,
C. Hamilton Moses, an attorney, is former chmn. of Ark.
Power & Light Co. and Louisiana Power & Light Co., is
currently a dir. & exec, committee member of the Ark.
power firm, and is past president of Ark. State C. of C.
Others associated with Midwest: Winthrop Rockefeller;
Sterling Stores Pres. David Grundfest; Walter E. Huss-
man, pres, of South West Newspapers and of KCMC-TV &
KCMC Texarkana, Tex.
Midwest currently has contract to wire up one-station
Austin, Tex. for CATV, and contemplates eventually add-
ing a Telemeter installation there. Midwest officials
declined to estimate timetables or costs for either the Little
Rock or the Austin system — but at least in Little Rock,
timing depends on the length & outcome of PSC proceeding.
Commenting on its Midwest Video tie-up, TeLmeter
Pres. Louis A. Novins announced: “We are now prepared
to move ahead in selected situations in the U.S. which are
representative of large sections of the population. The
development of Telemeter in our country will be on a
‘grass roots’ basis. In each area, Telemeter rights will be
licensed to a local group that includes important local
interests with high standing in that community.”
Last-minute reprieve from the White House was hoped
for at last week’s end by Walter Reed Hospital’s medical
TV center dir. Dr. Paul W. Schafer, to save his million-
dollar installation from budget-economy dissolution (Vol.
17:2 p9). “Whether we live or die at 5 p.m. Jan. 30, when
we’ve been ordered to close down, is up to the President’s
office now,” Dr. Schafer told us. Spumed by Surgeon Gen-
eral Leonard D. Heaton, who initiated the shutdown
order, Dr. Schafer enlisted active Congressional support —
including Sen. Humphrey (D-Minn.) & Rep. Flood (D-Pa.)
— to carry his case to the White House. They asked Presi-
dent Kennedy’s legal aide Myer (Mike) Feldman, a broad-
casting veteran, to try to see to it that the budget slash is
held up at least long enough for another look at the TV
center’s operations.
Re-match between heavyweight champion Floyd Pat-
terson & contender Ingemar Johansson March 13 will be a
fund-raiser for N.Y. Heart Association. TelePrompTer,
which is handling TV closed-circuiting (Vol. 17:1 pll) will
feed the Miami fight to a Madison Square Garden audience
of 12,000 and the Heart Assn, will collect proceeds on all
sales (except the lowest-priced $5.50 seats). “Golden Circle”
seats will sell at $100. TelePrompTer also announced that
BBC has bought TV & radio rights for $50,000. Adding this
to the $300,000 from ABC for radio rights, the bout will
yield “more money than any previous fight in history,”
said TelePrompTer Pres. Irving B. Kahn.
Add anti-pay-TV bills: House Judiciary Committee
Chmn. Celler (D-N.Y.), long a foe of pay-as-you-see TV,
has reintroduced a measure (HR-3020) prohibiting charging
of fees for home viewing. " : • ; • ■
10
JANUARY 30, 1961
Film & Tape
WGA-Nelson Conflict Settled: One of the Writers Guild of
America’s shortest strike calls ended late Friday when
producer-director-star Ozzie Nelson verbally agreed to sign
a contract, 3 days after the Guild had called its strike
against him. At the same time, Stage 5 Productions, which
films Nelson’s ABC-TV series, The Adventures of Ozzie &
Harriet, signed with WGA.
Originally Nelson had refused to sign with WGA, bas-
ing his stand on a legal point, on an outspoken resistance
to the royalty concept for writers written into the new
contract, and on opposition to the pension plan.
WGA said that last fall, 3 writers who work for
Nelson on his ABC-TV series, The Adventures of Ozzie &
Harriet, joined the Guild: Dick Bensfield, Perry Grant,
and Don Nelson, the producer’s brother. Consequently,
WGA tried to sign Ozzie Nelson, who has never been a
signatory in his 9 years in TV film. He refused.
Prior to the settlement, Nelson explained that inas-
much as he had signed the 3 writers prior to their joining
the Guild, WGA, by calling them out on strike, would be
“forcing them to commit an illegal act” (breach of con-
tract). “I am not against unions,” he added. “I was a
member of the old Screen Writers Guild. But there have to
be a couple of voices in the wilderness to alert the people
that our free enterprise system is going down the drain.”
He told us he could see why actors should have pen-
sions and should share in residuals (“they have short-lived
careers, as a rule; writers don’t”), but he saw no reason for
extending these benefits to writers. He said he had paid his
writers over scale for years, even though not a WGA
signatory. Pensions for writers are “ridiculous,” he re-
marked, mentioning that his writers are “3 years younger
than I am.” “The writer today gets unemployment insur-
ance, social security, royalty and a pension. The Guild is
telling the companies in effect: ‘These writers are idiots
who can’t take care of themselves, so you, the employer,
must put money away for them.’ ” As for the royalty con-
cept of residuals, Nelson said “I don’t want partners.
He added that the Guild hadn’t called him in the 19
years he had been on TV & radio, and he couldn’t under-
stand the belated interest. Kenyon replied that there was
nothing WGA could have done about Nelson’s operation
previously, because his writers had been non-Guild scripters
until last fall.
Public-affairs series, Face of the World (30-min., 13-
episodes, on international social, religious & economic cus-
toms), produced by Westinghouse Bcstg. Co. & the Jesuit
Missions National Information Center, debuted Jan. 15 on
the 5 WBC stations. WBC has also sold it to WNEW-TV
N.Y. and may offer it for general distribution. Reports on
customs of Korea, Japan, Iraq & India are highlights.
Myrna Fahey has been signed by MGM-TV as the
“bride” for its Father of the Bride pilot. Leon Ames is
“father.” Robert Maxwell is. producer . . . Bob Hope will
me the Oscar Awards April 17, to be telecast on ABG-TV
. . . Albert J. Cohen has been replaced as producer of The
Racer by Phil Shuken as exec, producer and John Greene &
Herb Stewart as co-producers ... Joe Naar, ex-Revue
Studios producer, has joined Screen Gems . . . Herbert
Marshall stars in The Atoner, Four Star Television
pilot to be seen on Dick Powell’s Zane Grey Theater . . .
Mark Richman stars in the pilot of MGM-TV’s Cain s
Hundred, being made for NBC-TW
Film’s Export Problems & Promises: Complex & often
frustrating problems face American TV film companies
seeking to sell their wares abroad. And the problems are
growing. This was the consensus expressed last week at
an Academy of Television Arts & Sciences meeting in
Hollywood by panelists Richard Dinsmore, West Coast
sales mgr. for Screen Gems; Robert Lewine, CBS Films
program vp, and Henry White, gen. mgr., WNTA-TV N.Y.
“We haven’t scratched the surface in the overseas
market yet,” said Dinsmore, who thought England posed
the greatest current problem because of its stringent quota
restrictions. And Japan is another problem because it
won’t pay more than $500 for any U.S. film.
Still another headache looms south of the border, the
SG executive went on, disclosing that each South American
country now wants U.S. telefilms dubbed in the country
where they are shown. The cost of such an operation would
be exorbitant, he pointed out. Dinsmore said, too, that
Latin America is shying away from U.S. telefilms which
contain too much violence, and a number of these nations
plan to produce their own shows. Nevertheless Latin
America was optimistically described as the largest poten-
tial customer for American films. Most of the problems
are associated with a surge of nationalism, and Dinsmore
expressed confidence that they will be resolved. He said he
looked for the new Washington administration (“and this
would be true no matter who had won”) to pour a lot of
money into South America, which will inevitably help the
U.S. telefilm companies selling product there.
Lewine attributed quota systems such as England’s to
the fact that “people overseas prefer American films to
their home-grown product.” There is resentment abroad
that more foreign-made films aren’t seen in the U.S., but
such films would never be acceptable to the mass market
here, he declared.
White said in this connection that foreign producers
are becoming increasingly alert to American tastes and are
turning out shows with the U.S. market as their principal
target. There is an increasing aggressiveness in the selling
of foreign TV films to the U.S. market, he added.
Dinsmore predicted that eventually Germany would be
the best market for American TV films, Brazil second.
Films produced in England, Japan, and France, as well
as commercials from England & Japan, were shown.
Cautious optimism for an IATSE settlement with the
TV & movie producers was expressed last week by some
sources engaged in the talks. Negotiators appeared eager
to reach agreement on a new contract as soon as possible.
The present one expires this Tuesday (Jan. 31). One
leading TV-film executive told us: “We feel labor &
management are completely aware of the mutuality of the
problems, and are trying to find a way to their solution.”
Both sides were reported working on compromise proposals.
Key IATSE demands are a 25% across-the-board wage
hike; increase in pension and health & welfare benefits,
and compensation from movie producers for post-1948
movies sold to TV. Among those taking part in some of
the intensive negotiations as observers were Revue Studio
Pres. Taft Schreiber, Four Star Television Pres. Dick
Powell, MGM Pres. Joseph R. Vogel, and Paramount Pic-
tures Pres. Barney Balaban.
Flying A Productions, Gene Autry’s TV film company
which has been inactive for several years, may return to
production this year, we’re told by Autry, who adds that
he is considering starring in a series.
VOL. 17: No. 5
11
NEW YORK ROUNDUP
Add syndication sales: Trans-Lux has sold the West-
inghouse-produced series, The American Civil War, to the
5-circuit Armed Forces TV Network . . . Ziv-UA’s Miami
Undercover is now in 102 markets; new sales include WGN-
TV Chicago, KONO-TV San Antonio, WRBL-TV Columbus,
Ga. . . . Javelin Productions (new ITC div.) has sold The
National Football League Presents (60-min. films of the
1960 NFL games) in 38 markets. Sales include WPIX N.Y.,
WBBM-TV Chicago, WMAR-TV Baltimore . . . UAA’s post-
1948 UA package has been bought in 3 new markets, includ-
ing WNBQ Chicago, bringing the total to almost 60 . . .
MCA-TV sold its off-network 30-min. mystery-adventure
series, M-Squad, in 14 new markets, upping the total to 30.
New sales include KYW-TV Cleveland, KPIX San Fran-
cisco, WHEN-TV Syracuse.
N.Y. chapter of Academy of TV Arts & Sciences has
formed a new local stations committee, to be headed by
Frank J. Shakespeare, Jr., WCBS-TV vp-gen. mgr., and
Bennet H. Korn, Metropolitan Bcstg. exec, vp for TV. “We
feel it is now incumbent upon us to serve the interests of
the 7 local N.Y. TV stations and to stimulate the coopera-
tive effort on behalf of the N.Y. community,” said ATAS
N.Y. Pres. Hem’y S. White.
NTA has sold 17 of its feature films, many of which
have been telecast, to theatrical distributor Exclusive Inter-
national Films. Included in the deal are “High Noon,”
“Cyrano de Bergerac” and “The Bells of St. Mary’s.” EIF
Pres. Edward Gray said a recent sampling proved “exhib-
itors are still interested despite their TV-exposure.”
WPIX N.Y. has scored one foreign & 2 domestic sales
for its newest 60-min. station-produced documentary,
“Castro, Cuba and Communism,” less than 24 hours after
its pre-telecast release in syndication. KBTV Denver,
KHVH-TV Honolulu and a TV station in Holland bought
the film, which gets its initial airing on WPIX Feb. 16.
People: Henry Traiman has been named Gerald Pro-
ductions vp & exec, producer . . . Harold Winston appointed
Screen Gems de Mexico, S.A. gen. mgr. . . . Anthony Azzato
has resigned as NTA syndication sales supervisor, effective
Jan. 31 . . . Joseph Kotler named Ziv-UA N.Y. sales vp . . .
Jerry Bredouw, ex-Y&R, has joined 20th Century-Fox TV
as asst, to production chief Roy Huggins . . . Dennis
( Gunsmoke ) Weaver’s 3 sons, Robert, Rick and Rustin,
make their acting debut in a Gunsmoke segment being
directed by their father . . . Shirley Jones, Connie Stevens
and Vic Damone star in “The Jimmy McHugh Story,” 60-
min. taped special being made by Heritage Productions . . .
James F. Delaney has been named ABC Films Southern
div. mgr. . . . Ziv-UA associate producer-dir. Larry Dobkin
has resigned.
ORDER YOUR 1960 BOUND VOLUME
We will bind & index all 1960 copies of Tele-
vision Digest, Vol. 16, including supplements and
special reports. This embossed hard-cover volume —
the authoritative record of the television industry in
1960 — is available at $25.00. Orders will be accepted
through February 1, 1961.
HOLLYWOOD ROUNDUP
Screen Actors Guild is voting by mail on a new con-
tract negotiated for non-theatrical industrial & educational
movies. All minimum wage increases would be retroactive
to last July 21. Principal benefits: (1) Producer to pay an
additional 5% of gross compensation for the pension and
health & welfare plans, with limitation of $25,000 per actor
per picture. (2) Day-player minimum raised from $80 to
$85 as of last July 21, and to $90 July 21, 1961. (3) Weekly
free-lance rate raised from $300 to $318.75 and then to
$337.50. (4) Three-day contracts eliminated. (5) Addi-
tional compensation for restricted TV & theatrical rights,
with player to be compensated on basis of his actual salary,
up to $150 a day and $562.50 a week, rather than on mini-
mum rates, as provided in the old contract. The contract
would expire July 20, 1962.
U.S. Court of Appeals in San Francisco upheld writer
Ray Bradbury’s claim that his novel, Fahrenheit 450, had
been pirated for a Playhouse 90 show on CBS-TV entitled
Sound of Distant Dnimmers. The Appellate Court reversed
a lower court decision which had held there was no simil-
arity between the Bradbury story and the Robert Alan
Aurthur teleplay. It ordered Federal Judge Leon Yank-
wich to assess damages against CBS-TV & Aurthur. Brad-
bury had asked $50,000. The Appellate Court did not alter
a previous decision absolving ex-Playhouse 90 producer
Martin Manulis from any involvement in plagiarism.
General Foods is negotiating for Lucille Ball to star in
a filmed 60-min. special next season. Desi Arnaz would
produce it . . . Producing Artists Corp. is projecting a series
called Mr. Broadway Presents, using old musical hits.
. . . Desilu Productions will pilot The Holidays Abroad,
starring Dan Duryea. Joseph Shaftel will produce.
Screen Gems plans a new 60-min. series, Reckless,
written by W. R. Burnett . . . Roncom Productions will pilot
Column 8, a 30-min. newspaper drama created by Frank
Fenton & John Resner. Exec, producer Alvin Cooperman
will film the pilot in mid-February at Desilu studios.
Ziv-UA chalked up some kind of speed record last week
when director Monroe Askins brought in a segment of
Lock Up in a little more than one day’s shooting. Ordinary
time for a 30-min. film is 2 to 3 days, sometimes more.
Four Star Television will pilot W yoming Mustang,
starring Don Burnett & Jim Beck. The film will be seen as
part of the Stagecoach West series, produced by Vincent
Fennelly.
People: Wayde Preston, Don Francks, Basil Rathbone
and Hoagy Carmichael are signed to star in War Birds, the
Filmways pilot being produced for Cal. National ... In
other CNP pilots, Robert Knapp will star in 7 Cannery
Row; Joseph Campanella, Ron Foster and L. Q. Jones in
3 White Hats; Richard Garland in Cottage 54 . . . Desilu
producer David Heilweil (Guestward Ho!) has left TV to
produce movies for 20th Century-Fox . . . Janet Gaynor &
George Murphy star in Sweet 16, a comedy. Home-James
Productions will film the pilot at Desilu Gower for NBC-TV.
Ed James is producer . . . Jack Minor, ex-sales-ad dir. for 3
Chrysler lines, has joined Don Fedderson Productions as
sales & development vp . . . Bud Yorkin & Harry Sosnik
will produce the Academy of TV Arts & Sciences Emmy
show on NBC-TV May 16 . . . James Best & Adam West
star in Rio, 60-min. Roncom Productions pilot:
12
JANUARY 30, 1961
Networks
NBC-TV’s financial details have never been divulged by
parent-company RCA, reminded NBC vp Sydney H. Eiges
last week when we asked him about Variety’s Jan. 25 story
on the subsidiary’s earnings. There is no reason for placing
any credence in these figures, the result of sheer guesswork,
we were informed. “All we can say,” said Eiges, “is that
this has been the greatest profit year in our history — which
is what we said in our annual report” (Vol. 17:3 p7).
NBC-TV cleared a mere $2 million profit from a $220 mil-
lion outlay, said the trade paper, but NBC as a whole, and
before deduction of colorcasting costs, not only made over
$17.5 million in 1960, but has told the RCA board it will
overtake $24-million profit-maker CBS Inc. in 3-4 years.
Variety based its estimates on the fact that despite the
network’s “bits & pieces” nighttime business, daytime
schedule earnings soared, news & public affairs cut losses
and picked up big sponsors like Purex and Gulf, o&o’s are
making big profits, NBC International earned a “substan-
tial profit” from foreign station ownership & program
sales, and Cal. National Productions — the NBC telefilm
arm — is “doing nicely.”
CBS-TV lit a slow fuse in the affiliates camp with its
new 10 a.m.-12 noon rotating participation plan (Vol. 17:3
p6). While affiliates committee Pres. Richard A. Borel
(WBNS-TV Columbus) would say only that “we’re involved
in a study as prelude to a letter we’ll send to the network,
probably next week,” another (but understandably anony-
mous) committee man maintained that the letter will
deal directly with the situation. Stations, which see the
network cutting into their spot market, reportedly will
draw the line this time, using affiliation and clearances as
clubs.
CBS & NBC have both announced reciprocal arrange-
ments with RAI, Italy’s only TV-radio network. Although
similar services will be rendered by both U.S. networks,
their plans differ in intent. CBS-TV stations div. will
assist RAI with exchange of information on technical devel-
opments, production, public-affairs & promotional tech-
niques, personnel & equipment. NBC’s plan calls for assist-
ance in the development of RAI’s “2nd network” and color
TV. It’ll give advice on studio design, layout and facilities.
Public-issues series Briefing Session, produced last
year by NBC-TV in cooperation with the National Educa-
tional TV & Radio Center, will be continued by NET for its
48 affiliates, with the AFL-CIO splitting production costs.
The first 30-min. film in the new series, produced by N.Y.’s
Joel O’Brien Productions, probably, will be available to
ETV & non-competing commercial stations in February.
“Meet the Press” 1969 co-op sates revenue was up
300% over 1959, announces NBC-TV. Number of stations
selling the program more than doubled during the year to
a total of 53. Banks & insurance companies were the most
frequent buyers. The station lineup reached 118, also a
record total.
Network affiliation changes: KMSP-TV Minneapolis
gets ABC-TV affiliation April 16; taking over from WTCN-
' TV there • WISN-TV Milwaukee, formerly with ABC-TV,
. joins CBS-TV. Former CBS-TV affiliate WITI-TV joins
ABC-TV next April.
CBC. directors will meet in Quebec Feb. 13-15 — their
first conclave in that city since BBG was set up in 1958.
The board assembles in various Canadian cities in order
to acquaint itself with CBC outlets & their problems. '
NETWORK SALES ACTIVITY
Sports sponsor Gillette put $2,700,000 into entertainment
TV last week. The investment, intended to “supplement”
its present ABC-TV sports shows ( Fight of the Week, Sat.
10-10:45 p.m.; Make that Spare, Sat. 10:45-11 p.m.), will
be divided evenly between ABC and NBC over the next 6
months. Company officials termed a Jan. 25 trade paper
report that Gillette is “retrenching from ABC” “obviously
inaccurate.” Said Gillette vp & ad dir. A. Craig Smith:
“We want to give our products exposure during the first
half of the year, comparable to what they receive on ABC
[sports shows] during the 2nd half.” (See below.)
ABC-TV
Action cartoon series, Mon.-Fri., 5:30-6 p.m., part. eff. Mar.
B. F. Goodrich (Foote, Cone & Belding)
Asphalt Jungle, Sun. 9:30-10:30 p.m., part. eff. April.
Speidel (McCann-Marschalk)
Hawaiian Eye, Wed. 9-10 p.m., part. eff. March.
Corn Products (Lennen & Newell)
The Islanders, Sun. 9:30-10:30 p.m.; Stagecoach West, Tue.
9-10 p.m.; The Roaring Twenties, Sat. 7:30-
8:30 p.m.; The Asphalt Jungle, Sun. 9:30-
10:30 p.m.; part. eff. Feb. 5, April, June 17,
& April respectively.
Gilette (Maxon)
CBS-TV
Masters Golf Tournament, Sat. April 8, 5-6 p.m. & Sun.
April 9, 4-5:30 p.m. co-sponsorship.
American Express (Benton & Bowles)
Travelers Insurance (Young & Rubicam)
The Red Skelton Timex Special, Fri. April 21, 8:30-9 p.m.
full sponsorship.
U.S. Time Corp. (W. B. Doner)
The Gunslingers, Thu. 9-10 p.m.; part. eff. Feb. 9.
Gilette (Maxon)
NBC-TV
The Americans, Mon. 7:30-8:30 p.m., part. eff. Feb. & May
respectively.
Max Factor (Kenyon & Eckhardt)
Fedders (Hicks & Greist)
Michael Shayne, Fri. 10-11 p.m., part. eff. Jan. & Feb. resp.
Philip Morris (Leo Burnett)
Max Factor (Kenyon & Eckhardt)
Educational Broadcasting
Canada’s first ETV station is in the works. A Toronto
outlet, for which a Ch. 19 application will be filed in Feb-
ruary by the Metropolitan Educational Television Assn, of
Toronto, will “likely” get the approval of the Board of
Broadcast Governors, says Chmn. Dr. Andrew Stewart.
BBG regulations covering educational TV will have to be
drafted as there are none at present. META expects to
have the outlet in experimental operation by 1962.
Educational FM stations may use subcarrief transmis-
sions, effective Feb. 2, for multiplex broadcasts of specialized
programs, following last week’? finalization of rule-making
by FCC. Said the Commission: “These multiplexed trans-
missions can be made only simultaneously when the main
channel is being programmed. They can present material
for which the only consideration is the matter furnished
and/or the payment of any line charges involved. No com-
mercial announcements or references are permitted,”
VOL. 17: No. b
13
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
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Asst. Business Mgr. PAUL STONE
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Associate Publisher
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For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-TM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John T. Madigan, acting dir. of ABC News &
Public Affairs (Vol. 17:2 pl3), named dir. . . . Lester
Gottlieb, ex-General Artists Corp., named special-programs
dir., NBC-TV, succeeding Richard Linkroum, who returns
to studio production . . . Harry Mandel named pres., RKO
Theatres, succeeding Sol Schwartz, appointed a Columbia
Pictures vp. Matthew Polon named vp.
Peter Mead Abel of CBS-TV legal dept, elected asst,
secy, of CBS and named asst, general attorney of CBS cor-
porate legal dept. & secy.’s office . . . Clifford M. Kirtland,
treas. & controller, elected a vp of Transcontinent TV Corp.
. . . 0. W. Myers promoted from national sales mgr. to gen.
mgr. of WHTN-TV Huntington-Charleston, W. Va., recently
purchased by Reeves Bcstg. & Development Corp.
Roger W. LeGrand appointed mgr., WITI-TV Mil-
waukee, succeeding Joseph W. Evans Jr., who assumes
same post at WSPD-TV Toledo, replacing Peter Storer,
recently named head of Storer’s new national TV spot sales
company. William J. Flynn, ex-WAGA-TV Atlanta, named
gen. sales mgr. and E. Dean McCarthy, operations mgr.,
WITI-TV. McCarthy reassumes his position after organiz-
ing & operating for a year Storer’s quality-control dept.,
and replaces Glenn G. Boundy Jr. Flynn replaces Emmett
A. Hassett. All are Storer stations.
David Fuchs promoted from mgr. to dir. of sales pres-
entations, CBS-TV ... Don Heath named head of new
MBS West Coast news bureau in San Francisco . . . Jack
F. Brembeck named director of community services, KABC-
TV Los Angeles, continuing as promotion-publicity director
... Martin Weldon named news & specials events dir.,
Metropolitan Bcstg. Corp.
James Robertson named network affairs vp, NET. Paul
Owen promoted from associate dir. to dir., station relations
. . . Robert A. Bicks, Asst. Attorney General in charge of
Anti-Trust Div., resigned as of Jan. 20, returning to N.Y.
as partner in firm of Freed, Abbott & Morgan . . . William
P. Andrews promoted from gen. sales mgr. to syndication
vp, ITG . . . Thomas I. King appointed promotion & PR dir.,
KOOL-TV & KOOL Phoenix; succeeding Tom Calhoun.
Gerald Clayton Beadle, BBC-TV dir., has been knighted.
Peter Dim mock, head of BBC-TV’s outside broadcasts, has
received the Order of the British Empire . . . Bill McBride,
WOW-TV Omaha program dir., addressed the Neb. Uni-
cameral Legislature on “The Challenge We Face,” during
a seminar on. cold war. strategy
Roger Lalieau promoted from account exec, to Edward
Petry vp & client relations dir. ... Jim Smith named mgr.
of new Adam Young Boston office (129 Newbury St.,
Congress 2-1145).
Wallace Turner, news dir. of KPTV Portland, Ore.,
ex-Portland Oregonian reporter and Pulitzer Prize &
Heywood Broun Award winner, appointed public affairs
asst, to HEW Secy. Abraham A. Ribicoflf . . . Jean-Marie
Beaudet, secy.-general of Canadian Music Centre, Toronto,
named CBC asst, programming vp . . . Marvin Blumberg
advanced to partnership in A. D. Ring & Associates, Wash-
ington consulting engineers.
■
NAB Pres. LeRoy Collins met the press at a Jan. 24
reception at the Broadcasters Club in Washington. Guests
of NAB at the party included Washington TV & radio
correspondents, local newspaper columnists and trade-pub-
lication staffers. Representatives of the networks & Wash-
ington stations also attended. NAB Policy Committee
Chmn. Clair R. McCollough and top NAB staff members
accompanied Collins at the reception.
New OCDM chief is Frank Burton Ellis, 53, senior
partner in the New Orleans law firm of Ellis, Lancaster &
King, and 1952-54 Democratic National Committeeman
from La. Announcing his choice of Ellis as the successor
to OCDM dir. Leo A. Hoegh, President Kennedy said “a
partner in the New Orleans law firm of Ellis, Lancaster &
mobilization programs” would be the agency’s “first order
of business.”
Meetings next week: Hollywood Ad Club luncheon
(Feb. 6). RAB Pres. Kevin Sweeney will speak on “Radio
1961.” Hollywood Roosevelt Hotel » U. of Tex. journalism
seminar (6-7). “The Role of the Mass Media in a Demo-
cratic Society.” U. of Tex., Austin.
NBC’s David Brinkley has received a public service
award from La Salle College, Pa. citing his “fair, thorough
reporting in an exacting medium, and refreshing originality
[in] the purveying of news.”
Obituary
Norman Siegel, 54, ex-CBS-TV publicity dir. in Holly-
wood, dropped to his death from the roof of a Hollywood
building Jan. 24. The coroner said it was suicide. Siegel
was West Coast editor of Photoplay magazine at the time
of his death. He had formerly been publicity dir. for
Paramount Pictures, the Academy of Motion Picture Arts
& Sciences and the Screen Directors Guild.
Stations
Unbuilt WCIV (Ch. 4) Charleston, S.C. will have
changed ownership under terms of an application filed
with FCC. Present owner Atlantic Coast Bcstg. Corp. will
hold 33 1/3% in a new corporation, First Charleston Corp.
The balance will be held by 10 prominent business & pro-
fessional men of the area. President will be attorney
Henry F. Sherrill, Atlantic Coast's share will be split:
George Clinton, 40%; Charles E. Smith, 40%; Dorothy A.
Marks, 20%. The 10 newcomers will put $66,000 into the
company which also has a $150,000 bank commitment.
Radio WSAI Cincinnati has been sold for $1.2 million
by Consolidated Sun Ray Inc. (radios WPEN Philadelphia
& WALT Tampa) to Jupiter Bcstg. Inc., which is owned
50% each by investment firms Fox, Wells & Rogers and
Payson & Trask. :
14
JANUARY 30, 1961
NEW & UPCOMING STATIONS: Two educational outlets
started programming Jan. 30 — KAET (Ch. 8) Phoe-
nix, Ariz. and KOAP-TV (Ch. 10) Portland, Ore. This
raises the non-commercial on-air total to 54 (15 uhf).
As reported last week, KTLE (Ch. 6) Pocatello, Ida.
left the air Jan. 23, stating that it must make other
arrangements for programming now that NBC-TV affilia-
tion belongs to KIFI-TV (Ch. 8) Idaho Falls (Vol. 17:4
p6). FCC has given the station permission to remain off
the air until April 23. With KTLE dark, the U.S. on-air
grand total, including educational outlets, is 518 (91 uhf).
Although WWTV (Ch. 13) Cadillac, Mich, is off the air
because of fire (opposite column), we’re not subtracting it
from the on-air total, since it plans to resume soon.
KTLE is the 11th U.S. commercial vhf outlet to go
dark because of economic difficulties. The 11 failures include
Ch. 6 in Nampa, Ida., Ch. 13 Honolulu, and Ch. 12 in Lincoln,
Neb. But the total does not include the mergers of share-
time stations in Phoenix, Kansas City, Minneapolis &
Monterey-Salinas. Also left out was the move of Ch. 9
from Hattiesburg, Miss, to Baton Rouge, La. because Ch. 7
had replaced it in Hattiesburg.
KAET Phoenix has a Du Mont transmitter which was
acquired from KVAR (Ch. 12) Phoenix and a 61-ft. tower
with a 36-ft. antenna on South Mountain. Owner is Ari-
zona State University. R. H. Bell, dir. of the U.’s Bureau of
Broadcasting, is gen. mgr.; Sheldon P. Siegel, also from the
Bureau, production mgr.; Philip M. Rock, producer-dir. ;
Lynn E. Dryer, from the Bureau, chief engineer.
KOAP-TV Portland has a 5-kw RCA transmitter and a
200-ft. Fisher tower on Healy Heights, West Portland.
Owner is State Board of Higher Education, which also
operates KOAC-TV (Ch. 7) Corvallis, Ore. Owner’s hq
are in Eugene, where it operates U. of Ore., which has a
medical & dental school in Portland, as well as a General
Extension Div. It also operates Portland State College in
that city. Chief engineer Anton H. Schmidt, ex-KOAC-TV,
is the only employee reported thus far for the station.
* * *
In our continuing survey of upcoming stations, here are
the latest reports received from principals :
CFTM-TV (Ch. 10) Montreal, Que. has changed target
to Feb. 13-18 with movies & news, and official opening Feb.
19, writes Maurice Doucet, technical dir. It has installed an
18-kw Marconi transmitter and will use a temporary 125-ft.
tower, pending its move next summer to a special tower
which will provide space for all Montreal TV & FM stations.
At that time its 3-bay Alford antenna will be mounted 354-
ft. above ground. Base hour will be $1,000. Reps will be
Forjoe, Paul L’Anglais Inc. and Stovin-Byles.
CHBC-TV (Ch. 5) Keremeos, B.C. expects to start in
mid-February as a satellite of CHBC-TV (Ch. 2) Kelowna,
B.C. Licensee is Keremeos-Cawston Television Society,
headed by H. Blakeborough, but all contraction work has
been done by CHBC-TV, with funds furnished by the
society. It will be the 5th in the chain of low-power, unat-
tended, automatic repeaters of CHBC-TV.
Communications excise tax is applicable to payments
by TV & radio stations to news services for the telegraphed
& telephoned information which is not collected by the
stations as part of their general news service to the public,
the Internal Revenue Service has ruled (Rev. Rul. 61-14).
Exemptions from the tax are permitted only when news-
service subscribers certify that they utilize the service for
disseminating news, IRS said.
TV & radio need religion to help them stay on “the
responsible path of service,” Sen. Hartke (D-Ind.), a Com-
merce Committee member, said last week. Addressing the
annual convention of National Religious Bcstrs. Inc. in
Washington, he urged the organization to lend its “re-
spected voice to the concern over the problems of broadcast
operators, the regulating agencies and the allocation of
broadcast frequencies.” As for the TV & radio industry
itself, Hartke said its leaders had displayed “prompt &
effective reaction” to responsibilities placed on them by
Congressional suspension of the Communications Act’s
equal-time requirements for Presidential tickets. Another
convention speaker was Sen. Mundt (R-N.D.), who said
religious broadcasts on “the perils of Communist subversion
& perversion” should be beamed to audiences at home &
abroad. Mundt also said TV & radio “have a tremendous
impact & a great value at hearings of Congress.” NAB
greetings to the religious broadcasters were brought by
Pres. LeRoy Collins, who addressed the convention briefly,
as did FCC Chmn. Ford.
WWTV (Ch. 13) Cadillac, Mich, transmitter house &
contents were totally destroyed by a fire early Jan. 24.
Pres. John E. Fetzer estimated the loss at about $500,000,
and expressed hope that operations could resume within
about 2 weeks, using temporary facilities. The 1,282-ft.
tower & antenna, 7 ft. from the building, were not dam-
aged. Cause of the fire is thought to have been a defective
blower motor in the duct system. Firemen were hampered
in fighting the blaze by the weather — a 35-mile wind and
20 below zero — which froze hose lines.
WROC-TV (Ch. 5) Rochester, N.Y. is being sold for
$6. 5-million by Transcontinent Television Corp. to Ch. 10
share-timers WVET-TV & WHEC-TV. They will adjust
their shares of the cost between them. WHEC-TV (owned
by Gannett Co. Inc.) will wind up with Ch. 10. WVET-TV
(owned by Veterans Bcstg. Co. Inc.; Ervin F. Lyke, pres. &
treas. and largest stockholder) with Ch. 5. Transcontinent
will be free to seek another vhf station elsewhere. Negotia-
tions depend on satisfactory settlement of labor contracts.
Westinghouse Bcstg. Co. Pres. Donald H. McGannon,
who is also chmn. of the bcstrs. committee of the Bcstrs. for
Radio Free Europe campaign, is announcing Jan. 30 that
European trips will be awarded to the 4 stations offering
the “greatest general support” during the Feb. 1-14 drive.
Promotional material sent last week to all U.S. stations
included film spots for TV, and 17 appeals (ranging from
10-sec. to 3-min. announcements) for radio.
NAB will sponsor the 6th annual conference of state
broadcasters association presidents Feb. 22-23 at the
Shoreham Hotel, Washington. NAB industry affairs vp
Howard H. Bell will preside at the sessions, to which state
groups have been urged to send more than one delegate.
Expenses of one rep from each state will be paid by NAB.
The second-day conference luncheon speaker will be NAB
Pres. LeRoy Collins.
WTOP-TV Washington & WJXT Jacksonville are in
the final stage of negotiations to move their spot business
to TV advertising representatives (TvAR), switching from
CBS-TV Spot Sales which has been ordered out of the field
by FCC. TvAR, owned by Westinghouse Bcstg. Co., cur-
rently represents only the WBC stations. Also reported
considering joining TvAR: WBTV Charlotte, N.C. & WBTW
Florence, S.C.
Fee system for licensees was again rejected recently
by FCC in reply to request for comment by Budget Bureau.
VOL. 17: No. 5
15
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
LABOR DECLARES WAR OH IMPORTS: Unprecedented boycott action against electronics
imports launched by the International Brotherhood of Electrical Workers' largest Local, 1031 in Chicago (Vol.
17:4 pl7), very likely will trigger a rash of similar moves by other labor groups in this & other industries.
More significantly, IBEW's vote to handle no Japanese parts after May 1 unguestionably will influence con-
tract negotiations in the electronics industry, will add impetus to moves for protective legislation.
"You can bet your hat that negotiations with electronics firms will deal with imports from low-
wage countries," an executive of international IBEW in Washington told us last week. Although he
described the Windy City action as purely local & in no way a "test case," he does foresee other import-
affected locals quickly adopting the boycott as a counter-offensive.
"We've never had any objections to imports from England, West Germany and similar countries
which produce quality products & components at costs comparable with ours," he pointed out. "However,
products from Japan and other low-wage countries hurt everybody. They hurt Americans who make parts &
components, they hurt Americans who assemble the finished products, they hurt Americans who buy these
products which just don't have American quality."
Encouraging responses & assurances already have come from "many" of the 132 Chicago-area TV-
radio-electronics plants involved, Local 1031 Pres. Frank Darling told us. He added: "All the manufacturers
wev'e heard from so far are in accord with our position. We have yet to hear from those who may not be.
We've also had dozens of letters from other locals throughout the nation saluting our stand & supporting
our move. We aren't against world trade. We certainly don't seek to injure U.S. manufacturers. What we
do want is to focus public attention on the plight of our membership resulting from Japanese imports."
For more on the IBEW boycott, see p. 17.
PITTSBURGH BONDED TUBE BEING SHOWN: The die is just about cast for the so
called "1962 models" — so it's unlikely there'll be any significant number of TV sets using either of the 2 new
approaches to laminated-safety-shield picture tubes. Industry thus gets welcome breather & nearly a full
year to test & evaluate the tubes sponsored by Pittsburgh Plate Glass & du Pont (Vol. 16:50 pl5, 16:52 p 1 6).
Majority of 23-in. models will feature Corning laminated safety glass — although there will be plenty
using conventional external glass, and a smattering (specifically Wells-Gardner, some Motorola & others)
using "dry-seal" approach, in which curved safety glass is positioned between mask & picture tube by vinyl
gasket (Vol. 16:48 pl4). Most 19-in. sets will use external glass or plastic implosion plates.
Du Pont's bonded Mylar implosion shield continues to be controversial — and developmental. Manu-
facturers are still awaiting production samples for evaluation. Pittsburgh's bonded-glass technique seems
to be further along in development.
Tube & set makers are taking good hard look at newly improved Pittsburgh process — which lamin-
ates curved plate glass to front of picture tube. Pittsburgh has set up specially developed laminating equip-
ment in its lab, invited tube makers to play with it. At least one tube manufacturer has set up its own
machinery to turn out samples. Reactions aren't in yet, but consensus is that if Pittsburgh method makes
possible cost savings it will find some adherents. (This is an especially relevant point right now, with prices
of 19-in. bulbs & tubes due to rise March 1.)
Pittsburgh claims to have achieved "significant reductions" in cost of both the gray glass & the resin
used to cement it to face of tube. Final answer on costs will come when manufacturers have more experi-
ence in sample production runs.
f(
JANUARY 30, 1961
Process requires use of new Pittsburgh-developed taping machine in addition to modified standard
tube laminating equipment. Here's how Pittsburgh safety glass is applied to tube:
Picture tube is placed in machine face up. The cover window, or cap, is placed on tube, jigged for
precise location. Cap is then raised by highly accurate suction-cup device so that it doesn't touch tube, leav-
ing air space between tube & cap. Strip of 1-mil Mylar adhesive tape is wrapped around assembly where
tube & cap join, forming seal around air cell. Tube is turned face down, warmed to 115-120° F. Resin is
injected into air space between cap & tube under pressure of 60-70 lb. per sq. in. Resin sets in 15-20 minutes.
Pittsburgh's taping machine performs all operations automatically, at speed of little less than 3 tubes
per minute. Pittsburgh will assist machine manufacturers in construction of machines, or can supply blue-
prints, and offers to shake machines down in its own labs before delivery.
TV-RADIO PRODUCTION: EIA statistics for week ended Jan. 20 (3rd week of 1961):
Jan. 14-20 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 100,152 100,889 141,303 251,894 384,292
Total radio 257,037 282,186 354,098 734,127 971,451
auto radio 82,389 104,576 143,371 276,354 456,888
GOVT. SEES ELECTRONICS RISE: The Commerce Dept,
last week predicted a record year for the electronics
industry, as the Electronics Div. of its Business &
Defense Services Administration issued its annual
comprehensive Outlook & Review, based on industry
opinions. The division, headed by Donald S. Parris,
forecast a 6% increase in the value of electronics
equipment output this year over 1960 and a 5% in-
crease in total components (including tubes & semicon-
ductors) . It estimated 1960’s equipment production at
$6.4 billion, components at $3.28 billion, up from $5.79
& $2.97 billion in 1959. (Equipment & component fig-
ures can’t be totaled because of overlap due to com-
ponents designed for original equipment.)
BDSA reiterated the commonly accepted view that the
first half of the year probably will be slower and the 2nd
half stronger than last year. Summarizing BDSA’s view
of 1961’s outlook in various electronics industry branches:
Consumer products — Slightly higher than 1960, return-
ing to seasonal pattern of nearly 60% of output produced
in 2nd half. Black-&-white TV production to decline
moderately to about 5.5 million units at $810-million factory
value (from 5.72 million units in 1960). Factory sales of
color sets “to increase substantially [and] may reach the
$100-million mark.” Radio production & sales to be below
1960 levels, partly due to a predicted decline in automobile
production. FM equipment sales should increase. Phono
output to “increase moderately.” Other consumer products
— recorders, citizens radio, electronic ranges, electronic
toys, garage-door openers, etc. — also expected to increase
moderately. “The growth in 1961 in this sector of the elec-
tronic industries, which has greater potential than any
other major consumer-product area except color TV, will
only be a beginning.”
Military equipment & systems — Production to increase
about 10%, “owing largely to increased electronics content
of military weapons systems, rather than a general in-
crease in military hard-goods production.” Military R&D
expenditures to level off in 1961, but increase in 1962 as
new generations of weapons systems undergo development.
Commercial & industrial equipment — Substantial stim-
ulation of microwave equipment sales because of FCC
action making channels available to firms other than
common carriers. Data-processing gear, production-control
equipment & other aspects of this market “could be devel-
oped even more rapidly by more aggressive product
development & promotion.”
Tubes — Output to continue at about 1960 levels.
Semiconductors — Factory sales should rise to around
$610 million, up from $535 million in 1959 and $395 million
in 1958.
Other components — Following upward trend in equip-
ment output, and inventory replenishment by equipment
manufacturers, factory sales to rise about 5% to $2 billion.
In its review of 1960, BDSA noted that all segments
shared in the 10% (factory output) advance over 1960,
although consumer products rose only 2% — the 18%
increase in phono production being the brightest spot in
the consumer field. Military equipment sales increased 15%,
commercial & industrial 10%, semiconductors 35%, tubes
decreased 2%, other components increased 10% in value of
factory shipments.
BDSA gives this breakdown of 1960 electronics factory
output: Consumer TV-radio & related products $1.83
billion (up from $1.79 billion in 1959), all other electronic
equipment $4.57 billion (up from $4 billion), tubes $845
million (down from $865 million), semiconductors $535
million (from $395 million), other components $1.9 billion
(from $1.71 billion).
Another table graphically shows the declining role of
consumer products in the electronic-equipment complex.
Whereas in 19.29 consumer goods comprised 97% of total
electronic equipment, the percentage has declined to 29%
in 1960. It was 30% in 1959.
For BDSA’s comments & data on electronics foreign
trade, see story on p. 17.
New manufacturing process for selenium rectifiers,
announced last week by GE, is claimed virtually to elimin-
ate circuit failure and to be completely automatic. GE
says that rectifiers made by this process — called “ACE” for
automatic continuous evaporation — would have an operat-
ing life of 80,000 hours or more. A refinement of a non-
automatic German development, the ACE process uses
a metal globe 4 ft. in diameter, lined with aluminum sheets
to be coated chemically. The spheroid is sealed into an oven
where the aluminum is automatically plated with a series
of electrode layers, eliminating human error. GE says
ACE will obsolete other methods of making the rectifiers.
VOL. 17: No. S
17
more about
IBEW VS. IMPORTS: An interesting & significant show-
down is shaping up in Chicago between IBEW’s Local
1031 & users of electronic components imported from
Japan (see p. 15). The local has notified 132 TV-radio-
electronics employers that after May 1 the union mem-
bership will refuse to handle parts brought in from
low-wage countries (Vol. 17:4 pl7).
The foreign invasion, local Pres. Frank Darling repoi’ts,
has brought distress to his membership and many of
their employers also are suffering from the competition.
The local’s membership in the past 2 years has dropped
from 47,000 to 23,000. In 1960’s final quarter alone, 5,700
members lost their jobs.
“The workers in our radionic industries have now
decided that they will not remain passive & helpless as
they witness the erosion of their working standards & the
disappearance of their jobs & working opportunities result-
ing from the impact of this unfair foreign competition,”
the union wrote the employers. “Moreover, these employes
believe that your self-interest as an employer, in this
situation, would actually be best served by your continuing
purchase of American-made products.”
Darling reports that favorable responses already have
been received from “many” manufacturers. However,
direct comments from them are hard to come by. It is
known, however, that one of IBEW’s largest employers,
Webcor, has posted a bulletin-board notice to the effect
that its agrees “wholeheartedly with the Buy-American”
concept and is taking every measure to replace its made-in-
Japan parts with U.S. products. Chicago’s majors aren’t
involved: Motorola is non-union, Zenith has no IBEW
contract and doesn’t import, and Admiral wouldn’t be
caught dead with a Japanese component.
Experts tell us that in their opinion the IBEW boycott
stands on a thin legal leg, and the strong odds are that
the boycott is unenforceable. However, union officials are
confident that the threat of a boycott will succeed as
a moral persuader and won’t get entangled with Taft-
Hartley and/or Landrum-Griffin law provisions. In short,
IBEW stands in a highly favorable & sympathetic position
— right under the American flag. As Frank Darling told us:
“we don’t feel bad about competition from countries which
pay about the same wages as we do. However, when com-
petition from low-wage countries takes jobs away from
Americans, it’s time to take protective measures. We
are not opposed to imports — only to unfair competition.”
* * *
President Kennedy expressed concern at last week’s
TV press conference “about those imports which adversely
affect an entire industry, or adversely affect the employ-
ment of a substantial number of our citizens.” Asked his
position on a proposal for abolishment of all restraints of
the Reciprocal Trade Agreements Act, he stated, however:
“I do think we should realize that the balance of trade has
been in our favor and the gold flow would have been sub-
stantially worse if we had not had this favorable balance of
trade.”
* * *
Japanese electronic imports are a “serious problem” to
U.S. manufacturers, Rep. Pucinski (D-Ill.) assui'ed the
House in urging support for his bill (HR-1070) to adjust
import tariffs & quotas to competitive wage differentials
abroad (Vol. 17:2 p3). The text of a NARDA convention
speech by Admiral Pres. Ross Siragusa, spelling out dan-
gers of foreign competition (Vol. 17:4 p 16), was inserted
in the Jan. 25 Congressional Record by Pucinski.
But Exports Are Rising, Too: Alarm over the rapid in-
crease in electronics imports (see p. 15) sometimes obscures
the fact that America’s electronics balance-of-trade is
favorable, exports exceeding imports by more than 4 to 1.
U.S. exports of electronic products in 1960 were estimated
last week by the Commerce Dept, to have exceeded $450
million — more than 12% over 1959. The Department’s
Business & Defense Services Administration predicts that
the U.S. electronics export mai-ket “may well approach the
half-billion-dollar level in 1961.”
Electronics imports also set a record — $103 million, or
25% over 1959 — in 1960. BDSA sees no slackening in the
import of consumer end products in 1961 and predicts con-
tinued increase in component imports.
While a large part of the increase in imports is
represented by consumer products, consumer exports have
fallen off. Total U.S. electronics exports rose from $401
million in 1959 to $454 million in 1960, but' exports of
consumer electronic products dropped from $76 million to
$70 million. Every major category of consumer electronics
(except recorders) saw a falling-off from 1959 to 1960. TV
sets went down from $18 million to $14 million. Home &
auto radios and phonos also declined.
The other 2 major categories of electronics exports
increased in each of the 2 years, however. Commercial-
industrial-military equipment exports rose from $211 mil-
lion in 1959 to $245 million in 1960. Within this category,
TV-radio broadcast equipment went up from $18 million in
1959 to $20 million last year. Components (including tubes
& semiconductors) increased from $113 to $139 million.
The $103 million in electronics imports last year com-
pares with $82 million in 1959 and $34 million in 1958. The
category “radio apparatus & parts” accounted for about
90% of the imports in 1960 — $91.5 million (an increase from
$72.7 million in 1959). Increases over 1959 were shown
last year in imports of TV cameras & parts ($1 million vs.
$227,000), TV tubes & parts ($500,000 vs. $387,000), “other
TV apparatus & parts” ($91.5 million vs. $72.7 million),
tubes & tube parts ($2.4 million vs. $1.4 million).
Emertron Inc. has begun operation as a wholly-owned
subsidiary of Emerson Radio, acquiring all assets & busi-
ness of Emerson’s govt. & industrial electronics div. in
exchange for 2 million shares of common stock. Emertron,
headquartei-ed at Jersey City, N.J., has an authorized
capital of 250,000 shares of pfd. & 5 million shares of
common stock. Emerson Pres. Benjamin Abrams said
Emertron’s contract backlog is about $30 million and that
its staff has more than 1,000 persons. Officers of Emertron,
announced last week: Morton P. Rome (Emerson vp),
pres.; Dr. Harold Goldberg (ex-Emerson vp in charge of
research labs), exec, vp; A. A. Vogel, (Emerson vp-con-
troller), secy.-treas.; Leonard S. Hermelin, vp; George
Rappaport, mktg. vp; Stanley Schneider, vp. Board of
directors (all Emerson or Emertron officers): Rear Adm.
John D. Small (ret.) ehmn.; Benjamin Abrams, Max
Abi’ams, Dr. Goldberg, Dorman D. Israel, Rome, Vogel.
Tuner makers Standard Kollsman and Sarkes Tarzian
have extended warranties from 90 days to a full year for
their TV & FM tuners. The extension is in recognition of
the longer warranties now being offered to consumers by set
manufacturers. Prices are unchanged.
Wells Electronic Co. Inc., Cedarhurst, N.Y., has signed
an FTC consent order prohibiting the Long Island firm
from misrepresenting rebuilt TV picture tubes as new. The
agreement settled a 1960 FTC complaint (Vol. 16:38 pl9).
16
JANUARY 30, 1961
New models: Ampex offers its lowest-priced consumer
products to date — two 4-track stereo tape players (not
recorders) designed for use with hi-fi installations. They
are priced at $199.50 (without preamplifiers) & $249.50, to
be used with separate amplifiers • Arvin announces lower
prices on its new radios, including 6-transistor miniature
with case, battery & earphone at $24.95 (last year’s
“comparable” model $39.95), same without accessories,
$19.95; seven-transistor leather-covered portable, $34.95
(last year $54.95); seven-transistor miniature, with acces-
sories, $29.95 (from $41.95); clock radio, $19.95 ($24.95) •
Packard Bell introduces 5 TVs — 19-in. portable at $189.95,
two 23-in. Roto-Remote sets at $339.95 & $389.95, two 23-in.
consoles at $269.95 & $309.95 — plus 6 stereo AM-FM con-
soles at $249.95 to $565 (for reverb model). Distributor-
dealer showings will be held in San Francisco (Jan. 30),
Seattle (Feb. 1), Albuquerque (Feb. 3) • Motorola an-
nounces a line of custom & universal auto antennas.
Industrial electronic-equipment sales statistics will be
compiled quarterly by EIA, under a new program estab-
lished by the manufacturer association’s Industrial Elec-
tronics Max-keting Data Committee. Data will be reported
by participating manufacturers, and assembled by EIA, in
these major categories: Testing & measuring equipment;
computing & processing equipment; control & processing
equipment; communications & navigational aids; miscel-
laneous equipment, including medical electronics, power
supplies, etc. The first report, covering 1960, will be
followed by the quarterly reports, to be distributed to
reporting companies.
What is a “small business” in the electronics industry ?
The Small Business Administration will conduct hearings
in Washington Feb. 21 to consider revisions in the size
standards for electronics-electrical industry businesses to
fit within the small-business definition. The definition is
important since it determines which firms are eligible for
assistance from SBA in the form of business loans & govt,
procurement aid. Those wishing to participate in the
hearings have been requested to file written statements or
notify SBA of their intention to make an oral statement.
Dir. Samuel S. Solomon of the Office of Small Business Size
Standards, SBA, Washington 25, is in charge.
Expansion of Philco’s Colombia licensee Industrias
Nacionales de Enseres Electricos S.A. (INDELSA), Bogota,
will be financed by Philadelphia International Investment
Corp., a subsidiary of Philadelphia National Bank, under a
$450,000 investment program, providing an option for the
investment company to acquire shares in the Colombian
firm. Proceeds will be used to develop new product lines,
including TV & home appliances, and to expand current
lines of tube & transistor radios. Philco owns a minority
interest in INDELSA, whose directors include Philco Inter-
national Pres. Harvey Williams and W. S. Rolston, dir.,
Latin American operations, Philco Corp. S.A. (Switzerland).
Herold Radio & Electronics Corp. went into bank-
ruptcy last week, and a spokesman said its assets will be
sold at public auction to settle outstanding debts. The
company had failed in an attempt to continue operations
under Chapter XI of the Bankruptcy Act. Herold estimated
secured debts at $2.5 million, non-secured debts at $2 mil-
lion, outstanding debentures of $1.5 million — totaling about
$6 million. American Stock Exchange suspended trading
in Herold stock following the bankruptcy declaration.
Steelman Phonograph & Radio Co. and Roland Radio Corp.
are wholly owned Herold subsidiaries.
Canadian TV sales to dealers dropped again in No-
vember— to 35,469 units from 46,125 a year ago and 44,812
in Oct. 1960. The yeai'-to-date volume totaled 311,380,
compared with 373,757 TVs sold in 1959’s first 11 months.
The 11-month breakdown (1959 figures in parentheses):
Portables, 58,865 (63,629); table models, 62,821 (98,905);
consoles, 173,496 (198,443); combinations, 16,198 (12,780).
For November (vs. Nov. 1959): Portables, 7,013 (7,244);
table models, 6,869 (13,368); consoles, 19,018 (23,366);
combinations, 2,569 (2,147).
New plants & expansions: GE’s computer dept, will
build a $4-million addition to its hq & manufacturing-
facility near Phoenix. Construction is slated to start in
April, be completed early in 1962 • Jerrold Electronics
has increased the area of its Huntingdon Valley, Pa. lab to
moi'e than 20,000 sq. ft. • Harman-Kardon has formally
opened its new 52,000-sq.-ft. hq at Plainview, N.Y. •
National Video has occupied the 50,000-sq.-ft. addition to
its Chicago picture-tube plant, which increases its pro-
duction capacity by about 15%.
Hoffman Electronics has established an international
trade dept., headed by former patent attorney Bruce L.
Birchard as intex-national trade director. Hoffman’s poten-
tial “in many world markets is greater today than at any
time in the past,” commented Pres. H. Leslie Hoffman,
adding: “Our new international trade dept, will be respon-
sible for capitalizing on this potential in the corporation’s
area of interest and will be responsible for coordinating
related interests of Hoffman’s 5 divisions in the inter-
national field.”
Magnavox will close its Greeneville, Tenn. cabinet
plant this week because of high operating costs. Pres.
Fi-ank Fi-eimann said that cabinets are available from
“outside sources” at prices below Magnavox’s production
costs. The company closed its Paducah, Ky. loudspeaker &
capacitor production plant earlier this month (Vol. 17 :2
p. 15). The shutdowns were protested by IUE Pres. James B.
Cax-ey in a demand for a 2-state investigation of the com-
pany’s policies. In telegrams to Ky. Gov. Burt Combs &
Tenn. Gov. Bufox*d Ellington, he asked for appointment of
a joint commission. The union, Carey said, wanted to
protect IUE members against unemployment and to “fore-
stall the resultant crises in these communities.”
Sylvania will close its Mill Hall, Pa. receiving-tube
production plant over the next 6 months and transfer its
production operations to other facilities. Matthew D.
Burns, Sylvania senior vp & electronic tube div. pres., said
that the abolition of the oldest of Sylvania’s 6 receiving-
tube plants will not affect total production capacity.
FM stereo standards are at least 2 months fi-om FCC
approval. The Commission isn’t expected to consider them
again for a month or so. After that, it could take another
month or more for a final decision to be drafted & issued.
That’s the minimum, of course. The process could run into
several months moi-e, as it usually does in such matters.
Model-year tag would be required on all TVs, radios,
phonos & appliances if a model year is used by the
manufacturer, under a bill filed in the N.Y. state senate by
Sen. Hunter Meighan. The proposal would also require the
model year to be included in all advertising.
Electronics Leasing Corp. is the new name of Tel-
Hotel Corp., which retains its quarters at 342 Madison Ave.,
New York, N.Y. The company rents TVs, radios & elec-
tronic systems to hotels, hospitals and others.
VOL. 17: No. 5
13
Trade Personals: Dr. Bernhard E. Bartels elected GT&E
Labs vp and appointed research dir. of the company’s Bay-
side (N.Y.) labs (formerly Sylvania labs), succeeding Dr.
Robert M. Bowie, who has been assigned to GT&E Labs
N.Y. hq staff . . . George P. Lyon appointed marketing
administrator, C. John Borlaug promoted to chief service
engineer, Sylvania Home Electronics Corp.; Borlaug suc-
ceeds Donald E. Winters, now mgr. of quality control for
the home electronics div.
Norman R. Huey, former merchandising mgr., named
to new post of mgr. of new-product projects, GE radio
receiver dept.; Andrew E. Kimball, GE receiving tube mgr.
of mktg. research, named mktg. research mgr. of GE elec-
tronic components div.’s new advanced product planning
operation . . . Robert H. Eddington named asst, secy.,
Hoffman Electronics; William D. Van Dyke named gen.
mgr. of Hoffman’s new instruments div.
N. A. Anderson, former Havana distributor (Distrib-
uidora Electro Mecanica Industrial), elected pres., Westing-
house Electric Co. S.A. (Westinghouse’s sales & service
subsidiary for Latin America & Canada, headquartered in
Puerto Rico). He succeeds J. H. Compton, resigned.
Max Lehrer, former asst, staff dir., Senate Committee
on Aeronautical & Space Sciences, named to new RCA post
of defense-business development dir., RCA defense elec-
tronic-products div Herbert T. Brunn named div. vp,
RCA international operations.
John F. Dabrowski, ex-Motorola & Raytheon, named
commercial sales mgr., .Gabriel Electronics . . . Curtis A.
Haines, ex-Sylvania Electronic Tubes vp, named product &
facilities planning vp, Sylvania Electronic Systems . . .
Ronald J. Gray promoted to ad & PR mgr., Servo-mechan-
isms Inc., succeeding Warren C. Wilson, who has become
Eitel-McCullough ad & sales promotion mgr.
D. Scott Bowman, ex-Carborundum Corp., appointed
mktg. dir., Amphenol-Borg . . . Alfred Akeroyd promoted
to mgr. of licensee services, International Resistor.
H. Raymond Jacobus, ex-Tung Sol & RCA, named mgr.,
Eitel-McCullough negative grid-tube div. . . . Harold R.
Terhune, ITT Federal Labs, elected pres., Standards Engi-
neers Society . . . Paul May promoted from housewares
buyer to merchandise mgr. (TV-radio-appliances), Gimbels,
N.Y., replacing Richard Falcone.
Distributor Notes: Admiral names Legum Distribut-
ing Co. for Baltimore, replacing Kaufman Distributors
Inc. • Robert A. Rosen, ad & sales promotion mgr., Zenith
Radio Corp. of N.Y., a 2nd lieutenant in the N.Y. Air Na-
tional Guard, named 105th Fighter Group information-
services officer • Craig Electronics Inc. is new name of
Keirulff & Co., Southern Cal. Motorola distributor, which
has been acquired by Craig Corp. (Robert Craig). The
former Kierulff organization remains intact, Craig drop-
ping disti'ibution of the Columbia phono line, which hence-
forth will be handled by a factory branch • Dan Jacobs
elected sales vp, Motorola products, Cooper Distributing
Co., Newark • Charles H. Belzer named gen. mgr-., Rob-
ert J. Flanagan Milwaukee district sales mgr., Sylvania
Home Electronics Corp. • Astrex Inc., exclusive distrib-
utor of Du Mont tubes, will merge with Radio Electric
Service Co., Philadelphia parts jobber.
Obituary
Karl William Waferson, 85, former AT&T vp for per-
sonnel relations, died Jan. 24 after a long illness. He was
a dir. of Bell Labs. Surviving are a son and daughter.
Finance
Emerson Profit-Sales Sag: Emerson Radio & Phonograph
experienced a 41.5% drop in earnings on a 5.5% decline in
sales in its 1960 fiscal year ended Oct.. 31 (see financial
table). Pres. Benjamin Abrams said the profit drop “was
due in considerable measure to substantially lower sales of
transistor radios. The huge increase in imports of tran-
sistor radios from Japan . . . has seriously affected all
domestic producers.”
Other factors in Emerson’s profit & sales setback: (1)
The general business fall-off in the 2nd half; (2) payment
of $475,000 to Mrs. Edwin H. Armstrong in settlement of
her suit charging infringement of her late husband’s FM
patents (Vol. 16:8 pl9) ; (3) cancellation by the govt, of a
contract on which Emerson had spent $2.3 million. The
company is disputing the govt, cancellation, executed “for
alleged failure to meet contract specifications.”
Abrams noted that unit sales of Emerson TVs were
“moderately lower” than in the preceding fiscal year, but
profits were “substantially unchanged.” He reported in-
creased sales for the higher-priced Du Mont TV line. “Our
1960 sales volume of air-conditioning room units was more
than double the sales of the previous year,” Abrams said.
“The backlog of the govt.-electronics div. is more than
50% higher than at the end of fiscal 1959.” Looking to the
year ahead, Emerson’s president said he was confident the
industry “would soon resume its normal gi'owth pattern.”
* * *
Mergers & acquisitions: American Electronics and
Electronic Specialty have canceled their merger plans (Vol.
17:1 p20) because “we simply weren’t able to agree on a
ratio for the exchange of stock,” reports American’s
Pres. Philip Zonne. Electronic Specialty Pres. William H.
Burgess says the merger breakdown does not affect his
company’s planned amalgamation with D. S. Kennedy Co.,
Cohasset, Mass. • Sonotone and Loral Electronics report-
edly have had preliminary discussions about a merger •
Amphenol-Borg Electronics will purchase for $475,000 from
Toronto-based Aimer Co. 50,000 shares of Borg Fabrics
Ltd., Elmira, Ont. which it owns jointly with the Toronto
concern • Ling-Temco Electronics has offered to purchase
all Chance Vought common stock which is offered before
3 p.m. Feb. 1 (Vol. 17:4 pl9) • Douglas Aircraft and
Midwestern Instruments (Magnecord tape recorders) are
negotiating to “give Douglas a substantial interest in
Midwestern through acquisition of newly issued stock.”
Westinghouse’s total 1960 income declined from the
1959 level despite a moderate sales rise (see financial table).
Pres. Mark W. Cresap Jr. reported that “billings on all
product groups in 1960 exceeded or approximately matched
1959 sales except for consumer products, where an indus-
try-wide decline of 5% in sales from 1959 levels has been
reported.” Looking ahead, he said Westinghouse expects
an “increasingly tighter squeeze on earnings” in 1961’s
first half because of “inflation in material & employment
costs, coupled with the general price softening.”
IBM plans a split of its common stock — an additional
half share for each share held — subject to stockholder
approval at the April 25 annual meeting. If the proposal
is approved, IBM will begin distribution of the new shares
as of a May 5-effective date.
Jerrold’s annual report for the fiscal year ended Feb.
1960 received a “Best of the Year” award at the Graphic
Arts Exhibit of Delaware County in Philadelphia Jan. 19.
20
JANUARY 30, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Acme Electric
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
$ 5,374,270
5,173,000
Arco Electronics
1960 — year to Sept. 30
1959 — year to Sept. 30
2,530,221
1,999,309
Avco
1960 — year to Nov. 30
1959 — year to Nov. 30
322,744,957
306,048,377
Beckman Instruments
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
31,423,505
25,442,965
16,362,807
12,804,650
Daystrom
1960 — 9 mo. to Dec. 31
.1959 — 9 mo. to Dec. 31
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
68.756.000
65.524.000
24.180.000
24.174.000
Electro-Voice
1960 — 9 mo. to Nov. 30
1959 — 9 mo. to Nov. 30
7,415,992
7,738,375
Emerson Radio
Story on p. 19
1960 — year to Oct. 31
1959 — year to Oct. 31
63,776,658
67,442,399
Packard-Bell
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
8,738,350
13,305,018
Raytheon
1960 — year to Dec. 31'
1959 — year to Dec. 31
539,975,000°
494,278,000
Seeburg
1960 — year to Oct. 31
1959 — year to Oct. 31
27,175,865
22,632,567
Taft Bcstg.
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
3,082,588
2,866,943
Westinghouse
Story on p. 19
1960 — year to Dec. 31'
1959 — year to Dec. 31
1960 — qtr. to Dec. 31'
1959— qtr. to Dec. 31
1.955.731.000
1.910.730.000
498.498.000
502.337.000
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$ 212,820
$0.80’
205,800
.77l
280,304
.33
168,121
.20
$ 19,300,001
10,021,501
.97
10,301,956
18,488,416
9,588,416
,95l
10,056,186
1,586,010
1.15
1,381,123
1,262,172
.93
1,363,094
844,996
.61
1,381,123
639,656
.47
1,363,094
2,111,000
1,121,000
.89*
1,255,307
2,854,000
1,405,000
1.12*
914,013
248,000
.19’
1,255,307
' 603,000
.48*
914,013
8,061
.02
473,650
167,792
.35
473,650
3,250,196
1,686,568"
.80”
2,119,685
5,551,214
2,668,682
1.26°
2,049,043
(590.168)7
(365,969)
—
813,433
943,592
443,592
.56
795,500
15,775,000
11,536,000s
3.011
3,728,247
21,801,000
13,481,188°
3.89*
3,243,567
915,262
.70
1,304,982
1,929,770
1.64
1,177,646
458,190
.31
1,488,186
517,401
.35
1,488,186
144,957,000
79,057,000
2.22*
34,813,842
152,351,000
85,947,000’°
2.431
34,679,456'*
18,377,000
.52*
34,813,842
29,722,000”-'
.84l
34,679,456'*
Notes: 'After preferred dividends. -Preliminary. “Record. 'Based on
1,255,307 shares outstanding Dec. 31, I960. “After $475,000 settlement
of patent infringement suit. “Based on 2,119,685 shares outstanding Oct.
31, 1960. 'Before $224,200 tax credit. “Including $6,649,000 in special
items. “Including $3 million in special items. '“Including $17,186,000
in special items. "Adjusted for Jan.-1960 2-for-l split. "'Including
$7,196,000 in special items.
Reports & comments available: Lab for Electronics,
report, Winslow, Cohu & Stetson, 26 Broadway, N.Y. 4 •
Yardney Electric, analysis, Carter, Berlind, Potoma &
Weill, 37 Wall St., N.Y. 5 • Emerson Electric Mfg. (St.
Louis), prospectus, Carl M. Loeb, Rhoades & Co., 42 Wall
St., N.Y. 5 • Vacuum-Electronics, prospectus, Lehman
Brothers, One William St., N.Y. 4.
Transitron Electronic Corp. is setting aside 315,000
common stock shares for option-plan offerings to executives
& key employes, according to an SEC registration state-
ment (File 2-17505).
Common Stock Dividends
Stk. of
Corporation
Period
Amt.
Payable
Record
Burroughs
Q
$0.25
Apr.
20
Mar.
25
Canadian GE
Q
2.00
Apr.
3
Mar.
15
Desilu Productions . . . .
Q
.15
Feb.
24
Feb.
10
Electronic Engineering.
.10
Mar.
20
Feb.
6
Electronics Investment.
—
.03
Feb.
27
Feb.
1
IBM
Q
.75
Mar.
10
Feb.
10
National Video “A” . . .
Q
.22%
Feb.
24
Feb.
3
Raytheon
Stk.
3%
Mar.
17
Feb.
23
Sperry Rand
Stk.
2%
Mar.
30
Feb.
9
Stanley Warner
Q
.30
Feb.
24
Feb.
8
Stewart-Warner
Q
.35
Mar.
11
Feb.
17
Standard Radio Ltd. . .
Q
.20
Apr.
10
Mar.
20
Tung-Sol
Q
.17%
Mar.
2
Feb.
13
Westinghouse
Q
.30
Mar.
1
Feb.
<;
TV-Electronics Fund . .
—
.04
Feb.
28
Feb.
2
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, January 26, 1961
Stock.
Bid Asked
Stock
Bia Asked
Acoustica Associates _
20' i*
22 Vi
Maxson (W.L.)
10%
11%
Aerovox _ - _ _
814
9%
Meredith Pub.
41%
44%
Allied Radio _
2214
24 *8
Metropolitan Bcstg.
20%
22%
Astron Corp. _
1%
2V4
Narda Microwave
5%
Baird Atomic
20 Vi
22
Nuclear of Chicago
38%
41%
Cetron Electric
5%
6
Official Films
2% 3-1/16
Control Data Corp.
70 %
74%
Pacific Automation
4%
5%
Cook Elec.
13 '4
14%
Pacific Mercury _
6%
7%
Craig Systems _
13%
15 Vi
Philips Lamp
151%
157%
Dictaphone
341 j
37 Vi
Pyramid Electric
3% 3
-9/16
Digitronics
21 ’i
23%
Radiation Inc.
28
30%
Eastern Ind.
15 %
16%
Howard W. Sams . -
44%
48
Eitel-McCullough
18 Vi
20%
Sanders Associates
39%
42%
Elco Corp.
16 “4
18 is
Silicon Transistor
5
5%
Electro Instruments
25 >3
28 >4
Soroban Engineering _
46
50%
Electro Voice
9
10
Soundscriber _ _
14%
16%
Electronic Associates _
28
30 Vs
Speer Carbon
19
20%
Erie Resistor
1 1 Vs
12
Sorague Electric
54 '4
57%
Executone
20
22
Sterling TV _
1'4
1%
26%
28 >4
12%
39%
13%
42%
Foto-Video
3 3
-9/16
Taylor Instrument
FXR __
36
39%
Technology Inst.
6%
7%
General Devices
9 Vi
10%
Telechrome
12%
13 %
8
9%
Tplprnmpnt.insr
7
7*4
Gross Telecasting
21
23
Telemeter _ _
10%.
n%
Hallicrafters
34
36%
Time Inc. _ _ _
83
87%
Hewlett-Packard
28%
30%
Tracerlab ___
8%
10
Hiah Voltage
177
187
United Artists - _
5%
6%
Infrared Industries __
13 Vi
14%
United Control - -
15%
17
Interstate Engineering
20
21 %
Universal Trans.
% 1
-3 '16
Itek __ _ -
51
55%
Vitro _ -
14
15
Jerrold _ ..
7 '4
8
Vocaline _
2% 3
-1/16
Dab for Electronics -
50
53%
W.1R Goodwill Station
11
—
Tel Inc. ...
5
5 :U
Wells-Oardner _ . .
23 %•
25%
Magna Theater
Magnetics Inc. __ —
2% 3
7 Vi
-3 16
8%
Wometco Ent.
13 %
14 Vi
WEEKLY
Television Digest
FEBRUARY 6, 1961
1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 6
The authoritative service for executives in all branches of the tel
—
i1!!!
sion arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC WRAPS UP PITCH FOR VHF-UHF SET LAW; adds emphasis
on uhf ETV; delates outline of step-by-step program (p. 1).
MINOW "NOT PREJUDGING" FCC 4 INDUSTRY PROBLEMS; says
he's waiting until he studies. Confirmation hearing to consider
both short & long terms Feb. 8 (p. 1). Dept. (p. 13).
Congress
SEC. 315 REVISION SEEMS SURE as result of Senate hearings on
broadcasters' 1960 political behavior. NAB, networks and FCC
recite industry's equal-time record (p. 2). Dept. (p. 13).
FCC'S FORM 324 DENOUNCED by NAB & other protestants for
requiring "most confidential" financial data from stations which
could be damaging competitively (p. 3).
Stations
MURROW— VOICE OF "THE VOICE"— may become powerful
spokesman for U.S. He is expected to attract other able newsmen
to USIA, possibly ex-CBS top-kicks (p. 3).
KFOY-TV (CH. 9) HOT SPRINGS. ARK., Donald Reynolds' 4th TV
outlet, began Feb. 1. Reports on other upcoming stations as
received from principals (p. 12).
Networks
MICKELSON & DAY QUIT CBS; Salant & Clark lake over in net-
work's news dept, shakeup (p. 10).
NOVEMBER BILLINGS increased 9.7% to $64 million from $58.3
million in Nov. 1959. Year-to-date business climbed to $621.7
million — 9.3% ahead of Ian. -Nov. 1959's $568.6 million (p. 10).
Consumer Electronics
IMPORTS — NO LET-UP, no "solution" in sight. Last year's imports
from Japan exceeded 1959 by 40%. Industry leaders see further
increases. Views in cross-section survey (pp. 15 & 17).
GIANNINI BUYS CONRAC; International Resistance buys con-
trol of North American Electronics; other mergers (p. 16).
Advertising
LANDIS IS NO CZAR, he tells Federal Bar Assn. & AFA; says he
plans to "coordinate," help develop national policies, and elimi-
nate "fragmentation" among agencies (p. 4).
SCHICK SHAVES OFF TV by switching its $3.5 million 1961 bud-
get into a Sunday-supplements campaign (p. 5).
Film & Tape
PRODUCERS & IATSE MAKE PEACE: Their compromise paves the
way for a new 4-year contract. I A gets 10% wage hike, cut of
post-1960 movies sold to TV, better pension (p. 8).
MGM-TV PRESENTS THE BRIDE — showcasing its new half-hour
pilot with a $200,000 film presentation (p. 8).
Finance
ZENITH's 4TH QUARTER was down from a year ago, but 1960
closed out as the 2nd best year in the company's history (p. 19).
Other Departments
PROGRAMMING (p. 6). TECHNOLOGY (p. 7). AUXILIARY
SERVICES (p. 11). PERSONALS (p. 14). ETV (p. 14).
FCC WRAPS UP PITCH FOR VHF-UHF SET LAW: FCC has finally agreed on its all-
channel-set recommendations to Congress, it's understood (Vol. 17:5 pi), and has sent them on to the Budget
Bureau for customary checking (and expected customary approval).
Final recommendations removed the step-by-step program previously under consideration — but basic
thinking is the same: Nation needs all 82 channels, and all-channel-set legislation is the best way to breathe
life into uhf. Reason for elimination of specific steps, it's said, is that Commission decided there's no point in
trying to outline them until legislation is enacted to make them feasible. Commission also beefed up its ETV-
uhf pitch, stating:
"The only hope for an adequate ETV service lies in full utilization of the 70 uhf channels which are
not now being fully exploited. So long as most generally available commercial receivers are limted to vhf,
educators will be reluctant to go forward with a program for extensive use of uhf."
MINOW 'NOT PREJUDGING' FCC INDUSTRY PROBLEMS: FCC Chmn.-designate
Newton N. Minow, whose Senate confirmation hearing comes this week (Feb. 8), tells us he's still withholding
any judgment on Commission & industry problems. "I've been quoted saying things I never said," he
remarked with a laugh.
As is customary in such situations, industry is speculating — with vigor — about his purported position
on major matters. But Minow insists he has none. For example, one rumor is that "he's against program
2
FEBRUARY 6, 1961
ratings." Answer: "That's not correct. I haven't formed a judgment on it." In an interview on WBKB Chicago
recently, he said he's interested in seeing an improvement in programming. "That's true, of course," he said
last week. "I guess we can all agree on that."
Summing up, he said: "I'm waiting until I get to Washington and study the problems. I'm not
prejudging anything." He said he has talked to several people in terms of spotting them in top FCC staff jobs
— "but nothing definite until I'm confirmed." As for speculation that Administration wants to replace an incum-
bent Democrat with a Kennedy appointee, to give Minow greater support: "I know nothing about that."
His hearing before Sen. Magnuson's Commerce Committee will be on both the term expiring June 30
and the new 7-year term extending from then. Indications are he'll get a warm reception, quick confirmation.
SEC. 315 REVISION SEEMS SURE: Broadcasters got straight-" A" report cards last week from
Senate examiners who graded them on civics, deportment, effort and performance during last year's
Presidential election campaign.
"A job well done," said Chmn. Pastore (D-R.I.) even before he began questioning NAB, networks and
FCC at the 2-day Commerce Communications Subcommittee hearings. Subject: political lessons of the tem-
porary suspension of equal-time requirements for 1960 Presidential tickets (Vol. 17:5 p8).
"I want to congratulate the networks and the broadcasting industry for the notable contribution which
you have made," said always critical & usually suspicious Sen. Yarborough (D-Tex.), whose own equal-time
"watchdog" Subcommittee plans another set of hearings this month. Sen. McGee (D-Wyo.) said his "mis-
givings" had been dispelled.
Similar sentiments were expressed by all other Senators participating in hearings — including Com-
merce Chmn. Magnuson (D-Wash.), who sat in on Pastore Subcommittee sessions. Accustomed to rough
treatment on Capitol Hill, the industry's witnesses basked in this new glow of Congressional approval of the
Great Debate series & other political programming.
Further relaxation of Sec. 315 of Communications Act appeared certain as the result of reports on
broadcasters' behavior under the temporary (one-campaign-only) lifting of equal-time restrictions. It's "com-
mon understanding" that suspension for Presidential & Vice Presidential candidates will be made permanent,
Pastore said. Regularizing the bill (S-204) by Magnuson wasn't on last week's agenda, however, and pro forma
legislative hearings on the measure must be held before there's any action.
Pastore hearings also raised hope for broadcasters that some major surgery on Sec. 315 — not just
face-lifting — may be undertaken this session. In his debut on Capitol Hill as industry spokesman, NAB Pres.
LeRoy Collins made a traditional plea for outright repeal of Sec. 315. He also came up with a fresh idea. He
proposed that Congress knock out the rigid equal-time rules, but keep the principle by expanding the law's
"fairness" standards for all public issues "to apply to appearances by candidates for office as well."
NAB won no open endorsement from Subcommittee for this alternative suggestion, which wasn't
seconded at the hearings by the networks. CBS Inc. Pres. Frank Stanton & NBC Pres. Robert E. Kintner made
the usual pitch for complete repeal of Sec. 315. ABC's Washington vp Alfred R. Beckman & MBS vp Stephen
J. McCormick asked merely for continued suspension for top candidates.
Interest in Collins formula was displayed by Pastore & Magnuson in particular, however. They
nodded agreement when Collins pointed out: "Such a standard would remove legislative strictures which
impede the flow of political speech, and would substitute the broad base of over-all fairness in the handling of
all issues of public import." And Sen. Thurmond (D-S.C.) commented: "The NAB is very fortunate in having
Gov. Collins." Yarborough said he shared Thurmond's opinion.
The only big question raised about outlook for extension of Sec. 315 suspension for Presidential
tickets was whether President Kennedy would consent to appear on air with Republican opponent if he runs
again in 1964. Kennedy himself settled that one at his televised Feb. 1 news conference (see p. 6). Asked
about it in an 88-word question, he gave a 3-word answer: "I would, yes."
Networks' testimony at Pastore hearings was largely repetious of that heard at the December hear-
ings by Special House Campaign Expenditures Committee (Vol. 16:51 pi). Stanton, Kintner, Beckman and
McCormick stressed the unprecedented role played by TV & radio in 1960 campaign, promised more of same
if they're permitted non-equal-time political operations in future. They also filed detailed reports on campaign
broadcasts and the costs borne by networks ($2 million, CBS; $1.7 million, NBC; $1.5 million, ABC).
VOL 17: No. 6
3
Statistical summaries of industry's performance were submitted by FCC Chmn. Ford, who said TV &
radio made "quite a great record" on all counts. Among FCC findings, based on answers to the Commission's
political questionnaires: (1) TV stations averaged 2 hours 55 minutes of free time for all Democratic candi-
dates, 2 hours 54 minutes for Republican candidates. (2) Democrats spent $6.75 million, Republicans $7.5
million, others $400,000, for paid TV & radio time. (3) TV networks charged Democrats $1.1 million, Repub-
licans $1.82 million for time — "practically at the same level as in 1956." (4) In all of 1960 up to Election Day,
FCC received only 30 complaints citing "some phase of Sec. 315 in situations involving local, state and national
offices" — and they were resolved quickly.
FCC'S FORM 324 DENOUNCED: Broadcasters were in full cry last week against FCC's revised
& expanded annual questionnaire Form 324, which asked stations to disclose hitherto uncalled-for details
about their financial operations (Vol. 16:45 p3 et seq.).
A 22-page document filed by NAB — which had asked for and obtained an extension from Dec. 9 to
Feb. 1 in the Commission's deadline for comments — summed up protests which piled into FCC. Among
other objectionable things, said NAB chief counsel Douglas A. Anello & attorney Robert V. Cahill, FCC is
trying to dig up "most confidential" financial data which competitors could use in damaging ways.
Citing material gathered by NAB's broadcast personnel & economics mgr. James H. Hulbert and his
asst. David L. Doughty, the NAB lawyers said their protest against new Form 324 was made only "after due
consideration, investigation and discussion with all segments of the broadcasting industry." They said some
information demanded of stations by the Commission constitutes "the most confidential of all business figures,
and revelations of these to competitors would result in great harm to individual licensees."
Anello & Cahill professed inability to understand why the Commission needs to know about sources
of a licensee's income which are unrelated to broadcasting: "As is well known by the Commission, broadcast
licensees are involved in all sorts of other businesses which have no bearing on or relation to broadcasting.
Broadcasters own real property, operate restaurants & newspapers, write books, serve as govt, officials,
practice law or medicine, and engage in a variety of activities too lengthy to detail.”
Moreover, NAB said: (1) "The form would impose a great administrative burden on broadcasters.”
(2) "The form would force many stations to change their present accounting procedures." (3) "Many of the
figures required would be subject to a wide variety of interpretations, some of which may be erroneous."
A similar line against Form 324 was taken in comments submitted by dozens of objectors. The
complaint from KARK-TV Little Rock was carried beyond FCC, too — a certified copy was served on President
Kennedy's Budget Bureau.
MURROW — VOICE OF 'THE VOICE': Will Edward R. Murrow become "the" voice of Amer-
ica? He might. Frankly admitting he dislikes being an administrator ("in-baskets & out-baskets are not for
me"), the prospective U.S. Information Agency director could well be expected to become a frequent &
regular on-mike & on-camera figure — conceivably a spokesman of enormous importance.
Almost universal satisfaction & surprise greeted announcement of the 52-year old CBS commentator's
selection — satisfaction because of his internationally acclaimed achievements, surprise because of his willing-
ness to accept burdens of administration (and cut his income from $200,000-$400,000 to $21,000). Selection of
USIA director from the ranks of broadcast media is striking indication of new prestige of broadcasting.
He must go before Senate Foreign Relations Committee for confirmation hearing — but date isn't set;
his name isn't officially before Committee yet.
"Truth" is Murrow's by-word, and he says his intention is to present a truthful picture of America to
the world. In interviews last week, he said that "whatever is done will have to stand on a rugged basis of
truth;" that U.S. needs a louder but "not strident" voice; that he hopes to marshal nation's most skilled com-
municators; that he plans to move gradually at first; and that many of USIA's staff have great ability.
Murrow's right arm will be deputy dir. Donald M. Wilson, 35, Life magazine's chief Washington cor-
respondent for 4 years before leaving to campaign for President Kennedy. There was no confirmation of
reports that other top CBS newsmen — Sig Mickelson & John Day, who resigned last week (see p. 10) — would
follow Murrow to USIA. There's no question, however, that Murrow will be able to attract newsmen of ability.
4
FEBRUARY G, 1961
Murrow made an emotion-charged "farewell speech" to CBS affiliates via closed circuit Jan. 31,
stating that ''some part of my heart will stay with CBS." He was "grateful" to CBS management for releas-
him to USIA, and modestly doubted that he'd put a crimp in news operations, "because for many years I
have received credit for what other people have done." In introducing Murrow, Fred Friendly, exec, producer
of "CBS Reports," shared no such reticence, saying: "We're going to be in for some tough sledding. We are
losing the best pitcher, outfielder, infielder in the business." CBS Inc. Pres. Dr. Frank Stanton, in a telegram
to Murrow, saluted his appointment as "good news indeed for the American people & the free world."
Advertising
LANDIS— ‘NO CZAR’: Coordinator, not dictator — that’s
what James M. Landis intends to be. In 2 speeches last
week, President Kennedy’s new special asst, on regula-
tory agencies, sensitive to fears he intends to run the
agencies from the White House, sought to calm worries.
Landis told the Federal Bar Assn, that “nothing has
been further from my thoughts” than the idea of becoming
a “czar” and he told the AFA “I hate czars.”
What he’s concerned about, he said, is the “tremendous
amount of fragmentation of regulatory concern in areas in
which some development of national policies was essential
if we were to increase the pace of our national growth.”
He deplored the increase in financial problems of railroads,
airlines, truckers, etc., in the face of the large rise in our
gross national product. Then:
“In the field of communications the emergence of a
host of new nations threatens the continued use of those
frequencies that we have been accustomed to using, unless
somehow we find new frequencies & new means of com-
munication that hitherto have not been utilized. In TV, we
still have to find an economic viability for the uhf band.”
Improvements Now Developing
He said he was happy to note improvements under way,
though “whether they were stimulated by my suggestions
or whether they derived from previous consideration of the
problems is utterly unimportant.” Among these, he said:
“The FCC has now determined to make some review
of the practices of licensees seeking renewal of their
licenses. If these licenses were originally granted to them
upon their representation of their proposed program con-
tent, their ability to live up to these promises bears some
relationship to their privilege to keep a frequency that
others are aspiring to. This is not a suggestion of censor-
ship but simply a determination between competing
licensees as to which one should in the public interest be
granted a frequency that can only be utilized by one.” This
was his first acknowledgment that FCC had done anything
he approved of before he reported to President Kennedy.
He summed up the job of coordination among agencies:
“Apart from its intrinsic complexity, there are innumer-
able bureaucratic pressures, inter-agency rivalries, and
competing demands on the part of vested interests. But
somehow or other we must succeed.”
Other major areas he plans to work on; procedural
delays, personnel. He didn’t state specific plans, but said
he needs help: “No one man can do that task. But one man,
perhaps, can get other men, not necessarily from govern-
ment, primarily, I should say, from outside. Borrow them,
don’t hire them ... to help out in a task as gigantic as
that.” Landis said he has no plans for new agencies.
Rather, wants instead the development of a “national policy
among these fragmented fields.”
Landis had soothing words for industry, assuring AFA
that regulatory agencies might better be called “promo-
tional agencies.” By trying to “curb monopoly, conspiracy
and other unfair trade practices,” he said, they promote
“the theory of capital enterprise.”
The other govt, speaker, Commerce Undersecretary
Edward G. Gudeman, former Sears, Roebuck vp, thought:
(1) Advertising needs more research to find out what
produces results — differing, for example, from Sears’
catalog program which can pinpoint ad impact.
(2) U.S. needs to promote exports — and Commerce
Dept, is eager to help industry.
The conference luncheon attracted a powerhouse of
govt, officials, including FCC Chmn. Ford & FTC Chmn.
Kintner. A reception for Congress brought out, among
others, Sen. Pastore (D-R.I.), chmn. of Commerce Com-
munications Subcommittee, and Rep. Harris (D-Ark.),
chmn. of Commerce Committee.
Some 400 AFA members attended — and they believed
their time was well spent. They were particularly cheered
by a message from President Kennedy: “I hope that your
Washington conference will accomplish its stated objective
of establishing a closer relationship between government &
your industry, and create a better understanding of adver-
tising as a dynamic force in the national economy.”
Advertisers can’t hypnotize the public, even with exten-
sive TV campaigns, into decisions they don’t want to make,
declared NBC’s Robert W. Sarnoff before the National
Automobile Dealers Assn, annual convention in San Fran-
cisco Jan. 31. Without mentioning names (i.e. Ford’s
Edsel) he said “there is no more eloquent testimony than
the recent history of the automobile industry to the fact
that people have a stubborn way of making up their own
minds.” Such critics as Vance Packard who regard the
public as “a patsy for Madison Avenue manipulators” are
“insolent charioteers who ride roughshod over such scorned
manifestations of popular taste as tail fins or Westerns”
he said. Broadcasters & advertisers have a responsibility
“to lead & influence public taste,” he added, “but we can
only propose; the public disposes, and rightly so.” The
NBC chairman went on to praise admen for acting as the
“flywheel that keeps the wheels of prosperity turning”
within the U.S. economy.
This is National Advertising Week, initiating the
first around-the-calendar compaign to acquaint the public
with advertising’s role in the national economy. The cam-
paign is being guided by Advertising Federation of America
and Advertising Assn, of the West, which have furnished
gratis promotion material to all media. Available for TV
stations: A variety of filmed spots (2 each 60- & 30-see.),
2 sets of 20-sec. 4-slide spots with voice scripts. For radio
use: scripts for “live” spots of varied lengths (10-to-60-
sec.), a disc of recorded spots by entertainment figures.
Advertising prohibition parade has started again in
Congress. Rep. Siler (R-Ky.) led it with a bill (HR-2297)
forbidding any interstate traffic in ads — including broadcast
commercials — for alcoholic beverages.
VOL. 17: No. 6
It
Schick Shaves Off TV: The “bulk” of Schick Inc.’s $3.5-
million 1961 ad budget will be placed in newspaper &
Sunday supplement media. The razor firm’s recent T\
schedule (part-sponsor of The Witness on CBS-TV and of
specials on NBC-TV, plus spot-TV announcements) will
be dropped. Schick advertising dir. William F. Siegel made
the announcement last week. Even less welcome news to
TV sales executives was Siegel’s explanation: “News-
papers are the most effective medium on the 1961 horizon
... A medium that will give us a positive return on every
ad dollar invested.” Schick’s new newspaper schedule, an
outgrowth of a successful pre-Christmas campaign in
newspaper supplements, will be augmented by a schedule
in Life, Time, The Netv Yorker and Playboy.
Schick ad strategy has lately been causing a fair de-
gree of agency headaches in N.Y. Within the past month,
A.S.R. Products Corp. (Gem safety razors, blades) moved
its account from Kenyon & Eckhardt to Benton & Bowles.
This created a client conflict with B&B’s then-held Schick
Inc. account, which moved to Norman, Craig & Kummel,
now Schick’s agency of record. In turn, this triggered a
conflict with NC&K’s portion of the Ronson account (or so
Ronson felt), even though NC&K is responsible for Ronson
lighters rather than shavers. At last report, NC&K was
about to lose its Ronson business, which may equal or
even exceed the Schick billings. Schick’s shift to print
media, however, was not an NC&K decision; it was de-
cided directly by the client, unlike last fall’s TV-to-print
shift by Shell Oil via the Ogilvy, Benson & Mather agency.
Shell Oil, meanwhile, was making news of its own.
The oil firm’s all-print, no-TV campaign was coming in
for some widespread dealer-consumer criticism, accord-
ing to a survey reported in the Jan. 27 Printers’ Ink. Only
a few dealers attribute any sales increases to the full-page
Shell ads, the PI survey stated. Several Shell dealers (like
Los Angeles dealer Chuck Abrams) complained “there is
tod much reading material [in the ads]. People are too
lazy — TV would be much better.” Many dealers who like
the company’s copy platform in the new campaign feel
however that it would be better to schedule it “in all
media,” PI reported.
Duke’s return to TV was announced last week by Lig-
gett & Myers. TV-introduced at the end of 1959, the
“super-hi-filtration” cigaret bowed off the air last year
after an FTC order prohibited tar & nicotine health claims.
Duke continued to sell without any advertising, and this
has prompted L&M again to push the brand (via McCann-
Erickson). Local TV (N.Y., Chicago & Los Angeles) and
some print media will carry the original “Meet the Duke”
slogan, but the new ads won’t mention the cigaret’s low
tar & nicotine count.
■
Ad People: David V. Cleary and Benjamin Maugham
named Young & Rubicam vps . . . Miss Marion MacDonald
and Wallace Gordon named Grant Advertising vps . . .
Donald W. Redell, ex-TelePrompTer, named vp, Advertis-
ing, Radio and Television Services, Inc.
Obituary
John Kelley Strubing Jr., 62, retired vice-chmn. of
Compton Advertising, died Jan. 28 at his home in Lyme,
Conn., after a long illness. Surviving are his wife, mother
and a brother.
“The new SAG-AFTRA code increases the cost of
actors in commercials an estimated $15,000,000 over last
year ... In 1960, one of New York’s top [commercial]
producers grossed over $5,700,000 — yet lost $33,000!” —
Harry W. McMahan in Advertising Age.
Spot-TV costs — despite increased production charges —
still compete with network & syndicated program rates,
according to an Edward Petry Co. analysis of the new
AFTRA-SAG contracts. “Although talent rates for spot-
TV commercials rose much more than for network or syn-
dicated-program usage, spot rates started from a much
lower base and could accommodate the hike without sur-
passing network or syndicated rates,” states the rep firm.
The analysis points out that SAG spot rates, formally 30-
40% below AFTRA, have merely been “brought into line.”
The only situation in which the network rate now compares
favorably with “wild-spot” breaks & participations occurs
“when an advertiser buys less than 20 markets — an imprac-
tical buy.” Because the cost of commercial production has
always been a minor factor in over-all TV campaign costs
(5-7%), the SAG talent-fee boost will add less than 1%
to spot TV budgets. “Clearly the choice between network
& spot will continue to be based on the intrinsic merits of
each medium for the needs of the particular advertiser,”
the rep firm report concluded.
Evaluation of rating services, by psychology prof.
Richard I. Evans in Jan. -Feb. NAEB Journal, concludes:
“If marketing research organizations would expend as
much effort in examining . . . qualitative aspects of the
behavior of TV audiences as they do on the usual nose-
counting techniques, they would, in my opinion, discover
that buying behavior could sometimes be stimulated more
successfully by recognizing unique needs of certain in-
dividuals in the TV audience than by appealing at all
times to a mythical common denominator. This is not to
say that programming for a mass audience would have no
place in the industry, but rather it suggests that such up-
grading of programming in terms of the interests of dif-
ferent audience groups could not only reduce the intensity
of some of the basic criticisms of commercial program-
ming, but also, in the long run, increase the effectiveness
of programming as a means of influencing the viewer’s
buying behavior.”
Originality is inhibited in network TV by the sheer
fact of its “high costs,” and makes for copy-cat stereotypes
in both programming & commercials, stated George Skin-
ner, radio dir. of rep firm Katz Agency at an RTES sem-
inar luncheon in N.Y. last week. Radio, he pointed out, will
offer in the 1960s a good place for admen to test “new pro-
gramming & commercial ideas at the lowest possible cost.”
Another TV commercials festival will be held May 4
in N.Y. The entry deadline is March 1 for film or video-
taped commercials shown in the U.S. & Canada between
March 31, 1960 and March 1, 1961. Festival dir. Wallace
A. Ross said announcement brochures were being mailed to
5,000 advertisers, agencies, producers and TV stations, and
“well over last year’s 1,327 entries” are expected. Judging
will be by a “TV commercials council,” chaired by John P.
Cunningham of Cunningham & Walsh.
Co-op ad regulations proposed by Internal Revenue
Service, in line with 1960 excise-tax law amendments per-
mitting manufacturers to make deductions for local TV &
radio commercials (Vol. 17:3 pl7), will be reviewed at a
Feb. 17 hearing in Washington. In scheduling the session,
IRS set a Feb. 14 deadline for applications to testify.
6
FEBRUARY 6, 1961
Programming
TOUCH-UP FOR ‘UNTOUCHABLES’: ABC-TV headed for
cover last week in the face of rising gusts of Washing-
ton protests against the network’s high-rated, rat-a-
tat-tat cops-&-gangsters show The Untouchables.
In an attempt to avoid threatened storms, ABC vps
Thomas R. Moore & Alfred Schneider met in Washington
Feb. 1 to negotiate “a better understanding” with 4 House
members who had objected to portrayals of Italian-Ameri-
cans in the prohibition-era semi-documentary.
Two days later ABC issued a formal statement in
N. Y. which: (1) Conceded that parts of episodes of The
Untouchables are just fiction, not actual happenings in the
tommy-gun career of prohibition agent Eliot Ness. (2)
Gave assurances that “steps had been taken to avoid any
undue emphasis or concentration on any one ethnic group.”
Earlier, Rep. Santangelo (D-N.Y.), leader of the anti-
17 ntouchables House caucus, had reported that the ABC
spokesmen agreed to label the entire program “as fictional
& designed for entertainment.” But the network disputed
this interpretation — and Santangelo told us he may have
misunderstood Moore & Schneider.
Santangelo & 3 other Democrats — Reps. Anfuso
(N.Y.), Rodino (N.J.) and Addabo (N.Y.) — told the ABC
negotiators that the show was “seriously injuring the good
character & reputation of the great majority of American
citizens of Italian origin.”
The 4 House members also said that The Untouchables
“grossly distorts the history of the era and the character-
izations referred to.”
Picket Threat Still Stands
A threat by the Italian-American Democratic Federa-
tion (which Santangelo heads) to picket ABC’s N. Y.
studios on March 9 — Amerigo Vespucci day — still stood.
But Santangelo said a final decision on this tactic wouldn’t
be made until a N. Y. meeting of the organization which
is scheduled for Feb. 13 but may be postponed to Feb. 17.
Partial text of ABC’s statement on the Washington
peace parley follows:
“ABC, in its meeting with Congressmen Santangelo,
Anfuso, Rodino and Addabo in Washington on Wednesday,
informed them it had instituted many months ago a policy
of avoiding the use of Italian characterizations on The
Untouchables except in cases where the story was based on
a person who actually existed or where the part was entirely
dependent for its theme on use of such characterizations.
“This policy is in line with ABC’s intent never to pre-
sent any program which might cast reflections upon or be
detrimental to any segment of the public.
“ABC also advised the Congressmen that ABC had
decided to include the following announcement on all broad-
casts of The Untouchables : ‘This series of programs is
based upon the book, “The Untouchables,” by Eliot Ness &
Oscar Fraley, although certain portions of this exposure
were fictionalized.’ ”
* * *
Meanwhile, a new cloud of trouble for TV networks
began gathering in the Senate. “Excessive portrayal of
violence & crime” on TV and in the movies is a likely sub-
ject for hearings by the Judiciary Subcommittee on Juvenile
Delinquency, Chmn. Dodd (D-Conn.) said.
Dodd won an increase to $178,000 from $150,000 in his
1961 appropriation from the Senate and put his staff to
work collating preliminary data on TV & movies, which
he declared have caused increasing concern to the public.
Subcommittee staffers told us they already had been
exploring movie angles with Eric Johnston’s Motion Pic-
ture Assn, of America, and that they have interviewed child
psychiatrists & psychologists to get their views. TV net-
works haven’t been approached yet— but they are on the
staff’s pre-hearing agenda.
* * ♦
President Kennedy’s views on TV violence and whether
he can do anything about it remained uncertain following
his answer to a question in his news conference last week.
Correspondent May Craig spoke of the “growing concern
expressed by parents, clergy & J. Edgar Hoover about the
effect on young people of crime & violence in movies & on
the air” and asked whether there is anything “you can do
about it or may you ask for legislation?” Kennedy said:
“When we get into movies, the amount of influence which
the federal government can exert is quite limited, as you
know, quite properly limited.” He want on to say that the
govt, can help parents do the job primarily by efforts to
improve children’s environment through urban renewal,
better housing & schools, etc., but that “we can only play a
very supplemental role and a marginal role.” The fact that
Kennedy mentioned only movies in his response led to spec-
ulation that he may believe that govt, can do something
about excessive crime & violence on TV & radio.
“It is now agreed that the four Great Debates on tele-
vision were the cornerstone of John Kennedy’s victory.
Without them, Nixon would probably have won the Presi-
dency on the ‘experience’ issue. With the debates, Ken-
nedy’s articulation, maturity and charismatic appeal re-
ceived a national audience that tipped the scales in his
favor.” — Schwerin Research Corp. [“Charism: A special
divine or spiritual gift.” — Noah Webster.]
“Spy Next Door” will be seen on CBS-TV after all,
despite the network’s sudden cancellation of the Armstrong
Circle Theater episode early last week. The 60-min. drama
which deals with Russian espionage activities in the U.S.,
will appear in the Armstrong series on Wed. Feb. 15, 10-
11 p.m. CBS reversed its earlier decision after screening
the tape recording of the drama, made in N.Y. Feb. 1.
The show was officially approved by a special committee
composed of program vp Oscar Katz, program-practices vp
Joseph H. Ream, affiliate-relations vp William B. Lodge,
vp & gen. attorney Thomas K. Fisher, and information-
services vp John P. Cowden. Earlier, CBS had announced
that the decision to yank the show was entirely the net-
work’s, and that “no cancellation request was received from
anyone either in or out of the govt.” And Armstrong ad
vp Max Banzhaf had stated that he believed the network
had pulled “Spy Next Door” in light of recent improve-
ments in U.S.-Russian relations.
“Iceman” received a cautious OK from NAB’s TV Code
Review Board at its meeting in Beverly Hills last week.
After viewing NTA’s 4-hour Play of the Week presenta-
tion of Eugene O’Neill’s “The Iceman Cometh,” Board found
it “acceptable” under special circumstances. It spelled out
its definition of “special circumstances” in these words:
“Decision by the individual station should be predicated on
knowledge of the station’s audience and the availability of
broadcast time which will direct the presentation to those
in the audience who will not be offended by such drama.”
Thus, in effect, the whole matter was left up to the sta-
tions. The taped “Iceman” was originally seen on WNTA-
TV N.Y. last December and is now being syndicated.
VOL. 17: No. 6
7
10 Biggest Warner Draws: The late Humphrey Bogart
has been tops for the past 5 years as an audience draw in
the pre-1950 Warner Bros, features distributed by United
Artists Associated (and previously by Associated Artists
Productions). He starred in 7 of the 10 films “most often
requested, sold and booked during the initial 5 years of
TV distribution” of the 754-feature library.
As released last week by UAA exec, vp Erwin H.
Ezzes, the top-10 list will interest TV program creators,
film buyers and TV admen. For one thing, several films
on the list had only “average” theatrical grosses. And the
choices underline the public’s fondness for strong, slickly-
produced, gutsy, action-adventure yarns in their TV fare.
The top-10 pre-1950 WB features, in order: (1)
“Chain Lightning,” (2) “Dark Victory,” (3) “Key Largo,”
(4) “Casablanca,” (5) “Treasure of Sierra Madre,” (6)
“High Sierra,” (7) “City for Conquest,” (8) “Story of
Louis Pasteur,” (9) “Night & Day,” (10) “To Have &
Have Not.” Bogart starred in the first 6, and the 10th.
UAA’s “five-year sales evaluation, which took several
months to prepare,” said Ezzes, “revealed those features
which over the years proved to be most profitable for sta-
tions and UAA alike.”
TV’s down-but-never-out show, the 30-min. Silents
Please packaged for ABC-TV as a sustaining summer re-
placement in 1960, has signed a sponsor at last. The client
is Dutch Masters cigars, which has been sponsoring Take
a. Good Look, the Ernie Kovacs show for which Silents
Please was originally created as a short-term replacement.
Announcement of the Dutch Masters buy, planned for a
fall start, came from Saul Turell, pres, of Sterling TV,
who is conducting a slow-motion contractual romance with
radio Moscow’s TV channel — also “interested” in the show.
Among Turell’s planned “condensations” of silent movies
for the fall cycle: Lon Chaney’s “The Phantom of the
Opera,” Fairbanks’s “The Thief of Baghdad,” and D. W.
Griffith’s “Intolerance” (as a 2-parter).
NBC wiil “wire-syndicate” newsfilm, starting Feb. 6,
to provide affiliates equipped with video-tape recorders a
same-day source of national news material usable in local-
station newscasts. Newsfilm material will be fed on closed-
circuit in the afternoons, thereby replacing distribution by
air-freight. Of the 202 NBC-TV affiliates, 75 (or about
40%) have video-tape recorders. The service, under devel-
opment for 2 years, will be operated by a staff headed by
NBC national news mgr. Donald Meaney. Stations taping
the newsfilm, NBC stated, will have as much as a 24-hour
advantage over local competitors.
Somebody goofed in N.Y. Feb. 2. Viewers tuned in for
old-favorite Groucho Marx at 10 p.m., saw instead — an old
documentary on New York City. Why had the network
substituted the documentary? Had Groucho leered at one
blonde too many? Explained red-faced NBC late last Fri-
day: “It’s quite simple. All our films are sent over from
the film center at 729 7th Ave. This one just never got
here and we ran whatever was handy.”
Ex-KTLA Los Angeles vp-gen.-mgr. James Schulke
has been freed of an indictment charging him and ex-
KTLA newsman Pat Michaels of “conspiracy to commit
slander” (Vol. 17:2 plO). The indictment was dismissed
for lack of evidence last week by Riverside, Cal., County
Superior Court Judge John G. Gabbert. The indictment
stemmed from a 1959 KTLA telecast in which Michaels
charged anti-semitism in Elsinore, Cal.
Roll of Honor citations by the Conference on Communi-
cations and the Public Interest were conferred last week
on commentator Edward R. Murrow, CBS Pres. Dr. Frank
Stanton, Talent Associates vp David Susskind, NBC crea-
tive projects director Irving Gitlin, and the Gulf Oil
Corp. The citations honor contributions to the diffusion of
knowledge and have “nothing to do with the merit of pro-
grams as such,” according to Conference Chmn. Gilbert
Seldes, dean, the Annenberg School of Communications,
U. of Pa. The citations: Murrow, “for his assertion of
the principle that no dept, of govt, ought to try to influence
the handling of news events by the news media.” Stanton,
“for his decisive action eliminating commercial messages
from the Great Debates.” Gitlin, “for demonstrating the
duty” of broadcasters to offer controversial programs.
Susskind, “for his announcement that he would no longer
submit the names of actors & actresses for clearance by the
networks’ blacklisters.” Gulf Oil was cited for underwrit-
ing news-connected programs on NBC and “leaving to the
network control of choice of subject, time-period, content.”
Technology
Use of light beams for TV networking and other point-
to-point radio communications, as a substitute for micro-
wave, came closer last week with Bell Labs’ announcement
that it had developed a continuously operating optical
maser. Utilizing neon & helium, the device potentially
could transmit 1,000 times more channels than a compar-
able microwave system. The beam can be focused to spread
no more than one foot in 100 miles, making the develop-
ment promising for space communications. Although other
optical masers have been announced previously, Bell sci-
entists said the new breakthrough is development of a con-
tinuous beam which can be modulated to carry TV, voice or
other sophisticated signals, rather than merely pulses.
Although Bell Labs declined to estimate when optical
maser systems could come into practical use, there was
speculation that the day is still about 10 years off. Prin-
cipal credit for the development was given to Dr. A. L.
Schawlow of Bell Labs, inventor of the maser, Dr. C. H.
Townes of Columbia U. and Ali Javan, Bell Labs.
Edison radio amateur award for 1960 has been won by
John T. Chambers, Los Angeles (W6NLZ), and Ralph C.
Thomas, Kahuku, Oahu, Hawaii (KH6UK), for joint ex-
periments in high-frequency 2,540-mile communications
between the 2 points. Picked from among 18 candidates
by judges who included FCC Comr. Hyde, they will share
the 9th annual GE-sponsored award at a Feb. 23 dinner in
Washington. FCC Chmn. Ford will be the main speaker.
Worldwide TV & communications via space satellites
will be the first project of newly organized British Space
Development Co. Ltd., founded last week in London with an
initial capital of $56,000. The founding group is headed by
Sir Robert Ren wick, industrialist & stockbroker, and World
War II controller of communications for the Air Ministry.
Transistorized video-tape recorder, designed for indus-
trial & lab uses, will be shown by Sony Corp. at next
month’s IRE convention in N.Y., according to reports from
Tokyo. The prototype 400-lb. unit uses 100 transistors &
100 diodes and is expected to be followed later by a version
for TV broadcast uses.
NASA plans to launch a 74-lb. satellite to explore the
ionosphere. It will transmit on 20, 40, 41, 108, 360 & 960
me, have an apogee varying from 240 to 1,600 miles.
8
FEBRUARY 6, 1961
Film & Tape
PRODUCERS & IATSE MAKE PEACE: Compromise, as pre-
viously indicated here (Vol. 17:5 plO), paved the way
for the signing of a new 4-year contract last week be-
tween IATSE and Alliance of Television Film Pro-
ducers and Assn, of Motion Picture Producers. The
agreement was hammered out just before the old con-
tract expired Jan. 31. We never heard the word “strike”
mentioned by any responsible employer or union repre-
sentative.
IATSE, which had sought a 25% across-the-board
wage increase, will receive a 10% hike in the first 2 years
and an additional 5% in the second 2 years. Despite early
cries for a cut of post-1948 movies sold to TV , there is no
such provision in the contract. But provision is made for
payment into the industry’s pension and health & welfare
funds of 9% of the distributor’s gross from the sale of
post-1960 movies to TV.
Other provisions include (1) payment of 8 cents an
hour into the industry health & welfare fund to provide
coverage for dependents of employes; (2) increase of em-
ployer payments into the industry pension plan from 8
cents an hour to 12 cents an hour, with increase of employe
payments from 5 cents to 7 cents an hour; (3) agreement
to recommend to the labor-management board of trustees
of the industry pension plan that monthly pension payments
be increased from the present $95 to $120 a month; (4)
provision for partial pension payments at retirement age
for employes who at age of 35 have worked in the indus-
try 10 qualified years, including 3 qualified years in the
last 5 years of employment, with a specified minimum of
total hours worked; (5) $500 insurance provision to cover
retirees; (6) pay TV to be considered a part of movie ex-
hibition; (7) improvement in vacation benefits whereby an
employe will get 3 weeks vacation after 10 years employ-
ment with a single studio, rather than after 12 years; (8)
change in the “golden hours” provision so that workers in
studios will get double time after 12 hours instead of 2%
times base pay after 14 hours; (9) improved severance
pay provisions.
IATSE International Pres. Richard Walsh, basic-
crafts negotiating committee Chmn. Ralph Clare, AMPP
exec, vp Charles Boren, and Alliance Pres. Richard Jencks
announced details of the agreement. Others who took part
in the negotiations were John Zinn of the Alliance; An-
thony Fredericks, Revue Studios; William Cowitt, Lou
Rackmil, Ziv-UA; Rudy Peter sdorf, Desilu Pi-oductions ;
Charles Bole, Four Star Television; Marvin Faris, Marterto
Productions, Wyatt Earp, Brennan-Westgate, Mayberry.
* * *
It was an apparent “misunderstanding” last week that
caused Writers Guild of America West to strike producer-
director-star Ozzie Nelson and Stage 5 Productions, which
films his series (Vol. 17:5 plO). As we reported, it was
over in record time — 16 hours. A WGA spokesman
earlier had said that Stage 5 Pres. Leo Pepin had
signed a contract and assured the Guild that Nelson would
also sign. (Nelson had the 3 ■writers of The Adventures
of Ozzie & Harriet under personal contract.) When the
signed agreement from Nelson wasn’t forthcoming, WGA
called a strike Jan. 30. But when Nelson freed the writers
from their contracts and they signed with Stage 5, peace
was quickly reached. His signature isn’t necessary now that
the writers are employed by Stage 5.
MGM-TV Presents The Bride: MGM-TV has completed
shooting what may well be the most elaborate & expensive
pilot presentation of a half-hour show in TV film history
— its Father of the Bride project. In order to showcase
the pilot to best advantage, the Culver City lot utilized
lavish techniques and will show potential sponsors a 50-55
min. film presentation which will include the half-hour
pilot. (Final length hasn’t been determined because the
film is still being edited.) About $200,000 was spent on the
presentation (a figure considerably more than for most
60-min. shows) which required 8 days of filming & much
pre-production preparation.
The presentation opens with Leon Ames, who plays
the role of Father, as on-camera narrator discussing
the show. Vignettes from 12 episodes are shown, as well
as all of “The Wedding,” a half-hour segment which will
be the 11th in the series if the show is sold. The studio used
150 extras in this episode.
The purpose of the extensive presentation is to answer
beforehand questions from potential sponsors as to how
the remainder of the series would be handled. Many a
sponsor has been scorched because subsequent segments of
a series didn’t maintain the quality of the pilot.
Ruby Abel produced the pilot for MGM-TV and Robert
Maxwell was exec, producer. Ames, Ruth Warrick, Myrna
Fahey and Burt Metcalfe star.
Peak 20tH Production: 20th Century-Fox TV will be
hitting a record production pace by next week, when 6
pilots will be before the cameras, in addition to the studio’s
regular series. Nine production units will be shooting film
at once, we’re told by production chief Roy Huggins.
The first pilot to go into production is The House on
Rue Riviera, formerly called Monte Carlo. A 60-min. show
for NBC-TV, it’s being produced by Huggins. Going into
production Feb. 13 is The Hunters, 60-min pilot formerly
called Tanganyika and Kilimanjaro. It’s for ABC-TV, and
Robert Blees is producer. Another 60-min. pilot, Bus Stop,
also for ABC-TV, goes into production the same date —
as do 60-min. The Jayhawkers, with Blees producing;
Margie, a comedy, with Hal Goodman & Larry Klein pro-
ducing, and Ginger Rogers Show, produced by William Self.
Hollywood’s trend to 60-min. shows (Vol. 17:3 p8)
continued last week, as MGM-TV TV vp Robert Weitman
decided to expand the studio’s Dr. Kildare pilot to the hour
length. Weitman told us he thought this would make it a
more salable product. Raymond Massey & Dick Cham-
berlain star in the pilot, which goes into production about
Feb. 7. Weitman also disclosed MGM-TV has leased the
adjacent Hal Roach Studios for production of commercials
as well as TV films. Although MGM has 30 stages, it’s
crowded because of TV film & movie production, he ex-
plained.
WNEW-TV N.Y. represents the first U.S.-market.
breakthrough for British Commonwealth International
Newsfilm Agency, TV & movie newsfilm supplier. The N.Y.
independent station began using the world-wide newsfilm
service, Visnews, on Jan. 30 in nightly (11-11:10 p.m.)
newscasts designed to augment the station’s existing tele-
news shows. Visnews, which is backed by BBC, the Rank
Organization, Australian Bcstg. Commission, CBC and
Reuters, will also service WNEW-TV’s sister outlet, WTTG
Washington.
VOL. 17: No. 6
9
NEW YORK ROUNDUP
UA has acquired motion-picture-distribution rights to
the March 13 TelePrompTer-produced Patterson- Johansson
bout (Vol. 17:1 pll). There will be no home telecasting of
the fight, which will be closed-circuited by TelePrompTer
and radio-covered by ABC. UA, which distributed films of
the first 2 Patterson-Johansson fights, has offered Tele-
PrompTer “a substantial guarantee.” Actual price of the
deal was not disclosed.
Videotape Productions, N.Y.-based commercial & pilot
producer, has decided to hire “a key group” of production,
sales & staff personnel stranded by the close-down of the
CBS production sales unit (Vol. 17:4 pll). Videotape Pres.
Howard S. Meighan said a 2nd step in this expansion pro-
gram will be the acquisition cf “additional studios” (pos-
sibly, the 3 N.Y. studios shuttered by CBS last month).
Add syndication sales: 7 Arts has sold its 40-feature
post-1950 Warner Bros, package in 39 markets to date.
Newest sales include WBNS-TV Columbus, WGN-TV Chi-
cago, KSYD-TV Wichita Falls. ITC has sold its off-net-
work, 72-episode series Broken Arrow in 38 markets to
date. New sales include KOOL-TV Phoenix, KTTV Los
Angeles, WRC-TV Washington, D.C.
Flamingo Films plans to offer five 30-min. series in
syndication — The Wonderful World of Little Julius (Sam
Levene), The Ring of Steel (Margaret O’Brien), Under-
water Counterspy (Reed Hadley), The Priest & the Parolee
(Lloyd Nolan), Invasion by 3 (Chuck Conners).
ABC Films’ 1960 overseas sales jumped 61.8% over
1959, according to Pres. Henry G. Plitt. And U.S. network
sales scored by the AB-PT affiliate “more than offset”
lagging domestic syndication sales, keeping the trend up-
ward, he said.
People: Herman Rush, former Flamingo Films pres.,
has been named GAC-TV vp. He will supervise the N.Y.
div. and head development & sales of new TV properties
. . . Walter Kingsley has resigned as ITC pres, “due to
differences existing on future policy-planning” . . . James
F. Delaney has been named ABC Films Southern div. mgr.
. . . Joseph Kotler has been elected Ziv-UA N.Y. sales vp
. . . Sid Kramer has resigned as NTA foreign sales vp to
serve as independent consultant.
Factbook No. 32 Closes March 3
The 1961 Spring-Summer edition of Television
Factbook (No. 32), our new and greatly expanded issue
containing data never before published in one volume,
closes for advertising on Friday, March 3rd. The new
Factbook, for the first time, provides station area cover-
age and circulation at a glance — contour maps of all
commercial stations as filed with the FCC, county by
county and net weekly circulation of all commercial sta-
tions as reported by the American Research Bureau,
plus all the regular features which, since 1947, have
made Television Factbook the industry’s most fre-
quently used reference. To reserve your advertising
space for this new 1,088-page edition we suggest you get
in touch with our Business Department today. Call,
write or wire for rate card and descriptive brochure.
HOLLYWOOD ROUNDUP
Four Star Television Pres. Dick Powell said holdings
he & June Allyson have in the telefilm company will not
be affected as a result of the property settlement in their
divorce granted last week. Powell & Miss Allyson will re-
tain their Four Star interests in a 10-year trust agreement
as a long-range investment. They and A. Morgan Maree
will be voting trustees. The couple owns 204,000 of the
600,000 shares of common stock outstanding.
Selmur Productions, the AB-PT film-production sub-
sidiary, is negotiating to sign Richard ( Have Gun — Will
Travel) Boone to star in a series upon expiration next year
of his CBS-TV contract. Selmur Pres. Selig Seligman, con-
firming the negotiations, told us “We are trying to find a
mutually satisfactory property.”
Heritage Productions Pres. Paul Benton has resigned
for “personal reasons,” and sold his stock in the new TV
film company to Buddy Bregman, who becomes president.
Benton told us he financed the firm’s first special, The
Song & Dance Man, but has withdrawn from all future
participation in Heritage.
Fred A. Niles Productions, Chicago, has established an-
other company of the same name in Hollywood (650 N.
Bronson). The firm produces TV commercials; films, closed
circuit & live shows for industry, and TV series. Lionel
Grover is production mgr. of the new operation.
William Dozier, Screen Gems West Coast vp; John
Reynolds, western administrative vp for CBS-TV, and
Christy Walsh, Hollywood vp of Oglivy, Benson & Mather,
have been named to the Advertising Council’s Hollywood
TV-radio committee.
Lang Jeffries & Ben Cooper star in The Impatient
Ones, QM Productions pilot for ABC-TV. Quinn Martin is
producer . . . Essex Productions, owned by Frank Sinatra,
will pilot International House.
CBS Films is in production at Paramount on the pilot
of Russell, starring Fess Parker. Gordon Kay is producer.
Allied Artists’ informational films div. will produce
the 90-min. special, “A Touch of Greatness,” this spring.
It deals with the life of D. W. Griffith.
Richard Carlson will star in Police Doctor, Cal. Na-
tional Productions pilot being produced by Henry Kessler.
People: Edwin E. Holly, Desilu Productions secy.-
treas., named company administration-finance vp . . .
Fenton Earnshaw and Charles Schnee have been nom-
inated as candidates for the presidency of Writers Guild of
America West. The annual election is in May . . . W. B.
Henderson named exec, producer of Bill Burrud Produc-
tions . . . Carl Reiner will produce All in a Day’s Work,
comedy pilot starring Dick Van Dyke. . . Producer-director
William Asher leaves NBC-TV, where he has been pro-
ducer-director of the Shirley Temple series, to produce a
Desilu Productions pilot starring Janis Paige and a spe-
cial starring Lucille Ball . . . Andre Bohem is named pro-
ducer of CBS-TV’s Rawhide, and Seeleg Lester leaves pro-
ducership of CBS-TV’s Perry Mason to produce The Gun-
slinger, on which Charles Marquis Warren is exec, pro-
ducer. Art Seid and Arthur Marx have been named alter-
nate producers of Perry Mason . . . Arthur M .Frankel,
head of Screen Gems’ legal dept., elected asst. secy.
10
FEBRUARY 6. 1961
Networks
News Chiefs Quit CBS: The backstage stresses & strains
which have plagued CBS News since last summer erupted
violently last week. Within a matter of hours, the net-
work’s No. 1 and No. 2 newsmen — CBS News Pres. Sig
Mickelson and news vp John F. Day — announced they were
quitting the network. Richard S. Salant, the network’s
corporate affairs vp who was recently named to head the
top-brass committee to which CBS News is now respon-
sible (Vol. 16:51 p5), wTas named to replace Mickelson as
pres, of the news div., effective Feb. 6. Blair Clark, a CBS
News correspondent since 1953 (Paris, Geneva, etc.) was
named to the newly-created post of vp & gen. mgr. of CBS
News, also effective Feb. 6.
In his new job, Salant will be the network’s top news
executive. His background: Harvard Law School, U.S.
Attorney General’s staff, Justice Dept., partner in N.Y.
law firm. Much of Mickelson’s purely news-area functions
will be transferred to Blair Clark, whose pre-CBS back-
ground (Harvard Journalism, St. Louis Post-Dispatch,
Boston Herald & Traveller) , is more closely allied with
journalism. Clark is pres, of TV-Radio News Analysts
Assn., and was a Harvard classmate of President Kennedy.
Word of Mickelson’s resignation reached CBS execu-
tives Feb. 2 in a memo from CBS Inc. Pres. Dr. Frank
Stanton, -who stated he was making the announcement
“with deep regret.” Mickelson joined CBS in 1943 as
news editor for radio o&o WCCO Minneapolis, and rose
through the news ranks. He, Stanton noted, will “take a
post outside CBS which will be announced shortly.”
Day has been the operating head of the network’s
news functions for the past 6 years. Originally, he ran
the news show, reporting to CBS management. Then, Sig
Mickelson, who had been in charge of public-affairs activ-
ities (as opposed to straight news) was placed in charge
of all news & informational programming. More recently,
a re-alignment made Mickelson responsible in turn to a
CBS News exec, committee headed by Salant.
NBC’s recent rating victories in various news areas
(conventions, election, Inauguration, etc.), the departures
of Irving Gitlin (to NBC) and Edward R. Murrow (to
USIA — see p. 3), a hassle last month between Howard K.
Smith & CBS over the frequency & importance of Smith’s
Washington reports in the Doug Edwards show — these all
added to the problems of Mickelson and Day.
Day’s comment, when we contacted him last week
concerning his resignation (which went into effect as of
Feb. 4), was brief & blunt: “I’ve had it here. I’ve been in
the newspaper editorial field for 30 years. I like it. I’ve
received 3 very lucrative offers in this area. I’ve also
spoken with Ed Murrow who wants me to work at USIA.”
CBS’s complete official reaction: “CBS News has ac-
cepted the resignation of John F. Day and is delighted he
has received outside offers.”
Where would Day, onetime managing editor of the
Louisville Courier-Journal, go? He didn’t say, and nobody
knew for sure. Some observers guessed that he might join
forces with his good friend Ed Murrow at USIA. Others
guessed that he might make a shift to join news vp James
C. Hagerty’s new team at ABC-TV.
* * *
TV’s impact on politics has been “the only genuinely
new force,” Mickelson is scheduled to state this week (Feb.
6) in an address, “The Role of Mass Communications in a
Democratic Society,” at the U. of Texas.
Network Television Billings
November 1960 and January-November 1960
For Oct. report, see Television Digest, Vol. 17:3 p8
Nov. Billings Up 9.7%: Network TV’s Nov.-1960 gross
time billings increased from October’s $63.3 million to $64
million — 9.7% ahead of Nov.-1959’s $58. 3-million. TvB’s
latest compilation also shows year-to-date billings of $621.7
million — 9.3% ahead of the $568. 6-million business written
during 1959’s first 11 months.
NBC, for the 2nd consecutive month in 1960, led the
networks in monthly dollar volume, posting a 12.9% in-
crease to $24.6 million from Nov.-1959’s $21.8 million. CBS
continued to lead in cumulative billings with a 3.5% gain
to $251 million vs. runner-up NBC’s $227 million. ABC,
as is customary, chalked up the big percentage gains:
20.9% in Nov. 1960 over Nov. 1959, 28% for Jan.-Nov.
1960 over the same 1959 period.
The 11-month nighttime billings of the 3 networks in-
creased 12.2% to $430.8 million from $383.9 million in
Jan.-Nov. 1959. Daytime billings gained 3.3% to $190.9
million from $185 million. In Nov. 1960 vs. Nov. 1959,
nighttime billings were up 4.9% to $42.3 million from $40.4
million. Daytime spurted 20.5% to $21.7 million from $18
million.
NETWORK TELEVISION
Nov. Nov. % Jan.-Nov. Jan.-Nov. %
1960 1959 Change 1960 1959 Change
ABC $15,841,960 $13,103,250 +20.9 $143,802,940 $112,384,714 +28.0
CBS 23,563,839 23,458,970 + .4 250,934,013 242,420,221 + 3.5
NBC 24,575,958 21,765,361 +12.9 226,949,294 213,837,126 + 6.1
Total $63,981,757 $58,327,581 + 9.7 $621,686,247 $568,642,061 + 9.3
1960 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC TOTAL
January $13,260,010 $23,477,358 $20,980,897 $57,718,265
February 12,677,110 22,977,171 19,923,712 55,577,993
March 13,487,460 24,043,799 21,072,164 58,603.423
April 12,701,240 22,580,032 20,642,038 55,923,310
Mav 12,876,050 23,209,917 19,414,264 55,500,231
June 11,948,700 22,062,832 18,959,323 52,970,855
July 12,529,660 23,442,997 19,805,457 55,778,114
August 11,366,100 21,448,482 18,052,503 50,867,085
September 11,875,080 21,103,437 18,436,653 51,415,170
October 15,239,570 23,024,149 25,086,325 63,350,044
November 15,841.960 23,563,839 24,575,958 63,981,757
Note: Figures revised as of Jan. 31, 1961. These figures do not
represent actual revenues inasmuch as the networks do not divulge their
actual net dollar incomes. The figures are compiled by Broadcast
Advertisers Reports (BAR) and Leading National Advertisers (LNA)
for TV Bureau of Advertising (TvB) on the basis of one-time rates or
before frequency or cash discounts.
New-to-TV sponsors, ranging from such well-known
holdouts as U.S. Borax to fast-developing products like
Metrecal, reached a total of almost 50 on the networks in
1960. NBC was the top new-advertiser attracter, with
modestly-priced Jack Paar & Dave Garroway participa-
tions serving as bait. ABC ran a close 2nd, thanks to
American Bandstand, sports and daytimers. CBS, pri-
marily via Captain Kangaroo, attracted 13 TV novices.
ABC-TV plans a new situation-comedy animated
series, Calvin & the Colonel, for next fall, with the “stars”
to be the voices of Amos V Andy creators Freeman Gosden
& Charles Correll.
CBS-TV has signed a new 5-year deal with Paisano
Productions, producer of Perry Mason, and owner of sev- ■
eral other Erie Stanley Gardner properties. Gail Patrick
Jackson, Paisano exec, producer, has begun preparing the
Mason series for the 1961-62 season.
VOL. 17: No. 6
11
NETWORK SALES ACTIVITY
ABC-TV
Daytime programming, Mon.-Fri., participations eff. Feb.
Mystik Tape (George H. Hartman)
Roaring 20’s, Sat. 7:30-8:30 p.m., participations eff. Feb.
American Chicle (Ted Bates)
CBS-TV
Gunslinger, Thu. 9-10 p.m., part. eff. Feb. 9.
Whitehall Phamnaceutical (Ted Bates)
Daytime programming, Mon.-Fri., part. eff. Feb. & March.
S. C. Johnson (Foote, Cone & Belding)
NBC-TV
The Outlaws, Thu. 7:30-8:30 p.m., part. eff. March 30.
Brown & Williamson Tobacco (Ted Bates)
One Happy Family, Fri. 8-8:30 p.m., part. eff. Feb. 10.
Block Drug (Grey)
Michael Shayne, Fri. 10-11 p.m., part. eff. Feb. 24.
P. Lorillard (Lennen & Newell)
NBA Basketball, April 1 & 8, participations.
Seiberling Rubber (Meldrum & Fewsmith)
Daytime programming, Mon.-Fri., part. eff. April 3.
Bon Ami (Hoyt Associates)
Technical-union contracts at all 3 networks are being
worked out peacefully, and there’s not much chance of a
technicians’ strike. This was the impression we gathered
late last week in conversations with ABC, NBC and CBS.
The first 2 networks, negotiating with National Assn, of
Best. Engineers & Technicians, have been meeting in Cin-
cinnati— “neutral” ground. CBS has been negotiating with
the International Brotherhood of Electrical Workers in
Washington. Actually, contracts at all 3 networks have
expired and technicians are working without contract (but
without any specific strike decision) and non-union help
was on a stand-by basis last Friday. Officially, the net-
works and the unions aren’t talking about the labor situa-
tion. Unofficially, we learned that NABET has drafted an
ABC-NBC agreement contingent upon ratification by mem-
bers which contains a wage increase of 5(4% in a 3-year
deal, an improved health-insurance plan and strengthened
severance plans. With ABC, NABET has reportedly worked
out a union-sought pension plan which is likely to be a
model for union agreements with the other networks.
CBS’s IBEW contract ran out Jan. 31, but it was extended
indefinitely in an agreement that the network or union
must give a week’s termination notice. Washington nego-
tiations were in recess last week until Feb. 6, following a
Jan. 27 session at which no settlement on contract terms
was reported reached. A union source told us that “no
drastic action” was imminent.
ABC edged out CBS last week for a sizable (about $5
million annually) slice of Procter & Gamble billings. It
happened like this: CBS discovered that P&G’s contract
with ABC-TV for The Rifleman series hadn’t been renewed
for fall, sent CBS-TV Pres. James T. Aubrey to P&G hq
in Cincinnati to make a strong pitch for the business.
Moving quickly, ABC-TV Pres. Ollie Treyz made a counter-
offer to P&G. In it, ABC volunteered to move The Rifleman
from its present Tue. 8-8:30 p.m. berth (between Bugs
Bunny & Wyatt Earp) to a new spot on Mon. nights, 8:30-
9 p.m., with a better rating potential. To do this, ABC will
have to push Surf side 6 and Adventures in Paradise, both
60-min. shows, a full half-hour into later periods. P&G
decided ABC’s deal was best. The move thus will displace
Peter Gunn, currently in the 10:30-11 p.m. slot on Mondays.
But ABC is confident it will find another spot for ousted
private-eye Gunn, and has nailed down one of the few
full-program-sponsorship deals left in TV for fall.
Next 2 White House news conferences will get tape
instead of live TV & radio coverage, President Kennedy’s
press secy. Pierre Salinger announced last week. “We just
want to see how this will work,” Salinger explained. He
said the first 2 Kennedy conferences carried live on TV —
on Jan. 25 (Vol. 17:5 p2) and Feb. 1— had been “very suc-
cessful” and that “we are going to have live press confer-
ences in the future.” The networks will be able to report
the tape sessions “at the same time as the newspaper re-
porters enter the phone booths,” he pointed out. In initiat-
ing live TV & radio conference coverage, the White House
had made no blanket promise for instantaneous broadcasts
of all sessions. Nor was there unanimous agreement by the
networks to give live coverage to all conferences. Salinger
denied that: (1) Newspapers had put on pressure to halt
live broadcasts. (2) TV networks had objected to costs of
carrying them. (3) The White House decision was based
primarily on expectations that Kennedy would get a bigger
audience with tapes run in prime night hours vs. 6 & 4 p.m.
timing of the first 2 sessions.
Auxiliary Services
Medical TV center at the Army’s Walter Reed Hospital
in Washington stopped operating Jan. 30 — on schedule—
despite last-minute appeals to the White House to save it
from dissolution (Vol. 17:5 p9). Dr. Paul W. Schafer,
civilian dir. of the million-dollar pioneering installation,
told us members of his staff would try “very definitely to
stay together.” He said he still had hopes that the Kennedy
administration would countermand Eisenhower administra-
tion budget-economy orders closing his shop. But Dr.
Schafer had received no assurances from the White House
of any action at last week’s end.
Seagoing TV system designed by RCA is now operat-
ing aboard the aircraft carrier USS Franklin D. Roosevelt.
The close-circuit hookup, purchased through the ship’s rec-
reation & welfare fund, includes 25 viewing locations, film
& live origination equipment. It will replace several im-
promptu “theaters” for the showing of movies, and will
also be used for live shows featuring Navy talent. In port,
the system will pick up & distribute local TV programs.
Translator starts: K70CF, K74BF & K78AT Canadian
& Higgins, Tex. began operation over the weekend of Jan.
21, repeating KGNC-TV, KVII & KFDA-TV Amarillo •
K77AX Mason, Tex. began Jan. 1 with WOAI-TV San
Antonio • K72BC Walker, Minn, started Dec. 24 with
KDAL-TV Duluth, picking it up via K78AK Cass Lake,
Minn. • W70AE & W80AD Moorefield, W.Va. started Nov.
19 with WTOP-TV Washington & WJAC-TV Johnstown.
Closed loop antenna transmissions used at internation-
al conferences in the U.S. to carry translations of speeches
aren’t subject to communications excise taxes. The 1954
Internal Revenue Code (amended in 1958) applied the taxes
to “talking circuit special service,” but IRS ruled translator
systems aren’t primarily communications systems.
NCTA plans to move late this month to the Transpor-
tation Bldg., 17th & H Sts. NW, Washington.
12
FEBRUARY 6, 1961
Stations
NEW & UPCOMING STATIONS: KFOY-TV (Ch. 9) Hot
Springs, Ark. began programming Feb. 1, without hav-
ing settled definitely on a network affiliation. It’s this
year’s fourth new starter and raises the operating total
to 582 (91 uhf) .
Also, we’ve been informed by R. L. Sharp, sales mgr.
of CHBC-TV Kelowna, B.C. that an automatic repeater
satellite in Lumby B.C. (Ch. 5) began operation last Nov.
21. The licensee, Lumby & District T.V. Syndicate, paid
CHBC-TV to build & place into operation this repeater
which has a 5-watt Benco transmitter and a 50-foot tower.
It’s sold as a bonus to CHBS-TV which has a $195 hourly
rate. This report changes Canadian operating total to 81.
KFOV-TV has a 500-watt Gates transmitter and a
310-ft. Truscon tow'er with a 6-bay RCA antenna at 362%
Central Ave. It will be part of Donald W. Reynolds’ Don-
rey Media Group which includes KLRJ-TV Las Vegas,
KOLO-TV Reno, KFSA-TV Fort Smith, Ark., 5 radio
stations and a newspaper chain. Harold E. King, ex-radio
KOKL Okmulgee, Okla. is gen. mgr.; C. J. Dickson, com-
mercial mgr.; Arie Landrum, program dir.; Bryan Bisney,
production mgr. ; Lillian Robbins, promotion mgr. Base
hour is $150. Sales rep is not yet selected, although Bolling
handles other Reynolds TV stations.
* * *
In our continuing survey of upcoming stations, here
are the latest reports received from principals:
KSLN-TV (Ch. 34) Salina, Kan. started construction
Jan. 9 and hopes to begin programming in March according
to Melville L. Gleason, pres, of the grantee, Prairie States
Bcstg., which also owns radio KAWL York, Neb. A 5-kw
GE transmitter is scheduled to be ready for use Feb. 1,
but work hasn’t begun as yet on the 221-ft. tower. Network
affiliation, base hourly rate and sales rep not yet set.
KCSD-TV (Ch. 19, educational) Kansas City, Mo. has
changed its programming target to March 1, says J. Glenn
Travis, admin, asst, to the school supt. of the Kansas City
School Dist. A 1-kw GE transmitter was ready for use
early in January, and antenna was installed on a stub tower
atop City Hall last fall. However, studios in the Board of
Education Bldg, won’t be ready until Feb. 15.
XEFA-TV (Ch. 2) Nogales, Mexico-Nogales, Ariz. has
set April 1 as target for programming in both Spanish &
English, reports Reed N. Haythorne. He states that the
station expects to cover Tucson wdth a Grade A signal.
Foundation is in and walls are going up, for a studio-
transmitter building on Cabellero Mt. The station will use
a 1-kw Electron transmitter and 230-ft. guyed Liberty
tower. Transmitter installation is scheduled for completion
March 10, and 4-bay directional Electron antenna is sched-
uled for arrival March 1. Base hour will be $150. Rep will
be Sonora Television Sales Co.
Grant of Ch. 8, Christiansted, St. Croix, Virgin Islands,
will be authorized soon by FCC which instructed its staff to
draft a final decision following the voluntary dropout of
Radio American West Indies Inc.
Transfer of KNDO-TV (Ch. 23) Yakima, Wash, to Col-
umbia Empire Bcstg. Corp. for $194,229 has been approved
by FCC. Columbia is controlled by Hugh E. Davis, who
bought ZZ.&l'A for $37,500 to bring his holdings to 51.10'/i ■
KTVT Ft. Worth may also identify itself with Dallas
under an FCC waiver, Comr. Bartley dissenting.
Westinghouse will silence radio WBZA Springfield,
Mass., it told FCC last week, if the Commission requires
Westinghouse to dispose of an outlet to keep within the 7-
station limit (in connection with its purchase of KLAC
Los Angeles for $4 million — Vol. 16:50 pl2). WBZA is
operated synchronously on 1030 kc with parent WBZ Bos-
ton. Radio WHYN Springfield had urged FCC to deny
WBZA’s renewal, refuse to approve the KLAC purchase
or make Westinghouse dispose of another station. Despite
the unusual nature of WBZA’s operation, WHYN said
that it’s a separate station and should be counted against
Westinghouse’s total. WBC agreed — or decided it wasn’t
worth fighting about.
WSAZ-TV (Ch. 3) & WSAZ Huntington, W.Va. have
been bought for $6 million by WJR, the Goodwill Station
Inc., Detroit. William D. Birke, pres, of sellers Hunting-
ton Herald-Dispatch and Advertiser, said that the sale was
made so that his firm could concentrate on the newspaper
field. WJR officials said they’re interested in acquiring
“other compatible broadcast properties.” Negotiations
were handled by brokers H. E. Stark & Vincent J. Manno.
KMBC-TV (Ch. 9) & KMBC Kansas City sale applica-
tion (Vol. 16:52 p4) has been filed with FCC. Metropolitan
is buying the stations, plus KMOS-TV (Ch. 5) Sedalia, Mo.
& radio KFRM Concordia, Kan., for $10,250,000. It is sell-
ing KMOS-TV to the owners of KRCG Jefferson City, Mo.
for $200,000, and KFRM for $201,000 to a group headed
by lumber dealer Norman Kightlinger, Hutchinson, Kan.
NAB Codes contain answers to complaints about broad-
cast programs & commercials, NAB Pres. LeRoy Collins
said in a filmed interview for KOTV Tulsa. He told the
station’s news dir. Roger Sharp, who talked with Collins
in Washington, that: “Much of what people find objection-
able now in programming can be improved by the operation
of our Code procedure & by the future development of our
Code practices.” Collins said “there is a need for improve-
ment” in commercials and that that is another job in the
“over-all work of our Code committees.” In the interview
he also repeated arguments for revisions in the Communi-
cations Act’s equal-time Sec. 315.
NAB’s 43-member board meets this week (Feb. 6-10)
in the El Mirador Hotel, Palm Springs, Cal., for its reg-
ular winter sessions. This will be the first board meeting
for Pres. LeRoy Collins since he was elected at a special
session last October. The schedule: Feb. 6, committee
meetings on general finance and TV & radio finance. Feb.
7, committees on NAB’s 39th convention in Washington
May 7-10, membership and distinguished service award.
Feb. 8, Radio Board. Feb. 9, TV Board. Feb. 10, joint board.
Storer Bcstg. Co. rep firm formed to handle national
spot sales for the group’s 5 TV stations (Vol. 16:50 pl2)
has been incorporated as Storer TV Sales, Inc. It will op-
erate as a wholly-owned subsidiary (not as a div.), from
temporary offices at 625 Madison Ave., N.Y.
Sale of KIVA (Ch. 11) Yuma, Ariz. to CATV operator
Bruce Merrill (Antennavision Inc.) has been FCC-ap-
proved. Consideration is $500,000 cash or $550,000 in install-
ments.
CP for KHQL-TV (Ch. 3) Sterling, Colo, is being as-
signed to Richard B. Steuer (radio KTUR Turlock, Cal.)
following FCC’s approval of the $2,185 sale.
Sale of radio KHOW Denver to TCA Bcstg. Corp.,
which controls radio WKDA Nashville & KNOX Ft. Worth,
has been approved by FCC. Price: $575,000.
VOL. 17: No. 6
13
The FCC
WTSP-TV Inc. was favored for Tampa-St. Petersburg
area’s (Largo) Ch. 10 — over 5 competitors — in an initial
decision issued last week by FCC examiner Millard F.
French. The other applicants were: Florida Gulfcoast
Bcstrs., WSUN-TY (Ch. 38), Suncoast Cities Bcstg., Tam-
pa Telecasters, and Bay Area Telecasting. French’s con-
clusions: “WTSP-TV’s proposal has been preferred over
all other applicants in the factors of integration, program
planning, programming proposal and past broadcast
record. The preference given its programming proposal is
substantial, while its program planning is entitled to a
significant preference. This applicant has had an equal
first preference with other applicants in the factors of
broadcast experience & diversity of business interests. In
the factor of diversification of the media of mass com-
munication, this applicant has been rated 5th only above
Gulfcoast, by reason of the radio interests of its principals.
However, this factor loses a good part of its significance
because some of the principals of all the applicants have
radio, TV, newspaper or other mass-media interests in the
area or elsewhere.” The proposed winner is controlled by
the Rahall brothers, originally from Beckley, W.Va., who
own radios WLCY (formerly WTSP) St. Petersburg;
WQTY Arlington, Fla.; WWNR Beckley, W. Va.; WRAP
Allentown, Pa. and WNAR Norristown, Pa.
New “payoff” rules in the 1960 Harris-Pastore Act
were invoked for the first time by FCC’s chief hearing
examiner James D. Cunningham. He did so in refusing to
approve a $10,000 payment to a withdrawing applicant for
a Laurel, Md. AM station. He recommended dismissal —
“with prejudice” — of the application of Laurel Bcstg. Co.
(WTTG Washington personality Milt Grant & his partner
James R. Bonfils). Cunningham then turned down an
agreement in which Interurban Bcstg. Co., the remaining
applicant, undertook to pay $10,000 “expenses” to Grant
and $10 to Bonfils. Cunningham conceded that Laurel's
expenses in pursuing the application exceeded the $10,000,
but held that Laurel failed to show in required detail that
“the amounts expended were both legitimate & prudent.”
Grant explained he withdrew from the Laurel venture
because his employer Metropolitan Bcstg. Co. adopted a
rule against employes owning or operating stations.
Broadcasters are now liable to forfeitures up to $1,000
a day for various violations, FCC having amended its rules
to conform with changes in the Communications Act passed
last year. The Commission summarized the new rules as
follows: “The rules, effective Feb. 13, provide that the
Commission give written notice of apparent liability & the
forfeiture involved. The recipient has 30 days to make
payment or contend that the forfeiture is excessive, or that
he is not liable. If he fails to respond, an order for forfeit-
ure will be issued, to which the licensee or permittee can,
within 30 days, apply for remission or mitigation. If the
licensee or permittee fails to take any action, the case may
be referred to the Attorney General for civil action.”
FCC-recommended bills (S-683 & 684), requiring paint-
ing of unused transmission towers (Vol. 17:5 p4) and cut-
ting down on affidavit paper-work requirements for Com-
mission documents, have been re-introduced by Senate
Commerce Committee Chmn. Magnuson (D-Wash.).
First fix on the hijacked Portuguese liner Santa Maria
was obtained by FCC direction-finding engineers who for-
warded findings to the Navy.
Congress
Televised hearings on Capitol Hill are “wonderful”
for Senators conducting them, but they don’t “deliver the
goods” in investigative results, according to Senate minor-
ity leader Dirksen (R-Ill.). In a floor speech protesting in-
creased appropriations for committees, he said: “It is won-
derful to sit under the klieg lights, have the TV camera
shine down, and then have the film appear all over the
land.” But Dirksen added that he didn’t think TV makes
“a good inquiry technique,” and that too often “spectac-
ular” proceedings are an end in themselves. He noted an
exception, however — the Senate racket hearings.
Another CBS-TV show has been cited by Sen. Prox-
mire (D-Wis.), erstwhile critic of the networks (Vol. 17:3
pl5), as an example of “timely, informative and fair TV.”
He said CBS-TV’s report on “The Keeper of the Rules:
Congressman Smith & the New Frontier” gave viewers a
much-needed understanding of “complex & controversial
issues” involved in the House fight over its Rules Commit-
tee (see p. 14). Proxmire said they “may have found this
description of legislative maneuvering as fascinating as a
good Western.”
“Staggering” TV-radio costs of political campaigns, as
totted up in Senate Commerce Communications Subcom-
mittee hearings (see p. 2), have been cited by Rep. Mona-
gan (D-Conn.) as proof that his bill (HR-2501) for
govt, subsidies (Vol. 17:3 pl6) should be enacted. Pointing
to FCC Chmn. Ford’s testimony that more than $14 million
was spent for 1960-campaign air time, Monagan told the
House that “this startling & frequently useless expendi-
ture, which is unequalled anywhere in the world, should
give us pause.”
“Backdoor influence in some of the regulatory bodies”
is being probed by the Senate Judiciary Administrative
Practice & Procedure Subcommittee, Chmn. Carroll (D-
Colo.) told the Senate in a speech to justify continuation
of the unit for another year. He was voted $115,000 —
duplicating his 1960 appropriation— to carry on. Carroll
said he may have to ask for more money later to keep the
Subcommittee’s staff together. White House may try to
take away his “trained men” for other work, he explained.
Anti-crime bill (S-710) sponsored by Sen. Keating (R-
N.Y.) sets up $10,000 fines and/or 5-year jail terms for any-
body convicted of conspiring to use broadcasting facilities
to “commit any organized crime offense.” The measure
would apply to “wire or radio communications” involving
“gambling, narcotics, extortion, intoxicating liquor, prosti-
tution, fraud, or false pretenses, or murder, maiming,” etc.
President Kennedy has received a presentation copy of
a volume of his campaign statements from Sen. Yar-
borough (D-Tex.) in a White House ceremony Feb. 3. The
book was one of a half-dozen volumes prepared as equal-
time case documentation for Yarborough’s Commerce Free-
dom of Communications Subcommittee (Vol. 17:5 p8).
Congressional attack on CBS-TV’s “Harvest of Shame”
documentary on migratory farm labor (Vol. 17:4 p7) has
been renewed by Rep. Michel (R-N.Y.). He told the House
that the show contained “obvious misrepresentations & in-
excusable omissions,” that it represented “a strange type of
reporting — the cub type.”
Amateur radio week would be observed nationally dur-
ing the 3rd week of June under a resolution (H. J. Res.
188) sponsored by Rep. Ryan (D-N,Y.).
14
FEBRUARY 6, 1961
Television. Digest
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TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Kenneth L. Bagwell, ex-WTVJ Miami, named
station mgr., WAGA-TV Atlanta. He replaces Terry H.
Lee, who will supervise Storer TV stations WITI-TV Mil-
waukee, WSPD-TV Toledo and WAGA-TV.
Edwin S. Friendly Jr. elected NBC-TV program admin-
istration vp; Lester Gottlieb, recently named special pro-
grams dir., elected vp . . . Robert Rheineck promoted from
chief engineer, CBS Newrs, to technical operations mgr.;
Egon Pohoryles promoted from asst. mgr. of film produc-
tion to mgr., motion picture photography . . . Joseph J.
Jacobs resigns as Metropolitan Bcstg. Corp. gen. attorney
to resume private practice, specializing in bcstg., enter-
tainment & federal regulatory matters.
James H. Burgess promoted from sales mgr., WLWA
Atlanta to gen. mgr., succeeding Harry LeBrun, resigned.
Burgess also replaces LeBrun as vp, Crosley Bcstg. of
Atlanta . . . Jim Dooley named sports dir., WTVJ . . .
Jules Bergman named to new ABC post of science editor.
George Finnegan named gen. sales mgr., Clyde Dutton
local sales mgr., WTVH Peoria, 111. . . . Don V. Lindsey
promoted from regional sales mgr. to commercial mgr.,
WTVP Decatur, 111. . . . Adrian S. Fisher, vp & counsel of
Washington Post Co. WTOP-TV & WTOP Washington and
WJXT Jacksonville), appointed deputy to White House
disarmament advisor John J. McCloy.
Kenneth Adam named TV dir., BBC-TV, replacing Sir
Gerald Beadle, who retires in June. Stuart Hood succeeds
Adam as programs controller . . . James Pearson Anderson,
ex-London Daily Mail, named asst, chief of Westinghouse’s
European News Bureau, headquartering in London.
Joseph Friedman named mgr., H-R Reps San Fran-
cisco office . . . Herman Lowe, former Variety Washington
correspondent, recently dir. of public relations & develop-
ment at Albert Einstein Medical Center, Philadelphia,
returns to Washington to establish a public relations firm;
Mrs. Lowe, also ex-Variety, is now Washington repre-
sentative of Metropolitan Bcstg. Co.
A. Prose Walker, NAB engineering mgr., resigns as of
May 16 after the annual convention, to take an unspecified
industry position. Accepting the resignation, NAB Pres.
LeRoy Collins said that Walker’s departure “will be keenly
felt by the Association and by the membership which he
has served so devotedly.”
Frank B. Ellis, new OCDM dir., turns out to have a
direct interest in the TV industry. A New Orleans attorney,
he owns 6%% of WVUE (Ch. 13), has been active in its
affairs. Our report on his appointment <Vol. 17:5 pl3) had
a typographical error which garbled the following rather
pertinent sentence: “Announcing his choice of Ellis as the
successor to OCDM dir. Leo A. Hoegh, President Kennedy
said ‘a thorough-going review of our non-military defense
& mobilization programs’ would be the agency’s ‘first order
of business.’ ”
NASA administrator succeeding T. Keith Glennan will
be James E. Webb, 54, pres, of Educational Services Inc.
and a dir. of Kerr-McGee Oil Industries Inc. and McDon-
nell Aircraft Corp. Webb was Undersecretary of State &
Budget Bureau dir. in the Truman administration. During
the Eisenhower administration he served on military-aid
& stockpile advisory committees. Hugh A. Dryden, deputy
space chief under Glennan, will keep his post.
New officers of Broadcasters Club, Washington: chmn.,
Robert Richards, public-relations consultant; pres. Ben
Strouse, WWDC Washington; first vp, Joseph Goodfellow,
WRC-TV Washington; 2nd vp, Arthur Scharfeld, attorney;
secy., Vincent Wasilewski, NAB; treas., Richard Stakes,
WMAL-TV Washington.
Meetings next week: Assn, of National Advertisers
cooperative advertising workshop (Feb. 14-15). Hotel Am-
bassador, Chicago • IRE 1961 international solid-state cir-
cuits conference (15-17), U. of Pa., Philadelphia.
Law firm of Lyon, Wilner & Bergson has moved to 1343
H St., N.W., Washington 5 (MEtropolitan 8-6900).
Educational Television
Federal-aid-to-ETV prospects brightened Jan. 31 when
the House voted 217-to-212 to liberalize the conservative-
controlled Rules Committee by expanding its membership
from 12 to 15. The action assured Kennedy Administration
supporters of a majority of at least 8-7 on the Rules Com-
mittee. Last year that Committee prevented ETV legisla-
tion from reaching a House vote — although it has been
passed by the Senate and endorsed by the House Commerce
Committee (Vol. 16:20 p5). With White House backing
this year — and with no Rules Committee roadblock — similar
proposals probably will be pushed through to final enact-
ment. New Democratic members named to the Committee
are Rep. Elliott (Ala.), a political moderate who is an ex-
pert on education legislation, and Rep. Sisk (Cal.), long a
member of the liberal bloc in the House. Both are counted
on by ETV advocates to vote to clear any aid bill for floor
action. Republicans delayed naming the 3rd new member.
House hearings on the legislation haven’t been set yet, but
Chmn. Magnuson (D-Wash.) of the Senate Commerce Com-
mittee will start another round on his $l-million-per-state
bill (S-205) at hearings March 1-2.
Stratovised ETV will be delayed “a few weeks” be-
cause of technical difficulties. Dr. John Ivey, pres, of the
Midwest Council on Airborne TV, said that start of the ex-
periment, due at the end of January, had been held up by
problems met by Westinghouse engineers (Vol. 16:52 p4).
Tropical African radio systems will get increased
UNESCO aid under terms of an education program adopted
at the UN agency’s 11th general conference in Paris. A
need for more educational broadcasting in the area was
stressed at the sessions.
VOL. 17: No. 6
IS
V
MANUFACTURING, DISTRIBUTION, FINANCE
IMPORTS — NO LET-UP, NO 'SOLUTION': Exports of Japanese electronic products & com-
ponents to U.S. increased about 40% in 1960 over 1959, and leaders of the U.S. electronics industry
unanimously predict another rise this year. Those who say imports are hurting their business see no strong
possibility of relief in near future. Single ray of hope is perceived in increasing public awareness of buy-
American campaigns — such as the ones being conducted by some IBEW locals (Vol. 17:5 p 15).
Official 1960 Japanese export figures aren't available yet, but data for first 9 months — released last
week by Commerce Dept, and printed on p. 17 — tell enough of the story. For full-year 1960, it's estimated that
nearly 7 million radio receivers of all types came from Japan to U.S. (vs. 6 million in 1959), that tape recorder
exports to U.S. tripled (41,000 to 120,000). Component shipments rose comparably — speakers more than
doubled to 1.5 million, capacitors rose to 15 million (from 9 million), tubes to 13 million (from 8 million). Only
shipments of transistors declined — to about 1.6 million from 2.4 million.
Within radio category, the 3-or-more-transistor type remained stable at about 4 million units, due to
Japan's export quota system. Tube-radio shipments, however, hit at least 800,000 (from 457,000), while ''toy''
radios (1 & 2 transistors) climbed to about 2.4 million from 1.6 million. TV sets began arriving in quantity.
Electronics manufacturers are still divided into 2 camps on import guestion — the lick-'ems & the join-
'ems. Most of the join-'ems, however, even though importing Japanese parts or sets, say they're all for any
measures which would stem the tide of imports and insist they themselves must import to remain competitive.
In radio industry, prominent among the lick-'ems, of course, are Zenith, Admiral, Philco. The join-'ems include
such names as Motorola (parts), GE (parts), Magnavox (radios), Olympic (radios).
There's more disposition now within electronics industry to call for direct federal legislation to stem
tide of imports than there was a year ago — but there's also the realization that Kennedy administration,
committed to freer trade & reciprocal trade agreements, will be mighty hard to convince. In this connection,
and in connection with EIA's official stem-the-imports-tide policy, some unusual alliances appear to come up
— although they're not as incongruous as they may seem at first glance. Examples: Edward R. Taylor, chair-
man of EIA's consumer-products executive committee, which is continually grappling with problem of
imports, is exec, vp of Motorola's consumer products div., which uses Japanese parts in its radios. EIA Pres.
L. Berkley Davis is member of Board of Trustees of Trade Relations Council, which favors legislation to protect
domestic industry from mushrooming imports; he's also vp-gen. mgr. of components div. of GE — which uses
Japanese parts in its domestic radios.
Question of imports again will get top priority at EIA's spring conference next month. Still pending is
EIA-requested OCDM investigation of whether Japanese exports are hurting defense-readiness of U.S. tran-
sistor plants. It's understood that investigation results are due to be sent to White House soon, and decision
could come in about a month — but may take considerably longer.
In consumer electronics, imports from Japan are diversifying. The 6-transistor pocket radio is still the
bread-&-butter item, but bottom may be dropping out of this market due to dumping & price-cutting. Improve-
ment of products & prices of comparable radios by U.S. manufacturers — together with first noticeable results
of buy-American campaign — is said by some to have made Japanese sets harder to sell. Other U.S. manufac-
turers say that service problems and difficulty in obtaining parts for off-brand imports is cutting into market
for Japanese shirt-pocket sets. Some of this may be wishful thinking.
Summing up our conversations on imports with many segments of industry (digested on p. 15):
Importers of Japanese equipment say sales are good and going up, but see far heavier competition (and less
profit) in pocket radios. U.S. manufacturers who use Japanese parts do so either because some small com-
ponents are not available here or because combination of high quality & low cost can help keep their products
1G
FEBRUARY 6, 1961
competitive with imported end-equipment. Manufacturers who import & sell complete Japanese radios say
their own brand names, quality control & warranty policies have protected them from any consumer hesitancy
to buy imported goods, and some insist they'll drop imports as soon as some kind of "protection" from import
competition is available.
Those who spurn imported parts & end-products think combination of moral suasion and quality of
domestic goods will win out in end — although they see tough road again. Many manufacturers hailed IBEW's
proposed boycott of imported parts as heavy propaganda weapon, and more of them are stressing made-in-
America theme. Example: Prominently featured in ads for Zenith's new transistor-radio line is the phrase
"American made — no Japanese parts."
Summary of opinions in set & parts industries on p. 15.
TV-RADIO PRODUCTION: EIA_ statistics for week ended Jan. 27 (4th week of 1961):
Jan. 21-27 Preceding wk. 1960wk. '61 cumulative '60 cumulative
TV 108,626 100,152 141,111 360,520 526,494
Total radio 320,837 257,037 383,424 1,054,964 1,355,788
auto radio 112,124 82,389 175,535 388,478 632,461
Giannini Buys Conrac: Conrac Inc., Glendora, Cal. manu-
facturer of broadcast studio & closed-circuit TV monitoring-
equipment and maker of Fleetwood TV sets for custom in-
stallations, will be sold to Giannini Controls Corp., Duarte,
Cal. The sale, subject to approval of Conrac stockholders,
involves the transfer of Conrac’s business & assets for an
undisclosed amount of Giannini stock. Conrac will be op-
erated under its present management as an independent
division of Giannini, whose principal product lines are pre-
cision instruments & control sub-systems for aircraft, mis-
siles & space vehicles. Giannini’s plants are located in
Southern Cal. & N.J. Other merger news last week:
International Resistance has entered the semiconduc-
tor field via the cash purchase of 51% of the common stock
of North American Electronics, Lynn, Mass, maker of more
than 600 types of silicon rectifiers & Zener diodes, as well
as silicon-controlled rectifiers with unique characteristics.
NAE will continue independent operation, with its present
officers. IRC will hold 6 of NAE’s 11 board seats, up from 7.
Siegler Corp. and Jack & Heintz obtained stockholder
approval of their merger Jan. 27 (Vol. 16:40 pl7). J&H,
Cleveland manufacturer of aircraft & missile components
and electric control systems, will operate as a wholly-
owned subsidiary of Siegler (Olympic Radio & TV, Halla-
more Electronics, David Bogen Co., Presto Recording, other
divisions & affiliates). J&H stockholders have the option
of exchanging one share of J&H common for 55/100 shares
of Siegler common, or accepting a share of Siegler $5.75
preferred for each 7 shares of J&H common.
Raytheon is acquiring Trans-Sil Corp., Englewood,
N.J. manufacturer of high-power silicon rectifiers.
General Railway Signal, Rochester, N.Y. maker of
electronic & electric control systems, has acquired control-
ling interest in Cardion Electronics, Westbury, N.Y. manu-
facturer of electronic control & communications equipment.
Ling-Temco Electronics’ efforts to secure additional
stock in Chance Vought (Vol. 17:4 pl9) ran into a legal
roadblock last week. Chance Vought filed suit in Federal
District Court in Dallas to block Ling-Temco from buying
more of its stock and voting what it does hold, and to force
the company to sell its holdings. Hearing has been set for
March 13 to consider the request for a temporary injunction.
Ling-Temco is believed to hold 10% or about 19,700 of
1,190,000 Chance Vought shares outstanding.
Factory sales of transistors in November declined in
unit & dollar volume from the preceding month but con-
tinued to run substantially ahead of the year-earlier pace.
Unit sales for the 3rd consecutive month topped the 12-
million mark. Cumulative sales for Jan.-Nov. totaled 114.6-
million units, compared with 82.3 million for all of 1959.
The 11-month dollar volume climbed to $273.5 million vs.
1959’s $222 million. Here are EIA’s figures:
I960 1959
Units
Dollars
Units
Dollars
January
9,606,630
$24,714,580
6,195,317
$18,243,224
February
9,527,662
24,831,570
5,393,377
14,560,056
March
12,021,506
28,700,129
6,310,286
18,117,660
April
9,891,236
23,198,576
6,906,736
16,864,049
May
9,046,237
24,714,580
6,358,097
19,007,298
June
10,392,412
27,341,733
6,934,213
18,081,693
July
7,070,884
18,083,802
6,030,266
16,618,316
August
9,732,993
22,739,969
7,129,696
18,964,188
September ...
12,973,792
28,442,229
8,662,526
20,861,290
October
12.168,632
25,945,195
8,710.913
22.109,748
November ....
12,149,077
25,372,480
7,846,600
22,742,625
TOTAL ....
114,581,061
$273,516,636
74,467,926
$199,189,791
General Dynamics/Electronics was announced last
week as a new GD division, absorbing the Stromberg-
Carlson div. and the electronics activities of other di-
visions. Stromberg-Carlson Pres.-gen. mgr. James D. Mc-
Lean is president of the new division, and S-C vp George
J. Dickey becomes vp-gen. mgr. Consumer & telephone
products will continue to use the S-C brand name. GD/E
will have 4 operating divisions — commercial products &
telecommunications (both located in the S-C facilities in
Rochester, N.Y.), military products (in Rochester and in
Convair Electronics’ San Diego facilities) & information
technology (S-C San Diego facilities).
Crosby -Teletronics Corp. announced last week that it
has signed an exclusive licensing agreement to make & dis-
tribute Integrand speaker systems. The “revolutionary”
systems employ transistorized servo systems. Pres. Mur-
ray Crosby explained: “A small search winding is used on
the voice coil of each speaker, moving with the cone. It
reports back to the transistorized amplifiers that are an
integral part of the speaker system, and the information it
reports is compared with the electrical signal coming in.
If there are any differences, or distortions, the amplifiers
take immediate corrective action.” Crosby-Integrand sys-
tems will range from $350 to $850.
VOL. 17: No. ti
17
Japanese Exports of Electron
Source: U.S. Commerce Dept.
ic Products to U.S.
360 yen = $1
Quantity in thousands of
units
Value in thousands of dollars
Product
Jan.-
Sept.
Jan.
-Sept.
1958
1959
1959
1960
1958
1959
1959
1960
TV receivers
1
*
*
3
3
*
*
132
Radio receivers, total
2,507
6,052
3,900
5,247
17,904
62,373
37,445
47,987
tube type
t
457
303
536
t
2,552
1,547
3,896
3 or more transistors
jl
t
3,990
2,449
2,944
t
57,272
34,721
39,001
other
t
1,605
1,148
1,767
f
2,549
1,177
5,090
Radio-phonographs
2
21
12
21
59
547
322
648
Sound recorders & reproducers
8
41
18
93
449
1,617
711
3,311
Amplifiers
JL
i
34
22
66
t
460
253
466
Microphones
80
161
113
170
177
321
220
293
Speakers
129
455
285
1,156
420
1,155
805
1,442
Condensers
6,166
8,925
5,709
11,509
288
533
345
695
Earphones
JL
l
2,741
1,902
1,917
J.
1
619
432
396
Electron tubes, total '.
1,238
7,911
4,856
10,665
314
2,088
1,241
2,934
receiving tubes
t
7,704
4,667
10,651
t
2,034
1,194
2,918
other
t
207
189
14
t
54
47
16
Transistors
11
2,393
1,828
1,235
7
1,581
1,145
821
Other semiconductor devices
t
597
529
123
t
92
81
22
Phonograph parts & accessories
—
—
—
757
824
534
688
Other electronic products
.
1.397
3,43.2
2,632
3,217
TOTAL
—
—
—
21,775
75,642
46,166
63,052
* Less than 500. t Not shown separately.
More about
VIEWS ON IMPORTS: How much of a threat are Japanese
imports (see p. 15) — and what should be done about
them? The answer still depends on where you sit.
Here are some assorted views on different aspects of
the situation by various segments of the industry:
Delmonico International — Exec, vp Herbert Rabat of
this large electronics importer, the first to bring in Japa-
nese TV sets in quantity, says business is excellent. Last
November, he adds, saw a 21% increase in business over
Nov. 1959. December was up 50%, January 36% ahead of
a year ago. Asked about standard 6-transistor pocket sets,
he said: “Sales are still there, but the profit is out of the
market. The competition is too heavy, both from domestic
sets & other imports. We’ve switched our emphasis.” Tube
radios, both AM & AM-FM, phonographs & stereo consoles
are featured in Delmonico’s line.
GE — A spokesman said GE is still using imported
parts not available in the U.S. (including tuners) in its
transistor radios. No imported transistors are used. GE
hasn’t increased its consumption of Japanese parts in the
past year, and hopes to switch to domestic items when
they’re available.
Motorola — Consumer-products div. exec, vp Edward R.
Taylor recently said Motorola buys approximately 3% of
all components from foreign sources, principally Japan &
Germany. Consumer-products mktg. vp S. R. (Ted) Herkes
told us the company has a policy of “buying components
any place in the world where we can get good ones at the
best price.” He chided IBEW for “blaming all layoffs on
imports,” stating that economic conditions are undoubtedly
much more responsible. “More transistor portables were
built in the U.S. in 1960 than in any other year,” he pointed
out. “It’s TV that’s down — and TV imports don’t amount
to anything.”
Olympic — Pres. Morris Sobin said Japanese transistor
radios are just as salable now as in the past. He said the
Olympic trade name, warranty & quality control were
important in reassuring customers of the quality of the
imported sets his company merchandises. “Our engineers
closely inspected Japanese facilities before we decided on
any products,” he said. He added that “the import base is
broadening; the 6-transistor pocket set is still the biggest
item, but now there’s a much wider variety of Japanese
products — stereo components, for example, and TV has its
foot in the door.”
Will Olympic import TV sets ? He said he didn’t know
yet. “We’re in close touch with all products. We may
import TV if the situation remains the same.” As to the
whole question of imports, he said Olympic is importing to
remain competitive in certain lines. “Since it is going on,
we’re doing what many others are doing.”
Sylvania — Sylvania Home Electronics Pres. Peter
Grant was optimistic over the future of all-American
radios. Said he: “I believe we can beat them with greater
efficiency, streamlining of market functions. Sylvania is
sticking with U.S.-made radios.” Pres. Don G. Mitchell of
parent GT&E meanwhile told AIEE’s winter meeting in
N.Y. that the challenge of overseas competition can be met
by increased emphasis on research & development, greater
automation & mechanization of manufacturing & adminis-
trative processes, and more effective marketing.
Zenith — “There are only 2 possible solutions to the
problem of imports — and neither of them is likely to hap-
pen,” said Zenith Sales Corp. Pres. Leonard Truesdell:
“Higher U.S. import duties or a meaningful export quota
imposed by the Japanese.” However, he saw some falling
18
FEBRUARY 6, 1961
off of Japanese pocket radio business due to American-made
competition. He pointed to the success of Zenith’s tran-
sistor-radio line as proof that American firms can meet
the challenge. He also cited servicing problems met by
some imports.
Sprague Electric — Chmn. Robert C. Sprague, who is
also chmn. of EIA import committee, feels “the tide of
imports is increasing.” Because of their high labor content,
he said, semiconductors “represent the most dangerous of
imports.” He also observed that, “generally speaking, the
quality of Japanese components is as good as and in some
cases better than the products of some of our competitors.”
However, he said, Sprague’s business hasn’t been notice-
ably affected by imports because of its diversified nature.
“The companies that really suffer are the one-product
outfits.” As to EIA action, he said his import committee
will continue to press for protective legislation, such as a
law requiring stricter labeling of products with imported
components. He added that he sees no indication of increas-
ing industry support of such action.
The Muter Co. — Pres. Leslie F. Muter agreed that
Japanese imports are on the rise. “They’re not doing much
to us on large speakers, but they’re raising the devil with
that small stuff that can be flown in to meet production
schedules. On that basis they can give one-'week delivery.”
He saw the greatest hazard in the field of small light-
weight components with high labor content, such as capac-
itors & resistors. As to a solution, Muter proposes: “We
should balance the labor content in any foreign product to
American labor rates with an import tax. This would make
for fair competition — and if we can’t beat the pants off
them in fair competition, we deserve to get licked.”
‘Situation Is Sufficiently Serious’
Although Muter’s 1960 sales & profits were down from
’59, he said he didn’t know how much of the dip was due
to import competition. “I do know that the situation is suf-
ficiently serious now so that we must have action. It’s true
that the balance of trade is in our favor — but the stuff we’re
exporting is basic material; we’re importing Japanese goods
with high labor content.”
Centralab — Pres. W. S. Parsons says most of the
impact of imports so far has been in the consumer-products
field. Pointing out that 60% of the radios sold in 1959 were
imports, he said: “If they had been made here, each one
would have represented about 10<? worth of components to
us — that’s a total of more than a half-million dollars. He
added that imports of transistors, because of their high
labor content, probably represent the greatest threat.
“These imports affect our own ability to cut costs through
increased production.” He was optimistic that educational
campaigns, such as IBEW’s action, will help bring home
to the administration the need for action.
Howard W. Sams & Co. — We asked operations vp Bill
Hendler of this large publisher of servicing aids about the
service problems of Japanese sets. He said that the big
problem comes with lesser-known sets or sets of dubious
parentage. The technician has 2 tough problems with these
sets: First, he must identify the set so he can obtain serv-
icing materials, such as schematics, etc. If he can do this
successfully, locating the trouble usually isn’t a big prob-
lem— but replacement parts are. Some simply are not
available, or are available only from the importer — or some-
times the importer must send to Japan for them. “The
majority of Japanese transistors, too, are different from
those made here.”
“An alarming percentage of transistor radios will
never be repaired,” said Hendler, because of difficulty in
obtaining parts or high service cost due to lack of adequate
identification of some sets. He said a higher percentage of
replacement parts is available for U.S.-made transistor
radios, but a wait is sometimes involved even for them.
Sylvania may re-enter color TV this year, according to
Sylvania Home Electronics Pres. Peter Grant. The decision
to go into the color business hasn’t yet been made, he told
us, “but the indications suggest that we probably will.” He
said Sylvania distributor sales mgrs., working on retail
floors last Christmas season, noted a “very real” consumer
interest in color TV. Meanwhile Feb. 1 Wall Street Jour-
nal noted a “cheery contrast” between sales of color sets
and the “otherwise bleak” TV picture. It quoted “RCA of-
ficials” as forecasting color sales of more than 200,000
units this year. “Though no official industry-wide figures
on color TV output are published,” said the Journal, Wil-
liam Boss, RCA’s color-TV coordinator, estimates sales
last year at more than 150,000 sets, 30% above the 115,009
units produced in 1959.” He said January sales were 50%
higher than Jan. 1960. Note: Television Digest, in its
1961 forecast last month, estimated 1960 color sales at
150,000, predicted about 225,000 for 1961 (Vol. 17:1 pl6).
U.S.-made “convertible” radio was announced last
week as one of 4 new transistor sets by Zenith. Deter-
mined to beat the Japanese at their own game, Zenith has
attached a $44.95 list price to its Converta Royal 55 shirt-
pocket radio with its own auxiliary speaker cabinet which
makes it a cordless table radio. Other new Zenith transis-
tor sets are a new pocket radio at $34.95 and 2 portables
with top carrying handles, at $44.95 & $59.95, designed
to play in autos, planes, trains and other difficult locations.
Advertising for the sets prominently features the mes-
sage: “American made — no Japanese parts!”
Automation has eliminated 50,000 jobs in TV-radio
manufacturing in the last 10 years. So said Rep. Elmer J.
Holland (D-Pa.), a member of the House Education & Labor
Committee, in a report to President Kennedy. He predicted
that 4 million office & clerical jobs will be eliminated in the
next 5 years, urged a Committee investigation of the sit-
uation. His report, based on union figures, said electronic
machines had eliminated 25% of the country’s office & cler-
ical jobs in the last 5 years, that 33,000 telephone & 80,000
electrical machinery jobs have been displaced since 1953.
Senate probe of reports that U.S. industry has been
pricing itself out of world markets will be conducted by
the Judiciary Anti-Trust & Monopoly Subcommittee headed
by Sen. Kefauver (D-Tenn.). The Senate authorized the
investigation — along with other Subcommittee projects —
in approving a $450,000 appropriation for Kefauver for ’61.
Ampex Audio (consumer products) & Ampex Profes-
sional Products Co. (broadcast & institutional products,
including audio & Videotape recorders) are being merged,
reportedly as an economy measure because of a $2-million
loss by parent Ampex Corp. for the fiscal quarter ended
Jan. 31. Both are wholly owned Ampex Corp. subsidiaries.
Closed-circuit TV for the home will be marketed
experimentally by Ling-Temco Electronics. Carrying a
$700 list price, the camera & monitor will be merchandised
through large appliance stores & builders.
Sign of the times: Lafayette Radio is closing out dis-
continued RCA all-channel uhf converters at $4.95 (WR-
21A) & $7.95 ( WR-22A).
VOL. 17: No. 6
19
Trade Personals: W. G. E. Vreeland promoted from inter-
national mktg. operations dir., RCA International, to div.
vp of international mktg. operations; J. R. Reist named div.
vp of associated companies operations.
Marc A. deFerranti, ex-GE, named pres., ITT Europe
& European gen. mgr. of ITT, headquartei'ing in Brussels;
John Lienhard appointed vp & export dept. gen. mgr., ITT’s
International Standard Electric Corp. . . . Amory Houghton
resumes his post as Corning Glass chmn. after serving as
Ambassador to France since 1957.
Robert S. Bell, pres, of Packard-Bell, named also chmn.,
succeeding his uncle Herbert A. Bell, who will remain as a
dir. & senior consultant . . . Harry B. Miller, ex-Clevite,
named mgr., General Dynamics /Electronics’ (formerly
Stromberg-Carlson) new electroacoustics advanced develop-
ment lab; Otto J. Howe, ex-Sylvania, named production
control mgr., commercial products div.; Orval L. Buckner,
ex-Magnavox, appointed quality control mgr., same div.;
Richard L. Knight promoted from vp-treas. to senior finance
vp, General Dynamics Corp.; Edward J. Williams appointed
mfg. vp . . . R. K. Lockhart, ex-color TV advanced develop-
ment mgr., named mgr., development engineering, for an
RCA Navy ultra-high-speed computer project.
Donald B. Shaw retires as vp-treas., Howard W. Sams
. . . George L. Wilcox promoted from pres., Canadian West-
inghouse, to vp & asst, to the pres., Westinghouse Electric
. . . Dr. Rudolph G. E. Hutter appointed chief engineer,
Sylvania electronic tube microwave device operations . . .
J. Burton Henry named to new post of resistor product
mktg. dir., International Resistance . . . Wilson R. Smith
promoted from chief engineer to plant mgr., CBS Elec-
tronics semiconductors.
C. J. Harrison, Rixon Electronics, Silver Spring, Md.,
named chmn., EIA Small Business Committee . . . Glenn
M. Bergmann promoted from sales dir., Collins Radio East-
ern region, to mktg. dir., Cedar Rapids div. . . . Joseph F.
Houdek Jr. named vp-gen. mgr. of operations, Seeburg
Corp. . . . Francis A. Boehm named editor Sylvania News,
replacing Alan D. Pospisil, who will head distributor na-
tional & local ad campaigns . . .William P. Maginnis, ex-
ITT, named Maxson Electronics research & development vp.
■
AIEE Edison Medal was awarded to Dr. Harold S.
Osborne, retired AT&T chief engineer, and Dr. Mervin J.
Kelly, retired Bell Labs chmn., received the first Mervin J.
Kelly Award “for outstanding contributions in the tech-
nology of telecommunication” at the Institute’s winter
meeting last week in N.Y. Nominated as president for
1961-62 was Warren H. Chase, Ohio Bell Telephone.
Hybrid U.S. -Japanese clock radio is now being mar-
keted by Westclox under its own brand name. Clock is
made in U.S., radio in Japan.
Obituary
George A. Landry, 71, a former Western Electric vp
and pres, of its subsidiary Sandia Corp., died Jan. 30 of
a heart attack. He had been asst. dir. of the Office of De-
fense Mobilization from 1954 to 1958. Surviving are his
wife, 2 sons, 3 daughters, 2 brothers, a sister, grandchildren.
James L. Bernard, 63, pres, of Communication Prod-
ucts Co., died Jan. 31 in Red Bank, N.J. He had been a
Navy radio operator during World War I, and later studied
with Marconi. He also worked on FM transmission with
RCA. Surviving are his wife, a son, 2 sisters, grandchildren.
Finance
Zenith’s 4th-Quarter Sag: Zenith had a good i960— but
failed to close out the year with its customary big finish.
Sales & earnings in the December quarter slipped from the
1959 levels. The extent of the profit decline still awaits
year-end adjustments, and sales were slightly below the
indicated $84-million volume of Oct.-Dec. 1959.
“While 1960 was not as good as we thought it was
going to be,” noted Pres. Joseph S. Wright, “it still was
an obviously good year and our second best in history.”
Wright said the sales sag developed mainly in TVs & hi-fi
phonos. He attributed the profit decline to competitive
price-cutting & dumping, reduced sales, effects of Zenith’s
first strike, a 4-day walkout last Aug. (Vol. 16:34).
“TV has been a highly competitive & confusing market
in the last half of 1960,” Wright said. “Introduction of
19-in. & 23-in. screens created heavy pressure to cut prices
on other sets. Similarly, the less-than-expected sales vol-
ume left some manufacturers with heavy inventories which
they dumped at lower prices. While our inventory was held
tightly in line throughout the year, Zenith tvas naturally
affected by the pricing situation.”
Analyzing 1961, Zenith’s president said: “We feel busi-
ness should be all right in the coming half. We don’t think
it will set any records, but it should be very satisfactory.”
Desilu Productions has reduced the mortgage on its
Hollywood and Culver City studios purchased from RKO
Teleradio Inc. in 1958, with payment “in excess of $1 mil-
lion,” including principal & interest. Desilu Pres. Desi
Arnaz said notes outstanding on the mortgage have been
reduced to about $2,480,000, and will bring a savings in in-
terest of $49,000 a year. Desilu bought the 55-acre RKO
properties for $6,150,000.
Lynch Corp., parent of Symphonic Electronic Corp.,
plans to acquire Peninsular Metal Products Corp., maker
of instrumentation & test equipment for aircraft, missiles,
etc. The Lynch board Feb. 2 approved an exchange offer to
be made to Peninsular stockholders, subject to SEC ap-
proval and approval of Lynch stockholders of an increase
in authorized stock at the June 14 stockholders meeting and
the acceptance by Peninsular holders of “a fixed percentage
of the shares of Peninsular.”
Corning Glass has sold to Sylvania its share of Syl-
vania-Corning Nuclear Corp., which they established in
1956 to develop & manufacture fuel elements for nuclear
power reactors (Vol. 12:46 pl5). In its 1960 financial re-
port (see financial table) Corning listed a net loss of $2,-
334,924 on the sales of investments, later explained that
the bulk of the loss stemmed from its sale of its 50% inter-
est in Sylvania-Corning. Sylvania will now operate the
facility as its Sylcor division.
Transitron Electronic scored record sales of about $23.5
million in fiscal 1961 ’s first half ended Dec. 31, compared
with $22 million in the year-earlier period. Pres. David
Bakalar noted, however, that earnings may just about or
not quite match the year-ago profit of $3,807,262 (51^ a
share). He attributed the slowed earnings pace to increased
R&D spending & start-up costs for Transitron’s new East
Boston plant. Bakalar said the company’s order backlog
tops $14 million, 60% of which is in military orders from
govt, contractors.
Meredith Publishing Co. has submitted an SEC regis-
tration statement (File 2-17562) covering 77,064 shares
for use in its restricted option plan for key employes.
20
FEBRUARY 6, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring; the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Corning Glass
1961 — 52 wks. to Jan. 1
$214,871, 2861
$40,080,741
$22,054,741'
$3.23"
6,754,600
Story on p. 19
1960 — 53 wks. to Jan. 3
204,887,424
44,635,899
24,335,899
3.57*
6,754,600
GE
1960 — vear to Dec. 31"
4,197,500,000
200,100,000
2.26
1959 — year to Dec. 31
4,349,508,529
280,242,123
3.19
1960 — qtr. to Dec. 31'
1,144,277,000
31,165,000
.35
1959— qtr. to Dec. 31
1,207,211,529
90,730,123
1.03
Hewlett-Packard
1960 — year to Oct. 31
60,206,918'
4,226,645'
.43
1959 — year to Oct. 31
47,745,073
3,899,941
.40
P. R. Mallory
1960 — vear to Dec. 31
83,586,283
8,917,403
4,367,403
2.84"
1,469,743
1959 — year to Dec. 31
86,504,443
8,909,042
4,339,042
2.82*
1,441,009
Minneapolis-Honey well
1960 — vear to Dec. 312
426,225,682
56,313,539
26,228,539
3.74
7,012,128
1959 — year to Dec. 31
381,408,597
62,713,399
29,399,399
4.20
6,997,328
1960 — qtr. to Dec. 31"
113,449,185
7,869,713
1.12
7,012,128
1959 — qtr. to Dec. 31
107,605,636
8,618,742
1.23
6,997,328
Narda Microwave
1960 — 6 mo. to Dec. 31
1,236,204
53,121
.10
1959 — 6 mo. to Dec. 31
1,080,596
26,530
.04
—
Trav-Ler Radio
1960—6 mo. to Oct. 31
10,996,000
230,000
.27
865,765
1959 — 6 mo. to Oct. 31
12,445,000
453,000
.53*
827,445
Universal Pictures
1960 — vear to Oct. 29
58,429,592
6,313,357'
6.92
1959 — year to Oct. 29
52,639,256
1,031,066°
.95
Varian Associates
1960 — 13 wks. to Dec. 31
12.747,932
865,008
.26
3,374,695
1959 — 13 wks. to Jan. 2'1
10,795,951
776,710
.25
3,142,983
Warner Brothers Pictures
1960 — qtr. to Nov. 26
23,367,000
3.373,000
1,773,000
1.16
1,527,900
1959 — qtr. to Nov. 26
.24,092,000
3,453,000
1,753,000
1.16
1,505,196
Notes: ’Record. ^Preliminary. 3After preferred dividends. •‘Adjusted for Nov.-1960 5% stock dividend. “Excludes $3,367,387 profit ($4.07 a
share) on sale of studio properties. “Adjusted to include Semicon Associates, acquired June 1960. 7Excludes non-recurring loss of
$2,334,924 from sale of investments.
Ampex anticipates a loss of about $2 million for its
3rd fiscal quarter ended Jan. 31, compared with earnings
of $683,000 (28b a share) on $16.3-million sales in the
year-earlier period. Pres. George I. Long Jr. attributes the
loss to “substantially lower sales than had been forecast,
higher costs of placing certain new products into produc-
tion during this period,” and inventory write-offs.
Reports & comments available: Ampex, discussion,
Purcell & Co., 50 Broadway, N.Y. 4 • International Resist-
ance, study, J. A. Hogle & Co., 40 Wall St., N.Y. 5 • In-
diana General, analysis, Laird, Bissell & Meeds, 120 Broad-
way, N.Y. 5 • CBS, review, Fahnestock & Co., 65 Broad-
way, N.Y. 6 • Thompson Ramo Wooldridge, report, Dean
Witter & Co., 14 Wall St., N.Y. 5 • Walt Disney Produc-
tions, memo, Hardy & Co., 30 Broad St., N.Y. 4 • Elec-
tronic Tube Corp., prospectus, Harrison & Co., 67 Wall
St., N.Y. 5 • MGM, profile in Feb. 1 Financial World •
Howard W. Sams, analysis, First California Company, 300
Montgomery S., San Francisco 4.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
General Electric Ltd. . .
—
3%
Apr. 17
Feb.
27
GT&E
Q
.19
Mar. 31
Feb.
21
General Tire & Rubber
Q
$0.25
Feb. 28
Feb.
13
Internat’l Resistance . .
Q
.07%
Mar. 1
Feb.
15
Lear Inc
Q
.10
Mar. 1
Feb.
10
P. R. Mallory
Q
.35
Mar. 10
Feb.
15
Maxson Electronics . . .
.05
Mar. 1
Feb.
14
Siegler
Q
.10
Mar. 1
Feb.
15
Speer Carbon
Q
.17% Mar. 15
Mar.
1
Zenith
Q
.40
Mar. 31
Feb.
10
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, February 2, 1961
Electronics TV-Radio-Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates
22
23 Vs
Maxson Electronics
10
11
Aerovox
814
9y»
Meredith Pub. __
41%
44%
Allied Radio
21
22%
Metropolitan Bcstg.
22
23%
Astron Corp.
1%
2%
Milgo Electronics
23
25%
Baird Atomic
24%
26%
Narda Microwave ..
5%
64g
Centron Electronic
5%
6
Nuclear of Chicago
39%
42%.
Control Data Corp.
80%
84
Official Films
2%
27 a
Cook Elec.
12%
13%
Pacific Automation
4%
5%
Hraig Systems
13 Vi
14%
Pacific Mercury
6
6%
Dictaphone _
34
36%
Philips Lamp
150%
156%
Digitronics
23
25%
Pyramid Electric
3 3
-7 16
Eastern Ind.
1414
15%
Radiation Inc.
26%
287a
Eitel-McCullough
17%
1914
Howard W. Sams
43%
47
Elco Corp.
16
17%
Sanders Associates
39%
43
Electro Instruments
25
27%
Silicon Transistor
5 >4
6%
Electro Voice
9%
10%
Soroban Engineering _
45%
49
Electronic Associates _
32%
35%
Soundscriber
14%
15%
13%
14%
Speer Carbon .
18%
197a
22 VI
24%
Sprague Electric
58%
62
Farrington Mfg.
25%
27%
Sterling TV
7%
9
Fo to -Video
3% 3-11/16
Taft Bcstg. -- -
12%
14%
General Devices
9%
10%
Taylor Instrument
42
45%
O-L Electronics
8%
9%
Technology Inst.
6
7%
Gross Telecasting
2114
23 >4
Telechrome . _
10%
11%
Hallicrafters -
35%
37%
Telecomputing
8
8%
Hewlett-Packard
28%
3014
Telemeter
10%
11 >4
High Voltage Eng.
200
214
Time Inc. .
93
98
Infrared Industries
15%
17%
Tracerlab _ _ _
9%
10%
Interstate Engineering
1814
19%
United Artists
6%
7%
Itek
50
54 V.
United Control _
15%
17%
Jerrold
7
7%
Universal Trans. .
% 1
-3 '16
I *b for Electronics
48
51%
Vitro —
13
14
f .el Inc _ _ __ _
RVa
5%
Vocaline _
2%
27a
Ma^na Theater
2% 3-1/16
Wells-Gardner
23%
25%
Magnetics Inc.
9
10
Wometco Ent -
13
14%
WEEKLY
Television Digest
FEBRUARY 13, 1961
© 1961 TRIANGLE PUBLICATIONS, INC.
■
VOL. 17: No. 7
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Stations
COLLINS RESETS NAB COURSE in his first speech as President
to Board at Palm Springs sessions. Clair McCollough named
chmn.; Code operations expanded again (pp. 1, 5 & 11).
FCC
MINOW'S HONEYMOON ON THE HILL: Senate hearing produces
strong agreement between new FCC chairman and Commerce
Committee members who endorse him unanimously (pp. 2 & 7).
FORD STRIKES BACK at Landis Report for "derogatory generali-
zations" about FCC (p. 7).
Networks
ADMEN'S REACTIONS TO NEW CBS PLAN for rotating daytime
minutes, 10 a.m.-noon, are generally favorable, although reps
hate it passionately (pp. 3 & 9).
CBS CUTS PRE-EMPTIONS for the 1961-62 season, returning to
policy of 2-pre-emptions for specials on 60 days notice (p. 10).
$520,000 IN TV TIME has been given by the networks for the 3
Presidential press conferences held this far (p. 4).
Advertising
TRUST-BUSTER NAMED FTC CHIEF. Paul Rand Dixon moves
from Kefauver Subcommittee to replace Earl W. Kintner (p. 3).
Congress
HARRIS COMMITTEE IS SET in House, with the Democratic-GOP
ratio changed from 21-12 to 20-13. Broadcasters will see 2 new
Commerce faces: Republicans Sigal & Thomson (p. 14).
Consumer Electronics
DEC. RETAIL UPSURGE brought 1960 TV sales to 5,945,045 sets,
home radios to 2,378,853. Final EIA 1960 figures (p. 16).
NO "RECESSION" in consumer electronics, despite softness in
market, set makers say. Most firms now in fighting trim, expect
sales at 1960's level (p. 17).
TV EXPORTS ROSE sharply in October & November, although
1960 total was lower than 1959 (p. 18).
EMPLOYMENT IS STABILIZING in home-electronics industry, with
signs here & there of recalls of furloughed workers and of beef-
ing up sales & marketing staffs (p. 19).
HOFFMAN ENDS TV MANUFACTURE, may return when "market
is stabilized." Will continue radio-phono output. Stromberg-
Carlson may market TV combinations this year (p. 20).
Film <t Tape
DESILU SPLITS WITH NTA. Long-simmering dispute over re-run
payments causes the break, and SAG charges residuals delin-
quent on NTA-Desilu series (p. 12).
20TH-FOX PLANS TV EXPANSION. Studio to build revolutionary,
new multiple-level TV film stages, says Levathes (p. 12).
WHAT IA PACT WILL COST TV FILM. Below-the-line costs vary,
but average hike is $2,500 for half-hour (p. 13).
Other Departments
FOREIGN (p. 8). PROGRAMMING (p. 15). PERSONALS (p. 15).
FINANCE (p. 22). TECHNOLOGY (p. 24). AUXILIARY SERVICES
(p. 24). EDUCATIONAL TELEVISION (p. 24).
COLLINS RESETS NAB COURSE: In his first full-dress speech to NAB's Board, new Pres.
LeRoy Collins last week lamented the networks' pre-eminence as industry spokesmen, decried the influence
of the rating systems, deplored fissures in broadcasting's public front — and proposed to reorganize NAB's
structure to make it more effective.
A standing ovation was given Collins by Board members at conclusion of wide-swinging — & fre-
guently biting — address winding up 5-day business sessions in Palm Springs, Cal. (see p. 5 & 11). He said
he would be ready in June to give the Board detailed plans to raise NAB's stature, strengthen its govt, rela-
tions, co-ordinate the industry's public relations and improve broadcasting itself. Much depends on the last
point, he added: ''We can wear ourselves out in Washington & talk ourselves hoarse trying to impress the
public. But if we do not make some substantial progress in the improvement of our product, we will be
whipped before we start."
NAB's "voice should be stronger than the voice of any part of it," Collins told Board. Instead, he
said, networks speak louder: "When big, important matters develop concerning broadcasting, NAB too often
is not regarded as the primary contact. Rather, the networks are. I do not quarrel with the networks about
this. Prestige is something that must be earned & deserved, and it is simply up to NAB to build by its own
merits its position to this status of acceptance."
Collins said he's been "shocked" to discover extent of rating systems' grip on broadcasting: "In
effect, their reporting is determining in large measure not only what the American broadcasting diet will be.
2
FEBRUARY 13, 1961
but also at what time the meals will be served." He pointed out NAB has no "checkrein or oversee status
over what the raters do, or how they do it." Result: broadcasting allows "an outsider to become master of
its own house, and does not even check his health card."
Collins called for "fresh look" at industry's public relations. Complaining that "multitude of voices"
— NAB, TIO, networks, individual stations — now talk for broadcasting, he said: "We should seek a formal-
ized method for coordinating NAB & non-NAB public relations activities as they affect the profession as a
whole."
Three alternatives were offered Board by Collins: (1) "We can make of NAB a first-class, typical
trade association." (2) "We can concentrate more on defensive operations in Washington, dodging & ducking
the efforts of those who seek, with good intentions or bad, to take over our responsibilities and tell us how we
must run our businesses." (3) "We can become the captain of our own industry, the prime-mover, the prin-
cipal innovator."
MINOW'S HONEYMOON ON THE HILL: Newton Minow had no trouble at all with the Senate
Commerce Committee. He saw eye-to-eye with members on just about everything, and they voted immedi-
ately & unanimously to recommend confirmation after his hearing last week. He expects to take over as
FCC Chairman about March 1 for 2 terms — one ending July 1, the other for the full additional 7-year stint. "I
plan to serve as long as President Kennedy wants me," he said. He paid tribute to Chmn. Ford, whom he'll
succeed, for smooth transition.
On virtually every subject, Minow agreed with his questioners or showed satisfactory concern with
problems mentioned. This is par for the course. New appointees just don't antagonize committees.
Minow showed occasional glint of something else, however — a substantial mind of his own. Good
illustration: Sen. Yarborough (D-Tex.) noted that FCC had granted Ch. 10 Albany, N.Y. to WTEN, partially
because stockholders included congressmen and station was credited by FCC with their presumed knowledge
of public's needs. Minow said he didn't know the case but that the congressmen angle "shouldn't have a
thing to do with it." That's one he could have sidestepped easily.
Minow was also treated to a quick & harsh lesson in Washington jungle warfare — and it was well
that he was exposed to it early rather than late. After his hearing, he left the witness table to talk to Senators
— leaving his briefing notes. A UPI reporter picked them up and excerpts were published in Washington
News Feb. 9, Post Feb. 10.
As Minow explained later, the notes comprised a series of suggested answers, given him by various
people, to potential questions. They included methods of hedging, if necessary. There also was a suggestion
on how to shuffle Commission staff members. It included unflattering comments about a veteran employe.
Washington News printed his name, Post had the grace to omit it.
Minow later told UPI that the notes "positively do not represent my own considered opinions." He
called the affected employe and assured him directly, as did Chmn. Ford.
Hearing touched on just about every major subject — and Minow satisfied the Committee with
responses on all, including:
Programming: "FCC has a role in elevating programming, and I intend to do something about
it . . . The FCC must never engage in censorship, but if a licensee is not operating responsibly and in the
public interest, it's FCC's job to find someone who will ... A poor Western is none of our business, but if they
put on nothing else for 3 years, FCC should be concerned." He agreed that fiction should be labeled fiction.
ETV: Hopes that FCC can liberalize rules so that stations "can get some income." Intends to
retain channel reservations. Commercial stations can do much more in educational field.
Allocations: "High priority . . . We've got to find a way to use all channels to produce a truly
nation-wide, competitive system."
Program ratings: "A proper area of concern for FCC. Ratings differ, so they all can't be right.
I feel that they underestimate the tastes of the American people." Magnuson said that the Committee's
files on ratings will be given to FCC after FTC is through with them — which he hoped would be soon.
CATV & boosters: "A delicate problem. The object is to protect local service while giving a
variety of services."
VOL. 17: No. 7
3
Space & satellites: A uniform telecommunications policy is "much needed . . . one of the chief
areas of concern." Will do "whatever I can" to have FCC assume leadership in this field for the government.
AT&T telephone rates: "Will devote much time" to studying whether they're too high.
Local vs. network programming: "My approach is to give local stations as much freedom of
choice as possible."
There was so much talk of "crime & violence" that the topic may well emerge as the major TV theme
of this session of Congress, (for details of discussion, see p. 7).
Strikingly conspicuous by its absence was any discussion of the Landis Report. When the report was
issued, there was a big to-do about White House putting a large oar into regulatory agency operations.
But Landis in his recent speeches (Vol. 17:6 p4) has shown that this notion has cooled considerably. And
President Kennedy virtually deep-froze it last week when he said: "The Congress bears special responsi-
bility in this area for these agencies, and, therefore, I think it is probably not likely that major responsibility
in this area would be released to the White House, and I am not completely sure it is wise." He said he
had talked about it with Rep. Harris (D-Ark.) — and, though he didn't mention it, he has also gone into the
subject with Sen. Magnuson (D-Wash.). They're chairmen of the Committees most affected — Interstate &
Foreign Commerce.
Minow is now lining up assistants but won't confirm anything until Senate finally approves him.
It's understood that Henry Geller, former FCC attorney now in Justice Dept. Anti-Trust div., will become his
administrative asst., and that Tedson (Ted) Meyers, ABC N.Y. attorney & campaigner for Stevenson, is
slotted for a key job — probably Minow's legal asst. There's no evidence that Minow has cleared preferences
for new general counsel and Broadcast Bureau chief — and it's assumed he'll maintain status quo for chiefs of
Common Carrier and Safety & Special Radio Services Bureaus.
CBS-TV's OWN DAYTIME DRAMA: CBS-TV will go ahead with "rotating minutes" plan, due
to start Feb. 13 in Mon.-Fri. 10 a.m.-noon periods, despite complaints from station reps & grumbling from sev-
eral important CBS affiliates. Network's attitude is that it is tired of losing some $5 million annually on unsold
morning programming, and that CBS must become as competitive as NBC & ABC for daytime dollars.
This doesn't mean that CBS is wedded forever to the low-priced, rotational plan as presently drafted
(Vol. 17:3 p7). The network told us last week that it hopes eventually to "upgrade" its morning block with
new programming paid for by new revenue, and may eventually return to quarter-hour-block selling or at
least a rate boost.
Reps are complaining bitterly in the meantime, and say that the entire plan is nothing more than a
network attempt to siphon off the creamiest national spot revenue (in which affiliates obviously have a stake)
into network coffers. "An encroachment on the station profit margin," is how James F. O'Grady Jr., exec,
vp of rep Adam Young, described the CBS plan to us. No such thing, says CBS, which believes "most" affil-
iates will go along with the plan after it's been in operation for at least 60 days.
How do buyers feel about the CBS plan? We queried several, found that most like it, some with res-
ervations. (For details, see p. 9.)
TRUST-BUSTER NAMED FTC CHIEF: President Kennedy's search for a Democratic re-
placement for Republican Earl W. Kintner as crusading FTC chairman ended last week with selection of Sen-
ate investigator Paul Rand Dixon, 47, whose demonstrated zeal as champion of consumer matches Kintner 's.
American industry may expect intensified FTC drives against price-fixing & monopolistic practices
under Dixon, who was a trial attorney at FTC (1938-57) before going on the Hill to head up the staff of Sen-
ate Judiciary Anti-Trust & Monopoly Subcommittee. Dixon & Subcommittee Chmn. Kefauver (D-Tenn.) made
headlines with slashing probes of price policies in the drug, steel, automobile and milk industries.
Also tapped for FTC appointments by President Kennedy were 2 other govt, veterans of anti-monopoly
campaigns. They are political independent Philip Elman, 42, who has worked as asst, in Solicitor General's
office since 1946, and Democrat Everette MacIntyre, 60, gen. counsel of House Small Business Committee since
1955 and an FTC staffer for 25 years before that.
Dixon will take over Kintner's desk as soon as he wins confirmation by Senate for 7-year term.
4
FEBRUARY 13, 1961
Kintner then will go into private law practice in Washington. Elman will replace lame-duck Republican
Edward K. Mills, whose recess appointment ends Sept. 23, 1963. MacIntyre will fill the first available FTC
Democratic vacancy. That will probably come when Comr. Robert Secrest's term runs out next Sept. 25. Dixon
& MacIntyre had figured in the speculation about FTC jobs (Vol. 17:3 pl7). Elman was a dark-horse choice.
Lone Republican FTC member when change-over dust settles will be Sigurd Anderson. With hold-
over Democrat William C. Kern carrying on, political lineup of 3 Democrats, one independent and one
Republican will satisfy the legal requirement that not more than 3 on the 5-man FTC may belong to one party.
Broadcasters & advertisers may look for no let-up in the Kintner-spurred FTC enforcement programs
against deceptions & frauds on the air. At same time, there is nothing in reported records of Dixon, Elman or
MacIntyre to support any industry suspicions that they may turn out to be anti-broadcasting zealots. On the
Hill and in earlier work at FTC, Dixon & MacIntyre have concentrated on monopoly cases, and Elman's Justice
Dept, work has covered the same field.
In goodbye-&-good-luck statement, Kintner said he will leave office with one big hope: That suc-
cessors Dixon & Co. will operate on the principle that the surest health insurance for free enterprise is more
industry self-regulation & less govt, control. Kintner also confirmed reports that the Kennedy administration
asked him to step down as FTC chmn. and continue as a member, but that he turned down the offer.
"If the advertising industry does not restrain itself, the public will demand increased govt, restraints,"
Kintner told the Detroit meeting of American Assn, of Advertising Agencies Feb. 8. "If the advertising indus-
try wishes to demonstrate that increased govt, control over its activities is unnecessary, then it must provide
an immediate demonstration of effective self-regulation."
COMPLIMENTS OF TELEVISION: $520 ,000 "gift" to the public has been made by the networks
— in terms of free time accorded so far for the 3 Presidential TV press conferences.
ABC estimates the value of its time at $90,000, CBS at approximately $205,000, NBC at $225,000 (all
gross, one-time charges). Prime-time revenue loss will of course be considerably greater if evening press con-
ferences become numerous. But the Feb. 8 arrangement, under which networks taped the 10-10:35 a.m. con-
ference for telecast in "convenient" time-slots (CBS ll:30-noon, NBC 1-1:35 p.m., ABC 5-5:30 p.m.), may be the
answer both for networks & public.
On a related financial front, although network expenditures for last fall's Great Debates totaled
$5.5 million ($1.5 million for ABC, $2 million apiece for CBS & NBC), worried network stockholders have
this consolation: Busy schedules or other considerations kept the 2 candidates from accepting offers of an
additional $2.45-million worth of TV & radio time ($1 million by NBC, $750,000 by ABC, $700,000 by CBS).
Last week we learned that White House rules for President Kennedy's news conferences, which
have been televised live & on tape to try out varying formats (Vol. 17:6 pll), may be changed again. Press
Secy. Pierre Salinger said the President may return to the Eisenhower administration practice of permitting
conferences to be filmed & recorded for delayed broadcasts only — or he may decide to allow live cameras
& microphones at all of them. In any event, Salinger said, procedure for the President's 3rd conference Feb.
8, when networks used tape, raised an unexpected problem. Print-media reporters were permitted for the
first time to dispatch stories to their offices while the conference was in progress, but a strict embargo was
placed on any release of news — by broadcasters or others — until the conference ended. UPI's Washington
Capital News Service ticker started carrying the news 10 minutes ahead of time, however. UPI said local
transmission was "inadvertent," but Salinger cited the slip in reporting that Feb. 8 format may be abandoned.
Stations
Daytime tower-lighting demonstration will be con-
ducted for FCC & FAA representatives Feb. 20-21 by
WMTV (Ch. 33) Madison, Wis. The station has 6 white
rotating lights which give an effective candlepower of 200,-
000. The Wis. State Aviation Commission had opposed
WMTV’s proposed increase from 500 to 1,200 ft., and the
station leveled off at 1,000 ft. but installed the lights to
demonstrate how to diminish hazards. Also on hand will
be Orrin Towner, enginering chief of WHAS-TV Louisville
& pioneer in daytime lighting.
Back on the air: WWTV (Ch. 13) Cadillac, Mich,
resumed with network and filmed programming Feb. 7,
two weeks after fire destroyed its transmitter & studio
(Vol. 17:5 pl4). Its 1,282-ft. tower wasn’t damaged, and
FCC has authorized use of a lower-power RCA transmitter
than before. It is installed in the building that was to
have been an addition to the one destroyed by fire. Work-
men began completion of this structure while firemen were
still getting the fire under control. New temporary frame
buildings house the studio-control room and engineering
office & workroom. The production office is in a trailer.
Live programming awaits cameras & control equipment.
VOL. 17: No. 7
More about
McCOLLOUGH NAMED NAB CHMN.: NAB’s chief policy-
maker in the interregnum between Fellows & Collins
administrations — Clair R. McCollough of Steinman
stations — last week was elected chairman by the 43-
member TV & Radio Board.
Voting unanimously for McCollough to work with new
Pres. LeRoy Collins as NAB’s presiding officer for a term
ending in June, 1962, the Board acted in Palm Springs, Cal.
after hearing Collins lash out at faults he said he’d found
within the industry (see p. 1). The late Pres. Harold E.
Fellows, who died in March 1960, had been pres. & chmn.
In a further move to provide rank-&-file NAB guidance
for Collins’s Washington hq administration, the Board
picked a 3-man advisory committee headed by McCollough.
Other members are Thomas Bostic (Cascade Bcstg. Co.)
& W. D. (Dub) Rogers (KDUB-TV & KDUB Lubbock,
Tex.). In effect, they replace NAB’s 3-man Policy Com-
mittee— also headed by McCollough — which guided NAB
after the death of Fellows. The Board gave the policy
committee a rousing vote of thanks for its service.
Another longtime NAB leader — ex-Pres. Justin Miller,
who preceded Fellows in office — also was singled out for
recognition by the Board. It named Miller the winner of
NAB’s distinguished service award for 1961. Now living
in Pacific Palisades, Cal., Miller was president from Oct.
1945 until June 1951, then served as chmn. & gen. counsel
until April 1954.
Miller will receive the award — citing him for “a
significant & lasting contribution to the American system
of broadcasting” — at the NAB’s May 7-10 Washington con-
vention.
NAB board members also:
Applauded reports that NAB membership (363 TV
stations & 3 networks, 2,261 radio stations & 4 networks)
had reached another all-time high.
Heard CATV Committee Chmn. Eugene S. Thomas
(KETV Omaha) sound a staff “alert” for “signs of growth”
of CATV. He said more NAB research on CATV opera-
tions is needed to determine their “unfavorable impact on
licensed TV stations.”
Got Washington lowdowns on Congressional & regula-
tory-agency developments from NAB govt, affairs vp
Vincent T. Wasilewski & chief counsel Douglas A. Anello.
Resolved that the govt, should reappraise require-
ments for its Conelrad warning system in view of weapons
development.
Planned a reception for govt, leaders in Washington
May 8 in conjunction with the 39th annual NAB convention
May 7-10 in the Sheraton Park Hotel, revised the conven-
tion format to include all-day joint TV-radio sessions May
8, and designated May 7 “FM day.”
Approved proposals for increased TV Code monitor-
ing, and further tightened the Radio Code (see p. 11).
Heard TIO Dir. Louis Hausman report that TV sta-
tions in 21 cities are now circulating joint bulletins listing
cultural, educational and public-service programs.
NAB’s 3rd annual seminar for TV & radio station
executives will be held July 9-21 at the Harvard Graduate
School of Business Administration. Participants will be
charged $575 for the 2-week course, for which applications
will be accepted by NAB broadcast personnel & economics
mgr. James Hulbert until March 31. Harvard’s Dr. J.
Sterling Livingston will be academic dir. of the seminar.
NEW & UPCOMING STATIONS: CFTM-TV (Ch. 10) Mon-
treal, Que. began programming as an independent
French-language outlet Feb. 13-18 with movies & news
shows. It will hold official opening ceremonies Feb. 19.
It’s this year’s 2nd independent outlet in the city where
CBC has operated French- & English-language TV
stations since the early 1950’s. The other Montreal
starter this year is English-language CFCF-TV (Ch.
12), wffiich began Jan. 20 (Vol. 17:4 p. 6). CFTM-TV
raises the Canadian operating total to 82 outlets.
CFTM-TV has an 18-kw Marconi transmitter and is
using a temporary 125-ft. tower, pending the move next
summer to a special tower which will provide space for all
Montreal TV & FM stations. At that time its 3-bay Alford
antenna will be mounted 354-ft. above the ground. Owner
is Tele-Metropole Corp., with principals being J. A. DeSeve,
pres.; Andre Ouimet, exec, vp; Paul L’Anglais, vp & com-
mercial dir. Roland Giguere is station mgr., with Jean-
Paul Landouceur, dir. of programs, and Maurice Doucet,
dir. of technical operations. Base hourly rate is $1,000.
Reps are For joe, Paul L’Anglais (Montreal & Toronto)
and Stovin-Byles (Winnipeg-Vancouver).
* * *
In our continuing survey of upcoming stations, here
are the latest reports received from principals:
KVLF-TV (Ch. 12) Alpine, Tex. hasn’t ordered a trans-
mitter or set a target as yet. Grantee Big Bend Bcstrs.
Inc., owner of radio KVLF, needs “to do a lot of planning
. . . because this will be the smallest town in America to
have a vhf station,” writes Pres. Gene Hendryx. Plans are
to house TV in the same plant as radio KVLF. No rep yet.
CHCC-TV (Ch. 10) Coronation, Alta. — call letters
pending approval — plans March 15 start as satellite of
parent CHCA-TV (Ch. 6) Red Deer, Alta., according to
Pres. G. A. Bartley. It has ordered a Canadian GE trans-
mitter, and tower footings have been installed for a 200-ft.
Wind Turbine tower.
CHAT-TV-1 (Ch. 4) Pivot, Alta, is expected to be on
the air the 3rd week in March as a satellite of parent
CHAT-TV (Ch. 6) Medicine Hat, Alta., reports Sid Gaff-
ney, chief engineer. Construction has begun and the sta-
tion will use a GE transmitter and a 500-ft. Wind Turbine
tower. The outlet will be included as bonus to CHAT-TV.
Chicoutimi Ch. 2 & Roberval Ch. 8, satellites licensed in
Que. to CKRS-TV (Ch. 12) Jonquiere, P. Q., won’t be on
the air until next July according to Tom Burham, gen. mgr.
of CKRS-TV. Construction is scheduled to start late in
January. They will be automatic unattended repeaters of
CKRS-TV and sold as bonus to that station, which has a
$300 hourly rate.
Riviere-du-Loup, P. Q. Ch. 7, licensed to Radio CJFB
Ltee., doesn’t expect to start programming until September
1961, writes Luc Simard, pres., who points out that first
the station must build a road to the transmitter site. It
hasn’t ordered a transmitter as yet, but will use a 170-ft.
tower with a 60-ft. 3-bay Alford antenna.
Sale of WROC-TV (Ch. 5) Rochester to Ch. 10 share-
timers WHEC-TV & WVET-TV has been agreed upon
(Vol. 17:5 pl4). WVET-TV will pay Transcontinent TV
Corp. $6.5 million for WROC-TV, and WHEC-TV will give
WVET-TV $3,817,500 for its half of Ch. 10— WVET-TV
winding up full time on Ch. 5, WHEC-TV full time on Ch.
10. WROC-FM isn’t involved in the sale.
G
FEBRUARY 13, 1961
Canada’s TV-Radio Code: Canadian TV-radio code went
into effect Feb. 6 upon acceptance by 75% of CAB’s sta-
tion membership — 35 of 48 privately-owned TV-station
members and 122 of 168 private radio-station members.
Among the code’s principal provisions: (1) “Full, fair
& proper presentation of news, opinion, comment & editor-
ials is the prime & fundamental responsibility of the
broadcast publishers.” The term “publishers” is applied to
station owners & managers as “an integral part of the
press of Canada.” (2) Honesty & fairness in business &
advertising are required, and stations are pledged to
“guard against advertising appeals which might be in poor
taste or which might encourage activities of a dangerous
social nature.” (3) Programs “shall be based upon sound
social concepts and presented with superior craftsmanship
[and] reflect respect for parents, adult authority, law &
order, and honorable behavior.”
Responsibility for enforcement rests with a 5-man
committee: Gordon Love, CFCN-TV & CFCN Calgary;
Gerry Gaetz, Selkirk Holdings Ltd., Edmonton; W. T.
Cruikshank, CKNX-TV & CKNX, Wingham, Ont.; Henri
Lepage, CHRC Quebec; D. Malcolm Neil, CFNB Frederic-
ton, N.B.
Stations can be deprived of use of the code symbol if
violations are found to have been committed.
* * *
Nine applications for Canadian satellites will be con-
sidered by the Board of Broadcast Governors at its Feb. .22
meeting in Ottawa. They are: Ch. 5 Salmon Arm, B.C. by
CHBC-TV Kelowna, B.C.; Ch. 3 Stranraer, Sask. by CFQC-
TV Saskatoon, Sask.; Ch. 3 Kindersley, Sask., Ch. 2 East-
end, Sask., and Ch. 2 Val Marie, Sask. by CJFB-TV Swift
Current, Sask.; Ch. 7 Carlyle Lake, Sask. by CKOS-TV
Yorkton, Sask.; Ch. 13 Edmundston, N.B. by CJBR-TV
Rimouski, Que.; Ch. 7 Harrison Brook, Que. by CKCW-TV
Moncton, N.B., to pick up its other satellite CKAM-TV
Campbellton, N.B.; Ch. 6 Bon Accord, N.B. by CHSJ-TV,
Saint John, N.B. Also on the agenda are a change in the
tower height of CKBL-TV Matane, Que. from 629 ft. to
2,336 ft. above average terrain, and move of satellite CFCL-
TV-2 from Elk Lake, Ont. to Kearns, Ont., along with a
slight drop in power.
Broadcast engineering conference sessions in conjunc-
tion with NAB’s annual convention in Washington May 7-
10 will have these presiding officers & coordinators: May
8 — a.m. session, A. Prose Walker (NAB), Warren L.
Braun (WSVA-TV Harrisonburg, Va.); luncheon, Frank
Marx (ABC); p.m. session, George W. Bartlett (NAB),
Benjamin E. Windle (radio WCLT Newark, 0.). May 9
— a.m. TV session, J. D. Bloom (WWL-TV New Orleans),
Jack Petrik (KETV Omaha); a.m. radio session, Leslie S.
Learned (MBS), Clure Owen (ABC); luncheon, James D.
Parker (CBS). May 10 — luncheon, Virgil Duncan (WRAL-
TV Raleigh-Durham) ; p.m. session, Andrew L. Hammer-
schmidt (NBC), William S. Duttera (NBC).
Bcstrs.’ Promotion Assn, will publish this spring a
compilation of promotion ideas entitled The Best of BP A.
Bruce Wallace of WTMJ-TV & WTMJ Milwaukee is edit-
ing the work which will include sections on audience pro-
motion, sales promotion and merchandising.
KOTV Tulsa raised more than $75,000 for the March
of Dimes with an 18-hour telethon that featured such TV
& Hollywood personalities as Raymond (Perry Mason)
Burr, Bob Crosby, Red Foley, Kirby (Sky King) Grant.
$100,000 KPIX San Francisco campaign is being used to
drum up audience interest & new spot business for the
station, one of the 5 TV outlets owned by Westinghouse
Bcstg. Co. The promotion drive is part of a $500,000
revamp of the station’s local shows in the Mon.-Fri., 4-7 :30
p.m. and Sat.-afternoon lineup which KPIX has labeled
“Operation: Entertainment 5.” The station has so far
scheduled newspaper and TV Guide ads in the San Fran-
cisco area, outdoor advertising, spot radio, posters on
municipal buses, bread labels, hamburger wrappers, milk-
bottle collars, handbills, and truck signs. To introduce the
revised local schedule, KPIX gen. mgr. Louis Simon invited
timebuyers from all San Francisco agencies to a luncheon
at the station’s studios, currently undergoing an expansion
program. Chief elements in the program shuffle : An after-
noon dance-party show, an across-the-board slot in early
evening (6-6:30 p.m.) for cartoon shows like Deputy Dawg,
increased local news coverage by KPIX teams, more new
syndicated telefilm shows such as Assignment: Underwater
and The Blue Angels.
NAB’s engineering achievement award this year will
go to Raymond F. Guy, who retired last October as NBC’s
senior staff engineer after nearly 40 years’ service with the
network & its parent RCA. Guy, picked by a subcommittee
of NAB’s bi'oadcast engineering conference committee, will
receive the 3rd annual award May 10 at the conference in
Washington. He entered broadcasting in 1921 as an
engineer-announcer at old radio WJZ N.Y. Subsequently
he was an active participant in RCA’s research & develop-
ment in international broadcasting, TV and FM. Guy for
many years was NBC’s radio & allocations engineering dir.
and served on scores of industry & govt, committees. Since
his retirement he has been an engineering consultant in
Haworth, N.J., and now is on a technical mission in Saigon.
Stauffer Publications Inc., owner of WIBW-TV &
WIBW Topeka, Kan., has sold its interest in Home Farm
Publications Inc. to the firm’s other owner Harman-Slocum
Publishing Co. Inc. of Cleveland. It acquired the stock when
it bought all Capper properties, including the Topeka TV
& radio stations, in 1956. This transaction cuts Stauffer’s
interest in semi-monthly farm papers from 8 to 2 as it
continues to publish papers in Kansas & Missouri that are
not part of Home State Farm Publications.
KYW-TV & KYW Cleveland have agreed with NABET
on a new 5-year contract covering 58 technicians at the 2
stations. The pact, effective to Jan. 31, 1966, replaces the
3-year agreement which expired last month. Among the
major changes: Starting weekly wage is increased to
$104.10 from $99 and will rise to $124.50 in the 5th year.
The pi'evious weekly high of $162.50 will now increase to
$188 over the 5-year period. Agreement on the new con-
tract was announced jointly by Westinghouse Bcstg. area
vp F. A. Tooke & NABET Local 42 Pres. Dominic Lolli.
Financing TV & radio stations will be the exclusive
business of new Communications Capital Corp. (Time-Life
Bldg., N.Y. 20; Circle 5-2870). Its officers, most of them
with long experience in various branches of the broadcast
field: Lazar Emanuel, pres.; George G. Weiss, vp-gen. mgr.;
Lewis R. Cowan, N.Y. attorney, vp-gen. counsel; Blair
Walliser, former MBS exec, vp, secy.-treas. The new firm
announced it will make secured long-term loans and will
purchase installment notes resulting from the sales of TV
& radio stations.
WAFB-TV (Ch. 9) Baton Rouge boosted to 316-kw
Feb. 4. It had been operating with 275 kw since Aug. 9
when it shifted to Ch. 9 from Ch. 28.
VOL. 17: No. 7
7
The FCC
More about
FCC, SENATE & PROGRAMS: The difficulties besetting
FCC, Congress or any other governmental agency
which seeks to influence TV-radio programming were
well displayed last week during Newton Minow’s hear-
ing on his nomination to FCC (see p. 2). As the ques-
tions & discussions developed, members of Senate Com-
merce Committee began to show how they split.
Senator Pastore (D-R.I.) started out by asserting that
“we can’t legislate in programs,” but that FCC needs to
provide “leadership.” He then told how he had watched a
succession of horsewhippings, shootings, etc., and that “the
public deserves something better than this.” He com-
plained, too, indirectly, about the prevalence of Italian
gangsters on The Untouchables.
Sen. Yarborough (D-Tex.) told how foreign visitors
are amazed at our good news programs — because all they
see from the U.S. is “shoot-’em-ups.”
Chmn. Magnuson (D-Wash.), reporting about a discus-
sion of The Untouchables with Federal Prison Dir. James
Bennett & Minow, asserted that “fiction should be labeled
fiction,” and “FCC has that authority.” Minow said he’d
“try to do something about that.”
Pastore said that there can be no censorship but that
FCC “can admonish networks & stations.” If the Com-
mission had done so earlier, he said, “there wouldn’t have
been quiz & payola scandals.”
Sen. Cotton (R-N.H.) asked whether FCC can revoke
the license of a station that puts on a program that is
“revolting & offensive to everyone.” Replied Minow:
“Legally yes, but not as common sense. There are lesser
methods than revocation.” Cotton pushed further: What
if the station broadcasts several such programs? Minow
said that FCC’s power to revoke has been confirmed by the
courts — “there are precedents.”
Magnuson stressed industry self-policing, stating that
there is a good Code which “has made good progress in
the last couple of years.”
Then came Sen. McGee (D-Wyo.), who believes very
much in a tough FCC (congratulating Minow on his “tough
backbone”). More seriously than humorously, he urged
that nobody monkey around with “cowboy folklore.” Why,
he said, tourists are the 2nd largest industry in the West,
and everyone wears cowboy suits to attract them. But,
asked Magnuson, “don’t you think the programs should be
accurate?” McGee retorted: “That would spoil it.”
Sen. Bartlett (D-Alaska), sounding like a wise old
sourdough, then proceeded to give the synopsis of a West-
ern he had watched, building up suspense slowly: Good guy
& bad guy, both “one of the fastest guns in the West,”
draw in a saloon. Hero is killed. Heroine walks into sunset
alone. Pause. “What I want to know, Mr. Minow, is that
good or bad?” Quickly, he added that he doesn’t want an
answer now, will ask for it in a year.
Minow allowed as how that there was “a most unusual
Western.”
Ch. 13 Panama City, Fla. was finally awarded to Bay
Video Inc. FCC anounced that an initial decision favoring
the grant became effective Feg. 6.
New TV CPs granted by FCC: Lamar, Colo. Ch. 12 and
Gallup, N.M. Ch. 3 to Televents Inc. (Denver broker Bill
Daniels & Associates).
FORD HITS BACK: Carefully refraining from mention-
ing the name of James M. Landis, FCC Chmn. Ford
last week castigated President Kennedy’s regulatory-
agency advisor for making “derogatory generaliza-
tions” about the Commission.
In an obvious reference to caustic criticism of FCC in
Landis’s report to Kennedy on operations of the agencies
(Vol. 17:1 pi), Ford said bitterly:
“There are those who would like to ignore the vigor &
resolution with which the Commission has attacked the
almost insurmountable problems which confronted it a year
ago — and who with derogatory generalizations seek to
have the accomplishments of the Congress & the Commis-
sion, working in close cooperation, brushed into oblivion.”
In a lengthy speech to the Bcstg. & Film Commission
of the National Council of Churches of Christ in N.Y. Feb.
8, Ford then ticked off a list of actions completed &
policies adopted by FCC in 1960 (Vol. 17:1 p8). This one-
year record alone should prove “the Commission’s courage,
resoluteness, firmness in its decisions & ability to cope with
its problems,” he said.
Ford also pointed out that most critics of FCC never
look beyond its work in the broadcasting fields, which
represents “only about one-third” of the Commission’s
scope. Citing FCC’s responsibilities in wide areas, ranging
from amateur radio operations to international telecom-
munications, he said:
“Accomplishments in these areas have been as import-
ant to our economy — if not more so — than in TV & radio,
and they are carried on with little fanfare or public
recognition.”
All in all, Ford told the church group, he had no
apologies to make as he prepared to step down from the
chairmanship to make way for President Kennedy’s ap-
pointee Newton N. Minow (see p. 2).
“I know of no commission or board in Washington
during the past 25 years that in a period of one short year
can equal the record of progress made by this small group
of men in Washington known as the FCC,” he said. “I am
very proud to have been their chairman for the past year.”
As for “important & complex” problems of govt, ethics
outside & inside agencies, Ford deplored the lack of any
central organization which could provide “leadership and
issue authoritative opinions.” He suggested a Commission
on Ethics in Govt, under the White House.
The Commission’s first job, Ford said, “would be to
organize a comprehensive program to clarify & define the
standards of ethics expected of federal officials.”
Relating that during his long govt, service he had
“seen the mistakes in judgment of too many competent &
honest men bring heartache & misery to themselves & their
families,” Ford asked: “Can we longer afford to bring
competent men to Washington ignorant of the ethical
pitfalls that abound here?”
Supplied with standards spelled out by the top-side
Commission, federal employes would provide “far fewer
instances of clouded reputations or public disgrace occa-
sioned not by bad faith or violation of law, but by a lapse
of judgment or an insufficient knowledge of the unwritten
standards of govt, conduct,” Ford argued.
Shift of WNOK-TV Columbia, S.C. from Ch. 67 to Ch.
19 has been authorized by FCC. Final allocations rule-
making deleted Ch. 31 from Lancaster, S.C. and substituted
Ch. 67, added Ch. 31 to Columbia for educational use and
made educational Ch. 19 available for commercial use.
j
-8
FEBRUARY 13, 1961
Anti-Trust Convictions and FCC Licenses: Sentences im-
posed last week upon companies in the electrical equipment
anti-trust case may eventually involve properties of GE &
Westinghouse, the 2 with TV-radio interests.
There’s thinking at FCC that it’s obligated to weigh
the convictions to determine whether the 2 firms are so
“tainted” that they’re unfit to retain licenses. Particularly
on spot at the moment is Westinghouse, which is seeking to
buy radio KLAC Los Angeles and has renewals pending
for WBZ-TV & WBZ Boston, latter on payola questions.
Commission may or may not start proceedings on its
own, calling for hearings, but even if it doesn’t, attorneys
who practice before the FCC say there’s strong possibility
that private interests, with eager eye on prime facilities
will attempt to wrest them away.
GE & Westinghouse would have defenses, of course.
Arguments would include: (1) Violations weren’t in broad-
cast field. (2) Very top management wasn’t responsible.
(3) Good broadcast records.
Reluctant Hollywood witnesses in FCC’s TV film hear-
ings have been “commanded” by chief hearing examiner
James D. Cunningham to turn up at reconvened public
sessions next month. Setting March 8 for the start of re-
sumed hearings in the federal court house in Los Angeles,
Cunningham called on Dick Fishell, Betty Langley, Dick
Fishell & Associates, Mary Rothschild, MCA’s Taft B.
Schreiber and Promotions Unlimited to be on hand. Citing
the Commission’s order supporting him in his hassles with
the witnesses (Vol. 17:5 p4), Cunningham instructed them
“to produce all of the information & data required.” The
parties have stated they intend to appeal FCC’s order.
In Hollywood, an MCA spokesman, asked if Schreiber
would appear & testify, replied, “We prefer not to discuss
it at this time.” Oliver B. Schwab, attorney for Fishell,
Rothschild, and Langley, said: “We’re not going to dis-
regard a govt, order. We will appear at the hearing.
We’re analyzing the FCC order. We haven’t determined
our course as yet.”
Cornhusker TV Corp. (John E. Fetzer) will operate
KGIN-TV (Ch. 11) Grand Island, Neb. as a satellite of
its KOLN-TV Lincoln. Electron Corp. transferred its CP
for KGIN-TV to Fetzer in an FCC-approved agreement
providing for payment of $2,500 out-of-pocket expenses.
The Commission extended the station’s completion date to
June 13. Comr. Bartley dissented from the CP assignment.
Allocations rule-making has been started by FCC on
conflicting proposals by (1) KHOL-TV (Ch. 13) Kearney-
Holdrege, Neb. to add Ch. 4 to Superior and Ch. 8 to
Albion, and (2) Neb. Council for Educational TV to add
Ch. 4, 3 and 8 respectively to Kearney, Basset and Albion
for educational use and reserve commercial Ch. 13, Alliance,
and Ch. 9, North Platte, for educational purposes. The
Commission asked for comments by March 13.
Simultaneous vhf-uhf operation of Triangle’s KFRE-
TV Fresno until April 15 has been authorized by FCC to
insure “orderly transition” in the all-uhf deintermixture
which shifted the station from Ch. 12 to Ch. 30 (Vol. 16:28
p6 et seq.). The Commission said the dual operation,
scheduled to start Feb. 16, will not only provide continuity
of service to the area, but will permit determination of
precise locations of uhf boosters or translators to provide
satisfactory service.
WTOC-TV (Ch. 11) Savannah received program test
authorization, will boost power soon from 209 to 316 kw.
New international allocations agreement, signed in
Geneva in 1959 but not yet ratified by the U.S., is the basis
of a rule-making proceeding started by FCC last week. The
Commission proposed a number of changes in between 108
& 40,000 me, none affecting basic TV & radio allocations.
The proposal is Docket No. 13928. Copies are available from
the Commission. Comments due Feb. 28, replies March 10.
Lower uhf channels for Harrisburg, Pa. were author-
ized by FCC as it finalized rule-making. WHP-TV was
granted a shift from Ch. 55 to Ch. 21; off-air WDTV from
Ch. 71 to Ch. 33. WTPA remains on Ch. 27. The Com-
mission also ordered CP-holder WTLF Baltimore to change
from Ch. 18 to Ch. 24 and CP-holder WRAK-TV Williams-
port to change from Ch. 36 to Ch. 26.
Uhf WKAK-TV (Ch. 36) Williamsport, Pa. has been
granted more time to build, FCC acting favorably on a
petition for reconsideration filed by grantee WGAL-TV
Lancaster. A similar petition by WLAN-TV (Ch. 21) Lan-
caster was denied because of “untimely filing.”
Foreign
Getting ready for world TV, Japan’s Postal Service
Ministry hopes to join in any space-satellite TV program
which gets started between now and 1964, the year of the
Tokyo Olympics. In April, the Ministry will form the Space
Communication Cooperation Council to unify the research
of 10 organizations. It already has started construction of
a 100-ft. parabolic space-communication antenna, largest
in Asia, in Togane.
NBC Pres. Robert E. Kintner leaves for Latin America
this week (Feb. 17) to “explore the potential for expansion
of NBC news coverage & international business opera-
tions.” He will meet with William H. Phelps, Radio
Caracas owner, Curt Lowe and Dr. Ildefonso Recalde, own-
ers of Argentina’s Cadete. Visits to the new TV stations
in Mar del Plata, Argentina and Brasilia are also planned
before Kintner’s return to N.Y. March 5.
Model prison with TV rooms, cinema, swimming pool
and other niceties for the best of the captive audience will
be built at Muret, France. Unmellowed “toughs” who re-
fuse to watch their ps & qs won’t get to watch TV either.
Minimum entrance requirement: A 10-year sentence.
FACTBOOK NO. 32 CLOSES MARCH 3
The 1961 Spring-Summer edition of Television
Factbook (No. 32), our new and greatly expanded issue
containing data never before published in one volume,
closes for advertising on Friday, March 3.
The new Factbook, for the first time, provides sta-
tion area coverage and circulation at a glance — contour
maps of all commercial stations as filed with the FCC,
county by county and net weekly circulation of all com-
mercial stations as reported by the American Research
Bureau 1960 Television Coverage Study, plus all the
regular features which, since 1947, have made
Television Factbook the industry’s most frequently
used reference.
To reserve your advertising space for this new
1,088-page edition, we suggest you get in touch with our
Business Department today. Call, write or wire for
rate card and descriptive brochure.
VOL. 17: No. 7
9
Networks
If! ore about
CBS DAYTIME PLAN: “Daytime TV,” a network sales
executive told us last week in a candid moment, “has be-
come, at the network level, primarily a matter of cost
efficiency. The moment your ratings put you in the
top position, you’ll get a rush of business — if your
prices are reasonable. If you’re on the losing end of
the ratings race, you’re in trouble because you’ll almost
certainly be the guy who’s losing the business.”
This, in essence, is what’s been happening to CBS-TV’s
10 a.m.-noon line-up lately. NBC-TV has pulled ahead in
competitive ratings & has jumped higher than 30% in
business. CBS’s answer has been — for CBS — a fairly drastic
action: The new “rotating minutes” plan which has aroused
considerable industry controversy (see p. 3). As CBS sees
it, the network had little choice but to take the step. “We
were taking a beating,” a CBS official told us privately last
week. “We had to make ourselves competitive in the day-
time market place.”
Some segments of the industry are taking a wait-&-see
attitude toward the CBS plan, because some things about it
are not clear. It’s not at all certain just how many stations
will accept the plan in the first place. Several large station
groups, notably Corinthian Bcstg. Co.’s outlets, all CBS
affiliates, are playing it very cozy and still haven’t notified
the network whether they’ll go along with the rotating
participations.
Even those stations who intend to clear for the new
CBS plan don’t know exactly how much they’ll be paid in
station compensation. The way the plan now works out,
CBS will receive a standard amount for each spot announce-
ment and the “station compensation” portion will be
divided up among the stations carrying the schedule.
Actually, the longer the lineup, the less each individual
station gets.
Network Busily Selling Plan
CBS salesmen are meanwhile involved in a crash
program of agency & client calls. Although they may not
be able to talk firmly of station lineups, the price for the
new package is so low ($3,200 per 60-sec. announcement in
the winter-spring season, dropping to a winter low of $2,500
with discounts) that business is already coming in. Signed
(or expected to sign shortly) are Lever Bros., S. C. Johnson,
Bon-Ami, and Mentholatum. Of 100 weekly commercial
minutes in the 10 a.m.-noon block, CBS has so far sold a
little over 40, hopes to sell more before the plan debuts
Feb. 13.
The final decision on the CBS plan, actually, rests not
with reps (who hate it) or the affiliates (who aren’t sure
about it) or the network (which feels it is the only course
left) ; it rests with agency buyers, media planners, market-
ing strategists and others who reflect the client viewpoint.
To sample such opinion, we contacted a number of leading
N.Y. admen (several of whom asked for anonymity for
various competitive reasons, or because of their relation-
ships with the network or with clients). The comments
below are typical:
Maxwell Ule, senior vp, Kenyon & Eckbardt: “The
new CBS plan could be an interesting step in terms of
increasing coverage of market, reducing variance of cover-
age within the market, and obtaining a more balanced
frequency in the market. There will be little, if any, loss
in the effectiveness of commercials on a rotating basis, as
the CBS morning shows have a fairly steady audience.”
Media director of a medium-sized N.Y. agency handling
several TV accounts, including an auto firm: “I’m all in
favor of the plan, strictly as a media buy. We may even
move some of our national spot money into it. However,
the CBS plan is also causing me some headaches. We have
one advertiser who buys a fairly heavy schedule of daytime
i.d. spots on CBS stations. We’ve already been advised by
the CBS o&o outlets that the i.d. schedule will have to
be yanked because of the loss of middle station breaks and
the shift of closing station breaks to 60 seconds plus an i.d.,
which creates new product-protection problems.”
Ann T. Janowicz, media supervisor, Ogilvy, Benson &
Mather: “CBS very definitely had to do something to meet
the competition. They had 2 choices — either improve day-
time program ratings or reduce the price to compete. So,
they are not dealing from strength. Back in November,
we did an extensive network daytime analysis for one of
our clients, and found that both ABC and NBC represented
a more efficient, flexible buy than CBS. The new CBS plan
has altered that. We have now made a revision in our
recommendation, and the CBS plan could affect this client.
In general, it is my interest to get the best possible buy for
clients, and I’m not concerned if the CBS plan is ‘raiding
the spot field’ as reps claim.”
Media director of one of the “big 3” soap-detergent-
food firms: “I don’t think the new CBS plan is a substitute
for spot TV. It is a wise competitive move to stay in busi-
ness. The stations would do well to listen to CBS. The plan
could be of mutual benefit, and total revenue — network &
spot — could be greater to stations than it is now. From the
advertiser standpoint, I don’t see a great loss in shifting
from 15-min. segments to rotating 60-sec. announcements.
Any program identification loss to the advertiser is not
worth considering, compared with the price reduction being
offered.”
Jeff Fine, chief timebuyer, Wexton: “It’s a realistic
plan, an important aid to the small advertiser. Of course,
at the moment we have no guarantee of how many stations
will clear for it. Within our own shop, we have Golden
Press (Golden Books) which has been advertising ©n a
limited spot basis. Golden Press can now get full network
identification for the same price, so the CBS plan will
undoubtedly be considered.”
Leslie L. Dunier, TV-radio vp, Mogul, Williams &
Saylor: “I think the plan was inevitable. CBS is only
competing with other networks. Although stations have
reacted unkindly toward the plan, it will enable advertisers
to spread out & reach an unduplicated audience. It will also
enable small-budget advertisers, who have been restricted
in the past, to enter the daytime TV field. We’ve had little
participation business on CBS-TV in the past, but the. new
plan might make a real difference.”
* * *
Praise for magazine-format TV came recently from
Foote, Cone & Belding Chmn. Fairfax Cone. By spreading
advertiser messages around on a rotating basis between
low- & high-rated shows, he said, networks could “experi-
ment more & do more programming for minority tastes,”
since all advertisers would share the cost. “As it is now,-
the advertiser has to take all the risks,” Cone added.
“That’s why we see so much copying of a successful
format.” Magazine-format TV also makes for firmer
pricing of network program availabilities, in Cone’s opinion,
unlike the present situation in which hard-to-sell shows
(informational, public-affairs and special events programs)
have to be sold frequently at cut rates.
10
FEBRUARY 13, 1961
CBS Cuts Back Pre-emptions: Because CBS-TV’s night-
time schedule “suffered substantially by reason of numerous
interruptions” during the 1960-61 season, CBS’s William H.
Hylan, sales administrative vp, informed the network’s
“Class A” clients last week that the network was abandon-
ing its experiment of planning “as many as 4” pre-emptions
per program for nighttime specials & public-affairs shows,
2 of which were to be on a mandatory basis.
During the 1961-62 season, the relationship between
CBS & “Class A” advertisers will be for 52 shows in 52
weeks “with the right to exercise 2 contractural omissions
on 60 days notice.” Public-affairs programs will be con-
fined as much as possible to “a fixed, weekly nighttime hour
for the remainder of the season.”
Next fall, there’ll be no heavy bumping of regular
nighttime fare (with consequent disruption of regular
rating patterns). Hylan said that special shows scheduled
via pre-emptions will be “on a very limited basis” and “of a
highly selective character.”
CBS’s problems in the 1960-61 season in this area
apparently were, in part, due to a fairly heavy schedule of
entertainment specials (although not as big as NBC’s)
which broke into the pattern of regular bread-&-butter fare.
Adding to the problem was the unexpectedly heavy schedule
of political shows (debates, pre-election shows, the election
itself, etc.) which sometimes ousted such CBS audience
blockbusters as Gunsmoke and Have Gun, Will Travel. In
effect, CBS is thus returning to a programming theory
whereby a special must be something pretty “special”
indeed before it can lay claim to a valuable nighttime slot
occupied by a well-rated show.
Growing network program control, with its parallel
trend toward magazine-type participations in 60-min. night-
time shows, is typified by the ABC-MGM deal for The
Asphalt Jungle, which replaces The Islanders on April 2
in the 9:30-10:30 p.m. slot. The show is a direct purchase
by the network from MGM-TV, with ABC-TV in for a
share of ultimate residuals and a slice of overseas revenue.
In turn, the network has sold the show to a client list which,
within the frame of the hour-long show, reads like a roster
of full-program-sponsorship clients on a major network a
few years ago. There will be no less than 11 sponsors when
the show begins its run. The usual buy is a l/6th-sponsor-
ship, alternate-week arrangement. The lineup, with
agencies: Gillette Co. (Maxon), Liggett & Myers (McCann-
Erickson), Beecham Products (Kenyon & Eckhardt),
Cluett, Peabody (Lennen & Newell), Union Carbide (Wil-
liam Esty), American Chicle (D-F-S), Carter Products
(Ted Bates), Pepsi-Cola (BBDO), Simoniz (D-F-S), Polk
Miller Broducts (Ayer), Speidel (McCann-Marschalk).
CBS-IBEW negotiations for a new contract replacing
one that ran out Jan. 31 (Vol. 17:6 pll) continued last week
in Washington, but were reported nowhere near an end.
Union spokesmen were attempting to wrap up a job-
security package before getting down to wage demands —
as yet unspecified. Job-security issues centered on dis-
placement of IBEW technicians by automation and on the
network’s shutdown of its N.Y. production sales unit (Vol.
17:4 pll). Also in issue: Definitions of IBEW’s jurisdiction.
“We’ve been unable to pin down anything yet,” a union
source told us.
Leonard H. Goldenson, AB-PT pres., will discuss inter-
national broadcasting’s relation to world trade and the U.S.
economy before the San Francisco Ad Club March 1. A
reception at the World Trade Club will follow, , v
NETWORK SALES ACTIVITY
ABC-TV
The Roaring Twenties, Sat. 7:30-8:30 p.m.; The Untouch-
ables, Thu. 9:30-10:30 p.m., part. eff. March
& April respectively.
Corn Products (Lennen & Newell)
NBC-TV
50 major league baseball games, Sat. & Sun. aft., half-
sponsorship on regional basis.
Anheuser-Busch (Gardner)
Laramie, Tue. 7:30-8:30 p.m., part. eff. April 18.
Quaker Oats (J. Walter Thompson)
Chet Huntley Reporting, Sun. 5:30-6 p.m., part. eff. Feb. 26.
Mutual of Omaha (Bozell & Jacobs)
Daytime programming, part. eff. March 31 & April 1 resp.
Whitehall Pharmaceutical (Ted Bates)
Cracker Jack (Leo Burnett)
Biggest TV plum of the season, the estimated $20-
million spent annually in nighttime business on CBS-TV by
General Foods Corp., is staying right where it is — at CBS.
This was the upshot last week of an intense rivalry between
the 3 networks. NBC and ABC, armed with evidence of
their rating strength against CBS and tentative 1961-62
season schedules, made extensive pitches, by invitation, to
General Foods’ top brass & marketing strategists. For
a few days (so rumor ran), NBC had the inside track.
Then CBS moved in, armed with its own research facts &
planned lineup. GF mulled the pitches over, gave the nod to
CBS, we learned last week. The GF lineup includes full
sponsorship of the Danny Thomas and Andy Griffith Shows,
co-sponsorship of Hennesey, Angel, Ann Sothem, and
Twilight Zone, and a one-third sponsorship of Rawhide.
There is, however, no GF daytime business now on CBS-TV.
NBC Board of Delegates (executives of the key affili-
ates) held its annual meeting last week in Phoenix. NBC-
TV program vp David Levy briefed affiliates on that portion
of the network’s fall schedule which is reasonably firm at
this point. A few highlights: A Walt Disney-produced
60-min. show in color, from 7:30 to 8:30 p.m. on Sunday.
Earlier that day, The Nation’s Future will occupy an
afternoon slot, moving over from Saturday. Four Star
Productions’ big entry on NBC this fall will be a 60-min.
anthology hosted by Dick Powell. David Brinkley, of the
Huntley-Brinkley team, will have a weekly 30-min. fea-
ture news show of his own.
40 NBC-TV employes have been discharged in Holly-
wood because of decreased production, and more are slated
to go, we’re told by network sources. Those given notices
to date were 14 technical operators, 22 stage hands, 2 asst,
directors, 2 stage managers. We’re told the cutbacks are
caused by completion of production of the Shirley Temple
Show for this season, and the fact that there are fewer
specials. An additional factor: NBC-TV will not be carry-
ing the Oscar awards show this spring, for the first time
in years. It’ll be on ABC-TV (Vol. 16:36 p6).
CBS-TV affiliate executives will hold their annual con-
ference May 4 & 5 at N.Y.’s Waldorf-Astoria. Agenda
includes discussion of sales and programming plans for the
1961-62 season, the network’s competitive position, develop-
ments in the new daytime sales plan.
VOL. 17: No. 7
11
Advertising
more about
Code Monitoring Step-up: NAB’s TV Code Review Board
plans to monitor TV stations for about 150,000 hours this
year compared with about 90,000 in 1960, Chmn. E. K.
Hartenbower (KCMO-TV Kansas City) reported last week.
Appointed for another term in his job as Review
Board chief, Hartenbower also told NAB’s TV Board at a
Feb. 9 session in Palm Springs, Cal. (see p. 5) that the
industry’s self-regulating activities are being stepped up
in all 3 Code offices — Washington (central administration),
Hollywood (films), N.Y. (commercials).
The TV Board reappointed Mrs. A. Scott Bullitt (KING-
TV Seattle) & Joseph Herold (KBTV Denver) to 2-year
terms as Review Board members. It also named a new
member — Lawrence H. Rogers II (Taft Bcstg. Co.). Rogers
replaces Gaines Kelley (WFMY-TV Greensboro, N.C.), who
turned down reappointment because of his health.
Meeting a day earlier in Palm Springs, NAB’s Radio
Board accepted a recommendation by the Radio Code
Review Board that Code rules specify the maximum amount
of advertising time acceptable for announcement and mul-
tiple-sponsorship programs (Vol. 17:3 pl6).
Effective May 1, the Radio Code amendment will read:
“The maximum time to be used for advertising in
anouncement and/or multiple sponsorship programs shall
not exceed an average of 14 min. an hour, computed on a
weekly basis; provided, however, that in no event shall the
maximum exceed 18 min. in any single hour or 5 min. in
any 15-min. segment. For the purpose of determining
advertising limitations, such programs as ‘classified,’ ‘swap
shop,’ ‘shopping guide,’ and farm auction programs shall be
considered as containing 1 Yz min. of advertising for each
5-min. segment.’’
Cliff Gill (KEZY Anaheim, Cal.) was reappointed Radio
Code Review Board chmn., along with other members —
Richard O. Dunning (KHQ Spokane), Elmo Ellis (WSB
Atlanta), Herbert L. Krueger (WTAG Worcester), Robert
L. Pratt (KGGF Coffeyville Kan.).
Good time-buyer needs curiosity, conviction & courage,
William S. Vernon, Blair TV account exec, told the Feb. 7
RTES timebuying and selling seminar. He must have
curiosity to explore all available tools and determine the
most efficient way to handle specific media situations; con-
viction to suggest new, unorthodox, off-beat approaches;
and courage to stick his neck out. Speaking to sellers of
time, Sam B. Vitt, Doherty, Clifford, Steers & Shenfield vp
& media dir., also suggested 3 basics: (1) Understand the
rudiments of the ad business and, “above all, understand
the time buyer.” (2) Be helpful — “a salesman’s success in-
creases in direct proportion to the degree in which he helps
a time buyer.” (3) “Keep everlastingly at it.” Helpful as
these tips were, the most memorable moment came with
William Vernon’s opening remark: “On Jan. 20 I was home
watching the inauguration . . .” whereupon smoke gushed
profusely from the RTES podium. The “genie powder” trick
tickled time buyers & sellers alike, was easily extinguished.
Ad People: Robert L. Scurlock, ex-Daneer-Fitzgerald-
Sample, named a Ted Bates vp . . . Marvin Antonowsky
and Sy Lieberman elected Kenyon & Eckhardt vps . . .
Richard C. Anderson named dir., media relations & plan-
ning dept., Y&R Chicago office.
Return to TV Fold: In contrast to recent TV defectors
Shell Oil (Vol. 16:47 p9) and Schick (Vol. 17:6 p5),
Pepsi-Cola and Hillman autos (Rootes Motoi'S group)
announced their return to the medium last week.
Pepsi Cola, inactive in TV since 1955 (with the excep-
tion of two 1957 specials) will put a large portion of its
$34-million ad budget into network TV, with participations
in ABC’s Cheyenne and Asphalt Jungle, NBC’s The
Americans, Laramie and Outlaws, and in CBS’s Aquanauts.
Plans also include April sponsorship of an NBC Jane
Powell special. Pepsi is now being sold by BBDO as the
drink for “those who think young,” the “sociables” having
gone out with ex-agency Kenyon & Eckhardt.
Hillman was one of the first foreign cars to try TV,
but pulled out in 1960. Sales figures fell from 32,000 cars
in 1959 to 21,000 last year, forcing British parent Rootes
Motors to wage a stepped-up 1961 campaign. Present plans
call for a newspaper drive, with TV limited to 4 West
Coast markets. “More TV may be in store for the spring,”
Hillman’s agency, Mogul Williams & Saylor, told us.
Carlsberg Beer is “considering” the use of soft-sell —
humorous spot-TV film commercials — in 1961. This would
make the Danish-brewed lager the first European beer on
U.S. TV. Announcement of fall ad plans was made by Leif
Wium, pres, of the Carlsberg Agency Inc. (the U.S. import
firm handling Carlsberg) at a Longchamps “rathskeller”
press party. Guest of honor at the affair was Mrs. Rose W.
Klapp, a grade-school teacher in Jersey City, N.J., winner
in a contest seeking a “one-word description of the joys of
quaffing Carlsberg.” (Her winning word: “Cheeribeer-
ibeer.”) As consolation prize for thirsty press members
invited to the affair, a case of Carlsberg was offered for
another one-word description from 4th-estaters. The winner
— we blush modestly — was our own N.Y. bureau, whose
members submitted “Skoalossal!”
Tactical switch for Timex is in the works, now that
the watch firm has changed agencies. A major portion of
the 1960 ad budget went for TV “specials” featuring the
successful “torture test” commercials. “We will continue
with specials for the time being,” sales & ad dir. Robert E.
Mohr told us, “but some changes are now being discussed
with our new agency, Warwick & Legler. Its a little too
early to reveal our new TV plans,” he added. Prime reason
for the agency switch last week, according to Mohr:
Although Timex has been very happy with W. B. Doner,
where billings grew frow $75,000 in 1952 to the present
$3.5 million, the company is now broadening its line with
new products like the Timex Electric. A new agency can
supply “fresh creative thinking needed at this time,” said
the Timex adman.
Ad agency receipts totalled $4.3 billion in 1958, the
U. S. Census Bureau reported in belated but authoritative
statistics. The bureau counted 4,240 agencies in its survey
2 years ago. Detailed information obtained from 3,367 of
them indicated they received $508.2 million in Commissions
& $136.8 million from sales of ad materials & services.
U.S. Station Rate Increases
Stations Base Hour Minute Date
W JAR-TV Providence $1300 to $1500 $325 to $350 Feb. 1
KXTV Sacramento 1000 to 1100 275 (no change) Jan. 15
WHTN-TV Huntington.
W.Va 1000 (no change) 120 to 160 Jan. 1
WFGA-TV Jacksonville 875 to 925 250 (no change) Jan. 1
WTRF-TV Wheeling. W.Va. 700 (no change) 155 to 180 Jan. 1
WTVR Richmond, Va 525' 160 to 175 Jan. 1
KOLN-TV Lincoln, Neb. .. 500 to 550 115 to 126 Jan. 1
'This is half hour rate, hour available only upon request.
12
FEBRUARY 13. 1961
Film & Tape
DESILU SPLITS WITH NTA: Desilu Productions has ter-
minated distribution agreements on a number of NTA-
syndicated series on the grounds that NTA is in default
on payments. And Desilu, partially because of its prob-
lems with NTA, is considering establishing its own dis-
tribution company. Meanwhile, Screen Actors Guild
is demanding residual payments from Desilu on Desilu-
NTA series. And in another move boding trouble for
NTA the Guild is planning legal action regarding
allegedly delinquent residuals on 3 NTA series pro-
duced by 20th Century-Fox TV.
SAG is after Desilu for residuals on these NTA-Desilu
series: The Walter Winchell File, Official Detective, The
Sheriff of Cochise, Grand Jury, This Is Alice and U.S.
Marshal. The Guild’s position is that inasmuch as NTA
has not assumed the responsibility of making residual
payments directly to SAG, action to get the money will
therefore be taken against Desilu.
Desilu administrative-finance vp Edwin E. Holly
readily acknowledged to us that Desilu originally was
responsible for such payments — and, in fact, is emphatically
interested in seeing to it that actors get their residuals.
But, he pointed out, when Desilu ended its distribution
agreements with NTA “we felt there was a change.”
Conversations toward a general settlement of the dispute
are being conducted by attorneys for NTA and Desilu, Holly
said. SAG has flatly rejected the Desilu position that it’s
not responsible for payments following cancellation of the
NTA contracts.
He also explained that Desilu’s deal with NTA called
for NTA to finance & Desilu to produce and hold ownership
or profit participation in the series. “We want to get this
liability off our back, but NTA is just sitting & arguing,”
Holly complained. Desilu had made certain demands (for
money) on NTA, and when they weren’t satisfactorily
complied with, the distribution agreements were declared
in default by Desilu, he said.
SAG is trying to collect approximately $250,000 in
allegedly delinquent residual payments on 11 series. In
addition to fees on the NTA-Desilu shows, it seeks payment
from NTA on the 20th Century-Fox Hour, Man Without a
Gun and How to Marry a Millionaire (all 20th) and
Reader's Digest and Crossroads (Bernard L. Schubert
Inc.). SAG has filed suit in N.Y. Supreme Court against
Schubert to collect on a series of promissory notes which
it claims guaranteed payment of residuals on the 2 Schu-
bert series.
SAG’s board will meet this week (Feb. 13) to consider
approval of filing of a law suit against NTA regarding the
3 series produced by 20th. SAG has the record of how
NTA had assumed obligations for payment of residuals on
these series.
Screen Actors Guild is asking members to approve a
dues hike, reporting that for the past 2 years it has oper-
ated in the red. Its deficit for 1960 was over $100,000; for
1959> over $40,000. SAG terms the dues raise an “absolute
necessity.” Factors contributing to increased operating
costs are: Handling of residuals & claims checks, the pen-
sion & welfare plan, and the negotiation & administration
of basic contracts. The proposed new dues structure ranges
from $15 to $125 semi-annually, compared with the present
$12-$80 semi-annually. . , . ...
20th-Fox Plans TV Expansion: An ambitious expansion
plan including the construction of revolutionary new
multiple-level stages is under way at 20th Century-Fox TV.
Like other major movie studios, 20th has been utilizing its
movie stages for TV, but the time has come to construct
stages with innovations designed to meet the requirements
of TV film, says Peter G. Levathes, 20th Century-Fox TV
pres. He told us last week that architects are now drawing
the multiple-level-stage plans for more efficient production
& utilization of space, and construction can begin in a year.
Much of the need for the new stages, Levathes says,
stems from the increased importance of the 60-min. series,
in which “you must have distant locations, elaborate sets
and movement, otherwise you have a static show.”
Next season 20th’s Adventures in Paradise will be
filmed in Tahiti; Hong Kong has filmed much of its back-
ground footage in that city; The House on Rue Riviera
(a pilot) will be filmed in Italy & France if it’s sold; and
The Hunters will be shot in East Africa if that pilot is
sold. Principals of the series will go abroad for the filming
of authentic background shots, but interiors will be filmed
at the Westwood studio.
For its Bus Stop series, the studio does not plan to
confine its photography to the sound stages, will film “on
all the highways of America,” said Levathes. Bus Stop
is one of several pilots being filmed at the studio.
Because a 60-min. show requires 7 days of shooting,
it becomes difficult and a tight situation to meet air dates.
Levathes says the only feasible way to get around this is
by having 2 leads & 2 production units in each series.
Accordingly, next season, 20th will have 2 companies on
each of its 60-min. series, often filming simultaneously.
Levathes also told us that 20th has merged its TV-film
& movie facilities, thereby giving the TV operation the
use of the parent company’s physical facilities, contract
players, writers, directors, and vast film library (“we have
90 million feet of film in N.Y. alone”). For example, the
TV unit will undoubtedly use footage from Snows of Kili-
manjaro and Roots of Heaven for its The Hunters series,
if that sells. “There was more footage shot in those pic-
tures that was never used than was used,” said Levathes.
Approximately $1 million is invested in the com-
pany’s pilot production this season, said the executive, but
part of this sum is network money. On another subject, he
said 20th is “very much” interested in pay TV, and is
watching developments closely. “We’re studying it. I don’t
see how any company in the business can ignore it. It’s
too important a factor, and we’re going to get into it,” he
told us. He said he expects pay TV to be a big factor in
5 years. He added that discussions with Skiatron are no
longer on, mainly because the Skiatron system is not “fully
developed,” in his opinion.
Levathes said he does not believe in pay TV via cable,
is certain that it must be accomplished “through the
air, somehow, to be successful.”
No sales tax will be assessed against TV & movie
studios in transactions with independents, where the studio
has an interest in the -picture. The decision, by California’s
State Board of Equalization, is the outcome of a test case
by Warner Bros., and is expected to save millions for the
TV & movie industries. Last April WB was notified it
would be assessed $1.8 million in taxes, penalties and
interest for sales tax from July 1955 to March 1959. The
Burbank studio fought the case, and as a result of the tax
board’s new interpretation of the statute, the tax against
Warners has been cut to about $20,000.
VOL. 17: No. 7
13
HOLLYWOOD ROUNDUP
NEW YORK ROUNDUP
How TV-Film Cost Will Rise: Hollywood TV-film execu-
tives Avho prepare the budgets for the thousands of TV-
film shows churned out annually, have come up with what
they say is an accurate estimate of how much the newly
negotiated IATSE contract will cost. Their figures: $2,500
more for a half-hour on below-the-line costs, $5,000-to-
$5,500 more for the 60-min. segment (Vol. 17:6 p8).
Executives we talked to emphasized that while these
figures represent the average, there is a great deal of
flexibility in TV budgets in both below-the-line (technical)
& above-the-line (creative) costs. One budget shown us
had $15,000 allocated above the line, $21,000 below. An-
other had $27,000 above, $25,000 below.
In anthology series, signing a name star or famous
producer can raise above-the-line costs considerably. Some
shows have elaborate sets, which bring up below-the-line
costs. Because most studios, have been stressing location
work and more attractive physical accoutrements, below-
the-line costs per telefilm have risen considerably recently.
Hollywood’s AFL Film Council has mailed to more than
1,200 unions a resolution condemning “runaway” production
of movies as well as stars who “run away” to other coun-
tries to make pictures. The message asks support of the
“Buy America” campaign by patronizing U.S.-made movies.
The council charges that production of films abroad de-
prives American workers of jobs, and contributes to the
nation’s gold crisis.
Bulova has bought a Desilu Productions film special
starring Lucille Ball for approximately $500,000. The
show, to be filmed this summer, will be seen next season.
Date & network haven’t been set . . . Desilu-Anso (Anso is
owned by Ann Sothern) has filmed a pilot, Always April,
starring Constance Bennett & John Emery. They plan
another, Pandora & Friend, starring Pat Carroll. Arthur
Hoffe is producer of both.
Thayer-Hamilburg Enterprises Ltd. has been formed by
Guy Thayer & Mitchell J. Hamilburg for the production of
TV films & movies. Thayer is in charge of offices being
opened in London, and is negotiating for studio space there
. . . 20th Century-Fox TV has signed John Ericson & Rich-
ard Anderson to star in The House on Rue Riviera pilot,
and Paul Richards to appear in TV & movies.
Libra Enterprises, recently formed by producer-writer
John Robinson, plans 4 series with Ziv-UA, the first of
which is Acapulco, replacement for Klondike on NBC-TV.
The second project is Kovack, a private eye. Robert Ginter
Sr. and Malcolm Stuart are partnered with Robinson.
AFTRA has elected Tyler McVey pres, of the Los
Angeles chapter. McVey won over John Kennedy. Other
officers: Willard Waterman, 1st vp; Don Rickies, 2ndvp;
Ted deCorsia, 3rd vp; Vince Pelletier, 4th vp; Alice
Backes, secy.; Stanley Farrar, treas.
Four Star Television and Calvic Productions will pilot
the 60-min. adventure series tentatively called Caribbean
late this month. Calvic is owned by Rory Calhoun & Vic
Orsatti. Calhoun will star . . . George Schaefer won the
Directors Guild of America’s TV directorial award of the
year for- “Macbeth',” ' ...... ..
N.Y. Emmy awards will be colorcast live for the first
time as a result of a WNBC-TV-ATAS agreement con-
cluded last week. The event will originate from NBC’s
N.Y. Ziegfeld Theater May 13 (10:20-11:15 p.m.). ATAS
N.Y. Pres. Henry S. White said the broadcast “is an ex-
pression of our strong desire that the N.Y. public recognize
the creative & service achievements of local stations & their
personnel.” A special station achievement award for over-
all programming will be presented in addition to honors for
individual programs. NBC-TV will carry the national
Emmy awards on May 16 (10-11 p.m.).
Add syndication sales: C&C Films, TV Industries sub-
sidiary, announced sale of its 100-feature RKO film package
to NHK-TV, Japan, “the largest deal of its kind ever made
for Japanese telecast” . . . Official Films has sold its library
of My Little Margie to 4 CBS-TV stations, including
WCBS-TV N.Y. . . . Flamingo Films has sold its 104-episode
rerun Superman series in 10 new markets, upping the
total to 35. New sales include WREC-TV Memphis,
WJW-TV Cleveland, KPHO-TV Phoenix.
Contract negotiations between Marilyn Monroe &
NBC were postponed last week when the actress, slated to
play Sadie Thompson in a fall production of W. Somerset
Maugham’s “Rain,” entered N.Y. Hospital. Needing “rest
& recuperation following a very arduous year” (2 films and
marital problems), her condition was reported as “satis-
factory.” The show will be video-taped next month as
scheduled, according to exec, producer Ann Marlowe.
Writers Guild of America has set March 1 as the dead-
line for submission of scripts for its annual TV-radio
writers awards (8 TV, one radio). Scripts must have been
broadcast between Jan. 1, 1959 and Aug. 31, 1960 to be
eligible. Beginning next year, the eligibility period will be
from Sept. 1 of one year to Aug. 31 of the next.
Fremantle International, independent foreign distribu-
tor, sold 49 series in 35 countries, according to the firm’s
1960 annual report. Canadian network sales accounted for
much of the year’s volume, with CBC purchases including
Silents Please and Klondike.
Transfilm-Caravel executive offices will move to 445
Park Ave. on Feb. 20, although the production div. remains
at 20 West End Ave., N.Y. And Feb. 13 is moving day for
ARB, whose N.Y. sales office relocates at 1 Rockefeller
Plaza.
People: Jack P. Martin has been named Ziv-UA north-
eastern div. sales mgr. Jim Grubb becomes north central
sales mgr. . . . Kevin O’Sullivan has been appointed ITC
gen. sales mgr. of N.Y. and network sales. Jack Rhoades
is named central div. sales mgr.
Obituary
Lew Schreiber, 60, Twentieth Century-Fox studio-
operations mgr. and production executive, died in Hollywood
Feb. 7. A former song-plugger & talent agent, he became
A1 Jolson’s business mgr. in 1927. Later Schreiber joined
William Morris as head of the movie-booking dept., leaving
there to become casting director for 20th Century, then
talent director after the firm’s merger with Fox Film. He
is survived by hi? wife, 2 daughters; a brother and 2 sisters.
14
FEBRUARY 13, 1961
Congress
Harris Committee Is Set: The House Commerce Com-
mittee under Chmn. Harris (D-Ark.) was ready for busi-
ness again last week, reorganized for the 87th Congress.
The Republican quota was strengthened by one member but
otherwise the Committee remained virtually unchanged.
Although the 21-12 Democratic-GOP ratio in the last
session changed to 20-13, no re-elected Democrat lost his
Commerce seat. Rep. Brock (D-Neb.), next-to-last ranking
majority member, was defeated last November (Vol. 16:46
p5), so Harris had no party problem in adjusting to the
new ratio.
The 4th ranking GOP member, Rep. Derounian (N.Y.),
dropped off the Committee. A member of the now-dissolved
Legislative Oversight Subcommittee, he was tapped by the
Republican leadership for an assignment to the more
important Ways & Means Committee instead. To replace
Derounian & fill the extra Commerce spot, the House
Republican Conference picked freshman reps. Sibal (Conn.)
& Thomson (Wis.). They go to the bottom of Commerce’s
GOP roster.
Meanwhile, Republican Reps. St. George (N.Y.), Smith
(Cal.) and Hoffman (111.) were assigned to the expanded
Rules Committee, which is counted on this year to clear any
federal-aid-to-ETV legislation for a floor vote (Vol. 17:6
pl4). All are political conservatives opposed to school-aid
bills, but pro-ETV Democrats still had an 8-7 edge on the
traffic-controlling committee.
The House reorganization left Harris in his usual
control of the Commerce Committee machinery, but cogs
in his personal political machine back home in Ark. may
need some oiling before the 1962 election. Because the
state’s population dropped and the Ark. legislature was
forced into redistricting which joined districts represented
bv Harris & Rep. Norrell (D), one of the legislators faces
elimination in 2 years.
Commerce member Moulder (D-Mo.), first Oversight
Subcommittee chmn. who narrowly won re-election (Vol.
17:2 p4), was back at his old stand, but it still was shaky.
His GOP opponent, Baptist minister Robert Bartel, filed an
official election protest with the House Administration
Committee, alleging irregularities at the polls. The
Administration Committee made no immediate move for
any investigation, however.
Investigative work by the Commerce Committee this
year was laid out in a House-approved jurisdictional reso-
lution (H. Res. 108) authorizing probes in a dozen areas.
Among them: (1) “Allocation of radio spectrum, color TV,
pay TV, educational TV, ownership & control of commu-
nications facilities, technical developments in the commu-
nications field, and the administration by the FCC of the
statutes which it administers.” (2) “Advertising, fair
competition and labeling, and the administration by the
FTC of the statutes which it administers.”
FCC-requested bill (S-683), cutting down on the Com-
mission’s paper work by eliminating some requirements
for sworn documents in cases (Vol. 17:6 pl3), has been
approved by the Senate Commerce Committee. Action on a
companion FCC measure (S-684) by Chmn. Magnuson (D-
Wash.), requiring painting of unused transmission towers,
was held up by the Committee pending a possible amend-
ment obliging owners of abandoned structures to tear them
down. Identical bills (HR-4113 & 4114) have been intro-
duced in the House by Commerce Chmn. Harris (D-Ark.).
Power to reorganize any area of the govt.’s executive
branch — subject to Congressional veto — has been approved
by the Senate for President Kennedy. With little debate,
the Senate passed & sent along to the House a bill (S-153)
extending the Reorganization Act of 1949 to June 1, 1963
(Vol. 17:5 p8). The House is expected to approve the
measure, which will pave the way for plans the President
may submit in line with agency-reform proposals by White
House advisor James M. Landis. The Senate vote came
after Commerce Committee Chmn. Magnuson (D-Wash.)
was given assurances by Administration floor leaders that
his jurisdiction over regulatory bodies such as FCC won’t
be impaired by terms of the bill.
Cabinet status for a revamped expanded USIA, whose
new dir. is ex-CBS commentator Edward R. Murrow (Vol.
17:6 p3), has been l-ecommended to Congress by the U.S.
Advisory Commission on Information. Headed by Yale’s
Mark A. May, the Commission said in its 16th report that
all foreign information, general education and cultural
programs should be consolidated in a single independent
agency. The top man in the agency should have direct
access to the President, attend cabinet meetings and par-
ticipate in National Security Council sessions, the Com-
mission said. It criticized lack of coordination now between
programs administered by the State Dept, and other govt,
offices as well as by USIA.
Attack on Edward R. Murrow, new USIA dir. (Vol.
17:6 p3), by the St. Paul Catholic weekly The Wanderer
has been carried into the House by Rep. Knox (R-Mich.).
Inserted in the Congressional Record by Knox, an editorial
in the weekly said Murrow “has been widely regarded as
soft on Communism.” At the same time, Sen. Wiley (R-
Wis.) told his colleagues that he’s “delighted” with Mur-
row’s appointment. Wiley said Murrow’s “great ability”
is needed by USIA.
CBS Inc. Pres. Frank Stanton deserves his nomination
by the Jan. 21 Saturday Review as “businessman of the
year,” Senate Commerce Committee Chmn. Magnuson ID-
Wash.) told his colleagues. Inserting the text of the
magazine’s citation in the Feb. 6 Congressional Record,
Magnuson said: “I have known Frank Stanton for many,
many years and join with the Saturday Review in saluting
him. I commend the article to my colleagues & to the
general public.” The magazine singled out Dr. Stanton’s
Great Debate campaign last year, called him a “com-
municator-turned-crusader” for higher public service by
broadcasting.
Chorus of complaint in Congress against CBS-TV’s
“Harvest of Shame" expose of migratoi’y farm workers’
living conditions (Vol. 17:6 pl3) has been joined by Sen.
Holland (D-Fla.). He said in a Feb. 6 floor speech that the
show was “grossly unfair to both migrant agricultural
workers & their employers.”
Advice to Congress & FCC on how to “improve broad-
casting for our country” has been sent to N.C. Senate &
House members by mgr. Lincoln Faulk of radio WCKB
Dunn, N.C. Among other things, Faulk supported moves
to prevent “fast-dollar” station sales within 3-year license
periods. He also said “FCC has the power & duty to look
into programming, and, short of censure, use its power to
influence programming in the public interest.” The recom-
mendations were inserted in the Feb. 9 Congressional
Record by House Commerce Committee Chmn. Harris (D-
Ark.), who was praised by Faulk for “fair & impartial”
treatment of broadcasting’s problems.
VOL. 17: No. 7
15
Programming
Burke Ormsby, KFSD-TV San Diego program dir.,
writes to inform us about a column in the Feb. 2 Sail Diego
Evening Tribune which charges that oldie Hollywood
movies stuffed with anti-American propaganda are now
going into U.S. homes via TV. The column, by entertain-
ment editor Dave McIntyre, roasts TV stations because, it
claims, there is no “thorough effort to sift & evaluate the
content of pictures . . . The general practice is simply to
line up the reels & play them off.” Rebuts Ormsby: “To
baldly state that all stations run every film in a given
feature package displays a lack of proper reseai’ch into
the industry. Many stations like ourselves delete a large
number of pictures simply because we do not feel these are
good program material. I know that all our motion pic-
tures are screened very carefully, and many are rejected
or edited to remove any objectionable material.” NAB
gave exactly this advice in its recent regional meetings.
British TV “specials” are being offered to U.S. buyers
by Independent TV Corp., owned by Britain’s Associated
TV iLtd., in a move to explbit ATV’s live-TV production
facilities in the international market. The ITC package
consists of 13 hour-long shows, taped at Elstree Studios,
starring American singer Jo Stafford. Pre-production
orders have been received from program buyers in Canada,
Japan, Australia, Germany, France, Italy, Mexico, Portugal
and the Scandinavian countries, in addition to the obvious
British commercial deal with ATV itself, reported Michael
Nidorf, chmn. & pres, of ITC.
Block-booking injunction orders were filed last week by
Federal Judge Archie 0. Dawson, confirming his Dec. 2,
1960 decision that TV sales of features in mandatory blocks
are illegal (Vol. 16:50 p5). The order permits distributors
“to sell or license for exhibition over any TV station, or
group of stations, any number of films for any number of
runs in a single agreement in an aggregate price or fee.”
The conditioning of one feature film sale on the buy of
another in TV is illegal — but there’s nothing to prevent a
station from buying a complete package group if it desires.
TIO’s annual report has “noted with satisfaction” the
events of 1960. Bulletins on cultural & educational pro-
gramming were distributed by 60 stations in 19 cities, with
circulation approaching 100,000. Interaction, a book of
public-affairs case histories, is currently in 1,900 .schools
& public libraries “and broadcasters are using it to plan
their public-affairs programs.” The information agency
picked up 4 new sponsors in 1960 — WTVJ Miami, WOAI-
TV San Antonio, KPAC-TV Pt. Arthur, KDAL-TV Duluth.
Betty Furness returns to TV Feb. 20, but not with her
hand on a refrigerator door. Her stated desire to be
“useful” & “purposeful” in the TV public-affairs area will
finally be realized when she debuts as hostess of a WNTA-
TV N.Y. viewer-question program, At Your Beck & Call
(Mon.-Fri. 1-2:30 p.m.). Telephoned queries will be
tackled by Miss Furness and a changing 4-member panel of
physicians, educators and public-service officials.
Obituary
Kieran T. Murphy, 46, vp-treas. of Crosley Bcstg. Co.,
died unexpectedly, apparently of a heart attack, while off
the coast of Venezuela on a vacation cruise. He started in
radio with the llearst organization, was business mgr. of
radio WINS N.Y. when Crosley bought it in 1940. In 1949,
he was named WINS mgr. & controller, came to Cincinnati
in 1950 as Crosley controller, was elected vp-treas. in 1951.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyalf Building
Washington 5, D.C.
Sterling 3-1755
ALBERT WARREN, Chief
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WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
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WEST COAST BUREAU
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DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John D. Kelly promoted from national sales
mgr., WJW-TV Cleveland to Eastern sales mgi\, Storer
Television Sales Inc., the company’s new spot-sales organi-
zation. George U. Lyons appointed Midwest sales mgr.
He was national sales mgr., WSPD-TV Toledo.
Carl W. Vandagrift named to new post to staff coor-
dinator for special corporate projects, Westinghouse Bcstg.
Co. . . . Edward R. McCauley named controller & asst, secy.,
TelePrompTer . . . Richard L. Linkroum, special programs
vp, NBC-TV, resigns to become independent producer . . .
Don Searle of radio Farm & Home Stations ex-mgr. of
KOA-TV & KOA Denver and formerly ABC Hollywood vp,
joins Hamilton-Landis Associates, Los Angeles.
Arch Madsen resigns as asst. dir. of AMST to take over
management of TV-radio operation in substantial market,
details to be announced shortly . . . Lauren A. Colby leaves
Washington communications law firm of Fly, Shuebruk,
Blume & Gaguine to open own offices at 945 Pennsylvania
Ave., NW, Washington (District 7-0236) . . . Frank H.
Nowaczek promoted to NCTA special asst, from public
relations manager.
Carl Haverlin, BMI pres., presented with first “Lincoln
Award of the Year” by the Lincoln Group of the District of
Columbia . . . Sherry Shourds resigns as Y&R’s West Coast
production center head to resume directing TV and movies
. . . Robert E. Clark, ex-Washington Evening Star named
ABC News Washington correspondent . . . William Alcine
named to new post of exec, producer, KNXT Los Angeles
. . . Van Cantfort named program mgr., WAVY-TV Ports-
mouth-Norfolk . . . Phil Corper named sales development
& promotion vp, George P. Hollingbery Co. . . . Warren
Nelson appointed TV sales vp, Hollingbery Chicago office.
Charles A. Wilson, sales development mgr., WGN-TV
Chicago, named also national sales dir., KDAL-TV & KDAL
(Duluth) Chicago office ... . Edward J. Hennessy promoted
from gen, sales mgr., WAVY-TV Portsmouth-Norfolk, Va.,
to TV sales vp and Ned G. Sheridan, WAVY radio gen.
mgr., named vp for radio div. Clifford A. Frohnhoefer, asst,
treas. & asst, secy., named treas. & controller, and con-
tinues as asst. secy. . . . Thomas B. Cookerly promoted
from national sales mgr. to gen. sales mgr., WBTV Char-
lotte, N.C. J. W. Timberlake Jr. promoted from sales mgr.
for the ’ Carolinas to Southeast regional sales mgr.
16
FEBRUARY 13, 1961
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
1960 ENDED WITH RETAIL UPSURGE: December retail sales provided a surprise ending to
1960's TV story and a really socko finish to radio's best retail year since 1948. Final retail sales results for 1960,
as tallied & released by EIA last week: TV, 5,945,045 sets — 3.4% more than the 5,748,676 sold in 1959. Radio
(excluding auto), 10,705,128 sets — up 20% from 1959's total of 8,897,451.
December TV sales to consumers showed a more-than-seasonal upturn, reversing a 4-month trend
and resulting in higher retail sales for 1960 than had been predicted in last few months of the year. Retail
sales for the last month of year totaled 768,140 sets — 9.4% more than the 701,705 reported for Dec. 1959. This
compares with November's 12% dip (under Nov. 1959), and October's 13%, September's 9% & August's 13%
declines. For January through July, 1960 retail sales had been well ahead of corresponding 1959 months.
Radio registered phenomenal December retail sales of 2,378,853 — more than 35% higher than those
of Dec. 1959 — and provided a smash climax to a year which saw excellent radio sales across the board,
despite intense Japanese competition.
EIA also issued final TV-radio production figures for 1960, replacing preliminary ones reported here
last month (Vol. 17:3 pl9).
Other highlights of EIA statistical report: Production of uhf-equipped TV sets, which ran 50% higher
than 1959 during 1960's first half, tapered off during 2nd half, and final figure was slightly lower than 1959's
total. FM radio production for the year totaled 904,766 sets — 67% more than in 1959. (EIA includes only FM
& FM-AM table models in its tally; sales of all FM receiving devices, including phono combinations, are
believed to have totaled about 2 million last year.)
Official EIA TV-radio production & retail sales figures for 1960, compared with 1959:
TELEVISION
Total Production Uhf Production Retail Sales
Month I960 1959 1960 1959 1960 1959
January .... 526,494 437,026 50,119 35,841 690,867 601,704
February .... 503,463 469,492 43,537 34,678 607,673 448,173
March 649,600 494,032 46,411 32,112 501,829 425,761
April 422.551 389,251 39.240 20,601 351,214 263.998
May 442,176 431,911 32,295 28,247 334,283 279,636
June 618,870 671,004 34,245 29,064 371,661 344,795
July 268,854 350,360 14,621 21,022 392,858 370,675
August 462,286 547,445 26,829 32,847 429,346 492,449
September .. 678,937 808,337 46,161 61,565 620,810 684,773
October .... 499,999 706,503 38,999 56,113 654,478 637,147
November .. 429,757 560,770 34,381 46,544 621,886 598,070
December .. 405,469 593,170 22,689 48,047 768,140 701,705
TOTAL .. 5,708,346 6,349,380 428,527 435,571 5,945,045 5,748,646
FM radio production (1959 figures in parentheses) : Jan. 33,816
(30,235), Feb. 66,515 (29,146), March 83,127 (32,994), April 68,196
(31,425), May 65,438 (48,841), June 105,317 (60,783), July 49,707
RADIO
Auto Radio Retail Sales
Total Production Production (excl. auto)
Month 1960 1959 1960 1959 1960 1959
January .... 1,356,788 1,124,737 632,461 420,052 803,388 700.490
February .... 1,442,368 1,125,385 596,872 432,661 611,479 474,888
March 1,667,650 1,347,664 633,761 511,219 664,441 515,663
April 1,230,323 1,040,183 399,963 422.346 547,839 388,863
May 1,277,040 1,039,562 463,165 476,222 548,322 400,882
June 1,561,451 1,430,165 696,870 637,806 702,889 678,195
July 890,369 829,035 328,009 254,726 673,363 626,827
August 1,048,406 1,009,423 340,860 279,424 794,608 671,713
September .. 1,945,092 1,981,208 788,961 717,601 1,102,092 928,457
October .... 1,727,560 1,795,718 639,357 531,116 1,036,333 839,912
November .. 1,468,847 1,346,079 491,026 290,815 941,521 1,016,634
December .. 1,521,734 1,553,308 620,907 581,378 2,378,853 1,765,027
TOTAL .17,126,518 15,622,357 6,432,212 5,555,155 10,705,128 8,897,451
(24,553), Aug. 71,125 (42,866), Sept. 111,745 (76,942), Oct. 88.696
(62,959), Nov. 86,323 (60,131), Dec. 52,437 (59,628). Total for year:
904,766 (540,522).
Note: Canadian TV & radio distributor sales to dealers fell sharply in 1960 from 1959, EIA of
Canada reported last week. TV shipments totaled 340,755 sets, down 16% from the 405,956 units in 1959.
Radio sales to dealers dropped 13% to 540,844.
TV-RADIO PRODUCTION: EIA statistics for week ended Feb. 3 (5th week of 1961):
Jan. 28-Feb. 3 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
XV 112,301 108,626 135,438 472,821 662,942
Total radio 289,045 320,837 379,076 1,344,009 1,735,877
auto radio 101,244 112,124 173,361 489,722 806,125
VOL. 17: No. 7
17
SELLING IS TOUGH — BUT 'NO RECESSION': Manufacturers are going to need 3 eyes
in 1961. They'll have to keep one eye on sales, one on inventories — and one on the government. That seems
to be the feeling of many TV-radio-stereo makers after first 6 weeks of new year and 3 weeks of new admin-
istration in Washington. But even with only 2 eyes apiece, manufacturing & merchandising officials can still
be described as cautiously optimistic that this year will be at least as good as 1960.
"The only thing we have to fear is recession talk." That's recurrent theme in our interviews with
set makers. Market isn't as firm as it might be, "but it's a helluva long way from being a recession" — is how
Zenith Sales Corp. Pres. Leonard C. Truesdell put it to us (despite Kennedy administration's official use of
"recession" label). Public will buy if properly stimulated and not scared off by recession talk, manufactur-
ers say. And, to back up this view, some point to sales last month equal to or better than Jan. 1960.
It's still a wait-&-see period: Will Kennedy administration's anti-recession measures give public
increased buying power? Will it restore confidence in state of economy? How will consumers react to new-
model consumer-electronic instruments, now just coming on market?
There are plenty of plus factors: Set makers are in fighting trim, having cut out the fat in their organ-
izations while beefing up sales efforts. They're playing it very close to the chest, keeping inventories low,
working on short-term schedules to respond quickly to any change in consumer buying habits. Good Decem-
ber sales (see story on opposite page) have buoyed industry spirits.
Picture for 1961 is still pretty fuzzy, however. January apparently was quite good in TV market (dis-
tributor sales only 3% lower than Jan. 1960), poor for radio (down at least 35% in unit sales from Jan. 1960),
reversing recent trends. Image is obscured, however, by snowstorms in East, which kept customers from
the stores — and which are expected to hold down February results, too.
"This is only the first round of a 15-round fight," said RCA Sales Corp. Chmn.-Pres. W. Walter
(Wally) Watts, "but I am optimistic that we will meet our forecasts for the first quarter. I don't think there
is anything basically wrong with the economy that can't be cured by a change in the public's attitude." He
added that widespread gloom & recession talk is damaging public confidence.
Industry generally "must have much tighter control over inventories & expenses," he said. "Unless
you watch very closely, you can stub your toe & end up with an inventory or expense situation that will kill
you — or you can slim down too much & miss out on a sudden upturn in the market."
Watts predicted a "shakeout period" in consumer electronics. "Some people are going to get hurt.
The smart ones will stay." As to RCA: "We have made great strides in setting up controls, and are in a good
position to ride with the punches" — through streamlined operations (consolidation of consumer-electronics
operations in Indiana, staff reorganization, etc.). "RCA did not get caught in an inventory situation at the end
of the year," he added. "We're not in the dump business." RCA is going to have a bigger share of the TV
market in 1961, he predicted — "and we're going to make money at the same time."
"The problem is not discouraging, but stimulating to more effort by everybody," Watts summed up.
"We have a very optimistic outlook for 1961."
Among other industry comments on 1961 business:
Zenith Sales Corp. Pres. Leonard C. Truesdell: "So far the market doesn't have much power to it,
but this is no recession. People ought to stop this 'recession' talk." Our business last month was about the
same as Jan. 1960, when we had sensational sales. For the rest of this model year — through May — we're
setting up to sell the same number of TV sets as last year, plus a greater amount of stereo & radio. Our
dealers bought more TV & radio at December-January showings than a year ago."
Sylvania Home Electronics Pres, Peter Grant: "January started out slow for us, but went out like a
lion. This end-of -month pickup should sustain itself well into February, at least. Dealer inventories are at
satisfactory levels."
Olympic Pres. Morris Sobin: "We just completed an excellent year and expect another one, both
sales- & profit-wise. Our higher-priced items continue to sell well, and a huge part of our business is in TV-
stereo combinations. Our combinations are continuing to increase this year in sales as a percentage of our
total business."
Among other set makers, Magnavox reported January business better than a year ago. Parts makers,
18 FEBRUARY 13,. 1961
who must make it their business to anticipate end-product sales, displayed various degrees of optimism, as
represented in these 3 views from 3 leaders in the component field:
Sprague Electric Chmn. Robert C. Sprague: "The key is the ratio of inventory buildup to inventory
liquidation. In times of confidence, manufacturers build up their inventories; in times of fright, they liquidate.
Set makers are pretty trim right now — or they should be — and this is good for the components industry."
Sprague predicted a higher Gross National Product this year than last, and expressed belief that increased
federal spending will help increase the level of business by 2nd half of year.
Muter Co. Pres. Leslie F. Muter: "We'll get going in 1961. Inventories are in good shape. It'll be a
slow first quarter, but things will pick up as we go along. I think it's possible to make 6 million TVs and 15-
to-18 million radios this year."
Centralab Pres. W. S. Parsons: This won't be a "runaway year," Parsons believes. He speculates
that consumer electronics sales may be equal to or slightly below last year. However, Centralab expects
a 20% increase in sales this year as result of new products & new markets.
TV EXPORTS RISE: Although U.S. exports of TV sets
in 1960 dropped to $14 million from $19 million in
1959 (Vol. 17:5 pl7), Census Bureau reports for
November & December show a sharp upturn in the
latter part of 1960— largely due to big orders from
Egypt, Argentina, Venezuela, Mexico, Peru & Canada.
October saw shipment of 14,776 TV sets (at $2,073,-
445) and 17,386 TV chassis ($862,529), November 11,487
TVs ($1,601,691) and 6,281 chassis ($412,746). This was a
sharp increase from September’s 8,164 sets ($1,147,048) &
3,873 chassis ($142,141).
Biggest shipment during the Oetober-November period
was 5,195 complete sets at $739,662 to Egypt in October,
presumably by RCA, which has the exclusive concession for
TV transmitting-&-receiving equipment in the United Arab
Republic (although Census Bureau summaries don’t name
shippers). Other large October shipments: To Venezuela,
2,338 sets at $342,385; to Peru, 1,810 sets at $247,205; to
Canada, 1,267 sets at $182,686; to Italy, 9,600 chassis at
$410,672; to Argentina, 7,500 sets at $430,187.
Big November shipments include: To Venezuela, 2,758
sets at $408,320; to Canada, 1,529 sets at $221,782; to Peru,
1,293 sets at $176,860 & 1,000 chassis at $67,417; to Mexico,
1,267 sets at $147,487 & 2,400 chassis at $412,746; to Argen-
tina, 1,555 chassis at $136,406; to Uruguay, 1,267 chassis
at $87,742.
Some indication of foreign-TV station construction
activity can be gained from statistics on export of TV
transmitting-&-studio equipment. In October & November,
these countries were the recipients of large TV broadcast
gear orders: Japan was the biggest customer, buying $225,-
020 of studio equipment in October, $230,858 in November,
$2,604 in transmitting equipment in October; Australia,
studio equipment, $233,125 (Oct.), $53,372 (Nov.); Egypt,
studio equipment, $196,446 (Oct.), $25,719 (Nov.), trans-
mitting equipment, $99,718 (Oct.), $6,835 (Nov.). Other
large customers for U.S. TV station equipment in October
& November were U.K., Argentina, New Zealand, Syria,
Venezuela, Mexico, Canada, Thailand, Brazil.
Stromberg-Carlson employed 9,000 at the end of 1960 —
an all-time high & 15% greater than the year before, re-
ports James D. McLean, pres, of General Dynamics /Elec-
tronics, newly formed GD division which incorporates S-C
(Vol. 17:6 pl6). In his 1961 predictions, McLean forecast
that GD/E will supply radios for 35% of the non-factory-
equipped cars in the U.S.
Huge damage suits were threatened at week’s end
against the 29 manufacturers convicted last week of fixing
prices & rigging bids in sales of heavy electrical equipment.
The threats came from govt, bodies & private utilities,
which claimed they had been overcharged. Both GE &
Westinghouse announced studies in progress to determine
whether any customers had been overcharged, and GE
stated that its study so far showed that purchasers had “re-
ceived fair value by any reasonable standards.” The 29
firms & 44 officials were fined a total of $1,924,500 in 20
separate anti-trust cases. Seven men received 30-day prison
terms — a Westinghouse vp & a Westinghouse div. sales
mgr., 2 GE vps & one GE div. mgr., a Cutler-Hammer vp
and a Clark Controller vp. Among other companies fined:
Allis-Chalmers, McGraw-Edison, Moloney Electric, Wagner
Electric, Federal Pacific Electric, I-T-E Circuit Breaker,
Allen Bradley Controller, Cutler-Hammer, Square D, H. K.
Porter Co. Products involved in the cases where heavy power
transformers, power switchgear assemblies, turbine gener-
ator units, industrial control equipment, power-switching
equipment, condensers.
Crosby Electronics is ready to fight its stereo standards
opponents, principally GE & Zenith, on their own grounds
if necessary, it’s apparent from remarks made by Pres.
Murray G. Crosby at a news conference in Washington last
week. A big argument of opponents is that the Crosby
system won’t permit FM stations to continue their sub-
sidiary communications services — storecasting, background
music, etc. Although he doesn’t recommend it, Crosby said
that his system can also include the services — and do it
better than competing systems can. Bitterly, he accused
GE of distorting the whole concept & theory of FM in an
attempt to persuade FCC. Crosby said that 20 companies
have taken patent licenses on his system. Royalties are 50^
per unit up to 25,000, 25^ each for more than 25,000. For
kits, royalties are 30(f & lot} for the same quantities. He
asserted that competing systems will produce restricted
coverage & poorer quality and that their adapters won’t
work satisfactorily with “millions” of existing FM sets.
His adapter will cost “from $39.95 up” — in addition to
amplifier & speaker.
Improvements in uhf TV sets may be possible through
a developmental nuvistor uhf amplifier — one of 2 new nu-
vistor types described by RCA engineers at the AIEE
winter meeting in N.Y. Used as an RF amplifier at a
frequency of 450 me, a typical circuit described by RCA
would have a noise factor of 7 db, gain of 13 db and band-
width of 7 me.
VOL. 17: No. 7
19
EMPLOYMENT IS STABILIZING: Although other indus-
tries, notably automotive, are experiencing short- &
long-range labor fluctuations, the employment picture
in the electronics industry is relatively stable.
At any rate, our survey last week of 9 manufacturers
—from Admiral to Zenith— failed to turn up any signs of
additional cutbacks this year, either among production
personnel or so-called “middle-management” executives
who take home $15,000-to-$30,000 annually. If anything,
signs point the other way — to the recall of workers fur-
loughed late last year and to the beefing up of sales &
marketing staffs for strong spring offensives in the face
of stiffening competition.
Apparently the electronics industry is rebounding more
quickly than most other industries. The Labor Department
last week, for example, called January’s unemployment
situation “equal to the worst for the month since the early
1940s.” General Motors, Chrysler, Ford and American
Motors have announced new plant shutdowns and/or
furloughs. Frigidaire reported it will lay off 160 additional
production workers Feb. 17., increasing the month’s cut-
backs to 710.
The employment picture for the immediate future isn’t
any more cheery, the Labor Dept, noted. Its survey found
that manpower requirements by mid-March will be largely
in seasonal activities — construction, apparel, and other non-
durable goods industries. Outlook for the durable goods
industries: “On balance, net losses may exceed advances
(in employment) between mid-January & mid-March.”
Generally, our survey found, the electronics industry
seems to be in a trim inventory position and is stoking up
for production on new lines. December traditionally is the
layoffs-for-inventory-cleanup month, and industry last year
cut back earlier & heavier than usual to offset the poor
market. The flow now has begun in the opposite direction.
Industry is sounding the traditional new-year recall.
Rumors of pruning at the “middle-management” level
proved to be just that — rumors. Magnavox, for example,
noted its recent hirings of executives Jack S. Beldon & A.
Robert Baggs (Vol. 16:52 p23). Sylvania & Zenith, among
others, told us about recent additions at the executive
levels. Hoffman said it had shuffled some executives to
non-consumer activities, but there were no severances.
Summing up, the electronics industry seemingly has
just about squeezed out the fat in both personnel & inven-
tory, is now carefully adding sales & marketing talent and
rebuilding production forces for what undoubtedly will be
a year of tooth-&-claw selling & competing to stay ahead
of the pack (see p. 17).
* # *
Engineers are recession-proof, and they make money
faster than most, the Engineers Joint Council noted last
week, after surveying 200,000 engineers in industry, gov-
ernment and education. Three factors provide the graduate
engineer with immunity to layoffs, EJC concluded: Short-
age of engineers, technological complexities of modern
living, military demands. The engineer keeps earning more,
too. Since 1953, EJC found, the annual median salary of
an engineer has increased 49% from $6,500 to today’s
$9,600. In that same period, average weekly wages of
production workers increased 27%. Among the 200,000
surveyed engineers, only 570 reported annual salaries of
less than $5,000 ; 2,500 earn $25,000 and up.
■
Thompson Ramo Wooldridge subsidiary Pacific Semi-
conductors has received orders totaling $2.1 million from
North American Aviation for silicon computer diodes.
Factory sales of picture & receiving tubes in 1960
slumped markedly from 1959 levels both in unit & dollar
volume. The slump was even more evident in December.
Picture-tube sales in 1960’s final month totaled 531,747
units valued at $11,042,159, compared with 816,787 units
at $15,941,040 in Dec. 1959. Receiving tubes also skidded
badly in Dec. 1960: 27,066,000 units at $23,571,000 vs.
37,248,000 units at $32,401,000 in the year-earlier month.
Here is the official 1960 picture-&-receiving tube summary,
as released last week by El A:
Picture Tubes Receiving Tubes
Units Dollars Units Dollars
January 795,250 $15,831,430 31,367,000 $26,872,000
February 741,233 14,495,480 32,734,000 27,881,000
March 794,375 15,664,281 36,382,000 31,761,000
April 707,252 13,782,769 29,737,000 25,759,000
May 659,859 13,329,826 30,354,000 25,680,000
June 756,827 15,605,481 33,916,000 29,065,000
July 681,785 13,898,468 34,883,000 28,810,000
August 928,164 18,843,067 38,540,000 31,702,000
September 913,496 18,345,103 34,612,000 28,007,000
October 771,324 15,478,435 33,506,000 27,628,000
November 732,369 14,625,632 30,024,000 25,627,000
December 531,747 11,042,159 27,066,000 23,571,000
1960 Totals 9,013,671 $180,832,131 393,055,000 $331,742,000
1959 Totals 9,522,546 183,771,922 432,936,000 368,872,000
Magnavox will franchise more dealers “in areas where
we are not getting a respectable market penetration,” Pres.
Frank Freimann stated in a letter to dealers. While pre-
dicting Magnavox and its dealers will have their best year
in 1961, he said that “market penetration & exposure of
Magnavox products are insignificantly small” in relation
to the company’s stature & product quality. The company
is establishing marketing quotas for each area “with the
object of getting an equitable part of the business con-
summated in that community.” He pointed out that Mag-
navox has 1,500 franchised dealers and indicated that the
company plans to continue working through franchised
dealers exclusively. The top 25 dealers, he said, “averaged
sales of over $1 million each” last year.
GE entered a new field — products designed for teaching
& self-education — with the showing last weekend of a line
of electronic science kits at Chicago’s Hobby Industry Assn.
Show. The 7 kits comprising the initial education projects
will be manufactured by GE’s radio-receiver dept, in Utica,
N.Y., under educational projects mgr. Norman R. Huey.
The new kits (with suggested list prices): Transistor Lab
($9.95), Basic Electricity Lab ($14.95), Advanced Electron-
ics Lab ($39.95), Project Transistor Radio ($17.95), Project
Transmitter ($19.95), Project Intercom ($24.95), Project
Analog Computer ($29.95).
ITT will acquire in an exchange of stock San Jose,
Cal.-based Jennings Radio Mfg., “world leader in the
development & manufacture of high-power vacuum capac-
itors & switches.” ITT Pres. H. S. Geneen said the
acquisition “will represent an important position in an
electronic component area which is the key to the develop-
ment by ITT of a whole new field of products both in the
U.S. & abroad.” Jennings will operate with its present
management & sales force as an autonomous subsidiary of
ITT.
Harinan-Kardon Inc., newly acquired by Jerrold Elec-
tronics, has a substantial expansion & diversification pro-
gram in the works. Pi’es. Sidney Harman states: “We
plan to make an extensive effort shortly in public-address
equipment & sound-distribution systems.” Jerrold itself is
quietly working toward broadening its own operations —
including the establishment of more CATV systems, usually
in combination with investors in the communities involved.
20
FEBRUARY 13, 1961
HOFFMAN MAY QUIT TV: Hoffman Electronics’ TV busi-
ness may become the first casualty of the 1960 slump.
The West Coast manufacturer, a pioneer in TV whose
set sales once ranked No. 1 among all brands in Cali-
fornia, concedes that it is not now producing TV sets
and is selling its inventory “because of uncertain mar-
ket conditions.”
“Once the market is stabilized, we will take another look
at the TV picture,” a Hoffman spokesman told us. Hoffman
“fully intends” to remain in the radio, stereo & phono busi-
ness, he added. The company last week indicated it will
report a 1960 loss of about $961,000, due mainly to “drastic
year-end reductions” as a result of military-contract losses
(see p. 22), but the company’s TV business admittedly had
also been in trouble during 1960.
Meanwhile, another pioneering TV brand-name, which
left the scene during the shake-out of 1956, apparently is
in for a small-scale TV comeback this year. General
Dynamics /Electronics is on the verge of a decision to
incorporate some TV combinations in its Stromberg-
Carlson stereo line.
Entry into TV field is being “strongly considered” by
General Dynamics /Electronics (formerly Stromberg-Carl-
son), but no final decision has been made, a company
spokesman told us last week. If the company does return to
TV, we were told, it will be only in the field of high-end
TV-radio-phono combinations — at least for any models
introduced this year. On this limited-scale basis, presum-
ably TV chassis for any Stromberg-Carlson combinations
would be purchased from outside suppliers, rather than
manufactured by GD/E. Both Fisher and Pilot have re-
cently begun offering TV-phono combinations on this basis.
GD/E’s final decision on TV probably will be made within
30-to-60 days, with no deliveries of TV combinations before
summer or fall. Among other plans for the Stromberg-
Carlson home instruments: Broadening of the line with
the addition of lower-priced consoles (though there’s no
intention of entering the low-price market) and increasing
the number of dealers handling the line.
Admiral’s 1962 electronics lines will be introduced to
2,500 dealers at a series of “Dealer Convention Holidays”
at Las Vegas’s Flamingo Hotel beginning in the 2nd half
of May. This follows the pattern of Admiral’s successful
Miami Beach & Las Vegas dealer trips last year. Dealers
will be transported in chartered planes to the 4-day event,
which will include one open day with no planned activities.
Admiral’s 8-millionth TV set has been shipped with a
congratulatory letter from Sales Corp. Pres. Carl Lantz to
the eventual buyer, who is requested to notify Lantz of his
purchase. Admiral plans a suitable memento. At last
check, the TV set, a 23-in. stereo combo, had arrived at
Admiral’s Portland, Ore. distributor, Seaport Appliance.
Admiral currently advertises these promotional low-
priced 23-in. models in the trade press: Table model, with
base included, $188.88 (former list price of the same set
was $199.95 without base); console, “$199.95 with trade”
(formerly $249.96 list).
Add implosion shields: GE is using a safety window of
Tenite butyrate plastic on its Designer portables. The
lightweight tinted shield has mounting flanges on the cor-
ners, is curved to conform with the picture-tube face and is
dry-sealed to the front of the tube to prevent dust collection
on the tube face. The shield is made by Eastman Chemical
Products, an Eastman Kodak subsidiary.
Computer center for neighborhood businessmen was
opened in N.Y. recently by National Cash Register as the
forerunner of more than 100 similar service centers which
will dot the country. Pres. Robert S. Oelman said the
service, available for as little as $25 monthly, will give
small & medium-size retailers “a daily picture of their
sales for the first time and enable them to place their
operations on a much more efficient basis than was ever
before possible” • American Stock Exchange is buying a
$3-million electronic “brain” from Teleregister to speed &
expand communications between the exchange & member
firms. Part of the data-processing system, known as
“Telefile,” will be in operation in about 2 years.
Opposing renewal of Renegotiation Act of 1951, EIA
has told Congress that the World War II & Korean War
conditions under which the Act was passed are no longer
present. In a brief filed with the Joint Congressional
Committee on Internal Revenue Taxation, EIA also recom-
mended that the flat-percentage profit limitations of the
Vinson-Trammel & Merchant Marine Acts be repealed so
that they do not become effective on expiration of the
Renegotiation Act.
Sylvania & IUE local 352 have signed a new 2-year
pact (to Sept. 30, 1962) covering hourly production em-
ployes at the Batavia, N.Y. home-electronics plant. The
previous contract expired last September. The new agree-
ment provides, among other changes, wage rises of 54
to 104 per hour, retroactive to Jan. 1, 1961; elimination of
future cost-of-living adjustments; and a new non-contribu-
tory pension plan.
Hamilton Watch has established a precision metals &
electronic div. by merging a newly-formed electronic com-
ponents facility with its metals operation. The company
produces miniature transformers, coils and other compon-
ents for computers & other electronic equipment that re-
quire ultra-precise & reliable elements.
Westinghouse has received a contract to supply elec-
trical home appliances & equipment for a $100-million
housing development being erected in Bradenton, Fla.
Depending on the total number of homes built, Westing-
house could furnish more than $3,750,000 in heat pumps,
ovens, dishwashers, disposals, air conditioners, other items.
Some 1,600 of a target 8,000 homes are slated for com-
pletion within 2 years.
RCA has developed electronic circuitry which operates ,
“at a pace approximating 186,300 miles a second — the
speed of light.” The basic circuitry uses tunnel diodes, and
is said to be 1,000 times faster than the circuits now used
in most electronic data processors.
Kriss Electronics Inc., Newark, has denied FTC charges
that it misrepresented its rebuilt TV picture tubes as en-
tirely new (Vol. 16:48 p22). The company said its mei’-
chandise was labeled “so as to give notice that the envelope
or glass portion of the TV picture tube has been reused, but
that all other parts are new.”
Dominion Electrohome Industries Ltd. is extending to
one year its former 90-day guarantee on all TV, radio and
hi-fi parts, announces Pres. Carl Pollock. Parts will be
supplied by the company and labor charges will be up to
the dealers.
New color-TV test instrument, the WR-64A color bar-
dot-crosshatch generator, is being offered by RCA.
RCA Sales Corp. & home-instrument div. are now of-
ficially located in Indianapolis, at 600 N. Sherman Drive.
VOL. 17: No. 7
21
Trade Personals: Frederick J. Kopesky, ex-Packard Bell
planning dir., formerly with RCA, named product sales
mgr., Sears sales dept., Warwick Mfg. Corp., with respon-
sibility for Silvertone brand line . . . Richard W. Hansel-
nian promoted to mgr., radio & “Victrola” product line
development, RCA Sales Corp.
John Dundas Campbell elevated from exec, vp to pres.,
Canadian Westinghouse, succeeding George L. Wilcox, now
vp & asst, to pres, of parent Westinghouse Electric (Vol.
17:6 pl9); D. C. Marrs named Canadian Westinghouse
consumer products vp . . . J. Howard Schumacher Jr.,
ex-SMPTE, named EIA staff engineer for parts div.,
headquartering in N.Y.
Walter H. Powell, operations vp, elected to Interna-
tional Resistance board; Robert A. Bailey, former industrial
sales mgr., named dir. of special product mktg. . . . Warren
C. Wilson, ex-Servomechanisms, joins Eitel-McCullough as
ad & sales promotion mgr. . . . Hamish T. Law, ex-Fer-
ranti Ltd. (Scotland), appointed microwave engineering
mgr., Westinghouse tube div.
A1 Silvers, ex-Philco Distributors (N.Y.), named na-
tional sales mgr., Transistor World Corp. (Toshiba) . . .
E. D. Graham appointed operations vp for Casco Products
Corp., appliance-manufacturing subsidiary of Standard
Kollsman . . . Richard A. Campbell named exec, vp., Pacific
Semiconductors Inc. (Thompson Ramo Wooldridge).
Henry F. Callahan named a senior vp, Sylvania, taking
charge of lighting-products div. operations. He replaces
Frank J. Healy, who continues to head semiconductor div.
operations.
Kevin J. Joyce named supervisor, entertainment equip-
ment sales, Midwestern region, Sylvania electronic tube
div., succeeding W. J. Peterson, who was recently named
receiving-tubes & cathode-ray tubes product mgr. . . . Rich-
ard L. Knight appointed finance senior vp, General Dy-
namics; Edward J. Williams named mfg. vp . . . William A.
Rabe, ex-Avco, appointed mgr., new surface-radar & elec-
tronic-warfare development lab, General Dynamics /Elec-
tronics military products div.
Robert S. Senator, ex-ITT, named mgr., Philco com-
puter systems engineering lab . . . William J. deFremery,
Intel-national Rectifier Corp. foreign sales dir., named a vp
. . . Robert Bruce promoted from govt, sales mgr., RCA
electronic data-processing div. to new post of mgr., govt.-
mktg., commercial-systems dept, in the same div. . . .
Richard A. Campbell promoted from Pacific Semiconductors
operations vp to exec, vp in charge of 4 new divs. formed
by the company to accelerate mktg. & development in
semiconductor operations . . . Lewis T. Stein promoted from
product merchandiser to dealer-div. mgr., Allied Radio,
succeeding Sanford Levey, resigned. Jerry Drapekin pro-
moted from merchandise controller to succeed Stein.
Promotion committee of 5 TV retailers to coordinate
the activities of “Operation Snowball” was named last
week. All are NARDA members: NARDA Pres. Victor P.
Joerndt (Joerndt & Ventura, Kenosha, Wis.), Mort Farr
(Mort Farr, Upper Darby, Pa.), Joseph R. Whelan (Ger-
hard’s Inc., Glenside, Pa.), M. B. Majors (Vesta Co., North
Kansas City, Mo.), and Samuel M. Boyd (Bailey-Wagner
Inc., Springfield, Mass.).
Obituary
Samuel A. Ferguson, 44, vp-gen. mgr., Sylvania Elec-
tronic’s Mountain View operations, died Feb. 5 of a mal-
ignant tumor in Palo Alto, Cal. His wife and 3 sons survive.
EIA Spring Conference in Washington March 14-17
will be highlighted by an address by Lt. Gen. Bernard A.
Schreiver, commander of the Air Force Air Research &
Development Command at the annual govt.-industry dinner
March 16 at the Statler Hilton Hotel. Other top items on
the agenda: (1) EIA Electronic Imports Committee, headed
by Robert C. Sprague, will present recommendations to
the Association’s Board. Horace B. McCoy, pres, of the
Trade Relations Council, will address the March 16 lunch-
eon on the subject of imports, following which the legis-
lative outlook for import controls will be discussed. (2)
Govt.-industry panel discussion on the Darnell Report on
Parts Specification Management for Reliability will be
featured March 15. (3) “Planning for Limited War Require-
ments” will be the topic of the first-day session March 14.
(4) Committees & sections will meet March 15, divisions
March 16, EIA Board March 17.
Electronic component output suffered a contra-seasonal
5% drop in 1960’s 3rd quarter, the Commerce Dept.’s
Business & Defense Services Administration reported. Most
of the decline in the period, which normally brings the
year’s peak in component shipments, was attributed to cuts
in output for military end-use. However, a leveling-off in
consumer equipment also was noted. Shipments of TV
picture tubes, quartz crystals and transformers exceeded
2nd quarter levels last year, but other 3rd-quarter com-
ponent shipments either dropped or stayed static.
‘Kill the antenna, not the bird,” advertises Levittown,
N.J. home-builder Levitt & Sons, adding: “We felt the
rooftop was beautified neither by the antenna nor the birds.
So in doing away with one, we said good-by to the other.
What we did was build inside the house — a TV-FM antenna
system. The view outside is unmarred, yet reception is
better than ever. As for the birds, they’re off to find new
places to roost.”
“Cook-it-yourself” electronic cafeteria, which uses
radar beams to transform pre-cooked, refrigerated dinners
into steaming-hot meals within 60 seconds, was demon-
strated by Raytheon recently. The Radarange microwave
oven is designed to replace steam tables & automatic
vendors. Radarange dept. mgr. Ralph E. Leader predicts
that more than 3,000 industrial plants will be equipped with
the electronic cafeteria by 1965.
New approach to packaged-component hi fi: Choose
your cabinet, then pick your components. York County
Chair Co. and Rek-O-Kut Corp. have joined forces in the
venture, which gives consumers a choice of 3 component
packages ($150, $350, $550) and a variety of 72-in. cabinets
(about $200 each). Any package may be mounted in any
cabinet. The cabinets are matched to other York County
furniture ensembles such as dining room suites, etc.
EIA’s latest manuals for electronics servicemen: Satis-
fying Customers for Profit (Howard W. Sams & Co.), a
guide to the solution of servicemen’s customer-relations
problems. Industrial Electronics: Laboratory Manual for
Electronics Technicians (McGraw-Hill), which presents 39
experiments “to provide the student with an understanding
of basic circuits & their application.” The manuals arc
being distributed by EIA member-companies.
Raytheon has developed an electronic switch that turns
off or on in less than one-billionth of a second. The com-
pany says the switch is faster than any other available
type, and can more than double the output of computers.
Webcor will spend $900,000 this spring to advertise its
’61 tape recorders, portable & console phonos & radios,
22
FEBRUARY 13, 1961
Finance
Officers-&-DirectorS stock transactions as reported to SEC
ior January:
Allied Artists. Sherrill C. Corwin sold 1,500, held 21,900. Albert
Zugsmith bought 3,000, held 174,500.
American Bosch Arma. F. William Harder sold 1,500, held 8,600.
American Electronics. Maurice Nelles sold 100, held none.
AT&T. Jay Taylor bought 300, made gift of 300, held 50.
Ampex. Neal K. McNaughten exercised option to buy 120, held 918.
Amphe»ol-Borg. Byron C. Booth exercised option to buy 1,000, held
3,034. Arthur J. Schmitt sold 600, held 32,508.
Avco. Hen ry J. Oechler bought 1,000, held 2,000. Curry W. Stoup
sold 500, held 9,220.
Avnet Electronics. Charles Avnet bought 100, sold 28,000, held
204,921 personally. 1,262 in foundation. Lester Avnet bought 100, sold
54.000, held 295,643 personally, 1,964 in foundation, 975 as custodian.
Louis A. Tepper exercised option to buy 445, held 2,216.
Belock Instrument. Donald C. Walton sold 300, held 17,871 per-
sonally, 1,743 for wife.
Capital Cities Bcstg. Donald A. Pels sold 500, held none.
Cinerama. Nicolas Reisini bought 49,400 through Robin Interna-
tional Inc., exercised option through Robin International Inc. to buy
100,000 more, held 243,850 in Robin International Inc., 350,000 himself.
Clevite. William G. Laffer exercised option to buy 600, held 6,679.
Wilbur D. Prescott exercised option to buy 166, held 666.
Columbia Pictures. Louis Barbano made Fico Corp. stockholder
distribution of 2,121, held 118,533 in Fico Corp., in which 13 other of-
ficers & directors have interests, none personally. Rube Jackter bought
2.000, held 2,050. Abraham Schneider exercised option to buy 43,720,
held 60,722.
Crowell Collier Publishing. E. J. McCaffrey exercised option to buy
1,950, held 2,028.
Daystrom. Kenneth H. Klipstein sold 100, held none. John W.
McLaren sold 100, held none.
Electronic Communications. Edward F. Coy bought 1,000, held 1,000.
Electronics Capital. Alfred J. Coyle sold 100, held 100.
Emerson. Harold Goldberg bought 885, held 2,681.
Filmways. Leo Goodman acquired 141 as stock dividend, sold 700,
held 7,225.
General Dynamics. Lisle W. Adkins sold 100, held 300.
GE. Robert L. Gibson bought 2,532, held 8,798. George L. Haller
exercised option to buy 550, held 650. John D. Lockton exercised option
to buy 1,500, held 13,860. H. A. MacKinnon exercised option to buy
4,168, held 14,389. George F. Metcalf exercised option to buy 1,410, held
3,947 personally, 242 in profit sharing plan. J. S. Parker bought 2,900,
held 8,000. Gerald L. Phillippe exercised option to buy 3,544, held 10,-
966 personally, 750 as custodian. Harold E. Strang bought 650, held
10,093. Chauncey Guy Suits exercised option to buy 2,892, held 10,457.
Nathan L. Whitecotton exercised option to buy 470, held 3,068.
General Telephone & Electronics. Claude T. Downey acquired 300
through employes stock plan, held 300. Leon C. Guest Jr. sold 1,180, held
3,239. H. H. Howlett acquired 450 through employes stock plan, held 800.
Don G. Mitchell exercised option to buy 5,400, held 19,982 personally,
5,500 in Waldon Inc.
Indiana General. Ivan A. Dickey exercised option to buy 2,000,
held 5,000. Robert F. Smith exercised option to buy 5,000, held 10,000.
IBM. John J. Black bought 247, held 500. McLain B. Smith exer-
cised option to buy 500, held 595.
International Resistance. Walter W. Slocum exercised option to
buy 200, held 1,000.
ITT. M. Richard Mitchell sold 361, held 3.900. Edward D. Phinney
sold 300, held 4,205. Henry H. Scudder exercised option to buy 4,800,
held 7,021.
Lear. James P. Brown exercised option to buy 300. held 1,146.
Richard M. Mock exercised option to buy 1,500, held 17,810.
Litton Industries. Fred R. Sullivan sold 1,600, held 13,660. Charles
B. Thornton sold 1,000, held 283,151 personally, 31,191 in partnership.
MGM. Benjamin Melniker exercised option to buy 1,600, held 2,785.
Robert H. O’Brien exercised option to buy 3,000, held 4,185.
Microwave Associates. Joseph C. Bothwell Jr. sold 500, held 5,200.
Vessarios Chigas sold 2,500, held 10,915. Herman H. Kahn sold 16,800
through Lehman Bros., held 23,200 in Lehman Bros., 200 personally.
Richard M. Walker sold 2,000, held 35,760.
Minn. Mining & Mfg. Bert S. Cross exercised option to buy 600,
held 38,200. Irwin R. Hansen sold 500, held 2,000 personally, 360 in joint
tenancy.
Muntz TV. Daniel J. Domin bought 3,500, held 3,500. Wallace A.
Keil bought 2,500, held 2,500. Jack Simberg bought 8,000, held 8,000.
National Telefilm Associates. Justin M. Goldenbock acquired 122
in distribution by National Theatres & TV Inc., held 122.
National Video. Harold Cole sold 400, held 1,600.
Packard Bell. Richard B. Leng sold 400, held 1,538. Robert J. Wes-
ton exercised option to buy 2,000, held 2,000.
Pentron Electronics. Richard F. Dooley sold 500, held 1,863.
Philco. William Fulton Kurtz bought 200, held 531 personally, 500
in trust.
Raytheon. Thomas L. Phillips sold 600. held 180.
Reeves Bcstg. & Development. B. Goodwin bought 100, held 100.
Storer Bcstg. Allan L. Haid acquired 150 in exchange, sold 200,
held 10,350. Harry R. Lipson bought 100, held 500.
TelePrompTer. Hubert J. Schlafly Jr. disposed of 2,000 as gifts
& bargain purchase to asst, employes, held 35,355.
Texas Instruments. W. D. Coursey sold 500, held 5,245. Patrick
E. Haggerty sold 500, held 119.412. John E. Jonson sold 5,500 privately,
held 365.632. W. F. Joyce sold 500, held 7,045. Bryan F. Smith sold 600,
held 9.059 personally, 172 in trust.
Thompson Ramo Wooldridge. James H. Coolidge sold 1,500, held
13,500. Horace A. Shepard sold 1,000. held 4,400.
Trav-Ler Radio. Joe Friedman bought 100. held 278,868.
20th Century-Fox. Spyros P. Skouras exercised option to buy 62,200,
held 85,000.
Walt Disney Productions. E. Cardon Walker bought 300, held 948.
Westinghouse. R. D. Blasier exercised option to buy 4,000, held
5,536. Buford M. Brown sold 3.400. held 600. John W. Craig sold 2,000,
held none personally, 200 in trust. Mark W. Cresap Jr. exercised option
to buy 8,150. held 8,785. Tomlinson Fort sold 534, held 1,484. W. O.
Lippman sold 300, held 300. Dale S. McFeatters exercised option to buy
1,200, held 1,800. Gwilym A. Price sold 1,000, held 14,050. W. Waits
Smith sold 200 and 300 more for wife, held 1,030 personally, 500 for
wife.
Zenith. Albert J. Franczak sold 110, held 130. Clarence E. Isgrig
exercised option to buy 400, held 400. Sam Kaplan exercised option to
buy 1,500, held 2,160. Donald MacGregor sold 150, held 1,950. John A.
Miguel Jr. sold 200, held 100.
E.M.I. Ltd., big British appliance, electronics and
music concern which owns 97.8% of Capitol Records,
anticipates a slight sales increase but little or no change
in profit in its 1961 fiscal year ending June 30. Chmn. Sir
Joseph L. Lockwood said that TVs & refrigerators made by
the company in Britain are not selling “as well as they had
been;” phonograph-record sales are up in the UK, but
“competition in the U.S. has been severe;” TV sales in
Australia have softened, and “there is still a certain amount
of pressure on costs, particularly wages.” Sir Joseph broke
down E.M.I.’s sales thus: About 40% from phonograph
records made in .25 countries; 40% from industrial elec-
tronics, 20% from consumer durable goods made in several
countries. E.M.I. is equipping a 120,000-sq.-ft. plant in
Scotland to begin production of refrigerators & washing
machines in September.
Reports & comments available: Texas Instruments,
report, White, Weld & Co., 20 Broad St., N.Y. 5 • General
Instrument, study, Hemphill, Noyes & Co., 15 Broad St.,
N.Y. 5 • Electronics Capital, discussion, Laird, Bissell &
Meeds, 120 Broadway, N.Y. 5 • Minneapolis-Honeywell,
comments, Oppenheimer, Neu & Co., 120 Broadway, N.Y. 5
• Tele-Tronics, review, Robinson & Co., 42 S. 15th St.,
Philadelphia 2 • 20th Century-Fox, review, J. R. Williston
& Beane, 2 Broadway, N.Y. 4 • Perry Electronic Compon-
ents, offering circular, S. B. Cantor Co., 79 Wall St., N.Y. 5
• Howard W. Sams, report, Loewi & Co., 225 E. Mason St.,
Milwaukee 2 • General Tire & Rubber (“nation’s largest
independent TV-radio operation”), profile in Feb. 8
Financial World • Screen Gems, prospectus, Hemphill,
Noyes & Co., 15 Broad St., N.Y. 5.
Hoffman Electronics scored record sales in 1960, but
turned in a net loss of $961,000 (see financial table) because
of “drastic year-end adjustments.” Vp-treas. Caroll E.
Underwood attributed the adjustments primarily to losses
on a $48-million military contract & to certain inventory
losses on TVs. He said that “sales of TVs became progres-
sively worse” during 1960 “and both sales & profits con-
tinued to decline.” However, inventories are now “at a
satisfactory level, and operations are profitable.” Under-
wood forecast a return to profit in 1961: “It seems quite
evident that we have taken the proper steps to resume
profitable operations,” he said.
Paramount Pictures’ profit is on the rise, and 1960’s
first 2 quarters should be “considerably better” than the
year-ago periods, reported vp Paul Raibourn. Through
1960, he added, Paramount had received $16 million from
its 1958 sale of pre-1948 movies to TV. Another $34
million in pre-tax income is expected, $6 million of it in
1961. Raibourn said Paramount has no plans at present to
sell its 200 post-1948 films, estimated by industry observers
to be worth a minimum of $20 million. Raibourn com-
mented that the value of the newer films will increase as
TV’s backlog of pre-1948 movies decreases.
Faradyne Electronics Corp., Belleville, N. J. elec-
tronic-component manufacturer, is offering the public $1.5
million of 6% convertible subordinated debentures at 100%
of the prinicpal amount. An SEC registration statement
(File 2-17546) said the due date of the debentures and un-
derwriting arrangements would be reported in a later filing.
VOL. 17: No. 7
23
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss
Company
Burroughs
CBS Inc.
Crosby-Teletronics
Walt Disney Productions
Electronic Communications
Espey Mfg. & Electronics
Faradyne Electronics
GPE
Hewlett-Packard
Hoffman Electronics
Story on p. 22
Lafayette Radio &
Electronics
Meredith Publishing
MPO Videotronics
NT&T
Republic Corp.
Transitron Electronic
Period
1960 — year to Dec. 31“
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
, 1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
1960—6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
1960—9 mo. to Oct. 31
19593
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Oct. 31
1959 — year to Oct. 31
1960 — year to Dec. 31“
1959 — year to Dec. 31
1960 — 4 mo. to Oct. 31'
1959 — 4 mo. to Oct. 3D
1960 — 6 mo. to Dec. 31
1959 — 6om. to Dec. 31
1960 — year to Oct. 31
1959 — year to Oct. 31
1960 — year to Sept. 27“
1959 — year to Sept. 27
1960 — qtr. to Sept. 30“
1959 — qtr. to Sept. 30
1960 — year to Oct. 29
1959 — year to Oct. .29
1960 — 26 wks. to Dec. 24
1959 — 26 wks. to Dec. 24
1960 — 13 wks. to Dec. 24
1959 — 13 wks. to Dec. 24
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$389,210,550l
359,778,068
$17,539,867
16,806,369
$9,235,867
7,109,567
$1.39
1.07
2.77
3.02
6,634,686
6,614,730
464,598,31s1 *
444,311,357
23,235,074
25,267,187
1,683,010“
463,179
35,263“
(213,858)
.05
8,687,750
9,731,841
115,589
(165,939)
.07
.11*
1,626,023
1,626,023
597,209
593,684
4.361.000
5.620.000
2,464,977
1,989,648
(25,000)
69,500
96,689
93,613
.41
.40
235,721
235,721
2,610,942
269,031
—
524,920
244,000,000“
215,588,430
5,300,000
4,198,200
3.46
2.63
60,206,918
47,745,073
$8,472,110
8,148,315
4,226,645
3,899,941
.43
.40
9,845,012“
9,845,012“
54,120,000“
46,359,832
(961,000)
1,990,165
1.31
1,529,054
1,513,955
6,064,233
4,546,744
206,399
140,188
.20
.18
1,025,000
800,000
632,509
2,292,854
.48
1.69
7,865,971
6,047,570
349,499
270,414
.85
.66
410,000“
410,000“
46.544.000
52.850.000
12.151.000
13.202.000
(3,098,148)7
1,497,000“
(18,000)9
(206, 000)9
.53
2,816,247
2,700,283
2,816,247
2,700,283
29,073,164
29,834,070
4,396,209
1,484,883
2,096,209
884,883
.85* 2
.242
2,004,190
2,004,190
23,526,301
21,984,611
11,758,790
11,829,026
3,667,645
3,807,262
1,841,841
2,030,213
.49
.51
.25
.27
7,502,500
7,502,500
7,502,500
7,502,500
Notes: Record. *After preferred dividends. 3Not available. Outstand-
ing Oct. 31, 1960. GFrom SEC report. “Preliminary report. 7 After
special charge of $4,061,000. 8After special charge of $1,037,000. '•After
special items deducted from operating profit of $543,000 in 1960 period
& $1,103,000 in 1959 period.
Small Business Investment Co. of Connecticut, 1188
Main St., Bridgeport, has been licensed by the Small Busi-
ness Administration to supply capital & long-term loan
funds to diversified small business, with concentration “to
some extent” on investment in metals & electronics indus-
tries. Its initial capital will be $310,000. It is headed by
S. Lester Mitchell, vp of Mitchell Bros. Inc., manufacturers
of women’s wear. SBA also announced a proposed rule-
making which would permit a small-business investment
company to form a wholly-owned subsidiary to supply con-
sulting & advisory services to small businesses.
Digitronics Corp., Long Island, N.Y. designer & manu-
facturer of electronic components & digital systems, is
making an initial public offering of 50,000 common shares
(at $22.50 a share) through an underwriting group headed
by Granbery, Marache. The proceeds will be used in part
to retire a short-term debt of $200,000. Digitronics’ out-
standing capitalization, giving effect to the offering, will
be 446,066 shares of capital stock.
Sterling Television Co. expects its net income for the
fiscal year ending March 31 to increase 30% over the
$31,649 reported for fiscal 1960, Pres. Saul J. Turell told
a group of security analysts in N.Y. The TV film com-
pany, producer of Silents Please, reported sales of $922,078
for fiscal 1960. For the 6 months ended Sept. 30, 1960, its
net was $16,883 on gross billings of $383,642. It has
450,000 common shares outstanding.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
Arvin Industries . . . .
■ Q
$0.25
Mar. 31
Mar.
6
CBS
• Q
.35
Mar. 10
Feb.
24
Walt Disney Prod. . . .
• Q
.10
Apr. 1
Mar.
17
Magnavox
• Q
.25
Mar. 15
Feb.
25
Meredith Publishing .
Q
.35
Mar. 10
Feb.
24
Minn. -Honeywell . . . .
Q
.50
Mar. 10
Feb.
20
Sonotone
Q
.07
Mar. 31
Mar.
3
United Artists
■ Q
.40
Mar. 31
Mar.
17
Wometco “A”
. Q
.171/2
Mar. 15
Mar.
1
Wometco “B”
Q
.06 y2
Mar. 15
Mar.
1
24
FEBRUARY 13. 1961
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, February 9, 1961
Electronics TY-Radio- Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
20%
22%
Magnetics Inc.
8%
10
Aerovox -- —
10
11
Maxson Electronics
12
13%
Allied Radio —
21
22%
Meredith Pub.
34
37%
Astron Corp. - _
1%
2%
Metropolitan Bcstg. —
22%
23%
Baird Atomic
25
27
Milgo Electronics
22%
24%
Cetron Electric _
5%
6
Narda Microwave
5%
6%
Control Data Corp. —
85%
89%
Nuclear of Chicago
39'.-
42 %
12
13%
Official Films
2%
2%
Craig Systems
16
17%
Pacific Automation
4%
5 '4
Dictaphone _
33 >4
35%
Pacific Mercury
5%
6%
Digitronics
25'-
27%
Philips Lamp . .
153%
159%
Eastern Ind.
14 '4
15%
Pyramid Electric
3% 3-13/16
Eitel- McCullough
18
19%
Radiation Inc.
26%
28%
Elco Corp.
15%
17%
Howard W. Sams
42
46%
Electro Instruments
28%
31%
Sanders Associates —
39%
42%
Electro Voice
10%
11%
Silicon Transistor
5
6
Electronic Associates _
35%
38 >4
Soroban Engineering
43%
47
Erie Resistor
13%
15%
Soundscriber
13
14%
Executone
20%
22%
Speer Carbon --
18%
19VS
Farrington Mfg. —
24%
26%
Sprague Electric
59 >4
62%
3% 3-9/16
Sterling TV _
1%
1%
FXR
30
33%
Taft Bcstg.
12%
13%
General Devices _
10 >4
11%
Taylor Instrument
46
49%
G-L Electronics
8%
9%
Technology Inst.
7
8 '/a
Gross Telecasting —
22
24 Vs
Telechrome
13%
14%
Hallicrafter
36 '4
38%
Telecomputing
7%
8
Hewlett-Packard —
26
28
Time Inc.
100
106
High Voltage Eng. —
220
247
Tracerlab
9%
10%
Infrared Industries
17
18%
United Artists
6%
7%
Interstate Engineering
18%
19%
United Control
20
22
49%
53%
Universal Trans.
1
1-5/16
6%
7%
Vitro
12%
137/a
Lab for Electronics
46%
50%
Vocaline
3
3-7/16
7
7%
Wells-Gardner _
23%
25 '4
Magna Theater
2%
2Yb
Wometco Ent.
13%
14%
Electronics Capital Corp., the small business invest-
ment company which now has investments in 15 electronics
firms, reports gross assets of $16,857,328 as of Dec. 31,
1960. Its total liabilities were $109,513, shareholders’
equity $16,707,681. Net asset value per share was $9.12
(on 1,837,389 shares outstanding). Earned surplus totaled
$171,177, including net earnings of $61,847 for 6 months
ended Dec. 31.
Screen Gems, Columbia Pictures’ TV subsidiary, is
offering Columbia stockholders 288,400 shares of common
stock at $9 a share on the basis of one Screen Gems share
for each 5 Columbia shares held on Feb. 9. Columbia cur-
rently owns all 2,250,000 shares of Screen Gems common,
will own about 89% of the stock after the sale. Hemphill,
Noyes & Co. and Hallgarten & Co. head the underwriters.
Magnavox is geared for another record year in 1961,
a company spokesman told us last week. He forecast sales
of about $150 million, up from last year’s sales of approx-
imately $125 million (Vol. 17:3 p24). Profits in 1960 were
up 40% over 1959, totaling $6.5 million or $2.75 a share.
The company expects earnings to rise at least another 40%
in 1961 to about $3.75 a share.
RCA is selling $100 million of promissory notes to
institutional investors, will use the proceeds to meet
“expanding financial requirements” of growing business.
Lehman Bros, and Lazard Freres & Co. have arranged sale
of the 5%% notes due May 1, 1986.
Technology
Externally-mounted TV camera, to observe a Redstone
rocket in flight, has been developed by Lockheed for NASA.
Among other things, it will show the separation of space-
craft & booster.
Educational Television
Now It’s JCEB: Joint Council on Educational Bcstg. is the
new name of the Joint Council on Educational TV, which
has been reconstituted with 8 organizational members to
reflect broadened interest in school uses of both radio & TV.
JCET dir. David C. Stewart was named JCEB secy.
At the same time Stewart was designated Washington
office dir. of the National Educational TV & Radio Center
(NET), which shares quarters with the JCEB at 1785
Massachusetts Ave. Also joining NET’s Washington staff
is engineering consultant Cyril M. Braum, who formerly
was JCET consultant.
JCEB members in addition to NET are the American
Assn, of School Administrators, American Assn, of Land-
Grant Colleges & States Universities, American Council on
Education, Council of Chief State School Officers, National
Assn, of Educational Bcstrs., National Education Assn.,
State Universities Assn.
Tri-campus ETV network has made its debut in Texas
as the forerunner of a closed-circuit microwave sys-
tem that will link by next fall 11 colleges & universities
(Vol. 16:1 p24). The debut leg of the network links 3
Austin schools: U. of Texas, St. Edward’s U., Huston-
Tillotson College.
Uhf-vhf ETV operation in Milwaukee is sought by the
Milwaukee Board of Vocational & Adult Education, now
operating WMVS-TV (Ch. 10), which applied for Ch. 36.
Auxiliary Services
Another CATV for TelePrompTer was announced by
Pi’es. Irving B. Kahn last week. The system is Elmira
Video Inc., acquired in Elmira, N.Y. from Utilities & Indus-
tries Management Corp. for “an undisclosed number” of
shares of TelePrompTer stock. According to Kahn, the
Elmira system now has approximately 2,500 subscribers
watching shows on 9 separate channels. It’s the 6th CATV
system purchased by TelePrompTer, the firm’s first one to
be located in the East, and now makes TelePrompTer “one
of the largest group owners of CATV systems,” Kahn
stated. Its other CATVs are in Liberal, Kan.; Farmington
& Silver City, N. Mex.; Rawlins, Wyo.; Eugene, Ore.
Vhf booster hearings in Salt Lake City & Casper, Wyo.
will be conducted Feb. 21-22 by Sen. McGee (D-Wyo.) Sen.
Pastore (D-R.I.), chmn. of Commerce Communications Sub-
committee, said the purpose was merely to determine how
FCC’s new regulations are working out. He said he knew
of no problems or complaints. However, some telecasters
are beginning to fear that booster growth may impinge on
their coverage areas — possibly to a degree even greater
than did CATVs. FCC booster specialists note that CATV
operators have been able to settle differences with stations
by switching off out-of-town programs that duplicate local
offerings — but that booster operators face the problem of
finding inexpensive clock mechanisms for same function.
Anti-pay-TV petition in which Alameda County, Cal.
residents urge Congress to pass a law “which would ban
pay TV in all forms” has been submitted to the House by
Rep. Cohelan (D), who represents the district.
CATV for sale. Donald E. Baker, owner of a small
system in McClure, Pa. (P.O. Box 3), advises: “I would
like to sell . . . There is a wonderful opportunity for a TV
repairman here . .
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Stations
OUTLOOK IS BRIGHT FOR 1961 SPOT-TV BUSINESS, our periodic
survey of national sales reps ’indicates (pp. 2 & 6).
"VOICE” WINNERS STILL SPEAKING UP. Survey tracks down 22
of 52 top "Voice of Democracy" contestants, finds them continuing
their winning ways (pp. 3 & 7).
WNTA-TV N.Y. IS FOR SALE and ex-NTA chmn. Ely A. Landau,
who resigned last week, hopes to buy it (p. 8).
Advertising
TOTAL AD SPENDING in 1960 was up 4.2%; TV rose 6.7% and
continued to enlarge its yearly bite of the whole ad pie (p. 2).
MORE LOCAL SUCCESS STORIES are reported by TV stations
throughout the U.S. & Canada in our own survey (p 11).
Programming
NBC-TV BUYS MOVIES FROM 20TH CENTURY FOX for a series
of "specials" on Saturday nights, 9 p.m. this fall (p. 4).
Congress
MAGNUSON GETS PROBE FUNDS totaling $315,000 for Senate
Commerce Committee work in such fields as equal time, alloca-
tions, network practices, pay TV, CATV (p. 9).
Networks
QUIZ SHOWS ARE BACK ON CBS-TV, with the addition of 3 new
"game" shows to daytime line-up. Controversial participation
plan is now operating on 135 of 200 affiliates (p. 14).
Consumer Electronics
I960 PHONO SALES totaled 4,565,837 at retail, a strong December
pushing them 4% ahead of 1959 (p. 16).
ALL-CHANNEL SET OUTPUT steady at 7 to 9% of total production
during last 3 years (p. 16).
TV-BUYING PLANS ARE UP 21% for 1961's first half vs. year
ago, Newsweek survey indicates (p. 17).
ABRAMS PREDICTS A PICKUP — for U.S. as well as Emerson; tells
of company’s new polyester finish (p. 18).
TV-RADIO SALES WERE SLOW IN JANUARY, preliminary figures
indicate. TV inventories at safe level, radio stocks high (p. 18).
Auxiliary Services
CATV LAW PROPOSED BY FCC — seeks general powers to
"adjust” local station-CATV conflicts without CATV licensing (p. 10).
Film £ Tape
BOONE HAS DEAL, WON'T TRAVEL. Star of CBS-TV series report-
edly gets $1 million for residuals, to be paid over 20 years (p. 12).
FCC
FCC INVITES PROGRAM-FORM IDEAS, giving industry April 3
deadline for comments on proposed rule-making (p. 1).
MINOW BUSY AT FCC STAFF BUILD-UP, seeks Kenneth Cox as
general counsel. He hasn't selected broadcast bureau chief (p. 2).
Other Departments
FCC (p. 14). PERSONALS (p. 15). FINANCE (p. 19).
FCC INVITES PROGRAM-FORM IDEAS: Little joy will greet FCC's program-form proposal,
now that it's out. Industry has until April 3 to comment on major changes contemplated by Commission.
Only brief announcement that rule-making has been started was issued by Commission late Feb. 17, but
it's understood that provisions are little changed from those detailed in Vol. 16:46 p7 and 17:3 p4.
One important late addition, it's understood, is a requirement asking licensees to show what they
do to examine program material before it's broadcast. Particularly, Commission wants to know what meas-
ures affiliates take to determine what they'll be fed by networks.
Broadly, here's what FCC said about the proposal, details of which will be issued this week:
"The proposed changes would require a description of the area being served (population and
religious, educational, business and other groups); needs & interests of the area (how it is ascertained and
how suggestions & complaints are handled); opportunities afforded community expression; specialized pro-
gramming; more information about presenting controversial issues of public importance, including editorial-
izing; data on program types (religious, instructive, public affairs, agricultural, news, sports and entertain-
ment), including whether the applicant adheres to the principles of any code of broadcasting ethics and
what measures he has taken or proposes to take to insure the maintenance of appropriate programming &
advertising standards; and time devoted to commercials."
Industry is expected to protest vigorously — as it did against Commission proposals restricting
station transfers to stations held more than 3 years and requiring more financial data.
2
FEBRUARY 20, 1961
SPOT-TV REPS ARE CONFIDENT: Prospects seemingly are bright for a prosperous 1961 in
spot sales, despite the less than enthusiastic terms being applied to the nation's general economy these days.
We've just completed our periodic survey of the national sales reps to get their views on the 1961 spot-busi-
ness outlook. They're all confident.
Some believe that increasing competition will throw more business spot's way. At least one would
not be surprised if 1961 should develop into spot-TV's best year.
There are some shadows in the picture, of course — the effect of increased talent fees on spot volume,
rate problems, etc. — but the overwhelming consensus is that the 1961 view is bright & promising. (For actual
quotes, see p. 6.)
1960's RECORD AD VOLUME: Ad spending in 1960 increased 4.2% to a record $11.6 billion from
$11.1 billion in 1959, according to preliminary estimates by McCann-Erickson reported in Feb. 17 Printers' Ink.
TV achieved a better percentage gain — 6.7% to $1.6 billion, from $1.5 billion. TV's big gainer was network,
up 8.1% to $805 million from $744.5 million. Spot increased 5.5% to $510 million from $483.6 million. Local
rose 4.9% to $280 million from $266.8 million.
TV's 13.8% share of total 1960 ad revenue was third among major media (first & second were news-
papers' 31.5% & direct mail's 14%). More significantly, TV has been increasing its share of the total ad
budget steadily. In 1949, for example, TV sliced an 11% share of the total ad pie of $5.2 billion. Newspapers,
traditional leaders, took a 36.5% portion. By 1957, TV's market share was up to 12.3%, newspapers down to
31.8%. TV's share since then: 1958, 13.2%; 1959, 13.5%. TV in 1960 also scored the second highest dollar
gain over 1959 — a $100-million increase that was topped only by newspapers' gain of $104 million.
National ad spending was dominated by TV. Network 6r spot combined accounted for 11.4% of the
total investment. Magazines were second with an 8.1% share. National newspaper advertising was third
with 7.3%. Over-all, national advertising increased 4.7% to 60.7% or $7 billion of total spending. Local
advertising was up 3.5%, but its 39.3% share slipped from 1959's 39.6% share of total spending.
Ad gains were posted by all major media, with the sole exception of farm publications, in 1960 over
1959. Total radio was up 2.3% despite a 2.3% sag in network. The top gain was racked up by magazines
(8.3%), followed by TV (6.7%). Newspapers inched up 2.9%, radio 2.3%.
For additional details, see table on p. 12.
MINOW BUSY AT FCC STAFF BUILD-UP: Newton Minow was confirmed to FCC by Sen-
ate Feb. 13- — with not a voice raised against him — and interest now concentrates on his top staff choices.
He wants Kenneth Cox for general counsel, and Cox is still mulling offer. He's the Seattle attorney
whom Sen. Magnuson (D-Wash.) has often called on to handle important TV-radio hearings.
Industry once had considered Cox strong possibility for FCC chmn. before Minow was named — but
Cox said last week he never thought that was true, "flattering though it was." Rather, he said, he had
expected Kennedy to pick someone he had worked with, "which he did."
Because Cox had been considered in the running for chairmanship, Washington dopesters won-
dered whether he was being offered general counsel's job as stepping-stone to a Commissionership. But
Cox said no such thing is involved.
General counsel job is attractive, Cox said, "as an opportunity to do some things I'm interested in."
But he's also giving careful thought to other side of picture — resigning from law firm, uprooting family, etc.
Prospective general counsel Cox hasn't been active in Washington recently — largely because Mag-
nuson's Senate Commerce Committee was relatively inactive on FCC fronts last session. But in Jan. 1959,
at outset of session, he submitted 54-page windup report on Senate's small-town TV hearings which took
FCC to task for alleged failures in the field (Vol. 15:2 p2). The report was one of a series of documentary
jobs by Cox for Magnuson. If stacked together, Cox reports in recent years would approximate a 5-foot
shelf of reference works on broadcasting's troubles.
Another new name in picture is Daniel Ohlbaum, former FCC attorney & crack appelate man now
with Justice Dept. He's expected to get substantial post. Henry Geller is definitely returning from Justice
Dept., and Ted Meyers will come from ABC N.Y. Initially, at least, Geller is expected to be Minow's admin-
VOL. 17: No. 8
3
istrative asst., Meyers his legal asst. — but these assignments may change. Minow will retain as special
asst, economist James Sheridan, who was first appointed by Chmn. Ford.
Out of speculation now is Richard Solomon, also ex-FCC and now with Justice, whose friends say
he's very well situated — and who tells us: "I haven't heard anything about an FCC job.”
Still wide open is choice of Broadcast Bureau chief. Minow says: "I haven't addressed myself to it.
It's a critical job and I have no prejudgment on it." There are plenty of candidates within Commission but
Minow may go outside.
John FitzGerald and Harold Cowgill are the outgoing GOP general counsel & Broadcast Bureau
chief, respectively. Long-time govt, servants, they have short periods to go before being entitled to full pen-
sions. If "forced" to retire now, they get much larger pensions than they would if they resigned — so Com-
mission is expected to do them favor of pushing them out.
Minow comes to Washington for Feb. 25 White House Correspondents Assn, annual dinner, will
stay on job after taking oath March 1 or 2. He said he doesn't yet know who will swear him in. Customarily,
it's a top govt, official, frequently a judge.
'VOICE' WINNERS STILL SPEAKING UP: We've just completed a delightful chore. It's
always been a most satisfying experience to listen to annual presentations of the 4 top winners of the "Voice
of Democracy" contest sponsored by NAB & EIA (plus Junior Chamber of Commerce or VFW), and we've
often wondered what happened to these outstanding high school students.
We decided to find out. On eve of 14th awards luncheon in Washington on Washington's birthday,
we present results of a months-long search on p. 7. We attempted to track down the 52 finalists for all 1948-60
contests, managed to get responses from 22.
They've done & are doing what you'd expect & hope. Maybe there are a lot of black sheep among the
30 we couldn't locate (kids move around a lot)— but we doubt it.
Every one of those out of high school attended college — all with excellent grades, Phi Beta Kappa,
summa cum laude, etc. Most of the young women are housewives with children.
The boys have done very well, thank you — many with advanced degrees — in law, medicine, etc.
And, pleasing to industry, several have gone into TV-radio. (For thumbnail sketch of each winner's post-high
school activities, see p. 7.)
This year's contest judges are headed by Supreme Court Justice Tom C. Clark. Others: Johns Hopkins
U. Pres. Milton Eisenhower, FCC Chmn. Frederick W. Ford, FBI Dir. J. Edgar Hoover, MPAA Pres. Eric Johnston,
Sen. Keating (R-N.Y.), Joint Chiefs of Staff Chmn. Gen. Lyman L. Lemnitzer, Episcopal Bishop Arthur Lichten-
berger, AFL-CIO Pres. George Meany, actor Ronald Reagan, etiquette columnist Amy Vanderbilt and 1960
Voice of Democracy competition winner Richard J. Smith.
Programming
Crime ‘Fiction’ VS. ‘Fact’: U.S. Prisons Bureau Dir. James
V. Bennett, who has challenged FCC license renewals of
10 stations which carried Jan. 5 & 12 A1 Capone episodes
of ABC-TV’s The Untouchables (Vol. 17:3 pl4), last week
filed a blistering indictment against “flagrant deception”
in the series.
In answer to a request from FCC Chmn. Ford for
particulars, Bennett let loose with a 4-page single-spaced
letter denouncing The Untouchables in general & singling
out 7 sequences in the 2-part Capone show as examples of
how it misrepresented “fiction” as “fact.”
“The issue here is not one of censorship,” said Bennett,
whose original protest against the Capone show was based
on portrayals of federal prison employes as gangster
accomplices. “Certainly TV shares the right of all our
citizens to free speech & free discussion. The issue is
rather the more over-riding one of the public interest &
deception.”
Bennett made such points as these: (1) “All of the
[Capone] events dramatized in The Untouchables were
entirely the product of the scriptwriters’ imaginations.”
(2) There was no ABC-TV “disclaimer of authenticity or
statement that the broadcast was fictional.” (3) Eliot
Ness, crime-busting “hero” of the series, was just “a minor
prohibition agent,” and his book The Untouchables — on
which the series is based — is itself “highly fictionalized.”
(4) Federal officers in the series are “shown as violating
every legal safeguard. They search & arrest without
warrant, utilize wire-tapping devices, practice entrapment,
utilize informers obtained by threat or bribe, and engage
in needless gun battles.”
ABC-TV rejected Bennett’s first complaints against
airing of the Capone episodes. Following similar protests
by a group of House members, the network has since
agreed to carry announcements that “certain portions”
of The Untouchables are fictionalized (Vol. 17:6 p6).
Ed Sullivan, CBS-TV standard for 13 years, has signed
a 5-year contract with the network to continue his 8-9 p.m.
Sun. evening show.
4
FEBRUARY 20, 1961
NBC TO RUN MOVIE ‘SPECIALS’: Since last summer,
NBC-TV has been toying to acquire a group of choice,
post-1948 featui-es fi'om 20th Centui’y-Fox to be used
as a weekly network series aimed squarely at CBS-TV’s
strong Satui'day-night line-up (Vol. 16:34 p3). Last
week, some 7 months after negotiations began, NBC
pulled off the deal. Now, NBC will have its pick of a
yeai*’s supply (26 to 39 films) fi'om 150 features in the
20th vaults — all made after 1950 & most of them in
color. None of the features, however, is of a later
vintage than 1955, in order to protect the theatrical
i-e-issue value of more recent 20th product.
Present plans call for the features to be shown in an
uncut version during the 1961-62 season, starting at 9 p.m.
on Saturdays. Because of their length (most will run until
nearly 11 p.m.) & high cost to the network, (best guess:
about $150,000 apiece for one showing), NBC will sell
them on a participation basis. They’ll be promoted as
“specials,” with much emphasis on the color. Young &
Rubicam is reportedly interested in the project and urging
such sponsors as General Foods to climb aboard.
Among the movies — which are now thus removed fi'om
the regular syndication market — are: “How to Marry a
Millionaire” (Marilyn Monroe), “On the Riviera” (Danny
Kaye), “The Desert Fox” (James Mason), “Titanic”
(Clifton Webb & Barbara Stanwyck).
Having broken the ice in the Hollywood feature mar-
ket, NBC now has its eye on some other post-1948 backlogs,
notably that of MGM (not yet TV-committed) and Colum-
bia Pictures (about half of which is being kept off the TV
market). It’s been common knowledge for some time in
N.Y. film circles that NBC would like to buy Metro’s “An
American in Paris” as a super-special, and would like to
acquire Columbia’s “Bell, Book & Candle.”
National Telefilm Associates, which has a distribution
deal on pre-1948 & some post-1948 20th features, is
involved in the NBC feature deal as a “special consultant,”
we were told. NBC is considering the use of special “pro-
logues” to the films, featuring a name star, which may be
assigned to NTA for production.
Virtually all of the pictures being acquired by NBC
were released theatrically in wide-screen processes, usually
Cinemascope. But this won’t present any problems for the
narrower TV screen, says 20th. For the past 3 years, its
Deluxe Laboratories has been working on a film-printing
process which virtually reverses the Cinemascope effect, by
“selectively” printing the features frame-by-frame, concen-
trating on the most important visual element in the shot.
CBS-TV was the only network which happened to be
carrying the Stevenson U.N. speech live when the pro-
Lumumba “spontaneous” riot broke out. Richard C. Hot-
telet, CBS U.N. correspondent, picked up Ambassador
Stevenson’s speech at 11:30 a.m. and continued until ap-
proximately 11:45 a.m., when the demonstration started.
Taped repeats were telecast by CBS at noon & again at
12:20 p.m. Feb. 15, pre-empting The Clear Horizon & Love
of Life. ABC-TV carried the U.N. riot a few minutes be-
fore noon, repeated it via tape at 12:20 p.m. NBC-TV,
which switched to U.N. coverage later than CBS (missing
part of Stevenson’s speech) but in time to catch most of the
gallery riot, plans a nighttime 60-min. special. Several of
the rioters were recognized by MBS newsman Joe Coggins.
“I recognized 8 of the men who caused the riot. They’re
the ones who used to hang out at Castro’s hq, and who
staged demonstrations for Fidel & Nikita Khruschchev.”
Kennedy’s 4th Conference: With only a few hours to go,
CBS changed its mind last week about not carrying live
coverage of President Kennedy’s Feb. 15 news conference,
and all 3 TV networks carried it live 7-7:30 p.m. CBS
changed its mind after originally deciding to tape- the
conference for late-night playback. Reason: Added inter-
est in the Kennedy conference sparked by the outburst,
earlier in the day, at the United Nations Security Council
meeting during Adlai E. Stevenson’s reply to a Soviet blast
at U.N. Secretary-General Dag Hammarskjold.
CBS News Pres. Richard S. Salant had paved the way
for the CBS switch when he first announced that CBS
wasn’t going to pre-empt its Douglas Edwards news show
(7:15-7:30 p.m.) to carry the President. “Our obligation,
we believe, is to present this informational program unless
there is an overriding reason to eliminate it.”
There were also indications that the networks were
using the Kennedy conferences as a gambit in some inter-
network program rivalries. “When the White House asked
for network time recommendations, we suggested 7:30
p.m. for live broadcasts, even though it would have inter-
fered with the network entertainment schedule ( Aqua-
nauts, now changing its name to Malibu Run ),” said
Salant. “When this apparently conflicted with NBC’s
entertainment programming (i.e., Wagon Train on Feb.
15), we offered as an alternative Tuesday 7:30-8 p.m.,
which was a date the White House had also asked us to
consider.” ABC, whose Hong Kong series has to compete
with high-rating Wagon Train, also preferred the 7:30
p.m. Wednesday slot, but agreed to the earlier time.
* * *
There’s no concerted pressure on. the White House to
drop telecasts or water them down in some fashion. The
changing of hours for the telecasts and the changing be-
tween live & taped coverage are experiments seeking the
best exposure, nothing more. Presidential News Secre-
tary Pierre Salinger said that tape has been the least
satisfactory method tried so far — even though networks
are required to hold tapes until the end of the conference. ,
He said it’s possible for unscrupulous persons to make use
of the tapes for their own benefit — taking advantage of
news affecting interest rates, stock market, etc. — before
they go over the networks. According to ARB, the 7 p.m.
Feb. 15 live presentation had the best rating, as expected.
Multi-city Arbitron Feb. 15 showed ABC with 7.0, CBS 15.7,
NBC 17.7. Arbitron’s previous high for the conferences
was 6:30 Jan. 25— ABC 9.2, CBS 13.1, NBC 12.7.
Sir Winston Churchill, after viewing the first of ABC-
TV’s The Valiant Years series about him, asked to see 3
other segments immediately, although he had been sched-
uled to see only one at the first showing. “When it was
all over,” imports Marie Torre, “Sir Winston shed a tear
and requested a rerun the following night.” British critical
reaction to the series has been mixed, with British critics
“relatively less ecstatic” than our own. Complained London
columnist Donald McLachlan: “Is there to be no end to
our reminiscing, our harking back, our re-living of our
finest hours — and the worst ones that went before? . . .
I am concerned about the BBC’s decision to give a fillip to
what had already become a national obsession — the passion
for recollection & counter-recollection; for fighting over
old battles; for exhuming hatchets and weaving tapestries
of ifs about what might have happened in ’41 or ’43.” Said
another London critic: “One thing the Americans are
marvelous at is charging their documentaries emotively.”
VOL. 17: No. 8
5
Eichmann Trial’s Troubles: Capital Cities Bcstg. Co. —
which currently holds “exclusive world TV rights” to the
Israeli trial of Adolph Eichmann — is finding that U.S. net-
works can be formidable contract bargainers for their
share of the news event. Capital is also having troubles
in signing foreign broadcasters & in holding the Israeli
govt, to its original deal.
Capital recently estimated that on-the-spot coverage
for the full trial (about 17 weeks) would cost about $1
million, and asked each of the 3 U.S. TV networks for
$170,000 in exchange for daily 60-min. tapes. Networks
balked at this price, and threatened not to use Capital’s
facilities. Capital set a new price of $50,000 per network.
Still no contracts. Now, with the trial drawing close, it’s
expected that the 3 networks will go in with Capital on a
pool arrangement, with networks retaining programming &
foreign distribution rights.
Among foreign customers, only Britain’s ATV has
signed, although Capital maintains that “interest in
foreign TV markets is strong.” Complaints from various
broadcasters & newsmen to the Israeli govt, have resulted
in a decision whereby Capital’s “exclusive” isn’t so exclu-
sive after all. The Israeli Supreme Court now holds that
only the officiating trial judge can decide which cameras
will be admitted. A consolation for Capital: The Israeli
govt, will probably recommend Capital’s admission before
the court.
Originally scheduled for March 15, the Eichmann trial
may now be postponed until April 10, which will give
Capital more time to line up subscribers for TV reportage.
A postponement, however, would also give U.S. networks
additional time to plan their outside-courtroom coverage
of the trial. At least one TV network show would be out-
guessed by a postponement: Armstrong Circle Theater has
currently scheduled a repeat telecast of its 60-min. dra-
matization of Eichmann’s rise, fall & capture for March
15. Meanwhile, the network line-up looks like this:
ABC will have “at least 2 pre-trial specials,” probably
30-min. each. It’s not yet decided who will represent ABC
from the U.S. but the following foreign correspondents
will be on the scene: Marvin Levin (Tel Aviv), Robert
Sturdevant (Paris), Yale Newman (London).
CBS will send Walter Cronkite to collect films for
Eyewitness to History & other specials. Winston Burdett
(Rome), Daniel Schorr (Bonn) and Charles Collingwood
will cover for CBS in Israel.
NBC will do a 60-min. special “a few days before the
trial opens,” with a full background on Eichmann and
taped interviews with prominent lawyers like Edward
Bennett Williams. Martin Agronsky will go to Israel to
gather material for specials and Today, and Rod Clurman
will be foreign news editor. Irving R. Levine (Italy), &
Alvin Rosenfeld (Israel) will also cover for NBC.
First U.S. man-in-space flight, now understood to be
set for April, will receive live TV coverage by all 3 net-
works. On the basis of lot-drawing, NBC will head the
camera-pool operation, though ABC & CBS will supply
personnel & facilities. Roy Neal and James Kitchell of
NBC will produce & direct what will surely be TV’s trick-
iest task of the year. The astronaut, in an MR-3 1'ocket,
will reportedly follow an overwater route similar to that
flown by Ham, the space chimp. Cameras will begin
following the space explorer a few days before the flight,
giving live glimpses of final medical examinations & other-
preparations. Crews will then move to Cape Canaveral for
his space-capsule entry, launching and recovery.
Ultimate evil of TV censorship, producer Worthington
Miner told RTES last week, is not what it deplores, but
the “synthetic hogwash, mediocrity and spurious gallantry”
which it permits. He deplored the combined force of adver-
tiser, agency and network “dedicated to the emasculation
of vital, passionate theater.” NTA’s Play of the Week,
sparked by NTA Chrnn. Ely Landau (see also p. 8), is an
“imaginative managerial idea” and an example of “how
far a courageous man with flexible imagination can go
toward giving TV a shot in the arm without suffering a
catastrophic economic setback,” said Miner. It is ironic,
he added, that a single local station (WNTA-TV N.Y.)
did “what no network has dared — released its creative
personnel from the strait-jacket imposed by the commercial
mind, which belittles the stature of the public & shrivels
before a hint of adverse response.” Stockton Helffrich, dir.
of the NAB N.Y. Code Office, voiced his approval of “Ice-
man Cometh,” agreed “most of the facts of life are amena-
ble to artistic treatment in TV as elsewhere, without pruri-
ence or evasion, provided they are approached responsibly.”
TV-radio commentators all too often “are merely
relaying the reports gathered by the trained reporters of
wire-service facilities,” complained James C. Hagerty, ABC
vp for news, special events & public affairs, at the Alum-
inum Assn, banquet last week in Oberlin, O. “They seldom,
if ever, actually leave the radio or TV studio to cover the
news,” he added, recalling that in his 8 years as White
House press secy, he knew several Washington-based TV-
radio newsmen “who never attended a Presidential news
conference.” The fault lies, Hagerty stated, with “the
system of news coverage” in the broadcast industry in
which many “experts” work against the tightest of dead-
lines, seldom are in contact with news or sources in the
field, and rely for their knowledge too much on what is
filtered through to them from reporters who’re out hustling
for news. “This situation can, and must, be changed,”
pledged Hagerty.
Total eclipse of the sun was shown a few hours after
it happened on NBC-TV Feb. 15 in the Huntley-Brinkley
Report just before President Kennedy’s press conference.
The solar phenomenon was visible in Southern Europe
just after dawn. Eurovision TV cameras in England,
France, Italy, Yugoslavia and West Germany recorded the
umbra, traveling at several thousand miles an hour, by
switching ahead of it from country to country. European
TV viewers saw the event live, then a video tape was jet-
flown to the U.S. in time for the NBC newscast. A BBC-
TV announcer did the narration. Eurovision plans to piece
together a 30-to-45 min. program for U.S. showing.
Don’t watch U.S. TV, advised David Susskind in a
program for Canadian viewers last week. “It’s unmitigated
drivel,” he said on CBC’s Front Page Challenge. “You
should be ashamed to take the stuff. If you go on watching
it you’ll become sick & silly. It’s nothing but a witless
potpourri of Westerns & private-eye shows.” There’s been
nothing new in U.S. TV since 1952, he added. He blamed
sponsorship timidity, censorship and lack of original ideas
for “the deadening sameness.”
Last-minute court suit was filed Feb. 16 by the Humane
Society of the U.S. in Washington against NBC & WRC-
TV Washington to try to stop the Feb. 19 showing of The
Chevy Shoiv. The Humane Society said San Antonio “calf-
roping” & “bronco-busting” segments of the program
“necessarily involve cruelty to animals.” In N.Y., NBC
said animals pictured on the program were handled under
supervision of the American Humane Assn.
6
FEBRUARY 20, 1961
Chevy is axing Dinah Shore — or is it the other way
around? It was hard to tell. General Motors claimed last
week it was terminating its 10-year association next season
because Miss Shore is “a sales gimmick — not a performer.”
She was reportedly offered a series of 8 GM specials keyed
to 1961-62 marketing plans, in place of her expensive
weekly Sunday night NBC shows. “Miss Shore did not
want to do the specials,” said GM, “and so we will part
company.” But according to Miss Shore, she won’t see the
U.S.A. in a 1961-62 Chevrolet because GM’s plans for
specials reduce her to “the status of a pitchwoman.” Miss
Shore is still under contract to NBC-TV which hopes to
interest another advertiser. Chevrolet is reportedly inter-
ested in Bonanza, NBC’s Sat. 7:30-8:30 p.m. series and
may buy the action-adventure show & move it to the Sun-
day 9-10 p.m. slot.
Canadian-content regulations for TV-radio program-
ming will go into effect as scheduled (programming must
be 45% Canadian by April 1, 1961, and 55% Canadian by
April 1, 1962), BBG Chmn. Andrew Stewart said last week.
He was the first witness in a Parliamentary Broadcasting
Commission probe into all phases of Canadian broadcasting.
He said applicants for private TV stations had been
emphatic in assuring BBG that the program-content re-
quirements could be met. Dr. Stewart disclosed that a
study is being made of the possibility of placing wired
pay-TV & CATV systems under its jurisdiction at the
request of Revenue Minister George Nowlan. Participating
in study: BBG, CBC, CAB, Federal Dept, of Transport.
KHJ-TV Los Angeles has acquired rights to telecast
26 games of the Los Angeles Angels of the American
League next season, edging out other independent L.A.
stations which bid for them. Six will be exhibition games,
the first to be March 11 between the Angels & Chicago
Cubs in Palm Springs, training site of the new team. Half
of the remaining 20 will be telecast from Wrigley Field in
L.A. The other half will be road games.
WKRC-TV & WKRC Cincinnati have re-established
their policy of daily (instead of weekly) editorials.
Announcing the expanded schedule, the Taft Bcstg. out-
lets noted over the air: “Why are we embarking on this
more ambitious schedule of presenting editorial opinion?
. . . To try to stimulate greater interest in you in what is
going on about us.”
Women are increasing in the late fringe-time audience
(in the time periods beginning from 10 p.m. to 11:30).
They represent 45 to 49% of the total audience. Men
make up 34 to 37%. Teenagers are 9% at 10 p.m., dwin-
dling to 6% for the 11:30 p.m. start. Children are 12%
of the 10 p.m. audience, 8% of the 11:30 p.m. slot. The
figures are from Nielsen’s November 1960 report.
Iowa State U.’s WOI-TV Ames got its programming
knuckles rapped in the State House last week because it
telecast Woody Woodpecker instead of President Kennedy’s
Feb. 15 news conference. Asked rapper Rep. William
Denman (D-Des Moines) : “What kind of distorted minds
think it’s more important to broadcast Woody Woodpecker
than the President of the U.S.?”
Soap operas still lead other types of daytime program-
ming in audience interests, indicated Nielsen’s November
1960 report. They drew a 7.4 average audience against
6.0 for quiz & audience participation, 5.4 for film repeats.
Louisiana has voted not to bar TV, radio and news
cameras from the State House of Representatives. A
resolution to ban them was defeated by the House 51 to 29.
Stations
More about
SPOT SALES REPS ARE CONFIDENT: Here are some of the
comments & predictions made to us by sales reps in
our annual survey of their views on the spot-business
outlook (see p. 2) :
Katz Agency (TV-sales vp Scott Donahue): “January
was not a recession month in spot TV. Total number of
advertisers and total spot dollars topped January 1960.
Current activity indicates healthy billings through at least
the first quarter. If [a 2nd half business] upturn takes
place, spot should have one of its best years. If not, the
medium will suffer less than many, but will reflect the
general economy to a greater extent than it has to date.”
Blair Television Associates (exec, vp Richard L.
Foote): “The intensely competitive conditions certain to
continue during 1961 will place extra emphasis on spot TV
for 2 reasons: (a) Executives will naturally concentrate
sales pressure on those areas which can best i-epay the
advertising investment, (b) Spot TV best pei-mits the
flexibility of market selection and close control. ... In a
check of our 11 offices we find firm confidence that spot
volume will carry forward at a level which will permit sta-
tions to continue their high standard of service . . .”
George P. Hollingbery Co. (Pres. George P. Holling-
bery): “The spot-TV business should be excellent for the
next few months, 10 to 15% ahead of a year ago. During
the time when our economics are uncertain, large adver-
tisers are hesitant to make long-time commitments, and
spot TV is their best buy . . ”
Venard, Rintoul & McConnell (Pres. Lloyd George
Venard): “Spot TV in 1961 will be the same as any other
advertising business — extremely competitive. There will
be one handicap in that the networks are now selling spot
announcements on network shows. Because the advertisers
will miss many markets that they need on network spot-
casting, it is likely that this situation will stimulate spot
TV in some markets. Rates will not be raised as much
in 1961 as in the past; more attention will be paid to sta-
tion character & less to numbers than in the past; and the
influence of the local sales manager or food broker on ac-
counts will play a more important part in the final selec-
tion of stations. Station income from spot announcements
should equal or exceed 1960.”
TvAR (vp & gen. mgr. Larry H. Israel): “Indications
are that the first quarter of 1961 will show a healthy im-
provement for spot TV. Despite the softness in the general
economy, spot TV is continuing to attract a record num-
ber of dollars even though its rate of acceleration may be
slowing down somewhat. However, I do believe spot TV
will be the least affected among ad media by fluctuations
in the economy. One of the major problems facing spot TV
is its lack of a clear-cut image or identity, as contrasted
with other major media. We feel that the station repre-
sentative should work with advertisers at the national
level while the local station emphasizes the values of spot
to local brokers, agents, dealers and distributors . . . All
factors considered, however, I do believe that Spot Tele-
vision billings will reach a new high in 1961.”
Blair-TV (exec, vp Edward P. Shurick) : “There are
several imponderables that could interfere with the con-
tinued orderly development: (1) Effect [of] increased
talent fees . . . ; (2) the billing dollars being siphoned out
of spot by network participation carriers; and (3) . . .
deterioration of good business practices in rates.”
VOL. 17: No. 8
7
More about
VOICE WINNERS’ SEQUELS: Herewith is current sta-
tus of the 22 Voice of Democracy winners — out of 52
top contestants since start of the series in 1947-48 —
who responded to our queries (see p. 3). Listed are:
name, home town, winning year, college, graduating
year, major subject, average gi'ades, present occupa-
tion, hobbies:
Janet Geister (Mrs. Thomas G. Larrimer), Cuyahoga Falls, O., 1948:
Catholic U., Ohio State U., ’53, B.A. in speech & drama, 3.6 (out of 4.0).
Now housewife, 4 children. Theater, sewing, reading.
Laura Shatto (Mrs. Robert Barlow), Hagerstown, Md., 1948: Pem-
broke College, '53, English literature, 3.75 average, summa cum laude.
Junior Phi Beta Kappa, commencement speaker. Housewife, 3 children.
Reading, bridge, music, theater.
Alice Wade Tyree (Mrs. L. D. Kinnard), Lawton, Okla., 1948:
Attended college (school not indicated), literature, languages, history,
philosophy, 2.8 (out of 3.0). Married, one child. Reading, music, knit-
ting, golf, tennis — “Really, I dabble in & enjoy almost everything.”
Charles Kuralt, Charlotte, N.C., 1949 : U. of North Carolina, ’55
American history. Now CBS News correspondent, narrator of Eyewit-
ness to History. Married, 2 children. “Voice” contest influenced him
“markedly.” Says: “It helped me decide to try to combine journalism
with radio & TV.”
Richard L. Chapman, Brookings, S.D., 1950 : South Dakota State
College, ’54, B.S. in political science ; Cambridge, England, ’55 ; Syracuse
U., '58, public administration: 3.87 (undergraduate). Now management
asst., Office of Director of Defense Research & Engineering, Defense
Dept., Washington. Married. Hunting & fishing.
Robert Shanks, Lebanon, Ind., 1950: Indiana (J., major in radio, TV
& theater, upper 3rd of class. Now talent coordinator for Jack Paar
Show. Married, 2 children. Writing, politics.
Robert A. Burnett, St. Louis, Mo., 1951 : St. Louis U., *55, B.S. in
speech, minors in education & philosophy, B. Now with radio KADY St.
Louis. Swimming, tennis, theater work.
Marcia Anne Harmon (Mrs. Marcia Haninger), San Bernardino,
Cal., 1951 ; Fresno State College, *55 B.A. in education, A, “highest
honors.” Taught 4th grade in San Jose for one year, now housewife
with 3 children. Reading, gardening.
Ricardo Romulo, Washington, D.C., 1951 : Georgetown U., *55, B.S.
in history & government. Dean’s Honors, B-plus ; Harvard Law School,
’58. Now practicing law in Manila (son of Phiilipine Ambassador Carlos
P. Romulo). Married, no children, but, adds his father, “not yet.”
Dwight Clark Jr., Ft. Collins. Colo., 1952: Stanford U.. 1952-58 B.A.
& M.A in political science, now working on Ph.D. in education following
Army service, 3.3. Master’s thesis: “The Effects of Radio & TV in the
1956 Presidential Campaign.” Residence hall counselor, teaches adult
education course on “The American Presidency.” Broadcasting — 8 years
part time & summers at TV & radio stations — politics, printing.
Robert E. Davis, Maui, Hawaii, 1953: Attended college (school not
indicated), agricultural engineering, 3.1. Now Navy lieut. j.g., pilot,
legal officer, Alameda, Cal. Married, one child. Reading.
Joseph Gerdes, Harrisburg, Pa., 1954 : Georgetown U., biology,
B-plus. Now junior, Georgetown U. School of Medicine. Golf, tennis,
painting, monologues.
Arvon J. Maletsky, Schenectady, N.Y., 1955: Princeton U., music,
snnnna cum laude. Phi Beta Kappa, now medical student, Columbia U.
Violin.
Jan Hogendorn, Oskaloosa, la., 1956: Wesleyan U.. ’60. B.A. in
economics, now in London School of Economics under Fulbright Scholar-
ship. A. Married. Reading, baseball, tennis, music.
Gabriel G. Kajeckas, Washington, D.C., 1956 : Georgetown U., *60,
B.A. in English, B-plus. now attending Yale U. for studies in compara-
tive literature under Woodrow Wilson Fellowship, plans to become col-
lege teacher. Golf, piano.
Deborah Allen, Trey, N.Y., 1957: Radcliffc College, senior, modern
European history & literature, A-minus. Planning to enter foreign serv-
ice or govt. Singing, reading, art.
Mary Ellen Zanton, Avalon, Wis., 1957 : U. of Wisconsin senior,
theater & speech, 3.2. Plans “to go East and study acting.” Acting,
theater-going, reading.
Barbara Mary Breaud (Sister Mary Barbara, O’Carm.), New Or-
leans, La., 1958 : Attending Congregation of the Sisters of Our Lady of
Mount Carmel, New Orleans, mathematics & chemistry. Reading, sew-
ing, tennis.
Derek L. Booth, Boonton. N..T., 1959: Attending Amherst College,
mathematics. 76% average. Electronics, audio, “commercial-tvne radio.”
James V/. Rachels Jr., Columbus, Ga.. 1959: Now attending Mercer
U.. majoring in philosophy, planning to do graduate work in religious
education, B-nlus. Music, art.
Sanford L. Orkin, Sunbury, Pa., 1959: High school senior. Part t:nr
radio announcer, coin collector — “and an joy music very much, classical
& old favorites.”
Richard J. Smith. Albubuerque, N.M., 1960: Still in high school,
plans to study law. Reading, debating.
International TV Symposium to “provide an oppor-
tunity for broadcasting, industrial and research organiza-
tions to explain new developments in TV equipment & arts”
will be held May 17-21 at Montreux, Switzerland, in con-
junction with the May 17-21 International TV Festival
(Vol. 17:5 pG). Engineers from around the world will pre-
sent technical papers on a range of TV subjects, from stu-
dio equipment & techniques to color, space and ETV,
Whet Timebuyers Do & Don’t Want: Research data pro-
vided by stations to ad agencies is, more often than not, a
pure waste of time if it serves only to confuse timebuyers.
This was generally agreed by the 2 research executives
—Young & Rubicam vp Dr. Frank Mayans and Westing-
house Bcstg. Co. research dir. Melvin A. Goldberg— who
were invited to give their viewpoints on local-level station
research to a Feb. 14 RTES seminar in N.Y.
“Stations must learn, in as formal a fashion as pos-
sible, what kinds of intelligence are needed by agencies in
making broadcast decisions,” said Mayans. Coverage maps
were one of his prime problems, he said, chiefly because
they seldom matched the agency’s yardsticks for coverage
evaluation. (“We have one such map of a station in the
Midwest with fantastic coverage,” said Mayans. “I think
they reach Europe.”)
The Y&R executive also turned thumbs-down on
“random” selections of rating examples that are the pick
of the station’s strongest attractions; on research figures
quoted in station brochures with no source given; on sta-
tions that subscribe to several rating services and then
carefully choose the best; on stations that give audience
shares without stating whether they are based on a total
or metro-area rating; and on research battles between
stations that each claim coverage in neighboring towns.
“A program of suggested research activities should
be developed through the station reps and such groups as
the 4A research committee,” Mayans recommended. What
agencies really want, he added, is more information on
living & buying habits in local TV markets, how spot
schedules can reinforce network buys, more audience-
profile information and more station-image research.
Agencies, on the other hand, must accept some share
of the blame for “so what?” and “egoistic” research,
WBC’s Goldberg said, recommending that timebuyers &
agencymen put a “seal of disapproval” on poor research.
“I have found that the safest method is to have the agency
request it. Research in answer to a request is sure to get
used.” To whom should agencies direct such requests?
“Ask my personal representative,” said Goldberg, “the
fellow who probably spends more time with you than any-
one else in my organization, the one who apologizes for
snafus, takes care of make-goods, keeps you informed of
availabilities. The salesman is the only personal link be-
tween the agency & the media.”
“The Television Business — The Accounting Problems
of a Growth Industry,” by CPA Warde B. Ogden (Ronald
Press, $6) was published Feb. 15. Ogden is a partner of
Price Waterhouse & Co. Described as the “first book to
tackle this area of TV management, [it] explores the many
unusual accounting problems connected with the produc-
tion, distribution and broadcasting of filmed & taped TV
programs.” The book explores such areas as accounting
for production costs, recording revenue, film revenue,
amortization problems, station accounting, barter trans-
actions, and financial-statement presentation.
Ampex Video Products Co. has been established as a
division of Ampex Corp., taking over many of the activities
of Ampex Professional Products Co. Headed by L. E. Good,
ex-Professional Products mgr., it will produce & market
Videotape recorders & other TV products and act as U.S.
distributor for Marconi Mark IV TV camera equipment.
The audio division of Ampex Professional Products has
been consolidated with Ampex Audio Co., Sunnyvale, Cal.,
which formerly handled only consumer audio products.
8
FEBRUARY 20, 1961
NEW & UPCOMING: CHSM-TV (Ch. 7) Fox River,
Que. has been on the air repeating CHAU-TV (Ch. 5)
Carleton, Que. since Jan. 9. B. Bourget, secy.-mgr. for
owner Le Syndicat de Television de Riviere-au-Renard
so informs us. The station is using a 3-watt Canadian
Marconi translator and has a quadri-angular tower on
a mountain 1,200-ft. above sea level; it’s sold as bonus
to CHAU-TV. The Canadian on-air station total now
stands at 83 outlets.
* * *
In our continuing survey of upcoming stations, here
are the latest reports from principals:
WIPM-TV (Ch. 3) Mayaguez, P.R. has again delayed
start, this time to March 19, according to R. Delgado
Marquez, gen. mgr. for owner P.R. Dept, of Education,
which also operates WIPR-TV (Ch. 6, educational) San
Juan. WIPM-TV will he an educational outlet also. An an-
tenna was installed on 202-ft. Ideco tower late in January.
WSIU-TV (Ch. 8, educational) Carbondale, 111. has set
Sept. 1 as target, reports Bui'en C. Robbins, dir. of bcstg.
service for grantee Southern Illinois U. It’s asking for
bids soon on transmitter, tower & antenna.
WLTV (Ch. 13) Bowling Green, Ky. has a 40-kw
Standard Electronics transmitter scheduled for arrival in
3 months, but hasn’t set a target for programming, accord-
ing to owner George A. Brown Jr. Construction of the
studio-transmitter building hasn’t stai'ted. It will use a
600-ft. Stainless tower. Base hour not set, rep not chosen.
CBXT (Ch. 5) Edmonton, Alta, doesn’t expect to begin
programming as a CBC o&o until next summer. Construc-
tion has begun on the building which will house an RCA
transmitter on Hwy. 17 on the outskirts of town. It will
use a 500-ft. tower. Studio, on which construction is due
to start soon at 74th St. & 88th Ave., will be equipped with
a TV tape recorder. Ralph Horley, CBS sales rep at
Winnipeg, will be station mgr. Base hourly rate is not set.
KFRE-TV Fresno switched to uhf Ch. 30 from vhf
Ch. 12 Feb. 17, converting the California city into the first
deintermixed market in the country (Vol. 16:50 plO) to go
from vhf-uhf to all uhf. The Triangle station’s San
Joaquin Valley coverage area is currently 92% uhf con-
verted. In a statement prepared for KFRE-TV’s inaugural
uhf telecast, FCC Comr. Robert E. Lee noted that the
event “is a matter of considerable interest to those of us
serving on the FCC. I should like to point out that Tri-
angle Stations, owners of KFRE-TV, concurred with the
FCC proposal to make this move, and in fact testified in
support of it even though the conversion has been an
expensive undertaking for them.”
NBC’s David Brinkley has been added to the program
of the 6th annual NAB-sponsored conference of presidents
of state broadcasting associations Feb. 23 in the Shoreham
Hotel, Washington (Vol. 17:5 pl4). He will comment on
Washington developments at a pre-luncheon session. Other
features of the February 22 & 23 meeting: Feb. 22 —
a.m., reports to delegates by NAB staffers; noon, Voice
of Democracy contest luncheon, Statler Hilton Hotel (see
pp. 3 & 7) ; p.m., reports by state leaders Ronald A. Murphy
(Wash.), Lee Ruwitch (Fla.), Thad M. Sandstrom (Kan.),
Lloyd W. Dennis Jr. (Md.-D.C.), George R. Dunham (N.Y.).
Feb. 23 — a.m., special report by NAB broadcast personnel
& economics mgr. James H. Hulbert, followed by round-
table discussions; noon, luncheon address by NAB Pres.
LeRoy Collins; p.m., tour of NAB hq.
Landau Seeks WNTA-TV: WNTA-TV N.Y. is for sale, and
Ely A. Landau, the onetime N.Y. agencyman who resigned
last week as NTA chairman, hopes to buy it. Landau
himself announced this odd duality last week at a press
conference also attended by Oliver A. Unger, now presi-
dent, chairman & chief executive officer of NTA (Martin
Leeds, ex-Desilu Productions exec, vp, will assume most of
Landau’s NTA duties).
Promising that he intended to make “a substantial
offer” for the N.Y.-area (officially, Newark, N.J.) inde-
pendent, Landau said that NTA was disposing of the
station chiefly to pay off NTA debts. The film concern,
80% of whose gross business is in telefilm sales, bought the
station (then WATV) in 1957 for $2,255,000 plus $475,000
of debt. A money-loser at first, WNTA-TV “went into the
black as of last September,” said Landau.
Landau attempted to acquire the station last April,
but failed, reportedly due to the wishes of National Thea-
tres, then NTA’s parent. A later separation between NT&T
and NTA paved the way for Landau’s move, although
NT&T still has a 38% interest in the film company.
There’ll be other candidates for the station purchase
besides Landau before the bids close in mid-March. “We’ve
been approached by several prospective buyers, although
we’re not negotiating yet,” stated NTA’s Unger. In N.Y.,
John F. White, pres, of National ETV & Radio Center,
said at week’s end: “The availability of Ch. 13 provides
the opportunity for which metropolitan N.Y. has been
waiting to bring ETV to this area. [We will] make every
effort to purchase the station at a reasonable price.”
Sale of Toronto radio CKEY has been confirmed by
BBG, which states that a transfer application has been
filed and hearings will be held Feb. 22. Buyer is the
Shoreacres Bcstg. Co. Ltd., which is reportedly paying
Jack Kent Cooke $5 million for the station. Cooke, who
also owns the Toronto Maple Leafs baseball team, became
a U.S. citizen last September and was recently involved in
FCC license-renewal hearings for his brother Donald’s
Pasadena radio KRLA (Vol. 16:46 p8 & 16:45 plO).
Shoreacres stockholders are the Toronto Globe & Mail,
Canadian Westinghouse Co., Westinghouse Electric Corp.
(U.S.), W. P. Wilder (Toronto investment dealer) and
Toronto lawyers J. S. D. Tory, J. G. Edison and J. B. Aird.
FACTBOOK NO. 32 CLOSES MARCH 3
The 1961 Spring-Summer edition of Television
Factbook (No. 32) , our new and greatly expanded issue
containing data never before published in one volume,
closes for advertising on Friday, March 3.
The new Factbook, for the first time, provides sta-
tion area coverage and circulation at a glance — contour
maps of all commercial stations as filed with the FCC,
county by county and net weekly circulation of all com-
mercial stations as reported by the American Research
Bureau 1960 Television Coverage Study, plus all the
l'egular features which, since 1947, have made
Television Factbook the industry’s most frequently
used reference.
To reserve your advertising space for this new
1,088-page edition, we suggest you get in touch with our
Business Department today. Call, write or wire for
rate card and descriptive brochure.
VOL. 17: No. 8
9
Congress
Magnuson Gets Probe Funds: The Senate last week gave
$315,000 to its Commerce Committee “to examine, inves-
tigate and make a complete study” of a dozen areas within
its jurisdiction, including many TV-radio-FCC problems.
The 1961 appropriation — described by Committee
Chmn. Magnuson (D-Wash.) as a “modest” increase from
the $308,120 voted for last year — was approved without
dissent after he submitted a prospectus for investigations
(Vol. 17:5 p8) which ranged over these broadcasting-
related fields:
Equal-time Sec. 315 of the Communications Act— “We
must review the effectiveness of our temporary exemption
[for Presidential tickets] and hold hearings on S-304, which
would make it permanent” (Vol. 17:6 p2).
TV allocations — “We are forced to continue to urge the
FCC to act.” The Commission is exploring alternative
possibilities with the OCDM, however. “We are sure that
a definite answer to these questions will be given within the
next few months.”
Pay TV — “Still a controversial issue.”
TV-network practices — “It is clear that continued hear-
ings are essential.”
Space communications — “A policy for space communi-
cations, probably via the use of satellites,” must be set up.
Educational TV — “New developments & new legisla-
tion will necessitate additional hearings.”
CATV & booster problems — “This is an extremely
controversial subject and will take up a great deal of the
time of the Committee.”
TV debate challenge has been tossed at his opponents
in a U.S. Senate race by Rep. Wright (D-Tex.), who offered
to pick up the tab himself if they don’t want to share air-
time expenses with him. A candidate for the seat which
was held by Vice President Johnson, Wright said his TV
proposal was directed particularly at Republican candidate
John G. Tower, but was open to all others in the race. Sec.
315 of the Communications Act (whose equal-time require-
ments were temporarily lifted for Presidential candidates
only during the recent Presidential campaign) requires
that all candidates be offered equal time.
TV writer Tad Mosel gets credit from Sen. Proxmire
(D-Wis.) for “some of the crispest, most compelling writ-
ing now being done.” In one of a series of speeches in
praise of recent network programming (Vol. 17:6 pl3),
Proxmire said Mosel’s script for NBC-TV’s “The Invincible
Teddy” on Our American Heritage “uses the small detail,
knowingly perceived, to give us a better, clearer under-
standing of the broad train of events.” Proxmire inserted
the script, complete with camera directions, in the Feb. 6
Congressional Record.
Unauthorized editing by broadcasters of “recorded
interviews & discussions on issues of public importance”
would be prohibited under a Communications Act amend-
ment (HR-4332) proposed by Rep. Brown (R-O.). It would
ban “the broadcast by radio or TV” of any such recording
which had been “altered without the consent of partic-
ipants.”
FCC regulation of networks is provided by a bill
(HR-4321) sponsored by Rep. Brown (R-O.). It was sent
to the House Commerce Committee, whose Chmn. Harris
(D-Ark.) already had authored a similar measure
(HR-1164)at the outset of the session (Vol, 17:2 p2),
TV & radio will be in the middle of a cold war in the
House this week. The arena is the Rules Committee, whose
conservative Chmn. Smith (D-Va.) has scheduled a Feb.
21 hearing on a proposal (H. Res. 27) by Rep. Griffiths
(D-Mich.) to permit camera-&-microphone coverage of
proceedings of the House & its committees (Vol. 17:2 p3).
All such proposals in the past, adamantly opposed by
Speaker Rayburn (D-Tex.), have been pigeonholed by the
Rules Committee. Smith’s sudden maneuver in calling up
the Griffiths resolution for action was seen by Congres-
sional cynics not as a policy reversal in favor of TV &
radio newsmen but as a move to embarrass Rayburn. Ever
since Rayburn won his fight with Smith to enlarge &
liberalize the Rules Committee (Vol. 17:7 pl4), Smith has
been trying to load the legislative calendar with measures
unwanted by Rayburn. Asked by reporters why he was
bringing up the Griffiths proposal now, Smith explained
with a straight face that he was just doing \yhat Rayburn
wanted — setting up green lights in the Rules Committee
for floor votes on bills. Rayburn made it clear that he was
unmoved & unamused by Smith’s move. “The idea [of TV
& radio coverage] strikes me as it always has,” he said.
“I’ve been utterly opposed to it. I am yet. I’ve never been
in favor of making a show of the House.”
House Commerce Committee — reconstituted with its
Republican membership increased by one to a Democratic
-Republican 20-13 ratio (Vol. 17:7 pl4) — held its first
formal organization meeting Feb. 16. But it postponed
setting up subcommittees. Chmn. Harris (D-Ark.) asked
members at the closed session to indicate their preferences
for assignments to such standing units as the Communica-
tions Subcommittee, of which he is expected to name him-
self chmn. again. Also on the Committee’s agenda is
establishment of a new Subcommittee on Regulatory &
Administrative Commissions to carry on work of the old
Legislative Oversight Subcommittee (Vol. 17:2 p2). Harris
may head this unit, too — as he did the Oversighters.
Meanwhile the death Feb. 15 of Rep. Norrell (D-Ark.)
seemed to end the threat of a home-state political battle
over a House seat. Harris & Norrell districts had been
combined in the census reapportionment for the 1962
Congressional elections.
Richard D. Heffner, CBS-TV special-projects dir., will
urge repeal of the Communication Act’s Sec. 315 before the
Western Radio & TV Conference in Salt Lake City this
week (Feb. 23-25). Other speakers include NET Pres.
John F. White, NAEB Pres. William G. Harley, FBI super-
visor C. D. Brennan and Dr. Sterling M. McMurrin, U.S.
Commissioner of Education-designate.
Political-discussion series Report from Washington,
featuring N.J. Sens. Case (R) & Williams (D) in joint
appearances, has been started by WCAU-TV Philadelphia
and a dozen N.J. radio stations as a once-a-month public-
service program. Taped in Washington, the Case-Williams
bi-partisan show follows a format initiated by Pa. Sens.
Scott (R) & Clark (D) for Pa. stations (Vol. 17:3 pl5).
FCC procedural bill (S-683) eliminating affidavit re-
quirements for routine reports & application forms (Vol.
17:7 pl4) has been passed by the Senate and sent to the
House, where a similar measure died last year.
CBS-TV has been commended by Sen. Williams (D-
N.J.) for putting Labor Secy. Arthur J. Goldberg on its new
Washington Conversation show Feb. 12. Inserting the
transcript of the interview in the Feb. 16 Congressional
Record, Williams said it “has much information of great
interest to many Americans.”
10
FEBRUARY 20, 1961
Auxiliary Services
CATV LAW PROPOSED BY FCC: The FCC has finally
forwarded its suggested CATV-regulation legislation
to Congress — precisely along the lines indicated by
Chmn. Ford in his recent address to the NCTA regional
seminar in Washington (Vol. 17:3 p4). It’s still un-
derstood that the Commission, watching CATV-sta-
tion conflicts fade, isn’t hot for enactment.
The Commission doesn’t want to license CATVs, wants
only general powers to resolve conflicts as they arise. The
key paragraph of the proposed bill asks that FCC should:
“Have authority to issue such orders, rules, and regu-
lations and prescribe such restrictions & conditions and in
connection therewith, to hold such hearings as, in its dis-
cretion, may be deemed appropriate with respect to the
operation of Community Antenna TV Systems, either gen-
erally or in individual instances, as may be necessary or
desirable to the maintenance of broadcast stations provid-
ing locally-originated TV program service in the area
served by a community antenna TV system, with due re-
gard to the public interest in the provision of multiple TV
program services.”
In its explanation accompanying the proposal, FCC
said: “It should be noted that despite the numerous CATV
systems throughout the country, the problems that have
arisen concern the comparatively few areas where a CATV
system competes with a local station. Although authoriz-
ing the Commission to impose restrictions on CATV opera-
tion so as to promote a more equitable balance with a local
station, the Commission would be required to give due con-
sideration to the public interest in the multiple TV services
provided by the CATV, and therefore its jurisdiction is
keyed to the making of reasonable adjustments in the com-
petitive situation rather than to the elimination of CATV
systems.
“For example, in an appropriate situation, the Com-
mission might require the CATV system to carry the pro-
gram of the. local station as part of its regular service and
to assure that reception of the local program by CATV
subscribers is reasonably comparable in technical quality to
the programs provided by the CATV from other sources . . .
“Another instance of the way in which the Commis-
sion’s jurisdiction might be exercised in appropriate situa-
tions lies in the field of duplication by CATV systems of
programs being carried by the local station. The Commis-
sion would be empowered under the proposed legislation to
order such adjustments as would, on an appropriate basis,
permit the CATV system to continue to provide multiple
TV services and at the same time afford to the local station
some protection in its program offerings.”
Translator starts: K74AY Salt Lake City is now on
equipment tests. Owner U. of Utah plans to file for a
license about March 1. It will originate its own ETV
programs, as does K71AU there, although some of the
U.’s KUED (Ch. 7) shows will be repeated occasionally.
• K73AT LaGrande, Ore. won’t begin construction until
June when snow melts off 7,132-ft. Mt. Fanny near Cover,
Ore. Site will enable it also to cover Elgin, Union and
Baker when it begins operation in July.
New AM station is sought by Rhinelander TV Cable
Corp., Wis. CATV operator which has applied for 1300 kc,
5-kw daytime.
CATV VS. Canadian Stations: Proposals by the Canadian
Assn, of Bcstrs. that now-licensed CATV systems in Can-
ada be regulated, too, have been opposed vehemently by
the National Community Antenna TV Assn, there.
In language reminiscent of running arguments be-
tween U.S. CATVs & stations, the NCATA submitted a
21-page brief to a special broadcasting committee of the
House of Commons maintaining that CATV is just “a
passive element of broadcasting” and therefore not subject
to regulation under the Broadcasting Act.
“From the viewpoint of Constitutional law, it is
difficult to comprehend how the Parliament of Canada or
any agency thereof can regulate program content since a
CATV system neither broadcasts programs by means of
Hertzian waves nor relays signals by means of a cable
system connecting the province or crossing an international
boundary,” the brief said. “There would appear to be no
other jurisdictional head under which the federal authority
could act.”
The NCATA reported that its membership includes
116 of 262 licensed Canadian CATV systems, that the
average number of system subscribers is 700, subscribers
pay an average of $89 in connection charges and $3.73
monthly service charges. The brief noted that half
Canada’s 16-million population can receive U.S. TV signals
wdth ordinary antennas, so that CATV’s across-the-border
service has little effect on “well-entrenched habits of
Canadians to view U.S. TV programs.” (See also p. 6.)
First convention of vhf booster operators — the Western
Translator Conference — will be held March 3-4 at Hotel
Utah, Salt Lake City. Sponsored by DXing Horizons
magazine, it is supported by the following firms, which will
exhibit equipment or participate: Adler Electronics, New
Rochelle, N.Y., Blonder-Tongue Labs, Newark, N.J.; Elec-,
tronics, Missiles & Communications, Mt. Vernon, N.Y.;
General Electronic Mfg. Co., Roseburg, Ore.; Mid- America
Relay Systems Inc., Rapid City, S.D.; SITCO Antennas,
Portland, Ore.; Video Utility Co., Seattle. Featured
address by Pres. Isaac Blonder of Blonder-Tongue is titled
“The Future of Small-Town TV.” Other sessions will be
devoted to FCC forms, translator maintenance, remote
control, use of translators by broadcasters. Information on
the conference is available from DXing Horizons, Box 3150,
Modesto, Cal.
Health & science programming for the lay public will
be explored by the Council on Medical TV in a technical
seminar April 6 at its 3rd annual meeting at the National
Institutes of Health, Bethesda, Md. Other topics on the
tentative agenda of the April 6-7 sessions include TV’s
role in clinical radiology, use of color & scrambled-image
TV, medical-school TV teaching techniques.
Adler Electronics Inc. has opened a midwest industrial
products div. office at 11910 Lawnview Ave., Glendale, O.
(Telephone: Princeton 2-1198). Heading the office is Jack
H. Wilkes, former Canadian Marconi Co. sales engineer.
The company also announced appointment of William C.
Batista, ex-Emerson, as field engineer for microwave,
translator and ETV systems.
Newest TelePrompTer expansion is a production-serv-
ices division. Heading the new offshoot will be E. J. Spiro,
formerly TPT’s dir. of marketing. According to TPT exec,
vp William V. Sargent, the new division will be “respon-
sible for national film & TV equipment sales & services and
for the staging of business meetings.”
VOL. 17: No. 8
11
Advertising
SUCCESS STORY— CHAPTER 2: “If all you are selling is
a list of items at a price, economists predict you’ll be
replaced by the growing discount houses. But if you
can establish an image of your store as standing for
something more than just prices, then you can grow
with our economy.” So stated Howard P. Abrahams
recently at the annual convention of the National Retail
Merchants Assn. That TV can “establish & improve
store image,” said Abrahams, “is evidenced by the
stores’ increased use of TV advertising.”
The TvB executive’s view parallels our own findings
in this area in a survey we made of TV outlets in the U.S.
& Canada. We have already -reported from it representa-
tive local regional TV successes in the automotive & auto-
products category (Vol. 16:48 pp3 & 7). The report below,
drawn again from examples cited by stations, covers de-
partment stores, shopping centers, other retail outlets.
WKY-TV Oklahoma City, Okla. Reported asst. mgr.
James Terrell: “Horn Seed Co. sponsors a 10-min. garden
show within the framework of our daytime variety pro-
gram, The Tom Paxton Show. Sales for the first 9 months
of the year 1959 increased 32% over the entire preceding
year. For example, a 200% increase was realized in peat
moss sales. Garden-sprayer sales increased 233%, and
insecticides showed a 205% increase.” The firm’s weekly
10-min. segment represented the “only additional advertis-
ing” used in the later year as against the earlier.
CKCW-TV, Moncton, N.B. Canada has in its files a
letter from Carl E. Horncastle, mgr.-dir. of Cash & Carry
Cleaners, which reads in part: “As sponsors of The
Weather Forecast for more than 150 weeks, we have
maintained a steady schedule of advertising on TV. Prior
to TV, we ran our advertising on a hit & miss basis. Now,
for 2% years, the consistent pattern of advertising has, no
doubt, influenced & helped our gain of 75% in volume of
business.” Noting that he had doubled his original TV
schedule, Horncastle added that “we attribute the many
new customers we have received to the weekly promotion of
Cash & Carry Cleaners and Custom Cleaners. More than
70% of our advertising dollars are spent where we feel
they will reach the most people and, as you are probably
aware, CKCW-TV is getting this big percentage.”
WSVA-TV Harrisonburg, Va. When a new hardware
& appliance store opened in Staunton, Va., the station sold
it on placing its entire promotional budget with WSVA-TV.
Live announcements in participating shows and saturation
station breaks drew more than 3,000 people to the store in
the first hour of opening day — and 14,000 more in the next
few hours. “The store was sold out on several lines of
merchandise as early as 2 p.m., and the Staunton police
dept, had to assign 4 extra men to traffic duty at the loca-
tion,” said station Pres. & gen. mgr. Hamilton Shea.
CKCO-TV, Kitchener, Ont., Canada. “The most suc-
cessful case history of advertiser results ever achieved
through our station,” wrote gen. mgr. William D. Mc-
Gregor, “involved a local dealer for a mechanical massage
product whose sales were increased more than 10 times in
the period of 18 months through the sole use of TV adver-
tising. This startling increase was attained after the
advertiser had used other media for a period of one year.
We are now in the 3rd year of assisting this advertiser, and
he has had consistently increasing sales throughout this
period to such an extent that his opei'ation became, by a
good margin, the largest-selling dealership in the U.S. &
Canada for 44 weeks. Considering that this includes
dealerships in cities such as N.Y. and Los Angeles, this
showed an effective use of TV advertising.”
WTVT Tampa, Fla. sold a 10-min., early-evening
weather show to Webb’s City Shopping Center (which
claims, incidentally, to have been the world’s first). Webb’s
City, until then, had been a heavy newspaper advertiser.
Reported WTVT in our survey: “Webb’s City found that
their TV advertising attracted customers from a larger
area than ever before. The effect of TV was shown when
100 watches were sold in less than 3 hours after the com-
mercial was presented.” Because of this “unprecedented”
success, the shopping center stepped up its TV schedule to
a total of 4 shows on the station.
WHEN-TV Syracuse, N.Y. The Rochester Sample Shoe
Store has been “a constant advertiser for 10 years,” accord-
ing to WHEN-TV promotion mgr. Robert Peel. Owner
Jack Rubenstein has “devoted almost all of his ad budget
to TV” (using spot announcements), and the store has
tripled its business, “crediting WHEN-TV exclusively . . .”
KGNC-TV Amarillo, Tex. Wolflin Village is the first
shopping center to be built in Amarillo, and “we have
handled their advertising exclusively since their origin,”
KGNC-TV gen. mgr. Bob Watson reported. The center’s
merchants have been so “outstandingly successful” that
“all subsequent shopping centers in Amarillo have been
patterned after this one.”
WMTV Madison, Wis. cites “an exclusive one-week
promotion by the Madison East Shopping Center, in which
all of the stores participated, and the entire budget norm-
ally alloted to newspaper advertisers was channeled into
TV.” Daytime-announcement saturation was used, and
direct results were seen by all merchants in the center when
station personnel pitched in to organize & supervise a
boat show, pet contest and other events.”
WMBD-TV Peoria, 111. reports its most successful
case history to be that of the Bergner Dept. Store, a heavy
user of 10- & 20-sec. commercials. “Positive proof that TV
can move merchandise is in the store’s records, the most
significant fact being that TV produces sales throughout
the coverage area in excess of the confined circulation area
of the Peoria newspapers,” reported WMBD-TV vp Robert
O. Runnerstrom.
The retail sale has fallen upon evil days in much of the
national magazine market. Although 80 leading magazines
experienced a circulation increase of 35% over the past 10
years, their single copy sales simultaneously dropped more
than 10%. So reports Bernard P. Gallagher in “A Hard
Look at Soft Sales” in Bestsellers Magazine. He goes on
to explain that the reason for the apparent paradox is the
surge in subscription selling. Life, presented as an example
of this trend, is shown to have had 49% of its circulation in
single copy sales in 1947, but it has less than 10% today.
And, continues the article, “today 82.2% of the subscrip-
tions Life sells are sold at cut rates.”
Space-rate discounts for national advertising are now
offered by 161 U.S. daily newspapers, estimates Feb.
Medial scope. Another 100 dailies provide group discounts.
The top discount approximates 20%. “Many newspapers,”
reports Wall St. Journal, “concede discounts are aimed at
winning ad dollars away from TV & magazines.”
Uniformity in newspaper discounts for national adver-
tising is the objective of 4 plans pi-oposed by a rate com-
mittee of American Assn, of Newspaper Representatives.
12
FEBRUARY 20, 1961
U.S. Advertising Volume— 1959 & 1960
Preliminary estimates by McCann-Erickson
for Printer’s
Ink (See p. 2)
I960
1959
Per cent
Medium
Millions
Per cent
of total
Millions
Per cent
of total
change
’60 vs. ’59
Newspapers
Total
$3,650.0
31.5%
$3,546.0
31.9%
+2.9
National
845.0
7.3
826.2
7.4
+2.3
Local
2,805.0
24.2
2,719.8
24.5
+3.1
Magazines
Total
938.0
8.1
866.2
7.8
+8.3
Weeklies
525.0
4.5
478.4
4.3
+9.7
Women’s
184.0
1.6
168.2
1.5
+9.4
Monthlies
197.0
1.7
185.0
1.7
+6.5
Farm National 32.0
0.3
34.6
0.3
-7.5
Television
Total
1,595.0
13.8
1, 494.91
13.5
+6.7
Network
805.0
7.0
744. 5t
6.7
+8.1
Spot
510.0
4.4
483. 6t
4.4
-f-5.5
Local
280.0
2.4
266.87
2.4
+4.9
Radio
Total
672.0
5.8
657.17
5.9
+2.3
Network
47.0
0.4
48.17
0.4
-2.3
Spot
210.0
1.8
203.27
1.8
+3.3
Local
415.0
3.6
405.87
3.7
+2.3
Farm Publications
(Regional) 34.0
0.3
36.4
0.3
—6.6
♦Total Farm Pubs. (66.0)
0.6
(71.0)
0.6
—7.0
Direct Mail
1,620.0
14.0
1,573.0
14.2
+3.0
Business Papers 600.0
5.2
569.3
0.1
+6.4
Outdoor
Total
203.0
1.8
193.2
1.7
+5.1
National
137.0
1.2
130.4
1.2
+5.1
Local
66.0
0.6
62.8
0.5
+5.1
Miscellaneous
Total
2,270.2
19.5
2,181.27
19.6
+4.1
National
1,313.8
11.3
1.269.07
11.4
+3.5
Local
956.4
8.2
912.27
8.2
+4.8
Total
National
7,025.8
60.7
6.713.5
60.4
4-4.7
Local
4,556.4
39.3
4,403.8
39.6
+3.5
Grand Total
$11,582.2
100.0
$11,117.3
100.0
+4.2
♦Included in other media totals — not to be added. fRevised.
TV’s extensive & speedy coverage was seen again in
a recently made TvB-A. C. Nielsen study of Rambler and
Pontiac auto TV schedules. Pontiac’s one-day (Oct. 6,
1960) campaign consisted of 24 spots in N.Y. and an ABC-
TV Victor Borge special. “The value of spot TV to supple-
ment a single special network program & increase the
reach of the commercial message in a single day was clear-
ly seen,” said TvB, when 69.5% of all N.Y. Metropolitan
area homes were reached. The Rambler schedule consisted
of 174 one-min. & 20-sec. spots on all 7 N.Y. stations in the
4 weeks ending Nov. 6, 1960 (13 in prime time, 161 in non-
prime). The weekly cumulative audience for Rambler was
82.6% of N.Y. TV homes and 97.9% for the entire 4-week
period, Nielsen estimated.
62% of consumer magazines told The Gallagher Report
that they expect an average increase in their 1961 ad
volume of 10.4% over 1960. Other questionnaire answers:
61% said they increased their ad rates an average of 14 6%
in 1960; 54% will increase ad rates 11.5% this year; 82%
said they expect total revenue to increase by 13.3% this
year. Since 1956, ad rates in consumer magazines have
risen 38%, Gallagher also reported, but their circulation
since that year has risen only 17%.
Ad People: John J. Calnan named TV-radio creative dept,
mgr., Needham, Louis & Brorby, succeeding Frederick D.
Sulcer, promoted to account exec. . . . Charles Fredericks
Jr. elected a vp, Ogilvy, Benson & Mather . . . Western
States Advertising Agencies Assn, named Paul Willis, Car-
nation Co. vp-ad dir., as its “Advertising Citizen of I960,”
Film & Tape
Six New Shows Sold: Only a half-dozen new telefilm
series have been sold for next season, as sponsors, agencies
and networks mark time until they can see the bulk of
Hollywood’s pilots.
In the early returns, Revue Studios leads with 3 sales
for next season, and Four Star Television is runner-up with
2. Revue sales (all for CBS-TV) : The Bob Cummings
Show, Ichabod, and a 60-min. action-adventure series, The
Investigators.
NBC-TV bought a 60-min. anthology series which will
feature Dick Powell as host and will be produced by
Powell’s Four Star. That company’s other sale is The
Freshman, a comedy starring Gertrude Berg & Cedric
Hardwicke. Another series definite for next season is the
60-min. Walt Disney Show, slotted on NBC-TV Sunday.
Renewals which have been nailed down for next fall
include National Velvet (MGM-TV) and Adventures in
Paradise (20th Century-Fox TV).
One top-echelon network executive told us to look for
mid-March as the time of decision, pointing out that by
then networks, sponsors and agencies will have had a look
at the new Nielsens. Also, many series have mid-March
renewal dates.
Boone Has Deal, Won’t Travel: Richard Boone, who had
been considering leaving CBS-TV & Have Gun, Will Travel
following expiration of his contract, will stay for another
year beyond the 1961-62 season to which he was committed
(Vol. 17:6 p6). The reason: A highly attractive residuals-
plus-salary agreement reached with the network. We learn
that CBS-TV bought out Boone’s residual interests in
Have Gun for approximately $1 million, with a proviso
that it will pay him off at the rate of $50,000 a year for
20 years. The 2-decade pay-off, now being drawn up in
contract form, gives the actor a better tax break, one of the
principal inducements in the deal. Also his salary is re-
portedly being raised to $200,000 a season, perhaps more,
for the next 2 years. The network is considering eventual
daytime-stripping of the series.
Boone had been negotiating with the AB-PT film
production subsidiary, Selmur Productions, for a deal to
follow expiration of his CBS-TV contract, but that com-
pany lost out mainly because of the CBS-TV residuals deal.
Replacing the late Ward Bond — after months of
pondering by the producers of Wagon Train — is John Mc-
Intire, once the star of the 30-min. version of Naked City.
The actor is already working in the NBC-TV show and will
be seen for the first time in April. Revue Studios has
concocted a story line in which Lee Marvin (ex-M Squad)
comes into one episode as the wagonmaster, is disliked and
comes to an untimely end. This paves the way for the in-
troduction of Mclntire.
Mid-season casualty rate of shows continues to decline,
reports Sponsor, which advances 2 theories for the phe-
nomenon: (1) More one-hour shows and (2) the hesi-
tancy of free-lance producers to allow a new series to
battle its way as the warm
weather
approaches.
Here’s
the tabulation :
1 960-6 1 1959-60
1958-59
1957-58
Total number of entries
108
1 19
114
120
Total shows dropped since fall
8
15
30
34
Casualty rate for all sponsored series
7.4 ',3
12.6%
26%
28%
Total newcomers in fall
44
43
36
45
Total newcomers dropped
6
9
17
26
Casualtv rate for new shows
12.6%
21%
47%
58%
VOL. 17: No. 8
13
HOLLYWOOD ROUNDUP
Writers Guild of America West may file an amicus
curiae brief in Federal Court in support of the $7.5-mil-
lion “blacklisting” suit filed against the Motion Picture
Assn, of America and the Assn, of Motion Picture Pro-
ducers by a dozen movie writers & actors (Vol. 17:1 pl3).
WGAW has called a special membership meeting for
March 1 to discuss the move voted by the Guild’s council.
Plaintiffs in the action contend that a “political blacklist”
has kept them out of work in the film industry since 1947.
Eight writers are among the plaintiffs, 2 of them WGA
members. Major studios producing TV film as well as
movies were named in the- suit.
Desilu Productions will pay Screen Actors Guild mem-
bers residuals due on a number of NTA-financed & dis-
tributed series, a company executive told us last week
(Vol. 17:7 pl2). SAG had contended that Desilu was in
default on residual payments of several NTA syndicated
series. Desilu terminated distribution contracts with NTA
on grounds it is in default of its payments. SAG also seeks
residuals on 3 NTA series produced by 20th Century-Fox
TV and is planning a joint approach to NTA with Writers
Guild of America West and Directors Guild of America to
resolve that situation.
A 10-year lease on California Studios was taken last
week by a syndicate headed by Los Angeles financier Fred
Jordan from the W. H. Clune Foundation. Philip N.
Krasne formerly had the lease. Jordan & his group are
planning to utilize the 9-stage studio in Hollywood princi-
pally for rental purposes. They have no immediate produc-
tion plans, we’re informed by Jerry King, vp & asst, to
Jordan. No telefilm companies are presently filming at
California Studios. CBS-TV’s Gunsmoke and Have Gun,
Will Travel were formerly produced there, but Gunsmoke
moved to Paramount Sunset and Have Gun to Paramount.
Screen Actors Guild has overwhelmingly approved
(6,186 vs. 56) a new contract covering non-theatrical
industrial & educational movies (Vol. 17:5 pll). SAG gets
wage hikes retroactive to July 21, 1960, additional compen-
sation for pension, health & welfare, and other benefits.
Mitchell J. Hamilburg has finished a pilot, $100,000
Hole in One, a half-hour show . . . James Fonda will
produce Screen Gems’ Hazel pilot, with Harry Ackerman
as exec, producer, Shirley Booth to star.
People: Cy Howard has taken over as producer of
Desilu Productions’ Guestivard Ho!, replacing David Heil-
weil, who has moved to 20th Century-Fox as a movie pro-
ducer . . . David Schwartz named associate producer on
The Donna Reed Show . . . W. Argyle Nelson named vp in
charge of production & studio operations of Desilu Produc-
tions. James Paisley named production mgr. . . . John Con-
well joined 20th Century-Fox TV’s casting dept. . . . Ed-
ward Rissien will produce The Jane Powell Show pilot for
Four Star Television and Miss Powell’s Etoile Productions
. . . Michael Garrison will produce Revue Studios’ 60-min.
series, The Investigators . . . Jack Dunning named super-
vising film editor of MGM-TV . . . Warner Bros, promoted
producers Howie Hoi'witz, Jules Schermer and Arthur
Silver to supervising producers . . . KNXT Los Angeles
names Alexander Ramati as producer of four 90-min.
dramas to be sponsored by Lincoln Savings & Loan Assn,
during 1961,
NEW YORK ROUNDUP
Screen Gems, long exclusively a film production-dis-
tribution company, plans to enter the live-TV program
field. Herbert Sussan, former NBC-TV dir. of special pro-
grams, has been retained “to develop a package of major
musical & dramatic specials,” announced SG vp & gen. mgr.
Jerome Hyams. “We now have 8 film series on the night-
time network schedules,” said Hyams. “The fact that film
has achieved such an extensive position on the networks
suggests to us that there will now be new opportunities in
live programming.” SG expects to have the specials ready
for network sales in “the near future.”
American TV Commercials Festival added 3 New
Yorkers to its staff last week. Renee Rosenwasser, form-
erly of TvB, was named coordinator of entries & reserva-
tions. Walter Cooper, ex-Lennen & Newell associate pro-
ducer, was named program coordinator. And Vincent In-
fantino, ex-Ted Bates executive, became coordinator of
film & videotape commercials. Festival dir. Wallace A.
Ross plans to address a Feb. 23 Milwaukee Ad Club meet-
ing at which he will present the 1960 award-winners.
Kuklapolitan Productions has been formed by Kukla,
Fran & Ollie creator Burr Tillstrom to produce & market
a 5-min. series featuring the 2 puppet members of the
team. J. Walter Thompson has optioned the series for
client Seven-Up, and Campbell-Mithun is reportedly inter-
ested for American Dairy Assn. Barring a hoped-for net-
work slot, Tillstrom will offer the series for syndication.
The comic characters, on network TV for some 10 years,
left the air in 1957.
Samuel Goldwyn has obtained a default judgment
against Bernard L. Schubert Inc. for $5,635. The judg-
ment was entered in N.Y. Supreme Court and obtained
under a stipulation citing a 1959 agreement whereby
Schubert reportedly used Goldwyn’s Hollywood studios &
facilities for production of a Counterspy TV series.
Add syndication sales: Ziv-UA has sold Miami Under-
cover in 117 markets to date, with new sales including
WJBF Augusta, WAST Albany . . . Seven Arts has sold its
post-1950 Warner Bros, feature-film package in 5 more
markets, raising the total to 44.
WCBS-TV N.Y. scored a near-record late show Arbi-
tron rating of 24.7 Jan. 28 with the first N.Y. telecast of
“All the King’s Men.” The figure, which represents more
than 2 million viewers, was the 4th highest in the late
show’s 10-year history. The film is the first of the Colum-
bia Pictures 275-film, post-1948 library recently bought by
WCBS-TV through Screen Gems.
ABC Films sold its new 65-episode Dr. Joyce Brothers
series to 5 stations after pilot screenings in several major
markets. Filming should be finished by the end of March,
and on-the-air start dates are set for the week of April 5.
People: NTA sales department realignment was an-
nounced last week. Berne Tabakin has been named na-
tional sales vp, Peter Rodgers West Coast sales vp and
Leonard Gruenberg sales development vp. Joel Weissman
has been appointed NTA Telestudios Ltd. staff dir. . . .
Alfred Fernandez Jr. has become Screen Gems Mexican
sales mgr. . . . Michael A. Palma, Transfilm-Caravel exec,
vp, has been appointed vp & chief financial officer of T.F.P.,
entertainment div. of parent Buckeye Corp.
14
FEBRUARY 20, 1961
Networks
Quiz Shows Are Back: To put some zing in its late-
morning ratings, CBS-TV late last week shook up its 10
a.m.-to-noon schedule with a round of program changes,
and tossed in a new afternoon show for good measure.
Interestingly the 3 new shows involved are all — as CBS
describes them — “new fun-packed game shows.” Last fall,
CBS went out of its way to drop the axe on the few quiz
shows it had, in the wake of the Van Doren et al. expose.
The new Mon.-Fri. daytime lineup, announced by CBS-
TV’s new daytime program vp Lawrence White, runs like
this: 10-10:30 a.m., I Love Lucy (reruns), moving down
from 11 a.m. and ousting reruns of December Bride ;
10:30-11 a.m., Video Village, remaining in its present time,
but switching origination to Hollywood; 11-11:30 a.m.,
Double Exposure, a new Heatter-Quigley production in-
volving jigsaw puzzles; 11:30 a.m.-noon, Sui'prise Package,
a Singer production in which contestants are “told the
value of merchandise and then are given money to pur-
chase blocks of time to ask questions concerning the mer-
chandise.” The latter 2 shows fill the vacated Lucy spot
and replace The Clear Horizon. In the afternoons, Face
the Facts will be slotted from 2-2:30 p.m., replacing Full
Circle. All shows will begin on March 13.
On the daytime sales front, there was action of another
sort. CBS-TV’s controversial daytime plan began as sched-
uled Feb. 13, despite protests from station reps & some
affiliates (Vol. 17:7 pp3&9). It was no great trick for
timebuyers to clock the amount of minute announcements
during the first week (about 40 of a total of 100 participa-
tions). But who got what at what rate was something else.
Several of the contracts, we’re told by CBS, were still
operative under the old 15-min.-segment sales policy.
Another thing in doubt: The length of the line-up, inas-
much as not even CBS was quite sure exactly how many
stations were taking the 10 a.m. -through-noon show’s.
Confided one Madison Ave. agency source to us: “I really
don’t care how many stations I get in this deal. Since I’m
bound to get the CBS o&o’s and a reasonable number of
big affiliates, it’s a good buy at those prices [$3,200 per an-
nouncement with discounts].”
Closest estimate of the CBS-TV station total clearing
for the 10 a.m.-noon block: 135 out of about 200. Missing
from the lineup: the Meredith, Storer and Taft stations
affiliated with CBS. Estimated U.S. coverage of the day-
time block: about 90%, or about equal to ABC-TV’s best
single daytime lineup (for Queen for a Day).
NETWORK SALES ACTIVITY
ABC-TV
American Bandstand, Mon.-Fri. 4-5:30 p.m., part. eff. Mar.
Kurlash (Ehrlich, Neuwirth & Sobo)
The Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. Feb.
Johnson & Johnson (Young & Rubicam)
CBS
Malibu Run (formerly Aquanauts), Wed. 7:30-8:30 p.m.,
part. eff. Feb. & Apr. respectively.
Whitehall Laboratories Div. (Ted Bates)
Pepsi-Cola (BBDO)
NBC -TV
Ulysses Grant & Robert E. Lee specials, 1901-62 season.
Union Central Life Insurance (no agency)
The FCC
“Lawyers’ delight” — the NBC-RKO proposed station
sales & objections thereto (Vol. 16:1 p9 et seq.) — will be
handled expeditiously, FCC assured Philco last week.
Philco, which has an application for NBC’s Ch. 3 (WRCV-
TV) Philadelphia, had filed a “motion to expedite.” The
Commission listed all the applications pending & the
pleadings filed (27) and said: “These applications & plead-
ings, raising complex substantive and procedural questions,
have been & are under expeditious study & consideration
by the Commission, and you may be assured that every
effort is being made to resolve these matters as promptly
as possible.” The Commission began discussing the case
last w'eek, asked its staff to come up with recommenda-
tions on procedures. The staff estimated it would need
about 30 days. The Commission faces a choice of conduct-
ing one big hearing involving everything, or holding sep-
arate hearings on each station involved — Boston, Philadel-
phia, Washington & San Francisco. It’s understood that
the majority appears to favor a one-package affair.
Assault on Ch. 8 Petersburg, Va., held by WXEX-TV,
was deflected by FCC last week when it: (1) Dismissed
the application of South Side Virginia Telecasting Corp.
which contested WXEX-TV’s renewal. (2) Renewed the
license of WXEX-TV. (3) Denied Southside’s petition for
further hearing on the Sept. 1954 decision which had
granted Ch. 8 to WXEX-TV & denied Southside. The Com-
mission said that Southside’s application was short-spaced
vis-a-vis Ch. 8 applications in the Greensboro-High Point,
N.C. area.
Govt, wheels are blocked by too much detailed paper
work loaded on desks of regulatory-agency officials, Presi-
dent Kennedy’s special advisor James M. Landis told the
Women’s National Democratic Club in Washington. In
another in a series of lectures on agencies & their faults
(Vol. 17:6 p4), Landis said the officials ought to be free to
spend more time thinking — “just about the toughest job
of all.” He added that the Eisenhower administration had
left the Democrats with clean-up tasks ranging from
reducing case loads to getting rid of poor personnel.
Congressional criticism of CBS-TV’s migratory farm
labor documentary “Harvest of Shame” (Vol. 17:7 pl4)
shouldn’t be permitted to blur the problems of the workers
themselves, Sen. Williams (D-N.J.) told the Senate. He
said it’s “most unfortunate” that the show’s objectivity
has been challenged. “My own reaction is that the program
serves a definite purpose,” Williams said. “It helped many
Americans to realize that there are serious problems in
this area, and that something should be done about them.”
The CBS-TV film — and attacks on it by the American Farm
Bureau Federation — provided most of the text for a Feb.
16 floor debate on farm-labor issues which filled 14 pages
of the Congressional Record. At a N.J. Farm Bureau
breakfast meeting with the state’s Congressional delega-
tion the same day, fruit grower Sam DeCou drew applause
when he said Edward R. Murrow, narrator on the network
show, is unfit to head the USIA. (Vol. 17:7 pl4).
“Management payola” case against radio WAOK At-
lanta & WRMA Montgomery was wrapped up by FCC last
week when it ordered the stations to “cease & desist” tak-
ing money for playing records. The stations had quit the
practice long ago (Vol. 16:51 p2) and were prepared to
accept the cease & desist order. They waived hearing right.
Substitution of Ch. 15 for Ch. 45 in Youngstown was
denied by FCC, which rejected a petition of WXTV (Ch.
VOL 17: No. 8
15
45) Youngstown requiring the deletion of Ch. 22 from
Pittsburgh, Ch. 29 from Canton, Ch. 15 from Ashtabula —
and short co-channel spacing with WTAP-TV (Ch. 15)
Parkersburg, W.Va.
Springfield, 111. deintermixture case, long enmeshed in
“influence” charges involving FCC’s award of St. Louis
Ch. 2 to KTVI, should be subjected to further proceedings
“on the merits of the underlying TV channel allocations,”
the Commission told the Court of Appeals last week.
Following recommendations by special examiner Horace
Stern last March (Vol. 16:11 p4), FCC asked the Court to
remand the case for “early action,” with all original parties
getting an opportunity to submit comments on the record.
Comrs. Cross & King dissented from the Commission’s
recommendations. Cross held that “limited reopening” of
the case wasn’t enough, that FCC should start all over
again on Springfield-St. Louis deintermixture issues. King
said FCC “has no alternative” but new rule-making.
Chmn. Ford concurred with the majority, but said he would
be more “explicit” about the ex-parte conduct of KTVI
Pres. Harry Tenenbaum, which Ford said “went substanti-
ally beyond the bounds of propriety.”
Short-term license, to April 1, 1962, was granted by
FCC to radio WPHB Philipsburg, Pa., owned by Rev. Wil-
liam Emert. The Commission said the renewal was granted
“on the basis of corrective action reported by the licensee
as a result of complaints about broadcast attacks on vari-
ous groups & individuals.” The licensee was reminded, the
Commission said, “about broadcasters’ responsibility for
community service and obligations in the matter of editor-
ializing.” Comrs. Bartley & King dissented.
FCC’s award of Ch. 12, Beaumont, Tex. to KBMT, over
competitor Brown Telecasters, was upheld by the Court of
Appeals last week in a 2-1 vote. Brown contended that
FCC erred in granting KBMT a waiver to use a site outside
of Beaumont. Judges Edgerton & Washington said, in
effect, that the FCC may have erred but it wasn’t impoi’-
tant. Dissenting Judge Danaher contended that it was.
Shift to Ch. 3 is sought by WARD-TV (Ch. 56) Johns- •
town, Pa., which asked the Commission to assign Ch. 3 and
delete Ch. 19 & 56. From Hackensack, N.J. came a request
for the reservation of Ch. 14 for ETV in the Paterson-
Upper Montclair area, filed by the Bergen County Federa-
tion of Boards of Education.
Overlap problem indicates a hearing is necessary, FCC
said last week, on the proposed sale of % of WHNB-TV
(Ch. 30) New Britain, Conn., to WWLP (Ch. 22) Spring-
field, Mass. Comrs. Hyde & Lee dissented.
CP for KRNM-TV (Ch. 10) Roswell, N.M. will be
transferred — for $10,000 & assumption of debts — to New
Mexico Telecasting Co., following approval received from
the FCC last week.
Ch. 62, Allen Park, Mich, has been granted to Robert
M. Parr. Also granted last week: Ch. 74 translator, Win-
nemucca, Nev. to Humboldt County TV Maintenance, and
CP for Ch. 75, Point Arena, Cal., was reinstated.
A 2nd ETV channel for Ogden, Utah, is in the works.
FCC has proposed to reserve Ch. 24 there at the request of
the Ogden City Board of Education. The Weber County
school district now operates KWCS-TV (Ch. 18).
Sale of radio KTHT Houston for $1.5 million by Texas
Radio Corp. to Winston-Salem Bcstg. Co. Inc. (Vol. 16:50
pl2) has been approved by FCC.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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WILBUR H. BALDINGER
WM. J. McMAHON Jr.
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NEW YORK BUREAU
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New York 22, N.Y.
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WEST COAST BUREAU
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TELEVISION DIGEST. Published Mondays. Subscription J75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Arch Madsen, ex-AMST asst, dir., named pres,
of KSL-TV & KSL Salt Lake City where he served 1934-35
& 1943-46. He replaces Jay W. Wright, resigned.
A. Prose Walker, NAB engineering mgr., May 16 joins
Collins Radio Co., Cedar Rapids, la., in charge of best. &
amateur equipment development . . . Sheldon Smerling,
former exec, vp of Eastern Management Co. (movie thea-
ters & radio stations), named exec, vp, NT&T . . . Herbert
J. Miller Jr., member of Washington law firm of Kirkland,
Ellis, Hodson, Chaffetz & Masters, named U.S. Asst. At-
torney General in charge of the criminal div.
Lawrence White promoted from dir. of daytime pro-
grams to CBS-TV daytime programs vp; Bruce Lansbury,
former asst. dir. of program development, Hollywood,
named CBS-TV dir. of daytime programs, Hollywood . . .
Robert Blake, ex-CBS-TV press information dir., Holly-
wood, opens own PR office in Beverly Hills . . . Daniel Kelly,
ex-mgr. of sales presentations, named CBS TV Spot Sales
mgr. of sales promotion & research . . . Robert Rafelson,
ex-CBS & Talent Associates, joins ABC-TV as mgr. of
program development . . . Henry Epstein promoted from
asst, art dir. to art dir., AB-PT.
Donald A. Pels, ex-WABC-TV business mgr., named
treas., Capital Cities Bcstg. Corp. . . . Paul Von Hagel
named gen. sales mgr., WEAR-TV Pensacola . . . Charles
R. Sanders appointed asst, to the pres., Spartan Radio-
casting Co. ( WSPA-TV & WSPA Spartanburg, S.C.) . . .
Andrew F. Oehmann, attorney in Washington TV-radio
firm of Dow, Lohnes & Albertson, rejoins Justice Dept, as
exec. asst, to Attorney General Kennedy.
New anti-trust chief in the Justice Dept., replacing
Robert A. Bicks, will be Minn. State Supi’eme Court Jus-
tice Lee Loevinger, 47, whose law career includes govt,
work in the anti-trust div. In court cases, appearances be-
fore Congressional committees and in law-journal articles,
Loevinger has won a reputation as an advocate of stiff en-
forcement of anti-monopoly laws — particularly those deal-
ing with price-fixing & rigged bidding.
Earl W. Kintner, outgoing FTC chmn., is understood
to be joining the Washington law firm of Berge, Fox &
Arent — to be renamed Arent, Fox, Kintner, Plotkin &
Kahn.
Ill
FEBRUARY 20, 1961
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
1960 PHONO SALES NEAR RECORD: Phono sales played a stereophonic Concerto for Cash
Register in 1960. Despite a few sour notes last fall, good December business ended the year on the upbeat.
Phonograph sales last year totaled 4,523,385 at factory level, 4,565,837 at retail. Retail sales thus
were 4% ahead of 1959's 4,397,857 units. In dollars, 1960 should prove to be by far the best phono year
because of the heavy proportion of the more expensive stereo phonos to mono units. (The figures aren't
available yet.)
Stereo units represented 73% of phonos sold at retail last year, mono 27%. This compares with 1959's
ratio of 62% stereo, 38% mono. Looking at it another way, stereo phono sales in 1960 were 22% higher than
in 1959, while mono sales dropped 15%.
In terms of factory unit sales of phonos, 1960 was the 2nd best year in history — exceeded only by
the 4,658,000 units sold in pre-stereo 1957. Here's a tabulation of unit factory sales of phonos (not including
record-player attachments) for the last 9 years:
1952
820,000
1955
2,627,000
1958
3,972,000
1953
1,215,000
1956
3,789,000
1959
4,304,000
1954
2,244,000
1957
4,658,000
1960
4,524,000
Like TV & radio, phono sales ended 1960 with a very strong December (Vol. 17:7 pi 6). That month
saw the highest retail phono sales figure registered for any month in the 2 years EIA has been releasing
monthly retail phono statistics. The 907,723 phonos sold that month were 10% more than the previous
record of 822,761 sold in Dec. 1959. This represented a sharp comeback from Nov. 1960's poor retail sales,
which were 18% below Nov. 1959 and were 40% monophonic (Vol. 17:4 pi 8). In Dec. 1960, stereo resumed
its strong dominance, accounting for 74% of the retail unit sales — slightly better than the full year's stereo-
to-mono ratio of 73 to 27.
Here are EIA's final & official phono sales figures for 1960, compared on a monthly basis with 1959:
PHONO FACTORY SALES
1960 1959
Month Mono Stereo Total Mono Stereo Total
January 118,400 341,329 469,729 184,147 177,336 361,483
February 92,649 324,666 417,315 164,873 188,750 353,623
March 63,264 242,623 305,787 119,075 168,117 287,192
April 30,962 142,409 173,371 47,163 126,111 172,264
May 36,793 146,176 182,962 33,366 89,827 123,183
June 69,293 198,407 267,700 44,976 162,900 197,876
July 70,992 222,559 293,561 44,591 158,668 203,259
August 109,321 307,517 410,838 65,179 277,545 342,724
September 146,997 384,289 631,286 102,399 377,785 480,184
October 143,160 391,821 514,980 139,679 456,471 696,050
November 177,786 343,006 520,792 167,879 455,582 623.461
December 123,991 295,075 419,066 154,574 407,744 562,318
TOTAL ....1,183,608 3,339,777 4,523,385 1,267,781 3,035,836 4,303,617
PHONO RETAIL SALES
1960 1959
Month Mono Stereo Total Mono Stereo Total
January 151,813 367,839 519,652 231,429 159,214 390,643
February 102,063 347,860 448,128 171,127 156,477 827,604
March 61,249 249,497 310,746 139,677 140,075 279,662
April 41,503 152,141 193,644 94,226 118,197 212,428
May 39,734 141,080 180,814 70,228 82,765 162,993
June 44,601 165,663 210,264 66,979 100,982 167,961
July 68,787 180,949 239,736 82,742 124,979 207,721
August 79,364 267,581 336,945 98,132 198,926 297,068
September 115,863 264,636 380,499 132,686 257,857 390,543
October 126,807 272,101 398,908 152,248 343,428 495,676
November 174,801 263,182 437,983 183,774 469,048 652,822
December 234,705 672,018 907,723 229,989 592,772 822,761
TOTAL ....1,231,290 3,334,547 4,565,837 1,653,137 2,744,720 4,397,857
UHF SETS TOTAL 7.5% OF OUTPUT: As FCC prepares for its uhf experiments in N.Y., a
look at the status of uhf today, from standpoint of production & sales, shows business still low — but steady.
Factory production of all-channel, uhf-equipped TV sets has leveled off in the last 3 years at less than
450,000 annually, or between 7 & 9% of total TV-receiver output. This figure is believed to constitute about half
the total of uhf sets sold each year. The difference is made up by turret-tuner sets which contain uhf strips
when sold (about 10 to 12% of all turret-tuner sets) and sets converted to uhf by distributors & dealers.
Annual sales of sets which can receive at least one uhf channel thus is believed to total about one
VOL. 17: No. 8
17
million. These sets serve a hard core of 92 uhf stations (including 15 non-commercial educational outlets). In
addition there are 236 uhf translators on the air — but set & tuner makers say their impact on business has
been virtually unnoticeable, because the areas they serve are so small.
We estimate that at least 12 million uhf sets & uhf conversion units (including tuner strip sets) have
been sold since the first uhf stations went on air in 1952. However, most of these uhf devices are no longer in
use, due to natural obsolescence cycles & uhf stations leaving the air. Just how many uhf tuners are now
standing idle is almost impossible to estimate.
Uhf tuning strips for turret tuners has become a stable business for Standard Kollsman Industries, the
big tuner maker, which says that its sales of uhf strips have been steady almost since uhf's early days.
All-channel set production declined sharply from 1956 to 1958, however, but now appears to have
leveled off. This table, compiled from EIA and Television Factbook figures, shows factory production of
all-channel sets since 1953, in units and as a percentage of total set production, together with total number of
stations on air at end of each year (educational stations in parentheses):
Year
Uhf output
% of
total
Stations
Year
Uhf output
% of
total
Stations
1953
1,459,500
20.2%
122
(1)
1957
779,800
12.2%
90
( 6)
1954
1,383,500
18.8%
117
(3)
1958
418,300
8.5%
84
( 7)
1955
1,181,800
15.2%
102
(5)
1959
435,600
6.9%
85
(10)
1956
1,035,200
14.0%
96
(6)
1960
428,500
7.5%
91
(15)
Future of uhf set business will, of course, depend largely on FCC and, quite possibly, Congress
(which has pending an FCC request to require all-channel tuners in all sets). But barring any govt.-dictated
changes, the market can be expected to stay about the same for the next few years.
Biggest uhf markets should continue to be Holyoke-Springfield & Hartford-New Britain, Mass.;
Scranton-Wilkes-Barre, Pa.; Elkhart-South Bend & Fort Wayne, Ind.; Peoria, Decatur & Springfield, 111.; Tampa-
St. Petersburg, Fla.; Fresno & Bakersfield, Cal.; Youngstown, O.
TV-RADIO PRODUCTION: EIA statistics for week ended Feb. 10 (6th week of 1961):
Feb. 4-10 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 110,410 112,301 129,510 583,231 793,484
Total radio 264,411 289,045 358,817 1,608,420 2,095,691
auto radio 79,281 101,244 141,871 569,003 948,244
TV Buying Plans Up: TV business should be even better
than last year during 1961’s first half if consumers follow
through on their stated intentions to buy, as measured in
Newsweek’s Survey of Consumer Buying Plans. The latest
installment of the continuing survey, conducted by National
Industrial Conference Board, was based on 10,000 telephone
interviews by Sindlinger & Co. during Nov. & Dec.
TV, in fact, shows up as almost the only bright spot
among all products listed. Consumers’ plans to buy TV
sets during first half of this year were up 21% from their
stated plans just a year ago — as opposed to these other
products: New cars, down 4%. Furniture, down 9%. New
houses, down 2%. Dishwashers, down 28%. Ranges, down
2%. Refrigerators, down 2%. Washing machines, down
10%. Vacuum cleaners, down 1%.
The only other major categories which were up from
a year ago were used cars, up 22%; older houses, up 6%;
vacations, up 2%.
Said Newsweek : “A year ago, when most U.S. con-
sumers & businessmen alike were anticipating a boom year
in the U.S. economy, there was a surge of plans to buy
almost all of the 9 appliances covered in the survey. Inev-
itably, the latest reading looks gloomy in contrast. Of all
the items surveyed, only TV sets showed any improvement
over 1959 levels.”
Canadian TV Declines: Canada’s TV industry wound up
1960 on the downgrade. Distributor sales to dealers fell
off sharply to 340,755 units, from 405,965 in 1959, reports
EIA of Canada. The only 1960-over-1959 gain was scored
by high-end TVs — the 3-way combos, which increased sales
nearly 30%. All other product categories were down.
December business also reflected the downbeat trend.
The 29,375 units sold to dealers in 1960’s final month
trailed preceding month’s 35,469 units & Dec.-59’s 32,208.
The breakdown of total 1960 sales (corresponding
1959 figures in parentheses): Portables, 64,162 (69,979);
table models, 69,309, (107,757); consoles, 188,857 (215,872);
combinations, 18,427 (14,357).
In December, portables & combos ran ahead of the year-
earlier pace, but not by enough to offset the table & con-
sole slump. Breakdown for December (vs. Dec. 1959) :
Portables, 5,297 (4,350); table models, 6,488 (8,852); con-
soles, 15,361 (17,429); combinations, 2,229 (1,577).
Eastman Kodak will begin to manufacture magnetic
tape later this year in Rochester, N.Y. Initially, Kodak
will market audio recording tape through its photo dealers.
The company later will make video & computer tapes.
18
FEBRUARY 20. 1961
ABRAMS PREDICTS PICKUP: Emerson Pres. Benjamin
Abrams guardedly forecast an improvement in the
economic picture and in Emerson’s TV-radio business
last week at the company’s stockholder meeting in N.Y.
At the same time, he revealed that Emerson has intro-
duced a new British-developed polyester finish for TV
cabinets, requiring no waxing, resistant to stains,
scratches and other damage.
Despite a poor year in 1960 (see p. 19 & Vol. 17 :5 pl9)
and a slow first quarter, Abrams said: “I think the next
12 months will be an improvement and the economic
picture will be better.” He applauded the efforts of the
Kennedy administration to shore up the economy and pre-
dicted their effects may be felt in 2 or 3 months, stimulat-
ing public optimism. “And I don’t know anything that can
help our economy more than a dose of optimism.” Other
points made by Abrams:
New cabinet finish: Emerson’s Brooklyn cabinet plant
is now turning out high-gloss Polyester-finish cabinets for
3 TV models at the rate of 200 a day, and will soon increase
to 400-to-500 daily. First reports, including the results of
a sale at Macy’s (N.Y.), have been encouraging, he said.
The company currently is developing a non-glossy velvet-
finish version. The finish doesn’t add to the cost of the set.
Prices: List prices of Emerson radios were cut 20%
Jan. 1, he said, but except for sets in inventory, profit
margins were retained due to production & administrative
economies. He reported “only minor price changes” in TV
and predicted relative stability in this field. The most
significant TV price change has been reduction of a 19-in.
portable $10 to $159.95 to meet competition of GE’s simil-
arly priced set (Vol. 17:1 et seq.).
Imports: Abrams attributed much of Emerson’s profit
drop last year to import competition. He confirmed that
his company had discontinued imports of Japanese tran-
sistor radios last summer because of the unstable price
structure of Japanese radios. (They had been sold under
Emerson’s Jefferson-Travis tradename). “We are fighting-
imports,” he said. He added later that Emerson has no
Japanese operations & uses no Japanese components.
Battery TV : Emerson’s battery-operated 10-in. TV set
(Vol. 16:17 pl5) never reached mass production because
“we found battery TV does not have ready acceptance at
the price it must be sold for in order to make a profit.”
At the $250 list price, which represented a loss for Emer-
son, he said, there “was no great interest” in the product.
TV-radio outlook: The industry should sell about 6
million TV sets this year, Abrams guesstimated after the
meeting. Because he anticipates a large 2nd-set market —
for portables — he said the dollar volume may not be as
high as last year. As to radio, he predicted “Emerson will
do better,” largely as a result of its Granco FM line.
Color: “There is an improvement in interest in color.
It’s still not big business. We think it’s going to grow
slowly.” The company has color sets in both its Emerson &
DuMont lines.
Isophase loudspeaker: The wafer-thin Israel-invented
speaker, to which Emerson owns Western Hemisphere
rights (Vol. 16:25 pl8) is coming closer to commercial
application. A tweeter version is now undergoing pre-
production work, while the woofer “still needs develop-
ment.” He declined to say when it would be ready.
DuMont operations: Sales of DuMont products in-
creased in 1960, said Abrams, and “further improvement is
seen in 1961.” He said the direct-to-dealer distribution has
made this line more profitable to dealers than most lines.
TV-RADIO SALES SLOW: January TV sales continued at
the same slow pace set the last few months of 1960,
preliminary estimates indicate. For the year’s first
month, at least, the skyrocket pace of radio sales
slowed down, and there was some evidence that radio
inventories were at a potentially dangerous level.
Retail TV sales totaled an estimated 403,000 sets,
down 32% from the 591,000 sold in Jan. 1960. Distributor-
to-dealer sales were down only 3% to 407,000 from Jan.
1960’s relatively low 421,000. Sales were still higher than
the 361,000 factory production registered in January, and
end-of-month inventories at all levels totaled 1.7 million
sets, 19% lower than the 2.1 million of Jan. 31, 1960, and
considered a safe figure. At all levels, TV-set inventories
were lower than a year ago — retail inventories were 707,-
000 (vs. 828,000 last year), distributor 592,000 (vs. 813,-
000), factory 402,000 (vs. 450,000).
As reported last week, radio sales suffered a setback
in January (Vol. 17:7 pl7) which could have been due to
poor weather over much of the U.S. Distributor sales were
450.000, down 36% from Jan. 1960’s 705,000; retail sales
560.000, down 30% from 803,000 one year earlier. If radio’s
sales dip continues, inventories would seem much too high.
Total radio inventories at the end of January were about
the same as one year before — 3,682,000 at all levels, com-
pared with 3,704,000 last year. Retail inventories were
1,563,000 (vs. 1,625,000), distributor 1,201,000 (vs. 1,170,-
000), factory 918,000 (vs. 709,000).
The industry, however, was withholding judgment on
the significance of the preliminary January figures. Jan-
uary statistics — particularly on the manufacturer & dis-
tributor levels — sometimes have a tendency to be less ac-
curate than those for other months. In addition, the effect
of the unusually severe winter in the East has been diffi-
cult to assess. And recent consumer surveys seemed to in-
dicate moi-e people will want a TV this year (see p. 17).
Trade Personals: Robert L. Shaw, former pres, of Syl-
vania Home Electronics Corp., resigns as exec, vp, DuMont
Emerson Corp.; Emerson Pres. Benjamin Abrams says no
decision has been made as to whether he will be replaced
. . . Col. Francis N. Miller (ret.), former chief of staff,
Army Proving Ground, Ft. Huachuca, Ariz., named head of
field engineering section of Sylvania’s Electronic Defense
Labs . . . Charles Hubbard resigns as mgr. of product plan-
ning, Sylvania Home Electronics Corp.
Dr. Jerrold R. Zacharias, director of MIT Lab for
Nuclear Science, elected to Sprague Electric board, suc-
ceeding Dr. Jerome B. Wiesner, who resigned following his
appointment as special asst, for science & technology to
President Kennedy.
Robert A. Bailey promoted from industrial sales mgr.
to special product mktg. dir., International Resistance Co.
. . . C. R. Lambert named chief mfg. engineer, Philco
computer div. . . .Calvin Globe promoted from asst, ad mgr.
to sales promotion mgr., CBS Electronics.
Milton J. Shapp, Jerrold Electronics pres, and strong
Kennedy campaigner, is now serving Commerce Secy.
Hodges as a special consultant. Assignment: Stimulate
business growth. “The Commerce Dept, has been merely
a collector of statistics,” Shapp said last week, “and Mr.
Hodges is determined to see that it takes a positive role in
encouraging business development.” William Ruder, chmn.
of the N.Y. PR firm of Ruder & Finn, has been named
special asst, to Hodges in charge of public affairs.
VOL. 17: No. 8
19
Finance
SCREEN GEMS’ STORY: Hitherto unreleased details on
the operation of Screen Gems, Columbia Pictures’ TV
subsidiary, were made available to the public last week
as 288,400 shares of its stock went on sale at $9 a
share to Columbia stockholders on the basis of one
Screen Gems share for each 5 Columbia shares held on
Feb. 9 (Vol. 17:7 p24). Columbia will still hold about
89% of the stock. Highlights of the prospectus issued
by the underwriting team headed by Hemphill, Noyes
& Co. and Hallgarten & Co. :
Screen Gems’ peak year was the fiscal year ended
June 25, 1960, when its sales totaled nearly $41.7 million,
net income $1,620,017 (see table below). Although the
first quarter of fiscal 1961 showed declines in both gross &
net, the company has more national network programming
than in any other year of its history, and more than 90%
of the network income is due to be reflected in the results
of the year’s last 3 quarters.
For fiscal 1960, reruns grossed $8.75 million for the
company (up from $6.15 million in fiscal 1959) and repre-
sented 30% (up from 22%) of Screen Gems’ gross profits.
In fiscal 1960, approximately 85% of the company’s reve-
nues was derived from TV-licensing of films & features
and about 12%% from sale of commercials. The remain-
ing 2%% came from merchandising & other activities.
For the 1960-61 season, the company has 399 indi-
vidual episodes (14 series) slated for first-run telecasting.
Screen Gems is producing 117 of these itself, and has par-
ticipation deals with outside producers for 282. Screen
Gems’ interests in programs which it produces but in which
others have participating interests vary from 31% to 95%
and average 65%; its interests in programs produced by
independent producers range 10-to-50%, average 30%.
2,078 Rerun Episodes Available
In the rerun field, Screen Gems has 2,078 individual
episodes (551 produced by Screen Gems, 352 acquired,
1,175 produced by outside producers) currently in distribu-
tion or due for distribution.
As to feature films, Screen Gems has distribution
rights to 1,400 (of which it owns 112), plus about 1,000
shorts. Of the features, some 450 are pre-1948 Columbia
pictures, 600 pre-1948 Universal films. In the post-1948
field, Screen Gems’ deal with CBS o&o stations will gross
about $11 million (of which Screen Gems will receive at
least 25%), and the company estimates that the CBS o&o
markets constitute about 30% of the potential sales for
these features.
Screen Gems’ total assets as of Sept. 24, 1960 are
listed as $30,554,827 (up from $28,360,325 on June 25,
1960), current assets at $22,280,444 (from $19,867,909).
Its retained-earnings balance on Sept. 24, 1960 totaled
$4,084,825 — down from $4,132,280 on June 23, 1960.
For the last complete fiscal year (ended June 25,
1960) and the preceding year (ended June 27, 1959),
Screen Gems reports:
1960 1959
Gross revenues $41,690,402 $40,411,092
Net income 1,620,017 1,097,907
Per common share .... 720 49 0
Common shares 2,250,000 2,250,000
For 13 weeks ended Sept. 24, 1960 vs. Sept. 26, 1959:
Gross revenues $6,218,374 $7,448,113
Net income 152,545 384,303
Per common share .... 7 0 170
Emerson expects to acquire control of Granco Products
“before long,” Pres. Benjamin Abrams told stockholders at
the annual meeting in N.Y. last week. Emerson has an
option to buy control of the FM radio producer, to which
it made a loan last year (Vol. 16:31 pl8). In response to
a question, Abrams assured stockholders that the option
price is “considerably under the market” for Granco stock.
He also revealed that Emerson plans soon to sell a “rela-
tively small” percentage of its govt. & industrial subsidiary
Emertron Inc., giving Emerson stockholders first option to
buy Emertron stock. Emerson’s first-quarter sales will be
“slightly under” those of last year’s comparable period,
he said, and “the profit picture will not be as good.” But
he added: “The decks have been cleared and from this
point on we expect to show improvement.” Emertron, he
said, “was in the black for February, and we expect it to
stay in the black.” (For Abrams’ comments on consumer-
electronics trade picture, see p. 18.)
Guild Films trustee was named last week to settle the
debts of the defunct distributor of TV films (Vol. 16:43
p9). He’s N.Y. attorney Daniel Glass. A meeting of
creditors has been set for March 2. A schedule filed in
Southern District Federal Court in N.Y. listed Guild
Films’s liabilities at $10,101,047, vs. assets of $277,475,
excluding a 69% interest in Inter-World TV Films Inc.
Webcor will declare a 5% stock dividend next month,
at the quarterly board meeting, Chmn. Titus Haffa informed
stockholders at the recent annual meeting. The stockholders
approved a proposal to double the number of authorized
common to 2 million shares.
Minnesota Mining’s 1960 sales were “very close” to
$550 million, nearly 10% ahead of 1959’s record $500,675,-
932. The 4th-quarter sales also set a record — topping $145
million, vs. $137 million in the same 1959 quarter.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, February 16, 1961
Electronics TV-Radio- Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
19*4
21
Magnetics Inc.
8%
10
Aerovox
urn
11%
Maxon Electronics _ _
15
16 'A
Allied Radio
20%
22%
Meredith Pub. _
36%
3 9 ’/a
Astron Corp.
1*6
2%
Metropolitan Bcstg.
24
25%
Baird Atomic
24*4
26%
Milgo Electronics
23
25*/a
Cetron
5
6V&
Narda Microwave
57/a
6%
Control Data Corp.
83 'i
87%
Nuclear of Chicago
43%
4714
Cook Elec.
11 Vi
12%
Official Films ___ 2-11/16 3-1/16
Craig Systems
16%
18%
Pacific Automation
4%
5%
Dictaphone
33
35%
Pacific Mercury
5%
6%
Digitronics
24%
27
Philips Lamp
15714
163
Eastern Ind. _
14 Vj
15%
Pyramid Electric
27/a 3-5/16
Eitel-McCullough
17%
19
Radiation Inc.
28%
30 Vs
Elco Corp.
17 1/4
18%
Howard W. Sams
43%
47
Electro Instruments
29%
33
Sanders Associates
38%
42
Electro Voice
12%
13V8
Silicon Transistor
4%
5%
Electronic Associates _
3414
37
Soroban Engineering _
43%
47
Erie Resistor
15%
16%
Soundscriber
12%
1414
Executone
20
21%
Speer Carbon
18%
20%
Farrington Mfg.
22%
24%
Sprague Electric _
59%
63
Foto Video
2% 3-7/16
Sterling TV
1%
214
FXR
31
34%
Taft Bcstg.
12%
13%
General Devices
10%
11%
Taylor Instrument
44%
48%
G-L Electronics
7%
8%
Technology Inst.
614
7%
Gross Telecasting
22%
24%
Telechrome
13%
14%
Hallicrafters
36%
39
Telecomputing .
7%
8 '/a
Hewlett-Packard
30%
32%
Time Inc.
100
106
High Voltage Eng.
214
229
Tracerlab
8%
10
Infrared Industries —
19
21
United Artists
7%
7%
Interstate Engineering
18%
19%
United Control
21%
23%
Itek
50%
54%
Universal Trans.
1%
1%
Jerrold
6%
7*4
Vitro
15%
16*4
Lab for Electronics
46%
49%
Vocaline
2% 3-3/16
6
6%
25 'A
27*4
Magna Theater _
2 'A
2%
Wometco Ent.
13%
14%
20
FEBRUARY 20, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Allied Artists
Amphenol-Borg
Electronics
Arvin Industries
Avnet Electronics
Belock Instrument
Bendix
Capital Cities Bcstg.
Gabriel
GPE
International Rectifier
International Resistance
Meredith Publishing
NTA
Perkin-Elmer
Polarad Electronics
Siegler
Storer Bcstg.
Technicolor
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
I960 — 26 wks. to Dec. 31
$ 7,560,000
$ 363,000
$ 312,000
80.323
899 799
1959 — 26 wks. to Dec. 31
9,035,000
846,000'
846,000
.91’
895,346
1960 — year to Dec. 31
60,358,468
5,869,814
2,934,814
2.51
1 171 499
1959 — year to Dec. 31
56,451,533
5,819,605
2,926,605
2.50
1,172,044
1961 — year to Jan. 1“
66,843,000
2,831,000
1,366,000
1.21
1.132 534
1960 — year to Jan. 3
66,174,567
4,186,889
2,031,058
1.80
1,132,534
1960 — 6 mo. to Dec. 31
8,876,406
696,132
.36
1959 — 6 mo. to Dec. 31
8,212,552
769,876
.39
1960 — qtr. to Dec. 31
5,064,211
404,431
.21
1959 — qtr. to Dec. 31
4,360,518
401,585
.21
1960 — year to Oct. 31
14,148,473
(848,352)
(424,352)6
975,086
1959 — year to Oct. 31
15,794,325
711,988
349,988
.383
889,625
1960 — qtr. to Dec. 31
181,661,340
7,632,537s
1.42
1959 — qtr. to Dec. 31
197,490,837
5,753,583
1.13
1960 — year to Dec. 31
8,421, 6017
817,263
.71
1,149,798
1959 — year to Dec. 31
6,067,4247
380,545
.33
1,149^798
1960 — year to Dec. 31
31,237,141
(436,556)
1959 — year to Dec. 31
28,836,253
536,906
.77
1960 — year to Dec. 31a
244,000,000'
5,300,000
3.463
1,127,000
1959 — year to Dec. 31
215,588,430
4,198,200
2.633
1,126,625
1960 — qtr. to Dec. 313
67,800,000
1,690,000
1.18®
1,127,000
1959 — qtr. to Dec. 31
59,168,125
1,154,572
.72“
1,126,625
1960 — 6 mo. to Dec. 31
6,941,832
1,242,204
602,204
.25
2,405,713
1959 — 6 mo. to Dec. 31
6,396,201
1,260,725
602,915
.25
2,405,713
1961 — 52 wks. to Jan. I3
20,824,173'
1,943,450'
1.40
1,386,498
1960 — 53 wks. to Jan. 3
19,810,403
1,783,859
1.29
1,379,398
1960 — 6 mo. to Dec. 31
28,210,657s
1,252,331
632,509
.48
1,322,936
1959 — 6 mo. to Dec. 31
28,468,938°
4,142,576
2,202,854
1.69
1,299,621
1960 — vear to Sept. 30
19,018,000
—
(7,001,891)
1959— 10
1961 — 6 mo. to Jan. 31
11,900,000
435,681
.35
1960 — 6 mo. to Jan. 31
8,700,000
342,919
.30
1960 — 6 mo. to Dec. 31
6,204,676
26,773
,023
1,325,692
1959 — 6 mo. to Dec. 31
6,544,676
374,778
.29“
1,300,092"
1960 — 6 mo. to Dec. 3113
49,053,963
1,776,865
.80
2,216,547
1959 — 6 mo. to Dec. 31
45,059,831
1,758,878
1.07
1,639,602
1960 — year to Dec. 31
10,236,202
5,062,668
2.05
2,474,750
1959 — year to Dec. 31
10,143,392
5,336,682'3
2.16
2,474,750
1960 — qtr. to Dec. 31
1,508,657
.61
2,474,750
1959 — qtr. to Dec. 31
1,756,414
.71
2,474,750
1960 — vear to Dec. 313
28,458,945
345,943
.16
2,211,679
1959 — year to Dec. 31
27,250,407
237,160
.12
2,034,346
Notes: 1Record. “Preliminary. 3After preferred dividends. ‘No tax
provision because of carry-forward credit. '"After $424,000 tax credit.
"Includes $3,215,287 (60d a share) from sale of Elliott-Antomation stock.
^Broadcasting revenue, including $5,518,795 from broadcasting. "Includ-
ing $5,777,343 from broadcasting. “Comparison unavailable because of
change in fiscal year. ‘‘Adjusted for June-1960 2-for-l split. “Including
Jack & Heintz, merged Feb. 2, 1960 (Vol. 17:6 pl6). ‘“Including non-
recurring gain of $581,614 (24^ a share) on sale of radio WAGA Atlanta
Pacific Semiconductors, Thompson Ramo Wooldridge
subsidiary, posted sales of more than $20 million in 1960 —
double the 1959 volume of $10 million.
Reports & comments available: Magnavox, analysis,
Dean Witter & Co., 14 Wall St., N.Y. 5; profile in Feb. 15
Financial World • GPE, review, Walston & Co., 74 Wall
St., N.Y. 5 • “Broadcasting Industry,” report, Hayden,
Stone & Co., 25 Broad St., N.Y. 4 • AB-PT and Cenco
Instruments, reviews, A. M. Kidder & Co., One Wall St.,
N.Y. 5 • Siegler, comments, Auchincloss, Parker & Red-
path, ,2 Broadway, N.Y. 4 • International Electronic Re-
search, prospectus, Schwabacher & Co., 14 Wall St., N.Y. 5.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
AB-PT
Q
$0.25
Mar. 15
Feb.
24
AT&T
Q
.82% Apr. 10
Mar.
10
Buckeye Corp
Consol. Electronics . .
Omitted
Q
.25
Apr. 5
Mar.
14
Famous Players Can.
Q
.37% Mar. 10
Feb.
22
Federal Pacific Elec. .
Q
.20
Mar. 15
Mar.
3
GPE
Q
.30
Mar. 15
Feb.
28
Hazeltine
Q
.20
Mar. 15
Mar.
1
Indiana General
Q
.15
Mar. 10
Feb.
24
Minnesota Mining . . .
Q
.15
Mar. 12
Feb.
24
Sprague Electric . . . .
Q
.30
Mar. 14
Feb.
28
Time Inc
Q
.75
Mar. 10
Feb.
24
The authoritative service for executives in all branches of the television arts & industries
WITH THIS ISSUE: Text of FCC Public Notice on Program Forms (Supplement)
SUMMARY-INDEX OF WEEK'S NEWS
Consumer Electronics
FCC
FCC MAKES PAY-TV TEST OFFICIAL, but spells out set of condi-
tions (pp. 1 & 3).
FCC'S 'PROGRAM UPLIFT' PROPOSAL aims to stimulate ideas
among broadcasters, and pressures from community groups to be
consulted (p. 2 <& Special Supplement).
ENTER, THE MINOW REGIME. New FCC chairman takes oath
March 2. Kenneth Cox definite as general counsel; top Broadcast
Bureau spot still open (p. 10).
Networks
ABC GETS WKRC-TV as new affiliate and strengthens its posi-
tion with 2 other Taft stations (pp. 3 & 4).
'61 -'62 NETWORK SALES ARE VIGOROUS. ABC-TV reports $73
million signed, NBC-TV reports $94 million, and CBS-TV says its
"practically sold out at night" (p. 5).
Film <£ Tape
HOW WILL NBC-TV MOVIES AFFECT TV film? Some Hollywood
executives fear the precedent; others think it won't spread (p. 6).
LITTLE COMPANIES IN DANGER. 2 dozen telefilm companies
have folded or are without production in the face of TV’s mortal-
ity rate (p. 6).
REVUE HITS HOT PILOT PACE. Studio is turning out dozen — or
more — pilots for next season (p. 6).
MOST PRODUCERS COME FROM WRITER RANKS. More than 50
TV-film producers came up from the typewriter corps (p. 7).
ZENITH COLOR ANNOUNCEMENT gives color major boost. Other
manufacturers re-examine their positions. ABC-TV & CBS-TV say
their color position is unchanged. First details of Zenith's fall
color sets & plans (pp. 2, 14 & 16).
WALKER FAVORS GE OR ZENITH STEREO, telling Washington
IRE meeting that Crosby suffers lack of SCA, others aren't suf-
ficiently developed (p. 15).
PACKARD BELL HEADS EAST. Seeks exclusive dealers for TVs,
radios, phonos in major Eastern & Midwestern cities (p. 15).
128 MILLION TRANSITORS valued at $301 million were sold at
factory in 1960, up from 82 million units at $222 million in 1959,
reports El A (p. 17).
Stations
HOMEWORK FOR BROADCASTERS is provided in profusion by
NAB's staff for delegates from 45 state broadcasting assns. (p. 8).
Congress
HOUSE BAN ON TV UPHELD by strictly-political 8-6 Rules Com-
mittee vote against moves to permit broadcast coverage (p. 11).
Finance
TV-ELECTRONICS FUND posts record net assets of $388.2 million
in first quarter of fiscal 1961, ended Jan. 31 (p. 19).
Other Departments
TECHNOLOGY (p. 5). ADVERTISING (p. 10). EDUCATIONAL TV
(p. 10). PROGRAMMING (p. 12). PERSONALS (p. 13).
FCC MAKES HARTFORD PAY-TV TEST OFFICIAL: FCC granted the RKO-Zenith Hartford
pay-TV test last week, as it intended (Vol. 17:4 p2). Vote was unanimous, Comr. Lee absent. It's assumed
theater interests will move promptly to exhaust all appeals for reconsideration, court review, etc., which will
take some months — and an actual start of pay telecasting very likely will be delayed until next year.
Show is on the road, more or less, at any rate. It's been assumed that other pay-TV proponents will
come to FCC with similar applications for tests, now that RKO & Zenith have cleared most of the legal under-
brush— but this kind of pioneering is expensive and the late-comers may well let these well-heeled entrepre-
neurs venture further into the wilderness before they take off.
FCC's announcement was issued Feb. 24, too late for publication of full text of decision which runs
20-some pages. Important aspects of the decision are the conditions attached to the test (for details, see p. 3).
An RKO spokesman offered this comment on FCC's action: "We're very happy about the decision.
None of the conditions was unexpected. Therefore, none, in our view, will interfere with our carrying the
project forward. And therefore we are proceeding with all reasonable dispatch to get it going. In the event
of an appeal, we will decide at that time if it justifies any suspension of preparations. But we believe the
decision is sound and is sustainable on appeal." Opposition spokesmen couldn't be reached at press time.
2
FEBRUARY 27, 1961
ZENITH'S DECISION — A BOOST FOR COLOR: Zenith Radio Corp.'s entry into the color-
TV field next fall is expected to give color its biggest push since RCA began its long, virtually lone cam-
paign. The mere announcement last week by Zenith — the nation's largest TV manufacturer in 1959 & 1960 —
touched off strategy meetings of officials of other set makers which have been hewing to the no-color line.
Warmest welcome came from Zenith's arch-rival RCA, which has sunk a reputed $130 million into
color development & promotion, and has finally guided its own color-TV production into the operating-profit
stage. Five other manufacturers currently offer color TV — Admiral, Emerson (Emerson & DuMont lines),
Magnavox, Olympic, Packard Bell — all depending on RCA as their source of supply for tubes & other color
components & sub-assemblies. Sylvania and at least one other manufacturer are expected to announce
addition of color-TV sets later this year.
Zenith's move won't put color "over the top" automatically. “It's not a big market," Zenith officials
explain — "but we want to be in it." The long-awaited "breakthrough" which will make possible a cheaper
set is not here. The Zenith set will resemble RCA's in both appearance & pricing — 21 -in. round shadow-mask
tube, consoles starting at $600, possibly table models priced lower. It will supply the push, not the panacea.
Step-up in NBC-TV & local colorcasting has been a big help in increasing RCA's color sales recently.
Will Zenith's decision give the wheel another push and prompt a swing to color by CBS-TV & ABC-TV? At
week's end, both networks said it was sets-in-use, not manufacturers-in-color, which counts with them.
From CBS-TV: "Our stand on color is what it always has been. When the manufacture of color
sets increases perceptibly and audience demand warrants it, we will go into regular color programming."
From ABC-TV: "There is no change in our policy on color. We do not feel that present set sales warrant it.
When we feel the demand from our o&o's, affiliates and from public directly, we will go into colorcasting.
Our N.Y., Los Angeles & Chicago studios are equipped to broadcast color within days after a go-ahead."
There are about 600,000 color-TV sets now in use, ARB estimated last week. Although RCA keeps
color sales figures secret, it's a good guess that somewhat less than 150,000 color sets were sold last year (by
all color manufacturers), up from 90,000 in 1959 and 70,000 in 1958.
Color won't be used in Zenith-RKO General pay-TV tests in Hartford, incidentally, even though RKO
General Pres. Thomas O'Neil says the system is capable of handling color. In its pay-TV decision this week
(see p. 1), FCC notes: "Decoders will receive vhf or uhf channels in monochrome and in color when a color
decoder is used on a color receiver." A footnote states: "As noted above, however, color decoders would
not be used in the trial proposed herein."
For details & background on Zenith color plans and industry reactions, see p. 14.
FCC'S 'PROGRAM UPLIFT' PROPOSAL: Because everyone who broadcasts or wants to is
vitally concerned, we're enclosing herewith the full text of FCC's proposed program-form revision ("State-
ment of Program Service") as a special supplement for all subscribers.
Document may be termed FCC's first major "program uplift" attempt in recent years. What's funda-
mentally different about it is that licensees & new applicants would be required to scout their areas and tell
FCC precisely what they've done to determine community needs & what they propose to do to meet them.
Whole proposal raises elementary question of: "So what? — what if we tell them we've done nothing
to determine community needs? Or what if we give them a glowing document — and don't follow it up with
programs? Are they going to take our licenses away?"
Commission theory is this: (1) No one will ignore scouting completely. (2) Mere scouting around is
bound to stimulate some action among broadcasters. (3) Those who are scouted — mayors, ministers, et al. —
will eventually get tired of being consulted without seeing results, will pressure for action.
There's bound to be plenty of comment (deadline April 3, replies April 17), not only from industry,
but from non-broadcast groups. For example. National Council of Churches of Christ plans a major filing.
Comr. Hyde concurred in the proposal but he's mighty dubious, foreshadowing an ultimate negative vote.
Said he: "The more the agency gets into this business, the more impossible its position is likely to become.
It could find itself being held responsible by the public in matters involving creative effort, taste & opinion."
Late in the week, Comr. Craven added his concurring-but-almost-dissenting views: "I have been in
the past, and I continue to be, unalterably opposed to the Commission establishing guidelines for the pro-
gramming of broadcast stations. For, as I have frequently stated, it is the legal obligation & privilege of the
VOL. 17: No. 9
3
licensee and not the government to ascertain the mass communication needs, tastes and desires of the com-
munities of this country ... In my opinion, it is the govt.'s duty merely to ascertain whether the licensee
has the sense of public responsibility necessary to enable him to operate a broadcast station in the public
interest, and whether he has been diligent in ascertaining the needs, tastes and desires of his community."
(Limited quantities of extra copies of FCC's proposal are available to subscribers on request.)
ABC PUSHES FOR NEW AFFILIATIONS: Affiliation coup was scored last week by ABC in
Cincinnati. Taft Bcstg. Co. outlet WKRC-TV Cincinnati is shifting its affiliation from CBS-TV to ABC-TV, effec-
tive April 30. One reason: ABC was willing to offer more than CBS (see p. 4). As part of the deal, ABC
will also move up to equal footing with CBS for good time periods in 2 other Taft TV markets, Birmingham,
Ala. & Lexington, Ky. where ABC has been operating on a "shared-affiliation" basis.
ABC-TV is now competing strongly with other networks for affiliates, as well as in a number of night-
time program periods. Rivalry has been just below the level of public visibility ever since ABC got off to fast
rating start last fall. ABC's uphill fight (most major-market affiliations v/ere carved up between NBC & CBS
before ABC became a TV network reality) was treated by the other networks, at first, with some amusement.
More recently, they've been visibly annoyed, as when NBC Chmn. Robert W. Sarnoff took a swing at ABC's
lack of "balanced" programming at last fall's NBC affiliates meeting (Vol. 16:47 p7).
ABC has been quick to seize advantage lately with affiliates in capitalizing on other networks' head-
aches. It has extensively promoted the ratings of its top shows ("Untouchables," "77 Sunset Strip," "The Rifle-
man") to non-ABC affiliates 6c shared-affiliation outlets. It has wooed NBC outlets (playing up the low ratings
of many NBC specials) and CBS outlets (pointing to the new CBS daytime plan -which not all affiliates like).
Auxiliary Services
More about
FCC’S PAY-TV STRINGS: FCC made sure it will keep a
tight rein on the RKO-Zenith Hartford pay-TV test
(p. 1) by carefully spelling out the conditions. Here-
with is the Commission’s discussion of the conditions
and text of the conditions themselves:
“The Broadcast Bureau proposes that a grant herein
be conditioned upon faithful compliance by Applicant, RKO,
Zenith and Teco with the letter & spirit of all require-
ments of the Third Report [FCC document permitting
pay-TV tests], and upon full adherence by each of those
parties to the sworn undertakings & commitments to the
Commission which were made in the application & during
the hearing. Although such conditions would be implied
in any event, since Applicant & the other participants
are willing to have them expressly attached, we will make
them express if only to stress the importance which the
Commission places on candor & responsibility in all of its
proceedings.
“The Bureau suggests the inclusion of certain other
conditions such as compliance with all pei'tinent Commis-
sion Rules, screening of all promotional matter by the Ap-
plicant, and furnishing to the Commission of all information
requested by it. These are included by implication in the
condition discussed in the preceding paragraph and need
not be made express conditions. Some comment should be
made at this point regarding the problem of review by the
Applicant of advertising & other promotional matter con-
cerning the proposed Phonevision trial. As we noted
earlier, we have had occasion in the past to reprimand
Zenith for its failure to respect our views concerning pro-
motional material which could deceive the public into
believing that Phonevision would soon be permanently
established. Although this incident can not be attributed
to nor serve to discredit the Applicant, it does prompt the
Commission to warn all the participants in the proposed
trial that similar conduct in connection with this author-
ization will not be tolerated. Every effort should be
made to apprise the public, especially the subscribers of
the service, that a trial — and only a trial — for a 3-year
period is involved. In view of Zenith & Teco’s commitments
to ‘clear’ all promotional matter with the Applicant, the
latter will be held ultimately responsible for the matter in
advertising & other promotional copy in the Hartford area
which is attributed to any of these participants.
“The Bureau would also require Applicant, Zenith and
Teco to submit any agreements, arrangements, commit-
ments or understandings with third parties concerning ‘type
and quantities of programming to be furnished, compensa-
tion arrangements, and other similar matters going to the
basic terms and conditions of agreements affecting the
procurement and flow to the station licensee of subscription
programming.’ We need not determine, at this time,
whether such a broad condition would be expedient or
necessary, because we are deferring for the present a
determination of exactly what reports and information will
be required of the Applicant and the parties associated in
this effort. We will require, however, that Applicant main-
tain complete files and records of all such arrangements for
inspection by or submission to the Commission at any time
during and after the trial.
“There was extensive discussion during the instant
hearing concerning the possibility that Applicant would
conduct a viewer survey before the commencement of
Phonevision operations in Hartford. Applicant is uncertain
that such a survey could be completed prior to commence-
ment of the operation, and the Broadcast Bureau has
suggested that commencement be postponed until the
survey is completed. We do not believe that postponement
is necessary, nor are we certain that the Applicant should
be called upon by the Commission to undertake the expense
of conducting such a survey as a condition to grant of its
application. Therefore, no such condition will be imposed.
We would encourage Applicant to make such a survey of
its own accord, however, since it would appear, potentially
at least, to be useful to the Applicant and the Commission,
and could make the trial more meaningful . . .”
4
FEBRUARY 27, 1061
FCC then proceeds to make the conditions specific:
“(1) Hartford Phonevision Company; RKO General
Inc.; Zenith Radio Corporation and Television Entertain-
ment Company Inc. and each of them shall faithfully
comply with the letter and the spirit of all the require-
ments and conditions set out in the Commission’s Third
Report on subscription television, and shall fully adhere to
their sworn undertakings and commitments addressed to
the Commission directly in testimony by their presiding
officers and through endorsement of the instant application.
“(2) Hartford Phonevision Company shall file with the
Commission complete information concerning the classifi-
cation of subscribers to its subscription service, other than
‘private home subscribers’ as described in the instant
application, and approval thereof by the Commission shall
precede the effectuation of any agreement for service with
such other classified subscriber.
“(3) Hartford Phonevision Company and RKO General
Inc. shall maintain a complete record of all aspects of the
trial operation, including any agreements, arrangements,
commitments or understandings with any third persons
concerning subscription programs which may become avail-
able for use, whether or not actually used, in the proposed
trial operation, and shall keep such information available
for inspection by or submission to the Commission.”
Commission wraps it up with these final orders:
“It is further ordered, that the instant authorization is
for a period of three (3) years, such period to commence on
the date of the first transmission of subscription programs
to subscribers; that the instant authorization is for a trial
only, and as such shall not be renewable as of right; and
that subscription operation pursuant to this authorization
shall commence within six (6) months of the date of this
order unless for good cause shown, the Commission, in its
discretion, extends the date for the commencement of
subscription programming;
“It is further ox*dered, that this authorization may be
suspended upon notice to the grantee that the requirements
of the Third Report concerning electrical interference are
not being met, such suspension to remain in effect until
provision is made for compliance therewith satisfactory to
the Commission; and
“It is further ordered, that this authorization will be
terminated automatically should the authority of Hartford
Phonevision Company for the regular operation of station
WHCT be terminated for any reason prior to the expira-
tion of the afore-mentioned three-year trial period; and
“It is further ordered, that this authorization may be
revoked or modified prior to the expiration of the three-
year period if, in the judgment of the Commission, such
action is required in the public interest; provided, however,
that no order of revocation or modification shall become
final until the grantee has been notified in writing of the
proposed action and the reasons therefor and has been
afforded an opportunity to show cause, in writing within
thirty days, why such action should not be ordered. Grantee
may also request oral argument or an evidentiary hearing,
and may propose issues to be determined therein. In such
cases the Commission will designate for oral argument or
evidentiary hearing such issues [it deems appropriate].”
■
FCC’s CATV bill, authorizing the Commission “to
issue rules & regulations” for systems but not to license
them (Vol. 17:8 plO), has been introduced — “by request”
— by Sen. Engle (D-Cal.). Acting for Senate Commerce
Chmn. Magnuson (D-Wash.), he submitted the text of the
Commission-drafted legislation, along with a transmittal
letter from FCC Chmn. Ford, but made no recommendation.
Networks
More about
TAFT’S CBS-TO-ABC SWITCH: A 12-year affiliation be-
tween CBS-TV and Taft Bcstg. Co.-owned WKRC-TV
Cincinnati ended last week as Taft officials prepared to
switch to the ABC-TV lineup of primary affiliates
(see p. 3). Happily announcing the change, ABC’s
official statement quoted Pres. Hulbert Taft Jr. as
crediting “the meteoric rise of ABC in network TV
programming” as the reason for the change.
Two more affiliate relationships are involved in the
Taft switch. In Birmingham, Ala., a 2-station market,
Taft-owned WBRC-TV already shares an ABC-TV affilia-
tion with Newhouse-owned WAPI-TV, the Birmingham
NBC-TV affiliate. WBRC-TV is retaining its CBS affiliation
(and has not notified CBS of any change) but is upgrad-
ing the ABC-TV end of its affiliation to an “equal” status.
By this, presumably, WBRC-TV will no longer give CBS-
TV a first priority on choice time but will pick equally
between program offerings of the 2 networks.
ABC-TV will also be upgraded in status (and will im-
prove its compensation rate) in another 2-station market
in which there’s a Taft-owned station — Lexington, Ky.
There the affiliations are virtually a repeat of the Bir-
mingham situation, with Taft-owned WKYT carrying
CBS-TV & ABC-TV and WLEX-TV carrying NBC-TV
and ABC-TV schedules. Again, Taft will retain the CBS-
TV affiliation and is expected to improve ABC-TV’s status
in time clearances. Both Lexington outlets are uhf.
The Taft group has had a good experience with ABC-
TV affiliation — its WTVN-TV Columbus, now rates “first
place in its coverage area, from sign-on to sign-off,” ac-
cording to Pres. Taft. But there is more to the switch
than just the rating strength of ABC-TV, apparently.
Rate Boost and Increased Compensation
In its new network liaison, Taft’s WKRC-TV will get
a substantial rate boost, we learned in N.Y., jumping its
Class A network hourly rate in the ABC-TV lineup $300
to a new level of $1,800. (In the CBS-TV lineup, WKRC-
TV has been getting $1,500.) Also, WKRC-TV will get
better than 50% of the network price in its compensation
agreement with ABC. (About 30% is considered the indus-
try standard for affiliate compensation.)
CBS is understandably not pleased by the switch, but
it’s largely a case of hurt pride. The CBS-TV affiliation
will, almost certainly, be switched before March 1 to
WCPO-TV, the current ABC-TV affiliate in Cincinnati —
and probably at an improvement in that station’s present
$1,750 rate in the ABC-TV lineup. CBS has also felt for
some time, we learned, that WKRC-TV’s value in the
CBS-TV lineup was reduced slightly by its partial overlap
with CBS-TV affiliate WHIO-TV in Dayton— an overlap
which won’t be repeated by WCPO-TV affiliation.
Whether the semi-defection of the Taft stations from
CBS-TV was caused by that network’s new “daytime min-
utes” sales plan (Vol. 17:7 pp3 & 9 et seq.) was a moot
point. Taft was one of several station groups which didn’t
like the plan when it was announced earlier this month,
and stayed away from it. Last week, only the Meredith
Stations, among major multiple-station groups, were not
carrying the controversial 10 a.m.-noon participation line-
up, and such groups as Westinghouse, Storer and Corin-
thian were all in the CBS-TV late-morning fold.
VOL 17: Nn. 0
1961 -’62 Outlook Is Bullish: Fall business figures flew
furiously last week after the appearance of an ABC-TV
statement that $73 million had already been signed for the
1961-62 season. “We are far ahead of last year in advance
business,” said Pres. Oliver Treyz, adding that his network
by contrast, had signed only $49 million by March of last
year. No breakdown of how the $73 million is distributed
was offered, but the network made the point that the figure
did not include “option contracts which may not be renewed,
or vague, unconfirmed commitments.”
How is NBC doing? “$94 million is firmly committed
over here, but the figure has not been generally released
because we can’t yet announce the breakdown,” we were
told. “We’ve sold the entire Sunday-night line-up, and that
represents $39-million gross for one night alone.”
CBS-TV wouldn’t give us an official business level for
the 1961-’62 season, but a network source said: “We are
practically sold out at night for fall.” Program schedules
at CBS-TV are still in the near-final state, and a few busi-
ness deals are hanging fire until the last holes in the
schedule are filled. “We don’t like to give out sales-level
figures,” our CBS source said, “because we don’t want to
get in a dollar horse-race.”
* * *
CBS-TV concessions to General Foods — renewal bait
for that company’s estimated $20-million worth of night-
time business (Vol. 17:7 plO) — were “extremely good,”
according to GF agency Benton & Bowles. “We went to
all 3 networks and, being good traders, we accepted the
best offer,” said a B&B media official. Neither advertiser,
agency nor network would comment on particulars of the
offer, but it’s understood that CBS made GF the following
pi’omises: A 3-year lease on the 9-10 p.m. Mon. and 9:30
p.m. Wed. time slots; an option to put whatever programs
it wants in these time periods; and a network promotional
expenditure of $400,000 for each GF show.
* * *
New CBS daytime business was landed by that network
last week from S. C. Johnson (Johnson’s Wax etc.). The
total contract calls for more than $500,000 worth of addi-
tional daytime CBS-TV participations for Raid insecticide,
about half of which will be in the 10 a.m.-noon lineup.
Johnson previously had ordered nearly $l-million worth of
CBS daytime availabilities for the first half of 1961.
NETWORK SALES ACTIVITY
ABC-TV
Adventures in Paradise, Mon. 9:30-10:30 p.m., part. eff.
August. Lever Bros. (BBDO)
CBS-TV
Kentucky Derby, May 6; Preakness, May 20; Belmont
Stakes; June 3.
Pabst Brewing (Kenyon & Eckhardt)
Wynn Oil (EWR&R)
American Tobacco (SSC&B)
Father Knows Best, Tue. 8-8:30 p.m., part. eff. April.
General Foors (Ogilvy, Benson & Mather)
Daytime programming, 10-12 a.m., part. eff. immediately.
Lever Bros. (SSC&B)
NBC-TV
Daytime programming, part. eff. Maich & April.
Lever Bros. (BBDO)
Union Underwear (Grey)
TV Guide Award Show, June 13, 10-11 p.m.; full-sponsor-
ship.
Thomas J. Lipton (SSC&B)
NBC-TV’s Sunday-night schedule for fall, now sold out
promises: A 3-year lease on the 9-10 p.m. Mon. and 9:30
(see next column), is considerably different from the ’60-’61
line-up. Walt Disney’s new color-film show (Vol. 16:49 p7)
will occupy the 7:30-8:30 p.m. berth, with RCA & another
firm “to be announced shortly” co-sponsoring. The Snow
Whites, under Procter & Gamble sponsorship, is slotted for
8:30-9 p.m. Chevrolet, which retains the 9-10 p.m. Dinah
Shore time (Vol. 17:8 p6), is putting in Bonanza. And the
Du Pont Show of the Week, a Don Hyatt-Irving Gitlin
potpourri of music, variety, drama and documentary shows,
is scheduled for 10-11 p.m. Other NBC fall business:
Sing Along with Mitch is 75% sold and slated opposite The
Untouchables (Thu. 9:30-10:30 p.m.); participation sales
are “soaring” for the Saturday-night feature films, as well
as for Americans and Laramie.
Initial expansion of ABC News under vp James C.
Hagerty’s direction is an across-the-board capsule news
show, ABC Mid-Day Report to be seen (Mon.-Fri. 1:25-1 :30
p.m.) with the network’s About Faces series (1-1:25 p.m.),
starting March. 6. Featured on the newscasts will be ABC-
TV correspondent A1 Mann, who covered political news for
the network last year and who wrote the Peabody-award-
winning Mr. Khrushchev Abroad series of 12 shows. No
sponsor for the series has been announced.
CBC has accepted the recommendations of a concilia-
tion board concerning the network’s wage dispute with its
news-service employes, members of the Canadian Wire
Service Guild (Local 213, American Newspaper Guild).
Subject to Guild approval, the recommendations call for a
new 2-year contract (ending May 31, 1962), three 3%
salary increases (retroactive to June 1, 1960; effective
April 1 & Nov. 1, 1961); new employment classifications.
ABC-TV is offering American Tobacco a fall season
Tue. 8-8:30 p.m. slot for Bachelor Father, now in NBC’s
Thursday lineup. Should the cigaret company decide to
move the series to ABC, Bachelor Father will see some
familiar program faces — Peter Gunn, The Fight of the
Week, NCAA football games, the Oscar awards — all of
which have switched from NBC to ABC this season.
NBC schedule shifts firming up: Thriller will move
from its present Tue. 9-10 p.m. berth to Mon. 10-11 p.m.
The Price Is Right (Wed. 8:30-9 p.m.) will also occupy the
Mon.-night slot being vacated by Wells Fargo, with spon-
sor Lever Bros, negotiating for a second NBC Mon.
nighter as a lead-in.
Technology
Tribute to amateurs was paid by FCC Chmn. Ford &
Edward P. Tilton, vhf-uhf specialist of the American
Radio Relay League, at GE’s annual Edison Radio Amateur
award dinner in Washington Feb. 23. Ford outlined the
history of govt.’s attitude toward amateurs, telling how it
had changed from regarding the hams as nuisances to
present-day encouragement. “I believe,” he said, “that
the radio amateur is undisputedly the true pioneer in the
field of radio-wave propagation.” Tilton documented that
with a technical history, relating how amateurs have con-
stantly moved up in frequency, making “impossible” bands
work. The winners were John T. Chambers, Palos Verdes
Hills, Cal., a satellite-communications-projeet leader for
Hughes Aircraft, and Ralph E. Thomas, Kahuku, Oahu,
Hawaii, engineer-in-charge of an RCA Communications
station (Vol. 17:6 p7). Their achievement was the success-
ful working of 432, 220 & 144 me over the 2,540-mile path
between their homes. Next step: 1296 me.
6
FEBRUARY 27, 1961
Film & Tape
NBC’S MOVIES TO AFFECT FILM? Hollywood TV-film ex-
ecutives, closely watching NBC-TV’s scheduling of
post-1948 movies in prime time next season (Vol. 17 :8
p4), are widely split in their reactions as to what effect
this may have on their industry.
Some think the move, if successful, will spread and
the transition may be “earthshaking,” as one put it. But,
some ai’e inclined to look at the NBC-TV experiment as
so unusual because of its circumstances that it won’t be
duplicated. Whatever their views, Hollywood may be
watching those movie ratings next season even more
closely than their own.
One executive pointed out to us that the purchase of
the 20th Century-Fox movies has already had an effect —
simply by diminishing the time available for pilots. Four
half-hour pilots might have been bought for the 2-hour
NBC-TV time slot, and pilot makers, already working
against great odds, have thereby had those odds reduced
even further, he said.
Typical of the comment we received :
William Dozier, vp in charge of West Coast activities,
Screen Gems: “I think NBC-TV is in a unique position in
putting on these post-1948 movies, because it was the only
way to stand off CBS-TV’s Gunsmoke and Have Gun — Will
Travel. I don’t look for this to spread, because it was a
desperation move dictated by time & circumstances. Even
if the experiment is a success, it won’t spread, because the
urgency isn’t so great in other situations. Also — they’re
going to run out of first-class movies.”
Bert Granet, exec, producer, Desilu Productions: “I
think the experiment will be successful and, if it is, will
create a debate at the major studios. They would have to
decide whether to hold back their pictures for pay TV or
sell to free TV. The answer would depend on the financial
condition of the companies. Spyros Skouras [20th-Fox
pres.] once said he would never allow his movies to go to
TV. TV film can’t compete with a multi-million dollar
spectacle starring Marilyn Monroe. It will suffer a set-
back. This is the most interesting development in TV in
a year.”
Taft Schreiber, pres., Revue Studios: “The audience
will have an opportunity to decide whether it prefers
movies to TV film. There has never been a real test of
this. The public will decide. Much will depend on the
quality of the movies.”
Dick Powell, pres., Four Star Television: “I don’t
think the movies will make much difference. People would
rather watch a new Gunsmoke than an old Dick Powell
movie. I would rather have had our Zane Grey series
against an old movie than against The Real McCoys. I
would prefer to see something new on TV. Aside from
a couple of instances, I can’t think of any outstanding
movies. When the studios first released their old movies
to TV, everybody thought it would be disastrous for TV
film, it wasn’t.”
Robert M. Weitman, production vp, MGM-TV : “I don’t
think the NBC-TV movie programming will hurt TV. It
will just have to spur TV film producers to make better
product. I cannot see the move as a deterrent to TV film.
The experiment has got to be proven out. Personally, I
don’t see that it will make any real difference.”
Warren Lewis, producer: “The movies will have the
edge if they are strong ones. Movies deal with better,
bigger and more complex stories and have star names.”
LITTLE COMPANIES IN DANGER: Generally overlooked
in the seasonal upheaval which kills off many a series
is the fact that there is an increasing mortality rate
among production companies in TV film.
TV’s giants such as Revue Studios, Four Star Tele-
vision, Warner Bros., and Screen Gems can survive their
casualties, but when a small independent is the victim, the
company often goes under. Result: More & more, produc-
tion is being split up among the giants, and the smaller
companies are fading from the scene.
Several of these one-or-2-series companies are in
danger this spring. Should they lose their shows, and not
have new pilot offerings, they will probably go under. This
fate doesn’t necessarily have anything to do with the
financial resources of the telefilmery. A case in point is
Paramount TV, which lost its only series, Mr. Garlund.
Despite the fact that it’s owned by wealthy, Paramount
Pictures, there’s no production by Paramount TV today.
It doesn’t even have a production chief.
TV’s company casualty list includes such familiar
names as the George Burns-Gracie Allen company, Mc-
Cadden Productions (no production) ; Jack Webb’s Mark
VII (had no production, but is now filming a pilot) ; Bing
Crosby Productions (dormant 2 years, now plans 3 pilots) ;
Hal Roach Jr.; Kirk Douglas’s Bryna Productions; and
Gross-Krasne.
Other companies no longer in production include the
Betty Hutton independent; A1 Scalpone’s La Mesa Produc-
tions; Roland Reed Productions; Bridget Productions — the
independent owned by Howard Duff & Ida Lupino; John
Loveton Productions; The Mirisch Co.; Studio City Tele-
vision (a Republic subsidiary until its demise) ; Jim Bowie
Enterprises; Tom Curtis Productions; Dallad Productions;
Federal Telefilms; Flying A Productions; Fordyce Enter-
prises; Guild Films; Lewman Productions (Jane Wyman’s
company); Roy Rogers Productions; Superman; Wesmor
Productions; Interstate Television (Allied Artists).
Revue Hits Hot Pilot Pace: Revue Studios, No. 1 in pro-
duction volume, will have finished at least a dozen pilots
in the next 2 to 3 weeks. This figure may rise, because
of other projects pending, contingent on casting & scripts.
Going into production in the near future are The
Audrey Meadows Show (comedy), 87th Precinct (60-min.
series for NBC-TV being produced by Boris Kaplan under
the aegis of Hubbell Robinson Productions with Revue),
Frontier Circus (60-min., for CBS-TV), Mother Climbs a
Tree (comedy starring Jan Clayton, being produced by
Jack Chertok with Revue).
The studio has completed pilots on No Place Like
Homicide (comedy, Paul Ford), 17 Battery Place, The Bob
Cummings Show, The Denver & the Rio Grande and Mr.
Hugger-Mugger. It has also filmed presentations of The
Greenhorn, Tom Sawyer and The Rangers.
Frontier Circus was inspired by the studio’s hit
Wagon Train. CBS-TV, after taking a ratings whipping
from the NBC-TV show for several years, approached
the makers of that series for another show “like it,” but
different enough not to be labeled an imitation, we’re
told. The result: A 60-min. show in which 3 leading char-
acters will be seen wending their way westward — with a
frontier circus, to give it a show business atmosphere.
Chill Wills, John Derek and Richard Jaeckel have the in-
side on the starring roles, but their tests must be ap-
proved by CBS-TV.
Revue has sold 7 series for next season.
VOL 17: No. 9
7
Most Producers Are Ex-Writers: More than 50 tv film
producers in Hollywood today used to be writers — and
some still do stories for their own series. In the continuing
search for producer material, companies have been finding
their best material among the scribes.
This extends in some instances to the super-executive
level. At 20th Century-Fox TV, when the studio sought a
well-rounded, experienced production head, it signed Roy
Huggins, a veteran Hollywood writer and creater of 77
Sunset Strip. An ex-writer, Felix Jackson, is NBC-TV
program vp in Hollywood. And Nat Perrin is production
chief for Filmaster Productions.
Writers turned producers are Rod Serling (Twilight
Zone); David Dortort (Bonanza) ; Seeleg Lester (The Gun-
slinger); Maxwell Shane (Checkmate) ; Joe Connelly & Bob
Mosher (Leave It to Beaver, Bringing Up Buddy and
Ichabod); Parke Levy (Pete & Gladys); Everett Freeman
(Bachelor Father) ; Ray Singer & Dick Chevillat (The Jim
Backus Show); Aaron Spelling (Dick Powell’s Zane Grey
Theater); Bill Frye (Thriller and GE Theater); Sam
Peeples (The Tall Man).
Also Charles Marquis Warren (Rawhide & The Gun-
slinger); Cy Howard (Harrigan & Son); George Tibbies
(My 3 Sons); Sy Gomberg (The Law & Mr. Jones);
Antony Ellis (Michael Shayne ); Sam Peckinpah (The
Westerner) ; Don McGuire (Hennesey) ; Phil Rapp (The
Tab Hunter Show); Blake Edwards (Peter Gunn); Coles
Trapnell (Maverick) ; Stanley Niss (Hawaiian Eye) ; Jerry
Davis (Surf side 6); Richard Bare (Case of the Dangerous
Robin); John Champion (Laramie) ; Michel Kraike (The
Deputy); Nat Perrin (Death Valley Days); A1 Lewis &
Sid Dorfman (One Happy Family); Larry Berns (The
Nanette Fabray Show); John Robinson (Acapulco) ; and
Fenton Earnshaw (Solitaire).
Many writers are busy in the production of pilots:
Stanley Roberts (The Colonel’s Lady); Bare (The Joan
Davis Show and Jamaica Reef); Danny Arnold (Beach-
front); Herb Meadow (The Big Fever); Chevillat & Singer
(Marty and Me); James Moser (Ben Casey); Richard
Collins (My Favorite Love Story).
Also Howard (My Wife’s Brother and Mickey & the
Contessa) ; Bob Weiskopf & Bob Schiller (You Can’t Win
’Em All); Levy (untitled comedy) ; Gomberg (Our Man in
Rome); Art & Jo Napoleon (The Sea Rover); Spelling
(The Atoner); Morton Fine & David Friedkin (untitled
drama) ; Tom Waldman & Blake Edwards (The Boston
Terrier); Peckinpah (untitled Robert Culp action series);
Ed Simmons (untitled comedy anthology) ; Everett Free-
man (My Uncle Elroy with George Gobel) ; Harry Julian
Fink (Tiggero) ; Paul Monash (Cain’s 100 and Woman in
the Case); A1 C. Ward (3 White Hats); Huggins (The
House on Rue Riviera); John Robinson (The King of
Diamonds) ; Budd Schulberg (Ross of the Everglades) ;
Jules Bricken (The Lawyer); Robert Blees (The Hunters
and Jayhawkers) ; Hal Goodman & Larry Klein (Margie).
Wells Fargo (NBC-TV) is imitating its rival Gun-
smoke (CBS-TV) by expanding to 60-min. next fall (Vol.
17:4 p7). The Dale Robertson series, produced by Revue,
will move to the 7:30 p.m. Sat. slot presently occupied by
Bonanza, which will probably shift to Sunday night.
Lengthening of Wells Fargo is in step with the current
trend toward 60-min. series (Vol. 17:3&6).
Screen Gems has finished production on 39 segments
of its Ttvo Faces West series starring Charles Bateman &
produced by Matthew Rapf.
HOLLYWOOD ROUNDUP
Syndication price squeeze resulted in “the smallest
number of new first-run properties being made available
in 1960 in our history.” Sam Cook Digges, CBS Films vp,
speaking before the San Francisco Ad Club TV department
Feb. 21, added that the TV-film business is now in the hands
of a very few of the major companies. “Increased costs
of production, along v/ith station-advertiser demand for
higher quality programs, has forced major producers to
invest considerably more money than was the case only a
few years ago,” he said. But advertisers and stations are
“paying just about the same amount of money that they
paid several years ago.” In 1961, film production will hit a
record $170 million (Vol. 17:1 p6), predicts Digges, with
strong emphasis on 60-min. action-adventure shows & 30-
min. situation comedies. “If advertisers & stations sin-
cerely desire to program with the strongest possible prod-
uct, they will have to pay a reasonable price for that prod-
uct,” he concluded.
MCA is negotiating for Bob Hope’s 40 acres adjacent
to its Revue Studios in Universal City, Cal. Hope, who
bought the real estate in 1941, has put a $l-million price
tag on it. MCA wants the San Fernando Valley property
for expansion. It bought the studio which now quarters
Revue from Universal-International several years ago.
CBS Films has finished production of 4 pilots, Mister
Doc, a comedy starring Dean Jagger; Baron Gus, comedy
starring Ricardo Montalban & Pippa Scott; Daddy-O,
comedy starring Don DeFore, Lee Phillips and Jean By-
ron; Russell, a Western, starring Fess Parker.
Arwin Productions, owned by Marty Melcher & Doris
Day, has signed Dick Shawn for a TV series & a movie.
CBS-TV’s 60-min. pilot, Beachfront, will star Keefe
Brasselle. Danny Arnold is producer.
ABC-TV will finance Tramp Ship, 60-min. Don Fed-
derson Productions pilot starring Neville Brand.
Goodson-Todman has received an order from NBC-TV
for 6 more scripts on Las Vegas Beat. The pilot is done.
Screen Gems’ Greene-Rouse production team will pilot
The President’s Man, about an ex-secret service agent.
Four Star Television will film 16 half-hour & four 60-
min. films for 11 series this week.
Addax Music Co. has been formed by Desilu Produc-
tions Pres. Desi Arnaz . . . Everett Freeman is producing
My Uncle Elroy, a pilot starring George Gobel, which will
be filmed March 6 . . . The 13th annual screen writers’
awards dinner will be held March 24 at the Beverly Hilton.
People: Pam Polifroni named casting director for Sel-
mur Productions’ 2 daytime shows, Morning Court & Day
in Court . . . Herb Wallerstein named associate producer
of Screen Gems’ My Sister Eileen . . . Robert Palmer will
head Four Star Television’s new talent dept. . . . Rose
Mathias has resigned as Lassie’s story editor . . . Jack
Mitchell named asst, producer on CBS-TV’s Rawhide . . .
Richard Dunlap is named producer-director for ABC-TV of
the Academy of Motion Picture Arts & Sciences’ Oscar
awards telecast April 17 . . . MGM-TV has signed Jerrald
Goldsmith to compose & conduct the music score for its
Ca in’s Hundred pilot for NBC-TV.
8
FEBRUARY 27, 1961
NEW YORK ROUNDUP
Former Maverick star James Garner, who staged a
contract battle with Warner Bros, last year and finally
walked off the show, will soon be back before the cameras
— but not for TV. He has signed a contract for 4 movies
with the Mirisch Co., one of the independent production
firms in the United Artists fold. Absent from virtually all
Maverick episodes seen in the 1960-61 seasons, Garner was
replaced in the series by ex-Alaskans player Roger Moore
(as “Beau Maverick,” a conveniently found cousin). Due
to be added for the remainder of this season’s Maverick
episodes is another fortunate discovery “Brent Maverick,”
still another Maverick brother. This one is played by Bob
Colbert who has a strong resemblance to Garner.
$4-million bid for WNTA-TV N.Y. by a citizen’s group
has been rejected as too low by the station’s owner NTA.
The group, headed by Howard C. Sheperd, Greater N.Y.
Fund Board chmn. and ex-First National City Bank chmn.,
is working with NET to acquire the station as a non-
commercial outlet. The group’s broker, Howard E. Stark,
said last week that the group will increase its offer “at
the proper time” — which probably means after a bid by
Ely Landau. The former NTA chmn. has indicated that
he will top the group’s offer.
NTA Telefilm (Canada) Ltd. scored 7 “major sales”
for its pre- & post-1948 20th Century-Fox feature film
library, announces Pres. David Griesdorf. C JAY-TV Win-
nipeg & CFCM-TV Calgary bought over 300 features and
10 NTA program series, including The Play of the Week.
The sales represent “a new quarterly high” for the Cana-
dian company and, according to Griesdorf “a significant
increase in feature-film programming in both the English
& French-speaking markets of Canada.”
Screen Gems has signed a co-production deal with
Aladan Productions to develop “an assortment of new live
TV programs, including dramatic & panel shows.” Dan
Enright, ex-Twenty One producer, and Alfred Crown, ex-
Moulin Productions pres., run Aladan and will act as exec,
producers of the new shows, the first of which will be
ready next fall. This is the 2nd SG move toward the devel-
opment of a live packaging operation (Vol. 17:8 pl3).
WNTA-TV N.Y. is planning another local-level public-
affairs special, “The First Hundred Days,” a review &
analysis of President Kennedy’s term for the 100 days
following his inauguration. The April 30 broadcast will
consist of (1) a 120-min. segment covering the President’s
TV activities, excerpts from the inaugural ceremonies,
addresses to Congress, press conferences, and (2) a 60-min.
round-table discussion by several leading journalists.
WNEW-TV N.Y. has bought ITC’s 104-episode under-
water adventure series, Diver Dan, for telecast beginning
the week of Feb. 20. The 7-min. shows, available in both
color and black & white, combine the actions of live &
puppet performers. Other stations buying the package in-
clude WGN-TV Chicago, and total markets to date are 21.
People: Norman B. Katz, TV Industries foreign-opera-
tions vp, is in the Far East & Australia marketing the
RKO film library . . . Jack P. Martin has been named
Ziv-UA Northeastern div. sales mgr. and Jim Grubb has
been named North Central div. sales mgr. . . . Vernon
Burns named NTA gen. mgr.
Stations
HOMEWORK FOR BROADCASTERS: Leaders of 45 state
associations of broadcasters went through 1 y2 days of
an NAB school in Washington last week — and carried
away enough home-study lessons to keep them busy for
months to come.
The delegates — 53 in all — to NAB’s 6th annual grass-
roots-&-brass-tacks state conference were supplied by the
hq staff with bulging kits containing 20 separate batches of
broadcasting textbook materials.
Titles of some of the home-work courses, which were
supplemented by extended bibliographies: “Dimensions of
TV,” “Dimensions of Radio,” “Suggested Legislative Plan
of Action,” “Public Relations Outline,” “News Privilege
Laws,” “Labor Report,” “NAB Survey of State Assns.”
The delegates also: (1) Heard a go-back-&-do-better
speech by NAB Pres. LeRoy Collins. (2) Listened to lec-
tures on “goals” & “challenges” by NAB staffers. (3) Took
notes on reports by presidents of 5 state organizations.
(4) Met in bull sessions to compare local notes and talk
over the industry’s national problems. (5) Witnessed pres-
entation of awards to high-school winners of the “Voice
of Democracy” contest (see p. 9).
In his turn at the microphone, at a concluding lunch-
eon, Collins called on the state leaders to help NAB “make
broadcasting a greater force in American life.” Collins
said NAB is much more than an “average trade associa-
tion,” that NAB needs every broadcaster & vice versa,
that “unity is essential for strength & prestige.” He wound
up: “I want the broadcasters of the U.S. to realize that
they have something that is theirs — that it doesn’t belong
to the advertisers or the networks or the rating services.”
Copies of Collins’ hard-hitting Feb. 10 Palm Springs
NAB Board speech (Vol. 17:7 pi), which was topic “A” in
corridor talk by the delegates at the Shoreham Hotel, were
included in the conference kit of background documents.
And, during the conference, House Commerce Committee
Chmn. Harris (D-Ark.) inserted the text in the Congres-
sional Record, praising Collins for his “candor & courage.”
“If the broadcasters of America heed the advice which
Gov. Collins gave them in his speech, I feel that they will
move in the right direction in discharging the important
public responsibility placed on them,” Harris said.
Seminar sessions of the Feb. 22-23 conference, keyed
to the NAB president’s analysis, were led by such NAB
staffers as industry-affairs vp Howard H. Bell, TV vp
Charles H. Tower, radio vp John F. Meagher, govt.-affairs
vp Vincent T. Wasilewski, PR mgr. John M. Couric, TV
Code Affairs dir. Edward H. Bronson, Radio Code Affairs
dir. Charles M. Stone.
Evei’y thing from local tax problems to TV-&-radio
promotion campaigns was covered in state reports by Ron-
ald A. Murphy (Wash.), Lee Ruwitch (Fla.), Thad M.
Sandstrom (Kan.), Lloyd W. Dennis Jr. (Md.-D.C.) and
George R. Dunham (N.Y.).
Roundtable discussions by the delegates touched on an
even wider range of topics : State legislative developments
(including bills in Ore. & N.Y. legislatures providing for
supervision of rating-service operations) ; regulatory pro-
spects in Congress & at FCC; lobbying techniques; TV &
Radio Code recruiting methods; hurricane & tornado warn-
ings; development of community identities by stations;
advertising competition which stations must suffer from
trading-stamp operations.
VOL. 17: No. 9
9
NEW & UPCOMING STATIONS: CHBC-TV-6 (Ch. 5)
Keremeos, B.C. got on the air ahead of its mid-Febru-
ary target and began programming Jan. 27 as satellite
of CHBC-TV (Ch. 2) Kelowna, B.C. We are so in-
formed by CHBC-TV sales mgr. R. L. Sharp. The
satellite’s owner is Keremeos-Cawston Television So-
ciety, headed by H. Blakeborough, but all construction
was done by CHBC-TV, with funds furnished by the
Society. It has a 5-watt Benco transmitter & a Taco
yagi 5-element antenna on 50-ft. wooden pole. It is
the 6th in the CHBC-TV chain of low-power, unat-
tended repeaters. Canadian on-air total : 84 stations.
In our continuing survey of upcoming stations, here
are the latest reports from principals:
KCDA (Ch. 3) Douglas, Ariz. plans to start soon as an
independent outlet, writes commercial mgr. Daniel C. Park.
He is ex-radio WIRE Indianapolis, and more recently was
with Better Business Bureau of Tucson. The station has
a 500-watt transmitter furnished by KCDA owner Electi’on
Corp., Dallas, Texas. A Jampro antenna has been installed
on the roof of the Gadsden Hotel, Douglas. Base hour will
be $150. Rep not reported.
WBNB-TV (Ch. 10) Charlotte Amalie, V.I. has changed
its target to April 1 for programming with CBS-TV &
NBC-TV, says Robert Moss, pres.-gen. mgr. A 500-watt
Gates transmitter is ready for use in the studio-transmitter
building at Mountain Top Estates, St. Thomas, but a
Utility tower won’t be ready for an 8-bay Jampro antenna
until some time in March. Base hour will be $60. Rep will
be Caribbean Networks.
KICU-TV (Ch. 43) Visalia, Cal. has a 12-kw GE trans-
mitter on hand, and plans to begin programming June 1,
reports owner Norwood J. Patterson. He also controls San
Francisco radio KSAN. The station will use the 100-ft.
guyed tower at Eishon Point of off-air KVVG-TV (Ch. 27)
Tulare-Fresno. It hasn’t signed a network affiliation.
WYAH-TV (Ch. 27) Portsmouth, Va. has set July 2 as
its programming target, reports M. G. Robertson. He is
pres, of grantee Christian Bcstg. Network Inc., which plans
non-commercial operation and is buying the plant of off-air
WTOV-TV (Ch. 27) with 1-kw RCA transmitter.
Simultaneous vhf-uhf operation on Ch. 12 & Ch. 30 by
KFRE-TV Fresno, which is switching to the uhf channel
under FCC’s deintermixture decision, was opposed by com-
petitor KJEO (Ch. 47). The Commission order permits the
dual operation until April 15. KJEO asserts that it will be
harmed, up to $100,000 worth, because both ARB & Nielsen
are making their surveys and KFRE-TV will benefit from
having 2 signals on the air. KJEO alleged that KFRE-
TV’s application was granted hastily by the FCC without
proper notification of interested parties. It asked that the
Ch. 12 operation be stopped immediately. KFRE-TV has
until Feb. 27 to file its opposition to the petition.
Most powerful low-band TV station in North America
will be CBC’s CBXT (Ch. 5) Edmonton, Alta. RCA Victor
Ltd., Montreal, announced it will supply transmitter-
antenna combination capable of radiating 318-kw ERP,
due to a specially-designed super-gain antenna. Low-band
(Ch. 2-6) TV stations in the U.S., and in Canada within
250 miles of the U.S. border, are limited to 100 kw. Ch.
7-13 stations are limited to 316 kw. CBXT is due on the air
Sept. 1, when it will take over CBC network programming
from independently owned CFRN-TV.
Top winner in “Voice of Democracy” contest spon-
sored by NAB, EIA & VFW was Carol Ogata, 17-year-old
Pahoa, Hawaii, high school senior. She was awarded a
$1,500 college scholarship at a luncheon in Washington
Feb. 22. The 3 other finalists of the 51 state & D.C. win-
ners were: Miss Briony Sharman, an English exchange
student representing N.Y.; Joseph G. Quill, Raynham,
Mass.; William C. S. Mays, Providence. Almost 100 Sen-
ators & Representatives attended the luncheon, sitting with
their respective state winners and presidents of state
broadcasters’ associations. At an evening reception pre-
sented by NAB Pres. LeRoy Collins for the state presi-
dents, guests remarked that Miss Ogata had one of the
most poignant voices they had ever heard, some confessing
she had brought them close to tears. Though she wants to
become a mathematics teacher, several broadcasters said
she’d have a great future in TV-radio & acting.
Full ownership in KMTV (Ch. 3) Omaha is now held
by the May Bcstg. Co. An ownership report filed with FCC
shows that it purchased the 500 shares (25%) formerly
held by the Central Bcstg. Co. (WOC-TV & WOC Daven-
port, la.) for $550,000 in Feb. 1960 and retired the stock to
the treasury. FCC approval of the transaction was not re-
quired because May Bcstg. already held 75% control.
Young Television’s exec, vp James F. O’Grady Jr. adds
to our survey of the spot field (Vol. 17:8 p6) with the
following: “We are optimistic about TV-spot billing levels
during 1961. Sales have been reasonably good during the
first 2 months of 1961, and we expect an increase over
present levels during the next several months. We have
not seen any evidence of a business slump in national spot.”
Fine financial line has been drawn by NLRB in deter-
mining whether labor regulations of a broadcasting station
are subject to federal regulation. In a test case involving
NABET & radio WNAK Nanticoke, Pa., NLRB account-
ants did some figuring to project the station’s gross volume
for the fiscal year ending in August. The estimate: $92,-
553.93, just short of NLRB’s $100, 000-standard for taking
jurisdiction over a radio station. Accordingly, all parties
were notified that NLRB wasn’t interested in the Nanti-
coke situation.
WFAA-TV & WFAA Dallas will move to a new $3.5
million communications center at Young & Record Sts.
April 5, the day that has been set for the formal opening &
dedication of the new hq.
FACTBOOK NO. 32 CLOSES MARCH 3
The 1961 Spring-Summer edition of Television
Factbook (No. 32) , our new and greatly expanded issue
containing data never before published in one volume,
closes for advertising on Friday, March 3.
The new Factbook, for the first time, provides sta-
tion area coverage and circulation at a glance — contour
maps of all commercial stations as filed with the FCC,
county by county and net weekly circulation of all com-
mercial stations as reported by the American Research
Bureau 1960 Television Coverage Study, plus all the
regular features which, since 1947, have made
Television Factbook the industry’s most frequently
used reference.
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10
FEBRUARY 27, 1961
Advertising
Bell & Howell sponsorship of controversial public-
affairs shows is making a lot of new friends & apparently
selling a lot of cameras, exec, vp Peter G. Peterson told an
Advertising Women in Radio & TV meeting in Chicago.
Favorable letters to the camera company about its TV
shows outnumber the unfavorable ones by a ratio of almost
40-to-l, Peterson said — even though B&H-sponsored shows
have dealt with such hot topics as union featherbedding
and birth control. Viewers who enjoy thought-provoking,
albeit controversial, programming tend to extend this
mood to B&H products to a far greater extent than
with other forms of advertising, said Peterson. “All of
our TV funds [have been placed] into public-service pro-
gramming indefinitely with a signed contract through
1962,” he added. Bell & Howell Pres. Charles H. Percy
had told us nearly 16 months ago (Vol. 15:44 p6) as his
firm took the public-affairs plunge with co-sponsorship of
CBS Reports : “We don’t have a red-carpet budget with
which to sponsor public-service TV; it’s got to sell cam-
eras for us.” Peterson’s statement would indicate that
Percy’s 1959 philosophy (“we’re willing to pay a premium
if necessary in terms of CPM to reach a higher-quality
audience”) has been paying off.
Auto industry’s unsold backlog, estimated earlier this
year to be over 1 million units, has resulted in a series of
not-unexpected TV cutbacks. Hardest-hit is NBC (which
has about 50% of all nighttime auto network business).
Ford Motor Co. has notified the network that it will pull
out of Wagon Train, effective April 5, and will sponsor
Alfred Hitchcock Presents only on a co-sponsorship basis
(with Revlon). Chevrolet has already declared its inten-
tion of substituting Bonanza, at a lower price, for its Sun.-
night Dinah Shore series (Vol. 17:8 p6). At ABC-TV,
Dodge div. of Chrysler (a firm particularly hard-hit by
slumping auto sales) has notified the network that it will
drop its $5-million annual co-sponsorship of Lawrence
Welk in June. Originally, Dodge was full sponsor of the
Welk music show, cut this expenditure in half last sum-
mer, and is now bowing out entirely. Dodge won’t be out
of TV entirely, the auto firm made clear last week, and is
shopping around for a lower-priced public-affairs show.
Publishers raised their ad expenditures in the competi-
tive medium of TV by a considerable sum in 1960. TvB
reports that for the first 11 months of last year publishing
& media gross-time billings rose to $2,140,677 from a mere
$5,261 in the like period of 1959. TvB also reported esti-
mated network-TV billings of all advertisers for January-
November 1960 at $621,686,247 — up sharply from the 1959
like period’s $568,642,061. The leading company advertiser
in November was Procter & Gamble with billings of $3,-
984,364, followed by American Home Products with $2,725,-
163. Anacin was the leading brand in November, with a
$952,607 expenditure.
Auto-Lite returns to TV this fall after an absence of
several years. It will co-sponsor ABC Films’ 30-min.
adventure series The Racer, the pilot of which was pro-
duced last fall. “National TV provides strong suppoi’t to
our dealers and most effectively increases consumer
awareness of Autolite products,” said vp & dir. of sales
E. R. Stroh. “We are pleased to return to the medium.”
(Autolite previously sponsored CBS-TV’s Suspense and
participated in NBC-TV’s Today.) The 1961 ad campaign,
handled by BBDO, will also include schedules in trade
magazines & consumer periodicals.
The FCC
ENTER, THE MINOW REGIME: Newton N. Minow takes
over as FCC Chairman March 2, will be sworn in at the
Commission meeting room by U.S. Supreme Court Jus-
tice Douglas. He won’t have much chance to dally —
for he faces a whole day of oral arguments March 3.
Seattle attorney Kenneth Cox definitely will become
his general counsel, is expected to report within a few
weeks. Attorneys Henry Geller & Ted Meyers, from Justice
Dept, and ABC, respectively, have been on the scene in-
formally, will join his staff officially when he takes the
oath. There’s still no indication of who is favored to be-
come chief of the Broadcast Bureau.
Orlando Ch. 9 case, remanded to FCC by the Court of
Appeals for further “influence” hearings for winner
WLOF-TV and contestant WORZ, will be heard by chief
hearing examiner James D. Cunningham. The Commission
named him to replace special examiner Horace Stern, re-
tired Pa. Supreme Court judge who “is no longer available
to serve as presiding officer.”
First new vhf translators on air: K3AA & K13AA
Mexican Hat, Utah, equipped with Benco transmitters, be-
gan repeating KGGM-TV & KOB-TV Albuquerque Feb. 16.
They are the first vhf grants made by the FCC which has
90 applications pending for new vhf translators. In addi-
tion FCC has granted STAs for 992 vhf repeaters to con-
tinue operation.
Novel telegram received by FCC last week: Peter
Corrado, of Brooklyn, owner of radio WREA East Palatka,
Fla., notified the Commission that his station was off the
air because his manager had disappeared. He said he’d
keep FCC informed.
KIEV Glendale, Cal., has been purchased by a syndi-
cate headed by William Beaton, ex-mgr. of KWKW Pasa-
dena, Cal., subject to FCC approval. Majority stockholder
in the station was Reed Callister. Station executives de-
clined to comment on reports that the price was $500,000.
Educational Television
Another ETV go-around in Congress starts this week
with March 1-2 hearings by the Senate Commerce Com-
mittee on a $51-million subsidy bill (S-205) by Chmn.
Magnuson (D-Wash.) for purchase of educational station
equipment in the states & D.C. He lined up 16 witnesses —
none of them known as a federal-aid-to-ETV opponent — to
testify on his measure, which was passed by the Senate
last year but blocked in the House (Vol. 17:6 pl4). The
tentative list: March 1 — Sen. Metcalf (D-Mont.), HEW
Secy. Abraham Ribicoff, RCA Pres. John L. Burns, Pa.
Public Instruction Supt. Dr. Charles H. Boehm, Mrs. Hor-
nung of the Greater Cleveland ETV Assn., Baltimore School
Supt. Geoi'ge Brain, Mgr. Loren Stone of KCTS-TV
Seattle, mgr. John Schwarzwalder of KTCA-TV St. Paul-
Minneapolis, Mont. State U.’s Dr. Erling Jorgenson. March
2 — outgoing FCC Chmn. Ford, Mrs. Edmund D. Campbell
of the Greater Washington ETV Assn., Westinghouse
Bcstg. Co. vp Joseph E. Baudino, Mrs. Alison G. Bell of
the American Assn, of University Women, Raymond D.
Hurlbert of the Ala. ETV Commission, Chmn. Lawrence E.
Dennis of the Joint Council on Educational Bcstg-., Elec-
tron Corp. Pres. Mort Zimmerman.
VOL. 17: No. 9
11
Congress
House Ban on TV Upheld: The House Rules Committee
voted -8-6 last week to kill proposals to permit TV & radio
coverage of proceedings of the House and/or its commit-
tees. But the action had little to do with pros & cons of
electronic journalism. It was strictly politics.
Opponents & supporters of the liberalizing moves to
give news cameras & microphones equal access to sessions
lined up at a Rules Committee hearing to speak their pieces
for the record. But the arguments were just pro-forma.
The real lineup matched opponents vs. supporters of
Speaker Rayburn (D-Tex.). And in one of his first tests
of strength with Chmn. Smith (D-Va.) of the expanded &
liberalized traffic-controlling Rules Committee (Vol. 17:8
p9), Rayburn won. When it comes to House coverage, he is
adamantly anti-broadcasting.
No tip-off on the nature of the contest was needed, but
it was provided in pre-hearing maneuvering. Pro-Rayburn
Rep. Griffiths (D-Mich.), author of companion resolutions
(H. Res. 27 & 28) to relax House rules against bi’oadcast-
ing equipment, discreetly absented herself and didn’t ap-
pear at the hearing at all. Anti-Rayburn Rep. Meader (R-
Mich.) hastily stepped in with a proposal (H. Res. 173) of
his own to permit committee chairmen to decide if hearings
could be televised.
When the showdown came, Chmn. Smith and conserva-
tive Democratic-Republican coalition colleagues on the
Committee — none of whom had ever expressed much inter-
est in such matters before — voted to embarrass Rayburn
and clear the resolutions for floor action. The Committee’s
pro-Rayburn majority of 8 Democrats — some of whom have
no personal objections to TV & radio coverage — stood firm
with the speaker.
In these topsy-turvy political circumstances, there was
much banter — and little serious testimony — at the Rules
Committee hearing.
“How many members might get killed running to get
in front of the camera?” Rep. Brown (R-O.) wanted to
know. “Would we have to go to the makeup room before
going on?” asked Rep. Madden (D-Ind.). “There might be
a tremendous turnover ... if you put the House on TV,”
Rep. O’Neill (D-Mass.) warned.
“We all know that some Senate members have become
known in households across the United States through TV,”
Meader retorted, tongue in cheek, mentioning John F. Ken-
nedy as one. “Why should there be a block on the House?”
Meader & Rep. Younger (R-Cal.) said the TV-radio
proposals shouldn’t be bottled up by the Rules Committee.
“The House should be permitted to vote on this,” said
Meader. Both had voted against Rayburn when he suc-
ceeded in enlarging the Committee in order to cut down
Smith’s power to block legislation which the Democratic
leadership really wants.
CBS Inc. Pres. Frank Stanton has been credited by
Rep. Springer (R-Ill.) with “a rather penetrating analy-
sis” of broadcasting’s political equal-time problems.
Springer, second ranking minority member of the House
Commerce Committee, said that Stanton’s equal-time
testimony before the Senate Commerce Communications
Subcommittee (Vol. 17:6 p2) was “excellent.” He asked
his House colleagues to read Stanton’s statement as re-
worked into a bylined article in the Decatur Herald
Tribune, which Springer inserted in the Congressional
Record.
“Moral quality” of TV & movies had better be im-
proved through self-supervision if the industries don’t
want the federal govt, to step in & do the job, Rep. Wilson
(R-Ind.) said in a blistering attack on entertainment of-
fered by both media. In a statement accompanying a sense-
of-the-House resolution (H. Res. 186) calling on TV &
Hollywood to clean their houses, Wilson said “sexpots,
beat generations and sadism” should be swept out. “With
TV,” he said, “violence of all shapes & sizes is the thing.
Murders, pillaging, mugging, slugging, whippings and
other forms of brutality are paraded before the TV audi-
ence night after night. It’s getting worse instead of better,
and it’s time the TV industry took a look at itself.” As
for the movies, Wilson said “sex is being purveyed in
every possible packaging.” He commended both indus-
tries for past actions to improve their products, but urged
“immediate corrections in the present moral content.” As
a starter, he suggested both needed a czar-like office like the
old Hays Office which used to police Hollywood.
Relatively modest budget of $435,000 for the House
Commerce Committee this year — -down from the $750,000
of last year, when the Legislative Oversight was flourishing
— has been approved by the Administration Committee. In
his housekeeping resolution (H. Res. 165), Commerce
Chmn. Harris (D-Ark.) earmarked $170,000 for his pro-
posed Subcommittee on Regulatory & Administrative Com-
missions (Vol. 17:8 p9), $60,000 for a continuing spectrum
study, $7,000 for winding up the American Statistical
Assn.’s contract survey of rating systems (Vol. 17:5 p8).
Meanwhile Harris delayed naming members of the standing
Communications Subcommittee and the new special unit on
regulatory-agency operations.
U.S. film stars who reside abroad are living it up at
Uncle Sam’s expense, according to Sen. Gore (D-Tenn.).
He proposed closing what he said is an income-tax loop-
hole. It permits Americans who set up temporary resi-
dence abroad for 17 out of 18 months to escape taxes on
$20,000 of their earned income. “This provision appears to
be particularly beneficial to movie stars,” Gore said. He
also proposed to plug another loophole which he said is
used by movie stars. Gore said that it is permissible now
for wealthy persons — “in contemplation of death” — to sell
U.S. holdings and invest the proceeds in foreign real
estate so that their beneficiaries need pay no tax.
Another “ethics” bill, forbidding back-door approaches
to federal regulatory agencies and gift-giving to officials to
influence decisions, has been introduced by Rep. Cramer
(R-Fla.). The measure (HR-4812) also provides for repeal
of the “honorarium” section of the Communications Act
that permits FCC members to receive fees for speeches &
articles. Cramer submitted the same proposals in 1959.
CBS-TV’s medical-care documentary “The Business of
Health: Medicine, Money and Politics” did an “outstanding”
job of presenting “the pros & cons” of the issues, Sen.
Proxmire (D-Wis.) told the Senate. He added the documen-
tary to a growing list of network programs which he said
deserve public applause (Vol. 17:8 p9).
Add daytimer bills: Reps. Moulder (D-Mo.), Ikard (D-
Tex.) and Whitten (D-Miss.) have joined the annual
Congressional parade of supporters of small-town radio by
introducing bills (HR-4749, 4830 and 4895) to extend day-
time station operations from sunrise-sunset to 6 a.m.-6 p.m.
Rigid inspection rules for shipboard radio equipment
would be relaxed under an FCC-supported bill (HR-4743)
introduced by House Commerce Chmn. Harris (D-Ark.).
Similar bill was passed last session by the Senate.
12
FEBRUARY 27, 1961
Programming
Untouchables Still Under Fire: ABC-TV’s concessions to
the Italian-American group that is protesting The Un-
touchables are “unsatisfactory,” said Rep. Alfred E. San-
tangelo (D-N.Y.) last week. He said the plan to picket
ABC-TV hq on March 9, “Amerigo Vespucci Day,” is still
on, as is the plan to boycott sponsors of the show (Vol.
17:3 pl4 et seq.) The group for which Santangelo is
spokesman, the Italian-American Democratic Organizations
of N.Y., presents 5 major complaints against the show:
1. Of the 14 program titles scheduled on The Un-
touchables between Feb. 2 and May 4, nearly half (6) are
based on Italian-origin names. This, says the IADO, is
“dispropox-tionate.”
2. There’s considerable doubt that the original book
version of The Untouchables is the base any longer for
most of what’s seen in the series. ABC will be asked “to
substantiate” that at least one Italian-named mobster was
really involved in the wide range of criminal activities
credited to him by the show.
3. There will be “4 consecutive shows using a central
Italian criminal character” (April 13 — May 14), adding
“fuel to the image which has been created unfairly linking
Italians with violations of the law.”
4. ABC’s chief concession so far — a voice-over an-
nouncement stating that part of the show is “fictionalized”
— is “lost in the welter of post-program commercials.”
IADO wants the announcements made “at the beginning
& end of each show, audibly & visually.”
5. IADO doesn’t like the show on any count, partic-
ularly “the continuous use of murder, violence and high-
voltage crime which is contributing to the encouragement
of juvenile delinquency & disregard of the law.”
A group of Italian-American Congressmen headed by
R~p. Santangelo has been authorized by IADO to hold
another conference with top-level ABC-TV officials. The
group will then submit a final report to IADO on March
3 — the last scheduled meeting of its board before the
March 9 picket deadline.
* * *
Congressional complaints against ABC-TV’s The Un-
touchables (Vol. 17:8 p3) have produced a legislative pro-
posal to ban derogatory TV & radio portrayals of any
ethnic group. A bill (HR-4502) by Rep. Anfuso (D-N.Y.)
would add a new Sec. 510 to the Communications Act’s
Title V, making it unlawful for any station “to consistently
or systematically portray [in programs] any religious
group, race, or nationality in a degrading or criminal man-
ner.” Anfuso is one of a group of House members who
protested characterizations of Italian gangster types on
The Untouchables. His bill, which sets up no criminal pen-
alties for infractions, was referred to the Commerce Com-
mittee headed by Rep. Harris (D-Ark.).
Nightly TV newscasts should be longer & more fre-
quent, ex-CBS News Pres. Sig Mickelson said last week at
U. of Mich. He recommended expansion of newscasts to 30
min., called for more original reporting, deplored the
absence of research at the university level on TV news.
“It is a new field and we have been operating largely by
guesswork,” he said.
Independent CFTO-TV Toronto outbid CBC for TV
rights to 1961 & 1962 football games of Canada’s Eastern
Big 4 League. The Toronto Telegram- owned CFTO-TV
won the 2-year contract with a bid of $375,000 annually
for all league games.
Anti-censorship coalition has been formed by TV-
radio, movie and book-publishing industries to seek over-
turn of the Supreme Court’s 5-4 decision that upholds the
right of state & city censors to preview films before they
are permitted to be shown in theaters (Vol. 17:5 p5).
Joined by NAB, Book Publishers Assn, and Authors
League, the Motion Picture Assn, of America was sched-
uled to ask the Court Feb. 27 to rehear the appeal of Chi-
cago’s Times Film Corp. from lower-court decisions vali-
dating pre-exhibition censorship. NAB’s chief counsel
Douglas A. Anello & other lawyers who are enlisted for
the mutual-defense move have taken their cue from dis-
senting Chief Justice Earl Warren. Speaking for the
minority of the Court, he warned that the decision threat-
ened to spread “a licensing scheme” to every “medium of
expression.” Following filing of the rehearing petition, the
Court may ask to hear arguments on it, but it rarely
agrees to take up a once-decided case again. If the peti-
tion is turned down, Eric Johnston’s MPAA will be ready
to initiate new movie test cases on the censorship issue.
Arthur Godfrey is being eased out of Candid Camera
at the end of the show’s current cycle (in May), and won’t
be back on the Allen Funt package this fall. Funt has been
far from happy in recent months with Godfrey’s role in
the program, and said recently in San Francisco that he &
his staff had “made Godfrey conscious of the need for
reducing talk.” Godfrey’s resignation from the show was
said last week by CBS sources to be voluntary. Godfrey
himself will probably be seen in CBS-TV’s nighttime sched-
ule next season in a weekly 30-min. show (if the network
can come up with a suitable format) and this spring will
be in 2 CBS specials (one for Bulova). Godfrey was
originally added to the Candid Camera format last fall at
the request of CBS, which now owns (with Funt & pro-
ducer Bob Banner) an interest in the package.
TV’s the best source of information about Civil
Defense, Milwaukee parents voted in a recent poll. Nearly
50,000 persons cited TV in a questionnaire circulated by the
Milwaukee City Civil Defense Administration. Runners-up
as information suppliers: newspapers (37,445 votes); leaf-
lets (36,533); radio (35,585).
Pop tunes and hit-&-run headlines are inadequate for
radio’s new sophisticated audience, said CBS Radio Pres.
Arthur Hull Hayes last week. He told a group at the An-
nenberg School of Communications, U. of Pa., that broad-
casters have a dual duty in modern society: “Survival &
stature.” A radio network’s primary role is “its ability to
present programming which would be difficult or impos-
sible for stations to present themselves,” he said. The
most promising fields of development, according to Hayes,
are news & information programming. “CBS Radio’s
schedule is 55% information . . . Broadcasting can’t create
the public taste, but it can lift & bi'oaden it by exposing
people to things they might not have experienced at all,”
he said. “Our job is to present a truly varied diet and leave
the choice to the public.”
David Susskind & Dinah Shore were voted “Man of
the Year” & “Woman of the Year” by 358 TV-radio editors
participating in Radio Daily's 19th annual All-American
Awards Poll. Other winners in 24 TV categories: The
Untouchables, best filmed series. Wagon Train, best West-
ern. David Brinkley, commentator of the year. I’ve Got a
Secret, top panel show. Project 20, best of the public-
service programs. Perry Mason, best mystery. ABC-TV’s
Winston Churchill took double honors as the year’s best
documentary series & best new program idea. Radio’s
Man & Woman of Year: Arthur Godfrey, Pauline Frederick.
VOL. 17: No. 9
13
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
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TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Bob Bagley named ad & promotion mgr.,
ABC’s Western div. . . . Russell C. Stoneham, ex-CBS,
named West Coast program-development dir., NBC-TV.
Peter S. Crawford named gen. sales mgr., WLWA
Atlanta, succeeding James H. Burgess, recently named gen.
mgr. . . . Mike Schaffer, ad & promotion dir., WFIL-TY &
WFIL Philadelphia, named liaison between BPA and TIO.
John Scab, ex-AP, appointed Washington diplomatic
correspondent, ABC News . . . Bill Shadel, ABC News com-
mentator, named pres., Assn, of Radio & TV News Analysts
. . . Graham Wallace, Canada’s Bureau of Best. Measure-
ment member-relations officer, is spending 34 days visiting
station members & member prospects in Western Canada.
Josef C. Dine named information & special services
dir., CBS News . . . Leonard H. Lieberman, ex-Richards
Associates, named NCTA information dir. . . . Lacy S.
Sellars promoted from program mgr., WBTV Charlotte,
N.C., to head Jefferson Standard Bcstg.’s new quality-
control dept, for WBTV, WBTW Florence, S.C. and WBT
radio . . . Horace W. (Buddy) Ray promoted from program
dir. to operations mgr., WAGA-TV Atlanta . . . Bill Mc-
Colgan named sports dir., WTOP-TV Washington.
William P. McSherry appointed to new post of national
news editor for TV, ABC News . . . Alan Wagner, ex-
Benton & Bowles, named gen. program executive, CBS-TV
. . . John Stilli named asst, to the gen. mgr., WFBG-TV
& WFBG Altoona, Pa.
■
Meetings this week: RTES timebuying & selling
seminar (Feb. 28). Stockton Helffrich, NAB TV Code
Board dir., N.Y. office, will speak on “TV Taboos.” Hotel
Lexington, N.Y. • Vhf translator conference sponsored by
DXing Horizons (March 3-4). Hotel Utah, Salt Lake City
• U. of Okla. annual TV-radio conf. (3-4). Norman, Okla.
Meetings next week: RTES time buying & selling sem-
inar (Mai-ch 7), Hotel Lexington, N.Y. Annual banquet
(9), Waldorf-Astoria Hotel, N.Y.
Annual dinner of Radio-TV Correspondents Assn., with
President Kennedy as guest, is set for Mai’ch 18 at the
Statler-Hilton, Washington. Elmer Lower, NBC, is chmn.
of the affair, and entertainment from the networks is being
lined up by Robert Doyle, ex-NBC, of radio WICO Salis-
bury, Md.
Freedoms Foundation at Valley Forge announced on
Washington’s birthday the following awards to TV pro-
grams & personnel: George Washington Honor Medal
(principle TV award) to the Lutheran Church-Missouri
Synod for a This Is the Life segment, “Trap of Free-
dom.” Freedom Leadership plaque to Arthur Godfrey for
“personal patriotism,” and Dave Garroway for “unfailing
emphasis on responsible citizenship.” Other TV awards to :
Equitable Life Assurance Society of the U.S. for “Not
Without Honor” from American Heritage series. KING-
TV Seattle for “The Living Constitution.” KPIX San
Francisco for “Life in the Balance.” KVTV Sioux City for
“The American Way.” WBRC-TV Birmingham, for cover-
age of the area’s Independence Day observance. Southern
Baptist Convention radio & TV commission for “Bread on
the Water” in The Answer series. WCAU-TV Philadelphia
for The Gene London Progam. WRCV-TV Philadelphia
for “Destiny of Freedom.” WFBM-TV & WFBM Indian-
apolis for a year-long “Operation Patriotism” campaign,
including a weekly TV series Young Mr. Liberty and a
radio National Purpose series. Distinguished Service
awards to NBC-TV for “U.S. Government” on Today, and
to NBC-TV & National Council of Catholic Men for “The
War for Geoffrey Wilson” on The Catholic Hour.
KFSD-TV & KFSD San Diego will be renamed KOGO-
TV & KOGO March 1. The KOGO logo was selected from
17,576 four-letter combinations starting with “K” run off
for the station in 2 minutes by neighbor Convair’s com-
puter. Gen. mgr. William E. Goetze explained the change:
“In this day when the station image is so important, the
word KOGO gives us an important plus. It has great
memorability, lends itself to vigorous promotion and has a
sound linkage to San Diego that is unmistakable.” The
KFSD call letters, originated in 1926, will continue to
identify the station’s FM operation.
TV-radio winners of 1961 “National Brotherhood
Awards” by the National Conference of Christians & Jews:
CBS-TV for “Strangers in the City,” 60-min. documentary
on N.Y.’s Puerto Ricans; ABC-TV for “Cast the First
Stone,” a documentary on prejudice & discrimination; radio
WBZ Boston for a 60-min. broadcast of “Anne Frank: The
Memory & the Meaning;” radio WNEW N.Y. for “An Open
Letter to Gov. Rockefeller” regarding a fair-housing bill.
NAB Pres. LeRoy Collins has won a “certificate of
appreciation” from the Southern Regional Education Board
for his 1955-57 services as its chmn. while he was Fla.
governor. Praising Collins for his “imaginative leader-
ship,” the citation said: “Your own forward-looking action
programs for higher education in Fla., for educational TV,
and for the development of community colleges, are today
looked upon as models for other states.”
New consultant firm is being organized in N.Y. by
Edward J. DeGray, former head of ABC Radio, to work
with TV-radio station groups, affiliate stations and inde-
pendent outlets. DeGray will not compete with reps in the
spot field; he’ll concentrate on advising stations on busi-
ness practices, marketing research, syndicated and local-
level programming and general “image-building.”
New chairmen for Station Reps Assn, committees
have been named by Pres. Lewis H. Avery: Adam Young,
Adam Young Companies, radio trade practices committee;
Edward R. Shurick, Blair TV, TV trade practices com-
mittee; Eugene Katz, the Katz Agency, legal committee;
Frank E. Pellegrin, H-R Television, SRA awards com-
mittee; Jones Scovern, Peters, Griffin, Woodward, presi-
dent’s special committee.
14
FEBRUARY 27, 1961
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
BEHIND ZENITH COLOR DECISION: "If color becomes a business, we'll be right in it." So
said Zenith Pres. Joseph S. Wright almost a year ago (Vol. 16:11 p. 19). In Zenith's view, color is now a
business — not a big one, but one which can supply profits.
Zenith's announcement of its entry into color (see story on p. 2) — rumored for last few weeks —
caused a stir among its competitors. Led by Zenith's biggest rival, RCA, those manufacturers which are
now merchandising color gave Zenith a hearty welcome to the fold. Those without color sets largely reiter-
ated previous statements that they have no color plans — but some hedged just a little more than in the past.
Announcement made to special distributor meeting in Chicago last week by Chmn. Hugh Robertson
was sketchy, said Zenith will introduce "line of completely new & unique color-TV receivers" in fall, that
console models will "probably carry retail prices above $600."
Announcement also stated Zenith will use 3-gun shadow-mask picture tube and "a Zenith-developed
color demodulation system which employs a new tube invented by Zenith scientists" — leading to erro-
neous speculation that Zenith sets will use a new type of picture tube.
Although Zenith officials steadfastly refused to elaborate on the announcement, here are some facts
& details on Zenith's color sets & plans:
Set will use standard 21-in. round RCA tube — the new one with the brighter sulfide phosphors (Vol.
16:43 pl6) — although it may be employed with different type of masking & implosion-shielding than RCA
now uses. The "new tube" referred to in Robertson's announcement is a receiving tube, not a picture tube.
Although Zenith's tube-making subsidiary Rauland Corp. has developed color tubes, it's understood that the
extremely costly job of putting a new picture tube into production will be held up until Zenith has had a
chance to measure the market with color sets using standard RCA 3-gun shadow-mask type. Rauland's
developmental tubes are ail understood also to be 3-gun shadow-mask types.
The "over-$600" price announced for consoles isn't necessarily Zenith's floor price. It's good guess
that Zenith will also have at least one color table model and that pricing will be roughly comparable to RCA's.
Zenith will enter color whole-heartedly — but at the same time realizing that it's not "a big business."
As Zenith Sales Corp. Pres. Leonard C. Truesdell told us: "We're not fooling — but neither are we reaching for
the moon." Is the color operation merely a market test, a probe? No, replies Truesdell. "We don't know
what the true market is, but with our leadership & position in TV, we hope we can help pull color off dead
center. But we will not buy our way into this market with wild pricing & crazy promotions."
Why did Zenith tip its hand a full 7 months ahead of introduction? Truesdell gives 2 basic reasons:
(1) The company plans to launch a concentrated service training program for the next several months. "Now
we can put things in motion" so that service & installation personnel will understand Zenith sets when they
come out. (2) Zenith hopes that its early announcement "will encourage people to start broadcasting in color."
Truesdell said one factor in Zenith's delay in entering the color field was shortage of colorcasts and particu-
larly the shortage of "suitable color shows."
• • • •
Will other majors follow Zenith? Best guess: Eventually. Color is here, and those manufacturers
waiting for an "invention" (i.e., a single-gun tube) take a chance on missing something — for, even at today's
prices, the prestige & promotion of Zenith added to RCA's (plus promotion by Admiral, Magnavox, Olympic,
Emerson-Du Mont, Packard Bell) is going to be a powerful force in selling the concept of color.
Consider the dilemma of one manufacturer (which may be typical of others). In the labs it is giving
high priority to an improved color circuit & tube. But even with added engineering personnel, this can't
VOL. 17: No. 9
15
conceivably be ready for marketing for a year or more. In meantime, its own sales dept, is pressing for a
color, set now. If pressure from dealers & distributors mounts, it may have to go into business with some-
body else's set design. Incidentally, the single-gun tube which could bring set prices down doesn't seem
to be in sight anywhere, as far as we know.
Only set manufacturer known to be on verge of going into color is Sylvania (Vol. 17:6 pl8). Nearly
every major manufacturer — Zenith is an outstanding exception — tried marketing color sets during first days
of color. Almost everybody got burned at least a million dollars' worth.
For reactions of manufacturers & others to Zenith color announcement, see p. 16.
WALKER FAVORS GE OR ZENITH STEREO: GE or Zenith stereo system would be chosen
by A. Prose Walker, chmn. of NSRC's field-testing panel, if he were an FCC Commissioner. In his first public
expression of his judgment, the NAB engineering mgr. (who joins Collins in May) gave his views in response
to a question at a meeting last week of the Washington IRE section.
Walker made it clear that his opinion is based on results of field testing "on the present state of
development of the systems." He also emphasized that opinions were his own, not NAB's.
He would reject Crosby system, he said, because it precludes the use of subsidiary communications
much needed for revenue by FM stations. Multiplex Development, Calbest and EMI systems, he said, haven't
reached point of development warranting their choice. This leaves GE & Zenith, which, he concluded, are
a toss-up because they're almost exactly the same.
Meanwhile, FCC has no idea which system it will choose. Commissioners have had only one meet-
ing on subject — at which staff member Harold Kassens gave them short course in elementary stereo, mono
and audio generally — and played field-test tapes. Commissioners haven't yet been presented with analysis
of competing systems, and Kassens himself said: "I haven't the slightest idea which system they'll choose."
This should scotch, for some weeks at least, recurring rumors that one system or another is favored.
Crosby recently submitted supplementary comments to FCC, describing further developments & a
new adapter, and GE last week responded by declaring that Crosby's latest reported developments are
untested, but that it's willing to participate in any further tests requested by FCC. Commission recently
declined to observe demonstrations conducted by Crosby in connection with a hi-fi show in Washington — on
grounds it would constitute an "ex parte" off-the-record affair outside the official proceedings.
TV-RADIO PRODUCTION: EIA statistics for week ended Feb. 17 (7th week of 1961):
Feb. 11-17 Preceding wk. 1960wk. '61 cumulative '60 cumulative
TV 116,463 110,410 121,577 699,694 915,952
Total radio 277,136 264,411 378,670 1,885,556 2,475,404
auto radio 65,671 79,281 153,661 634,674 1,102,173
PACKARD BELL HEADS EAST: In its 35th business year,
Los Angeles-based & Western-U.S. oriented Packard
Bell Electronics is stretching eastward for national
distribution & sales of its TVs, radios and phonos. It
has already established a factory-to-dealer marketing
arrangement with Liberty Music Shops in N.Y. It is
also actively seeking & advertising for an exclusive key
account in “each major Midwest, Eastern and South-
ern city.” Heretofore, PB has confined its marketing
area to 15 Western & Southwestern states.
News of PB’s expansion follows soon after the report
that L.A. neighbor Hoffman Electronics is not presently
producing TV sets (Vol. 17:7 p20), but PB tells us there’s
no connection between its eastward ho & Hoffman’s pos-
sible heave ho. PB vp Kenneth R. Johnson, gen. mgr. of
the home instruments div., says discussion meetings with
potential dealers are being set up for next month.
PB executives were less informative about the expan-
sion than its ads. Its insertion in Feb. 21 Wall St. Journal,
for example, proclaimed: “Notice! TV Dealer! Exclusive
franchise! West’s best seller!” The ad went on to note
that “one — and only one — TV, radio, stereo dealer” will
be appointed per city, listed a number of “patented fea-
tures & firsts” in the PB line (“We have made our own
color TV since 1954”), emphasized that “every angle [is]
covered, including competitive pricing, discounts and
freight allowances to make this the outstanding profit op-
portunity of the year.” The negotiations with individual
dealers are being conducted by PB Sales Corp. Pres. Rich-
ard D. Sharp.
Although Packard Bell reported a profit plunge & re-
duced sales in its 1960 fiscal year ended Sept. 30 (Vol.
16:50 p20), the home products div. “recorded its greatest
year since the boom TV year of 1953 with a 5.5% increase
in sales over fiscal 1959,” noted Pres. Robert S. Bell in
the year-end statement. “Our share of total industry dol-
lars increased by approximately 6%%, largely as a result
of expansion in the TV-radio-stereo combination field &
introduction of the industry’s first color-TV combination.”
16
FEBRUARY 27, 1961
More about
REACTIONS TO ZENITH COLOR: Zenith’s announcement
that it will introduce a line of color sets next fall (see
pp. 2 & 14) had other manufacturers guessing about
motives, timing and other imponderables. To say there
was “interest” is an understatement. Almost anything
Zenith does is news. When Zenith joins its long-time
enemy RCA — which it recently displaced from No. 1
position in TV sales — in the promotion of color, it’s
really sit-up-&-take-notice time.
Most manufacturers’ statements for quotation were
cautious, reflecting previously expressed views. But in-
formal, dont-quote-me comments indicated that all major
manufacturers will go into color if the push led by RCA
& Zenith bears fruit at the marketplace next fall & winter.
There was agreement that if color should really “catch
fire,” it could provide just the excitement (and profit) that
the TV market needs — but all doubted that any such pro-
cess of ignition could take place at current high prices.
There was a wistful attitude, too. Most non-color man-
ufacturers just plain aren’t ready for color, have nothing of
their own they could throw into the line by fall even if
they wanted to — so if they are forced to make a last-minute
decision to plunge into color this year, it may have to be
either with complete RCA chassis or with sub-assemblies
purchased from RCA.
RCA Pres. John L. Burns formally welcomed Zenith to
the color fold in a statement issued “in response to many
inquiries.” Said Burns: “RCA welcomes the entry of
Zenith into the color TV field. Their announcement is fur-
ther indication of the rapidly mounting interest in color
TV on the part of the public, manufacturers, broadcasters,
sponsors, distributors & dealers during the past year.” He
listed the other manufacturers now making color sets and
expressed hope that, “like the other competing manufac-
turers, the other competing networks will join the march
of progress in this great new industry.” RCA foresees the
time, he said, “when color TV will be the major medium of
home entertainment and will provide the American econ-
omy with a vigorous new multi-billion-dollar industry.”
Here are comments from the major manufacturers
which are not now making color TV sets:
GE spokesman says the company “is watching the color-
TV market with increased interest, but at the present time
we have no immediate plans to enter the market.”
Motorola exec, vp Edward R. Taylor: “Motorola’s
position is unchanged. In 1954 & 1955 we made a major
move in the color field which cost several million dollars.
A mass market for color TV still requires a major elec-
tronic breakthrough — a one-gun tube. We see nothing in
the wind now to make us change our minds. This doesn’t
mean color is a dead item in the labs. And if a minor
miracle should happen — if demand between now & next fall
reflects a changed public attitude — we could be responsive
to it.”
Philco electronics group vp Armin Allen: “We are not
aware of any technical breakthrough or contribution con-
nected with the Zenith color announcement. We consider
it merely a marketing decision to add color-TV models to
their product line.” Other Philco spokesmen reiterated the
company’s past position that it has no plans to add color.
Westinghouse TV-radio div. gen. mgr. O. H. Yoxsimer
stated that the company’s position that it has no foresee-
able color plans is “unchanged at this point.”
Sylvania Home Electronics Corp. Pres. Peter Grant
stated earlier this month that his company had noted a
“very real” demand for color last Christmas season and
“probably will” enter color TV, although no decision has
yet been made (Vol. 17:6 pl8).
Color-TV producers Admiral & Emerson joined RCA’s
the-more-the-merrier approach, expressing the opinion that
Zenith’s entry would have a salutory effect on color TV.
NARDA Chmn. Mort Farr, big Upper Dapby, Pa. TV-
appliance retailer, in behalf of NARDA’s New Frontiers
Committee, wired Zenith Pres. Joseph Wright congratula-
tions “for this constructive move.” In a separate statement
he said that if ABC-TV & CBS-TV joined NBC-TV in ex-
tensive colorcasting “color TV would quickly [become] a
multi-billion-dollar industry” from which “all segments
of our national life & economy stand to benefit.”
Farr said he is suggesting that the NARDA member-
ship write CBS & ABC to urge them to join in “aggressive
exploitation of color TV.” He added that “a well-estab-
lished nationwide color-TV system” could generate enough
increased consumer demand for goods & services to add
“as many as 3 million people to our [national] payroll.”
Mergers & Acquisitions: Amphenol-Borg Electronics will
acquire FXR Inc., Woodside, N.Y. maker of microwave
equipment and test & measuring instruments, if the share-
holders of both companies approve at special meetings
May 23. The proposal approved by both boards provides
for an exchange of .55 of a share of Amphenol-Borg for
each FXR share.
Fairchild Camera & Instrument has purchased for an
undisclosed price the printing press business & other assets
of Waste King Corp. The acquisition will add color printing-
presses, flight data recorders and other instruments to the
Fairchild line.
Republic Corp. has signed a merger agreement with
Utility Appliance Corp., Los Angeles maker of ranges, air
conditioners and water heaters. The proposal calls for the
onetime movie maker to exchange one share of Republic
for each 1.3 shares of Utility.
Sonotone and Loral Electronics have dropped their
merger discussions (Vol. 17:5 pl9).' Sonotone Pres.
Irving I. Schachtel reports his concern will begin talks
shortly with “a most significant company” • Consolidated
Electronics Industries plans to acquire Thompson-Hayward
Chemical, Kansas City, Mo. supplier of chemicals for
industrial & agricultural use • Chance Yought’s hassle
with Ling-Temco Electronics (Vol. 17:6 pl6) continued
last week with the former filing an amended petition in its
suit against the Dallas electronics firm. The amendment
drops 6 of 7 original charges. Remaining is a charge of
violation of Sec. 7 of the Clayton Anti-Trust Act.
Other merger news: Telex, Minneapolis, Minn., maker
of electronic components & equipment, has acquired in a
stock exchange all outstanding shares of Lumen Inc.,
Joliet, 111. manufacturer of electronic amplifiers and
electrical & mechanical controls • Minnesota Mining &
Mfg. and Warner-Lambert Pharmaceutical have decided to
drop their merger plans (Vol. 16:51 pl3) because “the long-
time during which the merger has been held in abeyance
has created many problems for each of the companies as
well as an air of uncertainty which makes it difficult for
management to deal with these problems” • Ling-Temco
Electronics has acquired National Aeronautics & Space
Engineering Inc., Los Angeles consulting concern, and will
operate it as a division under the managership of ex-NASE
Pres. Robert Speach.
VOL 17: No. 9
17
128 Million Transistors: To no one’s surprise, i9G0’s
factory sales of transistors continued the upward climb to
new unit & dollar records. Sales advanced to 127,928,586
transistors valued at $301,432,285, compared with 82,294,-
120 units at $222,009,722 in 1959.
The year closed with a big finish: December’s sales of
13,347,525 transistors made it 1960’s top month, but the
dollar volume of December sales, $28 million, reflecting de-
creasing prices, was only the 3rd highest monthly total.
Here are EIA’s tabulations of 1960 & 1959 factory tran-
sistor sales by months:
I960 1959
Units Dollars Units Dollars
January 9,606,630 $24,714,580 5,195,317 $13,243,224
February 9,527,662 24,831,570 6,393,377 14,660,056
March 12,021,506 28,700,129 6,310.286 18,117,560
April 9,891,236 23,198,676 5,906,736 16,864,049
May 9,046,237 24,714,680 6,358,097 19,007,293
June 10,392,412 27,341,733 6,934,213 18,031,693
July 7,070,884 18,083,802 6,030,265 16,618,315
August 9,782,993 22,739,969 7,129,696 18,054,138
September 12,973,792 28,442,229 8,652,526 20,851,290
October 12,168,632 25,945,195 8,710,913 22,109,748
November 12,149,077 25,372,480 7,846,600 22,742,525
December 13,347,525 27,915,649 7,826,194 22,819,931
TOTALS 127,928,586 $301,432,285 82,294,120 $222,009,722
Japan struck back at its tormentors last week with
the charge that electronics imports were being made the
scapegoat for U.S. unemployment. Japanese electronics-
industry rep H. William Tanaka, in a joint news conference
with the U.S.-Japan Trade Council, declared: “We contend
the unemployment stems from 2 factors. Part of it was
the loss of demand for TV & radios due to the general
recession, which began in April 1960. It was also affected
by automation & the introduction of such devices as the
printed circuit.” The news conference was called in Chi-
cago, in the wake of threatened boycott action there by an
IBEW local (Vol. 17:5 pl5). The local has voted to handle
no Japanese parts after May 1. “While the claim is made
that imports are taking away the jobs of American work-
ers,” Tanaka noted, “discussion is rarely heard of the other
side — the jobs created for American workers by exports.”
He said U.S. electronics exports to Japan increased by 70%
in 1959 over 1958 and climbed another 15% last year.
Proposed boycott of Japanese fabrics by the Amalga-
mated Clothing Workers of America (Vol. 17 :2 pl6) “is
having little apparent impact on the flow of goods from
Japan to U.S. suit makers,” reports Feb. 21 Wall St.
Journal. “Manufacturers who ordered cloth from Japan
last fall & early this winter for use in clothing for retail
sale next fall say they are receiving shipments.” The
ACWA has threatened to order members not to sew cloth
received from Japan after May 1. Continues the report:
“U.S. suit makers say they expect all the cloth on order to
arrive before the proposed May 1 cut-off . . . Many suit
makers are adopting the position held by Japanese im-
porters that the proposed union action would constitute an
illegal secondary boycott because it is against fabrics, not
suits. For this reason, they figure the boycott won’t
materialize.”
Reduction in Japanese color-TV prices has begun — but
sets are still well beyond the means of the average family.
Mitsubishi chopped $222 from the price of its 21-in. color
set, bringing it down to $1,222 from $1,444. It also an-
nounced it will introduce a 17-in. color set at $944. Ten
manufacturers are now making color sets (Hitachi,
Toshiba, Matsushita, Mitsubishi, Nippon Electric, Sanyo,
Victor, Columbia, Yao, Hayakawa). Color sets went on
the market last July, but only 1,000 were sold in 1960.
Trade Personals: Morgan A. Greenwood, onetime Philco
gen. ad mgr. and more recently mgr. of the Philco-Fire-
stone account, appointed gen. mgr. of Philco commercial
laundry dept. . . . Thomas W. Lentz named sales planning
& development mgr., Radio “Victrola,” RCA Sales Corp. . . .
Jack A. Kleiman, Symphonic controller, elected also control-
ler of parent Lynch Corp. . . . Harry M. Frey promoted
from dir. of contracts to mktg. vp; Arthur T. Stephan from
controller to treas.-controller, Crosby-Teletronics.
Horace R. Potter named pres., Reeves-Hoffman div. of
Dynamics Corp. of America . . . T. H. Abrahams named
chief engineer, Hoffman Electronics instrument div. . . .
Daniel B. Campbell, ex-Philco, named field service mgr.,
General Dynamics /Electronics military products div. . . .
John (Chick) Cihocki, recently head of production for
Channel Master’s electronic div., named dir. of educational
services, Channel Master . . . Jack C. Peet, formerly with
GE’s radio & TV dept., named mgr. of advertising & sales
promotion, GE rectifier components dept.
Col. Caesar Frank Fiore (USA ret.), asst, to the vp
& dir. of mktg. and commercial development, ITT, has been
cited for meritorious service by the Commerce Dept., where
he has been on temporary assignment for the past 6
months as asst. dir. for mobilization planning, communica-
tion industries div., Business & Defense Services Admin-
istration . . . Milton S. Kiver resigns as editor of Electrical
Design News to establish Milton S. Kiver Publications
Inc., 222 W. Adams St., Chicago 6, which will publish a
new magazine in the electronics field and offer consulting
services to electronics firms.
Robert H. Beisswenger named gen. sales mgr., Jerrold
Electronics . . . Burtis E. Lawton named Eastern regional
sales mgr., Du Mont Labs . . . Richard J. Guglielmetti
named mkt. research mgr., Eitel-McCullough.
Distributor Notes: Admiral Sales Corp. names Jacob L.
Miller sales mgr. of distributing branches • Admiral
names Richard G. Evans, ex-Capehart, Motorola & Syl-
vania, as gen. mgr.. Admiral Sales Corp.-Omaha •
J. N. Ceazan Co., Los Angeles, onetime Olympic distributor,
takes over Sylvania line from Graybar • Emerson Radio
of Md. is new name of Allied Appliance Distributors,
Baltimore, now manufacturer-controlled. Edward C. Kane
continues as gen. mgr. • Westinghouse Appliance Sales,
St. Louis, names M. Curry Giles mgr., succeeding Hurley F.
Brady • Olympic Mid-States Inc. establishes showroom
& service dept, in Albany • Stromberg-Carlson names
Donald W. Slack car-radio sales mgr., Southern region.
New plants & expansions: Sprague Electric will begin
construction next month of a 15,000-sq.-ft. production
plant for solid tantalum capacitors on a 16-acre site at
Plymouth, N.H. Pending completion of the plant in June,
Sprague will initiate Plymouth production in temporary
quarters, starting in late March • IBM is building a
58,000-sq.-ft. research lab in Ruschlikon, Switzerland to
house its Zurich facility, now operating in leased quarters.
The lab is slated for completion in late 1962. Planned
research projects include thin magnetic films & semi-
conductor materials • RCA will begin construction shortly
of a multi-million-dollar, 8-story space-vehicle testing center
at Princeton, N.J. The building is slated for completion
Sept. 30, will go into operation by year’s end. RCA also
announced the opening of a Los Angeles microwave-
engineering lab and a sales & engineering office for tubes &
semiconductors in Los Angeles, both at 6801 East Wash-
ington Boulevard.
18
FEBRUARY 27, 1961
Worth its weight in publicity is the 3-screen TV being-
offered by Chicago manufacturer-retailer de Forest TV
(U. A. Sanabria). With three 19-in. TV screens, AM-FM
radio & stereo phono in one cabinet, it carries a $1,196
list price. It’s being heavily promoted in newspaper ads
with such messages as this: “Watch Perry Mason, Roar-
ing 20' s and Bonanza at the same time! Telecasters com-
pete for your attention . . . de Forest 3-screen all-channel
TV gives you all the best all the time. You’ll be thrilled
and amazed when you actually try it. Your eyes stroll
from show to show and suddenly there’s one you’re sure
you like the best. You’ll be surprised to find you can
easily enjoy more than one channel at a time. Of course,
the sound is on tap in your hand remote-control button.
When the show you are hearing drags, shift sound to
another, pick up the story and go back to catch the im-
portant material of the first. There’s little doubt as to
who is head social lion in your neighborhood when you
have a de Forest 3-sci'een combination . . . Giant clearance
sale on all one-screen TVs.”
GE was accused by NLRB last week of unfair labor
practices during the nationwide strike which closed its
plants for 3 weeks last October (Vol. 16:44 pl8). Hear-
ings on the charges by the Board’s N.Y. office will be held
Mar. 13 before a trial examiner. NLRB regional dir. Ivan
C. McLeod said he filed the complaint after investigating
IUE charges. Among the charges: GE tried to break the
strike by making separate & more attractive offers to
employes in various plants; tried to induce union members
to desert their leaders; sought to bypass union negotiators
and deal directly with the employes; failed to bargain in
good faith during negotiations before & during the strike.
Two days later, on Feb. 23, “unfair” complaints were
lodged against 6 IUE locals in Syracuse & Schenectady,
N.Y. and Lynn & Pittsfield, Mass, by NLRB’s Buffalo &
Boston offices. Each cited 3 locals on the basis of GE
charges of picketing violence & other misconduct during
the strike. Hearings have been set for late March.
Forecasts of TV set sales, made by the RCA 501 com-
puter monthly since Feb. 1960, have been consistently ac-
curate within 2 percentage points. RCA Electronic Data
Processing Div. made this disclosure in offering an elec-
tronic sales-forecasting technique to business without
charge. Developed for its own use as an outgrowth of prep-
arations for NBC election forecasting, the market-predic-
tion technique, said RCA, is available in the form of a do-
it-yourself instruction manual plus consulting support &
assistance in applying the programming.
Plugging transistorized AC radios, RCA Semicon-
ductor & Materials Div. is advertising to set manufacturers
the advantages of a 5-transistor circuit: Compactness, in-
stant warm-up, better sound, reliability, no hot chassis,
low power drain, competitive price. Ad brochure gives
these styling ideas: A clock radio styled to look like a clock
instead of a radio, radio in a lamp, cigarette case-radio,
radio plugging directly into wall outlet like a night light,
radio in picture frame.
Reverberation unit for component audio systems was
announced recently by CBS Electronics. Like previously
announced reverb systems, it utilizes a coiled spring to
produce a short delay in the audio signal. A separate
control amplifier is required to add the reverb unit to a
music system.
Magnavox has fired 202 workers for “acts of violence”
in the wake of a walkout at its Jefferson City, Tenn. cab-
inet plant. Industrial relations dir. Byron D. Sites said
that those dismissed were “employes known to have en-
gaged in acts of violence or threats of violence or who
participated in the ‘illegal walkout’ of Feb. 7.” The walk-
out, by some 1,200 employes, developed out of a dispute
over the reinstatement of an absent-on-sick-leave union
steward. Sites reported workers started back to work with-
in a week, and production & assembly are back in operation.
Los Angeles import & distribution depot is being
established by Delmonico International at 5015 Hampton
St. Japan Victor TVs, stereo & radios will be received
directly from Japan. Picture tubes will be added to the
imported TV chassis in the Los Angeles facility, as is now
being done in Delmonico’s Corona, N.Y. plant. The sets
will be designed to meet Los Angeles City Lab safety
requirements, so that they may be sold in that city. Del-
monico West Coast regional sales mgr. Ira Silvers will
head the expanded L.A. operation.
National “Bargain Bonanza” campaign will be con-
ducted by RCA Feb. 27-March 3, tying in with commercials
on RCA-sponsored Bonanza (NBC-TV) & other advertis-
ing. Featured will be 2 special sets — a 17-in. portable,
promotionally priced at $149.95, and a special color set
listing at $795. Local distributors will also offer specially
priced TV sets from RCA’s current line.
Emerson TVs, radios & air conditioners will be pro-
duced in Israel by Amcor Ltd., Tel Aviv, under the terms of
a license agreement announced recently by Emerson Pres.
Benjamin Abrams. Emerson will furnish engineering &
technical assistance to Amcor, which is due to introduce
Emerson lines in Israel & “several export markets.”
Good stereo background can be obtained by reading
The Story of Stereo: 1881 — by John Sunier (Gernsback,
160 pp., hard-cover $5, paperback $2.95). The book traces
the history of stereophonic sound and describes various
applications, including film sound, records, tape, broad-
casting, and its use in business, industry & medicine.
Electronic kitchen ranges this year are cheaper and
are featuring extended warranties. New models introduced
by Westinghouse and Tappan have a suggested retail price
of $795 ($100 under the price of 1960 models) and are
warranted for 24 months vs. 12 for the 1960 ranges.
Erie Resistor and Tyco Semiconductor of Waltham,
Mass, have arranged for Erie to market in the U.S. &
Canada the latter’s lines of gallium arsenide varactor
diodes, silicon-controlled rectifiers, and transistors (sili-
con power, intermediate power, small signal).
Electronic product exports from the United Kingdom
to the U.S. in the first 9 months last year dropped 3% to
$13.7 million from the corresponding 1959 period, the Com-
merce Dept, reported. Declines were shown in record-
playing mechanisms, phono parts & accessories, electron
tubes and radio receivers. Partly offsetting them were
gains in shipments of commercial electronic equipment &
recording tapes.
Industrial electronics plant needs are being studied for
the Commerce Dept, by the Arthur D. Little Inc. consulting
firm as part of a govt, program to help depressed industrial
areas. Plant relocation possibilities will be explored in the
survey of such factors as present location patterns, mar-
kets, raw materials & supplies, transportation & utility
requirements, labor. Findings will be reported by mid-
summer to development groups in unemployment areas.
VOL. 17: No. 9'
19
Finance
TV-Electronics Fund Gains: Record gains in assets, stock-
holders and shares outstanding were posted in fiscal 1961 ’s
first quarter (ended Jan. 31) by Television-Electronics
Fund. The Chicago-based mutual fund has 83.6% of its
assets in electronics, nucleonics and allied fields. Pres.
Chester D. Tripp reported that total net assets climbed to
$388.2 million from $314.1 million in the year-ago quarter
and $339.4 million at the close of the 1960 fiscal year, Oct.
31 (Vol. 16:49 p22). The net asset value per share rose
10.7% to $8.05 from $7.54 on Jan. 31, 1960.
Portfolio changes in common stock since the close of
the 1960 fiscal year: Holdings were increased in Fairchild
Camera & Instrument, Foxboro, GE and Westinghouse.
Holdings were reduced in Admiral, Ampex, Eitel-McCul-
lough, Royal McBee and Smith-Corona Marchant. Hold-
ings were eliminated in Mergenthaler Linotype and Para-
mount Pictures. There were no common stock additions.
Oak Mfg., Chicago manufacturer of TV-radio com-
ponents, has omitted its first-quarter dividend to conserve
cash in the face of “anticipated continued lower earnings
in the first quarter of 1961” (see financial table). Pres. E.
A. Carter also noted that “we are also continuing final
negotiations for the acquisition of an electronics company
which will require a substantial cash outlay.” Oak had been
paying 25 <j- quarterly.
Beckman Instruments is making a subscription offer-
ing of 69,976 common stock shares to stockholders on the
basis of one new share for each 20 held. Lehman Bros,
heads underwriters for the issue, according to an SEC
registration statement (File 2-17627) which didn’t list the
subscription price.
General Precision Equipment has filed suit to block
what it charges is a takeover move by principal stockholder
Martin Co. (about 15% of GPE voting stock). In an anti-
trust action in Southern District Federal Court in N.Y.
last week, GPE asked that Martin be ordered to get rid of
its GPE holdings, and, in the meantime, be barred from
voting its GPE stock & from taking any action leading to
control. In a letter to stockholders, GPE Chmn. James W.
Murray & Pres. D. W. Smith said the legal action was
taken in view of “evidence of an attempt to destroy the
independence of General Precision and to take over control
& direction of this corporation for the benefit of Martin Co.”
Filmways Inc. has applied to SEC for registration
(File 2-17600) of (1) 20,000 common stock shares to be
offered until March 1962 for use in acquiring movie scripts
and to “induce present or prospective key employes to re-
main with or join the company,” (2) 17,500 outstanding
shares to be offered by present holders to the public, (3)
16,000 shares to be offered to holders of warrants acquired
in Dec. 1958 at 1 4 each by S. D. Fuller & Co.
United Artists has placed privately with institutional
investors $10 million of 6% subordinated notes due in 1976
and 10-year warrants to purchase 200,000 common shares
at prices in excess of the current market. The financing
was arranged by F. Eberstadt & Co. and Lazard Freres &
Co. Proceeds will be used for expansion & for repayment
of short-term debt, said UA Pres. Arthur B. Krim.
Sony Corp. of Tokyo will boost its capitalization to
$5.5 million by issuing $3 million in new stock: 18 million
shares for public sale in April at par value ( 14<^) , 18 million
shares to be distributed to present stockholders in the
ratio of one new share for each 10 held.
Small-business investment-company dealings in the
news last week: Narragansett Capital Corp., Providence,
R.I., has purchased $200,000 in 10-year notes of Providence
Radio Inc. (Radio WICE) with warrants to purchase 292
common shares • Triton Electronics Inc., manufacturer
of recording tape, has sold $143,320 in common stock &
8% subordinated debentures to Royal Small Business
Firms Inc. (N.Y.), General Small Business Investment Co.
of Conn. (New Haven), Small Business Investment Co. of
Pa. (Philadelphia) and Baltimore Business Investment Co.
• Techno Fund Inc., Columbus, O. small-business invest-
ment company specializing in electronics, metallurgy &
instruments, has received a $2-million loan from the Small
Business Administration — the largest single loan made to
date under the Small Business Investment Act. Techno
Fund sold $5 million in stock to the public last summer
and has made 12 financial investments totaling $4.6 mil-
lion, has 3 commitments involving $1,273,000 in financing
not yet completed.
Adler Electronics Inc. plans public offerings of 160,-
000 common stock shares to raise working capital for the
company’s expansion from the uhf translator manufac-
turing business into the vhf market (Vol. 17:1 plO). Adler
submitted an SEC registration statement (File 2-17616)
covering 110,000 shares to be offered by the company &
50,000 by present holders. Underwriters are headed by
Carl M. Loeb, Rhoades & Co. The offei*ing price wasn’t
reported. Adler said proceeds would be used initially to
pay a $500,000 demand bank loan and reduce $1.5 million
in short-term loans. Selling holders include Pres. Ben-
jamin Adler (25,000 of 212,000 shares owned).
Giannini Controls Corp. is offering 38,839 common
shares (closed at 61 Feb. 23) for the purchase of Conrac
Inc. of Glendora, Cal. (Vol. 17:6 pl6). The proposed
acquisition was to be voted upon by Conrac stockholders
at a special meeting Feb. 24. Giannini Pres. Donald H.
Putnam noted recently that the Duarte, Cal. maker of
electronic systems & components for missiles & aircraft
increased sales in 1960 21% to $15.8 million from $13
million in 1959. Earnings rose to “just over $1.50 a share”
from $1.30 on fewer shares the preceding year. For 1961,
he predicted the “same pattern of profitable growth we
have had over the past several years.” Profit margins are
expected to continue at between 3%% & 4% of sales.
Avionics Investing Corp., Washington firm, has with-
drawn a public offering of 250,000 common stock shares
following acquisition by Sutro Bros. & Co. of a majority
interest from 8 stockholders (Vol. 16:15 p24, 31 p24). At
the request of Avionics, the SEC issued an order declaring
that the firm no longer is an investment company as de-
fined by the Investment Company Act.
GT&E scored increases in sales & earnings in 1960
over 1959 (see financial table) and anticipates that 1961’s
volume & revenues will be “at least as good as 1960,”
exec, vp-mfg. Leslie H. Warner told the Washington
Society of Investment Analysts last week. He said that
subsidiary Sylvania produced 1960 sales of about $431 mil-
lion, divided approximately into 45% consumer products,
30% defense, 25% industrial & commercial.
Lafayette Radio Electronics Corp., Jamaica, N.Y. hi-fi
& electronics-parts distributor, has filed an SEC registra-
tion (File 2-17525) for public sale of $2.5 million of con-
vertible subordinated debentures due 1976 and 100,000 out-
standing shares of common stock. Underwriters are headed
by C. E. Unterberg, Towbin Co. The interest rate & price
weren’t listed in the initial SEC statement.
20
FEBRUARY 27, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
AT&T
1960 — year to Dec. 31
1959 — year to Dec. 31
Barnes Engineering
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
Desilu Productions
1961 — 39 wks. to Jan. 28
1960 — 39 wks. to Jan. 28
1961 — 13 wks. to Jan. 28
1960 — 13 wks. to Jan. 28
Four Star Television
1960—6 mo. to Dec. 31
1959 — 6 mo. Dec. 31
GT&E
Story on p. 19
I960 — year to Dec. 31-
1959 — year to Dec. 31
Globe-Union
1960 — year to Dec. 31-
1959 — year to Dec. 31
Hewlett-Packard
1961 — qtr. to Jan. 31
1960 — qtr. to Jan. 31
Indiana General
1960 — year to Dec. 31
1959 — year to Dec. 31
Magnetics Inc.
1960 — year to Dec. 31
1959 — year to Dec. 31
Maxson Electronics
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
Oak Mfg.
Story on p. 19
1960 — year to Dec. 31
1959 — year to Dec. 31
Official Films
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
Thompson Ramo Wooldridge
1960 — year to Dec. 31
1959 — year to Dec. 31
Tung-Sol Electric
1960 — year to Dec. 31-
1959 — year to Dec. 31
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
219,233, 530s
312,403,096s
$7,920,454,000
7,392,997,000
$1,212, 966,000*
1,113,152,000
$5.53
5.22
30,924
151,390
.08
.46
14,432,798
17,553,899
264,949
708,121
144,032
587,204
.23
.61
.13
.51
—
11,087,250
7,106,437
317,203
160,858
.52
.26
600,000
600,000
69,000,000s
62,990,000s
1.178.000. 000
1.081.000. 000
60,677,064
65,170,127
72.400.000
72.253.000
1,775,477
2,269,746
1.04
1.13
2.08
2.72
851,714
834,190
9,859,971
9,804,573
16.293.000
13.539.000
1.237.000
1.192.000
.13
.12
19,631,041
19,865,219
$2,922,631
3,01.2,879
1,429,811
1,552,446
1.26
1.385
1,131,522
1, 124,552s
5,297, 2371
4,811,423
246,084
301,516
.23
—
3,372,200
4,368,065
252,745
260,147
120,745
123,147
.16
.17
741,440
739,185
17,642,295
18,442,747
351,310
991,685
.54
1.51
—
92,000*
(1,495,000)
92,000
.04
2,268,328
2,268,328
420,421,158
417,748,953
20,946,555
19,813,918
10,176,555
9,743,918
3.13s
3.02s
3,152,605
3,119,503
66,471,971
72,345,248
—
1,476,259
2,712,552
1.37s
2.70s
924,928
924,321
Notes: ’Record. ^Preliminary. “Average. ’No tax provision because of loss carry-forward. “Adjusted for June-1960 2-for-l split. “After pfd. div.
Reports & comments available: Arvin Industries,
analysis, Carreau & Co., 115 Broadway, N.Y. 6 • Republic
Corp., analysis, A. C. Allyn & Co., 44 Wall St., N.Y. 5 •
Time Inc., report, Kalb, Voorhis & Co., 25 Broad St., N.Y.
4 • Times-Mirror Co., review, Daniel Reeves & Co., 398
S. Beverly Drive, Beverly Hills, Cal. • Aeronautical Elec-
tronics, analysis, Scott & Stringfellow, Mutual Building,
Richmond 13, Va. • “The Microwave Industry,” report,
Steiner, Rouse & Co., 19 Rector St., N.Y. 6.
MGM forecasts a 25% jump in profit in its 1961 fiscal
year ending Aug. 31. In the 1960 fiscal year, the firm
cleared $9,595,000 — equal to $3.83 a share. Pres. Joseph R.
Vogel predicted additional profit gains for fiscals 1962 &
1963. He reported that MGM is preparing to release its
post-1948 films to TV, and is now in the process of classi-
fying its features library. Vogel said MGM will maintain
a “significant gap” between the theater & TV distribution.
Common Stock Dividends
Stk. of
Corporation Period Amt. Payable Record.
American Bosch .... Omitted — — —
Amphenol-Borg Elec.. Q $0.35 Mar. 30 Mar. 16
Andrea Radio Q .12% Mar. 30 Mar. 15
Mendix Q .60 Mar. 31 Mar. 10
Globe-Union Q .25 Mar. 10 Mar. 4
MGM Q .40 Apr. 14 Mar. 17
Oak Mfg Omitted — — —
Philco Omitted — — —
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, February 23, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
1814
20%
Magnetics Inc.
9%
Aerovox
914
10%
Maxson Electronics
1594
17
Allied Radio
2094
22%
Meredith Pub.
36^2
39%
Astron Cora.
1%
21a
Metropolitan Bcstg. _
23%
25 Va
Baird Atomic
23%
25%
Milgo Electronics _
26 ‘A
28 Vis
Cetron _
6%
7 Vi
Narda Microwave
6
6 %
Control Data Corp.
8214
86%
National Co.
Cook Elec. _ _
1114
12%
Nuclear of Chicago
44
47U
Craig Systems __
1814
20%
Official Films 2-11/16 3-1/16
Dictaphone
3414
36%
Pacific Automation
4%
'5%
Digitronics
25%
27
Eastern Ind. _ _ _
15%
17
Philips Lamp
160%
166%
Eitel-McCullough
17
1894
Pyramid Electric
2% 3-1/16
Elco Corp.
17%
19%
Radiation Inc.
27%
30%
Electro Instruments
33
36%
Howard W. Sams
45%
49
Electro Voice
1214
1394
Sanders Associates _
45
48 V4
Electronic Associates _
36%
3894
Silicon Transistor
4%
5%
Erie Resistor
1394
1494
Soroban Engineering
47
50%
Executone
1994
21%
Soundscriber
12%
14
Farrington Mfg.
2394
25%
Speer Carbon
20%
22%
Fischer & Porter
—
—
Sprague Electric
60%
64
Foto Video
2% 3-1/16
Sterling TV
2Va
2%
FXR
27
30%
Taft Bcstg. __ _
13
14%
General Devices _ _
1094
11%
Taylor Instrument _
43%
46%
G-L Electronics
8
9%
Technology Inst.
694
7%
Gross Telecasting
23%
25%
Telechrome
12%
14
Hallicrafters
36%
38%
Telecomputing-
8%
9%
Hewlett-Packard
31
33
Time Inc. _
105
110
High Volatge Eng.
205
217
Tracerlab
894
10
Infrared Industries
18
19%
United Artists -
6%
7%
Interstate Engineering
22
23 Va
United Control
21V,
23 V*
Itek ___ .
51
5514
Universal Trans.
VA
1%
Jerrold _ -
6%
7%
Vitro
16%
17%
Lab for Electronics
50
53%
Vocaline _
294 3-3/16
Lei Inc.
6%
7%
Wells-Gardner -
25%
27%
Magna Theater
2%
2%
Wometco Ent. .
14
15 Va
3
- Television Digest
FEBRUARY 27, 1961
©1961 TRIANGLE PUBLICATIONS, INC.
1961 SUPPLEMENT NO. 2
The authoritative service for executives in all branches of the television arts & industries
Full text of
FCC Public Notice on Program Forms
FCC 61-223 393 DOCKET No. 13961
In llic mutter of Amendment of Section IV (Statement
303, 314 and 315. Comments due
of Program Service) of Broadcast Application Forms 301,
April 3, reply comments April 17.
With concurring statements of Comrs. Ford, chairman, and Hyde; Comr. King abstaining.
Before the
FEDERAL COMMUNICATIONS COMMISSION
Washington 25, D. C.
NOTICE OF PROPOSED RULE MAKING
1. Notice is hereby given of proposed rule making in
the above-entitled matter.
2. As a result of information submitted to the Com-
mission by its Network Study staff in a report dated Octo-
ber 3, 1957, the Commission instituted an “Investigatory
Proceeding” (Docket No. 12782) which envisioned, inter
alia, an over-all inquiry with respect to the television net-
work program selection process. This proceeding was
amended and enlarged by Commission Order of November
9, 1959 to include a general inquiry with respect to pro-
gramming to determine, among other things, whether the
general standards heretofore laid down by the Commission
for the guidance of broadcast licensees in the selection of
programs and other material intended for broadcast are
adequate; whether the Commission should, by the exercise
of its rule making power, set out more detailed and precise
standards for such broadcasters; and whether the Com-
mission’s present review and consideration in the field of
programming and advertising are adequate under present
conditions in the broadcast industry. This part of the
inquiry was conducted by the Commission en banc between
December 7, 1959 and February 1, 1960, and consumed
nineteen days in actual hearings.
3. The information and views which the Commission
obtained in connection with the above-mentioned program-
ming inquiry led to the Commission’s “Report and State-
ment of Policy Re: Commission En Banc Programming
Inquiry” (FCC 60-970, 25 F.R. 7291, 20 R.R. 1902) re-
leased on July 29, 1960. The Commission set forth therein
certain guidelines to assist broadcast applicants and licen-
sees in fulfilling their statutory obligation to program their
stations in the public interest. It also stated that it
intended to revise Section IV of the broadcast application
forms to require a statement by the applicant as to the
measures he has taken and the effort he has made to
determine the tastes, needs and desires of his community
or service area, and the manner in which he proposes to
meet those needs and desires.
4. There is presently pending a proceeding (Docket
12673) involving a revision of Section IV. Notice of Pro-
posed Rule Making in said matter was issued November
24, 1958 (FCC 58-1098). However, as noted above, the
Commission’s programming hearings have been held and
its programming policy statement has been issued since
the institution of the proceedings in Docket 12673, and
accordingly said proceedings ai'e no longer considered
appropriate in light of the form proposed in November,
1958 and its variance with the Commission policy an-
nounced on July 29, 1960. We have, therefore, devised the
attached form consonant with the Commission’s recent
policy statement.
5. In light of the above, it appears that the proceed-
ings in Docket 12673 should be terminated. Accordingly,
contemporaneously with the issuance of the instant Notice,
the Commission is issuing an Order terminating the col-
lateral proceedings in Docket 12673. Additionally, the
Commission requests that comments in the instant pro-
ceedings be submitted de novo by interested parties and
without incorporation by reference of any comment which
may have been filed in the earlier proceeding. We believe
this procedure to be desirable because it will encourage
comments on individual sections of the proposed applica-
tion as they are related to the new form as a whole, and
that it will expedite and facilitate the adoption of a final
report in the instant proceedings.
6. Pursuant to applicable procedures set out in Section
1.213 of the Commission’s Rules, interested parties may
file comments on or before April 3, 1961, and reply com-
ments on or before April 17, 1961. In reaching its decision
in this proceeding, the Commission will not be limited to
comments of record but will take into account any relevant
information obtained in any manner from informed
sources.
7. In accordance with the provisions of Section 1.54
of the Rules, the Commission shall be furnished with an
original and 14 copies of all written comments filed herein.
8. Authority for adopting the amendments proposed
herein is contained in Sections 4(i), 303 (j), 303 (r),
307(d), 308(a) and 308(b) of the Communications Act of
1934, as amended.
FEDERAL COMMUNICATIONS COMMISSION
Ben F. Waple, Acting Secretary
Adopted: February 17, 1961
Released: February 21, 1961
BROADCAST APPLICATION
FEDERAL COMMUNICATIONS COMMISSION
Section IV, Page 1
STATEMENT OF PROGRAM SERVICE
OF BROADCAST APPLICANT
Name of Applicant
NOTICE TO ALL APPLICANTS
The replies to the questions herein which relate to future
operation constitute a representation of programming pol-
icy upon which the Commission relies in considering the
application, and against which the Commission will meas-
ure the subsequent operation of the station. Applicant
may, during the ensuing license term, supplement this
information with respect to significant changes which may
occur in his over-all programming.
INSTRUCTIONS
1. Questions herein pertain to past and proposed opera-
tion. Applicants for new stations or assignees or trans-
ferees of existing stations are to answer only questions
relating to proposed operation. Applicants for renewal
of existing station licenses are to answer questions as
to both past and proposed operation; in areas where no
substantial change from past operation is proposed,
applicant may so state
2. Applicants for renewal of license must attach the origi-
nal or one exact copy of program logs for the seven
days currently designated by the Commission as the
“composite week.”
3. Program types and classifications incident to the re-
plies to Paragraphs 7 and 8 below, are to be in accord-
ance with the definitions on pp. 5, 8 & 9 of this Section.
4. Applicants for renewal filing FCC Form 303 need not
complete Paragraph 8(d), except to indicate the names,
addresses, and positions of employees who are not
United States citizens.
1. Service Area Description
With reference to the primary service area (day-
time pattern) of a standard broadcast station, the
1 mv/m contour of an FM broadcast station or the
area within the Grade A and B contours in the case
of a television station (excluding translator sta-
tions), attach as Exhibit a description of said area,
including but not limited to such factors as over-all
population; foreign language and minority groups;
agricultural population; religious institutions and
educational facilities; recreational, sports and cul-
tural facilities; broadcast services; newspapers; and
the nature of the principal businesses, trades or in-
dustries in the area. If the applicant has previously
submitted such a statement to the Commission, it
will be sufficient to identify the prior application,
and to indicate the changes in such information
since the date of filing.
2. Area Needs and Interests
(a) Attach a brief statement as to the continuing
efforts made during the past license period by
or on behalf of the applicant to ascertain the
needs and interests of the listening and viewing
audience to be served. If this is an application
for new facilities, attach a brief statement as
to the scope and results of the applicant’s
efforts to ascertain the foregoing information.
Evidence in support of the above statements
should be retained in the station’s files for a
period of three years.
(b) State the scope and results of consultations
with civic leaders, including but not limited to
public officials, educators, religious leaders, and
representatives of agriculture, business, labor,
non-profit organizations and the professions
with respect to the needs of their groups.
(c) How does the applicant propose to translate
into its schedule programs designed to fulfill
the needs found through the consultations and
efforts described above?
(d) State the extent to which, and the procedure by
which, complaints and suggestions from listen-
ers have been and will be considered by the
applicant and acted upon if appropriate. For
past operation, give specific examples.
3. Controversial Issues of Public Importance
State the past and proposed practice of the applicant
with respect to the fair presentation of controversial
issues of public importance, including the frequency
of editorials (if broadcast) or other types of pro-
grams, and the procedure followed or to be followed
with respect to the presentation of opposing views
of view. If this is an application for renewal of
license, describe at least two leading community
issues (i.e., local in nature) in each of the last three
years and state whether specific programs and/or
announcements have been broadcast in connection
therewith, the number and length thereof, and the
times at which broadcast.
4. Community Expression
(a) Describe the steps, if any, taken or proposed to
encourage development of local talent for use
in connection with applicant’s program service.
(b) Attach a statement indicating whether the ap-
plicant has carried and proposes to carry pro-
grams devoted to any of the following, includ-
ing the frequency and length of such programs
(N.B., only programs of at least 4% minutes
duration which do not contain in excess of one
minute of commercial continuity, spot an-
nouncements or non-commercial spot announce-
ments are to be counted) :
1. Area News (i.e., dealing with area events)
2. Area political candidates
3. Area governmental affairs (viz. activities of
local councils, officials, legislatures, boards, etc.)
4. Area business, labor, fraternal, cultural or
civic organizations
5. Specialized Programming Service
State whether the applicant’s past and/or proposed
programming falls substantially into a specialized
category, such as: popular music and news, classical
music, foreign language, religious, agricultural, ed-
ucational or instructive, etc. If answered in the
affirmative, state the manner in which the applicant
has determined that the public interest is being
served by such “specialization,” with appropriate
attention being given to the public interest served
by the applicant if the programming of one or more
other stations in the community is devoted primar-
ily to the same “specialty.”
6. Program Review Prior to Broadcast
State your policy and practice and describe regular
procedures within your organization for review of
programs and advertising prior to transmission or
exhibition through your station:
(a) as to programs produced or originated by your
station ;
(b) as to non-network programs produced by others
(syndicated programs, etc.) and originated by
your station;
(c) as to network programs.
7. Program Types
(a) Indicate whether the applicant has broadcast
or proposes to broadcast any of the following
types of programs on a daily or weekly basis.
(N.B. Only programs of at least 4% minutes
duration which do not contain in excess of one
minute of commercial continuity, spot an-
nouncements, or non-commercial spot an-
nouncements are to be counted.) Check under
appropriate heading. Also state the total
amount of time devoted and to be devoted to
each program type in the average week during
the past license period.
2
(Check)
Daily
PAST
(Check)
Weekly
Amt. of Time
During the
Average Week
Religious
Instructive
Public Affairs
(Check)
Daily
PROPOSED
(Check)
Weekly
Amt. of Time
During the
Average Week
Agricultural
News
Sports
Entertainment
Other (Specify)
(b) Of the average weekly time set forth above,
state the time (hours and minutes) devoted and
to be devoted to programs prepared by, or in
behalf of, or in cooperation with educational
organizations, exclusive of sporting events.
PAST PROPOSED
(c) Does the information above adequately describe
past or proposed programming?
Yes □ No □
If “no” attach any additional information
which the applicant wishes to bring to the
Commission’s attention.
(d) Indicate the applicant’s maximum and mini-
mum daily operating hours.
PAST PROPOSED
Max. Min. Category Max. Min.
Recorded Time
Live Time
Network Time
Total Operating Hours
(e) State whether this applicant adheres to the
principles of any code of broadcasting ethics
and what measures the applicant has taken or
proposes to take to insure the maintenance of
programming and advertising standards.
PROGRAM TYPES
Religious (include here all sermons, devotionals, reli-
gious news and drama, etc.)
Instructive (include here programs other than those
classified under religious, agricultural, news or
public affairs, involving primarily the discussion
of, or primarily designed to further an apprecia-
tion of or understanding of, literature, music, fine
arts, history, geography, and the natural and
social sciences, and similar programs intended
principally to instruct.)
Public Affairs (include here talks, discussions,
speeches, editorials, forums, panel, round table
and other programs primarily concerning local,
national and international affairs or problems.)
Agricultural (include here all programs of farm or
market reports or other information specifically
addressed to the agricultural population.)
News (include here news reports and commentaries;
news programs devoted primarily to wire news
copy are “recorded” news programs.)
Sports (include here play-by-play and all pre- and
post-game related activities, and all programs
devoted exclusively to sports news and reports.)
Entertainment (include here all programs which are
intended primarily as entertainment, such as
music, drama, variety, comedy, quiz, etc.)
NOTE: The type of the program is determined by the
character of the program material, and not the
nature of whatever commercial material or
NCSAs may be included. Thus, a 5-minute pro-
gram of recorded music containing an NCSA on
behalf of a civic organization is “entertainment.”
8. Commercial Operation
(a) State the maximum amount of commercial time
(i.e., time devoted to spot announcements plus
time devoted to commercial continuity) which
the applicant has broadcast or proposes to
broadcast during any one hour.
PAST
min.
60
min.
PROPOSED
Commercial Time min.
Other program matter min.
Total 60 min.
(b) State the maximum number of spot announce-
ments which the licensee has broadcast and
proposes to broadcast in any one hour.
PAST PROPOSED
9. Operating Policies
(a) State the name of the network, if any, with
which the station will be affiliated.
(b) (1) State the average number of announce-
ments and hours of programming per week
which will be used in advertising or promoting
any business, profession or activity other than
broadcasting in which the applicant or any
party to the application is engaged or finan-
cially interested either directly or indirectly.
» (This includes affiliated companies, subsidiar-
ies and parent companies.) If this is an appli-
cation for renewal of license, also show this
information for the past license period.
(2) Does the applicant, any party to the appli-
cation, or employee or independent contractor
of the applicant have a financial interest,
either direct or indirect, in any product or serv-
ice which is advertised, promoted, or exposed
on the air without the payment of standard
commercial rates? (e.g. the applicant is affili-
ated with or connected with a manufacturer
and announcements or programs are broadcast'
on behalf of said manufacturer without
charge.)
Yes □ No □
(Check)
If the answer is yes, give name and description
of the products and the programs on which
they have been and will be mentioned or ex-
posed. Indicate the extent and frequency of
such exposure, and the nature of such financial
interest.
(c) If this is an application for an FM authoriza-
tion, state whether the programs of any AM
station serving the same area will be dupli-
cated, and if so, the number of hours per day
to be devoted to duplicated programs and the
basis for applicant’s belief that such dupli-
cation serves the public interest of the area
served.
(d) State applicant’s general plans for staffing the
station, including the number of employees in
each department (i.e., program, commercial,
technical, etc.), and the names, residence and
citizenship of the general manager, station
manager, program director and other depart-
ment heads who have been employed or whom
the applicant expects to employ.
3
PROGRAM CLASSIFICATION
A network program (N) is any program whether of
live or recorded character furnished to the station by a
network or another station (except in the case of combined
AM-FM operations in the same area). Delayed broadcasts
of transcribed programs or films, originated by networks,
are classified as “network” or “recorded.” Programs are
classified as network whether furnished by a nationwide,
regional, or special network or by another station.
A recorded program (R) is any program consisting
primarily of phonograph records, electrical transcriptions,
films or other means of mechanical reproduction. A pro-
gram utilizing mechanical reproductions half the time or
longer is classified as “recorded”; otherwise it is classified
as “live.” Programs in which the live talent employed is
incidental to the presentation of mechanical reproductions,
as in so-called “disc jockey” shows, shall be classified as
“recorded.” A transcribed delayed broadcast of a network
program, however, is not classified as “recorded” but as
“network.” A live program produced by the station and
recorded or filmed for later broadcasting by the station
shall be considered a live program.
A live program (L) is any local program which uses
live talent primarily, whether originating in the station’s
studios or elsewhere. Programs furnished to a station by
a network or another station, however, are classified as
“network.” A program utilizing mechanical reproductions
less than half the time is classified as “live;” otherwise
it is classified as “recorded.” Programs in which the live
talent employed is incidental to the presentation of me-
chanical reproductions, as in so-called “disc-jockey” shows,
shall be classified as “recorded” and not “live.” A live pro-
gram produced by the station and recorded or filmed for
later broadcasting by the station shall be classified as
“live.”
A commercial program (C) is any program all of the
time for which is purchased by a single sponsor, or by two
or more sponsors each of whom pays for a portion of the
total program time rather than for announcements within
the program. A participating program (P) is any pro-
gram, not classified as commercial under the foregoing
definition, which is interrupted by one or more spot and
nouncements (as defined below). A network program shall
be classified as “commercial” if it is commercially spon-
sored on the network or contains announcements origi-
nated by the network on behalf of participating sponsors,
even though the particular station is not paid for carrying
it — unless all commercial announcements have been de-
leted from the program by the station. Cooperative pro-
grams furnished to its affiliates by a network which are
available for local sponsorship are sustaining programs if
no local sponsorship is involved, but are either commercial
or participating commercial programs, as defined above,
where there is local sponsorship.
A local alternately-sponsored program retains, the
classification commercial if the time is sold to a single
sponsor and the program contains no more than one
“cross-plug” for the alternate sponsor.
A sustaining program (S) is any program which is
not interrupted by a spot announcement (as defined below)
or the time for which is not paid for by one or more spon-
sors.
A spot announcement (SA) is any announcement, in-
cluding a promotional announcement, for which a charge
is made and which is not part of the continuity of a com-
mercial program, as defined above; or any announcement
which, by express or implied agreement between the appli-
cant and a sponsor assumes in fact the character of a paid
commercial announcement (such as “bonus” spots, “per
inquiry” spots, promotional announcements containing
sponsor identification, or “trade out” spots involving a
barter arrangement). Time signals, weather announce-
ments, and station identification announcements are classi-
fied as “spot announcements” if they come within either of
the two foregoing categories; otherwise, they are not clas-
sified as announcements except for station identification
announcements which refer to or mention the name of any
business concern beyond the mere name of the station
licensee (i.e., the exact name of the applicant herein), in
which case they are classified as “spot announcements.”
A non-commercial spot announcement (NCSA) is an
announcement which is not paid for by a sponsor and
which is devoted to a non-profit cause— e.g., Government
Bonds, Red Cross, Public Health, civic announcements, etc.
Government Bond, Red Cross, civic and similar announce-
ments for which the station receives renumeration should
not be classified as “non-commercial spot announcements”
but as “spot announcements.” Promotional announcements
which are not “spot anouncements” within the above
definition should not be classified. Participating announce-
ments should be classified as “spot announcements.”
CONCURRING STATEMENT OF CHAIRMAN FREDERICK W. FORD
I concur in the above proposed form, however, I would prefer that
the provision made for a composite week be eliminated and that item 7
be further broken down better to reflect the actual programs proposed
and broadcast as well as the number of weeks involved. Specifically,
column 3 should be divided to show the number of weeks the program
category was broadcast and the time per week it was broadcast.
CONCURRING STATEMENT OF COMMISSIONER ROSEL H. HYDE
I concur in the issuance of the Notice of Proposed Rule Making,
Docket No. 13961, for the purpose of obtaining comment. However, I
have misgivings concerning certain phases of the procedures proposed
and the possible overall implications of the same which it seems appro-
priate to state in conjunction with the issuance of the invitation for
comment.
The approach, however well intended, in which the licensing author-
ity endeavors to prescribe certain guide-lines for the programming of
stations would seem to assume responsibilities which should remain as
the clear responsibility of licensees. The more the agency gets into
this business, the more impossible its position is likely to become. It
could find itself being held responsible by the public in matters involving
creative effort, taste and opinion, which it would be hopeless to deal with
aside from the traditional objections against government intervention in
such matters and the specific prohibition of Section 326.
I am also concerned that this attempt to give direction may tend to
limit rather than expand the potential of broadcast services. The concept
which requires a determination of the tastes, needs and desires of the
community or service area and the reduction of the same into a written
formula for submission to the Commission seems most difficult of appli-
cation. Does it assume that a definitive statement of actual needs can be
posted for each community to be used as some kind of a standard for
the weighing of the service of all broadcasters serving the community ?
If, on the other hand, it means submission of an applicant's opinion or
judgment as to a community's needs how can the agency undertake to
approve or disapprove ?
My suggestion is that it would be more appropriate to recognize that
there is always a general need in every community for information,
public understanding of local and national issues, for entertainment as
such, the enhancement of cultural interests and, of course, the serving of
economic interests. The possibilities and opportunities for service would
seem to be as great as the imagination, creative ability, dedication and
resources of the applicant would permit. It would be agreed, I am sure,
that there is always a need for better understanding of the values on
which society has been established ; always the need for making the edu-
cational message more interesting, and always a need for making in-
formative presentations more effective. There is, it seems to me, a need
for diversity and competition as opposed to conformity and sameness
which, I fear, would be the product of prescribing guidelines and form-
ulae.
My suggestion in respect to the application form would be that the
Commission should put more emphasis on the showing it requires of
the applicant as to the effort it makes to provide a successful and useful
service. It seems to me that information as to an applicant’s methods
and means of obtaining and developing program material, evidence as
to the provisions made for continuing study, research, experimentation
and consultation in search of good programming would be relevant and
more significant than statistical analyses of past and proposed programs.
I would further suggest that more emphasis should be placed upon the
provision made by the applicant to insure the integrity of its service.
It seems to me that the Commission might require specific information
as to how an applicant insures that it is fully informed and that neces-
sary safeguards are maintained regarding all matters accepted for
broadcasting.
4
L-i b
<C-
WEEKLY
MARCH 6, 1961
Television Disrest
MAR 7 1861
© 1961 TRIANGL'
i
IQNS.HNGf-
i\X
VOL. 17: No. 10
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Congress
MILITARY HOGS THE SPECTRUM, charges Sen. Magnuson, taunt-
ing FCC with timidity at federal-aid-to-ETV hearings. Ford
stumps for vhf-uhf sets (pp. 1 & 9).
OVERSIGHTERS AT WORK AGAIN in new Subcommittee on Reg-
ulatory Agencies set up by House Commerce Committee Chmn.
Harris (D-Ark.) He'll head unit (p. 9).
Networks
COURT BACKS FCC NETWORK-REP DECISION, unanimously
holding conclusions to be reasonable (p. 2).
1960 NETWORK BILLINGS ROSE 8.8% to $682.4 million, reports
TvB. December business increased 3.4% to $63.4 million (p. 6).
FCC
MINOW SWORN. Assumes FCC leadership as Justice Douglas
reminisces about the time he thought he would be Commission
Chmn. (p. 2).
AN "A" REPORT CARD ON SEC. 315 Presidential-campaign
behavior by broadcasters is filed with Congress by FCC (p. 11).
Programming
TV VIEWING GOES UP. In Jan. 1961, it hit a near-record level
of 6 hours per home per day, aided by snowy winter (p. 2).
Auxiliary Services
McGEE BOOSTS BOOSTERS, reporting on problems found in
Western hearings, calling for FCC & Congressional action (p. 8).
H&B BUYS 3 CATV SYSTEMS. Approximately $1.3 million is paid
for properties in Montana & Arizona (p. 8).
Consumer Electronics
NEW IN TUBES & SETS: No-reflection screen from Corning;
Sylvania may resume color tube output this year; du Pont & Pitts-
burgh implosion shields evaluated; revival of 17-in. sets (p. 17).
NEW FRONTIERS for consumer electronics foreshadowed in 3
developments: First commercial electronic refrigerator, air-condi-
tioned garment, molecular radio (p. 18).
DISTRIBUTION OVERHAUL by GE may result from new planning
operation headed by Riegelman (p. 19).
GE IN FERMENT: On heels of company's anti-trust indictment,
Pres. Robert Paxton retires and Chmn. Ralph Cordiner resigns
chairmanship of Business Advisory Council (p. 19).
Film £ Tape
WESTINGHOUSE DICKERS FOR DESILU. Hush-hush negotiations
for the telefilm studio held in Hollywood (p. 3).
Stations
SPOT GAINED 6.3% in 4th quarter to $163 million, pushed 1960
gross-time billings to a preliminary $616.7 million total (p. 13).
Advertising
MORE SUCCESS STORIES in local-level TV, this time for food
products, beverages and restaurants (p. 14).
Finance
PHILCO AND RCA PROFITS FELL in 1960 (pp. 23 & 24).
Other Departments
FOREIGN (p. 12). TECHNOLOGY (p. 15). PROGRAMMING (p. 16).
PERSONALS (p. 16).
MILITARY HOGS THE SPECTRUM, SAYS MAGNUSON: Long -dormant issues of broad-
casting-vs.-military use of scarce vhf channels were suddenly revived last week by Senate Commerce Com-
mittee Chmn. Magnuson (D-Wash.).
Military services are hogging the spectrum without known justification, and FCC has been too timid
in challenging the armed forces to surrender some space to crowded telecasters, Magnuson said. He taunted
the Commission for its acceptance — without further argument — of OCDM's decision last August that "national
defense & security" require the armed forces to keep what they have taken (Vol. 16:34 p2).
"What does the military do with all these 'v' channels?" Magnuson asked FCC Comr. Ford, who
had been testifying on educational TV allocation problems at the Committee's hearings on Magnuson's fed-
eral-aid-to-ETV proposals (see p. 9). Magnuson didn't press for answers, remarking that even if he knew,
Ford couldn't tell.
Military just stamps "secret" or "classified" on any answers to such questions — and inquiries about
actual military uses of vhf always seem to stop there, Magnuson complained. "Experiments" also are cited
as the excuse for not yielding unutilized channels for civilian use, Magnuson went on. "Sure, they'll tell you
they're experimenting. And if they aren't, they'll think one up."
Magnuson promised he'd try to get some answers this session. He issued no summons to OCDM or
Defense Dept, and scheduled no hearings on spectrum. But problems of TV allocations are high up on the
Commerce Committee's investigations agenda for 1961 (Vol. 17:8 p9).
2
MARCH 6, 1961
COURT BACKS FCC NETWORK-REP DECISION: FCC's spot-rep decision forbidding
networks to rep stations other than their o&o's (Vol. 15:41 pi et seq.) was sustained by Court of Appeals
last week, to few observers' surprise. Unanimous decision by Judges Bazelon, Phillips & Washington, written
by Bazelon, was mere 3 pages. It rejected out of hand the arguments of NBC and 4 repped stations. (CBS didn't
appeal; ABC isn't in the business.)
First, Court said, FCC has adequate legal power to make the decision, and "we cannot say that these
conclusions, based upon findings supported by substantial evidence, were erroneous." Second: "Nor can we
agree that the regulation in dispute is unwarranted on the basis of petitioners' claim that its promulgation is
rested merely on a potential evil of restraint upon the independent responsibilities of licensees affiliated with
the network and not upon a violation of the antitrust laws. We need not decide whether the evil may fairly
be characterized as 'potential.' For it is settled that practices which present realistic dangers of competitive
restraint are a proper consideration for the Commission in determining the 'public interest, convenience &
necessity.' And the elimination of this danger is consistent with the Commission's duty under the Act to
'encourage the larger and more effective use of radio in the public interest.' "
Finally, Court rejected appellants' claim that FCC's action was "unduly harsh" and that less drastic
remedies were available. "Since the Commission considered the alternatives presented," Court said, "and
since we cannot say that the basis for their rejection is unreasonable, its action must stand."
Repped stations joining NBC in appeal were KOA-TV Denver, WAVE-TV Louisville, KSD-TV St. Louis,
WRGB Schenectady. Station Representatives Assn, backed FCC, and its counsel Harry M. Plotkin last week
said: "We're gratified. Complete vindication." NBC Washington counsel Howard Monderer commented:
"We're studying the decision, haven't decided whether to go to the Supreme Court."
MiKOW SWORN, ASSUMES FCC LEADERSHIP: Newton N. Minow is now on the job as
FCC Chmn., sworn in March 2 in the most "public" ceremony on record — with more audience, photographers
& reporters on hand than at any similar Commission occasion.
Ceremonies were distinguished more by outgoing Chmn. Fred Ford's graciousness than anything
else. He made certain that every FCC employe was invited — first time in history — and he held Bible
as Minow repeated the oath administered by Supreme Court Justice Douglas. Among guests were Reps.
Harris (D-Ark.) & Mack (D-Ill.). Minow and his attractive young wife remained for some time to accept con-
gratulations from the Commission staff and other guests.
Before swearing Minow in. Justice Douglas noted that, 22 years ago, "I had expected to become Chair-
man of the FCC"— something not generally known. Douglas inscribed the Bible as follows: "For Newton N.
Minow, in the great day of March 2, 1961, with all good wishes and affectionate regards."
Earlier in week, in Commission's regular meeting, Ford expressed thanks to colleagues for co-opera-
tion, lauded Minow. Comr. Bartley, on behalf of other members, presented Ford with gavel made from the
"Washington elm" — a tree reputedly planted by George Washington on grounds of Capitol.
TV USAGE AT NEAR-RECORD LEVEL: And_ now a message to those who say the public is
sick & tired of TV programming: According to Nielsen, the average U.S. home TV set was viewed 6 hours a
day in January — a near record.
Figure is substantially higher than that of previous month, Dec. 1960, when the average TV home
watched for 5 hrs., 41 mins, daily. Researchers we talked to were of the opinion that the upsurge, in part,
was due to the blizzardy January weather throughout much of northern U.S., which kept many families at
their nighttime hearthsides— and TV sets
In any event it's highest level in 3 years. Last big TV surge beyond the 6-hours-daily level (which
itself represents something akin to a 4-minute-mile) occurred in Dec. 1957, when usage also hit 6 hours
exactly, and in Jan. & Feb. 1958 when it hit 6 hrs., 6 mins, twice in a row. Jan. 1961 score is also up nicely
from the Nov. 1960 score of 5 hrs., 47 mins. (Vol. 17:4 p7) when viewing was boosted by election TV coverage.
Because the TV base keeps growing, it's also a new peak in terms of homes. At night (7-1 1 p.m. all
week), 62.2% of U.S. TV homes were watching TV at any average minute in Jan. 1961. Although the 62.2%
figure is a bit lower than the 64.0% scored in Jan. 1960, when measured against the total U.S. TV homes, it
produces the whopping average of 29,172,000 American families watching the medium.
VOL. 17: No. 10
3
TELEMETER STARTS A 'HOPE CHEST': Feature movies aren't enough to sustain program
effort in a pay-TV system — you've got to produce your own TV shows as well. This was the tacit admission
of Paramount-owned Telemeter in N.Y. last week with announcement by Pres. Louis A. Novins that the pay-
TV system was starting a stockpile of taped TV specials.
Telemeter has already ventured into the production realm in its Toronto pilot operation with live, and
later, tape-repeat telecasts of "An Evening with Bob Newhart" (Vol. 17:2 p9). Last season it set up a special
AFTRA pay-TV rate in order to tape a Jean Dalrymple production of Menotti's "The Consul." And Telemeter
also feeds sports specials (ice hockey, etc.) to its hookup of "some 6,000" families.
New shows will have Toronto trial runs, probably at a loss initially to Telemeter. They'll then go on
the shelf to become a product backlog awaiting the start of Telemeter-franchised operations in U.S. Production
costs thus stand a chance of being amortized, after the productions themselves initially help fill the gap
between the amount of programming needed for normal Telemeter operation and the amount of movies,
sports, etc. that can be obtained. To build its backlog, Telemeter will scout many areas — Broadway produc-
tions, off-Broadway, night clubs, etc. (see p. 7).
Telemeter in Toronto is in unique position to argue with movie majors & large distributors who view
pay TV with mixed feelings. Paramount offshoot Famous Players controls at least half of all Canadian movie
theaters, and books their films. It's virtually impossible to make a movie profit in Canada without playdates in
Famous Players' houses — and Famous Players also operates the Toronto Telemeter system. In U.S., where
movie-studio ownership of theatrical circuits is barred by Justice Dept., Paramount has no such lever.
Film & Tape
WESTINGHOUSE DICKERS FOR DESILU: Secret negotiations
are being held between Desilu Productions and West-
inghouse Bcstg. Co., regarding the sale of Desilu to
Westinghouse.
Earlier, Desilu brass had denied to us the report that
such negotiations were on, but late last week several asso-
ciates of Desilu Pres. Desi Arnaz confirmed to us that such
conversations are being held. Westinghouse Pres. Donald
McGannon met with Desilu vp Edwin Holly and other
Desilu executives in a secret meeting at Desilu Culver
Studios Friday (March 3).
In addition to Pres. McGannon, a coterie of WBC brass
had gathered last week in Los Angeles, ostensibly to take
part in the WBC-Desilu huddles: WBC finance vp Joseph
Mikita; sales vp Alexander W. Dannenbaum Jr.; program
vp Richard M. Pack; national program mgr. William J.
Kaland; PR dir. Michael R. Santangelo. WBC executives
were going to some lengths to blend unobtrusively into the
Hollywood scenery and to avoid attracting attention to
what amounted to a top-brass gathering.
Arnaz, in Palm Springs, Cal., wasn’t available for
comment. However, we are told he is willing to sell — if
he can get what he considers to be the right price. Some
sources said Desilu is asking $20 million., but this could
not be confirmed. Involved are 3 studios — Desilu Gower
and Desilu Culver (formerly the RKO studios), and Desilu
Cahuenga (formerly Motion Picture Center).
Controlling interest in Desilu is owned by Arnaz and
his ex-wife, Lucille Ball. The pair bought the RKO Studios
several years ago for $6,150,000. A sale, if it’s consum-
mated, would include the company’s backlog of films & all
assets in addition to the studios.
In N.Y. meanwhile, WBC was taking another step
forward toward becoming a major figure on the national
TV program scene. Announced by the station group’s hq
was the formation of WBC Productions Inc., “a corporation
which will produce radio & TV programs for the 11 WBC
stations.” Named as executive producer for the new com-
pany was Ben Park, who produced WBC’s taped ETV
series Lab 30 and who was recently pres, of Mills-Park-
Milford. Also named to the WBC Productions Inc. staff:
Associate producer William Peters, production mgr. Roger
W. Murphy, research dir. Marlene Sanders and TV-radio
writer Marvin David. “Further details about WBC Pro-
ductions Inc.,” said the station group, “will be announced
shortly.”
* * »
Desilu Productions filed suit against NTA in Los
Angeles Superior Court last week, seeking an accounting
& damages, alleging breach of contract, and asking an
injunction against further showing of 3 series. Desilu
asked $105,956 damages for 78 U.S. Marshal telefilms, and
alleged that because of assertedly delinquent payments by
NTA, action has been threatened against Desilu by Screen
Actors Guild, Writers Guild of America and Directors
Guild of America to collect residuals (Vol. 17:7 pl2).
Desilu owns 43%, NTA owns the remainder of the series.
Desilu asked $26,031 damages for Sheriff of Cochise and
$12,268 for This Is Alice. The plaintiff said Desilu owned
33%% of each series, NTA the rest. Involved are 78
Sheriff films and 39 Alice films.
NBC TeleSales “doubled” production during 1960 in the
black-&-white tape-commercials area and increased color
commercial production 75% during the Oct. 1960-Jan. 1961
period, said dir. Jerry Madden last week. The NBC off-
shoot credits its expanded activity to recent N.Y. studio-
facility additions: The Chroma Key process, a background-
effect technique; the RCA TK12, a large-tube, black-&-
white camera using the 4% -in. image orthicon; Intersync,
a “non-roll-over” picture device. In recent months, Tele-
Sales has also been hired to tape dramatic shows, including
2 Plays of the Week for WNTA-TV and “Hedda Gabler”
for Telemeter (see p. 7).
Tidewater Oil Co. has bought two 60-min. specials,
The Race for Space and Project: Man in Space, from David
L. Wolper Productions for 50 markets. Foote, Cone &
Belding placed the order for Tidewater’s Flying A dealers.
Race will air the second week in April in some areas, and
repeat in others. Project will be telecast in May.
i
4
MARCH 6, 1961
FOUR STAR & BRITISH A-R MAY LINK: Four Star Tele-
vision and Associated-Rediffusion of London are nego-
tiating for an alliance which may embrace co-produc-
tion & distribution, we’re informed by Dick Powell.
The Four Star president recently returned from a
trip to England & the Continent.
In his offices at Republic studios, Powell told us: “There
is a possibility we may make an association with Asso-
riated-Rediffusion. We are going to make some films in
London. We will do background footage there principally,
with the rest of the photography being done here in Holly-
wood. Associated has distribution facilities in Hong Kong,
Rhodesia— in many out-of-the-way places, and it may dis-
tribute our films.”
Powell said he was considerably impressed by Asso-
ciated’s tape facilities, and that much progress has been
made in the transition of tape from the electronic camera
to film. “We are not going into tape now, but we may
next year,” he commented.
Four Star, which will be 10 years old next September,
lost $160,000 in its first year of operation, when it had one
series — Four Star Playhouse. For the fiscal year ended
June 30, 1960, it netted $317,506 on a gross of $15,141,419.
Powell expects even more production in 1961-’62. Four
Star had 11 series at the outset of this season, and will
have 10 next, but over-all production will be greater, be-
cause at least four 60-min. series, Powell expects, will be
before the cameras: Dick Powell Anthology Theater (al-
ready bought by NBC-TV), The Corrupters (several epi-
sodes of which are being financed by ABC-TV), Stage-
coach West, and Michael Shayne. A fifth — a 60-min. ver-
sion of Zane Grey Theater — is now the subject of negotia-
tion with the networks.
Four Star has also sold The Freshman, starring Ger-
trude Berg & Cedric Hardwicke, for next season. Powell
expects sales on The Jimmy Durante Shorv (starring Dur-
ante and Eddie Hodges), The Corrupters (a James Thur-
ber pilot starring Orson Bean), McKeever & the Colonel,
and Mustang, a Western. He predicts renewals on The
Rifleman, The Tom Ewell Show, The Law & Mr. Jones,
and Robert Taylor’s The Detectives, and is trying to con-
vince Taylor he should expand his show to an hour.
Future Production Plans
Busy preparing his anthology series for NBC-TV,
Powell expects to go into production in April. He will star
in 10 of the segments, and has commitments for other
episodes from his Four Star partners, Charles Boyer and
David Niven, and from actors Peter Ustinof, Curt Jurgens,
Robert Morley and Jack Hawkins. Writers will include
Howard Koch, Christopher Knopf, Frank Gilroy, Aaron
Spelling, Frank Gabrielson and Charles Beaumont.
Powell has made a deal with Jurgens to star in a
series, the pilot of which Jurgens did in Germany. Other
Powell-Four Star plans: He is planning a situation com-
edy series starring June Allyson & Van Johnson, for the
1962-’63 season; he has postponed the pilot on Caribbean,
starring Rory Calhoun, until next year; and although
Four Star has filmed the pilot, Our Man in Rome, starring
Rossano Brazzi, it won’t be shown until next year because
the star has 3 back-to-back movie commitments and would
not be able to work in a series next season.
The NBC-TV deal is for 30 first-runs and 20 reruns.
The budget will be $150,000 for each episode. Powell
(“Don’t call me host — I don’t like the word”) will intro-
duce each segment. Theme: action, adventure, strong
drama — “the same as Zane Grey but contemporary,” he said.
Four Star casualties this season are The Westerner,
Dante, Wanted— Dead or Alive, The DuPont Show With
June Allyson, and Peter Loves Mary. Of The Westerner,
axed after 13 weeks during which it got generally good
reviews, Powell said: “V e are not going to make any more
13-week deals. I don’t see any reason to gamble that
much. It takes too long to get a good show organized &
off the ground. The Westerner never got a bad notice, as
far as I know. Still it was axed, when the network refused
to move it to a later time slot. Maybe this proves good
notices don’t mean a thing. The only good time slot we had
th s season was the Ewell show, at 9 p.m. Tuesdays, and
that was opposite one of our others — Stagecoach West.”
Powell does not think there will be as many 60-min.
series next season as is generally believed.
NEW YORK ROUNDUP
Intercontinental TV, production-packaging-distributing
company recently formed by the Walter Reade Group (Vol.
17:4 p8) , has placed its first TV series, Golden Time, on
the market. The 39-episode, 30-min. animated color series,
adapted from Simon & Schuster’s Golden Books & records,
will be offered to the networks and, barring any deal there,
will be syndicated. According to John Leo, Intercontinental
vp & sales mgr., promotion plans in co-operation with
Golden Press will offer sponsors a “merchandising program
built into the package.” The tie-in will utilize the Golden
Books sales staff and their 100,000 retail outlets, said Leo.
Screen Gems has sold its newest Hanna-Barbera pro-
duction, Top Cat, to ABC-TV where it will get a fall prime-
time airing (Wednesday, 8:30-9 p.m.). The animated
comedy series is the 5th H-B 30-min. show set for the 1961-
’62 season, and the 2nd on a prime-evening-time network
hookup. The first, The Flintstones, will continue on ABC-
TV next season, and Huckleberry Homui, Quick Draw Mc-
Graw and Yogi Bear will continue on a national spot basis.
All 5 are under Kellogg sponsorship, with Bristol-Myers
co-sponsoring Top Cat.
Synchronous editing of video tapes is now being offered
by Reeves Sound Studios in N.Y. The newly installed equip-
ment also makes possible fades & dissolves, split screens
or transition with expanding geometric patterns in the post-
production editing of tapes. Pres. Chester L. Stewart said
2 Reeves’ recorders are now equipped for this process,
while installations for the other 6 are being completed.
BBC-TV N.Y. is marketing in the U.S. an off-network
6-episode, 30-min. adventure serial, No Wreath for the
General, produced by Julian Aymes, ex-dir. of The Third
Man TV series.
CBS-TV & Cayuga Productions’ Twilight Zone has
been renewed for the rest of this season by L&M and Col-
gate. March 15 is the option date on the decision for re-
newing the Rod Serling series for next season.
Add syndication sales: Seven Arts has sold its post-
1950 Warner Bros, feature-film package to KHJ-TV Los
Angeles, bringing market total to 47.
People: Edgar A. Grower has been appointed Videotape
Productions sales production supervisor . . . George Mit-
chell has been named Seven Arts West Coast div. mgr. . . .
John Fernandez has been named NTA Spot Sales gen. sales
mgr. . . . Will Baltin has been appointed administrative
assistant to the pres., International Telemeter.
VOL. 17: No. 10
5
HOLLYWOOD ROUNDUP
Revue Studios has spent approximately $3 million in
an expansion program, in which 8 new stages have been
built on the lot since it was acquired from Universal-Inter-
national several years ago. It has also added 3 more
stages by dividing huge movie stages, and a 12th by con-
verting the old UI prop shop which originally had been a
stage. The expansion is designed to accommodate the
company’s largest production program — biggest in the in-
dustry— as well as movie production companies such as
Stanley Kramer Productions which will rent space.
Bing Crosby Productions has postponed piloting My
Favorite Love Story until May or June, and will aim the
60-min. project at a January sale. Meanwhile it has cast
Sam Jaffe & Evelyn Ward in its 60-min. Ben Casey pilot
(which stars Vincent Edwards, and is produced by James
Moser) and Barbara Jo Allen & Steve Brodie in The
Colonel’s Lady (which stars Eve Arden).
Warner Bros. exec. TV producer William T. Orr, has
been placed in charge of all movie production as well as
TV for the Burbank studio. He will report to Pres. Jack L.
Warner. Hugh Benson, Orr’s TV asst., will also help him
in the movie area. Steve Trilling, who has been exec, as-
sociate to Warner in movie production, will continue as a
WB vp, and may produce some projects, Warner said.
Warner expects to add TV & movie producers, writers &
directors to the studio’s contract list.
Warner Bros, will star Evan McCord & Chad Everett
in its new 60-min. Western, Tumbleweed . . . Screen Gems
will pilot Father Came Home, a comedy, with Harry Acker-
man as exec, producer . . . Tarantula Productions has been
formed by producer Joan Harrison and Eric Ambler for
TV film production.
Revue Studios has added another pilot to its agenda
(Vol. 17:9 p6), Breakdown, a fictionalized series dealing
with mental health. The studio is planning to use big
names in the series. Producer is Richard Berg.
Belmont Television, owned by Danny Kaye & his wife
Sylvia Fine, plans to pilot Zunch, a mystery-adventure
series, as well as a 60-min. adventure series, and a semi-
documentary series.
Granite Productions, owned by David O’Malley &
Everett Freeman, has signed Paula Winslow, Barbara Per-
kins and Billy Mummy as regulars in My Uncle Elroy, the
George Gobel pilot.
Four Star Television is filming its 60-min. pilot.
The Boston Terrier, in Boston. Robert Vaughn stars in the
project which was created by Blake ( Peter Gunn) Edwards.
People: Howard Jaffe named editorial asst, to vp
William Dozier of Screen Gems . . . Louis Morheim is story
editor of CBS-TV’s Rawhide . . . Ezra Stone will produce
The Hathaways for Screen Gems . . . Harold Breacher, ex-
William Morris Agency, named exec, in charge of TV for
Famous Artists . . . Jerry Thorpe, exec, producer of The
Untouchables, named to new post of programming vp,
Desilu Productions . . . Arthur Hoffe, producer of The
Ann Sothem Show, joins Columbia Pictures April 17 as a
movie producer . . . George A. Elber elected first vp & a
board member of Four Star Television.
Networks
NBC PULLS A COLOR COUP: NBC’s long-term investment
in color TV paid a handsome dividend last week. Some
$6 million in Eastman Kodak billings are being shifted
from black-&-white network vehicles on CBS-TV and
ABC-TV to a color co-sponsorship deal on NBC-TV. To
make its color splash, Kodak is dropping co-sponsor-
ships of The Ed Sullivan Show and The Adventures of
the Nelson Family, and is joining with RCA in sponsor-
ing the high-budget Walt Disney’s Wonderful World of
Color, the new lead-off show in NBC’s Sunday-night
lineup (Vol. 17:9 p5).
CBS belittled the idea that color-TV exposure was the
reason for the switch, when we queried the network last
week. “CBS has color equipment, and we’ve always been
willing to colorcast for any advertiser who requests it,”
insisted a network spokesman, adding that Kodak had
“never discussed color with us in connection with Ed Sulli-
van.” James E. McGee, Kodak domestic sales & ad vp,
said, however : “We are moving to Walt Disney’s new show
because color TV has now come of age.” We asked J.
Walter Thompson, Kodak’s agency, about CBS’s willingness
to provide color on demand, were told, “Kodak approached
CBS on this moi’e than a year ago.”
Tie-in With Color-Film Sales
The shift to color TV will be timely for Kodak. The
giant photographic firm has just launched “Kodachrome
II,” a speeded-up, premium-priced version of its 25-year-old
Kodachrome film, and is hoping to expand the max'ket for
its use in home movies & still photography. Commercials
for the Disney show will, naturally, be on film & in color.
Some other color-TV factors are working in favor of
NBC’s color-sales efforts this season. Not generally known
is the fact that median income in color-TV homes has been
running at somewhat better than $13,100 annually, as
compared with about $5,400 for the nation as a whole —
indicating a well-above-average potential market for such
semi-luxury items as movie cameras, color film, etc. ARB’s
recent estimate of 600,000 U.S. color homes fui’ther under-
lines the scope of the 1961 color-market ad potential.
The value to networks of such color-sparked TV busi-
ness was stressed to us last week by NBC Chmn. Robert W.
Sarnoff: “There’s no question but that networking, as it
now is, is approaching a plateau because of limits on hours
available, limits on station ownership, rising production
and other costs. Networks are facing a profit squeeze.
Increasing l'evenue will be difficult. Color TV will help
enormously to raise from that plateau and to create more
TV advertising dollars. I don’t believe in the theory that
‘networks should wait for color demand before getting
into color.’ They should do all they can to create the de-
mand in the first place.”
Apart from Kodak, there are several other advertisers
who have insisted on color programs & commercials when
buying NBC shows for this fall. These include: Du Pont
(see p. 6), Ford Motor Co., Chrysler, Bell Telephone,
Kraft Foods, and a sprinkling of color experimentation
(such as L&M and Newport cigarets, which have quietly
aired color film commercials in black-&-white shows).
On the daytime color front, NBC has set aside March
13-17 as “Festival of Color Week” — will colorcast 50%
of its regular daytime programs for a total of 22.5 hours,
or 8 programs daily. The color schedule will begin at 6
a.m. with Continental Classroom and run till 4 p.m.
6
MARCH 6, 1961
Du Pont is leaving CBS-TV at season’s end, taking an
approximately $10-million budget over to NBC. The spon-
sor, which now has some $6 million in The Du Pont Show
with June Allyson and $4 million in The Show of the Month,
will put all its TV money into one NBC-weekly series
described as a “panorama of unprecedented scope.” (Vol.
17:9 p5). The series includes musical variety, dramatic
actualities and Don Hyatt-Irving Gitlin special projects.
CBS News N.Y. hq recently received the following wire
from Hong Kong correspondent Guy Searls: “Do we have
any stationery which still has the full name of Columbia
Bcstg. System on it? I have a problem. Columbia Bcstg.
System can be translated into Chinese but CBS can’t.
Result: The Chinese have not learned to connect the
initials with the organization.” Searls got his stationeiy,
although CBS is still wondering how the full network name
looks in Chinese.
American Institute of Graphic Arts has awarded NBC
a certificate of merit for a promotional kit the network
recently sent to affiliates on the proper use of the new
NBC corporate trademark (the NBC letters).
NETWORK SALES ACTIVITY
ABC-TV
Hawaiian Eye, Wed. 9-10 p.m., part. eff. April.
Lever Bros. (Foote, Cone & Belding)
Network Television Billings
December 1960 and January-December 1960
For Nov. report, see Television Digest, Vol. 17:6 plO
1960 Gained 8.8%: Network TV’s 1960 gross-time
billings rose 8.8% to $682.4 million from $627.3 million in
the preceding year, reports TvB. The year closed with
$60.7 million in December billings. This was 1960’s 3rd
highest monthly volume, topped only by Nov.’s $64 million
& Oct.’s $63.4 million. December’s business also was 3.4%
ahead of Dec.-1959’s $58.7 million — but the percentage gain
was the smallest posted by any 1960 month over 1959.
CBS, after trailing NBC for 2 consecutive months,
regained the leadership in monthly dollar volume. But CBS
backed into the lead. Its December volume declined 3%
to $23.2 million from $24 million in Dec. 1959. And runner-
up NBC was upbeat, with a 5.8% gain to $22.7 million from
$21.5 million.
Each of the 3 networks posted 1960-over-1959 gains.
CBS led in dollars with a 2.9% increase to $274.1 million.
ABC set the pace for percentage gains with a 26.2% jump
to $158.6 million. NBC chipped another chunk off CBS’s
lead with a 6.1% gain over its 1959 billings.
The 1960 nighttime billings of the 3 networks climbed
11.1% to $471.5 million from $424.2 million in 1959. Day-
time billings gained 3.8% to $210.9 million from $203.1
million. In Dec. 1960 vs. Dec. 1959, nighttime billings
inched up 1.1% to $40.7 million from $40.3 million. Day-
time gained 8.7% to $20 million from $18.4.
NETWORK TELEVISION
The Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. June.
Derby Foods (M-E Productions)
Leave It to Beaver, Sat. 8:30-9 p.m., part. eff. April.
Colgate-Palmolive (Ted Bates)
Calvin and the Colonel, Tue. 8:30-9 p.m. (tentative), half-
sponsorship eff. fall 1961.
Lever Bros. (J. Walter Thompson)
Whitehall Laboratories (Ted Bates)
CBS-TV
The Arthur Godfrey Show, May 19, 8:30-9:30 p.m., full-
sponsorship.
Bulova (McCann-Erickson)
NBC-TV
The Du Pont Show of the Week, Sun. 10-11 p.m., full-spon.
eff. Sept. 17.
Du Pont (BBDO)
The Lawless Years, Fri. 9-9:30 p.m., part. eff. May 12.
Brown & Williamson (Keyes, Madden &
Jones)
Alberto Culver (Compton)
Wagon Train, Wed. 7:30-8:30 p.m., part. eff. April 12.
Revlon (Grey)
National Biscuit (McCann-Erickson)
Michael Shayne, Fri. 10-11 p.m., part. eff. March 17.
Walt Disney Productions (no agency)
JFK No. 2, Tue. April 11, 10-11 p.m., full-sponsorship.
Proctor & Gamble (Benton & Bowles)
JFK No. 3, Tue. July 4, 10-11 p.m., The Great War, June 20,
10-11 p.m., full-sponsorship.
Lipton (SSC&B)
Baseball special, April 4, 10-11 p.m., half-sponsorship.
Kemper Insurance (Clinton E. Frank)
Purex Special for Women, June 17, 10-11 p.m., full-spon.
Pure x (Edward H. Weiss)
Dec. Dec. % Jan. -Dec. Jan. -Dec. %
1960 1959 Change 1960 1959 Change
ABC $14,788,070 $13,280,610 +11.4 $158,591,010 $125,665,324 +26.2
CBS 23,205,750 23,935,048 — 3.0 274,139,763 266,355,269 + 2.9
NBC 22,691,002 21,453,811 + 5.8 249,640,296 235,290,937 + 6.1
Total $60,684,822 $58,669,469 + 3.4 $682,371,069 $627,311,530 + 8.8
1960 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC TOTAL
January $13,260,010 $23,477,358 $20,980,897 $57,718,265
February 12,677,110 22,977,171 19,923,712 55,577,993
March 13,487,460 24,043,799 21,072,164 68,603,423
April 12,701,240 22,580,032 20,642,038 55,923,310
May 12,876,050 23,209,917 19,414,264 56,500,231
June 11,948,700 22,062,832 18,959,323 52,970,855
July 12,529,660 23,442,997 19,805,457 55,778,114
August 11,366,100 21,448,482 18,052,503 50,867,085
September 11,875,080 21,103,437 18,436,653 51,415,170
October 15,239,570 23,024,149 25,086,325 63,350,044
November 15,841,960 23,563,839 24,575,958 63,981,757
December 14,788,070 23,205,750 22,691,002 60,684,822
Note: These figures do not represent actual revenues inasmuch as
the networks do not divulge their actual net dollar incomes. The figures
are compiled by Broadcast Advertisers Reports (BAR) and Leading-
ing National Advertisers (LNA) for TV Bureau of Advertising (TvB)
on the basis of one-time rates or before frequency or cash discounts.
Support for NAB Pres. Collins, who recently shook up
NAB’s board meeting in Palm Springs with a lively critic-
ism of TV-radio (Vol. 17:7 pi), was voiced last week by 2
top-level broadcasting executives in N.Y. CBS Chmn.
William S. Paley wrote Collins: “Many of us do not agree
with some of the things you said — but your general objec-
tives are the important thing, and we endorse them. You
can count on our best efforts . . .” MBS Pres. Robert F.
Hurleigh publicly supported Collins with an editorial in
MBS’s monthly newsletter, Of Mutual Interest. “What he
(Collins) did was to spell out realities,” said Hurleigh, “in
terms even the most ostrich-like license holder could heed
& understand. He eschewed patent defensiveness, argued
for positive, remedial action to eliminate malpractices.”
VOL. 17: No. 10
7
Goldenson Talks Global TV: International TV can ad-
vance understanding & harmony among the world’s people,
said AB-PT Pres. Leonard H. Goldenson last week. He told
the San Francisco ad club that TV can “hurdle the handi-
cap imposed by mass illiteracy” as does no other medium.
The free world, he warned, “can’t afford to relinquish
its pre-eminent position in the area of electronic communi-
cations and must take the initiative now.”
American business must lead the global expansion,
Goldenson challenged, pointing to a few pioneering cor-
porations now advertising on the Central American TV
Network. He said TV “can open new channels . . .
to an unlimited & as yet untapped number of consumers.”
Programming concepts, must portray “in its truest
form” the U.S. way of life, he added. New approaches &
different concepts are demanded, although familiar areas
of programming — entertainment & public information — will
form the backbone of international TV. “The time to plan,
to experiment, to act is now,” he concluded.
* * *
New Venezuelan TV network, VeneVision, in which
AB-PT has a minority interest (Vol. 16:33 p9), began
operation last week. The 3-station network covers a poten-
tial audience of 3 million in the areas of Caracas, Mara-
caibo, Barquisimeto and Valencia. A number of ABC-TV
shows (77 Sunset Strip, Maverick, Cheyenne) are included
in the schedule. TV ad billings committed to date total
“close to $500,000,” according to ABC, which represents
VeneVision here. Young & Rubicam has bought participa-
tions for 7 clients: General Foods, Bristol-Myers, Procter
& Gamble, Johnson & Johnson, Chrysler, S. C. Johnson,
Dorothy Gray Ltd. Other advertisers include Firestone,
Pepsi-Cola, Kellogg, Mobil Oil, Esso Standard, div. of
Humble Oil, H. J. Heinz, Nestle, Philip Morris.
* * *
ABC Radio regional-network consolidation to serve 10
Western states with regional programming was announced
last week. ABC Radio West, as it is now called, will in-
clude 104 stations of the ABC Pacific network, the Arizona
network and the Intermountain network. The coverage
area encompasses 11 million radio homes & almost 26
million people. Jack H. Mann has been named dir. and
Harry Woodworth sales mgr.
NBC won’t “editorialize” news, said NBC Chmn. Rob-
ert W. Sarnoff last week, in the latest of his open letters
to TV editors. The current upsurge in informational pro-
gramming has created problems of style & policy, he
added, and “we have not yet resolved to our satisfaction
some of the practical & procedural problems involving
editorial opinion ... We are continuing to work on these
problems because we believe in the value of the broad-
caster’s editorial voice.” NBC’s approach to news is “inter-
pretive reporting rooted in a responsible sense of fairness,”
he declared. Sarnoff also reiterated NBC’s stated policy of
refusing to schedule outside-produced news & public-affairs
shows. “Interpreting the news through such programs is a
keen responsibility. We therefore present them only when
they are produced or directly supervised by NBC ... It
is not enough to review & evaluate a finished program
dealing with public issues as produced by others. Respon-
sibility demands that we be able to vouch for the compet-
ence of the research and preparatory interviewing, the im-
partiality in the selection of material, the conditions under
which it is obtained, the interpretation of data, as well as
the manner of presentation.”
Auxiliary Services
More about
TELEMETER S TAPED TRY-CUTS: Telemeter’s new plans
to produce a program backlog specially for TV include
“a wide variety of special programs on a scheduled
basis,” according to Pres. Louis A. Novins, who out-
lined projects due for trial runs in Toronto (see p. 3) :
1. Gian-Carlo Menotti’s opera “The Consul” will be
shown for the week beginning March 16, matinees Saturday
& Sunday. Taped “especially for Telemeter,” it is uncut &
presented “exactly as Menotti wrote it,” runs 2 hrs., 13
min. with 5-min. intermissions. Patricia Neway, who
originated the leading role on Broadway in 1950, will star.
2. A “direet-from-Broadway” performance of “Show
Girl,” starring Carol Channing with Jules Munshin is
scheduled for April 2. Mobile units at N.Y.’s Eugene O’Neill
Theater will pick up the show for a live telecast to sub-
scribers in Toronto, where it will be taped for repeats.
3. Off-Broadway’s current success, the David Ross
production of Ibsen’s “Hedda Gabler” starring Anne Mea-
chem, is set for the week of April 20. Novins called this
project “a new form of road show” which would otherwise
be economically impossible for off-Broadway productions.
4. “An Evening with Edith Piaf in Paris,” currently
at the Olympia Theater in that city, will play during the
week of May 4 as a filmed special.
Home “box-office” price will be $1.50 for “The Consul,”
may be upped or lowered “slightly” for future shows,
depending on how much Menotti draws. (Telemeter charged
$1.25 for Bob Newhart and scored a 30% rating — “which
compares very favoi’ably with free TV,” said Novins.)
There is no official union wage scale governing pay-TV
productions, but “the unions have been most co-operative,”
Novins said. Contracts have been worked out to grant
creative personnel “a participation in the tapes over a long
period of time, on a gross percentage basis.”
Although Novins described the talent unions’ attitude
as “most co-operative,” a union hassle seemed possible at
week’s end. Actors Equity indicated it would fight to pro-
tect “our exclusive jurisdiction” in the “Show Girl” thea-
trical production. Telemeter, however, pointed to negotia-
tions with AFTRA dating back nearly a year (Vol. 16:20
pp4 & 12) when it recognized the union as bargaining
agent for “The Consul.” A long-range AFTRA-Telemeter
contract was negotiated a few months later (Vol. 16:44 p2).
Exhibitors Mull Pay-TV Decision: Movie operators,
through the Joint Committee Against Toll TV — affiliated
with Theater Owners of America — are still studying FCC’s
go-ahead on the Hartford pay-TV experiment (Vol. 17:9
pi). Philip F. Harling, chmn. of JCATT, told us:
“Uppermost in our minds is an appeal to the courts.
Too little attention was paid by the FCC to the facts in
the record. The programming is not in the public interest.
They have nothing lined up. The pie in the sky was not
brought down to earth. Whether we appeal or not, we’ll
be looking over the Hartford operators’ shoulders all the
time. FCC has given them no carte blanche.”
Harling also said that exhibitors will oppose the
wired pay system proposed for Little Rock, Ark. by Tele-
meter (Vol. 17:5 p3) in state Public Service Commission
hearings expected at the end of this month. Harling as-
serted that the Ark. operation should come under FCC
supervision because its proposed programming “will be
interstate in charactei'.”
R
MARCH 6. 1961
McGee Boosts Boosters: Sen. Gale McGee (D-Wyo.)
returned from his recent vhf booster hearings in Salt Lake
City & Casper, Wyo. with 4 major points, he told us last
week :
(1) Operators needed clarification of FCC rules to
tell them whether they could adapt existing equipment or
would have to junk it. FCC Comr. Lee, who attended the
hearings, went back to Washington, McGee said, and ex-
plained the problem to FCC — which then assured operators
they could adapt present gear.
(2) Increased power is a prime desire. Operators
insisted that many isolated transmitters couldn’t possibly
cause interference if they used more than FCC’s one-watt
ceiling. McGee said that Comr. Lee didn’t encourage them
much — noting that interference can extend hundreds of
miles in some cases.
(3) Small-market stations are concerned about dupli-
cation— extension of other stations’ signals into their
coverage areas — just as they were with CATV duplication.
McGee said that local-live stations “must be kept alive” and
measures must be taken to reduce or eliminate harmful
duplication.
(4) There is continuing CATV opposition to boosters.
McGee said that there have been instances of CATV oper-
ators establishing boosters causing destructive interference
— “for the purpose of driving boosters out of business.”
No more field hearings are planned at present, accord-
ing to McGee, but he said that Congress & FCC must
settle the problem soon.
FCC acted last week to ease booster operators’
problems of complying with new Commission rules which
require publication in a daily newspaper of the fact that
they have applied for new or changed facilities. The Com-
mission modified the rules to allow the use of weeklies or
bi-weeklies — or mere posting of notice in the post office if
no other medium is available.
Canada Delays CATV Control: Canada’s Board of Broad-
cast Governors recommended last week that the govern-
ment maintain a watchful eye on the development of CATV
& wired pay-TV systems, but refrain from placing them
under federal controls at this time. Both CBC & CAB had
called for application of standard TV-broadcasting regu-
lations to the 2 services, and both were represented on
BBG’s special study committee.
CBC Pres. Alphonse Ouimet said the network had
modified its opinion and was agreeable to BBG’s watchful-
waiting proposal because wired- & pay-TV are not yet a
major factor in influencing public opinion. He did recom-
mend that the legislative definition of broadcasting be
changed now to embrace CATV & pay TV so that the
government could apply the broadcast regulations any time
it thought necessary.
Canada currently has 260 CATV systems servicing
200,000 or 4.6% of all Canadian homes. About 100 of the
systems carry Canadian TV programs exclusively. Less
than 20 rely solely on U.S. TV stations for programming.
The remainder offer both U.S. & Canadian shows.
TNT has recently produced & networked closed-circuit
shows for all of the automotive industry’s big 4 — GM, Ford,
Chrysler and American Motors. In all, TNT has done 21
shows for the automotive industry.
Translator starts: K81AJ Ellensburg, Wash, began
week of Jan. 9 repeating KNDO Yakima, Wash.
H&B Buys 3 CATV Systems: H&B American Corp. is
acquiring 3 additional CATV systems, Pres.-Chmn. David
E. Bright disclosed last week. The properties being ac-
quired by H&B’s recently organized subsidiary, Trans-
continent Communication Systems Inc., are in Missoula
and Whitefish, Mont., and Prescott, Ariz. Approximately
$1.3 million is being paid for the properties & an inter-
city common-carrier microwave relay system that serves
the same communities.
Bright said that with these acquisitions H&B will
have about $6.5 million invested in the CATV industry,
making it the largest single entity in the field. Last
summer, H&B acquired 9 CATV systems from Jerrold
Electronics for $5 million (Vol. 16:33 p8).
Bright also reported H&B’s operating income of
$300,732 represents earnings of lltf per share before
depreciation & taxes, on sales of $2,569,291 for the last 6
months ended Jan. 30, compared with a loss of 8<f per share
on sales of $5,308,345 for the 6 months ended Jan. 30, 1960.
The latest purchases bring H&B’s subscribers to a
total of 41,500. Plans call for the acquisition of systems
including about 20,000 more subscribers within the next
several months— at a cost of about $3 million. H&B will
then dispose of its non-CATV properties, leaving it the
sole publicly-held firm exclusively in CATV.
* * *
TelePrompTer acquired Elmira Video Inc. (Vol. 17:7
p24), Elmira, N.Y. CATV system, for 45,000 shares of
TelePrompTer common stock (closed at 13% March 2).
Congress
“I take my hat off,” said Sen. Monroney (D-Okla.) in
a Congressional Record statement commenting on NAB
Pres. LeRoy Collins’ speech at last month’s NAB Board
meeting in Palm Springs, Cal. (Vol. 17:7 pi). A member
of the Commerce Committee and a frequent critic of TV
rating services, Monroney said challenges thrown out to
the industry by Collins were “encouraging, exhilarating
and tough.” All in all, Monroney went on, the Collins
speech was “the freshest breeze we have heard from the
medium which monopolizes the recreation of so many
Americans.” Monroney was particularly impressed (“I
hardly can believe my ears”) with the way Collins decried
programming influences of the rating systems.
Forgetful legislator: Rep. Cramer (R-Fla.) voted last
year for the Harris-Pastore Act. As enacted, its first order
of business was to repeal part of Sec. 4(b) of the Com-
munications Act which permits FCC members to collect “a
reasonable honorarium or compensation” for speeches &
articles. But on Feb. 23 Cramer introduced an “ethics”
bill (HR-4812) calling for repeal of the honorarium bit all
over again. Cramer’s legislative aides, abashed, told us last
week that he was unaware that the repealer already was
law, that he’d withdrawn his bill for some rewriting.
CBS-TV deserves commendation for changing its mind
about permitting “The Spy Next Door” to be shown on the
Aimstrong Circle Theater Feb. 15 after canceling it Feb.
1, Sen. Hruska (R-Neb.) told the Senate. He said it would
have been “a grave mistake indeed” if the network had
stuck to its original decision to cancel the show in the fear
that it might damage U.S.-Soviet relations. Hruska in-
serted the TV script in the Congressional Record.
Piped music services would be exempted from com-
munications excise taxes under a bill (HR-4236) introduced
by Rep. Davis (D-Tenn.).
VOL. 17: No. 10
9
OVERSIGHTERS AT WORK AGAIN: A new Subcommittee
on Regulatory Agencies to “take the place of & supple-
ment the work” of the gone-but-not-forgotten House
Commerce Legislative Oversight Subcommittee was set
up last week by Committee Chmn. Harris (D-Ark.)
The roster of the new unit — assigned to “exercise con-
tinuous watchfulness” over operations of FCC & other
govt, commissions & boards — probably will resemble that
of the Oversight unit, with Harris himself as chairman
again. He & Rep. Bennett (R-Mich.), ranking minority
member of the full Commerce Committee, caucused March
3 on selections for it. They were reported agreed on a ratio
of 5 Democratic members to 4 Republicans, but postponed
naming the members until- this week.
On taking over his new Subcommittee, Harris is
expected to turn in a 3rd hat he has been wearing on the
Committee — chairmanship of the Communications Sub-
committee. Next in seniority line for that job is Rep.
Rogers (D-Tex.).
Harris said the Regulatory Agencies Subcommittee
will need “services of some technical staff,” but that for the
most part it will count on regular professional staffers of
the full Committee to carry on the Oversighter’s work. One
of them is veteran communications counsel Kurt Borchardt.
No specific inquiries by the new unit in such areas as
FCC and TV & radio were outlined by Harris, who said
only that he had “no intention of abandoning or neglecting
the responsibility [of the Commerce Committee] in this
field.” He did indicate that FTC operations would be one
target, however: “There is no reason why false & mislead-
ing advertising should remain in a gray area, unchecked by
regulation.”
One investigative item on this year’s Commerce Com-
mittee agenda — broadcast rating systems — may be shifted
from the full Committee to either the Communications
Subcommittee or the new regulatory-agency unit when a
contract study of the services by the American Statistical
Assn. (Vol. 17:9 pll) is completed.
The ASA report had been scheduled for delivery to
the Committee in January, but won’t be ready until late
this month, at least. Chief counsel Robert W. Lishman of
the Oversight Subcommittee, who has been cleaning up
its left-over paper work, told us last week that drafts of
the ratings study have been exchanged by members of a
3-man ASA committee. But Lishman said neither he nor
members of the Committee had seen any part of the report.
Lishman plans to return to private law practice after
the delayed ASA study comes in. He said he would not
carry on with the Regulatory Agencies Subcommittee.
Meanwhile the House voted without dissent to give
$435,000 to the Commerce Committee for “experts, clerical,
stenographic and other assistance” to carry on all of its
jurisdictional investigative work.
FCC’s budget requests (Vol. 17:4 plO) will be handled
again in the Senate by Commerce Committee Chmn. Mag-
nuson (D.Wash.), who wears another legislative hat in the
regulatory-agency field as chmn. of the Appropriations
Committee’s Independent Offices Subcommittee. He was
renamed head of the 16-man subcommittee.
“How the FTC Works” is the title of an article by
outgoing FTC Chmn. Earl W. Kintner in Repros, Adver-
tising Federation of America publication. Copies are
available from AFA’s bureau of education & research, 655
Madison Ave., N.Y.
EVERYBODY FAVORS ETV: Usually -cautious FCC Comr.
Hyde, who takes a dim view of such govt, intervention
as the Commission’s latest moves to make TV & radio
programming better (Vol. 17 :9 p2), last week came out
swinging against current fare — and prescribed govt.
ETV subsidies as an antidote for it.
Hyde enlivened otherwise repetitious Senate Com-
merce Committee hearings on federal aid to educational
TV by taking the stand to heap scorn on “cowboys, private
eyes and giveaways.” He also became the first FCC
member to give public endorsement to $51-million pro-
posals by Committee Chmn. Magnuson (D-Wash.) for
station-equipment purchases by the states & D.C.
Expected support for the Magnuson bill (S-205) came
from nearly a score of witnesses, including spokesmen for
CBS-TV, RCA and Westinghouse Bcstg. Co. in addition to
ETV professionals who also had testified for the measure
at 2 previous sessions of Congress.
FCC Comr. Ford, who had just relinquished his Com-
mission chairmanship to Newton N. Minow (see p. 2),
reiterated FCC’s traditional hands-off policy position on
ETV subsidies. Ford also engaged in an indecisive colloquy
with Magnuson on military uses of vhf channels (see p. 1).
and urged Congressional approval of FCC proposals to
require manufacture of vhf-uhf sets (Vol. 17:6 pi).
Ford said an FCC-drafted bill prohibiting interstate
sale of sets which don’t meet the Commission’s proposed
all-channel standards would be ready soon for Congress,
which has pigeonholed such measures in the past. Pointing
to unused uhf educational channels, he argued that the
forced acceptance of all-channel sets would stimulate the
spread of ETV. “We’ve tried everything else,” Ford said.
“And I think this is the only thing left.” Some Committee
members wondered whether repeal of the excise tax on
uhf sets bought for ETV reception might do the trick.
That wouldn’t work, Ford said: “I’ve just about given up
on the idea of the excise tax.”
Hyde Pleads for Federal ETV Aid
Then, speaking for himself, Hyde took over. “I feel
impelled,” he said, “to urge the use of federal funds for
educational TV.” He described ETV as “the single most
important addition needed to improve our communications
institutions in the public interest.”
Hyde stressed these points: (1) “Starting with a
different economic base, educational TV is not under the
pressing need to equate public interest with maximum
sales of soap, cigarets, beer, deodorants or cold remedies.”
(2) “I am optimistic enough about the possibilities of
educational TV to believe that it can even educate the
people to demand of commercial TV something better than
a surfeit of cowboys, private eyes and giveaways.”
CBS-TV Pres. James T. Aubrey Jr. also foresaw
benefits to commercial programming in ETV systems act:-
vated by $ 1-million grants to each state. It would work
the other way, too, competitively speaking, he said, because
in the “competition of ideas & formats, some elements of
commercial TV’s format & showmanship may find then-
place in educational programming. And concepts of educa-
tional programming may well be adaptable to commercial
TV in its endeavor to entertain & inform its viewers.”
RCA Pres. John F. Burns, who once taught at Harvard
& Lehigh, endorsed the Magnuson bill “as an essential first
step in stimulating the national growth of electronic teach-
ing methods.”
Westinghouse’s Washington vp Joseph E. Baudino
submitted a statement by WBC PreS. Donald H. M'cGannon,
10
MARCH 6, 1961
who said enactment of the Magnuson measure would break
“a logjam that is thwarting the forward progress & ex-
pansion of educational TV.”
One scheduled witness — HEW Secy. Abraham Ribicoff
—didn’t show for the March 1-2 hearings, but Magnuson
told us that his absence didn’t indicate any cooling-off of
the Kennedy administration’s support for federal aid to
ETV. Magnuson said Ribicoff begged off appearing because
he hadn’t had time in his new office to familiarize himself
with the proposed govt, program, which would be admin-
istered by HEW’s Office of Education. Ribicoff is expected
to testify at as-yet-unscheduled House hearings.
Other witnesses who testified or submitted statements
in favor of the Magnuson bill included Sens. Metcalf (D-
Mont.) & Cooper (R-Ky.), Pa. public instruction supt. Dr.
Charles H. Boehm, NET Pres. John F. White, mgr. John
Schwarzwalder of KTCA-TV St. Paul-Minneapolis, mgr.
Loren B. Stone of KCTS-TV Seattle.
No opposition to the Magnuson plan was voiced by any
witness or by any Committee member except Sen. Lausche
(D-O.). He said he didn’t like the idea of the federal govt,
paying for things which should be bought by states &
cities if they need them. “There is a misapprehension in
the country that there are unlimited federal funds,”
Lausche complained.
Magnuson said he was confident that his bill would
again be passed by the Senate, which has already approved
it twice. Prospects in the House for ETV-aid legislation —
probably modified to require states to put up money match-
ing federal grants — are better than they were last year,
when the Rules Committee blocked a floor vote on it. The
Committee’s membership has been revamped & liberalized
(Vol. 17:6 pl4). Another matching-grant bill (HR-5099)
was introduced March 1 by Rep. Rogers (D-Tex.).
Educational Television
ETV research grants totaling $252,000 have been
awarded by the U.S. Office of Education to educational
WQEX (Ch. 16) & WQED (Ch. 13) Pittsburgh and Miami
U., Oxford, 0. The 2 publicly-financed Pittsburgh stations
received $126,000 under Title VII of the National Defense
Education Act for an 18-month study of techniques in tele-
vised science demonstrations. A like amount went to Miami
U. to finance a 38-month project, now under way, to deter-
mine how well students can master closed-circuit courses.
The awards were among 23 new grants totaling $1 million
that covered such other media fields as films & teaching
machines. All told, the Office of Education has allocated $7
million for 139 audio-visual educational research projects
since the program was started in 1958 (Vol. 14:49 p6 et
seq.). The National Defense Education Act expires June
30, 1962, but an advisory panel of 20 educators has recom-
mended that its programs be expanded and that the law
itself be extended another 5 years. The programs will be
administered in the Kennedy Administration by academic
vp Sterling M. McMurrin of the U. of Utah, a philosophy
teacher named to succeed Lawrence G. Derthick as U.S.
Educational Commissioner. Under a $56,000 contract with
the Office of Education, the National Assn, of Educational
Bcstrs. is conducting a nationwide survey of educators to
determine their precise TV channel needs. The survey will
be followed by an engineering study by Jansky & Bailey.
Latest ETV applications: Ch. 17, Schenectady, by
Mohawk-Hudson Council on Educational TV (William J.
Gold, pres.); Ch. 29, Williamsville (Buffalo), N.Y., by
Board of Cooperative Educational Services, first super-
visory dist. of Erie County.
ETV “patronage” trend is growing quietly in San
Francisco. It began recently on non-commercial KQED
with the purchase by San Francisco Brewing Co. (Bur-
germeister Beer) of NTA’s Open End series, which is now
telecast on the educational outlet with a “KQED wishes
to thank . . .” corporate mention. Intrigued, CBS Films
recently checked up on how Burgermeister was doing with
this bare-bones “commercial,” discovered that the beer
firm had received sackloads of mail and “a definite in-
crease” in sales. Next move: CBS Films and KQED have
worked out a deal for the prestige-laden, taped-in-N.Y.
Robert Herridge Theater, a dramatic anthology. It will
have as its “patron” (as distinguished from “sponsor”)
Bank of America, which will also receive “thank you”
mentions but will have no say in the station’s programs.
FCC sources say that the ETV stations don’t violate Com-
mission rules when they accept programming material
without payment. In fact, they point out, the stations are
required to identify the donor under the new “payola”
rules — and a “thank you” method is satisfactory. They
report no complaints received from commercial stations.
Unusual ETV effort in Maine finds 3 private liberal
arts colleges — Colby, Bates and Bowdoin — joining forces to
build what is claimed to be the nation’s “first full-powered
satellite.” CP for WPTT (Ch. 10) Augusta, now held by
Bates, which acquired it from Boston storage-business op-
erator Richard S. Robie last year, will be transferred to a
corporation owned equally by the 3 colleges. Each has ap-
pointed 3 representatives; included are Carleton D. Brown,
radio WTVL Waterville, and Horace Hildreth (Hildreth
network). Plans call for construction of a $425,000 facility
using 316 kw near Lewiston. An order for equipment has
been placed with RCA and the on-air target is next Sep-
tember. The station will relay WENH-TV (Ch. 11) Dur-
ham, N.H. which in turn repeats WGBH-TV (Ch. 2) Boston.
Eventually, studios will be built.
Special TV course for teachers has been developed
jointly by the N.Y. City Board of Education and TIO “to
help orient teachers constructively in their utilization of
commercial TV as an adjunct to formal in-school teaching.”
Entitled TV in Today’s World, the 15-session course deals
with TV as communication & art form, industry, and
social institution. Guest lecturers will include TV execu-
tives, creative, technical and research personnel. “Since
TV occupies a large part of school children’s free time,
teachers could take a more active role in helping their
pupils understand the medium and get the most out of it,”
said TIO Dir. Louis Hausman. The course, which began
Feb. 16, is held in N.Y.’s Donnell Library.
Wider use of TV as an educational instrument in Cal.
schools & colleges has been recommended by a subcom-
mittee of the Assembly. The group warned, however, that
ETV must be used wisely & in courses where it can be
most effective. Other subcommittee recommendations: To
justify itself financially, TV should be limited to courses in
which at least 200 students are enrolled; the state college
board of trustees should develop an overall plan and spell
out how ETV should be used in each college; a policy
should be established regarding the rights of instructors
affected by the introduction of ETV.
“Design for ETV” is an elaborate, 96-page, illustrated
brochure-report from Educational Facilities Labs on “how
to plan new schools or adapt existing schools for teaching
by TV.” The subject was researched for EFL by Dave
Chapman, Inc., Industrial Design. Copies are available
from EFL, 477 Madison Ave. New York 22.
VOL. 17: No. 10
11
The FCC
INDUSTRY GETS AN ‘A’ ON SEC. 315: In a follow-up
report supplementing testimony by then-FCC Chmn.
Ford to the Senate Commerce Communications Sub-
committee (Vol. 17:6 p2), the Commission told Con-
gress last week that TV & radio behaved themselves
well during the 1960 Presidential election campaign.
Equal-time complaints from all sources could be
counted on the fingers of one hand following Congressional
suspension of requirements of the Communications Act’s
Sec. 315 for candidates for President & Vice President,
FCC said in a 12-page recapitulation buttressed by 22
pages of statistics.
From Aug. 24 last year (effective date of the Sec. 315
suspension) until Election day in November, just 2 com-
plaints about “equal opportunities” on the air were filed on
behalf of Presidential candidates John F. Kennedy or
Richard M. Nixon. And only 3 complaints came in from
minor-party candidates for the White House. All beefs
were quickly resolved by stations involved, FCC said.
In the comparable Presidential campaign period of
1956, when Sec. 315 was in full force, there were 13 com-
plaints to FCC — 4 on behalf of major-party candidates, 9
from all other sources.
The Commission had 2 suggestions for Congress in
acting on a bill (S-204) by Sen. Magnuson (D-Wash.) to
regularize the equal-time suspension for Presidential
tickets. Both were minor.
For one thing, FCC said, language of the bill should
make it “unequivocally” clear that “nominees” for Pres-
ident & Vice President are all of the candidates for the
offices — not just Democrats & Republicans nominated at
national conventions.
FCC also recommended that the bill take care — one
way or another — of equal-time situations in which a top
candidate is running at the same time for another office.
This question was raised during last year’s campaign by
Lyndon B. Johnson’s dual candidacy for election as Vice
President & re-election to his Tex. Senate seat. Johnson’s
Republican opponent for the Senate, John G. Tower, had
argued that he was entitled to equal time every time Vice-
Presidential candidate Johnson appeared, but did not press
the argument in any formal complaint to the Commission.
Scheduled for delivery to Congress by FCC in April
is another batch of equal-time reading matter which is
guaranteed to get close attention from all politicians. It
will contain state-by-state TV-AM-FM statistical break-
downs on political announcements & programs (paid & su-
staining) involving appearances by candidates not only
for President & Vice President but for the Senate, House
and governor.
RCA won FCC contract for the transmitter for the
Commission’s N.Y.. uhf project — lease of $377,584 running
to June 31, 1962, “with option for renewal, if necessary.”
In addition, FCC will pay a dismantling charge of $135,615
if the transmitter isn’t otherwise disposed of — e.g., given
or sold to ETV or municipal authorities at the conclusion
of the experiment. The choice, FCC said, was “on the
basis of power consumption, tube replacement, experience
in installing and general performance as well as cost.”
The contract specifies installation by Aug. 1 and 2 months
of testing before acceptance Oct. 1. Contract for an an-
tenna is expected to be signed soon.
Craven’s Doubts on Govt.-&-Programming: FCC Comr.
T. A. M. Craven issued his concurring but dubious state-
ment on the Commission’s new program-form rule-making
(Vol. 17:9 p2) too late for inclusion in our supplement
reprinting the full text. Here it is:
“While there are several aspects of this Notice of
Proposed Rule Making with which I am not satisfied; for
example, the retention of a composite week and the require-
ment that an applicant specify the number of hours to be
devoted to various types of programming, I think the
Notice is appropriate for the purpose of obtaining industry
comments.
“I have been in the past, and I continue to be, unalter-
ably opposed to the Commission establishing guidelines
for the programming of broadcast stations. For, as I have
frequently stated, it is the legal obligation and privilege
of the licensee and not the government to ascertain the
mass communication needs, tastes and desires of the
communities of this country. Establishment by the Com-
mission of programming types which the applicant must
follow in order to be seriously considered by this Agency
would mean the throttling of initiative, creative thinking
and the legal rights and duties of licensees in violation of
the censorship provisions of the Constitution and the
Communications Act. I certainly would not aid, abet, or
condone any efforts on the part of the government to
intrude on the private rights of individuals. In my opinion,
it is the government’s duty merely to ascertain whether
the licensee has the sense of public responsibility necessary
to enable him to operate a broadcast station in the public
interest, and whether he has been diligent in ascertaining
the needs, tastes, and desires of his community.
Endorses FCC Program-Type Definitions
“In characterizing programming the Commission and
the industry over the years have used terminology peculiar
to the broadcast field to describe the programs which are
transmitted to the public. While this descriptive language
has now become an integral part of the broadcast field,
there has been a wide disparity among the users thereof
as to the appellation to be given to certain types of pro-
grams. What one broadcaster might call educational,
another might call informational or entertainment. In an
effort to obtain unanimity of thinking in this regard the
Commission, in its proposed application form, has included
certain program types and has attempted to define them as
well as illustrate the type of programming which might
come under such headings. I should think that this would
be most helpful to the industry and the Commission, and it
would in no way impinge upon the rights of broadcasters.
“Additionally, the Commission proposes to require
applicants to list these program types and state the num-
ber of hours which they contemplate devoting thereto. I
have already stated that I am opposed to requiring appli-
cants to state the number of hours which they propose to
devote to their various types of programs. Insofar as
listing the programs according to type is concerned, I have
no objection thereto as long as I am correct in my under-
standing that it is the Commission’s intention that such
list is to serve only to round out the applicant’s narrative
statement as to the type of programming he proposes to
broadcast as a consequence of his study of the needs, tastes,
and desires of the community which he proposes to serve.
Insofar as I am concerned, no applicant need fear that all
such types must be included in a proposal in order to be
assured of favorable consideration by the Commission.”
Last week, the Commission also issued 2 corrections to
its proposed changes (see Special Supplement). Paragraph
12
MARCH 6, 1961
4 of the “instructions” is changed to read:
“Applicants for renewal filing FCC form 303 need not
complete paragraph 9(d), except to indicate the names,
addresses, and positions of employes who are not U.S.
citizens.”
The paragraph titled “Controversial Issues of Public
Importance” is changed to read: “State the past & pro-
posed practice of the applicant with respect to the fair
presentation of controversial issues of public importance,
including the frequency of the editorials (if broadcast) or
other types of programs, and the procedure followed with
respect to the presentation of opposing points of view. If
this is an application for renewal of license, describe at
least 2 leading community issues (i.e., local in nature)
in each of the last 3 years and state whether specific
programs and/or announcements have been broadcast in
connection therewith, the number & length thereof, and
the times at which broadcast.”
Award of Ch. 2, Portland, Ore. was granted last week
to Fisher Bcstg. Co. by FCC, which denied the competing
application of Tribune Publishing Co. It thus affirmed
examiner Herbert Sharfman’s initial decision (Vol. 16:2
p7). Fisher is 60% owned by the owners of KOMO-TV
Seattle. Tribune owns KTNT-TV Tacoma & The Tacoma
News Tribune. “Of decisional importance,” FCC concluded,
“is the question of which applicant gives greater assurance
that it will do what it proposes to do. Insofar as such is
predictable, the answer is ‘Fisher.’ Its principals’ back-
grounds are more diverse than Tribune’s, thus indicating
that a broader range of experience will be brought to bear
upon problems which might confront the station. The
local residence of three 10% stockholders, who, though
lacking in broadcast experience, appear determined to have
more than a passive voice in the operation of the proposed
station, weighs strongly in Fisher’s favor. Finally, Fisher’s
past broadcast record at Seattle has been demonstrated
to be superior to that of Tribune at Tacoma despite its
abandonment of FM and its promise-vs.-performance var-
iance in the area of spot announcements, and this factor is
entitled to considerable weight.”
Ch. 10, Medford, Ore. is free for CP — with the with-
drawal of TOT Industries and Medford Telecasting leaving
radio Medford the sole applicant. Radio Medford will pay
TOT $6,700, Medford Telecasting $9,300, for expenses
incurred to date. FCC chief examiner Cunningham approved
the agreements.
FCC Comr. Robert E. Lee will address a joint banquet
meeting of N.Y. state legislators & broadcasters in Albany
March 7, at the Sheraton Ten Eyck hotel, to stress the
need for activating the state’s fallow uhf ETV CPs. Guests
will include Gov. Rockefeller.
CP for KFUR-TV (Ch. 11) Santa Fe has been rein-
stated by FCC which approved its transfer from Harrison
M. Fuerst to Raymond F. Hayes & Milford Kay. — for
$2,700 out-of-pocket expenses.
Foreign
West Germany’s proposed 2nd TV network was declared
unconstitutional last week by the federal Constitutional
Court, which upheld a challenge brought by 5 West German
state governments. The ruling was considered a major
defeat for Chancellor Adenauer, who had been closely iden-
tified with the controversial network proposal.
Stations
NEW & UPCOMING STATIONS: KCDA (Ch. 3) Douglas,
Ariz. began programming Feb. 27 as an independent
outlet after receiving FCC program-test authorization
Feb. 24. The new starter boosts the on-air total to 582
(90 uhf) outlets. KCDA has a 500-watt transmitter
furnished by the station’s owner Electron Corp., Dallas,
Tex. A Jampro antenna has been installed on the roof
of the Gadsden Hotel, Douglas.
William B. Miller, ex-KBTV (now WFAA-TV) Dallas
and more recently consultant to Mexican TV stations, is
gen. manager. Daniel C. Park, ex-radio WIRE Indianapo-
lis, more recently with Better Business Bureau of Tucson,
is commercial mgr. David B. Miller, coming from manage-
ment & production in the entertainment industry, is pro-
duction director. Norman Robb is chief engineer. Base
hour is $150. Rep not reported.
* * *
In our continuing survey of upcoming stations, here
are the latest reports from principals:
KCSD-TV (Ch. 19, educational) Kansas City, Mo. now
has a mid-March target for programming, reports J. Glenn
Travis, admin, asst, to the school supt. of the Kansas City
School Dist. It has just completed work on studios in the
Board of Education Bldg. A 1-kw GE transmitter has been
ready for use since early January, and the antenna was
installed on a stub tower atop City Hall last fall. Zoel,
Parentian, ex-WETV Atlanta, Ga., has been named pro-
ducer-director.
KBMT (Ch. 12) Beaumont, Tex. has set a May 15
target, writes John H. Fugate, gen. mgr. Owners Randolph
C. Reed, pres. & 50%, and N. D. Williams, secy. & 50%,
operated KBMT on Ch. 31 April 1954 to Aug. 1956. (Addi-
tional information about construction has been requested
from Mr. Fugate.)
KPOB-TV (Ch. 15) Poplar Bluff, Mo. has a tentative
June 1 target for its start as a satellite of parent WSIL-TV
(Ch. 3) Harrisburg, 111. (an ABC-TV affiliate). The report
by O. L. Turner, gen. mgr. of WSIL-TV, also states that a
studio-transmitter building has been completed and instal-
lation of GE equipment, purchased from defunct WBLN
(Ch. 15) Bloomington, 111., began on March 1. Work on a
500-ft. utility tower is scheduled to start March 30 or
before. It will use a GE 4-bay helical antenna. Personnel
not chosen and rates not set. WSIL-TV rep is Meeker.
CJOH-TV (Ch. 13) Ottawa, Ont. has changed its target
for programming to March 12 from the previous March 1
target, wires W. O. Morrison, sales mgr. It has an 18-kw
Marconi transmitter & 600-ft. Microtower. Base hour will
be $475. Reps will be Young and Stovin-Byles.
CHCB-TV (Ch. 10) Banff, Alta, has been delayed until
mid-March for its start as a satellite, reports G. A. Bartley,
pres, of parent CHCA-TV (Ch. 6) Red Deer, Alta. It will
be an automatic unattended repeater and will be sold as a
bonus to CHCA-TV, which has a $200 hourly rate.
KCMC-TV Texarkana, Tex., which is changing call
letters to KTAL April 1 when it expects to begin operating
from a site at Vivian, La., 30 mi. from Shreveport, has
signed with NBC-TV as its Shreveport outlet, with the
effective date tentatively set for Sept. 1.
Triangle stations are moving their N.Y. sales office to
320 Park Ave. New telephone is Plaza 9-7115.
VOL. 17: No. 10
13
SPOT GAINED 6.3% IN 4TH QUARTER: Spot-TV sales in
1960’s final quarter produced gross time billings of
$163,060,000, TvB noted last week in a report based on
a 330-station checkup compiled with N. C. Rorabaugh.
The Oct.-Dec. volume pushed 1960 business to a prelim-
inary $616,701,000 total— 7.9% ahead of 1959 billings
on the basis of similar estimating procedures.
The 4th-quarter figures reflect the new 4-part measur-
ing system introduced by TvB with its 2nd-quarter report
(Vol. 16:40 plO). Based on the measuring system operative
a year ago, 1960’s 4th-quarter volume would total $176,-
105,000 — or 6.3% ahead of Oct.-Dec. 1959.
Prime-night accounted for 32% or $52.3 million of the
total time investment, followed closely by day with 31%
($50.5 million). Late night accounted for 19.1% ($31.1
million); early evening, 17.9% ($29.2 million).
More than three-fourths (76.4% or $124.6 million) of
the Oct.-Dec. volume went for spot announcements. The
balance was divided 13.1% ($21.3 million) for programs
and 10.5% ($17.2 million) IDs.
Food & grocery products, with total gross time billings
of $46.6 million, led all product classifications (TVs &
radio receivers accounted for only $107,000 of total spot
ads). Procter & Gamble was the 4th quarter’s top time
buyer, with billings of almost $12 million. Runner-up:
General Foods, $4.8 million.
Three newcomers were added to the list of top-100 spot
spenders: Corning Class, 76th ($435,000); Ideal Toy, 74th
($445,900); J. Nelson Prewitt Inc., 89th ($405,500).
* * *
Price boost for 60-sec. spots (to bring their cost into
“a more realistic balance with the cost of triple-A 20-sec.
spots”) and discount revisions are highlights of WNBC-
TV N.Y.’s new rate card No. 21, effective March 1. Previ-
ously, WNBC-TV — like many other stations — had been
charging the same price for both 1-min. and 20-sec. spots
in prime evening hours. Under the new card, the 1-min.
spots will jump in price to $2,500 (an increase of $200) on
the basis of 4 each week. The 20-sec. spots will generally
remain the same, although there’ll be a 40% fixed-position
discount in the 8 p.m. station-break strip, making the new
per-spot rate $1,380. Daytime spot rates, thanks in part
to NBC’s upbeat daytime ratings, receive a “minor up-
ward revision,” as do spots slotted next to nighttime news-
casts. New maximum discount on the station at night
with a large spot buy is 57.25%, an increase of 7.25%
over the previous rate card.
Transfer of about 25% of CHAN-TV (Ch. 8) Van-
couver, B.C. for an undisclosed price (Vol. 16:48 pl3) has
been recommended by BBG and awaits approval by Federal
Transport Minister Leon Balcer. The stock is being ac-
quired by Famous Players Canadian Corp. Ltd. and
Canastel Bcstg. Co. Ltd., the latter a subsidiary of British
program contractor Associated Television Ltd. Famous
Players will be represented on the CHAN-TV board of
directors by its B.C.-Alta. div. supervisor Maynard S.
Joiner, and Canastel by its managing dir. William Jones.
New CBC microwave hook-up Feb. 18 with CBAFT (Ch.
11) Moncton, N.B. brought the area its first live French
network TV. The station has been using kines since it
began operation in Dec. 1959. The microwave system cost
$1.2 million and has towers at Dalhousie, where the signal
is first picked up, and at Guitar, Allardville, Bartibog,
Rogersville and Adamsville.
That ABC-Taft Deal: Final details of the affiliation switch
by Taft-owned WKRC-TV Cincinnati from CBS-TV to
ABC-TV at the end of April (Vol. 17:9 pp3 & 4) include
these highlights :
1. WKRC-TV will enter the ABC-TV lineup as a
primary affiliate at a $1,750 network hourly rate. This,
ABC-TV points out, is “not a network rate increase in the
Cincinnati market” — the present ABC affiliate, WCPO-TV
(joining CBS-TV April 30), having been getting the same
rate. It represents, however, a $250-an-hour boost (or a
gross network-rate boost of around $275,000 annually) for
WKRC-TV. The station’s compensation rate, adds ABC,
will be “standard.”
2. In its shared-affiliation rivalry with CBS-TV on
Taft-owned WBRC-TV Birmingham, ABC-TV is going all-
out to be competitive financially with CBS. The station’s
network rate will be similar with both networks. But an
increase in compensation rate works out to just about the
break-even point for ABC-TV ; i.e., ABC will pick up line
charges to Birmingham on ABC shows, provide a com-
pensation rate of approximately 54%, and will pocket no
profit. CBS won’t match the deal, we’re told.
Bids abound for WNTA-TV N.Y. David Susskind is
the latest contender for ownership of the independent, on
the market since mid-February (Vol. 17:8 p8). Reportedly,
Susskind has the financial backing of “a reputable concern”
and will inform NTA of his offer “shortly.” Other bidders:
A citizen’s group working with NET bid $4 million (Vol.
17:9 p8), and was turned down by NTA, but has indicated
it will raise its offer “at the proper time.” And Ely Landau,
ex-NTA chmn. who stated he would make a “substantial
offer,” last week formed Landau Bcstg. Ltd. to handle
negotiations.
Westinghouse is “banker” for a deal whereby a Mon-
treal firm, Shoreacres Bcstg. Co. Ltd., is putting up over
$4 million to buy CKEY Toronto, said a report from Mon-
treal last week. The Shoreacres concern is seeking author-
ity from Canada’s BBG to take over the CKEY license from
Consolidated Frybook Industries Ltd., now owned by
Liberty magazine. No confirmation of such an arrange-
ment could be had from Westinghouse Bcstg. Co. in N.Y.
(For report on WBC program activities see p.3.)
KJEO (Ch. 47) Fresno has been sold for $3 million to
Shasta Telecasting Corp., operator of KVIP-TV (Ch. 7)
Redding, Cal. The price is the highest ever paid for a uhf
station. The area is now all-uhf, FCC having deleted Ch.
12, shifting KFRE-TV to Ch. 30. KJEO is an ABC-TV
affiliate, KMJ-TV, NBC-TV; KFRE-TV, CBS-TV.
Off-air WUTV (Ch. 36) Charlotte, N.C. transfer appli-
cation has been filed with FCC to permit the following to
acquire 12.5% each for total consideration of $34,000:
C. J. Hawes, D. W. Phillips, Franklin Brown & L. W.
Coppala. This will reduce holdings in Century Advertising
Co. Inc., owner of WUTV, from 37.5% to 18.75% for Hugh
A. Deadwyler; from 37.5% to 18.75% for F. P. Larson Jr.;
and 25% to 12.5% for R. E. Redding.
Friendly rivalry between San Francisco’s KRON-TV
and KGO-TV spurred the former’s gen. mgr. Harold P.
See to wire the latter’s gen. mgr. David M. Sacks: “assume
AVERAGE VIEWER COMMENT RE YOUR NEW NEWS SHOW WOULD
be ‘good.’ ” Sacks was proudly showing off this heart-
warming message when See’s follow-up wire arrived read-
ing: “to previous wire add the word ‘god.’”
14
MARCH 6* 1961
Advertising
SUCCESS STORY-CHAPTER 3: Continuing our coverage
of local TV successes (Vol. 17:8 pll), this report
covers regional & local food products, grocery outlets,
beverages and restaurants.
WOW-TV Omaha, Neb. In Jan. 1957, the station talked
a local supermarket chain, Shaver’s Food Marts of Omaha,
into co-sponsorship of the station’s Million- Dollar Movie
feature series. “We noticed an immediate increase in our
business,” said Shaver’s ad mgr. Neil Shaver. “It con-
tinued to build month by month and by the end of our first
year, our business had increased nearly 33%. As we did
no other advertising, the gain can be chalked up com-
pletely to TV.” Added WOW-TV gen. mgr. C. A. Larson:
“When Shaver’s started on our station, it owned 4 Food
Marts. Today, there are 6 — with a 7th under construction.”
Since its initial purchase, Shaver’s has expanded WOW-TV
sponsorship to include the syndicated Sea Hunt series and
nighttime minute announcements. “TV,” said adman
Shaver, “has given us an image of quality that is difficult
to achieve in other media.”
WAST Albany, N.Y. An exclusive client for the past 9
months, the Ventre Packing Co. has increased sales for its
TV-sold product, Enrico Spaghetti Sauce, “a full 25%, ”
according to station promotion mgr. Michael S. Artist.
Full sponsorship of the 30-min. syndicated telefilm series
Target helped Ventre to achieve “a 90% distribution factor
in the Albany-Schenectady-Troy market.”
CFCL-TV Timmins, Ont. Unable to score any strong
gains against veteran competitors, executives of McDonald
Beverages Co. came to this Canadian station to take a
chance on a trial TV campaign. Reported station mgr.
Jean De Villiers of what followed: “Four years ago, at
the opening on our TV station, McDonald Beverages spon-
sox-ed a 30-min. program with live commercials. The im-
pact was such that they reported a 50% sales increase in
the first year, and a 20% rise in the 2nd year. McDonald
has become the soft drink plant of Northern Ontario, all
through TV advertising.”
KDKA-TV Pittsburgh, Pa. A literal “overnight suc-
cess” was scored not long ago for a local Pittsburgh super-
market chain. Wishing to promote a special sale of prime
beef, the food retailer bought a single late-night feature
film. Result: by noon next day, some 300,000 pounds of
beef were sold. Added station promotion-PR dir. Peter
Thornton: “These results were achieved with just 4
commercials — all 4 between 11:15 p.m. and 1:30 a.m.”
WLWI Indianapolis, Ind. “We’re proud to cite the
Frisch Drive-In Restaurants as one of the outstanding ad
campaigns exclusively on our station,” reported gen. mgr.
John B. Babcock. “When it started on TV, Frisch was
completely unknown in this very competitive restaurant
market. Frisch opened one location and advertised it on
several 5-min. weather shows, plus a supplemental sched-
ule of alternate-week 60-sec. announcements. Now, 2
years later, Frisch is making plans to dedicate its 11th
restaurant in our coverage area.”
WJXT Jacksonville, Fla. “An admittedly rough beer
market from the standpoint of a new entry.” Station pro-
motion dir. Tom Mahaffey so described the Jacksonville
marketing situation facing Busch Bavarian Beer, a pre-
mium-priced brand. In Sept. 1958, Busch purchased a
heavy spot TV schedule on WJXT, with only a light
schedule in other media. Result: “By Feb. 1959, Busch
was the No. 3 beer in this area and sustained TV adver-
tising has kept it in this position ever since.”
WPTA Fort Wayne, Indiana. This midwestern
outlet reported that Hobby House Restaurants have been
WPTA sponsors for the past 2 years, using no other ad-
vertising. By all indications, what keeps things this way
is results. Hobby House advertised recently a special
“Kentucky Fried Chicken Sale” on Club 21, a Sat.-night
teen-age dance show with considerable adult appeal as
well. All the Hobby House restaurants were sold out the
first day of the sale, with people waiting in lines for over
an hour, stated WPTA. The restaurant chain’s TV-
stimulated success has enabled it to expand recently from
3 to 5 restaurants.
Parting shot at James M. Landis, President Kennedy’s
regulatory agency advisor, has been fired by lame-duck
Republican FTC Comr. Edward K. Mills, who is being re-
placed by Democrat Philip Elman (Vol. 17:7 p3). He said
that Landis made “arbitrary & unreasonable” agency-re-
form proposals in his report to Kennedy (Vol. 17:1 pi),
that in other FTC recommendations Landis seemed more
interested in “an improved organizational chart” than in
improved administration. As for FTC’s operations under
outgoing FTC Chmn. Earl W. Kintner, Mills said the
agency had acquired “momentum.” But he suggested more
attention should have been paid to long-range FTC plan-
ning and to “major business evils” than to piling up a
“statistical box score” of cases started. For one thing, Mills
recommended that more authority be delegated to indi-
vidual FTC members in in the future.
“Interim guide-lines” for toy advertisers were issued
last week by NAB’s N.Y. Code office, pending a review by
the Code Review Board of a recent hassle over alleged
abuses of viewer confidence in last Christmas-season’s toy
commercials (Vol. 17:2 p8). Commercials should “avoid
demonstrations or dramatizations that show a toy in use
in a manner that is not authentic . . . dramatizations from
real life (or) suggesting attributes not inherent — unfair
glamorization . . . dazzling visual effects . . . sounds of the
real object.” Recommended: “The toy in the framework
of a play environment, performing in a way actually rep-
resenting the toy.” Another Code office caution: Avoid the
use of the word “only” in front of the toy’s price.
U.S. cosmetics industry has been warned by FTC in
letters to 40 manufacturers to eliminate advertising-&-
promotion representations that domestically-made products
have foreign origins. Citing widespread complaints from
consumers that “words, names and phrases” used on labels
mislead buyers to believe the products are imported, FTC
gave the manufacturers until March 20 to decide whether
they will comply voluntarily with truth-in-cosmetics rules.
Otherwise, said FTC, “mandatory procedures may be used.”
All media have shown a gain, although slight, in co-op
advertising over the past 3 years, reports ANA. Newspapers
showed the largest gain among ANA members using co-op
advertising. Of 203 advertisers in the study, 102 reported
use of newspaper co-op advertising. TV had 45; radio had
56. Of total respondents, only 76 reported no use of co-op.
People: Robert H. Schmidt named PR vp, Grant Adver-
tising . . . William D. Kistler appointed a vp, Assn, of
National Advertisers. He will be in charge of the media
committee . . . Jack L. Warner, Warner Bros. Pictures
pres., will serve on the industries advisory committee of
the Advertising Council . . . Maitland Jones named vp &
associate creative dir., Donahue & Coe.
VOL. 17: No. 10
15
Comparison pictures used in TV commercials to illus-
trate Wesson Oil’s claimed advantages over “solid shorten-
ing” aren’t in conflict with the product-disparagement
clause of NAB’s TV Code as now written — but the lan-
guage may be clarified to cover such representations. That,
in essence, is the answer of the Code office in Washington
to complaints by big TV advertiser Procter & Gamble and
its agency Compton that the Wesson commercials display
a can, labeled “solid shortening,” which is otherwise an
easily-recognizable P&G Crisco can. The Code clause
(XII-C) cited by the complaints says “copy should contain
no claims intended to disparage competitors, competing
products, or other industries, professions or institutions.”
It was the first time the Code office had been called on to
make a ruling on acceptability of commercials which don’t
identify a competing product directly in downgrading it.
In the Wesson-P&G case, Compton had called on stations
carrying the Wesson commercials to cancel them — and
questions from the stations poured into the Code office.
All code subscribers were notified in a letter signed by N.Y.
office dir. Stockton Helffrich that the Code Review Board
would take a fresh look at the subject.
TV Code progress is being made in the area of “false
& misleading” advertising copy, said N.Y. TV Code office
dir. Stockton Helffrich in a discussion of taste in TV com-
mercials at an RTES meeting in N.Y. He asserted that
lurid descriptions of competitors’ deficiencies and “copy-
writers’ pitches which resemble a Cook’s tour through the
alimentary canal” prove that “a TV Code is needed.”
Noting a Better Business Bureau challenge, Helffrich
added : “Advertisers must be willing to forego performance
claims until they can prove them; agencies must demand
proof without fear of offending clients; and media must
pass up revenue rather than accept unsupported claims of
a questionable nature.”
Recent NAB Code target, Holland House, is “very
pleased” with the results of its cocktail mix campaign on
non-Code-subscriber WNTA-TV N.Y. and is ready to
expand “on a national level.” So said David Sheinker, its
pres. & ad mgr. last week, adding that non-Code stations
in Boston & the South are under consideration. Said he:
“The Code is operating under a double standard — it per-
mits club soda and quinine water ads. We feel our product
is in the same category.” NAB ruled last fall that the
Holland House commercial “did not follow the spirit &
intent of the Code since the actual mixing of a whiskey
sour” was shown (Vol. 16:39, 40, 41).
A Lemmy is a “so-so show — not quite a lemon, not
quite an Emmy,” explains a recent Television Age in
producing a whole new clutch of Madison Ave. cliches. “A
tall tower but no signal” refers to a man who is impressive
at meetings until he opens his mouth. “A Key West snow
tire” is an impractical suggestion. “Don’t pan while I
dolly” is a request to quit changing the subject. And if the
meeting is not producing the needed idea, one now says:
“Rattle the knob again; there must be somebody home.”
Northwest Schools Inc., Portland, Ore. firm which has
branches in 9 other cities, has been ordered by FTC to stop
misrepresenting employment prospects of students enrolled
in correspondence & resident courses which included “Tele-
vision Broadcasting.” In its opinion FTC modified &
adopted an initial decision by examiner L. H. Laughlin.
New reps: WLEX-TV Lexington, Ky. to Raymer
March 1 from Bolling • WTVP Decatur, 111. to Blair
Television Associates Jan. 1 from Gill-Perna.
Technology
Space Race Accelerates: Long-range plans for space
communications were filed with FCC last week by 17
parties, and they included a determined effort by several
organizations to use the new technology to cut a slice of
AT&T’s pie.
Notable among comments were those of RCA, General
Telephone & Electronics and Lockheed — which propose a
joint effort in the field. Lockheed included a Justice Dept,
letter, from acting asst, antitrust chief W. Wallace Kirk-
patrick, which gave the 3 a certain amount of antitrust
immunity for their project. They propose the synchronous
type of satellite — 3 of them 22,300 miles out — as contrasted
to AT&T’s recommended series of 20-30 low-flying units.
Drawback to the far-out type, AT&T says, is that time
delays (about one second) make 2-way conversations un-
satisfactory.
FCC & NASA, meanwhile, announced the signing of a
“memorandum of understanding” which stated that civil
space communications would be a private-enterprise opera-
tion under govt, supervision & encouragement.
New-model RCA TV tape recorder (TRT-1B) has
“improved picture quality, greater reliability, versatility
& all-around performance,” according to RCA Best. & TV
Equipment Div. vp-gen. mgr. C. H. Colledge. Among the
features of the new recorder, which retains the basic design
concept of its predecessor: (1) Conversion to color has been
simplified, now requires only a half rack of additional
equipment; color-rack price has been cut by more than one-
third. (2) Transistor signal processing amplifier, with key
function controls grouped on a single accessible control
panel. (3) Increased limiting (more than 55 db) of the de-
modulator, minimizing “drop-outs” & extending usable life
of tape. (4) Separate guide position controls for record &
playback, reducing possibility of error. (5) Variable de-
emphasis network for quality playback of non-standard
tapes. (6) Transistor power supplies for lower power con-
sumption & greater reliability. RCA said it has manufac-
tured more than 200 TV tape recorders in 2 years.
Broadcast engineering problems ranging from auto-
mation & tail-tower rules to TV frequency-deviation mon-
itoring & space communications were explored March 1 by
NAB’s Engineering Advisory Committee at a Washington
meeting. No policy recommendations were reported
adopted by the Committee, which is headed by A. James
Ebel of KOLN-TV Lincoln. But it did vote a resolution
expressing regret over the resignation of NAB engineering
mgr. A. Prose Walker, who joins Collins Radio May 16.
New series of TV monitors was announced recently
by GE. Available with 14-, 17- or 21-in. tubes, they’re
designed for maximum accessibility. All normal servicing
& adjustments may be accomplished without major disas-
sembly. The resolution (800-line minimum horizontal) is
claimed to exceed that of all standard camera chains. The
size, focus & linearity controls may be operated individu-
ally, with no interaction.
Inexpensive sound-newsfilm operation has been devel-
oped by KPHO-TV Phoenix, using the Fairchild 8mm
home-movie magnetic sound camera, which i-etails at
$239.50 (Vol. 16:5 p21). As adapted by station engineer
George McGlanathan, KPHO-TV uses the Fairchild camera
& companion sound projector (listing at $240.50) and
Fairchild’s rapid film processor.
IB
MARCH 6, 1961
Programming
Threats of TV censorship are implicit in the Supreme
Court’s decision upholding the authority of Chicago’s city
officials to pre-judge theatrical movies, NAB said in urging
that the case be heard again. Joining with other media in
supporting a petition by the Times Film Corp. for re-
examination of the 5-4 ruling (Vol. 17:9 p!2), NAB argued
in a brief that “what disrupts the basic freedoms guar-
anteed by the First Amendent with respect to one medium,
affects all others.” The brief said the Supreme Court ma-
jority in the Times Film-“Don Juan” case may have
assumed that normal processes in criminal courts give
protection against censorship to other media. “We submit
that this is not a sound assumption,” NAB argued. “But
even if true, what is vital to freedom of expression and
distinguishes a free society from a police state is that there
be no prior censorship of any media.” Among groups
united for the Supreme Court move were the American
Society of Newspaper Editors, American Society of Maga-
zine Photographers and Society of Magazine Writers.
Thanking all of them for their help, Times Film Corp. Pres.
Jean Goldwurm suggested from Europe that an all-media
Permanent Council Against Censorship be organized.
TV is rated higher in 1961 than it was in 1959, accord-
ing to the latest Schwerin Research Corporation sampling
of 920 viewers. This year 66% rated TV excellent or good
as against 60% two years ago. However, the 66% in-
cluded a pickup in “good” (29%to 40%) and a drop (from
31% to 26%) in “excellent” ratings. (For the same years,
the same audience rated magazines as doing an excellent
or good job as follows: 68% in 1961 vs. 59% in 1959.)
Asked for their main criticisms of TV, 9% (in both sexes)
gave general approval, but among the men, 60% com-
plained of programs and 31% of commercials. Women had
a higher ratio of commercial complaints: 42% vs. their
49% disapproval of programs. Program complaints were
largely about Westerns, sex, violence and lack of culture.
Commercial complaints were mainly about their being too
numerous; less than one in 200 viewers accused commer-
cials of being deceptive or mendacious.
Add public service: An amnesia victim, puzzling Pitts-
burgh police for 24 hours, was identified by 2 people
immediately after being interviewed on a KDKA-TV
Pittsburgh noontime news show.
FACTBOOK NO. 32 CLOSES MARCH 10
The 1961 Spring-Summer edition of Television
Factbook (No. 32), our new and greatly expanded issue
containing data never before published in one volume,
closes for advertising on Friday, March 10.
The new Factbook, for the first time, provides sta-
tion area coverage and circulation at a glance — contour
maps of all commercial stations as filed with the FCC,
county by county and net weekly circulation of all com-
mercial stations as reported by the American Research
Bureau I960 Television Coverage Study, plus all the
regular features which, since 1947, have made
Television Factbook the industry’s most frequently
used reference.
To reserve your advertising space for this new
1,088-page edition, we suggest you get in touch with our
Business Department today. Call, write or wire for
rate card and descriptive brochure.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
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Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangie Publications, Inc.
Personals: Sig Mickelson, ex-pres. of CBS News, joins
bcstg. div. of Time Inc. with “broad responsibilities for
Time Inc. plans in the fields of international broadcasting”
. . . Seymour L. (Stretch) Adler ex-Official Films and
Guild Films, promoted from national sales dir., Para-
mount Television Productions, to vp & gen. mgr., Para-
mount-owned KTLA Los Angeles.
Samuel G. Henderson Jr., gen. mgr., WGAN-TV Port-
land, Me., and vp of Guy Gannett Bcstg. Services, will
resign Oct. 1 to begin study to become an Episcopal priest
. . . Edgar J. Scherick, ex-Sports Programs Inc. (his own
production firm), named ABC-TV network sales vp . . .
Keith T. McKenney promoted from local sales mgr. to gen.
sales mgr., WJBK-TV Detroit.
Peter Robinson named associate dir. of program devel-
opment, CBS-TV, Hollywood, succeeding Bruce Lansbury,
recently named to new post of daytime programs dir.,
CBS-TV, Hollywood . . . Abe Mandell appointed to new post
of ITC administration vp. He continues as international
sales vp . . . Don B. Curran named to new post of publicity
& promotion dir., ABC Radio’s o&o stations, effective April
11 . . . H. D. Neuwirth named vp & radio sales dir., Metro-
politan Bcstg. Corp.
Paul B. Evans, ex-Metropolitan Bcstg. Corp., Storer
and NBC, named gen. mgr., WHCT Hartford, which will
test Zenith’s Phonevision pay-TV system . . . Robert M.
McGredy, ex-WBC and WCAU-TV Philadelphia, named
gen. sales mgr., TvAR, suceeding Jack Mohler, resigned
. . . Michael Joseph named ABC Radio program consultant
to o&o stations . . . N. Gary Eckard, ex-ARB, named vp,
Charles Harriman Smith & Associates.
President Kennedy & former Vice President Richard M.
Nixon will get RTES’s Gold Medal Awards for “outstand-
ing achievement in broadcasting” this week (March 9). The
awards will be accepted in absentia. The President’s medal
will be picked up by his communications advisor, J. Leon-
ard R.einsch, exec, dir., WSB-TV & WSB Atlanta. Herbert
G. Klein, San Diego Union editor and press secy, for the
former Vice President, will pick up for Mr. Nixon. RTES’s
Gold Medal Awards were established last year, the first
going to Brig. Gen. David Sarnoff, RCA chairman.
David Brinkley, asked whether he’s getting into sta-
tion ownership, comments: “I’m working on it.”
VOL 17: No. 1(1
17
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
WHAT'S NEW IN PICTURE TUBES £ TV SETS: Stability, maturity, quality seem to be
the best words to describe the TV industry and its product for 1961-'62. The days of the breathtaking scien-
tific breakthroughs have passed — at least temporarily — with the '50s. Today's advances are centering around
increased reliability, simpler servicing, better styling, higher quality.
If there's such a thing as a "minor breakthrough," here are some upcoming & current ones in picture-
tube & set technology & merchandising: (1) A new no-glare laminated picture-tube cap from Corning. (2) A
potential 2nd source of supply for color tubes before year's end. (3) Revival of 17-in. sets this spring. (4) Even-
tual price increase in 19-in. sets due to hikes in tube & other part & material prices. (5) Some chance for full-
scale production of Pittsburgh laminated picture-tube shields by early 1962. (6) Availability of super-low-
power picture tubes for battery portables, if anyone wants them.
Next "major breakthroughs" in consumer-electronics technology probably will be in non-TV fields —
such as refrigeration (see story on p. 18). Widely heralded picture-on- wall electroluminescent TV screen is
only tentatively chalked in for middle or late 1970s. A simplified low-cost color-TV system is not in sight.
These observations are based in part on a visit last week to Sylvania's vast picture-tube operation in
Seneca Falls, N.Y. (the biggest of its 3 CR-tube facilities) and to its Home Electronics hq in nearby Batavia.
Among new & upcoming highlights:
'Velvetone* No-Glare Glass: Sylvania, and presumably other tube makers, will soon be sam-
pling to set makers a new Corning anti-reflective laminated cap for 19- & 23-in. picture tubes. "Velvetone" cap
was designed to meet objections to present anti-reflective shield — which it replaces. We saw demonstration
and, from our viewpoint, the new shield represents good compromise — diffusing reflections without appreci-
ably affecting picture resolution. It will be priced the same as old anti-reflective cap, which failed to gain
industry acceptance, having been used only on Sylvania receivers and on some high-end Zenith models. It
will be available in time for summer new-line showings.
Picture-tube Implosion Shields: We saw lab samples of tubes with newly improved Pitts-
burgh laminated plate-glass shield and with du Pont Mylar plastic shield. Briefly, this is how they are seen at
this moment by Sylvania Electronic Tubes gen. mgr. Gordon Fullerton and asst, chief engineer Max Krawitz:
Mylar still has "long way to go — another year of development & research at the very minimum." On the plus
side, it holds promise of cheaper, lighter 19-in. tubes. Negative aspect is its susceptibility to scuffing, they said,
plus a tendency to bumps & bubbles in preliminary samples — indicating need for "much more intensive
work on equipment & material."
Pittsburgh glass shield is more advanced and "could be a product in 6-to-9 months." Sylvania claims
to have made more Pittsburgh-type laminated tubes than anyone in the business, is now evaluating Pitts-
burgh's new process. Preliminary estimates indicate that new manufacturing techniques, along with reduc-
tion in glass price, could make Pittsburgh shield "a good competitor" to the Corning bonded tube, Fullerton
said — although he said it was too early to determine whether there would be a price differential. Although
Sylvania has been identified with the Corning process because it was first to go into production of bonded-
shield tubes, Fullerton emphasized that his company is interested in every new approach and will supply
whatever its customers want.
Color TV: Zenith's announcement last week that it's going into color business next fall (Vol. 17:9
p2) makes color the industry's hottest current topic. All major non-color TV makers were re-examining whole
question of color last week. At both Sylvania tube & Home Electronics plants we saw evidence of renewed
color activity. Fullerton and tube product sales mgr. Ralph R. Shields told us that Sylvania may be back in
18
MARCH 6, 1961
the color picture-tube business by end of year — thus providing 2nd source of supply for 21-in. round shadow-
mask tubes.
Sylvania Home Electronics Div. is in throes of deciding whether to return to color-set production — a
decision which probably will be forthcoming within 30 days, according to vp-gen. mgr. Robert E. Kenoyer,
who says his company fortunately is in position to be producing sets by fall if it decides to rejoin the field.
Decision will be made, according to Home Electronics Corp. Pres. Peter J. Grant, on basis of demand from
dealers & public. Will Zenith's move help increase demand or "take the pressure off" such manufacturers
as Sylvania whose dealers want color? Too early to say, they replied — but they indicated a tendency to feel
that their dealers still should have Sylvania color to sell.
As to major simplifications of color-set circuitry or bold new color-tube innovations — nobody in Syl-
vania tubes or Home Electronics saw anything on horizon.
17-in. Revival: Several set makers, Sylvania included, have gone back into the 17-in. set busi-
ness, or are planning to do so this spring. Reviving its Dualette portable, Sylvania finds demand brisk,
according to Grant. Reported last week was RCA's promotional "Bonanza" 17-in. at $149.95 (Vol. 17:9 pl8).
Admiral is said to be planning springtime exhumation of 17-in„ and Philco, which never dropped its popular
"Slender Seventeener," reports sales good, does not intend to drop it before new-line showings this summer.
Transistor TV: If anyone wants a picture tube with heater-power requirements so low it can be
operated from a flashlight battery, Sylvania presumably will be ready. It's already making for portable mili-
tary display devices a heater & cathode combination so small it's almost microscopic — which could be
adapted to standard-size picture tube. Power requirements for the heater have been reduced from more than
3 watts for standard picture tube to .2 watt for the miniature assembly. We reported original development of
this technique last June (Vol. 16:26).
Business Conditions: Record foreign orders for bonded-shield tubes are taking up much of the
slack of lower domestic picture-tube orders, according to Fullerton. From vantage point of picture-tube busi-
ness, he observed that production & sales in year's 2nd half will have to be extremely heavy if industry is to
sell 5. 7-5. 8 million sets this year. At Sylvania Home Electronics, Grant reported business pickup in February
over January in both TV & radio.
Note: As predicted here several months ago, bulbs for 19-in. picture tubes went up 50^ March 1.
Exactly what this will do to picture-tube & set pricing isn't certain yet, but best guess is that tubes will rise
about $1 and there will be no general increase in 19-in. set prices before new models come out.
NEW FRONTIERS FOR CONSUMER ELECTRONICS: Three significant developments
last week emphatically underscore our belief that TV, radio & the phonograph as we know them today are
only the beginning of a vastly larger, more inclusive, consumer-electronics industry:
(1) The first commercially-available electronic refrigerators will be installed next May in each of the
500 rooms of a new Sheraton hotel in Chicago. Made by Norge div. of Borg-Warner, each refrigerator-freezer
will be designed only to make ice cubes (18) in its half-cubic-ft. interior. Each unit is priced at $200 — compar-
able to the price of a much larger conventional refrigerator. But the new units, with no moving parts, require
almost no repair or maintenance.
(2) Also using thermoelectric principles, Westinghouse & U.S. Navy have announced development of
an experimental air-conditioned garment for military use, which can maintain temperature of about 80° when
external temperatures vary from 40° below to 135° above zero. Although the bulky, battery-powered suit
obviously isn't a civilian item, it points the way to all sorts of consumer cooling & heating applications — pos-
sibly even a true air-conditioned suit for regular outdoor wear in the far future.
(3) Dramatic demonstration of molecular electronics at Wright Air Development Div., U.S. Air Force,
gave a glimpse of the radio of the future. Also developed by Westinghouse, the molecular broadcast-band
radio receiver with neither tubes, transistors nor traditional electronic circuits — was composed of 6 silicon
wafers about the size of a dime but only one-fourth as thick. Replacing 50 components & 150 soldered con-
nections, the tuned-RF set was termed "the most complex electronic system yet achieved by these principles."
Each of the 6 wafers performs a complete circuit function (such as amplification, detection, etc.). The set has
VOL 17: No. 10
19
enough power to operate a 2-in. speaker. It was developed to show basic principles which eventually will be
built into a molecular-electronics military receiver.
TV-RADIO PRODUCTION: EIA statistics for week ended Feb. 24 (8th week ot 1961):
Feb. 18-24 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 103,571 116,463 113,066 810,680 1,029,947
Total radio 282,031 277,136 321,852 2,202,696 2,798,156
auto radio 63,520 65,671 126,939 696,852 1,229,333
GE Distribution Overhaul? GE’s complex distribution
system for its recently broadening line of consumer elec-
tronic products is scheduled for a thorough study — which
presumably will be followed by a continuing review. Radio
& TV Div. gen. mgr. Hershner Cross has organized a dis-
tribution planning operation, which “will initiate a de-
tailed analysis of the current distribution structure used
by the division’s product departments.” Added Cross: “It
will enable the division to maintain a distribution system
in line with its future growth & planned expansion of its
product line.”
Supervising the new operation will be Herbert Riegel-
man, who leaves the post of TV-receiver dept. gen. mgr.
A member of the TV-receiver dept, since 1953, when he
joined it as marketing mgr., Riegelman is a former Mont-
gomery Ward vp. He’ll be stationed at Radio & TV Div.
hq in DeWitt, N.Y. Until the appointment of a successor,
Cross will take over the duties of TV-receiver dept. gen.
mgr. plus his own post as head of the Radio & TV Div.
The distribution study operation apparently was made
more urgent by the recent introduction of 2 new consumer
electronic product lines — home intercoms and educational
electronics kits — and may herald further new products.
At present, GE’s consumer-electronics lines are
handled through at least 5 different distribution ap-
proaches. TV sets are distributed through GE Sales &
Distribution Dept, (formerly GE Appliances), Louisville,
and several independent distributors. Radios are distrib-
uted by GE Supply Co. (Gesco), phonos through Gesco
and the Sales & Distribution Dept. Home intercom dis-
tribution varies by area, choice of distribution method
being left up to district managers. GE’s new educational
electronics kits are being merchandised direct to dealers
through manufacturers’ reps.
Jerrold Electronics is completing acquisition of Har-
man-Kardon Inc. (hi-fi components). H-K stockholders will
receive one share of Jerrold stock for each 1.8 shares of
H-K common. Jerrold will issue a maximum of 300,600
shares, of which 42,414 will be reserved for potential con-
version of $538,000 of outstanding H-K convertible deben-
tures. When all H-K stock is converted, Jerrold will have
2,020,000 shares outstanding • Other merger news: Oak
Mfg. Co. (components) acquired McCoy Electronics Co.
(quartz crystals, filters), Mt. Holly Springs, Pa., for an
undisclosed cash sum. McCoy’s sales last year totaled
more than $1 million • Giannini Controls Corp.’s purchase
of Conrac Inc. was approved by Conrac shareholders
• Litton Industries announced acquisition of Hopkins Engi-
neering Co. (micro-miniature capacitors, interference fil-
ters) for stock • Space-Tone Electronics Corp., Washing-
ton, D.C., hi-fi equipment firm, has bought Product & Indus-
trial Engineering Co., Arlington, Va. The latter firm will
produce amplifiers, speakers & tuners for Space-Tone.
GE In Ferment: GE is still reverberating from that anti-
trust explosion in Philadelphia 3 weeks ago (Vol. 17:7
pl8). Pres. Robert Paxton last week cited his poor health
and retired from both the presidency & board. Simul-
taneously, on Feb. 27, Chmn. Ralph J. Cordiner resigned
the chairmanship of the Secretary of Commerce’s Business
Advisory Council. In the aftermath of the anti-trust in-
dictment of GE, he had been under fire to vacate the
Council chair. He gave up the post (but not his Council
seat) with the explanation that Paxton’s retirement re-
quires that “my time must be devoted solely to the affairs
of my company.” He will assume Paxton’s duties until
GE’s board names a new president, possibly March 24.
In another reverberation, GE reported last week that
it will put to stockholder vote at the annual meeting
April 26 various IUE proposals for more severe punish-
ment of the GE executives involved in the anti-trust viola-
tions. The union wants GE to fire the violaters, sue them
for damages and obtain return of any incentive compen-
sation they received. IUE also proposes a committee to
determine whether GE’s top officers & directors “reason-
ably” should have known of any illegal conspiracy.
Addressing the U. of Chicago’s 9th annual Manage-
ment Conference March 1, Cordiner said the “sorry experi-
ence” of the anti-trust suits had “brought embarrassment
upon everyone associated with the industry.” He an-
nounced that GE was setting up a reform program to
prevent anti-trust violations in the future, noted that
“the errors of a few can do great damage, and it will take
patient effort to restore what has been lost.”
Ling-Temco Electronics made more court news last
week (Vol. 17:9 pl6) when stockholder R. C. Slagle Sr. filed
suit in the state district court in Dallas to force Pres.
James J. Ling & 13 other company directors to return to
the film 235,000 shares of Ling-Temco stock or their market
equivalent of more than $7 million. He charged that they
acquired the shares though “fraudulent & unlawful”
maneuvers in 1956 involving predecessor companies Ling
Electric and Ling Electronics. Slagle’s action, on behalf of
all Ling-Temco stockholders, alleges that the 14 directors
made loans to Ling Electric for relending to Ling Elec-
tronics as “merely a device & excuse for the subsequent
tiansfer of 235,000 shares of Ling Electronics to the
defendants” at a price of “$1 a share or less.” Ling replied:
“I emphatically deny the allegations. I regard the suit as
a slanderous & vicious affront to me & to others named.”
Parliament T. V. Tube Sales Inc., Chicago, has denied
FTC charges in a Nov. 1960 complaint that it sold rebuilt
picture tubes as new, misrepresented age & size of its
business. Parliament asked dismissal of the complaint.
New long-life battery for transistor radios has been
introduced by Eveready (Union Carbide) at a list price of
75 <!'■ No. 333 “Mini-Max” is claimed to replace the mer-
cury E-133 at half the cost.
20
MARCH 6, 1961
Japanese Pot Still Boils: Japan continued to make import
news along a broad front last week. President Kennedy
was reported as strongly opposed to a threatened boycott
of Japanese fabrics by U.S. clothing workers (Vol. 17 :2
pl6). A major American radio manufacturer, generally
regarded as in the no-import camp, revealed that it was
now importing Japanese components for use in a forth-
coming radio. Another U.S. manufacturer, which had been
importing Japan-made radios, announced a completely
Yankee-made model. Here are last week’s Japan-made
news items:
RCA confirmed to us that it is currently importing
Japanese components — specifically capacitors. A spokes-
man explained: “American industry, including RCA, sells
millions of dollars worth of American products & services
in foreign markets. Conversely, it’s RCA’s practice to
consider the purchase of materials & components from any
company within the free world if the products meet our
high quality standards & specifications. In line with this
practice, we are now purchasing certain components from
Japanese suppliers for use in one model of our forthcoming
transistor radio line. These components represent a very
small part of the radio.”
Columbia Phonographs, which had been importing
made-in-Japan radios, last week introduced an American-
made 9-transistor set in which every component is as
Yankee as apple pie. The Columbia 709 lists for $39.95,
including matching leather case & shoulder strap.
Japan Trade Union Congress, through its Pres. Minoru
Takita, expressed to President Kennedy its concern over
the threatened boycott of Japanese fabrics scheduled for
May 1 by the Amalgamated Clothing Workers of America
(Vol. 17:9 pl7). After their 30-min. meeting, Takita re-
ported that “the President agreed that a boycott move by
U.S. industry would not be in the best interests of our
trade relations.”
Japan’s 1960 exports to the U.S.: 3-or-more-transistor
radios, 4,149,164 valued at $55,042,783 (vs. 3,990,361 at
$57,829,176 in 1959); tube radios, 880,790 at $6,277,500
(456,580 at $2,552,300); TV sets, 10,347 at $502,980 (3 at
$200); radio-phonos, 38,576 at $1,251,989 (21,045 at $546,-
596); recorders & reproducing equipment, 207,642 at $6,-
414,486 (41,313 at $1,676,584).
Japan is replacing the U.S. as the world’s biggest ex-
porter of transistors, Tokyo-based Nikkan Kogyo Indus-
trial Journal reported last week. The paper said exports
had grown in the last year from less than one million
transistors monthly to more than 2 million.
AFL-CIO executive council approved without a dis-
senting vote last week a declaration which said in part:
“Labor has supported a liberal trade policy, but we insist
that gradual reduction of trade barriers must not entail a
callous disregard for U.S. workei-s displaced by imports.”
$20-million order for a steam-electric power plant was
placed with Westinghouse last week by Osaka-based Kansai
Electric Power Co.
Sylvania’s 1960 picture-tube exports to Europe doubled
those of 1958, largely because of the bonded-shield design.
So said Sylvania senior vp George C. Connor in a recent
address in Chicago. In the case of the bonded-shield
tube, he said, Sylvania had a product which was not being
produced in Europe and it successfully exploited this
advantage. In the field of foreign marketing, he said,
“ingenuity of product design is one weapon we’re going to
have to count on increasingly in the years ahead to lick the
problem of foreign competition.”
RCA’s Dark Heater’: RCA last week took the wraps off
a major tube development which already has been incor-
porated in more than a quarter-million receiving types.
The development is a “dark heater,” of undisclosed chem-
ical substance, which, RCA says, “functions efficiently at
operating temperatures 20% lower than those necessary
with conventional white heaters.”
Although exact figures regarding the beneficial effect
of the heat reduction on tube life were unavailable, vp
Douglas Y. Smith, electron-tube div. gen. mgr., hailed the
new heater as a milestone in tube technology, the “key to
greatly extended tube life & improved performance for all
types of entertainment, industrial and military receiving
tubes.”
The new heater is now being incorporated in RCA
receiving tubes for TVs, radios and phonos — with no change
in price. Application to industrial & military receiving
tubes will follow.
An RCA source told us that the company also is
investigating the possible use of the dark heater material
in other tube types, including TV picture tubes. He also
gave us some indication of dark heater tubes’ longer-life
potential: “RCA’s conventional receiving tubes already
have life expectancies measured in years,” he said. “It
will require continuing our current tests over extended
periods of time to determine the exact improvement. How-
ever, tests to date indicate that the reduction of heater
operating temperature permits a 50% increase in the
ultimate tensile strength of the wire, a reduction of as
much as 25% in internal stresses which will result in a
significant increase in heater life.”
We understand that the new heater’s “patent aspects
have been covered” by RCA, but the company’s plans to
sell the dark-heater process or materials to other tube
manufacturers were not immediately available.
Nuvistor uhf tuner has been developed by F. W.
Sickles div. of General Instrument Corp., and will be of-
fered to the TV-receiver industry. Sickles, which claims
to be the largest maker of uhf tuners, says the new tuner
will minimize drift, thereby reducing the amount of retun-
ing required when the set has warmed up. The tube’s life
is said to be 300% longer than that of a conventional tube.
The uhf nuvistor, developed jointly by RCA & Sickles as
a modification of an RCA vhf nuvistor, is claimed to be
“equal to or better than conventional glass & metal tubes”
in all performance characteristics. It will reduce the top-
to-bottom measurement of Sickles’ uhf tuner by one inch.
Guide to electronic teaching devices, for school admin-
istrators & language teachers, will be published within 4
months by EIA under contract to U.S. Office of Education.
Titled A Technical Guide for the Purchase & Use of Lan-
guage Facilities & Equipment, the booklet will be written
by Howard W. Sams & Co.
GE’s l£ TV-base sale, which “cleaned out retailers’
showrooms last year,” is being repeated this week, accom-
panied by national & local advertising. The sale features a
swivel TV stand or mobile TV cart for 1<- with the purchase
of any 19-in. Designer TV set.
Motorola consumer products will be manufactured in
Canada by Seabreeze Mfg. Ltd. and marketed by J. O’Brien
Industries Ltd., both located in Toronto. The full Motorola
line — including TV, stereo and table, clock, portable &
AM-FM radios — will be sold exclusively through inde-
pendent regional distributors.
VOL. 17: No. 10
21
Trade Personals: Joseph B. Elliott, ex-Tele-Dynamics
pres, and formerly RCA exec, vp, named chmn. of
Borg-Warner electronics subsidiary, Omnitronics (511 N.
Broad St., Philadelphia). Herman Epstein, ex-Tele-Dy-
namics vp, appointed pres.
John H. Adams, ex-gen. sales mgr. of Kleinschmidt
Div., Smith-Corona Marchant Inc., appointed vp-gen. mgr.
of Zenith subsidiary Central Electronics Inc. . . . Thomas
M. Snow Jr. promoted to gen. sales mgr., Rauland Corp.
. . . John L. Franke, ex-RCA Victor, appointed engineering
dir., Warwick radio products div., succeeding John T. Ralph
. . . Robert E. Brockway named mgr., Sylvania Electro-
Specialties, marketing organization for Sylvania closed-
circuit TV systems.
Robert L. Parrish named mgr., Lee Hermanson chief
engineer, James C. Balderston mgr. of commercial engi-
neering, William Dudley production mgr. of new Sprague
Transistor Div., consolidating all transister manufacturing,
engineering & marketing activities of Sprague Electric . . .
Will I. Bull appointed operations dir., Warren H. Davis
mktg. dir., Dr. Paul N. Russell technical dir., Hoffman
Electronics semiconductor div. . . . Louis H. Neimann named
mgr., govt. & industrial marketing, CBS Electronics.
Robert G. Frick heads new educational technology &
products project within GE Defense Electronics Div.; Rob-
ert W. Beckwith is engineering mgr. . . . Dermot A. Dollar
named to new post of mgr., sales administration, commer-
cial systems dept., RCA Electronic Data Processing Div.,
as reported here last Dec. (Vol. 16:49 p21) . . . Herbert W.
Morse, ex-vp-treas., Radiation at Stanford Inc., joins Elec-
tronics Capital Corp. as chief financial officer . . . Ben
Snyder, pres, of Snyder Mfg. Co., elected “Host & Greeter”
of auto accessory industry’s Quarter Century Club.
John C. Forrest promoted from chief engineer for
radar & special products, GPL, to engineering div. dir.
Dr. Frank N. Gillette promoted from industrial products
chief engineer to associate dir., engineering div. Louis L.
Pourciau promoted from head of electronics dept., indus-
trial products, engineering div. to new post of head of the
industrial products dept.
H. Kenneth Brown heads new nation-wide electronic
service div. of Federal Electric Corp. William F. Dority
named sales mgr., N. V. Calzolari operations mgr.
RCA has awarded $4,000 fellowships to each of 12
graduate students for advanced studies in engineering,
physics, dramatic arts, journalism, and science teaching.
The new grants make a total of 140 fellowships awarded
since 1947 • Westinghouse has honored 399 high school
seniors as the nation’s “most promising young scientists,”
in conjunction with its 20th annual Science Talent Search.
Forty finalists were chosen for an all-expense trip to
Washington in March to compete for Westinghouse scholar-
ships & awards totaling $34,250.
Export control violations are charged against Max
Rose & his Vienna firm M. Rose Handels Gesellschaft m. b.
H. in a Commerce Dept, order alleging that Rose tran-
shipped 17 electronic tubes from Austria to Hungary. Rose
has been denied all U.S. export privileges, but may apply
for probationary restoration of them in January 1962.
Radio refractive data researched by Bureau of Stand-
ards’ Boulder, Colo, labs has been compiled in Climatic
Charts & Data on the Radio Refractive Index for the U.S.
& the World. Copies at $2 are available from the U.S.
Govt. Printing Office, Washington 25, D.C.
Electronic “reading” instrument for the blind, de-
veloped in Britain, uses photo-electric cells to convert
printed words into a sound “alphabet” of musical notes.
The notes are transmitted to a telephone-type receiver as
the instrument, called Optophone, traverses a line of print.
The device, reports the British Information Services, “has
made it possible for blind people to ‘read’ ordinary printed
books & newspapers, and even typewritten material.” The
BIS says a blind person is able to use the Optophone with
“reasonable facility” after only a few lessons, and “a prac-
tised Optophone reader may recognize words as readily as
a telegraph operator interprets a succession of sounds in
the Morse code.”
American Standard Television Tube Corp. & its sales
agent A. S. T. Sales Corp., both of Jamaica, N.Y., have
signed an FTC consent order forbidding them to misrep-
resent rebuilt tubes as new. The agreement settled an FTC
complaint filed against the firms last August.
Emerson marketing subsidiary Du Mont Emerson Corp.
has named N.Y.-based Robert Whitehill ad agency for
Emerson TVs, radios, phonos and other consumer products.
The Whitehill agency has been servicing the Granco div.
for some time.
Sylvania’s 1962 line will have its premier May 23-25
at a distributor convention at Miami Beach’s Eden Roc.
Finance
Westinghouse’s final 1960 figures (see Vol. 17:5 p20
for preliminary report) : Earnings of $79,057,562 (vs.
1959’s $85,947,359) on sales totaling $1,955,731,183 ($1,-
910,730,252). The pamphlet report issued last week also
disclosed the sales breakdown (1959 performance in paren-
theses) : Consumer products, 25% (28%); apparatus &
general products, 55% (54%); atomic & defense products,
20% (18%). Chmn. Mark W. Cresap forecast slightly
higher sales in 1961, but noted increasing pressure on
earnings, particularly in the first half. The report also
noted that Westinghouse had made no provisions for any
contingent liability that may arise from the recent anti-
trust indictment (Vol. 17:7 pl8). “It is not feasible at
this time to predict what claims may be asserted,” the
company said, adding: “It is our conviction that our cus-
tomers have at all times received fair & full values.”
International Resistance orders in 1961’s first 8 weeks
were 20% higher than in the corresponding 1960 period.
Pres. Walter Slocum noted in a letter to stockholders that
incoming orders are running in excess of IRC’s forecast for
1961. (For IRC’s record 1960 sales & profit figures, see
Vol. 17 :8 p20.) Slocum said that several “large, new prod-
uct programs” have been initiated, and that their “full
effect will be evidenced in 1962 by a rising sales volume &
by increased earnings.” He reported that IRC “continues
to maintain a strong financial position,” and said the
company’s working capital totaled $4,609,450 at 1960’s end.
MPO Videotronics sales in fiscal 1961’s first quarter
(ended Jan. 31) rose 20% above the year-ago level and the
profit gain was “larger than the 20% increase in sales,”
Pres. Judd L. Pollock told the annual meeting last week.
It was MPO’s first annual meeting as a publicly-held com-
pany. Pollock told 25 attending shareholders that 1961
should be “another year of continued growth. We have a
larger backlog of industrial film contracts than we had at
this time last year.” He said TV commercial sales also
are ahead of a year ago.
22
MARCH 6, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Adler Electronics1
Andrea Radio
Crosby-Teletronics
Dominion Electrohome ind.
Federal Pacific Electric
Giannini Controls
Litton Industries
Metropolitan Bcstg.
Philco
Story on p. 23
RCA
Story on p. 24
Rollins Bcstg.
Standard Kollsman Ind.
Texas Instruments
Textron Electronics
Period
1960 — 24 wks. to Dec. 17
1959 — 24 wks. to Dec. 12
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Oct. 31
1959 — year to Oct. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — 6 mo. to Dec. 31
19592
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1961 — 52 wks. to Jan. 1
1960 — 53 wks. to Jan. 3
1961 — qtr. to Jan. Is
1960 — qtr. to Jan. 3
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — qtr. to Dec. 318
1959 — qtr. to Dec. 31
I9601 — 9 mo. to Jan. 31
I960-
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
19592
Sales
$ 3,358,709
720,795
7,423,316
6,526,827
1,683,010
463,179
15.175.000
15.424.000
45,861,001
15,848,007
13,070,501
108,202,000
77,401,000
42,579,477
16,543,422
400.587.000
397.792.000
103.486.000
114.277.000
1,494,896,000’
1,395,620,000
433.896.000
417.420.000
3,141,479
95,568,805
73,765,428
25,271,000
Pre-Tax
Earnings
$ 621,201
541,402
1,292,401
1,051,423
8.559.000
6.020.000
2,273,000
15,534,000
66.917.000
78.542.000
7,760,992
3,211,379
—
Net Earnings
$ 43,287
(198,824)
314,761
279,675
35,264
(213,858)
332,000
381,794
(164,194)
599,401
482,423
4.448.000
3.248.000
1,708,253
1,552,463
2,287,000"
7.176.000
180,000
2.803.000
35.117.000
40.142.000
11.017.000
12.842.000
309,400
3,459,992
1,523,379
15,488,209
14,142,788
(1,022,000)
Per
Common
Share
$0.08
1.26
1.12
.04
.79
.91
1.523
1.303
oo CO
® OO
t-H
1.01
1.00
.47"
1.673
2.10
2.65
.35
1.66"
.73"
3.91
3.59
—
Common
Shares
552,129
552,129
250,700
250,700
836,417
834,704
417,940
417,790
385,803'
344,996'
4,267,171
3,752,848
1,699,137
1,549,102
4,090,207
4,074,866
4,090,207
4,074,866
16,537,220
14,271,378
16,537,220
14,271,378
890,245'
2,078,566
1,983,553
Notes: ’From SEC report. -No comparison available. 3After preferred "Includes $700,000 special tax credit. 7Record. indicated. pBased on
dividends. 4 Average. "’Adjusted for Oct. -1960 2 V2 % stock dividend. shares outstanding Dec. 31, 1960.
Dynatronics Inc., Orlando, Fla. electronic equipment
manufacturer, proposes a public stock offering of 120,000
common shares through underwriters headed by R. S.
Dickson & Co. The price wasn’t listed in an SEC registra-
tion statement (File 2-17567), which also covered 60,060
shares to be offered for $1.75 per share to holders of out-
standing bearer warrants and 10,000 shares which may be
purchased by the underwriter through 5-year warrants.
Common Stock Dividends
Stk. 1
of
Corporation
Perioa
Amt.
Payable
Record
Acme Electric
Q
$0.07
Mar.
20
Mar.
8
Bendix
■ Q
.60
Mar.
31
Mar.
10
Clevite
Q
.30
Mar.
28
Mar.
13
Corning Glass
Q
.37%
Mar.
31
Mar.
13
Decca Records
Q
.30
Mar.
30
Mar.
10
GE
Q
.50
Apr.
26
Mar.
17
Hoffman Electronics . .
(no action taken)
Newark Electronics A .
Q
.0614
Mar.
30
Mar.
15
Radio Condenser
Q
.071/2
Mar.
20
Mar.
8
RCA
Q
.25
Apr.
24
Mar.
13
Rollins Bcstg
Q
.08
Apr.
25
Mar.
24
Sangamo Electric . . . ,
• Q
.1834
Apr.
1
Mar.
11
Times-Mirror
Q
.10
Mar.
23
Mar.
7
Universal Pictures . . .
Q
.25
Mar.
29
Mar.
15
Wells-Gardner
.30
Mar.
15
Mar.
8
Bendix foresees a drop in both sales & profits in its
1961 fiscal year ending Sept. 30. Pres. Malcolm P. Fergu-
son told the annual meeting recently that sales will sink
to about $735 million from $792 million in fiscal 1960 and
will carry earnings below the year-ago $26 million or $4.88
a share. “Earnings will be related to the hoped-for pickup
in business conditions and the results we obtain from
strenuous efforts we are making to cut costs & raise our
over-all efficiency,” he said. Bendix’s backlog, he noted,
had climbed to $473 million on Feb. 1 from $452 million
Sept. 30, 1960.
Rollins Bcstg. was listed for trading on the American
Stock Exchange recently. Symbol: ROL.
Reports & comments available: “The New Sprague
Electric Co.,” booklet study, Laidlaw & Co., 25 Broad St.,
N.Y. 4 • International Resistance, discussion, Cohen,
Simonson & Co., .25 Broad St., N.Y. 4 • CBS, report, A.
C. Allyn & Co., 44 Wall St., N.Y. 5 • American Bosch
Arma, memo, Auchincloss, Parker & Redpath, 2 Broadway,
N.Y. 4 • “The Science Companies in 1961,” review, Hemp-
hill, Noyes & Co., 15 Broad St., N.Y. 5 • Electronics Cap-
ital Corp., report, Lieberbaum & Co., 50 Broadway, N.Y. 4
• Wometco Enterprises, prospectus, A. C. Allyn & Co.,
44 Wall St., N.Y. 5.
VOL. 17: No. 10
23
PHILCO PROFIT FALLS 68%: A “disappointing & diffi-
cult year” was the way Philco Pres. James M. Skinner
Jr. viewed 1960 last week in the annual report. The
year had wound up with a 68% profit plunge to $2.3
million from $7.2 million in 1959, despite a slight 0.7%
sales gain to $400.6 million from $397.8 million (see
financial table).
He attributed the drop in earnings to an “industrywide
drop in consumer-goods volume, the continued cost of
computer developments, and subnormal margins on highly
competitive military contracts.” The view for 1961 is more
hopeful: “We look forward to an improved, though not an
exceptional, year,” Skinner said. “And we are reasonably
optimistic for the balance of the 1960s.”
Despite the less-than-cheery results, 1960 “was not,
however, a year without accomplishment or encouragement
for the future,” Skinner noted. “Philco computers are
establishing excellent performance records” on important
defense programs.
* * *
Philco’s international operations established new sales
peaks in 1960, Philco International Corp. reported last
week. Said Philco World, the company’s world-wide house
organ: “The total units of product sold in world-wide
markets outside the U.S. & Canada under the Philco,
Crosley & Bendix trademarks exceeded 1959 by more than
15%.” The total outside-U.S. business of these products
in 1959 had been estimated at more than $100 million, or
in excess of 600,000 TVs, radios & appliances (Vol. 17:4
pl4). In a message to Philco’s foreign licensees, subsidi-
aries & distributors, Philco International Pres. Harvey
Williams wrote: “We of Philco look forward to 1961 &
1962 with confidence & enthusiasm. We do not anticipate
business conditions in the U.S. which will be detrimental to
other national economies abroad. We anticipate that the
spending of American consumers will remain at a high
level, that American imports in 1961 will tend to exceed
those of 1960 as our production level rises and our need for
raw materials increases. When we observe the unsaturated
state of markets abroad for household appliances, radio &
TV receivers, we are not surprised that independent pro-
fessional marketing consultants expect overseas sales of
these products to grow, from year to year, from twice to
4 times as fast as in the U.S.”
Guild Films, now in bankruptcy with $10-million
liabilities vs. $277,475 assets (Vol. 17:8 pl9), has run into
SEC trouble. The defunct TV film distributor was sum-
moned to a Washington hearing March 10 to answer SEC
charges that a May 1960 stock registration statement
contained “deficiencies.” Cited by SEC in the proceedings
against Guild Films, which could lead to issuance of a
stop-order against the registration of 11,664,891 common
stock shares, were: (1) Failure to disclose the bankruptcy
prospects. (2) Failure to disclose collapse of a stock-
exchange deal with the Vic Tanny Gymnasium System. (3)
Faulty financial statements which weren’t certified.
Kings Electronics Co. Inc., Tuckahoe, N.Y. maker of
radio frequency connectors & other components, plans
public sale of 250,000 common stock shares at $4 per share
through Ross, Lyon & Co. Inc. An SEC registration state-
ment (File 2-17524) also listed an offering of 45,187 shares
by present holders at prevailing prices in the over-the-
counter or exchange market, the stock not to be sold until
60 days after the company offering.
Thompson Ramo Wooldridge will offer 206,433 common
stock shares in exchange for employe option holdings in
its subsidiaries Space Technology Labs Inc. & Pacific
Semiconductors Inc. An SEC registration statement (File
2- 17583) said TRW will offer its shares for STL common
stock on a share-for-share basis and for PSI convertible
preferred stock on a 10-for-l basis. TRW now holds all
other outstanding shares of the subsidiaries. No under-
writing is involved. The company has also asked SEC ap-
proval of its plans to buy Radio Condenser Co. through
exchange of 103,463 TRW common stock shares for 435,-
815 Radio Condenser shares (Vol. 17:1 pl9). The SEC
registration statement (File 2-17527) said TRW’s offer of
.2374 of a share for each Radio Condenser share is condi-
tioned on acceptance by not less than 90% of Radio Con-
denser holders.
Electronics Investment Corp. reports record net assets
of $37,653,050 at the close of fiscal 1961’s 3rd quarter
(ended Jan. 31). This was a 16% gain over the $32,377,675
shown at the end of the 2nd quarter (Vol. 16:49 p22). The
net asset value per share also gained sharply over the
3- month period, to $8.17 from $7.26. As of Jan. 3, 1961,
the portfolio included $26,016,350 in common stocks, $43,-
200 preferred, $3,702,330 bonds & notes, $6,086,155 U.S.
govt, obligations.
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24
MARCH 6, 1961
American Society of Composers, Authors & Publishers’
receipts for 1960 amounted to $32,344,135 — an increase of
$2,313,168 over 1959, ASCAP’s 350 West Coast members
were told at their semi-annual meeting in Beverly Hills
last week. Of the total, $31,983,789 was derived from
licensing; $249,590 represents interest on U.S. Treasury
notes; and $110,755 came from membership dues. Approx-
imately 1,200 new members joined ASCAP last year. After
deduction of expenses, which totaled $6,131,455, ASCAP
funneled $26,212,689 in royalties to its members. ASCAP
set $850,716 for payments to foreign societies for per-
formances in the U.S. Last Dec. 7, ASCAP members
received $2,618,549 collected for performances of their
works in 17 foreign countries. (This is part of a reciproc-
ity arrangement, whereby American composers are com-
pensated when their works are done abroad.) ASCAP is
currently negotiating contracts with the networks.
AB-PT profit in 1961’s first quarter “will likely be a
little behind” the $3,336,000 (80c1 a share) earned in the
year-earlier period, because of “a little softness in spot-TV
commercial sales” currently, Pres. Leonard H. Goldenson
forecast last week. The “outlook for the year is better,”
he said, than 1960’s expected showing of a $10.5-million
profit ($2.50) on a gross of some $320 million. Goldenson
reported that advance TV ad orders for 1961’s 2nd half are
running ahead of last year’s advance-order volume.
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RCA PROFIT DOWN 13%: RCA’s 170,000 stockholders
got the bitter with the sweet in the 1960 annual report
from Chmn. David Sarnoff & Pres. John L. Burns last
week. Sales were up a healthy 7% to a record $1.5
billion (see financial table). But profits were down
13% — to $35.1 million from 1959’s $40.1 million.
Factors in the sales & profit see-saw, apart from the
economic softness: “Continuing heavy investments in elec-
tronic data-processing” and the “write-off of the $4-million
cost of centralizing our consumer-products operation in
Indianapolis,” Sarnoff & Burns explained, adding: “Our
profits for the year would have exceeded 1959 had we not
taken these 2 essential steps in the interest of efficiency &
growth.” They noted that “5 of our operating units had
record earnings,” but they didn’t (and RCA’s corporate of-
fices wouldn’t) identify the pacemakers. “NBC’s profits for
1960 were the largest in the company’s history,” they said,
but no figures were released.
The RCA leaders were bullish about their EDP future:
“Independent surveys of the. industry- wide market potential
for data-processing systems indicate that the sales value
of new equipment deliveries will increase from an estimated
1960 total of $600 million to $1.2 billion by 1965. We
believe our data-processing investment will be earning
profits a very few years from now.”
Breakdown of RCA’s record $1,494,896,000 sales: Com-
mercial sales, 39%, $576,777,000. Military, 37%, $551,662,-
000. Broadcasting (NBC’s TV-radio operations), 22%,
$329,682,000. Communications, 2%, $33,246,000. RCA In-
stitutes chipped in a fractional $3,529,000.
Westinghouse has registered 200,000 common shares
with SEC (File 2-17674) for use in its stock plan for
employes.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, March 2, 1961
The following quotations, obtained in part from the National Us«o-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates -
17
18%
Magnetcs Inc.
10 V4
12
Aerovox
9'/4
10 Vi
Maxson Electronics
16%
18
Allied Radio —
21 %
23
Meredith Pub. _
36 Vi
38%
Astron Corp.
1*4
2%
Metropolitan Bcstg.
21%
23
Baird Atomic
25
27 V*
Milgo Electronics
28%
30%
Cetron Electric
8%
9%
Narda Microwave
6 Vi
6%
Control Data Corp. —
70%
74%
Nuclear of Chicago
45 %
48%
13 Vi
14%
Official Films
2% 3
-1/16
Craig Systems
16%
18%
Pacific Automation —
6%
7%
Dictaphone
34 '4
37V*
Pacific Mercury
7%
8%
24%
26%
Philips Lamp
164 V*
170
Eastern Ind.
1614
17%
Pyramid Electric
2%
2%
Eitel-McCullough
16%
18 V,
Radiat;on Inc.
25V4
27%
Elco Corp.
16%
18%
Howard W. Sams
46%
49%
Electro Instruments
35
38%
Sanders Associates
47
51%
Electro Voice
13 V*
14%
Silicon Transistor
5%
6%
Electronic Associates _
36
38 V4
Soroban Engineering _
53
57%
Erie Resistor
14%
19
16
20%
21%
Soundscriber
13%
21%
15
23 3i
19%
Sprague Electric
63%
66%
Poto Video
3 >4
4%
Sterling TV
2
2%
PXR
26 '4
293-8
Taft Bcstg.
14%
16%
General Devices
10%
12
Taylor Instrument —
41
44%
G-L Electronics
9%
10%
Technology Inst. --
8
9%
Gross Telecasting .. _
2114
23%
Telechrome
13%
15
Hallicrafters
34 V*
36%
Telecomputing _
7%
8%
Hewlett-Packard _
32
34%
Time Inc.
97
102
High Voltage Eng.
192
206
Tracerlab
11H
12%
Infrared Industries —
17%
19%
United Artists
6%
7*8
Interstate Engineering
23 Vi
25 %>
United Control _ -
20
22
56
62%
Universal Trans.
1
1
Jerrold
8
8%
Vitro _ - - -
19V*
21
Lab for Electronics
52%
55%
Vocaline
2% 3
-3/16
7 V*
8%
Wells-Gardner
25%
27 v.
Magna Theater
2%
2%
Wometco Ent.
14
15%
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
MINOW EXPOUNDS HIS PHILOSOPHY and priorities: Allocations,
space communications, programming, ETV, procedures (pp. 1 & 7).
FCC SEEKS COURT ACTION AGAINST MCA as the talent agency
again balks at telefilm quiz (pp. 3 & 6).
Programming
FALL NETWORK LINE-UPS reveal heavy emphasis on 60-min.
shows on all 3 networks (pp. 2 & 3).
"FIRESIDE CHATS" MAY BE REVIVED by President Kennedy,
who plans direct White House broadcasts to country (p. 4).
Film <£ Tape
WHEELING & DEALING GOING ON between 20th Century-Fox
and NTA involving a possible purchase of the TV-film firm by the
movie company. "Matty" Fox may be involved (p. 8).
Advertising
IS AD INDUSTRY BELT-TIGHTENING? Some budgets are getting
5-to-10% trimming, but networks aren't hit (p. 3).
Stations
COLLINS HIRES RICHARDS as special architect for NAB remodel-
ing job. Former NAB administration vp assigned to work on
reorganization needs & cost (p. 10).
Congress
MOULDER IN COMEBACK on House Commerce Committee as
Communications Subcommittee chairman, in charge of TV-radio
bills. Harris heads regulatory-agency unit (p. 12).
Consumer Electronics
RCA DEVELOPING HEALTHY GLOW in Indiana. Transplanted
TV-radio-phono operation, nurtured by "Debs" Mills, is recovering
from 1960 problems with new spirit & teamplay (p. 15).
COLOR TUBES & SETS: RCA announces improved tube in bonded
& non-bonded version, as other set makers ponder entry into
color. No color plans this year by Sears or Ward's (p. 16).
EXPORTS & IMPORTS ROSE in 1960, Commerce Dept, electronics
tabulation shows. Preliminary list indicates imports climbed
26%, exports 16% from 1959 (p. 17).
EMI MOVES ON U.S., big British firm setting up U.S. operation in
broadcast equipment, tape, tube & consumer-electronics fields.
No TV-set marketing planned immediately (p. 19).
Auxiliary Services
INEXPENSIVE TV RECORDERS designed especially for closed-
circuit use to be made by Ampex & RCA. Low-cost Japanese unit
to be unveiled next week (p. 14).
Finance
EMERSON-TELECTRO verge on merger. In exchange for 5-year
option to purchase controlling stock, Emerson will buy & market
Telectro's tape recorders (p. 19).
ZENITH PROFIT 4 SALES slipped last year from 1959's record
levels. TV sales topped the 1-million mark, radio volume was at
record high (p. 20).
Other Departments
EDUCATIONAL TV (p. 7). NETWORKS (p. 9). FOREIGN (p. 9).
PERSONALS (p. 14).
MINOW EXPOUNDS PHILOSOPHY £ PRIORITIES: New FCC Chmn. Newton Minow
has given the public some idea of his philosophy, notably during his confirmation hearing (Vol. 17:7 p2).
Last week he elaborated for us in an interview — as much as possible, considering that he's been in office
only a week. Here are things most important to him, in this order:
(1) TV allocations. (2) Space communications. (3) Programming. (4) ETV. (5) FCC procedures.
His reasons:
"Probably 95% of our problems would be solved if we could use all of the TV channels. The
scarcity produces the tremendous competition for facilities, trafficking in licenses, etc. More usable chan-
nels would provide a diversified service. We've got to have more diversity.
"I endorse the FCC's belief that there should be all-channel sets. I understand that there's opposi-
tion to it in the industry. I can't understand why, for it's to the industry's own interest in the long run. They'll
be able to sell new kinds of sets & more sets. I want to talk to the manufacturers soon. After all, it's our
duty to encourage the expansion of broadcasting.
"Space communications are extremely vital. I talked with Rep. Harris & White House people about
it yesterday. Of course, FCC has only one part of this — but I consider it very important.
"In programming, there must be more diversity. Not only public affairs & news, but music, drama,
etc. I don't minimize the marvelous things they do — and they do them — but there aren't enough.
2
MARCH 13, 1961
"The kind of programming I like has nothing to do with it. The worst thing we could do is try to
tell the industry what is good or bad. That would be censorship — and I'm a great civil libertarian.
"The public must awaken to the power it has over TV & radio. It doesn't realize its influence. Most
people have no idea how broadcasting works — who owns stations, networks, and so forth.
"How can FCC improve programming? It's strictly a matter of promise vs. performance. No one can
cry 'censorship' if we ask a licensee why he didn't carry out his promises. I think renewal hearings might
have a very beneficial effect. I'd like to have them in the field. We don't know the stations the way the
PTAs, church groups and Leagues of Women Voters do.
"There's nothing in the law that says broadcasting must be an advertising or entertainment medium.
However, I'm not going to try to undo history.
"We've got to have fully nationwide educational TV. Its potential for teaching is beyond measure.
I don't believe the federal govt, should operate ETV — but it should help financially. If we make all channels
useful, there will be enough for ETV.
"We've got to give faster service. Applicants shouldn't have to make financial commitments —
then wait. We should delegate a lot more. We spend a lot of time on routine. My predecessor, Fred Ford,
got a lot of faster procedures under way — and I'm lucky to come in at this time, after the Commission has
sort of turned the corner. I'm lucky, too, incidentally, to arrive with Gov. Collins on the scene over at NAB."
In a surprise change at week's end, Minow announced that Seattle attorney Kenneth A. Cox would
become chief of Broadcast Bureau instead of general counsel. He had been all set for the latter job but
Minow concluded he'd be even more useful in the former. FCC approved Cox's selection unanimously, and
Minow said: "We are delighted that Mr. Cox has agreed to serve in this capacity. It is in this area that the
Commission must make important policy decisions in the coming years. Mr. Cox brings to the Commission
a rich & varied experience in dealing with the complicated problems of the broadcasting industry." Cox
will take over about April 10, succeeding Harold Cowgill.
Shift of Cox renewed hot speculation about general counselship. There's been no announcement,
but Max Paglin will get the job — promoted from asst, general counsel in charge of litigation, while Daniel
Ohlbaum will return from Justice Dept, to succeed Paglin. Henry Geller, who came from Justice Dept, to
become Minow's asst., will be associate general counsel (position now vacant), and Jerry Cahill will move
up to asst, general counsel for legislation — replacing Charles Smoot. No changes are indicated at present for
other 2 asst, general counsels — Dee W. Pincock (regulatory) and Charles Escola (administrative laws &
treaties) — or for Hilburt Slosberg, asst, to the general counsel.
Minow will be batching it in Washington until his children finish the school year in Chicago. He
hopes to start going home weekends soon. His associates report he's working about 18 hours a day.
A GOOD LOOK AT NEXT SEASON: Hour-long shows will rule the program roost in network
nighttime schedules this fall. Of 147 half-hour nighttime periods during the week (Mon.-Fri., 7:30-11 p.m.,
all networks), nearly 2 out of 3 — 64% — will be occupied by 60-min shows. Looking at it another way, there
are almost as many 60-min. shows (45) as there are 30-min. series (53). (Network fall line-ups on p. 3).
Warner Bros, is the leading program supplier with 10 shows, followed by Screen Gems with 8 and
MCA-owned Revue Productions with 6. Four Star, 20th Century-Fox and NBC are tied as production sources
with 5 network shows apiece. (This lineup may shift slightly in favor of Revue and Four Star. Not all network
periods have fall occupants, but the above was the ranking late last week.)
Innovations are few & far between in fall programming. The trend to 60-min. shows is marked; most
of those from the current season are back, and a few veterans like "Gunsmoke" and "Wells Fargo" are
expanding from 30- to 60-min. The 60-min. roster is largely an expansion of current programming (action-
adventure, crime shows. Westerns, etc.) in this length with little that is really new. There are more adult-
appeal cartoon shows scheduled for fall (5 as against only 2 this season). And post-1948 Hollywood-produced
movies are making their first appearance in prime time (Fridays, 9-11 p.m. NBC).
Inter-network rivalries are active as ever. NBC-TV is waiting until the last minute to announce its
Friday-night schedule, with which it hopes to buck ABC's strong ratings. NBC is also out to crack ABC's
"The Untouchables" with the sudden-success "Sing Along with Mitch," although CBS has chosen to battle
Ness & Co. with lofty public-affairs vehicles on Thursdays.
VOL. 17: No. 11
3
CBS-TV has picked Tuesday night as its comedy showcase, and has no less than 4 comedies in
back-to-back position, followed by "Garry Moore Show." The Saturday-night strength of CBS with "Check-
mate," "Have Gun, Will Travel" and "Gunsmoke" will be challenged by NBC with its 20th Century-Fox
features. And CBS is still trying to select a lineup that will buck both ABC's action-adventure string and
NBC's "Wagon Train" and "Perry Como" powerhouses on Wednesdays.
FCC SEEKS COURT ACTION VS. MCA: A two-pronged civil & criminal court action against
MCA and Taft Schreiber (MCA vp & Revue Studios pres.) was recommended by FCC chief hearing examiner
James D. Cunningham last week in Los Angeles following Schreiber's refusal to testify about MCA's TV
activities at the resumed investigation of TV film. Schreiber refused on the same grounds he used last
October: FCC was operating beyond its jurisdiction; Schreiber was being deprived of counsel; the ground
rules were objectionable (Vol. 16:43 p2).
MCA is obviously prepared for a lengthy court fight to avoid testimony, and FCC is just as obviously
prepared to take every step to compel the large talent agency to cooperate.
An MCA motion to quash the subpoena on the same grounds on which it objected last fall was
denied by Cunningham. As it did last fall, MCA offered to have Schreiber testify if such data was to be
kept secret. This was flatly rejected. (See p. 6 for details.)
IS AD INDUSTRY BELT-TIGHTENING? Last week there were some indications that it is,
A spot check by the N.Y. Times indicated that big-ticket & luxury items (autos, appliances, etc.) were trim-
ming their 1961 ad budgets by 5-to-10%, although low-price, fast-turnover packaged goods (soaps, drugs, bev-
erages, etc.) were holding up well in billings.
One large agency said: "There is no denying that there is a general softness in the advertising pic-
ture. One encouraging note is that for agencies with overseas operations such as ours, increased European
billings tend to offset the general softness."
Network TV, however, didn't seem hard hit. Admen generally felt that the current mild recession
would end by mid-year and that clients aren't willing to lose good time franchises in the future by stalling
on fall TV purchases now.
Agencies are practicing their own economies. The narrow profit margin for agencies has forced
several to trim their staffs, cut down on expense-account living, and eliminate lavish presentations of cam-
paign ideas to clients.
Programming
More about
FALL SHOW LINEUPS: At a glance, the program pat-
terns this fall (see story on p. 2) will shape up, net-
work by network, like this:
ABC-TV : Having jumped into a 3-way nighttime race
with fast-paced action shows, ABC plans to give fall
viewers more of the same. New additions: Las Vegas File
(private-eye drama with a Las Vegas setting), The Force
(a [North] Western, with the Royal Canadian Mounties),
The Hunters (Trader Horn-type derring-do in Africa)
and Asphalt Jungle (big-city police stories). There’ll also
be an increase in ABC’s comedy shows, with new entries
including Calvin & the Colonel (cartoon show with the
voices of the Amos ’n’ Andy creators), Top Cat (another
cartoon show, this one vaguely like the Phil Silvers Bilko
characterization), and Room for One More (Warner Bros.’
first situation comedy).
CBS-TV : Half-hour comedy shows are still a strong
point of the CBS nighttime schedule, with entire blocks
of them scheduled for Monday, Tuesday and Thursday
nights. Noting the success of 60-min. action & crime shows
on ABC & NBC, CBS will have at least 8 long shows of this
genre. CBS is also the only network to schedule a public-
affairs series in a mid-week prime-time slot.
NBC-TV : With its stress on “balanced” programming,
NBC has managed to come up with a little of everything
for fall. There are crime shows ( 87th Precinct, Thriller,
Alfred Hitchcock, Cain’s 100), “family” shows (the Walt
Disney Show, Perry Como, etc.), Westerns ( Outlaws ,
Bonanza, etc.), situation comedies (3 Wishes, The Snow
Whites), feature movies, and a list of nearly 100 specials
that will be dropped into the schedule on a pre-emption
basis. NBC’s schedule doesn’t have CBS’s big stress on star-
name comedy, nor does it have ABC’s shoot-’em-up enthusi-
asm for slam-bang action properties on almost every night.
Here are the tentative network night-time schedules
as they stood at last week’s end:
MONDAY NIGHT
TIME
ABC-TV
CBS-TV
NBC-TV
7:30
The Cheyenne Show
To Tell The Truth
The Americans
8:00
(Warner Bros)
( G’ds’n-T'dm’n)
Pete & Gladys
(CBS)
(NBC)
8:30
The Rifleman
Robert Young Show
The Price Is Right
(Four Star)
(Temopic Ent.)
( Goodson-Todmqn )
9 : 00
SurfSide 6
The Danny Thomas
87th Precinct
(Warner Bros)
Show
( Marterto)
(Hubbell
Robinson)
9:30
Andy Griffith Show
(Marterto)
10:00
Adventures In
Hennesey
Thriller
10:30
Paradise
(20th-Fox)
( If ennenci) Co.)
I've Got A Secret
( G’dx'n-T’dm'n)
(Hubbell
Robinson)
A
MARCH 13. 1961
TIME
7:30
8:00
8:30
9:00
9:30
10:00
10:30
7:30
8:00
8:30
9:00
9:30
10:00
10:30
7:30
8:00
8:30
9:00
9:30
10:00
10:30
7:30
8:00
8:30
9:00
9:30
10:00
10:30
7:30
8:00
8:30
9:00
9:30
10:00
10:30
7:30
8:00
8:30
TUESDAY NIGHT
ABC-TV
Bugs Bunny
C Warner Bros)
Bachelor Father
(Revue)
Calvin & the Colonel
( ConnoUy-Mosher)
Las Vegas File
(Warner Bros)
Alcoa Drama Series
( Revue)
Bell & Howell Closeup
(ABC alt. wks.)
CBS-TV
(Gunsmoke r’p'ts. )
Dillon of Dodge
( CBS-Arness )
Dick Van Dyke
Show (Marterto)
Dobie Gillis
( 20thrFox )
Tom Ewell Show
(Four Star)
Red Skelton Show
(CBS-Skelton)
Garry Moore Show
( CBS-Rediving)
WEDNESDAY NIGHT
The Force
(Warner Bros)
Top Cat
( Hanna-Barbera-
Screen Gems)
Hawaiian Eye
(Warner Bros)
Naked City
(Screen Gems)
Alvin & the
Chipmunks
(Format Films)
Father Knows
Best (reruns)
( Temopic-Screen
Gems)
TBA
TBA
Mother Is A Fresh-
man (Four Star)
U.S. Steel-
A rm strong
(Theatre Guild,
Talent Assoc.)
(Alt. wks.)
THURSDAY NIGHT
Ozzie & Harriet
(Stage 5)
Donna Reed Show
(Tony Owen-
Screen Gems)
Real McCoys
( Brennan-West-
gate-Marterto)
My Three Sons
(Don Fedderson)
TBA
Angel
(CBS Films)
Fasten Your Seat
Belts
( Rbt.Cummings-
Revue)
Gunslinger
(CBS)
TBA
The Untouchables
( Desilu)
Room For One More
(Warner Bros)
The Hathaways
(Screen Gems)
The Flintstones
( H anna-Barbera-
Screen Gems)
77 Sunset Strip
(Warner Bros)
The Corrupters
(Four Star)
CBS Reports &
Face The Nation
(CBS)
FRIDAY NIGHT
Rawhide
(CBS)
Route 68
(Screen Gems)
Twilight Zone
( CBS-Cavuga)
The Defenders
(CBS-Plautus)
SATURDAY NIGHT
Roaring 20’s
( Warner Bros)
Leave It To Beaver
( Gomalco)
Lawrence Welk
(ABC-Ed Sobel)
Sat. Night Fights
(ABC)
Perry Mason
( CBS-Paisano )
Checkmate
(Jamco)
Have Gun, Will
Travel (CBS)
Gunsmoke
(CBS-Arness)
SUNDAY NIGHT
The Hunters
(20th-Fox)
Lawman
(Warner Bros)
Dennis the Menace
(Screen Gems)
Ed Sullivan Show
( CBS-Sullivan)
NBC-TV
Laramie
(Revue)
Alfred Hitchcock
(Shamley)
Dick Powell Show
(Four Star)
Cain’s 100
(MGM-TV)
Wagon Train
( Revue)
TBA
Perry Como
( Roncom )
TBA
( Probably Dinah
Shore-Henry Jaffe J
Outlaws
(NBC)
What Do You Want?
(John Guedel-
Groucho Marx)
This is Your Life
(John Guedel-
Ralph Edwards)
Ernie Ford
(Beth-Ford)
Sing Along With
Mitch
(Marandel Enter.)
TBA
Three Wishes
(Don Sharpe)
Unselected 60-min.
Adventure Show
Unselected 60-min.
Drama Series
David Brinkley
(NBC)
Wells Fargo
(Overland Prod.)
Tall Man
( Revue)
Feature Movies
( 20th-Fox)
Walt Disney Show
( Disney)
The Snow Whites
(Nat Hiken )
‘FIRESIDE CHATS’ A POSSIBILITY: President Kennedy,
whose use of live TV & tape has given unprecedented
new dimensions to his news conferences (Vol. 17 :8 p4),
may go back to a precedent set by President Roosevelt
— “fireside chats” on the air — to widen his communica-
tions with the country.
The new TV-radio news-conference formats are work-
ing well for him so far, Mr. Kennedy indicated in answer
to a question at his March 8 meeting with reporters in
the State Dept, auditorium. But White House press aide
Andrew Hatcher said the President is contemplating going
on the air alone to develop subjects which aren’t explored
in the q-&-a sessions.
“There are certain things the public should know,”
Hatcher said, explaining that Mr. Kennedy is reluctant to
go into details on his policies at his news conferences
unless he is asked about them specifically. He added that
the President doesn’t want to plant questions with report-
ers, either, and so is thinking about special broadcast
speeches from the White House d la FDR.
At the March 8 conference Mr. Kennedy was asked to
describe his “feelings” about the way the conferences have
been conducted on TV & radio. He was reminded that a
“tremendous mail response” had come in, and that many
letters complained that reporters were subjecting the
President to “abuse or lack of respect.”
Mr. Kennedy said lightly that he had been subjected
“to some abuse but not to any lack of respect,” and that “I
would say that we should stay with what we now have.”
The President cited an old adage: “Don’t take down the
fence until you know why it was put up.”
Amplifying the President’s attitude later, Hatcher
said the idea of supplementing the conferences with the
“fireside” format hadn’t jelled yet into definite plans, but
that they were being talked over at the White House.
Meanwhile, TV & radio innovations in coverage of the
new administration began spreading from the White House
to the Cabinet. Secy, of State Dean Rusk announced that
he would hold April 3-4 briefing sessions for invited TV &
radio program directors & commentators from all 50 states.
Editorial writers & other newspapermen from across the
country were invited to similar briefings April 24-25.
Rusk said the President would attend the sessions,
whose purpose “will be to examine a number of current
international issues and to provide opportunity for discus-
sion.” The State Dept, anticipated that about 300 persons
would turn up for each briefing.
* * *
Republicans may seek equal time to compensate for the
steady TV-radio exposure being given to President Ken-
nedy in his broadcast-covered news conferences. So hinted
Herbert G. Klein, former press secy, to ex-Vice President
Richard M. Nixon, at the annual RTES banquet in N.Y.
last week. Klein was present to accept a gold medal on
Nixon’s behalf for “outstanding achievement in broad-
casting” (i.e., participation in last fall’s TV-radio debates).
A similar medal was accepted on President Kennedy’s
behalf by J. Leonard Reinsch, Democratic TV-radio adviser
during the campaign. Klein also quoted a Nixon telegram
in which the former Vice President said he considered that
9:00
9:30
10:00
Bus Stop
(ilOth-Fox)
Asphalt Jungle
(MGM-TV)
10:30
GE Theater
( Revue)
Jack Benny
(J & M)
Candid Camera
( Funt-Banner-
CBS)
What’s My Line
( CBS-Goodson-
Todman)
Bonanza
(NBC)
Du Pont Show of
the Week
(NBC-TV, outside
sources)
TV was still “an infant factor in politics.”
Bill to extend legal protection to TV, radio and wire-
service newsmen who decline to disclose their sources has
been passed by the Cal. Assembly 77-0 and sent to the
Senate. Present legislation covers newspapermen only.
VOL. 17: No. 11
5
Untouchables Picketed: The hassle between the Italian-
American Democratic Organizations of N.Y. and ABC-TV
(Vol. 17:9 pl2) reached the picketing stage March 9. A
first protest was staged in front of ABC hq in N.Y. from
6 to 10:30 p.m., disbanding at the conclusion of the show’s
regular Thursday-night telecast. On the other side of
town, another IADO picket line marched before the doors
of the Waldorf-Astoria, where the annual RTES banquet
was being held.
IADO said the 250 pickets marched as a result of “a
breakdown of conferences” between a group of Italian-
American congressmen, led by Rep. Alfred E. Santangelo
(D-N.Y.), and ABC officials. Said Santangelo: “The 21
million Americans of Italian ancestry on whose behalf
these pickets parade . . . will not permit ABC-TV to
commercialize on crime, and to paint America to the world
as a nation of violence, shooting and murder — hot ammuni-
tion for Communist cold-war propaganda.” The March 9
date was picked to coincide with the birthday anniversary
of Amerigo Vespucci. Of lesser public-relations value was
the picket-line appearance of Brooklyn dock boss Anthony
(Tough Tony) Anastasia who threatened a longshoreman’s
boycott of all Liggett & Meyers products unless a stop is
put to the “stereotyping” of Italians as criminals. (Tony’s
brother Albert was “rubbed out” in the Untouchables man-
ner in a N.Y. barber shop 4 years ago. Tony himself has
a record of 7 arrests.)
A second line of attack against The Untouchables by
IADO was scheduled to be announced March 12 at the
annual Amerigo Vespucci awards dinner held at the Hotel
Biltmore, N.Y.
ABC’s official statement concerning the picketing added
little to the situation one way or the other. ABC, said the
network, had instituted some time ago “a policy of avoid-
ing the use of Italian characterization on The Untouch-
ables, except where the story is based on a person who
actually existed or where the plot was entirely dependent
for its theme on the use of such characterizations.” Added
ABC: “This is in line with ABC’s long-established policy
never to present any program which might reflect upon
the integrity of any law-abiding Americans. ABC regrets
that this action has been taken by the group.”
* * *
Screen Producers Guild, reports Hollywood, has se-
lected The Untouchables as 1960’s best-produced TV series.
TV murder weapon of a freshly-cleaned rug smelling
of carbon tetrachloride is too fanciful even for Peter
Gunn, according to the National Institute of Rug Cleaning.
It sent a hot protest to ABC-TV against the Feb. 13 Peter
Gunn show, which “portrayed that a murder or murders
had been committed” by fumes for the “alleged” cleaning
agent. Following the show, said NIRC counsel J. Anthony
Moran, rug cleaners throughout the country were over-
whelmed with queries from worried customers. The net-
work was asked to “rectify this injury.” Moran told us
NIRC members never use carbon tetrachloride.
Electronic baby-sitting isn’t TV’s function, NAB TV
Code Review Board member Joseph Herold of KBTV Den-
ver said in a Denver Post guest column. He wrote that
worried parents are off the beam when they complain: “I
think it’s awful. Little Herbert watches TV 4 hours a day.
He doesn’t get his homework done & he’s short on sleep.”
Herold said that when he was growing up he knew who
was running his family, that he wasn’t allowed to go to
the movies daily, and his all-day suckers were rationed.
Paar VS. Sullivan— Round 1: A Jack Paar-Ed Sullivan
hassle exploded last week when Sullivan, who pays guests
“up to $7,500,” declared he would no longer hire enter-
tainers who perform (not merely appear) on Paar’s show
for $320. Before a nationwide audience, Paar charged^
Sullivan March 9 with violating right-to-work laws. “My
show is a low-budget freak which caught on because per-
formers want to entertain without the monkey acts &
Japanese jugglers waiting in the wings,” Paar snapped.
He challenged Sullivan to a ratings race, suggesting the
2 shows be slotted opposite each other.
“I don’t indulge in personalities,” Sullivan retorted.
“He [Paar] has a show where anything goes. I want to
fight in the same size ring. I want to go on his show.”
In a March 10 wire to Sullivan, Paar extended the
requested invitation, but insisted that his usual live
audience be present. He promised “every courtesy we
extend to President Kennedy, Billy Graham and a host of
others, none of whom have ever requested that people be
banned from the studio . . . Looking forward to seeing
you, I only hope your appearance on our show for scale
will not ban you from your own.”
“Amazed” at comedian-performer Paar for insisting on
“the vocal help of his studio audience,” Sullivan stressed
“good sportsmanship” in an answering wire to Paar. “Let
us direct our debate on important principles to the intellect
of your millions of viewers, rather than to the compara-
tively small studio audience which responds to your skill-
ful cues with cheers or boos.”
Late-night TV viewers get an occasional unexpected
laugh from feature-movie shows because of odd juxtaposi-
tions between dropped-in film participation commercials
and movie-story content. When WCBS-TV N.Y. ran
“Death of a Salesman,” a touching scene in which Fredric
March pleaded for a loan was followed by a commercial
telling viewers “you have a friend at the Chase-Manhattan
Bank.” When the same station showed a scene in “Holly-
wood Cavalcade” in which Alice Faye gets dumped in a
mud puddle, viewers also found themselves watching a
demonstration of New Blue Cheer. During a recent
W ABC-TV N.Y. screening of the 1958 “Pursuit of the
Graf Spee,” when British cruiser commanders were gather-
ing on their flagship to plot strategy against the German
raider, viewers were regaled with a Philip Morris com-
mercial whose jingle urges: “Have a Commander! Welcome
aboard!” One advertiser, however, has wisely avoided the
problem. When the Japanese National Tourist Office
bought a small spot schedule some time back in WCBS-
TV’s The Late Show, it requested that the participations
not be scheduled in such films as “30 Seconds over Tokyo.”
Huntley & Brinkley get the latest (March 13) News-
week cover, along with a 5-page story about the celebrated
news team. “TV’s Castor & Pollux,” says Newsweek, “have
achieved the popularity of a Godfrey, a Como, a Sullivan —
and they have done it in the unlikeliest field of all — TV
news.” Each member of the team, which was launched on
Oct. 29, 1956, now earns more than $100,000 annually.
Casualty rates for sponsored series & new series are
both up slightly this season, reports Sponsor with the
following tabulation:
1960-’61
1959-’60
1958-’59
1957-’. 58
Total number of series entries
Total series dropped
Casualty rate for all sponsored series
114
48
42%
119
49
41%
114
30
26%
120
34
28%
Total news series started since the fall
Total newcomers dropped
Casualty rate for new series
50
31
62%
47
29
61%
36
17
47%
45
26
58%
6
MARCH 13, 1961
The FCC
More about
FCC COURT ACTION VS. MCA: Courtroom spectators in
the U.S. Courthouse & Post Office Bldg, in Los Angeles
last week may well have been watching a rerun of
FCC’s TV-film investigation. MCA & its vp, Taft
Schreiber, again refused to testify. MCA attorney
Allen E. Susman, almost ousted from the courtroom
last fall in his attempts to keep Schreiber off the wit-
ness stand, again clashed with hearing examiner James
D. Cunningham. Schreiber again flatly refused to tes-
tify in the face of Cunningham’s directions.
There was this major difference: Because FCC in
January upheld Cunningham’s ground rules and rejected
MCA’s appeal, another MCA refusal meant court action,
and this it will get. Cunningham told Schreiber that any-
one refusing to testify or produce documents is, under
FCC regulations, guilty of a misdemeanor, and subject
to a fine of not less than $100 and not more than $5,000
and/or one year’s imprisonment. He also informed FCC
counsel Ashbrook Bryant that appropriate proceedings
should be instituted in the U.S. District Court to com-
pel compliance with the subpoena, and that the record
should be turned over to the Dept, of Justice for possible
criminal action. Dee Pincock, asst. gen. counsel for FCC
in charge of enforcement, said the civil action would be
sought in U.S. District Court in Los Angeles, that the
criminal action would be discussed with Dept, of Justice.
Blasts MCA Arguments
Earlier, in denying MCA’s motion to quash the su-
poenas for Schreiber’s testimony & documents from MCA,
Cunningham (1) declared the motion “contemplates sus-
pension of the ground rules”; (2) rejected MCA’s question-
ing of the jurisdiction of the FCC regarding MCA, saying
that, because it is involved in production & packaging
of TV shows, it is as much a part of the broadcast in-
dustry as a licensee; (3) rejected as “unmeritorious” the
MCA contention that it is being deprived of proper coun-
sel; (4) rejected MCA’s contention that the hearing vio-
lated the Administrative Procedure Act, asserting it does
not come under that act and that it is a fact-finding hear-
ing; (5) rejected as a request for “special treatment” the
MCA proposal that Schreiber testify but not publicly, with
data to be held confidential pending a determination of the
issues in the courts. On the last point, Cunningham was
particularly vehement, pointing out that FCC had pro-
vided that public hearings be held in order that the public,
licensees, broadcast-industry members and Congress have
access to information garnered at such heai’ings. “Private
interests must not be subordinated to the public interest,”
he said. “They (MCA & Schreiber) want a hearing
tailored to their desires, built to their specifications, under
rules which they will prescribe,” said Cunningham sharply.
Although Schreiber flatly refused to testify, he was
asked a series of questions by Bryant, all going unan-
swered: His position & duties with Revue? Were MCA or
its subsidiaries involved in production & packaging of TV
shows? Does MCA represent talent in TV? Etc. As
Schreiber left the stand he was admonished that he was
still under subpoena.
“Plug specialists” Dick Fishell and Betty Langley of
of Dick Fishell Associates, and Mary Rothschild of Pro-
motions Unlimited, who had also declined to testify last
fall, joined in the MCA motion to quash. However, when
it was denied, their attorney, Oliver B. Schwab, said
they would testify. Because Fishell was ill, the hearing
was recessed until this Monday (March 13), when the trio
is scheduled to appear.
Fred Kline, consultant to the Fred Kline Agency, orig-
inally subpoenaed last fall for his activities in the “plug-
ola” field, appeared as a friendly witness last week. He ex-
plained he could not appear last fall because he was out
of town, and later had undergone major surgery. Kline,
saying he was no longer in the plug field, gave a frank
picture of how plugs are sneaked into TV shows.
Two Types of Plugs
There are 2 types of show plugs: (1) exposure, wherein
a client’s product is seen as background, or (2) “exploita-
tion by dialogue,” wherein the brand name is ingeniously
planted in the dialogue. As to the exposure plug, Kline
said Walter Kline &. Associates, the firm with which he
was associated prior to his organization of the Fred Kline
Agency, had a warehouse filled with products it supplied
to producers of TV shows gratis in return for a plug. The
company represented such diverse products as a railroad,
a finance company, a van & storage company, kitchen appli-
ances, clothing, wine, a brand of Scotch, a dance studio,
a seltzer company. There was no “financial relationship”
with program executives in the exposure field, said Kline,
but he freely admitted “something of value” was given
many times.
When a firm wanted a product plug on a live daytime
show, arrangements were made with the production exec-
utives & writers. In return for the plug, gift certificates
were given to those who cooperated. Writers were often
paid off with a case of liquor, he said.
Certain clients liked to have their products mentioned
on comedy shows, and when this was “arranged,” usually
through the writers, the latter would be compensated,
usually with the gift certificate or a case of Scotch or
bourbon. Sometimes writers and “program people” ap-
proached the agency, and they would figure out a situation
or gag involving a Kline-client product, he said.
When products were furnished to TV film companies,
the exposure in itself was considered sufficient, but on live
shows the client received 10 words of hard-sell dialogue,
Kline said.
Kline termed all this “fairly common practice” in the
industry until September, 1960 (when the anti-payola act
went into effect) .
Kline said it’s difficult to get a plug on a TV-film show
because of possible sponsor conflict, and because film is
eventually syndicated and consequently producers are wary
of having any brand names in films which might conflict
with potential syndication sponsors. Once he supplied
Nash cars to a series, and when Packard bought the show,
it ordered sequences with the Nash cars reshot, he said.
Kline acknowledged that “it’s been the practice to
pay writers for plugs” for Hollywood-made shows. He
estimated that 25% of the gross income of the Walter Kline
company came from the broadcast field.
Deintermixture of Bakersfield may be voted by FCC
this week. The plan is to delete Ch. 10, add Ch. 23 & 51,
deny educational reservation of Ch. 10 in Bakersfield and
Ch. 12 in Fresno, reserve Ch. 39 for ETV in Bakersfield,
assign Ch. 12 to Santa Maria. KERO-TV Bakersfield would
be ordered to show cause why it shouldn’t be shifted to uhf.
VOL. 17: No. 11
7
A “summary” procedure, designed to reduce the num-
ber of long evidentiary hearings, will be proposed by FCC
in recommended legislation, as forecast last year (Vol.
16:52 pi). The Commission is understood to be proposing
changes in Sec. 309(d)(2) & 309(e) of the Communications
Act, using language such as this to justify the amendments:
“These proposed legislative changes would make clear the
responsibility of the Commission initially to determine
whether or not there are genuine & substantial issues as
to any fact which in its judgment and under its criteria
would be material to a decision. If the Commission found
such to exist, it would direct the holding of an evidentiary
hearing on those issues of fact, the resolution of which it
deemed material to an ultimate Commission decision. If the
Commission found that no genuine & substantial issue as to
any fact material to a decision was presented, but was
nonetheless unable to find that a grant would be in the
public interest, it would notify the applicant & all of the
parties in interest of the reasons therefor and afford them
an opportunity to file pleadings with & present oral argu-
ment to the Commission with respect to any conclusions &
determinations of legal issues by reason of which the
Commission was unable to make an affirmative public-
interest finding. Such a procedure would accord the parties
ample opportunity to be heard with respect to the conclu-
sions & legal determinations to be drawn from the undis-
puted, substantial, and material facts set forth in the
pleading, without resort to a trial type hearing, and would
not be dissimilar to the summary judgment procedure
followed by the Federal Courts under Rule 56 of the Rules
for Civil Procedure for the U.S. District Courts, as promul-
gated by the U.S. Supreme Court under 28 U.S.C. 2072.”
Miami Ch. 7 oral argument before FCC last week was
more of the same in the long “influence” case. Examiner
Horace Stern last year (Vol. 16:38 p4) had urged the
absolute disqualification of 3 of the 4 applicants involved
— Biscayne (which won the original decision and operates
WCKT), South Florida TV Corp. and East Coast TV Corp.
This left Sunbeam TV Corp. unscathed and presumably the
survivor & winner. Attorneys for the first 3 told the
Commission that their clients or emissaries talked to Comr.
Mack for one of 2 major purposes: (1) To find out “status”
of the case, when it would be decided, etc. (2) To determine
whether their opponents were attempting off-the-record
influence, as rumored. They insisted that their clients had
done nothing improper. Counsel for Sunbeam said that
Stern’s decision was absolutely right and that FCC can
immediately give it the channel. The others asserted that
the Commission should make a brand new comparison of
all the applicants and discount Stern’s recommendations.
Greensboro, N.C. Ch. 8 should be awarded to TriCities
examiner Elizabeth C. Smith, who proposed the denial of
Jefferson Standard Bcstg. Co., High Point TV Co. & South-
ern Bcstx’s. Inc. Her main reasons: “The TriCities proposal
will bring a new & competitive service in the field of mass
communication to the 3-cities area of Greensboro, High
Point and Winston-Salem, with the wide business experi-
ence & talents of all of its owners devoted to the day-to-
day operation of the proposed station on a full-time basis.
These factors are here controlling. Especially is this true
when coupled with the plans of this applicant for extensive
live programs of a commendable nature & of interest to
the entire area.” TriCities is owned by 4 equal partners:
Hargrove Bowles Jr., James G. W. MacLamroch, Robert
Hamilton Nutt and Ralph C. Price. She conditioned her
recommendation on Price’s disposal of an indirect interest
in Jefferson Standard.
Educational Television
Minow is for ETV Aid: Federal money for ETV is
advocated by new FCC Chmn. Minow. Lining up with
Comr. Hyde, who testified at Senate Commerce Committee
hearings in support of govt.-subsidized equipment pur-
chases for educational TV stations (Vol. 17 :10 p9), Minow
said he “wholeheartedly” endorses the idea.
He didn’t come out specifically for the bill (S-205) by
Sen. Magnuson (D-Wash.) authorizing $51-million ETV
grants to the states & D.C. “The amount of funds to be
allocated to this project as against other worthwhile
legislative programs is a matter for the judgment of Con-
gress,” Minow said.
But in a statement filed with the Senate Committee he
attached “immense importance” to the Magnuson measure.
Adequately financed ETV would open up “an unparalleled
opportunity for education, for experimental programming,
for real diversification of program fare, and for cultural
advancement,” Minow said. He added: “In view of the
present lack of funds in many areas to meet station con-
struction costs, I believe that federal aid is needed, particu-
larly to advance the date of construction and to permit
extensive rather than minimal operation.”
Meanwhile, the Commerce Committee, headed by Mag-
nuson, gave speedy approval to the Senator’s bill — for the
3rd time in recent sessions — and sent it along to the Senate
floor, where it already has been passed twice.
* * *
Clue to FCC Chmn. Minow’s thinking may be found in
h;s first dissent. He objected last week to the grant of an
AM in Ebensburg, Pa. to Cary H. Simpson. “I would
designate the application for hearing,” he said, “on the
question whether the grant is in the public interest in view
of the applicant’s extensive multiple interests in a highly
concentrated area of Pennsylvania.” Comr. Bartley con-
curred with him. Simpson owns 100% of WTRN Tyrone &
WBLF Bellefonte; 67% of WFRM Coudersport & WNBT
Wellsboro; 50%. of WKBI St. Marys.
* ❖ *
FCC Comr. Lee needled N.Y. legislators in an Albany
speech last week, urging them to activate their uhf ETV
CPs. “The U.S. looks to New York for leadership,” he
told a joint meeting of the lawmakers and broadcasters,
“but isn’t getting it ... If the educators come forth with
their plans for multi-channel uhf operations at this time
and act effectively to implement these channels, they can be
saved for the needs of both educational & commercial
broadcasting. Otherwise, it is difficult to say what the out-
come will be.” Gov. Rockefeller, an ETV enthusiast, re-
portedly listened with enthusiasm.
Dim view of ETV for Washington classrooms has been
taken again by D.C. school officials. A 5-member school
board committee turned in a report supporting earlier
criticism of educational TV by supt. Carl F. Hansen, who
has long maintained that taxpayers’ money could be spent
better for teachers & books.
Ford Foundation grants totaling $276,957 for ETV
applications were awarded recently to 10 universities,
colleges and educational authorities. The major grants: U.
of Miami, $72,100 for preparation & presentation of credit-
telecourses in the humanities & social sciences; Southern
Regional Education Board, $59,250 to assist the develop-
ment of ETV ; Queens College, $30,450 to video-tape ETV
courses in calculus & German.
8
MARCH 13, 1961
Film & Tape
20th-Fox Wheels & Deals: Something interesting was
cooking last week in N.Y. between 20th Century-Fox and
NT A. In the pot:
1. NTA admitted that “discussions” concerning a
possible purchase of NTA by the movie firm were being
held with 20th-Fox — with which NTA has distribution &
co-production deals for TV covering some 500 features and
2 TV series. NTA is known also to have some long-range
financial obligations to 20th-Fox, but how much they are
& whether 20th-Fox was pressing for payment weren’t
revealed last week by either side. If such a deal goes
through, it will provide 20th-Fox with a ready-made TV-
distribution outlet. Such an outlet could then handle post-
1948 features in regular or pay TV (apai~t from recent
deals between 20th-Fox and NBC-TV & NTA) and act as
a syndication outlet for backlogged 20th-Fox network
shows such as Adventures in Paradise.
2. Matthew (“Matty”) Fox resigned as pres. & dir. of
Television Industries Inc. in order to “devote his full time
to Tolvision of America Inc., a subscription TV company.”
Fox, it has been rumored for some time (Vol. 16:26 p5),
has been seeking a deal between Tolvision and 20th-Fox
which might take the form of a working corporate alliance
in the pay-TV field.
3. A significant plum in the 20th-Fox talks with NTA
was WNTA-TV N.Y. The station is for sale, with its value
generally guessed at around $7 million. Ex-NTA Chmn.
Ely A. Landau is leading a group which hopes to buy it.
TV producer David Susskind also wants it, and so does
National ETV & Radio Center. If 20th-Fox acquires NTA,
the station will probably be part of the package.
* ❖ *
Replacing Matty Fox as pres. & chief exec, officer of
Television Industries Inc. will be Basil Estreich, the firm’s
senior vice president. And Walter S. Mack, onetime pres,
of Pepsi-Cola Corp., is named a member of the firm’s
executive committee.
Two leading officers of Writers Guild of America West
have resigned, to avoid conflict of interests. They are
Pres. Curtis Kenyon, who has been named head of Para-
mount Pictures’ story dept., and TV-radio branch Pres.
Fenton Earnshaw, named producer of Warner Bros.’
Solitaire series. WGA nominees for its annual elec-
tion May 18 are: For Guild pres. — Mary McCall Jr.,
Charles Schnee. TV-radio branch pres. — Nate Monaster,
Barry Trivers. Vp — Christopher Knopf, Maurice Tom-
bragel. Secy.-treas. — Sol Stein, Louis Pelletier. Board —
Monaster, Trivers, Robert Schiller, Ellis Marcus, Miss
McCall, Jerry Gottler, David Harmon, Robert Yale Libott.
Screen branch nominees: For pres. — James Webb, Edward
Anhalt. Vp — Tom Blackburn, Allen Rivkin. Secy.-treas. — •
Devery Freeman, George Slavin. Board — Eric Ambler,
Herbert Baker, Henry Ephron, John Gay, Gavin Lambert,
John Lee Mahin, Ivan Moffat, Schnee, Daniel Taradash.
Miss McCall was nominated for WGAW pres, following the
withdrawal of Earnshaw.
ITC domestic & foreign sales reorganization was an-
nounced last week by Abe Mandell, who was named ad-
ministrative vp. John Pearson becomes asst. dir. of
international sales, Hershel Harris becomes sales mgr. for
ITC of Canada Ltd., Samuel Gang becomes Mexican &
Central American div. mgr., and John Darnton becomes
Far East sales div. mgr.
HOLLYWOOD ROUNDUP
Official setup of Producers Studio Inc., formed to leaso
California Studios (Vol. 17:8 pl3), was disclosed re-
cently by Pres. Fred Jordan. Other officers: Gerald L.
King, vp-secy.; John Young, vp-treas. ; Arthur J. Gaunt,
vp. Phil Rapp will join the company when he finishes his
job as exec, producer of The Tab Hunter Show. Edward
Mosk will be on the board. Former California Studios
lessee Philip N. Krasne has left the lot and established
offices elsewhere. He plans to make 2 movies & a TV pilot,
The Orient, an anthology with 3 rotating stars. It will
be filmed in Hong Kong at the same time Krasne is produc-
ing a movie, “Rickshaw Boy,” there. Krasne retains his
partnership with Richard S. Degner in California Studios’
div. of visual merchandising, a slide-film production firm.
Ramrod Productions has filed breach of contract suit
in Los Angeles Superior Court against RKO General Inc.,
seeking alleged damages of $1.4 million, over telecasting
of the RKO movie, Bundle of Joy, which starred Eddie
Fisher & Debbie Reynolds. The plaintiff also seeks an
order restraining RKO from allowing any TV showing of
the movie before June 5, 1961.
Legislation to permit construction & lease of a $4-
million Hollywood TV & movie museum has been approved
by the Cal. Assembly committee on municipal & county
govt. Under terms of the legislation, Los Angeles County
would lease the museum facilities at a yearly rental of
$260,000 for 30 years, after which it would become county
property. The museum would be built with private financ-
ing on a county-owned site near Hollywood Bowl.
Documentary-public-service programs won a larger
share of audience in 1960, reports Nielsen. They hit a .24
as compared with the 20 in each of the 2 preceding years.
There were 16 such shows, vs. 10 in 1959, 6 in 1958.
Screen Actors Guild membership approved a dues hike
recently by an overwhelming majority of 4,459 to 1,590.
The increase had been recommended by the board to meet
a growing financial deficit (Vol. 17:7 pl2).
Irving Mansfield-Peter Arnell Productions is producing
Face the Facts, a half-hour audience-participation show,
for CBS-TV. It begins this week (March 13).
Screen Gems will begin production this spring or
summer on the pilot of Occupation Female, a comedy-ad-
venture starring Polly Bergen. It’s aimed at 1962.
Motion Picture Sound Editors, at their annual awards,
named “The Silent Caper” episode of Warner Bros.’
77 Sunset Strip as the best-edited TV film.
John Scott Trotter will compose & conduct original
music for My Uncle Elroy, pilot stai'ring George Gobel.
People: Disneyland exec, vp Donn Tatum named to the
board of the Cal. State Fair & Exposition by Gov. Edmund
G. Brown . . . Ellingwood W. (Bud) Kay, ex-Warner
Bros., CBS-TV story editor, named story editor of Four
Star Television’s 60-min. anthology series tentatively
called The Dick Powell Shoiv.
More people: George Tibbies named producer of Don
Fedderson Productions’ My 3 Sons, replacing Peter Tewks-
bury . . . George A. Elber elected first vp & a board mem-
ber of Four Star Television . . . Elliot Alexander, ex-ABC,
BBDO, named special asst, to Cy Howard, exec, producer
of Desilu Productions’ Harriyan & Son and Guestward Ho!
VOL. 17: No. 11
9
NEW YORK ROUNDUP
Desilu stock hit a new high for 1960 and 1961 last
week when it closed at 15 on March 6 (up from 14 on
March 3) in the wake of reports that the firm was being
bought by Westinghouse Bcstg. Co. (Vol. 17:10 p3). The
level dropped back to 14 5/8 on March 9. In N.Y. and Holly-
wood, Westinghouse & Desilu sources maintained their “no
comment” attitude concerning a WBC purchase. Footnote
to last week’s news: When WBC Pres. Donald H. McGan-
non concluded his talks with Desilu vp Edwin Holly at
Desilu’s Culver Studios March 3, McGannon headed for
Palm Springs — where Desi Arnaz was shooting golf.
Add syndication sales: Ziv-UA’s Sea Hunt, now in its
4th year, has scored a 93% renewal. Stations signing
include WGAN-TV Portland, Me., WKYT Lexington,
WCAU-TV Philadelphia, WAST Albany. Another Ziv-UA
series, Miami Undercover, is now in 131 markets. . . . NTA’s
Play of the Week has been renewed for a 2nd year in 10
major markets.
Trans-Lux has sold Felix the Cat to 4 more U.S.
stations, including KHQA-TV Hannibal, WHBF-TV Rock
Island, and to the Australian Bcstg. Commission and the
Arabian-American Oil Co. for its U.S. outpost in Saudi
Arabia. The American Civil War series has now been sold
to 6 U.S. stations & 5 U.S. armed forces overseas outlets.
Videotape Productions of N.Y. is taping the first
Mcti'opolitan Opera Guild TV series — 3 programs produced
by NET in cooperation with the Guild. English excerpts
from Mozart’s “Cosi Fan Tutte” are included in the series,
which will get airing this season on the NET network.
Trans-Lux will distribute It’s a Wonderful World, new
Carl Dudley-produced 26-episode, 30-min. series shot on
location in North Africa, Hong Kong, Australia and other
countries. Set for an April release, the series is narrated
by John Cameron Swayze.
MCA-TV has scored 13 station sales to date for a
quartet of NBC 60-min. action-adventure shows — 44 epi-
sodes of Riverboat, 21 of Suspicion, 26 of Cimarron City
and 17 of Overland Trail. Sales include WNEW-TV N.Y.,
WTTG Washington, KTTV Los Angeles, KVAR Phoenix.
Seven Arts Associated Corp. is negotiating for Repub-
lic Corp.’s entire backlog of movies, with the price reported
to be approximately $5 million. A Republic spokesman con-
firmed that negotiations are in progress, but denied reports
that a deal has been made.
People: George Mitchell has been appointed Seven Arts
West Coast div. mgr. . . . William Van Praag and Robert
Gross have been named pres. & vp respectively of the Film
Producers Assn, of N.Y.
Foreign
Candid Camera complaint: Paris prostitutes protested
an adult-angled documentary on French TV recently, with
5 local filles de joic launching a suit against the govt.-
owned TV service. The complaint: The documentary,
filmed unobtrusively on Paris streets, gave the women a
“disagreeable surprise” when they saw themselves on TV
screens and were recognized by “families & friends.” Local
TV critics praised the show, although a few questioned its
scheduling (8:30 p.m.) as being at a time when French
youngsters were still watching TV.
Networks
Uhlco Buying NBC Coast Site: Uhlco Properties of Los
Angeles has secured an option on NBC’s Sunset & Vine hq,
with erection of a $75-million hotel & office complex as
the objective. The sale price for the 5-acre block in the
heart of Hollywood is $3.5 million. Exercise of Uhlco’s
option will mean that NBC vacates the property on which
KRCA is located, by the end of 1963, moving its entire Los
Angeles operation to its 48-acre Burbank lot.
Uhlco Pres. Lionel Hayes Uhlmann said he plans a
29-story hotel and two 27-story office buildings for the
site. To be known as the Towers, the complex would con-
tain a roof heliport. Construction would begin late in
1963 for spring 1965 completion, he said.
■
All 3 networks will have higher one-time nighttime
half-hour rates this fall: CBS-TV, $80,400 (up from fall
1960’s $79,200); NBC-TV, $78,700 (up from $77,700); and
ABC-TV, $68,000 (up from $64,500).
NETWORK SALES ACTIVITY
Daytime-sales spurts were reported last week by NBC-
TV & ABC-TV. Don Durgin, NBC-TV sales vp, said
that 10 advertisers had placed daytime orders totaling more
than $3 million during February. The largest purchases
were made by Mennen, Plough, U.S. Borax & Chemical Co.,
and Lever Bros. The others: Proctor-Silex, Union Under-
wear, Colgate-Palmolive, Reader’s Digest, McCall Corp.
and Andrew Jergens. All buys were for alternate-week
15-min. segments or daytime participations. ABC-TV
landed what daytime-sales vp Edward Bleier termed “a
major departure in cigaret advertising” — 8 commercial
minutes weekly, scattered through the ABC 11 a.m.-4 p.m.
daytime schedule, for Spi’ing mentholated cigarets. “Its
success,” said Bleier hopefully, “should demonstrate the
efficacy & vitality of daytime TV as a marketing tool for
the filter and/or mentholated segments of the tobacco
industry.” Spring, a P. Lorillard brand, won’t use 3 of the
ABC daytime shows for competitive reasons: Camouflage
(whose host, Don Morrow, does Lucky Strike commer-
cials), Number Please (because Bud Collyer works on R. J.
Reynolds’ nighttime To Tell the Truth), and American
Bandstand (because of the show’s teen-age appeal).
ABC-TV
American Bandstand, Mon.-Fri. 4-5:30 p.m., part. eff. April.
Gillette (North)
Asphalt Jungle, Sun. 9:30-10:30 p.m., part. eff. April.
Speidel (M-E Productions)
Roaring Twenties, Sat. 7:30-8:30 p.m.; Naked City, Wed.
10-11 p.m. part. eff. Sept.
Union Carbide (William Esty)
Walt Disney Presents, Sun. 6:30-7:30 p.m.; Hong Kong,
Wed. 7:30-8:30 p.m., part. eff. May & June
Coleman (Potts-Woodbury)
Daytime programming, Mon.-Fri. part. eff. March.
Chemstrand (Doyle Dane Bernbach)
NBC-TV
Cain’s 100, Tue. 10-11 p.m., part. eff. fall.
P. Lorillard (Lennen & Newell)
Thriller, Mom 10-11 p.m., part. eff. fall.
American Tobacco (SSC&B)
10
MARCH 13, 1961
Stations
COLLINS HIRES RICHARDS: Reorganization of NAB, as
proposed in February by Pres. LeRoy Collins in his
let’s-get-going Palm Springs board speech (Vol. 17 :7
pi) , reached an active planning phase last week.
Collins announced he had retained Robert K. Richards,
Washington public relations man (of Richards Associates)
and former NAB administrative vp, as a special consultant
for the contemplated hq remodeling job. At the same time,
Collins called on all NAB staff executives to submit their
own ideas on streamlining operations.
There was no hint from Collins as to what jobs or
departments at hq may be under an axe. But staffers were
under notice — in effect — to justify themselves & their work.
And it was taken for granted in Washington that some
functions would be eliminated or trimmed and others en-
larged. Among NAB departments due for expansion: Govt.
Relations & Public Relations.
“We are starting with our groundwork,” Collins told
us in N.Y., where he spent the week on a get-acquainted
tour of industry centers. “We are going over the staff
function by function. Nothing has been formulated in the
way of specific recommendations, however.”
He said he won’t be ready with his reorganization
chart until after the May 7-10 NAB convention in Wash-
ington. Collins will formally submit his plans to the board
in June.
After a little more than 2 months in office, Collins has
seen enough of NAB operations to be convinced that they
have been rocking along with an outdated structural set-up
which doesn’t meet broad-gauge needs of the industry.
In bringing in Richards as his special advisor, Collins
will have the expert help of an insider. Richards joined
NAB’s staff in 1947 as public relations dir., moved up to
the late Pres. Harold E. Fellows’ office as asst., then put
in 3 years as administrative vp before leaving in 1954 to
set up his own public-relations firm. In the 6 years since,
he has been a regular NAB management consultant.
Richards told us he’d had only one meeting so far with
Collins in his new assignment, but that work of analyzing
NAB operations & their costs already was under way.
Collins said his N.Y. trip wasn’t directly connected
with reorganization moves, but in addition to visiting net-
work offices and attending the annual RTES banquet, he
spent much time in the TV Code Affairs Office there and
at the NAB-organized TV Information Office.
“Responsibility for Broadcast Matter” as defined by
FCC for licensees is explored by the Commission’s network
study chief Ashbrook P. Bryant in the winter issue of
Journal of Broadcasting. Other featured articles in the
publication of the Assn, for Professional Bcstg. Education
include “The Broadcaster’s Responsibility for Advertising,”
by Henry R. Goldstein of the Washington communications
law firm of Spearman & Roberson. Mass-media “attention
habits” are discussed in reports by Edwin B. Parker of the
U. of 111. and William S. Baxter of Ohio U.
Storer Bcstg. Co. has appointed McCann-Marschalk Co.
(Miami office) as its ad agency for corporate advertising,
reports Stanton P. Kettler, exec, operations vp. Former
agency was Peter Finney Advertising Co. of Miami.
Storer’s 5 TV & 7 radio stations will continue to use their
present agencies for local-level advertising.
ARB has moved its N.Y. agency- & station-services
offices to General Dynamics Bldg., One Rockefeller Plaza.
NEW & UPCOMING STATIONS: Two new Canadian sta-
tions began programming last week to raise the Cana-
dian operating total to 86 outlets. CJOH-TV (Ch. 13)
Ottawa began programming March 12 as a full-fledged
independent. In striking contrast, CBFST (Ch. 7)
Sturgeon Falls, Ont., which began March 4, is an un-
attended CBC o&o repeater station which picks up
French network directly from the CBC cable.
CJOH-TV has an 18-kw Canadian Marconi trans-
mitter and a 600-ft. Microtower with a directional antenna
at Hazeldean, Ont. It has temporary studios at 25 Bays-
water Ave., Ottawa, while a permanent installation is be-
ing constructed at 1500 Merival Rd., City View, Ottawa.
Owners are Bushnell Bcstg. Associates, Granada TV Net-
work Ltd. (London, England) and NTA Telefilm (Canada)
Ltd. E. L. Bushnell, ex-CBC Ottawa, is pres. & gen. mgr.;
Stuart Griffiths, ex-Granada TV Network, vp & asst. gen.
mgr.; E. S. Coatsworth, ex-CBC Toronto, program dir.; A.
G. Day, ex-Famous Players Canadian, chief engineer. Base
hour is $475. Reps: Young and Stovin-Byles.
CBFST equipment hasn’t been reported, but it has a
visual ERP of 9.75 kw and its antenna is 537-ft. above the
ground on Hwy. 64, Sturgeon Falls. It will be included as
a bonus to the CBC French network. Alphonse Ouimet,
pres, of CBC, has announced that it plans to establish a
satellite of CBFST at Sudbury, Ont., as soon as an agree-
ment on channel allocation has been reached between
Canada and the U.S.
* * *'
In our continuing survey of upcoming stations, here
are the latest reports from principals.
KUSD-TV (Ch. 2, educational) Vermillion, S.D. won’t
have its 250-watt Sarkes Tarzian transmitter ready until
mid-March. For this reason the target for programming
has been moved to April 15, reports Martin Busch, dir. of
KUSD radio-TV-film for grantee State U. of S.D. A Jampro
antenna has been installed on a 150-ft. tower furnished by
Tower Construction Co. The school’s closed-circuit system,
in operation for over 3 years, will be discontinued and its
studios will be used by KUSD-TV.
IvBMT (Ch. 12) Beaumont, Tex., with a May 15 target
(Vol. 17:10 pl2), has signed with ABC-TV, writes gen.
mgr. John H. Fugate. It has ordered 50-kw GE transmit-
ter for delivery in April and it starts work on a trans-
mitter house March 13. The studio building is ready. Work
starts April 15 on a 998-ft. Kimco tower which will have a
12-bay GE antenna. Vernon C. Dillaplain will be chief
engineer. Base hour not set. Rep will be Hollingbery.
WXGA-TV (Ch. 8) Waycross, Ga., planned as a non-
commercial educational outlet by grantee Georgia State
Board of Education, has a September programming target.
This report comes from Mrs. Mary E. Grubbs, ETV co-
oi'dinator for the Board. A 25-kw RCA transmitter is
scheduled to arrive in Waycross in mid- April, but construc-
tion of the studio-transmitter building hasn’t been started.
WXGA-TV will use a 972-ft. Ideco tower, but work on this
hasn’t begun as yet. An RCA antenna is due there June 1.
Claude Purcell, State Supt. of Schools, will be the director
of WXGA-TV; Sam Sherhouse, dir. of instruction, asst,
dir.; Mrs. Mary E. Grubbs, curriculum dir.; Hans-Werner
Deeken, producer-dir.; Harvey Aderhold and Wilber Fattig,
consulting engineers.
KSLN-TV (Ch. 34) Safina, Kan. doesn’t have a pro-
gramming target now. It’s been held up awaiting delivery
of an Alford antenna, according to Melville L. Gleason,
pres, of the grantee Prairie States Broadcasting.
VOL. 17: No. 11
11
Broadcast-equipment exhibit in Washington’s Shore-
ham Hotel during NAB’s 39th convention May 7-10 will be
the most extensive in convention history. NAB secy.-treas.
Everett E. Revercomb reported more than 50 manufac-
turers & suppliers — all associate NAB members — have
contracted for space: Adler, Alford, Alto Fonic Tape Serv-
ice, Ampex, Bauer Electronics, Capitol Records, Cellomatic,
Collins, Conrac, Continental Electronics, Continental Mfg.,
Ecco-Fonic, Electronic Applications, Fairchild, Fisher
Radio, Foto-Video, Gates, GE, General Electronics Labs,
Gotham Audio, General Precision’s GPL div., Graham
Sales, Hughey & Phillips, Industrial Transmitters & An-
tennas, Kahn Research Labs, Kliegl Bros., Universal
Electric Stage Lighting, MacKenzie Electronics, Metropol-
itan Electric, Minneapolis-Honeywell, Minn. Mining & Mfg.,
Miratel, Mosely Associates, Profit Programming, Progra-
matic, RCA, Raytheon, Schafer, Sony, Standard Elec-
tronics, Sarkes Tarzian, Tektronix, Telechrome, Telecontrol,
TelePrompTer, Telescript-CSP, Television Specialty, Tower
Construction, Utility Tower, Visual Electronics, Vitro.
Seven Canadian satellites were recommended by BBG,
following its Feb. 22 meeting: Ch. 5 Salmon Arm, B.C. for
CHBC-TV, Kelowna, B.C.; Ch. 2 Eastend & Ch. 2 Val
Marie, Sask. for CJFB-TV, Swift Current, Sask.; Ch. 7
Carlyle Lake, Sask. for CKOS-TV Yorkton, Sask.; Ch. 6
Bon Accord, N.B. for CHSJ-TV, Saint John, N.B.; Ch. 7
Harrison Brook, N.B. for CKAM-TV, Campbellton, N.B.;
Ch. 13 Edmundston, N.B. for CJBR-TV, Rimouski, Que.
Decision was reserved on Ch. 3 west-central Sask. applica-
tions filed by CFQC-TV, Saskatoon and CJFB-TV, Swift
Current (Vol. 17:7 p6). Also recommended were an in-
crease in the height of the tower for CKBL-TV, Matane,
Que., the move from Elk Lake to Kearns, Ont. for satellite
CFCL-TV-2 and a higher power for satellite CHCC-TV,
Coronation, Alta., now being built by parent CHCA-TV,
Red Deer. Public hearings on TV-radio applications will
be held by BBG in Ottawa April 11, June 20, Aug. 22,
Oct. 17 and Nov. 28.
Newsweek magazine control has been bought by the
Washington Post Co. (WTOP-TV & WTOP Washington
and WJXT Jacksonville) from the Vincent Astor Founda-
tion in a reported $8-million deal for its 59% interest.
Operating head of Newsweek will be Washington Post
Pres. Philip Graham. The sale was announced March 9 by
the Foundation, following weeks of reports of negotiations
involving other publishing companies. An employe group
headed by Newsweek' s Malcolm Muir also tried to obtain
control of the magazine. It owns 45.2% of KOGO-TV &
KOGO San Diego, whose reported $7-million sale to United
Artists fell through last December (Vol. 16:50 pl2). Gra-
ham said he expects to buy 100% of Newsweek’ s stock and
that when 66% of it is acquired, the San Diego stations
will be placed under management of the Post Co.’s broad-
casting div. At the same time Newsweek Inc. will be
merged with the Post Co., which will then set up a new
Newsweek subsidiary he said.
“The annual Westinghouse rumor” — that’s how West-
inghouse Bcstg. Co. described to us a Hollywood report to
the effect that WBC was considering the purchase of a TV
station in Los Angeles or N.Y. WBC is in the process of
acquiring KLAC radio Los Angeles and is known to have
held discussions with Desilu concerning a purchase of that
film firm (Vol. 17:10 p3) — two factors which may explain
the reports of WBC interest in a Los Angeles TV station.
In N.Y., where. WNTA-TV is on the block (see p. 8), WBC
told us it had made no bid whatever for WNTA-TV.
CBS-TV o&o mgrs. will gather at N.Y.’s St. Regis
Hotel March 14-17 to consider such common-interest topics
as sales strategy, programming in the public interest,
local documentaries, editorials, and news programming.
Another timely topic: The 3rd annual public-affairs pro-
gram exchange which the o&o’s will launch April 15. Each
station contributes a series for weekly airing on the other
stations — constituting a public affairs supplement of 80
taped programs. The 1961 exchange contributions: The
American Musical Theater (WCBS-TV N.Y.) depicts the
growth of the legitimate theater. Keynotes (KNXT Los
Angeles) features concert pianist John Crown in talks on
musical subjects. The New Nations (WBBM-TV Chicago)
treats the culture & people of Africa & Asia. Once Over
Lightly (WCAU-TV Philadelphia) is an Open End-type
discussion series. Outside In (KMOX-TV St. Louis) uses
on-location films & interviews to instruct children.
Negotiations to settle AFTRA-NABET strike against
KXTV Sacramento (on since last September) have failed.
We’re informed by station vp-gen.-mgr. Robert Wilson that
despite the impasse, he is hopeful of settlement, and is
“ready & willing” to negotiate further. KXTV is resisting
union demands on the grounds that they are discrimin-
atory. “The main issue is economic, although we have
offered equal scales for this market area. However, the
unions want more concessions from us than they are getting
from other stations in Sacramento,” said Wilson. A move
by the unions to persuade local advertisers & agencies not
to advertise on the station “hurt us seriously,” Wilson
acknowledged. However, U.S. District Court Judge Sher-
rill Halbert has issued an injunction restraining the unions
from this practice.
Targets set for facility changes: WSTV-TV (Ch. 9)
Steubenville, O. expects to boost power to 316 kw May 1 •
WOOD-TV (Ch. 8) Grand Rapids, Mich, plans to move to
new Middleville site June 1 • KOLD-TV (Ch. 13) Tucson,
Ariz. plans to boost to 75.9 kw in mid-June after move to
site on Mt. Bigelow • WHP-TV (Ch. 55) Harrisburg, Pa.
expects to shift to Ch. 21 July 1 • KVOA-TV (Ch. 4)
Tucson, Ariz. has Sept. 1 target for boost to 35 kw after
move to Mt. Bigelow • ICCRA-TV (Ch. 3), KXTV (Ch. 10)
& KOVR (Ch. 13) Sacramento, Cal. expect to be using joint
tower at Walnut Grove by mid-September.
Annual Conelrad test will be conducted for 30 minutes
starting 4 p.m. EST April 28. TV, FM and all non-partici-
pating AM stations will remain silent. There will be
national, state & local civil defense programming, and state
defense FM networks will test their hookups.
TV tape recorders shipped by RCA: Two apiece to
WMCT Memphis, WOOD-TV Grand Rapids and Germany.
Single units to KOB-TV Albuquerque, WAFB-TV Baton
Rouge, KSLA-TV & KTBS-TV Shreveport, WTOP-TV
Washington, D.C. and WBTW Florence, S.C.
Sale of radio WSAI & WSAI-FM Cincinnati for $1,-
212,000 has been authorized by FCC. The new licensee is
Jupiter Bcstg. Inc. — owned 50% each by Wells & Rogers
and Payson & Trask.
Radio WTAC Flint sale has been approved by FCC.
The purchaser is Whitehall Stations Inc. (Louis Tose,
pres.), paying $533,200 plus broker’s commission ($22,500).
Objections to temporary vhf-uhf operation of KFRE-
TV Fresno (Ch. 12 & 30), filed with FCC by KJEO (Ch.
17) & KMJ-TV (Ch. 24), have been rejected by FCC.
CJON-TV St. John’s, Newfoundland, has installed a
TelePrompTer standard 2-prompter studio package,
12
MARCH 13, 1961
Congress
MOULDER IN COMEBACK: Broadcasting legislation in
the House will be handled this session by Rep. Moulder
(D-Mo.), who was pushed out of his chairmanship of
the original Legislative Oversight Subcommittee and
nearly lost his seat in the election (Vol. 17 :7 pl4).
Explaining that Moulder was in line for the job be-
cause of his majority seniority ranking (5th) on the full
Commerce Committee, Chmn. Harris (D-Ark.) last week
designated him chairman of the Communications & Power
Subcommittee, which Harris himself headed last session.
Its jurisdiction covers “interstate & foreign communica-
tions” in addition to such areas as the Weather Bureau and
natural gas.
Harris said he had given up the Communications Sub-
committee chairmanship because of his workload of full
Committee business and chores of running the reconsti-
tuted Oversight Subcommittee, which he renamed the
Special Subcommittee on Regulatory Agencies (Vol. 17:10
p9) . As expected, Harris himself took the new unit’s
chairmanship.
“After all, one person can’t carry on everything,”
Harris told reporters March 9 at his opening news con-
ference of the session. It was conducted in Room 1334 of
the Old House Office Bldg., scene of many of the sensa-
tional Oversight hearing shows. The room has been refur-
bished with brighter lighting and a shiny new oil portrait
of Harris hung on the back wall.
Communications Subcommittee Membership
Except for the absence of Harris and the addition of
Moulder at the top, the Democratic membership of the
Communications Subcommittee — Reps. Rogers (Tex.),
Flynt (Ga.), Moss (Cal.), Rostenkowski (111.) — is un-
changed from last session.
Rep. Bennett (R-Mich.), ranking minority member of
the full Committee, dropped his Communications Subcom-
mittee assignment, but Reps. Younger (R-Cal.) & Avery
(R-Kan.) stayed on. The vacancy was filled by freshman
Rep. Sibal (R-Conn.).
At each session Moulder regularly introduces a bill to
change daytime radio operation hours from sunrise — sunset
to 6 a.m.-6 p.m. (Vol. 17:9 pH). But otherwise he has
displayed little legislative interest in TV-radio-FCC sub-
jects since he lost his Oversight Subcommittee chairman-
ship in 1958 in the procedural hassle with Harris which
also brought dismissal of chief counsel Bernard Schwartz.
Moulder quit his Oversight membership, too, and last ses-
sion was a member only of the Transportation & Aero-
nautics Subcommittee. Moulder’s major House assignment
is on the Un-American Activities Committee.
First broadcasting item on the communications unit’s
agenda this session is federal aid to educational TV. Hear-
ings on a handful of ETV bills in the House haven’t been
scheduled, but Moulder planned to schedule some soon. The
faster-acting Senate Commerce Committee last week voted
to send an ETV measure (S-205) to the floor (see p. 7).
Oversighter Mack (D-Ill.) wasn’t renamed to the
Regulatory Agencies Subcommittee headed by Harris. Rep.
Rogers (D-Fla.) was his replacement. Other Democratic
Oversighters — Reps. Rogers (Tex.), Flynt and Moss — will
be back at the old stand. The 4 Republican places were
filled by Oversighters Bennett & Springer and Reps.
Younger & Thomson (Wis.), the latter a newcomer.
Harris described the Oversighters’ successor subcom-
mittee as “strong.” He said it will get together “at the
first opportunity” to draw up an agenda for the session &
pick a staff. Its major initial task, Harris said, will be to
try to “break logjams” in all regulatory agencies. Harris
hinted that Oversight counsel Robert W. Lishman, who has
said he is returning to private law practice, may be
recruited to carry on with the new unit.
Harris also said: (1) He’s looking for a special
message from President Kennedy on regulatory agency
problems within a couple of weeks. (2) He knows of no
special situation requiring investigation “at this moment,”
but he wants to get into spectrum problems. (3) He may
have to ask for more money than the $195,000 already
appropriated for the agencies unit this session. (4) He
hasn’t yet seen an American Statistical Assn, report on
broadcasting rating systems, but expects that the contract
study will be submitted “in a very short time.”
Broadcasting interests of members of Congress — along
with all other income-producing financial transactions —
would have to be reported regularly under terms of a “full-
disclosure” bill (S-1233) co-sponsored by Sens. Case (R-
N.J.) & Neuberger (D-Ore.). The measure also requires
that all “oral or written” communications from members of
Congress to FCC & other regulatory agencies regarding “a
particular case” be made public. It sets up a special com-
mission to decide when a Congressional inquiry to an
agency constitutes “legitimate representation of constitu-
ents’ interests” and when it involves “improper influence or
pressure.” Similar legislation was introduced in the last
Congress by Case & Mrs. Neuberger’s late husband, Sen.
Richard L. Neuberger.
Overtime pay exemptions for “small market” TV &
radio stations under the Fair Labor Standards Act are
sought again by NAB. In statements filed with Senate &
House Labor Committees, and in follow-up testimony at
Senate hearings, NAB broadcast personnel & economics
mgr. James H. Hulbert said long-sought relief from over-
time requirements would end “hardship & confusion”
suffered now by the smaller stations. Defining a “small
market” as one with 100,000 population or less, he said that
“in many small towns, the broadcaster is the only business
covered by the law.” Both Senate & House agreed last
session to write the exemptions into wage-hour law amend-
ments. But the legislation was shelved when Senate-House
conferees failed to agree on an omnibus bill (Vol. 16:36 p5).
FTC reorganization in the Kennedy Administration fin-
ally got under way March 7. The White House submitted to
the Senate the nomination of Paul Rand Dixon — a month
after President Kennedy announced he would replace
Republican Earl W. Kintner as FTC chairman (Vol. 17:7
p3). Other delayed nominations sent to the Senate at the
same time included those of Edward R. Murrow & Donald
M. Wilson to be USIA dir. & deputy dir., respectively
(Vol. 17:6 p3), and Lee Loevinger as the Justice Dept.’s
antitrust chief (Vol. 17:8 pl5). The White House with-
drew Eisenhower nominations: Kintner for a new term,
Edward K. Mills as lame-duck Republican FTC member.
Equal-time “watchdog” hearings by the Senate Com-
merce Freedom of Communications Subcommittee, first
planned for January (Vol. 17:5 p8), have finally been set
for March 27-29. Subcommittee counsel Creekmore Fath
told us the witness list for the 3-day sessions hadn’t been
drawn up at last week’s end. But Chmn. Yarborough (D-
Tex.) is expected to summon TV & radio station executives
to testify on how they handled political-time complaints
during last year’s election campaign.
VOL. 17: No. 11
13
TV Crime Denounced: Creation of a supra-FCC com-
mission to monitor TV programs for crime, sex and de-
pravity— and force stations to live up to their public-
interest promises — was proposed to the Senate last week.
Deploring shows carried by the stations now, the
National Council on Crime & Delinquency told the Judic-
iary Juvenile Delinquency Subcommittee that the govt,
commission would help “correct the considerable gap be-
tween their established codes regarding children and the
extent of horror, crime, violence and sex programs.”
The testimony by exec. dir. Milton G. Rector of the
N.Y.-based non-official Organization of Social Workers &
Penologists (formerely the National Probation & Parole
Assn.) was the opening shot in hearings on TV & movie
shows which were promised last month by Chmn. Dodd
(D-Conn.) of the Subcommittee (Vol. 17:6 p6).
Rector gave the Subcommittee copies of a hitherto
confidential 9-page report prepared last summer for the
Council by a special conference which studied effects of TV
& movies on children.
The report said TV glamorizes “the criminal who has
prospered for many years before his downfall in the last
3 minutes of the program.” It scored both TV & movies
for: (1) Stimulating children to aggressive and sexual
fantasies. (2) Leading children to imitate their elders in
anti-social acts. (3) Portraying crime & violence in such
ways that “the time image of America is being dirtied by
shoddy, garnish exaggeration of its worst aspects.”
“If TV is as powerful in forming public opinion as
the industry believes it to be, then the high incidence of
criminality it portrays cannot be discounted lightly,” said
Dodd — himself the father of 2 teen-agers.
“In due time we will attempt to determine precisely
what the relationship is — if any — between the 2. Some-
thing should be done to improve what appears on TV
screens. The industry itself ought to be aware of how
people feel. Everyone is up in arms.”
Equal-time repeal has been demanded by Radio-TV
News Directors Assn. Pres. William Monroe (WDSU-TV
New Orleans) in a statement filed with Senate Commerce
Communications Subcommittee Chmn. Pastore (D-R.I.).
Monroe said equal-time requirements have “watered down”
freedom of the press as he submitted RTNDA’s views as a
footnote to testimony in the February hearings on suspen-
sion of the Communications Act’s Sec. 315 for Presidential
tickets (Vol. 17:6 p2). Argued Monroe: “If there is any
reason to feel horror-struck at the idea of govt, interfer-
ence with newspapers, there is as much reason — perhaps
more — to be appalled by the idea of govt, interference with
broadcast news.”
Annual Ohio State awards for outstanding TV & radio
programs will be presented in Columbus, 0. April 26-29.
The oldest competition in broadcasting — according to Dr.
I. Keith Tyler, dir. of the 0. State U. Institute for Edu-
cation by Radio-TV — reports a record 717 programs have
been entered this year, including 127 video tapes. A 60-
min. TV show featuring the awards and originating from
the campus April 28, will be carried by the o&o’s of all
3 U.S. networks, CBC and NET. The program will also
present “a documentary of TV & radio’s history as reflected
in the various awards given by the Institute since 1937,”
said Tyler. A special election year TV award will be made.
Right to televise a heated session of the Colorado
State Senate was won by KOA-TV Denver recently with
the 18-to-16 defeat of a motion to bar TV cameras.
Advertising
Executive reshuffle at J. Walter Thompson was de-
scribed by the agency late last week as the culmination of
“an orderly management transition under Stanley Resor’s
chairmanship during the past several years.” Resor, JWT
pres, for 44 years, relinquished that title last June but
retained the post of chmn. with Norman H. Strouse re-
placing him as president. Those who question the “order-
liness” of last week’s developments (notably the N.Y.
Times’ ad columnist Robert Alden) say that a rift soon
arose between the 2 men with their factions vying for
control. “Some feel the reorganization is related to
Strouse’s efforts to tighten his reins on the company,” said
the Times’ Alden, noting that many Resor men “are on
the way out.” Another view: Although the agency points
to an all-time-high volume (1960 billings were $370 mil-
lion), JWT lost some $20 million worth of business last
year (Shell Oil and American Home Products, among
others). Whatever the reasons for the shake-up, the
changes involve the abolition of 2 vice-chairmanship titles
held by Samuel Meek and Henry C. Flower Jr. and the
creation of 7 senior vps, among them Dan Seymour,
brought in by Strouse in 1955 to head the TV-radio dept.
Recommendations from ANA covering “audit proce-
dures which advertisers & their agencies may employ to
verify proof-of-performance affidavits provided by indi-
vidual stations or networks” are being circulated to ANA
members in the form of a new report. Prepared by Joseph
Barra, Lever Bros. Co. senior accountant, the report was
done under the auspices of ANA’s advertising administra-
tive control committee. In essence the 12-page booklet
explores several basic systems used by leading agencies to
verify that TV commercials have appeared as scheduled.
It also examines the reporting techniques of Broadcast
Advertisers Reports (BAR) and describes ways in which
this service “can be used as an additional control over TV
advertising expenditures.” Copies of the report are avail-
able from ANA, 155 E. 44 St., N.Y. 17, N.Y.
Spot-TV advertising had been “too effective” for
Crayola during off-season (Jan. -Feb. -March) campaigns,
creating more consumer demand than retailers had crayons
to fill. So writes Channing Haddock of Chirurg & Cairns
ad agency in March Medial scope. Consequently the com-
pany took lai’ge display ads in newspaper business sections,
announcing the heavy TV-spot schedule slated for the
following weeks. Dealers took note & stocked up. Crayola
repeated the winning combination in its 1960 Christmas
campaign, spending $100,000 on TV, $6,000 in newspapers.
Prudential is pulling out of CBS-TV’s 20th Century
after a 4-year, $16-million association with the Burton
Benjamin-produced public-affairs series. The sponsor won’t
undertake another big TV expenditure, and plans to limit
its activity to “participations” next season. The show’s
fate is more uncertain. CBS is currently scouting for a
new sponsor, but if there are no takers, 20th Century will
probably go off in September.
Ad People: Thomas Tausig, ex-P. Lorillard, named vp &
TV-radio dept, dir., N.Y. office of Grant Advertising . . .
Lester Cohen named a vp, Compton . . . Theodore S.
Repplier, Advertising Council pres., receives USIA’s top
citation — Distinguished Service Award— for “devotion to
the promulgation of positive attitudes supporting free
institutions of the U.S. & the free world” . . . Judson H.
Irish named vp in the Foote, Cone & Belding creative dept,
14
MARCH 13, 1961
Auxiliary Services
CCTV Recorders Coming: Video-tape recorders designed
for non-broadcast uses will be introduced soon by Ampex,
RCA and at least one Japanese manufacturer. These
simplified units will be priced far lower than their broad-
cast counterparts through the elimination of much of the
complex circuitry, and will be aimed at educational, indus-
trial & military uses — wherever it’s necessary or desirable
to store closed-circuit material for re-use.
Both the RCA & the Ampex units will be priced at
about half the cost of broadcast TV tape recorders. Neither
will be recommended for on-air broadcast, and presumably
both will be incompatible with tapes made on the broadcast
types. It appears that they’ll be incompatible with each
other, too — RCA’s unit having 4 rotating recording-play-
back heads (like the broadcast version) and Ampex’s
having a single head. They’ll both presumably be incom-
patible with Sony’s upcoming low-priced transistorized
recorder, due to be unveiled at next week’s IRE convention
in N.Y.
Ampex’s recorder, designed for “simplicity, low price
and picture resolution as good as or better than broadcast
standards,” will be unveiled this week. Its price will be
“in the $21,000 area” and it will be commercially available
early next year.
RCA’s unit will sell for about half the cost of a
monochrome studio recorder ($49,000), according to the
company. RCA said no date has been fixed for availability
of the unit.
Bout’s Big Bundle: TelePrompTer expects to clear after
taxes more than $3 million from the March 13 Patterson-
Johansscn heavyweight title fight in Miami. “The largest
potential audience in close-circuit history” — 1 million view-
ers— is predicted by TPT Pres. Irving Kahn. Approxi-
mately 625,000 seats were available for last June’s title
fight and gross receipts totaled just over $2 million.
CATV participation in the sports event accounts for
much of TelePrompTer’s dollar optimism. So far 30 com-
munity systems, including 6 owned by TPT, covering more
than 100,000 sets, have signed to carry the fight and will
pay TPT a $3-4,000 fee each. “The CATV audience will be
more than 4 times larger than last year, when the bout
was carried by 13 systems serving 23,500 subscribers,”
said TPT.
In the U.S. & Canada 207 theater & arena locations
(ranging from Madison Sq. Garden to school gymnasiums)
will provide 756,195 seats. More than 90,000 seats will be
available in the metropolitan N.Y.-N.J. area alone. Average
admission will be about $5. One Los Angeles arena is ask-
ing $11 a ticket and some Madison Sq. Garden seats
are selling for $100 (although $94.50 of that goes to the
Heart Fund). In addition, TPT has collected $300,000 from
ABC for U.S. & Canadian radio rights.
Post-bout distribution is another bright star on the
TPT financial horizon, with radio & delayed TV coverage
spanning 6 continents, largely under Gillette sponsorship.
Freemantle International will handle foreign TV-film dis-
tribution throughout Latin America, Switzerland, France,
Austria, West Germany, Australia, Japan, Rhodesia and the
Virgin Islands. BBC has bought British TV & radio rights
for $50,000. Motion pictures will be distributed theatrically
by UA in the U.S. & Canada, and by 20th Century-Fox
internationally.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, AAERRI LL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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ALBERT WARREN, Chief
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WM. J. McMAHON Jr.
MARTIN CODEL
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NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
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WEST COAST BUREAU
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DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Eugene V. Kline named NT&T president, suc-
ceeding B. Gerald Cantor, who will devote time to carry-
ing out firm’s diversification & expansion program. Cantor
remains chmn. . . . Ralstone R. Irvine, senior partner in
N. Y. law firm of Donovan, Leisure, Newton & Irvine,
named gen. counsel of All-Industry TV Music License Nego-
tiating Committee . . . Charles C. Bevis Jr., NBC veteran,
most recently as mgr. of WBUF-TV Buffalo, becomes asst,
exec. dir. of AMST, succeeding Arch Madsen, who was
appointed mgr. of KSL-TV & KSL Salt Lake City.
Neal Van Ells, ex-WNTA-TV & WNTA N.Y., rejoins
Crosley Bcstg. as program dir., WLWA Atlanta. He had
previously been with Crosley stations WLWD Dayton and
WLWT Cincinnati . . . Michael J. Roberts, ex-Variety,
named program sales dir., WBC . . . Fred Ruegg named
station administration vp, CBS Radio o&o’s, succeeding
Jules Dundes, appointed vp-gen. mgr., radio KCBS San
Francisco. He succeeds Maurice E. Webster, named vp-gen.
mgr., CBS Radio Spot Sales, replacing Milton F. Allison,
who will have new sales responsibilities. Ruegg is suc-
ceeded as vp-gen. mgr., radio KNX Los Angeles, by Robert
P. Sutton, who was program dir.
Joseph Anthony Flahive, ex-WGN-TV Chicago, named
national sales mgr., WTVJ Miami . . . Terrence C. Atkin-
son named local sales mgr., WJW-TV Cleveland.
John G. Stilli named gen. mgr. of Triangle stations
WFBG-TV & WFBG Altoona, Pa., succeeding Frank B.
(Bud) Palmer, who has been promoted to the new post of
mgr., Triangle Stations’ Midwestern sales office . . . Calvin
Clarke named comptroller, Donrey Group. Ralph Johnson
and Truman Hinkle named sales mgr. of KGNS-TV Laredo,
Tex., and KLRJ-TV Henderson, Nev.
Robert Joyce promoted from program mgr. to
station mgr., WMTW-TV Poland Spring, Me., succeeded
by Lee Nelson, ex-WAGM-TV & WAGM Presque Isle, Me.
Joseph J. Kessler, ex-FCC renewal & transfer div.,
joins Washington TV-radio law firm Fly, Shuebruk, Blume
& Gaguine . . . Hamilton W. Woodle, ex-vp & gen. mgr. of
radio WSPB Sarasota whose 31 years in broadcasting
include staff work with Syracuse & Buffalo stations, joins
NAB staff as field representative . . . Slocum Chapin,
ABC-TV Western div. sales vp, was married March 3 to
Miss Jane Daly, asst, to the chmn., Geoffrey Wade Adver-
tising Agency, Chicago. After a trip to the West Coast,
they will live in Stamford, Conn.
VOI.. 17: No. 11
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
RCA DEVELOPING HEALTHY GLOW IN INDIANA: Change in climate & doctor have
worked wonders in a short time for RCA's less-than-robust TV-radio-phono operation. The consumer-products
organization had a bad 1960. It underwent a series of staff amputations, suffered with morale fever, was
evicted from its comfortable Cherry Hill, N. J. hq and, by year's end, was uprooted & centralized in Indian-
apolis (Vol. 16:33 pl2).
Upheaval cost $4 million and contributed to RCA's downbeat 1960 profit picture (Vol. 17:10 p24). We
visited the patient in Indianapolis last week to see the effects of its $4-million health cure. In both on- and
off-the-record discussions we found the prognosis favorable.
RCA has found a new spirit as well as a new home in Indiana. Refugees from Cherry Hill are
pulling together with confidence, team play and ideas not much in evidence at RCA in past several years.
Much of the credit for the organization's surprising recovery, insiders tell us, goes to its new resident
doctor, Delbert L. (Debs) Mills, who doubles in brass as Sales Corp. operating vp & as Home Instruments Div.
vp-gen. mgr., and to chief surgeon RCA group exec, vp & Sales Corp. Chmn.-Pres. W. Walter (Wally) Watts.
We had lengthy talk with Mills, found him much unlike traditional executives in home-instrument field.
If Mills can truly implement his radical-for-this-industry ideas, there'll be a strong, fresh breeze
blowing through RCA, sweeping away cobwebs. An engineer by training and a manufacturing specialist by
practice, Mills believes the solution to any problem is available if enough ideas are fed into the hopper.
Here's a sampling of his ideas:
People: Industry fails to tap its best source of ideas by ignoring thinking of lower-echelon managers
& new employes who now graduate from college "with more knowledge than we ever had at their stage of
development." RCA is now tapping this source. Under Mills' direction, 3 advance-planning committees (one
each for TV, radio & phono) have been set up in Indianapolis, representing every phase of consumer-product
activity — from advertising & engineering to quality control, procurement and sales. No managers are per-
mitted— only bright young fellows from various departments. They meet bi-weekly for brainstorming sessions
uninhibited by the presence of management. "We're getting all grades of ideas," Mills told us. "More impor-
tant, we're encouraging thinking at all levels and we're creating tomorrow's management corps."
Planning: "We're now investing planning, time and money into programs & projects which won't
begin to produce results for at least 10 years. You can't live on technical strength. It's what you do with it
that counts. Similarly, we're planning plants & facilitities in terms of products we'll be making a decade
from now. Thinking today must be aimed at obsoleting what we're doing today." The first product innova-
tions developed on the basis of cooperative planning will actually show up "a year from now," Mills predicted.
Selling: RCA is planning to establish at Indianapolis in about a year a data-processing center for sales
forecasts. "We want to know what the public bought last week — not 45 days ago," Mills said. "This is the
only way to key our production to demand — and we know how to do it. Sales should be measured against
forecasts, not against last year's results. We know we can set up a computer program to give us the only
answer that really counts — what the customer wants & is buying today. RCA is already using its 501 com-
puter successfully to forecast TV sales.
Recession-control : Mills agrees with those experts who believe that the country has fallen into an
inventory-produced recession. "There has got to be a controlled balance of production, sales and inventory,
and this balance is obtainable through planning & watchfulness." Under his direction, RCA now holds a
weekly "PSI meeting" to assure that production-sales-inventory are at healthy levels. On a broader economic
front, he brings in top economists to talk to executives & staff about business trends.
Color TV: Zenith's entry into color TV will provide additional sales impetus, says realist Mills, but
MARCH 13. 19G1
16
the immediate outlook still is for a gradual rise in sales. "The real take-off" will come in 1965-1970." I wish
we had more products like color TV," he said, with the contented smile of a man with blue-chip stocks in the
vault. (For report on this week's color-TV developments, see story below.)
Imports: "We are in a world-wide business," Mills said, "and we will purchase goods & components
from any source with a price advantage so long as what we buy meets our rigid specifications. It takes about
8 months before we approve a component for purchase." Mills took a broader look at the import picture:
"It's a violation of sound fundamentals of economics to raise trade barriers. We cannot expect other nations
to purchase our goods while we simultaneously refuse to buy theirs." He also told us that RCA has no objec-
tion to importing finished goods to sell as specialty items. He did more than tell us. He showed us a smart
battery portable radio-phono, produced by RCA's associated Chilean company, Corporacion de Radio de
Chile, which RCA is studying for possible import.
Prior to joining RCA in January 1960, Mills was president of ITT's Federal Telephone & Radio Div.
Previously, he had been in executive posts with A. O. Smith, General Motors, Standard Dayton Corp.
"Wherever I've been," he said, "I've seen the remarkable progress that can be made by giving the other
fellow a chance to think, to become a contributing member of the team. The power of any company is its
people. The old galoots have got to respect the brainpower of the young fellows. We've got to encourage
everybody to think & let think."
Man's interest in his fellow man is not new, and conversation on the subject can ring with corn. We
came away impressed with Mills' quiet sincerity. We hope he can put his ideas across. He's got some truly
interesting ones.
TV-RADIO PRODUCTION: EIA statistics for week ended March 3 (9th week of 1961):
Feb. 25-Mar. 3 Preceding wk. 1960wk. '61 cumulative '60 cumulative
TV 104,528 103,571 107,794 915,208 1,139,172
Total radio 269,441 282,031 318,650 2,472,137 3,117,320
auto radio 84,612 63,520 122,507 781,464 1,351,864
COLOR TUBES, COLOR SETS: Color was still the hottest
topic in the trade last week, a fortnight after Zenith’s
announcement that it would be in the color business
this fall (Vol. 17:9 p2). RCA showed no intentions of
letting the talk die down eithex* — it finally made the
official announcement that it is using (& selling) a new
color picture tube with brighter phosphors — and big
consumer advertising was being planned for the tube.
Meanwhile, most non-color TV manufactui-ers were
beginning to fii'm up their plans on color — to enter or
not to enter this year.
RCA’s new color tube (designated 21FBP22), reported
for the first time last October in Television Digest (Vol.
16:43 pl6), has actually been in use in RCA color sets
since the beginning of the year, although the announce-
ment was held up to let dealers clear stocks of sets with
the earlier version. The tube was demonstrated to the
press last week.
As we have reported previously, the new tube uses
sulfide phosphors, increasing brightness up to 50r/r, pro-
viding sharper pictures of action scenes due to the use of
matched short-persistence phosphors, giving a crisper ap-
pearance to both black-&-white and color pictures. Other
features of the tube: (1) New method of maintaining ac-
curate microscopic spacing between cathode & control
grid of each electron gun to assure stable beam balance
and freedom from microphonics. (2) Greater tolerance for
“beam-to-dot” register, eliminating need for adjustable
field-equalizer magnets. (3) Use of a single high-voltage
terminal at a new location on the bulb and elimination of
the external protective resistor formerly required.
The new tube is identical to the old in shape & appear-
ance, is 21-in. round shadow-mask type.
Interestingly, RCA’s Electron Tube Div. announced
that the tube can be furnished to manufacturers in 2 ver-
sions: “(1) The conventional type for receivers using sep-
arate safety glass, or (2) the laminated safety-plate type
which eliminates need for conventional separate safety
glass.” Our original reports on the new tube last fall
(Vol. 16:48 pl6) noted that RCA had been working with
Pittsburgh Plate Glass’s new safety-glass lamination
technique on its color tubes.
RCA’s own color sets using the new tube employ an
external safety glass, but the Tube Div.’s announcement
indicates the company is ready to supply bonded-glass
color tubes to other customers — leading to speculation that
Zenith may use the bonded version in its color sets, and
that other manufacturers (including RCA in future
models) may be getting i-eady to use it. Its principal
drawback is said to be cost, but the price differential
hasn’t been revealed.
The new color tube isn’t directly interchangeable with
the model it replaces, but chassis modifications are minor
and can easily be made in the field by technicians — so that
the new tube may be used as a replacement in older sets.
* * *
While welcoming Zenith to the color-TV fold, RCA
officials were still smarting last week over the wording of
Zenith’s announcement — and the fact that Zenith scooped
RCA in announcing the new RCA color tube. A portion of
Zenith’s release read: “Innovations will include a Zenith-
developed color demodulation system which employs a
VOL 17: No. 11
17
new tube invented by Zenith scientists. The sets have
been especially designed for simplified operation, and will
have a 3-gun shadow-mask picture tube with greatly in-
creased brightness.” The first tube mentioned is a re-
ceiving tube; the 2nd is RCA’s new color tube.
RCA fired a retaliatory salvo in its press release last
week announcing the new color tube. The 3rd paragraph,
on the first page of the release, stated:
“RCA is the only manufacturer in the U.S. in commer-
cial production of color-TV picture tubes. In line with its
long-established practice in black-&-white and color TV
. . . RCA will make these tubes available to all other man-
ufacturers for use in the color sets they are currently
marketing or plan to market under their own brand
names.”
# sfc *
What major manufacturer will be next to announce
color sets? This is a favorite guessing game in the trade,
as more set makers troop through RCA’s color plant in
Bloomington, Ind. Most likely best bets: Sylvania and/or
GE. Our checkout last week included 2 important TV-set
sources generally overlooked as major receiver merchan-
disers— Sears Roebuck & Montgomery Ward. Neither has
plans to offer color sets under its own label this year, we
learned, although Ward’s continues to sell RCA color TV
in selected retail stores.
“Sears is not currently selling color TV and has no
plans to do so,” a spokesman told us. Sears’ Silvertone
brand, made by Warwick and Pacific Mercury, is estimated
to rank about 6th in nationwide TV sales.
“We’re still exploring the field cautiously,” we were
told by Ward’s electronics div. merchandise mgr. W. W.
Davis, “but we have no immediate plans to go heavily
into color on a private-brand basis. We definitely won’t
go in this fall. Whether we do next year depends entirely
on the condition of the market.”
For well over a year — as we reported last April (Vol.
16:14 pl7) — about 50 Ward’s stores have been handling
RCA color sets purchased through local RCA distributors.
These outlets are in & around major cities and areas where
there is relatively heavy color programming. From his
firm’s experience with the RCA sets, Davis ventured that
“color doesn’t seem to be setting the world on fire.”
*. * *
One other manufacturer did announce plans to enter
the color-TV market last week — Organ Corp. of America,
N.Y. ORCOA, which sells the Excelsior electric organ,
last week announced purchase of the assets of Willoughby
Electronics Corp., Brooklyn, which ORCOA Pres. Stanley
Green says will make color sets beginning next June.
Willoughby’s former Pres. Irving Kane (now ORCOA
production-promotion vp) told us his firm, which also has
a plant in Hempstead, N.Y., will initially build about 10,-
000 color sets, using the RCA tube and a circuit “exactly
the same” as RCA’s receivers. “We’ll meet all competi-
tion head-on for both the foreign & domestic market,”
said Kane. He identified himself as the former president
of Viewtone, a pioneer producer of black-&-white TV, but
he said ORCOA will produce no b&w sets.
Inquiring at RCA, we couldn’t find anyone who had
ever heard of ORCOA or Willoughby Electronics.
Motorola names Lowry Electronics Inc. (James R.
Lowry, pres.-gen. mgr.), new subsidiary of Lowry Electric
Co., Coral Gables, as Southern Fla. distributor.
EXPORTS, IMPORTS ROSE IN ’60: U.S. exports & im-
ports of electronic equipment both showed substantial
increases in 1960 over 1959, according to preliminary
Commerce Dept, figures — but, as expected, imports in-
creased at a greater rate than exports.
The Commerce Dept, export & import figures for
electronics— compiled & released by the Electronics Div.
of the Business & Defense Services Administration —
can’t be compared directly with each other because of dif-
ference in product classifications. They are not complete,
either for exports or imports, being confined to “selected
electronic products” — the ones readily recognizable as
such in Commerce Dept, classifications.
Within these limitations, the listed electronics im-
ports showed a 26% rise from 1959 to 1960, while exports
rose 16%. Total imports were listed as $142,384,000 last
year, while exports totaled $466,486.
All import classifications, except phonos & phono
parts, showed dollar increases in 1960, the greatest rate
of gain being shown in TV cameras & parts. Here are
BDSA’s preliminary dollar figures on 1960 electronics im-
ports into the U.S. compared with 1959 (add 000) :
Commodity description
TV cameras & parts
TV tubes & parts
TV apparatus & parts
Radio apparatus & parts
Photocells & other electron tubes & parts
(except TV, X-ray & radio)
Phonographs, etc
Phonograph needles
Phonograph parts
Phonograph records
Total
New classes established Jan. 1, 1960
Grand total (1960)
I960
1959
$1,092
$227
464
387
1,946
688
92,652
72,724
2,394
1,358
1,329
1,813
15
13
558
950
3,714
3,651
$104,164
$81,711
38,220
—
$142,384
—
Many export categories showed increases. One of the
few substantial declines was the TV receiver classification,
which dropped nearly $3 million, partly offset by a $l-mil-
lion increase in TV chassis exports; radio exports were
down sharply. Here are BDSA’s preliminary 1960 figures
(vs. 1959) on exports of selected products (add 000) :
Commodity description
Radio transmitting equip. & parts ....
TV transmitting equip. fit parts
TV-radio best, audio equip. fit parts
TV studio equip. & pans
Radio beacon transmitters fit parts ....
Auto radio receivers
Radio-phono combinations (excl. TV )
Home radios (excl. TV)
Home radio chassis
TV receivers
TV receiver chassis
Receiving tubes
TV camera tubes
TV picture tubes
Other cathode-ray tubes
Tube parts & accessories
Crystal diodes & transistors
Capacitors
Resistors
Inductors (inch transformres & coils)
Loudspeakers
Carrier current equipment
Audio amplifiers & amp. systems
Amplifiers (except audio)
Recorders & parts
Electronic equipment, other
Coin-op. phonos, new
Coin-op. phonos, used
Other phonographs
Phonograph parts
Phono records & blanks
Signal generators
Test instruments
Test instrument parts
Electronic computers
Computer parts & acces
Subtotal
Special category items:
Radio communications equip
Other electron tubes
Detection, navigation equip
TOTAL
1960
1959
$2,354
$3,621
6,226
3,441
1,495
1,463
13,766
y,y3i
910
1,493
1,395
1,782
515
916
2,861
4,086
876
935
14,713
17,631
3,968
2,901
14,382
14,671
1,468
1,682
21,304
13,757
2,086
889
6,796
4,987
15,973
9,148
7,570
6,102
5,379
4,175
4,092
3,970
1,646
2,137
1,197
2,628
2,798
3,317
1,695
1,172
12,971
10,986
44,001
38,613
10,545
11,020
2,025
2,144
2,346
3,108
5,687
6,864
10,682
10,704
6,041
4,651
11,613
7,623
18,408
16,955
38,730
17,055
9,019
5,820
$304,530
$252,378
94,262
90,691
18,055
13,340
49,639
44,316
$466,486
$400,725
18
MARCH 13, 1961
Trade Personals: John F. Gilbarte resigns as Admiral
govt, sales div. vp to establish his own sales & consulting
service; he’s succeeded as dir. of Admiral’s Washington
office by John K. Pellow . . . William H. Herrman promoted
from ad & sales promotion mgr., Stromberg-Carlson elec-
tronics div., to ad dir. and acting dir. of PR, General
Dynamics/Electronics . . . Louis Martin, ex-Westinghouse
Tube Div. gen. mktg. mgr., joins Eitel-McCullough as mgr.
of mktg. operations . . . Paul W. Van Orden named mgr. of
research, GE receiving tube dept.; he formei-ly was in the
TV l'eceiver dept.
Carmen J. Auditore named to new post of systems-
planning mgr., Adler Electronics military-products div. . . .
Adolph Wolf, ex-Zenith & Webcor, named mfg. vp, Electro-
Voice, succeeding Fred Lester, who will remain on the board
. . . Semon Hersh, RCA, will head EIA’s new technical
publications committee, a part of the military products div.
Color-TV picture-tube bulb monopoly charge was
denied by Corning Glass in a petition to Chicago federal
court asking dismissal of a complaint filed by Dearborn
Glass Company. Dearborn, which formerly made glass
faceplates for metal-coned RCA color tubes, had charged
that an RCA-Corning deal stipulating all-glass color-tube
bulbs caused it to lose $1.5 million (Vol. 16:47 pl8) as a
result of Coming’s “unreasonably low prices.” Corning
denied all charges in the treble-demage suit, and stated
that color-bulb production had not reached expected levels
of production or anticipated profits.
Another small-business investment company specializ-
ing in electronics: Weston Electronics Investment Corp.,
428 Boston Post Rd., Weston, Mass., has been licensed by
Small Business Administration. It will begin operation
with capitalization of $801,400, receiving $150,000 from
SBA in exchange for its subordinated debentures. Physi-
cist Roland B. Holt, president of Device Development Corp.,
is pres.; oilman & hospital executive Louis I. Rosenfield is
treas.; Boston attorney Richard G. Mintz is clerk.
Canadian TV sales in January were only 1% below
Jan. 1960, Canadian EIA reported last week on the basis
of distributor sales to dealers. Total distributor sales
were 24,563 units vs. 24,817 in Jan. 1960. The breakdown
(Jan. 1960 figures in parentheses) : Portables 3,978 (3,129),
table models 4,409 (4,996), consoles 14,759 (15,143), com-
binations 1,417 (1,549).
Another promotional price-cut on 19-in. portables:
Emerson now advertising its Tru-Slim power-transformer
set at $159, dropping its 17-in. portable to $138, its 19-in.
table set without handle to $148. A 23-in. consolette is
priced at $188.
Obituary
Sennet W. Gilfillan, 71, pioneer radio & electronics
manufacturer, died March 5 at his Los Angeles home after
a long illness. With his brother Jay, he founded Gilfillan
Bros. Inc. in 1912 shortly after he had graduated from Stan-
ford U. as an economics major. After making auto & air-
craft parts, the firm became one of the first 5 radio manu-
facturers following World War I. It was an early manu-
facturer of TV equipment — beginning in 1938 — and made
TV sets until 1949, when it left the consumer-products
field, having pioneered & developed an airport radar land-
ing system which became its principal post-war endeavor.
Mr. Gilfillan is survived by his wife & 2 daughters.
Threatened boycott of Japanese electronic products by
Chicago’s IBEW Local 1031 (Vol. 17:9 pl7) will be dis-
cussed by Pres.-business mgr. M. F. Darling with Com-
merce Secy. Luther H. Hodges at a Washington conference
March 14. “We are delighted & gratified that the new ad-
ministration in Washington recognizes the scope of our
problem,” said Darling. President Kennedy is opposed to
such boycotts, however. At his March 8 news conference he
said unions should go slow on threats to refuse to handle
foreign-made goods, that international trade is a “2-way
game.” Earlier the President had expressed concern over
a plan by the Amalgamated Clothing Workers of America
to boycott Japanese fabrics (Vol. 17:10 p20).
Velvetone-surfaced bonded-shield tubes are now being
sampled to set manufacturers by Sylvania (Vol. 17:10 pl7).
Corning Glass Works announced last week that the new
no-glare laminated picture-tube cap is now in production,
and gave these figures: The treated cap allows an 88%
improvement in picture contrast and a 44% improvement in
resolution as compared with the earlier anti-reflective coat-
ing used on bonded tubes. The abrasion-resistant surface,
which can be cleaned with household cleansers, is said to
“bring a 200% improvement in weathering qualities of the
tube,” being as resistant as the glass itself. Corning has
not revealed the nature of the coating nor how it is applied
to the glass.
Entering consumer-products import field, Litton Indus-
tries last week announced the formation of Westrex Co.,
Alpine, headed by Westrex Corp. import dept. mgr. Harry
M. Rich as vice president. Rich said Westrex, Alpine “soon
will announce exclusive arrangements with a German man-
ufacturer for the sale of home radios & tape players in the
U.S. & Canada.” The firm, headquartered at 76 Ninth
Ave., N.Y. 11, has begun importing portable radio-phonos
from Hamburg.
IUE signed a new 3-year contract with Fairchild Cam-
era’s Du Mont Labs divisions March 5. The agreement
covers hourly production & maintenence employes of the
tube, industrial electronics and military electronics divis-
ions. It provides for a 3% wage increase yearly, among
other provisions.
“Industrial Outlook for 1961,” a roundup of Commerce
Dept, reviews & forecasts covering 91 industries, has been
published by the Business & Defense Services Administra-
tion. Copies at $1.75 are available from the U.S. Govt.
Printing Office, Washington 25, and Commerce Dept, offices.
Ham radio receivers designed as mobile sets for use in
automobiles & trucks are subject to regular excise taxes,
the Internal Revenue Service has ruled (Rev. Rul. 61-26).
It said the apparatus doesn’t qualify for excise exemp-
tions for sets made primarily for commercial, military or
marine installations.
That 3-screen TV-stereo combination (Vol. 17:9 pl8)
is now being advertised nationally by Chicago’s de Forest
TV in retail trade publications. The self-styled “greatest
traffic-getter of all time” is advertised as having “100%
mark-up.” No list price is given, but in Chicago papers it’s
being advertised at $1,196.
Granco FM car radio converter, listing at $49.95, is
“now in capacity production,” Du Mont Emerson Corp.
announced last week. Granco div. sales mgr. Alvin Barshop
stated that “orders received to date reflect a dealer & con-
sumer response to the unit surpassing all expectations.”
VOL. 17: No. 11
19
EMI MOVES ON U.S.: One of Britain’s largest diversi-
fied electrical-electronics combines — Electric & Mu-
sical Industries (EMI) — is expanding westward in a
move which puts it strongly into the U.S. broadcast
equipment, tube & magnetic tape business, and may
herald eventual import or domestic production of EMI
TVs & radios hei'e.
EMI already has a strong foothold in the U.S. con-
sumer-products market through its control of Capitol
Records, which, in addition to being a major phono-
record manufacturer, has its own phonograph manufac-
turing operation on the West Coast. EMI had been in the
U.S. broadcast equipment field through Telechrome Mfg.
Corp., which served as its marketing agent here.
A new Hollywood-based subsidiary, Electric & Musical
Industries (U.S.) Ltd., has acquired Hoffman Electronic
Tube, Westbury, N.Y. distributor of EMI tubes & micro-
wave components, and Voi-Shan Electronics Div. of Voi-
Shan Industries Inc., Los Angeles developer & manufac-
turer of traveling-wave tubes.
Capitol Records vp Daniel C. Bonbright, who has been
named as corporate vp of EMI’s U.S. electronics activities
and to a similar position with Capitol, stated that Capitol’s
Home Instrument Div. “may eventually be merged with
EMI/US.” Capitol executive A. Bruce Rozet has been
named vp-gen. mgr. of EMI/US.
Although EMI/US will have a consumer-products div.
and will be able to take advantage of Capitol Records’ con-
sumer-distribution set-up, it has no immediate plans to
import or manufacture TVs or radios for the U.S. market.
Bonbright was silent on consumer-product plans, but
the best guess is that the first consumer-product to be mar-
keted by EMI/US will be magnetic sound tape.
EMI/US will immediately provide a second source of
video tape, now sold in quantity in the U.S. only by Min-
nesota Mining. EMI already supplies video tape to Bri-
tain’s BBC & Canada’s CBC. EMI/US will have 4 divisions
— broadcast, magnetic tape, electronic tube & consumer-
products — and initially will import most or all of its prod-
ucts. Hq will be in the Capitol Tower, Hollywood, with an
Eastern sales office in N.Y. and service & warehousing
facilities in 28 U.S. locations.
EMI/US & Telechrome are currently negotiating an
agreement to use Telechrome’s field-service engineers for
installation & service of broadcast equipment, and for a
“close working arrangement” in the sale & supply of Tele-
chrome broadcast equipment. EMI/US takes over market-
ing of EMI broadcast equipment from Telechrome April 1.
Packard Bell’s lockout of employes before they could
go on strike was ruled legal last week by NLRB, reversing
the ruling of a trial examiner. The company had trans-
ferred its TV repair business to other shops and had locked
out its .28 TV repairmen in the wake of a dispute with
IBEW. The union had scheduled a strike after Packard
Bell had refused to renew a union shop contract requiring
all employes to join the union. Ruled NLRB: “An em-
ployer is not prohibited from taking reasonable measures,
including closing down his plant, where such measures are,
under the circumstances, necessary for the avoidance of
economic loss or business disruption attendant upon a
strike. This right may, under some circumstances, embrace
the curtailment of operations before the precise moment
that the strike has occurred.” NLRB said Packard Bell’s
lockout purpose was to avoid a tie-up of customers’ TV
sets and a resultant loss of customers.
Finance
Emerson-Telectro Merger: Emerson Radio & Phonograph
moved into the tape-recorder business last week by obtain-
ing a 5-year option to purchase a controlling 800,000 shares
(at $1 each) of Telectro Industries’ unissued capital stock.
As in its 1960 deal with Granco Products (Vol. 16:33 pl3),
Emerson moved into a controlling position by agreeing to
buy & market all of Telectro’s consumer products, primarily
magnetic tape recorders, which accounted for 60% of the
Long Island City firm’s $5.6-million gross in 1960.
Emerson Pres. Benjamin Abrams said his company
will immediately advance to Telectro about $500,000. A
portion of the sum will be a loan, the balance will go for
the purchase of Telectro’s finished-goods inventory.
The Emerson-Telectro arrangement is still subject to
the approval of the latter’s stockholders. A meeting on the
move will be held “probably before the end of March,”
according to Telectro Pres. Harry Sussman. He and Chmn.
Stanley Rosenberg now own close to a majority of Tele-
ctro’s 720,000 outstanding shares.
Emerson’s $l-a-share purchase price is $20 a share
under Telectro’s 1960-61 high. Telectro, on the American
Stock Exchange, closed at 8% March 9. The company
reported a deficit of $800,000 in 1960, compared with a 1959
profit of $177,320.
Other merger news last week:
Electronic Specialty and D. S. Kennedy stockholders
will vote March 27 on the proposed merger of the 2 com-
panies (Vol. 17:1 p20). The amalgamation terms provide
for Kennedy stockholders to receive 4 shares of Electronic
Specialty common for each 5 Kennedy shares held.
Electronic Associates, Long Branch, N.J. maker of
computers, has acquired for undisclosed cash & stock
Gorrell & Gorrell, Westwood, N.J. manufacturer of elec-
tromechanical devices.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, March 9, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
21 Vs
23%
Magnetics Inc.
10%
12
Aerovox
8%
9%
Maxson Electronics
20%
20
Ailed Radio
22.%
24%
Meredith Pub.
37%
40%
Astron Corp.
1 %
2
Metropolitan Bcstg. _
- 22%
23%
Baird Atomic
26%
28%
Milgo Electronics
23%
261/4
Cetron _ _
8%
9%
Narda Microwave _ _
61/8
6%
Control Data Corp.
79%
83%
Nuclear of Chicago
49%
53%
Cook Elec. _
14 ’/a
16 ‘/a
Official Films
2% 3-1/16
Craig Systems
15%
17
Pacific Automation
5%
6%
Dictaphone
35 >4
37%
Pacific Mercurv
8%
9%
Digitronics _ -
25
27>4
Philips Lamp
17D/4
177%
Eastern Ind.
16%
17%
Pyramid Electric
3
3-9/16
Eitel-McCullough
I6V4
17%
Radiation Inc.
26 y4
28%
Elco Corp.
15
16%
Howard W. Sams _
46%
49%
Electro Instruments
32%
36Va
Sanders Associates
49
53
Electro Voice
13
14%
Silicon Transistor
7
7%
Electronic Associates _
35%
38V4
Soroban Engineering-
50
541/4
Brie Resistor _ _
14%
15%
13V4
14%
Executone
19%
21%
21 y4
23
Farrington Mfg.
19%
21 y4
Sprague Electric
63
66%
Foto Video
2% 3-7/16
Sterling TV
1%
2'4
FXR
28
31%
Taft Bcstg.
14%
16
General Devices
11 >4
12%
Taylor Instrument
43%
46%
G-L Electronics
9 >4
10%
Technology Inst.
7%
8%
Gross Telecasting
21 '/I
231/4
Telechrome
14%
16
36%
39%
7 Vs
7%
Hewlett-Packard
34%
36%
Time Inc.
98
103
High Voltage Eng.
194
207
Tracerlab _ -
11
121/4
Infrared Industries __
18
19%
United Artists
6y+
7%
Interstate Engineering
22%
24%
United Control
171/2
19%
Itek
56%
61
Universal Trans.
1%
1%
8%
9%
Vit-rn
18%
20%
Lab for Electronics
50%
54
Vocaline
2%
2%
6%
7%
24
25%
Magna Theater
2%
2’/a
Wometco Ent.
13%
14%
20
MARCH 13, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
1960 — year to Dec. 31
$ 121,700
$0.14
1959 — year to Dec. 31
668,400
.77
1960 — year to Dec. 31
$125,480,543
1,038,305
.511
1,885,254
1959 — year to Dec. 31
119,957,956
3,532,530
1.831
1,883', 714
1961 — 9 mo. to Jan. 31
53,073,000
(1,303,000)
1960 — 9 mo. to Jan. 31
51,527,000
2,528,000
.33
1961 — qtr. to Jan. 31
17,372,000
(1,762,000)
1960 — qtr. to Jan. 31
17,685,000
695,000
.09
—
1960 — year to Dec. 31
226,040,296
8,666,807
1959 — year to Dec. 31
225,568,257
10,310,525
—
.
1960 — year to Dec. 31
(394,734)
—
4,554,682
1959 — year to Dec. 31
523,686
.11
4,554,682
1960 — year to Dec. 31
94,012,038
$13,605,635
6,825,635
3.531
1,883,447
1959 — year to Dec. 31
84,650,821
13,893,961
6,493,961
3.361
l,872j429
1960 — year to Dec. 31
15,171,000
918,000
1.27
1959 — year to Dec. 31
14,482,000
803,000
1.11
1960 — year to Dec. 31
6,549,547
458,649
217,449
.251
744,863
1959 — year to Dec. 31
6,391,343
416,941
175,767
.21l
710,328
1960 — 3 mo. to Dec. 31
369,548
21,307
.04
1959 — 3 mo. to Dec. 31
376,375
60,000
.11
1960 — year to Dec. 31
58,409,153
2,898,580
1,728,580
1.42
1,215,755
1959 — year to Dec. 31
23,354,720
1,208,619
1,048,619
1.06
984,555
1960—13 wks. to Dec. 27
9,845,535
(114,574)
—
2,816,247
1959 — 13 wks. to Dec. 29
12,387,041
401,159=
.15
2,705,699
1960 — year to Dec. 31
49,810,000
689,000
.42
1,622,151
1959 — year to Dec. 31
52,857,000
3,027,000
1.873
87,604
1961 — qtr. to Jan. 31
6,420,528
77,235
.06
1,305,276*
1960 — qtr. to Jan. 31
5,361,392
480,240
.36
1,305,276*
1960 — year to Dec. 31
24,710,885
3,863,543
1,715,853
1.91’
881,400
1959 — year to Dec. 31
23,525,268
4,438,748
1,970,817
2.20
880,800
1960 — year to Dec. 31
232,713,1535
29,435,169
15,488,2095
3.911
3,924,740
1959 — year to Dec. 31
193,212,809
28,855,384
14,142,788
3.591
3,914,730
1960 — year to Dec. 31
254,111,740
15,225,819
5.11
2,978,614
1959 — year to Dec. 31
260,033,866
16,630,144
5.63
2,954,784
I960— qtr. to Dec. 31a
70.159,728
—
6,648,067
—
2,978,614
1959 — qtr. to Dec. 318
84,043,829
—
7,310,223
—
2,954,784
Company
Aerovox
American Bosch Armo
Ampex
Canadian GE
Canadian Marconi
Clevite
Electronic Associates
Electronics Corp.
of America
Industro Transistor
NAFI Corp.
NT&T
Sangamo Electric
Seeburg
Speer Carbon
Texas Instruments
Zenith
Story below
Notes: ‘After preferred dividends. 2After giving effect to capital Jan. 31, 1961. ERecord. indicated,
gains of $865,000. 3Adjusted for May-1960 2-for-l split. ‘Outstanding
ZENITH SALES & PROFIT SLIP: Beset by “pressures ac-
companying a general decline in economic activity,”
Zenith profit & sales slipped last year from 1959’s
record levels (see financial table). Chmn. Hugh Rob-
ertson & Pres. J. S. Wright reported last week that
sales dropped 2% to $254.1 million from 1959’s $260
million. Profits fell 8.5% to $15.2 million from $16.6.
Zenith TV sales in 1960 topped the million mark for
the 2nd consecutive year, but ran “slightly” behind 1959’s
record volume. Noted Robertson & Wright: “In maintain-
ing a level of TV unit sales down only slightly from the
record year of 1959, while industry sales declined sub-
stantially, Zenith increased its share of the total industry
volume and further strengthened its No. 1 position in the
TV industry. Radio unit & dollar sales in 1960 gained over
1959’s record levels, they said.
The Zenith executives view 1961 prospects with “cau-
tious optimism” but do not anticipate an early improvement
in the profit picture. An early reversal of economic trends,
they noted, “may not immediately alleviate the growing
cost-price squeeze experienced by most businesses during
the past year.” In 1960, they said, “the normally competi-
tive conditions in the consumer-electronics industry were
intensified by a decline in industry volume.”
Reports & comments available: GT&E, review, Ira
Haupt & Co., Ill Broadway, N.Y. 6 • National Video, re-
port, Hayden, Stone & Co., 25 Broad St., N.Y. 4 • Magna-
vox, review, Abraham & Co., 120 Broadway, N.Y. 5 • See-
burg, study, E. F. Hutton & Co., 61 Broadway, N.Y. 6 •
Andrea Radio, research report, Schweickart & Co., 29
Broadway, N.Y. 6 • Textron, report, Chace, Whiteside &
Winslow, Inc., 24 Federal St., Boston • Telescript-CSP,
offering circular, Robert A. Martin Associates, 680 Fifth
Ave., N.Y. 19 • Boonton Electronics, prospectus, Ross,
Lyon & Co., 41 E. 42nd St., N.Y. 17 • GPE, profile in
March 8 Financial World • Sprague Electric, featured
in February The Corporate Director, published by the
American Institute of Management, 125 E. 38th St., N.Y.
Common Stock Dividends Stk. of
Corporation Period Amt. Payable Record
Advance Ross Elec... Stk. 1% Apr. 14 Mar. 30
20th Century-Fox ... Q $0.40 Mar. 31 Mar. 20
Webcor Stk. 5% Apr. 20 Mar. 20
Television Digest
MARCH 20, 1961
s£i
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 12
The
=r+
service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC TIGHTENS REGULATION REINS, proposing tough Miami Ch.
7 decision plus short licenses, renewal and revocation hearings
for several radio stations charged with transgressions (p. 6).
Programming
COLLINS URGES 6 HOURS WEEKLY of "blue-ribbon" program-
ming by networks and elimination of excess violence (p. 2).
Congress
MURROW, DIXON SURVIVE GOP ATTACKS at Senate confirmation
hearings on USIA & FTC jobs. Murrow's "objectivity" challenged.
Dixon called "dangerous" (p. 2).
ETV IS UP AGAIN IN HOUSE for 4 days of hearings by Commerce
Communications Subcommittee on govt, subsidies for station eguip-
ment. Approval is expected (p. 3).
WHITE HOUSE PROBE IS URGED by Republicans in Congress
following disclosure that President Kennedy is getting special
monthly reports from FCC, other agencies (p. 4).
Stations
UPDATED AM-FM DIRECTORY IS OFF PRESSES, giving complete
rundown of all North American AM & FM stations (p. 3).
Networks
CBS-TV LIFTS ITS BAN ON PLUG PRIZES. Disclosure of network
reversal is made after FCC testimony by Dick Fishell (pp. 5 & 7).
Film <£ Tape
JENCKS CITES PROGRESS OF TV FILM, points to almost 90%
nighttime network programming on film (p. 9).
Consumer Electronics
EIA FIRMLY OPPOSED TO ALL-CHANNEL-SET LAW, maintaining
consumer would be penalized. Consumer-products chmn. com-
ments on stereo, color, public relations, dealer ad practices (p. 13).
GOVT. & EIA PONDER IMPORT PROBLEM. Commerce Dept, heads
off threatened boycott of Japanese components (pp. 13 & 15).
SOME LOWER PRICES shown in new TV-radio-stereo models.
Admiral introduces 1962 portable TV & transistor radio lines;
Zenith offers promotional series; new RCA radios & phonos (p. 15).
RETAIL TV SALES OFF 32% in Jan., radio down 28% from 1960
levels, EIA reports. However, preliminary figures show lesser
declines for Feb., good inventory levels (p. 16).
COMPACTRONS & NUVISTORS, new tube developments, now
appearing in more electronic equipment. Admiral TV set uses
Compactron; RCA shows 13 nuvistorized devices (p. 16).
ITT ACQUIRES INTEREST in Wells-Gardner, will sign pact for TV-
radio "engineering & manufacturing assistance" from the Chicago
private-brand manufacturer (p. 16).
Finance
ELECTRONICS PROFITS dropped in 1960, although aggregate sales
rose, tally of 27 firms shows. Large firms show biggest earnings
dip. Components profits up slightly (p. 14).
MOTOROLA PROFIT dropped to $12.6 million in 1960 from $14.2
million in 1959 despite a sales rise to a record $299.1 million (p. 18).
Other Departments
FOREIGN (p. 5). ADVERTISING (p. 8). STATIONS (p. 11). PER-
SONALS (p. 12). AUXILIARY SERVICES (p. 12).
FCC TIGHTENS REGULATION REINS: Keep your eye on FCC. New Frontier is in ferment.
Series of votes last week, with switching majorities, clearly portend to most Washington observers a definite
tightening of regulation — all around.
Quickly, only a few days after oral argument (Vol. 17:11 p7), FCC announced it had instructed its
staff to draft a decision taking Miami Ch. 7 from WCKT and giving it to Sunbeam TV Corp. — the only appli-
cant of 4 contestants not charged with attempted back-door influence at Commission. Vote is never disclosed
on such instructions, but it's said to be 5-1 — with Craven not participating (because engineering firm with
which he was associated before joining FCC did some work for WCKT). Other indicative FCC actions:
(1) Unanimous proposal to start hearing aimed at revoking license of radio WIOS Tawas City-East
Tawas, Mich., charging owner with "misrepresentations, lack of candor and other disqualifications."
(2) Unanimous vote of short-term license, to June 1, 1962, for radio WVOW Logan, W.Va., because
of unauthorized transfer of control.
(3) 5-2 vote (Craven & Cross dissenting) of short license, to June 1, 1962, for radio WPET Greensboro,
N.C., because of improper program logging.
(4) Unanimous vote of renewal hearing, to be conducted in Kingstree, S.C., for radio WDKD, "on mis-
representation, station control and programming issues."
(5) 5-2 vote of power increase and move from Jacksonville Beach to Jacksonville, Fla., for radio
WZRO, Ford dissenting with statement in v/hich Minow concurred: "The removal of the only station from a
2
MARCH 20, 1961
city of 11,000 people in order to give a larger community its 10th station does not appear to be in the public
interest. I would, therefore, designate the application for hearing on appropriate issues."
(6) 4-3 vote of new CP to Tattnall County Bcstg. Co., Glennville, Ga„ Minow dissenting with state-
ment in which Ford & Bartley concurred: "I believe that the application should be set for hearing on whether
the public interest would be served by a grant in view of [Tattnall principal] Mr. Gilreath's extensive other
broadcast interests in the highly concentrated area in Georgia."
Best informed people at FCC predict that before long the minority will become the majority in cases
such as the last two.
COLLINS PLAN FOR BETTER PROGRAMS: Six hours of "blue ribbon" programs weekly
(2 apiece from the 3 networks in prime time) and the elimination of "excessive violence" — represent 2 specific
goals of NAB Pres. LeRoy Collins' drive for better programming.
He made public these ideas last week in an eloquent, heartily-received speech to a large RTES
luncheon group in New York.
Urging "a more concerted effort at all levels" against slam-bang violence, Collins said that "hearten-
ing beginnings have been made by the networks & through the efforts of our NAB Code administration."
But this wasn't enough, he indicated, declaring that such co-operative efforts must be carried further.
Said he: "Let is strive to obtain sponsorship [of outstanding drama, fine music, public informa-
tion and education] and get the stations throughout the country to agree to carry it during the evening hours
... I think the nation needs, and most broadcasters want, a greater effort in this direction. In doing so, we
can make a more significant contribution to the complicated world in which we live."
The networks were quick to comment on Collins' proposals:
ABC: "ABC is constantly pioneering in the entertainment field as well as in the field of public serv-
ice . . . The highly acclaimed Winston Churchill series and the Bell & Howell Closeup documentaries are
examples of ABC's progress. ABC-TV does not approve of portrayal of horror or violence for their own sake."
CBS: "We support Gov. Collins' objectives and look forward to the day when they can be realized."
NBC: "NBC applauds the objectives of program diversity, control of violence and high advertising
standards so eloquently outlined. NBC has already committed to its TV schedule for the coming season,
over & above a large volume of continuing programs in the informational 6c cultural fields, 2 new prime
evening hours of programming of the very type Gov. Collins urges. NBC has always opposed the broadcast-
ing of violence-for-the-sake-of-violence. We have developed additional control procedures to apply in the pro-
duction of our fall schedule."
NURROW, DIXON SURVIVE GOP ATTACKS: Two appointees to top broadcasting-related
posts in Kennedy administration — one a household figure in TV 6c radio, the other a relative unknown whose
coming impact on industry could be jolting — last week easily beat back Republican complaints challenging
their fitness for their jobs.
Senate confirmation of Edward R. Murrow, veteran CBS headliner, as USIA dir. (Vol. 17:6 p3 et seq.)
was voted quickly 6c unanimously March 15 — but only after he had been subjected to a 2-hour Foreign
Relations Committee hearing at which his "objectivity" as a newsman was questioned. FTC Chmn.-designate
Paul Rand Dixon, who for 4 years had played an unobtrusive Capitol Hill role as chief aide to Sen. Kefauver
(D-Tenn.) in the latter's anti-monopoly crusades (Vol. 17:7 p3), was hit even harder. But he won Senate
clearance March 16.
Assault on Murrow was led by Sens. Hickenlooper (R-Ia.) 6c Capehart (R-Ind.). Hickenlooper accused
him of exploiting "weaknesses or irregularities of American life" in CBS-TV documentaries, questioned his
ability as USIA chief to give a true picture of U.S. to the world. Capehart protested that Murrow hadn't been
on "positive track" in some documentaries. "Selling the United States to the world" requires the talents of a
Cadillac salesman — and President Kennedy's nominee hadn't demonstrated them, Capehart said.
Murrow retorted at the SRO hearing: "If we do not report our difficulties responsibly 6c accurately,
they will be reported by other sources and possibly distorted." He said USIA's Voice of America "should at
VOL. 17: No. 12
3
all times be steady — firm but not bellicose — carrying the conviction that we will not flinch or falter in the face
of threats or provocations."
"Extremely dangerous" was GOP tag put on FTC nominee Dixon at end of 2-day Commerce
Committee hearing (similarly jampacked) on his qualifications for job of policing advertising frauds & unfair
trade practices. Sen. Cotton (R-N.H.), complaining he couldn't get "simple & direct" answers to questions
about Dixon's intentions, said he feared the appointee was hell-bent on regulating industry instead of just
enforcing FTC law.
Cotton pored over old reports drafted by Dixon for Kefauver's Judiciary Antitrust & Monopoly
Subcommittee, grilled Dixon on such language in them as "socially desirable" advertising. Would Dixon use
his personal prejudices <& predilections to harass industry? Dixon said he wouldn't, seemed puzzled by some
Cotton questions, gave discursive answers to others. At end of his ordeal — after Cotton had left the hearing
room — Dixon pleaded that there'd been "unfortunate misunderstanding" about his policy positions. Committee
promptly voted in closed session (Cotton reported abstaining) to approve Dixon's confirmation.
Little light on Dixon's specific attitudes toward TV & radio commercial practices was shed at hearing.
Committee Chmn. Magnuson (D-Wash.) questioned Dixon briefly: (1) Didn't he agree that broadcast adver-
tising can have more impact on public than that carried by other media? (2) Didn't he agree that FTC's TV-
radio monitoring operations should be continued 6c expanded? Dixon concurred on both points, which
weren't pursued. Most of Dixon's direct testimony was on his plans to reorganize FTC's administrative setup
to make it less "hit or miss."
Also up for confirmation last week were ex-Life Washington correspondent Donald M. Wilson as
Murrow's USIA deputy and Philip Elman, from Solicitor General's office, to be FTC member. Wilson's appoint-
ment was confirmed in routine by Senate. Elman's hearing was delayed by unexpected length of cross-
examination of Dixon, but his clearance seemed sure.
UPDATED AM-FM DIRECTORY OFF PRESSES: Now in the mails to all full service
TV-AM-FM subscribers is our new 1961 Radio Station Directory, updating information on all North American
AMs 6t FMs.
The 245-page volume is a quick reference providing, for each station, licensee name 6c address, names
of management 6c engineering executives, technical facilities 6c network affiliations.
Directory is in 7 natural divisions: AM 6c FM stations by state 6c city, AMs by frequency, AM 6c FM
applications by state & city, AM 6c FM applications by frequency, AM 6c FM stations by call letters, list of
FCC's type-accepted transmitters 6c monitors.
Extra copies are available from our Radnor, Pa. offices (Box 700) at $7.50 — or $5 each for 3 or more.
Congress
ETV Is Up Again in House: For the 3rd time in as many
Congressional sessions, the House Commerce Communica-
tions Subcommittee — headed now by Rep. Moulder (D-
Mo.) — will go through a ritual of full-dress hearings on
federal-aid-to-ETV legislation this week.
As his first order of new-session business (Vol. 17:11
pl2), Moulder scheduled March 20-23 sessions for testi-
mony on a half-dozen House bills authorizing govt, sub-
sidies of up to $52 million for purchases of educational TV
station equipment. In addition to the sponsors, a score
of pro-ETV witnesses are expected to appear. Among
them: FCC Chmn. Minow & HEW Secy. Ribicoff.
Quick subcommittee endorsement of one or another of
the ETV measures — or an amalgam of them — is expected,
and supporters count on a safe majority on the full Com-
merce Committee to send legislation to the House floor.
It died there twice before. In 1958, it got trampled in an
adjournment rush. Last year Rules Committee killed it.
Moulder designated the opening day of the new round
of hearings as Congressional Day. Listed as probable
witnesses were authors of bills whose provisions ranged
from outright federal grants to requirements that the
states match govt. ETV funds. They are Reps. Roberts
(D-Ala.), HR-132; Boggs (D-La.), HR-645; Harris (D-
Ark.), HR-965; Mclntire (R-Me.), HR-2910; Rogers (D-
Colo.) , HR-5099; McDowell (D-Del.), HR-5536; Moss (D-
Cal.), HR-5602.
They’ll be followed by repeat performances by many
of the professional educators & ETV advocates who testi-
fied earlier at Senate hearings on the $51-million legisla-
tion (S-205) by Sen. Magnuson (D-Wash.), which has
passed the Senate 2 sessions in a row (Vol. 17:10 p9).
Meanwhile, the Senate put the Magnuson ETV bill on
its calendar, ready to be called up for a vote — and ap-
proval— again. As introduced, the Senate measure bore the
names of Sens. Schoeppel (R-Kan.), Metcalf (D-Mont.),
and Cooper (R-Ky.) as co-sponsors. By the time the bill
reached the Senate floor, 14 more co-sponsors had climbed
aboard. They were Sens. Pastore (D-R.I.), Monroney (D-
Okla.) , Smathers (D-Fla.), Yarborough (D-Tex.), Engle
(D-Cal.), Bartlett (D-Alaska), Hartke (D-Ind.), McGee
(D-Wyo.), Kefauver (D-Tenn.), Butler (R-Md.), Cotton
(R-N.H.), Case (R-N.J.), Morton (R-Ky.), Scott (R-Pa.).
Majority Leader Mansfield (D-Mont.) called up the
Magnuson bill March 16 as the next item of Senate Legis-
lative business. A vote on it was scheduled for March 20.
4
MARCH 20, 1961
CONGRESS EDGY ABOUT WHITE HOUSE: Republican
charges that the White House is trying to seize con-
trol of such regulatory agencies as FCC flew thick &
fast week, following disclosure that President Kennedy
had instructed the agencies to file monthly reports on
how they are doing.
As demands for investigations were heard in the
House — and rumblings of protest spread through the
Senate — the White House made haste to stop the storm by
releasing the text of a Feb. 7 letter sent to all agency &
dept, heads by Presidential asst. Frederick Dutton.
“The President is most interested in being kept closely
informed on important policy & administrative action taken
or proposed and of concern to him as chief executive or in
his other Constitutional responsibilities,” the letter said.
“He is particularly interested in having major problems of
the agency flagged for his attention.”
FCC Chmn. Minow & other agency heads were asked
to submit brief & informal reports to the White House on
the first Tuesday of each month so that President Kennedy
would be armed with information on issues he might be
asked about at his Wednesday news conferences. The let-
ter stressed that “decisions pending before independent
boards or commissions should not be included.”
Repercussions in Congress — which is always sensitive
to any White House moves to assume direct control over
regulatory agencies — were not stilled. Republicans in par-
ticular voiced suspicions that President Kennedy’s agency
advisor James M. Landis was trying to be a “czar.”
Demanding that Chmn. Harris (D-Ark.) of the House
Commerce Committee launch an immediate probe, Rep.
Springer (R-Ill.) said: “I think [President Kennedy’s]
intent is to influence the agencies in their actions & pol-
icies. There never has been a greater effort by the chief
executive to gain control over a part of the legislative
branch than is now being attempted through this memo.”
Joined in his protest by Rep. Avery (R-Kan.), another
Commerce Committee member, Springer said he saw the
fine hand of Landis (to whom the reports to Kennedy will
be channeled) in the new White House procedure. He
recalled the way the Commerce Legislative Oversight Sub-
committee had forced the resignation of President Eisen-
hower’s asst. Sherman Adams for interfering with work of
the agencies, and said the Dutton letter was “a more
flagrant violation” of White House ethics.
On the Senate side, Sen. Cotton (R-N.H.) was among
those who took umbrage. At Commerce Committee confir-
mation hearings for FTC Chmn.-designate Paul Rand Dixon
(see p. 2), Cotton demanded to know whether FTC would
be taking its orders from the White House — instead of
Congress — from now on in. Dixon said he was keeping the
President “fully informed” about FTC’s work.
Arguments about the issue spilled over into a D.C. bar
Assn, meeting, too. Before the storm broke, the lawyers
had invited Harris as a panelist to discuss “who should
regulate the regulators — Congress or the White House?”
Harris acknowledged at the meeting that he was “con-
cerned” when he first heard about the White House memo.
But he added he saw “nothing wrong” if the agency infor-
mation requested was nothing more than “in the general
nature of how the Commissions are progressing with their
business.”
Add daytimer bills: Rep. Gray (D-Ill.) has introduced
a measure (HR-5626) changing operating hours of daytime
radio stations from sunrise-sunset to 6 a.m.-6 p.m.
Alleged political misbehavior by broadcasters in a half-
hundred 1960 equal-time cases will be explored next week
by the Senate Commerce Freedom of Communications Sub-
committee (Vol. 17:11 pl2). Chief counsel Creekmore Fath
of the “watchdog” unit headed by Sen. Yarborough (D-
Tex.) told us that he had booked “46 or 47 cases — out of
several hundred or a thousand”) for March 27-29 hearings
to see how TV & radio operated last year under the
Communications Act’s Sec. 315. Identities of prospective
witnesses were withheld by the Subcommittee pending
definite scheduling of hearing appearances. Fath said,
however, that the number of witnesses wouldn’t total the
number of cases, since in some instances challenged sta-
tions were involved in more than one complaint by politi-
cians that they hadn’t been treated fairly.
FCC red-tape-cutting bill (S-1371) introduced by Sen-
ate Commerce Committee Chmn. Magnuson (D-Wash.)
would eliminate “needless duplication” in the Commission’s
processing of radio-license modification & renewal applica-
tions in safety & special fields. Requested by FCC, the
measure would permit the Commission to grant renewals
of licenses at the same time modifications are approved. In
fiscal 1959 alone, FCC Chmn. Minow said, the Commission
issued 10,500 modified licenses, then had to go through the
same paper work again to renew them.
The FCC
Allocation of Ch. 37 for the exclusive use of radio
astronomy, requested by the U. of 111. (Vol. 16:20 pl5, 23
pl4) has been refused by FCC. The Commission said it was
unfortunate that the university had already begun con-
struction on a 600-by-400 ft. parabolic antenna scooped
out of the ground but: “The tenets of good frequency
management require that equipment design fit an estab-
lished table of frequency allocations rather than adjust-
ment of the table to fit equipment designed in disregard of
such a table, if order is to be maintained in the spectrum.”
The Commission noted that there are many other services
clamoring for a chunk of the uhf and “it would be difficult
to argue that the needs of radio astronomy transcend those
of these other petitioners . . .” Furthermore, FCC said, it
would be premature to do anything until a final conclusion
had been reached in the long-range TV allocations study.
CP-holder WRMP-TV (Ch. 62) Allen Park, Mich,
seeks a shift to Ch. 20, asking FCC to substitute Ch. 20
for Ch. 62, replacing Ch. 20 in Ann Arbor with Ch. 66,
Ch. 34 in Port Huron with Ch. 62. The addition of Ch. 19
to Huntsville, Ala. is sought by North Alabama Bcstrs.,
which requests substituting Ch. 19 in Ft. Payne with Ch. 65.
Several uhf CP-holders were again denied an extension
of time to build, as FCC rejected their petitions for recon-
sideration: KMYR (Ch. 34) Los Angeles, WCBF-TV (Ch.
15) Rochester, WPHD (Ch. 23) Philadelphia, WXEL (Ch.
38) Boston, WOCN (Ch. 52) Atlantic City. Comrs. Hyde &
Lee dissented.
Valuable new volume, compiled by FCC, is a 135-page
loose-leaf document combining the Communications Act
(including amendments up to Sept. 13, 1960), Administra-
tive Procedure Act, Judicial Review Code and sections of the
Criminal Code pertaining to broadcasting. Copies are
available at 50<* from the Govt. Printing Office.
Comr. Bartley has been designated Defense Commis-
sioner, replacing Comr. Lee who becomes first alternate.
Chmn. Minow is 2nd alternate.
VOL. 17: No. 12
5
FCC LOOKS AT PLUGS IN L.A.: Dick Fishell, who had
originally declined to testify at FCC’s Los Angeles
investigation into film (Vol. 16:43 p6) on the ground
that plugola was beyond the scope of the Commission,
agreed to testify after chief hearing-examiner James
D. Cunningham had denied a motion by MCA, Fishell,
and Betty Langley and Mary Rothschild of Promotions
Unlimited to quash the subpoenas against them (Vol.
17 :11 p6) . So did all the others, except Taft Schreiber,
MCA vp and Revue Studios pres., against whom civil
& criminal actions have been recommended by Cunning-
ham for his refusal to talk about MCA’s TV activities.
Fishell’s story of plugola on the Pacific was interest-
ing & candid as he explained how he went about arranging
for plugs of clients’ products on TV & radio shows. He
admitted that he usually paid the producers, directors,
writers or whoever else might have been “helpful” with
gift certificates, a case of whiskey, or — rarely — cash. He
estimated that he had given as much as $600 in cash, but
the average was $100.
Fishell said arranging for plugs on TV & radio is
general practice, 40 to 50 PR firms have departments which
do nothing else, and — wryly — “things haven’t been as good
in the past year” (an obvious reference to the anti-payola
act which went into effect last September) .
Fishell’s Modus Operandi
He said he paid for the gifts given to those who co-
operated, but conceded that his expenses came out of the
fees charged his 50-60 clients. The clients did not know
how the results were obtained, he said.
Payment to Fishell was a flat fee, or on a per-exposure
or per-mention basis. He also dealt in the “institutional”
plug — for an entire industry, not merely a brand. Ex-
amples : pretzels, wallpaper. “Anyone who mentioned bour-
bon on the air got a case of it,” Fishell disclosed.
The plug merchant said he also supplied film shows
with wardrobes for the stars in return for clothier credit
on screen. Such arrangements, providing 20 to 30 ward-
robe changes, are commonplace, he said, eliminating a costly
item from the budgets of many weekly shows.
In one case he helped producers obtain gratis a mock-
up of a jet plane, which cost the aviation company $60,000.
Cars are commonly loaned to producers for personal use
as well as use in films for $1 a year, Fishell said. Most
studios have direct deals with the auto companies which
furnish them with new cars each year. Fishell said he once
had furnished cars to a series ( The Dennis O’Keefe Show)
that the manufacturer subsequently sponsored.
Formerly Fishell supplied production personnel with
lists of his clients, but now this is done by phone, he said.
He carefully spoke of his various activities as taking place
before Sept. 1960.
Fishell said most production companies have depart-
ments which seek out plugs and weed them out of the fin-
ished product whenever they are spotted.
Asked by Cunningham if there was any noticeable
difference in the plug field since Sept. 13, Fishell replied
that since that date most studios have been crediting on the
show the name of the firm supplying the product.
Next witness, Mrs. Mary Rothschild of Promotions
Unlimited, said her activities generally paralleled those
of Fishell, but were not as broad in scope. She said that
she usually paid cash ($150 tops; $75 average), and that
her “gifts didn’t amount to much — a salt & pepper set”
or similar small items. She said she represented products
such as tractors, lawnmowers, clothing, boats, vacuum
cleaners. Her firm is paid $200-$500 per exposure.
Mrs. Rothschild explained that she tried to get men-
tions of client products into scripts, particularly comedy
shows, by contacting producers, writers, or directors.
Like Fishell, she made a point of saying her testimony
applied to events preceding Sept. 13 — except for the cloth-
ing tie-ups. She also agreed that top management in TV-
film companies was not aware of the arrangements, and
kept a constant watch to edit out plugs.
Both Fishell and Mrs. Rothschild were asked by Cun-
ningham to furnish FCC with estimates of the largest
total amount they had given production personnel for
favors in a year’s period. Both agreed to do so.
Cunningham, at the opening of the hearing, after ask-
ing Bryant about the status of proceedings against MCA
and its vp, Taft Schreiber, was informed that his recom-
mendations for civil & criminal action were being imple-
mented, and that the records of the FCC hearing had been
turned over to the U.S. Attorney in Los Angeles.
Noting that everyone involved in the Hollywood phase
of the hearing except MCA and Schreiber had testified,
Cunningham recessed the hearing until further notice.
Bryant said later that it’s possible there may be a
resumption of the hearing in Los Angeles if the U.S. Dis-
trict Court rules against MCA and Schreiber. In any event,
the FCC investigation will continue, since it still must
hear from live-TV producers and advertisers and has not
finished its quizzing of network operations, he said.
Short-spaced Ch. 8 drop-in for Milwaukee is requested
of FCC by WXIX (Ch. 18) which proposes to operate on
both channels. WTVO (Ch. 39) Rockford, 111., asked for the
shift of Ch. 3, Madison, Wis., now used by WISC-TV, to
Rockford. Radio KTCI Terrytown, Neb. sought the assign-
ment of Ch. 13, Ch. 8 or Ch. 11.
Foreign
German viewer protests are being drawn by a docu-
mentary film series currently on the govt.-controlled Ger-
man TV network, according to co-producer Hainz Huber.
The 14-episode series dealing with the Hitler era, The
Third Reich, was a year in the making and cost the Bonn
govt. $3 million. Describing the reaction from “a cross-
section of German society” as “frightening,” Huber said
the show’s producers are being accused of “trying to spread
concepts of the Germans’ collective war guilt.” Similar
protests arose recently after an Italian govt, telecast
caricaturing the Mussolini regime. Right-wing newspapers
termed the program a “vilification of an epoch that had
become part of Italy’s history.” Italian producers were
forced to cancel the 2nd installment.
Castro opposes commercials, too. Cuba’s govt.-run
CMQ TV network announced it is eliminating commercials
from its programs because: “Commercials are largely un-
necessary in our economic structure, since most large in-
dustries are in the hands of the people, eliminating the
free-enterprise competition which motivates commercials.
When the fare grows too adult for the youngsters on
French TV, parents will henceforth receive suitable warn-
ing. A small white square appears in the lower right hand
corner of the screen — and remains there until the s-e-x-y
subject is finished. The new device, used for the first time
last week, is in addition to the announcements which are
already employed preceding this type of material.
6
MARCH 20. 1961
Networks
CBS-TV LIFTS BAN ON PLUG PRIZES: CBS-TV, which a
year ago issued a stern edict against using free plug
items on its giveaway shows, has reversed its ruling
and is now working with the plug merchants for such
items. This came out during FCC’s investigation into
TV film last week in Los Angeles (see p. 5), at which
plug merchant Dick Fishell testified that a network had
reversed its policy after spending almost $100,000 on
prizes in the past year.
While the witness was not asked by FCC attorney
Ashbrook Bryant to identify the network, Fishell later
told us that he had been referring to CBS-TV. That net-
work, he added, had asked him in the last 10 days to pro-
vide giveaway items for its new audience-participation
shows. He was told CBS-TV would again give a product
mention in return for the merchandise.
The other 2 networks never had banned acceptance of
giveaway gifts for plugs, Fishell testified, because they
had no budget to buy such merchandise.
In Hollywood, CBS-TV confirmed to us it had decided
to return to a system whereby it will arrange for prizes
from the various plug merchants. However, it emphasized
that under its new policy the network, and not the show,
will control these arrangements.
For this purpose, a new department has been set up
headed by John Palumbo, formerly CBS-TV purchasing
agent. He will arrange for gifts on a basis whereby the
product will be mentioned during the show but will not get
a screen credit, we were informed by William Tankersley,
dir. of program practices for CBS-TV on the Coast.
Tankersley explained that once Sec. 317 had been
clarified and the network knew precisely what the ground
rules were, “we decided to go back to the former system.”
He emphasized that the new department was established
not only to arrange for gifts, but to make certain there
would be no pay-offs. CBS-TV will watch carefully for any
“sneak plugs” or “plants,” he stressed. “We are operating
strictly within the law,” said Tankersley.
CBS will continue to buy some giveaway gifts, an-
other network source told us. He pointed out that gifts on
one show — Art Linkletter’s House Party — had cost $100,-
000 during the past year. With the network adding day-
time giveaway shows to its schedules, the budgets would
have soared astronomically, he said.
In N.Y., program-practices vp Joseph H. Ream told us
that to keep overhead down on giveaway shows, the net-
work is “identifying prizes with brand-name mentions, but
not plugs, within the scope of the Harris recommenda-
tions.”
Bing Crosby special will go on ABC-TV March 20,
with Carol 'Lawrence as guest star, despite the attempt
to block the scheduling of the pre-taped show by CBS show
host Garry Moore. An injunction against General Motors
(sponsor of the special) and ABC-TV was dismissed March
17 by N.Y. Supreme Court Justice Louis J. Capozzoli. ABC
expressed “satisfaction at the outcome” and said that the
dispute “merely involved a clash of parallel contractual
rights concerning one of the performers.” Translation:
Moore had claimed that Carol Lawrence, signed as a guest
on his show, was violating a 21-day exclusivity clause when
GM and ABC decided to re-schedule the special to avoid
rivalry with the March 13 Patterson- Johansson bout.
News Bureaus Expand: The networks are expanding their
Latin American news coverage:
ABC announced last week that it would open a Buenos
Aires bureau, to be headed by Robert N. Lindley. James C.
Hagerty, special events & public affairs vp, described the
move as the network’s “first step in the realization of
increased coverage, not only in South America, but also
in Central America & Mexico.”
CBS is eying additional Latin American coverage,
although the network now has stringer coverage in Buenos
Aires, Sao Paulo, Santiago, Rio de Janeiro, Mexico City,
and Caracas. Stuart Novins of CBS News is currently in
Mexico City on a tour of Central & South American news
centers. Part of his assignment will be to gauge the need
for bureau operations in these areas.
NBC will open fully-staffed news bureaus April 1
(it has hitherto operated with stringers or roving report-
ers) in Rio de Janeiro & Buenos Aires. Wilson & Lee Hall
will head the Rio bureau; Kenneth Bernstein the one in
Buenos Aires. NBC’s 3rd bureau, in Havana, is already
operative, but ■will be headed now by Richard Valeriani.
Network TV’s top time-buyer in 1960’s 4th quarter was
Procter & Gamble, with gross time billings of $11.9
million, TvB reported last week. Runners-up (in millions):
American Home Products $8.5, General Motors $8.4, Lever
Brothers $5.8. Anacin took top honors as the quarter’s
leading brand advertised, with billings of $2.9 million.
Winston cigarets placed 2nd, with $2.3 million.
Lar Daly has filed a $69.6-million “equal-time” suit
against the 3 major TV-radio networks. In an action
entered in Chicago District Court recently, Daly charged
that ABC, CBS, NBC and their o&o’s denied him in the
1956 Presidential campaign program time equal to that
granted to former President Eisenhower during the Mont.,
111. and Ind. primaries, in which Daly competed.
NETWORK SALES ACTIVITY
ABC-TV
Silents Please, Sun. 6:30-7:30 p.m. Walt Disney Presents,
Sun. 6:30-7:30 p.m., part. eff. April.
Quaker Oats (Compton)
The Law and Mr. Jones, Fri. 10:30-11 p.m. Hong Kong,
Wed. 7:30-8:30 p.m., part. eff. March &
April respectively.
P. Lorillard (Grey)
The “Oscar” Awards, April 17, 10:30-12:30 p.m.
Procter & Gamble (Grey)
Kitchens of Sara Lee (C&W)
Daytime Programming, part. eff. immediately.
Campana Sales (EWR&R)
CBS-TV
Daytime Programming, part. eff. March.
Tek-Hughes (Young & Rubicam)
Lever Bros. (BBDO)
Gerber Prod. (D’Arcy)
Kellogg (Leo Burnett)
Way Out, Fri. 9:30-10 p.m., full-sponsorship eff. March 31.
Liggett & Myers (D-F-S)
NBC-TV
Tournament of Champions, May 7, 5-6 p.m.; National Open
Golf Championship, June 17, 5:30-7 p.m.
Wilson Sporting Goods (Campbell-Mithun)
Kemper Insurance (Clinton E. Frank)
VOL. 17: No. 12
7
Programming
L8IV1 EXITS ‘UNTOUCHABLES’: That threatened boycott
of Liggett & Myers products by Italian-American or-
ganizations, because of the tobacco firm's sponsorship
of The Untouchables (Vol. 17 :9 pl2 et seq.), last week
seemed to be getting some results. L&M pulled nearly
$10 million worth of billings from ABC-TV’s fall
schedule. Among the cancellations: Participations in
Adventures in Paradise and Asphalt Jungle (an MGM-
TV show due to replace The Islanders ) — and what
amounts to a half-sponsorship of The Untouchables.
(L&M has alternated as a two-thirds & one-third spon-
sor on the Desilu-produced series.)
The battle between The Untouchables and Italian-
American factions seemed to be reaching the armistice
stage late last week, however. On March 17, Desi Arnaz,
Desilu pres.; N.Y. Surrogate S. Samuel Di Falco, chmn. of
the National Italian-American League to Combat Defama-
tion; and former N.Y. Supreme Court Justice Ferdinand
Pecora announced that “the various divergent views”
concerning the show had been “resolved.”
Agreed-on among Arnaz, the Italian-American inter-
ests, and ABC-TV :
1. There’ll be no more fictional hoodlums with Italian
names in future productions.
2. There’ll be a greater stress on the law-enforcement
role of “Nick Rossi,” the Italian detective who is Eliot
Ness’s right-hand man in the series.
3. There’ll be a counterbalancing emphasis on the
“formidable influence” of Italian-American civic officials
in reducing crime, and emphasis on “the great contribu-
tions” made to American culture by Italian-Americans.
In New York, the official reason for the L&M pull-out,
according to McCann-Erickson, L&M’s agency, was that
the tobacco firm was “displeased” with the re-scheduling
of the canceled shows to later time periods. (All 3 shows
move from 9:30-10:30 to 10-11 p.m. slots this fall.)
An agency source admitted privately to us, however,
that the Italian-American picketing had “been influential”
in triggering L&M’s decision. Similarly, ABC said that
the cancelations came in the wake of a dispute with L&M
over time periods — but refused to name the 3 advertisers
who had signed for some $6 million in participations in
The Untouchables. Reason, off-the-record from an ABC
vp: “We don’t want them under fire from pressure groups.”
The show itself, said ABC-TV Pres. Oliver Treyz, will
“definitely be back next fall, completely sold out for the
entire year through September 1962.” One place where
nobody seemed particularly concerned about the Italian-
type names frequently sprinkled in The Untouchables was,
according to overseas dispatches, Rome. There, L&M cig-
arets were still a popular luxury item on the Via Veneto,
and nobody seemed aware of a boycott.
Results of NBC’s private poll — of 12 million viewers
in 35 major markets to determine the 10 most popular
NBC-TV shows — have been tabulated. Conducted on the
local-station level, the survey asked audiences to see each
of the NBC evening shows at least once before submitting
their favorites. Viewers whose choices most closely
matched the local rating-sei'vice rankings won prizes
“valued at more than $100,000,” the network said. Top 3
audience choices in the “You’re the Critic” contest: Wagon
Train, Peng Como's Kraft, Music Hall, The Price Is Right.
President Kennedy’s news conferences are a hit, ABC
news commentator Edward P. Morgan told his audience
last week, but the reporters who ask the questions are not.
“Too often,” said Morgan, “I’m afraid we are the authors
of fuzzy or inconsequential queries which could be minim-
ized if we did our homework better or had the topic more
securely in hand ... It has been observed . . . that the
President is ‘using’ the news conference to his own advan-
tage. He is & he is entitled to. When we [reporters] make
our part more pointed & responsible, it will be to the
advantage of everybody, especially the public.” Added
Morgan: “One of the difficulties is that too many people
in the information business, particularly on the publishing
in contrast to the broadcasting side, have not quite accepted
the fact that radio & TV are here to stay as instruments of
journalism. It behooves representatives of all media to
realize that we are all now an inseparable part of the act.”
“The Roosevelt Years” is planned for ABC-TV’s 1962-
63 season as a follow-up to its 26-episode Winston Churchill
series. Mrs. Eleanor Roosevelt will serve as consultant &
advisor for the series, which will cover the 1932-45 Roose-
velt-era period and will be produced by the same team
responsible for The Valiant Years. Initially, the series will
be seen in a prime-time evening slot, said ABC-TV Pres.
Oliver Treyz. It will then get a 26-week rerun in an
earlier slot to reach school-age viewers. It will be available
for sponsorship. Said Mrs. FDR: “I think [the series]
will be very interesting from an historical point of view.
When I speak at colleges today, I find I have to explain
what a depression was.”
Broadcast editorials aid stations, the public and spon-
sors, said John McClay, WJZ-TV Baltimore gen. mgr., at
a March 14 RTES seminar in N.Y. Ben Strouse, WWDC
Washington, D.C. pres., and Terry Lee, WAGA-TV Atlanta
managing dir. agreed that “valid editorials which inform &
stimulate public thinking also lend credence to commer-
cials.” McClay and Strouse said their stations maintained
a policy of attacking “any controversial issue on which
executive staff members agree, offering equal time to op-
ponents, and editorializing on the local-level only.” WWDC,
which began editorializing Jan. 1, 1960, runs spot editorials
throughout the day, usually limited to 150 words, said
Strouse. WJZ-TV does not adhere to “a regular schedule,”
has devoted “up to 17 min. for a single editorial.”
Dispute between Jack Paar & Ed Sullivan over the
prices to be paid TV talent (Vol. 17:11 p5) reached the
name-calling stage last week before it finally fizzled out
in a shower of condemnatoi'y comments by the press. Both
networks got into the act, CBS somewhat reluctantly, NBC
wholeheartedly. “Paar has our warm support for his
forthright position upholding the freedom of all per-
formers,” said NBC. (Paar brings in $15 million a year
in gross ad billings — on a budget of $50,000 a week. Sul-
livan earns $12 million for CBS, with a weekly outlay in
the neighborhood of $110,000.)
“Fireside chats” on TV, reported planned by President
Kennedy in a new move to spell out basic administration
policies (Vol. 17:11 p4), may not come off after all. Toss-
ing down news stories that the President contemplated a
TV series of talks, starting with a speech on foreign aid,
White House press secy. Pierre Salinger said there’s been
no “formal discussion” of such a plan. Other members
of the White House staff may have talked among them-
selves about a “fireside” format, but Mr. Kennedy himself
has no present intention of using TV beyond broadcast
coverage of his regular news conferences, Salinger said.
8
MARCH 20, 1961
Advertising
New Threat to Ratings: N.Y. State Assemblyman Bruce
Manley (R-Fredonia, N.Y.), who once told us that “I’m
not a TV expert” when he tried to promote legislation
to license TV programs for a $50 fee apiece (Vol. 15:4 p6),
was hot after another TV quarry last week. In Albany,
he announced that a new bill he’s sponsoring was likely
to come to a vote shortly in the state Assembly. The bill
proposes an amendment to the state’s penal law making it
unlawful for TV-radio research firms in N.Y. to issue
rating reports — unless they’re willing to divulge their exact
research methodology, and the identity of those sampled.
In N.Y., major research firms we contacted generally
took a “no comment” position, but A. C. Nielsen, ARB,
Pulse and Trendex indicated they had no objection to re-
vealing the exact manner in which they measure broadcast
audiences. (Such information, of course, is usually an
intrinsic part of the rating reports.) What irked research-
ers privately was Manley’s call for a full statement of
identity & location of persons contacted in TV-radio sur-
veys. (“Absolute nonsense,” snapped one N.Y. research
executive, who added: “The U.S. Census makes projections
based on samples — and doesn’t tell you who was in the
sample. Why should we?”)
Likely to be affected by the bill to a large extent was
A. C. Nielsen, which operates with a small fixed sample,
identity of which is a close secret. Nielsen executives told
us unofficially that the firm’s high standing in TV-radio
research ranks would be open to question if the sample were
available to rating-conscious promotion men for “hypo”
direct-mail campaigns. Some months ago, Time Inc., while
preparing an article on TV research, spent a good deal of
time & effort in trying to locate Nielsen homes. They
managed to contact one in the N.Y. area — which was
promptly (and expensively) replaced by Nielsen with
another.
At the opposite extreme is Trendex, whose sample
constantly varies. A Trendex executive told us: “Tele-
phone numbers, picked at random, are all we have to give
out, and that’s all we will give if that bill goes through.”
Said ARB dir. James W. Seiler: “We are vigorously
opposed to bills such as Manley’s. Most research firms’
clients can & do require all pertinent information, and
companies refusing to disclose it will not long survive
economically.”
Colgate-Palmolive Co. has been ordered by FTC to
stop using TV commercials — already abandoned by the
company — which claim that its dental cream “with Gardol”
provides complete protection against tooth decay. Denying
an appeal from an initial decision last year by hearing
examiner Leon R. Gross (Vol. 16:32 p6), the Commission
ruled that Colgate-Palmolive’s “protective shield” com-
mercials misrepresented the dentifrice. The opinion by
Comr. William C. Kern noted that the company had argued
it had dropped the device and that it had been “co-operative
throughout the investigation” by FTC. “Nevertheless,”
Kern said, “respondent did not revise its advertising to
eliminate the protective shield theme until after complaint
issue.” Moreover, Kern went on, “respondent has persisted
in its argument that the advertising is not false.” FTC
concluded that “the public interest” required a don’t-do-it-
again order because Colgate-Palmolive hadn’t convinced
the Commission that “the practice charged has been surely
stopped and will not be resumed.”
FTC consent order against “false & misleading demon-
strations” on TV for “new super-strength Alcoa Wrap” has
been signed by Aluminum Co. of America, its subsidiary
Wear-Ever Aluminum Inc. and its agency Ketchum, Mac-
Leod & Grove. The agreement between the 3 companies &
FTC’s Bureau of Litigation settled a Jan. 1960 complaint
charging that commercials for the wrap were deceptive
(Vol. 16:3 p8). The consent order specified that the firms
must stop: (1) “Using demonstrations purporting to prove
Alcoa Wrap’s properties in preserving the quality or
appearance of food, or its strength, durability or any other
characteristics, when such proof is not actually given,”
and (2) “disparaging competitive products by untruthful
statements or deceptive or misleading methods.” In sign-
ing the pledge, neither Alcoa, its subsidiary nor its agency
conceded that FTC law had been violated, however.
False TV & radio advertising for analgesic prepara-
tions is charged by FTC in simultaneous complaints against
American Home Products (Anacin), Bristol-Myers (Buf-
fering Plough (St. Joseph Aspirin) and Sterling Drug
(Bayer Aspirin). FTC cited such claims as these in com-
mercials and in print-media ads as examples of misrepre-
sentations: Anacin — “Special ingredients to . . . relieve
pain . . . fast.” Bufferin — “Acts twice as fast as aspirin.”
St. Joseph Aspirin — “Faster than all 3 other leading pain
relief tablets.” Bayer Aspirin — “Fastest, most gentle.”
FTC observed acidly: “The truth is . . . there is no sig-
nificant difference in the rate of speed with which these or
any other such analgesics relieve pain.”
Dog owners dial TV to the extent of 19% more viewing
than non-pet-owners, and families owning pets of any kind
watch 16% more TV than pet-less households. So reported
Westinghouse-owned TvAR last week. In a checkup in the
5 major markets in which Westinghouse Bcstg. Co. owns
TV outlets, Robert Hoffman, TvAR mktg. & research dir.,
learned that households with dogs watched TV an average
of 6 hrs., 6 mins, daily. TvAR’s moral for advertisers in
the study: “Advertisers of pet foods & related products
can reach these prospective consumers readily & repeat-
edly through spot TV,” said TvAR vp & gen. mgr. Larry
Israel.
Newspaper circulation for 1960 reached a record high,
N. W. Ayer & Son’s Directory of Newspapers & Periodi-
cals will report this month. The 1961 compendium indi-
cates that total English-language daily circulation reached
58,240,065 — which is up 628,618 over 1959. Sunday papers
remained almost at the same figure, rising a slight 2,297
to 47,356,384. The number of dailies fell by 4 to 1,850.
U.S. Station Rate Increases
Stations
WXYZ-TV Detroit
KYW-TV Cleveland
KMSP-TV Minneapolis
WNHC-TV New Haven
KRLD-TV Dallas
WKBW-TV Buffalo
WCIA Champaign
WPST-TV Miami
KVOO-TV Tulsa
KENS-TV San Antonio
KSL-TV Salt Lake City ....
WSLS-TV Roanoke
WNEP-TV Scranton
WDBO-TV Orlando
WDSM-TV Duluth
KTBC-TV Austin, Tex
WTPA Harrisburg. Pa
WLOF-TV Orlando
WCNY-TV Carthage, N.Y. ..
WAFG-TV Huntsville, Ala.
Base Hour
Minute
Date
12600 (no change)
$725 to $1000
Mar. 15
2200 (no change)
600 to
700
Mar.
1
1200 to $1600
240 to
340
A nr. Ifi
1600 (no change)
355 to
480'
Feb.
1
1300 to $1430
300 to
330-
Mar.
1
1250 to
1400
280 to
320
Apr.
1
1000 to
1100
215 to
250
Apr.
1
900 to
1000
250 to
275
Feb.
1
750 to
825
192.50 to
212
Mar.
1
700 to
800
200 (no chVe)
Mar.
1
600 to
750
150 to
1703
Feb.
1
725 to
750
190 to
205
Mar.
1
625 to
675
135 to
160
Mar. 15
600 to
650
120 to
130
Mar.
1
450 to
600
90 to
1203
Feb.
1
525 to
575
120 to
130
Mar.
1
450 to
500
95 to
100
Mar.
1
500 (no change)
90 to
110
Feb.
1
300 to
375
60 to
80
Mar.
1
165 to
225
38.50 to
45
Feb.
1
'New Class AAA rate for spots only. -New Min. rate. 20 Sec. remains
$300 s20 Soc. only.
VOL. 17: No. 12
9
Madison Ave. too has its “rubes.” Red-faced security
officials at CBS, at least 2 major film companies and sev-
eral ad agencies and firms are on the watch for a sandy-
haired, somewhat-seedy middle-aged man who calls him-
self, variously, “George Morgan” and “George Stevens.”
His con-man pitch, which he has worked on several TV
admen & program executives, is a variation on an old
theme, but it has been successful in an increasing number
of offices. The modus operandi : He calls on an executive,
stating he’s a program buyer or representative of Britain’s
ATV. He has a large budget to spend for film shows (or
for publicity in the U.S. for ATV). He discusses prices
and British TV knowledgeably. Then, as “Morgan” is
leaving, he mentions as a casual afterthought that he’s
out of funds for the moment (“a poker game on the plane
coming over, y’know”) and could he borrow $10 (or $20
or $30, depending) until he can cash his travelers cheques?
Oddest touch: “Morgan” has been working his con game
for nearly 2 years, and it hardly ever varies. Meanwhile,
his sucker list keeps growing.
Advertising Council re-elected Lee H. Bristol, Bristol-
Myers, as board chairman at the annual meeting last week.
Also re-elected were 3 vice chairmen — Leo Burnett, Leo
Burnett Co.; Edwin W. Ebel, General Foods; Edward C.
Von Tress, Curtis Publishing Co. Five new directors were
elected — Max Banzhaf, Armstrong Cork; Raymond F. Sulli-
van, Sullivan, Stauffer, Colwell & Bayles; Gov. LeRoy Col-
lins, NAB; Robert Hurleigh, MBS; Edward G. Gerbric,
Heublein Inc. Re-elected were Pres. Theodore S. Repplier
and vps Allan M. Wilson & George P. Ludlam.
NAB Pres. LeRoy Collins, who called on advertisers at
last week’s RTES luncheon in N.Y. to help make TV better
(see p. 2), will be a headlined speaker at the annual
American Assn, of Advertising Agencies meeting April
20-22 in White Sulphur Springs, W. Va. He is billed for a
morning-session address April 22. Others tentatively listed
for the session include 4-A Chmn. Harry Harding (Young
& Rubicam), William Bernbach (Doyle Dane Bernbach),
Edward G. Gerbric (Heublein Inc.), co-chmn. of the ANA-
AAAA Committee for Improvement of Advertising Con-
tent. The annual dinner April 21 will feature a special
“Roaring 20s” show produced by ABC-TV.
American TV Commercials Festival judges have begun
screening more than 1,200 film & video-tape commercials.
Holding daily sessions throughout March, judges are
selecting 150 top commercials and 25 “commercial classics.”
Final winners will be chosen in April and announced at
the May 4 festival awards luncheon in N.Y.
Ad People: William C. Dekker, ex-Ted Bates, joins
Lambert & Feasley as vp & media dir. . . . Robert Mar-
gulies named Ted Bates vp for commercials production.
James C. Douglass, administrative vp of Ted Bates,
a dir. & member of the exec, committee, is leaving Bates
to establish his own firm in N.Y. & Geneva, to advise
business on international operations. . . . Pres. Dan Smith
& exec, vp Philip W. Abrams of Chicago’s Phil Gordon
agency, merging with Bozell & Jacobs, will join the latter
as vps & members of the plans board.
Hugh H. Johnson retires as dir. of media, Kudner
Agency, continuing to serve the agency as a consultant
. . . William W. Mulvey, former Cunningham & Walsh exec,
vp, April 1 joins McCann-Erickson as a senior vp . . . Jack
Peix, ex-BBDO, elected a vp & gen. mgr., J. S. Fullerton
Inc. . . . Pierre Garai elected a vp of Ogilvy, Benson &
Mather.
Film & Tape
Jencks On Happy State Of Film: In what amounted to
a “state of the union” address on TV film, Pres. Richard W.
Jencks of Alliance of Television Film Producers, last
week pronounced the film industry prosperous. He said
Hollywood will produce almost 3,000 new TV-film segments
this year. Almost 90% of network nighttime programming
is Hollywood-produced film, he added in an address to the
industrial div. of the Hollywood Chamber of Commerce.
The executive cited Cal. State Dept, of Employment
figures of last December showing that more than 42,000
are employed in the movie & TV-film industries in Holly-
wood— a 12-year peak. Almost 75% of this number work
in TV film, he said.
Jencks attributed TV film’s rise to 2 “miracles:” (1)
Business organization, in which film executives learned to
retool for the smaller-budgeted TV film; and (2) the
creative miracle which produced such successful series as
I Love Lucy, Bums & Allen and Dragnet.
Among his general observations on TV film:
The govt, will not set up controls over TV program-
ming. Foreign competition is unlikely to threaten domestic
production because of Hollywood’s efficiency. No foreign
producer can recover a sufficient portion of his cost from
his home market. It is much more difficult for the foreign
producer regularly to satisfy the tastes of American
viewers than it is for U.S. producers to please foreign
viewers. U.S. TV-film producers will derive substantial
income from the foreign market, particularly if import
restrictions and govt, quotas are eased.
There is little likelihood of so-called “runaway pro-
duction” becoming a threat to TV production in Hollywood.
The small or one-series producer will always be with
us despite the increasing mortality rate of first-year series.
The decline in the syndication market has not yet re-
sulted in a production loss because of an increase in the
amount of film used by the networks. The share of next
season’s nighttime network schedules to be taken by 60-
min. series will be over 50%.
Hollywood TV-film producers will watch the upcoming
pay-TV test in Hartford with great interest and are ready
to produce entertainment for any medium. Nobody knows
if the American public will respond to pay TV.
Ratings are not slavishly followed. While many low-
rated shows are canceled, a substantial number stay on.
Feminine casualties this season were June Allyson,
Barbara Stanwyck, Dinah Shore, Loretta Young, Ann
Sothern and Shirley Temple — almost the entire roster of
series starring women. Thus TV, which has never had
many shows starring the distaffers, will reach a new low
in this area next season. And the accent for next season
is more heavily than usual on masculine action & adven-
ture. Miss Shore may return with a different sponsor,
Miss Young is seeking time & sponsorship for a number
of 60-min. shows; and Donna Reed will be back with her
situation comedy.
Writers Guild of America membership has voted 405-
325 against filing by the Guild of an amicus curiae brief
in federal court in support of the $7. 5-million “blacklisting”
suit filed against the Motion Picture Assn, of America
and the Assn, of Motion Picture Producers by a dozen
writers & actors (Vol. 17:1 & 8). WGA West membership
had previously voted in favor of such intervention, but
because the margin was close the Guild took the issue to
the membership by mail referendum.
10
MARCH 20, 1961
NEW YORK ROUNDUP
ITC 1961 sales were up 43% over the Jan.-Feb. 1960
period, syndication vp William P. Andrews announced. He
pointed to ITC’s Best of the Post, now in 151 markets
(with new sales including WLOS-TV Asheville, WJBF
Augusta) and Diver Dan, sold in 34 markets (the most re-
cent including WWJ-TV Detroit, WFBM-TV Indiana-
polis). ITC’s Javelin Productions Div. chalked up recent
sales for Campy’s Corner (WCKT Miami) and Magic
Moments in Sports (WROC-TV Rochester). The network
sales div. scored a Jan. sale of Danger Man to CBS-TV.
HOLLYWOOD ROUNDUP
$3.5 million damage suit has been filed in N.Y. Supreme
Court against RKO General by Television Industries, from
which Matthew (“Matty”) Fox resigned recently as pres.
& dir. (Vol. 17:11 p8). The complaint charges RKO General
with failure to comply with several film-distribution con-
tracts. The suit was brought by TI in the name of C&C
Films and C&C International, both TI subsidiaries. Princip-
ally, TI’s beef is that RKO allegedly made deals with
“third parties” to distribute pictures whose rights are
held by TI.
Ziv-UA sees a new trend, with advertisers “turning
directly to the market-by-market field in a measure far
exceeding their previous participation,” according to syn-
dication sales vp Len Firestone. The percentage of direct
advertiser buys on Miami Undercover “soared past the
60% mark,” Case of the Dangerous Robin 54%, and, among
new signers for Sea Hunt, advertisers outnumber stations
as purchasers by 20%, said Firestone.
NTA’s first TV sale to the Soviet Union has been com-
pleted after 2 years of negotiations with the official agency,
Sovexport Film. The deal — for “Gulliver’s Travels,” a
full-length, color-cartoon feature — “resulted through sev-
eral visits to Moscow by NTA gen. mgr. Vernon Burns,”
according to Pres. Oliver A. Unger. “NTA is now arrang-
ing for additional film sales with Sovexport,” Unger said.
BBC has signed a distribution agreement with Peter
M. Robeck for its 15-episode, 60-min. documentary series,
An Age of Kings. Now in its 10th week on WNEW-TV
N. Y. and WTTG Washington, “its overwhelming recep-
tion under Standard Oil of N.J. sponsorship has prompted
us to release it commercially throughout the U.S.,” said
BBC’s U.S. TV rep Dennis Scuse.
Add syndication sales: Sterling TV has sold its 60-
min. special, “The Legend of Valentino,” in 25 major
markets. It is scheduled for broadcast the week of May 21
under Peter Pan Foundations sponsorship . . . NTA has
sold its 30-min. adventure series Assignment: Underwater
to 20 Western markets, upping the total to 70. New sales
include KOB-TV Albuquerque, KTVR Denver, KNXT L.A.
Videotape Productions’ taping of 4 commercials for
Nabisco set “a new record,” according to production mgr.
Charles Holden. The 60-sec. spots, using 8 scenes, full
sets, special lighting effects, were completed “in only 9
takes, with a start-to-finish time of just over 3 hours,”
Holden said. The commercials, narrated by Carol Reed,
were produced for Nabisco agency McCann-Erickson.
ATAS in N.Y. has named Alvin L. Hollander Jr.,
WCBS-TV program dir., and Ted Yates, WNEW-TV crea-
tive programs dir., to head the production group planning
the colorcast of N.Y. area Emmy Awards. The Emmys
will be presented to N.Y. winners on WNBC-TV Sat., May
13, 10:30-11:15 p.m., live from NBC’s Ziegfeld Theater.
ABC Films re-alignment of div. mgrs. was announced
last week. Albert G. Hartigan was named Eastern div.
mgr.; James Delaney, Southern div. mgr.; Michael G.
Gould, Central div. mgr.; James Tobin, Western div. mgr.;
William D. Hannah, Canadian div. mgr.
People: Russ Raycroft has been named Official Films
vp and gen. asst, to Pres. Seymour Reed . . . J. Remi
Crasto has been appointed NTA foreign sales supervisor.
Hollywood Museum Associates, which will equip the
Los Angeles County Motion Picture & Television Museum,
has invited 200 TV, movie and community leaders to be-
come founder-members (price: $1,000). Among those who
have signed are Bing Crosby, Robert Cummings, Desi
Arnaz, Walt Disney, Ralph Edwards, Frank Sinatra, Dore
Schary, Jack L. Warner and Jack Wrather. HMA Pres. Sol
Lesser, meanwhile, has named Max Goodland as his exec,
asst.
David L. Wolper Productions has acquired from Art-
kino the first movie footage showing actual Russian space
exploration to be released outside its borders by the
U.S.S.R. He plans to include it in his special, “Project:
Man in Space,” sponsored by Tidewater Oil Co. in 50
markets (week of May 7).
Filmaster Productions has signed Otto Graham to star
in the pilot of Touchdown! which goes into production
March 24. Fritz Goodwin is producer.
Production on the tentatively titled The Robert Young
Show begins June 5 at Desilu Gower Studios. Eugene Rod-
ney is producer of the CBS-TV series.
Warner Bros, has begun production on its new series,
Solitaire, starring Ray Danton & John van Dreelen. Fen-
ton Earnshaw is producer.
Bill Burrud Productions’ Treasure series has been sold
to 4 markets: WOR-TV New York, WWJ-TV Detroit,
XETV San Diego and KTVU San Francisco-Oakland.
Don Fedderson Productions has a new pilot, tenta-
tively called Myrnalene. The comedy is being produced by
Peter Tewksbury.
MPO TV of California Inc., TV commercial film pro-
ducers, opened new Hollywood studios last week.
NBC-TV’s Bonanza series, produced by David Dortort,
has finished production for the season.
Screen Actors Guild has appointed Conrad Nagel to the
newly-created office of 4th vp, to give SAG an officer in N.Y.
People: Warner Bros, promoted 2 asst, producers to
producers, William Stuart taking over Bronco segments
of The Cheyenne Show and Joel Rogoslin producing seg-
ments of Surf Side 6 and 77 Sunset Strip . . . Albert Ruben
named associate producer of Have Gun — Will Travel . . .
Producer Peter Kortner, who was in charge of The June
Ally son Show, has left Four Star Television . . . Gene
Levitt is named producer of Adventures in Paradise at
20th Century-Fox TV . . . Het Manheim will head Format
Films’ new program dept, for TV & movie films . . .
Howard Keel is named to Screen Actors Guild’s board, as
an alternate for Charlton Heston.
VOL. 17: No. 12
11
Stations
NEW & UPCOMING STATIONS: This week’s starter is
educational WIPM-TV (Ch. 3) Mayaguez, P.R., which
received program test authorization March 17 for
start on March 19. Owner is Dept, of Education of
P.R. which has operated WIPR-TV (Ch. 6, educa-
tional) San Juan for over 3 years. The new outlet
raises the on-air total to 583 (90 uhf), of which 55 are
educational non-commercial outlets (15 uhf). Also re-
porting its debut is a surprise Texas-border Spanish-
language station — XEPM-TV (Ch. 2) Juarez, Mexico-
E1 Paso, Tex. It began last Jan. 16 as a companion to
the other El Paso-area Spanish-language outlet, XEJ-
TV (Ch. 5). Owner of both stations is Pedro Meneses
Hoyos.
WIPM-TV has a 6-kw RCA transmitter and a 202-ft.
Ideco tower. R. Delgado Marquez is gen. mgr. of both
WIPM-TV & WIPR-TV. Pedro J. Boscio is WIPM-TV
resident program dir. and Domingo Albino, resident engi-
neer.
XEPM-TV is using Mexican gear to put out a 6.3-kw
ERP signal from a 1,000-ft. tower. M. D. Heredia is gen.
mgr.; Sergio D. Molinar Jr., sales mgr.; Juan Gaytan
Muruato, film buyer; Miguel Garcia, program dir. Base
hour is $100. Reps are National Time Sales and Harlan G.
Oakes.
* * *
In our continuing survey of upcoming stations, here
are the latest reports from principals:
XEFA-TV (Ch. 2) Nogales, Mexico (which will also
serve border town Nogales, Ariz.) has changed to April 15
target for start as Spanish & English language outlet,
writes Reed N. Haythorne, operations dir. It’s installing a
1-kw Electron transmitter and work is also proceeding on
230-ft. Liberty tower. A specially designed Electron dipole
directional antenna is on hand and is scheduled for instal-
lation on tower March 20, when transmitter also is sched-
uled to be ready for use. Base hour will be $150. Rep will
be Sonora Television Sales Co.
WLTV (Ch. 13) Bowling Green, Ky. hasn’t set a target
for programming, but has a 40-kw Standard Electronics
transmitter scheduled for delivery in “approximately 60
days,” writes owner George A. Brown Jr. Studio-trans-
mitter building also is to be ready in about 60 days.
Anchors are now being laid out for 600-ft. Stainless tower
for which an RCA antenna has been ordered. Network
affiliation, base hourly rate and rep not chosen.
CHCC-TV (Ch. 10) Coronation, Alta, has changed
target to May 15 for start as a satellite of parent CHCA-TV
(Ch. 6) Red Deer, Alta., writes Pres. G. A. Bartley. A 2-kw
Canadian GE transmitter is due to arrive in mid-April and
work on a 200-ft. Wind Turbine tower started March 1.
It will be an unattended repeater station and will be sold
as a bonus to CHCA-TV which has a $200 base hour.
CKRT-TV (Ch. 7) Riviere-du Loup, Que. plans Septem-
ber programming, reports Luc Simard, pres, of owner radio
CJFP there. A 5-kw Canadian Marconi transmitter has
been ordered. It is building a road to the transmitter site
and expects to have a studio-transmitter building there
ready by the end of June. A 170-ft. tower is scheduled to
be ready by July when an Alford 3-bay antenna is due.
Base hourly rate not reported. Rep will be J. A. Hardy.
Canadian TV stations must pool their efforts to help
each other meet Canadian-content programming require-
ments (55% Canadian by April 1, 1962; Vol. 17:8), BBG
Chmn. Dr. Andrew Stewart told the CAB annual meeting
in Vancouver last week. He asserted that no single station
could make the quota on its own resources, and recom-
mended that stations exchange their local programs freely
in order to build Canadian content without sacrificing
quality. Recognizing the need to increase sources of Can-
adian TV talent & programs, CAB voted $100,000 for use
over the next 5 years to assist the Dominion Drama Fes-
tival. New CAB officers elected: Pres., Don Jamieson
(Newfoundland Bcstg.); vps J. A. Pouloit (CFCM-TV
Quebec City) & Alan Waters (radio CHUM Toronto).
Westinghouse will cover next month’s Eichmann trial
in Israel with its own newsman, Jim Anderson, asst, chief
of the WBC European News Bureau. He leaves for Israel
this week and will remain throughout the trial, with his
reports supplementing network-fed coverage. A special
60-min. documentary on the moral, historical and legal
aspects of the case is now being produced by WBZ-TV
Boston for use on the 5 WBC stations. At the network
level, all 3 networks have outside-courtroom coverage plans
and pre-trial specials to supplement pool films of the actual
proceedings (Vol. 17:8 p5). The Israeli govt., presently
reviewing courtroom coverage problems, is expected to
sustain the original “exclusive world rights” agreement
with Capital Cities Bcstg. Corp.
TvB membership increased by 11 stations last week,
imported William B. MacRae, TvB dir. of station relations.
New members outside the U.S. include TWW Ltd. England;
CFTO-TV Toronto; Frankfurt-Fries Fersehen GmbH. New
U.S. members include KFYR-TV Bismarck, N.D.; KTVT St.
Louis, Mo.; KMTV Omaha, Neb.; WTOC-TV Savannah, Ga.;
WGN-TV Chicago; WPIX N.Y.; KDAL-TV Duluth-Supe-
rior, Minn.; KXLY-TV Spokane, Wash.; latest TvB mem-
bership total : 240 stations, 3 networks, 16 station reps, and
4 ETV members.
Vhf-uhf operation for an additional 90 days is sought
by KFRE-TV Fresno which is switching from Ch. 12 to
Ch. 30. The station informed FCC that it needs the addi-
tional time to devise means of filling in areas inadequately
served by Ch. 30, and that dealers & servicemen are having
delays in getting enough Ch. 30 conversion units to meet
demand. The Commission recently rejected request of
KJEO (Ch. 47) & KMJ-TV (Ch. 24) which asked for im-
mediate cessation of the Ch. 12 operation (Vol. 17:11 pll).
Triangle Stations will produce a 30-min. color and b&w
TV film documentary of the March 25 Sebring (Fla.)
Sports Car Endurance Race for availability to its own &
other stations throughout the country. Triangle also is
scheduling direct radio coverage from Sebring, in the form
of 3-min. reports every half hour by sports-commentator
Bill Webbe.
Facility changes: WTOC-TV (Ch. 11) Savannah, Ga.
boosted power to 316 kw March 8 • WAFG-TV (Ch. 31)
Huntsville, Ala. boosted to 204 kw Jan. 7 • KVIQ-TV
(Ch. 6) Eureka, Cal. boosted to 100 kw Dec. 24 after mov-
ing to new site.
Sale of WROC-TV (Ch. 5) Rochester for $6.5 million
to Ch. 10 share-timers WVET & WHEC-TV (Vol. 17:5 pl4)
should be denied or set for hearing, according to petitions
filed with FCC by NABET & AFTRA, which charged seller
Transcontinent TV Corp. with abrogation of contracts.
12
MARCH 20, 1961
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
Sterling 3-1755
ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
CHARLES SINCLAIR, Chief
WEST COAST BUREAU
6362 Hollywood Blvd.
Hollywood 28, Cal.
Hollywood 5-5210
DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business OFFice.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: James A. Jurist, ex-CNP dir. of business
affairs, joins NBC News in same capacity . . . Gerald Mar-
enoff, ex-CBS-TV stations div., named business mgr., CBS-
TV Spot Sales, succeeding Ben Margolis, who joins TvAR
as admin, asst, to gen. mgr. Larry Israel . . . Philip E.
Silverberg named a CBS-TV senior attorney . . . Burroughs
H. (Buck) Prince, Monitor managing editor, named NBC
N.Y. news mgr.
Mrs. B. Gail Yingling, ex-Grey Advertising, appointed
comptroller & treas., Storer TV Sales Inc. . . . David N.
Simmons, ex-Simmons Associates & John Blair & Co.,
named TV vp for rep Devney-O’Connell . . . Walter A.
Schwartz named WBC national radio sales mgr. . . . Milton
H. Blackstone appointed advertising & exhibit coordinator
for 1961 American TV Commercials Festival . . . Joseph A.
McDonald, of Smith, Hennessey & McDonald Washington
law firm, former NBC vp-treas. and veteran negotiator
with ASCAP, named associate counsel of all-industry TV
Station Music License Negotiating Committee, joining gen.
counsel Ralstone R. Irvine, N.Y. (Vol. 17:11 pl4).
Kenneth Adam, BBC TV program controller, will be-
come TV network dir. in June, succeeding Sir Gerald
Beadle. The latter, with BBC for nearly 38 years, will
lecture-tour the U.S. this fall . . . John F. CundifF, named
WNHC-TV New Haven station mgr., will also continue as
gen. sales mgr.
Robert D. Squier, ex-TV producer-dir., Walter Reed
Army Medical Center, named U. of Texas TV program dir.,
succeeding Harvey R. Herbst, on leave to assist forthcom-
ing educational Ch. 9 Austin . . . John Baade Jr. advanced
to new post of local sales mgr., WOAI-TV San Antonio.
Obituary
Richard A. Cullinan, 52, exec, vp of Albert Frank-
Guenther Law, died March 12 in Morristown (N.J.) Memor-
ial Hospital after a brief illness. He had been with the
national ad & PR agency since 1929, became a vp in 1947,
a director in 1949. He was elected a member of the agency’s
4-man executive committee last year. He is survived by
his wife & 2 daughters.
Alvah H. Chapman Sr., 71, pres, of R. W. Page Corp.
which operates WRBL-TV & WRBL Columbus, Ga., died
March 1.2 at his home. He is survived by his wife, a
daughter and a son.
Meetings this week: IRE international convention
(March 20-23). Waldorf-Astoria & the Coliseum, N.Y. •
RTES meeting (21). Author Martin Mayer will speak on
the function of TV columnists. Hotel Lexington, N.Y. •
Assn, of National Advertisers workshop on shows & ex-
hibits (22). Plaza Hotel, N.Y.
Edgar G. Shelton Jr., ABC Washington vp, resigns to
form his own public & government relations firm — the
name to be simply “Shelton.” Before joining ABC in 1957,
he served as dir. of the U.S. National Security Training
Commission. During the 1960 campaign, he took a leave
of absence to handle promotional & public relations projects
for Sen. Lyndon B. Johnson.
Auxiliary Services
CCTV RECORDER SHOWN: Ampex demonstrated its low-
cost single-head TV tape recorder designed for closed-
circuit uses (Vol. 17 :11 pl4) last week at its Redwood
City, Cal. labs. The new VR-8000 will carry a basic
price of $20,400, less than half the price of a broadcast-
type Videotape recorder.
Ampex said the new machine, which is not recom-
mended for broadcast use and is incompatible with broad-
cast VTRs, has been under continuous development since
1957. The VR-8000 has a single record-reproduce video
head, using a helical-scan recording technique, signific-
antly reducing the electronic complexity of the recorder.
Here are the other features, as explained by Ampex Video
Pi’oducts Co. mgr. Leonard E. Good:
(1) Long-life performance, with no maintenance ad-
justments normally required during an operational span
of 250 hours. (2) Full fidelity of the camera pick-up is
maintained in the recording. (3) Standard 2-in. video tape
is used, but tape speed is 7% in. per second (as opposed
to 15-in. on broadcast recorders), permitting the recording
of 2 hours of material on a 12%-in. reel of tape. (4) Tapes
made on any VR-8000 may be played back on any other
VR-8000. (5) The unit weighs about 500 lb. and is self-
contained in a cabinet 24-in. deep, 56-in. high & 42-in.
wide, occupying 7 ft. of floor space.
Officials stressed that Ampex will continue to offer
further improvement & refinement of the standard 4-head
Videotape broadcast recorder — of which more than 760
are now in broadcast use.
NCTA reorganization plans under new Pres. William
Dalton were approved last week at his first full-scale meet-
ing with the executive committee of the community-antenna
operators’ organization in Washington. NCTA’s com-
mittee structure will be revamped and a “complete over-
haul” of hq communications & publications will be under-
taken. In an analysis of legislative problems, Dalton said
he’s “confident that self-regulation rather than legislation
is the ultimate key to harmony between CATV operators
& local TV stations.” A feature of the sessions was a
Broadcasters Club reception at which members of Congress,
govt, officials, broadcasting executives and trade-press
representatives were introduced to Dalton.
Translator starts: K82AM Waimea, Kauai, Hawaii
started tests March 4, repeating parent & owner KGMB-
TV Honolulu. • K72BF, K76BD & K80AY Booker, Tex.
have set March 25 target for starting to repeat KGNC-TV,
KVII & KFDA-TV Amarillo.
VOL. 17: No. 12
13
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
El A FIRMLY OPPOSED TO ALL-CHANNEL-SET LAW: One subject on which TV set
makers seem substantially agreed is their opposition to FCC's proposed legislation which would require pro-
duction of all-channel vhf-uhf sets (Vol. 17:5 pi et seq.). The issue ranks among industry's major ones, along
with foreign imports (see story below).
Edward R. Taylor, of Motorola, chmn. of EIA's consumer products div. executive committee, put
receiver-legislation situation this way at a news conference following his committee meeting at EIA's Spring
Conference in Washington last week:
"The FCC should decide the allocation policy first. It makes no sense to force 93% of the people to
buy something they can't use now. We're opposed to any edict of that sort by the government. We don't
believe govt, should dictate what manufacturers should produce. Making such sets would penalize the con-
sumer about $20-$25. There are enough elements of confusion in our business as it is. Further confusion
would stop the market."
Noting that FCC Chmn. Minow believes that set makers would enlarge their market if they produced
all-channel sets (Vol. 17:11 pi), Taylor said :''We might — if FCC settles the allocations first." Asked whether
an all-uhf system could serve the nation adequately, Taylor said that viewers are getting good service where
uhf stations offer good programs. "If the FCC were to move TV to uhf in, say, 5 years at the minimum, we
might be able to get some agreement" on such a plan. Here are his comments on other major topics:
FM stereo — "We see a tremendous market — perhaps a little slow to siart at first. Some people ask
whether it's going to hurt stereo phono. We think one will help the other. But we all hope that manufacturers
will get the best out of the system — not produce a pseudo multiplex radio."
Color TV — "It wasn't on our agenda. Speaking for Motorola, we're not planning to make a set. We
were in it in 1954 & got out. Things were wrong with the transmission & the tube. We need a better tube. The
present tube with its 65-degree deflection is too bulky. But we want color to come, and we recognize that
Zenith's entry into the field, with power & prestige, is bound to add impetus."
Public relations program — "We need a program — but we haven't been able to get adequate support
from major manufacturers yet. People seem to regard a TV set like auto brakes; they're damn near worn out
before you notice them. The picture gets grayer & grayer, and the owner isn't aware of it unless he looks at a
new set — which he seldom does. It isn't like a new car parked out front."
Deceptive advertising practices — Committee again discussed code for retailers patterned after that of
American Home Laundry Assn. (Vol. 16:38 pl6) but no final action was taken. "AHLA will review the results
of a year [of its code] in April," Taylor said, "and we'll see what they report."
Closed-circuit TV — C. Russell Cox, of Andrew Corp., chmn. of EIA industrial electronics div. execu-
tive committee, told newsmen: "The market has been most disappointing — but manufacturers are still hopeful."
GOVT. & EIA PONDER IMPORT PROBLEM: Simmering import problem bubbled with
renewed heat on a variety of fronts last week. EIA restated its strong opposition to free & easy marketing of
imports. Commerce Dept, headed off a threatened boycott of Japanese components. A top TV-radio manu-
facturer defended use of imported components, called them job-makers for American workers.
EIA Board, meeting in Washington last week, voted support of 3 bills in import field: (1) HR-1149 —
to prevent the advertising of any foreign-produced article unless the ad states country of origin. (2) HR-2484
— to amend the Tariff Act to provide that imported goods, unpacked & repacked in U.S., be remarked with
14
MARCH 20, 1961
country of origin. (3) HR-4693 — to require marking of articles (as contrasted with marking of packages) with
country of origin throughout chain of distribution to consumer. (See p. 15 for other board actions.)
Conference also heard strong plea, in luncheon speech by Trade Relations Council Pres. H. B. McCoy,
for support of legislative & administrative action to protect domestic industries. "It seems almost inconceiv-
able to me," he said, "that the U.S. market can be virtually thrown open as a free market to all commerce
with little control of any kind, when, at the same time, new governmental policies & programs to reduce
unemployment are intended to be effective. At the moment, these 2 contradictory policies would seem to
present a real dilemma to the administration and certain members of Congress."
Administration's concern "over the welfare of any group of American workers who may be
adversely affected" by imports was expressed last week by Secretary of Commerce Luther H. Hodges. He
obtained a 90-day postponement of the boycott of Japanese components scheduled by IBEW's Chicago local
(Vol. 17:5 pl5). The union had voted to handle no Japanese parts after May 1. Hodges met with Local 1031
Pres. M. Frank Darling and "conveyed to him my appreciation, and that of the Administration, of his willing-
ness to work with us in a genuine effort to evolve some equitable solution." One solution indicated as in the
wind: Allocation of additional defense contracts to the Chicago area.
"Fallacious" was the label slapped by Motorola Pres. Robert W. Galvin on thinking that "Japanese
imports represent any great loss of jobs in the Chicago area. I don't think it has affected 500 jobs," he told a
news conference last week. "We at Motorola have never lost a job because of Japanese imports," he was
quoted as saying. "In fact, it has created jobs for us. We probably create twice as many jobs as we lose
by buying imported components." Galvin said Motorola studied comparative costs of assembling Japanese
radios both in Japan & in the U.S., concluded U.S. assembly is some 20% cheaper after compensating for
import duty, transportation and insurance.
Wall St. Journal editorialized on "The Only Way to Win” the import contest in its March 15 edi-
tions: "Any boy knows that when you're faced with a challenge, economic or otherwise, you don't win by
barricading the door & crawling under the bed. You win by opening the door and meeting the competition
with the best you've got."
ELECTRONICS IN '60 — SALES UP, PROFIT DOWN: Sales rose 5.9% but net profit
slipped 16.3%. That sums up our tally of 1960 financial results of 27 "weathervane" companies in various
branches of electronics. The profit drop in electronics apparently was considerably steeper last year than
in most other segments of industry — at least judging from Wall Street Journal's recent tabulation, which
showed 481 industrial firms down just 2.1% in profits from 1959 to 1960.
Electronics' aggregate profit decline of 16.3% doesn't tell the whole story, however. The larger
companies, harder hit than many smaller specialized electronics firms, weigh heavily in any aggregate
measuring of profits. Of the 27 firms tallied, 11 (or more than 40%) reported profit increases in 1960 over 1959.
Sales increases were shown by 20 of the 27.
We divided the 27 electronics firms in to 3 rather arbitrary categories — (1) Widely diversified com-
panies; (2) companies known primarily as consumer-product manufacturers, and (3) parts, tube & transistor
firms. Diversified group showed largest profit drop; parts group reported slight profit increase; consumer
group had lowest increase in sales. Details:
Diversified group (10 companies): Aggregate sales in 1960 up 6.4% from 1959; aggregate net profit
down 17.5%. All but one of the firms showed a sales increase for 1960, and 4 reported earnings increases.
Consumer-products group (7 companies): Aggregate sales up 1.6%; net profit down 16%. Sales
increases shown by 5, profit increases by 2.
Parts-tubes-transistors group (10 companies): Aggregate sales up 8.7%; net profit up 1.9%. Six
of ihe 10 reported sales increases; 5 reported profit increases.
TV-RADIO PRODUCTION: EIA statistics for week ended March 10 (10th week of 1961):
March 4-10 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 103,323 104,528 102,939 1,018,531 1,243,590
Total radio 277,470 269,441 350,468 2,749,607 3,468,711
auto radio 75,154 84,612 149,147 856,618 1,501,044
VOL. 17: No. 12
15
NEW SETS-SOME PRICES LOWER: Admiral announced
an all-new “1962” line of 19-in. TVs with some tech-
nical innovations, plus its 1962 transistor radio line and
2 portable phonographs last week. Zenith launched 7
new spring-summer promotional TVs & 2 radios. RCA
introduced 3 radios & 2 portable phonos. In each case,
some tendency to lower list prices was showing.
Admiral’s 19-in. portable TV line became the first to
incorporate the GE-designed Compactron multi-element
tube (see p. 16) — in this case a triple-triode including gated
AGC, automatic sync separator and automatic interference
rejector. Among other engineering developments in the
Admiral sets: DC restoration circuit (automatic contrast
restoration), thermistor picture stabilizer, adjacent-chan-
nel sound trap.
Only 3 of the 19-in. portables & consolettes carried
suggested list prices as we went to press. The price news
was made by a single-button, remote-control portable at
$199.95. The low-end set in the line lists at $169.95, with
step-up at $179.95.
In the radio line, Admiral introduced “the smallest all-
American shirt-pocket radio ever produced” — a 6-transis-
tor unit (3 3/8 x 7/16 x 1-in.) at $24.95, with step-ups at
$34.95 (7 transistor) & $44.95 (8 transistor). Other trans-
istor portables run up to $275 for a 9-transistor, 9-band,
4-antenna set. Admiral also showed portable phonos at
$49.95 & $59.95.
* * *
Zenith’s promotional “spring special” line begins with
a 19-in. portable at $169.95, and features the return of a
21-in. set to the line — a table set which will list (with
matching swivel base) at about $199.95. The models also
include one step-up 19-in. portable, 4 other 23-in. sets.
Zenith also is introducing a low-priced AC-DC table radio
and a special on the Royal 275 transistor radio with carry-
ing case & batteries at $39.95.
* * *
RCA’s 3 radios & 2 portable phonos “each represents
the lowest RCA Victor price in years,” according to RCA
Sales Corp. mktg. vp Raymond W. Saxon. The new sets:
A 5-tube table-model radio at $14.95 (“the lowest priced
RCA Victor table radio in 20 years”); an unpriced step-up;
a 6-transistor pocket radio at $24.95; an automatic mon-
aural portable phono at $49.95, and an open-list stereo
version.
* * *
Other new products announced last week: (1) Granco
FM-AM radio at $29.95. (2) Zenith ear-level hearing aid,
weighing 1/3 oz. with battery, at $275.
RCA Chmn. David Sarnoff proposed last week the
establishment of a national medical clearing house linked
electronically with every major hospital & medical school
in the nation. Addressing the National Health Council
Forum in N.Y., he said computers “enable us to store ac-
cumulated knowledge compactly, update it continuously,
recall it instantly. Through a blend of electronic compu-
tation & communication techniques,” he continued, “it
would be possible to establish a central repository for all
the latest medical information.” He called upon the AMA
and the electronics industry to create a joint group to
explore the feasibility of the idea, forecast an eventual
“medical school of the world” via global TV.
Iflore about
EIA Board Actions: In addition to voting support of 3 bills
affecting imports (p. 13), EIA board took these votes last
week at the spring conference in Washington:
(1) To oppose S-836, requiring Small Business Admin-
istration supervision of certain kinds of govt, contracts.
EIA spokesman said that EIA “doesn’t believe there should
be another govt, agency involved in any already complex
procurement setup.”
(2) To organize a “massive effort,” enlisting other
trade associations, opposing efforts in Congress to require
govt, take title to patents developed under govt, contracts.
(3) To approve legislation permitting judicial review
of the Secy, of Labor’s Walsh-Healey determinations (wage
minimums for govt, contracts) in U.S. Federal District
Courts other than solely in District of Columbia Circuit.
Board also received report of an ad hoc committee,
headed by RCA’s B. J. Haley, on internal EIA reorganiza-
tion— “proposing far-reaching changes & expansions in the
association organization in line with industry growth.”
The board decided to study the report, indicated that
action, if any, wouldn't come for at least a year.
* * *
EIA board members elected at the Association’s Spring
Conference in Washington last week: T. A. Johnson, Col-
lins Radio; Clarence H. Hopper, CBS Electronics; Maj. Gen.
W. P. Corderman, Westrex Corp. Consumer-products div.
elected to its executive committee Herschner Cross, GE,
and the military-products div. elected to its executive com-
mittee Dr. Carl A. Frische, Sperry Gyroscope.
* * *
EIA is lobbying in Congress for legislation indemnify-
ing defense manufacturers against uninsurable claims re-
sulting from missile & rocket accidents. Meeting at EIA’s
Spring Conference in Washington (see p. 13), the Small
Business Committee headed by Rixon Electronics vp C. J.
Harrison decided to press for enactment of such a space-
age law. It was pointed out that component manufacturers
could be liable for multimillion damages if a runaway
rocket — say — should hit a heavily-populated area.
Mergers & acquisitions: General Instrument plans to
acquire through a stock exchange Pyramid Electric, Dar-
lington, S.C. manufacturer of capacitors (1960 sales: about
$7.4 million). The proposed amalgamation, subject to the
approval of stockholders of both concerns, calls for the
issuance of one share of GI common for each 17% Pyramid
common shares and one share of GI common for each 6%
shares of Pyramid preferred • Astrex stockholders have
approved merger with Radio Electric Service, Philadelphia
parts jobber (Vol. 17:5 pl9) • Standard Kollsman’s pro-
posal to purchase Casco Products’ approximately 46,000
shares still outstanding for $10.15 a share was approved
by Casco stockholders last week. Standard Kollsman
owned more than 90% of Casco’s shares (Vol. 16:29 pl5).
Hoffman has merged its consumer-products and indus-
trial-products divisions into a new commercial-products div.
“in order to provide the consumer-product marketing &
sales facilities to our industrial-product line.” Ray B. Cox,
former consumer-products div. vp-gen. mgr., takes over
the same title & duties for the commercial products div.
Dr. Jerome B. Wiesner, ex-MIT, and President Ken-
nedy’s special asst, for science & technology, receives EIA’s
1961 Medal of Honor, first govt, official to get the award.
16
MARCH 20. 1961
JAN. RETAIL SALES OFF: EIA last week officially re-
ported January retail sales of TV sets were down 32%,
radios down 28% from the Jan.-1960 levels. There was
some optimism, however, in unofficial preliminary
figures for February, which showed retail TV sales
down only 12%, radio sales down 9% from the year-
ago figure. The preliminary February sales also
showed a continuing reduction in inventories of both
TVs & radios.
Here are EIA’s official TV-radio production & retail
sales statistics for Jan. 1961 compared with Jan. 1960:
TELEVISION "
Total Production Uhf Production Retail Sales
January 1960 590,867 50,119 590,867
January 1961 399,791 25,270 803,388
RADIO
Total Auto Radio FM Radio Retail Sales
Production Production Production (excl. auto)
January 1960 1,355,788 632,461 40,162 803,388
January 1961 1,090,073 387,136 50,421 580,680
* * *
Factory sales of picture & receiving tubes in January
dropped below the year-ago levels both in unit & dollar
volume, EIA reported last week. TV picture tube sales in
1961’s initial month totaled 707,835 units valued at $14,-
430,755 — down from 795,250 units at $15,831,430 in Jan.
1960, but ahead of Dec.-1960’s 531,747 at $11,042,159. Re-
ceiving tubes in Jan. 1961 sold 26,343,000 units at $22,227,-
000 — down from both the year-ago month’s 31,367,000 at
$26,872,000 and Dec.-1960’s 27,066,000 at $23,571,000.
Electronics industry’s sales volume will double to $20
million in the next 10 years, Motorola Pres. Paul W. Gal-
vin told a meeting of the Investment Bankers’ Assn, of
America last week in Chicago. He predicted a “big change”
in the electronics industry during that time— the trend to-
ward solid functional circuits and away from intercon-
nected components. “The essence of the electronics busi-
ness of the long-term future,” he said, “will be materials,
not components or their circuitry.” As a result, he added,
physicists, chemists, metallurgists & mathematicians will
assume more important roles in electronics labs, and equip-
ment manufacturers will make more of their components
as well as finished products. He said the electronics indus-
try will remain “fiercely competitive” and expressed con-
cern over inflated prices of electronics stocks. Limited
earnings, plus the need for much higher than traditional
capital investment, he added, will force retention of large
portions of earnings and higher debt-to-equity ratios than
in the past.
Recession is “bottoming out” and the U.S. economy is
now returning to post-slump levels, market-researcher
Sindlinger & Co. concluded last week after exploring “10
areas of statistical evidence.” One of them: An increase
in used-car buying plans, running ahead of the previous
year for the first time since April 1960.
Japanese TV-radio manufacturer Sanyo Electric Co.
is establishing a U.S. subsidiary, Sanyo Electric (America)
Corp., to handle sales in American markets, according to
an Osaka-dated report in Home Furnishings Daily. Chan-
nel Master Corp., which sells Sanyo radios & other prod-
ucts in U.S. under its own brand label, reportedly will have
“managerial participation” in the new U.S. firm.
Compactrons & Nuvistors: Those new advances in elec-
tron-tube technology, on which we have reported regularly,
are now finding their way into increasingly more elec-
tronic equipment. GE’s multi-unit Compactrons (Vol.
16:27 pl4), offering potential cost savings, appeared last
week for the first time in TV sets, and RCA is demonstrat-
ing 13 commercial uses for its tiny nuvistors.
First TV set to employ a Compactron is the new
Admiral 19-in. portable, which uses a triple triode for 3
separate functions (see p. 15). GE last week announced
availability of 4 new Compactrons in addition to the 2
placed in production previously : A dissimilar double triode
for TV vertical-deflection oscillator & amplifier; a duplex-
diode twin triode for TV horizontal oscillator & horizontal
phase-detector service; a 3-section triode for amplifier
applications; a damper diode for TV horizontal deflection
circuits.
RCA announced last week that production of nuvistors
now totals “many thousands a week” and it expects to
manufacture “several million units” in 1961. Five com-
mercial types are now available, and 7 new triodes & one
tetrode will soon be added to the line.
At this week’s IRE convention, RCA will show 13
nuvistorized devices made by RCA and other manufac-
turers. These will include RCA & Standard Kollsman vhf
TV tuners, Harman-Kardon FM tuner, Ampex microphone
preamplifiers, Daven plug-in video pre-amplifier, Packard
Bell industrial TV camera and beacon IF amplifier, Collins
weather radar.
RCA -will also show a military & industrial version of
its new 21-in. color tube at IRE convention (Vol. 17:11 pl6).
ITT-Wells-Gardner Deal: ITT has acquired approximately
10% of Wells-Gardner’s stock and is entering into an
“engineering & manufacturing assistance” agreement with
the Chicago private-label TV-radio firm. ITT last week
confirmed to us that the step is being taken “as part of the
further development of our world-wide radio & TV receiver
manufacturing program.” A company spokesman said
Wells-Gardner will supply ITT with “engineering & manu-
facturing assistance.”
The agreement carries no implication that ITT will
re-enter domestic TV-radio manufacturing, the company
spokesman stressed. ITT made TVs & radios for the U.S.
market from 1949 to 1956 through its Capehart-Farns-
worth Co. It sold the Capehart name in 1956 to Benjamin
& Robert Gross, who re-sold it in 1959 to the present
Capehart Corp. (formerly Dynamic Electronics-N.Y. Inc.).
ITT, through affiliates of its International Standard Elec-
tric Corp., manufactures TVs & radios in Australia, Aus-
tria, Belgium, Brazil, Chile, West Germany, Spain & Great
Britain, and is part owner of Japanese TV-radio manu-
facturer Nippon Electric Co.
Wells-Gardner, of Chicago, is one of the largest
private-label consumer electronics manufacturers, and
makes products for Montgomery Ward, Western Auto
Supply, Gamble-Skogmo and others. At currently quoted
stock prices, ITT’s 10% of Wells-Gardner’s 422,400 out-
standing shares would be worth something over $1 million.
In 1959, Wells-Gardner reported sales of $24,259,901, net
profit of $747,728 ($1.77 per share). The company’s 1960
report is due in the next few weeks.
Entering magnetic tape field, Burgess Battery Co.
announces it will make & market acetate & mylar audio
recording tape. Burgess is a division of Servel Inc.
VOL. 17: No. 12
17
Magnavox to Make Organs: The long-rumored Magna-
vox electronic organ will make its debut at the NAMM
Music Trade Show in Chicago in July, Pres. Frank Frei-
mann announced last week. Magnavox, it is believed, will
thus become the largest U.S. electronics company manu-
facturing organs.
Freimann predicted a $500-million market for elec-
tronic organs within a decade. “Electronic organs already
surpass pianos in dollar volume and are pressing hard in
unit sales,” he said. “The sale of organs has increased 20%
per year since 1955, and has now reached an annual retail
sales mark of $185 million.”
Like Magnavox TV & stereo, the Magnavox organ will
be sold directly to franchised dealers. The company has
established a separate division, which will manufacture
& sell the line “on a highly selective franchise basis.”
The Magnavox organ, said Freimann, “will be the first
transistorized organ in the popular price range, and the
only instrument with a truly high-fidelity acoustical sound
system.” Music stores are slated as principal outlets.
Emerson Argentina S.A. has been established in
Buenos Aires to manufacture & market Emerson TV, radio,
hi fi, air conditioners, air purifiers and dehumidifiers under
license from Emerson Radio Expore Corp., a subsidiary of
Emerson Radio & Phonograph. Emerson is “negotiating
for the acquisition of a stock interest in the Argentine
firm,” according to Emerson Pres. Benjamin Abrams. The
company has bought land for a new plant in Buenos Aires,
will operate in rented quarters until permanent facilities
are built. Production is due to begin within 8 months.
Emerson Argentina has been established with initial
capital of $1 million. Its principal stockholders include
Argentine industrialists Manuel Sielecky, pres., Rodamotor
S. en C.; Moises Vainer, pres., Aurora S.A., and Carlos
Glucksmann, pres., Cia. Comercial Condor. Emerson will
be represented on the Argentine company’s board by vp
Joseph Rattan of Emerson Radio Export Corp.
New plants & expansions: International Resistance
has established a $2-million automated facility at its Burl-
ington, Iowa, div. for the mass production of precision
metal film resistors • RCA will add a 3-story, 33,000-sq.-
ft. wing to its Princeton, N.J. labs this year. The new
facility will house 40 labs, is to be ready early in 1962
• GE has increased the capital investment in its new Space
Technology Center, now under construction at Valley
Forge, Pa., to $30 million from $14 million. The additional
funds will be used to speed construction and to increase
floor space to 800,000 sq. ft. from the 500,000 sq. ft. orig-
inally planned. The completion date has been advanced
from late 1963 to the end of this year • Space-Tone
Electronics, Washington maker of hi-fi phonos & compo-
nents, will open new manufacturing facilities next month
in Central Industrial Park, Badensberg, Md.
GE accused IUE last week of waging a propaganda
campaign to destroy public confidence in the company. GE
employe relations service mgr. Philip D. Moore made the
charge in a letter to John H. Callahan, chmn. of IUE’s
national GE conference board. Moore claimed that IUE
Pres. James B. Carey, in a recent statement, sought to
equate GE’s antitrust conviction with the company’s
collective bargaining practices by saying that GE officials
in both instances demonstrated “an uncontrollable greed.”
Moore protested that there was no connection, warned that
such statements, should they ruin public faith in GE, could
threaten the jobs of IUE members.
Trade Personals: Charles J. Urban, Westinghouse radio
& TV div. mktg. mgr., transferred to marketing post with
another Westinghouse division (announcement due within
a month) ; his former duties will be shared by TV-hi-fi
product mgr. J. J. Eagen and radio-phono product mgr.
E. D. Smithers . . . David R. Hull, ex-EIA president, resigns
as Hoffman exec, vp, continuing with the firm as advisor
to Pres. H. Leslie Hoffman.
William F. Rueger, Sylvania secy., named also general
attorney . . . Hans R. Richner appointed dir. of planning,
Packard Bell home products div. . . . Goodwin G. Mills, ex-
Allied Radio, appointed exec, vp-gen. mgr., National Radio
Co. . . . Edward A. Williams elected vp, operations control,
Collins Radio Co. . . . Dr. Peter Wargo named engineering
mgr., GE cathode-ray tube dept.
G. Richard Tingley named vp, military & industrial
sales dept., CBS Labs . . . Isidore B. Finkel retires April
1 as vp-gen. mgr. of govt, contract & OEM divs. of JFD
Electronics Corp., remaining on board . . . Martin W.
Krenzke, ex-Webcor, joins Warwick Mfg. Co. as product
sales mgr., record changers & tape recorders.
Robert F. Halligan, 36, has been elected president
of Hallicrafters, succeeding his father, William J. Halligan
Sr., who continues as chairman & chief exec, officer.
The new president is succeeded as exec, vp & gen. mgr. by
Stanley E. Rendell, advanced from operations vp & asst,
gen. manager.
Robert P. Dutton has been elected govt.-representa-
tion vp by Collins Radio. He’ll continue to head Collins’
Washington office, in addition to his new duties . . . Arthur
C. McCarroll, formely with Chrysler’s L.A. office, joins
Hoffman Electronics as PR dir.
Dario Soria, former pres. E.M.I. (U.S.) Ltd., has been
named RCA Victor Record Div. vp for commercial records
international liaison.
George R. Marek, RCA Victor, was re-elected president
of Record Industry Assn, of America at the group’s board
meeting last week. Vice-president elected: Arthur Maxin,
MGM Records, first vp; Jack Holzman, Elektra Records;
Leon Hartstone, London Records; Dave Kapp, Rapp Rec-
ords. Jack Stevenson, Children’s Record Guild, was elected
treasurer; Henry Brief, re-elected exc. secy.
New electronics specialty journal, Medical Electronics
News, has been launched with a March issue by Instru-
ments Publishing Co. Inc., 845 Ridge Ave., Pittsburgh 12
Pa. The subscription price of the publication, “exclusively
devoted to serving the interests of the bio-medical instru-
mentation & electronic field,” is $6 per year.
Westrex Co., Alpine, newly formed Litton Industries
subsidiary (Vol. 17:11 pl8), has been named exclusive
distributor in the U.S. & Canada for Polz, Germany-based
Tefi Weke, GmbH. The Litton subsidiary will sell Tefi
Weke’s radios & tape players under the Westrex label.
Obituary
Herbert Riegelman, 56, named manager of the GE
Radio & TV Div.’s new distribution planning operation on
March 1 (Vol. 17:10 pl9), died March 11 in Syracuse’s
Memorial Hospital after a short illness. He would have
assumed his new post April 1, after serving as TV Dept,
gen. mgr. since 1953. He had joined GE the preceding year,
as TV mktg. manager. Previously, he had been a Mont-
gomery Ward vp, a furniture buyer for R. H. Macy for some
12 years. He is survived by his wife and a son, H. Allen
Riegelman, who is district rep in Detroit for GE radio.
18
MARCH 20, 1961
Finance
MOTOROLA PROFIT DROPS: “The downturn in the
economy” sliced Motorola’s 1960 profit to $12.6 million
from $14.2 million in the preceding year, despite a
rise in sales to a record $299.1 million from $291.5
million (see financial table). Pres. Robert W. Galvin,
in the annual report to 7,017 stockholders last week,
forecast that 1961 “total sales & earnings should ex-
ceed 1960,” but warned that “consumer-products vol-
ume may approximate 1960.”
Galvin noted that sales of Motorola TVs, radios and
phonos declined “substantially” in 1960’s 2nd half. “The
degree of downturn was not anticipated,” he said. The
consumer-products budgets “were purposely geared to a
higher volume, resulting in an adverse effect on earnings.”
The annual report pinpointed another adverse factor
in 1960’s TV sales picture: “The highly competitive condi-
tion caused by some manufacturers pricing TV sets un-
reasonably low, ostensibly to make room for the newly-in-
troduced 19- & 23-in. models.” Motorola, the report con-
tinued, “refrained from this unwarranted price-cutting.”
The company concentrated on upgrading quality, and “facts
revealed by EIA figures show that the average Motorola
factory TV selling price is 11% higher than that of the
industry as a whole.”
“Despite intensified competition of low-cost imported
models,” Motorola’s portable radio sales were “the highest
in company history.” In stereo, Motorola accounted for
32% of industry sales of over-$150 portables, 20% of
over-$300 consoles, the report said.
Galvin pointed to the Semiconductor Div. as one of the
brightest spots in the Motorola picture. Earnings rose to
a record high as sales of semiconductors more than doubled
the 1959 volume. He said that more than 75% of Motorola’s
semiconductor output is now sold to outside customers.
At year’s end, Motorola’s working capital totaled $66,-
161,511, up from $57,061,939 the preceding year. The cash
situation was $8,678,462, vs. $9,764,963. Net investment in
plant & equipment rose to $44,594,599 from $33,436,676.
Crowell-Collier Publishing Co. plans a subscription
offering to stockholders of $12 million of convertible sub-
ordinate debentures due 1981, $3 million of the proceeds to
be used to repay 50% notes held by Loew’s Theatres in its
$ll-million sale of radio WMGM N.Y. to the publishing
firm (Vol. 16:50 pl2). Crowell-Collier’s SEC registration
statement (File 2-17719) also said $1 million to be realized
from the debentures would be applied to reduction of a
bank loan used to put up $8.1 million cash for WMGM.
The balance of the proceeds may be applied toward pay-
ment of the remainder of the station’s purchase price.
Victoreen Instrument Co. plans a public offering of
350,000 common stock shares through Val Alstyne, Noel
& Co. at the current market price of outstanding shares
at sale time. An SEC registration statement (File 2-17731)
said $900,000 of the proceeds would be used for new equip-
ment, $450,000 for expansion and opening a new West
Coast operation of Victoreen’s subsidiary Kolus Corp.
Lafayette Radio Electronics Corp., Jamaica, N.Y.-
based mail-order distributor of electronic parts & hi-fi com-
ponents, has placed on the market $2.5 million of 5%%
convertible subordinated debentures (due 1976) at 102%
and 130,000 shares of common ($18 a share). The offering
is through C. E. Unterberg, Towbin Co.
$12-million civil suit was filed by the govt. & the
Tennessee Valley Authority last week in a joint action
against 5 makers of heavy electrical equipment convicted
recently of price fixing (Vol. 17:7 pl8). The defendants:
GE, Westinghouse, Federal Pacific Electric, I-T-E, Allis-
Chalmers. Because of the price-fixing conspiracy, the govt,
charged, T.V.A. was forced to pay some 66% more than it
should have for large circuit breakers purchased from the
5 defendants from 1951 to 1960. The suit, in U.S. District
Court, Philadelphia, seeks triple damages. Attorney Gen-
eral Robert F. Kennedy said the action is the first of
several contemplated by the govt, to recover alleged dam-
ages from the 29 corporations involved in the price-fixing
indictments • $750-million suit against GE for price
fixing was dismissed by Federal District Judge Frederick
O. Mercer in Peoria, 111. last week. The action had been
brought by 2 Peoria residents seeking triple damages for
themselves & 50 million other GE retail customers.
NT A proxy fight is threatened by minority stock-
holders Leonard Davis, N.Y. insurance broker, and Philip
L. Handsman, N.Y. lawyer. In a notice of intentions filed
with SEC, they said they had decided to organize a stock-
holders’ group to oppose NTA management (now headed
by Oliver A. Unger) because of “large losses sustained by
the company.” Davis & Handsman told SEC “drastic
steps” are needed to protect them & other shareholders
from “further injury.” Davis holds 1,500 of 2.8 million
outstanding shares of NTA, which has put its WNTA-TV
N.Y. on the block to pay off debts (Vol. 17:10 pl3). Hands-
man owns 104 shares.
Paramount Pictures is buying Vocaline Co. of America,
manufacturer of intercoms, synchronous motors & timers,
according to reliable reports at last week’s end. It was
presumed that Vocaline would be merged with Paramount
subsidiary Autometric Corp., successor to Chromatic TV
Labs. At Vocaline’s Old Saybrook, Conn, hq, Pres. Carroll
T. Cooney declined specific comment, saying only that dis-
cussions had been carried on with “a number of companies”
and “nothing has been resolved.” Paramount officials were
unavailable for comment. As of Dec. 31, 1959, Vocaline’s
total assets were listed as $1,646,956. In 1959, its sales
totaled $1,807,872, net income $71,941 (15# on each of
518,550 common shares). Vocaline stock (over-the-counter)
closed March 16 at 2% bid, 2% asked.
Avnet Electronics profit in the 1961 fiscal ending June
30 should at least equal the combined fiscal-1960 earnings
of Avnet and its new British Industries subsidiary, ac-
quired late last year (Vol. 17:1 p20). Pres. Lester Avnet
noted: “We anticipate fiscal 1961 net will be between the
combined 74# a share that the 2 companies earned in fiscal
1960 and 85#. Sales should be between $18.5 million & $19
million — up from last year’s combined sales of $15.8 mil-
lion.” The company has about $6 million in cash, he said,
adding: “Personally, I am more interested in using our
cash to buy earnings than to pay dividends. We have been
discussing mergers & acquisitions steadily, but none is
imminent.”
Varian Associates sales & earnings “are running well
in advance of last year,” Pres. H. Myrl Stearns noted re-
cently. He predicted that sales in fiscal 1961 (ending Sept.
30) would climb to $60 million from $46.5 million in fiscal
1960. The company also called for redemption April 10, at
104%% & accrued interest, its $3,773,000 of 4%% con-
vertible debentures due July 15, 1974. If all debentures are
converted, Varian will issue 94,325 new common shares.
VOL. 17: No. 12
19
OfficerS-&-Directors stock transactions as reported to SEC
lor February:
Allied Artists. Roger W. Hurloek bought 500, held 21,000. Herman
Rifkin sold 200, held 14,061 personally, 13,007 in Rifkin Theatres Corp.
Albert Zugsmith bought 1,300, held 175,800.
AB-rr. Edward L. Hyman sold 1,000, held 5,120.
Ampex. Leonard E. Good sold 315, held none. John Jipp bought
1,500, held 2,200. Nathan W. Pearson sold 500, held 1,750. Walter T.
Selsted sold 1,000, held 625.
Amphenol-Borg. C. J. Seifert exercised option to buy 600, held 1,100.
Avco. C. Coburn Darling bought 2,000, held 8,000. James R. Kerr
exercised option to buy 3,334, held 3,334. Benjamin H. Namm bought
600, held 3,306. Arthur E. Rasmussen exercised option to buy 3,500,
held 11,038. Curry W. Stoup sold 2,000, held 7,220. Kendrick R. Wilson
Jr. bought 6,000, held 17,000.
Avnet Electronics. Charles Avnet sold 100, held 204,821 personally,
1,262 in foundation. Robert H. Avnet sold 54,000, disposed of 1,126 as
gift, held 316,467. Charles L. Morse Jr. bought 100, held 1,452.
Belock Instrument. Donald C. Walton sold 500, held 17,371, per-
sonally, 1,743 for wife.
Cinerama. Nicolas Reisini bought 200 through Robin International
Inc., held 244,050 in Robin International Inc., 350,000 personally.
Clevite. Curtis B. Hoffman exercised option to buy 900, held 1,300.
Collins Radio. J. G. Flynn bought 1,300, held 2,045.
Columbia Pictures. Bernard Birnbaum acquired 312 under stock
purchase plan, held 319. Irving Briskin exercised option to buy 8,288,
held 8,288. Leonard L. Ernst bought 102, held 102. Arthur Levy acquired
312 under stock purchase plan, held 319. Mo Rothman acquired 624
under stock purchase plan, held 639 personally, 114,188 in Fico Corp.
Harvey S. Shaw acquired 199 under stock purchase plan, held 209.
Gordon Stulberg bought 307, held 307.
Corning Glass. L. Roy A. Amylon exercised option to buy 400, held
400. Amory Houghton Jr. sold 1,600, held 400 personally, 25,000 in trust,
1,230 as trustee.
Decca Records. Milton R. Rackmil bought 300 as co-trustee, held
18.000 as co-trustee, 1,713 personally.
Dcsilu Productions. Milton A. Rudin bought 170, held 300.
Electronic Communications. Charles L. Lord bought 500, held 500.
James B. Williams bought 100, held 100.
Electronics Research Associates. Henry W. Reed bought 1,000 for
trust, held 1,000 in trust, 113 personally.
Electronics International Capital. Jerome Kohlberg Jr. bought
294.000 through Bear Stearns & Co., sold 270,000 through Bear Stearns
& Co., held 24,000 in Bear Stearns & Co., 1,000 personally.
Esquire Radio & Electronics. Israel Steiner bought 100, held 100.
Filmways. M. R. Dubin received 1,000 as compensation, held 2,617.
General Dynamics. Frederic de Hoffmann sold 700, held 23. J. V.
Naish sold 2,900, held 7,700. Rex L. Nicholson exercised option to buy
15,000, held 15,000.
GE. Hubert W. Gouldthorpe bought 133, held 1,873. George L.
Haller exercised option to buy 550, held 1,200. Clarence H. Linder sold
4,650, held 12,010.
General Instrument. Fred C. Rummel sold 1,000, held 2,256. Louis
Scadron sold 1,300, held 5,578.
General Precision Equipment. Gaylord W. Whitaker sold 500 from
trusts, held 22,226 in trusts, 6,576 personally.
General Tel. & Electronics. Herbert L. Nichols sold 1,000, held 4,400.
IBM. John J. Bricker sold 150, held 1,145. William J. Mail- sold
225, held 2,551. H. M. Sibley exercised option to buy 172, held 1,372.
Bernard F. Wiegard exercised option to buy 219, held 890.
International Resistance. Walter W. Slocum exercised option to buy
300, held 1,300.
ITT. Henri G. Busignies received 113 as bonus award, held 436.
Charles D. Hilles Jr. received 130 as bonus award, held 14,062. M.
Richard Mitchell received 48 as bonus award, sold 400, held 3,548. Ed-
ward D. Phinney received 38 as bonus award, sold 210, held 4,013.
Lear. Roy J. Benecchi sold 1,989, held 4,177. Harold J. Downes
exercised option to buy 925, held 925. A. C. Keske sold 871, held 600.
Ling-Temco. D. H. Byrd sold 2,850, held 73,953. Robert McCul-
loch bought 4,000, held 26,876. Clyde Skeen bought 3,000, held 3,240.
Litton Industries. Roy L. Ash sold 500 as custodian, held 2,285 as
custodian, 14,178 in partnership, 117,894 personally. Charles B. Thorn-
ton sold 600, held 282,551 personally, 31,191 in partnership.
Loew’s Theatres. Arthur M. Tolchin bought 2,000, held 5,600.
Magnavox. Gerard M. Ungaro sold 1,000, held 10,629.
Microwave Associates. Herman H. Kahn sold 3,200 through Leh-
man Bros., held 20,000 in Lehman Bros., 200 personally.
Minn. Mining & Mfg. Joseph C. Duke sold 1,500, held 99,507. John
G. Ordway sold 25,000 through Ordway Trust, held 4,806,704 in Ordway
Trust 1,500 in Dellwood Foundation, 4,500 personally.
National Theatres & TV. Eugene V. Klein sold 29,700, held 22,623.
National Video & Rico Electronics. H. Cole sold 100, held 1,500.
Packard Bell. Kenneth R. Johnson exercised option to buy 510,
held 2,040. William H. Moore sold 300, held 500.
Paramount Pictures. Randolph C. Wood sold 3,100, held 8,000.
Philco. David B. Smith sold 100, held 2,652.
Philips Electronics & Pharmaceutical. James J. Colt sold 200
through Liberty Factors Corp., held 62,413 in Liberty Factors Corp.,
3,834 personally.
RCA. Kenneth W. Bilby received 118 as incentive plan award,
held 1,444. Meade Brunet received 80 as incentive, sold 200, held 915.
John L. Burns received 102 as incentive, held 21,442. Charles R. Denny
received 131 as incentive, held 1,396. Douglas H. Ewing received 133
as incentive, held 323. Frank M. Folsom received 165 as incentive, held
10,436. Ernest B. Gorin received 113 as incentive, held 1,700. Charles
B. Jolliffe received 138 as incentive, held 1,809. Donald H. Kunsman
bought 1,000, received 78 as incentive, held 1,081. Howard L. Letts
received 104 as incentive, held 389. Arthur L. Malcarney received 129
as incentive, held 1,020 personally, 208 jointly with wife. George R.
Marek received 113 as incentive, exchanged 82, held 2,933. Robert W.
Sarnoff received 123 as incentive, held 10.403. Frank Sleeter received
108 as incentive, held 2,299. Douglas Y. Smith received 106 as incen-
tive, held 1,564. Theodore A. Smith received 143 as incentive, held
2,848. Edward M. Tuft received 125 as incentive, held 1,459. William
W. Watts received 118 as incentive, held 2,969. Robert L. Werner re-
ceived 130 as incentive, held 1,578.
Raytheon. Thomas H. Johnson exercised option to buy 212 in
April 1960 and 1,894 in Nov. 1960, held 2,894. N. B. Krim exercised
option to buy 661, held 1,322. Robert L. McCormack sold 600, held
none. Thomas C. Wisenbaker exercised option to buy 716, held 1,350.
Reeves Soundcraft. David L. Terwilleger bought 500, held 500.
Milton F. Untermeyer bought 100, held 400.
Siegler. W. G. Ullman exercised option to buy 4,286, held 7,499.
Texas Instruments. W. D. Coursey sold 100, held 5,120. Robert C.
Dunlap Jr. sold 300, held 22,850. Eugene McDermott sold 10,000 in
private transaction, held 274,113. R. W. Olson sold 1,000, held 10,422.
Bryant F. Smith sold 400, held 8,659 personally, 172 in trust.
Thompson Ramo Wooldridge. Harold L. George sold 2,000, held
25,935. Burton F. Miller sold 157 and 500 more from trust, held 3,000
personally, 7,500 in trust.
Trans-Lux. Richard Brandt sold 500, held 12,452 personally,
1,106 as custodian. Jay Emanuel bought 100, held 14,695.
Transitron Electronic. David Bakalar sold 625,000, held 2,551,325.
20th Century-Fox. J. B. Codd sold 200, held 100. Daniel O. Hast-
ings bought 100, held 1,401.
Varian Associates. H. Myrl Stearns bought 10, sold 500, held
28,234 personally, 3,800 as trustee, 20 as joint tenant.
Warner Bros. Serge Semenenko sold 1,000 from trust, held 1,000
in trust, 1,800 personally.
Westinghouse. C. H. Bartlett sold 1,000, held 1,150. Leslie E.
Lynde bought 4,300, held 8,106. John J. McCloy sold 370 from trusts
held none in trusts, 200 personally. A. C. Monteith sold 3,000, held
4,006 personally, 2,000 in trust. John E. Payne exercised option to buy
1,350, held 3,890. W. W. Sproul Jr. exercised option to buy 3,000, held
5,807.
Zenith. Karl E. Hassel sold 200, held 700.
International Rectifier shipments currently are run-
ning about 10% ahead of a year ago, Pres. Eric Lidow told
the N.Y. Society of Security Analysts recently, but
earnings are virtually unchanged. He would not project
sales & earnings for fiscal 1961 (ending June 30) in view
of “a tremendous uncertainty about military procurement
because of the change in administrations, although we think
this is clearing up.”
GE’s consumer products & industrial components ac-
counted for about 53% of the company’s total 1960 sales of
$4.2 billion (Vol. 17:6 p20), according to the annual report.
Defense products & heavy goods produced the balance.
Axe Science & Electronics Corp. mutual fund reports a
strong gain in net assets for the year ended Dec. 31:
1960 1959
Net assets $19,428,288 $12,521,784
Net assets per share . . 11.34 12.42
Capital shares 1,712,599 1,008,346
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, March 16, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
19 'A
21 'A
Maxson Electronics
19%
21 Ya
Aerovox
8
9 '/a
Meredith Pub.
42
47*4
Allied Radio
26
28%
Metropolitan Bcstg.
2214
24%
Astron Corp.
1%
2 Vs
Milgo Electronics
26
28 */»
Baird Atomic
25
27
Narda Microwave
57/a
6%
Control Data Corp.
85 '4
89%
Nuclear of Chicago
46 '4
50*a
Cook Elec,
14
15 Vs
Official Films
2%
3
Craig Systems
15%
17%
Pacific Automation
5%
6V4
Dictaphone
35 'A
37%
Pacific Mercury
8
8%
Digitronics
2714
29 '4
Philips Lamp
166 'A
172
Eastern Ind.
17%
18%
Pyramid Electric
2%
2 74
Eitel-McCullough
19
20%
Radiation Tne
28
30%
Blco Corp.
14 >4
16
Howard W. Sams
46 '4
49%
Electro Instruments _
30
32 >4
Sanders Associates
55
59
Electro Voice
12
13%
Silicon Transistor
7%
8%
Electronic Associates.
36 '4
39%
Soroban Engineering
53
57%
Erie Resistor
13 'A
14 >4
Soundscriber
13
14%
Executone
20 '4
22%
Speer Carbon
22%
247s
Farrington Mfg.
20
21%
Sprague Electric
63
66
Foto-Video
2% 3-7/16
Sterling TV
1‘4
2
FXR ...
27%
30%
1 fi Vq
1 714
Hallicrafters
39%
42%
Taylor Instrument .
46'j
50%
General Devices .
16%
18%
Technology Inst.
6%
7%
G-L Electronics
9 >4
10%
16*4
17%
Gross Telecasting
21
23
Telecomputing
7
7%
Hewlett-Packard
37
39%
94
99
High Voltage Eng.
220
234
Tracerlab
12%
14 '/8
Infrared Industries „
17%
19%
United Artists
5%
6%
Interstate Engineering
24
25%
United Control
19 '4
21 Vs
Itek
55
59 '4
Universal Trans.
1
1%
Jerrold
7%
8 >4
Vitro
2014
21%
Lab for Electronics
52
55 '4
Vocaline
2 '4
274
Lei Inc.
7 'A
8 Vs
26
28
Magna Theater
214
274
Wometco Ent.
14
1514
Magnetics Inc. 11 12
2.0
MARCH 20, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Allied Radio
1961 — 6 mo. to Jan. 31
1960 — 6 mo. to Jan. 31
1961 — qtr. to Jan. 31
1960 — qtr. to Jan. 31
$ 20,594,645
17,448,535
11,780,488
10,180,918
Decca Records
1960 — year to Dec. 31
1959 — year to Dec. 31
85,408,692
79,181,724
Fairchild Camera
& Instrument
1960 — year to Dec. 31
1959 — year to Dec. 31
67,940, 0001
43,442,000
Famous Players Canadian
1960 — year to Dec. 31
1959— year to Dec. 31
Hallicrafters
1961 — 6 mo. to Feb. 28
1960 — 6 mo. to Feb. 28
1961 — qtr. to Feb. 28
1960— qtr. to Feb. 28
27,203,600'
14,776,900
15,520,400'
6,885,800
Hazeltine
1960 — year to Dec. 31
1959 — year to Dec. 31
67,177,934
55,883,841
Lafayette Radio
Electronics
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
10,991,625
8,314,681
MGM
1961 — 20 wks. to Jan. 19
1960 — 20 wks. to Jan. 21
51.900.000
45.574.000
Motorola
Story on p. 18
1960 — year to Dec. 31
1959 — year to Dec. 31
299,065,992’
291,543,290
Pacific Industries
1961 — 6 mo. to Feb. 28
1960 — 6 mo. to Feb. 28
8,692,000
9,109,108
Radio Shack
1960 — 6 mo. to Dec. 31
1959 — 6 mo. to Dec. 31
8,365,250
6,158,044
Silicon Transistor
1960 — year to Dec. 31
1959 — year to Dec. 31
1,142,313'
167,779
Stewart-Warner
1960 — year to Dec. 31
1959 — year to Dec. 31
107,348,373
114,309,343
WJR, The Goodwill
Station
1960 — year to Dec. 31
1959 — year to Dec. 31
4,420,727
3,966,251
Wometco Enterprises
1960 — year to Dec. 31
1959 — year to Dec. 31
12,673,650
10,396,241
Pre-Tax
Earnings
—
$14,694,666
6,524,608
5,221,466
722,480
411,419
10,407,000
7,076,000
26,176,813
27,406,237
_
12,940,294
16,498,729
559,280
416,059
Net Earnings
Per
Common
Share
Common
Shares
$ 570,145
592,805
367,055
390,639
$0.54
.57*
.34
.38'
1,065,098
1,019,739
1,065,098
1,019,739
5,524,757’
4.29
1,285,701
2,321,923
1.81
1,285,701
3,755,000'
3.07
1,222,168
2,071,225
1.69
1,036,890
1,857,252
1.07
2,259,058
1.30
751,400'
.68
461,000
.42
395,200'
.36
187,800
.17
2,586,466
1.68
1,528,826
2,724,772
1.77
1,528,826
376,348
.37
1,025,000
214,080
.27
800,000
4,639,000
1.84
3,019,000
1.19
—
12,633,813
3.14
4.028,652
14.171,237
3.59"
1,975,131
783,000
.55
1,415,354
275,000
.24
1,145,354
235,236
.40
584,651
172,419
.40
430,560
150,924'
.30
(89,003)
6,180,294
1.86
3,315,795
7,883,729
2.40"
3,288,902"'
341,033
.54
631,903
256,098
.41
632,143
1,013,429
1.01
707,550"
.79
Notes: ’Record. ^Adjusted for July-1960 2-for-l split. 3Before non- stock dividend. ’Adjusted for Jan.-1960 2-for-l split,
recurring gain of $228,786 (24^ a share). ^Adjusted for Nov.-1960 2%
Reports & comments available: Philco, Polarad Elec-
tronics and Sperry Rand, comments, Purcell & Co., 50
Broadway, N.Y. 4 • Paramount Pictures, report, A. M.
Kidder & Co., One Wall St., N.Y. 5 • “Investment Oppor-
tunities in the Electronics Industry,” pamphlet, Orvis
Brothers & Co., 15 Broad St., N.Y. 5 • Storer Bestg.,
prospectus, Reynolds & Co., 120 Broadway, N.Y. 5 •
Lafayette Radio Electronics, prospectus, C. E. Unter-
berg, Towbin Co., 61 Broadway, N.Y. 6 • Rixon Electron-
ics, prospectus, Auchincloss, Parker & Redpath, 2 Broad-
way, N.Y. 4 • Zenith, profile in March 15 Forbes •
Stanley-Warner, profile in March 15 Financial World.
Storer Bestg. offering of 210,000 common shares ($30
a share) went on the market last week via an underwrit-
ing group headed by Reynolds & Co. The shares were of-
fered by 2 Storer officers and a third stockholder.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stic, of
Record
Canadian Westinghouse
—
$0.15
Apr. 1
Mar. 22
Motorola
Q
.25
Apr. 13
Mar. 31
Western Electric
Q
.90
Mar. 31
Mar. 20
Western Union
Q
.35
Apr. 13
Mar. 31
Telectro Industries Corp., which has negotiated a
merger deal giving Emerson Radio & Phonograph a 5-
year option to buy controlling interest (Vol. 17:11 pl9),
was slapped March 15 with an SEC order suspending trad-
ing in its common stock. “In the interest of protecting in-
vestors,” SEC banned American Stock Exchange & over-
the-counter Telectro trading for 10 days “to prevent frau-
dulent, deceptive or manipulative acts or practices” in the
stock. Accompanying the SEC order was an explanation
that the Commission had “inadequate” information on
Telectro’s “inventories, accounts receivable and results of
1960 operations.” The suspension, which can be renewed
by SEC at the end of the 10-day period, will be in effect
until “the factual situation is clarified,” SEC said.
Thompson Rarno Wooldridge will acquire a 50%
interest in West Germany’s Teves & Co. GmbH in exchange
for 25,807 common stock shares of the Cleveland-based
firm, according to an SEC registration statement (File
2-17710). TRW also listed stock deals by which it has
taken over 83.6% of Good- All Electric Mfg. Co. and all
of the outstanding shares of Radio Industries Inc.
Automatic Radio Mfg. has been listed for trading on
the American Stock Exchange. Symbol: ART.
WEEKLY
MARCH 27, 1961
Television
iv.
1961 TRIANGLE PUBLIC,
\
17: No, 13
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC SLUGS KDWB WITH $10,000 FINE under new law, charging
station with willful violation of technical rules (p. 1).
WESTINGHOUSE, GE & ANTITRUST still being studied by FCC.
Westinghouse gives FCC a "clean bill of health" letter (p. 6).
ETV
ETV AID HITS HEW SNAG in unexpected opposition by Secy.
Ribicoff. Magnuson bill passes Senate despite administration
objections, but House outlook is cloudy (p. 2). Dept. (p. 14).
Congress
RATINGS GET GOOD RATING from American Statistical Assn,
following year-long study for House Commerce Committee (p. 3).
EQUAL-TIME PROBE SET by Senate's Yarborough "Watchdog"
Subcommittee at 3-day hearings this week (p. 15).
Programming
FEWER STATION CLEARANCES are achieved by public-affairs
shows as compared to straight-entertainment shows in almost
every case on all 3 networks (pp. 3 & 11).
$10,000 TV TAPE SYSTEM shown by Sony at IRE show. Tran-
sistorized video recorder weighs 440 lb., can be transported in
station wagon. Due in 10 months (p. 7).
Advertising
AUTOS RETURN TO TV WITH FALL CONTRACTS, despite indi-
cations of major cutbacks forced by large unsold inventory. NBC
is chief benefactor of renewed auto TV interest (p. 8).
Consumer Electronics
COLOR SET DEVELOPMENT accelerated by GE, with emphasis
on post acceleration tube, possibly single-gun version. But any
imminent GE sets will use RCA tube (p. 19).
FLAT-SCREEN TV brought closer through new piezoelectric solid-
state display device developed by GT&E, described at IRE (p. 19).
NEW-LINE CALENDAR gives dates & locations of showings of
1962 merchandise by major manufacturers (p. 20).
TAPE WITH GROOVES, made in Germany, introduced by Westrex
in compact music-reproducing system combining features of disc
& tape (p. 21).
JAPANESE EXPORTS of electronic products to U.S. increased 24%
to $94 million last year, indicating signs of leveling off (p. 22).
"SHEEP-DIP" PICTURE TUBE — with implosion plate applied in
molten form — is subject of experimentation in tube lab (p. 22).
Film <5 Tape
DEBUT OF OUR FILM BOXSCORE. Revue leads all companies
in number of network shows. Four Star is runnerup (p. 10).
Finance
AB-PT REPORTS RECORD revenues & profits for 1960; receives
final payment of $5.5 million on its $7. 5-million sale of stock
interest in Disneyland Park (p. 24).
Other Departments
NETWORKS (p. 11). STATIONS (p. 13). AUXILIARY SERVICES
(p. 17). FOREIGN (p. 17). PERSONALS (p. 18).
FCC SLUGS KDWB WITH $10,000 FINE: First fine for rules violation — whopping maximum
of $10,000 — was proposed by FCC last week against radio KDWB Minneapolis under new Sec. 503(B)(2) of
the Communications Act enacted last year.
FCC voted unanimously that station had "willfully" & "repeatedly" violated technical rules by using
5 kw at night, with a daytime DA, instead of the proper 500 watts with nighttime DA. What happened, FCC
said, is that its investigating engineer found the station operating with wrong facilities at 1 a.m. Jan. 25, told
the station about it officially Jan. 27. Then, Commission said, licensee Crowell-Collier Bcstg. Corp. noted that
the violations were going on when it bought the station in Aug. 1959.
Station stopped improper operations immediately upon receiving FCC's notice of violation. But that
didn't satisfy Commission. Though it didn't say so, FCC obviously believes that management should have
known what was going on and stopped it long ago.
Crowell-Collier promptly issued statement denying violation was willful or repeated, noting that
the operating practice began under previous ownership "apparently on the basis of some misinterpreta-
tion of FCC engineering rules and misunderstanding of the advice of a consulting engineer . . . When
Crowell-Collier acquired the station," it said, "the technical staff was retained and this phase of the operation
was not reviewed." FCC sources say that this "lack of supervision" is what disturbed the agency. Licensee
said it would contest FCC's ruling "in further appropriate proceedings."
We can find no one at FCC who expects station ultimately to pay full $10,000 — but they are deter-
mined that the case serve as a lesson for whole industry.
2
MARCH 27, 1961
On another front, programming, a new majority appears to have emerged last week. In 4-3 vote
(Comrs. Hyde, Craven & Cross dissenting). Commission voted to .conduct renewal hearing in Pasco, Wash,
for radio KORD, on grounds that its performance didn't match promises. FCC found that station had no edu-
cational or discussion programs as promised and that there were too many interruptions for spots.
Vote could prove historic, first of its kind in many years. It differs substantially from previous
week's unanimous vote for renewal hearing in Kingstree, S.C. for WDKD which is alleged to have broadcast
obscene material (Vol. 17:12 pi).
ETV AID HITS NEW SNAG: Federal-aid-to-educational-TV legislation won Senate approval —
again — last week, as expected (Vol. 17:12 p3). But the plan for $1 -million govt, grants to states & D.C. for
station equipment ran into unexpected Kennedy administration opposition which could delay or doom it in
the House, where outlook has been hopeful.
Senate voted 67-13 to pass S51-million bill by Sen. Magnuson (D-Wash.). He succeeded March 21 in
pushing his measure (S-205) through for the 3rd time in 3 successive Congressional sessions. He had to climb
over a last-minute floor hurdle put up by Welfare Secy. Ribicoff, however. It nearly caught him by surprise.
On House side. Commerce Communications Subcommittee was similarly taken aback by Ribicoff's action,
which came in midst of routine 4-day hearings on companion ETV legislation which was endorsed by a long
string of witnesses. Subcommittee ended sessions March 23, but left record open for anti-aid testimony or
statement from Health, Education & Welfare Dept., whose Office of Education would administer the program.
"We recommend against enactment of S-205,'' Ribicoff said bluntly in his belated message tew Mag-
nuson. Statement explaining Democratic administration's objections — repeating some criticism voiced
repeatedly by HEW Dept, during Eisenhower administration — was dated March 17. But Magnuson didn't
mention it as he opened floor debate 4 days later with plea for quick approval of his bill. This gave ammu-
nition to Republican opponents — joined by such Democrats as Sens. Lausche (O.) & Thurmond (S.C.) — for
barrage against measure.
Gleeful suggestion that Magnuson tried to hide Ribicoff's letter came from minority leader Dirksen
(R-Ill.), who led opposition in debate. "I saw it only this morning, because it arrived this past weekend,"
Magnuson retorted, reporting he had been trying since January to get Ribicoff's ETV-aid position on record.
President Kennedy's support had been counted on confidently by Magnuson & other advocates of
govt. ETV subsidies. "I pledge you that I will back actively suitable legislation," the President had said dur-
ing election campaign. But, Ribicoff said, Magnuson's plan for outright grants didn't suit the administration's
over-all aid-to-education program.
Ribicoff ticked off these objections: (1) Precise ETV needs won't be known until National Assn, of
Educational Bcstrs. completes country- wide survey under an Office of Education contract (Vol. 17:10 plO).
(2) State & regional ETV planning hasn't jelled sufficiently. (3) "More attention needs to be given" to state
commitments of ETV operating funds after stations are built. (4) ETV aid in any event should be fitted into
"framework of more comprehensive federal action to improve the quality of education."
Magnuson said he was not dismayed by criticism of his bill, which he watered down by
accepting amendment by Sen. Keating (R-N.Y.). It limited recipients of any govt. ETV grants to the states
themselves, although they could parcel out funds to private non-profit ETV groups. As written, Magnuson bill
permitted such groups to get grants directly. "I just had to be an old frontiersman for a day," Magnuson said
after his 67-13 victory. "We showed the New Frontiersmen where they are wrong on this issue."
Thrice-told testimony by supporters of ETV aid was heard meanwhile in House hearings. They
included House members & ETV pros, many of whom had presented the same arguments at the last 2 ses-
sions, when legislation failed to reach House vote.
Something new was added by FCC Chmn. Minow in House proceedings. For the first time at any
ETV hearings, the Subcommittee heard an FCC Chairman support the idea of govt, grants. But Minow, mak-
ing his initial appearance in Capitol Hill legislative proceedings, repeated FCC's official non-committal posi-
tion on subsidies, said Commission's proposal for law requiring manufacture of all-channel sets would be
big help to ETV. Then, speaking for himself, he reiterated his personal endorsement of subsidies, expressed
earlier in statement to Magnuson (Vol. 17:11 p7), who used it on Senate floor to counter-balance Ribicoff's
letter. Sitting with Minow on witness stand was ex-Chmn. Ford.
VOL. 17: No. 13
3
RATINGS GET A GOOD RATING: Long awaited, much-delay»d Congressional bombshell for
broadcasters — the critical study by American Statistical Assn, of TV & radio rating systems and how they're
used (Vol. 17:11 pl2) — exploded with a gentle thump last week.
There are "potentials" for errors & abuses in all broadcast audience-measurement systems, an ASA
team of experts found after a year of contract work for House Commerce Committee (which paid $31,000 for
findings). "But on the average, the rating services were doing a pretty good job," reported Stanford Research
Institute's William G. Madow, who headed the team.
Have ratings been misused by networks & stations? ASA's researchers said they never did pin
anything down, although they tried to "relate the accuracy of the ratings to the uses made of the ratings."
They got answers to questionnaires sent out to users, but "information received in response to this request did
not permit the determination of any specific techniques of using the ratings."
"Persons with preconceived attitudes about ratings will probably find something in the report to
bolster their attitudes, whether favorable or unfavorable," commented Commerce Committee Chmn. Harris
(D-Ark.). He said he had no plans to pursue the subject further with staff investigations or hearings.
Harris said he was baffled by statisticians' language used in much of the 138-page report (plus 23
scholarly pages of annotated bibliography). "I hope you don't expect me to explain too much of it," he told
newsmen in releasing the study, which for Congressional archives purposes became House Report No. 193.
But he pointed to "general conclusions": (1) "There are important sources of error in the methods
used by each rating service." (2) "The services seem to be estimating the ratings fairly well on the average."
(3) "The sheer number of rating estimates that each service issues will lead to a number of . . . errors."
As for much-talked-about program improvement through improvements in rating systems, Harris said
in effect that there's little hope now for that. He put it this way: "It is unlikely that technical improvements
in methods of estimating the ratings will lead to any support for a change in programming policies."
Two recommendations by Madow's ASA team were singled out by Harris, however: (1) "Rating
services should publish in their reports or have available for distribution to clients or others, sufficiently
detailed descriptions of what they do, and of the quality of the ratings they provide." (2) "Rating services
should provide adequate information in their pocket pieces and reports on the accuracy with which their
estimates approximate the values estimated."
Sampling methods of 7 major services — ARB, Hooper, Nielsen, Pulse, Sindlinger, Trendex, Videodex
— were covered in separate sections of final Chapter 6 of report. Asked by reporters to specify actual faults
found in them, Madow demurred. However, he said "potentials" for errors are implicit in methods used by
all. He posed these questions: How are samples selected? Are telephone selections representative of area
populations? Are diaries kept accurately? How many in audience would be willing to be metered? Answers
to such questions, Madow said, can run every which way.
Establishment of single industrywide rating service — often proposed by broadcasters themselves —
wasn't recommended by ASA's technical committee. But it did suggest it would be a good idea for industry to
set up its own "office of methodological research" to keep an eye on service operations. Madow's colleagues
for study were Columbia U.'s Herbert H. Hyman and Raymond J. Jessen of CEIR Inc. They were aided by Paul
B. Sheatsley of National Opinion Research Center and Charles R. Wright of U. of Cal.
UNDEREXPOSURE PLAGUES PUBLIC- AFFAIRS SHOWS: Prestige informational shows
seldom receive network clearances as good as adjacent straight-entertainment shows — even when they're
sponsored by influential advertisers. That's the key finding in a checkup we've made among the 3 networks.
Difference can be more than 60 stations between back-to-back slottings of public-affairs and enter-
tainment packages. The usual drop-off between the 2 types is about 20 stations. One result: Viewers tempted
by national publicity to watch a public-affairs show may become annoyed at a show, a network and even a
sponsor when they find that what they want to watch isn't carried by their local network outlet.
Sustaining shows, as usual, don't command the line-ups their sponsored counterparts do. It often
takes quite a bit of coaxing by network station-relations depts. to deliver a line-up for an unsponsored show
at night, no matter how appealing its subject matter. And sponsorship isn't necessarily the answer — sponsored
public-affairs vehicles sometimes have the most difficulty in clearing local airtime. (For 3-network break-
down, see p. 11.)
4
MARCH 27, 1961
RERUNS PACK SUMMERTIME PUNCH: There's no appreciable drop in cost-of-audience
efficiency for reruns of film episodes on summer network schedules. This was the highlight last week of a
special A. C. Nielsen analysis of 57 network film shows which used repeat episodes last summer. The odds
are generally in favor of advertisers, agencies and producers who ride through the warm-weather months with
their winter film shows:
Original-vs.-rerun share: Average audience share for winter-season original telecasts of 57 series
examined was 33.8%. There's a summertime set-usage drop, of course, but of the available audience, summer
reruns averaged 32.5% share.
Behavior by program type: Apparently, viewers like action shows (apart from Westerns) even more
in summer than in winter. Shows classified as ''adventure'' & "mystery" made average share gains of from
1% to 5% in summer. Suspense dramas, comedies, Westerns, and dramatic anthologies dropped in share
comparisons from 2% to 10%.
New audiences reached: You get a large slice of "new audience" with summer film reruns. A special
sampling of evening film series by Nielsen revealed that "at least half of the rerun audience was new" and
hadn't seen the episode during the winter months.
Cost efficiency: All 3 networks adjust rates to compensate for the summer set-usage drop of 37%
(6-8:30 p.m.) to 15% (10:30-11 p.m.). Said Nielsen: "If production costs for the reruns are 40% below original,
then the total cost of airing the rerun will be at least 40 % lower than the original." Result: The rerun will then
"represent as good a buy as the original on a CPM basis."
REACTION TO MCA RELUCTANCE: FCC members aren't saying anything about it publicly,
but some of them are extremely burned up about what they regard as MCA's contempt for the Commission
through vp Taft Schreiber's refusal to testify in the network investigation (Vol. 17:11 p3). For what it may por-
tend, here are comments of one Commissioner who has been seething:
"I think I'm coming around to the view that networks must own all their programs so that we can
hold them responsible for them. I don't go for their excuse that they can't do anything about a lot of shows
because they don't control them.
"I'm not sure I agree with [former anti-trust chief] Bob Bicks. He thought it was monopolistic for
networks to control programs. I'm not sure that's the problem."
This Commissioner doesn't want to license networks because he believes that licensing would tend
to make affiliates less responsible for themselves — and he believes that FCC can be given adequate authority
to regulate networks without licensing.
At week's end, MCA challenged FCC's authority by filing an appeal in the D.C. Court of Appeals —
beating the Commission to the draw. The Commission was expected to go to the Federal District Court in
Los Angeles in an effort to force MCA to testify. Now a jurisdictional question is raised — and FCC has to
decide whether to go along in the Court of Appeals or try to get the case moved to another court. MCA
based its appeal on the grounds that FCC doesn't have authority to seek the information it wants, that it has
abused its discretion, that MCA was deprived of rights to counsel, that FCC hadn't established ground rules
for investigative procedures.
MURROW 'OFF ON WRONG FOOT': Ex-CBS commentator Edward R. Murrow had no sooner
been sworn in as USIA dir. March 21 than he created public controversy by attempting to stop BBC from
showing CBS-TV's "Harvest of Shame" documentary on migratory workers— which he himself narrated.
"Mr. Murrow Is Off on the Wrong Foot" was head of N.Y. Herald Tribune editorial which complained
sadly that this censorship move by USIA's new chief "isn't the sort of thing one expects" from Murrow. Other
newspapers also deplored incident. Foolish & futile said ^A/ashington Post. Incredible intrusion on the
free informational medium of an ally," said Jack Gould in N.Y. Times, suggesting Murrow should have
resigned his govt, job first.
Murrow took full personal responsibility for his call to BBC, which ran "Harvest of Shame for British
viewers March 21 despite Murrow's plea that film on plight of farm laborers was produced for U.S. viewers
only, and that he feared his narrator's role in it would give impression abroad that it had official govt,
approval. CBS itself said it would continue to make such films available for circulation anywhere in world.
VOL 17: No. 13
"Pressure & politics" in Congress (which coincidentally received request from President Kennedy to
raise USIA's fiscal 1962 budget $11 million to $121.6 million) were blamed by Herald Tribune — among other
newspapers — for Murrow's maneuver. "Harvest of Shame" had been denounced on Senate & House floors
as distortion of U.S. conditions. At Murrow's Senate confirmation hearing, critics singled it out as example of
what they said was his lack of "objectivity" as a newsman (Vol. 17:12 p2). Murrow had stoutly defended such
documentaries, however: "If we do not report our difficulties responsibly & accurately, they will be reported
by other sources and possibly distorted."
Murrow's messy baptism as govt, bureaucrat started with floor speech by Sen. Holland (D-Fla.), bitter
critic of "Harvest of Shame." Berating CBS for selling the film abroad in first place, Holland related how Morrow
had tried to stop BBC showing. Holland also disclosed that he had enlisted NAB Pres. LeRoy Collins in
effort to suppress film. Holland reported Collins "expressed serious concern about the national interest,
[then] contacted high officials of the CBS network and asked their urgent consideration of steps to avoid the
showing." All protests failed, Holland complained — but he & other network critics who will vote on USIA
budget had high praise for Murrow's conduct.
TECHNICAL ELECTRONICS? BUT YOU'RE INVOLVED, TOO: If you think "they've
gone about as far as they can go" in TV & consumer electronics, take a look at some of the reports in this
issue. Technological advances, major & minor, in the labs & on the market, are continuing to add excitement
in the "mature" field of TV where "nothing ever happens any more." You'll find these developments
described in the pages of this week's Digest:
(1) One of the most significant steps taken to date toward a flat-screen picture-on-the-wall solid-
state TV set, utilizing new simplified methods (p. 19).
(2) Encouraging progress toward single-gun color-TV picture tube (p. 19).
(3) A transistorized TV-tape recorder ready to be marketed at about $10,000 (p. 7).
(4) Progress toward an entirely new method of protecting consumers from picture-tube implosions—
by dipping the tube in melted plastic (p. 22).
(5) A new & unheralded German approach to recorded music — placed on the U.S. market last week
— combining features of tape & discs and resulting in a 4-hour LP (p. 21).
Major or minor, these potential & present technical innovations may well affect your business & busi-
ness decisions — ten years from now, next year or tomorrow. Whether you build TV sets, buy or sell time,
make film or manage stations, you are deeply involved in a field fathered by science & technology. In your
business, research & development cycles are at least as important as business cycles. It will pay you to
keep in close touch with them.
The FCC
Court hears Miami Ch. 10 argument: Court of Appeals
Judges Prettyman, Washington & Danaher again heard
the much-told Miami Ch. 10 tale last week as attorneys
offered an unprecedented 3% hours of argument. Judge
Prettyman, through his questions & comments, seemed
shocked that anyone — including Congressmen — would make
any kind of approach to FCC in an adjudicatory case even
though the Communications Act doesn’t specifically pro-
hibit certain types of inquiries. Judge Danaher, on the
other hand, was much intrigued with “climate of the
times,” i.e., “everyone” was in the habit of talking to
Commissioners. Judge Washington’s questions were less
indicative — if it can be concluded at all that the others’
comments were indeed straws in the judicial wind.
New ETV assignment: Ch. 28 has been reserved for
ETV in Newark, 0., coming from Lancaster where it was
replaced by Ch. 68.
FCC staff grants first CPs: Under newly delegated
authority, FCC chief examiner James Cunningham has
granted his first AM CP — to Hennepin Bcstg. Associates,
Minneapolis. Competing with Robert E. Smith, River Falls,
Wis. applicant, Hennepin agreed to pay Smith $5,051 for
his expenses to date. Cunningham approved the agreement,
granted Hennepin. The Broadcast Bureau also granted its
first translators, under a similar delegation. The Com-
missioners have thus begun to rid themselves of time-
consuming trivia, as critics have for years urged them to do.
Top FCC staff appointments, previously reported (Vol.
17:11 p2), have been announced officially: Max Paglin,
general counsel; Henry Geller, associate general counsel;
Gerald Cahill, asst, general counsel (legislation) ; Daniel
Ohlbaum, asst, general counsel (litigation); James Juntilla,
asst, to chief of Broadcast Bureau. Chmn. Minow’s own
office staff was announced as follows: Tedson Meyers,
administrative asst.; Joel Rosenbloom, legal asst.; William
North, engineering asst.; James Sheridan, special asst.;
Gloria Coe, confidential asst.
6
MARCH 27, 1061
Westinghouse, GE and Antitrust: While FCC has been
studying the impact of electrical equipment antitrust
convictions on the TV-radio licenses of Westinghouse &
GE (Vol. 17:7 p8), the 2 companies have been moving to
deflect any possible onus from their licenses.
Westinghouse went quickly to the Justice Dept., got
what it considers to be a clean bill of health. On March
14, vp E. V. Huggins sent to the FCC a copy of the March
10 letter it received from W. Wallace Kirkpatrick, acting
antitrust chief. In it, the latter quoted Justice Dept.’s at-
torney’s statement to the court in the antitrust case:
“The government does not claim that any member of
the Westinghouse board of directors had personal knowl-
edge of the conspiracy pleaded in the indictment nor does
the government claim that any Westinghouse director per-
sonally authorized or ordered commission of any of the
acts charged in that indictment.”
Three Westinghouse Bcstg. Co. directors are also direc-
tors of the parent Westinghouse Electric Corp. — WEC
Pres. Mark Cresap, WEC Chmn. Gwilym Price and Hug-
gins.
The Kirkpatrick letter then went on to say: “The re-
cent Philadelphia cases related solely to the manufacture
& sale of electrical products used in the generation, trans-
mission and distribution of electrical energy. These cases
did not relate to radio or TV broadcasting, nor did they in-
volve the manufacture or sale of radio or TV apparatus.”
Therefore, Huggins told the Commission, there is an
“absence of any relationship between these antitrust cases
and the operations of the Westinghouse Bcstg. Co.”
GE has a letter to FCC under preparation, presumably
similar. Last week, J. Milton Lang, mgr. of GE’s broad-
cast properties, issued a statement declaring that there is
no relationship between the antitrust case and GE broad-
cast operations. He said he was sure FCC wouldn’t hold
the antitrust convictions against the stations.
At FCC, even the most experienced people vow that
they’re unable to predict how FCC will react.
Landis concedes FCC gains: In a copyrighted 4% -page
interview in March 27 U.S. News & World Report, Pres-
ident Kennedy’s regulatory advisor James M. Landis cites
recent improvements in FCC procedures & policies. The
Commission has taken steps in right directions, he says,
by delegating more authority to hearing examiners and by
trying to do something to make programming better. But
Landis adds that he has no easy answers to questions re
regulation of networks & federal supervision of network
shows.
Another vhf for Pittsburgh sought: The addition of Ch.
6 or 7 to Pittsburgh has been requested by off-air WENS
(Ch. 16) which has petitioned FCC for allocations changes
affecting stations in Johnstown, Clarksburg, Weston,
Altoona and Wheeling. The changes involve short spacings,
site changes, channel shifts, moves to uhf, etc.
Eaton short license: Radio WOOK Washington, owned
by Richard Eaton, has been granted a renewal until July 1,
1962. Five other Eaton stations have also been given short
permits by FCC which said that he had failed to give his
outlets adequate personal supervision (Vol. 16:50 p3).
Three left in Wilmington: Wilmington TV Co. was
granted permission to drop out of the race for Wilmington,
Del. Ch. 12 last week, leaving 3 contestants — Metropolitan
Bcstg. Corp., Rollins Bcstg. and WHYY Inc. Previously,
NTA had bowed out.
Vhf-uhf-set legislation delayed: FCC’s recommended
bill to require manufacturers to make only all-channel TV
sets is still stalled at the Budget Bureau, which has the
duty of studying all legislation proposed by govt, agencies.
Submitted in early February, the bill has been delayed
longer than expected. Word at FCC is that the measure is
so substantial that the administration is giving it extra
consideration, and the betting at the Commission is that
it will be forwarded to Congress with a non-commital
attitude. It’s understood that the Justice Dept, has con-
cluded that the measure would be Constitutional and has
so advised administration leaders.
FCC money prospects bright: House Appropriations
Subcommittee under Rep. Thomas (D-Tex.) gave FCC “the
most favorable hearing” on the Commission’s budget last
week. Members of the Subcommittee, it’s reported, even
went so far as to ask the Commission whether it was ask-
ing enough money for certain functions. FCC made to
receptive ears a particularly strong pitch for funds to
conduct renewal hearings in the field and to suppox-t activ-
ities of its Complaints & Compliance Division. The Com-
mission also put considerable thrust into its plea for money
to support its space communications woi’k.
Bakersfield deintermixed: All-uhf allocation for Bak-
ersfield has been ordered by FCC as anticipated (Vol. 17:11
p6). KERO-TV’s Ch. 10 is deleted and the station is oi’dered
to shift to Ch. 23. Ch. 51 is added to the city and Ch. 39 is
reserved for ETV, while Ch. 45 is substituted for Ch. 37 in
Delano. Fresno’s Ch. 12 is assigned to Santa Maria. Comr.
Cross dissented. The shift of KERO-TV to Ch. 23 was
made effective Dec. 1, 1962, which is the date when the
station’s license expires — “or on any earlier date that sta-
tion ceases its Ch. 10 operation.” The Commission also
ordered a hearing on the shift.
FCC seeks N.Y. uhf bids: Bids for installing 1,000 vhf-
uhf sets for its N.Y. uhf experiment are now being sought
by FCC with a closing date of April 5. It’s expected that
bids for the receivers themselves will be invited in about a
month. Meanwhile, the Commission’s engineers have been
working with receiver manufacturers, examining & testing
their current models. Bids for measuring vhf-uhf signals
at 5,000 locations during the experiment are being accept-
ed by the Commission until April 27 thi’ough the chief of
its Administration Services Division.
Committee dropped: Telecommunications Advisory
Boax-d is one of the 17 interdepartmental committees abol-
ished as unnecessary by President Kennedy. Membership:
OCDM, FCC, USIA, FAA, Post Office, CIA and depart-
ments of State, Treasury, Defense, Commerce.
Program comments delayed: At the request of NAB,
FCC has extended the deadline for industry comments on
the px-oposed revision of its program-service form (Special
Supplement, Feb. 27) from April 3 to May 1. Reply com-
ments are due May 10 instead of April 17.
Transfer of radio KRKD & KRKD-FM Los Angeles to
the International Church of the Foursquare Gospel for $1.5
million has been approved by FCC (Vol. 17:1 p9). KRKD
has been sharing time with the church’s KFSG; 24-hour
operation is planned, using KRKD call letters.
Charles E. Escola, FCC asst. genei-al counsel in charge
of administrative laws & treaties div., resigns to join
Kansas Public Utilities Commission, Wichita, as special
counsel on oil & gas cases.
VOL 17: No. 13
7
Technology
$10,000 TV TAPE SYSTEM: In a tiny exhibit at last
week’s IRE show in the N.Y. Coliseum, Japan’s Sony
Corp. pulled large crowds with the first showing of its
low-priced transistorized video-tape recorder. Since
it’s incompatible with Ampex & RCA broadcast TV tape
recorders, Sony doesn’t recommend it for broadcast
use. (The Sony machine also presumably will be in-
compatible with the recently announced RCA & Ampex
closed-circuit recorders [Vol. 17 :11 pl4, 12 pl2], which
will also be incompatible with each other.)
Although the pictures we saw on the monitor were not
of highest quality, there is no reason to dispute Sony’s
claim that “both video & audio signals are unbelievably
reproduced with true fidelity.” Sony says the recorder,
to be available in about 10 months, will be priced at
around $10,000, including transistorized vidicon camera &
monitor. The RCA & Ampex broadcast recorders begin at
just under $50,000 and their upcoming closed-circuit ma-
chines will be priced at $20-25,000.
The neatly packaged Sony recorder is housed in a
desk-type console, measuring 3x3x2 ft., small enough to
fit in a station wagon, and weighing only 440 lb. It has
2 rotating heads (instead of the 4 in broadcast recorders)
and uses a helical (spiral) scan technique. The heads ro-
tate at 1800 rpm and the tape speed is 7% in. per second
— both figures just half of the comparable broadcast re-
corder speeds. Each of the 2 heads records one field of
video information, a combination of the 2 head§ making up
one frame. A unique feature of the Sony recorder: The
tape can be stopped at any position, producing a still
image on the monitor.
The tape recorder has 96 transistors. 101 diodes, will
record 66 minutes on 2,400 ft. of 2-in. tape. The signal-to-
noise ratio is given as 36 db or more. The camera has 14
transistors, 3 diodes, the camera control unit 50 transis-
tors, 22 diodes. The recorder is capable of 280 lines of
resolution on the U.S. 525-line system. It will be imported
by Sony Corp. of America, 514 Broadway, N.Y. 12. A
Sony spokesman said it will not be exhibited at the NAB
convention.
International TV Symposium: East will meet West in
the first worldwide interchange of TV technical data May
17-21 in Montreux, Switzerland, under the auspices of the
International Telecommunication Union. As a part of the
May 15-27 International Festival of TV Arts & Sciences,
the Symposium will feature papers by leading TV scientists
from all over the world. As described in a news conference
last week at the IRE convention by Symposium Chmn.
John H. Gayer & ITU Deputy Secy. General M. B. Sarwate,
these will be highlights: Honored guests, receiving citation
and presenting papers, will be: RCA Chmn. Brig. Gen. David
Sarnoff; British Marconi Chmn. Sir Noel Ashbridge; French
Prof. J. Boutry; Swedish Posts & Telegraph Technical Dir.
Erik Esping; Leningrad TV Institute Prof. P. V. Shmakov;
Japan Victor Managing Dir. Kenjiro Takayanagi. Discus-
sions will center on TV systems in various countries and
on new technical developments. Most interest will be
focused on papers on space TV relays and on plans for
worldwide broadcast use of the first proposed TV-relay
satellite — Project Relay, due in 1962. A TV equipment
trade fair will be held simultaneously with the festival.
AT&T “no space monopoly”: Disturbed by widespread
new reports that it may be seeking to dominate satellite
communications, AT&T last week informed FCC it wants
nothing of the kind. James E. Dingman, vp & chief eng-
ineer, wrote: “We do not seek a monopoly in satellite
communications. We do not wish to exclude other inter-
national carriers either from establishing such systems or
from sharing the use of the system we propose. We seek
only the opportunity to employ private inititative, manage-
ment and capital in the public interest & under public
regulation in a manner wholly consistent with traditional
public policy with respect to international communications
. . . Ownership of the facilities involved could be handled
in the traditional way. The foreign terminals would be
owned by the foreign telecommunication agencies. We
have had many years of mutually satisfactory operating-
experience with these agencies all over the world and are
completely confident that we can come to an equitable
arrangement with them concerning the ownership and use
of the satellites. Use of the U.S. portion of the satellite
system would be made available, of course, to all inter-
national communications carriers servicing the U.S. for any
services they now are, or may in the future, be authorized
to provide by the FCC ... We believe the low-orbit system
proposed by the AT&T is the preferred system at this time.
The technology is well advanced for the low-orbit satellite.”
High-altitude airborne TV system has been developed
by RCA for remote control of a 36-in. telescope suspended
from a balloon 15 miles above the earth. The balloon tele-
scope, Stratoscope II, will include 2 transistorized TV cam-
eras, each weighing about 58 lb. and incorporating a new
ultra-low-light image orthicon tube. A wide-angle TV
camera will look directly into space and send to the ground
a large-area picture to be used by astronomers in selecting
targets for detailed viewing. The 2nd camera will be posi-
tioned to look through the telescope to show astronomers
what the telescope is seeing. It will guide the ground sta-
tion for exact control of the telescope. The telescope’s
views will be recorded by a film camera in the airborne
assembly. The smaller Stratoscope I project (with 12-in.
telescope) in 1959 resulted in the clearest photos ever re-
corded of the surface of the sun and the areas surrounding
sunspots. The project is being prepared by Princeton U.
under the sponsorship of the Office of Naval Research and
the National Science Foundation, supported by NASA.
7 steps to interstellar TV are diagrammed by March
Fortune, which notes: “A multitrillion-mile TV link may
carry some of the first communications between man &
other intelligent beings in the universe. TV would be ideal,
because pictures can be readily understood even if parts of
them are erased or distorted during transmission. Any
beings sophisticated enough to communicate with us would
be bound to know TV. Cornell physicist Philip Morrison
believes he could easily teach another civilization how to
receive our pictures by the scheme diagrammed [in ax-ticle
‘Are We Being Hailed from Interstellar Space?’].”
Good primer on TV propagation for non-technical
people is a lecture by Washington consulting engineer
Howard T. Head of A. D. Ring & Associates, delivered
recently at the Capitol Radio Engineering Institute. Copies
may be obtained from the firm at 1710 H St., N.W.
“FCC Relation to Space Communication”: That’s the
title of a new 4-page informational release issued by the
Commission describing its activities & duties. It’s Public
Notice G, Mimeo 1627, available from the Commission.
0
MARCH 27, 1961
Advertising
Autos Stepping on Gas Again: Indications earlier this
season that auto companies would cut back fall TV expen-
ditures (Vol. 17:9 plO) weren’t, apparently, so indicative
after all. Last week, ignoring a large unsold backlog of
cars and banking on an upturn in the nation’s economy,
Detroit auto makers were back in strong position in the
ranks of bigtime network TV advertisers.
Chrysler is the latest to get back on TV’s bandwagon,
signing with NBC for a large package of special events.
Included: Co-sponsorship (with Gillette) of the World
Series, both All-Star baseball games, the Rose Bowl and
Blue-Gray post-season games. (Chrysler’s sports co-spon-
sorships, incidentally, run counter to a reported trend away
from major-sponsorship baseball buys.)
NBC-TV, which last season had approximately 50%
of all network auto billings, is likely to repeat its high
score. Also signed by that network: Ford Motor Co., for
full sponsorship of Alfred Hitchcock Presents (Tue. 8:30-
9 p.m.) , Ernie Ford (Thu. 9 :30-10 p.m.) , and participations
in Wagon Train (Wed. 7:30-8:30 p.m.). Buick has bought
a segment of Sing Along with Mitch (Thu. 10-11 p.m.)
and Dodge is reportedly interested in the planned Wed.
10:30-11 p.m. public-affairs series with David Brinkley.
ABC has re-signed Chevrolet for full sponsorship of
My Three Sons, (Thu. 9-9:30 p.m.) CBS can count on
Ford TV dollars for the 1961 pro-football games, but
Chevrolet & Plymouth renewals for Route 66 and Gary
Moore Show are doubtful.
Dealers were also deep in spring sales promotions last
week. One such was a joint sales scheme devised by 2
Levittown, N.Y. dealers, one of whom sells Fords and the
other Chevrolets. When an ad-attracted customer came in
to test-drive a Ford (or Chevy), he was given a gift — one
cuff link. The matching link could be had by buying the
car, or by going to the rival dealer across the street to make
a comparison. Both dealers have recorded “substantial
sales increase.”
* * *
Success (cover) story: Latest Time magazine cover
story is devoted to Jim Moran who “through hard work,
hard sell and his TV pitches on behalf of his autos, has
built his firm [Courtesy Motor Sales, Chicago] into the
nation’s biggest auto dealer in business at the same stand
& the world’s largest Ford dealer.” When TvB dug further,
Moran told the industry organization: “I believe we have
been successful because we have attempted to dominate &
use our TV shows to their fullest potential power, not only
as far as advertising our dealership, but in public relations,
charitable benefits and good institutional promotion.”
When to sell groceries & drugs: A new study by rep
Avery-Knodel Inc. is being circulated to agency time-
buyers and admen who handle TV-spot-sold products that
are retailed in supermarkets & drug chains. Divided into
4 basic regional station groupings (Eastern, Midwestern,
Southern, Western), the study gives basic data on the
32 markets in which there are Avery-Knodel-repped TV
stations, includes: (1) Names of leading supermarket &
drug outlets, and what they stock. (2) What nights these
chains are open. (3) The days & nights of heaviest buying
volume. (4) Working hours for industrial labor shifts.
(5) Opening & closing hours for businesses. (6) Saturday
business schedules. (7) Home-ownership statistics. Copies
of the study are available to admen from Avery-Knodel,
720 Fifth Ave., N.Y. 19.
Dixon Takes Over FTC: The “life & death struggle” of
democracy depends in part on FTC’s success in helping to
maintain a free U.S. economy, new Chmn. Paul Rand Dixon
said March 21 at his swearing-in ceremonies.
Dixon, confirmed by the Senate a week earlier (Vol.
17:12 p2), pledged his “best effort” to enforce FTC laws
governing unfair advertising & trade practices. Outgoing
Republican Chmn. Earl W. Kintner, who presided at the
ceremonies in FTC’s big meeting room, said he was
“delighted” with his successor. Like Kintner, Dixon is a
longtime govt, career man.
The oath was administered by U.S. Court of Claims
Judge Samuel Whitaker while Dixon’s old Senate boss —
Chmn. Kefauver (D-Tenn.) of the Judiciary Antitnxst &
Monopoly Subcommittee — held the Bible.
Dixon started out in the FTC business with an admoni-
tion from House Small-Business Committee Chmn. Patman
(D-Tex.) to do something to clear up a “shocking situation”
represented by the agency’s big backlog of cases left.
“The tragedy of it is that all the improvement possible
cannot bring the resurrection of the many small firms
which have been destroyed as a result of the practices &
conditions challenged by cases which have all but withered
& died on the vine at the FTC,” Patman said.
Meanwhile, the Senate Commerce Committee put off
until April 11 its vote on confirmation of Philip Elman,
political independent from the Solicitor General’s office who
is President Kennedy’s choice to take over Republican
Edward K. Mills’ FTC chair. There were no reports that
Elman was in trouble, however.
No Squawks on New NBC Rules: Far from being un-
happy about NBC-TV’s relaxed rules on nighttime “prod-
uct protection,” major ad agencies are accepting the
changes “without a single negative reaction,” an NBC
sales official told us last week. Generally, agencies have
indicated that the narrowing of “protection” traditionally
given to advertisers to prevent back-to-back scheduling of
competitive products will bring more advertisers & more
products to network TV.
The major changes in NBC’s policy are these:
(1) In weekly or alternate-week sponsorships, compet-
itive products won’t be sold within 10 minutes of a spon-
sored period. (Exception: “Programs of indeterminate
length, news, sports, public-affairs programs.”) Previously,
the rule was 15 minutes.
(2) Daytime strip shows, participation-type series, and
various kinds of specials are excluded from the revised
protection. They will operate under a separate set of
rules. For example: Advertisers are allowed 2 “protected
products” per quarter-hour segment in daytime strip
shows, with a 10-minute leeway.
(3) Recognizing the trend toward sponsorship of 60-
min. shows on a “one-third” or “one-sixth”- basis, NBC now
allows advertisers to designate up to 2 products as “pro-
tected” with no competitive products permitted within the
show and within 10 minutes in adjacent shows (but not in
adjacent specials, news, etc.).
One segment of the TV industry reportedly quite
pleased with NBC’s move: Station reps. Since multi-
product advertisers juggle products around frequently on
network TV shows, it’s long been a headache for reps,
agencies & stations to avoid product conflicts at station-
break local periods. The relaxed NBC rules, reps feel,
will thus make their job easier, since affiliates generally
apply a policy similar to that of the networks.
VOL. 17: No. 13
9
Ideal Toy doubles TV dollars: $2 million of the $3 mil-
lion Ideal Toy 1961 ad budget is set aside for a network
show, local spots and TV specials — “twice as much as we
spent in 1960” — according to Ideal ad mgr. Melvin Helitzer.
“We are presently negotiating with all 3 networks for a
show,” Helitzer told us. “We have until July 1 to decide
which network we will go with.” NBC probably has a
bargaining advantage however, because Ideal “is very in-
terested” in color commercials. A 40-market spot schedule
on children’s shows will include some color commercials,
Helitzer said. “You’d be surprised how many local stations
make color available for kids’ shows, for instance WGN-TV
Chicago & KHJ-TV Los Angeles.” Ideal will again sponsor
the Thanksgiving Day Parade in N.Y. and is eying a num-
ber of other local TV specials. Helitzer predicted more
emphasis this year on the medium-priced toy. “We [the
toy industry] are still smarting under public attacks on
1960’s high-priced toys,” he said.
FTC toy parade: The toy industry, now involved with
NAB’s TV Code Review Board in a hassle over Christmas-
season commercials (Vol. 17:10 pl4), also is embroiled in
2 big FTC test cases. In formal answers to FTC com-
plaints, Santa’s Official Toy Prevue Inc. of Philadelphia &
33 wholesalers and Billy & Ruth Promotion Inc. of Phila-
delphia & 16 wholesalers have denied charges that they
induced discriminatory promotional payments from sup-
pliers. Toy catalogs published by Santa’s and Billy &
Ruth carried advertising solicited from manufacturers by
the wholesalers in allowance deals which prevented other
manufacturers from competing on equal terms, the FTC
complaints alleged.
New toy ad “guide lines,” issued early this month by
NAB’s N.Y. Code Office (Vol. 17:10 pl4) is “a good thing,”
according to Edward P. Parker, pres, of Toy Mfrs. of the
IJ.S.A., “but it is surprising that we were not consulted,
since toy manufacturers are directly concerned with the
presentation of their products.”
“Untouchables” (cont.) — Now it’s Armour: Last week’s
truce between Desilu Pres. Desi Arnaz and the National
Italian-American League to Combat Defamation (Vol.
17:12 p7) apparently won’t alter plans of the original N.Y.
group to protest The Untouchables — the Italian-American
Democratic Organizations of N.Y. The latter group has
announced a boycott of products of Armour & Co., another
Untouchables sponsor, effective March 23. IADO also plans
to picket the March 8 annual meeting of Liggett & Myers
stockholders. According to IADO, the tobacco firm’s
agency, McCann-Erickson, indicated that it had asked
ABC-TV to keep L&M commercials out of upcoming shows
which made “excessive use of Italian names in fictionalized
stories.” Whether ABC would do so, IADO didn’t know —
and until it did know, the boycott would remain in force.
Meanwhile, ABC had reportedly lined up Miles Labora-
tories, J. B. Williams, and Alberto Culver to fill the half-
sponsorship gap created by L&M’s planned exit from The
Untouchables this fall. ABC denied, when we asked, that
L&M’s agency had officially requested a re-scheduling of
L&M commercials. McCann-Erickson didn’t throw any
light on the situation either. Late last week, no one at the
N.Y. hq of M-E knew whether a schedule change had been
sought.
Quote: “Figures covering past 3 years indicate 80%
of all TV sales were national — only 20% local. Radio’s
picture is just the reverse with over 60%- of sales made in
local retail trading zones.” — Robert Ilurleigh, pres., MBS.
How to make good commercials: Be simple, make a
definite point and tell the client’s story directly, Stephen
Elliot told the Art Directors Club of N.Y.’s 6th annual
Visual Communications Conference March 22-23. The
exec, head of Elliot, Unger & Elliot (TV commercial pro-
duction firm owned by Screen Gems) went on to say that
some art directors “are just plain crazy.” He challenged
his audience to “find better ways of saying things that we
hear over & over again in the same old way.” Many agen-
cies, added Elliot, now realize that the art dir. must be
“an integral part of the creative group,” that over-special-
ization is disastrous, that all-around creative men or “vis-
ualizers” are necessary to supervise the production pro-
cedure. At the conference’s awards luncheon, TV medals
were presented to: Helmut Krone, Doyle Dane Bernbach
art dir. for a Volkswagen dealer-use film commercial;
Stephen Frankfurt of Young & Rubicam for Bristol-
Myers and Bill Melendez of J. Walter Thompson for Ford
Dealers of Southern Cal. commercials. Ogilvy, Benson &
Mather (Schwepps, Bristol-Myers, Maxwell House, Pep-
peridge Farm, etc.) was also cited “for distinctive merit”
in TV. Louis Dorsman, CBS-TV sales promotion & adver-
tising creative dir., received 2 Distinctive Merit awards —
one in the packaging classification for his promotion kit
for affiliate use, the other for his program-promotion
announcements using live-action film.
TV grows in favor: A survey of 6,663 men & women by
the Chicago research firm Louis Cheskin & Associates
shows that in January this year 55% of them reported
“favorable associations” with TV advertising. In Jan. 1960,
following quiz scandals the figure was 49% — down from
83% in 1957. Despite the “favorable” attitude, most of the
viewers surveyed in January considered TV commercials
“insincere” or “deceptive,” the Cheskin firm said. As for
advertising “impact,” TV was far ahead of other media.
Magazines (4th in 1960) were 2nd; newspapers (2nd in
1960), 3rd; radio (3rd in 1960), 4th. Billboard ads ranked
lowest of all in both years.
Ayds needs aid: Ayds, diet control candy, stung by the
inroads made into the reducing market by Metrecal & other
liquid diets, is moving into TV with hard-hitting, competi-
tive, one-minute commercials. Agency Erwin Wasey,
Ruthrauff & Ryan, reports Printers’ Ink, had been trying
for 2 years to switch Ayds into TV from print & radio.
Newspapers are 60% commercials: Newspapers ran
23.11 pages of advertising to 14.39 editorial pages in 1959
— giving ads the better of a 60-40 relationship, reports the
American Assn, of Newspaper Representatives. Commer-
cial time represents only 11% of nighttime network TV,
15% of daytime and in radio something under 20%>.
Magazine ad volume dips: A “substantial” 7.7% fall-
off in magazine ad lineage for the first quarter of 1961
from the same period of 1960 was reported by Printers’
Ink March 24. In March alone magazines were off 11.4%
from March I960, “the largest monthly loss this year,”
according to PI.
Ad Paople: John D. Leinbach, BBDO TV-radio supervisor,
elected a vp . . . Sylvia Dowling named a Benton & Bowles
vp . . . R. B. Collett, ex-Lever Brothers, named senior vp,
McCann-Erickson (Canada) Ltd. . . . Leonard Carlton and
Carroll Pfeifer elected vps, Kenyon & Eckhardt . . . Wil-
liam E. Holden, ex-Doherty, Clifford, Steers & Shenfield,
named Fuller & Smith & Ross senior vp & mgr., N.Y. office
, . , Lewis Snyder, ex-Leo Burnett, named J. M. Mathes vp.
10
MARCH 27, 1961
Film & Tape
DEBUT OF FILM BOXSCORE: Our boxscore of Hollywood
TV-film companies producing & selling network shows
indicates that Revue Studios is this season’s leader.
Its 14 series compare with runner-up Four Star Tele-
vision’s 12. These 2, plus Warner Bros. (3rd), Colum-
bia Pictures’ TV subsidiary Screen Gems (4th) and
CBS-TV (5th) turn out 48 series— more than half of
the network product made in Hollywood.
Revue, as the chart below shows, has been a con-
sistent leader in the field. But Four Star did not achieve
its powerhouse status until .2 years ago, when the William
Morris Agency became its sales agent.
One surprising point brought out by our tabulation is
that Desilu Productions, generally regarded as a leader
in the industry, has never had more than 4 network series
a year for the past 5 years, and sometimes has had only
one. Desilu rents its facilities to many series, owns few.
Warners and Screen Gems are thus far the only major
studios to rate favorably in the network boxscore. While
both 20th Century-Fox TV and MGM-TV have reorgan-
ized their TV departments, are making comebacks and
are expected to hit record production levels next sea-
son, their history in TV film has been at best sporadic.
The other major movie studios are not doing so well in TV.
Walt Disney has one series, but Allied Artists, Universal-
International and Paramount have no TV production. UI
doesn’t even have a TV-production unit. Looking ahead to
next season, now — in the midst of the buying season — -
Revue Studios leads in total sales (new series & renewals)
with 11. Next comes Warner Bros, with 7, followed by
CBS-TV at 5; Four Star, MGM-TV and Screen Gems, 3
each; Desilu and 20th Century-Fox TV, one each.
TV FILM
BOXSCORE
The leading Hollywood TV-film production companies ranked in
order of the number of series each supplies to the networks.
1960-’61 I959-’60 1958-’59 1957-’58 1956-’57
Revue Studios
14
12
9
10
3
Four Star Television
12
11
4
3
2
Warner Bros.
9
8
5
3
1
Screen Gems
7
6
7
6
7
CBS-TV
6
6
6
5
5
Desilu Productions
4
4
2
1
1
Ziv-UA
4
3
5
3
1
20th Century-Fox TV
3
3
2
2
1
MGM-TV
3
0
2
1
1
NBC-TV
3
1
0
1
1
Westinghouse-Desilu Talks Confirmed: Confirmation that
discussions were held between Westinghouse Bcstg. Co. and
Desilu Productions regarding the sale of Desilu — reported
exclusively in Television Digest (Vol. 17:10 p3) — was
made last week by Desilu administrative vp Edwin Holly.
He stressed that Westinghouse has made no firm offer
to date, and said he had not met with WBC Pres. Donald
McGannon since early this month — a meeting first reported
here.
Holly said that he & Desilu Pres. Desi Arnaz are
always ready to listen to offers and there could be a sale
“if the price is right.”
HOLLYWOOD ROUNDUP
MGM-TV Hits Production High: MGM-TV will have a
record TV-film production next season, with series on each
network. It’s an impressive upsurge for a studio which had
been floundering in TV — an impetus which has taken place
since Robert M. Weitman became production vp last year.
MGM-TV will have before the cameras three 60-min. series
and one half-hour show. This contrasts sharply with last
season when the studio had nothing on the networks at all.
The latest MGM-TV sale is Father of the Bride, which
will be on CBS-TV next season. Previously, the studio
had sold its Dr. Kildare and Cain’s Hundred series to NBC-
TV. Its Asphalt Jungle will debut on ABC-TV April 2.
Father of the Bride will be sponsored by General Mills
and Campbell Soup. GM financed the pilot via BBDO.
It’s a 30-min. show; the others are 60. Another MGM-TV
entry is National Velvet, on NBC-TV this season.
The Most Expensive Pilot: Counterintelligence Corps, a
2-part 60-min. pilot financed by Desilu Productions and
McCann-Erickson, is undoubtedly the most expensive pilot
ever filmed. Originally budgeted at $500,000 and with a
17-day shooting schedule, the two 60-min. shows were
completed at a cost of $750,000, and were 5 days over
schedule. M-E sources told us they weren’t concerned
about the pilot going over budget, because it is planning to
release the hour-long shows as a movie abroad. This is
expected to recoup the investment.
■
Danny Thomas, whose own series had such a wobbly
start that there was doubt it would continue, has achieved
the status of a TV tycoon, by Hollywood standards. In
addition to his own well-rated series on CBS-TV, Thomas
& his partners, producer-director Sheldon Leonard and
exec, producer Louis Edelman, financed The Andy Griffith
Show (also on CBS-TV) ; All in a Day’s Work, the comedy
starring Dick Van Dyke, which has been sold for next
season; and The Joey Bishop Show, which has just been
sold to NBC-TV for next fall. Thomas is following the
example of other TV stars (e.g., Dick Powell, Desi Arnaz)
who branched out from one-series companies into multiple
production.
Screen Gems has transferred UCLA-SG fellowship
winner John Rhone to its production staff, following com-
pletion of his fellowship study-period with SG. He will be
asst, to exec, producer Harry Ackerman.
NBC-TV has bought Screen Gems’ Donny Dru series
for next season. Scott Lane, Jeff Donnell, Del Moore and
Cheryl Holdridge are cast in the show Clarence Greene &
Russell Rouse produce; Robert Sparks is exec, producer.
Revue Studios is filming a pilot, My Uncle Louie,
starring Eddie Albert, this week. The comedy will be seen
on the studio’s GE Theater.
Four Star Television Pres. Dick Powell & exec, vp
Tom McDermott were in N.Y. last week confering with
sponsors regarding next season’s shows.
Revue’s Thriller, GE Theater and Laramie have been
renewed for next season.
VOL. 17: No. 13
11
NEW YORK ROUNDUP
Where MCA’s money comes from: Music Corp. of
America has come a long way from the days when it ex-
isted on a 10% slice of dance-band earnings. Last year,
according to MCA’s latest financial statement (see finan-
cial table), slightly less than 13% of its $67-million in-
come resulted from talent commissions. By far the largest
share of MCA’s income (85%) came from its own telefilm
activities (Revue Productions network shows, syndication
distribution, Paramount backlog sales) and studio rentals
at the Universal City lot. Compared with 1956 income,
1960 MCA agency commissions show an increase of only
about $1 million. But telefilm & studio rental income has
nearly doubled from 1956’s $23.7 million.
BBC signed another U.S. distribution agreement last
week, this one with Lester M. Malitz Inc. of N.Y. covering
special-events shows. A contract signed earlier this month
with Peter M. Robeck was for distribution of An Age of
Kings (Vol. 17:12 plO). Malitz will handle BBC-TV’s
“outside broadcast” dept., which devotes 8 hours a week
to sports and 2 hours to national & world events. U.S.
network interest has been expressed in films of the Grand
National, the University Boat Race, other events, said BBC.
Add syndication sales: Seven Arts has sold its post-
1950 Warner Bros, feature-film library in 57 markets to
date. New sales: KOLO-TV Reno, WHEN-TV Syracuse,
WISH-TV Indianapolis. Alfred Hitchcock’s “Dial M for
Murder” has been added to the Warner package, replacing
“Prince & the Showgirl.” Interesting sidelight: During
last year’s writers strike, Warner Bros. TV made a 60-
min. adaptation of “Dial M” for its 77 Sunset Strip series
on ABC-TV, later repeated it.
Bankruptcy film sale: Creditors of Guild Films have
been notified that Latin American rights, title & interest
for 5 years in 4 TV film series, will be sold at auction at
10 a.m. April 3 in U.S. Courthouse, N.Y. before Referee
Herbert Loewenthal. The series: Sherlock Holmes, Paris
Precinct, Captain Grief, I Spy. Starting price is $5,000.
Daniel Glass is trustee in bankruptcy.
UAA has taken over syndicated distribution of the
Lopert Pictures backlog, forming a new Lopert Films div.
which Harvey Reinstein, ex-Lopert sales mgr., will head.
Among the Lopert Pictures available to TV, all post-1954,
are “La Parisienne,” “The Horse’s Mouth,” and Laurence
Olivier’s “Richard III.”
Film Producers Assn, of N.Y. has extended an “official
endorsement” to the 1961 American TV Commercials Festi-
val, scheduled for May 4. “We are firmly convinced the
Festival is an activity which will advance the progress of
the entire film industry,” said exec. dir. Harold Klein.
People: John Rhone, first Screen Gems-UCLA fellow-
ship winner, has joined the SG production staff as asst,
to vp & exec, producer Harry Ackerman.
Obituary
Lloyd L. Lind, 49, vp & gen. sales mgr., Interstate TV
Corp., TV-film production & distribution subsidiary of
Allied Artists, died March 19 following an operation. He
had formerly been with Monogram, Republic and Pathe.
Surviving are his wife and 2 daughters.
Networks
More about
THE CLEARANCE PROBLEM: One reason why public-af-
fairs shows generally lag behind entertainment shows in
national audience figures is simply that their station line-
ups are generally shorter (see p. 3). Here are some net-
work-by-network highlights of the current season’s station-
clearance situation among informational series:
ABC-TV public-affairs shows: The Ralston-sponsored
Expedition series, carried (in station-option time) Tue.
7-7 :30 p.m., has a line-up average of 74 stations. Bugs
Bunny, which follows it (also in station time) at 7:30 p.m.,
has a clearance of 140 stations— a figure which equals the
ABC nighttime program average. There’s a drop-off from
the Sun. -night The Islanders (9:30-10:30 p.m.) with its
140 stations to the Mead Johnson-sponsored Winston
Churchill series which closes the network schedule (10:30-
11) with 115. Bell & Howell’s Closeup series of specials
averages 104 stations, but can range all the way from 64
(Feb. 16, 1961) to 147 outlets (the Dec. 7 telecast of
“Yanki, No”). The subject of the lower ranking special
was school integration in New Orleans, but it should also
be pointed out that this program had the handicap of very
late scheduling.
CBS-TV public-affairs shows: This network has a
unique distinction — its 20th Century series, from which
Prudential is exiting at season’s end, actually has a larger
station clearance (161 stations) in its Sun. (6:30-7 p.m.)
slot than does Lassie, following at 7-7:30 with 145 sta-
tions. The relationship between Gunslinger (Thu. 9-10
p.m.) on 156 stations (similar to the CBS-TV nighttime
all-program average) and the prestige-laden following
show, CBS Reports, on 106 stations, is more in line with
the usual drop-off pattern. It’s interesting to note that
CBS-TV’s Woman, daytime public-affairs special, has
averaged 130 stations — a respectable clearance rate.
NBC-TV public-affairs shows: The same problem
exists here that faces the other networks. The Tue. 10-11
p.m. news specials (“J.F.K. Report No. 1” etc.) average
about 150 stations, vs. a clearance for the preceding show,
Thriller, (9-10) of 168 stations. Similarly, the Sat.-night
The Deputy, 9-9:30 p.m., is seen on 160 outlets, but the
9:30-10:30 The Nation’s Future (unsponsored) drops to
99. The line-up for the shows which lead off NBC’s Sun.
night parade reveals an odd pattern. Omnibus (5-6 p.m.)
is carried on 71 stations — principally because Aluminium
Ltd., the show’s sponsor, wanted a short line-up. The next
show, Meet the Press (6-6:30) is seen on 117 stations — a
fairly good line-up, achieved by the fact that stations can
earn local-level revenue with the show on a co-op basis.
In the 6:30-7 period is slotted People Are Funny, with 119
stations — not much higher than Meet the Press. NBC-TV
nighttime public-affairs shows on a pre-emption basis are
seen on an average of 150 stations — the same average as
for all nighttime NBC pre-emption shows, including en-
tertainment specials. Average NBC-TV daytime line-up
(all shows), 140. Average clearance for NBC daytime spe-
cials (Purex shows, etc.), 134 — a figure considered good
since such shows often occur in non-network periods.
Shreveport affiliation switch: ABC-TV affiliate in
Shreveport. La. will be KTBS-TV, eff. Sept. 3, when KTAL
Texarkana, Tex. -Shreveport takes over NBC-TV programs
for the area (Vol. 17:10 pl2). KTBS-TV has been an
NBC-TV affiliate which also carried ABC-TV programs.
12
MARCH 27, 1961
NETWORK SALES ACTIVITY
ABC -TV
Naked City, Wed. 10-11 p.m.; Cheyenne, Mon. 7:30-8:30
p.m.; Adventures in Paradise, Mon. 9:30-
10:30 p.m., part. eff. Sept.
du Pont (N.W. Ayer)
Lawrence Welk Show, Sat. 9-10 p.m., part. eff. Oct.
Union Carbide (William Esty)
The Hathaways, Fri. 8-8:30 p.m., part. eff. fall.
Ralston Purina (Guild, Bascom & Bonfigli)
Daytime Programming, Mon. -Fri., part. eff. March.
Hartz Moxmtain (George H. Hartman)
5 Musical Specials, 60-min. each, full sponsorship eff. Nov.
21. Westinghouse Electric (McCann-Erick-
son)
CBS -TV
The Million Dollar Incident, Fri., April 21, 8:30-10 p.m.,
full sponsorship.
Timex (Warwick & Legler)
Daytime Programming, Mon., part. eff. immediately.
Lever Bros. (JWT and SSC&B)
Alvin and the Chipmunks, Wed. 7:30-8 p.m., part. eff. fall
General Foods (Benton & Bowles)
6 Original Dramas, 60 min. each, full sponsorship eff. Jan.
12. Westinghouse Electric (McCann-Erick-
son)
NBC-TV
JFK Report No. 2, Tue. April 11, 10-11 p.m., full-spon.
Procter & Gamble (Benton & Bowles)
Purex Special for Women, Thu. April 13, 4-5 p.m., full-spon.
Pur ex (Edward H. Weiss)
Project 20, (Gen. Grant) fall & (Gen. Lee) Jan., full-spon.
Union Central Life Insurance (no agency)
Westinghouse Preview Theatre, Fri. 9:30-10 p.m., full-
sponsorship eff. summer.
Westinghouse Electric (McCann-Erickson)
Daytime programming. Sat., pai’t. eff. immediately.
General Mills (Dancer-Fitzgerald-Sample)
6 Specials, 60-min. each, full sponsorship eff. fall 1961.
Westinghouse Electric (McCann-Erickson)
2nd Canadian Network Looms: Canada’s second TV net-
work is ready to begin operations in 3 cities in September
if it gets a go-ahead from the BBG. Spencei' Caldwell,
pres, of Canadian Television Network, reports that under
agreements concluded last week, CFTO-TV Toronto, CJOH-
TV Ottawa and CFCF-TV Montreal will serve as the
nucleus of the Dominion’s first privately-owned TV net-
work. Tentative approval to form a private network was
granted by BBG last year (Vol. 16:50 p3).
Caldwell said that the new network will be extended
to include 5 other private “key” stations across Canada as
microwave facilities become available. He estimates it
will take 18-to-24 months to complete the microwave links.
The 8 “key” stations, which represent 27 studios & some
$30 million in equipment, compete with CBC outlets.
Top billings % gainer: The publishing & media classi-
fication topped all others in percentage increase of net-
work-TV timebuying last year with an 8,331% soar in
billings to $2,242,022 from $26,593 in 1959. TvB also
reported last week that 1960-over-1959 increases were
posted by 23 of the 29 classifications surveyed.
Programming
Westinghouse Plans $8-miliion Specials: A 3-network
series of 60-min. specials will be Westinghouse Electric
Corp.’s TV spearhead next fall. The $8-million schedule
will span the entire entertainment spectrum, including
drama, comedy, music, entertainment, world events and
public affairs, according to marketing vp J. H. Jewel.
CBS plans S Westinghouse-sponsored original dramas
— “a writers’ theater” according to program vp Oscar Katz.
Gordon Duff will produce the series, which begins in Octo-
ber. Westinghouse will also sponsor a Jan. 12, 1962 Leland
Hayward special based on Walter Lord’s The Good Years.
ABC has scheduled 5 Westinghouse musicals. The
first, a Robert Saudek production entitled “An Old-fash-
ioned Thanksgiving,” is set for Nov. 21. To follow are:
“Nutcracker Suite,” the Dartmouth Winter Carnival, an
adaptation of “Destry Rides Again,” and a variety show
featuring Meredith Willson.
NBC’s 6 shows will include 2 entertainment specials.
The other 4 will feature Chet Huntley & David Brinkley
in a series of high-budget public-affairs shows.
Another Westinghouse TV move announced last week :
The company will sponsor a 12-episode, 30-min. comedy
series this summer on NBC-TV (Fri. 9:30-10 p.m.).
Titled Westinghouse Preview Theater, this is a series of
pilot films “new to TV,” each starring a different person-
ality “ranging from Vivian Blaine to Milton Berle.”
Role of TV critics: TV critics are “indispensable,” but
only to the extent that they serve “as a conscience,” author
Martin ( Madison Avenue, U.S.A.) Mayer told a March 21
RTES seminar. TV critics have modeled themselves after
“service critics,” who perform a function for theatergoers,
movie fans and book buyers, he said. “But the TV critic
can’t perform this sort of service, because what he reviews
was here last night & gone today.” What is needed, Mayer
challenged, is service, not to the reader as a consumer, but
“to the art form criticized & its current executants.” TV
criticism must follow music criticism, he said. “The music
critic has served his art by making people ashamed of
shoddy work ... If ever a group of people needed a con-
science, it is the people in TV.” No critic has gotten very
far, he charged. “Even Jack Gould, far & away the leader
in the field, has won only a very limited influence over
the people who do the work.”
Quiz-show renaissance: Under the euphemism of “game
shows,” quiz programs have been quietly edging back into
the fall program plans of all 3 networks — although there
won’t be any giant jackpots. Late last week, NBC-TV
announced plans to include Stop the Camera in its 1961-’62
prime time schedule. The show is packaged by Harry
Salter, who once packaged radio’s Stop the Music. ABC-TV
has scheduled an April 3 daytime debut for Seven Keys, a
Wellington Productions audience-participation show with
Jack Narz as host. CBS, first to chop quiz shows from its
schedule after the Van Doren quiz scandal, has announced
3 fun-packed game shows” in its 10 a.m.-noon schedule
(Vol. 17:8 pl4) .
Court won’t review censorship issue: Joint media
appeal to the Supreme Court for reconsideration of its
Jan. 23 decision that cities & states may pre-censor movies
(Vol. 17:10 pl6) has been turned down. In a brief order
March 20, the Court refused to reopen the case, in which
NAB and newspaper & magazine organizations had joined
with movie-industry lawyers in pleas for another hearing.
VOL. 17: No. 13
13
Morgan Sees Hope for TV: ABC commentator Edward P.
Morgan, winner of an Alfred I. du Pont award for jumping
into “matters of controversy,” lit into TV last week in
Washington — but said its “sinful sloppiness” isn’t hopeless.
Sharing a National Civil Liberties Clearing House
mass-communications panel program with movie producer
Dore Schary & The Reporter ’s Washington editor Douglass
Cater, Morgan said recent developments in the industry
show that TV’s “promising potential” may yet be realized.
“There are hopeful signs here & there that the broad-
casting industry is experiencing twinges of guilt over its
huckstering, its practice of a kind of mass hypnosis to
induce desires for opulent excess,” he told the 13th annual
NCLCH conference.
Among signs noted by Morgan: (1) “Bracing”
speeches by NAB Pres. LeRoy Collins. (2) Fresh breezes
at FCC from “lively” new Chmn. Minow. (3) Willingness
by the networks to pre-empt “Bugs Bunny & The Early
Show to make way for [such] sobering spectaculars” as
White House news conferences. (4) “Growing evidence
that broadcasting is beginning to do a better job of inform-
ing the public than many if not most newspapers.”
Morgan also cautioned representatives of 100 national
organizations at the conference that more govt, control of
broadcasting leading toward censorship isn’t the answer to
the industry’s troubles. “It would only pose another
problem,” he said.
TV show delays court sentence: Convicted kidnaper-
murderer Melvin Davis Rees Jr. won postponment of his
sentencing by Federal Judge Roszel C. Thomsen following
an hour-long re-enactment of jury deliberations by WBAL-
TV Baltimore. The station described the show, in which
9 jurors participated, as an “unprecedented public revela-
tion of juryroom activity.” But defense counsel told Judge
Thomsen that the taped program was a “shocking” de-
parture from court tradition. Among other things, the
defense said the show revealed that the jurors discussed
issues which weren’t introduced at the trial of Rees. Judge
Thomsen agreed to delay sentencing until the lawyers could
study the script to see if they had grounds for arguing
that Rees didn’t get a fair trial.
First family favors TV: President John F. Kennedy
will open the first ATAS International Assembly — “a much
needed effort in the field of international communications,”
according to the President. The Assembly, set for Nov.
4-11 in N.Y., will include 50 discussion sessions in a global
exchange of information & ideas. Arrangements for other
world leaders to participate are being coordinated by ABC
news vp James C. Hagerty, a member of the Assembly’s
agenda committee. Mrs. Jacqueline Kennedy, making her
first TV appearance since the Inauguration, graced CBS-
TV’s March 19 Accent show as guest on a show saluting the
National Gallery of Art.
Official Films will distribute a 30-min. documentary
series on Africa, produced by William Alexander and nar-
rated by Alexander Scourby. Vp Russ Raycroft called the
series a “departure” for Official, “but we feel the U.S.
audience wants authentic informative programs in line
with today’s headlines.” Other new Official Flms prop-
erties: A 26-episode, 60-min. documentary series utilizing
the recently acquired Paramount newsreel library, and a
39-episode, 30-min. series on explorers, sports figures and
other interesting personalities, set for fall release. Ready
for June delivery will be 260 five-min. shows called Humor
in the Neivs — gleaned from the Paramount library.
Stations
NEW & UPCOMING STATIONS: Educational KCSD-TV
(Ch. 19) Kansas City, Mo. began program tests March
22 and planned a formal opening April 2. It has a GE
1- kw transmitter in the City Hall and a GE helical
antenna on a stub tower on the roof. Studios are in
the Board of Education Bldg. Owner is Kansas City
School Dist., with James A. Hazlett as supt. Zoel
Parenteau is producer-dir. and Clyde Howe chief
engineer. The new starter changes the U.S. operating
total to 584 (91 uhf) of which 56 (16 uhf) are non-
commercial outlets.
From Canada comes a report of another new station.
It is satellite CHCB-TV (Ch. 10) Banff, Alta, which began
repeating parent CHCA-TV (Ch. 6) Red Deer, Alta, on
March 17. Banff outlet is an unattended automatic repeater
and is sold as a bonus to CHCA-TV. It has a Benco 5-watt
transmitter and a Gates antenna on a 65-ft. tower supplied
by Beatty Bros. The new satellite boosts the Canadian
operating total to 87 stations.
# * *
In our continuing survey of upcoming stations, here are
the latest l'eports from principals:
KYMA (Ch. 9) Flagstaff, Ariz. hopes to begin testing
next fall-winter and to start programming shortly there-
after, writes F. Keith Tranton, pres, of grantee Coconino
Telecasters Inc. Offices have been established at Suite 1900,
15 Broad St., New York 5, N.Y. A firm order has not been
placed for equipment, but the station plans to purchase a
5-kw Gates transmitter. It also proposes to use a newly-
developed Jampro 8-section antenna on a 200-ft. Utility
tower. A September delivery date has been tentatively set
for the antenna. Plans for the studio & transmitter build-
ings are on the drawing board. Base hour hasn’t been
reported and rep has not been chosen.
CHAT-TV-1 (Ch. 4) Pivot, Alta, now plans an April
start as a satellite of parent CHAT-TV (Ch. 6) Medicine
Hat, Alta., according to Sid Gaffney, CHAT-TV chief
engineer. It has a studio-transmitter building ready for a
2- kw Canadian GE transmitter, which was scheduled to
arrive there March 24. Construction of 500-ft. Wind Tur-
bine tower began March 19 and GE antenna is scheduled
for installation in the first week of April. The station will
be sold as a bonus to CHAT-TV.
CHCB-TV-4 (Ch. 5) Salmon Arm, B.C. expects to
start about mid-May as a satellite of parent CHBC-TV
(Ch. 2) Kelowna, B.C. However, construction awaits
official government ratification of the BBG recommen-
dation for a license, reports T. E. Wyatt, CHBC-TV
chief engineer. The station will have a Benco 5-watt trans-
mitter and the tower will be a 50-ft. wood pole. It will be
the 5th unattended automatic satellite that repeats CHBC-
TV, which already has such outlets in Lumby, Keremeos,
Vernon and Penticton, B.C. The Salmon Arm station will
be sold as a bonus to CHBC-TV.
CBC’s tower for Montreal TV & FM stations will be
built by Canadian General Electric and is expected to cost
about $625,000. The 238-ft. structure in Mount Royal Park
will have space for CBC’s o&o French language CBFT,
English language CBMT (latter to boost to 100 kw) and
privately-owned CFCF-TV & CFTM-TV, as well as all
Montreal FM stations. It also will have space for 12 vhf
and 6 uhf services for public safety and commercial use.
14
MARCH 27, 1961
East Lynne at WNTA-TV: Ch. 13 N.Y. was putting on
a real cliff-hanger. Would fearless ex-NTA Chinn. Ely
A. Landau raise the money to pay the mortgage on WNTA-
TV N.Y. ? Would Squire David Susskind, backed by Para-
mount Pictures to the tune of $6.6 million, purloin the
deed to the independent-station TV homestead? Would a
vigilante committee of ETV-minded citizens (whose $4-
million initial bid has already been turned down by owner
NTA) ride through the night to the rescue with $5.5
million in the group’s saddlebags? Was wealthy John
Hay (“Jock”) Whitney’s Corinthian Bcstg. Co. casting a
roving financial eye in WNTA-TV’s direction? Or, was
movie magnate Spyros Skouras in the wings, discussing
a possible acquisition of the station for 20th Century-Fox ?
Last week, the sale of WNTA-TV resembled nothing so
much as “The Perils of Pauline,” with each day bringing a
fresh plot twist. Meanwhile, NTA officials and NTA gen-
eral counsel Justin M. Golenbock, were maintaining a poker
face that would have befitted Dangerous Dan McGrew. If
there was a high bidder, they weren’t saying.
In Hollywood for a board meeting, NTA Pres.-Chmn.
Oliver A. Unger told us: “Maybe in this next week one of
these deals will come to a head.” He added that there are
no negotiations on with 20th Century-Fox, terming the
brief 20th talks so tenuous that they didn’t deserve the
description of “negotiations.”
VVBC switches to Grey: Westinghouse Bcstg. Co.’s ad
account, and those of TvAR, AM Radio Sales, and WBC
Productions, have been switched from the N.Y. office of
Ketchum, MacCleod & Grove to Grey Advertising, effective
April 1. WBC meanwhile announced a star-studded guest
list for its forthcoming (April 9-12) public-affairs program-
ming conference to be held in Westinghouse’s home city of
Pittsburgh. Due as participants: Mrs. Eleanor Roosevelt,
Pa. Gov. David Lawrence, producers Fred Coe & Albert
McCleery, Ambassador William Attwood, Dr. Bergen
Evans, Garry Moore, White House press secy. Pierre Salin-
ger, TIO Dir. Louis Hausman and critic Marya Mannes.
Previous WBC conferences have been held in Boston (1957),
Baltimore (1958) and San Francisco (1959).
Collins at White House: NAB Pres. LeRoy Collins,
who presided at the Democratic convention which nomin-
ated John F. Kennedy, asked the President March 22 to
speak at NAB’s May 7-10 Washington convention. Collins
won no final commitment during his White House call but
said Kennedy was hopeful that he could accept. Another
convention speaker was scheduled definitely. New FCC
Chmn. Minow will address a May 9 luncheon session.
Minow & other Commission members will join in the
traditional FCC q-&-a panel session May 10.
NAB labor unit set up: A special NAB subcommittee
has been formed to recommend ways in which TV stations
can get better representation in national AFTRA & SAG
negotiations for contracts covering spot commercials &
syndicated programs. Named by NAB Labor Relations
Advisory Committee Chmn. Ward L. Quaal (WGN-TV
Chicago), members of the new unit are Joseph O. Schertler
(Westinghouse), William C. Fitts Jr. (CBS), Abiah A.
Church (Storer), Charles H. Crutchfield (WBTV Charlotte).
WOAI-TV San Antonio expanding facilities: Addition
of a 3rd TV studio is part of a $350,000 expansion program
whereby the station extends its building to cover the re-
mainder of the city block on which its present plant is
located at 1031 Navarro St. Work is to be completed by
next October,
Fines for ad infractions only: Canada’s BBG believes
fines are fine to punish TV stations which violate ad regu-
lations, but it would levy fines for no other infractions.
BBG Chmn. Dr. Andrew Stewart stated this position in
response to a suggestion of the Parliamentary Bcstg.
Committee that fines be applied for breach of regulations
banning dramatized political broadcasts. Responding to
Committee suggestions that short-term license renewals be
used to enforce over-all adherence to regulations, Dr.
Stewart said short-termers have an effect on programming,
but he believes that such threats must be followed eventu-
ally by suspension or cancelation of license.
Dot denies payola complaint: FTC payola charges have
been denied by Dot Records Inc., accused last year of mak-
ing illegal payments to TV & radio disc jockeys and other
station personnel to increase sales of its records (Vol.
16:31 p9). The Hollywood firm & its officers R. C. Wood &
Christine Hamilton asked dismissal of FTC’s complaint.
Educational Television
Airborne ETV demonstrations: Stratovision ETV in
the Midwest Program on Airborne TV Instruction will be
tested in tune-up demonstrations this spring at 31 ele-
mentary & secondary school locations in 111., Ind., Ky., O.,
Mich, and Wis. “Each demonstration school will serve as
a showplace for visitation by school people and parents &
students over a period of time,” said MPATI Pres. Dr. John
E. Ivey Jr. The experimental operations, leading into the
system’s first full academic year starting in September,
had first been scheduled for January (Vol. 17:6 pl4).
Most of the demonstration schools are being equipped with-
out cost by such firms as Admiral, GE, Motorola, Philco,
RCA, Westinghouse, Zenith, Jerrold, Blonder- Tongue.
Another ETV “patron” joined the growing roster
recently when the Joseph Horne Department Store signed
to underwrite NTA’s Open End series on WQED Pitts-
burgh. The store will get a “WQED wishes to thank . . .”
corporate message in compliance with FCC rules. Recently,
San Francisco Brewing Co. bought Open End on educa-
tional KQED San Francisco, and Bank of America made a
similar deal with the same station for CBS Films’ Robert
Her ridge Theater. Both patrons have reported very
favorable public reaction and “a definite increase in sales”
(Vol. 17:10 plO) .
Educational-commercial program swap: Two Colum-
bus, Ohio stations — commercial WBNS-TV and educational
WOSU-TV — have set up a programming exchange. The
initial trade involves the televising of WOSU-TV’s Uni-
versity Hall on WBNS-TV weekdays at 7:30 a.m., in
return for which WOSU-TV will show Play of the Week.
(WBNS-TV purchased the right to give the educational
station a run of 13 episodes in the series.)
Albany ETV: Another channel in Albany, N.Y., Ch. 23,
is sought by the State Board of Regents even though educa-
tors hold an unused CP for WTVZ (Ch. 17) there. FCC
started rule-making to reserve Ch. 23, noting that the
Regents say they’ll put both channels to work just as soon
as the legislature gives them the money.
ETV trust fund of $50,000 for the Greater Washington
Educational TV Assn, has been established under the will
of the late U.S. Register of Copyrights Arthur Fisher, who
died last November. An early ETV enthusiast, Fisher was
GWETA chmn. from 1957 until his death.
VOL. 17: No. 13
lb
Congress
Equal-time Probe Set: A score of witnesses — some of
them “mystery” figures whose identities were carefully
withheld — have been lined up by Chmn. Yarborough (D-
Tex.) for this week’s hearings by his Senate Commerce
Freedom of Communications Subcommittee on political
equal-time complaints against broadcasters.
In announcing the “watchdog” unit’s schedule for
March 27-29 proceedings in Room 5110 of the New Senate
Office Bldg., Yarborough listed only 2 broadcasters for
testimony. But he said “50 selected complaints” would be
explored before the sessions are adjourned.
Broadcasters known to have been summoned for ques-
tioning by “watchdogs” Yarborough and Sens. McGee (D-
Wyo.) & Scott (R-Pa.) are: (1) Pres. Peter Straus of radio
WMCA N.Y., which aroused Republican ire by coming out
editorially in 1960 for John F. Kennedy for President (Vol.
16:45 p3). (2) Pres. W. Boler of KXGO-TV Fargo, who got
in a hassle with Subcommittee counsel Creekmore Fath over
Subcommittee’s equal-time inquiries (Vol. 16:43 et seq.) .
Other witnesses on Yarborough’s list include Cal. state
Democratic Chmn. Roger Kent, GOP National Committee
Chmn. Thruston B. Morton, N.D. state Sen. Charles L.
Murphy. FCC spokesmen also were expected to go back on
the Hill to expand on equal-time data submitted by the
Commission to the Commerce Communications Subcom-
mittee in February (Vol. 17:6 p2). FCC Chmn. Minow is
due to introduce the Commission presentation, then turn it
over to Renewal & Transfer Div. chief Joseph H. Nelson.
The Ev & Charlie Show: New political show on TV,
featuring GOP floor leaders Sen. Everett M. Dirksen (111.)
& Rep. Charles A. Halleck (Ind.) in weekly news confer-
ences, has been dubbed Ev & Charlie by the Washington
Post. Staged in the Capitol’s old Supreme Court chamber
and covered regularly by the networks which use clips in
news programs, it replaces TV reports by Dirksen &
Halleck from the White House steps during the Eisenhower
Administration. Noting that the legislative leaders relish
their exposure on the air in the new format, the Post
reported that unnamed Republican “progressives are
frankly getting nervous” about the old-line party “image”
presented to viewers. A “long run” for the Dirksen-
Halleck show was predicted, however. Long-time GOP
staffer Robert Humphreys has been signed up (at a
reported $25,000 per year) by the Republican National
Committee “to handle public relations, if not write the
script.”
Govt, subsidies for political broadcasts: Senate hear-
ings on a proposal (S-227) by Majority Leader Mansfield
(D-Mont.) for govt, subsidies to help pay for political
campaign broadcasts (Vol. 17:3 pl6) have been set tenta-
tively for late April. Chmn. Cannon (D-Nev.) of the Rules
& Administration Committee’s Privileges & Elections Sub-
committee said he’d invite spokesmen for TV & radio
networks to testify. Under Mansfield’s plan, Democratic &
Republican parties would be entitled to $l-million reim-
bursements from the U.S. Treasury for broadcasts in
behalf of Presidential tickets. Minority parties could
qualify for $100,000 TV & radio subsidies if they polled
more than 1% of the vote in a national election.
Tariff exemption asked: Magnetic tape & other sound
recordings for radio music broadcasts would be placed on
the Tariff Act’s free list under a bill (IIR-5856) by Rep.
Van Pelt (R-Wis.),
Crime charges challenged: Senate testimony by the
National Council on Crime & Delinquency that TV & movies
contribute to juvenile delinquency (Vol. 17:11 pl3) has
been questioned by 2 N.Y. specialists. In a letter to Judic-
iary Juvenile Delinquency Subcommittee Chmn. Dodd (D-
Conn.), Donal E. J. MacNamara of the Institute of Crimin-
ology said: “While many programs & movie scripts are
admittedly not educational, elevating, or even entertaining
— and some are immoral & unnecessarily sadistic — there
is no adequate research or case material to support the
conclusion that such shows incite, stimulate, or cause the
commission of criminal acts.” In a separate letter, N.Y.U.
sociology teacher Paul W. Tappan cautioned Dodd against
accepting the charges as arguments for official censorship :
“The control of children’s exposure to mass media should
be left to the judgment & discretion of their parents and
not to a govt, agency.” MacNamara & Tappan asked that
their letters be in the Subcommittee’s hearing record.
Exploring industry’s role in space: Outer-space TV
prospects will be explored soon by the House Science &
Astronautics Committee in public hearings planned by
Chmn. Brooks (D-La.). He said he wants to develop the
role to be played by private industry in exploiting use of
communications satellites for intercontinental TV & tele-
phone transmissions. The Committee especially wants to
know what problems — as well as possibilities — are pre-
sented in the space realm, Brooks said. Meanwhile, Com-
munications Workers of America Pres. Joseph A. Beirne
warned the House Labor Unemployment Subcommittee
that proposed satellite systems could affect jobs of “hun-
dreds of thousands” now employed in conventional com-
munications jobs. The head of the AFL-CIO telephone-
workers union pointed out (for one thing): “There won’t
be one inch of wire from the earth to that satellite. And
there are hundreds of thousands of persons in the U.S.
who are manufacturing wire.”
Deintermixture proposal: Shifts from vhf to uhf, if
ordered by FCC without the licensees’ consent, would be
forbidden under a bill (HR-5570) by Rep. Bray (R-Ind.)
unless the moves are a part of a general deintermixture
program. The measure, referred to the House Commerce
Committee, is a by-product of the Commission’s long-
litigated proposal to move WTVW Evansville from Ch. 7
to Ch. 31 (Vol. 14:51 p2). The Evansville case has been in
& out of court, is in an FCC hearing phase now. Bray’s
bill would amend the Communications Act’s Sec. 316,
governing modifications of CPs & licenses, by tacking on
a new subsection spelling out limitations on FCC’s author-
ity to make uhf assignments.
Probe demand renewed: House Commerce Committee
member Avery (R-Kan.) has called again for a Congres-
sional review of White House relationships with & influ-
ences on such regulatory agencies as FCC. Raising new
questions about President Kennedy’s memorandum asking
for monthly reports from the agencies (Vol. 17:12 p4),
Avery said such “intervention” was cause for “much appre-
hension” in Congress. He noted that the President’s “secret”
request for information went to agencies which control TV
& radio licenses and pipeline certificates — “many valued in
the multimillion-dollar bracket.”
Reorganization bill cleared: The House Govt. Opera-
tions Committee has approved proposals authorizing Pres-
ident Kennedy to revamp federal regulatory agencies in
plans which would go into effect unless the Senate or House
vetoes them by majority vote. Similar legislation has been
passed by the Senate (Vol. 17:7 pl4),
16
MARCH 27, 1961
Wants PR man lor Cabinet: A Dept, of Public Rela-
tions with Cabinet status would be established under a bill
(HR-5788) by Rep. Anfuso (D-N.Y.). A leader in Italian-
American boycott moves to force censorship of ABC-TV’s
The Untouchables (Vol. 17:12 p7), he said a Madison Ave.-
style White House set-up is needed to “screen” govt, state-
ments & releases before they are made public. Such a
Cabinet dept, could combat Communism more effectively,
Anfuso argued. Appointed by the President and advised
by 9 “public-relations experts,” the Public Relations Secy,
would assume USIA jurisdiction as well as keep a close
watch on what govt, officials say.
FCC license curb: The House has passed a bill (HR-
4469) by Un-American Activities Committee Chmn. Walter
(D-Pa.) forbidding FCC to issue radio licenses to any
merchant seamen who refuse to answer questions at Con-
gressional or agency hearings about “subversive” acivities.
Pushed through the House without debate, the measure
would also bar recalcitrant witnesses from employment “in
any capacity abroad any merchant vessel of the U.S. or
within any waterfront facility.” It specifies that such
witnesses must tell what they know about “the Communist
Party, Fascist Party, or other subversive party” if they
want to hold their jobs.
Cal. Assembly vs. foreign sound: Imported TV sound-
tracks threaten “the future of American music,” the Cal.
State Assembly told Congress in a petition calling for
enactment of laws “to prevent these abuses.” Backing up
the AFM in its long campaign against foreign recordings,
the Assembly expressed its “condemnation of the unreg-
ulated importation of foreign-made sound tracks and their
use in wholly American TV productions.”
Raise for hearing examiners: A bill (HR-5655) spon-
sored by House Judiciary Committee Chmn. Celler (D-
N.Y.), provides pay raises applicable to examiners in all
administrative agencies. The measure would promote them
as high as the GS-18 Civil Service classification, in which
the present salary is $18,000. FCC examiners are paid
from $13,730 to $15,030 now. A similar bill introduced last
year by Rep. Broyhill (R-Va.) got nowhere(Vol. 16:18 pll).
Communications Act amendment permitting FCC to
eliminate duplication in processing modifications & re-
newals of licenses for safety & special radio services has
been introduced by House Commerce Committee Chmn.
Harris (D-Ark.). His bill (HR-5710) duplicates FCC-
drafted legislation (S-1371) submitted by Commerce Com
mittee Chmn. Magnuson (D-Wash.) earlier (Vol. 17:12 p4).
Shipboard radio inspection: FCC-requested bill
(S-1288) to simplify Communications Act requirements
for inspection of shipboard radios has been introduced by
Senate Commerce Committee Chmn. Magnuson (D-Wash.).
Identical legislation is sponsored in the House by Chmn.
Harris (D-Ark.) of the Commerce Committee (Vol. 17:9).
Robert W. Lishman, chief counsel of the old House
Commerce Legislative Oversight Subcommittee, has turned
down a bid to carry on with its successor, the Regulatory
Agencies Subcommittee (Vol. 17:11 pl2). He told Chmn.
Harris (D-Ark.) that he preferred to return to private
law practice in Washington. Lishman’s desk is being taken
over by his staff legal asst. Charles Howze.
Honor for hams: National Amateur Radio Week would
be celebrated in the 3rd week of June each year under a
proposal (H. -T. Res. 340) by Rep. Montoya (D-N.M.)
Handy booklet: Govt. I’nblic / n formation Officers avail-
able from Carl Byoir office, National Press Bldg., Wash.,
Auxiliary Services
Telemeter’s Breakeven Point: Although Telemeter con-
tinues reticent regarding the P&L of its Etobicoke pay-TV
experiment, its forward-looking Pres. Louis Novins recent-
ly pegged the operation’s breakeven costs — in terms of
future expansion.
Operating with 20,000 customers, more than triple the
current Etobicoke registration, the make or break for pay
TV would be $1 per home per week, he told Daily Variety.
This breakeven cost is based on Canadian Bell service
charges & programming costs. An operation with 10,000
homes, he estimated, would have a breakeven of $1.30 per
week per subscriber. Although Novins offered no break-
even Agues for Telemeter’s actual 6,000-home experiment,
the profit-loss divider is estimated by observers to be about
$2 weekly (Vol. 16:38 p6).
Particularly heartening to Novins in the Etobicoke
experiment, he noted, is the apparent successful co-
existence of movie houses & pay TV. Attendance at
Etobicoke’s 2 theaters has not been affected materially by
the presence of pay TV, he said, adding: “One house
actually did better in 1960 than was the general trend for
second-run houses in the Toronto area.” Conversely, pay
TV may have tapped a vein of movie viewers who do not
go to theaters.
Novins said that Telemeter, in 1960’s last quarter,
offered 11 pictures which had been shown previously by
Etobicoke’s 2 movie houses. Telemeter grossed two-thirds
of the combined gross of the 2 theaters. The only picture
he would identify, “Psycho,” was televised 2 weeks after
its movie run. It pulled a TV gross of $2,550, compared
with a total $2,241 for the 2 theaters.
* * *
Exhibitors’ pay-TV appeal: The expected court ap-
peal of theater owners is now definite, said Philip Har-
ling, chmn. of the Joint Committee Against Pay TV. He
announced the plans during a board meeting of the Theatre
Owners of America in Washington. Said he: “The FCC in
its Third Order said it would act on pay TV only after suf-
ficient information indicated it was in the public interest.
Yet in granting the Phonevision authorization, the FCC
took the position that such a test would be in the public
interest. These 2 statements are inconsistent. We do not
believe the public airwaves can legally be subjoined by
private interests for private profit, and therefore the FCC
has no authority to make such a grant. We shall ask for
a court ruling on these points, and if necessary, carry
our appeal right up to the Supreme Court.”
Hotel network proposed: Plan to connect 125 midtown
N.Y. hotels via TV cable to pipe special programs & ads
into rooms is being studied by Manhattan Dir. of Franchises
James J. Thornton. The project was proposed by Sterling
Information Services, 375 Park Ave., which has applied for
permission to run coaxial cables through wiring ducts
under Manhattan between 23rd & 86th Sts. Sterling said
the closed-circuit telecasts would include information on
entertainment & other N.Y. City attractions, traffic and
weather, with not more than one minute of paid commer-
cials every 5 minutes. Thornton said he would report on
the project to the Board of Estimate in late spring.
Translator starts: K72BF, K76BD & K80AY Booker,
Darrouzett & Pallet, Texas began March 13 repeating
KGNC-TV, KV1I & K FDA -TV Amarillo • K80AX Big
Fork, Mont, began March 20 with KXLY-TV Spokane.
VOL 17: No. 13
17
Closed-circuit TV system utilizing long-distance tele-
phone lines was announced recently by ITT. The new
“Videx” system is designed principally as an inter-plant
communication system for transmitting maps, charts &
photos. It’s a slow-scan system, won’t transmit moving-
images, but is described by ITT as one of the fastest im-
age-transmission systems of its kind. A complete picture
can be scanned in 15 to 60 seconds. The entire system is
transistorized & portable. In addition to telephone-line
transmission, ITT suggested these possible applications:
(1) Ship-to-shore picture transmission via marine radio
channels. (2) On-the-spot news picture transmission from
location via radio voice channels. (3) Recording & storage
of still pictures on a standard audio tape recorder.
CATV Sales: Coleman, Tex., Midwestern Co. Inc., to
Charles Nolen, local rancher & oilman; Prescott, Ariz., TV
Services Inc., to H&B American Co.; Leadville, Colo., Lead-
ville Community TV Co., to Televents Inc. All 3 negotia-
tions were handled by broker Daniels & Associates which
reports that 3 more “large” sales will be announced within
3 weeks. Pres. Bill Daniels has also formed Fine Arts
Bcstg. Co. which has bought radio KFML Denver.
Legal test case to determine whether CATV & wired
pay-TV systems are or can be made subject to Canada’s
general broadcasting regulations (Vol. 17 :10 p8) was
suggested recently by CBC Pres. Alphonse Ouimet. He
recommended to the Parliamentary broadcasting commit-
tee that it ask the Justice Dept, for an opinion and then,
if desired, submit it to the Supreme Court of Canada.
Uhf translator CPs: Ch. 70, Columbus, N.D., to Colum-
bus Lions Club; Ch. 75, Phillips County Mont., to Phil-
lips County TV Assn.; Ch. 78, Carroll, la., to Carroll Area
TV Inc. • Four vhf translator CPs were granted: Ch. 11,
Terry, Mont., to Prairie TV Club; Ch. 7, Center, Neb., to
Village of Center; Ch. 13, Kadoka, S.D., to Kadoka Com-
mercial Club; Ch. 12, Troy, Mont., to Troy Non-Profit.
Leland B. Hallett has been named area supervisor in
the Pacific Northwest for CATV properties which H&B
American Corp. operates through its subsidiary, Trans-
continent Communication Systems Inc. H&B owns CATV
systems in Wenatchee, Walla Walla and Richland, Wash.,
and will soon announce acquisition of another in that state.
CATV-station conflict resolved: The protest by
WIBW-TV Topeka against microwave grants to Mid-
Kansas Inc., which plans to feed CATV systems in Man-
hattan, Junction City and Salina, Kan., has been called
off. FCC closed the case at both parties’ request.
New TV projectors: Giantview General TV Network
last week announced 2 new transistorized TV projection
systems — one for portable & the other for fixed operation.
No prices were given. Information is available from Giant-
view General, 1280 Fifth Ave., N.Y. 29.
Jerrold loses in Supreme Court: Antitrust decision
against Jerrold electronics, covering its relationships with
CATV customers, was upheld by the U.S. Supreme Court
in a brief ruling which affirmed the decision of Philadelphia
U.S. District Court Judge Francis L. Van Dusen.
Boosters get more time: FCC has extended from
April 1 to June 1 the deadline by which unauthorized vhf
boosters must apply for FCC-approved facilities.
TelePrompTer has moved its executive offices to 50
West 44 St., N.Y. and has grouped all engineering &
technical functions at 311 West 43 St. headquarters.
Foreign
CBS ON GLOBAL TV: Worldwide TV penetration is ap-
proaching, said Howard L. Kany, CBS stations div.
dir. of international business relations, last week.
Kany told a March 22 joint session of the International
Ad Assn, and the International Executives Assn, that
from 1952 to 1956 the number of TV homes in non-
Communist countries outside the U.S. grew “from a
few thousand to 9 million.” Since 1956, the number
has expanded to 33 million, he said. “If this growth
rate continues, at the end of 1962 there will be more
free-world TV sets in use for the first time outside the
U.S. than inside.”
Foreign TV differs sharply from the U.S. version, said
Kany. In many countries TV has emerged as “a community
function,” with sets in clubs, hotels & special “TV thea-
ters.” Single-channel TV is common, as is complete govt,
ownership & operation. The latter has resulted in “strongly
nationalistic” programming fare, but regional associations
of broadcasters have been formed in Western Europe, Latin
America, Asia and Africa to “work toward minimizing-
traditional barriers at national frontiers,” he said. In
many underdeveloped countries, TV is primarily “an edu-
cational tool,” he added.
“Stubborn govt, opposition in many countries is yield-
ing to private-industry demands for commercial TV opera-
tions,” Kany said. Although overseas commercial TV is
now largely abbreviated & experimental (except in Canada,
England, Australia, Japan and Latin America), “it is
readying itself for expansion as soon as political & eco-
nomic restrictions are removed.”
Expansion of Commercial TV
Other highlights of Kany’s report:
In Canada, authority was granted only recently for
the formation of a 2nd TV network, to begin operations in
September and to subsist on commercial income alone. In
Western Europe, fully commercial stations operate in
Finland, Luxembourg and Monaco. In Japan there is a 27-
station govt, network, and 35 independent stations joined
into 3 commercial networks. Australia has 10 privately-
owned stations, and 13 additional commercial outlets will
begin telecasting this year.
Soviet Russia began telecasting in 1953, said Kany,
and there are now 84 TV centers & 75 relay stations in
operation. Some 4 million sets are in use. At the present
rate of growth, “Moscow will have 3 TV channels producing
a total of 25 program hours daily within the next 4 years.”
The sale of U.S. programs overseas has “experienced a
phenomenal rise,” Kany told the session. During 1960
CBS Films increased its international sales by 30% over
1959 and by 250% over 1957. It provides more than 1,100
half-hour programs, dubbed into more than a dozen lan-
guages for 40 countries.
CATVN scores sales: ABC-TV scored 5 more U.S.
sales last week for the Central American TV Network,
which it represents & in which it has an interest. Scott
Paper, S. C. Johnson & Son, and Super-Det (a Central
American detergent product) will sponsor Star Perform-
ance beginning April 17. Pan American has signed for
Markham, and Corn Products Refining Co. for Circus Boy,
both effective in mid-April. U.S. sponsors already on the
5-station, 5-country network: Goodyear, Parker Pen, Vick
Chemical and Nestle.
MARCH ?.7, 1901
10
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D C.
Sterling 3-1755
ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
NEW YORK BUREAU
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New York 22, N.Y.
Plaza 2-0195
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WEST COAST BUREAU
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MARTIN CODEL
Associate Publisher
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: James L. Wilson, ex dir. of engineering admin-
istration & advance planning, named NBC engineering dir.
. . Larry H. Israel promoted from gen. mgr. to pres.,
TvAR, succeeding Donald H. McGannon, now chairman.
Robert M. McGredy promoted from gen. sales mgr. to exec,
vp. Lamont (Tommy) Thompson, mgr. of TvAR’s Chicago
office, named a vp . . . Joseph P. Dowling, ex-CBS-TV Spot
Sales, named sales promotion mgr., Storer TV Sales . . .
Frank LaTourette appointed liaison executive between news
dept. & international div. of ABC.
Shaun F. Murphy promoted from national sales mgr.
to vp-gen. sales mgr., KTVI St. Louis . . . Ray Owen, ex-
WTVN-TV, named chief engineer, WKRC-TV Cincinnati
. . . Julian Anthony, ABC News correspondent, elected pres.,
Working Press Foundation.
Robert D. L’Heureux, formerly FCC’s liaison with
Congress, recently counsel to Senate Commerce Com-
mittee’s transportation study group, named house counsel
of NCTA . . . John V. Buffington, veteran FTC staffer,
named ast. to new FTC Chmn. Paul Rand Dixon.
Sam Zelman returns to Los Angeles as West Coast
bureau mgr. of CBS News and news dir. of KNXT after 18
months in N.Y. as asst, to the vp-gen. mgr of CBS News.
William T. Corrigan, who was West Coast bureau chief
during Zelman’s absence, has been assigned by CBS to
represent the 3 networks in supervising video-tape coverage
of the Adolph Eichmann triail in Israel . . . Edna K. Hanna,
sales promotion mgr. of KOMO-TV & KOMO, Seattle, was
married March 11 to John T. Strosnider ... Gil Stratton,
KNXT Los Angeles sports dir., and actress Dee Arlen were
married March 18.
Ray Niblack, radio WINA Charlottesville, Va. news
dir., joins Federal Housing Administration as special pub-
lic-information asst. . . . James F. O’Grady named exec, vp,
Adam Young Inc. and Young-TV (he had been associated
only with the TV company). Stephen A. Machcinski ap-
pointed gen. sales mgr. & vp, both companies.
William E. Rine named to new post of administration
vp, Storer Bcstg. Co., succeeded as radio vp by Lionel F.
Baxter, who was radio operations dir. . . . John McArdle,
mgr. of WTTG Washington, reportedly is joining Metro-
politan Bcstg. Corp. hq in N.Y., to be succeeded by Donn
Colee from Metropolitan’s WTVH Peoria; Colee’s wife Lee
is sales mgr. at WTVH. . . . Howard Iv. Smith appointed
chief correspondent & gen. mgr., Washington Bureau,
CBS News, effective April 3 . . . Jack Dolph promoted from
asst. dir. to dir., CBS-TV Spoi’ts. Don Hamilton, former
business affairs dir., CBS News, named to same position,
CBS Sports . . . Richard J. Wright named publicity &
promotion dir. KGW-TV Portland, Ore.
Awards: Thomas Alva Edison Foundation mass media
awards have been presented to The 20th Century (CBS-TV)
for “the TV program best portraying America,” Lamp
Unto My Feet (CBS-TV) for “the best children’s TV
program,” Expedition! (ABC-TV) for “the best science
TV program for youth,” WBC for “distinguished educa-
tional service to the nation through imaginative public
affairs radio & TV programming such as Lab 30 and ‘Anne
Frank: the Meaning & the Purpose,’” NBC for “distin-
guished public service through meaningful reporting” of
the national political conventions of 1960, Bell & Howell
for “courageous & distinctive public service” in sponsoring
“Cast the First Stone” (ABC-TV), CBC for TV & radio
science series The Nature of Things and Science Review.
• Alfred I. du Pont TV-radio awards of $1,000 each went
to KDKA-TV Pittsburgh, radio WAVE New Haven, and
ABC’s commentator Edward P. Morgan. (KDKA-TV has
announced that it will contribute its prize to the college
education of a local student.)
“NBC White Paper No. 2” (“Sit-In”) received the only
1960 George Polk Memorial Award presented for TV or
radio. The award was established by Long Island U. for
“significant achievement in journalism” • NBC also re-
ceived the Outstanding Citizenship Award from the Amer-
ican Heritage Foundation for news coverage of last year’s
political conventions & campaigns • David Mark, N.Y.
novelist & playwright, won the $5,000 top prize in the first
International Teleplay Writing Competition.
Meetings next week: Audio Engineering Society, West
Coast spring convention (April 4-7). Ambassador Hotel,
Los Angeles • Ohio Assn, of Bcstrs. meeting (5-7). Vin-
cent Wasilewski, NAB govt.-affairs vp, will speak. Gi'een-
brier, White Sulphur Springs, W.Va. • Mont. Bcstrs.
Assn, annual meeting (6-8). Billings • N.M. Bcstrs. Assn,
convention (7-8). Howard Bell, NAB industry-affairs vp,
will speak. Angiers Motor Hotel, Farmington • South-
west Assn, of Advertising Agencies annual convention
(7-8). Mariott Hotel, Dallas.
Meetings this week: Academy of TV Arts & Sciences,
Los Angeles chapter (March 30). CBS-TV City, L.A.
John FitzGerald, retiring FCC general counsel, on
Sept. 1 joins the faculty of Southern Methodist U., Dallas.
Meanwhile, he’ll serve as a legal consultant to the minority
of the Housing Subcommittee of the House Banking &
Currency Committee. Harold Cowgill, retiring chief of
the Broadcast Bureau, says he hasn’t made definite plans,
will take an extended vacation.
Alexander A. Klieforth, who has been in charge of
Radio in the American Sector, American German-language
station in Berlin, is the new Voice of America program
director. The RIAS executive replaces Barry Zorthian in
the USIA post in Washington.
Glen A. Wilkinson, Washington TV-radio attorney, has
bought former Vice President Nixon’s Washington home
he had added about $26,000 in improvements since then,
for about $102,000. Nixon paid $75,000 for it in 1957, said
VOL.. 17: No 13
19
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
GE — COLOR SETS & NEW COLOR TUBES: IFs_ still a toss-up whether GE will be offering
color sets to its dealers next fall. If it does — and we should know soon — they'll use the only color tube now
available: the 21-in. RCA shadow-mask tube. No other type will be ready for production for a long time.
GE's tube & receiver operations, neverthless, have stepped up their color engineering work in a crash
effort to come up with a color set which is completely different, and, presumably, less expensive — but it
won't be for this year and probably not for next. In a big way, the company is now taking up where it left
off in color tube & set development in 1956 & 1957.
GE is devoting attention to the "post acceleration" tube which it showed to the industry in 1955 (Vol.
11:40 p2). It was demonstrated at that time in a 22-in. rectangular version. It differs from the shadow-mask
type in that it uses "electron-optical" masking, with parallel color stripes instead of dots. Like the RCA tube,
it used 3 guns in the 1955 version. We saw the 1955 demonstration, and at that time observed that brightness
was extremely good, but picture quality was inferior to that of shadow-mask tube.
There are strong indications GE is working on a single-gun version of this tube. This could simplify
circuitry, cut set costs by as much as $150 at retail — if it can succeed where other attempts at a single-gun
tube have failed. Such a tube would be an important color breakthrough. One of GE's big problems in this
approach, we understand, is tube life.
GE cathode-ray tube dept, gen, mgr. David Scott told us, in answer to a question: "GE is continuing
laboratory development work on many types of color tubes, just as we have for many years. Several years
ago we demonstrated to the industry a satisfactory 3-gun post acceleration tube which offered performance
superior to anything then available. It was never put into production because it did not then offer a potential
of cost reduction to the degree necessary to generate a large-scale market for color TV. However, we have
recently decided to re-examine the post acceleration approach to color." He declined to answer any of our
questions about a possible single-gun version of the tube.
Single-gun or 3-gun — or possibly both — it's obvious that GE engineers are working feverishly &
excitedly in color tube & circuit research again. And they're not the only ones with renewed interest. But
any fruits of this research probably will take lVs to 2 years to get to market — or longer. And it has to find a
market, has to be considerably cheaper or better than the present much-improved production color set.
There may be breakthroughs coming. But they're still in the research department. That's why you
may see GE, and others, come out with RCA-type color sets, while accelerating their own unique color work
in the labs.
AN ADVANCE TOWARD FLAT-SCREEN TV: Picture-on-the-wall TV isn't here — and nobody
knows how many years it will be in coming. But this week there's a feeling that it's somewhat closer than
the 15-to-20 years away most engineers had believed it to be.
New optimism is the result of work described at last week's IRE convention toward "a solid-state dis-
play device" by GT&E Labs chemistry-lab-section head Stephen Yando. Developments he described sur-
prised even his co-workers at GT&E and electroluminescent scientists at GT&E's subsidiary Sylvania.
Yando's work started as "a minor project" and "is rapidly becoming a major project — perhaps the
major project" at GT&E Labs, a company spokesman told us. For military & industrial purposes, Yando's
tubeless display is described as "not too far away." For TV — nobody knows yet.
The development is described by Yando as "an entirely new combination of electrical phenomena
MARCH 27. 1961
2U
that have been in general use for a number of years — piezoelectricity & electroluminescence." (Piezoelectricity
is the ability of certain materials to expand & contract under electrical charge, and to develop electrical
charges when mechanically stressed. Electroluminescence involves production of light through excitation of
a phosphor coating on a flat panel.) The result is "a solid-state device of low complexity" which can produce
a moving, lighted image.
The panel described at the IRE convention is less than Vz-in. thick, can be controlled by electronic
drive mechanisms 12 ft. or farther from the screen. How far has the work gone? Yando says he is now com-
pleting a 5x5-in. unit to display a 1-mc image (which could show a very crude TV picture).
Present prototype, however, can display only one line of scanned information. Obviously, many
problems remain to be solved, including: (1) Development of unit which can scan 525 lines. (2) Increase in
size. (3) Development of satisfactory phosphor colors for TV displays. (4) Boost in brightness (forthcoming
developmental unit will provide only about Vz foot-lambert).
As to applicability to TV, Yando himself said: "It is anticipated that a means of displaying TV signals
can ultimately be achieved by employing [these] principals & structures ... It should be emphasized that
much work remains to be done in the years ahead before the commercial feasibility of piezoelectric-electro-
luminescent display can be fully established."
CALENDAR OF TV-RADIO-PHONO SHOWINGS: Most of the 1962 lines will be shown to
distributors (and, in some cases, dealers) in late May or June again this year.
We've compiled all the latest information into a table for easy reference. Among the missing — with
plans still incomplete or unannounced — are Du Mont, Emerson, Motorola, Philco & Westinghouse. We'll fill
you in on them as details are made available.
Miami is most popular site for those taking their new lines on location — RCA, Sylvania and Zenith
plan showings there. Las Vegas attracts Admiral this year for its large-scale airlift of dealers (in 4-day
shifts over an 18-day period), and RCA will host its Western distributors <S dealers at Las Vegas.
Manufacturer
Items Shown
Dates
Event & Location
Admiral
TV, radio, phono
May 16-June 3
Dealers, 4-day meetings. Las Vegas
Capehart
TV, radio, phono
July 16-20
Music Show, Chicago
General Dynam-
ics/Electronics
Stromberg-Carlson
stereo
March 28-30
Key dealers, Rochester, N.Y.
GE
Motorola
TV, console stereo
TV, radio, phono
May 2 2- June 2
Distributors, Louisville, Ky.
Dates & location not yet decided
Olympic
TV, radio, phono
June 18-22
Distributors, Congress Hotel, Chicago
Philco
TV, radio, phono
June
Details to be announced
RCA
TV, radio, phono
May 16-17
May 23-24
Distributors & dealers. Las Vegas
Distributors & dealers, Miami Beach
(Dealers will see color-TV line only)
Sylvania
TV, radio, phono
May 24
Distributors, Miami Beach
Symphonic
TV, phono
July 16-20
Music Show, Chicago
Zenith
TV, radio, phono
June 5-8
Distributors, Miami
TV-RADIO PRODUCTION: EIA statistics for week ended March 17 (11th week of 1961):
March 11-17 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 95,479 103,323 106,733 1,114,010 1,351,510
Total radio ™ 285,464 277,470 349,896 3,035,071 3,819,682
auto radio 80,313 75.154 132,255 936,931 1,633,327
Tube complaints settled: Four companies — National
Television Tube Co., Saddle Brook, N.J.; Hi-Glo & Sylvan
Electronics Corps., Goodrich, Mich.; Ultravision Mfg. Corp.,
Hawthorne, N.J.; Mercury Tube Corp., Newark — have
signed FTC orders forbidding misrepresentation of rebuilt
TV picture tubes as new. The consent orders, closing the
FTC cases, require them to label their products clearly.
Closed-circuit ad campaign: Sylvania Electro-Special-
ties is starting a 6-month ad campaign to familiarize busi-
ness executives with its closed-circuit vidicon camera, which
lists at $650. Ads will appear in Business Week, Fortune
and The Wall Street Journal.
Prices of Grundig-Majestic German imports are due to
go up 7% because of increases by the manufacturer.
VOL. 17: No. 13
21
TAPE WITH GROOVES: Combining features of phono
records & tape, Westrex has placed on the U.S. market
a new German-made music reproducer different from
anything previously sold in this country. The device is
currently being sold at Macy’s in N.Y. and Polk Bros,
in Chicago under the Westrex trade name, but the firm
says it is now negotiating with TV, radio & auto
makers for inclusion of the unit in car radios as well
as domestically made TVs & radios.
The Westrex grooved tape comes in completely self-
enclosed plastic cartridges. The tape is wound around a
hub in a continuous belt. Made of a strong polyvinyl ma-
terial, the 3/5-in. wide translucent red tape contains 75 to
100 microgrooves which run lengthwise, spiraling along
the endless tape. A tape 10 yards long can play for one
hour, a 30-yard tape 4 hours. Also available: 20-min. tapes.
The playing mechanism, extremely compact, uses a
standard Ronette pickup cartridge & stylus. The best way
to visualize the Westrex concept is to imagine taking a
group of grooves from an LP disc and placing them on an
endless belt, which revolves 57 to 100 times as the needle
travels from the top groove to the bottom groove, playing
all the recorded material on the record. Tape speed is 7%
inches per second.
The tape cartridges and Westrex tape-playing equip-
ment are manufactured by Tefi Werke, Polz, Germany,
and have already been marketed in Europe.
Westrex now is offering 4-hour tape cartridges at
$18.95 each, one-hour units at $6.95, and 20-minute cart-
ridges at lower prices. Playing mechanisms being offered
initially include: (1) A 110-volt AC player without ampli-
fier (demonstrated at Macy’s playing through a TV set),
for $69.94. (2) A battery-operated tape player with ampli-
fier at $89.94. (3) A battery-operated tape-player with
AM-FM radio at $149. The system is designed for playing
pre-recorded tapes only; recording equipment won’t be
offered. A stereo version is forthcoming.
The cartridge is dropped into the playing machanism,
like placing of a record on a turntable. Westrex vp Harry
Rich told us the tapes are extremely tough and show little
wear. He said Westrex will record the library of “one of
the largest” record labels to supply program material in
addition to the small catalog now available. Cartridge pro-
gram material will be recorded in U.S. by Westrex. The
“Westrex 111” grooved-tape recording system is one of the
first products to be marketed by the new Westrex Co.,
Alpine (76 Ninth Ave., N.Y.C.), newly created consumer-
products subsidiary of Litton Industries (Vol. 17:11 pl8).
First thermoelectric appliance: Westinghouse will be-
gin production next month of its first thermoelectric appli-
ance— a bottled-water cooler for homes & offices which will
retail for under $100. Unlike conventional compressor-
equipped coolers, the thermoelectric model will have no
moving parts. Its refrigerating qualities come from the
passage of electricity through junctions of 2 dissimilar
materials. John W. Craig, Westinghouse vp & gen. mgr.
of the major appliance div., explained: “We have just
recently uncovered materials which can be used efficiently
enough to permit practical applications, such as in the
thermoelectric water cooler.” Westinghouse estimates that
one million homes in the U.S. depend upon bottled drinking
water in areas of water scarcity or impurity.
It was bound to happen: Spinning in the juke boxes
is “He Couldn’t Resist Her with Her Pocket Transistor.”
Actions by EIA: Public relations drives in the fields of
imports and FM stereo broadcasting are in the planning
stage at different EIA levels. At the recent spring confer-
ence in Washington, EIA’s Board of Directors approved
recommendations by Electronic Imports Committee Chmn.
Robert C. Sprague “to intensify the Assn.’s public- relations
program on the effects of foreign competition on employ-
ment & the economy by providing more information to
member companies.”
At the same time, the Consumer Products Div. exec-
utive committee heard from its radio section that plans
were under way to develop a consumer & trade information
program on FM stereo broadcasting, to be released after
the FCC decides on transmission standards for the new
service. Other EIA actions, in addition to those reported
last week (Vol. 17:12 ppl4 & 15) :
(1) The Industrial Parts Marketing Committee re-
leased results of a survey by a trade-show subcommittee,
revealing that the average cost of exhibiting at trade
shows is $12-$15,000 a year, but some manufacturers spend
more than $100,000 annually on shows.
(2) The Educational Coordinating Committee received
a recommendation from its PR subcommittee for the
publication of an electronics-career booklet to be distributed
through high schools. The full Committee will make a
definite recommendation in May.
(3) The Industrial Electronics Div. exec, committee
voted to form 2 new sections — educational & institutional
(marketing of products to educational institutions, hos-
pitals, churches, prisons, etc.) and RF transmission com-
ponent (with subsections on antennas, coaxial cables,
waveguides) .
(4) Tube & Semiconductor Div. exec, committee
elected C. R. Hammond, Raytheon, chairman of its imports
committee, succeeding L. S. Thees, RCA.
Mergers & acquisitions: Telectro stockholders last
week approved the proposal to grant Emerson Radio &
Phonograph a 5-year option to purchase a controlling 800,-
000 shares of unissued capital stock (Vol. 17:11 pl9).
Prior to the vote, Telectro Pres. Harry Sussman reported
a 1960 loss of $800-850,000, warned that the company
would “probably have to close up shop” if shareholders
rejected the Emerson agreement • Loral Electronics is
negotiating to acquire Accurate Specialties, Hackensack,
N.J. producer of high-purity metals & ceramics for semi-
conductor components. The proposed amalgamation would
exchange one share of Loral common for each 2% of Ac-
curate Specialties • Oak Mfg. and Hathaway Instruments
have suspended their merger talks for an indefinite period.
Oak Pres. E. A. Carter said his firm would accelerate its
program to acquire electronics companies & products soon.
RCA sells a business: After nearly 2 decades of plug-
ging its electronic beverage-inspection equipment, RCA
has sold the entire business to Crown Cork & Seal Co. for
an undisclosed sum, effective this week (March 31). Crown
will manufacture the $20,000 electronic inspectors in its
Philadelphia plant, anticipates annual sales of more than
$1 million. The units electronically inspect bottled liquids,
detect & reject bottles containing foreign particles. RCA
will continue to furnish service for the machines.
Record standards revised: Record Industry Assn, of
America has published standards for the manufacture of
the new 7-in. 33%-rpm record. They’re contained in Bulle-
tin E 4, along with standards for LP & 78-rpm recoi'ds,
available on request from RIAA, 1 E. 57 St., N.Y. 22.
22
MARCH 27, 1961
1960 JAPANESE EXPORTS: Shipm ents of Japanese elec-
tronic products to the U.S. showed a 24% increase in
1S60 over 1959— totaling $94 million, up from $75.6
million. The 1960 export figure shows the beginning of
what may be a tendency to level off— since the increase
isn’t comparable with the previous jumps from $7.6
million in 1957 to $21.8 million in 1958 to $75.6 million
in 1959.
The figures, as compiled by the Electronics Div. of the
Commerce Dept.’s Business & Defense Services Administra-
tion, show a gain of 11% over 1959 in dollar volume of
radio exports. The hotly competitive pricing situation in
transistor radios is evidenced by the fact that exports of
radios with 3 or more transistors increased by 4% in num-
ber of units, but declined by 4% in dollar volume. Offsetting
the decline in the 3-or-more-transistor class were sharp in-
creases in exports of tube-type sets and “toy” radios (fewer
than 3 transistors). Radios accounted for 74% of total elec-
tronics shipments.
About 10,000 TV sets were shipped to the U.S. last
year, at a total value of $507,000 — averaging out to less
than $51 per set. Other products showing large gains were
recorders, radio-phonos, speakers & receiving tubes. The
U.S. received 48% of Japan’s total electronics exports in ’60.
Here is the BDSA’s table of Japanese exports of elec-
tronics products to the U.S. in 1960, compared with 1959
(converted to dollars at 360 yen=$l):
Product
Units
(add 000)
Value
(add 000)
1959
1960
1959
1960
TV receivers & chassis
*
10
♦
$507
Radio receivers & chassis
6,052
7,871
$62,373
69,317
tube type
457
881
2,552
6,277
3 or more transistors
3,990
4,149
57,272
55,056
other
1,605
2,841
2,549
7.984
Radio-phonographs
21
39
547
1,252
Sound recorders & reproducers ..
41
199
1,617
6,068
Amplifiers
34
97
460
765
Microphones
161
248
321
446
Speakers
455
1,940
1,155
2,023
Capacitors
8,925
16,604
533
972
Earphones
2,741
2,724
619
573
Electron tubes, total
7,911
16,572
2,088
4,598
receiving tubes
7,704
16,289
2,034
4,470
other
207
283
54
128
Transistors
2,393
3,415
1,581
1,758
Semiconductor devices, other ....
597
776
92
88
Electronic components, other ....
2,815
3,545
Phono parts & accessories
824
973
Other electronic products
617
1,130
TOTAL
—
—
$75,642
$9~4,015
•Less than 500 (units or dollars).
“Buy Japanese” campaign: Series of ads “to coun-
teract anti-Japanese trade propaganda” is being planned
by the American Radio Importers Assn. (ARIA). The
initial ad will emphasize “the dealer sales & profits stim-
ulated here by the opening of new markets by Japanese
transistor radios and will also point out that Japan is one
of the few countries with which the U.S. has a favorable
trade balance.” It will quote from a recent report by Sen.
Mansfield (D-Mont.) to the Senate Foreign Relations Com-
mittee on U.S. exports to Japan. Said ARIA Publicity
Chmn. Richard Stollmack, gen. mgr. of Transistor World
Corp. (Toshiba): “The American people are not aware that
U.S. electronics exports to Japan increased by 70% in 1959
over 1958, and again by 15% in 1960 over 1959.” The
campaign will be handled by Milton Samuels Advertising.
Emerson to Canada: Fleetwood Corp., Montreal, has
been licensed by Emerson Radio Export Corp. to manufac-
ture & merchandise Emerson TVs, radios & hi fi in Cana-
da. Fleetwood is already licensed to make & market
Emerson’s Du Mont line.
‘Sheep-Dip’ Tube Coming? A completely new approach
to laminated picture-tube implosipn shielding — in which the
tube is dipped into liquid plastic, as an Eskimo Pie is
dipped into chocolate or a lamb into sheep-dip — is being
explored in the labs of at least one tube maker.
At present, the Corning laminated twin-panel, or
bonded-shield, method is the only widely used approach to
affixing safety shields directly to picture tubes. A new
Pittsburgh Plate Glass lamination technique is attracting
the attention of tube & set makers, and du Pont is pitching
for adoption of its developmental Mylar plastic safety
shield, which is also laminated directly to the tube’s face.
One tube maker — which will have to remain unidenti-
fied for the time being — is experimenting with a safety
shield which can be applied in molten form. It is currently
using various forms of polyethylene plastics into which the
tube face can be dipped. The process hasn’t been successful-
ly developed yet, but this tube maker wants: (1) A plastic
dip which will harden on the face of the tube, as it cools,
into a clear, transparent shield of adequate strength, with-
out bubbles. (2) A plastic shield which can be removed easi-
ly from the face of rejected tubes simply by re-melting.
We know that the manufacturer hasn’t yet reached
these goals — but we also know that its efforts in this direc-
tion are continuing.
Watts predicts color growth: Color TV unit sales by
distributors “will be up at least 30%” in 1961, while
black-&-white sales will be down 8%. So said RCA group
exec, vp W. Walter Watts last week in an address to Na-
tional Retail Merchants Assn.’s 7th annual Home Furnish-
ings Conference in N.Y. He pointed out that 7 companies,
“together accounting for close to 50% of the TV business,”
are now making color sets, and “by the end of the year it
should be 65%. ” He said that RCA key dealers, who
pledged late last year to sell 51,500 color sets between Nov.
& March have topped that pledge with 54,100 sets sold.
One of every 2 visitors to the RCA Exhibition Hall now
asks about color, Watts added — up from one in 6 just 2
years ago. There’s profit in color — “the average color sales
ticket is at least 2% times greater than b&w,” and for the
last 3 years profit margins have been “maintained without
liquidation or dumping.”
New GE portable radios: 7 basic models were intro-
duced last week, bringing total in the line to 9 (including
2 hold-overs). The line starts with a 5-transistor set at
$19.95, the lowest-priced transistor set ever marketed by
GE. Highlight of the line is a unique 8-transistor set in
camera-type case, “The General,” with adjustable whip
antenna and spring clip to use as stand or to clip to car
window, bicycle handlebars, etc. The 3-lb. set lists at
$59.95. Other sets are: 7-transistor full-sized portable,
$49.95; 6-transistor full-sized, $39.95; “flyweight” (7^6
oz.) 6-transistor, $29.95; shirt-pocket 6-transistor, $24.95.
More Compactron TVs: Admiral, which recently in-
troduced its 1962 line of 19-in. TV sets and became the first
manufacturer to use GE’s multi-function Compactron tubes
(Vol. 17:12 pl6), last week announced that it would license
GE to use its “Picture-Guard” interference-rejection cir-
cuit, which is built around a triple-triode Compactron. The
special circuit is designed to eliminate electrical interfer-
ence, provide cooler operation, greater reliability & life.
GE has requested a license for the new circuit, on which
Admiral has filed for a patent. At last week’s IRE Con-
vention, meanwhile, GE’s Tube Div. displayed a 1962 GE
23-in. TV chassis containing 2 Compactrons.
VOL. 17: No. 13
23
Trade Personals: W. Allen Bridges named to new post of
European operations dir., Dynamics Corp. of America,
headquartering in London.
L. A. Bown named Ottawa resident mgr., Philco
Corp. of Canada Ltd. . . . Boyce Adams named sales mgr.,
Omnitronics Inc., a Borg-Warner subsidiary ... A. David
Russell named div. counsel, Sylvania electronic tube div.
Harold W. (Bill) Johnson, ex-RCA, named gen. sales
mgr., General Television Network (TV projection systems).
John L. Mayer promoted from mgr., closed-circuit TV &
videotape operations, to vp, Giantview div. . . . John J.
Raney named mktg. mgr., Wurlitzer electronics div.
Thomas Fitzgerald named consumer-products regional
sales mgr., Motorola Midwest area, succeeding Robert
Hennessy, resigned . . . Dr. John J. Brennan Jr., Electronics
Corp. of America vp, named treas. & a dir. . . . Carl F.
Miller named to new post of patent & licensee administra-
tor, Westinghouse electronic tube div. . . . Glenn A. Dusch
will direct Cornell-Dubilier’s new mkt. research & product
planning dept.
Donald S. Parris, dir., Electronics Div. of Commerce
Dept.’s Business & Defense Services Administration, will
participate in a regional conference of commercial officers
of the U.S. Foreign Service to be held in Hong Kong, April
3-7 .. . . Theodore A. Flynn named to newly-created job of
mgr., Packard Bell Sales Corp. Western sales & sales pro-
motion. . . . Herbert J. Hannam, ex-GE Research Labs,
named mgr. of indicator & pick-up devices engineering (in-
cluding TV camera tubes), GE cathode ray tube dept.
■
Lt. Gen. Bernard A. Schriever, chief of the USAF Air
Research & Development Command, being introduced as
speaker at EIA’s annual govt.-industry dinner in Washing-
ton was identified as an accomplished golfer. Introducer
Robert Sprague, E1A past president, noted that a Schriever
golfing exploit “had appeared in Ripley” — but he didn’t tell
what is was. By curiosity possessed, we asked the General
for details which he gave as follows: “At my home course
in San Antonio, the 17th hole is about 330 yards. In one
month, I dropped my tee shot on the green 3 times, and
holed my putt for an eagle 2 each time.”
Praise for Sarnoff: RCA Chmn. David Sarnoff “is a
man of great accomplishment & of great vision,” Sen. Hill
(D-Ala.) said in a Congressional Record statement. Sar-
noff’s latest proposal — establishment of an electronically-
linked national medical clearing house (Vol. 17:12 pl5) —
was cited in particular by Hill. It’s “a challenge to all who
would advance the cause of medicine, protect & strengthen
the health of our people and help build the peace of the
world,” he said.
“RADC Reliability Notebook,” compiled by the Air
Force as a specifications handbook for ground electronic
equipment at the Rome (N.Y.) Air Development Center,
has been made available to industry by the Commerce Dept.
Copies at $4 each may be ordered (PB 161 894) from the
Office of Technical Services in Washington.
Obituary
Irving Sarnoff, 60, brother of RCA’s chairman, and a
founder, principal stockholder and exec, vp of Bruno-New
York, died March 19 of cancer in N.Y.’s Roosevelt Hospital.
A pioneer in radio sales, Sarnoff had been associated with
the industry since 1925. He was vitally interested in mili-
tary applications of radio and he forecast as early as 1929
the role the new medium would play in military communi-
cations & reconnaissance. He is survived by his wife, a
daughter, and a son.
Finance
Ampex, which turned in a $1.3-million loss for the
first 9 months of its 1961 fiscal year (see financial table),
expects “a considerable improvement” in the year’s final 3
months. The quarter’s profit picture still is uncertain,
officials said, and the Feb.-April performance will be in-
sufficient to overcome the 9-month deficit. “We expect an
improvement in results this quarter & next year, but we
can’t go beyond that statement,” said Pres. George I. Long
Jr. He explained that inventory writedowns, a major cause
of the 9-month deficit, will not affect the final quarter.
WB stock sale: Warner Bros, subsidiary Warner Bros.
Pictures International has sold one million of its 3 million
shares of Associated British Pictures. The purchaser &
price were not disclosed, but the value of the shares sold
was estimated at $7 million.
Reports & comments available: Dynamics Corp. of
America, report, Herzfeld & Stern, 30 Broad St., N.Y. 4
• Electro-Science Investors, review, Russ & Co., Alamo
National Building, San Antonio 5 • Automation Labs,
offering circular, Sandkuhl & Co., 39 Broadway, N.Y. 6 •
U.S. Components, offering circular, Arden Perin & Co., 510
Madison Ave., N.Y. 22 • Monarch Electronics Inter-
national, prospectus, Russell & Saxe, 50 Broad St., N.Y. 4
• “Electronics Still Have Long-Term Glitter,” profile on
“electronics leaders” in March 22 Financial World.
movies, owns motion picture houses and has a stock inter-
est in A.B.C. Television Ltd., TV programmer.
Common
Stock
Dividends
Stk. of
Corporation Period
Amt.
Payable
Reco'rd
General Dynamics ....
Q
$0.25
May 10
Apr. 6
MPO Videotronics “A”
Q
.10
Apr. 14
Mar. 31
Howard W. Sams ....
Q
.15
Apr. 25
Apr. 10
Terminal-Hudson Elec.
Q
.06
Apr. 24
Apr. 10
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, March 23, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
22%
24%
Maxson
20
21%
Aerovox
8 >4
9*4
Meredith Pub.
39%
43
Allied Radio -
24 '4
2614
Metropolitan Bcstg.
21%
23
Astron Corp. —
Vis
2V4
Milgo Electronics
8V4
9%
Baird Atomic
25 1,
27%
Narda Microwar'e
6%
7*4
Cetron
13 */,
14%
Nuclear of Chicago
47%
50%
Control Data Corp.
93
98
Official Films 2-11/16 3-1/16
Cook Elec. . . .
14
15*4
Pacific Automation _
5%
6%
Craig Systems _
18
19%
Pacific Mercurv
7%
8%
Dictaphone
36'4
3814
Philips Lamp __
169 >/4
175
Digitronics
28*4
31*4
Pyramid Electric
2% 3-1/16
Eastern Ind.
20 %
21%
Radiation Inc.
26%
29*4
Eitel-McCullough
19
20%
Howard W. Sams
46%
49%
Elco Corp.
13%
15%
Sanders Associates
58
62
Electro Instruments _
34
37%
Silicon Transistor
7
7%
Electro Voice _
13 *4
14%
Soroban Engineering
64
69%
Electronic Associates.
37-14
40%
Soundscriber
14*4
15%
Erie Resistor
14
15
Speer Carbon
21*/,
23
Executone
19 %
21*/4
Sprague Electric
63%
1%
66
Farrington Mfg.
1714
19%
Sterling TV .
2*4
Foto Video
3*4 3-
13/16
Taft Bcstg. _
16%
17%
FXR
27 *4
30%
Taylor Instrument
46
49*4
General Devices
17 Vi
18%
Technology Inst.
7*4
8%
G-L Electronics
9
1014
Telechrome
16*4
17%
Gross Telecasting
20*4
22 *1
Telecomputing
7%
8*/,
Hallicrafters
42*4
45%
Time Inc.
96
101
High Voltage Eng. —
212
227
Tracerlab . .
13%
14%
Infrared Industries
20*4
22 V,
United Artists _
6
6%
Interstate Eng .
24%
26
United Control
20*4
22*4
Itek ...
61
65
Universal Trans.
1*4
1%
Jerrold . . -
714
8%
Vitro
22*/,
23%
Lab for Electronics
61*4
65
Vocaline
3%
4*/,
8%
9%
Wells-Gardner
26*4
28*/,
Magna Theater
Magnetics Inc.
3*4 3-11/16
11 12%
Wometco Ent.
17
18%
24
MARCH 27, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
AB-PT
Story below
1960 — year to Dec. 31
1959 — year to Dec. 31
$ 334,437,000’
287,957,411
Ampex
Story on p. 23
1961 — 9 mo. to Jan. 31
1960 — 9 mo. to Jan. 31
1961 — qtr. to Jan. 31
1960 — qtr. to Jan. 31
53.073.000
51.527.000
17.372.000
17.685.000
Automatic Radio Mfg.
1960 — qtr. to Dec. 31’
1959’
3,096,954
Avco
1961 — qtr. to Feb. 28
1960 — qtr. to Feb. 28
73,693,944
78,005,358
Collins Radio
1961 — 6 mo. to Jan. 31
1960 — 6 mo. to Jan. 31
112,428,074
91,779,750
Electronics Assistance
1961 — year to Jan. 31
1960 — year to Jan. 31
3,745,000
911,000
Emerson Radio
1961—13 wks. to Jan. 28
1960 — 13 wks. to Jan. 31
Erie Resistor
1960 — year to Dec. 31
1959 — year to Dec. 31
25,902,646
24,506,568
General Bronze
1960 — year to Dec. 31
1959 — year to Dec. 31
29,026,753
35,3179,193
General Dynamics
1960 — year to Dec. 31
1959 — year to Dec. 31
1,987,748,715
1,811,871,384
Hewlett-Packard
1961 — qtr. to Jan. 31
1960 — qtr. to Jan. 31
16.265.000
13.539.000
ITT
1960 — year to Dec. 31
1959 — year to Dec. 31
766,768,806’
705,557,267
Ling-Temco Electronics
1960 — year to Dec. 31
1959 — year to Dec. 31
148,447,484
148,723,916
MCA
Story on p. 11
1960 — year to Dec. 31
1959 — year to Dec. 31
67,317,103’
57,786,616
National Co.
1960 — year to Dec. 31
1959 — year to Dec. 31
10,999,491
12,942,987
Sonotone
1960 — year to Dec. 31
1959 — year to Dec. 31
20,776,364
24,756,708
Sprague Electric
1960 — year to Dec. 31
1959 — year to Dec. 31
64,523,956’
56,351,571
Universal Pictures
1961 — 13 wks. to Jan. 28
1960 — 13 wks. to Jan. 28
Victoreen Instrument
1960 — year to Dec. 31
1959 — year to Dec. 31
14,042,698
7,776,761
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$22,870,000
$10,475,000’"3
$2.5 0s
4,232,731
18,825,351
7,967,371s
1.87“
3,995,735”
(3,571,000)
(1,303,000)
7,718,257
4,376,000
2,528,000
.33
7,644,115
(4,217,000)
(1,762,000)
—
7,718,257
883,000
659,000
.09
7,644,115
408,411
.20“
1,960,015
4,876,375
2,451,375
.24“
10,349,959
4,369,590
2,087,590
.20“
10,295,432
5,865,822
2,602,222
1.18“
2,205,170
9,304,523
4,211,447
2.08“-”
1,935,749
211,005
.35“
591,074
67,116
.13“
511,264
262,460
126,524
.06
2,191,872
675,512
.31
2,191,872
616,517
.66
359,340
.34
—
(75,382)
2,6187
384,137
1,205,895
619,895
1.61
383,937
(61,770,851)
(27,055,851)13
9,982,079.
54,156,069
31,056,069
3.12
9,944,488
2,499,000
1.286.000
.13
9,859,971
2,425,000
1,185,000
.12s
9,804,573s
30,569,938’-”
1.96
15,580,226’°
27,529,574
1.80
15,287,468’°
5,737,132
3,051,172
1.25
2,553,098
6,030,068
3,029,550
1.22
2,428,648
12,962,433
6,270,230’
1.55“
3,995,735”
10,617,466
5,186,066
1.28“
3,995,735”
656,888
327,288
.40“
785,806”
590,568
293,504
.37“
785,806”
890,610
490,610
.40“
1,158,745
2,432,302
1,132,302
.96“
1,148,287
4,882, 042’-’1
3.40
1,433,449
3,502,328
.2.61
1,340,229
1,967,653
1,000,653
1.09“
888,390
3.732,039
1,857,039
2.03“
893,390
861,496
490,496’-
.31
1,598,947
854,940
390,940
.25
1,537,961
Notes: ’Record. -After preferred dividends. ’Excludes capital gains of
$1,342,000 (32 (f a share) in 1960 & $186,792 (5tf) in 1959. ’From Amer-
ican Stock Exchange report. “No comparison available. “Adjusted to re-
flect Aug. -1960 4% stock dividend. 7After $78,000 tax credit. “Adjusted
to reflect Sept.-1960 200% stock dividend. “Excludes $7,902,032 (51tf)
from sales of investments. ’“Average. ’’Outstanding Dec. 31, 1960.
’-'Includes $100,000 tax credit. ’-’After $34,715,000 tax credit. ’‘Includes
non-recurring profit of $795,279 (55(*).
AB-PT Sets Record Pace: Peak sales & earnings were
racked up by AB-PT in 1960 as operating profits soared
31% on a 16% gain in gross income (see financial table).
The corporation’s TV-radio operation also recorded record
income & earnings. Income of the ABC Div. rose to $222,-
439,000 from $172,469,000 in 1959.
Pres. Leonard H. Goldenson also announced that AB-
PT has received from Walt Disney Productions the $5.5
million balance on the $7. 5-million sale of AB-PT’s 37%
stock interest in Disneyland Park (Vol. 16:28 p8). This pre-
payment, originally payable over 5 years, will add a net
capital gains of about $3.8 million (91^ a share) to
AB-PT’s first-quarter 1961 earnings.
Commenting on the 1960 performance of ABC-TV,
Goldenson remarked : “At the year end, it held the largest
share of the TV audience in the prime evening period in
markets where the 3 networks have equal competitive
facilities. Again for 1960, ABC-TV Network reported
the largest dollar & percentage increase of all networks in
gross time sales [see Vol. 17:10 p6 for TvB report on 1960
network TV gross time billings].”
Goldenson noted AB-PT’s continued expansion in
foreign TV in 1960 with acquisition of minority interests
in TV stations in Venezuela, Ecuador and one to be estab-
lished in Lebanon. “With the promise of international TV
in the coming years,” he added, “further expansion is
expected which will enable AB-PT to gain a broader
position in the foreign TV field.”
-"“Television Digest
APRIL 3, 1961
* r /*7T~ ^ S
© 1961 TRIANGLE PUBLICATIONS, INC.
fipas
VOL. 17: No. 14
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC STAFF URGES ANTI-TRUST RENEWAL FREEZE, telling Com-
missioners more investigation is needed, and strongly questioning
GE & Westinghouse character qualifications (p. 1).
FCC'S PROMISE-VS.-PERFORMANCE HEARING on KORD Pasco,
Wash, to explore reliability, community self-expression, spot fre-
quency, area needs (p. 12).
ETV
FCC WEIGHS DIVERTING N.Y. & L.A. VHFs to ETV, starting
"formal inquiry" to invite ideas on ways & means; cites "regret-
table" lack of ETV outlets (p. 2).
Congress
DAMNED IF YOU DO OR DON'T, broadcasters learn — again — at
3-day Senate "watchdog" hearings on equal-time behavior (p. 4).
HARRIS-COLLINS LIAISON SET in precedent-making House Com-
merce Committee plan to give NAB copies of all complaints from
public on TV & radio programs (p. 16).
Programming
FALL SCHEDULES GROW FIRMER as networks make last-minute
changes in their line-ups. The schedule today (p. 6).
CBS' NEW SHOWS IN 1960-'61 SEASON drew rating averages
that topped the newcomers on ABC and NBC. Among 43 new
entries, CBS-selected shows drew 6 out of top 10 (pp. 5 & 6).
Film <£ Tape
PARAMOUNT HAS TV PLANS (p. 8). NT&T AND REPUBLIC TALK
MERGER (p. 9).
Consumer Electronics
SEARCH FOR SINGLE-GUN COLOR is on again, with work pro-
ceeding on GE-post-acceleration tube, Philco "Apple" tube. Para-
mount Lawrence tube — just like 1955 (p. 18).
HOFFMAN'S "SOUL-SEARCHING" experience, resulting in decision
to quit TV-stereo market, shows dilemma of small producer (p. 18).
STEREO RUMORS DISTURB FCC, which is considering issuing
public notice saying that "not even a tentative decision has
been reached" (p. 19).
TV IMPORTS SELLING WELL, Delmonico reports after first 6
months. Goal for this year is 1,000-set-a-week average (p. 20).
THE ELECTRICAL CONSPIRACY: April Fortune begins 2-part anal-
ysis of recent antitrust convictions of 29 electrical companies (p. 20).
PHONO SALES SLUMPED in January after record December, retail
purchases dipping 28% below January 1960 (p. 22).
Advertising
SPOT TV's 5-YEAR SPURT (p. 2). TV's DYNAMIC DECADE (p. 3).
NEW NEILSEN MEDIA SERVICE STUDY (p. 3).
CODE SUBSCRIBERS CAUTIONED by TV Review Board to take
closer looks at commercials for beer, wine and weight-reducers —
and to clean up station contests (p. 13).
NET TV WAS UP 9% IN JANUARY as the national ad volume
pushed 5% ahead of a year ago, Printers' Ink index shows (p. 13).
Other Departments
AUXILIARY SERVICES (p. 12). NETWORKS (p. 14). STATIONS
(p. 15). PERSONALS (p. 17). FINANCE (p. 22). TECHNOLOGY (p. 24).
FCC STAFF URGES TOUGHNESS ON GE-WBC ANTITRUST: More investigation and
a holdup of license renewals for GE & Westinghouse have been recommended to FCC by its attorneys, based
on a preliminary study of their antitrust convictions (Vol. 17:7 p8 et seq.).
It's been learned that Commission staff submitted a tough analysis that is now getting members'
attention. Citing legislative history, past FCC policy, statements of the presiding judge and the Justice Dept.,
the memo concludes there's "a strong presumption adverse to the qualifications of GE & Westinghouse to be
Commission licensees."
"The numerous violations to which they pleaded guilty," the staff went on, "are of recent vintage,
flagrant, and based on persistent unlawful acts over a period of time. The Dept, of Justice has represented that
the violations were deliberate and that the defendants' measures of concealment showed a 'full knowledge of
the wrongful nature of their deeds.' While this adverse presumption might be overcome by 'countervailing
circumstances,' we believe that the Commission is in no position, under the circumstances here, to make any
such determination without a further investigation. After such an investigation, the Commission might appro-
priately determine either that GE and/or Westinghouse remain qualified, or that their renewal applications
should be designated for hearing.
"The circumstance that neither the GE nor Westinghouse board of directors is charged with knowledge
of, or personal responsibility for, the unlawful conspiracies & acts to which the corporations pleaded guilty,
does not remove the question as to character qualifications. Investigation is still pertinent to determine
whether any person implicated exercises any control, direct or indirect, over the broadcast operations of
these corporations. Moreover, the directors' lack of knowledge of widespread, flagrant, and persistent unlaw-
2
APRIL 3, 1961
ful activities within the corporation may raise additional problems of licensee responsibility. A question may
fairly be raised as to whether, in such circumstances, they would similarly be unaware of, and fail to remedy,
activities in the broadcast field which are contrary to the public interest, such as payola, etc."
In the safety & special services, where GE, Westinghouse and 6 other antitrust defendants hold some
200 licenses, the staff recommended against any holdup or revocation, noting that some facilities may be used
in defense-contract activities, etc.
• • • •
Justice Dept, antitrust chief Lee Loevinger, on another front, took crack at RCA-NBC, urging that FCC
should give Philco a hearing on its protest against renewal of NBC's WRCV-TV Philadelphia. Philco has an
appeal pending, in the D.C. Court of Appeals, challenging FCC's action throwing out the protest. Last week,
in an amicus curiae brief filed with the Court, Loevinger & assistant Richard Solomon (latter ex-FCC) stated:
"It may be argued that since the government had asked, as part of its prayer for relief, that the Dis-
trict Court revoke NBC's license for its Philadelphia stations, and since in the consent decree NBC was merely
required to divest itself of its Philadelphia facilities within a fixed period, the [Justice] Department had
reached a conclusion that the RCA-NBC offenses were not so serious as to warrant revocation. Any such con-
tention is specious. The Department's interest is in enforcement of the antitrust laws. If it can secure ade-
quate relief by consent without the expense or delay of a trial it does so. Here NBC was required to divest
itself of the property allegedly illegally secured and was enjoined from future anti-competitive conduct. The
government therefore determined that it would not insist upon going to trial in order to seek the additional
relief of court-ordered revocation authorized by Sec. 313 of the Communications Act. Instead, the United
States properly left to the Commission the question of the effect of NBC's alleged activities upon its quali-
fications to hold a station license."
SPOT TV'S 5-YEAR SPURT: Growth of national & regional spot TV, its current size & composi-
tion were delineated last week in a TvB-Rorabaugh report covering all spot advertisers having distribution
in 2 or more markets. The study showed:
(1) Gross time expenditures were up more than 50% from $397,606,000 in 1956 to $616,701,000 in 1960.
(2) Largest spot-TV advertiser trebled its budget from $17,522,450 in 1956 to $55,084,440 in 1960.
(3) Average spot-TV advertiser increased its spending by nearly 80%, from $90,000 to $162,000.
(4) Announcements & participations increased 75%, from $266,970,000 in 1956 to $466,556,000 in 1960.
Versatility of spot TV was indicated by the different types of brands included in the top 10 spenders
over the 5-year period — Maxwell House coffee, Alka Seltzer, Robert Hall, Bulova, Mr. Clean, to name a few.
Another plus for spot, according to TvB, is "its ability to promote ideas." More than 35 different associations,
councils and promotional bureaus used the medium in 1960, including those in the fields of coffee, tea, savings
banks, insurance and motor boats.
FCC WEIGHS DIVERTING N.Y. £ L.A. VHFS TO ETV: FCC threw a dilly into compli-
cated projected sale of WNTA-TV (Ch. 13) N.Y. (see p. 8) by starting a "formal inquiry" into ways & means of
getting a vhf channel in N.Y. & Los Angeles converted to ETV use. Now 14 stations instead of one will be in
a stew. If the Commission finally does slice a channel off in each city, which of the 7 operators in each city
will lose out?
There's no telling how FCC will move procedurally. Commission itself doesn't know; that's why it
has invited comments (by May 1) "as to the methods by which one of the 7 vhf channels at Los Angeles and at
New York could be duly made available for non-commercial, educational broadcasting . . ." There's no tell-
ing, either, whether FCC will finally go through with the proposal. Though Commission has legal power to
do it, an awful lot of "due process" would go over the dam before it's done — and some Commissioners went
along with the move quite reluctantly.
Commission said it was confining move to the 2 cities "in view of the fact that there are no other
cities now lacking a vhf non-commercial educational channel assignment where there are sufficient numbers
of available vhf assignments to supply this lack while still leaving at least 4 commercial vhf assignments to
provide an outlet for each of the 3 national TV networks and at least one competing independent or non-net-
work station. Moreover, in all the other TV markets . . . with at least 4 vhf assignments there is a vhf chan-
nel reserved."
VOL. 17: No. 14
3
Lack of ETV channels in the 2 major markets, FCC said, "is all the more regrettable in view of the
abundant resources available in both those cities for ETV programming and the fact that over 13% of the
total population resides within the service area of the commercial vhf stations operating in those cities."
Vote was 6-1, Lee dissenting. Though he didn't issue a statement, uhf enthusiast Lee later told us:
"This could hurt our New York uhf project. It might injure ETV by holding out false hopes for vhf channels."
Reason N.Y. & Los Angeles, with 7 channels, have no ETV reservations, is simple: All channels were
granted commercially before FCC ever started reserving channels.
TV'S DYNAMIC DECADE: "A unique & dynamic media revolution" — that's how NBC-TV terms
1950-59 TV growth as a basic advertising element. Accolade comes in "TV & Modern Marketing," a handsome
new booklet presentation now being distributed to the ad world, including corporate "decision makers"
(chairmen, directors, presidents, etc.). Some highlights:
(1) TV's share of ad revenue jumped from a mere 6% of national ad dollars in 1950 to 32% in 1959.
> (2) Nearly half (48) of the top 100 advertisers spent more than 50% of their total media expenditure
in TV in 19591
(3) The average viewer spends about 200 minutes daily with TV, as compared to the average reader's
38 minutes with magazines, 40 with newspapers.
(4) TV's penetration easily tops magazines. On an average evening, NBC, for example, reaches "more
than half" of all families in 2,756 U.S. counties. On a circulation standard of only 10%, Life magazine pene-
trates only 746 counties and is below 10% penetration in the rest. "A 50% penetration . . . would result in an
absolutely blank map for Life but would include 97% of all U.S. TV homes for NBC-TV."
(5) Cost-of-audience rose in print but not in TV during the 1950-1959 period. Magazine CPM was 38%
higher by 1959 as costs soared faster than circulation. Similarly, newspaper CPM increased 36%. TV's CPM,
on the other hand, dropped to only one-third of the 1950 level by 1959.
(6) TV research has become more finite, print less so in the past decade. At first, national TV sold
itself on "total audience" (one minute or more of viewing); today, TV pushes "average audience" for specific
shows. Print media, by contrast, have shifted in several cases from straight circulation guarantees to the
more-promotional "ad page exposure" (opportunity among all possible readers to glance at a page).
(7) Newspaper "ratings" are scarce, as compared with TV's. "Only a fraction of a newspaper's audi-
ence 'notes' a particular ad — and a substantially smaller portion of that audience actually reads the ad,” said
NBC. Only one out of 5 readers "notes," and one out of 12 "reads" a 1,000-line ad, say the few studies available.
NEW LIGHT ON COMPETITION FOR THE AUDIENCE: Surprise! Magazines & TV
don't compete too pointedly for audience, even though they often slug it out in inter-media rivalry for adver-
tising dollars. In a N.Y. preview March 27 of its Nielsen Media Service, the ad industry's biggest research
firm, A. C. Nielsen, made that point clear.
Duplication can be as little as 20% of homes between a schedule in leading monthly magazines and
a network TV schedule of 4 daytime quarter-hours and 2 nighttime half-hours. According to Nielsen (which
worked out the figures for a beauty-product advertiser seeking to reach women), the combination would
reach women via TV-only in 11.2 million homes, via print-only in 9 million homes, via print-&-TV in 4.8 million.
If a household is reading a lot of magazines, it isn't watching much TV, Nielsen discovered. And if
it's a household of TV fans, it isn't reading magazines. Nielsen believes its NMS studies will be important
in "the choice of media combinations to achieve specific sales objectives in terms of reaching certain kinds
of homes & people ... to select media with complementary audience characteristics."
Nielsen now checks 12 publications (magazines & weekly newspaper supplements) for its NMS
studies. They are prepared for both buyers (agencies, advertisers) and sellers (magazine, supplements, reps,
etc.). The publications: American Weekly, Better Homes & Gardens, Good Housekeeping, Ladies' Home Jour-
nal, Life, Look, McCall's, Parade, Reader's Digest, This Week, SatEvePost and True Story. TV data are
drawn from a special NMS panel which employs the Audience & Recordimeter diaries and recording devices
used by Nielsen in local TV measurements.
4
APRIL 3, 1961
VIEWING HITS RECORD HIGH: The average U.S. TV home viewed for 6 hours, 8 minutes per
day during February, breaking the previous record of 6 hours, 7 minutes set in February 1858.
During average February day, continues the A. C. Nielsen data (as released by TvB), U.S. home
hours of viewing totaled 287,966,000 — up 11% over the 259,675,000 of February 1958 (an increase due mostly
to the growth of total TV homes).
Biggest jump was in the daytime, when all time periods showed increases over February 1960. Day-
time peak, Monday-Friday, came between 5 & 6 p.m., when 39.4% of TV sets were in use.
Prime evening time peak — 67.9% — was between 8 & 9 p.m.
DAMNED IF YOU DO OR DON'T: Much-heralded Senate "watchdog" expose of political hanky-
panky by TV & radio in 1960 campaign (Vol. 17:13 pl5) produced no sensations whatever last week, but did
confirm what many broadcasters had learned to their sorrow: When it comes to equal time, chances are you
can't win, no matter how you play it.
Dilemmas of broadcasters under Communications Act's Sec. 315 — rather than misbehavior alleged
in the 40-odd complaints picked for probing by Commerce Freedom of Communications Subcommittee — were
pointed up in 3 days of hearing. Stations involved came out of the ordeal virtually unscathed. And so did
FCC, which was in the middle between complainants & Subcommittee. If "watchdog" Chmn. Yarborough (D-
Tex.) and Subcommittee counsel Creekmore Fath built up any case, it was that Congress can't write black-&-
white equal-time legislation — and Commission can't provide sure-fire enforcement.
Star witness in proceedings was FCC staffer Joseph N. Nelson, who was on stand from start to finish
in a virtuoso performance which Yarborough repeatedly applauded. Nelson, chief of Renewal & Transfer Div.,
was designated on short notice by the Commission to give all background facts on cases and answer all ques-
tions. He never faltered in solo testimony, which covered not only complaints but the legislative history of Sec.
315 which Senators hadn't heard before.
Equal-time gambles by stations and how they paid off at hearings were illustrated by these examples:
WKRG-TV Mobile played it safe in 1960 campaign by refusing to sell any time to Ala. primary can-
didates for U.S. Senate. Station thereby avoided airing anti-Semitic views of retired Admiral John P. Crom-
melin, who squawked long & loud that he'd been denied his rights. Nelson explained to Subcommittee that
FCC can't force licensees to sell political time initially to anyone. Subcommittee members didn't defend Crom-
melin's views. But they did wonder whether any broadcaster is qualified — on his own — to determine who
should be heard or not heard.
Radio WMCA N.Y. made daring play by coming out editorially for John F. Kennedy for President —
first station to do so. WMCA put all its cards on table, assiduously sought out Republican spokesman for
counter-statement, put Henry Cabot Lodge on air, even ran newspaper ad calling on public to listen to Lodge.
But GOP National Chmn. Thruston B. Morton protested. Newspaper ad plugging Lodge wasn't as forceful as
earlier ads announcing WMCA's pro-Kennedy sentiments, Morton told Subcommittee, complaining it all
amounted to "clever political propaganda." Nelson pointed out Communications Act gave FCC no control over
newspaper copy.
Radio KBMY Billings ran editorials during the Mont, campaign suggesting that Clyde T. Ellis, gen.
mgr.. National Rural Electric Cooperative Assn., was out to spread public-power propaganda against free
enterprise. Outraged by this "smear & villification," Ellis indignantly rejected invitations by the station to be
interviewed or to make his own taped reply. Instead, he demanded (copies to Subcommittee) that FCC either
(1) take editorials off air, or (2) take KBMY off air. Nelson suggested mildly that Communications Act forbids
censorship by FCC.
KXGO-TV Fargo ran documentaries on state-operated N.D. hospitals whose administration had been
criticized by state Sen. Charles L. Murphy, Democratic candidate for attorney general. Documentaries didn't
mention Murphy by name, but he was given time to answer, then was refused further time to elaborate.
Murphy lost election, accused KXGO-TV Pres. John W. Boler of unfairness. One point at issue in the case was
Boler's tardiness in answering inquiry from Subcommittee counsel Fath. Boler explained to Subcommittee
he had been out shooting pheasant at time.
WBZ-TV Boston staged foreign-policy debate between Sens. Bridges (R-N.H.) & Cannon (D-Nev.) on
American Forum of the Air. Dartmouth Prof. Herbert Hill, running against Bridges in N.H., asked & got free
VOL. 17: No. 14
5
time to match debate appearance by Bridges. Then Bridges was given free time to answer Hill. Just before
election. Hill got back on WBZ-TV again to rebut Bridges. Hill lost but Bridges protested to Subcommittee that
WBZ-TV's equal-time grants were carried too far in Hill's favor, that initial debate had nothing to do with state
politics, anyway. And Subcommittee member Scott (R-Pa.), who used to be GOP national chmn., said he
understood Sec. 315 exemptions for news programs applied to debates, too. Nelson put him straight.
Hearings settled no questions in equal-time cases, most of which had been reported before. One
question was left dangling, as it has been for years: When is a speech by the President non-political? Issue
was raised heatedly by Cal. Democratic Chmn. Roger Kent. He detailed circumstances of pro-Republican
speech by President Eisenhower in San Francisco last October, when area TV & radio stations refused equal
time for Democrats to answer, after White House tagged it as non-political. Nelson said substance of speech
— not person making it — is FCC's equal-time criterion. Subcommittee offered no new litmus-paper test for
political content.
All unsettled equal-time complaints were left in FCC's pending files to be brought up again by Com-
mission at stations' renewal time. Sens. Yarborough & McGee (D-Wyo.) said it might be helpful if Congress
would give Commission authority to enforce equal-time rules through a cease-&-desist order instead of citing
them against stations at renewal time — after elections are over. Nelson said he favored this personally. Nel-
son also agreed that it would be helpful if stations were required to keep files of all broadcast editorials. Most
of all, however, he agreed with Subcommittee suggestions that FCC needs more money to expand Nelson's
review unit, which handles all renewal applications as well as all equal-time complaints. His staff totals 7.
HOW THE NEW SHOWS FARED: CBS-TV's new shows won a clear rating edge in the 1960-'61
season now drawing toward its summer finale. The Nielsen AA rating of the 14 new nighttime shows on CBS
from first report for October 1960 through 2nd report for February 1961, was a 19.3. For 17 new ABC-TV shows,
AA figure was 16.8 (giving CBS a 15% advantage; but this figure does not take into account ABC's shorter
nighttime lineup of stations). For 12 new NBC-TV shows, the average was 15.7 (CBS was 23% higher).
Trend to network program control makes these figures more significant than usual. During the 1960-
'61 season, networks were in the driver's seat in terms of programming decisions, largely because of new get-
tough policies set up in the wake of the 1959-'60 quiz scandals. The new-program rating levels are therefore
a fairly good index of how well the 3 networks did in anticipating viewer preferences this season.
CBS holds 6 out of top 10 places when the 43 new shows (5 of which have been axed since season's
start) are ranked according to average audience (see p. 6). Only one new NBC show (Tall Man) and 3
new ABC shows (My 3 Sons, The Flintstones, Surfside 6) made the grade to the top 10. New CBS shows
also rated highest in every basic program category — except Westerns, where CBS's sole new entry, Gun-
slinger, drew only 22nd place on the list of 43.
STATIONS GIRD FOR ASCAP NEGOTIATIONS: Telecasters believe upcoming dickering
for new ASCAP music contract, to succeed the pact expiring Dec. 31, is a do-or-die effort — probably the last
opportunity to come up with a better deal.
Negotiating committee for stations (networks have separate deal) is under Hamilton Shea, WSVA-TV
Harrisonburg, Va., who points out that in 1960 ASCAP's entire income was $32 million — and TV paid $18 mil-
lion of it. "The industry is mature now," he said last week, "and this is the big time at bat. If we miss now, we
may be stuck with a pattern that's scarcely ideal."
Stations are well aware of importance of negotiations, he said, reporting that he recently asked opera-
tors for their ideas — "and I heard at length from about two-thirds of them."
Each station pays ASCAP at rate of 2.05% of its "net receipts from sponsors after deductions" plus,
each month, highest quarter-hour card rate. TV didn't pay before 1949. First contract, in 1953, provided for
2.25%. In 1954, fee went down to 2.05%, was continued in 1957 contract.
Committee is going all-out, hiring top-flight legal talent (Ralstone Irvine and Joseph McDonald) and
making, according to Shea, "the most thoroughgoing & intense study ever made."
If stations & ASCAP can't agree on new contract, under provisions of an ASCAP consent degree, the
issue will be turned over for adjudication to N.Y. Federal District Court Judge Sylvester Ryan.
6
APRIL 3, 1961
Programming
More about
HOW THE NEW SHOWS RATED: Here’s the list of the
43 nighttime shows (see p. 5) new to network TV this
season. They’re ranked in order of average audience
(Nielsen) for that part of the season rated from Oct.
1960 through Feb. 1961. NBC had 17 of the new shows,
CBS 14, ABC 12. No show from the rank of 18th place
down to 43rd will reappear next season — except for 2
The Americans (24th & 15 AA) and The Roaring 20s
(30th & 13.2 AA) . All but 4 of the top 17 will be back :
The Tom Ewell Shcnv (9th & 21.4 AA), Bringing Up
Buddy (12th & 19.6 AA), National Velvet (14th & 18.5
AA) and Stagecoach West (15th & 18.3 AA).
Rank Program
1. The Andy Griffith Show
2. Candid Camera
3. My S Sons
4. The Flintstones
5. Checkmate
6. Pete & Gladys
7. Route 66
7. Tall Man
9. The Tom EweU Show
10. Surfside 6
11. Outlaws
12. Bringing Up Buddy
12. Thriller
14. National Velvet
15. Stagecoach West
16. Bugs Bunny
17. Sing Along with Mitch
18. The Law & Mr. Jones
19. The Islanders
20. The Ta b Hunter Show
21. GueslwardHo!
22. Gunslinger
23. My Sister Eileen
24. The Americans
25. Westinghouse Playhouse
(Nanette Fabray)
26. The Garlund Touch
26. Klondike
26. Malibu Run (Aquanauts)
29. Michael Shayne
30. The Roaring 20s
31. Harrigan & Son
32. Angel
33. The Jackie Gleason Show
34. Peter Loves Mary
34. The Westerner
36. Dan Raven
36. Happy *
36. Witness
39. Barbara Stanwyck
40. Dante
41. Hong Kong
42. Winston Churchill —
The Valiant Years
43. Jackpot Bowling
Avg.
Aud.
Category
Network
Rating
comedy
CBS
26.6
aud. partic.
CBS
26.4
comedy
ABC
25.3
comedy
ABC
23.3
mystery drama
CBS
22.9
comedy
CBS
21.9
adventure
CBS
21.5
Western
NBC
21.5
comedy
CBS
21.4
mystery drama
ABC
20.6
Western
NBC
20.5
comedy
CBS
19.6
suspense drama
NBC
19.6
comedy
NBC
18.5
Western
ABC
18.3
children’s
ABC
17.9
pop. music
NBC
17.2
mystery drama
ABC
16.7
adventure
ABC
16.6
comedy
NBC
16.5
comedy
ABC
15.9
Western
CBS
15.7
comedy
CBS
15.4
adventure
NBC
15.0
comedy
NBC
14.6
adventure
CBS
14.4
adventure
NBC
14.4
adventure
CBS
14.4
mystery drama
NBC
14.2
mystery drama
ABC
13.2
comedy
ABC
13.0
comedy
CBS
12.9
comedy-variety
CBS
12.7
comedy
NBC
12.5
Western
NBC
12.5
mystery drama
NBC
11.4
comedy
NBC
11.4
general drama
CBS
11.4
general drama
NBC
11.2
mystery drama
NBC
11.1
adventure
ABC
11.0
documentary
ABC
10.9
sports
NBC
10.7
-Note : Happy was introduced as a summer replacement in 1960 and re-
introduced in the winter after the cancellation of Dan Raven. The
audience data for Happy refer to telecasts since re-introduction.
No CBS Policy Switch: CBS’s acceptance of an “out-
side” public-affairs show — David Wolper’s pictorial special,
“The Golden Age of Hollywood” — does not imply a policy
reversal, insisted CBS News Pres. Richard Salant last
week. “There have always been gray areas in public-affairs
programming open to outside-network competition,” he
said. CBS would still turn down a controversial project like
Wolper’s “Race for Space” missile documentary, Salant in-
sisted. Salant’s no-policy-shift pronouncement is actually
a re-statement of the position expressed to us in February
1960 (Vol. 16:8 pll) by then-CBS News creative projects
head Irving Gitlin (now with NBC-TV). At that time,
Gitlin told us CBS’s closed-door policy applied only to
“reportage, not entertainment.” Discussing “Race for
Space,” then making its futile rounds of the networks, he
said CBS would only go outside for “feature material” in
what he termed “the fringe area.”
FALL LINEUPS GROW FIRMER: Since we last reported
on network fall line-ups (Vol. 17:11 p2), some not-so-
firm shows have been bounced, several holes have been
plugged, and a few shows have changed titles or time
periods. The table on the opposite page has been
revised from Vol. 17:11 p3 to show further changes in
tentative network schedules as of late last week.
Several program series are hovering with no landing
area yet assigned. ABC, for example, has an option on
Steve Allen’s services and may showcase him at the last
minute with a 60-min. weekly series, possibly across from
high-rated Wagon Train on NBC-TV. ABC has also
given a production green light to Don Fedderson’s Tramp
Ship (a sort of motorized Adventures in Paradise) this
spring, and is still looking for a likely berth for the 60-
min. adventure show. And there’s a possibility that As-
phalt Jungle may not be back this fall on Sunday nights.
NBC has more prime time still open than any other
network, but plenty of program prospects. There are
at least three 60-min. shows on which NBC is virtually
committed for fall — although none has been scheduled.
They are: Las Vegas Beat (a Goodson-Todman co-produc-
tion with NBC), The House on Rue Riviera (a foreign-
intrigue type from 20th Century-Fox) and Portofi.no (a
somewhat-similar package that is NBC’s own). Also be-
ing whipped up as a last-minute NBC contender: a situa-
tion comedy based on “Some Like it Hot” (see p. 8).
CBS has virtually abandoned plans to use 3 shows,
for which pilots were scheduled earlier this season (Vol.
17:3 p9), in its fall schedule. The trio: Hurricane Island
(60 min.), The Dragon & St. George (60) and High Time
(30). Still unscheduled at CBS is Suspense (CBS-TV), a
30-min. mystery anthology based on a CBS Radio series.
Thanks to a guaranteed-in-advance sponsorship from
General Mills (which has persuaded Campbell Soup Co.
to come in as a co-sponsor), CBS has now set Father of
the Bride for Friday (see table), and has quietly dropped
a plan to move Route 66 to a 9-10 p.m. spot to combat 77
Sunset Strip. There’s also some CBS talk of expanding
Rod Serling’s Twilight Zone to a full hour on Fridays (10-
11 p.m.), and moving presently-scheduled The Defenders
to a Sat. 8:30-9:30 p.m. slot, replacing Checkmate, which
may be dropped.
Peace (at last) on Untouchables Front: Differences
between the 2 groups which have objected strongly to Ital-
ian nomenclature in The Untouchables seem to have been
smoothed over. The Italian-American Democratic Organ-
izations of N.Y. (which wanted to boycott the products of
the show’s sponsors — Vol. 17:12 p7), and the National
Italian-American League to Combat Defamation (which
arranged a truce with producer Desi Arnaz providing that
he eliminate fictional Italian hoodlums from prohibition-
era dramas) met last week and resolved their intramural
disagreement. As things now stand: (1) There’ll be no
organized boycott. (2) Desilu will soft-pedal the show’s
Mafia angles, play up Italian-American culture. (3) L&M
will still leave The Untouchables this fall, but will remain
on the show this summer. (4) Major Italian-American
groups won’t attack it again for a while.
AP Membership Increases: In its annual report, Asso-
ciated Press said 2,122 U.S. TV-radio stations were AP
subscribers at the end of 1960 — a net increase of 80 for
the year. It added that 6 national TV & radio networks
in foreign countries became subscribers during the year.
VOL. 17: No. 14
7
Tentative Network Program Lineups for Fall
7:30
8:00
8:30
9:00
9:30
10:00
10:30
S
ABC
THE HUNTERS
(20th-Fox)
LAWMAN
(Warner Bros.)
BUS STOP
(20th-Fox)
LAS VEGAS FILE
(Warner Bros.)
u
N
D
CBS
DENNIS THE
MENACE
(Screen Gems)
ED SULLIVAN SHOW
(CBS-Sullivan)
GE THEATER
(Revue)
JACK BENNY
(J&M)
CANDID
CAMERA
(Funt-Banner-
CBS)
WHAT'S MY
LINE?
(CBS-Goodson-
Todman)
A
Y
NBC
WALT DISNEY SHOW
(Disney)
CAR 54,
WHERE ARE
YOU?
(Nat Hiken)
BONANZA
(NBC)
DU PONT SHOW OF WEEK
(NBC & Outside Sources)
M
ABC
THE CHEYENNE SHOW
(Warner Bros.)
THE RIFLEMAN
(Four Star)
SURFSIDE 6
(Warner Bros.)
ADVENTURES IN PARADISE
(20th-Fox)
O
N
D
CBS
TO TELL
THE TRUTH
(Goodson-
Todman)
PETE AND
GLADYS
(CBS)
WINDOW ON
MAIN ST.
(Temopic Ent.)
DANNY
THOMAS SHOW
(Marterto)
ANDY
GRIFFITH SHOW
(Marterto)
HENNESEY
(Hennesey Co.)
I'VE GOT A
SECRET
(Goodson-
Todman)
A
Y
NBC
THE AMERICANS
(NBC)
PRICE IS
RIGHT
(Goodson-
Todman)
87TH PRECINCT
(Hubbell Robinson)
THRILLER
(Hubbell Robinson)
T
U
ABC
BUGS BUNNY
(Warner Bros.)
BACHELOR
FATHER
(Revue)
CALVIN &
THE COLONEL
(Connolly-
Mosher)
THE NEW BREED
(QM-Selmur)
ALCOA DRAMA
(Revue) alt. weeks
CLOSEUP!
(ABC) alt. weeks
L
s
D
CBS
DILLON OF
DODGE
Gunsmoke Rpts.
(CBS)
DOUBLE
TROUBLE
(Marterto)
DOBIE GILLIS
(20th-Fox)
ICHABOD
(Revue)
RED SKELTON
SHOW
(CBS-Skelton)
GARRY MOORE SHOW
(CBS-Redwing)
A
Y
NBC
LARAMIE
(Revue)
ALFRED
HITCHCOCK
(Shamley)
DICK POWELL SHOW
(Four Star)
CAIN'S 100
(MGM)
W
E
ABC
THE FORCE
(Warner Bros.)
TOP CAT
(Hanna-Barbera-
Screen Gems)
HAWIIAN EYE
(Warner Bros.)
NAKED CITY
(Screen Gems)
D
N
E
s
CBS
ALVIN &
CHIPMUNKS
(Format Films)
FATHER
KNOWS BEST
Reruns (Temopic-
Screen Gems)
BEACHFRONT
(CBS)
MOTHER IS A
FRESHMAN
(Four Star)
U.S. STEEL-ARMSTRONG
(Theater Guild-Talent Assoc.)
D
A
Y
NBC
WAGON TRAIN
(Revue)
JOEY BISHOP
SHOW
(Marterto)
PERRY COMO SHOW
(Roncom)
BOB NEWHART
SHOW
(Revue)
DAVID
BRINKLEY'S
JOURNAL
(NBC)
T
H
U
ABC
ROOM FOR
ONE MORE
(Warner Bros.)
DONNA REED
SHOW.
(Owen-Screen
Gems)
REAL McCOYS
(Brennan-
Westgate-
Marterto)
MY THREE
SONS
(Don Fedderson)
MARGIE
THE UNTOUCHABLES
(Desilu)
R
S
D
a
CBS
FRONTIER CIRCUS
(Revue)
BOB
CUMMINGS
(Cummings-
Revue)
TBA
CBS REPORTS-FACE NATION
(CBS)
Y
NBC
OUTLAWS
(NBC)
DR. KILDARE
(MGM)
ERNIE FORD
(Beth-Ford)
SING ALONG WITH MITCH
(Marandel Ent.)
F
R
ABC
OZZIE &
HARRIET
(Stage 5)
THE CHIMPS
(Screen Gems)
THE
FLINTSTONES
(Hanna-Barbera-
Screen Gems)
77 SUNSET STRIP
(Warner Bros.)
THE CORRUPTERS
(Four Star)
I
D
CBS
RAWHIDE
(CBS)
ROUTE 66
(Screen Gems)
FATHER OF
THE BRIDE
(MGM)
THE DEFENDERS
(CBS-Plautus)
A
Y
NBC
Untitled circus variety show
(NBC)
LAS VEGAS BEAT
(Goodson-Todman-NBC)
DINAH SHORE-BELL TELEPHONE
(Shore-Henry Jaffe) (NBC)
FRANK McGEE
SHOW
(NBC)
s
A
T
ABC
ROARING 20s
(Warner Bros.)
LEAVE IT TO
BEAVER
(Gomalco)
LAWRENCE WELK
(ABC-Ed Sobel)
SAT. NIGHT FIGHTS
(ABC)
U
R
D
CBS
PERRY MASON
(CBS-Paisano)
CHECKMATE
(Jamco)
HAVE GUN.
WILL TRAVEL
(CBS)
GUNSMOKE
(CBS-Arness)
A
Y
NBC
WELLS FARGO
(Overland Prod.)
TALL MAN
(Revue)
FEATURE MOVIES
(20th-Fox)
B
APRIL 3, 1961
NASA Man-shoot Coverage: Preparations for news
coverage of the first man-in-space Project Mercury shot
are under way at NASA, which says that the attempt is
“tentatively scheduled for this spring.” NASA reports
that Cape Canaveral can accommodate only 350 newsmen
and asks that each station or publication send only one man.
Managers are requested to give the name of their proposed
newsman in a letter to the NASA public-information direc-
tor, 1520 H St. NW, Washington. Pool coverage by net-
works & film “will be made available as quickly as possible
for common use at the Cape press site.” All 3 networks
are poised to go into news orbit with live coverage of the
historic event expected this month (Vol. 17:8 p5). Each
network will contribute one-third of the personnel &
equipment to be used by a TV pool, which will be coordin-
ated by NBC’s Roy Neal & directed by James Kitchell.
Live TV cameras & mobile units will be at the launch pad,
aboard Navy destroyers and on Grand Bahama Island.
NBC's New Fall Comedy: Billy Wilder’s 1959 award-
winning exercise in transvestite humor, “Some Like It
Hot,” is the latest movie property to inspire a potential TV
series — and a new gimmick for using high-priced guest
stars. Jack Lemmon & Tony Curtis, who played the movie
roles of a pair of Chicago jazzmen who don flapper
costumes and join Sweet Sue’s All-Girl Band (“All my girls
are virtuosos”), will be seen in the opening episode. This
time, no mere doo-wacka-doo costume change is involved.
Still on the run from Chicago mobsters, Lemmon & Curtis
visit a plastic surgeon — and emerge looking just like
singer Vic Damone and actor-comedian Dick Patterson.
By odd coincidence, Messrs. Damone & Patterson have been
signed to play the Lemmon-Curtis running parts in the
series, which NBC programs-&-talent vp David Levy an-
nounced recently was “in production as a prime-time
presentation” for fall. No time slot, premiere date, or
sponsor is set. The series will be produced by Mirisch
Video in association with Ziv-UA at Goldwyn studios.
Civil WTar Buffs Rebuffed: Turned down by networks
in their efforts to get TV series about the Civil War dur-
ing this centennial commemoration, Hollywood buffs are
now seeking President Kennedy’s aid on the problem.
Speaking before the Academy of Television Arts & Sciences
in Hollywood, panelists said they have requested an ap-
pointment with the chief executive to seek his aid. Speak-
ers included Marion Hargrove and Mort R. Lewis, members
of the advisory council of the National Civil War Centennial
Commission, and George Giroux, vp of the Civil War Round
Table of Southern California. Lewis blamed the dearth of
Civil War series on lack of familiarity with the subject on
the part of network programmers, fears that there isn’t
adequate interest and that such shows are controversial.
TV Brings New-trial Demand: Re-enactment by
WBAL-TV Baltimore of jury proceedings which ended in
conviction of Melvin Davis Rees Jr. on kidnap-murder
charges (Vol. 17:13 pl3) has brought a defense demand for
a new trial. Judge Roszel C. Thomsen set April 6 argu-
ments on a 6-point motion by lawyers for Rees who claimed
that statements made by 9 jurors who participated in the
hour-long TV show proved that the defendant’s trial rights
had been violated. Judge Thomsen already had postponed
sentencing Rees as a result of the WBAL-TV program.
Ziv-UA’s “Malibu Run” Jumps Rating: The CBS-TV
show has almost doubled its Arbitron rating (to a present
level of 14.9) and has jumped its audience-share level to
25% in the past month. Ziv-UA attributes the success to
its new title (formerly Aquanauts) and new star Ron Ely.
Film & Tape
PARAMOUNT’S 5-POINT TV DRIVE: Don’t be too sur-
prised if it should be announced at this week’s (April
3) NTA stockholder meeting that David Susskind, in a
financial liaison with Paramount Pictures, is the high
bidder for WNTA-TV N.Y. From a source close to the
movie firm, we learned last week that Paramount con-
siders itself “very close” to the somewhat roundabout
acquisition of the Ch. 13 independent outlet.
Paramount, frozen out (so far) from network sched-
ules in the 1961-’62 season, is nevertheless determined to
make a big TV impact this year. Among Paramount’s
near-future TV projects:
1. It is mapping acquisition of a major interest in
David Susskind’s production firm. Talent Associates, Sus-
skind’s services to go with the package. Paramount hopes
to use him in the development of pay-TV taped specials for
Telemeter, as well as to produce live, film & tape packages.
2. There’ll be a consolidation of & tighter lines of ad-
ministration for Paramount’s TV activities — packaging of
telefilm properties, operation of independent KTLA Los
Angeles, tape production, pay-TV activities, etc.
3. Paramount is, somewhat belatedly, planning to ac-
quire independent TV stations in major markets. It con-
siders WNTA-TV N.Y. a choice plum, and is willing to go
to considerable financial lengths to acquire it — including
the signing of a deal with NTA to distribute part of Para-
mount’s hitherto-uncommitted backlog of post-1948 movies.
(Several distributors, including MCA, have pitched heavily
fox this piize, but Paramount has held its movies in
reserve. Their value as a lever in a deal for WNTA-TV is
enormous, with movie backlogs becoming scarcer.)
Theatrical Cartoons as TV Pilots
4. Paramount is aware of the current trend toward
nighttime adult-appeal cartoon shows (The Flintstones,
Top Cat, etc.). Just as Four Star has showcased pilot
films in its June Allyson Show and Zane Grey Theater, so
Paramount now plans to showcase potential TV cartoon
series through its theatrical cartoon releases. Paramount
has a large & active N.Y. animation studio (Paramount-
Famous Studios), and has recently moved into the TV orbit
with a co-production deal with King Features. Cartoons
will now be planned with a deliberate eye on TV. If suc-
cessml in theatrical release, they’ll be offered to agencies,
advertisers and networks as pre-tested pilots for TV series.
5. Although the TV rights to nearly all of its pre-1948
movies passed to MCA as part of the distribution deal in
which MCA licenses the library for TV showing, Para-
mount still holds rights in a number of pre-1948 and most
of its post-1948 films. These are now being scanned by
Paramount executives — in light of MGM-TV’s current
sales success with Dr. Kildare, National Velvet and Asphalt
Jungle — to see which properties might make TV series.
(For news of Paramount’s Lawrence tube color-TV
receiver activities, see p. 18.)
There’s more to Paramount’s hankering for WNTA-
TV than meets the eye. Paramount-owned Telemeter is now
in the show-production business, stockpiling tapes for its
Toronto pay-TV operation and as a production backlog
for future U.S. operations. On April 2, Telemeter taped a
performance of Carol Channing’s revue, “Show Girl,” at a
N.Y. theater while feeding the show via leased lines to
Toronto. Having no production facilities in N.Y., Tele-
meter had to hire Theater Network TV’s cameras & crews
to handle the remote. Owning WNTA-TV in N.Y. would
VOL. 17: No. 14
9
give Paramount considerable technical personnel & facil-
ities (both studio & remote) upon which to draw for Tele-
meter pay-TV operations. And, in the event that an on-
the-air form of pay TV became a reality, Paramount would
then own outlets in the 2 cities of N.Y. & L.A. (KTLA).
None of this is likely to make Paramount’s rivals for
WNTA-TV particularly happy. FCC has already been
prodded into an investigation of the limited opportunities
for ETV channels in N.Y. and Los Angeles (see p. 2). In
N.Y., John F. White, pres, of the National ETV & Radio
Center (which has raised some $5.5 million in hopes of
buying WNTA-TV), expressed his “gratification” with the
pending FCC probe, said he felt ETV interests were in-
deed entitled to “competitive” consideration. N.J. state
Sen. Wayne DuMont Jr. (R-Warren County) entered
the bidding act with a group of New Jersey businessmen.
Previously, ex-NTA Chmn. Ely A. Landau had stated his
intention of bidding for the outlet.
Las Vegas Series ‘Too Violent’: Las Vegas, site of two
60-min. series projected by Warner Bros, and Goodson-
Todman Productions, wants nothing to do with either.
In fact, most of the resort town’s hotel owners have ob-
jected to them on the grounds that they are “too violent,”
and that the WB presentation glorified crime and would be
bad for their city. City & county law enforcement officials
have withdrawn their promise to help WB in its Las Vegas
File venture. The Goodson-Todman pilot is entitled Las
Vegas Beat.
Typical of the reaction is that of Riviera Hotel Pres.
Ben Goffstein, who told us: “I am opposed to these series
on the grounds that while we recognize we have crime, as
does every city, I don’t think we should advertise it.
There’s too much violence on TV already, and if TV
doesn’t watch out it’s going to be legislated on this.
“I object to 2 hours of TV a week in which all that
people will see of Las Vegas is crime. We are not a sin
city. If that’s all the writers can create, TV is in bad
shape. The 17-min. Warners presentation had an extortion
case & murder. There are 5 murders in the G-T pilot —
that’s more than we have here all year, not counting crimes
of passion.
“We are not trying to censor, but we have a damn nice
little town and we want to keep it that way. Nine to 10
million people come here every year, and we don’t want
them to get the wrong idea of what our town is like. It
took years to build a city from what was just desert, and
we don’t want this effort destroyed just because some
studios want to sell series.”
TV & Movie Co-existence at Warner’s: Telefilm and
feature production at Warner Bros, will not try to over-
shadow each other, and both will be geared to existing
audience demand. So said newly-appointed Warner pro-
duction vp William T. Orr March 29. Making his first ap-
pearance at a news conference in N.Y., Orr declared that
feature production would not be outranked by TV — a
profitable area for WB with some 10 network shows set
for fall (Vol. 17:11 p2). He noted, however, that the public
“is not being lured from their TV sets today to see pic-
tures in any large numbers.” (WB, which in past years
has produced up to 60 features annually, has a 1961-’02
feature production schedule under 20.) A sidelight of
Orr’s conference: We “will consider” U.S. pay-TV pro-
duction if such a system is adopted.
NT&T IN FERMENT: National Theatres & TV Inc. and
Republic Corp. are discussing a possible merger, we’ve
learned from unimpeachable sources. NT&T executives
and Republic Pres. Victor M. Carter are conducting
the discussions, which haven’t yet reached the stage in
which they can be called “negotiations,” we are told.
It’s all been hush-hush, and was not mentioned at the
NT&T news conference held last week to reply to
charges made by dissident stockholders waging a proxy
fight against NT&T.
* * *
The 2 minority stockholders who are waging the proxy
battle in preparation for NT&T’s April 11 annual meeting
in Hollywood are Leonard Davis & Phillip L. Handsman.
In notifying SEC of their proxy-fight intentions, they cited
losses by the company, which last year reduced its holdings
in NTA to 38% (Vol. 16:41 p20), and described NT&T’s
over-all financial situation as “shocking.” Profits have
dropped from $21 million to $8 million in 2 years, they
charged. Cash dividends were discontinued and over $15
million in theater properties had been sold since 1958 to
cover NTA losses.
Answering such charges in a letter to stockholders,
NT&T cited the small number of shares owned by Davis
and Handsman, charged Davis with using NTA as “a
vehicle for personal ambitions.” The letter also cited
managerial steps taken to strengthen the company. Prev-
iously, in an SEC registration statement (File 2-17768),
Suit Threatened Over WNTA-TV Sale
Davis also attacked current plans of NTA, threatening
to sue if its broadcasting properties, WNTA-TV, AM &
FM, are sold (see p8) without % approval of NTA stock-
holders. He planned to attend this week’s (April 3) NTA
annual meeting in N.Y. to state his case. Although NTA’s
proxy statement did not mention a vote on the disposition
of the N.Y. stations, some word is expected to emerge from
the proceedings. On the April 3 NTA agenda is a proposal
to pay a $4-million debt to NT&T in stock rather than in
cash.
Last week Davis held a news conference in Los
Angeles’ Statler Hilton Hotel, and NT&T conducted a
similar meeting in the same hotel after the Davis session.
Davis called for a probe of “self-dealing transactions”
between NT&T and its directors & officers — transactions,
he added, that indicate that NT&T “is run as a private
club for the benefit of certain of its officers & directors.”
NT&T Pres. Eugene V. Klein, buttressed by vp-treas.
Alan May, secy. Laurence A. Peters and dir. Graham L.
Sterling, termed this “character assassination,” and said
the company said it would make an offer at the April 11
meeting, giving holders of its 5%% sinking fund subordi-
nated debentures (due 1974) the right to exchange each
$100 principal amount of the debentures for $80 of its 7%
series due 1976, plus 20 stock purchase warrants.
NT&T’s management scrupuously reports its transactions.
Davis again objected to sale by NTA (in which
NT&T owns 38% of the stock) of its 3 N.Y. stations, say-
ing such a sale would not be in the best interests of the
stockholders. He threatened court action to stop such a
sale. (He owns 10,500 shares of NTA, 1,500 shares of
NT&T.) To this Klein retorted: “We don’t agree with
Davis who thinks the N.Y. station is worth $20 million. We
think it’s to the best interests of the company to sell it at
the proper price.”
Klein termed as “incorrect” Davis’s charge that NT&T
10
APRIL 3, 1961
has sold $15 million in theater properties because of the aid
it’s given NTA. Theaters with a net book value of $4,134,-
000, which had been showing an operating loss, were sold
for $5,448,000, he said.
To Davis’s criticism that NT&T isn’t being run by
theater men, Klein replied: “Management feels that the
head of our company should be a man with extensive busi-
ness experience. Our theater div. is headed by a veteran
theater man, Spencer Leve. We intend to have many varied
interests.”
Klein agreed with Davis’s statement that NT&T had
funneled $14 million into NTA. NTA’s troubles stem from
the emergence of ABC-TV as a major network in 1958, he
said. “When that happened, the market for NTA’s type of
product [syndicated films & old movies] shrank.” ABC’s
entry reduced the available time for product, and every TV
distributor has suffered from the same problem, Klein said.
Davis said NTA might get into the pay-TV field, at its
N.Y. board meeting. Home Entertainment Inc., a new pay-
TV company in which NTA director Martin Leeds has a
25% interest, may be aligned with NTA, he added. A
demonstration of the system is planned by NTA in Holly-
wood Wednesday, April 5. Klein said he knew nothing of
this situation, that it was being handled by NTA.
Klein accused Davis of being motivated by a desire
to be a TV producer — “he thinks it’s fun, it’s glamorous.”
Davis had denied such motivation, but Klein said he had
the letters to prove it. “I must question his motives. Is he
looking to do anything progressive in NT&T, or is he look-
ing for glory & glamor? He has no previous experience in
theaters, TV, radio or in any public corporation,” said
Klein vehemently.
Klein said within the last 6 months NTA stock was
distributed to NT&T shareholders and represented a 90 $
per share dividend; in the past fiscal year dividends in-
cluded a first quarter cash distribution of 12 per share
and two 2% stock dividends with current maket values
totaling 40<*. (This was in reply to a Davis claim that
NTA had stopped paying dividends.)
Klein said that although Davis criticises NT&T for
having funneled so much money into NTA, he himself
proposed recently that it invest another $1 million in NTA.
NT&T has $11 million in cash and short term govt,
securities. It had a $114,000 loss for the first 1961 fiscal
quarter and a profit of $360,000 in January, the first
month of the second quarter, Klein said.
NT&T’s board on March 20 had voted unanimously to
oppose Davis’s efforts, the executive stated.
Negotiations are now on for the sale of NT&T’s
Cinemiracle process, but identity of the potential buyer
was not disclosed.
20th-Fox & 7 Arts Sign Feature Deal: By refusing to
license all its post-1948 pictures to any one distributor or
purchaser, 20th Century-Fox has been able to make a var-
iety of deals. Last week, it made another — this time with
7 Arts Productions, the firm set up last year by Eliot
Hyman and Louis Chesler primarily to distribute post-
1948 Warner Bros, pictures. Seven Arts will now have
world TV distribution rights to 88 features in the 20th-
Fox backlog. Purchase price, according to 20th-Fox: $6.4
million. Pictures include: “The Man in the Gray Flannel
Suit,” “D-Day, the 6th of June,” “Don’t Bother to Knock.”
20th-Fox has already assigned a group of post-1948 (circa
1950-’53) pictures to NTA, and has sold a hand-picked
group of 30 features (“How to Marry a Millionaire,”
“Titanic,” etc.) to NBC-TV for Saturday-night exposure.
HOLLYWOOD ROUNDUP
Seven Arts & Stark Merge: Corporations owned by
Eliot Hyman, pres, of 7 Arts Productions, and Ray Stark
of World Enterprises were merged last week in what was
termed a “multimillion dollar” transaction involving an
exchange of stock. The merged firms will operate under
the name of 7 Arts Productions. Terms of the deal call
for WE assets to be absorbed by 7 Arts, and Stark to
become executive in charge of movie operations. Stark said
the company is now transferring its Canadian registration
to the U.S., so that stock may be offered to the public. It’s
planned to file with SEC for permission to sell stock. Stark
and Hyman were formerly partners, and split 3 years ago,
each to set up his own operation.
Television Artists & Producers Corp. and Snowball Inc.,
cartoon producers, have signed a deal for Snowball to pro-
duce 156 color cartoons based on characters created by
Robert Clampett. TAPC will finance the series which
begins on ABC-TV in Jan. 1962, with Mattell Toys spon-
soring. Production budget for the series is $2 million.
Bruce Eells is TAPC president.
Revue Studio’s anthology series for Alcoa on ABC-TV
next season will be a mixture of 14 half-hour & 14 hour
shows . . . Warner Bros. TV has signed 23 writers to
multiple writing contracts. The studio is so busy with TV
& movie production that it has expanded its music dept,
by signing 4 new composer-conductors: Howard Jackson,
Frank Perkins, Heinz Roemheld, Milton Franklin.
NBC-TV producer David ( Bonanza ) Dortort has fin-
ished the 60-min. color pilot of Sam Hill, starring Claude
Akins & Edgar Buchanan. Dortort described it to us as a
“dramatic, action, folklore pilot, not a Western,” and said
it would be showcased on Bonanza. He resumes production
of Bonanza for next season May 12 at Paramount.
Writers Guild of America West TV residuals totaled
$2,250,000 in 1960, as compared with $343,000 only 3 years
previously. Several years ago the Guild handled fewer
than 100 residual checks a month; today about 700 are
mailed to writers every 30 days.
Warner Bros, has completed production on Lawman
for this season, soon will begin work on next season’s pro-
duct. Coles Trapnell produces the series which stars John
Russell, Peter Brown and Peggie Castle.
CBS-TV is considering expanding Twilight Zone, the
Rod Serling-produced series, to 60-min. next season. Pro-
ducer-writer Serling told us he might agree “if CBS makes
certain concessions.”
People: Art Wallace, having finished production of
20th Century-Fox TV’s Hong Kong, has been assigned as
a producer on Adventures in Paradise . . . Don Estey has
joined Jack Denove Productions as a vp & producer in
charge of the firm’s industrial & training film division . . .
John Ireland, Hillard Elkins and Hugh French have acquired
TV rights to The African Queen, once a Humphrey Bo-
gart-Katharine Hepburn movie. They plan to film a pilot
for the 1962-63 season . . . William Robson, ex-Paramount
TV, is named story editor of The Bob Cummings Show . . .
British film executive Paul Rotha is named European rep-
resentative for the Los Angeles County-Hollywood Motion
Picture & TV Museum . . . Writer's Guild of America West
has named Daniel S. Mark as staff administrator.
VOL. 17: No. 14
11
NEW YORK ROUNDUP
Screen Gems is placing rerun episodes of The Web
into syndication, after scoring an unusual sale for its
somewhat unusual film package. The series consists of
only 13 episodes, but was bought by WNBC-TV N.Y. and
scheduled in network-option time at mid-season to replace
NBC’s Jackpot Bowling (Mon. 10:30-11 p.m.). This is
one instance when a traditionally-troublesome short pack-
age proved an asset. WNBC-TV was able to retrieve the
10:30 p.m. period from the network for the period between
Jackpot Bowling’s demise and the fall reinstatement of
Thriller. Produced by SG in 1957 as the summer replace-
ment for NBC’s Loretta Young Show, The Web also served
as the 1958 summer replacement for The Lineup, under the
title of Undercurrent.
Screen Gems has scored 8 new sales, in addition to its
deal with the 5 CBS o&o’s, for its post-1948 Columbia
library, bringing the market total to 13. New sales in-
clude WTIC-TV Hartford, WOAI-TV San Antonio, WSYR-
TV Syracuse. SG also announced the addition of “On
the Waterfront” to the feature library, for release “on a
delayed basis,” to the 13 stations. Earliest telecast is ex-
pected in 1963.
MGM & New Orleans film processor Kalvar Corp. are
forming an “equally owned” company to develop & market
Kalvar photographic products in the TV, film and consumer
fields. Kalvar is developing & processing film under a
process by which heat is applied to the film to develop the
image. Investment in the new company is said to be less
than $1 million. Pending its own hq on the West Coast,
the new firm will have its work processed at the MGM
studios and at the Kalvar plant.
General Artists’ TV arm, GAC-TV, has set up a N.Y.
dept., headed by Sam Sharber, to book TV-commercial tal-
ent. Recent GAC-TV activities include the ABC-TV Pat
Boone special, CBS-TV’s Ringling Bros., Barnum & Bailey
Circus telecast April 20, Revlon’s Bobby Darin special, a
WNTA-TV N.Y. daytimer featuring Buff Cobb debuting
April 10.
Ziv-UA reported last week that its fastest-growing
sponsor group is banks & banking services, which now
spends “over $2 million annually on first-runs alone.” This
represents a 100% increase since 1957, according to Ziv-
UA, which saluted “the emergence of banking from behind
its conversative facade to become one of the most modern,
competitive entities in the business field.”
Trans-Lux plans a new, “unique” TV division — a resi-
dent film-buying service for out-of-town outlets — to be
headed by Robert Weisberg, ex-gen. mgr. & chief buyer of
TV Stations Inc. It’s understood the venture will include
other areas of station service, but details won’t be an-
nounced for another month.
Magnum TV International, S.A. has acquired Latin
American & South American rights to Rocky & His
Friends, currently on ABC-TV. The General Mills-owned
show, dubbed into Spanish & Portuguese, will be sponsored
by 2 or 3 international firms, “soon to be announced.”
TV Personalities’ animated series, Dick Tracy, has an
“angel.” General Foods, for Post Cereals, is guaranteeing
to stations that it’ll buy spots in the 5-min. shows in all
major markets. The 130-episode series has been sold in 15
markets to date, is due to start in June.
The FCC
Ground Rules for U.S.. Canadian Allocations: To ease the
problems of determining in advance mutually acceptable
new TV allocations within 250 miles of the border, U.S. &
Canada have issued a document titled “Work Arrangement
for Allocations of Vhf Television Broadcast Stations under
the Canadian-U.S.A. Television Agreement of 1952.”
Up to now, representatives of the 2 govts, have had to
negotiate each new assignment in a cumbersome fashion.
The new arrangement clears the underbrush in advance
for quick approval.
The complete document, available from FCC, includes
3 appendices spelling out special situations. Appendix I
covers “agreed parameters for special cases which require
treatment as exceptions to the terms of the working ar-
rangement,” affecting: Rochester, N.Y. Ch. 13; Pembina,
N.D., Ch. 12; Ottawa, Ont. Ch. 13; Courtenay, B.C., Ch. 9;
Nelson, B.C., Ch. 9.
Appendix II covers “specific station assignments which
have been restricted to an extent greater than required by
the terms of the working arrangement and which may
utilize parameters consistent with the working arrange-
ment.” These are: Lake Placid, N.Y., Ch. 5; Utica, N.Y.,
Ch. 2; Pembina, N.D., Ch. 12; Cornwall, Ont., Ch. 8.
Appendix III reads: “Additional assignments consist-
ent with the provisions of the working arrangement and
which are therefore mutually acceptable as supplements to
Tables A and B of the TV agreement of 1952.” The
following assignments are affected (full power allowed
unless otherwise indicated) : Alpena, Mich., Ch. 6; Grand
Rapids, Mich., Ch. 13 & 11; Bangor, Me., Ch. 7 (100 kw,
500 ft.) ; Syracuse, N.Y., Ch. 9 (100 kw, 1,000 ft.), Ch. 5;
delete Ch. 8; Cadillac, Mich., Ch. 7 & 9; Traverse City,
Mich., Ch. 9; Rochester, N.Y., Ch. 8, delete Ch. 5; Hamil-
ton, Ont., Ch. 11; Sudbury, Ont., Ch. 13; Carlyle, Sask.,
Ch. 7 (100 kw, 500 ft.) ; Harrison Brook, Que., Ch. 7 (63.1
kw, 500 ft.); St. John, N.B., delete Ch. 6; Bon Accord,
N.B., Ch. 6; St. Anne de la Pocatiere, Que., delete Ch. 6;
Chicoutimi, Que., Ch. 6; Pivot, Alta., Ch. 4 (63.1 kw, 500
ft.) ; North Baltheford, Sask., Ch. 4 (63.1 kw, 500 ft.),
delete Ch. 3; Stranraer, Sask., Ch. 3.
FCC Calls for More uhf Bids: The job of selecting
5,000 typical uhf receiver locations in N.Y. for FCC’s ex-
perimental project is out for bids, with a closing date of
April 27. Contractors will have to select locations and get
permission from occupants for the installation of sets &
taking of measurements. Some 500 locations are to be se-
lected monthly, starting about Aug. 1. The Commission
also extended from April 5 to April 17 the deadline for
bids from those proposing to install the sets.
Fast Move on Hearings: Two important FCC hearings
have been scheduled quickly, following Commission action
designating the cases for hearing. The hearing on the
order shifting KERO-TV Bakersfield from Ch. 10 to 23
(Vol. 17:13 p6) is to start May 1 with examiner David
Kraushaar. The promise-vs. -performance hearing in Pasco,
Wash, for radio KORD (Vol. 17:13 p2) is to begin June 5
with examiner Herbert Sharfman.
FCC Allocations Actions: (1) Finalized substitution of
Ch. 52 for Ch. 44 in Vincennes; Ch. 44 for Ch. 52 in Prince-
ton; Ch. 81 for Ch. 60 in Washington — all Ind. (2) Denied
a request to allocate Ch. 2 for commercial use In Hamilton,
Ala. by deleting it from ETV assignment in State College,
Miss, and Nashville.
12
APRIL 3, 1961
FCC’s Promise-vs.-Performance Hearing: Since radio
KORD Pasco, Wash, has been called on the carpet by the
FCC in an important 4-3 vote for failing to program as it
said it would in its application (Vol. 17:13 p2), it is worth
noting precisely the issues the Commission intends to ex-
plore in the hearing to be held in Pasco:
“(1) To determine whether, in light of the substantial
variance between applicant’s programming representations
in its application for a construction permit and its pro-
gramming operations during the past license period, the
Commission can rely upon the applicant’s present program-
ming representations.
“(2) To determine whether, during the past license
period, the applicant has provided opportunities for local
self-expression consistent with operation in the public
interest.
“(3) To determine, in light of the concentration &
number of spot & other announcements broadcast during
the past license period, whether applicant’s program service
was interrupted in a manner & to a degree so as to cause
a deterioration in said service contrary to public interest.
“(4) To determine whether the applicant’s past & pro-
posed ovex--all program service was & is designed to meet
the needs & interests of the community it serves.”
Maverick vs. Herd: One of 70-odd Texas candidates for
Vice President Johnson’s Senate seat — Democrat Maury
Maverick Jr. — wants to be seen as well as heard above the
others when he buys TV time. His campaign mgr. J. C.
Zeke Zbranek fired off a protest to FCC when sound but no
pictures came through on a paid Maverick appearance on
KDUB-TV Lubbock. Reviewing the case while the Senate’s
equal-time “watchdog” Subcommittee was exploring other
political complaints (see p. 4), the Commission agreed
unanimously that the KDUB-TV mishap (failure of AT&T
visual signals) was “beyond its control.” Replacement time
offered by the station to Maverick should satisfy require-
ments of the Communications Act’s Sec. 315, FCC said.
In another equal-time complaint, N.J. state Sen. Wayne
Dumont Jr., running for the GOP nomination for gov.,
told FCC that WNTA-TV Newark-N.Y. (which he & others
in a home-state group want to buy) refused to put him on
the air to match an Open End appearance by a rival, ex-
Labor Secy. James P. Mitchell. Also protesting Mitchell’s
Open End exposure was independent candidate Weldon R.
Sheets, who seeks the Democratic nomination. The show’s
producer David Susskind argued that Mitchell talked about
“recession & unemployment,” not politics.
Scrambled ETV for Medicos: Educational WJCT Jack-
sonville has asked FCC for permission to scramble medical
programs — notably surgery — for the use of physicians,
et al. Receivers would be equipped with inexpensive &
simple decoders. The station said the purpose of the
scrambling is to avoid exposing the public to gory details.
FCC Grants: CP for Ch. 21, Hanford, Cal., has been
issued to Gann TV Enterprises. The Commission also
authorized WITI-TV (Ch. 6) Milwaukee to move 9 miles to
the south and to increase height from 980 to 1,000 ft.
Allocations Changes Requested: Add Ch. 5 to Houston,
by Lester Kamin; add Ch. 13 to Worchester, Mass., by
WWOR (Ch. 14).
Medford Grant Proposed: Initial decision recommend-
ing CP for Ch. 10 to KMED Medford Ore. has been issued
by FCC examiner H. Gifford Irion.
Auxiliary Services
HOW APPEAL AFFECTS PAY-TV SCHEDULE: Now that the-
ater interests have appealed FCC’s decision authoriz-
ing RKO General’s Hartford Phonevision Co. to
conduct a 3-year pay-TV experiment (Vol. 17:9 pi),
the big question is: Will the pay-TV proponent go
ahead or wait for the court’s decision?
An RKO spokesman said only that plans haven’t
changed, but that the effects of the appeal must be weighed
— and a decision will be made within a couple of weeks.
FCC lawyers are wondering, too. Said one: “The
chances of RKO’s losing in the courts are about a billion
to one. But they’ve got stockholders to think about before
they spend $10 million.”
A court decision before next November is most un-
likely. Only under “emergency” procedures could the court
hear argument and issue a ruling before it quits hearing
cases for the summer. It’s most likely that the case will be
heard in September and a decision produced in November.
Should the pay-TV experimenters choose to wait for a
decision, they would then not start tollcasting until about
6 months thereafter.
The appellants charge that: (1) FCC doesn’t have
legal authority to authorize pay TV. (2) Hartford Phone-
vision plans don’t meet FCC requirements. (3) FCC’s
conditions on the test won’t give it “meaningful” informa-
tion. (4) Contractual relationships between Hartford
Phonevision, Zenith & Teco would hamper Hartford Phone-
vision’s exercise of its responsibilities as licensee of WHCT.
(5) The test isn’t in the public interest.
TNT Offers Closed-Circuit Color: Using new Norelco
compatible color projectors, Theatre Network TV will offer
closed-circuit colorcasts in 50 major U.S. markets, Pres.
Nathan L. Halpern announced last week. The new pro-
jectors, manufactured by Philips of Eindhoven, the Nether-
lands, are capable of projecting an image of 200 sq. ft.
(about 12 x 16 ft.), according to Halpern. They’ll form the
“backbone” of “TNT Colorvision” network, he said, adding
that a “fleet” of them is being manufactured for TNT by
Philips. The number of projectors was not specified. The
new Norelco unit uses 3 Schmidt optical barrels with 5-in.
tubes. Its transportable, may be operated remotely.
Arson & Uhf Translators: Zane W. Robinson, secy, of
Phillips County TV Assn. Inc., grantee for Ch. 75 for that
Montana county, writes to us: “Our first machine, UST-
10BC Adler, was put on air Feb. 25, 1961 on a test license.
It operated 2 days and was destroyed by arson. Due to
numerous factions hostile to county-wide TV, the local
authorities have at this writing been unable to apprehend
the culprits. The signals from the test were most gratify-
ing, being received at 80 miles snow free. Here at Malta,
Mont., we received 2,000 microvolts at 45 miles. We are
now rebuilding with non-inflammable materials.”
Hawaii Plans Telemeter Link: A syndicate of Hawaiian
industrialists is negotiating with Telemeter to bring the
pay-TV system to the Hawaiian Islands. It’s planned to
have both English & Japanese movies simultaneously on
the 3-track system for maximum coverage of the area,
according to Edward Dukoff, spokesman for the group.
Other members of the syndicate include Francis Brown,
Robert Young, Richard Smart and Carl Hansen. Dukoff
said operations could start within a year after installation
of lines & equipment.
VOL. 17: No. 14
13
Advertising
Code Subscribers Cautioned: The beer season is at hand,
what with spring being here & summer approaching, and
it’s no time for TV stations to relax & let brewery spon-
sors pull any fast ones, NAB’s TV Code Review Board
said last week.
The Board’s Bulletin warned all Code subscribers to
take a close look at new beer commercials which may not
violate Code language by showing actual drinking of the
beverage — but which do subvert the Code’s spirit by “im-
plied” sequences.
“No instance of the actual on-camera consumption of
the product has been brought to the Board’s attention re-
cently,” the Bulletin reported. “However, the use of spe-
cial photographic techniques which show first a full glass
of beer and then an empty one seems on the increase.”
The Board also noted some disturbing trends in 3
other Code categories — wines, drugs and contests — and
cautioned subscribers against transgressions.
On wines: Commercials shouldn’t make “covert ap-
peals to younger people.”
On drugs: Commercials for weight-reducing products
shouldn’t (1) imply specific results for all users “over a
given period of time,” (2) promise “quick & easy” results
and unqualified appetite-satisfaction at the same time,
or (3) encourage “self-diagnosis” without benefit of med-
ical advice.
On contests: A “minor rash” of improper self-pro-
motion by stations developed on the West Coast last fall
and has been spreading into the Midwest. The Code for-
bids subscribers to “ ‘buy’ the TV audience by requiring
it to listen and/or view in hope of reward.” But some sta-
tions have been handing out prizes to viewers who — in
response to random telephone calls — are able to identify
something on a show.
New Reps: WHP-TV Harrisburg, Pa. to Blair Tele-
vision Associates March 1 from Bolling • KXAB-TV
Aberdeen, S.D. to Jack Masla March 1 from Weed •
KDAL-TV Duluth, Minn, to Petry April 1 from Avery
Knodel • WSVA-TV Harrisonburg, Va. to Venard, Rin-
toul & McConnell March 6 from H-R Television • WAVE-
TV Louisville to Katz June 4 from NBC Spot Sales •
WTOP-TV Washington, D.C., WJXT Jacksonville, Fla. and
WBTV Charlotte, N.C. to Television Advertising Repre-
sentatives June 25 from CBS Spot Sales.
Rokeach Solves an Image Problem: How do you re-
establish a “kosher public image?” This was the problem
facing the new management of I. Rokeach & Sons, pro-
ducers of food products for the Jewish market. In trying
to broaden its consumer market, Rokeach had begun to lose
a lot of its old-line trade in kosher foods. Marketing dir.
Robert Grayson and ad agency Smith /Greenland decided to
try a concentrated TV campaign on WNTA-TV N.Y. to re-
acquaint the city’s large Jewish market with the Rokeach
name in the pre-Passover week. A special Passover Fes-
tival— 7 hour-long programs featuring Theodore Bikel,
Sam Levine, Zero Mostel, Sam Jaffe and other Jewish
personalities — was aired March 26-26, 7:30-8:30 p.m.
Yiddish stage actress Molly Picon was signed to do all the
commercials. Describing the public response as “fantastic,”
Grayson said many people bought Rokeach products “just
because they liked the commercials & wanted to say
thanks.”
Net TV Up 9% in Jan.: The 1961 national ad volume got
off to a good start despite the business slowdown, Printers’
Ink’s latest index shows. January advertising was 5%
ahead of the year earlier month, and 1% better than the
Dec. 1960 volume. (However, the January over Jan.-1960
gain more accurately reflects an increase in media costs
than in ad volume, because the magazine estimates it costs
an average 5% more to duplicate a ’60 schedule in ’61.
Major percentage-gainer in January over Jan.-1960
business was outdoor — up 12%. Increases also were posted
by network TV (9%) , magazine (7%), newspaper's (1%).
The poorest showing was recorded by network radio — down
14% from the year-ago month.
Outdoor, with a 12% gain, also paced the improvement
in Jan.-1961 over Dec.-1960 business. Magazines improved
8%; network TV & radio were up 6% each. Only news-
papers (down 2%) & business papers (down 3%) among
the major media failed to improve or match their preceding
month’s volume.
Index
% Change from
1960
Medium
Jan.
Jan.
1 month
1 year
year
1961
1960
ago
ago
Average
General Index
... 234
223
+ 1
+ 5
235
Total Magazines
... 194
181
+ 8
+ 7
188
Weekly
... 216
193
+ 11
+ 12
210
Women’s
... 151
142
+ 5
+ G
140
General Monthly ...
... 241
225
+ 4
+ 7
231
Farm
78
125
— 6
-38
97
Newspapers
... 206
204
— 2
+ 1
210
Network Television ...
... 479
441
+ 6
+ »
462
Network Radio
18
21
+ <5
-14
23
Business Papers
... 227
233
— 3
— 3
246
Outdoor
... 1G3
146
+12
+12
160
No Jackie Look-alikes: Don’t plan TV commercials for
fall in which actresses or models are pretty, wide-eyed
brunettes with a more-than-passing resemblance to Mrs.
John F. Kennedy. The “Jackie Look” which has become
widespread in ad photos & artwork since the election (and
which has suddenly spurted the fees of several Jackie-
esque brunette models) is now under the scrutiny of the
Better Business Bureau. Reason: BBB was recently re-
minded by Theodore C. Sorensen, special counsel to Pres-
ident Kennedy, that likenesses of the First Lady and the
President may be used for ad purposes (special charities,
etc.) only with official permission. A subsequent BBB
bulletin called on admen to “co-operate in the scrupulous
observance” of this White House custom.
Those “beautiful 4-color” ads inserted by defense con-
tractors in magazines & newspapers are paid for by tax-
payers, and it’s time to stop the “abuse,” Sen. Cannon (D-
Nev.) told the National Rocket Club in Washington.
Participating in a panel discussion of the market outlook
for missile & space enterprises, he said an estimated $500
million spent annually by govt, contractors for advertising
“could well jeopardize our entire defense program.” Tax-
payers “would be highly displeased” if they knew the bill
was charged to them, Cannon said.
Advertising Seeks Public Confidence: The 4 As will
launch a 1961 campaign to bolster public confidence in “the
integi'ity of advertising, and spread understanding of its
vital role in the economy.” The project was recommended
by 4A public relations counsel Hill & Knowlton, after a
4-month public-opinion analysis. Details of the campaign
will be presented to 4A members at their annual meeting
April 20 in White Sulphur Springs.
■
Ad People: Harry E. Sandford elected a Doherty, Clifford,
Steers & Shenfield vp . . . Howard Shank resigns as vp-
creative dir., Grey Advertising . . . Richard Turnbull named
senior vp, 4A.
14
APRIL 3, 1961
Networks
No Executive Axings at NBC: Two NBC-TV vps are
leaving that network — personnel dir. B. Lowell Jacobsen
and talent-relations chief Burton H. Hanft — but it isn’t
part of NBC-TV’s annual close look at departmental bud-
gets & excess personnel, according to the network. “Top
NBC management,” said a network source, “is solidly en-
trenched.” Such executives as exec, vp Walter Scott, sales
vp Don Durgin, programs & talent vp David Levy et al.
have recently had their contracts renewed, we were told.
NBC vp Jacobsen is joining Pepsi-Cola as dir. of indus-
trial relations. Vp Hanft’s plans aren’t known. In its
lower echelons, however, NBC is conducting a nation-wide
economy survey, and personnel cutbacks have already
begun at its Los Angeles studios. Network sources tell
use they expect the heaviest cutbacks will be in the pro-
gram dept. At the West Coast studio, the seasonal exodus
is well under way. Only 2 live shows — It Could Be You
and Truth or Consequences — are expected to remain dur-
ing the summer, and number of program & technical per-
sonnel have already been given their notices. More than
40 technicians were discharged last month. Summer sales
have been slow, and NBC-TV executives don’t anticipate
any other live shows this summer.
ABC’s Low CPM: Thanks to the competitive rating levels
of its nighttime program structure, and the lowest network
price structure, ABC-TV is scoring some high mai'ks this
season on one of advertising’s most popular yardsticks:
CPM. The network’s average-evening cost-per-thousand,
according to the latest ABC calculations based on Nielsen
data, is now $3.39. This, ABC told us recently is “8%
better than CBS and 22% more efficient than NBC.”
(Scores for the latter: $3.67 and $4.12).
Altogether, ABC has 15 evening shows (23 half-hour
periods) with CPMs of under $3.00. ABC’s score repre-
sents “more programs & more half-hour time periods than
the other 2 networks combined,” said the network. Pro-
grams able to deliver a thousand viewing homes for $3 or
less on ABC include a wide variety; among them are
Lawrence Welk, The Untouchables, 77 Sunset Strip, My
3 Sons, Lawman, and Flintstones.
# * *
Affiliation-switching to ABC-TV pays off in terms of
boosted nighttime audience shares in major cities, ABC-
TV told us recently. The network cited the affiliation
changeover in Boston. There WNAC-TV (formerly CBS-
TV) became an ABC-TV affiliate at the end of 1960.
In Dec. 1960, its ARB average metropolitan-area audience
share at night (7:30-11 p.m.) was 31.5. For Jan. -Feb. 1961
period, the share jumped to 36.0. WHDH-TV Boston
(formerly ABC-TV) became a CBS-TV affiliate at the time
of the WNAC-TV switch. WHDH-TV’s Dec. 1960 share
was 38.2. In the Jan.-Feb. period, it dropped to 32.8.
WBZ-TV Boston, remaining with NBC-TV, took a slight
drop in share between the 2 periods. Whether this feather
in ABC’s rating cap was instrumental in clinching the
switch of Taft-owned WKRC-TV Cincinnati from CBS-TV
to ABC-TV (Vol. 17:9-10) was something ABC didn’t say.
■
Canadian Network Hearing: The application of Can-
adian Network Television Pres. Spencer W. Caldwell to
operate Canada’s 2nd national TV network (Vol. 17:13
pl2) will be heard by the BBG in Ottawa April 13.
CBC Showcases Graphic Arts: N.Y. admen will get a
close-up view of TV artwork done by the Canadian Bcstg.
Corp. April 5-26 at Gallery 303, 130 West 46 St. TV pro-
gram titles, credits, illustrations, promotional slides, ani-
mations, posters, booklets, and topsheets will be displayed.
“Graphic arts design in TV is a major part of the image
projected to the public,” said CBS graphic arts dir. David
Mackay. “Because design runs through all network activi-
ties, a poor image could easily develop through slackness
in any one of its graphic arts facets.”
Old Wine in New Bottle: Are you old enough to
remember an NBC radio drama series in the early 1930s
called Roses & Drums ? Well, the sponsor — Union Central
Life Insurance Co. — will return to NBC this fall after a
25-year hiatus, with telebiographies of Grant & Lee.
NETWORK SALES ACTIVITY
ABC-TV
The Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. April
& May respectively.
Johnson & Johnson (Young & Rubicam)
Miles California (Wade)
Hawaiian Eye, Wed. 9-10 p.m.; Silents Please, Thu. 10:30-
11 p.m.; Leave It to Beaver, Sat. 8:30-9
p.m.; Hong Kong, Wed. 7:30-8:30 p.m.;
Guestward Ho! Thu. 7:30-8 p.m., part. eff.
April, May 25, May 26, May 24 & June 22.
Miles California (Wade)
CBS-TV
To Tell the Truth, Mon. 7 :30-8 p.m., part. eff. immediately.
R. J. Reynolds (William ’Esty)
Daytime programming, Mon.-Sat., part. eff. June & Sept.
H respectively.
Johnson & Johnson (Young & Rubicam)
Hollywood Brands (Grubb)
The Twentieth Century, Sun. 6-6:30 p.m., sponsorship, fall.
Prudential Insurance (Reach, McClinton)
Carnegie Hall Salutes Jack Benny, Wed. Sept. 27, 10-11
p.m., co-sponsorship.
Sara Lee (Cunningham & Walsh)
The Eagle Stirred (dramatic oratorio), Sun. April 9, 10-11
p.m., commissioned by CBS News.
NBC-TV
Thriller, Tue. 9-10 p.m., part. eff. April 4.
Helene Curtis (McCann-Erickson)
Bonanza, Sat. 7:30-8:30 p.m., part. eff. April 8.
Procter & Gamble (Benton & Bowles)
Daytime programming, Mon.-Fri., part. eff. April.
Sperry and Hutchinson (SSC&B)
All-Star baseball games, July 11 & 31, World Series base-
ball games, co-sponsorship.
Chrysler (Leo Burnett)
Gillette Safety Razor (Maxon)
Kosebowl Game, Blue-Gray game, co-sponsorship.
Chrysler (Leo Burnett)
Sing Along with Mitch, Thu. 10-11 p.m., part. eff. fall.
General Motors (McCann-Erickson)
P. Ballantine & Sons (William Esty)
R. J. Reynolds Tobacco (William Esty)
8 feature films, one per month, full sponsorship eff. May.
American Gas (Lennen & Newell)
Dr. Kildare, Thu. 8:30-9:30 p.m.; Thriller, Mon. 10-11 p.m.,
participations eff. fall, 1961.
Glenbrook Labs div. of Sterling Drugs
(Dancer-Fitzgerald-Sample)
Liggett & Myers (D-F-S)
VOL. 17: No. 14
15
Stations
NAB Convention Shaping Up: still hoping that President
Kennedy will address its May 7-10 Washington convention
to cap the agenda, NAB is firming up its program. We’ve
learned that the latest big feature, which may be finalized
soon, will be a panel discussion by NAB Pres. Collins and
the network chiefs — Goldenson, Sarnoff, Stanton, et al.
The TV sessions will include presentations by TvB,
TIO and Code representatives — possibly also an address
by a Cabinet member.
These are in addition to the major maiden address by
FCC Chmn. Minow and the traditional FCC panel session.
The engineering conference has corralled 2 top-flight
luncheon speakers — Dr. Edward Teller, “father” of the
hydrogen bomb, May 10, and Maj. Gen. J. B. Medaris,
former chief of the Army’s ballistic missiles & space pro-
gram (now Lionel Corp. pres.), May 9. A 3rd major
scientific figure is considering an invitation to speak.
The engineering conference will include papers on
VOA facilities, communications between engineering super-
iors and their assistants, FCC renewal inspections, transis-
torized studio equipment, color TV via black-&-white film,
transistorized video amplifiers, audio system of WFAA
Dallas, 8-mm magnetic sound equipment for TV, Ampex
TV tape, destruction by fire of WWTV Cadillac, Mich., vhf
translators, AT&T satellite work, AM remote control.
■ ■
Storer’s “Standards Dept.”: “To cope more efficiently
with the multitude of standards & complex regulatory con-
siderations facing the broadcasting industry,” Storer Bcstg.
Co. announced last week it has established a Dept, of
Broadcast Standards. Headed by vp Ewald Kockritz,
former national program dir. for TV, the new dept, will
serve Storer’s TV & radio operations in consolidating “mat-
ters relating to program provisions of the FCC rules &
the Storer Program Manual . . . operating quality control
and reviewing such matters as Storer’s continuing survey
of community needs & program interests in each market.”
The new dept, will also be responsible for station proced-
ures for clearance of program content & ad copy, and will
set up new procedures for handling suggestions & com-
plaints, according to operations exec, vp Stanton P. Kettler.
Kansas Broadcasters May Get Tax Break: The Kansas
House last week recommended passage of Senate Bill 201
which would grant TV & radio stations certain exemptions
from the state sales tax. Final House action on the bill is
expected April 5. The bill would exempt (1) sales & pur-
chases of electricity used for operating TV-radio trans-
mitters, (2) all rentals of transcription libraries, record &
tape services, syndicated movies, film and tape programs
used by TV-radio stations. The House action reversed the
decision of the Assessment & Taxation Committee, which
had deleted the TV-radio provisions from the bill.
New 35-kw high-band vhf transmitter was introduced
recently by RCA. The TT-35 retains the basic design of
RCA’s 25-kw transmitters, RCA said, and makes possible
low-cost conversion to higher power by stations using the
25-kw units. The transmitter uses air-cooled triodes
similar to the type 5762 tubes, with air-cooled linear broad-
band amplifiers used for the visual carrier and air-cooled
Class-C amplifiers for the aural carrier.
TIO Reviews Its Record: TIO is now distributing to its
supporters a pamphlet outlining many of its accomplish-
ments from its establishment in Oct. 1959 through 1960.
Broadcasting’s Time Contributions: Broadcasters &
their advertisers gave major support to 76 Advertising
Council campaigns in 1960, reported Edwin W. Ebel at a
March 29 RTES meeting. The Advertising Council vp (who
is also ad vp of General Foods) said the campaigns in-
cluded such drives as “Register, Contribute and Vote,”
“Stop Accidents,” the Red Cross drive and Radio Free
Europe. His new message was a request for support of
the Council’s new “Confidence in a Growing America”
campaign. Advertising must “lift the public thinking out
of the doldrums and change its buying mood,” Ebel said,
adding that broadcasting must report the positive facts
about the economy. This year’s Ad Council promotion was
outlined at the same meeting by Robert M. Gray, promo-
tion mgr. of Esso Standard div. of Humble Oil and volun-
teer co-ordinator of the project. Gray showed samples of
promotion kits sent last week to TV & radio stations, net-
works and advertisers which included film spots designed
to inspire confidence in the U.S. economy, and plugging the
Council’s free booklet, The Promise of America.
Canadian TV Applications: BBG has on its agenda for
the April 11 meeting Ch. 10 at Flin Flon, Man. by CBC,
and Ch. 4 at Ste. Annedes Monts, Que. by T.V. Transgas-
pesienne Inc. In addition, the following 5 applications for
satellites will be considered: Ch. 9 at Carrot Creek and
Ch. 12 at Edson, Alta, by CFRN-TV Edmonton. Ch. 7 at
The Pas, Man. by CBC. Ch. 3 at Stranraer, Sask. by
CFQC-TV Saskatoon. Ch. 3 at Kindersley, Sask. by
CJFB-TV Swift Current, Sask. Also on the agenda are
requests for boosts to 100 kw by CKRN-TV Rouyn, P. Q.
and to 10.66 kw by CFAFT Moncton, N.B.
Brown Seeks Honolulu Channel: Kenyon Brown, ex-
pres. of NAFI Corp.’s best, div., heads a group which will
file an application with FCC for Ch. 13 in Honolulu. The
station would be independent. Brown, formerly owner of
an interest in KCOP Los Angeles, currently owns radios
KSON San Diego, KITO San Bernardino, KANS Kansas
City, KGLC Miami, Okla., and part of KFOX Long Beach.
Cal. Stations Sold: Imperial Bcstg. System Inc. (partly
owned by Sherrill Corwin) has sold Cal. radios KPRO
Riverside, KROP Brawley, KREO Indio and KYOR Blythe
for a total of $450,000. Buyers are Tom E. Foster, Tolbert
Foster, Edgar B. Dyche, John Blake and Edgar B. Younger.
Together, the Fosters own 30% of KGUN-TV Tucson,
Dyche 11%. Blackburn & Co. was the broker.
WONE Dayton Sold: Radio WONE & WIFE (FM)
Dayton, O., plus CP for WONE-TV (Ch. 22), have been
bought for “in excess of $2 million” by the Brush-Moore
newspapers through brokers Blackburn & Co. Selling prin-
cipals Ronald B. Woodyard and Lauren M. Berry will re-
main on the board of directors. Woodyard will also serve
as a consultant.
Payola Ban Signed: Alpha Distributing Co. (John
Holonka & Harry Apostoleris), N.Y. record firm, has
agreed to an FTC order prohibiting undercover payola to
TV & radio disc jockeys. FTC’s complaint against the firm
was filed Jan. 6, 1960 (Vol. 16:2 p7), the Commission later
affirming an agreement reached between Holonka & Apos-
toleris and hearing examiner Edgar A. Buttle.
Sales Approved: FCC has authorized the transfer of
WSAZ-TV & WSAZ Huntington, W.Va. to WJR, the Good-
will Station Inc. ($5,471,862 for 89%) and KVOS-TV
Bellingham, Wash, to the owners of WTVJ Miami ($3
million) (Vol. 17:6 pl2 & 16:48 p6). Comr, Bartley dis-
sented on the latter.
16
APRIL 3, 1961
Congress
Harris To Send Complaints To NAB: For the first time
in the long & often-tortuous history of Congressional rela-
tions with broadcasters, the House Commerce Committee
has established formal — & friendly — liaison with NAB in
a joint effort to improve the industry’s product.
Copies of all complaints about TV & radio programs
which are received by the House Committee will be re-
ferred by Chmn. Harris (D-Ark.) to NAB Pres. LeRoy
Collins. In the past, such complaints have been sent along
in routine by Harris to FCC, but not to NAB.
The initiative in the new House-NAB setup was taken
by Harris, who had publicly applauded Collins for “candor
& courage” in his rousing February speech to NAB’s
Board (Vol. 17:9 p8) on broadcasting’s failures. Collins
again brought cheers from Harris with his RTES speech
last month, when the NAB pres, pleaded for less violence
& more “blue-ribbon” programming on the air (Vol. 17:12).
Announcing the liaison arrangement in a March 27
Congressional Record statement, Harris pledged “support”
to Collins for his “important proposals looking to the
elimination of excessive violence on TV programs and the
increase of outstanding drama, fine music, public informa-
tion & educational programs during prime evening hours.”
To Collins, Harris wrote that he’d always held that
“the licensee and not the govt, must assume the primary
responsibility for improved programming.” He said he
agreed with Collins that NAB “can greatly assist in bring-
ing this about — be it through the formulation of improved
codes of good conduct or through other methods such as
the plan which you suggested.”
“Gratefully” accepting the offer from Harris of copies
of complaints, Collins added a suggestion: Why not for-
ward copies of “favorable comments” about programs to
NAB, too? They’d help NAB make “the necessary assess-
ments for carrying out our program,” Collins said. Harris
agreed, but observed wryly: “Constituents usually are
more ready to reach for the pen to express dissatisfaction
with some occurrence than they are to convey their plea-
sure over a job well done.”
TV Fight Licenses Proposed: Promoters of boxing
bouts on closed-circuit TV — such as TelePrompTer in the
Patterson- Johansson championship fight in March (Vol.
17:11 pl4) — would have to get govt, licenses under terms
of an anti-rackets bill (S-1474) by Sen. Kefauver (D-
Tenn.). A companion bill (HR-6070) was introduced by
Rep. Ryan (D-N.Y.). Carrying out his promise of last
year — when he said Senate hearings proved the need for
federal regulation of boxing (Vol. 16:51 p8) — Kefauver
proposed setting up a “czar”-like National Boxing Com-
missioner in the Justice Dept. “Professional boxers, man-
agers, promoters and matchmakers” would be subjected to
licensing supervision by the “czar.” And Kefauver em-
phasized that closed-circuit operators, who “wield im-
mense power” in the fight business, would be covered:
“Testimony before the [Judiciary Antitrust & Monopoly]
Subcommittee disclosed that a new type of boxing pro-
moter— the closed-circuit TV magnate — has arisen in re-
cent years. The purses of Floyd Patterson & Ingemar
Johansson in their heavyweight championship bouts were
mainly derived from the closed-circuit TV revenue.” In
arguing for closed-circuit licensing, Kefauver also told the
Senate — mistakenly — that TV networks are licensed & reg-
ulated now by the government.
Agency ‘Czar’ Decried: Sen. Carroll (D-Colo.) has told
the White House that he & his Senate Judiciary Adminis-
trative Practice & Procedure Subcommittee want no part
of any Presidentially-appointed “czar” to ride herd on
FCC & other regulatory agencies.
Emerging from a 30-minute conference with Presi-
dent Kennedy, Carroll reported he had submitted a pre-
view of a Subcommittee report which: (1) Opposes recorm
mendations by the President’s agency-advisor James M.
Landis that the White House exercise tighter policy con-
trol of the agencies. (2) Recommends stiff penalties
against influence peddling.
Meanwhile, Senate & House minority leaders — Sen.
Dirksen (R-Ill.) & Rep. Halleck (R-Ind.)— issued a joint
statement charging that President Kennedy’s request to
the agencies for monthly reports on their activities (Vol.
17:13 pl5) constituted improper efforts to influence them.
They said the President’s memorandum to agency
chiefs was in “direct violation of the spirit & letter of the
laws by which these bodies were created,” since they are
“answerable to the Congress only.” Demanding that Mr.
Kennedy withdraw his request, Dirksen & Halleck main-
tained that the agencies “always have been, and they
should continue to be, above White House domination.”
The Senate Subcommittee’s objections to any White
House agency “czar” echo criticism voiced by Carroll when
Landis submitted his recommendations to Mr. Kennedy in
January (Vol. 17:1 pi). Carroll said, however, that the
21-page report— not yet cleared by the full Judiciary Com-
mittee does call for tighter White House policing power
over the agencies. It recommends legislation giving the
President authority to suspend or fire commissioners who
violate proposed codes of ethics.
Subcommittee member Dirksen— probably joined by
Judiciary Committee members Keating (R-N.Y.) & Hrus-
ka (K-Neb.) is expected to submit a supplementary re-
port. He has objected to proposed anti-influence legislation
which would prevent members of Congress from making
off-the-record approaches to agencies for constituents.
The Subcommittee report also recommends: (1) Uni-
form 10-year terms for agency members. (2) No general
overhaul of the Administrative Procedure Act. (3) Estab-
lishment of a Conference on Administrative Procedure as
a continuing body. (4) Creation of a White House Office
Administration & Reorganization to help Congress
but not a White House “czar” — to oversee agencies.
In another development on the White House-agency
front last week, the House completed Congressional action
on Senate-approved legislation to revive & extend (to June
1, 1963) the President’s authority to reorganize federal
commissions & boards (Vol. 17:13 pl5). Unless his plans
are vetoed by either Senate or House, Mr. Kennedy will
now be able to revamp agency functions— but not to elim-
inate existing functions or create new ones.
Kefauver Plans Probe: The “full picture” of identical
bidding by such manufacturers of electrical equipment as
GE & Westinghouse (Vol. 17:13 p6) is promised by Chmn.
Kefauver (D-Tenn.) of the Senate Judiciary Antitrust
& Monopoly Subcommittee. Announcing hearings April 13-
14 on practices within the industry, he said his staff has
uncovered more information than that disclosed in court.
IV Attacked Again: Most TV programming is so bad
now that its doubtful "whether we'll be able to prevent
the Soviet Union from burying us as they have announced
(hey will,” Rep. McDowell (D-Del.) told the House.
VOL 17: No. M
17
“Harvest of Embarrassment”: Congressional furor
over “Harvest of Shame” and BBC’s rerun of the CBS-TV
documentary on migratory farm workers (Vol. 17:13 p4)
died down last week after the White House acknowledged
it had been concerned about possible misinterpretations of
the film by foreign viewers. President Kennedy’s press
secy. Pierre Salinger told reporters he had telephoned CBS
News Pres. Richard S. Salant to try to make sure that
BpC identified “Harvest of Shame” as a commercially-pro-
duced film— not an official U.S. govt, documentary. Salant
assured him that such an announcement was included in
BBC’s March 21 showing of the film. Salinger’s interven-
tion with the network official followed failure of the docu-
mentary’s narrator — Edward R. Murrow, now USIA dir.
to persuade BBC to cancel the showing altogether. Review-
ing the incident later at an assembly of USIA employes in
Washington, Murrow conceded his conduct had been “fool-
ish & futile,” as the Washington Post said it had been.
Salinger also reported that he had been given assur-
ances by Salant that from now on in, CBS wouldn’t offer
“Harvest of Shame” to foreign networks, but that offers
to buy it for reruns abroad would be reviewed by the net-
work as they came in.
ETV Action Delayed: The fate of Senate-approved
federal-aid-to-ETV legislation in the House (Vol. 17:13
P2) was kept in cliff-hanger status last week by the House
Commerce Communications Subcommittee. Chmn. Moulder
(D-Mo.) stood by, waiting for a call from HEW Secy. Rib-
icoff before ordering the Subcommittee’s hearing record
dosed — or the proceedings reopened. But no word came.
Ribicoff had been expected to file a statement opposing
proposals for govt. ETV grants — or to ask for resumption
of the House hearings so that he could testify in person.
It was assumed Ribicoff would tell Moulder what he told
Senate Commerce Committee Chmn. Magnuson (D-Wash.)
—that the Kennedy administration disapproves the legis-
lation. But Moulder postponed any Subcommittee vote
pending official word. Meanwhile, AFL-CIO legislative
lobbyist Andrew J. Biemiller filed a blistering statement
with the Subcommittee calling for fast enactment of the
$51-million ETV program as a much-needed antidote to
commercial programming which he said was loaded with
“gunslingers, private eyes and soap operas.
Avery Reassigned: Rep. Avery (R-Kan.), veteran
member of the House Commerce Committee and its Com-
munications Subcommittee (Vol. 17:11 pl2), has been
shifted by the Republican leadership to a choice spot on
the powerful Rules Committee. He has been replaced on
the Commerce Committee by freshman Rep. Dominick (R-
Colo.). The Communications Subcommittee vacancy left by
Avery wasn’t filled immediately.
Name Shortened: The name of the Senate Committee
on Interstate & Foreign Commerce will be just plain Com-
mittee on Commerce if Chmn. Magnuson (D-Wash.) has
his way (and he will). He introduced a resolution (S. Res.
117) cutting out the extra words in the official name.
Obituary
Mike Donovan, 48, doorman at CBS N.Y. hq (485 Madi-
son Ave.) died March 29 in N.Y. at Knickerbocker Hospital
of hepatitis. Donovan was virtually one of the tourist
sights on Madison Ave., bandying Irish-style quips with
top CBS executives, employes, visiting TV stars. He was
occasional guest on CBS TV-radio shows and at news con-
ferences, but preferred his fresh-air job to an inside-the-
building post or a job as a performer.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD 3. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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NEW YORK BUREAU
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New York 22, N.Y.
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DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Thomas K. Fisher, ex-vp & gen. attorney,
CBS-TV, appointed vp-gen. counsel, CBS Inc., in consoli-
dation of divisional & corporate legal staffs . . .Wally Mc-
Gough, ex-WKRC-TV Cincinnati, named to new post of dir.
of station operations, ABC International Div.
Lewis Shollenberger, formerly CBS Washington Asso-
ciate dir. of public affairs, joins ABC News as dir. of special
events & news operations, ABC News Washington bureau
. . . Richard Geismar & Robert Dreyer appointed vps of
renamed Metropolitan Bcstg., now MetroMedia Inc. . . .
William C. Gillogly, formerly sales dir. ABC-TV Central
Div., named sales vp, Chicago office, succeeding James W.
Beach, resigned . . . William L. Clark has resigned as ABC
Films Western div. vp to join Peter M. Robeck & Co. . . .
George H. Fuchs promoted to personnel vp, NBC.
Charles H. Barris named ABC-TV daytime program-
ming mgr. . . . Theodore H. Walworth Jr., ex-WRCV-TV
Philadelphia, named gen. mgr., WNBC-TV & WNBC N.Y.,
succeeding William N. Davidson who has been assigned to
special projects for NBC . . . James A. Jurist, CNP business
affairs dir., named to same post at NBC News.
Glenn Huston, ex-WEAU-TV Eau Clare, Wis., named
program dir., KNTV San Jose, Cal. . . . Paul E. Yoakum
named operations dir., WBNS-TV Columbus, Ohio, succeed-
ing Arthur D. Vittur, now ad dir., Midwest Volkswagen.
Jay M. Wright, ex-KSL-TV & KSL Salt Lake City,
named engineering dir., Crown stations (KING-TV & KING
Seattle, KGW-TV & KGW Portland, Ore., KREM-TV &
KREM Spokane), succeeding James L. Middlebrooks, re-
signed . . . Edward Kopriver named chief engineer, WTVN-
TV Columbus, Ohio, succeeding Raymond Owen, who takes
same position at WKRC-TV Cincinnati . . . Philip D.
Marella named local sales mgr., WIIC Pittsburgh . . .
Avery Gibson, H-R Television vp, elected to research
advisory committee, TvB . . . William R. McAndrew, NBC
exec, vp for news, has won Villanova U.’s St. Augustine
Award for distinction in communications journalism.
Les Lindvig named sales mgr., KOOL-TV Phoenix . . .
Franklin Sisson, ex-WOOD-TV Grand Rapids local sales
mgr., named station mgr., radio WWJ Detroit . . . Albert
J. Lubin, ex-USIA PR dir., joins Small Business Adminis-
tration as asst, administrator . . . FCC Comr. Frederick
Ford speaks at meeting of Kansas Assn, of Radio Bcstrs.
in Topeka April 15.
APRIL 3, 1961
• •
MANUFACTURING, DISTRIBUTION, FINANCE
RENEWED SEARCH FOR SINGLE-GUN COLOR: Suddenly— it's 1955. Or at least, it seems
to be, judging from the frantic color activity in the labs and the color talk & plans by set makers & merchan-
disers— reminiscent of the color fever of 5 & 6 years ago.
There's renewed & accelerated activity in efforts to find new, simplified & cheaper approach to color.
The familiar names & systems are back with us again. GE again is working on its post-acceleration tube color
system (Vol. 17:13 pl9). Philco is understood to be reviving work on its ''Apple'' single-gun tube & set. Para-
mount again is actively refining & reworking its single-gun Lawrence tube & set.
Every indication is that all or most major TV manufacturers will be on market with a color set — all
using the RCA shadow-mask approach — by next winter . Even those which want to hold out for something differ-
ent are feeling pressure from dealers & distributors for color sets. Among the next to declare their intentions
may be GE, Sylvania & Philco. The latter holds its stockholders meeting Thursday, and guestion seems
certain to be brought up.
As to new-tube research, we reported on GE last week. There are reports that Philco is working again
on its Apple system, last heard from in 1956 (Vol. 12:12 pi) — but if Philco does offer color within the next year,
it presumably will have to go along with the crowd and offer an RCA-type shadow-mask tube.
Paramount's Lawrence tube will be back in the news before year is out — but it's still far from produc-
tion stage. Its development is now being conducted by Paramount subsidiary Autometric Corp., which is
understood to be making developmental receivers at the rate of several a week. Paramount vp Paul Raibourn
told us that the Lawrence tube set "could be commercialized right now," but that work is continuing to bring
price down closer to black-&-white prices.
There's renewed talk about imported color sets now. Delmonico International (Thompson-Starrett
Co.), the only successful U.S. importer of Japanese TV, is getting excited again about the prospects of bringing
in Japanese color sets. "With the advent of the new Japanese one-piece chassis," exec, vp Herbert Kabat
told us last week, "prospects & possibilities of our having color before the end of the year are extremely good."
Delmonico would imort color chassis made by Victor Co. of Japan, insert U.S.-made color tubes. He said he
believes Delmonico can become "a big color supplier" and that Japanese color sets can be sold here "at a
good price." (For details on other aspects of Delmonico 's TV import operation, see p. 20.)
Summing up some of the latest developments in color: "GE's post-acceleration tube . . . won't reach
production stage this year . . . [Philco's Apple system] is very interesting, shows promise, isn't ready . . .
Nothing radically new this year — that seems to be the prospect — only 3-gun shadow-mask tubes. RCA cur-
rently is only manufacturer producing color tubes in guantity . . ."
The guotes above are from our issue of March 24, 1956 (Vol. 12:12). Is it any wonder that today's
tune sounds vaguely familiar? But this time, it looks as if it may be for real.
HOFFMAN'S 'SOUL-SEARCHING EXPERIENCE': "TV pricing today is ridiculous, allow-
ing little profit except to the volume maker & retailer. Despite the rising costs in labor, materials, taxes and
so on, our prices are lower today than they were 10 years ago . . . There's another profit factor — in 1950 the
industry made 7 million sets, as against only 5.4 million last year. That's a home-grown situation — we can't
blame it on foreign competition, because there never was any of any consequence in TV."
With this swan-song by Pres. H. Leslie Hoffman, outlining the dilemma of the small TV maker, Hoff-
man Electronics formally acknowledged that is was quitting the TV & hi-fi business — a casualty of intense
competition & the cost squeeze. Since it started TV production in 1948, the West Coast manufacturer had pro-
duced about a million sets. Treas. Carroll B. Underwood revealed that its 1960 production totaled 50,000 TVs.
VOL. 17: No. 14
19
Discussing his company's "searing & soul-searching experience" of deciding to quit the field in which
it first built its reputation for quality, Hoffman disclosed the firm's consumer-products business had returned no
profit in the last 3 years — although 1960 TV sales alone accounted for 20% of the company's total volume.
Hoffman will continue in the radio field, enlarging its line and going into more extensive national dis-
tribution. Some radios will be imported, but such home-manufactured specialties as Hoffman's solar-powered
portables presumably will be made in the Los Angeles plant. The company also plans to go into the tape-
recorder business, probably on an import basis.
Hoffman's TV-stereo manufacturing facilities in Los Angeles are being converted to military, indus-
trial & semiconductor production, and employment there will be increased about 10% from the 100 persons
now at work (out of Hoffman's 3,600 total), the company announced. "There is a greater & more profitable
future for our stockholders & our employes in military electronics work, the fast-expanding semiconductor
markets and the application of electronic developments for industrial customers," said Hoffman. "The chang-
ing character of our company is shown by the fact that our indicated sales volume for 1961, with no signific-
ant amount of consumer-product sales in it, will exceed the corporate volume of any year."
There'll be no dumps of Hoffman sets, vp Ray Cox predicted. TV production stopped several months
ago, and "our current TV & stereo inventories have been narrowed to a relatively insignificant amount which
will be distributed through regular channels."
STEREO RUMORS DISTURB FCC: Gyrations of Crosby-Teletronics stock in recent weeks (based
on unfounded rumors that FCC plans to select its stereo system) have been troubling FCC, and the agency is
considering issuing a public notice to the effect that no system has been chosen yet.
It's understood that FCC staff informed the Commissioners that Crosby stock jumped from $3 to as
high as $9 on the rumors, and that they are besieged by queries from brokers, investors, etc. The Commission
has been thinking of making an announcement — perhaps this week — using language such as following:
"During the past 6 months, the FCC has received approximately 2,500 inquiries . . . Most of these
letters have urged the adoption of a wide-band system of stereophonic transmission (one of 8 systems under
consideration). Much of this correspondence appears to be geared to promotional campaigns & articles which
have from time to time appeared in audio hobbyist magazines endorsing the same system."
Then, the Commission is considering saying, it wants "to correct apparent misinformation being cir-
culated" by noting 3 things:
(1) No FM stations are transmitting stereo (except for a few AM-FM stereo experiments).
(2) FCC is studying 5 volumes of comments and 3,200 NSRC field measurements — and this takes time.
(3) "While the matter is under active consideration and every effort is being made to expedite a
decision, the Commission wishes to state unequivocally that not even a tentative decision has as yet been
reached, and further, that when a decision is reached, prompt public announcement will be made."
TV-RADIO PRODUCTION: EIA statistics for week ended March 24 (12th week of 1961):
March 18-24 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 98,865 95,479 104,233 1,214,548 1,457,115
Total radio 290,853 285,464 343,023 3,328,330 4,164,015
auto radio 75,964 80,313 126,041 1,011,152 1,759,394
Fight Imports With Productivity: That’s H. Leslie
Hoffman’s answer to the “principal problem” facing the
electronics industry. In a talk last week in Palm Springs,
Cal., the president of Hoffman Electronics — which has just
left the TV-stereo business (see p. 18) — warned: “We in
the electronics industry are going to have to raise our pro-
ductivity very sharply if we hope to vie with the Japanese.
Japan today has 25% more transistor capacity than we
have in the U.S.” He pointed out that tough foreign com-
petition has practically eliminated American manufacture
of stainless steel dinnerware & sewing machines, and
warned that this could happen in some electronics fields.
New RCA 19-in. Portables: “New Vista” tuner is fea-
tured in 3 sets introduced last week, list prices beginning
at $169.95 — $30 below RCA’s previous lowest-priced 19-in.
portable. The low-end Trimette has built-in handle & tele-
scoping antenna. Two step-up models carry no suggested
list price, top-end portable having 2 speakers, front tuning.
Tube Case Closed: Liberty Electronics Inc., Union,
N.J., and FTC have agreed to terms of a consent order
prohibiting the firm from misrepresenting that rebuilt
TV picture tubes containing used parts are new. The com-
pany had been accused by FTC of advertising rebuilt tubes
as “fully guaranteed new” and “brand new.”
?.ll
APRIL 3, 1961
TV IMPORTS SELLING WELL: After G months of import-
ing TV sets from Japan, Delmonico International div.
of Thompson-Starrett Co. is convinced there’s a market
for sets from abroad and is confident that its 1961 sales
will average 1,000 sets a week — giving it about 1% of
the TV market.
Delmonico’s success so far has been on the basis of
only one TV model — a 19-in. portable, which has retailed
as high as $159 and as low as $128, possibly even lower. A
new, lower-priced UL-approved 19-in. portable, 2 TV-
radio-stereo combinations, a battery-operated TV set and a
color set (see p. 18) feature in its plans for 1961.
Delmonico’s first-quarter sales were 45% ahead of the
year-ago period, exec, vp Herbert Kabat told us. TV makes
up the difference.
Last week, Delmonico opened its Los Angeles plant &
depot, now imports sets direct from Japan to L.A. for the
Western market. As it does in its Corona, N.Y. plant, it
installs U.S.-made tubes in the TV chassis made by Victor
Co. of Japan.
First shipments of TV-AM-FM-stereo combinations
left Japan March 25, Kabat told us, and “they’ll be leaving
every few days from now on.” The 19-in. 6-speaker com-
bination will list at $299, and a step-up 23-in. set will carry
no suggested list.
Production of the new, lower-priced 19-in. chassis will
start May 1 in Japan, and first deliveries are expected in
late May or early June. Since it will be UL-approved (U.S.-
made wire & some other components are shipped to Japan
for assembly), it can be sold in any city in the U.S.— and
can be listed in mail-order catalogs. Kabat’s silent about
the latter prospect, but it seems to be a possibility since
Sears Roebuck bought 4,000 of his non-UL-approved sets
for sale in some of its retail outlets last winter (Vol. 16:50
pl8). He declined to speculate on the list price of the new
portable, but said it would serve as a promotional item in
major markets, the current 19-in. serving as a step-up.
Delmonico again is thinking of importing 8-in. battery-
operated TV sets, and believes current production may be
of good enough quality. “We brought in a quantity last
fall,” said Kabat, “but they had battery & sync problems.”
New samples are on the way now. “If they meet our
standards we will bring in a sizable amount.” He hopes
to sell them for “a little less” than the $300 which has been
mentioned for the competitive Sony set.
He conceded that transistor TV constitutes a specialty
market. “We don’t anticipate a tremendous business in
them. Our growth prospects are more in vacuum-tube
TV, and particularly in combinations & color.”
Australia Likes 23-in.: That’s becoming the popular
screen size down under, we’re told by T. H. Mudie, plant
mgr. of Anodeon TV picture tubes (Electronic Industries
Ltd.), Melbourne. Mudie is now in the U.S. inspecting
equipment & techniques here. His firm, affiliated with TV
manufacturing Radio Corp. Pty. Ltd., is currently produc-
ing Corning-type laminated tubes as well as non-laminated
ones, he says. He informs us that TV sets-in-use in Aus-
tralia now have passed the 1-million mark. As in the U.S.,
however, business is not as good as it might be. This is
the result of both “natural & un-natural causes,” he adds.
A long, hot, dry summer season has adversely affected TV
set sales, he says, and new govt, credit restrictions have
cut down installment purchasing. With the cool-weather
selling season now approaching, he sees evidence that sales
may be “beginning to move” in the Australian TV industry.
‘The Incredible Electrical Conspiracy’: April Fortune
begins a 2-part analysis of “the biggest criminal case in
the history of the Sherman Act,” which resulted in anti-
trust convictions of 29 companies and the fining & im-
prisonment of top executives (Vol. 17:7 pl8). To find an-
swers to “pressing questions about the electrical cartel,”
the magazine notes, “ Fortune has gone far beyond the
court records: months were spent talking with big com-
panies & small ones, with marketing men, economists, cor-
poration presidents, Justice Dept, attorneys, Judge J.
Cullen Ganey, and the defandants themselves.
“The story falls into two parts. Part 1 delves into
what happened inside one conspiracy & one company — GE.
Part 2, to be presented in the May issue, will recount how
the govt, broke the case.”
GE reported last week that its 15 executives sentenced
in the antitrust case have left the company. “The resigna-
tions most recently made public,” GE said, “were brought
about by recognition that this was the only course serving
the best interests of the persons involved & the company.”
A 16th GE executive, William H. Schiek, who is awaiting
sentencing and says he’ll resign thereafter, says he’s al-
ready received his resignation notice: “Our resignations
were all typed up and handed to us” to sign.
Westinghouse Pres. Mark W. Cresap Jr. & company
attorneys have been touring the company in the last 2
months to address management meetings on compliance
with antitrust laws. Since Feb. 1, 32 such meetings have
been held throughout the country, attended by “more than
2,775 employes at high levels of management & market-
ing responsibility,” the company said.
Westinghouse last week also announced that William
R. Tincher, ex-associate dir. of the FTC’s Bureau of Liti-
gation, has been appointed to the company’s new antitrust
section, established in February “to assist employes in the
strict observation of the antitrust laws.” (For broadcast-
ing implications of the antitrust convictions, see p. 1.)
* * *
GE Fights IUE Punishment: GE told its stockholders
via proxy statement recently that it is opposing 4 IUE
proposals calling for additional punishment of GE execu-
tives involved in the recent price-fixing indictments (Vol.
17:10 pl9). Stockholders will vote April 26 on the pro-
posals to fire the violaters, sue them for damages, recap-
ture incentive compensations. GE said the proposals “could
seriously injure the future welfare” of the company.
Consumers are Confident: They believe that general
business conditions & their own financial situation will im-
prove in the next 12 months — but they’re still cautious
about making any major purchases. These are among the
conclusions reached by the Survey Research Center of the
U. of Michigan in its 16th annual Survey of Consumer
Finances, based on nearly 2,000 interviews last January.
The number believing that “things will be better” within
a year was 51% of the total replies — a x’ecord high for
this question since it was first asked in 1954. The survey
also reports that optimism about family finances has
grown noticeably since November, and “is more widespread
now than at any stage of the 1958 recession.” But buying
plans are down. In the “furniture & major household ap-
pliances” category, for example, buying intentions are
below levels of both a year ago and 2 years ago.” The sur-
vey concludes that while consumers aren’t in a mood to
increase their spending, “optimistic expectations and satis-
faction with prices & market conditions suggest [that]
consumers may be receptive to favorable stimuli.”
VOL. 17: No. 14
21
Mergers & Acquisitions: Hewlett-Packard and Sanborn
Co. of Waltham, Mass, “will soon begin discussions to de-
termine whether an agreement can be reached on the terms
of a combination of the 2 companies.” Sanborn manufac-
tures industrial & medical electronic equipment. Palo
Alto, Cal.-based Hewlett-Packard produces electronic test
& measuring equipment. Other merger news last week:
Amphenol-Borg Electronics will acquire FXR Inc. but
at a lower ratio of stock exchange in the wake of the
latter’s 1960 loss of $399,000. Under new terms approved
by directors of both concerns last week, Amphenol-Borg
will exchange .45 of a share of common for each of the
192,599 shares of FXR owned by that company’s officers &
directors. Other FXR stockholders will receive one-half
share of A-B for each FXR held. The original terms,
agreed upon prior to FXR’s loss announcement, provided
for an exchange of .55 of a share of A-B for each FXR
(Vol. 17:9 pl6). The new plan will be voted upon by stock-
holders of both firms at May 23 meetings.
Loral Electronics has been discussing the acquisition
of Liquidometer Corp. for about 5 months, Loral Pres. Leon
Alpert reported last week, adding: “We have not reached
any agreement but it’s conceivable that we may.” Liqui-
dometer, of N.Y.C., manufactures equipment for the meas-
urement & control of liquids.
Electronic Specialty and D. S. Kennedy & Co. received
stockholder approval last week of their proposal to merge
(Vol. 17:11 pl9). Electronic Specialty will be the surviving
company in an exchange of 4 shares of Electronic Speciality
common for each 5 shares of Kennedy.
Paramount Pictures’ subsidiary Autometric Corp. is
“stalled” in its negotiations to purchase Vocaline Corp. of
America (Vol. 17:12 plB), according to a top Paramount
official. Autometric, he said, is currently negotiating to
acquire another firm, presumably in the electronics field.
Ling-Temco Electronics and Chance Vought decided
last week to supplant the suits each had filed against the
other (Vol. 17:6 pl6) with a plan to merge. The boards of
the 2 concerns have approved the amalgamation in prin-
ciple, will submit the proposal to their stockholders in late-
June meetings. Ling-Temco would be the surviving com-
pany, but with a new corporate name. Under present terms,
Ling-Temco Chmn. Robert McCulloch would be chmn. &
chief exec, officer of the new concern. Its president would
be Chance Vought Pres. G. K. Johnson. Ling-Temco Pres.
James J. Ling is slated to become chmn. of the exec, com-
mittee. Chance Vought Chmn. F. 0. Detweiler would not
remain with the merged company.
Lionel Corp. and American Bosch Arma confirmed last
week that they had been talking merger, but report that
discussions have been broken off without plans to resume.
Packard Bell Seeks Eastern Plant: Expansion-minded
Packard Bell Electronics is “looking for an East Coast
production & service facility, primarily for our computer
& industrial products line, as well as a research & develop-
ment center,” Pres. Robert S. Bell reports, adding: “We’ve
been looking for an electronics plant from Boston to Vir-
ginia, but so far the prices have not been reasonable.”
Not involved in the planned Eastern facility, he says, is
the consumer-products div., which currently is expanding
distribution of its products throughout the East & Midwest
(Vol. 17:9 pl5).
You Can’t Take It With You: The ultimate in pilfer-
proof transistor-radio displays is now being offered to
dealers by Channel Master. It has a built-in burglar alarm.
Trade Personals: John Ryan, ex-Philco Distributors Inc.,
appointed to new post of sales mgr., Magnavox Radio-TV
Div. . . . George R. Simkowski promoted from Webcor ad
mgr. to new post of mktg. mgr., Webcor Sales Co. Edward
C. Stern named Webcor/ Dormeyer ad & sales promotion
mgr.; he had been Dormeyer ad mgr. when Webcor ac-
quired the firm.
Sydney L. Capell, radio-TV-electronics div. mgr..
Zenith of Canada, and Roy W. Pratt, hearing-aid div. mgr.,
named vps . . . Harlan B. Foulke, vp of Arvin Industries,
named also secy., succeeding Gordon T. Ritter, resigned.
T. Earl Robinson, Arvin treas., named also vp for legal &
contractual matters . . . John T. Benjamin named asst, vp,
ITT . . . Robert P. Meehan named systems & procedures
mgr., General Dynamics/Electronics.
J. Penn Rutherfoord, ex-Raytheon & GE, named exec,
vp. International Resistance Co. . . . Douglas D. Milne, ex-
Motorola, named to head RCA microwave-product planning
& promotion . . . Robert J. Reigel promoted from distribu-
tor sales mgr. to mktg. mgr., Cornell-Dubilier tantalum
capacitors & semiconductors . . . M. B. McDavitt elected a
Bell Labs vp . . .A. C. DeNapoli, ex-Motorola, appointed
engineering & mfg. vp, Massa div., Cohu Electronics . . .
John J. Brennan Jr., Electronics Corp. of America vp,
elected treas. and a director . . . Roy Raymond promoted to
General Dynamics/Electronics national sales mgr. for
Stromberg-Carlson hi-fi components . . . A. F. Parker
named mgr. of export sales, Philco data-processing sys-
tems . . . George A. Franco, mgr. of General Dynamics/
Electronics Radio Communication Lab, wins the company’s
annual $2,000 Award for Science & Technology.
William F. Kaiser named PR & ad dir., Daystrom . . .
Edward J. Gerrity Jr. promoted from news-services dir.,
ITT to area PR dir. for North America. Edward R. Wal-
lace, ex-AP & NBC, named news services mgr., ITT.
Thomas C. Flynn promoted from ITT div. PR representa-
tive to technical publicity mgr. Murray D. Kirkwood named
employer-information & editorial-services mgr. . . . Daniel
L. Bauch named GPL ad mgr.
Add New-line Showings: Packard Bell TVs will be
shown to dealers late in June in Los Angeles. Westing-
house will unveil TV, radio & stereo lines at the Music
Show in Chicago beginning July 16. This information
should be added to last week’s new-line calendar (Vol.
17:13 p20).
Obituary
Powel Crosley Jr., 74, who once headed the world’s
largest manufacturer of radios, and owned the country’s
most powerful radio station, died of a heart attack March
28 at his Cincinnati home. A self-made man, he organized
Crosley Radio Corp. to build $20 radios at a time when
factory-produced sets still cost more than $100. His Harko
Jr., a crystal set, was followed by the vacuum-tube Harko
Sr. and the Crosley Model X. By 1922, Crosley Radio had
become the world’s largest radio manufacturer. He estab-
lished radio WLW Cincinnati in 1921, and it eventually
reached a power of 500 kw. Later FCC ordered the station
to reduce its power to 50 kw. Crosley expanded his activi-
ties into refrigerators & other appliances, sold his inter-
ests to Aviation Corp. (Avco) and turned to the manufac-
ture of the Crosley automobile — which was unsuccessful.
A baseball enthusiast, he had been owner of the Cincinnati
Reds since 1936. He is survived by a sister, a brother, 5
grandchildren & 6 great-grandchildren.
22
APRIL 3, 1961
PHONO SALES SLUMPED IN JAN.: Retail phono sales
were back in their listless groove in January after a
record December (Vol. 17 :8 pl6) . EIA figures released
last week showed phono sales to consumers nearly 28%
below those of Jan. 1960, with decreases registered in
both stereo & monophonic categories. The industry
was watching inventories carefully, though, and fac-
tory level sales dipped even more than those at retail
— almost 37% below the year-ago figure.
Here are EIA’s factory & retail phono sales figures
for Jan. 1961, with comparable figures for Jan. & Dec. ’60:
Factory Sales Retail Sales
Mono Stereo Total Mono Stereo Total
Jan. 1960 118,400 341,329 459,729 150,688 368,964 519,652
Dec. 1960 123,991 295,075 520,792 234,705 672,018 907,723
Jan. 1961 80,366 211,383 291,749 105,753 271,124 376,877
Magnavox Sues IUE: Charging breach of contract,
Magnavox recently filed a $579,300 suit against IUE Local
748 for the walkout which began Feb. 7 at its Jeffer-
son City, Tenn. cabinet plant (Vol. 17:9 pl8). The action,
filed in Greeneville, Tenn. federal court, also requests
damages of $12,000 for each day of the walkout. The strike
developed out of a dispute over the reinstatement of an
absent-on-sick-leave union steward. Magnavox reported
more than half of the plant’s 1,400 workers were back.
Amphenol-Borg Settles Suit: Piracy-of-trade-secrets
suit filed last January by Amphenol-Borg Electronics
against 4 former employes & Matrix Science Corp., Bur-
bank Cal., has been settled out of court. The suit, which
sought damages & an injunction, alleged that Matrix & the
former employes had copied Amphenol-Borg trade secrets.
GE Thermoelectric Appliance: GE has developed a
thermoelectric, no-moving-parts water cooler for offices,
will key production to “market test results.” Westinghouse
previously announced similar water cooler (Vol. 17:31 p21).
Obituary
Knox Mcllwain, 63, distinguished engineer, inventor
and TV pioneer, died March 30 in an auto crash in Glen
Lock, near Philadelphia. A witness said that Mcllwain’s
car, in which he was alone, swerved suddenly off the road
and hit a railroad abutment. He had been mgr. of the
Burroughs Corp. Great Valley lab near Paoli, Pa. A native
of Philadelphia, he obtained degrees from Princeton U. and
the U. of Pennsylvania, worked for the Bell Telephone Co.
1921-24, taught at the Moore School of Electrical Engi-
neering 1924-42, then became chief consulting engineer for
Hazeltine Electronics. He joined Burroughs a few years
ago. Mcllwain held more than 50 patents, wrote many
books & articles and participated in numerous industry
activities. One of his greatest contributions was his work
with the National TV System Committee in formulating
color TV standards later approved by FCC. He is survived
by his wife, son and 3 daughters.
Common Stock Dividends
Corporation
Daystrom
Dominion Electrohome
Lynch (Symphonic) ...
Movielab Film Labs A .
A. C. Nielsen
Packard Bell Elec
Philips Lamp
Warner Bros
Period Amt. Payable
— (no action taken)
— $0.10 May 31
Stk. 3% Jun. 23
Q .10 May 1
Q .12% May 1
Q (no action taken)
— * Apr. 5
Q .30 May 5
Stk. of
Record
May 15
Jun. 1
Apr. 25
Apr. 10
Apr. 15
* Cash dividend equal to 10% of par value and a 5% stock dividend.
Finance
Admiral Met Heavy Seas In ’60: “An extremely disap-
pointing year,” was the way Pres. Ross D. Siragusa
summed up Admiral’s 1960 in the annual report last week.
It was a record year in reverse. For the first time in its
history, Admiral wound up with a net operating loss —
$1,743,371, after a tax credit of $1,282,000. This contrasts
sharply to 1959’s net profit of $4,108,450 (see financial
table). The total loss for 1960 added up to $2,493,371 with
the inclusion of $750,000 in special charges. Sales also
were down — to $187,865,196 from $199,605,609 in 1959.
“Sales & earnings were adversely affected by the gen-
eral economy & by the competitive conditions within the
appliance & electronics industry,” Siragusa said. He also
noted “abnormally high costs & charges stemming from
extraordinary development problems on govt, contracts
and from the commercial electronics divisions, together
with unprofitable appliance manufacturing and marketing
operations.”
Siragusa commented on the instability of the 1960 TV
market, but noted increasing public interest in color & in
TV-radio-phono combinations. Total Admiral radio sales
in 1960 “were substantially higher” than 1959’s volume.
However, “because of price instability & heavier imports
of transistor radios from countries with low wage scales,
Admiral transistor radio sales were held to approximately
the same level as last year.”
The Admiral president’s outlook for 1961 is hopeful:
“Since the appliance industry was one of the first to feel
the effects of the recession we believe it will be an early
beneficiary of the recovery which should begin in the 2nd
quarter. Continued improvement is expected in 2nd half.”
Muntz TV Inc., free since last November of court
supervision in its Chapter X reorganization, proposes to
offer 575,989 common stock shares in exchange for $2,303,-
957 in non-interest-bearing promissory notes issued under
its reorganization plan. An SEC registration statement
(File 2-17803) listed the exchange rate as $4 per share.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, March 30, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Note: Some quotations were not available last week because of Good
Friday.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
24 %
26%
Lei Inc. _
8%
10
Aerovox
9
10
Magnetics Inc.
11%
13%
Allied Radio .
23%
25%
Maxson Electronics
28
30%
Baird Atomic
24%
26%
Meredith Puh.
44
48%
Control Data Corp. —
99
104
Metropolitan Bcstg.
21%
23%
Cook Elec.
14%
15%
Milgo Electronics
28
30%
Craig Systems
17%
19%
Narda Microwave
7%
8%
Dictaphone .
35%
38
Nuclear of Chicago
44
47%
21
22%
Pacific Mercury
7
8H
Elco Corp.
13%
15%
Philips Lamp
165%
171%
Electro Voice _ -
12%
14%
Radiation Inc. _ _
27%
29%
Electronic Associates _
37%
4014
Sanders Associates
56%
60%
Erie Resistor
17%
18%
Silicon Transistor
9
10
Executone
18%
19%
Speer Carbon
23%
25%
Farrington Mfg.
17%
19V4
Sprague Electric
63%
66%
FXR
26%
29%
Taft Bcste.
17 Va
18%
General Devices -
19
21%
Taylor Instrument
44%
48
G-L Electronics _
8%
9%
Telechrome _ _
15%
16%
High Voltage Eng. ...
221
233
Telecomputing
7%
7%
Infrared Industries —
24
26%
Time Inc.
99
104
Interstate Engineering
26
27%
Tracerlab — _
13
14%
Tfpk
59%
63%
United Artists
6%
7
Jerrold — - -
8%
9%
Vitro ....
20%
22%
Lab for Electronics __
63%
67
Wometco Ent.
16%
18
VOL. 17: No. 14
23
These are latest reports as
Financial Reports of TV-Electronics Companies
obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
1960 — year to Dec. 31
$187,865,196
$ (3,025,371)’
$ (2,493,371)’°
—
2,407,136
Story on p. 22
1959 — year to Dec. 31
199,605,609
8,198,450
4,108,450
$1.71
2,405,471
Columbia Pictures
1960 — 27 wks. to Dec. 31
1,095,000°
.71*
1,391,602
1959 — 26 wks. to Dec. 26
1,193,000=
.784
1,270,350
1960 — year to Dec. 31
48,676,897
3,833,144
1,853,512
.50
2,787,027
of America
1959 — year to Dec. 31
37,606,308
2,576,745
1,447,128
.36=
2,756,683
General Tire & Rubber
1961— qtr. to Feb. 28
171,902,958
5,304,453
.94=
5,336,791
Story on p. 24
1960 — qtr. to Feb. 28
167,518,280
—
6,448,523
1.16=
5,311,562
Magnavox
1960 — year to Dec. 31
124,879,052s
6,533,052s
2.76
2,360,000
1959 — year to Dec. 31
107,758,670
4,679,458
1.99
2,360,000
Muntz TV
1961 — 6 mo. to Feb. 28
5,198,401
404,936
.34
—
1960 — 6 mo. to Feb. 28
5,939,772
638,899
.55
—
Muter Co.
1960 — year to Dec. 31
11,853,827
246,683
131,633
.15
880,461
1959 — year to Dec. 31
13,796,022
869,022
410,960
.47°
839,523
National Union Electric
1960 — year to Dec. 31
36,089,922
817,490
.14
5,747,479
19597
Newark Electronics
1961 — 6 mo. to Feb. 28
6,691,521
133,211
.21
650,000
1960 — 6 mo. to Feb. 28
5,664,538
87,776
.22
400,000
A. C. Nielsen
1961 — 6 mo. to Feb. 28
17,321,758
1,211,588
.70
1960 — 6 mo. to Feb. 28
15,007,038
1,090,029
.64
Oak Mfg.
1960 — vear to Dec. 31
17,642,295
1,513,612
351,310
.54
647,794
1959 — year to Dec. 31
18,442,747
2,051,685
991,685
1.51
655,894
Reeves Bcstg. &
1960 — year to Dec. 31
2,393,865
—
328,284
.23
1,408,893
Development
1959 — year to Dec. 31
1,929,321
—
208,702
.15
1,408,893
Screen Gems
1960 — 27 wks. to Dec. 31
970,000
.43
—
1959 — 26 wks. to Dec. 31
—
647,000
.29
—
Time Inc.
1960 — year to Dec. 31
287,121,000s
16,903,000
9,303,000
4.75
1,957,029
1959 — year to Dec. 31
271,373,000
15,838,000
9,004,000
4.60
1,955,779
Times-Mirror
1960 — year to Dec. 31
112,560,118
10,297,322
4,617,628
1.15
4,019,209
1959 — year to Dec. 31
97,672,928
10,642,957
4,800,196
1.33°
3,593,940°
Webcor
1960 — 6 mo. to Dec. 31
16,697,000
91,000
.10
940,737
1959 — 6 mo. to Dec. 31
17,879,000
—
302,000
.46
650,737
Notes: IBefore $1,282,000 tax credit. “Includes profit of $1,617,000 (71tf dividend. “Comparison unavailable because of a merger & acquisitions,
a share) on sale of land. “Includes profit of $202,000 (15tf) on sale of “Record. “Adjusted to reflect Jan.-1960 4% stock dividend & April-1960
land. 4After preferred dividends & based on shares outstanding Dec. 3-for-l split. 10Loss includes $750,000 in special charges.
31, 1960. “After preferred dividends. “Adjusted for Jan.-1960 5% stock
Microwave Holdings Offered: AB-PT & Western Union,
which together own about half of Microwave Associates,
plan to reduce their interests to one-quarter each through
public sale of 240,000 of 483,744 common stock shares they
hold. In its SEC registration statement on the secondary
offering (File 2-17801), Microwave said it would be handled
by Lehman Bros., Kuhn, Loeb & Co. at the market price
at sale time. The market value, at recent American Stock
Exchange quotations: about $12.5 million. AB-PT, which
holds 241,872 shares now (24.2%), said its “minority invest-
ment in the company has grown disproportionately large.”
Holding a like number of shares now, Western Union said
it wants to use proceeds from the sale to help finance its
construction program. In another SEC filing (File 2-17757),
Microwave said it is setting aside 130,000 shares for its
stock option plan for officers & key employes.
Arrow Electronics Inc., Mineola, N.Y. distributor of
TV, radio and hi-fi components, is offering 165,000 common
stock shares for public sale at $5 per share through Arnold
Malkan & Co., which will buy additional shares at $2 each.
Part of the proceeds will be used to acquire new sales out-
lets, Arrow said in an SEC registration (File 2-17861).
Wrather Corp., Jack Wrather’s Beverly Hills organiza-
tion whose diversified interests run from Stephens Power &
Sail Boats to 22.15% of Transcontinent TV Corp., plans
some Disneyland Hotel additions. It has registered 350,000
common stock shares with SEC (File 2-17838) in a public
offering by Lee Higginson Corp. to raise money for the
hotel projects. They include $500,000 for construction of
convention facilities and installing a cocktail lounge at the
Disneyland monorail station. Wrather also said $1.4 million
of the stock-sale proceeds would be used to pay off Wrather
Hotel Inc. debts to stockholders.
Packard Bell Electronics expects that fiscal-1961’s 2nd
quarter (ended March 31) will produce a net loss about
equal to the $365,969 deficit recorded in the initial quarter
(Vol. 17:5 p20). Pres. Robert S. Bell also said that sales
in the 2nd quarter will trail slightly the $8.7-million voume
of the preceding quarter and result in a total of about $16
million for the half. He attributed the first-half loss to a
slack market for Packard Bell’s TVs & radios, high write-
offs on a new computer, a gap in the deliveries of military
goods. Bell said that sales of all divisions are now trending
upward, but it’s still too early to forecast full 1961 results.
24
APRIL 3, 1961
Reports & Comments Available: Arvin Industries, dis-
cussion, Pershing & Co., 120 Broadway, N.Y. 5 • Lab for
Electronics, report, Boenning & Co., 1529 Walnut St.,
Philadelphia 2 • Stanley Warner, report, A. M. Kidder
& Co., One Wall St., N.Y. 5 • Siegler, discussion, Van
Ralstyne, Noel & Co., 52 Wall St., N.Y. 5 • Beckman In-
struments, prospectus, Lehman Brothers, One William St.,
N.Y. 4 • Renwell Electronics, prospectus, William, David
& Motti, 50 Broadway, N.Y. 4 • General Instrument,
analysis, Paine, Webber, Jackson & Curtis, .25 Broad St.,
N.Y. 4 • Transitron, memo, Auchincloss, Parker & Red-
path, 2 Broadway, N.Y. 4.
RKO General, TV-radio subsidiary of General Tire &
Rubber, reported a profit decline in fiscal 1961’s first
quarter (ended Feb. 28) to $1,881,002 from $2,416,917 in
the year-earlier period (see financial table). The decrease
resulted from a provision for income taxes. None was re-
quired in the 1960 quarter because of a loss carry-forward.
The company anticipates that “net income of RKO Gen-
eral will probably not continue at the same high first-
quarter rate for the entire fiscal year, due to seasonal vari-
ations and because only a portion of the first quarter’s in-
come of 1961 required a tax provision.”
Metropolitan Bcstg. Changes Name: MetroMedia Inc.
was approved as the new name for Metropolitan Bcstg.
Corp. by stockholders at the March 28 annual meeting.
Chmn.-Pres. John W. Kluge explained that the former
name no longer describes the nature of the company because
broadcasting now represents only about half of the com-
pany’s over-all business. Metropolitan expanded into the
outdoor ad field a year ago through the acquisition of
Foster & Kleiser (Vol. 16:32 pl6). Stockholders also voted
to increase the authorized shares to 3.6 million from 2.5.
General Precision Equipment Corp., now embroiled in
a court action against any takeover by 19.27 % owner Mar-
tin Co. (Vol. 17:9 pl9), plans a new stock issue of 150,000
common shares on an all-or-none public sale basis through
First Boston Corp. and Tucker, Anthony & R. L. Day. An
SEC registration statement (File 2-17816) said the price
would be based on market quotations at sale time. Pro-
ceeds would be used to repay $5-million short-term bor-
rowings. Of General Precision’s 1,131,539 outstanding
shares, 8.94% are held by management officials as a group.
Motorola plans public sale of $30 million of debentures
due 1986 through Halsey, Stuart & Co. and Goldman,
Sachs & Co., $20 million of the proceeds to be advanced to
Motorola Finance Co. to retire part of current bank loans,
the balance to be used by Motorola itself for retirement of
4%% bank loans. Motorola advised SEC (File 2-17807)
that the interest rate, offering price & underwriting terms
of the debenture offering would be suppled in an amended
registration statement.
A. C. Nielsen Acquisition: Automated Px-eference Test-
ing, Chicago developer & producer of opinion-gathering
mechanisms, will be acquired July 31 by A. C. Nielsen for
a sum still subject to an audit of APT’s assets. The
Chicago concern has developed a system for obtaining
customer reactions to new products, packaging and market-
ing techniques via self-contained, consumer-operated
recording machines installed in supermarkets, other outlets.
Telectro Suspension Extended: SEC has ordered an
additional 10-day suspension — to April 5 — in trading of
Telectro Industries Coi’p. common stock, pending clarifica-
tion of the company’s financial status (Vol. 17:12 p20).
Technology
* Space Combine Proposed: AT&T & other u.S. industrial
giants seeking to be first in space with a satellite-communi-
cation system (Vol. 17 :13 p7) should get together on plans
for a single operation, FCC suggested in starting a new
inquiry into its administrative & regulatory problems.
Asking for comments from all interested parties by
May 1 (with 49 copies of each filing), the Commission said
it needed answers to such questions as these in the assump-
tion that “authorization of a single or limited number of
satellite systems will best serve the public interest”:
What’s the best participation plan? Should makers of
satellite & launching equipment participate? What would
be the financial & operational arrangements for ownership
& use of the system? Does FCC need more legal authority
to implement any plan? Would a space combine run afoul
of existing antitrust laws ?
FCC added: “In instituting this proceeding, the Com-
mission wishes to make it perfectly clear that it is mindful
of the scope & complexity of the international problems
inherent in the field of space communications. It is recog-
nized that international cooperation & agreement on fre-
quency allocations & other essential matters are requii'ed
if a truly useful & efficient satellite communication system
is to be realized.”
ABC Adds Fi to AM: ABC Radio last week unveiled
the “Dynamic Equalizer,” a studio device that gives the
effect of improving the frequency response & tone of small
AM radios in the home. As explained & demonstrated by
John Preston, dir. of engineering facilities, and Emil Vin-
cent, chief audio-facilities engineer, the Equalizer auto-
matically samples the program material, determines the
frequency content and applies correction, emphasizing high
and/or low frequencies to transmit a balanced signal. The
Equalizer has 3 separate amplifiers — for high, middle &
low frequencies — resulting in an essentially flat response
from 50 to 5,000 cycles, regax-dless of the nature of the
input material. As demonstrated, using phono records &
l-adio programs, output of a small plastic table radio
appeared to be significantly improved in tone on musical
material, and speech became more intelligible. Radio
WABC N.Y. will use the Equalizer for a test period.
Electronic court reporting is “feasible & practical,”
dir. Warren Olney III of the Administrative Office of U.S.
Courts decided after a trip to Alaska to see how the system
is working there. Soundscriber equipment was installed
in Alaska’s federal courts last year when they had trouble
finding enough stenographers & stenotypists to keep trans-
cripts of proceedings. “When the service provided by con-
ventional shorthand reporters is inadequate, overly ex-
pensive or otherwise unsatisfactory, electronic sound re-
cording is a practical alternative, Olney reported.
Satellite Site Chosen: Andover, Me. will be the loca-
tion of AT&T’s $7-million ground station for its upcoming
satellite communications tests. Construction begins May 3.
Foreign
French Networks Struck: Employees of the state-run
French TV & radio networks were called out on an Easter
weekend strike by the executive committee of the Broad-
cast Workers’ Union following govt, refusal to grant wage
demands. Network program scheduling was limited to
recorded music plus 3 daily news bulletins for the 3 days.
WEEKLY
APRIL 10, 1961
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 15
The authoritative service for executives in all branches of the television arts & industries
WITH THIS ISSUE • First'Quarter 1961 Index to Television Digest Newsletters
The Television Network & American Society — an address by Robert W. Sarnoff.
SUMMARY-INDEX OF WEEK'S NEWS
Auxiliary Services
NTA's PAY-TV SYSTEM unveiled. Negotiations on with prospective
franchisers in New Orleans, Hawaii, Mississppi, and Midwest (p. 3).
NAB BACKS FCC's CATV BILL, seeking Commission regulation
"in minority of cases" where CATV-station conflicts arise (p. 4).
ADMAN ROASTS PAY TV in Pittsburgh address. F&S&R senior
vp Arthur Duram charges flatly that pay TV is a "myth," that it
can serve up little that's new . . . and only at high cost (p. 3).
Programming
LATE NIGHT SHOWS mapped by ABC and WBC. ABC to try
news, possibly movies. WBC to try Paar-like variety formats (p. 6).
ABC SAYS ITS NEW SHOWS this season have sometimes gotten
of to slow starts because of time squeeze in 2-channel markets, but
have gained faster than those of CBS, NBC (p. 7).
Film Tape
NTA REPORTS LOSS of over $7 million for the fiscal year, but
hopes for brighter future in "specialized programming" and pay
TV. There's still no sale of WNTA-TV N.Y. (p. 9).
Stations
NAB's GOV. COLLINS 'encouraged . . . hopeful,' as he reviews
first 3 months. Aims for "concerted" action by networks, stations,
sponsors (p. 2).
Networks
ABC's LATEST LATIN DEAL is with Difusion Contemporanea, due
to start telecasting on Ch. 11 in Buenos Aires in June (p. 8).
Consumer Electronics
ELDRIDGE JOHNSON'S estate totaled $34 million, accounting last
week discloses. Founder of Victor Talking Machine Co. sold his
firm to RCA for $40 million in 1926 (p. 17).
WESTINGHOUSE STOCKHOLDERS defeat proposal to oust top
management for its role in recent antitrust conspiracy (p. 18).
RETAIL TV SALES picked up in February from January but still
ran behind a year ago, EIA reports. Radio pushed ahead of Feb.-
1960 sales by some 55,000 sets (p. 17).
PHILCO DROPS INTO RED in 1961's first quarter as it feels effects
of recession & severe winter weather (p. 18).
BEST HOPE FOR UHF receivers is coaxial transistor mixer, FCC-
sponsored report finds, but in near future the crystal mixer will
continue to find acceptance (p. 16).
Advertising
LANDIS UNWRAPS NEW WEAPON against "exorbitant" TV com-
mercials, proposes law empowering FTC to ban advertising as
soon as monitors regard it as suspect (p. 1).
FCC
FCC PROGRAM FORM ATTACKED by Philco which doubts broad-
casters' "candor," asserts NBC's WRCV-TV Philadelphia is an
example (p. 5).
Other Departments
FOREIGN (p. 4). CONGRESS (p. 5). ETV (p. 11). STATIONS (p. 12).
TECHNOLOGY (p. 13). ADVERTISING (p. 14). PERSONALS (p. 15).
FINANCE (p. 19).
LANDIS UNWRAPS NEW WEAPON: President Kennedy's regulatory-agency advisor James M.
Landis, who had kept himself under wraps after mounting a 30,000-word assault on govt, commissions &
boards in January (Vol. 17:1 pi et seq.), wheeled out a big anti-TV gun last week.
Suspect TV commercials should be banned from the air by FTC ukase as soon as that police agency's
monitors think advertised claims may be false or misleading, Landis told antitrust section of D.C. Bar Assn.
He said Congress should pass new legislation giving FTC power to issue orders prohibiting commercials even
before FTC completes formal investigations of truth or falsity of claims.
Fast & peremptory bans are "needed to deal with exorbitant & untrue claims that flash across our
TV screens & dot our newspapers," Landis said at session with lawyers in FTC meeting room. As things stand,
he went on, it sometimes takes years for FTC to decide whether or not it should do something to tone down
commercials. Landis said FTC sanctions are "extremely weak" and need broadening.
FTC spends too much time on fact-finding in advertising cases now, Landis maintained. He said pro-
cedures should be streamlined so that when cases get into hearings, FTC can cut down on number of pro-&-
con witnesses testifying on meanings of particular ads.
Legal precedents for interim stop-orders against commercials can be found at ICC & CAB, which are
2
APRIL 10, 1961
empowered to suspend proposed increases in rail, bus and air fares, Landis argued. And he urged that FTC
draw up specific before-the-fact rules to tell advertisers just how far they can go before running into trouble.
Landis didn't say he had President Kennedy's endorsement for his new proposals, and indications
were that he was speaking — as usual — only for himself. White House has not yet followed through on his initial
agency recommendations with message to Congress calling for any new laws. And so far President has been
non-committal on his own views about what should be done to improve efficiency of agencies, including FCC.
NAB'S GOV. COLLINS 'HOPEFUL': "I'm very encouraged," said NAB Pres. LeRoy Collins
last week, as he reviewed for us his first quarter in office. "The great majority of broadcasters," he added,
"have reacted highly favorably to what I've said & done."
Gov. Collins has 2 more major speeches on tap for near future, to round out basic premises he outlined
in 2 previous speeches to NAB board and RTES (Vol. 17:3 p3 & 17:12 p2). First will come at 4A meeting April 22
at White Sulphur Springs, V. Va.; 2nd during NAB convention May 7-10.
"We want the cooperation of all entities directly associated with broadcasting," Gov. Collins said.
"We must bring the advertisers in. They need quality programming. They're deeply dependent on quality.
"My NAB convention speech will be my first opportunity to talk to the whole membership. It will leave
no question where I stand & what I believe are broadcasting's proper mission & responsibilities. I hope I can
convey the feeling in my heart & spirit that I'm a broadcaster — not here to make a personal impression.
"We need a unified industry. We need the networks, affiliates and sponsors to work in concert on the
objectives with which they agree — what I have called 'blue ribbon programming,' elimination of violence-for-
the-sake-of-violence, and so on. I'm hopeful about it. I believe it's an indication of strength & responsibility to
recognize our weaknesses and make an open dedication of effort to correct them."
As for relations with govt.. Gov. Collins said: "I start with the premise that broadcasters are deeply
concerned with the public interest and that there is adequate ground for accommodation with FCC & Congress.
At times, FCC & we may clash — but we have no predisposition to oppose FCC. When necessary, we'll fight,
and they'll know they've been in a fight."
Asked about his activity in the Peace Corps, for which he's a national advisor (see p. 15), and other
national affairs, Gov. Collins said: "I have a tremendous interest in govt. & a tremendous interest in this
administration. If called upon, I will do anything to be helpful that isn't inconsistent with my work here.
Such activities are natural for me. I've been in public life too long to be otherwise. I wouldn't have taken
this job for 3 times the salary if I didn't think I could make a contribution to the industry & to the country."
He spoke at length & with great warmth of the growth of educational facilities in Florida during his
tenure as governor — e.g., establishment of 16 two-year junior colleges, close to students' homes and inexpen-
sive to attend — and he noted with pleasure that the state's ETV system is one of the nation's most extensive.
THE CASE FOR THE NETWORK: You are receiving with this issue a special supplement setting
forth the talk by NBC Chmn. Robert W. Sarnoff last week to the Annenberg School of Communications at the
U. of Pennsylvania in Philadelphia.
This supplement should be useful addition to your files not only for the historical information on
the evolution of the networks, both in TV & radio, but for its delineation of the network's place & function in
American society.
In an era of industry defensiveness about programming, another section of the address comes as a
neat & too infrequently-mentioned reversal of the tired charge of "mediocrity" in programming. Pointing to
the volume of cultural & informational material supplied to the mass audience, Sarnoff concludes:
"Some observers would have us believe that the general effect of TV on our society is to lower our
taste, blunt our sensibilities, sap our intellect. But all the evidence is quite the contrary. In the decade since
the U.S. began to feel the impact of television as a national medium, our population has gone up 20%. But
the publication of books has gone up more than 100%; publication of juvenile books is up about 200%; library
circulation is up 50%; the number of museums has grown by nearly 80%; the number of symphony orchestras
has doubled; the sale of classical phonograph records is up 50%; college enrollment is up 46%. Now, I do not
suggest that TV is necessarily to be credited for all of this upsurge in cultural vitality. At the very least,
however, it is hard to see how it is dealing us a cultural blow."
VOL. 17: No. 15
3
Auxiliary Services
NTA’S PAY-TV SYSTEM UNVEILED: NTA, after introduc-
ing its pay-TV system (Vol. 17:14 pl9) in Hollywood
last week, immediately began negotiations with a num-
ber of prospective franchise-holders. The system is
available under a license agreement signed by NTA
with developer Home Entertainment Co. Inc.
NTA Pres.-Chmn. Oliver A. Unger and NTA director
Martin Leeds, who is president of HE, were in discussions
with potential franchisers representing New Orleans,
Mississippi, CATV groups, Midwest Video and Edward
Dukolf, who heads a Hawaiian -syndicate which has been
discussing pay TV with Telemeter (Vol. 17:14 pl2).
In charge of the demonstration were Leeds, Unger and
H. W. Sargent, electronics engineer who developed the
system. Unger hailed the system as the “beginning of a
new era in our industry,” and predicted pay TV would be
a national institution before long — with several pay-TV
systems “sharing the burden & the costs.”
HE, like Paramount’s Telemeter, uses closed-circuit
wire transmission, but Leeds contended that it is simpler
& more economical than any toll-TV setup yet seen, costing
less to manufacture, install and maintain.
The system operates with a low-cost ($600) master
control center, a coaxial cable which can be carried by
existing telephone poles, and a home installation by which
users are charged for programs. Unlike Telemeter, which
has a coin-in-the-slot installation on the TV set, the HE
unit has a meter outside the house which records charges
on a card which is to be collected monthly.
Program costs are registered when a customer punches
a button on a channel selector, which sends an impulse to
the master-control box to indicate what programs are
wanted. There are 2 programming channels, a “preview”
channel, and a fourth channel for control purposes.
A simple control unit is plugged into a wall jack in the
subscriber’s home, and there are no connections or altera-
tions made on his TV set. The channel selector is wired
into the home like a telephone installation. A punch card
in the meter box records the amount of entertainment used.
Subscriber Pays Only for Programs Viewed
The system does not deprive the viewer of seeing free
TV if he wishes. The cost to franchise holders licensed by
NTA will be approximately $40 for each of their sub-
scribers, but the cost to subscribers will be only for the
entertainment viewed. However, Leeds said there would
probably be a minimal charge of about $1 a month to the
subscriber, to insure the franchise-holder that use is being
made of the system. There is to be no charge for repeats.
Program costs will vary from 10 4 for cartoons to $1.50
for promised first-run movies or Broadway plays. Baseball
games were also promised.
Leeds estimated that when the system had one million
subscribers it would be in financial position to bid for
Broadway shows & championship fights. First-run movies
are available now, as are most other events, said the ex-
Desilu productions vp.
Unger said NTA plans to begin operations modestly,
probably in smaller communities, and utilizing CATV
systems. All programming is to be in color. NTA will be
exclusive distributor and will furnish some of the program-
ming, Unger added.
Leeds said the system could go into operation, “in 3
months,” that negotiations are now being concluded with
several manufacturers, and that no one company will be
given the entire contract to produce necessary equipment.
NTA does not plan to float a public stock issue in
connection with the system ; financing will be undertaken by
each franchise holder. The franchise holder or telephone
company will install the cable system, depending on the
local situation. Leeds contended phone cable costs would
not be exorbitant, saying this had been borne out in Tele-
meter’s Canadian test.
CATV systems are ready-made for the HE system
because the coaxial cable used on CATV is compatible with
the NTA system cable requirements, according to NTA.
Both systems use the same bandwidth; other systems are
not compatible because they require cable of greater band-
width acceptance, the company said.
A family with 2 sets, could be tuned into the same pay-
TV program, but only a single charge would be made.
The demonstration at the Glen Glenn Sound Studios in
Hollywood on Wednesday was followed by others during
the week. There’ll be more this week (April 10 & 11).
Among those at the first demonstration were a repre-
sentative from Telemeter, Matthew J. (“Matty”) Fox of
Tolvision Inc., KTTV Los Angeles Pres. Richard Moore,
KCOP Los Angeles vp & gen. mgr. Alvin Flanagan, pro-
ducers Don Sharpe and Warren Lewis, and NT&T Pres.
Eugene Klein.
Other NTA activity last week included election of
officers. Unger was re-named pres.; Ted Cott, vp for o&o
stations; Berne Tabakin, sales vp; E. Jonny Graff, East
Coast sales vp; Peter Rodgers, West Coast sales vp; Leon-
ard S. Gruenberg, sales development vp; Justin M. Golen-
bock, secy. At the April 3 meeting, Messrs. Unger, Tabakin,
Golenbock and Graff were named to the NTA board. Also
elected: M. N. Leeds, S. P. Norton and D. J. Melamed.
‘WHO NEEDS PAY TV?’ ASKS ADMAN: Pay TV got a
clobbering last week from a well-known N.Y. agency-
man, senior vp Arthur E. Duram of Fuller & Smith
& Ross. Addressing a luncheon meeting of the Pitts-
burgh Radio-TV Club, adman Duram lined up his pay-
as-you-look target and let fly with some choice Madison
Ave. buckshot:
On big-name stars: “My relatively honest count is
some 14 men & 12 women who would be worth a buck in
the home slot machine just to have them show up. But
these people, tax-wise and energy-wise, would never make
more than 2 shows a year, even for pay TV. The result —
one hour per week of new & valid attractions.”
On pay-TV sports, special events: “Under pay TV you
will get to see the 2 annual heavyweight championship
fights which are now blacked out, and you will see the
professional football games . . . then stop counting.”
On top-grade TV writers for pay-TV shows: “Does
he write any better at a quarter of a million fee than he
does at $12,500 ? Of course he doesn’t. There are few
fine writers in all of America, and the businessmen from
Zenith do not automatically create more simply by raising
the fee. Do you think that any fee would force a Tennessee
Williams or a Lillian Heilman to write material fit for the
whole family?”
On the “grand illusion” of pay TV: “The great hoax
that the pay-TV boys would work on us is the illusion of
untouched entertainment worlds. [But] it still has to
appear on the same old 24-in. TV screen. Regardless of
who provides our programs, the idea is still to see the
offerings in your home, where the taboos of moral issues
& censorship must remain strict.”
4
On pay-TV’s history & development: “Then & now the
intention was to make a financial success and not to solve
any particular programming problem. With so many people
willing & so many uninformed enthusiasts talking about
[pay TV] as though it were a good thing — why is it still
fighting for its life in experimental markets?”
On “mature” programming in pay TV: “Intellectuals
project their own tastes, values and yearnings on the
masses who unfortunately do not share them. They can’t
bring themselves to accept the fact that when audiences
pick their favorite entertainment, they again and again
pick the frivolous over the serious, the trivial over the
important. When you couple this fact with the cost of
producing . . . you realize that our ‘intellectual’ segments
just never are going to get catered to. Minority groups
are served best by . . . interesting shows outside of prime
evening time. There is not a vast reservoir of talent &
material ready to silence the critics & entertain the public.”
On pay TV’s meaning to advertisers: “There is no
legitimate basis on which print media compares in any way
to TV. If [free TV] is taken away from us, in whole or
in part, on the flimsy excuse of making a handful of people
rich, I’d hate to be the one who explains [it] to my clients.”
■
Etobicoke Gets Broadway (for $1.50) : Playing to an
invitation-only theater audience in N.Y., and to a Tele-
meter pay-TV audience in suburban Toronto, Carol Chan-
ning stepped downstage to the footlights of the Eugene
O’Neill Theatre April 2 to make a little curtain speech.
The occasion, she said, was “history-making.” She’d just
completed the first on-stage telecast of a current Broad-
way success, “Show Girl,” to a paying home TV audience.
The production was handled for Telemeter by Theatre
Network TV Inc. The show was the regular performance,
there were no cameras onstage, lighting was a bit brighter
than theatrical levels, and concessions for TV were limited
to such things as a blue tux shirt for supporting star
Jules Munshin (although a couple of mildly-blue numbers
remained in the show, TV or no TV). Results so far in
Etobicoke, according to Telemeter: “We’re waiting until
our experience with several different types of entertain-
ment enable us to make estimates on a comparative basis.”
Govt. Network Planned: All federal civilian agencies
in 50 states, Puerto Rico and the Virgin Islands 'will be
serviced by a unified Federal Tele-communications System
under 3-year plans developed by the General Services
Administration and Office of Civil & Defense Mobilization.
Inter-connected with existing commercial & military sys-
tems, FTS will include voice, teletypewriter, data and
facsimile communications. GSA administrator John L.
Moore & OCDM Dir. Frank B. Ellis said FTS “will incor-
porate engineering features of great value in a national
emergency.”
Pentagon TV Readied: Installation by Foto-Video
Electronics Inc. of a closed-circuit color-TV system at Air
Force hq in the Pentagon, where 5 weapons-board panel
rooms & 7 conference rooms will be linked, is nearing
completion. Foto-Video will maintain equipment in initial
operation of the system.
Station-CATV Conflict Ends: The protest of KXLJ-TV
Helena, Mont, against the grant of a microwave to Capital
City TV Inc. to serve a CATV system in Helena has been
dismissed by FCC after the settlement of their differences
by the contestants.
Vhf Booster CPs Granted: Ch. 10 & 12, Baker, Mont.,
to Baker TV Booster Inc.
APRIL 10, 1961
NAB BACKS FCC’S CATV BILL: “To clarify the NAB posi-
tion,” NAB Pres. LeRoy Collins has announced support
of FCC’s proposed CATV regulation bill S-1044 (Vol.
17:8 plO).
In letters to FCC Chmn. Minow and Commerce Com-
mittee Chairmen Sen. Magnuson (D-Wash.) & Rep. Har-
ris (D-Ark.), Collins stated:
“NAB does not advocate government regulation merely
for the sake of regulation. But, as broadcasters committed
not only by law but by conviction to serve the public inter-
est, we recognize there are instances when that public in-
terest— which must be the overriding consideration of us
all — requires the protection of governmental regulation
soundly predicated . . .
“The majority of CATV systems provides a valuable
service to the public, bringing TV signals to certain areas
where, because of geographic or economic realities, free-
TV reception is not available. In these cases no serious
incompatibility exists between the free-TV broadcasters,
the CATV operator and the public interest.
“In a minority of cases, however, the interests of
CATV operators and of free-TV broadcasters seriously
collide. And we are convinced that this collision actually
operates without warrant to deprive certain areas of local
free-TV service. It is in these instances where we regard
it essential that the FCC be given statutory authority to
determine the extent of necessary CATV regulation . . .
It is the position of the NAB that the legislation proposed
by the FCC will not create an undue burden on the develop-
ment & operation of CATV systems.”
Foreign
Sweden’s American Radio ‘Pirate’: Anchored 4 miles out-
side Sweden’s territorial waters, an American owned &
equipped floating radio station is beaming music & com-
mercials into Stockholm, in defiance of the country’s edict
against both TV & radio advertising. In retaliation for the
bootleg broadcasts, which began March 8, Sweden has
barred the ship, the Bonjour, from its ports except in dire
emergency.
The Bonjour is registered to Nord Establishments, a
Liechtenstein company which Robert F. Thompson of Dallas
says he owns. The ship is equipped with $300,000 of radio
broadcast & studio equipment installed by Visual Elec-
tronics Corp. of New York City. Visual export mgr. Bert
Kupperman said last week that the vessel carries two 10-kw
transmitters and a combiner, to permit 20-kw operation
during daytime broadcasts and 10-kw at night. He reports
that the radio “pirate” has been deluged with more adver-
tising than it can handle, the majority of it from West
German auto & radio manufacturers.
The floating station broadcasts on 606 kilocycles in the
495-meter medium-wave band. Its programs & commercials
are taped in weekly batches on 14-in. reels in a Stockholm
studio. The reels are delivered to the ship & transmitted
from a machine that can operate for 9 hours unattended.
Such has been the success of the Stockholm pirate sta-
tion that Nord Establishments reportedly is planning
similar radio ships for operation off Goteborg and Nice.
British TV Writers’ School: Britain’s commercial TV,
running into a shortage of TV-trained writers, has formed
its own training school, backed by 3 ITV companies (ABC,
A-R, and ATV).
VOL. 17: No. 15
5
The FCC
FCC PROGRAM FORM ATTACKED: Philco found little to
commend in FCC’s proposed changes in its program
forms (Vol. 17:9 p2), and it used its comments last
week as another forum to attack NBC, whose Ch. 3
Philadelphia (WRCV-TV) it seeks. (See below.)
Basically, Philco believes that the Commission’s pro-
posal to allow stations to give a “narrative” statement of
their program proposals is an invitation to obfuscation.
Philco said it very much doubts that “broadcasters
have a compulsion to candor which heretofore has been
detected by neither the public nor the Commission.” It
proceeded to analyze some of WRCV-TV’s public-service
programs, as described in the station’s 1960 renewal appli-
cation, and noted that some of them were presented be-
tween midnight & 8 a.m. but that the time of telecast
wasn’t mentioned in the application.
Philco offered several suggestions which it said would
give FCC a better basis on which to judge a station’s per-
formance— including more definite description of programs.
FCC vs. Justice Dept, on Philco Protest: FCC is sticking
by its guns in the much-litigated case in which Philco seeks
a hearing to air monopoly charges against RCA-NBC.
Philco, which is seeking to wrest away NBC’s Ch. 3
(WRCV-TV) Philadelphia, had protested the station’s
renewal. FCC threw out the protest without giving Philco
a hearing, saying the protest didn’t fill the requirements
of former Sec. 309(c) of the Communications Act. Philco
is appealing the Commission action.
The Justice Dept, recently agreed with Philco, filing
an amicus curiae brief in the Court of Appeals (Vol. 17:14
p2). Last week, FCC responded to the brief, asserting
again that Philco’s allegations against RCA-NBC weren’t
sufficient to warrant a hearing. Justice had argued that
the then-pending antitrust litigation against RCA-NBC —
which ended with a nolo contendere plea requiring NBC
to dispose of WRCV-TV — was enough to warrant an FCC
hearing. Said FCC last week:
“A consent decree would add nothing to allegations
otherwise insufficient. It does not in any sense resolve the
issues in the antitrust case and, in the absence of adequate
allegations by a protestant of conduct warranting a hear-
ing, does not itself call the qualifications of a licensee into
question. As the Department’s own memorandum indicates,
a consent decree is merely the end result of a bargaining
among the parties, government & private . . .
“The Dept, of Justice, we believe, has primarily di-
rected itself to broader questions than those before this
Court, questions which need not be resolved here.”
The Commission made it clear that it wasn’t indifferent
to antitrust matters, saying: “In deciding that the Philco
protest was inadequate, the Commission, of course, did not
rule or decide that it would in no context consider ‘anti-
trust’ questions concerning NBC.”
Vhf Translator CPs: Ch. 4, Lovell, Wyo., to Lovell
Byron Cowley TV • Ch. 11, Clay Center, Kan., to City of
Clay Center (temporary authority) • Ch. 12, Worland,
Wyo., to Farmers TV Assn, (temporary authority).
FCC Allocations Actions: (1) Denied petition to sub-
stitute Ch. 4 for Ch. 13 in Flagstaff, Ariz.; (2) proposed ad-
dition of Ch. 34 to Blythe, Cal.; (3) added Ch. 15 to Madi-
son, Wis., substituting Ch. 76 for Ch. 15 in Richland Center.
Congress
Contest For Consumers: Sens. Neuberger (D-Ore.) &
Javits (R-N.Y.) are competing for the title of No. 1 Con-
gressional champion of the consuming public. Mrs. Neuber-
ger has a head start with 14 co-sponsors of a resolution
(S. Res. 115) setting up a select committee on consumer
interests. She told the Senate it would explore such “major
problems” of buyers as that posed by FTC’s case against
TV commercials for analgesic preparations (Vol. 17:12 p8).
Javits, with only 4 other Senators lined up on his side,
submitted a rival measure (S. Res. 119) establishing a
select committee on consumers. Meanwhile, there was talk
—but so far no action — at the White House about setting-
up a cabinet-level consumers dept, in the govt. Outlining-
administration plans in an April 7 message to the Council
on Consumer Information, President Kennedy said only
that such agencies as FTC are taking “appropriate action”
to protect consumers.
ETV Report Postponed: HEW Secy. Abraham Ribi-
coff asked House Commerce Communications Subcommit-
tee Chmn. Moulder (D-Mo.) for more time last week to
draft an administration statement which is expected to
criticize a half-dozen pending, aid-to-ETV proposals (Vol.
17 :14 pl7). Ribicoff said in a letter to Moulder — who kept
his hearing record open — that he hadn’t had time yet to
complete his study of the House measures. They are sim-
ilar to a Senate-passed bill (S-205) by Sen. Magnuson (D-
Wash.) which Ribicoff opposed. Moulder also was awaiting
word from Commerce Committee Chmn. Harris (D-Ark.) &
ranking minority member Rep. Bennett (R-Mich.) on their
choice of a Communications Subcommittee replacement
for Rep. Avery (R-Kan.), who was reassigned to the Rules
Committee.
Alford Heads Ad Unit: Rep. Alford (D-Ark.) is the
new chmn. of the Advertising Subcommittee of the House
Small Business Committee headed by Rep. Patman (D-
Tex.). Replacing Rep. Brown (D-Mo.), who was defeated
for re-election, Alford will have jurisdiction in any in-
quiries into broadcast time-selling practices affecting-
smaller advertisers. Back in 1959 Brown promised a “pains-
taking & factual” investigation into TV & radio advertising
(Vol. 15:12 p4), but the proposed hearings never got
started, and Alford has no plans yet to pick up where
Brown left off. Other members of his Subcommittee (full
name: Subcommittee No. 6 on Advertising & Growth
Opportunities for Small Business) are Reps. Evins (D-
Tenn.), Roosevelt (D-Cal.), Avery (R-Kan.), Robison (R-
N.Y.).
Moss Gets Into Act: Chmn. Moss (D-Cal.) of the House
Govt. Operations Information Subcommittee which investi-
gates govt, censorship practices, has injected himself into
the Untouchables controversy (Vol. 17:14 p6). In a letter
to Federal Prisons Dir. James V. Bennett, he asked for
an official justification of Bennett’s threats to oppose
renewals of FCC licenses of stations which carried A1
Capone episodes on ABC-TV’s bang-bang show (Vol. 17:3
p 14 et seq.) . Moss (who also is a member of the Commerce
Communications and Regulatory Agencies Subcommittees)
announced no plans for any hearings on the Untouchables
case, but said he wanted to look over the record.
Lee Speech Reprinted: The text of FCC Comr. Lee’s
March 7 speech to the N.Y. State Bcstrs. Assn., calling on
Albany legislators to activate uhf ETV CPs (Vol. 17 :11
p7), was inserted in the April 3 Congressional Record by
Sen. Schoeppel (R-Kan.).
6
APRIL 10, 1961
Programming
ABC & WBC MAP LATE-NIGHTERS: With prime-time
availabilities in short supply, TV programmers are
tuning their attention to what used to be dismissed as
“marginal” time. Due to be widely discussed in the
near future among station operators and TV admen are
after-hours show plans of ABC-TV at the network level
and Westinghouse Bcstg. Co. in the syndication field.
Actually, they are closely related.
Plans at ABC-TV to invade late-night networking
moved ahead last week with the announcement of ABC
Final Report, an 11-11:12 p.m. Monday-through-Friday
news series with “a new format & approach to TV news-
reporting.” A 3-minute local weather report will round
out the quarter-hour segment.
The show, developed by John Madigan (ABC News
dir.) & William McSherry (National TV News editor), will
debut in N.Y. & Washington under Sun Oil sponsorship
next week (April 17), but will be expanded to the full
network in the fall. The show’s premiere will follow the
completion of the Oscar Awards telecast.
The series will borrow more from NBC-TV’s relaxed,
Huntley-Brinkley newscast techniques than from the more
formal style once practiced by CBS-TV. There’ll be “use of
living-room language conversational approach” for news
delivery, commentary, seminar discussions, and visual
techniques (split-screen, rear-screen projection, newsfilm,
animated charts, etc.).
ABC has had late-night programming in the blueprint
stage for some time. Among plans considered : (1) Reruns
of 60-min. film shows from Warner Bros, and other sup-
pliers. (2) A low-budget, live variety show something like
Jack Paar’s. Of the 2 plans, the former is closer to reality.
WBC Syndication Plans
On the syndication front, Westinghouse Bcstg. Co. is
tackling the late-night program problem from another
angle. Most non-NBC stations combat that network’s Jack
Paar Show with feature films in late-night slots. Last
week, WBC Productions — the station firm’s recently-
formed production offshoot — was busily pitching another
formula : A syndicated video-taped pair of programs called
PM-East and PM-West. Running time for the pair is 90
min. nightly, as long as the average feature movie.
The East show will be taped in N.Y. and will feature
Mike Wallace as host with Canadian telepersonality Joyce
Davidson as a regular. The West portion, featuring San
Francisco Chronicle columnist Terrence O’Flaherty as host
and “hungry i” proprietor Enrico Banducci as talent
coordinator, will be taped at WBC-owned KPIX San Fran-
cisco. Both shows will have special feature segments,
guest stars, and will act as “a stage for performers of
professional but unexposed talent,” according to WBC
exec, producer Ben Park.
The shows will replace current late-night shows on the
5 WBC stations (2 of which, incidentally, are affiliated
with NBC and carry the Paar show). Tapes, or film
transfers, will be offered for syndication in non-Westing-
house markets following a 2-week show tryout in Boston
starting May 22. In N.Y. the most-likely outlet is Metro-
Media’s WNEW-TV. Elsewhere, ABC affiliates are a likely
customer group; most are lightly-stocked on feature films
(at the urging of ABC-TV) and ABC will soon be provid-
ing its late-night newscast that would provide a good lead-
in to the WBC series.
Networks Set Sports Specials: There was a sudden flurry
of activity on the TV sports front last week as ABC-TV
announced a new sports feature & NBC concluded nego-
tiations for an old one.
An “exclusive” 20-part series of amateur & profes-
sional world sports events will be a Saturday-afternoon
fixture on ABC-TV, April 29-Sept. 9. Titled ABC's World
of Sports, the network hopes it will be at least a partial
solution to the summer-season programming problem of
heavy schedules of film reruns. Events will include: France’s
Le Mans car race, Moscow’s U.S.-Russian track & field
championships, the British open golf championship, the
Japanese All-Star baseball game, and Jack Kramer’s tennis
tournament from Mexico City.
“Virtually all events will be produced live or on tape
and presented the day of the event or as soon after as pos-
sible,” said ABC programming vp Thomas W. Moore.
Slated to follow ABC’s major league baseball games (5-7
p.m. in the East), the events run from 90-min. to 2%
hours each. ABC has already sold nearly half of the series
to R. J. Reynolds and General Mills, and anticipates no
problem in disposing of the rest of the time. Lauding the
series as “a step toward global TV” (see p. 12), Moore
said a 140-station line-up would reach 92% of U.S. TV
homes. Jim McKay will host the series and each week a
sports expert will appear, “including such people as Stirl-
ing Moss, Arnold Palmer, Bill Veeck and Jack Kramer.”
With an eye toward the fall of both 1961 & 1962, NBC
again copped one of the sports world’s most coveted events
— the National Football League championship game. The
network outbid CBS, Sports Network Inc. and TelePromp-
Ter, for TV-radio rights. An NBC event since 1955, the
new 2-year contract price of $615,002 per game is triple
what the netwoi-k had been paying the League. Tele-
PrompTer’s bid is thought to be the first pay-TV effort at
optioning the championship game.
TV Plea Fails: Convicted kidnaper-slayer Melvin Davis
Rees Jr. has lost his argument in federal court that re-
enactment of jury deliberations by WBAL-TV Baltimore
was grounds for a new trial (Vol. 17:14 p8). Judge Roszel
C. Thomsen sentenced the jazz musician to life imprison-
ment April 6 after denying defense pleas that the guilty
verdict be upset because the one-hour TV show indicated
that the jury had debated issues not introduced at the
trial. Rees was accused of killing at least 5 persons, but
was tried only for the deaths of a woman & her daughter.
Texas Debate Proposed: Free time for a 30- or 60-min.
run-off election debate has been offered to Texas Senatorial
candidates William A. Blakley (D) & John Tower (R) by
the 4-station West Tex. TV Network. Pres. W. D. (Dub)
Rogers, whose KDUB-TV Lubbock was involved in a paid-
time hassle with losing Democratic candidate Maury Mav-
erick Jr. (Vol. 17:14 pl.2), said Blakley & Tower could set
their ground rules, so long as they appear in person.
77 Upset: Way Out, CBS-TV’s new dramatic series
replacing The Jackie Gleason Show (Fri. 9:30 p.m.), out-
stripped the last half of ABC-TV’s formidable 77 Sunset
Strip in Arbitron competition at its March 31 premiere.
Scores were 19.7 for the new show over Sunset Strip’s 18.1.
The series deals with tales of the macabre, unusual and
supernatural, and is hosted by Roald Dahl.
U.S. Steel is 8th-Season Sponsor: TV’s oldest continu-
ing 60-min. dramatic series, The U.S. Steel Hour, will be
back again this fall (Vol. 17:14 p7) for its 6th year on
CBS. It debuted on ABC-TV in October 1953.
VOL. 17: No. 15
7
HOW NEW SHOWS RATED (Cont.): Top honors in the
Nielsen sweepstakes may go to CBS-TV when average-
audience levels of the 43 shows new to network TV this
season are calculated for October 1960 through Feb-
ruary 1961 — but they only tell part of the story,
according to ABC-TV. The situation, ABC-TV officials
told us last week in N.Y., is something like a horse race
that’s being judged by the average speed of the horses
around the whole track rather than the entries’ posi-
tions as they whip across the finish line. ABC’s view of
what’s going on behind “average audience levels for the
season” (Vol. 17:14 p5) includes these points:
(1) Taking only the Oetober-December 1960 period
(roughly, the start of the season), CBS’s new shows were
ahead of ABC’s by 9% (18.3 AA vs. 16.7 AA). ABC’s new
shows, in turn, were 13% ahead of NBC’s entries (16.7
AA vs. 14.8).
(2) Jumping ahead to the January-March 1961 period,
Nielsen figures show that CBS was still in the lead and
even gained somewhat (to 19.1 AA), but ABC moved up
(to an 18.4 AA) and whittled CBS’s advantage to 4%
NBC’s new shows fell behind, improving ABC to a 28%
rating advantage (18.4 A A vs. 14.4 AA).
(3) The slow-start, strong-finish situation is caused,
said ABC, by several factors, chiefly: (a) ABC-TV has
“pioneered” with network use of some unusual program
types, such as animated-cartoon situation comedy, and thus
the network “requires more time for its new programs to
catch on.” (b) Station managers in 2-station markets
“initially balk at off-beat new ABC series.” Hence it’s
“difficult for ABC’s new shows to jump off to as quick a
start as CBS’s on a full national basis.”
(4) A good example of this last problem, said ABC,
was The Flintstones. Last October, it had a line-up of 128
stations (92.1% coverage), a Nielsen AA of 18.2 and an
audience share of 31.8. As its popularity grew, so did its
line-up — and ratings. In March 1961, the station line-up
had grown to 170, coverage had increased to 96.0%, rating
had hopped to 27.3 and share to 43.3
(5) In the 50 Nielsen-measured cities where there’s
equal-facility competition among the networks, and no
slugfests for prime time availabilities on split-affiliation
outlets, ABC has been strong since last fall. “Over the
full season to date — October through March — ABC’s new
shows led CBS by 12% and NBC by 38%, ” said ABC.
Day Attacks TV-radio News: Pressure from Washing-
ton, Madison Ave. and broadcasters themselves is “sabotag-
ing” TV-radio news, charged John F. Day, ex-CBS news vp
who resigned Feb. 4 after a news-dept. shakeup (Vol. 17:6
pll). In a WBAI-FM N.Y. broadcast, Day accused the
govt, last week of “making demands upon or criticisms of
broadcasting that it would never think of directing at news-
papers or magazines.” Sponsors & agencies have “a more
subtle influence,” he said. “They can & do complain that a
news program is too heavy, dealing too much with ideas
and not enough with human interest.” And, he added,
“there is a never-relenting pressure to have newsmen
endorse the product, deliver the commercials or use lead-
ins or introductions.” The most serious offenders are TV-
radio industry leaders, Day said. “The drive of so many
station & network owners to squeeze out the very last
penny of profit, the concept of TV-radio as show business
and the desire to avoid controversy are the foremost rea-
sons why broadcasting has not realized its potential.
Latest Fall-Schedule Information: Although about 9 out
of 10 regularly-scheduled fall shows are now locked in with
network time periods and/or sponsors, some changes have
been made in the 1961-’62 schedules since our last report
(Vol. 17:14 p6). Admen who have pinned up their “Tenta-
tive Network Program Lineups for Fall” chart should
therefore make the following changes on it:
ABC-TV: The 20th-Fox 60-min. show scheduled for
Sun. 7 :30-8:30 p.m., The Hunters , has been ditched, report-
edly because of network worries about possible African
controversy (see p. 10). No show is firmly scheduled, al-
though another 20th-Fox show, Follow the Sun (not yet
piloted), is being discussed. Also scratched (because of
opposition from Nevada hotelmen & civic officials — see p.
10), is Warner Bros.’ Las Vegas File, Sun. 10.11 p.m. In its
place will go Adventures in Paradise, shifting from the
Mon. 10-11 p.m. slot. What fills the Monday opening thus
created isn’t certain. Possibility: Warner Bros.’ Solitaire.
Warner Bros. Room for One More has been abandoned,
with Ozzie & Harriet taking over the Thursday 7.30-8 p.m.
time. The Racers, an ABC Films package complete with
sponsor (Auto-Lite), moves into the Friday 7.30-8 p.m.
period.
CBS-TV: Checkmate, the Jack Benny-CBS-Revue 60-
min. show which has been holding down the Sat. 8:30-9:30
p.m. slot, was included in our chart. Early last week, the
word from CBS-TV was that the spot would be filled by
Plautus Productions’ The Defenders and that Checkmate
was definitely scratched — a real oddity, considering that
it was 5th-highest-rated among 43 new shows which de-
buted last season (Vol. 17:14 p6). Never underestimate
MCA-Revue salesmanship, however. By mid-week, Check-
mate was suddenly given a new lease on fall life, shifting
to a Wed. 8:30-9:30 p.m. period, replacing CBS-TV’s own
package, Beachfront. CBS present plan is to fill the Friday
10-11 p.m. slot vacated by the rescheduled The Defenders
with a back-to-back pair of hair-raisers — Rod Serling’s
Twilight Zone (which apparently will stay in its 30-min.
form) and the network’s own recent rating success, Way
Out. The blank spot in the Thursday-night CBS schedule,
9-10 p.m., has been filled with The Investigators, a Revue
package.
NBC-TV: Of the 3 networks’ fall schedules, NBC’s
seems to be firmest. Only one change is on the horizon at
the moment — and even that may not go through. Just as
ABC and Warner Bros, have been pressured by Las Vegas
innkeepers, so has been NBC and the Goodson-Todman Las
Vegas Beat, currently blueprinted for Fri. 8:30-9:30 p.m.
NBC’s official answer last week was “we are still consider-
ing” the G-T show. However, also being “considered” by
NBC-TV are Villa Portofi.no, an NBC package, and House
on Rue Riviera — possibly since Mediterranean hotel pro-
prietors are far less likely to gripe.
Hope’s High-Budget NBC Specials: A series of 60-min.
Bob Hope specials for next season was under discussion
last week between NBC-TV and James Saphier, Hope’s
agent. “There is a great deal of sponsor interest,” said an
NBC spokesman, pointing to the “record-breaking ratings”
wen by this season’s Hope Buick specials. Rumored price
for the Hope shows, of which there’ll probably be 6 to 8:
about $350,000 each. In another area, Hope is in negotia-
tion with MCA which has offered him $1 million for 38
acres he owns next to its Revue studios. He bought the
land 18 years ago he told us, for $16,500 “as a favor to my
brother,” who was entering the real estate business.
8
APRIL 10, 1961
Networks
Ole! Another ABC Latin Deal: The latest TV agreement
south of the border, announced last week by Don Coyle,
pres, of ABC International TV Inc., is a “business rela-
tionship” with Difusion Contemporanea, Buenos Aires.
The Argentine firm, of which Norman Pentreath is
pres., hopes to start commercial telecasting on Ch. 11 in
Buenos Aires (800,000 TV homes) in June. Under the
ABC-Difusion Contemporanea agreement: (1) ABC will
provide “financial, programming & administrative assist-
ance” to the station. (2) ABC International will act as
sales rep for the station in N.Y. (3) ABC won’t hold a
minority interest in the station ; that’s forbidden by Argen-
tine law.
As things now stand, ABC International has business
liaison with 12 Latin-American TV outlets in 8 countries:
Costa Rica, El Salvador, Guatemala, Honduras and Nica-
ragua (the 5-station Central American TV network) ;
Venezuela (the 5-station VeneVision network); Ecuador
(Primera TV Ecuratoria, S.A.); Argentina.
ABC is not the only network with an eye for Argentine
TV deals. NBC Enterprises has “assisted financially” ( i.e
loaned money at modest interest) to Compania Argentina
de Television — known as CADETE. CBS Stations Div. has
an Argentine TV holding, not in a station, but in Proartel,
a production concern which provides sales & program serv-
ices to the Ch. 13 TV outlet in Buenos Aires. With the
ABC deal, all 3 U.S. networks are now TV-represented in
some manner in Buenos Aires, 8th-largest city in the world.
Network Television Billings
January 1961
(For Dec. report, see Television Digest, Vol. 17:10 p6)
January up 7.1%: Network TV’s Jan. 1961 gross time
billings totaled $61.8 million, compared with $57.7 million
in Jan. 1960. TvB’s latest compilation shows ABC-TV to
be the biggest percentage gainer, with January billings of
$15.9 million — up 19.9% over the same month last year.
NBC-TV led in monthly dollar volume with a 9.6% rise to
$23 million. Traditional leader CBS-TV slipped behind NBC
as its billings declined 2.3% to $22.9 million from $23.5
million a year earlier.
NETWORK TELEVISION
Jan. 1961 Jan. 1960 % change
ABC $15,898,310 S13.260.010 +19.9
CBS 22,930.402 23,477,358 — 2.3
NBC 23,003,680 20,980,897 + 9.6
Total $61,832,392 $57,718,265 + 7.1
Note: These figures do not represent actual revenues inasmuch as
the networks do not divulge their actual net dollar incomes. The figures
are compiled by Broadcast Advertisers Reports (BARI and Leading
National Advertisers (LNA) for TV Bureau of Advertising (TvB) on
basis of one-time network rates or before frequency or cash discounts.
NBC Absorbs Participation Unit: The latest re-align-
rnent of NBC-TV’s organizational structure concerns the
network’s Participating-Programs Unit, which has been
responsible for sales & programming of the Dave Garro-
way-Today Show and the Jack Paar Show. Mostly, it’s a
bookkeeping shuffle. The unit’s special sales squad will
now report to the network’s sales dept.; the program
staffers will report to the NBC program dept. One result
of the move: Participating-programs vp Jerry A. Danzig
announced his resignation.
NETWORK SALES ACTIVITY
ABC-TV
The Roaring Twenties, Sat. 7:30-8:30 p.m., participations
eff. April and May respectively.
Johnson & Johnson (Young & Rubicam)
Watchmakers of Switzerland (C&W)
Leave It to Beaver, Sat. 8:30-9 p.m., part. eff. April.
Colgate Palmolive (Ted Bates)
Walt Disney Presents, Sun. 6:30-7:30 p.m., part eff. April.
General Mills (Dancer-Fitzgerald-Sample)
CBS-TV
Summer Sports Spectacular, Thu. 7:30-8:30 p.m., co-spon-
sorship eff. April 27.
Joseph Schlitz Brewing (JWT)
Bristol-Meyers (DCS&S)
Malibu Run, Wed. 7:30-8:30 p.m., part. eff. June 14.
W aimer-Lambert Pharmaceutical (L&F)
Daytime programming, Mon.-Fri., 10-12 p.m., part. eff.
May 15.
S. C. Johnson & Son (FC&B)
Father of the Bride, Fri. 9:30-10 p.m., co-sponsorship eff.
Sept. 29.
General Mills (BBDO)
Campbell Soup (BBDO)
1961 Miss America Pageant, Sat. Sept. 9, 9:30-12 p.m.
Philco (BBDO)
Pepsi-Cola (BBDO)
Toni (North)
General Motors (D. P. Brother)
NBC-TV
Tales of Wells Fargo, Sat. 7:30-8:30 p.m.; Thriller, Mon.
10-11 p.m., part. eff. fall.
American Tobacco (SSC&B).
Reynolds Aluminum Hour-Dick Powell Mystery Theatre,
Tue. 9-10 p.m., co-sponsorship eff. fall.
Reynolds Metal (Lennen & Newell).
Dr. Kildare, Thu. 8:30-9:30 p.m., part. eff. fall.
Singer Sewing Machine (Young & Rubicam)
Warner-Lambert Pharmaceutical (L&F)
Colgate-Palmolive (Ted Bates)
Dinah Shore Show, Fri. 9:30-10:30 p.m., co-spon. eff. fall.
American Dairy Association (no agency)
Circus Show, Fri. 7:30-8:30 p.m.; Your Saturday Night
Movie, Sat. 9-11 p.m., part. eff. fall.
Seven-up (J. Walter Thompson)
Noxzema Chemical (SSC&B)
The Americans, Mon. 7:30-8:30 p.m.; Michael Shayne, Fri.
10-11 p.m.; The Shirley Temple Story Book,
Sun. 7-8 p.m., part. eff. May 1.
Walt Disney Productions (no agency)
Thriller, Tue. 9-10 p.m.; part. eff. May 8 & July 4 resp.
Colgate-Palmolive (Ted Bates)
Pepperidge Farms (OB&M)
One-Day Walkout at CBS: 300 CBS-TV stagehands
staged a N.Y. live show of their own when they walked off
the job Sunday April 2. The stagehands — members of Local
1, International Alliance of Theatrical Stage Employes —
were protesting the CBS dismissal of 3 TV lighting direc-
tors— a “necessary personnel cutback,” according to the
network. CBS supervisory personnel replaced the strikers
on Sunday. By Monday, lighting directors & stagehands
were back at their posts, “pending the outcome of CBS-
IATSE negotiations.” By Tuesday the dispute had been
resolved “amicably & to the satisfaction of both parties,”
according to CBS. “The men are all working and every-
thing’s in the best of harmony,” IATSE told us Wednesday.
VOL. 17: No. 15
9
Film & Tape
STATE-OF-THE-UNION AT NTA: It’s been tough sledding
recently for NTA because of current trends in the
network & syndication film markets, but things should
get better before long. So reported NTA Chmn. Oliver
A. Unger April 3 at the firm’s annual shareholders’
meeting in N.Y., a meeting held on the eve of a Holly-
wood demonstration of a new pay-TV system proposed
by NTA (see p. 3).
Financially, NTA was in the uncomfortable position of
having what might have been a profitable income nullified
by heavy write-downs of film inventories and annual inter-
est rates of some $2.5 million on owed money. Result: A
loss of more than $7 million during fiscal 1959-’60 (Vol.
17:8 p20; see financial table for fiscal 1961’s first quarter).
Debt-reduction, however, could well be as much as $6
million on an $8 million sale of WNTA-TV N.Y., Unger
told stockholders. Contrary to expectations, he did not
reveal whether any of the several bidders for the Ch. 13
independent (Vol. 17:14 p9) had been successful — although
David Susskind & Paramount Pictures, regarded as having
an inside track in the bidding, proceeded last week with
plans of their own (see next column).
Two NTA shareholders, Leonard Davis & Phillip L.
Handsman, who are having a proxy fight with former NTA
parent NT&T (Vol. 17 :14 p9), extended their battle to the
NTA meeting. Davis’s attorney, Edward R. Aronow, stated
that Davis (who holds 5,000 NTA shares) would demand
that NTA secure the approval of two-thirds of its stock-
holders before selling WNTA-TV, which Davis considers
a major asset of the firm. NTA management stated that
no such permission would be sought.
Feature ‘Glut’ Drops Prices
As for the state of the feature markets, Unger re-
ported that NTA had faced a “glut” of bulk-sold feature
packages from competitors which had “disrupted the mark-
et” and forced prices down. In the telefilm area, things
were no better; “expansion of network schedules & the
continual flow of reruns have not only depressed the market
but utilized the greater part of available time,” said Unger.
The trend to 60-min. shows on networks also hasn’t helped
syndication. NTA’s best bet for the future in TV pro-
gram distribution, according to Unger, was in “develop-
ment of specialized programming aimed at a . . . limited
segment,” such as the firm’s financially successful The
Play of the Week.
Unger disclosed that NTA has renegotiated its 20th-
Fox deal for distributing movies to TV. The new deal
provides for a reduction in NTA’s $9,260,000 debt to 20th-
Fox and for a return of distribution rights to 20th of 100
movies. Unger told us in Hollywood that this did not
portend any cooling off of relations with 20th. “At the
moment,” he said, “we’re taking a deep breath and they are,
too. Our relations with 20th are excellent.”
Sinatra & Arnaz Feud Over “Untouchables”: Frank
Sinatra, proud of his Italian ancestry, is the latest to
criticize Desilu’s The Untouchables for its use of Italians
as heavies (Vol. 17:12 et seq.). The singer took the issue
up personally with Desilu Pres. Desi Arnaz in Palm
Springs, and the argument became so heated they nearly
came to blows, according to associates. As a result, Sinatra
is moving his Essex Productions from the Desilu Gower
studios. Essex will film its movie “X-15” at the lot, but
only because it must contractually, a Sinatra associate said.
Paramount, Susskind in Alliance: There’s now an official
partnership between Paramount Pictures and the David
Susskind-Alfred Levy TV production firm, Talent Associ-
ates, confirming negotiations we reported in Vol. 17:14 p9.
Under the deal: (1) Paramount will acquire a 50%
interest in TA. (2) The services of Susskind & Levy, exec,
vp & pres, respectively of TA, will be devoted “exclusively”
to TA. (3) Paramount TV production (film, tape, car-
toons) will be integrated with TA production to avoid over-
lap. (4) TA will be featured in future plans for Telemeter
pay-TV productions, and possibly in the area of Paramount
features. (5) TA will also feature in the operation of
WNTA-TV N.Y.— if Paramount & TA acquire it.
The financial position of TA is “sound,” Paramount
reported last week, with TA having “cash in excess of $1
million and with no bank or funded debts outstanding.”
TA assets include all TV programs & films produced by
the company since its inception in 1949. Gross TA income
in 1960: “Approximately $5.5 million.” Details of the
Paramount buy-in weren’t disclosed; Paramount stated
only that Susskind & Levy had “received cash & an
unspecified number of shares of Paramount Pictures Corp.
common stock.” It’s believed, however, that Paramount
paid about $300,000 in cash and in the area of 12,000
Paramount shares — valued at $943,500 at the April 6 closing
price of $78.62% a share on the NYSE. Announcement of
the Paramount-TA liaison came jointly April 7 from
Paramount Pres. Barney Balaban, and from the TA exec-
utives.
612 New Hollywood Post-1 948s: There are (or soon
will be) exactly 612 post-1948 Hollywood-produced
movies in station syndication (new since last fall) from 5
major disetributors. This figure does not include: (1) Over
1,000 post-1948s now in TV circulation produced by Holly-
wood independents (such as “African Queen,” “Moulin
Rouge,” “High Noon,” and nearly 300 B-grade Westerns
and action films) not affected by the talent-union TV freeze
prior to 1960. (2) Nearly 900 post-1948s as recent as
1959-60 produced by British major studios & independents
(“Pursuit of the Graf Spee,” “Breaking the Sound Bar-
rier,” “Great Expectations,” etc.). (3) Over 200 various
independently-produced films from foreign sources or U.S.
distributors handling foreign films (such as “Rififi,” “Ro-
dan,” “La Strada,” etc.). These figures, added to the 612,
produce a grand total in excess of 3,000 movies available
to stations.
Here’s the made-in-Hollywood TV-feature roster at a
glance:
7 Arts: Has 122 'post-1948 Warner Bros, pictures, has
released 40, plans to spring 40 more at the forthcoming
NAB meeting. Seven Arts has also acquired 88 post-
19485 from 20th Century-Fox.
Screen Gems: Is tapping an available-to-TV backlog
of 275 post-1948 films made by (or with) Columbia Pictures.
NTA: Has a group of 61 post-1948 films from 20th
Century-Fox now in distribution.
MGM-TV: Has played it close to the vest so far, but
is planning to spring a post-1948 MGM package of 40 films
at the NAB convention. Unlike Paramount, Warner Bros,
and 20th Century-Fox, MGM has preferred to syndicate
its backlog without the aid of an outside distributor.
United Artists Associated: A pioneer in the field, UA
is also planning to unwrap a package of 26 post-1948 UA
films at the NAB meeting.
10
APRIL 10. 1961
Odds Now Against Las Vegas Series: Last week Warner
Bros.’ Las Vegas File was quietly dropped as a potential
fall series by ABC-TV, and NBC-TV wTas not at all certain
it would proceed with Goodson-Todman’s Las Vegas Beat,
for which it financed the pilot. Las Vegas businessmen had
complained vociferously (Vol. 17:14 p9) that the projects
contained too much violence, and would be bad for their
city’s reputation.
The Chamber of Commerce wired a protest to NBC-TV
terming the Beat pilot “brutal” and said if the series
became libelous, businessmen would take “appropriate
legal action” to stop showings. G-T production vp Harris
Katleman denied that the series would picture Las Vegas
as a “sin city,” as charged by Riviera Hotel Pres. Ben
Goffstein. Emphasis was not on crime in the city of Las
Vegas, he said. Then attorney Royal E. Blakeman warned
the C. of C. against “interference” with G-T’s property
rights in business and contractual rights & relations.
At NBC-TV, Felix Jackson (West Coast program vp),
unperturbed by the conflict, told us that Las Vegas Beat
was one of 3 series being considered for the 8:30 p.m. Fri.
slot next season, and added : “I don’t think pressure will be
the deciding factor. There is always the possibility we can
call the show something else.” On the WB-ABC-TV pro-
ject, an ABC-TV executive commented, “How can you make
a Las Vegas series without showing their hotels &
casinos?” (Las Vegas hotel owners had said they would
deny access to their facilities for any series.)
Ziv-UA Steps Up Syndication: Ziv-UA, which lost all 4
of its network series this season, has sold one for next
season, but plans to emphasize syndication, with 7 series
planned. Maurice (Babe) Unger, exec, vp in charge of
production, told us that Ziv-UA-Mirisch Co.’s Some Like It
Hot has been sold to NBC-TV for next season. Ziv-UA’s
stepped-up syndication production will comprise King of
Diamonds, Ripcord, The Case of the Dangerous Robin,
Lockup, Sea Hunt, Crime at Sea and an untitled docu-
mentary. The company has also, with CBS-TV, made a
pilot, Everglades, for that network, but it is not yet decided
whether that show will go network or into syndication. The
Ziv network series which were axed were Klondike, Aca-
pulco, and The Aquanauts (later retitled Malibu Run).
And Bat Masterson is not on NBC-TV’s fall schedule.
Selmur Into TV Film: ABC-TV has assigned its inter-
ests in 2 Quinn Martin-produced series, The New Breed
and Sky Fighters, to its film-&-tape subsidiary, Selmur
Productions. As a result QM Productions will turn out the
60-min. Breed for next season in association with Selmur.
Selmur vp Leon Mirrell will service QM for business
affairs. Production on Breed begins in early June, and
Martin and Mirrell are now shopping for a studio.
Fighters, a half-hour pilot, hasn’t yet been set for ’61-’62.
Potentials of video-tape production will be demon-
estrated before the Society of Technical Writers & Publish-
ers at its annual convention in San Francisco this week
(April 13-14). Robert Fierman, sales mgr. of KTTV
Los Angeles commercial tape productions, will head a panel
discussion. A 20-min. presentation showing uses of tape
for TV-commercial production will be shown.
Add Syndication Sales: MCA-TV has sold its off-net-
work, mystery-adventure series, M-Squad, to 12 more sta-
tions (upping markets to over 40), including: KGW-TV
Portland, WOAI-TV San Antonio, WBNS-TV Columbus.
HOLLYWOOD ROUNDUP
ABC-TV Ejects “Hunters”: Just recovering from the
criticism of its Italian heavies in The Untouchables (Vol.
17:12 et seq.), ABC-TV has removed 20th Century-Fox-
TV’s The Hunters from its fall schedule for fear that it
might offend Negroes. Studio sources told us the Africa-
localed series might be “too controversial” because of the
current political strife on that continent, although it has
nothing to do with politics and is a straight action-adven-
ture project. Said a studio spokesman sadly: “Actually,
this series would have given work to a lot of Negro actors.”
MCA Gets “Hot” Cut: MCA will receive $500 per epi-
sode on the TV series, Some Like It Hot, being produced
by the Mirisch Co. and Ziv-UA (Vol. 17:14 p8). MCA
owns the rights to the title of the original Paramount movie
made years ago, and acquired by MCA when it assumed
the TV sale of the Paramount pre-1948 backlog. In fact,
the Mirisch Co. had to pay MCA for the use of the title
for its own movie of the same name, produced in 1959 with
Marilyn Monroe, Jack Lemmon and Tony Curtis.
Revue Studios’ Nanette Fabray Show will continue in
production although it is being axed by Westinghouse.
Studio sources tell us the sponsor had bought 26 films, but
13 more will be shot so that 39 can be offered for syndica-
tion . . . Television Enterprises Corp. plans 2 series,
Mahalia Jackson Sings, and a 60-min. adventure show,
Sebastian. Irving Townsend will produce the Jackson
series and Ted Post will produce-direct Sebastian.
Screen Extras Guild’s annual membership meeting will
be held June 9. Ballots in the annual election have been
mailed to members, and must be returned by April 30.
Fourteen of the candidates for terms on the board were
chosen by SEG’s nominating committee, and 3 filed inde-
pendent nominating petitions.
Warner Bros.’ production vp William T. Orr will be
host-narrator for the initial episode of the studio’s Solitaire
series . . . Peter Gunn in a 60-min. version is being negoti-
ated for next season with the networks by Don Sharpe,
partnered with Blake Edwards.
20th Century-Fox TV is preparing production on a new
60-min. adventure series, Follow the Sun, tentatively
scheduled for ABC-TV next season at 7:30 p.m. Sun. Guy
Stockwell has been tested for one of 2 leads, a pair of
adventure-bent newspapermen.
Revue Studios is considering construction of a new
office building, which would include a commissary.
People: Charles Russell, ex-20th Century-Fox TV pro-
ducer, is named producer of MGM-TV’s Cain’s Hundred
series which stars Mark Richman . . . David Bloom is
appointed gen.-sales mgr. of Hollywood Television Service,
Republic Corp. subsidiary . . . MGM-TV production vp
Robert Weitman has returned from a 10-day trip to N.Y.
to finalize the sale of Cain’s Hundred, Dr. Kildare and
Father of the Bride . . . Samuel A. Peeples has been named
producer-story editor of Revue Studios’ Frontier Circus
. . . William F. Wallace elected president of International
Video Tape; Richard M. Rosenbloom, named vp, and Don
Patton added as co-ordinator of production sales . . .
Howard Browne has joined 20th Century-Fox TV as exec,
story consultant . . . Perry Lafferty, producer-director, has
signed a new 3-year deal with CBS-TV.
VOL 17: No. 15
11
NEW YORK ROUNDUP
Trans-Lux has no plans to create a N.Y. film-buying
service for small stations, contrary to our earlier report
(Vol. 17:14 pll). Just what the planned new T-L opera-
tion will be, neither Pres. Richard Brandt nor sales vp
Richard Carlton would say last week, other than that it
would be “completely apart from [our] other activities.”
The new Trans-Lux div. will be headed by Robert Weis-
berg, until recently the mgr. of the buying dept, of TV
Stations Inc., a N.Y. firm headed by Herb Jacobs which
acts as a centralized film screening-&-purchasing office for
105 member-owner stations. Weisberg’s background in-
cludes film production, consultation and TV syndication.
Sturm Studios Inc., until now a N.Y. firm specializing
in higher-budget, animated & live-action commercials, is
undergoing a reorganization-expansion program aimed at
making it a strong contender in program production & syn-
dication as well. Harold Hackett, for 19 years TV-radio vp
of MCA and more recently chmn. of Official Films, has been
named pres, of Sturm Studios. Raymond Junkin, another
ex-Official Films executive and recently pres, of Program
Sales Inc. was named exec, vice president. William Sturm,
who founded the Sturm Studios some 12 years ago, will con-
tinue as its commercial creative head in a vp post. Among
planned projects: (1) Development of cartoon series for
network & syndication sale. (2) Purchase of outside film
properties. (3) Establishment of “full syndication sales &
service operations.” (4) Development of live & film dramas.
Seven Arts has sold its post-1950 Warner Bros, fea-
ture-film library in 70 markets to date, with new sales in-
cluding WDAF-TV Kansas City, WJBK-TV Detroit. It
will announce its sales strategy for the 88 newly acquired
post-’48 20th Century-Fox features (Vol. 17:14 plO) “after
the May 7-10 NAB meeting.” Seven Arts has also disclosed
that its distribution fee on the .8 films is 40% of gross
revenues. It will pay Twentieth 50% of the remaining
profits, in addition to the original $6.4 million paid for 10-
year TV rights.
ITC proved again last week there was plenty of resid-
ual income in old film shows. Fury, on NBC-TV since
October 1955 and in syndication as Brave Stallion since
1959, has netted $6.8 million for ITC, vp William P.
Andrews disclosed. Susie, reruns of Ann Sothern’s orig-
inal TV series, currently in 183 U.S. markets & 37 foreign
countries, has racked up almost $4 million since 1956
when, as Private Secretary, it left the CBS-TV lineup.
Screen Gems-Hanna-Barbera cartoon character Fred
Flintstone began a “public appearance” tour last week.
Fred, a life-size, moving-talking statue made by the Silves-
tri Art Mfg. Co., appeared on 3 WBKB Chicago shows,
then moved on to WITI-TV Milwaukee. More than 50
other ABC-TV affiliates have requested the Fred promotion
for their stations, SG said.
Bill Ward, ITC production chief, will produce the 13
episode, 60-min. Jo Stafford Show at the recently-completed
Elstree Studios in England. ITC hopes to sell the show as
a series of specials to a U.S. network.
People: Kirk Torney, ex-managing dir. of CBS Ltd.,
has been named 7 Arts dir. of station representative sales
. . . Norman B. Katz, TV industries dir. & vp of inter-
national operations, left last week for a month’s tour of
South & Central America, to market RKO feature films.
Educational Television
IERT Convenes This Month: The 31st Institute for
Education by Radio-Television will be held April 26-29 at
the Deshler-Hilton Hotel, Columbus, Ohio. Program high-
lights: April 26 — Luncheon of the American Council of
Better Broadcasts, addressed by TIO Dir. Louis Hausman;
keynote dinner, addressed by 20th Century Fund Dir.
August Heckscher. April 28 — NAEB-IERT luncheon, ad-
dressed by RCA Pres. John L. Burns; reports on Hagers-
town & airborne-ETV projects; Institute Awards dinner,
announcement of TV & radio winners. Registration & pro-
gram information are available from I. Keith Tyler, IERT,
154 N. Oval Drive, Columbus 10.
U. of Texas Produces Science Films: A series of 6
half-hour color films on U.S. archeological research, pro-
duced by the U. of Texas TV-radio dept, and supported by
a $90,700 grant from the National Science Foundation,
will go into production this summer. It is scheduled to be
completed in 1963 and will be available without charge to
educational & commercial U.S. TV stations as NET has
gained TV distribution rights in exchange for a $5,653 grant
to underwrite production costs. Secondary schools &
colleges may rent or buy the films.
TV Internship Program: Northwestern U. has teamed
with Chicago’s WNBQ, WGN-TV and educational WTTW
on a summer TV course that will feature internship of
30-40 hours weekly at the stations. Students will rotate
through programming & production operations, meet reg-
ularly for discussions with stations’ administrative person-
nel. For additional information on the internship program
and other TV, radio and film courses & workshops in the
summer session, write the Dept, of Radio, TV and Film,
School of Speech, Northwestern U., Evanston, 111.
TV Driver Training: N.Y. driver-education courses will
be televised on WPIX N.Y. (the Regents Educational TV
Project) beginning next September. The 30-hour course,
presented twice daily at 12:30 & 2:30 p.m., will take the
place of classroom instruction in 700 high schools in the
state, and will be supplemented by 14 hours of actual driv-
ing instruction to be provided by the schools. The State
Education Dept, and Dept, of Motor Vehicles are developing
the program.
Wilmington ETV Backed: Del. Gov. Elbert N. Carvel
has joined forces with educational WHYY-TV (Ch. 35)
Philadelphia in its efforts to win FCC assignment of
Wilmington Ch. 12 for ETV use in Del., Pa., and N.J. He’s
asking the state legislature to petition President Kennedy
& Congress to intervene in the case, in which MetroMedia
Inc. (formerly Metropolitan Bcstg. Corp.) & Rollins are
commercial applicants for Ch. 12 (Vol. 17:13 p6).
ETV Convention Televised: Fla. Education Assn.’s
recent convention in Jacksonville was telecast live to a
5-county audience. The telecast was handled by educational
WJCT Jacksonville, one of the state’s 5 ETV stations.
Some of the cameras and other gear required for the re-
mote pickup of major convention sessions were furnished
by Jacksonville’s commercial TV stations.
NAEB Directory Out: A new roster of the National
Assn, of Educational Bcstrs., listing 168 active TV & radio
member station's, 116 associate members and 650 individual
members, has been published. Copies at $2 each are avail-
able from NAEB hq, 119 Gregory Hall, Urbana, 111.
12
APRIL 10. 1961
Stations
Engineering Conference Lineup: NAB’s speaker list for
broadcast engineering conference sessions (Vol. 17 : 14 pl5)
at the 39th annual convention May 7-10 in Washington:
May 8, a.m. — Opening remarks, NAB Pres. LeRoy Collins
& conference Chmn. Virgil Duncan (WRAL-TV Raleigh-
Durham) .
May 8, luncheon — Henry Loomis (VOA). May 8, p.m.
— “The Technical System of the Voice of America,” George
Jacobs (VOA). “Semi-Conductor High Voltage Power
Supplies for Transmitters,” Robert Morris (ABC). “Prob-
lems Involved in Communicating Operational & Mainten-
ance Information to & from the Technical Staff,” George
Hixenbaugh (WMT-TV Cedar Rapids-Waterloo) . “FCC
Broadcast Station Renewal Inspections,” George S. Turner
(FCC). “The Effect of Transistorization on Broadcast
Studio Equipment Design,” John Wentworth (RCA).
May 9, a.m. (TV) — “Use of Color Field Redundancy
for the Simplification of Color TV Transmission Systems,”
William L. Hughes (la. State U.). “Progress Report on
Automation at NBC,” Richard H. Edmondson (RCA). “An
Economical 20-Milli-Microsecond Pulser, and a Transistor-
ized Distribution Amplifier,” Ben Wolfe (WJZ-TV Balti-
more). “Design & Installation of a Large Station Audio
System,” A. C. Angus (GE) & D. E. Easterwood (WFAA-
TV Dallas). “The Application of 8-mm Magnetic Sound
Equipment in TV,” Kenneth LiDonnici (Fairchild). “Time
Base Stability in Video Tape Recorders,” L. W. Weiland
(Ampex). May 9, a.m. (radio) — “The Effect of SWR on
Cross-Modulation of FM Multiplexed Signals,” A. H. Bott
(RCA). “Power Dividers for Directional Systems,” P. S.
Bush (Gates). “FM Antenna Problems,” John Caraway
(Collins). “Interesting Aspects of Acoustical Design &
Practical Improvements in Studio Characteristics,” Warren
L. Braun (WSVA Harrisonburg, Va.). “Practical FM
Broadcast Engineering Service,” Bernard Wise (Industrial
Transmitters & Antennas).
May 9, luncheon — Maj. Gen. J. B. Medaris (Lionel).
May 9, p.m. — Equipment exhibit inspections.
May 10, a.m. — Joint meeting with management &
ownership delegates.
May 10, luncheon — Dr. Edward Teller (U. of Cal.).
May 10, p.m. — “A Computer Control System for Program
Switching,” Adrian B. Ettlinger (CBS). “How to Burn a
Fireproof TV Station Bldg.,” Gene Ellerman (WWTV
Cadillac, Mich.). “Vhf Translators,” Bernard Nadler
(Adler). “Global Satellite Communications,” Jean Felker
(AT&T). “Experience in Remote Control Operation of AM
Plants,” Ogden L. Prestholdt (CBS).
Sarnoff Asks “Satellite TV”: The United Nations
should start considering plans for programming a satellite
TV channel to reach viewers globally with telecasts of
Security Council & Assembly deliberations. So urged RCA
Chmn. Brig. Gen. David Sarnoff before a U. of Detroit
convocation April 5. Said the RCA chmn.: “Global TV
as a channel for freedom will be shackled (as jammed
radio broadcasts are) unless we begin to plan now some
radically new approaches for its use.” Satellite-beamed
telecasts of UN sessions, summit meetings and inter-
national conferences of world figures offer “a bright new
promise for moving the world closer to civilized harmony,”
he added. “In the tradition of dictatorships, the Soviet
government’s primary fear is the effect on its own people
if the truth were permitted to reach them.”
Payola Drive Ending: FTC’s anti-payola campaign,
which got off with a bang in Dec. 1959, then subsided after
100-odd record manufacturers & distributors had been
cited for illegal promotion payments to TV & radio disc
jockeys (Vol. 15:49 pl2 et seq.), is just about over. FTC
hearing examiner Abner Lipscomb is expected to endorse
recommendations by FTC attorneys that the Commission
abandon further proceedings in the cases, in which more
than 90 record firms have signed consent orders. The staff
lawyers argued that FTC litigation is no longer needed to
stop payola practices, since they are banned under criminal
penalties by the FCC-administered Harris-Pastore Act
enacted last September. If the full Commission approves —
and FTC sources told , us that it probably would — the
agency’s payola books will be regarded as closed and any
further legal action will be up to FCC and the Justice Dept.
No FCC payola cases have been started since the Com-
munications Acts amendments went into effect.
Radio Board Winners: These broadcasters have been
elected to NAB’s Radio Board by mail balloting from a field
of 27 nominees to fill 13 vacancies in 2-year terms starting
May 10: District 1 — Carleton D. Brown (WTVL Water-
ville, Me.). District 3 — John S. Booth (WCHA Chambers-
burg, Pa.). District 5 — James L. Howe (WIRA Fort
Pierce, Fla.). District 7 — Hugh O. Potter (WOMI Owens-
boro, Ky.). District 9 — George T. Frechette (WFHR Wis-
consin Rapids, Wis.). District 11 — Odin S. Ramsland
(KDAL Duluth). District 13 — Boyd Kelley (KRRV Sher-
man, Tex.). District 15 — B. Floyd Farr (KEEN San Jose).
District 17 — Ray Johnson (KMED Medford, Ore.). Large
stations — John S. Hayes (WTOP Washington). Medium
stations — Willard Schroeder (WOOD Grand Rapids).
Small stations — Dan B. Sanders (KICD Spencer, la.). FM
stations — Ben Strouse (WWDC Washington).
International Communications Workshop: The 16th
annual International Communications Workshop for TV,
radio, news and film media, sponsored by the National
Council of the Churches Christ in the U.S.A. and other
religious organizations, will be held June 5-16 at the U. of
Southern California. Registration applications & workshop
information are available from John Groller, Registrar,
International Communications Workshop, 1521 Wilshire
Boulevard, Los Angeles 17.
FM Survey Planned: For the first time, NAB is polling
250 independently-operated FM stations to obtain data on
revenue, expenses and profits as a part of its annual finan-
cial surveys. NAB gathers such information from AM
stations which have FM operations, but they rarely cal-
culate FM figures separately.
FM Day programming May 7, opening day of NAB’s
Washington convention, is being arranged by Everett L.
Dillard (WASH Washington) & Fred Rabell (KITT San
Diego). Dillard heads NAB’s FM committee; Rabell is
National Assn, of FM Bcstrs. president.
National Radio Month in May will be promoted by the
National Council of Catholic Youth in co-operation with
NAB, which has supplied 5,500 bulletins for distribution to
branches of the organization. NAB has distributed radio-
month kits to 2,300 member stations, with singing jingles.
French-language Quebec City TV application will be
filed by CBC. At present that city is getting service from
(French) CFCM-TV (Ch. 4) and (English) CKMI-TV (Ch.
5) which have Famous Players Canadian Corp. as the
principal stockholders.
VOL. 17: No. 15
13
NEW & UPCOMING STATIONS: CKCD-TV (Ch. 7) Har-
rison Brook, P.Q. began operation late in March after
the license was received on March 17 from the Cana-
dian Dept, of Transport. It’s a piggy-back satellite,
operating as an unattended automatic repeater of
CKAM-TV (Ch. 12) Campbellton, N.B., which in turn
is a satellite of CKCW-TV (Ch. 2) Moncton, N.B. It
has RCA equipment and a 75-ft. Micro tower. It’s in-
cluded as a bonus, along with CKAM-TV, to CKCW-TV,
which has a $400 hourly rate. New starter raises the
Canadian operating total to 88 outlets.
❖ * *
In our continuing survey of upcoming stations, here
are the latest reports from principals:
KCXO (Ch. 2) Portland, Ore. has a fall target, ac-
cording to grantee Fisher Bcstg. Co., which also controls
KOMO-TV Seattle, Wash. The station hasn’t ordered
equipment or begun construction, however.
WPTT (Ch. 10) Augusta, Me. hopes to begin tests by
August and programming next fall as an educational non-
commercial outlet, says Frank O. Stred, secy, of the Alumni
Assn, of Bates College. The college acquired the CP last
summer from Richard S. Robie. The CP will be transferred
later this year to a corporation owned equally by Bates,
Colby and Bowdoin colleges, and the station will operate
as a satellite of WENH (Ch. 11, educational) Durham,
N.H. which repeats programs of educational WGBH-TV
(Ch. 2) Boston. It has ordered an RCA equipment pack-
age which includes a tower & a 25-kw transmitter.
CHAT-TV-1 (Ch. 4) Pivot, Alta, hasn’t set a specific
target day for a start as a satellite of parent CHAT-TV
(Ch. 6) Medicine Hat, reports Sid Gaffney, CHAT-TV
chief engineer. It had a building ready for the 2-kw Cana-
dian GE transmitter, which was scheduled to arrive April
7. Work on a 500-ft. Wind-Turbine tower started March 24
and the antenna is scheduled for installation shortly. The
station will be sold as a bonus to CHAT-TV which has a
$120 base hour.
Sale of WNCT (Ch. 9) Greenville, N.C.: A new com-
pany which has J. B. Fuqua as 80% owner and A. Hartwell
Campbell, WNCT gen. mgr., as 20% stockholder, is acquir-
ing WNCT and its 30% interest in WECT (Ch. 6) Wilming-
ton, N.C. for $2,445,000. The sale has been approved by the
directors of Carolina Bcstg. System Inc., licensee of WNCT,
but requires confirmation by approximately 300 Carolina
stockholders, as well as approval by FCC. Fuqua is 100%
owner of WJBF (Ch. 6) Augusta, Ga.
Collins Is AWRT Keynoter: NAB Pres. LeRoy Collins
will address the opening session of the 10th anniversary
convention of American Women in Radio & TV May 4-7
in the Statler-Hilton Hotel, Washington. Another feature
of the meeting will be a dramatization by George Wash-
ington U. students of work by past AWRT presidents.
AMST Meets: Annual full-membership meeting of
AMST will be conducted May 7 at the Shoreham Hotel,
Washington, in conjunction with the NAB convention. Its
technical committee meets in Washington April 13.
WALA-TV (Ch. 10) Mobile, Ala. has set an Aug. 1
target foi its move to a new site near Nalbia, Ala. where
it will have a 1,197-ft. tower.
WTVY (Ch. 4) Dothan, Ala. has become a primary
CBS-TV affiliate after operating since 1955 as a CBS
Extended Market Plan station.
TvB Sets 18 Sales Clinics: TvB’s 4th annual series of
clinics devoted to local selling by stations begins May 2
in Pittsburgh. “The growing interest in the use of TV by
retailers is evidenced by the dramatic expansion of TV
fashion shows and the use of the medium in many other
new ways by stores,” said TvB local sales vp Howard P.
Abrahams. “This requires an evaluation of techniques and
further development & improvement of retail TV adver-
tising,” he added. The clinics, to be held in 18 cities, will
run through June 22, as follows: May 2, Pittsburgh, Penn
Sheraton. May 4, Washington, Marriot Key Bridge. May 9,
Buffalo, Statler-Hilton. May 11, Boston, Sheraton Plaza.
May 16, Salt Lake City, Hotel Utah & Motor Lodge. May
18, Portland, Ore., Multnomah. May 23, San Francisco,
Mark Hopkins. Cincinnati, Sheraton Gibson. May 25, Los
Angeles, Sheraton West. St. Louis, Bel Air Motor Hotel.
May 30, Jacksonville, Robert Meyer. June 1, Charlotte, Bar-
ringer. June 6, Minneapolis-St. Paul, Leamington. June 8,
Chicago, Ambassador. June 13, Omaha, Sheraton Fonten-
elle. June 15, Oklahoma City, Skirvin. June 20, San
Antonio, Granada. June 22, New Orleans, Royal Orleans.
Broadcasters Briefed: About 500 TV & radio newsmen
from stations across the country massed in Washington
April 3-4 for invitational off-the-record foreign-affairs
briefings by President Kennedy, Secy, of State Dean Rusk
and other top govt, officials. Meeting in the State Dept.
Auditorium, they heard reports & analyses which, under
the rules of the background sessions, couldn’t be quoted
directly or attributed by name to the officials. The State
Dept, had first planned to put the briefings on the record
for later broadcasts, but Rusk adopted the off-the-record
format in the belief that the broadcasters would get more
candid reports from the participating officials. Newspaper-
men will be given similar briefings April 24-25.
Technology
EIA Sets Up Microwave Service: A weekly informa-
tion service to furnish makers & users of microwave
equipment with technical data essential to system design,
installation and operation has been evolved by EIA in
consultation with FCC. The service will be rendered on a
subscription basis by Seabrooke Printing, 514 Tenth St.,
NW, Washington 4. EIA Microwave Section Chmn. Rich-
ard G. Jones, explaining the need for the service, noted
that “a great amount of technical data is required to pro-
duce & install microwave systems which will operate
efficiently without interference in a given geographical
area.” At the present time, “such information is not
available from FCC in usable form and manufacturers
must either contact users for it or rely upon their sales-
men’s knowledge of area operations.” Seabrooke, a sub-
sidiary of the radio engineering consulting firm of Silli-
man, Moffet and Rohrer, will use a standard form for com-
pilation of all necessary technical data.
ABC’s New Signal Synchronizer: ABC has developed a
synchronizing system for TV signals which its expects will
have “worldwide importance” with the growth of inter-
national TV. Engineering vp Frank Marx said the system
uses ultra-precise measurement of time — one part in 10
billion — to produce quick transcontinental (and eventually
international) switches without roll-over or picture insta-
bility. He explained that the synchronizing system will use
the govt.’s universal time signal, which is transmitted
around the world on very low frequencies and already is
used by labs & space scientists throughout the world.
14
APRIL 10, 1961
Advertising
SUCCESS STORY-CHAPTER 4: At the retail level, TV is
a working partner in the $10.85-billion-annually home-
appliance & house-furnishings industry. Examples of
sales productiveness for this industry’s retailers
through use of their local stations are reported below in
a continuation of our series on local TV successes (Vol.
16:48; 17:8 & 10).
WCAX-TV Burlington, Vt. A 500% home-appliance
sales increase in only 3 years, using TV as “our major ad
medium,” was reported by the Vt. Electric Co-operative to
this station. “We believe that the station . . . has been in
large part responsible for our steady growth,” said Roger
Jones, mgr. of VEC’s appliance div. He cited a 3-day TV
schedule for a special sale which sold “60 major appliances,
ranging from $99 to $429 . . . for a total of $18,000.”
WTVN-TV Columbus, O. A furniture store 35 miles
from Columbus scored a 100% sales volume increase over
a 2-year period. “TV advertising on our station was the
exclusive ad medium,” program dir. Joseph A. Jenkins told
us. In addition to the sales jump, the store also widened
“its actual trading area from one county to the entire
coverage area of our station.”
KTTV Los Angeles, Cal. Using this station almost
exclusively from 1952-’56, the A1 Terrence Carpet Co., a
single-store advertiser, ran its “annual sales in that period
from $200,000 to almost $2.5 million,” reported station-
promotion vp Jack O’Mara.
KDAL-TV Duluth-Superior, Minn. A local household-
furnishings store, long a heavy newspaper advertiser, de-
cided to try TV, reported promotion mgr. Don Le Masurier.
“They began with spots. They have since added Late
Movies, Shock Theater and a Class-AA 30-min. program.
Sales results have been direct & outstanding, and the store
has dropped all newspaper advertising. The entire budget
is now on KDAL-TV.”
KTUL-TV Tulsa, Okla. “Three years ago the Longs
Carpet Co. began advertising on our station with a 10-sec.
ID,” said vp William D. Swanson. “Using us exclusively
ever since, the store has greatly expanded and is now one
of our largest local advertisers.”
KOB-TV Albuquerque, N.M. American Furniture Co.
recently entered its 3rd year with this station, using the
successful format of 20 announcements per week to feature
2 items of merchandise. “The store automatically stocks up
on the week’s featured merchandise — and consistently sells
out,” KOB-TV promotion & PR dir. Paul Bain told us.
■
U.S. Station Rate Increases
Stations
Base Hour
Minute
Date
WFAA-TV Dallas
$1300 to $1400
$325 to $350
April
i
WGR-TV Buffalo
1400 ( no change)
300 to 320
1
WSIX-TV Nashville
825 to
1000
185 to 220
April
i
WNEM Bay City, Mich
800 to
900
160 to 176-J
April
i
KONO-TV San Antonio
700 (no change)
190 to 200
1
WKBT LaCrosse, Wis
400 to
450
80 to 100
April
i
WLBZ-TV Bangor, Me
375 to
425
75 to 85
April
i
WAPA-TV San Juan, P.R.
325 to
405
90 to 112
KROC-TV Rochester, Minn.
300 to
400
60 to 90
KKTV Colorado Springs ....
250 to
300
65 (no change) 1
WJPB-TV Weston, W.Va. ..
225 to
250
40 to 45
March
31
'Not reported. -20 Sec.
Canadian Rate Increases
CFCN-TV Calgary. Alta 300 to 375 80 to 95 April 1
CHEK-TV Victoria, B.C 230 to 300 50 to 75 Jan. 1
Dr. Kildare's Lucrative Practice: If a movie could grow
into a theatrical “series” for MGM 2 decades ago because
of strong box office reaction, the same property updated
might well turn the same trick in TV. This is, essentially,
the theory on which several major TV advertisers are plac-
ing fall bets. Last week, 3 more signed aboard as-yet-un-
tested Dr. Kildare, a 60-min. package co-produced by
MGM-TV and NBC-TV. The deals jumped the show into
the network’s list of sold-out shows for the 1961-’62 season.
The sponsors: Singer Sewing Machine Co. (via Y&R),
Warner-Lambert Pharmaceutical Co. (via Lambert & Feas-
ley), and Colgate-Palmolive (via Ted Bates). Previously,
Glenbrook Labs. div. of Sterling Drug Co. and Liggett &
Myers Tobacco Co. had purchased what totaled about 50%
of the show’s availabilities.
SEC Plans Ad Curbs: “Testimonials of any kind” in
advertising promotion by investment advisors would be
prohibited under a new rule proposed by SEC, which set a
May 15 deadline for comments. Acting under a 1960
amendment to the Investment Advisers Act, SEC said the
proposed regulation is designed to prevent advertising
which is “fraudulent, deceptive or manipulative.” In
addition to banning testimonials, it would forbid misuse of
market graphs and offers of “free” analyses which aren’t
free. An SEC spokesman said the rule would be aimed
particularly at investment ads in newspapers, magazines
and circulars put out by market advisors.
FTC’s Dixon in Debut: New FTC Chmn. Paul Rand
Dixon will make his first public appearance before an in-
dustry group next week. He is listed as the April 17 lunch-
eon speaker at the April 16-19 spring meeting of the Assn,
of National Advertisers in the Sheraton Park Hotel, Wash-
ington. Other govt, officials participating in the sessions
will include Treasury Secy. Douglas Dillon, who will be a
closing-day panelist on U.S. economic problems, and Asst.
Commerce Secy. Hickman Price Jr., who will address an
April 18 session on administration policies.
Newspapers Woo Admen: Newspapers are aggressively
pitching for ad dollars, reported Printers’ Ink April 7,
pointing to a trio of 1960 developments: (1) A series of
“successful presentations” to agencies & admen by news-
papers in conjunction with the Bureau of Advertising and
the American Newspaper Publishers Assn. (2) A growing
system of newspaper ad discounts. (3) An increase in
services such as improved color facilities & new research
studies. “But many agencies remain wary,” said PI.
Timebuyers Due SRA Honors: “Timebuyers of the
Year” luncheons will be held simultaneously in N.Y. and
Chicago May 3, to honor “the men responsible for placing
millions of dollars of TV-radio time.” Ballots have been
mailed to 1,500 SRA members, who will select the 2 Silver
Nail award recipients. A Gold Key award will also be
presented to a former timebuyer currently active on an-
other level of the industry.
Ad People: Hal Rover named Sullivan, Stauffer, Colwell
& Bayles vp . . . William E. Conner elected a BBDO vp . . .
Sherman J. (Jack) McQueen, TV-radio program & talent
negotiation dir., Foote, Cone & Belding’s Los Angeles and
San Francisco offices, named a vp . . . Carl Spielvogel,
former N. Y. Times ad columnist, named personnel dir.,
N.Y. offices of Interpublic Inc., including McCann-Erickson,
McCann-Marschalk and Communications Affiliates. He con-
tinues as Interpublic PR dir. and a McC-E vp . . . Nor-
man H. McMillan and Jerry N. Jordan elected N. W. Ayer
vice presidents.
VOL. 17: No. 15
15
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
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NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Alex Tovar promoted from controller to busi-
ness mgr. & exec, controller, KTLA Los Angeles.
John M. Otter named special-program sales dir.,
NBC-TV, succeeding Edwin S. Friendly Jr., recently named
program-administration vp . . . H. Needham Smith, ex-
WTRF-TV Wheeling, W. Va., named local sales mgr.,
WKRC-TV Cincinnati. George Diab promoted from news &
sports dir. to operations mgr., WTRF-TV. Cyril J. Acker-
mann promoted from regional sales mgr. to national sales
mgr., succeeded by C. Kirk Jackson.
Robert A. Davis named acting station mgr., KPLR-TV
St. Louis . . . Ted W. Cooke promoted from program mgr.
to TV operations dir., KOIN-TV Portland, Ore., succeeded
as program mgr. by Luke L. Roberts, formerly production
& public-affairs dir. . . . Duff Browne, ex-WYES-TV New
Orleans, joins NET. For the next 6 months he’ll be a NET
consultant on national ETV in Washington.
Grant Price promoted to news dir. of WMT-TV & WMT
Cedar Rapids-Waterloo, la., succeeding the late Charles
Worcester, who was killed March 21 in an automobile
accident . . . William M. Alexander promoted to commercial
mgr. of WFMY-TV Greensboro, N.C. . . . Norman F. Cissna
promoted from local sales mgr., WNBQ Chicago, to asst,
gen. sales mgr., succeeded by Jack Hauser.
Harold C. Lang, ex-CBS, named finance dir., Midland
Capital Corp. . . . Dr. David S. Ruhe, U. of Kan. Medical
Center audio-visual dir., will represent Council on Medical
TV at May 15-27 International Festival of TV Arts &
Sciences in Montreux, Switzerland . . . LeRoy Collins
receives Amvets award for achievements accomplished
when NAB pres, was Fla. gov.
Joseph W. Fitzpatrick promoted from internal audit &
systems dept, dir., AB-PT, to asst, to the comptroller, suc-
ceeded by John J. Brennan . . . Les Lindvig appointed sales
mgr., KOOL-TV Phoenix, Ariz. . . . Nick Zapple, communi-
cations counsel of Senate Commerce Committee, is father
of 3rd son, 6th child, born April 7.
Thomas F. O’Neil named chmn., General Tire & Rub-
ber Co., succeeding his late father, William F. O’Neil. L.
A. McQueen, exec, vp, named also honorary chmn. & exec,
committee chmn. Frank W. Knowlton, secy. & gen. counsel
elected a vp . . . Harold Cowgill, retiring chief of FCC’s
Broadcast Bureau, given sendoff at April 7 luncheon at-
tended by Chmn. Minow and several other commissioners.
Cowan Heads Brandeis Project: A Communications
Research Center for study & analysis of communication’s
function in modern society has been established by Brandeis
U., Waltham, Mass. Louis G. Cowan, formerly president of
CBS-TV, will head the long-range project as director.
Henry Morgenthau III, educational WGBH-TV Boston TV-
projects mgr., has been named associate director. Cowan
said the Center will work with academic centers, agencies
and foundations here & abroad to analyze specific areas of
communication affecting contemporary life — from politics
& international relations to education & group attitudes.
Peace Corps Advisors: A 32-member Peace Corps
advisory council appointed by President Kennedy includes
NAB Pres. LeRoy Collins, Mrs. Robert E. Kintner (wife
of NBC’s pres.). Pres. Oveta Culp Hobby of the Houston
Post (KPRC-TV), Pres. Murray D. Lincoln of Nationwide
Insurance Co. (whose People’s Bcstg. Co. operates KVTV
Sioux City & 5 radios), IBM Pres. Thomas J. Watson Jr.
Supreme Court Justice William 0. Douglas & Vice Pres-
ident Johnson are council chairmen.
NAB Promotes Bartlett: Acting mgr. of NAB’s engi-
neering dept, after mgr. A. Prose Walker leaves May 16 to
join Collins Radio (Vol. 17:8 pl5) will be George W. Bart-
lett, who has been Walker’s asst, since Sept. 1955. The
promotion was announced by NAB industry affairs vp
Howard H. Bell. Before joining the NAB staff, Bartlett
was chief engineer of radio WDNC Durham for 9 years and
served as consultant to several TV stations & applicants.
Cottone & Scheiner, Washington TV-radio law firm, is
dissolving. Benedict Cottone continues with the same
offices, Arthur Scheiner becomes a member of the firm of
Lyon, Wilner & Bergson. Cottone is former FCC general
counsel; Scheiner former chief of the Commission’s Rules
& Standards Div.
Russell P. May and John H. Battison, Washington con-
sulting engineers, join to form May & Battison, located at
May’s expanded offices, 711 14th St. NW (Republic 7-3984).
Obituary
Marian Jordan, 62, distaff member of l’adio’s Fibber
McGee & Molly team for more than 20 years, died of cancer
April 7 in Encino, California. She is survived by her hus-
band Jim, who played Fibber. A TV adaptation of the
radio series had a short run on NBC-TV in 1959, but the
principal characters were not portrayed by the Jordans.
The team began in radio on WIBO Chicago in 1927, starred
in a soaper, Smackout, 1931-’35, and in 1935 began the
highly successful McGee show on NBC. They quit in 1958.
Also surviving are a son, TV director Jim Jordan Jr., and
a daughter, Kathryn, wife of Dr. Victor Newcomer.
Internment is to be in Holy Cross Cemetery, Inglewood, Cal.
Clarence Worden, 64, public-affairs dir. & asst, to the
gen. mgr., WCBS-TV N.Y., died April 4 of a heart attack
in Le Roy Hospital, N.Y. Worden entered broadcasting in
1938 as publicity dir. for Major Bowes, joined radio WCBS
in 1947 as public-affairs dir., moved to WCBS-TV in 1950.
He was known as a pioneer in public-affairs programming,
was responsible for WCBS-TV’s documentary Camera 3.
Surviving are his wife and a son.
Troy R. McDaniel, 57, gen. mgr. of KGBT-TV & KGBT
Harlingen, Tex. and 10% owner & secy.-treas. of operator
Harbenito Bcstg. Co., died April 1 in Nix Hospital, San
Antonio, following a heart attack. Surviving are his wife,
a son and a daughter.
APRIL 10, 1961
MANUFACTURING, DISTRIBUTION, FINANCE
BEST HOPE FOR UHF — TRANSISTOR TUNERS: If uhf is here to stay, the best possibility
for improving uhf sets lies in the use of new transistor types in tuners — but this development is still several
years away, and no major changes are due in uhf tuners for the next few years.
These are the general conclusions of a special study of "receiving techniques suitable for uhf-TV
reception" conducted by Airborne Instruments Lab div. of Cutler-Hammer Inc. on a $9,000 grant from FCC to
evaluate tuner-design prospects in connection with the Commission's upcoming N.Y. uhf experiments. The
study covered present & futuristic uhf tuning devices, including crystal mixer, tunnel diode, parametric ampli-
fier, parametric beam tube, vacuum tube amplifier and transistor.
One of biggest stumbling-blocks to uhf set improvements is lack of incentive. Fewer than 8% of TV
sets now being produced contain all-channel tuners (Vol. 17:8 pl6), and because of this low demand, most
manufacturers are conducting very little research on uhf improvements.
Biggest challenge in improving uhf tuners lies in reducing noise level. Crystal mixer systems, used in
most commercial uhf tuners today, have noise level varying across the tuning band from 10.5 db to 12 db, AIL's
study notes. The best military crystal mixer units with associated IF components have a noise level of about
8 db. With better quality components, therefore, AIL concludes that "significant improvement" can be obtained
in crystal mixer technique. AIL makes these evaluations of other proposed uhf reception devices:
Tunnel diode mixer: Dynamic range & noise-figure properties of present tunnel diode mixers "are
inferior to those of an optimum conventional crystal mixer." Developmental problems make it unlikely "that
such devices will become useful within the near future."
Junction-diode parametric amplifier: Although it can provide "excellent noise performance," present
commercially available unit can cover only 10% of the uhf band, and because of extremely high costs, the
"economic factor is likely to prohibit the use of such devices long after the necessary technical requirements
have been met."
Parametric beam tube: Uhf bandwidths are impractical at present time. "Not considered suitable for
uhf-TV use, and it is not believed likely that limitations will be overcome in the near future."
Tunnel diode amplifier: Power gain decreases & noise level increases with increasing frequency;
stability & reliability for TV are in doubt. Holds little hope for the near future.
Vacuum-tube amplifier: Grounded-grid triode, such as the 6280, is best suited as RF uhf amplifier, and
could result in an over-all noise figure as low as 7.5-to-10 db across the uhf band — but "the use of the 6280 does
not appear justified in view of its present (and possible future) high cost and forced-air cooling requirement,
especially since its performance is similar to that of an improved crystal mixer."
Transistor amplifier: New coaxially encapsulated common-emitter transistor (M2 107) developed at
Bell Labs shows promise of providing nearly constant gain with somewhat more than 5.5 db of noise across the
uhf band. Similar Philco transistor (L-5431) is believed to have only about 4 db noise over most of the uhf-TV
band. "It appears that transistors will provide good noise performance in the uhf-TV band consistent with
adequate bandwidth & stable operation. When such devices become commercially available, they will prob-
ably be used in uhf-TV receivers. Since the fabrication of these transistors is suitable for production-line
techniques, this seems a reasonable assumption."
Survey of 6 manufacturers — 3 makers of uhf-TV sets & 3 tuner makers (all unidentified) — by AIL
seems at least partially to back up the report's assumption. Asked to list the "most promising device" for 1962
and for 1965 & after, the 3 set makers and 2 of the 3 tuner makers saw only the present crystal mixer in 1962
VOL 17: No. 15
17
(the other tuner maker selected electron tube). For 1965 & later, one set maker selected transistor, the 2nd chose
transistor or tunnel diode and the 3rd picked parametric amplifier. The 3 tuner makers replied that what is used
in 1965 depends strongly on what is available at competitive prices.
For the forthcoming N.Y. uhf tests, the AIL report recommended use of an improved, or optimum,
crystal mixer (presumably of military standards), as offering performance which eventually can be achieved in
commercial TV sets. However, if "lowest practical receiver noise figure is desired," AIL suggested use of the
sum-frequency parametric amplifier, but cautioned that because of its complexity and the need for high quality
components, it may "never find a place in commercial TV sets."
AIL's govt.-sponsored research reinforces the conclusion, reported in these pages since 1953, that
there is no inherent technical reason why uhf receivers must continue to be less sensitive than vhf sets.
TV-RADIO PRODUCTION: EIA statistics for week ended March 31 (13th week of 1961):
March 25-31 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 98,225 98,865 121,039 1,312,773 1,579,447
Total radio 267,770 290,853 300,559 3,596,100 4,465,706
auto radio 70,581 75,964 103,680 1,081,733 1,863,094
TV-RADIO OUTPUT & SALES: Retail sales & production of
TV sets picked up briskly in February after a woeful
January (Vol. 17:12 pl6). But they still lagged mark-
edly behind the last year’s totals. EIA reported last
week that the TV industry produced 59,000 fewer TVs
in February compared with Feb. 1960. And sales
dropped off the year-ago pace by approximately 55,400
sets. Total TV sales for 1961’s first 2 months added up
to 852,073 units, trailing the 1,098,540 TVs retailed in
Jan.-Feb. 1960.
Radio played a happier tune. Sales & production were
up in February from January. February sales were also
ahead of Feb.-1960’s pace — by nearly 55,000 sets, but pro-
duction was cut back by more than 327,000 units from a
year ago. Year-to-date sales: 1,246,908 vs. 1,414,867 in
Jan.-Feb. 1960.
Here are EIA’s official TV-radio production & retail
sales statistics for 1961’s first 2 months, with 1960 com-
parisons:
TELEVISION
Total Production Uhf Production Retail Sales
Month 1961 1960 1961 1960 1961 1960
January 367.935 526.494 25,270 50,119 399,791 590,867
February 444,418 503,453 24,514 43,537 452,282 507,673
TOTAL 812,353 1,029,947 49,784 93,656 852,073 1,098,540
RADIO
Auto Radio Retail Sales
Total Production Production (excl. auto)
Month 1961 1960 1961 1960 1961 1960
January .... 1.090,073 1,355,788 387,136 632,461 580,680 803,388
February .... 1,115,029 1,442,368 307,973 596,872 666,228 611,479
TOTAL,. 2,205,102 2,798,156 695,109 1,229,333 1,246,908 1,414,867
FM radio production (1960 figures in parentheses) : Jan. 50,421
(33,816), Feb. 41,357 (56,515). Two-month total: 91,778 (90,331).
Ampex Wins Class II Oscar Award: Ampex Profes-
sional Products Co. has been voted a Class II award by
the Academy of Motion Picture Arts & Sciences board of
governors. It will receive a plaque at the annual Oscar
awards April 17. Ampex won “for the production of a
well-engineered multi-purpose sound system, combining
high standards of quality with convenience of control, de-
pendable operation and simplified emergency provisions,”
said the Academy. This system provides facilities for re-
producing optical & stereophonic magnetic sound tracks
from either 35-mm or 70-mm film.
Eldridge Johnson Left $34 Million: There are still some
oldtimers in Camden, N.J. who ruefully recall being offered
stock by the late Eldridge R. Johnson for a smidgin of
cash to meet the wreekly payroll of his Victor Talking
Machine Company. Johnson died in 1945, at 78 — 19 years
after he sold his company to RCA for $40 million. Last
week, the first & final accounting of his estate was ap-
proved. It revealed these points of interest:
His estate was valued at $34,147,172. A 1945 inven-
tory listed $1,112,862 in cash, stocks with a cash value of
$25,132,714, bonds worth $6,639,481. Included in the in-
ventory: A volume of Alice in Wonderland valued at $14,-
988 & a Rembrandt painting worth $7,500.
Johnson’s will, probated Nov. 27, 1945, established 5
trusts for his heirs, including his widow, Mrs. Elsie Reeves
Fenimore Johnson, who died 3 months ago (Vol. 17:2 pl8).
Mrs. Johnson, their son Eldridge R. Johnson and 3 grand-
children were named in one trust of $3,686,668. Inherit-
ance taxes totaled $15 million.
Motorola’s New Radio Line: Eight transistor radios
ranging in list price from $19.95 to $49.95 have been added
by Motorola. Included: “The smallest, lightest American-
made transistor radio ever assembled” — a 6-transistor, 2-
in. speaker, 7 oz. model ticketed at $19.95. The new line
embraces 3 miniature receivers, 3 larger pocket sets, and
2 personal portables. Consumer-products vp S. R. Herkes
noted that Motorola’s sales of transistor radios last year
jumped 10% over 1959’s record voume.
Merger & Acquisitions: Loral Electronics and Liq-
uidometer have discontinued their merger exploration
(Vol. 17:15 p21) after 5 months of discussion • Telex,
Minneapolis maker of electronic components & equipment,
has purchased for undisclosed cash & stock Elco Electron-
ics, a Michigan manufacturer of portable & console phono-
graphs. Elco sales in its last fiscal year approximated $2.5
million, are expected to rise to $4 million this year.
Fairchild Expands Overseas Marketing: Fairchild
Camera & Instrument’s Du Mont International Div. has
been renamed Fairchild International Div. and assigned
responsibility for the world marketing of numerous product
lines of the parent company & subsidiaries. Division hq
will continue at 515 Madison Ave., N.Y., under gen. mgr.
Ernest A. Marx.
APRIL 10. 1961
10
Stockholders Back Westinghouse Leaders: A proposal to
oust Westinghouse’s top management for its role in the
recent antitrust conspiracy (Vol. 17:7 pl8) was soundly
defeated by stockholders at the annual meeting last week.
The resolution to fire Chmn. Gwilym A. Price, Pres. Mark
W. Cresap and exec, vp John K. Hodnette was introduced
by stockholder C. A. Olsen, onetime president of a Westing-
house subsidiary. Olsen charged that if the 3 executives
really didn’t know about the conspiracy, “they have demon-
strated their incompetence.”
Cresap later indicated that Westinghouse expects to
avert some potential civil damage suits growing out of the
antitrust convictions by offering “voluntary restitution”
to customers presenting valid claims for damages. “If
the facts in any case convince us that a customer actually
is entitled to some adjustment, we will voluntarily offer
restitution,” he said, adding later: “I expect that there
will be quite a few such settlements because of the desire
among customers to avoid costly litigation.”
On a financial note, Cresap told stockholders that
Westinghouse “hopes” 1961 sales “will be at the same
level” as 1960’s $1,956 billion, and “possibly slightly
higher.” He anticipates that “the tighter squeeze on
earnings . . . will continue and may intensify in the early
quarters of 1961” because of the “low state of the market
& little let-up in the cost-price squeeze.” The outlook,
however, is for an upturn in the 2nd half of 1961.
* * *
Court Extends Antitrust Deadline: Five electrical-
equipment manufacturers were given an extension to June
15 last week to answer a $12-million civil damage suit
filed jointly by the govt. & the Tennessee Valley Authority
(Vol. 17:12 pl8). The 5 companies are charged with over-
charging on prices of circuit breakers, in connection with
the antitrust electrical conspiracy. The extension was
granted in Philadelphia by U.S. District Judge J. Cullen
Ganey to Westinghouse, GE, Allis-Chalmers, I-T-E Cir-
cuit Breaker and Federal Pacific Electric.
* * *
Westinghouse Praised, GE Hit: Attorney General Rob-
ert F. Kennedy said last week that he was “impressed with
the general attitude” of Westinghouse Pres. Mark W.
Cresap in declaring that the company must take respon-
sibility for the price-fixing scandals. This “responsible”
attitude, Kennedy pointed out, is “far different” from GE
Pres. Ralph J. Cordiner’s that “the company didn’t know
anything about it” and that lower-echelon officials were
entirely responsible. Kennedy said that price-fixing would
get “priority” attention from the Justice Dept.’s antitrust
div., with investigations reaching into “every section of
the country.”
* * *
GE Retains Clark Clifford: Onetime White House
aide Clark Clifford, who heads the Washington law firm of
Clifford & Miller, has been retained by GE to deal with
legal problems arising from its involvement in the elec-
trical antitrust scandal. Clifford said his job is to “counsel
& advise top company officials regarding the legal problems
that will confront the company for some time to come.”
Attorney General Robert F. Kennedy, queried on the
Clifford appointment, said he saw no reason why the Eisen-
hower-administration adviser shouldn’t work for GE.
“There’s no question in my mind,” he said, “that if Mr.
Clifford felt he was being hired to peddle influence he would
not have accepted the job. I will welcome him here as a
friend, but will treat him like any other lawyer.”
PHILCO DROPS INTO RED: Things have gone from bad
to worse for Philco since its “disappointing & difficult”
1960 (Vol. 17:10 p22). Stockholders at the annual
meeting last week received another less-than-cheery
message from Pres. James M. Skinner Jr.: Philco was
in the red for 1961’s first quarter. He declined to esti-
mate results for the period, attributed the decline from
1960’s first-quarter profit of $1.6 million to the reces-
sion & the severe winter weather.
Skinner said it was too early to forecast 1961 per-
formance, but noted: “We believe the economy is near the
bottom of its decline and the 2nd quarter should see grad-
ual increases in our consumer business. We are endeavor-
ing to improve our profit margins to a point where earn-
ings will be at a more acceptable level by the end of 1961.”
One stockholder, with particular reference to TV &
radio, asked why Philco had “lost its ability to merchan-
dise in competition with some of its more prominent ad-
versaries.” Skinner conceded that Philco had sagged in
TV sales last year but “not as badly as the question indi-
cates.” He told the stockholders: “Perhaps we have not
done as good a job as we should have, but we’re trying
hard and won’t concede that we have taken a nosedive.”
He said that Philco increased its position in radio steadily
for the past 4-5 years. Asked about computer business, he
estimated that it would be 1963 or 1964 before the com-
puter div. “breaks into the black.”
Saga of Philco’s Predicta: Philco’s Predicta TV sets,
which debuted in 1958 (Vol. 14:23 plO) and were buried
the following year, were cited April 5 by a Wall Street
Journal article on fanfared products that have fizzled.
“If distinctive appearance guaranteed brisk sales, the
Predictas seemed destined for success,” noted the publica-
tion. “They were unusually slim, utilizing a picture tube
considerably shallower than any previous type. Some
models featured a screen unit — little more than a picture
tube with a metal base — that was separate from the rest
of the set.” [One of our 1958 comments: “It defies descrip-
tion, must be seen.”] “Editors were inclined to agree that
Philco’s innovations were indeed bold & striking and they
said so in a rash of copy acclaiming the Predicta line.
“But the public apparently was unimpressed. Though
an initial burst of dealer enthusiasm led Philco to double
production at the start of 1959,” the account continued,
“orders began to dwindle by the middle of that year. They
kept falling, and last year — long before such a basically
revamped product line could normally be expected to expire
— Philco stopped shipping Predicta models to dealers. The
Predicta line, for which Philco had exceeded development
& retooling budgets by 25% and on which profits had been
negligible, was clearly a flop.”
Why did Predicta fail? Philco product development vp
Armin E. Allen recalls that “for the first time, we had
designed TV sets as instruments, distinct from furniture.”
The Journal also quoted the merchandising manager of a
retail chain that went heavy on Predictas: “The price was
too high and the design was too extreme. People said the
sets were nice to look at, but they wouldn’t want to have
them in their own homes.”
Why didn’t Philco pre-test Predicta styling, get a
sampling of consumer interest & buying plans? Explained
Allen : “The one true test of a product is to price it, put it
on the market place and then — and only then — will you get
an idea of what the public is buying.”
VOL. 17: No. 15
19
Trade Personals: Ely Francis named planning dir., RCA’s
international div. . . . Jack O’Brien, RCA Distributing
Corp.’s merchandising vp, named also to head the company’s
Chicago branch on an interim basis succeeding J. A. Curl,
who has been reassigned to the Distributing Corp. hq.
William H. Moore, from Defense Dept., joins EIA staff
as military products div. vp . . . Arthur J. Seiler named vp.
Reeves Soundcraft. He is pres, of Alloy Surfaces Co., which
was recently acquired by Soundcraft . . . Alfred J. Pote
named an Itek vp . . . David D. Mason, formerly pres.,
Link Aviation div. of GPE, elected exec, vp of subsidiary
National Rejectors.
Frederick R. Lack named to new post of senior vp for
research, Sprague Electric, in a division of the company’s
research & engineering operations. Dr. Wilbur A. Lazier
named senior vp for engineering . . . George Konkol named
gen. mgr., Sylvania microwave-device operations. Eugene
E. Broker appointed gen. mfg. mgr., Sylvania parts div.
and Dr. Donald B. Brick is named mgr., Sylvania’s new
information-processing group at the applied research lab.
Gordon S. Jones, ex-Du Mont Labs, named mfg. engi-
neering supervisor, Adler Electronics operations div. . . .
George T. Scharffenberger named exec, vp, Litton Systems,
continuing as Westrex div. president.
Martin W. Lyon, ex-National Semiconductor Corp.,
named Midwest region semiconductors sales engineer, CBS
Electronics . . . Thomas P. Leddy, ex-vp, ITT’s Kellogg div.,
named exec, vp, Elgin National Watch Co.
Obit nar ii
Walter E. Ogilvie Jr., 68, treas. of ITT subsidiary Fed-
eral Radio, died April 6 in Hackensack Hospital. He is sur-
vived by his wife, 2 sons and a daughter.
Japanese Products Identified: Dialand Electric Sales
Corp., Rochester, N.Y. firm which also operates Diamond
Electric Co. & Elkee Corp., has agreed to an FTC order
forbidding it to misrepresent Japanese origin & manu-
facture of products the firms sell. In a complaint issued
in Nov. 1960, FTC charged that Diamond Electric adver-
tising falsely implied that Japanese imports were U.S.-
manufactured. In another FCC case involving Japanese
imports, hearing examiner Edward Creel recommended
that Oxwall Tool Co., N.Y., be ordered to stop selling
foreign-made wrenches, pliers, etc., without cleaidy identi-
fying their source.
Patent Misuse Charged: Defense contractors are get-
ting “unearned bonuses” from the Pentagon through pri-
vate use of marketable inventions developed through re-
search financed by govt, money, the Senate Judiciary
Patents Subcommittee charged in a report. Headed by Sen.
McClellan (D-Ark.), the Subcommittee said the military
services are spending billions “irresponsibly” by failure to
provide for public use of patents resulting from contracts.
The report cited 3,700 patents obtained by 75 big research
contractors in 1949-59. Release of the report was criticized
by Sens. Wiley (R-Wis.) & Hruska (R-Neb.), who said the
Pentagon & companies should have been called first to offer
any rebuttal to the charges.
Reports & Comments Available: P. R. Mallory, review,
A. M. Kidder & Co., One Wall St., N.Y. 5 • AT&T, analy-
sis, David J. Greene & Co., 72 Wall St., N.Y. 5 • Siegler
and Decca Records, discussions, Oppenheimer, Neu & Co.,
120 Broadway, N.Y. 5 • Erie Resistor, review, Freehling,
Meyerhoff & Co., 120 S. La Salle St., Chicago 3 • Columbia
Pictures, memo, Hayden, Stone & Co., 25 Broad St., N.Y. 4.
Finance
MALLORY IS OPTIMISTIC: Although its business may
be off somewhat in this year’s first & 2nd quarters, big
components-materials-&-battery manufacturer P. R.
Mallory & Co. expects a good year and sees this year’s
2nd half as “promising from every corner.” Mallory’s
1960 net profit of $4,367,403 ($2.84 a share) set a
record for the company, although its sales of $83,586,-
283 were below 1959’s mark (Vol. 17:6 p20).
Mktg. vp Harold C. Buell told us that Mallory’s elec-
trolytic capacitor, resistor and volume-control business for
this year’s first 2 months have been very little lower than
last year, and battery business is about the same as last
year. Mallory is in an unusual position for a parts maker
—it has felt Japanese competition very little, according to
Buell. The parts in which it specializes aren’t in the areas
where the Japanese have made the greatest inroads. Even
in the battery business, there’s been little impact from
foreign-made items, since Mallory now specializes in mer-
cury & manganese batteries, while imports have mainly
been concentrated in the carbon-battery category. “The an-
swer to imports,” he said, “is ingenuity, not tariff barriers.”
Probably the biggest difference in the parts business
this year is that customers are playing their cards much
closer to the chest. Cycles are shorter — manufacturers
are ordering for 2-to-4-week delivery, where they ordered
formerly in 4-to-6-week cycles. Thus customers are now,
in effect, requiring the parts supplier to keep the industry’s
inventory, Buell said.
What are the near- & far-term trends in the compon-
ent business? As are many of his colleagues in the busi-
ness, Buell is most excited about micro-miniaturization.
How long before these techniques are applied to consumer
products ? He estimates the modular type of micro-minia-
ture circuit will begin to show up sometime between 2 & 5
years from now, the more sophisticated molecular concept
in 5 to 10 years. As was the case with transistors, the first
consumer-product application of micro-miniaturization will
probably be in hearing aids.
Micro-miniaturization “will put the component manu-
facturers a little more into the subassembly business and
the end-product people into the component business,” Buell
predicted. But he sees plenty of room for this realignment.
“Electronics hasn’t nearly reached its full stature yet.”
Mallory’s newest product aimed at the TV business
is a self-holding resonant-reed relay designed for remote-
control circuits, which Buell thinks will reduce costs & im-
prove quality. Its application is in RF-type, rather than
sonic type, remote circuits.
ITT shareholders will vote May 10 on the creation of
300,000 shares of a new cumulative preferred stock to
facilitate acquisitions of other companies. The new stock
would be issued in specific classes as required. The first
proposed issue is a 5.25% series for acquiring Jennings
Radio Mfg., “world leader in the development & manu-
facture of high-power vacuum capacitors & switches” (Vol.
17:7 pl9). ITT’s acquisition of the San Jose, Cal. concern
will require initial issuance of either 40,000 shares of the
new preferred or 85,107 shares of ITT capital stock, plus a
balance of 170,213 shares of capital stock. Additional pay-
ments of capital stock will be required over a 5-year period
if Jennings earnings reach specified levels.
20
APRIL 10, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring: the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Cohu Electronics
GPE
Gross Telecasting
Hoffman Electronics
Magnavox
NT A
Story on p. 9
A. C. Nielsen
Reeves Soundcraft
Republic Corp.
Story below
Screen Gems
Stanley Warner
Terminal-Hudson
Electronics
Wells-Gardner Electronics
Period
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1960 — qtr. to Dec. 31
1959 — qtr. to Dec. 31
1961—6 mo. to Feb. 28
1960 — 6 mo. to Feb. 29
1960 — year to Dec. 31
1959 — year to Dec. 31
1961 — qtr. to Jan. 28
1960 — qtr. to Jan. 28
1960 — 27 wks. to Dec. 31
1959 — 26 wks. to Dec. 26
1961—26 wks. to Feb. 28
1960 — 26 wks. to Feb. 28
1961— 13 wks. to Feb. 28
1960 — 13 wks. to Feb. 28
1960 — year to Dec. 3110
1959,a
1960 — year to Dec. 31
1959 — year to Dec. 31
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$ 7,135,022
$ 459,029
$0.32
1,415,821
8,112,655
853,791
.60
1,414,141
244,427,566
11,512,692
5,312,692
3.461
1,129,494
215,588,430
8,968,200
4,198,200
2.631
1,126,625
2,454,1032
1,284,715
639,715
1.60
400,000
2,562,605s
1,307,392
672,418*
1.68
400,000
54,271,8378
(1,963,400)
(968,400)E
1,529,254
46,359,832
4,130,165
1,990,165
1.31
1,513,955
124,879,052
13,117,052
6,533,052
2.76
2,365,168
107,758,670
9,419,458
4,679,458
1.99
2,351,602
5,166,943
(104,700)
1,627,572
5,205,590
(854,000)
—
1,627,572
17,321,758
2,540,935
1,211,588
.71
l,710,000,s
15,007,038
2,448,335
1,090,029
1.91
570,000
5,896,485
113,208
58,2087
.027
3,054,815
5,369,408
(336,110)
(201, U0)8
—
3,018,690
7,094,067
559,677
.23
2,004,190
7,205,719
488,084
.19
2,004,190
2,067,000
970,000
.43
2, 250,000s’
1,147,000
647,000
.29
2,250,000“
64,867,714
4,451,828
2,346,828
1.16
2,026,374
63,521,518
3,950,913
2,075,913
1.02
2,026,974
31,516,560
1,631,213
876,213
.43
2,026,374
31,155,122
1,410,465
865,465
.43
2,026,974
6,992,477
209, 70011
.22
963,304
25,342,358
1,877,141
877,141
2.08
422,400
24,259,901
1,557,728
747,728
1.77
421,800
Notes: ’After preferred dividends. ^Broadcast revenue, before $126,009
other income. 3Broadcast revenue, before $89,272 other income. After
$41,026 tax credit. 5After $995,000 tax credit. “Record. ’From opera-
tions, before $922,645 (30tf a share) from sale of stock. sFrom operations,
after $135,000 tax credit and before $64,485 settlement on fire claim.
'’Outstanding Dec. 31, 1960. “Represents operations of Terminal Elec-
tronics and Terminal Radio International for 9 months to Sept. 30 and
combined operations in Oct.-Dec. 1960 of all companies now comprising
Terminal-Hudson. ’’Before special credit of $91,800. ’-Unavailable.
“Reflects 3-for-l split.
Republic Corp. stockholders last week approved the
entry of the onetime moviemaker into home appliances by
okaying the acquisition of Utility Appliance Corp., Los
Angeles maker of ranges, air conditioners and water
heaters (Vol. 17:9 pl6). Their approval covers acquisition
of 80% or more of Utility’s outstanding common for not
more than 450,987 unissued shares of Republic common.
The proposed stock exchange is in the ratio of one share
of Republic common for each 1.45 shares of Utility. Re-
public Chmn.-Pres. Victor M. Carter told the annual meet-
ing that the company hopes that earnings from home
appliances will be running at a rate of $1 million annually
within 12 months. Stockholders also approved an increase
in authorized common to 6 million shares from 2,750,000.
The company reported a profit increase for fiscal 1961’s
first quarter ended January 28 (see financial table) and
Carter said that earnings for the 2nd quarter (ending April
30) are running ahead of a year ago.
Audio Devices has registered 117,405 common stock
shares with SEC (File 2-17895), 100,000 for use in its
employes’ stock option incentive plan, 17,405 to be offered
on the market by holders of warrants.
Common Stock Dividends Stk. of
Corporation Period Amt. Payable Record
E M.I — $0.04 Apr. 17 Apr. 10
Republic Corp Q .15 May 15 May 1
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, April 6, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates
- 2414
26%
Maxson
28
297/a
Aerovox
9%
10%
Meredith Pub.
45%
49%
Allied Radio -
23
24%
MetroMedia
23%
25 ’/e
Astron Corp. _
1%
2%
Milgo Electronics
26%
29%
Baird Atomic __
25
27
Narda Microwave
8>/«
9%
Control Data Corp. .
_ 107
113
Nuclear of Chicago
43%
47%
Cook Elec.
- 13%
15
Official Films
3%
4%
Craig Systems
17
18%
Pacific Automation
5%
6%
Dictaphone
35%
38%
Pacific Mercury
7%
8%
Digitronics -
- 32%
35 y«
Philips Lamp
162%
168%
Eastern Ind.
- 22 %
23%
Pyramid Electric
2% 3-1/16
Eitel-McCullough
- 18%
19%
Radiation Inc. _ -
27
29%
Elco Corp.
14%
16
Howard W. Sams
45%
48%
Elecrto Instruments
_ 31
34
Sanders Associates
57%
61%
Electro Voice
12%
14%
Silicon Transistor
9%
10’/8
Electronic Associates
_ 37
397/e
Soroban Engineering-
64
69%
Erie Resistor
17
18%
Soundscriber
13%
15
Executone _
24
25%
Speer Carbon
22%
24%
Farrington Mfg.
17%
19%
Sprague Electric
64%
67%
Four Star TV ____
19%
21%
Sterling TV
3 3-11/16
Foto Video _
4%
5%
Taft Bcstg.
19
20%
FXR
23%
26%
Taylor Instrument
44%
48%
General Devices
19%
21
Technology Inst.
7
8 %
G-L Electronics _ -
8
9%
Tele-Broadcasters
1%
1%
Gross Telecasting __
. 22
24%
Telechrome .
15%
16%
44
47
Telecomputing
7ys
7%
High Voltage Eng. __
_ 218
231
Time Inc. - -
100
105
Infrared Industries _
23%
25%
Tracerlab .
13%
15%
Interstate Eng.
. 25.%
27%
United Artists - - _
6%
7%
Itek -
59
63
United Control
22%
24%
Jerrold - -
8%
9%
Universal Trans.
1%
1%
Lab for Electronics .
- 67
70%
Vitro - -
23%
25%
9%
10%
Vocaline - _
2%
3-7/16
3 Va. 3-11/16
Wells-Gardner _ _ _
29
32
Magnetics Inc.
12
13%
Wometco Ent. _ —
18%
20%
NAB LIBRARY
- Television Digest
APRIL 10, 1961 © 1961 TRIANGLE PUBLICATIONS, INC. 1961 SUPPLEMENT NO. 3
The Television Network and American Society
An Address by Robert W. Sarnoff
Chairman of the Board , NBC
To the Annenberg School of Communications at the University of Pennsylvania
Philadelphia , Pa.r April 6, 1961
When I was at college — and that doesn’t go back any
farther than the campus days of the President of the
United States — communications barely figured in the cur-
riculum. Today it is the subject not merely of courses but
of full departments and whole schools. This is a develop-
ment that delights me as a working member of the pro-
fession. Apart from its importance in training the pro-
fessionals of the future, it represents a deeply needed
channel of communication between the intellectual com-
munity and the world of communications itself. It was
intellectually fashionable too long to treat the popular
media with scorn, cynicism and righteous superiority. In
varying degrees, perhaps they may invite such attitudes;
but first they deserve to be understood in their full charac-
ter and purpose. Toward such understanding, I welcome
this opportunity to discuss “The Television Network and
American Society.”
The title of my talk was well chosen by those who
assigned it, for the television network is peculiarly an
institution of our American society; and its nature and
function, its values and shortcomings reflect the character
of that society. We live in a society built on freedom — free
expression, free choice, free competitive enterprise. It is a
pluralistic society, with a wide and complex diversity of
groups and interests, and a tradition of accommodation
and compromise. It is an acquisitive, commercial society,
with a premium on abundance and growth. It is a society
of the rule of the majority — and the rights of the minor-
ity. It is a society at once dedicated to fulfilling the indi-
vidual and to the sometimes conflicting goal of serving the
common good. All these characteristics, with the blessings
and dilemmas they imply, find expression in our system of
broadcasting and its daily outpouring of entertainment
and information from the cathode tube in nearly 50,000,-
000 homes.
Network is the Balance Wheel
That system of broadcasting consists, of course, of a
variety of elements other than the network. But the net-
work is the balance wheel around which all the intricate
machinery of the system turns. It is the network opera-
tion, a communication and business phenomenon quite
without comparison in any other field, which made radio
broadcasting a feasible enterprise in the United States,
and which stimulated its vast growth. It is the network
operation which established the television industry as well,
which made it flourish so spectacularly and which main-
tains the medium today as a comprehensive national
program service unmatched in scope and variety anywhere
else in the world.
In part, the network idea is simply the result of
geography: it is the only physical means of effecting
simultaneous national transmission of radio and television
in a country as large as the U.S. But the idea also sprang
from practical necessities of programming and economics.
There was no such thing as a network for six years
after the first radio station went on the air in 1920. In
those years, radio squawked through a turbulent infancy.
Stations sprang up on all sides; there were 600 by the end
of 1922 and 1400 by the end of 1924. Then the novelty of
hearing from a distant location seemed to wear off. Lis-
teners defected for lack of programs worth hearing; and
stations had no regular source of income. They began
folding as swiftly as they had sprung up. By 1926, more
than half of them had gone dead, and the whole new
enterprise of broadcasting seemed headed for collapse.
In 1926, the National Broadcasting Company was cre-
ated to meet the needs of the situation through the innova-
tion of national networking. NBC’s opening program, on
November 15, 1926, was carried by 25 stations as far west
as Kansas City. It started a regular daily program service
for the first time in history. Two months later, the network
reached from coast to coast. Within a year, a second net-
work was launched by CBS, and soon afterward Mutual
formed a third.
The network idea caught on and thrived because it
provided the twin functions required for the survival and
growth of free-enterprise broadcasting: a regular national
program service and a means of supporting it through
advertising. To perform these functions meant organizing
a complex of business relationships. The network com-
panies had to set up arrangements with independently
owned stations across the nation; with the advertisers who
bought the combined circulation of the stations; with
producers, writers and performers who created the pro-
grams; with the telephone company for the interconnection
of the stations. They also had to assume the costs of
studios, equipment, staff before a single program went on.
Through this initiative, the network service created a
vast national audience which provided a foundation for
building hundreds of new stations. The whole broadcast-
ing enterprise that had faltered and slipped was able to
take hold and move forward. The growth of the radio
audience enabled unaffiliated as well as network-affiliated
stations to operate, and it also furnished a base for local
and national spot advertising.
Throughout the ’30s and ’40s, radio continued its de-
velopment, while experimentation proceeded on the new
medium of television. Again, it was networking that ush-
ered in the television era. NBC launched the first tele-
vision network in 1947 when there were only six stations in
operation and only 14,000 television sets in the whole coun-
try. Year after year, NBC and later other networks poured
millions of dollars into programming and facilities for a
new service and a new industry.
The first season of network programming included the
Kraft Television Theater, the World Series, the Theater
Guild dramatic series, Howdy Doody and the Louis-Wal-
cott fight. The next year brought Milton Berle and cover-
age of the national political conventions. It was the avail-
ability of network programming of this kind that put
stations into operation, sets into homes and television in the
most spectacular growth curve in industrial history. Set
circulation grew to 1,000,000 by the end of 1948; in suc-
1
cessive years, it leaped to 4,000,000, then 10,000,000, then
16,000,000. Expanding at the same time were the hours and
scope of programming. The same cycle of growth has been
taking place in color television, though at a slower pace
since color represents an addition to an existing medium
rather than a basically different one.
In the meantime, radio has gone through a tortured
readjustment. With the shift of the mass audience to tele-
vision, network radio lost the economic support to main-
tain a full-fledged national service of varied programming.
Today, although there are specialized radio services in the
major population centers, the bulk of radio programming
consists of standardized local programs, principally music
and news. Within this pattern, network radio has found
its place — a limited but useful one — in covering national
special events and providing national features, news and
information services. But radio as a whole — for most
Americans — has become a supplementary medium to
television, reduced in scope and public attraction.
Over years of mushrooming change and shifting for-
tunes, television has become an industry of many organiza-
tions and services — independent packagers, film distribu-
tors, spot representatives, syndicators, talent agencies. But
the basic functions of the network have remained unique.
It offers the only national program service organized for
balance and diversity; encompassing all program categor-
ies; transmitted on a daily, continuing basis; and drawn
from all available sources including its own creative re-
sources. In addition, it alone performs the specialized
advertising function of selling in a single transaction the
national television circulation of a specific program. More-
over, it provides the audience base that supports virtually
all of the country’s $1.5 billion a year in television adver-
tising, national and local. And television’s commercial
function is not merely a service to advertisers. As a highly
effective instrument of mass marketing in a nation that
consumes its way to prosperity, it is a catalyst of economic
growth that benefits the whole country.
A Few Hours Determine Profit or Loss
Fulfilling the unique functions of a television network
entails burdens of singular magnitude. Networking is an
enterprise of huge financial commitments, imposing risks
and ferocious competition. The swing between profit and
loss can be determined by only a few hours of program
failure out of some 90 hours in a full week’s schedule.
It is the network which is committed to provide its
independently owned affiliates with continuing daily pro-
gramming, and which therefore assumes the risk of failing
to obtain sponsorship to cover program costs totaling some
$140 million for a year’s schedule. If a program is un-
sponsored, the network bears the full cost. If a program
has to be sold for less than its cost, the network bears the
loss. In addition to direct program costs, the network must
spend many millions of dollars a year for program develop-
ment and administration and the services that support its
huge program output.
As a result of these heavy risks and the obligation to
maintain a well-rounded schedule, a major network’s pro-
gram costs exceed its program sales by tens of millions of
dollars a year. This huge deficit must be made up out of
the revenue that the network receives from the sale of
time, its only other source of income.
In the face of such hazards, it might be convenient if
there were substance to the fashionable idea that the net-
works are seats of monolithic power and control. The facts
are quite opposed to this fancy. A network is rather the
focal point of a complex interplay of forces, exerting its
own influence but also conditioned by the influence of
others — its affiliates, its competitors, its advertisers, its
program sources, its critics, the government and, far from
least, its viewers.
For example, a network’s program requirements are so
enormous that no single organization can fill them. As a
rule, the networks produce most of their non-fiction pro-
grams themselves; two of the networks make it a policy' to
produce all of their own programs involving reporting and
interpretation of public issues. But the networks obtain
most of their entertainment shows directly or indirectly
from independent production organizations, which have
become a major new element in television.
Regardless of the interplay of forces within the indus-
try and the pressures from outside, it is the network’s
function to decide what programs will be scheduled and
when they will be shown, for only the network can be
responsible for the total schedule. And in fashioning its
schedule, the network must accommodate a welter of vary-
ing and sometimes conflicting considerations to the over-
riding standard of the public interest.
The “public interest” is, of course, the legal standard
for broadcasting, but the meaning of this broad standard
can be construed with as many variations as there are
differences of taste and interest in the public itself. In
defining it, many are given to special pleading; they pro-
ject their own desires and interests as the standard for a
medium serving the total public.
NBC’s concept of a television service in the public
interest recognizes that the total public is made up of many
different publics. It calls for a service that gives reason-
able satisfaction to the varying interests of the main audi-
ence elements; which does so by proportioning its program
structure in general to the relative weights of these vary-
ing elements; which does not allow majority tastes to sup-
press a fair reflection of minority interests and does not
frustrate majority interests by converting a mass medium
into a specialized one.
We also believe there is an obligation not only to sat-
isfy the public but to lead it, by providing information that
stimulates new interests and offering opportunities to
broaden and cultivate tastes. In leading the audience,
however, the broadcaster cannot be so far ahead that his
service is rejected by the majority. That would defeat both
the purpose of such leadership and the nature of a mass
medium.
Essentially, this is a doctrine of reasonable treatment
of all segments of the public, so that each viewer in vary-
ing degrees can find in the schedule something he favors —
and something that favors him. The doctrine recognizes
that viewing preferences are not rigid, for the patterns of
audience taste, like our society, are fluid and changing.
Popular entertainment, in a variety of forms, will
represent the bulk of any program service based on these
premises, because it is what most people want most to see.
In addition, a responsible service should include entertain-
ment in the more cultivated arts that have not yet estab-
lished appeal on the same scale; and should give significant
recognition to programs in the field of news, information,
public affairs and education, even though these appeal to
smaller audiences. It is not any one of these program
types that uniquely serves the public interest. Rather it is
the proportioned blend of programming that meets this
standard, because only such a blend meets the varying and
conflicting interests of the total public that relies on
broadcasting.
If the task of programming for a total public places
certain obligations on the network, it places a parallel
obligation on the individual viewer. It is the obligation of
selectivity, because there is no single viewer who will find
every program satisfying to him. But conversely, any
selective viewer, whatever his tastes or interests, can find
more worth watching in the course of a week than he
probably has time to devote to it.
I believe it is difficult to find fault with this concept of
programming in the public interest. I know it is easy to
find fault with the execution, which always raises questions
of degree. Does the public get enough of certain types of
program material to meet its varying interests? Does it
get too much of some program types? Are the various
programs placed suitably in the schedule to serve the con-
venience of viewers, which varies almost as widely as the
2
variations in viewer tastes? Does television show enough
initiative in leading the audience? And if the medium
today can satisfy the individual selective viewer, can its
programmers take satisfaction in its effects on the general
mass of viewers, on our society as a whole?
These questions all involve subjective judgments. The
answers will never be unanimous. Indeed, any considera-
tion of such questions from the standpoint of network
responsibility is further complicated by a fact that is often
ignored. That is the fact that a network has no power to
reach viewers directly on a national basis with its full
balanced schedule. The affiliated station determines which
elements of the network schedule it will carry and what
programs it will use from other sources. As a result, what
the public sees via the station is rarely an accurate reflec-
tion of the planned network schedule.
Yet it is customary to lay the shortcomings of tele-
vision at the door of the networks. Neither television as a
whole nor the network operation is free of blemishes and
failures. No conscientious spokesman for our system of
broadcasting would suggest that the status quo represents
the ultimate, even within the framework of a mass me-
dium’s function. Certainly, however, the state of the me-
dium is not as bleak and calamitous as many observers of
television would have us believe.
I do not question the sincerity or motives of those who
find almost nothing but fault in television; but I believe
most of them reflect specialized tastes and didactic temper-
aments that will never be satisfied with the output of any
mass medium. And in some cases, their criticism seems to
be based on a failure to recognize the role and require-
ments of such a medium.
Let us examine some of the major charges that stem
from television as a whole, but are indiscriminately leveled
against networks. One is the depiction of excessive vio-
lence, with its presumed effects on children and juvenile
delinquency. Although there is little or no reliable evidence
that television disposes children to delinquency or any
other corruption of values, the showing of violence for its
own sake is a matter of real concern. On the ground of
taste alone, there is no excuse for it, and responsible net-
works maintain systematic control procedures to keep it
off the home screen. At NBC we have recently intensified
our efforts toward this end, for we recognize a problem
that calls for continued vigilance with the multiplicity of
program production sources. In this connection, it is worth
noting that if it were not for the balance contributed by
responsible networks, the kind of program that is prone to
vilence would be far more in evidence on the TV screen.
Another frequently heard charge is that television is
controlled by advertisers and ratings. This stems from
misconceptions and misinformation. The typical advertiser
of mass-produced package goods seeks a program that will
appeal to the largest possible audience. This objective is
consistent with one of the major public-interest criteria of
broadcasting. The largest possible audience is a natural
goal and a basic attribute of a mass medium.
But this objective does not dictate the network pro-
gram schedule as a whole — or even the sponsored part of
it. Advertisers themselves have requirements other than
size of circulation. They may seek a substantial audience,
but they may also want to be identified with special quality
and prestige. They may seek an audience attracted by
cultural or information programming, such as the Bell
Telephone Hour, the Hallmark series of outstanding dra-
mas, the Equitable Life Assurance Society’s series drama-
tizing events in American history, and the wide range of
special programs and series in the news, public affairs and
documentary field sponsored by such advertisers as Gulf,
Bell & Howell, Texaco and Prudential.
Apart from the diversity represented by such spon-
sored offerings, a responsible network plans and presents
programs needed for a balanced service whether it has a
sponsor or not. Often it commits a program to the schedule
and then looks for a sponsor. Sometimes the network finds
him; sometimes it doesn’t. In some cases, it declines to
carry programs brought to it by advertisers because they
do not fit into the overall requirements of a balanced sched-
ule or fail to meet proper standards of program quality.
As to ratings, they provide an estimate of audience
trends and an analysis of audience characteristics, both in
general and as they pertain to individual programs. They
also define the circulation sold to advertisers — a business
requirement necessary to attract the expenditures that
support our system of broadcasting. But it should be
obvious from the makeup of the total network schedule
that the size of audience indicated by ratings is only one
yardstick of decision-making, not the be-all and end-all
of programming.
Still another charge commonly leveled against tele-
vision and, by association, the networks, is that of medi-
ocrity. Often, the word is loosely used merely as an epithet
for a program or a service that fails to match the observ-
er’s preferences, though it may be enjoyed by many mil-
lions of viewers. Used in its more precise sense as a
measure of craftsmanship and artistic skill, it means
simply the state of being ordinary, as distinct from the
outstanding. In this sense, it is one of the facts of life — in
books, movies, the theater and politics as well as in tele-
vision; for no enterprise dependent on human talent suc-
ceeds in being consistently excellent in all its activities.
Certainly no broadcaster tries to put on a poor show or
even an ordinary show. The sheer volume of creative effort
needed to fill some 18 hours a day, every day of the year,
imposes a challenge unparalleled in the history of human
expression. Yet I believe television’s average is at least as
good as that of any other form of expression.
Answering the Complaint of Mediocrity
The complaint of mediocrity is frequently linked to the
charge that television has abandoned the bright promise
of its starting years and has been going steadily downhill.
It is true that innovation, experiment, and pioneering
excitement marked television’s early years; so much was
happening for the first time that all was new, apart from
the novelty of the medium itself.
But over the decade in which television has grown so
dramatically in size of audience, its programming has
shown a degree of improvement in scope, stature and tech-
nique unmatched by any other medium. If you will review
a typical network schedule of ten or eleven years ago, it
will seem pale and primitive in comparison with the pro-
gram structure of today. Since those early days, television
has created and adapted a great diversity of entertainment
forms, and developed high skills of craftsmanship. The
improvement is striking within every program category:
Consider, for example, the gulf between the simple Hop-
along Cassidy shows of yesteryear and today’s Wagon
Train, with its story values, stars, depth of characteriza-
tion and physical resources, or compare the slapdash
variety show of a decade ago with the polish and profes-
sionalism of the Perry Como and Dinah Shore shows,
which have literally traveled the world over for fresh tal-
ent, material and backgrounds.
Perhaps the most impressive accomplishments of tele-
vision as a social force have been made possible by a
phenomenon unique to broadcasting. That phenomenon is
the exposure of viewers to material that they would nor-
mally have little chance or desire to see. This is the char-
acteristic of broadcasting that so often creates irritation
and resentment among viewers of specialized tastes when
confronted in their own homes with programs fashioned
to popular tastes. By the same token, however, this phe-
nomenon has enabled network TV to confront millions with
cultural and intellectual opportunities they do not ordi-
narily seek and would not otherwise have experienced.
Progressively, during these brief dozen years, network
television has opened new horizons of taste and interest
for a vast national audience. It has given Shakespeare,
the opera and the ballet the biggest audiences in history.
3.
More Shakespearean productions have been visible on
television in the last dozen years than on Broadway.
Network television has given the same kind of mass
circulation to works by virtually every other outstanding
dramatist, living and dead. It has brought the Metropoli-
tan and the New York Philharmonic, special productions of
opera in English, Britain’s Royal Ballet and Russia’s Moi-
seyev Dancers to thousands of communities that never had
contact with these cultural institutions before.
It has also given the American people unparalleled
opportunity to become familiar with the thinking and
character of the leading personalities of our time; with the
events that are shaping our future; and with the issues
that engage us all. The suspense of a political convention,
the surprises of a Congressional investigation, the pag-
eantry of a Royal wedding, the tension of a United Nations
debate, the sweep of a State visit — all these have been
brought into the living room.
I believe we have made striking progress in recent
seasons in both the quality and quantity of informational
programming, and in presenting it increasingly during
evening viewing hours. Currently, 23% of the NBC tele-
vision schedule is devoted to informational programming
and, as some reflection of the extent to which this repre-
sents leading the audience, these programs draw only 13%
of NBC’s viewers. Such programs as Project Twenty
have set new standards of creativity. Such presentations
as CBS Reports and NBC White Paper have developed
an awareness of major problems with an impact and circu-
lation beyond the capacity of any other medium.
Last month one of the country’s most distinguished
journalists took unusual recognition of television’s grow-
ing use of its power to inform. In a column from the
Middle West, James B. Reston, Washington correspondent
of The New York Times, reported that the press and
politicians of the region were generally lagging behind the
public in their acceptance of change. He added: “Tele-
vision is clearly a large factor in this contrast. For while
many of the most powerful organs of the press continue
longing wistfully for a past they know will never come
again, television is showing the revolution in Africa, the
revolution of the cities and races of America, the revolution
of automation in the big industries.”
In its coverage of political conventions and campaigns,
and in “The Great Debate” between the Presidential candi-
dates in 1960, network television has stimulated the inter-
est of the American people in their own government and
injected fresh vigor into the democratic process. It is
significant that in each of the three national elections since
the advent of television on a network basis, a greater per-
centage of eligible voters went to the polls than ever before.
Some observers would have us believe that the general
effect of television on our society is to lower our taste,
blunt our sensibilities, sap our intellect. But all the evi-
dence is quite the contrary. In the decade since the United
States began to feel the impact of television as a national
medium, our population has gone up 20%. But the publi-
cation of books has gone up more than 100%; publication
of juvenile books is up about 200%; library circulation is
up 50% ; the number of museums has grown by nearly
80%; the number of symphony orchestras has doubled;
the sale of classical phonograph records is up 50%; college
enrollment is up 46%. Now, I do not suggest that tele-
vision is necessarily to be credited for all of this upsurge
in cultural vitality. At the very least, however, it is hard
to see how it is dealing us a cultural blow.
It is important to recognize that network television
could not have made its cultural and informational contri-
butions to our society on such a massive scale if it were not
for two things. One is the underwriting provided directly
or indirectly by the commercial base of an advertiser-
supported medium. The other is the popular entertainment
fare that has created, nurtured and maintained an audi-
ence-in-being almost as large as our population itself.
Without this predominance of popular fare, it would be
impossible to attract so many millions of viewers for ex-
posure to new cultural and intellectual experience. This
very point was made 25 years ago by an informed observer
in connection with radio and in anticipation of TV :
“The high-minded do not like to face the actual situa-
tion in radio, which is that all of its desirable effects are
based on the habit of listening which was created largely
by programs trivial and banal in themselves . . . The audi-
ence which listened to the radio debate on the Supreme
Court was created in the first place by Ed Wynn, Rudy
Vallee, Amos ’n’ Andy and Kate Smith.” Then, looking
ahead, he added: “I have a feeling that the most important
thing for television is to make sure of its own popularity.
Like the moving pictures and the radio, television would
act against its own nature if it did not try to be virtually
a universal entertainment.” These were the words of Gil-
bert Seldes, who is now Dean of the Annenberg School of
Communications.
Television has made sure of its own popularity; it has
won the swiftest and widest acceptance of any new product
or service in history. This season the time spent watching
television climbed to an alltime peak. This warm embrace
by the American people has been bestowed during a period
of unprecedented competition for leisure-time activity.
Their use of television represents billions of individual
free choices every day of the year, as they select, from
hour to hour, the programs they choose to view or not to
view, as well as the alternative of leaving the set dark. It
is these billions of daily individual choices that underlie
the bulk of what is offered on the television screen.
The popularity that television has won through these
never-ending elections is more than a means to the end of
leading a mass audience to new cultural horizons. It is
also its own justification as a faithful reflection of the
multiple tastes and interests of a free, pluralistic society.
Four Roles of the Network
Television has been able to serve this function only
through the operation of the network system of broadcast-
ing. Summing up the unique role of the network and its
relationship to American society, I would make these
points :
1. The network serves an affirmative social value by
organizing and maintaining a national program structure
which reflects the diversity of interests within our society.
At the same time, this program service offers mass audi-
ences continuing opportunities for new cultural and intel-
lectual experiences.
2. The network serves the national interest by making
it possible for the government to be in direct and immed-
iate contact with the total public. It is the only communi-
cations medium that fulfills this function so indispensable
in a democratic society.
3. The network is the keystone of the whole complex of
the broadcasting enterprise. Its programming and facili-
ties have created and maintained a nationwide audience
which underlies the development of stations, production
organizations, talent, and the various forms of broadcast
advertising.
4. The network, as a uniquely efficient national adver-
tising medium in itself, contributes enormously to the
effective mass marketing which is essential to a constantly
expanding free-enterprise economy. It is only through
such an economy, which consumes its way to prosperity,
that our society can meet its obligations and preserve its
freedom.
It is my conviction that in both scope and impact on
the public, the past growth of television on the foundation
of the network service is the best token of the medium’s
vitality and the best promise of its continued progress.
Like the American society of which it is so representative
a part, the television network is imperfect. Like our soci-
ety, it is dedicated to the ideal of improvement. Like our
society itself, it is, I believe, preferable to anything else of
its kind in the world.
4
WEEKLY
NAB UHHAn Y
Television Digest
APRIL 17, 1961
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 16
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Congress
KENNEDY GOES EASY ON AGENCIES in a 5,300-word special
message to Congress on regulatory reforms. FCC is scarcely
mentioned; no "czar" is suggested by President (pp. 1 & 5).
BROADCAST POLITICS CHARTED for Congress by FCC in monu-
mental 103-table statistical survey cf 1960 (p. 6).
Programming
FOURTH WESTINGHOUSE PUBLIC SERVICE CONFERENCE in
Pittsburgh hears pleas for better programming (pp. 2 & 11).
Film <£ Tape
JAPAN DROPS TELEFILM RESTRICTIONS as of April 1. Price ceil-
ings are removed from U.S. TV-film imports; frequency-of-use limita-
tions are dropped (p. 2). Dept. (p. 12).
FCC
FORD REPEATS PROGRAMMING & SALES CONCEPTS; tells
broadcasters to help write program form (p. 3).
REPRINTS OF FCC PROGRAM-FORM SUPPLEMENT available to
subscribers as May 1 comment deadline nears. Limited quantities
without charge (p. 3).
COWGILL ALERTS BROADCASTERS, tells Illinois group to bone
up & get affairs in shape because they may be first & hardest
hit as their licenses expire in December (p. 4).
Networks
ABC, EXPANDING ITS STATION-BREAKS, gets protest from Young
& Rubicam which charges "violation of NAB Code" (p. 7).
Consumer Electronics
GE GOES COLOR, will show sets to distributors next month for
marketing in August. Sets will use RCA shadow-mask tube. Only
4 major makers remain undeclared (p. 15).
WOOLWORTH TESTS JAPANESE TV which could sell below $100,
but officials say odds are against any deal. U.S. manufacturers
may have better chance (p. 16).
PITTSBURGH BONDED TUBE scheduled for first production run
this week by National Video. Lower-cost TV deflection system
announced (p. 16).
WELLS-GARDNER GROWS, bucking consumer-electronics trend
with sales & profit increases in 1960, its all-time record TV-radio-
phono year (p. 17).
RETAIL SALES SLUMP in phonos continued in February, dipping
36% below Feb. 1960; factory sales 50% below year-ago (p. 18).
Stations
NAB BOOKS KENNEDY for appearance at opening May 8 con-
vention session in Washington, where Marine Band will play.
HEW Secy. Ribicoff billed for May 10 luncheon (p. 8).
TELEGLOBE PAY-TV TEST in U.S. by Bartell Bcstg. is reported
imminent. Test in Aruba may come first (p. 9).
NCTA UNHAPPY WITH NAB endorsement of CATV-control bill;
says it encourages "governmental economic intervention" (p. 10).
Other Departments
TECHNOLOGY (p. 5). ADVERTISING (p. 13). PERSONALS (p. 14).
FINANCE (p. 19).
KENNEDY GOES EASY ON AGENCIES: President Kennedy sent to Congress last week his
long-awaited reform recommendations. They were watered-down paraphrases of the milder sections of the
blistering indictment of regulatory agencies filed in Jan. by White House advisor James M. Landis (Vol. 17:1 pi).
Scarcely mentioned in the President's special message was FCC, which had borne the brunt of the
angry attack on agencies by Landis, who had accused Commission of non-feasance & worse. And significantly
missing from JFK's 5,300-word message was any suggestion that a White House overseer — or "czar” — should
be set up to ride herd hard on agencies, as Landis had proposed.
Message got big buildup from White House day ahead of its delivery on Capitol Hill April 13. All
day long April 12 Washington news tickers carried advisory bulletins — emanating from Landis office — on out-
look for advance release to reporters & briefing session conducted by Landis himself. About 100 newsmen
crowded into White House "Fish Room" at 8 p.m., time finally set for hold-for-release copies & briefing. It was
a big letdown for them at end of day when the Russians had put their astronaut into orbit.
FCC had been singled out in the original Landis report as a terrible example of agency maladministra-
tion. But President's message contained only one specific reference to FCC operations & policies. Kennedy
said "a coordinated effort is underway to provide a better method for the allocation among govt. & non-govt,
users of the radio spectrum, and to improve the regulation over the method of their use." Congress can "natur-
ally" expect to hear from White House later on recommendations in spectrum field, President added.
Specific criticism of regulatory administration was confined by President to FPC. He proposed
reforms (including enlarging FPC to 7 members from 5) intended to cut down on that agency's 4,000-case back-
log and put more brakes on natural-gas rate increases for consumers.
2
APRIL 17, 1961
White House recommendations otherwise were general — and relatively non-controversial. Kennedy
called for: (1) More administrative authority for agency heads. (2) Delegation of case work to panels of
agency members & staff boards. (3) More pay & prestige for hearing examiners. (4) Formation of an Admin-
istrative Conference of the U.S. for continuing review of agency processes — organization of which was started
in Eisenhower administration by Court of Appeals Judge E. Barrett Prettyman (Vol. 16:36 p5 et seq.). President
outlined its structure & functions in executive order (see p. 5).
JFK's mild message helped dispel suspicions on Hill that White House & Landis were plotting to
assume dictatorial control of agencies, which Congress regards as its creatures — bad or not (Vol. 17:14 pl6).
President said placatingly that Congress has "final responsibility to determine from time to time the extent
of the influence that these agencies should exert." As for President, his "responsibilities require him to know &
evaluate how efficiently these agencies dispatch their business," Kennedy said.
"In general, sound," was comment on message by Sen. Schoeppel (R-Kan.), ranking minority member
of Commerce Committee. "In general, very commendable," echoed influential Sen. Keating (R-N.Y.), Judiciary
Committee member. Relieved Democrats in Senate <5 House had no reason to object.
PITTSBURGH SOUL-SEARCHING: Despite the strong upbeat this season in the quality & quantity
of public-affairs shows, both network & local, serious- minded broadcasters & a sector of the viewing public
believe that TV is not meeting its basic national responsibilities. And, they think, TV had better do something
about it in a hurry before:
(1) The higher-IQ segment of the viewing audience abandons TV to the mass audience & the mass
mediocrities of routine programming.
(2) FCC and other govt, agencies start throwing their legislative & regulatory weight around.
(3) The most creative types of network programming, in the entertainment area as well as public
affairs, are abandoned in favor of assembly-line escapist programming, ground out in Hollywood.
These problems were not the stated theme of what was officially billed as The Pittsburgh Conference
on Local Public-Service Programming staged in the Steel City last week (April 9-12) by Westinghouse Bcstg.
Co. True, the 350 delegates & guests attending the session had their choice of various instructive (in the nuts-
&-bolts sense) panel sessions & demonstrations concerning local public-affairs programming. But in speech
after speech & panel after panel, the soul-searching concerning TV's destiny went on (see p. 7).
JAPAN DROPS TELEFILM RESTRICTIONS: Wide-open-door policy for U.S. telefilm
imports was effected by Japan last week after 3 years of restrictions & barriers that made the budding Japan-
ese TV market anything but a bonanza for American film producers. Effective with its new 1962 fiscal year,
which began April 1, Japan:
(1) Eliminated all price ceilings on U.S. telefilm imports. Heretofore, Nippon broadcasters were re-
stricted by law from paying more than $500 per 30-min. TV film from the U.S.
(2) Dropped all frequency-of-use limitations on American film imports. Before the open-door policy,
Japanese TV stations were limited to 10 half-hour U.S. film programs a week.
(3) Increased by a minimum of 50% its fiscal- 1961 allocation of $2 million for U.S. TV entertainment
films. There are no budget limits on feature films, newsreels and public-affairs programs for TV use.
Eradication of TV-film barriers was negotiated by John G. McCarthy. He is pres, of TV Program
Export Assn, which was formed last year by 11 program producers as telefilm's first overseas lobby group
(Vol. 16:22 p4). We caught McCarthy on the fly Friday as he was leaving for England on an extended effort
to duplicate there the "major breakthrough" achieved in Japan.
Japanese govt, also has pledged to remove all dollar limits on budget allocations for entertainment
films at the start of its 1963 fiscal year (beginning next April 1), he told us. "The sky's the limit now for U.S.
TV-film producers in Japan," he said. "U.S. exporters will now be able to sell their TV films at prices that
conform with value & market demand." He pointed out that U.S. telefilm producers have virtually no made-
in-Japan competition because Japanese program producers concentrate almost exclusively on live program-
ming. The new Japanese agreement actually was completed last month, following a month of on-the scene
negotiations in September by McCarthy.
VOL 17: No. 16
3
"Breaking the U.K. telefilm barrier represents a problem of another magnitude," McCarthy told us.
"The major barrier to an American breakthrough there," he said, "is extreme nationalism and fear of Ameri-
canization of TV programming." The principal hurdle is a union-backed quota system that requires 86%
British film on ITV, 90% British on BBC-TV. However, McCarthy, onetime U.S. Minister for Economic Affairs
in Paris, already has held exploratory discussions with British leaders, and he is optimistic that the problem is
negotiable.
FORD REPEATS PROGRAMMING & SALES CONCEPTS: FCC Comr, Fred Ford, who
sparked many major Commission actions in his short tenure as chairman before stepping aside for Minow,
reiterated principles behind several of them last week. In a speech prepared for delivery before the Kansas
Assn, of Radio Bcstrs. in Topeka April 15, he got into programming, program forms, station sales, radio clear
channels and daytime radio broadcasting.
Ford quoted at length from Commission's policy statement on programming, issued last July (Vol.
16:31 pi) — which we described as "no shocker" — and he said:
"There has apparently been an attempt to obfuscate & confuse the purpose of the Commission in its
proposed [program] form, by imagining all types of disastrous eventualities. I am sure you will not be
confused by these efforts, but will accept the adopted policy of the Commission as expressed in its July 29, 1960
report as the basis for this form." Ford noted that very few radio broadcasters, as contrasted with TV, had
appeared in FCC's big programming hearing. "Although radio broadcasters did not speak out at that time in
any number," he said, "I am hopeful that their comments on the proposed form will be more helpful on the
application of the policy than they were in its formation."
"I am convinced from my discussion with broadcasters," Ford said, "that the policy statement by the
Commission embodies sound broadcast business practice, as well as a guaranty of as complete freedom as
possible for a broadcaster to serve the public interest as he, not the Commission, finds it in his service area. It
is my hope that the comments which we receive on the proposed program form will enable us to improve it so
as to properly reflect the manner in which stations have met their obligations, not in the sense of a firm contrac-
tual commitment but with the reasonable flexibility which must be maintained at all times."
• • • •
Of FCC's proposal to tighten up on station sales (Vol. 16:50 pi, et seq.), Ford stated: "Generally speak-
ing, if one does not expect to operate a station for at least 3 years, his motives for entering this public-service
area should be subjected to close scrutiny. I am hopeful that in our own self-interest you will not listen to
the blandishments of those who tell you that the Commission wants to force you to remain a broadcaster and
that you should be as free to buy & sell stations as cans of tomatoes. Dedicated broadcasters who know the
public interest of their areas should support the efforts of those who would eliminate the fly-by-night from your
number. How many of your broadcaster friends have told you of their experiences with competitors who liter-
ally bought an audience with prizes & giveaways only to unload on the inexperienced newcomer?"
• • • •
Turning to radio clear channels, Ford said: "I am hopeful that . . . the proceeding can be resolved in
such a way that those channels which engineering studies show can best provide the needed service will not
be duplicated at night, but will be reserved for future use to provide an acceptable grade of wide-area skywave
service to rural & remote areas of the U.S."
Of the daytimers' quest for longer operating hours: "The substantive arguments advanced by daytime
broadcasters for extended hours are very appealing to me, and I would be more than happy to support a pro-
gram for extended hours if it were sound from an engineering point of view. I cannot agree to a program
which would destroy present nighttime service without at least a corresponding increase in service. Moreover,
as appealing as the arguments presented by the daytime broadcasters are, almost all of them can be met by
FM. A few years ago such a statement would have sounded frivolous, but when you consider that there are
presently 13 to 16 million FM receivers in the hands of the public, it becomes more valid."
REPRINTS OF FCC PROGRAM-FORM SUPPLEMENT: With May 1 deadline for comments
imminent, broadcasters have been asking us for more copies of our handy, full-text supplement reprinting
FCC's proposed revision of its program form (Vol. 17:9 p2). We had run out, so we've reprinted it — and as a
4
APRIL 17, 1961
service to subscribers offer limited quantities without charge from our Radnor, Pa. publication offices. Bulk
quantities are available at a nominal rate.
Original deadline for industry comments was April 3, with replies due April 17. However, at NAB's
request, Commission extended dates to May 1 & 10 respectively.
The FCC
Cowgill Alerts Broadcasters: Freshly retired as chief of
FCC’s Broadcast Bureau, Harold Cowgill warned his home-
state Illinois Bcstrs. Assn, last week to get their affairs in
shape.
“The policy of minimum governmental interference
with private enterprise,” he said, in an April 12 Springfield
speech, “has been eroding rapidly.” Illinois broadcasters
may be particularly hard hit, he warned, because their
licenses expire next December, and “it could be that Illinois
will receive the first full impact of the new program of
surveillance of licensee stewardship.” He suggested that
licensees take the following actions:
“Immediately obtain & read a copy of the Sept. 13,
1961 amended Communications Act.
“Read the current FCC rules & regulations and check
station compliance therewith in detail.
“Hold staff meetings with programming, engineering
and sales people so that all may be familiar with the new
Section IV requirements.
“Study prior promises to FCC reprogramming and
compare with present operation.
“Either correct performance to agree with promise,
or prepare to justify differences.
“Make a current study of needs of station community.
“Urge non-member Illinois broadcasters to join the
111. Bcstrs. Assn.
“Urge the officers of the 111. Bcstrs. Assn, to inaugu-
rate a program of collecting & distributing information of
general interest to all broadcasters in a manner similar to
that followed recently by the Florida state association.”
Status of All-Channel-Set Bill: FCC’s recommended
legislation to require the manufacture of all-channel sets
(Vol. 17:13 p6) is still in the hands of the Budget Bureau,
but Commission sources say there’s no evidence that the
administration is holding it up because of its opposition to
the measure. They point out that several other substantial
pieces of FCC-suggested legislation — such as those allow-
ing the Commission to split into adjudicatory panels and to
adopt a summary judgment procedure — were submitted to
the Budget Bureau about the same time as the receiver
bill, in February, and these haven’t been sent to Congress
either. FCC’s information is that the Bureau “is simply
giving the matters very careful study.” It’s assumed that
the Bureau is getting comment from other govt, depart-
ments, such as Justice. Major measures submitted by other
regulatory agencies are getting the same kind of extended
consideration by the Budget Bureau.
Fresno Dual Operation: FCC has granted Triangle
Stations’ KFRE-TV Fresno permission to operate on both
Ch. 12 & Ch. 30 until June 1, turning down the station’s
l’equest for a 90-day extension before it closes dowm Ch. 12.
“Such further limited use of Ch. 12,” FCC said, “should not
have a significant adverse effect on deintermixture of
Fresno or on the Fresno uhf stations, and should give
Triangle ample time to accomplish the purposes upon which
its original request was based.
ENRIGHT ON FCC HOT SPOT: Admitted quiz-fixer Daniel
Enright — 21 & Tic Tac Dough — finally faces an FCC
renewal hearing on radio WGMA Hollywood, Fla.
After a long investigation (Vol. 15:44 plO, et seq.),
the Commission voted 4-3, Comrs. Hyde, Lee & Craven
dissenting, for a hearing to determine Enright’s quali-
fications as a licensee, in light of the quiz-rigging revel-
ations of the Harris committee.
Enright owns 50% of WGMA, his associate Jack
Barry the other 50%. The Commission made no complaint
against Barry. The owners have filed an application to
sell the station for $265,000 to Kingsley Murphy and
Carroll Crawford. The FCC has refused to approve the
sale — though at one time 3 Commissioners reportedly were
in favor of renewing the license with the condition that the
station be sold. A 4th Commissioner is said to have been
willing to renew the license, apparently exonerating En-
right— but he wouldn’t go along with the idea of sale-
condition.
FCC also got rough last week, in a unanimous vote,
on radio CP-holder WMPP Chicago Hts., 111. It ordered a
revocation hearing on charges that the principals concealed
from the Commission a transfer of control. The owners are
William S. Martin, Eugene H. Dibble III, Charles D.
Buford and Charles J. Pinckard. The Commission also
charges Martin with concealing the fact that he had been
arrested on “various criminal charges.” FCC plans to
conduct the hearing in Chicago. The grantee is one of the
very few with Negro owners.
Uhf for Scatter: FCC proposes to allow use of uhf
TV band 800-830 me in Alaska by Alaska Telephone Corp.
for tropospheric scatter communications between Annette
Island & Trutch Island, B.C. The Commission said it was
making the proposal with the condition that no interfer-
ence be caused to any broadcast service “in order to meet
a national defense requirement with the minimum delay,
and because it is extremely unlikely that the entire uhf
TV band will be required for TV within interference range
of the area in question.” A slice of uhf was sought on 2
other fronts: U. of 111. asked for reconsideration of FCC’s
ruling that rejects its proposal to use Ch. 37 for radio as-
tronomy; and The International Assn, of Fire Chiefs and
International Municipal Signal Assn, asked that a “high”
uhf channel be allocated for use by “public safety entities.”
Melpar Wins FCC Uhf Contract: FCC has finally
awarded the transmitting antenna contract for its N.Y.
uhf project, granting it to Melpar Inc. and calling for
installation & checkout by Nov. 10 at a cost of $248,000.
The antenna will comprise 4 units, one near each corner of
the Empire State Bldg. TV tower base. Each unit will be
a vertical metal waveguide about 45 ft. long, with slots and
with a 6 x 12-in. rectangular cross section. In addition,
each waveguide will have 2 externally-attached vertical
metal strips about 12-in. wide at an angle to each other,
forming what engineers term a “horn.”
Drop-in Sought: Ch. 25, Huntsville, Ala., by radio
WFUN.
VOL 17: No. 16
5
Agency Conference Set Up: President Kennedy followed
up his message to Congress on regulatory-agency reforms
last week (see p. 2) by issuing an executive order officially
setting up the Administrative Conference of the U.S. —
along lines laid out during the Eisenhower Administration.
To “ensure maximum efficiency & fairness” by FCC &
other agencies in carrying out their functions, the President
said he would name an 11-member council to direct the
conference. One of the council — presumably Court of
Appeals Judge E. Barrett Prettyman — will be designated
conference chairman.
The general membership of the conference (number
unspecificed) will be composed of persons designated by
federal executive depts. & agencies, practicing lawyers —
“and other persons specially informed by knowledge &
experience with respect to federal administrative pro-
cedure.” Members of Senate & House, designated by Vice
President Johnson & Speaker Rayburn (D-Tex.), will have
floor privileges at plenary sessions.
The President listed these conference functions: (1)
“Conduct studies of the efficiency, adequacy and fairness of
procedures.” (2) “Report to the President any conclusions
reached by its members based on such studies.” (3) “Make
a final report to the President no later than Dec. 31, 1962.”
(4) Recommend whether the conference should be con-
tinued after 1962.
* * *
Landis Talks Again: President Kennedy’s regulatory-
agency advisor James M. Landis will address a D.C. Bar
Assn, dinner April 18 in Washington’s Shoreham Hotel.
Stereo Approval Date Uncertain: Though there’s
speculation that FM stereo standards will be adopted before
the May 7-10 NAB convention, best informed Commission
sources say that the date is still very much up in the air.
FCC members haven’t met to discuss the subject formally
since December. If they meet on it within the next week or
2, it’s unlikely that they’ll issue a final decision immedi-
ately. It takes several sessions to nail down major decisions.
Youngstown Sale Okayed: The transfer of WKST-TV
(Ch. 33) & WKST Youngstown-New Castle has been ap-
proved by FCC. Sellers: S. W. & Wanda E. Townsend.
Buyers: Communications Industries Inc., operators of
radio WACE Chicopee, Mass. & WEOK Poughkeepsie,
N.Y., headed by Lazar Emanuel, Paul Smallen and Blair
Walliser. Price: $975,000 for 81.2%, plus $200,000 to
Townsend as 10-year consultant, plus an option to buy
the balance for $225,000.
Allocations Shift Proposed: The substitution of Ch.
32 for Ch. 51 in Louisville has been proposed by FCC at the
request of Ch. 51 grantee WKLY. The switch would require
the substitution of Ch. 26 for Ch. 32 in Richmond, Ch. 83
for Ch. 26 in Anderson, Ind., Ch. 66 for Ch. 25 in Madison,
Ind., Ch. 32 for Ch. 26 in Knoxville, Ch. 26 for Ch. 32 in
Oak Ridge, Tenn.
“Influence” Examiner Selected: FCC chief examiner
James Cunningham has been appointed to conduct the
hearing on the Jacksonville Ch. 12 ex parte case, in which
former Comr. Mack is alleged to have gone outside the
record. WFGA-TV won the channel in 1956 (Vol. 16:32).
Uhf CP Grant Proposed: Ch. 25, Columbia, S.C., to
First Carolina Corp., in an initial decision by FCC exam-
iner Isadore A. Honig. Uhf translator granted: Ch. 82,
Carroll, la., to Carroll Area TV.
NBC Derides Justice Plea: FCC is absolutely right in
objecting to Philco & Justice Dept, demands for a hearing
on antitrust charges against RCA & NBC in the WRCV-
TV Philadelphia license-renewal case (Vol. 17:15 p5),
NBC contended — not unexpectedly — last week.
In another in a long series of filings in the complex
case, NBC told the Court of Appeals in effect that the
Justice Dept.’s antitrust div. had no legal legs to stand on
when it filed an amicus curiae brief agreeing with Philco,
which wants to take away NBC’s station.
Reviewing the Philadelphia story since FCC threw out
Philco’s protest against the 1957 renewal of WRCV-TV,
NBC pointed to consent-decree settlement of the govt.’s
RCA-NBC antitrust case, requiring the network to divest
itself of the station.
“Now the antitrust division suggests that the Commis-
sion should hold a hearing to consider allegations which
the govt, had made before it settled this litigation,” NBC
said in its Court of Appeals brief, adding:
“It may seriously be questioned whether the division —
in good conscience to either the Commission or to NBC—
can now ask to have the Commission determine the anti-
trust allegations initially referred to the division by the
Commission but which the division itself advertently set-
tled after extended negotiations with NBC.”
NBC argued that the Justice Dept, “erroneously dis-
regards the fact that the Commission has already resolved
these charges favorably to NBC, overlooks the division’s
own recognition of NBC’s qualifications in the decree for
the very license period involved . .
Kenneth Cox, new FCC Broadcast Bureau chief who
started work April 10, reports he’s suffering from the cur-
rent Washington ailment — house hunting. His infection is
particularly acute because his wife and their 3 sons, aged
11, 7 & 4, will remain in Seattle until August— and he’s got
the unenviable job of selecting a house that he hopes his
wife will like. As Cox took office, FCC took elaborate pre-
cautions in connection with Cox’s former representation of
J. Elroy McCaw’s radio WINS N.Y. Commission released
an exchange of letters in which Cox suggested he have noth-
ing to do with the pending WINS renewal. Chmn. Minow
agreed & expressed appreciation of Cox’s concern.
Old Pay-TV Request Rejected: The application of
grantee WSES (Ch. 29) Philadelphia, filed in 1957, seeking
to test pay TV, has been turned down by FCC. The
Commission noted that the station’s CP has been canceled
for failure to build and that its application didn’t comply
with FCC ground rules for toll-TV tests.
Vhf Translator CPs: FCC has granted Ch. 10, Sidney,
Mont., to Richland TV Club; Ch. 13, Ft. Benton, Mont., to
Ft. Benton TV Club; Ch. 9, Thayne, Wyo., to Star Valley
TV System Inc.
TV Applications Filed: Ch. 19, Cleveland, by radio
WDOK; Ch. 32, Montgomery, by First Alabama Corp.
(prospective assignee of WCIV Charleston, S.C. and Ch.
25 applicant for Columbia, S.C.).
Technology
WBC into Space : An application for experimental
land-based space communications transmissions has been
filed by Westing-house Bcstg. Co. which seeks the use of
5499-5501 me, 2-kw into the antenna, at Friendship Air-
port near Baltimore.
6
APRIL 17, 1961
Congress
HOW STATIONS HANDLED POLITICS: Given their choice,
most politicians from President Kennedy down to con-
stables prefer TV to radio for their election-campaign
pitches. Yet it’s more than twice as hard for them to
get on radio, whether they pay for appearances or
finagle the time free.
This paradox is one of many nuggets of information
which members of Senate & House Commerce Committees
could extract from a monumental statistical study — Survey
of Political Broadcasting — which FCC submitted to Con-
gress last week.
The mass of detailed FCC questionnaire data, includ-
ing 103 tables in a 16xl0V2-in. format, documented &
expanded Commission testimony on 1960 TV & radio equal-
time practices which was presented last month to the
Senate’s Freedom of Communications Subcommittee (Vol.
17:14 p4) and at earlier hearings in the Senate & House.
The roundup report had been called for in a Congressional
resolution (S. J. Res. 207) which suspended equal-time
requirements for Presidential tickets last year.
State-by-state breakdowns and summary charts pre-
pared by FCC from “timely & generally usable” question-
naire answers received from 4,202 stations (3,099 AM,
633 FM, 470 TV) showed what broadcasters did — and
didn’t do — in White House, Senate, House and governor-
ship contests.
Windup Table 103 (“AM & TV Stations: General
Policy with Respect to Political Broadcasting”) showed
that only 43.2% of AMs (1,338) sold political time &
announcements and made free time available vs. 95.7%
of TV stations (450) which did all 3.
Moreover, 51.1% (1,584) of the AMs vs. only 4% (19)
of the TV stations observed a political policy of selling
spots and time for speeches but refusing free time to any-
body. And 15 AMs vs. just one TV station refrained from
any political broadcasting whatever. Political spots only
were sold by 125 AMs. Paid spots & free time — but not
paid speech-making time — were offered by 37 AMs. No TV
station placed itself in the last 2 categories.
Another table in FCC’s statistical masterpiece exposed
the extent— -and lack — of political editorializing by broad-
casters last year. Only 2 TV stations (vs. 53 AM, 7 AM-
FM, 4 FM) came out editorially for any candidate. “Reply”
statements were broadcast by 23 of the editorializing AMs,
but by neither of the TV stations, 28 of the AMs and one
TV station reporting they’d put no “replies” on the air
but had tried to get them. Two AMs and the other TV
station admitted they not only didn’t broadcast “replies”
but made no effort to “encourage” them.
In none of the charts was any station identified.
“Right to Know” Advocated: Wider public access to
records of FCC & other regulatory agencies is proposed
in a bill (S-1567) introduced by Sen. Carroll (D-Colo.)
and co-sponsored by Sens. Hart (D-Mich.), Long (D-Mo.)
and Proxmire (D-Wis.). The measure would amend the
Administrative Procedure Act to require the agencies to
‘ publish all their rules” and — with few exceptions — “define
public records to include all records & documents sub-
mitted.” Describing it as a “right to know” & “freedom of
information” bill, Carroll said it’s needed to open up
agency channels which have become “tighter & tighter.”
Winchell Probe Threatened: Columnist Walter Win-
chell, who doubles as commentator for ABC-TV’s much-
criticized The Untouchables (Vol. 17:14 p6), has been
threatened with a Congressional investigation. Rep.
Anfuso (D-N.Y.), a leader in boycott movements against
the show’s characterizations of Italian gangsters, de-
manded that Winchell apologize — or face a probe — for
something he wrote in his April 3 column. Winchell’s item
said President Kennedy had by-passed 100 Italian-Amer-
icans for appointments because of their “Big M [Mafia]
control or link,” adding cryptically: “Characters right out
of The Untouchables.” Anfuso wrote Winchell: “If you wish
to treat this matter lightly, let me advise you that I will
sponsor a Congressional investigation of such un-American
activities as these.” Anfuso also said that his bill (HR-
4502) banning derogatory references to any ethnic groups
on TV & radio (Vol. 17:9 pl2) “can easily be amended to
cover the situation at hand to expose all of the destructive
influences in our country.” Anfuso sent copies of his letter
to the White House and to the Attorney General.
TV Subsidies Supported: Sen. Neuberger (D-Ore.) has
joined a Congressional campaign to set up a govt, kitty to
help Senate & House candidates pay for election-campaign
broadcast time. She introduced a bill (S-1555) authorizing
candidates to collect half their TV & radio expenses from
the U.S. Treasury, so long as time bought on a single
station doesn’t exceed 15 minutes on TV & 30 on radio
during primaries and 30 on TV & 60 on radio during general
election campaigns. In a similar move, Senate Majority
Leader Mansfield (D-Mont.) has proposed $l-million reim-
bursements to Democratic & Republican parties for TV &
radio campaign expenses (Vol. 17:13 pl5). Mrs. Neuberger
submitted a chart of time charges by stations across the
country to “demonstrate clearly the financial problem that
any candidate must face in an effort to reach the voters
of his district.” Sens. Douglas (D-Ill.), Morse (D-Ore.)
and Clark (D-Pa.) co-sponsored her bill, which revived
legislation proposed in the last session by her late husband
Sen. Richard L. Neuberger (Vol. 16:4 pl2).
Automation Costs Jobs: A House Labor Committee
report prepared by Rep. Holland (D-Pa.) from answers to
questionnaires sent to unions asserts that automation has
spread unemployment widely through the TV & radio
broadcasting & manufacturing industries. Holland said
union estimates of job losses included these: (1) TV
station jobs were cut 25% in 1958-’60. (2) Radio station
jobs were reduced by 3,900 in the same period. (3) Set
manufacturers reduced payrolls by 50,000 in 1950-’60.
“Where 200 men were required to assemble 1,000 radios a
day, the job can now be done by 2 men.”
A Break on Overtime: TV & radio stations in areas
where population is 50,000 or less would be exempt from
paying wage-hour-law overtime to announcers, news edi-
tors and chief engineers, under legislation nearing a final
vote in the Senate. The broadcasting exemptions are
among non-controversial features of the Senate Labor
Committee’s substitute for a House-passed minimum-wage
bill (HR-3935). A Senate vote on the bill — which must go
back to the House if approved — may come April 18.
Obituary
Bertram O. Wissman, 50, chief clerk of the Senate
Commerce Committee in 1953-’54 and a member of its staff
until 1959, when he was named ICC Congressional liaison
officer, died of lung cancer April 11 in the Washington
Hospital Center. Surviving: His wife, 4 sons, 2 daughters.
VOL. 17: No. 16
7
Networks
STATION-BREAK EXPANSION STIRS UP STORM: ABC-TV
will increase the station-break time between nighttime
programs from 30 to 40 sec., effective at the start of
the 1961-’62 season. But the policy revision (stated in
a February 1 letter from ABC network sales vp William
P. Mullen to advertisers & agencies) drew a loud pro-
test last week from, among others, Young & Rubicam
Pres. George H. Gribbin.
“Arbitrary, uncalled for, a disservice to the public,
and the ad & broadcasting industries,” said Gribbin in an
April 13 telegram to ABC-TV Pres. Oliver Treyz. CBS,
NBC and NAB received copies of Gribbin’s protest, which
also charged ABC with “a direct infringement upon respon-
sible use of the free airwaves and a violation of the spirit,
if not the letter of the NAB Code.” From an ad standpoint,
continued Gribbin, “the program-time reduction is, in
effect, an increase in network rates for the national adver-
tiser, who is not being compensated by a proportionate
decrease in charges.”
CBS-TV also came under Gribbin’s attack for an April
7 letter to agencies from sales administration vp William
H. Hylan. “It may be necessary for us to accede to our
affiliates’ demand for a similar expansion,” said Hylan.
CBS “might adopt” a 42-sec. break in lieu of the present
30-sec. one or a 70-sec. break at the end of 60-min. pro-
grams sold on a participating basis. Gribbin “urged that
the change not be made.”
ANA also voiced its disapproval of ABC’s policy. “We
feel it is against the best interests of broadcasting,” said
Board Chmn. Howard Eaton, who is also Lever Brothers
media dir. “The resulting commercialization will jeopar-
dize the public’s trust & confidence in the industry,” he
said. “We urge ABC to consider reversal of this policy at
the next meeting of its affiliates.”
No' compromise was forthcoming from ABC, at least.
In an April 13 reply to Gribbin, Treyz said his network
“is now firmly committed to advertisers, agencies and
affiliates to proceed with the revised policy.” He empha-
sized that the revision was announced “prior to ABC’s
receipt & acceptance of orders for the new season, save for
2 half-hours which will continue to have a 30-second break.”
The new policy is “directly in the public interest,” Treyz
told Gribbin. “The entire extra revenue produced by the
slight increase in commercial time (!£%) goes to the local
station, thus providing a broadened & stronger economic
base for the station to finance improved TV service.”
Therefore, said Treyz, “your controversy is with the
other networks who are attempting retroactive changes by
proposing to alter terms & conditions of business already
placed & accepted by them.”
35 More Network Advertisers in 1960: 376 advertisers
used network TV in 1960, breaking the previous record of
341 set in 1956, according to TvB. New-to-TV advertisers
totaled 53, of which 26 had gross time billings over
$100,000. The biggest 1960 spender was Procter & Gamble,
with gross time expenditures of $46,406,679, followed by
American Homes Products ($33,376,057), and Lever
Brothers ($28,613,140). The next 7: General Motors ($22,-
985,033), Colgate-Palmolive ($22,511,280), General Foods
($18,623,648), R. J. Reynolds ($15,891,416), Sterling Drug
($15,358,919), General Mills ($14,651,707), Brown & Wil-
liamson ($12,533,149),
Medical Network Proposed: Senate Commerce Com-
mittee Chmn. Magnuson (D-Wash.) foresees the TV day
when medical schools & practitioners will be linked by a
special coast-to-coast network. In a talk to the 3rd annual
meeting of the Council on Medical TV at the National Insti-
tutes of Health, Bethesda, Md., he said: “Such a network
would interconnect medical schools & research centers, and
reduce informational obsolescence by the rapid dissemina-
tion of new developments. Such a concept would also offer
scientists & practitioners a mechanism for nationwide in-
formation storage & retrieval by reference to a centralized
documentation computer.” And ultimately, Magnuson
added, “a worldwide biomedical communication system”
may be needed.
NETWORK SALES ACTIVITY
ABC-TV
My Three Sons, Thu. 9-9:30 p.m., full-sponsorship eff. im-
mediately.
General Motors (Campbell-Ewald)
Bus Stop, Sun. 9-10 p.m., part. eff. fall.
Brown & Williamson Tobacco (Ted Bates)
Alberto-Culver (Compton)
Singer Sewing Machine (Young & Rubicam)
Hong Kong, Wed. 7:30-8:30 p.m.; Cheyenne, Mon. 7:30-8:30
p.m.; Roaring Twenties, Sat. 7:30-8:30 p.m.;
Hawaiian Eye, Wed. 9-10 p.m.; Stagecoach
West, Tue. 9-10 p.m., part. eff. July.
Mennen (Warwick & Legler)
American Bandstand, Mcn.-Fri. 4-5:30 p.m., part. eff. April.
Warner-Lambert Pharmaceutical (Lambert
& Feasley)
CBS-TV
The Freshman, Wed. 9:30-10 p.m., full-sponsorship eff. fall.
General Foods (Young & Rubicam)
Double Trouble, Tue. 8-8:30 p.m., full-spon. eff. Oct. 3.
Procter & Gamble (Benton & Bowles)
Red Skelton Show, Tue. 9:30-10 p.m., part. eff. May 9.
Sinclair Refining (Geyer, Morey, Madden &
Ballard)
Pro. Golfers Assn. Tournament, Sat., July 29, 5:30-6:30
p.m., participations.
Williamson-Dickie (Fuller & Smith & Ross)
NBC-TV
The Dean Martin Show, Tue. April 25, 10-11 p.m., full-
sponsorship.
Procter & Gamble (Benton & Bowles)
Hazel, Thu. 9-10 p.m., full-sponsorship eff. fall.
Ford Motor (Kenyon & Eckhardt)
Daytime programming, Mon.-Fri., part. eff. July 1 & Oct. 3.
Greneral Motors (Campbell-Ewald)
Thomas Leeming (William Esty)
Laramie, Tues. 7:30-8:30 p.m., Michael Shayne, Fri. 10-11
p.m., part. eff. May 12.
Procter & Gamble (Benton & Bowles)
Tab Hunter Show, Sun. 8:30-9 p.m., This Is Your Life, Sun.
10:30-11 p.m., Barbara Stanwyck Show, Mon.
10-10:30 p.m., part. eff. May 7.
Foster-Grant (Donahue & Coe)
Your Saturday Night Movie, 9-11 p.m., part. eff. Sept.
Thomas Leeming (William Esty)
Union Carbide (William Esty)
R. J. Reynolds (William Esty)
Noxzema Chemical (SSC&B)
The Joey Bishop Show, Wed. 8:30-9 p.m., co-spon. eff. fall.
Procter & Gamble (Benton & Bowles)
8
APRIL 17, 1961
AB-PT in Broadcast-Gear Business: ABC’s parent, AB-
PT, last week put itself in the broadcast-equipment busi-
ness— indirectly — when it concluded an agreement to make
a long-term loan to Visual Electronics Corp., with rights
to purchase up to 40% of Visual’s stock.
Operating on both the domestic & international scene,
Visual is sales representative for manufacturers of broad-
cast & communications equipment and a developer of TV
automation equipment. It also has a closed-circuit opera-
tion for business meetings and the like (Vol. 17:15 p4).
AB-PT Pres. Leonard Goldenson, in announcing the
agreement, said: “Our association with Visual has par-
ticular significance to our company’s operation. Visual
will provide technical resources of its sales & engineering
departments in the expected development of automation in
the TV industry and to our expanding activities in the
foreign TV field.” Visual is headed by James B. Tharpe.
No financial details were announced. AB-PT also
holds minority interests in 3 electronics firms — Microwave
Associates, Technical Operations, Dynametrics Corp.
2nd Canadian Network Stalled: The BBG reserved
decision last week on the application of Canadian Television
Network to establish the Dominion’s 2nd coast-to-coast
network (Vol. 17:13 pl2). Major point of contention:
CTN’s inability to guarantee 10 hours of programming
weekly by the Sept. 1 starting date, as stipulated by BBG.
Network Pres. Spencer Caldwell said he was confident the
necessary programming would be committed by Sept. 1.
BBG’s decision may be forthcoming next week. The BBG
also reserved decision on the application of CFTO-TV
Toronto for a temporary Toronto-Ottawa-Montreal TV
network to carry Canadian professional football games.
CFTO-TV is one of the station groups represented in the
CTN network application. The Ch. 9 station’s Pres. Joel
Aldred also announced the “largest sports package deal in
Canadian TV history,” involving the weekend telecasting
of home & road baseball games of the Toronto Maple Leafs.
CFTO-TV also is in final negotiations to telecast U.S. pro
football games of Baltimore Colts or Pittsburgh Steelers.
What Directors Want: The TV-radio directors con-
tract, due to expire Mon., April 10, was extended until
midnight, April 14, as networks and the Directors Guild of
America continued their lengthy hassle. DGA, which
represents 900 directors, asst, directors and stage man-
agers, is demanding a status change for its members —
from salaried employes to freelance agents. Under the
present contract, directors receive $190 weekly plus com-
mercial fees & overtime. DGA would puts its members
under contract for payment of $630 weekly for a minimum
of 23 weeks work out of each 26, or 46 weeks out of the
year, eliminating overtime pay. The networks have been
arguing that this type of contract, used in motion pictures,
is not applicable to TV. Although no agreement had been
reached at week’s end, a strike seemed unlikely.
NBC’s Spring Trimming: The annual survey of de-
partmental budgets & excess personnel got into full
swing at NBC-TV last week with the releasing of 2 day-
time program executives and 2 network salesmen. “There’ll
be a lot of names added to the list before the clean-up is
over,” said a network spokesman, adding that recent resig-
nations of 3 vps — B. Lowell Jacobsen, Burton H. Hanft
(Vol. 17:14 pl4) and participating programs vp (Today &
Tonight) Jerry A. Danzig — “were not part of the general
cut-back.”
Stations
NAB Books Kennedy: President Kennedy will make an
appearance at the opening general session of the 39th NAB
convention May 8 in Washington’s Sheraton Park Hotel.
He will be introduced to more than 2,000 delegates by
NAB Pres. LeRoy Collins, who carried a convention invita-
tion to the White House last month (Vol. 17:13 pl4) and
received an acceptance April 8.
Mr. Kennedy is expected to speak briefly during the
convention’s starting ceremonies, at which the U.S. Marine
Band will play and Judge Justin Miller, former NAB pres.
& chmn., gets NAB’s 1961 Distinguished Service Award.
The administration also will be represented in the
May 7-10 convention program by HEW Secy. Abraham
Ribicoff, who will address the May 10 owner-management
luncheon. Collins will be the keynote speaker at the May 8
luncheon. FCC Chmn. Minow addresses the May 9 luncheon.
Presiding at the opening general assembly during Mr.
Kennedy’s participation will be Dwight W. Martin of
WAFB-TV Baton Rouge. It will be the President’s 3rd
appearance before a media group within 3 weeks. Kennedy
will speak to the American Society of Newspaper Editors
in Washington April 20. He will be in N.Y. April 27 to
address ANPA’s Bureau of Advertising.
Payola Order Approved: FTC has accepted a February
consent order negotiated by hearing examiner Loren H.
Laughlin to settle a payola complaint against Era Records,
which operated in Hollywood until May 1959. Era partners
Herbert Newman, Louis J. Bedell and Max Newman, who
now manufacture records under separate corporate identi-
ties, agreed that they would not make illegal payments to
disc jockeys. FTC is in process of closing its record in all
payola cases (Vol. 17:15 pl2). In a related move, SEC
scheduled an April 25 hearing for Roulette Records on
questions of whether a suspension order against the firm,
temporarily lifting its stock-registration exemption, should
be dropped or continued. SEC had accused Roulette of
failing to mention its FTC payola troubles in a “false &
misleading” stock-promotion circular. Dismissal of com-
plaints against Columbia Record Sales Corp., Capitol
Records Distributing Corp. and Dot Records Inc. has been
recommended by FTC examiner Abner E. Lipscomb.
Tips on Labor Language: “The Critical Clauses in
Your Labor Agreements” will be defined for broadcasters
by a guest expert — labor counsel Frank O’Connell of Olin
Mathieson Chemical Corp. — at a May 10 labor clinic at
NAB’s Washington convention (see above). O’Connell will
give TV & radio management delegates advice on what
language they should negotiate & reject in union contracts.
Chmn. Ward L. Quaal (WGN-TV & WGN Chicago) of
NAB’s Labor Advisory Committee will report on efforts
to obtain better liaison between stations, networks and ad-
vertisers in AFTRA & SAG negotiations. Other partici-
pants in the clinic will include ABC vp Richard Freund
and NAB staffers James H. Hulbert & D. L. Doughty Jr.
“Operation Alert”: Announcing the annual civil defense
training exercise scheduled April 26-28, including a Conel-
rad drill (Vol. 17:11 pll), OCDM Dir. Frank B. Ellis said:
“It is the firm intention of the agency, under the direction
of President Kennedy, to bring home to the American
people their spiritual obligation to prepare for survival &
to aid in the survival of others. Operation Alert 1961
therefore takes on new dimension as one of the basic train-
ing exercises for . . . the civilian population . . .”
VOL. 17: No. 16
9
Storer Sets Radio Record: “The greatest March radio
billing period in our 34-year history” was posted by Storer
Bcstg., although over-all first-quarter earnings were clown
from a year ago (see financial table), Chmn. George B.
Storer told the annual meeting last week. He said the TV-
radio chain viewed the balance of 1961 with cautious op-
timism, regarded the March billings surge as “an encour-
aging sign, not only for radio, but for all advertising.” He
conceded that Storer’s TV sales “have been off slightly
during the first quarter of 1961 as compared to 1960, par-
ticularly in the automotive area,” but said that “immediate
& long-range future billings give us no great cause for
alarm or gloom.” He emphasized that “radio reflects the
broadcasting business & the over-all economy more quickly
than TV” because advertisers can effect changes in radio
budgets & schedules “within a matter of hours.” The
chairman said that Storer’s cash position is strong, all tax
bills are paid, and the company has no senior securities or
bank loans ahead of the common stock.
Black-&-White “Color”: More than 1,000 viewers wrote
WNEW-TV N.Y. to say they had seen color on a recent
black-&-white broadcast. The cards & letters, mostly from
young viewers, were in response to an illusion demon-
strated on the station’s Wonderama show — an illusion
which has been used previously on TV in Britain, Japan &
Mexico, but which, to our knowledge, received its first U.S.
airing on the N.Y. station. A wheel with alternating
black & gray designs was spun before the cameras, and
viewers responded that they saw red, yellow, orange,
pui-ple, blue, green & pink. A similar illusion was demon-
strated last year at the NAB convention by Mexican TV
engineer Guillermo Gonzalez Camarena, who said he plans
to use the system for commercials (Vol. 16:15 plO). The
British had beaten him to it however, by using the “sub-
jective” .color system for Oxo spot commercials, in which
the flickering bouillon-cube carton was supposed to show up
red (Vol. 12:43 p8). The Japanese, too, reportedly have
aired subjective color commercials. The apparent colors
result from eye fatigue caused by the flickering images.
WAVY-TV Sale Deal: Negotiations are understood to
be nearly completed for the sale of WAVY-TV Norfolk-
Portsmouth for approximately $5 million to the Gannett
interests, in a deal through broker Blackburn & Co. The
sellers are 67 stockholders headed by Pres. J. Glen Taylor.
The Gannett organization owns WHEC-TV & WHEC
Rochester, N.Y., WINR-TV & WINR Binghamton, radios
WENY Elmira & WDAN Danville, 111., plus its large chain
of newspapers (see TV Factbook No. 31, p. 165). The
price is reportedly $4.5 million cash, with the sellers also to
get accounts receivable, etc., to bring total to $5 million.
Crosley Eyes Rep Field: Crosley Bcstg. Corp. is the
latest major station group to entertain rep firm ambitions.
The idea is “in the thinking stage, and may be discussed
at the May 2 Management Planning Committee meeting,”
a company spokesman said. Crosley, whose o&o’s are
WLW-T Cincinnati, WLW-C Columbus, WLW-D Dayton,
WLW-I Indianapolis, WLW-A Atlanta and radio WI.W Cin-
cinnati, would handle some non-Crosley stations as well.
If the idea gains management approval, Crosley will join
the growing roster of station-group rep firms which already
includes Westinghouse (TvAR and AM Radio Sales), and
Storer Bcstg. Companies (Vol. 16:50 pl2).
WSJS-TV Sets up Standards Committee: The Winston-
Salem station’s ad standards committee, comprising sev-
eral station staff’ members, will screen films both for tele-
cast & ad purposes.
Auxiliary Services
TELEGLOBE AHEAD OF PHQNEVISI0N? The purchase of a
“substantial” minority interest in Teleglobe Pay-TV
System Inc. by Macfadden Publications Inc. — which in
turn is controlled by Bartell Bcstg. Corp. — gives rise
to the interesting speculation that the simple Teleglobe
system may get a full-scale, on-the-air test even before
Zenith’s Hartford Phonevision experiments start.
Although Bartell officials say they are negotiating
with U.S. TV stations in “4 or 5 different areas” for an
FCC-controlled test, and that Bartell may even acquire
an American TV outlet of its own for the purpose — Bar-
tell appears to have a ready-made situation for a broad-
cast pay-TV test which would require neither FCC super-
vision nor tightly-controlled conditions.
Bartell Bcstg. owns 4 radio stations in the U.S., and
TV stations in Haiti and the Netherlands Antilles (Curacao
& Aruba). Although company officials declined to com-
ment, one of these areas could conceivably be selected for
a sort of pre-FCC test.
Of these 3, the logical one is the island of Curacao,
where Bartell’s PJC-TV (Ch. 8) Willemstad is now said
to be serving more than 9,000 TV receivers. The wealthy
oil-refining island might be a logical pay-TV test site for
more reasons than one — it could provide a delightful ex-
pense-account trip for TV, entertainment & electronics
industry officials who wish to inspect the system.
Teleglobe Transmits Soundless TV
The Teleglobe system is perhaps the simplest pay-TV
technique proposed to date. No installation is made on the
customer’s TV set. For pay-TV programs, the video is
simply transmitted — unscrambled, in the usual way — but
without any audio. The sound is provided by wire leased
from the telephone company. Teleglobe officials say that
exhaustive tests have shown that TV without sound is
virtually intolerable and that the soundless TV picture
provides the best come-on or “barker” to induce viewers
to pay for the complete program. Under the Teleglobe
system, the audio wires would also be used to transmit
billing information (telling which sound systems customers
have turned on) to a central point.
“The Teleglobe system is now ready for commercial
use,” announced Gerald A. Bartell, president of both Mac-
fadden and Bartell Bcstg., “and we will seek FCC approval
of a test in a major U.S. market area soon.” His state-
ment, however, did not preclude an overseas test first —
which may be likely particularly if Bartell’s U.S. station
negotiations or FCC proceedings become protracted.
The amount of Macfadden’s investment in Teleglobe
wasn’t revealed. A top Teleglobe official, however, said the
pay-TV company intends to sell more stock as its needs for
capital increase, but that “no public offering is planned
— although the picture could change in a month or so.”
Teleglobe is headed by Solomon Sagall, founder of
Sc-ophony Ltd., one of Britain’s pioneering TV firms. Asso-
ciated with him is J. R. (Jack) Poppele, well-known broad-
casting industry figure, former General Teleradio engineer-
ing chief & top official of Mutual Bcstg. System, founder
& first pres, of the old TV Bcstrs. Assn, and former director
of the Voice of America. Teleglobe has opened new offices
in Room 1010, 400 Madison Ave., N.Y. (Eldorado 5-0010).
Bartell once owned uhf WMTV Madison, Wis., but sold
it in 1957 to a group headed by Mitchell Wolf son, pres, of
Wometco Enterprises (WTVJ Miami).
10
APRIL 17, 1961
NCTA UNHAPPY WITH NAB: NAB’s endorsement of
FCC’s proposed legislation giving it the power to regu-
late station-CATV conflicts (Vol. 17 :15 p4) encourages
“governmental economic intervention,” according to
NCTA Pres. William Dalton.
“A long time ago,” he said, “NAB’s attitude toward
the CATV industry might have been defensible when occa-
sional problems existed between a few broadcasters and
CATV systems in isolated areas. These conflicting situa-
tions have been largely resolved in the proper forum — at
the conference table.
“Today, therefore, a plausible case cannot be made for
governmental economic intervention in broadcasting &
CATV reception, and economic intervention is what this
bill introduces.
“I expect all thoughtful broadcasters, network execu-
tives and CATV operators would be jointly concerned over
the prospects of legislation that could usurp the manage-
ment function and might lead to limitations on the public’s
privilege of TV-program selection.”
NT&T Buys 3 CATV Systems: Purchase of 3 — and perhaps
4 — CATV systems by NT&T was disclosed last week by
Pres. Eugene Klein at its annual stockholders meeting.
(Later Samuel Norton, pres, of the National Amusement
div. of NT&T, told us that the cost was $1,865,000.) Klein
said he thought pay TV presented considerable potential
and that NT&T’s CATV operations “may well be the pilot
for such a system.”
The systems purchased are Bluefield TV Cable Co.,
serving Bluefield, W. Va. & Bluefield, Va.; Durfee’s Inc.,
representing 6 systems headquartered in Man & Logan, W.
Va.; and Perfect Video Inc., representing 2 systems in
Hattiesburg, Miss, and Ferriday, La. NT&T is also com-
pleting purchase of an unidentified CATV system in Mich-
igan. Adding to this list the firm’s Williamsport, Pa. sys-
tem gives NT&T 27,000 subscribers — “the third largest
CATV company,” Norton said.
CBC & CATV Control: The willingness of CBC to go
along with the Canadian govt.’s watchful-waiting proposal
on controls for CATV & wired pay-TV systems (Vol. 17:10
p8) has been explained to us by the network. CBC’s con-
currence is not based on a belief that wired- & pay-TV
are not yet a major factor in influencing public opinion, as
we reported. Rather, in the words of CBC Pres. Alphonse
Ouimet: “I believe the question of regulations will come
up at a particular stage in the development of these sys-
tems. At the moment they represent only a small percent-
age of the total number of homes served by TV. I think
it is something on the order of 5%. I believe a case can be
made for leaving these systems, for the moment, without
any regulations . . .”
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more.
Programming
TV’s EFFECT-CHAPTER 487: The TV series that never
ends — The Effect of TV on Children & Everybody Else
— bubbled busily along last week. From at least 4
quarters came new voices to reveal more effects:
From California came the findings of the Stanford
University Institute for Communication Research in the
shape of a volume entitled Television in the Lives of Our
Children, by Wilbur Schramm, Jack Lyle, and Edwin B.
Parker (Stanford University Press, 336 pp., $6). The
average U.S. child (ages 3 to 16) spends a sixth of his
waking time watching TV, asserted this 3-year study of
6,000 children, 2,000 parents and 300 teachers in 10 com-
munities. This is the same amount of time the child spends
in school. TV, said the study, was “one of several factors”
which contribute to juvenile delinquency. In their summary
the surveyors wisely advised parents who are troubled
about the low intellectual content of some TV to do their
own selecting of programming.
From London — forwarded by TIO — came a reprint of
Television and the Child, a study by Hilde T. Himmelweit,
A. N. Oppenheim, and Pamela Vince sponsored by the
Nuffield Foundation. If you don’t already have this 52-
page booklet, you may want to write TIO, 666 Fifth Ave.,
New York 19, N.Y. Concludes the study: “The final pic-
ture of the influence of TV on children’s leisure, interests,
knowledge, outlook, and values proves to be far less color-
ful & dramatic than popular opinion is inclined to suppose.
Effects occur in each one of the various fields, but not to
such a degree that the children would have been funda-
mentally changed. TV, then, is not as black as it is
painted, but neither is it the great harbinger of culture &
enlightenment which its enthusiasts tend to claim for it.
If TV is a window on the world, it gives a view not very
different from that provided in books, comics, films and
radio programmes. Similarly, its capacity for broadening
a child’s horizons is not spectacularly different from that
of any of the other mass media.”
From Geneva came the view of Prof. T. C. N. Gibbens
of London Institute of Psychiatry, expressed in a paper
entitled Trends in Juvenile Delinquency which was pub-
lished by the World Health Organization. There is still
no evidence, said Prof. Gibbens, to prove that scenes of
crime & violence on TV make viewers more aggressive
than non-viewers, and, although TV may influence the type
of offenses committed by juvenile delinquents, there is no
reason to think that TV provides the motive for such
offenses. Said the professor : “TV, radio, press and cinema
have often been held responsible for the increase in crime
& violence. They are easy to accuse because any member of
the public can form an opinion by merely turning a knob,
while it will take some time to experience the effect of any
particular club or cafe.”
And from the American Librarjr Assn, came word of a
booklet being prepared there entitled A Handbook of TV-
Library Co-operation. ALA is apparently satisfied that
“TV has been a positive force in the national swing to
libraries,” reported Marie Torre after a talk with Vir-
ginia Mathews, chmn. of the bcstg. committee of ALA.
Said Miss Mathews: “Seeing what TV can do & has done
to stimulate reading, we look upon it as a tremendous
motivational force. And we haven’t even scratched the
surface.” Miss Mathews mentioned the “large demand for
the Churchill and World War II books” as a result of
ABC-TV’s The Valiant Years.
VOL. 17: No. 16
11
More about
WBC’s CONFERENCE— SALINGER’S WARNING: President
Kennedy’s press conferences are “not a network show,”
and they shouldn’t be withheld from affiliates, Pierre
Salinger, White House press secy., said last week to
the 350 broadcasters, program officials, educators and
others gathered for the Fourth Westinghouse Public
Service Conference in Pittsburgh.
Having won entry to hitherto-non-broadcast Presiden-
tial news sessions, networks now have a public-affairs tiger
by the tail and should “weigh carefully” any ideas of
dropping conference coverage if the novelty wears off,
Salinger cautioned. He said the White House was “begin-
ning to get letters from areas where local stations are no
longer carrying [the Kennedy conferences] ,” and termed as
“show business” talk any fears by broadcasters that Pres-
ident Kennedy is suffering from “over-exposure” on TV.
“They’re talking about over-exposing a juggler, or a comic,
but they can’t be talking seriously about the President.”
* * *
WBC officials made little attempt to push the discus-
sions back to local-level problems. As WBC Pres. Donald
H. McGannon explained to us, after one panel session
where local problems were briefly touched upon and dele-
gates were still discussing some hot questions that had
been raised concerning network programming: “We don’t
think it’s important any more to tell stations how to
produce a local documentary. What’s needed today, and
what this conference is doing here, is to get people think-
ing conceptually, and to re-examine the whole question of
program responsibility.”
Turning the neat trick of being simultaneously very
funny & very serious, comedian-raconteur Sam Levenson
proved the surprise hit of the conference, at an April 11
luncheon address, with a stinging rebuke to programmers
which drew a standing ovation. “You can’t teach down-
the-middle to the mass . . . They are not all created equal,”
he warned, “You must challenge them with a little more
so that tomorrow they will understand.”
“We must stop saying, ‘what harm does it do?’ We
must have a sense of responsibility. If shows are bad for
my child, they are bad for all children. On the other hand,
you can’t just throw Shakespeare at people who never
went beyond the 8th grade ... You must prepare people
. . . simplify culture for people who cannot make the leap
themselves,” Levenson told the delegates.
Then, Levenson told the broadcasters: “You have got
to lead — or Storm Troopers will. Here, in our hands, is the
greatest medium for instruction. Either you will bring up
the level of culture ... or someone will bring it down.”
Other conference highlights:
Garry Moore suggested that the TV industry was
“splitting into camps of Thackeray vs. Gunsmoke,” said
the average viewer can grasp any idea you can make
understandable.
CBS-TV program vp Oscar Katz: “Programming should
appeal to most of the people most of the time— I see
nothing wrong with that.”
CBS producer Albert McCleery sounded a call-to-arms
urging stations to find the moral courage to lead & create
program style. Said he: “Rise affiliates! You have nothing
to lose but your networks! I didn’t know we had gotten
into a push-button democracy where 51% are always
right. It is not our duty necessarily to express the will
of the majority,”
CBS, NBC Called ‘Imitators’: The caller was ABC-TV
Pres. Oliver Treyz April 12 in a speech before the Cincin-
nati Ad Club. Labeling his competitors “old-line networks,”
Treyz blamed them for “a shrinkage in TV’s overall scope
& diversity.” The leaders of yesterday “have become the
followers,” he said. “They have simply pursued the paths
pioneered by ABC since it emerged as a strong competitive
force.”
Pointing to the “abandonment of live drama, variety
and comedy shows” as an attempt to parallel ABC’s
format, Treyz deplored the CBS-NBC “obsession with
safety & predictability.” What is needed instead, is “a
balanced diet of contrasting program appeals,” he said.
“Imitation is the sincerest form of flattery but the poorest
kind of programming.”
Networks Spotlight Russian Spaceman: In high gear
for live TV coverage of Project Mercury, the first U.S.
man-in-space shot (Vol. 17:14 p8), all 3 networks did a
double-take last week. A series of April 12 specials fol-
lowed, within 24 hours, the official Russian announcement
that they had successfully orbited the first astronaut.
ABC-TV pre-empted the last American Bandstand segment
(5-5:30 p.m.) to do “Soviet in Space,” with science re-
porter Jules Bergman’s analysis, recordings of the official
Radio Moscow announcement and the astronaut’s voice as
he passed over Africa. CBS-TV pre-empted Malibu Run
(7:30-8:30 p.m.) for “First Man into Space,” with Charles
Collingwood as anchorman. The 60-min. report included in-
ternational reactions and interviews with U.S. & Russian
space scientists. The Fri. (10:30-11 p.m.) Eyewitness to
History program, “Down to Earth,” also dealt with the
Russian achievement. NBC-TV presented “Man into
Space” April 12 (10:30-11 p.m.). Narrated by Edwin
Newman, the program included a report from Moscow cor-
respondent John Chancellor, filmed reports on international
reaction and interviews with 2 Soviet scientists. The Dave
Garroway Today show (7-9 a.m.) also highlighted the
history-making event.
News Bias Alleged: TV & radio executives have a
“heavy responsibility” to see to it that pro-Democratic
prejudices of reporters don’t color news programs, the Ohio
Assn, of Bcstrs. was told by Taft Bcstg. Co. secy. Robert
Taft, son of the late GOP Senator. Speaking at White Sul-
phur Springs, W.Va., Taft asserted that about 90% of
working newsmen “probably” are aligned with the Demo-
crats. Republicans have had to cope with the problem for
several years, said Taft, who is Republican floor leader of
the Ohio House of Representatives. Moreover, he added,
reporters for newspapers and TV & radio stations are too
prone to “accept handouts, inadequately investigate facts
and jump to unwarranted conclusions.” His own company’s
stations are WKRC-TV & WKRC Cincinnati, WTVN-TV &
WTVN Columbus, WBRC-TV & WBRC Birmingham,
WKYT Lexington, WBIR-TV & WBIR Knoxville.
“Ev & Charlie” Get Raves: Weekly TV network per-
formances by GOP floor leaders Sen. Everett M. Dirksen
(111.) & Rep. Charles A. Halleck (Ind.), which have been
deplored by some liberal Republicans as unrepresentative
of their party (Vol. 17:13 pl5), seem assured of a long
run. Halleck asked for — & won — a unanimous vote of con-
fidence from the 32-member House GOP policy committee
in the Ev & Charlie Show. “Keep up the good work,”
the House policy-makers told Halleck in effect, rejecting
criticism by Sen. Case (R-N.J.) & others that the duo act
doesn’t reflect majority Republican opinion on policy.
12
APRIL 17, 1961
Film & Tape
COUNTING VOTES IN NT&T FIGHT: Following a spirited
stockholders meeting of NT&T in Los Angeles last
week, votes were still being tallied at week’s end, to
determine whether the bid of dissident stockholders
seeking 2 board posts would be successful (Vol. 17:14
p9, et seq.) . The meeting was recessed until 10 a.m.
Wednesday (April 19) when a final tally is expected.
NT&T stockholder Leonard Davis, who precipitated the
proxy fight to win board seats for himself & Phillip L.
Handsman, claimed he had 600,000 shares (of 2,816,247
outstanding) committed to him by dissatisfied stockholders,
and told us he was certain of victory.
NT&T Pres. Eugene Klein said management had
control of 1,900,000 shares, and predicted “we will get a
minimum of 75% of the votes cast — perhaps more. If there
is a 75% vote for management, I’ll be satisfied.” He ack-
nowledged that dissidents might get one or even 2 seats.
Davis accused Chmn. & ex-Pres. B. Gerald Cantor
at the stockholder meeting in the Fox Wilshire Theater
of engineering the “NTA debacle,” wherein NT&T lost
millions. He repeated charges made at the NTA stock-
holders meeting and criticized the pending sale of WNTA-
TVN.Y. (Vol. 17:15 p9).
Another dissident, attorney Sidney M. Wolf, asked
Cantor “why did NT&T get involved with NTA?” He
urged an exhaustive, independent investigation of NT&T’s
affairs of the past 2 years. Cantor, one of the slate of 12
directors placed in nomination by management, was asked
to withdraw his nomination by other dissidents.
Cantor Refers Answers to Courtroom
At first reluctant to speak, Cantor took the floor to
tell Davis: “You have filed a stockholders suit against
myself & other directors of the company. The questions
you have asked will be answered in the courtroom. You
have chosen that arena, and therefore I cannot answer the
questions here.” (Davis & Handsman and stockholder
Joseph Best have filed suits against NT&T in Delaware.)
NT&T secy. L. A. Peters said : “There’s nothing mysteri-
ous about the NTA situation. An independent investigating
committee recommended that we buy into that company in
1958 — and we did. It turned out to be a headache — some-
thing none of us could foresee.” Davis had alleged that
NT&T had spent $26 million on NTA. Klein, in opening
the meeting, told stockholders that NT&T had largely
separated itself from NTA, “to reverse the conditions of
1960.” This, he said “gives NTA greater independence,
and avoids the possibility that NTA would continue to
drain your company’s earnings.”
Klein said that while final figures for the second
fiscal quarter are not yet available, he estimated that
NT&T had net earnings approximating $700,000 in the 3
months ended March 28 (25 cents a share). Of the esti-
mater net profit $625,000 (22 cents a share) resulted from
operations, and $75,000 (3 cents a share) from capital
gains. In contrast, the second fiscal quarter of 1960
brought a net loss of $1,237,000 ( 45c a share). Movie
theater operations in that quarter produced earnings of
$371,000 (13 cents a share).
Klein predicted NT&T would continue as a profitable
operation for the rest of its fiscal year. He said the firm is
tightening purse strings on administrative expenses, and
has subleased 10,000 square feet of its home-office building
in Beverly Hills. Subleases from this building will save the
firm $100,000 annually eventually, he asserted.
HOLLYWOOD ROUNDUP
ONLY 14 PILOTS SOLD TO DATE: Hollywood TV-film
producers who turned out almost 200 pilots this season
have sold only 14 to date. Although the buying season
isn’t over, the figure is disappointing even for the
hazardous business of pilot-making.
Leading pilot-seller is Revue Studios with 5 : The Boh
Cummings Show, The Investigators, Plain & Fancy (form-
erly Ichabod), Frontier Circus and 87th Precinct. Next is
MGM-TV with 3: Cain’s Hundred, Father of the Bride and
Dr. Kildare. Tied at 2 each are Four Star Television ( The
Freshman and The Corrupters) , Screen Gems ( The Hatha-
ways and Hazel), and Marterto Productions, The Joey
Bishop Show and Double Trouble.
20th Century-Fox TV may land 2 — Bus Stop and
Follow the Sun — and more pilots will be sold, it’s expected.
The unsold pilots do not represent a total loss; some com-
panies have showcased pilots in current anthology series,
thus recouping most if not all of their production costs.
* * *
Screen Gems Sells 12 Series: Columbia Pictures’
Screen Gems has 12 series set for next season, one a rerun,
according to William Dozier, vp for West Coast activities.
He reports returnees as Dennis the Menace, The Donna
Reed Show, The Flintstones, Route 66, Naked City, Yogi
Bear, Huckleberry Hound and Quick Draw McGraw. And
CBS-TV will again show reruns of Father Knows Best.
New sales are Top Cat, the Hathaways and Hazel.
Hollywood Museum Bill Signed: Cal. Gov. Edmund G.
Brown last week signed a bill allowing the Los Angeles
county board of supervisors to go ahead with plans to es-
tablish the Hollywood TV & Motion Picture Museum, which
will cost an estimated $4 million. The state Senate had ap-
proved the measure 31-0.
La Lanne Lauded: Jack La Lanne, who does setting-up
shows on TV, has been hailed in the House as “a welcome
fixture in households from coast to coast.” Boasting that
La Lanne is a constituent, Rep. Corman (D-Cal.) said he
wanted to “commend his counsel & his programs to all my
colleagues.”
CBS-TV’s The Gunslinger lost the fight. The 13 films
made will be rerun this summer, after which the show will
leave the air. Post-mortems Gunslinger producer Charles
Marquis Warren: “We did our best in the short time given
us, but 5 Vs weeks notice is not enough time to prepare a
new show'.”
Screen Gems had 118 writers & 51 directors working
on its series during the current production season.
People: Sol Saks signed by Four Star Television as
producer & head writer for The Freshman series, starring
Gertrude Berg & Sir Cedric Hardwicke . . . Fenton Earn-
shaw, who produced the presentation of Warners’ Solitaire,
is doing several segments of the studio’s 77 Sunset Strip
. . . Arthur H. Singer signed by MGM-TV as associate pro-
ducer on its Cain’s Hundred series . . . Elliott Lewis
signed as producer-director-writer and Lois Green as story
editor by Desilu Productions . . . David Victor named asso-
ciate producer on MGM-TV’s Dr. Kildare series. Produc-
tion begins late in May.
VOL.. 17: No. 16
13
NEW YORK ROUNDUP
Film Spots to Push Classic Books: Westinghouse
Bcstg. Co.’s newest public-service project is to produce a
series of 60-sec. film announcements to stimulate book read-
ing by children. The spots will be offered to stations with-
out charge using the “animated picture” technique already
seen this season on NBC’s Project 20 shows. The an-
nouncements are, in effect, “teasers” for such classic chil-
dren’s books as Robinson Crusoe and Alice in Wonderland.
Artwork seen in the films is based on illustrations gener-
ally associated with the literary works. A preview screen-
ing of the announcements was held at the Pittsburgh
Public Service Conference staged last week by WBC.
TV Marketers, a 4-month young independent packager
based in N.Y., hopes to “put the small distributor back in
business,” according to Pres. Wynn Nathan, ex-MCA
syndication sales vp. The company’s only property to date
is The Adventures of the Sea Hawk, a 26-episode, 30-min.
series starring John Howard, shot on location in the Carib-
bean, and produced by Eugene Solow and Brewster Mor-
gan. Offices have been opened in Hollywood & Chicago and,
according to Nathan, negotiations are nearing completion
for other first-run properties.
USIA’s TV Expands: TV films distributed abroad by
USIA now are seen in 51 countries, the agency reported
in its 15th semi-annual report to Congress. “In many of
these countries, where TV is so new as to be a novelty, TV
programs' are viewed with fascination by all who have a
set or can get near one,” the report observed. USIA’s
special TV service, started in 1958, also supplements film
distribution with video-taped Panorama Panamericano
news shows shown weekly in 24 cities in 15 Latin American
countries.
“The most general complaint [in my mail] is from
Distressed Mother, who sends me the sexy play-by-play of
some boudoir bit from The Late Show, or quotes indelicate
banter on the Jack Paar caper and sniffs: ‘What does a
mother tell her 10-year-old daughter when she wants these
things explained? I was shocked!” Well, I’m shocked too.
I’m shocked at the mental equipment of any parent whose
child is still in the living room at that time of night.” —
Paul Molloy in Chicago Sun-Times.
Add Syndication Sales: MCA-TV’s 4 off-network series,
Rivcrboat, Suspicion, Cimarron City, and Overland Trail,
have been sold in 31 markets to date . . . Ziv-UA has sold
its first-run, 30-min., Broderick Crawford series, King of
Diamonds, in 33 markets to date.
Advertising
Madison Ave. Natives Restless: Three accounts
switched agencies last week, taking with them over $5
million in billings. Bulova Watch Co. (watch billings esti-
mated at $4 million), will end a 6-year McCann-Erickson
association in July to join Sullivan, Stauffer, Colwell &
Bayles. That agency already handles Bulova’s radios and
phonographs and, according to Bulova marketing exec, vp
R. H. Whidden, “it is our desire to consolidate our account
at one agency.” (McCann-Erickson remains the agency of
record for Bulova’s 2 upcoming TV specials — the April 20
Pat Boone show on ABC and the May 12 Arthur Godfrey
show on CBS). The $l-million Argus Camera account, 10
years at Young & Rubicam, will go to the Kudner roster in
July. The Sylvania subsidiary’s move is also a consolidation
effort, as Kudner now has $8 million of General Telephone
& Electronics business. Martinson’s Coffee, a division of
Beech-Nut Life Savers, has shifted billings valued at $500,-
000 from A1 Paul Lefton to Grey, which lost the Chock
Full O’Nuts business early last month.
FTC Confirmation Lags: Justice Dept, attorney Philip
Elman, tagged in February by President Kennedy as an
FTC member (Vol. 17:7 p3), was still waiting last week for
the Senate Commerce Committee to pass on his nomination.
The Committee had planned to vote on Elman April 11
(Vol. 17:13 p8), but didn’t get around to it at a session
taken up with FPC appointments. Next scheduled Com-
mittee meeting: April 25. There was no reported opposi-
tion to Elman, who calls himself a political independent.
Ad Probe Proposed: Sen. Hart (D-Mich.) has been
designated by Chmn. Kefauver (D-Tenn.) to head a
study of consumer pricing & advertising by the Judiciary
Anti-Trust & Monopoly Subcommittee. Hart said no hear-
ings have been planned, but that he intends to conduct an
“in-depth” survey of “deceitful & misleading practices of
the marketplace.”
Ad Deductions Proposed: A 1959 Treasury Dept, ruling
that expenditures for advertising & other lobbying against
legislation can’t be deducted as business expense from a
company’s income tax would be nullified by bills (S-1613 &
HR-640) by Sen. Capehart (R-Ind.) & Rep. Boggs (D-La.).
Supporters of the legislation argue that the Treasury rul-
ing imposes a “censorship tax.”
Dixon to Address AFA: FTC Chmn. Paul Rand Dixon
will address a May 30 luncheon session of the 57th annual
Advertising Federation of America convention in Wash-
ington May 28-31. Speakers at other sessions will include
Gen. Alfred Gruenther, who heads the American Red Cross,
and Harvard U. advertising prof. Dr. Neil H. Borden.
ITC’s Canadian subsidiary reports first quarter 1961
sales up 62% over the same period last year. From Jan. 1-
March 31, 1961, ITC of Canada Ltd. scored 45 station sales
of 20 properties, according to ITC vp Abe Mandell. Sales
were made to both French & English CBC stations.
Film Service International, N.Y.-based film-buying
rival of TV Stations Inc., now has 33 members scattered
from N.Y. (WKBW-TV Buffalo) to Hawaii (KHVH-TV
Honolulu) .
People: Murray Oken has been named Trans-Lux East-
ern div. mgr. . . . Karl von Schallern named Midwestern
operations & sales vp, Peter M. Robeek Co. (film distribut-
ing firm).
New rep: WAVE-TV Louisville, Ky. to Katz July 1.
Ad People: Victor G. Bloede, Ken McAllister and Lee
Rich appointed senior vps, Benton & Bowles . . . Graeme
MacLeod and Frank M. Leonard named Dancer-Fitzgerald-
Sample vps . . . Curtis Berrien named to new post of senior
vp & creative dir., Lennen & Newell.
U.S. Station Rate Increases
Stations
KOMO-TV Seattle
KTUL-TV Tulsa
WTVM Columbus, Ga
WE All-TV Eau Claire, Wis.
KGUN-TV Tuscon
WJHG Panama City
Base Hour Minute Date
350 (no change)
$380 to $400
March 1
650 to $750
170 to
200
April 1
400 (no change)
00 to
100
March 1
300 to 375
60 to
75
March ]
300 to 325
77 to
S5
March 1
175 to 250
35 to
50
April 15
14
APRIL 17, 1961
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President '
PUBLICATION OFFICE Radnor, Ra., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK,
Business Manager
JAMES B. DELEHANTY,
Asst. Business Mgr.
MERRILL PANITT, Editorial Director
HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH. Assf. Mng. Editor
HAROLD RUSTEN, Associate Editor
PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D C.
Sterling 3-1755
ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
CHARLES SINCLAIR, Chief
WEST COAST BUREAU
6362 Hollywood Blvd.
Hollywood 28, Cal.
Hollywood 5-5210
DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: George B. Storer Jr., TV vp, elected pies, of
Storer Bcstg. Co., succeeding his father who becomes chmn.
Two new Storer directors were elected: Terry Lee and
Detroit lawyer-businessman George Haggarty. The
younger Storer’s duties will be assumed by Lee and Wil-
iiam Michaels . . . Richard N. Goldstein, of the legal dept.,
named NBC dir. of labor relations . . . John B. Babcock, gen.
mgr. of WLWI Indianapolis, named a Crosley Bcstg.
vjT; Walter Bartlett, gen. mgr., WLWC Columbus, and
George J. Gray, gen mgr., WLWD Dayton, also named
Crosley vps.
Elizabeth S. Carpenter, wife of Variety’s Washington
correspondent Leslie E. Carpenter, sworn in as exec. asst,
to Vice President Johnson . . . Courtney M. Kirkeeng, ex-
mgr. of Columbia TV Inc., operator of CATV systems in
Kennewick & Pasco, Wash., appointed public relations &
promotion mgr. of Antennavision Inc., Phoenix CATV
operator and equipment maker. His duties at Columbia
TV will be taken over by Pres. Newell Priess and chief
engineer Clayton D. White.
Burke W. Ormsby named promotion dir., KOGO-TV
San Diego. He is also program dir. . . . Lee E. Franks, ex-
WUFT Gainesville, Fla., program dir., named asst. dir.
of station relations, National Education TV & Radio Center.
Merle S- Jones, pres, of CBS TV stations Dir., recuper-
ating at Columbia Presbyterian Hospital, Neurological
Institute (Ft. Washington Ave. & 168th St., N.Y.), after
an attack of diverticulitis.
“Happy Birthday, Dear Maggie”: A bi-partisan chorus
of praise on the Senate floor greeted Commerce Committee
Chmn. Magnuson (D-Wash.) on his 56th birthday April 12.
Noting that the Senate’s chief FCC-TV-radio monitor has
spent 24 years in Congress (7 in the House, 17 in the Seri-
ate), Sens. Jackson (D-Wash.), Pastore (D-R.I.), Schoeppel
(R-Kan.), Mansfield (D- Mont.),- Kef auver (D-Tenn.j,
Church (D-Ida.), Bartlett (D-Alaska), Cooper (R-Ky.),
Keating (R-N.Y.), McNamara (D-Mich.) and Neuberger
(D-Ore.) took turns lauding “Maggie.”
Pierson, Ball & Dowd, Washington TV-radio law firm,
reports the retirement of Ralph L. Walker, the advance-
ment of William S. Green to junior partnership, and the
naming of Peter D. O’Connell, John McD. Corn and Robert
A. Levetown as associates.
Meetings This Week: Assn, of National Advertisers
spring meeting (April 16-19). Sheraton Park Hotel, Wash-
ington, D.C. • Radio & Television Executives Society
Peabody Awards luncheon (18). Hotel Roosevelt, N.Y. •
American Film Festival (19-22), sponsored by Educational
Film Library Assn. Barbizon-Plaza Hotel, N.Y. • American
Assn, of Advertising Agencies annual meeting (20-22).
The Greenbrier, White Sulphur Springs, W. Va. • Ala.
Bcstrs. Assn, spring convention (20-22). The Holiday Inn
Riviera, Lauphin Island, Ala. • National Assn, of Educa-
tional Bcstrs. Region II annual meeting (21-22). Hotel
Thomas Jefferson, Birmingham, Ala. • Intercollegiate
Bcstg. System national convention (22). Carnegie Institute
of Technology, Pittsburgh • IRE Los Angeles section, 6-
week lecture series on “Recent Advances in Electron De-
vices” begins (18) at Cal. Polytechnic College Auditorium,
Pomona and (19) at Rodger Young Auditorium, 936 W.
Washington, Los Angeles.
Meetings Next Week: Neb. Bcstrs. Assn, convention
(April 24-25), Blackstone Hotel, Omaha • IRE 7th region
technical conference (26-28). Hotel Westward Ho, Phoenix,
Ariz. • Institute for Education by Radio-TV (26-29).
Deshler-Hilton Hotel, Columbus, Ohio • Ga. Assn, of
Bcstrs. management conference (27). Dinkler-Plaza Hotel,
Atlanta • Ariz. Bcstrs. Assn, spring meeting (28). Wild
Horse Ranch Resort, near Tucson.
Another Indictment for Guterma: Ex-MBS Pres.
Alexander L. Guterma, who had more than his share of
troubles last year (Vol. 16:45 p8), was hit with another
indictment last week. Now serving a 4-year, 11-month
sentence in Atlanta, Guterma was indicted with 11 others
by a federal grand jury in N.Y. for an alleged securities
fraud involving the issuance of more than 8 million unreg-
istered shares of Shawano Development Corp.
Best. Advertising Club of Chicago is donating $1,500
to Northwestern U. to assist students in the TV-radio dept,
of the School of Speech. Last year’s grant was $750.
Obituary
William S. Cherry Jr., 56, prominent broadcaster & mer-
chant, died April 13 at St. Francis Hospital, Miami Beach.
At the time of his death, he was chairman & principal
owner (85%) of WBDO-TV & WBDO Orlando, Fla. He
had been president & principal owner of WPRO-TV &
WPRO Providence, which were sold in 1959 to Capital
Cities Bcstg. Co. He headed a group of businessmen which
bought radio WNEW N.Y. in 1949 and sold it in 1954 for
$2.1 million— at that time the biggest radio-station-sale
deal in history. He was principal officer & stockholder in
Cherry & Webb Co., which operates women’s-wear stores
in New England, and he owned Orlando’s Cherry Plaza
Hotel. He is survived by his wife, a son, a daughter, a step-
son & a stepdaughter.
J. E. O’Neill, 67, who recently sold his KJEO (Ch. 47)
Fresno (Vol. 17:10 pl3), died of a sudden coronary attack
in Palm Springs, Cal. April 10. Business interests of the
prominent Californian included cattle ranching, meat and
cottonseed oil processing. He was a former national pres-
ident of the American Automobile Assn. Surviving are
his wife, 2 sons, 2 daughters.
Paul W. Long Sr., 64, former chmn. of the Huntington
Publishing Co. which owned WSAZ-TV & WSAZ Hunting-
ton, W. Va., died April 9 of a cerebral hemorrhage. He
had sold his holding in the publishing company & stations
last August. Surviving are his wife and 6 children.
VOL 17: No. 16
15
MANUFACTURING, DISTRIBUTION, FINANCE
GE WILL SHOW COLOR SETS NEXT MONTH: GE joined the color parade last weekend,
announcing it will re-enter the field with a line of 21-in. shadow-mask sets which should be on the market in
August. Distributors will see them beginning May 22 in Louisville, and it's good guess that production will be
under way in June.
Weighing market research against electronics research, GE has decided to come out with a conven-
tional color receiver using RCA tube — and come out with it quickly — rather than postpone its color line for the
2 or 3 years needed for the development of its own tube & associated circuits. As we reported last month
(Vol. 17:13 pl9), GE is back in color set & tube research with both feet, is working again on its post-acceleration
tube in a single-gun version. But dealer & distributor pressure cast the deciding vote, so GE is going in the
market with the circuits now available.
GE may beat Zenith to the retail counters with color. The sets will be made at GE's Electronics Park
plant in Syracuse. According to TV-receiver dept. mktg. mgr. S. Martin Fassler, they will feature "a color-
balance stabilizer developed & patented by the TV receiver dept." This circuit is said to overcome the
"problem of color hue changing as picture brightness changes." No other details were revealed.
Official GE explanation: "We have been on record for several years as acknowledging our obliga-
tion to our distributors & dealers to supply them with products that permit them to remain competitive. The TV
receiver dept, is fully aware of the increasing interest being shown in color TV and [the increase in] color
broadcasts. GE's decision to re-enter the field at this time is based on the belief that color TV is now entering
the initial phase of mass-market acceptance which eventually will put it in a major position in the TV market."
Mindful of consumer wariness over color service problems, GE pointed out that its service technicians
are experienced in color, and at the same time announced a new color-TV servicing advisory service — DOT
(Diagnosis Over Telephone). This plan, says GE, "permits every serviceman in the country [independent
or GE] to call on factory-trained color-service experts for immediate service consultation."
RCA issued its customary statement of gratification as GE joined 7 other manufacturers in color.
• • • •
Question now isn't "who's in color?" but who's not in color?" Running down the major brand names,
only Philco, Motorola, Sylvania & Westinghouse are uncommitted. Here are our educated guesses on these:
Philco is silent, intensifying its own color research, possibly hasn't yet decided on color for this year,
but odds are that it will be showing RCA-type color before year is out.
Motorola says "no, no, no, no, no," was burned badly in last color go-round. Our guess is that it won't
go color this year unless forced into it by dealers & competition.
Sylvania says it hasn't made up mind yet, but decision is imminent. We think it's possible that pilot
color-set production has already started, that Sylvania will show a color set at next month's distributor conven-
tion, or at latest, at the Chicago summer Home Furnishings Market or Music Show. Sylvania Tube Div. isn't
producing color tubes — at least not yet — so first Sylvania sets may well use RCA tubes.
As to Westinghouse, consumer-products vp Chris Witting isn't very bullish on color. "As we look at
it," he told us, "circumstances are no different today from several years ago. There's little additional color-TV
programming, the prices of sets haven't come down, and our own surveys within the last 6 months indicate
16
APRIL 17, 1961
that the frequency of service calls is about the same as 2 years ago. The only change is that a couple of
manufacturers have announced they're going to sell color sets.
"Our position is unchanged: When there's evidence of a market for color, we'll have a color set. We
don't see any evidence yet — in fact, we only recently dissipated our inventory of color sets. Although we're
doing extensive research, we see no major improvement in color TV on the horizon — but when & if the public
wants color sets, we'll have 'em."
Note: Curtis Mathes Co., small Dallas-based TV & stereo manufacturer, also reported last week that
it will add color sets to its line.
WOOLWORTH TESTING JAPANESE TV: The Japanese haven't slackened in their efforts to
break into the U.S. TV markets — and they plan to use the same offbeat marketing methods which helped win
them the lion's share of the U.S. battery-radio business.
For example, take the dime store — F. W. Woolworth, the granddaddy of them all. Woolworth, which
has never mass-marketed TV in its retail stores, currently is testing some Japanese TV sets. Company officials
say the probability is that Woolworth won't sell TV, but they don't completely rule it out.
What's attractive to Woolworth about the Japanese TV set is that it could be sold at the company's
stores without violating its firm policy of "nothing ov er $99.95." What is particularly unattractive, according
to a top official, is the service problem. "Woolworth has no plans to get into the service business," he told us.
The set under test is understood to be an AC li ne-cord model with an 8-in. screen & magnifier stepping
up the image to an apparent 14-in. size. The name of the manufacturer is being kept secret. Although one
Woolworth official said a decision on the TV set would be made "within a couple of weeks," another company
spokesman indicated that enterprising U.S. TV makers may have a better chance. "We check thousands of
items every week that we never put in our stores," he told us. "When & if we go into TV, it will probably be
with an American make."
Several of Woolworth's competitors have been expanding into appliance sales; some of them
handle TV, console stereo and even refrigerators and other white goods.
PITTSBURGH BONDED-TUBE OUTPUT STARTING: First production run of picture tubes
using Pittsburgh Plate Glass's laminated implosion plate — a competitor to Coming's bonded shield — is sched-
uled to begin late this week. Big Chicago independent tube maker National Video Corp. will turn out an initial
run of 1,500 of the tubes in 19- & 23-in. sizes. Although its customer or customers for the new-type tube are
unidentified, it's now likely that at least a smattering of 1962 TVs will use the tube, after all.
National Video, which supplies a large number of Midwest TV manufacturers, made news on another
picture-tube front last week, when it announced (jointly with Advance Ross Electronics Corp.) a new TV
deflection system which may make possible substantial cost reduction in TV sets (see below).
Pittsburgh's lamination system, which uses new machine and modified standard tube-laminating
equipment to affix curved safety plate glass to tube face (described in Vol. 17:5 pl5), has been refined &
improved and is under close study by all tube & set makers. Some RCA Tube Div. topkicks are known to be
enthusiastic about it, and it's understood RCA will offer set manufacturers a version of its color tube with
Pittsburgh laminated plate (Vol. 17:11 p 16).
Pittsburgh Plate Glass engineers will closely s upervise National Video's first run of the new laminated
tubes. Will it have a price advantage over the Corning type? "That's one thing we're trying to find out," says
National Video Pres. Asher Cole. "We're going to keep very careful controls on this run, and when we're
through, we should have the answers." Cole expects the 19-in. version to be attractive for portables because
of its relatively light weight.
Lightest-weight approach of all — the Du Pont-sponsored bonded Mylar shield — is also getting attention
from National Video, which has made enough Mylar-shielded tubes to sample customers. Said Cole: "It may
be an inexpensive system if it works. It's certainly worth evaluating."
• • • •
The new TV deflection system, demonstrated recently to 10 Midwest TV manufacturers — including
Admiral, Magnavox, Motorola & Zenith — is said to reduce picture-tube power requirements by about 40%,
making possible less expensive sets and/or better contrast & focus. For the demonstration, National Video
VOL. 17: No. 16
17
developed a 19-in. tube with 92-degree deflection angle and neck diameter of 1 Va in. (Standard 92-degree 19-in.
tubes have ls/s-in. neck diameter, while 110-degree 19-in. tubes use the lVs-in. neck.) New deflection yoke was
developed for the tube by Advance Ross Electronics, Chicago.
Tube demonstrated was one inch shorter than standard 19-in. 92-degree tube, 2-in. longer than 19-in.
110-degree tube. As explained to us by Cole and National Video engineering vp A. D. Giacchetti, bringing the
yoke closer to the picture-tube gun provides greater flux density, permitting appreciable reduction in reguire-
ments of chassis power supply, horizontal & vertical output tubes and horizontal & vertical output transformers,
I and lowering the pulse voltages in the high-voltage systems. Amount of saving depends on receiver manufac-
turer's requirements & design. No estimates of the amount of potential savings were available at press time.
New tube & yoke are now being sampled to se t manufacturers, and are scheduled to be demonstrated
to Eastern receiver makers this week.
Note: Sylvania announced last week that it had started sampling set makers with 19- & 23-in. bonded-
shield tubes using Coming's new "Velvetone" anti-reflection safety glass, which permits better picture resolu-
tion than the previous non-reflective Corning cap (Vol. 17:10 pl7).
TV-RADIO PRODUCTION: EIA statistics for week ended April 7 (14th week of 1961):
April 1-7
Preceding wk.
1960 wk.
'61 cumulative
'60 cumulative
TV
93,530
98,225
106,149
1,406,303
1,685,802
Total radio
275,842
267,770
301,196
3,871,942
4,766,311
auto radio
92,677
70,581
104,946
1,174,410
1,968,160
Wells-Gardner Grows: Like Magnavox, Wells-Gardner
Electronics Corp. bucked the consumer-electronics trend
last year by reporting an increase in both sales & earnings
over 1959 (see financial table, Vol. 17:15 p20). In fact,
the Chicago private-brand TV-radio-phono maker reported
its consumer-product sales at an all-time high last year.
The industry’s largest private-brand manufacturer,
Wells-Gardner has a list of big customers that includes
Montgomery Ward, Western Auto, Gamble-Skogmo — and
its stockholders include ITT, which recently purchased
about 10% of the company in an “engineering & manufac-
turing assistance” deal (Vol. 17:12).
In the annual report, Wells-Gardner Pres. Robert S.
Alexander notes that the 1960 total sales of $25,342,358
have been exceeded only once before in the company’s his-
tory, and that net profits in 1960 rose 17% to $877,141
($2.08 a share) from $747,728 ($1.77) in 1959.
Alexander credited the 35-year-old firm’s continued
growth in rough-&-tumble 1960 to its “constant search for
cost-reduction programs and continual striving to exceed
the quality standards of the industry.” In the non-con-
sumer field, the company has combined its industrial & mil-
itary electronics activities into a single division, and “in
the future, Wells-Gardner plans to concentrate upon those
military-procurement opportunities that favor a company
of Wells-Gardner’s size & strength, rather than attempt
to compete with the large electronics manufacturers . . .
Because of Wells-Gardner’s skills as a low-cost manu-
facturer, the company plans to seek out subcontract work
from large prime contractors.”
As to the future: Alexander said the firm is searching
“actively” for acquisition possibilities. The ITT agree-
ment, under which Wells-Gardner will supply assistance
to ITT’s overseas TV-radio manufacturing, should “assist
us substantially in our diversification efforts.”
In consumer products, “additional growth ... is ex-
pected from several relatively new customers who have
worked with Wells-Gardner for only a year or two. Current
plans of these new customers indicate that they will become
important buyers of private-label items in the future.”
The company is buying a 65,000-sq. ft. plant adjacent to
its main factory for added space to permit more economical
layout of assembly lines.
For 1961, said Alexander, “the present outlook appears
favorable.” He added: “In spite of the economic climate,
our principal customers have been able to maintain low
levels of inventory in entertainment electronic products.
Future orders in normal quantities can be anticipated when
new product lines for the year are selected.” The com-
pany’s early-1961 backlog of orders totaled $4,295,000,
down from $6,265,000 at the same time last year.
At the end of last year, Wells-Gardner’s assets totaled
$9,848,002, including current assets of $8,873,273, while
current liabilities totaled $2,798,140.
S-C Aims at Mass Market: With the introduction of a
popular-priced line of stereo consoles, General Dynamics
announced last week that it has “aimed its sights” at be-
coming “the nation’s largest supplier ... in the home-
electronics market.” The new 7-model line of phono instru-
ments ranges from $199.95 to $249.95 (AM-FM tuner $80
extra). General Dynamics produces no TVs and offers no
TV-stereo combinations.
General Dynamics/ Electronics vp-gen. mgr. Arthur J.
Hatch told a news conference in N.Y. that the company’s
policy would remain the same — “selected franchising,
powerful merchandising with favorable pricing to the cus-
tomer, a favorable discount structure to the dealer, and
sensible warranty policies.” He said that Stromberg-
Carlson consumer-product sales increased about 100% in
1960 over 1959. “Our sales during the first quarter of 1961
are 2% times those of the same period last year,” he added,
and indications point toward a sound economic system.”
■
Western Electric Sues Transitron: A suit charging
Transitron Electronic with infringements of 5 separate Bell
System semiconductor patents was field by Western Elec-
tric last week in U.S. District Court, Boston. The action
seeks injunctive relief plus undisclosed money damages.
18
APRIL 17. 1961
AFL-CIO Opposes Boycotts: “Buy American” cam-
paigns by labor unions can do serious damage to U.S.
industries and workers themselves, AFL-CIO Pres. George
Meany said in a letter spelling out its official position on
anti-import movements. In an implied rebuke to such
unions as IBEW which have proposed boycotts of Japanese
products (Vol. 17:12 pl3), Meany advised a local union-
label committee in Des Moines that “we must support more
— not less — foreign trade.” He said the AFL-CIO will do
what it can to deal with “real harm to American workers
& U.S. industries that may result from large-scale foreign
imports of certain products.” But Meany cautioned: “The
U.S. cannot hope to sell goods on the world market unless
we are willing to buy goods from other free nations.”
Japan Ends Check Prices: Discontinuance of the govt.’s
$11 check price (or floor price) on 6-transistor radios is
expected to give imported transistor radios a further
advantage over U.S. sets, according to a roundup in Home
Furnishings Daily. Actually, the old $11 check price had
had little real effect (except as a base for computing duty),
and actual export prices for 6-transistor sets start at about
$7. Nevertheless, duties had been based on the $11 check
price, and if the govt, approves export licenses for sets at
the $7 price, importers will realize a saving of about 50tf
per set in the 12%% ad valorem duty. Japan’s quota for
export of 6-transistor sets to the U.S. this year is 4.1
million — about the same number shipped here last year —
with 40% of this number slated for the first 6 months.
“Operation Snowball” Promotions: Two major phases
of the Corning Glass TV-promotion campaign are due to
get under way soon. The first shopping-center promotion
is slated April 19-29 at the huge Northshore Shopping
Center in Peabody, Mass. Themed to the slogan, “Double
Your Family Viewing — Make Your 2nd Set a Portable,” the
campaign will have participation by all 56 stores in the
center. Portable TVs will be given away to lucky shoppers,
and free live entertainment will be provided. Corning also
is launching a double-holiday promotion kit to encourage
gift-buying of TVs for Mother’s Day (May 14) & Father’s
Day (June 18). Each TV manufacturer is being offered
1,000 promotion-idea kits for distributors & dealers.
Hi-Fi Component Ad Drive: Institute of High-Fidelity
Manufacturers will spend $159,000 during the next 12
months for an ad campaign promoting the idea of compon-
ent hi fi in national magazines. The long-brewing promo-
tion drive (Vol. 16:47 pl9) was unanimously accepted by
IHFM’s membership last week at a special meeting at the
Los Angeles High-Fidelity Show. Newspaper ads may also
be used on a market-test basis. Ads won’t mention speci-
fic brands, will contain coupons for further information.
Each subscribing IHFM member company will contribute
an annual fee depending on its volume of business.
Capehart Shelves TV Plans: It won’t have a complete
TV line this year, sales vp Seymour Mintz told us last
week, but will continue to offer stereo combinations incor-
porating Wells-Gardner TV chassis. Capehart, which
specializes in fine-furniture stereo consoles, had originally
planned to expand its TV activity to include portables,
table models & TV-only consoles (Vol. 16:29 pl4). Mintz
said that his company had no plans to add color TV to its
stereo combo line. Capehart’s new stereo & TV-stereo
line will debut at the Music Show in Chicago next July.
History of Wireless: Capsule year-by-year 50-year
chronology of developments in electronics is featured in the
April golden jubilee issue of Wireless World, London.
FEB. PHONO SALES DOWN 36%: Total retail sales of
phonos in Feb. 1961 were the lowest for any month
since July 1960, according to official EIA figures
released last week, and they were 36% below the sales
of Feb. 1960. For the first 2 months of 1961, unit sales
were 31% below 1960. Inventory-trimming continued,
factory sales in February being only half the year-ago
figure. EIA’s phono sales figures :
PHONO FACTORY SALES
Month
Mono
1961
Stereo
Total
Mono
1960
Stereo
Total
January
February
... 80,366
... 50,710
211,383
204,638
291,749
255,348
118,400
92,649
341,329
324,666
459,729
417,316
TOTAL
... 131,076
416,021
547,096
211,049
665,995
877,044
PHONO RETAIL SALES
Month
Mono
1961
Stereo
Total
Mono
1960
Stereo
Total
J anuary
February
... 105,753
... 61,646
271,124
255,722
376,877
287,368
150,688
102,063
368,964
347,860
519,652
448,128
TOTAL
.... 167,399
496,846
664,266
253,876
715,699
969,575
* * *
Picture & Receiving Tube Sales: February factory
sales of both picture & receiving tubes trailed the Feb.
1960 volume both in units & dollars. EIA reported last
week that February sales of picture tubes totaled 728,989
units valued at $14,395,981, vs. 741,233 kinescopes at
$14,495,480 a year earlier. February receiving-tubes sales
slipped to 25,803,000 units at $21,865,000 from Feb. 1960’s
32,734,000 tubes at $27,881,000. EIA’s figures:
Picture Tubes Receiving Tubes
Units Dollars Units Dollars
January 707.835 $14,430,755 26,343.000 $22,227,000
February 728.989 14,395,981 25,803,000 21,865,000
Jan.-Feb. 1961 1,436,824 $28,826,736 52,146,000 $44,092,000
Jan.-Feb. 1960 1,536,483 30,326,910 64,101,000 54,753,000
Trade Personals: Amory Houghton Jr. appointed pres.,
Corning Glass Works, succeeding William C. Decker, now
chmn. & chief exec, officer. Decker succeeds Amory Hough-
ton Sr., who becomes exec, committee chmn.
Carlisle P. Myers, Westinghouse gen. counsel & cor-
porate secy., elected a vp . . . George K. Bryant, formerly
RCA consumer-products mgr., appointed operations vp,
Esterbrook Pen Co. . . . John E. Meegan named sales-pro-
motion mgr., Admiral Sales Corp.
John W. Carley named product mgr., Stromberg-Carl-
son automotive products . . . Robert A. Donner, ex-Telectro
Industries, named sales vp, Datom Industries consumer-
products div. He’ll head sales for their Jewel radio line . . .
James J. Cassidy, associate managing editor of McGraw-
Hill’s Electrical Merchandising Week and onetime associate
editor of Television Digest, will join Home Furnishings
Daily in new post of coordinator of hard-goods depts.
Richard T. Orth, ex-RCA & Westinghouse, now opera-
tions vp of Eitel-McCullough, elected to Eimac’s board;
Gould Hunter, Eimac administration vp, elected secy., suc-
ceeding E. E. McClaren, who has joined Telsta Corp., Red-
wood City, Cal. . . . Richard P. Gifford, mgr. of GE commu-
nication products dept., named to the EIA-IRE Joint Tech-
nical Advisory Committee (JTAC) to fill the vacancy
created by the death of John V. L. Hogan.
Tucker Madawick named mgr. of industrial design,
RCA Sales Corp.; he formerly held same post with RCA
Victor TV Division . . . George B. Estes, management con-
sultant, named mgr. of Sorenson & Co. and other industrial
operations units of Raytheon’s Commercial Apparatus &
Systems Division . . . George F. Houlroyd promoted from
plant mgr. to mfg. vp., Foto-Video Electronics.
VOL. 17: No. 16
19
Admiral’s Transistor Line: “Smallest all-American
shirt-pocket radio ever produced” highlights the eight 1962
sets announced last week. The 6-transistor set weighs 5
oz., measures 3%x2 7/16 x 1-in., lists at $24.95. Also in
the line are 7- & 8-transistor pocket sets at $34.95 & $44.95,
three portables beginning at $34.95, an 8-transistor 3-band
portable at $99.95 and a 9-transistor, 9-band “All World”
portable at $275.
Donald Parris, electronics chief of the Commerce
Dept.’s Business & Defense Service Administration, who
left March 29 for Hong Kong & Tokyo, is scheduled to re-
turn about May 15. His mission is to discuss exports, im-
ports, technical developments, etc. On Api-il 14, he was to
address the Tokyo chapter of the Armed Forces Communi-
cations & Electronics Assn., discussing U.S. electronics.
Galvin Left $13 Million: The estate of Paul V. Galvin,
founder & chairman of Motorola, who died in Nov. 1959
(Vol. 15:45 pl7), totaled $13,095,644, according to an in-
heritance-tax return filed in Chicago court. He left nearly
$2 million to 9 relatives, half of the remainder to his widow,
and the other half in trust for scientific, educational, reli-
gious & charitable endeavors.
Finance
Magnavox, which produced peak sales & profits in
1960 (Vol. 17:15 p20), opened the new year still on the rise.
First-quarter sales were up 11.6% to a record $32 million
from $28.7 million in Jan.-Mar. 1960. Earnings were slight-
ly higher than the 54tf a share reported for the year-ago
quarter. Pres. Frank Freimann reported that “we antici-
pate strong gains for sales & earnings for the balance of
1961.” Orders for TVs & stereo-hi-fi-radio-phonographs
were up 10% for the quarter, although shipments approx-
imated the year-ago volume. The govt. & industrial elec-
tronics div., which produced about 40% of total 1960 sales,
recorded a sales gain of nearly 50% in the first quarter,
compared with a year ago. Freimann also noted last week
that Magnavox will consider splitting its stock or author-
izing a stock dividend at the May 4 board meeting. The
common was split 2 for 1 in November 1959, and a 5%
stock dividend was paid in April of that year.
Admiral sales slipped in 1961’s first quarter to about
$42-43 million from $48.4 million in Jan.-Mar. 1960, but
operations are expected to be in the black. Pres. Ross D.
Siragusa told the annual meeting last week: “This repre-
sents a reversal of the historic trend [in which] the first 3
months run substantially behind the previous quarter
[1960’s 4th-quarter sales: $42.8 million]. The trend dis-
played during the past 3 months seems to point to the
business recession having passed its lowest point.” Sira-
gusa noted also that inventories at both factory & dis-
tribution levels were at their lowest point in 7 years, down
20% from a year earlier.
Hallicrafters plans a 100% stock dividend, contingent
on stockholders approving at a special meeting May 4 a
proposal to double the authorized shai’es to 3 million. The
company currently has 1,108,400 of its 1.5 million shares
outstanding.
Rumor of the Week: A West Coast movie trade paper
reports Paramount Pictures is negotiating to buy Litton
Industries. Litton’s sales for the fiscal year ended July 31,
1960 totaled $187.8 million. Paramount’s 1959 sales: $111.9
million. Paramount vp Paul Raibourn’s reaction to the
report: “Ridiculous. Foi’get it.”
GT&E’s Record 1960: The 249,000 holders of General
Telephone & Electronics shares last week received the
annual report — and confirmation of February’s cheerful
preliminary financial statement (Vol. 17:9 p20). Profit
& sales in 1960 set records (see financial table). Sales
rose 9% to $1.18 billion from $1.08 billion. Earnings
increased fractionally to $72.4 million from $72.3 million.
Net sales of GT&E’s manufacturing group, led by
Sylvania, slipped 1% to $701,287,000 from 1959’s $705,926,-
000. The decrease reflected the “lower demand in certain
product lines because of the business adjustment,” ex-
plained the annual report. However, sales & revenues from
telephone operations rose 27% to $477,188,000 from $375,-
130,000 — and “increased earnings more than offset lower
total income of the manufacturing group caused by the
reduced sales & intensified competition in some fields.”
The manufacturing group in 1960 employed more than
40,000 of GT&E’s total 90,000 workforce. Its U.S. facilities
comprised 53 manufacturing plants & 26 labs in 45 com-
munities in 15 states. Approximately 80% of 1960 manu-
facturing sales came from consumers & industrial cus-
tomers; the remaining 20% from defense business. At
year’s end, property, plant and equipment of the manu-
facturing group totaled $233,091,000 — up 11% from the
1959 valuation of $209,608,000. Telephone-operation prop-
erty, plant and equipment totaled $1,815,072,000 — up 31%
from $1,380,821,000 in the preceding year.
Wometco Enterprises posted a 33% increase in gross
income to $3.5 million in 1961’s first quarter, compared with
a year ago, Pres. Mitchell Wolf son told the annual meeting
last week. He said Wometco plans to expand its TV,
theater and vending divisions this year.
\Y arner Bros, is setting aside 122,700 common stock
shares for use in its stock option plan for key employes,
according to an SEC registration (File 2-17953).
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, April 13, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are. intended as a guide to the a]>proximate range within which
these securities could have been bought or sold at lime of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
24',
26%
Maxson Electronics
30%
33
Aerovox
9
10' ,
Meredith Pub. ___
42
45%
26
28',
MetroMedia ...
23 ;:4
Astron Corp.
lv4
21s
Milgo Electronics __
2614
28%
Baird Atomic
23 ! -
24%
Narda Microwave
6%
7%
Control Data Corp. __
131
139
Nuclear of Chcago
45
48%
Cook Elec. _ _ _ -
13
14 Is
Official Films
3%
4%
Craig Systems __ .
16
17%
Pacific Automation
514
6
Dictaphone
34",
371,
Pacific Mercury -
7
814
Digitronics
33 1 _■
36%
Philips Lamp _
161 ”4
167%
Eastern Ind. _ .
21'/,
22 %
Pyramid Electric
2%.
2%
Eitel-McCulloush
18
19%
Radiation Inc. _ _
29%
31%
Elco Corp.
is
17%
Howard W .Sams
49%
53
Electro Instruments _
27
30%
Sanders Associates . .
57 %•
61
Electro Voice -
12 '4
13%
Silicon Transistor
7%
8%
Erie Resistor - -
1714
18%
Soroban Engineering-
67%
72
23
25 Is
Soundscriber _ _
17
18%
Farrington Mfg.
21 "i
23%
Speer Carbon .
22%
24%
Foto Video
6-,;
7%
Sprague Electric .
64 "1
68
Four Star TV
20 1 _•
22%
Sterling TV
3%
4%
FXR
09
25 1 4
Taft Bests.
21%
23
General Devices -
1914
21
Taylor Instrument
45%
48%
G-L Electronics
9%
10",
Technology Inst. . _
7
8%
Gross Telecasting ....
24 >/,
26%
Telechrome .. .
16
1714
52
56%
Telecomputing
6%
7%
High Voltage Eng.
217
232
Time Inc. - -
98
102%
Infrared Industries . .
23 "4
2574
Tracerlab
12 "4
14%
27
29 Vji
United Artists --
6%
7%
Itek . ...
59 1 '•
64
Universal Trans. .
V‘A
2%
81 •
9 1 i
Vitro - -- -- — .
24
25**.:
Lab lur Electronics _
64 v.
68%
Vocalise
2’’*
3-1/16
3U
3-9 'U)
Wells-Gardner
29%
32
Magnetics Inc. --
10%
12
Wometco Ent. —
20
21%
20
APRIL 17, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
AT&T
Audio Devices
Capitol Records
Clarostat Mfg.
Erie Resistor
GT&E
Story on p. 19
IBM
MGM
Movielab Film Labs
Pacific Mercury Electronics
Raytheon
Storer Bcstg.
Story on p. 9
Thompson-Starrett5’
Trans-Lux
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
1961 — year to Feb. 28
$8,001,146,000
$1,226,746,000
$5.56
220,708,000'
1960 — year to Feb. 28
7,484,129,000
1,127,782,000
5.27
213,876,000*
1961 — qtr. to Feb. 28
2,028,852,000-
304,018,000-
1.36
223,602,000'
1960 — qtr. to Feb. .28
1,908,089,000
283,226,000
1.32
214,733,000*
1960 — year to Dec. 31
6,562,992
280,308
142,308
.17
831,652
1959 — year to Dec. 31
5,719,762
( 420,445 )**
(195,445)
—
806,796
1960 — 6 mo. to Dec. 31°
25,420,280
2,213,187
1,079,7877
2.27
475.817
1959 — 6 mo. to Dec. 31'*
26,177,243
2,671,665
1,348,807
2.83
476,167
1960 — 53 wks. to Dec.
8,487,850
222,932
.49
451,753
1959 — year to Dec. 31
8,998,940
265,512
.60
437,867
1960 — 53 wks. to Dec. 31
25,902,646
1,160,187
616,517
.66l
798,806
1959 — 52 wks. to Dec. 27
24,506,569
679,002
359,340
.35*
768,083
19b0 — year to Dec. 31
1,178,475,000-
72,430,000-
1.04
69,000,000*
1959 — year to Dec. 31
1,081,056,000
72,253,000
1.13
62,990,000*
19t>l — qtr. to Mar. 31
389,062,378-’
99,176,669
48,826,669-
2.67
18,318,918
1960 — qti\ to Mar. 31
339,852,677
72,028,509
35,178,509
1.92
18,280,759
1961—28 wks. to Mar. 16
75,778,000
6,684,000
2.65
2,521,529
1960 — 28 wks. to Mar. 17
65,147,000
3,739,000
1.47
2,539,988
1961 — qtr. to Mar. 16
45,686,000
4,507,000
1.78
2,521,529
1960 — qtr. to Mar. 17
37,514,000
1,887,000
.76
2,539,988
1960 — year to Dec. 31
5,046,889-
198,663-
.64
312,500
1959 — year to Dec. 31
4,221,300
149,660
.60
250,000
1960 — 6 mo. to Dec. 31
10,976,609
130,808
.19
700,000
1959 — 6 mo. to Dec. 31
12,723,525
258,345
.37
700,000
1961 — qtr. to Mar. 31
138,158,045
1,365,000
.33
3,855,045
1960 — qtr. to Mar. 31
134,752,000
2,160,000
.56
3,714,418
1961 — qtr. to Mar. 31
1,055,417
.43
2,474,950
1960 — qtr. to Mar. 31
1,423,079
.58
2,474,750
1960 — vear to Dec. 31
13,950.568
(654,033)
—
2,666,363
1959 — year to Dec. 31
13,126,342
328,525''
.10
2,630,265
1960 — year to Dec. 31
1,040,109*"
502,217
.90
554,900
1959 — year to Dec. 31
744,786
332,288
.60
554,900
Notes: ’After preferred dividends. -Record. ’Including §991,567 net loss monico International Division. "Before special credit of $108,849.
on sale of subsidiary. ’Average. “Before $225,000 tax credit. "From ’"Includes $46,290 net gain on sale of copyright & lease.
SEC report. ’Includes $246,000 in extraordinary items. "Includes Del-
Reports & Comments Available: Philco, review, Good-
kind, Neufeld Co., 400 Park Ave., N.Y. 22 • Avnet Elec-
tronics, report, Hemphill, Noyes & Co., 15 Broad St., N.Y. 5
• TelePrompTer, discussion, Bear, Stearns & Co., One Wall
St., N.Y. 5 • Dynamics Corp. of America, review, Courts
& Co., 11 Marietta St. N.W., Atlanta 1 • Capital Cities
Bcstg., discussion, Sutro & Co., Van Nuys Bldg., Los An-
geles 14 • Taft Bcstg., analysis, Westheimer & Co., 322
Walnut St., Cincinnati 2 • Storer Bcstg., analysis, Francis
I. duPont & Co., One Wall St., N.Y. 5 • Shepherd Elec-
tronics Industries, offering circular, D. Klapper Associates,
68 William St., N.Y. 5 • Mercury Electronics, offering cir-
cular, S. Schramm & Co., 143 W. 29th St., N.Y. 1 • Inter-
national Rectifier, Amphenol-Borg Electronics, “TV Set
Makers,” profiles in April 12 Financial World.
Common Stock Dividends Stk. of
Corporation Period Amt. Payable Record
Allied Radio Q $0.08 May 23 May 9
AB-PT Q .25 Jun. 15 May 19
Andrea Radio Q .12% Jun. 15 Jun. 1
United Artists Q .40 Jun. 30 Jun. 16
Wometco “A” Q .17% Jun. 16 Jun. 1
Wometco “B” Q .06% Jun. 15 Jun. 1
AB-PT Stock Increase: Stockholders will be asked to
approve a proposal to double the authorized shares of
common stock to 10 million at the May 16 annual meeting.
The proxy statement says the action is advisable for
“general business & corporate purposes,” but that AB-PT
has “no present intention regarding issuance of these
shares.” Stockholders will also be asked to approve an
incentive compensation plan for executives & key employes
and to elect Jack Hausnran to the board of directors.
Hausman is pres, of M. Hausman & Sons (textiles) and vp
& chmn. of the finance committee of Belding Heminway Co.
On another front, meanwhile, the Edward John Noble
Foundation, set up in the estate of the late one-time AB-PT
chmn., is offering 140,000 of its 344,050 AB-PT common
stock shares for public sale. AB-PT’s SEC registration
statement (File 2-17951) listed Merrill Lynch, Pierce, Fen-
ner & Smith and Cyrus J. Lawrence & Sons as underwriters
of the sale, which would reduce Noble holdings to 4.83%
of the company’s 4,226,536 outstanding shares. The pre-
liminary SEC filing didn’t specify the offering price of the
shares. AB-PT also registered 368,165 shares for use in its
1950 & 1959 restricted option plans for officers & key
employes. (For more on AB-PT, sec p. 8.)
NAB LUSHA*
2,4
WEEKLY
APRIL 24, 1961
fcPR ww
Television Digest
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 17
Tlie autlioritative service for executives in all branches of the television arts & industries
WITH THIS ISSUE: Text of FCC Rules on Stereophonic FM Broadcasting (Supplement)
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC WISHES FM STEREO "GODSPEED," adopting GE-Zenith sys-
tem, rejecting others, giving broadcasters June 1 go-ahead (p. 1).
FCC's SECOND LOOK AT OPTION TIME is voted under Chmn.
Minow. Court is expected to return case. Commission is expected
to reverse itself, vote for abolition (pp. 3 & 5).
FCC GRANTS MONTH RESPITE ON PROGRAM FORM, setting a
June 1 comments deadline after meeting with industry group (p. 3).
FCC's FIRST MOVE ON NBC-RKO DEAL says "no sale" without
a hearing; Philadelphia portion to be heard first (p. 4).
Advertising
DIXON & COLLINS FIRE AT ADMEN. FTC’s chief warns ANA
that even heavier guns are aimed at frauds on air. NAB's head,
in 4A speech, decries "mass-appeal" trends (p. 4).
STATION-BREAK PLAN PROVOKES more advertisers. ABC stands
firm, but forbids o&o triple spotting. CBS and NBC are "forced to
compete" (p. 8).
Foreign
WORLD TV SET TOTAL passes 100 million, transmitters total
2,254, according to new Television Factbook tabulation (pp. 5 & 16).
Stations
STEREO STATION EQUIPMENT may not be ready by June opening
gun. Equipment manufacturers promise quick action, but can’t
give dates & prices before NAB convention (p. 6).
LEVER STUDY OF TV SET USAGE, based on Nielsen data, con-
tinues to stir up storm as networks rebut (p. 7).
Consumer Electronics
SET MAKERS PLAN stereo FM receivers. First ones will come on
market in June. Dispute rages over converters and "cheap-&-
dirties” (p. 18). Industry roundup (p. 19).
Networks
CBS's FIRST QUARTER sales are ahead of 1960, Stanton tells
stockholders. He predicts 1961 sales ahead of record 1960 (p. 10).
2ND CANADIAN NETWORK has been approved and is slated
to begin operation in August (p. 11).
Film & Tape
LESS VIOLENCE NEXT SEASON, say network censors who have
previewed the new programming (p. 1 4).
40 SHOWS KILLED TO DATE. Four Star leads casualty parade
with 8, Ziv-UA and Revue are runners-up with 4 each (p. 14).
DISSIDENTS WIN NT&T PROXY FIGHT. Cantor resigns as chmn.
Opposition votes board posts to Davis & Handsman (p. 15).
Congress
MINOW INFLUENCE FEARED by Rep. Avery (R-Kan.) of Rules
Committee, who says Democratic regime at FCC is taking broad-
casting down the road to govt, program controls (p. 16).
Finance
GE's FIRST-QUARTER SAG produced a $1 0-million drop in profit
despite a $35-million jump in sales (p. 22).
Other Departments
PROGRAMMING (p. 12). PERSONALS (p. 17). AUXILIARY SERV-
ICES (p. 24). EDUCATIONAL TV (p. 24). TECHNOLOGY (p. 24).
FCC WISHES FM STEREO 'GODSPEED': The awakening FM industry— both broadcasting &
manufacturing — looks for another lift from FCC's final adoption of a stereo system. In a unanimous & well-
guarded decision. Commission picked a slight modification of the virtually identical GE & Zenith proposals,
turning down all other competing systems. Eight had entered the race at one time or another.
Industry was gratified by decision, and all segments began moving — at varying speeds — to make
the most of this new dimension in broadcasting (see pp. 6 & 18). To aid broadcasters, set makers and transmit-
ting-equipment manufacturers, we are sending you with this issue — as 1961 Supplement No. 4 — the full text of
amended Commission rules, showing exact engineering standards.
Any station may start stereocasting after June 1, FCC said, provided that it complies with rules,
including proper notification to Commission's district offices.
• • • •
Decision was hailed by transmitter & receiver manufacturers, as well as some FM broadcasters we
contacted, as heralding new era in radiocasting. But at week's end, it appeared unlikely that many stations
would be able to begin stereocasting by time of June 1 opening gun or that significant number of receivers
would be available by that time.
2
APRIL 24, 19G1
Transmitter makers were vague as to when stereo modification kits would be ready, how much they
would cost, etc. The consensus, however, was that anywhere from 10-to-20% of FM broadcasters would be
shopping for stereo origination gear right away — and some transmission-equipment makers said they hoped
to reveal production plans, prices, etc., and take orders for stereo modification kits at the NAB convention
beginning May 7 in Washington. Transmitter manufacturers' comments are rounded up on p. 6.
FCC decision set off flurry of activity among radio-receiver manufacturers, many of which had
already finalized designs for 1962 models. Unanimously, they expressed satisfaction with the ruling and saw
it as opening up a big new radio market. Plans for converters & stereo receivers are now being made full blast
— and at least some will be on market by July 1, which means overtime work for engineers & die-makers. For
plans of receiver-manufacturing industry, see stories on pp. 18 & 19.
• • • •
Commission discussed pros & cons of each system at length, summarized its findings as follows:
"We find that [the Calbest Electronics and Multiplex Development systems] must be rejected because
of inferior frequency response & stereo separation together with excessive cross-talk & high stereo subchannel
noise characteristics. [The EMI system] , despite impressive theoretical advantages, must be rejected because
of its inability to handle orchestral dynamics in a manner that will produce an acceptable subjective stereo-
phonic effect. [The GE Alternate and Philco systems] were withdrawn by their proponents . . .
"The adoption of national FM stereophonic broadcast standards therefore reduces to a selection of
either [the Crosby-Teletronics system] or [the Zenith-GE system]. With respect to the technical criteria of
frequency response & stereophonic separation, these 2 systems compare favorably on a thoretical as well as
practical basis. However, we find that [the Zenith-GE system] has the clearly decisive advantage of being
able to provide stereophonic broadcast service with negligible effect on the monophonic listener and that the
correlative disadvantage of [Crosby] is its detrimental effect on the monophonic listener. As stated in the
Notice of Proposed Rule Making, we feel that '. . . any stereophonic system adopted should be based upon
standards capable of rendering as high a quality of service as the art can provide, consistent with economic &
other factors involved, without significant degradation of the service now provided under existing FM rules.' "
Commission added in a footnote: "We are also impressed by the apparent lower cost of [the Zenith-
GE system] , its comparative freedom from distortion, and the fact that its use does not ipso facto displace SCA
operation." By "SCA," Commission refers to "subsidiary communications authorizations" — the multiplexed
services offered by some 200 stations, giving background music, storecasting, etc. in addition to regular FM.
FCC didn't have much to go on in estimating costs. It did note that a GE survey reported that the cost
of subcarrier signal generators "would be acceptable to the majority of FM broadcasters." It said that when the
Crosby system was broadcast by some stations, under temporary developmental authorization, receiver
adapters sold for $50-$ 100. Then, Commission said, GE had described an adapter for Zenith-GE system which
"would be a relatively small device which could be manufactured for a parts cost of less than $8." However,
Commission went on:
"The cost of the adapter to the ultimate consumer will represent only a fractional part of the cost of
conversion to stereophonic reception; the necessity for an additional amplifier & speaker must also be taken
into account. And, if the field test results are indicative of the true performance capabilities of present stereo
receivers & adapters, we must conclude that receiver development to date has been inadequate for stereo
reception of optimum quality. It is therefore to be expected that good stereo receivers will be considerably
more costly than monophonic receivers, irrespective of the system adopted."
As for patents, the Commission said that it was satisfied with proponents' representations that they'd
grant licenses on a reasonable basis and wouldn't tend to monopoly.
NAB engineering chief A. Prose Walker was particularly pleased by decision, not only because
NSRC and his field-test panel were complimented by F CC for their contributions — but because Commission
came to same conclusion he did 2 months ago (Vol. 17:9 pl5).
He said it would be extermely difficult to guess what it would cost FM stations to stereo-equip them-
selves— buflIe-thInks-thar$27)00li4T)00l^ no more than 25% of existing
stereo records are completely compatible, and told us that NAB plans to spearhead formation of compatible
stereo recording standards.
VOL. 17: No. 17
3
NAB radio vp John Meagher looks for no sudden land rush among FM-casters. "Revenues are the
great enigma," he said, "and we plan to explore the subject during FM Day at the convention. There will be a
period of evaluation, while the pioneers pioneer."
FCC isn't through with stereo yet. You'll recall that it has before it proposals for AM stereo — and that
it said it would take them up after deciding FM. And after AM — maybe TV stereo.
FCC'S SECOND LOOK AT OPTION TIME: Doom of network option time may have been fore-
shadowed last week when FCC voted 5-2 to ask Court of Appeals to remand the case to it for reconsideration.
Commission said it will cancel its original decision, before taking another look, if court agrees to remand.
Case has been in Court because non-affiliated KTTV Los Angeles has been appealing Commission's
4-3 decision which held that option time is "reasonably necessary" but should be cut from 3 to 2lA hours per
segment (Vol. 16:38 pi, et seq.). KTTV argues that the practice violates antitrust laws, must be prohibited;
Justice Dept, has similar views.
Ever since FCC's original vote, there has been lively speculation FCC might reverse itself. With
Commission spit 3-3, Comr. King had cast his vote with majority to retain option time in what some lawyers
claimed was a fuzzy concurring opinion. The speculation was accurate, because King's replacement, Chmn.
Minow, voted last week to convert the minority to the majority — at very least for purpose of taking another
look at case. Comr. Craven went along with the majority to bring case back — but most observers believe that
eventually he'll again vote for option time.
It's assumed FCC will order oral argument — if Court remands case as expected. It's conceivable that
Minow will be persuaded to keep option time, or that Comr. Hyde, Ford or Bartley will switch original vote.
But this isn't considered likely — so ultimate lineup anticipated is: Minow, Hyde, Ford & Bartley against option
time — Lee, Cross & Craven for. In last week's move, Lee dissented (Cross joining him) in statement belaboring
the majority for requesting remand "without the benefit of any review of the record heretofore compiled." He
said he'd be satisfied to let courts decide validity of FCC's original decision.
Commission's action was precipitated by fact that briefs had to be filed last week. Network and their
special affiliate committees filed a single joint brief, as directed by Court, and 18 lawyers signed 53-page
document defending FCC's decision. Brief is remarkably clear despite hands of 18 cooks in broth. It summar-
izes the network-affiliate view as follows:
"[KTTV and Justice Dept.] fail to recognize that the Commission here did all it was required to do by
law. They misconstrue the clear admonition of the courts that the Commission has no power or duty to
adjudicate the validity of specific practices under the antitrust laws. We respectfully urge that there is no
need for a remand and no necessity for a declaratory judgment of abstract antitrust principles.
"We think it plain that the Commission properly weighed all the factors, including the competitive
factors, affecting the public interest, in accordance withits statutory authority. The Commission, in comprehen-
sive & detailed findings supported by the evidence, stated that the elimination of option time would create a
likelihood that networking, which has been and will continue to be vital to the growth & development of TV
broadcasting, would be undermined or destroyed. Those findings amply support the determination that option
time is in the public interest and should not be abolished. The Commission's findings and conclusions were
not vague or arbitrary and must be sustained."
(For network & affiliate reaction to FCC move, see p. 5).
FCC GRANTS MONTH RESPITE ON PROGRAM FORM: Industry obtained from FCC a
month's grace in which to come up with counter-suggestions to the Commission's controversial proposed pro-
gram form (Vol. 17:9 p2, et seq.).
After an FCC-industry conference last week, Commission extended deadline for comments from May 1
to June 1. Industry's hope now is to come up with complete suggested revisions including, importantly, separate
forms for radio & for TV — for which there's growing support at Commission. Industry conferees wanted more
time than another month, but FCC couldn't see it that way.
Representing Commission were Chmn. Minow, Broadcast Bureau chief Kenneth Cox and Minow's
special asst. James Sheridan. For industry: NAB Pres. LeRoy Collins, NAB general counsel Douglas Anello,
FCBA Pres. Robert Booth, ex-FCBA Pres. Frank Fletcher.
4
APRIL 24, 1961
Commission made it clear to conferees that it wouldn't sponsor a formal FCC-industry committee to
work on revisions. But it will allow staff to consult freely with broadcasters' representatives.
(We now have ample supply of FCC's full proposal for those subscribers interested in what the
shooting's all about. Write our publication offices, Radnor, Pa.)
FCC'S FIRST MOVE ON NBC-RKO DEAL: FCC started to sort out the long-pending NBC-RKO
station-swap (Vol. 15:51 p7, et seq.) by issuing a notice of its plans. Full text of the order hasn't been released
yet, so all parties are puzzling over many aspects. A few things are definitely ascertainable, at any rate:
(1) FCC says it can't grant any of the transfers without a hearing.
(2) Philadelphia angles will be heard first — namely, renewal of NBC's WRCV-TV (Ch. 3), the deal to
swap it with RKO's WNAC-TV Boston, and Philco's application for the channel.
(3) RKO got turned down in its request for approval of Philadelphia & Washington transfers prior to
renewal hearings.
(4) Philco was rejected in its petition for a separate contest with NBC over WRCV-TV's channel.
(5) After the Philadelphia hearing, the examiner will issue an initial decision on that phase — then FCC
will decide what to do next.
Commission's notice was, in part, a customary "McFarland letter," telling parties why it can't approve
the transfers. Therefore, participants have 30 days in which to try to change Commission's mind.
DIXON & COLLINS FIRE AT ADMEN: Club-like conventions of advertisers & agency men, ac-
customed to hearing polite remarks from invited guests, were subjected successively instead last week to sharp
criticism of their habits. The guests who belabored their hosts were FTC Chmn. Paul Rand Dixon & NAB Pres.
LeRoy Collins.
"Heavier, faster-firing guns" will be aimed by his agency at "unfair & deceptive” advertising, FTC's
newly-installed Dixon (Vol. 17:13 p8) assured Assn, of National Advertisers April 17 in Washington. In pungent
phrases expressing distaste <£ impatience, he warned advertisers to shun "brinkmanship" in seeing how far
they can go before FTC policemen catch up with them. He poked at FTC-cited TV commercials in recent cases
as loathesome examples of advertising evils.
"So-called mass-appeal programs" sponsored by advertisers can drag broadcasting & country toward
"mediocrity," NAB's Collins said in speech prepared for American Assn, of Advertising Agencies 5 days later
at White Sulphur Springs. His words were less blunt than Dixon's, but the barbs were there. Collins said tartly:
"I can think of nothing that will do our country more harm than mass conformity engineered to the lowest com-
mon denominator of our culture."
It was Democrat Dixon's first major public pitch since he took over FTC office from Republican Earl W.
Kintner. Scoffing at trade reports that he's more interested in trust-busting than in ad-policing, Dixon promised
that there'll be stepped-up — not relaxed— FTC operations on ad fronts in his regime.
"We're going to move faster at FTC," he told ANA members, scorning past FTC procedures under
GOP which he said too often exposed the fraud only after the ad campaign had been "buried by its sponsors."
From now on, Dixon said, FTC will use "a squad car instead of a hearse" in pursuing malefactors. Case-
hearing routines will be streamlined and FTC staffers will be assigned singly to "development, trials and
forward progress of each case." Dixon went on: "I don't mean to imply that justice will be dispensed at TV
speed, but I think we ought to be able to get it off of horseback."
Exhortations to advertisers to sponsor "blue-ribbon" shows peppered the scheduled 4A speech by
Collins April 22. Carrying on the network campaign he launched at RTES luncheon in N.Y. in March (Vol. 17:12
p2), he called on agencies to enlist with NAB to help prevent broadcasting from drifting into low-level program
standardization. "Mediocrity," said Collins, "can only be the goal of mediocre people."
Collins also laid down 4 NAB Code rules for admen to observe in commercial copy practices: (1) Check
with Code staffers on potentially questionable campaigns "before costly dies are cast." (2) Don't try to get on
air with commercials which have been rejected by Code authorities. (3) Reserve patronage for Code-subscrib-
ing stations. (4) Make sure that sponsored programs "fully meet Code standards." Collins added: "Code
influence for higher quality in the field of programming must— & will — become more active."
VDI.. 17: No. 17
"We need & anxiously seek your help in these efforts," Collins said. "These Codes, like your own
efforts at self-discipline, represent the best possible insurance for the continued advancement of broadcasting
as the world's most effective medium for advertising." In his ANA speech, Dixon also had some comments on
Codes: "I suspect that for some they provide welcome guidance and for others they serve as nicely tailored
sheep's clothing. In short, we welcome any & all self-policing as a turn in the right direction. But we're still
going to read & listen to the ads."
WORLD TV SET TOTAL PASSES 100 MILLION: More than 100 million sets-in-use, and
2,254 transmitters on the air in 72 countries. That's the status of world TV this spring, as shown in the Foreign
TV Directory, a feature of our Television Factbook No. 32, to be published in June.
Outside the U.S., sets-in-use totaled 47,787,000 as of March 1 — an increase of more than 20% in 12
months (Vol. 16:16 pl3). Foreign stations rose to 1,639 from 1,220 during the same period, at a growth rate of
35% in the year. At the same time, U.S. sets-in-use increased about 7% — to 56.3 million from 52.6 million.
Indications are that there will be more TV sets in foreign countries than in the U.S. by late 1962 or early 1963.
In terms of sets-in-use, these are the leading TV countries: U.S., 56.3 million; U.K., 11.2 million; Japan,
6.65 million; USSR, 5 million; West Germany, 4.8 million; Canada, 3.9 million; Italy, 2.36 million; France, 2
million; Brazil, 1.2 million; Australia, 1.17 million; Sweden, 1.15 million; East Germany, 1 million. West
Germany has passed Canada in sets-in-use; Austria, Sweden & East Germany passed the million-set mark in
the 12-month period.
Countries in which TV started in the last 12 months: Ecuador, Ireland, Kuwait, Netherlands Antilles,
New Zealand, Rhodesia, Syria, Trinidad, United Arab Republic.
The Television Factbook's Foreign TV Directory lists all foreign stations on the air or planned, with
licensee, channel, power and other information. We believe it's the most accurate & up-to-date directory of its
kind. All of the information (except in the cases of a half-dozen countries) was obtained directly from respon-
sible sources in the countries involved. In the few cases where direct information was unavailable, embassy
sources and USIA data have been used. (Table of world stations & sets on p. 16.)
The FCC
Mo re about
IF OPTION TIME GOES: Network executives in N.Y.
were unruffled by FCC’s plans to open once more the
question of network option time (see p. 3). The top-
most network brass was out of town (CBS-TV’s James
Aubrey and ABC-TV’s Oliver Treyz were attending the
4A meeting in White Sulphur Springs; NBC-TV’s
Robert Sarnoff was attending a meeting in Indian-
apolis) but high-ranking vps and others holding the
network fort generally took the following line:
1. The case for network option time has been proved
once, and can be proved again.
2. Option time protects the weak (in the sense of
mass popularity) programming of an informational or
cultural nature even more than it protects strongly rated
shows like Gunsmoke or The Untouchables.
3. Some affiliates don’t like network option control
of time segments, but most successful affiliates realize it’s
needed to provide a well-rounded network schedule.
4. If option time is eliminated, it will “seriously
cripple” (as a CBS vp declared) or “definitely hurt” (as
an ABC vp stated) nighttime public-affairs programming,
since it would force networks into the position of being
suppliers, basically, of popular-appeal-only programs for
which mass audiences could be guaranteed to advertisers.
“The FCC,” said a CBS executive who asked not to be
named, “would like to think that stations are not in favor
of network option time, because it appears to be in viola-
tion of antitrust laws. What FCC just won’t realize is
that you have to waive any such laws in special cases in
order to have a good broadcast system. You can’t gamble
huge sums of money on programming, if you are a net-
work, unless you have assurance that you can get your
programs on the air.”
Added an NBC source: “As a practical matter, the
value of network affiliation in major markets is such
that you hardly need a guarantee that stations will carry
the best TV shows. On the other hand, if you have a
contractual arrangement with stations which enables you
to supply a broad range of programs — including many
which the critics like but TV audiences sometimes spurn
in favor of popular entertainment — why give it up?”
Jack Harris, KPRC-TV Houston, head of the NBC-TV
affiliates committee, said: “I don’t think anyone really
knows what would happen immediately. We have a work-
able arrangement, highly satisfactory to the networks and
to the affiliates. Loss of option time could have an adverse
effect on the service to the public. FCC has held that
option time is reasonably necessary for some 25 years,
and we subscribe to that view. There’s an inherent danger
to service to the public without it. The erosion of clear-
ances could come about.”
Head of the CBS affiliates group, John Hayes, WTOP-
TV Washington: “Clearances will erode if a program is
a clunker. But let’s see what the FCC does first.”
CPs Granted: Ch. 56, Binghamton, N.Y., to Alfred E.
Anscombe; Ch. 3, Alamosa, Colo., Alamosa Telecasting. Vhf
translator: Ch. 3, Delta Junction, Alaska, to Northern TV.
6
APRIL 24, 1961
Syracuse & Rochester Drop-ins: Some dozen com-
ments were filed last week in FCC’s proposal to add an-
other vhf to Syracuse and Rochester — all favoring the
proposals except one (WKBW-TV [Ch. 7] Buffalo), al-
though some parties offered qualifications. The Commis-
sion has proposed to add Ch. 9 to Syracuse, shift Ch. 5
from Rochester to Syracuse and Ch. 8 from Syracuse to
Rochester, add Ch. 18 to Rochester. This would require
WHEN-TV Syracuse to shift from Ch. 8 to Ch. 5, WROC-TV
Rochester from Ch. 5 to Ch. 8. WROC-TV favored the
proposal but said it believes it shouldn’t shift until a CP
is issued for Ch. 9 in Syracuse. WHEN-TV says it sees
no need for delay. WVET-TV (Ch. 10) Rochester, which
is acquiring Ch. 5 from WROC-TV in a sale (Vol. 17 :5
pl4), goes along with WROC-TV’s comments.
WNBH Due in New Bedford: The New Bedford Ch. 6
case, one of the dustier ones in FCC’s files (Vol. 16:1 p7
et seq.), may be settled. In an initial decision, hearing
examiner Herbert Sharfman recommended award of a
CP to radio WNBH (E. Anthony & Sons Inc.) following
a merger with it of remaining applicants Eastern States
Bcstg. Co. and New England TV Co. Inc. His decision was
conditioned on an understanding that WNBH will suspend
construction of a 350-ft. tower in the event that the Coast
Guard on Martha’s Vineyard finds it interferes with
Loran-C navigation beams. Sharfman also pointed out that
all New Bedford Ch. 6 signals will be called off if the
Commission shifts Ch. 6 to Providence in still-pending
proceedings.
Landis Hails “New Era”: Lawyers who practice before
govt, agencies have been called on by President Kennedy’s
special advisor James M. Landis to get in tune with the new
Administration. “A new era is here,” he said in a dinner
speech to the administrative law section of the D. C. Bar
Assn., asking the attorneys to help the agencies speed up
their work. Landis urged them to play a more “affirmative
role” in developing new administrative techniques to cut
legal red tape in processing of cases. He said nothing-
specific about FCC.
FCC Translator Forms: Revised vhf & uhf translator
Form 347 should be used by all applicants, FCC advised last
week, urging parties to get rid of their old July 1956 forms
—to speed up processing. The Commission also noted that
uhf booster application Form 344 is available. Such boost-
ers are used by regular uhf stations to fill holes in their
Grade A coverage areas.
More N.Y. Uhf Project Bids: FCC is soliciting bids for
a contract to process & analyze data to be received at
5,000 receiving locations during its N.Y. uhf experiment.
The Commission said that the job would involve “the pro-
cessing of about 5,000 punch cards, or the equivalent for
other systems, per month,” for 10 months. Deadline for
bids is May 11.
Ford Speaks: Upcoming addresses by FCC Conn-.
Fred Ford, ex-chmn., include: April 28, Institute for Edu-
cation by Radio-TV, Deshler-Hilton Hotel, Columbus, O.;
June 27, Northwestern U. Communications Symposium,
Evanston, 111.; June 28, Advertising Assn, of the West
meeting, Olympia Hotel, Seattle.
Allocations Actions by FCC: Reserved Ch. 10 for ETV
in Augusta and Presque Isle, Me., and shifted commercial
Ch. 7 from Calais to Bangor. Bates College holds a CP
for WPTT on Ch. 10 in Augusta. The FCC also proposed
to assign ETV Ch. 20 to Athens, O., substituting Ch. 71
for Ch. 20 in Coshocton.
Stations
More about
STATION EQUIPMENT FOR STEREO: At least 10% of the
approximately 835 FM stations now in operation will be
shopping for stereo-modification equipment at the
May 7-10 NAB convention in Washington — although
they almost certainly won’t find anything for im-
mediate delivery. That’s the general tenor of trade
appraisals we were able to obtain in the flurry of
excitement & confusion which followed the Commis-
sion approval of the GE & Zenith systems (see p. 1).
There’s little information available so far as to avail-
ability dates or prices. And while some individual stations
— such as Zenith’s non-commercial WEFM Chicago and
GE’s WGFM Schenectady — have announced they will
broadcast in stereo as soon as possible, it’s still too early
to gauge the full impact of the new rule. For example,
The New York Times’ QXR Network (WQXR N.Y.)
merely states: “We will take full advantage” of the
newly approved stereocasting standards, “but we have
no definite plans yet.”
That also seems to sum up transmitting-equipment
makers’ comments. GE, which doesn’t make FM transmit-
ters, says its technical-products operation in Syracuse “in-
tends to furnish broadcasters with modulators & modifica-
tion kits to convert FM transmitters to stereophonic broad-
casting . . . within a reasonable amount of time.”
RCA “plans to offer an FM-stereo adapter for FM
broadcast stations [and expects to] disclose details of
products in this field at the NAB convention.”
Gates Radio Co. is “in excellent position to be the
first in supplying FM-stereo generating equipment,” sales
vp Larry Cervone told us, pointing out that Gates manu-
factured some of the transmitting equipment used by the
winning stereo system in the National Stereo Radio Com-
mittee’s field tests. “There is every evidence,” he said,
“that we can start production immediately,” but he couldn’t
estimate delivery dates. He estimated that 10-to-25% of
FM broadcasters would be in the market for stereo equip-
ment immediately, with probably 25-to-50% “interested.”
Cervone warned that some older FM transmitters
probably could not be satisfactorily modified to put out a
good stereo signal. “We do not suggest to interested broad-
casters the modification of existing FM tranmitters manu-
factured prior to 1958,” he said. “We suggest that broad-
casters make serious appraisal of whether new generating
equipment is required.” In almost every instance of con-
version, he said, a new exciter (about $1,200) would be ad-
visable.
Collins Radio sales & contracts supervisor Robert E.
Richards said conversions probably won’t be readily avail-
able until late 1961 or early 1962. He said he expects FM-
stereo interest to “develop very rapidly in the next 6
months” however, and, on the basis of requests for informa-
tion from broadcasters, expects 25-to-30% of major-market
FM stations to shop for stereo equipment right away.
GE Equipment Shipments: A newly-developed TF-14-A
35-kw amplifier has been shipped to WSTV-TV (Ch. 9)
Steubenville, O., which plans to boost to 316-kw ERP in
May. GE has also sold $250,000 worth of transmitting
equipment to KOOL-TV (Ch. 10) Phoenix, Ariz. After
being displayed at the NAB convention in Washington in
May, the equipment will be shipped to the station.
VOL. 17: No. 17
7
IS VIEWING DOWN-OR UP? An offhand remark by
Lever Bros. exec, vp Henry M. Schachte, made at
WBC’s I'ecent Pittsburgh conference on program-
ming, was still stirring up a research ruckus last
week. During a panel discussion, Schachte had said
that his firm — which spent $28.6 million for gross
network TV time last year — had obtained research
evidence to the effect that network TV viewing, on a
long-term basis, was declining — not growing.
Schachte couldn’t have drawn a bigger reaction from
the networks if he had said Lever was switching its entire
budget to skywriting. When Schachte headed for the ANA
meeting in Washington last week, he discovered that 2 of
NBC’s high-ranking brass, exec, vp Walter Scott and
research vp Hugh M. Beville, had trailed him there to
make a personal pitch with a counter-study worked up on
a crash basis by NBC research. And on Madison Ave.,
“Schachte’s .shellburst” was becoming a cause celebre.
These were the gist of the figures prepared for Lever
Bros, by A. C. Nielsen:
1. Prime-time (7:30-11 p.m.) set usage dipped slowly
from a 1957-58 season (Oct.-Sept.) average of 58.8% of TV
homes watching to a 1959-60 figure of 55.8% — a 5% drop.
2. The drop applied to both winter & summer, with
winter viewing off 5% and summer nighttime usage off 6%.
3. Daytime viewing, on the same yardstick, was off
1% in year-long comparisons. In winter, daytime usage
was down 7% but up 12% in summer.
4. There was also a decrease at night of about 1% in
the November-March period of 1960-61, as compared with
the same period of 1959-60.
These figures apparently clashed with recent studies
showing that TV is booming along (Vol. 17:14 p3). But
Lever’s nighttime figures were for a 3-year period ending
in 1960. The more recent Nielsen figures for Feb. 1961
show an all-time high in viewing on a “total day” basis,
which would indicate that gains in daytime set usage are
tending to offset any drops at night. Besides Nielsen re-
searchers in N.Y. pointed out that “any usage decline is
tending to ‘bottom out’ and should start climbing again.”
Sequel to WMBD-TV Peoria success story (Vol. 17:8
pll) has been sent to us by Gen. Mgr. Harold C. Sundberg
who reports that Bergner’s department store has re-
newed its schedule of 10- & 20-sec. commercials for an-
other year with an increased budget.
Capitol Hill Lowdown: Kennedy Administration lead-
ers will be questioned May 5 in the Senate Caucus Room
by delegates to the 10th anniversary Washington conven-
tion of American Women in Radio & TV. Featured at the
special news conference will be Senate Majority Leader
Mansfield (D-Mont.) & Labor Secy. Arthur J. Goldberg.
Other participants will include Sen. Neuberger (D-Ore.) &
Rep. Bolton (R-O.). NAB Pres. LeRoy Collins will be the
keynoter at the opening session of the May 4-7 convention.
Guide to Free Time: A new TV-radio handbook —
If You Want Air Time — has been produced by NAB’s PR
service under mgr. John M. Couric to help civic clubs &
other non-profit organizations find their way around sta-
tions. Intended for distribution by NAB members to the
organizations, the guide contains lists of “do’s” & “don’ts
for seekers of free time. Single copies are available to
members only at NAB hq for 15^ each. Lots of 100 or
more are 12<f per copy.
WNTA-TV Sale to ETV Group Is Set: NT A is in the process
of selling WNTA-TV N.Y. for $5,750,000 to an ETV group
represented by station broker Howard Stark — rather than
to an alliance of David Susskind & Paramount Pictures.
( hief reason: Although the Susskind-Paramount group’s
offer was actually larger on a long-range basis, it was to
have been a part-cash, mostly-film deal. But NTA, needing
immediate cash to pay some heavy obligations (such as an
annual tab of over $2 million in interest charges on money
owed), decided that nearly $6 million in hand was worth
more than a larger sum in the syndication bush.
By all indications, the deal will be announced between
NTA & the ETV group (which is forming a non-profit
corporation to acquire the station) some time this week.
The ETV group, whose names Stark didn’t reveal, is allied
with the National ETV & Radio Center and the Lincoln
Center for the Performing Arts. One of its members is
John D. Rockefeller III. No plans have been announced by
the ETV group concerning its operation of WNTA-TV.
Meanwhile, WNEW-TV made a firm offer of over
$600,000 for the N.Y. rights to reruns of WNTA-TV’s
The Play of the Week, and $260,000 for the rights to
26 more taped dramas planned for the series next season.
* * *
RKO in Griffing Deal: Control of the late Henry Grif-
fing’s Video Independent Theatres Inc. of Oklahoma City
and its theater-CATV-TV-radio-microwave combine is be-
ing bought by RKO General Inc. in deals which will total
$4,620,234. RKO General reported to FCC that it already
had bought 25,001 of 50,000 Video Independent voting
shares held by the Griffing estate for $1,312,552. RKO has
made agreements with other stockholders to purchase 69,-
635 of the remaining 76,999 voting & non-voting shares
for $3,307,682. Video Independent’s holdings include 128
movie houses, 15 CATV systems, FM radio KIHI Tulsa, a
CP for FM radio KVIT Oklahoma City and 12.5% of KWTV
Oklahoma City. RKO told FCC it would dispose of the
KWTV holdings, which would put it over its TV ownership
limit in view of its Boston-Philadelphia-Washington TV
swap deals with NBC.
# * *
Radio Sale: KCMJ Palm Springs, Cal. & a real
estate-investment firm have been sold by Louis Wasmer
and Cole E. Wylie to N.Y. attorneys Morris & Bernard
Bergreen for $490,000. Wasmer is the former owner of
KREM-TV & KREM Spokane. Wylie owns radio KREW
Sunnyside, Wash. The broker was Blackburn & Co.
% * *
Salisbury Facilities Sold: WBOC-TV (Ch. 16), WBOC
and a CATV system, all in Salisbury, Md., have been
bought by the A. S. Abell Co., owner of WMAR-TV
Baltimore and Baltimore Sunpapers. Price wasn’t disclosed
but reportedly is between $1 & $1.2 million. The purchaser
said that it was “assisted with negotiations” by Washing-
ton management consultant Howard S. Frazier.
Add Payola Settlements: FTC has wound up another
case in its anti-payola campaign, which is coming to a
halt (Vol. 17:16 p8). Apex Producing Corp. and its Pres.-
treas. Dempsey Nelson Jr. have signed a consent order
forbidding them to give payola to anybody as an induce-
ment to play recordings on TV & radio. The Apex case had
been pending since May 20, 1960.
APRIL 21. 1%1
ft
Pay Exemptions Broadened: Small-town broadcasting
stations, located within county-wide metropolitan areas
whose populations are more than 50,000, were given ex-
emptions from overtime requirements in an amendment to
minimum-wage legislation approved by the Senate last
week. As first written, the Senate’s wage-hour bill provided
overtime exemptions only for announcers, news editors and
chief engineers employed by TV & radio stations in less-
than-metropolitan areas with populations under 50,000
(Vol. 17:16 p6). But Sen. McCarthy (D-Minn.) pointed out
that the exemptions wouldn’t take care of stations in such
home-state towns as Ely, Hibbing, Virginia and Eveleth,
which are within the metropolitan-area boundaries of
plus-50,000 St. Louis County, whose center is Duluth.
Accepted without debate by the Senate was McCarthy’s
amendment extending the exemptions to towns with less
than 25,000 population within metropolitan areas— so long
as a station’s “major studio is at least 40 airline miles from
the principal city in such area.”
Cuba on APBE Agenda: Exiled Cuban broadcaster
Goar Mestre will address a May 6 luncheon session of the
Assn, of Professional Bcstg. Education at a day-long meet-
ing preceding NAB’s May 7-10 Washington Convention.
He will relate how he fled Cuba and the take-over of TV &
radio facilities there by the Castro government. Broad-
cast news coverage in the U.S. will be reviewed at APBE’s
morning session by Daniel W. Kops (radio WAVZ New
Haven) & NBC’s Washington news mgr. Elmer W. Lower.
N.Y.U.’s Richard J. Goggin will moderate an afternoon
panel session. Participants will include William A. Bates
(WDAF-TV & WDAF Kansas City), George F. Hartford
(WTOP-TV Washington), Merrill Lindsay (radio WSOY
Decatur, 111.), G. Pearson Ward (KTTS-TV & KTTS
Springfield, Mo.).
FM Day Panel Set Up: “The Multiplexities of Multi-
plexing” will be discussed by FCC’s gen. counsel Max
Paglin and Broadcast Bureau engineer Harold L. Kassens
in an FM Day panel May 7 at NAB’s convention (Vol.
17:15 pl2). Other participants in the afternoon session will
include Everett L. Dillard (WASH Washington), NAB’s
FM Radio Committee chmn., and Ted Kenney (KDKA
Pittsburgh). Other features of the day-long observance:
“FM Profile 1961,” presented by station managers from
across the country. “What Young & Rubicam Has Dis-
covered About FM,” presented by the agency’s Raymond E.
Jones Jr. & Dr. Frank Mayans Jr., who will report on
Chrysler’s big FM buy. “The Changing Scene,” a talk by
NAB radio vp John F. Meagher. The National Assn, of
FM Bcstrs. joined NAB in planning the program.
Pittsburgh Hit is Booked: A telescoped version of a
featured presentation at Westinghouse Bcstg. Co.’s public-
service conference in Pittsburgh (Vol. 17:16 pll) —
“Changing Community” — will be spotlighted at a May 8
TV-radio session of NAB’s May 7-10 convention in Wash-
ington. Participants in the clinic on broadcasting’s com-
munity responsibilities will include WBC Pres. Donald H.
McGannon, WBC vp Frank Tooke, Pa. Attorney General
Anne X. Alpern, Lake Forest College Pres. Dr. William G.
Cole, U. of Southern Cal. Prof. Dr. Frank Baxter, Harpers
editor Russell Lynes, Case Institute of Technology Prof.
James A. Norton. WBC’s dramatization (“Great Debate,
Part I”) of an essay by Columbia U.’s Dr. Bernard Berelson
also will be included in the special convention program.
KOXO (Ch. 2) Portland, Ore., previously reported as
KCXO, plans to begin operation next fall.
Advertising
—BUT NO TRIPLE SPOTTING: After a week of ad-world
criticism of its intention to go to 40-second station
breaks in the fall, ABC-TV had news it could be sure
admen would like. At the 4A’s meeting in White
Sulphur Springs, the network’s vp for o&o’s Stephen
Riddleberger announced that none of its own stations
would ever carry more than 2 announcements — whether
commercial, promotional or of a public service nature”
in the 40-second break. Should 2 such announcements
take up only 30 seconds, the remaining time would
have to be devoted to news & weather. There would be
no triple-spotting.
Throughout the week, ABC-TV’s decision to expand
the station-break time between nighttime programs (Vol.
17:16 p7) had been the most debated subject on Madison
Ave. Adding their protests to those filed the week before by
l&R Pres. George H. Gribbin and the ANA were:
Lee Rich, Benton & Bowles senior vp: “We were
shocked . . . This would be a great disservice to the TV
industry and hope you will reconsider. But if ABC persists,
we would be forced to apply some depressing adjustment
factor to its performance data in order to take into con-
sideration the adverse effect on ABC vs. other networks.”
Jack Van Volkenburg, M-E Productions pres.: “It will
only lead to increased triple-spotting on stations, which
will greatly decrease the value of the network advertisers’
commercial announcements.”
Emil Mogul, Mogul, Williams & Saylor pres.: “It is
like thumbing a corporate nose at the govt., the advertisers
and the public, whose ultimate recourse to this assault on
its patience will be a grateful acceptance of pay TV.”
Despite this barrage of criticism, ABC is proceding
with its plan for longer breaks. Whatever risk it runs of
displeasing some major advertisers & agencies may well
be outweighed by the strategic advantage the additional
station revenue gives ABC in getting affiliates away from
NBC & CBS, and in strengthening ABC’s share of prime
time on dual affiliates. CBS & NBC are likely to meet the
lure of additional revenues with plans of their own. CBS is
considering a 42-second station break “for competitive
reasons,” and intends to discuss the matter at its May 4-5
affiliates meeting in N.Y. NBC is keeping “close watch”
on CBS moves, we were told, and will do “whatever is re-
quired to compete while serving the best interests of af-
filiates & advertisers.”
* * *
New Challenge for Commercials: Longer station
breaks (see above) will prove “a challenge to ad agencies”
because increased multiplicity will “put new emphasis on
the effectiveness” of all commercials. That’s the opinion
of Harold Hackett, ex-chmn. of Official Films who’s cur-
rently pres, of Sturm Studios Inc., a N.Y. commercial-
production house now planning to branch into program &
syndication fields as well (Vol. 17:15 pll). Although fall
program buying is nearly completed, advertisers are
only now beginning to place orders for fall TV com-
mercials, Hackett said. Trends noted so far by Hackett
and vp William Sturm in fall commercials: (1) A fur-
ther trend to hard-sell techniques among highly com-
petitive products such as soaps & dentrifiees. (2) Little
or no attempt to relate commercials to program content
(mostly because so many advertisers are making “scatter
buys” of multiple-sponsorship 60-minute film programs).
VOL. 17: No. 17
9
Elman Wins FTC Job: President Kennedy’s selection
of politically-independent Philip Elman as an FTC member
for a term ending Sept. 26, 1963 has finally been approved
by the Senate. The nomination had been held up since
January in the Senate Commerce Committee by the press
of other business (Vol. 17:16 pl3), but Chmn. Magnuson
(D-Wash.) pushed it through to the floor April 18 and
confirmation was voted in routine the next day. Elman, 43,
a Harvard Law School graduate & govt, career man, was
an FCC attorney in 1940-41, spent 2 years as Supreme
Court Justice Felix Frankfurter’s law clerk, worked for the
State Dept., then joined the Justice Dept, in 1944. Since
1946 he has been an assistant to a succession of Solicitors
General, specializing in regulatory-agency litigation in
the Supreme Court. Elman was sworn in April 21 by
Frankfurter. He will fill out the unexpired 7-year term of
FTC Comr. Edward T. Tait, who returned to law practice.
Code Doesn’t Apply to Longer Break: There is nothing
in NAB’s TV Code to prevent ABC-TV from increasing
nighttime station-break commercial time from 30 to 40
sec., Review Board Chmn. E. K. Hartenbower (KCMO-TV
Kansas City) pointed out last week. Taking note of “con-
fusion” caused by protests by ad agencies against the net-
work’s plan for the 1961-62 season (Vol. 17:16 p7), Harten-
bower reminded them that since June 15, 1960 the Code has
permitted a maximum of 70 sec. for station breaks between
prime-time programs. Commercial time standards are “an
extremely difficult & delicate area of self-regulation,” Har-
tenbower said, adding that “re-evaluation” by the Review
Board is under way. “The station-break allowance, along
with all other parts of the time standards, will be thor-
oughly studied to see what changes, if any, should be
made,” he promised.
At 4A’s White Sulphur Springs Meeting: Said Arno
H. Johnson, vp & senior economist, J. Walter Thompson,
(discussing advertising’s role in the economy): “To sup-
port an $800 billion production economy in the U.S. by
1971 — which is the minimum to anticipate if we are to
avoid general unemployment & under-utilization of our
productive ability — we must add to our level of domestic
sales to consumers the huge amount of about $182 billion.
Total advertising of about $13 billion or 17% above the
1959 investment may be required to encourage the needed
increase in living standards to $340-350 billion of personal
consumption in 1961.” Said E. G. Gerbic, co-chmn. of
ANA-4A committee for improvement of ad content: “There
has been a notable improvement.”
Do Housewives Trust Ads? Yes & no, according to
Opinion Research Corp. Pres. Walter G. Barlow. He told
the Assn, of National Advertisers spring meeting in
Washington (see p. 4) that 71% of housewives sampled in
a special poll agreed that “you can generally believe what
you read or see in advertising.” But 71% also were con-
vinced that “some advertising is an insult to people’s
intelligence.” There was nearly-unanimous (99%) con-
currence with another statement proposed in the poll:
“Advertising is often helpful in giving people information
about new products that have just come on the market.”
“Wholesale” Prices Challenged: Rep. McFall (D-Cal.)
has introduced a bill (HR-6539) amending the Federal
Trade Commission Act to prohibit false claims in advertis-
ing that the retail selling prices of products are the whole-
sale prices.
MAGAZINES SHOOTING AT TV AGAIN: In outsized head-
line type last week a 7-column ad placed by the
Magazine Advertising Bureau rhetorically asked
admen in newspapers of the nation’s major advertising
centers: “Where do you find the better customers , .. .
magazines or TV?” MAB’s ad then furnished its own
answer :
“There seems to be strong evidence that no matter how
much an advertiser spends on TV, he can’t get real fre-
quency against the heavier magazine-reading families.
Instead, he seems to pile up more TV messages against
families which watch TV most, and which, family-for-fam-
ily, are poorer purchasers of most products & services.”
Other pro-print points: “For the second year running,
magazines have gained in their share of the advertising
dollar . . . last year advertising in magazines stood at an
all time high, up 9%. Circulation of magazines also is at
an all time high — over 18 million copies per issue . . . There
is a strong tide running toward magazines.”
Predictably, TvB didn’t share MAB’s enthusiasm, w-e
learned when we called TvB research dir. Dr. Leon Arons
for his reaction. Not mentioned by MAB, but cited by
Arons:
1. Magazines (according to Printers’ Ink tabulations)
have indeed increased their share of the ad dollar in the
past 2 years. Of total ad spending, magazines received
7.4% in 1958, 7.8% in 1959, and 8.1% in 1960. However,
this has been achieved (said Arons), not because linage
has been booming, but because gradually declining linage
has been offset by increased space costs.
2. Magazines aren’t keeping pace with U.S. adult
population growth. In the past 5 years, magazines have
increased their total circulation about 2% while the adult
population has increased 5.4%.
3. The number of magazines per U.S. household has
dropped from 3.8 to 3.6 copies in the past 5 years. (But
the amount of time spent daily by adults with magazines
has risen. In 1957 eleven minutes daily, in 1960, twelve.)
4. “There’s no real evidence to support a claim that
magazines & TV are separate markets,” said Arons. “Re-
search indications are that heavy users of one medium tend
to be heavy users of all media. If anything, magazines are
trying to climb on a TV bandwagon.”
Why Korvette Loves TV: A 6-week TV test campaign,
the first undertaken by the E. J. Korvette discount-store
chain, worked so well that it will be the first of many,
reported Printers’ Ink April 14. The co-operative effort—
with Zenith, Webcor, Emerson, Motorola, Norge and Ad-
miral— consisted of 21 one-min. commercials each week on
3 WNTA-TV N.Y. shows in the pre-Christmas period.
The Play of the Week, The Picture of the Week and The
New Movie were chosen for their wide appeal to adults
(predominantly women) and their ability to deliver an un-
duplicated audience. “We experienced a tremendous in-
crease in the hard-goods division,” said Korvette sales pro-
motion dir. Eve Nelson. “A good part part of the inciease
has to be attributed to the campaign as 1960 appliance
sales were down generally throughout the nation but not
for Korvette.”
Ad People: Bren Kelley named a Benton & Bowles
vp . . . Frank M. Leonard named vp, Dancer-Fitzgerald-
Sample . . . Robert W. Castle named a senior vp, Ted Bates
, , , Donald H. Halsey named -a Compton vp- . .
10
APRIL 24, 1961
AutOS Step Up TV Use: I960 gross TV billings for the
automotive industry climbed to $58,233,995 — a 19% in-
crease over the $48,966,026 spent in 1959. Gains were made
in both network ($41,421,485 vs. $37,492,882) and national
spot TV ($16,812,510 vs. $12,143,000). “The trend toward
increasingly varied & expanded use of the medium will
continue into 1961,” said TvB, reaffirming our March re-
port (Vol. 17:13 p8).
As recently as 1958, auto ads on network TV “were
confined largely to 10 prime-time programs & a number of
specials,” TvB noted. But in the fall of 1960, auto firms
bought 18 prime-time programs, specials as well as sport-
ing events & daytime programs. (A 13-week daytime order
was placed just last week by General Motors for quarter-
hours in 4 NBC summer shows.)
Spot-TV patterns have changed also, the bureau re-
ported; “all types of programs have been used, with a
large concentration in the evening and occasional use of
early morning TV.”
General Motors led the industry with 1960 gross-time
billings of $21.6 million (up from $17.3 million in 1959),
followed by Ford with $15.5 million (vs. $16 million) and
Chrysler with $10.2 million (down from $11.1 million).
The 1960 breakdown (passenger cars only) :
Network
Spot
Total
American Motors Corp
... $ 426,297
$2,677,130
$ 3,103,427
Chrysler Corp
8,529,308
1,716,270
10,245,578
Ford Motor Co
... 10,328,980
5,143,720
15,472,700
General Motors Corp
... 16,436,692
5,173,600
21,610,292
Kaiser Industries
1,771,249
23,430
1,794.679
Renault Co
1,939,857
412,970
2,352,827
Studebaker-Packard Corp. .
1,064,249
879,520
1,943,769
Gross-time TV billings of the top 10 car brands ran as
follows:
Network Spot Total
Ford 4.423,389 4,641,140 9,064,529
Chevrolet 5,281,243 2,523,120 7,804,363
Oldsmobile 3,100,881 936,990 4,037,871
*Corvair 3,829,108 3,120 3,832,228
‘Rambler 426,297 2,677,130 3,103,427
Plymouth 2,444,984 523,630 2,968,614
Dart 2,361,857 14,990 2.376,847
Pontiac 1,261,415 1,110,700 2,372,115
‘Dauphine 1,850,575 412,970 2,263,545
‘Falcon 2,109,513 4,470 2,113,983
‘Compact cars. Only 2, Dauphine and Rambler, were in 1959’s top 10.
Profits Down for Ad-Media Companies: “Operating
costs outraced revenues,” concluded April 14 Printers’ Ink
after a study of 25 ad-media companies showed that 13
slumped in profits in 1960 from 1959, despite near-record
revenue. Twenty-one of the 25 publicly-held concerns
produced increased revenues in 1960, but 9 of the 21
were down in earnings. Of 9 broadcast-media companies,
8 were up in revenue but 5 were down in profits. Of 7
magazine publishers studied, 5 showed revenue gains, but
4 showed profit declines. Each of the 4 newspapers sur-
veyed was up in revenue, but 3 were down in profit.
British Bookselling: Americans lag behind England in
the use of TV & radio programs to sell books, Alan Pryce-
Jones, English author & former editor of the Times Liter-
ary Supplement, told the Publishers Adclub recently in
New York. He said that increased book sales often resulted
in England after an author met his critics on a TV pro-
gram. He also described a radio series in which critics dis-
cuss the arts, and the subsequent sales hike of a book dis-
cussed on the show. Concluded Pryce-Jones: “There’s lots to
be done [for U.S. bookselling] in TV that isn’t being done.”
Ad Agency Selected: Transcontinent TV Corp. has
appointed Jones & Hanger Inc., Kansas City, as its cor-
porate agent for national advertising, effective May 15.
Networks
CBS s FIRST-QUARTER RISE: An optimistic picture of
1961’s operations was painted for stockholders last
week by CBS Inc. Pres. Frank Stanton at the annual
meeting in N.Y. Having reported record sales of
$464.6 million and near-record net income of $23.2
million ($2.77 per share) for 1960 (Vol. 17:7 p23),
CBS is experiencing a continued sales increase, on
the basis of preliminary figures.
Stanton said total sales of the corporation, and sales
of 6 of its 8 operating divisions, were higher in first-quar-
ter 1961 than in the same 1960 period. For all of 1961, he
said: “If the general economy improves this year, as most
economists expect, our sales will be somewhat better than
in 1960. Our effort will be to try to produce profits at the
1960 level or better.” He gave this division breakdown:
TV network: “During the first quarter, for the 7th
consecutive year, the CBS-TV network attracted larger
audiences than any other network [and it] shows real
promise of making this the 8th year in a row in which it
has maintained its position as the world’s largest adver-
tising medium.
TV stations: “Leadership in their markets is also held
by our 5 TV stations. . . . All 5 lead in sales, and 4 out of
the 5 are in No. 1 position in both audience & sales.”
Radio: During the first quarter of this year, CBS Radio
averaged 17 of the top 25 sponsored programs, up from 14.
News: “The vigorous new leadership of this division
is already making its mark.”
Columbia Records: This division “has for a number of
years led the record industry in total consumer sales. On
the basis of its first quarter, [it] is clearly going to have
another excellent year . . . The Columbia Record Club is
the world’s largest mail-order subscription club with a cur-
rent membership of over 1.6 million.”
CBS Electronics: “The first quarter was unsatisfac-
tory. Hurt by the recession, by drastic price-cutting and by
imports, sales were less than anticipated. Production of
some product lines has accordingly been reduced, and oper-
ating costs lowered.” Under new management, “many steps
are being taken to remedy the division’s difficulties.”
CBS Labs: Principal projects include silicon switching
transistors, jet plans intercom systems, dry-film lubricants
for outer-space use, and the VIDIAC character generator
for electronic printing.
CBS International: “The division expects another good
year.” CBS Newsfilm is bought by stations or networks
in 25 countries and “reaches 7 out of 10 TV homes
throughout the world.” More than 60 other CBS program
series are seen in 51 countries for a total of more than
1,250 program half-hours weekly.
In answer to questions from stockholders, Chmn. Wil-
liam Paley made these points:
Color TV : “We are geared up to start to broadcast
color TV on very short notice . . . When color TV becomes
universal in terms of receivers in the hands of the public,
we will serve this demand.”
Pay TV: “CBS will be watching all developments.”
Mergers & acquisitions: “There is nothing at hand
immediately, but we are always open to opportunities or
suggestions.”
New financing: “Nothing is planned this year, but out-
side financing probably will be needed before 1972 for
construction of our new N.Y. hq on the Avenue of the
Americas.”
VOL. 17: No. 17
11
A stockholder who identified himself as a CBS em-
ploye told Paley that employe morale had been shattered
by the trend away from live programming, and the con-
sequent dismissal of 45 workers. “The pioneering spirit
is lost,” he said. Replied Paley: “I share your enthusiasm
for live programming ... It is the desire of the company
to maintain a high percentage of live progx'amming, but
this is sometimes difficult [because of the preferences of
actors & producers] ... I cannot accept your statement
that the pioneering spirit is dead . . . but we cannot fight
against the tide.”
ABC Wins Orange Bowl: A 10-year CBS-TV sports-
event standard, the Orange Bowl football game, is now
part of ABC’s sports calendar. CBS reportedly dropped the
event rather than enter into general bidding. Exclusive TV
rights to the game, the regatta, the parade and the junior
Davis Cup tennis matches will cost ABC $256,000 annually.
NETWORK SALES ACTIVITY
ABC-TV
American Bandstand, Mon.-Fri. 4-5:30 p.m., part. eff. April.
Warnier-Lambert (Lambert & Feasley)
Roaring Twenties, Sat. 7 :30-8:30 p.m., part. eff. April.
Johnson & Johnson (Young & Rubicam)
North American Philips (C. J. LaRoche)
Daytime programming, Mon.-Fri., part. eff. May.
Lehn & Fink (G ,M, M & B)
CBS-TV
I Love Lucy, Sun. 6-6:30 p.m. Father Knows Best, Tue.
8-8:30 p.m., part. eff. April 30 & May 30.
Van Camp Sea Food (E,W, R&R)
P.G.A. Tournament, Sat. July 29, 5:30-6:30 p.m., Sun. July
30, 4:30-6 p.m., participations.
Renault (Needham, Louis and Brorby)
Baseball Game of the Week, Sun. April 16, participations.
Colgate-Palmolive (Ted Bates)
CBS Reports, Thu. April 27; fall, full-sponsorship.
AT&T (N. W. Ayer)
NBC-TV
Wagon Train, Wed. 7:30-8:30 p.m., part. eff. fall.
National Biscuit (McCann-Erickson)
R. J . Reynolds (William Esty)
Captain of Detectives, Fri. 8:30-9:30 p.m., part. eff. fall.
Brown & Williamson Tobacco (K, M & J)
Colgate-Palmolive (Ted Bates)
Thriller, Mon. 10-11 p.m., pai’t. eff. fall.
Colgate-Palmolive (Ted Bates)
87th Precinct, Mon. 9-10 p.m., part. eff. fall.
Liggett & Myers Tobacco (M-E)
Tales of Wells Fargo, Sat. 7:30-8:30 p.m., part. eff. fall.
Warner-Lambert (Lambert & Feasley)
Hollj'wood, the Golden Years, Wed. Nov. 22, 7:30-8:30 p.m.,
Full-sponsorship.
Procter & Gamble (Benton & Bowles)
Pro Bowl Game, Sun. Jan. 14, co-sponsorship.
Liggett & Myers (D-F-S)
East-West Football Game, Sat. Dec. 30, participations.
R. J. Reynolds (William Esty)
The Pro Championship Game, Sun. Dec. 31, participations.
Philip Morris (Leo Burnett)
Ford Motor (J. Walter Thompson)
Daytime programming, part. eff. May 3, June 20 & Oct. 2.
Ex-Lax (Warwick & Legler)
Pillsbury (Leo Burnett)
Thomas Leeming (William Esty)
2ND CANADIAN NETWORK APPROVED: A new coast-to-
coast TV network, embi'acing 8 independent stations
which compete directly with CBC, was officially born
April 21. The Board of Broadcast Governors author-
ized Toi-onto film producer Spencer W. Caldwell and
the 8 stations to form Canadian Television Netwoi'k
Ltd. (Vol. 17:16 p8) and commence opei'ation by the
start of the professional football season in August.
The network license runs to June 30, 1968, and calls
for a l'eview of operations by August 31, 1964.
The 8 stations: CFTO-TV Toronto, CFCF-TV Mon-
treal, CJOH-TV Ottawa, CJCH-TV Halifax, CFRN-TV
Edmonton, CJAY-TV Winnipeg, CFCN-TV Calgai'y and
CHAN-TV Vancouvei-. Caldwell said CTN would be ready
to televise the first football game August 11.
BBG’s authorization inquires CTN to operate on
affiliated stations an average of 10 hours weekly in any
12-month period. This represents a compromise of the
programming differences between BBG & CTN Pres.
Caldwell. The former had stipulated originally (Vol. 16:50
p3) that the new network operate a minimum of 10 hours
weekly regardless of progi'am sponsorship. Caldwell had
been unable to guai-antee that volume of programming by
starting date. Other BBG actions:
Denied the application of CFTO-TV Toronto for a
temporary Toi'onto-Montreal-Ottawa TV network (Vol.
17:16 p8) to carry Canadian pro football games.
Liberalized its regulations for TV-radio advertising of
beer & ale. It is now permissible to identify product as
well as sponsor and to show the label.
Appi'oved licenses for new TV stations at Flin Flon,
Man. and Cranbrook, B.C.; denied application from Ste.
Anne des Monts, Que.
Networks Call “Time”: Sen. Proxmire (D-Wis.), who
alternately pi'aises & denounces TV programs on the
Senate floor, has obtained an accounting fi'om all 3 net-
works on what they have in store for the public next
season by way of public-sei’vice shows. Seizing on a “show
business” TV roundup in the March 31 Time as evidence
that the outlook is dim, Proxmire called on the networks to
defend themselves. Unanimously, CBS Inc. Pres. Frank
Stanton, NBC Pres. Robert Kintner and ABC Pres. Leon-
ard H. Goldenson replied that Time erred. They told Prox-
mire that netwoi'k schedules will be chock full of public
service next season. The correspondence provided “a use-
ful dialogue” anyway, Proxmire told the Senate.
High Price of Public Affairs: Addressing the Hart-
foi'd Advertising Club (Hartford, Conn.) April 21, CBS
News Pi-es. Richard Salant let his audience in on some of
the costs of electronic journalism. “If the CBS-TV net-
work, a not unprofitable enterprise, dropped all its news
& public-affairs programs,” Salant said, “and substituted
the ordinary mass-entei'tainment programs, and making
the assumption that C it J could sell all the substitute pro-
grams at the going rates, the network could increase its
pre-tax profits by as much as 65%. And that is many,
many millions of dollars.”
New CBC-NABET Pact: A new agreement involving
some 1,400 technical employes of the Canadian Bcstg.
Corp. has been ratified by NABET & the network. The
agreement, effective as of April 1, provides a 4% salary
rise for the 12 months to Jan. 31, 1962 and a 3% increase
for the subsequent 14-month period.
12
APRIL 24, 1961
Wolper Finds His Own ‘Network’ Again: David Wolper’s
latest TV documentary, “Project: Man in Space,” will be
spot-placed by Tidewater Oil Co. in the company’s 44 mark-
ets. This is the 2nd time the independent Hollywood pro-
ducer has circumvented TV network opposition and has
managed to garner near-national exposure for his program
on a market-by-market basis. Operating under the same
no-outside-produeed-documentaries policy which prompted
refusal of “Race for Space” in 1959-60, the networks
apparently are still wary of Wolper.
Last year, Wolper obtained exclusive 4-year U.S.
rights to Soviet space films, including footage on 3 years
of preparation for the Russian man-into-space shot. Tide-
water purchased TV rights from Wolper and recently tried
to buy network time for a 60-min. program. The oil firm
reportedly offered to turn over 4 hours of footage to an
interested network, which could then produce the show
itself. The network would pay Wolper $25,000 and Tide-
water would sponsor the program — at a 60% discount
because it has no Midwest distribution.
ABC-TV news vp James C. Hagerty called this finan-
cial arrangement “distasteful” and said he wouldn’t use
“foreign-govt, films given exclusively to one producer.”
CBS, after refusing the films, later tried in vain to buy a
6-min. segment for use in the April 14 Eyewitness to Hi-
story report on the space trip of Major Yuri A. Gagarin.
Rerunning “Race for Space” for the 3rd time last
week under Tidewater sponsorship, WPIX N.Y. dx-ew an
April 13 Arbitron of 11.8, almost equal to ratings scored
on the 2 previous showings. It topped all 3 April 12 net-
work space specials in the N.Y. market.
ABC’s Oscar Performance: Having out-maneuvered
NBC & CBS for the TV rights to the annual Hollywood
Oscar show (Vol. 16:36 p6), ABC kept its fingers crossed
April 17. Would the Academy Awards show draw a larger
audience on ABC than it had in the previous season on
NBC? When the Trendex returns were in, ABC breathed
easier. Trendex estimate of the audience: “Over 100
million viewers watched all or part,” or about 9 out of
every 10 TV homes. In the 10:30-11 p.m. period, ABC drew
a 51.0 rating and 82.5 share in nearly 30 major cities, and
an 11-midnight rating of 62.5 and an 89.0 share. NBC
quickly countered with a which-rating-d’ya-read ? reply,
pointing out that Arbitron gave NBC a 54.4 rating, 83%
share in 1960 for the Oscarcast, but gave ABC’s 1961
coverage a 45.0 rating and 73% share.
CBS Foundation Names 8 News Fellows: Fellowship
grants, for 1961-62, providing a year’s study at Columbia
U„ were awarded by CBS recently to Stephen Banker
( WCBS N.Y-,), Thomas Dorsey (WBNS-TV Columbus),
Morris Hepler .(WWL-TV New Orleans), Peter Herford
(KTVA Anchorage), David Nellis (U. of Miami), Thomas
Petry (WQED Pittsburgh), William Seamans (WCBS-TV
N.Y.) and Sanford Socolow (WCBS-TV N.Y.). Applica-
tions had been open to all staff members of CBS News,
CBS o&o’s and affiliate stations, personnel of non-commer-
cial ETV stations and broadcasting educators.
New ABC Overseas Offshoot: ABC’s booming interna-
tional TV-radio activities achieved a new status last week
when ABC International TV Inc. was created as a new,
wholly-owned subsidiary of AB-PT. Donald W. Coyle,
who has been serving as vp in charge of ABC’s old inter-
national div., was named pres, of the new subsidiary.
Programming
Block-Booking Pleas Filed: Neither the Justice Dept, nor
the defense is satisfied with N.Y. District Court Judge
Archie O. Dawson’s antitrust decision in February against
block-booking practices of major TV film distributors (Vol.
17:7 pl5). Complaining that terms of Judge Dawson’s
injunctions in the case won’t be effective, the govt, has
appealed directly to the Supreme Court to order them tight-
ened. In cross-appeals, attorneys for the 6 film companies
protested the District Court’s orders were too stringent.
The Justice Dept, said the orders left loopholes for
“temporary block-booking” of films by stations, that the
distributors should be required to offer their wares on a
picture-by-picture basis under separate price tags, and that
the films should be described — not just listed by title. “The
companies will be able to finagle all over the lot if the
lower court’s order stands as is,” a Justice attorney told us.
“Nonsense,” attorneys for the distributors said in
effect. They had first indicated that they wouldn’t appeal
Judge Dawson’s decision, but the govt.’s move to make it
tougher changed their minds. Among other things, they
told the Supreme Court that they needed relief from block-
booking prohibitions he imposed, that the govt, had failed
to prove any widespread illegal practices in the case, that
Judge Dawson had relied on irrelevant legal precedents in
his decision. The Supreme Court probably won’t list the
appeals for arguments until next term.
White House TV Scorned: President Kennedy’s tele-
vised news conferences are “a mess,” the American Society
of Newspaper Editors was assured by one of the regular
participants — Peter Lisagor of the Chicago Daily Neivs.
As a matter of fact, Lisagor told the ASNE’s Washington
convention, the TV-covered conferences are so “disorderly
& disorganized” that they’re “almost chaotic.” Calling for
“a better way of handling it,” he said: “The reporters
have become little more than props for a show. It’s like
making love in Carnegie Hall, but not that intimate.”
Lisagor spoke his piece in a panel discussion of Kennedy
administration news policies. Max Freedman of The Man-
chester Guardian said that if the conferences’ TV format
is faulty, then the Washington press corps itself is largely
to blame for making it so. The President himself, Freed-
man said, has been giving “incisive answers” to on-camera
questions. The format also was defended by a 3rd panelist
— White House press secy. Pierre Salinger. It’s “here to
stay,” he said flatly.
TV’s Political Power: “Independent” voters in the
1960 Presidential election were 2-to-l in favor of John F.
Kennedy vs. Richard M. Nixon after watching one or more
of the campaign’s televised debates. That’s one finding
by a U. of Mich. Survey Research Center team which
sampled voters in a Rockefeller Foundation-financed study.
The report also confirmed that the TV debates won a huge
audience — at least 80% of the voting population.
Schools to Get NBC Documentaries: Over 40 NBC
historical & informational TV films are being made avail-
able to U.S. schools & film libraries. McGraw-Hill Pub-
lishing Co. and Encyclopaedia Brittanica Films will dis-
tribute prints of Project 20, “The Twisted Cross,”
“Nightmare in Red,” “Meet Mr. Lincoln,” “Mark Twain’s
America,” “3-2-1 -Zero,” and 30 episodes of the Wisdom
series, under a deal with NBC Enterprises. To be released
soon; NBC White Paper , David Brinkley’s Hong Kong.
VOL 17: No. 17
13
More Fall-Schedule Information: Although nearly all the
fall shows are now securely set, the following changes in
the 1961-62 schedules have been reported since our last
checkup (VoL 17:15 p7). _ _
ABC-TV : The Force, Warner Brothers’ 60-min.. show
scheduled for Wed. 7:30-8:30 p.m., has been forced out.
Replacing it will be a pair of Goodson-Todman Civil War
shows: The Rebel and The Yank. The former, now on ABC,
and the latter, a pilot holdover from last season, will be
combined as a 60-min. show. Ben Casey, a 60-min. medical
drama series produced by Bing Crosby, will fill the Mon.
10-11 p.m. berth recently vacated by Adventures in Paro,-
dise.
NBC-TV : Tennessee Ernie Ford’s defection from the
fall schedule (Thu. 9:30-10 p.m.) has made room for Hazel,
a Screen Gems package which has been making the network
rounds. NBC, unwilling to buck the Las Vegas lobby, has
dropped plans for Goodson-Todman’s Las Vegas Beat. A
60-min. version of a Four Star show currently on ABC,
Captain of Detectives, will take over the Fri. 8:30-9:30
p.m. spot.
■
Cuban Invasion Coverage: CBS News chalked up some
coups in telling the story of the preparations & the land-
ings, including: (1) Exclusive story, in pictures & words,
reported from Florida by Stuart Novins before the invasion,
of recruiting & preparations by anti-Castroites. (2) Inter-
view with Abel Mestre, former pres, of Cuba’s CMQ TV &
radio network (now taken over by Castro), Minister of
Information in the anti-Castro Revolutionary Council. (3)
Daily video-tape rebroadcasts of Cuban TV newscasts,
with running English translation, recorded in Key West—
virtually the only direct communication from Havana.
NBC News on April 18 telecast what it described as the
“first TV pictures from Havana since Cuba was invaded
by rebel forces.” Using a long-range receiver in Naples,
Fla., NBC taped telecasts from CMQ-TV Havana, showed
excerpts on Huntley-Brinkley Report.
“Bullets” Shoots Up Show: Jackie Gleason’s ex-agent
George (Bullets) Durgom obtained a court injunction last
Thursday to stop “Million Dollar Incident” — an April 21
CBS-TV special — in the event that his name should be used
in the show. Taped last August, the show stars Gleason
as a TV star who is kidnapped for $1 million ransom, and
includes a Harvey Lembeck-characterization of Durgom.
CBS, in true showbusiness style, said “the ($500,000) show
must go on.” A speedy editing job electronically obscured
the names of “George,” “Durgom,” and “Bullets” some 19
times.
“Best Sellers Week”: KMOX-TV St. Louis unveils a
bright bit of showmanship in the presentation of movies
early next month. The station will put on a “Best Sellers
Week,” featuring 7 movies based on best-selling novels.
Kickoff on Sunday May 7 (10:30 p.m.) is Marcia Daven-
port’s Valley of Decision, to be followed throughout the
week by Lloyd C. Douglas’s Green Light, Ernest Heming-
way’s-To Have & Have Not, Cornelia Otis Skinner & Emily
Kimbrough’s Our Hearts Were Young & Gay, Sinclair
Lewis’s Cass Timberlane, Pearl Buck’s The Good Earth.
KING-TV Seattle and Boeing Airplane, producer &
sponsor respectively of a televised documentary on the
centennial of the U. of Wash., have been commended by a
resolution of the Washington state senate “for this unique
example of excellence in the field of public service &
technical achievement.”
Awards & Honors: The George Foster Peabody Awards
were presented April 18 in N.Y. The winners: TV contribu-
tion to international understanding: CBS 1960 Olympic
coverage. TV education: NBC White Paper. Local pro-
grams: KPFK (FM) Pasadena, WCKT, Miami, WOOD-
TV & WOOD Grand Rapids, WCCO-TV Minneapolis..
Radio children’s programs: The Singing Lady, WNYC
N.Y. Radio entertainment: Musical spectaculars, WQXR
N.Y. TV public service: CBS Reports. Radio-TV edu-
cation: Look Up & Lixe, CBS; Frontiers of Faith,
NBC; Pilgrimage, ABC. TV children’s programs: The
Shari Lewis Show, NBC. TV news: Texaco Huntley-
Brinltley Report, NBC-TV. Radio public service: Met-
ropolitan Opera network. TV youth programs: GE Col-
lege Bowl, CBS-TV. TV entertainment: “Fabulous
Fifties,” CBS-TV. A special award of outstanding public
service: Dr. Frank Stanton for his part in bringing about
“The Great Debates” • Saturday Review voted a special
citation to 5 sponsors for “leadership in support of quality
TV & radio programming and non-client interference with
the creative heads of the programs they are sponsoring.”
Honored were Bell & Howell, Purex, Standard Oil of N.J.,
Gulf Oil and Nationwide Insurance. 10 programs were also
cited: Texaco: Huntley -Brinkley Report, NBC. Ford:
Leonard Bernstein & the N.Y. Philharmonic, CBS. Phillip
Morris: CBS Reports. Standard Oil of N.J.: Play of the
Week, WNTA-TV N.Y. U.S. Time: NBC White Paper.
Texaco: The Metropolitan Opera. Shell Oil: N.Y. Phil-
harmonic Young People’s Concerts, CBS. Bell & Howell-
Mead Johnson: Winston Churchill: The Valiant Years,
ABC. NBC: NBC Opera Company • WFIL-TV & WFIL
Philadelphia received an award for their One Nation Under
God series from National Religious Publicity Council.
Unions Plan Infiltration Pact: A “concerted effort”
is being made by foreign-Comumnist-dominated unions to
infiltrate the ranks of U.S. & Canadian entertainment
unions, charged Herman Kenin, pres, of the American
Federation of Musicians, last week. Kenin has called a
May 19-26 conference of union heads in the U.S., Canada,
Central and South America and the Caribbean. The con-
ference, to be held in San Jose, Costa Rica, hopes to estab-
lish an international trade secretariat as “a nucleus to
encompass all the democratic show business unions in the
free world.” Among those attending will be represen-
tatives of IATSE, IBEW, AFTRA, SAG and NABET. . . .
On another entertainment union front, DGA and the U.S.
networks still disagree on the new contract terms for 900
directors, asst, directors and stage managers (Vol. 17:16
p8). The union has gi'anted its members “temporary per-
mission” to continue woi’k without a contract.
Canon 35 Criticized: It’s time for lawyers to “take a
fresh look” at the American Bar Assn.’s rule banning
cameras & microphones from courtrooms. Meredith Bcstg.
Co. exec, vp Frank P. Fogarty told the Omaha Bar Assn.
Deploring refusal of the ABA to revise or relax its Canon
35, Fogarty said: “If you will admit cameras & micro-
phones to the courtrooms you will not jeopardize the rights
of your clients. On the contrary, you will actually insure
them. You will reaffirm the right of the people to know
what is going on in the courtroom — by the most faithful
means of reporting there is.”
OCDM Offers Public-Service Filins: Retrospect, a
series of 13 quarter-hour historical programs, is being
offered to all U.S. commercial TV stations via Sterling.
14
APRIL 24, 1961
Film & Tape
LESS VIOLENCE NEXT SEASON: That’s the word from the
network censors, who have previewed the bulk of
pilots & early episodes of next season’s programming.
This is attributed to (1) better balanced program-
ming, with comedies & animation playing important
roles; (2) awareness by producers & networks of
criticism from the trade, press and govt, against
“violence for the sake of violence,” and (3) what
one executive described as a switch from physical to
“emotional” violence.
Here’s a sampling of what network executives in
charge of script policing told us:
Robert Wood, West Coast mgr. of best, standards,
NBC-TV: “Violence in emotions will be stressed, rather
than physical violence. There will be more character study
because there will be more 60-min. shows. Hour shows allow
time for such delineation, and don’t have to depend on
violence. I think next season will be a better year with
less violence.”
Dorothy Brown, dir. of continuity acceptance, Western
div., ABC-TV: “We will have a balanced & lighter program
schedule next season, which makes for a less violent picture
over-all. The schedule has been lightened by comedies &
animation shows to the point where any angle which has
been criticized will be taken care of. There will be con-
siderably less violence, [but! sex is here to stay. We are
cognizant of criticism against violence by the govt. & the
trade. The picture is very bright for us next season.”
William Tankersley, West Coast dir. of program prac-
tices, CBS-TV : “I don’t think there will be any remarkable
change regarding violence next season, but the situation
will be slightly better. That’s because the majority of our
new shows aren’t of the violent type — they’re comedies.
We will have Frontier Circus, which will have little vio-
lence; The Investigators, which will have about the same
amount as Checkmate. The number of acts of violence in
Route 66 is very low. Rawhide has violence, but it’s not
excessive. The only way to improve matters actually is to
get out of the violence field.”
40 SHOWS KILLED TO DATE: Ad-agency & network
executives aren’t through, but so far the Hollywood
casualty list is up to expectations, with approxi-
mately 40 network shows terminated. Of that total,
30 are film. This is about par for the course at this
point in the season.
Comedies dominate the casualty list, 10 of them being
guillotined. Next come Westerns and action-adventure, 7
each. Three anthology series and a like number of private
eyes have been evicted. And veteran performers whose
series will not return include Ann Sothern, Barbara Stan-
wyck, Loretta Young, Hugh O’Brian, Groucho Marx and
Henry Fonda.
Four Star Television has lost the largest number of
shows — 8. Next are Revue and Ziv-UA, 4 each. Screen
Gems has lost 2, and the rest are scattered among various
companies, some with only one series.
MGM-TV begins production late in May on its Dr.
Kildare series, on which Norman Felton is exec, producer
and Herbert Hirschman producer. Richard Chamberlain
& Raymond Massey star. The show will have 9 writers.
HOLLYWOOD ROUNDUP
NIGM-TV Maps Plans for 1962-63: mgm tv, busy on
plans for the 1962-63 season, is considering a 90-min.
weekly anthology series, we’re told by production vp Rob-
ert Weitman. Although this length has never before been
attempted in TV film, it wasn’t too long ago that TV execu-
tives were saying 60-min. shows were economically un-
feasible. Weitman also said his studio had staked out a
dozen ideas for 60-min. shows and 8 for 30-min. The 60-
min. ideas are comedy-drama and action & adventure with
strong character delineation. The 30-min. projects include
situation comedy and offbeat ideas. “We will probably
wind up with 5 or 6 hour shows and 3 half-hours,” but
these figures are tentative, Weitman said.
The film executive is now preparing his staff for the
busiest TV season in the studio’s history, with Cain’s
Hundred, Dr. Kildare and Father of the Bride as new
entries for next season, and National Velvet renewed.
No New Sales for Warner: For the first time since
it entered TV film, Warner Bros, may not have a new
series for the coming season. It would be quite a setback
for the studio even though it is retaining its current shows.
Warners this spring offered Las Vegas File, Solitaire,
The Force and Room for One More. At this date, ABC-TV,
which normally has first call on WB product, has no place
for the properties on its fairly firmed schedule for 1961-62.
Warners does have renewals on 77 Sunset Strip,
Hawaiian Eye, Lawman, Bugs Bunny, Cheyenne, Surf Side
6, The Roaring 20’s and Maverick, all on ABC-TV. The
Maverick deal is for only 13 first-runs.
Production resumes May 15 on Crime & Punishment,
syndicated tape series, on location at San Quentin, Folsom
and Corona prisons in California. Exec, producer is Collier
Young, and co-producers are Homer H. Canfield & Ludwig
Gerber. Newscaster Clete Roberts is featured as inter-
viewer. Young is marketing & distributing the series, hav-
ing sold it in 7 major markets, including N.Y. & L.A.
Four Star Television has picked up its option to head-
quarter at Republic Studios for another year. Four Star
Pres. Powell plans a mid-May start on several new series.
Revue Studios has begun production on a new series,
Holiday House, starring the comedy team of Wayne &
Shuster. Producer is Cecil Barker.
Loretta Young’s daughter, Judy Lewis, played a role
in a Surf side 6 segment at Warner Bros.
MGM-TV has signed 7 writers to its 60-min. Cain’s
Hundred series, bowing on NBC-TV next fall.
People: Winston O’Keefe named producer of Screen
Gems’ Dennis the Menace for next season . . . James Fonda,
former Dennis producer, will produce Hazel for SG . . .
Louis Gray appointed dir. of production for MGM-TV . . .
Tony Rizzo named sales vp of Audio Visual Research Co.
. . . Marion Hargrove has joined 20th Century-Fox TV as a
producer, and lias been assigned to its new 60-min. series,
Follow the Sun . . . Ralph Senensky, ex-Playltouse 90
production aide, named asst, to producer Herbert Hirsch-
man of MGM-TV’s Dr. Kildare.
VOL. 17: No. 17
15
NEW YORK ROUNDUP
Screen-to-TV Time Lag Decreases: The length of time
a feature film sits on the shelf after completing its theat-
rical run and before it goes into a TV package somewhere is
getting shorter all the time. So reported Judy Dupuy, editor
of Broadcast Information Bureau’s TV-film source books,
last week. Since last August, 957 features have been re-
leased to TV, of which 481 are post-1948s. And most of
the latter had theatrical runs during the 1950s. Currently,
Miss Dupuy stated, a whopping total of 12,209 features
from all sources — Hollywood-made, independent produc-
tions, foreign films, etc. — are now available to TV, with
2,651 of them in the post-1948 category. Westerns, added
Miss Dupuy, “represent only 10% of the total.” BIB’s
latest reports include a new yardstick for film buyers —
“audience tune-in expectancy” — an index of each film’s
potential rating based on the original box office receipts.
WBC Enters Syndication: PM-East & PM-West, the
90-min.-nightly variety show being launched in station
sales by Westinghouse Bcstg. Co. (Vol. 17:15 p6) won’t be
handled by an outside syndicator. Instead, WBC Produc-
tions, the station group’s production offshoot, has created a
new program-sales div. to be directed by former Variety
staffer Mike Roberts. The WBC div. will also syndicate
Intertel, an International TV program project in which
WBC participates. WBC launched a filmed documentary
series, The American Civil War, into syndication last sea-
son, but used Trans-Lux as distributor . . . PM-East &
PM-West will not, as previously reported, replace The Jack
Paar Show on the 2 NBC-TV affiliates WBZ-TV Boston &
KYW-TV Cleveland; these stations do not carry the show.
TV Marketeers will syndicate Roland Reed Produc-
tions’ action series, Waterfront, once handled by MCA-TV.
The 78-episode, 30-min. series, starring Preston Foster,
will be offered on a daytime-strip basis. The new firm
(Vol. 17:16 pl3) will also market a first-run, 30-min.
adult cartoon series called Straight Talk Jackson, the pilot
of which was recently completed.
Add Syndication Sales: ZIV-UA has scored 63 station
sales for King of Diamonds, only 2 weeks after release.
Newest sales include: WHDH-TV Boston, KABC-TV Los
Angeles, KTVK Phoenix . . . Trans-Lux added 4 new mar-
kets for The American Civil War, raising the total to 76 . . .
ABC Films’ Consult Dr. Brothers has been sold in 18 mar-
kets to date.
Next Season’s Categories: Situation comedy represents
the biggest segment of the fall programming picture at
this writing — 28 of 105 shows, or 27%. Westerns are 2nd
with 16 (15%), reports Sponsor, suspense-crime 3rd with
15 shows (14%) and adventure 4th with 14 (13%). The
remaining 32 (31%) are (in order of quantity) : Comedy
variety, anthology drama, quiz-panel, public affairs, music,
straight variety, sports and feature films.
Advertising Radio & TV Services has formed a Can-
adian branch, with offices in Toronto & Montreal. ARTS
Ltd. will book, distribute and stockpile TV shows & com-
mercials in Canada & the U.S.
People: Harvey Chertok has been named Seven Arts
dir. of advertising, sales promotion and publicity . . . Bar-
bara Wilkens has been appointed Trans-Lux dir. of sales
promotion & publicity.
Dissidents Win NT&T Proxy Fight: Dissident NT&T stock-
holders Leonard Davis and Philip L. Handsman were
elected to the board, as results of annual stockholders
meeting & election were announced last week. And just
before the April 19 meeting at which results were made
known, B. Gerald Cantor, ex-NT&T pres., resigned as
chmn., asserting that he found himself “handicapped”
by the criticism leveled at him at the April 11 stockholders
session (Vol. 17:16 pl2).
Commented Cantor: “We will present a full answer to
these allegations [of conflict of interest & mismanagement]
in court. We will prove the falsity of their charges and
clearly establish our consistent efforts in the best inter-
ests of the company, as evidenced by the upturn in profits.”
Davis & Handsman, who aimed the charges at Cantor,
had no comment on his action, but as to their election.
Davis did not attempt to conceal his satisfaction. He said
that as a director he would attempt to have the company
pursue “a more conservative policy. We are primarily a
theater operation, and I would like to see more expansion
in that line,” he said. He acknowledged that he & Hands-
man had spent at least $25,000 on the proxy fight, and
indicated he would seek to have NT&T compensate them
for this expenditure.
Asked about NTA, of which NT&T owns 38%, and
which he attacked during his proxy campaign as a
“debacle,” Davis replied it would be “one of the first things
we’ll give our attention to. It’s in jeopardy.” He explained
that his mention of a more conservative policy specifically
referred to NT&T’s “substantial” investment in NTA. As
a director, he will call for major changes in the manage-
ment of NTA, he said. He said he might someday favor
NTA becoming a subsidiary of NT&T again, but was “not
absolutely sure.”
When someone pointed out that Handsman & he are
only 2 of a board of 12, Davis said: “We don’t think of
the lineup as 2 against 10. If policies we push are good
for the company, the other directors will go along.”
NT&T Pres. Eugene Klein said he considered the 82%
vote favoring 10 of the 12 management nominees a vote
of confidence. He added that he was “not prepared to
make any statement as to what my policy will be yet [but]
I am sure that Davis & Handsman will join in support to
help the corporation.”
Re-elected to the board were Cantor, Klein, Joe Ben-
aron, John B. Bertero, Samuel Firks, William J. Friedman,
Richard W. Millar, Jack M. Ostrow, A. J. Gock and Willard
W. Keith. Each of the 10 won about 1.8 million votes;
Davis and Handsman each received 2.2 million. Manage-
ment nominees defeated were William H. Hudson & Gra-
ham L. Sterling. Samuel Kurland, an independent nominee,
was unsuccessful in his bid, with 72,711 votes.
Klein was re-elected NT&T president at the new
board’s initial meeting, April 20. Also re-elected were
Sheldon Smerling, exec, vp; Alan May, vp-treas.; M.
Spencer Leve, vp; Laurence A. Peters, secy,; and Paul F.
Scherer, asst. secy. & asst, treas. Leonard Davis failed in
his effort to be elected to the executive committee.
Four Star Television has sold a 60-min. version of
Robert Taylor’s Detectives, now on ABC-TV, to NBC-TV.
It will be produced by Jules Levy, Arthur Gardner and
Arnold Laven. Starring are Taylor, Russ Thorsen, Mark
Goddard, Tige Andrews and Ursula Theiss The show will
be on at 8:30 p.m. Friday.
16
APRIL 24, 1961
Foreign
Congress
.Wore about
FOREIGN TV GROWTH: How each country stands in
number of TV stations & sets-in-use (data as of March
1, 1961) is shown in this table based on the Foreign TV
Directory section of our upcoming Television Fact-
book No. 32 (see p. 5).
Country
Stations
Sets
Algeria
6
60.000
Argentina
5
650,000
Australia
16
1,173,000
Austria
20
215,000
Belgium
6
675,000
Bermuda
1
8,500
Brazil
25
1,200,000
Bulgaria
1
5,000
Canada
89
3,900,000
Chile
3
600
China
18
20,000
Colombia
14
150,000
Costa Rica
1
10,000
Cuba
27
500,000
Cyprus
1
3,000
Czechoslovakia..
11
850,000
Denmark
11
545,000
Dominican R...
4
15,000
Ecuador
1
2,000
El Salvador ....
3
30,000
Finland
19
98,000
France
94
2,000.000
E. Germany ....
10
1.000,000
W. Germany ....
280
4,800,000
Guatemala
2
35,000
Haiti
1
1,800
Honduras
1
4,500
Hong Kong:! ....
1
7,000
Hungary
7
110,000
India
1
400
Iran
2
38,000
Iraq
1
35.000
Ireland-
i
100.000
Italy5
424
2,360,000
Japan
125
6,643,000
Korea
1
8,000
Kuwait
1
700
Lebanon
2
20.000
Luxembourg ....
1
7,000
Malta0
—
10.000
Mexico
23
700,000
1 Sets-in-use estimate unavailable.
- Viewers tune to British stations.
3 Closed-circuit cable system.
Country
Stations Sets
Monaco
1
11,000
Morocco
—
5,000
Netherlands ....
7
812,000
Neth. Antilles..
1
5,000
New Zealand....
1
3,500
Nicaragua
1
5,000
Nigeria
3
6,000
Norway
12
53.000
Okinawa
2
1
Panama1
1
20,000
Peru
5
71,500
Philippines
4
45,000
Poland
17
456,000
Portugal
7
63,000
Rhodesia
1
6,000
Rumania
5
45,000
Saudia Arabia..
1
6,500
Spain
8
300.000
Sweden
45
1,150,000
Switzerland ....
20
129.000
Syria
1
1
Taiwan
—
100
Thailand
2
60,000
Trinidad
1
24
Turkey
1
1.000
United Arab
Republic
4
50.000
United K’dom.
35
11,200.000
Uruguay
1
25.000
USSR
173
5,000,000
Venezuela
14
250.000
Yugoslavia
6
18,000
FOREIGN
TOTAL
1639
47,787,024
U.S
582
56,300.000
U.S. Military....
33
—
GRAND
TOTAL
2254
104,087,024
‘ Tunc to Armed Forces stations.
5 Includes 396 satellite stations.
G Viewers tune to Italian stations.
*
Foreign TV Report: USIA summarized last year’s
overseas TV developments in a report pointing up the
Soviet bloc’s stepped-up propaganda use of TV. The agency
reported: (1) Bloc countries increased the number of sta-
tions from 189 to 264, receivers from 5,294,000 to 7,407,000.
(2) Non-bloc countries’ stations rose from 899 to 1,224,
sets from 26,796,000 to 35,535,000. (3) Russia reportedly is
building a station meant to reach Norway & Finland. (4)
Cuban-bloc country program-exchange agreements. (5)
Great increase in Communist China TV activity. (6)
“Highly propagandists” East German programming aimed
at West Germany.
Intertel Praised: The 4-country Intertel TV public-
service programming project set up by the Westinghouse
Bcstg. Co. and National Educational TV & Radio Center
has been lauded by Sen. Keating (R-N.Y.) as a “bright
new prospect” in the field of international relations. In a
Congressional Record statement, Keating said he has
“great enthusiasm & high hopes” for the TV venture in
which Canada, Australia and U.K. are participating.
Another Soviet “First”: Russia’s recent triumph in
space was immediately followed by another — in TV. For the
first time, Moscow & London (and other Western European
centers in between) were linked in a live TV transmission.
The televised event: The hero’s welcome given spaceman
Yuri Gagarin on his arrival in Moscow.
Minow Influence Feared: Rep. Avery (R-Kan.), recently
promoted by the Republican leadership from the House
Commerce Committee to the more powerful Rules Com-
mittee, says he’s afraid FCC under Democratic Chmn.
Minow is aiming at govt, control of TV-radio programming.
Referring to such recent FCC developments as the
Commission’s proposals for station program forms (see
p. 3), Avery said in a House statement that there’s been
“an increasing tendency [by FCC] to intervene into radio
& TV programming” — and that Minow is pushing his col-
leagues in that direction.
Avery said that as a Commerce Committee member
he always stoutly defended the right of station licensees
to solve their own programming problems without direct
or indirect interference from the govt. That’s being changed
now, he warned:
“With the New Frontier came an increasing influence
toward greater federal control in every field of jurisdiction
of the federal govt. Nearly every proposal that has come
to Capitol Hill from President Kennedy has reflected his
philosophy that there should be increasing control . . .
“This philosophy has been further evidenced in this
instance through statements made by [Minow], He
frankly states — and I admire him for his frankness — that
it is his belief that [FCC] should become increasingly
concerned with programming for broadcasters.”
JFK’s FCC Plan Due: Following up his special mes-
sage on regulatory agencies (Vol. 17:16 pi), President
Kennedy is expected to give Congress his FCC reorganiza-
tion plan this week. The White House proposals to revamp
FCC & SEC had been scheduled for delivery on Capitol
Hill April 20, but were delayed until at least April 25
by other business — such as the Cuban situation. The
White House gave no inkling meanwhile as to what the
President may have in mind specifically for FCC. But in
his special message he called for increased authority for
agency chairmen, delegation of authority in cases to pan-
els, and more responsibility for hearing examiners. Under
extension of the Reorganization Act of 1957 approved by
Congress (Vol. 17:14 pl6), the President’s reorganization
plans become effective within 60 days after they are sub-
mitted unless they are vetoed by a majority vote in either
Senate or House. Both Senate Commerce Committee Chmn.
Magnuson (D-Wash.) & House Commerce Committee
Chmn. Harris (D-Ark.) have served notice that they want
to have a close look at plans for FCC & other agencies.
“Ethics” Bill Killed: The House Rules Committee has
pigeonholed a bill (HR-2397) by Rep. Ashley (D-O.) that
requires members of Congress as well as other govt,
officials to make “public financial reports” on outside busi-
ness interests— including those in broadcasting. In voting
to table the measure, the Committee probably killed chances
for any other such full-disclosure measures at this session.
Many members of Congress object to the proposals on
grounds that they are fully answerable to their constitu-
ents for their conduct— public & private.
Radio Month Backed: Members of Congress have joined
in NAB’s promotion of National Radio Month in May (Vol.
17:15 p 1 2 ) . Endorsements received by NAB radio vp John
F. Meagher include letters from Sens. Magnuson (D-
Wash.), Gruening (D-Alaska), Mundt (R-S.D.), Byrd (D-
W. Va.), Reps. Colmer (D-Miss.) & Kowalski (D-Conn.).
VOL 17: No. 17
17
Paglin on Patents: FCC has few problems involving-
patents, gen. counsel Max D. Paglin testified at Senate
hearings on proposals (S-1084 & 1176) to give control to
the govt, over patents developed by federally-financed con-
tractors (Vol. 17:15 pl9). “It is believed that FCC contri-
butions to the group of patents to be administered under
the provisions of these bills will be very small,” Paglin
told the Judiciary Patents Subcommittee headed by Sen.
McClellan (D-Ark.). He pointed out that the Commission
itself makes few research & development contracts with
private companies. Voicing no FCC objections to the pro-
posed legislation (beyond “the additional work that would
be required of the Commission”), Paglin said that FCC’s
involvement with patent questions comes when “dominant
patent holders may become the primary beneficiaries of
new or revised technical standards” for equipment. Cases
in point: Color TV standards developed in 1949-50 and FM
stereo standards specified last week (see p. 1). But no
matter what company may benefit from such standards,
Paglin added, it’s the primary “duty & responsibility of
the Commission to adopt technical standards which will
result in the securing by the public of the best communica-
tion service obtainable.” In later testimony at the Senate
hearings, Raytheon’s Paul F. Hannah & Elmer J. Gorn
vehemently denounced the proposed patent legislation.
Speaking for EIA, they said it would do “incalculable
harm” to the electronics industry and result in near-con-
fiscation of private property by the government. They
argued that Congress should reaffirm the “traditional
principles of private ownership of patents” with reserva-
tion to the govt, of royalty-free licenses.
Those Debatable Great Debates: After CBS Pres.
Dr. Frank Stanton received his special Peabody Award for
“his initiative in suggesting the [Great] Debates and his
courageous leadership in bringing about the joint resolu-
tion of Congress which made the Debates possible,” Stan-
ton courteously stated that he felt he hadn’t played “a
sufficient part in bringing about the Debates” to deserve
the citation. He added that “credit . . . belongs to many
people.” Stanton received several congratulatory wires,
including messages from President Kennedy, Sen. John O.
Pastore, Rep. Oren Harris, MBS Pres. Robert F. Hurleigh,
and AB-PT Pres. Leonard H. Goldenson. Not included in
the list of congratulators : NBC, which privately feels
that its Chmn. Robert W. Sarnoff played at least an
equal role in sparking the Debates. Goldenson was tactful;
he congratulated Stanton for “incubating” the idea — a con-
cept not necessarily synonymous with “originating.”
Obituary
Kenyon Brown, 47, TV-radio executive, died of a heart
attack at his home in Los Angeles April 19. He was on
NAB’s board for 8 years and was chmn. of its 1953 conven-
tion. He was also a partner with Bing Crosby in the pur-
chase of KCOP Los Angeles, and was pres, of the station.
When the station later was sold to NAFI Corp., he was
named pres, of NAFI-owned Oregon TV, NAFI Telecasting
Inc., and KXYZ Inc. He resigned from these posts and as
KCOP president last December. Brown owned radio KITO
San Bernardino, KSON San Diego, KGLC Miami (Okla.)
and KANS Kansas City, and had an interest in KFOX
Long Beach. In recent weeks he had been seeking a TV
license in Honolulu. He was active in baseball investments,
having once been a vp of the Detroit Tigers, and, more
recently, he acquired an interest in the Los Angeles Angels
of the American League. Surviving are his wife, 4 children
and a brother, Don, KCOP director of educational affairs.
Television. Digest
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TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John J. Heywood, ex-NBC-TV, appointed vp-
treas., Crosley Bcstg. Corp. . . . Seymour (Hap) Eaton
named national sales mgr., WJBK-TV Detroit, succeeding
Keith T. McKenney, recently appointed general sales &
administration manager.
Frank Mangan promoted from mgr. of Chicago office
of NBC-TV Spot Sales to TV sales dir., WRCV-TV Phila-
delphia, succeeding Theodore H. Walworth Jr., recently
named vp-gen. mgr., WNBC-TV & WNBC N.Y. . . .
Frederick S. Beebe elected chmn., Washington Post Co.
(WTOP-TV & WTOP Washington) WJXT Jacksonville,
Fla. He was also named vice-chmn. of Newsweek Inc. . . .
William A. Exline promoted from gen. sales mgr. to mgr.,
KIRO-TV Seattle . . . John F. Hardesty promoted to pres,
of Hamilton-Landis, station brokerage firm; Ray V. Hamil-
ton becomes chmn.
Lester S. Clarke named to new post of research dir.,
KABC-TV Los Angeles . . . Mac Tichenor elected pres.,
KGBT-TV Harlingen, Tex., succeeding the late Troy Mc-
Daniel. Mai Kasanoff, program dir., and George Elliott,
retail sales dir., named vps.
George Bunn, ex-Arnold, Fortas & Porter, named legal
advisor to John J. McCloy, President Kennedy’s disarma-
ment policy advisor.
James Burke, ex-CBS News, joins WGR-TV & WGR
Buffalo as news & public affairs dir. . . . Ned Cramer pro-
moted from asst. dir. public affairs, to public affairs dir.,
WCBS-TV N.Y. . . . Stanley Present, from Young & Rubi-
cam’s legal staff, joins USIA as deputy gen. counsel.
The new OCDM deputy dir. is Dubuque attorney
Edwin A. McDermott.
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more.
18
APRIL 24, 1961
• •
MANUFACTURING, DISTRIBUTION, FINANCE
SET MAKERS PLAN STEREO FM RECEIVERS: Radio manufacturers were thrown into a
happy tizzy by FCC's announcement of stereo broadcast standards last week (see p. 1). Almost unanimously
they hailed the decision as opening a big new field which should help greatly to boost sales of radios & stereo
phonos. Some manufacturers were still vague about their plans. Others said they were "ready to go" and will
have receiving equipment to sell the public this summer.
Because of the importance of the new stereocasting medium to everyone connected with the consumer-
electronics trade, we have reprinted the FCC's rules for stereo FM broadcasting as a Supplement with this
issue. Limited quantities of extra copies are available to subscribers free of charge. We have also surveyed
many major manufacturers in the radio field on their FM stereo plans & comments which are digested on pp.
19 & 20. In summary, here are the major aspects & trade implications of this week's development:
The system chosen: FCC picked the GE & Zenith proposals, which were nearly identical, and
established a single system of stereo FM broadcasting — pilot subcarrier at 19 kc, stereo subcarrier at 2nd
harmonic of the pilot, amplitude modulated. Pres. Murray Crosby of Crosby-Teletronics, proprietor of the
leading also-ran system, said he would not appeal or fight FCC's choice.
Starting date for stereo: Date that stereocasting starts obviously will determine when there will be a
market. Although FCC said it can begin June 1, it's obvious that most stations won't be able to get equipment
that quickly (see p. 6). A few will start in June & July, however, and our guess is that first FM stereo
markets will be the major FM & "good music" markets — N.Y., Los Angeles, Chicago, Boston, San Francisco.
Philadelphia, Washington. These locations are where first sets should go.
Timing of receivers: Most manufacturers say they'll have something in stereo for the fall or winter
market. GE appears to be furthest along, promising stereo table radios & adapters "shortly after June 1."
Pilot says it will have "approved-type instrument on the market by June 1." Granco plans to have sets on
market by July 1, "assuming stations go on the air in June." RCA promises an adapter in about 90 days.
Others are less specific in their timing estimates. For details, see survey, pp. 19 & 20.
Types of receivers: First complete sets on the market probably will be stereo-FM-phono combinations
— simplest because there are fewer tooling problems, the stereo-FM tuner merely replacing monophonic
tuner. First table models probably will be 2-piece sets, a master unit with all or most of the "guts," connected
to a slave speaker unit by a slim cable — and both speakers will play monophonically when set is tuned
to non-stereo program. (GE, incidentally, is working to get rid of the cable, and at its stockholders meeting
next week will show prototype of "Beam-a-Light" system in which the 2 cabinets are connected only by beam
of "black light.") Next will come ventures into single-cabinet table models, with 2 speakers and provision
for optional 3rd speaker. Later: automobile stereo radios.
Converters: Hot dispute will rage over practicality of conversion of existing sets. Prices being quoted
already range from $15 to $75. One of the proponents of the chosen system — GE — says conversion is practical,
and that a converter can be made for about $8 (manufacturer's cost). The other proponent — Zenith — has no
intention to enter converter business and says cost of proper stereo adapter for FM would be prohibitive.
Public reaction: Some manufacturers fear that imminence of stereo FM, misinformation and poor
products-in-a-hurry could hurt the stereo phono & monaural FM markets. Motorola radio & phono sales mgr.
W. E. Laswell points out that big problem for trade will be "how to assure people that consoles sold
between now & this fall can be converted." Zenith Sales Corp. Pres. Leonard C. Truesdell expresses hope
that no "cheap-<5r-dirty" version of stereo FM will be introduced to give public bad impression of the new
medium and "depreciate it like stereo phonographs." GE has decided to steer entirely clear of the word
"multiplex" to avoid confusing public.
VOL. 17: No. 17
10
Patent situation: "Who do we pay?" This question has been popping up this week. Both GE &
Zenith have patent applications covering various phases of the so-called GE-Zenith system, and it's understood
Crosby-Telectronics patent applications also claim to cover some aspects of the system. Zenith Pres. Joseph
Wright told us at week's end that his company is more interested in the development as a contribution to
radio than as a proprietary product. He frankly admitted he didn't know what outcome of patent situation
would be. GE, too, indicated it was too early to say whether it had any definite rights. Obviously, manu-
facturers are just going to go ahead with production, and any unscrambling of the licensing egg will have
to come in the years ahead.
Impact on market: "It heralds a new dimension in FM broadcasting and the enjoyment of FM
radio listening," said Zenith's Wright. "Next year will be very, very big. This is the first product to give me
a real thrill and a real lift in 7 or 8 years," said Zenith's Truesdell. "The most stimulating development in the
radio industry in the past 15 years," said GE radio receiver dept. gen. mgr. Robert C. Wilson. "An opportunity
to upgrade the whole picture of radio prices & profits," said Motorola's Laswell. "This is going to put stereo
over," said Pilot Radio sales vp L. M. Sandwick. "The beginning of a real FM boom," said Granco Pres. Henry
Fogel. "A step in the right direction, but we don't believe it will be a big smash," said Columbia Phono
Dept, sales mgr. Milton Selkowitz in a minority report. "We're going to treat it as an improvement, but
we'll also continue with monophonic FM radios."
Summing up: By all indications, a great new market is about to open — one which can benefit
not only radio sales but phono sales and upgrade product prices & profits. By booming all stereo, it can
also help sales of phono records & tape recorders. But the pitfalls of public confusion, poor demonstrations
and untrained salespeople can be just as dangerous as they were in the stereo phono field.
TV-RADIO PRODUCTION: El A statistics for week ended April 14 (15th week of 1961):
April 8-14 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 112,364 93,530 105,251 1,518,667 1,791,185
Total radio 268,604 275,842 311,974 4,140,546 5,077,622
auto radio 83,645 92,677 91,642 1,258,055 2,059,917
More about
STEREO RADIO PLANS: With the opening of the vast
new stereo FM market (see p. 1), we sampled leading
set manufacturers at last week’s end for their com-
ments & plans. Here’s a distillation of the replies of
those who were willing to comment (alphabetical
order) :
Admiral : All present sets have provisions for adapter,
and presumably the company will market adapters. No
further comment, except that Admiral is currently working
on its new line.
Columbia Phono Dept. (Milton Selkowitz, national
phono-sales mgr.): “We have no immediate plans for FM
stereo. We think it will be a slow process, will take
explanation & education. It’s a step in the right direction,
but we don’t believe it will be a big smash. We will intro-
duce it on interim models, drop-ins which may come in
the fall, or at yeai-’s end. We have no plans for adapters,
don’t believe in adapters of any kind. We don’t feel about
FM stereo as we did about reverb. That, in our opinion,
was strictly a gimmick that didn’t enhance music. FM
stereo is an improvement — but it will take time.”
GE: Will be “ready to supply radio sets & adapters
shortly after June 1.” Radio-receiver dept. gen. mgr. Rob-
ert C. Wilson said the design for a new twin table-model
receiver is complete. “As quickly as modifications of the
set are made in accordance with FCC standards, it will be
put into production and will be made available to the
consumer.” (It’s expected the prototype will be shown
at the GE district sales rep meeting in Chicago May 1.)
Audio-products section gen. mgr. Charles J. Coward
said an FM-stereo adapter will be made for all GE console
stereo combinations now on the market, with the excep-
tion of 2 non-adaptible low-priced models. The TV-receiver
dept, announced that all 1962 TV-radio-phono combos will
be adaptible. Later this year, all GE phono & TV-phono
combos are expected to incorporate stereo tuners.
Granco (Henry Fogel, pres.): The chosen system was
the best one for the general public, is “just what is needed
to make FM really different from AM,” and won’t add too
much to the cost of sets. If broadcasting begins in June,
first Granco stereo sets will be on the market by July 1.
“Our designs are pretty well frozen.”
Granco’s program, in the order in which products will
be introduced: (1) “Stereo-Companion” kit, consisting of
decoding system, amplifier & speaker, in cabinet to match
present Granco FM & FM-AM sets. The kit will adapt
sets now in the field and will probably retail at about
$19.95. (2) A complete new line of FM & FM-AM sets
designed to be used with Stereo Companions. (3) Packaged
line of 2-piece sets (each package consisting of a master
set & a Stereo Companion), with FM-only packages priced
under $50 and AM-FM packages under $60. (4) All-in-one
stereo 2-speaker table models, with provision for adding
external speaker — one FM and 2 AM-FM models at $50-90.
Stereo FM will add $10-15 to the price of Granco FM-
phono consoles.
Motorola (W. E. Laswell, national radio & phono sales
mgr.): “We hope to be able to satisfy any receiver de-
mand as quickly as it develops, and to have sets this fall
in those areas where stations are broadcasting stereo-
phonically.” Phono-FM consoles will come first, table
models later. Simple conversion will have to be available
APRIL ?A. 19B1
211
for any monophonic consoles sold from now on, although
history indicates the public shies away from converters.
“FM stereo is a quality service and should be treated
that way — not with the quick ersatz approach. If the
public doesn’t hear it at its best on the first exposure, it’s
going to hurt the whole industry. It also could hurt if we
don’t have answers for the people who come to buy stereo
phonos in the fall . . . Table models will pose a real design
problem.”
Philco: Stereo will help the radio market, but must be
properly merchandised & explained to the customer. The
company will announce its plans in the near future, prob-
ably at its June 4-7 convention in Atlantic City. An
official expressed doubt whether converters are technically
feasible for packaged goods.
Pilot (L. M. Sandwiek, sales vp): “We think this has
been a very wise decision and we are extremely enthusias-
tic. We wall have an approved-type instrument on the
market by June 1.” Production plans are nowr being solidi-
fied. All post-1958 Pilot instruments have provisions for
an adapter. “This is going to put stereo over. It will hypo
the stereo market just as early radio hypoed the phono
market. Now people will be able to hear stereo on radio
and will be exposed to stereo recordings that they’ll want
to hear again & again.”
RCA Sales Corp.: Is expected to market an adapter in
about 90 days. All FM tuners in recent RCA stereo lines
contain multiplex jacks.
Stromberg-Carlson (Arthur J. Hatch, vp-gen. mgr.
General Dynamics /Electronics commercial-products div.):
Working in the FM stereo area, but can’t yet reveal plans.
Automobile stereo is “entirely a possibility, but further
off” than home radio.
Symphonic Electronic Corp.: Expects to have FM
stereo in its fall line.
Zenith Sales Corp.: (Leonard C. Truesdell, pres):
“Next year will be very big. Don’t look for too much this
year. This is a wonderful opportunity to come up with
fine products & legitimate profits at the dealer level. Let’s
not depi'eciate it.” Zenith plans no converters. As Trues-
dell sees it, the only use for a monophonic set in FM stereo
is as a 2nd speaker. A multiplex stereo tuner will cost
$30-50 more than a conventional tuner. Real marketing
won’t begin until early next year, and Zenith will have
FM-phono stereo combinations & table-model sets with
auxiliary speakers. “On a quality instrument, FM stereo
sounds even better than a stereo phono. It’s so highly
demonstrable that the public will want it.”
Will “Snowball” Snowball? Corning Glass hopes it will
— “Operation Snowball,” that is. Reporting to set & tube
manufacturers on the April 19 opening day of the 11-day
TV promotion at the Northshore Shopping Center in Pea-
body, Mass. (Vol. 17:16 pl8), Corning said it attracted
46,000 people to the center, despite snow flurries & overcast
weather. Participating distributors — Sylvania, Philco,
Olympic — gave 4,000 demonstrations to shoppers interested
in winning a prize trip to Miami or one of 22 sets (11
major makes) which were purchased by Corning for the
event and w'ere demonstrated in a circus tent.
Union Calls Off Japanese Boycott: The Amalgamated
Clothing Workers, responding to “the national interest” &
President Kennedy’s request, last week canceled its pro-
posed boycott of Japanese textiles (Vol. 17:9 pl7).
Add New Line Showings: Philco will hold its con-
mer-electronics convention June 4-7 in Atlantic City, N.J.
Trade Personals: Gene K. Beare named Sylvania presi-
dent, succeeding Robert E. Lewis, who resigned to become
president of Perkin-Elmer Corp. Beare had been pres, of
GT&E International after serving with Automatic Electric
Co. (now a GT&E subsidiary) since 1939. Leslie H. War-
ner, who has headed several General Telephone subsidi-
aries, was elected GT&E pres., succeeding Don G. Mitchell,
now vice chairman . . . I)r. Leonard S. Sheingold, dir. of
Sylvania's Applied Research Lab, named chief scientist,
U.S. Air Force, succeeding Dr. Alesander H. Flax, who re-
turns to his former post as vp of Cornell Aeronautical Lab.
Ross D. Siragusa, Admiral pres., named a dir. of Gen-
eral Aniline & Film Corp. . . . Ray R. Serenbetz named
finance dir., ITT Europe, headquartering in Brussels . . .
Dr. J. Robert Downing named technical dir. of advanced
development, Kollsman Instrument . . . Rear Adm. William
L. Freseman (USN ret), ex-International Standard Engi-
neering vp, named to new post of asst, to the pres., Radio
Engineering Labs.
Alvin Barshop. sales mgr. of Du Mont Emerson Corp.’s
Granco div., named also sales mgr. of the newly-acquired
Telectro div. (tape recorders). Robert A. Cohen promoted
from Eastern regional sales mgr. to asst, sales mgr., Telec-
tro div. . . . Rollin M. Russell, ex-Electronic Specialty Co.,
elected exec, vp & chief operating officer, Acoustica Asso-
ciates . . . Reginald A. Young named mgr., Sylvania’s sub-
miniature receiving tube plant, succeeding Eugene E. Brok-
er, recently named gen. mfg. mgr., parts div.
Frank F. Cleminshaw, ex-ACF Industries, elected
treas., General Instrument . . . Howard B. Jansen appointed
Midwestern regional sales mgr. for Du Mont TV, radio &
stereophonic hi-fi instruments, Du Mont Emerson Corp. . . .
Marshall S. Orr, asst, chief of FCC’s Safety & Special
Radio Services Bureau, retires after 31 years of govt,
service . . . L. Edward Scriven, N.Y. Management consul-
tant (Wallace Clark & Co.) and former A. C. Nielsen Co.
executive (Chicago vp, managing dir. in Great Britain),
appointed director of Commerce Dept.’s Office of Inter-
national Trade Fairs.
■
RCA Scholarships for Dealers: Twelve RCA Victor
dealers will be awarded scholarships to NARDA’s annual
Institute of Management, to be held August 6-12 at Amer-
ican U., Washington. Marketing vp Raymond W. Saxson
said that RCA is participating because “we feel we can
help qualified dealers become more aware of present day
business conditions & practices.”
Emerson Advertises Telectro Recorders: Emerson,
which has acquired an option to purchase control of Tele-
ctro Industries (Vol. 17:11 pl9), hit the trades last week
with full-page ads for the Telectro tape recorder line —
which ranges in price from $89.95 to $349.95.
$32,000 Employe Idea: A suggestion for a design
change in the drive units of magnetic tapes used in high-
speed computers was worth $32,000 to IBM system special-
ist Herbert F. Owens. The award for a suggestion was the
highest ever made by IBM and is probably a record for
the electronics industry. IBM said Owen’s recommendation
will reduce maintenance time for thousands of units in use.
Obituary
Hugh J. Casey, 70, Tung-Sol mgr. of export sales from
1945 until his retirement in 1957, died April 16 of a heart
attack in his Glen Ridge, N.J. home. He is survived by
Mrs. Casey, 3 sons & 7 grandchildren.
VOL. 17: No. 17
21
Mergers & Acquisitions: Hewlett-Packard and San-
born Co., Waltham, Mass, maker of industrial & medical
electronic equipment, have tentatively agreed to merger
terms (Vol. 17:14 p21), subject to the approval of stock-
holders of both concerns. Under proposed terms, each
share of Sanborn would be exchanged for 1.4 shares of
H-P common and one share of a new cumulative converti-
ble preferred • ITT has agreed to acquire for an undis-
closed exchange of stock Surprenant Mfg. Co., Boston &
Clinton, Mass, manufacturer of high-test plastic insulated
wire & cable products. Latter’s sales in its current fiscal
year are estimated at $17 million. Although the exact
number of shares involved has not yet been determined, it’s
understood that ITT plans to exchange less than 60,000
shares of a new class of cumulative preferred (Vol. 17:15
pl9) that is expected to be created at the May 10 annual
meeting • Dynamics Corp. of America has acquired for
30,000 shares of common International Fermont Machinery
Co., Ramapo, N.Y. producer of power generators and other
electrical equipment • Muter Co. proposes to acquire in a
stock exchange General Magnetic Corp., Detroit magnet
maker. General’s directors & stockholders have approved
the amalgamation, which now awaits only the approval of
Muter shareholders.
New Plants & Expansions: Olympic Radio & TV Div.
of Siegler Corp. has opened a 200,000-sq.-ft. assembly &
warehousing plant at Glendale, Long Island, N.Y. The
new facility will supplement Olympic’s 300,000-sq.-ft. hq
plant in Long Island City • GE will complete by 1962 a
$750,000 addition which will increase capacity by 30% at
its phenolic plastics plant in Pittsfield, Mass. • Snyder
Mfg., Philadelphia maker of TV-radio antennas & tables,
radio importers, has added 10,000 sq. ft. to its hq plant,
plans another 50,000-sq.-ft. addition this year. The com-
pany also will establish a buying office in Tokyo shortly.
Hot News Heats Up Radio Sales: Queried by MBS
last week on sales effect of fast-breaking news these days,
6 major retail chains in N.Y. reported radios selling hotter
& heavier than a year ago. Stern’s reported a 20% surge
in the past 3 weeks. Korvette said first-quarter volume
was 10% ahead of a year ago. The Vim group termed
“radio business good — and it held up better than TV or any
other appliance in our stores.” Equally cheery reports
came from Macy’s, Davega and Master’s.
Closed-circuit 3-D: Stereo TV kit, to convert closed-
circuit TV to 3-D with no electronic modifications, is being
marketed by Stereotronics Corp., 1717 N. Highland Ave.,
Los Angeles 28, for $895. Suggested applications are view-
ing dangerous material handling, environmental lab obser-
vation, monitoring underwater manipulation, ETV. The kit
consists of “Stereo-Captor” which fits on TV camera lens,
“Stereo-Screen” to replace the glass plate in the monitor,
and stereo eyeglasses.
Tube Complaint Settled: Electronic Video Inc., Brook-
lyn, has agreed to an FTC order prohibiting it from mis-
representing rebuilt TV picture tubes as new. The company
had been accused by FTC in 1960 of deception in advertis-
ing its tubes as “brand new — fully guaranteed.” The con-
sent order settling the case specified that Electronic Video
must make disclosure of “the true nature of such tubes.”
Magazine Sold: Record & Sound Retailing has been
sold by M. & M. Harrison Inc. to Cadel-Kaye Inc., owners
of Print and Packaging Design magazines.
New Andrea Sft: 23-in. lowboy console at $340 & 350.
Canada Seeks Import Relief: The Electronics Industry
Assn, of Canada has petitioned the govt, to help stem the
tide & effects of electronics imports. Among its recom-
mendations: Limit the imports of TVs, radios and electronic
tubes to 10% of the preceding year’s domestic shipments;
remove 15% excise tax on all electronic equipment. The
El AC noted that imported Japanese tubes “now equal 29%
of total Canadian shipments in 1960” and have Canadian
production “facing imminent collapse.” Half the radios
now sold in Canada are imported, the group said, and 70%
of the imports are from Japan. Since 1957, Japanese im-
ports have mushroomed from $639 to $1,226,354 last year.
In the same period, Canada’s imports of U.S. electronics
have decreased to $5,643,216 from 1956’s $8,479,633. Cana-
dian production from 1956 to 1960 also decreased, to
$9,790,951 from $10,291,750.
Now It’s 4-Channel Stereo: A tape-recording system
using 4 microphone pickups & 4 amplifier-speaker com-
binations is described by Nortronics Co. chief engineer
John W. Hogan in the May Electronics World. For play-
back, 3 speakers are mounted in a line on the wall, and the
4th is hung from the ceiling in the center of the room.
Hogan says this method provides “closeness” & “depth”
impossible to duplicate in 2-channel stereo. For audio
enthusiasts who wish to construct their own 4-track tape
players, Nortronics has a pre-recorded 4-channel test tape
at $8.95.
Electronics Firms Lead Nippon Advertisers: Japan’s
1960 ad volume jumped 25% above the 1959 level to $500
million. Leading the ad parade were the country’s elec-
tronics manufacturers, which took the first 3 and 5 out of
the top 10 spots among the ad spenders. Win, place and
show were taken by Matsushita Electric ($13,148,000),
Toshiba ($13,092,000) and Hitachi ($10,980,000). Sanyo
Electric placed 6th with $5,448,000. Mitsubishi ranked 8th
with $4,632,000. TV was 21.5% of total 1960 ad spending.
GD/E Auto-Radio Sales Gain: The share of market for
Stromberg-Carlson auto radios tripled in 1961’s first quar-
ter from a year ago, reports Arthur J. Hatch, vp-gen. mgr.
of General Dynamics/Electronics’ Commercial Products
Division. He terms the sales gain “particularly impressive
in view of the fact that output by the U.S. automobile in-
dustry during the first quarter is down 41% from the same
period in 1960.” He attributes S-C’s increasing share of
market to a wider range of radio models and an expanding-
distributor organization.
Zenith’s $1.5-Million Ad Campaign: Zenith has sched-
uled a $1. 5-million ad campaign in local & national printed
media “to provide powerful support for a new series of TV
receivers & radios developed for introduction during the
spring months.” Sales Corp. Pres. Leonard C. Truesdell
said more than $1 million will go into local newspaper ads,
the balance into national magazines.
Canadian TV Sales to Dealers: February sales of TVs
totaled 28,004 units— up from January’s 24,563, but slightly
behind Feb. 1960’s 28,564 sets, El A of Canada reported
recently. The total for 1961’s first 2 months increased to
52,567, compared with 53,381 for Jan. -Feb. 1960. The 2-
month breakdown (1960 figures in parentheses): Portables,
10,371 (7,681); table models, 9,656 (10,688); consoles,
29,351 (32,171); combinations, 3,189 (2,841). For February
(vs. Feb. 1960): Portables, 6,393 (4,552); table models,
5,247 (5,692); consoles, 14,592 (17,028); combinations,
1,772 (1,292).
22
APRIL 24, 1961
Finance
GE’s First-Quarter Sag: In addition to its other troubles,
GE wound up 1961’s first quarter on a downbeat note.
Profits declined by more than $10 million from the year-ago
level despite a $35-million jump in sales (see financial
table). Included in Jan. -Mar. 1961’s $42. 5-million profit is
a non-recurring income of about $5 million “from recovery
of certain war losses incurred during World War II.”
Cordiner said he anticipates “a firming up in major
areas of business in the months ahead as the economy
regains strength.” He noted that first-quarter orders are
ahead of a year ago, that the order backlog is “improved.”
Magnavox Stock Soars: Merger rumors were dis-
counted by company management, as the stock continued
the rise which brought its value up nearly 30 points in 5
weeks. “We are always interested in favorable acquisi-
tions,” said a company spokesman, “but we are not now
negotiating in any way that would give rise to such a
rumor.” The stock opened Wednesday (April 19) at a new
high of 84%, climbed 3% points to close at 88%. Next day
it opened at 88%, and by closing it had climbed another
4% points to 92%. It ended the week by settling to 88.
Small Business Purchase: The Franklin Corp. (3 W.
57th St., N.Y. 19), a small-business investment company,
announced recently it had purchased $350,000 in install-
ment notes with warrants for 75,000 common shares of
Astrex Inc., electronics distributor which handles Du Mont
tubes, and $350,000 in installment notes with warrants for
77,750 shares of Systems Inc., Orlando, Fla.
Electronics Capital Corp., the small business invest-
ment company, has added a 16th company to its portfolio
with an $800,000 investment in Transistor Specialties Inc.,
Plainview, N.Y. maker of transistor circuits. ECC has
purchased $300,000 of Transistor’s convertible debentures
(convertible into 33%% of the total common stock) and
has agreed to buy $500,000 of senior notes.
Small Business Administration has licensed as an in-
vestment company Television-Recreation Capital Corp., Ill
Broadway, N.Y.C. The new company, with an initial cap-
ital of $305,000, will specialize in financing small businesses
in the TV & motion picture field. Its vp is George J.
Schaefer, onetime head of RKO.
Conrac, now a subsidiary of Giannini Controls (Vol.
17:6 p 1 6 ) , earned $100,000 in 1960 on $1.6-million sales,
reports Giannini Pres. Donald H. Putnam.
0fficers-&-DirectOrs stock transactions as reported to SEC
for March :
Allied Artists. Sherrill C. Corwin sold 4,500, held 17,400. Roger W.
Hurlock bought 700, held 21,700.
AB-PT. Simon B. Siegel exercised option to buy 1,785, held 4,947.
Arvin Industries. Orphie R. Bridges sold 300, held 1,025. Glenn W.
Thompson sold 100, held 5,900.
Audio Devices. C. J. LeBel sold GOO in private transactions, held
G7.814. Joseph K. McCammon sold 200, held 10,171.
Avco. D. K. Ludwig bought 1,000, held 1,000.
Avnet Electronics. Leonard Carduner sold 6,800, held 13,233.
Simon Sheib sold 6,900, held 31,087. Louis A. Tepper exercised option
to buy 445, held 2,661.
Beckman Instruments. George J. Renne exercised option to buy
266, held 1,061. W. W. Wright exercised option to buy 5,000, held 5,000.
Belock Instrument. Harry D. Belock sold 4,000, held 217,495. Jack
F. Fischer sold 3,100. held 30,770. Stanley R. Grant sold 1,091, held
4,502 personally, 2,250 as trustee.
Capital Cities Bsctg. Lowell J. Thomas sold 50,000 in private
transaction, held 114,567 personally, 4,267 for wife.
Cinerama. Wentworth D. Fling exercised option to buy 15,000,
held 16,050. John H. Hartley exercised option to buy 15,000, held 18,125.
Morris Schechter sold 100, held none.
Clarostat. George J. Mucher exercised option to buy 5,304, held
15,906 personally, 29,010 in trust. Victor Mucher sold 2,000, held 17,203
personally, 29,010 as trustee.
Collins Radio. Max W. Burrell sold 3,244, held 3,377.
Columbia Pictures. Alfred Hart bought 100, held 10,073 personally,
114,189 in Fico Corp. Leo Jaffe bought 5,805, held 5,976 personally,
114,188 in Fico Corp. Abraham Montague sold 600, held 5,266 personally,
114,188 in Fico Corp.
Corning Glass. Amory Houghton sold 2,300 form trusts, held
1,035,387 in trusts, 52,350 personally.
Daystrom. Samuel M. Kinney Jr. sold 100, held 500. Edward G.
Williams sold 600, held 551.
Electronic Communications. Donald D. King sold 700, held none.
Lorian W. Willey bought 500, held 1,100.
Emerson. D. D. Israel exercised option to buy 6,569, held 9,262.
General Dynamics. Lisle W. Adkins sold 300, held none. J. V.
Naish sold 600, held 7,100. Patrick J. Sullivan sold 300, held 100.
GE. George L. Irvine exercised option to buy 900, held 6,095. Sid-
ney J. Weinberg bought 500. held 2,000.
General Instrument. Moses Shapiro bought 7,500, held 36,100.
General Precision Equipment. James W. Murray bought 1,000, held
1,500. Gaylord C. Whitaker sold 400 and 1,260 more from trusts, held
6,176 personally, 21,065 in trusts.
General Telephone & Electronics. Carl D. Brorein exercised option
co buy 7,500, held 7,869. Russell B. Stearns sold 1,000 from trusts, held
4,064 in trusts, 26.190 personally.
ITT. John G. Copelin sold 500, held 3,825. Frederick R. Furth
sold 500. held 3,404. M. Richard Mitchell sold 400, held 3,148. Edward
D. Phinney sold 100, held 3,913.
Litton Industries. Roy L. Ash transferred 1,500 in community
property interest, sold 2,500 and 500 more as custodian, held 113,894
personally, 1,785 as custodian, 14,178 in partnership. Henry Salvatori
sold 13,000, held 65,470 personally, 13,325 subject to escrow by issuer.
Carl A. Spaatz sold 100 held 5,025. Charles B. Thornton transferred
1,200 in community property interest, sold 4,800, held 276,626 per-
sonally, 31.191 in partnership.
I.oew’s Theatres. Arnold M. Grant sold 10,500, held none.
Loral Electronics. Bernard R. Garrett sold 900, held 75. William
Lorenz sold 9,100, held 327,950.
MPO Videotronics, Arnold Kaiser sold 750, held none.
Magnavox. Richard A. O'Connor sold 6,657, held 87,297. Gerard M.
Ungaro sold 2,000, held 8,629.
MGM. Raymond A. Klune exercised option to buy 1,200, held
1,300. Robert Mochrie exercised option to buy 600, held 650. Howard
Strickling exercised option to buy 600. held 825.
Microwave Associates. Dana W. Atchley Jr. sold 1,300, held
10,200. Joseph C. Bothwell Jr. sold 1,000, held 4,000. Lawrence Gould
bought 1,250, held 2,000. Herman H. Kahn sold 5,400 through Lehman
Bros., held 14,600 in Lehman Bros., 200 personally. Walter P. Marshall
sold 100 and 400 more for minor children, held 100 personally, none for
minor children. Thomas F. McMains sold 1,000, held none. Richard M.
Walker sold 508, held 35,252.
Minn. Mining & Mfg. Carl E. Barnes bought 1,500, held 1,530.
Herbert P. Buetow exercised option to buy 4,000, held 78,274. Archibald
G. Bush transferred 25,000, sold 10,000, held 1,809,695 personally,
25,000 in General Guarantee Insurance Co. Lloyd A. Hatch sold 500.
held 23,514. Robert W. Mueller sold 1,000, held 12,947. Maynard H.
Patterson exercised option to buy 350, held 5,950 personally, 284 jointly
with wife. Cyril P. Pesek exercised option to buy 3,000, held 21,064.
Clarence B. Sampair bought 6,000, held 26,770. Hubert J. Tierney sold
2,000, held 10,590. Louis F. Weyand sold 500, held 222,075.
Muntz TV. Ben Regan bought 4,000, held 4,000.
National Theatres & TV. B. Gerald Cantor bought 10,000. sold
2,600 through Cantor & Son Inc., held 110,000 personally, none in Can-
tor & Son Inc.
National Video & Rico Electronics. Harold Cole sold 800, held 700.
Paramount Pictures. Y. Frank Freeman sold 1,000, held 500. Louis
A. Novins sold 100, held 691.
Pentron Electronics. Richard F. Donley sold 500, held 1,363.
Philco. Robert F. Herr sold 500, held 23,453.
RCA. Ewen C. Anderson received 142 under incentive plan, held
933. Elmer W. Engstrom received 130 under incentive plan, held 4,144.
Charles M. Odorizzi received 117 under incentive plan, held 9,305. Robert
W. Sarnoff exercised option to buy 3,121, held 13,730. Robert L.
Werner exercised option to buy 2,496, held 4,074.
Raytheon. Allen Reed exercised option to buy 4,003, held 5,110.
W. E. Stevenson exercised option to buy 1,150, held 4,238.
Siegler. Merrill L. Bengtson received 1,925 in exchange for Jack &
Heintz common in merger, sold 1,400, held 7,780. John G. Brooks sold
8,034. held 27,652. Robert L. Purcell sold 2,000, held 8,720.
Texas Instruments. P. E. Haggerty sold 500, held 118,646. W. F.
Joyce sold 1,000. held 6.045. R. W. Olson sold 100, held 10,322. Bryan
F. Smith sold 900, held 7,759 personally, 172 in trust. E. O. Vetter sold
400. held 6,277.
Thompson Ramo Wooldridge. Harold L. George sold 500, held
25,435. Guy Richard Moore exercised option to buy 368, held 4,700.
Raymond S. Livingstone bought 1,600, held 6,600. Edward P. Riley
exercised option to buy 550, held 2.080.
Trans Lux. Harry Brandt bought 19.300 and 100 more for foun-
dations, held 190,164 personally, 38,989 in foundations, 17,850 for wife,
210 in Marathon Pictures.
Transitron Electronic. Leo Bakalar sold 587,500, held 2,633,875.
Tung-Sol. Louis Rieben bought 730, held 12,704. Anthony Scala
bought 600, held 2,730 personally, 30 in joint tenancy.
20th Century-Fox. J. B. Codd sold 100, held none. Peter G. Leva-
thes bought l,500._held 1.500. James A. Van Fleet sold 200. held 300.
Varian Associates. William H. Chandler sold 500, held 1 185
Theodore Moreno sold 500, held 8,740. Howard R. Patterson sold 367,
held 116. H. Myrl Stearns sold 300, held 27,434 personally. 3,800 as
trustee, 20 in joint tenancy. Siguard F. Varian sold 200 from com-
munity property, held 72.G48 in community property, 22 personally
Vietoreen Instrument. D. M. Mayhew sold 1.000, held 2.160
Westinghouse. Albert Boyd bought 100, held 100. J. K. Hodnette
exercised option to buy 6,000, held 13.376. George G. Main sold 400
held 5,200 personally. 800 in trust. W. C. Rowland sold 1,000, held 2 516’
Zenith. Hays MacFarland sold 100, held 100 personally 500 in
corporation. Leonard C. Truesdell sold 100, held 1,500.
VOL. 17: No. 17
2f
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
American Electronics
1961 — qtr. to Mar. 31
$ 5,441,695
$ 30,622
$ 30,622
$0.03
1,177,708
1960 — qtr. to Mar. 31
6,938,208
225,310
204,139
.23
876', 880
Corning Glass
1961 — 12 wks. to Mar. 26
48,364,944
8,993,056
4,847,056
.71*
6,770,003
1960 — 12 wks. to Mar. 26
51,169,075
11,667,782
5,947,782
.871
6,754,600
Electronic Specialty
1961 — qtr. to Mar. 31
I96010
6,188,074
—
185,000
.21
543,885
GE
1961 — qtr. to Mar. 31
992,622,000
84,689,000
42,476,000-
.48
88,860,183*
Story on p. 22
1960 — qtr. to Mar. 31
957,433,000
107,300,000
52,614,000
.60
88,332,778*
GT&E
1961 — qtr. to Mar. 31
287,672,000
15,513,000
15,481,000
.22
70,600,000*
1960 — qtr. to Mar. 31
291,232,000
18,279,000
17,731,000
.26
66,902,000*
P. R. Mallory
1961 — qtr. to Mar. 31
19,745,337
1,640,406
781,797
.50'
1,469,739
1960 — qtr. to Mar. 31
22,410,026
2,256,238
1,073,068
.711
1,442,178
Minneapolis-Honneywell
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
103,152,981
100,441,803
4,303,719
6,161,293
.61
.88
7,015,898
6,998,478
Muter Co.
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
2,656,735
3,076,944
(13,894)
41,154
.05
880,461
839,523
Storer Bcstg.
1960 — year to Dec. 31
30,562,176
10,236,201
5,062,667
2.05
2,474,750
1959 — year to Dec. 31
28,114,937
9,367,906
5,336,682*
2.16*
2,474,750
TelePrompTer
1960 — year to Dec. 31
1959 — year to Dec. 31
4,841,043
3,761,721
51,969
(161, 496)9
.09
685,811
599,794
Texas Instruments
1961 — qtr. to Mar. 31
58,977,000
7,737,000
3,773,000
.95*
3,929,226
1960 — qtr. to Mar. 31
56,198,000
8,490,000
3,930,000
.99*
3,916,921
United Artists
1960 — year to Dec. 31
1959 — year to Dec. 31
108,531,000
95,068,000
4,295, 000^
4,111,000
2.58
2.47
1,664,218
1,664,218
Wilcox-Gay'
1960 — year to Dec. 31
9,495,498
311,741
.38
830,149s
1959 — year to Dec. 31
7,534,721
—
26,245
.01
3,326,998
Notes: J A Iter preferred dividends. “Includes non-i'ecurring income of
approximately $5 million resulting from recovery of certain war losses
incurred during World War II. “Average. ‘Includes non-recurring gain
of $581,614 (24tf a share) from sale of radio WAGA Atlanta. “Record.
'‘Includes special net credit of $797,000 from adjustment of prior years’
reserves. 7Parent of Majestic International, other subsidiaries. 8Reflects
reverse l-for-4 split. “Includes special charge of $39,752. “Unavailable
because of merger with D. S. Kennedy & Co. (Vol. 17:14 p21) and
switch to calendar-year accounting Jan. 1.
ATR Offering Suspended: Permanent suspension of a
public offering of stock by American TV & Radio Co., St.
Paul, under a Securities Act Regulation “A” exemption, has
been ordered by SEC. A final decision by SEC in the long-
pending case (Vol. 16:18 p21) said that stock-promotion
circulars issued by ATR were “materially false & mislead-
ing regarding its production & sales.” The suspension
order also criticized alleged failure by the company to
disclose that its market for auto-radio vibrators had
suffered “material decline” because of their displacement
by transistor radios.
Reports & Comments Available: General Instrument,
analysis, Tucker, Anthony & R. L. Day, 120 Broadway,
N.Y. 5 • Hazeltine, report, Thompson & McKinnon, 2
Broadway, N.Y. 4 • Globe-Union, review, A. M. Kidder &
Co., One Wall St., N.Y. 5 • Capital Cities Bcstg., memo,
Pistell, Crow Inc., 50 Broadway, N.Y. 4.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
Avco
—
$0.15
May 20
Apr. 28
Electronics Investment.
Q
.02
May 31
May 1
Electronics Investment .
Ex.
.47
May 31
May 1
GE Ltd
Q
7%
■Tun. 9
Apr. 25
GT&E
Q
.19
Jun. 30
May 22
Indiana General
Q
.15
Jun. 12
May 19
National Video “A” . . .
Q
.22 %
May 19
May 1
TV Shares Mgmt
SA
.20
May 31
May 5
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, April 20, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates
- 19%
22
Maxson Electronics
28%
3074
Aerovox __ _
8%
10
Meredith Pub.
41%
45%
Allied Radio .
26
28%
Metro Media Inc.
22%
24 >/4
Astron Corp. _ _
1%
2%
Milgo Electronics
25%
27%
Baird Atomic
.- 20 VS
22%
Narda Microwave
75/8
Cetron.
- 15%
16
Nuclear of Chicago
46
49%
Control Data Corp„_
._ 116
124
Official Films
3%
4%
Cook Elec. _
- 12%
13%
Pacific Automation
4%
5 Vi
Craig Systems
_ 16
17%
Pacific Mercury
8
9 Vs
Crosby Teletronics
_ 6
6Va
Philips Lamp
161%
167%
Dictaphone .. .
33
35%
Pyramid Electric
2% 3-3/16
Digitronics _
34
37%
Radiation Inc. __
27%
29%
Eastern Ind. _
20%
22%
Howard W. Sams
54
58%
Eitel-McCullough
. 17
18%
Sanders Associates
58
62
Elco Corp.
14%
16%
Silicon Transistor
8
9%
Electro Instruments _
. 28
31%
Herman Smith
13%
15'/4
Electro Voice _
11%
13%
Soroban Engineering
72
77%
Electronic Associates
- 37
39%
Soundscriber
16%
17%
Erie Resistor
_ 15%
17%
Speer Carbon
21%
23%
Executone
20%
22 >4
Sprague Electric
66%
69 %
Farrington Mfg.
20%
22
Sterling TV
3%
4 Vi
Foto Video _
6%
7%
Taft Bcstg. _
20%
21%
Four Star TV
. 20%
22%
Taylor Instrument
46
49%
FXR _ __ _
22%
25%
Technology Inst.
6%
7%
General Devices
18
19%
Tele-Broadcasters
2% 3-1/16
G-L Electronics
9%
11
Telechrome
14
15%
Gross Telecasting
_ 24%
26%
Telecomputing
6%
7%
High Voltage Eng. __
. 217
231
Time Inc.
97%
102
Infrared Industries _
_ 23
25%
Tracerlab
14%
16
Interstate Eng. _
25%
27
United Artists
8%
9 Vi
Itek _ __
58%
63
United Control
23%
25%
Jerrold
7%
8%
Universal Trans
2
2 Vi
Lab for Electronics _
- 61%
65%
Vitro _
23
24%
Lei Inc. _ _
- 9%
11
9.5/„ 9.Q/1R
Magna Theater
-3% 3-
13/16
Wells-Gardner
28%’
30%
Magnetics Inc.
- 11%
13%
Wometco Ent.
19%
21%
APR II. 24. I'JBl
24
Auxiliary Services
Admen View Pay TV: How pay TV and its commercial
counterpart will interact when both are available will be
researched by ARB once the Hartford pay-TV test by
Zenith gets rolling. And advertisers will have their eyes
on the results, according to Charles Benesch, Young &
Rubicam asst. dir. of media research, addressing an April
20 meeting of the American Mktg. Assn., N.Y. chapter.
John F. Maloney, Reader’s Digest dir. of research,
praised pay TV as “good business,” and said that “a well-
engineered but expensive type of pay-TV installation like
Telemeter can be profitable in a short time, even among
a relatively small share of the total TV audience.” A recent
MAB study in Toronto reflected “a group of pretty well-
satisfied customers,” Maloney said. “They don’t find pay
TV replacing regular TV. It is an adjunct, liked for qual-
ity, convenience and, above all, lack of commercials.” But,
he added, “new methods of communicating have a cyclical
pattern of a fast rise, then a plateau period. This we can
look forward to from the newest entry.”
Medical TV Gains: At least 26 of 85 U.S. medical
schools and 18 of 47 dental schools regularly use closed-
circuit TV to supplement education & research, according
to the Council on Medical TV. It estimates that the total
investment in TV equipment in the centers & govt, health
institutions has reached $3 million, and that by 1970 the
potential health-science TV market may amount to $45-50
million. The Council (an affiliate of the Institute for
Advancement of Medical Communication) has no statistics
on how many of the country’s 10,000 hospitals now use
closed-circuit TV for ward-monitoring and in-service train-
ing programs — but reports that “many” do.
CIBA-TNT Medical-TV Pact: Ten closed-circuit tele-
casts for medical groups across the country will be pro-
duced in the next 2 years by Theatre Network Television
for CIBA Pharmaceutical Products. The first of the con-
tracted series was CIBA’s 60-min. colorcast for April 19
annual meeting of the American Academy of General
Practice in Miami. CIBA’s Eidophor projector was used.
N.Y. Tests TV Traffic Control: A closed-circuit demon-
stration was recently staged by Motorola for traffic com-
missioner T. T. Wiley, using 8th Ave. between 50th and
57th streets as the test area. Four cameras relayed pic-
tures to a control center in a nearby vacant store. Wiley
is now considering a full-scale test on 3rd Ave.
NT&T Acquires Fifth CATV : The latest is in Alpena,
Mich. (Vol. 17:16 plO). Samuel P. Norton, pres, of Nation-
al Amusement, an NT&T div., told us that the purchase
price of the system, which serves almost 3,800 subscribers,
was approximately $550,000.
TV Cutback Critic Is Out: The pioneering medical TV
center in Washington’s Walter Reed Hospital complex,
closed Jan. 30 in an Army economy move (Vol. 17:6 pll),
may be revived — but with its civilian director missing &
programming curtailed. A report by senior Army officers
at Walter Reed recommends that the civilian position of
Dr. Paul W. Schafer, outspoken critic of the Army’s shut-
down decision, be abolished if the TV facilities are reac-
tivated.
Vhf Translator CPs: Ch. 11 & 7, Belt, Mont., to Bert B.
Williamson.
Educational Television
MPATI Poised for Flight: Much-postponed tests of the
Midwest Program on Airborne TV Instruction (Vol. 17:13
P 1 4 ) get under way this week. One of 2 DC6AB planes
equipped at Baltimore for the ETV project in 6 states is
scheduled to land at Purdue U.’s Lafayette, Ind. air field
April 25 for the start of a week’s trial flights. The 2nd
plane will be placed in stand-by line on the field a few
days later. No MPATI schedule for actual experimental
transmission of airborne lessons to 31 elementary & sec-
ondary schools was set in advance of the test flights. But
MPATI leaders hoped to get transmissions started early
in May in preparation for the start of full academic ETV
programming in Sept.
Ford Foundation Surveys ETV: A 68-page pictorial
report, published last week by the Ford Foundation, lauded
the growth of ETV as “a new cultural asset.” Highlighted:
( 1 ) Programming strides made by non-commercial stations.
(2) The use of TV by 250 colleges & universities for credit
courses. (3) The work of NET. (4) The growth of regional
networks linked by coaxial or microwave transmission or
videotape exchange. (5) The Midwest Program on Airborne
TV Instruction that will beam courses to schools in a
6-state area (see story above). Ford Foundation and
its 2 offspring organizations — the Fund for the Advance-
ment of Education and the Fund for Adult Education —
have contributed over $50 million for ETV development.
Ford Foundation Grants: ETV grants totaling $483,-
700 were announced by the Ford Foundation last week.
Funds to provide visits by educators to ETV installations
elsewhere: $1,400 to U. of Kentucky, $2,300 to Queens
College, $4,000 to Dallas Independent School District. The
U. of Florida has been given $26,000 toward the salaries
of teachers who will video-tape courses in chemistry, his-
tory and English or political science. The National Pro-
gram in the Use of TV in the Public Schools has received
$450,000 for an additional year’s experiments in the use
of TV in classroom instruction.
NAEB on Sudan Mission: Under contract with the
International Cooperation Administration, the National
Assn, of Educational Bcstrs. has sent a team to the Sudan
on a 2-year assignment to help the country develop its
radio facilities. Dr. Sydney W. Head of the U. of Miami
heads the NAEB mission. Clarence D. Phillips of the TV
center at the State U. of la. is studio engineer.
Technology
AT&T Ready To Rush Satellites: The first of several
experimental communications satellites could be delivered
by AT&T by Christmas, if govt, authorization is received
promptly, Pres. Frederick R. Kappel told the annual meet-
ing last week. “We can move quickly,” he said. “The sys-
tem we propose calls for a number of satellites orbiting a
few thousand miles in space. Each would contain equip-
ment to receive, amplify and retransmit communications
signals. Continuous service to Europe could be provided
with from 20 to 25 such satellites, and worldwide service
with about 50. We are confident that in a very few years —
3 or 4, maybe even less — we could have a full-scale system
in operation. But the immediate need is this: It is to get
a ‘bird’ in the air for- testing at the earliest moment.”
WEEKLY
APRIL 24, 1961
Television Digest
©1961 TRIANGLE PUBLICATIONS, INC.
1961 SUPPLEMENT NO. 4
The authoritative service for executives in all branches of the television arts & industries
Full text of
FCC Rules on Stereophonic FM Broadcasting
New Sec. 3.297 amending Part 3 of the Commission’ s Rules & Regulations to -permit FM broadcast stations to
transmit stereophonic programs on a multiplex basis, as adopted April 19, 1961 and released April 20, 1961, to
become effective June 1, 1961.
As announced in Appendix to FCC Report and Order Docket No. 13506, FCC 61-524 3143
1. New Section 3.297 is added to read as follows:
Sec. 3.297. Stereophonic Broadcasting.
FM broadcast stations may, without further authority,
transmit stereophonic programs in accordance with the
technical standards set forth in Sec. 3.322: Provided, how-
ever, that the Commission and the engineer in charge of
the radio district in which the station is located shall be
notified within 10 days from the installation of type-
accepted stereophonic transmission equipment of any
change therein, and: Provided further, that the Commission
and the engineer in charge shall be notified within 10 days
from the commencement of stereophonic operation, sched-
uded hours of such operation or any change therein.
2. Section 3.310 is amended by adding the following para-
graphs:
Sec. 3.310. Definitions.
(t) Cross-talk. An undesired signal occurring in one
channel caused by an electrical signal in another channel.
(u) FM stereophonic broadcast. The transmission of
a stereophonic program by a single FM broadcast station
utilizing the main channel and a stereophonic subchannel.
(v) Left (or right) signal. The electrical output of a
microphone or combination of microphones placed so as to
convey the intensity, time and location of sounds originat-
ing predominately to the listener’s left (or right) of the
center of the performing area.
(w) Left (or right) stereophonic channel. The left
(or right) signal as electrically reproduced in reception of
FM stereophonic broadcasts.
(x) Main channel. The band of frequencies from 50
to 15,000 cycles which frequency modulate the main carrier.
(y) Pilot subcarrier. A subcarrier serving as a con-
trol signal for use in the reception of FM stereophonic
broadcasts.
(z) Stereophonic separation. The ratio of the elec-
trical signal caused in the right (or left) stereophonic
channel to the electrical signal caused in the left (or right)
stereophonic channel by the transmission of only a right
(or left) signal.
(aa) Stereophonic subcarrier. A subcarrier having a
frequency which is the second harmonic of the pilot sub-
carrier frequency and which is employed in FM stereo-
phonic broadcasting.
(bb) Stereophonic subchannel. The band of frequen-
cies from 23 to 63 kilocycles containing the stereophonic
subcarrier and its associated sidebands.
3. Section 3.319 is amended to read as follows:
Sec. 3.319. Subsidiary Communications Multiplex
Operations: Engineering Standards.
(a) Frequency modulation of SCA subcarriers shall be
used.
(b) The instantaneous frequency of SCA subcarriers
shall at all times be within the range 20 to 75 kilocycles:
Provided, however, that when the station is engaged in
stereophonic broadcasting pursuant to Sec. 3.297, the instan-
taneous frequency of SCA subcarriers shall at all times be
within the range 53 to 75 kilocycles.
(c) The arithmetic sum of the modulation of the main
carrier by SCA subcarriers shall not exceed 30%: Pro-
vided, however, that when the station is engaged in stereo-
phonic broadcasting pursuant to Sec. 3.297, the arithmetic
sum of the modulation of the main carrier by the SCA
subcarriers shall not exceed 10%.
Note: Inasmuch as presently approved FM modulation
monitors have been designed to meet requirements for mod-
ulation frequencies of from 50 to 15,000 cycles, the use
of such monitors for reading the modulation percentages
during SCA multiplex operation may not be appropriate
since the subcarriers utilized are above 20,000 cycles.
(d) The total modulation of the main carrier, includ-
ing SCA subcarriers, shall meet the requirements of Sec.
3.268.
(e) Frequency modulation of the main carrier caused
by the SCA subcarrier operation shall, in the frequency
range 50 to 15,000 cycles, be at least 60 db below 100%
modulation: Provided, however, that when the station is
engaged in stereophonic broadcasting pursuant to Sec.
3.297, frequency modulation of the main carrier by the
SCA subcarrier operation shall, in the frequency range
50 to 53,000 cycles, be at least 60 db below 100% modula-
tion.
4. New Section 3.322 is added to read as follows:
Sec. 3.322. Stereophonic Transmission Standards.
(a) The modulating signal for the main channel shall
consist of the sum of the left and right signals.
(b) A pilot subcarrier at 19,000 cycles plus or minus
2 cycles shall be transmitted that shall frequency modulate
the main carrier between the limits of 8 and 10%.
(c) The stereophonic subcarrier shall be the second
harmonic of the pilot subcarrier and shall cross the time
axis with a positive slope simultaneously with each cross-
ing of the time axis by the pilot subcarrier.
(d) Amplitude modulation of the stereophonic sub-
carrier shall be used.
(e) The stereophonic subcarrier shall be suppressed
to a level less than 1% modulation of the main carrier.
(f) The stereophonic subcarrier shall be capable of
accepting audio frequencies from 50 to 15,000 cycles.
(g) The modulating signal for the stereophonic sub-
carrier shall be equal to the difference of the left and right
signals.
(h) The pre-emphasis characteristics of the stereo-
phonic subchannel shall be identical with those of the main
channel with l-espect to phase and amplitude at all fre-
quencies.
(i) The sum of the side bands resulting from ampli-
tude modulation of the stereophonic subcarrier shall not
cause a peak deviation of the main carrier in excess of 45%
of total modulation (excluding SCA subcarriers) when only
a left (or right) signal exists; simultaneously in the main
channel, the deviation when only a left (or right) signal
exists shall not exceed 45% of total modulation (exclud-
ing SCA subcarriers).
(j) Total modulation of the main carrier including
pilot subcarrier and SCA subcarriers shall meet the require-
ments of Section 3.268 with maximum modulation of the
main carrier by all SCA subcarriers limited to 10%.
(k) At the instant when only a positive left signal is
applied, the main channel modulation shall cause an up-
ward deviation of the main carrier frequency; and the
stereophonic subcarrier and its sidebands signal shall cross
the time axis simultaneously and in the same direction.
(l) The ratio of peak main channel deviation to peak
stereophonic subchannel deviation when only a steady state
left (or right) signal exists shall be within plus or minus
3.5% of unity for all levels of this signal and all fre-
quencies from 50 to 15,000 cycles.
(m) The phase difference between the zero points of
the main channel signal and the stereophonic subcarrier
sidebands envelope, when only a steady state left (or right)
signal exists, shall not exceed plus or minus 3 degrees for
audio modulating frequencies from 50 to 15,000 cycles.
Note: If the stereophonic separation between left and
right stereophonic channels is better than 29.7 decibels at
audio modulating frequencies between 50 and 15,000
cycles, it will be assumed that paragraphs (() and ( m ) of
this section have been complied with.
(n) Cross-talk into the main channel caused by a sig-
nal in the stereophonic subchannel shall be attenuated at
least 40 decibels below 90% modulation.
(o) Cross-talk into the stereophonic subchannel caused
by a signal in the main channel shall be attenuated at least
40 decibels below 90% modulation.
(p) For required transmitter performance, all of the
requirements of Sec. 3.254 shall apply with the exception
that the maximum modulation to be employed is 90%
(excluding pilot subcarrier) rather than 100%.
(q) For electrical performance standards of the trans-
mitter and associated equipment, the requirements of Sec.
3.317(a)(2), (3), (4) and (5) shall apply to the main chan-
nel and stereophonic subchannel alike, except that where
100% modulation is referred to, this figure shall include
the pilot subcarrier.
WEEKLY
NAB URRAR }
Television
may i
1961
MAY 1, 1961
1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 18
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Networks
LONG STATION-BREAK HASSLE continues with Y&R appealing
to FCC, NAB to halt "further over-commercialization." CBS, NBC
tell affiliates they may have to follow ABC 40-sec. pattern (p. 1).
Congress
KENNEDY WANTS "FLEXIBLE" FCC for faster case work. His
reorganization plan delegates decision authority to panels &
staffers, abolishes review staff (pp. 2 & 7).
FCC
FCC PROPOSES ANTI-PAYOLA RULES to implement new law,
also puts reporting burden on film producers (pp. 3 & 5).
ALLOCATIONS STATUS STILL QUO. No new FCC attempt to
get more vhf. Hopes still rest in stronger uhf, aided by all-channel-
receiver legislation (p. 4).
NAB
NEW BROADCAST EQUIPMENT to be shown at NAB: Develop-
mental TV tape recorders & automation systems by RCA, optical
multiplexer by GE, high-definition film chain by GPL (p. 8).
NAB CONVENTION SIDESHOWS in conjunction with May 7-10
sessions start early & run late, featuring everything from network-
affiliate meetings to business pioneers' reunions (p. 7).
Stations
STATION STEREO EQUIPMENT will be available from ITA in
60-90 days; some stations can buy basic conversion for less than
$1,000. FM station interest reported high (p. 4).
Consumer Electronics
3 MILLION TVs SCRAPPED in 1960, indicating more than nan ui
retail sales last year were replacements; 1.8 million sets went to
multi-set homes (p. 15).
STEREO FM ADAPTERS planned by all component hi-fi makers by
this summer. Adapters won't be interchangeable, they say (p. 16).
SYL VANIA EXTENDS WARRANTY on labor <S parts to 5 years for
transistor radios, one year on tube types (p. 16).
SONY'S TRANSISTOR TV with 8 Vfc-in. screen & rechargeable bat-
tery to be marketed in N.Y. next month, nationally by fall (p. 17).
Finance
ZENITH SALES & PROFIT SAG in 1961's first quarter as "intense
competition in all phases of the business" takes its toll, share-
holders are told at annual meeting (p. 19).
Film <S Tape
WHAT IT TAKES to sell a series: Hollywood executives put politics
& influence first; network ownership next, merit third (p. 11).
NTA BUYS DESILU series, pilots. Approximately $200,000 is price
for Desilu interest in 6 series, 9 pilots; NTA also pays about
$175,000 residuals to SAG (p. 12).
SAG WARNS PRODUCERS of TV commercials, charges some agen-
cies, producers use non-SAG actors (p. 12).
REVUE STRENGTHENS LEADERSHIP in TV film, firming up 16
series for next season; Screen Gems, Warners runners-up with 8
each (p. 12).
Other Departments
PROGRAMMING (p. 9). ADVERTISING (p. 10). PERSONALS (p. 14).
'APPEAL' TO FCC IN STATION-BREAK BATTLE: Direct appeal to FCC & NAB by a
major ad agency battling the ABC-TV-proposed expansion of station breaks from 30 to 40 sec. (Vol. 17:16 p7)
was the latest tactic in the Madison Ave. skirmishes surrounding this industry hassle. Appeal came from
Young & Rubicam Pres. George H. Gribbin, who is already on record with a gripe about long station breaks
to ABC-TV Pres. Oliver Treyz. This time, Gribbin pleaded his case in nearly identical telegrams to FCC Chmn.
Newton N. Minow & NAB Pres. LeRoy Collins.
No changes in present ABC 30-sec. breaks should be made "until NAB study of TV Code has oppor-
tunity to clarify Code inconsistencies and to set standards which will be in best interest of public, broadcast-
ers and advertisers," Gribbin urged. He added: "We are firmly convinced that any increase of local-station
break time can only lead to further over-commercialization."
Gribbin's wire reguested FCC Chmn. Minow to cooperate "in prevailing upon ABC and its affiliated
stations to cancel proposed increase of station-break commercial time" until NAB Code study is completed.
Gribbin's wire has no actual legal status at FCC. Minow was out of town on the Conelrad alert, didn't see
the telegram. It's expected that he'll refer it to the Commission for consideration next week — but it's most
unlikely that the FCC will intervene. It has no rules or policy on such matters. There's a remote possibility
that it might indicate some impression or leaning — but very remote.
It still seemed almost a certainty — barring FCC or NAB intervention or requests — that CBS & NBC
would follow ABC's suit. Indications of CBS planning went to agencies in mid-week in the form of a wire from
2
MAY 1, 1961
CBS-TV Pres. James T. Aubrey Jr. NBC senior vp David Adams handled the problem by a series of letters to
top agencies with which NBC does business.
Stated Aubrey's wire: "On April 7 we issued a letter stating it might be necessary for us to follow
suit if a competitive network were to extend its allowance for nighttime chain-break announcements. I want to
make certain that there is no misunderstanding of the position of the CBS-TV network relative to this proposal.
This network is strongly opposed to the adoption of a 40-second station break because we believe that this
practice would be shortsighted. We are in complete sympathy with your motives in opposing the adoption of
this measure."
NBC's letter follows a similar line, advising agencymen & clients that it may have to institute longer
breaks to meet competitive pressure and to provide added revenue to stations to maintain network solidarity
— even though it doesn't basically like the idea.
Taking obvious delight in the fact that an ABC -generated idea was causing CBS & NBC to alter their
basic network policies, ABC issued an official statement from Julius Barnathan, affiliated stations vp, which
contained more than a little tongue-in-cheeking. Said Barnathan of onetime ABC executive Aubrey's wire:
"If Mr. Aubrey sincerely believes CBS should not allow the slight increase in station breaks, then we expect he
will have the courage of his convictions and refuse to allow it on his network ..."
KENNEDY WANTS 'FLEXIBLE' FCC: "Greater flexibility" in redtape-bound FCC case proce-
dures — through delegation of decision-making authority & streamlining of routine — has been requested by
President Kennedy in concisely-written Reorganization Plan No. 2, submitted to Congress April 27 & scheduled
to become effective within 60 days.
Kennedy needed only 5 paragraphs to prescribe specific cures for some of Commission's administra-
tive headaches — and only 9 paragraphs in accompanying special message to tell Congress why his plan "will
make possible more economical & expeditious administration." (For text of plan, see p. 7.)
No opposition to FCC revamping is expected on Capitol Hill, where majority in either Senate or House
must be mustered to veto it. At FCC, where Commissioners & aides have long suffered under piled-on layers of
paper work, no outcries against Kennedy plan were heard. "It gives us tremendous discretion in dealing with
our case load," one knowledgeable staffer told us.
General objectives of plan had been anticipated in Washington (Vol. 17:17 pl6) and there were no
surprises in it except for explicit abolition of FCC's Office of Opinions & Review headed by Donald J.
Berkemeyer. No jobs were threatened, however. In fact, review staff will get more responsible assignments
under Kennedy spread-the-work reorganization.
Plan "will relieve the Commissioners from the necessity of dealing with many matters of lesser
importance & thus conserve their time for the consideration of major matters of policy & planning," President
told Congress.
Major change in present FCC procedures would be discretionary delegation by Commission of
adjudicatory & regulatory cases for decisions to panels of members, individual Commissioners, hearing
examiners or other staffers. Commission itself could review any such decision either on its own initiative or
on petitions by parties in cases. Any 3 members of 7- member FCC could call for mandatory review action
by full Commission — thus making sure that present Republican minority wouldn't be steamrollered by
Democratic majority. Mandatory requirement in Communications Act for oral arguments in adjudicatory
cases at request of any parties would be scrapped, however. And if lower-level decisions were unchallenged
on basis of record, they'd stand as actions by Commission itself. These could be enormous time savers.
FCC would make its own housekeeping rules to carry out reorganization, but Chmn. Minow would
get new authority as assignment officer. He'd act for Commission in parceling out cases. President said
nothing in plan about assignment of single members to write & sign opinions, but some such procedure prob-
ably will be adopted — in line with routine now followed at other regulatory agencies.
Minow would get no new powers over FCC budget-spending and appointment of top staff members
— although such added authority for agency heads was recommended by President in April message to
Congress on govt.'s over-all regulatory problems (Vol. 17:16 pi). In FCC plan, President obviously was setting
slow & cautious pace in drawing specific organizational charts for agencies.
Special message by President on general ethics in govt, preceded his Reorganization Plan No. 2 on
VOL. 17: No. 18
8
Hill. (Plan No. 1 covered SEC along lines followed for FCC.) Kennedy called for sweeping rewrite of existing
conflict-of-interest & ex-parte laws. Message was amalgam of reform proposals heard for years in & out of
Congress. General objective: Prevention of improper use of federal jobs for private gain. In contrast to brief
FCC plan, recommendations ran 6,000 words.
"Ultimate answer to ethical problems in govt, is honest people in a good ethical environment,"
President observed in his reform manifesto. But society's "moral tone is injured" — and govt, officials are
affected — by such evils as fixed TV quiz shows, and it's necessary now to set up formal safeguards against
"venality & double-dealing" within govt., Kennedy went on.
President said he's instructing FCC's Minow & all other agency heads to formulate rules-of-conduct
for all employes, and that he intends to deputize White House aide (presumably agency advisor James M.
Landis) as his coordinator of "ethics administration."
Kennedy also asked for new legislation to set up $10,000 fines and/or one-year jail sentences for
violations of proposed bans against: (1) Outside payments to govt, employes in connection with transactions
involving govt, business. (2) "Switching sides" from govt, to private parties in cases in which federal officials
have worked. In ex-parte field. President recommended law requiring agencies to institute "absolute
prohibition" against all back-door approaches — including any by members of Congress — in cases requiring
formal hearings.
Bi-partisan chorus of concurrence with Kennedy aims responded to ethics message on Hill. Unlike
FCC reorganization plan, his measures to improve govt, morals won't have force of law without affirmative
votes, however. And prospects for action on such reforms this year are little brighter than in other recent
sessions. No member of Congress takes anti-ethics positions in public. But many want no legislation which
might touch on their own conduct — such as their custom of interceding for constituents in regulatory cases.
FCC PROPOSES OFFICIAL ANTI-PAYOLA RULES: New anti-payola rules, to carry out
intent of Congress in amending law (S-1898), have been proposed by FCC which invited industry comments by
June 12. Nature of proposal was well foreshadowed by FCC's public notice last year (Vol. 16:39 p4) which
called attention to fact that law had changed.
Important new angle is provision affecting application of law to those other than broadcasters —
notably film producers. Commission proposes to relieve producers of any worry about films made before new
rules become effective — presumably in a few months. However, all films telecast after that date will have to
comply with new rules, and both producers & telecaster s will be required to see to it that proper announcement
is made if "valuable consideration" has been receive d. New rules aren't expected to bother TV film makers
much because they're fairly well geared for them — but feature film producers are likely to be disappointed.
Commission issued its proposal as Public Notice 61-546, Doc. 14094, copies obtainable from FCC. In
addition to changes in rules, Commission lists the 27 examples of what is & isn't verboten — as detailed by
Congress when it passed law. Commission adds 9 examples of its own, full text of which may be found on p.
5. Though proposed new rules specify "television stations," it's FCC's intention to make exactly same
provisions for radio. Herewith are additions to Sec. 3.654 of rules proposed:
"(a) When a television broadcast station transmits any matter for which money, services, or other
valuable consideration is either directly or indirectly paid or promised to, or charged or received by, such
station, the station shall broadcast an announcement that such matter is sponsored, paid for, or furnished,
either in whole or in part, and by whom or on whose behalf such consideration was supplied: provided, how-
ever, that 'service or other valuable consideration' shall not include any service or property furnished without
charge or at a nominal charge for use on, or in connection with, a broadcast unless it is so furnished in consid-
eration for an identification in a broadcast of any person, product, service, trademark, or brand name beyond
an identification which is reasonably related to the use of such service or property on the broadcast.
"(b) The licensee of each television broadcast station shall exercise reasonable diligence to obtain
from its employes, and from other persons with whom it deals directly in connection with any program matter
for broadcast, information to enable such licensee to make the announcement required by this section.
"(c) In any case where a report (concerning the providing or accepting of valuable consideration by
any person for inclusion of any matter in a program intended for broadcasting) has been made to a television
broadcast station, as required by Sec. 508 of the Communications Act of 1934, as amended, of circumstances
which would have required an announcement under this section had the consideration been received by
4 MAY 1. 1961
such television broadcast station, an appropriate announcement shall be made by such station.
"(e) Any films broadcast by any television station which were photographed for commercial exhibition
after the effective date of this subsection shall, in the absence of an adequate showing to the contrary, be
presumed to have been intended for television exhibition.
"(i) Commission interpretations in connection with the foregoing rules may be found in the Commis-
sion's public notice entitled 'Applicability of Sponsorship Identification Rules' and such supplements thereto
as are issued from time to time."
ALLOCATIONS STATUS STILL IS QUO: No significant change in TV allocations thinking is
apparent at FCC currently. Intention is still to try to make uhf more viable, with substantial hopes vested in
all-channel-receiver legislation. Commission's proposed law is still being studied by President Kennedy's
advisors, and there are reports of conflicting opinions among them. FCC's hope is that bill will at least be
forwarded to Congress for hearings & debate, with or without Administration's blessing.
There's no renewed attempt to get more vhf spectrum from military. Says Chmn. Minow: "I've heard
that some people believe I'm exploring this. Not at all. That idea was pretty well exhausted before I got
here." What he is discussing with White House aides, he said, is the matter of divided responsibility for
spectrum allocation between govt. & non-govt, users. "I believe," he says, "that there should be some group
or person with the responsibility of making the allocation between the 2 types of users. I don't care whether
it's an individual, a commission, or what."
Comr. Ford reiterated his let's-make-uhf-work ideas in an address April 28 before Ohio State's
Institute for Education by Radio-TV in Columbus — and he urged educators to do something about it before
non-TV users grab uhf. Telling them that need for action is "urgent," he said:
"When you stop to consider that uhf TV channels occupy nearly half of the usable spectrum below
1000 me, which is only lightly occupied by this service, you can appreciate the Commission's position in
attempting to retain indefinitely these channels for TV. There are some who doubt whether 82 or even 70
channels will ever be needed to fill the requirements of TV. It is my opinion that the future needs of ETV alone
could occupy a large portion of the uhf TV band." He also urged educators to back the proposed all-channel-
set bill. Noting that NAEB is studying ETV's future TV spectrum needs, he said:
"I should note that in future consideration by your engineers you should not consider yourselves
necessarily bound by present assignment rules for uhf TV channels in any proposal for exclusive use of such
channels, but should tailor a nationwide plan by variations in power, location, directional antenna, etc. to
achieve a well-engineered nationwide educational TV system."
Ford also kissed off concept of renewed attempts to get more vhf, reminding that the FCC concurred
with Defense Dept. & OCDM conclusions that they couldn't give up any vhf "without weakening to an
unacceptable degree our ability to maintain our national defense & security" and "that the proposals would
entail an expenditure by the govt, agencies of more than $5 billion for U.S. military operations alone."
STATION STEREO EQUIPMENT — TIMING & PRICES: Basic conversion to stereo may
cost some FM stations less than $1,000 — but most stations will have to pay considerably more, and the waiting
list is forming already for equipment which will start going to stations in 60-90 days.
Most equipment manufacturers are still indefinite about prices & even approximate delivery dates
for FM-station stereo conversion gear (Vol. 17:17 p6), but at least one FM transmitter manufacturer was ready
for FCC's stereo ruling and is ready with some answers. This is ITA Electronics Inc. (Industrial Transmitters &
Antennas), the 3-year-old Lansdowne, Pa. firm which says it is now the biggest supplier of FM transmitters.
"Interest in stereo by FM stations is very high," we were told last week by ITA Pres. Bernard Wise.
"We feel that the potential for stereo conversion in the first year is about 300 stations. We've been flooded
with inquiries ever since FCC's ruling came out. For example, we were called by 6 stations, all of which
wanted to be first in their market with stereo. The only trouble is that they're all in the same market."
ITA is offering 2 basic forms of stereo FM conversions — deliveries to start in 60-90 days. For stations
already using ITA transmitters (all of which have been guaranteed convertible to multiplex), ITA will supply
a stereo generator for $995. Wise said this generator will also work with some other make transmitters
which are set up for multiplex. For stations with transmitters not modified for multiplex, ITA recommends a
complete stereo exciter unit at $2,495.
VOl.. 17: Nn. 18
5
Basic conversion equipment is only part of the story, of course. Additional studio equipment is
required, such as stereo monitors & consoles (ITA will show production models at next week's NAB conven-
tion), stereo tape-playing equipment, stereo phono pickups, 2 complete audio channels, etc. In addition, all
station equipment must be checked & revitalized. Sloppy, halfway gear just won't work because of the
precision stereo requirements set forth by FCC. Antennas & shielding become far more critical because of
the technical complexity introduced by the problem of cross-talk (interference between the 2 carrier channels).
In some cases, old-style transmitters may have to be replaced
Stations currently multiplexing under SCA rules (background music, etc.) are in best position to start
stereo multiplexing with least expense, fuss & bother — because they already have much of the required equip-
ment and their broadcast gear presumably is already modernized & up to snuff for the strict requirements of
multiplex transmission. And, of course, under the FCC rules, stations can broadcast stereo programs & SCA
transmissions at the same time (using 2 subcarriers).
Some FM stereo receivers probably will be on market even before any significant number of stations
can broadcast stereo. Set makers' plans were rounded up last week (Vol. 17:17 pl8); for additional manufac-
turer comments, see p. 16 of this issue.
The FCC
More about
FCC ANTI-PAYOLA GUIDES: Proposing new rules to im-
plement the new anti-payola law which became effective
last Sept. 13 (see p. 3), the FCC said that it plans to
use the 27 examples given in House Report 1800 (Vol.
16:39 p4) — and to add 9 more of its own. Herewith is
the full text of the 9 :
28. An automobile manufacturer or dealer furnishes to a producer
of TV programs a number of automobiles with the understanding that
the producer will use them, or some of them, in some of his programs
which call for the use of automobiles ; and that the automobiles may be
used for other business purposes in connection with the production of
the programs, such as transporting the cast, crew, equipment and sup-
plies from location to location or transporting executive personnel to
business meetings in connection with the production of the programs.
There is no understanding that there will be any identification on the
television programs beyond an identification which is reasonably re-
lated to the use of the automobiles on the programs. No other considera-
tion is involved. Under such uses, no announcement is required.
29 (a) A hotel permits a program to originate from its premises
and furnishes hotel services, such as room and board, for cast, produc-
tion & technical staff, and also furnishes other elements for use in
connection with the programs to be broadcast, such as electricity and
cable connections, free of charge, and with no other consideration.
There is no understanding that there will be an identification of the
hotel on the program beyond that reasonably related to the use made
of the hotel on the program. No announcement is required.
(b) If the hotel pays money or furnishes free or at a nominal
charge any services or items which are not for use on or in connection
with the program (e.g., furnishing free or at a nominal charge room
& board for the producer for any period of time not related to the
production of the program at the hotel site), an announcement is
required.
E. Effective Date
30. Does Sec. 317 as amended on Sept. 13, 1960 apply to programs
or portions of programs produced or recorded prior to Sept. 13, 1960?
No, unless valuable consideration was provided to a broadcast
station (rather than to a producer or other person) for the program or
the inclusion of any program matter therein and the program was broad-
cast after said date.
F. Nature of the Announcement
31. A station broadcasts spot announcements which solicit mail
orders from listeners. The sponsor is merely referred to in the announce-
ments and in the mail order address as “Flower Seeds” or “Real Estate”
or “the Record Man.” Such a reference to the sponsor of the announce-
ments is insufficient to constitute compliance with the Commission’s spon-
sorship identification rules because it is limited to a descrption of the
product or service being advertised. The announcement requirement
conetmplates the explicit identification of the name of the manufacturer
or seller of goods, or the generally known trade or brand name of the
goods sold. (See Commission Notice entitled “Sponsor Identification on
Broadcast Stations." FCC 50-1207, 6 R.R. 835.)
32. A station broadcasts "teaser” announcements utilizing catch
words, slogans, svmbols. etc., designed to arouse the curiosity of the
public by telling it that something is “coming soon.” The snonsor of
the announcements is not named therein, nor is anv generally known
trade or brand name given, but it is the intention of the station and the
advertiser to inaugurate at a later date a series of conventional spot
announcements at the conclusion of the “teaser" campaign. Announce-
ments of this tvne do not comnlv with the Commission’s sponsorship
* entj6ca»ion rules. All commercial matter mu°t contain an explicit
iden'ificatmn of the advertiser or the generally known trade or brand
name of the goods being advertised. (See Memorandum Opinion & Order
In the Matter of Amendment of Sec. 3.119(e) of the Commission’s Rules,
FCC 59-y39, 18 it.K. 186U.)
33. A station carries an announcement (or program) on behalf of
a candidate tor public office or on behalf of the proponents or oppo-
nents of a bond issue (or any other public controversial issue). At the
conclusion thereof, the station broadcasts a "disclaimer” or states that
“the preceding was a paid political announcement.” Such announce-
ments per se do not demonstrate compliance with the sponsorship iden-
tification rules. The rules do not provide that either of the above-men-
tioned types of announcements must be made, but they do provide in
such situations that an identification be broadcast which will fully and
fairly disclose the true identity of the person or persons by whom or in
whose behalf payment was made. If payment is made by an agent, and
the station has knowledge thereof, the announcement shall identify the
person in whose behalf such agent is acting. If the sponsor is a cor-
poration, committee, association or other group, the required announce-
ment shall contain the name of such group ; moreover, the station broad-
casting any matter on behalf of such group shall require that a list of
the chief officers, members of the executive committee or members of
the board of directors of the sponsoring organization be made available
upon demand for public inspection at the studios or general offices of
the station.
34. Must the required sponsorship announcement on TV broadcasts
be made by visual means in order for it to be an "appropriate announce-
ment” within the meaning of the Commission’s rules ?
Not necessarily. The Commission’s rule does not contain any
provision stating whether aural or visual or both types of announce-
ments are required. The purpose of the rule is to provide a full and
fair disclosure of the facts of sponsorship, and responsibility for deter-
mining whether a visual or aural announcement is appropriate lies
with the licensee. (See Commission telegram to Mr. Bert Combs, FCC
Public Notice of April 9, 1959, Mimeo No. 71945.)
G. Controversial Issues
35 (a) A trade association furnishes a TV station with kinescope
recordings of a Senate committee hearing on labor relations. The sub-
ject of the kinescope is a strike being conducted by a labor union. The
station broadcasts the kinescope on a "sustaining” basis but does not
announce the supplier of the film. The failure to make an appropriate
announcement as to the party supplying the film is a violation of the
Commission’s sponsorship identification rules dealing with the presenta-
tion of program matter involving controversial issues of public im-
portance. Moreover, the Commission requires that a licensee exercise
due diligence in ascertaining the identity of the supplier of such pro-
gram matter. An alert licensee should be on notice that expensive
kinescope prints dealing with controversial issues are being paid for by
someone and must make inquiry to determine the source of the films in
order to make the required announcement. (See KSTP Inc., 17 R.R. 553
and Storer Bcstg. Co., 17 R.R. 556a.) A station which has ascertained
the source of kinescopes is under an additional obligation to supply
such information to any other station to which it furnishes the program.
(b) Same situation as above, except that the time for the program
is sold to a sponsor (not the supplier of the film) and contains proper
identification of the advertiser purchasing the program time. An addi-
tional announcement as to the supplier of the films is still required, for
the reasons set forth above.
(c) Same situation as in (a) or (b), above, except that only
excerpts from the film are used by a station in its news programs. An
announcement as to the source of the films is required. (See Westing-
house Bcstg. Co., 17 R.R. 556d.)
36. A church group plans to film the proceedings of its national con-
vention and distribute film clips "dealing with numerous matters of pro-
found importance to members of [its] faith” in order to “disseminate
to the American people information concerning its objectives and pro-
grams.” The group requests a general waiver under Sec. 317(d) of
the Communications Act so that it need not “waste” any of the short
periods of broadcast time donated to it by making sponsorship identifi-
cation announcements. In the below-cited case, the Commission did not
grant such a waiver because of the absence of information indicating
that the subject matter of the clips was not controversial and because
the alleged “loss” of a few seconds of air time was not of decisional
significance vis-a-vis Congressional and Commission policy relating to
issues of nublir imnortance. (See Petition of National Council of
Churches of Christ, FCC 60-1418.)
6
MAY I, 1961
Program-Form Opposition: 19 licensees, in an early
joint filing (now due June 1), offered vigorous opposition
to FCC’s proposed changes in its program form (Vol. 17 :9
p2, et- seq.) through counsel Pierson, Ball & Dowd. Their
conclusions read, in part: “The extensive and all-enxbrac-
ing program information that the Commission proposes to
require licensees to submit, by its very nature, raises grave
doubts whether the Commission is not embarked upon a
course of exercising supervision over programs and pre-
scribing program standards in a manner which seriously
impinges upon the licensee’s right to be free from Com-
mission censorship. Added to these grave Constitutional
doubts is the fact that the information which the Com-
mission would require applicants to submit is practically
worthless for the purpose of determining whether or not
the broadcaster is meeting any specific or general need of
the public.” However, the stations said, there is no harm
in some of FCC’s proposals — such as requiring applicants
to show their effort to determine community needs.
NBC-RKO Hearing Issues : FCC last week spelled out
the issues it proposes to explore in the NBC-RKO transfer
hearing: (1) NBC-RCA antitrust record. (2) Alleged pres-
sures by NBC on Westinghouse Bcstg. Co. and KRON-TV
San Francisco, in connection with its station acquisitions.
(3) Alleged trafficking by NBC & RKO. (4) Philco’s fi-
nancial qualifications. (5) Qualifications of Crowell-Col-
lier, which wants to buy RKO’s WGMS Washington, in
light of charges of “alarming” & “vulgar” programming
over its KEWB Oakland & KFWB Los Angeles and al-
leged engineering violations of its KDWB St. Paul. (6)
Details surrounding dismissals of Ch. 2 competitors of
KTVU San Francisco before it got its CP, alleged KTVU
trafficking, KTVU program performance. (7) RKO’s mul-
tiple-ownership situation — whether its holdings in CKLW-
TV Windsor should count as an over-the-ceiling 6th station.
President Calls Conelrad “Vital”: In his April 28
address over Conelrad during the civil defense drill, Presi-
dent Kennedy offered the following comment on Conelrad,
the need for which is questioned in some quarters: “Should
the United States ever be subjected to direct enemy attack,
Conelrad and the national emergency broadcasting system
will be vital to our defense. This carefully planned pro-
gram would prevent an enemy from using our radio sta-
tions to assist him and yet permit emergency broadcast-
ing such as you now hear. The voluntary participation of
the radio & television broadcasters of the nation at their
own expense is a commendable example of individual re-
sponsibility which is so essential to the survival of this
nation.”
“Frantic” KRLA Scored: A one-year probationary li-
cense renewal for radio KRLA Pasadena has been rec-
ommended in a joint initial decision by FCC hearing ex-
aminers James D. Cunningham & Herbert Sharfman, who
sharply criticized the station’s conduct. Rejecting pleas by
KRLA for a full 3-year renewal, they indicted the station
for: (1) “Frantic & undignified promotional activities.”
(2) “Obviously inept absentee direction marked by prog-
ressive irresolution [by licensee Donald Cooke].” (3)
“Failure of Cooke to keep informed about “program mis-
logging.” (4) “Censurable managerial immaturity &
operational shortcomings.”
Application Filed: Ch. 9, Redding, Cal., by Redding-
Chico TV Inc., headed by Robert C. Burris, ex-mgr. of
KEYT Santa Barbara, and including principals of KIEM-
TV Eureka.
GE Plans Satellite Company: GE filed for FCC ap-
proval last week a plan calling for the formation of an
international company to use satellites for worldwide
communications. The new organization is Communica-
tions Satellites Inc.., centered at 3198 Chestnut St., Phila-
delphia. Its president is H. W. Paige, gen. mgr. of GE’s
missile & space vehicle department. GE said that Com-
munications Satellites will function as an international
“common carrier’s common carrier” to provide a micro-
wave relay service to worldwide transmission of telephone,
telegraph and other communications signals by satellite.
Other U.S. companies in the communications & aerospace
fields will be invited to participate in the new company,
GE said, adding the suggestion that stock interest held
by any one company be limited to approximately 10c/c.
Ford Hits “Violence”: Many good things are on the
air, but “many other programs of an entertainment charac-
ter” aren’t in that category, FCC Comr. Ford told the In-
stitute for Education by Radio-TV in Columbus April 28.
He said “excessive violence on TV” makes for a bad bal-
ance. “It would seem to me that programs of this charac-
ter cheapen human life & tend to degrade individual human
beings as expendable,” Ford said in a panel session on
vital issues. On the other hand, he noted with approval
that an increasing number of public-service & educational
shows on TV are winning commercial sponsorship — “to
the credit of American businessmen.”
AFM Opposes WWL-TV Renewal: Formal opposition
to a license renewal for New Orleans’ Ch. 4 was filed with
FCC last week by the American Federation of Musicians.
Union Pres. Herman Kenin termed the action “the first
step in an all-out effort by the Federation to close the
shocking gap beween promise & performance by many
TV stations.” The AFM charged that WWL, in its original
application to FCC, gave elaborate assurances of extensive
use of live music— but “the station never employed a staff
orchestra, combo unit or string group— and” does not now
“employ a single staff musician.”
Problem Hearings Set: July 24 has been designated for
the start of the hearing on the renewal of radio WGMA
Hollywood, Fla., going into the qualifications of quiz-rigger
Dan Enright (Vol. 17:16 p4). WMPP Chicago Hts., 111. is
due to begin its hearing in Chicago July 6, on charges of
false statements to FCC (Vol. 17:16 p4).
Reno CP Due: Award of Ch. 4 to Circle L Inc. is pro-
posed in an initial decision issued by FCC examiner Basil
P. Cooper. Of 5 competing applicants, 4 dismissed and one
amended to another channel. None was paid or premised
anything for dropping out, Cooper said.
Dual Identification: Under a waiver of the rules
granted by the FCC, WLYH-TV (Ch. 15) Lebanon, Pa.
may now identify itself as “Lebanon-Lancaster.” FCC
Comr. Bartley dissented.
Vhf Translator CPs: Ch. 5, Terrebone, Ore., to Gray
Butte Televiewers Inc., to repeat KPTV (Ch. 12) Portland.
Short License: FCC has granted radio WIRA Ft.
Pierce, Fla. a renewal only to May 1, 1962 “to afford li- ,
censee an opportunity to demonstrate that it will operate ;
in full compliance with [FCC’s] technical & other i-ules.” j
ETV Comment Deadline Extended: FCC has moved I
from May 1 to June 1 its deadline for comments in the in- "
quix-y seeking ways & means of diverting a vhf channel
from commercial to ETV in N.Y. & L.A. (Vol. 17:14 p2).
VOL. 17: No. 18
7
Congress
More about
TEXT OF JFK’s FCC PLAN: The text of President Ken-
nedy’s FCC reorganization plan, as submitted to Con-
gress April 27 (see p. 2), follows:
Section 1. Authority to Delegate, (a) In addition to
its existing authority, the Federal Communications Com-
mission, hereinafter referred to as the ‘Commission,’ shall
have the authority to delegate, by published order or rule,
any of its functions to a division of the Commission, an
individual Commissioner, a hearing examiner, or an em-
ploye or employe board, including functions with inspect
to hearing, determining, ordering, certifying, reporting
or otherwise acting as to any work, business, or matter;
provided, however, that nothing herein contained shall be
deemed to supersede the provisions of Section 7(a) of the
Administrative Procedure Act (60 Stat. 241), as amended,
and provided, further, that in accordance with the pro-
visions of subsection (b) of this section the functions of
the Commission with respect to the filing of exceptions
to decisions of hearing examiners and the function of hear-
ing oral arguments on such exceptions before the entry of
any final decision, order or requirement as set forth in
subsection (b) of Section 409 of the Communications Act of
1934, as amended (66 Stat. 721), are hereby abolished.
(b) With respect to the delegation of any of its func-
tions, as provided in subsection (a) of this section, the
Commission shall retain a discretionary right to review
the action of any such division of the Commission,
individual Commissioner, hearing examiner, employe or
employe board, upon its own initiative or upon petition of
a party to or an intervenor in such action, within such time
and in such manner as the Commission shall by rule pre-
scribe, provided, however, that the vote of a majority of
the Commission less one member thereof shall be sufficient
to bring any such action before the Commission for review.
(c) Should the right to exercise such discretionary
review be declined, or should no such review be sought
within the time stated in the rules promulgated by the
Commission, then the action of any such division of the
Commission, individual Commissioner, hearing examiner,
employe or employe board, shall, for all purposes, including
appeal or review thereof, be deemed to be the action of the
Commission.
Section 2. Transfer of Functions to the Chairman.
There are hereby transferred from the Commission to the
chairman of the Commission the functions of the Commis-
sion with respect to the assignment of Commission person-
nel, including Commissioners, to perform such functions
as may have been delegated by the Commission to Commis-
sion personnel, including Commissioners, pursuant to Sec-
tion 1 of this reorganization plan.
Section 3. Review Staff. The review staff, created by
Section 5(c) of the Communications Act of 1934, as
amended (66 Stat. 712), together with its functions, is
hereby abolished. The employes of such staff may be
assigned as the Commission may designate.
JFK Backs ETV Research: Improvement & extension
of the Defense Education Act of 1958, including its Title
VII provisions for federally financed research in audio-
visual teaching techniques, have been recommended to
Congress by President Kennedy. He submitted an admin-
istration bill continuing the law, which is scheduled to
expire June 30, 1962.
Space Outlook Explored: The House Science & Astro-
nautics Committee under Rep. Brooks (D-La.) will hold
May 4-10 hearings on proposals for U.S. commercial use of
satellite communications systems. FCC Comr. Craven is
scheduled to testify May 5 on Commission proceedings in
the space field. Spokesmen for such companies at ITT,
AT&T, RCA, GE, General Telephone & Electronics and
Lockheed will appear May 10. Space allocations also will
be explored May 2 by the Senate Foreign Relations Com-
mittee. Chmn. Fulbright (D-Ark.) scheduled a delayed
hearing on U.S. ratification of the International Telecom-
munication Convention and on radio regulations adopted at
1959 Geneva sessions of the International Telecommunica-
tions Union (Vol. 15:52 p7).
Examiners Upgraded in Bill: Chmn. Carroll (D-Colo.)
of the Senate Judiciary Administrative Practice & Proce-
dure Subcommittee wants regulatory-agency hearing ex-
aminers to make final decisions in nearly all cases. He sub-
mitted a bill (S-1734) amending the Administrative Pro-
cedure Act so that decisions by the examiners will stand
unless agencies, such as FCC, find that errors in fact or
policy have been made. Co-sponsored by Sen. Hart (D-
Mich.), the measure would give even more authority to
FCC examiners than that provided in President Kennedy’s
FCC reorganization plan (see p. 2). Carroll said it would
cut down on “the huge — almost notorious — backlogs” of
cases now piled up at such agencies as FPC.
NAB
NAB Convention Sideshows: By latest count, there’ll be
26 scheduled meetings & functions for broadcasters before
& during NAB’s May 7-10 Washington convention — in
addition to officially programmed sessions & events. The
special sidebar features in Shoreham & Sheraton Park
hotels will include:
May 5 — Assn, for Professional Bcstg. Education, di-
rectors’meeting & dinner.
May 7 — NAFMB, membership meeting. Assn, of Maxi-
mum Service Telecasters, membership meeting. ABC Radio
affiliates, meeting. ABC-TV affiliates, presentation. ABC,
reception. NBC-TV affiliates, meeting. NAB TV Code
Review Board, luncheon. Broadcast Pioneers, membership
meeting. Clear Channel Bcstg. Service, membership meet-
ing. Community Bcstrs. Assn., meeting. Indiana Broad-
casters Assn., dinner.
May 8 — NBC Radio affiliates exec, committee, break-
fast. TV Stations Inc., breakfast. MST, breakfast. Day-
time Bcstrs. Assn., breakfast.
May 9 — Quality Radio Group, breakfast. Wis. Bcstrs.
Assn., breakfast. Broadcast pioneers, banquet. '
May 10 — Society of TV Pioneers, breakfast.
Govt. Turnout for NAB: Reception for govt, officials
May 9, during NAB’s Washington convention, is shaping up
as the largest ever. More' than half of the Senators and
representatives have accepted invitations, and mest of the
balance have yet to respond. The administration contin-
gent, from Vice President Johnson down, has accepted
almost en masse. Many Congressmen are scheduling post-
reception dinner parties, breakfasts, luncheons, etc. for
their respective states’ broadcasters — and vice versa.
According to govt, relations vp Vincent Wasilewski, “the
acceptances have been fantastic — building up to about SO'/o
of those invited.”
8
MAY 1, 1961
New Broadcast Equipment: The NAB convention— to be
held in Washington next week — is the traditional setting
for the unveiling of new broadcast equipment. This year’s
very newest gear will be in the FM stereo multiplex field,
although it’s doubtful that actual models will be shown
(Vol. 17:17 p6). Nevertheless, equipment manufacturers
will come to the convention loaded with information so
that they can answer the inevitable questions of broad-
casters.
In other fields, here are some of the new products
which have already been announced for showing at the
convention:
RCA will take over the Shoreham Hotel ballroom for
“the largest array of radio-TV equipment ever assembled.”
Featured will be “prototypes of 3 new & advanced TV tape
recorders,” a new advanced system for over-all station
automation utilizing the building-block principle, including
a slide projector cued & operated by a recorded tone sig-
nal from the new RT-7A cartridge tape recorder. RCA will
also show new microwave gear and military & space elec-
tronics which “suggest the shape of things to come for
the commercial broadcaster.”
GE will unveil an optical multiplexer in an exhibit
which “has been expanded to permit introduction of one
of the largest lines of new broadcast items in recent years.”
The new multiplexer was designed for GE by Eastman
Kodak for the GE-Eastman continuous-motion TV pro-
jection system, but can be used with any standard projector.
A new model of the projector will be shown for the first
time. GE will also display 2 new Vidicon camera chan-
nels, a new series of utility monitors and the new 35-kw
high-channel vhf TV amplifier.
GPL will introduce a high-resolution Vidicon film
chain, based on the system it designed for the military.
It is designed to deliver 800 lines of resolution in center,
600 lines corner.
Television Zoomar will show Studio & Super Universal
Zoomar with improved optics and new lens coatings.
TelePrompTer Corp. plans to showcase what it terms
“a revolutionary random-access family of slide & tape
selection devices,” according to Pres. Irving B. Kahn. The
devices are said to permit “remote selection of any of the
available 60, 100 or 500 slides or tape tracks in any random
order, or sequential selection of slides or tracks in either
a forward or reverse direction.” The 4 major pieces of
equipment shown in the random-access series include a
60-slide drum magazine selector adapted to a Telepro 6000
projector, 100 & 500-slide selectors, and a 100-track mag-
netic tape selector.
ITA Electronics will show stereo broadcasting equip-
ment (see p. 4), a complete new line of FM & AM trans-
mitters, automation equipment and a push-button console
combination unit for a single operator-announcer.
FCC NAB Panel Set: At a luncheon April 24, all 7
FGC members met with NAB’s top brass to discuss the
modus operandi of the Commission question-&-answer sesr
sion scheduled for May 10 during the convention in Wash-
ington. It was agreed that questions will be written out,
screened by NAB, not seen by Commissioners beforehand.
NAB Chmn. Clair McCollough will be the moderator. Those
attending the luncheon last week, in addition to McCol-
lough, were Pres. Collins, his asst. John Perry, and the
NAB vps.
Networks
DGA & Networks Still Talking: The 900 TV-radio
directors, asst, directors and stage managers represented
by Directors Guild of America are still working without a
contract (Vol. 17:16 p8). DGA-network negotiations,
temporarily suspended April 14, were renewed April 26,
but no agreement on the employment status of the union
members had been reached at week’s end.
NETWORK SALES ACTIVITY
ABC-TV
Stagecoach West, Tue. 9-10 p.m., part. eff. July.
Colgate-Palmolive (Ted Bates)
SurfSide 6, Mon. 9-10 p.m., part. eff. Oct.
Union Carbide (William Esty)
Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. May.
Johnson & Johnson (Young & Rubicam)
Asphalt Jungle, Sun. 9:30-10:30 p.m., part. eff. Sept.
American Tobacco (SSC&B)
ABC’s IVide World of Sports, Sat. a.m., part. eff. April.
Humble Oil (McCann-Erickson)
Bmstol-Myers (DCS&S)
Carter (SSC&B)
The Corrupters, Fri. 10-11 p.m., part. eff. Sept. 29.
Alberto-Culver (Compton)
Du Pont (N.W. Ayer)
Lever Bros. (J. Walter Thompson)
P. Lorillard (Lennen & Newell)
Union Carbide (William Esty)
The Fight of the Week, Sat. 10 p.m., co-spon. eff. May 6.
El Producto Cigar ( Compton )
Gillette (Maxon)
CBS-TV
Summer Sports Spectacular, Thu. June 8, 7:30-8:30 p.m.,
participations.
Watchmakers of Switzerland (C&W)
Family Classics, Sun. June 18 & Aug. 6, full-sponsorship.
John H. Breck (Reach, McClinton & Co.)
Daytime programming, Mon.-Fri. part. eff. May 17.
Nestle (McCann-Erickson)
NBC-TV
Robert Taylor — The Detectives, Fri. 8:30-9:30 p.m., part,
eff. fall.
Brown & Williamson
Warner-Lambert P harmeceutical (L&F)
The Joey Bishop Show, Wed. 8:30-9 p.m., co-spon. eff. fall.
Procter & Gamble (Benton & Bowles)
National Velvet, Sun. 8-8:30 p.m.; The Tab Hunter Show,
Sun. 8:30-9 p.m.; Whispering Smith, Mon.
9-9:30 p.m., part. eff. July 18.
Lehn&Fink (GMM&B)
Tales of Wells Fargo, Mon. 8:30-9 p.m., part. eff. Sept.
American Tobacco (SSC&B)
Lchn & Fink (GMM&B)
Bonanza, Sat. 7:30-8:30 p.m., part. eff. Sept. & June.
American Tobacco (SSC&B)
Procter & Gamble (Benton & Bowles)
Daytime programming. Sat., part. eff. June 17.
General Mills (Dancer-Fitzgerald-Sample)
Cracker Jack (Leo Burnett)
David Brinkley’s Journal, Wed. 10:30-11 p.m., co-spon. eff.
Oct. 11.
Douglas Fir Plywood (Cole & Weber)
VOL. 17: No. 18
9
Network Countdown on Space Shoot: The long-awaited
U.S. man-in-space shot, which may come tomorrow (May
2) between 7:45 & 8 a.m., will receive “the most far-flung
TV pool coverage in history,” all networks agreed late
last week. The TV & radio networks have each con-
tributed “as complete facilities and personnel as possible”
to provide live, taped, filmed & audio coverage. Pool
reportage will be fed simultaneously to all networks, but
each will be free to cut in with commentary or news
inserts.
Network pre-shot specials over the April 28-30 week-
end highlighted U.S. astronauts Glenn, Grissom and Shep-
ard. CBS Reports’ “Why Man in Space” on Fri. (10-11
p.m.) included an interview with Glenn, and NBC’s The
Astronauts (Sun., 7-8 p.m.) was a biographical study of
all 3 men. But ABC, in an attempt to get the jump on
network competitors (and NASA itself) prepared 4 sep-
arate 30-min. shows, 3 featuring individual astronauts
and one devoted to all the candidates. ABC hopes were
that NASA would make its final selection before air time
(Fri., 7:30-8 p.m.) of its one-shot space special, “Road to
the Stars.” By air time NASA hadn’t chosen the man.
NBC is Top Grosser: January gross time billings (be-
fore discounts) stood at $23 million at NBC-TV, a new
January record for the network and $2 million over Jan.
1960. NBC-TV was $136,000 ahead of CBS-TV and more
than $7 million ahead of ABC-TV by the same yardstick,
the network also claimed last week. The score, added NBC,
makes January “the 3rd of the last 4 months in which
NBC-TV has been the network leader in gross billings.” On
the network radio side, NBC also claimed the lead, topping
CBS “by almost 3 hours a week (14%)” and ABC “by more
than 5 hours (33%)” in terms of hours of sponsored radio
time. Count so far for NBC-TV in April: “An advantage
of more than 3 hours over each of its competitors” with a
total of 52 hours, 48 minutes of network TV sponsored time,
the primary gains due to increased daytime billings.
Hagerty Needles White House Press: Echoing senti-
ments expressed recently in Pittsburgh by his successor,
Pierre Salinger (Vol. 17:16 pll), ABC news vp James C.
Hagerty, former Eisenhower administration press chief,
last weekend blasted “press-conference trivia” in Wash-
ington. Addressing a group of Air Force information
officers, Hagerty recalled that on numerous occasions dur-
ing Presidential press conferences he handled: (1) Report-
ers would skip important international questions to dis-
cuss “silly, trivial” matters. (2) The President was seldom
given a chance to dwell on a single topic long enough to
present a full opinion. White House press conferences,
Hagerty made clear, don’t belong to the press. The ses-
sion, he said, “belongs to the President.” He added that he
had instituted a policy at ABC whereby any TV-radio
misstatements of news facts were collected on the air in
the same or equivalent time periods. In an April 28 tele-
gram to Salinger, Hagerty more directly expressed agree-
ment with New Frontier views on “common-sense report-
ing.” Said Hagerty: “Please inform President Kennedy
that I wholeheartedly support his speech before the pub-
lishers in N.Y. yesterday and that the ABC News depart-
ment will do its best to follow his national interest recom-
mendations.”
NBC SRC) on Bowls: More than 7 months before the
annual football bowl games, NBC-TV coverage of 4 of the
events is completely sold.
Programming
High Cost of Eichmann Reportage: Although the psycho-
logical effect on audiences of the extensive U.S. TV cover-
age given Adolph Eichmann’s trial is still debatable, the
tug on network & station purse strings is unquestioned.
Each network: (1) pays Capital Cities Bcstg. $50,000 for
daily 60-min. tapes of the proceedings; (2) maintains its
own news force in Jerusalem for outside-court coverage,
and (3) contributes, on a rotating basis, one-third of the
cost of editing, flying the tape over and feeding it to other
networks. Added to this are the costs of over a dozen pre-
& post-trial specials, most of which were unsponsored.
In the face of such financial facts, few local stations
are providing tape coverage of the trial. The N.Y. market,
where one-fourth of the world’s Jewish population resides,
is the one local-level exception. WNTA-TV has a daily
(Mon.-Sat. noon-1 p.m.) series, and WABC-TV is running
The Eichmann Trial (Mon.-Fri., 6:30-7 p.m.). WABC-
TV’s coverage is quite extensive.
Realizing the trial’s public-relations possibilities in
the N.Y. area, WABC-TV spent $23,000 on advertising &
promotion activities in preparation for its series. The cam-
paign included a series of full-page newspaper ads and the
mailing to viewers of some 24,000 copies of the 15-count
indictment against Eichmann. And, according to gen. mgr.
Joseph Stamler, it has paid off. Arbitron ratings for the
first week of the show were almost double the average
rating of The Tommy Seven Show, which it pre-empts.
Glickman Corp., a N.Y. real estate firm and one of the
few sponsors which does not equate sponsorship of the
trial with the black plague, has bought half of the Jim
Bishop-narrated series. “There’s no sales pitch,” said
Sidney Posner, vp of Glickman’s agency Newmark, Posner
& Mitchell. “We use only 90 seconds of the 3-minute com-
mercial time for a brief explanation of what Glickman is
and the message that the trial is being presented as a
public service.” The audience response has been “excel-
lent,” Posner said. “We feel the series has greatly added
to our public relations stature.”
Campbell-Ewald’s TV Findings: A special “Television
1960” study has been completed by Campbell-Ewald which
“explores the sociological & psychological meanings of TV
as a medium for entertainment, advertising and communi-
cation.” Some key findings: (1) “TV is, and will continue
to be, a tremendously important force in our society.”
(2) “The viewer is beginning to demand a variety of en-
tertainment . . . becoming more & more selective in his
TV tastes.” (3) “In terms of programming, Westerns &
specials generally are on the decline . . . suspense-mystery
shows are receiving more viewer attention . . . soap operas
are increasing in popularity, as well as adventure show's.”
(4) “Attitudes toward and time spent with TV differ by
social class. The upper class does not depend as heavily on
TV for entertainment & information.” (5) “Attitudes &
feelings . . . carry over directly into how people react to
commercials. The program is the setting or stage for the
advertising message.”
Prime Time Public Service: KRON-TV San Francisco
canceled Lockup, syndicated show regularly scheduled at
7-7:30 p.m., in order to rebroadcast in prime time President
Kennedy’s April 20th address on Cuba. The station carried
the network feed at noon, then ran the speech twice in
succession in the evening.
10
MAY 1, 1961
TV Self-Appraised at Ohio State: An appeal for a huge
new appropriation for ETV purposes, a strong reminder
that “ivory-tower snobs” won’t help public-service program-
ming, and a statement that TV isn’t ignoring intelligent
minorities were, highlights of the Institute for Education
by TV-Radio last week at Ohio State U.
RCA Pres. John L. Burns told delegates that “what we
need is more, not less, talk about the promise of ETV”
and that “to get ETV off the ground, on a national scale,
will require a massive injection of money in the area of
$2.5 billion dollars. It would be one of the most prudent
investments we, as a nation, could make — for achieving
a substantial upgrading of educational quality on a short-
run basis and at a cost we could afford.” The $2.5 billion
investment, Burns estimated, would buy “another 150 ETV
stations” & complete TV facilities.
A warning that programmers & advertisers must “take
a leaf from Hollywood’s golden dollar-bound book and
support Hollywood’s most faithful marriage, the union of
programming & public relations” was sounded by Westing-
house Bcstg. dir. of PR & special events Michael R. San-
tangelo. “While we are so busy trying to make public-
service programming a paid of show business, let’s put a
little show business into public-service programming,” he
added. “No one asks us to throw a professor into the
swimming pool at a lush party, but competition demands
knowledge of basic promotion techniques and the exercise
of a new ‘T.I.07 — total imagination output.”
TIO Director Louis Hausman told the American Coun-
cil for Better Broadcasts: “The surest way to get program-
ming of higher quality and taste is to have audiences with
better taste. This is exceedingly difficult in a democratic
society. I fear the superimposition of tastes and standards
of morality or excellence by a relatively small group of
people. . . .Yet tolerance for excellence is growing in
this country and mass media, including TV, have played a
part in this advancement,” he added.
NBC’s Twin Rating Surprise: A public-affairs show
in the Nielsen “top 10?” When the latest (for 2 weeks
ended April 2) Nielsen national ratings were issued last
week, NBC discovered it had pulled off this rating surprise
not once but twice in the same report. In the “total audi-
ence” ranks (homes tuning 5 minutes or more), “The Real
West” — a Project 20 show produced by Don Hyatt, nar-
rated by Gary Cooper and sponsored by Savings & Loan
Foundation — landed in 4th place with a 37.6 rating good
for 17,634,000 homes. In 7th place in the same listings was
another Project 20 show, “The Story of Will Rogers,”
sponsored by Purex. Both shows landed in the top 15
ranks in terms of average audience. The ratings, however,
produced an odd internal problem at NBC — i.e., they were
so high that NBC last week was seriously considering
de-classifying such Project 20 shows as “public affairs”
and including them (for sponsorship purposes) with
straight “entertainment” offerings.
TV Contempt of Court? Federal Judge Roszel C.
Thomsen has ordered an investigation to see if re-enact-
ment by WBAL-TV Baltimore of jury deliberations in a
kidnap-murder trial amounted to contempt of his court. He
had refused defense pleas for a new trial for convicted
Melvin Davis Rees Jr. as a result of the 60-min. TV show
in March (Vol. 17:15 p6), but said it raised contempt-of-
court questions. Judge Thomsen appointed attorneys Wil-
liam L. Marbury & William B. Somerville to conduct the
inquiry, featuring tapes of the WBAL-TV show.
Advertising
TvB’s Status Report: The “scope and dimensions of TV
today” are outlined in TV Basics U issued last week by
TvB. “The appeal of TV to many different types of
advertisers is matched only by its appeal to the public,”
TvB noted, citing: (1) A total of 5,566 product brands
used national spot and 1,485 used network TV in 1960. (2)
Total advertiser investment was $1.6 billion, while the
public spent $1.3 billion for TV sets. (3) TV is now found
in 46.9 million homes or 89% of all American wired homes.
(4) The number of sets in use is 54.4 million, 6.3 million
homes having 2 or more sets. (5) TV reaches almost
everyone in a single day, including 78% of all women, 70%
of all men, 89% of all teenagers and 99% of all children.
(6) It is the only ad medium in which CPMs have not
increased over a 5-year period. Spot TV CPM remains
unchanged from 1955, network CPM has declined 14%
while newspapers have increased 19%, magazines are up
22%, and outdoor is up 22%.
In a separate study on gasoline & lubricant advertis-
ers, TvB noted the recent dropping of TV by Shell, but
added that “a survey covering 57 stations which carried
the Shell programs showed 31 instances where Shell’s time
periods were bought by competitive gas and oil companies.
In 24 additional cases, competitors applied for Shell’s
time, but it was already sold.” Total 1960 billings for the
gas & oil advertisers were $40 million, up 22% from $32.8
million in 1959. Texaco led with $11,648,182, followed by
Standard Oil (N.J.) at $3,517,129 and Shell Oil at
$3,084,978.
TvB’s 5th annual spot-TV ad expenditures report
(Vol. 17:14 p2), released last week, showed food & grocery
product advertisers led all other classifications with 1960
billings of $165,188,000. Cosmetics & toiletries followed
with $56,623,000. Leading client users of spot TV were
Procter & Gamble ($55,084,440), General Foods ($18,540,-
740) and Lever Brothers ($16,535,560). Wrigley chewing
gum was the top brand advertiser with billings of
$7,810,000, followed by Lestoil with $7,107,000.
Ad People: William R. Hesse promoted from exec, vp to
pres., Benton & Bowles. He succeeds Robert E. Lusk, who
becomes chmn., succeeding William R. Baker Jr., named
honorary chmn. . . . Albert W. Reibling, former gen. mgr.,
Kudner’s TV-radio dept., and Bruce E. Crawford elected
Ted Bates vps . . . James Thrash named mgr. of TvAR’s
new Atlanta office.
Bert & Harry Bounced: TV’s 4-year-old “Bierstube”
commercial brother act — Bert & Harry Piel — breathed a
final breath last week, climaxing the long-run death scene
which began back in November (Vol. 16:49 pl3). At that
time Young & Rubicam, dissatisfied with Piel’s sales, per-
suaded its client not to renew a production contract with
Goulding-Elliott-Graham Productions, creators of Bert
& Harry. A new and different campaign was launched,
featuring the “Glorious Piel’s” jingle, but provisions were
made for re-runs of old Bert & Harry commercials during
the first 6 months of 1961. Now, it seems, the “Glorious
Piel’s” approach did not affect the drooping sales curve.
Many, including G-E-G, thought the time ripe to reinstate
Bert & Harry as full-time salesmen. But not Piel’s and
Y&R — instead, a new and expanded ad campaign will push
Piel’s new “full-flavor” beer. The slogan: “Taste what’s
happened to glorious, glorious Piel’s.”
VOL 17: No. 18
11
Why Rate Cards Are Complex: TV’s fondness for rapid &
frequent research analysis of its ability to reach audiences
is a major factor in creating constant showers of new
station rate cards. So. indicated Daniel Denenholz, vp &
research dir. of rep firm Katz Agency Inc., in an April 26
talk before the Advertising Agency Financial Managers
Group in N.Y. “If there were only one rating report per
market per year, many of our rate complications would
disappear,’’ he said pointing out the situation wasn’t likely
to change “since advertisers & agencies seem obsessed with
CPM and expect stations to adjust their rates to match
competitive CPM figures.”
Other agency pressures that underly the complexity
of many TV station rate cards, according to Denenholz:
(1) Agency requests for rates for a variety of announce-
ments, from 2 seconds to 2 full minutes. (2) The problem
of establishing equitable rates to reflect audience peaks &
valleys. (3) The changing patterns of discount structures
with the establishment of special plan and pre-emptible
rates. (4) Problems created by “combinability provisions”
( i.e ., combinations of applicable spot rates). (5) Problems
presented by protecting advertiser rates.
The situation, Denenholz said, isn’t going to make any
“fundamental” improvement, but may at least be eased for
both buyer & seller of TV by means of “uniform arrange-
ment of format & sequence” in station rate cards, by stat-
ing rates “in even dollars,” and by clear, concise language.
How Much Is That Wiggle in the Window? This
might have been the theme song last week at an FTC hear--
ing in NY.’s Foley Sq. in which General Motors continued
its stout denial of an FTC charge that the auto firm’s TV
commercials showing cars with clear plate-glass window
were misrepresentative — because the windows were actu-
ally rolled down. Ford Motor Co. had actually initiated the
hassle in a complaint to the National Better Business
Bureau, claiming that GM shot its TV commercials with
rolled-down windows to hide optical “wiggles.” GM deter-
mined not to be upstaged by an arch-competitor, came up
with a legal nifty. One of GM’s star witnesses was NBBB
vp Norman Gottlieb, who reported that he had inspected —
at Ford's invitation — a Ford-owned glass plant and found,
of all things, wiggles in Ford’s windows.
Analgesic Charges Denied: FTC allegations that false
claims have been made in TV & radio commercials for
American Home Products Corp.’s Anacin and Bristol-
Myers Co.’s Bufferin (Vol. 17:12 p8) should be dropped,
the analgesic makers said in formal denials of the com-
plaints. In both cases, FTC had protested that the adver-
tising falsely implied that the products relieved pain faster
than other remedies. American Home Products categori-
cally denied FTC’s complaint against Anacin. Bristol-My-
ers said that FTC had known about its claims for Bufferin
since 1949, but did nothing about them for 12 years — and
that the challenged advertising had been discontinued as
long ago as June 23, 1960.”
British TV Ad Tax Starts: A new British revenue-
raising gimmick — a 10% duty (or tax imposed on IT A
commercial program contractors for TV advertising they
sell— becomes operative this week. Effective May 1, the
special tax — calculated to bring in about $20 million an-
nually— was set up by Chancellor of the Exchequer Selwyn
Lloyd in his April 17 budget to Parliament. Immediate re-
sult of the levy will be that TV advertising rates charged
by most contractors will be increased 10% to meet it.
Film & Tape
WHAT IT TAKES TO SELL A SERIES: Hollywood TV film
executives, having just gone through an agonizing
selling season, have concluded that only the naive be-
lieve merit in a pilot or project is the principal factor
in its sale. This is not sour grapes — our informants in-
clude some of the principal sellers of product for next
season.
They have appraised the over-all situation and decided
the all-important factors, in order of importance, are:
Politics & influence; network ownership participation;
merit. The element of luck should be added, too, since if
a producer happens to have just the right type of show
for the right spot at the right time, he may make it.
We also queried advertising and talent agency execu-
tives, and they arrived at the same conclusions.
Having some of these factors but not others is not
enough to warrant a sale, our informants say. Examples:
Warner Bros, link with ABC-TV, strong as it is, wasn’t
enough to enable WB to sell a single new show (an ABC-
TV source told us the offerings lacked merit) ; Desilu’s
Counter-Intelligence Corps pilot was co-financed by Mc-
Cann-Erickson which liked the show, but was unable to
find a network slot. On the other hand, the element of
timing is illustrated by the sale of Four Star’s 60-min.
Robert Taylor Show to NBC-TV. That network had been
considering 3 other shows for the slot, but, as a net execu-
tive explained to us: “When we learned the Taylor show
was suddenly available, we took it.”
Executives put politics & influence foremost, because,
they contend, if a company or its sales agent doesn’t have
the entry with the top echelon at a network, it has virtually
no chance of selling. Producers and agents have even
lined up sponsors, but got nowhere because they didn’t
have an “in” with the networks. As for the political as-
pects, they say this is a complex business fraught with
intrigue and tactics which would make the title character
in What Makes Sammy Run look like a slowpoke.
It’s no secret that network ownership in a series is a
dominating one. There are few shows on network TV in
which the nets don’t have an interest, and sometimes that
interest is as much as 50%. We have talked with produc-
ers of series now on networks who frankly admit they had
to give away a substantial “piece” of their property to
get on the air.
Merit, which by normal standards would be the over-
riding consideration, ranks third on the list. The belief
in Hollywood is that while a network will not intentionally
buy a bad show, it is greatly influenced when it owns a big
piece of a property. This, executives say, is why some
shows of questionable merit remain on TV today.
It adds up to a cynical appraisal, but one which execu-
tives think is an honest one. Unlike the period before
networks exercised so much control, they do not blame
advertising agencies. Agencies, they contend, are as much
victims of network domination as they are. And some
agency executives say they have never taken such a
“pushing .around” from the networks as they do today.
Tri-Video Corp. (15 Central Park W., N.Y.) will film a
new half-hour weekly series The Presidents, based on high-
lights of each President’s administration and aimed at net-
work sale. Jack Goldstein is exec, producer, Eric Barnouw
script editor, Steven Sharf producer-director.
12
MAY 1, 1961
SAG Warns Commercial Producers: in a stern warning
to producers of TV commercials and ad agencies, Screen
Actors Guild said last week it will strictly enforce a con-
tract proviso stating every player in commercials must
be a SAG member in good standing. If he is not a SAG
player, he is required to join the Guild not more than 30
days after his first job, the actors’ union pointed out.
A SAG spokesman told us use of non-SAG players or
actors not in good standing (usually because they haven’t
paid their dues) is practiced by companies both in N.Y.
and Hollywood. He said the Guild did not know how many
companies & agencies are involved, but asserted there has
been sufficient investigation to warrant the crackdown.
SAG charged certain agencies have “consistently
failed” to check SAG on the Guild standing of players they
plan to use. As a result, the Guild has sent all signatories
letters reminding them the contract provides for monetary
damages for breach of contract, and asserting that effective
May 1, it will file claims for $215 per infraction against
any employer who uses players in violation of the contract.
MGM’s First Post-’48s: MGM is the latest movie major to
tqke the plunge in selling its post-1948 backlog to TV.
Although MGM hasn’t announced the package officially,
it’s due to be showcased at the upcoming NAB convention
and details of it are quietly circulating among some key
film buyers. The package will be called “Best of the
Fifties” and will contain 30 features drawn from MGM’s
backlog of some 400 features not in TV circulation. Asking
prices, we’ve learned, will be above the per-picture levels
for MGM’s pre-1948s by a considerable mai'gin but are
comparable to prices sought by 7 Arts for Warner Bros.’
post-1948s.
Station film buyers will find that the package contains
the usual spread of good, fair and indifferent pictures,
with nothing that really qualifies as a blockbuster {i.e.,
no films like “An American in Paris,” “Bridge on the
River Kwai,” “Exodus,” etc.). A pre-NAB preview of
some of the stronger titles in the MGM package: “The
Actress,” “Kind Lady,” “In the Good Old Summertime,”
“Lone Star,” “Crest of the Wave,” “Mr. Imperium,” “Red
Danube,” “Skipper Surprised His Wife,” and “Yellow Cab.”
* * *
New 7 Arts Package: Expected to be showcased at
NAB is a new package of at least 40 post-1948 pictures by
7 Arts, which has begun to talk details of another group of
Warner Bros, movies with film buyers. All of the 7 Arts
films, it’s said, are post-1950 but non are post-1955. Nearly
40% of the pictures will be available in color. Titles haven’t
been officially released, but reportedly the package heavy-
weights will be “Young at Heart” (Doris Day), “East of
Eden” (James Dean), and “Captain Horatio Hornblower”
(Gregory Peck). The price line, as in the 7 Ai*ts release of
the previous “Volume I” 40-picture package, will be high.
Sturm Studios, currently branching out from its pres-
ent commercial-production base, is planning pilot produc-
tion shortly on a 30-minute cartoon show titled Cactus
Sidney. According to Sturm Studios Pres. Harold Hackett,
the show will be “a slapstick satire on Westerns aimed at a
kid audience and designed for a time period of around 7:30
p.m.” Cartoon shows, currently booming in popularity,
aren’t cheap, according to Hackett. Their average budget
this fall will be $60-65,000 per episode as against an aver-
age of $48-52,000 for live-action shows.
NTA BUYS DESILU SERIES: NT A and Desilu Productions
last week settled their lengthy squabble when the syn-
dication company bought out Desilu ’s interests in 6
half-hour film series and 9 pilots (Vol. 17:7 pl2).
Consideration involved is approximately $200,000,
we’re informed by insiders. In addition, NTA is paying
the Screen Actors Guild about $175,000 in residuals on the
series. SAG had demanded residuals last Febniary, alleg-
ing Desilu was delinquent in its payments. At that time
Desilu administrative vp Edwin Holly acknowledged Desilu
was originally responsible for payments, but said he
thought there was a change when Desilu terminated its
distribution contracts with NTA. Under terms of the orig-
inal deals, NTA financed and Desilu produced the series.
The 30-min series, valued by NTA at $8 million in orig-
inal production costs: U.S. Marshal, (78 episodes); The
Sheriff of Cochise (78); Grand Jury (39); This Is Alice
(39); Walter Winchell File (39); Official Detective (39).
Pilot films bought are You're Only Young Twice, star-
ring George Murphy & Martha Scott; The Last Marshal;
The Wildcatters; Tonight in Havana, starring Ricardo
Montalban; Rikki of the Islands ; The Silver Frame;
Country Doctor; Just Off Broadway and Dallas.
NTA is currently marketing the 156 Marshal and
Cochise films in combination for across-the-board stripping
under the title The Man from Cochise.
Announcement of settlement of the NTA-Desilu situa-
tion was made by NTA Chmn. Oliver A. Unger and Desilu
Pres. Desi Arnaz.
Desilu ownership in U.S. Marshal was 34.4%; The
Sheriff of Cochise, 26.7% ; Grand Jury, 40% ; This Is Alice,
42.5%; Walter Winchell File, 34.5%; Official Detective,
40%.
REVUE STRENGTHENS FILM LEADERSHIP: Revue Studios
will dominate the Hollywood TV film production pic-
ture again in the 1961-’62 season. The MCA subsidiary
already is assured of 16 series even though all sales for
next fall aren’t wrapped up. Revue was leader this
season in total sales with 14 shows. For the current
1960-’61 season, Revue also leads in sales of new series,
with a total of 7. Runners-up in new-show sales were
Four Star Television, MGM-TV, Screen Gems and 20th
Century-Fox, 3 each.
Following Revue in sales for next season are SG and
Warners with 8 series each; CBS Films with 7 shows; Four
Star and Marterto with 5 each; MGM-TV and 20th Century-
Fox TV with 4 each.
Next-season sales represent an increase for SG, which
has 7 this season; Warners’ total is unchanged; CBS is up
from having 6. Four Star’s total is down sharply from 12
shows this semester. MGM-TV is up from its 3, 20th
Century-Fox TV is the same, and Marterto raised its score
from the 3 shows it has this season. (Marterto is the
Danny Thomas company in which producer-director Sheldon
Leonard and exec, producer Louis Edelman are partners.)
Barring any last-minute sales, Desilu Productions will
wind up with just one series — The Untouchables.
Three of last year’s half-hour entries have been
expanded to 60-min. shows, in line with the trend toward
the hour. These are Four Star’s Robert Taylor series;
Revue’s Wells Fargo, and CBS-TV’s Gunsmoke.
Among the new sales, comedies are dominant, with
action-adventure second.
VOL. 17: No. 18
13
NEW YORK ROUNDUP
Film-Tape Marriage in N.Y.: “One out of every 4 tape
commercials made today has film inserts, and film-in-tape
is becoming more common all the time,” Videotape Pro-
ductions vp-gen. mgr. John B. Lanigan told us last week.
A “gentlemen’s agreement” for film-tape co-operation be-
tween Videotape Productions and Robert Lawrence Pro-
ductions, announced April 24, was motivated by this
growing trend, Lanigan explained.
Not a merger in any way, according to Lanigan, the
Videotape-Lawrence “co-operative deal” will combine both
firms’ creative and sales forces “to complement our indi-
vidual activities in tape and film commercial production.”
It is primarily a “business-getting device,” he said, based
on “the highly successful concept of department-store
shopping.” Since an advertiser’s requirements “are dif-
ferent at different times,” added Lanigan, “we will provide
the client with production continuity, and it will put both
Videotape and Robert Lawrence in a better competitive
position.” No financial formula has been worked out as yet,
according to Lanigan. He also stressed that, because of
union regulations, no production personnel will be inter-
changed. The first co-operative commercial, for an un-
named client, goes into production this week.
Cartoon Award: National Cartoonists Society awarded
its silver plaque for “best animated cartoonists” to Bill
Hanna and Joe Barbera in N.Y. April. 25. Specially cited
was The Flintstones as “the first 30-min. situation comedy
to be produced in animation and the first all-original, ani-
mated cartoon program to play prime network time.”
Screen Gems vp Charles Fries accepted the plaque for the
creative team, which will have 5 hours per week in network
& spot TV next fall ( Flintstones , Huckleberry Hound,
Quick Draw McGraw, Yogi Bear and Top Cat). SG an-
nounced last week that The Flintstones has been sold in
Japan and 4 Latin American countries — Mexico, Venezuela,
Argentina and Uruguay. Huckleberry Hound, “the first
made-for-TV animated series to undergo any dubbing,” is
now syndicated in over 30 countries.
Winnie All Over: ABC-Screen Gems documentary
series, Winston Churchill — The Valiant Years may well be
the “most available” TV property around. The show is
still running on ABC-TV (Sun. 10:30-11 p.m.) ; Screen
Gems is syndicating it internationally; ABC plans re-run
episodes for next season. Now Edward Dalton (Metrecal),
in a low-pressure promotion drive, is offering 16-mm
prints “for free group loan,” available to any educational
or social organization “simply by addressing a request to
the nearest office of Association Films.”
Barry Re-enters TV : The ex-host of Twenty-One,
Tic Tac Dough and other now defunct quiz shows will pro-
duce, host and syndicate a new “interview-variety show
with children” — Kidding Around — which debuts on
WNTA-TV N.Y. May 6 (Sat., 7-7:30 p.m.). He thus fol-
lows his former quiz-show-producer partner Dan Enright,
who entered the syndication field 2 months ago via a co-
production deal with Screen Gems (Vol. 17:9 p8).
Add Syndication Sales: Ziv-UA’s King of Diamonds
lias now been bought by 83 stations, including the 5 largest
cities in the country. Newest sales include WGN-TV
Chicago, WCCO-TV Minneapolis.
HOLLYWOOD ROUNDUP
How to Purify an ‘Outlaw’: NBC-TV is revamping its
60-min. The Outlaws series for next season, in line with
the network’s policy on physical violence (Vol. 17:17 pl4).
Just what the new format will be hadn’t been decided
at week’s end, but there was talk it might be more of a
“family show” than a Western. When we asked an NBC-TV
source if the title would remain, he replied “I don’t know.”
As a result of the “purifying” process, star Barton
MacLane has quit the series. Producer Joe Dackow is out
of the picture, and the show has temporarily been taken
over by Frank Telford, producer of The Americans.
Whether Telford remains with what was once The Outlaws
depends on the fate of Americans — still undecided.
MGM-TV puts National Velvet into production June 19
for next season. Robert Maxwell is exec, producer and
Rudy Abel is producer . . . Screen Gems’ The Donna Reed
Show goes into production for next season May 15, with no
production hiatus. Production began last week on the final
3 episodes for this season . . . Four Star Television pro-
ducer Sam Peckinpah (The Westerner) has left the studio.
. . . Four Star is considering expanding its half-hour
McKeever & the Colonel to 60-min. ... CNP finished pro-
duction on its The Jim Backus Show at MGM.
AAAA Mulls Modernization: Representatives of the
branches of Associated Actors and Artistes of America met
last week in Hollywood to discuss, among other subjects,
interchangeability of membership and modernization of
AAAA procedures. Actors’ Equity, AFTRA, American
Guild of Musical Artists, AGVA, Screen Actors Guild and
Screen Extras Guild were represented.
Marterto Productions, the Danny Thomas-Sheldon
Leonard-Louis Edelman company, is working on plans for
the 1962-63 season, its first pilot project to be My 15 Blocks
. . . Desilu Productions Pres. Desi Arnaz is recovering
from a virus infection.
KTTV Los Angeles’ syndication div. will handle syn-
dication of the Lie Detector series . . . Warners is sending
a company of 60 to Miami in June for filming of SurfSide 6
sequences . . . Ex-Ziv-UA casting director Larry Parke has
turned actor with a role in a Roaring 20’s segment.
Moffett Enterprises Inc. will film its syndicated series,
The Peter Lorre Playhouse, at KTTV Los Angeles . . .
Desilu’s 2 music companies, Bruin Music & Addax Music,
have signed Lou Levy as publishing representative.
Ziv-UA has completed production of its Case of the
Dangerous Robin series, and producer Richard L. Bare
has left the company.
Producer Jerry Wald tells us he is continuing his
negotiations with NBC-TV to produce specials, and he
expects to do one 3-hour special a year beginning next fall.
People: Bert Granet, Desilu Productions exec, pro-
ducer has left Desilu after 5 years with the company. Re-
marked Granet to us: “TV is stultifying. I am terribly
disgruntled and disappointed with the medium. I hope to
return to motion picture production.” . . . George Le Maire
named exec. asst, to MGM-TV production vp Robert Weit-
man . . . David Davidson, president of Writers Guild of
America East, has been elected WGA national chairman
. . . Keith A. Culverhouse named MGM-TV sales prom. dir.
14
MAY 1, 1961
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK,
Business Manager
MERRILL PANITT, Editorial Director
HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
Sterling 3-1755
ALBERT WARREN, Chief
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WM. J. McMAHON Jr.
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Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John F. Day, ex-CBS News vp, named exec,
vp of Pacifica Foundation and gen. mgr. of its radio WBAI
N.Y. . . . Arthur J. Johnson appointed co-op & network
station sales & planning mgr., NBC-TV . . . William J.
Hubback, ex-KOMO-TV Seattle, named mgr. of upcoming
KOXO Portland, Ore., due to begin operations next fall.
Harold McFadden, ex-McCann-Erickson, San Juan,
P.R., named gen. mgr., WKAQ-TV San Juan, P.R., suc-
ceeding Robert Lands, now in agency field; since the death
of El Mundo publisher Angel Ramos last September, own-
ership of his TV-radio stations as well as newspaper is in
the hands of a foundation trust . . . Ernest G. Byrne, ex-
KMOX-TV St. Louis, named exec, producer, Irish Tele-
vision. He was born in Dublin . . . Gordon Fuqua named
mgr. of NT&T’s newly-acquired CATV systems in Man,
Logan and Bluefield, W.Va.; he had held same post
with Bluefield TV Cable Co., before NT&T bought it (Vol.
17:16 plO) . . . Don and Lee Colee, ex-WTVH Peoria vp-
gen. mgr. and gen. sales mgr., respectively, assume same
posts at WTTG Washington . . . George Finnegan and
Clyde Dutton replace the Colees at WTVH as gen. mgr.
and sales mgr. respectively . . . John H. Bone named gen.
mgr., WTVP Decatur, 111.
Gordon Davis, radio WIND Chicago gen. mgr., ap-
pointed West Coast mgr., WBC Productions . . . James
Burke, ex-CBS, named news & public affairs dir., WGR-
TV & WGR Buffalo . • . George S. Bertram, Swift Cana-
dian Co., re-elected pres., BBM. Ross A. McCreath, All-
Canada Television, and John F. Glasier, Ford Motor Co.,
named vps.
William Moyers, associate dir. of the Peace Corps,
speaks at Station Representatives Assn. Silver Nail Award
luncheon May 3, Waldorf-Astoria, N.Y. . . . Joseph W.
Shea, legal advisor on deceptive practices in FTC’s Bureau
of Investigation, promoted to Commission secy. . . . Charles
E. (Chili) Nobles, inventor & developer of airborne TV,
receives Westinghouse Electric Corp.’s Order of Merit . . .
Jack Thompson named to head TV-radio sales development
dept., Branham Co. sales reps . . . Kenneth L. Yourd re-
signs as business & legal affairs vp, NET . . . Ben Kauf-
man, TV reporter & publicist, will head the Zakin Oo.’s
new PR div,
Meetings Next Week: NAB annual convention (May
7-10). Sheraton Park Hotel, Washington, D.C. • Society
of Motion Picture & TV Engineers 89th semi-annual con-
vention (7-12). Theme: ‘‘International Achievements in
Motion Pictures & TV.” King Edward Sheraton Hotel,
Toronto • IRE national aerospace electronics conference
(8-10). Biltmore & Miami Hotels, Dayton, Ohio • Best.
Pioneers 20th annual dinner (9). Sheraton Park Hotel,
Washington • Assn, of National Advertisers workshop on
international advertising (11). Plaza Hotel, N.Y. • Conn.
Bcstrs. Assn, annual meeting (12). The Waverly Inn,
Cheshire, Conn.
Stations
WNTA-TV Saga Nears End: That sale of WNTA-TV
N.Y. to an ETV group (Vol. 17:17 p7) inched along toward
completion last week. NTA Chmn. Oliver Unger termed
the relationship between NTA and the purchasing group
(which is headed by onetime First National City Bank
Chmn. Howard E. Sheperd) as “agreement in principle.”
Other members of the blue-chip group include: John D.
Rockefeller III, Steuben Glass Pres. Arthur A. Houghton
Jr., ex-N.Y. Life Insurance Co. Chmn. Devereux C. Josephs,
N.Y.U. Chancellor Dr. George D. Stoddard, and National
ETV & Radio Center Pres. John D. White. Why was the
sale taking so long? Sources close to WNTA-TV gave us
2 unofficial reasons: (1) Several WNTA-TV depts. — such
as sales, promotion, commercial traffic, etc. — would be
eliminated if the station became an ETV outlet, and the
present job-holders are being given a chance to re-locate.
(2) The new group has only the most general plans con-
cerning the station’s program structure, and wants to map
them later in more detail for FCC’s benefit. The 6 com-
mercial TV stations in N.Y. have reportedly requested a
legal green light from the Justice Dept, to aid in the
establishment and financial support of WNTA as an ETV
outlet.
CBS-TV Affiliates to Meet: Chmn. William S. Paley,
who has lately been taking a more active hand in main-
taining solidarity within the CBS-TV network, and exec,
vp Henry Schachte of Lever Bros., who has lately been
throwing a king-size scare into networks with his firm’s
study of declines in nighttime TV viewing (Vol. 17:17 p7),
will be the 2 key speakers during the May 4-5 annual con-
ference of CBS-TV affiliates in N.Y. Business sessions,
according to CBS, will treat with such network problems
as “recent developments & future plans concerning pro-
grams, sales, the network’s competitive position, program
practices and pending legislation.”
KXTV Sues Striking Unions: Corinthian’s Sacramento
station, struck by AFTRA and NABET since last Sept. 26
(Vol. 17:11 pll), filed suit for $105,000 damages against
both unions in federal court in Sacramento.
Briefing on Ratings: NAB Pres. Collins, intensely
interested in program ratings, had 3 top Nielsen executives
— Henry Rahmel, John Boesel and Warren Cordell — in to
educate his staff April 26 in a session lasting all afternoon.
Earlier this year, Collins inspected Nielsen, ARB and
Pulse setups, plans to sit down with the Sindlinger group.
Obituary
Pamela Garroway, 34, wife of NBC’s Today host Dave
Carroway, died at her home in N.Y. April 28. The former
actress & ballet dancer, who succumbed to an overdose of
sleeping pills, is survived by her husband and 3 children.
VOL. 17: No. 16
15
• • •
MANUFACTURING, DISTRIBUTION, FINANCE
3 MILLION TV SETS SCRAPPED LAST YEAR: More than half of the TVs sold at retail in
1960 were replacements for worn-out sets. The 3,145,000 sets which breathed their last and collapsed in 1960
— and presumably were replaced — were equivalent to 53% of the total 1960 retail sales of 5,945,045 TVs.
Last year's scrappage figures — as estimated by Sylvania marketing research dir. Frank Mansfield
and featured among the statistical tables in our forthcoming Television Factbook No. 32 — show the TV
replacement market is finally coming of age. Last year marked the first time that replacements accounted for
more than 50% of TV sales. The 1959 figure was 42% (Vol. 16:17 pl4).
Thus 1960 marked the year when TV market became largely a replacement market. Based on about
a million new homes established in 1960, it's good estimate that nearly a million of 1960's TV set sales went
to brand-new TV homes. This means that about 1.8 million became "additional" sets — 2nd or 3rd sets — in
multi-set homes. Translated into percentages, 1960's retail sales were: Replacements, 53%; additional sets
in TV homes, 30%; first sets in new TV homes, 17%.
Multi-set homes are now increasing by about 2 percentage points per year. At end of 1960, about 14%
of all TV homes had more than one set. Mansfield predicts that 1961 will see this figure increase to 16%.
Stated in another way, at the end of last year, the average TV home had 1.14 sets, and this figure is increasing
by .02 sets per year.
Last year's scrappage figure set a new record — by a large amount. Here are the ups & downs of TV-
set replacement by years, since 1950:
1950
27,000
1954
1,492,000
1958
2,010,000
1951
100,000
1955
2,836,000
1959
2,459,000
1952
275,000
1956
1,400,000
1960
3,145,000
1953
911,000
1957
2,745,000
From start of TV production in 1946 until Jan. 1, 1961, a total of 76,188,000 TV sets were built in U.S.,
73,090,000 of them sold to American consumers. Of the 73 million sets sold, some 17.4 million are no longer in
existence — leaving about 56 million sets in use.
"Large-screen" sets — 19-in. and larger — now account for about 67% of the total sets-in-use (37.9
million), 16-to-18-in. sets 28% (15 million) and screens smaller than 16-in. are down to a paltry 7% (3.4 million)
of the U.S. total.
TV-RADIO PRODUCTION: EIA statistics for week ended April 21 (16th week of 1961):
April 15-21 Preceding wk. 1960wk. '61 cumulative '60 cumulative
TV 101,043 112,364 101,809 1,616,748 1,892,893
Total radio 271,157 268,604 317,964 4,404,757 5,394,959
auto radio 85,756 83,645 105,218 1,341,414 2,165,257
Feb. Factory Sales of Transistors: 13,270,428 units
valued at $25,699,625 — compared with Feb. 1960’s 9,527,662
units at $24,831,570. The Feb. 1961 performance also
topped the preceding month’s volume by more than one
million units and $2.7 million. Here are EIA’s tabulations:
1961 I960
Units Dollars Units Dollars
January 12.183,931 $22,955,167 9,606,630 $24,714,680
February 13,270,428 25,699,625 9,527,662 24,831,570
Rumor of the Week: The Ronson Corp. poured cold
water on a hot Wall St. rumor last week that the lighter-
shaver company was moving into the production and/or
import of color-TV receivers. “Not only is it not true,”
gen. sales mgr. Herbert M. Stein told us, “it’s the first
rumor I’ve heard about it.” He said that Ronson had been
toying with the possibility of bringing out a transistor
clock radio but has dropped the project and has no plans at
this time for any consumer electronic products.
TOTAL
25,454,359
$48,654,792
19,134,292
$49,546,150
] n
MAY ), 1961
MORE STEREO RADIO PLANS: Having digested FCC’s
standards for FM stereo (Vol. 17:17 pi & Supple-
ment), most set manufacturers last week were hastily
planning changes in their new lines so they would have
complete multiplex equipment to show at the NAMM
Music Industry Trade Show beginning July 17 in
Chicago. As we reported in our industry roundup last
week (Vol. 17:17 pl8), several were far enough along
to promise sets & converters on or shortly after the
June 1 starting gun for FM stereocasting.
Here are some additional comments & plans:
Olympic, whose sales of TV stereo combinations con-
stitutes a heavy percentage of its total business, hopes to
show samples of converters & stereo consoles next month
and to deliver by the end of July or early August. Pres.
Morris Sobin told us that Olympic’s fall combination line
will be equipped for FM stereo and that converters will be
offered for previous Olympic sets. The differential for
stereo FM will be about $20 at retail, he estimated, and
stereo converters for existing Olympic sets will sell for
about $30, including installation. The converter will be a
“well-engineered unit,” he said, with complete installation
instructions. He estimated that about 8 or 10 connections
must be made to properly install a good converter for high-
quality performance.
Last week the component hi-fi manufacturers were
heard from, and — like their packaged hi-fi counterparts —
they expect FM stereo to give their business a big push.
Institute of High-Fidelity Manufacturers, the com-
ponent hi-fi makers’ association, saluted the FCC decision
as one “which will revolutionize the high-fidelity industry.”
But IHFM Chmn. Hermon H. Scott, who also is pres, of
H. H. Scott Inc., warned that “only an adapter recom-
mended by the tuner manufacturer should be used.” Be-
cause of the stringent design requirements, he reasoned
that “the manufacturer of high-quality components should
be at a considerable advantage compared with the manu-
facturer of ordinary radio sets; low quality receivers will
inevitably produce unsatisfactory results.” He also cau-
tioned that the tuner business “will probably fall off” until
stereo receivers & adapters are available.
Pilot, which makes both components & packaged hi fi
hopes to have an adapter for its own sets around June 1,
and plans to show a complete FM-stereo line at the Music
Show. Sales vp L. M. Sandwick estimates that stereo may
add $50-60 to the price of a quality set.
The Muter Co., manufacturer of speakers & other com-
ponents, hailed the FCC decision as a business-booster.
Said Pres. Leslie F. Muter: “With this decision, the FM
receiver can leap forward into the popular stereo sound
category with greatly enhanced consumer appeal and
stepped-up sales possibilities.”
Plans of other components hi-fi manufacturers, were
reported in Radio-Electronics Weekly Business Letter :
Bogen-Presto plans an adapter at $69.50-79.50 in July
for its own sets, but will hold off until it can be field tested
using actual stereocasts. Dynaco will market an adapter
for its own tuners, but also will await stereocasting.
Fisher plans a self-powered adapter at about $89.50 by the
end of June. Heath Co. (Daystrom) will have both kit &
wired tuners “very shortly.” H. H. Scott will offer a self-
powered adapter for its own tuners in “2 or 3 weeks.”
Sherwood Labs aims for June delivery of adapters at $49.50
(self-powered) & $39.50.
For report on FM stereo broadcast equipment, see
story on p. 4.
Sylvania’s 5-Year Labor Warranty: Sylvania injected new
life in the warranty hassle last week by drastically ex-
tending its standard 90-day parts & labor guarantee to 5
years on transistor radios, one year on tube radios. The
long-life warranty is effective May 1. covers all but a few
of Sylvania’s current 1961 radios.
Sylvania Home Electronics Corp. Pres. Peter J.
Grant explained the move as a strike against import com-
petition: “We believe that our willingness to stand behind
components & workmanship for these extended periods of
time, and the ease of obtaining service from convenient
repair stations, will aid us greatly in competition with
foreign imports.”
To obtain warranty service, the customer or his dealer
is required to deliver or send the radio prepaid to the near-
est of some 150 authorized Sylvania radio repair stations.
Repaired radios will be returned to customers prepaid.
Industry reaction to the warranty stretch ranged from
conventional expressions of “watchful waiting” to down-
right opposition. RCA retorted that “any extension of
radio warranties will result in higher prices to the con-
sumer, if not today, then certainly tomoi’row. We do not
think the public is unrealistic enough to believe that the
higher cost of longer warranty programs would be ab-
sorbed by manufacturers, distributors and/or dealers.
They already are operating at minimal profit conditions
due to strong domestic & foreign competition.”
Industry consensus: Let’s wait & see.
Mergers & Acquisitions: Lionel Corp. proposes to acquire
Textron Electronics, subject to the approval of the boards
& stockholders of both concerns. Tentative merger terms
call for the exchange of one share of Lionel for 3% shares
of Textron Electronics. The latter is 76% owned by Tex-
tron Inc., which would become a major stockholder in the
combined company. Lionel Chmn. Roy M. Cohn & Pres.
John B. Medaris would have those posts in the amalga-
mated firm; Textron Electronics Pres. Royal Little would
become chairman of the executive committee. Other merger
news last week:
Standard Kollsman Industries has purchased for cash
the assests of Lee-Der Mfg., Briarcliff Manor, N.Y. maker
of dry chemical fire extinguishers. The acquisition was by
subsidiary Casco Products.
Loral Electronics has completed negotiations to ac-
quire Accurate Specialties Co., Hackensack, N.J. manu-
facturer of high-purity metals & ceramics for semiconduc-
tor components (Vol. 17:13 p21). Loral would exchange
approximately 150,000 common shares, valued last week
at approximately $6.3 million, on the basis of one Loral
share for each 2% of Accurate Specialties. The amalga-
mation still requires approval of latter’s stockholders.
Raytheon’s Italian affiliate Selenia SpA and Vitro
Corp. have formed a new Italian company — Vitro-Selenia,
headquartered in Rome — to design & install missile sys-
tems and other electronic equipment. Raytheon & Vitro
will be joint owners, will each have 3 posts on the 6-man
board. Raytheon has a 40% interest in Selenia.
Polarad Electronics has completed negotiations to ac-
quire for undisclosed terms Federal Scientific Corp., N.Y.
electronics concern.
GE’s New Dallas Location: The Dallas sales office of
GE’s Communication Products Dept, has been moved to
4447 N. Central Expressway, Dallas 5, from 3200 Maple.
VOL 17: Nn. IS
17
3M Tape-Cartridge Progress: Target date for market-
ing of the tiny tape cartridge & player developed by Min-
nesota Mining and CBS Labs is still “early next year.” 3M
has turned the development over to its tape-recorder-
manufacturing subsidiary Revere Camera Co., which says
it is now “fairly close” to a producible item. Revere will
build automatic changers for the tape cartridges, and pre-
sumably 3M will license other manufacturers to manufac-
ture them. Last year, it was reported that Zenith, Colum-
bia & Grundig (Germany) were licensed to produce the
equipment, but 3M has suspended licensing operations
pending completion of development. Zenith Pres. Joseph
Wright, in answer to a question about the 3M project at
last week’s stockholders meeting, said: “We dropped out
of cartridge tape some time ago.” The pocket tape car-
tridges (3 Mi-in. square) play up to 64 minutes of stereo
music at 1% in. per second and are designed to be stacked
in an automatic changer and to sell at prices competitive
with LP discs (Vol. 16:13 pl8).
New Packard Bell Portable: The 19-inch TV set is
with “drop-proof, shock-proof wireless remote control”
and “computer dial,” lists at $259.95.
Trade Personals: James M. Toney named division vp,
headquartering in N.Y., for RCA International’s program
to assist the Italian govt, in establishing an electronics
manufacturing complex in Southern Italy (Vol. 16:17 pl5).
Sidney Harman, Harman-Kardon pres., named also
exec, vp, Jerrold Electronics, following the Feb. 28th
merger of the companies (Vol. 17:10 pl9) • . . Charles
Mathes elected chmn. & chief exec, officer, Curtis Mathes
Mfg. Co., Dallas, succeeding Curtis Mathes Sr., who be-
comes exec, committee chmn.; Curtis Mathes Jr. elected
pres., continuing to head electronics & product develop-
ment; Horace B. Kelton named exec, vp, continuing as
secy.-treas.; Charles Mathes will also continue to head mfg.
. . . R. L. Beam, exec, vp of Hazeltine Electronics div.,
elected exec, vp of Hazeltine Corp.
J. A. (Shine) Milling, pres, of Howard W. Sams’ Sams
Div., will receive Clemson College Alumni Assn.’s Dis-
tinguished Service Award June 10. He’s being honored for
“personal life, professional achievements, community serv-
ice, loyalty to Clemson” . . . Thompson H. Mitchell, RCA
Communications pres., receives commendation from Com-
merce Secy. Hodges for company’s export-promotion cam-
paign, including distribution of 60,000 copies of brochure
describing dept.’s export aids . . . Robert Just has been
named to new post of chief industrial engineer at Indiana
General’s Indiana Steel Products Div.
Frederick Shuh appointed gen. mgr., General Instru-
ment-F. W. Sickles of Canada . . . Dr. James E. Storer
named acting dir., Sylvania applied research lab, replacing
Dr. Leonard S. Sheingold, recently appointed chief scien-
tist for the U.S. Air Force . . .Edwin D. Campbell promoted
from vp-treas. to new post of vp-gen. mgr., Lab for Elec-
tronics; David A. Stuntz promoted from asst, treas. to
treas. . . . Dr. Walter R. Hedeman, ex-Texas Instruments,
appointed advanced development co-ordinator, GPL engi-
neering div.
Obituary
H. A. Renholm, 61, RCA distributor & commercial rela-
tions central region staff vp, died April 23 in Chicago.
Before joining RCA in 1927, he had been with the Chicago
Talking Machine Co.
SONY TV DUE NEXT MONTH: Sony’s 8*4-in. battery-
operated TV is slated to go on the market in N.Y.
next month in limited quantities. Toward the end of
the year, the sets will arrive in “tremendously in-
creased quantities,” a Sony official told us, and they
will be distributed nationwide.
What are “tremendously increased quantities?” Sony
won’t say — probably won’t even know pending results of
the N.Y. market test — but the company says it is now
producing 5,000 of the midget sets monthly in Japan and
its capacity will be doubled toward year’s end. Sony has
established a list price of $249.95 for the set, plus about
$30 for the sealed wet battery.
The set will play about 3 hours on a battery charge,
and the battery may be recharged at least 100 times. It
can be recharged while the receiver is playing on AC line
power. The 13-lb. set will be a competitor to Delmonico’s
transistor portable (made by Japan Victor) of similar
size, which may also be on the market here this summer
(Vol. 17:14 p20). Sony’s TV portable will be marketed by
Sony Corp. of America (N.Y.), which has retained Ellis
Advertising to conduct a local newspaper ad campaign
next month, to be followed by magazine ads when the set
goes into national distribution, possibly in August.
Sony expects to market other TV sets in this country,
including a “new type of transistor TV” — possibly with a
14-in. screen. Further on the horizon is a program for the
export of color sets, after more experience in Japan.
There’s still plenty of trade speculation whether many
more importers will follow the lead of successful Delmonico
and bring Japanese TV sets into this country in quantity.
As we reported last winter (Vol. 17:6 pl7), Olympic is
studying the TV import question carefully. Recently
returned from a trip to Japan, Olympic Pres. Morris Sobin
told us last week that a decision will be made before the
end of this year.
These questions will enter into the decision, he said:
“How much business will it bring? Will it be a mass-
market product? Do we have to import TV to keep com-
petitive?” The latter question is the heart of the matter,
said Sobin, indicating that if others begin TV imports,
Olympic will be forced to come along.
Power Transformer for Sylvania: The last holdout
against transformer-powered TV sets, Sylvania last week
announced a new chassis will be featured in its 1962 line
which will use the new small & light Flexicore transformer
developed by its lighting division. The former silicon recti-
fier chassis will be continued in some models. The new
“GT-555” chassis will feature ease of servicing, Sylvania
pointed out, including quick accessibility of chassis & pic-
ture tube, plug-in circuits, roadmap color-keyed printed-
circuit boards, part & tube-pin designations printed on the
chassis. All metal parts will be plated in gold-colored cop-
per to prevent corrosion. District service managers were
due to begin tours of distributors May 1 to familiarize
themselves with the new chassis.
New Plants & Expansions: Philco has opened a $1-
million, 45,000-sq.-ft. hq for its Communications Systems
Div. at Fort Washington, Pa. • Howard W. Sams has
transferred its N.Y. offices from the Corning Glass Build-
ing to larger quarters in the Greenwich Savings Bank
Building, 3 West 57th St., N.Y. 19.
1)1
MAY ], 1961
Financial Reports of TV-Electronics Companies
The** «re latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
American Bosch Arma
AB-PT
American Electronics
Arvin Industries
Beckman Instruments
Cohu Electronics
Walt Disney Productions
Dynamics Corp. of America
Eitel-McCullough
Esquire Radio & Electronics
Fairchild Camera &
Instrument
Friendly Frost
Gabriel
GPE
Globe-Union
Hoffman Electronics
Indiana General
Magnavox
MCA
Packard Bell Electronics
Paramount Pictures
Howard W. Sams
Siegler Corp.
Standard Kollsman
Stewart-Warner
Thompson Ramo Wooldrige
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
1
Common
Shares
1961 — qtr. to Mar. 31
$ 34,556,429
$ 612,946
SO. 31*
1 4ft*> ft A 1
1960 — qtr. to Mar. 31
32,617,486
664,905
.34s
1,885,254
1961 — qtr. to Apr. 1
—
$ 7,325,000
3,425, 00012
.812-°
4.232 731
1960 — qtr. to Apr. 1
7,275,000
3,336,0004
.78=-*
4,149,362
1960 — year to Dec. 31
22,609,422
(6,452,572)
1.177 708
1959 — year to Dec. 31
25,019,132
617,505
.70
874,944
1961 — qtr. to Apr. 2
12,980,058
(165,901)
(79,632)*“
1,137,609
1960 — qtr. to Apr. 2
17,294,789
1,125,816
545,892
.48
ljl32’l34
1961 — 9 mo. to Mar. 31
48,489,254
2,515,012
1.82
1,383,808
1960 — 9 mo. to Mar. 31
39,420,243
2,406, 327=
1.75°
1,377,412
1961 — qtr. to Mar. 31
17,065,749
929,002
.67
1,383,808
1960 — qtr. to Mar. 31
13,977,278
1,144,155*
.82=
1^377,412
1961 — qtr. to Mar. 31
—
209,155
.15
1960 — qtr. to Mar. 31
5,098
-
1961 — 26 wks. to Apr. 1
23,065,743
1,389,982
669,982
.41
1,626,023
1960 — 26 wks. to Apr. 2
20,909,602
(185,485)
(90,485)*'
lj626j023
1961 — qtr. to Mar. 31
12,285,942
528,792
.15
2,787,027
1960 — qtr. to Mar. 31
10,072,708
502,283
.14
2^756^683
1960 — year to Dec. 31
28,308,038
(644,940)
(662,961)°
1,834,656
1959 — year to Dec. 31
29,227,734
3,390,041
1,509,667
.83
1,827,706
1960 — year to Dec. 31
4,296,250
253,241
137,786
.33
417,560
1959 — year to Dec. 31
4,838,228
299,747
155,800
.37
417,560
1961 — qtr. to Mar. 31
20,655,0001
877,000
.71
1,233,696
1960 — qtr. to Mar. 31
13,838,000
801,000
.657
1,039,140
1961 — year to Jan 31
25,693,1621
903,899
574,899*
.66
866,569°
1960 — year to Jan. 31
24,613,040
825,706
504,706
.64
784,620°
1961 — qtr. to Mar. 31
6,723,237
216,602
140,953
.20=
678,238
1960 — qtr. to Mar. 31
7,664,554
72,363
34,734
.05=
675,838
1961 — qtr. to Mar. 31
62,897,0001
1,334,000*-*°
.87=-*°
1,129,494
1960 — qtr. to Mar. 31
57,000,000
1,224,000**
rjrjZ-11
1,126,646
1961 — qtr. to Mar. 31
12,864,000
356,870
.42
851,914
1960 — qtr. to Mar. 31
14,368,111
442,600
.53
837,415
1961 — qtr. to Mar. 31
16,098,315
533,668
256,668
.16
1,530,254
1960 — -qtr. to Mar. 31
10,215,897
4,530
2,530
1,513,955
1961 — qtr. to Mar. 31
—
356,243
.31
1,131,522
1960 — qtr. to Mar. 31
365,359
.32*°
1,124,552*'
1961 — qtr. to Mar. 31
32,200,00c1
1,430,000'
.60
2,365,168
1960 — qtr. to Mar. 31
28,676,000
1,266,000
.54
2,353,571
1961 — qtr. to Mar. 31
4,173,253
2,019,553*
.50=
3,995,735
1960 — qtr. to Mar. 31
3,455,838
1,676,835
.41=
3,995,735
1961 — 6 mo. to Mar. 31
16,439,816
(2,555,361)
(1, 530,861)**
815,983
1960 — 6 mo. to Mar. 31
23,712,089
1,071,101
491,101
.61
811,727
1961 — qtr. to Mar. 31
7,701,466
(1,965,192)
(1,164,892)2'
815,983
1960 — qtr. to Mar. 31
10,407,071
127,509
47,509
.05
811,727
1961 — qtr. to Apr. I*2
—
2,450,000**
1.46*3
1,673,231
1960 — qtr. to Apr. 1
1,699,000**
1.02**
1,672,398
1960 — year to Dec. 3112
—
7,026,000
4.20
1.673,231
1959 — year to Dec. 31
7,519,000
4.47
1,683,598
1960 — qtr to Dec. 3112
—
889,000
.5.3
1,673,231
1959— qtr. to Dec. 31
910,000
.54
1,683,598
1961 — 9 mo. to Mar. 31
7,487,519
947,150
467,404
1.10
425,450
1960 — 9 mo. to Mar. 31
7,205,112
901,229
414,965
.98
425,450
1961 — 9 mo. to Mar. 31*=
73,646,826
4,469,729
2,330,228
1.05
2,214,363
I96018
—
1961 — qtr. to Mar. 31'=
24,592,863
936,164
553,363
.25
2,214,363
I96018
—
1961 — qtr. to Mar. 31
24,670,723
1,576,573
770,149
.37
2,080,556
1960 — qtr. to Mar. 31
21,871,820
1,127, 125
572,125
.277
1,983,533
1961 — qtr. to Mar. 31
26,345,096
2,819,422
1,346,422
.41
3,318,721
1960 — qtr. to Mar. 31
30,325,131
4,067,019
1,940,019
.59
3,293,146
1961— qtr. to Mar. 31
96,700,000
3,008,900
1,490,000
.45=
3,186,457
1960 — qtr. to Mar. 31
111,635,492
4,985,679
2,362,279
.73=
3,119,503
VOL. 17: No. 18
19
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Share
Tung-Sol Electric
1961 — 13 wks. to Apr. 1
15,282,327
570,011
274,011
.243
925,783
1960 — 13 wks. to Apr. 1
20,008,795
1,659,627
796,627
.80*
924,521
Wesfinghouse
1961 — qtr. to Mar. 31
436,103,000
14,967,000
9,067,000
.253
34,837,472
1960 — qtr. to Mar. 31
458,817,000
36,196,000
19,496,000
.55s
34,706,557
Zenith
1961 — qtr. to Mar. 31
63,965,865
3,446,030
1.16
2,954,784
Story below
1960— qtr. to Mar. 31
68,144,876
3,855,129
1.30
2,954,784
Notes: 1Record. 2Frora operations — before capital gain of $3,914,000
( 92(* a share). 3After preferred dividends. 4From operations — before
capital gain of $44,000 (1$). includes non-recurring income of $442,500
(32 $) from sale of subsidiary Shockley Transistor Corp. •’After $655,574
tax credit. 7Based on shares outstanding 'March 31, 1961. including
Best. Div. — radio WGLI Long Island, N.Y. ^Average. “Excludes special
gain of $578,000 (51$) from sale of real estate. “Excludes special gain
of $98,000 (9$) from sale of real estate. “Preliminary. “Excludes invest-
ment profit of about $400,000 (24$). “Includes special income of
$754,000 (45$). “Includes Jack & Heintz Inc., merged into Siegler Feb.
1961 (Vol. 17:6 pl6). “Comparison unavailable because of merger with
Jack & Heintz. “After $95,000 tax credit. “After $86,269 tax credit.
“Adjusted for June-1960 2-for-l stock split. “After $1,024,600 tax
credit. -’After $800,300 tax credit.
Finance
ZENITH SALES & PROFIT SAG: “Intense competition in
all phases of the business, including consumer prod-
ucts & govt, orders,” took its toll at Zenith during
1961’s first quarter, Pres. Joseph Wright noted last
week. Shareholders at the annual meeting were noti-
fied that profit declined to $3.4 million from $3.9 mil-
lion in Jan. -Mar. 1960 as sales slipped to $64 million
from $68 million (see financial table). Wright empha-
sized that he was “very encouraged” by April sales,
said “we look for a good 2nd quarter.”
Chmn. Hugh Robertson told the meeting that Zenith,
despite “intense competitive conditions, maintained its
position of leadership of manufacture & sale of TV receiv-
ers and increased its share of industry deliveries to deal-
ers over the record percentage obtained in the first quarter
of 1960.” The company, he continued, also “was able to
show a sizable gain in transistor portable radio sales over
the same quarter a year ago despite continuing aggressive
competition from the domestic industry, imports from
Japan and from cheap sets produced domestically from
imported parts.”
Stockholder interest in color TV was evidenced by
questions asked from the floor. Queried on Zenith’s color
timetable, Robertson said that introduction of its first color
sets is scheduled for October, “but we are trying to step
it up and may have it in September.” Sales Corp. Pres.
Leonard Truesdell fielded a question about the advisability
of marketing color TVs in the $600 range and the possi-
bility of a $300 set. “We don’t know how to manufacture
a color set at the $300 retail price tag,” he said. “It can-
not be done. Our job is to find the segment of the market”
for high-priced color sets. “It’s not a runaway market,
however, but I might add we sell a lot of stereo at a high
price.”
Audio Devices’ Sales Record: First-quarter volume
jumped to $2 million or 20% above the year-earlier level,
Pres. William T. Hack told the annual meeting last week,
adding: “We are optimistic that this trend will continue.
This increase compares with a 15% increase maintained
during 1960.” Commenting on activities in TV tape, Hack
noted: “Laboratory-produced samples of Audio Devices’
new TV tape are now being thoroughly tested on video
recorders with encouraging results.”
Skiatron Deals Cited: Alleged manipulations in stock
of Skiatron Electronics & TV are listed in a brief filed by
an SEC investigating team in a long-developing Commis-
sion case against Re, Re & Sagarese, suspended American
Stock Exchange specialist firm (Vol. 16:37 pl9). The stock-
rigging charges against Gerard A. Re & Gerard F. Re,
father-&-son members of the firm, stemmed in part from
SEC’s 1960 fraudulent registration case against Skiatron,
public sale of whose stock was stopped last October (Vol.
16:41 pl8). The SEC staff investigators reported to the
full Commission that sworn testimony from 70-odd wit-
nesses linked the Res with alleged multimillion-dollar
market-rigging of stock of Skiatron and a half-dozen other
companies in which investors were victimized.
Decca Records profit in the first quarter ran well ahead
of a year ago, Pres. Milton R. Rackmil told the annual
meeting recently. “If business holds up,” he added,
“there’s a good chance the dividend [now 30^ a quarter]
will be raised some time this year.” Subsidiary Universal
Pictures (87.6% of its outstanding common held by Decca)
will turn in a lower profit in the 26 weeks to April 30 than
the $4.04 a share in the same 1960 period, he said. How-
ever, a “big 2nd half” is expected to bring the year’s
earnings up to fiscal 1960’s level. Queried by a stockholder
about Universal’s plans for TV distribution of its 325 post-
1948 features, Rackmil said: “We have completed arrang-
ing & classifying these films. When the money is right &
the time is right, we’ll do something about it.”
American Bosch Arma expects its 1961 earnings to
more than double those of 1960 and is “working to stretch
them to 3 times the 1960 figure,” Pres. Charles W. Perelle
told the N.Y. Society of Security Analysts recently. He
said that 60-70% of the company’s sales are in electronics
& space technology.
Avco Chmn. Kendrick R. Wilson will be “very much
disappointed” if earnings in the fiscal quarter ending May
31 do not top “at least a little bit” the $3,128,969 (30$ a
share) earned on sales of $86,840,645 in 1960’s May quarter.
Wilson also told the annual meeting recently that Avco’s
Canadian home-appliance subsidiary is “running behind
last year in both sales & earnings but is in the black, and
we are confident will end up with a profit, although smaller
than last year.”
Clairtone Sound Corp., Canadian hi-fi radio-phono set
maker, is offering 200,000 common stock shares to U.S. in-
vestors through Reiner, Linburn & Co. to raise money to
develop “new product lines.” An SEC registration state-
ment (file 2-17835) didn’t list the offering price.
20
MAY 1, 1961
Vote on New Contract for Disney: Stockholders of Walt
Disney Productions will vote May 16 on a new, 7-year con-
tract for Disney as exec, producer & gen. supervisor. Under
terms of the agreement, dated Jan. 1, 1961, Disney will
get $3,500 a week (an increase of $500) and $1,666 each
week in deferred payments to him or his family (if he
should die) for a period of 1 Vz times the length of his
services. Under the new contract, Disney’s duties also
include Disneyland Amusement Park and the company’s
TV programs. When the old contract was signed, the
company had no Disneyland nor TV production. The
deferred payments will begin with the expiration of Dis-
ney’s 7-year term of employment. For the fiscal year
ended Oct. 1, 1960, Disney received $156,000. Other execu-
tive salaries: William H. Anderson, vp in charge of studio
operations, $89,000; Roy O. Disney, pres., $52,000; E. Car-
don Walker, sales & advertising vp, $52,000; Gunther R.
Lessing, vp & gen. counsel, $31,300. Stockholders will also
vote on the proposed merger of Disney and its wholly-
owned subsidiary, Disneyland.
Reports & Comments Available: P. R. Mallory, dis-
cussion, Auchincloss, Parker & Redpath, 2 Broadway, N.Y.
4 • Clevite, discussion, Pennington, Colket & Co., 70 Pine
St., N.Y. 5 • Loral Electronics, analysis, Ira Haupt &
Co., Ill Broadway, N.Y. 6 • Foto-Video Electronics, re-
port, Cortland Investing Corp., 135 Broadway, N.Y. 6 •
Victoreen Instrument, prospectus, Van Alstyne, Noel & Co.,
52 Wall St., N.Y. 5 • Republic Corp., discussion, Purcell
& Co., 50 Broadway, N.Y. 4 • Custom Components, pros-
pectus, Mfrs. Securities Corp., 511 Fifth Ave., N.Y. 17
• Adler Electronics, prospectus, Carl M. Loeb, Rhoades
& Co., 42 Wall St., N.Y. 5 • Sigma Instruments, prospec-
tus, W. C. Langley & Co., 115 Broadway, N.Y. 6 • Motor-
ola, prospectus, Halsey, Stuart & Co., 35 Wall St., N.Y. 5
• Progress Webster Electronics, prospectus, Marron,
Sloss & Co., 63 Wall St., N.Y. 5 • “Improved Picture for
Movie Makers,” profile of major film companies in April 26
Financial World • CBS, memo, Thomson & McKinnon, 2
Broadway, N.Y. 4.
Stock Offerings: Motorola placed $30 million of 4%%
debentures on the market last week via an underwriting
group headed by Halsey, Stuart & Co. and Goldman,
Sachs & Co. The 25-year obligations are non-refundable
by Motorola for 5 years, are priced at 100 & accrued inter-
est • Adler Electronics offering of 160,000 shares of com-
mon ($11 each) was oversubscribed last week. Of the
shares, 110,000 represented new financing; the remaining
50.000 were offered by present stockholders • Varian
Associates plans to offer stockholders rights to purchase
one new share for each 10 held. Subscription price &
record date will be announced later. On record date,
Varian expects to have 3,478,829 shares outstanding •
Martin Co. plans to dispose of its 218,000 common shares
of General Precision Equipment. GPE also has in registra-
tion a public stock offering of 150,000 common shares.
GPE Chmn. J. W. Murray reports that the GPE & Martin
offerings will be made at about the same time • Halli-
crafters has filed an SEC registration (File 2-18003) for
300.000 outstanding capital stock shares to be offered for
public sale by Chmn. William J. Halligan & 4 others in his
family. Underwriters are headed by Paine, Webber, Jack-
son & Curtis. The price wasn’t reported. The sale would
reduce the Halligan family holdings from 70.3% to 56.8%
of 2,218,600 Hallicrafters shares.
SEC Seeks Injunction: New England Electronics Com-
ponents Inc., Holyoke, Mass., would be barred from “fur-
ther violations” of the Securities Act under terms of a
U.S. District Court injunction sought in Boston by SEC.
The agency charged that the company and its Pres. George
J. Rodgers, the controlling stockholder, violated registra-
tion & anti-fraud provisions of the law in the sale of Class
A common stock.
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more.
Common Stock Dividends
Corporation
Period
Amt.
Payable
Stk. of
Record
Capitol Records
■ Q
$0.50
Jun. 30
Jun. 15
Internatl Resist
Q
.07%
Jun. 1
May 15
P. R. Mallory
Q
.35
Jun. 10
May 11
Paramount Pictures . . ,
Q
.50
Jun. 9
May 22
Siegler
Q
.10
Jun. 1
May 15
Siegler
, Stk.
3%
Jun. 29
May 15
Sonotone
Q
.07
Jun. 30
Jun. 2
Stanley Warner
Q
.30
May 25
May 9
Stewart- Warner
Q
.35
Jun. 10
May 19
Thompson Ramo Woold.
Q
.35
Jun. 15
May 31
Tung-Sol Electric
Q
.17%
Jun. 2
May 12
Westinghouse
Q
.30
Jun. 1
May 8
Zenith
Q
.40
Jun. 30
Jun. 9
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, April 27, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates -
21 %
23%
Maxson -
27%
29%
Aerovox
9 'A
10%
Meredith Pub.
40%
44
Allied Radio
25
27%
Metro Media _
21%
22%
Astron Corp. _ _
2 %
2%
Milgo Electronics
23%
25%
Baird Atomic
24%
26%
Nardo Microwave
6%
7%
Control Data Corp. __
111
118
Nuclear of Chicago
46
49%
Cook Elec. _
11%
13%
Official Films
3%
4-1/16
Craig Systems
15%
17
Pacific Automation
4%
5%
Crosby Teletronics —
5-4
6%
Pacific Mercury
8
8%
Dictaphone
32%
35%
Philips Lamp _
162%
168%
Digitronics
32 Vs
35%
Pyramid Electric
2%
3-5/16
Eastern Ind. _ _
20%
21%
Radiation Inc. - _
27%
29%
Eitel-McCullough
18
19%
Howard W. Sams
52
56
Elco Corp.
13%
14%
Sanders Associates
58
61%
Electro Instruments _
27
30%
Silicon Transistor
9%
11
Electro Voice
10%
11%
Herman Smith
13%
15
Electronic Associates
-36 Vi
39
Soroban Engineering-
75
80%
14%
16%
Soundscriber
15
16l-j
Executone - -
20%
22%
Speer Carbon _ .
23%
25%
Farrington Mfg. _
20%
22%
Sprague Electric
72
77%
Foto Video
9%
10%
Sterling TV _
3%
4%
Four Star TV
23%
25%
Taft Bcstg. .
21%
23%
FXR
20%
23
Taylor Instrument ___
50%
54
General Devices
17
18%
Technology Inst.
6
7%
G-L Electronics
9%
10 %
Tele-Broadcasters
3%
4%
Gross Telecasting
22
24%
Telechrome -
13%
14%
%
Telecomputing _
6%
7%
High Voltage Eng —
200
216
Time Inc. - ____
94%
99
Infrared Industries -
22
24%
Tracerlab
16%
17%
Interstate Eng. - _
24%
26%
United Artists
7%
8%
Itek — -
54 Vi
59
United Control - -
22%
24%
Jerrold
7%
8%
Universal Trans.
13%
14%
Lab for Electronics —
61
64%
Vitro
25%
27%
10
11%
Vocaline - -
2% 3-3/16
Magna Theater — _
3%
4%
Wells-Gardner
29%
32
Magnetics Inc. - —
14%
16
Wometco Ent.
18%
20%
WEEKLY
, $AB. LIBRARY m
Television Digest
MAY 8, 1961
1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 19
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
NAB
NAB ASSESSES new govt.-industry leadership at its Washington
convention; ready to gauge "promise vs. performance" of admin-
istration, Minow, Collins (p. 1).
AFFILIATE MEETINGS are held by all 3 networks on eve of NAB
convention. Networks whoop it up for past achievements, future
plans, but there'll be lots of competition (pp. 1 & 5).
TELECHROME TV RECORDER, at $14,990, to be unveiled at NAB
convention. Designed for broadcast use by Telechrome & Japan
Victor, it's incompatible with others (p. 5).
FCC
FCOs "THIRD LOOK" AT OPTION TIME to produce rule-making
& oral argument. New 2 '/2 -hour rules retained pending reconsid-
eration (p. 2).
MOVE TO BLOCK FCC REORGANIZATION PLAN sparked by
lawyers <5 some FCC members. Congress schedules hearings but
prospects for blocking are considered slim (p. 3). Dept. (p. 15).
Stations
NEARLY HALF OF FM stations plan stereocasting. Motorola survey
indicates, 27% planning to start this year. Halstead asking FCC
to reconsider stereo rules (p. 2).
CANADIAN STATION CHALLENGES new licensee fees, which are
based on a percentage of gross and are expeted to skyrocket
govt.'s take to $3 million from $600,000 (p. 15).
Programming
LESS LIVE TV THAN EVER next fall. Production centers becoming
"ghost towns" (p. 9).
Consumer Electronics
WHOSE FM STEREO SYSTEM? Whose patents? Battle-royal
rages, with charges & countercharges by Zenith, GE, Crosby,
Halstead (p. 19).
FM STEREO ADAPTERS stir controversy. Some sets reportedly can
use simple single-tube converters, but others will require new
detector circuit (p. 20).
RCA SALES RECORD of $361.7 million reached in first quarter,
although profits dropped 8% (p. 21). Motorola sales slip 16%,
profit down 73.6% (p. 23).
SCOTT RADIO LABS, under new ownership, prepares TV-stereo
line for showing at Music Show (p. 22).
ITALIAN TV seeks U.S. market at World Trade Fair. Toshiba
shows transistor battery portable TV and unique "flat" stereo
combination (p. 22).
Film <£ Tape
SYNDICATION BLUES ARE BEING SUNG as supply of new prop-
erties steadily dwindles. But some hope to reverse the trend (p. 3).
FOUR STAR AIMS 17 SERIES at foreign market. TV company
considering whether to form distribution outfit (p 12).
Advertising
EXPANDED-BREAK HASSLE rolls along, with FCC Chmn. Minow
indicating disapproval of triple-spotting as agencies contemplate
rate-cut pressure (p. 1).
Other Departments
AUXILIARY (p. 9). TECHNOLOGY (p. 16). CONGRESS (p. 17).
PERSONALS (p. 18). FOREIGN (p. 18). FINANCE (p. 23).
NAB CONVENTION — A TIME OF ASSESSMENT: Stage-setting for this weeks NAB
convention in Washington has the word "new" dominating backdrops — new administration, new FCC Chair-
man, new Commission attitudes & proposals, new NAB president.
Big question is, of course, how far govt, will go with its new "hands on" policies after so many years
of "hands off." Move toward more govt, "firmness" or "interference" began year ago under GOP administra-
tion, so tightened regulation is no partisan novelty.
Most attention will be on (1) speech of FCC Chmn, Minow, who is putting his all into this maiden
address, (2) the FCC panel discussion, and (3) NAB Pres. Collins's first address to full membership — also billed
as an all-out effort.
You can assume, naturally, that "responsibility" will be keynote of all the foregoing. But that's the
velvet glove. Is there a mailed fist? The convention will help provide answers.
AFFILIATES MEET ON EVE OF NAB: All 3 networks held meetings with their affiliates just
before the NAB convention got under way. The 3 sessions had one thing clearly in common: Network brass
went out of their way to turn the meetings into real pep rallies, telling affiliates that rough competition was
ahead, but that their network franchises would see them through. Each network marshalled considerable
rating & sales facts to show, on various yardsticks, that it was ahead of any other.
CBS affiliate session was the fanciest, since the May 4-5 meeting in N.Y. was the annual conclave
2
MAY R, 1961
for the network outlets. ABC and NBC staged smaller-scale meetings — actually, status reports on network
plans & presentations on fall lineups — but discussed many of the same things talked about at the CBS meeting.
There was plenty of backstage talk at all 3 meetings about such matters as: (1) Affiliate compensa-
tion formulas. (2) Longer station breaks. (3) Nighttime program-rating strength. (4) The value of nighttime
specials which pre-empt regular programs. (5) ABC's constant struggle for better time slots 6c more exposure
in dual-affiliation markets. (6) The value of the public image created by public-affairs programming. (7)
Which network has the biggest audience these days.
Curious undercurrent could be found at all of the affiliate sessions. In past years, TV has boomed
along so fast that — despite inter-network rivalries — affiliates could generally count on a continuing gravy train
of audiences & revenue. Now, the fast growth is tapering off, network audiences are bitterly fought over in
a 3-way split, and although the big buck is still to be found in TV, it comes harder. In general, the affiliate
sessions are likely to produce more solidarity between networks 6c affiliates this fall as both sides realize that
they must work together — or decline together (see p. 5).
FCC'S 'THIRD LOOK' AT OPTION TIME: Position of option time was a lawyer's nightmare
— or dream — last week. Galaxy of attorneys for networks, affiliates and FCC has many opinions of what's
what. Here's what we understood it to be:
(1) FCC announced that it would conduct rule-making and an oral argument to determine whether
option time is in the public interest and what kinds of rules should prohibit it if it is not in the public interest.
(2) FCC said that its new rules, which were effective Jan. 1 (cutting option time from 3 to 2V2 hours
per segment of the telecast day), are law of the land pending rule-making 6c oral argument. Two weeks ago,
when FCC asked the Court to remand case for reconsideration, it said that it would go back to old rules pend-
ing a "second look" (Vol. 17:17 p3); it has changed its mind.
What happened last week was that networks & affiliates urged Court of Appeals to give them more
time to answer FCC's request that the case be sent back to it. They told the Court that they've written some
500 contracts based on the new rules. Ironically, they pointed out, if FCC goes back to the old rules, these new
contracts will constitute violations of revised old rules.
In announcing rule-making, FCC said it wants to explore these issues:
"(a) Whether time optioning, apart from its legality vel non under the antitrust laws, is in the public
interest. (That "vel non" bit is lawyer talk for "whether or not.")
"(b) If time optioning should be found to be contrary to the public interest, what form of rule should
be promulgated to effectuate its prohibition."
Comr. Cross dissented, calling FCC's notice a "strange document" based on speculation as to what
the Court might do.
Attorneys are guessing all over the place, but there's still considerable consensus that Court will
send case back to FCC, sooner or later, and that complete abolition of option time will be voted by 4-3 decision
(Vol. 17:17 p3).
Interesting sidelight: Network & affiliate groups have been acting jointly, per Court order, but they
may well split up again in actions before FCC. Although they agree generally, they differ on some specifics
of option time.
370 FM STATIONS SEEN GOING STEREO: First poll of FM stations since FCC's adoption
of stereocasting rules (Vol. 17:17 pi) indicates that nearly half of them plan to provide stereo multiplex service.
Survey was made by Motorola in the course of its marketing studies. After FCC rules were issued,
Motorola sent questionnaire to the 821 commercial FM stations, asking about their stereocasting intentions. At
press time, 204 stations— or 24.8% of the total— had replied. Here is breakdown of the 204 replies:
Just over 45% of those replying (92) said they planned to add stereo service. About 27% of the
respondents (55) said they would start stereo this year; 9% (20) hope to start in 1962, the balance within 3
years. If the 204 respondents can be assumed to be a representative sample, it's indicated that perhaps 370
FM stations now are planning to go stereo.
VOL. 17: No. 19
3
Stereo picture should become clearer this week after NAB & National Assn, of FM Broadcasters sessions
and after transmitting-equipment makers have displayed their stereo wares and quoted prices. Both Zenith &
GE will demonstrate FM stereo at the convention, Zenith at the Executive House hotel (1515 Rhode Island Ave.)
May 7-10, GE in Park Room at Shoreham Hotel May 7.
Though there's been little dissent from stereo standards adopted by FCC, this doesn't mean every-
body's happy about them. William Halstead, who heads Multiplex Services Corp., told us last week he's
petitioning Commission to rescind its stereo decision on grounds the chosen system may degrade monophonic
reception, cause "serious problems" for off-the-air-relay FM networks and inject difficulties for stations multi-
plexing stereo and such SCA (subsidiary communications authorization) services as background music at the
same time. Halstead, a multiplex consultant & equipment maker, had unsuccessfully espoused his own FM-
stereo system in the FCC proceedings.
As NAB convention opens, hot dispute is under way between GE & Zenith over the question of who
developed the system, and who should get credit and/or patent royalties for use of the so-called GE-Zenith (or
Zenith-GE) system. Crosby Teletronics Corp., whose stereo system was rejected by FCC, is also claiming
patent rights to the general principles used in the adopted system. And Halstead indicated he may be in there
battling for royalties on "certain practical aspects" of FM-stereo receivers. For a roundup of industry develop-
ments in FM stereo, see Consumer Electronics section, beginning on p. 19.
MOVE TO BLOCK FCC REORGANIZATION PLAN: There's plenty of opposition, in & out
of FCC, to the President's plan to reorganize the Commission (Vol. 17:18 p2), but there's no telling yet whether
the objectors have a chance of stopping it.
Some FCC members are incensed about plan, some in favor, some noncommittal. Federal Communi-
cations Bar Assn, executive committee voted unanimously to oppose it. Forums for venting objections will be
Sen. Pastore's (D-R.I.) Commerce Communications Subcommittee hearing May 23 and Rep. Dawson's (D-Ill.)
Govt. Operations Committee in about 2 weeks. No witnesses have been announced, but FCBA will definitely
be on hand — and FCC Commissioners may speak up. House group will hear testimony on all agency plans
submitted to date. So far, these cover FCC, SEC & CAB. To come: FTC, FPC, ICC & NLRB.
Senate's Govt. Operations Committee, headed by Sen. McClelland (D-Ark.), and House Commerce
Regulatory Agencies Subcommittee, headed by Rep. Harris (D-Ark.), also may hold hearings on reorganization
plans, although no resolution of disapproval has been introduced in either Senate or House.
Biggest complaint at FCC is that plan would give Chairman power to assign chores to fellow Commis-
sioners through his authority to delegate. Here's how one Commissioner put it: "Commissioners now work on
what they consider most important. Under the new plan, the Chairman could load them up with trivia, he could
assign jobs to those favoring his ideas, he could send the opposition to conduct hearings in Alaska for 6
months and get them out of the way. If he didn't like the way a Commissioner handled a job, he could take
it back & reassign it. In short, he could rig decisions."
None of the objectors is worried by Minow; he seems to be regarded as very fair. However, they
say: What if we had a Larry Fly? Former Chmn. James Lawrence Fly seems to hold record for "dictatorship."
One source who favors plan said: "I think it's okay. If a Chairman wants to be a dictator, he'll be one regard-
less of the plan." Aside from fears, there are expressions of confusion. "I don't know what it means," said
one Commissioner. "Schoolboy draftsmanship," said another.
FCBA objections center on elimination of oral argument. Said one attorney: "Oral argument is our
only chance to try to convince the Commissioners directly."
But attorneys on Capitol Hill still believe it will be extremely difficult to muster sufficient Congres-
sional votes to veto the plans.
SYNDICATION SINGS THE BLUES: Things have seldom been worse in the syndication field.
First-run telefilm properties have dwindled from 29 new series released in 1955 to 15 in 1959, 8 in 1960 and
only 4 in 1961. Rerun & off -network telefilm properties have taken up part of the slack — but only part.
Chief reasons for syndication's troubles are interlocked — one problem begins where another leaves
off. Principal headaches: (1) A new syndicated series represents a production investment of at least $1 mil-
4
MAY 8, 1961
lion. Producers & bankers are unwilling to risk such sums in a tight market. (2) Regional advertisers who want
to build a strong "image" with a syndicated show nearly always demand brand-new series rather than off-net-
work reruns, and the quality & quantity of such new shows are limited. (3) Networks have filled up the prime
hours with network programming between 7:30 p.m. & 11 p.m. even in 3-station markets. In 2-station markets
there's almost no time left for syndication. (4) Sales costs run in an inverse ratio to market size; sales costs
in the major markets may run only 10-15% of the gross, but in small markets they can soar to 50%. Neverthe-
less, small-market station sales represent the real profit factor in the syndication business.
• • • •
Sales staffs have been trimmed throughout the syndication business. MCA's current syndication
sales staff of some 2 dozen is about a third of its former size. The syndication offshoots of all 3 networks
ABC Films, CBS Films, California National — have been cut back heavily in terms of personnel & new product.
There is talk, in fact, that NBC may lop off California National entirely, apart from a holding operation in old
reruns. ITC, once a major power, has become mostly a U.S. base for Britain's ATV. NTA has been running
in the red. Official Films is down to minor properties.
Only syndication houses dealing in features have held up fairly well (Screen Gems, UAA, etc.)
and mostly because of station demand for feature film. Revenues, which syndicators guess at in millions,
are being siphoned off from syndication by magazines that have expanded their split-run activities for regional
advertisers. Station reps & station managers are aware of the trend, but have been relatively powerless (or
unwilling) to do anything about it.
Fight to revive syndication is still being waged, however. Although many film executives feel they're
treated like outsiders at NAB conventions, there's a large contingent of syndicators on hand at the Washington
NAB convention this week. One plan to breathe new life into regional-level syndication is being show-
cased at NAB by TV Stations Inc. Pres. Herb Jacobs and Filmaster Productions. We expect to report on it in
more detail next week.
COURT FIGHT WON'T DELAY PAY TV. SAYS RKO: RKO General won't wait for the
outcome of litigation over FCC's pay-TV test. It is moving "as diligently as we can" to get system operating |
over WHCT Hartford as soon as possible.
That's latest word from an RKO spokesman, who said that theater exhibitors' challenge in Court of
Appeals (Vol. 17:14 pi 2) won't affect timetable. Though RKO had originally hoped to get going within 6 months
after the FCC decision (which was issued Feb. 24 — Vol. 17:9 pi), he said it was his guess that the start would
come near end of year.
Prototype decoder equipment should be available "within days," he said, after which comes field
testing, ordering of parts, setting up production lines, etc. Meanwhile, he reported, "we're highly satisfied with
our program procurement, in which we've already made substantial investment."
NAB
Code Gets Double Feature: NAB TV Code Review Board
Chmn. E. K. Hartenbower (KCMO-TV Kansas City) will
make 2 speeches May 9 — in Washington & Phoenix — on the
joint responsibilities of the industry, programmers and
advertisers to improve the medium.
His busy day starts at 10 a.m. in Washington’s Shore-
ham Hotel at NAB’s annual convention, where he’ll
review & preview Code problems in the annual presentation.
Hartenbower will be aided by film clips and reports by NAB
TV vp Charles H. Tower and Code staffers Edward H.
Bronson, Frank J. Morris and Stockton Helffrich.
At 2 p.m., Hartenbower — via film — will address the
Phoenix convention of the National Assn, of Better BusN
ness Bureaus Inc. His recorded talk — an illustrated lecture
— winds up with: “I think it behooves the TV industry to
change our motto from ‘fast-fast-fast’ to ‘facts-facts-facts’
— and let’s have more of them.” Hartenbower calls for
closer TV-BBB liaison, more public education on bad
business practices through use of “imagination & showman-
ship” on TV itself.
Note: FTC Chmn. Paul Rand Dixon is set for a major
speech on his agency’s policies at the closing May 9 dinner
session of the BBB’s Phoenix convention, whose theme is
“Self-Regulation — Challenge of the ’60’s.”
NAB Membership Record: Reporting an all-time high,
NAB station relations mgr. William Carlisle lists 370 TV
members vs. 362 a year ago; 1,752 radio vs. 1,613, including
587 FM vs. 490; and 386 TV Code subscribers vs. 381. He
said that the association had a net gain of 58 members in
1957, 81 in 1958, 106 in 1959, 202 in 1960. Since Jan: 1 of
this year, the following new TV members have been added:
KOCO-TV Enid-Oklahoma City; KPRC-TV Houston;
WALB-TV Albany, Ga.; WJHG-TV Panama City, Fla.;
KBLR-TV Goodland, Kan-; WILX-TV Lansing, Mich.;
WTTV Bloomington, Ind.; KSOO-TV Sioux Falls, S.D.;
KMSP-TV Minneapolis. Among the larger new radio mem-
bers are WQXR N.Y. & WIRE Indianapolis.
VOL 17: No. 19
5
TELECHROME’S TV RECORDER: Another lower-priced
TV-tape recorder — this one a combined U.S.-Japanese
product designed for broadcast use — will make its
debut at the NAB convention this week. Priced at.
$14,990 (color extra), Telechrome’s video-tape re-
corder uses 2 recording heads. It is incompatible
with Ampex & RCA broadcast tape recorders.
The recorder is currently in production by Telechrome
and uses parts manufactured both in the U.S. and in Japan.
It was developed jointly by Telechrome & Japan Victor
Corp. Among the features claimed for it by Telechrome:
(1) Bandwidth of more than 5 me. (2) Two recording
heads and 2 separate playback heads make possible moni-
toring of the recorded picture during recording. (3) Be-
cause an entire frame is recorded by each recording head,
the picture can be stopped at anytime for editing (showing
a still picture on the monitor), shown in reverse, etc. (4)
Freedom from venetian-blind effect & smearing.
Telechrome hopes to have 10 to 12 recorders available
for delivery in June & July, getting into full production
by early 1962. The tape speed is 15 inches per sec., the
same as the Ampex & RCA broadcast models.
Both Ampex & RCA are expected to show prototypes
of their forthcoming new low-priced non-broadcast TV tape
recorders at the NAB show (Vol. 17:11 pl4, 12 pl2). Am-
pex’s recorder will be priced at about $21,000, RCA’s at
about $25,000. (Broadcast TV-tape recorders by RCA &
Ampex sell for $42,000-$50,000.) A non-broadcast transis-
torized TV recording system was shown last March by
Sony, to be available in about 10 months for $10,000.
Also being shown for the first time by Telechrome is
a broadcast station device known simply as “Model 20/20.”
It’s designed to remove ghosts & degradation from pictures
before they are fed to the transmitter. Telechrome is
recommending it to clean up remote, long-line & video-tape
pictures. The 2-unit portable 20/20 costs $3,000.
Late last week, Ampex reported that it would show a
new $41,950 VR-1002 recorder, new long-life video head,
“AMTEC” distortion-control device, improved editing
equipment, “Colortec” color conversion unit, Marconi 4 (/2-in.
image orthicon camera. It reported the sale of $300,000
worth of Videotape equipment to Telesistema Mexicana,
Mexico City. Market planning mgr. Robert Miner, calling
attention to recently announced $20,400 closed-circuit
recorder, estimated that CCTV would be a $200-million
annual market within 5 years.
Other New Broadcast Equipment
In another equipment feature of the NAB convention,
Visual Electronics Corp. will show its new complete TV
program automation system. Following the close of the
convention, Visual will sponsor one-day seminars on sta-
tion automation May 11 & 12 at the Shoreham Hotel.
GE last week announced an addition to its line of TV
transmitters — a single-cubicle 1-kw high-band vhf trans-
mitter, convertible to a 5-kw transmitter through the addi-
tion of a 2nd cubicle. The 5-kw transmitter may be used to
drive GE’s new 35-kw amplifier.
A 2nd source of TV tape will be opened up with the
NAB convention. EMI/US Ltd., displaying at the equip-
ment exhibit, will offer video tape to U.S. stations for the
first time. The British-made tape will compete with the
only production tape currently available here, made by
Minnesota Mining. Working toward eventual TV-tape
manufacture are Reeves Soundcraft, Audio Devices, Star-
kes Tarzian, RCA, Eastman Kodak and others.
Networks
Jfore about
NETWORK AFFILIATE SESSIONS: Like the ghost of Ban-
quo seated at Macbeth’s table, the image of ABC-TV
hovered over the affiliate gatherings last week of
CBS-TV and NBC-TV — and, of course, in happier
guise, over ABC’s own pre-NAB session with its sta-
tions in Washington May 7 (see p. 1).
In a remark obviously aimed at ABC’s rating success
in the 1960-61 season with slam-bang action shows, CBS
Chmn. William S. Paley told a N.Y. audience of CBS affil-
iates May 5: “The cheap or gaudy runs its course fast,
and the competition for enduring acceptance & solid
growth is based on the courageous rather than the brazen,
the satisfying rather than the tantalizing, the moving
rather than the shocking.” CBS, said Paley, wants “the
highest quality in every program category,” since the true
measure of network success in the long haul will be
“character, standing, freedom to move, fundamental finan-
cial soundness.”
Earlier, CBS-TV Pres. James T. Aubrey had told sta-
tion executives: “We’re going to show that your affiliation
is the greatest franchise in network TV.” Aubrey warned
stations not to believe that “expansion is inevitable” and
that “each year’s ceiling is next year’s threshold.” He
also warned that affiliates face “a rougher & tougher fight,
for network audiences & network advertising dollars” —
particularly since some 70 of 200 CBS affiliates now have
at least 2 competitive stations in their markets. Said
Aubrey: “Our confidence rests in the fact that we will be
delivering the best adjacencies in all TV to your local
national spot prospects.”
CBS Has New Compensation Plan
CBS affiliates this fall will be operating under a new
compensation plan — but it won’t be a blanket increase and
will be subject “to individual negotiation,” affiliate rela-
tions & engineering vp William B. Lodge told CBS station
executives. The revised plan, in part, is aimed at film'
syndication & at local (as against network) TV. “Under
the present compensation system,” Lodge said, “there is a
built-in incentive to substitute a local show for a network
show. . . . We want to reverse that.” Lodge declined, how-
ever, to discuss the present option-time arrangements with
stations, and reiterated CBS-TV Pres. Aubrey’s recent
statement (Vol. 17:18 p2) that CBS may have to adopt a
long station break this fall to meet competition from ABC;
— even though CBS doesn’t basically like the idea.
Previewing the CBS-TV fall lineup for affiliates, in a
morning session (held, incidentally, in a N.Y. movie theater
near the Waldorf-Astoria), program vp Oscar Katz also
launched a shaft in the direction of his ABC-TV opposite
number, program vp Thomas W. Moore. “Only 32% of
CBS-TV’s lineup is in the action category,” he said, “where-
as more than two-thirds of the ABC schedule consists of
this kind of program.” CBS-TV could have competed
with ABC-TV this season by “just adding action show on
top of action show,” Katz said, “but this we have refrained
from doing” because it might lead only to “a short-lived
victory.” Katz also reported that the number of enter-
tainment specials on CBS-TV this fall will be “radically
revised;” i.e., there are only 15 committed so far (pre-
empting a total of only 16(4 hours) as against 31 (pre-
empting 43 hours) last year. Reason: “Many special shows
hurt us in several ways,” chiefly in lost ratings.
6
MAY 8, 1961
NBC’s Washington meeting was built around an elab-
orate network presentation which was MC’d by announcer-
host Hugh Downs, and was keyed to “the exciting new
programs” & “vastly expanded public-affairs shows”
promised to NBC-TV affiliates for fall. NBC, apparently,
intends to concentrate this fall in areas of proven strength.
There will be, Downs said, 2 new public-affairs shows in
prime time (one with David Brinkley) and “40 prime-time
news specials . . . including 6 NBC White Paper shows.
Color will also be stepped up for fall with “60% more
color” in the schedule this year than last year. NBC’s
daytime gains (“undisputed audience leader throughout
the week”) were also stressed. Like CBS, NBC will have
fewer (possibly no more than 50) entertainment specials
in the 1961-62 season, and several will be non-fiction rather
than dramatic or variety shows. Brief speeches of affiliate
encouragement were made by NBC Chmn. Robert W.
Sarnoff, Pres. Robert E. Kintner, exec, vp Walter D. Scott,
and programs & talent vp David Levy.
ABC’s affiliate meeting, held like NBC’s in Washington
on the eve of the NAB convention, featured plenty of
muscle-flexing. During the 1960-61 season, ABC-TV Pres.
Oliver Treyz reported, ABC-TV became “the No. 1 network
in the Nielsen competitive-market survey areas, and is
pushing close to CBS in the national ratings, already
having outdistanced NBC by a good margin.” Added
Treyz: “We are growing still stronger everyday . . . the
result of a continuing combined effort on the part of the
affiliates and the network.”
ABC program vp Thomas W. Moore cited the rating
track record of ABC shows new to the network this season.
The average such ABC newcomer, he said, “achieved a 20-
level rating, while CBS’s new shows averaged a 17.3 and
NBC programs trailed with a 13.7 rating in the national
Nielsen 50-market rating index.” Julius Barnathan, ABC
affiliated stations vp, unveiled some interesting figures
concerning the rating performance of individual ABC
affiliates. In the 60 competitive markets which have 3 uhf
or vhf stations, he said, “there are 29 ABC-TV affiliates
which lead during the evening hours in their market.”
Sarnoff is for Rating Study: In the latest of his peri-
odic “open letters” to TV-radio editors, NBC Chmn. Robert
W. Sarnoff saluted the Congressional report on ratings
released by Chmn. Harris (D-Ark.) of the House Interstate
& Foreign Commerce Committee (Vol. 17:13 p3). He
admitted that rating information can be “a vulnerable tool,
subject to a variety of errors,” and applauded the report’s
suggestion for an industry-wide study of research method-
ology. “We at NBC will try to help in any way we
can toward improving the ratings as an even more effective
research instrument, though in planning our programs they
can never be more than just one of the instruments we use
in shaping a balanced schedule,” he said.
CBS Wins NFL Games: The first contract between the
entire National Football League and a single network was
signed recently by CBS-TV. The network will pay $4.6
million annually, for 2 years, to be divided equally among
the League’s 14 teams. CBS will televise the League’s 7
games each weekend on a regional basis, with each League
city receiving live telecasts of “away” games of its par-
ticular team. There will be national telecasts on Thanks-
giving Day and on the 2nd to 3rd Saturdays of December.
The agreement includes any Conference playoff games, but
not the championship game between the Conference run-
ners-up played at the Orange Bowl in Miami (Vol. 17:17).
Network Television Billings
February 1961 and January-February 1961
For Jan. report, see Television Digest, Vol. 17:15 p8
February Billings Up 3.4%: Network TV’s Feb. 1961
gross time billings totaled $57.5 million — up 3.4% from
$55.6 million in Feb. 1960. Daytime billings were $19.7
million, up 17.3% from the same month last year, but
nighttime billings declined 2.6% to $37.8 million.
TvB’s latest compilation also shows ABC-TV to be
Feb.’s biggest percentage gainer, with a 17.8% jump to
$14.9 million from $12.7 million in Feb. 1960. NBC-TV
again led in monthly dollar volume with a 6.8% rise to
$21.3 million. And for the 2nd consecutive month, CBS-
TV slipped behind NBC as its billings declined 7.5% to
$21.2 million from $23 million a year earlier.
NETWORK TELEVISION
Feb. % Jan.-Feb. Jan.-Feb. %
1960 Change 1961 I960 Change
$12,677,110 +17.8 $30,837,490 $25,937,120 +18.9
22,977,171 — 7.5 44,144,418 46,454,529 — 5.0
19,923,712 + 6.8 44,312,166 40,904,609 + 8.3
Total. .. $57,469,791 $55,577,993 + 3.4 $119,294,074 $113,296,258 + 5.3
1961 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC Total
January $15,898,310 $22,894,855 $23,031,118 $61,824,283
February 14,939,180 21,249,563 21,281,048 57,469,791
Note: Figures revised as of April 20, 1961. These figures do not
represent actual revenues inasmuch as the networks do not divulge their
actual net dollar incomes. The figures are compiled by Broadcast Adver-
tisers Reports (BAR) and Leading National Advertisers (LNA) for
TV Bureau of Advertising (TvB) on basis of one-time network rates or
before frequency or cash discounts.
NBC Talks Color & News: Putting its best foot forward
for RCA stockholders last week (see p. 21), NBC confined
its report to 1960-61 news advances and a sneak preview
of color programming for next season.
“How come ABC does so well with only half the pay-
roll we have?” One disgruntled stockholder asked NBC
Pres. Robert Sarnoff. “You can’t compare the two,” replied
Sarnoff. “They don’t render the wide public service we do.
Anybody can do something for one year. Wait till they’re
as old as we are.”
Coverage “from conventions to cosmonauts” character-
ized NBC news activities, commentator Chet Huntley told
the meeting. “This is a sudden business we’re in,” he said,
“a constant race with the clock.” Radio reporting “has
become instantaneous” and “TV reporting is rapidly
catching up.” Noting the opening of 3 NBC Latin Amer-
ican news bureaus, the network’s convention & election
rating victories, and the imminent live coverage of Project
Mercury, Huntley told stockholders they should have “a
great deal of personal satisfaction.”
A showcase film of next season’s high-budget series,
Walt Disney’s Wonderful World of Color, included excerpts
from such Disney post-48 features as “The Littlest
Outlaw,” “Hans Brinker,” and “Light in the Forest.” The
series will be co-sponsored by RCA and Eastman Kodak.
DGA & Networks Still Disagree: The 900 TV-radio
directors, asst, directors and stage managers represented
by Directors Guild of America continued work without a
contract last week while DGA & network negotiators con-
tinued their discussions at the bargaining table (Vol. 17:16
p8). No agreement on the employment status of the union
members had been reached at week’s end.
Feb.
1961
ABC $14,939,180
CBS 21,249,563
NBC 21,281,048
VOL 17: No. 19
7
NETWORK SALES ACTIVITY
ABC-TV
Stagecoach West, Tue. 9-10 p.m. Roaring Twenties, Sat.
7:30-8:30 p.m. Asphalt Jungle, Sun. 9:30-
10:30 p.m. Hong Kong, Wed. 7:30-8:30 p.m.
Cheyenne, Mon. 7:30-8:30 p.m. Walt Disney
Presents, Sun. 7-7:30 p.m. Naked City, Wed.
10-11 p.m., part. eff. July.
Lehn & Fink (Geyer, Morey, Madden & Bal-
lard)
Leave It to Beaver, Sat. 8:30-9 p.m., part. eff. July.
Colgate-Palmolive (Ted Bates)
Lawman, Sun. 8:30-9 p.m. co-sponsorship eff. Oct.
Whitehall Laboratories (Ted Bates)
77 Sunset Strip, Fri. 9-10 p.m., part. eff. Oct.
Whitehall Laboratories (Ted Bates)
Beecham Products (Kenyon & Eckhardt)
Naked City, Wed. 10-11 p.m., part. eff. Oct.
Beecham Products (Kenyon & Eckhardt)
CBS -TV
GE College Bowl, Sun. 5:30-6 p.m., full-spon. eff. Sept. 24.
General Electric (Maxon)
NBC-TV
Tall Man, Sat. 8:30-9 p.m., part. eff. Sept. 16.
R. J. Reynolds (William Esty)
Outlaws, Thu. 7:30-8:30 p.m., part. eff. Oct. 5.
Colgate-Palmolive (Ted Bates)
David Brinkley’s Journal, Wed. 10:30-11 p.m., co-sponsor-
ship eff. Oct.
Pittsburg Plate Glass (BBDO)
Wagon Train, Wed. 7:30-8:30, part. eff. fall.
Ford (J. Walter Thompson)
Price Is Right, Mon. 8:30-9 p.m., co-spon. eff. Sept. 18.
American Home Products (Ted Bates)
Michael Shayne, Fri. 10-11 p.m., part. eff. Aug. 11.
DuPont (BBDO)
Daytime Programming, participations eff. June.
Lever Bros. (BBDO)
The Price Is Right, Mon. 8:30-9 p.m., co-spon. eff. Sept.
P. Lorillard (Lennen & Newell)
Whitehall Laboratories (Ted Bates)
Foods Up 10.7% in January: With Jan. 1961 gross time
billings of $11,164,121 (up 10.7% from Jan. 1960), food &
food products were the largest network spenders, said TvB
recently. Drugs & remedies were runners-up, with Jan.
1961 billings of $9,350,121 (vs. $7,966,591 in Jan. 1960).
Anacin was the leading brand advertiser in Jan. 1961, with
billings of $1,000,763, followed by L&M filter tip cigarets
at $756,827. Leading company advertiser was Procter &
Gamble with billings of $3,910,809.
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more.
Programming
NETWORK CHARACTERS: In these days of discussion &
controversy regarding the varying characters of the
individual networks, it is interesting to look ahead at
the programming to come. Here’s a program-type
breakdown of the latest network fall schedules in
prime evening time:
Program type ABC CBS NBC
Contemporary action 11 5 4
Suspense drama anthology 0 1 2
Period adventure 0 0 1
Western 3 3 4
Comedy 8 14 3
Cartoon shows 4 1 l
Variety 1 4 6
Audience participation 1 4 1
Public affairs 0 2 2
As the chart reveals (it was prepared for executive-
level use by one of the networks), by far the heaviest
weight of ABC-TV’s programming will be in the field of
“contemporary action shows” (fast-moving series such as
77 Sunset Strip or Follow the Sun, which have week-to-
week characters and action-adventure plots), along with
strong emphasis on comedies, cartoons and Westerns.
CBS-TV will have a sprinkling of shows in almost any
category, but will put a solid concentration on 30-min.
comedy ( Danny Thomas Show, Andy Griffith Show, Dobie
Gillis, Mother Is a Freshman, etc.). NBC-TV will have no
one dominant category, hedging its program bets with no
more than 6 shows in any one classification.
Space Shot a (Network) Success: Scores of TV cam-
eramen, technicians and commentators who landed at Cape
Canaveral over the April 30 weekend were probably as
disappointed by the May 2 NASA postponement of the
Project Mercury shot as was Commander Alan B. Shepard.
But astronaut & networks finally got off the ground Friday,
May 5 at 10:34 a.m. Live TV pool coverage began 10
minutes before launch time, and tapes of pre-flight prepar-
ations, the capsule recovery and interviews with Shepard
were the subject of space specials on all 3 networks Friday.
Do-it-Yourself College Bowl: Questions based upon
CBS-TV’s GE College Bowl (Sun. 5:30-6 p.m.) have been
compiled into a quiz-game book, The First College Bowl
Question Book, edited by novelist-playwright Jerome Weid-
man & family, published by Random House ($1.95).
Index of U.S. Home TV Usage
Viewing Down: Raising again the question of declines
in TV viewing (spotlighted recently by Lever Bros, vp
Henry M. Schachte — Vol. 17:17 p7), latest Nielsen figures
on home TV consumption show that viewing during March
1961 was down 4.3% from viewing during March 1960.
Nighttime viewing during the same period was down 4.5%
(a matter of 2.8 percentage points) and daytime viewing
went down 5.5% (representing 1.3 percentage points).
The figures follow:
Average Audience Per Average Minute Daily Avg. Hrs
Per Home
Day (10 a.ro.-5 p.m.)
Night
(7-11 p.m.)
%
Homes
%
Homes
March
I960
23.7
(10,712,000)
61.7
(27,888,000)
5 hrs. 47 mins.
March
1961
22.4
(10,606,000)
58.9
(27,624,000)
5 hrs. 32 mins.
n
MAY 0, 1961
Movies Beat Westerns In First Test: Will NBC’s post-1948
features out-gun the solidly-entrenched Have Gun, Will
Travel and Gunsmoke on Saturday nights this fall? NBC
last week was pointing to interesting evidence.
In Rochester, NBC affiliate WROC-TV last November
created a local-level version of NBC’s fall plan by sched-
uling at 9:30 p.m. Featurama, a 90-min. movie show built
around the 7 Arts-Warner Bros, package of post-1948 films.
Previously, the station had carried in this time period
NTA-syndicated Play of the Week, which drew ARB rat-
ings around 8. In competition, the 2 CBS Westerns drew a
49 & 45 respectively on CBS-TV affiliate WHEC-TV.
But with the scheduling of the feature package, the
rating fun began. Featurama, by March 1961, had zoomed
upward to average a 41 ARB — a five-fold rating increase
over its November 1960 position — while Have Gun dipped
26 points (to 19) and Gunsmoke dropped 27 (to 22).
Said NBC last week in a memo circulated among lead-
ing ad agencies ; “While it is recognized that one city can-
not be projected to the entire network, Rochester has
demonstrated that the CBS Westerns are vulnerable to a
strong movie package.”
Court Raps WBAL-TV : Re-enactment of deliberations
by a kidnap-murder trial jury on WBAL-TV Baltimore
(Vol. 17:18 plO) was “against the public interest and
should not be repeated or imitated,” but didn’t constitute
contempt of court, 3 federal judges have decided. A 3-page
memorandum by District Court Judges Roszel C. Thomsen,
W. Calvin Chesnut and R. Dorsey Watkins in Baltimore
said that the court’s power to punish for contempt extends
only to acts within the court or close enough to disturb
order & decorum. The hour-long WBAL-TV show wasn’t
within that jurisdiction — and “general supervision of TV
stations has not been committed by Congress to the courts,
the judges said. Judge Thomsen said, however, that the
affair would be referred to the Md. Bar Assn, to see
“whether disciplinary proceedings should be instituted
against counsel for the TV station.”
TV Wrestling’s New Look: TV’s grunt & groan
matches, familiar since the beginning, have taken on a new
promotional twist. Old style TV bouts were filmed in
arenas with paying audiences (TV exposure presumably
cutting the gate at the live show). Now promoters
throughout the country are staging unattended matches
for TV only. But these are merely build-ups for later paid-
admission arena matches with no TV cameras on hand.
Local sponsors pay time & production costs for the TV
shows, but the promoter charges nothing. His day comes
when the series winners are pitted against each other in
the paid & non-televised performance. A recent San Fran-
cisco bout so promoted, reports The Wall St. Journal, pro-
duced the record wrestling gate for the area of $48,990.
Professional wrestling in Michigan last year earned
$930,000, vs. $95,000 three years ago, before TV promotion.
Brinkleymanship: From the April 26 Washington Star
— “Dear Chet: Here’s a goodie Dave may forget to pass on
to you from Washington. Seems that Dave was driving
one of his pair of white sports-type cars in Northwest
Washington about 10 days ago when he had an accident.
Ran into the rear end of another car. Dave appeared for a
hearing at Municipal Court today to discuss the conse-
quences. No charges. Fine so far. But there was one hitch.
Mr. Brinkley had to sign up for two 3-hour sessions in
traffic school this June. Good night, Chet.”
CBS Captures NBC’s ETV ‘Angel’: NBC-TV and Learn-
ing Resources Institute, the educational organization
which has aided in the administration & financing of
Continental Classroom (6-7 a.m.) for the past year, have
had a policy falling-out. The Institute proposed that the
course be fed when network lines were not in use for
regular programming, to be taped locally and to be carried
by stations at whatever times might be available. No, said
NBC — “only % of the stations of any network are equipped
to receive & tape in this manner.” Added the network:
“It would destroy the tremendous value of a simultaneous
national broadcast which has developed a network of over
170 stations offering the courses in every part of the
country.” Despite the Institute’s withdrawal, NBC plans
to continue Continental Classroom and is now preparing a
college credit course in government for the fall. “We have
every expectation that the needed financing will be
arranged and that we will be able to continue this dra-
matically successful use of network TV on behalf of
education,” said NBC.
CBS-TV will begin The College of the Air in the fall,
it was learned at the network affiliates meeting in N.Y.
May 5 — and ex-NBC angel Learning Resources Institute
will provide the programs. College credit courses will be
transmitted on network lines from 1:05-1:30 p.m. and
“every station on the network will have the right to broad-
cast it at that time or on a delayed basis through video-
taping or kinescope recording,” said CBS News Pres.
Richard S. Salant.
“TV programming is the end result of a process fully
as democratic as any Presidential election. Every time a
viewer turns his dial to a particular show, he is casting a
vote for that show. Everytime he decides not to watch a
show, he is casting a vote against it. Those shows which
receive a sufficient number of votes remain; those shows
which do not, go. This democratic process of program
selection is an affirmation of TV’s belief that the people of
this country are the best judges of what they want. There
is nothing unique about such a belief, since it is the founda-
tion of our traditional way of life. It is the heart of our
political & economic systems, and it is only fitting that it
should be the heart of TV. This means that TV can only
go so far in creating public taste; for the most part, it is
rather a reflection of public taste.” — Stanley Cohen, dir.,
program planning & promotion, WDSU-TV New Orleans,
to the Co-Operative School Club.
Senator Favors Congressional TV" : Govt. Operations
Committee Chmn. John L. McClellan (D-Ark.), in the
May 6-12 TV Guide, declares that “I would favor a rule
which made it clear that [Congressional] hearings might
be televised at the discretion of the committee concerned
. . . Wherever possible, the full hearing (or hearing ses-
sion) should be televised. As a normal minimum, if a
witness is televised his entire testimony should be covered.”
W'eighing the pros & cons of Congressional TV, McClellan
noted the tremendous public interest in the Kennedy-Nixon
TV meetings. “No one can doubt that this interest [in
govt.] is genuine. It should be encouraged.”
International Telecast in Works: A talent search for
the 90-min. telecast highlighting the ATAS international
assembly was begun last week. The telecast’s format will
be entirely international, showcasing performers from all
nations who participate in the Nov. 4 assembly. Exec,
producer Robert Saudek is currently in Japan selecting
the first of the foreign TV talent.
VOL 17: No. 19
9
Less Live TV Than Ever Next Fall: Live TV series, laid
low by the trend to film for some years, will be less in
evidence than ever in network prime time next season.
And what will happen in the diminishing area of specials
is problematical at this point.
CBS-TV and NBC-TV have scheduled IV2 hours apiece
of live programming next season (this season CBS had 8,
NBC 13). ABC-TV will have the least of all — one-half
hour, plus Fight of the Week.
Live shows canceled this spring include Shirley
Temple, Milton Berle, Dinah Shore Chevy Show, This Is
Your Life and special series such as DuPont Show of the
Month and Family Classics.
The continued trend to film programming (more than
80% of all night shows) is causing the big network TV
production centers in N.Y. and Hollywood to achieve
“ghost-town status,” reported Variety recently. During
a checkup of network facilities, the show-business trade
paper learned: (1) NBC-TV is laying out $300,000 a year
for rental of the Ziegfeld Theatre in N.Y., but regularly
originates only The Perry Como Show from it. (2) CBS-
TV’s huge “TV City” in Hollywood is being pump-primed
with the origination of some CBS daytime shows; other-
wise, most of the network’s nighttime fare is film. (3)
NBC’s big color studio in Brooklyn, once quite active with
specials by Max Liebmann and Henry Jaffe, will be closed
this summer, because “just to open the doors of the plant
costs $12,000 a day.”
MPATI Tests Start: Test signals in the Midwest Program
of Airborne TV Instruction (Vol. 17:17 p24) are scheduled
to be transmitted in experiments this week from the pro-
ject’s DC6AB plane, circling over Montpelier, Ind. at 23,000
feet. Tests of taped instruction courses are planned to start
May 15. As part of the tests, WXIX-TV (Ch. 18) Milwau-
kee— 200 miles away — has asked its viewers to report any
reception.
Cal. TV-Radio Commentators May Get Immunity: The
State Senate Judiciary Committee last week adopted by
an 8-1 vote an amended bill which would give TV & radio
commentators the right to withhold sources of information.
Previously, the proposed measure had protected TV-radio
newsmen, but not commentators. Commentators who tes-
tified before the Committee to complain that this would be
discriminatory legislation included Clete Roberts, KTLA
Los Angeles; Sam Zelman, Western div. mgr., CBS-TV
News; William Winter, ABC-TV’s San Francisco commen-
tator; and John Thompson, mgr., Pacific div., NBC News,
& pres., Southern Cal. Radio & TV News Club.
European Circuses on NBC: Borrowing a leaf from Ed
Sullivan’s book of overseas production stunts, NBC has
blueprinted a fall series which will give U.S. viewers an
armchair view of some of Europe’s top circus attractions.
The show, slotted for Fri. 7:30-8:30 p.m. starting Sept. 15,
has a working title of Carnival Time and will be produced
by Lawrence White' Scheduled to be taped in Europe this
summer (using the facilities of Intercontinental TV & Brit-
ain’s ATV) will be 10 circuses, 4 ice shows, 2 magic shows
and a Lilliputian program. The performances will be staged
in the permanent arena-type theaters which are a standard
for circuses in Europe. Among shows signed or in negotia-
tion: The Vienna Tee Show, the Circus Schumann (Copen-
hagen), the Circus Togni (Rome), the Cirque Medrano
(Paris) and the Kalanag Magic Show (Germany).
Colgate-Palmolive’s Local Public Affairs: One of the
country’s leading national TV advertisers last week moved
into a new programming area — the prime-time sponsorship
of local public-affairs TV series. Colgate-Palmolive an-
nounced it was picking up sponsorship (beginning this
week, May 11) of the U. of Pa.’s Frontiers of Knowledge
on 5 Triangle stations — WFIL-TV Philadelphia; WNBF-
TV Binghamton, N.Y. ; WFBG-TV Altoona-Johnstown,
Pa.; WLYH-TV Lancaster-Lebanon, Pa., and KFRE-TV
Fresno. Plans also are under way to make the programs
available to stations in other sections of the country.
Although C-P has sponsored local programs in the
past, a spokesman told us, the Frontiers sponsorship does
mark the company’s first regional public-service series.
There are no current plans for additional similar sponsor-
ships, he said, but “we’re always alert to the possibilities
of serious, worthwhile programming of this type.”
Frontiers is a monthly series inaugurated last Decem-
ber by the University & WFIL-TV, in cooperation with
other educational & research organizations. The 30-min.
documentaries explore developments along a broad front
of scientific knowledge, from space medicine & oceanog-
raphy to atomic energy. Production units range the world
to film & tape dramatic examples of basic research.
Coincidentally, the surge in public-service program-
ming is charted by A.C. Nielsen in May 8 Sponsor. Among
the findings: A 145% jump in such programming in the
6 months of Sept.-Feb. 1960-61 over the same months of
1957-58. Regularly scheduled public affairers soared 126% ;
specials 185% — and all were in prime time. The findings
seemingly confirm a conclusion of Campbell-Ewald’s recent
TV study (Vol. 17:18 p9) that “the viewer is beginning to
demand a variety of entertainment . . . becoming more &
more selective in his TV tastes.”
Auxiliary Services
CATV Into UHf? All-out entry of CATV systems into the
uhf field has been proposed by exec, vp Leon N. Papernow
of H & B American Corp.’s Transcontinent Communications
System Inc. In a letter to NCTA Pres. William Dalton,
the big CATV operator said it’s time for the industry to “do
all in our power to facilitate uhf progress in the 900 com-
munities throughout the U.S. where CATV systems oper-
ate.” His program pointed to “total prohibition of the
construction of new vhf translators.” Papernow said CATV
systems could: (1) Build uhf translators. (2) “Go into
uhf-TV broadcasting.” (3) Subsidize purchase of all-
channel sets by CATV subscribers. (4) Actively support
existing uhf stations through promotion, advertising, etc.
He also argued that CATV systems would be serving their
own interests — particularly in fringe areas — by promoting
uhf: “CATV fought an energetic but losing battle against
vhf boosters . . . Certainly no transition to uhf in the
fringe area can come out without a long-range plan to
convert these ‘coffin nails.’ ”
Uhf Translator Starts: K70CG & K74BG Grand Marais,
Minn, began April 10 repeating KDAL-TV & WDSM-TV
Duluth • K74BH Winnemucca, Nev. began March 15 with
KBOI-TV Boise, Ida. • K71AX Fish Lake Valley, Nev.
went on the air May 1 repeating KOLO-TV Reno •
K78AW Carrol], la. has started operating repeating
KRNT-TV Des Moines and companion Ch. 82 has a May 10
target for repeating WHO-TV Des Moines,
10
MAY 8, 1961
Advertising
LONGER-BREAK FIGHT LENGTHENS: Ad men have just
about exhausted the immediate-appeal possibilities in
their continuing battle against ABC-TV’s proposed
expansion of station breaks and CBS-NBC competi-
tion-meeting concessions (Vol. 17:16 p7). Direct
appeal to FCC Chmn. Newton N. Minow and NAB
Pres. LeRoy Collins by Young & Rubicam Pres.
George H. Gribbin (Vol. 17:18 pi) has elicited some
sympathy — but no action — from Washington quar-
ters.
The addition of 10 sec. to the present 30-sec. station-
break time “is not objectionable,” said Chairman Minow.
He did say, however, that if the increased time were used
for triple spotting he would “certainly want to do some-
thing about it.”
After discussing Gribbin’s wire with his colleagues,
Chmn. Minow wrote a response saying: (1) FCC has no
rules or policy on the matter. (2) If you think it should
have, petition us to make some.
One Commissioner gave us his views: “This is peanuts.
If we want to get into the whole area of over-commercial-
ization, we’ve got to do it on an over-all basis — considering
a station’s program time vs. commercial time.” He’s satis-
fied that the Commission can regulate in that area, stating
that commercials don’t have First Amendment protection.
Plenty of industry lawyers dispute that opinion, of course.
FCC Mum on “Over-commercialization”
FCC’s proposed revised program form would have
licensees tell the Commission how much time per hour they
have devoted & will devote to commercials (see p. 3 of our
Feb. 27 full text of the proposal). But the form doesn’t
indicate what, if anything, the Commission might regard
as “over-commercialization.” Some FCC sources believe
that many licensees wish that the Commission would set a
ceiling so that they & their competitors would know where
they stand.
Although there are now station violations of the NAB
Code provision prohibiting triple spotting, and the tempta-
tion will be even greater with a 40-sec. break, the expansion
represents too much to stations for them to openly invite
FCC-NAB interference by excess triple spotting, industry
officials believe. The 5 ABC-TV o&o’s have already issued
a statement that they will allow only 2 commercials during
the new breaks (Vol. 17:17 p8). As ABC adds it up, affili-
ates will garner an extra 15% annually in net profits from
the additional 10 seconds — which represent a 33%% in-
crease in time available for spot announcements between
network shows. Added annual gross spot income for each
group of 5 network o&o’s could be as much as $2 million.
There are indications that agencies & advertisers may
take another tack in their skirmish with the networks on
this subject of longer breaks. A major ad agency handling
one of the 3 leading soap companies has begun to ask
stations, through its media dept.: “What kind of rate
reduction do you plan on nighttime station breaks if you
expand them and thus reduce their efficiency ?” The agency,
we’re told, isn’t kidding— and thus raises a point so far
overlooked in the arguments about 40-sec. station breaks:
Major spot advertisers will undoubtedly agree to double
spotting a pair of 20-sec. commercials during a station
break adjacent to a top-rated show, but will they simply
shift their budgets away from double-spot breaks which
are next to low-rated shows, unless stations cut the price?
Madison Ave. grumbling continued last week on a
number of different fronts. Said Grey Advertising exec,
vp. A. L. Hollender: “The plan presents a tremendous
step back from what all of us have been working hard to
achieve — more effective TV.” Warned Lee M. Rich, Benton
& Bowles media vp: “From the station’s viewpoint, the
longer station break is bound to increase the number of
unsold station breaks ... It will cause B&B to consider a
downward adjustment on the value of spot time, and will
make life a lot less flexible for the advertiser.” An added
protest came from N.Y. Times TV critic Jack Gould: “At
a time when thoughtful leaders have properly worried over
general programming standards, it is indeed disturbing
that the great innovation for the season of 1961-62 should
take the form it has: long ‘spot’ commercials.”
The question of expanded station breaks wasn’t on
the official agendas of the ABC-CBS-NBC affiliate meetings
last week (see p. 5), but it triggered considerable discussion
which was likely to continue this week at the NAB conven-
tion. A number of admen still held to the slim hope that
Minow and/or Collins would take a firmer stand on the
matter at the NAB meet — but the hope began to look slim-
mer all the time.
Dixon Renews the Attack: Individual TV & radio stations
as well as advertisers & agencies have been warned by FTC
Chmn. Paul Rand Dixon to take closer looks at the com-
mercials they carry. Dixon — appearing with House Judici-
ary Committee Chmn. Celler (D-N.Y.) on Between the
Lines on WNTA-TV N.Y.- — renewed the criticism of ques-
tionable commercials which peppered his April speech to
the Assn, of National Advertisers (Vol. 17:17 p4). Re-
minding stations that FTC gives FCC copies of complaints
against broadcast advertising, he said: “Now, every 3
years these stations must come up for relicensing and I
would say that [they’d be smart] if perhaps they began to
take that into account.” Dixon also reported that his plans
for revamping FTC’s set-up include addition of 10 adver-
tising-case hearing examiners to the present 15-man staff.
JFK Takes over FTC: It looks like the 5-man Federal
Trade Commission will become the first regulatory agency
to be dominated by President Kennedy’s appointees. Round-
ing out his FTC-takeover schedule (Vol. 17:7 et seq.),
the President formally nominated Democrat A. Everette
MacIntyre, now gen. counsel of the House Small Business
Committee, to take over hold-over Democrat Robert T.
Secrest’s job. MacIntyre’s 7-year term starts Sept. 26,
when Secrest’s runs out. With MacIntyre installed to give
the Kennedy administration a 3-member majority, the 2
hold-over FTC members left will be Democrat William C.
Kern, whose term ends in 1962, and lone Republican
Sigurd Anderson, whose tenure doesn’t end until 1966.
Already in FTC office are 2 Kennedy men — Democratic
Chmn. Paul Rand Dixon & independent Philip Elman.
Big Newspaper Advertisers Love TV Even More: The
leading 100 national newspaper advertisers in 1960 spent
92% more on TV than in newspapers. So reported Pres.
Norman E. Cash at TvB’s first 1961 sales clinic in Pitts-
burgh last week. The top 100 increased their TV billing
3.7% from $671 million in 1959 to $696 million in 1960,
while their newspaper advertising gained 0.2% ($361 to
$362 million).
VOL 17: No. 19
11
Code Board Hits 30-Min. Commercials: Once thought
buried & forgotten in TV’s past, “program-length com-
mercials” seem to be making a comeback, NAB’s TV Code
Review Board sadly reported last week.
On the eve of NAB’s 39th convention in Washington,
the Board put out a chiding notice to all Code subscribers
to shun the temptation to sell time to sponsors for half-
hour shows which turn out to be little more than advertis-
ing on a sustained pitch.
It’s one thing, said the Board, for a station to run
architectural documentaries, but another to present series
of real-estate classified ads in the guise of tours of beau-
tiful homes & gardens.
Local fashion shows sponsored by stores can be worth
viewing as news, and auto shows may have their place on
home screens, the Board indicated. These are cases where
the program is “a singleton & serves a special community
purpose,” said Board Chmn. E. K. Hartenbower.
But 30-min. spiels by clothing store salesmen or in-
spection trips to used-car lots serve no Code purposes, sub-
scribers were reminded. They were asked to check their
current & upcoming schedules — then double-check with
Code offices in Washington, Hollywood or N.Y.
“There is no question that some of the shows, partic-
ularly in the real estate field, should be checked with the
Code staff,” Hartenbower said. He assured subscribers
that in judging whether such programs qualify under Code
standards, they will rule out any show which devotes “28
minutes out of a half-hour to solid sell — hard or soft.”
How prevalent are “program -length commercials”
now? Not very, but any prevalence is too much, we were
told at Code offices in Washington. Code monitors have
come across such programs on 20-30 TV stations in recent
months, and at least 3 film companies are syndicating them.
New Product-Protection Precedent: Garry Moore, who
now peddles Plymouths on his CBS-TV show (Tue. 10-11
p.m.) will be pushing Oldsmobiles come fall. But, dubious
about the public-relations merit of such an abrupt brand
switch, Moore talked his network & new fall sponsor into
what industry circles are calling “a TV advertising first.”
On the first 8 Oldsmobile-sponsored shows, Moore will
assure viewers that he still favors “that other auto” in the
“low-priced field,” but, for “higher-priced car, nothing
tops Olds.”
Magazine Ad Linage Drops 10%: First-quarter 1961
ad linage carried by general & farm magazines dropped
10% below the year-earlier level, reports PIB. In terms
of pages, the decline was to 16,541 from 18,297. Ad revenue
slipped 1% to $190,330,230 from $191,629,370 in Jan.-Mar.
Ad People: John J. Meskil, McCann-Marschalk media dir.,
named a vp . . . David M. Ricaud named a McCann-Erickson
vp . . . Edward W. Murtfeldt named exec, vp, Benton &
Bowles . . . Gene Grayson, Alan Hahn and Joseph Sacco,
Ted Bates creative supervisors, elected vps . . . William E.
Holden, ex-Doherty, Clifford, Steers and Shenfield, named
senior vp and mgr., N.Y. office of Fuller & Smith & Ross.
John A. McKinven appointed F&S&R mktg. services vp
from creative services vp. Kenneth E. Moore moves from
vp-plans board chmn. to new post of client service vp.
Lee Emmerich, Geyer, Morey, Madden & Ballard
best, production mgr., named a vp . . . Miss Frances Rut-
land named DFS vp . . . M. Carl Johnson named managing
dir. of McCann-Erickson-Hakuhodo Inc. of Tokyo.
Film-Commercial Festival Winners: Awards to “best” in
30 product categories (1,352 entries) were made May 3 at
the 2nd American TV Commercials Festival in N.Y. MPO
Videotronics displaced 1960’s top-scoring Robert Lawrence
Productions as the most-lauded production company at
the festival, winning 4 first-place honors, 2 second-place,
and 2 special citations. A close runner-up was Television
Graphics with 4 firsts, 2 seconds and no citations. Elektra
Film Productions swept the animation honors with a total
of 2 firsts and 3 seconds. The winning commercials, se-
lected by a jury of 80 ad executives:
paring apparel: uu Font, “Westbury Fashions” (Videotape).
Appliances: GE Refrigerator, “Tango” (VPI).
Automobiles : Chevrolet for Corvair, "Oasis” (American Films) .
Auto accessories: Delco Replacement Parts, "Dynamo” (VPI).
Baked goods: Drake Bakeries, “Follow The Leader” (Sarra)
Bath soaps: Lever for Praise, "Laurie Peters” (B. L. Associates).
Beer & wme: Jackson Brewing Co. “Kangaroo” (Pelican Films)
Breakfast cereal: General Foods for Post Toasties, "Typewriter”
(Craven Film) & Kellogg for Snack-Pak, “What To Buy” (Filmfair)
Cake mix: P&G for Duncan Hines, “Date Nut” (MPO Videotronics).
(Moo cigars: American Tobacco for Lucky Strike, “Match”
(MPO Videotronics).
,Co.ff.ee & tea:. General Foods, for Instant Maxwell House, “Iced”
(Television Graphics).
FilrrO°nSUmer scrvices: Imperial Oil for Esso Oil Heat, “Cat” (Elektra
Cosmetics & toiletries: Bristol-Myers for Ban, “Documentary” (WCD
Productions). '
Dairy products & margarine: Standard Brands for Blue Bonnet
Squeeze & Closeups” (Transfilm-Wylde Productions).
Dentifrices: P&G for Crest, “Cheryl Clapham” (Television
Graphics).
Gasoline & lubricants: Texaco, “Little Girl— Tricycle” (Craven
Film) .
Gift item: Eastman Kodak, “Take A Picture” (MPO Videotronics)
Hair preparations: P&G for Prell, “Fur” (Transfilm-Caravel).
Home furnishings: Aluminum Co. of America for Alcoa Colorib
Panels (Television Graphics).
Household cleansers & waxes: Brillo, “99 Squeezes Calypso”
(Elektra Film).
Institutional: Aluminium Ltd., “Man & Wife” (Group Productions).
Laundry soap & detergents: P&G for Ivory Flakes, “We Suggest”
(MPO Videotronics).
Packaged food: Chun King, “Elevator” (Freberg Ltd. & Jacmar
Productions).
Paper products & wraps: Scott Paper, “Picnic” (MPO Videotronics).
Pet food: General Foods for Gaines Gravy Train, “Dog & Cat”
(Television Graphics).
Pharmaceuticals: Bristol-Myers for Bufferin, “Headache-Heartbeat”
(On Film).
Public Service: United Cerebral Palsy, “One Little Hand” (News-
film USA).
Retail stores: Barney’s Clothes, “Boys Clothing— Party” (CBS-TV).
Soft drinks: Seven-Up, “Old Movie: Harried Housewife” (Sarra).
Travel : Northwest Orient Airlines, “Polo” & “Japanese Girls”
(Desilu) .
8-10 sec. ID3: Union Starch for Liquid Mist Reddi-Starch, “Manne-
quin’^ (Format Films).
Billboard, opening & closing: Ford Motor Co. Ernie Ford Show
"Peanuts & Phonograph” (Playhouse Pictures).
Integrated program commercial: General Foods for Post Grape
Nuts, “Danny Thomas Show” (Marterto).
AFA Schedules Kintner: Ex-FTC Chmn. Earl W.
Kintner, now in private law practice in Washington, has
been added to the speaker’s list for the May 28-31 conven-
tion of the Advertising Federation of America in the
Sheraton-Park Hotel there. New FTC Chmn. Paul Rand
Dixon will address a luncheon session (Vol. 17:16 pl3).
What Buyers Want from Reps: Answer, as provided
by a 5-city survey of 62 agencies by National Advertising
Agency Network: (1) Audience composition for each
availability submitted. (2) Ratings of competitive adjacen-
cies. (3) More complete station-coverage data. (4) Stand-
ardization of rating information. (5) Easy-to-understand
cost data.
New Reps: WRGB Schenectady to Katz July 1 from
NBC Spot Sales • KSD-TV St. Louis to Katz July 1 from
NBC Spot Sales • KOA-TV Denver to Blair-TV July 16
from NBC Spot Sales • WFIE-TV Evansville, Ind. to
Katz May 1 from Raymer • WXTV Youngstown, O. to
Gill-Perna April 17 from Pearson • WLBZ-TV Bangor &
WCSH-TV Portland, Me. to Katz May 1 from Weed.
12
MAY 8, 1961
Film & Tape
Film Men Head For NAB: The annual grumbles from
syndicators & film distributors that they are treated like
2nd class citizens at NAB meetings were audible in both
N.Y. & Washington last week. But most film executives
couldn’t resist the chance to renew acquaintances with sta-
tion film-buyers and, in a few cases, to showcase their
newest wares at the convention. Here are some of the
film highlights NAB convention-goers can expect:
Delegations: ABC Films, headed by Pres. Henry G.
Plitt. CBS Films, Pres. Sam Cook Digges. Cal. National
Productions, vp Herbert S. Schlosser. Flamingo, Pres. Ira
Gottlieb. MCA-TV, syndication vp David V. Sutton.
MGM-TV, sales vp Richard Harper. Official Films, vp
Russ Raycroft. Screen Gems, syndication vp Bob Seidel-
man. Seven Arts, sales vp Robert Rich. Ziv-UA, sales vp
M. J. Rifkin.
Feature packages: MGM will unveil 30 features for
TV, drawn from its backlog of 400 post-48 films. The pack-
age, to be called Best of the 50s, includes “The Actress,”
“Kind Lady,” “In the Good Old Summertime.” Seven Arts
will showcase 40 more post-50 Wai'ner Bros, features, in-
cluding “Young at Heart,” “East of Eden,” and “Captain
Horatio Hornblower” (Vol. 17:18 pl2).
New syndication series: Filmaster will be among the
few syndicators to spring a new property at the convention.
The entry, titled The Beachcomber, is a 30-min. production
made in co-operation with TV Stations Inc. Ziv-UA
will stage a sales push for its 2 current first-run proper-
ties, King of Diamonds and Ripcord. But most of the
others will confine their sales efforts to re-run or off-net-
work series.
Four Star Aims 1 7 Series Abroad: Four Star Television
is Considering how to go about distributing 17 series in the
foreign market. Although most of its series have been sold
in Australia, the company has held back broad global
distribution because of restrictions & quotas. Vp George A.
Elber told us regarding the virtually-undistributed backlog
of more than 950 half-hours and 71 hours of TV film, that
Four Star is deliberating whether to form its own distribu-
tion company or to make a deal with a distribution com-
pany. William Morris is sales agent for Four Star, but
not a distribution company, Elber explained.
Four Star packages available for the foreign market
are Dante, Robert Taylor’s Detectives, The Tom Ewell
Show, The David Niven Show, Dick Powell’s Zane Grey
Theater, Hey Jeannie, Peter Loves Mary, The Rifleman,
Johnny Ringo, Turn of Fate, The June Allyson Show,
Michael Shayne, The Westerner, Stagecoach West, Black
Saddle, The Plainsman, and The Law & Mr. Jones.
MGM Buying NTA Telestudios: MGM is near a deal for
the purchase of NTA Telestudios Ltd. in N.Y. for expansion
of TV-commercial facilities by MGM-TV (which now
makes film, but not tape, commercials). The price is
understood to be about $500,000. An MGM-TV executive
told us that complete agreement on the deal to purchase
the NTA subsidiary has been reached, although contracts
hadn’t been signed yet. NTA’s Telestudios produce tape
•commercials and also have been used as studio facilities for
WNTA-TV, which is being sold to an ETV group for
$5,750,000 (Vol. 17:17 p7).
HOLLYWOOD ROUNDUP
Screen Gems’ Winston Churchill series and Don
Fedderson’s My 3 Sons were voted the best series of the
current season by 260 TV editors polled by the Pat Mc-
Dermott Co., Los Angeles and N.Y. PR firm. After Church-
ill and 3 Sons came The Untouchables, Project 20, CBS
Reports and Play of the Week. Voted the biggest disap-
pointment: The Nanette Fabray Show. Many said The
Flintstones, Witness, Angel and Hong Kong didn’t live up
to expectations. Flintstones was helped considerably
by publicity, and The Law & Mr. Jones was hurt by lack
of it. Editors criticized headache remedy and other “hard
sell” sponsors as the most objectionable commercials.
Hollywood’s animation business is headed for a record
$14 million this year, says Lawrence Kilty, business
representative of Motion Picture Screen Cartoonists Union,
Local 839, IATSE. About $12 million will be spent on TV
entertainment film and commercials, he predicts.
Bing Crosby Productions is immediately starting its
60-min. Ben Casey series. The Rosenberg-Coryell Agency
has closed a 26-week deal with ABC-TV for the series which
begins Oct. 2 at 10 p.m. Mondays. Producer is James E.
Moser. Vince Edwards & Sam Jaffe star.
20th Century-Fox TV has shaken up the production
staff of Adventures in Paradise, producers Fletcher Mar-
kle, William Froug and Charles Russell leaving, and
Richard Goldstone due to depart soon. New Paradise pro-
ducers are Art Wallace and Gene Levitt. 20th will film
3 Paradise segments in Tahiti in June.
20th Century-Fox TV puts Dobie Gillis into production
for next season May 15; its new Follow the Sun and Bus
Stop series in June, and Margie in July . . . Marvin Marx
named producer of The Joey Bishop Show. Louis Edelman
is exec, producer.
Revue Studios’ The Deputy and Bringing Up Buddy
have been killed, and the studio has quit production on
syndicated Shotgun Slade.
Desilu’s The Untouchables and Screen Gems’ Winston
Churchill — The Valiant Years have been sold to Japan.
Warner Bros, has purchased 72 stories for its 8 series,
and now has 44 writers at work preparing scripts.
Revue Studios’ Bachelor Father begins production for
next season in mid- June.
People: Raphael Etkes has left William Morris to join
MCA’s international TV div. . . . MGM-TV’s stars Leon
Ames & Myrna Fahey (Father of the Bride) and Richard
Chamberlain (Dr. Kildare) left last week for N.Y., Ames
and Miss Fahey to speak before the CBS Affiliates dinner,
Chamberlain before the NBC affiliates meeting in Wash-
ington. Miss Fahey goes to Europe this week for the
Cannes Festival. . . . Sheldon Leonard has been signed for
the 9th year as producer-director of The Danny Thomas
Shoiv. He is also owner of Sheldon Leonard Enterprises,
for which he & Danny Thomas will be exec, producers on
The Dick Van Dyke Shoiv and The Andy Griffith Show . . .
Desilu Productions has signed Del Reisman as story editor
of The Untouchables . . . MGM-TV producer Rudy Abel
(National Velvet) has gone to N.Y. for network and agency
meetings on the series, and will then visit MGM exchanges
in Brussels, Paris, Rome and London.
VOL. 17: No. 19
13
NEW YORK ROUNDUP
CBS Films notes “a world-wide interest in America’s
space program,” evidenced by orders for the recent CBS
Reports program, “Why Man in Space?” and CBS News
film coverage of Project Mercury. TV outlets in England,
Australia, Italy, Japan, Germany and Canada have bought
prints of the 60-min. space special while 9 countries have
requested Project Mercury films. “These latter countries
will be supplied, practically at cost & as a public service,
with from one to 5 hours of programming on this event,”
said international sales dir. Ralph Baruch.
Add Syndication Sales: Screen Gems has sold its 260-
feature, post-1948 Columbia package to 4 more stations,
upping the market total to 23. Latest sales: KCMO-TV
Kansas City, KPHO-TV Phoenix, WNEM Bay City, WRBL-
TV Columbus . . . MCA-TV has sold its 4 off-network, 60-
min. series — Suspicion, Overland Trail, Riverboat and
Cimarron City — in 45 markets to date. Latest sales include
KGO-TV San Francisco, KPLR-TV St. Louis.
Closed-Circuit Home Show: NBC Telesales produced
a 60-min. closed-circuitcast for the National Homes Assn.
April 15, one week after the realty group conceived the
idea. Originating from National Homes’ office in Lafayette,
Ind. and fed for both TV studio and large-screen viewing,
the session presented the firm’s complete line of homes to
dealers in other cities, a progress report and details of the
company’s new incentive plan.
ABC-TV Won’t Sell “Hunters” Share: 20th Century-
Fox TV has been turned down by ABC-TV in its attempt
to buy the network’s financial interest in the pilot of The
Hunters, which was rejected by ABC for fear that it might
offend Negroes and prove too controversial (Vol. 17:15
plO). The studio, seeking to offer the show elsewhere,
wanted to reimburse ABC for its approximately $100,000
investment in the $200,000 pilot.
Cal. National Productions’ most recent syndication
entry is Funny Manns, an 8-min., 104-episode series that
“distills Mack Sennett-type comedies.” Produced by new
Merritt Enterprises and hosted by Cliff Norton, the series
contains filmed segments of movie comedy classics. It has
been sold in 43 markets to date. Sweets Company of
America and Ideal Toy co-sponsor in 20 of the 43 markets.
Screen Directors International Guild is holding its first
international convention in Cannes during the coming film
festival there. Activities will include meetings with French
film unions, studio inspections, and screenings of films
directed by SDIG members, including the NBC White
Paper documentary “Sit-in.”
Ziv-UA’s 2nd new syndication property to be released
in 3 weeks is Ripcord, an Ivan Tors production on “the
thrills & uses of skydiving.” The same firm’s King of
Diamonds, the Broderick Crawford series released 3 weeks
ago, has been sold in 118 markets so far.
Ray-Eye Productions is a new Kansas City-based firm
with an eye on national TV production-syndication. A $2-
million production center is nearing completion and Ray-
Eye has already scored 12 station sales for its first program
property, a 30-min. series called Builder’s Shoivcase.
People: Jerry Hyams, Screen Gems vp & gen. mgr.,
and Lloyd Burns, international operations vp, are in Europe
on a 2-week sales jaunt.
MCA Outpoints Morris in Network Sales: MCA and
William Morris, the giants of the talent-agency world, have
emerged from this spring’s selling period with MCA the
definite leader in sales for next season. MCA made 24
series sales (20 film, 4 live) vs. 14 for Morris (12 film, 2
live). MCA’s list included 13 half-hour series, 10 hour
series, and the Alcoa anthology (a combination of 14 half-
hours and 14 hours). Morris series were 4 hours and 8
half-hours. Ten of the MCA shows were new, 5 of the
Morris shows.
The MCA film series are Mr. Ed, GE Theater, 87th
Precinct, Thriller, Bachelor Father, Calvin & the Colonel
(animation), Alcoa Hour, Plain & Fancy, Laramie, Alfred
Hitchcock Presents, Checkmate, Wagon Train, The Adven-
tures of Ozzie & Harriet, My 3 Sons, The Investigators,
Frontier Circus, The Bob Cummings Show, Leave It to
Beaver, Tales of Wells Fargo and The Tall Man. The
live shows: Ed Sullivan, Jack Benny (some on film), Bob
Newhart, Carnival Time.
The Morris film series are Adventures in Paradise,
The Rifleman, The Danny Thomas Show, The Andy Grif-
fith Show, Hennesey, The Dick Van Dyke Show, The Dick
Powell Show, Mother Is a Freshman, The Joey Bishop
Show, The Real McCoys, The Corrupters and Robert Tay-
lor’s Captain of Detectives. The live shows: The Garry
Moore Show and Sing Along With Mitch.
Westinghouse-Desilu Deal Dead? The conversations in
which Westinghouse Bcstg. Co. expressed interest in
acquiring Desilu Productions are dead, we’re told by usu-
ally reliable sources (Vol. 17:13 plO, et seq.) . A major
hitch: The demand by Desilu Pres. Desi Arnaz that he be
signed to a personal-services contract at $250,000 a year
and be retained as head of the company. Our check on this
with Desilu brought a terse “no comment” from adminis-
trative vp Edwin Holly. He had met with WBC Pres. Don-
ald McGannon in March to discuss the possible acquisition.
At Desilu, meanwhile, there was an exodus of execu-
tive personnel. Rudy Petersdorf, in the business-affairs
dept. 4 years, left to join NTA as dir. of business admin-
istration. Others who left: Exec, producer Bert Granet,
producer John Auer and general executive Lee Savin.
Levathes Heads 20th-Fox Operation: For the 2nd time
in 2 months, a TV-film executive has been placed in charge
of over-all operations at a major Hollywood movie studio.
This time it’s Peter G. Levathes, pres, of 20th Century-Fox
TV, who was named last week by 20th-Fox Pres. Spyros P.
Skouras to supervise that company’s facilities in movies as
well as TV. Previously, Warner Bros. TV exec, producer
William T. Orr had been placed in charge of all movie pro-
duction, as well as TV, at Warners (Vol. 17:10 p5). But
Hollywood observers were not ready to term this a trend,
since Skouras’ statement of the Levathes promotion did
not clearly define his new duties. In addition, Robert Gold-
stein retains his position as exec, production head for
movies. Sources at 20th indicated the re-alignment had
been made to allow Goldstein to concentrate on creative
work, while Levathes administers the studio operation.
Hour Trend May Cost Jobs: The trend to 60-min.
series should result in loss of employment for TV-film-
industry workers, believe Hollywood production executives.
While over-all production volume may not be affected (and
may even rise), fewer series in production means, said one
executive, that “fewer people will be working more.”
14
MAY 8, 1961
Stations
COLLINS SALUTES WOMEN: Sex aside, women broad-
casters “probably had to be at least just a little better
than some man” to get & hold their jobs, NAB Pres.
LeRoy Collins told applauding members of American
Women in Radio & TV last week.
Keynoting the 10th anniversary AWRT convention in
Washington, where 700 delegates swarmed through hotels
& over Capitol Hill for May 4-7 sessions preceding NAB’s
own convention, Collins said broadcasting had not yet
caught up with another medium — newspapers — in utiliza-
tion of womanpower.
But women’s situation in TV & radio is getting better,
Collins assured them in his banquet speech. “Since becom-
ing a participant in the broadcasting industry, I have been
quite pleasantly surprised to learn of the number of
women in executive positions in radio & TV,” he said, citing
growing “industry recognition that women can handle
almost any job in broadcasting.”
The jampacked convention agenda, preceded by 3 days
of AWRT board & committee meetings, included a special
White House tour, a news conference opened by Senate
Majority Leader Mansfield (D-Mont.), inspections of
broadcasting exhibits and an industry panel (“Looking
Ahead”) for which FCC Comr. Hyde was listed.
A special feature was a May 6 “Gold Mike” banquet
at which winners of the annual McCall’s magazine awards
to women broadcasters for public service were scheduled
to be presented. The “Gold Mike” winners: Pauline
Frederick (NBC), Norma Goodman (KDKA-TV Pitts-
burgh), Sunnie Jennings (WRGB Schenectady, but now
with KDKA-TV), Frances L. Morris (KWTV Oklahoma
City), Polly Weedman (radio KOTA Rapid City, S.D.),
Betty Adams (WBZ-TV Boston), Virginia K. Bartlett
(WHDH-TV Boston). Judges of the McCall’s contest
included Collins and Ruby Anderson of WGN-TV Chicago.
Succeeding Washington newspaper correspondent &
NBC panelist Esther Van Wagoner Tufty as AWRT Pres,
was Montez Tjaden, public relations dir. of KWTV
Oklahoma City.
* * *
Collins on TV: Appearing on the May 4 Today show,
NAB Pres. Collins expressed high regard for FCC Chmn.
Minow, said that the Commission and broadcasters have
the same objective: program improvement. Any “friction”
between FCC & broadcasters, he said, would come only if
they have strongly divergent approaches to the problem —
but he didn’t anticipate bitter disputes.
SEC Hits Townsend Corp.: U.S. District Court in
Newark has been asked by SEC to enjoin Investment
Company Act violations by Townsend Corp. of America,
investment firm whose interests include ownership of 3 AM
stations — WKDA Nashville, KNOK Fort Worth and KITE
Terrell Hills-San Antonio. In filing its court action, SEC
charged that Townsend Corp., Townsend Management Co.
and 9 directors of the 2 companies tried to evade registra-
tion requirements. It asked that the individual defendants
be removed from office for “gross misconduct & abuse of
trust” and that a receiver handle Townsend affairs.
Rename WJR, The Goodwill Station: Stockholders
approved change in corporate title May 3 to The Goodwill
Stations Inc. (radio WJR Detroit; WJRT Flint, Mich.;
WSAZ-TV & WSAZ Huntington-Charleston, W.Va.).
TV for Virgin Isles: Virgin Islands’ first TV station,
WBNB-TV (Ch. 10) Charlotte Amalie, delayed by equip-
ment deliveries, should get going by early June, reports
exec, vp Robert E. Noble Jr., ex-ABC station relations
(nephew of the late Ed Noble, one-time chief owner of
ABC), co-owner with Pres. Robert Moss, ex-ABC, ex-NBC
and former Martin Block producer. Their Island Teleradio
Service also holds CP for radio WBNB (1 kw on 1000 kc)
which they expect to inaugurate before year’s end.
Encouraged as a territorial “pioneer industry”, as
were the commercial TV stations in nearby Puerto Rico (2
more being govt.-owned educational), WBNB-TV is de-
signed to cover all of the Virgin Islands (pop. 33,000 with
200.000 annual tourist traffic) and populous Eastern Puerto
Rico, notably big Roosevelt Roads naval base with its 30,-
000 people. Station will specialize in English-language pro-
gramming, against Puerto Rico’s dominantly Spanish-
language TV stations, and expects to get shows from all 3
U.S. networks. Noble claims Virgin Islands already have
3.000 TVs, including the 400 served by William R. Lassing-
er’s Texas Cable Co. (CATV) which proposes to add the
WBNB-TV signals. Located on 1300-ft. Mountain Top
Estates, St. Thomas, WBNB-TV has Jampro antenna, will
use Gates transmitter, Dage cameras, RCA studio gear.
Also preparing to build, on St. Croix Island on Ch. 8,
are owners of Puerto Rico’s WORA-TV Mayaguez &
WRIK-TV Ponce.
Note: Noble & Moss also have Canada Dry and other
Virgin Island distributorships, hope to emulate ex-network
announcer Ford Bond, who “retired” to St. Croix and has
done extremely well in business there. Bond recently sold
big landholdings to Rockefeller interests.
Rochester Battleground: An educational-vs.-commer-
cial programming battle-royal may be shaping up in
Rochester, N.Y. over Ch. 13, which FCC proposes to drop
in there as part of Rochester-Syracuse shifts (Vol. 17:17
p6). The prize: Public support for one or another of 4
prospective contenders for the new outlet. WVET-TV
(Ch. 10) Rochester, which itself is taking over WROC-TV’s
Ch. 5, started things by offering 4 free hours to the Roches-
ter Area Educational TV Assn, to show what it might offer
on the air if FCC made Ch. 13 educational. Radio WSAY
Rochester then demanded “equal time” on WVET-TV to
demonstrate its ABC-TV programming plans if it wins
Ch. 13 commercially. “Most unreasonable,” retorted WVET-
TV Pres. Ervin F. Lyke. Instead, he offered 4 free hours
on WVET-TV to WSAY in combination with ABC-TV and
2 other prospective Ch. 13 applicants — Genesee Valley TV
Co. Inc., organized locally as a bidder, and Star Bcstg. Co.
(WCBF-TV), whose inactive CP for Ch. 15 was dropped by
FCC in March (Vol. 17:12 p4). Lyke said he was setting
aside 3-4 p.m. on 4 successive Sundays — May 21, May 28,
June 4 and June 11 — for Ch. 13 commercial challengers.
WSAY’s owner Gordon P. Brown said he’d try to work out
joint programming arrangements with the others.
RAETA’s 4-hour educational stint was scheduled to start
on WVET-TV May 7.
Come & See Us!
Television Digest subscribers and all others
attending the NAB convention in Washington are
cordially invited to the Television Digest suite, 706-
708D, Sheraton Park Hotel.
VOL. 17: No. 19
15
The FCC
New ETV Criteria Urged: FCC’s proposals to convert a
vhf channel in 7-station N.Y. & Los Angeles to educational
use are all right so far as they go, hut the Commission
should take a broader look at ETV’s vhf needs in the
country, says the National Educational TV & Radio Center.
In comments filed on FCC’s notice that a “formal inquiry”
on N.Y. & Los Angeles would be started (Vol. 17:14 p2),
NET proposed that for all cities where all vhf channels
already have been assigned commercially, the Commission
start rule-making on ETV conversion if: (1) A channel
has been abandoned. (2) Commercial programming hasn’t
been up to promises. (3) A community ETV group demon-
strates that it’s able to take over a going commercial
operation and do a better job for the public. (4) “A
reasonable price” is offered by a community group for
station equipment which a licensee is willing to sell.
Another comment on FCC’s 2-city proposals came from
the Riverside Church in N.Y. (FM WRVR), which has TV
studios. It said that the Commission should make sure “all
qualified institutions” would have access to a converted
N.Y. vhf channel.
Agency Council Named: FCC gen. counsel Max D.
Paglin, ICC Chmn. Everett Hutchinson and SEC’s corpora-
tion-finance div. dir. Manuel F. Cohen will represent regu-
latory agencies on the 11-member council of the Admin-
istrative Conference of the U.S., set up by President
Kennedy (Vol. 17:16 pi). As expected, the President named
Court of Appeals Judge E. Barrett Prettyman as council
chairman. Other members of the council, which will pick
at least 50 Conference members, are White House agency
advisor James M. Landis, Columbia U. Prof. Walter
Gelhorn, Boston-Edison Co. vp-gen. counsel Joseph P.
Healy, Washington lawyer John D. Lane, Amherst College
Prof. Earl Latham, Chicago lawyer Carl McGowan, North-
western U. Prof. Nathaniel L. Nathanson.
KORD Asks Renewal: Protesting FCC’s scheduled
June 5 test-case promise-vs. -performance renewal hearing
for KORD Pasco, Wash. (Vol. 17:14 pll), attorneys for
the radio sttaion have asked the Commission to call it off
and extend the license — even if only for a probationary
short term. KORD said: “The designation for hearing
of an initial application for renewal of license on matters
of the kind here involved [no educational or discussion
programs, too many spots] represents a departure from
prior practice which raises grave policy questions. KORD’s
petition was accompanied by exhibits intended to show that
the station’s schedules weren’t out of line with FCC policies.
They included testimonials from civic groups & sponsors.
JFK Orders “Ethics”: Top govt, officials & White
House staffers are under new instructions from President
Kennedy to watch their conduct in office. Carrying out part
of his ethics-in-govt, recommendations in his message to
Congress April 27 (Vol. 17:18 p2), the President issued an
executive order May 5 which: (1) Prohibits officials from
accepting payments from private concerns which have
govt.-related business. (2) Bars office-holders from acting
to increase their personal gain.
Allocations Actions: FCC has finalized its proposal to
give Ch. 20 to WATR-TV Waterbury, Conn., replacing Ch.
53. The Commission also proposed to add ETV Ch. 46, to
Lexington, Ky., substituting Ch. 75 for Ch. 46 in Bristol,
Tenn., Ch. 80 for Ch. 60 in Richmond, Ky.
Canadian TV-Radio Fees Challenged: Radio CKAC Mon-
treal initiated legal action last week to upset the govt.’s
new licensee-fee schedule for privately-owned TV & radio
stations. The new fees, based on a percentage of gross (1%
to $200,000; 1%% on additional), are expected to skyrocket
the govt.’s take to $3 million from the $600,000 obtained
under the previous schedule. Heretofore, fees were a fixed
amount based on station volume — e.g., $100 on $25,000
revenue; $1,000 fee on $100-200,000; $6,000 on revenue in
excess of $400,000.
The Montreal station asserts that the new schedule is
invalid — on grounds that an assessment on a percentage of
gross is a tax & not a license, and only Parliament can
impose a tax. The new rates were established by an order-
in-Council passed by the Prime Minister & his cabinet.
CBC is not involved because it is a Crown corporation,
or govt, agency, and pays no license fee.
Other Canadian news:
John B. Lewis, Montreal insurance broker, has been
appointed to the BBG, succeeding Mrs. R. G. Gilbride.
The Canadian Dept, of Transport, in deference to the
broadening space age, has removed “satellite” from the
catalog of broadcast terminology. Henceforth, outlets
which operate from a parent station and have no local
origination will be identified as “rebroadcasting stations.”
CBC has applied for BBG approval to establish re-
broadcsting TV stations at Grande Prairie and Peace
River, Alta.; Dryden and Sioux Lookout, Ontario.
Former Nixon Aide Sees Press-TV Threat: Onetime
Vice-Presidential press secy. Herbert G. Klein charged last
week that newspapers, particularly chains and those
owning TV stations, were endangered by the Kennedy
administration. Klein, now editor of the San Diego Union,
asserted: “At a recent Women’s National Press Club
‘trial-balloon’ dinner, Edwin Guthman, special asst, to
Attorney General Robert Kennedy, said antitrust laws
‘should be applied to prevent newspapers from owning
radio & TV stations and vice versa.’ He also urged the
application of laws against group newspapers. This is
. . . raw blackmail. The implication would be that those
newspapers who are considered friendly to the administra-
tion would be spared, but there is a club to be held over the
heads of the large newspaper operators who may be
critical of young Bobby or his brother.” Commented Guth-
man: “I don’t know if Mr. Klein was present when I
spoke. But if he was, he completely missed the point.”
N.J. Fights for TV: A 14-member industry-labor-
education citizens’ committee has been named by N.J. Gov.
Robert B. Meyner to see what can be done to hold on to the
state’s only home-based TV — WNTA-TV Newark-N.Y. And
Attorney Gen. David D. Furman has been instructed by
Meyner to get busy with his law books in preparation for
intervention in the impending transfer of the NTA station
to a N.Y. educational group (Vol. 17:16 pl4). Furman also
is drafting comments in opposition to FCC’s proposals to
designate a N.Y. vhf for education (see next column).
Paul Busse, exec. dir. of the Greater Newark Development
Council, is “proj'ect officer” of the citizens’ group, assigned
to explore problems involved in maintaining a TV station
foothold on Jersey soil. Busse was in Washington May 3
on a feeling-out tour of Congressional & FCC offices.
Bartell Bcstg. Stock Sale: Process Lithographers,
N.Y. printing concern, has agreed to purchase for an
undisclosed cash sum about 22% of Bartell’s 650,000 auth-
orized but unissued capital shaz-es.
16
MAY 8, 1961
Program-Form Comments: Texas Assn, of Broadcast-
ers doesn’t find FCC’s proposed program form seriously
objectionable, but Michigan Assn, of Broadcasters does.
The former filed comments commending the Commission
for its concept of asking stations to give pictures of their
programming in “narrative” form. However, the Texans
want clarification of “primary service area” of AM sta-
tions. They prefer a narrative statement on controversial
issues and express concern over the difficulty of advance-
reviewing programs — particularly those from networks.
The Michigan group summarized its objections thus: “It
would place an enormous additional burden upon broad-
casters ah-eady plagued with heavy governmental require-
ments at federal, state & local levels. What is more crit-
ical, it would work against the public interest, since it
compels stations, regardless of the character of the com-
munities in which they operate, to program in a uniform
fashion and would unduly restrict their efforts to pi’ovide
quality programming to meet the special & distinctive
needs & interests of their particular audiences.”
Add Program-Form Comments: FCC must take care
that its proposed program-form changes (Vol. 17:18 p6)
don’t lead to Commission interference with broadcasters’
“primary duty & privilege to select the material to be
broadcast,” Storer Bcstg. Co. warned in comments on the
plan. Storer agreed that FCC has the right to determine
whether station licensees are “reasonably responsive to the
needs & interests of the public they serve.” But this
shouldn’t lead to any requirements that stations must con-
sult with selected civic leaders before pi'ograms are sel-
ected, since that would interfere with the right of licensees
to manage their stations, Storer said.
Uniform Program Log: National Council of the
Churches of Christ, telling FCC that it approves of the
objectives sought in the proposed program-form revision,
urged it to start rule-making on a new “uniform program
log” with a comments deadline of June 1, the same as that
of the program form. You can’t measure promise vs. per-
formance, the Council told the Commission, unless you have
a uniform log to go by — and it appended its suggested
form.
MST Allocation Comments: Use of uhf TV band 800-
830 me in Alaska for scatter communications (Vol. 17:16
p4) isn’t opposed by Maximum Service Telecasters. The
reasons, MST told the FCC, are that the band wouldn’t be
deleted from TV, no interference to TV would be allowed,
the area involved is remote & small, there’s an urgent
defense need. MST continues to oppose efforts of the U.
of Illinois to get Ch. 37 for radio astronomy, asserting that
the school’s petition for reconsideration is without merit
(Vol. 17:16 p4).
FCC Seeks Record-Copying Bids: Contracts to supply
the public with copies of various FCC records will be let
by FCC, which is now seeking bids. One is a list of
frequency assignments, now available through an informal
EIA-FCC arrangement. Another covers photocopies of AM
directional patterns and similar data, now handled through
contract with the Goetz Co., Washington, that expires June
30. The Commission will accept separate bids for the
frequency list, antenna patterns, “other records.”
Clear-Channel Decision Delayed: FCC has decided to
defer for several weeks a final action on the long-pending
AM clear-channel case, thus bringing it beyond the May
7-10 NAB convention. There had been considerable specu-
lation that action would come before the convention.
Wholesale Deintermixture Urged: Uhf-backed Com-
mittee for Competitive TV, headed by William Putnam,
WWLP (Ch. 22) Springfield, Mass., petitioned FCC last {
week to make the following areas all-uhf: Montgomery,
Hartford, Champaign-Urbana, Evansville, Binghamton,
Erie, Lancaster-Harrisburg-York-Lebanon, Columbia, Mad-
ison. Other vhf-uhf areas, with little uhf conversion,
should be made all-vhf, it said. Also filed last week was’
a petition by radio WVOK Birmingham, seeking the addi-
tion of Ch. 3.
Station Orphaned: Unless someone claims radio KBLT
Big Lake, Tex., FCC says it will cancel its license and
open its frequency for new applications. The history: (1)
License transferred from Jim Sample & Donald Boston to
Don Renault on April 29, 1959. (2) License transferred
from Renault to Brown Morris on Jan. 11, 1961. (3) Morris
died about Feb. 8, 1961. (4) Station went off air Feb. 9
without FCC permission. (5) Representatives of Renault
& Morris told the Commission that neither would take re-
sponsibility for the station- Upshot: the Commission said
that either party better take over the station or ask for a
hearing wihin 30 days— or the license is dead.
Vhf Translator CPs: Ch. 12, Lovell, Wyo., to Lovell
Byron Cowley TV; Ch. 10 & 6, Broadus, Mont., Broadus
TV Club; Ch. 8, Wyodak, Wyo., Wyodak TV Assn.;
Ch. 4, Gillette, Wyo., Gillette TV Assn.; Ch. 13, Monticello,
Ky., Alex Radio & TV; Ch. 12 & 9, Sundance, Wyo., Sun-
dance Community TV Assn.; Ch. 5 & 12, Powell, Wyo.,
Town of Powell.
Conelrad Rules Revised: FCC has followed up the
April 28 civil defense drill (Vol. 17:18 p6) by revamping
its Conelrad rules & manual to bring them up to date. |
Among procedures spelled out in the revisions: (1) Use of
AP & UPI teletype networks. (2) Chain of command from
the North American Air Defense Command. (3) Functions
of FM state defense networks.
CBS-TV to Interview Minow: FCC Chmn. Minow will
discuss his views on broadcasting on CBS-TV’s Washington
Conversation May 14. Paul Niven will interview.
Uhf Translator CPs: Ch. 70 & 80, Malibu, Cal., to R. F.
Edouart.
Sale Approved by FCC: Radio KIOA Des Moines, for
$600,000, to Star Bcstg. Inc. (George A. Bolas, pres.).
Technology
Space Decision in FCC Lap: With the filing last week
of industry comments on space communications ownership
& operations, the FCC is presumably in position to decide
how the systems should be handled. With the exception of
Lockheed & GE (Vol. 17:18 p6), the industry seems agreed
that only common carriers should own the facilities. Lock-
heed & GE believe that space “hardware” makers and the
general public should be allowed to participate in ownership.
The consensus is that all carriers should have free access
to the facilities and that there are no antitrust problems
concerning joint ownership & operations. Notable is the
fact that AT&T has liberalized its position, suggesting
possible greater participation by others. Those filing in-
cluded: AT&T, RCA, ITT, Lockheed, Western Union, GT&E.
Space CP: Ground-based space transmissions to the I
moon & passive satellites have been authorized to West-
inghouse Bcstg. Co. (Vol. 17:16 p5). WBC will use 5,500
me, 2 kw, at Friendship Airport, near Baltimore.
VOL. 17: No. 19
17
Congress
ETV Hearings On Again: The fate of federal-aid-to-
ETV legislation, passed by the Senate but snagged in the
House, may be decided next week. House Commerce Com-
munications Subcommitte Chmn. Moulder (D-Mo.), who
suspended hearings on a half-dozen bills in March after
HEW Secy. Abx-aham Ribicoff came out against the Senate’s
$l-million-per-state subsidy plan (Vol. 17:13 p2 et seq.) ,
set May 17-18 for new hearings. The principal witness
will be Ribicoff, who is expected to repeat the Kennedy
administration’s opposition to outright, blanket ETV grants.
Moulder also will submit replies to Subcommittee quest-
ionnaires sent to governors, asking what ETV plans the
states now have. The questions included: (1) Do you need
$1 million from the govt, for ETV ? (2) Assuming you get
it and build an ETV station, what assurances can you give
that operating funds will be available without further
federal assistance? Replies have ranged all over the ETV
lot, one Subcommittee source told us, indicating no clear
consensus on requirements in the states.
Small Stations Exempted: TV & radio operators in
smaller communities won’t have to pay overtime to an-
nouncers, news editors and chief engineers under terms
of the Kennedy administration’s minimum-wage legislation
which was finally passed by Congress May 3. The House
approved a Senate-drafted amendment (Vol. 17:17 p8)
exempting: “Any employe employed as an announcer,
news editor, or chief engineer by a radio or TV station,
the major studio of which is located (a) in a city or town
of 100,000 population or less, according to the latest avail-
able decennial census figure as compiled by the Bureau of
Census, except where such city or town is part of a
standard metropolitan statistical area, as defined & desig-
nated by the Bureau of the Budget, which has a total
population in excess of 100,000, or (b) in a city or town of
25,000 pop. or less, which is part of such an area but is at
least 40 airline miles from the principal city in such area.”
Exemption for FCC Reservists: At FCC’s request,
Senate Commerce Committee Chmn. Magnuson (D-Wash.)
has introduced a bill (S-1689) exempting members of the
Commission’s National Defense Executive Reserve from
conflict-of-interest provisions of the Communications Act.
In asking for the legislation, FCC Chmn. Minow pointed
out that broadcasters recruited for the Executive Reserve
would be unable to take over Commission duties in times of
national emergencies because the law bars FCC employ-
ment of anybody who has financial interests in TV or radio
fields. In the House, an identical bill (HR-6579) was sub-
mitted by Commerce Chmn. Harris (D-Ark.).
Licenses for Samoans: Such U.S. nationals — but non-
citizens— as natives of American Samoa will be eligible
for FCC radio operator’s licenses under terms of a bill
(S-1589) by Senate Commerce Committee Chmn. Magnu-
son (D-Wash.). The measure was introduced at the request
of the Interior Dept., which pointed out that the Communi-
cations Act now limits licenses to citizens, causing hard-
ship to Samoans who man ships. House Commerce Com-
mittee Chmn. Harris (D-Ark.) sponsored a similar meas-
ure (HR-6578).
Agency Hearings Set: Chmn. Carroll (D-Colo.) of the
Senate Judiciary Administrative Practice & Procedure
Subcommittee has scheduled May 18-19 hearings on his
bill (S-1734) to upgrade agency hearing examiners into
decision-making status (Vol. 17:18 p7). Sen. Long (D-
Mo.) is co-sponsor of the measure with Sen. Hart (D-Mich.).
Space Hearings Delayed: Scheduled hearings last
week by the House Science & Astronautics Committee on
commercial use of satellite communications (Vol. 17:18 p7)
were postponed until May 8-12. Chmn. Brooks (D-La.) had
intended to explore all aspects of proposals for exploitation
of space by N.S. companies (see p. 16) in hearings starting
May 4. But his Committee got tangled up instead with the
fiscal 1962 budget for the National Aeronautics & Space
Administration, finally voting a $1. 36-billion authorization.
In a space-related proceeding, the Senate Foreign Relations
Committee meanwhile conducted a one-day hearing on
ratification of 1959 Geneva radio regulations. Witnesses
urging U.S. approval of the Geneva treaties, which laid
groundwork for international space allocations, included
FCC Comr. Craven (who led the American delegation at
Geneva) and Asst. Secy, of State Edwin M. Martin.
FCC Asks New Sanctions: At FCC’s request, Senate
Commerce Committee Chmn. Magnuson (D-Wash.) has
introduced a Communications Act amendment (S-1668)
authorizing the Commission to impose fines of up to $500
on operators of safety & special-service radios for infrac-
tions of rules. FCC now can revoke licenses or issue cease-
&-desist orders against the operators. But Chmn. Minow
complained in a letter to Magnuson that such disciplinary
measures are “too cumbersome” to control “a marked
increase in the number of violations” in recent years.
Minow said FCC’s latest count of call letters assigned in
the 2 license categories totaled 679,188. An identical bill
(HR-6581) was introduced by House Commerce Committee
Chmn. Harris (D-Ark.).
House Unit Filled Out: Freshman Rep. Thomson (R-
Wis.) has replaced Rep. Avery (R-Kan.) on the House
Commerce Communications Subcommittee following
Avery’s reassignment to the Rules Committee (Vol. 17:15
p5). Thomson goes to the bottom of the GOP seniority
roster of the Subcommittee, which is headed by Rep.
Moulder (D-Mo.). Thomson also is a junior member of the
new Regulatory Agencies Subcommittee headed by Com-
merce Chmn. Harris (D-Ark.).
Duty-Free TV Imports: Tariff exemptions for sound
recordings, films and slides imported into the U.S. by edu-
cational institutions for non-profit TV & radio programs
would be continued under a bill (S-1715) introduced by
Senate Commerce Committee Chmn. Magnuson (D-Wash.).
Such imports were declared duty-free in a 1958 amendment
to the 1930 Tariff Act, but the exemptions are due to end
July 1.
Tower Bill Advances: The Senate Commerce Com-
mittee has approved an FCC-requested bill (S-684) amend-
ing the Communications Act to require owners of unused
broadcast-transmission towers to keep them painted &
illuminated. Similar legislation against air-navigation haz-
ards was sought unsuccessfully by Commission last year.
CATV Bill Reaches House: FCC-drafted legislation
authorizing the Commission to regulate but not license
CATV systems has been introduced in the House by Com-
merce Chmn. Harris (D-Ark.). His bill (HR-6840) is
similar to a Senate measure (S-1044) submitted in Febru-
ary by Sen. Engle (D-Cal.) at FCC’s request (Vol. 17:9 p4).
It’s Just “Commerce”: The name of the Senate Com-
mittee on Interstate & Foreign Commerce has been officially
shortened to the Committee on Commerce. Without dissent,
the Senate agreed to a resolution (S. Res. 117) by Chmn.
Magnuson (D-Wash.), cutting it down (Vol. 17:14 pl7).
18
MAY 8, 1961
Television Digest
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Copyright 1961, by Triangle Publications, Inc.
Personals: A. Donovan Faust, gen. mgr. of WJRT Flint,
appointed vp-gen. mgr., WJRT Div., The Goodwill Sta-
tions Inc.; James H. Quello named vp-gen. mgr., WJR
Div. (radio WJR Detroit) ; C. Thomas Garten named vp-
gen. mgr., WSAZ Div. (WSAZ-TV & WSAZ Huntington-
Charleston, W. Va.); William D. Birke, pres, of Hunting-
ton Publishing Co. & former pres, of WSAZ-TV & WSAZ,
elected a director of The Goodwill Stations Inc.
Maitland L. Jordan, mgr. of radio KOMO Seattle,
named sales mgr. of KOMO-TV, and is due to become
KOMO-TV gen. sales mgr. this summer, succeeding Wil-
liam J. Hubbach, who will become gen. mgr. of upcoming
Ch. 2 station in Portland, Ore. . . . Jack Donahue pro-
moted to new post of national sales dir., Martin F. Con-
nelly to national sales mgr., KTLA Los Angeles.
John McAvity promoted to Eastern sales sei-vice mgr.,
ABC-TV . . . Larry Pickard, ex-Dave Garroway Today
Show, appointed to new post of dir. of news & special
projects, WBZ-TV Boston . . . Larry Lazarus resigns as
controller of Crowell-Collier Bcstg. Corp. to form his own
business management & tax consultant service . . . Dean
Falkner, ex-KOA-TV & KOA Denver, forms Broadcast
Promotion (Box 1116, Denver) catering to TV-radio sta-
tions which don’t have their own promotion departments.
Joseph C. Drilling, ex-KJEO Fresno, Cal., appointed
managing dir., WJW-TV Cleveland. He was Cal. Bcstrs.
Assn. pres. . . . Charles R. Bergh promoted from salesman
to central div. mgr., NBC-TV Spot Sales . . . George A.
Baker, co-owner of radio WALY Herkimer, N.Y. and
foi-mer NBC-TV Washington director-producer, joins
Greater Washington Educational TV Assn, as mgr. of
planned Ch. 26 station . . . Garry Greenberg named news
dir., KVOA-TV Tucson.
John Neal Wheelock, FTC career employe since 1937,
appointed exec, dir.; James Mclnnes Henderson, attox-ney
in appellate div., promoted to gen. counsel . . . M. Spen-
cer Leve retires May 31 as vp of NT&T and pres, of its
subsidiary, Fox West Coast Theaters Corp.
Awards: Albert Lasker Medical Journalism Awards
of $2,500 each to CBS-TV for “Biography of a Cancer,” an
account of Thomas Dooley’s struggle with the disease, and
to KCRA-TV Sacramento for a program on mental illness.
Foreign
Latin-American ‘Eurovision’ Urged: Addressing a May 7
meeting of the Inter-American Assn, of Bcstrs. in Wash-
ington, NBC Chmn. Robert W. Sarnoff forecast a new era
in hemisphere communications. “Growth lies in intei--
national networking — as the broadcasters of Europe have
demonstrated with far greater handicaps of language &
differing technical standards,” he said. “The basic obstacle
has been the enormous cost that would be involved in tying
the TV systems of our various countries into a network.”
The best starting point for such a system, Sarnoff
said, would be “a regional TV network paralleling the
Common Market that has already been projected by 7
Latin-American counti-ies.” Hinting that NBC might well
become involved in such a project, Sarnoff said “I would
cex-tainly look to the prospect of establishing ties between
such a network & North American TV broadcasters.”
Much the same Eurovision-type exchange of programs
between Western Hemisphere nations was urged May 6 at
the IAAB meeting by Donald W. Coyle, pres, of ABC
International TV Inc. “We must create a common market
of communications,” he said. “Without question, TV’s
international future is a dynamic fact of the present.”
Three factors, said Coyle, aid the concept of inter-
national TV between North & South America: (1) “We
have a great advantage in that only 3 major languages
are spoken ... as compared with Asia’s innumerable
dialects & Eux-ope’s multi-lingual condition.” (2) The
nations of the Western Hemisphere fall into the same time
zones and “the absence of time differential makes possible
live coverage of events as they happen.” (3) “Our broad-
casting systems are relatively free of government control
. . . We are our own masters.”
The weekend schedule for IAAB included a State
Dept, reception and a speech by exiled Cuban broadcaster
Goar Mestre. Dr. Raul Fontaina of Uruguay is IAAB
president.
New Argentine Station: LV89-TV Mendoza (Ch. 7)
became that country’s 6th operating TV outlet, with a 2-kw
U.S.-built transmitter. Also starting operation recently
was a booster station in Rosario (Ch. 7) repeating pro-
grams of LS82-TV Buenos Aires (Ch. 7). LS84-TV (Ch.
11) is now in the signal-test stage, reports the U.S. Em-
bassy in Argentina, and is due to be the next starter.
Argentina plans to allocate channels for 26 additional sta-
tions in the provincial cities. The country is the only one
on the Western Hemisphere mainland which uses the West-
ern European 625-line standai-ds, although its channel
frequencies are the same as those in the U.S.
Austin Co. Expands: The international engineering &
construction firm, which has done extensive building of
broadcasting plants, recently announced formation of new
firms in Australia & Ai-gentina, to provide its services to
American firms in those countries. Austin-Anderson (Aus-
tralia) Pty. Ltd., Sydney & Melbourne, will be managed
by A. J. Anderson, founder & managing dir. of A.J. Ander-
son (Australia) Ltd., industrial building specialists. Aus-
tin-Graziani S.A., Buenos Aires, is jointly owned by Austin
and the Graziani family, engineering & construction spe-
cialists. Austin also offers its services in Canada, Mexico,
Brazil, U.K. & France.
New British TV Station: Westward TV began pro-
gramming April 29 at The Crescent, Plymouth.
VOL 17: No. 19
19
MANUFACTURING, DISTRIBUTION, FINANCE
WHOSE FM STEREO SYSTEM? WHOSE PATENTS? Industry infighting erupted, on
schedule, over the FM stereo system chosen April 20 by FCC (Vol.l7:17 pi). Two firms — GE & Crosby Tele-
tronics — posted royalty schedules for those who wish to make stereo transmitters, receivers or adapters.
Zenith protested to FTC over GE's claim that it had invented the system. Another firm. Multiplex Services
Corp., complained to FCC, Justice <& FTC about GE's plans to hold stereo seminar for royalty-payers only.
Here are highlights of the confusing developments:
GE informed receiver manufacturers that it will charge royalties of 25c per adapter, 50c per receiver,
$50 per transmitter, on all sets made to use the FCC-approved FM stereo system. At the same time, it
announced a symposium May 15 in Utica, N.Y., on principles & manufacturing techniques for the stereo sys-
tem. Admission price is $1,000 for receiver manufacturers, $250 for transmitter makers — the money to be
credited against royalty payments. GE has patent applications pending.
Zenith Pres. Joseph S. Wright protested to FTC & GE Chmn. Ralph Cordiner against newspaper ads
which claimed the chosen FM stereo system was "pioneered & proved by GE." A former FTC attorney himself,
Wright told FTC that Zenith had pioneered the basic system and had made public the details July 16, 1959,
six months before "GE abandoned its previously recommended system and proposed [that] a system almost
identical to Zenith's be adopted." He asked FTC to "investigate the matter & use its power to stop this unfair
method of competition." He accused GE of launching "a deliberate campaign of misrepresentation." In a wire
to Cordiner, he urged a halt to "flagrant misappropriation by publicity."
At FTC, there was no evidence by week's end that the Commission was doing anything about the
protest beyond noting & filing it.
Then GE was heard from. Radio-TV receiver div. gen. mgr. Hershner Cross stated that GE's big con-
tribution to the system ("the use of a pilot signal in lieu of a subcarrier signal with the pilot having a frequency
that is a subharmonic of the suppressed carrier") was, in fact, later adopted by Zenith in an amendment to its
system standards. A counter-reply from Zenith called the GE development "only a minor variation in the sys-
tem developed by Zenith." And so on.
Zenith is asking no royalties — at least not for the present. Zenith Pres. Wright told us at week's end
that his company has "no intention of attempting to license manufacturers under our patent applications" —
like GE, Zenith has patent applications on file. "The patent situation won't be clear for some time," he said.
Zenith is willing to discuss techniques and share its know-how with the industry, he added.
Along comes Crosby Teletronics, meanwhile, saying that its 1958 FM stereo patent covers general
principles of the GE-Zenith (Zenith-GE) system, and sending forms for manufacturers to apply for licenses.
Although the Crosby FM stereo system was rejected by FCC, Pres. Murray Crosby told us last week his
patent covers the plus-<S-minus principle of stereo multiplexing "plus the method of obtaining a signal-to-noise
gain using this principle."
Crosby is asking royalties on receivers & adapters of 50^ per unit for the first 25,000 units manufac-
tured, and 25^- per unit thereafter. Crosby told us that he would invite manufacturers to a "free" seminar on
engineering techniques & know-how. He pointed out that Crosby already has 21 licensees — all of which had
taken out licenses before FCC chose Zenith-GE (GE-Zenith) system. Biggest Crosby licensee is Admiral. Others
include Heath (Daystrom), Fisher, Harman-Kardon, Pilot, Sherwood.
And that's not all. Pres. William Halstead of Multiplex Services Corp., another unsuccessful con-
tender in the stereo-system sweepstakes, wired FCC, FTC & Justice Dept, at week's end, protesting GE's policy
of charging $1,000 admission to its symposium as "an attempt to extort an advance license payment of an
20
MAY 8, 1961
unreasonable amount from manufacturers in the face of a questionable patent situation." He told us he
planned to petition FCC to overturn its stereo decision on the grounds that the chosen system would degrade
monophonic reception, be a potential source of "serious interference" with such subsidiary multiplex services
as background music and cause extreme difficulty in attempts to network FM stereo via off-the-air relay. Hal-
stead added that he, too, is in "a good patent position in multiplexing" and that his patents might cover "cer-
tain practical aspects" of design for receivers to be used with the chosen system.
Most set makers aren't too worried about the intra-industry squabbling. However, they do want to get
as much receiver-design know-how as possible. Therefore, the seminars (and Zenith's offer to share its tech-
nical knowledge) are important to them. In the meantime, engineering staffs are working day & night and
weekends in an attempt to have acceptable receivers ready this fall.
Patent-royalty situation will be turned over to corporate lawyers in most cases. No manufacturer is
going to let patent mixup stop him from making receivers. If public accepts FM stereo, manufacturers will
gladly pay reasonable royalties — and they won't care to whom. Lawyers will be battling over the "to whom"
for many years after FM stereo becomes a household term.
(Other stories on FM stereo in this issue: Motorola survey indicates 45% of FM stations plan stereo-
casting, p. 2; two types of stereo adapters required, see below.)
TV-RADIO PRODUCTION: EIA statistics for week ended April 28 (17th week of 1961):
April 22-28 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 103,418 101,043 110,499 1,720,166 2,001.998
Total radio 298,512 271,157 301,665 4,703,269 5,696,029
auto radio 111,367 85,756 97,682 1,452,781 2,263.057
.Wore about
FM STEREO ADAPTERS: The battle of the adapters is
about to begin. Regardless of the outcome of claims
about who invented the FCC-approved system and
who owns patent rights (see above), there’s going to
be plenty of dispute for quite a while on the value of
stereo adapters, their quality and their marketability.
Obviously, the most practical place for an adapter is
in a stereo-phono-FM console, which already has a 2-chan-
nel amplifier & 2 speaker systems. For table-model FM
sets, an adapter must also incorporate a separate ampli-
fier & speaker system, at the minimum. In some cases, it
must also include a detector system.
It’s still too early to say what ingenious approaches
industry engineers will come up with, but one prominent
industry engineer gives this analysis of the possibility of
using adapters with FCC’s chosen FM stereo system:
“Only about 30% of the existing FM receivers will
work with the simple single-tube adapter which has been
proposed. As I see it, there must be 2 different types of
adapters on the market. The simple type of adapter will
work with any good FM set which uses a ratio detector.
But unfortunately, about 70% of the sets now being used
employ a limiter-discriminator type of detector.
“Used with a limiter-discriminator set, the simple
adapter won’t give satisfactory performance. With this
type of set, a more elaborate adapter will be required —
one with an extra tube & diode — which will, in effect,
replace the detector in the FM set. In either case, how-
ever, one or the other type of adapter should work with
any reasonably good set on the market which now has a
muliplex ouput jack, or on a set which doesn’t have such a
jack, if it’s connected to the output of the detector. This
should be true of low-priced as well as high-priced sets.”
Zenith still stands firm in its resistance to adapters
of any type. Pres. Joseph Wright told us last week that
his company believed that adapters would be unsatisfactory
from both the technical & marketing standpoint. He said,
however, that recent Zenith stei’eo phonos are equipped
to receive drop-in FM tuners and that Zenith will offer
complete stereo FM tuners to fit these sets.
Another angle of the adapter story was brought up
last week by Lafayette Radio Electronics Pres. Abraham
Pletman. Said he: “Once multiplex is installed in an FM
set, the set will have to be re-aligned and an FM antenna
will have to be used if multiplex [stereo] is to be received
at all. ‘Rabbit ears’ won’t do it. FM antennas range in
price from $3 to $30.” Lafayette plans to market 5 types
of adapters by the end of summer, he said, in both kit &
wired form. They’ll range initially from $25 to $100.
Mergers & Acquisitions: Thompson Ramo Wooldridge
has acquired a 94% interest in Radio Condenser Co. via a
stock exchange (Vol. 17:1 pl9). The Camden, N.J. firm
will be operated as a subsidiary by its present management,
headed by Pres. Albert Shafer. The acquisition involved
the exchange of one share of Radio Condenser for 0.2374
share of TRW • Oak Mfg. is “actively” negotiating for
the acquisition of 4 companies which manufacture products
related to Oak’s lines of electronic components, Pres. E. A.
Carter told the annual meeting last week. Stockholders
approved the doubling of authorized shares to 2 million
• Belock Instrument has purchased for stock Diners’
Record Club (not affiliated with Diners’ Club Inc.), which
distributes stereophonic records to a national membership
on a monthly basis.
Man-Made Stylus Diamonds: GE is investigating use
of its artificial man-made diamonds in phono styli. Initial
results of the study are said to have indicated that syn-
thetic diamonds are supei’ior to natural ones for hi fi.
Du Mont TV for Plaza: New York’s luxuriously
appointed Plaza Hotel has ordered 1,000 Du Mont TV sets
— including about a dozen color sets — for installation in
its guest suites, DuMont Emerson Corp. announced.
VOL. 17: No. 19
21
RCA SALES RECORD: Although profits were down 8%
— to $12 million — RCA’s sales of $361.7 million set
a new first-quarter record for the company, Pres.
John L. Burns told 1,714 shareholders last week in
NBC’s big Studio 8H in Rockefeller Center (see
financial table).
“For the year as a whole,” said Burns, “RCA’s sales &
profit expectations are optimistic. Six important areas of
our business are hopeful of record earnings. If the national
economy continues its upward momentum, RCA’s sales &
earnings should surpass last year’s levels.” Both Burns
and Chmn. David Sarnoff pointed out that the decrease in
earnings resulted from continuing expenses in the data-
processing field. But, said Burns, these expenses have
reached their peak, and “we expect they will decline
appreciably, beginning next year.”
RCA’s elaborate stockholder show seemed to be keyed
to space, NBC News & color (see also p. 6) — all 3 coming
in for considerable attention and keynoted in a huge 3-
dimensional stage backdrop. It was an affectionate meet-
ing, even normally dissident minority-stockholder spokes-
men joining in the love feast with tributes to Gen. Sarnoff
& RCA, and with very few barbed questions. Traditional
needlers Lewis Gilbert & Wilma Soss were full of praise
for the company’s policies, and Gloria Parker, who nearly
broke up the 1959 meeting in a handbag-swinging melee
(Vol. 15:19 p24), was understood to have come & gone
without opening her mouth. The United Shareholders of
America presented RCA an award for “good management-
shareholder relations.”
Highlights of the meeting, by topic:
Reaching for the moon: RCA always unveils a surprise
— usually a photogenic one — at stockholder meetings. This
year it was the “moon crawler,” or lunar exploration
vehicle, a 4-legged monster with a TV eye designed for
remote-controlled exploration of the moon. The 3,000-lb.
vehicle was said to be “representative of concepts being
developed in a continuing study program” by RCA Labs.
Consumer products: Burns noted a “strong revival of
consumer buying interest in many areas [and] the better-
than-usual spring rebound in home-building.” Sales of
consumer products, he added “improved markedly in the
first quarter.”
Color TV : “No segment of consumer products gave us
more encouragement than color TV,” said Burns. Reiterat-
ing that color-receiver sales “now contribute approximately
one out of every 3 dollars of RCA’s total TV sales, and an
even larger share of receiver profits,” he predicted that “9
companies will soon be driving for a major marketing
breakthrough in color.” (By latest count, 8 major TV
firms have announced color sets.)
FM stereo: “All our new [Victrola] equipment coming
out in May will [be] designed to receive stereo FM broad-
casts, and we will follow this with an appropriate line of
stereo radios.”
Competition: Asked whether “we should allow com-
petitors, including such great joys to the stockholder as
Zenith and Magnavox, to run ahead of us on color profits,”
Gen. Sarnoff replied that RCA cannot determine who should
make color sets, and welcomes such competition. Then he
added: “You can’t compare the operations of RCA with
those of some small competitor — we spent money on re-
search without which the other companies wouldn’t exist.
If you look back over the history of radio, you will see
that some of the greatest names — and ‘greatest joys to the
stockholders’ — are dead.”
Pay TV: Also answering a stockholder query, Sarnoff
said: “As far as we’re concerned, we don’t believe in toll
TV. On the other hand, we won’t obstruct this [RKO-
Zenith] experiment. We don’t believe it will succeed. If it
proves to be a success, we would have no objection to
going into toll TV.”
Ownership of space communications: “Within the next
decade,” said Sarnoff, “world-wide satellite communication
will be possible on a more economical & more reliable basis
than with existing facilities. All potentialities of world-
wide communication should be made available to all, and
it doesn’t matter who owns it.”
RIAA Traps Counterfeiters: Undercover work by the
Record Industry Assn, of America helped to break up an
alleged ring of phono-record counterfeiters in a dramatic
raid at N.Y.’s swank Plaza Hotel last week. According to
police, the group was planning a nationwide phony-record
operation for the pressing of some .20,000 bootleg records
a week with a profiit of more than $1 million a year.
In a dramatic 9 p.m. news conference May 2 at the
Plaza, Nassau County District Attorney Manuel W. Levine
told how the arrests had been made just 90 minutes earlier
in the same hotel. The news conference had been called the
preceding day by RIAA exec. dir. Henry Brief, who
declined at the time to announce the topic of the conference.
Undercover work by RIAA & police depts. of Nassau
County, N.Y. City and Nyack, N.Y., succeeded in gathering
together the participants in the alleged counterfeiting ven-
ture for a “business meeting” in a deluxe suite at the
Plaza. Host of the meeting was “Big Mike,” known to
members of the venture as self-proclaimed “rackets boss,”
potential financier, bogus-record distributor and general
fixer. After drinks & dinner, “Big Mike” stood up to make
an important announcement. “You’re under arrest,” he
told his erstwhile henchmen. “Big Mike” in real life was
Inspector John Lada of the Nassau County police.
Arrested in the startled group and charged with grand
larceny & conspiracy to violate trademark laws & to com-
mit grand larceny were: Norman Berman, pres, of Monarch
Productions Corp., N.Y. TV-film producer-distributor;
Milton Rabuse, real estate man of Little Neck, N.Y.; Rev.
Richard L. Engel, owner of Bibletone Records, East Orange,
N.J.; Harold Zatal of the Starr Offset Photo Service, N.Y.
Arrested separately was Henry Arak, head of Aqua Life
Products, Brooklyn. The arrested men pleaded not guilty
the next day in Nassau County Court.
Police said members of the group had boasted that
they had turned out 50,000 copies of “Persuasive Percus-
sion,” a stereo LP which lists at $5.95 (Command label).
On the group’s list for future counterfeiting reportedly
were “Do Re Me,” “Calcutta” (Lawrence Welk), “Great
Motion Picture Themes” and “Nice & Easy” (Sinatra).
Last week’s arrest dramatized an increasingly impor-
tant problem in the recoi'd business. RIAA Pres. George
R. Marek (RCA Victor) estimated that counterfeiting
“drains some $20 million a year from the music industry.”
One of the undercover police told us record counterfeiting
now “seems to be more profitable than dope-peddling.”
* * *
Bogus Record Ban: Counterfeiting of phono records
would be a Federal offense under HR-6354 by House Judi-
ciary Committee Chmm. Celler (D.-N.Y.). In addition to
setting up criminal penalties, the measure provides civil
remedies by which legitimate manufacturers can collect
damages from counterfeiters.
22
MAY 8, 1961
SCOTT TV-STEREO LINE DUE: Scott Radio Laboratories
this summer will rejoin the list of old TV brand names
being revived under new management— a list which
includes Capehart, Philharmonic (a Symphonic private
brand), Sonora, all of which resumed after a hiatus.
The new Scott Radio Labs is no corporate relative of
the Midwestern firm which made a name for itself in radio
with super-powerful sets but which didn’t cut much ice in
TV, and eventually was sold to John Meek interests in
Chicago, later showing up as a private brand in Liberty
Music Stores, N.Y. It also is not related to H. H. Scott
Co., maker of hi-fi components, which sometimes is con-
fused with the old Scott.
All rights to the Scott Radio Labs name have been
purchased by a group headquartered in Annapolis, Md.,
which will debut a stereo line (with some TV) at next July’s
Music Industry Trade Show in Chicago. Liberty Music
Stores currently is liquidating its Scott-branded merchan-
dise, under the arrangement.
The new Scott Radio Labs is headed by Pres. Leon J.
Knize, former Stromberg-Carlson sales mgr., with Richard
W. Jones, ex-Stromberg asst, sales mgr., as vp, and Stanley
Bogard, a Symphonic Radio founder, engineering vp.
Scott will emphasize high-quality console stereo sys-
tems built around a unique reflective speaker system which
provides great flexibility of cabinet design. The speaker
system, already being sold separately in several audio &
music stores, features loudspeakers mounted in the rear
of the set facing the wall, in effect using the wall as the
audio source and providing an extremely wide spread of
sound, according to vp Jones. The system makes possible
good stereo in a cabinet 45 inches wide, Jones told us — and
a TV chassis can easily be mounted in the same cabinet
without requiring additional space.
Scott plans to introduce a “full line” of phono instru-
ments, including portables, consoles, radio-phonos & TV-
stereo theaters^ according to Jones, and may also show
portable & console TV. Whether Scott will make its own
TV chassis or buy from others is “not yet set,” Jones said.
The stereo line will be priced from $369.95 to $1,500,
with “the bulk of sales expected to be in the range up to
$800,” said Jones. Distribution will be direct to dealers- — -
one dealer in each area, except in the 2 or 3 largest mar-
kets, where more than one probably will be franchised.
The stereo, phono & radio chassis will be manufactured
by Chesapeake Instrument Corp., Shadyside, Md., whose
principal stockholders own Annapolis Electroacoustical
Corp.,. which in turn is the owner of Scott.
Scott Radio Labs’ . address: 241 West St., Annapolis.
New Admiral Portable Phonos: Two automatic mon-
aural models were announced last week at $49.95 & $59.95.
— - — a
RCA-Canada’s U.S. Car Radio: Auto radios made by
RCA Victor Co. Ltd., Montreal, will be sold in quantity in
the U.S. this fall. The initial order — for 5,000 sets at
$250,000— was placed by- Charles Kreisler Inc., N.Y. auto &
accessories distributor which is setting up a nationwide
auto accessories distributorship. The radio, Model AT-105,
is a 6-transistor set. Canadian RCA estimated the sales
potential of its car radio's in U.S. under the Kreisler con-
tract as at least $1 million in 1962, exceeding $3 million a
year eventually. Said to be the first Canadian-made radio
to be sold in quantity in the U.S., it’s expected to retail at
about $69.50. RCA-Canada’s parent company in the U.S.
does not make car radios.
Trade Personals: Jack S. Beldon, ex-RCA & GE, pro-
moted to Magnavox radio & TV mktg. vp; John P. Ryan
promoted to radio & TV field sales vp, David N. Martin to
military mktg. vp . . . James J. Clerkin Jr., Comptometer
Corp. exec, vp, hamed pres., General Telephone & Elec-
tronics International, effective June 1. He succeeds Gene K.
Beare. recently elected Sylvania president.
Donald G. Fink, internationally known electronics
engineering leader and TV pioneer, former editor-in-chief
of Electronics magazine, onetime IRE pres., promoted from
Philco research dir. to research vp . . . John O’Hara, ex-
RCA International, named mktg. mgr., Bell Sound Div.,
Thompson Ramo Wooldridge . . . Allan W. Greene, pres,
of Heath Co., named also vp of parent Daystrom . . .
Edward D. Chalmers promoted to engineering vp, Edward
J. Mastney to advanced engineering & mfg. vp, Oak Mfg.
Co. . . . Bryce S. Durant, ex-product planning & develop-
ment mgr., elected product planning & development vp,
RCA Sales Corp.
David S. McNally ex-Smith Corona, elected vp-mktg.
dir., ITT industrial-products div. . . . Thomas I. Harkins
named purchasing & contracts mgr., Sylvania Electronic
Systems. George E. O’Rourke Jr. appointed systems
research dept, mgr., Sylvania applied research lab.
L. Donald Cole promoted from sales-service mgr., CBS
Electronics, to mktg.-services mgr. E. Gordon Burlingham
promoted from warehouse-administration mgr. to distri-
bution-services mgr. . . . Dr. Allen B. Du Mont, founder of
Du Mont Labs, named an honorary member AIEE.
Italian TV Seeks U.S. Market: Electronic products are
noticeably scarce at this year’s N.Y. World Trade Fair,
now in progress at the Coliseum. In contrast to last year’s
Fair, we observed only 2 exhibitors displaying TV this
year — both with products not yet on the U.S. market.
Italy is putting out feelers on U.S. marketing pos-
sibilities for its TV sets. Ultravox showed a handsome
walnut-cabinet 23-in. table model and invited inquiries.
We were told that the 17-tube set will sell for about $113
F.O.B. Genoa ($1.20 with uhf).
Toshiba demonstrated its 8-in. battery-powered trans-
istor TV set, which a company spokesman said would be
distributed in U.S. by Transistor World Corp., Toshiba’s
transistor-radio outlet. The set is still unpriced, we were
told. It is similar in appearance to the Japan Victor (Del-
monico) and Sony battery sets, except that the Toshiba’s
nickel-cadmium battery pack is carried separately in a
plastic case with carrying handle.
Known for its unusual designs, Toshiba displayed an
avant-garde FM-AM-stereo phono combination which isn’t
yet available in the U.S. Best described as a “flat” set,
it’s a large table model— only about 6-in. deep. The non-
automatic phono folds out from the set in a door hinged
at the bottom. The whole set is about 36-in. wide & 16-in.
high and stands on brass legs.
* * *
Imports Make Jobs: That’s the gist of the 2nd ad in
the campaign by American Radio Importers Assn. (Vol.
17:13 p22) in the trade press last week. Captioned “Cre-
ative Japanese Pioneering Increases Employment in the
U.S.,” the ad says that sales of U.S.-made transistor radios
increased 10% last year, that imports have made jobs for
retail dealers, that such Japanese inventions as the yagi
antenna and the tunnel diode have broadened the horizons
of the American electronics industry.
VOL 17: No. 19
Finance
Motorola Profit Drops 74%: The recession left its mark
on Motorola during 1961’s first quarter, Pres. Robert W.
Galvin told the annual meeting last week. Compared with
1960’s initial 3 months, profits plunged 73.6% after a sales
skid of 16% (see financial table). The outlook for 2nd-
quarter sales & earnings, Galvin said, is for “improvement”
over the first quarter, but a lag behind April-May 1960.
Retail sales of Motorola TVs, radios and phonos fol-
lowed the industry pattern, Galvin said, but factory sales
fell considerably because of high year-end inventories.
Military sales declined about 15% ; deliveries of radios to
automobile manufacturers dropped some 50%. “The effect
of the substantial sales decreases was naturally even
greater on profits,” he continued, adding: “Profits were
further affected by increasing expenditures on research &
product development.”
Queried about color TV by various stockholders, Galvin
made it clear that Motorola will continue its policy of
watchful waiting — from the sidelines. “The status of color
is essentially the same as it has been in the past years,”
he said. “It cannot be retailed at a profit for less than $600,
and it is not practical for all echelons of the trade to make
a profit in it. Further, the public shows no inclination to
buy at the $600 tag.”
Galvin said that annual sales of color TVs approxi-
mate 100,000 units. The recent influx of manufacturers
into color, he interpreted, means only a smaller share of
the over-all sales pie for each. Summing up, he told stock-
holders: “At the present time, color TV does not appear a
profitable prospect nor is there any technological advance
on the horizon to change this picture.”
Wells-Gardner Profit Up: The private-brand TV-radio-
phono manufacturer reported increases in both sales ($4.1
million from $3.8 million) and net earnings ($34,572 from
$20,543) for the first quarter, compared with the same 1960
period (see financial table). Pres. Robert S. Alexander
told stockholders: “It appears that sales for the 2nd
quarter may be slightly lower than for 1960. However, the
outlook for the entire year is favorable and should equal
or exceed 1960.” ITT, which owns approximately 10% of
Wells-Gardner stock (Vol. 17:12 pl6), is now represented
on W-G’s board by ITT vp L. T. Rader Jr., who succeeds
Charles L. Kaufmann.
Reports & Comments Available: “Five Midwestern
Electronics Companies,” comments, H. Hentz & Co., 72
Wall St., N.Y. 5 • Advance Ross Electronics, report, H.
M. Byllesby & Co., 135 S. La Salle St., Chicago 3 • In-
ternational Rectifier, report, Ball, Burge & Kraus, Union
Commerce Bldg., Cleveland 14 • GPE, prospectus, The
First Boston Corp., 75 Federal St., Boston 6 • Perry
Electronic Components, offering circular, S. B. Cantor Co.,
79 Wall St., N.Y. 5 • “New Records Ahead for Broad-
casters,” profile of 6 “major broadcasters” in May 3
Financial World.
Common Stock Dividends
Stk. of
Corporation
Period
Amt.
Payable
Record
Canadian GE
Q
$2.00
Jul. 4
Jun. 15
General Tire & Rubber.
Q
.25
May 31
May 15
Magnavox
Q
.25
Jun. 15
May 25
Maxson Electronics . . .
Q
.05
Jun. 1
May 12
Minneapolis-Honeywell .
Q
.50
Jun. 10
May 19
Speer Carbon
—
.1.2%
Jun. 15
Jun. 1
TV-Electronics Fund . .
—
.04
May 31
Apr. 28
23
Magnavox Proposes 3-for-l Split: Board voted last
week to split the capital stock and also approved an
increase in authorized shares to 10 million from 3.5 million.
Both actions are subject to stockholder approval at a
special meeting called for July. (Magnavox closed at 90%
on May 4.) Pres. Frank Freimann reported at the annual
meeting last week that Magnavox is operating at its high
first-quarter level (Vol. 17:18 pl8). April marked the 10th
consecutive month in which sales records were achieved,
he said. April sales were 26% higher than a year ago.
Consumer-product sales were up 11% over April 1960;
govt. & industrial sales gained 47%. He said that military
& industrial products were increasing sales rapidly.
Sony’s U.S. Stock Offering: Japan’s Sony Corp., volume
producer of transistorized TVs, radios and tape recorders,
has registered with SEC (File 2-18035) a public stock
offering of 2 million common shares, now trading on the
Tokyo Stock Exchange at the equivalent of $2 a share.
The transaction will mark the first public offering of Jap-
anese common under the U.S. Securities Act of 1933.
Named as principal underwriters: Smith, Barney & Co. of
N.Y. and the Nomura Securities Co., a Japanese firm with
N.Y. offices. Sony also asked SEC (File 2-18067) to regis-
ter 798,200 shares for subscription offerings to U.S. share-
holders of record March 1. These shares are part of an
18-million-share offering being made generally to Sony
holders. Sony’s U.S. sales in 1960 accounted for 9.1% of
its total volume. (For 1960 sales & profit, see table.)
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, May 4, 1961
The folloiving quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
22 Vi
24%
Magna Theater
3V4 4
-1/16
Adler Electronics
18 Vi
20%
Magnetics Inc.
14
15%
Aerovox
11 Vi
13Va
Maxson _ _ _
28%
30%
Allied Radio
27 Vj
29 %
Meredith Pub.
39%
43%
Astron Corp.
2% 3-3/16
MetroMedia
21 %
22%
Babcock
33 Vi
36%
Microdot
29
31 1 »
Baird Atomic
23 Vi
25%
Milgo Electronics
25%
27%
Cannon Electric
38
40%
Narda Microwave __
6%
7%
Capehart
9 V4
10%
Newark Electronics __
16
17%
Chicago Aerial Ind. __
26
2814
Nuclear of Chicago __
45
48%
Control Data Corp.
108
115
Official Films __
3%
4 'A
Cook Electric
12
1314
Pacific Automation
4%
5%
Craig Systems
15
16 %
Pacific Mercury
8
8%
Crosby Teletronics
7 '4
8Ve
Philips Lamp
163 V*
168%
Dictaphone
31%
34%
Pyramid Electric _
2% 3-3/16
Digitronics _
34
37%
Radiation Inc.
28%
30%
Eastern Ind. _.. .
19 Vi
20%
Rek-O-Kut
1%
2*4
Eitel-McCullough
16 Vi
18%
Research Inc.
7V4
8
Elco Corp.
12 >/«
13%
Howard W. Sams __
53
56%
Electro Instruments _
23 Vi
26%
Sanders Associates
57
61
Electro Voice
12
13%
Silicon Transistor
13 >4
14%
Electronic Associates -
34 Vi
37
Herman Smith
14'/,
16
Electr. Capital Corp._
53
5714
Soroban Engineering _
75
80%
Erip Resistor
15 %
16%
Soundscriber
14
15 V>
Executone
20%
22 Vi
Speer Carbon
24%
26'i
Farrington Mfg.
19 >4
21
Sprague Electric
73%
78 Vi
Foto Video
8 Vi
10
Sterling TV __ _ .
4 V4
4%
Four Star TV _
24
26 Vi
Systron-Donner .
44 */2
4734
FXR
20 Vi
23
Taft Bcstg. __ ■
24 %
26 1 a
General Devices
16 Vs
18
Taylor Instrument
52 Vi
56 _•
G-L Electronics
9
10 14
Technology Inst.
6 '4
7%
Goodwill Stations _ -
12 Vi
13%
Tele-Broadcasters _ _
3% 4
-1/16
Granco Products
4%
5V4
Telechrome
15%
17%
Gross Telecasting
22
24 Vi
Telecomputing
7
7%
49
53
Time Inc.
93
97 1 -
27%
30.Vr
Tracerlab
15*4
16%
High Voltage Eng.
185
198
United Artists
7V4
8%
Infrared Industries __
19 Vi’
21 Vi
United Control
19 '4
21.V4
Interstate Eng.
27 »i
29%
Universal Trans. - _
1%
2%
40
44
Vitro _
247/n
26*.
Itek __
57
61 *4 ■
Vocaline :
2% 3-3/16
Jerrold
7 Vi
8 Vi
Wells-Gardner
29 >4
31%
Lab for Electronics __
58
61 Vi
Wilcox Electric
10%
11%
Leeds & Northrup
3914
4 2 Vi
Wometco
21
23
Lei Inc.
11 Vi
12%
?A
MAY 8, 196)
These are latest reports as
Financial Reports of TV-Electronics Companies
obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Adler Electronics
1961 — 12 wks. to Mar. 11
$ 2,100,345
$ 39,000
$0.07
552 129
1960 — 12 wks. to Mar. 5
749,957
74,000
.27
278,129
Advance Ross Electronics
1961 — qtr. to Mar. 31
941,069
127,484
1960 — qtr. to Mar. 31
803,087
106,215
Clevite
1961 — qtr. to Mar. 31
22,697,974
$ 2,375,550
1,169,550
0.601
1.884 713
1960 — qtr. to Mar. 31
25,978,895
4,536,953
2,315,953
1.21*
1,87.2,429
Cohu Electronics
1961 — qtr. to Mar. 31
2,101,507
209,155
.15
1960 — qtr. to Mar. 31
1,492,287
5,098
.01
Fleetwood Corp. (Canada)
1960 — year to Dec. <31
11,381,423
1,362,777
658,978
1.01
650,000
1959 — year to Dec. 31
12,437,600
1,563,769
752,756
1.16
650,000
General Bronze
1961 — qtr. to Mar. 31
4,836,471
(442,877)
(212, 877)3
391,820
1960 — qtr. to Mar. 31
7,637,149
286,697
138,697
.36
384^137
Indiana General
1961 — qtr. to Mar. 31
4,813,462
356,243
.31
1,139,522
1960 — qtr. to Mar. 31
5,148,876
365,359
.323
ljl24j5223
Internationa! Rectifier
1961 — 9 mo. to Mar. 31
10,763,278
—
928,201
.39
2,405,994“
1960 — 9 mo. to Mar. 31
9,934,386
924,248
.38
2,405,994“
International Resistance
1961 — 15 wks. to Apr. 16
6,495,550
567,000
.41
1,386,998
1960 — 15 wks. to Apr. 16
6,191,383
677,398
.49
1,381,098
Lynch Corp. (Symphonic)
1960 — year to Dec. 31
25,989,077
(623,935)
692,779
1959 — year to Dec. 31
25,861,881
430,648
.62
692,779
1961 — qtr. to Mar. 31
4,642,566
45,193
.07
692,779
1960 — qtr. to Mar. 31
5,467,815
1,051
692,779
Meredith Publishing
1961 — 9 mo. to Mar. 31
43,961,618
1,347,503
1.02
1960 — 9 mo. to Mar. 31
44,611,954
3,702,578
2.80
—
Microwave Associates
1961 — 6 mo. to Mar. 31
4,806,000
366, 5001*
.37“
999,200
1960 — 6 mo. to Mar. 31
4,259,300
263,800
.27
986,700
Motorola
1961 — qtr. to Mar. 31
59,758,600
1,545,921
802,977
.20
4,028,652
Story on p. 23
1960 — qtr. to Mar. 31
71,077,994
6,378,467
3,036,475
.75*
4,030,262*
NAFI Corp.
1961 — qtr. to Mar. 315
17,380,269
954,971
544,971
.45
1,215,755
1960 — qtr. to Mar. 315
6,210,385
282,413
262,413
.25
1,029,155
Paramount Pictures
1960 — year to Dec. 31
131,325,000
10,379,000
7,026,000
4.20
1,673,231
1959 — year to Dec. 31
115,216,000
5,816,000
7,519,0009
4.476
1,683,598
Philips' Lamp'
1960 — year to Dec. 31
1,333,000,000
241,000,000
111,000,000
651,421,000
1959 — year to Dec. 31
1,170,000,000
207,000,000
98,000,000
619,030,000
RCA
1961 — qtr. to Mar. 31
361,700,000s
22,600,000
12,000,000
.68l
16,553,000
Story on p. 21
1960 — qtr. to Mar. 31
361,200,000
25,400,000
13,000,000
.85l
14,344,000
Sangamo Electric
1961 — qtr. to Mar. 31
11,948,000
746,000
390,000
.24
1,622,636
1960 — qtr. to Mar. 31
11,743,000
571,000
296,000
.18°
808,398
Sony Corp. (Japan)
1960 — year to Oct. 31
36,775,000
1,936,000
36,000,000
Story on p. 23
1959 — year to Oct. 31
23,607,000
2,046,000
1961 — 4 mo. to Feb. 28
10,584,000
720,000
36,000,000
Speer Carbon
1961 — qtr. to Mar. 31
6,009,421
572,380
264,380
.29 L
881,700
1960 — qtr. to Mar. 31
6,761,995
1,239,900
572,900
.641
881,400
Technicolor
1961 — qtr. to Mar. 31
11,807,564
451,479
.18
2,543,179
1960 — qtr. to Mar. 31
8,818,593
259,350
.13
2,036,235
TV & Radar Corp.
1960 — year to Nov. 30
6,659,258
79,272
.04
2,264,910
1959 — year to Nov. 30
7,364,061
174,702
.08
2,264,910
20th Century-Fox Film
1960 — year to Dec. 31
118,356,457
(3,490,839)l°
6,213, 101n
2.5411
2,445,486
1959 — year to Dec. 31
119,851,807
3,605,595
4,163,135“
1.78“
2,338,536
Varian Associates
1961 — 6 mo. to Mar. 31
27,322,793
*
1,716,501
.50
3,461,744
1960 — 6 mo. to Mar. 31
22,249,265
1,439,405
.46
3,146,705
Wells-Gardner Electronics
1961 — qtr. to Mar. 31
4,084,707
59,572
34,572
.08
422,400
Story on p. 23
1960 — qtr. to Mar. 31
3,801,338
30,543
20,543
.05
421,800
Wometco Enterprises
1961 — 12 wks. to Mar. 25
3,434,453
583,293
301,293
.30
1,006,757
1960—12 wks. to Mar. 26
2,418,950
375,321
200,321
.22
896,980
Notes: *After preferred dividends. -After $230,000 tax credit. 3Adjusted
for June-1960 2-for-l 3plit. '•Adjusted for July-1960 2-for-l split.
5Excludes Chris-Craft Corp., acquired April 1960. includes profit of
$3,109,000 ($1.86 a share) on disposal of films & investments. ^Figures
converted from guilders at the rate of 28<* per guilder. 8Record. ^Adjusted
for May-1960 2-for-l split. 10After $2 million provision for inventory
losses. llAfter $9,081,214 ($3.71) in special credits. “After capital gains
of $1,830,000 (78 if). “Average outstanding. “Includes capital gains of
$70,900 W).
Paramount Pictures is setting aside 155,000 common
stock shares for use in its stock-option plan for manage-
ment & key employes, according to an SEC registration
statement (File 2-18069).
WEEKLY
NAB UBRAR “ •*
Television Digest
MAY 15, 1961
1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 20
The authoritative service for executives in all branches of the television arts & industries
WITH THIS ISSUE: Full texts of the speeches by
Chairman Newton N. Minow of the Federal Communications Commission
President LeRoy Collins of the National Association of Broadcasters
at the 39th annual convention of NAB in Washington, D.C.
SUMMARY-INDEX OF WEEK'S NEWS
NAB
CAPSULE REACTION TO MINOW:
Broadcasters: Madison Avenue: Hollywood:
“How dare he!” Ip. II. “How wonderful!" Ip. 61. “How?" Ip. 61.
SLOW START FOR STEREO broadcasting seen at NAB convention
due to equipment shortage, economic questions (p. 3). Stereo
broadcast equipment roundup (p. 11).
TV TAPE & AUTOMATION highlight NAB equipment exhibits, with
on-the-spot sales reported good. Trend toward lower prices, wider
variety of equipment (pp. 4 & 11).
MOVIE CENSORSHIP NEXT on NAB agenda for TV Code. Conven-
tion delegates told that "pre-screening service" is planned to cut
sex & violence from feature films (p. 5).
JFK RATES TV-RADIO TOPS AS POWER in Communism-vs.-free-
dom contest. In NAB convention surprise, President also presents
astronaut as "No. 1 TV performer" (p. 8).
RIBICOFF BACKS ETV AID in Kennedy administration plan for
govt, grants matching state funds for planning systems & buying
equipment, he tells NAB convention (p. 8).
FCC PANEL PROS & CONS touch on major topics, giving broad-
casters glimpse into Commissioners' thinking (p. 9).
Consumer Electronics
SEARS TO OFFER COLOR late this fall, probably under Silvertone
brand name (p. 19).
FM STEREO ADAPTERS begin to appear, as GE & Zenith demon-
strate stereo before broadcasters' convention. Marketing plans
develop for stereo radio (p. 19).
COLUMBIA PHONOS GOING: Insiders tell us instruments will
cease to be marketed via distributors & dealers, will be used only
to promote record sales (p. 20).
TV RETAIL SALES in March showed gain over 1960, according to
El A; radio sales also up (p. 21).
NON-TV HOFFMAN EYES A SALES RECORD. No dissident voices
raised over withdrawal from TV, at shareholder meeting (p. 22).
Other Departments
STATIONS (p. 11). CONGRESS (p. 12). FCC (p. 13). AUXILIARY
SERVICES (p. 13). NETWORKS (p. 14). FOREIGN (p. 14). ADVER-
TISING (p. 15). FILM & TAPE (p. 16). PROGRAMMING (p. 16).
PERSONALS (p. 18). EDUCATIONAL TV (p .18). FINANCE (p. 22).
MINOW & COLLINS — 'COP' 4 'POP': Shock. Fear. Anger. Dismay. Confusion. Those words
are perhaps too mild to describe reaction of broadcasters to FCC Chmn. Minow's May 9 speech at NAB con-
vention in Washington last week.
Feelings were so high that some resentment rubbed off on NAB's new Pres. LeRoy Collins, who had
taken broadcasters to task in his own way in speech May 8. The speeches are so important, bound to serve
as fundamental references for months if not years, that we've reprinted full texts in special supplement here-
with. We urge you to study them carefully and keep them close at hand.
What now? Though there will be a drive to "contain" Minow — through his fellow Commissioners,
Congress and White House — we find little evidence that it will be successful.
FCC majority which generally shares Minow's views certainly looks as if it will continue to do so.
In fact, in its meeting only 2 days after speech, Commission designated 2 radio cases for hearing (sale of
KGMS Sacramento and new application for Holly Springs, Miss.) — both on "concentration of control" — ques-
tioning whether each licensee would own too many stations in same general area. In addition. Holly Springs
applicant was questioned on programming plans, the Commission wondering whether it would meet com-
munity needs because it proposed little educational, discussion or live programs; not a single Commissioner
dissented. Commissioners themselves regard these actions as important evidence that majority is still solid.
Congress, which a year ago was castigating FCC as a "do-nothing" agency, is unlikely to move to
emasculate it now — though there is some concern that Commission may go too far.
MAY IS. 19BI
There's no question that White House is strongly behind Minow and his majority. It passed word to
that effect after speech. Minow pointedly related that President Kennedy had asked him whether astronaut
Shepard should be brought to convention and then invited Minow to ride with them from White House (see p. 8).
At week's end, after several days of reaction to his speech, Minow told us he was confident FCC had
backing where it counted. His staff reported receiving more than 300 calls, wires and letters— every one of
them commendatory and including praise from man-in-the-street and high Congressional and administration
figures. TV critics and editorialists sang hosannahs. Exceptions: Wall St. Journal & columnist David Lawrence.
Gov. Collins, whom Minow commended several times in the address, offered us his first, immediate
reaction — with a wry smile: "I think he made me look like a middle-of-the-roader." He went on: "I believe
he's sincere & earnest. He said what's in his mind & heart. I have every respect for him. We have diver-
gent views on some matters. On ratings, he questions their use and I question their accuracy. He believes
there should be more stations in TV. Our experience with radio shows that's not the answer. When competi-
tion is too keen, stations strive to cut every possible corner to make every possible dollar." Asked if he
believes that Minow was using threats in an attempt to dictate programming, he said: "I don't believe that at
all. I take him at his word. He wants broadcasters to strive to uplift their programming."
• • • •
Of the TV networks, which got their share of Minow lumps, only ABC chief Leonard Goldenson gave
us a comment last week, off the cuff right after speech: "I agree with the principle. I agree with what he says. If
we get more stations we'll get more competition & better programs." His press vp Michael Foster was quick
to add that ABC-TV would have a children's news program this fall, something Minow had urged, and that
Goldenson had discussed it previously with Minow. (And Taft Bcstg. Co. quickly announced that all 4 of its
stations in Cincinnati, Columbus, Birmingham and Lexington, Ky., would integrate a 5-min. children's news
show entitled "Young People's World" into the existing programs in the 5 to 6 p.m. period Mon. through Fri.
beginning June 5.) CBS & NBC topkicks offered no reaction although the press quoted unnamed network
aides who allow as how Minow was wrong on several points but criticizing the speech would be like attacking
Mother's Day or the Flag. Curiously, Madison Ave. generally cheered the speech, blamed the networks for
TV's shortcomings — and opined that Minow's kind of programming wouldn't devaluate TV as an advertising
medium (see p. 6). Hollywood adopted a show-us attitude regarding "better" programming (see p. 6).
Broadcaster reaction at convention was almost unanimously critical, of course. Most of it stemmed
from the question as old as broadcasting itself: How can FCC do anything to "improve programming" without
indulging in censorship and violating First Amendment?
Paradoxically, broadcasters have heard similar ideas from Commissioners before without getting so
upset. Here's why they're disturbed now: (1) FCC had been doing something about it in many areas, for a
year before Minow arrived. (2) Minow's strong language.
Even some of the new Chairman's supporters at FCC were irked by his use of pronoun "I". It encour-
aged them to worry more about the President's reorganization plan and the power it might put into Minow's
hands (see p. 12). Said one Commissioner, however: "If you strip away all the adjectives & adverbs and just
look at the nouns & verbs, you'll find that he simply said what we've been saying & doing for the last year."
Some observers, not questioning Minow's sincerity, say he chose strong words for shock value. Others accuse
him of nurturing an ominous, overpowering ambition.
• • • •
FCC panel discussion on Wednesday, day after Minow speech (see p. 9), didn't do much to illumi-
nate situation. All Commissioners vowed absolute devotion to freedom of speech and abhorrence of censor-
ship, and minority members such as Hyde & Craven spoke out at length and with vigor. But, on Thursday,
even they voted for the Holly Springs hearing. As one veteran FCC staffer put it: "It isn't what FCC says at
conventions that counts. It's what it does between."
Now, what does FCC want stations to do? Scanning & rescanning Minow's words and looking at
FCC's actions of the last year, we come up with this excerpt from his speech:
"What the Commission asks of you is to make a conscientious, good-faith effort to serve the public
interest. Every one of you serves a community in which the people would benefit by educational, religious,
instructive or other public-service programming. Every one of you serves an area which has local needs — as
VOL. 17: No. 20
3
to local elections, controversial issues, local news, local talent. Make a serious, genuine effort to put on that
programming. When you do, you will not be playing brinkmanship with the public interest."
FCC intends to enforce some standards. Suppose it makes them stick? Broadcasters are saying that
it would be grossly unfair of Commission to punish stations harshly after changing ground rules in middle of
the game, after all these years of laissez faire. One Commissioner's reply: "They needn't worry about that."
In contrast with their reaction to Minow, broadcasters accepted with reasonably good grace the in-
dictments delivered by their own Pres. Collins. Apparently, it's the difference between "cop" & "pop."
Collins showed there's no-nonsense toughness behind his charming manners & delightful Southern-
locale stories by delivering the harshest keynote speech ever heard at an NAB convention. His audience loved
it. He was stopped by applause 15 times and when he finished, a long line of members crowded to congrat-
ulate him. Venerable former NAB Pres. Justin Miller said: "Wonderful." Minow said: "Magnificent. Abso-
lutely magnificent. And I know he means it." Read full text in our special supplement. It doesn't read quite
as well as it sounded, because Collins is clearly one of nation's great speakers.
Very important from here on out is where Congress stands or will stand. There was an extraordin-
ary turnout of Congressmen at convention's reception only 4 hours after Minow spoke — and broadcasters
poured out bitter reactions to their representatives. Rep. Avery (R-Kan.) & Sen. Proxmire (D-Wis.) inserted text
of speech in the May 11 Congressional Record, the former fearing "program control," latter commending
"brave words."
It's not at all inconceivable that broadcast-regulation issue could ignite a major battle in Congress —
and that Kennedy, despite his current support of Minow, may wind up curbing or dumping him to gain
votes for issues he considers more vital.
Note: Registration was a record 3,099 compared with 2,810 in 1960 and 2,448 in 1957, the previous high.
(For detailed coverage of other convention facets, see pp. 3 to 11. On the last day of a strenuous week,
we ran into NAB radio vp John Meagher. "John," we said, "you look relaxed. How come?" He stared at us for
5 seconds, then said: "I'm not relaxed. I'm dead.")
SLOW START FOR FM STEREOCASTING: A_ few FM stations may begin broadcasting in
stereo in about 30 days under FCC's newly adopted multiplex standards — but there won't be much momen-
tum until fall or winter at the earliest.
This was obvious last week at the NAB convention's FM sessions & equipment exhibits, and in our
conversations with FM broadcasters. Most transmitter makers showed hastily assembled prototype or mock-
up stereo generators, promising production delivery in late summer, fall, or by end of year (see p. 22 for
description, prices & availability dates). At panel sessions and in the halls, experts warned broadcasters
against undue haste.
FM broadcasters showed interest in stereo as they crowded GE & Zenith demonstrations, but no
desire to rush into it. Almost everybody was confused. Some broadcasters weren’t even sure what FM stereo
was. The questions asked most by broadcasters were: "What will this do to my service area?" "How will it
affect my SCA background-music operation?" "How can I make this pay?"
All questions were answered more or less satisfactorily — except the last one. FCC stereo-expert
Harold Kassens told the broadcasters that the stereo reception area would be about 33% less than the corres-
ponding monophonic reception area — in other words, when a station converts to stereo, its stereo signal can
be picked up in stereo only two-thirds as far as its mono signal could be picked up on a mono set. This
means that greater use of outdoor antennas will be required in fringe areas, said Kassens.
The nearly-200 stations now broadcasting background music and other SCA signals will have to study
stereo problems very closely before making any moves on the stereo front. In some cases, the addition of
stereo will require cutback in area covered by SCA. Poor or sloppy stereo-equipment installations can result
in interference to SCA channels.
"FM stereo has got to be as good as any stereo," warned Kassens in a panel session. "The require-
ments for this system are even stricter than you'll get on records, and maybe this will challenge the record
industry to improve its standards." NAB engineering mgr. A. Prose Walker added: "From the engineering
standpoint, the future for stereo looks good — but we will need a high degree of stability in both transmitting
6 receiving equipment. Only time & you & the public will determine the future of stereo."
4
MAY 15, 1961
Most broadcasters were more interested in economic answers than engineering answers. There were
few. There's no money in stereo multiplexing as such. Nevertheless, there's no question that leading stations
in each major FM community will adopt stereo, and others will follow — reluctantly. Stereo can help FM
financially only by increasing listener interest and boosting set sales & circulation — and this is the slow way.
Some receiving equipment will be available by June 1 (see roundup, p. 19) — but we doubt if any sta-
tions will make it by that date. FCC sources told us at press time that no applications for type-approval of
stereo transmitting equipment had been submitted — a requirement before any such equipment can be used.
Any station which intends to start stereocasting must use equipment which has already been type-approved
by FCC, and must notify the Commission 10 days before it plans to begin. Notifications will have to be filed
by next Monday (May 22) in order for a station to meet the June 1 target.
TV TAPE, AUTOMATION HIGHLIGHT EXHIBITS: Broadcast equipment exhibition at
last week's NAB convention was biggest in recent years in 3 respects — size of exhibits, amount of new equip-
ment shown and number of orders taken.
Most exhibitors reported business better than usual, and there was speculation that many TV stations
are coming to the end of an obsolescence cycle, and beginning to replace large amounts of equipment.
In field of new equipment, these were highlights:
(1) TV tape recording equipment. Prices are coming down; equipment is getting better; wide variety
of accessories is being offered. Telechrome's $14,990 2-head TV tape recorder (Vol. 17:19 p5), designed in
cooperation with Japan Victor and Epsilon (England), attracted continuous crowds. Impressive features are
simplicity, flexibility & low price. Excellent broadcast-quality picture may be stopped, sped up, played back-
wards, slowed down without losing image on monitor, razor-blade splices may be made anywhere without roll-
over. Despite its incompatibility with Ampex-RCA standards, broadcasters displayed strong interest, had
ordered 6 machines by close of show.
Ampex & RCA showed lower-priced TV recorders, automatic timing controls (which clarify the picture
by removing skews, scallops, etc.), electronic tape editing systems. One significant Ampex development was
a long-life ferrite recording head, claimed to operate 10 times as long as the present (150-200-hour) heads. Two
new sources for video-tape stock opened up — EMI (British-made) and Telechrome (Japanese). [Details of new
Ampex & RCA tape equipment on p. 4.]
(2) TV automation systems. Complete automation of all TV operations, from logging to billing,
appeared to be leaving the curiosity-&-luxury stage and approaching the status of a necessity for stations
planning major expansion. RCA and Visual Electronics devoted much space & energy to plugging their auto-
mation systems, drawing heavy interest from station operators & engineers.
(3) Live TV cameras. Continuation of 2 important recent developments — toward 41 2 3 4 5/2-in. image orthi-
cons <& studio-quality vidicons — was apparent. Sarkes Tarzian, showing an extensive line of TV station equip-
ment this year, joined the march to the 41/2-in. camera, with RCA, GE, Marconi & EMI/US demonstrating
improved models. About a dozen studio vidicons were shown, with quality improved substantially enough to
qualify these low-priced cameras as satisfactory for standby or small-station use. Remote tilt, pan & focus
systems, offered by several makers, underlined new trend to manless camera operations.
(4) Film equipment. GE-Eastman continuous projector was shown in new model, with optical multi-
plexer which enables it to be used in conjunction with standard film & slide equipment. Two companies
showed high-definition cameras for film-chain use. Fairchild demonstrated its new economical & flexible
8-mm sound news camera — opening field of on-the-spot sound-&-picture news coverage to small stations.
(Simple modification of 16-mm film chain can convert it for 8-mm use.)
(5) Color. RCA gave its usual heavy play to color equipment, with live color cameras also shown by
GE and EM1/US (3-vidicon camera). A new line of color equipment was displayed by Foto-Video. Interest in
color by telecasters was mild, perhaps somewhat greater than last year, but not of runaway proportions.
Attention of NAB equipment show has swung from TV transmitters to new studio & electronic equip-
ment, apparatus to improve TV's product — the picture — and to deliver it more economically. Most of new
equipment is designed for ease of service; much of it is transistorized and of modular construction. End result
of this year's new equipment is a cleaner, sharper, far superior TV picture.
VOL. 17: No. 2.0
NETWORK NEWSFILM-BY-WIRE EXPANDS: Another headache for film syndicators, who
have had a rough season (Vol. 17:19 p3), is developing rapidly in the area of local news & public-affairs pro-
gramming. The problem, from the telefilm standpoint: Networks are moving into the rapid syndication of
newsfilm footage by feeding it, on a contract basis, via network lines.
All 3 networks are now active in this field and are adding to the trend to greater program inter-
dependency between stations & networks. Here's the latest lineup:
ABC-TV: Under "study" by ABC is a plan to wire-syndicate ABC newsfilm footage due to be pro-
duced when news vp James Hagerty's plans for an expanded network news operation go into high gear. Not
having a large team of reporters & photographers, ABC currently relies on news footage from Hearst-owned
Telenews — but has evolved a deal whereby affiliates which subscribe to Telenews can record Telenews foot-
age from 3 daily ABC network newscasts (1:24 p.m. series with A1 Mann, 6 p.m. series with Bill Shadel and the
new 11 p.m. newscast). Thus, ABC-TV at the moment is acting somewhat in the role of "distributor" for Tele-
news to its subscribers. In the near future, ABC will also be in the newsfilm business for itself.
CBS-TV: Starting May 15, CBS-TV affiliates (which sign an amendment to their affiliation agree-
ments) will have the right to record (tape or film) CBS newsfilm and certain special events for use in local
news programming. The programs from which such recordings will be made include 3 daytime newscasts,
Douglas Edwards with the News, mid-day Sunday & Saturday newscasts, and the Sunday News Special.
CBS won't permit stations to use "the voice and/or image" of CBS-TV correspondents or newscasters, including
voice-over narratives, but there's plenty of newsfilm coverage left. Weekly charge for the service, offered
exclusively to CBS affiliates and available on a trial 3-month contract: "15% of the station's one-hour network
class A hourly rate, with a minimum fee of $60."
NBC-TV: Newsfilm has been fed by NBC on a contract basis to affiliates since Feb. 6 (Vol. 17:16
p7), drawing on the resources of NBC News and its international staff. The arrangement is like that of CBS's
(which has largely modeled its plan on NBC's) although the newsfilm material to be taped locally is fed on
afternoon closed-circuitcasts and affiliates pay for it on flat-rate arrangements geared to market size. About
4 out of every 10 NBC affiliates have video-tape recorders; most of these now take the NBC newsfilm service.
NAB
MOVIE CENSORSHIP FOR TV: NAB staffers are work-
ing up a pre-screening system by which objection-
able scenes in movies can be kept off TV screens, TV
Code Dir. Edward H. Bronson reported last week.
Some horrible examples of what he had in mind-
rampant sex, sadistic violence and slapstick vulgarity —
were screened for a TV assembly in the Shoreham Hotel
at Washington’s NAB convention.
“Feature films have always constituted a major con-
cern to most Code stations,” Bronson said. “This material
was not planned nor made for the home viewing audiences.
The Code Review Board hopes, in due time, to be able to
offer a pre-screening service to stations for feature films
like that provided for syndicated films & commercials.”
Bronson didn’t indicate just how Code censorship of
movies — particularly the new flock of post-’48 features —
would be worked out. He was in conference early in the
convention with representatives of major film distributors,
but no agreement with them on possible methods was re-
ported reached immediately.
How the Code works to delete some episodes from
Hollywood’s TV film series was demonstrated at the TV
session by Frank Morris, who heads the Code office there.
“The men I work with are almost uniformly co-operative,”
he said. “They want to make good, acceptable TV shows.
They also want to make a profit. If they can do both,
they’re only too happy to try.”
Before-&-after editing of beating scenes in Have Gun,
Will Travel and The Alaskans and of a sex scene in Miami
Undercover were shown on the screen to illustrate what
was “left on the cutting-room floor” by the films’ producers
in cooperation with the Code.
In another Code presentation, the N.Y. office’s Stockton
Helffrich showed some results of missionary work among
advertisers in such areas as commercials for beer, laxa-
tives and deodorants. Also screened for the delegates were
samples of winners of the American TV Commercials
Festival — described by Helffrich as exhibiting “wit, ingen-
uity and increasing good taste.”
Down-the-line support of Code rules was called for by
TV Board Chmn. W. D. (Dub) Rogers (KDUB-TV Lub-
bock, Tex.), who said they’re “the conscience of TV.”
Similar pleas were made by Review Board Chmn. E. K.
Hartenbower (KCMO-TV Kansas City), who reported that
the number of subscribers — 385 stations, the 3 networks,
18 film producers — was the highest on record.
At the convention’s corollary radio session on NAB’s
Radio Code, Radio Board Chmn. Thomas C. Bostic (Cas-
cade Bcstg. Co.) said 1,237 stations were lined up with it
now — “only a good start” toward industrywide participa-
tion. “We must recognize that we have come to the point
where we must make a choice,” Bostic told the radio dele-
gates. “Either we will regulate ourselves, or we will be
regulated.”
Radio Board Chmn. Cliff Gill (KEZY Anaheim, Cal.)
put it up to the radio delegates: “We can only hope that
when the Commission asks us to provide a list of sub-
scribers, your name will be on it.”
6
MAY 15, 1961
HOLLYWOOD AGREES, BUT-: FCC Chmn. Minow was
correct in telling NAB conventioneers TV needs to
improve its programming (see supplement), but he
came up with no constructive ideas as to how to
achieve this goal. That’s what the majority of TV-
film executives we checked in Hollywood think. Con-
sensus: It’s not enough to say TV needs to be im-
proved; the real question is how do you go about it?
The producers also said that improvement really
depends on the decision-makers in N.Y. — the networks &
ad agencies. They uniformly dislike the rating system, but
point out that this is the system by which their shows live
or die, and no one has come up with any substitute measure.
Government intervention is not the answer, executives
agreed. There was little thought that Minow’s talk would
be reflected in better Hollywood product in the future, since
companies now say they do the best they can to turn out
good shows within the restrictions & limitations of the
networks & sponsors.
One executive expressed the fear that Minow had
simply strengthened the networks’ virtually complete con-
trol of programming, to the detriment of quality. He
commented causticly: “The networks may decide a program
is good for the viewer because they own 60%. ”
Here’s our sampling of executive opinion:
Roy Huggins, production vp, 20th Century-Fox TV: “I
was appalled at Minow’s remark that TV is not doing as
good a job as the newspapers. I’d argue that point any day
in the week. I read the Los Angeles newspapers, and I see
nothing on TV as sickening as their sensationalism. He is
not attacking TV realistically, in relation to other media,
but is attacking it in limbo. There is a lot to be said of
the low quality in all media. There is a shortage of excel-
lence in the world in which we live. The vast size of the
TV audience calls attention to its defects, although there
are defects in all fields. As for Minow’s remarks about
violence, if he means violence for its own sake where it is
unrelated to the story and used for its assumed intrinsic
appeal, then I agree with him. This is bad storytelling &
bad taste. But if you take violence integrally related to a
worthwhile story out of it, then you are going to be in
trouble with the American people, because you will be
forcing bad entertainment on them. Shakespeare used
violence. Minow’s talk might force those producers who use
violence for sensationalism to stop this practice. I’m in
favor of that. It should be the aim of every producer to lift
the quality of what goes on TV. We suffer from a shortage
of excellence in writing, direction, acting and producers.”
William Dozier, vp in charge of West Coast activities
for Screen Gems: “I agree with what Minow said about
the need for improvement for lofty & educational programs.
However, this is no good unless everybody does it. If CBS
puts a public service show on Tuesday night, and another
network slots a comedy opposite it, nobody will watch the
public-service show. If all 3 networks volunteered to put
on such shows at the same time it might work, but I doubt
it. As it is, public-service shows get killed in the ratings
by entertainment shows. The networks have a responsi-
bility to their stockholders as important as their responsi-
bility to the public ... I hope the determination to have
shows with high ratings will subside to the point where
there can be an upswing in quality, with the shows not
contingent on ratings. As long as the networks live by
ratings & cost-per-thousand, there will be no improvement.”
Tom McDermott, exec, vp, Four Star Television: “I
agree with a lot of what Minow said, but it’s not that easy
to get good programming and it’s awfully tough to get the
public to look at it when you do. I think better program-
ming will come, but government intervention is not the
answer. Part of it is that we’ve got to be more concerned
about quality and less concerned about ratings. TV won’t
improve immediately because producers don’t try to make
bad pictures. The quality depends on the decision-makers
— the networks & agencies. Minow has to recognize that
until there is a change in the structure of our country, TV
is the advertising business, and as yet we have found
nothing to replace ratings. By placing too much emphasis
on ratings, we are making a big mistake and killing the
medium.”
Gordon Oliver, exec, producer, Spartan Productions:
“Minow’s remarks will strengthen the position of the
networks. He said the networks would have to tell the
sponsors what is to be on the air and what they can take so
that the public interest can be best served. It gives the
networks complete power in this area, and I think that’s
dangerous. Such decisions should be made by an indepen-
dent body. The producers haven’t lived up to their respon-
sibilities, and networks and agencies are interested in
product to make a buck, not to please the people. I see no
change as a result of Minow’s talk except that networks
will use it to program without criticism. In fairness they
should be given a chance to prove themselves now that
they’re on their own.”
Howie Horwitz, Warner Bros, producer: “Neither the
government nor any individual can tell the public what it
wants. Years ago Samuel Goldwyn tried to foist Anna Sten
onto the public as a star, but it didn’t want her. Today the
public is getting what it wants on TV. Otherwise they
would switch the knob on the dial. There is improvement
in all areas of TV. We have proof the public likes what it
gets — it’s buying the sponsor’s product. I don’t think
Minow’s talk will change anything. Hollywood itself is
constantly seeking to improve product by reason of com-
petition. This is just a momentary tempest in the teapot.
A well-qualified, experienced producer hasn’t the right to
more than suggest he may know what the people want.
Yet here is a man recently appointed to his job who thinks
he is qualified to know what the people want.”
Rod Amateau, producer of “Dobie Gillis”: “Who’s
Newton Minow? I never heard of him.”
MADISON AVE. MULLS MINOW: Agencymen & adver-
tisers, who have watched — often sourly — the 3 TV
networks create a control over TV programming that’s
virtually ironclad, were generally tickled pink last
week by FCC Chmn. Newton N. Minow’s blast at TV
programming delivered at the NAB convention (see
Supplement No. 5). In effect, most top Madison Ave.
brass said: “That’s exactly what we’ve been telling
the networks for the past couple of seasons. Routine
TV programming is rubbish. TV is due for a shakeup
— and one which won’t hurt it as an ad medium.”
In more detail, here are some reactions voiced by ad-
men to Minow’s speech:
Roland Martini, vp & exec. TV dir., Gardner Advertis-
ing: “Greatest thing I ever read. We’ve been backing
public-affairs shows right along (Conquest, Expedition,
etc.) and have gone light on TV violence. Minow’s attack
on general programming was highly justified. Broadcasters
VOL. 17: No. 20
7
have downgraded the public too long. I don’t think it will
have any adverse effect on TV as an ad medium if pro-
gramming is improved.”
A. L. Hollender, exec, vp for TV-radio, Grey: “The
over-whelming majority of people in the advertising indus-
try want the best TV product attainable. But achieving
this goal is made complex by many factors [such as] the
need over the long run to give due weight to what inter-
ests the vast majority of the American public.”
Lee Rich, senior vp for media, Benton & Bowles: “They
[the 3 networks] have taken the attitude that all of the
creative talent is held by them. The result is that only 9
of the more than 100 shows scheduled for next season are
by advertisers & agencies. I don’t say that advertisers are
lily-white, but the sameness in programming stems from
the fact that nobody but the networks is given a chance
. . . you have your hands full trying to get a show on the
air that the networks don’t control.”
Robert L. Foreman, exec, vp, BBDO: “We . . . are
most enthusiastic. For 10 years we have been advocating
the kind of superior TV programming that he has proposed.
Many of our client shows on the air for the past 10 years
have demonstrated BBDO’s attitude . . . what is good for
the public is also good for advertising.”
Rollo W. Hunter, vp & TV-radio dir., Erwin, Wasey,
Ruthrauff & Ryan: “A guy who’s been in office for two
months ought to come on a little softer.”
Richard A. R. Pinkham, senior vp for TV-radio, Ted
Bates: “The medium certainly needs refreshment and re-
vitalization ... I was very impressed by [the] speech.”
George H. Gribbin, pres., Young & Rubicam: “. . . a
fine, pertinent talk. I agree with Mr. Minow that there can
and should be a lot more good programming. But I do not
think TV is quite as vast a wasteland as he pictures it.
Anything that will encourage TV stations to meet their
full responsibilities ... is bound to be not only in the
public interest but also in the best interest of TV itself.”
C. Terence Clyne, vice chmn., McCann-Erickson (which
handles the NBC account, worth some $2 million in annual
billings): “No comment.”
L. H. Titterton, senior vp & dir. TV-radio programming,
Compton: “. . . The first blunt, forthright statement to
issue from any member of FCC in many a year. Perhaps
Minow necessarily flays everybody when speaking to a
gathering such as NAB — among whose members are all
shades of coloring from villainous black to at least an
approximation of white. The scrutiny of the Commission
as it watches programs offered in 1961 will be worthwhile
— if it results in the return to wider diversification . . .
truly in the public’s convenience, interest, and necessity.”
Nicholas E. Keelsey, senior vp & TV-radio dir., Lennen
& Newell: “I think the industry got the message. Net-
work schedules have been top-heavy with violence — and
advertisers have been forced into too many of them. The
networks allowed themselves to follow ABC with its rating-
success and to go overboard with action shows. The public
is still watching, but it’s beginning to get bored. Next fall
will be the acid test — the networks will try to prove that
what they’re doing is right. But after the 1961-62 season,
I think you’ll see the return of fine anthologies, musical
shows and other quality programming.”
William T. Young, pres., Leo Burnett Co., Chicago: “A
stimulating & challenging speech. I’ll be very interested
in seeing what action is taken to implement it.”
This is no time for indignation, for bitterness, for
argument. Both men, the Chairman of FCC and
the President of NAB, are admittedly novices in
broadcasting. Grant that they cannot possibly under-
stand the frustrating complications of doing business
in television. Grant that they never have had to deal
with stockholders, never have worried over a network
or station P & L sheet, never have had to answer
complaints from viewers who wanted to see a sec-
ond-rate prize fight instead of the President of the
United States explaining a dangerous international
situation.
They aie nevertheless the men selected by government
and by broadcasting itself to lead this industry. Their
motives are honest. Not even the most jaded cynic among
us would doubt their sincerity or their dedication to duty.
LeRoy Collins is tough and he is determined. To those
who were aghast at his frank criticism of television last
week, who wondered why he of all men had been picked to
be the spokesman for broadcasting, we say he was an
excellent choice for the job. It’s a job — and it’s more evi-
dent now than ever before— for a fighter. And the best
fighters analyze their weaknesses and overcome them
before entering the ring.
Newton Minow is a young man — a young man who
personifies the New Frontier compulsion for haste. It was
strange to hear the standard egghead criticism of television,
and some of the standard egghead cures, voiced by the
Chairman of the Federal Communications Commission.
It was strange, on the subject of public service, to hear
the entire medium tarred with a brush that should have
been limited to the mere handful of station operators who
are shirking their responsibility.
And it was difficult to reconcile the Chairman’s abhor-
rence for government censorship with his warning that
license renewals will depend upon whether a station is
trying to meet community needs — in the judgment of a
government commission.
But it was one hell of a speech. He said what he
meant clearly and courageously. Even if there is some ques-
tion whether the majority of the Commission will go along
with his broad interpretation of public service, even if
there is even more question about the practicality of the
idealism that filled passages of his speech and to a degree
reduced its impact, his basic message was undeniable.
Television isn’t as good as it should be — as it can be.
Much of the standard network programming is formula
stuff, ground out by hacks in Hollywood who have even less
respect for the public than the men in New York who buy
their product. Violence (and gentlemen, isn’t this what
started the whole new wave of criticism?) is being used
indiscriminately. And more diversity in programming is
absolutely necessary.
Collins said, “Wake up!” and Minow said, “Wake up
or else!” Whether all they said was right or fair or prac-
tical is not too important. What is important is that no
one in the industry can say, “They weren’t talking about
me.” What is more important is that everyone in television
— from Hollywood writer to station owner to network
president — start working now toward the day when he can
take pride in everything he places before the public.
a
MAY 15, 1961
.Wore about
JKF TO NAB (WITH AOK): U.S. broadcasters “are the
guardians of the most powerful & effective means of
communication ever designed,” President Kennedy
told the opening general session of NAB’s Washington
convention May 8.
In a somber speech stressing the combatant role of
TV & radio in the world contest between communism &
freedom, the President told some 4,000 NAB badge-wearers
in the Sheraton Park Hotel: “There is no means of commu-
nication as significant as that in wThich you are involved —
to hear, and to see, and to listen.”
The jampacked delegates applauded repeatedly as the
President called on broadcasters & the country to exploit
“the great inner resource of freedom” — the “better advan-
tages of a free society.”
Mr. Kennedy had been billed in advance for little more
than a ceremonial appearance at the convention. Instead,
he unexpectedly took over the rostrum from an old friend
— NAB Pres. LeRoy Collins — for a 2,500-word address on
world perils and “painful choices” ahead for the U.S.
The wildest ovation of the convention was given to
an unscheduled NAB guest who shared the platform with
the President, however. Introduced by Mr. Kennedy as
“the nation’s No. 1 television performer, who I think on
last Friday morning secured the largest rating of any
morning show in recent history,” the surprise star was
Comdr. Alan B. Shepard Jr.
Astronaut Shepard Speaks to NAB
On his own impulse, the President had brought astro-
naut Shepard, Mrs. Shepard and Vice President Johnson
direct to the Sheraton from the White House reception for
the space hero. Shepard made a 3-sentence speech, the
first third of which was heard only by those on the plat-
form: “How do you get them to stop? We only have time
for a few words here, because I understand we have a
rather busy day ahead of us. I just want to say, thank
you very much for such a warm welcome.”
In his own speech, the President used Shepard’s May
5 flight and the broadcast coverage of it as a springboard
for remarks on essential differences between totalitarian
6 free societies. The “very public flight” and its potentials
for failure were hazardous not only for Shepard but for
the nation’s prestige, Mr. Kennedy said, but the step-by-
step coverage was “the kind of risk which members of a
free society must take.” He went on:
“There had been before the flight, as you know, a good
many members of the community who felt that we should
not take that chance. But I see no way out of it. I don’t
see how it is possible for us to keep these matters private,
unless we decide on the highest national level that all
matters which are risky, which carry with them the hazard
of defeat, which could be detrimental to our society, that
none of them will be printed in the paper or carried on
radio or television. The essence of free communication
must be that our failures as well as our successes will be
broadcast around the world. And therefore we take double
pride in our successes . . .
“The full development of broadcasting as an instru-
ment of education is one of the most significant challenges
which confronts your industry. And here in our own
country this power can be used — as it is being used to
tell our people of the perils & the challenges & the oppor-
tunities that we face— of the effort & the painful choices
which the coming years will demand.”
Ribicoff Backs ETV Aid: Uncertainty about the Kennedy
administration’s attitude toward federal-aid-to-ETV legis-
lation in the House (Vol. 17:19 pl7) was ended last week
by HEW Secy. Abraham Ribicoff. He told the NAB con-
vention in Washington that he’ll support matching-fund
measures to help states develop educational TV systems.
Addressing a May 10 management conference luncheon
at the convention, Ribicoff said he’d detail Administration
plans for ETV in May 17-18 hearings by the House Com-
merce Communications Subcommittee. He didn’t disclose
in his NAB speech how much government money w7ould be
sought to match state-appropriated funds.
Unlike a Senate-passed bill by Sen. Magnuson (D-
Wash.), which provides for outright $l-million federal
grants for ETV to each state & D.C., most of a half-dozen
ETV bills pending in the House set up matching-grant aid
systems. Ribicoff had opposed the Magnuson measure
because it lacked sufficient self-help standards for the
states and didn’t require assurances that ETV operating
funds would be provided.
The administration’s plan, Ribicoff said, would include
provisions that states & localities could use matched funds
for ETV planning as well as for buying station equipment.
“We believe that federal funds should be available on a
matching basis to enable states & localities to further the
use our nation has thus far made of TV in its educational
processes,” Ribicoff told the NAB delegates. At the same
time, he warned them that ETV progress won’t “take
commercial broadcasters off the hook.”
Echoing ETV comments in FCC Chmn. Minow’s earlier
speech to the convention (see p. 1), Ribicoff said broad-
casters have a duty to provide “balanced programming,
including programs which significantly contribute to edu-
cation.”
There was ETV talk at another NAB convention ses-
sion, too. While Ribicoff was addressing the management
conference luncheon, atomic physicist Dr. Edward Teller
was telling an engineering luncheon that it’s time for
commercial broadcasters to offer more educational pro-
gramming in prime time. This could make “an enormous
contribution to the future of our country,” Teller said.
Teller’s ETV plea, interposed in a technical discussion of
satellites, was applauded at the luncheon.
David Lawrence: “Mr. Minow makes the usual dis-
claimer that any governmental censorship is intended.
What the FCC Chairman proposes, however, is broader
than censorship. No particular program or particular
declaration or particular form of speech-making will be
ordered suppressed — that’s “censorship.” Instead, a whole
broadcasting company would be suppressed and put out of
business and its source of revenue taken away altogether
unless that company toes the mark and conforms to the
doctrines of the administration which happens to hold
office when a broadcasting license comes up for renewal.
This is a form of dictatorship which it is surprising to see
advocated under a so-called ‘liberal’ administration.” —
N.Y. Herald Tribune.
John Crosby: “Newton Minow is a courageous man to
state these glaring truths. Now let us see how the broad-
casters plan to grapple with them and the man who uttered
them. As for the threat not to renew a license just because
the licensee asks for it in perpetuity, we should all live so
long as to see a single license revoked.” — N.Y. Herald
Tribune.
VOL. 17: No. 20
9
FCC PANEL PROS & CONS: The traditional question-&-
answer session at NAB’s conventions, in which FCC
members subject themselves to written & oral queries,
no longer appeals to a majority of Commissioners.
However, a minority pressed for it last year & this —
so they all went along with it. Predictions at the FCC
are that the session will be discontinued next year or
soon thereafter. Herewith is a summary of the major
topics discussed — NAB Chmn. Clair McCollough
again serving as genial & agile moderator:
FCC’s role in programming — Comr. Ford referred lis-
teners to the Commission’s policy statement of July 1960
(Special Supplement No. 7) which, he said, proposes that
broadcasters tell FCC what they’ve done to determine their
community needs and what “you, not we, propose to do to
meet them.” Comr. Hyde referred to a 1949 statement
calling for “fairness, freedom of speech and the right of
the public to know.” He said he hoped FCC wouldn’t
attempt to require “outlines in advance and adherence to
strict formulas regardless of changing situations.” Chmn.
Minow said that the Commission would continue to look
into “legitimate complaints, not those from crackpots, and
to do spot checks as renewals approach.”
Allocations — Comr. Lee said that the start of FCC’s
N.Y. uhf project is due Oct. 1, with programming to begin
Nov. 1. At the end of the project, he said, the plan is to
turn the facilities over to the city of New York. He said
that engineers tell him that the Empire State Bldg, ten-
ants will be able to get TV for the first time through uhf
— though neither he nor Comr. Craven could tell why. All
7 N.Y. vhf channels transmit from atop the building, as
will uhf. Craven predicted that Congress won’t pass FCC’s
proposed all-channel-receiver bill and added: “I’m fearful
that uhf-vhf sets will cost more than people are willing to
pay.”
Editorializing — Comr. Bartley stated his belief in
equal time on controversial issues. He was bearish about
broadcasters’ endorsement of candidates: “I doubt whether
we’re mature enough to do it in many markets.” Lee
noted that the fairness doctrine is now law and expressed
concern lest the presentation of all points of view pre-empt
too much station time.
Station sales — Comr. Cross, referring to FCC’s pro-
posal to make broadcasters keep stations at least 3 years
except in hardship cases, said that an analysis of recent
sales showed an “unhealthy” turnover. Hyde urged re-
tention of the case-by-case system, though he added: “May-
be we should look into each more.” Craven said the 3-year
proposal smacks of “govt, interference into private enter-
prise.” Lee said the proposal “is not unreasonable” but
should have exceptions for 'good cause.
NAB Codes — Minow endorsed them heartily, saying:
“I’d prefer you set your own rules and revitalize the
Codes.” Unfortunately, he said, the people who should be
reached by the Codes don’t even attend the conventions.
Hyde was strong for the Codes, said that FCC must steer
clear of censorship.
AM stations — There are too many AMs, Lee asserted,
and he’d grant no more. Craven said that he was worried
about FCC’s attempting to judge the economics of “too
many stations,” fearing that it would lead to “govt, inter-
ference in industry business affairs.” Minow said that
radio offers a much more difficult problem than TV because
it makes much less money and has to compete with TV. He
said he was making an “earnest study” of radio but is
deferring judgment for the present. For this statement, he
was applauded.
Pay TV — Cross had the short answer: We granted
RKO’s application for Hartford — and the case is now in
court.
CATV — Lee said that CATV-station conflicts have
almost disappeared and the need for legislation “may be-
come moot.” Ford thought, however, that it would be good
to have the law on the books to keep the problem from
rising again.
Ratings — Minow repeated the theme in his speech—
that he isn’t concerned with accuracy but with their use in
scheduling programs — and urged that NAB follow through
on Collins’ suggestion that the Association sponsor re-
search on accuracy.
FM radio — Hyde said there are plans in the works to
negotiate Canadian & Mexican agreements to protect sta-
tions on both sides of the border.
“First Amendment” — A question from the floor
sparked a roundup on freedom of speech. Bartley said “I
don’t find advertising in the First Amendment.” Hyde re-
peated his concern about govt, censorship. Ford called
FCC’s July 1960 policy statement “quite a charter of free-
dom for the broadcaster” and asserted that “I don’t see
how anyone can point to anything we’ve done interfering
with the First Amendment.” Lee pleaded for adherence to
NAB’s Codes. Craven stated flatly: “We invade the right
of free speech every time we check balance.” Bartley spoke
for “self regulation” and urged resistance to “all pressure
groups.” Minow wrapped it up with: “There will never
be any censorship by the FCC. Why are we here? There
are not enough frequencies. We’ve got to pick out respon-
sible broadcasters and see that you operate in the public
interest.”
On the non-broadcast agenda, Ford was asked when “a
final decision” was due on “another Ford in your future”
referring to his upcoming offspring. Ford quipped: “I hope
you don’t poll the Commission on that question.” It’s
understood that the target is mid-July. Minow concluded
the session with: “I will always talk to you plainly so
you’ll know where I am.” This produced substantial ap-
plause.
Space Coverage Lauded: TV-radio & newspaper cov-
erage of the May 5 manned Mercury shot into space “was
handled wonderfully,” Chmn. Kerr (D-Okla.) of the Sen-
ate’s Aeronautical & Space Committee told a meeting of
the Okla. Bcstrs. Assn, at last week’s NAB convention. In
a footnote to President Kennedy’s opening convention
speech (see p. 8), Kerr related that the White House gave
the go-ahead on the flight despite scientific advice that
money required for the project could be spent more profit-
ably in other space-development areas. Kerr said that he
& other administration leaders urged the President to
proceed with the exploit as quickly as safety permitted.
It was needed by the U.S. as an antidote to Russian suc-
cesses in space, Kerr said, adding that all future shots
should be made with as much publicity as possible. “When
we put a man in orbit, he’ll be talking to the world from
space,” Kerr told the broadcasters.
Raymond F. Guy, retired NBC senior staff engineer,
was presented NAB’s engineering achievement award at
the Association’s annual convention. Guy recently returned
from a 90-day mission to Viet Nam as a U.S. consultant on
the construction of a communications network.
10
MAY 15, 1961
NBC & ABC Affiliate Sessions: NBC-TV’s meeting for
affiliates before the NAB convention stressed “diversity”
in programming, tailored to the Washington setting. After
a rundown on the fall schedule by NBC executives, produc-
ers & talent, Chmn. Robert Sarnoff summarized:
“We have heavy commitments & heavy sales. This
is going to be our year.” He said there would be a “well-
rounded schedule of news & public affairs” and asserted
“we have no fear how our affiliates will fare under govt,
scrutiny.” He urged affiliates to consider “program bal-
ance” and to “be diligent about what you add to the net-
work schedule.” And, he said, “we must guard against
over-commercialization.”
“The govt, shouldn’t tell us what to program,” Sar-
noff said, “and the only way to hold the line is self-regula-
tion & self-improvement.”
The ABC-TV affiliates group heard a strong top-execu-
tive pitch, including word from AB-PT Pres. Leonard
Goldenson, stressing “youth” & “growth.” Goldenson noted
that ABC had financial interests in 19 foreign stations,
hoped to increase the number to 38 — to be ready when sat-
ellites bring instant global networking.
Pres. Oliver Treyz had 2 main points: (1) ABC-TV’s
audience has a higher percentage of post-war families than
either of the other networks. (2) ABC-TV needs more full-
time affiliates & clearances.
Other executives used rating figures in an effort to
wean affiliates from CBS & NBC, showing how stations
achieved sharp increases after switching to ABC-TV in
Salt Lake City, Boston, Milwaukee, etc.
ABC announced that more than 95% of its affiliates
had agreed in writing not to triple-spot in 40-sec. station
breaks. The affiliates elected as Chmn. John F. Dille Jr.,
WSJV South Bend, Ind. He succeeds Howard W. Masch-
meier, WNHC-TV New Haven.
Morency Honored: TV-radio-NAB veteran Paul W.
Morency (WTIC-TV & WTIC Hartford) has been awarded
a special Broadcast Pioneers citation for “leadership over
the years.” The Travelers Bcstg. Service Corp. pres, was
ill & unable to be on hand for the presentation at NAB’s
Washington convention, but the award was accepted for
him by Gladden W. Baker of Travelers. At another meeting
in conjunction with the convention, the Society of TV
Pioneers re-elected all officers & directors at its traditional
breakfast. The board is headed by W. D. (Dub) Rogers
(KDUB-TV Lubbock, Tex.). CBS radio Pres. Arthur Hull
Hayes is the incoming Broadcast Pioneers pres.
“Summit Meeting” for World TV : The international
assembly of the Academy of TV Arts & Sciences will hold a
top-level meeting of world TV leaders Nov. 4-11 with U.N.
Ambassador Adlai Stevenson as principal speaker. Alfred
Stern, NBC enterprises vp, announced participation com-
mitments from TV organizations in 10 countries: Great
Britain. Japan, Canada, Argentina, West Germany, Pan-
ama, Australia, Belgium, Venezuela and Colombia. Puerto
Rico also will be represented. The assembly, chaired by
Ed Sullivan, has no U.S. govt, affiliation, and plans to sub-
sidize itself by selling a telecast of the conference to the 3
networks.
More Uhf Bids Asked: Contractor bids on making &
installing a special uhf-project directional antenna atop
N.Y.’s Empire State Bldg, are soughL by FCC, which said
it plans to put it into test use Sept. 1. The Commission also
set a May 31 deadline for quotations on radio frequency
amplifiers to be used in the N.Y. project.
APBE Re-elects Linton: Meeting in advance of NAB’s
convention in Washington, the affiliated Assn, for Profes-
sional Bcstg. Education re-elected Pres. Bruce A. Linton of
the U. of Kan. TV-radio-film department. NAB Industry
Affairs vp Howard H. Bell was named APBE exec. secy.
Other officers: Vp, Harold Niven, U. of Wash.; Secy.-treas.,
W. Earl Dougherty, radio KXEO Mexico, Mo. Dougherty
and W. C. Swartley of WBZ-TV & WBZ Boston were
designated by NAB Pres. LeRoy Collins for new 3-year
terms as board members. Speakers at the APBE sessions
included NBC’s Washington news mgr. Elmer W. Lower
and exiled Cuban broadcaster Goar Mestre. Lower said
that in the U.S. “politics & broadcasting have become
inseparable bedfellows,” that the impact of TV & radio on
future Presidential elections will be even greater than it
was in 1960. Mestre related how Fidel Castro had taken
over Cuban broadcast facilities to pervert them to his own
uses. A former supporter of Castro, he also criticized U.S.
policies in Latin America.
TIO Reports: Schedules of their “better” programming
are now being produced by stations in 26 markets, reported
Louis Hausman, dir. of TIO, at the NAB convention. The
schedules go to 135,000 opinion makers & community lead-
ers. Hausman also reported that TIO’s continuing study of
2,000 American homes by the Psychological Corp. indicated
another increase in the number of people who think TV
programming is getting better. The figures: 1959—18%;
1960 — 20%; 1961 — 23%. Hausman said TV is presently
making it possible for 46 million American families to have
cultural experiences which were available only 15 years
ago to a relatively tiny group limited by geography &
income.
TV Board Names Martin: Dwight W. Martin (WAFB-
TV Baton Rouge) stepped up last week to the chairman-
ship of NAB’s TV Board, succeeding W. D. (Dub) Rogers
(KDUB-TV Lubbock, Tex.). Martin was co-chairman of
the NAB convention and had been TV Board vice chairman.
Succeeding him as vice chairman was William B. Quarton
(WMT-TV Cedar Rapids-Waterloo). Re-elected to the
board were NAB Chmn. Clair R. McCollough (Steinman
Stations) & Rogers. New members named: James D. Rus-
sell (KKTV Colorado Springs-Pueblo) & Robert F. Wright
(WTOK-TV Meridian, Miss.).
IAAB Proclaims “Emergency”: A “declaration of
Washington,” calling on Western Hemisphere broadcasters
to rally against communist subversion in Cuba & elsewhere,
has been issued by the Inter-American Assn, of Bcstrs.
Released during NAB’s Washington convention, the mani-
festo was adopted by IAAB delegates from 21 countries —
many of whom participated in the NAB sessions. It “de-
clares a state of emergency & proclaims the positive duty
of every member to contribute to the defense of the
democratic system of representative governments, using
the means they have at hand for its protection.” Peoples
Bcstg. Corp. Pres. Herbert E. Evans represents NAB on
the IAAB directive council. Delegates to IAAB’s general
assembly preceding the NAB convention presented Evans
with a gold watch in appreciation of his services.
NAB Wins RFE Award: A special award to NAB for
its help in promoting the Radio Free Europe Fund was
presented to Pres. LeRoy Collins at the Washington con-
vention. In giving the award to Collins, Westinghouse
Bcstg. Co. Pres. Donald II. McGannon, who heads “Broad-
casters for RFE,” said the industry’s response to the RFE
campaign in the U.S. was “nothing short of phenomenal.”
VOL. 17: No. 20
11
More about
STEREO STATION EQUIPMENT: There won’t be any
shortage of equipment to convert FM stations to the
new FCC stereocasting standards, judging by the
manufacturers’ displays at the NAB convention last
week. And there won’t be any hurry to buy it either,
judging by the attitude of FM broadcasters who
shopped the equipment exhibits but were reluctant
about placing orders for new gear about which very
little information was available (see p. 3).
Some orders were placed for hurry-up delivery of hand-
made prototype equipment by stations which wanted to be
first in their areas, but most FM broadcasters seemed
willing to wait until equipment makers’ claims could be
studied and prices compared. Highlights of other manufac-
turers’ FM stereo transmitter & studio equipment, as shown
& discussed at NAB:
RCA : Showed a transistorized stereo generator at $975
and stereo matrix unit at $275. Production units of the
generator will be available in Oct., the matrix unit next
month. RCA is offering June delivery of pre-production
stereo generators at $1,495. The equipment is designed to
work with any RCA FM transmitter ever built. Stereo
studio equipment shown by RCA includes transistorized
control console, tape recorder, stereo pickups & pre-amps.
ITA: As reported earlier this month (Vol. 17:18 p4),
this Lansdowne, Pa. company is offering a stereo generator
at $995, complete stereo exciter unit for $2,495 — the latter
for stations without multiplex equipment. Deliveries are
being promised in 2-to-3 months. Also shown by ITA:
Stereo monitor ($1,380), 3-channel console ($1,995).
Standard Electronics: Showed a stereo exciter unit at
$1,700, promising delivery of production units in 60 days.
The first pre-production unit was purchased by an unidenti-
fied San Francisco station for delivery in 30 days.
Collins Radio: Displayed new 250-watt transmitter
with stereo already built in, promising delivery in produc-
tion quantities by year’s end. A spokesman said Collins
will also have conversion gear. Stereo console was shown.
GEL: Suppressed-carrier FM converter was shown at
$2,000; production-unit deliveries slated in 6-to-8 months.
Moseley Associates: This Santa Barbara, Cal. manu-
facturer of multiplex equipment, will have a stereo sub-
channel generator at $1,200 by this summer.
GE, which had been expected to show a transmitter
modification kit at the convention, was silent, revealing
neither prices nor plans, although it demonstrated the
stereo system in a special showing.
Crosby-Teletronics, not represented at the convention,
announced meanwhile that it “expects to be the first to
deliver a complete line of stereo FM products including
transmitters, laboratory & production test equipment,
adapters & complete receivers.”
Bartley Stereo Winner: Awarded a Westinghouse
stereo set in Radio-TV Daily’s daily drawing during the
NAB convention, FCC Comr. Robert Bartley was asked by
reporters whether he saw any problem under President
Kennedy’s new “ethics” rules. Said Bartley: “I don’t
think this presents any problem. Anyone could have won
it, and I am told the drawing was completely fair.”
Awards: To NBC, NBC-TV and affiliates — the Distin-
guished Service Award of the President’s Committee on
Employment of the Physically Handicapped.
More about
NEW TV TAPE EQUIPMENT: Highlights of TV-tape
improvements launched at last week’s NAB conven-
tion (see p. 4) :
RCA showed both less expensive & more deluxe TV
tape recorders. In addition to the standard model, now
priced at $44,900, RCA showed an incompatible 2-head tape
recorder for closed-circuit use (non-EIA signal) at $17,500
(delivery in 6 months), a stripped-down compatible 4-head
recorder (also for closed-circuit) at $27,500, a deluxe all-
transistorized developmental console recorder in a single
cabinet at $59,500 (delivery in 2 years). RCA TV-tape
accessories include the Pix Lock system ($4,295) for
synchronizing tape machine with any external picture
source, for fades, laps & dissolves without rollover or loss
of sync; Automatic Timing Control ($4,500) which re-
moves skew, scalloping, residual errors from picture.
Among Ampex’s new developments are a closed-circuit
single-head recorder (not shown at convention) at $21,000;
a new simplified upright model VTR at $41,950; the AMTEC
time element compensator (developed by CBS) at $7,570,
which automatically removes geometrical distortion on a
line-by-line basis; the compact Colortec color-playback
converter at $9,750. In developmental stage is a Selective-
Editing Accessory making possible electronic editing on a
frame-to-frame basis, providing 2-camera effects with a
single camera and recorder and possibly making possible
animation on tape; when available, it will cost about $2,500.
Stations
MST Renames Harris: Jack Harris (KPRC-TV Hous-
ton) was re-elected pres, of the Assn, of Maximum Service
Telecasters at a directors’ meeting held in conjunction with
NAB’s Washington convention. Also renamed were 1st vp
Charles H. Crutchfield (WBTV Charlotte), secy.-treas.
Harold Essex (WSJS-TV Winston-Salem) and asst, secy.-
treas. Lester W. Lindow, who also is exec, director. Law-
rence H. Rogers II (WKRC-TV Cincinnati) replaced Donald
D. Davis (KMBC-TV Kansas City) as 2nd vp. In a report
to MST members, Lindow said farm organizations are
lining up solidly with the organization in pushing for big-
station TV covei’age of farm areas. Among them, he said,
are the National Grange, Farm Bureau Federation, Farm-
ers Union, National Council of Farmer Co-operatives.
WWL-TV Answers AFM: American Federation of
Musicians has no legal standing to complain to FCC about
the use of musicians at WWL-TV New Orleans, the station
told the Commission recently (Vol. 17:18 p6). In addition,
said the station: “They have merely shown an excessive
preoccupation with statistics, coupled with an understand-
able, though irrelevant, desire to increase employment . . .
Their inflexible view of the significance of a program plan
proposed 8 years ago results in their absurd demand for
‘legally enforceable commitments’ which would be contrary
to [licensee’s] informed, honest and prudent judgment.”
TV Music Negotiators: The all-industry committee
gearing to negotiate with ASCAP on music fees (Vol. 17 :14
p5) has appointed the following as an executive committee
to do the actual on-the-spot negotiating: Hamilton Shea,
WSVA-TV Harrisonburg, Va., chmn.; John McCoy, Storer;
Cliff Kirtland, Transcontinent; Payson Hall, Meredith;
Robert Smith, WCYB-TV Bristol, Va.; Allen Hartnick,
MetroMedia; William Grant, KOA-TV Denver; Charles
Tower, NAB (also secy.).
12
MAY 15. 1964
Congress
TROUBLE FOR JFK’S FCC PLAN: An unexpected ground-
swell of opposition to President Kennedy’s reorgan-
ization plans for FCC & other federal regulatory
agencies (Vol. 17:19 p3) began developing last week
in Congress — particularly among Republicans.
The first formal resolutions of disapproval of the
White House proposals cropped up in the Senate & House,
either of which can veto any plan by majority vote by the
end of June. Public hearings on the schemes to speed up
agency processes were set in both Senate & House, a 3rd
set of hearings was likely — and the President’s agency
advisor James M. Landis was subjected on Capitol Hill to
private cross-examination about White House intentions.
Resolutions (S. Res. 142-3) disapproving Reorganiza-
tion Plans Nos. 2 (covering FCC) & 3 (covering CAB) were
submitted by Sens. Case & Mundt (R-S.D.). In the House,
Rep. Hoffman (R-Mich.) fired aw'ay at all of the plans in
resolutions (H. Res. 285-8). They covered not only FCC &
CAB but SEC & FTC — Plan No. 4 on FTC having been
submitted to Congress by the President May 9, just a day
before Hoffman moved to the attack.
Getting the jump on Senate Commerce Communications
Chmn. Pastore (D-R.I.), who had already scheduled a May
23 hearing on the FCC plan, Chmn. Dawson (D-Ill.) of the
House Govt. Operations Committee meanwhile set hearings
starting May 19 on all of the plans. Chmn. McClellan (D-
Ark.) of the Senate’s Govt. Operations Committee then
called its members to a May 18 caucus to plan additional
hearings.
Landis Questioned Behind Closed Doors
The House Commerce Committee under Chmn. Harris
(D-Ark.) wasn’t expected to get into the public-hearing
act itself, but Harris planned to turn up at Dawson’s hear-
ing this week — as an observer if not as a witness. And the
Commerce Regulatory Agencies Subcommittee, also headed
by Harris, summoned Landis to the Hill May 11 for 4 hours
of closed-session grilling on the plans which he drafted.
Also present at the private House Subcommittee ses-
sion— but not called on by Harris to say anything — were
FCC Chmn. Minow & all other Commission members except
Comr. Lee. Minow was asked by Harris to come back for
another executive session for questioning on the FCC plan
May 16 — and the invitation was extended to any other FCC
member who wants to talk about it.
When the 4-hour meeting with Landis was over, Harris
told newsmen that “some of the objectives of the proposed
reorganizations are very good” but that he “can’t say I
prefer the methods.” Rep. Springer (R-Ill.) chimed in that
“one-man commissions” might result from the proposed
reorganizations. “The party that controls the chairman
under these new plans controls the commission,” Springer
said. “It could be dangerous.”
Landis himself was reported to have argued stoutly
at the closed session that both the intent & language of all
of the plans were sound. One of the other participants in
the meeting in Commerce Committee offices told us that
nobody suggested that the plans be withdrawn by the
White House for revision — and that Landis gave no hint
that he’d even think of such a thing.
Subcommittee fire on the plans was reported centered
by Harris & other members — on provisions abolishing
procedural rights to FCC hearings by parties in adjudica-
tory cases which are decided at staff levels under authority
delegated by the Commission chairman.
“There would be legal difficulties under the FCC plan
as written,” one Subcommittee source told us. “They might
not come up under the plans for the other agencies, but
mandatory-hearing provisions of the Communications Act
would still be standing even if the FCC plan becomes
effective.”
It s unusual for Congress to turn down a President’s
reorganization plan at any time. It would be particularly
surprising this early in the Kennedy administration for a
revolt to develop to the point where any of the new Pres-
ident’s plans would be rejected. “But there’s a chance of
it now,” our Subcommittee source told us.
“Influence” Hearings Set: After a 5-month delay,
House Commerce Committee Chmn. Harris (D-Ark.) will
open hearings next month on his omnibus measure (HR-14)
to rid FCC, FTC, SEC, CAB and FPC of backdoor influ-
ences. He scheduled June 6-9 sessions on the bill — intro-
duced at the start of the 87th Congress in January (Vol.
17:2 p2) — to tighten up ex-parte regulations in existing
laws covering the regulatory agencies. Harris also said
his Committee would look over broad conflict-of-interest
proposals recommended by President Kennedy in his spe-
cial “ethics” message to Congress last month (Vol. 17:18
p2). On the Senate side, Judiciary Administrative Prac-
tice & Procedure Subcommittee Chmn. Carroll (D-Colo.)
meanwhile proposed a 3-point agency-reform package of
legislation. Carroll’s proposals would: (1) Increase terms
of agency members to 10 years. (2) Outlaw back-door
approaches to decision-making agency members & staffers.
(3) Implement the President’s authority to enforce good-
conduct standards.
Free Time Up Again: Long-dormant proposals that
TV & radio be required to provide free time to political
parties during election campaigns have been revived in the
Senate. Sen. Gore (D-Tenn.) said at a hearing by the Rules
& Administration Elections Subcommittee that he thought
such a free-time guarantee should be written into station
grants & renewals. Last year the Senate Commerce
Communications Subcommittee knocked down similar pro-
posals requiring free prime time for Presidential candidates
(Vol. 16:21 p2). Gore brought up the subject again during
testimony on election-reform bills, including one (S-227)
by Senate majority leader Mansfield (D-Mont.) providing
$l-million govt, subsidies to help major parties pay for
broadcast time (Vol. 17:13 pl5).
TV Blackout Proposed: Another bill to put profes-
sional baseball & football under the same antitrust ex-
emptions— and permit TV blackouts of some games — has
been introduced by Sen. Hart (D-Mich.). Co-sponsored by
Sens. Keating (R-N.Y.), Humphrey (D-Minn.) and Dirksen
( R-Ill.) , the measure (S-1856) would protect college foot-
ball from TV competition on traditional Fri.-Sat. game
days. It specifies that a pro game on any day except Sunday
couldn’t be telecast within 75 miles of an intercollegiate
game site without the home-college’s permission.
Network Controls Sought: Rep. Bennett (R-Mich.),
ranking minority member of the House Commerce Com-
mittee and longtime advocate of FCC regulation of net-
works, has re-introduced legislation (HR-7003) amending
the Communications Act to subject them to “controls de-
signed to assure that their operations are in the public
interest.”
VOL. 17: No. 2C
13
The FCC
Plugola Rules Proposed: Following up its anti-payola
guidelines, drawn for broadcasters in April (Vol. 17:18 p3),
FCC last week proposed a 5-point set of rules to require
plugola announcements under terms of Harris-Pastore act;.
In its planned rule-making (comments due by June 19),
FCC said that unless a program itself makes it apparent
that somebody has a financial interest in a “service or
commodity” plugged on the show, an announcement must
be made if any of the following has such an interest:
“(1) The licensee of a station which broadcasts such
promotional matters.
“(2) A network which furnishes such promotion matter
for broadcasting.
“(3) Any officer, director, or employe of such station,
licensee or network.
“(4) Any person who directly or indirectly holds an
ownership interest of 10% or more in such station, licensee
or network.
“(5) Any person appearing on a program during which
such promotional matters is broadcast.”
When are program plugs payola? The Commission
listed 13 examples— most of them covering plugs which are
permissible without announcements:
‘‘(1) A radio network directly or indirectly has an ownership inter-
est in a company engaged in the business of producing phonograph
records. A popular music recording produced by that company is played
during a program of the network, and program announcer gives the
names of the selection, the composer, the performing band, the soloist
and the record manufacturer. No announcement is necessary since it is
customary to identify musical recordings in this manner.
“(2) Facts as under (1) but the announcer comments favorably on
the popularity or appeal or merits of the record. Announcement is
necessary where such comments are not customarily made, but not neces-
sary if such matter is customarily interpolated in the program format.
“(3) The parent corporation of a television network is entitled to
share in the proceeds of the sale in stores, of a game which is based
on a similar game broadcast as a program of that network. During that
program it is announced that the same or a similar game of the same
name can be bought at stores. Announcement of the network’s interest
is necessary, since mention of the public sale of the game is not neces-
sary to its performance on the program.
"(4) Facts as under (3) except that instead of the announcement
that the game can be bought at stores, copies of it are given away on
the program as prizes. An announcement of the network’s interest is
necessary since it is not necessary to the program that copies of the
game be included in the prizes awarded to contestants.
“(5) Facts as under (4), except that the program on which the
game is played is sponsored by the company which manufactures the
game and the appropriate sponsorship identification is broadcast.
Additional announcement is not necessary.
“(6) A person who is the licensee of a radio station owns shares
in a publicly held corporation. That corporation sponsors a program
broadcast over the station and proper sponsorship identification is made.
No additional announcement is necessary.
“(7) A person appearing on a television program not associated
with a particular game mentions and praises it. He has an interest in
the proceeds from its sale. Announcement is required since its mention
is not reasonably necessary to the program and his interest is not other-
wise evident to the audience.
‘‘(8) An actor who plays the leading role in a motion picture
appears on a television program and mentions the film. The actor is
entitled to a percentage of the income from exhibition of the film. No
announcement is necessary since it is ordinarily to be expected that the
actor will benefit financially from the success of the film.
“(9) The author or publisher of a book appears on a broadcast
program and mentions the book. No announcement is necessary since
it is readily apparent that the author or publisher will have a financial
interest in the proceeds from its sale.
“(10) A singing celebrity appears on a regular or special broadcast
program and sings a song which is available on lecords for sale to the
public. No announcement is necessary.
"(11) Facts as under the previous example, but the singer refers to
the fact that the song is available on records. Announcement is not
necessary, since it is readily apparent that the singer will benefit fin-
ancially from the sale of the record.
"(12) An employee of a radio or television station has an interest
in dance band which performs on a broadcast over the station. Without
more, no announcement is necessary.
“(13) Facts as under the preceding example, but the audience is
informed that the band plays at a certain dance hall or other place or is
available for engagements. Announcement is necessary since the addi-
tional matter is not ordinarily necessary to the performance of the band
during the broadcast and serves to promote patronage of the band be-
yond listening to or watching its broadcast performances.”
FCC REVISING PROGRAM FORM: After talking with
NAB & FCBA representatives, FCC has decided to re-
do its proposed program form and postpone time for
comments from June 1 to a date to be set later.
The Commission itself has new ideas and it has been
given some by industry. Among them: Separate questions
for radio & TV, inclusion of reports on clearances of vari-
ous kind of network programs, reinstatement of the com-
posite week (instead of the proposed “average” week),
more specifics in other areas.
FCC said it would come out with a revised proposal
“as quickly as possible.” Meanwhile, it said, “no useful
purpose would be served by interested parties expending
time & effort to comment on the presently outstanding
proposals.”
Local Notices Clarified: FCC has taken note of some
“confusion” among broadcasters on local-notice require-
ments for hearings on license applications under the Harris-
Pastore Act. The Commission reiterated that except in
assignment & transfer cases “local notice of hearing must
be given in all cases designated for hearing on or after
Dec. 13, 1960, even if the application was filed prior to
that date.” However, FCC said, applicants who filed prior
to Dec. 12 but whose hearings weren’t designated until
then or later “will not be penalized for failure to obtain
timely compliance with the local-notice requirement.” The
Commission granted an extension of time for all such
cases — but warned the applicants to “take immediate steps
to comply.”
Agency Parley Planned: The first plenary session of
the Administrative Conference of the U.S., set up by
President Kennedy to recommend improvements in regula-
tory-agency machinery (Vol. 17:19 pl5), probably will be
held in Washington in late June. Court of Appeals Judge
E. Barrett Prettyman, Conference chairman, told a D.C.
Bar Assn, meeting that the initial session will be followed
by another late this year. “If it works,” Judge Prettyman
said, the 50-member conference can become a permanent
watchdog over agency procedures.
WIIDH-TV Appeal Refused: The Supreme Court has
refused a plea by WHDH-TV Boston to review a Court of
Appeals decision sustaining FCC in its “influence” findings
that the Ch. 5 CP should be set aside (Vol. 17:5 p3).
Auxiliary Services
Medical TV Guides: The Council on Medical TV (33
E. 68th St., N.Y. 21) has published 5 papers distributed at
its 3rd annual meeting at Bethesda, Md. (Vol. 17:16 p7).
Available without charge from exec, secy John K. Mac-
kenzie, they are: Progress Report of Closed-Circuit-TV
Teaching System at Duke U. Medical Center, Preliminary
Report on Intramural TV, Staff Summary & Critique of a
Study on the Utah Open-Circuit Tcleclinics, Medical TV
Equipment & Utilization Report and Keynote Speech by
Sen. Magnuson (D-Wash.).
Cal. Community TV Assn. Elects: Fred Rutledge,
Ukiah, pres.; Dean DeFoe, Barstow, vp; Harry Ford, Bar-
stow, secy.-treas. Meeting in Sacramento April 23-24, the
group lunched with state senators & assemblymen, dis-
cussed the formation of a Southwestern Regional Com-
munity TV Assn., to include Cal., Ariz., N.M. and Utah.
14
MAY 15. 1961
Networks
Filming Now OK at TV City: CBS-TV, previously prevented
by union restrictions from filming its series at its huge
Television City in Hollywood, is now free to do so. IBEW,
in recent negotiations for a new contract, withdrew its
objection to the network’s bringing in IATSE workers to
film shows. It was an “unwilling departure from previous
practice,” we were told by Andrew Draghi, business mgr.
of Local 45, IBEW, Hollywood, but the union receded from
its previous position as part of the over-all settlement.
Thus, CBS-TV, which has had virtually empty stages
(Vol. 17:19 p9) can now quarter its film series, such as
Gunsmoke, Have Gun — Will Travel, Perry Mason and
Twilight Zone, at TV City. Currently, the network is pay-
ing huge rentals at Hollywood studios.
Red Parade Protest: NBC-TV has been reproved by
the Veterans of Foreign Wars for carrying May Day scenes
at the Kremlin. In a telegram to network officials, the
VFW says: “It seems strange that NBC should ignore
Loyalty Day celebrations in the U.S. while stimulating
interest in communism through extensive coverage of the
Moscow May Day parade.” A copy of the protest was sent
to Rep. Van Zandt (R-Pa.), former head of the VFW.
NETWORK SALES ACTIVITY
ABC-TV
Adventures in Paradise, Sun. 10-11 p.m., part. eff. Oct.
Union Carbide (William Esty)
Roaring Twenties, Sat. 7:30-8:30 p.m., part. eff. May.
American Chicle (Ted Bates)
The Untouchables, Thu. 9:30-10:30 p.m., part. eff. May.
Schick Safety Razor (Compton)
Cheyenne, Mon. 7:30-8:30 p.m., part. eff. Oct.
Miles Laboratories (Wade)
Daytime programming, Mon.-Fri., part. eff. May & June.
Clairol (Foote, Cone & Belding)
General Mills (BBDO)
Welch Grape Juice (Richard K. Manoff) . .
NBC-TV
Frank McGee’s Here and Now, Fri. 10:30-11 p.m., full-
sponsorship eff. Sept. 29.
Gulf Oil (Young & Rubicam)
Robert Taylor’s Detectives, Fri. 8:30-9:30 p.m.; Laramie,
Tue. 7:30-8:30 p.m., part. eff. Oct. & Nov.
Pittsburgh Plate Glass (Maxon)
Daytime programming, Mon.-Fri., part. eff. June & Sept.
Norwich Pharmacal (Benton & Bowles)
Bon Ami (Hoyt Associates)
CBS-TV
Candid Camera, Sun. 10-10:30 p.m., co-sponsorship eff. fall.
Lever Bros. (J. Walter Thompson)
Bristol-Myers (Young & Rubicam)
The New Breed, Tue. 9-10 p.m., part. eff. fall.
Brown & Williamson (Ted Bates)
Johnson & Johnson (Young & Rubicam)
Miles Laboratories (Wade)
Scott Paper (J. Walter Thompson)
Frontier Circus, Thu. 7:30-8:30 p.m., part. eff. Oct. 5.
Du Pont (N. W. Ayer)
Mister lid. Sun. 6:30-7 p.m., co-sponsorship eff. Oct. 1.
Studcbaker-Packard (D’Arcy)
Daytime programming, Mon.-Fri., part. eff. Sept. 16.
Color forms (Kudner)
CBS Into Arbitron Orbit: The rare occasions on which all
3 TV networks simultaneously carry the same news event
provide a fine opportunity to measure the competitive
audience-attracting qualities of a network’s general news
“image.” Such an occasion was the May 5 sub-orbital space
shot from Cape Canaveral with its 3-network pool coverage.
On first yardsticks, CBS-TV seemed to be the winner.
During the first segment of the space shot (10:15-
10:30 a.m.), CBS was in front with an Arbitron of 10.8 vs.
8.4 for NBC and 3.0 for ABC. In the last segment (11:15-
11:30 a.m.) CBS was still ahead in Arbitron with 14.5 vs.
11.5 for NBC and 3.8 for ABC. CBS also led in the rating
race that night with space specials, drawing a 22.7 Arbi-
tron for a 10:30-11 p.m. Eyewitness to Histoi~y vs. 15.4 for
Law & Mr. Jones on ABC and 11.7 for Michael Shayne on
NBC. A Gulf-sponsored space special at 8 p.m. on NBC-TV
drew a 10.6; a space report on ABC-TV at 7:30 drew a 9.6.
Researchers at the runner-up network in such 3-way
races usually have a mathematical challenge (or at least
an explanation) up their sleeves, and last week NBC was
doing this slide-rule bit. NBC’s footnotes to the CBS
victory, however, made a pair of interesting points: (1)
CBS’s strong morning rating was helped, NBC said, by a
lead-in from the reruns of I Love Lucy. The network was in
the midst of a Lucy show with a 10.8 rating when the pool
coverage of the shot began. (2) Since 45% of the “weight”
of the 7-city Arbitron panel is concentrated in N.Y.,
Arbitron ratings tend to favor network popularity in N.Y.
at the expense of a national cross-section, NBC added.
During the space shot, the WCBS-TV N.Y. audience share
was 50% in Arbitron, vs. only 29% for NBC. Out of town,
things were different. In the other 6 Arbitron cities, NBC
had a 43% audience share, and CBS had a 39%. Also, con-
spicuously absent from NBC’s coverage were Chet Huntley
& David Brinkley. Reason : The Canaveral shot was one of
the “instant news” shows sponsored by Gulf Oil Co. — and
Texaco, a rival, sponsors the nightly Huntley-Brinkley
NBC newscasts.
What will really tell the story, NBC feels, is the audi-
ence split that will be shown by national Nielsens on the
space shot. During last fall’s Presidential election-night
coverage (another 3-network competitive battleground),
the 7-city Arbitrons gave CBS a 36% audience share and
NBC a 34% share. When the Nielsens for the same event
appeared later, they showed a switch; CBS still had a 36 %
share, but NBC’s share had jumped to 45%. NBC’s point:
CBS may have won a skirmish at Arbitron creek, but may
yet lose the battle of Nielsen bay.
Foreign
Swiss TV Festival: Networks in 20 countries, includ-
ing U.S., are expected to enter programs in the Interna-
tional TV Festival in Montreux, Switzerland this year,
starting May 15. The musical or variety program entries
are being kept tightly under wraps, all networks assuming
that the time to mention their program is after it has won
an award and not before. Entries will be judged by a 7-
man jury representing as many nations, the winner re-
ceiving “The Golden Rose of Montreux” award and a cash
grant of 10,00 Swiss francs.
Malaya Plans TV Assembly: The Minister of Finance
has announced intention to authorize the assembly of TVs
as one of 4 pioneer industries in the country. The TV
assembly companies now planned are reportedly joint ven-
tures of Japanese & Singapore interests.
VOL. 17: No. 20
15
Advertising
DIXON HITS CODE FAILURES: Self-regulation by broad-
casting & other advertising media is a good thing
which everybody favors — “provided the concept never
becomes too much ‘self’ & too little ‘regulation’ ” — FTC
Chmn. Paul Rand Dixon said last week.
Speaking to the National Assn, of Better Business
Bureaus convention in Phoenix, where NAB TV Code
Review Board Chmn. E. K. Hartenbower appeared via film
(Vol. 17:19 p4), Dixon said he didn’t “mean to be cynical,”
but many instances could be cited in which ad codes “shield-
ed wrong-doing and delayed corrective action” by FTC.
Dixon observed that ANA, AFA, AAW, AAAA and
ANPA were represented at the BBB convention along with
NAB. He saw this as “a hopeful indication” that business
organizations themselves are developing closer working
relations for truth in advertising.
Moreover, he said, there’s no doubt that “newspapers,
magazines and broadcast stations refuse more deceptive
advertising every day than the government can enter for
investigation.” He cited an ANPA report that U.S. &
Canadian daily newspapers in 1960 rejected more than $7.5
million in “hokum advertising.” No comparable broadcast-
ing figure was available — but if it were, it “would compare
favorably with the printed media,” Dixon went on.
Without mentioning NAB by name, Dixon nevertheless
said that industry codes setting “a common standard of
integrity” run into problems when they are administered
by “private organizations dependent for their existence on
financial or other contributions from their membership.”
Members of such self-i’egulating organizations agree
unanimously that “sin should be exposed & denounced [but
there] is less unanimity on which sinners should be ex-
posed,” the FTC chief told the BBB convention, adding:
“And human nature being what it is, there is a dis-
inclination on the part of organizations to identify which
financial pillars are in need of repair. It is much easier to
designate which shrubbery is in need of clipping in order
to present a respectable appearance to the public.
“Or, to put it another way, it is extremely difficult, if
not impossible, to design an impressive temple where
provision must be made for care & feeding of sacred cows.
“I would urge instead that the FTC tend such cows
so that the temple can better serve the vast majority of
businessmen who have the honor & capacity to police
themselves.”
Dixon said he’s not optimistic enough to tell self-
policing industry groups: “Congratulations, boys, we’re
all doing a dandy job.” Instead: “False advertising cam-
paigns run their courses before they are stopped, with the
public & sellers of competing products the victims. Our
fine police force — self-regulation working hand in hand
with government — chalks up another zero. And the
triumphant advertiser grins & exchanges congratulations
with his advertising agency.”
Branham Gives Up Broadcast Div.: Thomas B. Camp-
bell has been named pres, of a new organization formed to
take over Branham agency’s broadcast div., effective June
20 for an undisclosed price. The un-named company will
have its hq in N.Y. and sales offices in Chicago, Detroit,
Minneapolis, Atlanta, St. Louis, Dallas, San Francisco &
Los Angeles, with present Branham broadcast div. person-
nel continuing under the new corporation.
Toys-Plus-TV Equals Sales: Leading national toy
advertisers have moved to TV “to the virtual exclusion of
all other media,” TvB reported last week. Only 4 of the
top 10 companies used magazines in 1960, the Bureau said,
and none used newspapers. TV expenditures of the top 10
toy firms totaled $4.8 million. Total 1960 gross time bill-
ings for network & spot TV were $7.2 million, up 17% over
1959’s $6.2 million. Biggest toy spender was Mattel, with
gross time billings of $1.4 million, followed by Remco
($796,990) and Ideal Toy ($656,550). TvB also reported
last week that food & food product advertising made the
biggest network-TV dollar gains of all product classifica-
tions in the first 2 months of 1961. Gross time billings for
January-February were $22.2 million, compared with $19.9
million in the like period last year.
Gardner Goes International: Gardner Advertising this
month joined the growing list of TV-minded U.S. ad agen-
cies with overseas liaisons. A “business association” with
Basil Butler Co. Ltd. of London provides for a mutual stock
exchange. Each agency will acquire “a substantial, non-
controlling interest” in the other. Basil Butler, one of the
first British agencies to start a commercial TV dept. &
install closed-circuit TV, had 1960 billings of $5 million.
Gardner’s billings were $42.7 million. “We believe the day
is not far off when most manufacturers will be engaged in
international marketing,” said Gardner Pres. Charles E.
Claggett. “With that will come the need for ad agencies
equipped to deal with international marketing problems.”
Operating under the same theory, Campbell-Ewald recent-
ly formed an international department. Based in N.Y.,
the new division will be headed by Monte Johnson, former
Robert Otto & Co. executive.
Magazines Up 10.3%: While TvB was lauding TV’s
ad-getting superiority over newspapers (Vol. 17:19), Maga-
zine Advertising Bureau was patting its own print medium
on the back. The 100 leading magazine advertisers spent
$393.7 million in 1960 — an increase of 10.3% from $356.9
million in 1959, MAB said. General Motors was the biggest
magazine advertiser, with billings of $39.1 million, followed
by Chrysler ($13 million), Ford ($11.7 million) and AT&T
($11.1 million).
Non-Daily Newspapers Up: They rose 700,000 in cir-
culation in 1960 over 1959, reports N. W. Ayer’s 93rd
Directory of Newspaper's & Periodicals. The field, compris-
ing English-language weeklies, semi-weeklies and tri-
weeklies, had a total circulation of 23.5 million. Although
total circulation rose, the number of publications in the
field dropped 22 to 9,331. Free newspapers in this category
(including shopper’s guides) rose 76 in ’59 to 653 in ’60.
Add TV-Impact Testimonials: Robert Bovier, a gun-
smith in Lafayette, Ind., said he was so engrossed in watch-
ing a TV program recently that he did not hear burglars
drilling their way into his store. The thieves stole 8 pistols,
6 rifles, 9 shotguns and several boxes of cartridges.
Ad People: Charles A. Winchester named vp & TV-radio
supervisor, Doherty, Clifford, Steers & Shenfield . . . John
Hoagland, Ogilvy, Benson & Mather vp, named bcstg. dir.
. . . Richard D. Wylly elected a senior vp, Sullivan, Stauffer,
Colwell & Bayles. George Frey resigned as network rela-
tions vp, will act as consultant to the agency, . . . L. E.
Miller named Teil Bates vp . . . Laurence Frerk, ex-WPTA
Fort Wayne, named asst, promotion & merchandising mgr.,
Needham, Louis & Brorby TV-radio programming dept.
16
MAY 15, 1961
Programming
Crosby Scores ‘Petulant’ Programming: Bing Crosby
has accused networks and/or agencies of “petulant” pro-
gramming in slotting specials opposite each other. Never
again, he told us last week, would he agree to his show
being put in such a position. Crosby’s ABC-TV special
last March 20 was opposite Ingrid Bergman’s 2U Hours in
a Woman’s Life on CBS-TV.
Not only do ratings of competing specials suffer; the
public is deprived of an opportunity to watch both shows,
said the singer. “We won’t do it again; we won’t sign a
contract until we know where the show is slotted,” he said.
The normally easy-going Crosby said his special was
slotted opposite Miss Bergman’s due to a combination of
factors. “Originally the agency didn’t want to buck the
Johannson-Patterson fight, although I don’t know why;
that was on closed-circuit and only about 1.5 million people
saw it,” he noted. “Then the networks started taking pot
shots at each other. They’re petulant. There were only 2
specials on that week, and they put them on against each
other.” As for his TV plans for next season, Crosby in-
formed us he will film a special in Ireland this summer
with an all-Irish cast. It will be telecast on St. Patrick’s
Day — March 17. His other ABC-TV special will be a
Christmas show. Crosby’s production company sold the
60-min. Ben Casey series to ABC-TV for next fall, and
production begins on that as soon as possible.
Crosby, who recently golfed with President Kennedy,
analyzed: “He would be a good golfer if he had the time
to devote to it.”
CBS Buys “Power & the Glory”: Producer David Suss-
kind, who recently formed a production & financing alli-
ance with Paramount Pictures (Vol. 17:15 p9), last week
found a customer for a project he’d been planning for
several months: An adaptation of Graham Greene’s The
Power & the Glory, starring Sir Laurence Olivier. The
show, which will be taped & filmed simultaneously and
is expected to cost at least $500,000, will be telecast “this
fall,” according to CBS. Susskind hopes to use a film
version of the program (rather than a tape-to-film trans-
fer) as a future theatrical release. Dale Wasserman has
prepared the script adaptation. Actually, it will be the
2nd time that Susskind has produced the Graham Greene
story for TV; it was done (with a lower-budget cast)
as one of the early productions in The Play of the Week,
tape-syndicated by NTA. No sponsor for the show was
announced by CBS.
Minow Urges Viewers to Express TV Views: FCC
Chairman calls on parents to deliver their opinions of
programming direct to stations & networks. Replying in
the May 13 issue of TV Guide to the magazine’s April 8
open-letter request for action on TV problems, Minow
declared: “If you parents feel the station is emphasizing
too much violence, you should say so. Personally, as the
father of 3 little girls, I think too many programs teach
our youngsters that the solution to most problems is a
punch in the jaw or a bullet in the belly. If information
shows are rarely carried by your station and you want
more information and less entertainment, say so. If you
think too much attention is paid to the TV ratings, come
forward with your opinions. Most broadcasters want to
be responsive to the public and responsible about their use
of your airwaves.”
Food Sponsor Upstages NBC: Kraft Foods is jumping the
gun on NBC’s plans to put post-1948 features on the
network this fall. As a summer replacement for the 60-min.
Perry Como’s Kraft Music Hall, Kraft’s agency, J. Walter
Thompson, has assembled a 16-picture package of low-
budget British mystery features, and will start airing them
on June 14 in the regular Como slot. There are no plans to
carry Kraft’s all-in-color program & commercial philosophy
through the summer; the British films are b&w.
The films have been rounded up, an agency source
told us, “from several British independent producers.”
They will be scheduled under the general title of Kraft
Mystery Theatre, with Como announcer Frank Gallop
(who once MC’d Lights Out) as program host. First
trimmed-down suspense feature in the series is “The Pro-
fessionals,” with an all-British cast (William Lucas,
Andrew Faulds, Colette Wilde). It was produced by Allied
Independent Productions, a small British independent
noted for fast-action crime films. Some subsequent titles:
“Break-Out,” “The Desperate Man,” “Danger Tomorrow.”
According to both NBC and agency sources, the fea-
tures: (1) Have been shown theatrically in Britain, but
not on TV there. (2) Have never been issued theatrically
in the U.S. (3) May be shown theatrically in the U.S. if
they prove a rating success. (4) Will be cut to 60-min.
length for U.S. TV. NBC’s own plans for featurecasts on
the network are built around a package of post-1948 fea-
tures from 20th Century-Fox (“On the Riviera,” “Titanic,”
etc.) which will be slotted opposite Have Gun, Will Travel
& Gunsmoke this fall on Saturday nights.
Film & Tape
TV CASUALTY LIST SETS RECORD: A dubious record of
48 axings has been set this season. Of the total, 39
are TV-film series.
NBC-TV leads the networks with 20 of its shows
evicted. CBS-TV is runnerup, with 16, and ABC-TV
follows with 12.
The heavy toll hasn’t hurt most TV-film companies,
because they have sold new series. However, it’s been a
blow for a number which had one series. Among these are
Paramount TV, The Garlund Touch ; Shunto Productions,
The Tab Hunter Show; Filmcraft Productions, Groucho
Marx’s You Bet Your Life; One Step Beyond Productions,
One Step Beyond; Spartan Productions, Peter Gunn.
Actually, Hollywood executives have become fatalistic
and expect a heavy casualty list each season because of
various factors: The time slot; competition; quality;
changing network policies; the fickleness of the public
regarding shows which have been on for some time.
Few series can be classified as “veterans” in an indus-
try where durability is a rarity. These few include GE
Theater, Walt Disney, Lassie, The Danny Thomas Show,
Perry Mason, Wagon Train, Alfred Hitchcock Presents,
The Adventures of Ozzie and Haimict, Gunsmoke, Wells
Fargo, Have Gun — Will Travel ,Tlie Ed Sullivan Show.
Veteran series which fade away after this season
include The Loretta Young Show; You Bet Your Life;
Wyatt Earp; Ralph Edwards’ This Is Your Life; The
Dinah Shore Chevy Show.
Caron Productions has been formed by Four Star
Television producer Aaron Spelling and his actress wife,
Carolyn Jones.
VOL. 17: No. 20
17
HOLLYWOOD ROUNDUP
Film’s New Production Record: After a year in which it
set a record for casualties (see p. 16), the TV-film industry
is in the proces of chalking up another record — for produc-
tion volume. The casualty mark is for the season just
ending; the production peak for the 1961-62 semester.
A check of series sold for next year indicates an over-
all production expenditure of approximately $160 million-
topping last year’s record of $150 million. The increase is
undoubtedly due to the trend toward higher-budget 60-min.
shows. There will be 30 next season, 13 of them new. In
addition, Revue Studios has 14 hour shows, which, in its
Alcoa series, will be intermingled with 14 half-hours. Revue
leads in production volume with 16 series.
Desilu Productions’ 13 hour-long Lucille Ball-Desi
Arnaz shows were sold to Australia last week by Charles
Michelson, Inc., N.Y. . . . Trojan Productions, in association
with Field Education Enterprises, Inc., begins production
May 24 at KTTV studios on The World Book, a 30-min.
series dealing with the universe, science, natural history
and biographies. Dr. Frank C. Baxter is featured in the
series being co-produced by Trojan Pres. Erwin Buckspan
and exec, vp Ralph Andrews.
Format Films producer Herbert Klynn signed Shep
Menken to narrate a character in its The Alvin Show,
scheduled on CBS-TV next fall . . . Television Producers
Guild nominated Ben Brady for re-election as president;
Everett Freeman, first vp; David Dortort, second vp. The
annual election is May 27.
Producer Helen Ainsworth will pilot a series, Man at
the Top, about a private investigator for the President . . .
Roncom Productions exec, producer Alvin Cooperman: “TV
has no trends — only treadmills. You’re constantly trying
to make something else of what already exists.”
Revue Studios has resumed production on Laramie
for next season and begins filming its new The Tall Man
segments this week. Laramie star Bob Fuller has just re-
turned from a personal appearance tour of Japan, where
the series is distributed.
20th Century-Fox TV, which puts its 5 series into pro-
duction this week, has a record number of writers — 62 —
preparing scripts . . . Burt Metcalfe, who plays the groom
in MGM-TV’s Father of the Bride, became a real life
groom May 7 when he and Toby Richman were married.
Cayuga Productions has begun production on next
season’s Twilight Zone at MGM . . . NBC-TV’s The Amer-
icans has been canceled.
Bennye Gatteys is signed as co-star of The Boston
Terrier, a Blake Edwards pilot.
People: Mark Daniels and William Davenport were
signed to producer-writer contracts by Four Star Tele-
vision . . . Richard Whorf will direct 38 My Three Sons
episodes for producer Don Fedderson next season . . .
Frank Browne named sales mgr. of the syndication div. of
the Los Angeles Times-Mirror Bcstg. Co., and will head-
quarter in N.Y. and Mobile, Ala. . . . Samuel Goldwyn left
for N.Y. and conversations regarding the disposal of his
movies to TV.
NEW YORK ROUNDUP
Official Films, to “meet the demand for specialized
programming,” has 7 TV series in the syndication hopper
— 3 of them based on its recently acquired Paramount
newsreel library: (1) Humor in the News, a 260-episode,
5-min. series using old Paramount footage. (2) An un-
titled 30-min., 39-episode biographical series including films
on Admiral Byrd and Marshal Rommel. (3) A 29-episode,
60-min. series on “a wide range of subjects” (sample: “The
Depression Years”) utilizing Paramount news footage. (4)
Africa Now, a 13-episode, 30-min. series now being shot on
location. (5) Around the World with Deleplane, a 30-min.
travel series in color hosted by news columnist Stanton
Deleplane. (6) Revolutions in Warfare, a series devoted
to changing military methods. (7) Flight Nurse, a pro-
posed 30-min. action-adventure series aimed at a 1962-63
network berth. Also included in Official’s “$1 million
expansion” are a 20% increase in sales & program-develop-
ment staffs, and an extension of overseas sales of some 30
series to include Japan & Australia.
William H. Fineshriber, who heads the TV Film Export
Committee and is also vp of the Motion Picture Export
Assn., left N.Y. May 13 for what was described as “an
extended tour of Latin America.” One of Fineshriber’s
main objectives during the trip will be to argue against a
new set of telefilm quota regulations issued in Brazil last
month which sharply limits the amount of time available on
Brazilian TV stations for imported motion picture films
during prime-time hours. Fineshriber will also attempt
some anti-quota lobbying in Argentina, where a bill passed
by the Argentine Senate last October requires that all TV
films shown on Argentine TV be dubbed in Argentina. The
bill, largely created by pressure from Argentine film unions,
is being opposed by the country’s principal TV broadcasters,
advertisers and agencies.
Seven Arts, the only other packager to unveil a new
post-’48 package in Washington, racked up 6 station sales
for its 2nd group of Warner Bros, features (Vol. 17:18
pl2) : WCAU-TV Philadelphia, KENS-TV San Antonio,
WKBW-TV Buffalo, KGMB-TV Honolulu, WSOC-TV Char-
lotte, and KLZ-TV Denver. The latter station also signed
for “Films of the 50s — Volume I,” buying a total of 91
Warner pictures last week in its first feature-film foray.
CBS Films, to streamline its sales efforts for animated
shows & commercials, has formed CBS Animations. The
new div. will operate exclusively as a TV animation sales
arm with CBS Terrytoons handling all productions & the-
atrical distribution of cartoons. Tom Judge, one-time head
of CBS’s production sales unit, which was closed down in
January (Vol. 17:4 pll), has been named gen. mgr. of the
new TV sales division.
MGM, showcasing its long-awaited post-’48 feature
package at NAB last week, sold to all 6 Triangle stations
its 30-feature group (Vol. 17:18 pl2). Other sales scored
by MGM on a 5-year, 5-run basis: WKBW-TV Buffalo,
WCKT Miami.
MGM’s deal for purchase of NTA Telestudios Ltd. in
N.Y. (Vol. 7:19 pl2) was finalized last week, effective June
1. The price is understood to be “about $500,000.” The
facilities will be used by MGM-TV in a tape-TV commer-
cials expansion, as reported.
1ft
MAY 15. 1061
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
Sterling 3-1755
ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
CHARLES SINCLAIR, Chief
WEST COAST BUREAU
6362 Hollywood Blvd.
Hollywood 28, Cal.
Hollywood 5-5210
DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: John F. Dille Jr., WSJV South Bend-Elkhart,
Ind., elected chmn., ABC-TV Affiliates Assn, board of
governors, succeeding Howard W. Maschmeier, WNHC-TV
New Haven, Conn. John T. Gelder Jr., WCHS-TV Charles-
ton, W. Va. named vice chmn. D. A. Noel, WHBQ-TV
Memphis, Tenn., appointed secy. Mike Shapiro, WFAA-TV
Dallas, treas.
John F. Lynch, ex-CBS News public affairs dir., named
exec. asst, to John H. Secondari, ABC News special projects
div. exec, producer . . . Ben B. Baylor Jr., ex-WMAL-TV
Washington, WANE-TV Fort Wayne and Triangle Publi-
cations TV-Radio Div., N.Y., named gen. sales mgr., WVUE
New Orleans.
W. Hugh Clark, ex-Young & Rubicam Ltd. TV-radio
dir., named sales vp of CTV Canadian TV Network Ltd.
. . . Arthur M. Griffin appointed business affairs vp and
exec. asst, to the pres., National Educational TV &
Radio Center . . . Arden E. Swisher, KMTV Omaha, elected
pres., Neb. Bcstrs. Assn. . . . Harold G. Kern named exec,
committee chmn., Hearst Corp. (WBAL-TY & WBAL Balti-
more, WISN-TV & WISN Milwaukee, radio WCAE Pitts-
burgh, 50% of WTAE Pittsburgh). He succeeds the late
Martin F. Huberth.
A. L. Hammersehmidt, former NBC engineering facil-
ities vp, named chief engineer, RCA Missile & Surface
Radar Div., Moorestown, N.J. . . . J. R. (Jack) Poppele,
pres, of radio WAUB Auburn, N.Y. and former VOA dir.,
elected to board of Teleglobe Pay-TV. Other new board
members: Ira Kamen, pres, of Portland Industries Corp.;
Gerald Bartell, pres, of Bartell Bcstg. System and Mac-
fadden Publications; Lazaar Henkin, N.Y. attorney.
Milton J. Shapp, Jerrold Electronics pres., will receive
the annual award of the American Jewish Congress in the
Delaware Valley for advancing the aims of democracy . . .
Sheldon Smerling, NT&T vp & chief operating officer named
a dir.; he’ll assume supervision of all theater operations
Benedict P. Cottone, Washington TV-radio attorney,
and Joseph A. Fanelli, onetime chmn. of U.S. Board of
Immigration Appeals, join to form Cottone & Fanelli, using
Cottone’s offices at 1001 Connecticut Ave Howard Cow-
gill, ex-FCC Broadcast Bureau chief, rejoins Washington
law' firm of Smith, Hennessey & McDonald.
Meetings Next Week: Assn, of Independent Metro-
politan Stations spring meeting (May 20-24). Broadmoor
Hotel, Colorado Springs, Colo. • IRE National Symposium
on Global Communications (22-24). Hotel Sherman, Chi-
cago • Best. Advertising Club of Chicago luncheon meet-
ing (24). CBS Pres. Frank Stanton w'ill speak. Sheraton-
Towers, Chicago • Iowa Bcstrs. Assn, annual convention
(25-26). FCC Comr. Robert T. Bartley will speak. Roose-
velt Hotel, Cedar Rapids • Radio-TV News Dirs. of the
Carolinas annual meeting (26-27). Francis Marion Hotel,
Charleston, S.C. • Pa. Assn, of Bcstrs. annual convention
(21-23). Sen. Hugh D. Scott Jr. (R-Pa.) and Drew Pearson
will speak. Nittany Lion Inn, State College, Pa. • Elec-
tronics Parts Distributors Show' (21-24). Hilton, Chicago.
Hollywood Ad Club Nominees for Annual Election:
George Allen of Guild, Bascom & Bonfigli and Harry White
of Western Airlines, for Pres.; Robert Light, Southern Cal.
Bcstrs. Assn., and Jack Lucas, Valley Citizen-News, first
vp; Oliver Crawford, TV Guide, and Bob Sutton, radio
KNX Los Angeles for second vp.
Obituary
Mrs. George C. McConnaughey, 62, wife of the former
FCC Chairman, died May 7 at her home in Columbus, Ohio.
Surviving are her husband and 2 sons.
Educational Television
Tape-Swap Among NET Outlets: A taped-program
interchange between ETV stations is being developed by
the National ETV & Radio Center. John F. White, NET
pres., is expected to announce this week (May 15) a fund-
raising campaign for the new service, which will be “sep-
arate from but parallel to” NET’s present national dis-
tribution of its own taped programs to 51 ETV outlets.
Reason for the ETV interchange, according to White: “Con-
tinued requests from many of our affiliates who wish to
supplement their local TV instruction w'ith the finest TV
teaching produced elsewhere.”
TV Reduces Illiteracy: Illiterate adults in the South
are learning as much in 8 months from TV courses as
average primary-school students absorb in 25 months in
classrooms, according to Mrs. Pauline Jones Hord. A con-
sultant on programs in the area, she told the International
Reading Assn, in St. Louis that experimental literacy proj-
ects started in 1956 on educational WKNO-TV (Ch. 10)
Memphis have been so successful that 10 commercial sta-
tions in the South now are rebroadcasting the TV lessons.
TelePrompTer’s Collegiate System: TelePrompTer
Corp. will design & install an audio-visual instruction cen-
ter featuring several multi-screen projection units for the
new Chicago Teachers College. The system will integrate
the use of large-screen 3-sided TV, slides, motion pictures,
and other devices, including a “classroom recorder” system
to measure student comprehension. This last is a push-
button device, akin to TelePrompTer’s pay-TV system, by
which students record responses.
Washington ETV Application: With fanfare at FCC
offices, Greater Washington Education TV Assn, filed its
application for Ch. 26 on May 8. FCC and the group will
also sponsor an exhibit at the Commerce Dept., inviting
manufacturers to show uhf receiving equipment.
ETV Primer: Teach with Television, by Lawrence F.
Costello & George N. Gordon, Hastings House (192 pp.).
VOL 17: No. 2U
19
Consumer Electronics . • • •
MANUFACTURING, DISTRIBUTION, FINANCE
SEARS ROEBUCK WILL OFFER COLOR: Joining the swing to color this fall will be the
world's largest consumer-goods merchandising operation, Sears, Roebuck & Co. At press time, few details
were available, except that company has decided on "limited introduction" of color TV late this fall.
Sets will probably be sold under Sears' Silver tone label — but it's not known what company will make
them. Sears is largest stockholder in 2 consumer electronics suppliers — Warwick Mfg. Co. and Pacific Mer-
cury Electronics — both of which manufacture Silvertone sets. But Sears also occasionally buys such equip-
ment from other manufacturers. It's good guess that Sears' color sets will be made either by RCA or Warwick.
No price information is available yet, nor is it known whether color sets will be offered by catalog as well
as in retail stores.
Sears' biggest nationwide competitor, Montgomery Ward & Co., has been offering RCA color sets in
about 50 of its retail stores for 2 years, and apparently has no immediate plans to offer color more extensively
(Vol. 17:11 pl6).
FM STEREO ADAPTERS SHOWN: FM continues to occupy consumer electronics spotlight —
with 2 demonstrations at last week's NAB convention in Washington (see p. 3), showings of first commercial
adapters, and plenty of comments & confusion. Here are highlights of last week's developments:
(1) Adapters shown: Two quality component manufacturers — H. H. Scott and Fisher — showed pro-
totype stereo adapters to broadcasters at the convention. Now in pilot production, Scott's adapters will be
on market in 3 weeks. They're designed & recommended for Scott FM timers only, have 5 tubes and will be
priced at $99.50. Fisher adapter lists at $89.95, has 4 tubes, is recommended for use with all sets having
ratio detector design. It features "stereo beacon" — pilot light which indicates tuned station is broadcasting
stereo. First mass-market FM stereo sets probably will be shown this week at Admiral's Las Vegas dealer
convention, with more component adapters due next week at Parts Show in Chicago. Bell Sound Div. (Thomp-
son Ramo Wooldridge) will show $40 unit there.
(2) Patents, licenses & claims. There are indications that Zenith & GE are willing to bury the hatchet
in the "who-invented-stereo" hassle (Vol. 17:19 pi 9). GE's William Clemmons said his company had notified
FCC it's willing to sit down with FTC and discuss Zenith's recent complaint. Meanwhile, Crosby Teletronics,
still claiming "the only FM stereo patent," held an FM stereo symposium for its 21 licensees May 12. At last
report, only Pilot Radio had signed up for GE's May 15 symposium — other manufacturers balking at the
$1,000 registration fee, to be credited against royalty payments to GE (Vol. 17:19 pl9). Crosby Teletronics
announced it will start deliveries of its own stereo adapters this month, to be followed by a complete line of
stereo FM products.
(3) Sources of Supply. The small manufacturer who wants to buy ready-made stereo adapters for
conversion of his own-make FM tuners or inclusion in his own sets apparently has no source of supply at the
moment. Such major suppliers of FM front ends as Standard Kollsman have no plans to make adapters for
sale to manufacturers, but they're studying both technical requirements and demand.
(4) Adapter circuits offered. GE Receiving Tube Dept, announced it had developed adapter & com-
plete stereo set circuitry using its multi-purpose Compactron tubes. Advantages, it said, are small size, lower
cost. An adapter design uses one Compactron with function of 2 tubes or one tube & 2 diodes, at 25% below
cost of 2 tubes, 10% below cost of tube-diode combination. The department also announced it had developed
12 designs for FM stereo radios using 5-7 Compactrons, functioning as 11-12 tubes.
(5) Stereo demonstrations. GE & Zenith held separate demonstrations of FCC's chosen stereo sys-
20
MAY 15. 1961
tem at the broadcasters' convention. Both were impressive, with excellent stereo separation and fidelity.
Zenith demonstrated use of the system with a simultaneous 3rd channel devoted to functional music.
(6) Dealers warned. In a letter to dealers. Zenith Sales Corp. Pres. Leonard C. Truesdell cautioned
against haste and cheap-&-dirty receivers. "It is apparent," said Truesdell, "that some manufacturers are
trying to rush this equipment to the market before they have had time to do a complete development job [and]
there will be offered to you converters & adapters which quite possibly are not capable of doing a good job.
We urge you to wait until you get sufficient information regarding these products so that you will be able to
make a knowledgeable decision on what you plan to offer your customers." Truesdell reiterated that Zenith
won't offer converters for FM table models because "it would be much cheaper to buy a new set."
(7) Marketing facts. At a pre-NAB panel in Washington, Zenith's Truesdell & GE's Clemmons esti-
mated prices of FM stereo receivers. Truesdell said stereo probably will add $25-40 to the price of a console,
$50-75 to a table model (bringing price of 2-piece stereo table model to $150-175). Clemmons estimated stereo
set probably will cost about 40% more than a comparable monophonic FM set. Both agreed that there'll al-
ways be a market for monophonic FM sets — and that interest in FM generated by stereo probably would
actually boom sales of conventional sets.
Survey of GE dealers 2 weeks ago, reported by Clemmons, showed they were all interested in FM
stereo but needed education; that they were not concerned about obsolescence of their present FM stock; that
they expect FM stereo sets to sell as high as twice the price of monophonic sets.
Consumers are already pre-sold on stereo by phono manufacturers & dealers. Zenith's Truesdell
said; they're pre-sold on FM, too, as evidenced by fact that some 15 million FM radios are already in use.
Therefore, he reasoned, it shouldn't be difficult to sell public on combination of the two — FM & stereo. Clem-
mons pointed out that most of the stereo consoles sold last year included FM-AM radis — about 900,000 vs.
700,000 without radios. Many of these are prospects for adapters or complete new FM stereo tuners. Both
GE & Zenith spokesmen said they will use FM radio as an advertising medium to sell stereo.
(8) When will it start? There'll be stereo adapters (and possibly complete FM stereo sets) on market
before there's any appreciable amount of stereocasting. This was obvious from caution shown by FM broad-
casters at convention and from advance delivery dates being quoted for stereo broadcast equipment (see
roundup, pp. 3 & 11). We'll keep you informed of first new stereo broadcasting markets as they open up — or
before they open up, whenever possible. Keep your eye on San Francisco, N.Y., Chicago, Boston, Washing-
ton, Los Angeles. They're almost certain to be among the earliest.
TV-RADIO PRODUCTION: ELA statistics for week ended May 5 (18th week of 1961):
Apr. 29-May 5 Preceding wk. 1960wk. '61 cumulative '60 cumulative
TV 110,397 103,418 103,432 1,830,563 2,104,110
Total radio 278,212 298,512 316,261 4,981,481 6,012,232
auto radio 100,944 111,367 110,266 1,553,725 2,374,470
COLUMBIA PHONOS GOING . . . GOING . . Reading
between the publicity euphemisms, it’s clear that
CBS Inc. is bidding goodbye to large-scale phono-
graph operations. Officially, Columbia has announced
that a major change in marketing operations becomes
effective June 30 when the 2-year-old Columbia
Record Dept, expires and its activities are trans-
ferred to the Record Division. Vp James J. Shallow,
gen. mgr. of the departing dept., has reported that
the phonograph line will be marketed through the
Columbia Record Club and other division outlets.
So much for the official announcement. Insiders tell
us that the decision to wash out the Phonograph Dept, was
sudden, unexpected and completely puzzling, considering
the department’s progress. A CBS executive who should
know told us that there probably always will be Columbia-
brand phonos, “but the days of selling & marketing instru-
ments in the traditional sense, via distributors & dealers,
are over.” From here on in, under present planning,
Columbia will retain and/or obtain a few token models
and use them to fill out record-phono packages to be
offered via the Columbia Record Club and its one-year-old
experimental Home Music Library. Still to be decided, we
understand, is whether to offer phonos through record
distributors as a sideline to record sales.
Our informants disagree with Shallow who assured
us last week that “Columbia is not going out of the phono
business.” Technically, Columbia will continue to sell
phonos — but apparently only as a spur to record sales.
Shalow told us he would be with the Phonograph Dept,
through June 30, “wrapping things up here.” Thereafter,
he would not reveal his plans. Most of his staff, he said,
already had been absorbed by the Record Division. Among
them: National sales mgr. Milton Selkowitz who is now
gen. mgr. of the Home Music Library.
Columbia’s retrenchment involves no liquidation of
plant or production facilities, because the company has
never produced phonographs. Its Columbia-brand instru-
ments are products of several private-label suppliers.
I
VOL. 17: No. 20
21
RETAIL SALES UP: Retail TV sales in March showed
a surprising 5.6% upswing from March 1960, accord-
ing to EIA figures. They indicated sales of 530,105
TVs vs. 501,829 for the same month last year. The
retail-sales projections were particularly interesting
in light of the fact that EIA’s tally of distributor
sales to dealers showed a decline in March. If retail
sales did increase in March, this rise was not shared
at the distributor & manufacturer levels.
EIA figures showed radio retail sales in March nearly
30% above the year-ago level. First-quarter figures showed
radio retail sales slightly ahead of last year, TV sales
still well behind last year. Production was being held to
reatively low levels. The EIA TV-radio production & retail
sales figures:
TELEVISION
Total Production Uhf Production Retail Sales
Month 1981 1960 1961 1960 1961 1960
January 367,935 526,494 25,270 50,119 399,791 590,867
February 444,418 503,453 24,514 43,537 452,282 507,673
March 497,458 549,500 21,450 45,411 530,105 501,829
TOTAL 1,390,811 1,579,447 71,324 139,067 1,382,178 1,600,369
RADIO
Auto Radio Retail Sales
Total Production Production (ercl. auto)
Month 1961 1960 1961 1960 1961 1960
January .... 1,090,073 1,355,788 387,136 632,461 580,680 803,388
February .... 1,115,029 1,442,368 307,973 596,872 666,228 611,479
March 1,384,052 1,667,550 384,227 633,761 853,821 664,441
TOTAL .. 3,589,154 4,465,706 1,079,336 1,863,094 2,100,729 2,079,308
FM radio production (1960 figures in parentheses) : Jan. 50,421
(33,816), Feb. 41,357 (56,515), March 75,044 (83,127). Three-month
total: 166,822 (192,764).
Trade Personals: P. J. (Pat) C’asella, former RCA exec,
vp and onetime chmn. of RCA Sales Corp., joins Endicott
Johnson Corp. as senior sales & mktg. vp . . . H. Edward
Rice named operations vp, Phileo’s govt. & industrial group.
Justin L. Albers named distributor operation services
vp, RCA Sales Corp. He assumes the duties previously
performed by Robert M. Ryan who has retired as regional
finance vp . . . Robert F. Davis named sales mgr., GE TV
receiver dept., succeeding Joseph F. Effinger, who has been
placed on special assignments. John S. Chamberlin ap-
pointed product planning & mkt. research mgr., a new post
in the receiver dept. . . . William R. Weir promoted from
semiconductors Pacific regional sales mgr. to new post of
national sales mgr., Sylvania semiconductor div.
Rear Adm. Rawson Bennett (U.S.N. ret.) named senior
vp & engineering dir., Sangamo Electric Co. . . . Glenn E.
Ronk named to new post of mktg. dir., Cornell-Dubilier . . .
Louis H. Aricson named chief exec, officer of Daystrom’s
Weston Instruments div., continuing as a Daystrom vp.
Robert A. Elliot resigns as gen. mgr., Erie Distributor
div. of Erie Resistor . . . Charles H. Coombe named Eastern
sales mgr., Packard Bell home products div. . . . Robert B.
Fisk named controller, Raytheon distributor products div.
. . . Col. Robert C. Walton (USMC ret.) named to head
West Coast office of Radio Engineering Labs . . . John T.
Mallen named to new post of entertainment products
equipment sales mgr., Sylvania electronic tube div.
H. T. Herick, Westinghouse attorney specializing in
collective bargaining, appointed special aide to Asst. Labor
Secy. James J. Reynolds . . . John A. Miguel Jr. Zenith
Sales Corp. export vp, elected pres., International Trade
Club of Chicago . . . Herbert Rabat, Delmonico Interna-
tional exec, vp., leaves May 20 for combination business
& pleasure trip around the world.
RCA PREVIEWS SETS OF THE 70s’: In what amounted to
a 1-year progress report on the work of its Advanced
Design Center, RCA in N.Y. last week unveiled 8
electronic devices which “are distinct possibilities for
the consumer” in the next decade. Tomorrow’s sets will
be “smaller, thinner, more functional and in complete
compatibility with the conception of the homes of the
future,” said RCA group exec, vp & Sales Corp. Chmn.-
Pres. W. Walter Watts. Predicting that the consumer
electronics industry alone will “double its current
volume ($10.2 billion) in the next 10 years,” he pre-
viewed these design concepts of products to come:
(1) Pocket-size, battery-operated color TV receiver-
stereo radio set. “Every kid on the block will have one in
10 years ... we hope,” said Tucker P. Madawick, industrial
design mgr. & Center director.
(2) Book-size color TV-stereo radio unit with a clock
timer, housed in a hinged travel case and nicknamed “The
Clamshell.”
(3) Color TV set in an attache case with a video-audio
tape player to show pre-selected TV shows and sales
presentations.
(4) A sort of “Big-Brother-is-watching-you” home
communications system which would also receive regular
color TV broadcasts.
(5) “24-hour secretary” which the busy executive
can use at home to record dictation & instructions and have
the taped messages transmitted to his office by radio at a
pre-set time. It uses the RCA tape cartridge system.
(6) 5-inch deep, large-screen color TV console with
the screen covered by a tambour door that is raised or
lowered by remote control.
(7) Console combining color TV, stereo radio and a
video-audio tape recorder-player that permits the auto-
matic pre-selection of “hear-see” TV tape cartridges.
(8) The “globe trotter” — a flip-over console with
large color TV screen “capable of producing signals
bounced from satellites” on one side of a 3-inch panel and
an international stereo radio on the other.
“It now costs $10,000, conservatively, to produce one
of these sets,” said Madawick. “Our greatest challenge
is to mass produce them and take them to market at popu-
lar prices. But,” he added, “after Alan Shepard’s break-
through the other day, anything is possible.”
The futuristic sets are based on the anticipated de-
velopment of thin TV picture tubes having a maximum
depth of 4-5 inches (vs. about 18 in. in current tubes). An
RCA spokesman reported the lab-development of a b&w
kinescope only 2-in. deep. However, he said it produces a
picture of rather poor quality and is “very expensive.”
Obituary
Joseph K. Godfrey, 61, retired Western Electric Co.
executive, died May 10 in Englewood, N.J. after a long ill-
ness. He had been in charge of various Western Electric
mfg. & engineering programs. Surviving are his wife, a
daughter and 2 sons.
Allen R. Eckman, 78, onetime (1940s) PR staffer of
RCA Victor div. of RCA, died May 7 in Camden County
Hospital, Lakeland, N.J. At his death, he was PR counsel
for the city of Camden. Surviving are 3 daughters.
Merle N. Thompson Sr., 56, mgr. of value analysis for
Phileo, died May 6 in Abington Memorial Hospital, near
his home in suburban Philadelphia. He is survived by his
wife, a son, his mother, 4 sisters and a brother.
22
MAY 15, 1961
Mergers & Acquisitions: General Instrument has virtually
acquired Pyramid Electric (Vol. 12:12 pl5), Darlington,
S.C. capacitor manufacturer, for approximately 55,000
common shares (GI closed at 51% May 11). Stockholders
of both concerns voted their approval last week, but com-
pletion of the amalgamation has been stalled by a minority
group of Pyra mid’s preferred stockholders. They object
to the terms and have obtained a temporary injunction
against Pyramid. More than two-thirds of the outstanding
shares of both companies approved the terms: one GI
common share for each 17% shares of Pyramid common,
one GI common share for each 6% shares of Pyramid pre-
ferred.
Other merger news last week: Lionel Corp. and
Textron Electronics have shelved, “at least for the present,”
their plans to merge (Vol. 17:18 pl5). Lionel Pres. John
B. Medaris said it is no longer in Lionel’s best interest to
merge, following failure of negotiations to resolve several
key issues.
Avnet Electronics Pres. Lester Avnet is a principal in
the purchasing group, headed by NYSE member J. R.
Williston & Beane, which last week acquired control of
Bogue Electric Mfg., Paterson, N.J. maker of industrial
electronic devices and ground support equipment for air-
craft. Avnet was elected chairman of Bogue. The invest-
ment group reports it can vote 600,000 of Bogue’s 1,177,000
outstanding common shares. Bogue’s sales: $8.9 million in
the 11 months to Jan. 31, producing unaudited earnings
of $520,873 (44 a share).
Fairchild Camera & Instrument seeks to acquire for
cash Curtis Labs and Circle Weld Mfg., both of Los Angeles.
Curtis makes precision optical & phonographic equipment.
Circle Weld produces a line of bellows elements.
Fairbanks Morse Buys Herold: Assets of the defunct
Herold Radio & Electronics Corp., including a lease on a
recently constructed 120,000-sq.-ft. plant in Yonkers, N.Y.,
have been acquired by Fairbanks, Morse & Co., which will
consolidate headquarters of its electronics and scale divis-
ions in Yonkers. Former Herold Pres. Roland J. Kalb has
been named vp & group executive in charge of the 2 divis-
ions. Much of the Herold personnel will be retained in the
new operation. Fairbanks Morse recently entered the
closed-circuit TV manufacturing field on the basis of a
research & development tie-up with EMI Ltd. (England).
FM won’t resume Herold’s consumer-electronics business.
FA A Bans FM Radios on Planes: One-year edict
against use of portables aboard U.S. civil aircraft becomes
effective May 25. The Federal Aviation Agency explained
last week that the ban resulted from an investigation of
the effects of portable electronic devices — radios, dictating
machines, tape recorders — used on planes. Tests to date,
FAA said, show that only radios having oscillators operat-
ing in or near the vhf band — 108 to 118 megacycles — af-
fected instruments in various aircraft examined. The oscil-
lator signals in FM sets are within or very near the radio
band used in aircraft navigation. The FAA tests show that
FM signals were picked up by the plane’s internal wiring or
by its outside antenna and transmitted to the plane’s navi-
gation receivers. The latter are tuned to fixed ground sta-
tions. More detailed tests are planned for later this year.
(May 11 N.Y. Times, reporting on the FAA ban, noted
that “2 FM radios of the popular transistor type were
found in the rubble of a UAL jet that crashed in Brooklyn
last Dec. 16 after colliding with a TWA Constellation.”)
Finance
Non-TV Hoffman Eyes Sales Record: Hoffman Electronics,
which recently dropped TV & stereo (Vol. 17:14 pl8),
anticipates record sales this year, Pres. H. Leslie Hoffman
told the annual meeting last week. “We cannot be as
definitive in our forecast of profits because it is not pos-
sible to predict some of the marketing conditions we will
encounter,” he said. “Our objective is to establish a general
profit ratio similar to 1958 & 1959 [about 4% of sales].’
There wasn’t a single stockholder protest when Hoff-
man repeated that the firm had withdrawn from TV &
stereo — to stop “a source of dilution of the over-all cor-
porate profit.” He said the withdrawal was handled
smoothly, without “distress advertising,” and accounts re-
ceivable with dealers are down to “under $100,000.”
Dr. Bruce Birchard, international trade dir., said that
Hoffman has been importing from Hayakawa Electric,
Osaka, Japan, a line of 7- & 8-in. transistor radios, which
will be augmented with solar-powered transistor radios
and other consumer products (such as tape recorders). He
also reported a licensing & technical assistance agreement
with I.P.E.E. in Argentina under which TVs & radios are
being manufactured there. Similar pacts are planned with
firms in Uruguay and Brazil.
Admiral’s First-Quarter Drop: Admiral sailed back into
the black in 1961’s first quarter after last year’s loss oper-
ation (Vol. 17:14 p23) — but the results were less than
cheery. Compared with 1960’s first quarter, profit plunged
73% on a 12% sales decline (see financial table).
“Our company’s prospects for 1961 are tied closely to
the national economy which is sensitive to many domestic
issues as well as to the rapidly changing international
situation,” noted Pres. Ross D. Siragusa. “Most of the
nation’s key economic indicators have been edging upward
in recent weeks. The improved state of the economy,
combined with our low inventory position, rigid cost
reduction program, and newly integrated consumer elec-
tronics production should result in continued progress for
Admiral during the months ahead.”
Tele-Broadcasters Gets 10-Year Loan: It obtained $630,-
000 from Narragansett Capital Corp. of Providence, R.I.,
which also invested $170,000 in the capital stock of Tele-
Broadcasters (radios WPOP Hartford; KUDL Kansas
City, Mo.; KALI Pasadena; KOFY San Francisco; Tele-
communications Inc., San Francisco electronics firm).
Reports & Comments Available: General Instrument,
review, Hirsch & Co., 25 Broad St., N.Y. 4 • Standard
Kollsman, study, D. H. Blair & Co., 42 Broadway, N.Y. 4
• International Resistance, review, Robinson & Co., 42 S.
15th St., Philadelphia 2 • Maxson Electronics, report, H.
Hentz & Co., 72 Wall St., N.Y. 5 • Columbia Pictures,
analysis, Laird, Bissell & Meeds, 120 Broadway, N.Y. 5 •
Electronic Assistance Corp., prospectus, Hayden, Stone &
Co., 25 Broad St., N.Y. 4 • Cohu Electronics, memo,
Purcell & Co., 50 Broadway, N.Y. 4 • Technicolor, review,
Winslow, Cohu & Stetson, 26 Broadway, N.Y. 4 • Bur-
roughs, analysis, Harris, Upham & Co., 120 Broadway,
N.Y. 5 • G B Components, offering circular, Warner,
Jennings, Mandel & Longstreth, 111 Broadway, N.Y. 6 •
Harvey-Wells Corp., offering circular, Schirmer, Atherton
& Co., 50 Congress St,, Boston 9.
VOL. 17: No. 20
23
Off icers-&-DirectOrs Stock transactions as reported to SEC
for April:
Allied Artists. George N. Blatchfovd sold 200. held none. George
D. Burrows sold 12,100. held 29.686. Sherrill C. Corwin sold 6,400, held
12.000, Roger W. Hurlock bought 400, held 22,100. Edward Morey sold
1,800, held 12,550. Sam Wolf sold 12,000, held 10,000.
American Electronics. Charles L. Jones sold 500, held none.
Ampex. Phillip L. Gundy bought 3,760, held 8,427.
Amphenol-Borg. Lester M. Grether sold 1,100, held none. J. Frank
Leach exercised option to buy 500, held 1,350. Fred G. Pace exercised
option to buy 400, held 750. William H. Rous exercised option to buy
575, held 1,500. Rodolfo M. Soria exercised option to buy 900, held 1,250.
Arvin Industries. Edward J. Killion bought 125, held 125. Eldo H.
Stonecipher exercised option to buy 125, held 2,550. Glenn W.
Thompson sold 400, held 5,500.
Avco. M. A. McLaughlin bought 4,000, held 9,900. W. A. Mogensen
sold 1,000, held 5,000. James D. Shouse sold 10,000, held G,980. Curry
W. Stoup sold 1,500, held 5,720.
Avnet Electronics. Leonard Carduner sold 400 as custodian for
sons, held 414 as custodian for sons, 13,233 personally. Arnold M.
Weinstein bought 222, held 1,557. . ,
Beckman Instruments. Robert Erickson exercised option to buy
7.500, held 8,300. , , , orT ^ . ,
Belock Instrument. Jack J. Fischer sold 3,000, held 27,i70. Donald
C. Walton sold 1,500, held 15,871 personally, 1,743 for wife.
Capital Cities Bcstg. James FlOyd Fletcher sold 500, held 37,9U1
personally, 20,195 for wife.
Cinerama. R. G. Kranze bought 500, held 800. . ...
Clarostat. Arthur Richenthal sold 2,760 personally, 219 for wife,
107 for Charles J. Goldstein, held 1,000 personally, none for wife, none
for Charles J. Goldstein. , , , T ** o i
Collins Radio. W. W. Roadhouse sold 234, held none. L. M. Schoon
sold 100, held 441. John B. Tuthill sold 100, held 216.
Columbia Pictures. L. J. Barbano sold 10,000 through Fico Corp.,
in which other officers & directors hold interests, held 104,189 in hico
Corp., none personally. P. N. Lazarus Jr. exercised option to buy 3,773,
held 3,773. S. H. Malamed bought 344 through stock purchase plan
held 334. A. Montague sold 600, held 4,366. B. E. Zeeman bought v62
through stock purchase plan and exercised option to buy 1,105 more,
hel<1Corning Glass. John F. G. Hicks exercised option to buy 500, held
3.500. Amory Houghton sold 700 from trusts, held 1,034,687 in trusts,
52,350 personally. Charles D. LaFollette exercised option to buy 500,
held 12,936. , , , ,, ...
Daystrom. Richard F. Wehrin bought 100, held 1 00.
Electronic Research Associates. Max Shapiro sold 2,463, held none.
Electronic Specialty. William H. Burgess sold 10,000 held t^.OOO
Richard H. DeLano sold 500, held 7,067. C. Raymond Harmon bought
10.000, held 16,500. „ „„„ , ., „ ...
Emerson. Harold Goldberg sold 100, held 2,581.
Film ways. Rodney Erickson received 27,500 in exchange for al
Rodney Erickson Enterprises Inc. stock, held 27,500. iro77
GE. Cramer W. LaPierre exercised option to buy 8,202, held 15, Zll.
Robert Paxton bought 4.723, held 28,450 Robert T. Stevens bought
200, held 700. Clarence L. Walker sold 1,450, held 6,813.
General Instrument. Alois Konecny Jr. sold l’00®. he,d 5,000.
General Precision Equipment. Joel Dean sold 100, held 400.
General Telephone & Electronics. Theodore E. Brophy exercised
option to buy 250, held 250. . , . ,
Globe-Union. R. W. Conway exercised option to buy 100, held 2,500.
Hazeltine. Alan Hazeltine sold 1,701, held 90. Wilfred M. McFai-
land sold 300, held 244. , , , -
IBM. Walker G. Buckner sold 100 from Foundation, held 469 in
foundation, 1,631 in trusts, 2,077 personally. Albert L. Williams exer-
cised option to buy 556, held 3,827.
ITT George R Brown bought 1,000 in partnership and 1.000 more
for Brown Foundation, held 12,000 in partnership, 9,000 in Brown
Foundation, 9,200 in Victoria Gravel Co., 2,000 in Brown Engineering
Corp., none personally. Harold S. Geneen received 108 as bonus held
2,236. M. Richard Mitchell receivd 22 as bonus, sold 400, held Z,(JU.
Paul F. Swantee sold 200, held 3.194. . . , , , - .
Ling Temco Electronics. D. H. Byrd bought 1,000, held 74,953.
V A. Davidson bought 1.000, held 4,931 personally, 145 for wife.
Litton Industries. Roy L. Ash sold 1,000 personally and BOO more
as custodian, exchanged 5,000 for mutual fund shares, held 107.794
personally, 1,285 as custodian, 14,178 in Partnership Franklin B.
Lincoln bought 5,000 in private transaction, held 5.000 Norman H.
Moore exchanged 3,500 for mutual fund shares, held 21,32- Charles B.
Thornton sold 500, exchanged 7,000 for mutual fund shares, held 2b9.12b
personally, 31.191 in partnership.
Loew’s. Joseph A. Macchia bought 100, held 300.
Loew’s Theatres. Lewis Gruber bought 100, held 600. Herbert A.
Hofmann bought 200 and 100 more for trust, held 1.200 personally,
1 200 in trust. Arthur M. Tolchin bought 1,000, held 6,500.
Loral Electronics. O. Arthur Koteen sold 200, held 145. Frederick
L. Moore sold 468, held 1,452. Sidney Rydell sold 6'00.0'. ,h<Lld 8’295’
MPO Videtronics. Charles L. Hewitt bought 250, held 75U.
Magnavox. Richard A. O’Connor sold 3,500, held 83,697.
MGM. Nathan Cummings sold 4,000, held 54,300. Joseph A.
Macchia sold 100, held 200. William A. Parker bought 500 in partner-
ship. held 500 in partnership, 1,000 personally. Sol S. Siegel exercised
option to buy 6,000. held 6.500. Beniamin Thau sold 4,101, held none.
Joseph R. Vogel sold 14,800, held 578.
Microwave Associates. Vessarios Chigas sold 3,400, held 7,21.).
James S. Galbraith sold 500, held 500. Herman H. Kahn bought 692,
sold 14,600 through Lehman Bros., held 892 personally, none in Lehman
Bros. George S. Kariotis sold 1,950, held none. Richard M. Walker
sold 2,000, held 33,262.
Minn. Mining & Mfg. Herbert P. Buetow exercised option to buy
8.000, held 86.274. Archibald G. Bush sold 5,000, held 1,803,195 per-
sonally, 25,000 in General Guarantee Insurance. Robert L. Westbee
exercised option to buy 6,000, held 20,411. Louis F. Weyand sold 100,
held 221,975. , ,
National Telefilm Associates. M. N. Leeds bought 100, held 100.
National Theatres & TV. E. V. Klein bought 19.C02, held 42,225.
National Video. Harold Cole sold 100, held 600. Arthur E. Dreher
sold 100. held 100.
Oak Mfg. William Bessey sold 3,000, held 12,000.
Packard-Bell. Neil H. Jacoby sold 300, held 314.
Paramount Pictures. Y. Frank Freeman sold 200, held 300. Louis
A. Novins sold 190, held 491.
Pentron Electronics. Richard F. Dooley sold 1,000, held 363. Mar-
shall Peiros sold 1,000, held 8,400. Kenneth C. Prince sold 1.500, held
4,500. Theodore Rossman sold 3,000 personally and 1,800 more from
trusts for children, held 118,000 personally, 9,000 in trusts for children.
Philco. Henry F. Argento sold 3,000, held 876. William Fulton
Kurtz bought 100, held 631 personally, 500 in trust.
RCA. John Q. Cannon exercised option to buy 416, held 1,083.
Charles M. Odorizzi exercised option to buy 3,000, held 12,305. Douglas
Y. Smith exercised option to buy 2,100, held 3,664. Theodore A. Smith
bought 1,000, held 3,848.
Raytheon. David D. Coffin exercised option to buy 992, held 2,887.
Dean S. Edmonds sold 152, held 39,400. Fritz A. Gross exercised option
to buy 233, held 331. Percy L. Spencer sold 1,000, held 1,251.
Reeves Bcstg. & Development. J. D. Hastie sold 12,000, held 76,100.
Rollins Bcstg. John W. Rollins bought 175 as guardian, held 2,425
as guardian, none personally.
Siegler. Merrill L. Bengtson sold 525, held 7,255.
Telectro Industries. Stanley Rosenberg sold 5,800 from July 1960
to March 1961, held 173,450. Harry Sussman sold 4,200 from July 1960
to February 1961, held 175,550.
TelePrompTer. Fred Marton sold 2,000, held 41,643. T. F. Mc-
Mains bought 300, held 500.
Television Industries. Martin J. Robinson sold 500, held none.
Texas Instruments. Cecil H. Green exchanged 3,000 for mutual
fund shares, held 276,410. C. J. Thomsen exchanged 750 for mutual fund
shares, held 10,432.
Thompson Ramo Wooldridge. E. C. Brelsford exercised option to
buy 300, held 1,300. Benjamin W. Chidlaw exercised option to buy 100
and sold 500, held 100. C. L. Kahlert exercised option to buy 200, held
200. M. E. Price exercised option to buy 550, held 1,344.
Trans Lux. Harry Brandt amended January report to state he
bought 19,400, held 190,264 personally, 17,850 for wife, 5,250 in Brapic
Inc., 210 in Marathon Pictures, 38,989 in foundations.
Transitron Electronic. Hylan Freed sold 100, held none.
20th Century-Fox. C. Elwood McCartney sold 600, held 650. Joseph
H. Moskowitz sold 2,000, held 1,200.
Varian Associates. William H. Chandler sold 435. held 750. Francis
P. Farquhar sold 1,800, held 10,587 personally, 1,640 as trustee, Clifford
V. Heimbucher sold 1,000, held 27,955. Ralph W. Kane sold 200 from
joint tenancy, held 1,350 in joint tenancy, 3,095 personally. Richard
M. Leonard sold 289, held 26,982. H. Myrl Stearns sold 200, held
27,234 personally, 10 in joint tenancy, 3,800 as trustee.
Victoreen Instrument. David H. Cogan sold 1,000, held 18,561 per-
sonally. 601 as custodian for minor son.
Warner Bros. Serge Semenenko sold 200 from trust, held none in
trust. 1,800 personally.
Webcor. Titus Haffa disposed of 61,540 to sisters, held 62.554.
Westinghouse. L. B. McCully exercised option to buy 2.250, held
7,350. P. N. Ross sold 121, held none. W. C. Rowland sold 2,000, held 516.
Zenith. Hugh Robertson exercised option to buy 1,500, held 8,083.
Joseph S. Wright sold 500, held 4,660.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday May 11, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustics Associates _
26 'A
28%
Magna Theater _
4%
4%
Adler Electronics
19 Yt
21%
Magnetics Inc.
1
14=;
Aerovox
13
14%
Maxson
30
Allied Radio
28%
30%
Meredith Pub.
41
Astron Corp.
2%
3
21
Babcock Electronics _
33 %
36%
Microdot
30
32 Vi
Baird Atomic
2019
22%
Milgo Electronics
26
29 'A
Cannon Electric _
38
40%
Narda Microwave
8%
9%
Capehart
9 %
10%
Newark Electronics _
17%
19
Chicago Aerial Ind. —
26 'A
28%
Nuclear of Chicago __
43
46%
Control Data Corp.
102
109
Official Films
3%
4%
Cook Electric
14%
15%
Pacific Automation _
5
5%
Craig Systems
17%
19%
Pacific Mercurv
7%
8%
Crosby Telectronics
644
7%
Philips Lamp
157%
163 %
Dictaphone
31%
34%
Pyramid Electric
2%
3
Digitronics - -
32
35
Radiation Inc
30'A
32%
Eastern Ind.
20%
21%
Rek-O-Kut _
1%
2%
Eitel-McCullough
19
20%
Research Inc.
6%
7%
Elco Corp.
14
15%
Howard W. Sams
50%
54
Electro Instruments
24
27
Sanders Associates
50
54%
Electro Voice
14%
i6y*
Silicon Transistor _
13%
15%
Electronic Associates -
34%
37
Herman Smith _ _
14>A
15%
Electr. Capital Corp. _
56
60
Soroban Engineering
72%
76%
Erie Resistor __ .
14%
16%
Soundscriber
15%
17
Executone
23%
25%
Speer Carbon
24
25%
Farrington Mfg. _
17
18%
Sprague Electric
75
784$
Foto Video _ _
10%
11%
Sterling TV
4%
4%
Four Star TV
23
25%
Systron-Donner _
46%
49%
FXR _
20%
22%
Taft Bcstg. _ _
24%
2644
General Devices
15%
17
Taylor Instrument
52%
56%
G-L Electronics _
9
10%
Technology Inst.
6%
7%
Granco Products
3%
4%
Tele-Broadcasters
3
3%
Gross Telecasting
22
24 Va
Telechrome _ _
16%
17%
Hallicrafters -
47
5oys
Telecomputing
9Va
10
Hathaway Instr.
27%
29%
Time Inc. _
91
95
High Voltage Eng.
182
196
Tracerlab
16%
18%
Infrared Industries
18%
20%
United Artists _
7%
8%
Interstate Engineering
27
29y8
Universal Trans.
1%
1%
Ionics Inc.
35%
39%
Vitro _ _
30^4
3344
Itek
56%
61
Vocaline _
244
344
Jerrold
8%
9s/e
Wells-Gardner
29%
32 'A
Lab for Electronics
62
65%
Wilcox Electric
11 ‘A
12 y4
Leeds & Northrup
39
42
Wometco .. __
24%
27
Lei Inc. .
10%
11%
24
MAY 15. 1061
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Admiral
1961 — qtr. to Mar. 31
$ 42,432,930
$ 302,910
S 204,113
$0.08
2,408,836
Story on p. 22
1960 — qtr. to Mar. 31
48,413,663
1,599,535
763,375
.32
2,405,971
Amphenol-Borg
1961— qtr. to Mar. 31
13,767.900
258,735
123,735
.11
1,174,144
Electronics
1960 — qtr. to Mar. 31
15,562,129
1,647,182
789,182
.67
1,175,774
American Electronics
1961 — qtr. to Mar. 31
30,622
.03
1,177,708
1960 — qtr. to Mar. 31
204,139
.23
876,880
Canadian Admiral
1960 — year to Dec. 31
16,020,669
162,753
(111,430)
—
287,776
1959 — year to Dec. 31
19,366,628
537,472
178,165
.62
287,776
CBS Inc.
1961 — qtr. to Mar. 31
126,008,092’
6.025,978
.70
8,633,706
1960 — qtr. to Mar. 31
121,077,728
6,829,367
.793
8,637,683*
Electronics Associates
1960 — year to Dec. 31
15.170,722
1,794,150
918,420
1.27
723,470
1959 — year to Dec. 31
14,481,955
1,602,190
803,126
1.11
722,721
Four Star Television
1961 — 9 mo. to Mar. 31
18,413, 5641
449,234’
.83
600,000
1960 — 9 mo. to Mar. 31
12,233,818
281,537
.47
600,000
General Dynamics
1961 — qtr. to Mar. 31
507,524,954
8,233,076
4,194,076
.42
9,997,076
1960 — qtr. to Mar. 31
473,368,568
11,614,175
6,164,175
.62
9,945,588
ITT
1961 — qtr. to Mar. 31
193,559,000
6,640,000°
.42°
15,698,524
1960 — qtr. to Mar. 31
177,760,000
5,871,000
.38
15,534,307
Maxson Electronics
1961 — 6 mo. to Mar. 31
6,461,448
203,696
.27
1960 — 6 mo. to Mar. 31
9,376,610
206,239
.28
MetroMedia'
1961 — 13 wks. to Apr. 2
11,059,589
(12,666)
1,699,387
1960 — 13 wks. to Apr. 3
6,936,936
150,689
.09
1,699,012
Minnesota Mining & Mfg.
1961 — qtr. to Mar. 31
139,680,358
32,389,082
16,489,082
.32
51,345,909
1960 — qtr. to Mar. 31
128,669,218
32,317,911
16,217,911
,32s
51,021,819s
Narda Microwave
1961 — 9 mo. to Mar. 31
76,615
.13
1960 — 9 mo. to Mar. 31
31,905
.05
National Union Electric
1961 — qtr. to Mar. 31
8,435,293
151,028
.03
5,747,579
I9601
—
Sonotone
1961 — qtr. to Mar. 31
4,523,472
—
(89,741)
—
1960 — qtr. to Mar. 31
5,363,135
175,780
.15-
—
Taft Bcstg.
1961 — year to Mar. 31
11,100,000
1,600,000
1.05
1,488,186
1960 — year to Mar. 31
10,426,310
1,413,708
.93
1,488,186
Notes: 'Record. -After preferred dividends. “Adjusted to reflect May-
1960 3-for-l split. Comparison unavailable because of merger &
acquisitions. 5Adjusted to reflect stock dividend in 1960*s first quarter.
“Before special credits totaling $12.6 million ( 8 0 C a share), representing
first-quarter net from sale of a portion of ITT's investment in Nippon
Electric and settlement of Japanese war claims. 'Formerly Metropolitan
Bcstg. Corp. (Vol. 17:14 p24).
Erie Resistor Gains in First Quarter: Earns $128,000
(13c a share) on $5.8-million sales in the 13 weeks to April
2. Although comparison year-ago figures are unavailable
because of a change this year to reporting in 13-week
intervals, the first-quarter performance represents a gain
in profit despite a slight decline in sales. Pres.-treas. G.
Richard Fryling forecast “favorable” sales & earnings for
the balance of the year.
Clarostat Posts 4-Month Gains: Sales & earnings in
1961’s first third were “slightly ahead” of Jan.-Apr. 1960,
Pres. Victor Mucher told stockholders last week. He pre-
dicted that total 1961 performance would top 1960’s profit
of $222,932 (49 a share) on $8,487,850 sales (Vol. 17:16).
TelePrompTer Expects Record 1961: After a “promis-
ing” first quarter, the outlook is for the “biggest gross &
net income of our career,” Chmn.-Pres. Irving B. Kahn
told the annual meeting recently. Previous records: 1956’s
$206,841 profit; 1960’s revenues of $4,841,043. Stockholders
approved an increase in authorized capital shares to 1.5
million from one million.
ITT’s New World Hq: 320 Park Avenue, N.Y. 22
(Plaza 2-6000). After 33 years at 67 Broad St., ITT has
begun the transfer to its new 33-story offices.
DCA Sees Record 1961 Sales: Dynamics Corp. of
America’s orders in 1961’s first third were more than triple
the volume of Jan.-Apr. 1960, Chmn.-Pres. R. F. Kelley
reported to stockholders. In the 4 months to Api'il 30,
orders received totaled $21,789,000, vs. $6,470,000 a year
earlier. He expects 1961’s total sales to top 1960’s record
$48.6 million, foresees earnings higher than last year’s 50c
a share. To accommodate the expanding volume, Kelley
said, DCA “expects to increase employment [now 4,000]
by as much as 25% by year-end.” Backlog on April 30
approximated $31.9 million, he said.
Eitel-MeCullough Forecasts 1961 Profit: “Modest”
earnings on sales “about the same level” as 1960’s $28.3-
million volume are anticipated if present trend continues,
Chmn. Jack A. McCullough told the annual meeting last
week. The company had a net loss of $662,961 in 1960
(Vol. 17:18 pl8).
Common Stock Dividends Stk. of
Corporation Period Amt. Payable Record
CBS Inc — $0.35 Jun. 9 May 26
GPE Q -30 Jun. 15 May 26
Minnesota Mining Q .15 Jun. 12 May 19
Wurlitzer Q -20 Jun. 1 May 12
WEEKLY
Television Digest
MAY 15, 1961
1961 TRIANGLE PUBLICATIONS, INC.
1961 SUPPLEMENT NO. 5
The authoritative service for executives in all branches of the television arts & industries
Full Texts of
Addresses by Newton N. Minow
Chairman, Federal Communications Commission
and LeRoy Collins
President, National Association of Broadcasters
To the 39th Annual Convention of the National Association of Broadcasters
Washington, D.C., May 9 & 8, 1961
CHAIRMAN MINOW’S SPEECH:
Governor Collins, Distinguished Guests, Ladies and
Gentlemen:
Thank you for this opportunity to meet with you to-
day. This is my first public address since I took over my
new job. When the New Frontiersmen rode into town, I
locked myself in my office to do my homework and get my
feet wet. But apparently I haven’t managed to stay out
of hot water. I seem to have detected a certain nervous
apprehension about what I might say or do when I
emerged from that locked office for this, my maiden sta-
tion break.
First, let me begin by dispelling a rumor. I was not
picked for this job because I regard myself as the fastest
draw on the New Frontier.
Second, let me start a rumor. Like you, I have care-
fully read President Kennedy’s messages about the regu-
latory agencies, conflict of interest, and the dangers of
ex parte contacts. And of course, we at the Federal Com-
munications Commission will do our part. Indeed, I may
even suggest that we change the name of the FCC to The
Seven Untouchables!
It may also come as a surprise to some of you, but I
want you to know that you have my admiration and re-
spect. Yours is a most honorable profession. Anyone who
is in the broadcasting business has a tough row to hoe.
You earn your bread by using public property. When you
work in broadcasting you volunteer for public service,
public pressure, and public regulation. You must com-
pete with other attractions and other investments, and
the only way you can do it is to prove to us every three
years that you should have been in business in the first
place.
I can think of easier ways to make a living.
But I cannot think of more satisfying ways.
Broadcasters Must Function as Trustees
I admire your courage — but that doesn’t mean I
would make life any easier for you. Your license lets you
use the public’s airwaves as Trustees for 180,000,000
Americans. The public is your beneficiary. If you want to
stay on as Trustees, you must deliver a decent return to
the public — not only to your stockholders. So, as a rep-
resentative of the public, your health and your product
are among my chief concerns.
As to your health: Let’s talk only of television today.
1960 gross broadcast revenues of the television industry
were over $1,268,000,000; profit before taxes was
$243,900,000, an average return on revenue of 19.2%. Com-
pared with 1959, when gross broadcast revenues were
$1,163,900,000, and profit before taxes was $222,300,000,
an average return on revenue of 19.1%. So, the percent-
age increase of total revenues from 1959 to 1960 was 9%,
and the percentage increase of profit was 9.7%. This,
despite a recession. For your investors, the price has indeed
been right.
I have confidence in your health.
But not in your product.
It is with this and much more in mind that I come
before you today.
One editorialist in the trade press wrote that “the
FCC of the New Frontier is going to be one of the tough-
est FCC’s in the history of broadcast regulation.” If he
meant that we intend to enforce the law in the public
interest, let me make it perfectly clear that he is right —
we do.
If he meant that we intend to muzzle or censor broad-
casting, he is dead wrong.
It would not surprise me if some of you had expected
me to come here today and say in effect, “Clean up your
own house or the government will do it for you.”
Well, in a limited sense, you would be right — I’ve just
said it.
But I want to say to you earnestly that it is not in
that spirit that I come before you today, nor is it in that
spirit that I intend to serve the FCC.
I am in Washington to help broadcasting, not to
harm it; to strengthen it, not weaken it; to reward it, not
punish it; to encourage it, not threaten it; to stimulate
it, not censor it.
Above all, I am here to uphold and protect the public
interest.
Minow Defines “Public Interest”
What do we mean by “the public interest?” Some
say the public interest is merely what interests the public.
I disagree.
So does your distinguished president, Governor Col-
lins. In a recent speech he said, “Broadcasting to serve
the public interest, must have a soul and a conscience, a
burning desire to excel, as well as to sell; the urge to
build the character, citizenship and intellectual stature of
people, as well as to expand the gross national product
... By no means do I imply that broadcasters disregard
the public interest . . . But a much better job can be done,
and should be done.”
I could not agree more.
And I would add that in today’s world, with chaos in
Laos and the Congo aflame, with Communist tyranny on
our Caribbean doorstep and relentless pressure on our
Atlantic alliance, with social and economic problems at
home of the gravest nature, yes, and with technological
knowledge that makes it possible, as our President has
said, not only to destroy our world but to destroy poverty
around the world — in a time of peril and opportunity, the
old complacent, unbalanced fare of Action-Adventure and
Situation Comedies is simply not good enough.
Your industry possesses the most powerful voice in
America. It has an inescapable duty to make that voice
ring with intelligence and with leadership. In a few
years, this exciting industry has grown from a novelty to
an instrument of overwhelming impact on the American
people. It should be making ready for the kind of leader-
ship that newspapers and magazines assumed years ago,
to make our people aware of their world.
Ours has been called the jet age, the atomic age, the
space age. It is also, I submit, the television age. And
just as history will decide whether the leaders of today’s
world employed the atom to destroy the world or rebuild
it for mankind’s benefit, so will history decide whether
today’s broadcasters employed their powerful voice to
enrich the people or debase them.
If I seem today to address myself chiefly to the prob-
lems of television, I don’t want any of you radio broad-
casters to think we’ve gone to sleep at your switch — we
haven’t. We still listen. But in recent years most of the
controversies and cross-currents in broadcast program-
ming have swirled around television. And so my subject
today is the television industry and the public interest.
Like everybody, I wear more than one hat. I am the
Chairman of the FCC. I am also a television viewer and
the husband and father of other television viewers. I have
seen a great many television programs that seemed to me
eminently worthwhile, and I am not talking about the
much bemoaned good old days of Playhouse 90 and Studio
On*.
Notes Some Praiseworthy Programming
I am talking about this past season. Some were won-
derfully entertaining, such as The Fabulous Fifties, the
Fred Astaire Show, and the Bing Crosby Special; some
were dramatic and moving, such as Conrad’s Victory and
Twilight Zone ; some were marvelously informative, such
as The Nation’s Future, CBS Reports, and The Valiant
Years. I could list many more — programs that I am sure
everyone here felt enriched his own life and that of his
family. When television is good, nothing — not the the-
ater, not the magazines or newspapers — nothing is better.
But when television is bad, nothing is worse. I invite
you to sit down in front of your television set when your
station goes on the air and stay there without a book,
magazine, newspaper, profit and loss sheet or rating book
to distract you — and keep your eyes glued to that set
until the station signs off. I can assure you that you will
observe a vast wasteland.
You will see a procession of game shows, violence,
audience participation shows, formula comedies about
totally unbelievable families, blood and thunder, mayhem,
violence, sadism, murder, Western badmen, Western good
men, private eyes, gangsters, more violence, and cartoons.
And, endlessly, commercials — many screaming, cajoling,
and offending. And most of all, boredom. True, you will
see a few things you will enjoy. But they will be very,
very few. And if you think I exaggerate, try it.
Is there one person in this room who claims that
broadcasting can’t do better?
Well, a glance at next season’s proposed program-
ming can give us little heart. Of 73% hours of prime eve-
ning time, the networks have tentatively scheduled 59
hours to categories of “action adventure”, situation com-
edy, variety, quiz, and movies.
Is there one network president in this room who
claims he can’t do better?
Well, is there at least one network president who
believes that the other networks can’t do better?
Gentlemen, your trust accounting with your bene-
ficiaries is overdue.
Never have so few owed so much to so many.
Why is so much of television bad? I have heard
many answers: Demands of your advertisers; competition
for ever higher ratings; the need always to attract a mass
audience; the high cost of television programs; the insa-
tiable appetite for programming material — these are
some of them. Unquestioningly, these are tough problems
not susceptible to easy answers.
But I am not convinced that you have tried hard
enough to solve them.
Minow’s Views on Ratings
I do not accept the idea that the present over-all
programming is aimed accurately at the public taste. The
ratings tell us only that some people have their television
sets turned on and of that number, so many are tuned to
one channel and so many to another. They don’t tell us
what the public might watch if they were offered half a
dozen additional choices. A rating, at best, is an indica-
tion of how many people saw what you gave them. Un-
fortunately, it does not reveal the depth of the penetra-
tion, or the intensity of reaction, and it never reveals
what the acceptance would have been if what you gave
them had been better — if all the forces of art and creativ-
ity and daring and imagination had been unleashed. I
believe in the people’s good sense and good taste, and I
am not convinced that the people’s taste is as low as some
of you assume.
My concern with the rating services is not with their
accuracy. Perhaps they are accurate. I really don’t know.
What, then, is wrong with the ratings? It’s not been
their accuracy — it’s been their use.
Certainly, I hope you will agree that ratings should
have little influence where children are concerned. The
best estimates indicate that during the hours of 5 to 6
p.m. 60% of your audience is composed of children under
12. And most young children today, believe it or not,
spend as much time watching television as they do in the
schoolroom. I repeat — let that sink in — most young chil-
dren today spend as much time watching television as
they do in the schoolroom. It used to be said that there
were three great influences on a child: home, school, and
church. Today, there is a fourth great influence, and you
ladies and gentlemen control it.
If parents, teachers, and ministers conducted their
responsibilities by following the ratings, children would
have a steady diet of ice cream, school holidays, and no
Sunday school. What about your responsibilities? Is
there no room on television to teach, to inform, to uplift,
to stretch, to enlarge the capacities of our children? Is
there no room for programs deepening their understand-
ing of children in other lands ? Is there no room for a
children’s news show explaining something about the
world to them at their level of understanding? Is there
no room for reading the great literature of the past,
teaching them the great traditions of freedom? There
are some fine children’s shows, but they are drowned out
in the massive doses of cartoons, violence, and more vio-
lence. Must these be your trademarks ? Search your
consciences and see if you cannot offer more to your
young beneficiaries whose future you guide so many hours
each and every day.
What about adult programming and ratings? You
know, newspaper publishers take popularity ratings too.
The answers are pretty clear: It is almost always the
comics, followed by the advice to the lovelorn columns.
But, ladies and gentlemen, the news is still on the front
page of all newspapers, the editorials are not replaced by
more comics, the newspapers have not become one long
collection of advice to the lovelorn. Yet newspapers do
not need a license from the government to be in business
— they do not use public property. But in television —
where your responsibilities as public trustees are so plain,
the moment that the ratings indicate that Westerns are
popular there are new imitations of Westerns on the air
faster than the old coaxial cable could take us from
Hollywood to New York. Broadcasting cannot continue
2
to live by the numbers. Ratings ought to be the slave of
the broadcaster, not his master. And you and I both know
that the rating services themselves would agree.
Calls For Programming Balance
Let me make clear that what I am talking about is
balance. I believe that the public interest is made up of
many interests. There are many people in this great
country and you must serve all of us. You will get no
argument from me if you say that, given a choice between
a Western and a symphony, more people will watch the
Western. I like Westerns and private eyes too — but a
steady diet for the whole country is obviously not in the
public interest. We all know that people would more
often prefer to be entertained than stimulated or in-
formed. But your obligations are not satisfied if you look
only to popularity as a test of what to broadcast. You
are not only in show business; you are free to communi-
cate ideas as well as relaxation. You must provide a
wider range of choices, more diversity, more alternatives.
It is not enough to cater to the nation’s whims — you must
also serve the nation’s needs.
And I would add this — that if some of you persist in
a relentless search for the highest rating and the lowest
common denominator, you may very well lose your au-
dience. Because, to paraphrase a great American who
was recently my law partner, the people are wise, wiser
than some of the broadcasters — and politicians — think.
As you may have gathered, I would like to see tele-
vision improved. But how is this to be brought about?
By voluntary action by the broadcasters themselves? By
direct government intervention? Or how?
Lists His Fundamental Principals
Let me address myself now to my role not as a viewer
but as Chairman of the FCC. I could not if I would, chart
for you this afternoon in detail all of the actions I con-
template. Instead, I want to make clear some of the
fundamental principles which guide me.
First: The people own the air. They own it as much
in prime evening time as they do at 6 o’clock Sunday
morning. For every hour that the people give you — you
owe them something. I intend to see that your debt is
paid with service.
Second: I think it would be foolish and wasteful for
us to continue any worn-out wrangle over the problems
of payola, rigged quiz shows, and other mistakes of the
past. There are laws on the books which we will enforce.
But there is no chip on my shoulder. We live together in
perilous, uncertain times; we face together staggering
problems; and we must not waste much time now by re-
hashing the cliches of past controversy. To quarrel over
the past is to lose the future.
Third: I believe in the free enterprise system. I want
to see broadcasting improved and I want you to do the job.
I am proud to champion your cause. It is not rare for
American businessmen to serve a public trust. Yours is a
special trust because it is imposed by law.
Fourth: I will do all I can to help educational tele-
vision. There are still not enough educational stations,
and major centers of the country still lack usable educa-
tional channels. If there were a limited number of print-
ing presses in this country, you may be sure that a fair
proportion of them would be put to educational use. Edu-
cational television has an enormous contribution to make
to the future, and I intend to give it a hand along the
way. If there is not a nation-wide educational television
system in this country, it will not be the fault of the FCC.
Fifth: I am unalterably opposed to governmental
censorship. There will be no suppression of programming
which does not meet with bureaucratic tastes. Censorship
strikes at the tap root of our free society.
Sixth: I did not come to Washington to idly observe
the squandering of the public’s airwaves. The squander-
ing of our aii-waves is no less important than the lavish
waste of any precious natural resource. I intend to take
the job of Chairman of the FCC very seriously. I believe
in the gravity of my own particular sector of the New
Frontier. There will be times perhaps when you will
consider that I take myself or my job too seriously.
Frankly, I don’t care if you do. For I am convinced that
either one takes this job seriously — or one can be seri-
ously taken.
Now, how will these principles be applied? Clearly,
at the heart of the FCC’s authority lies its power to
license, to renew or fail to renew, or to revoke a license.
As you know, when your license comes up for renewal,
your performance is compared with your promises. I
understand that many people feel that in the past licenses
were often renewed pro forma. I say to you now : Renewal
will not be pro forma in the future. There is nothing
permanent or sacred about a broadcast license.
But simply matching promises and performance is
not enough. I intend to do more. I intend to find out
whether the people care. I intend to find out whether the
community which each broadcaster serves believes he has
been serving the public interest. When a renewal is set
down for hearing, I intend — wherever possible — to hold a
well-advertised public hearing, right in the community
you have promised to serve. I want the people who own
the air and the homes that television enters to tell you
and the FCC what’s been going on. I want the people — if
they are truly interested in the service you give them — to
make notes, document cases, tell us the facts. For those
few of you who really believe that the public interest is
merely what interests the public — I hope that these hear-
ings will arouse no little interest.
The FCC has a fine reserve of monitors — almost 180
million Americans gathered around 56 million sets. If
you want those monitors to be your friends at court — it’s
up to you.
Some of you may say — “Yes, but I still do not know
where the line is between a grant of a renewal and the
hearing you just spoke of.” My answer is: Why should
you want to know how close you can come to the edge of
the cliff? What the Commission asks of you is to make a
conscientious, good faith effort to serve the public inter-
est. Every one of you serves a community in which the
people would benefit by educational, religious, instructive
or other public service programming. Every one of you
serves an area which has local needs — as to local elec-
tions, controversial issues, local news, local talent. Make
a serious, genuine effort to put on that programming.
When you do, you will not be playing brinkmanship with
the public interest.
What I’ve been saying applies to broadcast stations.
Now a station break for the networks:
You know your importance in this great industry.
Today, more than one-half of all hours of television sta-
tion programming comes from the networks; in prime
time, this rises to more than % of the available hours.
Will Speed Network Study
You know that the FCC has been studying network
operations for some time. I intend to press this to a
speedy conclusion with useful results. I can tell you right
now, however, that I am deeply concerned with concentra-
tion of power in the hands of the networks. As a result,
too many local stations have foregone any efforts at local
programming, with little use of live talent and local
service. Too many local stations operate with one hand
on the network switch and the other on a projector loaded
with old movies. We want the individual stations to be
free to meet their legal responsibilities to serve their
communities.
I join Governor Collins in his views so well expressed
to the advertisers who use the public air. I urge the net-
works to join him and undertake a very special mission
on behalf of this industry: You can tell your advertisers,
“This is the high quality we are going to serve — take it or
3
other people will. If you think you can find a better place
to move automobiles, cigarets and soap — go ahead and try.”
Tell your sponsors to be less concerned with costs per
thousand and more concerned with understanding per
millions. And remind your stockholders that an invest-
ment in broadcasting is buying a share in public re-
sponsibility.
The networks can start this industry on the road to
freedom from the dictatorship of numbers.
But there is more to the problem than network influ-
ences on stations or advertiser influences on networks. I
know the problems networks face in trying to clear some
of their best programs — the informational programs that
exemplify public service. They are your finest hours —
whether sustaining or commercial, whether regularly
scheduled or special — these are the signs that broadcast-
ing knows the way to leadership. They make the public’s
trust in you a wise choice.
They should be seen. As you know, we are readying
for use new forms by which broadcast stations will report
their programming to the Commission. You probably
also know that special attention will be paid in these
reports to public service programming. I believe that
stations taking network service should also be required to
report the extent of the local clearance of network public
service programming, and when they fail to clear them,
they should explain why. If it is to put on some outstand-
ing local program, this is one reason. But, if it is simply
to carry some old movie, that is an entirely different
matter. The Commission should consider such clearance
reports carefully when making up its mind about the
licensee’s over-all programming.
We intend to move — and as you know, indeed the
FCC was rapidly moving in other new areas before the
new administration arrived in Washington. And I want
to pay my public respects to my very able predecessor,
Fred Ford, and my colleagues on the Commission who
have welcomed me to the FCC with warmth and coopera-
tion.
Pledges Full Test of Pay TV
We have approved an experiment with pay TV, and
in New York we are testing the potential of uhf broad-
casting. Either or both of these may revolutionize tele-
vision. Only a foolish prophet would venture to guess the
direction they will take, and their effect. But we intend
that they shall be explored fully — for they are part of
broadcasting’s New Frontier.
The questions surrounding pay TV are largely eco-
nomic. The questions surrounding uhf are largely tech-
nological. We are going to give the infant pay TV a
chance to prove whether it can offer a useful service; we
are going to protect it from those who would strangle it
in its crib.
As for uhf, I’m sure you know about our test in the
canyons of New York City. We will take every possible
positive step to break through the allocations barrier into
uhf. We will put this sleeping giant to use and in the
years ahead we may have twice as many channels oper-
ating in cities where now there are only two or three. We
may have a half dozen networks instead of three.
I have told you that I believe in the free enterprise
system. I believe that most of television’s problems stem
from lack of competition. This is the importance of uhf
to me: With more channels on the air, we will be able to
provide every community with enough stations to offer
service to all parts of the public. Programs with a mass
market appeal required by mass product advertisers cer-
tainly will still be available. But other stations will
recognize the need to appeal to more limited markets and
to special tastes. In this way, we can all have a much
wider range of programs.
Television should thrive on this competition — and the
country should benefit from alternative sources of service
to the public. And — Governor Collins — I hope the NAB
will benefit from many new members.
Another and perhaps the most important frontier:
Television will rapidly join the parade into space. Inter-
national television will be with us soon. No one knows
how long it will be until a broadcast from a studio in
New York will be viewed in India as well as in Indiana,
will be seen in the Congo as it is seen in Chicago. But as
surely as we are meeting here today, that day will come
— and once again our world will shrink.
What will the people of other countries think of us
when they see our Western badmen and good men punch-
ing each other in the jaw in between the shooting ? What
will the Latin American or African child learn of Amer-
ica from our great communications industry? We cannot
permit television in its present form to be our voice over-
seas.
There is your challenge to leadership. You must re-
examine some fundamentals of your industry. You must
open your minds and open your hearts to the limitless
horizons of tomorrow.
Urges Adherences to TV Code
I can suggest some words that should serve to guide
you:
“Television and all who participate in it are
jointly accountable to the American public for
respect for the special needs of children, for
community responsibility, for the advancement
of education and culture, for the acceptability of
the program materials chosen, for decency and
decorum in production, and for propriety in ad-
vertising. This responsibility cannot be dis-
charged by any given group of programs, but can
be discharged only through the highest stand-
ards of respect for the American home, applied
to every moment of every program presented by
television.”
“Program materials should enlarge the hor-
izons of the viewer, provide him with wholesome
entertainment, afford helpful stimulation, and
remind him of the responsibilities which the citizen
has towards his society.”
These words are not mine. They are yours. They are
taken literally from your own Television Code. They
reflect the leadership and aspirations of your own great
industry. I urge you to respect them as I do. And I urge
you to respect the intelligent and farsighted leadership of
Governor LeRoy Collins, and to make this meeting a cre-
ative act. I urge you at this meeting and, after you leave,
back home, at your stations and your networks, to strive
ceaselessly to improve your product and to better serve
your viewers, the American people.
I hope that we at the FCC will not allow ourselves to
become so bogged down in the mountain of papers, hear-
ings, memoranda, orders, and the daily routine that we
close our eyes to the wider view of the public interest.
And I hope that you broadcasters will not permit your-
selves to become so absorbed in the chase for ratings,
sales, and profits that you lose this wider view. Now
more than ever before in broadcasting’s history the times
demand the best of all of us.
Calls For Revitalized Programming
We need imagination in programming, not sterility;
creativity, not imitation; experimentation, not conform-
ity; excellence, not mediocrity. Television is filled with
creative, imaginative people. You must strive to set them
free.
Television in its young life has had many hours of
greatness — its Victory at Sea, its Army-McCarthy hear-
ings, its “Peter Pan,” its Kraft Theaters, its See it Now, its
Project 20, the World Series, its political conventions and
campaigns, The Great Debates — and it has had its endless
hours of mediocrity and its moments of public disgrace.
There are estimates that today the average viewer spends
about 200 minutes daily with television, while the average
4
reader spends 38 minutes with magazines and 40 minutes
with newspapers. Television has grown faster than a
teen-ager, and now it is time to grow up.
What you gentlemen broadcast through the people’s
air affects the people’s taste, their knowledge, their
opinions, their understanding of themselves and of their
world. And their future.
The power of instantaneous sight and sound is with-
out precedent in mankind’s history. This is an awesome
power. It has limitless capabilities for good — and for
evil. And it carries with it awesome responsibilities,
responsibilities which you and I cannot escape.
In his stirring Inaugural Address our President said,
“And so, my fellow Americans: Ask not what your coun-
try can do for you — ask what you can do for your coun-
try.”
Ladies and gentlemen:
Ask not what broadcasting can do for you. Ask what
you can do for broadcasting.
I urge you to put the people’s airwaves to the service
of the people and the cause of freedom. You must help
prepare a generation for great decisions. You must help
a great nation fulfill its future.
Do this, and I pledge you our help.
PRESIDENT COLLINS’ SPEECH:
Mr. Chairman, members of the Board of the National
Association of Broadcasters, delegates and guests — my
follow broadcasters:
May I express first my deep appreciation to all of
you for the opportunity to serve as your president.
I am grateful for the confidence of your selection
committee, and of your boards. I am grateful also for the
magnificent cooperation I have received from our boards
and committees, from our headquarters staff and from the
rank-and-file members of NAB throughout the land.
You have been understanding of my limitations of in-
experience. And you have given me warm encouragement
in my determinaton to help develop a spirit of more posi-
tive progress for broadcasting.
It is a pleasure to welcome all of you to our 39th
annual national convention. We are especially pleased to
have you here in Washington, the site of our NAB head-
quarters.
I am happy to report to you that our Association
membership is considerably larger in every category of
active members than ever before in history.
Six weeks ago, I wrote a letter to most of our broad-
caster friends who were not members of NAB and asked
for their help. The quality and quantity of the replies —
as well as the number of stations which have subse-
quently joined — was a heartening sign that our future
strength will be much greater.
Since accepting your presidency, the most frequent
question I have been asked, by those within broadcasting
and without, has been: “Do you think you are going to
like your new job?”
This, my first report to you, may serve as an answer
to that.
Yes, I am going to like this job — if:
— if I can talk straight to broadcasters, whether some
of them like what I say or not,
—if broadcasters genuinely feel that their interests
must always be consistent with the public interest,
— if broadcasters agree that they should not allow
themselves to be improperly imposed upon by anyone —
by the government, by film producers, by labor unions, by
rating services, by advertisers, yes, by anyone,
— if broadcasters genuinely want to be professional,
and not just tradesmen striving to make every possible
dollar.
Now, if on any of these criteria a majority of you and
I do not stand together, then it would save us both much
pain and discomfort to realize it now. We cannot close
ranks if we are following different paths, seeking diver-
gent goals.
But on these things I am confident most of us see eye
to eye. Too many of you have told me so. Let us, there-
fore, talk about where we go from here together.
We are engaged in a business having such overriding
effect upon the social and economic progress of our na-
tion’s people that we cannot in good conscience make our
decisions only on the basis of the bottom line of the bal-
ance sheet.
Today, broadcasting in America is one of the major
factors in the nation’s life. Beyond dispute, it is the most
powerful and extensive medium of mass communication
ever devised.
Yet, the ironic truth is that, within broadcasting and
without, it still does not command the recognition and
prestige it should deserve.
I propose that we remedy this.
As a first step, we should come to terms with our-
selves.
Do we have a professional status?
We know, of course, that to say we are professional
people will not make it so.
It has been aptly said that a profession reveals ma-
turity when it becomes responsible for the adequate prep-
aration, the competent performance and the ethical be-
havior of its members.
Beyond this, I feel that if we recognize our unique
position — a private enterprise entrusted with the stew-
ardship of perhaps the nation’s richest natural resource — -
and set out to serve the public interest with enthusiasm
and dedication, we’ll be regarded as the profession we are.
Asks Stations to Editorialize
And what is more, in my judgment, it is this path —
and this path only — that in the range of time is going to
assure broadcasters of the maximum return on their con-
siderable investments — and even their survival as a free
enterprise.
I do not indict broadcasting now as wholly failing to
serve the public interest. In many important ways broad-
casters now respond magnificently to this challenge.
But, when measured against the full range of our
potential, there is still much more we can and should do.
To achieve that full potential, what we broadcast
must reflect our maximum strength.
Entertainment is basic, of course. So is information-
al reporting.
But these are not enough. To combine the ability to
entertain with a good conveyor belt for information still
falls short.
Let’s face it. The reason — the only reason — the print
media are regarded with the esteem they enjoy is that the
best of them do more than transmit information and en-
tertainment; they take sides. They editorialize.
They aggressively seek to participate in shaping the
society in which they exist. They are not content to be
passive observers and mere sterile messengers.
The prime reason publishers and editors are sought
out by the molders and movers of American life is that
they, too, are among the molders and movers, and as such
they are regarded as much-to-be-desired allies.
I suggest that the indefensible tendency to deny the
same access to information for radio and television as is
accorded to other news media has a direct relationship
with this too-often missing link in our whole chain of in-
fluence.
I know from my own experience as Governor of Flor-
ida that whenever I wanted to reach the people with a
message, I sought out the radio and television micro-
phones and cameras. But when I also wanted help in
carrying out my program, when it was influence I needed
to help lead the thinking of people, it was the editorial
writers to whom I turned most often for counsel and as-
sistance.
5
To earn greater respect — to develop adequately your
full potential — more of you broadcasters must take sides.
You must help Americans and others to understand better
this complex, rapidly-changing world and show them how
they can become more significant parts of its movement.
This, of course, requires the development of greater
skill and that high sense of objectivity and public dedi-
cation which is the hallmark of statesmanship. Your
voice must be great as well as strong — so great that be-
yond soothing people it will stir them; beyond enter-
taining people it will challenge them; beyond praising
right it will damn the wrong.
Around Washington these days, as international ten-
sion has mounted, one hears disturbing talk born on the
winds of expediency and anxiety.
It goes something like this: We are in a life-or-death
struggle with communism, and before it is too late we
must realize that we must fight fire with fire. It is being
said over the bourbon-on-the-rocks that even if it means
the abandonment of some of our ideals and concepts of
freedom, the ends will justify the means.
Indeed, we are in peril. But that kind of approach
will put America on the rocks.
We cannot defeat communism by trying to act as the
communists act. We must be true to ourselves as Amer-
icans above all else. We must sacrifice, but let us not
start by sacrificing the values that makes us strong.
The times demand not that we be un-American, but
more American; not that we hide our ideals, but that we
hold them out for more to see and understand; not that
we be less free, but more free.
Of course, one should not question that our exercise
of the freedom to report news and comment upon it must
be responsible.
We Can’t Afford Not to Editorialize
But we will do a dreadful disservice — not only to
broadcasting but to the American people and our govern-
ment— if we allow our journalistic integrity and inde-
pendence to become the pawn of any government, even
our own, and even if it is 100-per-cent right in its motives.
The necessity for a free press — and now free broad-
casting— in democracy is that it serves as a completely
independent means for supplying the people, from whom
all power springs, with the information upon which they
base their decisions.
A democracy can remain no freer than its communi-
cations media.
I hope we never see that day when the lamp of lib-
erty burns so low that American journalism lowers its
own stature by lending itself to the exigencies of the
moment, becoming the unquestioning handmaiden of any
governmental policy, worthy or unworthy.
If radio and television broadcasters are to achieve
full stature, stations must begin editorializing on a wide-
spread basis. Those stations that have delayed editorial-
izing because their management felt inadequately
prepared are to be complimented for not taking this
serious step without proper preparation. However, these
stations should not delay further this preparation.
Some stations feel they cannot afford to editorialize.
In the present climate, I contend they cannot afford not
to editorialize.
A few stations oppose editorializing on the grounds
that their business might be damaged, that they would
lose advertising revenue. Those who have tried it say this
is not the case, that advertising revenue actually in-
creases because of the station’s greater prestige.
At the winter board meeting of NAB I laid out a
course which I recommended that we follow in order to
earn greater prominence and influence for broadcasting,
and set three primary goals — impi'ovement of broadcast-
ing’s relations with government, improvement of broad-
casting’s relations with the American people and, finally,
but most important of all, the improvement of broad-
casting, itself.
As you know, I have been undertaking an analysis
of current NAB functions and staff structure, with the
very valuable consultation of Mr. Robert K. Richards,
who is known to most, if not all, of you.
After further consultation with the members of the
advisory committee which the board authorized for this
purpose, I will recommend to the summer board meeting,
just a month from now, a proposal for a major reorgan-
ization of the NAB boards, committee and staff structures
to carry out more effectively this role for the Association.
I have not hesitated in this interim period to move
out in the directions I outlined at Palm Springs and
which I feel you have overwhelmingly indicated you ap-
proved.
On the governmental front, while proposals for ad-
ditional regulation were more numerous than ever before
when this session of Congress convened, I confidently
believe that broadcasting’s relations with both the legis-
lative and executive branches of our federal government
are very high.
I do not mean to imply that we face no dangers in
the regulatory field. But I do feel assured that we enjoy
a high degree of respect and confidence from Congress
and the executive agencies.
There is an air of confident expectancy on the part of
government that broadcasting is keenly aware of its pub-
lic responsibilities and fully intends to correct any of its
ills through the exercise of its own powers of self-disci-
pline, rather than abandon that activity to government.
And I want to emphasize that we have, through the
NAB Codes, the means — the proper and the sound means
— for correcting and preventing abuses within our me-
dium. If, however, we should fail to make our Codes a
stronger and more vital force, we will have only our-
selves to blame if the governmental controls we want to
avoid are imposed upon us.
More Stations Should Support Code
While we have made much progress with our Codes,
I think it imperative that we make additional and sub-
stantial increases in station support for both Codes.
I call upon all members of NAB not only to subscribe
to the Codes but to become active participants in their
development and enforcement.
In our relations with the public generally, we still
have our critics, of course. Some of this criticism is not
only unfair but also in bad faith. Some is well-intended
but badly informed.
Against such criticism we are making healthy head-
way. The intelligent and patient efforts of the Television
Information Office, for example, have proved of great help
with highly intellectual opinion-makers.
But among the broad rank-and-file of Americans —
that vast, impossible-to-classify, often-inarticulate bulk
of our broadcast audience — we are all aware of the great-
est potential source of dissatisfaction. These are the peo-
ple who, in the last analysis, are our greatest allies; with-
out them we simply cannot succeed.
And among these people I know you will agree there
is also a certain air of expectancy. They, too, are waiting
— and listening and watching — for broadcasting to mea-
sure up to the full stature of its mighty potential.
We dare not let these people down.
They want quality — more quality and diversity in our
programming.
To equate them, and their potentials, with mediocrity
is not only to make a grievous tactical error, it is also to
commit a canard upon our nation.
We simply cannot adjust a thinking broadcaster’s fu-
ture with a mediocre program taste.
This is no mediocre nation; it is the best.
And Americans are entitled to expect the best — the
best that broadcasters are capable of producing.
On the horizon now in plain view are other business-
men trying to supply a market for higher-quality pro-
6
gramming. I refer to those experimenting with pay TV.
I am completely convinced that if pay TV seriously
takes hold in this country, it can mean the elimination of
free television as we know it.
This, of course, will be disastrous for broadcasters,
but the real losers will be the American people — for the
inevitable result, should pay TV triumph, will be a televi-
sion fare which will be no improvement over what it is
now, and the American people will have to pay for it.
So, in opposing the use of broadcast channels for
pay TV we see no conflict between our best interests and
the public’s best interests.
And NAB will oppose this perversion of broadcast
channels at every turn and with every resource.
But to talk a good case is not enough. Is not our
surest defense to eliminate or sufficiently reduce the mar-
ket potential of our competitor? And this, simply, means
providing more and more of the higher-quality program-
ming which pay TV holds out that it will supply.
In this free-enterprise system of ours, the way to
beat the competition is not to rant and rave at it but to
win the loyalties of the customers.
And we can do this most effectively by improving
our product, broadcast programming.
Toward that end — the improvement of broadcasting,
itself — I have proposed that the broadcasting profession
make a concerted effort in its most conspicuous aspect,
television, to produce an increased amount of what I call
“blue-ribbon” programming in prime time.
Under such a plan, the three television networks,
through a cooperative effort, would divide the increased
hours among themselves in an equitable fashion so that
none would benefit or suffer more than the others.
I have urged advertisers and their agencies to accept
their fair share of the responsibility for improving the
medium, through which they so greatly profit, by devot-
ing a larger portion of their budgets to sponsorship of
such programming. Their response has been encouraging.
Clear Time for Blue Ribbon Shows
And today I should like to urge you who operate
television network-affiliated stations to do your fair share
by clearing the necessary time and making it possible for
the networks and advertisers to get such blue-ribbon pro-
gramming in increased amounts to the American public.
I fully believe an effort of this kind entered into with
enthusiasm and conviction would broaden tremendously
public recognition of our overall efforts toward meeting
fully our responsibilities.
We must be on top of every situation that presents a
peril or opportunity. We must maintain the initiative, be
the prime mover in our environment, and to do this we
must be in full charge of our own house.
In my first report to your boards in Palm Springs, I
said I was amazed at how broadcasting had come to allow
an outsider — the rating services — to become master in its
own house. I continue to feel very strongly about this.
Too much of broadcasting is too dependent upon rat-
ings in the determination of programming policies and,
for that matter, pricing policies.
We get all hot under the collar about the thought of
government stepping in and telling us how to run our
business — and I am with you every step of the way on
that — and yet we turn right around and permit outside
agencies to encumber our decisions by a maze of statistics
built from scanty facts, the accuracy of which has never
been adequately established.
We talk about keeping broadcasting a free enter-
prise, but I am wondering how free and how enterprising
can an industry be that permits this to happen.
Now, I am not charging the rating services with cor-
ruption or bad motives. But what I have trouble digest-
ing is that we have no way of knowing up to this time
how near what they report approximates the truth about
actual broadcast audiences.
Like most of you, I awaited the report of the group
of statisticians which had been engaged by the House
Committee on Foreign and Interstate Commerce to study
tho rating services.
There has been considerable apparent acceptance of
the report as giving broadcast ratings a vote of confi-
dence.
Careful reading of the report simply does not sup-
port such a conclusion, in my opinion.
Rather than laying to rest the question of broadcast
ratings, I think the report raises more questions than it
answers. And rather than closing the door on further
concern over ratings, it should open wide the door for
further and more searching inquiry.
The fact that the report is written in statistical se-
mantics and does not engage in plain spoken criticism
should not be taken as a clean bill-of-health for broadcast
ratings.
There are two salient features of the report which,
despite the circumlocution of the language, are inescap-
able :
First of all, the report does not attempt to assess the
truthfulness of ratings. And secondly, most of the con-
clusions upon which recommendations are based point up
shortcomings of ratings and are actually critical.
Now, if the ratings cannot be related meaningfully
to the truth of the audiences they seek to measure, what
does that leave?
The report of the statisticians to the Harris Commit-
tee does not give assurance of accuracy. In fact, their ef-
forts call to mind the old nursery rhyme:
Mother, may I go out to swim ?
Yes, my darling daughter,
You can hang your clothes on a hickory limb
But don’t go near the water.
They just went as far as the hickory limb. To do the
job right somebody is going to have to get into the water
all the way.
Set Up an NAB Research Center
It is time that broadcasting undertook the responsi-
bility for getting at the bottom of all of its own most-
vexing problems. This profession needs to undertake
much basic research.
We have applied millions and upon millions in re-
search and development in the technical aspects of broad-
casting. We must recognize that competent research is
needed urgently also in the many non-technical aspects.
Therefore, I propose that one of our primary activ-
ities should be the establishment and operation of an
NAB Research Center. It should be located in close prox-
imity to both outstanding research specialists and prac-
tical broadcasters, possibly on or near one of the nation’s
major university campuses.
It would be a place to which we could refer the most-
pressing problems of the industry for assignment to the
finest research specialists in the nation.
Such a center would not have to carry a large over-
head— just a modest staff capable of assigning and over-
seeing the research at the most appropriate laboratories.
It may well be that under skillful management, it could
even be made self-supporting.
I can think of no better first research project than the
validity of broadcast ratings.
Other areas of pertinent inquiry include such topics
as the influence of editorializing, the broadcasting of judi-
cial proceedings, how to maintain both freedom and re-
sponsibility in broadcasting, new techniques of public-
service programming, the relationship of the broadcaster
to the community, the public impact of broadcast pro-
gramming, the broadcast spectrum and its uses, public
impact of broadcast advertising — the list is as wide and
as deep as the day-to-day problems affecting broad-
casters.
And right at the top of the list of subjects for needed
research is the question: Where Do We Go From Here in
Radio ?
Radio has held the loyalty of the nation’s audiences,
despite the expansion of broadcast facilities and stepped-
up competition from the print media. The proof is evi-
dent in the record sale of sets in recent years, in total
advertising revenues and in the growing reliance placed
upon the medium for news and information.
The importance of the smallest among our member-
ship entities must never be overlooked. More than 31
percent of our radio members, for example, are small
market stations — in many cases representing the prime
source of news and information for countless thousands
of our citizens. The swift maturing of radio as a news
medium beginning at the time of World War II gives
promise of its bright future in the changing times ahead.
There has been an awful lot of trial-and-error in
radio since the advent of television, and a costly road it
has been for most radio stations.
I do not believe anyone now has the answers, but I
know just as surely as I am standing here that with bet-
ter research we can find a much brighter future for radio
in this country.
Perhaps we should start by seeking to develop some
plan for effective “birth control” in this business.
We are living in times of the greatest change ever
known to man. As General Sarnoff once put it, we must
reckon not only with great change but with the tremen-
dous acceleration of change.
Not long ago I read a little story about the last trip
made by a streetcar in one of our major cities which was
abandoning its traction system.
The special guest on the final trip of the last street-
car was an elderly woman, who as a young girl, appropri-
ately titled Miss Trolley Car, had taken the first ride in
ceremonies marking the inauguration of the system.
Here was an important industry that had been born,
grew, flourished, waned, withered and died — and all in
the lifetime of one person.
A 3-Point Program
Today, we are living in an era in which change is
even faster — and great industries can survive or fail in
the space of not a lifetime but even a decade.
In the next 10 years, it well may be that broadcasting
will be unrecognizable from what it is today.
I would hope that these changes will be for the bet-
ter. I firmly believe they can be provided we make the ef-
fort, as a profession, to take control of the forces of
change.
To often, this industry in the past has reacted to
outside stimuli, has allowed external forces to impose
changes on it.
We are now big enough, mature enough, and, I would
hope, far-sighted enough to reverse that trend.
Yes, change there is going to be, and we must put
our best brains to work on analyzing the ingredients of
and channeling new courses for that change. We must
become its master, if we are to avoid becoming its servant
— or even worse, its victim.
We can, if we apply ourselves as a profession, shape
our own destiny. And this is the catalytic role I propose
for NAB.
This is the rationale underlying the three-point pro-
gram I have proposed:
— We will in Washington and eventually in every
state capital become the initiator, rather than the defend-
er, of major legislative proposals relating to broadcasting.
— ^ e will perform an imaginative and energetic pub-
lic relations program as a great symphonic orchestra is
conducted, bringing every possible instrument to play at
the proper time and with the proper emphasis.
— And we will turn our attention to the most acute
problems afflicting our industry, bringing to bear the
ablest research available so that we can begin to mold
the future of broadcasting as we want it to become and
as it can best serve the people of our nation and the free
world.
To do this kind of job for you, we are going to need
your understanding, your confidence and your active help.
I have no obligation, no commitment to any individ-
ual broadcaster or segment of the broadcasting industry.
I am as free as any man could possibly be.
I shall endeavor to serve what I see as the “com-
posite broadcaster,” and by that I mean the broadcasting
profession as an entity — not any one of its component
parts.
It is the duty of NAB to serve all of broadcasting, but
we should never forget that the foundation — by law, the
very essence — of broadcasting is the holder of the broad-
cast license.
You, the licensee, have been given the stewardship
for this medium. And you should say to those who seek
to utilize that medium — for whatever purposes — that you
are responsible for its standards.
My prime responsibility is to you.
I am here to fight your battles, to defend your inter-
ests, and to advance your cause.
No station is too small, no licensee’s problem too big,
for NAB to ignore.
I make you three promises:
One, that you probably never will agree with me on
all counts — for my job is to represent that “composite
broadcaster,” who by definition is not any single one of
you, but rather all of you rolled into one; and
Two, that I will strive to the utmost to cause you to
feel prouder with each passing day that you are a broad-
caster.
Three, that you will always know where I stand.
We are going to have some active and, necessarily,
some stormy times ahead. If you do not approve of the
course I have outlined for NAB, I want you to say so.
And now is the proper time.
If you do approve, I want your support — your active
support, not just your acquiescence.
If you want someone gently to paddle NAB’s boat
into the stagnant pockets of still water, then you do not
want me — nor I, you.
But if you want NAB to get out in the mainstream
of American life and shoot some of those rapids in order
to get this industry really on the move, then I say,
“Climb aboard. Let’s weigh anchor and get underway!”
A SERVICE OF TELEVISION DIGEST
Extra copies of this Supplement are available at 10? each; 10 copies, 75?; 25 copies, $1.00
Address Box 700, Radnor, Pa.
8
^Television Digest
VOL. 17: No! 21
The authoritative service for executives in all branches of the television arts & industries
MAY 22, 1961
WITH THIS ISSUE: Financial Data on Electronics & Broadcasting Companies (Supplement)
SUMMARY-INDEX OF WEEK'S NEWS
Congress
FCC REORGANIZATION NEAR DEATH as House Commerce Com-
mittee Chmn. Harris (D-Ark.) urges rejection of President's plan,
which Commission opposes 4-3 (pp. 1 & 6).
Minow
THE PUBLIC LIKES MINOW, but Congress has its doubts. Mail
response to NAB speech shows about 2,000 enthusiasts (pp. 2 & 3).
"BETTER" TV AT LEAST A YEAR AWAY. That's opinion of Holly-
wood TV-film executives, who point to economics as a main ob-
stacle to achieving Minow's goal (p. 4). New York comments (p. 5).
ETV
JFK's ETV PLAN UNVEILED at House hearng by HEW Secy. Ribi-
coff, who proposes 4-year federal-state matching-fund program,
with govt, putting up $25 million (p. 8).
FCC
NETWORK HEARING TO RESUME in N.Y. June 20, continuing
probe of program production & distribution (p. 9).
Advertising
Y&R HITS BACK AT LONGER STATION BREAKS by making triple-
spotting before & after Gulf-sponsored shows an automatic reason
for station cancellation (p. 11).
Consumer Electronics
TV SALES UPSWING, good radio business, prospect of FM &
phono boost through multiplex stereo, provide upbeat mood for
El A convention & Parts Show this week (p. 17).
FM STEREO TARGETS: Component hi-fi adapters, this summer;
strereo-FM-phono consoles, Labor Day (pp. 17 & 20).
NEW LINES: Admiral's 1962 TVs feature lower prices, feature-
laden chassis. RCA & Admiral will use Pittsburgh bonded glass
in high-end color sets (pp. 18 & 21).
HOWARD W. SAMS & CO., unique clearing-house for electronics-
service data, expanding into aviation and other fields (p. 19).
EIA FM STEREO "fact book" for trade & public to be considered at
annual convention this week. Pres. Davis to be re-elected (p. 20).
WAR OF WARRANTIES. Magnavox apparently will have to go it
alone with its one-year labor & parts guarantee (p. 21).
PHONO SALES IMPROVE, March retail figures showing increase
from February (p. 22).
Other Departments
AUXILIARY SERVICES (p. 5). NETWORKS (p. 10). TECHNOLOGY
(p. 12). FILM & TAPE (p. 13). PROGRAMMING (p. 15). PERSONALS
(p. 16). STATIONS (p. 16). FINANCE (p. 23).
FCC REORGANIZATION NEAR DEATH: President Kennedy's FCC reorganization plan (Vol.
17:20 pi 2) appears to be as good as dead, suffering from (1) failure of White House regulatory-agency advisor
James M. Landis to do his political homework, (2) FCC Chmn. Minow's NAB convention speech, (3) broad-
casters' political influences, and (4) rickety draftsmanship.
Virtual death sentence on controversial plan was delivered May 19 by House Commerce Committee
Chmn. Harris (D-Ark.), who told Govt. Operations Committee (see p. 6) that it was "objectionable," should be
killed. On FCC matters, no member of Congress carries more weight in Congress than Harris — yet he wasn't
consulted before President sent proposals to Capitol Hill April 27.
Harris testimony seemed enough to seal fate of controversial proposals to streamline FCC proced-
ures, which may be called up this week for House vote on resolutions to disapprove. But the plan already
was tottering under blows from other directions.
Republicans aimed crossfire of criticism at President's plan, seizing on Minow's NAB speech (Vol.
17:20 pi) as ammunition for charges that FCC reorganization would permit Minow to become Commission's
dictator — and that he would then apply "program control" on broadcasters. And other witnesses — including
Federal Communications Bar Assn, spokesmen — ripped into legal language of plan as confusing if not sinister.
Commission's own 4-3 stand against President's plan probably fitted Congressional nails into coffin.
But Chmn. Dawson (D-Ill.) and other Operations Committee members — Democrats & Republicans — already had
heard enough objections to weigh down lid.
Agency advisor Landis himself was dejected. Almost unnoticed, he sat through FCC-plan hearing at
one end of room, listening silently as attack after attack was leveled at his White House handiwork. Dawson
2 MAY 22, 1961
gave him no chance to take stand in defense. ("Why should I?" Dawson said when we asked him if he'd call
Landis. "So far as I'm concerned, it's the President's plan.")
"They have too much misinformation already to need more from me," Landis told us ruefully during
break in hearing. He said some witnesses "didn't know what they were talking about,” but conceded that
Harris probably had reason to raise questions about some legal language in plan.
Landis voiced little hope that FCC plan would survive House vote, but said he didn't think there was
any chance that it could be withdrawn by White House for revision to satisfy complaints against it. He told
us his best hope was that Congress would now do its own legislating to accomplish plan's objectives of more
efficiency & flexibility in FCC operations.
Where does this leave Minow? And FCC? Our guess is that the situation is roughly as before the
plan was submitted. FCC majority is still there but it won't be able to move as fast as plan would have
permitted. On the plan, Minow had Democratic Comrs. Craven & Cross with him. Comr. Bartley was the only
Democrat opposed, joining the 3 Republicans. One observer stated: "If Kennedy couldn't get this through, it
cuts Minow off at the knees." Another disagreed: "It got Craven & Cross on his side — even though they
frequently oppose Minow's thinking — so maybe it shows that the party lines work."
In any event, all Commissioners agree that changes in the law are needed to give FCC more flexibility
in delegating its work — and they're bound to come sooner or later.
THE PUBLIC LIKES MINOW, BUT — : We've been reading FCC Chmn. Minow's mail. He
certainly has popular support — but whether that means anything in light of Congressional opposition (see
p. 1) remains to be seen.
Reaction to Minow's NAB convention speech is unprecedented in FCC history. His staff has lost
track of number of letters, wires & cards, let alone phone calls — but it's something over 2,000. Most are in
response to news reports & editorials on the speech, but some were prompted by his "Washington Conver-
sation" interview on CBS May 14, some to columnists' analyses, some to his letter to TV Guide.
Letters are from everywhere, from all kinds of people, even a few broadcasters — and Minow's staff
says that not more than 35 of the 2,000-plus are even slightly critical. Intensity of feeling expressed is remark-
able. Letters are peppered with "Bravo," "Hurray," etc. Most are from parents, but there's also heavy response
from physicians, ministers, educators, judges, ad agencies, publishers, TV writers & producers — even a few
network employes, some with substantial jobs.
There are many specific complaints about local station practices, and some of them were forwarded
to FCC's Complaints & Compliance Div. for investigation. Quite a few asked to be informed when local sta-
tion license renewals expire and when local hearings will be conducted.
Letters are unusually literate, about half of them typewritten, many on letterheads, and include an
unusually large proportion from men. Many include clippings of editorials, news stories & columns. There
are a few from Congressmen. Minow's staff reports that many congratulatory calls came from Capitol Hill.
Staff is now analyzing mail, will evaluate response in terms of 30-some factors. For excerpts, see p. 3.
FINANCIAL BOXSCORE ON ELECTRONICS: At-a-glance fiscal history of leading elec-
tronics & broadcasting firms is enclosed with this issue as 1961 Supplement No. 6. This year's updating of our
financial-data tables included the addition of 28 companies, for a total of 180 firms in 34 pages.
Whatever your interest in electronics & broadcasting, we believe you'll find Supplement No. 6 a val-
uable year-long reference. For each company, the following data is listed: Capitalization, debt, sales, pre-
tax earnings, net profit, net per share, dividends, total assets, stock price range. Material is listed for every
year from 1950 through 1960 or first quarter 1961.
All top publicly-owned companies in broadcasting, consumer electronics, components, military &
industrial electronics are included in the tables, which are prepared for us annually by Greenebaum &
Associates, the Chicago financial firm specializing in electronics, headed by Edgar N. Greenebaum Jr.
Extra copies of the 34-page financial supplement are available at $1 each, 10 for $7.50 and 25 for
$12.50, and may be ordered from our publication office at Radnor, Pa.
VOL 17: No. 21
3
NIELSEN'S STATE’OF -THE-T V-UNION : Latest annual review of TV & radio by A. C. Nielsen
Co. was off the press last week, and ready for distribution to that company's subscribers, admen and others.
It came in the form of 2 booklets, “Television '61" and "Radio '61." Highlights of the former:
TV home & station growth: 1950's total of 4.2 million TV homes nationally had leaped to
45.2 million in 1960 and by January of this year was 46.9 million. Viewing in these TV households was di-
vided among some 600 U.S. & foreign stations — as against only 98 in 1950.
Viewing levels: The average U.S. TV household watched TV for 6 hours, 4 minutes daily during
January-February of this year. By regions, daily viewing was lowest per-household in the South (5 hrs., 47
mins.), highest in the East-central states (6 hrs., 56 mins.). Peak period of viewing was in mid-evening (8-9
p.m.), when 31.6 million TV families — slightly more than two-thirds of the total — had their TV set (or sets) on.
Audience composition: More women than men watch TV, and it's only during the late after-
noon (5-6 p.m.) that children outnumber women to some extent. In the 7-8 p.m. evening period — a "family"
viewing hour — 11% of the audience in the average TV home consists of teen-agers, 24% are children, 29%
are men and 36% are women.
Viewing by program type: Women outnumber men in the audience of the fast-draw Westerns
(39% vs. 32%) and suspense-mystery shows (45% vs. 34%). More women than men can also be found in the
TV audiences for general drama, variety, quiz, situation comedy, adult serials — and informational shows.
Copies of the booklet can be obtained upon request from A. C. Nielsen Co., Best. Div., 2101 Howard
St., Chicago 45, 111.
More about
Minow
MONITORING MINOW’S MAIL: Herewith are excerpts
from letters received by FCC Chmn. Minow after his
speech at the NAB convention (see p. 2) :
An Alabama judge of a juvenile domestic relations
court: TV is “debasing the level of our culture.”
A Congressman: One problem is the rates charged for
occasional use of cable facilities — “5-6 times the amount of
the rate enjoyed by the networks as large users.” He
urged Minow to investigate.
An ad-agenev vp: “Mr. Minow is to be congratulated
for laying the blame for poor TV standards at the feet
of the chief perpetrators — the broadcasters. And his
remarks could well have been broadened to include radio
broadcasters— the Deans of the Rating-Book-School of
Sales Philosophy.”
An Illinois official of a juvenile officers assn.: “We
heartily approve.”
A divinity-school professor: “Yours is a superb, spe-
cific, constructive indictment of contemporary TV.”
A former member of FCC’s network-study staff: “I
deeply regret that the FCC was not at that time [during
network study] under your forward-looking leadership
because, had this been the case, I believe that highly meri-
torious recommendations by the staff would have received
more fruitful consideration.”
A book publisher: “I couldn’t agree with you more.”
An anonymous network employe: The networks’ atti-
tude is “the public be damned.”
A former NBC announcer: Broadcasters are “porcine
feeders at the public trough.”
A magazine editor: “Aside from its eloquence, your
speech is the most encouraging thing that’s happened in
TV in 15 years. ‘Freedom of the press’ will be cited against
you, but it’s a false issue.” “
A TV film-series producer: Suggested that networks
put their public-service programs on at the same time so
that they aren’t beaten in ratings by entertainment pro-
grams.
A woman from Plainfield, N.J.: “If you think you are
going to decide what programs are going to be shown on
TV, you can go to hell . . . Kennedy is trying to be a
dictator and that goes for you too.”
First Minow Editorial: WDSU-TV & WDSU New
Orleans have sent us a copy of their editorial put on the
air May 12 in answer to FCC Chmn. Newton Minow’s NAB
speech of May 9. While agreeing with Minow’s request
for improved service to the public, more informational
programs, diversification of programs and upgrading of
quality, the station set forth its reservation about the new
policy: “It seems to us this represents, if not censorship
in the usual sense, at least a step toward censorship.”
Continued the editorial: “There is no assurance [that a
7-man government board intruding on programming]
would make for better programs. For instance, if the
government insists on a station carrying a greater quan-
tity of informational programs, that doesn’t insure they
will be of high quality.”
Butler Attacks Minow: FCC under new Chmn. Minow
is being guided toward “revolutionary decisions” in such
TV fields as programming, network option-time and edu-
cation, Sen Butler (R-Md.) warned his constituents in a
newsletter. A member of the Commerce Committee, he
said good TV program balance should be left to broad-
casters themselves, not to “dictatorial pronouncements by
any one man” such as Minow.
NAEB to Hear Minow: FCC Chmn. Minow will keynote
the convention of the NAB-affiliated National Assn, of
Educational Bcstrs. in Washington Oct. 23. -
4
MAY 22, 1961
‘BETTER’ TV AT LEAST A YEAR AWAY: The upgraded TV
demanded by FCC Chmn. Minow (Vol. 17 :20 pi) is at
least a year off, in the opinion of most Hollywood
TV-film executives (see also p. 5). Taking a steady
look at the hard facts of TV life, they base their
estimates on (1) economics, (2) network & ad-agency
involvement, and (3) the calendar time needed for
the preparation of improved series.
The Hollywood estimates are conditioned on the as-
sumption that networks and ad agencies would take the
drastic measures necessary to improve quality — greenlight-
ing projects hitherto forbidden as non-commercial, and
putting out the additional money needed to hire better writ-
ing, direction and producer talent. More than one executive
told us that TV is in no position to compete with the movies
for such talent, since by Hollywood budgetary standards
the TV show is a B picture.
TV can be improved, they said, but to meet the stand-
ards apparently sought by Minow would require revolution-
ary steps. Sponsors are already paying a maximum for
shows, for example, so where, they ask, would additional
money come from to upgrade series?
While we encountered a few optimists who said better
quality might be forthcoming in 6 months, the majority
could envision no improvement for at least a year, and then
only if there were to be a concerted 3-pronged attack on
the problem by networks, agencies and producers. The
producers alone cannot do it, they contended.
The sharp interest in Minow’s talk pinpoints the fact
that the Hollywood TV-film industry is undergoing a real,
soul-searching self-appraisal. Once aloof from or ignorant
of the FCC and its doings, the industry was forcibly
reminded of its obligations by the FCC investigation held
in Los Angeles last fall. Now comes Minow’s criticism
to take Hollywood still further away from its one-time
isolation. Today there is an acute awareness on the part of
important industry executives of their responsibility.
Our Los Angeles poll to determine how long it would
take to get better shows on the air drew these replies:
Dick Powell, pres., Four Star Television: “It would
take a minimum of 6 months preparation just on scripts.
The problem is mostly one of economics . . . Our difficulty
is that we are competing with the movies for talent, and
our budgets don’t allow such competition. For example,
Wendell Mayes was a good TV writer. Today he gets
$100,000 a screenplay working in movies. Nobody in TV
can touch that. Still I think TV can be improved . . . Minow
said quality is bad because authority is vested in the hands
of 3 or 4 men. Producers have nothing to do with it,
because we must make it for those 3 or 4 men. A lot of
good stories come across my desk that nobody will try
because they are not considered commercial in TV. In
movies a producer can gamble on such stories; not in TV.
Perhaps pay TV in some form will help. Here the producer
would be allowed to gamble.”
Robert Weitman, production vp, MGM-TV: “If the
networks & agencies gave us direction and told us what
kind of quality they wanted . . . you would see an improve-
ment in the early part of 1962, and on some shows, this
fall. We have already been meeting with the networks
and discussed shows sans excessive violence. I think that
the networks & agencies, keeping Minow’s remarks in mind,
will think in terms of fresher kinds of programming. If
you have good shows intelligently, not insultingly, written,
they will be fresh in content. This is preferable to doing
formula pieces and shrapnelling them to meet a deadline.
Producers are bending every effort to get quality. One of
the answers might be for the sponsor to take the rubber-
band off his wallet and let us get better talent. TV is
limited by economics. We know what Minow is talking
about. But you can’t do it with mirrors — you do it with
people. Planning as far ahead as a year is also helpful.”
Hubbell Robinson, pres., Hubbell Robinson Productions:
“There couldn’t be an improvement before the fall of
196.2. This kind of thing requires long & careful plan-
ning. You should have a year to prepare. Minow’s state-
ment is a pointed challenge to every phase of the industry
to re-invigorate TV entertainment with imagination, daring
and the willingness to adventure that originally made it a
national habit. Anyone who urges invention rather than
imitation as the industry’s standard of excellence is point-
ing in the right direction . . . There is a very direct relation-
ship between the amount of time you have to prepare a
series & the quality of that series.”
Jerry Thorpe, programming vp, Desilu Productions:
“It would take the better part of a year to improve pro-
gramming. It takes that long to get shows off the planning
boards and on to film. If there were a change in the
present thesis, programs might have to go live to accommo-
date it. Minow is an energetic, sincere young man. He’s
right in that there is room for improvement. We could stand
more diversity in our programming. There is difficulty in
this because TV is an advertising medium. The sponsors’
reliance on ratings is conducive to trends, so that there is
a sameness & repetitive quality in the programs which
makes TV so vulnerable to criticism. Minow’s remarks
can’t help but make us try harder . . . [But] the economics
make it prohibitive in trying for quality. I don’t see any
relief. From the advertisers’ standpoint, they are spending
the maximum amount of money now. Some version of pay
TV may be the answer.”
Ben Brady, producer: “If Minow wanted to expostu-
late, he might also have said ‘the situation between Russia
and the U.S. is a deplorable wasteland.’ He has got to sit
down & find out why it’s this way. Any improvement will
not be immediate. Next season’s shows were sold months
ago. The situation in a large measure is the result of the
public wanting certain kinds of shows. Regardless of what
we may think of ratings, we know a large part of the
audience likes shows such as Gunsmoke and The Untouch-
ables. You can’t turn the system upside down to satisfy
a few. You can’t eliminate the fact that the public wants
certain shows others may not like. The situation among
buyers, sellers and creative minds is one in which every-
body is afraid to take an original step. There will have to
be some guts displayed by networks & producers, to come
up with something other than cops-’n’-robbers, Westerns
and comedies. This can be done only when the people in
charge show more courage. Minow was probably simply
reflecting a vast area of dissidents . . . The FCC is out to
improve TV and this looks very good in the papers. It’s
political to a large extent. The hue & cry has been so
broad that something may be done. The administration,
while getting good publicity from this, should remember
that many of the TV companies are publicly-owned and
are in business to make money for their stockholders.”
CBS to Rerun Playhouse 90: Viewers who’ve mourned
the death of live TV drama have a rerun treat in store
this summer when CBS-TV will repeat 13 Playhouse 90
shows^ Hosted by Richard Boone, the series has been slotted
opposite NBC’s Purex reruns Tue., 9:30-11 p.m.
VOL 17: No. 21
5
New York Not Talking Much: Although AB-PT Pres.
Leonard H. Goldenson was fast off the mark with a reaction
to FCC Chmn. Newton N. Minow’s recent blast at TV (Vol.
17:20 pi), the other 2 networks last week continued to play
whatever reactions they had close to the vest.
Said CBS-TV, officially: “Still no comment.”
Said NBC-TV, officially: “No comment— and there
isn’t likely to be any.”
At management level, some executives said they
thought Minow had softened his approach considerably
during a pre-taped Washington Conversation visit televised
by CBS May 14.
Network sources did tell us that Minow’s views of
network TV “aren’t likely to cause any major changes in
the present fall program lineups.” And at the AB-PT
stockholders meeting last week (see p. 23), Goldenson said:
“We are re-organizing our format to conform to Minow’s
menu . . . ABC-TV is the New Guard in TV, ready to
accept suggestions. It may take a year or 2 before they
are brought to fruition, but we are taking Minow quite
seriously. Our platform has always been greater com-
petition at the market place. We thrive on it.”
With “we cannot do things overnight,” he pointed out
that program plans are made one to 3 years in advance and
that ABC’s schedule for the coming season would remain
substantially unchanged.
Goldenson also said that the best way to improve tele-
vision is without government control or dictation of pro-
gram content, adding: “This objective can best be achieved
within the context of our present democratic & free enter-
prise system.”
* * *
The FCC Blues: They sang of Newton Minow at New
York’s annual Ad Man’s Jazz Bash held by RTES at Hotel
Roosevelt May 17. Balladeer Steve De Pass wrote & sang
the lyrics & music. The chorus (think Calypso) : Newton N.
Minow is a brand new chairman, Watching the air man.
Better beware man, Newton N. Minow is a brand new chair-
man, Chairman of the FCC. Words of one verse ran:
We’re not gonna have a TV wasteland, Newton’s gonna set
the course, Many old ideas have been displaced man, Tele-
vision is a basic natural resource. Another verse: Stations
who would renew your federal license have no guarantee,
you must justify publicly your existence, interest, conven-
ience and necessity.
Editorializing on Minow: Radio WWDC Washington
took FCC Chmn. Minow at his word, going all the way in
accepting his recommendation that stations editorialize,
by broadcasting: “Who has not viewed with alarm the fist
fights & the gunplay on TV screens ? But when the chair-
man of a govt, bureau asserts that his agency is in a
position to decide exactly what the needs of the nation are,
this station believes that something more dangerous than
trivial TV programming is advocated. Mr. Minow professes
to oppose govt, censorship. Yet in the same speech, broad-
casters are told their licenses may not be renewed. The
audience got the message. We hope it is not swallowed
without a protest. The broadcasters of a free country can
never serve the nation’s need when they become merely the
vehicle for official govt, views. Indeed, the very right this
station is asserting now by stating an opinion critical of
a govt, official could not exist in a broadcasting climate
controlled by official edicts & whims.”
Why ‘Better’ Programming is Uphill Fight: A new sur-
vey of viewers in the Milwaukee area by WTMJ-TV
indicates that the category they would most like to see
increased is sports — 44.3% said they wanted more sports.
Close to that figure — 44.2% — said they wanted more
“discussion of serious subjects,” but only 4.2% of viewers
rated this same category as best serving their needs.
“Symphony, opera, ballet” category was requested by
19.2% more viewers, but only 2.2% labeled these as best
serving their needs. More religious programming was
requested by 22.2%, but only 2.9% listed these programs
as best serving their needs.
Of the top 50 favorite shows named by Milwaukee
viewers, only one was primarily an informational program
— in 47th place.
Hill Reacts to Minow: May 15 Congressional Record
contained both pro & con reactions to FCC Chmn. Minow’s
NAB speech — Rep. Derounian (R-N.Y.) inserting David
Lawrence’s May 11 “anti” column, Sen. Neuberger (D-
Ore.) inserting John Crosby’s May 15 favorable comments.
FCC Awards: The annual FCC program to recognize
achievement & tenure will be conducted May 26. Comr.
Hyde will receive a 35-year pin — meaning he was working
on radio regulation just at the time Chmn. Minow was
bom. Comr. Ford will get a 20-year pin.
Auxiliary Services
New Underwater TV Amplifier: Dynair Electronics
Inc. of San Diego announced a completely transistorized
video line driving amplifier, for use in an underwater TV
application. The amplifier is capable of sending a high-
resolution, 600-line TV picture signal through 3,000 feet
of coaxial cable. It’s for closed-circuit & industrial TV in
underwater & other applications where it is difficult to use
conventional tube-type amplifiers because of power needs.
Add CATV -Station Love Feasts: KLIX-TV Twin Falls,
Ida. has withdrawn its protest against the grant of micro-
waves to Idaho Microwave Inc. to feed a CATV system in
Twin Falls with the 3 Salt Lake City station signals.
Vhf Translator Starts: K4AA & K12AC Lovell, Wyo.
began April 25 & May 6 repeating KGHL-TV & KOOK-TV
Billings, Mont. • K7AA Center, Neb. began April 28 with
KTIV Sioux City, la.
Booster Boosters Permitted: FCC has finalized its
rule making to permit the use of one-watt uhf on-channel
boosters to fill in shadows of areas served by regular uhf
translators.
Vhf Translator CPs: Ch. 11 & 13, Inkom, Ida., to
Inkom TV Assn. • Ch. 13, Boyes, Mont., to Boyes TV
Club • Ch. 4, Imlay, Nev., to Imlay T.V.
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more.
6
Congress
More about
FCC PLAN FOUNDERS: President Kennedy’s reorganiza-
tion plans for SEC, CAB and FTC sailed through some
minor squalls into relatively clear water at House hear-
ings last week — but a storm broke over his FCC plan
and sent it listing, in imminent danger of sinking (see
p. 1).
It took Chmn. Dawson (D-Ill.) and his Govt. Opera-
tions Committee one day to hear pro-&-con testimony on
resolutions disapproving streamlining proposals for the
first 3 agencies — and another full day for the FCC plan
alone. When the 2-day proceedings were over, SEC, CAB
and FTC plans seemed safe, but there were no bets in the
committee room that the President would win on FCC.
As expected, Republican members of Dawson’s Com-
mittee challenged — and Democrats defended — the White
House charts to revamp SEC, CAB and FTC. But with the
exception of Republican FTC member Sigurd Anderson,
who said he thought the plan for his agency was unneces-
sary, Democratic & Republican members of the 3 commis-
sions alike testified that they approved — or could live with
— the new administrative setups.
Attacks on the FCC plan were bipartisan & frequently
vehement. Few voices at the hearing — beyond those of
FCC Chmn. Minow and Comrs. Craven & Cross — were
raised in defense. Opposition swept over all of the terms
of the President’s proposals as drafted by White House
advisor James M. Landis, but centered on language which
the critics said: (1) Put too much power in Minow’s hands.
(2) Went beyond the scope of revisions permissible under
the Reorganization Act. (3) Denied due-process to litigants
in cases.
Harris Argues Against FCC Plan
The sharpest & most significant attack of all came
from Commerce Committee Chmn. Harris (D-Ark.), who
had called in Minow & FCC members for 2 private hear-
ings earlier in the week before his Regulatory Agencies
Subcommittee. After listening to their pro-&-con views,
the Subcommittee voted without reported dissent to send
Harris before the Govt. Operations Committee to urge
rejection of the FCC plan.
“I’m for no one-man commissions,” Harris told Daw-
son. He said the FCC proposals were “objectionable,”
would raise “uncertainty & certainly confusion” and
deprive parties in cases of their traditional rights of peti-
tion—and exceed limits prescribed by Congress in the
Reorganization Act.
Harris said the FCC plan should be voted down by the
House — and that then his Committee should go to work on
hearings & new legislation to take care of the President’s
objectives of increased efficiency & flexibility at FCC. He
was particularly critical of terms of the FCC plan which
would eliminate the Commission’s review staff and abolish
oral arguments on appeals from decisions reached at dele-
gated staff levels.
In a House speech and in later testimony before the
Dawson Committee, Rep. Avery (R-Kan.) also moved to
the attack. Sitting next to Minow at a long table in the
Committee’s tiny hearing room, he said Minow’s now-
celebrated NAB speech demonstrated “a philosophy &
ideology” that threatened broadcasters with govt, pro-
gramming control if not censorship. The President’s plan
would give Minow power to make his own ideas for pro-
MAY 22, 1061
gram improvement effective, Avery protested.
Avery’s testimony was seconded on the floor & at the
hearing by Rep. Springer (R-Ill.). He said the FCC plan:
(1) “Threatens to impair the status of the agency of an
individual body of 7 co-equal members.” (2) “Is not likely
to achieve the objective of more economical & expeditious
administration.” (3) “Attempts to alter radically the pro-
cedure rights of litigants.” Congress— not the White
House — should legislate any needed reforms, he said.
Minow insisted that the integrity & common sense of
commissioners could be relied upon. “All delegations of
duties would be done by all commissioners,” he said. “If
the delegations were abused, I’m sure they’d rescind the
delegations.” He pleaded for authority to cut red tape,
through regular legislative procedures if not through the
reorganization plan. He noted that FCC’s work on “vital
satellite communications” gets interrupted by a whole day
of oral argument on minor radio cases, for example. As for
the plan’s legality, he said that Justice Dept, experts had
passed on it and: “It’s the President’s plan, not FCC’s or
mine.”
Minow also noted that some people were disturbed by
his NAB speech and his views on programming, but said
that his ideas were precisely the same as those expressed
pieviously by FCC in its July 1960 program policy state-
ment (for full text, see Special Supplement No. 7, 1960).
4 Commissioners Oppose Reorganization
Minow presented a point-by-point analysis of the plan,
all of which was designed to stress that the full Commis-
sion retains complete control over the Chairman’s actions.
But 4 of Minow’s colleagues are afraid of the plan—
largely on the basis that it would give too much power to
the Chairman, would allow him to give them chores, would
give him the potential of “rigging” FCC’s work, would give
the President control over FCC because the Commission
Chairman serves “at the pleasure of the President.”
Comr. Hyde said that the plan would shift the power
of the FCC “to a single administrator under the aegis of
an executive-overseer, although still maintaining the form
of an independent commission. If I could assign personnel,
I could control policy.”
Comr. Bartley said: “I have no fear under present
makeup of the FCC, but I don’t know what the future will
bring”— asserting that the President could exert great
control through his choice of a Chairman. He plumped
again for election of chairmen by commissioners.
Comr. Craven, supporting the plan, said: “I have no
fear about FCC’s independence under the plan.”
Comr. Ford offered a meticulously documented brief,
impressing the Subcommittee with his knowledge of the
law, concluding: “My own view is that [the plan] should be
rejected because it threatens to impair the status of the
agency as an independent body of 7 co-equal members;
because it is unlikely to achieve its objective of ‘more
economical & expeditious administration’; and because it
attempts in the name of reorganization to alter radically
the procedural rights of litigants before the Commission,
an undertaking far more appropriate for legislative con-
sideration by the Congress than for executive action pur-
suant to the Reorganization Act.”
Comr. Cross said he couldn’t find “the grave bugaboos
under the bed” discerned by the plan’s opponents. “Unless
the Commission were willing to abdicate its responsibilities
to the Chairman,” he said, “I see no way for the Chairman
to usurp such responsibilities under the proposed reorgani-
zation plan.” He said he had great respect for lawyers
VOL. 17: No. 21
7
practicing before FCC, but “asking them to assist the
Commission in cutting out some of the red tape that goes
under the name of due process is like asking the butcher
to cut out the red meat department and sell only poultry
& fish.”
Comr. Lee wasn’t present, but he submitted a statement
opposing the plan.
Washington staffers of NAB and the networks crowded
into the SRO hearing room to listen to the testimony, but
none testified. For the record, NAB Pres. LeRoy Collins
filed a statement with Dawson, however. He said the
“ultimate goal & purpose” of the President’s FCC plan
were “laudable,” but argued that it “should be rejected &
not allowed to become operative.”
Pres. Robert M. Booth Jr. of the Federal Communica-
tions Bar Assn, summed up its objections his way:
(1) “The right to a full _& complete hearing would be
abolished.” (2) “Elimination of procedural rights [would]
materially increase the workload [of the Court of Ap-
peals].” (3) “Authority to delegate any of the Commis-
sion’s functions is so broad & sweeping that procedures
which might or would be followed cannot be determined.”
(4) “The concept of a bi-partisan Commission would be
destroyed.” (5) “Most of the desired & worthwhile objec-
tives can be achieved [under the Communications Act &
Administrative Procedure Act].”
Privileged resolutions of disapproval of all of the
President’s plans by Reps. Hoffman (R-Ill.) & Monagan
(D-Conn.) can be called up on the House floor this week
for votes, which probably would go against the FCC plan.
Majority House action against the FCC proposals would be
enough to kill them, without any Senate action.
Senate Govt. Operations Committee Chmn. McClel-
lan (D-Ark.) nevertheless scheduled June 6 hearings on all
of the plans. McClellan expects to get reports on them
from other Senate committees before that time. First up,
for a preliminary hearing May 23 by the Commerce Com-
munications Subcommittee under Sen. Pastore (D-R.I.):
the FCC plan.
Chmn. Carroll (D-Colo.) of the Senate Judiciary
Administrative Practice & Procedure Subcommittee mean-
while ran through hearings last week on a bill related to
the FCC reorganization plan. This was Carroll’s measure
(S-1734) to give agency hearing examiners increased
authority in settling cases. The hearings created little
excitement, however.
■
Honors for Hope: Of 100 U.S. Senators, 96 lined up as
co-sponsors of a resolution (S. J. Res. 88) authorizing
President Kennedy to present Bob Hope with a special gold
medal citing the comedian as “America’s most prized
Ambassador of Good Will throughout the world.” Introduc-
ing the nearly-unanimous resolution, Sen. Symington (D-
Mo.) said Hope not only has spread “good works” &
entertained the armed forces around the world, but has
“brought laughter & humor to many millions” in TV,
radio, movie and stage shows.
Add Station-Break Beefs: Rep. Sibal (R-Conn.), a
freshman member of the Commerce Committee, has added
his voice to protests against any network extension of sta-
tion-break commercial time. “An increase every half hour
can only dilute the effectiveness of the ads & annoy the
viewer,” he wrote FCC Chmn. Minow, urging the Commis-
sion to do something. “I cannot believe it would benefit the
TV industry.”
Asks Citizens Board for TV: Coincident with the Emmy
awards (see p. 15), Rep. Ashley (D-O.) came up with some
program citations of his own — none of them “a compliment
to the national intelligence” — and proposed creation of a
Presidential commission for improvement of broadcasting.
Ashley said he doesn’t want govt, censorship of TV &
radio shows. But he introduced a bill (HR-7082) setting
up a National Citizens Advistory Board on Radio & TV,
composed of “11 outstanding private citizens prominent in
the fields of education & communications, or in the civic,
cultural or religious life of our country.”
Appointed by President Kennedy, Board members
would “make a continuous study of programming trends &
make annual recommendations, including suggested legis-
lation, to both the Congress & FCC.” The Board would also
“study the nature & composition of groups which exercise
effective control over programming.”
The national need for such a supervistory group is
apparent, Ashley told the House.
AT&T Criticizes NASA: The National Aeronautics &
Space Administration seems to be dragging its feet on pro-
posals that a rocket be supplied to get an experimental
communications satellite off the ground, AT&T vp-chief
engineer James E. Dingman told House space investigators.
“All we ask is the opportunity to go forward without delay,”
Dingman said under questioning by members of the Science
& Astronautics Committee at a hearing on space com-
munications prospects. Dingman said AT&T filed its rocket
request with NASA last Dec. 14, but that no decision on it
was expected before June. If the rocket is provided in time,
AT&T plans to place an experimental satellite in orbit
early next year — with AT&T reimbursing NASA for the
cost of the launcher — Dingman said. Representatives of
GE, RCA, ITT and other major companies involved in FCC
proceedings on ownership & operation of space communica-
tions (Vol. 17:19 pl6) told the Committee that satellites
should be launched & controlled by an industrial team. But
Dingman disagreed. “We prefer our own proposal,” he
said. “It’s more in the public interest.” Sen. Bridges (R-
N.H.) later took the Senate floor to praise AT&T for its
satellite plans. He called on NASA to “give careful study
& consideration” to the AT&T proposals — particularly its
“magnanimous” reimbursement offer.
Tower Controls Voted: The Senate has passed & sent
to the House an FCC-requested bill (S-684) requiring
painting & illuminating of unused TV & radio transmission
towers (Vol. 17:19 pl7). As finally approved without
debate, the measure gives FCC the authority to order such
towers dismantled if the Commission finds “there is a
reasonable possibility” they may be a menace to air
navigation even if lighted.
FCC Shuns Police Role: Anti-gambling laws shouldn’t
be written so broadly that FCC will find itself policing
broadcast stations to make sure they aren’t aiding &
abetting race-track bettors in any way, gen. counsel Max D.
Paglin told the House Judiciary Committee. Testifying on
3 bills designed to prevent interstate transmission of
gambling information, he said: “Neither the Commission nor
the communications common carriers should be put in the
position where they would be required to perform law
enforcement functions.” Paglin also pointed out that the
Commission already has the power to prevent stations from
using their facilities in an improper manner.
8
MAY 22, 1061
Educational Television
JFK’S ETV PLAN UNVEILED: Speaking for the Kennedy
administration, HEW Secy. Abraham Ribicoff last
week proposed a 4-year cut-price $25-million federal-
aid-to-ETV program in place of the $51-million govt.-
grant plan, advocated by Sen. Magnuson (D-Wash.),
which was approved by the Senate in March.
In a long-delayed appearance before the House Com-
merce Communications Subcommittee, Ribicoff called on
Congress to junk the Senate’s bill (S-205), rewrite 2
pending House bills and go along with the administration
in a long-range federal-state matching-fund project aimed
at “a nationwide system of educational TV.”
The Cabinet officer, who had sketched his ETV ideas
at the NAB convention a week earlier (Vol. 17:20 p8),
coupled his pleas for the administration’s plan with denun-
ciations of commercial TV for what he said was its failure
to do its educational duty.
Commercial stations, said Ribicoff, “have been derelict
in what they’ve given to the public.” He professed dis-
appointment at the number of public-service programs
scheduled by the networks. “There’s been a lot of talk, but
they’ve never really delivered,” he observed at one point in
the House hearing.
No member of the Communications Subcommittee
headed by Rep. Moulder (D-Mo.) disputed Ribicoff’s opin-
ions of commercial TV. Nor did he run into trouble with
his $25-million ETV prospectus, which he said could be
fitted into matching-grant measures (HR-132 & 5099) by
Reps. Roberts (D-Ala.) & Rogers (D-Colo.).
Commerce Committee Chmn. Harris (D-Ark.), who
sat in on the Subcommittee session, made no pitch for his
own ETV bill (HR-965) which — like Magnuson’s — would
authorize outright $l-million grants to the states & D.C.
The Subcommittee took no immediate action on any of the
varied ETV proposals. But, with White House backing, it
seemed likely that the compromise Ribicoff plan would
become the best bet for ETV advocates at this session of
Congress.
Details of Administration Program
The administration’s proposals (including a separate
4-year authorization of $520,000 for ETV surveying &
planning) envisaged a $25-million federal kitty from which
the states could draw funds — up to the $500,000 each —
equal to amounts they themselves earmark for ETV.
The federal money would be used to buy ETV broad-
casting equipment — not ground or buildings for stations —
and couldn’t be applied to set up single-school closed-
circuit systems, although Ribicoff said city-wide closed-
circuit set-ups probably would be eligible for govt. aid.
Rep. Moss (D-Cal.) was dubious about closed-circuit
applications of the federal-state matching-fund plan, how-
ever. He said that the Commerce Committee’s jurisdiction
was limited to legislation aimed at encouraging utilization
of unused ETV allocations. “I would have reservations
about any program that takes this Committee into the field
of audio-visual aids,” he told Ribicoff.
Ribicoff also recommended: (1) “That provisions be
included whereby state plans may be developed co-opera-
tively into interstate or regional plans.” (2) “That con-
struction grants be made on a project-by-project and not a
state-by-state basis.” (3) That states be encouraged to get
together to pool available federal money and mesh their
ETV plans along network lines.
Supplementing Ribicoff’s testimony was a bulky report
by the Joint Council on Educational Bcstg. which itemized
ETV operations & hopes in a state-by-state survey.
Ribicoff also summarized returns from questionnaires
sent by Harris to each governor, asking about the states’
readiness to participate in a matching-grant ETV program.
Half the governors said they were ready, 8 made “indefi-
nite” replies, others hadn’t been heard from yet — but Rib-
icoff said when all the state returns are in, there’d be a
“high ratio of affirmative responses.”
The administration program would be administrated
by the U.S. Office of Education, but Ribicoff said it would
have no role — financial or managerial — in operating any
ETV station or programming it. There’d be no federal
control of ETV, he stressed: “We don’t want to interfere,
we shouldn’t interfere and we can’t interfere.”
In a prepared statement, Ribicoff told the Subcom-
mittee: “This administration strongly favors a nationwide
system of educational TV. No domestic challenge which
faces us is more crucial than education. Educational TV
could help us catch up on our school work — in which, I
regret to say, we are behind.”
Under questioning by Subcommittee members, he
added that ETV can’t substitute for direct teacher-student
relationships. “One of the troubles of this world,” Ribicoff
said, “is we’re trying to do everything mechanically. I’d
hate to see the day when every one is spoon-fed his educa-
tion by some electronic device.”
The Subcommittee wound up its ETV proceedings with
a classroom-like “teletest” demonstration by Dr. Robert
E. Corrigan & C. Robert Love of Corrigan Associates Inc.,
Garden Grove, Cal. The electronic device permits ques-
tion-&-answer exchanges between teachers & students via
closed or open-circuit ETV.
MPATI Gets Off Ground: After many technical delays &
postponements, the Midwest Program of Airborne TV
Instruction (Vol. 17:19 p9) finally took to the air May 15
for 2V2 weeks of test programming — and first reports from
participating schools spelled success for the 6-state project.
“A little better than expected.” That was the report
at last week’s end from MPATI’s center at Lafayette, Ind.
There were few hitches in Ch. 72 & 76 transmissions of
sample taped courses from a DC6AB plane circling daily
23,000 feet over Montpelier, Ind. Some reception difficulties
were encountered, particularly in hilly areas, but MPATI
technicians said antenna adjustments and tinkering with
uhf-set knobs would take care of most of the trouble.
Excellent reception was reported from Waukegan, 111.,
Decater, 111. and Berea, Ky. — on or beyond the 200-mile
MPATI fringe — and there were few complaints about recep-
tion from such cities as Detroit, Chicago, Indianapolis,
Louisville, Lexington, Lansing and Urbana.
Returns weren’t all in at the MPATI center, and there
was no estimate last week on how many schools or students
may have shared in the ETV adventure. The potentials
were 13,000 schools & 5 million students, but MPATI of-
ficials will be satisfied if the airborne ETV covers 2 million
pupils at the end of its first full year of operation in 1962.
Sample transmissions of lessons in science, biology,
Spanish, music, French, arithmetic, algebra, history and
geography will end June 1. Special summer ETV teacher-
training courses will be transmitted June 19-July 8 to 40-50
workshops in the 6 states. Regular MPATI operations are
scheduled to start in September.
VOL. 17: No. 21
9
The FCC
Network Hearing to Resume: June 20 has been set as the
date for the resumption in N.Y. of FCC’s network hearing
which has been suspended since MCA’s refusal to produce
the testimony & documents wanted by the Commission
(Vol. 17:13 p4). MCA has since challenged in the courts
FCC’s ruling that it produce or else.
The hearing will be conducted at the U.S. District
Courthouse, Foley Square, “for the purpose of receiving
further testimony & documentary evidence regarding the
production, distribution, sale and exhibition of TV pro-
grams.” After the turmoil generated by FCC Chmn.
Minow’s speech at the NAB convention, it can be assumed
that greater attention will be drawn to the hearings than
they’ve received to date. The Commission will issue its
witness list later.
The House Appropriations Subcommittee, under Rep.
Thomas (D-Tex.), released FCC’s March 23 closed-door
testimony last week, and it indicated that Comr. Ford, for
one, is quite hipped on the subject. Consider this exchange:
Thomas: Your Office of Network Study, what do those
people do ?
Ford: At the present time we have a hearing in
process in which we are trying to develop who controls &
who owns programming.
Thomas: Well, you know who controls it. We have
been studying that for 10 years. We gave the $100,000 for
that study 4 or 5 years ago.
Bartley: They took us to court.
Thomas: Who took you to court?
Ford: We are finding out that different people con-
trol it than we thought control it.
* * *
MCA Appeal Opposed: Dismissal of an MCA-Taft B.
Schx-eiber appeal to the D.C. Court of Appeals against
FCC’s network-investigation authority (Vol. 17:13 p4) has
been asked in a joint move by the Commission and Justice
Dept. FCC gen. counsel Max D. Paglin & Asst. Attorney
General Lee Loevinger joined in a formal motion challeng-
ing the Court’s jurisdiction. The pointed out that the case
arose in Los Angeles, where Schreiber refused to testify
about MCA’s TV activities.
N.J. Wants in on WNTA-TV : Representatives of N.J.
Gov. Robert B. Meyner and the N.Y. ETV group which is
buying WNTA-TV (Ch. 13) N.Y. (Vol. 17:19 pl5) are
continuing to discuss Meyner’s campaign to get N.J. a vhf
ETV voice. FCC sources say there’s nothing to the reports
that consideration is being given to letting the N.Y. ETV
group buy WNTA-TV and then shifting one of the remain-
ing 3 non-network vhfs to New Jersey. Rather, they say,
possibilities are that Ch. 13 would remain assigned to N.J.,
requiring that a studio be maintained in that state, in
addition to N.Y. studios, or that Meyner might make a deal
with the N.Y. educators which would give a specific per-
centage of time for N.J. originations. Another possibility
is that Ch. 13 might be operated on the same basis as the
Port of N.Y. Authority, the public body which runs tunnels,
bridges, etc. and has representation from N.Y., N.J. & Conn.
KJEO Sale Approved: The $3 million transfer of uhf
KJEO (Ch. 47) Fresno, from the estate of the late J. E.
O’Neill to Shasta Telecasting Corp. (Vol. 17:10 p!3), has
been granted by FCC.
FCC Considers License Fees: FCC Chmn. Minow is hot
about getting licensees to pay the govt, a fee for their
licenses, reflecting the views of the Budget Bureau which
has for years tried unsuccessfully to persuade Congress to
authorize the charging of fees by FCC and similar regu-
latory Agencies. In testimony before the House Appropria-
tions Subcommittee March 23, released last week, Minow
said: “I personally am very much for it. I think not just
broadcasting. We have these hundreds of thousands of
amateur broadcasters. It is like applying for a driver’s
license.” The rest of the Commissioners generally favor
the concept but they believe that all agencies should begin
the practice, that FCC shouldn’t be singled out now. In
1954, FCC proposed a system of fees but the Senate
Commerce Committee asked it to hold everything pending
a “study.” The industry unanimously opposed fees at that
time. Nothing has happened since. In 1954, FCC proposed
to collect $3 million annually to apply toward its $7-million
operating budget (Vol. 10:5 pl6).
Space Treaty Drafted: “Draft preliminary views of the
United States” on international frequency-allocation agree-
ments for space programs have been prepared by FCC.
In a “notice of inquiry” inviting comments by June 23, the
Commission said the U.S. proposals cover such subjects as
satellite communications, space research, “aeronautical
mobile route service.” The draft was written for the State
Dept, in consultation with OCDM and the Interdepart-
ment Radio Advisory Committee.
Vhf Translator Restrictions: FCC is considering how
to keep stations from extending their service areas via
the use of vhf translators, and it’s understood to have 2
ideas on tap: (1) Prohibit the ownership of translators by
stations except for filling in shadows within their Grade A
contours. (2) Prohibit support of translators, direct or
indirect, by stations, except for fill-in purposes.
Option Time Maneuvering: Networks & affiliates have
decided not to fight FCC’s request that the Court of Ap-
peals send the option-time case back to FCC for further
rule making (Vol. 17:19 p2). Apparently, they concluded
that they could best get their licks in before the Commis-
sion in its new go-round.
WSAZ-TV Winning Against AT&T: The 2-year-old
fight of WSAZ-TV Huntington-Charleston, W. Va. against
AT&T, in which the station seeks a refund for networking
payments during the April 29-Sept. 28, 1959 period (Vol.
15:41 p7), reached near-final stages last week when FCC
examiner Herbert Sharfman held that AT&T should give
$14,541 to the station.
FCC Allocations Actions: (1) Finalized the reservation
of Ch. 24 for ETV in Ogden, Utah, Comrs. Lee & Craven
dissenting. (2) Proposed the substitution of Ch. 20 for
Ch. 62 in Detroit, at the request of Ch. 62 CP-holder
WJMY (formerly WRMP-TV). (3) Proposed the addition
of Ch. 19 & 25 to Huntsville, Ala.
Propagation Report: Vhf-Uhf Field Strength Measure-
ments, summarizing results of many recording projects by
FCC monitoring stations, is now available from the Com-
mission’s Technical Research Div.
Dual-City Tag Rejected: FCC has denied the request
of KOCO-TV Enid, Okla. for permission to identify itself
also with Okla. City, Hyde, Craven & Cross dissenting.
Allocations Shift Sought: WTVK (Ch. 26) Knoxville
has petitioned FCC for the drop-in of Ch. 8 to which it
wants to shift.
10
MAY 22. 1961
Networks
Those Unsold CBS Segments: CBS found a real sales
problem on its hands last week. So far, that network —
alone among the 3 — has been trying to maintain a policy
against selling its prime-time hours after 8 p.m. on a
participation basis (which, in the case of ABC-TV, can
mean as many as a dozen different sponsors alternating on
a 60-min. film show). Several full-sponsorship & alternate-
sponsorship deals have been locked up in these hours for
fall, but CBS has now found itself stuck with more than a
half-dozen 30-min. openings each week — and is quietly
thinking of switching sales tactics.
Here’s a quick rundown on week-night availabilities
as-yet-unsold at CBS: Mondays — alternate weeks of Pete
& Gladys, 8-8:30 p.m.; all of I’ve Got a Secret, 10:30-11
p.m. Tuesdays — alternate weeks of Dobie Gillis, 8:30-9
p.m., and Ichabod, 9-9:30 p.m. Wednesdays — an alternate-
week 30-min. portion of Checkmate, 8:30-9:30 p.m. Thurs-
days— virtually all portions of Frontier Circus, 7:30-8:30
p.m.; all of The Investigators, 9-10 p.m.; all of CBS
Reports (and other public-affairs shows like Face the
Nation which alternates with CBS Reports on 4th week),
10-11 p.m. Fridays — Eyewitness to History, 10:30-11 p.m.
CBS’s next move would appear to be fairly obvious.
By admitting to its sales problems in lining up full-
sponsorship deals, the network was also, in effect, indicat-
ing to major-sponsorship advertisers already signed that
they may soon find themselves sharing shows with partici-
pation sponsors. The policy concerning prime-time partici-
pations hasn’t been officially scrapped — but it certainly
seems to be under heavy pressure.
First to emerge as CBS nighttime participation car-
riers will probably be The Investigators, Checkmate, and
Frontier Circus — all 60-min. film shows. Because of the
“image” factors involved, CBS Reports and Face the
Nation will probably be sold on a participation basis only
as a last resort. Unsold comedy half-hours present only
a moderate sales problem (since there’s been strong demand
for them this season), and CBS will probably step up sales
pressure rather than convert them to participation vehicles.
Some CBS Affiliation-Deal Details: That new compen-
sation plan first announced at the recent CBS affiliate meet-
ing in N.Y. (Vol. 17:19 p5) is still being kept under official
wraps by the network, but some of its key details are: (1)
To ease station pangs about parting with local-option time
periods for network shows, the usual straight compensation
formula (about 30% of the network gross dollar) is being
abandoned in favor of a sliding-scale arrangement which
can rise to 50-60% (at the end of the scale) when a station
carries the full roster of CBS network shows. (2) In
effect, the arrangement is aimed at capturing for the
network a number of marginal slots which stations have
preferred to keep for their own use in programming local
or syndicator-distributed shows. As we reported earlier,
the new formula is designed (as stated by CBS affiliate
relations vp William B. Lodge) to reverse the “built-in
incentive” toward station use of syndicated shows, which
up to this point invariably net a station more ad dollars
than do network-fed national shows.
NBC Cameraman Captured in Laos: A helicopter
carrying NBC cameraman Grant Wolfkill and 3 other
cameramen, unidentified, was shot down over rebel territory
last week. Pathet Loa rebels reported Wolfkill was safe.
NETWORK SALES ACTIVITY
ABC-TV
Walt Disney Presents, Sun. 6:30-7:30 p.m., part. eff. July.
Purina Mills (Gardner)
SurfSide 6, Mon. 9-10 p.m.; Naked City, Wed. 10-11 p.m.,
part. eff. Oct.
Speidel (M-E Productions)
The Roaring 20’s, Sat. 7:30-8:30 p.m., part. eff. Oct.
General Cigar (Young & Rubicam)
Daytime programming, Mon.-Fri., part. eff. Oct.
Thomas Leeming (William Esty)
The Steve Allen Show, Wed. 7:30-8:30 p.m., co-sponsorship
eff. Oct. 4.
Pepsi-Cola (BBDO)
CBS-TV
National Football Game of the Week, Sat. 4:30-5 p.m.;
Bowl Games, part. eff. Sept. 23 & Dec. 16.
General Motors (Campbell-Ewald)
Daytime programming, Mon.-Fri., part. eff. May.
Scott Paper ( J. Walter Thompson)
Curtis Publishing (BBDO)
The Defenders, Sat. 8:30-9:30 p.m., part eff. Sept. 16.
Brown & Williamson Tobacco (Ted Bates)
Lever Bros. (Ogilvy, Benson & Mather)
Kimberly-Clark (Foote, Cone & Belding)
NBC-TV
The Bullwinkle Show, Sun. 6:30-7 p.m., full-spon. Sept. 24.
General Mills (Dancer-Fitzgerald-Sample)
The Dinah Shore Show, alt. Fri. 9:30-10:30 p.m., co-sponsor-
ship eff. Oct. 6.
American Dairy Assn. (Campbell-Mithun)
The Sunday Mystery Theater, Sun. 9-10 p.m., part. eff. Aug.
Mennen (Grey)
The Americans. Mon. 7:30-8:30 p.m.; The Outlaws, Thu.
7:30-8:30 p.m.; The Shirley Temple Show,
Sun. 7-8 p.m., part. eff. June 4
Walt Disney Productions (no agency)
Bonanza, Sun. 9-10 p.m., full-sponsorship eff. Sept. 24.
Chevrolet Div. of GM (Campbell-Ewald)
Daytime programming, Mon.-Fri., part eff. May 9.
Procter & Gamble (D-F-S)
CBC Previews Its Financing: The Canadian network
expects its ad revenues to contribute some $40 million to its
fiscal 1960-61 operating budget of $102 million, Pres.
Alphonse Ouimet said last week. The balance will be made
up by the government. For the 1961-62 fiscal, he forecast
a $5-million drop in ad revenue, because of competition
from Canada’s new independent TV stations & network,
and a rise in operating costs to about $110 million.
NBC Nielsen Needles CBS: CBS’s Arbitron rating
victory for the May 5 coverage of Project Mercury (Vol.
17:20 pl4) may be short-lived, and NBC’s traditional
battle cry — “wait for the national Nielsens” — may pay off
again, or so indicated the 24-market Nielsen figures tabu-
lated last week. “The first authoritative measurement of
the May 5 TV audience,” (according to NBC), gave NBC a
2-to-l lead in both rating & share. Average figures for the
10:15-11:30 a.m. period of the actual Mercury shot and the
12:45-1:30 p.m. follow-up coverage: NBC scored a 14.2
rating and 49% share, CBS a 7.6 rating and 26 share, ABC
a 4.1 and 14 share. ' * . .
VOL. 17: No. 21
11
Advertising
MORE ACTION ON LONGER STATION BREAKS: Two un-
expected moves last week freshened the controversy
over the network trend to longer station breaks.
Young & Rubicam, the first agency to register a loud
protest against stretched-out station breaks (Vol. 17:16
p7) , became the first agency to take a positive step toward
putting a firm curb on them. In a new contract with NBC-
TV on behalf of Gulf Oil Corp., Y&R inserted an unusual
clause. Its gist: If any NBC o&o or affiliate is found to
be triple-spotting before or after a Gulf-sponsored network
show on NBC, the station will be canceled promptly from
the Gulf network lineup. Y&R Pres. George H. Gribbin
said that he planned to recommend to other Y&R clients
that they follow a similar policy in network contracts.
NBC accepted the clause {possibly because Gulf will
sponsor a hard-to-sell public-affairs show, Here & Now,
this fall) without serious protest, but declined to comment
on the precedent-setting contract.
Said Y&R’s Gribbin: “We feel that there is already
adequate time for commercial messages on TV. Any
further extension of commercial time will only lead to
still further extension. The time to stop this expansion is
now, not later.” Apparently, Y&R feels that it’s too late
to stop the stretch-out of station breaks from the present
30-sec. length to 42 secs. — but it’s not too late to prevent
triple-spotting during the local breakaways.
Support for the longer station breaks, meanwhile,
came from a relatively unexpected source. Station rep-
resentatives are often in the position of opposing new
network commercial policies, on the theory that many of
them (participating shows, programs telecast in marginal
hours, etc.) are actually devices to siphon off the cream of
spot-TV revenue. This time things were different, and the
reps officially voiced their support of network station-break
plans last week through the Station Representatives Assn.
Said SRA dir. Lawrence Webb, in a letter to major
advertisers & agencies: “Member firms of SRA applaud
the plan . . . The increase to 42 seconds will greatly
enhance the ability of stations who are allowed this extra
10 seconds between network programs to increase the
efficiency & flexibility of their operations, thereby providing
better service to the viewing public & the advertiser.”
L&M Switches Agencies: Ending a 5-year association
with McCann Erickson, Liggett & Myers switched some $11
million in billings ($5.5 million in TV) for Chesterfield,
Oasis and Duke to JWT. L&M offered no official explana-
tion for the switch, but it would seem the firm was less
ecstatic than M-E over recent sales figures for its 3 cigaret
brands. (Said M-E Chmn. Robert E. Healy: “It is with
pride that I report that Chesterfield sales losses have been
steadily decreasing in each of the last four years.”) Indus-
try sources speculated that the switch was traceable to
M-E’s poor TV track record this season for Liggett &
Myers. Several ABC shows in which M-E recommended
participation were dropped in mid-season because of poor
ratings. The agency’s one high-rated program choice, The
Untouchables, did little to boost L&M’s popularity with
Italian-Americans (Vol. 17:12 p7), and even less to boost
M-E’s with L&M. The L&M switch is M-E’s 3rd major
account loss since April 9 (Bulova and Colgate’s Ajax, each
estimated at $4 million) and it boosts the total of new
JWT business in roughly the same period to $16 million
($2.5 million of new Lever business, the $1.5 million Con-
goleum-Nairn account and Chunky candy, $750,000).
McGannon Memo to Admen: Keep your hands off
programming, TV sponsors have been told in effect by
Westinghouse Bcstg. Co. Pres. Donald H. McGannon,
writing in the AFA’s Repros on broadcasting manage-
ment’s responsibilities for what goes on the air.
“The public interest can be served & the licensee’s
responsibility under the law satisfied when the advertiser
is held to a proper area of influence — the effect of the
programming on the company name, reputation and
products,” said McGannon.
“The advertiser must be limited from influencing the
artistic or cultural content of a program, or from rejecting
a program that seeks to achieve an audience reaction that
is higher in the informational or cultural scheme of things.
“The area of advertiser’s censure is properly limited
to subjective differences of opinion & possible program
content, that if aired, would be derogatory to the company,
its product and its reputation.”
The former chairman of NAB’s TV Code Review Board,
who introduced a repeat performance of Westinghouse’s
public-service presentation (“The Changing Community”)
at the NAB convention in Washington May 8, also called
on sponsors to pay close heed to Code rules.
“It is incumbent upon the broadcasters to resist de-
mands from any third party, advertisers included, when
demands are unreasonable or the net effect of applied
pressure is to distort the resulting creative effort or
reduce it to a level of public appeal that is improper,”
McGannon said.
Why TV Pre-Selling Is a Must: The average super-
market has well over 5,000 individual items on display.
Result: “When a woman goes into a store today, she
doesn’t have much time to browse or study a label [and she]
spends only two-fifths of a second per item.” So stated
Melvin A. Goldberg, Westinghouse Bcstg. Co. research dir.,
to the Annual Conference on Advertising sponsored by the
Babson Institute in Boston May 17. Since personal selling
is impractical or impossible under such circumstances,
Goldberg added, advertising — “particularly TV” — is needed
to pre-sell supermarket products. “Manufacturers ap-
parently have recognized this need for pre-sell [for] in the
10 years from 1949 through 1958, total advertising almost
doubled and TV advertising grew more than 2,000%,”
Goldberg said.
Don’t Oversell, FTC Warns: A product can be good
but TV commercials for it can be so bad that they’re illegal,
FTC’s Daniel J. Murphy pointed out at the same Babson
advertising conference (see story above). The Bureau
of Litigation expert cited several FTC cases in point: “Even
though the quality of the product is not directly in issue,
purchasers may be induced to buy a certain product because
they have been led to believe that it has undergone a valid
test or demonstration.”
TV Blamed for Bad Ad Image: TV commercials which
“invade the household with audio-visual short courses from
Gray’s Anatomy to sell proprietary drugs” are one of the
chief reasons for advertising’s “image problem,” So stated
Burton E. Hotvedt, vp & mgr. of the Milwaukee office of
Brady Co. and senior vp of the Advertising Federation of
America, to a U. of Wisconsin advertising seminar recently.
While much print advertising is “excellent, exciting,
informative and inviting,” Hotvedt said, TV is “loosely
policed.” More industi'y self-policing was needed, he added,
to prevent “haying to add an enlarged volume of govern-
ment restrictions to the creative man’s reference library.”
12
MAY 22, 1961
Brewers Boost TV Dollars 4.2% : Gross time expendi-
tures by brewers in spot & network TV rose from $49
million in 1959 to $51 million in 1960, giving TV 53.9% of
the beer industry’s ad dollars, TvB reported last week. The
top 10 brewers accounted for more than 50% of all the
industry’s ad expenditures in TV, magazines, newspapers
and outdoor, with gross time & space expenditures of $54.7
million in 1960 vs. $49.7 million in 1959. Of this total, TV
accounted for 49.2% last yeai\ magazines 11.5%, news-
papers 9.9% and outdoor 29.4%. Five of the top 10 brewers
spent more than 50% of their 4-media 1960 ad budget in
TV, the bureau added. “TV’s share for all brewers was
higher than its share for the top 10 since smaller regional
breweries make greater use of spot TV and use magazines
far less,” said TvB.
TV as a Recession-Buster: TV ad pressure helped
leading advertisers to fare better during the recent reces-
sion than did the non-TV-using company, Norman E.
(Pete) Cash told the National Sales Executives conven-
tion in San Francisco last week. What differential was
caused by TV use? Said Cash: “Among [3,400 businesses
surveyed by a major bank] , those spending more than 50%
of their advertising budgets in TV had a profit increase of
8.9%. Those who put 25-50% of their budgets in TV had a
profit increase of 5.2%, while those who placed from zero
to 25% in TV had a profit decline of 2.2%.”
Census of 1958 Ad Business: The Commerce Dept, has
published a 6-page statistical analysis of ad agencies in
selected metropolitan areas of over 1 million population.
The data has been culled from the 1958 Census of Busi-
ness. Indicative of the information presented, the analysis
notes a total of 4,240 U.S. ad agencies in 1958, with a
combined revenue of $4,346,909,000. They employed 61,327
persons, paid them $462,345,000. Agency proprietors (dis-
tinct from incorporated firms) numbered 2,343.
JFK Gets Good Rating “Predominately Republican”
advertising & marketing executives think that President
Kennedy — on the whole — turned out a good performance
in his first 4 months in office, according to Printers’ Ink.
The magazine polled 451 members of its executive panel,
reported 51% rated the President’s performance as “good,”
13% as “excellent,” 31% as “fair.” Only 5% thought it
“poor.” And a majority of the executives approved of the
appointment of FCC Chmn. Minow.
Few Advertiser-Controlled Hours Left: Advertisers
will control only 6% of the 78% total network hours per
week this fall, points out a tabulation in Sponsor. The
figures: Of ABC-TV’s 26% hours, only half an hour is
controlled by advertisers; of CBS-TV’s 26, only 4; and of
NBC-TV’s 26, only 2 is advertiser-controlled. Concludes
Sponsor : American network TV is “but 6% hours away
from the British commercial system.”
Mennen Bows to FTC: Mennen has agreed to an FTC
consent order forbidding it to use “deceptive” TV demon-
strations to sell its Mennen Sof’ Stroke Aerosol shaving
cream. In a complaint last Oct., FTC cited “false & mis-
leading artifices” in Mennen commercials in which a skin
diver with a heavy beard was shown shaving under water.
Terms of the order were worked out by Mennen & FTC’s
Bureau of Litigation, then approved by the full Commission.
Ad People: Mitchell J. Epstein named vp, Benton &
Bowles . . . Jack Cantwell, Douglas Coyle, Herbert Vitriol,
Barrett Welch named Sullivan, Colwell & Bayles senior vps.
Technology
ELECTRONIC STANDARDS CONVERTER: Important tech-
nical breakthrough in the field of international TV
exchange was announced at week’s end by ABC engi-
neering vp Frank Marx at the World’s First Interna-
tional Festival of TV Arts & Sciences at Montreux,
Switzerland. ABC, he reported, has a new all-electronic
key to the maze of incompatible TV-picture standards
now in use in different parts of the world.
The long-sought electronic standards converter has
been developed by ABC engineers, Marx said. A TV pic-
ture from any broadcast standard may be fed into the
machine and converted to the standard of any other country
— without using optical, or kinescope, methods. The
converter can change a video signal using any of the
world’s TV standards — 405-, 525-, 625- or 819-line — to any
other of the standards. The converter is valuable for
making video tapes for rebroadcast in other countries, and
for future international exchanges of live TV.
Marx said the ABC converter translates pictures from
one standard to another instantaneously “with no loss of
quality.”
Converters presently in use employ an optical principal
— in effect, a TV camera adjusted to one set of standards
photographs from the face of a picture tube a TV picture
using another set of standards. This type of converter is
used for international telecasts on the Eurovision network.
The ABC converter will be demonstrated and technical
details released next November at the first international
assembly of the Academy of TV Arts & Sciences.
Meanwhile, CBS announced in N.Y. that it is now
operating the only commercially available standards-con-
version facilities in the Western Hemisphere. CBS’s optical
conversion equipment, of West German manufacture, was
used by CBS last summer during the Olympic Games to
convert 625-line Italian signals to the U.S. 525-line standard
for recording on tape. Now installed in N.Y., the converter
is being used to facilitate international TV-tape exchange,
can convert video-tape recordings to or from any of the 3
foreign transmission standards & the U.S. standard.
RCA To Build TV Space Relay: The National Aeronautics
& Space Administration last week selected RCA’s proposal
from 7 submitted to build the government’s Relay experi-
mental communications satellite. Relay, slated to be
launched in mid-1962, will test the feasibility of using
satellites for transoceanic telephone, telegraph and TV
communications. The contract, which will total some
$3,250,000, will go to RCA’s Astro-Electronics Div. in
Princeton, N.J.
Six other proposals were submitted by 9 companies:
Bell Telephone Labs and Western Electric; ITT and GE;
Collins Radio and Ford’s Aeronutronics Div.; Hughes Air-
craft; Bendix; Philco.
The possibility of an even earlier TV-communications
satellite is raised by AT&T, which has its privately devel-
opted project under construction. AT&T said last week
that “if a rocket is made available,” it can launch its
experimental satellite by year’s end. “Our principal inter-
est still is to get our experimental satellite into orbit as an
essential step toward a commercial communications sys-
tem,” AT&T noted. AT&T appeared before Congress last
week to urge NASA to launch its satellite (see p. 7).
VOL. 17: No. 21
13
Film & Tape
Syndicators Salvage Civil War: The conspicuous dearth
of network-level programs geared to the Civil War cen-
tennial was climaxed recently with NBC’s decision to dis-
continue The Americans and ABC’s about-face on the
proposed alternating series The Rebel & The Yank. But
in syndication, Trans-Lux and CBS Films are still waving
their battle flags.
Trans-Lux, marketing outlet for the Westinghouse
Bcstg.-produced The American Civil War, reports 72 sales
to date for the 13-episode documentary series, with 2
recent renewals (WMAL-TV Washington and WJAC-TV
Johnstown). The South accounts for 27 of the 72 sales
(37.5%), with the Midwest the next biggest bidder (23
markets). Banks & insurance companies are the most
active sponsors.
CBS Films’ The Grey Ghost, a fictionalized account of
the adventures of Confederate Col. John Mosby, originally
released in 1957, has played in 164 markets and is currently
running in 15. Southern interest has been strong through-
out the show’s 4-year history, and, of the 3 sales made since
January of this year, 2 are Southern markets (WTVR
Richmond and WJTV Jackson). CBS Films told us it
anticipates “a sales upsurge” in the fall. Also in this firm’s
Civil War vault is the 71-episode, off-network package You
Are There, narrated by Walter Cronkite. Some 15 of the
episodes deal with Civil War incidents (the death of Stone-
wall Jackson; Grant & Lee at Appomattox, etc.), and there
are plans to promote the package with a Civil War angle.
■
Unger Out as NTA Head: Oliver A. Unger has resigned
as NTA pres., chmn. and director. This is an aftermath
of criticism leveled at NTA operations during the recent
proxy fight by stockholders of NT&T, which owns 38% of
NTA (Vol. 17:17 pl5). Dissident stockholder Leonard
Davis, who precipitated the successful fight for seats on
the NT&T board for himself & Phillip L. Handsman, had
termed NT&T involvement in NTA a “debacle” and had hit
hard at the management of NTA.
An NTA source told us Unger was leaving because “it
was felt it was in the best interests of management to have
a new operating head.” He said Unger would continue to
work with the new NTA president during the transitional
period. A special NTA board meeting was held Sat. (May
20) to name new officers and we were informed that Charles
Glett, ex-NT&T executive, was scheduled to be elected NTA
president. Unger had been president of NTA since Oct. 1,
1957. He became its chief executive Feb. 16, 1961.
The internal shakeup at NTA, we also learned, has had
a slowdown effect on the negotiations between a N.Y. ETV
group and NTA concerning the purchase of WNTA-TV
N.Y. (Vol. 17:13 pl4). Station broker Howard Stark, who
represents the ETV group in the negotiations, told us he
plans to meet with the new top-management NTA team
sometime this week to confirm present dealings. “NTA,”
said Stark, “has had many internal problems . . . but the
deal’s still on.”
CBS-TV has no present plans to convert its Television
City into a site for filming its own series, despite the fact
that it has overcome IBEW resistance to such action (Vol.
17:20 pl4). We are so informed by Guy della Cioppa,
CBS-TV West Coast program vp. But the network “is
looking into the situation carefully,” he added.
NEW YORK ROUNDUP
No Loss on 20th-Fox Pilots: Network deals to finance
pilots by outside producers or major studios may cut down
on the number of network sales possibilities for the fledge-
ling show — but at least network money cushions the
production firm’s financial rap. This fact was made clear
at the May 16 annual meeting of shareholders in 20th
Century-Fox (see p. 24), when a stockholder charged that
20th had spent $120,000 apiece for 5 pilots, and then sold
them for $80,000 each. Not so, reported management. Yes,
there had been 5 pilots, but all except one were financed by
various networks, and all 5 sold for $100-145,000 each. On
another 20th-Fox front, a legal dept, executive virtually
yawned when we asked about a suit being filed by Marx
Music Co. attempting to restrain the TV distribution of a
feature film containing the publishing house’s music. “It’s
one of some 2,000 suits pending against 20th-Fox, none of
which amounts to much,” we were told.
Videocraft Productions has become the first American
telefilm producer to make a successful TV production deal
in Japan. The N.Y.-based firm has signed an agreement
with Dentsu (Japan’s biggest ad agency & world’s 5th
largest) under which Videocraft will provide the scripts,
production control and dubbing, and Dentsu the facilities
for stop-motion filming of a 130-episode Pinocchio series.
Dentsu is not, strictly speaking, a financial partner, and
is essentially providing physical production. The technique
is similar to that used in a feature-length production of
“Hansel & Gretel” and in the Brylcreem commercials seen
in the U.S. The series is being syndicated internationally.
NBC is about to do syndicators a major favor. In the
latest show shuffle of its fall schedule, NBC now plans to
return affiliates for “local programming” a choice piece of
evening time — the 7:30-8 p.m. slot on Mondays. The per-
iod is being opened by the demise of The Americans (7:30-
8:30 p.m., Mondays) this fall, and the decision by NBC to
schedule MGM-produced National Velvet in the latter half
of the vacated hour. Said one syndication source in N.Y.
last week of the move : “It’s the first nice thing a network
has done for us in a long time.”
ABC Films Pres. Henry G. Plitt left last week on a
one-month European trip to “establish distribution centers
for the company’s overseas branch.” R.I. Films Ltd. of
London currently handles the European market for ABC
Films but, said Plitt, “the market has grown to such an
extent that it has become necessary for us to operate our
own sales force in the principal TV centers abroad.”
ITC released 2 new shows last week. Whiplash, shot
on location in Australia, stars Peter Graves as Christopher
Cobb, the American who established & ran the first stage-
line in that country. Supercar, a space age series, “intro-
duces a new technique to TV — the use of electronics to
give model miniature characters a dimension of reality
with absolute synchronization.”
People: Arthur L. Manheimer and M. E. “Bud” Or-
mond have been named Trans-Lux Western div. mgr. and
Midwest div. mgr. respectively . . . Alan May and Jack M.
Ostrow have been elected to the NTA board, replacing
David J. Melamed and Samuel P. Norton who resigned . . .
S. Herbert Kaufman named national merchandising mgr.,
Romper Room Inc.
MAY 22. 1961
HOLLYWOOD ROUNDUP
Screen Extras Guild will hold its annual membership
meeting June 9 in Hollywood. There will be a discussion
of its new health & welfare plan, led by Martin E. Segal,
Guild consultant on the program. Resolutions include one
which would establish a special committee to study the
feasibility of SEG proposing to the trustees of the indus-
try pension plan revisions in its eligibility requirements.
Official Films-David L. Wolper co-production deal was
announced last week for a 30-min., 39-episode biographical
series based on the Paramount Newsreel library which
Official owns (Vol. 17:20 pl7). Mike Wallace will narrate
the series, now being shot in Hollywood and appropriately
tagged — Biog raph y.
“Dobie Gillis” producer Rod Amateau, describing the
series story line for next season: “We’re going to have
Dobie & Maynard out of the Army. They will have served
their 6 months. They can’t make it to college because
they’re not too bright. In fact, they’re both incompetents.
So they will go to a trade college.”
Screen Gems puts Panhandle, a 1962-63 pilot, into pro-
duction this summer. Format of the 60-min. series is ac-
tion-adventure with comedy overtones. Based on W. R.
Burnett’s story Reckless, it’s set against the background
of the Texas-Oklahoma oil fields of the 1920s.
Warner Bros, is preparing Black Gold for possible
showing on ABC-TV beginning in January. Its about
boom days of the oil fields in the 1920s.
Juggernaut. Inc. has been formed by Dale Robertson
to produce the 60-min. version of Wells Fargo, in which
he stars. Robertson is president of the company which
will also produce pilots & movies.
CBS-TV is preparing as pilots for the 1962-63 season
2 half-hour comedies, Darryl & His Friends and Me, My-
self and I, and two 60-min. shows, The Dragon & St.
George and a sea saga, Yankee Clipper.
QM Productions has assigned 12 writers to prepare
scripts for The New Breed, which goes into production in
June for ABC-TV. Allen Miner and Walter Grauman are
producer-directors for exec, producer Quinn Martin.
Warner Bros.’ 77 Sunset Strip star Richard Long,
recovering from a heart attack, may not return for next
season’s series. If he doesn’t, there will be no replacement,
says producer Howie Horwitz.
The writing team of Jackie Elinson and Chuck Stewart
has been signed to do 15 scripts for The Danny Thomas
Show and 15 for The Andy Griffith Show for next season.
Burrud Productions’ Bill Burrud and Gene McCabe
leave May 31 for Egypt, France and Spain, to film for a
documentary and for episodes of W anderlust.
People: Sam Manners named executive in charge of
production on Naked City and Route 66 .. . Producer Samuel
A. Peeples has left Revue Studios . . . Dr. George Andros
is named technical adviser on MGM-TV’s Dr. Kildare,
which goes into production June 12 . . . William Bendix
may star in a pilot for George Burns’ McCadden Produc-
tions . . . Robert Chandler leaves Variety to join MGM-TV
as PR dir. this summer.
WGAW Upholds Fine & Expulsion of Tors: Writers Guild
of America West membership last week upheld its $21,500
fine & expulsion of producer-writer Ivan Tors for actions
during last year’s writers strike against TV-film producers.
The Guild’s disciplinary committee had found Tors guilty
of hiring writers and writing scripts.
The producer ( Sea Hunt, Malibu Run) had charged
that WGAW had no jurisdiction in the situation; he said
he had resigned last May 10 from the Guild, and that he
had not hired writers, that Ziv-UA was in control of the
shows at the time. But Sam Newman, who headed the
Guild’s disciplinary committee during the Tors hearing,
said Tors had admitted to his group last May that he had
hired writers & written some of the scripts himself.
At the same meeting Charles Schnee was elected
WGAW president, succeeding Curtis Kenyon. James Webb
was elected pres, of the screen branch & first vp of WGAW ;
Allen Rivkin, vp screen branch & WGAW treas., Devery
Freeman, secy .-treas. of screen branch; Christopher Knopf,
vp TV branch and secy, of WGAW; Louis Pelletier, secy.-
treas. TV branch. Barry Trivers and Nate Monaster tied
for presidency of the TV branch. The Council will meet
this week to resolve the deadlock.
Four Star Rejects Desilu Merger: Four Star Television
has turned down a proposal by Desilu representatives to
merge with Desilu Productions. “Very serious” discussions
were held, but Four Star Pres. Dick Powell and exec, vp
Tom McDermott terminated them after investigation.
Reason: It wasn’t interested after it became apparent it
might lose control. Desilu Pres. Desi Arnaz had pressed
for a deal in which he would have headed the merged
companies, we’re informed by insiders. Powell, who founded
Four Star 10 years ago with Charles Boyer & David Niven,
has made it clear he’ll not give up control of his company.
Desilu recently held merger talks with Westinghouse
Bcstg., but that deal is considered virtually dead (Vol.
17:13 plO).
The Case of the Reluctant Barrister: Raymond Burr,
perennial victor over the district attorney in the Perry
Mason series, won’t be back next season. He’s tired. At
least that’s what the actor stated publicly, and his agent
backed it up by telling CBS-TV he considered Burr’s work
on the series “wrapped up” with this season. However,
Burr is under contract to do another year in the series,
and behind-the-scenes plans ai'e proceeding on next season’s
production, with scripts being prepared. Most-accepted
theory in Hollywood: The statement is a maneuver
designed to persuade Burr’s employers to give him a better
financial deal. At week’s end it looked as though Perry
Mason might be headed for his first defeat.
Motion Picture Export Assn. Pres. Eric Johnston and
Brazilian President Quadros met last week to discuss
Brazil’s telefilm quota regulations which limit the amount
of evening time available on Brazilian TV stations for im-
ported motion picture films (Vol. 17:20 pl7). The session
was “cordial & constructive,” said Johnston, “opening the
door to the development of a solution to the problems which
have been plaguing the industry.” The new ruling is set
to take effect Jan. 1, 1962. William H. Fineshriber Jr.,
MPEA vp for TV, will hold “follow-up meetings with other
Brazilian officials,” Johnston added, before proceeding to
Argentina to protest a recently passed bill calling for all
Spanish dubbing on films shown on Argentine. TV to .be
done in that country.
VOL. 17: No. 21
15
Programming
Film Shows Move in on Emmy: Film shows bagged 16 of
the 25 Emmy awards of 1961 on May 16 as compared with 7
out of a possible 21 last year. Network creativity suffered
a prestige setback as ATAS awarded 19 of the 25 prizes to
producers, performers and technicians represented by inde-
pendently produced packages. Among networks there was a
split between CBS and NBC (11 each) and 2 went to ABC.
Hallmark Hall of Fame’s production of “Macbeth”
led the winners, bringing Emmys to Maurice Evans (single
performance by an actor), Judith Anderson (single per-
formance by an actress), and George Schaefer (directorial
achievement in drama). Macbeth was doubly awai'ded for
“program achievement in drama” & “program of the year.”
Some other winners: Raymond Burr for Perry Mason
(actor in a series), Barbara- Stanwyck for Barbara Stan-
wyck Show (actress in a series), Fred Astaire in “Astaire
Time” (performance in a variety, musical or series), The
20th Century (public affairs), Huntley -Brinkley Report
(news), RCA and Marconi’s Wireless Telegraph Co., for
development of the 4% -in. TV camera & tube.
This year’s trustees award went to Joyce C. Hall,
pres., Hallmark Cards, for “uplifting TV standards through
complete 10-year sponsorship of Hallmark Hall of Fame
and for establishing the Hallmark teleplay-writing com-
petition.” Sidestepping the differing opinions regarding
who gave birth to & nurtured The Great Debates, ATAS
presented a special trustees’ citation to “all those who
contributed to TV coverage of the Presidential debates”
with special praise for President Kennedy and Richard Nix-
on. Advertised NBC-TV in the Friday newspapers: “We’re
happy the Emmy people saw fit to issue a trustees’ citation
to all those who contributed to The Great Debate, especially
since so much of the spadework was done by NBC Chair-
man Robert Sarnoff. It was his invitation to John F. Ken-
nedy and Richard M. Nixon that won their participation . . .”
* * *
Emmy herself took honors in the ratings, edging out
competition on ABC-TV and CBS-TV by a considerable
Arbitron margin. In the 10-10:80 p.m. period, the Emmy-
cast drew a 31.3 on NBC (and a 45.9% share) vs. a 12.4
rating for Garry Moore on CBS and a 9.4 for Alcoa Pre-
sents on ABC. In the 10:30-11 p.m. segment, NBC’s rating
& share bounced even higher — to 36.8 (with a 51.5% share)
against 10.9 for CBS and a 9.1 for local ABC outlet pro-
grams. The sets-in-use figure during the 10:30-11 p.m.
period was, according to Arbitron, at “the unusually high
level” of 71.4.
Wometco Enunciates “Security” Policy: Pres. Mitchell
Wolf son recently stated his concurrence with President
Kennedy’s request that news broadcasts be guided by
national security. In a statement of policy to Wometco
stations (WTVJ Miami, WLOS-TV & WLOS Asheville,
N.C., 47%% of WFGA-TV Jacksonville), Wolfson declared
in part: “It will be [our] policy, regardless of our com-
petitors’ actions, to use our very best judgment in not
broadcasting any news that would serve the purposes of
the enemy. ... No one in America, including the President,
has any desire for censorship. However, there should cer-
tainly be some prudent restraint, in my opinion, in some
news disclosures. No broadcast should be made if it gives
aid & comfort to the enemy to a degree that exceeds its
usefulness as information to the American public.”. .
Seven Evening Cartoons Next Season: The 1961-62
total of animated cartoon series rose to 7 last week when
NBC-TV announced its newest entry — The Bullwinkle
Shoiv. Done by Producers Associates of TV Inc., the color
series is set for Sun. 7-7:30 p.m. as a leadrin for Walt
Disney’s Wonderful World of Color. The show is a spin-
off from the same production firm’s Rocky & His Friends,
a Sat. 9:30-10 a.m. show on ABC-TV. The 3-network total
of 7 evening cartoon shows for next season (compared with
the current 2) lines up as follows: ABC-TV — Bugs Bunny
(Tue. 7:30-8 p.m.), Calvin & the Colonel (Tue. 8:30-9
p.m.), Top Cat (Wed. 8:30-9 p.m.), and The Flintstones
(Fri. 8:30-9 p.m.). CBS-TV — Alvin & the Chipmunks
(Wed. 7:30-8 p.m.). NBC-TV — the 2 above-mentioned
shows. In daytime hours, animated series for the small-fry
will also favor new faces this fall, but on ABC-TV only.
Never-Underestimate-the-Power Dept.: Fair-sex view-
ers found this season’s NBC-TV daytime Purex specials
so worthwhile that they think their office-trapped husbands
should see them too. In fact, what prompted Purex to
rerun its specials ( i.e . “The Trapped Housewife,” “The
Cold Woman,” “Change of Life”) in prime evening time
this summer (Tue. 10-11 p.m.) was, according to one NBC
sales exec., “a flood of mail from frustrated females” re-
questing a later time. The rerun package, which includes 6
of the “women” specials, will be rounded out with 2 Purex-
sponsored Project 20 shows (“Those Ragtime Years” and
“The Will Rogers Story”) and “The Margaret Bourke-
White Story,” a Sunday Shotvcase repeat.
President Kennedy Overexposed?: “One of the most
remarkable things about the Kennedy administration in
these first few months has been the vast amount of pub-
licity it has been given. Jim Hagerty, who was considered
the past master of the Madison Avenue approach to
politics, has been made to look a piker. Mr. Kennedy is far
more in the magazines, on the air and on the front pages
than Mr. Eisenhower ever was . . . What he is doing is
trying to build personal popularity . . . and indeed he has,
if we can trust the Gallup poll, . . . but more, to transform
that popularity into public influence — influence, for in-
stance, on Congress. People are already beginning to ask
themselves around Washington: Is the President getting
too much publicity? Will be, can he become the victim
of overexposure?” — Ray Scherer on NBC’s Emphasis.
They Went Thataway (in Color) : As part of a record
volume of color hours, two more NBC-TV horse operas are
being shot in color this season : Laramie and Tales of Wells
Fargo. Both are 60-min. film shows. The move is being
made, NBC said last week, because of “the success we’ve
had with Bonanza, a Western, in color.” NBC’s fall color
schedule calls for 10% hrs. of color a week in prime time —
a 60% increase over last year’s level, according to sales vp
Don Durgin. He also told an RCA dealer-distributor meet-
ing in Las Vegas that the network’s total color hours for
1961 will top 1,600, of which 815 will be daytime.
Kukla Rides Again: NBC confirmed to us last week a
rumor that one of TV’s pioneer-era shows is likely to be
back on network TV this fall. This time, it’ll be titled The
Kuklapolitans, and is expected to be scheduled in station-
option time at 5 p.m. on a Monday-Friday basis, packaged
as a 5 min. show. There has been “sponsor interest,” NBC
said, but nothing definite. To help persuade stations to
clear time for the newest version of the original Kukla,
Fran & Ollie, NBC is relinquishing to stations the 7:30-8
p.m. period on Mondays (see p. 13).. •
16
MAY 22, 1961
Television. Digest
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Copyright 1961, by Triangle Publications, Inc.
Whiteside Kills Himself: Thurman A. Whiteside, 50,
acquitted last October in his 2nd trial on conspiracy charges
in the Miami Ch. 10 “influence” case (Vol. 16:42 p3), shot
himself to death May 19 in his downtown Miami office. The
first trial of Whiteside & ex-FCC Comr. Richard A. Mack,
accused of trying to rig the Miami award for National
Airlines’ WPST-TV, ended in a hung jury. Whiteside was
then tried alone because his co-defendant was too ill to
appear in court. Miami police said Whiteside put a .22
caliber automatic pistol bullet through his head in his
heavily-carpeted, nearly-soundproof law library. The at-
torney’s body was found by his secretary, who had heard
no shot. No note was left by Whiteside, but his physician
told police he had been in poor health.
John F. Cushman, ex-Justice Dept., has been appointed
FCC asst, general counsel in charge of the Administrative
Law & Treaties Div. His most recent position was attorney
advisor to the Bureau of Prisons. He obtained his law
degree from Cornell in 1949, and served as law clerk to
D.C. Court of Appeals Judge Henry W. Edgerton and
Supreme Court Justice Robert H. Jackson before joining
Justice in 1951.
Personals: Fred M. Thrower, vp-gen. mgr., WPIX N.Y.
elected exec, vp . . .Leslie H. Norins named gen. mgr. of
KEY-T Santa Barbara . . . David F. Strubbe named sales
mgr., WLW-T Cincinnati.
Samuel P. Norton resigns July 1 as pres, of Williams-
port Cable Co., Southern CATV Systems Inc., National
CATV Systems Inc. and Cinemiracle Pictures Corp., all
NT&T subsidiaries . . . Hal Phillips promoted from program
dir. to station operations dir., KHJ-TV Los Angeles, suc-
ceeded by Wally Sherwin ... Dr. Frank Stanton, CBS Inc.
pres., will be commencement speaker at MIT June 9 . . .
George A. Heinemann, NBC public affairs mgr., spoke on
“The Creative Instinct” at Wayne State U., Detroit, May 19.
Theodore F. (Ted) Koop, veteran CBS newsman in
Washington, promoted from Washington office dir. to
CBS Inc. vp there, succeeding Edmund C. Bunker, who
resigned to join Basic Products Corp.’s Froedtert Malt
Div. in Milwaukee as exec, vp . . . Burt Toppan promoted
from PR & promotion dir., Wometco’s WTVJ Miami, to
Wometco Enterprises promotion & stockholder-relations dir.
Sherlee Barish, ex-Official Films, will head Broadcast
Personnel, an all-industry broadcast-placement service div.
of Jerry Fields Associates, advertising-exec, placement
service.
Meetings next week: Advertising Federation of Amer-
ica 57th annual convention (May 27-31). Speakers include
Paul Rand Dixon, FTC chmn.; Earl W. Kintner, former
FTC chmn.; Leslie Bruce, Purex Corp. ad dir.; John P.
Cunningham, Cunningham & Walsh chmn.; Emerson Foote,
McCann-Erickson pres.; Ed Zern, Geyer, Morey, Madden &
Ballard vp; others. Sheraton-Park Hotel, Washington •
Industry Film Producers Assn, second annual convention &
trade show (June 2-3). Hotel Miramar, Santa Monica, Cal.
New TV Publication: TV International, which calls it-
self “the magazine for TV executives throughout the
world,” is published monthly by World Wide Publica-
tions, 11 Clifford St., London, W.l. Subscription rate in
U.S. by airmail is $10.51.
Gertrude Berg’s memoirs, Molly and Me, have been
published by McGraw-Hill (278 pp.; $4.95).
Stations
Payola Revisited: While most broadcasters — following
FCC Chmn. Newton Minow’s chastisement — were spot-
lighting the industry’s positive achievements last week,
disc jockey Peter C. Tripp provided an unwelcome reminder
of the 1959-60 payola scandals (Vol. 15:35 pl2 et seq.) .
The ex-WMGM radio N.Y. record spinner was found
guilty on 35 commercial bribery counts in N.Y. Special
Sessions Court May 15 of having accepted $36,050 from 8
recording companies in 1958. Tripp, who won some public
acclaim in 1959 when he stayed awake for 200 hours in the
Armed Services recruiting booth in Times Square, lost his
job on WMGM’s Your Hits of the Week after his arrest
last May 19. He is scheduled for sentencing June 30.
WSIX Inc., Nashville, Consolidates TV-Radio: A 3-
acre tract has been purchased on which a 35,000 square ft.
building will go up this year to house all operations
facilities of WSIX-TV, WSIX & WSIX-FM, following FCC
approval of the change. The site is 2V2 miles from down-
town Nashville, on US 41 to the city’s municipal airport.
The TV plant at present is on Old Hickory Blvd.; AM & FM
are in the Nashville Bank & Trust Bldg.
WPAT Brings $5 Million: Capital Cities Bcstg. Corp.
has bought WPAT & WPAT-FM Paterson, N.J. for $5
million cash. Dickens J. Wright will continue as manager.
Capital owns WTEN (Ch. 10) & WROW Albany, WPRO-
TV (Ch. 12) & WPRO Providence, WTVD (Ch. 11) Raleigh-
Durham, WCDC (Ch. 19) Adams, Mass.
New RCA TV Recorder: Deliveries of RCA’s new all-
transistorized broadcast video-tape recorder (shown at the
NAB convention — Vol. 17:20 pi 1 ) will begin before the
end of the year, to govt.-priority customers, we’re informed.
And RCA says production models of the super-deluxe
$59,500 recorder will be going to broadcasters early next
year (not in 2 years, as we reported).
Rapid Film Processor: New Kodak Viscomat 16-mm
processor, which was demonstrated recently at the SMPTE
convention in Toronto, “develops motion pictures as fast as
they’re taken,” according to Eastman Kodak. The speed
of processing is 36 feet per minute. Eastman is recom-
mending it for kinescope and other TV-film use.
VOL. 17: No. 21
■17
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
FIRST SIGNS OF TV UPSWING: Harbingers of better business, apparent in some other con-
sumer fields, are now beginning to show up in TV & phono markets. Radio, which never did feel the recession
very strongly, continues to hold up well.
Most manufacturers say May got off to good start in TV, and that stereo is meeting advance-planning
predictions (see March figures, p. 22). And there are early indications that May 1961 could top May 1960 in
TV distributor sales — which many in the industry consider to be the most important business barometer (since
EIA's distributor statistics are based on an actual poll, while its retail figures are sampling projections).
Preliminary data for April indicate that TV retail sales will top the year-ago figure (by EIA's yard-
stick) for 2nd month in row. In March, EIA figures showed 5.6 % advance (Vol. 17:20 p21), while April statis-
tics are expected to show rise of more than 7% to about 377,000 sets, compared with 351,214 in April 1960. TV
distributor sales for April, however, continued below 1960 levels, totaling 348,000 (vs. 376,000).
Any further swelling of retail sales will have to show up in distributor sales increases. At end of
April, retail TV inventories were down 45% from the figure of the year before — 624,000 vs. 902,000. Inventories
at factory & distributor levels were also down — total TV inventories being 1,648,000, a drop from 2,177,000 in
a year. Radio inventories, too, have declined at all levels. Thus industry will be in excellent trim for orderly
changeover to new models.
There's fingers-crossed feeling that trade winds will be good for rest of year throughout the industry
— with TV sales finally on the rise, radio sales continuing good, and the coming multiplex market due to spice
FM & stereo-phono sales. Thus 2 important meetings in Chicago this week will convene on upbeat note — the
convention of electronics manufacturers in EIA at the Pick-Congress, and the Parts Show at the Conrad Hilton.
LABOR DAY IS TARGET FOR FM STEREO: There'll be a few FM stereo receivers &
adapters on market next month, but it will be Labor Day before most major manufacturers have first sets in
hands of dealers. Timetable on FM stereo is expected to run something like this: (1) Adapters for component
hi-fi rigs, available to public early this summer. (2) Stereo-FM-AM-phono combinations, completely multiplex-
equipped, around Labor Day. (3) Table-model stereo FM, possibly in time for Christmas trade.
Not more than half of major consumer-electronics manufacturers will be showing stereo-FM-
equipped combination consoles to distributors and/or dealers at new-line debuts this month & next. Here's a
rundown on some activities & plans by manufacturers:
Admiral — 1962 line, shown last week at Las Vegas (see p. 18) was "adaptable" to stereo FM, but not
equipped with multiplex receiving circuits.
RCA and Sylvania — Due to show stereo phonos next week; best guess is th«t these sets also will be
equipped for later addition of adapters.
GE — To be shown distributors next week (but not made public for 2 more weeks), the phono console
line will be completely equipped for immediate stereo-FM reception.
Motorola — The new line, to be shown June 29 in Chicago, will have some multiplex consoles for
immediate delivery.
Zenith — Pledges stereo console deliveries about Labor Day, presumably will show at least some
equipped sets to distributors at its June 5-8 convention in Miami.
Magnavox — Will supply dealers with multiplex adapters for phono combinations by late this sum-
IS
MAY 22, 1961
mer, and will have completely equipped consoles later. Stereo will add $25-30 to retail price of Magnavox
sets, whether by adapter or pre-adapted circuitry.
Granco — Entire line of stereo table models has been designed, with production to start next month,
and the completely new line of FM stereo & convertible models will be available by fall. It will include 2-piece
& one-piece stereo table models.
Sears Roebuck (Silvertone) — Will begin shipping adapters to stores by September.
Component hi-fi multiplex adapters will be available to public soon from Fisher, H. H. Scott and Sher-
wood— and other component makers are expected to show their wares and announce availability dates this
week at the Electronic Parts Show in Chicago.
Symposium on FM stereo for licensees of Crosby Teletronics in N.Y. May 12 was attended by repre-
sentatives of most of the firm's 20 licensees — and by week's end, Crosby had picked up 3 more. Biggest
volume producers among Crosby licensees are Admiral & Granco (complete list on p. 20). GE also held sym-
posium last week, but refused to state how many companies were represented.
On the FM-stereo broadcast front, there was no significant news by week's end. It's now doubtful
whether any stations will be stereocasting by the June 1 deadline. FCC has yet to approve any transmitting
equipment — a necessary step before stations may go on air. Best guess is that no equipment will be approved
before June 1, and that pioneer stereocasting stations will have to wait until at least mid-June to start.
More details on FM stereo plans & comments will be found on p. 20.
NEW LINES — LOWER PRICES, BONDED COLOR TUBE: First of the 1962 blacks white
TV lines, unveiled to distributors & dealers last week by Admiral, evidences a $10-to-20 dip in list prices (on
those models for which prices were available) along with more powerful & feature-laden chassis.
Two 1962 color-TV lines were displayed last week — by RCA & Admiral — with prices largely un-
changed. Each line, however, was split into a standard & deluxe series, the latter due in late summer or fall
and featuring for first time the Pittsburgh Plate Glass bonded implosion plate, etched for glare reduction.
Stereo phonos in Admiral's new line have been upgraded, and first announced prices were firm-to-
higher compared with 1961 -line prices. Admiral announced no FM-multiplex tuners in its stereo phono-radio
combinations, but all have provisions for later conversion. Both Admiral & RCA radio lines featured new low-
priced models in clock-radio field (Admiral $17.95, RCA $19.95) and included additional AM-FM sets (again
without stereo).
Admiral's 23-in. b&w TV line, shown in Las Vegas, starts with table models at $189.95 & $199.95
with removable safety glass ($10 below last year) and companion console at $229.95 (down $20). New 23,000-
volt chassis with automatic contrast restoration and bonded-shield tube is used in remainder of line. The 23-
in. TV-stereo- AM-FM combos still start at $399, but with a new 19-in. combo dropped in (price unavailable).
Color-TV lines of Admiral & RCA, both shown at Las Vegas meetings last week, had no price sur-
prises, RCA's ranging from $495 to $1,500 (combo), Admiral's from $595 to $845 (2 high-end models priced
lower than last year). Not included in Admiral's list of color sets is the forthcoming (late summer) Master-
piece series, of 3 deluxe models using the RCA bonded color tube with PPG etched safety plate — in addition
to the 6 basic external safety-glass sets. Admiral's top Masterpiece set will feature 7-function wireless re-
mote control. Low-end ($595) color set has been upgraded from table model to consolette. Admiral reported
its 1960 color sales 40% higher than 1959, with the "pace maintained during the past 4 months."
RCA has broadened its color line to 22 sets, including the Mark series (deliveries in fall) with the
bonded tube. Wide variety of models — including combinations & remote-control sets — will be offered.
This week will see debut of 3 new lines: GE (including its new color line) at Louisville; RCA (black-
y-white TV, stereo), & Sylvania, Miami Beach. (For details of last week's new lines, see p. 21.)
TV-RADIO PRODUCTION: EIA statistics for week ended May 12 (19th week of 1961):
May 6-12 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV ; 113,937 110,397 103,861 1,944,500 2,206,830
Total radio 291,062 278,212 315,619 5,272,543 6,327,789
auto radio 96,811 100,944 115,443 1,650,536 2,491,160
VOL. 17: No. 21
1.9
HOWARD SAMS EXPANDS IN <S OUT OF ELECTRONICS: Diversification— both inside
& outside the electronics industry — is key word for the future of a unique & fast-growing venture whose prin-
cipal business is inside information on consumer electronics. For our impressions of the mushrooming Howard
W. Sams organization, based on observations during visit to company's Indianapolis hq, see story below.
More about
SAMS & DIVERSIFICATION: Bursting at the seams in
several Indianapolis plant locations, and with its own
modern offset printing plant, Howard W. Sams Co. is
about to begin construction of a 196,000-sq.-ft. hq in
suburban Indianapolis. It’s expected to be completed
next March, at a cost of more than $2 million.
TV-radio-phono service materials are its stock-in-
trade, but Sams knows it must expand beyond consumer
electronics to maintain the growth pace of its first 15
years. Its sales have increased each year since 1946
from $431,953 to $6,842,317 (excluding $3.3 million
chipped in by subsidiary Bobbs-Merrill) in its 1960
fiscal year, ended June 30. Total net assets have risen
in the same period from $68,550 to $3.2 million, while
current assets increased from $123,559 to well over $5
million. Sams stock is traded over the counter.
Funds for the new plant came in part from the
private placement of a 5(4% promissory note, due 1981,
in an aggregate principal amount of $1.5 million. In recent
weeks, too, the company also placed privately 75,000 shares
of common which raised $3 million for additional working
capital. Further evidence of upbeat activities at Sams is
implicit in the company’s statement for the 9 months t»
March 31 (Vol. 17:18 pl8) which shows a 12.6% profit
gain on a 3.9% sales rise compared with the same 9 months
of fiscal 1960.
20 Million Manuals in the Field
To the TV-radio technician, Howard W. Sams & Co. is
synonymous with service manuals & schematics. In the 15
years it has been in existence, Sams has published an esti-
mated 20 million individual Photofact manuals, diagram-
ming more than 50,000 different home instruments. Nearly
30,000 new Photofact folders pour into the industry each
month. And Photofact service folder No. 1, published in
1946, is still in demand — and is still being printed & sold.
Sams’ diversification program however, encompassed
all sorts of related — & unrelated — fields. Biggest move was
the acquisition in 1959 of ailing old-time book publisher
Bobbs-Merrill, which it is now nursing to health with
modern methods. Sams is moving tentatively into the auto
& optical equipment fields, and even experimenting with
an up-to-date air-navigation map service.
Within the electronics industry, Sams now is publish-
ing a technical magazine, how-to-do-it & service books,
instruction manuals for armed forces & manufacturers. It
is even moving into advertising services. For example, it
is now designing & printing all consumer operating-
manuals for RCA Victor equipment.
Mainspring of the business, of course, is Sams’ orig-
inal service, one of the branches of the Sams div., under
divisional Pres. James Alexander (Shine) Milling, whose
background includes important sales posts with RCA and
high defense-production jobs during the Korean War, when
he was “drafted” from private industry as an expediter &
red-tape-cutter. He’s vice chairman of EIA’s parts com-
mittee and head of its distributor relations committee.
In preparing Photofact folders & schematics, Sams Co.
takes nothing for granted. It does its own production-line
analysis of all equipment — from the biggest TV-radio-
phono home-theater console to the tiniest shirt-pocket tran-
sistor radio. Its technicians & draftsmen prepare sche-
matic diagrams, determine characteristics of each part and
prepare lists of available replacement parts. Sets come
pouring in for analysis from 126 manufacturers. Milling
told us it takes about 90 days to get a Photofact into the
field. Accordingly, Sams often works with models under
wraps to have a manual ready for the set’s debut. During
our visit, Milling discussed with Zenith the pre-announce-
ment availability of its new color TVs for Photofacting.
Sams’ relatively new industrial div., organized about
18 months ago, now accounts for some 10% of total HWS
business. It’s also one of the firm’s most promising growth
areas. It produces service & training material on a custom
basis for the military and for manufacturers outside & in
the electronics field. Div. vp William D. Renner showed us,
for example, detailed service & operation manuals being
prepared for manufacturers of vending-machine coin-
changers, and step-by-step instruction books for construc-
tion of do-it-yourself electronics kits.
Exciting task of exploring new fields for HWS expan-
sion belongs to operations vp William W. Hensler. Among
projects in varying degrees of exploration, he described:
Frame-Fax, a loose-leaf guide for the optical industry
(similar to its Electronics Counter Facts) which will
provide optical suppliers & optometrists complete data on
the availability & characteristics of eyeglass frames;
Flight Facts, now being flight-tested in the Midwest, which
provides civil aviation pilots with constantly updated
flight-chart information. The company is also working
with Chek-Chart, publisher of automotive lube charts, on a
tune-up manual which may prove to be the forerunner of
a series of Sams Photofacts of common parts for the auto-
motive industry.
As Chmn.-Pres. Howard W. Sams put it, in the annual
report: “We are on the threshold of unlimited & challeng-
ing opportunities. We have stepped out of the confines of a
single industry into markets affecting virtually every area
of our national economy & life . . All are part of a vastly
enlarged concept of our market — a market founded on the
concept of information & education, and limited only by
our own imagination.”
Pay Floor Proposed: A minimum wage of $1.23 per
hour — 23^ more than EIA is willing to accept — has been
proposed by Labor Secy. Arthur J. Goldberg for govt.-
contract workers in the electronic component-parts indus-
try. He gave the industry 30 days from May 12 to file
exceptions to the Walsh-Healey Act pay rate — and EIA
will either meet the deadline or ask for an extension. At
a Labor Dept, hearing last June it argued for a $1 min-
imum. Goldberg’s figure to cover 65,000 production workers
in 450 component-parts plants was developed in protracted
proceedings started in 1958 in the Eisenhower administra-
tion. As one of his last acts in office, Goldberg’s Republican
predecessor Janies P. Mitchell fixed $1.42 as the hourly
minimum wage for 55,000 production workers in the elec-
tron tubes & related products industry — a determination
also opposed by EIA (Vol. 16:50 pl8).
20
MAY 2?., 1961
Wore about
FM STEREO PLANS & COMMENTS: “We’re convinced that
for the electronics industry it’s the greatest thing since
TV,” said Zenith Pres. Joseph Wright. He was speak-
ing of FM stereo. “We estimate that stereo FM will
add $50-75 million to industry receiver volume in 1962,
completely over & above the normal FM & hi-fi market.
And the full impact won’t be felt for about 2 years.”
One month after the FCC’s choice of the Zenith-GE
stereo multiplex system (see p. 17), there was still consid-
erable hesitancy & doubt by many manufacturers as to
how to appi'oach this vast new market. Here are some of
this week’s plans & comments on FM stereo:
Granco Products will be the first large manufacturer
to market a complete line of FM stereo table radios. A
new line of monophonic & stereo FM sets has been designed
and is going into production, Pres. Henry Fogel told us
last week. The Granco line units will be designed to be sold
as one-piece monophonic sets or 2-piece stereo sets (with
the “Stereo Companion” unit). Fogel estimated that
monophonic units will outsell stereo by about 3-to-l at
first, stereo sales gradually increasing. The new Granco
units can be converted by plugging in a Stereo Companion,
containing multiplex adapter, 2nd amplifier & speaker.
Granco’s FM line will start with an FM table model
at $29.95 (AM-FM version $39.95), designed to accommo-
date a companion adapter unit at $19.95. Step-up sets will
be priced at $39.95 ($49.95 with AM) and $60 ($70 with
AM). Each will have its own matching Stereo Companion
(at step-up prices). Top of the line will be a single-piece
FM stereo wood-cabinet table model, 30-in. wide, with
speakers projecting sound from each end. An optional
separate speaker will be available for greater separation.
Granco’s adapter circuit will use 3 triodes and 2 semi-
conductor diodes.
:*c * *
Motorola hopes to be delivering some console phono-
FM-stereo combination models late in June, according to
national radio & phono sales mgr. W. E. Laswell. He said
Motorola will switch to 100% stereo for combination sets
as quickly as possible. “The difference in cost between a
good monaural tuner and a stereo tuner is relatively slight
in a console,” he told us.
Table models will present a greater tooling problem,
he believes, but he said Motorola hopes to have them by the
end of this year. “They just about have to be 2-piece sets,”
said Laswell. “Therein lies the real romance of the thing.
The guy who comes up with a really good design is going
to have it made.”
♦ s»c jf:
Crosby Teletronics is planning to make a $69.50 adap-
ter which will work with most sets, is also making a special
run of adapters for Grundig (German) sets. Pres. Murray
Crosby doesn’t believe that a high-quality adapter or FM
stereo tuner can be made without adding 2 controls: A
phasing control and a “dimension” control. The former
adjusts the phase of the subcarrier with relation to the
sideband to eliminate distortion; the latter adjusts the
matrixing circuit to bring the A-fB and A— B components
into juxtaposition for maximum separation. These controls
probably will be found only on gilt-edge component-hi-fi
tuners. We know of no mass-market manufacturers plan-
ning to use them.
Crosby now has 23 FM stereo patent licensees and says
he is negotiating with several large manufacturers. His
present licensees: Admiral, Altee-Lansing, Bell Sound
(Thompson Ramo Wooldridge), British Industries (Avnet),
Capehart, Continental Merchandise, Electronic Instrument
Co., Fisher, Granco, Harkins Lab, Harman-Kardon (Jer-
rold Electronics), Heath Co. (Daystrom), Karg, Lafayette
Radio, McIntosh, Majestic (Grundig), Pilot, Precision Elec-
tronics, Radio Frequency Labs, Radio Shack, Saba Elec-
tronics, Sargent-Rayment, Sherwood.
EIA PONDERS FM STEREO: Anticipating public con-
fusion over FM stereo, EIA’s Consumer Products Div.
& radio section will study proposals to issue a multi-
plex “fact book” for consumers & the trade. Discus-
sion of this newest branch of consumer electronics is
expected to be one of the highlights of the manufac-
turer group’s 37th annual convention this week (May
24-26) at Chicago’s Pick-Congress Hotel. In other
matters pending before EIA and its divisions :
(1) Association Pres. L. Berkley Davis, GE, is expected
to be re-elected for a 2nd term.
(2) The Consumer Products Div. will resume discus-
sions of a TV-radio-phono advertising code of ethics
patterned after that of the American Home Laundry Assn.
( Vol. 17:12 pl3).
(3) Plans for reorganization of EIA for more flex-
ibility in keeping abreast of the rapidly changing & ex-
panding electronics industry will be discussed, but it’s not
anticipated that the reorganization proposal will be adopted
in its present form. The proposed plan entails drastic
changes in EIA’s framework, providing for a board of
directors for each product division, with a board of
governors for the entire organization.
(4) Problem of imports again will be in the spotlight.
Consideration will be given to a grass-roots PR campaign
on the subject and a legislative program seeking extensive
changes in the method of applying for hardship relief
from the Tariff Commission.
(5) The Tax Committee is expected to oppose Pres-
ident Kennedy’s proposed tax changes and come up with
some recommendations of its own, particularly in the field
of depreciation.
(6) Dr. Jerome B. Wiesner, President Kennedy’s spe-
cial asst, for science & technology, will receive the EIA
Medal of Honor at the annual award dinner May 25.
Canadian TV Sales to Dealers: March sales of TVs
totaled 25,310 units. This was down markedly from both
the preceding month’s 28,004 (Vol. 17:17 p21) and March
1960’s 26,420. The total for this year’s first 3 months stood
at 77,877 TVs but lagged behind the 79,801 sets sold in
1960’s first quarter. As reported by the EIA of Canada,
here is the first-quarter breakdown (1960 figures in par-
entheses): Portables, 14,895 (13,361); table models, 13,978
(15,994); consoles, 44,106 (46,652); combinations, 4,898
(3,794). For March (vs. March 1960): Portables, 4,524
(5,680); table models, 4,322 (5,306); consoles, 14,755
(14,481); combinations, 1,709 (953).
3M Readies Tape-Cartridge Production: “The first
successful factory prototype” of Minnesota Mining’s tape-
cartridge player has been assembled and “we can now
start making dies for special parts and ordering standard
items,” 3M Pres. Herbert P. Buetow reported last week.
Thee company announced last month that the target date
for marketing the tiny cartridge & player is “early next
year” (Vol. 17:18 pl7).
VOL. 17: No. 21
21
More about
NEW-LINE INNOVATIONS: Admiral’s new black-&-white
23-in TV line (see p. 18) is topped by a Masterpiece
series in genuine hardwood veneers & solids, extending
still further the fine-furniture trend of recent years.
The 23-in. TV-stereo combination line comprises 6
models, one available without radio.
The Admiral radio line features an increase in FM &
FM-AM sets, beginning with an FM-only table model at
$29.95 & FM-AM at $39.95. Lowest-priced AM set is a
4-tube set at $9.95, same price as last year’s price-leader;
a 5-tube set has been added at $14.95. Clock radios begin
at $17.95. Admiral told its dealers that its TV-radio-stereo
lines will be promoted “with the heaviest concentration of
national advertising undertaken in the past 5 years,” with
a separate ad campaign for color sets.
RCA’s new radio line is sparked by a 6-transistor set
using “hypersensitive transistors,” which is claimed to have
twice the sensitivity of former sets in this category. It
carries a retail guide price of $24.95. Also new in the RCA
line is a $19.95 clock radio, the lowest price ever listed by
RCA for a clock set, and RCA’s first AM-FM clock radio.
Product-line mgr. Richard W. Hanselman, commenting on
the new stress on AM-FM sets, predicted that the 1961
AM-FM radio market “will approach one million units.”
Antitrust Look at Tubes? During Westinghouse Pres.
Mark W. Cresap’s appearance before the Senate Antitrust
Subcommittee last week, Sen. Kefauver (D-Tenn.) sug-
gested that past pricing practices on motors & TV-radio
tubes might warrant a management inquiry. Responded
Cresap: “Our policy is not to rake over the past but to
try to prevent a recurrence of violations.” Cresap termed
Westinghouse’s involvement in the electrical price-fixing
conspiracy “a sorry episode,” outlined steps the company
has taken to prevent future violations.
Mergers & Acquisitions: General Instrument has com-
pleted its acquisition of Pyramid Electric (Vol. 17:20 p22),
following the dismissal May 12 of a suit filed by a minority
group of Pyramid stockholders to block the merger. Pyra-
mid’s operations have been combined with those of GI’s
Micamold Div. into a new Capacitor Div., which will have
production facilities at Nework, N.J., Darlington, S.C.,
Tazewell, Va., Gastonia, N.C. • Fairchild Camera &
Instrument has completed its amalgamation of Curtis Labs
and Circle Weld Mfg., both of Los Angeles (Vol. 17:20 p22)
• American Electronics has sold its Data Systems Div.
in Brooklyn to American Datamatic, a company formed to
manufacture & distribute the division’s products. Sale
price: $100,000 cash, $400,000 in notes, stock representing
a “substantial minority interest” in American Datamatic.
The latter’s Pres. Irving Brand said his company plans a
public issue of its stock in about 4 months • Wometco
Enterprises has acquired Brite Vending, Jacksonville.
Philco’s Washington Exhibit: “The Many Worlds of
Philco” are depicted in a permanent public exhibit newly
established at 308 Seventeenth St. N.W., Washington. The
4,000-sq.-ft. exhibit features displays & products to illus-
trate Philco activities in the TV-radio-phonograph, home-
appliance and scientific & space-technology fields.
ITT Will Market Citizen’s Radio-Telephone: Fully-
transistorized transceiver, which approximates the size of a
cigar box, will be sold throungh ITT reps & distributors.
War of the Warranties: Magnavox may have stolen a pro-
motion march with its one-year labor & parts guarantee
for higher-priced TVs ($250 & up) & stereo-phonos ($200),
but indications are that the warranty-harassed industry is
in no hurry at all to catch up. Most, major TV manufac-
turers have been debating these past few months what to do
about the 90-day labor-parts protection introduced by
Philco & Westinghouse on a limited basis last December
(Vol. 17:1 pl7).
A sounding of the major TV manufacturers produced
this consensus: Magnavox will have no competition & no
company in its 12-month protection policy— -unless, of
course, the unlikely develops and it proves to be a real
sales closer. However, most manufacturers are studying
a move to the 90-day labor warranty. With the rash of new-
line showings for distributors & dealers this month & next
undoubtedly will come some announcements of stretched
warranties. A likely prospect for this week: Sylvania,
which meets with its distributors in Miami, and which
already has rippled the warranty waters — with a 5-year
parts & labor guarantee on transistor radios and one year
on tube radios (Vol. 17:18 pl6).
“Snowball” Boosts Sales: Corning Glass’ recent “Oper-
ation Snowball” TV promotion at Northshore Shopping
Center, Peabody, Mass., broke all attendance & TV sales
records at the center, promoter Ralf Shockey & Associates
announced last week. TV sales at the center (principally
at the Jordan Marsh dept, store branch there) were 60%
higher than during the same 10-day period last year. The
center’s attendance during the period — which featured free
entertainment, parachute jumps, etc.— totaled an estimated
325,000. Some 100,000 door-prize tickets were entered for
a drawing of 22 portable TV sets. Snowball’s next stop is
scheduled to be Kansas City, for a city-wide promotion late
this summer.
Woolworth Plans Discount Stores: The “five & dime”
giant told stockholders last week that it plans to initiate
“by the end of the year” a chain of discount department
stores. Pres. Robert C. Kirkwood said the new venture
would operate under a different name, would not conflict
with or overlap the operations of Woolworth’s 2,075 U.S.
outlets. Woolworth’s goal, he said, is “to build the biggest
discount house this country will ever see.” Some of the
discount stores’ departments, such as appliances, Kirkwood
noted, would not be operated by the company, but would be
leased to concessionaires. (Woolworth has been testing the
retailability of Japanese TV sets, as we reported last
month, Vol. 17:16 pl6.) Lester F. Davis, asst, to Wool-
worth’s sales vp, has been appointed gen. mgr. of the
discount chain.
f CTV “for Home & Business”: New Tel-Eye system
“at total cost near that of home-movie equipment” was
announced last week by the Du Mont -Div. of Fairchild
Camera & Instrument. The miniature camera, which uses
a standard TV receiver as a monitor, is priced at $550 (3-
lens kit $75). The self-contained transistorized unit weighs
IV2 lb., and is capable of 300-line resolution. A deluxe
version, for use with a video monitor, has 400-line resolu-
tion.
New Publication: Electronic Packaging & Production,
aimed at mechanical engineers, is scheduled to begin as a
bi-monthly in July. It is published by Milton S. Kiver, ex-
editor of Electrical Design News. Address:. 222 W. Adams
St., Chicago.
22
MAY 22, 1961
PHONO SALES IMPROVE: As in the TV market (see
p. 17), things seem to be looking up in the phono
market, judging from EIA’s projection of March re-
tail sales. March unit sales this year were below
those of March 1960, but by only about 3% — as con-
trasted to February sales (down 36% from Feb.
1960) and January (down 28% from a year earlier).
March’s retail sales showed an increase from Feb-
ruary— running counter to the normal seasonal trend. On
the other hand, a greater number of retail sales than last
year were in the monaural category in March 1961, indi-
cating a larger proportion of sales in lower price brackets.
For the first quarter of 1961, retail phono sales were about
one-third lower than last year. Continued control over
inventories is indicated by the declines in factory sales
compared with last year — down 5.5% for March and 41%
for the first quarter.
The EIA monthly figures for 1961 vs. comparable
1960 months:
PHONO FACTORY SALES
1961 I960
Month Mono Stereo Total Mono Stereo Total
January 80,366 211,383 291,749 118,400 341,329 459,729
February 50,710 204,638 255,348 92,649 324.666 417,315
March 62.398 227,469 289,865 63,264 242,523 305,787
TOTAL 193,472 643,490 836,962 274,313 908,518 1,182,827
PHONO RETAIL SALES
1961 1960
Month Mono Stereo Total Mono Stereo Total
January 105,753 271,124 376,877 150,688 368,964 519,652
February 61,646 255,722 287,368 102,063 347,860 448,128
March 64,138 237,537 301,675 61,249 249,497 310,746
TOTAL 231,537 734,383 965,920 315,125 965,196 1.280,321
* * *
Picture & Receiving Tube Sales: March factory sales
of picture tubes topped the year-ago volume both in units
& dollars, EIA reported last week. Receiving tubes gained
in unit sales, declined in dollar volume. March picture-tube
sales totaled 941,215 units valued at $18,771,363 — com-
pared with 794,375 units at $15,654,281 a year earlier. For
1961’s first quarter, sales in dollars & units ran ahead of
Jan.-Mar. 1960: 2,378,039 units vs. 2,330,858; $47,598,099
vs. $45,981,191. March receiving-tube sales inched up to
36,635,000 units from 36,382,000 in March 1960. However,
the dollar value declined to $30,719,000 from $31,751,000.
For the quarter, units & dollars trailed 1960’s first-quarter
volume: 88,781,000 units vs. 100,417,000; $74,811,000 vs.
$86,013,000. EIA’s tabulations:
Picture Tubes Receiving Tubes
Units Dollars Units Dollars
January 707,835 $14,430,755 26,343,000 $22,227,000
February 728,989 14,395,981 25,803,000 21,865,000
March 941,215 18,771,363 36,635,000 30,719,000
Jan.-Mar. 1961 2,378,039 $47,598,099 88,781.000 $74,811,000
Jan.-Mar. 1960 2,330,858 45,981,191 100,417,000 86,013,000
* * *
March Factory Sales of Transistors: 15,129,273 units
valued at $29,815,291. This was up sharply from March
1960’s 12,021,506 units at $28,700,129. The March 1961
sales also increased significantly over the preceding month’s
volume by 1.9-million units and $4.1 million. Here are
EIA’s tabulations:
1961 I960
Units Dollars Units Dollars
January 12,183,931 $22,955,167 9,606,630 $24,714,580
February 13,270,428 25,699,625 9,527,662 24.831,570
March 15,129,273 29,815.291 12,021,506 28,700,129
TOTAL 40,583,632 $78,470,083 31,155,798 $78,246,279
Trade Personals: Thomas j. Watson Jr., IBM pres., pro-
moted to chmn. He continues as chief exec, officer. Albert
L. Williams promoted from exec, vp to pres. . . . Warren W.
Frebel appointed purchasing vp, Magnavox . . . Mai Parks
Jr., named rnktg. dir., Howard W. Sams.
George J. Janoff promoted from receiving-tubes mkt.-
planning mgr., RCA’s entertainment-tube products dept.,
to mkt.-planning mgr. for the dept., in a realignment of
the mktg. staff. He is succeeded by Joseph A. Haimes,
promoted from administration & controls mgr., distributor-
products dept. William H. Myers promoted from special
projects mkt.-planning mgr. to kinescopes mkt.-planning
mgr. Howard M. Dean promoted from tube-industry mktg.
mgr. to electroluminescence & devices merchandising mgr.
Frank P. Aitelli named to new post of govt, co-ordination &
new-products planning administrator. Morris S. Lewis
promoted from picture-tubes merchandising mgr. to dis-
tributor entertainment receiving-tubes merchandising ad-
ministrator. Robert S. Davis promoted from kinescopes
merchandising administrator to kinescopes distributor-
merchandising administrator.
EP&EM Committee Chairmen: Assn, of Electronic
Parts & Equipment Mfrs. appointed its treasurer Ken-
neth A. Hathaway finance committee chmn.; Irving Ross-
man, Pentron Electronics, nominating committee; Wilfred
Larson, Switchcraft, import study group; J. E. Templeton,
P. R. Mallory, industrial distribution group; Harold Cotta,
Grayhill, credit committee; E. G. Van DeVeer, Jensen Mfg.,
ad committee; J. Wayne Cargile, United Catalog Pub-
lishers, orientation committee; Fred Meinicke, Amphenol-
Borg, educational committee; Travis Marshall, Halli-
crafters, social committee; Walter Clements, Littelfuse,
program and attendance committee; Robert Svoboda, Am-
phenol-Borg, industry relations committee; Gene Hill,
Grayhill, catalog committee; Frank Lintern, Jensen Mfg.,
publicity committee; Tom Dowell, Switchcraft, member-
ship committee.
FTC Asks Broad Power: The Supreme Court has
agreed to review a Court of Appeals decision that FTC
assumed “unduly broad” authority in an illegal-brokerage
case under the Robinson-Patman Act. The question in the
case, which may have implications for other federal regu-
latory agencies, is: How far can FTC go in barring repeti-
tion of practices by a company whose conduct has been
challenged in a single case? At issue is a sweeping FTC
order against independent food broker Henry Broch & Co.,
which was accused of sharing a commission with J. M.
Smucker Co., which bought products from Canada Foods
Ltd. Arguing that it must have wide authority to forbid
future infractions, FTC appealed the lower court’s ruling
that the order should be confined to the transaction on
which evidence was heard.
Obituary
George DeSousa, 77, retired RCA vp-treas., died May
11 of a cerebral hemorrhage at a Beverly Hills hospital.
DeSousa gave Gen. Sarnoff his first job in 1906 as office
boy for Marconi Wireless Telegraph Co. When RCA and
Marconi merged, DeSousa became treasurer and Sarnoff
commercial manager.
Sam Briskin, 71, founder and chmn. of Revere Camera
Co. until its sale last year to Minnesota Mining & Mfg.,
died May 16 in Chicago. He is survived by his widow, a
daughter and 3 sons, one of whom, Theodore, is Revere
gen. mgr.
VOL. 17: No. 21
23
Finance
Philco’s Lost Quarter: Pres. James M. Skinner Jr. fore-
warned stockholders at the annual meeting last month that
Philco would wind up 1961’s first quarter in the red (Vol.
17:15 pl8) . Last week he painted in the grim details: A
loss of $1.6 million (vs. a year-ago profit of $1.6 million)
on a moderate sales decline (see financial table).
“Continuing softness in consumer durables, together
with continuing heavy expenditures in computers and a
number of other projects now in the development stage,
have resulted in an unsatisfactory first quarter,” Skinner
explained. The outlook for the immediate future is more
promising, he noted: “We believe the business climate is
improving and we are looking forward to a better second-
half sales & profit picture.”
Disney-Disneyland Merger OK’d: Walt Disney Pro-
ductions stockholders last week approved the merger into
WDP of subsidiary Disneyland Inc., effective May 29.
New officers of WDP: Joseph Fowler, vp for Disneyland
operations & construction; Robert Foster, asst, secy.;
Richard Johnson, asst, treasurer. Directors designated
these officers of the Disneyland div. of WDP to take office
on completion of the merger: Roy 0. Disney, pres.; Fowler,
operations & construction vp; Donn B. Tatum, administra-
tion vp; Lawrence E. Tryon, treas.; Foster, secy.; O. V.
Melton, asst, treas.; Johnson, asst. secy. & asst, treas.;
George Klimmer, asst, secretary.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, May 18, 1961
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent, actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
20 %
23
Magnetics Inc.
12%
14%
Adler Electronics
18%
205/b
Maxson
27%
31%
Aerovox
11%
12%
Meredith Pub.
44
48 '4
28
30%
MetroMedia
19 a4
21%
29%
Astron Corp.
2% 3-7/16
Microdot
27
Babcock Electronics -
36
38%
Milgo Electronics
25
27%
Baird Atomic
21%
23%
Narda Microwave
9%
11
Cannon Electric
40
44
Newark Electronics
27%
18*%
Capehart
7%
9
Nuclear of Chicago
46
49%
Chicago Aerial Ind.
26%
28%
Official Films
3%
4'4
Control Data Corp.
90
97
Pacific Automation __
67A
8
Cook Electric - -
14 >4
15%
Pacific Mercurv
7
8%
Craig Systems ..
16%
18
Philips Lamp _
151%
157
Crosby Teletronics —
6%
7%
Pyramid Electric
2% 3
-3/16
Dictaphone
34%
37 >4
Radiation Inc.
29%
32
Digitronics - ..
26
30%
Rek-O-Kui
2%
2%
Eastern Ind.
19%
21 '/a
Research Inc.
6%
44 %
7
Eitel-McCullough
18%
20
Howard W. Sams
48%.
Elco Corp.
14%
16%
Sanders Associates
52%
56 %
Electro Instruments -
21
24%
Silicon Transistor
12%
14%
Electro Voice _ _ _
13%
15%
Herman Smith
13%
15 >4
Electronic Associates -
34
36%
Soroban Engineering _
68
74%
Elec. Capital Corp. __
46
50%
Soundscriber .
14%
16 >4
Erie Resistor
14%
15%
Speer Carbon
25
27%
Executone -
21%
23%
Sprague Electric
75%
78%
Farrington Mfg.
14 >4
15%
Sterling Television _
4
4%
9V>
11%
Svstron-Donnpr
41
44%
22%
Four Star TV . _.
21%
23%
Taft Bcstg. _ _
20%
FXR
20
22%
Taylor Instrument
52%
56%
General Devices
14%
16
Technology Inst
6%
7%
G-L Electronics _ -
9
10%
Tele-Broadcasters
2
2%
Granco Products
4 '4
5
Telechrome
15%
16%
Gross Telecasting
22
24%
Telecomputing _ _
7%
8%
Hallir.raftprs
52
56
Time Inc.
90
94%
16%
Hathaway Instr.
29
31%
Tracerlab
15
High Voltage Eng.
183
199
United Artists
7%
8%
Infrared Industries __
17*4
19 ‘/a
United Control
17%
19%
Interstate Engineering
26%
287/a
Universal Trans.
1%
1%
Ionics Inc.
34
37%
Vitro
33%
35%
Itek -
50
54%
Vocaline
2% 3-7/16
Jerrold
8%
9%
Wells-Gardner
33%
35%
Lab for Electronics __
59%
03
Wilcox Electric
11%
13
Leeds & Northrup
39 >4
42
WJR Goodwill Station
11%
13%
Lei Inc.
9%
10%
Wometco
26%
28%
Magna Theater _ .
4%
5%
AB-PT Looks Forward : Buoyed by record first-quarter
profits (Vol. 17:18 pl8), AB-PT Pres. Leonard H. Golden-
son told stockholders last week that the company is in a
“strong financial position” and predicted further growth.
A large portion of Goldenson’s presentation was devoted
to the increased news & public-affairs schedule on ABC-TV.
In other highlights: (1) He said AB-PT would further
expand its foreign TV activities in preparation for live
worldwide networking via satellite. (2) He said the com-
pany’s theater business was running ahead of last year.
(3) He announced AB-PT’s acquisition of controlling inter-
est in Westminster Records. (4) He called attention to the
company’s sale of about 120,000 shares of Microwave Assoc-
iates stock, which originally cost AB-PT $83,000 and now
has a market value of about $6 million. AB-PT retains
120,000 shares. (5) Stockholders approved an increase in
common shares from 5 million to 10 million, and a key
employes’ incentive compensation plan. (6) Stockholders
elected Jack Hausman to the board, succeeding Robert
Wilby. (See also p. 5.)
Four Star Sees Record Year: Pres. Dick Powell &
exec, vp Tom McDermott forecast peak gross & net income
for the fiscal year ending June 30, 1961, at the company’s
annual meeting in North Hollywood, Cal. last week. They
estimated net income would approximate $630,000 or $1.05
a share, vs. $317, 50G ( 52^ ) in fiscal 1960.
YOUR PERSONAL
SUBSCRIPTION
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Circulation Department
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NAME
POSITION
FIRM
ADDRESS
CITY ZONE STATE
J
24
MAY 22, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$ 14,091,455
$ 2,208,119
$ 1,117,582
$0.54
2,064,534'
12,158,441
2,276,145
1,143,201
.55
2,064,534*
5,215,048
872,231
424,831
.21
2,064,534*
3,945,888
790,945
384,145
.19
2,064,534*
372,692,489
24,010,092
12, 499,619s
2.32 s
5,379,529
399,036,702
24,292,585
11,676,693
2.18
5,366,624
191,031,149
4,867,081
.90
5,379,529
201,545,865
5,923,110
1.10
5,366,624
1,574,240
107,903
.07
2,019,258
88,988
.06
963,815
.75
1,285,701
1,989,775
1.54
1,285,701
5,800,000
128,000
.13
798,806
66,875,395
(1,502,647)”
74,296,500
2,905,416
34,837,500
609,783
.24
2,569,208
33,639,469
312,704
.13
2,432,776
21,900,000
620,000
.22
34,200,000
—
(835,981)
5,182,930
66,912
.10
647,794
4,709,996
151,677
.23
655,894
99,225,000
(3,187,000)“
(1,605,000)
4,096,571
101,781,000
3,414,000
1,615,000
.377
4,075,466
5,871,288
856,909
(2,424)
—
815,879
6,819,152
640,854
111,362
.14
815,965
5,532,000
(276,000)
3,001,406
7,214,000
322,000
.11
2,969,493
186,524
.32
582,182
136,505
.24
559,900
34,894,728
1,669,244
.68
2,446,986
28,653,252
1,602,282
.69
2,338,536
Company
Avnet Electronics
Bendix
Components Corp.
of America
Decca Records*
Erie Resistor
Federal Pacific Electric
Ling-Temco Electronics
NT&T
Oak Mfg.
Philco
Story on ,p. 23
Television Industries
Textron Electronics
Trans-Lux
20th Century-Fox
Story on p. 13
Period
1961 — 9 mo. to Mar. 31
1960 — 9 mo. to Mar. 31* 2
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 312 *
1961 — 6 mo. to Mar. 31
1960 — 6 mo. to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — 6 mo. to Apr. 30
1960 — 6 mo. to Apr. 30
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — qtr. to Apr. 2
I9605 &
1961 — 9 mo. to Mar. 31“
1960 — 9 mo. to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — 6 mo. to Mar. 31‘”
1960—6 mo. to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1960 — year to Dec. 31
1959 — year to Dec. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — 13 wks. to Apr. 1
1960 — 13 wks. to Apr. 1
Notes: ’Outstanding Mar. 31, 1961. ^Includes British Industries,
merged into Avnet December 1960 (Vol. 17:1 p20). •''Includes non-re-
eurring profit of $3,215,287 (60 <f a share) on sale of Elliott-Automation
Ltd. includes operations of Universal Pictures. 'Unavailable because
of change in 1961 to reporting in 13-week intervals. “Before $1,582,000
tax credit. 'After preferred dividends. “Includes Pioneer Electric Ltd.,
acquired in 1960. “After tax credit of $1,450,000 and non-recurring
losses of $475,000. ’“Estimate.
Stock Offerings: AB-PT and Western Union placed a
total of 240,000 shares of Microwave Associates common
($50,625 a share) on the market last week via an under-
writing group headed by Lehman Brothers, Kuhn, Loeb &
Co., and Clark, Dodge & Co. The secondary offering repre-
sents approximately 50% of each company’s holdings of
Microwave common. After the sale, each company will
own 121,872 shares or approximately 12% of Microwave’s
outstanding common • AT&T has registered with SEC a
planned public offering of $250 million of debentures, due
1998. They will be offered for sale at competitive bidding.
Reports & Comments Available: Packard Bell Elec-
tronics, memo, Auchincloss, Parker & Redpath, 2 Broad-
way, N.Y. 4 • International Resistance, report, Robinson
& Co., 15th & Chestnut Sts., Philadelphia 2 • Indiana
General, analysis, Emanuel, Deetjen & Co., 120 Broadway,
N.Y. 5 • Victoreen Instruments, comments, J. W. Sparks
& Co., 120 Broadway, N.Y. 5 • Varian Associates, com-
ments in Research Review, Hemphill, Noyes & Co., 15
Broad St., N.Y. 5 • Airpax Electronics, review, Johnson,
Lane, Space & Co., Florida Title Bldg., Jacksonville 2 •
Transistor Applications Inc., offering circular, First Weber
Securities Corp., 79 Wall St., N.Y. 5.
Foto-Video Electronics Doubles Sales: Volume jumped
to $300,791 in the 6 months to March 31, compared with
$144,964 a year earlier. The Cedar Grove, N.J. manufac-
turer of commercial, industrial and military TV equipment
& systems reported a March 31 back order of $750,000, vs.
$225,000 at the end of fiscal 1960’s first half. Pres. Albert J.
Baracket said that “on the basis of these favorable opera-
tions and on predicted net sales of $800,000 in the year
ending Sept. 30, compared with $348,000 in fiscal 1960,
Foto-Video should earn a greater profit this year.”
Common Stock
Dividends
Stk. of
Corporation
Period
Amt. Payable
Record
AT&T
.. Q
$0.90
Jul.
10
Jun. 9
Arvin Industries
Q
.25
Jun.
30
Jun. 5
Bartell Bcstg
. . Stk.
100%
—
May 15
Walt Disney Prod
■ • Q
.10
Jul.
1
Jun. 16
Famous Players Can.
. Q
.27 V2
Jun.
9
May 24
Federal Pacific Elec. .
.. Q
.05
Jun.
15
Jun. 1
Hazeltine
.. Q
.20
Jun.
15
Jun. 1
Newark Electronics . .
Q
.0614
Jun.
30
Jun. 15
Storer Bcstg
Q
.45
Jun.
10
May 26
Storer Bcstg. “B” . . . .
Q
.12 %
Jun.
10
May 26
Taft Bcstg
■ Q
.10
Jun.
14
May 15
Time Inc
. 0
.75
Jun.
9
May 25
20th Century-Fox . . .
Q
.40
Jun.
30
Jun. 16
Television
MAY 22, 1961
©1961 TRIANGLE PUBLICATIONS, INC.
1961 SUPPLEMENT No. 6
Financial Data on Electronics & Broadcasting Companies
Statistical Summaries of Reports of Leading Publicly-Owned Companies
Including Major Component Parts Makers and Broadcasters
Adjusted for stock split and major stock dividends wherever possible.
Compiled for Television Digest by
Greenebaum & Associates, Financial Consultants in Electronics,
30 West Monroe St., Chicago 3, 111., Financial 6-2137
NYSE — New York Stock Exchange ASE — American Stock Exchange Midwest — Midwest Stock Exchange
Pacific — Pacific Coast Stock Exchange
ACOUSTICA ASSOCIATES, INCORPORATED (Unlisted)
Year ending February 33
Capitalization — Common: 10 cents par, 449,825 shares.
Pre-tax
Net
Net Per
Total
Price
Year
IftSU
Sales
$ 34,038
347,105
Earnings
Profit
$ 12.802(d)
Share
Dividends
none
Assets
Range
1957
23.602(d)
$ .11(d)
none
$ 144,825
1958 _
1,096,760
20,636
.08
none
353,384
1944- 344
1959 —
6,135,517
147,180
.44
none
1,960,119
40(4- 19
1960__
8,106,788
429,879
240,879
.63
none
3.707,327
36(4- 17
1961 (6 mo.) .
(d) Deficit.
4,187,314
121,655
.27
none
25(4- 17(4
ADMIRAL CORPORATION (NYSE)
Capitalization — Debt: $5,270,000. Common: $1 par, 2,407,136 shares.
1950
$230,397,662
$37,775,281
$18,767,554
$7.95
$1.00
$ 67,960,665
31 H- 13%
1951 .
185,925,058
18,725,621
9,586.833
4.06
.88
68,756,734
23(4- 16(4
1952 — __ __ _
190,724,326
18,942,133
8,711,133
3.69
.88
87,530,549
26%- 19 (4
1953 .
250,931,605
21,340,965
8,213,165
3.48
1.00+20% Stk.
107,642,418
32(4- 18%
1954.
219.565,089
15,581,974
6,547,974
2.77
1.00
109,126,766
29(4- 18(4
1955 - ..
202,361,797
5.752,144
2,282,144
.97
1.00
104,823,433
30(4- 20(4
1956 (a)
185,880,606
2.740,024
1,504,024
.64
1.00
105,404,038
22(4- 12%
1957 .
172,663,167
.',176,067
965,067
.41
none
102,115,752
14%- 6(4
1958 _______
170.777,126
2,956,317
1,375,017
.57
none
101.999,284
19%- 7
1959 _
199.605,609
8,198,450
4,108,450
1.71
none
111,115,159
29(4- 17
I960
187,865,196
3.775.371(d)
2.493.371(d)
1.04(d)
none
104,395,679
23(4- 10
liKil __ _
none
15(4- 10%
(a) Restated to
include domestic real
estate subsidiary
and all foreign operations in Italy,
Mexico, (d) Deficit.
AEROVOX CORPORATION (Unlisted)
Capitalization — Debt
: $2,285,000 notes. Common: $1 par, 859.706 shares.
1950 __
$ 23,751,172
$ 3,428,572
$ 1,749,418
$2.51
$ .30
$11,682,140
12(4- 4(4
1951
22,574,370
1,610,182
779,353
1.11
.60
12,640,361
10(4- 6%
1952
22,460,917
1,987,215
940.440
1.35
.60
12,633,317
10(4- 6(4
1953
27,064,814
2,185,824
1,074,582
1.64
.60
14,314,803
12%- 9
1954
28,016,539
1,520,120
860,828
1.04
.46
15,266,982
12 - 8(4
1955
25.480,214
994,003
480.956
.55
5% stk.
15,896,999
13(4- 8
1956
25,095,656
1.633.693(d)
909.893(d)
1.05(d)
none
15,379,924
8(4- 4
1957. _ _
20.892,597
409,778
276,272
.32
none
12,835,934
6(4- 2%
1958_
17,488,082
416.360
216,690
.25
none
12,696,067
6%- 3%
1959. _ __
22,212,531
1.341,858
668,394
.78
none
13,175,239
18 - 6(4
I960- _ .
20,521,815
374,181
121,672
.14
.15
12,870,005
15 - 6%
1961
none
13 - 7(4
(d) Deficit.
ALLIED CONTROL COMPANY INC. (ASE)
Capitalization — Debt :
$140,000, loan. Common:
$1 par, 472,142
shares.
1950 _
$ 1,890.156 $
181,926
$ 121,926
1951 . __
3,560,128
592,268
329,235
1952 __ _ _
7,146,610
796,532
257,910
1953 _ _
7,105,272
584,304
184,304
1954-
6,907,705
710,177
322,177
1955 -
7,362,112
651,124
384,721
1956 —
10.887,047
1,733,163
793,163
1957 . _
13,199,549
1,957,291
1,015,447
1958
9,755,173
1,026,500
531,207
1959 - _
11,083,664
905,066
441,721
1960
10,723,745
477,816
245,841
1961 ___
(a) Preferred stock.
$ 21
none
$ 1,254,251
.67
none
2,011,046
.51
none
2.680.725
4 - 2% (a)
.35
none
2,755,572
3%- 3 (a)
.64
l .10
2,526,405
9(4- 7%
.78
.40
3,233,731
9%- 6(4
1.69
.40
3,603,247
10(4- 6%
2.02
.57%
4,183,479
26%- 9%
1.06
.80 + 2%% Stk.
4,352,942
23(4- 16%
.94
.50
4,670,128
32 %- 16
.52
.37
4,557,913
18(4- 7%
.12
16%- 9%
ALLIED RADIO CORPORATION (Unlisted)
Year ending July 31
Capitalization — Common: $1 par, 1,065,633 shares.
1952 $ 11,180,000 $ 305,000
1953 12,991,000 322,000
1954 14,346,000 389,000
1955 16,102,000 533,000
1956 20.198,000 638,000
1957 23,509,300 $ 1,775,883 886,883
1958 27,070,464 1,676,947 833,947
1959 29.682,110 2,349,741 1,151,741
1960 34,821,953 2,617,204 1,284,204
1961 (6 mo.) 20.594,645 1,164,145 570,145
S .31
.32
.39
.53 ___
.64
.89
83
1.13 $T08+2%stk. $ 9~544,058 18%-14~
1.25 .32 +2% stk. 11,085,095 2444-15
.54 .08 28(4- 20(4
AMERICAN BOSCH AKMA CORPORATION (NYSE)
Capitalization
Debentures: $735,000
Debt: $525,000, Note
Preferred: 5% cumulative serial preferred Series A & B, $100 par, 14,575 shares
Common: $2 par, 1,902,041 shares
Funded Debt: $735,000
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 35.643.481
$ 5,200,242
$ 2.545,242
$1.88
$1.05
$ 22,135,487
20 - 1014
1951 . -
75,898,047
7,894,820
2,607,820
1.91
1.20+20% stk.
45,580.299
17%- 1244
1952
90,539,243
846.048(d)
509.708(d)
.54(d)
.90+ 2% stk.
48,983,258
1544- 1044
1953 „
79,367,771
3,648,439
1,678,439
1.02
none
43,783,734
1244- 644
1954
74,416,211
4,938,370
2,570,370
1.58
4% stk.
39,951,806
1544- 9
1955
73,805.025
6,533,568
3,383,568
1.86
1.00+ 2% stk.
44,290,499
2244- 1444
1956
122,237,735
9,666,357
4,626,357
2.43
1.00+ 6% stk.
54,593,088
2344- 1644
1967-
134,339,863
10.510,387
5,080,387
2.67
1.05
66,114,872
27 - 1644
1958
115,877,176
8,244,723
4,100,723
2.14
1.20
64,360,840
3744- 1944
1959 —
119,957,956
7,360,594
3,532,530
1 83
1.20
60,979,936
3944- 2344
I960
125,480,543
2,111,305
1,038,305
.51
.60 + 1% stk.
64,497,902
30 - 1344
1961 (3 mo.)
34,556,429
612,946
.31
none
2444- 15 V*
(d) Deficit.
AMERICAN BROADCASTING -PARAMOUNT THEATRES, INC. (NYSE)
Capitalization
Debt: $53,423,074
Preferred: 5% cumulative preferred, $20 par, 69,931 shares
Common: $1 par, 4,232,731 shares
1950*
$ 45,879,660
$ 132,605
$ 84,605
$ .05
none
$ 26,491.261
1414- 7%
1951*
58,983,129
741,943
368,943
.22
none
31,025,927
14%- 10 Vi
1952
167,136,730
13,578,802
6.961,113
1.34
$1.25
141,124,092
21V4- 11%
1953f
172,018,661
8,980,587
4,376,626
2.14
1.00
137,754,108
157/a- 12%
1954
188,795,705
9, 826, 142(a)
4, 721.787(a)
1.11(a)
1.00
138,376,649
25V4- 14%
1955
198,350.068
16, Oil, 623(a)
8.218.017(a)
1.89(a)
1.20
138,593,905
33%!- 22 %
1956
206,915,705
15, 724, 544(a)
7.734.545(a)
1.78(a)
1.30
146,192,447
32 %- 21%
1957 .
215,877,026
9,779,524
4,894,524
1.10
1.00
154,125,813
24"%- 11%
1958
244,821,241
12,016,010
6,116,060
1.40
1.00
155,880,143
22 - 13
1959
287,957,411
19,012,143
8,154,163
1.92
1.00
175,271,178
33 %- 20%
I960
334.436,856
24,212,813
11,817,384
2.82
1.00 + 2% stk.
182,244,417
46%- 25%
1961 (3 mo.)
11,239,000
7,339,000
1 73
.25
61%- 43 Vi
•1950 and 1951 figures for ABC only.
tMerger of ABC and United Paramount Theatres, Inc. effective Feb. 1953.
(a) Excluding capital gains.
AMERICAN ELECTRONICS INCORPORATED (ASE)
Capitalization
Debentures: $3,457,000, convertible subordinated 5Vis, due 1973
Debt: $47,925 notes
Common: $1 par, 1,177,708 shares
1950
$ 340,000
none
V951 _ _
1,510,000
none
1952. _
2,518,964
$ 245.118
$ 62,774
$ 12
none
1953 ...
3,900,300
452,489
180,879
.36
none
1954
6,109,380
583,957
297,783
.59
$ .22%
$ 3,204,561
15V4- 4
1955
5,935,104
519,013
265,013
.51
50
4,110,513
17 - 10%
1956
10,379,641
758,109
376,128
.73
.50
7,879,677
13%- 11
1957
17,908,135
1,180,042
603,650
.78
.50
14,484,448
21%- 11
1958
17,396,064
3.333.447(d)
2,285,826 (d)
2.63(d)
.25
13,917,622
15ya- 9%
1959
25,019,132
617,505
617,505
.70
none
17,433,837
19%- 11%
I960
22,609,422
4.721.653(d)
4,721,653 1 d)
2.65(d)
none
13,938,659
19 'A - 8%
1961 (3 mo.) .
5,441,695
30,622
30,622
03
none
12%- 8%
(d) Deficit.
AMERICAN MACHINE &
FOUNDRY
COMPANY (NYSE)
Capitalization
Debt: $ 5,450,000 notes:
$70,725,000 subsidiary debt
$11,500,000, debenture 4s, due
1969; $39,911,100. conv.
sub. debenture 4 ’As,
due 1981
Preferred: 3.90% cumulative, $100 par, 60,000 shares
5% cumulative, $100 par,
16,456 shares
Common: $3.50 par, 7,985,516 shares
1950
$ 27,577,242
$ 3,405,846
$ 2,015,846
$ .38
$ .20
$ 30, 306, 000(a)
4%- 3%
1951(a)
71,969,000
8,751,000
4.171,000
.58
.20 +stk.
53,691,0000)
5%- 3%
1952(a)
130,262,000
10,375,000
4,849,000
.51
.20 + stk.
78.709.000(a)
6%- 4>A
1953(a) .
171,894,000
11,961,000
6.099,000
.60
.25 4- stk.
89, 377, 000(a)
6 ’A- 4%
1954(a)
154,468.000
9,598,000
4.823,000
.43
.25 4- Stk
105.662.000(a)
7 Vi- 5%
1955(b)
175,651,000
11,884,000
5,777,000
.45
.25 4- Stk.
132.625.000(a)
9 - 5%
1956(b) . _
237,460,000
23,015,000
11,008.000
.83
. 26*% 4- Stk.
182,385,380
10%- 6%
1957(b)
271,433,000
25,960,000
12,921,000
.94
.32 ’/a
222.779.000(a)
10%- 7V4
1958(b) .
239,745,000
24,490,000
11,950,000
.84
42%
228.979.425
14%- 8%
1959(b)
294,713,345
42,186,172
19,888,172
1.28
.53%
270,477,901
26 ’A- 13%
1960
361.984.818
49,504,097
24,104,097
1.53
.68%
332,207.495
457/a- 24%
1961 (3 mo.)
114,659,439
15,760,899
7,526,899
.93
.42%
369,252,563
63%- 42%
(a) Adjusted by company (b) Pro-forma including Cuno engineering
(Note:) Adjusted for 2-for-l stock split to be voted April 18, 1961
AMERICAN TELEPHONE AND TELEGRAPH COMPANY (NYSE)
Capitalization
Debt: $7,232,239,000
Subsidiary preferred: $17,904,300
Common: $33% Par, 230,458,530 shares
1950
$3,261,528,032
$ 587,720,864
$346,962,051
$4.04
$3.00
$11,575,966,607
53%- 48%
1951
3,639,462,365
704,221,388
364,874,176
3.67
3.00
12,774,216,000
53% - 50
1952
4,039,644,218
798,087,900
406,661,306
3.48
3.00
13,997,345,000
53 %- 50%
1953
4,416,729,614
937,599.573
478,512,265
3.77
3.00
15,434,549,000
53 %- 50%
1954
4,784,500,427
1,058,836,919
549,931,223
3.81
3.00
16,515,526,000
59 %- 52
1955
5,297,043,174
1,291,183,107
664,243,416
4.37
3.00
14,479,641,983
62%- 57%
1956
5.825,297,685
1,451,160,747
755,933,854
4.39
3.00
16,206,571,233
63%- 55
1957.
6,313,833,200
2,098,371,577
829,779,296
4.33
3.00
17.677.875,672
60 - 53%
195ft
6,771,403,000
2,435,455,000
952,305,000
4 67
3.00
19,493,951,000
75%- 56
1959
7,392,997,000
2,803,441,000
1,113,152,000
5.22
3.15
20,807,001,000
89 - 74%
1960 -
7,920.454,000
3,060,668,000
1.212,966,000
5.53
3.30
22,558,283,000
108%- 79%
1961 (3 mo.)
2,028,852,000
773,816,000
304.018,000
1.36
1.65
130 -103%
2
AMP INCORPOBATED (NYSE)
Capitalization
Notes: $900,000. 4V4 promissory Note due 1969. Common: .331/3 cents par, 6,052,488 shares.
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1930 _
$ 5,480,538
$ 1,342,201
$ 590,201
$ .10
none
1951 .
10,188,612
1,776,868
458,868
.08
none
1952 __
11,545,957
1,509,646
342,646
.06
none
1953
15,312,235
1,644,021
409,561
.07
none
1954
16,040,373
2,102,032
902,032
.15
none
1955
21,647,301
3,709,128
1,605,588
.28
none
$12,108,805
1956 __
32,299,301
6,587,742
3,227,742
.55
none
15,411,029
6V2- 5%
1957 _
36,097,574
6,542,779
3,350,779
.55
.17 4- stk.
16,637,337
10 - 47/a
1958 _
31,377,891
4,802,933
2,596,933
.43
.17
17,838,358
8 '/a- 6%
1959 -
46.965,516
9,375,031
4.940,031
.83
.20
22,762,638
21 - 7%
1960
53,904,779
10,347,346
5,618,346
.93
.27
30,502,158
24%- 15
1961 (3 mo.)
14,400,915
2,645,737
1,373,737
.23
.15
3414- 2iys
(Note: Adjusted for 3
-for-1 stock
split to be voted April
27, 1961)
AMPEX CORPORATION
(NYSE)
Year ending April SO
Capitalization
Debt: $327,000; $5,125,000
debenture 5’s, due 1972. Common:
$1 par, 7,718,257
shares.
1950
$ 387,514
$ 60.601(d)
$ .03(d)
none
1951 _ _ -
968,472
$ 129,931
114,931
.06
none
1952
2,301,707
167,823
76,823
.04
none
1953 _
3,548,593
202,020
88,520
.05
none
$ 2,156,234
1954 __ ...
5,418,373
70,191
25,691
.01
none
3.769,231
1955
8,163,663
762,622
365,736
.09
none
4,749,525
2%- V/e
1956
10,196,967
607,275
311,275
.08
none
6,301,532
5%- 214
1957 (a)
20,568.000
N.A.
993,000
.16
none
15,017,000
8-4
1958 (a)
33,915,000
N.A.
1,655,000
.26
none
21.635,000
6%- 57/a
1959 (a)
49,167.000
N.A.
2,914,000
.39
none
42,630,000
45%- 20%
1960 (a)
72,767,000
N.A.
4,083.000
.53
none
57, 581, 000(c)
4214- 1914
1961 (9 mo.) (a)
53,073,000
3, 571, 000(d)
1,303,000 (d)
.17(d)
none
32 %- 20 %
(a) Pro-forma including Telemeter
Magnetics, Inc., merged Dec. 30, 1960.
(c) Pro-forma
bal. sheet July 31.
(d) Deficit. (N.A.)
Not available.
AMPHENOL-BORG ELECTRONICS CORPORATION (NYSE)
Capitalization
Debt: $720,000, notes; $2,000,000, 5’/2% Conv. sub. debentures, due 1970.
Common: $1 par, 1,383,827 (c)
1950 (a)-
$ 12,944,833
$ 2,020,833 $
•920,833
$2.30
$ .70
$ 7,757,607
10%- 614
1951 (b)
37.238,930
5,753,223
1.969,755
2.29
.80
23.882,484
12 Vi- 9
1952 (b)
52,068,363
7,753,413
2,593,736
3.01
.90
27.684.279
17%- 10%
1953 (b)
55,204,123
6.159,929
2,067,070
2.40
1.00
30,386.346
19 - 13
1954 (b)
43,309,241
4.205,722
1,985,531
2.31
.75
27,181,515
1514- 9
1955 (b)
43,405,371
5,640,266
2,750,759
3.20
■57 V2
27,448.441
19 - 12%
1956 (c)
50,791,794
5,828,787
2,782,869
2.47
.95
30.034.581(b)
1914- 15%
1957 (c)_
58,424,142
7,947,624
3.700,264
2.79
1.15
38.132.317(b)
33%- 1914
1958 (c)
50.582,961
4,822,356
2.472,439
1.86
1.20
38.864.438(e)
37 14 - 22%
1959 (c)
62,201,244
6.492,716
3.246,048
2.34
1.40
42.480.630(e)
4614- 30%
1900 (r.)
67,804,593
5,062,530
2,535,530
1.83
1.40
51,006,381
55 %- 33%
1961 (3 mo.)
123,735
.11
.35
58 %- 41%
(a) Amphenol
Electronics only, (b)
Adjusted by Company.
(c) Pro-Forma
including
FXR, Inc. (e)
Amphenol-Borg only.
ANDREA RADIO CORPORATION (ASE)
Capitalization
Common: $1 par
, 250,700 shares.
1955
$ 3,455,608
N.A.
$ 172,543
$ .69
none
(b)
(b)
1956-
4,255.156
N.A.
126,207
.50
none
(b)
(b)
1957
7,465,125
N.A.
313,395
1.25
none
(b)
(b>
1958
5,798,571
N.A.
263.919
1.05
none
$ 2,549,234
(b)
1959
6,526.827
$ 541,402
279,675
1.12
none
2.920.077
(b)
1960
7,423,316
614.103
307,663
1.23
$ .25
3,019,712
22V4- 11
1961 _
.25
3214- 12%
N.A. Not available.
(b) Privately owned.
ARYTN INDUSTRIES
INCORPORATED
(NYSE)
Capitalization
Debt: $4,500,000
notes. Common: $2.50
par, 1,137,609 shares.
1950
$ 53,684,138
$ 6,940,396 $
3,605,126
$3.24
$1.34
$ 23,565,630
24% - 141/2
1951
63,997.212
6,841,405
2,691,063
2.42
1.60
26,578,148
32%- 18%
1952
64,289,781
4,459,536
2,209,733
1.78
1.60
27,364,995
26%- 20%
1953
73,395,197
4,692,147
2,255,001
2.02
1.60
27.135,716
26 Vi- 20%
1954
53,372,759
4,630,593
2,231,198
2.00
1.28
27,978,690
21%- 16%
1955
67,421,583
8,445,322
4.052,091
3,64
1.36
32,033,832
21%- 1914
1956
64,612,775
7,875,165
3,784,839
3.22
1.60
32,122,082
25Vi- 2114
1957
69,705.700
7,676,370
3,689,976
3.28
1.60
31,346.329
29 14- 22%
1958
54,015,225
3,085,970
1,487,878
1.32
1.00
32,090,290
23 %- 18%
1959
66,174,567
4,186,889
2,031,058
1.80
.95
36,171,011
2914- 22%
1960
66,843,470
2,830,811
1,366,000
1.21
1.00
35,633,510
27%,- 16%
1961 (3 mo.) —
12,980,058
165.901(d)
79.632(d)
.07(d)
.25
3714- 20
(d) Deficit.
ASTRON CORPORATION (Unlisted)
Capitalization
Debt: $358,375
Preferred: i% cumulative preferred, $10 par,
Common: 10 cents par, 645,000 shares
1951 - $ 1,461,687
3,900 shares
N.A.
$ 33,331
$ .05
(b)
(b)
(b)
1952 -
2,421,216
N.A.
100,648
.05
(b)
(b)
(b)
1953
3,164,983
N.A.
118,252
.18
(b)
$ 836,579
'b)
1954 -
3,421,760
$ 569,231
287,431
.45
(b)
1,206,212
(b)
1955 . _
4,101,170
607,639
296,339
.46
$ .20
2,174,924
5 - 3%
1956
5,128,525
460,519
227,519
.35
.40
2,281,279
4%- 3
1957
4,841,129
352,708
185,708
.29
.20
2,202,612
3 Vi- 1%
1958
4,147,744
83.079(d)
24.079(d)
.04(d)
•07>/2
2,064.232
3 Vi- 1%
1959 _
5,066,126
61.964(d)
24.264(d)
.04(d)
none
2,307,901
4 - 2
I960
4,175,300
435.019(d)
300.919(d)
•47(d)
none
1.940,811
4 Vi- 1V4
1961
none
2%- 1%
N.A. Not available, (b) Privately owned, (d) Deficit.
-3-
AC DIO DEVICES, INCORPORATED (ASE)
Capitalization
Debt: $450,000. Common: 10 cents par, 831,652 shares.
Pre-tax
Net
Net Per
Total
Price
Tear
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 1,992,176
$ 307,216
$ 172,216
$ .34
$ .15%
$ 840,732
1951
2,159,595
173,441
92,441
.18
.15
879,164
1952 _
2.338,602
207,713
131,713
.26
.12
910,749
2*4- 1%
1953
2.612,719
174,398
101,898
.20
.09
1,184,444
3-%- 2%
1954
2,453,750
89,906
58,906
.11
.08+10% Stic.
1,141,416-
3%- 2
1955
3,472,871
426.955
219,955
.36
.05+10% stir.
1,296,624
3%- 2%
1956
3,707,576
417,457
212,457
.33
.05+5% stir.
1,645,225
6%- 2%
1957. .
4,774,523
283,241
151,241
.19
.05+5% stk.
2,646,083
12%- 4%
1958 (a)
5,575,971
371,299
.47
.05
3,358,357
17%- 7%
1959 (a)
6.166.344
420.445(d)
195.445(d)
•35(d)
none
3,377.629
26 %- 15
1960
6,562,992
280,308
142,308
.17
none
3,606.102
28%- 12%
1961
36%- 25%
(a) Pro-forma giving
effect to sale of Silicon Rectifier Division, (d) Deficit.
AUTOMATIC RADIO MFG. CO., INC.,
(ASE)
Year ending September SO
Capitalization
Debt: $74,551.
Preferred: 5% cumulative, conv., $100
par, 10.559 shares.
Common: $1 par, 2,166,750 shares.
1955 . .
$ 4,110,944
$ 336,290
$ 185,341
$ .09
none
(b)
(b)
1956 .
6,053,333
485,553
262,044
.13
none
(b)
(b)
1957
9,780,453
1,221,134
622,769
.32
none
(b)
(b)
1958
11.720.966
2.457,226
1,216.889
.65
none
(b)
(b)
1959
13,871,695
3.796,395
1.849,561
.99
none
(b)
(b)
1960
15,075.687
3,536,152
1,766,152
.95
none
$ 9.346.689
13 - 10
L961 (3 mo.)
3,096,954
816,824
408.411
.20
none
11.132,186
20 - 12
(b) Privately owned.
AVCO CORPORATION
(NYSE)
Year ending November
SO
Capitalization
Debentures: $15,000,000
convertible sub.
debenture 5s, due :
1979.
Debt: $19,385,000, promissory notes
Common: $3 par, 10.349,959 shares
1950
$256,966,971
$28,735,633
$12,635,633
$1.47
$ .50
$222,980,159
9%- 5%
1951
286.598,113
22,089,214
10,089,214
1.10
.60
186.877,718
8%- 6%
1952 ... .
326,585.641
21,578,927
11,028,927
1.20
.60
167,434.839
8%- 6%
1953
414,783,527
5,868,598
3,368,598
.34
.30
143,787,065
8%- 4%
1954
375,405,820
7,509,436
3,639,436
.37
.10
200,878,864
7-4%
1955
299.332,434
2,168,311
758,311
.05
.20
198,417,760
8%- 5%
1956
320,556,285
18.112.847(d)
16.387.847(d)
1.84(d)
none
181,728,051
7%- 5
1957
314,882,677
10,552,601
12,832,794
1.38
.10
159,752,919
7%- 4%
1958 (a) .
275,696,640
13,526,090
11,596,608
1.23
.40
183,029,175
I3ys- 5%
1959 .
306,048,377
18,488,416
9,588,416
.95
.40
187.553,073
17%- 10%
1960
322,744,957
19,300,001
10,021.501
.97
.50
176,460,432
17%- 11%
1961 (3 mo.)
73,693,944
4,876.375
2,451,375
.24
.27%
21%- 13%
(a) Excludes $7,233,011 sales of discontinued operations.
(d) Deficit.
AVIEN, INCORPORATED
(ASE)
year ending June 30
Capitalization
Debt: $970,000, notes, due July 1969.
Common: Class A, 10 cents par, 678,412 shares
1954
$ 6,887,000
$ 332,000
$ 314,000
$ .47
$ 1,269.000
1955 ...
5,823,000
485.000
458,000
.69
$ .07%
1,990,000
1956 .
5,135,000
143.000(d)
148.000(d)
.22(d)
none
2,305,000
1957
6,115,000
203,000
163,000
.24
none
3,541,000
3 - 1%
1958
7,398,000
498,000
230,000
.34
none
3,668,000
5%- 1%
1959
7,748,865
671,437
301,437
.50
none
2,211,229
16%- 7
1960 _ .
5,040.910
148,352
189,040
.31
none
3,074.677
14 - 7%
1961 (6 mo.)
3,393,000
225.000(d)
160.000(d)
.24(d)
none
29%- 9%
(d) Deficit
AVNET ELECTRONICS CORPORATION
((NYSE)
Year ending June SO
Capitalization
Debt: $217,887, notes
Common: $.05 cents par,
2,442.221 shares
1955 (Incorporated July 22)
none
1956 (a)
$ 1.003,484
$ 17.228(d)
$ .02(d)
none
1957
2,037,897
66.737
.06
none
1958 (b)
11,094,384
725,992
.43
3%% stk.
$ 1.701.057(C)
1959 (b)
14,321,790
1,287,479
.67
3%% stk.
3.397.450(C)
19%- 8%
1960 (b)
15,836,575
1,428,139
.74
none
8.390,889
23%- 12%
1961 (b) (6 mo.)
8,876,406
696,132
.36
none
68 %- 17%
(a) 11 months to June 30. (b) Pro-forma, including British Industries Corp., merged Dec. 29, 1960. (c) Avnet only,
(d) Deficit.
BABCOCK ELECTRONICS CORP. (Unlisted) (Formerly Babcock Radio Engineering, Inc.— name changed Sept. 13, 1960)
Pear ending May 31
Capitalization
Common: $1 par, 651.036 shares
1955 __
$1,169,096
N.A.
$ 72,452
$ .22
none
(b)
(b)
1956 _ . .
1,481,806
N.A.
91,400
.28
$ .03
(b)
(b)
1957
1,952.460
N.A.
79,441
.24
.02
(b)
(b)
1958
1,582,702
N.A.
93,754
.29
.02
(b)
(b)
1959
2,954,742
N.A.
178,595
.42
.07%
$2,201,992
(b)
I960
6.539,945
N.A.
399.870
.55
none
2,876.695
30 - 11%
1961 (e)
7,500,000
.66
none
27%- 21%
(N.A.) Not available, (b) Privately owned, (e) Estimate.
4
BAWD-ATOMIC, INCORPORATED (Unlisted)
Year ending September SO
Capitalization
Debt: $615,000
Common: $1 par, 798,656
shares.
Pre-tax
Net
Net Per
Total
Tear
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950 N.A.
1951 N.A.
1952 N.A.
1953 N.A. _
1954 _ $
2,993,324
$ 36.339(d)
$ 38.007(d)
$ .09(d)
none
6V4 5V2
1955 _
3,082,137
301.642(d)
279.689(d)
.65(d)
none
$ 1,994, 546(a)
6%- 3%
1956
4,871,214
187,375
185,927
.40
none
2,641,919
6ya- 4%
1957 . _
6,701,936
141.900
93,600
.19
none
3,379,497
8%- 3%
1958
7,035,934
206,811
121,591
.24
none
3,395,500
12 - 3%
1959
8,339,280
76,914
36,511
.05
none
5,510,132
18%,- 7%
1960
13,193,059
899,091
414,091
.52
none
7,003,084
44-9
1961.
none
2694- 19%
(N.A.) Not available.
(a) As of Dec. 31. (d)
Deficit.
BARNES ENGINEERING COMPANY
(ASE)
Year ending June SO
Capitalization
Common: $1 par, 358,820
1954 Incorporated Nov. 4
1955—
1956 $
696,500
$ 99.529(d)
$ .33(d)
1957 - -
1,252,255
142,270
.47
1958
1,816,614
175,842
.59
none
$ 1,314,270
11 - 3%
1959
2,754.522
227,961
.70
none
1,602,372
32%- 8
1960
3,853,889
$ 432,942
219,942
.62
none
2,505,278
57%- 21%
1961 (6 mo.) —
2,188,135
30,924
.09
none
49%- 31
BECKMAN INSTRUMENTS INCORPORATED
Year ending June SO
Capitalization
Debt: $9,889,286
Common: $1 par, 1,468,585 shares
1950* _ _ $ 5,207,856
(NYSE)
$ 1,431,353 $
694,853
$ .69
$ .13
(b)
1951*. _
8,215,712
1,918,190
628,090
.58
none
$ 5.990,000
(b)
1952(a)
5,785,740
1,326,848
326.848
.30
none
7,148,028
17%- 10%
1953.
16.447,382
1,991,089
756,089
.70
none
10,247,769
17 - 11%
1954
18,652,870
2,320,280
920,280
.85
none
12,726,495
27%- 13%
1955—
21,330,598
2,539,050
1,322,050
1.06
none
16,930,012
29%- 19%
1956
29,362,131
3,344,856
1,744.856
1.36
3% stk.
21,859,411
43%- 25%
1957
38,088,730
349,432
209.432
.16
3% stk.
36,256,196
47%- 21
1958
39.823,317
1,792,923 (d)
946.923(d)
■ 70(d)
none
35,792,392
40 %- 18%
1959
44,872,768
3,486,689
1,771,689
1.30
none
31,279,198
74 %- 36%
I960.
54,257,282
6,282,915
3.092,915
2.24
none
35,857,974
103%- 62%
1961 (9 mo.)
48,489,254
5,050,012
2,515,012
1.82
none
39,029,810
145%- 87
•12 months ending Dec. 31.
(a) 6 months to June 30. (b) Privately
owned, (d) Deficit.
BELL & HOWELL
COMPANY (NYSE)*
Capitalization
Debt: $15,069,092
Preferred: 4%%
cumulative, $100 par.
13,313 shares
4%%
cumulative, $100 par,
13,600
shares
Common: no par, 3,739.596 shares
1950 (a)
$ 2,808,571
t
654,801
1,062,591
$ 364,604
$ .72
.67
$ .30+15% Stk.
.40
13%- 9%
14%- 13%
1951 (a)
5,614,550
437,591
$ 5,081,798
1952 (a) .
8,000,841
1,028,512
919,906
501,512
.56
.40
12,201,268
11,796,346
17 %- 10%
15 %- 10%
1953 (a)
14,074,064
510,406
.57
.40
1954 (a)
15,644,520
1,633,363
842,863
.94
.40
13,096,930
31%- 13%
1955 (a)
17,124,429
1,489,912
803,696
1,283,263
.85
.40
15,885,633
23,535,513
31%- 20
37 - 21
1956 (a)
25,036,689
2,208,263
1.35
.50
1957 (a)
30,541,382
1,178,729
771,729
.73
.40
31,413,654
54 %- 25%
1958 (a)
32,079,116
2, 470, 196(d)
1,178,496 (d)
■ 11(d)
.40
31.048,119
47 %- 27%
1959* . .
105,145,072
9,930,834
4,904,834
1.34
.31
87.624,679
44 %- 21%
1960 .
114,115,559
8,856,312
5,104,591
1.37
.40
89,055,592
57%- 37%
1961 (3 mo.)
22,835,000
2,000
105,000
.02
.20
68%- 48%
<d) Deficit.
• Merger with Consolidated Electrodynamics Corp. approved by stockholders of both companies January 12, 1960, effective January 15. Consolidated
figures shown above are on a PTo-forma basis for 1959. (a) Consolidated Electrodynamics Corp. only. (d) Deficit.
BELOCK INSTRUMENT CORPORATION (ASE)
Year ending October SI
Capitalization
Debt: $1,485,194: $261,000; convertible sub. debenture 5%s, due Dec. 1, 1973.
Preferred: 6% cumulative, $100 par, 1,870 shares. Common: 50 cents par, 975.086 shares.
1950 .
1951(a)
Incorporated Nov.
$ 907,308
14, 1950
$ 196.062(d)
$ .27(d)
none
(e)
1952
3,542,365
78,319
.09
none
(e)
1953.
8,154,821
$ 289,371
155,251
.19
none
(e)
1954
10,259,380
745,810
348,375
.45
none
$ 4,746,583
(e)
1955
14,896,878
1,426,310
679,443
.89
none
7,423,344
27%- 11%
1956
13,801,336
977,763
457,403
.58
3% stk.
9,447,002
19% - 12%
1957
13,255,083
280.950(d)
132.330(d)
.18(d)
3% stk.
9,244,144
14 - 6%
1958
12,731,300
483,743
202,743
.24
1%% stk.
10,438,904
13 - 7%
1959
15,794,325
711,988
349,988
.38
2% stk.
12,099.735
22y8- 10%
1960
14,148,473
848.352(d)
424.352(d)
.44(d)
2%% stk.
13,250,068
25 %- 13%
1961
none
19%- 14%
(a) 10 months to Oct. 31. (d) Deficit, (e) Privately owned.
5
THE BENDIX COBP. (NYSE)
Year ending September 30
Capitalization — Debt :
$1,075,000. Common:
$5 par, 5,373,401
shares.
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$219,419,794
$30,599,434
$16,954,116
$4.00
$2.37%
$143,366,391
26%- 17%
1951
340,540,415
32,037,957
11,818,601
2.79
2.25
209,534,918
30 - 23%
1952 _
508,701,892
50,660,972
15,295,159
3.61
1.87%
259,320,862
32 - 22%
1953
638,244,637
61,758,844
17,352,710
4.10
1.50
328,746,687
34%- 25
1954. _
607,711,607
61,796,575
25,537,771
5.35
1.50-(-7% stk.
285,430,724
52%- 30
1955 _
567,249,923
58,717,287
25,888,599
5.39
2.37%
278,064,860
59 %- 45
1956
581,418,734
48,348,993
24,278,263
5.04
2.40+5% stk.
321,783,177
64%- 48%
1957
711,237,146
59,366,546
27,499.034
5.44
2.40
370,089,085
66%- 42
1958
623,731,537
42,734,746
21,171,902
4.18
2.40
325,561,339
74%- 44%
1959
689,692,312
59.737,082
27,404,274
5.37
2.40
384,669,181
89 - 61
I960. _ _
792,266,614
54.028,270
26,188.471
4.88
2.40+5% Stk.
407,174,156
74 %- 56%
1961 i3 mo.) ..
181,661,340
13,986,405
7,632,537
1.42
.60
402.143,781
72 - 61>/4
BURROUGHS CORPORATION (NYSE)
Capitalization — Debt: $5,707,884
Debentures: $75,406,800. Common: $5 par,
1950 . $ 86,931,628
6,642,570 shares.
$12,865,289
$ 8,019,916
$1.60
$ .90
$ 73,137.809
15%- 12%
1951 . .
127,368.125
25,170,378
10,615,378
2.12
.90
103,157,757
18% - 13%
1952 _ _ _
150,817,423
19,097,484
9,001,984
1.80
.90
129,201,094
18%- 16
1953
162.035,781
17,766,148
7,826,148
1.58
.80
134,688,043
17%- 13%
1954
168,651,347
17,836,514
9,146,514
1.83
.85
138,083,933
25%- 15%
1955
220,402,452
25,177,753
11,831,504
1.97
1.00
181,807,279
34 y«- 22%
1956
272.879,246
27.064,021
14,197,021
2.35
1.00
233,787,716
46%- 28%
1957
282,773,950
17,834.594
10,074,594
1.67
1.00
271,537,006
52%- 27%
1958
294,085,078
10,959,934
6,407,934
1.02
1.00
299,648,367
43 %- 27%
1959
359,778,068
15,806,369
7,109.567
1.07
1.00
325,772,360
45 %- 28%
19G0_
389.210,550
17,539,867
9,235.867
1.39
1.00
334,215,632
40%- 26%
1961 (3 mo.)
90,478,000
2,704,000
1,405,000
.21
.50
38 Vi- 27%
CTS CORP. (Unlisted) (Formerly Chicago
Capitalization
Debt: $1,080,000, notes
Common: no par, 1,447.003 shares.
1954 $ 12,058,936
Telephone Supply
$ 2,368,583
Corp. To be publicly underwritten in Spring 1961)
$ 1,155,873 $ .66 $ .27
(b)
(b)
1955
14.066,516
2.469,625
1,207,506
.69
.27
(b)
(b)
1956
14,038.981
1,924.516
931.920
.53
.36
(b)
(b)
1957
14,106,309
1,708,358
877,472
.50
.36
(b)
(b)
1958
13,801,257
1.697,909
852,863
.64
.22
(b)
(b)
1959
19,559,246
3,796,657
1,837,578
1.34
.40
(b)
(b)
1960
20,047.758
3,249,381
1,649,881
1.20
.40
$ 13,043,025
(b)
1961
(b)
(b) Privately owned.
CANNON ELECTRIC COMPANY (Unlisted)
Capitalization
Debt: $3,836,000 5%% notes.
Common: $1 par, 1,500,000 shares.
1955
$ 19,295,536
$ 1,949,494
* 939,202
$ .63
$ .02
(b)
(b)
1956
24,853,112
2,559,741
1.248,059
.83
.03
(b)
(b)
1957
34,857,114
3.922,090
1.908,002
1.27
.07
(b)
(b)
1958
33,072,602
3,262,221
1,595,673
1.06
.07
(b)
(b)
1959
41,938,841
1,245,134
599,592
.40
.07
$ 20,083,606
(b)
1960
45,161.191
4,404,722
2,033,115
1.35
.03
23,506,357
18%- 15%
1961 (3 mo.)
11,434.206
1.081.207
473,211
.31
38%- 19%
(b) Privately owned.
CAPITAL CITIES BROADCASTING CORP. (ASE)
Capitalization
Debt: $7,510,806, notes;
$1,500,000 sub.
debentures 6s, due 1964.
1955 . __
N.A.
N.A. $
406.969(d)
$ .35(d)
none
(b)
(b)
19.56
$ 2,979,324
N.A.
139.244(d)
•12(d)
none
(b)
(b)
1957
3,350,611
N.A.
56.581(d)
.05(d)
none
(b)
(b)
1958
2,880,003
N.A.
314,050
.27
none
$ 4,061,109
(b)
1959
6,067,424
N.A.
380,545
.33
none
11,703,308
(b)
1960
8,421,601
817,263
.71
none
11%- 8
1961
none
23 ‘/a- 9%
N.A. — Not available, (b) Privately owned, (d) Deficit.
CHICAGO AERIAL INDUSTRIES, INC. (Unlisted)
Capitalization — Debt: $1,397,912, notes. Common: $2 par, 559,600 shares.
1950
$ 1,170,000
$ 248,000
$ 100,000
$ .25
$ .02
(a)
(a)
1951
2,001,000
232,000
109,000
.27
.02
(a)
(a)
1952
3.906,000
550,000
215,000
.49
.02
(a)
(a)
1953 _
6,035,000
803,000
211,000
.49
.02
(a)
(a)
1954 _____ _
6,617,000
1,158,000
568,000
1.28
.04
(a)
(a)
1955
7,149,000
893,000
426,000
.96
.10
(a)
(a)
1956
8,839,000
1,123,000
538,000
1.21
.13
(a)
(a)
1957
8,629,000
1,168,000
556,000
1.25
.19
(a)
(a)
1958
8,721,393
1,095,536
534,536
1.22
.19
$ 6,156,276
(a)
1959
12,368,062
1,489,354
724,354
1.37
.20
6,463,024
32 %- 15
1960
6,196,460
1,439, 761(d)
717.861(d)
1.28(d)
.15
8,890.797
56 - 21%
1961 (3 mo.)
2,309.055
43,879
.08
none
30 %- 24%
(a) Privately owned, (d) Deficit.
-6-
CLAROSTAT MANUFACTURING COMPANY, INC. (ASE)
Capitalization — Debt: $106,509. Common: $1 par, 451,753 shares.
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950 _ .
$ 5,985,241
$ 772,999
$ 406,780
$ .99
$ .16
$ 2,199,374
6%- 2y.
1951
5,914,310
968,763
316,265
.76
.30
2,336,293
6%- 4%
1952 - -
5,584,513
506,115
235,282
.56
.30
2,468,194
6%- 4%
1953
7,255,606
625,345
247,556
.59
.10
2,452,220
7 - 4%
1954 ...
5,682,093
107,823
57,920
.14
.25
2,309,990
7 Vi- 5%
1955
6,415,740
338,315
164,235
.39
none
2,680,205
8 - 4 Vi
1956
7,468,492
467,539
227,924
.55
.20
2,565.910
5 - 3 Vi
1957
7,207,102
276,543
132,710
.32
.15
2,472,742
5 - 2>/2
1958
6,808,779
51,588
20,861
.05
none
2,984,557
5 Vi- 2 Vi
1959
8,998,940
503,262
265,512
.60
none
3,396,181
17Vi- 4
I960
8,487,851
466,747
222,932
.49
3% stk.
3,686.223
16%- 9%
1961
3% stk.
20 - 12
CLEVITE CORPORATION (NYSE)
Capitalization
Debt: $8,770,122, 3'/8% notes, due serially
until 1971.
Preferred: 4%% cumulative, $100 par, 37,676 shares.
Common: $1 par, 1,883,713 shares.
1950 .
$ 42,187,243
$ 7,914,228
$ 3,914,228
$2.88
$1.30
$ 25,283,265
15%- 11%
1951 (a)
50,052,000
7,687,826
2,887.826
2.03
1.15
39,212,523
19 - 15%
1952 (a)
54,103.000
8,144,240
3,444,240
1.97
1.15
53,748,600
27 Vi- 17%
1953 (a) .. ..
71,305,000
7,978,611
3,478,611
1.77
1.15
59,439,142
25 %- 18
1954 (a)
60,149,000
5,618,648
2,668,648
1.33
1.15
58,536,954
24%- 18
1955 (a)
73,089.000
10,004,753
4,854,753
2.54
1.25
61,832,282
25 %- 20 Vi
1956 (a) _
75,112,000
7,671,593
3,971,593
2.06
1.15
61,465,000
24%- 18
1957 (a)
72,672,000
7,408,539
3,988,539
2.08
1.15
59,342,564
25 Vi- 15Vi
1958 (a)
64,721,000
5,899,246
3,109,246
1.60
1.15
67,828,463
25 %- 15%
1959 (a)
86.182,586
13,893,961
6,493,961
3.36
1.15
68,235,415
59 Vi- 24%
1960 ....
95,525,348
13,605,635
6,825,635
3.53
1.20
72,733,614
72%- 42
1961 (3 mo.)
22,697,974
2,375,550
1,169,550
.60
.30
69 %- 47%
(a) Changes by company.
COHU ELECTRONICS,
INC. (ASE)
Capitalization — Debt: $600,000. Common: $1
par, 1,417,321 shares.
1950 (a)
$ 37,149
$ 3,538
none
1951 (a) . ..
118,594
$ 25,750
21,691
none
1952 (a) _
148,385
27.653(d)
23.594(d)
none
1953 (a) _ . _ .
275,345
7.149(d)
7.149(d)
none
1954
864,249
238.588(d)
239.022(d)
$1. 48(d)
none
1955 . ...
1,611,278
12,635
6,891
.01
none
1956
3,422,613
264,035
252,035
.31
none
1957
5,428,093
345,177
190,177
.20
none
$ 3,545,248
1958
5,628,698
1,767, 163(d)
1,623. 987(d)
1.57(d)
none
4.589.078
9%- 6%
1959
8,112,655
853,791
853,791
.60
none
4,972,663
12 - 5%
I960.. ._ .
7.135,022
459,020
459,020
.32
none
5,735,999
13 Vi- 6%
1961 (3 mo.)
2,101,507
209,155
.15
none
16Vi- 7%
(a) Kay Lab only.
(d) Deficit.
COLLINS RADIO COMPANY (NYSE)
Year ending July SI
Capitalization
Debt: $1,991,994 notes, $3,263,000, 5%%,
1st mortgage bonds.
$1,174,000, 6% 1st mortgage sinking fund bonds, $12,000,000,
convertible subordinated debentures
4%s, due 1980.
Common: $1 par, 2,205,170 shares
1950
$ 12,534,018
) 1,075,177
) 415,765
$ .26
none
$ 8,523,681
3%- 1
1951
19,325,837
1,093,704
753,732
.44
$ .10
19,125.921
4%- 3
1952
64,130,371
5,913,432
1,836,139
1.13
.10
31.116,050
6%- 3%
1953
80,028,767
6,870,809
1,580,307
.97
.13
34,398,396
7%- 5V4
1954
90,300,464
7,398,976
2,599,369
1.61
.14
42,794,136
23 - 6%
1955 .
108,164,689
7,194,145
3,347,059
2.07
.34
47,558,771
28%- 17%
1956 .
125,141,055
6,506,001
3,195,930
1.81
.34
59,127,378
32V4- 21%
1957
127,490,768
4,825,012
2,192,946
1.20
.34
72,485,543
28%- 9 Vi
1958
107,569,379
179.846(d)
1,081,975’
.51
none
71,297,869
23 - 11 Vs
1959
117,864,139
7,662,958
3,718,817
1.87
4% stk.
93,373,840
72 Vi- 22
1960
190,837,480
13,731,881
6.560,596
3.04
4% stk.
132.290,075
76 - 41%
1961 (6 mo.)
112,428,074
5,865,822
2,602,222
1.18
none
142,005,999
50% - 41%
• After tax refund.
(d) Deficit.
COLUMBIA BROADCASTING SYSTEM INCORPORATED
(NYSE)
Capitalization
Debt: $38,380,000, notes; $3,024,834, mortgage; $4,980,494
other deferred
liabilities. Common: $2.50 par, 8,641,104
shares.
1950
$124,105,408
$ 9,555,329
$ 4,105,329
$ .80
$ .53
$ 53,833,265
13%- 8%
1951
192,384,608
13,618,942
6,360,097
.91
.53
101,481,809
11%- 5%
1952
251,594,490
15,938,724
6,445,506
.92
.53
111,720,900
13%- 11
1953
313,908,771
22,687,288
8,894,642
1.27
.62
136,040,997
167/a- 12%
1954
373,380,139
23,214,645
11,414,645
1.62
.63
169,298,915
29% - 137/8
1955
316,572,766
29,897,427
13,397,427
1.79
.77+2% stk.
180,089,502
32 - 22 Vi
1956
354,779,843
35,083,462
16,283.462
2.13
.90+2% Stk.
196,097,774
34%- 22%
1957
385,409,018
48,593,367
22,193,367
2.82
1.00+3% stk.
222,870,272
36 ’/a- 23%
1958 .
411,800,203
53,528,813
24,428,812
3.10
1.00
231,422,335
38%- 37%
1959
441,311,357
52,967,187
25,267,187
3.11
1.25 + 3% stk.
247,903,633
48 %- 35
1960
464,598,318
51,335,074
23,235,074
2.69
1.40
265,261,266
45V4- 34
1961 <3 mo, ).„„„.
121,078,000
6,025,978
.70
.70
42 %- 35%
-7-
(NYSE)
CONSOLIDATED ELECTRONICS INDUSTRIES CORP.
Year ending September SO
Capitalization — Debt: $1,725,488, notes. Common: $1 par, 2,840,025 shares.
Pre-tax
Net
Net Per
Total
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 14,759,568
$ 716,365
$2.45
$ .50
13%. 8 \
1951
12,432,733
$ 517,208
222,208
.78
.90
$ 4.460.578
ii 7 a
1952
7,203,564
299.035(d)
299.035(d)
1.06(d)
.15
3,373,604
ioy>- 6
1953
7,581,023
486.953(d)
486.953(d)
1.74(d)
none
3,380,371
9%- 4%
19.54
6,824.076
202.190(d)
202.190(d)
• 72(d)
none
2,913,557
26%- 5 ~
1955
11,018,537
1,755,488
861,989
1.30
none
10,074,593
44 %- 23 %
1956
27,892,951
4,556,597
2,156.597
3.12
none
15,294,178
36Vi- 26Va
1957
28,537,288
4,186,931
1,971,931
2.50
none
18,493,641
35 Vi- 18
1958
27,518,665
2,876,814
1,452,814
1.84
none
18,786,076
44 %- 19 Vi
1959
86,897,656
9,549.206
5,030,864
1.80
none
77.738,091
58%- 37 Vi
1 960
92,939,802
7.530,381
3,573,246
1.26
1.00
79,135,055
6044- 42)4
1961 __ _ _ __
.50
46y2- 36 Ve
(d) Deficit.
CONTINENTAL CONNECTOR CORPORATION
Capitalization
Debt: $500,000 note due 1971.
Common — Class A, 50 cents par 409.651 shares.
Class B, 50 cents par 270,000 shares.
1552 (Incorporated Jan. 23)
(ASE)
1953 _ $ 1,605,793 $
278,191
$ 89.952
S .14
none
(b)
(b)
1954 _ 2.136,274
468.375
228,375
.34
none
(b)
(b)
1955 - - 2,268,209
351.300
172,300
.26
none
(b)
(b)
1556 - 3,649.298
572,279
276,679
.41
none
(b)
(b)
1957 . _ _ 4.333,339
620,937
293,937
.44
none
$ 1,679.972
(b)
1958 4,451,017
.739.317
362,117
.54
none
1.992,808
(b)
1959 6,964.112
1,323,828
631,828
.94
$ .40
3,380.113
18%- 6
1960 „ 7.227,119
1,122,662
542,662
.80
.50
3,521,650
26 - 13%
1961
.25 + lVi% Stk.
27% - 14%
(b) Privately owned.
CONTROL DATA CORPORATION (Unlisted)
Year ending June SO
Capitalization
Debt: $33,200.
Preferred: 6% cumulative, S25 par, 14,000 shares.
Common: 50 cents par, 1,108,363 shares.
1955 (a)
$ 1,631,757
$ 230,022
S
112,190
none
N.A.
1956 (a).
1.355.012
21.961
14,229
none
N.A.
1557 (a)
1,714,676
207,411
101.627
___
none
N.A.
1958 (a) _
3.093.610
80,836
27,437
$ .04
none
N.A.
10 - 1
1959 (a) -
6.792,470
659.332
313.762
.35
none
N.A.
34 - 9%
I960
9.665.290
1,306,686
551,686
.55
none
$ 7,877,803
68)4- 25)4
1961 (6 mo.)
8.543,126
1,158,722
403,722
.35
none
135 - 53%
(a) Combined
earnings — including
Control Corp., merged
April
1, 1960.
N.A. Not available.
COOK ELECTRIC COMPANY (Unlisted)
Year ending June SO
Capitalization
Debt: $1,200,000, 5%% notes, due 1967.
Preferred: 6 % prior cumulative, $100 par, 20,000 shares.
Common: $2.50 par, 1,662,896 shares.
1950 _
$ 4,496,000
6,390,000
11,396,052
$ 334,000
879,000
1,647,839
$ 204,000
334,000
447,839
S .14
$ .13
1951—
.24
.08
1952
.32
.10
$ 5,419.995
6%- 3
1953
12,459,152
1,389,558
427,058
.30
.07 + stk.
6,593,552
3-2%
1954
14,103,369
1,216,664
511,664
.36
.12 + stk.
7,292,342
6%- 6
1955
15,253,052
506.386
251,386
.18
.06 + stk.
7.492,651
6%- 4 Vi
1956
15,218.090
208,101
103,101
.07
.04
7,819,576
5%- 3%
1957
24,583,521
1,753,099
858,099
.58
.08 + stk.
11,246,916
7*4- 4%
1958
30,106,685
455,062
250,062
.16
.06
12.008,240
14*4- 6%
1959
40,324,392
3,207,324
1,545,016
.89
.17 + stk.
17,128,840
22%- 13%
I960. _
42,917.357
117,499
62,499
.04
none
18.723,527
23 - 11%
1961 (6 mo.)
(d) Deficit
20,099,504
179.657(d)
80.757(d)
.08(d)
none
20,183,543
16 - 11%
CORNING GLASS WORKS (NYSE)
Capitalization
Debentures: $9,100,000, income 33/4S, due 2002
Preferred: 3)4% cumulative, $100 par, 57,010 shares
Common: $5 par, 6,770,003 shares
1950 _ _ $116,473,981 $35,670,787
$17,612,355
$2.51
$ .80
$ 81.362,634
18)4- 11)4
1951 115,750,172
23,862,664
10.141,164
1.48
.80
84,691,192
31)4- 15 )i
1952 _ . 126,455,784
28,516,156
10,323,156
1.51
.80
105,635,436
35 - 26%
1953 149.294,036
34,039,395
12,681,395
1.86
.80
113,463,467
36)4- 28
1954 . _ 147,938,842
35,991.191
17,490,191
2.57
1.20
122,407,348
62 %- 35
1955 __ 157.663.837
38.966.671
18.626.671
2.76
1.50
130,872,665
73 %- 54
1956 - 163,053.554
37,732,753
18,432,753
2.72
1.50
137,263,623
87)4- 60%
1957 159,069,721
31.033,404
16,533,404
2.43
1.50
142,696.906
106)4- 57)*
1958 . - 159.137,729
32,763,543
17,163,543
2.52
1.50
164,650.215
102*4- 74%
1959. 201,370,386
44,635.899
24,335,899
3.57
1.62)4
168,076,376
154%- 89%
1960 _ . _ 214.871,286
40,080.741
22.054,741
3.23
2.00
174,378,326
186 -124
1961 (3 mo.) (a) 48.364,944
8,993.056
4,847,056
.71
.71
194%-167
'a) 12 weeks to March 26. ‘ •
8
(Unlisted)
CRAIG SYSTEMS INCORPORATED
Year ending July SI
Capitalization — Debt: $750,000, 5%% notes due 1975. Common: $1 par, 791,172 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950 (a)__
$ 802,207
$ 91,835
$ 56,573
$ .11
none
(c)
(c)
1951 (a).
1,952,471
187,197
69,559
.14
none
(c)
(c)
1952 (a)
4,192,332
386,402
111,616
.22
none
(c)
(c)
1953 (a) _
4,591,654
354,323
104,989
.21
none
(c)
(c)
1954 (a)
4,887,828
512,081
209,435
.42
none
(c)
(c)
1955 (b)
11,506,053
1,431,113
696,913
.95
none
$ 5,835,985
(c)
1956 (d) _ _
9,570,015
975,173
463,673
.64
$ .40 + 2% stk.
6,511,853
9-7
1957
12,840,360
1,058,841
502,841
.68
.30+2% stk.
6,678,837
9>/b- 4>/b
1958
12,975,620
770,547
361,047
.48
.25
6,057,648
7 - 3’/b
1959
12,081,619
813,887
380,887
.50
.30
6,905,470
12 Mi- 6%
1960
14,253,755
1,245,798
591,298
.77
.30 + 2% stk.
7,703,567
24 Vi- 9 Vi
1961 (6 mo.) _
6,433,000
203,000
.26
none
19 - 13 %
(a) Craig Machine Co. only.
(b) Pro-forma. Year ending Nov. 30.
(c) Privately owned until Feb. 7, 1956.
(d) Consolidated;
includes LeFebure Corp.,
from Feb. 10,
1956, date of acquisition.
DAYSTROM INCORPORATED (NYSE)
Year ending March SI
Capitalization — Debt: $387,475 notes. Debentures: $7,781,000, convertible, subordinated 4%s, 1977; $10,000,000 debenture 5V4s due 1980.
Common: $10 par, 1,255,307 shares
1950 .
$ 32,763,201
$ 1,829,136
$ 1,174,136
$1.88
$1.25
$21,800,160
16Vi- 10%
1951
42,397,508
5,432,331
2,436,331
3.90
1.50
25,487,642
20%- 15
1952
38,592,157
1,779,854
770,854
2.03
1.00
38,198,973
16%- 13 Vi
1953
46,155,154
2,946,154
1,405,300
2.25
1.00
45,821,250
16 Vi- HVi
1954 _ _ _ .
62,472,896
3,106,924
1,458,924
2.33
1.00
44,156,237
23V4- 11V4
1955 (a) — .
73,816,645
3,581,216
1,716,216
2.61
1.35
32,120,760
32 Vi- 23
1956
63,192,498
3,544,181
1,784,181
2.01
1.20
40.244,242
30%- 22
1957
74,402,239
5,183,811
2,458,811
2.77
1.20
47.607,250
47 - 27 Vi
1958
81,713,986
4,785,493
2,333,493
2.57
1.20
52,685,322
39%- 30
1959
76,639,523
2,106,846
1,206,846
1.32
1.20
50,500,504
49%- 34
I960 _ _
90,609,129
4,271,278
2,271,278
2.48
1.20
55,096,314
49 %- 2 7 Vi
1961 (9 mo.) .
68,756,000
2,111,000
1,121,000
.89
.30
34 Vi- 25%
(a) Weston
Electrical Instrument Corp.
merged into Daystrom
May 16, 1955.
DESILU PRODUCTIONS,
INCORPORATED
(ASE)
Year Ending April SO
Capitalization — Debt: $3,601,998, notes, etc. Common: $1 par
, Class A and B,
1,155,940 shares
1950 Incorporated in Cal.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
1951
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
1952
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
1953
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
1954
$ 4,668,660
$ 315,679
$ 143,933
$ .16
none
N.A.
(b)
1955
6,388,641
592,978
261,511
.29
none
N.A.
(b)
1956
9,361,130
1,416,695
674,728
.75
none
N.A.
(b)
1957
12,166,741
4,499,865
3,183,367
.54
none
N.A.
(b)
1958
15,094,806
208,213
92,336
.10
none
$ 13,050,350
14%- 10
1959
20,470,361
496,266
249,566
.22
$ .60
14,134,803
29’/b- 13%
1960
23,406,100
1,596,559
811,559
.70
.60
15,356,035
14 %- 9 Vi
1961 (cl
14,432,798
t>) Privately owned.
541,949
(c) 39 weeks
264,949
.23
.15
16%- 10VS
N.A. Not available. (1
ending Jan. 31.
DYNAMICS CORPORATION OF AMERICA (ASE)
Capitalization
Debt: $6,600,000, V loan notes, due Sept. 29, 1961; $350,000,
Preferred: $1 cumulative convertible, $2 par, 447,533 shares
Common: $1 par, 2,817,027 shares
1950. . .... $ 14,780,757 $ 1,287,895
2% installment
$ 1,287,895
notes, 1961-1968
$ .51
none
$13,751,583
7%-
l7/s
1951
20,876,762
1,938,851
1,938,851
.77
none
19,549,402
5%-
3%
1952
35,660,419
4,005,285
2,559,285
1.02
none
24,983,569
6 -
4y*
1953
. _ 40,719,686
4,402,468
1,402,468
.54 $
.20+5% stk.
27,089.811
5%-
3
1954
• 36,440.014
3,289,575
1,451,575
.55
.40
28,457,912
8%-
4
1955 (a).
41,894,958
4,038,398
2,012,071
.61
.40
29,418,501
97/b-
6%
1956 .
44,177,220
3,474,054
1,848,054
.54
.40
29,827,494
8%-
5%
1957
38,914,418
710,356
539,647
.02
.20
28,634,607
7%-
2%
1958 ..
32,386,037
1,176,006
921,145
.16
none
22,226,253
5>/i-
27/a
1959
37,606,308
2,576,745
1,447,128
.36
none
29,391,808
12%-
4%
1960 . _
48,676,897
3,833,144
1,853,512
.50
none
29,495,343
13 %-
6%
1961 (3 mo.)
12,285,942
976,553
528,792
.15
none
20 Vi-
7%
(a) Reeves-Ely Laboratories merged Into Dynamics Corp. Jan. 20, 1956; effective for accounting purposes Dec. 31, 1955
EITEL-McCULLOUGH INC. (Unlisted)
Capitalization — Debt:
$1,584,000', 5%%
note; $4,987,000, 5Vi%
convertible subordinated debentures, due Nov. 1974.
Common: $1 par,
1,834,656 shares.
1950
$ 7,944,472
$ 2,408,717
$ 1,170,925
$ .78
none
1951 _ .
7,099,430
748,021
378,680
.25
none
1952
10,137,692
1,531,646
613,094
.40
none
$ 5,597,669
1953
11,576,674
1,132,166
596,871
.36
none
5,511,877
1954 _ . .
9,452,689
1,263,099
622,761
.38
$ .09
5,562,560
1955
8,950,179
1,351,810
645,844
.39
none
6,455,077
1956
13,879,779
2,644,722
1,254,488
.76
12 Vi + 2%% stk.
8,677,895
17Vi- 7%
1957
15,786,229
1,624,859
736,376
.45
2Vi% stk.
9,599,480
18>/4- 10
1958 ...
17,982,739
929,483
428,242
.23
none
12,825,219
14%- 11%
1959
29,227,734
3,074,887
1,509,667
.83
none
21,333,121
32 Vi- 13 Vi
I960
28,308,038
1, 318.535(d)
662.961(d)
•36(d)
none
21,310,931
35 - 14
1961 . _
none
20V4- 16%
(d) Deficit.
9
(Unlisted)
ELCO CORPORATION
Year ending June SO
Capitalization:
Debt: $1,000,000. 6% conv. sub. debentures, due May 1975
$18,500, 6% debentures
$20,500, 6% debentures, due 1962
Common: 25 cents par, 536.102 shares
Year
Sales
Pre-t3x
Earnings
Net
Profit
Net Per
Share
Dividends
1955 _
$ 1.629,533
$ 40,201
$ 23,137
$ .06
none
19.56
2.200.123
108.432
52,747
.13
$ .05
1957
2,580,066
226.299
107,278
.27
none
1958
2.541,614
55.411
24,278
.06
none
1959
3.677,502
398.836
189,262
.44
7% stk.
1960
5,124,510
538,465
266,601
.58
none
1961 .
N.A. Not available.
Total
Assets
N.A.
N.A.
N.A.
$ 1,464.031
1,873.084
3.299.690
Price
Ranee
14 - 6%
25 - 12
17%- 13%
ELECTRIC A MUSICAL INDUSTRIES, LTD. (NYSE)
Year ending June 30
Capitalization:
Debt: $4,071,200. Loans
Common: 18,114,000 units of 10 shares each.
1950
$ 2,565.466
$ 1,524,308
$ 959,865
1951
6,085.873
4.541,600
1,856.400
1952
4.945.335
3,267.222
1,126.622
1953
2.279,309
1,283.752
783,952
19.54
5,765,200
1,484,000
64,400
1955
116.480.000
5.423.600
2,329,600
1956
148.400,000
6,641,600
2,441.600
1957
170,976,400
10,256,400
3,119,200
1958
184.534,000
13,241,200
6,036,800
1959
189.089,600
13,344.800
6,249,600
1960
1961 -
192,360,000
14,355,600
6,756,400
N.A. Not available.
N.A.
$ .06
3%-
1%
N.A.
.12
$ 40,389,574
23/4-
1(4
N.A.
.07
47,422,178
2(4-
1%
N.A.
.08
42.601,138
2(4-
1%
N.A.
.07
62,784.400
4(4-
1(4
N.A.
.07
84.084,000
5%-
334
$ .19
none
90.479,200
4(4-
234
.23
.12
104,983.200
4%-
3(4
.43
.21
108,612,000
11%-
3%
.47
.16
118,924,400
8(4-
734
.45
.12
140,179,200
8(4-
5%
—
.11
7%-
5%
ELECTRO INSTRUMENTS, INCORPORATED (Unlisted)
I’ear ending May SI
Capitalization
Debt: $99,017 notes.
Common: $1 par, 606.550 shares
1955
$ 244,829
$ 37,954
$ .07
none
1956
942,928
80,609
.15
1957
3,356,277
569,374
1.04
none
$ 1,663,643
12(4- 9(4
1958
3,623.886
$ 814,793
384,793
.74
none
2,532,027
25 Ve- 9
1959
6,006,010
1,219,728
609,728
1.11
5 7c stk.
3,395,636
68 - 22(4
1960 _ _
9.430,035
1,463,175
706,708
1.17
none
5,837,665
64 - 18
1961 <9 mo.)
6,374,266
418.899(d)
195,800 (d)
• 32(d)
none
37 - 24(4
(d) Deficit.
ELECTRONIC ASSISTANCE CORP. (ASE)
Year ending Jan. 31
Capitalization
Common: 10 cents par, 711,954 shares
Preferred: 5 % cumulative, $100 par, 300 shares
1958 (Incorporated June 6)
1959 (a)
$ 286,075
N.A.
$ 44.949
$ .08
1960
. _ 911,466
N.A.
67,116
.13
1961
3.745,258
N.A.
211,005
.36
2 %% stk.
2% stk.
none
N.A.
S 950,350
1.892.339
6%- 3%
34%- 6
48 %- 24
N.A. — Not available.
(a) From June 6, 1958 to Jan. 31, 1959.
ELECTRONIC ASSOCIATES INC. (Unlisted)
Capitalization
Debt: $538,179 mortgage and notes
Common: $1 par, 798,087 shares
1950
N.A.
N-A.
N.A.
1951 ...
$ 989,461
N.A.
$ 75.668
1 952 „
1,069.849
$ 175,115
96,758
1953
4.273,726
260.804
130,686
1954
4,059,927
498,037
244.558
1955
5,484,287
1,012,548
491,523
1956 .
8,816,953
2,018,529
929,811
1957
12,298.274
2,134,344
1,001,998
1958 _
10,216.003
641,225
313,880
1959
14,481.955
1.602,190
803,126
1960
15,170.722
918,420
1961
N.A.
N_A.
N.A.
N.A.
$ .34
none
N.A.
N.A.
.23
$ .04
$ 2,684.882
2%- 1(4
.28
.05
2,728.241
3%- 2%
.48
.06
3,676,912
7(4- 2%
.86
.12
4,480,672
18%- 12(4
1.61
.12+2%% stk.
8,447,474
33 - 15(4
1.64
5% stk.
10,491,739
59 - 27(4
.49
2% stk.
10,830,091
52 - 32%
1.11
3% stk.
16,618,372
55 %- 29
1.27
none
39 %- 22
—
5% stk.
—
38 %- 27
ELECTRONIC COMMUNICATION'S, INCORPORATED (ASE)
(Formerly Air Associates, Inc.)
Year ending September SO
Capitalization
Debt: $973,955 notes, etc.
Preferred: 6% cumulative convertible, $10 par, 42,248 shares
Common: $1 par, 597,209 shares
1950
$ 6,113,201
$ 32,734
$ 18.014
S .03
S .07
$ 3.558,563
4%- 2%
11.494,502
86,363
83,971
.15
.20 + stk.
7.884.861
6%- 2%
1952
16.244,452
112,695
46,695
.08
.27
12,227,422
65/e- 3%
1953
19.034,877
141,659
141,659
.25
none
9.555,147
5%- 4%
1954
18,233,740
688,311
344.311
.60
none
8,219,234
9%- 5
12,587.052
84,051
54,051
.09
none
7.898,622
8%- 5%
1956.
14,238,111
219,986
95,986
.17
none
9,131.950
9-6
1957
16,980,451
515,311
245,311
.43
none
11,607,726
8(4- 5%
1958
21.191.882
475.418
250,418
.72
none
12,961,164
21%- 6%
1959
32.771.830
1,761.605
855,139
1.40
none
16,007.471
37(4-17
I960 ..
24.130,561
1.062.511(d)
607.511(d)
1.06(d)
none
14.180,064
35(2-16
1961 (3 mo.)
4.361,000
25.000 (d)
•05(d)
none
28% -16%
(d) Deficit.
10
ELECTRONIC SPECIALTY CO. (ASE)
Year ending March SI prior to 1961
Capitalization
Debt: $2,871,329
Common: 50 cents par, 868,009 shares
Year Sales
1950 (a) $ 173,000
1951 (a) 236,000
1952 (a) 359,000
1953 (a) 1,147,000
1954 (a) 1,565,000
1955 (b) 1,625,000
1956 2,115,000
1957 (c) 10,174,375
1958 (c) 14,671,819
1959 (C) 20,304,239
1960 (c) 22,136,594
1961 (c) (e) (3 mo.)- 6,188,074
Pre-Tax Net Net Per
Earning Profit Share
$ 10,000
8,000
16,000
53,000
119,000 $ .75
71,000 .19
13.000(d) .08(d)
.98
1.08
.09
.40
185,000 .21
Total
Price
Dividends
Assets
Range
none
$ 31,000
none
41,000
none
130,000
none
322,000
none
571,000
none
808.000
none
887,000
none
1,543,705
13%- 4%
none
1.864,837
13V4- 8%
none
3,058,980
30 %- 10
none
4,096,994
26%- 11%
none
13,018,716
28 %- 12%
(a) Years ending August 31. (b) Annualized, (c) Pro-forma, including D. S. Kennedy & Co., merged March 31, 1961.
(d) Deficit, (e) 7 mo. to Oct. 31, 1960. Fiscal year changed to end Dec. 31 as of 1961.
ELECTRONICS CORPORATION OF AMERICA (ASE)
Capitalization
Debt:$l,300,000 5% notes; $1,855,000 5%% sub. conv. notes
Preferred: $100 par 6% non-cumulative 4,586 shares
Common: $1 par, 744,863 shares
1950
$ 1,536,217
$ 41,379
$ 36,520
$ .50
none
(b)
1951
1,836,768
85,283
36,207
.05
none
'b)
1952
3,627,215
191,342
76,884
.11
none
(b)
1953
4,636,565
349,031
190,906
.27
none
$ 2,943,858
(b)
1954 _
5,590,209
375,956
159,899
.19
none
4,749,828
16%- 11
1955 - - -
11,302.456
876,840
446,840
.59
none
7,487,253
23 - 11%
1956
6,973,306
1,024, 152(d)
476.467(d)
■71(d)
none
9,536,045
24%- 9%
1957
8,037,553
367,487
182,653
.22
none
8,398,768
127s- 5%
1958
6,639,121
241,644
208,001
.25
none
8,496,581
16 U- 6%
1959
6,391,343
416,941
175,767
.21
none
8,299,923
16%- 7%
I960
6,549,547
458.649
217,499
.25
none
7,916,224
19>/2- 8%
lfMil
none
14 y2- 9
(b) Privately owned.
(d) Deficit.
ELECTRO-VOICE INCORPORATED (Unlisted)
Year ending February 28
Capitalization — Debt: $325,000, 4%% Promissory note, due
1950 $ 1,201,100 N.A.
1967. Common: $2
N.A.
par, 473,650
N.A.
shares.
N.A.
N.A.
(a)
1951
2,228,178
N.A.
N.A.
N.A.
N.A.
N.A.
(a)
1952
2,830,740
N.A.
N.A.
N.A.
N.A.
N.A.
(a)
1953
2,755,631
N.A.
N.A.
N.A.
N.A.
N.A.
(a)
1954
4,201,822
$ 164,049
$ 63,540
$ .21
$ .04
N.A.
(a)
1955
4,339,782
275,156
135,455
.39
.04
N.A.
(a)
1956
5.765,059
465,484
230,532
.61
.04
N.A.
(a)
1957 . .
7,863,814
777,656
381,210
.98
.04
N.A.
(a)
1958
9,379,132
710,618
353,188
.89
.04
$ 3,737,095
(a)
1959 -
11,764,676
1,275,578
620,519
1.31
none
5,378,040
22%- 11%
I960
10,521,165
461,887
255,901
.54
5% stk.
5,302,285
14%- 7%
1961 (9 mo.)
7,415,992
8,061
.02
none
14%- 7%
N.A. Not available, (a) Privately owned.
EMERSON ELECTRIC MANUFACTURING COMPANY
Year ending September SO
Capitalization
Debt: $848,800, convertible subordinated debenture 5%s,
Common: $2 par, 2,225,057 shares
1950 $ 40,651,495 $ 4,456.348
(NYSE)
due 1977. $7,049,000
$ 2,073.767
notes.
$1.74
$ .53
$ 20,526,096
9%- 5%
1951 _
44,008,692
4,087,532
1,497,507
1.24
.56
24,419,403
8%- 6%
1952
55,368,442
1,974,006
1,467,506
1.22
.56
23,392,004
6%- 5%
1953
55,844,449
3,310,652
1,448,152
1.11
.56
27,029,553
7%- 5%
1954
44,718,095
2,213,495
1,013,495
.76
.56
23,219,061
8%- 5%
1955
40,347,929
2,528,263
1,228,263
.93
.56
28,014,736
ll7/a- 7%
1956
56,498,889
4,562,926
2,247,926
1.74
.60
31,809,083
I6V4- 10%
1957
65,341,252
4,409,191
2,369,716
1.70
.78
39,143,070
17 - 11
1958
72,040,054
5,314,395
2,527,395
1.75
.80 + 1%% stk.
42,807,609
28 %- 14%
1959
91,332,950
8,238,717
3,938,717
2.26
.85 + 2% stk.
51,496,009
38%- 24
1960
125,468,111
12,570,310
6.000,310
2.80
1.00 + 3% stk.
72,760,752
53 V2- 32%
1961 (6 mo.).
70,066,836
6,961,610
3,307,328
1.50
.25
85 - 50
EMERSON RADIO
& PHONOGRAPH CORPORATION (NYSE)
Year ending October SI
Capitalization
Debt: $4,945,342
Common: $5 par,
2,191,872 shares
1950 _ _
$ 74,188,297
$11,969,778
$ 6,514,716
$3.70
$1.10
$27,320,398
18%- 7%
1951
55,797,963
6,875,877
3,592,397
1.86
1.00
36,527,980
16%- 12%
1952
57,664,201
4,651,625
2,262,556
1.17
.70
26,148,595
15%- 11%
1953
75,926,546
6,499,485
2,988,432
1.54
.50
38,344,638
14 - 10
1954
80,559,994
3,449,209
1,884,976
.97
.60
40,971,196
15%- 9%
1955 _ _
87,383,028
4,770,140
2,468,063
1.28
.60
43,559,520
16%- 11%
1956
73,882,029
331,748
84.852
.04
.30+1% stk.
44,280,455
13%- 5%
1957 _
54,803,069
222,586
138.431
.07
none
41,326,467
6%- 3%
1958 (a)
58,401,179
2,828,707
1,410,009
.72
3% stk.
38,557,594
16 %- 4%
1959 _
67,442,399
5,551,214
2,668,682
1.30
3% stk.
44,767,162
26%- 12%
1960
1961 <h)
63,776,658
3,250,196
262,460
1,686,568
126,524
.80
.06
3% stk.
none
46,507,648
22%- ioy2
i6%- 11%
(a) Includes Consumer Products Div. of Allen B. DuMont Labs, Inc., from July 2, 1958, date of acquisition, (b) 13 weeks to Jan. 28.
-11-
EPSCO, INC. (Unlisted)
Capitalization — Debt :
$2,063,000 notes,
due Dec. 1965. Common:
No par, 622,027
shares.
Pre-tax
Net
Net Per
Year
Sales
Earnings
Profit
Share
Dividends
1954 (a)
$ 95,522
$ 28.887(d) $
28.887(d)
$ .12(d)
none
1955 .
306,674
142.794(d)
142.794(d)
.58(d)
none
1956
1,495,670
154,992
154,992
.92
none
1957
3,022,918
66,800
41,800
.13
none
1958
3,965,771
230.335(d)
195.430(d)
• 52(d)
none
1959 .
8,739,243
811.134(d)
811.134(d)
1.62(d)
none
1960
10,741,604
227.985(d)
227.985(d)
■ 37(d)
none
1961
none
(a) 11 Months to Dec. 31. (d) Deficit.
Total
Assets
Price
Ranee
1,605,007
3,126,444
5,559,245
8,179,173
9,809,082
44%- 15%
44 %- 28
30 - 15
26 - 18%
ERIE RESISTOR CORPORATION (Unlisted)
Capitalization
Debt: $1,155,000, 4%% notes, due 1973, $184,500: 5% mortgage note; other $34,550.
Preferred: 90 cents cumulative convertible, $12.50 par 100,000 shares. Common: $2.50 par, 798,805 shares.
1950
$ 13,671,728
$ 2,264,051
$ 1,075,234
1951 __ .
14,171,426
1,713,828
881,465
1952
14,486,281
1,540,262
571,684
1953
17,073,856
1,819,021
827,616
1954 .
14,866,836
700,418
317,767
1955
22,358,644
1,771,490
959,433
1956
23,300,749
1,793,147
956,452
1957
24,737,643
1,009,998
542,811
1958
21,202,186
1,109,438
510,441
1959 — _
24,506,569
679,002
359,340
1960
25,902,646
1,160,187
616,517
1961 13 mo.)
5,800,000
128,000
$1.40
$ .03
$ 5,303,827
(b)
1.15
.22
4,989,653
6%- 5%
.74
.29
5,356,564
7-5%
1.08
.33
6,531,130
7%- 6%
.41
.39
9,951,069
8%- 6%
1.25
.24
11,609,028
870- 5%
1.25
.39
13,261,328
11%- 7%
.65
.37 + 3% stk.
13,497,514
13 %- 6%
.55
.14 + 4% stk.
14,064,053
9%- 5%
.35
.10 + 4% stk.
14,648,311
11%- 7
.66
4% stk.
14,546,571
10%- 7%
.13
none
18 - 9%
(b) Privately owned.
ESPEY MANUFACTURING
Year ending June SO
Capitalization
& ELECTRONICS
CORP. (ASE)
Debt: $87,500, notes
Common: $1 par, 235,721
shares
1950
$ 2,965,785
$ 299,051
$ 176,335
$1.75
none
1951
5,426,662
419,027
164,569
1.06
none
1952 _
8.729,552
119,919
38,919
.25
none
1953 .
9,020,468
181,589
84,559
.54
none
1954
10,392,937
291,376
131,190
.84
none
1955
4,489,912
577.905(d)
348.587(d)
2.24(d)
none
1956
2,804,620
15,120
15,120
.10
none
1957
2,635,817
17,668
17,668
.11
none
1958
3,186,370
11,937
11,937
.08
none
1959 _
3,014,914
264,825
162,834
1.05
none
1960
3,696,853
340,171
167,680
1.07
none
1961 (6 mo.)
2,464,977
96,689
.41
none
1,473,001
4,539,468
5,166,675
3,447,934
3,875,913
2,316,699
1,634,542
1,384,307
1,088,530
1,537,490
2,143,100
7-3
18%- 6%
28% - 16%
(d) Deficit.
FAIRCHILD CAMERA & INSTRUMENT CORPORATION (ASE)
Capitalization — Debt :
1950
$4,437,146, notes, etc.
$ 10,163,582
Common: $1 par,
$ 979,718
1,233,696 shares.
$ 482.320
$ .70
$ .37%
$ 8,855,012
15%- 10
1951
16,843,359
558,210
317,736
.38
.12%
18,446,929
19%- 11 %
1952 .
25,549,096
1,490,097
759,610
.91
.12%
21,074,222
14%- 11
1953_
25,694,982
1,697,741
883,549
.97
.12% +5% stk.
21,311,213
14%- 8%
1954
42,439,864
3,251,790
1,606,790
1.76
.25
17,791,152
19%- 10%
1955 _
33,069,647
850,743
791,743
.83
.50
19,160,746
18%- 10%
1956
42,969,036
2,176,324
910,324
.96
.37%
24,238,825
13 - 9%
1957 _
36,989,284
1,799.093
799,093
.84
.25
20,746,336
13%- 8
1958
31,674,356
1,553,395
544,395
.57
.25
23,214,797
32 %- 9%
1959
43,442.600
4,360,225
2,071,225
2.00
.50
45, 505, 649(b)
157 - 25%
1960 (a)
47,940,374
7,335.472
3,755,472
3.07
. .50
52,563,518
20144-110%
1961 (3 mo.)
20,655,000
877,000
.71
none
195% -130
(a) Includes Allen B. DuMont Laboratories,
, Inc., merged July 5, 1960. (b)
Pro-forma
balance sheet Dec. 31,
1959.
FARRINGTON MANUFACTURING COMPANY (Unlisted)
Capitalization
Debt: $649,184, notes; $6,000,000 subordinated, convertible debentures, 19 70.
Preferred: $1,375 cumulative, no par, 41,235 shares.
5%% non-cumulative 2nd preferred, $5 par, 24,984 shares.
Common: No par, 1,572,340 shares
1950 __ __
$ 7,008,507
$ 683,334
$ 406,765
1951 —
7,881,423
211,098
212,134
1952 . _ _ _
11,865,451
636,592
273,508
1953
14,177,159
708,308
348,108
1954
9,944,842
433,619
248,619
1955
9,868,439
259.649(d)
130.014(d)
1956_
11,565,634
522,246
498.446(d)
1957
11,762,840
315.866
104,686
1958
8,459,432
230.070(d)
250.765(d)
1959
10,912,633
1,276, 214(d)
1,282,314 (d)
1MO
1,893,351 (d)
1961
.85
$ .19
$ 4,874,813
N.A.
.38
.15 + 1%% stk.
5,433,940
N.A.
.50
.15
5,914,304
N.A.
.56
.17
6,348,875
N.A.
.38
.20
6,519,520
N.A.
.71(d)
.05 + 1%% stk.
7,247,520
N.A.
•71(d)
2% stk.
7,592,432
N.A.
.32
none
7,362,383
N.A.
.39(d)
none
7.509,765
N.A.
.87(d)
none
10,420,942
20 - 12%
none
57y2- 16%
—
none
29 %- 17%
N.A. Not available, (d) Deficit.
FOUR STAR TELEVISION (Unlisted)
Year ending June SO
Capitalization
Common: No par, 600,000 shares
Incorporated 1955
1956 . .
$ 2 101,371
N.A.
$ 28,583
$ .06
none
1957
4,060,844
N.A.
253(d)
none
1958
5,381,680
N.A.
162,694
.34
none
1959 _
8,774,878
675,956
302,698
.63
none
1960
15,141,419
637,463
317,506
.66
none
1961 (9 mo.)
18,413,564
499,234
.83
none
N.A. Not available.
(b) Privately owned.
(d) Deficit.
(b)
(b)
(b)
$ 5,529,793
5,145,066
(b)
(b)
(b)
(b)
16% - 14%
23 - 13%
-12-
FOXBORO COMPANY (THE) (NYSE)
Capitalization
Debt: $7,500,000, 5%% promissory note, due 1975
Common: $1 par, 2,429,000 shares
Pre-Tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1953
$19,557,183
$ 974,090
$ .44
$ .16
(b)
(b)
1954 - -
20,876,812
1,183,882
.53
.16
(b)
(b)
1955
22,046,979
$ 2,797,272
1,373,486
.62
.18
(b)
(b)
1956
30,266,552
5,751,444
2,788,450
1.25
.20
(b)
(b)
1957 - .
39,239,300
8,361,632
3,947,209
1.76
.28
$25,319,110
1958
33,481,421
4,602.259
2,262,259
1.01
.45
26,840,405
24%- 12%
1959
41,152,198
5,603,188
2,862,859
1.25
.50
34,341,663
371/2- 21%
I960
54,551,790
8,798,919
4,251,462
1.75
.57%
48,599,434
51%- 36%
1961 (3 mo.)
1,085.156
.45
.35
87 - 49
(b) Privately owned.
FRIDEN, INCORPORATED (Pacific)
Capitalization — Debt :
: $6,034,824 notes. Common: 33% cents par, 3,751,210 shares
1950
$ 16,467,239
N.A.
$ 1,582,152
$ .69
$ .15
N.A
1951 _
25,241,464
$ 5,880,695
1,846,608
.80
.17
14,234,704
1952 —
21,923,873
4,294,249
1,775,916
.77
.17
14,113,067
1953
23,004,213
3,223,112
1,540,000
.67
.17
14,744,864
1954
25,616,663
3,773,208
1,850,144
.81
.17
16,714,680
1955 . _
31,437,755
4,828,659
2,376,982
1.04
.22 4- stk.
19,387,179
11 %- 7%
1956
50,624,940
7,641,694
3,591,625
1.20
.32
30,481,834
16%- 11%
1957
56,655,526
8,165,377
4,013,966
1.28
.33 4- Stk.
37,468,030
23 %- 12%
1958
60,388,844
7,035,572
3,445,844
1.06
.33 4- Stk.
40,626,148
22 %- 13%
1959
74,207,798
8,161,835
3,891,603
1.11
.33 4- Stk.
46,358,711
25%- 18%
1960 _ __
89,244,715
11,430,869
5.800,622
1.61
.35 4- Stk.
54,589,130
46 %- 17%
1961 (3 mo.)
6,723,237
216,602
140,953
.20
.10
65 - 40%
N.A. Not available.
GABRIEL COMPANY (NYSE)
Capitalization
Debt: $140,000 notes, $2,500,000, subordinate debenture 5%s,
due 1974
Preferred: $5 cumulative pfd. $10 par, 21,722 shares
Common: $1 par, 678,238 shares
1950
$ 12,670,521
$ 1,591,672
$ 824,272
$2.20
$ .554-10% stk.
$ 6,331,749
8%- 7%
1951
15,795,488
1,009,112
591,992
1.07
.45
10,382,922
9%- 7%
1952
17,888,893
21,127
13,927
.04(d)
.50
11,165,324
8-6
1953
22,668,000
N.A.
163,000
.20
none
9,974,912
7%- 4%
1954 (a)
19,190,000
N.A.
10.000(d)
.06(d)
.30
8,486,682
7%- 4%
1955 (a)_ _
16,215,000
N.A.
274,000
.38
.15
8,808,983
9%- 5%
1956 (a)
20,641,000
N.A.
434,000
.62
.60
10,186,071
9%- 6%
1957 (a)
24,665,000
N.A.
783,000
1.15
.60
8,890,317
10%- 6%
1958 (a). —
22,825,684
1,030,066
545,066
.80
.55
12,825,581
14%- 7
1959
28,836,253
1,104,906
536,906
.77
.60
17,779,716
33 - 12%
1960
31,237,141
861.556(d)
436.556(d)
.66(d)
none
16,438,067
21%- 12
IfWil
none
16%- 12%
(a) Pro-forma, including Talco Engineering Corp., acquired
Dec. 3, 1958. (d)
Deficit.
GENERAL DYNAMICS CORP. (NYSE)
(Merger with Stromberg-Carlson effective
In July, 1955)
Capitalization — Debt
: $147,567,385.
Preferred: No Par.
conv. pfd., 2,064,516 shares
Common: $1 par, 9,997,076 shares.
(b)
(c)
1950 (c) _
$411,155,000
$ 24,102,000
$ 13,817,000
$1.39
$ .40
$ 51,963,237
10%- 8
1951 (c)_
527,355,000
32,135,000
15,315,000
1.54
.32
62,917,034
131/b- 8%
1952 (c).
664,513,000
41,460.000
20,256,000
2.04
.75
94.715,067
221/s- 12%
1953 (C)
749,278,000
44,051,000
20,845,000
2.10
1.00
110,690,126
23%- 15%
1954 (c)
822,031,000
62,079,000
30,347,000
3.05
1.17
234,446,340
41%- 18
1955 (c)
814,851,000
62,629,000
29,505,000
2.94
1.47
294,816,011
53% - 241/a
1956 (a) „
1,183,961,000
89,311,000
48,074,000
4.93
1.73
487,577,843
59%- 45%
1957 (a)
1,666,652,000
109,358,000
55,689,000
5.60
2.00
570,604,595
68%- 46%
1958 (a) _
1,626,015,489
90,738,876
48,395,158
4.97
2.00
714,118,591
67%- 55
1959 (a)
1,811,871,384
54,156,069
31,056,069
3.12
2.00
861,294,249
66 %- 42%
I960-
1,987,748,715
61,770, 851(d)
27.055.851(d)
2.71(d)
1.75
842,387,748
53 %- 33%
1961 (3 mo.)
507,524,954
8,233,076
4,194,076
.42
.50
45 %- 36%
(a) Pro-forma;
Includes operations of
Material Service Corp., merged on Dec. 31, 1959.
(b) Based on shares now outstanding.
(c) Adjusted.
GENERAL ELECTRIC COMPANY (NYSE)
Capitalization
Debt:
$245,369,000
3%% debentures, due
1976; other liabilities,
$38,285,387
Common: No par,
88,860,183 shares
1950 .
$2,233,800,000
$397,100,000
$179,700,000
$1.27
$1,335,415,000
16 %-
13%
1951- .
2,619,600,000
434,100,000
143,700,000
.95
1,588,070,000
21%-
16%
1952 - .
2,993,400,000
447,000,000
164,900,000
1.00
1.579,523,878
24 %-
18%
1953
3,510,600,000
497,500.000
173.800,000
1.33
1,696,588,736
30 %-
22 '/a
1954
3,334,708,206
407,164,027
204,371,317
$2.47
1.47
1,691,979,938
48%-
371/a
1955
3,463,734,419
385,203,709
208,908.054
2.42
1.60
1,727,553,319
57 %-
46%
1956
4,090,015,685
423,756,849
213,756,849
2.46
2.00
2,221,146,920
65%-
52%
1957 ..
4,335,664,061
507,851,871
247,851,871
2.84
2.00
2,361,318,604
72 %-
52%
1958
4,120,796,801
487,678,333
242,942,533
2.78
2.00
2,420,939,218
79 %-
57
1959
4,349,508,529
555,290,438
280,242,123
3.19
2.00
2,561,492,596
99 %-
74
1960
4,197,535,440
392,802,397
200,071,710
2.26
2.00
2,551,257,629
99% -
70%
1961 (3
mo.)
992,622,000
84,689,000
42,476,000
.48
1.00
74 -
61%
-13-
GENERAL INSTRUMENT CORPORATION (NYSE)
Year ending February SS
Capitalization
Debt: $1,320,781, 4% promissory notes: $344,841 subsidiary mortgages
Common: $l par, 2,415,523 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 13,634,582
$ 107.184(d)
$ 107.184(d)
$ .22(d)
$ .40
$ 8,749,655
13%- 8%
1951
25,850,231
2,639,099
1,229,099
2.02
.20
9,093,442
11%- 7%
1952- —
18,527,974
1.158.558(d)
993.558(d)
1.63(d)
.25
8.349,061
ny8- 6%
1953- -
30,407,530
1,986.332
1,275,864
2.10
.75
10,185,345
14 %- 9%
1954
32,502,305
1,695,559
926,903
1.13
.75
11,278,619
12%- 8%
1955
22,795,029
830.393(d)
399.448(d)
.49(d)
.62%
8,749,655
13 - 7%
1956 (b)
38,680,670
273,033
.16
.37%
12,386.859
10%- 6%
1957 (b)
44,806,867
538,154
.29
.25
15,747,899
8%- 4
1958 (b)_
51,218,099
1,308,069
.70
.15
20.591,980
22%- 4%
1959 (b)
59,982,884
1,790,854
.89
.15
22,711,355
38 %- 16%
1960 (b)
73,844,176
2,462.372
1.12
.15
39.652.883(C)
50%- 22%
1961 (a) (9 mo.)
52,213,971
2,431,558
1.01
none
55 %- 37%
(a) Includes General Transistor Corp., merged Aug. 31, 1960.
(b) Pro-forma, included General Transistor Corp., merger Aug. 31, 1960 and Pyramid Electric Co., to be merged.
(c) Balance sheet Nov. 30, 1960.
(d) Deficit.
Note: Shareholders to vote May 10 on merger with Pyramid Electric Co., on basis of issuance of one General Instrument common share for each 17 Vi
Pyramid common shares, and one General Instrument common share for each 6% Pyramid preferred shares.
GENERAL PRECISION EQUIPMENT CORPORATION (NYSE)
Capitalization
Debt: $3,458,930, notes & mtges. $10,300,000, 4%% notes due, 1969
$4,860,000, 414% notes due, 1970
$8,666,000 5%% notes due, 1974
Preferred: $4.75 cumulative, no par. 88,252 shares
$1.60 cumulative convertible, no par, 59.212 shares
$3.00 cumulative convertible, no par, 193,883 shares
$2.98 convertible, no par, 105,755 shares
Common: $1 par, 1,279,494 shares
I960 - _
$ 27,072,360
$ 1,591,899
$ 1,141,098
$1.45
$1.00
$ 26,371.314
21%- 12%
1951
29,872,429
1,056,546
1,010,042
.99
1.00
33,671.209
27%- 17y2
1952 -
54,326,849
2,955,278
1,255.278
1.88
1.00
47,620.429
24%- 167/s
1953
87,763,925
7.840,349
3,436,349
5.09
1.00
57.101.143
27%- 21%
1954
123,332,634
11,725,090
5.48S.090
5.54
1.90
91,357,754
52 y«- 25
1955 -
133,337,819
5,363,758
2,530,758
2.05
2.40
100,887,108
71%- 36%
1956
153,261,864
5,194,729
2,394,729
1.64
2.40
119,117,579
53%- 34%
1957
185,093.842
8,994,949
4,263,949
3.03
2.40
132.373,853
47%- 30%
1958
168,333,316
484,267
304,267
• 74(d)
.85
132,010,677
41 - 27
1959
215,588,430
8.968,200
4,198,200
2.63
.25
146,355,442
60 - 31%
1960
244,427,566
11,512,692
5,312,692
3.46
1.00
163,975,681
66%- 43%
1961 (3 mo.)
62,897,000
1,334,000
.87
.30
75%- 54%
(d) Deficit.
GENERAL TELEPHONE & ELECTRONICS CORPORATION (NYSE)
Capitalization
Debentures (general) : 4% convertible, due 1971, $11,860,000
4%% convertible, due 1977, $13,920,000
4M>% sinking fund, due 1975. $7,940,000
Debentures (mfg. subsidiaries): 3%% sinking fund, due 1971, $17,133,000
4% sinking fund, due 1978, $14,000,000
4%% sinking fund, due 1975, $5,280,000
4%% sinking fund, due 1980, $18,500,000
4 %% sinking fund, due 1978, $18,000,000
5V2% sinking fund, due 1984, $24,250,000
Debt (general): 3%% notes, due 1960-64, $5,785,000
Debt (mfg. subsidiaries): $5,506,000
Funded Debt: $661,797,000
Preferred: 4.25% convertible, $50 par, 6.613 shares
4.36% convertible, $50 par, 159,700 shares
4.40% not convertible, $50 par, 3,255 shares
4.75% convertible, $50 par, 3,864 shares
5.28% convertible. $50 par, 90,502 shares
Subsidiary preferred: $222,100,000
Common: $3.33% par, 70,935,092 shares
1950
$ 70.080.262(a)
$12,961,343
$ 4,135,727
$ .39
$ .30
$306,606,171
4%- 3%
1951
84.796.003(a)
18.478,234
5,528,812
.39
.30
373,751,529
4%- 4
1952
102.004.210(a)
26.16S.493
8.763,425
.48
.30
369.288.812
5%- 4%
1953
127.946.088(a)
38,753,190
13,952.116
.59
.33
419,646,338
6%- 5%
1954 _ _
625, 680, 000(b)
36.096.000(b)
.76(b)
8-6%
1955 (c) _
702.475, 000
50,094,000
.88
.44
15 - 7%
1956 (C) __ _
794.218,000
59,872,000
1.09
.55
15 %- 12%
1957 (C) —
859,677,000
60,014,500
1.02
.62
15%- i2ys
1958
895.161,000
158,871,000
59,453.000
1.09
.67
1,559.578,000
21 - 13%
1959
1,081,056,000
193,622,000
72,253,000
1.13
.70
1,820.826,000
28 %- 20
1960
1,178,475,000
204,674,000
72,430,000
1.04
.75
2.204,859,000
34 %- 23%
1961 (3 mo.)
287,672,000
15,513,000
15,481,000
.22
.38
32%- 26%
(a) Telephone subsidiaries only.
(b) Pro-forma,
including Sylvania Electric Products Inc.,
merged March 5
, 1959.
(c) Changes by
company.
GENERAL TIME CORPORATION (NYSE)
Capitalization
Debt: $2,125,000,
notes. $6,197,800, 4%%
converitble subordinated debentures.
due 1979. Common: $2.50 par,
2,017,184 shares.
1950
$ 37,020,517
$ 7,596,472
$ 3,806,472
$1.96
$ .82%
$ 26,036,498
10%- 6%
1951 .
38,587,406
6,350,986
2,540,986
1.31
.82%
27,305,480
10 - 8%
1952 .
38,067.854
3.116,498
1,906,498
.98
.62%
31.138,584
9-6%
1953
50.817,969
4,735,540
2,076,540
1.07
.50
32,285.711
7%- 6%
1954 _ .
46,563,346
4,750,182
2,260,182
1.12
.50
33.143,720
10%- 6%
1955
49,163,497
4,757,412
2,110,412
1.04
.50
33,151,126
9%- 7%
1956 _ _ _
50,046,672
4,032,148
1,972,148
.99
.50
36.385,309
8%- 7%
1957 - - .
49,463,436
1,821,060
834,060
.42
.37%
33.991.339
7%- 3%
1958 _ _ .
47,619,165
1,137.647
571,647
.29
.25
34,362.303
8%- 4%
1959
59.191,987
3,434,729
1,819,729
.66
.25
45,817,082
29% - 8%
1960
60,508,356
1.594.238(d)
721.238(d)
.36(d)
.31%
43.456,280
33%- 12%
1961 (e) (3 mo.)
12,800,291
644.025(d)
328.025(d)
.16(d)
none
20 %- 14%
(d) Deficit, (e) Estimate.
-14-
(NYSE)
GENERAL TIRE & RUBBER COMPANY
Year ending November 30
Capitalization
Debentures: $39,283,200; subsidiary debentures, $850,000.
Debt: $42,432,000, notes, etc.
Preferred: 5%% cumulative $100 par, 95,789 shares; 4‘/2% cumulative, convertible, $100 par, 1,645 shares; $5.00 cumulative, $100 par, 97,177 shares;
414% cumulative, $100 par, 3,793 shares; 3%% cumulative, $100 par, 1,029 shares.
Common: $2.50 par.
5,336,791 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$125,375,837
$15,718,416
$ 8,557,616
$2.10
$ .45
$ 75,027,859
5V4- 2%
1951 -
170,771,522
19 992.236
7,016,641
1.69
.53
93,452,324
9>/4- 5%
1952
185.914,247
12,378,477
6,147.918
1.46
.60
113.206,476
10 - 7%
1953.
205.371,098
10,010.134
6.275,158
1.48
.60
120.241,084
10 %- 6%
1954
216.986.110
7,542.980
4,502,645
.96
.60
150,811,696
1414- 8%
1955 — _
295.731.096
19,738,731
9,704,731
2.09
.67 + 314% Stic.
183,243,797
21%- 1318
1956
390,471,772
21,823,129
10,860,129
2.30
.67
237,908,652
22%- 15%
1957 _ -
421.165.147
19,300,355
11,300,355
2.12(a)
• 67>/2 + 4% stk.
261,349,571
30 %- 22%
1958
469.732,099
23,879,117
11,279,117
2 06
.70 + 2% stk.
276.834,832
50%- 22 y4
1959
676.942,133
49,124.080
26,624,080
4.84
.77% +2% stk.
326,719,314
86 %- 44+s
I960-
753.947.649
43,150,082
22,785.082
4.07
1.00
386,333,207
81%- 41%
1961 (3 mo.)
171,902,958
9.629,453
5,304,453
.94
.25
75 - 5344
(a) Includes RKO Teleradio Pictures Inc
GIANNINI CONTROLS CORPORATION
(ASE)
Capitalization — Debt:
$382,165 note.
Common: $1 par, 407,190 shares.
(Shareholders approved acquisition of Cramer Controls Corp. in April 1961.)
1950
$ 952,418
$ 83.990(d)
$ .89(d)
1951
2.571,379
194,619
1.46
1952 _
4,704,034
$ 827,909
263.726
1.91
none
$ 2,191,793
195.3
4.334,195
328.247
103,247
.39
none
1,873,305
1954
4,308,467
222.617(d)
52.617(d)
■27(d)
none
2.138,192
1955
6,436,330
620,787
290,787
.94
none
2,845,110
9%- 4%
1956
9,510,091
715,521
339,521
1.05
.08
4,253,037
1314- 9%
1957
10,553,918
604,736
310,736
.84
none
4,183,512
21%- 11
1958
10,675,410
791,096
390,096
1.09
none
4,352.776
26%- 12
1959
13,070,501
1,051,423
482.423
1.25
none
5,777,625
46%- 21
1960
15,848,007
1,292,401
599,401
1.52
none
6,598,522
68%- 32%
1961
none
82 %- 52
(d) Deficit.
GLOBE-UNION INCORPORATED (ASE)
Capitalization — Debt :
$5,476,000. Common:
$5 par, 851,914
shares.
% 41,348,440
$ 5,399,747
$ 2.699,747
$4.22
$1.90
$22,531,771
25%- 11
49 686.581
2.743.136
1,508,136
2.25
1.00
20,864,200
3014- 20%
1952
45,877,113
3,254,071
1,608,071
2 40
1.25
22,921,907
27 - 19%
1953
48,180.147
3,392.276
1,682,276
2.35
1.10 + 2%% stk.
23.359,305
27 %- 22
1954
44.106.364
1.209.2S0
569,280
.79
1.20
20,125,253
24 - 19%
1955 (a)
56.622.579
3.800.510
1,671,996
2.03
1.20
23,595,716
24 %- 20
1956 (a)_ _
58,667,310
2.366,383
1,166.383
1.42
1.20
27,315,879
22 - 16%
1957
65,036.285
2,879,282
1,339,232
1.62
1.20
27,570,612
20%- 16%
1958
59,246,085
3,091.621
1,486,621
1.78
.80
26,739,170
21%- 14%
1959
65,170,127
4,904.746
2,269,746
2.72
1.20
28,130,500
29+4- 20+4
1960
60,677,064
3,749,593
1,774,593
2.08
1.20
31,709,028
34%- 20%
1961 (3 mo.)
12,864,000
356,870
.42
.25
35 %- 23%
(a) Includes WICO
Electric Co. acquired June 14, 1956, for both years.
(The) GOODWILL STATIONS, INC. (Unlisted)
Capitalization — Common: $1.25 par, 631,903
shares.
1950
$ 3.519.151
$ 810,746
$ 474,746
$ .92
$ .70
$ 3,070,287
8%- 6
1951
3.422.626
987,630
477,630
.92
.70
3,307,127
12 - 7%
1952
3.383,293
928,714
441,714
.86
.70
3,364,715
11-9
1953 _
3.369.943
992,096
457,096
.88
.70
3,491,433
10%- 8%
3,009,834
758,846
373,746
.72
.60
3,390,554
12+8- 9%
2.759,803
569.736
274,739
.53
.45
3,308,551
15+4- 10 Vi
1956
3. 516. 765
1,063,112
478,112
.88
.50 + 5% stk.
3,814,796
13 Vi- 10 y4
1957
3,570,773
1,038,681
495,681
.86
.50 + 5% stk.
4,077,273
13 - 10%
1958
3,275,315
536,984
271,934
.45
.50 + 5% stk.
3,811,852
i3yt- 11%
1959
3,966,259
483,498
256,098
.41
.40 + 5% stk.
3,791,350
12%- 10
1960 -
4,420,727
665,033
341,033
.54
.45
4,031,316
12-9
1961 (3 mo.)
927,389
44,676
.07
.10
13%- 11
GROSS TELECASTING. INCORPORATED
(Unlisted)
Capitalization — Common: $1 par, 200.000 shares; Class B, $1
par, 200,000 sh ares.
1950
$ 515,317
N.A.
$ 107,149
$ .27
none
N.A.
1951
906,524
N.A.
196,508
.49
none
N.A.
1952
1,452.531
$ 749.599
357,077
.89
none
N.A.
1953
1.857,326
927,933
419,891
1.05
none
N.A.
1954
2.241.589
1.320,464
639,464
1.60
none
$ 2,992,157
1955 -
2.607,530
1,499.947
724,947
1.81
$ .90
3,268,490
195(5
2 815.408
1,568,926
741,916
1.85
1.30
4.015,248
20 - 15
1957
2,733.846
1,399,239
674.239
1.68
1.60
3,865,137
21%- 14%
1958 .
2,769.913
1,581.373
766.373
1.91
1.60
4,399,563
18 %- 14%
1959 _
2.562.605
1,307.392
672.418
1.68
1.60
4,533,350
24 %- 18 y4
1960
2.454,103
1,284,715
639,715
1.60
1.60
4,774,609
23 %- 17
1961
.40
3114- 20
N.A. Not available.
15
GULTON INDUSTRIES, INC. (ASE)
Year ending Feb. 28
Capitalization
Debt: $111,445
Common: $1 par, 1,024,642 shares
Year
Sales
Pre-tax
Earnings
Net
Profit
Net Per
Share
Dividends
Total
Assets
Price
Range
1955 __ _
$ 2,039,394
$ 123,052
$ .14
none
(b)
<b>
1956
2,421,184
$ 50,404
31.304
.04
none
(b)
(b)
1957
5,164,325
1,365.908
669.908
.88
none
(b)
(b)
1958
6,183,791
546.553
281,553
.34
none
(b)
(b)
1959
7.476,789
1.059.983(d)
529.983(d)
• 62(d)
none
S 4,855,560
33 >4-18
1960
10.604,611
979,482
489,482
.53
none
6,035,282
60 Mi-27 y4
1961 (6 mo.) __
6.071,000
412.000
.45
none
6, 299, 402(a)
73 -46 %
(a) Balance sheet June 30.
(b) Privately owned, (d) Deficit.
HALLICRAFTERS CO. (THE) (Unlisted)
Year ending Aug. SI
Capitalization
Debt: $161,517, notes
Common: 50 cents par, 2,216,800
1950 $ 28,513.540
$ 1,877,905
$ 1,152,905
$ .87
$ .15
$ 8,942,155
6%- 2%
1951. -
35.382,718
1,243,946
678,946
.41
.15
17.876,643
4Va- 3
1952
42,001,023
793,460
378,460
.23
none
15,330,361
4%- 2%
1953
43,744,074
1,674,855
794,855
.48
none
19,115,680
4%- l3/«
1954
31,054,363
1.647.943(d)
940.946(d)
.57(d)
none
16.037,532
3H- 1%
1955—
24,826,000
262.000
125,000
.06
none
N.A.
N.A.
19.56 (a) „
18.295,359
573,916
274.916
.14
none
N.A.
N.A.
1957 (b) __ - - _
24,174,000
280.222(d)
135.336(d)
• 07(d)
none
N.A.
N.A.
1958 (b) „
22.653.000
1,157,344
555.344
.28
none
N.A.
N.A.
1959 (c)
16,502,512
994,332
476,332
.24
none
11.197.412
N.A.
1960
29,374,490
1,892,777
907,777
.45
none
14.054,927
1714- 83i
1961 (6 mo.)
27,203,600
1,554,000
751,400
.34
none
16,160.930
2814-16%
N.A. Not available, (a) March 20 to Dec. 31. (b) Year
(Adjusted for 100% stock dividend to be voted May 15.)
ended Dec. 31. (c)
8 months to Aug. 31. (d) Deficit.
HATHAWAY INSTRUMENTS, INC. (Unlisted)
Capitalization
Debt: $499,776; $2,000,000, 5%% conv. sub. debentures, due 1975
Common: $1 par, 1,000,410 shares
1958 (a)
$ 1,373,597
436.275(d)
$ 436.275(d)
$ .85(d)
none
N.A.
<c)
1959 (a)
4.701.910
381.483
371.483
.73
none
N.A.
(c)
1959 (b)
4,497,001
165.572
157,392
.31
none
N.A.
(c)
1960
15,875,658
1,395,992
805,392
.81
none
S 11,104,612
52 - 10
1961 (3 mo.) —
4,845,279
114,843
.11
none
41 - 26%
N.A. Not available.
(a) Year ending Jan.
31. (b) 11 months to Dec. 31, annualized, (c) Privately
owned, (d)
Deficit.
HAZELTINE CORPORATION (ASE)
Capitalization
Common: No par, 1,568,029 shares
1950 _
$ 4,078,000
$ 2,783,741
$ 1,428,431
$1.02
$ .44
6%- 4
1951
6,957,344
4,938,790
1,459,490
1.05
.44
$ 25,090,342
11%- 6
1952
9,237,190
6,578,732
2,006,790
1.44
.75
25,862,549
13 ’4- 8%
1953
10,057,032
7,256.906
2,085,706
1.49
.75
26,266,608
15 - 9%
1954 . -
8,525,768
5.733,264
2,666.264
1.91
1.00
25.560,204
29%- 13
1955 -
5.947,166
3,531,824
1.604,824
1.12
1.00
22,798,931
2974- 18%
1956
6,918,475
4,240,162
2,007,162
1.40
.70 + l‘/4% stk.
27.535,758
24 - 16
1957 (a)
55.700.484
4.296,612
2.030,612
1.39
.70 + 1% % stk.
32.199.811
22%- 1474
1958
58,869,907
4.722,227
2,246,227
1.50
.70 + 1%% stk.
27.432,313
30% - 15%
1959
54,408,191
5,344,773
2,724,773
1.77
.75 + 2% stk.
30.913,531
37 %- 27 >/4
1960
67,177.934
5,221.466
2,586,466
1.65
.80 + 2% stk.
30.097.599
31%- 20
i<wn
.20
4678- 25%
(a) 1957 figures reflect
gross sales, prior
years are reported
on a net basis.
HEWLETT-PACKARD COMPANY (NYSE)
Year ending October 31 Stockholders to vote on acquisition of Sanborn Co.
Capitalization on basis of 1.4 shares of Hewlett-Packard common
Debt: $407,000. and one share of a new cumulative convertible
Common: $1 par, 9,859,971 shares preferred stock for one share of Sanborn.
1950
$ 2,301,744
(a)
1 951
5,538,889
(a)
1952 __ _ _
10,952,980
$ 2,337,955
$ 705,839
$ .08
none
(a)
1953
12,839,406
2,579,544
765,866
.08
none
(a)
1954
12,599,096
1.491,784
640,770
.07
none
(a)
1955
15,338,179
2,874,057
1,316.236
.14
none
(a)
1956
20,161,621
3,738,990
1,083,266
.20
none
$ 14,190.515
(a)
1957 .
27,948,790
4.998.44S
2.402,557
.27
none
14.661.504
5%- 5*4
1958
35,653.353
2,571,952
.26
none
15.795,237
13%- 9%
1959
47,745,073
8,148,315
3.899,941
.40
none
26,326,394
16% - 12%
1960
60,206,918
8,472,110
4,226,645
.43
none
34.439,154
30y4- 13%
1901
none
53 ■ 28
(a) Privately owned.
HIGH VOLTAGE ENGINEERING CORP.
(Unlisted)
Capitalization
Debt: $1,141,152
Common: $1 par, 449,813
shares
1950
$ 1,094,516
$ 97.311
$ 54,213
$ .15
$ .10
1951
1,155,250
115,837
62,631
17
.10
1952
1,113,336
120,268
59.520
.16
.10
1953
1,452,557
126,193
66.651
.21
.10
$ 1,450.595
1954 ..
1,681,004
171,446
86,998
.28
.10
1,479,327
1955
2.007,101
205,453
106,452
.29
.10
2,749,132
1956
2,812,885
322,852
167,852
.45
10
4.642,995
31 - 20 Va
1957 —
4,894,075
664,986
330,436
.89
.10
5,539,492
27 - 17Mi
1958 _ -
5,768,509
884,139
434,139
1.12
.10
5.913,120
50 - *3
1959 (a)
8,631,157
1,115,585
475.185
1.10
.10
8.813.496
77’»- 47
1960 - _ _
12,332,849
1,894,650
1,016,650
2.26
3% stk.
10,895,026
162 - 56%
1961
3% stk.
224 -156
(a) Includes Applied
Radiation Corp.,
acquired in June
1960.
16
(NYSE)
HOFFMAN ELECTRONICS CORPORATION
Capitalization
Debt: $5,100,000
Common: 50 cents par, 1,530,254 shares
Year
Pre-tax
Net
Net Per
Total
Sales
Earningrs
Profit
Share
Dividends
Assets
Range
1950 _ _
$ 29.544,473
$ 3,768,567
$ 1,980,994
$1.34
$ .12%
$10,720,620
10% - 3%
1951
20,355,999
202,839
281,619
.19
.12%
11,936,215
7 - 3%
1952
36,566,955
3,662,318
1,765,272
1.19
.12%
16,543,902
734- 5*4
1953 _
50,415.146
3,036,380
1.167.380
.79
.50
15,657,392
8*4- 6%
1954
42,647,008
3,202,513
1,485,513
1.00
.50
16,272,669
12 - 6%
1955 - -
44,416,673
3,241,596
1,560,596
1.06
.50
22,472,037
15%- 10%
19:56
46-580,279
3,330.883
1,601,974
1.08
.50
18,446,923
12%- 9»4
1957
40,968,617
3,517,372
1,655,372
1.12
.50
18,669,699
i2ya- 8%
1958
39,544,064
3,632,509
1,712,509
1.16
.50
19,709.241
22%- 10%
1959
46,359,832
4.130,165
1,990,165
1.31
.57%
32,040,222
43 - 18 y4
I960
54,271,837
1.963.400(d)
968.400(d)
■ 63(d)
.45
27,841,647
30 '4- 14%
1961 (3 mo.)
(d) Deficit.
16,098,315
533,668
256,668
.16
none
29 %- 16%
HYCON MANUFACTURING COMPANY (ASE)
Year Ending January SI
Capitalization
Debt: $310,073, notes
Preferred: 5%% Cum.
Common: 10 cents par
conv. pfd., $10 par,
3,546.690 shares
38,872 shares
1951
$ 1,880,906
$ 30.768
203,196
1952 _
4,154,039
3,953,000
1953
192,282
$ 82,232
1954
12,115,300
124,433
67,733
1955-
11,943,793
982,592
443,592
1956
8,946,386
190,217
80,217
1957 -
7,899.262
3.488.433(d)
2.822.337(d)
1958
10,564,907
1.163.588(d)
1.163.599(d)
1959
6,163.230
610,057
610,057
1960
1961
5,872,857
23,550
23,550
(d) Deficit.
: .10
.02
none
none
.07
none
$ 2,115,124
2 -
%
.03
none
4,829,717
7%-
1%
.21
none
6.806.110
103/4-
6%
.01
none
6,622,694
71/8-
3
1.07(d)
none
6,782,079
4%-
2%
• 39(d)
none
4,613,745
3%-
l7/a
.16
none
4,238,492
4%-
17%
.031
none
3,899,501
4>A-
2%
—
$ .133/4
7%-
2%
INDIANA GENERAL CORPORATION (NYSE)
Capitalization
Common: $1 par, 1,139,522 shares
1950
$ 6.071,293
$ 1,075.740
$ 500,7 '0
1951 -
7,340,671
1,836,326
586,326
1952
6,385,912
888.565
306,565
1953
8,092,637
1,463,866
335,925
1954 (a)
11,027,000
1,090,000
467,000
1955 (a)
13,552,000
1,764,000
801,000
1956 (a)
16,578.000
2,273,256
1,065.507
1957 (a)
17,943,000
2,359,250
1,152,261
1958 (a)
15.233,018
1.876,045
838,245
1959 (a) .
19,865,219
3,012,879
1.552,449
1960
19 631,041
2.922,631
1.429,811
1961 (3 mo.)
4,813,462
725,883
356,243
$ .38
$ .20
$ 3,115,307
2%-
1%
1.03
.31 %
3.365,448
4%-
4%
.54
.27%
3,666.359
4%-
3
.59
.34%
3,806,534
6%-
3%
.89
.37%
4,129,037
9%-
4%
1.39
.47%
4,744,532
11%-
9%
1.06
.60
6,729,812
12 %-
9%
1.15
.62%
6,677,868
12 -
9
.89
.60
6.603,996
17% -
8%
1.38
.60
12.682,219
47 -
15%
1.26
.60
12.446,458
70 -
31%
.31
.30
48%-
32%
(a) Pro-forma, including General Ceramics Corp., merged Nov. 1959.
INTERNATIONAL BUSINESS MACHINES
CORPORATION
(NYSE)
Capitalization
Debentures:
2%%, due 1965. $20,000,000
Debt: 3%%
note, due
1971. $50,000,000
3% note, due 1968, $35,000,000
3%%
notes, due 1974, $30,000,000
3%%
notes, due
1977, $50,000,000
3%%
note, due
2055, $100,000,000
37/a% note, due
1983, $25,000,000
3%%
note, due
1985, $115,000,000
Common: No par, 27,478.377 shares
$ 214,916,717
$ 61,101,309
$33,301,309
$1.41
$ .47
$ 299,952,591
42 %- 32%
1951
266,798.483
77.292,090
27.892,090
1.17
.49
394,119,472
41 %- 35%
1952—
333,728,245
78,474,541
29,874,541
1.58
.54
520,438,451
43 %- 33'/8
409.989,104
92,319,210
34,119,210
1.26
.51
428,228,982
45y4- 41%
1954
461,350,278
93.336 625
46,536,625
1.97
.66
565,475,154
66 %- 34%
1955
563,548,792
117,672,633
55,872,633
2.25
.69
629,510,998
80 - 62%
1956
734.339,780
143,784,510
68,784,510
2.77
.85
-769,049,451
100 - 66%
1,000,431,597
186,291,589
89,291,589
3.27
.93
1,086,969,222
167%-110%
1958
1,171.788 199
256.191,858
126,191,858
4.62
.62
1,261.146,965
245%-133%
1959
1.309,788,037
300,133,212
145,633,212
5.31
1.35
1,390,637,247
318%-219%
HMiO
1.436.053.085
3'5,880,380
168,180,830
6.12
2.00
1,535,365,247
400 -271%
1961 (3 mo) .
389.062,378
99,176,669
48,826,669
1.73
1.10
488% -386%
Note: Adjusted for 50% stock dividend
to be voted April
25, 1961.
INTERNATIONAL RECTIFIER CORPORATION (NYSE)
Year ending June 30
Capitalization
Common: $1 par, 2,405,994 shares
1959 (a)
1951 (a)
1952 (a)
1953 (a)
1954
$ 4,538,889
$ 199.723
$ .10
none
(a)
(a)
1955
5.180,103
$ 687,857
341,162
.17
none
(a)
(a)
1956
7,857,009
1,260,793
616.161
.30
none
(a)
(a)
1957
8.001,962
1,246,763
609,489
.29
none
(a)
(a)
1958 _
8,766.173
1.515,383
735,783
.35
none
$ 3,790,167
11%- 7
1959 .
10.870.038
1,809,146
877,371
.40
2%% stk.
5,943,896
17%- 10
I960
13,124 586
2,521.497
1,206.007
.52
none
9,628,866
29 - 13 y«
1961 (9 mo.)
10,733,278
1,924,201
928.201
.39
none
35%- 21%
(a) Privately owned.
-17
(NYSE)
INTERNATIONAL RESISTANCE COMPANY
Capitalization
Common: 10 cents par, 1,386,998, shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950 _ . _ . —
$ 11,085,109
$ 2,209,584
$ 1,056,638
$1.01
$ .30
$ 7.550.975
6 - 2*
1951 .
12,973,170
2.134.675
754,675
.71
.40
6,465.078
6%- 4%
1952
11,778,836
1,372,017
577,877
.44
.30
6.394.361
541- 4
1953
12,755,041
1,083.348
508,058
.38
.20
7,438,253
5%- 3%
1954 .
13.207,649
1,254,817
603.320
.45
.30
7.750,524
5 Mi- 3*4
1955
15,684,722
1,043.138
533,296
.40
.20
9.131,582
12 %- 5
1956 .
16,787,913
1,208,599
523.416
.39
.20
8,821,231
sy4- 414
1957
15,374,721
1,160,818
469,870
.35
.20
8.149,869
6 Vs- 3%
1958
13,743.865
1,189.268
504,268
.37
.20
7.964.981
9M-- 341
1959
19,810.403
3,763,859
1.783.859
1.29
.35
10.391.298
231-- 7
I960
20,324,173
4,313,450
1.943.450
1.40
.40
11.944,067
41%- 18*4
1961 (a)
6,495,550
567,000
.41
.15
42i8- 26
(a) 15 weeks to April 6.
INTERNATIONAL TELEPHONE & TELEGRAPH CO. (NYSE)
Capitalization
Debt: $8,546,300, 4 %£> convertible subordinated debentures due 1983. $4,140,000, 5'.efi loans, due 1968
1968
Subsidiary Debt: $135,791,663. Subsidiary preferred: $4,830,055.
Common: No par, 15,698.524 shares
1950 _ _
$253,136,029
i
33.800,000
S 13,259.000
$1.02
S .07%+stk.
S451.731.000
8 - 4%
1951 (a)
238,585,000
42,401.000
17.992.000
1.30
•32Ms
512.580.000
9%- 6!2
1952 (a)
388,620,000
54.171,000
22,147,753
1.55
.40 '4
579,705.657
10*5- 7%
1953 (a)
397.297.000
55.338.000
22,377.611
1.56
.50
602,761.430
10%- 64*
1954 (a)
412.619,000
51.863.576
20.068.525
1.40
.50
636.969.623
13=s- 8"s
1055 (a)
489,746,000
62.851,571
23.070.327
1.61
.65
687.451.677
15%- 11%
1956 (a)
544,834.000
73,347,000
28,109.946
1.96
.90
760,837,677
18*1- 14%
1957 (a)
638.669.000
63.870,680
22.412,814
1.56
.90
799.873,050
18%- 12“g
1958 (a)
687,451,000
69.009,755
26.600.163
1.85
.90
869.005.965
32*1- 14%
1959 (a) __
741,759.681
74,649.000
27,529,574
1.80
1.00
849.919.687
45%- 28
1960
811,448,707
80,836.315
30,569.938
1.96
1.00
923.943,743
48%- 32
1961 (3 mo.)
193,559,000
6.640.000
.42
.50
60%- 44*4
(a) Sales restated to
exclude Cuban
operations.
INTERSTATE ENGINEERING CORPORATION
(Unlisted)
Year ending April SO
Capitalization
Debt: $447,000 Common
: SI par, 1.400.116 shares.
1950
$ 2,864,000
$
209,000
$ 209,000
S .15
none
$ 1.303.034
2*s- 1
1951 — _
3.809.000
314,000
180.000
.14
none
2.181.778
1=4- 1=8
1952
6.692.000
372,000
168.000
.12
S .03
3.388.716
l7s- H.
1953
9,336.000
614,000
210.000
.15
.07
3.839.242
2>i- 1\
1954
8,774,000
875,000
369.000
.26
.09
3 558.025
4%- 2V,
1955
7,027,000
666.000
328,000
.23
.20
3.143.210
5%- 4
1956
7,077,000
617,000
313.000
.22
.21
3.191.137
4%- 2=i
1957 _
11.859,000
777.000
431.000
.31
.03
5.062.684
2%- 1=4
1958
13,880,081
940,936
520,367
.38
.11
5.651.617
8’-.- 1=4
1959
16.216.237
1.481.000(a)
814.000
.78
.29
7.625.466
20=4- 7 = ,
I960
21.083.400
1.879,362
1,367,992
1.03
.38 + 4=7 stk.
9.333.762
24 ' 4- 13 %
1961 (9 mo.)
14,107.741
1,483,701
1,021.073
.59
.10
9,058,000
22=4- 1414
(a) Capital gains excluded.
Note: Adjusted for 25(7 stock dividend to
be paid July
15.
IONICS INCORPORATED
(Unlisted)
Capitalization
Common: $1 par, 560,589 shares
1955
$ 319,484
S 173.170(d)
$ 173.170(d)
$ .38(d)
none
N.A.
1956
585.890
197.466(d)
197.466(d)
.44(d)
none
N.A.
11%- 5%
1957
674.261
67.438(d)
67.438(d)
• 15(d)
none
N.A.
9 - 3%
1958
936.736
16.128(d)
16.128(d)
■ 04(d)
none
N.A.
13%- 3V,
1959
1.236.639
83.187
83.187
.18
none
$ 986.143
24%- 10%
1960
1.735,717
49.806
49,806
.09
none
2.724.121
48%- 14
lfX>l
44 - 29
N.A. Not available: (d) Deficit.
ITEK CORPORATION
(Unlisted)
Year ending Sept. SO
Capitalization
Debt: $3,635,506; $2,500,000 bonds, due
1980
Common: $1
par. 1.100.186 shar'
es
1950 (a) _
S 11.924,944
S
1,396.630
$ 774.438
N.A.
N.A.
N.A.
N A.
1951 (a)
13.729,661
1.626.628
688.704
N.A.
N.A.
N.A.
N A.
1952 (a)
13.563.909
1,277.399
633,552
N.A.
N.A.
N.A.
N.A.
1953 (a)
14,197,814
1,099,730
550,225
N.A.
N.A.
N.A.
N.A.
1954 (a)— . -
14.246.273
672,684
353,457
N.A.
N.A.
N.A.
N.A.
1955 (a) _
15,964,429
969.663
488.301
N.A.
N.A.
N.A.
N.A.
1956 (a)
17,478,890
819.231
408.812
N.A.
N.A.
N.A.
N.A.
1957 (a)
18.409,758
14.310(d)
49.010(d)
N.A.
N.A.
N.A.
N.A.
1958 (b)
25,429,203
84.663(d)
95,337
S .18
none
S 15.489,450
15 - 2%
1959 (c)
28.886,836
679.174
.65
none
13,299.702
63 - 31
1960
35,053.837
1,396,686
866.337
.79
none
20.248.241
82 - 41
none
60%- 48%
(a) Photostat Corp. only, (b) Pro-forma,
including Photostat Corp. (c)
Includes Hermes
Electronics Co..
merged July 26, 1960.
(d) Deficit.
N.A. Not available.
JEFFERSON ELECTRIC COMPANY (Midwest)
Capitalization
Debt: $1,690,000, 3%% promissory note, due Aug. 1. 1968
Common: $5 par, 500.643 shares
$ 12,444,850
$ 1,468,730
$ 718,730
S4.44
SI. 50
$ 7.016.500
177a- 12%
1951
13,947.432
1,426,516
459.516
2.90
1.88
7.198.125
21’a- 15%
1952 __ __
11,438,103
551,475
370,475
.70
1.13
8.052,106
8>i- 7%
1953
14,666,906
120,736
71.222
.14
.48
9.533.434
7=4- 4%
1954
14.29S.178
155. S78
93.878
.18
.48
8.487,076
6 1 4 - 3 i
1955 ...
15,761,194
698,750
348,750
.66
.15
9.079.994
5%- 3=4
1956
18.206,349
1,604.901
774.901
1.46
.23
9,584.121
9-5*4
1957
18,075.748
1.564.532
754.532
1.43
.48
9.849.593
9 - P
1958 __
18.266.430
1.174.010
529,010
1.00
.•>8
10.352.651
9 - 5%
1959
21,279.353
1,274.006
674.006
1.36
.48
10.565.225
14>4- 9=4
1960_
21,420.291
659.894
347.894
.70
.60
10.S42.553
15 =s- 9%
1961 (3 mo.) —
5,203,151
61.714
35.123
.07
.15
13 - 9%
-18
JERROLD ELECTRONICS CORP. (Unlisted)
Year ending February 28
Capitalization — Debenture: $569,000, convertible subordinated 6%!S, due 1975. Common: 10 cents par, 1,959,320 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1951 - - -
$ 840,808
N.A.
$ 18,609
$ .02
none
N.A.
N.A.
1952
984,209
N.A.
18,696
.02
none
N.A.
N.A.
1953
1,280.851
$ 67,804
24,514
.02
none
N.A.
N.A.
1954
2,483,639
335,456
167,663
.15
none
N.A.
N.A.
1955
2.816,634
405,784
202,226
.18
$ .10
$ 4,645,300
4 - 2%
1956
3,703,065
248,474
169,422
.15
none
4,579,566
3%- 1%
1957 (a) .
7,300,961
595,727
282,652
.14
none
4, 805, 297(b)
3%- 1%
1958 (a)-
8.036,488
300,573
148,061
.08
none
4, 802. 609(b)
5*4- 1%
1959 (a)
9,719.361
825,956
387,636
.20
none
5, 812, 391(b)
9 3%
1960 (a)
10,268,000
366.647
178,191
.09
none
12%- 5%
1961 (a) (6 mo.)
4,578,000
30,193
16,232
.01
none
12,148,481
8%- 6%
(a) Pro-forma, including Harman-Kardon, Inc., to be acquired, (b) Jerrold only.
LABORATORY FOR ELECTRONICS INCORPORATED (Unlisted)
Year ending April SO
Capitalization
Debt: $1,033,000
Common: $1 par, 1,133,736 shares
1950
$ 905,395
$
43,633
$ 23,983
$ .09
none
N.A.
1951
2,001,072
93,961
52.561
.20
none
N.A.
1952
2,759,187
260,637
124.137(d)
.83(d)
none
N.A.
1953. .
5,129,772
89,549
49,549
.19
none
N.A.
1954
5,641,386
5.338
11,783
.05
none
$ 3,725,994
1955 _
6,402,708
77.304(d)
160.174(d)
.61(d)
none
4,285,627
14-9
1956 (a)
16,207,000
680,000
333,000
.48
none
4.154.837(C)
V/i- 2
1957 (a)
20,743,000
2,832,000
1,291,000
1.57
none
4, 355, 528(C)
8 - 2%
1958 (a)
21,114,000
2,164,000
1,005.000
1.02
none
5.200.822(c)
26 - 3%
1959 (a)
28,470,000
1,778,000
879.000
.92
none
9,412,921 (c)
44%- 23
1960 (a)
48,114,000
3,631,000
1,667,000
1.70
none
12.979.558(c)
56%- 3014
1961 (6 mo.) (c) _
20,725,000
1,938,000
911,000
1.30
none
24, 647, 974(b)
70 - 31
(a)
Pro-forma including Eastern Industries,
Inc., merged
(b)
Balance
sheet Cct. 28, 1960. tc)
L.P.E. only, (d)
Deficit.
LEAR INCORPORATED (NYSE)
Capitalization — Debt: $1,479,236. Common:
1950 $ 7,952,666
50 cents par, 2,756,235 shares.
$ 81.132(d) $ 81.132(d)
$ .04(d)
none
$ 7,617,298
4%-
1 13/16
1951
21.227,093
1,595,631
798,631
.40
none
10.978,105
6%-
3 '4
1952
44,065,980
3,873.543
1.097,543
.53
.10
16,755,709
4%-
2%
1953
50,693,691
6,023,154
1,665,154
.78
.15
28,179,410
5 'A-
2%
1954
54,435,637
5,002,227
2,305,727
1.05
$ .30
24.395,795
9 %-
3%
1955 -
54,600,273
4,360,811
2,115.811
.93
.30
27,109,187
13 %-
714
1956
63,900,786
3,406.018
1,506,018
.65
.30
33,526,685
1014-
7%
1957
64,692,576
2,108,921
858,921
.36
.15
32.418.665
8%-
4
1958
63,627,475
3,257,751
1,607,751
.68
.10
37,923,376
10%-
414
1959
87,002,497
4,542,022
2,407,022
.91
.40
51,513,529
23>/4-
9i/s
I960
90,979,043
5,832,022
2,822,022
1.03
.40
59,992,662
23 %-
13%
1961 (3 mo.)
24,154,639
1,959,766
1,289,766
.47
.20
29%-
16
(d) Deficit.
LEEDS & NORTHRUP COMPANY (Unlisted)
Year ending May 31
Capitalization
Debt: $4,950,000
Preferred: 5% cumulative convertible, series A, $25 par, 125,060 shares.
5% cumulative convertible, series B, $25 par, 18,915 shares
Common: 50 cents par, 755,807 shares
1950 -
$ 14,750,000
$ 954,000
$ 570,000
$ .65
$ .50
N.A.
N.A.
1951
21,327,000
2,706,000
1.015.000
1.41
.63
N.A.
N.A.
1952
30,974,000
4,422,000
1,092.000
1.43
.50
N.A.
N.A.
1953
31,913,450
3,287,832
929,134
1.12
.41
N.A.
N.A.
1954 .
30,488,550
2,654,539
875,186
1.02
.44
$17,292,748
N.A.
1955
27,688,440
1,901,535
800,439
.94
.44
17,734.747
14 - 12%
1956
30,516.523
2,267,816
1,163,816
1.92
.45
22.443,345
27 %- 13%
1957 - -
37,156,180
3,612,552
1,649,152
2.23
.60 + 2% stk.
26,483,273
35 - 20 Vi
1958
35,261,501
2,610,527
1,112,127
1.35
.60
25,349,961
28 - 19%
1959 —
35,961,718
2,976,576
1,353,176
1.67
.60 + 1% stk.
27,470,858
41 Vi- 27%
I960
39,856,452
3,662,998
1,714,598
2.12
.60
29,715,333
44 Vz- 28
1961 (9 mo.)
26,722,981
1,639,481
740,881
.80
.30
39 %- 32%
LING-TEMCO ELECTRONICS INC. (NYSE)
Capitalization
Debt: $5,910,132, notes; $3,280,000 mortgage bonds; $5,449,000, subordinated debentures.
Preferred: 4%% Series A, $30 par, 189,806 shares.
Common: 50 cents par, 2,569,208 shares.
Note: Company merging with Chance Vought Corporation in June on basis of exchange of Chance Vought stock for tile combined companies’ deben-
tures and warrants, each Chance Vought share to be exchanged for one $43.50 par, 5%% convertible debenture plus 5-year warrant to purchse
1/5 share of Ling-Temco at 30 and a 5-year warrant to purchase 1/5 share of Ling-Temco at 40.
1953
1954 (c)
Incorporated Nov. 4.
$ 22,151 $
1953
25.888(d)
$ 25,888 (d)
$ .04(d)
none
1955 (c)
237.776
66.334(d)
66.334(d)
.11(d)
none
1956 (e) — -
389,717
27.163(d)
27.163(d)
.03(d)
none
$ 429,267
8-7
1957 (a)
130.083,129
6.280,005
3,160,061
1.59
none
3-7
1958 (a)
132,926.277
6,406.860
2.963,362
1.30
none
13.154.872
18%- 5
1959 (b)
148.723,916
6.030,068
3,029,550
1,22
none
67,033,955
44‘/2- 16%
1960
148,447,484
5,737,132
3,051,172
1.25
none
93,459,633
42 - 20
1961 (3 mo.)
34,837,500
609,783
.24
none
36 %- 24%
(a) Pro-forma giving
effect to merger
with
Temco Aircraft,
years ended July
31. (b) Chang
;ed to calendar year in
1959. (c) Year
ended October
31, Ling Electronics only, (d) Deficit.
(e)
9 months ended
July 31.
19
LITTON INDUSTRIES INC. (NYSE)
year ending Jvlg 31
Capitalization
Long-term debt: $33,946,000
Preferred: 5%, $100 par, 25.050 shares
Common: $1.00 par, 4,267,171
Pre-tax
Net
Net Per
Total
Tear
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1953 _ __
Incorporated Nov.
4, 1953
1954 (a) -
$ 2,980.051
$ 347,420
$ 154,420
$ .22
none
$ 4,200,176
1955
8,898,797
679,413
436,413
.22
none
8,647,918
7 V2 - 4*i
1956
14,920,050
1,995,703
1,019,703
.48
none
10,826,182
1614- 7%
1957
28,130,603
3,232,493
1,806,492
.74
none
16,823,383
28%- 14+i
1958 (b)
83,155,473
7,044.439
3,702,203
1.04
none
57,750,861
45%- 18%
1959 .
125,525,561
11,826,756
5,975,031
1.62
1%% stk.
83,254,170
75%- 36%
1960
187,761,242
15,365,182
7,454.854
1.79
2 '-2 % stk.
119,004,373
96%- 57%
1961 (6 mo.) _ —
108,202,000
8,559,000
4,448,000
1.03
none
139,542,000
143 - 87%
(a) 9 months to July 31
(b) All figures
in 1958 reflect acquisition of Monroe Calculating
Machine Co. in January, 1958.
LORAL ELECTRONICS CORF. (ASE)
year ending March 31
Capitalization
Debt: $89,167, mtge.; $285,000, notes; $5,000,000 4%% conv.
debentures, due
1980
Common: 25 cents par,
1,740.444 shares
1954
$10,288,434
N.A.
$ 279,186
$ .31
none
(b)
(b)
1955
6,720,476
N.A.
421.396
.47
none
(b)
(b)
1956
2,495.486
N.A.
154,789
.17
none
<b)
(b)
1957
7,056.936
N.A.
325,818
.36
none
(b)
(b)
1958
6,706,606
N.A.
172.427
.19
none
(b)
(b)
1959
7.996.657
$ 276.028
134.348
.15
none
$ 4.353,407
1314- 4
I960
17,439,871
1,180,798
579,216
.35
none
10,523,379
36%- 11%
1961 (9 mo.)
27,095,540
1,980,689
952,023
.55
none
4614- 31%
N.A. Not available, (b) Privately owned.
MPO VIDEOTRONICS, INC. (ASE)
Year ending Oct. SI
Capitalization
Debt: $146,292
Common: Class A, $1 par, 150,000 shares; Class B, $1 par, 260,000 shares.
(a)
1955
$ 1.066.169
N.A.
$ 38,535
$ .09
none
(b)
(b)
1956 _
2,074,548
N.A.
114,109
.28
none
(b)
(b)
1957
3,440,619
N.A.
84,430
.21
none
(b)
(b)
1958
4.957,956
N.A.
92.702
.22
none
(b)
(b)
6.047,570
$ 534.014
270.414
.60
none
2.062,488
(b)
1960
7,865,971
677.499
349,499
.85
.30
3,172,205
11 - 6%
.20
25%- 8%
(a) Based on 410,000 shares, (b) Privately owned. (N.A.) Not available.
MAGNA VOX COMPANY
(NYSE)
Capitalization
Debt: $7,391,363, notes.
Common: $1 par,
2,371,382 shares.
1950 (a).
$ 31,716.630
$ 3,207,982
$ 2.007.982
$1.10
$ .20
$ 12,625.236
9%- 4%
1951 (a)
44,177.645
5.558,237
2.233.237
1.18
.49
17,256.171
7%- 4%
1952 (a)
36,837.503
2.462.760
1.343.760
.71
.59
18.854,075
8%- 6%
1953 (a) _
57,959.669
4,548,337
2.238.337
1.15
.59
29.824.144
8%- 6Vs
1934 (a) _ __
62,974,430
5.332,530
2.102.530
1.09
.59
28.543,292
9%- 6%
1955 (a)
55,071,765
4,571,087
2.426.087
1.25
.62
31,728.825
17%- 9%
1956 (a)
70,529,646
6.220.442
3,100,442
1.53
.65 + 2 %% stk.
41,567.963
17%- 13%
1957 (a) _ .
87,467.864
7,109,226
3.759,226
1.77
.68 + 2%% stk.
48,491,855
20%- 12%
1958 (a) (b)
80,063.908
4,889.061
2.437,061
1.11
.71 + 2%% stk.
48,359,910
28%- 14%
1959 (a) (b)
107,758.670
9,419.458
4.679.458
1.99
.75 + 2%% Stk.
58.054.607
40%- 24%
1960
124,879.052
13,117,052
6,533,052
2.76
1.00
64,728.408
55 - 31%
1961 (3 mo.)
32,207.000
2,930,000
1,430,000
.60
.50
95 %- 46
(a) Prior to 1960 company was on fiscal
year ending June
30.
(b) Changes by company.
P. R. MALLORY & CO„
INC. (NYSE)
Capitalization
Debt: $7,880,000 notes.
Preferred: 5 % cumulative convertible, series A. par
$50, 74,709 shares. Common: $1 par,
1,469,743 shares.
1950
$ 39,158,150
$ 5,403,758
$ 2.553,758
$2.82
$ .63
$19,079,931
15% - 8%
45,286,925
4,758.314
1,923.314
2.13
.80
23,531.305
20H- 13%
1952.
53,443,117
4,607,773
1.897,773
2 08
.67
29.166,043
28%- 17%
1953 ..
70,874,347
7.897.813
2.547,813
2.50
1.13
33,084,094
31 - 26
1954
54,630.091
2.396.803
1,071,803
.80
1.34
33,032.115
32%- 25%
63,931.811
4,960,649
2,225.649
2.04
1.13
38,467,453
39 - 28%
1956
68,356,203
5.815,108
3.065,108
2.60
1.40
51.329.3S8
42%- 31%
1957 (a)
77,579.878
7,228,357
3.138.357
2.08
1.40 + 2% stk.
57,972,949
50% - 23 y2
1958
68,286.563
5,952,526
2,872,526
1 P9
1.40
55,448,341
3974- 23%
1959.
86,504,443
8.909,042
4,339,042
2.87
1.40 + 2% stk.
57,605,873
5074- 35%
1960
83,586.283
8,917,403
4,367,403
2.84
1.40 + 2% stk.
57,414.472
50% - 33
1961 (3 mo.) ..
19,745,337
1,640,406
781,797
.50
.70
60 - 36%
(a) Includes Radio Materials Corp. merged in Sept., 1957, for entire year.
MAXSON ELECTRONICS
CORPORATION
(Unlisted)
Year ending Sept. SO
Capitalization
Common: $3 par, 741,440 shares
1950 _ _
$ 3,229,917
$ 211,364
$ .41
$ .20
4%- 1%
1951
7,453.985
$ 770,496
614.012
.96
.125 + 5% stk.
$ 5,742.010
574- 3%
1952 _
15,923,380
1,351,494
526.494
.91
6% stk.
11.168,817
7-4
1953
34,377,128
2,160.502
1.085,502
1.78
.10 + 6% stk.
13,755.8 7
9%- 6%
37,143 373
3 246.353
1,496 353
2.27
.40 + 8% Stk.
16.161,773
1 7% - 9%
24.625.231
2.068,120
970.120
2 09
.375+2% stk.
12 670.505
22% - 11
16,643,454
1.727, 109(d)
723,109. d)
.97(d)
.10 + 2r,o stk.
13.155,109
1614- 5%
1957
21.086.258
462,122
485,122
.66
.05
10.465,973
914- 4
15,185.233
701.877(d)
631.877(d)
■ 86(d)
.05
7.913.816
12%- 414
1959
18.542.360
1.271.476
601.475
.81
20
9,275,?e5
15*4- 9%
I960
18.35 ->,900
670.876
330.873
.45
.20
8,741.051
14%- 7
1961 (3 mo.)
3,372.200
252,745
120,745
.16
.05
31 %- 9%
<d) Deficit.
-20-
McGKAW-EDISON COMPANY (NYSE)
Capitalization
Debt: $5,132,000 notes. Common: $1 par, 6,421,892 shares.
Year
Sales
Pre-tax
Earnings
Net
Profit
Net Per
Share
Dividends
Total
Assets
Price
Range
1950
$ 80,337,202
$15,260,064
$ 7,795,063
$2.31
$ .88
$ 44,198,971
13 %- 9%
1951
86,702,917
15,370,585
6,245,589
1.82
.88
50,014,249
15%- 11%
1952
104,895,000
15,388,000
7,121,000
1.76
.88
61,425,000
17%- 137/s
1953
121,248,000
15,795,000
6,987,000
1.73
.88
68,552,000
18% - 14%
1954
132,804,000
18,420,000
9,417,000
2.30
1.00
77.861,000
28%- 17
1955 (a)
228,425,000
27.678,000
13,672,000
2.38
1.00
85,566,000
29 - 22%
1956 (a)
281,720,000
36.188,000
17.473,000
3.02
1.00
112,522.000
40 %- 38’ i
1957 (a)
293,158,000
34,213,000
17,264,000
2.89
1.40
147,704,000
47 - 29%
1958 (a)- -
282,233,000
27,030,000
13.057,000
2.04
1.40
157,407,000
41%- 31%
1959 (a) __
338.050,000
39,890,000
18,888.000
2.94
1.40
177,778.000
48%- 37%
1960
311,706.000
28,786,000
13,837,000
2.15
1.40
214,640,000
45 %- 28
1961 (3 mo.)
75,884,000
4,661,000
2,352,000
.37
.35
40 %- 30%
(a) Pro-forma,
including American
Laundry Machine Co.,
merged Sept.
1, 1960
MEREDITH PUBLISHING CO. (Unlisted)
Year ending June SO
Capitalization
Notes Payable: $600,000. Common: $5 par, 1,332,186 shares
I960 $ 24.469.838 $ 5,041.376
$ 3,117,560
$2.42
$1.75
$16,151,715
15%- 12%
1951
29,277,838
6.580.696
2.934,841
2.28
.67%
18,852,617
IS - 14
1952
33,587,255
7,416.949
2,938,616
2.28
.80
31,724,336
16%- 14
1953
39.009,361
8,022.751
3,349.453
2.60
1.07%
32,717,314
20%- 15 '/a
1954
41,298,782
7,887,860
3.682 470
2.85
1.20
34,390.926
25 %- 19%
1955
42,753,555
7,628,356
3,623,865
2.81
1.35
35,049,149
32 - 22
1956
48,459,633
8,343,617
4,047,146
3.14
1.60
38.484,600
31 - 24
1957
53,071,711
9,542,200
4,644,417
3.59
1.90
41,536,847
34 %- 26%
1958
49,720,636
7,819,135
3,850,307
2.97
1.80
46,121,858
37 - 25
1959
51,817,401
8,573,827
4,255,770
3.28
1.80
53,270.067
41%- 35
I960
59,407,814
8,661,031
4,421,030
3.34
1.80
55,418,586
44%- 34%
1961 (9 mo.)
43,961,618
2,624,603
1,347,503
1.02
.35
47 - 33 Vi
METROMEDIA, INC. (Unlisted)
(Formerly Metropolitan Broadcasting
Corporation)
Name changed March 28, 1961
Capitalization
Debt: $13,595,425,
$6,000,000, 6% convertible subordinated
debentures, due 1975
Common: $1 par.
1,699,307 shares
1050
1951
1952 —
$ 2,830,742
$ 834.525(d)
$ 834.525(d)
$ .88(d)
none
1953 -
4,534,401
84.433(d)
84.433(d)
-09(d)
none
1954
5,384,053
161, 386(d)
161, 386(d)
.17(d)
none
$ 2,732,416
1955(a) . .
2,697,185
222.359(d)
222.359(d)
.24(d)
none
7%- 5%
1956 (b) .
5,355,149
899.593(d)
.95(d)
none
7%- 5
1957(C)
8,914,114
243,460
243,460
.16
none
13,217,301
10%- 6
1958(e) .
14,427,752
302,035
302.035
.20
none
12.710.988
13%- 6%
1959 (f) -
16,543,422
2,105,108
1,416,108
.91
$ .15
13,702,023
18%- 13%
I960
42,598.179
3,313,255
1,603,255
.94
.15
39,249,039
19%- 12%
1961 (3 mo.)
11,059,589
12,666 (d)
.01(d)
none
24 %- 19
(a) 27 weeks to July 17. (b) 52 weeks to December 29. (c) 52 weeks to December 28. (d) Deficit, (e) 52 weeks to January 3, 1959.
If) 52 weeks to Jan. 2, 1960.
MICRODOT, INC. (Unlisted)
Year ending Sept. 30
Capitalization
Debt: $263,962, notes
Common: no par, 337,695 shares
1955 - _ — _
$ 401,063
$ 54,126
$ 30,126
$ .15
none
(b)
(b)
1956
748,474
95.008
46,008
.23
none
(b)
(b)
1957
1,364,640
287,568
145,568
.72
$ .10
(b)
(b)
1958
1,733,529
235,983
125,983
.57
.09
(b)
(b)
1959
2,272,530
273,974
137,974
.57
.16
$ 1.256.935
(b)
1960
2.979,264
306.786
153,786
.54
.04
2,192.371
25 %- 13%
1961 (3 mo.) —
(b) Privately owned.
1,039,060
148,710
72,755
.21
2% stk.
3,216,773
33 - 22%
MICROWAVE ASSOCIATES INCORPORATED (ASE)
Year ending September
SO
Capitalization
Debt: $716,400 mortgage loans
Common: $1 par, 999,200 shares
1950 (Incorporated Aug. 7)
1951 (a).
$ airfton
$
7,000
$ .01
1952 (a)
259,000
18.400(d)
.02(d)
1953 (a)
913,500
50,800
.06
1954 (a)_ _
1,436,049
78,929
.09
1955 fhl
1,292,764
86,667
.10
none
195f»
2,321,108
156,456
.18
none
$ 1,803.557
1957 —
2,635,468
51,796
.06
none
2,491,108
1958
4,326,681 $ 463.107
228.107
.27
none
2.997,815
11%- 5%
1959 (c)
6,670,487 864,492
384,492
.39
none
5,996,937
32%- 10%
1960 -
8,691,486 1,273,815
633,800
.64
none
7,471,551
43 %- 22
1961 (6 mo.)
4,806,000
366,500
.37
none
7,653,000
60%- 34%
(a) Year ending Dec.
31. (b) 9 months ending Sept. 30.
(c)
Includes Waveco Corp. from
Jan. 29, 1959.
(d) Deficit.
-21-
MINNEAPOLIS HONEYWELL REGULATOR COMPANY (NYSE)
Capitalization
Debentures: $5,300,000, 29is, due 1965; $13,700,000, 3.10% due 1972; $23,80 0,000, 3*is, due 1976; $25,000,000; 4%% sinking fund debentures due 1986.
Preferred: conv. $100 par, 250,000 shares.
Common: $1.50 par 7,015,898 shares
Year
Sales
Pre-tax
Earnings
Net
Profit
Net Per
Share
Dividends
Total
Assets
Price
Range
1950
$109,281,673
$25,866,656
$12,500,656
$2.39
$1.25
$ 82,696,070
21%- 15%
1951 _ _
135,150,517
26,877,210
9,277.510
1.58
1.12%
112,963,041
28 %- 20%
1952_ „ „ .
165,710,384
20,605,003
9,081,003
1.50
1.12%
123,910,675
3114- 26%
1953
214,018,825
28,687,825
10,329,825
1.66
1.12%
133,127,715
341/4- 26%
1954
229.401,837
32,713.703
15,345,203
2.42
1.30
145,710,134
54%- 33%
1956
244,482,068
40,512.648
19.278,648
2.98
1.50
164,333.867
70 - 50%
1956
287,944,462
47,375,257
22,463,657
3.40
1.75
213.899,754
90 %- 58
1957
324,886,719
45,678,135
21,367.135
3.07
1.75
246.626,987
131 - 73%
1958
328,480.122
48.150,243
22,562,243
3.23
1.75
263,816,450
126 - 76
1959
381,408,597
62,713,399
29.399.399
4.20
1.85
292,038.807
150 -111%
1960
426,183,310
56,286,148
26,228,148
3.74
2.00
330,228,231
178%-123%
1961 (3 mo.)
103,152,981
9,172,719
4,303,719
.61
1.00
336,292,505
17014-140
MOTOROLA, INCORPORATED (NYSE)
Capitalization
Debt: $26,809,817; $30,000,000, debentures, due 1986.
Common: $3 par, 4,028,652 shares
1950
$177,104,669
$ 27,368,061
$ 13,130,246
$3.39
$1.02%
$ 55,008,726
13 - 5%
1951 (a)
135,844,520
14.020,739
7,240,452
2.06
.49
61,818,769
28 %- 20 Va
1952 (a)
169.191.047
15,576,165
7,012,700
1.81
.75
81,162.847
22 %- 18
1953 (a)
219,089,238
15,512,489
7,076,335
1.83
.75
86,871,213
21%- 14%
1954 (a)
206,821.801
16.523,889
7.572,024
1.96
.75
94,531.084
26%- 15%
1055 (a-)
228,428,063
18,740.426
8,490.539
2.19
.75
104.431,218
30%- 22%
1956 (a)
228,982,853
16.887,834
7,966,817
2.06
.75
113,721,148
25%- 18%
1957 (a)
227.687.391
15,597.031
7.824,431
2.02
.75
121,879,297
25%- 17%
1958 (a)
217,863.339
14,931,213
7.356,213
1.90
.75
127.901,786
30 %- 17%
1959 (a)
291.543.290
27.406.237
14,171,237
3.59
.75
149.763.560
87 %- 28%
I960
299,065,992
26,176,813
12,633.813
3.14
1.12%
162,935,391
98 - 60%
1961 (3 mo.)
59,758.600
1,545.921
802,977
.20
.75
100 - 75%
(a) Changes by company.
MUNTZ TY', INCORPORATED (ASE)
Year ending August SI
Capitalization
Debt: $2,373,368, notes
Preferred: $1 par, 3% preferred, 784,352
Common: $1 par, 1,175,876 shares
1950 (Incorporated April 5)
1951 (a) $ 27,147,846
1952 (a) 32,923,661
1953 (a) 49,981,467
1954 (a) 17.986.971
1955 8,339,145
1956 10,496.028
1957 6,025.944
1958 4.057.891
1959 6,728,906
1960 9,840,115
1961 (6 mo.) 5,198.401
shares
$ 1,781.353
$ 749.853
$ .74
2,197,004
898,004
.81
1,331,318
691.658
.62
8.247.126(d)
8.301.472(d)
7.44(d)
266,540
266,540
.24
17,944
17,944
.02
561.237(d)
561.237(d)
• 50(d)
23.468
23,468
.02
420,894
420.894
.36
860,451
860.451
.72
404,936
.34
$ .15
4%- 214
.15 + 10% stk.
$ 5.946,468
2%- 1 15/16
none
7,027,960
5%- 2%
none
9,194,911
4%- 1%
none
2,968,251
V/s- 7/16
none
3,166,583
2%- 1%
none
2,739.323
2%- 1
none
1.650.087
1%- %
none
1,014,293
2 - %
none
1.577.403
7 - 1%
none
2,127,851
6.%- 3%
none
7-4
(a) Year ending March 31. (d) Deficit.
THE MI TER COMPANY (ASE)
Capitalization — Debt: $480,000. Common: 50
Note: Shareholders to vote on acquisition
cents par 880,461 shares,
of General Magnetic Corp.
$ 2,034,200 $ 1,034,200
$1.59
$ .45
$ 5,234,673
10%-
4%
1951
12,387.390
1,243,423
595,423
.91
.60
5,281,531
9%-
7%
inr.2
12,653.060
778,018
345.573
.52
.60
5,371.762
9%-
7%
1953 _ .
15,190,004
912.255
447,463
.66
.45 + 3% stk.
5,254,404
8%-
5%
1954
12,175,971
468.595
280,436
.39
.15 + 2% stk.
5,144,773
7%-
4%
12,722,297
53.375(d)
84.422(d)
.12(d)
.15
5,742,279
7 -
4%
195(5
12,126,563
38.531
31,646
.04
none
5.200.529
4%-
2%
1957
14.301.067
790,191
377.819
.50
none
5.880.020
3%-
2%
1958
11.636,381
730,444
356,105
.44
5% stk.
5,864,103
7»/4-
2%
1959
13,796.022
869.002
410.960
.49
5% stk.
6.342.769
12 -
5%
I960
11.853,827
246,683
131,633
.15
5% stk.
6,029.226
8%-
5
1961 (3 mo.)
2,656,735
13,894 (d)
•02(d)
5% stk.
11%-
6
(d) Deficit.
NATIONAL CASH REGISTER COMPANY (NYSE)
Capitalization
Debt: $79,568,000, notes: $40,000,000. 43i% sinking fund debentures, due June 1985.
Common: $5 par, 7,956,515 shares.
1950
$170,454,660
$25,578,449
$12,143,449
(a)
$1.78
(a)
$ .71 + stk.
$134,710,725
15% - 10%
211.927 501
34.248.000
n. 456.000
1.60
.86
153,390.606
19%- 14V.
226.554.764
29,921,165
10,133,165
1.42
.83
167.999.182
20-%- 16%
260.912.851
26.987.738
11,087,738
1.55
.85
174,941.792
20%- 17%
259.133.242
28.229.002
12,729.002
1.76
.90
183.423.935
34 %- 19 >4
1 955_
301.180.342
37,187,861
15.387.861
2.11
1.00
210.724.358
47 - 3374
wr>6
340.934,415
44.719.936
18. 419. 936
2.49
1.04
257.661,736
59 - 34%
382,512,387
43,290.065
18,190.065
2.45
1.14
267,537,464
70 %- 46%
1 058
393.7+5.615
38,412,399
15,512,399
2.09
1.14
271,119,816
86% - 50%
1959
419.063.676
42.075.972
1 9,075.07?
2.40
1.14
289,075,443
80 - 55%
19(30
457,821,910
47,424,067
20.024.067
2.52
1.20 + 5% stk.
340.280,333
70%- 49%
1961 (3 mo.)
112.0o5,533
9.874,070
3,720.897
.47
.30
104%- 61%
(a) Y'ears 1951-1959 adjusted for stock dividends.
22-
NATIONAL COMPANY INC. (ASE)
Capitalization
Debt: $2,080,000 notes
Preferred: $3.60 cumulative preferred; no par, 3,180 shares
Common: $1 par, 785,806 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 4,175,229
$ 17,476 $
17,354
$ .01
$ .02%
$ 2,823,320
3 - ft
1951
4,525,219
46.859(d)
42.957(d)
.11(d)
none
4,228,097
2%- 1%
1952
9,261,000
232,578
172,578
.33
.05
4,861,352
2%- 1%
1953
7,095,593
486,718
228,218
.44
.05
4,850,767
3%- 2%
1954
7,298,055
518,834
230,334
.42
.10 + 2% stk.
3,819,795
6%- 2%
1955__
5,125,607
780.965(d)
380.965(d)
.72(d)
.10 + 2% stk.
5,414,524
9 'A- 4%
1956
6,856,734
66.296(d)
36.296(d)
.09(d)
2% stk.
4,364,889
5%- 4%
1957
5,566,627
148,104
72.104
.11
2% stk.
4,397,035
5%- 4'A
1958 .
7,433,813
336,063
109,063
.16
2% stk.
5,111,667
8%- 5
1959 _ _
12,942,987
581,704
293,504
.39
4% stk.
6,106,534
16 %- 7%
1960
10,999,491
656,888
327,288
.40
4% .stk.
7,539,408
31 %- 14
i<mi
31 %- 19%
(d) Deficit.
NATIONAL TELEFILM ASSOCIATES, INC.
(ASE)
Year ending September
30
Capitalization
Debt: $8,018,261
Common: 10 cents par,
1,277,572 shares
1952
Incorporated Aug. 21, 1952
1953 N.A.
1954 (b)
$ 355,594
$ 139.831(d) $
139.831(d)
$ .22(d)
none
N.A.
N.A.
1955 (b)
1,417,515
291.932(d)
293.008(d)
.45(d)
none
$ 3,282,073
4%- 2</2
1956 (b)
3,818,627
653,877
441,877
.68
none
13.092,934
9%- 3
1957 (b)
10,976,479
2,148,031
1,094,031
1.07
none
32,143,270
9%- 5%
1958 (b)
15,497,595
1,614,048
687,048
.63
none
45,763,748
10% - 7%
1959 (a)-
25,492,542
8.388.314(d)
5, 867, 874(d)
4.59(d)
none
59,745,733
10(4- 7%
1960
19,018,000
7.001.891(d)
5.48(d)
none
51,697,991
87s- 2 'A
1961 (3 mo.)
5,166,943
104.700(d)
.06(d)
none
5%- 3%
(a) 14 months to Sept. 30 (Fiscal year
changed in Feb. 1960.)
(b) Years
ending July 31.
(d) Deficit. N.A.
Not available.
NATIONAL THEATRES & TELEVISION, INC. (NYSE)
Year ending September SO
Capitalization
Debt: $25,016,150
Common: $1 par, 2,816,247 shares.
1952 (Incorporated May 1)
$ 64,452,552
$ 4,352,391
$
1,877,391
$ .68
none
$59,244,736
5%-
3%
1953
64,015,854
5,439,909
2,514,909
.91
$ .30
60,967,777
744-
4%
1954
64,497,254
6,056,850
2,856,850
1.03
.35
60,425,828
10*4-
6%
1955 .
61,692,043
5,736,008
2,886,008
1.04
.50
60,749,848
12(4-
8%
1956
59,707,251
6,698,057
4,648,057
1.72
.50
57,003,852
9(4-
7
1957
58,927,856
4,466,096
2,266,096
.84
.50
54,982,420
9%-
7
1958
53,667,765
2,001,749
1,301,749
.48
.50
55,152,500
11%-
7%
1959 (a)
52,850,048
1,917,117
1,497,117
.55
.50
64,665.833
14%-
9%
1960
46,543,910
3, 088, 693(d)
3.088.693(d)
1.10(d)
4% stk.
49,367,422
13 -
4%
1961 (b)
9,845,535
114.574(d)
114,574 (d)
.04(d)
none
9%-
5 Vs
(a) Restated to exclude National Telefilm Associates Inc.
(b)
13 Weeks to Dec.
27.
NATIONAL VIDEO CORPORATION (ASE)
Year ending May SI
Capitalization
Debt: $498,328
Common: $1 par, Class A 283,307 shares
$1 par, Class B 333,360 shares
1955
$ 11,224,324
$ 28.365(d)
$ .05(d)
none
(a)
1956
9.518,691
6.714(d)
• 01(d)
none
(a)
1957
10,398,924
$ 336,886
192,886
.31
none
(a)
1958
11,697,930
567,021
350,021
.57
none
(a)
1959
14,853,531
1,468,996
1,018,996
1.65
none
$ 5,283.673
15%- 14%
1960
17,047.104
1,425,169
1,131,869
1.84
$ .90
5,867,098
24%- 12
1961 (6 mo.)
10,343,903
1,050,100
768,300
1.25
.45
46 %- 19%
(a) Privately owned, (d) Deficit.
NEWARK ELECTRONICS CORPORATION (Unlisted)
Year ending August 31
Capitalization
Debt: $295,821, 5%% loan, due 1965; $1,000,000, note due 1976.
Common: Class A, $2 par ) 650,000 combined shares
Class B, $2 par j
1955 (a) —
$ 3,714,951
$ 22,229
$ 13,342
$ .03
none
(c)
(C)
1956 (a) .
5,331,181
139.511
74,341
.19
none
(c)
(c)
1957 (a)
6,159,736
128,316
67,256
.17
none
(c)
(c)
1958 (a)
6,995,108
212,540
106,965
.27
none
(c)
(c)
1959 (a)
9,770,586
330,692
161,092
.40
none
$ 3,180,420
(c)
1960 ( 8 mo.) (b)
7,849,292
325,082
166,082
.28
$ .18%
4,049,614
954- 5
1961 (6 mo.)
(a) Years ending Dec.
6,691,521
31. (b) Changed
to fiscal year
133,211
ending Aug. 31.
.20
(c) Privately owned.
.06(4
17%- 7%
-23-
NU CLEAR- CHICAGO CORPORATION (Unlisted)
year ending August SI
Capitalization
Debt: $550,000 note
Common: $1 par, 783,151 shares
Pre-tax
Net
Net Per
Total
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 642,134
$ 27,575
$ .06
1951
765,082
18.042
.04
none
3-1%
1952
1,178,129
49,719
.10
none
2 %- 1%
1953
1,015,010
21,899 (d)
.05(d)
none
2%- 1%
1951
1,179,572
19,773
.04
none
3 y8- i %
1955
1,845,643
S 218,820
108.820
.22
none
S 921,510
4%- 3
1956
2,197.874
358,722
177,222
.35
5% stk.
1,073,391
3%- 3
1957
2,587,193
515.746
252,946
.44
2%% stk.
1,478,028
7%- 3 %
1958
3,851,078
908,252
442,252
.71
2%% stk.
2,264,272
32 - 7%
1959
5,147,238
1,098,986
532,986
.81
5% stk.
3,535,591
43%- 26%
1960
6,398,516
1,072,891
523,891
.74
5% stk.
4,590,340
38% - 23%
1961 (6 mo.)
—
456,185
224,485
.30
none
48 - 39
(d) Deficit.
OAK MANUFACTURING COMPANY
(Midwest)
Capitalization
Common: $1 par, 655,794 shares
1950 (a) $ 13,145,807
$ 2,713,088
$ 1,188,037
$1.81
$1.12
$ 7,102,958
14%- 8%
1951 (c) 7,644,627
1,608,939
598,939
.91
.84
6,972,048
12 %- 10 %
1952 _ 15,925,959
3,073,109
1,103,109
1.68
1.12
7,927,814
15 - 12
1953 20,680,957
3,529,017
1,239,017
1.89
1.12
8,666,478
14%- 12%
1954 - 18,788,318
2,801,155
1,321,155
2.02
1.12
9,274,030
19%- 13%
1955 22,783,785
3,588,483
1,688,483
2.57
1.26 + 25% Stk.
10,140,303
24%- 16%
1956 24,902,554
3,684,105
1,784,105
2.72
1.40
10,878,501
24%- 19
1957 20,875,613
2.224,131
1,084,131
1.65
1.40
10,695,216
20%- 13%
1958 15,537,850
1.179,426
624,426
.95
1.10
11,074,655
22 %- 12
1959 _ 18,442,747
2.051,685
991,685
1.51
1.00
12,036,362
21%- 16%
1960 17,642,295
1,111,310
351,310
.54
1.00
11,400,340
20 Vi- 14%
1961_
none
25 %- 15%
(a) Year ending May 31 of following
calendar year, (c) 7
months to Dec. 31
OXFORD ELECTRIC CORPORATION
Capitalization
Common: SI par, 393,299 shares
(ASE)
1950
$ 4,554,998
S 179,044
$ 95,450
$ .29
S .06
S 1,499,230
1951
3,955,141
180,312
91,201
.28
.10
1,344,610
2%- iy8
1952
4,403,686
150,312
78,712
.24
.10
1,273,660
2%- 1%
1953
5,712,801
130,338
99,886
.31
.09
1,277,240
2%- 1%
1954 — _ _
5,418,269
114,043
93,983
.29
.07
1,196,027
2%- 1%
1955
6,714,30+
188,961
130,037
.40
.09
1,485,392
3%- 2%
1956
7,696,402
263,604
214,904
.66
.10
1,756,332
3%- 2%
1 957
8,615,903
217,480
118,480
.31
.06 + stk.
1,877,175
3 Vi- 2
1958
8,704,876
158,131
119,597
.29
.07 + stk.
2,254,259
4%- 2%
1959-
10,304,931
245,923
174,280
.49
.08 + stk.
2,521,274
9%- 4%
1960
8,709,005
24.967(d)
21.567(d)
• 06(d)
.09 + stk.
2,235,407
7 Vi- 3%
1961 (3 mo.) 1,614,681
(d) Deficit
PACIFIC AUTOMATION PRODUCTS,
Year ending August 31
Capitalization
Common: SI par, 533,000 shares
18.642(d)
INC. (UnUsted)
5% stk.
6 - 3%
1955 Incorporated Sept. 15.
1956
S 1,116,341
6,174,275
9.764.900
S 14.641
S .04
none
1957
231,678
403,423
.59
none
1
1958
S 893,316
.99
none
S 2,712,549
24 %- 11
1959 -
11,816,342
454.781(d)
212.744(d)
.40(d)
none
5,012,219
29 %- 9%
1960
6,014,130
1,380, 849(d)
866.440(d)
1.61(d)
none
3,560,667
13>/4- 4
1961 (6 mo.)
(d) Deficit
2,855,345
660,057
1.24
none
6%- 4%
PACIFIC MERCURY ELECTRONICS
Year ending June SO
Capitalization
Debt: S310.000
Common: Class A&B, 50 cents par,
1950 (a) $ 4.713,620
(Unlisted)
700,000 shares
$ .05
3 4/5- 2
1951 (a)
5.947,096
$ 115,635
S 72,135
$ .14
none
S 2,414,365
3%- 1%
1952 (a)
7,057,514
31,866
5,866
.01
none
3,972,312
5 - 1%
1953 (a).
16,983,669
1,108,297
426,297
.61
none
6,637,000
5%- 2%
1954 (a) _ _ — .
15,065,490
366.515
196,015
.28
none
5,032,151
4%- 2%
1955 (a)_
12,214,539
598,817
255,817
.37
none
3.550,171
8-4
1956 (b) _ —
17,332,982
921,752
482.752
.69
none
7,726,750
TVs- 4%
1957 „
20.001,656
1,184,754
557,754
.80
none
9,853,011
10%- 4%
1958 -
18,477,918
755,235
329,235
.47
none
9,889,088
8 - iYi
1959
20,154,604
824,198
352,198
.50
none
10.312,440
14 Vi- 8
1960 _
21,512.931
378,855
196.855
.28
none
10,499,219
10%- 5
1961 (6 mo.)
10,976,609
218,685
130,808
.19
none
—
9-5
(a) Year ending March 31. (b) 15 months to June 30.
-24-
PACKARD-BELL ELECTRONICS CORPORATION (NYSE)
Year ending September SO
Capitalization
Debt: $1,577,547 notes
Common: 50 cents par, 815,983 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 13,894,713
$ 2,168,510
$ 1,308,510
$2.61
$1.50
$ 4,378,079
8%- 4
1951 _
18,772,528
2,805,246
1,014,751
1.73
1.00
5,492,521
10%- 7Ve
1952 —
22,724,273
3,054,511
968,051
1.65
1.00
9,394,702
15%- 10%
1953
32,152,750
3,478,335
1,139,642
1.66
1.00
14.028,133
13%- 11
1954. _
17,744,136
464.025(a)
164,296
.24
.80
9,358,050
12-7
1955
21,641,690
1,241,242
638,933
.93
.32 V2
10,525,383
13 - 8%
1956 .
28,405,060
1,962,356
862,356
1.25
.50
12,840,259
10% - 8%
1957
32,262,878
1,394,447
704,447
1.02
.50
13,197,105
11 - 8>/2
1958
37,371,081
2,092,594
1,002,594
1.46
.50
15,703,863
31%- 10%
1959
46,608,062
2,865,346
1,375,346
1.73
.50
21,203,288
46 V2- 28%
1960
44,029,822
357,704
207,704
.26
.50+2% stk.
24,018,533
39 - 19%
1961 (6 mo.)..
(a) Operating loss.
16,400,000
(d) Deficit.
2,555,361 (d)
1.530.000(d)
1.88(d)
none
19,525,364
25 - 19%
PARAMOUNT PICTURES CORPORATION
(NYSE)
Capitalization — Debt
: $16,822,000. Common:
$1 par, 1,673,231
shares.
1950
$ 81,825,286
$10,311,275
$ 6,565,041
$2.67
$2.00
$117,929,986
22 V8- 17%
1951. . _ _
94,628,572
11,034,665
5,459,273
2.33
2.00
114,479,795
33%- 21
1952
104,811,289
10,837,159
5,899.871
2.52
2.00
116,464,094
30%- 21%
1953
110,254,081
13,304,563
6,779.563
3.06
2.00
118,430,121
30%- 24%
1954
106.920,798
15,651,802
9,003,802
4.10
2.00
128,583,495
40% - 26
1955 _
112,474,967
16,516,929
9,707,929
4.49
2.00
138,924,838
44%- 36
1956
96,579,079
10,101,568
8,731,568
4.43
2.00
133,672,234
36%- 27%
1957 -
111,213,462
7,610,201
4,783,201
2.47
2.00
138,279,348
367/s- 28
1958
104,682.090
13,705,266
12,554,266
7.15
2.00
141,671,830
47 %- 30%
1959
115,296,000
8,925,000
7,519.000
4.47
2.00
171,776,000
50%- 42
I960..
131,325,000
10,379,000
174,035,000
1961 (3 mo.)
2,450,000
1.46
1 00
85 %- 53%
PERKIN -ELMER CORPORATION (NYSE)
Year ending July
SI
Capitalization
Debt: $3,000,000, notes due 1974
Common: $1 par, :
1,248,860 shares
1950 (a)
$ 1,612,000
N.A.
$ 164,000
$ .30
(b)
(b)
(b)
1951 _ _
2,877,000
N.A.
238,000
.44
(b)
(b)
(b)
1952 __ _
4,475,000
N.A.
229.000
.42
(b)
(b)
(b)
1953
6,018,301
$ 569,504
249,504
.46
$ .05
$ 3,816,161
(b)
1954
6,810,055
1,107,289
473,289
.87
none
4.358,078
(b)
1955
6,742,633
1,103,344
528,344
.72
none
5,220,365
13 %- 10%
1956
8,260,150
646,114
148.114
.17
none
5,426,452
14 - ioy2
1957
12,753,563
1,079,985
509,985
.58
none
7,968,720
14%- 9V-
1958
15,062,055
1,531,158
751,158
.72
none
10,279,107
29 - 10%
1959 _. _
17,514,097
1,820,779
900,779
.80
none
13,339,315
30%- 21%
1960
22,124,935
2,524,085
1,208,085
1.05
none
16,493,660
52%- 26%
1961 (6 mo.)
11,909,095
919,461
435,861
.35
none
83 %- 43%
(a) 8 months to July 31. (b) Privately owned. N.A. Not available.
PHILCO CORPORATION (NYSE)
Capitalization
Debt: *21,467,000
$200,000,
subordinate debenture 4s, due 1980. $675,000,
subordinate debenture
4%s. due 1978: $22,000,000, subordinate debenture 4%s,
due 1984.
Preferred:
Series
A $3.75 cumulative, $100
par, 100,000 shares
Common :
$3 par,
4,090,207 shares
1950
$335,318,054
$33,703,616
$15,483,616
$4.50
$2.55
$121,294,609
23 %- 20
1951 (a).
305,820,000
22,008,000
11,648,000
2.80
1.42
119,476,461
27 %- 20%
1952 (a).
368,418,000
25,627,000
11,843,000
2.89
1.42
144,400,293
36 %- 26%
1953 (a).
431,538,000
35,316,077
18,214,000
4.50
1.49 + 5% stk.
168,468,430
36%- 26%
1954 (a).
350,471,000
10,618,000
5,198,000
1.19
1.49
164,587,570
39 %- 28
1955 (a).
375,157,000
17,286,329
8,188,000
1.93
1.49
178,146,894
43%- 30
1956 (a).
356,933,000
811,000
252,000
■03(d)
.75 + 1% stk.
203,768,503
36 %- 16
1957 (b)_
372,628,558
6,939,000
4,081.000
.91
4% stk.
195,166,979
18%- 11
1958
351,093,000
5,800,000
2,874,000
.61
2% stk.
182.427,000
26 %- 12%
1959
397,792,000
15,534,000
7,176,000
1.67
.25
204,759,000
36%- 21
1960
1961 _
400,587.000
2,273,000
2,287,000
.47
none
none
231,927,000
38 %- 15%
25 %- 17%
(a)
Changes
by company, (b) Includes
Canadian subsidiaries, (d) Deficit.
PHILIPS ELECTRONIC
AND PHARMACEUTICAL INDUSTRIES
CORP. (ASE)
Capitalization
Debt: $1,059,914
Preferred: Class A, $5 par, 120,000 shares
Common: $5 par, 1,994,474
1950
$ 6,812,118
$ 134.672(d)
$ .54(d)
none
1951
6,324,065
207,299 (d)
.89(d)
none
1952 _
6,298,427
459,454 (d)
1.96(d)
none
1953
4,403,027
371/422 (d)
1.59(d)
none
7%- 4%
1954 ... _ .
3,743,074
530.151 (d)
2.27(d)
none
8%- 5
1955
3,444,976
312.678(d)
1.34(d)
none
8%- 5*4
1956
2,671,377
$ 948.273(d)
954.941 (d)
3.71(d)
none
$ 5,587,700
12%- 6%
1957 _
8,072,512
426,314
376,819
.42
none
12,886.630
20 %- 10 %
1958
15,048,450
1,207,403
1,175,893
1.31
none
16,101,246
267o- 11
1959
26,989,461
2,884,562
1,839,588
.92
none
36,326,661
50 >/„■ - 23%
I960
33,269,155
2,112,903
1,042,493
.52
none
38,351,386
47%- 31%
1961
none
39% - 31%
(d) Deficit.
25
POLARAD ELECTRONICS CORPORATION
Year ending June SO
Capitalization
Debt: $328,866
Preferred: 5*6% cumulative, $100 par, 850
Common: $.50 par, 1,325,692 shares
(ASE)
shares
Pre-tax
Net
Year
Sales
Earnings
Profit
1950 (.11 mo.)
$ 144,340
$ 57,254
$ 39,651
1951
549.014
58,108
39,332
1952 _ _
1,251,333
99,886
51,632
1953
2,959,571
118,337
52,593
1954
3,830.175
191,744
82,488
1955
4,929,157
293,107
136,128
1956
6,233,369
321,951
157,487
1957
7,261,080
506,572
238,486
1958
9,563,938
754,785
367,085
1959
11,900,206
1,033,111
475,186
1960
15,072,833
1,526,040
731,640
1961 (6 mo.)
(a) Privately owned.
6,204,676
N.A. Not available.
26,773
RADIATION INCORPORATED (Unlisted)
Year ending August 31
Capitalization
Debt: $913,992
Common: Class A, 25 cents par, 958,365 shares
1950 — Incorporated August 8
1951— N.A.
1952 S
214,557
295,950
493,338
$
20,678
17,117
23,069
186,799
218,620
1953
1954
1955
1,804,589
3,473,763
7,919,034 $
10,079,882
14,005,734
23,155,845
15,502,300
1956
1957
1958
1959
1960
1961 (a)
698,224
994,405
1,204,480
373,887
820,490
343,017
488,738
588,993
184,787
403,490
(a) 28 weeks March 10.
N.A. Not available.
Net Per
Total
Price
Share
Dividends
Assets
Range
$ .08
none
N.A.
(a)
.07
none
$ 611,715
(a)
.03
none
915,405
(a)
.07
none
1,244,049
(a)
.10
none
1.325,703
(a)
.17
none
2,467,741
(a)
.19
none
2,545,650
(a)
.29
none
4,714,047
(a)
.39
none
5,529,263
(a)
.45
none
8,506,191
17 %- 9>/2
.55
none
10,819,260
36%- 15*4
.02
none
28%- 18%
$ .04
.03
.04
.34
.39
none
none
none
none
$ .22^
$ 1,978,754
.46
.15 + 3% stk.
5,222,722
18%- 6%
.62
3% stk.
5,946,039
19 - 11
.66
3% stk.
7,674,007
26%- 15%
.20
3% stk.
10,708,880
27%- 17
.42
none
11,903,500
30 %- 24
RADIO CORPORATION OF AMERICA (NYSE)
Capitalization
Debt: $100,000,000—3% notes due 1970-74; $50,006,000—3%%
$100,000,000 — 5%% promissory notes, due 1986
Preferred: $3.50 cumulative, no par, 900,824 shares
Common: No par, 16,553,000 shares
1950. $ 586,393,000 $ 96,992,865
notes due 1973-77;
$46,249,865
$1,996,000
$3.10
mortgage notes.
$1.50
$311,846,886
24%- 12V,
1951
598,955,077
62,032,732
31,192,732
2.02
1.00
370,202,025
26 %- 16%
1952
693.940,522
67,362,399
32,325,399
2.10
1.00
432,252,051
29%- 23%
1953 _
853,054,003
72,436,778
35,021,778
2.27
1.00
493,624,720
29%- 21
1954
940.950,220
83,501,459
40,525,459
2.66
1.20
548,325,244
39 %- 22%
1955 __
1,055,265,655
100,107,465
47,525,465
3.16
1.35
676,506,187
55%- 36%
1956
1,127,773,541
80,074,245
40,031,247
2.65
1.50
690,557,138
50%- 33 y$
1957
1,176.277,371
77,048.794
38,548,794
2.55
1.50
720,772,768
40 - 27
1958
1,176,094,398
60,441,749
30,941,749
2.01
1.50
734,285,722
48 %- 30*/4
1959
1,395,620,000
78,542,000
40,142,000
2.64
1.50
811,208,000
73%- 43%
I960
1,494,896,000
66,917,000
35,117,000
1.97
1.00 + 2% stk.
815,503,000
78%- 46%
1961 (3 mo.)
361,700,000
22,600,000
12,000,000
.63
.75 + 2% stk.
65 %- 49%
RAYTHEON COMPANY (NYSE)
Capitalization
Debt: $10,350,317
Preferred: 5%% series cumulative, $50 par,
Common: $5 par, 3,855,045 shares
1950(a) $ 59,533,260
114,769 shares.
$ 1,610,413
$ 935,413
$ .49
$ 32.331,492
13%- 6%
1951(a)
89, 845, 000(c)
6,029,063
2,179,063
1.12
52,120,396
12%- 8%
1952(a) .
111, 431, 000(C)
5,947,898
2,047,898
.84
75,196,765
12%- 9%
1953(a) _ _
179, 313, 000(c)
13.009,672
3,859,072
1.68
91,238,649
14%- 8
1954(b)
185,101,000
10,444,000
3,688,000
1.07
93,640,690
14%- 7%
1955(b)
190,700,000
9,953,000
4,992,000
1.48
82,836.163
25 %- 18
1956(b)
183,522,000
4,950,000
1,548,000
.39
108,451,571
19%- 13
1957(b)
270,135,000
10,814,000
7,255,000
2.13
127,219,842
23 %- 16%
1958 (b)
375,156,000
19,083,000
9,403,000
3.08
5% stk.
145,894,405(1))
69 - 21%
1959 (b)
494,278,281
24,801,188
13,481,188
3.89
5% stk
206,237,185
73%- 43%
I960
539,974,777
19,276.752
11,536,752
3.01
5% stk.
225,793,977
53 %- 30%
1961 (3 mo.)
138,158,045
1,365,000
.33
3% stk.
42%- 35%
(a) Raytheon Co. only year ending May 31. (b) Pro-forma, including Machlett Laboratories, merged May 25, 1959. (c) Adjusted by company.
REEVES BROADCASTING & DEVELOPMENT CORI*. (ASE)
Capitalization
Debt: $1,024,075
Common: $1 par, 1,408,893 shares
1955 $ 1,478,234 N.A. $
1956 1,472,168 N.A.
1957 1,656.648 N.A.
1958 1,678,100 N.A.
1959 1,929,321 N.A.
1960 2,393,865 N.A.
1961
99,684
(a)
$ .07
none
(b)
(b)
96,834
.07
none
(b)
(b)
177,057
.13
none
(b)
(b)
111.254
.08
none
(b)
(b)
208,702
.15
none
$ 2,614,650
(b)
338,284
.23
none
5,846,426
5 - 3%
none
10*/a- 3%
(a) Based on 1,408,893 shares, (b) Privately owned. N.A. Not available.
26
(ASE)
REEVES SOUNDCRAFT CORPORATION
Capitalization
Debt: $401,916
Common: .05 par, 3,079,815 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 1,513,470
$ 118,458
$ .05
1951
2,054,401
$ 89.070(d)
77,570
.03(d)
none
$ 1,840,378
1952 _
3,364,921
130,187
90,187
.03
none
1,777,029
3%- 1%
1953
3,566,055
396,301
284,301
.11
none
1,757,929
2 - %
1954
3,747,810
185,385
89,385
.03
none
2,076,758
1%- %
1955
3,348,148
216,741
143,741
.06
none
2,047,136
2-1
1956
3,304,356
6,677
877
nil
none
2,496,717
1%- %
1957-
4,878,802
404,224
232,224
.08
5% stk.
2,295,435
3%- 7/s
1958
4,786,228
205,829
105,829
.04
none
3,161,332
7 %- 2%
1959
5,369,408
271.625(d)
136.625(d)
.05(d)
none
3,889,012
13V4- 6V2
1900
5,869,485
1,035,853
980,853
.32
none
5,272,542
11 %- 5</2
1901 _
none
8%- 6
(d) Deficit.
REPUBLIC CORPORATION (NYSE)
Year ending October SI
Capitalization
Debt: $5,008,100, cumulative income debenture 4s, due 1965
Preferred: $1 cumulative preferred, $10 par, 400,000 shares
Common: 50 cents par, 2,453,423 shares
1950
$ 30,310,748 $
1,264,574
$ 760,574
$ .20
none
$ 21,302,273
5%-
3
1951 _ .
33,409,613
1,306,404
646,404
.15
none
21,340.553
6Vt-
3%
1952
33,085,511
1,582,604
759,604
.20
none
23,629,080
5H-
3%
1953
37,265,035
1,479,217
679,217
.15
none
24,629,890
414-
2%
1954
37,962,359
1,749,202
804,202
.22
none
24,908,125
7 -
3
1955
39,621,099
2,784,034
919,034
.27
5% stk.
29,361,174
11 %-
5%
1956
42.236,306
1,023,401
758,401
.18
5% stk.
25,468,189
8%-
5
1957
37,899,826
1, 862.420(d)
1,362, 420(d)
.88(d)
none
23,767,532
814-
4y4
1958
33,468,483
3,210,338
1,482,338
.54
none
24,094,577
9%-
5
1959
29,834,070
1,484,883
884,883
.24
$ .15
22,074,356
11%-
IV2
I960 (a)
51,204,962
4,284,743
2,084,743
.69
.45
33,949,118
11%-
7%
1961 (to) „ .
7,094,067
1,119,677
559,677
.23
.30
1894-
1094
(a) Pro-forma,
including Utility Appliance
Corp., to be
merged in May. (b)
13 weeks
to Jan. 28. (d) Deficit.
RESEARCH INCORPORATED (Unlisted)
Year ending September SO
Capitalization
Debt: $226,610 mortgages
Common: 10 cents par, 1,429,045 shares
1953 (a)
$ 59,793
$ 237
$ 138
none
(b)
(b)
1954
475,467
7.961
5,265
$ .01
none
(b)
(b)
1955
487,632
28,829
18,587
.02
none
(b)
(b)
1956
545,717
23,042
14,542
.01
none
(b)
(b)
1957 . ..
1,194,575
139,670
65,370
.06
$ .01
(b)
(b)
1958 .
987,597
142,897
68,897
.06
.01
(b)
(b)
1959 .
1,905.499
304,629
141,629
.11
.02
$ 923,074
(b)
I960 _
3,585,900
459,286
208,286
.14
.02
2,316,255
&Vi- 4 >/8
lfMJl
none
8V&- 6V2
(a) March 4 through Sept. 30. (b) Privately
owned.
ROLLINS BROADCASTING, INC. (ASE)
Year ending April SO
Capitalization
Debt: $1,797,723
Common: $1 par, 110,000 shares
Class B: $1 par, 890,245 shares
1956 _ $ 1,097,040
N.A.
$ 130,026
$ .15
none
(b)
(b)
1957 - - 1,661,611
N.A.
83,459
.10
none
(b)
(b)
1958 _ - 2,338,878
N.A.
226,115
.27
none
(b)
(b)
1959 2,673,223
N.A.
268,610
.34
none
(b)
(b)
I960 _ . 3,761,011
N.A.
780,649
.96
none
$ 4,367,895
8 - 5%
1961 (9 mo.) 3,141,479
N.A.
309,400
.35
.08
I8V4- 11
N.A. Not available, (b) Privately owned.
SAMS (HOWARD W.) & COMPANY, INC.
Year ending June SO
Capitalization
Debt: $1,063,167
Peferred: 5% cumulative, $50 par, 2,877
Common: $1 par 425,450 shares
1950(a) (c) $ 1,052,102
(Unlisted)
shares
$ 43,701
$ 30,097
$ .23
$ .05 + 10% Stk.
$ 257,343
N.A.
1951(a) (c)
1,378,036
112,831
36,831
.29
.10
367,695
N.A.
1952(a) (c)
1,951,803
113,952
36,546
.28
.05
521,342
N.A.
1953(b) (c)
1,293,225
83,745
27,523
.22
none
636,835
N.A.
1954 (c) _
2,798,979
218,179
87,219
.66
.10
820,125
N.A.
1955
3,410,731
430,071
217,727
.56
.11
1,048,892
N.A.
1956
3,884,785
598,262
296,012
.77
.25
1,447,680
N.A.
1957,
4,301,304
575,597
288,038
.75
.23
1,509,831
N.A.
1958
4,973,058
618,637
304,666
.79
.26
4,059.032
N.A.
1959
5,957,400
775,672
371,301
.97
.27
5,253,296
31 - 25
1960
6,842,317
1,107,039
509,487
1.18
.60
6,560,661
48V2- 31
1961 (9 mo.)
7,487,519
682,403
467,404
1.09
.30
6,659,469
56 - 37-
(a) Calendar year, (b) Six months. Jan. 1-June 30, 1953. (c) Does not include Waldemar Press Inc., nor Howard Co. Inc. N.A. Not available.
-27-
SANDERS ASSOCIATES, INCORPORATED (Unlisted)
Year ending July SI
Capitalization
Debt: $126,659, Mortgage notes.
Common: Class A and Class B $1 par, 1,000,063 shares
Pre-tax
Net
Net Per
Total
Price
Tear
1951 Incorporated July 4
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1952
$ 495,309
$ 7.319(d)
$ 7.319(d)
$ .07(d)
none
(a)
1953
1,508,231
43,535
27,035
.13
none
(a)
1954
1,913,571
140,506
44,506
.15
none
(a)
1955 - _ -
2,759,776
187,915
89,715
.22
$ .02 %
(a)
1956
4,220,552
263,595
135,595
.30
.04
$ 1,838,018
(a)
1957
5,603,343
252,060
.50
.04
3,198,937
7%- 6
1958
8,969,770
459,487
233,487
.33
■ 04 + iy2% stk.
3,602,737
17%- 744
1959
10,562,817
651,754
326,754
.43
.04 + 1% stk.
5,361,199
27%- 12%
1960
17,230,363
983,186
458.186
.55
.04
7,236,136
34%- 21
1961 (6 mo.)
(a) Privately owned.
10,605,407
(d) Deficit.
333,682
.37
.04
58%- 33%
SANGAMO ELECTRIC COMPANY
Capitalization
Debt: $3,570,000 note.
Common: $5 par, 1,622,636 shares.
1950 _ $ 24,496,846
(NYSE)
$ 3,970,403
$ 2,105,403
$1.79
$ .87%
$ 17,953,512
9%- 6%
1951
32,426,908
4,827,886
1,827,886
1.31
.75
26,380,144
11%- 10
1952 __ ....
39,753,567
4,454,162
2,014,162
1.44
.75
28,235,498
12-9
1953
37,037,072
3,972.623
1,967,623
1.41
.75
27,386,920
13 %- 10%
1954
35,560,615
3,425,944
1,600,944
1.00
.75
28,446,821
14% - 11%
1955 — _
37,910,588
5,611,978
2,731,978
1.71
.75
31,985,465
16 - 12%
1956
44,277,105
5,616,731
2,751,731
1.72
.79
38,467,849
18%- 14%
1957 .
47,076,671
5,774,432
2,789,432
1.75
.90
37,910,881
19 ’/a- 14%
1958 _ _
43,107,000
3,293,225
1,668,000
1.04
.72
40,202,365
18%- 12%
1959
52,857,459
5,892,415
3,027,415
1.88
.79
45,574,712
25 %- 17%
1960
49,809,721
1,153,823
688,823
.42
■ 67>/2
42,441,521
22%- 13ya
1961 (3 mo.)
11,948,000
746,000
390,000
. .24
.37%
16 %- 14%
SCREEN GEMS, INC. (Unlisted)
Year ending June 25
Capitalization
Debt: $8,716,004
Common: $1 par, 2,250,000 shares
1956
$ 16,164,768
$ 1,861,852
$ 907,850
$ .40
none
(b)
(b)
1957
20,504,312
1,710,084
889.469
.40
none
(b)
(b)
1958
25,585,690
1,147,380
654,714
.29
none
(b)
(b)
1959
38,378,139
1.937,757
1,097,907
.49
none
(b)
(b)
1960
35,315,764
3,142,417
1,620,017
.72
none
$ 30,554,827
(b)
1961 (a)
2,067.000
970,000
.43
none
20 %- 9
(a) 27 weeks to Dec. 31. (b) Privately owned.
SEEBURG CORPORATION (ASE)
Year ending October SI
Capitalization
Debt: $4,103,500,
5%% conv. sub. debentures, due Aug. 1979:
$661,168 notes,
Common: $1 par
, 1,305,276 shares.
19501a)
$ 24,551,000
$ 1,551,607
$ 884,528
1951(a)
21,746,000
962,651
470,028
1952
13,698,900
249.936(d)
249,936 (d)
1953(a)
15,347,900
67.373(d)
67,373 (d)
1954(a)
12,695,764
445.953(d)
445,953 (d)
1955(a)
11,603,523
924.537(d)
924,537 (d)
1956(a) (C)
7,682,717
185,343
185,343
1957
26,626,625
516,763
516,763
195JUh^
22,936,886
562,683
562,683
1959
22,632,567
1,929,770
1,929,770
1960 _
27,175,865
915,262
915,262
1961 (3 mo.)
6,420,528
77,235
$1.49
$ .80
$ 9,525,108
18 - 10%
.80
.60
9,608,632
13%- 8%
.43(d)
.30
8,966,120
9%- 6
.12(d)
none
8,805,348
7%- 3%
• 77(d)
none
7,712,473
4%- 3%
1.59(d)
none
6,601,456
4%- 2 Vs
.19
none
9,502,782
8%- 3
.46
none
15,169,615
7%- 3%
.50
none
10,745,967
14 %- 3%
1.64
none
14,664,785
25 %- 13
.70
none
20,050,396
28 %- 16%
.06
none
48%- 20
(a) Fort Pitt Brewing Co. to Oct. 23, 1956 then name changed to Fort Pitt Industries, Inc.
(b) Present name adopted April 30, 1958.
(c) Includes Jacob Siegel Co. and Windsor Co. from April 24, date of acquisition.
(d) Deficit.
SERVO CORPORATION OF AMERICA (ASE)
Capitalization
Debt: $1,000,000, notes; $993,000, convertible subordinated debenture 6s, due 1974.
Common: $1 par, 717,174 shares
1950 .
1951
$
860,275
780,460
$ 47,084
25,784
$ .10
.05
—
1953
1,098,747
58,786
.12
1953
1,290,514
50,393
.10
—
1954
3,501,528
$ 298,913
150,533
.30
—
1955
4,134,478
553,106
269,783
.55
$ .05
1956
3,550,445
454,437
210,995
.41
.20
1957
3,729,136
608.880(d)
618.069(d)
1.11(d)
.15
1958
4,003,133
541,741
244,741
.41
none
1959
5,607,410
328,496
166,496
.25
none
I960
6,917,384
629.665(d)
390.165(d)
.54(d)
none
1961 (3
(a)
mo.)
Privately owned, (d)
1,600,000
Deficit.
-28-
none
2,870,091
3,539,305
3,082,676
3,490,943
4,803.962
4,750,287
(a)
(a)
(a)
(a)
(a)
5%-
5
7%-
5
8 -
3%
21 -
3%
43 %-
14%
24%-
9%
19 -
11%
(ASE)
SERVOMECHANISMS INC.
Capitalization
Debentures: $1,689,500. 5% convertible, due 1966
Debt: $1,689,500
Common: 20 cents par, 813,601 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950
$ 2.364,818
$ 416,764
$ 199,397
$ .40
$ .75
$ 4,552,164
N.A.
1951 _ _
8,374,043
1,295,207
412,207
.82
1.50
6,120,378
N.A.
1952
10,151,587
798,313
276,025
.36
.30
5,654,568
5 'A- 3%
1953 _
13,332,746
846,441
305,089
.40
.40
6,530,721
7%- 5
1954
_ 12,509,024
1,338,926
503,296
.66
.40
6,521,102
14%- 5%
1955
12.412,756
921,716
441,367
.58
.40
7,478,124
13%- 8%
1956 —
18,138,280
1,324,268
615,606
.81
.40
11,215,454
13 %- 814
1957
23,591,781
593,276
308,776
.41
.40
13,519,473
12%- 6 %
1958._
17,314,483
90.649(d)
43.094 (d)
• 05(d)
5% stk.
10,008,027
11%- 6%
1959 _ -
15,137,629
387.394(d)
194.968(d)
• 24(d)
none
9,217,332
18 >A- 9
um
13,691.400
1,334, 761(d)
969.761 (d)
1.20(d)
none
16 - 7>/2
1961 (3 mo.).
3,159,954
55,343
55,343
.07
none
7,461,693
12 %- 7%
(d) Deficit. N.A. Not available.
SIEGLER CORP. (NYSE)
Year ending June SO
Capitalization
Debt: $4,306,594, debentures and notes
Common:
$1 par, 2,277,633 shares
Preferred:
No par, cumulative convertible.
105,000 shares
1950(a)
$ 2,540,018
$ 343.932
$ 204,286
$ .39
(b)
(b)
(b)
1951(a)
3,532,564
754,312
379,568
.73
(b>
(b)
(b)
1952 . .
3,698,466
282,530
140,530
.27
(b)
(b)
(b)
1953
22 997, 505 (el
820.663(e)
411.598(e)
.89(e)
1954
24,510.584(6)
1,467, 091(e)
737.531(e)
1.60(e)
1955
29, 287, 827(e)
2.429.932(e)
1,111,569 (e)
1.80(e)
$ .15(f)
$ 5, 881, 884(f)
14 - 10% (f )
1956
47.119.300(e)
3.316.099(e)
1,704,880 (e)
1.61(e)
.80(f)
15, 436, 832(f)
21%- 12%(f>
1957
68, 164, 267(e)
3.142.827(e)
1,560,026 (e)
1.34(e)
.80(f)
37.123.247(e)
21%- 12%
1958 _ _
72.955,449
2,442,950
1,215,930
.80
.60
39,899,636
32%- 1244
1959 _ . .
77,074,442
3,929,222
2,203,022
1.36
.40 + 3% stk.
40,955,652
45>/8- 23%
1960 (g)
107,055,901
9,044,777
4,516,058
1.98
.40
58,386,037
43 - 23%
1961 (9 mo.)
73,646,826
2,330,228
1.05
.20+3% stk.
34 - 27
(a) Year ending Dec. 31.
(b) Privately owned until July 12, 1955.
(e) Pro-forma combining Slegler, Unitronics and Hufford Corp., these companies having merged Sept. 13, 1957.
(f) Slegler only.
(g) Pro-forma, including Jack & Heintz, Inc., merged Feb. 2, 1961.
SONOTONE CORPORATION <ASE>
Capitalization
Debt: $662,000
Preferred: $1.25 cumulative convertible, Series A, $20 par, 10,516 shares
$1.55 cumulative convertible, $20 par, 6,119 shares
Common: $l par, 1,158,745 shares
1950
$ 10,664,241
$ 879,633
$ 534,633
$ .58
$ .32
$ 5.254,318
5%-
27«
1951 ... _
12,143,834
593,313
427,613
.43
.32
7,347,883
6%-
4%
1952
14,736,777
1,005,456
464,056
.42
.32
9,121,481
4%-
4
1953
17,847,164
943,439
483,439
.44
.32
10,605,648
5%-
4
1954 .. .
16,003,488
684,112
371,112
.32
.23
9,760,266
5%-
4%
1955 _ . .
18,765,558
1,708,952
763,432
.74
.20
9,878,117
6%-
4%
1956
18,426,563
1,777,515
847,515
.82
.28
10,256,197
6%-
4%
1957
22,289,198
1,780,535
1,005,535
.93
.28
11,842,803
8%-
4%
1958
21,513,064
1,720,473
800,473
.71
.28
10,708.344
12%-
5%
1959
24,756,708
2,432,302
1,132,302
.96
.28
12,467,484
17 %-
9%
1960 _
20,776,364
890,610
490,610
.40
.28
12,601,971
15%-
8%
1961 (3 mo.) .
4,523,472
89,741 (d)
.08(d)
.14
14%-
9
(d) Deficit.
SPEER CARBON COMPANY (Unlisted)
Capitalization-
—Debt: $2,700,000. Preferred: $7 cumulative
pfd. $100 par, 4,565
shares. Common
: $1.25 par,
881,700 shares.
1950
$ 13,818,516
$ 3,685,784
$ 1,760,759
$3.31
$ .60
$ 12,938,802
13%- 6%
1951
13,951,563
2,691,023
1,076,023
1.19
.60
22,963,723
16 %- 10%
1952 . .
13,642,634
1,409,311
718,311
.78
.50
22,060,894
12%- 9%
1953
- - 15,609,779
1,385,217
611,217
.66
.50
22,136.798
10%- 6%
1954
13,064,675
1,223,474
508,474
.54
.30
22,254,568
7%- 5%
1955
17,734,512
3,019,694
1,461,694
1.63
.50
24,331,167
9%- 7%
1956 __
20,045,530
4.171,346
1,925,346
2.15
.75
25,972,553
16% - 9%
1957
21,101,500
3,609,185
1,682,185
1.88
.75
27,352,257
16%- 10%
1958
- . 18,338,899
2,568,034
1,176.304
1.30
.50
27,249,066
157/a- 10%
1959
23,525,268
4,293,817
1,970,817
2.20
.60
28,461,572
27 - 14 'A
1960
24,710,885
1,768,353
1,715,853
1.91
.70
28,375,832
27'A- 17%
1961 (3 mo.)
6,009,421
572,380
264,380
.29
.17%
28,199,362
25 - 17 y2
SPERRY RAND CORPORATION (NYSE)
(Merger of Sperry Corp. and Remington Rand effective
Year ending March SI
Capitalization
Debentures: $13,085,000 sinking fund 3%s, due 1969
$53,000,000 sinking fund 3%s, due 1972
$110,000,000, sinking fund SV28, due 1982
Debt: $35,000,000 notes, $3,693,750, mtge, etc.
Preferred: $4.50 cumulative; $25 par, 102,267 shares
Common: 50 cents par, 28,295,991 shares
1950 (a) _ $349,942,000 $49,600,000
July 1, 1955)
$23,626,000
$ .92
1951 (a) ....
- . 468,359,000
68,000,000
26,023,000
1.02
1952 (a)
631,720,000
75,500,000
28,081,000
1.10
1953 (a)
689,565,000
73,900,000
28.012,000
1.09
1954 (a)
696,206,000
85,500,000
44,851,000
1.75
$483,922,636
1955 (c)
- — 353,943,880
45,519,563
23,585,563
.92
$ .36
29%- 21
1956
. 710,696,087
83,598,878
46,348,878
1.80
.80
557,492,756
29% - 21%
1957
- - - 871,047,239
85,362,352
49,612,352
1.83
.80
708.536,343
26%- 17%
1958
864,330,491
44,381,239
27,481,239
.96
.80
743,153,067
25%- 17%
1959 .
989,601,559
47,544,092
27.644,092
.96
.80
778,475,241
28% - 21%
1960 _
1,173,050,913
63,435,823
37,235,823
1.30
.80
849,214,945
26 %- 18%
1961 (9 mo.) ..
850,839,427
32,841,929
19,641,929
.68
2% stk.
34 %- 20%
(a) Pro-forma, (c) 6 months to Dec. 31, 1955.
-29-
SPRAGUE ELECTRIC COMPANY (Unlisted)
Capitalization — Debt:
$798,000, 3%%
promissory notes, due
Nov. 1, 1964.
Pre-tax
Net
Year
Sales
Earnings
Profit
1950
$ 28,614,860
$ 6,725,904
$ 3,345,404
1951
38,317,277
8,326,596
2.664.674
1952 .
43,388,101
9,107,563
2,855,449
1953
46,778,633
9.604,981
2,888.281
1954
42,355.361
6,668,908
3,333.408
1955
44,353,042
6,040,828
3,003,128
19.VL-
44,659.844
4,208,997
2,176,297
1957
46,187,841
4,199,201
2.220.101
1958
43,193,717
3,168,119
1.761,179
1959
56,351,571
6,848.528
3,502,328
I960
64,863,741
8,915,217
4,882,042
1961
Common: $2.50 par, 1.433,449 shares.
Net Per
Total
Price
Share
Dividends
Assets
Range
$2.69
$ .60
$15,350,554
15%- 6%
2.19
.89
21,096.487
18)4- 13%
2.53
.93
21,866.421
37%- 17%
2.33
1.07
24.424.669
38%- 29
2.68
1.10
26,835,820
60'i- 36
2.42
1.20
28,945.483
61 - 47
1.75
1.20
29,329.798
55 - 30%
1.78
1.20
29.447,694
38 - 21%
1.41
1.20
29,415,918
42%- 23
2.61
1.20 + 2% Stk.
36,679.631
64% - 39
3.40(a)
1.20
47,535.846
69%- 43
—
.30
75 - 53%
(a) Includes 55 cents per share of non-recurring profit from sale of patents.
STANDARD KOLLSMAN INDUSTRIES,
Capitalization— Debt: $4,888,818, notes,
1950 $ 35,632,396
INC. (NYSE)
etc. Common: $1 par, 2,080.556 shares
$10,464,265 $ 5,266,442
$3.58
$ .25
$10,133,662
11%- 9
1951
40,302,526
5,037,944
2,487.944
1.69
1.00
20,239,292
144*- 10
1952
65.990,177
7.136,290
2,861.290
1.95
1.00
28,401,496
18%- 12%
1953
89,270,964
7,762,481
2,972,481
2.25
1.00
30,644,696
17%- 12%
1954
72.862,113
5,136,407
2,871,290
1.95
1.00
29,351,477
17 "4- 12%
1955
60.472,454
522.313(d)
320.313(d)
22(d)
.85
27.253,490
20%- 10%
1956
59,168,450
2,881, 871(d)(a)
1,363,815 (d) (a)
•66(d) (a)
none
29,739,718
124*- 6%
1957
61,330.530
823.062
802,862
•15(a)
none
37,394.605
9%- 54*
1958
69,489,636
1.343.887
558.887
.27(a)
none
35.075.931
17%- 6
1959
73,765,428
3.211,379
1,523.379
.73(a)
3% stk.
31.556.016
234*- 13%
1960
95.568,805
7.760,992
3,459,992
1.66
3% stk.
44.767,931
30%- 12%
1961 (3 mo.)
24,670,723
1,576,573
770,149
.37
none
47%- 25%
(d) Deficit, (a) Adjusted by company. New-name adopted June
16, 1960.
STATHAM INSTRUMENTS, INC. (ASE)
Year ending May SI
Capitalization — Common: $1
par, 968,721 shares.
1<K3 $
1,803,471
$
81,190
19.54
2,134,180
152,836
19RJ» _
2.418,960
127.481
1956
59.168.450
2, 881, 871(d) (a)
1.363.815
1957
4,470,264
462,225
1958
5,088,659
$ 838.209
527,874
1959
6.145,833
486.181
296,911
1960
8,787.968
1.541,962
963.962
1961 (9 mo.) .
4,944,610
92,190
286,650
(a) Privately owned until
Sept. 1957.
STORER BROADCASTING
COMPANY
(NYSE)
Capitalization
Common: SI par, 977.960
shares. Class
B $1 par. 1,496.790 shares
1950 $
6.657,114
$ 1,895,085
*
926,475
1951
9,560.086
3,406,327
1,464,776
1953
11,475.618
3,963,304
1,594,956
1953
14.901,078
6,161,231
2,186,415
1954
17,736,531
7,105,103
3.680,779
1955
24,051,726
8,792,878
4,330,429
1956
28,313,383
11,452,891
5.517,207
1957
26.214.828
11,287,076
6,396,164
1958
25.176.710
5,926.076
1,676,754
1959 _
28,114,937
9,949,520
5,336,682
1960 (a) _
32,290,032
10,362,139
5.123,118
1961 (3 mo.)
1,055,417
1 .10
(a)
.18
(a)
.15
(a)
.32
(a)
.59
$ 2.128.211
12%- 9%
.56
none
3,774,207
28% - 12%
.32
none
4,541,392
43 - 23
1.03
3% stk.
5,559,556
40%- 25%
.30
none
35%- 26
$ .39
$ .06
(b)
.63
.10
(b)
.69
.10
$11,923,761
(b)
.94
.24
17,446,319
7%-
7
1.62
.81
27,872,630
19%-
7%
1.73
1.37%
28,152,046
29%-
20%
2.23
1.75
28,534,596
29%-
22%
2.58
1.80
31,504,942
29%-
183*
.68
1.80
30,783,015
26%-
20
2.16
1.80
31,107,318
33%-
24%
2.07
1.80
42,648,861
30%-
26%
.43
.45
34%-
27%
(a) Pro-forma including WINS and excluding WWVA. (b) Privately owned.
SYSTBON-DONNER CORPORATION (Unlisted)
Year ending July 31
Capitalization
Debt: $866,531 notes
Common: No par, 574,371 shares
1954 (a) _
$ 120,811
N.A.
$ 12,862 (d)
$ .02(d)
none
1955 (a)
231,397
N.A.
22.992(d)
.04(d)
none
19.56 (a)
569.932
N.A.
38,202 (d)
.07(d)
none
1957 (b)
735,814
N.A.
73,740
.12
none
1958
2,088,109
N.A.
93.000
.17
none
1959
3.690,408
N.A.
340,073
.59
none
1960
5,396,290
N.A.
477,000
.83
none
1961 (6 mo.)
3,494,049
N.A.
319,580
.55
none
(a) Years to Dec. 31.
(b) 7 months to July 31.
(c)
Privately owned, (d)
Deficit. N.A.
Not available.
(c)
(c)
(c)
(c)
(c)
$ 3,203,138
3,353,269
(c)
(c)
(c)
(c)
(c)
(c)
27 - 1314
51%- 25%
TAFT BROADCASTING COMPANY (Unlisted)
Year ending March SI
Capitalization
Debt: $4,600,000, notes due 1965
Common: $1 par, 1,488,126 shares
1950
$ 1.064.509
N.A.
$ 67,253 (d)
$ .05(d)
none
1951 ...
1,311,145
N.A.
4.448(d)
none
1952
1.808,523
N.A.
145,476
.10
none
1953
2.140,004
N.A.
204,615
.14
none
1954
3,079,677
N.A.
283,629
.20
none
1955 _
3,761,421
N.A.
351,375
.24
none
1956 _
4,695,760
N.A.
603,771
.42
none
1957 - - -
5,166.226
$ 1,533,482
745.582
.51
none
1958
7,873,000
2,163,244
1,038.644
.72
none
1959 _ - -
8,972.501
2,411,509
1.134.109
.78
$ .20
I960
10,426.310
1,971,808
1.413,708
.95
.40 + 2%% stk.
1961 (9 mo.)
8,432,809
1,080,628
.73
.10 + 2%% stk.
(b) Privately owned.
Note: 1961 estimate—
(d) Deficit,
-net earnings
N.A. Not available,
of $1.5 million, equal to
approximately $1.00
per share.
Cb)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
$ 15.403,022
15.662.050
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
(b)
15 - 11%
15%- 11
244*- 12
-30-
SYLVANIA ELECTRIC PRODUCTS INC. (See General Telephone & Electronics Corp.)
TAYLOR INSTRUMENT COMPANIES
(Unlisted)
Year ending July SI
Capitalization
Common: $5 par, 817,336 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1950 _
$ 11,264,251
$ 190,936
$ 115.936
$ .16
$ .27%
$ 9,086,923
6%- 4%,
1951
16,503,591
3,503,070
1,203,070
1.67
.40
13,079,114
8%- 6
1952
21,623,406
3,800,020
1,050.020
1.46
.40
14,986,674
97a- 7%
1953
18,037,008
1,328,241
653,241
.92
.40
14,357,531
9%- 6%
1954
23.959,275
2,820,901
1,265,901
1.76
.40+2%% stk.
16,884,938
20 - 7%
1955
23,298,872
2,862,690
1,190,690
1.58
.50
16,214,313
20 - 12
1956
21,710,396
1,943,801
1,028,801
1.37
.50
16,577,741
15%- 67a
1957
28.956,166
2,750,360
1,624,918
1.99
.15 + 21/2% stk.
19,521,066
18%- 13%
1958
24,997,954
914,328
501,328
.63
.60
17,840,822
17%- 13
1959
27,895,641
1,747,886
824,088
1.04
.60
19,656,371
25 - 15%
I960
32,032,098
3,975.901
1,923,935
2.35
.45 + 1%% stk.
23,177,318
44%- 20%
1961 (6 mo.)
996,385
1.22
.18
52% - 37
THE TECHNICAL MATERIEL CORPORATION (ASE)
Year ending September SO
Capitalization
Debt: $150,495 mortgage notes. Common: 25 cents par, 1,206,400
shares
1954
$ 1,407,915
$ 39,068
$ 27,992
$ .03
none
Ob)
(b)
1955
1,419,141
79,650
47,943
.05
none
(b)
(b)
1956
2,043,776
150,641
84,014
.09
none
(b)
(b)
1957
2,754,201
218,103
119,127
.13
none
(b)
(b)
1958 _
3,212,468
377,632
197,293
.21
none
(b)
(b)
1959
5,028,453
652,425
324,168
.30
none
$ 2,918.873
11 - 5%
1960
6,648,926
997,333
449,512
.45
none
4,311,770
19%- 10%
1961 (6 mo.) (e)
5,023,000
.30
none
34 - 15%
(b) Privately owned.
(e) Estimate.
TECHNOLOGY INSTRUMENTS CORP.
(Unlisted)
Year ending June SO
Capitalization
Debt: $1,000,000, 6 % conv. subordinate
notes, due 1975; $376,789, other. Common: $2.50 par,
626,398 shares.
1953 (a) _
$ 3,467,693
$
132,495
$ .22
(c)
1954 (a) .
4,419,392
403,353
.67
(c)
1955 (a)
4,938,945
357,622
.60
(c)
1956 (a)
6,965,915
531,932
.89
(c)
1957 (a)
6,867,541
542,908
.91
(c)
1958 (b) (6 mo.)
2,812,288
80,188
.14
$ .12%
$ 2,944,612
14 - 9%
1959
6,415,498
$ 434,225
251,925
.41
3%% stk.
3,715,957
18 - 11
1960 _
8,078,933
338,180
188.680
.31
1%% stk.
5,142,120
11-7
1961 (6 mo.) _
3,698,000
157.619(d)
■25(d)
none
8%- 5%
(a) Pro-forma, (b)
Fiscal year changed to end June 30. (c)
Privately owned.
(d) Deficit.
TELECHROME MANUFACTURING CORPORATION
Year ending June SO
Capitalization
Debt: 1917,972 mortgage.
Common: Class A 10 cents par, 361,822 shares
Class B 10 cents par, 41,690 shares
1953 $
1954
1955
1956
1957
1958
1959
(Unlisted)
1960
1961 (6 mo.)_
221,370
1,116.338
356.461
504,514
1,096,415
1,352,316
1,641,194
6,195,181
2,350,944
360,242
76,807
332.475(d)
99.922(d)
16,106
$ .12
(a)
126,607
.95
(a)
34,381
.26
(a)
47,661
.36
$ .18%
$ 548,846
6%- 3
113.540
.86
.28%
868,333
9 - 5%
175,660
1.06
.30
1,010,293
13 - 5%
54,768
.25
4% stk.
1,658,355
29 - 9%
98.935(d)
.27(d)
2% stk.
4,398,278
14%- 9%
.28(d)
none
16%- 11%
(a) Privately owned, (d) Deficit.
TELECOMPUTING CORPORATION (Unlisted)
Year ending October SI
Capitalization
Debt: $653,179. Common: $1 par, 3,428,887 shares.
1950 (a)
$ 441,620
$ 66,915
$ 37,243
$ .31
none
(C)
1951 (a)
780,779
44,451
31,451
.12
none
$ 817,605
2 %- 1%
1952 (a)
1.664,840
126,844
66.844
.20
none
828,522
11%- 2%
1953
27,790,471
2,127,596
1,110,756
.48
none
1,006,510
17%- 7
1954
28,990,592
1,417,459
428,562
.17
none
1,368,689
14 - 9%
1955(e)
31,264,832
311,917
.11
none
4.089.716(b)
11 %- 6ys
1956(e)
39,655,947
761.052
.25
none
5.114.300(f)
8%- 6%
1957(e).
29,865,975
628,702
.21
none
13,776,888
5%- 2%
1958(e) .
42,474,743
465,354
.15
none
15,186,445
8 - 3%
1959(e)
47,481,237
1,746,516
.54
none
24,705,286
14%- 7%
I960
48,843,383
266,728
273.272(d)
•08(d)
none
20,086,290
147a- 6%
1961 (3 mo.) .
9,673,829
81,069
71,069
.02
none
21,109,932
9>/a- 6%
(a) Prior to merger with Whittaker Gyro Inc. (b) After merger with Whittaker Gyro, Jan. 27, 1956. (c) Privately owned, (d) Deficit, (e) Pro
forma, including Narmco Industries Inc. (f) From balance sheet, Dec. 31, 1956.
TELEPROMPTER CORPORATION (ASE)
Capitalization
Debt: $316,467. Common: $1 par, 685,811 shares.
1950 N.A..
1951 . .
$ 96,221
$ 16.093(d)
$ 17.243(d)
$ .07(d)
none
N.A.
N.A.
1952..
233,968
42,999
35,881
.14
none
N.A.
N.A.
1953
308,361
17,281
8,129
.03
none
N.A.
N.A.
1954
622,883
11.826(d)
32.174(d)
.13(d)
none
N.A.
N.A
1955
1,215,559
140,232
96,743
.32
none
$ 1,006,863
N.A.
1956 .
1,784,607
270,141
206,841
.58
none
1,533,747
11-8
1957
2,264,345
285.694(d)
212.694(d)
.59(d)
none
1,913,638
10%- 5
1958
3,414,499
37,324
41,956
.12
none
1,801,469
127a- 4
1959
3,761,721
121.744(d)
121,744 (d)
• 29(d)
none
3,526,366
22 %- 9
1960
4,841,083
51,969
51,969
.09
none
5,364,206
14 %- 8>
1961
none
26%- 9;
N.A. Not available, (d) Deficit.
-31-
TELEX, INC. (Unlisted)
year ending March SI
Capitalization
Common: $1 par, 793,025 shares
Pre-tax
Net
Net Per
Total
Price
Year
Sales
Earnings
Profit
Share
Dividends
Assets
Range
1956 (a) _
$ 6,427,001
$ 211,375
$ 189,660
$ .31
none
(t)
(f)
1957 (a)
8,011.060
890,374
87,761
.14
none
(f)
(f)
1958 (a)
9,936,553
321,043
143,576
.24
none
(f)
(f)
1959 (a)
14,530,967
987,826
458,043
.75
none
$ 2,293,927
(f)
1960 (b)
14,880.377
600,580
263,380
.40
none
6.553.620(c)
4014- 12%
1961
20,000,000 (e)
—
none
10,000, 000(e)
47 - 31%
(a) Pro-forma, including Waters Conley
Co. only, (b)
Pro-forma, including
Waters Conley and Aemco. (c)
Balance sheet June
30, including
Waters Conley.
(e) Estimated, (f) Privately owned.
TEXAS INSTRUMENTS, INC. (NYSE)
Capitalization —
Debt: $10,987,500.
Preferred: 4%
Series 1959, $25 par, 129,954 shares.
Common: $1 par, 3,929,226 shares
1950 (a)
$ 7,583,000
$ 609,000
$ 348,000
$ .12
none
1951 (a) __
15,400,000
1,307,000
564,000
.19
none
1952 (a)
20,431,452
2,289,738
909,975
.30
none
$13,396,944
1953 (a)
27,007,957
3,219,162
1,270,125
.42
none
14,900,024
5%- 5Va
1954 (b)
51,415,881
2,818,904
.40
none
15.123,336
14 - 514
1955 (b) - .
61,636,805
3,898,528
.49
none
19,591,604
16% - ioy8
1956 Cb)_ --
79,506,902
4,618,652
.72
none
27,288.083
18%- 11%
1957 (b)
103,542,055
5,339,684
1.11
none
37,716,284
31%- 15%
1958 (b)
136.348,773
12,935,585
6,000,928
1.84
none
79,099,581
86 - 26%
1959
193,212,809
28,855,384
14,142,788
3.59
none
105,993,506
193%- 6114
1960
232,713,153
29.435,169
15,488.209
3.91
none
118,665,407
25614-154
1961 (3 mo.)
58,977.000
7,737,000
3,773,000
.95
none
204 -165%
(a) Texas Instruments, Inc., only, (b) Pro-forma, combined sales and earnings, including
Metals & Controls
Corp., merged April
17. 1959.
TEXTRON ELECTRONICS, INC. (ASE)
Capitalization
Common: 50 cents par, 2,961,093 shares.
1954 (a) __
$ 8,849,000
$ 705,000
$ 344,000
$ .17
none
(c)
1955 (a)
6,128,000
202.000(d)
97.000(d)
• 05(d)
none
(c)
1956 (a) .
8,917,000
602,000
294,000
.15
none
(c)
1957 (a). . __
._ _ 13,267,000
1,088,000
528,000
.26
none
(c)
1958 (a) .
. . 12,100,000
1,022,000
496,000
.25
none
(c)
1959 tb)
22,609,084
1,632,410
891,910
.31
none
$ 15,052,676
17-5
1960
25,271,213
815.142(d)
1,022,453 (d)
.35(d)
none
16,167,675
18%- 8%
1961 .
none
14%- 9%
(a) Pro-forma, Textron Electronics and MB Mfg. Co. divisions of Textron, Inc.,
Inc., for 12 months ended Jan. 2, 1960. (c) Privately owned, (d) Deficit.
incorporated May 1959. (b) Pro-forma including GC Electronics
THOMPSON KAMO WOOLDRIDGE, INC. (NYSE)
Capitalization
Debt: $10,965,000, debenture 3%s, due 1911; $19,729,500 subordinated debentures, due 1982; $198,000, other debt.
Preferred: 4 % cumulative, $100 par, 78,708 shares
Common: $5 par, 3,522,160 shares
1950 (a)
$123,312,550
$16,630,266
$ 8,252,459
$3.41
$ .66
$ 73,276,414
21 %- 16
1951 (a)
194,899,449
20,698,050
7,687,246
2.82
.91
120,331,473
23%- 16%
1952 (a)
274,080.027
28,852,579
9,252,579
3.41
.81
167,225,800
29% - 21%
1953
326,466,000
27,661.791
9,651,791
3.24
.93
151,834,249
30% - 20%
1954
270.830,000
24,646,198
11,535,198
3.82
1.10
136,512,119
53 - 42%
1955
295,906,915
22,601,764
10,771,764
3.49
1.40
146,159,287
60 %- 43%
1956
335,519,761
27,237,373
13,352,373
4.32
1.40
204,928.315
80 - 48%
1957
412,608,506
25,441,723
12,137,723
3.90
1.40
210.838,165
89 %- 46
1958
340,621,767
18,815.232
8,979,232
2.86
1.40
203,524,451
73 - 41%
1959
417,748,953
19,813,918
9,743.918
3.02
1.40
237.800,001
70% - 52
1960
420,421,158
20,946,555
10,176,555
3.13
1.40
239,534,133
70 %- 46%
1961 (3 mo.)
96,735,704
3,089,987
1,490,037
.45
.70
242,908,152
82 %- 67%
(a) Thompson Products,
Inc., only.
TIME INCORPORATED
(Unlisted)
Capitalization
Debt: $13,500,000, Subordinated 1st 4%s,
due 1970
Notes Payable: $31,441,000
Common: $1 par, 1,957,029 shares.
1950 .
$134,719,833
$15,812,416
$ 8,500,693
$4.36
$2.75
$ 82,393,453
36%- 25
1951
149,571,479
13,990,219
7,287,400
3.73
2.37%
86.086,824
35%- 27%
1952 . _
156,785,799
15,796,597
7,750,475
3.97
2.37%
93,824,010
35%- 29%
1953
170,448,966
16,259,281
8,144,414
4.18
2.50
101,141,707
36 - 30%
1954
178,155,775
14,531,621
8,056.905
4.13
2.50
108,221,241
49 - 35%
1955
200,181,865
17,506,072
9,195,588
4.72
2.75
112,531,774
58 %- 46%
1956
229,373,627
26.627,224
13,850,137
7.10
3.50
177,158,949
80 %- 54
1957
254,095,798
23,145,301
12,023,547
6.15
3.75
208,060.343
70%- 52
1958
245,107,397
16,737,172
8,737.313
4.47
3.25
212,071,802
68%- 52
1959
271,373.088
15,838.115
9,003.890
4.60
3.25
216,480.399
75 - 63
1960
287,121,000
16,903,000
9,303,000
4.75
3.25
230,585,000
86 - 55%
1Q£1
.75
104 '/2- 77
TRANSITRON ELECTRONIC CORPORATION (NYSE)
Year ending June SO
Capitalization
Debt: $310,500, mortgage notes
Common: $1 par, 7,502,500 shares
1952 Incorporated July 8
1953 N.A.
1954 N.A.
1955
$ 3,889,138
$ 1,521,139
$ 735,817
$ .10
none
N.A.
(C)
1956
7,480,205
2,546,195
1,233,179
.16
none
N.A.
(c)
1957
16,116,232
5,106,618
2.304,284
.31
none
N.A.
(c)
195ft
17,055,952
4,024,395
1,883,071
.25
none
N.A.
(c)
1959
30,913,376
13,901,138
6,456.138
.86
none
$ 22.780.864(a)
47%- 36
I960 _ _
47,753.064
17,095,641
8,110,641
1.08
none
31,152,832
60 - 31%
1961 (b)
23,526,301
3,667,645
.49
none
—
42%- 31%
(a) Balance sheet Sept. 26. (b) 26 weeks to Dec. 24. (c) Privately owned. N.A. Not available.
-32-
TRAV-LER RADIO CORPORATION
Year ending April SI
Capitalization — Debt: $741,500 debenture
Year Sales
(ASE)
6s, due May 15, 1967. Common: $1 par.
Pre-tax Net
Earnings Profit
865,765 shares.
Net Per
Share
Dividends
Total
Assets
Price
Range
1950 (a)
$ 13,892,485
$ 2,309,275
$ 1,156,851
$1.52
$ .30 + 20% stk.
$ 6.484,714
514- 3%
1951 (a) .
8,015,622
1.256.162(d)
577.950(d)
• 76(d)
.10
3,971,516
4%- 2 %
1953 (a)
11,860,387
388,565
291,565
.38
none
4,224,853
3(4- 2%
1953 (a)
14,470,145
735,847
316,641
.42
.10
4,602,709
314- 2(4
1954 (a) _
16,347,813
459,657
241,349
.32
.22(4
5,339,934
3-2
1955 (a) _
17,497,351
264,275
222.982
.29
.07(4
6,380,841
4(i- 1%
1956 (4 mo.) (b)
4,900,868
929.876(d)
204.876(d)
.27(d)
none
7,103,739
2y2- 1
1957
13,045,460
358.986(d)
370.737(d)
• 49(d)
none
5,838,663
1%- 1
1958
15,126,697
14,667
10.617
.01
none
6,003,072
5-1
1959
14,806,013
312,669
304.419
.40
5% stk.
7,279,465
12(4- 4%
1960
21,447,472
1,417,227
706,227
.82
5% stk.
8,384,360
11 y8 5>/e
1961 (6 mo.)
10,996,000
230,000
.27
none
7(4- 4%
(a) Year ending Dec. 31. (b) In 1956 changed from a calendar year to fiscal year ending
TUNG-SOI. ELECTRIC INCORPORATED (NYSE)
Capitalization — Debt: $7,670,000, notes. Preferred: 5% convertible, series 1957, $50 par, 82,689
April 30. (d) Deficit,
shares. Common: $1
par, 925,783
shares.
1950
$ 29,425,022
$ 6,280,786
$ 3,058,151
$6.61
$2.00
$14,881,402
20(4- 8%
1951
31,484,760
5,713,572
2,049,458
4.23
1.25
17,115,034
24(4- 16(4
1952 _
35,489,558
5,432,713
2,007,713
3.75
1.25
20,702,033
21%- 16(4
1953
40,017,549
4,030,882
1,780,882
3.07
1.25
20,314,487
24%- 16%
1954
39,052,458
4,302,062
2.077,062
3.15
1.25
26,228,555
30y4- 16%
1955
51,114,549
6,854,393
3,239.393
4.65
1.60
30,561,228
33%- 25
1956
53,838,822
5,819,397
2.909,397
3.83
1.25 + 5% Stk.
33,493,366
36%- 27
1957
64,106,913
6,754,916
3,129,916
3.31
1.40 + 3% stk.
43,262,704
37%- 21%
1958
59,809,166
5,523,842
2,643.842
2.67
1.40
47,095,938
36%- 23 Vi
1959
72,345,248
5,470,552
2,712,552
2.70
1.40
48,268,552
54%- 34y8
I960
66,471,971
3,061,259
1,476,259
1.37
1.40
45,505,336
40%- 28
1961 (a)
15,282,327
570,011
274,011
.24
.35
31%- 25%
(a) 13 weeks to April 1.
VARIAN ASSOCIATES (NYSE)
Year ending September SO
Capitalization — Debt: $439,000, 4(4% convertible subordinated
1950 ...... $ 961,177 $ 245,313
debentures, due 1974.
$ 131,538
Common: $1
$ .16
par, 3,461,744 shares,
none
$ 682,814
1951
4,659,496
1,103,966
240,862
.24
10% stk.
2,937,816
1952
8,383,923
1,764,607
404,170
.30
none
6,877,803
1953
9,807,894
1,397,774
363,865
.22
none
6,984,160
1954
10,319,006
1,354,732
569.365
.34
none
7,234,535
1955
11,855,540
1,615,639
701,490
.29
none
9,002,034
1956
16,677,841
1,609,962
710,885
.26
none
13,634,849
9-6
1957
25,154,510
2,417.630
1,084,360
.35
none
20,077,390
10 - 7 Vi
1958 _ „
28,985,714
3,263,318
1,503,727
.48
none
20,198,482
21%- 7%
1959 (a) . . .
38,483,543
2,580,340
.82
none
30,184,340
53 - 20%
1960 (a) _
46,482,031
5,921,886
2.861,886
.85
none
42,943,606
67%- 38ys
1961 (b) (6 mo.)
27,322,793
3,445,501
1,716,501
.50
none
44,826,380
75%- 46%
Note: All years reflect operations of Bomac Labs, Inc., acquired March 24, 1959. (a) Includes Semicon Associates, Inc., acquired June 6, 1960.
(b) 13 weeks to Dec.
31.
WEBCOR, INCORPORATED (Midwest)
Year ending June
SO
Capitalization
Debt: $450,000, 5% notes
Common: $1 par, 940,737 shares
1950
$ 19,086,151
$ 2,324,494
$ 1,212,050
$2.69
$1.50 + 20%
stk.
$ 8,713,877
20%- 10%
1951
17,971,469
677.596
457.635
1.01
1.00
7,878,317
16% - 11 Vi
1952
19,580,636
707.800(d)
408.951(d)
90(d)
.50
10,406,339
1314- 7%
1953
27,757,899
1,947,162
927,162
1.87
10%
stk.
11,827,337
9ys- 7
1954
31,741,046
1,139.198
564,198
1.09
.15+ 5%
stk.
12,940,996
11(4- 77s
1955
31,984,539
1.339,574
589,524
.95
.40
16,566,990
153/a- 8%
1956
34,305,837
1, 894.753(d)
994.753 (d)
1.53(d)
.50+ 5%
stk.
15,935,212
15 - 8(4
1957
40,374,042
4,011,297
1,961,297
3.01
.25
18.517,242
12 %- 8 Vi
1958 (6 mo.) (a)
12,630,731
62,917
7,917
.01
.60
15,504,226
14%- 9(4
1959
33,498,227
15,741
11,741
.02
.45
15,038,042
19%- 10(4
1960
29,813.282
426,069
217,069
.33
none
16,821,171
137a- 87s
1961 (6 mo.)
16,697,000
91,000
.10
5% stk.
12%- 9%
(a) Changed to
June
30 fiscal year from calendar year.
(d) Deficit.
WELLS-GARDNER ELECTRONICS CORP.
(Unlisted)
Capitalization — Common: $1 par, 422,400 shares.
1950
$ 17,825,098
$ 1,674,235
$ 954,235
$2.33
$ .75
$ 5,643,428
12(4- 5(4
1951
12,758,749
588,099
451.447
1.10
.60
4,462,000
8%- 6%
1952
16,301,043
969,976
459,976
1.12
.60
6,385,335
8%- 6(4
1953 . _
22,572,069
1,969.939
772,939
1.88
.75
7.224,465
8%- 6%
1954
21,200,318
2,031,340
911,340
2.22
.75
8,076.027
10 - 5%
1955
26.646,745
2,725,857
1,221,857
2.97
.85
9.784,984
13 %- 97s
1956
24,152,104
2,179,610
1,054,610
2.55
1.00
8,668,582
14(4- 10%
1957
15.687,999
201,573
76,573
.18
.40
7,372,406
14(4- 57a
1958
19,947,123
1,208,515
608,515
1.47
.30
8,399,825
12%- 57s
1959
24,259,901
1,557.728
747,728
1.77
1.20
9,174,295
21 - 11%
1960
25,342,358
1,877,141
877,141
2.08
1.20
9,848,002
22%- 14%
1961 (3 mo.)
4,084,707
59,572
34,572
.08
.30
32 - 20(4
WESTERN UNION TEEEGRAPH COMPANY
(NYSE)
Capitalization
Debt: $6,181,205: $33,000,000, Series I, 4'/a%
debentures, due
1980
Common: $2.50 par,
6,399,235 shares
1950
$186,509,206
$ 13,420,705
$ 7,319,776
$1.49
$ .50
$265,871,000
1951 _ ___ _
201,903,053
14,018,265
5,404,793
1.10
.50
262,517,000
1952 _ _ _
194,889,037
4,781,990
1,103,211
.22
.75
256,225,000
1953 ___ _
220,408,766
19,179,788
8,334,736
1.69
.75
266,584,000
1954
222,288,218
20,799,054
9,384,986
1.85
.75
269,547,996
1955
242,097,359
28,415,886
13,040,690
2.10
.93%
304.574,505
1956
252,502,758
25,854,754
13,771,156
2.21
1.00
309,684.447
1957
259,967,783
23,548,013
12,629,300
2.03
1.10
313,424,097
1958
255,138,709
22,743,651
11,926.596
1.89
1.20
320,425,470
34 %- 15
1959
276,188,799
33,844,032
16,499,988
2.59
1.20
333,476.689
53%- 29%
I960
276,072,958
16,701,410
11,501.410
1.80
1.40
335,419,561
57 - 38%
1961 (3 mo.)
68,964,742
2,583,282
2,326,282
.30
.70
55 - 39%
-33-
WESTENGHOCSE ELECTRIC CORPORATION (NYSE)
Capitalization
Debentures: S20.995.000, 2%s, due Sept. 1, 1971
$300,000,000, 3%s, due Dec. 15, 1981
Preferred: $3.80 Class B, $100 par, 419,800 shares
Common: $6.25 par, 34,813,842 shares
Year
Sales
Pre-tax
Earnings
Net
Profit
Net Per
Share
Dividends
Total
Assets
Price
Range
1950
$1,019,923,051
$159,664,532
$77,922,944
$2.68
$1.00
S 800.461.178
18 - 14%
1951
1.240,801,296
174,578,362
64,578,202
2.02
1.00
1.004.378.037
21 Vi- 17%
24)4- 17%
26%- 19%
1952 __
1,454,272,698
173,014,835
68,581,603
2.12
1.00
1.195.292 040
1953 _ _
1,582,047,141
152,893,486
74,322,925
2.27
1.00
1,265.353.717
1954
1,631.045,480
168,241,939
84,594,367
2.53
1.25
1,329,120,140
39^- 25
1955
1,440,976,985
84.102,747
42,802,747
1.23
1.00
1.287,685.975
41%- 26%
1956
1,525,375,771
5,292,061
3,492,061
.05
1.00
1,264,469,283
33 - 25%
1957
2.009,043.776
140.461,736
72,652.980
2.09
1.00
1,400 682,932
34 %- 26'-.
1958
1,895.699,358
128,972,541
74,772,541
2.12
1.00
1,411^507.606
37%- 27%
1959
1,910,730,252
159,547,359
85,947,359
2.43
1.05
1.498.128.496
55%- 35%
1960
1,955,731,183
144,957,562
79,057,562
2.22
1.20
1,521,138,112
65 - 45 ~
1961 (3 mo.)
436,103,000
14,967,000
9,067,000
.25
.60
50 - 40%
WILCOX ELECTRIC COMPANY, INC. (Unlisted)
Year ending June SO
Capitalization
Debt: $1,050,525
Preferred: 5% cumulative, $50 par, 2831 shares.
Common: $3 par, 500,000 shares.
1950 _ $ 1,326,419 $ 69,199
$ 41,775
$ .08
none
$ 1,183,144
2Vz- 1%
1951
1,834,244
225.691
100,691
.24
none
2,309,171
3-1
1952
4,534,279
853,891
273,891
.73
none
3,573,730
3 y2- 2 %
1953
5,630,363
329,857
129,857
.33
none
4,659.050
3-3
1954
5,516,505
247,764
137,273
.36
none
3,909.817
3%- 2%
1955
3,880,957
369,364
154,364
.40
none
2,923,476
5V2- 3
1956
5,179,830
402,784
205,777
.47
none
2,979,314
2%- 2*4
1957 _
5,229,142
497,818
250,570
.68
none
3,949,344
3-2%
1958 _
5,761,173
266,694
.72
none
4,485,967
4 - 2*4
1959 -
4,622,426
403.823
202.523
.54
none
5,616.515
16*4- 4%
1960
10,232,490
853,405
435,032
.85
none
6,574,242
12 - 7%
1961 (6 mo.)
2,879,724
49.057(d)
17,845 (d)
.04(d)
$ .25
6,355,880
12%- 9 Vi
(d) Deficit.
WOMETCO ENTERPRISES, INC. (Unlisted)
Capitalization
Debt: $4,881,403 unsecured notes and mortgage: $2,500,000 notes, due 1975
Common: $1 par, Class A and B, 1,007,757 shares
1950 (a) _ $ 5,367,817 $ 614,756 $ 452,666
$ .50
none
N.A.
(b)
1951 (a)
6,163,880
726,997
413,218
.46
none
N_A.
(b)
1952 (a) „
6.595,926
885,112
495,167
.55
none
N.A.
(b)
1953 (a)
7,517,287
1.028,911
508,820
.56
none
N.A.
(b)
1954 (a)
8,778,373
1,932,817
1,014,819
1.12
none
N.A.
(b)
1955 (a)
9,284,291
2,125,756
1,170,425
1.30
none
N.A.
(b)
1956 (a)
9,058,022
1,765,971
899,841
1.00
none
N.A.
(b)
1957 (a)
9,273,084
1,651,467
833,344
.92
none
N.A.
(b)
1958 (a)
9.366.098
1,150,745
588,737
.65
$ .25
$ 9.643,000
(b)
1959
10,396,241
1,446,299
707,550
.79
.52%
10,453,424
13 - 9%
1960
12,673,650
1,805,429
1,013,429
1.01
.70
14,732,264
14 - 11%
1961 (3 mo.)
3.434,453
583,293
301,293
.30
.35
22 %- 12%
(a) Pro-forma, (b) Privately owned. N.A. Not available.
ZENITH RADIO CORPORATION (NYSE)
Capitalization — Common: $1 par, 2,981,449 shares.
1950 (a)
$ 87.704,071
$11,527,903
$ 5,627.003
$1.91
$ .25
$51,971,284
11%- 5V4
1951 _
110,022,780
11,771,940
5,370,740
1.82
.50
50,275,866
nys- 7%
1952
137.637.697
13,222,133
5,845,933
1.98
.50
54,416,548
13%- 11%
1953
166,733,276
13,157,701
5,631,701
1.91
.50
52,042.451
14 - 10%
1954
138,608,360
12.056,264
5,676,264
1.92
.50
62.604,970
16 - 10%
1955 .
152,905,005
17,104,491
8,034,491
2.72
.83
67,604.887
23*4- 14%
1956
141,529,855
13,298,717
6.178,717
2.09
.83
69,193,175
23 %- 16%
1957
160,018,978
17,340,577
8,165.577
2.76
.83
84,338,732
23%- 15%
1958
195,041,624
25.741,165
12,116.165
4.10
1.67
98.505.958
69% - 20%
1959
260,033,866
35,430,144
16,630,144
5.63
2.72
115,146.148
136*4- 59%
1960
254,111,740
32,475.819
15,225,819
5.11
2.75
117,258.988
129%- 89 Vs
1961 (3 mo.)
63,965,865
3,446,030
1.16
1.30
145%- 97 Vi
(a) Year ending March 31
-34-
A SERVICE OF TELEVISION DIGEST
Extra copies of this Supplement are available at $1 each; 10 copies, $7.50; 25 copies, $12.50.
Address Box 700, Radnor, Pa.
l\At> LltSKAK Y L.»r~n
- Television Digest
MAY 29, 1961 © 1961 TRIANGLE PUBLICATIONS, INC. VOL. 17: No. 22
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Congress
MINOW & LANDIS GIVE UP on FCC plan proposed by Kennedy,
saying they'll settle for legislation instead. Rep. Harris (D-Ark.)
submits watered-down reorganization bill (p. 1).
MINOW PROMOTED TO "PIKE" in broadcasting pond by Senate
Commerce Committee Chmn. Magnuson (D-Wash.). He lauds
FCC chief's NAB convention performance (p. 11).
Programming
COLLINS & MINOW REACTION TO CRITICS shows no backtrack-
ing. Both say they don't expect to please everyone (p. 2).
FCB'S SIMPSON TERMS MINOW REMARKS "IMMATURE." but
the ad-agency broadcasting dir. admits that scorching spotlight on
TV may do some good (p. 4).
Film £ Tape
U.S. IMAGE OVERSEAS isn't damaged by what viewers see in
export telefilms, says John G. McCarthy, pres, of TV Program
Export Assn. (p. 2).
Siaiions
SCHACHTE SAYS STATIONS should pitch into effort toward better
programming by being training grounds for new talent (p. 5).
Consumer Electronics
RECORD TV SALES for May in prospect as most manufacturers
note pickup. Dumps & liquidations still plague industry. All
makers coming into color fold (p. 15).
STEREO RADIO DRIVE to prevent dealer-consumer confusion slated
by EIA at convention. Retail sales statistics eliminated. TV-
radio-phono ad code shelved (pp. 16 & 20).
FM STEREO ADAPTERS launched at Parts Show by 12 manufac-
turers. Argument rages over whether they should be marketed
before stereocasts start (pp. 17, 19 & 20).
RCA & SYL VANIA show 1962 TV lines in Miami Beach (p. 18).
Networks
FEATURE YARDSTICK, plus some valuable tips to station film-
buyers, are supplied by Hal Hough, who heads film activities for
the CBS o&o's (p. 6).
STANTON URGES LOCAL LIFTING of Sec. 315; NBC reminds of
its own efforts toward this end (p. 3). Dept. (p. 13).
Other Departments
ADVERTISING (p. 9). EDUCATIONAL TV (p. 10). AUXILIARY
SERVICES (p. 11). CONGRESS (p. 11). FCC (p. 12). TECHNOLOGY
(p 12). PERSONALS (p. 14). FINANCE (p. 21). FOREIGN (p. 23).
MINOW £ LANDIS GIVE UP ON FCC PLAN: Except for funeral formalities in Congress, it
was all over last week for President Kennedy's widely unpopular FCC reorganization plan (Vol. 17:21 pi).
Even its champions — FCC Chmn. Minow & White House advisor James M. Landis — virtually wrote it off as lost.
Any hope that plan might survive in House was abandoned by its few supporters when Govt. Opera-
tions Reorganization Subcommittee led by Chmn. Dawson (D-Ill.) followed up its May 18-19 hearings by voting
May 23 to turn it down. Simultaneously, Senate Commerce Communications Subcommittee conducted what
amounted to a wake, with Minow & Landis as mourners.
Resolution disapproving plan was sped along by full Govt. Operations Committee May 25 for vote
on House floor— possibly this week. And Commerce Committee Chmn. Harris (D-Ark.) promptly introduced
watered-down legislative substitute (HR-7333) for President's much-disputed FCC proposals. Rejection of them
will be backed by Speaker Rayburn (D-Tex.), whose word on agency questions usually is law in House. That
will end President's FCC venture, since vote in House alone will be enough to kill plan. (At same time last
week, Dawson's House unit gave green light to similar — but relatively non-controversial — reorganization of
FTC, SEC and CAB, so President's defeat on agency front wasn't complete.)
Harris meanwhile planned early hearings — but set no dates — for his bill "facilitating the prompt <&
orderly conduct of the business" of FCC. His measure — like President's plan — would (1) Authorize Commis-
sion majority to delegate work to Commission panels & staffers. (2) Empower Minow to "assign Commission
personnel" to delegated functions. (3) Remove mandatory requirements for review of cases on petitions of
parties. (4) Abolish review staff. But unlike President, Harris would permit minority of Commission to rescind
delegated authority. And specifically excluded from Harris bill is language in White House plan permitting
Minow to hand out assignments to other FCC members. Added kicker in Harris bill: Elimination of Communi-
cations Act's Sec. 409 (c) (2) sharply restricting advisory functions of key staffers in adjudicatory cases. Most
FCC members have disliked this provision.
2
MAY 29. 1961
Last-ditch (but half-hearted) fight for all of President's reorganization chart was nevertheless started
in Senate by Minow & Landis. In face of House developments, they went before Communications Subcommit-
tee to defend it. But before long they were agreeing with Chmn. Pastore (D-R.I.) that White House proposals to
revamp FCC (written by Landis & previewed by Minow) could do with some revamping themselves.
Describing Commission as "6 untouchables & one unmentionable," Minow told Pastore he'd have "no
objection" if key sections of plan increasing his authority were rewritten — along lines proposed by Harris.
Objections by a 4-3 FCC majority and other critics had centered on these provisions, which Republicans
charged would give Minow dictatorial power. Landis didn't take up Pastore's hint that White House withdraw
FCC plan for revision. He maintained objectives & language were sound. But like Minow, Landis said he'd
concur in modifications and in substitution of legislation for White House ukase.
All 7 FCC members were lined up before Pastore for Senate hearing. As in House proceedings week
earlier, all agreed that Commission needed procedural streamlining. But only 2 — Comrs. Craven & Cross —
agreed with Minow that President's plan was way to do it. Also as in House hearings, critical testimony (but-
tressed by 19-page brief) by ex-Chmn. Ford weighed heavily against White House proposals.
Pastore conceded that House probably would kill reorganization before Senate had chance to get
around to it on floor. His Subcommittee's report will go to Senate's Govt. Operations Committee, which won't
hold reorganization hearings until June 6. But there's some good legislative salvage to be had from plan,
Pastore said, calling on Commission itself to get busy drafting reform suggestions for Congress.
Ford & other FCC objectors to plan were cautioned by Pastore not to conclude they had defeated
President. "I don't want you fellows walking out saying 'we've killed the reorganization plan,' " Pastore told
them. "Please, let us do something. I mean, let's get things done. Somewhere along the line you gentlemen
ought to come up with one answer — not 7 different answers." He promised early hearings, paralleling those
in House, on any legislation proposed by Commission.
At FCC, general reaction to Harris bill is that majority of Commissioners will support it, that industry
will oppose it, that Congress will pass it.
HOW COLLINS & MINOW ARE REACTING TO THEIR CRITICS: "Hard-nosed" is
a currently popular expression used to describe tough-minded men — and it seems to apply to both soft-spoken
NAB Pres. Collins and FCC Chmn. Minow.
We took a reading on both last week, found temperature, pulse & respiration apparently normal, fol-
lowing criticisms of their NAB speeches.
Said Collins: "The industry has been jolted, and naturally there will be criticisms. I'm not dismayed,
discouraged or disturbed by potshots. I never expected to please everyone. But I believe that the great
majority of broadcasters supports me.
"I believe that the broadcasters are involved with the public interest. I can't seem to convince a few
people of this. I didn't come here to present a facade, an image, a cloak, to give the impression of industry
improvement — without the improvement. I don't believe I was brought here to become a prostitute for com-
mercial interests. I don't expect to continue making speeches of criticism. I intend to point to improvements
which are being made."
Minow, since his NAB speech, has several times said that some people have "misinterpreted" the
speech to conclude that he believes in "censorship" or "program control." Some observers have taken this to
mean he's backtracking. For example, after his May 14 interview on CBS's "Washington Conversation, May
15 N.Y. Herald Tribune headlined a story: "Minow Changes Time on TV 'Wasteland.' " We asked him whether
he had indeed changed his views. "Hell, no," was the response. During recent closed hearings of Harris
Subcommittee, on FCC Reorganization Plan, Rep. Springer (R-Ill.) waved magazine at Minow, said it reported
his objective as "program control." Said Minow: "I do not regard my function is to please the trade press.
THE 'EXPORT IMAGE' PROBLEM: Does U.S. prestige suffer because of telefilm shows sold in
some 50 overseas markets by U.S. networks & syndicators? Definitely not, said John G. McCarthy, pres, of the
TV Program Export Assn., in N.Y. last week. He termed such shows "one of the greatest assets of this coun-
try in the ideological warfare that we have been waging for these many years."
McCarthy noted "considerable criticism" of export telefilms from various American sources, which
he said was "mainly based on misinformation and worn-out cliches.' Furthermore, said he, such criticism is
VOL. 17: No. 22
3
made "with little or no consideration given to the repercussions & consequences that such utterances might
have abroad."
Viewer reaction overseas to U.S. shows, in McCarthy's opinion, is that "the image of America, con-
veyed by the vast majority of these programs, is a highly attractive & desirable one." He had experienced
good reaction to export shows, he said, in "modest homes in Australia, Manila, Japan, Argentina, Brazil, Mex-
ico, England, Germany, Italy and many other countries." The picture of U.S. personal freedom, prosperity and
well-being, he added, was "magnetic & inspiring."
There's an important financial consideration in export telefilms, McCarthy warned critics. "The
export earnings of this industry are an important factor in improving the critical U.S. balance-of-payments
position . . . We should all be aware how serious this situation is." The trend toward overseas telefilm quotas,
designed to protect national pride & home-grown film industries, would only be furthered, McCarthy said, by
"scathing indictments of the quality of our programs coming from U.S. sources."
• • • •
Coincidentally, Brazil last week clapped severe restrictions on the showing of both foreign & domes-
tic films on TV. Effective immediately, Brazilian TV stations have been ordered to: (1) Limit film showings to
30 min. daily between 7 & 10 p.m. and 20% of the remaining transmitting time. (2) Limit non-live commercial
time between programs to 3 minutes, live commercial time to 5 minutes. Effective Jan. 1, 1962, each station
must show one Brazilian film of comparable length for every 2 foreign films shown. Reruns of Brazilian films
may only be offset against reruns for foreign films. Penalties are suspension or cancellation of station licenses.
STANTON URGES LOCAL LIFTING OF 315: To make possible TV-radio debates by key
candidates for Congressional, state and local offices, local broadcasters should be permitted the same kind
of equal-time freedom that was granted to the networks for the Presidential election by the suspension of
Sec. 315. So said CBS Inc. Pres. Dr. Frank Stanton last week in a speech to a Chicago gathering of members
of the honorary journalism fraternity, Sigma Delta Chi. The talk was later broadcast on CBS radio.
Stanton urged Congress to "seize the opportunity now" to find out how the Kennedy-Nixon debate
experiment during the Presidential campaign would work when extended to state & local elections.
CBS flagships WCBS-TV & WCBS have offered free time to candidates for such offices in N.Y. & N.J. —
but have made it clear that the offer is good only if Sec. 315 is lifted to assure against demands for airtime by
fringe candidates. (Ex-Labor Secy. James P. Mitchell, Republican candidate for N.J. governor, last week spurned
an invitation from WCBS-TV & WCBS N.Y. to debate issues with his Democratic opponent Richard J. Hughes,
who had accepted the stations' free-time offer.)
NBC, reissuing its own equal-time releases, was quick to point out last week that CBS was not
alone in carrying the banner for local-level suspension of Sec. 315. Last October, NBC Chmn. Robert W. Sar-
noff urged in San Francisco that Congress make the lifting of equal-time restrictions permanent, and extend it
to the state & local level. Later that same month, flagship WNBC-TV televised a debate between 2 N.Y.
17th district Congressional rivals. In January of this year, NBC Pres. Robert E. Kintner appeared before the
Senate Communications Subcommittee, stated that TV had earned the right to hold unshackled debates "in
any political contest at any level in our govt."
Programming
Murrow Learns the Ropes: Veteran CBS commenta-
tor Edward R. Murrow, who got off to a ragged start in
his new job as USIA dir. (Vol. 17:12 p2 et seq.) , says he’s
now finding his way around bureaucratic Washington. He
wound up a National Press Club luncheon speech with this
report: “I have learned since coming to Washington at
least 2 things — the first is that it is easier to ask ques-
tions than to answer them; and the second, that questions
are never indiscreet, but answers sometimes are.” Mur-
row also said: (1) He has no thought of resigning his
govt. job. (2) He doesn’t think he’s being bypassed by the
White House or State Dept, on policy-making matters.
(3) His USIA work provides him with more “frantic fas-
cination” than he’s experienced since World War II days
when he covered the London blitz. Murrow’s agency would
get more money — $121 million instead of $110 million
asked in January (Vol. 17:4 plO) — under beefed-up na-
tional-security programs proposed to Congress by Presi-
dent Kennedy May 25. The President said in his speech
that additional funds are needed for VOA TV & radio pro-
gramming in Latin America & Southeast Asia and for
more Spanish & Portuguese broadcasts in South America.
Communist-bloc countries continue to outspend the U.S.
on propaganda, the President pointed out.
Puzzle — Find the Whipping Boy: “In the same edition
of the N.Y. Herald Tribune the blame for the medium’s
programming woes was attributed by John Crosby to
sponsor control and by Marie Torre to network control.”
■ — Sponsor.
4
MAY 29, 1961
FCB’s Simpson Terms Nlinow Remarks ‘Immature’: FCC
Chmn. Minow’s scathing indictment of TV (Vol. 17:20 pi)
continues to draw strong reaction, the latest coming from
Foote, Cone & Belding dir. of broadcasting Jack Simpson.
In Hollywood for conferences on next season’s shows, the
executive took time out to comment that Minow’s remarks
anent TV contained a “certain immaturity of knowledge
of the industry.” Added Simpson : “Subsequent comments
& almost-retr actions perhaps indicate he realizes this, too.”
However, Simpson did go on to say that it was time foi
producers to step up the quality of theii product.
Expressing the opinion that Minow deliberately in-
tended to make his first pronouncement “startling,” Simp-
son said the speech to NAB did some good in causing the
industry to engage in soul-searching.
TV is too often not looked at in its entirety and not
in the context of its comparatively brief history, he said.
In the span of only 11 years, Simpson explained, the
industry had gone through many phases, had had to solve
its technical & financial problems, and had had little time
to concentrate on programming (“if you had Uncle Miltie
and wrestling, you had it made”).
FOB clients sponsor Hallmark Hall of Fame, Bachelor
Father, Adventures in Paradise, SurfSide 6, The Roaring
20s, Robert Taylor’s Detectives, Red Skelton, The Untouch-
ables, The Defenders, Twilight Zone, The Danny Thomas
Show, The Andy Griffith Show and Tidewater and Purex
specials. Some, such as Hallmark, are full sponsors of
series, while others are in on a participation basis.
Simpson said TV had shown considerable progress in
public-service programs (which he preferred to identify as
“socially significant” shows). This is a form which is TV’s
exclusively, he said. The ad man predicted that eventually
60# of nighttime programming would be mass enter-
tainment; 30# public service, and 10# cultural. “Y ou
must maintain mass appeal, but at the same time must
have enough to satisfy the splinter groups, he remaiked,
adding: “If you carried Minow’s speech to the ultimate
vou would abolish free enterprise in broadcasting, and I
don’t think that’s what’s going to happen.”
The time has come for producers to put more effort &
time into coming pilots, said Simpson. “If there is an
earnest desire for quality, you will see the networks &
advertisers go along,” he added. The executive said that if
the producers became creative in their thinking, there
would be a significant breakthrough in the future.” He
conceded that networks & agencies as well as producers
must share the blame for the lack of quality programs,
and said “the time has come for the producer to stop
trying to make just what he is asked to make. If they
come to us with ideas they will find the people to listen.”
Next year’s schedule is not as good as it might be,
Simpson admitted, but pointed out it was created about 18
months ago. However, he predicted that thei'e would be
less violence.
■
Public Wants Broadcast Editorials: According to a
Pulse survey of 500 New Yorkers, 64# of the public fa-
vors the broadcasting of editorials by TV & radio stations.
Only 18# are against the idea and the remaining 18#
have no opinion. The survey, conducted for Television Age,
also found that 71.2% considered TV to be the medium
through which they “learned the most regarding the can-
didates & the issues” of last year’s national election.
Other media scores: Newspapers, 41.2%; radio, 11.4%;
magazines, 5.4% (total percentage was 129.2# because of
multiple responses) .
The Children’s Hour: FCC Chmn. Newton Minow’s re-
quest for more informational programming seems to have
accelerated plans to develop newscasts for the moppet-&-up
set. But networks & independent stations alike, now busily
preparing such programs, assert that the forthcoming crop
of children’s news shows is not a direct result of Minow’s
May 9 NAB speech (Vol. 17:20 pi), that the shows have
been in the works for months.
ABC-TV plans a fall news show at the junior level
which the network says has been in preparation for 2
months (Vol. 17:20 p2). Directed to the 13-17-year group,
it will probably be a panel discussion. The show, not yet
titled, is tentatively slotted for a late afternoon strip.
ABC plans to use the news show as a training ground,
with students aiding production & camera crews.
NBC-TV plans a 30-min. children’s newscast, also
untitled, for a fall debut on Sat. 12-12:30 p.m. Producer
George Heinemann reports that trial pilots were made as
far back as last December. The show’s format combines
hard news, student reporting, and commentary by NBC
foreign correspondents. Although the program is aimed at
a 10-15-year audience, news will be presented with no “talk-
ing down” to the young viewers. The newscast will differ
from its grown-up counterparts by supplying to the audi-
ence detailed background material leading up to whatever
incident the show is highlighting.
CBS-TV has no immediate plans for youth-angled news-
casts or public-affairs shows. Said a CBS News spokes-
man: “We have nothing blueprinted for fall, but the
idea’s been under considei’ation for years.”
N.Y. independent station WNEW-TV, one of the few
local stations to have programmed in this area prior to
Minow’s proclamation, began children’s newscasting early
last April with special segments in a local film show called
1 Vonderama. Conducted by Sonny Fox, the 3-hour Sunday
morning program “appoints” juvenile reporters to cover
N.Y. -area events and report on the air. Wonderama’s
premier telecast in 1960 featured a mock primary election
with recorded messages from then-Sen. John F. Kennedy
and Sen. Hubert Humphrey. In a later telecast a mock
summit meeting was held.
WCAU-TV Philadelphia has included a 5-minute chil-
dren’s news segment in its morning Gene London Show
since last fall.
And in the Midwest, the 5-station Taft Bcstg. Co.
has scheduled a 5-minute children’s news show titled Young
People’s World (Vol. 17:20 p2). The program, slanted to-
ward 5-10-year olds, will be an in-depth newscast which
will expand beyond its 5-minute limit when the topic under
discussion so requires. First telecast of Young People’s
World is scheduled for June 6. Taft Bcstg. exec, vp Law-
rence Rogers summed up his firm’s attitude to us: “Feeding
the kids a steady diet of cartoon fare is not taste building.
The presentation of children’s news shows enables us to
stimulate the child’s interest in the world around him. We
want to become educators instead of just baby-sitters.”
Stay Off TV, Judges Told: It’s improper for judges to
appear in commercially-sponsored TV shows- which simulate
court trials or other judicial proceedings, the American
Bar Assn.’s committee on professional ethics has decided.
But it’s okay for them to participate in panel-discussion
programs so long as these are produced in consultation
with bar groups, the committee said. Lawyers were given
permission by the ABA committee to appear as actors on
any show — sponsored or unsponsored — if they are billed
in the TV credits as actors, not attorneys.
VOL. 17: No. 22
5
Business-News Show Planned: As network public-
affairs shows steadily become more specialized in their
approach — i.e., to women, teen-agers, students, etc. — an-
other example has turned up — American Business Briefing.
This is a 60-min. Sunday show produced by a trio of ex-ad-
men and scheduled to debut on ABC-TV Oct. 22 in a 12:30-
1:30 p.m. weekly slot. A preview version of the show was
fed by closed-circuit last week for showing to business
leaders in N.Y., Chicago and Cleveland. Acting somewhat
in the role of “patron” for the show has been Fuller &
Smith & Ross, whose clients have first call on the show’s
availabilities (cost: $15,000 per 60-sec. participation, if an
advertiser purchases 6 min. or more). The program is de-
signed to reach, according to F&S&R, “3 million decision-
makers in business, govt, etc.,” and will employ a quartet
of specialized TV reports (aided by films, tapes, inter-
views, etc.) and a “chief editor.” Principals in the show
package are Hendrik Booraem Jr., ex-bcst. vp for Ogilvy,
Benson & Mather; Sidney W. Dean Jr., former McCann-
Erickson vp and a trustee of Metropolitan ETV Assn.;
Adrian Samish, former ABC vp & program dir. and former
vp for bcstg. at Dancer-Fitzgerald-Sample.
Sponsor Snubs TV Satire: General Motors of Canada
left CBC unfazed last week when it refused to sponsor
“Conquest of Cobbletown,” an original TV drama satirizing
Canadian nationalism, and scheduled for the CBC-produced
series General Motors Presents (Sun. 9-10 p.m.). Said the
sponsor: “We consider it would be ill-mannered for us to
associate our name with a TV program that pokes fun at
Canadian nationalism ... It would place GM in the position
of seeming to plead a case for U.S. ownership of Canadian
companies.” GM requested that the play be omitted from
its series because of “audience identification with the
company.” Replied CBC with cool independence: “The
play is not inappropriate for that time period and is a
proper show for General Motors Presents. It will be
presented as scheduled, but without benefit of sponsorship.”
Praised TV playwright Leslie McFarlane: “If this hap-
pened in the U.S., where networks are commercial, I
wouldn’t be backed up.” Last week’s was the 2nd GM-CBC
falling-out, the first being “Shadow of a Pale Horse,”
which dealt with the lynching of an innocent man.
Old Reruns Never Die: CBS-TV may lose money (as
CBS News Pres. Richard Salant recently admitted) on
some of its worthy public-affairs shows, but the network
can also be as slick as a Baghdad rug merchant when it
comes to making a buck from an old rerun package. Due
to bow out in July on CBS in the Fri. 9:30-10 p.m. spot is
Way Out. As a late-summer fill-in (until MGM-TV’s
Father of the Bride series occupies the time period in the
fall), CBS has scheduled a series called Adventure Theater.
Actually, these will be episodes selected from a Schlitz
Playhouse package of 150 half-hours which the network
acquired some time ago and has used ever since as a sort
of “instant TV” replacement. CBS purchase price for each
negative in the package: less than $10,000 apiece.
‘Emmy’ Due for Face-lifting: Committees were formed
in N.Y. last week to examine & remedy any “notable Emmy
Award failings.” Betty Furness will head an entry-qualifi-
cations committee to study the eligibility of locally produced
& syndicated programs for the national Emmy awards.
Because of their staggered distribution, and their avail-
ability to relatively few markets, many such programs have
not previously been eligible. Max Liebman will be chair-
man of a committee to recommend a code of ethics govern-
ing voting structure, advertising and use of the Emmy.
Stations
What Stations Can Do to Get ‘Better’ Shows: TV’s 3 Rs—
“repeats, reruns, and residuals” — are producing “more
money for a few people & more boredom for millions than
any other scheme ever perpetrated on America.” This
latest blast at broadcasters came May 25 from Henry M.
Schachte, Lever Bros. exec, vp, in a talk to the Bcstg.
Executives Club in Boston. But Schachte — who recently
revealed that a Lever-Nielsen study showed an annual
evening-viewing decline since 1957 (Vol. 17:17 p7) — paired
his criticism with a constructive idea. He attributed TV’s
programming plight to “a paucity of creative talent,” and
urged local-station management to carry the ball. “Today
we are trying to build major league TV talent without
any minor league,” he said.
“Swell the roster of rookies,” challenged Schachte, and
“in a few years the world series will be something to
behold.” The networks can’t do it alone, he declared, add-
ing, “costs are too high, the audiences are too large when-
ever the network throws the program switch, to risk them
on unproven talents. Performers in the network league
must have seasoning in the minors.”
Schachte, on local shows, charged that “with a few
notable exceptions, locally originated programming in too
many markets consists almost entirely of 2 staples — local
news & weather — one man — or one woman — in front of one
camera. This is hardly the kind of daring, hardly the kind of
challenge or opportunity that will allow local stations to
make much contribution to the advancement of television
programming.” He suggested that TV drama competitions
in high schools or college drama clubs might “spark the
flame that ignites the next Fred Coe, or Paddy Chayefsky.”
Station contributions of equipment or money to a college
that offers broadcast courses or “the guarantee of a job
to at least one graduate every year — or a summer fill-in
assignment, or 100 other ideas, perhaps seemingly remote,
will pi’ove the solution to the complex, national problem
that we face with some urgency today,” Schachte said.
FCC Awaits Stereo Applications: Though the FCC
has received many queries from stations & their attorneys,
no complete stereo FM application has been filed yet, we
learn from the Commission’s stereo specialist, engineer
Harold Kassens. The main problem, he said, is that none
can specify type-accepted equipment — because no manu-
facturer has yet been given a go-ahead by the Commission.
Only 2 type-acceptance applications have been filed — by
GE and Zenith, the latter only for its WEFM Chicago.
Presumably, FCC will give the applications quick consid-
eration and approval if satisfactory.
WKBW-TV & WKBW Buffalo Sold: They went, for
$14 million, to Capital Cities Bcstg. Corp. which had just
bought radio WPAT Paterson, N.J. for $5 million (Vol.
17:21 pl6). Taft Bcstg. Co. had offered $12.5 million for the
Buffalo facilities earlier this year (Vol. 17:1 p9), but Taft
officials said that negotiations fell through after word of
the offer was leaked to the press. Capital owns WTEN
(Ch. 10) & WROW Albany, WPRO-TV (Ch. 12) & WPRO
Providence, WTVD (Ch. 11) Dui'ham-Raleigh and WCDC
(Ch. 19) Adams, Mass.
Group Name Change: The Washington Post Broadcast
Div. of the Washington Post Co., operator of WTOP-TV
& WTOP Washington and WJXT Jacksonville, has changed
its name to “Post-Newsweek Stations, a Division of the
Washington Post Co.”
6
MAY 29. 1961
ARB Merges with C-E-l-R: ARB, the 12-year-old TV audi-
ence research firm, and C-E-I-R, 7-year-old electronic data-
processing & business-services company, merged May 26,
with C-E-I-R acquiring all ARB stock. At present, ARB
monitors U.S. stations by means of selected random
samples, field interviewers and Arhitron, an instantaneous
electronic system operating in 7 markets. “The merger was
a logical step economically for both companies,” said
C-E-I-R Pres. Dr. Herbert W. Robinson. “We will jointly
possess unrivaled talents to provide new standards of
reliability, excellence and timeliness in TV audience meas-
ui’ement.”
Adding his amen, ARB Pres. James W. Seiler said the
merger will “make available to ARB clients tremendously
increased facilities for more sophisticated analyses of exist-
ing basic data on audience behavior.”
The firms announced that ARB stockholders would re-
ceive between 52,500 & 77,000 shares of C-E-I-R, recently
selling at $50-70 per share. The exact number of shares
will be determined “according to a formula,” details of
which weren’t disclosed.
Triangle Buys into ITA: A one-third interest in ITA
Electronics Corp. has been purchased by the Triangle sta-
tions, it was announced last week by Roger W. Clipp, vp
of the TV-radio div. of Triangle Publications, Inc., and
Bernard Wise, ITA’s president. The electronics firm, lo-
cated in Lansdowne, Pa., is a major designer & builder of
communication & broadcast equipment. It recently entered
the field of AM transmission & automation. Founded only
4 years ago, it was the organization which supplied the
high-frequency equipment to record President Eisenhow-
er’s Christmas message from the Atlas missile in 1959.
Although the Triangle stations have pioneered in color
transmission, FM, facsimile, videotape and automation,
this is their first step into the actual manufactux-ing of
broadcast equipment.
Cuba to Puerto Rico: Gasper Pumarejo, exiled Cuban
station owner (CMBJ-TV [Ch. 12] Havana) and program
producer, has successfully transferred his TV activity from
Cuba to Puerto Rico (Vol. 16:9 p6) and is conducting his
own participating shows on a hook-up keyed from San
Juan’s WAPA-TV — repeating the commercial successes
that made him known as “the Spanish Arthur Godfrey.”
WAPA-TV & WOLE-TV Mayaguez are controlled by the
John G. Johnson TV-radio interests of Winston-Salem,
N.C., with William M. Carpenter as vp-gen. mgr. Goar &
Abel Mestre, exiled owners of the Cuban CMQ-TV & CMQ
networks, hold 20% interest in WAPA-TV, which they
helped found in 1954.
Camera Tube Prices Cut: GE has reduced prices and
extended warranties on 2 low-light image orthicons, suit-
able for color or b&w cameras. The standard GL-7629
has been cut from $2,525 to $1,800 and the warranty ex-
tended from 500 to 750 hours. A developmental low-light
tube (ZL-7802), is priced at $1,975 (750-hour warranty).
Longest Relay Hop: RCA claims a record of the
longest point-to-point TV microwave hop in a relay from
Salt Lake City to Idaho Falls for KID-TV Idaho Falls.
The single hop is 136 miles from a 9,000-ft. peak near
Salt Lake City to Albion Peak, Idaho. The new KID-TV
relay, now in operation, spans 225 miles in 2 hops.
WTVI Ft. Pierce Sold: Gene Dyer has sold, for $175,-
795, his WTVI (Ch. 19) Ft. Pierce, Fla. to Atlantic Bcstg.
Co. (KFEQ-TV St. Joseph, Mo.). The station went off the
air Feb. 16, is expected to resume within 45-50 days.
Film & Tape
HOW TO BUY FEATURES: The first major sales call of
a TV film distributor armed with a strong new feature
package is almost always the home office of the CBS-TV
Stations Div. in N.Y. There’s a sound financial reason.
Located in blue-chip major markets (N.Y., Los An-
geles, Philadelphia, Chicago, St. Louis), the 5 CBS
o&o’s occupy a position in the TV-film business not
unlike that of the Radio City Music Hall in the thea-
trical film business. So far, the CBS-owned outlets
have invested over $50 million in feature packages,
represent a “prestige sale,” and generally set the sta-
tion-level feature pace for the whole TV industry in
terms of what they buy, or don’t buy.
The man who presides over the station group’s feature-
buying activities is Hal Hough, program-services dir. for
CBS-TV stations and formerly program dir. of WCBS-TV
N.Y. Hough recently gave us a condensation of his buying
philosophy & its operation. Here are highlights:
He & his staff maintain an up-to-date analysis of
every feature package on the market, and of individual
movies within the packages. Additionally — and this may
be a surprise to more than one Hollywood producer or
distributor — the CBS o&o’s have also TV-evaluated all of
the pre-1948 and post-1948 films not yet on the market, and
periodically revise the list. For example:
“In the early 1950s, [said Hough] Warner Bros,
distributed a feature, ‘Sincerely Yours,’ starring Liberace.
At the time, we graded it as a hot feature, but we have been
downgrading it steadily since. On the other hand, Laurence
Harvey was just another English actor until he struck it
big in ‘Room at the Top.’ Although that film will probably
never play TV, because of its subject matter, it has helped
to upgrade, in our opinion, a number of British films in
which Harvey appears.”
Factors Considered in the Rating of Features
Feature ratings, audience mail, sponsor reaction and
other factors are carefully sifted by Hough and his film
staff (each CBS o&o has its own film buyer, but Hough is
the key figure). Hough has therefore formed strong opin-
ions about what will go, and what won’t, in TV features.
“The Hollywood male stars of the late 1930s, 1940s and
1950s are still the strong drawing cards,” said Hough.
“Incidentally, the strongest names of the lot — Gable,
Bogart, Cooper — are alive today only in their pictures. On
the other hand, a number of female stars have slipped
considerably as TV attractions. These include Sonja Henie,
Luise Rainer, Irene Dunne, and Norma Shearer. Garbo and
Jean Harlow are fairly good draws, but it’s often just a
case of audience curiosity.”
TV success, or a major movie comeback, helps to boost
the TV allure of many a feature personality. “Fred Mac-
Murray is enjoying a new vogue,” Hough told us, “because
of his successful TV comedy series and because of 2 hit
films for Walt Disney. Recent picture successes have also
boosted our ratings for features starring Debbie Reynolds
and Jack Lemmon.” Warned Hough, however: “TV movie
success moves much more slowly than theatrical movie
success, since we’re dealing with a truly mass audience.
Films that are hot in the ‘art houses’ often just die on TV.
Even an actor like Alec Guinness, who has moved up from
art-house British comedies to major Hollywood features,
is still not as good a draw on TV as Clark Gable and Lana
Turner in an MGM oldie like ‘Honky Tonk.’ ”
VOL. 17: No. 22
7
Hough doesn’t like to see stations “cheat” by plugging
star personalities who have actually minor roles in fea-
tures. As an example, he cited Marilyn Monroe’s brief (but
highly visual) walk-on in one of the late comedies of the
Marx Brothers, “Love Happy.” Said Hough: “We have no
objection to telling the audience during a commercial break
to watch for so-&-so in the next reel, but we don’t feel
that a station, or a distributor, should merchandise major
stars who are playing only bit parts.”
Feature tastes in TV run in cycles, and the CBS out-
lets are well aware of this. “Right after World War II,
nobody wanted to look at ‘war pictures.’ Now, we’re
reaching the point in the cycle where war veterans are
getting nostalgic about wartime service. The biggest &
best war films, like ‘30 Seconds over Tokyo,’ are now strong
at almost any time. This isn’t true of all action-adventure
films. We’ve found that cloak-&-sword pictures like
‘Captain Blood’ are not always dependable. Neither are
wartime musicals. Musicals which don’t have a gimmick
that’s dated and which feature still-current stars — such as
‘The Harvey Girls’ with Judy Garland — do well on Friday
& Saturday nights — partly because there are no big net-
work musical variety shows on these nights.”
TV Potential of Post-1 948s
Post-1948 films are no recent novelty to feature audi-
ences of the CBS-owned stations. “About 20% of all fea-
tures we’ve televised in the past 3 years on all our stations
have been post-1948s,” Hough estimated. “We’ve had post-
19483 on the air ever since 1948. Actually, there’s no built-
in magic in the date. It’s mostly a sales term in the trade.
There are great pre-1948s and lousy post-1948s.”
By Hough’s calculation, there are about 2,500 post-
1948 movies with TV potential, and of these “at least 72”
are not likely to get on free TV at any time because of
code & censorship problems. (“Possibly they’ll play on
pay TV, but I doubt it.”) For the past year, a member of
Hough’s staff has been carefully screening post-1948s
purchased by the CBS outlets. Of 125 thus examined, 8
have been rejected entirely. Chief reasons for the toss-out,
according to Hough: “Cheap sex . . . sadistic violence . . .
taboo subject matter.”
The sales trend in post-1948 packages, Hough told us,
is “definitely” toward small packages & high prices. “At
least one post-1948 package is being offered today to
stations at a price actually higher than the station’s ‘break-
even’ point in terms of advertising revenue from participa-
tions in the films. The distributor is talking it up as ‘pres-
tige.’ Fortunately, we are well-stocked on features, and
can afford to wait it out.”
Several feature packages which have been offered to
— & bought by — the CBS outlets have contained a few
good films & a large padding of mediocre properties.
Hough is well aware of this sales tactic, but points to a
balancing factor: “The CBS o&o’s play about 20 features
per week per station in all kinds of time periods. We save
our best films for our best slots, and run the ‘program
pictures’ in our less-valuable time. You actually need
minor pictures in this business.”
The post-1948 trend to wide-screen processes also
presents no problems to Hough. “We insist that such
pictures be re-processed before we’ll buy them from a
distributor. It will cost a distributor about $1,000 per
negative to have them done properly in a 5-position printer
with a panning head. But distributors are beginning to
realize that you can’t cheat here; it has to be done right.”
Hough also has a buying policy concerning color
features. He insists on black-&-white prints (“you get a
very limited contrast range when you run color movies
through black-&-white equipment”), but manages to retain
color rights on almost all color features as against the day
“when color TV is really widespread.”
Stations which have well-stocked feature libraries,
said Hough, can bolster their audience appeal occasionally
by programming their features in special week-long film
festivals. A few such, as suggested by Hough : “Broadway
Week” (adaptations of plays or musicals), “Oscar Week”
(movies which won an Oscar or had Oscar winners in the
cast, or both), “Best Sellers Week” (adaptations of famous
novels — Vol. 17:17 pl3), “Critics’ Choice Week” (local
editors choose their favorite films) and “Tribute To . . .
Week” (to salute a film personality like Clark Gable, Bob
Hope, Bette Davis). “In such cases,” says Hough, “you
need special copy for your host or announcer, lots of local
promotion, and a nice sense of sequence to the films.”
What is Hough’s own favorite feature film? We asked
him. Replied Hough: “‘The Philadelphia Story’ starring
Katharine Hepburn.” It is available for TV.
That Syndication Slump: Hollywood’s TV-film executives
give varied interpretations of the current syndication
slump for off-network reruns (Vol. 17:19 p3).
Some take a gloomy view, and tell us “there is no
longer any money to be made in the accumulation of some
films. There is no market — foreign or domestic — unless
you have a successful series.” One producer, who has a
series still on a network after 4 years, told us: “If a
producer owns 39 films, he has a flop, as far as the prospec-
tive buyer is concerned. In fact, it’s not too easy to sell a
show which has been on for only 2 years. This is true in
the foreign market too. As a result, there has been a
drastic change in the rerun business, which is now good
only for the distributors & packagers. The market is
glutted with stuff which can’t sell.”
The other side of the coin was best displayed by Tom
McDermott, Four Star Television exec, vp, who said that
since it is no longer economically feasible to make TV
film for syndication, this can’t help but increase the demand
for off-network series.
And Then There Were 2: Dick Powell and Ozzie Nelson
(and family) are the only TV-film personalities heading
for their 10th year in an industry in which personalities
have been the most perishable of commodities.
Powell starred for 4 years as one of the headliners
of Four Star Playhouse ; for 5 years as host & sometimes
star of his Dick Powell’s Zane Grey Theater ; and next sea-
son begins his Dick Powell Show on NBC-TV.
Nelson’s The Adventures of Ozzie & Harriet, starring
his real-life family, has been on ABC-TV for 9 years, and
begins its 10th year next fall.
A number of personalities have had several series,
but have not been on continuously for the past 9 years, as
have Powell and Nelson. Multiple-series stars include Bob
Cummings, whose 3rd begins next fall; David Niven, 3;
Ray Milland, Eve Arden, Richard Boone, Jackie Cooper,
Ida Lupino, Darren McGavin, John Russell, Lloyd Nolan,
Roger Moore, Robert Young, Broderick Crawford and Ann
Sothern, 2 each.
Screen Gems’ new animated Hanna-Barbera show Top
Cat set for ABC-TV next fall will star Arnold Stang as the
leader of the N.Y. cat pack. Originally Michael O’Shea had
been tapped for the title-role voice, but because of an
“imminent live-action series” he was forced to bow out.
8
MAY 29, 1961
HOLLYWOOD ROUNDUP
Warner Bros, begins production on 26 TV shows be-
tween now and June 12 — 6 for 77 Sunset Strip, 5 each for
Lawman and Hawaiian Eye, 4 for The Cheyenne Show and
3 each for The Roaring 20s and SurfSide 6 . . . MGM-TV
goes into production June 12 on Dr. Kildare, June 19 on
National Velvet . . . Robert Taylor’s Detectives goes into
production as a 60-min. series June 10 at Four Star
Television, under the aegis of the Levy-Gardner-Laven
production combination.
Revue Studios has lined up as guest stars for its new
Frontier Circus series Sammy Davis Jr., Thelma Ritter,
Vera Miles, Mickey Rooney, Barbara Rush, Brian Keith,
Aldo Ray, Eddie Albert, Rip Torn and Gilbert Roland.
Richard Irving produces the series which stars John Derek,
Chill Wills and Richard Jaeckel.
MGM-TV is planning as pilots for the 1962-63 season
the Russell Nype Show and The Angry Ones, both half-
hour series . . . Filmaster Productions will pilot Man at the
Cape, about the missile base at Cape Canaveral. Nat
Perrin will produce it.
Brennan-Westgate Productions begins filming next
season’s The Real McCoys at Desilu Culver studios in
July . . . MGM-TV has signed Claire Kennedy and Anne
Howard Bailey as writers for National Velvet.
CBS-TV is considering expanding Have Gun, Will
Travel to 60-min. in 1962. Its decision may depend on the
fate of another CBS series, Gunsmoke, being stretched to
the hour length next season.
MGM-TV’s Father of the Bride goes into production
in mid-June, with 2 writing teams, Katherine & Dale Eun-
son and Ted & Mathilda Ferro signed to write the series.
Warner Bros, will finish 13 Lawman films by June 30,
plans a 2-week hiatus before resumption.
Valentine Davies elected president of the Academy of
Motion Picture Arts & Sciences, a post he has held since
moving up from vp following the death of B. B. Kahane.
Henry Jaffee Enterprises has made a deal with the
Skelton studios to tape in color a 60-min. special, “High-
ways in Melody,” on NBC-TV next fall.
MGM-TV begins production June 5 on Cain’s Hundred,
being produced by Paul Monash.
WGAW to Debate Minow Talk: A panel discussion
centered on FCC Chmn. Minow’s criticism of TV (Vol.
17:20 pi) is scheduled by Writers Guild of America for its
TV awards meeting June 8. FCC counsel Ashbrook Bryant
will be the Commission spokesman on the panel, and others
will represent writers, sponsors and ad agencies. The
event will take place at the Beverly Hilton Hotel.
People: Berle Adams, in charge of MCA’s international
TV div., has left on a South American business junket . . .
Producer Irving Pincus (The Real McCoys) left last week
for Europe on a month’s business-vacation trip . . .William
Dozier, vp in charge of West Coast activities for Screen
Gems, leaves June 19 on a 5-week European vacation . . .
Jack Chertok, producer, has left Revue Studios and is pre-
paring several projects as an independent . . . Gene Banks
has been named dir. of live & tape programming for Selmur
Productions, AB-PT subsidiary.
NEW YORK ROUNDUP
Wolper-Sterling Productions grossed $750,000 in 1960,
its first year of operation, Sterling TV Pres. Saul J. Turell
revealed last week. The 6 specials on the 1960-61 produc-
tion roster: “Hollywood — the Golden Years” (set for NBC-
TV this fall); “Biography of a Rookie;” “Project: Man in
Space,” currently being syndicated by Tidewater Oil (Vol.
17:17 pl2) ; “The Rafer Johnson Story;” “The Legend of
Rudolph Valentino,” spot-sponsored by Peter Pan founda-
tions and telecast in N.Y. on WPIX last week; and Wolper’s
much-debated “Race for Space” which recently achieved
high ratings again in its 3rd N.Y. run on WPIX (Vol. 17:17
pl2). Turell and Wolper met last week to “work out details
of next season’s production schedule” which, according to
Turell, includes “12 new TV spectaculars.” First item on
the agenda will be a follow-up Hollywood documentary
which traces the growth of the movie industry after the
introduction of sound. The other 11 will be divided among
sports, the motion picture field, and “what might be called
the public-affairs field — like man’s adventures in space,”
Turell said.
CBS-TV Stations Div. is completing an international
program exchange with England, Canada, Australia and
Italy. Terms of the 5-way, quasi-syndication deal: The
5 CBS o&o’s, starting in mid-June and running through
the summer, will carry The International Hour, utilizing
13 hours of programming contributed by 4 foreign TV net-
works (BBC, CBC, ABC, RAI). The programs are cur-
rently being selected. In exchange, CBS will offer the
American Musical Theater, produced by WCBS-TV N.Y.
as a taped half-hour series.
CNP Slashes Sales Staff: Confirming our report that
the syndication offshoots of all 3 networks are cutting
back heavily in a slack season (Vol. 17:19 p4), NBC’s Cal.
National is now making plans to cut its 20-man sales force
in half. The trimmed-down staff will concentrate on what
is virtually a holding operation in the sale of reruns & off-
network properties. CNP has invested some $250,000 in 5
unsold pilots, but it’s doubtful that any will be launched
as first-run syndication properties.
NBC TeleSales is the latest network tape offshoot to
land a major production order for a show that will actually
be seen on another network. The NBC unit begins shooting
“The Power & the Glory” for Talent Associates-Paramount
this week. Scheduled for telecasting on CBS-TV this fall,
the 90-min. special will be simultaneously filmed & taped.
Because of the show’s “size & scope,” both of NBC’s Brook-
lyn studios will be used.
Add syndication sales: 7 Arts has sold the first group
of post-1950 Warner Bros, features in 85 markets to date.
Sales for Volume 2 now total 12.
Screen Gems begins production July 10 on next sea-
son’s Route 66, starring Martin Milner & George Maharis.
People: Fred Raphael has been appointed Filmways
vp-gen. mgr. . . . Marilyn Gold has been named PR dir. for
T.F.P. (Transfilm-Caravel, Flamingo and Pyramid Produc-
tions), the entertainment div. of the Buckeye Corp.
Obituary
Robert W. Friedheim, Ziv-United Artists administra-
tive vp, died May 21 of a heart ailment while in Fort
Lauderdale, Fla. He is survived by his wife, a son, a daugh-
ter, and 3 grandchildren.
VOL. 17: No. 22
9
Religious Objection Kills an Episode: NBC-TV Pres.
Robert E. Kintner has ordered withdrawn what was to
have been the first of a 5-parter on The Lawless Years, a
drama entitled “Louy K.” Instead, the project will begin
with the 2nd episode and a brief narration explaining what
happened in the dropped segment. Producer Jack Chertok
was irate about the action, which was taken on religious
grounds. He told us that he & Robert Wood, NBC-TV
West Coast broadcast-standards mgr., had 5 rabbis check
the script beforehand, and that changes suggested by the
rabbis had been made. In addition, Chertok said, “I had a
rabbi on the set every day we shot the picture and he
made no objection.” But after the print had been approved
by the network, some N.Y. rabbis read a publicity release
about it and asked to see it. They objected to the episode
and Kintner immediately withdrew it. The story concerns
a rabbinical student, who, with his sister, is attacked on
N.Y.’s East Side. The girl loses her sanity from the shock
of the assault and the brother renounces the faith and
desecrates holy documents. Chertok said he could not
understand Kintner’s order, since rabbis and NBC-TV in
Hollywood had not found the episode offensive.
What a Series Can Do For An Actor: A striking
example of what a TV series can do for an actor’s career
is Robert Horton, co-star of Revue Studios’ Wagon Train.
Just before he became one of the stars of this successful
series in 1957, Horton was getting $400 apiece for freelanc-
ing in 30-min. films — when he could get the work. Today
his price as a guest on a 30-min. film is $5,000. His fee
for working in Wagon Train is $2,250 a week. Recently he
rejected a $15,000-a-week movie offer because he didn’t
think the picture would help his career. Despite his TV
success, Horton plans to leave the series when his contract
expires after next season. He is reported interested in
starring in a Broadway musical, and has received such
offers. At Revue, the report that Horton would leave the
series was met calmly by producer Howard Christie. He
told us the studio had introduced a new young actor, Scott
Miller, as a regular on the wagon train.
Inter-American Show Business Union Formed: Repre-
sentatives of all U.S. entertainment field unions and more
than 40 delegates from 17 other countries formed the
Inter- American Entertainment Workers Federation at a
meeting in San Jose, Costa Rica, last week. The organiza-
tion’s constitution seeks to expedite reciprocity of talent
working in various countries through exchange plans; to
end discrimination of race, religious and other grounds; to
assist efforts of the unions to remain free; and to study
the effects of automation on show-business workers.
Add Syndication Sales: Ziv-UA has sold its first-run
King of Diamonds in 145 markets to date. Ripcord, Ziv-
UA’s latest syndication release, has been sold in 32 mark-
ets, including KABC-TV Los Angeles and WTVJ Miami.
TELEVISION FACTBOOK NO. 32 OUT IN JUNE
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to all
TV-service subscribers of Television Digest in June.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more. After publication,
single copies $12.50 each; or $10 each for orders of
5 or more.
Advertising
FTC Okays ‘Reasonable’ Props: TV commercials for Palm-
olive Rapid Shave which use sandpaper demonstrations
are “harmless exaggeration or puffing” — not deceptions —
according to FTC examiner William L. Pack. In an initial
decision calling on FTC to drop a Jan. 1960 complaint
against Colgate-Palmolive (Vol. 16:3 p8), Pack said that
neither the company nor Ted Bates should be censured for
not using real sandpaper in TV shaving sequences prepared
by the agency. “In view of the technical problems peculiar
to TV,” Pack said, “reasonable latitude in the use of mock-
ups or props should be permitted — provided, of course,
such use is not misleading in a material respect as to the
actual properties or qualities of the product advertised.”
The FTC had complained that substitution of plexi-
glass for sandpaper in the commercials misled Rapid Shave
customers. But Pack contended: “Obviously the sandpaper
sequences vere employed simply for the purpose of empha-
sizing & dramatizing the recognized moistening or wetting
properties of the cream. It is difficult to believe that
anyone could have been misled as to the properties or
qualities of the product.”
BAR Plans Speed-up: The CIA of the spot-TV ad
world — Broadcast Advertisers Reports Inc. — has expanded
its operation to include electronic data-processing equip-
ment. BAR monitors on-the-air commercial performance
and competitive data for some 3 million national, regional
and local commercials in the top 75 TV markets, using tape
recordings that are later replayed at a central listening
facility. Electronic data-processing will not replace this
intelligence-gathering method but “will accelerate the
publication of reports substantially,” said BAR Pres.
Robert Morris. It makes possible “a number of specialized
tabulations of current data for all the specific interests of
our subscribers,” he added. “Each announcement, as
broadcast, can be detailed to show time of occurrence,
station, market, length, type and product information.”
The new equipment has been installed in BAR’S Darby, Pa.
production center.
Webb Addresses AFA: The opening Monday luncheon
of the 4-day Advertising Federation of America convention
in Washington’s Sheraton-Park Hotel this week will be
addressed by NASA Administrator James E. Webb. Other
luncheon speakers: May 30, FTC Chmn. Paul Rand Dixon;
May 31, Cunningham & Walsh Chmn. John P. Cunningham.
Dixon’s talk will be followed by a panel discussion of
“creativity in advertising with relation to govt, regulation.”
Participants will include ex-FTC Chmn. Earl W. Kintner,
Ed Zern of Geyer, Morey, Madden & Ballard, Burton E.
Hotvedt of Brady Co., and Leslie Bruce of Purex Corp.
Cold “Cure” Cited: Radio commercials for Vicks
Double-buffered Cold Tablets that claim they will cure or
shorten the duration of the common cold are false, FTC
charged in a complaint against Richardson-Merrell Inc.,
the manufacturer. Newspaper & magazine advertising for
the preparation also was cited by FTC.
Ad People: William Brennan, ex-CBS, named vp & TV
programming mgr., Compton Los Angeles office . . . John
Cole, Sullivan, Stauffer, Colwell & Bayles TV producer,
and Donald Moone, account supervisor, named vps . . . Rich-
ard M. Fishel Jr. and H. T. Eckhardt elected vps, Erwin
Wasey, Ruthrauff & Ryan . . . Havis Medwick named asst,
dir., TV-radio dept., Erwin Wasey, Ruthrauff & Ryan. He
is business mgr. of the department.
10
MAY 29, 1961
Shell Returns to TV Fold: Shell Oil Co., which startled the
TV industry last fall with the most-publicized pull-out of
the season (Vol. 16:47 p9), seemed last week to be doing a
quiet about-face on its present all-print media policy.
Through Ogilvy, Benson & Mather (which had helped per-
suade Shell to put its $15-million budget in non-broadcast
media), Shell signed with CBS-TV for a participation
schedule in telecasts of the pro football N.Y. Giants this
fall. And there was evidence that there was more TV to
come. An OBM spokesman denied in N.Y. that the agency
was currently scouting available netwoi'k properties for
Shell sponsorship in 1962, but network sources said Shell
was considering a European-taped series of golf matches &
a concert series with Leonard Bernstein.
Both Shell and OBM have been under heavy TV sales
& promotional fire from a number of quarters since last
fall, including TvB, network sales executives, station reps
— and even Shell dealers.
Tobacco & Furniture TV Dollars Up: While the tobacco
industry reduced ad expenditures in other consumer media
last year, TV’s share “rose substantially,” TvB reported
last week. Total 1960 ad budget for the industry — $176
million — declined 1.7% from 1959’s $179 million, while
national spot & network TV billings rose from $106.7
million in 1959 to $112.6 million. Brown & Williamson led
in TV with total gross time billings of $20.3 million,
followed closely by R. J. Reynods ($20 million) and by P.
Lorillard ($16.2 million).
On another TvB front, a survey of 620 National Retail
Furniture Assn, members showed that this industry’s use
of TV has virtually tripled since 1955. Other findings: (1)
The average furniture store using TV puts 21% of its ad
budget into the medium. (2) Sunday is the preferred day
for TV advertising. (3) 77% use spot-announcement cam-
paigns and of those, 48% buy prime evening time, 39%
early evening and 31% afternoon hours. (4) Newscasts
are the most popular program buy — 40%, followed by 30-
minute films — 30%, and feature-length movies — 28%.
Spot-TV Estimator Distributed: A new edition — the
29th — of “Spot TV Advertising Cost Summary” is being
distributed to agencies by rep firm The Katz Agency Inc.
Designed to aid timebuyers in making quick estimates of
basic spot TV purchases in as many as 228 U.S. markets,
the summaries have been issued by Katz since 1949 and
have been revised semi-annually since 1953. Grouped in
terms of market size (top 10 markets, top 20, top 30, etc.)
basic spot rates are given (highest base rate in market) for
nighttime half-hours & 20-sec. announcements; daytime
minutes and 20-sec. announcements on a 1-time, 6-plan and
12-plan basis; and late-night announcements. Rate data
is based on the March 15, 1961 issue of SRDS Spot-TV
Rates & Data. Copies of the summaries are available from
The Katz Agency Inc., 666 Fifth Ave., N.Y. 19, N.Y.
New Rep Firm: Advertising Time Sales Inc. has been
chosen as the name for the firm which takes over Branham
Co.’s broadcast div. (Vol. 17:20 pl5). It plans to begin
operation by July 1.
U.S. Station Rate Increases
Station Base Hour Minute Date
WFIL-TV Philadelphia $4000 to $4200 $875 to $1200* April 1
WWrJ-TV Detroit 2700 to 3000 7G0(nochange) April 1
WBAL-TV Baltimore 1500 to 1600 400 to 450 5
KTRK-TV Houston 1300 (no change) 350 to 400“ April 15
WCBI-TV Columbus. Miss. 180 to 220 35 to 50 May 1
*20 Sec. “Not Reported. “Applies to Min. or 30 Sec.
Want a $6-Million Account? There’s one of this size
up for grabs — but more than one agency is simply not
interested. The account is that of American Airlines,
which budgets a modest amount (less than $1 million) for
spot TV & radio in major cities touched by its flight routes,
spends the rest in newspapers, magazines and other media.
Currently, AA is in the process of leaving Young & Rubi-
cam, and has been talking to a half-dozen other agencies.
But last week Ted Bates and Ogilvy, Benson & Mather
indicated they wrere withdrawing from the race. One rea-
son for the shyness may lie in a comment we once had
from the vp of a medium-sized N.Y. ad agency which had
just lost the Air France account. “Airlines,” said the ad-
man, “are the gypsies of Madison Ave. Their advertising
accounts are always on the move. You may be doing a
great job for them, but whenever there’s a slump in rev-
enues the first thing they look for is a new agency.”
Advertising Age: “Advertisers who now blame all the
ills of broadcasting on the networks & stations are con-
veniently forgetting their unwillingness — by & large — to
buy anything but rating numbers, without regard to qual-
ity. Broadcasting is a mass medium and must cater to mass
tastes, and it has done a far better job than Mr. Minow
gave it credit for, but it would be a brave soul indeed who
wrould argue that it cannot improve its level a mite without
alienating all its listeners. The tongue-lashing the FCC
chairman delivered could help greatly in reversing the
downward cycle which has been increasingly noticeable.”
Educational Television
Survey Grant for NET: Types of audiences won by 6
selected educational TV stations will be studied by the
National Educational TV & Radio Center under a $59,000
contract with the U.S. Office of Education. Scheduled for
completion by next Jan. 1, the survey will cover 2 widely
separated stations, as well as one operated by a school dis-
trict, one in a state network, one licensed to a university
and one uhf station. Telephone & personal interviews will
be used in the study, which Education Comr. Sterling M.
McMurrin said would help determine whether ETV viewers
are better educated, more cultured and more active in their
communities than those who watch commercial shows only.
The grant was authorized under Title VII of the National
Defense Education Act. The House meanwhile approved a
$4.7-million appropriation — the same as for fiscal 1961 —
for Title VII audio-visual research projects in fiscal ’62.
Faith Moves An ETV Mountain: The Philippine
Islands’ first ETV venture is patterned after NBC-TV’s
Continental Classroom. Credit for the series goes to
Josephina D. Constantino, technical asst, on training &
scholarship with the National Science Development Board
in Manila, who bought time on the country’s 4-station
commercial network for a course in atomic age physics,
signed a teacher, and persuaded 41 Philippine colleges to
give academic credit for the course. She then got The
Philippine TV Mfg. Co. to lend 100 TV sets to participating
schools, and Litton Textiles, Ysmael Steel and U.S. Tobacco
to assume all costs of the TV network.
ETV as Antidote: The trouble with commercial TV
programming “is not that it contains so much violence &
mayhem, but rather that it is so painfully boring,” accord-
ing to David C. Stewart, Washington dir. of the National
Educational TV & Radio Center. That’s why “American
citizens most certainly want an attractive, alternative
TV-programming service” from an expanded ETV system,
he told the Milwaukee County Radio & TV Council.
VOL. 17: No. 22
11
Auxiliary Services
Telemeter Developments: Telemeter’s latest venture into
live, on-location pay-TV entertainment will be “The 2nd
City Revue,” the current cabaret showcase produced in
Chicago by a group which counts such social satirists
among its alumni as Mike Nichols & Elaine May and
Shelley Berman. The show will be fed to Telemeter’s 5,800
Toronto pay-TV families “early in July,” but is scheduled
to be taped May 29.
As with previous Telemeter taped pay-TV specials —
“The Counsul,” Carol Channing’s “Show Girl,” and the one-
man Bob Newhart show— the tape will go into Telemeter’s
growing stockpile of tapes for re-use when other Telemeter
systems are opened in the U.S. & Canada (Vol. 17:15 p4).
A current target city for Telemeter in the U.S. is
Little Rock, Ark., where Midwest Video, a Telemeter fran-
chise holder, is seeking a go-ahead on a pay-TV installation
from the Ark. Public Service Commission. The Commis-
sion has been approached by Southwestern Bell Telephone
Co., which has stated it’s “ready, willing and able” to install
a system to distribute pay-TV shows for Midwest, but
wants official approval from the state for such use of a
public utility. The hearings have been adjourned to June 1.
We also learned from Telemeter that:
( 1 ) Telemeter will probably expand throughout Metro-
politan Toronto and the Port Arthur-Fort William area of
Ontario. Toronto will probably be carved into 6 Telemeter
areas (including Etobicoke), with the present Telemeter
studios feeding all 6. Program fare will follow the present
patterns of movies & sports, augmented by tape specials.
(2) The cost of the Telemeter meter attachment for
TV sets is being steadily reduced. Originally, they cost
about $85 (including Canadian duties) when made in the
U.S. Now, a new-type attachment has been developed for
Canadian manufacture, and will cost only about $45-50.
The annual break-even point, formerly well over $100 per
home, has been reduced so that a profit can be made on an
annual take of about $75.
Examiner Favors CATV Microwave: FCC examiner
Walther W. Guenther last week recommended the rejection
of a protest by KWRB-TV Riverton, Wyo. against micro-
wave grants to Carter Mountain Transmission Corp., that
proposed to feed CATV systems in Riverton, Landis and
Thermopolis. Guenther held that the microwave is a
bona fide common carrier in the public interest and that
possible economic impact of CATV systems on KWRB-TV
is “of no legal significance.” If the impact were to be con-
sidered, he said, the record in the hearing “precludes any
reliable approach to an accurate estimate of that ‘impact.’
If there is any impact on KWRB-TV’s operation, such
impact is not caused by Carter, but its CATV customers.”
Vhf Translator Starts Operation: K7AA Center, Neb.
started April 28 repeating KTIV Sioux City, la. It’s the
second town to get this kind of service— K3AA & K13AA
having started last Feb. 16 in Mexican Hat, Utah.
Medico’s D.C. Office: The Institute for Advancement of
Medical Communication, a leader in closed-circuit TV, has
opened a Washington branch at 1028 Connecticut Ave., NW,
Washington, under Isaac D. Welt, associate dir.
NTA’s Pay-TV Demonstration: “Revolutionary new
system for pay TV” will be demonstrated by NTA’s Home
Entertainment Co. June 20, at the Jack Tar Hotel, San
Fi’ancisco, coinciding with NCTA’s annual convention.
Congress
Minow Promoted to ‘Pike’: New FCC Chmn. Minow
already has demonstrated that “he is going to be a pike
in a carp pond,” Senate Commerce Committee Chmn.
Magnuson (D-Wash.) said approvingly on CBS Radio’s
Capitol Cloakroom.
Commenting on Minow’s “dramatic” NAB convention
speech (Vol. 17:20 pi), Magnuson said the Commission’s
chief “stated a lot of things I had been thinking about —
or maybe I had talked about here & there — and put them
together.” Magnuson followed up the broadcast by insert-
ing the text of Minow’s speech in the Congressional Record.
On the CBS show, Magnuson said that in the past FCC
has “failed to face up to decisions,” that Commission mem-
bers betrayed tendencies to “sweep them under the rug,
just let them go.” It’s “good” to have somebody like Minow
“once in a while,” he added.
At the same time, Magnuson reported he didn’t go all
the way with Minow’s description of TV as “a vast waste-
land.” In the past 2 years, broadcasters “have done an
excellent job” — better than the industry did in the 10
preceding years — “but they had no place to go but up.”
TV Import Check Urged: House Judiciary Committee
Chmn. Celler (D-N.Y.) has introduced a bill (HR-7170)
requiring alien producers of “foreign-made & controlled
programs” to place themselves under U.S. court jurisdiction
before the films are shown on TV here. Celler said his
measure is intended to make the foreign producers subject
to copyright & contract suits by U.S. citizens. The Nevada
state legislature meanwhile called on Congress to enact
legislation to “correct the abuses” resulting from importa-
tion of foreign-made music recordings for TV films pro-
duced here. American musicians need protection from such
“cut-rate competition,” the legislature said.
Sen. Bridges Fears FCC “Threat”: “The clutching
hands of federal bureaucracy,” in the shape of FCC Chmn.
Minow, were cited by Sen. Bridges (R-N.H.) as he inserted
in the May 25 Congressional Record the May 18 column of
David Lawrence which was devoted to a concern with “gov-
ernment dictation” by FCC. In the same issue of the Record,
Sen. Monroney (D-Okla.) reprinted columns & editorials
praising the “courageous & thoughtful” Minow speech—
from John Crosby, Life magazine, St. Louis Post-Dispatch
and Jack Gould.
Broad ETV Aid Urged: The Kennedy administration’s
$25-million federal-state matching-grant plan to aid educa-
tional TV (Vol. 17:21 p8) doesn’t go far enough, Rep.
Rivers (D- Alaska) told the House. He urged that the plan
be broadened by Congress to permit expenditures for
purchase of station sites & buildings, operation & main-
tenance and financing of ETV programming. Proposed
restrictions on use of the grants for equipment purchases
would “seriously circumscribe” ETV development in such
sparsely-populated states as Alaska, Rivers said.
New NBC-TV Series Denounced: NBC-TV’s new
Whispering Smith series is a “mental aberration” which is
“nothing short of frightening,” according to Rep. Monagan
(D-Conn.). He told the House that violence portrayed on
the show is “subversive of the values which we should be
trying to inculcate in our youth.” Congress shouldn’t per-
mit “any calculated cry of censorship to divert us from our
efforts to improve the standards of our radio & TV pro-
grams and to eliminate the active danger” represented by
such shows, Monagan said.
12
MAY 29, 1961
The FCC
Among Minow’s Supporters: Clarence C. Dill, former
chmn. of Senate Commerce Committee (D-Wash.) who
was a major architect of both the Federal Radio Act of
1927 and the Communications Act of 1934, has written the
FCC Chairman: “This comes like a wave of fresh air
across a hot & burning desert and I write to congratulate
you on taking this position ... So many abuses of the in-
tent of Congress in passing that Act have grown up that
I had about given up hope of seeing any reform. The pro-
grams of the great TV chains & of the many local stations
have become so loaded down with violence & murder &
shooting that most people find it preferable to turn off their
TV sets to avoid being deluged with this kind of pictures.
I don’t know whether it will be possible for you & the other
members of the Commission to remedy the situation or not,
but I wish you well.”
Movie Rules Protested: As expected, Hollywood fea-
ture-movie producers aren’t happy about FCC’s proposed
new anti-payola rules as applied to them (Vol. 17:18 p3).
The first outcries against the rules — from Eric Johnston’s
Motion Picture Assn, of America — have been relayed to
FCC Chmn. Minow by freshman Rep. Corman (D-Cal.),
part of whose district lies in Hollywood. Corman wrote
Minow that it would be unfair — and maybe illegal — for the
Commission to require theatrical-film makers to disclose
any payola received in producing movies which are subse-
quently shown on TV.
Agency Session Set: The first plenary sessions of the
Administrative Conference of the U.S., set up by President
Kennedy to devise improvements in regulatory-agency
procedures (Vol. 17:20 pl3), will be held in Washington
June 27. Court of Appeals Judge E. Barrett Prettyman,
designated by the White House to lead the conference, said
the 85-member group will include 21 practicing attorneys
and representatives of the agencies, Senate & House, law
school faculties and state regulatory commissions. All of
the June 27 sessions will be public.
Ex-Comr. Durr’s Car Burned: The automobile of Clif-
ford J. Durr, Montgomery, Ala. attorney long active in
civil liberties cases, was burned by a mob during the riots
last week. He had loaned the car to British writer Jessica
Mitford, wife of Winston Churchill’s nephew, who is writ-
ing for a magazine. She had parked the car and was at-
tending a meeting of Negroes in the First Baptist Church.
Cox Slated for Speech: FCC’s Broadcast Bureau chief
Kenneth Cox and FTC’s TV-radio monitoring chief Charles
A. Sweeny will address the annual Md.-D.C. Bcstrs. Assn,
convention in Ocean City, Md. June 23-24. FCC Chmn.
Minow, FTC Chmn. Paul Rand Dixon and NAB Pres. LeRoy
Collins also have been invited to attend the convention.
FCC Uhf Receiver Bids: For its N.Y. uhf project, FCC
is seeking bids on combination vhf-uhf receivers by June 7.
The Commission wants 100 b&w table models, 15 portables,
10 table color units. For details, contact Chief, Administra-
tive Services Div., FCC.
CPs Granted: Ch. 27, Tulare, Cal., to KCOK Inc. •
Ch. 18, Midland Tex., to Midland Telecasting Co. • Ch.
25, Richland, Wash., to Columbia Empire Bcstg. Corp.,
Yakima.
Medford CP Final : FCC has announced that the initial
decision granting Ch. 10 to Radio Medford Inc., Medford,
Ore., is now final.
Boston Ch. 5 Procedure: With the Boston Ch. 5 case
finally fully out of the courts and back in FCC’s hands, the
Commission has ordered the 3 applicants to file within 60
days briefs supporting their cases. Reply briefs are due
10 days later, after which oral argument before the Com-
missioners will be held. The FCC had decided that WHDH-
TV’s CP for Ch. 5 should be set aside, and that WHDH-TV
and Massachusetts Bay Telecasters be given demerits for
ex parte conduct in another comparative consideration with
Greater Boston TV Corp. A 4th applicant, Du Mont Labs,
dropped out of the case.
OCDM “Reconstituted”: The Office of Civil & Defense
Mobilization, which works with FCC on Conelrad problems
& military allocations, will be transferred to the Defense
Dept, and “reconstituted as a small-staff agency,” President
Kennedy told Congress May 25. He said OCDM (probably
renamed the Office of Emergency Planning) properly
belongs in the jurisdiction of the Defense Dept. — “the top
civilian authority already responsible for continental de-
fense.” The President will make the shift under 1958
Reorganization Plan No. 1. The Kennedy move sparked
speculation as to what will happen about the division of
authority between FCC and the Executive Department in
the allocation of spectrum — but there was no definite in-
formation immediately available.
Paul Revere Cowgill: Former FCC Broadcast Bureau
chief Harold Cowgill, now in private Washington law
practice, continued his circuit-riding warnings to broad-
casters last week by repeating to the Pennsylvania Assn,
of Bcstrs., at State College, the same admonitions he gave
the Illinois Bcstrs. Assn. (Vol. 17:16 p4). He’s scheduled to
address the Florida Assn, of Bcstrs. in Miami Beach during
it June 15-17 convention. Cowgill has been urging that
broadcasters adhere meticulously to the law and FCC rules.
Network Hearing Schedule: FCC’s network hearing,
which resumes in New York June 20 (Vol. 17:21 p9), will
probably take testimony from Eastern producers initially,
running about 2 weeks. Later sessions are expected to wind
up the whole study with appearances by advertisers &
network executives. Witnesses for the June 20 hearing are
to be announced within a week or so.
FCC Picnics: First affair of its kind since World War
II, a picnic for FCC employes & their families will be held
May 30 at Linton Hall Military School, Bristow, Va. This is
also the rendezvous point for the Commission in the event
of emergency evacuation from Washington.
KCOP’s ETV Plan: The way to give ETV a channel in
Los Angeles & N.Y., according to KCOP Los Angeles, is
not to divert a commercial vhf channel to ETV. Rather, it
told FCC last week, the Commission should require each
commercial station to give ETV 1% hours daily.
Violence Again: Among letters of complaint recently
received by FCC regarding violence on TV was one from a
lady in Wauseon, Ohio. She reported that when she in-
formed her 3-year-old son about the death of his uncle,
the boy asked: “Who shot him?”
Technology
FCC Space Parley : Concluding that a joint venture by
common carriers is the best way to handle space communi-
cations, FCC has called all international carriers and per-
tinent govt, agencies to a June 5 conference “for the
purpose of exploring plans & procedures looking toward the
early establishment of an operable commercial communica-
tions satellite system.” Session will be closed to the public.
VOL. 17: No. 22
13
Networks
Off to the Summit: President Kennedy’s Paris meet-
ings with President De Gaulle (May 31-June 2) and Vienna
talks with Premier Khrushchev (June 3 & 4) will get day-
to-day coverage on network newscasts, costing some $300,-
000. And an ambitious schedule of specials will also spiral
the TV budget. ABC-TV has shipped 2 mobile trucks
carrying .25 tons of TV cameras & video-tape recorders to
Paris & Vienna. Ten correspondents, 2 producers, an engi-
neering co-ordinator, and interpreter Nicholas W. Orloff
will be on the scene for ABC. Heading the network’s dele-
gation will be news vp James C. Hagerty, who will person-
ally report on ABC’s 5 special programs in addition to
supervising the over-all network coverage. CBS-TV, which
is also sending a large news staff (9 correspondents, 3 pro-
ducers) will use its own European-based truck and the
facilities of Intercontinental TV, Radio Diffusion, the Aus-
trian Bcstg. Co. and BBC. Beginning May 31, CBS will
have six 30-min. specials on the summit. NBC-TV will field
a 30-man news team, including 7 correspondents, and will
use the NBC-BBC Trans- Atlantic cable film system, Euro-
vision, and Intercontinental TV facilities. Four 30-min.
specials (JFK — Reports No. 3, 4, 5 & 6) will be televised
from June 2-5.
Skepticism About ABC-TV Trend to Live TV : ABC-
TV, long known as the film network, will reverse this repu-
tation and veer to live TV shows next season and in 1962-
63 — said Daily Variety last week. The trade paper quoted
ABC-TV program vp Thomas Moore as its authority. Ac-
cording to the publication, Moore said that an ABC study
recently showed live TV was up 24% in ratings this season,
while film shows were down 2%. There was considerable
skepticism of this entire account in the trade, particularly
when Moore coupled this with grumbling about the soaring
costs of TV film. Asked for specifics, Moore declined to
reveal the identity of any new live shows next season other
than The Steve Allen Hour, nor did he identify 6-7 shows
he was quoted as saying he had scheduled for 1962-63. The
announced 1961-62 schedule is preponderantly film.
Unprecedented Move in Canada: CHCH-TV (Ch. 11)
Hamilton last week asked BBG to revoke the clause in its
license binding it as an affiliate of CBC. Niagara Tele-
vision Ltd. gave no reason for the request in its application
which is expected to be fought hotly by CBC at the Ottawa
hearings. Said CHCH-TV Pres. Ken Soble: “We don’t
want to belong to any network. We just want to offer
viewers some variety and get away from this program
duplication in our viewing area.”
ABC Gets Fat on Metrecal: So successful has the
network-level campaign by Edward Dalton div. of Mead
Johnson been for Metrecal that the drug firm recently
decided to expand its TV budget for the latter half of 1961.
Top sales executives of all 3 networks were invited to Dal-
ton’s Midwest offices to make a pitch — and all 3 complied.
ABC-TV, which has had the Metrecal business so far ($2.5
million in Winston Churchill — The Valiant Years, plus
some participations), got the nod — and the billings. Start-
ing in July, Dalton will spend about $3 million more on
ABC for a total of 300 commercial minutes for the
remainder of the year. During the summer, Dalton will
use Asphalt Jungle, Walt Disney, and The Law & Mr.
Jones. In the fall, the lineup will be The Corrupters, The
New Breed, Roaring 20s, and Cheyenne. Total Dalton
business on ABC during 1961 will therefore be $5.5 million.
Network Television Billings
March 1961 and January-March 1961
For Feb. report, see Television Digest, Vol. 17:19 p6
First Quarter Billings Up 6.2%: Network TV’s January-
March 1961 gross time billings rose 6.2% to $182.5 million
from $171.9 in the like quarter a year ago, reported TvB.
ABC set the pace for percentage gains with a ,20.3%
jump to $47.4 million. NBC also posted a large percentage
gain (10%), with first quarter billings of $68.2 million.
But CBS, trailing NBC in monthly billings since the first
of the year, registered a 5.1% decline for the first quarter,
down from $70.5 million to $66.9 million.
ABC
CBS
NBC
March
1961
$16,577,140
23,085,353
23,920,311
NETWORK TELEVISION
March % Jan. -March
1960 Change 1961
$13,487,460 +22.9 $47,414,630
24,043,799 — 4.0 66,909,058
21,072,164 +13.5 68,154,484
Jan. -March %
1960 Change
$39,424,580 +20.3
70,498,328 — 5.1
61,976,770 +10.0
Total ....$63,582,804 $58,603,423 + 8.5 $182,478,172 $171,899,681 + 6.2
1961 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC Total
Januray $15,898,310 $22,894,855 $23,031,118 $61,824,283
February 14,939,180 20,928,850 21,203,055 57,071,085
March 16,577,140 23,085,353 23,920,311 63,582,804
NETWORK SALES ACTIVITY
ABC-TV
Daytime programming, Mon.-Fri., part. eff. Sept.
Bon Ami (Charles W. Hoyt)
CBS-TV
Dobie Gillis, Tue. 8:30-9 p.m., co-sponsorship eff. Oct. 10.
Colgate-Palmolive (Ted Bates)
CBS Reports, Thu. 10-11 p.m., co-spon. & part. eff. June 8.
Thomas J. Lipton (SSC&B)
Bristol-Myers (Young & Rubicam)
Block Drug (Grey)
Fedders (Hicks & Greist)
Face the Nation, Thu. 10-11 p.m., part. eff. June.
Fedders (Hicks & Greist)
Daytime programming, Mon.-Fri., part. eff. May, June,
Aug. & Sept.
Pillsbury (Leo Burnett) & (Campbell-
Mithun)
Colgate-Palmolive (Ted Bates)
Food Manufacturers (Ted Bates)
A.J.Siris (Saekheim-Bruck)
NBC-TV
It Could Be You, Wed. 10-10:30 p.m., full-spoil, eff. June 7.
Procter & Gamble (Benton & Bowles)
Frank McGee’s Here and Now, Fri. 10:30-11 p.m., full-
sponsorship eff. Sept. 29.
Gulf Oil (Young & Rubicam)
Captain of Detectives, Fri. 8:30-9:30 p.m. part. eff. Oct.
Union Carbide (William Esty)
Saturday Night Feature, Sat. 9:30 p.m.-end, part. eff. fall.
Mabelline (Post & Morr)
Daytime programming, Mon.-Fri., part. eff. June & fall.
Norwich Pharmaceutical (Benton & Bowles)
Miles Laboratories (Wade)
National Velvet, Mon. 8-8:30 p.m.; Bullwinkle, Sun. 7-7:30
p.m.; part. eff. fall.
General Mills (BBDO; D-F-S)
Daytime programming, Mon.-Fri., part. eff. fall.
General Mills (D-F-S; Knox, Reeves)
14
MAY 29, 1961
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyat* Building
Washington 5, D.C.
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ALBERT WARREN, Chief
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NEW YORK BUREAU
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New York 22, N.Y.
Plaza 2-0195
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Ward L. Quaal, vp-gen. mgr., WGN Inc. Chi-
cago, promoted to exec, vp-gen. mgr. Carl J. Meyers, en-
gineering mgr., WGN-TV & WGN, named a vp.
Sherman Adler named asst, daytime sales mgr., ABC-
TV, succeeding Peter Reinheimer, appointed an account
exec, on the Eastern sales staff . . . George M. Rogers Jr.,
ex-NBC-TV mgr. of the Jack Paar and Dave Garroway
shows, appointed vp-gen. mgr., Product Services Adver-
tising Agency . . . Jim Early named news editor, WLOS-
TV Asheville, N.C., succeeding Leo Willette, who has
joined WWL-TV New Orleans.
J. Robert Gulick, asst. gen. mgr., WGAL-TV Lancas-
ter, Pa., named pres., Pa. Assn, of Bcstrs. . . . Jerome R.
Reeves, KDKA-TV (Pittsburgh) gen. mgr., elected pres.,
Pittsburgh Radio & TV Club . . . Richard S. Salant, CBS
News pres., named an honorary life member of RTES on
his retirement as pres, of the organization.
Johnston F. Northrop resigns as admin, vp & treas.,
Corinthian Bcstg. Corp., to join Electric Bond & Share De-
velopment Corp. as vp . . . Arthur C. Elliot named a vp,
Harrington, Righter & Parsons . . . Thomas (Tom) B. J.
Atkins, ex-supervisor of national selective sales for CBC,
named sales mgr. for Canada’s new CTV Network.
Edward F. Kenehan named exec. secy, of National Assn,
of FM Bcstrs., continuing as member of Spearman &
Roberson, Washington legal counsel for NAFMB . . . Tim
A. Cross, Rediffusion pres., elected pres., National Com-
munity Antenna TV Assn, of Canada; Jean Beauchemin
appointed vp . . . Norman Boggs elected chmn., Southern
Cal. Bcstrs. Assn.; Robert Light, pres.; Charles Hamilton,
vice chmn.; Robert Sutton, secy.; Ernest Spencer, treas.
. . . Allan F. Conwill, ex-Willkie, Farr, Gallaher, Walton &
Fitzgibbon, N.Y. law firm, named SEC general counsel, suc-
ceeding Walter P. North who becomes asst. gen. counsel.
FCC Chmn. Minow was joined by his wife and 3 young
daughters last week; they came from Chicago suburban
home, moved into Washington house . . . William L. Put-
nam, pres.-gen. mgr., WWLP Springfield, Mass., recently
aided in the rescue of 2 mountain climbers stranded for
several hours on a cliff on Cannon Mountain, N.H. . . .
Frank Stanton, CBS Inc. pres., named a trustee of RAND
Corp., replacing H. Rowan Gaither Jr., who died recently
. . . Walter Cronkite awarded American Democracy Award
of Roosevelt U., Chicago.
Meetings Next Meek: International Communications
Workshop (June 5-16). Sponsored by religious groups
including World Commission for Christian Bcstg. and
American Jewish Committee. U. of Southern Cal., Los
Angeles • N.C. Assn, of Bcstrs. convention (8-9). Speak-
ers include Clair McCollough, NAB Joint Boards chmn.; J.
Leonard Reinsch, President Kennedy’s TV-radio advisor.
Durham • Western Assn, of Bcstrs. annual meeting (8-
10). Don Jamieson, Canadian Assn, of Bcstrs. pres., will
speak. Banff Springs Hotel.
TV-Radio Scholarship: The Jefferson Standard Bcstg.
Co. (WBTV & WBT Charlotte, N.C.; WBTW Florence,
S.C.) has awarded its annual Jefferson Standard Founda-
tion Scholarship for TV-radio study at the U. of N.C. to
Harrell H. Stevens Jr., a senior at Williams High School,
Burlington, N.C. The scholarship, valued at $2,500, covers
the undergraduate course & 2 years of specialized study
in the creative aspects of TV & radio.
Law Firm Merger: The Washington TV-radio law
firms of Scharfeld & Baron and Paul M. Segal have joined
forces, headquartering at 816 Connecticut Ave. NW. Part-
ners are Arthur W. Scharfeld, Segal, Theodore Baron
and Arthur Stambler. Bernhard Bachhoefer is counsel,
Robert Jacobi associate.
Storer Donates “Fun Day” Trophy: A $3,000, 4-ft.
sterling silver cup is being donated by Storer Bcstg. Co.
to RTES as a permanent golf trophy for the society’s an-
nual ‘Fun Day.” The Storer Cup, a colonial Georgian-
period urn, with black ebony base, was hand made in New
England over 80 years ago.
Mel Wright, mgr., elected pres., Skyline Network (KID-
TV Idaho Falls, KLIX-TV Twin Falls, both Idaho; KXLF-
TV Butte, KOOK-TV Billings, KFBB-TV Great Falls, all
Mont.; Joseph S. Sample, KOOK-TV, elected secy.; W. C.
Blanchette, KFBB-TV, elected secy.; A. W. Schweider,
KID-TV, treas.
Bob Hope Medal Voted: Legislation authorizing Presi-
dent Kennedy to give comedian Bob Hope a gold medal as
“America’s most-prized Ambassador of Good Will” (Vol.
17:21 p7) has been passed by the Senate, which set a
$2,500 cost limit on the award.
Wisdom for Our Time: The 2nd book based on NBC-
TV’s Wisdom series, is edited by James Nelson and con-
tains conversations with 22 of the distinguished men &
women interviewed. (W. W. Norton & Co., 266 pp., $4.50.)
Blackburn & Co., media broker, has moved to RCA
Bldg., 1725 K St. NW, Washington (Federal 3-9270).
Obituary
Joan Davis, 53, TV-radio comedienne and star of the
TV syndicated series I Married Joan, died of a heart
attack May 23 in Palm Springs, Cal. After playing in
vaudeville & the movies, she entered radio in 1941 as a
guest on Rudy Vallee’s show, took over the show when he
entered the Coast Guard in 1943, and for a 4-year period,
had a $1 million-a-year contract with NBC for playing
the proprietress of The Sealtest Village Store. Surviving
are her mother and daughter Beverly, who appeared as
her sister in the TV series.
E. B. Jeffress, 75, pres, of the Greensboro (N.C.) News
Co. (W'FMY-TV Greensboro and newspaper properties),
died May 23 in Chapel Hill. He was mayor of Greensboro
from 1925 to 1929 and represented Guilford County in the
N.C. general assembly. Surviving are 2 sons, 3 daughters
and 10 grandchildren.
VOL. 17: No. 22
15
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
TV HEADED FOR RECORD MAY SALES: There's been a definite pickup in TV sales this
month, and there's a good chance that distributor sales to dealers — the figures scanned most anxiously by the
trade — will set a new unit record for the month of May. Just about every manufacturer is sharing in the sales
rise, although some are feeling it far more than others.
That's the word from Chicago, where we talked with TV set makers at the EIA convention last week,
and from Miami where RCA & Sylvania were showing their new lines.
But nobody in trade is swooning with delight at the business improvement. And for these reasons:
(1) Inventories at all levels are so low (Vol. 17:21 pl7) that any movement at retail is bound to be
reflected more strongly than usual throughout distribution channels as depleted pipelines are partially refilled.
(2) Sales are heavily concentrated among lower-priced sets, reversing trend of recent years to higher-end
merchandise. (3) Industry seems to have gone hog-wild on 19-in. sets, and despite tight inventory situation,
trade is full of liquidations, dumps and cut-price deals.
Almost everybody expects pickup to continue, with much better business in fall. There's some hope
for firming of prices — for an end to what Zenith's Leonard Truesdell calls "manufacturing discount houses" —
with this uptrend.
TV inventory control has been good, on industry-wide basis. But imbalances do exist (such as the top-
heavy emphasis on 19-in. sets) and the trade is still making efforts to correct this. For example, Sylvania out-
lined to its distributors last week a new marketing policy foreswearing deals and price-for-price's sake, stress-
ing upgraded quality.
List prices of both RCA & Sylvania lines shown last week were comparable with last year's — slightly
on the higher side, if anything. Although Admiral's line, shown the week before (Vol. 17:21 pl8), begins at
lower levels than last year, most model-for-model comparisons show little price change.
Position & success of color in market next fall & winter is still a question-mark. Only one thing is
certain now: Every major manufacturer will be in color by year's end — and that includes Motorola, Philco and
Westinghouse — despite protestations to the contrary. There's been a parade of manufacturers to RCA's Indian-
apolis hq in the last few weeks, and the entry of all the majors is now so likely — in the view of several indepen-
dent industry sources in a position to know — that you can consider it a reality.
Sylvania probably will be next rider on color bandwagon. Sylvania Home Electronics Pres. Peter J.
Grant put a spark into the company's distributor convention at Miami's Eden Roc hotel last week by holding
an unscheduled closed-door session on color, presumably to sound out distributor sentiment. Sylvania's
announcement will come around June 15.
While Sylvania pondered, RCA was beating its own color drum just a few doors down the street at
the Fontainebleau, for its Eastern distributors & their best-selling color dealers. The occasion was part 2 of
RCA's 2-step introduction of its 1962 TV line, encoring the premiere showing in Las Vegas the preceding week
(Vol. 17:21 pl8). A surprise speaker was RCA Pres. John L. Burns, who was in Florida for the May 25 dedica-
tion of the corporation's new Palm Beach data-processing facility. He took a delay enroute at the Fontaine-
bleau for a few words & some startling predictions.
"Color TV sales at retail will approach $25 billion over the next 10 years," he forecast. "During this
period, the total TV industry's annual dollar volume will achieve a rate of practically 3 times its current $ 1.2-
billion volume. Color TV is the greatest 'New Frontier' facing American business. Its potential is greater than
any consumer product on the American scene."
16
MAY 29. 1961
Burns' audience accepted the S25-billion forecast quietly. His prediction requires average annual
sales of $2.5 billion, beginning this year. Best estimate for 1961 color sales: 250,000 units. At RCA's estimated
average selling price of $750, the 1961 volume should be under $200 million. Burns later suggested that the
industry may well sell an average of 5 million color sets annually at average price of $500 each.
For details of new RCA & Sylvania black-&-white lines, see p. 18.
El A PLANS FM STEREO CAMPAIGN: All-industry action to explain FM stereo multiplexing to
dealers, FM stations — and eventually the public — was approved by EIA last week. It's a hurry-up job, and
the Consumer Products Div., headed by Motorola's Edward R. Taylor, hopes to have a "fact book" ready for
distribution by the opening of the Music Show July 16 in Chicago.
Purpose of drive will be to head off consumer confusion before it has chance to start — by giving
dealers & stations information on how best to represent FM stereo to public. Book will be distributed by EIA
member firms to all FM stations and radio retailers <S distributors, who will be given opportunity to order
copies at cost if they wish to circulate them directly to listeners or customers. Plan was proposed by Division's
Radio Committee, headed by Orphie Bridges, Arvin.
Warning to radio manufacturers was issued by Consumer Products Div. in its annual report, when it
cautioned set makers against "rushing on the market with unsatisfactory & untested products which could
seriously damage this market before it fairly opens." FM stereo, which promises to open a "substantial
market," puts consumer-electronics industry in an "optimistic frame of mind," report said, and Taylor pre-
dicted 1961 TV-radio-phono sales "will equal, and may slightly exceed 1960 levels."
Other significant EIA convention actions:
Elimination of retail sales statistics was voted by Consumer Products Division. Covering TV, radios
& phonos, this data had been collected on sampling basis at cost of more than $100,000 annually. Many in
industry had considered these figures less useful — & less accurate — than distributor-to-dealer sales statistics,
which will be continued. Retail sales figures will be discontinued in June.
That consumer-electronics advertising code — in preparation since last September (Vol. 16:38 pl6) —
was stymied by a disagreement between EIA's Consumer Products Div. and its Law Committee, presumably
fearing possible antitrust implications of the code, which is designed to present abuses in advertising of TV,
radios & phonos. Taylor pointed out that code is "practically a carbon copy" of the code now in use by Amer-
ican Home Laundry Mfrs. Assn., and took his Division's fight to EIA's Board of Directors, which took no action.
Continued alarm over rising tide of imports was expressed at convention, the Association's Small
Business Committee warning that small manufacturers are "in the most vulnerable position." The Import Com-
mittee, under Robert C. Sprague, approved an ad campaign to be administered by Henry J. Kaufman agency
of Washington, including pamphlets, filmstrips, direct mail, posters & billboards to inform employes, cus-
tomers, stockholders and general public of impact of imports. EIA Pres. L. Berkeley Davis, re-elected for
another year, cautioned in his annual report that imports now threaten new segments of electronics industry,
and "the consequent threat to employment, to our economy, and to the industry's capability for meeting
defense requirements is more serious today than ever before." The Board took no action on the Import Com-
mittee's ad campaign plan, will take it up at September meeting.
Proposal to reorganize EIA to meet inroads of independent "splinter" organizations was tabled for
more discussion. The plan discussed at convention provided for a dozen semi-autonomous divisions oriented
to specific products — almost separate trade organizations in themselves. Board of Governors would be sharply
reduced in size and its jurisdiction would be limited to "matters of broad interest" which couldn't be handled
by divisions because they cross product lines. Proposal envisioned increase in PR activities to develop strong
industry image — including possibility of building "a showplace for the industry." There was considerable dis-
agreement over proposal for product-oriented divisions to replace the present market-oriented groups.
Electronics industry will set new production record of $10 billion or more for 1961 (vs. $9.75 billion in
1960), Pres. Davis said in his annual report. He warned that future advances in industry will be made with
"some dislocations & perhaps some casualties," and stressed the need for the industry to proceed cautiously
but with daring & imagination in the years ahead."
For other EIA convention actions, see p. 20.
VOL. 17: No. 22
17
PARTS SHOW LAUNCHES FM STEREO ADAPTERS: The nation's component hi-fi man-
ufacturers showed they were ready — well, almost ready — for FM stereo multiplexing last week. At the Elec-
tronic Parts Distributors Show in Chicago, adapters to convert monaural tuners to stereo were displayed by
12 manufacturers at prices from $29.95 to $89.50. And there were as many different opinions on FM stereo
sales, timing, adapter guality and construction as there were manufacturers.
There was agreement, however, that stereo FM eventually will revitalize the hi-fi business. Part dis-
tributors attending show expressed varied degrees of interest, and most manufacturers reported good batch
of advance orders for stereo adapters & stereo timers — even though nobody knows for sure how soon which
stations will be broadcasting stereo. Generally, big-city parts jobbers expressed greatest interest, and sev-
eral told us they had already had inquiries from consumers about FM stereo multiplex equipment.
GE began pilot production last week on its first multiplex adapter — a self-powered unit at $39.95 list
— and had engineering & sales personnel present to answer questions of manufacturers & distributors about FM
stereo. GE said it is supplying adapters to other manufacturers; and it presumably is looking for more original-
equipment manufacturer business. The adapter it displayed was designed specifically for GE stereo consoles,
and the company's literature described it as a "unit used to deliver a stereo radio signal from a tuner having
suitable characteristics." In trade ads at the Parts Show, GE raised the question of "the feasibility of a single,
low-cost 'universal' adapter" — but didn't answer it. S ome other manufacturers showed "universal" adapters,
but most specified that their adapters were designed sp ecifically for their own sets.
Manufacturers were divided into 2 schools of thought about adapters & multiplex tuners — and each
lost no opportunity to propagate its own faith: (1) There is the multiplex-in-a-hurry school which can deliver
in 3 weeks or less, has equipment design already frozen, has tested it with own prototype transmitter and is
out to have receivers in field by time first stereocasts start. (2) The take-it-easy school wants to wait until
broadcasts are in progress, for thorough field-testing; some have encountered difficulty obtaining certain spe-
cialized parts — such as coils — which are now in heavy demand.
GE seems to be on both sides of fence, at least to casual observer. Although already producing
| adapters, it's taking ads to warn the trade: "GE believes that this is a time to make haste slowly. The healthy
development of FM multiplex — and particularly the marketing of adapters — demands the resolution of several
problems." Among them: Coordination of marketing with local FM-station activity; feasibility of "universal"
adapter; functional controls; self-powered or set-powered; how low a satisfactory adapter can be priced.
There's disagreement on all of these points — and that is bound to cause consumer confusion. EIA's
consumer-education campaign on FM stereo (see p. 16) — if it's effective — may come in nick of time. For differ-
ent approaches to FM stereo taken by 12 manufacturers, see p. 19. For a report on the expected boom in
antennas, tape recorders & multi-set couplers as result of new FM stereo market, see p. 20.
TV-RADIO PRODUCTION: EIA statistics for week ended May 19 (20th week of 1961):
May 13-19 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 120,541 113,937 113,976 2,060,494 2,320,729
Total radio 302,706 291,062 324,021 5,586,058 6,652,283
auto radio 100,841 96,811 112,129 1,753,502 2,604,536
Zenith Quits EIA: Although Zenith quietly pulled out
of the electronics manufacturers’ group last February, the
big Chicago manufacturer remains in EIA’s statistical pool
— continuing to supply information on production & factory
sales and continuing to receive industry-wide figures. Al-
though EIA has lost Zenith — for reasons not disclosed —
there’s a chance it will gain Admiral. The latter company,
which had been the largest non-member consumer-elec-
tronics manufacturer, has been discussing membership with
EIA, it’s understood, and conceivably could become a
member at next September’s fall meeting. Admiral recently
joined EIA’s statistical pool, supplying its own figures and
receiving EIA marketing data in return. Previously,
Admiral’s production & sales figures had been estimated by
EIA’s Marketing Data Dept., along with those of smaller
non-member firms which don’t supply EIA with figures.
Wiesner Pleads for Scientists: The nation needs 12-
15,000 additional scientists yearly instead of the 6,000 it’s
getting, Dr. Jerome B. Wiesner asserted last week as he
accepted EIA’s 1961 medal of honor in Chicago last week.
President Kennedy’s chief scientific advisor also termed
electronics “the backbone of the technology which sup-
ports our nation” and a “mainstay” of its civilian economy.
He’s on leave as dir. of MIT’s research lab of electronics.
New Plants & Expansions: GE has opened a $3-million
distribution center for TV & appliance parts in New Con-
cord, Ohio. The center employs a computer to speed order
handling and to control inventory • Motorola has opened
a 307,000-sq.-ft. addition to its Phoenix semiconductor-
manufacturing plant • Sylvania’s Parts Div. has formally
begun operations at its new 20,000-sq.-ft. production plant
for welded components in Warren, Pa.
in
MAY 29, 1961
More about
RCA’S & SYLVANIA’S NEW TVs: Nothing startlingly new
or excitingly different in TV styling or design was
unveiled by RCA or Sylvania in their 1962-line show-
ings in Miami Beach last week (see p, 15). This ap-
pears to be an in-between retooling year — a year for
dressing up models, adapting competitors’ most salable
1961-62 features, catching up with public preferences
& demand.
At the Eden Roc, Sylvania introduced its distributors
to its first home-entertainment center in 5 years — a $699
unit complete with TV, stereo, AM-FM and multiplex
jack. Sylvania also caught up with the industry swing
bonded tubes, automatic brightness & contrast control.
Highspots of RCA’s new b&w line, shown to Eastern
distributors at the Fontainebleau: Coming “Velvetone”
bonded tube, automatic brightness & contrast control.
Neither company showed FM multiplexing equipment
or adaptors; both held to their standard warranty pro-
gram of 90-day protection on parts, none for labor.
RCA Introduces 31 New Models
RCA’s 1962 b&w TV line embraces 31 new models: A
17-in. portable, a 19-in. portable, four 23-in. tables; four
23-in. consolettes; seventeen 23-in. consoles; four 23-in.
TV-AM/FM-stereo combos. Suggested prices range from
$149 for the 17-in. portable (RCA’s lowest-ever 17-in.) to
$660 for the Haviland, a Danish modem combination.
Each of the new models uses RCA’s “New Vista”
tuner; 12 of the high-end sets have the “Magic Eye” auto-
matic brightness & contrast control (d la Magnavox, Vol.
17:3 p22); and fourteen 23-in. TVs above the $300 bracket
employ Coming’s Velvetone glare-proof bonded picture
tube. RCA also showed a refined “Wireless Wizard” re-
mote control with a “master off.” RCA Sales Corp. market-
ing vp Raymond W. Saxon said the new remote “introduces
for the first time volume adjustment, either louder or
softer, through the complete range of sound levels.”
RCA’s 1962 line also carries over three 19-in. port-
ables and two 23-in. Henredon consoles.
Also introduced at the Fontainebleau was RCA’s 1962
stereo line, highlighted by 2 “Hutch”-styled consoles
priced at $595 and a low-priced stereo console (Mark
XVIII) which at $159.95 is $20 under the previous starting
price for consoles.
Product planning & development vp Bryce S. (Buzz)
Durant said that a multiplex adapter will be available be-
fore Labor Day, told us the maximum price should be $30.
He also told us that RCA is continuing its reverb kits for
the new line, but forecast that “reverb will be forgotten a
year from now.”
On the question of an RCA 33-rpm-only phono, Durant
said the company had no plans, noted that “cost of adding
additional speeds is only about 50^ each at factory.”
Announced (but not shown or demonstrated) for fall
availability was a new line of tape cartridge recorders —
“the lowest priced instruments ever offered by RCA,” ac-
cording to Saxon. No prices were quoted, but Saxon told
us “we’re shooting for a starting price [for mono units]
of under $100.” The line will have mono & stereo versions,
will feature an adapter to permit reel-to-reel operation.
The new recorders will have both 1-7/8 & 3-3/4 inch-per-
second speeds.
The RCA distributors, and their selected color dealers,
also saw the East Coast showing of RCA’s new color TV
line (Vol. 17:21 pl8). The demonstration included a $1,000
self-contained closed-circuit “broadcaster” for in-store
demonstrations of color. The device transmits from 6 color
slides, feeds a picture to the screen that can be tuned for
color, tint, etc. Durant said RCA is testing dealer & dis-
tributor interest in the demonstrator; if they give it the
green light, RCA will build units, on a share basis with dis-
tributors, for bicycling among color dealers.
Sylvania Introduces 17 New TVs
Sylvania showed its distributors 17 new TV models
ranging in price from $179.95 (for a 19-in. portable) to
$699.95 for its new home-entertainment center. The new
line also carries over, on open list, Sylvania’s $159.95 17-
in. Dualette. With one exception, the new TVs feature
bonded shield “Velvetone” picture tubes. The loner: A 19-
in. portable (Model 19T12) carried on open list.
Most of the new TVs use Sylvania’s “Flexi-core” trans-
former-powered chassis. Home Electronics Corp. Pres.
Peter J. Grant said Sylvania’s portables & 19-in. table
models will continue to use silicon power rectifiers; the com-
plete 23-in. line is expected to be transformer-powered
within 6 months.
The new line embraces one 19-in. portable; three 19-
in. tables, one 23-in. table; ten 23-in. consoles; 2 home-
entertainment centers. The new multi-function remote
tuner is available on 4 deluxe models. Among the features
emphasized by Sylvania: A new-type picture tube & im-
proved electron gun which increase contrast & brightness
by 20%; a “super-distance” tuner for improved fringe-
area reception.
Sylvania also introduced 4 portable stereo phonos
ranging in price from $79.95 to $149.95. “Unlike most
manufacturers, we can say these phonos are made in our
own plant,” Grant told us.
Distributors at the Eden Roc sessions also heard that
Sylvania plans to close all of its existing branch opera-
tions in favor of independent distribution. By the end of
this year, the company expects that all of its home-enter-
tainment products will be marketed exclusively through
independent distributors.
* * *
New Models: Westinghouse, two 19-in. portables with
“Attache styling,” one with open list, the other at $189.95,
both carrying 90-day parts & labor guarantee • Emerson,
5-tube radio, finished front & back, at $14.88, clock radio
at $19.88, with step-ups at $17.88 & $22.88.
RCA Dedicates Florida “Brain” Plant: Pres. John L.
Burns last week officially dedicated RCA’s $4-million data-
processing center at Palm Beach by turning over to Chase
Manhattan Bank Chmn. George Champion the first 301
system produced there. The computer system was turned
out 2 months ahead of schedule. Commented Burns: “Only
2 years ago RCA delivered the nation’s first business solid-
state electronic data-processing system. Last year, we
moved into 3rd place among the major computer manu-
facturers, in terms of the dollar sales value of commercial
systems shipped in 1960.”
Color TV An Eye Saver? A joint 16-month study by
N.Y.’s Optometric Center and the Pa. State College of
Optometry has produced new support for color TV. Hued
TV is easier on the eyes than the b&w type, says Vision
Conservation Institute in a preliminary report based on the
study. Furthermore, the report continues, color TV may
prove helpful in detecting vision deficiencies, because view-
ing TV or movies in color reveals unsuspected farsighted-
ness or myopia.
VOL. 17: No. ?.?.
19
More about
FM STEREO AT PARTS SHOW: Component hi-fi manufac-
turers at the Parts Show expressed all shades of
opinion about FM stereo adapters & tuners (see p. 17).
Some featured them prominently, operating from
prototype transmitters, and actively solicited orders.
A few kept them under the counter, showing them only
on request, then urging px*ospective customers to wait.
Designs varied widely, as did controls. A few adapters
featured “dimension” control, which varies the apparent
channel separation; others had gain or “level” control.
It’s unlikely, however, that extra controls will be used in
adapters for console stereo-phono units; this seems to be a
special for the knob-happy super-critical component-hi-fi
bug. All of the adapters shown were designed for stereo-
phono rigs which already have 2-channel amplifiers & 2
speaker systems.
Here’s a rundown on the FM stereo adapters & tuners
shown at the Parts Show, with brief comments:
GE — Two-tube self-powered adapter designed to plug
into GE consoles, with 4 cord connections, no controls. This
one (list $39.95) is in pilot production at the Audio Prod-
ucts Section plant in Decatur, 111. Also shown: Develop-
mental adapter, in own cabinet, at $59.95.
Bogen — Self-powered adapter for Bogen tuners, at
$G9.95, with 2 controls: Power on-off and audio level; ship-
ment in July. Also showed complete AM-FM-multiplex
receivers (less speakers) at $399.95 & $299.95; FM-AM-
multiplex tuners at $269.95 & $199.95.
Harman-Kardon — Plug-in adapters for Harman-Kar-
don tuners at $39.95 (June delivery) & $49.95 (late June),
self-powered adapter at $59.95 (July). All adapters have
dimension control.
Bell Sound Systems (Thompson Ramo Wooldridge) —
Plug-in one-tube adapter for Bell line will sell for $39.95,
self-powered one “for any Bell units and most others” at
$59.95. Will produce “as quickly as we can get parts” —
but there’s a jam-up in certain critical components. No
dimension control.
Sherwood — 2-tube plug-in adapter for Sherwood tun-
ei's, $49.50, shipments beginning in 3 weeks; 4-tube self-
powered adapter “designed to work with a variety of FM
tuners,” including tuner modification parts, $69.50. FM-
multiplex 64-watt receiver (less speakers), $299.50; FM-
multiplex tuner, $160.50; FM-AM multiplex tuner, $179.50
— all available in July. No dimension control.
Dynaco — This kit-maker will offer a 2-tube plug-in
adapter for its own sets at about $29.95, but a spokesman
told us: “We will delay as long as possible; we want to
wait until stations are on the air and we can improve the
design; we won’t deliver before October.” The company
distributed a mimeographed warning against haste, ex-
pressing doubt that a “universal” adapter can be developed
and venturing the opinion that “a very high percentage” of
existing FM tuners can’t satisfactorily be adapted.
EICO — This kit-maker showed a developmental sample
adapter with “stereo beacon” which indicates whether
stereo broadcast is on the air. The company will not
announce plans & prices until stations are stereocasting.
DeWald — “Stereo-Plex” self-powered adapter at $59.95
has controls for off-on, mode (stereo & mono) and level,
with 2 multi-function tubes. The company is taking orders
for delivery in 8 weeks.
Eric Electronics (Santa Monica, Cal.) — Adapter using
one GE Compactron multi-function tube is due for market-
ing June 1 at $39.95 (slightly higher in the East).
Fisher — Reports “tremendous demand” for its $89.95
self-powered adapter with dimension control & Stereo
Beacon (already described in Vol. 17:20) ; deliveries in June.
Shell Electronics (Westbury, N.Y.) — Adapter for own
tuners, $39.95; self-powered, $49.95; production to start
by end of June.
Majestic International — Demonstrated adapter made
by Crosby Teletronics for Grundig sets, with “target date”
of June 15. With 2 controls, the unit has 3 tubes plus recti-
fier. No price was given, but Crosby’s own adapter is
scheduled to sell for $69.50 (Vol. 17:21 p20).
* * *
Zenith Shares Stereo Data : FM stereo multiplex trans-
mitting equipment installed by Zenith’s WEFM Chicago
was described & diagrammed in a mailing sent last week
to all FM stations by Zenith Sales Corp. In a covering
letter, PR dir. Ted Leitzell promised to co-operate with the
broadcasting industry “to help all of us get stereo FM off
to the best possible start.” Zenith has applied to FCC
for approval of WEFM’s stereo multiplex equipment. GE
has a similar application pending for a prototype of the
FM station stereo gear it plans to produce.”
Admiral’s Orders are Heavy: Orders from dealers at
Admiral Sales Corp’s sales meetings in Las Vegas are
exceeding last year’s rate and Pres. Carl E. Lantz pre-
dicted last week that the volume will easily top last year’s
$20 million in orders placed at similar meetings in Miami
& Las Vegas. The first 3 of 4 meetings this year resulted
in orders of $16 million. “In talks with scores of dealers
from all sections of the country,” Lantz said, “it is ap-
parent that business is picking up in encouraging fashion
in all product categories.” Admiral’s target for radio
production this year is a million units, he added.
General Mills Forms Electronics Group: All electronics
& allied operations within the General Mills organization
will be combined with 2 wholly owned subsidiaries into a
General Mills Electronics Group, directed by corporate vp
Richard A. Wilson. The 2 subsidiaries are Chicago-based
Magnaflux Corp. and Daven Co., Livingston, N.J. Pres.
C. H. Bell said the new operation reflects the company’s
policy of diversification, will have major facilities in Min-
neapolis, Los Angeles, Chicago, Livingston, N.J. and Man-
chester, N.H.
Philco Gets $35.8-Million Contract: Air Force award is
for the continued development of command & control
subsystems for space & satellite programs. The contract
establishes Philco as an associate prime contractor on work
it originated in 1957 as a Lockheed subcontractor.
Texas Instruments’ Stereo Amplifier: Built “to prove
the feasibility” of fully transistorized stereo systems, the
TI circuit design is now being demonstrated to audio man-
ufacturers throughout the industry. TI says it will provide
20 watts of sine wave power per channel from a distor-
tionless amplifier circuit.
Collins’ ETV Microwave: Engineered for operation in
the radio frequencies recently authorized by FCC for edu-
cational institutions, the microwave system is intended
for closed-circuit transmission of ETV programs. Multi-
ple-channel systems also are available. Descriptive bro-
chure is available from Collins’ Texas Div., 1930 Hi-Line
Drive, Dallas.
Symphonic Shows New Line: The TV-phono company
holds the first of a series of regional meetings May 29-31
at the Riviera Motel, Atlanta, for Southeastern distributors.
XU
MAY 29, 1961
.Iforp about
EIA CONVENTION ACTIONS: Concern over imports again
was a dominant theme among EIA members as they
met in Chicago’s Pick-Congress Hotel last week
for their annual convention (see p. 16). Imports Com-
mittee Chmn. Robert C. Sprague predicted that imports
of Japanese radios & radio parts in 1961 would exceed
those of 1960 despite a slow start. “Increases are also
expected in other categories of Japanese electronic
shipments,” he added, “particularly in TV receivers”
(4,600 were imported in the first 2 months of 1961 vs.
10,000 for all of 1960) .
The EIA Board approved the legislative objectives of
the Trade Relations Council, a private organization, in-
cluding safeguards on an industry-by-industry basis
against “destructive” imports.
Among other EIA convention highlights:
(1) L. Berkeley Davis, GE, was re-elected president.
Leslie F. Muter, the Muter Co., was named to his 26th
term as treasurer. Other officers & directors were re-
elected, except for these replacements: L. M. Sandwick,
Pilot Radio, was named a director, succeeding Leonard
Truesdell, of Zenith, which no longer is an EIA member;
also elected to the board was G. B. Mallory, pres, of P. R.
Mallory & Co., succeeding the late Ray F. Sparrow, also
of P. R. Mallory. George W. Keown, Tung-Sol, became
chmn. of the Tube & Semiconductor Div., succeeding Wil-
liam J. Peltz, Philco; Gerald Tuttle, American Bosch
Arma, became dir. of the Industrial Relations Dept., suc-
ceeding Theodore Hoffman, Hoffman Electronics; Thomas
P. Collier, Motorola, heads International Dept., succeeding
Harvey Williams, Philco.
(2) The Board of Directors approved a 12-point tax
program, including repeal of excise taxes on TV-radio
equipment, opposition to state taxation of out-of-state busi-
ness, and legislative stands on depreciation, foreign in-
come, prepaid income, withholding of tax on dividends &
interest.
Electronics Conference Set: The Commerce Dept.’s
Business & Defense Services Administration will bring in 45
electronic industry executives to Washington for National
Defense Executive Reserve conferences May 30-31. BDSA
said the “shirt-sleeve” sessions will outline government re-
sponsibilities members of the group will be expected to
undertake in the event of a national emergency.
Turin Show Opens: More than 70 U.S. companies are
represented in the U.S. exhibition at the Turin Centenary
Exposition. Its “Italia ’61” theme is “Technological Pro-
gress in Industry — Man & Communications.” One U.S. dis-
play features TV & radio in lighted panels demonstrating
networks linking air routes, cables, railroads, seaways,
highways; another demonstrates satellite communications.
The Turin show will continue through Oct. 31.
Transistor Research Reported: A new Commerce Dept,
booklet — Semiconductors: U.S. Production & Trade — ■
details data gathered by the Business & Defense Services
Administration from 60 manufacturers of transistors,
crystal diodes and related devices. BDSA estimates that in
1959 — latest year for which figures are available — research
& development in the fields cost $70 million, with private
industry underwriting $54 million of the total. Copies at
15«f are available from any Commerce Dept, field office or
from the U.S. Govt. Printing Office, Washington 25.
Wore a bout
New Markets, New Products: The advent of FM stereo-
casting (see p. 17) will be responsible for a boom in acces-
sories and hi-fi equipment, in the opinion of manufacturers
exhibiting at the Parts Show in Chicago last week.
Take antennas, for example. In recent years there’s
been increasing demand for outdoor FM antennas — and
these were displayed prominently at the show. But antenna
makers now believe that multiplexing will vastly increase
their market potential. Stereo broadcasting carries only
about two-thirds as far as monaural FM broadcasting —
bringing the fringe area as close as 20 miles from the
station in some cases.
Other accessories — such as multi-set couplers, to per-
mit the hookup of FM sets to TV antennas — were also being
plugged hard. Jerrold, Winegard and Blonder-Tongue all
were pushing antenna-mounted preamplifiers, not only for
TV but for FM. And Jerrold introduced a low-priced “FM
Range Extender” preamplifier designed to recoup the loss
in FM range due to stereo multiplexing.
Tape recorder manufacturers were looking to FM
stereo to push sales. Ampex Audio mgr. Herbert G. Brown
predicted “an unmatched boom” in recording equipment
during the next IV2-2 years, since it will soon be possible
for “the home recordist to tape professional stereo directly
from the air.”
With the coming boom in mind, Bell Sound introduced
an extremely compact cartridge-tape stereo recorder (using
the RCA-type tape cartridge), completely equipped with 2
microphones & dual amplifiers & speakers, at $199.95 list.
A monaural version is priced at $139.95.
Automobile FM radio seems to be enjoying a minor
boom, with several new models shown, a complete FM-AM-
SW combination auto-portable set by Grundig-Majestic,
and car FM tuners by Eric Engineering ($69.95) and
Kinematix ($89.95). Ward Products displayed “the first
true FM auto antenna.”
The biggest other major new-product trends at the
Parts Show were in the fields of citizens band radio equip-
ment and intercom systems, with an unusually large
amount of new equipment being shown. In the field of
industrial & institutional TV, 2 foreign-made closed-circuit
vidicon camera systems were shown — the German-made
Grundig (by Majestic International) and the Dutch-made
Philips (Norelco).
Emerson’s Uruguay & Peru Licensees: Casa Praos S.A.
will produce & market Emerson-labeled TVs, radios and
phonos in Uruguay. Cinematographica Glucksmann S.A.
has a similar licensing arrangement for the Du Mont
“Collector Series” of home instruments. Emerson Pres.
Benjamin Abrams reports that the 2 Uruguay companies,
both located in Montevideo, are already in production.
Licensed for Peru is Alpha Union S.A. of Lima, which will
make & sell the Emerson line. Alpha Union is scheduled
to begin production in July. The licensing arrangements
were made by Emerson Radio Export Corp., which recently
established an Argentine licensee (Vol. 17:12 pl7).
Raytheon in India: The first Indian semiconductor
plant, Semiconductors Private Ltd., will be jointly owned by
Raytheon (one-third) and private Indian business interests.
The company is building a 10,000-sq.-ft. plant in Poona, 120
miles south of Bombay, and hopes to begin production by
late fall. Raytheon holds an option to increase its invest-
ment in the company, subject to Indian govt, approval.
VOL. 17: No. 22
21
Trade Personals: Robert L. Jablonski, ex-product mgr.,
appointed to new post of gen. mgr., consumer products
dept., Hoffman Electronics . . . Jerome Noel, ex-vp, Ad-
visors Fund Management Corp., joins Howard W. Sams
& Co. as vp of Sams companies . . . Mauro E. Schifino,
Rochester, NEDA pres., re-elected for another one-year
term along with entire slate of past officers . . . Roy Ray-
mond, ex-Stromberg-Carlson component sales mgr. named
dir. of product development, Scott Radio Labs, Annapolis,
Md.; Fred Moore, ex-Stromberg-Carlson, named dir. of
mfg.; John Middlebrook, ex-Fisher Radio, named Scott key
accounts mgr.
Larry Epstein, ex-Bogan-Presto, named mgr., Harman-
Kardon’s new commercial sound-products div. . . . Robert
F. Burns appointed a senior sales rep, Philco’s govt. &
industrial group . . . Dr. E. Eastwood, research dir., Mar-
coni research & development labs, Great Baddow, England,
awarded the Wakefield Gold Medal by the Royal Aeronau-
tical Society for development of air-traffic control and
navigational aids.
K. L. (Ken) Bishop, Bell Sound pres.-gen. mgr., elected
pres., Magnetic Recording Industry Assn. . . . Hart Perry
named pres., ITT Credit Corp., a newly formed finance
subsidiary which will service ITT’s manufacturing subsidi-
aries. Perry had been deputy managing dir. of Develop-
ment Loan Fund, a govt, institution.
TV Service Case Settled: FTC and Washington’s Mars
Electronics Inc. have agreed on terms of a consent order
forbidding the company to misrepresent charges for home
servicing of TV sets, guarantees, and technical qualifica-
tions of its employes. In a complaint filed last November,
FTC charged that Mars used “$l-only” bait to induce
customers to contract for repair work.
English Electric’s U.S. Subsidiary: Delaware-incor-
porated English Electric Corp. will function as a wholly-
owned subsidiary of the giant British company to consoli-
date U.S. sales of all subsidiaries. Among them: Marconi
Instruments, English Electric Valve, English Electric-
Export & Trading.
Rauland Producing Transistors: Zenith’s tube-making
subsidiary is now making & marketing hermetically sealed
miniature & microminiature transistors. Rauland vp-gen.
mgr. W. E. Phillips said the new devices, PNP types, can
be used both in simple & sophisticated circuits as either
audio or IF amplifiers.
Admiral’s Hotel Automation: Admiral will market
electronic hotel room-condition & message-relaying equip-
ment under an exclusive 10-year sales license from Metro-
politan Telecommunications. The agreement calls for
Admiral to sell a minimum of $3-million worth of the hotel
equipment at an annual rate of $300,000.
»
Sylvania to Close Plant: Tube sub-assembly produc-
tion at the Electronic Tube Div.’s Houtzdale, Pa. facility
will be discontinued over the next 4 or 5 months. The plant
employs 360.
Obiluwrif
Ray F. Sparrow, 63, exec, vp of P.R. Mallory & Co.,
died May 22 in Pembroke, Ont., where he had been recuper-
ating after an illness of several months. A leader in the
electronic-component business, he joined Mallory in 1929 as
vp, was elected exec, vp in 1952. He held important El A
posts and was a board member at the time of his death.
He is survived by his wife and his mother.
Finance
Daystrom’s “Poor” 4th Quarter: Performance in the
final 3 months of fiscal 1961 (ended March 31), plus
special year-end adjustments, cut into the $1.1 million
(89(‘ a share) earned in the first 9 months (Vol. 17:5
p20). In fiscal 1960, Daystrom earned $2.3 million ($2.48)
on record sales of $90.6 million. Finance vp Bradford T.
Blauvelt reported that Daystrom does not anticipate a
marked improvement in earnings until the second half
(starting Oct. 1) of its 1962 fiscal. “Although fiscal 1961
was a poor year,” he pointed out, “we probably have the
strongest balance sheet we’ve ever had.” Cash on hand
increased by more than $1 million; $8 million in out-
standing debentures was converted to common stock;
$10 million of additional working capital was added
through issuance of sinking fund debentures.
TV-Electronics Fund at Peak: The Chicago-based mu-
tual fund reported record net assets of $431 million at the
close of fiscal 1961’s first half, April 30. In the 6-month
period, net assets rose 27%; net asset value per share
climbed 23.3% to $8.82 from $7.41, after adjustment for a
32^- capital gain payment in November. Outstanding shares
also rose to a record level — 48,850,240, compared with
45,813,404 shares at the close of fiscal 1960, October 31.
For the quarter to April 30, here are the principal portfolio
changes in electronics common stock: Added — Loral Elec-
tronics. Eliminated — Conrac, Eitel-McCullough. Additions
— GE, RCA, Fairchild Camera & Instrument, Westing-
house, Varian Associates, IBM. Reductions — Ampex, Cle-
vite, Magnavox, Motorola, Perkin-Elmer, Zenith.
CATV Offering Listed: CATV operator International
Cablevision Corp., headquartered in N.Y., plans public
sale of 164,850 Class A common stock shares at $10 per
share to finance expanded operations. An SEC registration
statement (File 2-18161) said underwriters headed by
James Anthony & Co. Inc. will have rights to buy 13,200
additional Class A shares at 10c per share following com-
pletion of the public offering. Organized in January by
Ralph M. La Porte & Henry M. Diambra, International
Cablevision operates community-antenna systems in Vei'o
Beach & Fort Pierce, Fla. and San Angelo, Tex., and plans
to extend them and build new systems in Tallahassee,
Panama City and Eau Gallie, Fla. It holds an option to buy
Virgin Isle TV Cable Corp. Diambra is also pres, of Entron
Inc., Bladensburg, Md. CATV equipment manufacturer.
Transcontinent Plans Offering: Holders of 400,000
outstanding class B common stock shares of Transcontinent
TV Corp. will offer them for public sale — price unreported
— through Carl M. Loeb, Rhoades & Co. and Bear, Stearns &
Co. An SEC registration statement (File 2-18183) listed
the sellers as General Railway Signal Co. (200,000), J. D.
Wrather Jr. (124,000) and Devon Corp. (76,000). Other
class B holders include Transcontinent Chmn. Paul A.
Schoellkopf Jr. (309,232) & Edward Petry & Co. (221,860).
Electronic Capital Corp., San Diego management in-
vestment company headed by Charles E. Salik, plans a sub-
scription offering of 612,403 common stock shares to pre-
sent holders at the rate of one new share for each 3 held.
An initial SEC registration statement (File 2-18184) listed
Bear, Stearns & Co. as the underwriters, pi-ice & terms
to be supplied in an amended filing. Net proceeds from the
sale would be used to add to Electronic Capital’s portfolio.
The company said it also may use some of the funds to
construct an office building.
22
MAY 29, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained daring the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Allied Artists Pictures
1961 — 39 wks. to Apr. 1
$10,498,489
$ 414,105
$0.42*
899,723
1960 — 39 wks. to Apr. 1
12,915,723
1,005,955
1.08*
895,346
Andrea Radio
1961 — qtr. to Mar. 31
1,419,017
62,473
.25
250,700
1980 — qtr. to Mar. 31
1,802,085
80,259
.32
250,700
Electronic Communications
1961 — 6 mo. to Mar. 31
8,455,721
(138,783)
597,209
1960 — 6 mo. to Mar. 31
11,451,000
89,282
.13*
590,076
Emerson Radio &
1961 — 26 wks. to Apr. 29
667,646
.30!
2,209,619
Phonograph
1960 — 26 wks. to Apr. 29
1,118,768
.51s
2,117,462
General Instrument
1961 — year to Feb. 28
70,644,123-
$ 6,720,688
3,424,891-
1.41
2,427,512
1960 — year to Feb. 28
66,895,542
5,545,842
2,655,652
1.23
2,153,678
Hewlett-Packard
1961 — 6 mo. to Apr. 30
33,322,000
2,587,000
.26
9,869,733
1960 — 6 mo. to Apr. 30
28,758,000
2,378,000
.24
9,816,561
Lafayette Radio
1961 — 9 mo. to Mar. 31
17,572,778
1,158,179
594,750
.58
1,025,000
Electronics
1960 — 9 mo. to Mar. 31
13,526,182
753,539
365,593
.36
1,025,000
Telectro Industries
1960 — year to Dec. 31
5,490,674
(1,149,929)
(936,547)*
709,704
Story on p. 23
1959 — year to Dec. 31
5,160,434
356,977
177,320
.30
600,000
1961 — qtr. to Mar. 31
993,502
(99,571)
709,704
1960 — qtr. to Mar. 31
1,199,744
41,351
.07
600,000
Times-Mirror
1961 — 12 wks. to Mar. 26
25,717,507
739,427
.18
4,195,024
1960 — 12 wks. to Mar. 20
21,345,814
951,515
.25*
3,761,622*
Transitron Electronic
1961 — 39 wks. to Mar. 25
31,038,990
2,970,840
.40
7,502,500
1960 — 39 wTks. to Mar. 25
35,113,222
5,961,478
.80
7,502,500
1961 — 13 wks. to Mar. 25
7,512,689
(698,804)
7,502,500
1960 — 13 wks. to Mar. 25
13,128,611
2,154,216
.29
7,502,500
Notes: 'After preferred dividends. "Record. "Based on 2,209,619 shares. ‘After $213,382 tax credit. ‘'Adjusted for January 1961 4% stock dividend.
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, May 25, 1961
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
17
19%
Magna Theater
3%
4%
Adler Electronics _ —
17
18%
Magnetics Inc.
11%
12%
11 Vi
12%
Maxson
25 Vi
27' j
Allied Radio
29
31%
Meredith Pub.
43%
47%
3 2
-9/16
MetroMedia
21%
23
Baird Atomic
22
24%
Microdot
28
30%
Cannon Electric
36 %
39%
Milgo Electronics
23
25%
8
914
Narda Microwave
8%
9%
Chicago Aerial Ind.
23 14
25%
Newark Electronics
16 Vi
17%
Control Data Corp.
90
97
Nuclear of Chicago
45 ’,2
49%
Cook Electric
13
14%
Official Films
3%
4%
Craig Systems
14 >i
161%
Pacific Automation
6%
7%
Crosby Telectronics -
7
7%
Pacific Mercury
7%
77/g
Hhctaphone
34 14
37 %
Philips Lamp
148
152%
Digitronics
26 M:
29%
Pyramid Electric
2%
3-1/16
Eastern Ind.
18%
19%
Radiation Inc.
26%
28%
Eitel-McCullough
1614
17%
Rek-O-Kut
214
3-3/16
Elco Corp. .
12%
14%
Research Inc.
5%
614
Electro Instruments
20
23
Howard W. Sams
44
48
Electro Voice
13 %
14%
Sanders Associates
49 >4
53
Electronic Associates
32%
35%
Silicon Transistor
1412
16%
Elec. Capital Corp.
43%
47%
Herman Smith
13
14*2
Erie Resistor - -
13%
14%
Soroban Engineering _
70
75%
21*2
23%
Soundscriber
1414
15%
Farrington Mfg.
1614
18
Speer Carbon
24%
27
Foto Video
71 4
9
Sprague Electric
75
78%
Four Star TV _
21
23
Sterling TV
3%
4%
FXR
21%
—
Systron-Donner _
40' 4
4314
General Devices
15
1614
Taft Bcstg.
22
23%
G-L Electronics
8%
9%
Taylor Instrument
7
8%
Granco Products
4
4%
Tele-Broadcasters
214
3-3/16
Gross Telecasting
22
24 %
Telechrome _ _
1314
14%
Hallicrafters
24%
26
Telecomputing
7%
8%
Hathaway Instruments
27'i-
29%
Time Inc.
85
89 %
High Voltage Eng. _
180
196
Tracerlab
13%
15*4
Infrared Industries —
17
18%
United Artists
7%
8%
Interstate Engineering
20%
2214
Universal Trans.
IV*
l7/8
33
36 4
Vitro .
28 *2
30%
49
53*4
Vocaline
2%
3-3/16
8%
914
Wells-Gardner
33 >4
36%
Lab for Electronics
56
59 >4
Wilcox Electric _ —
11%
12%
Leeds & Northrup
37
39%
Wometco _ -- - -
26
28%
Lei Ihc.
9 Vi
11
No Desilu Dividend: Desilu Productions’ board has
omitted declaration of the 15c1 cash dividend for the fourth
quarter of the fiscal year ended April 29. The move was in
the “interests of conserving cash for expanded TV-program
development,” explained Pres. Desi Arnaz. An annual
dividend of 60<j a share has been paid on common stock
since Desilu became publicly owned in December, 1958.
No dividends have been paid on class B common held by
Arnaz & his ex-wife, Lucille Ball.
Hallicrafters Doubles Authorized Common: Stock-
holders approve increase to 3 million shares. Hallicrafters’
directors recently also voted a 100% stock dividend on the
1,109,300 shares outstanding. Pres. Robert F. Halligan told
stockholders that earnings in the 8 months to April 30
jumped to 94? a share on $37,851,000 sales — from 62<1 on
$19,654,000 in the year-earlier period.
Reports & Comments Available: Zenith, analysis,
Bacon, Whipple & Co., 135 S. La Salle St., Chicago 3 •
Standard Kollsman, analysis, John H. Lewis & Co., 63 Wall^
St., N.Y. 5 • ITT, review, Shearson, Hammill & Co., 14
Wall St., N.Y. 5.
Common Stock Dividends
Stk. <
of
Corporation
Period
Amt.
Payable
Record
Acme Electric
• Q
$0.07
Jun.
20
Jun.
8
Acme Electric
Ex.
.02
Jun.
20
Jun.
8
American Bosch Arma
• ■ Q
(Omitted)
Amphenol-Borg Elec. .
Desilu Productions . . . .
■ Q
• Q
.35 Jun.
(Omitted)
30
Jun.
16
Globe-Union
- Q
.25
Jun.
10
Jun.
2
Sprague Electric
• Q
.30
Jun.
14
May
29
Wells-Gardner
Q
.30
Jun.
15
Jun.
9
VOL 17: No. 22
23
Lynch Oorp. Stock Increase: The corporate parent of
Symphonic Electronic Corp., received stockholder approval
of a proposal to increase its capitalization from 1 million
to 2 million shares at its annual meeting last week. The
additional stock will be used for “general corporate pur-
poses including possible stock dividends, long-term fi-
nancing transactions and merger & acquisition trans-
actions.” Pres. Bernard H. Lippin said the company’s order
backlog indicates profitable operations for the current year.
Telectro Ban Ends: Effective May 31, SEC lifted an
order suspending American Stock Exchange & over-the-
counter trading in Telectro Industries Corp. common stock
(Vol. 17:12 p20). SEC said independent accountants had
completed an audit of the company’s books and that stock-
holders had been supplied with information which had been
missing from earlier Telectro reports. In its original sus-
pension order SEC had cited “inadequate” information on
the condition of Telectro, being taken over by Emerson.
Amphenol-Borg Electronics Acquires FXR: Stockhold-
ers of both concerns last week approved the merger (Vol.
17:14 p21) which will convei-t microwave-producer FXR
into an Amphenol-Borg division. The latter is acquiring
FXR for 212,328 common shares, valued at some $9.2 mil-
lion under recent NYSE quotations.
Roulette Suspension Sustained: A temporary suspen-
sion of a stock-issue registration exemption for N.Y.’s
Roulette Records Inc., ordered by SEC in March for
alleged “false & misleading” circular statements, has been
made permanent. SEC said the record company had with-
drawn its request for a hearing on SEC complaints.
Foreign
GUIDE TO BBC-TV: To many U.S. admen & broad-
casters, “BBC” conjures up visions of dust-dry lec-
tures on bird-watching or recollections of Khyber
service by retired pukka sahib colonels. To others,
BBC means wartime memories of imperturbable an-
nouncers calmly reading newscasts as bombs rained
down on London. To still more Americans, BBC exists
as a modernized program service — but one that is a
sort of electronic extension of the British govt, and its
official mouthpiece for public statements.
Such U.S. images of BBC are now a matter of con-
siderable concern to that organization. BBC is a major
TV power in Britain, and nearly all British viewers are
aware of its general policies and how it works. But BBC
is also increasingly active on the U.S. scene as both a pro-
gram source (An Age of Kings; co-productions such as
The Third Man; newsfilm sales, etc.) and a program pur-
chaser (whose recent buys have ranged from The Perry
Como Show to Warner Bros.’ Sugarfoot) .
To gain perspective on BBC, 1961 model, we inter-
viewed Derek Russell, BBC’s chief U.S. representative, at
his N.Y. office (630 Fifth Ave., not far from NBC). We
posed questions most likely to be asked by U.S. TV-radio
executives. This was the result:
Q. How do you define the BBC?
A. It’s the world’s largest non-commercial broadcast-
ing organization, and it’s primarily public service in nature.
Q. Who runs BBC?
A. BBC runs itself. It operates under a Royal Char-
ter, with a 9-man Board of Governors appointed by the
Queen. The Governors work through a permanent execu-
tive staff headed by the Director-General, who is something
like the president of a major TV network.
Q. What supports BBC financially ?
A. BBC, in a way, is a sort of pay TV. It is financed
directly by British viewers and radio listeners who pay an
annual license fee at their local Post Office. The radio-
only license is $2.80 per year. A combined TV-radio
license costs $8.40 a year, and there’s an extra $2.80 which
the govt, takes as excise duty.
Q. What do these revenues amount to?
A. In the 1959-1960 fiscal year, the gross license
revenue of BBC was over £36 million [$100 million]. From
this was deducted nearly £5 million [$14 million] by the
Post Office, for expenses, and by the Treasury, for excise.
There is a new financial agreement under which the
Treasury will make no deduction for the year ending
March 31, 1962. Total revenue in 1959-60 from the Post-
master General and sales of BBC’s Radio Times, etc. was
about $91 million.
Q. That’s a pretty healthy revenue for any broad-
casting organization. Is there any profit in it for anyone?
A. Not for any individual. Under its charter, BBC
must apply all of its income, including profits from sales
of programs and the Radio Times, to BBC projects. Sal-
aries of Governors are laid down in the Charter. No
funds of BBC are divided among them as profit.
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24
MAY 29, 1961
Q. Suppose there’s money left over at the end of the
year. What happens to it?
A. It goes for program development, studio construc-
tion, various expansion projects. One notable example is
the TV Centre at Shepherds Bush, opened in June 19G0,
built at a cost of more than $30 million.
Q. Suppose BBC runs in the red financially. Who or
what makes up the difference?
A. BBC, under its Charter, can borrow or raise
money upon the security of its property or rights. It can
make temporary banking accommodations. However, BBC
sets aside from its revenue various sums to meet deprecia-
tion and to act as reserve funds, and generally tries to
plan to live nicely within its income.
Q. Does the British govt, officially “own” BBC?
A. No, it does not. BBC does not work against the
national welfare, any more than an American network
would, but the govt, in Britain cannot dictate what BBC
will, or will not, do. The BBC is completely responsible
for all its programs. Of course in the news field, we air
not only Government viewpoints but equally those of the
opposition — and a rich variety of independent views.
Q. Let’s talk about BBC operations. How big is BBC
and what does it do?
A. BBC has a staff of 16,900, representing some 100
trades & professions. It operates a national TV network,
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3 national radio networks, and broadcasts radio all over
the world in 39 languages. It also publishes a copyrighted
weekly program journal with 7% million circulation, main-
tains 13 full-time orchestras, operates a training school,
and has 17 correspondents & staffs in world news centers.
Q. You say you are a “public service” organization.
Why then do you have entertainment programs that have
no immediate instructional value?
A. The bulk of our output is entertainment in the
broadest sense. We have created some of the most popular
British TV comedy series. We feel that most viewers &
listeners, whatever their background, have a general curi-
osity about the world in which they live and a potential
enjoyment of the arts. We try, therefore, to provide a
very wide range of programs, from operas to Westerns,
and from comedy to current events.
Q. American network TV is tending to become pri-
marily a filmed program medium. Is this true of BBC?
A. No. BBC feels that TV should develop its own
electronic entertainment. About 80% of BBC’s TV fare is
live studio production or remotes, and a very large propor-
tion of radio output is also live studio production. This
doesn’t mean that BBC is not in the film medium. BBC
Film units produce the equivalent of 140 full-length fea-
tures a year.
Q. Do you have educational TV shows?
A. Yes, but we feel that BBC-TV can do more good
with “the enrichment of education” than in direct teaching
for examination purposes. Many programs conceived pri-
marily as entertainment serve educational purposes. By
our reckoning, 50% of BBC-TV’s schedule during prime
evening time is of educational value in the sense that it
makes a demand upon the intelligence of the viewer.
Policy on Violence: “Brutality” vs. “Combat”
Q. It’s said that you have a tough policy on “vio-
lence” in TV shows, particularly American imports. True?
A. It all depends. We do not try to emasculate adult
shows, and we do not attempt to lay down laws too pre-
cisely. We differentiate between shows for children and
shows for adults; for example, family insecurities and
marital infidelities may be commonplace to adults, but to
children they can be deeply disturbing. Brutality is also
a difficult situation, because brutality is not the same thing
as combat. Combat, which is healthy, and brutality, which
is not, both contain violence and tend to become identified.
A sequence involving violence should arise naturally from
the story, and be therefore dramatically necessary and
defensible. If it is inserted purely for a depraved effect,
it should be rejected.
Q. Since the Post Office — a government organization
— collects BBC’s revenue, does this mean that the govt,
then calls the shots at BBC in terms of program policy?
A. Indeed not, although that may sound unusual. You
see, ever since BBC’s first Royal Charter in 1927, BBC’s
freedom has been a matter of national policy. BBC has
complete choice in arranging its programs. This fact is
always made plain in Parliament. BBC is independent of
govt. — or commercial — interference. Govt, officials do not
dictate how the BBC revenues will be spent in TV or radio.
Also, the Board of Governors are not political appointees,
and a new set is not named if there is a change in govt.
■
Missionary TV: Ecuador has granted its first TV
permit to a group of American Protestant missionaries for
a station in Quito. The group has been operating “The
Voice of the Andes” radio station there for 26 years.
NAB LIBRARY
•"‘Television
JUNE 5, 1961 © 1961 TRIANGLE PUBLICATIONS, INC.
JUN 5 1961
VOL. 17: No. 23
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Stations
STEREOCASTING BEGINS on GE & Zenith FM stations in Schenec-
tady and Chicago, opening new era in sound broadcasting.
Manufacturers cautious about receiver problems (pp. 1 & 17).
DIRECTORY OF NAB PUBLICATIONS, prepared at our request,
shows impressive list available to members (pp. 3 & 13).
FCC
AFTERMATH OF FCC REORGANIZATION BATTLE finds Commis-
sion happy that Congress is moving toward legislation to stream-
line procedure. "No defeat," says Minow camp (p. 2).
FCC's CLOSER LOOK AT MULTIPLE OWNERSHIP produces a staff
letter questioning MetroMedia's purchase of KMBC-TV <5 KMEC
Kansas City on "concentration of control" issue (p. 3).
KINGSTREE OBSCENITY CASE goes to hearing, owner Robinson
asserting he knew nothing of dj's material. FCC puts tapes m
record, produces witnesses contradicting Robinson (p. 5).
Film d Tape
OUR HOLLYWOOD PREVIEW OF TV IN 1962 finds executives
predicting excursions into such new areas as public affairs. Pro-
ducers split on 60-min. & action-adventure (pp. 3 & 8). Dept. (p. 14).
Programming
FCC ANALYZES VOX POPULI, making breakdown of 2,542 letters
reacting to Minow's NAB speech on programming (p. 9).
Consumer Electronics
AVERAGE TV PRICE moved up to $145 at factory last year, high-
est since 1953; combinations totaled 4% of unit retail sales for
first time; radio prices dipped (p. 16).
NEW FACES OF 1962: TV lines show no radical changes in design
or pricing. GE's color line has 3 basic models, 8 sets from $595 to
$775 (p. 17).
PHILCO & CBS DROP RECEIVING-TUBE operations as competition
increases from transistors and other domestic & foreign tube
makers (p. 18).
ARE DEALERS JUNKET WEARY? Wall St. Journal finds growing
disenchantment with sales-incentive trips to posh resorts & foreign
countries (p. 18).
Advertising
FTC HITS "TARGET NO. 1" at AFA convention, Chmn. Paul Rand
Dixon firing broadside at "illegal brinkmanship" of exaggerated
& disparaging advertising (p. 10).
RADIO CODE STIFFENED BY NAB to bar commercials for hemor-
rhoids & feminine-hygiene products, matching TV Code prohibi-
tions. Nationwide monitoring approved (p. 11).
Other Departments
CONGRESS (p. 3). NETWORKS (p. 6). EDUCATIONAL TV (p. 7).
PERSONALS (p. 15). FINANCIAL (p. 19).
STEREOPHONIC FM BROADCASTING BEGINS: New era in sound broadcasting — and a
new chapter in the never-say-die history of FM — began last Thursday, June 1, when first regular broadcasts
in the new stereo multiplex medium began in Schenectady, N.Y., and Chicago.
First stations broadcasting with newly approved Zenith-GE standards (Vol. 17:17 pi) are, quite appro-
priately, owned by Zenith & GE. Both began at the earliest moment permitted by FCC rules — 12:01 a.m. June
1 — but because GE's WGFM Schenectady is in Eastern time zone and Zenith's WEFM Chicago in Central zone
(both are on daylight time), GE was able to claim a "first.''
The 2 stations were the only ones able to get on air simultaneously with FCC's June 1 starting gun,
because no other stereo broadcast equipment had been type-accepted by FCC. FCC okayed the Zenith & GE
equipment earlier in the week. Both companies used prototype equipment they had developed for FM stereo
experimentation & testing.
The Schenectady station announced it would program 20 hours of stereo weekly at the outset. Zenith's
commercial-less Chicago FM hasn't yet announced specific stereocasting schedule. Both reported debuts were
successful and stereo reception good.
Stereocasts went on air before receiving equipment was generally available. Most manufacturers
aren't ready with receivers and /or adapters yet. It will be some time before receiving gear is plentiful. Most
manufacturers haven't yet reached production stage; many are proceeding cautiously, want to wait until
there are a number of stations on air so receivers can be tested with a variety of signals. FM stereo standards
are highly critical, and some manufacturers privately express fear that broadcasters might not stick to every
jot & tittle of the Commission's technical specifications. These manufacturers warn that receiving equipment
won't work unless they do.
2
JUNE 5, 1961
Claiming "first actual shipment of commercially produced multiplex adapters," Crosby Electronics
Inc. sent a token batch May 26 to Allied Radio Stores, Chicago. The $69.50 units are designed for adapting
component hi-fi FM tuners to stereo standards. By press time, Crosby had shipped about 150 units — to N.Y.,
California, Texas & Baltimore, in addition to Chicago.
It's hard to say who'H be next on air with stereo multiplex. At week's end, no new type-acceptances
of transmitting equipment had been handed out by FCC. The Zenith & GE acceptances were for single sta-
tions only, since neither firm now plans to market commercial-station stereo conversion gear. Zenith modified
a Collins transmitter, GE a Gates.
Only one request for type-acceptance was on file at FCC at press time. WKFM Chicago, which has
been testing FM stereo transmission during non-programming hours, has asked Commission to approve its
equipment, manufactured by Chicago hi-fi manufacturer Sherwood Electronic Labs. It's understood WKFM
wants to get on air this week. Gates asked FCC whether all its stereo equipment could be assumed to be type-
accepted because GE used Gates transmitter. Commission said acceptance didn't cover future Gates stereo
units, since GE's gear was "composite." FCC's promptness in type-accepting the GE & Zenith gear indicates
it will give quick service to other manufacturers submitting measurements of their equipment.
Possibly a dozen FM stations are now champing at the bit to be next on the air, as soon as equipment
has been type-accepted & installed. All FM stereo starters will be reported, as they go on air — with stereo pro-
gramming hours wherever possible — in our weekly AM-FM Addenda (yellow sheets), which go to all Full
TV-AM-FM and Full AM-FM Service subscribers to Television Digest. If you don't currently receive the AM-
FM Addenda and are interested in being informed of all FM stereo starts, you can get further information from
our business office at Radnor.
For latest developments in FM stereo receivers & adapters, see p. 17.
AFTERMATH OF FCC REORGANIZATION BATTLE: Although administration's FCC
reorganization plan is expected to be killed by House this week — FCC is confident that streamlining legislation
will be enacted. Reasons:
(1) Harris bill (Vol. 17:22 pi) is virtually same as White House (Landis) plan. Only important differ-
ence is that it would not let Commissioners delegate to the Chairman the authority to assign them to jobs.
(2) FCC's own proposed reorganization bill, requested by Sen. Pastore (D-R.I.) and discussed by
Commission June 1 & 2, would accomplish what majority of Commissioners, including Chmn. Minow, really
want — namely, that Commissioners be empowered to delegate hearings & appeals to staff members or to less
than the full Commission. As law stands now, only an examiner or full Commission can hear cases and only
full Commission can hear appeals.
The big noise about Landis plan, and what probably defeated it, was the provision allowing Com-
missioners to give the Chairman power to give them asignments. However, Minow never wanted this, and
insiders report that he urged its deletion from the plan. What really pleases the Commission, including Minow,
is that the furor over Landis plan has stimulated Congress into moving on procedure-streamlining legislation
long sought by FCC.
Now, FCC is debating the "Ford plan," and is almost certain to recommend it to Congress. This plan
would provide that:
(1) Hearings could be conducted by an examiner or by one or more Commissioners.
(2) Parties would have right of appeal and oral argument.
(3) FCC could designate a board of staff members, a panel of Commissioners or the full Commission
to hear oral argument and render final decision.
(4) Parties could petition the full Commission for reconsideration of final decisions, but Commission
could grant or deny reconsideration at its own discretion.
Proposal was drafted by Comr. Ford, whose scholarly analysis was a strong factor in Landis plan
defeat, and his views command respect of colleagues & Congress.
From practical standpoint, it's expected that Commission would delegate review of minor cases to
staff board. More important cases would go to a panel of Commissioners or full Commission. If a panel of
3 Commissioners voted unanimously in a case, chances are remote that full Commission would reverse it.
VOL. 17: No. 23
3
Attorneys & broadcasters generally don't like to appeal to anyone except the full Commission — for
simple reason that they constitute 7 fairly well known quantities and they are politically appointed. (For sta-
tus of Landis plan in House, see p. 4.)
FCC'S CLOSER LOOK AT MULTIPLE OWNERSHIP: In a precedents move, FCC's staff
is questioning MetroMedia's purchase of KMBC-TV (Ch. 9) & KMBC Kansas City on the "concentration of con-
trol" issue. For many years, such acquistions have been automatic. Now, however, Commission staff has sent
a letter to MetroMedia, citing hitherto dormant Sec. 3.636 & Sec. 3.35 of FCC rules.
The letter notes that purchase would give MetroMedia 3 vhfs in top 25 markets (WNEW-TV N.Y. &
WTTG Washington are the other 2) and 4 AMs in top 25 (other 3 are WNEW N.Y., WHK Cleveland and WIP
Philadelphia).
FCC rules state that owner of one station won't be allowed another "if the grant of such license- would
result in a concentration of control of television broadcasting in a manner inconsistent with public interest,
convenience, or necessity."
Staff's letter writing doesn't mean Commissioners will necessarily agree with implication that the
purchase may produce too much concentration. At very least, however, delays & uncertainties are thrown
into the purchase picture.
Asked about the move, a top staff member put it this way: "We're just feeling our way."
MetroMedia is paying $10,250,000 for the stations plus KMOS-TV (Ch. 6) Sedalia, Mo., which it plans
to sell for $200,000, and radio KFRM Concordia, Kan. which it would sell for $201,000 (Vol. 17:6 pl2).
HOLLYWOOD PREVIEW OF 1962 TV: West Coast TV-film executives, now enmeshed in
plans for the 1962-63 season, foresee excursions into fields comparatively new for them, such as public affairs
and space. They also predict more emphasis on science fiction and the supernatural.
They disagree on the fate of the action-adventure series so prevalent in today's programming. Some
say the trend will have worn itself out by the end of next season; others differ. One of those we talked to was
N.Y.-to-Hollywood commuter Oscar Katz, CBS-TV program vp, who said: "I'm not sure the 60-minute action-
adventure will hold up. We may be nearing the saturation point." Katz pointed out that CBS-TV's fall schedule
has only 3 new series he would so categorize — "The Defenders," "Frontier Circus" and "The Investigators."
"I have a feeling there may be some new program forms [in 1962]," went on Katz. "The tendency
will be to go for something new. It depends on Hollywood's creators. We encourage this type of thinking."
Producers split sharply on the 60-minute series trend, some theorizing that by the end of next season
programming would revert to the 30-min. form, others insisting that the 60-min. length is here to stay. (For
individual opinions, see p. 8.)
DIRECTORY OF NAB PUBLICATIONS: Once you put them all together, NAB's list of bro-
chures, reports, leaflets, etc. published over the years makes impressive reading. Your copies of some may
have disappeared, and we thought you might like to see a rundown of what's available — to NAB members
only, of course. The Association's Public Relations Service Office, under John Couric, has given us a short
summary of each — see p. 13.
Congress
Sabotage Bill Revived: Bombings of 3 telephone
microwave & cable relay stations in Utah & Nevada May
28 brought a new move in Congress for a law to provide
criminal penalties for malicious damage done to commercial
communications systems which may be used by the govt.
Sens. Dodd (D-Conn.) & Eastland (D-Miss.) resubmitted a
bill (S-1990) making such sabotage a federal offense.
Similar legislation was approved by the Senate Judiciary
Committee (headed by Eastland) last year (Vol. 16:33
plO), but died before it reached a floor vote. The U.S.
Code now provides sabotage penalties only for acts affecting
communications facilities owned or operated by the govt.
New TV Probe Starts: Crime & violence on TV and their
relationship — “if any” — to juvenile delinquency will be
explored this week in Senate hearings. Announcing that
the long-planned investigation (Vol. 17:11 pl3) will open
June 8-9 in the big Caucus Room of the old Senate Office
Bldg., Chmn. Dodd (D-Conn.) of the Judiciary Juvenile
Delinquency Subcommittee said he planned a “thorough but
careful weighing” of the influence of TV shows on viewers’
behavior. He noted there had been a 177% increase in
juvenile delinquency since 1948, said he wanted to find out
if any of it could be linked with TV’s rise in the same
period. Names of scheduled witnesses weren’t available at
last week’s end, but they’ll include netwoi'k spokesmen,
behavioral scientists, TV producers & writers, penologists.
4
JUNE 5, 1961
Celler Summons Minow: The House Judiciary Antitrust
Subcommittee headed by Rep. Celler (D-N.Y.) plans to put
FCC Chmn. Minow & Asst. Attorney General Lee Loev-
inger on the spot June 14-15. Among other things, they
will be asked to tell the Subcommittee at “consultative”
hearings just what has been done toward carrying out
recommendations in the Celler unit’s massive 1957 report
on the TV industry (Vol. 13:23 p3). The report swept over
a wide range: Option time, “must buy” practices, ASCAP
vs. BMI, FCC “ethics,” allocations, NBC-Westinghouse
antitrust proceedings.
Also to be covered at the hearings will be issues in
other communications areas, such as the AT&T antitrust
decree and telephone earnings. A Subcommittee source told
us that no witnesses except Minow & antitrust chief
Loevinger — both newcomers in their jobs — will be called to
the stand to give Celler reports on progress, or lack of it.
Both will be accompanied to Capitol Hill by Commission &
Justice Dept, specialists, however.
TV Fight Curbs Urged: Small boxing clubs which once
bred fight champions have been closed out by TV, former
heavyweight champion Jack Dempsey testified at a Senate
Judiciary Antitrust & Monopoly Subcommittee hearing.
One in a string of witnesses supporting a bill (S-1474) by
Chmn. Kefauver (D-Tenn.) calling for a federal boxing
“czar” (Vol. 17:14 pl6), Dempsey said telecasts of fights
should be restricted to big title bouts. That would give
smaller clubs a better chance to survive, he said. Dempsey
also said part of the TV receipts from big fights should be
reserved by the promoters for a fighters’ retirement fund.
As it is, he told the Subcommittee, too many outworn
fighters end up on skid row because they have no pensions.
Under Kefauver’s anti-racketeering measure, TV fight
promoters & others connected with managing & staging
fights would have to be licensed by the govt. Federal con-
trols of the boxing business should have been set up when
broadcasting brought it clearly into interstate commerce,
another ex-champion — Gene Tunney — testified. He pro-
tested “the monopoly” on recent championship fights
created by closed-circuit TV. Millions of fight fans who
are unable to pay their way into closed-circuit theaters to
watch the bouts have been given a raw deal by the pro-
motors, Tunney said. Tunney added that the 3rd Johansson-
Patterson fight apparently was staged for the benefit of
TV viewers — not paying ringside customers. “I paid $100
and there were 300 people in front of me,” he said. “I
didn’t see the knockdown. I had to see it later on TV.”
How to Kill a Bill: The surest way to kill ethics-in-
govt. legislation is to include members of Congress in its
provisions, according to Rep. Bennett (D-Fla.). Himself
the author of a bill (HR-302) to restrict private employ-
ment of former federal employes (Vol. 17:5 p8), Bennett
told the House Judiciary Committee that conflict-of-inter-
est measures which embrace Senate & House members
would be defeated. “Let’s leave something for our children
to do,” he said in testimony on a half-dozen such bills in-
cluding HR-3411 by Chmn. Celler. “I’d rather have a little
bill pass than a big one fail.” Similar legislative ground
will be covered this w7eek in 4-day hearings by the House
Commerce Committee on a bill (HR-14) by Chmn. Harris
to tighten rules governing back-door approaches to regu-
latory agencies (Vol. 17:20 pl2). FCC Chmn. Minow is
scheduled for the stand on the final day of the June 6-9
sessions. Other agencies to be heal'd from are FTC, SEC,
ICC, CAB, FPC.
More about
FCC Plan Vote Put Off: The House failed to reach a vote
last week on President Kennedy’s doomed FCC reorganiza-
tion plan (Vol. 17:22 pi), which was kept alive by the press
of other floor business in the short holiday workweek.
Majority leader McCormack (D-Mass.) is expected to call
up a resolution of disapproval this week, however — and
thei'e’s almost no chance that it will fail to get a majority
vote necessary to kill the White House proposals (see p. 2).
Meanwhile, the President’s FTC reorganization plan,
which easily survived House hearings, was given a once-
over at Senate Commerce Committee hearings preparatory
to a Govt. Operations Committee hearing June 6 on all of
the agency plans. As in House hearings on the plans, only
one FTC member — Republican Sigurd Anderson — voiced
objections to the proposed FTC reorganization. He said it
might “create a one-man agency out of our multi-member
agency.” Unlike the FCC plan, which ran into protests by
a majority of FCC members and by Republican & Demo-
cratic members of Congress, the FTC plan otherwise
escaped Senate attack. Criticism of the FCC plan in the
Senate was carried by Sen. Beall (R-Md.) to 16 home-state
radio stations. In a recorded speech, Beall said it “would
mean endless trouble for the broadcasting industry.”
USIA Budget Cut: President Kennedy’s plea for extra-
budget money for USIA (Vol. 17:22 p3) has been spurned
by the House. It followed recommendations by the Appro-
priates Committee, which said some of the agency’s
broadcasting operations should be curtailed instead of
expanded. The Committee didn’t recommend cuts in Voice
of America TV & radio plans which include expenditure of
$1.85 million for a portable radio relay station, but sliced
away such items as $950,000 for theatrical productions and
$172,711 for psychiatric checks on USIA job applicants.
The over-all USIA allowance for the next fiscal year was
trimmed by the Committee to $134.8 million — about $3
million more than Congress authorized for the current year.
The House voted 256-71 to approve the USIA figures in a
$751-million bill covering State & Justice Depts. and related
agencies.
FCC Budget Vote Due: An $8.4-billion money bill to
run 23 independent agencies— including $12.4 million of
$12.5 million requested by FCC — for the fiscal year starting
July 1 was sent along to the House June 2 by the Appro-
priations Committee. The House is expected to take up the
measure June 7 for a vote. Included in FCC budget items
approved by the Committee was provision for 50 more
staffers. At budget hearings in March, the Commission had
made a strong pitch for the need for more personnel —
particularly in the Complaints & Compliance div. and for
handling license renewal hearings in the field. The Com-
mittee also allowed increases for an augmented FTC staff.
Westerns Tire Morton: Sen Morton (R-Ky.), GOP
chairman and Commerce Committee member, says he’s
“getting a little tired of Westerns.” But that’s no reason
to look to the govt, for TV programming reforms, he
added on Ted Granik’s Youth Wants to Know. “We must
be sure that we do not get a censorship of this industry,”
Morton warned, arguing that self-regulation by broad-
casters & sponsors will bring TV improvements. ( Saturday
Review — June 3 issue — -is authority for the statement that
what Chief Justice Warren likes best in TV is Westerns.)
VOL. 17: No. 23
5
The FCC
KINGSTREE OBSCENITY CASE: Probably unique in FCC
history, the hearing on the renewal of radio WDKD
Kingstree, S.C. — mostly on charges of indecent & sug-
gestive programming — began in Kingstree last week,
is expected to conclude this week.
FCC counsel Pat Valicenti & Donald Rushford placed
in the record — though they didn’t play them — tapes of
material broadcast by WDKD’s disc jockey “Uncle Charlie
Walker.”
The station put on its case first, and main defenses of
owner E. G. Robinson were these: (1) He had no knowl-
edge of the nature of Walker’s material. (2) No one ever
complained about it. (3) He fired Walker immediately
when FCC cited the station. (4) The station has a long
record of public service.
“Maybe I should have known” about Walker’s output,
Robinson said, but insisted that he didn’t. The mayor of
Kingstree, E. B. Bower, mayors of surrounding commu-
nities, and other citizens testified at length about WDKD’s
service to the area.
The Commission counsel, before examiner Thomas
Donahue and against defense counsel Harry Daly & Lenore
Ehrig, presented 2 local ministers, Rev. James Lawton &
Rev. Bernard Drennan, who testified that Walker’s material
was indecent & suggestive, that they had received many
complaints about it — and that they had asked Robinson
personally to do something, but that nothing happened.
Walker was on the station 8 years.
Over-Commercialism Is Alleged
Another witness for FCC, former WDKD announcer
Ashby Ward, now with WBTW (Ch. 8) Florence, testi-
fied that Robinson was familiar with Walker’s program-
ming. In addition, Ward said that Robinson had no policy
on commercialization and that he, Ward, had given as many
as 15 spots in a 14% -minute period, with no programming
in the period.
T. Douglas Youngblood, exec. -secy. & treas. of the
South Carolina State Bcstrs. Assn., testified for the Com-
mission that he had heard indecent material on the station,
that the area’s broadcasters had often discussed it and
“wondered how they got away with it.” And, he said, “it’s
easy to peddle smut.”
FCC also put on the stand 2 Kingstree bankers, Donald
Taylor & Louie Law, who had gone to talk to John Rivers,
pres, of WCSC-TV Charleston, about WCSC-TV employe
Carroll Godwin. Godwin, a former WDKD employe, was
to be an FCC witness. Taylor & Law said that the purpose
of their visit was to determine whether Godwin “was
going to tell the truth.”
Mr. Drennan also testified that Taylor & Law told him
that if he testified against Walker he’d hurt himself and
his church.
One of the milder samples of Walker’s humor:
“You farmers better get off of it and get out there and
get at them tobacco fields. We don’t want no crop failures
this year. It is that we don’t want any farmers that have
crop failures. I know about 8 farmers’ daughters that I
hope like the devil they have a crop failure. All I’ve got to
say — they’d better have one. If they don’t have a crop
failure, I’m going to have a heart failure.”
Walker also had a practice of playing on the names
of neighboring towns. Andrews was “Ann’s Drawers.”
Bloomingville — “Bloomersville.” St. Stephens — “Stepins.”
FCC Gears for N.Y. Network Hearing: Emphasizing the
importance FCC attaches to its network hearing, which
resumes in N.Y. June 20, Broadcast Bureau chief Kenneth
Cox will participate — probably giving an opening statement
and asking occasional questions. Live-show producers &
writers will be the witnesses in this phase — names not yet
released. Advertisers will be called during this or later
sessions, and network officials will wind it up with testi-
mony on the whole program-acquisition system. As in
earlier hearings in N.Y., municipal WNYC will broadcast
the proceedings.
Bartley Commends Staff: The 200 FCC members &
staff and their families, including Chmn. Minow and his
family, who attended the Commission’s Memorial Day
picnic at Linton Hall Military School, Bristow, Va., were
commended by Defense Comr. Bartley for co-operating in
the Commission’s program to familiarize its personnel with
the location — which is the agency’s meeting place in the
event of emergency evacuation of Washington. He said
that the school “is undoubtedly one of the very few such
facilities, of which I am aware, provided by U.S. govt,
agencies.” The “rendezvous point” will have food, shelter,
communications equipment, emergency power, etc.
Program Form Suggestion: Dr. Harold Niven, asst,
prof., School of Communications, U. of Washington, filing
comments in FCC’s program-form rule-making, urged that
specialized programming be given favorable consideration.
“In many metropolitan areas,” he wrote, “the saturation
by radio broadcasting stations is so extensive that a com-
plete balance of programming met by carrying all the
program types described in item 7 [of FCC’s proposal]
would be overly repetitious and the quality of broadcasting
would tend to suffer.”
Scrambled Medical TV: Educational WJCT Jackson-
ville has been given permission by FCC to transmit
scrambled telecasts of medical procedures, produced with
co-operation of the city’s hospitals, to be received in hos-
pitals & doctors’ homes on special receivers. Comrs. Bart-
ley & Craven dissented.
Fresno Uhf Fill-in: A Ch. 71 uhf translator has been
granted to KFRE-TV Fresno, which switched recently
from Ch. 12 to Ch. 30, to fill shadowed areas of Woodlake &
Lemoncove. A similar translator grant, on Ch. 76, has been
made to KHSL-TV (Ch. 12) Chico, Cal., for Chester,
Westwood and Greenville, Cal.
Allocations Petitions: (1) Add Ch. 24 to Binghamton,
shifting it from Elmira, by CP-holder WBJA-TV which
seeks a change from Ch. 56. (2) Add Ch. 24 to Erie, Pa.,
shifting it from St. Thomas, Ont., requested by grantee
WEPA-TV which wants to move from Ch. 66. (3) Add Ch.
11 to Staunton-Waynesboro, Va., by radio WINA.
Uhf Application: For Hampton-Noi-folk, Va., Ch. 15,
has been filed by Hampton Roads Educational TV Assn.
(W. E. Campbell, fiscal agent) which seeks to use the
commercial channel for non-profit ETV.
FCC Vacation Period: Will be the month of August, as
usual. The Commission will schedule only one meeting
during the month, because the law requires at least one.
Columbia Lihf CP: Ch. 25 has been granted to First
Carolina Corp., Columbia, S.C., FCC finalizing an April 12
initial decision.
IvXYZ Houston Sale Approved: By FCC, for $1
million, to Radio Station KXYZ Inc. (L.M.&M. Kamin).
6
JUNE 5, 1961
Networks
‘WINNER & STILL CHAMP . . As the 1960-61 season
drew to its close last week, CBS-TV issued one of its
periodic research bulletins to its own executives & to
agencies. The network pointed out that ABC may have
made progress, but CBS was still the rating champ.
Summarizing figures from the first of A. C. Nielsen’s
national reports for May (2 weeks ending May 7),
CBS stated:
“With this report, [CBS] has maintained first place
in the nighttime averages for the 139th time in the last
141 reports. The 17% lead over the 2nd network [ABC]
is the largest lead . . . that [CBS] has registered since the
first October report, in which we also led the 2nd network
[then NBC] by 17%,.”
CBS used a favorite yardstick to claim its victory —
nighttime average-audience levels in the national Nielsen
report on a 6-11 p.m. basis. The figures: CBS, 18.9 AA;
ABC, 16.2 AA; NBC, 15.9 AA. This amounted to a CBS
lead of 17% over ABC and 19% ahead of NBC. In terms
of the season to date (the first of Neilsen’s October 1960
reports through the first May report), CBS had an average
nighttime rating advantage of 11% over ABC and 13%
over NBC. And in the May report, CBS emerged with “24
of the top 40” shows.
CBS Also Claims Daytime Lead
Using a similar average-audience national yardstick
for daytime viewing, CBS also claimed top honors in the
daylight hours. In the May report (said the CBS research
bulletin) CBS had a 10 a.m.-6 p.m. average-audience level
of 7.6 as compared with a 6.1 for NBC and 3.7 for ABC.
Thus, CBS led NBC by 26% and had a commanding lead
over ABC of 104%, the report indicated.
Although no comment was available from ABC on the
CBS research report, NBC generally conceded the CBS
Victory — but pointed out a few qualifiers. In the nighttime
measurements (said NBC), the NBC schedule really begins
at 7:30 p.m., and the 6-11 p.m. yardstick “favors CBS
slightly, since they have programming going as early as 6
p.m.” In the daytime measurements (added NBC), CBS
counts 6% hours of programming whereas NBC has only
6. Included in the general levels of CBS daytime ratings
is As the World Turns (Mon.-Fri. 1:30-2 p.m.), which
faces no network competition on NBC. This also (accord-
ing to NBC) weights the daytime scales somewhat in CBS’s
favor.
Out-gunned by CBS in the big-numbers barrage, NBC
& ABC managed to lob back a few qualitative-analysis
shots which proved once more that an expert slide-rule
researcher may be down but is never really out.
NBC pounced on a new research gimmick added to the
ARB national reports this spring: A measurement of “the
percentage of audience to each reported network program
which are automatic dishwasher homes.” Aiming squarely
for such detergent manufacturers as P&G, Lever Bros,
and Colgate-Palmolive, NBC stated:
“Each of the 12 NBC daytime programs reaches sig-
nificantly more automatic-dishwasher homes than the CBS
network competition (more than twice as many on the
average, and as high as 10 times as many). Only 6
competing ABC programs are reported, due to difficiencies
in rating and/or coverage.”
And ABC had its own research horn to blow concerning
daytime TV. As did NBC, ABC drew on ARB for sales-
angled data, and boldly headlined a network TV research
report with: “ARB audience composition reveals 50% more
women per 100 homes for ABC daytime than CBS’s new
morning programs.” The revamped (in March) CBS
morning-program block, said ABC “is averaging only 57
women per 100 homes.” ABC, on the other hand, was doing
much better in the ARB local reports. “In these same
markets from 11 a.m. to 4 p.m., [ABC] is averaging 86
women per 100 homes . . . Thus, an advertiser purchasing
the average ABC daytime schedule will be reaching 50%
moi’e women . . . than the CBS morning plan.”
TV Turns Advertising’s Loss into Gain: Network TV’s big
18% billings gain in March 1961 over March 1960 was
“largely responsible” (reports Printers’ Ink) for the fact
that the national ad budget, instead of showing a loss for
1961’s first quarter, ended up with a 1% gain.
Magazine advertising showed no change from 1960’s
first quarter, and newspapers, network radio, business
papers and outdoor advertising were all down.
NBC Opens New Bureaus: A “full-time” news bureau
co-ordinating network coverage of the African continent
has been established in Leopoldville by NBC. Headed by
correspondent Bernard Frizell, the bureau “can be moved on
short notice to any other African area that may assume
importance in the news,” according to exec, vp William R.
McAndrew. This is the 4th additional NBC news bureau
to be set up in the past 2 months, McAndrew added, point-
ing to NBC’s increase in Latin American coverage (Vol.
17:12 p6) and the new bureau in Ottawa, Canada. And
borrowing the technique used to “monitor” Iron Curtain
countries in Europe with listening posts in West Berlin,
Vienna, etc., NBC recently opened a bureau in Miami,
headed by one-time Havana correspondent Richard Valer-
iani. The bureau will use the TV-radio facilities of NBC
affiliate WCKT.
Exit California National: NBC’s syndication offshoot
completed a full circle last week. There’ll be no more
California National Productions; once more it will be
called NBC Films, a name it had in the early 1950s. As
we’ve reported before (Vol. 17:2.2 p8), the move is part of
an NBC economy drive. The sales staff has been slashed
from a 20-man force to 7, with Bill Breen, who headed
CNP’s N.Y. sales office, named sales mgr. Breen’s staff
will concentrate on what NBC calls “quality-proven series”
(i.e., reruns on which NBC controls residual distribution).
NBC Films will now be part of NBC Domestic Enterprises,
which in turn is one of 2 major units in NBC Enterprises
Divisions headed by vp Alfred R. Stern. Carl Lindemann,
at one time NBC-TV daytime programming vp and more
recently program vp for CNP, has shifted to a special-
projects vp post with NBC News.
DGA Settles Contract Dispute: The lengthy hassle
between the Directors Guild of America and the networks
was reportedly ending last week, with a new TV-radio
directors contract due for a membership vote in about 2
weeks. Negotiations, which began back in March, reached a
stalemate at the end of April when the networks refused
to permit a status change for the directors from salaried
employes to semi-freelance agents (Vol. 17:16 p8). Al-
though details of the new contract were not disclosed, it’s
understood that a wage increase, in lieu of a status change,
was agreed upon.
VOL. 17: No. 23
7
NETWORK SALES ACTIVITY
ABC-TV
Naked City, Wed. 10-11 p.m., part. eff. Sept.
Beecham (Kenyon & Eckhardt)
Presidential Mission, June 1-5, 11:15-11:45 p.m.; June 2
7:30-8 p.m.; June 3, 7-7:30 p.m. Full spon-
sorship.
Gillette (Maxon)
NBC -TV
Huntley-Brinkley Report, Mon.-Fri. 6:45-7:00 p.m., co-
sponsorship eff. July 3.
R. J. Reynolds (William Esty)
Texaco (Cunningham & Walsh)
Daytime programming, Mon.-Fri. part. eff. immediately.
Colgate-Palmolive (D’Arcy)
Lever (BBDO)
American Marietta (Turner) — eff. Sept. 4.
World Series Preview, 15-min. preceeding World Series
games, co-sponsorship.
American Tobacco (SSC&B)
General Mills (Knox Reeves)
All Star Preview, 15-min. preceeding all star games, July
11, July 31, full sponsorship.
General Mills, (Knox Reeves)
NBA pro basketball, Sat. & Sun., part. eff. fall.
Sunbeam (Foote, Cone & Belding)
87th Precinct, Mon. 8:30-9:30 p.m.; Cain’s 100, Tue. 9:30-
10:30 p.m.; Robert Taylor’s Detectives, Fri.
8:30-9:30, part. eff. fall.
Sunbeam (Foote, Cone & Belding)
Dick Powell Show, Tue. 8:30-9:30 p.m., part. eff. fall.
American Tobacco (BBDO)
The Americans, Mon. 7:30-8:30 p.m.; Whispering Smith,
Mon. 9-9:30 p.m.; Michael Shayne, Fri. 10-11
p.m., part. eff. June & July.
Chesebrough-Pond’s (NC&K)
Mystery Theater, Sun. 9-10 p.m., part. eff. July.
Chesebrough-Pond’s (NC&K)
Procter & Gamble (Benton & Bowles)
JFK — Chet Huntley Report, June 4, 5:30-6:30 p.m., full
sponsorship.
Mutual Benefit Health & Accident Assn.
(Bozell & Jacobs)
JFK No. 6, June 5, 10:30-11 p.m., full-sponsorship.
Gulf Oil (Young & Rubicam)
GOP Resents JFK on TV : President Kennedy & his
administration are getting too much TV network exposure
— and the GOP should get matching time — outgoing Chmn.
Thruston B. Morton told the Republican National Com-
mittee in Washington. “We have protested & expressed a
desire for at least equal time,” Sen. Morton (Ky.) reported
in response to queries from Committee members on recent
TV play given the president. Morton agreed with them that
it’s time for the networks to make up for the “many TV
shows” featuring the Democrats. In his final report before
turning over the GOP chairmanship to Rep. Miller (N.Y.),
Morton also said the party plans 3 full-hour TV shows —
the first (“The Loyal Opposition”) scheduled on NBC for
5-6 p.m. June 11.
“Help TV,” Congress Told: A resolution adopted unan-
imously by California’s Senate calls on Congress & Presi-
dent Kennedy to do something to improve TV programming.
In recent years, according to the resolution, network shows
have sunk to low moral & taste levels.
More CBS Participations: CBS has begun to bow to
advertiser pressure for participation deals rather than
holding out for full or alternate-sponsorship purchases.
The move is not unexpected, since the problem has been a
prime headache for CBS in recent weeks (Vol. 17 :21 plO).
In its nighttime schedule this fall, CBS will have an
average of 5 hours, 15 minutes of participation program-
ming. Some shows (such as Perry Mason) have been
participating vehicles almost from the start, but newcomers
to the list will be: Sundays — minute participations in
alternate weeks of Mr. Ed, 6:30-7 p.m.; Mondays — all
availabilities on Vve Got a Secret, 10:30-11 p.m.; Thurs-
days— some availabilities in Frontier Circus, 7:30-8:30
p.m., and The Investigators, 9-10 p.m. (Vick Chemical last
week snapped up the other participations in both shows.)
NBC Eyes Mexican Market: As a first step towan
carrying out NBC Chmn. Robert W. Sarnoff’s recently
proposed inter- American TV network (Vol. 17:19 pl8)
NBC, through its international branches, reportedly is
making new offers of technical & financial aid to broad-
casters planning new stations in Mexico. Similar offers
are also said to be extended to existing stations in that
country. NBC has been active of late in extending aid to
TV stations in Japan, Argentina, other foreign mai’kets.
GE Protests Space Ruling: FCC’s decision that only
international common carriers should handle satellite com-
munications (Vol. 17:22 pl2) was protested vigorously by
GE, which petitioned the Commission to reconsider. GE
made particular point of the fact that Justice Dept, had
informed the Commission that limitations on ownership &
operation — such as to international common carriers only
— raised dangers of anti-trust-law violations, but that the
Commission ignored the warning in its decision.
Educational Television
Vhf ETV for L.A.: Educational TV Inc., seeking a vhf
channel in Los Angeles, suggested to FCC that in addition
to the techniques proposed by the National Educational TV
& Radio Center (Vol. 17:19 pl5) 2 more factors be em-
ployed: (1) ETV groups should be permitted to participate
in commercial license renewal hearings. (2) If a commer-
cial station sells to ETV interests, it should be given
favorable consideration by FCC if it applies in another
city — though not at the expense of a “better qualified”
applicant. FCC has extended the deadline for comments
from June 1 to July 6 at the request of N.J. Gov. Meyner
and WNEW-TV & WOR-TV N.Y.
TELEVISION FACTBOOK NO. 32
OUT NEXT WEEK
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be distributed to
all TV-service subscribers of Television Digest dur-
ing the week of June 12.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more. After publication,
single copies $12.50 each; or $10 each for orders of
5 or more.
8
JUNE 5, 1961
Programming
Wore about
PRODUCER PROGRAMMING PREDICTIONS: We present
below a sampling of the views of some of the men who
are currently planning what will be seen on TV in
1962-63 (seep. 3) :
Tom McDermott, exec, vp, Four Star Television:
“There won’t be as many hour shows after next season.
The same thing will happen to them as happened to the
spectaculars — they will reach the saturation point. There
will be a demand for greater quality, but that happens
every year, and the quality of shows has improved. There
will be a greater demand for half-hour shows, for action-
adventure and comedy.”
William Dozier, vp in charge of West Coast activities,
Screen Gems: “We are planning several projects. We
think the important areas in 1962 will be action-adventure,
comedy and public service. (We have the Churchill series.)
We intend to move strongly in the public-service area. We
also feel there will be fewer one-hour shows, so we are not
concentrating entirely on them. Our company is meeting
in Phoenix June 1-10 to organize our thinking for 1962.”
Jerry Thorpe, programming vp, Desilu Productions:
“In 1962 there is going to be a trend away from violence,
from police & adventure shows which have a lot of it . . .
The Western cycle is dead, unless something extremely
unlikely occurs . . . There is going to be a decided trend
to the science fiction, metaphysical and supernatural areas,
and thei’e will be imitations of Twilight Zone. Because of
the world situation (I don’t mean political, I mean space
& science), there will be an effort to keep abreast of world
achievements in space & science. There will be more of a
trend to mystery stories, because they do not have to rest
on violence — they are more cerebral. They have an element
of adventure and no need for violence. The action trend
will have had it by the 1962-63 season . . . There will be a
fairly equal balance between the hour & half-hour shows.
In 1962 there will be a strong trend toward comedy.”
Roy Huggins, production vp, 20th Century-Fox TV:
“1962 will see the end of the action-adventure cycle. Our
Bus Stop formula is going to be a pattern which will be
widely imitated. It’s a combination of the series and an-
thology ideas. It has a given background and a given set of
characters, but each week we have guest stars whose
stories will be told against this familiar background . . .
In 1962 there will be more stress on character, wit and
style, and this is where our emphasis is in Follow the Sun
. . . Violence will be extremely de-emphasized. To me,
excessive violence is a form of bad taste . . . The Western
is in a temporary decline, but will return in 2 or 3 seasons
. . . Since I’ve been in TV I’ve been a crusader for the hour
form. The half-hour form, like a 2-reel feature, is a hold-
over from the past, and is doomed. There will be a few — all
comedies or public-service shows . . . Straight drama has
had a shaky past in TV because it was not done well, but I
think the anthology drama will take a firm position. In
movies, series were B product and straight dramas were
the important pictures. This has got to happen in TV.”
Hubbell Robinson, pres., Hubbell Robinson Productions:
“I’m trying to reach for things that will not only be
attractive to the current audience, but also to that part of
the audience going away from TV. I don’t mean shows
with violence. I am thinking of the dramatic & comedy
fields, with some quality of uniqueness about them and
thoughtfulness in their basic stories to attract that section
of the audience which has found the sameness & staleness
of TV such that they don’t watch it as they used to. I
seek the kind of material which has more substance and
bite to it. I want to get away from the bland. Thriller has
style, excitement and uniqueness. Our 87th Precinct next
season will have these ingredients, too, because it’s about
people & characters that are going to be memorable.”
No Festival for Us: No American TV show won a top
award last week when, after viewing 25 hours of TV
programming, a 7-man international judging panel made
its decisions in the first annual TV festival at Montreux,
Switzerland. The festival’s Golden Rose Award (and
$25,000 in cash) went to a British TV musical, BBC’s
Black & White Minstrel Show. Second honors went to
Radio Televisione Italien’s Giardino d’Inverno, and 3rd
prize was awarded the Czech state-owned TV network’s
production of Mille Vues Demer les Coulisses. “Special
mention” awards, for production quality, went to a trio of
shows, one of which was NBC’s Perry Como’s Kraft Music
Hall. The other 2 were produced by Japanese and Soviet
networks. The festival itself was attended by representa-
tives of a long list of TV-equipped countries, including the
U.S., Japan, Russia, West Germany, France, Italy, and
Britain. Show’s highlight was the festival’s technical
symposium and electronics trade fair (Vol. 17:21 pl2),
which yielded sales of more than $3 million.
IvLTV Tyler, Tex. Editorial: “Mr. Minow’s speech
raked us from antenna to transmitter. During the rest of
the convention, the more we thought about the speech, the
madder we got. We were still burning when we got home,
and we told our friends about the young egghead lawyer,
who was planning to dictate the television program content
for all the people of the U.S. The newspapers blew it up.
The trade press roared & ranted. It pyramided into a
storm of industry controversy. Well, that was 2 weeks ago.
Now, after some sober reflection, the picture begins to
come clear. Mr. Minow, you’re a master psychologist. You ■
stunned us. You burned us up. And the final result ivill be
better programs in the days ahead. Pretty sharp, Mr. Min-
ow, you staged it perfectly!” — Marshall Pengra, gen. mgr.
WKRC-TV Cincinnati Editorial (quoting The Wall
Street Journal) : “We beg to suggest that what an African
child might or might not think about anything is a pitifully
poor excuse for anything the U.S. does or does not do. But
the real point is this: Who is going to ‘permit’ what kind
of entertainment TV is to offer? If that is not an implied
plug for governmental censorship, then it is hard to figure
just what Mr. Minow is talking about. It all smacks of the
old business of intellectual puritanism. Somebody doesn’t
like the books you’re reading; public tastes are too low and
need to be elevated. So the answer is to substitute official
taste for public taste. When people permit officials to do
that, they open up a real wasteland, not just a cultural one.”
TV Cameras in Court: KHOU-TV Houston was allowed
to film & recoi’d a recent Harris County District Criminal
Court murder tx-ial. Judge Myron Love and the district &
defense attorneys granted permission, and space was
allotted to the camera crew beside the judge’s bench. Judge
Love permitted increased lighting over the witness stand
and a tie-in with the court amplification systems.
Add Public Service: WSOC-TV Charlotte, N.C., has
produced a 20-min. film outlining the Charlotte Chamber
of Commerce’s plans for the coming year. The film will be
shown to local clubs, schools and church groups.
VOL. 17: No. 23
9
PM East ... PM West’ Premiere Set: Westinghouse
Bcstg. Co. has set June 12 as the premiere date for its
back-to-back pair of tape-syndicated late-night shows, PM
East & PM West. Together the 2 shows are available as a
nightly 90-min. package. Among guests for the first week’s
production: Otto Preminger, Lucius Beebe, Admiral
Chester Nimitz, Jonathan Winters, William L. Shirer,
singer Sam Cooke, composer Arthur Schwartz. Mike Wal-
lace, assisted by Joyce Davidson, will host the N.Y.-origin-
ated East segment; Terrence O’Flaherty the West portion.
All 5 WBC-owned TV outlets will carry the same show
on the same night.
WBC last week was busily confirming syndication
orders from stations in some 20 major markets (N.Y., St.
Louis, Detroit, Philadelphia, Miami, Denver, Los Angeles,
etc.). Added to WBC’s own outlets, WBC officials estimated
that the coverage of U.S. TV homes represented by stations
carrying the twin taped shows on June 12 “might be as
high as 75%.” WBC also did not deny in N.Y. a rumor that
ABC-TV was “interested” in the taped series as a possible
late-night network vehicle for the fall season.
Day Hits Media: Ex-CBS news vp John F. Day, who
quit the network in February (Vol. 17:6 plO) and now runs
radio WBAI (FM) N.Y., lashed out at TV in general &
networks in particular at a “Conference on the American
Character” in Washington. Among all the mass media,
TV’s impact is “more malignant than otherwise,” Day told
the Fund for the Republic-sponsored meeting. He said TV
does much “to leave the mass audience with an impov-
erished, shallow, ultimately betraying conception of the
real world.” As for the networks, they ought to be brought
under FCC licensing control, he said. Day also came out for
establishment of a permanent citizens’ committee to
appraise broadcasters’ performances with the objective of
improving TV programming — which he said may have to
be regulated directly by a federal agency eventually.
ARB Surveys Merging: Following the agreement
whereby American Research Bureau merges into C-E-I-R
Inc. (Vol. 17:22 p6), ARB Surveys Inc., an independent
affiliate of ARB, has reached an “agreement in principle”
to follow suit. ARB Surveys does non-broadcast market
research of all kinds. Headed by Pres. Don Calahan, it’s
owned about 50-50 by 5 stockholders of ARB and by Cala-
han & 4 of his associates. Its billings have been running
over $250,000 annually. Financial details of the merger
haven’t been finalized yet. The ARB merger was negotiated
by Blackburn & Co.; the ARB Surveys deal is being handled
directly by the principals.
Intertel in Debut: The first hour-long documentary
produced by the 4-country International TV Production
Assn. — “The Quiet War” in South Viet-Nam— will be
screened for an invited audience June 6 in the National Ed-
ucation Assn. Bldg, in Washington. Participating in the
Intertel venture are Westinghouse Bcstg. Co., National
Educational TV & Radio Center, Associated Rediffusion,
CBC and Australian Bcstg. Commission.
Top 10 Specials: “Peter Pan” with a 33.4 drew the
largest rating of all specials presented between Oct. 1, 1960
and June 1, 1961. The other 9 top-raters, according to
Sponsor, were “Wizard of Oz” (32.7), Bob Hope-Buick
(31.3), DuPont Show of Month-Feb. (30.5), Bob Hope
(30.0), Bob Hope (29.8), Debbie Reynolds (29.7), Ingrid
Bergman (29.2), Circus-U.S. Time-Shulton (28.6), Purex
March special (28.0).
FCC ANALYZES VOX POPUU: In a crash program, FCC
Chmn. Minow has had his staff evaluate the mail
response to his NAB speech (Vol. 17:21 p2). The
statistical breakdown documents the overwhelmingly
favorable reaction previously reported. Of 2,745
letters, 2,542 wei'e analyzed up to last week according
to 33 categories. Among them wei'e the following :
“Writer identification” — Men, 1,618; women, 824; chil-
dren, 8; unknown, 92.
“Business or profession” — Of the 2,542, 1,845 wei’e
unknown. Of those known, the following had 10 or more
each: housewives, 70; teachers, 56; lawyers, 51; doctors, 50;
ministers, 47; professors, 42; executives, 23; students, 22;
businessmen, 15; advertising, 13; realtors, 12; public rela-
tion, 11; retired, 10.
“Political party affiliation” — Democrat, 33; Republican,
19; unknown, 2,490.
“Expressed hope that speech can be implemented” —
Yes, 1,730; No, 55; no comment, 757.
“Stated position of chairman long overdue” — Yes, 958;
No, 55; no comment, 1.529.
“Medium by which writer became aware of speech” —
TV & radio, 208; newspaper, 556; both, 122; unknown, 1,656.
“Expressed support of chairman’s position” — In toto,
2,049; with l'eservations, 69; No, 55; no comment, 369.
“Stated TV programming generally has been” — Good,
50; bad, 1,507; no comment, 985.
“Stated radio programming generally has been” — Good,
16; bad, 253; no comment, 2,273.
“Complained of too much liquor, crime, violence and/or
sex” — Yes, 581; No, 12; no comment, 1,949.
“Stated present TV generally adversely affects”— Chil-
dren, 426; adults, 65; public morality, 345; country’s image
abroad, 44; no comment, 1,651.
“Listed ‘good’ programs” — 195. ‘Bad’ programs — 151.”
“Stated network programs are” — Good, 13; bad, 196;
could be impi’oved, 189; no comment, 2,144.
“Suggested program types to improve TV” — 287.
“Criticized program ratings as an improper standard”
—Yes, 109; No, 16.
“Complained of number, length, and/or content of com-
mercials”— Yes, 423; No, 20.
“Boycotts over-commercialized products & services” —
Yes, 71; No, 7.
“Listed stations as ‘good’ operations” — Yes, 74.
“Listed stations as ‘bad’ operations” — Yes, 121.
“Asked date for renewal of local station license” — 164.
“Desires” — Govt.-controlled TV, 42; pay TV, 39; edu-
cational TV, 164.
“Writer is parent” — Yes, 459; No, 42; unknown, 2,041.
B —
Bartell Cuffs Collins on Pay TV: Gei'ald A. Bartell
last week desci’ibed pay TV as “the most feasible, the fair-
est way to serve . . . the one-third of our population whose
critical judgment has been tuned to a finer point than the
others.” In a May 25 letter to NAB Pres. LeRoy Collins,
taking exception to the latter’s anti-pay-TV comments
before the NAB convention (see 1961 Supplement No. 5
p7), Bartell said pay TV would not destroy commercial TV,
but that pay-TV subscribers should be given the choice
between the commercial product and “a progi'am of no
interest to sponsors because of a prohibitive cost-pei'-
thousand.” Bartell, who is pres, of Macfadden Publications
and Bax’tell Bcstg. Coi'p., which recently acquired an
interest in Teleglobe Pay-TV System (Vol. 17:16 p9), urged
Collins, in effect, to learn more about pay TV.
10
JUNE 5, 1961
Advertising
FTC HITS ‘TARGET NO. l’s If delegates to last week’s
Advertising Federation of America convention in
Washington expected to be “entertained or inspired’’
by FTC Chmn. Paul Rand Dixon, they picked the wrong
guest speaker, he told them. What they got was a
stern dressing-down.
“I can say with assurance that my fellow Commis-
sioners & I place little stock in evangelism as a substitute
for law enforcement,” the govt.’s chief advertising police-
man said in a luncheon speech titled “False Advertising
Target No. 1 — Brinkmanship.”
Promising “the hardest-hitting program of law en-
forcement that the Federal Trade Commission can de-
velop,” Dixon said that “few indeed are the misrepresent-
ations . . . that are made through ignorance or naivete.”
“Both advertiser & advertising agency know perfect-
ly well when they are engaging in illegal brinkmanship in
exaggerating claims for a product or falsely disparaging
competing products,” the new FTC chairman went on.
“I would hazard the further guess that such adver-
tisers welcome appeals for fair play & better business
citizenship as an alternative to a formal complaint from
the Federal Trade Commission. Their enthusiasm for self-
policing is matched only by the skepticism of competitors
who have lost business to the false advertising.”
Dixon Fears Increase in False Claims
Dixon said FTC “is going to stay in business with an
overload of work in prosecuting false advertising cases,
and unless we can reverse a trend, we’ll have a heavier
load of them next year at this time than we have now.”
The cases will continue to flood FTC, he said, “because
too many advertisers — with & without the connivance of
their advertising agencies, and without or against the ad-
vice of their lawyers — will take a chance on trading truth
for more sales.”
“You would be doing your industry & the American
people a very great service if routinely & automatically
your first appraisal of an advertising idea would concern its
fairness & honesty. Then, if the idea has even a suggestion
of a bad smell, throw it awray,” Dixon concluded.
Ex-FTC Chmn. Earl W. Kintner, Dixon’s Republican
predecessor, gave the delegates a similarly pointed warn-
ing. “It is most alarming that there ai'e still many os-
triches within the industry who somehow believe that the
threat of increased govt, regulation is illusory and that
the storm will soon blow over,” Kintner said in a panel
discussion following Dixon’s speech.
Presiding over the panel was vp Edward Zern of
Geyer, Morey, Madden & Ballard, who professed “inability
to get worked up at the specter of govt, regulation haunt-
ing Madison Ave.”
John F. Cunningham of Cunningham & Walsh, who
succeeded General Mills’ James F. Fish as AFA chairman,
didn’t appear to be disturbed by the FTC warnings, either.
In an inauguration speech, Cunningham said industry self-
regulation against deception & misinformation is working
effectively, that a big danger now is that advertisers may
“bore the blazes out of 170 million Americans.” Said he:
“We must recognize that when we load the TV screen with
arrows running around people’s stomachs and hammers
banging away inside their brainpans [and] when we plaster
5 different commercial messages right after one another at
station break time, we are boring the public.”
Y£R Finds 9,514 Violations: Young & Rubicam has been
leading the charge of Madison Ave.’s Light Brigade
against over-commercialization of TV-radio since ABC
announced its proposed increase in station-break time (Vol.
17:16 p7). Last week Y&R took new ground when it
became the first agency to sign for BAR’s newly expanded
service — TV Performance Audits. A proof-of-performance
technique, the seiwice compares agency TV schedules and
commercial copy with actual broadcasts to certify that cor-
rect product & copy were aired and that length, date and
time of commercial occurrences were according to agency
specifications. Y&R vp William E. Matthews said the
service is “a significant advance over the traditional station
affidavit system.”
Pointing to a 4th-quarter 1960 BAR report, based on
one week of monitoring in 75 markets, Matthews said 9,514
local station violations w’ere uncovered, including triple-
spotting, excessive over-commercialization, product conflict
and overtime station breaks. “The very nature of TV
makes it less susceptible to detailed checking than the
permanent forms of print media,” said Matthews. “The
agency felt it had a responsibility to encourage the develop-
ment of more accurate checking.”
Toy Code Ratified: TV “guidelines” for toy commer-
cials, aimed at unethical or misleading appeals to children,
have been formally approved by NAB’s TV Code Review
Board and endorsed by Pres. Edward P. Parker of Toy
Mfrs. of the U.S.A. Inc. Drafted by the N.Y. Code Office
following a hassle over toy commercials last Christmas
(Vol. 17:10 pl4), the guidelines caution advertisers against
over-glamorizing of products, warn that prices described
as “only” or “just” so much can leave over-simplified
impressions with children. An NAB statement stressed that
“these are general guides, not dogmas.”
Aspirin Complaints Denied: Plough Inc. (St. Joseph
Aspirin) and Sterling Drug Inc. (Bayer Aspii-in) have
called on FTC to dismiss charges that they made false
fastest-relief-of-pain claims for their products in TV &
other advertising (Vol. 17:12 p8). Both companies denied
that their advertising contained any deception. Similar
denials of FTC complaints against claims for analgesics
were made earlier by Amei'ican Home Products Corp.
(Anacin) and Bristol-Myers Co. (Bufferin), which asked
that cases involving them be dropped (Vol. 17:18 pll).
Newspapers Bigger: Newspapers carry 55% more
pages today than 20 years ago, reports the American Assn,
of Newspaper Representatives.
New Reps: WGAN-TV Portland, Me. to Blair Tele-
vision Associates June 1 from Avery-Knodel • WBTW
Florence, S.C. to Young July 1 from CBS Spot Sales.
New Reps: WBTW Florence, S.C. to Young July 1
from CBS TV Spot Sales • WMUR-TV Manchester, N.H.
to Young June 1 from Weed.
Ad People: Melvin A. Singer elected a vp, Grey Adver-
tising . . . Mrs. Mary Wells & Jon Gronfein named vps,
Doyle Dane Bernbach . . . B. B. Randolph appointed mgr.,
radio & TV section, ALCOA ad dept.; Blair R. Gettig
named mgr. of radio & TV production.
Obituary
Walter M. Swertfager, 60, senior vp of Geyer, Morey,
Madden & Ballard, died May 28 at his Scarsdale, N.Y. home.
VOL. 17: No. 23
11
Soft Drink, Insurance TV Dollars Up: Soft drink adver-
vertisers spent $14.7 million in 1960 network & spot TV.
This was up 10.3% from 1959’s $13.3 million, TvB reported
last week. Gross time billings for the industry “are ex-
pected to rise some 20% in 1961,” the Bureau added, based
on (1) co-operative ad efforts in TV markets, with costs
proportioned to the number of homes delivered in the
bottler’s franchise area and (2) increased industry com-
petition, brought about by “the introduction of many new
soft-drink brands & other competitive drinks.” Network
billing's in 1961 “are expected nearly to double, with the
recent re-entry of Pepsi-Cola into network TV spurring the
upward trend,” TvB said. Coca-Cola was the leading TV
user in 1960, with gross billings of $4.7 million, followed by
Pepsi-Cola ($3.1 million) & Canada Dry ($1.6 million).
Insurance advertisers increased expenditures in major
consumer media by $19.2 million since 1956, (from $39.6
million to $58.8 million), with 47.4% of the increased
dollars allocated to TV, the Bureau said. “Since 1956, only
TV has increased its share of insurance advertising” — up
from 16.9% to 26.9% in 1960. Magazines’ share over the
5-year period dropped from 47.2% to 44.2%, newspapers’
from 29.8% to 23.1%. TV gross time billings in 1960 were
$15.7 million, with Prudential Life Insurance the leading
insurance advertiser ($3.8 million).
Radio Code Stiffened: Commercials for hemorrhoid reme-
dies and feminine-hygiene products have been ruled out by
NAB’s Radio Code Board, bringing radio’s self-regulating
commandments into line with the TV Code.
The Code Board headed by Cliff Gill (KEZY Anaheim,
Cal.) approved a new rule recommended by a special sub-
committee chaired by Cecil Woodland (WEJL, Scranton).
Subject to expected ratification by NAB’s Radio Board at
Washington sessions June 14-16, the new section reads:
“Advertising of certain intimate personal products
which might offend or embarrass the listening audience is
unacceptable. Among these are products for the treatment
of hemorrhoids & for use in feminine hygiene.”
NAB has very sketchy information on the extent of
hemorrhoid & feminine-hygiene commercials on radio now,
but Preparation H was being advertised on radio in about
80 markets several months back. At about the same time,
a feminine-hygiene test campaign was being run on a couple
of N.Y. radio stations.
Meeting in Washington June 1, the Code Board also
approved plans outlined by NAB radio vp John F. Meagher
for nationwide monitoring of programs aired by radio sta-
tions— Code subscribers & non-subscribers alike.
Meagher said tapes of programs which seem to be
overladen with commercials or which appear to be in
questionable taste will be checked at NAB hq for possible
Code rulings & action.
Camel becomes David & Chet Co-sponsor: Climbing
costs for the nightly NBC Huntley-Brinkley Report (double
what they were when Texaco began full sponsorship in
1959) have made it difficult for the oil firm to maintain
full sponsorship of the award-winning program. NBC,
however, lost no time last week in finding a customer. R. J.
Reynolds will pick up half the Huntley-Brinkley tab
starting July 3. (Reynolds sponsored network TV’s first
regularly scheduled news program — Camel News Caravan
—on NBC from 1949 to 1956.)
SUCCESS STORY— CHAPTER 5: Continuing our coverage
of local TV successes (Vol. 16:48, 17:8, 10 & 15), the
capsuled case histories below demonstrate how TV can
produce direct, traceable results for such diverse spon-
sors as real estate firms, household products, banks,
theaters and toy retailers.
XETV Tijuana-San Diego. Can TV aid a real-estate
promotion? Yes, says Harrison W. H. Eagles, XETV
program promotion mgr. The Skylift Motor Hotel, placing
its ad budget exclusively on the station, invested $3,500
weekly (for 3 weeks last year) in a saturation spot cam-
paign. “The public was invited to buy shares, and accept-
ance was overwhelming,” reports Eagles. Another firm,
Skyline Homes, put $1,000 per week (for 3 months) into
a campaign of 60-sec. announcements. Result: Although
the homes were priced from a minimum of $18,600, Sky-
line averaged 10 closed deals per week. “It took a great
deal of salesmanship & encouragement to convince Skyline
that TV could surpass anything done in newspapers,”
Eagles said, “but their decision proved a wise one.” XETV
also points to Showhouse 60, a Sunday-morning program
dealing with real estate & allied home products. Eight
tract developers comprise the sponsor pivot of the program.
“The first weekend produced 80 sold units,” reports Eagles.
WVEC-TV Hampton, Va. Levine Enterprises, opera-
tors of 11 theaters in the Norfolk-Hampton-Newport News
area, has adopted the “if-you-can’t-beat’em, join-’em” ap-
proach to TV. According to Byron Rose, gen. mgr. of the
chain, “WVEC-TV has never failed to deliver outstanding
results for any picture.” Sample: Disney’s “A Dog of
Flanders,” scheduled for 2 weeks, ran for 6 as a direct
result of a spot-TV promotion. “Swiss Family Robinson,”
also scheduled for 2 weeks, ran for 9. Continued success
on WVEC-TV has induced Rose to put more of his budget
into TV, less into newspapers — unusual in the theater field.
CJFB-TV Swift Current, Sask. The Pacific Coast
Borax Corp. not long ago used CJFB-TV, via sponsorship
of its spot-placed film series, Death Valley Days, as a
Canadian test market for Borax & Boraxo. “Although the
2 products were completely unknown in the area, with no
distribution,” CJFB-TV Pres. William D. Forst told us,
“product acceptance was so successful and demand so high
after commencement of telecasting, that even with properly
geared distribution, retailers couldn’t keep sufficient stock
on hand. Within 2 months, sales in the area exceeded the
highest expectations.”
WDSU-TV New Orleans. A 5-hour spectacular spon-
sored by Family Real Estate is one of WDSU-TV’s
favorite success stories. “$1,260,000 worth of lots were sold
as a result of the TV show and we were fabulously happy
about the over-all results,” enthused Warren A. Griffith
Jr., gen. mgr. of the realty firm to the station.
WIBW-TV Topeka. A consistent TV user for the past
5 years, the Capitol Federal Savings & Loan Assn, has
seen “a tremendous growth in assets as the result of TV,”
reports WIBW-TV gen. mgr. Thad M. Sandstrom. The
bank is currently sponsoring alternate weeks of Whirly-
birds and Manhunt.
KMTV Omaha. “About 2 years ago, Cooper Foundation
Theaters chain made our station their basic advertising
buy,” states this Midwest station. The chain ran 10-15
local spots weekly, most of them produced by KMTV.
“Grosses for the theaters in Omaha have been consistently
higher than the same films draw in comparable ... or even
larger markets,” said the station. “The 2nd longest run
in the world for ‘South Pacific’ was at the Cooper Theater
in Omaha — well over a year.”
12
Stations
NEW 8 UPCOMING STATIONS: The only report received
this week about a new station comes from Canada
where satellite CHAT-TV-1 (Ch. 4) Pivot, Alta, began
May 25 carrying the programs of its parent CHAT-TV
(Ch. 6) Medicine Hat. The station has a 2-kw GE
transmitter and a 500-ft. Wind Turbine tower at a site
near Pivot. Sid Gaffney, from CHAT-TV, will be the
resident engineer. CHAT-TV-1 will be sold as a bonus
to CHAT-TV, which on July 1 raises its base hour to
$150. Reps are Weed and All-Canada Radio & TV.
? 4*
In our continuing survey of upcoming stations, here
are the latest reports from principals :
KSLN-TV (Ch. 34) Salina, Kan. has a mid-June target
for beginning with ABC-TV, says Melville L. Gleason, pres,
of grantee Prairie States Bcstg., operator of radio KAWL
York, Neb. A 5-kw GE transmitter has been wired and is
ready for use in a building at Iron & 7th Sts. and an Alford
antenna has been installed on an existing 221-ft. tower
there. Gleason will be gen. mgr. & chief engineer; Jac L.
Bye, ex-radio KRVN, Lexington, Neb., sales mgr.; William
Southerland, ex-radio KSAL Salina, news director. Base
hour will be $250.
KBMT (Ch. 12) Beaumont, Tex. expects to have all
equipment installed by mid-June and to begin programming
with ABC-TV shortly thereafter, reports John H. Fugate,
gen. mgr. It will use a 50-kw GE transmitter and a 12-bay
antenna on a 998-ft. Kimco tower. Base hour will be $450.
Rep will be Hollingbery.
CFXU-TV (Ch. 9) Antigonish, N.S. plans a June start
as a CBC affiliate, according to mgr. Charles O’Brien. Work
on its 12-kw RCA transmitter and 420-ft. Microtower has
been completed and the studios are scheduled to be ready
for use by June 3. Regis Kell, ex-St. Francis Xavier U
electronics lab, is chief engineer and Wilfred S. Taylor, ex-
Chrysler of Canada, is in charge of sales. The station will
be sold in combination with CJCB-TV Sydney with a $300
base hourly rate. Reps will be Weed and All-Canada.
CHOV-TV Plans Mid-summer Start
CHOV-TV (Ch. 5) Pembroke, Ont., with a 2-kw RCA
transmitter due to arrive late in May, has changed pro-
gramming target to June-August, writes E. G. Archibald,
pres, of licensee Ottawa Valley Television Co. Ltd. The
studio-transmitter building was roofed & closed April 15.
It will use a wave-stack RCA antenna on a 568-ft. Cobra
tower. Base hour will be $150. Reps will be Young and
Stovin-Byles.
Hanford, Cal. Ch. 21 grantee Gann TV Enterprises
broke ground in mid-April for a studio-transmitter build-
ing near Lakeside Inn, Kingsburg, Cal., 12 miles from Han-
ford and 15 miles from Fresno. It hopes to begin program-
ming as an independent outlet in July, according to owner
Harold Gann, also owner of Harold Gann Radio Produc-
tions firm. Rep not chosen.
KPOB-TV (Ch. 15) Poplar Bluff, Mo. hasn’t a specific
target now, but expects to get going this summer as a
satellite of parent WSIL-TV (Ch. 3) Harrisburg, 111.,
writes WSIL-TV gen. mgr. O. L. Turner. The studio-trans-
mitter building has been completed and GE equipment, pur-
chased from defunct WBLN (Ch. 15) Bloomington, 111., has
been installed. It will have a 500-ft. Utility tower with a
4-bay GE helical antenna. Richard Petermichael, from
JUNE 5, 1961
WSIL-TV, will be resident mgr. & chief engineer. WSIL-
TV rep is Meeker.
WLTV (Ch. 13) Bowling Green, Ivy., delayed by rainy
weather, has set an August programming target, says
owner George A. Brown Jr. The foundation, floor and
plumbing are in for the studio-transmitter building. It
will use a 40-kw Standard Electronics transmitter. Foun-
dations have been poured for a 600-ft. Stainless tower and
a 12-bay RCA antenna is scheduled to arrive in a month.
Network affiliation hasn’t been signed, but a tentative $200
base hourly rate has been set. Rep not chosen.
CHCA-TV-1 (Ch. 10) Coronation, Alta., with a 2-kw
GE transmitter not due until July 21, has changed its tar-
get to Aug. 1, for start as a satellite of parent CHCA-TV
(Ch. 6) Red Deer. That’s the report given us by G. A.
Bartley, pres, of CHCA-TV. However, the 200-ft. Wind
Turbine tower is ready for use. It will operate as an unat-
tended automatic repeater and will be sold as a bonus to
CHCA-TV, which has raised its base hour to $240. Reps are
Weed and All-Canada Radio & TV.
Midland Telecasting Plans Sept. 1 Start
Midland Telecasting Co., holding Ch. 18 CP for Mid-
land, Tex. plans Sept. 1 programming, according to Chet
Darwin, gen. mgr. Construction hasn’t stained yet, as
leases are still being signed, but Electron Corp. will supply
equipment. Will use a 445-ft. Alford antenna. No rep yet.
WUTV (Ch. 36) Charlotte, N.C. is finishing installation
of 12-kw GE transmitter at No. 1 Television Place and
plans return to the air on Sept. 1, according to Dwight L.
Phillips, a new stockholder in grantee Century Advertis-
ing Co. Studio-transmitter construction has been completed
as well as that of 500-ft. Stainless tower with a 5-bay GE
antenna. Guy F. Titman has been named chief engineer.
Network affiliation hasn’t been signed, base hourly rate not
set, rep not chosen.
WSIU-TV (Ch. 8, educational) Carbondale, 111. has
Sept. 1-10 programming target writes Buren C. Robbins,
dir. of bcstg. service for grantee Southern Illinois U. It has
a 35-kw transmitter and 10-kw GE driver due there Aug. 1.
Studios, on the campus, are scheduled for completion in
mid- June when construction of transmitter house near
Tamaroa, 111., 27 mi. away, is scheduled to begin. Work on
900-ft. Dresser-Ideco tower will begin July 1. It will have
a helical GE antenna, also scheduled to arrive Aug. 1.
KUSD-TV (Ch. 2) Vermillion, S.D. has given up its
spring target and now plans Sept. 15 start, says Martin
Busch, dir. of KUSD radio-TV-film for grantee State U. of
S.D. It ran into difficulties in completing proof of perform-
ance tests. KUSD-TV has a 250-watt Sarkes Tarzian
transmitter and a Jampro antenna on a 150-ft. tower pur-
chased from Tower Construction Co.
City Council Hearing Televised: KGW-TV Portland,
Ore. was recently permitted to cover live an entire 5% -hour
city council hearing. The City of Portland issued a resolu-
tion praising the station for its efforts and Portland news-
papers unanimously commended the coverage. A 2-hour
repeat was later broadcast in Saturday prime time.
Obituary
Dr. B. J. Palmer, 79, radio pioneer & chiropractic
crusader who headed the Palmer School of Chiropractic
founded in Davenport, la. by his father, died May 27 at his
winter home in Sarasota, Fla. He bought WOC Daven-
port in 1922, added WHO Des Moines to his enterprises in
1939. Surviving: a son, Dr. D. D. Palmer, 3 grandchildren.
VOL. 17: No. 23
13
More about
Directory of NAB Publications: NAB has put out a num-
ber of useful reports, brochures, etc. for its members in
recent times but we don’t recall seeing them listed recently.
At our request, NAB has prepared a bibliography, append-
ing its own description of each document. Herewith is the
list, available to NAB members from the Association’s
Public Relations Service, 1771 N St. NW, Washington:
A Copyright Primer — An explanation of the copyright
laws and a general discussion of those problems of copy-
right which the broadcaster normally meets.
Advertising Stopped At 10 O’Clock This Morning — A book-
let outlining the vital importance of advertising to the
growth of the American economy.
A Political Broadcast Catechism (4th edition) — An explan-
ation in question & answer form of FCC regulations &
decisions on political broadcasts, with citations of specific
sources of the decisions, an agreement form for political
broadcasts, and excerpts from the Communications Act of
1934 and from the Rules of the Commission governing
radio-broadcast services.
Awards & Citations In Radio & Television — A booklet pro-
viding a comprehensive list of awards available to persons
engaged in the broadcasting industry . . . specifically, radio
& TV stations — their management & personnel.
Broadcasting & The Lottery Laws (3rd edition) — Informa-
tion of general assistance to broadcasters on questions of
federal law & federal administrative regulations of broad-
casting advertisements of lotteries.
Broadcasting The News — An operational guide on radio
& TV news. This booklet includes a declaration of princi-
ples, history of broadcast news, and a chapter on the
organization of a station news dept.
Campaigning On TV — TV edition of Is Your Hat In Ring?
Code Of Conduct For Broadcasting Public Proceedings —
This Code was adopted by the NAB board of directors to
assure the full preservation of dignity & decorum when
microphones & cameras are used to cover court trials &
other public proceedings.
Editorializing On The Air — A report on this growing prac-
tice in broadcasting which includes a definition of a broad-
cast editorial, a discussion of legal problems, and a guide
to broadcasters who are planning to editorialize.
Free Television — How It Serves America — A booklet re-
viewing the growth of TV and setting forth the contribu-
tions made by a free system of TV broadcasting.
Full Length Speech Texts For Radio Broadcasters — 8 indi-
vidual speeches on various subjects for radio.
Full Length Speech Texts For Television Broadcasters —
6 individual speeches on various subjects for TV.
Hoiu Television Minds Its Manners — A brief explanation
of what the Television Code is and how it is administered.
If You Want Air Time — A handbook for organization
publicity chairmen explaining how to go about getting
their messages on TV & radio. Lists do’s and don’ts that
will help organizations do the job properly.
Is Your Hat In The Ring?— A booklet to help people in
public life present their views by radio convincingly.
Program Material Available From Government & Civic
Agencies For Use By Radio Stations — Lists of transcrip-
tions, tapes, announcements and other program material
which are available from govt. & civic organizations for
local broadcasting.
Radio Code of Good Practices — The Code observed by
subscribing radio stations to assure good programming &
acceptable advertising.
Radio USA — A booklet reviewing the growth of the Amer-
ican system of radio broadcasting — its purpose & function.
So You’re Going On TV — A booklet for non-professionals
explaining the do’s & don’ts for TV appearances.
Speaker’s Guide For Radio Broadcasters — A handy guide
that provides concise & readily accessible statements on
key questions affecting the broadcasting industry. Helpful
in preparing speeches, in answering inquiries which the
press & public may ask about broadcasting and in building
a local public relations program.
Speaker’s Guide For Television Broadcasters — -See above.
The Television Code — The voluntary code of program &
advertising guideposts subscribed to by TV broadcasters
and administered by the TV Code Review Board of NAB.
NAB Reorganization Up: Item No. 1 on the agenda
for NAB Board sessions in Washington next week will be
restyling of hq & committee structures, on which Pres.
LeRoy Collins has been working since February (Vol. 17:7
pi et seq.)- The 43 members of the TV & Radio Boards
will meet jointly June 14 at the start of the 3-day sessions
& again on June 16 to take up the Collins reorganization
plan to help give the industry a “positive program.” The
TV Board under Chmn. Dwight W. Martin (WAFB-TV
Baton Rouge) has scheduled separate June 14-15 sessions.
The Radio Board will meet June 15 to elect a successor to
Chmn. Thomas C. Bostic (Cascade Bcstg. Co.), whose term
has expired. The sessions will be preceded June 13 by an
orientation session at hq for newly-elected board members.
Townsend Settles Case: Townsend Corp. of America,
holding company whose interests include radios WKDA
Nashville, KNOK Fort Worth and KITE San Antonio, has
agreed to a federal court decree against further violations
of the Investment Company Act (Vol. 17:19 pl4). As part
of the settlement of the SEC case, U.S. District Court
Judge William F. Smith in Newark replaced Townsend of-
ficers with an interim directorate.
NABET Charge Dismissed by NLRB: A charge filed
by NABET against KXTV Sacramento for alleged violation
of the National Labor Relations Act has been dismissed by
the NLRB regional dir. on the ground of insufficient evi-
dence. The union had charged that KXTV & its representa-
tives “refused to bargain in good faith.” Station attorneys
are filing a $105,000 suit against NABET and AFTRA.
NABET Wins NLRB Rule: John E. Fetzer’s WWTV
Cadillac has been ordered by the National Labor Relations
Board to “cease & desist” from refusing to bargain collec-
tively with NABET for technical & production employes.
KOCO-TV Sold: Sale of KOCO-TV Enid-Oklahoma
City has been negotiated for about $2.5 million — to Capital
City Investment Co. The purchasers are headed by oilman
John Kirkpatrick and include Dean McGee and P. R. & L. D.
Banta. Major stockholder of the seller is the L. E. Caster
estate. McGee also holds interests in stations controlled by
Sen. Kerr (D-Okla.)— KVOO-TV Tulsa, WEEK-TV Peoria
and WEEQ-TV La Salle, 111. The Bantas are now stock-
holders in KOCO-TV.
14
JUNE 5, 1961
Film & Tape
UPA Plans Public Stock Issue: UPA Pictures Inc. plans
to issue public stock over the counter as soon as necessary
data can be compiled for SEC, according to Henry G. Sap-
erstein, who with Peter de Met owns the controlling inter-
est in the company.
Saperstein said UPA plans an expanded production
program of TV series, animated cartoon programs, cartoon
features and movies. Projects include 32 half-hour boxing
shows for TV, 104 half-hour Ding Dong Schools, 2 movies,
6 theatrical animation cartoons starring Dick Tracy, 3 Mr.
Magoo short subjects for theaters, and other product.
UPA has sold $2,750,000 in TV product since July 1.
Syndication’s Problems (cont.) : Things looked a bit
brighter last week in the troubled syndication market (Vol.
17:19 p3 et seq.) — for Screen Gems at least. The Columbia
Pictures telefilm subsidiary launched a sales campaign
for one of the few first-run syndication properties to
reach the market this season: Shannon — 30-min. action-
adventure show about transportation-field insurance inves-
tigators, starring George Nader & Regis Toomey. Even
Screen Gems was surprised at the quick results. Almost
overnight, it scored 2 major regional deals, a 12-market
Southern lineup (Atlanta, Charleston, Roanoke, etc.) for
Bunker Hill foods, and a West Coast 6-market spread (Los
Angeles, San Francisco, Seattle, etc.) for Miles Labora-
tories. Said SG’s Robert Seidelman, syndication vp: “We
may launch another first-run show very shortly if this sort
of demand continues.”
TPG Rejects Producer Guilds Merger: Television Pro-
ducers Guild has turned down a projected merger with the
Screen Producers Guild after a year’s study of such a union.
TPG prefers to concentrate on economic gains for its
members via its own organization. At its annual meeting
in Hollywood TPG reiterated its demands for residuals for
producers; heard a proposal that the Guild establish a title
concept & registration bureau to clear titles; considered an
annual awards dinner. Re-elected without opposition were
Pres. Ben Brady; first vp Everett Freeman; 2nd vp David
Dortort. New directors: William Asher, Alvin Cooperman,
William Froug, John Guedel, Herbert Hirschman, Buck
Houghton, Hal Hudson and Stanley Rubin.
SAG Endorses JFK Tax Plan: Screen Actors Guild
last week endorsed President Kennedy’s April 20 recom-
mendation to Congress for repeal of the “total tax exemp-
tion now accorded to the earned income of American
citizens residing abroad.” The Guild said this would bring
back to the U.S. that movie production which has gone
overseas because of the present income tax structure.
SAG’s board, in a statement filed with Chmn. Mills of the
House Ways & Means Committee, said the number of
movies produced in the U.S. had declined considerably
and this had materially curtailed the earnings potential of
the majority of its membership.
Sealed Verdict for Perry Mason: Raymond (Perry
Mason) Burr and CBS-TV last week resolved their prob-
lems, which materialized when the actor said he was “tired”
and wouldn’t return next season (Vol. 17:21 pl4). Al-
though none of the participants would reveal details of the
settlement, CBS-TV spokesman indicated that the new deal
given to Burr puts him under contract for longer than the
year he had to go. And a source close to Burr said the
actor was satisfied because of an easing of his workload.
NEW YORK ROUNDUP
Videotape Productions tripled its N.Y. studio space last
week, leasing NBC’s studio & office facility at West 67th
St. & Columbus Ave., and thus making it “the world’s
largest & best equipped independent video-tape organiza-
tion,” according to vp & gen. mgr. John B. Lanigan.
Future plans also include closed-circuit industrial and
trade shows, education and “new-business areas to be de-
scribed later.” Videotape Productions recently increased
its staff, drawing on personnel from the CBS-TV produc-
tion sales unit and formed a sales-production liaison with
Robert Lawrence Productions. The studio, now leased to
Videotape Productions, has been used by NBC for its own
tape commercial offshoot, Telesales. NBC, however, quickly
pointed out last week that the deal “represents no cutback
of any kind in Telesales production.”
MGM & BBC have decided to go ahead, after all, on a
co-production telefilm series. Zero One, which has been in
the planning stage since last fall (Vol. 16:45 p9). Because
of production delays, a pilot was not produced in time for
the 1961 sales season, and MGM put the project on the
shelf. Now a pilot is expected to be shot at MGM’s British
studios this summer. The series will deal with international
airline police activities, and the title is derived from the
telephone dial code for the Security Office at London
Central Airport. BBC will have distribution rights for the
Eastern Hemisphere; MGM will distribute, in network
release or syndication, in the Western Hemisphere.
VHF Inc., a new video-tape production & distribution
company, was formed last week by 4 executives of the now-
defunct CBS-TV production sales unit. “Programs to suit
all needs,” is the VHF Inc. production promise, including
“TV-program series, industrial presentations, religious pro-
grams, closed-circuit broadcasts, medical telecasts, and TV
commercials.” The new firm will lease Reeves Sound
Studios facilities but will supply its own producers, direc-
tors, writers and technical personnel, studios, cameras,
remote facilities and editing services.
TV Industries Inc. is opening an office in London, the
first of several European branches. Norman B. Katz, for-
mer head of UAA overseas sales and now TV Industries
vp & dir. of international operations, is currently abroad to
set up the operation, which will market the RKO feature
library to TV & theaters. Katz will also investigate for-
eign co-production deals and “the acquisition of product
abroad for U.S.-Canadian distribution by TV Industries.”
Warner Bros, has managed to pull off the same coup in
Britain it recently managed neatly in this country with
ABC-TV — namely, a renewal on all current WB telefilm
shows for the fall season. Current lineup: Bronco and
Sugarfoot (latter retitled Tenderfoot) on BBC-TV;
Hawaiian Eye, Lawman, Maverick and 77 Sunset Strip via
British commercial contracting firms.
People: Joseph W. Bailey has resigned as Ziv-UA vp.
Obituary
Jess Kimmel, 46, a production mgr. and dir. in TV and
the theater, was found dead in his N.Y. apartment May 30.
He had recently undergone an abdominal operation. He
had worked for all 3 TV networks and on Show of Shows,
Red Buttons, Jan Murray, Naked City and other shows.
Surviving: Wife, 2 daughters, a son, his mother and sister.
VOL. 17: No. 23
15
HOLLYWOOD ROUNDUP
Cascade Initiates Expansion Program: Cascade Pic-
tures of California, West Coast TV film commercial pro-
ducer, has begun a $l-million expansion program. Pres.
Bernard J. Carr and vp Boy W. Seawright last week
through their affiliate, Seward Investment Corp., acquired
from Litton Industries Inc. the Hollywood property and
buildings housing the Westrex Corp. and Todd-AO. Occupa-
tion of the area begins next October. Cascade’s acquisition
& planned new construction will house the handling of all
phases of live-action photography, animation and photo-
graphic optical effects. Six sound stages will be in opera-
tion when remodeling & new construction is completed.
Writers Guild of America West has rounded out the
roster for its June 8 panel discussion on “Television on
Trial” (Vol. 17:22 p8). Panelists include FCC’s Ashbrook
P. Bryant, chief of Office of Network Study, Tom McDer-
mott, exec, vp of Four Star Television; Bud Stefan, BBDO;
Leslie Bruce, representing the sponsor; and Gene Rodden-
berry, representing the writers. A network executive will
also be on the panel. WGAW TV-radio branch’s annual
awards will be disclosed the same night.
Carl Pingitore, Warner Bros. TV film editor for 6 years,
joins 20th Century-Fox TV as associate producer on
Follow the Sun . . . Milton Orman is named TV-radio con-
tract administrator of Writers Guild of America West,
replacing John Schallert, who is leaving to join MCA
Artists Ltd. . . . Leo Salkin, Format Films story editor,
named vp . . . Danny Arnold named producer of The Real
McCoys.
MGM-TV has 37 directors & writers preparing 4 series
which go into production in the next 2 weeks, and the record
figure is expected to reach 50 soon. Series are Cain’s
Hundred, Dr. Kildare, Father of the Bride and National
Velvet . . . Warner Bros, has promoted Edward (Kookie)
Byrnes from parking lot attendant to full-time private eye
in 77 Sunset Strip. Robert Logan is new car parker.
People: Writer Sam Newman has been signed to a
3-year contract by CBS-TV and is now writer-story con-
sultant for Perry Mason . . . Producer Richard Goldstone
(Adventures in Paradise) has left 20th Century-Fox TV
after turning out 48 episodes of the series. He has formed
his own movie company in partnership with John Monks Jr.
. . . Michael Garrison has been named producer of Revue
Studios’ The Investigator, starring James Franciscus,
James Philbrook, Mary Murphy and A1 Austin. . . . 20th
Century-Fox TV has signed Francis D. Lyon to direct six
60-min. shows during the next year. The same studio has
signed Iris Chekenian as story editor of Follow the Sun,
produced by Marion Hargrove. . . . Lawrence Eisenberg has
joined the N.Y. staff of Cleary-Strauss-Irwin & Goodman
to work on the PR company’s TV-series clients.
More People: Hy Averback is signed to a producer-
writer contract which also calls for him to create new series
ideas for Four Star Television . . . MGM-TV sales vp John
B. Burns returned to N.Y. following meetings with studio-
production vp Robert Weitman on next season’s production
as well as plans for 1962-63 . . . MGM-TV producer Rudy E.
Abel (National Velvet & Father of the Bride) has returned
from a business-vacation trip to Europe and begun prepara-
tions for next season’s production . . . Producer Don
McGuire has left the Hennesey series.
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., Murray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK,
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Asst. Business Mgr. PAUL STONE
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For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Byron Goodell advanced by NBC Spot Sales
to TV sales national dir. from Eastern division TV sales
force mgr., succeeding Edwin T. Jameson, resigned.
Alan S. Englander named treas. of Corinthian Bcstg.;
will also continue as asst, treas., Whitney Communications.
Benjamin H. Berentson and Charles E. Gates appointed
station mgrs. of WGN-TV & WGN Chicago respectively,
effective June 5.
Joseph A. Waldschmitt promoted from exec, vp to pres.
& chief exec, officer, Page Communications Engineers,
succeeding Esterly C. Page, elected chmn.; Glenn G.
Peebles, construction & installation dir., and Charles L. Ill,
administration dir., named vps.
A. DuMont Wyckoff Jr., ex-Remington Rand, appointed
Middle Atlantic district sales mgr., TelePrompTer govt,
services dept., communications systems div. . . . Jack H.
White promoted from Eastern sales mgr. to national TV
sales mgr., H-R Reps; John T. Bradley promoted from
Chicago TV sales mgr. to Midwest sales mgr. . . . Jack
Meyer resigns as vp-sales dir., Mobile Video Tape Inc., to
become dir. of video tape sales at KCOP Los Angeles.
Dr. Clinton H. Churchill remains as pres, of WKBW-
TV & WKBW Buffalo, which was sold to Capital Cities
Bcstg. Corp. (Vol. 17:22 p5), and was named a dir. of
Capital Cities. Clinton D. Churchill, vp-station mgr.,
WKBW-TV & WKBW will continue these responsibilities
in Buffalo as vp-gen. mgr., Capital Cities.
Richard Lewine, recently resigned as special-programs
dir., CBS-TV, named a consultant to N. W. Ayer . . .
William H. Lawrence, veteran N.Y. Times reporter, joins
ABC News as political editor in Washington.
Amory Houghton, chmn., Corning Glass Works exec,
committee, and U.S. ambassador to France from 1957 to
1961, named a dir. of NET . . . Eugene S. Hallman,
programming vp, CBC, elected a trustee of the Bcstg.
Foundation of America, the international division of NET.
NAB’s Tower to Corinthian: Charles Tower, NAB TV
vp since May 1960, joins Corinthian Bcstg. Corp. July 1
as administrative vp. He said he has had a desire to join
the operating end of TV, and NAB Pres. Collins praised
Tower’s work, expressing regret at his leaving. Gov.
Collins said the position would remain open pending the
Board’s consideration of reorganization recommendations.
16
JUNE 5. 1961
Consumer Electronics ....
MANUFACTURING. DISTRIBUTION, FINANCE
I960 PRICE TRENDS — TV UP, RADIO DOWN: Retrospective look at TV's price history in
the pages of our TV Factbook No. 32 — in the mails next week — shows that last year saw the highest average
factory price since 1953, despite price sag towards end of year.
Analysis of TV sales by type shows that TV-phono combinations set an all-time high last year in both
unit sales & percentage of year's total retail sales (retail sales records extend back only through 1953).
Consoles accounted for their greatest percentage of the retail market since 1954.
Newly enlarged statistical section of our Television Factbook features a wide variety of information
on TV-radio-phono production & sales, from EIA and other sources. Data computed from the Factbook's
tables show this pattern in average factory price of TV sets since 1947:
1947
$280
1951
$177
1954
$140
1957
$130
1948
$235
1952
$172
1955
..$138
1958
$136
1949
$193
1953
$170
1956
$127
196S
$141
1950
$180
1960
.$145
This increase has not been maintained so far in 1961, preliminary estimates show, and heavier-than-
usual proportion of high-end sets will have to be sold rest of year to keep average on par with 1960.
Breakdown of retail TV sales by type since 1953, when EIA began to gather retail statistics, shows
this percentage distribution of total TV purchases:
Year Table-Portable Console TV-Phono Comb.
1953 46% 51% 3%
1954 55% 43% 2%
1955 57% 41% 2%
1956 64% 35% 1%
1957 60% 38% 2%
1958 56% 41% 3%
1959 58% 39% 3%
1960 54% 42% 4%
Radio prices have wandered all over map during past 10 years, declining during last 3 years,
presumably due to competition from low-priced imports. The following table shows average factory price of all
types of domestic radios (including auto) from 1951 through 1960:
..$25.10
1953
$22.73
1955
$20.23
1957
$24.25
1959
$21.21
..$22.92
1954
$22.06
1956
$21.37
1958
S26.90
1960
$20.13
Money spent for servicing of TVs, ladios & phonos reached all-time high in 1960, another Factbook
table shows. Based on estimates by Sylvania market research dir. Frank Mansfield, the figures show public
spent S2.52 billion to install sets and keep them in working order last year. Although some industrial &
commercial servicing by repairmen may also be included in the figure, it's still indicated that nation s TV-radio-
phono servicing bill last year exceeded industry's factory output of consumer electronic products (S2.1 billion).
TV-RADIO PRODUCTION: EIA statistics for week ended May 26 (21st week of 1961):
May 20-26 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 121,294 120,541 123,492 2,181,788 2,444,174
Total radio 312,832 302,706 320,251 5,898,890 6,973,069
auto radio 100,508 100,841 120,339 1,854,010 2,726,222
VOL. 17: No. 23
17
NEW FACES OF 19 62: This year's new-line debuts so far indicate that 1962 will be a year of
refinement — rather than innovation — in TV design. Like the lines shown previously this year (Admiral, RCA,
Sylvania), GE's new series and Magnavox's summer drop-ins show no radical departures from 1961 in pricing
or design.
What is new in the new lines is color and FM stereo. GE's color series consists of 3 basic models
(total of 8 sets), comprising consolettes at $595-625, consoles at $695 and lowboys at $775. It's good bet that
Philco, which holds its convention this week in Atlantic City, will be next manufacturer to announce color.
GE's top-of-the-line black-&-white TV-radio-stereo combo remains at $629 — but now includes FM stereo
in the price, and music power output has been stepped up to 100 watts. (GE's stereo line will debut at Music
Show next month in Chicago.) Magnavox's 7 TV drop-ins include new version of 24-in. stereo theater, with
provision for multiplex adaptation.
Concentration this year is on improved circuit reliability in almost all TV lines. GE is stressing its
power-transformer chassis and 4-transistor RF remote unit. GE's basic line of 16 black-&- white sets is priced
from $159.95 to $699.
Philco's new line, to be shown this week, is also expected to emphasize engineering refinements. It's
understood to feature new circuits which increase picture brightness & contrast without boost in voltage.
Philco is expected to offer 2 stereo theater combinations, both equipped to accept multiplex adapter which is
scheduled for availability this summer. Like other lines announced so far, best guess is that Philco's prices
will adhere pretty closely to 1961 pattern. Also showing this week: Zenith, in Miami.
More about
FM STEREO BEGINS: Start of FM stereo broadcasting
June 1 (see p. 1) found many manufacturers still fran-
tically making plans for adapters & sets. Some were
frankly confused. One manufacturer, referring to a
competitor’s adapter, told us: “I can’t see how that
thing can possibly work.” Another set maker said to
us recently : “We got hold of 2 competitive adapters and
tested them on an FM stereo signal from our own sub-
carrier generator and they just didn’t do the trick.”
Most manufacturers are now stocking up on stereo
signal generating equipment for testing stereo tuners &
adapters, and are looking forward to the day when there’ll
be stereocasts on the air in their areas for proving their
products. Without signals, they’re working completely in
the dark — and we know of no manufacturer who really in-
tends to market unproved equipment. But this bottleneck
in signals is going to hold up deliveries of receiving gear.
Several new sources of signal generating equipment
are opening up. Crosby Teletronics, whose FM stereo sys-
tem lost out in the FCC decision, nevertheless is exploiting
its stereo experience and turning out subcarrier generators
for manufacturers as well as adapters for equipment mak-
ers and for direct marketing through parts jobbers. Cros-
by’s first production batch of adapters is designed for com-
ponent hi-fi tuners which have multiplex jacks. Any in-
stallation on sets without jacks is a job for a technician,
a Crosby spokesman told us.
Zenith explained FM stereo to its dealers last week
in a 3-page trade-paper ad. It said its complete stereo
line is now in production, and that its stereo-FM-AM-
phono consoles will cost $30-60 more than its current
stereo combos. It warned against trying to convert mono-
phonic FM radios to stereo. “The probability,” said Zenith,
“is that the cost of adapting a present FM set to stereo,
plus the initial cost of the receiver, will exceed the cost
of a new receiver expressly designed and built for FM.”
Zenith reiterated that it would build no adapters, but that it
will supply drop-in stereo FM tuners for Zenith console
phonos which have compartments for them. Customers
who buy Zenith phono consoles will get first priority “when
the new tuners are available.”
General Instrument Corp. announced its Automatic
Mfg. Division is now ready to sample the radio manufac-
turing industry with an experimental kit of filters for FM
stereo receivers.
Meanwhile, Automatic Radio Mfg. Co. (no relation to
the General Instrument division) announced the establish-
ment of subsidiary Multiplex Corp., 122 Brookline Ave.,
Boston, to manufacture FM stereo receivers. Multiplex is
headed by John J. Grady.
Japanese Embargo Refused: The Treasury Dept, has
given EIA a flat turndown on a petition to invoke anti-
dumping provisions of the Internal Revenue Act against
Japanese exports of receiving tubes to the U.S. As part of
its campaign to protect American electronic-product manu-
facturers from Japanese inroads, EIA filed the embargo
petition last September, alleging that the imported tubes
were being sold here for “less than fair value.” Following
an 8-month investigation, acting Customs Comr. David B.
Strubinger wrote EIA gen. counsel John B. Olverson that
the govt, could find no valid reasons for any anti-dumping
action. A study of domestic & export pricing of Japanese
tubes showed that they “are not being sold or are likely to
be sold” at less-than-fair rates here, Strubinger said.
FCC Cautions Set Buyers: In a consumer-conscious
public notice, FCC has called on all buyers of TV & FM
receivers to make sure the sets carry a label stating that
they meet the Commission’s anti-interference radiation
limits. Most U.S. & foreign manufacturers give “excellent
co-operation” in complying with the regulation, FCC said,
but added: “However, the Commission notes that some
sets are being sold which do not carry the required seal or
label. Operation of a set manufactured after Dec. 31, 1957
whch does not have such a label attached is prohibited by
the rules.”
18
JUNE 5, 1961
PHILCO & CBS DROP TUBE BUSINESS: The steady attri-
tion of transistors, coupled with fierce domestic &
foreign competition, last week whittled 2 major com-
panies from the ranks of receiving-tube producers:
Philco’s Landsdale Division and CBS Inc.’s CBS Elec-
tronics Division.
Philco vp William J. Peltz, Lansdale Division gen.
mgr., noting that the use of receiving tubes by U.S. OEMs
had declined 31e/c since 1955, reported that receiving-
tube production would be discontinued over the balance of
the year in favor of a buildup in transistor production. The
plant currently is devoted appi-oximately 80% to transis-
tors, 10% to cathode-ray tubes, 10% to receiving tubes.
A spokesman said that picture tubes are not affected by
the move, that only a fraction of Lansdale’s entertainment
tubes are sold “outside the house,” that the Division is
only one of 4-5 tube suppliers for Philco TV-radio-phono
products. He said the Division’s tube-making equipment
will go up for public sale “almost immediately.”
Exactly 120 months after it acquired pioneer tube-
maker Hytron Radio & Electronics (Vol. 7:15 p2), CBS
Inc. announced that its CBS Electronics Division is going
out of the receiving tube business.
Division Pres. Clarence H. Hopper indicated that tube
operations will be terminated by the end of this month.
Approximately 1,200 employes at 2 owned and one leased
plants will be dismissed, and CBS will sell its tube-making
factories at Danvers & Newburyport, Mass.
Hopper reported that Raytheon will purchase a “por-
tion” of the entertainment-type receiving-tube inventory
for an undisclosed price. Raytheon plans to offer sales &
service of these products to present CBS disti’ibutors and
their customers.
The CBS withdrawal writes finis to one of the oldest
brand names in the business: Hytron, which dates back to
1921 and the beginning of the electronics industry. When
it merged with CBS on June 15, 1951, Hytron rated with
the major makers of TV-radio tubes, including kinescopes.
For CBS, the move marks the third major retreat in
consumer electronics in 5 years: TV sets in 1956 (Vol.
12:28 pll), phonographs last month (Vol. 17:20 p20).
“We believe that the technological requirements of
the space age clearly indicate that our particular talents
& skills should be directed to products other than receiv-
ing tubes,” Hopper explained. He said the Division will
concentrate on semiconductors, micro-electronics, sophisti-
cated electronic tubes and other electronic products. Di-
vision hq will now be centered at the Lowell, Mass., semi-
conductor plant, completed last year.
The CBS Electronics Division operated at a loss in
1960. Earlier this year, in the CBS annual report, Hopper
blamed “intensive domestic & foreign competition, drastic
industrywide price reductions and the tightening of cus-
tomers’ inventories” as prime factors in the Division’s loss
performance, causing it to fall “far short of the goals set
for the year.”
British TV Concentration: Thorn Electrical Industries
has purchased the domestic TV-radio interests of Ultra
Electric (Holdings) Ltd. The $6.72-million deal covers
Ultra Radio & TV Ltd. and Pilot Radio & TV Ltd. and
subsidiaries.
Symphonic TV-Stereo Shown: Distributors from the
Eastern Rocky Mountain Area will see Symphonic’s new
line June 5-8 at Kansas City’s Hotel Muehlebach in the
2nd of a series of regional showings.
Are Retailers Junket Weary? With u.s. industry now
spending more than $100 million annually on incentive
trips for dealers (up from only $5 million in 1952), May
29 Wall St. Journal rounded up representative retailers to
see if they would prefer to stay home & tend store.
“A growing number of retail merchants appear to
share doubts about the value of the current flood of sales
promotion schemes which dangle trips to foreign lands &
posh resorts as incentives to push a manufacturer’s prod-
ucts,” commented the Journal, adding: “Retailers, partic-
ularly in the appliance field, where use of promotional
travel has become especially heavy, say the practice has be-
come so common that free trips have lost much of their
effectiveness as a spur to sales . . . Many merchants say
they would prefer to have the promotion money that now
goes for travel, spent on advertising instead — or perhaps
not spent at all, so factory prices could be lowered.
“There’s also concern over the tendency of some small
dealers to order too heavily from suppliers and build up
excessive inventories as they seek to qualify for trips.”
Because they require long-range planning & prepara-
tion, trips can come completely unglued because of changes
in company policies and/or marketing practices, the Jour-
nal noted :
“Hoffman Electronics recently wound up an incentive
travel venture in a highly anticlimactic fashion. The com-
pany originally had planned to take 1,500 TV & radio
dealers & wives to Paris this month to promote a line of
19-in. & 23-in. TV sets newly introduced in 1960. Eligibil-
ity for the trip was based on orders for the new models
placed by dealers from July through December of last year.
“As things worked out, however, dealers didn’t order
many of the new models because their customers were more
interested in buying the old smaller-screen models at bar-
gain prices. Only some 300 guests were aboard when Hoff-
man’s chartered flights took off for Paris. Worse still,
shortly before the trip, Hoffman was forced to announce
the discontinuation of TV-set production altogether [Vol.
17:14], Instead of using the Paris trip to push its TV
line, Hoffman found itself with only radios to promote.”
* * *
Why Retailers Fail: Causes of TV-radio-appliance bus-
iness failures in 1960, as classified by Dun & Bradstreet
and reported in the May NARDA News : Incompetence was
responsible for 34.7% of total failures, unbalanced experi-
ence (sales, finance, purchasing) 20.8%, lack of managerial
experience 19%, lack of experience in the line 15.6%, ne-
glect 3.2%, fraud 3.2%, disaster 0.9%, reason unknown
2.6%. The causes listed are based on opinions of informed
creditors and information in Dun & Bradstreet’s credit re-
ports. Average age of retail businesses which failed last
year was slightly higher in the TV-radio-appliance field
than was the average of all retail businesses. D&B’s an-
alysis shows that 60.8% of TV-radio-appliance failures
had been in business 5 years or less (as opposed to 65.6%
of all retail failures), 21.6% were 6-10 years old (vs.
18.1%), 17.6% over 10 years (vs. 16.3%).
Adler Units Displayed: Three new transportable radio-
teletype-facsimile centrals developed by Adler Electronics
under military contract were displayed June 1 by the
Army Signal Corps at Ft. Myer, Va. to show how it could
meet communications problems in brushfire wars. The units
(TSC-18-19-20) have ranges up to 7,500 miles, run from
$120,000 to $403,000 in price. They can be air-lifted to any
part of the world.
VOL. 17: No. 23
19
Trade Personals: Arthur N. Curtiss, ex-RCA Defense
Electronics, named to new post of mgr., administration,
RCA Labs . . . Dr. Walker K. Volkers, ex-Cohu Electronics,
elected pres, of Lionel Electronics Labs (formerly Anton
Electronics Labs), a subsidiary of Lionel Corp., succeeding
Nicholas Anton, who remains as advisor . . . Bert Gedzel-
man, former sales rep, named national sales mgr., Audio
Dynamics Corp. (stereo cartridges) . . .Bernard K. Rafkin,
formerly on staff of Sylvania market research dir. Frank
Mansfield, joins Hicks & Greist ad agency.
Robert G. Tabors named pres. & chief exec, officer,
Textron Electronics. He has been vp of parent Textron
Inc. and operations vp for the electronics company since
Jan. 1. Royal Little resigns as chmn. & pres., Textron Elec-
tronics, but continues as a dir. of the electronics company
and exec, committee chmn. of the parent firm. Rupert C.
Thompson Jr., chmn. & chief exec., Textron Inc., elected
chmn., Textron Electronics. Harold F. Linke promoted
from asst, controller to controller, Textron Electronics.
Edward F. Canfield promoted from mktg. mgr., Philco
research div., to new post of asst, to the mktg. vp, govt.
& industrial group.
Obituary
Edward C. Cahill, 60, former pres, of the RCA Service
Co., died May 30 in Camden, N.J. He joined RCA in 1928,
was sent to Chicago as a field engineer, and installed the
first sound equipment in Midwest movie theaters. In 1943,
he was named pres, of the newly formed Service Co.
Surviving are his wife, a son, a daughter and 2 sisters.
Phono Disc Sales in ’60: Last year was the record
industry’s 2nd best year in terms of manufacturers’ sales —
billings fell only slightly below the all-time high set in 1959.
Record Industry Assn, of America estimated last week that
last year’s disc shipments totaled $228,420,000 at manu-
facturers’ billing prices vs. $320,520,000 in 1959. Retail
list-price value of these shipments totaled $480 million in
1960 vs. $484 million in 1959. Sales last year comprised
105 million LP (33%) records at a list-price value of $405
million, and 81 million other records (45-rpm singles, EPs &
78s) at a list value of $75 million. The comparable 1959
figures were 106.5 million LPs at $387.7 million and 88.5
others at $96.8 million. RIAA estimates that 26% of
total LP sales last year were stereo discs, up from slightly
more than 20% in 1959.
New Plants & Expansions: GE has earmarked a $5-
million expansion program for its Auburn, N.Y. rectifier
production plant. The company will break ground this
summer for a $1.7-million, 70,000-sq.-ft. addition which will
nearly double the plant’s size. Approximately $3.3 million
will be invested in additional production equipment &
facilities • Electronics Corp. of America has established a
Belgian subsidiary to manufacture a variety of ECA
industrial electronic-control equipment. The wholly-owned
subsidiary will set up a plant near Brussels.
Sylvania’s Inventory Protection: One-year price pro-
tection on distributor inventory becomes effective with
1962 TV-stereo line introduced in Miami (Vol. 17:22 pl8).
The protection comprises credit on new merchandise rather
than promotional allowances. A feature of Sylvania’s new
“Sound Operating Procedures,” the inventory protection
also can be applied to dealers. In line with Sylvania’s
announced plan to close all branch operations in favor of
independent distribution, the company has appointed Igoe
Brothers Inc. distributor for metropolitan N.Y. and N.J.
Finance
Electronics Investment Corp. at Peak: The San Diego
mutual fund reports record total net assets of $43,593,353
at the close of its 1961 fiscal year on April 30. The record
figure represents a 35% gain over the $32,345,263 in assets
a year earlier. Net asset value per share climbed to a
peak of $9.19, 14.6% ahead of the $8.02 at the close of the
1960 fiscal. The $9.19 is after adjustment for a net capital
gains distribution of 55 per share paid in May, 1960.
For the quarter to April 30, here are the principal port-
folio changes in common stock: Added — Edwards High
Vacuum, RCA, Sigma Instruments, Thompson-Houston
Compagnie, Ultra Electronic Holdings Ltd. Eliminated —
American Bosch Arma, Eastern Industries, P. R. Mallory,
Minneapolis-Honeywell, Taft Bcstg., Speer Carbon. In-
creased— Aerojet General, AT&T, Bendix, GE, Hathaway
Instruments, Western Union. Reduced — Storer Bcstg.
RCA Sees 1961 Sales-Profit Gains: “There’s a good
chance” that volume & earnings will top 1960’s perform-
ance of $35.1 million profit ($2.10 a share) on $1,494
million sales, Pres. John L. Burns said last week. (RCA
turned in lower profits on slightly higher sales in 1961’s
first quarter, Vol. 17:19 p24). With the exception of the
data-processing division, all RCA operations are in the
black, he said, and the general economy seems to be taking
a turn for the better. If the improvement continues, he
noted, RCA’s earnings for the balance of the year should
more than offset the first-quarter profit decline. Burns
said that RCA’s investment in computers will peak this
year, decline appreciably in 1962.
Mergers & Acquisitions: Hewlett-Packard and San-
born Co. directors have approved the merger of the 2
electronics firms (Vol. 17:17 p21). The amalgamation
would become effective August 31 if stockholders of the
companies approve at July 19 meetings. Sanborn, Waltham,
Mass., manufactures industrial & medical electronic equip-
ment • Ling-Temco Electronics and Chance Vought have
mailed to their stockholders proxy statements for special
meetings to be held June 30 to vote on the proposed mer-
ger of the companies (Vol. 17:14 p21). If approved, the
merger would become effective August 31 • Loral Elec-
tronics directors have approved the acquisition of American
Beryllium and its subsidiaries, U.S. Beryllium and Vision-
eering, for 95,840 shares of Loral common. At recent
market quotations, the Loral stock totals more than $4.9
million. Loral Pres. Leon Alpert reports that the amalga-
mation does not require stockholder approval and should
be completed “before the end of July” • Consolidated
Electronics Industries has acquired for 225,000 shares of
common stock the assets of Thompson-Hayward Chemical,
manufacturer of industrial & agricultural chemicals.
Taft Bcstg. Co. common stock totaling 376,369 of
1,527,960 outstanding shares will be offered for public sale
—price unreported — by 20 present holders who together
own 959,890. An SEC registration statement (File 2-18190)
said the largest block (56,503 shares) will be put up by
David S. Ingalls & Robert Taft Jr. as trustees under an
agreement with Jane Taft Ingalls. Other sellers include
the estate of Hulbert Taft (44,443), Pres. Hulbert Taft Jr.
(46,288), David G. Taft (40,546), Charles Phelps Taft
Memorial Fund trustees (42,377).
Mallory Forecasts Improved 1961: Sales & earnings
should be “moderately better” than 1960’s profit of $4,367,-
403 ($2.84 a share) on $83.5 million sales, Pres. G. B.
Mallory told the N.Y. Security Analysts meeting recently.
20
JUNE 5, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press lime. Parentheses denote loss.
Company
Litton Industries
Perkin-Elmer
Philips’ Lamp Works
Screen Gems
Sterling TV
Tele-Bcsfrs.
TV Shares Management
Warner Bros. Pictures
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
1961—9 mo. to Apr. 30
$165,698,000
$ 6,821,000
$1.58'
4,296,508
1960 — 9 mo. to Apr. 30
134,459,000
5,441,000
1.251'2
4,251,550J
1961 — 9 mo. to Apr. 30
18,400,000
730,868
.58
1,252,460
1960 — 9 mo. to Apr. 30
14,600,000
660,614
.58
1,146,350
1961 — qtr. to Mar. 31
297,609,600
21,436,800
—
1960 — qtr. to Mar. 31
289,814,000
24,220,800
1961 — 12 mo. to Mar. 31
1,333,536,000
107,740,800
1960—12 mo. to Mar. 31
1,325,740,000
110,524,800
1961 — 9 mo. to Apr. 1
$ 3,556,000
1,817,000
.72
2,538,400
1960—9 mo. to Mar. 28
1,583,000
861,000
.34
2,538,400
1961 — year to Mar. 31
938,200
63,200
.14
1960 — year to Mar. 31
722,078
31,649
.07
1960 — year to Dec. 31
1,281,839
24,267
.08
307,451
1959 — year to Dec .31
1,051,123
139,730
.75
186,242
1961 — 6 mo. to Apr. 30
1,479,939
769,646
383,658
.38
1,018,500
1960 — 6 mo. to Apr. 30
1,536,992
744,934
366,222
.35
1,060,000
1961 — 6 mo. to Feb. 25
47,000,000
3,564,000
3.18
1,120,013
1960 — 6 mo. to Feb. 25
49,800,000
3,422,000
2.27
1,504,000
Notes: 'After preferred dividends. "Adjusted for October-1960 2%% stock dividend.
Reports & Comments Available: RCA, comments,
Joseph D. Goodman & Co., 1526 Chestnut St., Philadelphia
2 • Cetron Electronics, analysis, McRae Securities Corp.,
Denver • Standard Kollsman, John H. Lewis & Co., 63
Wall St., N.Y. 5 * Globe-Union, review, Reynolds & Co.,
120 Broadway, N.Y. 5 • Electronic Components, report,
Hannaford & Talbot, 519 California St., San Francisco 4
• Republic Corp., analysis, Paine, Webber, Jackson & Cur-
tis, 25 Broad St., N.Y. 4 • Mid-Eastern Electronics, of-
fering circular, Mid-Eastern Electronics, 32 Commerce St.,
Springfield, N.J. • Dynamic Measurements, offering cir-
cular, Harrison & Co., 67 Wall St., N.Y. 5 • Empire De-
vices, prospectus, Hayden, Stone & Co., 25 Broad St. N.Y. 4
• Varian Associates, prospectus, Dean Witter & Co., 14
Wall St., N.Y. 5 • AB-PT, prospectus, Merrill Lynch,
Pierce, Fenner & Smith, 70 Pine St., N.Y. 5.
TRW Debentures Offered-: Thompson Ramo Woold-
ridge will offer $25 million of 25-year debentures due 1986
for public sale through Smith, Barnay & Co. Inc. and
McDonald & Co. The price & interest rate weren’t listed
in an initial SEC registration statement (File 2-18164).
Common Stock Dividends
Stk. of
Corporation Period
Bendix Q
Canadian Westinghouse Q
Clevite Q
Collins Radio
Decca Records Q
GE Q
Meredith Publishing . —
MGM Q
National Co Stk.
RCA Q
Republic Q
Rollins Bcstg Q
Rollins Bcstg Stk.
Rollins Bcstg. “B” ... Stk.
Times-Mirror Q
Trans-Lux Q
Universal Pictures ... Q
Amt.
Payable
Record
$0.60
Jun.
30
Jun.
10
.15
Jul.
3
Jun.
26
.30
Jun.
27
Jun.
12
(Omitted)
Jun.
15
.30
Jun.
29
.50
Jul.
25
Jun.
16
.35
Jun.
12
May
31
.40
Jul.
14
Jun.
16
2%
Jul.
7
Jun.
20
.25
Jun.
24
Jun.
16
.25
Jul.
3
Jun.
9
.08
Jul.
25
Jun.
26
3%
Jul.
25
Jun.
26
3%
Jul.
25
Jun.
26
.10
Jun.
26
Jun.
7
.10
Jun.
30
Jun.
15
.25
Jun.
29
Jun.
15
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday June 1, 1961
Electronics TV-Radio-Appliances Amusements
The following quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
21
23
Magna Theater
4
4%
19
21
Magnetics Inc.
11%
13 %
Aerovox
ii%
12%
Maxson
20%
28%
Allied Radio
28 'A
31%
Meredith Pub.
41
45%
3 3-9/16
21%
22%
Babcock Electronics _
32
34%
Microdot
27%
29%
Baird Atomic _
23
25%
Milgo Electronics —
23%
26%
Cannon Electric
34%
37%
Narda Microwave
8%
9%
Capehart .
8%
9%
Newark Electronics
15%
17
Chicago Aerial Ind.
23 Vs
25%
Nuclear of Chicago —
45
48%
Control Data Corp.
97
105
Official Films
3%
4*&
Cook Electric
12%
14%
Pacific Automation —
6%
7%
Craig Systems
14%
16
Pacific Mercury
7%
7%
Crosby Telectronics
6%
7%
Philips Lamp
149%
155^
Dictaphone -
34%
37%
Pyramid Electric
2% 3-1/16
Digitronics _ _
26%
29%
Radiation Inc.
28,/S»
30%
Eastern Ind. - -
18%
19%
Rek-O-Kut
2%
-3/16
Eitel-McCullough _ -
17
18%
Research Inc.
5%
6%
Elco Corp. _
12%
14%
Howard W. Sams —
44
47%
Electro Instruments
20%
23%
Sanders Associates —
48
51%
Electro Voice
12%
14%
Silicon Transistor —
14 y«
16
Electronic Associates
32%
35%
Herman Smith
13
14 %
Elec. Capital Corp.
47
51%
Soroban Engineering -
69
73%
Erie Resistor
13 %
14%
Soundscriber
14
15%
Executone
23
24%
Speer Carbon
26
28%
Farrington Mfg.
16
17%
Sprague Electric —
75%
79
Foto Video
9 \k
10%
Sterling TV
4
Four Star TV
22%
24%
Systron-Donner
42
45%
General Devices
16%
17%
Taft Bcstg.
19%
21%
Goodwill Stations Inc.
11%
12%
Taylor Instrument —
52,/6
56 %
Granco Products
4
4%
Technology Inst.
8
9%
Gross Telecasting
22
24%
Tele-Broadcasters —
2
2%
Hallicrafters
26%
28%
Telechrome
12%
14
Hathaway Instr.
28%
30%
Telecomputing
7%
8%
High Voltage Eng. —
182
188
Time Inc.
90
95
Infrared Industries -
17
18%
Tracerlab
13%
14%
Interstate Engineering
20%
22 %
United Artists
7ai
8%
Ionics Inc.
33
36%
Universal Trans.
1 V*
l7/8
Itek _ - -
58
62
Vitro
28%
30%
Jerrold -
8%
9
Vocaline
2%
3-3/16
Lab for Electronics
56
59%
Wells-Gardner
34
36%
Leeds & Northrup —
Lei Inc. —
36%
9%
39%
11%
Wilcox Electric
Wometco
n%
26%
12%
28%
NAB UHHAHY
— T elevision Digest
JUNE 12, 1961 © 1961 TRIANGLE PUBLICATIONS, INC. VOL. 17: No. 24
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
Networks
NBC & CBS ADOPT LONG (42-SEC.) STATION BREAKS, effective
with the start of fall schedules, following ABC's lead for "com-
petitive” reasons (p. 1).
Congress
CRIME, VIOLENCE, CLASSICS, CONGRESS— AND TV— featured in
Senate juvenile-delinquency hearing. Sen. Dodd looks for network
licensing (p. 2).
PASTORE PUSHES FCC REORGANIZATION CONCEPTS, introduc-
ing Commission recommendations, analyzing provisions to "expe-
dite & improve" processes (p. 3). Dept. (p. 10).
FCC
OBSCENITY HEARING ENDS in Kingstree, S. C.. as FCC Broadcast
Bureau puts 4 witnesses on to buttress charges of indecent pro-
gramming & misrepresentation (p. 4).
MINOW FOR POLITICAL FREE TIME, believes broadcasters should
get only out-of-pocket expenses for federal, state & local contests
(p. 4).
ALL-CHANNEL-SET BILL TO HILL is expected shortly, after Budget
Bureau tells FCC it has no objections. Prospects of passage
believed slim (p. 5).
FEATURE FILMS & PAYOLA PROPOSAL by FCC disturbs Rep.
Harris and Cal. senators who ask Commission for exemption (p. 5).
Stations
SPOT BILLINGS DOWN 2.1% for first quarter vs. same period of
1960. Candy companies spent 34% more in '60 in TV (p. 6).
Consumer Electronics
NEW LINES & OPTIMISM go together this year. Value-packed sets
seen as further stimulus to business pickup. Philco officials see
the year equaling 1959 (p. 15).
LAWRENCE TUBE READY, Paramount tells stockholders, demon-
strating brighter, compact set. Philco enters color without enthu-
siasm, offering RCA-built set (p. 15).
NEW LINES: Philco revamps stereo line, dropping prices. New
Zenith, Packard Bell & Philco TV lines feature greater value, with
prices substantially unchanged (p. 17).
Advertising
TIMEBUYER SURVEY BY NBC SPOT SALES shows that 70% of
TV-radio spot buyers participate in campaign planning (p. 7).
Film d Tape
WGAW, SAG SUING NTA FOR RESIDUALS. Guilds charge delin-
quency in payments on 20th-Fox series (p. 10).
TV NOT AFFECTED IN 20th-FOX RETRENCHMENT. Board, dis-
satisfied with movie operation, seeks to correct waste, but its
"watchdogs" are interested in TV expansion (p. 11).
DAVIS IN, GLETT OUT in new NTA upheaval. Dissident NT&T
stockholder is now pres, of the company whose management
he attacked. Leeds quits board, taking pay-TV with him (p. 11).
Other Departments
AUXILIARY SERVICES (p. 7). PROGRAMMING (p. 8). FOREIGN
(p. 8). ETV (p. 13). PERSONALS (p. 13). FINANCE (p. 19).
42-SEC. BREAK — EVERYBODY'S DOIN' IT: CBS & NBC have abandoned the long-estab-
lished 32-second nighttime station break in favor of the longer 42-second break approved by ABC in April
(Vol. 17:16 p7). The move is effective with the start of fall schedules.
Action was taken under protest by CBS & NBC. Letters sent June 6 & 7 by CBS-TV Pres. James T.
Aubrey and sales vp William Hylan indicated that CBS was adopting a 42-sec. break only as a "competitive
measure." On June 9, the NBC Affiliates Board of Delegates said that network would "reluctantly have to fol-
low the lead of ABC and CBS."
There'll be no triple-spotting in the new long breaks, CBS & NBC assured advertisers. Said Aubrey to
CBS affiliates: "You should be aware that advertisers & agencies alike view this move with disfavor ... It
is only prudent for us to warn you that the use of the expanded break for more than 2 commercials will result
in punitive measures by network sponsors." Said NBC in its June 9 statement: "The Board will urge all affili-
ates to give NBC written assurance that they won't triple-spot . . . NBC expects cooperation on this point."
Permissible variations on the 42-sec. theme will be as follows: (1)A pair of 20-sec. commercials, back-
to-back, plus the station call letters. (2) A full 30-sec. commercial plus a 10-sec. ID commercial. (3) A full 40-
sec. commercial — none has yet been filmed, but some are planned by advertisers — plus the call letters.
Fight by agencies opposed to long breaks isn't over yet, although there would seem to be no chance
for a reversal of network fall plans. Even so, Young & Rubicam, which has led the Madison Ave. fight against
"over-commercialization," late last week invited N.Y.-area station reps to a June 14 meeting "to discuss
informally what measures may be taken on the increase of extended station-break time."
2
JUNE 12, 1961
CRIME, VIOLENCE, CLASSICS, CONGRESS — AND TV: Congress had investigated rela-
tionship between TV & juvenile delinquency before, and everyone quickly forgot about it. Sen. Dodd's (D-
Conn.) current hearings, however, have a far more receptive govt. & public audience. New, drastic, censor-
ship-type laws won't be enacted — but the supervisory hand of FCC certainly will be strengthened. Sen. Dodd's
only mention of new laws is possible legislation giving the Commission power to license networks.
Basic premise of Juvenile Delinquency Subcommittee, presented through its staff & special consult-
ants, is that there's excessive violence & brutality in TV and, though absolute scientific proof is lacking, such
material is bound to encourage delinquency and harm children generally. The industry's answer — through
network spokesmen & film producers — is that violence is part of life & drama, that the programs are good
because the good guy wins, and — they don't hurt children.
Subcommittee showed excerpts from NBC-TV's "Whispering Smith" and ABC-TV's "Cheyenne." It
plans to view CBS-TV's "Malibu Run" this week.
Producer of "Whispering Smith," Revue Studios' Richard Lewis, defended his product — "The Grudge"
episode — on the basis that its bloody revenge theme is the same as that of Greek & Shakespearean classics,
and children "would try to emulate the hero, who wins." Sen. Carroll (R-Colo.) snapped: "In this film, the
father is no good, the sister is no good, the mother is a poisonous character. It is a strong play of violence, of
brutality, whippings. Is there anything about this story that's artistic?"
NBC's Carl Watson, dir. of broadcast standards, put network's case simply: Every program is
examined carefuly in advance. "Whispering Smith" was found acceptable.
Of "Cheyenne" excerpts showing, Warner Bros, vp William T. Orr said: "The hero is always on the
side of justice & law. The proponents of evil & chaos are the doers of violence. 'Cheyenne' is the symbol of
law & order ... I believe that a certain amount of violence, as it is portrayed on 'Cheyenne,' has a good
moral effect. The winning of the West was a victory for law & order . . . The essence of all story-telling is con-
flict . . . There is hardly a book or a play that would be considered a classic — or even 'worthwhile reading'
— that doesn't extend human emotion to the point of violence on the part of its important characters ... In
my opinion, some of the original material produced for TV may well, in time, become classic. TV drama is
only what it pretends to be — dramatic entertainment ... In the 6 years of network broadcasting that 'Chey-
enne' has enjoyed, its success with audiences of all ages — without any censure, individually or collectively —
has been proof that it must have had a wholesome basic appeal to a broad segment of the American public."
Thomas W. Moore, ABC-TV programming & talent vp, said that "certain educational values" are
introduced into Westerns — such as a "Cheyenne" episode illustrating "that the word 'half-breed' has no place
in the vocabulary of our society" and the practice of "Rifleman" Lucas in teaching his son "the necessity of
tolerance & understanding, the wisdom behind justice, and the physical skills necessary for a youngster liv-
ing in an untamed land, and appreciation of the wild & beautiful country that surrounds him."
Research to date, Moore said, "shows no convincing evidence that there exists any correlation
between TV viewing & the commission of acts of juvenile delinquency."
Grace M. Johnsen, ABC continuity-acceptance dir., quoted several child-behavior specialists to the
effect that they could find little if any correlation between TV viewing & juvenile delinquency. Among those
mentioned was Dr. Wilbur Schramm. She quoted from his recent book, "Television in the Lives of Our Chil-
dren": "If a child has security & love, interests, friendships & healthful activities in his non-television hours,
there is little chance that anything very bad is going to happen to him as a result of television." She added:
"There is not even satisfactory proof that the emotionally disturbed child is harmed by TV." She defended
"Cheyenne" Bodie as "a force for good and never for evil."
Dr. Schramm was placed on stand by Subcommittee and he said that TV shouldn't be blamed for
delinquency, but that telecasi crime & brutality may well trigger some youths. "The amount of violence is just
too dangerous to go on," he said. He said it was the job of schools & parents to direct children to better pro-
grams and to complain about programs they disapprove.
Sen. Dodd opened hearing with report that staff monitored 72 hours of prime-time shows May 9-15,
compared them with similar 1954 period, found that programs featuring violence had increased from 16.6%
of total to 50.6%. Ratings prove that people want crime & violence on TV, he said, but: "We don't need ratings
to prove that millions of people want to gamble, that millions of people keep prostitution, the rackets, and
other social evils . . . TV can no longer claim growing pains."
VOL. 17: No. 24
3
Staff Dir. Carl L. Perian offered more statistical data to show increase in crime-Western shows from
1954 to 1961 in selected cities across nation.
Dr. Ralph Garry, Boston U. prof, of educational psychology and consultant to Subcommittee, asserted
that 1.5 million children under age of 6 watch "Cheyenne," 3-4 million under 17 watch "Malibu Run," "Lara-
mie" and "Untouchables," — including 250,000 under 6 for "Untouchables." He said that even if only 1% of
children are affected adversely, "we are concerned." He and his staff analyzed 78 programs telecast in
Washington May 9-15, found "319 episodes of violent assaultive behavior," compared with one-fourth as
many showing "protective & affectionate behavior" — and the theme most often presented was "the desire
for money, wealth and power."
"These data confirm other studies regarding the stereotyped view of life & character being presented.
Goodness of character is not sufficient; one has to be tough to succeed. Life's problems are solved by violent
means, and it is the results that count. Money & power are goals to strive for. Gentleness & consideration
scarcely exist. On the positive side, TV entertains children, providing them excitement & suspense. It con-
tributes to the vocabulary development in young children, and offers information about occupations, events,
and persons with whom they would otherwise have no contact. It is a fascinating companion to children, and
often a stimulating one."
James V. Bennett, U.S. Bureau of Prisons dir., resumed his attack and reported that 26% of young
prisoners at the Ashland Youth Center and 23% at National Training School believed that crime-Western pro-
grams "had influenced them in the way they had gotten into conflict with the law."
CBS-TV witnesses are scheduled for June 13, all 3 TV network presidents later in the week, FCC Chmn.
Minow and NAB Pres. Collins June 19.
PASTORE PUSHES FCC REORGANIZATION CONCEPTS: FCC's own reorganization
ideas (Vol. 17:23 p2) are now in the Congressional mills, introduced by Commerce Subcommittee Chmn.
Pastore (D-R.I.). He obviously thinks they're good, because he had the full text (S-2034) placed in the
Congressional Record along with a point-by-point analysis. The bill is long & explicit. It differs from facts
we reported in the last issue only in that the Commission changed its mind & decided to make oral argument
discretionary rather than mandatory.
White House's reorganization plan for FCC continued to be bludgeoned in other Congressional forums.
Commission staff members Henry Geller & Gerard Cahill told Senate Govt. Operations Committee that FCC
was 4-3 against it, offered each Commissioner's view as expressed previously to House Govt. Operations Reor-
ganization Subcommittee (Vol. 17:22 pi). Robert Booth, pres, of Federal Communications Bar Assn., also
repeated his previous presentation.
Pastore said purpose of his bill is to "expedite & improve" FCC processes. Here's summary of his
analysis of bill's provisions:
(1) Review staff is eliminated and staff is permitted to recommend decisions — producing "speedier
action without depriving parties of any rights . . ."
(2) FCC may delegate duties, including hearings, to single Commissioners, panels of Commissioners,
staff panels or single staff members. This will permit Commissioners "to concentrate on the important cases."
(3) Applicants who lose decisions may apply to FCC to review their cases, but Commission may
deny such review applications "without assigning any reasons therefor."
(4) FCC, "in its discretion, may adopt hearing safeguards even more stringent than those specified
in the Administrative Procedure Act."
(5) Applicants retain the right to file exceptions to initial decisions.
(6) Oral argument is made discretionary — as with "every other major federal regulatory agency."
(7) Everyone is prohibited from making off-the-record approaches in hearing cases — not only those
"who have participated in the presentation or preparation of the case."
(8) Examiners may consult with each other on matters of law — as in other agencies.
(9) Any Commissioner who conducts a hearing may consult with his assistants and participate in
Commission discussion of the case "without raising the claim [of] an 'indirect' ex parte presentation."
4
JUNE 12, 1961
(10) FCC may consult with staff of its general counsel, chief engineer and chief accountant because
"it is clearly wasteful to cut off the Commission in an adjudicatory case from the valuable assistance of its
chief legal & engineering officers." There would still be no Commission consultation with staff members who
had investigated or prosecuted a case.
Rep, Harris (D-Ark.) conducts hearings on his own reorganization bill (HR-7333) this week, Commis-
sion testifying June 13.
House plans to vote June 15 on resolution to reject White House's FCC plan. Last week, it turned down
a request for immediate vote sought by Rep. Gross (R-Ia.).
The FCC
OBSCENITY HEARING ENDS: FCC’s Broadcast Bureau
concluded its case against radio WDKD Kingstree,
S.C. last week (Vol. 17 :23 p5), presenting 4 final wit-
nesses whose testimony was designed to show that
indecent material had been broadcast and that the
licensee had made misrepresentations to FCC.
The hearing involves material broadcast by “Uncle
Charlie” Walker. More examples of his humor were placed
in the record — which we’ve decided not to print.
Former WDKD announcer Carroll Godwin, now with
WCSC-TV Charleston, testified that he had told station
owner E. G. Robinson of complaints he had received about
“indecent & vulgar” broadcasts by Walker and that the
material was “pretty damn filthy.” Once, he said, he was in
a car with Robinson when objectionable stories were trans-
mitted. Robinson had testified that he knew nothing of the
nature of Walker’s output and that no one had ever
complained to him of it.
Marion Few, 50% owner of WDKD until 1956, testified
that he was in his car one day and heard a particularly foul
Walker offering. He drove to the station immediately and
fired Walker on the spot, he said. Walker stayed on none-
theless, he said — and Few sold out to Robinson shortly
thereafter. He said he had often told Robinson & Mrs.
Robinson of the complaints he received.
A. C. Creamer, mgr. of Sears, Roebuck in Florence,
testified that he canceled advertising on WDKD because of
numerous complaints about Walker’s show. Later, he said,
he rescheduled sponsorship when he received assurance that
the spots wouldn’t be on Walker’s program. Robinson had
testified that no sponsor had ever canceled because of
Walker.
Edward L. B. Osborne, pres.-gen. mgr. of WBCU Union,
S.C., former pres, of the South Carolina State Bcstrs. Assn.,
testified that he had heard Walker and termed his per-
formance “degrading to radio broadcasting.”
It’s assumed that examiner Thomas Donahue will
produce his initial decision fairly soon because the hearing
was short, issues & testimony clearcut.
Though townsmen were cold towards the FCC contin-
gent initially, they became friendly after Commission
witnesses testified.
It’s understood that Walker is now driving a truck.
First FCC Hearing Against Set Owners: A shut-in’s
complaints that neighboring TV sets were interfering with
her radio reception has resulted in formal proceedings by
FCC for the first time against set owners. Miss Nellie
Feaster, of Maysville, W.Va., has charged that receivers
operated by Charles Funkhouser & her cousin, Emory
Feaster, disrupt her radio reception. After ignoring FCC
warning letters, the set owners face a hearing July 12.
MINOW FOR POLITICAL FREE TIME: “I’m probably alone
at the FCC on this,” FCC Chmn. Minow told the
Women’s National Democratic Club in Washington
last week, “but I believe there ought to be mandatory
free time for political campaigns.” He said he believed
that broadcasters should be compensated for out-of-
pocket expenses, but “I don’t see why broadcasters
should make a profit for carrying political discussion,
which is the lifeblood of our Democracy.” He added
that free time should be made available to state & local
candidates as well as national. Other Minow comments :
(1) The subject of satellite communications has the
highest priority at FCC today.
(2) His 3 young daughters are “typical” viewers.
“They’ll watch what’s on the screen. They have no dis-
crimination. That’s why the industry has such great
responsibility. We try to limit the hours they watch.
Youngsters will absorb what you give them, whether it’s
crime or education, and education includes ‘Peter Pan.’ ”
He called TV coverage of President Kennedy’s European
trip “TV at its best.” “Even my girls watched it with the
greatest interest & benefit,” he said.
(3) Newspaper ownership of TV & radio “in areas
where there are only one or 2 stations and one or 2 news-
papers is a matter of great concern.” However, he said,
“you can’t generalize” on the subject, and FCC must
consider each case on its own.
(4) “FCC will never censor.” However, FCC must
choose between applicants, he said “and we’re going to
hold broadcasters to their promises.”
(5) “We pay no attention to whether an applicant is
owned by members of Congress.”
(6) “I support the Commission position on network
regulation” — namely, FCC’s recommendation that the law
be amended to permit Commission regulation, but not li-
censing, of networks.
Master of ceremonies Sen. Gore (D-Ky.) concluded by
stating: “One of the healthiest things that could happen
would be for the FCC to refuse to extend a few licenses.”
* * *
Minow Uses the Medium: FCC Chmn. Newton N.
Minow plans to discuss the mail reaction to his NAB speech
(Vol. 17:23 p9) on ABC-TV’s Issues & Answers June 18.
USIA Dir. Ed Murrow is scheduled on the program July ,2.
* * *
Life Visits Minow: A Life magazine team, including
noted photographer Alfred Eisenstaedt, has been at FCC,
working up a feature showing Chmn. Minow at work —
taking pictures of him in his office, presiding at oral argu-
ment, etc.
FCC Vacation Meeting: Aug. 1 has been selected for
FCC’s only meeting during its traditional vacation month,
during which it schedules no hearings or oral arguments.
VOL 17: No. 24
5
ALL-CHANNEL-SET BILL TO HILL: The Budget Bureau has
finally cleared FCC’s recommended legislation which
would require all sets shipped in Interstate Commerce
to be able to receive all vhf & uhf channels.
The bill had been in administration’s hands for several
months, and it was understood that White House advisors
had conflicting views on it. However, word was passed to
FCC last week saying that no objections would be raised —
a customary expression.
Manufacturers are dead set against the measure,
asserting that it would require the public to pay for some-
thing that few viewers could use. FCC’s position is that
uhf will never amount to anything unless an audience is
built so that stations can have a reason for starting. Pros-
pects for the bill’s passage are considered poor.
Feature Films & Payola: FCC’s proposed anti-payola
rules, designed to implement the new law (S-1898), aren’t
what Congress intended for feature films, according to Rep.
Harris (D-Ark.) and several other Congressmen.
Harris has filed a statement with the Commission, say-
ing that the following FCC provision would conflict with
Congress’s intent: “Any films broadcast by any TV station
which were photographed for commercial exhibition after
the effective date of the subsection shall, in the absence of
an adequate showing to the contrary, be presumed to have
been intended for TV exhibition.”
Movie producers were dismayed by the proposal, which
would make them plugola police, and they’ve persuaded Cal.
Senators Kuchel & Engle also to file objections with FCC.
The Commission has extended the deadline for com-
ments to June 22, and for replies July 3. NAB had asked
for an extension to July 10, urging that an informal meet-
ing be held first to clarify “certain inconsistencies which
are subject to multiple interpretive possibilities” — though
it agrees with the purposes of the proposal.
Lafayette Ch. 3 Initial Decision: Acadian TV Corp.
(radio KXKW) has been recommended as grantee for Ch.
3, Lafayette, La. in an initial decision by FCC examiner
Millard F. French. Its competitors are Evangeline Bestg.
Co. (radio KVOL) and uhf KTAG-TV (Ch. .25) Lake
Charles. French held that KTAG-TV is out of the running
because it would not put a sufficiently strong signal into
Lake Charles and that a Lafayette station would serve
more people. As between KXKW & KVOL, French favored
the former particularly because its principals controlled
fewer broadcast & newspaper properties and because it had
greater integration of ownership & management.
Weston, W. Va. Protest Case: FCC has instructed its
staff to draft a decision denying the protest of WBOY-TV
Clarksburg, W. Va. against the approval of stock transfers
involving WJPB-TV Weston (Vol. 16:51 plO). WBOY-TV
had charged that WJPB-TV had deliberately delayed
informing FCC of stock acquisitions by Thomas P. Johnson
and George W. Eby. In an initial decision, examiner
Herbert Sharfman held that the protestant had proved part
of its allegations but that he didn’t believe “drastic” pun-
ishment should be given to WJPB-TV.
Dayton Sale Approved: The purchase of radio WONE,
WIFE (FM) and CP for WONE-TV (Ch. 22) Dayton, O.
by WONE (Brush-Moore Newspapers) for $2.02 million has
been approved by FCC.
Stations
Preparing for Renewal Day: Reacting constructively to
the major event of the recent NAB Convention (Vol. 17:20),
Kansas Assn, of Radio Broadcasters has issued 6 sugges-
tions to its members:
“FCC Chmn. Newton Minow made it pretty plain in
his address at the NAB Convention. The New Frontier is
going to look at all broadcasting with a close eye. We
strongly suggest the following steps in your organization :
(1) Check your latest license renewal. Make sure
today’s operations conform to yesterday’s renewal applica-
tion. If you are deviating substantially, you should write
the Commission and explain why.
(2) Make sure some educational & cultural program-
ming is on your schedule.
(3) Editorialize. It is plain stations must carry out
civic responsibilities, and this includes editorializing. You
must be fair, but it is obvious the Commission believes
editorials should be a part of your operations.
(4) Make sure your station broadcasts information
about local issues — controversial & otherwise.
(5) Keep a file of letters to & from community leaders
& organizations. Especially important at license-renewal
time will be an up-to-date file of letters indicating what
you have done to support community & area projects.
(6) Check your technical & logging procedures closely.
Go over specific FCC rules with your entire staff.”
Triangle Increases ITA Holdings: An additional block
of stock, amount undisclosed, in ITA Electronics Corp. has
been purchased by the Triangle stations, following their buy
last month (Vol. 17:22 p6) of a one-third interest in the
Lansdowne, Pa. designer & builder of broadcasting &
communications equipment. ITA’s new board also was
announced last week: ITA Pres. Bernard Wise; Roger W.
Clipp, vp of Triangle Publications, Inc.’s Radio-Television
Division; ITA sales dir. Paul Comstock; Triangle Publica-
tions vp & gen. counsel Joseph First; Triangle Radio-
Television Division engineering dir. Henry Rhea; ITA
engineering dir. Joseph Roberts.
Conn. General Assembly Cites WTIC-TV: That state’s
legislators passed a joint resolution praising the Hartford
station for cancelling 3 hours of scheduled programming to
present discussions by political leaders of issues deadlocked
in the Assembly. The resolution noted in part that Trav-
elers Bestg. Service Corp. “has once again demonstrated a
keen interest in the public affairs which vitally affect the
government & well-being of our state by graciously placing
facilities at the disposal of both political parties for the
information & benefit of the people of Connecticut.”
Kahn AM Stereo: Claiming a high degree of com-
patibility for his system, Kahn Research Labs Pres. Leon-
ard Kahn reports that his AM stereo techniques are now
in use in Caracas, Mexico City and Montreal. The system
employs single sideband. Now that FCC has adopted
standards for FM stereo, it is expected to resume consid-
eration of AM standards.
Eight Satellites Sought: CFCR-TV Kamloops, B.C. has
applied to Canada’s Board of Governors for a chain of
satellites in the British Columbia interior — at Ashcroft,
Chase, Lilloet and Merritt, with 2 each at Clinton and Mt.
Timothy. BBG scheduled the applications for hearing June
20. On the same date BBG will hear a Ch. 11 application
for Quebec City by Jacques La Roche.
6
1UNE 1?., 1961
Advertising
Primer on Commercial Cost Control: “The waste and
inefficiency in the production of commercials is appalling
and it’s the fault of advertisers, agencies and film pro-
ducers.” So charged Filmex Pres. Robert Bergmann, dir.
of the Film Producers Assn., before a N.Y. meeting of ANA
last week. Bergmann reported that present expenditures
for TV time & production by advertisers are “well over a
billion and a half dollars” and thus create the need for cost
control. Bergmann did not suggest that commercials could
be less expensive, but that “more return for the dollar
invested is possible through improving the system that
begets the commercial.”
He suggested these methods of cost-control improve-
ment: (1) Permit the film producer & his staff to aid
creativity before the storyboards are approved by clients.
“The agency can then approach the advertiser confident that
the board has been contributed to by one or more visual
experts.” (If the agency waits until the commercial has
reached the “answer-print stage” and changes must be
made, film shooting is comparatively more costly, because
day rates for studio & crew remain standard.) (2) “If
bidding occurs, all film producers should be given identical
information at one sitting by the agency producer and with
a representative of the TV business dept.,” said Bergmann.
He also suggested an alternative: The agency representa-
tive should be a “go-between with each film company, and
deliver in addition to the storyboard & script, special infoi’-
mation supplied by the writer, producer and art director.”
(3) Develop a “TV commercial cost controller” who will
keep careful track of the commercial cost structure and will
not “rely on the vague bid which makes him unable to
understand discrepancies and puts him in difficulty [with]
a client who is sure he got the same job cheaper last time.”
Bergmann advocated the formation of a joint com-
mittee of ANA and 4A to “help each other in the matter of
film practices,” and to explain to FTC “the facts of 2-
dimensional life of the film medium and to show them that
substitute material for illusion under burning lights and the
accommodation of the tones of a gray scale need not be
fraud or deception.”
P&G’s Print Activity: “You ought to know, before
the magazines start making a big production out of it,
that P&G is switching some TV money to women’s service
books. It isn’t that Cincinnati thinks that it has too many
eggs in the TV basket — 91% was the TV ratio for the past
fiscal year — but rather that there are a couple of brands
that it thinks would be more adaptable copy-wise to print.
What it’ll mean to TV: the equivalent of the cost annually
of a quarter hour or 2 on network TV.” — Sponsor.
Steel’s National & Regional Campaign: U.S. Steel,
which makes bed-spring wire, will launch a promotion cam-
paign for “Better Sleep Month” (September) consisting, in
part, of advertising on U.S. Steel Hour (CBS-TV).
New Rep: KJEO Fresno to George P. Hollingbery Co.
Ad People: Aaron Beckwith and Delbert O. Fuller Jr.
elected BBDO vps . . . William E. Steers, Doherty, Clifford,
Steers & Shenfield, appointed ehmn., 4A media-relations
committee. Other 4A committee chairmen: William S. Mat-
thews, Y&R, broadcast media; David Miller, Y&R, TV &
radio administration . . . Richard Martell, ex-Grey, named
vp, Dancer-Fitzgerald-Sample.
First Quarter Spot Billings Down 2.1%: Spot TV’s Jan-
uary-March 1961 gross time billings dropped to $151.3
million — a 2.1% decline from the like quarter of 1960 —
according to a Rorabaugli-TvB report last week. Procter
& Gamble was the leading spot TV advertiser in the
quarter, with gross billings of $12.2 million, followed by
Lever Brothers ($5.4 million), General Foods ($4.8 million)
and Colgate-Palmolive ($4.2 million). Announcements
represented $115.2 million of 76.1% of the total, IDs were
$16.9 million (11.2%) and programs $19.3 million (12.5%).
Food & grocery products were the leading classification,
with a spot expenditure of $47.4 million, followed by drugs
($14.2 million) and cosmetics & toiletries. ($12.2 million).
Leading network-TV advertiser in the first quarter was
also Procter & Gamble with gross billings of $11.8 million,
followed by American Home Products at $9.2 million.
Product categories registering largest first quarter
network TV gains were (1) publishing & media, with
billings of $645,343 — up 8,723% from $7,314 in the same
quarter last year; (2) apparel & footwear, with $2.6 million
— up 97.4% from $1.3 million; and (3) sporting goods
& toys, with $915,312 — up 50% from $610,275 last year.
* * *
Candy & confectionery companies are growing sweeter
on TV, TvB reported. In 1960, 8 out of 10 national ad
dollars (79.6%) spent by all confectionery companies in
major measured media went into TV, compared with 67.1%
of the total in 1959. Gross time billings in 1960 were $29.3
million — up 34% over 1959’s $21.9 million. Leading the list
was Wrigley, with 1960 gross time billings of $10.7 million
compared with $7.3 million in 1959. Wrigley spent 78.4%
of its budget in TV last year against only 37.7% in 1959.
Bates Spot Formula: The Ted Bates agency has set
up a market rating chart for spot TV to indicate the
number of impressions needed weekly in a given market
for a packaged product. A Class AA market requires an
excess of 125 rating points weekly; A markets require 100
to 124; B, 75 to 99; C, 50 to 75; and below the top 100
markets, less than 50 rating points.
BBM’s Books: Canada’s Bureau of Broadcast Meas-
urement has issued BBM Estimates, Spring 1961, a 32-page
listing of Canadian population, households and TV house-
holds. W. L. Hudson, dir. of research & development, cau-
tions that the “figures are estimates, subject to sampling
variations.” The Bureau has also published The BBM —
Its Value to You, a handy reference to the “availability,
interpretation and use of the broadcast survey information
collected, analyzed and distributed to members.” BBM’s
address is 75 Eglinton Ave. East, Toronto 12.
Y&R and Dentsu to “Co-operate”: Young & Rubicam
Inc. and Dentsu Advertising Ltd. of Japan (5th largest
agency in the world) are currently paving the way for an
exchange of business not competitive to clients of either
agency. “Many Y&R accounts are concerned with develop-
ing markets in the Far East,” stated Y&R Chmn. Sigurd
S. Larmon, “and we believe friendly co-operation will prove
beneficial to us both.” Dentsu is the leading ad agency in
Japanese commercial TV, maintains a large production staff.
Obituary
George S. Fowler, 76, senior vp of Cunningham &
Walsh, died June 5 at his home in Glen Ridge, N.J., after
a brief illness. He was a past pres, of ANA and exec,
secy, of the American Red Cross during World War I.
Surviving are his wife, a son, 2 daughters, 8 grandchildren
and a sister.
VOL. 17: No. 24
7
Are Timebuyers Hamstrung?: Asking this question of 207
ad agencymen, NBC Spot ‘Sales’ 8th Timebuyer Opinion
Panel Report on “Creativity in Timebuying” disclosed the
following 1961 attitudes & practices among the agencymen
(& women) “who will spend $2 billion of advertiser moneys
in 1961”:
(1) 70% reported that the timebuyer “always” or
“frequently” participated in planning the over-all campaign
appropriation and selecting the generic media. But less
than 40% said the buyer had any real voice in the creative
copy approach.
(2) The small-agency (billings under $5 million) buyer
plays a more important role in these initial planning phases
than his counterpart in a larger agency — presumably be-
cause he must be more versatile.
(3) 90% reported that the buyer participated in
secondary planning phases — the setting of audience-reach
levels & selection of test markets. 80% said he had a voice
in fund allocation.
(4) The large-agency buyer plays a more important
role in this second phase.
(5) There was “virtually unanimous” agreement that
knowledge of over-all campaign strategy added to the
buyer's efficiency.
(6) 90% said the buyer was justified in following his
own dictates when his opinion was at odds with the usual
collection of rating data.
(7) 93% said that there are circumstances when the
timebuyer should consider another rating service which
shows a striking difference from his own.
(8) 66% of the panelists preferred all-media buying
to merely timebuying.
Asked what their primary problems were as time-
buyers, most respondents to NBC’s study said: “Too much
detail work . . . Too little time to work out flexible buys
. . . Inflexible budgeting & rating goals . . . Lack of back-
ground information which would help ascertain client
objectives . . . Little authority to make decisions . . .
Unfamiliarity with copy approach.”
Are timebuyers hamstrung at ad agencies? The
survey provided no firm answer, but seemed to indicate
that not a few agencies were using their experienced
timebuyers at something less than peak efficiency.
* * *
Most Media Buyers Distrust Studies: Asked if they
believed that research studies conducted by media were
usually completely honest, 79.3% of media buyers said no
(71.4% of timebuyers, 66.7% of space buyers). The figures
were based on opinions from 236 members of Standard Rate
& Data Service’s National Panel of Media Buyers. However,
71% of the media buyers were willing to admit that they
found such studies “somewhat useful.” The respondents
pinpointed their gripes on slanted questions and omission of
unfavorable findings. It was their general feeling that
studies should be complete and made by independent re-
search organizations rather than by media themselves.
* * *
Salaries Up for Media Directors: Median salary for
ad-agency media directors had risen to $12,500 in 1960 from
$9,400 in 1957 — and is expected to double between 1955 &
1965, reports Medial scope.
Rise of the Spot Carriers: More than 50% of prime
night hours on the networks are expected to be spot car-
riers in the 1961-62 season. This is a rapid change from
the 11% condition in 1958. The climb: 18% in 1959, 25%
in 1960, and 41% expected this fall, says Sponsor.
Auxiliary Services
TelePrompTer CATV List Grows: Three CATV systems,
covering 5,200 homes, have been added to TelePromp-
Ter’s group of wired systems. The purchase price, accord-
ing to the firm’s Pres. Irving B. Kahn, is “in excess of $1
million,” and raises the total of homes served by its CATVs
to 20,000. The 3 newest systems: (1) Pacific Telescription
system, Santa Cruz, Cal. — oldest CATV (3,100 subscribers)
in that state. (2) Community Cable TV, Coquille, Ore. with
1,300 subscribers. (3) The 750-subscriber Cableview of
Springfield, Ore. CATVs acquired previously by Telepromp-
Ter are located in Liberal, Kan.; Eugene, Ore.; Rawlins,
Wyo.; Farmington & Silver City, N.M., and Elmira, N.Y.
TelePrompTer is also involved with Henry J. Kaiser in the
development of a cable TV system at Kaiser’s planned
Hawaiian resort of Hawaii Kai, near Honolulu.
* * *
And H&B Buys Palm Springs TV: Transcontinent
Communication Systems Inc., a wholly-owned subsidiary of
H&B American Corp., has concluded contracts for the
purchase of Palm Springs Television Corp. It takes pos-
session about June 15. The 6,700 subscribers of the Palm
Springs CATV, largest 7-channel system in the country,
pay $7.50 a month. This was the first system to be involved
in pay TV — for the Telemeter test several years ago.
Other negotiations now under way, with some deals in
escrow, will boost H&B’s over-all subscriber total to better
than 55,000 by September.
NCTA Convention Agenda: Panel discussions will
dominate National Community TV Assn.’s 10th annual con-
vention in San Francisco’s Jack Tar Hotel June 19-23.
Titles of sessions include: “Cohesion for Progress,” “Pro-
gress in Review,” “CATV System Evaluation & Appraisal,”
“Tax Traps for CATV in 1961,” “Pole Line Attachment
Roundup,” “Legal Challenges in a Changing Age,” “Which
Way Home Theater,” “The 4 Horsemen of Salesmanship,”
“The Decade Ahead, Profits & Pitfalls,” “Compete &
Grow,” “Broadcaster Relations,” “Molding Tomorrow’s
Leaders,” “Ideas at Wholesale,” “Microwave Develop-
ments,” “Amplifier & Cable Progress.” This will be the
Association’s most ambitious program to date — 25 hours
of sessions with more than 85 participants.
TNT Buys Eidophor Equipment: In a deal said to in-
volve “more than $600,000 — the largest single contract in
the history of closed-circuit TV,” TNT has announced
the purchase of a “nationwide network” of Eidophor large-
screen TV projectors from Ciba, the Swiss drug concern
whose electronics div. manufacturers the Eidophor units.
Ciba has used the projectors, and associated mobile camera
equipment, for medical closed-circuit sessions for nearly 2
years. TNT expects the Eidophor projectors to be “located
in all major markets in the TNT network,” and said that
the first 20 units will be available within a few months.
Montreal CATVs Join Forces: Faced with competition
from 4 stations, 12 Montreal area CATV systems are
considering tying their facilities together and purchasing
special programs, such as sports, to feed exclusively to
their 45,000 subscribers. They’ve formed a local organiza-
tion for the purpose, Television Cable Associates.
Jerrold Microwave: New microwave equipment, for
CATV and other uses, has been introduced by Jerrold
Electronics. Claims for the one-watt equipment include
high reliability, stability and fidelity.
8
JUNE 12, 1961
Puy TV for N.Y. Doctors: The latest proposal for “scram-
bled” telecasts for the medical profession came last week
from Solomon Sagall, pres, of Teleglobe Pay TV System, in
N.Y. Sagall has formed Medical TV Network Inc., and is
currently negotiating for “the use of N.Y. TV channel
facilities.” He hopes to begin telecasting “later in the
year.” If successful, shows will be extended to other cities.
Under the plan, doctors would be charged “a small
monthly subscription fee” to cover production of the
medical ETV shows, and to pay for the use & servicing of a
special portable TV set containing an un-scrambler.
Sagall intends to seek an early-morning (7:30-8 a.m. or 8-
8:30 a.m.) time period not now occupied by commercial
programming, and to have weekend repeat telecasts.
Proposed as basic program fare are “post-graduate
refresher courses, information regarding progress in med-
ical techniques and news of the latest drugs.” Lecturers
will be “eminent specialists from all countries,” under the
supervision of a medical advisory board headed by Dr. Leo
L. Leveridge. There will be no commercials — “in keeping
with the desire of many doctors who were queried.”
Macfadden Publications recently acquired a stock
interest in Teleglobe. FCC recently gave a green light
to plans of a Jacksonville, Fla. ETV outlet to transmit
scrambled medical programs (Vol. l?:.^ p5).
NT&T’s Overseas CATV Plans: A “multi-million-dol-
lar investment” in British CATV systems reportedly is
planned by NT&T. The company’s European representa-
tive, Hal C. Chester, is quoted in Britain’s Television To-
day: “We would assist in 3 ways: By purchasing existing
wired systems, becoming part owners of existing systems by
making finance available for development, and helping with
finance in mergers between several existing systems.”
Uhf & Vhf Translator Starts: K71AX Fish Lake
Valley, Nev. began repeating KOLO-TV Reno on May 1 •
K11AB Ismay, Mont, began tests repeating KDIX-TV
Dickinson, N.D. May 17 • K12AB Troy, Mont, began tests
May 24 carrying KHQ-TV Spokane, Wash.
Canadian CATV Microwave: A 160-mile 5-hop micro-
wave, apparently the first for CATV in Canada, is now
feeding a system in Chibougamau — 300 miles north of
Quebec City — with signals from Jonquiere.
Foreign
Northern Ireland Taxes TV: Terence O’Neill, North-
ern Ireland Finance Minister, is abolishing an entertain-
ment tax to “help cinemas,” and, at the same time, levying
a 10% tax on TV commercials. He said in a budget state-
ment that the TV industry had grown enough in recent
years to warrant its contributing toward the increasing
cost of public services; he hoped to collect $280,000 a year.
BBC Wants to Raise Fees: If the network’s new
license plan is accepted by the govt., British viewers will
have to pay $17.30 for their TV-radio licenses instead of
the current $11.20 (Vol. 17:22 p23). With the additional
revenue, a BBC spokesman told Variety, “we could start
another television channel, color television and a network
of local radio stations.”
The British Came: A 5-member British TV committee,
headed by Sir Harry Pilkington, visited FCC June 1 as
part of its U.S. -Canadian tour preparatory to advising the
British govt, on the future of TV.
Programming
Plan for More Local Informationals: Trans-Lux took the
lid off its new TV subsidiary June 5, ending several weeks
of industry speculation. Called TV Affiliates Corp. (TAC)
and headed by Robert Weisberg, the division will be a
clearing house for “high-quality,” locally produced pro-
grams among stations, not unlike the CBS o&o program
exchange (Vol. 17:11 pll). “Stations setting up their own
distribution & sales organizations find this costly and an
unfamiliar area with many pitfalls,” said T-L exec, vp
Richard Carlton. “Existing syndication companies gen-
erally do better, but can handle only a limited number of
programs because of high distribution costs & the uncei’-
tainties of syndication today,” he added.
TAC is not a standard syndication company, but an
exchange point for programs already aired on local sta-
tions. On payment of an annual fee — “below the usual
syndication range” — based on the size of the market, the
entire TAC library becomes available to the subscribing
station on an exclusive basis ( i.e ., only one subscriber to a
market). Fee for a small station will be $1,700-2,000, ac-
cording to Weisbei’g’s current estimates. The station will
have the right to use the library for single or multiple
runs, sponsored or sustaining, in any time period.
Producing stations will be paid on an ASCAP-type of
performance formula, said Weisberg. “The basic plan pro-
vides revenue for producing stations, thus enabling them to
strive for higher budget & better local programs.” Pre-
liminary work to acquire programs has already begun, said
Weisberg, who hopes to have some 100 half-hour programs
within a few months. The first TAC subscribing stations
to air these programs will get under way before 1962.
To qualify for use, programs must be: (1) Informa-
tional, educational, or cultural; (2) of “high quality”; (3)
suitable for regional or national release; and (4) in con-
formance with the NAB Code, (although the producing
station need not be an NAB member).
“It’s not an answer to pressure from Washington,”
said Trans-Lux of TAC. But a letter from FCC Chmn.
Newton N. Minow to T-L Pres. Richard Brandt at least
indicated considerable interest on the part of the FCC
head. “I am in agreement with you that there are many
local TV programs that should be seen outside of their
home markets. You certainly are to be congratulated for
moving in this direction,” Minow wrote.
A 7-man broadcaster advisory committee, which helped
form TAC and is currently contacting stations, consists of
Richard Borel (WBNS-TV Columbus), Eldon Campbell
(WFBM-TV Indianapolis), Roger Clipp (Triangle Publica-
tions TV-radio div. vp-gen. mgr.), Jack Harris (KPRC-TV
Houston), Norman Louvau (KCPX-TV Salt Lake City),
David Moore (Transcontinent TV Corp. pres.), and A.
Louis Read (WDSU-TV New Orleans).
* * *
CBS-TV Stations Div. completed negotiations last week
with the Australian Bcstg. Commission and CBC for con-
tributions to a 5-way International Program Exchange
(Vol. 17:22 p8). ABC will contribute 2 original TV dramas
— “Outpost,” a World War II story by John Cameron, and
“Scent of Fear,” a suspense drama by Ted Willis. CBC’s
3 offerings are “Pineapple Poll,” a ballet inspired by the
works of Gilbert & Sullivan, “Sir Thomas Beecham Pre-
sents Lollipops,” a Toronto Symphony Orchestra concert,
and “Music in the Wall,” an original drama by Donald
Jack. The 5 CBS o&o’s are contributing 13 taped episodes
of The American Musical Theatre for foreign telecast.
VOL. 17: No. 24
9
Mayor’s Marathons Miss by a Mile: Or so the ARB rat-
ings indicated. Appearing on WNTA-TV N.Y. June 4
(7:30-10 p.m.) with 23 of his city officials in an adminis-
tration defense titled N.Y. Panorama, Mayor Robert
Wagner drew (against, for instance, a 23.3 on WCBS-TV)
a 0.3 Arbitron for the N.Y. metropolitan area — “the lowest
rating we could give a show,” according to ARB.
On the other channels opposite the public-service in-
formation show were Dennis the Menace, Maverick, “Race
Street” (film with George Raft & Marilyn Maxwell), Aqua-
Lung Adventures, Ed Sullivan Show, National Velvet,
Medic, Air Force Adventure, Tab Hunter Show, “A Way of
Thinking,” Lawman, City Detective, GE Theater, The
Chevy Show, John Crosby Show, The Rebel, Pan-American
Theater and a featured pro soccer game.
Preferring Nielsen figures, WNTA-TV research dir.
Serge Valle said: “It is quite possible that 500,000 persons
might have seen the program” at some time during its
2%-hour run.
The following day’s public-service effort (9-11 p.m.),
in which Wagner & his aides answered questions submitted
by the public, didn’t do much better — a 3.2. Impetus for
the TV appearances came from WNTA-TV exec, vp Ted
Cott, who personally screened a voluminous number of
phoned & mailed questions. WNTA-TV contributed not
only free time but a lobster lunch for the entire “cast.”
Situation Comedy Leads in Fall: Of the 106 shows
which will occupy the prime-time hours of the 3 networks
this fall, the largest category — 29 — will be situation
comedy. Sponsor’s tabulation also indicates that crime-
suspense will be 2nd, Westerns 3rd and public affairs (5
shows) 7th. Here are the figures:
Category ABC-TV CBS-TV
NBC-TV
TOTAL
Situation comedy
12
13
4
29
Crime-suspense
7
4
6
17
Westerns
4
5
6
15
Adventure
7
2
2
11
Anthologies
1
5
4
10
Variety
1
3
2
6
Public affairs
1
2
2
5
Comedy
0
3
1
4
Panel-quiz
0
3
1
4
Music
1
0
2
3
Sports
2
0
0
2
Total
36
40
30
106
TV Newsmen Get Source Protection: California TV-
radio reporters have gained the right to protect news
sources, a privilege long afforded newspaper reporters but
often sought unsuccessfully by electronic journalists. Cal.
Gov. Edmund G. Brown last week signed into law a bill
amending Sec. 1881 of that state’s Code of Civil Procedure:
“Nor can a radio or TV news reporter or other person
connected with or employed by a station be adjudged in
contempt for refusing to disclose the source of any
information procured for & used for news purposes on
radio or TV.” The bill was sponsored by Louis S. Simon,
KPIX San Francisco gen. mgr. & Cal. Bcstrs. Assn, pres.,
who had delivered an editorial on his station April 27 & 30
recommending its passage.
Clergymen Tastes in TV: Perry Mason and Gnnsmoke
are the 2 favorite programs of Lutheran ministei's in the
Midwest, according to a survey conducted by the Lutheran
Companion, Rock Island, 111. Their next 7 favorites (in
order) : Bonanza, 20th Century, Bugs Bunny, Flintstones,
Closeup, Open End and American Heritage.
Truman Signs for TV Series: TV’s latest history-as-
seen-by seiies will star former President Harry S. Truman
in a 26-episode, 60-min. program dealing with “major
historic events of our time.” Discussing the taped-filmed
series, which will be produced by Talent Associates-
Paramount Ltd., former President Truman said: “I’ll do
the talking & I’ll be the show . . . The matei'ial will be
drawn from many sources, including my private files &
notes, what has been stored up in my memory, and films
from many sources, adhering with complete fidelity to
historic facts.” It will be “an educational proposition
entirely,” said Mr. Truman. Proceeds from the series will
go to the Truman Memorial Library in Independence, Mo.,
where most production will take place. Producer David
Susskind, who said NBC “has evidenced an interest,” hopes
to get network exposure for the series by February 1962.
William Hillman, official Truman biographer, and David M.
Noyes, Los Angeles business man, will serve as advisors on
the program — “which won’t be called ‘The Truman Years,’ ”
according to HST. A few of the subjects to be included:
the atomic age, Hiroshima & Nagasaki, China goes Red,
civil rights, meetings with Stalin & Churchill, the forma-
tion of NATO.
Armchair Culture for CBS Viewers: A “summertime
tour of the European cultural scene” is in store for viewers
of Accent, a CBS-TV public-affairs show scheduled for the
Sun. 5-5:30 p.m. slot starting July 9. Among program pro-
jects due to be location-taped by producers Bill Kobin &
Don Kellerman: A visit to Cambridge U., backstage inter-
views with Shakespearean performers at Stratford-on-
Avon, a survey of Montmartre night life, a visit to Paris’s
flea market, and tours of the Borghese galleries, the Villa
d’Este and the Tivoli in Rome. The N.Y.-to-Europe junket
is the 2nd overseas visit for Accent. The show’s crew
traveled to Hampshire, England recently for a 2-program
filmed conversation between British Field Marshal Viscount
Montgomery and American historian H. S. Commager.
Intertel’s “Quiet War”: A large audience of govt. &
press representatives was impressed with the first showing
of Intertel’s first program in Washington last week — 60-
min. “The Quiet War,” a report on Viet-Nam filmed by
Associated-Rediffusion Ltd., one of Intertel’s participants.
The other members are: Australian Bcstg. Commission,
Canadian Bcstg. Corp., National Educational TV & Radio
Center and Westinghouse Bcstg. Co. Future programs
include “analyses of France, Great Britain in transition,
Latin America, the relations between Canada & the U.S.,
and the new nations of Africa.” In the U.S., the programs
will be shown on the 51 ETV stations and the WBC outlets.
WSB-TV’s Challenge: Critics are fond of pointing out
that you don’t have to be able to lay an egg in order to
know it’s bad. Now 2 of them, Alan Patureau ( Atlanta
Journal) & Paul Jones ( Atlanta Constitution) , are being
offered the opportunity to lay their own eggs this summer
by WSB-TV Atlanta. That station’s new Challenge series,
designed as a repository of experimental & creative ideas
and local production & programming, has extended an
invitation to each critic to put on his own ideal 30-min.
program. The critics hadn’t yet answered WSB-TV’s chal-
lenge at presstime.
Eggheads Wear No Uniform: “I am not in a position
to denounce TV as an industry. I make too much use of it.”
— Brooks Atkinson in The N.Y. Times.
Add Syndication Sales: ABC Films has sold its 195-
episode, 5-min. series, Consult Dr. Brothers, in 30 markets.
10
JUNE 12, 1961
Film & Tape
U.S. Foreign-Quota Victories: The 2 international organ-
izations which watch over the foreign sales interests of
U.S. telefilm producers — Motion Picture Export Assn, and
TV Program Export Assn. — both had good news to report
to American film makers last week.
A bill which would have required the local dubbing (in
Portuguese) of all films— theatrical & TV— imported into
Brazil (Vol. 17:20 pl7) has been defeated in the Brazilian
Senate. Harry Stone, MPEA representative in that country
also reported that the proposal would also have made
mandatory the re-recording by Brazilian orchestras of all
musical backgrounds in non-Brazilian films.
John G. McCarthy, pres, of TVPEA, said he was leav-
ing shortly for a Latin-American tour to discuss quota
problems & other matters. He also revealed that during a
February visit to Argentina he had persuaded Argentinean
Senator Benjamin Guzman to postpone, until fall, legisla-
tive action on a Guzman-sponsored bill which — like the
defeated Brazilian measure — would have required local
dubbing of all imported TV programs.
Said McCarthy of his visit to Guzman: “I emphasized
the disastrous effect his measure would have on the Argen-
tine TV industry at this crucial stage in its development
... He offered to defer action until many of the points
covered in our discussions could be thoroughly explored.”
Discussing the quota problem last week in N.Y. with
a leading international syndicator of TV film shows — Fre-
mantle Pres. Paul Talbot— we received a surprise. Al-
though Fremantle has approximately 40 shows in overseas
distribution, gleaned from a variety of sources, Talbot said
he felt the trend toward overseas film quotas (although
not special dubbing restrictions) was “essentially right.”
One result of such limited-amount quotas, said Talbot, is
that “U.S. program-production standards (on shows dis-
tributed overseas) have definitely improved.” What Talbot
termed “the really outstanding shows” are not, he said,
kept off foreign TV “except sometimes in England.”
WGAW & SAG Suing NTA For Residuals: Writers Guild
of America West and Screen Actors Guild are involved in
legal action seeking payment of residuals by NTA for 3
series done by 20th Century-Fox TV & distributed by NTA.
WGAW last week asked the N.Y. Supreme Court for
a temporary injunction restraining NTA from showing the
series (Man Without a Gun, How to Marry a Millionaire
and 20th Century-Fox Hour), exec. dir. Michael Franklin
said. The Guild also seeks damages for alleged default of
payment of residuals. The motion for the writers’ tem-
porary injunction was scheduled to be heard in N.Y. June
9. WGAW charges that NTA is delinquent on payments of
about $15,000, and that if further runs of the films are
allowed, this figure will be approximately $50,000.
SAG said its attorneys are now preparing a similar
action against NTA over the three 20th-Fox series, follow-
ing authorization by its board.
People: Producer-writer Jerry Thomas has joined 20th
Century-Fox TV as associate producer on Btis Stop . . .
Leonard Goldstein is named story editor of CBS-TV’s The
Verdict Is Yours . . . Milton Gelman appointed exec, story
supervisor of Wells Fargo . . . Producer-creator Gene
Roddenberry has left Screen Gems . . . Irving Cummings Jr.
named producer of ABC Films’ The Racers.
HOLLYWOOD ROUNDUP
CBS Films closed its West Coast production offices last
week — “as outside production is more practical & more
economical for us than maintaining our own program &
production staff,” said vp Sam Cook Digges. The cutback
— which null save $400,000 annually — came just one week
after the demise of NBC’s California National Productions
(Vol. 17:23 p6), another example of the tough going for
network production offshoots in the tight syndication
market. Of 4 network offerings made for this fall ( Daddy-
0, Mister Doc, Russell, and Baron Gus), orders were re-
ceived for 2, but time periods on CBS could “not be found,”
said CBS films vp Robert F. Lewine. Rival network berths
were taboo. CBS Films will continue as a distributing com-
pany, maintaining its existing sales force. Lewine will stay
on as program supervisor — of outside product.
GAC Becomes Sales Agent for Desilu: The deal is
reported near signing by Desilu Productions representa-
tives. As part of the transaction, Don Sharpe, who has
been sales agent for a number of Desilu properties, includ-
ing its original & most successful series, I Love Lucy, is
joining GAC. The Desilu source pointed out that Desilu
Pres. Desi Arnaz & GAC vp Milton Krasne are longtime
friends, and that Krasne helped Arnaz & Lucille Ball
finance the Lucy pilot.
Warner Bros. Plots 5 Pilots for 1962: After failing to
sell a single pilot or presentation this spring, the Burbank
studio is starting early on pilot plans for the 1962 season,
with 5 scheduled. While movies of “The Force” and “Black
Gold” are filmed, TV pilots of these properties will be
produced simultaneously. The studio also plans House of
Wax (based on its 1953 movie), Battle Zone and Sweet 16.
Chrislaw Productions, owned by Peter Lawford, made
a deal with United Artists to produce 2 TV series and a
minimum of 3 movies for UA. TV producer William Asher
has been signed by Chrislaw to px-epare product.
Writers Bob Schiller & Bob Weiskopf have been put
under contract by CBS-TV to develop new properties & to
write scripts for Pete & Gladys . . . Producer Joe Naar and
writer Gene Coon plan a pilot on the Peace Corps.
Hubbell Robinson Productions begins filming its 87th
Precinct series at Revue this week, with Boris Kaplan as
producer.
NBC-TV has resumed production of Bonanza at Para-
mount studios, following location filming near Lake Tahoe,
to begin next season’s production. David Dox-tort, producer.
20th Century-Fox has signed Barry Coe & Gary Lock-
wood to star in its new Follow the Sun series.
Screen Gems has 40 writers & 8 directors assigned to
series going into production for next season.
NTA’s block of 8 Shirley Temple movies has been sold
in 21 markets.
Obituary
John Stone, 72, retired Hollywood producer & writer
(30 Charlie Chan movies), died June 3 at the U. of Cal.
Medical Center, Los Angeles. He had served as an advisor
to TV & the movies on the treatment of minority gi’oups.
His wife, 2 sons and a brother survive.
VOL. 17: No. 24
11
NEW YORK ROUNDUP
Seven Arts Has Strong TV Year: $6 million in sales
for its first group of 40 Warner Bros, post-1950 features,
and the acquisition of 21 more 20th Century-Fox post-1948s
were among the bright financial banners waved by Seven
Arts in its annual report for the period ended January
31, 1961. The Warner films, said the statement proudly,
had “achieved the highest prices ever paid for features in
TV’s history — in many cases triple previously established
price levels.” Adding to its post-1948 library, which already
consists of 81 post-1950 Warner films and 88 post-1948
20th Century-Fox features (not yet released to TV), Seven
Arts last week bought another 21 Twentieth-Fox post-1948s
for $2 million. “We plan to withhold all the 20th-Fox
films from TV for that period of time which allows us to
market them properly & obtain maximum profit,” said
Seven Arts. Estimated profits for the first fiscal quarter
of 1961, “primarily from the distribution of feature films
for TV, based upon sales agreements, will total approx-
imately $1.5 million before taxes,” stockholders were told.
Syndicators Against NAB Film-Screening: A plan dis-
cussed at last month’s NAB convention, whereby the
group’s Code Review Board would screen post-1948 fea-
tures for TV, has elicited an official “no” from at least 3
major TV feature distributors. Seven Arts, Screen Gems
and Flamingo Films insist that stations should individually
screen the films for “distasteful” content, as they are most
familiar with local tastes.
Intercontinental TV, the production-packaging-distrib-
uting company owned by Continental Distributing Inc. and
affiliated with the Walter Reade Group (Vol. 17:4 p8), is
ready with its first TV package — “The Continental 13.”
The group of 13 features from Continental Distributing’s
post-1954 library includes “Blue Murder at St. Trinian’s,”
“Brothers in Law,” “The French They Are a Funny Race.”
Claster Enterprises, syndicator-licensor of program
formats {i.e. sports shows, quiz games) has increased its
sales staff to develop new markets towards its aim of
“national syndication.” CE markets such shows as Sparc
Time, women’s bowling matches; It’s in the Name, a word
game; and Pin Busters, a bowling competition among
children, which is currently sold in 19 markets.
Official Films will release 26 more episodes of its 60-
min. series Playboy’s Penthouse, possibly by next January,
Pres. Seymour Reed said last week. “The format will
continue the pattern of the first series (now in 22 markets) ,
in which name guests are presented by their host, Playboy
editor-publisher Hugh M. Heffner,” Reed added.
CBS Films is syndicating the 13-episode, science-fiction
series World of Giants, produced by CBS-TV and starring
Marshall Thompson & Ax-thur Franz. The show was begun
some 4 years ago as a network project, but had never been
scheduled as a regular series.
Carousel Films will place 6 off-CBS-TV programs from
the Look TJp & Live series into non-theatrical 16-mm dis-
tribution. Produced by the National Council of Churches,
the programs will be offered to denominational & com-
mercial film libraries.
Add syndication sales: Screen Gems has sold its post-
1948 Columbia Pictures library in 29 markets to date. The
latest sale was to WBTV Charlotte.
TV Not Affected in 20th-Fox Retrenchment: 20th Cen-
tury-Fox TV is proceeding smoothly with plans for in-
creased production in 1962, although appointed “watchdogs”
of the 20th-Fox board have grimly begun correcting what
the board considers to be gross inefficiency in the operation
of the movie studio.
Milton S. Gould, member of the board and chairman of
20th’s operations committee, and Eugene Woodfin, repre-
senting John M. Loeb, another board member, wei’e in
Hollywood last week, inaugurating a policy of considerable
retrenchment.
While on the Coast, they discussed the TV operation
with 20th-Fox Pres. Spyros Skouras, 20th-Fox TV Pres.
Peter Levathes, TV production vp Roy Huggins and his staff.
They evinced great interest in the TV-film operation and
its future plans, but there was no suggestion of any
curtailment of a TV expansion program.
Huggins is now preparing three 60-minute and one
half-hour pilots for the 1962-63 season. None of them is
action-adventure or comedy. The studio is keeping tight
wraps on details of the projects for competitive reasons.
However, one of the properties is being scripted and will go
into production in 5 weeks, and the others are nearing the
script stage.
Skouras emphasized at the meeting his hopes that TV
production will be considerably expanded in 1962.
20th has not yet reached a decision regarding con-
struction of new TV stages, now being designed under
Levathes’ supervision.
Davis In, Glett Out in New NTA Upheaval: NTA, still
undergoing an internal upheaval, last week elected Leonard
Davis president, replacing Charles Glett who had been
elected only 2 weeks ago (Vol. 17:21 pl3). In the same
week, Martin Leeds resigned from NTA’s board and took
with him his pay-TV system, Home Entertainment Inc., of
which he is president.
Ironically, it was Davis, a dissident stockholder of
NT&T, which owns 38% of NTA, who led the attack on
NTA’s management, or, as he put it, “mismanagement,”
charging the company had foundered on financial reefs
because of it. His fight was successful, winning NT&T
board seats for himself and Phillip L. Handsman. As a
direct result of the Davis attack, Oliver A. Unger resigned
as president, and Glett replaced him.
However, Davis, not satisfied with the choice, per-
suaded NTA’s board he could revive NTA and it made the
new switch. A well-informed source cautiously told us:
“Davis has a feasible plan which, we think, can be expedi-
tiously done. It could be a reasonable idea.” He would not
go into specifics, but the Davis plan convinced the board.
Davis’s election will not, however, affect the sale of
NTA’s WNTA-TV, despite the fact that during the proxy
fight Davis was bitterly opposed to the deal. In fact, NTA’s
board last week approved the sale to an ETV group in N.Y.,
and that deal is expected to be consummated momentarily.
As for Leeds, he resigned to market his pay-TV system
himself. He had been unhappy at NTA since Unger’s
ouster, Unger having brought him into NTA. Leeds said
the break came after he decided “areas of operation of NTA
and pay TV did not dovetail.” Leeds retains his consultant
post with NTA at $20,000 a year and still has the stock
options voted him when he joined the board. Rudy Peters-
dorf was named business administration vp of HE.
Home Entertainment will conduct its first public dem-
onstration of the pay-TV system at the Jack Tar Hotel in
San Francisco June 20, Leeds stated.
12
JUNE 12, 1961
Networks
CBC’s Budget Forecasts: CBC estimates its own operating
costs for the fiscal year starting next April 1 will total
more than $100 million — and that it will raise only about
one quarter of this from sale of commercials.
CBC last week submitted a proposal to the House of
Commons Broadcasting Committee that it be financed over
5-year periods instead of by annual Parliamentary grants as
at present. It said it favors an automatic grant of $4 for
each member of Canada’s population during the next fiscal
year, with annual increases of 5% for each of the next 4
years. For the next fiscal year, Pres. Alphonse Ouimet
estimated operating costs at $100.3 million, net commercial
revenue of $25.1 million, leaving a balance of $75.2 million
to be made up from govt, grants. For the following fiscal
yeai’, he predicted expenses of $132.8 million, commercial
revenue of $33.2 million, govt, grants of $99.6 million.
Sit-ins Invade AB-PT: Protesting segregation in
AB-PT Southern theaters, four integrationists staged a
37-hour sit-in demonstration at AB-PT’s executive offices
at 7 West 66th street N.Y. last Monday. Another group,
picketing outside the building and, according to police,
“blocking the sidewalk,” was arrested Tuesday night and
booked on disorderly conduct charges. On Wednesday, 6-
time Socialist Presidential candidate Norman Thomas,
after waiting almost an hour to see AB-PT Pres. Leonard
Goldenson, made a speech in the lobby: “It is outrageous
hypocrisy for ABC commentators to criticize other segrega-
tionists,” said Thomas, since AB-PT has been “a far more
powerful obstruction to racial equality . . . The public
should know & judge for itself this kind of service from an
agency possessed of invaluable radio & TV rights, as well
as theater rights in scores of cities.” Company officials,
who have generally been unavailable for further comment,
issued the following statement: “All of the company’s
theaters are operated on an autonomous basis by local
subsidiaries. Their executives are responsible citizens who
can be expected to work within their respective localities
for the welfare of the community. The company has ex-
pressed to its theater affiliates its point of view that they
should proceed with desegregation as fast as they possibly
can within the limits of their responsibilities for the wel-
fare of the particular community.”
CBS Calls O&O Promotion Meeting: Promotion &
information service directors of the 5 CBS-owned TV
stations will hold their 4th annual meeting in N.Y. June
22-23. The agenda includes discussions on advertising,
promotion, publicity, and analyses of new activity in re-
search, on-the-air promotion and sales development. John
P. Cowden, CBS information services vp, will represent the
parent network and will discuss plans for CBS-TV’s fall
promotion campaign. Another group of “promotion clinics”
will be held June 12-22 in 10 U.S. cities for CBS affiliate
stations. Designed to give station publicity mgrs. a look
at fall programming & promotion, the clinics will be con-
ducted by 2 teams of CBS network representatives.
CBS Foundation Grants: Totaling $27,000, they have
been awarded to 8 colleges & universities in recognition of
the services of CBS execs who had attended these schools.
New CBS -TV Affiliate: KBLL-TV Helena, Mont., has
joined the network. It was formerly a satellite of KXLF-
TV Butte.
NETWORK SALES ACTIVITY
ABC-TV
The Steve Allen Show, Wed. 7:30-8:30 p.m., part. eff. Sept.
Calgon (Ketchum, MacLeod & Grove)
Daytime programming, Mon.-Fri., part. eff. June & July.
Minnesota Mining & Mfg. (BBDO)
Johnson & Johnson (Young & Rubicam)
CBS-TV
Person to Person, Fri. 10:30-11:30 p.m.; Gunslinger, Thu.
9-10 p.m., part. eff. June 30 & July 13.
Block Drug (Grey)
The Garry Moore Show, Tue. 10-11 p.m., co-spon. eff. Oct.
General Motors (Olds div.) (D. P. Brother)
Daytime programming, Mon.-Fri., part. eff. Sept. 18.
Bon Ami (Hoyt Associates)
Daytime programming, Tue., Fri.; part. eff. July 4, Aug. 26.
J. B. Williams (Parkson)
Arnold, Schwim & Co. (George Bond)
NBC-TV
Walt Disney’s Wonderful World of Color, Sun. 7:30-8:30
p.m., co-sponsorship eff. Sept. 24.
Eastman Kodak (J. Walter Thompson)
RCA (J. Walter Thompson)
“Network” Definition Sought: Informally so far, some
telecasters have been asking FCC members & staff to clar-
ify the Commission’s definition of “network.” Reasons: (1)
ASCAP, unions, etc. charge more for networks than for
stations. (2) Many stations operate or feed satellites,
boosters & translators. Some operators are concerned lest
they be asked to pay higher fees for operating setups
clearly not networks in the ordinary sense. The only defi-
nition extant for “networks” is that used for “chain broad-
casting” in the Communications Act: “Simultaneous broad-
casting of an identical program by 2 or more connected
stations.”
Stanton Proposes Vast Education Aid: A massive pro-
gram of educational aid for underdeveloped countries was
proposed last week by Dr. Frank Stanton. Speaking before
the graduating class of the Mass. Institute of Technology,
the CBS Inc. pres, called for a “10-year program of eco-
nomic aid each year amounting to a fifth of the current U.S.
foreign aid, and replacing significant parts of it.” Stress-
ing the importance of such aid Stanton said: “Only educa-
tion— not manned flights to the moon, not nuclear tests, not
highways & landing fields dotting half the planet — can
ultimately prevent the sure collapse of a free nation un-
equal to its freedom. This is America’s historic opportun-
ity, the new act of faith that America can announce to a
world tired of rivalries on terms dictated by Russian mili-
tarism & materialism.”
28 Languages at ABC: ABC’s International Div., in a
survey of broadcasting units of AB-PT, found 300 employes
who spoke a total of 28 foreign languages. Two or more
languages (in addition to English) were spoken by 97 of
them. The languages, in order of popularity: French,
Spanish, German, Italian, Greek, Japanese, Portuguese, and
21 others, including Tagalog and Eskimo.
Churchill Series to Library of Congress: 16-mm prints
of ABC-TV’s 26-episode Winston Churchill — The Valiant
Years have been requested and will be sent to the Library.
VOL. 17: No. 24
13
Congress
FCC Views on Ex Parte Bill: FCC Chmn. Minow,
flanked by Comrs. Ford, Hyde & Craven and top staff
members, testified before Rep. Harris’s (D-Ark.) Commerce
Committee last week that HR-14 — designed to strengthen
FCC & other agencies — is generally sound. However, he
said, the Commission objects to certain provisions which
might tie its hands in rule-making proceedings. He asked
that changes be made to give FCC clearcut authority to
declare when rule-making proceedings are on the record
and when off-record communications will be accepted. He
said that the Commission also wanted to be sure that it
retained flexibility in conducting common carrier rate-
make investigations & proceedings.
More Sec. 315 Exemptions: Sen. Pastore (D-R.I.) has
introduced a bill (S-2035) long sought by many industry
leaders — to exempt not only Presidential & Vice Pres-
idential candidates’ broadcasts from the equal-time provis-
ions of Sec. 315 of the Communications Act, but to include
candidates for Senate, House and governorships. NBC
Chmn. Robert Sarnoff submitted a statement, meanwhile,
to the Senate Subcommittee on Privileges & Elections, urg-
ing the removal of the equal-time provisions for local elec-
tions, too. Former GOP national chmn. Sen. Thruston B.
Morton (R-Ky.) agreed that the suspension should be made
permanent.
House Votes FCC Funds: The $12.4-million FCC
budget for the year starting July 1, recommended by the
House Appropriations Committee (Vol. 17:23 p4), has been
approved by the House. It permits a staff increase from
1,483 to 1,533, but is less than the $12,525,000 requested by
the Commission. FTC was voted $10 million, which per-
mits a staff increase from 823 to 1,050. The Senate
Appropriations Committee will conduct hearings on the
FCC funds June 14.
Minor FCC Bills Favored: The Senate Commerce Com-
mittee has reported S-1731, allowing FCC to renew safety
& special radio services licenses more than 30 days before
expiration, and S-1668, authorizing FCC to impose fore-
feitures for various violations in the common carrier &
safety services fields.
OCDM Transfer Supported: A Congressional resolu-
tion (H. Con. Res. 323) concurring with President Ken-
nedy’s plan to shift the Office of Civil & Defense Mobiliza-
tion to Defense Dept, jurisdiction (Vol. 17:22 pl2) has been
introduced by Rep. Hagen (D-Cal.).
Educational Television
Canadian ETV Needs Sound Financing: So warned
Chmn. Andrew Stewart of the Board of Broadcast Govern-
ors, addressing delegates to the NET conference June 9
in Montreal. The BBG, said Stewart, had no intention of
giving sanction to “fly-by-night” ETV operations which
would offer informational programs to the public for a short
period of time, and would later fold for lack of funds.
Serious, well-financed ETV stations were another matter,
he indicated. “Any group of educators who are serious
about the matter and prepared to make a real effort to
develop ETV can expect their request for channels to meet
with success.” Such channels, however, may be uhf rather
than vhf because of “the scarcities of frequencies now
employed by the CBC & other stations.”
Personals: Gordon F. Keeble, exec, vp of S. W. Caldwell
Ltd., named exec, vp of Canada’s new CTV Television Net-
work Ltd., Toronto; S. Ramsay Lees, formerly bcstg. dir.
for Batten, Barton, Durstine & Osborne, Toronto, appointed
to the network’s programming div. . . . Burt Nodella ex-
Roncom Productions, named dir. of program development
for ABC-TV’s Western div.
Henry R. Flynn, ex-Crosley-Brown Productions vp-gen.
mgr., named West Coast sales mgr. by Storer TV Sales . . .
Joe Mosbrook, ex-radio WEST Easton, Pa., named news dir.,
WRCV-TV & WRCV Philadelphia, succeeding Ernie Leiss
who resigned to become alumni relations dir., Hahnemann
Medical College and Hospital . . . A1 Anderson appointed
WOAI-TV San Antonio news dir., succeeding Frank McCall
who is joining Public Housing Administration in Washing-
ton . . . Norman S. Marcus, ex-Paramount TV-radio pub-
licity dir., appointed press & PR mgr., ATAS N.Y. chapter
. . . John M. Haerle advanced by Collins Radio to ad &
PR dir. from product lines dir.
Creutz, Steel & Snowberger, Washington TV-radio
engineers, split as of July 1, David Steel establishing own
practice, John Creutz & Arthur Snowberger maintaining
partnership, Willis Beecher setting up own practice in
association with Creutz & Snowberger, all retaining pres-
ent offices temporarily.
Eugene W. Wilkin, ex-WPRO-TV Providence, named
gen. mgr., WGAN-TV Portland, Me.
Roger L. Micheln named acting gen. sales mgr.,
WFRV Green Bay, Wis. . . . Michael Hind-Smith, ex-
CBLT Toronto, named national program dir., CTV Tele-
vision Network . . . Raymond J. Smith named engineering
mgr., WGR-TV & WGR Buffalo . . . George Arnold pro-
moted from client-relations mgr. to mktg. & client rela-
tions dir., CBS Radio Spot Sales, succeeded as mgr. by
Allan Hughes.
William D. Stiles resigned as vp & supervisor of broad-
cast operations, Donrey Media Group (KFSA-TV & KFSA
Fort Smith, Ark.; KLRJ-TV Las Vegas; KOLO-TV &
KOLO Reno; KGNS-TV Laredo; radios KOKL Okmulgee,
Okla.; KBRS Springdale, Ark.; KORK Las Vegas).
Dick Doty appointed programming, news & PR vp,
Rand Bcstg. Co. (WEAT-TV & WEAT West Palm Beach,
Fla.; radios WINZ Miami and WINQ Tampa).
Tom Sherlock named news dir., KPHO-TV & KPHO
Phoenix . . . Charles Cox named news dir., WSFA-TV
Montgomery, Ala., succeeding Bill Henry, resigned . . .
Leland C. Bickford retired as news dir., WNAC-TV &
WNAC and the Yankee Network. He’ll continue as con-
sultant to the network & stations’ news depts. Bill Whalen
promoted from asst, news dir. to succeed Bickford.
Michael Horton, ex-CBS News information-services dir.
and formerly in the same post at NBC, named managing
dir., Howard Chase International (management counselors
in public & economic affairs) . . . George R. Snell, ex-
Informational Communications, appointed Middle Atlantic
district sales mgr., TelePrompTer educational & industrial
services dept., communications-systems div.
Dr. Frank Stanton, CBS Inc. pres., awarded an honor-
ary LL.B. by Hamilton College for his role in making pos-
sible the Kennedy-Nixon debates.
LeRoy Collins, NAB pres., named by Commerce Secy.
Hodges as chmn. of the National Public Advisory Com-
mittee on area redevelopment, a 25-member group including
representatives of labor, management, agriculture, state &
local govts, and general public . . . Frank Fogarty, Mere-
dith Bcstg. Co. vp & gen. mgr. of WOW-TV & WOW
Omaha, gets Americanism Citation from local B’nai B’rith.
14
JUNE 12, 1961
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
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CHARLES SINCLAIR, Chief
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TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Published March & Sept. Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Meetings This Week: IRE 3rd national symposium on
radio-frequency interference (June 12-13). Maj. Gen. James
Dreyfus (USA) will be the keynote speaker. Sheraton-
Park Hotel, Washington • World Conference on Mission-
ary Radio (12-15). Concordia College, Milwaukee • U. of
Utah Speech & Theater Arts Dept. ETV workshop in con-
junction with KUED (12-23). Salt Lake City • IRE con-
ference (14-15). Sheraton Hotel, Philadelphia • Va. Assn,
of Bcstrs. annual meeting (14-16). H. Preston Peters,
Peters, Griffin, Woodward pres., and Carl Haverlin, BMI
pres., will be among the speakers. Hotel Roanoke, Roanoke
• Fla. Assn, of Bcstrs. annual convention (15-17). Speak-
ers include Harold Cowgill, former chief of FCC Broadcast
Bureau, and FCC Comr. Bartley. Seville, Miami Beach.
• Hollywood Ad Club meeting (12). James T. Quirk,
TV Guide publisher, will speak on “Can TV Satisfy its
Critics?” Hollywood Roosevelt Hotel.
Meetings Next Week: IRE conference on broadcast &
TV receivers (June 19-20). O’Hare Inn, Chicago • Wayne
State U. & RCA invitational TV conference (19-22). Uni-
versity City, Detroit • National Community TV Assn,
convention (19-23). Jack Tar Hotel, San Francisco •
Catholic Bcstrs. Assn, annual meeting (20-22). Calhoun
Beach Hotel, Minneapolis-St. Paul • Colo. Bcstrs. Assn,
annual convention (23-24). La Court Hotel, Grand Junction
• Md.-D.C. Bcstrs. Assn, meeting (23-24). Ocean City, Md.
• National ETV & Radio Center meeting of promotion
dirs. of affiliated stations (18-20). Windemere, Chicago.
Administration Appeals to Ad Council: Vice President
Johnson called upon the powerful Advertising Council last
week, asking the nation’s top media men for help in getting
the U.S. message across. Said he: “A nation that knows
how to popularize commodities ranging all the way from
corn flakes to luxury automobiles certainly should be able
to tell the rest of the world the simple truth about what it
is doing & why it is doing it. It is a sad but true fact that
our Communist adversaries have been able to convince many
that humanitarian projects like Point 4 are instruments of
imperialism, [and that] the simplest moves to defend our-
selves from aggression, and open-hearted efforts to secure
arms control are merely intended to obscure issues.” Other
administration officials described improvements in the
economy, but warned of remaining unemployment problems.
You Gotta Be Cultured: UPI reports from Chicago
that Mrs. Sarah Karstens won a divorce on her story that
her husband, John, a textbook editor, imposed a TV censor-
ship on her and struck her during arguments about what
she should view. Mrs. Karstens, a 23-year-old brunette,
told Judge Harry G. Hershenson that her husband insisted
she watch only cultural & educational programs. Added her
attorney: “He let her look at Bugs Bunny and Mister
Magoo for diversion now & then, but that was all.”
Ed Sullivan’s 13th Year: Billing itself as “the oldest
entertainment program in TV,” The Ed Eullivan Show will
celebrate its 13th anniversary this Sunday (June 18). The
show claims — among other firsts — to be the first to: (1)
broadcast from outside a studio, (2) use a split screen on
an entertainment show, (3) use VideoScene, (4) take an
American variety show to perform in Moscow, (5) present
portions of Broadway musicals & dramatic shows with
their original casts while still on Broadway.
Confessions of a Quiz Winner: Mrs. Henrietta Dudley,
51, housewife of Metuchen, N.J., pleaded guilty last week
of perjuring herself before a grand jury. Mrs. Dudley,
who won $4,100 on NBC’s now defunct Tic Tac Dough, told
special sessions Justice Edward F. Breslin that her claims
of never having received questions & answers for the quiz
show had been untrue. Justice Breslin suspended sentence,
saying Mrs. Dudley had been “amply punished.”
Triangle’s Philadelphia Stations to Move: Head-
quarters for the radio & TV div. of Triangle Publications,
Inc. (WFIL-TV, WFIL & WFIL-FM) will be moved to a
3-story office & studio building at City Line & Monument
Rd., across from the hq. of CBS stations WCAU-TV &
WCAU. The structure will be built on a 4-acre tract pur-
chased for $500,000. Station transmitters will remain in
their present locations.
Bowling Endurance Marathon: Reviving memories of
flagpole sitters & dance marathons, radio KIMA Yakima,
Wash, recently put on a bowling marathon. The winner —
after 84 hours, 45 minutes: Pete Pallas, who rolled 322
games at 160 average and outlasted 8 other bowlers includ-
ing a woman, Marge Hull, who bowled 312 games. Pallas’s
prize: A color TV set.
TIO TV Talks Previewed by Women’s Clubs: Four
slide-talk presentations relating to broadcasting “In the
Public Interest, Convenience and Necessity” were pre-
viewed by TIO in Miami last week before the annual con-
vention of the General Federation of Women’s Clubs. The
presentations, slated for distribution to TIO sponsors for
use by local groups, analyze broadcasters’ programming &
business problems. The preview was MC’d by TIO dir.
Louis Hausman.
NAB Awards Booklet : An updated list of 108 awards
available to broadcasters, in a 48-page brochure, has been
compiled for NAB by research mgr. Richard M. Allerton.
Copies have been sent to members. Colleges, universities
and libraries may get copies from Allerton.
Obituary
J. Harold Ryan, 75, co-founder and senior vp, Storer
Bcstg. Co., died June 6 at the Miami Heart Institute after
a brief illness. He was NAB pres, in 1944-45, was past
pres, of BMI, and chmn. of Best. Measurement Bureau.
Emile N. Hill, 55, chief engineer of radio WADO N.Y ,
who had served 15 years at WNEW, died June 5 of a heart
attack at his home in Fair Lawn, N.J.
VOL. 17: No. 24
15
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
NEW 1962 LINES, NEW 1961 OPTIMISM: Things are looking up. Almost all returns are
in on new TV-radio-stereo lines, and response — in terms of early orders — has been better than last year. Most
of the lines, too, show increased emphasis on quality — if not innovation — with prices relatively firm in relation
to 1961 prices. Best of all, from all quarters of the industry come reports of better business in last few weeks.
Nowhere was this feeling of optimism more evident than at Philco's convention last week in Atlantic
City, which we attended. Recovering from a poor 1960 and a red-ink first quarter of this year, Philco appears
to be going all-out to increase its consumer-electronics volume. Going out after the console market, Philco
features heavy use of hardwood veneers even on relatively inexpensive units, and has added picture bright-
ener & black-level restoration circuits to its TVs. Stereo line has been completely redesigned (at lower price
levels) and last year's big feature — reverb — de-emphasized to being only an "optional extra" this year.
Fortified with what it believes to be one of its best product lines in years, Philco had little trouble
arousing enthusiasm among its distributors over business prospects for remainder of 1961. Most of them have
already felt pickup in their own businesses.
Industry business is being compared with 1959 by Philco officials — they toss off 1960 as sort of an
oddball year when sales declined in the fall instead of picking up. Taking 1959 as a "normal" year, they
see industry-wide TV sales this year about "normal" — or 6-6.5 million sets. As to Philco itself, "business is
starting to turn," said Pres. James Skinner. "We didn't do well this spring, but I think we're out of the woods."
Industry-wide TV distributor sales for first 3 weeks of May were not only 18% ahead of the same 1960
period, but 11% ahead of "normal" 1959, electronics vp Armin Allen pointed out. Retail sales for same period
were 32% ahead of last year. On top of this, inventories at all levels were the lowest since the mid-1950s. Allen
predicted June-Dee. business at 4 million units, "at least as good as 1959."
Home radio business has been good right along, he noted. Through April, this year has been 5%
ahead of last year, 20% better than 1959, with inventories down 500,000 units from last year. April retail
radio sales, "sparked by portables & AM-FM sets," were 10% ahead of 1960. For 1961, he foresaw business "at
least as good as 1959 & 1960."
In spite of the fall recession, there's been no collapse in phono sales, he pointed out. Distributor
sales for April were 18% above 1960, with retail movement up 23%. Sales for rest of year, he predicted, should
be better than 1960 and at least as good as record 1959. Inventories, meanwhile, are down 20% from 1960 and
25% from 1959. He saw real hope that FM stereo "will help build the business, not tear it apart."
Public is beginning to buy again, and feature-packed new lines are intended to accelerate this buying
pace. For summaries of 3 lines introduced last week — by Zenith, Packard Bell & Philco — see story on p. 17.
LAWRENCE TUBE AGAIN; PHILCO IN COLOR: Current revival of color interest brought 2
announcements last week: (1) Paramount Pictures enthusiastically announced that the Lawrence tube & Chro-
matic TV receiver are now ready for production. (2) Philco unenthusiastically announced it would have color
sets (RCA-built) available this fall in case anyone should want them.
Lawrence-tube set was demonstrated at Paramount stockholders' meeting by vp-secy. Paul Raibourn.
Biggest change since last demonstration (on similar occasion just 5 years ago) was greatly increased bright-
ness. Set shown last week had 21-in. rectangular single-gun Lawrence tube with 90-degree deflection angle.
It was displayed alongside Zenith black-&-white set of similar proportions.
Color brightness has been stepped up to 70-75 foot-lamberts, which Raibourn told us was ”3 times the
lb
JUNE 12, 1961
brightness" of the RCA color tube. He said Paramount was holding discussions with "3 large manufacturing &
merchandising organizations," but if it reached no agreement. Paramount's subsidiary Autometric Corp. would
produce 5,000-10,000 sets per year in its own N.Y.C. plant.
Raibourn ventured that prices at the start for Chromatic sets could be around $500, dropping as pro-
duction increased. In another statement he estimated that the sets would cost "between 1.7 & 1.9 times" the cost
of Zenith's high-end ($309) b&w set (or $525-$585) if 50,000-100,000 sets were produced a year, and "1.3 to 1.4
times the Zenith set" (or $400-$430) under mass production of about 500,000 sets a year.
Industry assumed same wait-&-see attitude it habitually takes when Lawrence tube is demonstrated
— as it was in 1953, 1954 & 1956. Stock market reacted, though — Zenith & Magnavox dropping, Paramount ris-
ing 3% points Wednesday, but ending the week at 78, just 23/s points below its Monday opening. RCA, whose
stock also rose, issued this statement: "Based on the information available to us, we believe that the Chro-
matic tube would produce a picture inferior to the picture produced on color-TV sets currently on the market.
We also believe that the cost of any set using the Chromatic tube would be higher than the cost of color sets
now on the market."
We could locate no set manufacturer who had seen Lawrence tube demonstration recently. Although
Zenith's name was coupled inferentially with the Lawrence tube at the Paramount demonstration (because
Zenith b&w set had been used as standard for comparison), Zenith Pres. Joseph Wright later made this com-
ment: "Paramount's color tube has been known in the industry for many years, and as far back as 1954 it was
claimed to be ready for production. We would be very interested in knowing about any new development
which might have solved the very serious problems which have characterized these tubes in the past."
• • • •
Philco's listless introduction of its color-TV line to distributors at its Atlantic City convention may take
the prize for Frankest Announcement of 1961. Said electronics vp Armin Allen to the assembled distributors:
"Our thoughts & position on color have not changed radically. Between 125,000 & 130,000 were sold
last year. We don't believe there will be much change, but we are a full-line house and you [distributors]
have indicated you want it. This is far from a signal that color will take off. It should go up, but the volume
will still be small, and spread over more manufacturers than last year. We are buying color-TV chassis to
our own standards and will put them in our own cabinets."
Philco didn't have any color sets on hand to show — although 2 mock-ups were displayed. Its color
line will feature 3 basic models — table model at $595 (deliveries in August), console at $700 (Sept.) and hori-
zontal console with bonded tube at $750-$775 (Sept, or Oct.).
Pres. James Skinner elaborated on Philco's view of color at a news conference later. "The primary
problem is price," he said. "The price levels don't attract the public to any degree — yet those prices have a
built-in loss to the manufacturer." At what price will color become a mass market? "Our theory," said Skin-
ner, "is that color is worth about $100 more than black-&-white at retail. With this black-&-white-plus-$100
formula, we could get volume sales. This is what it will take to get a 2-to-3-million-set-a-year market."
Philco's own color research & development — the "Apple" tube approach (Vol. 17:14 pl8) — is continu-
ing, he said, adding that Philco believes the single-gun approach is more likely to make possible a low-cost,
acceptable set than anything now on horizon. "If we could see enough market to warrant the investment, we'd
be in a position to make such a set now."
Asked about prediction of RCA Pres. John L. Burns that color set sales will approach $2.5 billion over
the next decade (Vol. 17:22 pl5), Skinner shrugged and said: "Go back & look at the various forecasts by
RCA for the last 10 years. Every one has been wrong by 50 to 100%."
Add color-set manufacturers: Warwick Mfg. Co. this fall will be producing Silvertone color sets for
Sears Roebuck (Vol. 17:20 p 19).
TV-RADIO PRODUCTION: EIA statistics forweek ended June 2 (22nd week of 1961):
May 27-June 2 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 88,746 121,294 87,977 2,270,534 2,540,295
Total radio 281,120 312,832 259,116 6,180,010 7,232,495
auto radio 108,842 100,508 107,090 1,962,852 2,833,352
VOL. 17: No. 24
17
More about
NEW TV-RADIO-STEREO LINES: Although prices of most
new lines are relatively unchanged from 1961 lines
(Philco’s stereo is an exception), it’s apparent from
most manufacturers’ showings to date that consumers
will get more value in the new lines (see p. 15). New
features have been added in many cases, without price
boosts. Capsule summaries of week’s 3 new-line debuts :
Philco
While retaining its “Cool-Chassis” feature, Philco has
added 2 new circuits to some of its sets, resulting in a
demonstrably better picture. A “beam-booster” circuit
gives greater brightness (Philco claims at least 25% more)
without increasing the high voltage (still 20,000 volts). By
changing the characteristics of the picture tube, Philco has
increased the peak current, stepping up the control-grid
voltage. This approach to greater brightness, says Philco,
doesn’t shorten picture-tube life. Philco also has added
direct coupling of the 2nd detector to the picture tube,
resulting in a form of DC restoration which gives stepped-
up contrast and prevents washout of details in contrasty
scenes. The 90-day parts-&-labor warranty is continued.
Philco’s short 23-in. TV line (13 basic models) is
divided into 3 series — Super 90, De Luxe and Custom. All
23-in. sets feature bonded tubes, and 23-in. prices range
from $199.95 to $399.95. Added this year is a new 2-func-
tion remote control, available on a new 19-in. table set at
$219.95. Last year’s multi-function remote, which is in-
stalled by the dealer, is continued. This year’s most signi-
ficant price change is in TV-stereo combinations. Last year
Philco’s sole TV combo carried a $600 list; this year there
are 2 — at $494 & $575. A promotional 17-in. portable,
available in limited quantities to dealers buying specified
quantities of higher-priced sets, can retail as low as $128.88.
Philco’s stereo line is almost completely new. Reverb
has been virtually dropped— available now only as a $39.95
accessory. Even the factory has been relocated. Philco
now is producing its hi-fi equipment at its main TV plant
in Philadelphia, having moved production from Sandusky,
Ohio. This move, according to exec, vp Henry Bowes, “will
cut the price $5 to $15 per unit to distributors,” since the
factory now can ship stereo units in same carload shipments
with TV sets.
The console line, with 7 basic units, is priced from
$149.95 to $385, down considerably from last year’s series
which ran as hig-h as $700. All units above $199.95 are
equipped with AM-FM tuner which features a transistor-
ized AFC circuit and jack for multiplex adapter, to be
available in fall for about $50. The 5-unit portable phono
line ranges from $24.95 to $139.95.
Philco’s radio line starts with a 5-tube table radio at
$14.95, “the lowest price radio offered by Philco since World
War II.” Clock radios start at $19.95, FM sets at $34.95.
Zenith
Zenith’s new TV line, shown to distributors last week
in Hollywood, Fla., comprises 42 basic models. Among new
features: New turret tuner with individual front-of-set
“perma-set” fine tuning; series of “Decorator Convertible”
19-in. sets with 2-speaker sound (one .2% x 614 -in. speaker
on each side of screen). Beginning with a $169.95 portable,
the line is topped by 5 TV-stereo combinations from $525
to $850 (last year’s top-of-line was $1,750). Bonded tubes
are used on all 23-in sets. A company spokesman said the
pricing of the over-all TV & stereo lines is substantially the
same as last year.
The console phono line consists of 10 basic models
from $179.95 to $525, all but one of them designed to
accommodate Zenith’s drop-in AM-FM-multiplex tuner, due
on the market in about 90 days. Zenith also introduced 4
portable phonos, at $29.95 to $139.95. Unlike Philco, Zenith
features reverb as standard equipment on all of its higher-
priced consoles, offering it as optional with some lower-
priced units.
Packard Bell
“Convertible” TV, to which wireless remote can be
added in a few minutes without tools, is featured in Pack-
ard Bell’s new 13-set line. Two remote conversions are
offered — 2-function at $50 and 4-function at $80. Among
other unique features of the line: One 19-in. portable has a
built-in 3-hour automatic timer & “sleep switch” ($189.77);
the “Intenna” cart or base, containing a built-in antenna,
is offered in several models; 3 models have tambour doors;
the line is topped by a 27-in. lowboy. The pi'ices range from
$159.77 for a 19-in. portable to the 27-in. set at $450.
* * *
Philco’s ET V Receiver : Special 23-in. TV set designed
for classroom use was demonstrated last week by Philco
in Atlantic City. The “Tele-Teacher,” with Corning
reflection-free bonded tube, 2 plug-in 8-in. extension speak-
ers with 50-ft. cords and uhf tuner, will sell for $240-$250.
An adjustable stand with locking wheels will be priced at
$35-$45. The set will be sold through Philco distributors.
Packard Bell’s ‘Wall TV’: Mock-up of a wall TV set using a
new developmental tube was displayed last week to distrib-
utors at Packard Bell’s Los Angeles convention. PB design
dir. James Kelso said the reception was encouraging enough
to warrant allocation of funds for further research on the
project which could result in a consumer set in 3-5 years.
PB’s wall TV, as demonstrated, isn’t exactly a flat set.
It’s based on a “new concept of picture-tube design,”
developed by an undisclosed manufacturer. As described to
us by Kelso, the 19-in. viewing screen of the tube pro-
trudes 5% inches from the wall, although the tube is actu-
ally 9% inches deep. Kelso said Packard Bell will reveal
full details in 6 months.
Magnavox Plans Tape Recorder Entry: “We plan this
year to market a tape recorder in this country, manu-
factured by our British subsidiary [Collaro Ltd. of London,
70% owned by Magnavox] — another field for which we
have natural distribution and in which we have not engaged
in the past.” Magnavox thus notified its stockholders in a
gala “Golden Anniversary” brochure marking the com-
pany’s 50th year. “The subsidiary is presently supplying
an estimated 25% of the British market with tape decks.”
Other new ventures described: Formation of a special
department to develop hotel-motel TV business, another
department to further the use of Magnavox TVs & radios
in educational markets.
Majestic in Mart: Grundig-Majestic has taken over the
space vacated by Motorola in Chicago’s Merchandise Mart,
and will open its exhibit at the International Home Furn-
ishings Market, June 18-24.
National Union Forms New Division: The Stamford,
Conn, maker of electronic devices & tubes, is setting up an
Advance Science Division at Bloomington, 111., to co-ordinate
expanding activities in missiles, aircraft and ordnance.
N.Y. Symphonic Line Show: June 13-15 at the Park
Sheraton, for Eastern distributors.
JUNE 12, 1961
18
Mergers & Acquisitions: Howard W. Sams has pur-
chased Stupid Inc., stationery manufacturer • Lionel Corp.
has acquired Hathaway Instruments, diversified electronics
manufacturer, for approximately $30 million. Lionel is the
surviving company in the amalgamation, made on the basis
of a 1-for-l exchange of Lionel stock for Hathaway’s ap-
proximate 1 million shares outstanding • America Corp.
has acquired 265,420 shares of Republic Corp. stock to be-
come that firm’s largest single stockholder. Republic has
2,004,190 shares outstanding • Itek has acquired for an
undisclosed cash sum Electronics Labs Corp. of Torrance,
Cal. • Loral Electronics and Accurate Specialties Co.,
Hackensack, N.J., have called off their merger talks (Vol.
17:18 pl5) “by mutual agreement” • Indiana General has
purchased for cash BMS Carbide Specialties Co., Boonton,
N.J., and Eicor, Oglesby, 111. BMS produces carbide tools
& dies; Eicor makes rotary electric products, was pur-
chased at a bankruptcy sale for $450,000.
Senate to Investigate Tube Pricing? “Senate investi-
gators, winding up hearings into price fixing in the heavy-
eleetrical-equipment industry, are preparing to plunge into
other areas of the electrical business even as they begin
drafting new legislation designed to strengthen antitrust
laws,” reported June 7 Wall Street Journal, adding: A
prime target of the extended investigation : The pricing &
marketing of motors and electronic tubes. Scenting pos-
sible new antitrust violations on these products, Senate
Antitrust Subcommittee probers are planning in the weeks
ahead to call in officials from companies heavily involved
in the equipment cases, including GE & Westinghouse.
GE management already has begun its own inquiry into
company pricing practices on motors & TV-radio tubes,
and the firm is considering a request from Senate investi-
gators for a report on the GE findings when completed.
Westinghouse, as far as it is known, is not conducting any
formal inquiry.”
Resistor Firms Fined for Price-Fixing: Four resistor
makers and 2 executives were convicted June 6 of fixing
prices of resistors sold to both commercial & military
customers. Fined by U.S. District Court Judge Carl A.
Weinman in Dayton: International Resistance (fined $15,-
000), Speer Carbon ($25,000), Stackpole Carbon ($20,000),
Allen-Bradley ($35,000). The convicted & fined executives:
Speer Carbon vp Edward W. Butler ($4,000) and Allen-
Bradley’s George W. Vater, sales mgr. of the electronics
components division ($2,000).
FM-Stereo Car Radio: The first indication that multi-
plex-conscious industry might be rushing an AM-FM-stereo
auto radio came out of Boston-based Automatic Radio Mfg.
last week. Pres. David Housman told us that Automatic has
such a unit “in the works” and expects to begin deliveries
“within 6-to-8 weeks.” Although prices have not been
firmed, the stereo radio will retail in the “slightly under
$100-to-$125 range,” he said. Housman was reticent about
technical details, even as to the mounting of speakers.
Automatic plans to introduce a portable FM-stereo radio.
Status Quo on FM Stereo: There were still only 2 FM
stations authorized to broadcast FM stereo at week’s end
— GE’s WGFM Schenectady & Zenith’s WEFM Chicago
(Vol. 17:23 pi). At press time, there was only one applica-
tion for station-equipment type acceptance on file at FCC.
This was from WKFM Chicago, which asked the Commis-
sion to approve equipment built for it by Sherwood Elec-
tronics Labs, Chicago. Equipment must be type-accepted
before stereocasting may begin.
Trade Personals: Ross D. Siragusa Jr., former electi’onics
div. vp, named sales vp, Admiral Sales Corp. . . . Arthur L.
Chapman, ex-Pres., CBS Electronics, appointed senior vp,
Pacific Mercury Electronics.
James J. McLaughlin, ex-Sunbeam ad dir., named to
new post of mktg. dir., Webcor Inc., in charge of both
Webcor & Dormeyer divisions . . . Fred H. O’Kelley, ex-
Raytheon, appointed mgr. of distributor products sales,
Westinghouse electronic tube division; Fred M. Heddinger
heads new molecular electronics dept, within Westing-
house’s semiconductor dept.
Charles W. Uhlig Jr. promoted to accounting mgr.,
Du Mont Labs divisions of Fairchild Camera . . . Edward
C. Puth named gen. mgr., selenium product line, ITT com-
ponents div. . . . Col. Samuel W. Bishop (USAF ret.) elected
pres., Electronic Communications Inc., succeeding F. W.
Godsey Jr., now vice chairman . . . Albert J. Harcher named
mgr. of newly established semiconductor div., Bendix Corp.
. . . Harold H. Zander, ex-Consolidated Electrodynamics and
Beckman Instruments, appointed pres, of Amphenol-Borg’s
West German subsidiary.
W. F. Wells, ex-GE, named senior vp & gen. mgr.,
Midwestern Instruments . . . Frank A. Comerci, ex-Audio
Devices, named mgi\, CBS Labs magnetics research dept.
. . . John McK. McLean, ex-General Instrument Ltd., named
deputy gen. mgr., ITT Latin America area.
■
Burns Urges Inter-Sciences Communication: RCA
President John L. Burns, in a commencement address at
Cal. Institute of Technology last week, called for “improved
communications & understanding between scientists of
different disciplines, between scientists & the public, be-
tween scientists & the forces that give order & meaning to
nature.” He said that the inter-dependence of the sciences
has made it essential “that specialists in one branch be able
to discuss their advances meaningfully with those in allied
areas on which their discoveries impinge.” He cited bionics
— the application of biological knowledge to the design of
electronic systems — as a prime example of the increasing
collaborative effort in science.
“The Trade Fair Story”: A film of that name, narrated
by Chet Huntley, is being distributed by the Dept, of
Commerce Office of International Trade Fairs. It’s 14 %-
min., 16-mm, covers scenes at a dozen 1960-61 exhibitions
from Poland to Ceylon, is available on loan to TV stations,
industry and business groups. It’s the 4th in a series which
includes “Tradeways to Peace,” “Showcase for Freedom,”
“Uncle Sam Goes to the Trade Fairs.”
Ling-Temco Moves into White Goods: Electronics
firm’s Temco Industrial Division has commenced production
of its first consumer product — a dishwasher line, starting
at $199.95. Production at the division’s Garland, Texas
plant will be stepped up to 300 units daily within several
weeks, reported division gen. mgr. Leon Mason.
RCA & IUE Okay 3- Year Pact: New contract, cover-
ing some 21,000 employes in 10 plants in 9 cities from coast
to coast, provides for a 2%% annual wage increase, boosts
in sickness, pension and other fringe benefits. The contract
was ratified June 4, a few hours before a scheduled walkout.
“Electron Tube Application Notes,” a 58-page illus-
trated booklet that reviews “many of the do’s & don’ts of
tube applications,” has been published by Sylvania. It’s
available on request to Sylvania Electric Products, 1100
Main St., Buffalo 9.
VOL. 17: No. 24
19
Finance
Oak Mfg. Posts Sales-Profit Gains: “After suffering
losses in the first 2 months of the year, revenues in March
reached the highest dollar volume for any month in the
past 5 years, permitting Oak to show a net profit for the
quarter [Vol. 17:21 p24].” So reported the Crystal Lake,
111. components maker to stockholders recently. “Thus far
in April, billings are at a rate which, if continued, will
provide the parent company with total gross sales of $20
million this year, a substantial increase over the $17.5
million reported in 1960. TV tuner production in our
Elkhorn, Wis. plant also reached record proportions as the
quarter drew to a close with weekly output totaling the
highest in the company’s history.” In the first quarter of
1961, Oak’s tuner production was “up 62% over the same
quarter a year ago, despite 25% decline in TV production.”
Standard Kollsman Forecasts ’61 Gains: The Melrose
Park, 111. maker of TV tuners and other electronic &
electrical products, expects a “substantial” gain in 1961
profit over the $1.66 a share posted last year. Pres. James
0. Burke also expects sales to top 1960’s record $95.6
million “by at least 10%.” Burke noted, however, that
Standard Kollsman does not expect to maintain in the June
quarter “the same rate of improvement we had in the first
[Vol. 17:18 pl8].” Earnings for April-June will be adversely
affected, he said, by “start-up expenses incurred in introduc-
ing a new line of portable electrical appliances and 2 new
TV tuners.”
National Video Expects Profit Gain: The Chicago tube
manufacturer expects to report earnings of $1.2 million,
or about $2 a share, on sales of approximately $18.5 million
for its 1961 fiscal year ended May 31, according to Pres.
Asher Cole. National Video posted profits of $1.1 million
($1.84 a share) on $17 million sales in fiscal 1960. Cole
said the company experienced a healthy business pickup in
April & May, traditionally slow months, which has con-
tinued into the current month. He termed prospects for
the 1962 fiscal year “real good.”
Microwave Issue Offered: Microwave Semiconductor
& Instruments Inc., Richmond Hill, N.Y., plans public sale
of 120,000 common stock shares at $3 per share through
First Investment Planning Co. An SEC registration state-
ment (File 2-18113) also listed 27,500 shares underlying
3-year warrants to be issued to the underwriter, exercis-
able at $3.25 per share if all of the 120,000 shares are sold.
Pres. Albert Lederman holds 135,000 of 379,550 outstanding
shares, which had a March 31 book value of 39<f.
Fairchild Camera & Instrument expects 1961 sales to
jump to more than $100 million from $68 million last year.
Pres. John Carter said earnings would top 1960’s $3.07 a
share, termed the 1961 outlook “excellent.” He also told
the recent annual meeting that Fairchild will substan-
tially increase its ’61 R&D budget to more than $5 million.
American Electronic Labs Inc., Philadelphia communi-
cations-equipment manufacturer, proposes a subscription
offering of 10,632 Class A common stock shares to stock-
holders at a rate of one new share for each 10 held. An
SEC registration (File 2-18195) said most of the proceeds
would be used to build & equip new Lansdale facilities.
Clevite expects its 1961 sales to top by 5-to-10% 1960’s
$94-million volume (Vol. 17:11 p20). Chmn. James L.
Myers also told the annual meeting that earnings will ex-
ceed 1960’s $6.8 million.
Stock Offerings: Sony Corp. of Japan placed 2 million
common shares on the U.S. market June 6 (Vol. 17:19 p23),
sold them within 90 minutes. The $3. 5-million offering was
in the form of 200,000 U.S. depository receipts (each
representing 10 Sony shares) priced at $17.50 each. The
offering increased Sony’s outstanding common to 42 million
shares • Hallicrafters’ secondary offering of 300,000 cap-
ital shares ($23.25 a share) is being made via underwriters
Paine, Webber, Jackson & Curtis and associates • Trans-
continent TV stockholders plan to sell 400,000 shares of
Class B common, at an estimated $15 a share. A registra-
tion filed with SEC notes these selling stockholders:
General Railway Signal Co., 200,000 shares (its entire TTC
holdings); J. D. Wrather, 124,000 in his own name; Devon
Corp. (in which Wrather is a 45% stockholder), 76,000.
TTC stations: WGR-TV & WGR Buffalo, WROC-TV &
WROC-FM Rochester, KFMB-TV & KFMB San Diego,
KERO-TV Bakersfield, Cal., WDAF-TV & WDAF Kansas
City, Mo., 60% of WNEP-TV Scranton-Wilkes-Barre, Pa.
» Electronic Associates, Long Branch, N.J. maker of
electronic computers & related equipment, is offering 75,000
common shares ($33.75 a share) via an underwriting group
led by W. C. Langley & Co. • AT&T last week sold $250
million of 37-year, 4% % debentures, due June 1, 1998, to a
group of 147 underwriters headed by Morgan Stanley & Co.
• Emertron Inc., wholly-owned subsidiary of Emerson
Radio & Phonograph, may make a public offering. Emerson
Pres. Benjamin Abrams said that a report on a possible
offering of “no less than 10%” of Emertron stock will be
heard by directors June 21. Any stock sold publicly would
come from Emertron’s authorized but unissued shares, not
from the 2 million shares owned by Emerson.
American Missiltronics Corp.: The Newark, N.J.
research & development firm, will offer 125,000 shares of
Class A common stock for public sale at $4 per share on a
“best-efforts all-or-nothing” basis through T. M. Kirsch Co.,
according to an SEC registration statement (File 2-18255).
The company proposes to develop & manufacture TV
camera tubes, closed-circuit TV systems and special purpose
semi-conductors. Also included in the registration state-
ment are 25,000 Class A shares to be sold to the under-
writer for 10^ per share if all registered shares are sold.
The underwriter also will be entitled to purchase 10,000
Class B shares at 10^ per share.
Hewlett-Packard Expects Record Year: Sales & earn-
ings for the 1961 fiscal year (ending Oct. 31) should top
fiscal-1960’s record earnings of $4.2 million (43^ a share)
on peak sales of $60.2 million, Pres. David Packard believes.
The Palo Alto, Cal. electronics firm increased both sales
& profit in fiscal 1961’s first half (Vol. 17:22 p22), “and we
expect the second half to be better than the first half.”
TELEVISION FACTBOOK NO. 32
OUT THIS WEEK
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factbook will be mailed to all TV-
service subscribers of Television Digest this week.
Additional copies of this greatly expanded issue,
featuring TV-station area coverage & circulation,
may be ordered now through our Radnor business
office at our special preprint rates of $10 per copy or
$8 per copy on orders of 5 or more. After publication,
single copies $12.50 each; or $10 each for 5 or more.
20
JUNE 12, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Columbia Pictuies
Period Sales
1961 — 9 mo. to Apr. 1
1960 — 9 mo. to Mar. 26
Pre-Tax
Earnings
Net Earnings
$ 1,673,000'
534, 0003
Per
Common
Share
SI. 04-
.252-4
Common
Shares
1,449,030
1,302,109
Daystrom
1961 — year to Mar. 31
1960 — year to Mar. 31
Electro-Voice
1961 — year to Feb. 28
1960 — year to Feb. 29
Electronic Associates
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
Jerrold Electronics
1961 — year to Feb. 28'
1960 — year to Feb. 29
Republic Corp.
1961—6 mo. to Apr. 29
1960 — 6 mo. to Apr. 29
Taft Bcstg.
1961 — year to Mar. 31
1960 — year to Mar. 31
Warner Bros. Pictures
1961—6 mo. to Feb. 25
1960 — 6 mo. to Feb. 25
92,359,605
90,609,129
2,881,000
2,509,000
11,935,899'
8,416,750
14,216,265
14,016,422
11,076,717
10,426,310
43.394.000
45.983.000
$ 751,116
4,271,278
2,395,010
2,253,077
3,350,003
3,315,904
6.664.000
6.922.000
601,116
.48
1,255,640
2,271,278
2.48
915,503
111,854
.22
255,901
.54
211,000
.28
759,675
150,516
.21
722,665
3,086, 0855-1'
1.64
1,884,569
810, 2517
.67
1,217,862
1,275,010
1.04
1,523,960
1,003,077
1.04
1,486,528
2,066,255”
.54-
2,004,190
1,786,155
.40-
2,004,190
3,564,000
3.18
1,120,013
3,422,000
2.27
1,504,000
Notes: includes SI, 617.000 (SI. 04 a share) profit on sale of land.
-After preferred dividends. “Includes $202,000 1 1 4 C ) profit on salt* of
land. ■‘Based on 1,449,030 shares outstanding April 1, 1961. "Record.
"Includes S2.837.212 ($1.51) net gain from sale of CATV properties.
•Includes $283,656 (23^) net gain from sale of Key West CATV system.
'Includes Harman-Kardon, merged with Jerrold last fall (Vol. 16:37 plG).
■'Includes $486,252 (32(f) gain on sale of WBIR-TV & WBIR Knoxville
(Vol. 16:47 pl2). '“Includes $342,000 profit on sales of capital assets.
"Includes $196,000 profit on sales of capital assets.
TV-Leasing Firm Sells Debentures: Boston Capital
Corp., small-business investment company, has purchased
$1 million of subordinated debentures, with warrants, of
Electronics Leasing Corp. The latter leases TVs, radios
and closed-circuit systems to hotels and hospitals.
Paramount Gains in 2nd Quarter: Athough “it is too
early to predict our net profit for the 2nd quarter of this
year due to higher costs & other related factors, to date
we have had better gross revenues than last year,” Para-
mount Pres. Barney Balaban told the annual meeting last
week. “The month of April, however, was quite encourag-
ing as to both gross revenue & net profit.” He said the
indications were that 2nd-quarter results would top those
of the first quarter, which produced a profit of $2.5 million
or $1.45 a share (Vol. 17:18 pl8).
Reports & Comments Available: Pacific Industries,
review, Hemphill, Noyes & Co., 15 Broad St., N.Y. 5 •
Sangamo Electric, comment, Oppenheimer & Co., 25 Broad
St., N.Y. 4 • Radio Shack, Hess, Grant & Remington, 123
S. Broad St., Philadelphia • The Hallicrafters, prospectus,
Paine, Webber, Jackson & Curtis, 25 Broad St., N.Y. 4 •
Sony Corp., prospectus, Smith, Barney & Co., 20 Broad St.,
N.Y. 5 • Varian Associates, prospectus, Dean Witter &
Co., 14 Wall St., N.Y. 5 • Electronic Associates, pros-
pectus, W. C. Langley & Co., 115 Broadway, N.Y. 6 •
Arrow Electronics, prospectus, Arnold Malkan & Co., 26
Broadway, N.Y. 4 • RMS Electronics, offering circular,
Martinelli & Co., 79 Wall St., N.Y. 5 • Electronic Aids,
offering circular, R. Topik & Co., 295 Madison Ave., N.Y.
17 • Westinghouse, profile in June 7 Financial World.
Common Stock Dividends
Corporation
Period
Amt. Payable
Stk. of
Record
Advance Ross Elec. . .
. Stk.
3% Jul.
14
Jun. 30
Corning Glass
• Q
$0.37% Jun.
30
Jun. 19
Heli-Coil
SA.
.30 Jun.
26
Jun. 19
Hoffman Electronics .
(Omitted)
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday June 8, 1961
Electronics TV-Radio-Appliances Amusements
The following quotations , obtained in part from the National k4sso-
ciatum of Securities Dealers lnc.t do not represent actual transactions.
They are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Bid Asked
Stock
Bid Asked
Acoustica Associates _
19%
21%
Magna Theater
4%
4%
Adler Electronics
19 '/4
21 y4
Magnetics Inc. _
10%
12
11%
13 Vs
Maxson _
25%
28
Allied Radio
28
30%
Meredith Pub. . .
41
44%
3 3-9 /lfi
MfttroMedia
21
22 Va
Babcock Electronics _
31
33%
Microdot
26%
29%
Baird Atomic
20'/..
22%
Milgo Electronics
22
25%
Cannon Electric
31'-
34%
Narda Microwave
8%
9%
Capehart
10
11
Nuclear of Chicago
45
49%
Chicago Aerial Ind.
22
24%
Official Films -
3%
4%
Control Data Corp. __
100
106
Pacific Automation
6%
6%
Cook Electric
12%
13 '4
Pacific Mercury
7 ‘/a
8
Craig Systems
13 %
15%
Philips Lamp
145%
150%
Crosby Telectronics —
6'/s
7
Pyramid Electric
2%
2%
Dictaphone
33 %
36%
Radiation Inc. _
25 >4
27%
Digitronics _
29
32
Rek-O-Kut
2% 3
-3/16
18
19%
5%
6%
Eitel-McCullough
16 '4
17%
Howard W. Sams
42%
46%
Elco Corp.
12'-
14%
Sanders Associates
46
49%
Electro Instruments _
22
24%
Silicon Transistor
13 '4
14%
Electro Voice _
12
13%
Herman Smith - -
11%
13%
Electronic Associates -
33%
36%
Soroban Engineering _
65
69 '4
Elec. Capital Corp.
42
46%
Soundscriber __ _
12 '4
13%
13*8
14^4
Speer Carbon
31%
33%
Executone
21V,
23%
Sorague Electric
76%
80
Farrington Mfg.
14%
16
Sterling TV .
3%
4%
9
10
Systron-Donner
37%
40%
Four Star TV _
21
23
Taft Bcstg.
20 V*
22
General Devices
14'/,
15
Taylor Instrument
52
56
G-L Electronics
8%
9%
Technology Inst. _
7
8%
Granco Products
3%
4 '4
Tele-Broadcasters —
2
2%
Gross Telecasting
21%
23%
Telechrome
11%
12%
Hall'crafters
23 '4
25%
Telecomputing ..
7%
8
27%
30!/8
85%
89 %
Hieh Voltage Ene\
177
185
Tracerlab — - —
12%
13%
Infrared Industries
16%
18
United Artists — -
7%
8r**
Interstate Engineering
19%
21%
Universal Trans.
1%
1%
Ionics Inc.
32 %
35%
Vitro _ - -
27 >4
29%
Itek _
52
56 V.
Vocaline
2% 3
-1 (16
Jerrold
R%
9 3'
Wells-Gardner
34%
37%
Lab for Electronics
54'!:
57%
Wilcox Electric
10%
11%
Leeds & Northrup
35
37%
Wometco - - -
27
29%
Lei Inc.
9
10%
WEEKLY
JUNE 19, 1961
Television Digest
few
©6/
1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 25
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
MINOW AS A "HILL" PERFORMER shapes up as one of best — and
it's mighty good to be a Democrat among Democrats (p. 1).
FCC's ANTITRUST STATUS REPORT is given Celler Subcommittee
by Minow. FCC is concerned about CBS compensation plan (p. 2).
MAGNUSON BACKS MINOW on FCC program role during appro-
priations hearing, defends him against "censorship" charges (p. 2).
FAA POSTS TOWER RULES after long hassle with industry groups
over criteria for tall TV & radio antennas as air hazards (p. 8).
CROSLEY LOSING INDIANAPOLIS CH. 13 as FCC votes to give
CP to WIBC, reflecting changes in FCC membership (p. 8).
CLEAR-CHANNEL DECISION rides again, FCC planning to break
down 13 clears, leave 12 undisturbed (p. 9).
Congress
JFK's FCC PLAN IS BURIED BY HOUSE in 323-77 vote disapproving
reorgnization by White House (p. 3).
NETWORKS DEFEND THEMSELVES against sex-<S-violence charges
at Senate juvenile-delinquency hearings (p. 7).
Stations
TV CODE IS STIFFENED AGAIN by NAB's TV Board, which adopts
4 amendments to insure more program time (p. 4).
NAB REORGANIZATION STARTS with Board approval of Collins
plan to put TV & Radio Codes under over-all administration (p. 5).
NEW TV FACTBOOK— INDUSTRY'S BASIC COVERAGE GUIDE—
is now in mails, featuring first-time maps displaying ARB data on
viewing patterns and Grade A & B predicted contours for all
commercial stations (p. 6).
YEAR'S 8TH U.S. STARTER: KBMT (Ch. 12) Beaumont, Tex. debuted
June 18, raising U.S. operating total to 585 (91 uhf) (p. 12).
Consumer Electronics
BONDED TUBES take over 23-in. set market, but 19-in. sets use
external shields. Pittsburgh approach wins adherents in color &
monochrome; new Philips system (p. 17).
FM STEREO RADIOS due for first deliveries this week by Granco,
as nation's 3rd stereo station starts programming in Chicago (p. 18).
APRIL TV SALES to consumers near the record for the month —
exceeded only in 1955. Retail movement was 8% higher than
April 1960, 40% above April 1959. Radio, phono sales up (p. 19).
NEW-LINE ORDERS set records this year. Zenith & Packard Bell
announce. Philco & Admiral report increases over last year (p. 19).
GOVT. THREATENS GE with dismemberment for refusal to comply
with a consent decree in electrical price-fixing conspiracy (p. 21).
Auxiliary
CATV CLAN GATHERS in San Francisco convention, hopeful that
Congress will find regulation no longer warranted (p. 6).
Advertising
Y6R WARNS REPS IN N.Y. that the agency will carefully police
station handling of the longer network station breaks (p. 9).
Films
SYNDICATION PRODUCTION AT NEW LOW. Actual output is
even less than we predicted in January (p. 13).
Finance
AMPEX CRISIS results in reassignment of top management, includ-
ing Pres. Long. $4-million loss spurs reappraisal and proposed
organization changes (p. 23).
Other Departments
PROGRAMMING (p. 12). NETWORKS (p. 16). PERSONALS (p. 16).
FOREIGN (p. 21). AUXILIARY SERVICES (p. 22). ETV (p. 22).
MINOW AS A CAPITOL HILL PERFORMER: It's sure nice to have a friend in court and to
be a member of the team. So must FCC Chmn. Newton Minow feel after a week of almost constant testimony
before Congressional committees. We saw a lot of Minow in action last week. Nowhere else can public
learn as much about a public figure.
Minow appeared before 3 committees. He wore well with them for several reasons: (1) He sees eye-
to-eye with committee chairmen on many things. (2) He's a Democrat — and the committees are run by Demo-
crats. (3) He's as well prepared as a newcomer can be. (4) He has the "right" Hill personality. Among post-war
FCC chairmen, only Ford was comparable.
Minow's manner is mild. He shows Congressmen the kind of respectful attention without which a
man is dead on the Hill. Yet he's quietly very firm, doesn't hesitate to disagree with his questioners. But he's
also cagey, knowing when to talk around something without sticking out his neck unnecessarily. He's good at
another valuable technique: Frank admission of lack of knowledge when he lacks it — and frequent reliance
on fellow Commissioners and flanking staff members.
Minow testified on FCC reorganization before Rep. Harris's Commerce Committee; on appropriations,
before Sen. Magnuson's Appropriations Subcommittee; on antitrust matters, before Rep. Celler's Antitrust
Subcommitee. Details of these hearing will be found in the 3 following stories. On June 19 he appears before
Sen. Dodd's Juvenile Delinquency Subcommittee.
2
JUNE in, 1961
FCC ANTITRUST STATUS REPORT: Two pet hates of Rep. Celler (D-N.Y.). chmn. of Judiciary
Committee, are AT&T and Broadcast Music Inc. (the music licensing organization). As FCC Chmn. Minow
appeared before Antitrust Subcommittee last week, Celler again made clear several points:
(1) He believes AT&T makes too much money.
(2) He fears AT&T will monopolize satellite communications.
(3) "I shall not rest until there is complete divorcement of stations and BMI" — referring to station
ownership of the music licensing organization.
Minow held his own against Celler and brusque Subcommittee counsel Herbert Maletz. But, in truth,
Minow got virtually kid-glove treatment, contrasted with traditional Celler-Maletz grilling.
Minow assured Celler that neither AT&T nor any other one company or companies would dominate
space communications, that FCC's views aren't "frozen” to limiting satellite ownership to international common
carriers, that AT&T rates are being re-examined. As for BMI, he said FCC would be "gravely concerned" if it
were proved that BMI is "coercing" stations, as Celler charged.
FCC showed that it's quite concerned with "incentive compensation plan" proposed by CBS, in which
affiliates' compensation increases as their percentage of network programs carried increases. Broadcast Bureau
Chief Kenneth Cox said that FCC was studying proposal and that: "It could be more compelling to affiliates
than option time. It well might have a more anti-competitive effect than option time." Said Celler: "Isn't it a
device to get around option time?" "That's what we're investigating," said Minow.
Maletz was concerned about "non-uniform" affiliation contracts, saying it appears that multiple
owners get better deal than single owners. Minow said that FCC should look into matter but it "has questions
about its powers in this area."
Minow also agreed with Celler that some govt, agency should watch station time rates — "but we
would need a change in the law."
Ge & Westinghouse antitrust convictions will be taken into account in their license renewals, Minow
assured Celler, as reported earlier (Vol. 17:14 pi). What he didn't say, however, was what a well-informed
FCC source told us: "Of course we must take that into account. But I don't know of anyone around here who
thinks we'll take their licenses away." (See also p. 21.)
Minow also gave status reports on variety of other subjects, as requested by Celler — all well known
to industry: Uhf, deintermixture, NBC- Westinghouse station swaps, etc.
Earlier, Justice Dept, antitrust chief Lee Loevinger gave similar run-down, adding little except to show
he's not to be pushed around by Celler or anyone else: "I want to avoid grandiose statements," he said,
"about what we propose to do."
MAGNUSON BACKS MINOW ON FCC PROGRAM ROLE: It was a honeymoon — mostly
— was FCC's appearance before Senate Appropriations Subcommittee last week. Chmn. Magnuson (D-Wash.),
who is also chmn. of Commission-supervising Commerce Committee, showed he's now pleased with Commis-
sion & Chmn. Minow. And FCC's appearance wasn't hurt at all by presence of Broadcast Bureau Chief Ken-
neth Cox, former special TV counsel to Magnuson.
Magnuson urged Minow to ask for funds for a "small" ETV staff to handle details he expects to
develop when Congress gives the states funds for ETV stations (see p. 22). He expressed opinion that Com-
mission should have "flexibility" in assigning added staff members, as provided by expanded appropriation,
as it sees fit — rather than putting them where House recommended. Traditionally, House tells FCC how to use
new staff members, and Commission is loathe to demur.
Most important, Magnuson defended Minow's views on FCC's role in TV programming, against
charges of "censorship" raised during hearing by Sen. Allott (R-Colo.).
Allott read Jim Bishop column from Rocky Mountain News to effect that local FCC hearings on renew-
als would be form of "legal lynching" and "blackmail." Said Allott: "At such hearings, you get the malcon-
tents. You're not going to hear from the hundreds of thousands who are satisfied."
Minow responded: "I respectfully disagree. I hear from PTAs, religious groups, leagues of women
voters. I think they should be heard. I must be frank. That's what I intend to do." He insisted that such hear-
VOL. 17: No. 25
3
ings have been & will be fair. Allott complained about pressure groups, gave this example: "The CATV
lobbyists packed Senate Committee meetings. They even packed the Senate." This was in reference to
CATV's fight last year against federal-regulation bill, which was beaten by one vote.
"I don't want FCC setting itself up as a judge on programming,” said Allott. He said he hadn't any
complaints from broadcasters, but that he wanted to re-emphasize his views. "But," retorted Magnuson, "FCC
has the responsibility to look over over-all programming." And Minow repeated his contention that Commis-
sion has right to hold licensees to their programming promises. Allott retreated: "If a station says it's going to
do 2 hours of public service and doesn't, I believe the FCC ought to be concerned." And Sen. Bridges, also
having expressed concern with "censorship," agreed that FCC has right to look into "categories" of programs.
Allott also had his complaints about programs — "I agree that the endless procession of Westerns are
a low ebb in programming" and "I've seen programs on Sunday inappropriate to the Sabbath."
Comr. Ford spoke up for Complaints & Compliance Div., which he sparked, saying that it is working
out well. He said that most investigations end without action against broadcasters and that Commission now
is doing what Congress asked it to do, namely, investigating complaints. A couple of years ago, FCC's lame
excuse about quiz-rigging & payola was that it didn't know what was going on.
Much testimony was devoted to satellite communications, which Minow reiterated was FCC's "top
priority job." Magnuson was much impressed, obviously had thought much about it. He said: "The Russians
will be prepared for the 1963 conference" on space-frequency allocations, and he asked Minow to come up
with plans for a special satellite communications staff. Among other points of testimony:
— Comr. Craven said that direct satellite-to-home telecasts are technically possible but not practical
— or needed. "It would take a very heavy satellite," he said. He also assured Committee that FCC wouldn't
let any one company dominate satellite communications.
— Sen. Robertson (D-Va.), whose minister son holds CP for religious uhf WYAH-TV (Ch. 27) in Ports-
mouth, was concerned with future of uhf. Comr. Lee gave him details of FCC's N.Y. experiment and the
well-known pros & cons of uhf.
— Magnuson said he envisioned a 4th TV network — ETV — and said that even commercial networks
"believe it will elevate all TV."
— Minow described AM application backlog and said that "some people believe we ought to revise
our whole engineering standards on AM."
JFK'S FCC PLAN BURIED: President Kennedy's ill-starred FCC reorganization plan (Vol. 17:18
p2 et seq.) was interred with few tears last week by Congress, which already had set out to replace the White
House formula for streamlining Commission procedure with milder legislation.
Last rites for Kennedy plan were held June 15 in House. Led by Speaker Rayburn (D-Tex.), who said
sorrowfully in rare floor speech that he opposed President on issue. House went through formalities of passing
resolution of disapproval endorsed by its Govt. Operations Committee. House action was all that was
necessary to bury Kennedy plan in advance of scheduled June 26 effective date. Similar thumbs-down
resolution was ready in Senate, however. Senate's Govt. Operations Committee had sent it to floor — without
recommendation — 2 days earlier.
House vote of 323-77 against President coincided with windup of desultory 3-day hearing by
Commerce Regulatory Agencies Subcommittee on bill (HR-7333) by Chmn. Harris (D-Ark.) for watered-down
FCC reorganization (Vol. 17:22 pi). Promising excitement because of conflict with White House, proceedings
started out with big hearing room's spectator & press seats filled. They ended with 3 stragglers in audience
<5t one reporter (ours) at press tables.
"I have no special or particular interest in the bill I introduced," Harris said at outset of hearings,
setting slow tempo for them — and for any legislative action. Harris said that he — & everyone he knows in
Congress or at FCC — would like to see Commission's efficiency improved. But he indicated he didn't regard
present procedural problems as urgent. "I have been very pleased with the progress that has been made,"
Harris said, citing self-improvement in the last several years not only by FCC but by other regulatory agencies.
More positive stance on legislative outlook was taken by Harris on House floor, however. "On the
facts before us, it is undoubtedly true that something needs to be done," Harris said, "and I am sure our Com-
4
JUNE 19, 1961
mittee will report a bill." He added: "I can say that in my judgment we will bring to the House a bill that will
help the Commission in its work."
Support for "objectives" of Harris bill was voiced at House hearings by FCC Chmn. Minow & all other
witnesses. And all had on-the-one-hand-&-on-the-other reservations about one bit of language or another.
Loyal to the end to President Kennedy in controversy, Minow said "I adhere to the position I took" in backing
White House plan. He also said — in one of few surprises at hearings — that if he couldn't have President's plan,
he'd rather have Harris bill than Commission's own alternative "consensus" bill (S-2034) which had been
introduced week earlier (Vol. 17:24 p3) by Senate Commerce Communications Subcommittee Chmn. Pastore
(D-R.I.). For one thing, Minow said, he preferred discretionary-review terms of Harris bill to those in Pastore
measure. After Minow had finished, all 6 other FCC members were heard from in general endorsements of
Harris and/or Pastore proposals.
Tempo on FCC legislation probably will pick up in Senate June 28 — the date set by Pastore for start
of hearings on his Commission-drafted measure, with Minow as main witness. Pastore has promised to push
hard for action this session on procedural reforms. Pastore — if not Harris — may provide momentum necessary
for passage.
Lead-off House witness was President's advisor James M. Landis, author of Kennedy plan who had
long since acknowledged it was doomed. He made no plea for restoration of the most controversial feature of
White House scheme — authority for Minow to assign fellow FCC members to specific cases & tasks. Landis
said he'd go along willingly with whatever Congress wants to do about FCC. Other witnesses included
Federal Communications Bar Assn. Pres. Robert M. Booth Jr. & ex-FCBA Pres. Leonard H. Marks, who raised
few legislative objections. NAB Pres. LeRoy Collins filed statement lauding purposes of both House & Senate
bills, but singling out Senate proposals as "workable & acceptable."
No real effort was made later on House floor by Democrats — even by ardent New Frontiersmen — to
save President's plan. Joined by Harris in leading floor debate against it, Rayburn said White House pro-
posals were attempt "to amend fundamental law" — which he pointed out is job reserved to Congress.
Republican assault on plan was spearheaded by Rep. Gross (la.), who charged that White House was trying
to seize FCC control. "I have never seen a worse grab for power," said Gross.
Note: President Kennedy has run into opposition by his own party only on his FCC plan. After
defeating it, Rayburn & other Democratic leaders closed ranks to beat back (212-176) Republican attacks on
SEC reorganization by White House. FTC & CAB reorganization plans will be tested in House votes this week
— with similar results expected.
TV CODE STIFFENED AGAIN: NAB's TV Board amended 4 TV Code sections last week to put
new ceilings on commercials in prime time, as recommended by Review Board. The rule-tightening changes
had been in the works since June 1960, when the Review Board began turning the screws on multiple spots &
opening-&-closing program "billboards" (Vol. 16:25 p9 et seq.).
"These amendments represent a significant step toward a new concept in which the Code Board directs
its attention to obtaining maximum program time," said Review Board Chmn. E. K. Hartenbower (KCMO-TV
Kansas City). "In addition, the amendments correct certain inequities in the commercial time limitations set
for programs with single sponsors & those under multiple sponsorship. We believe that both the viewer & the
advertiser will gain."
Amendments are effective Oct. 29, when TV schedules generally switch from daylight to standard
time. As announced June 14 by TV Board Chmn. Dwight W. Martin (WAFB-TV Baton Rouge) after the regular
Washington session, the new prime-time Code rules:
(1) Reduce permissible time for commercials on participation shows from 6 to 4 minutes per half-hour.
(2) Define peak viewing times as at least 3 hours per day.
(3) Require that sponsor "billboards" & other non-program material (including public-service
announcements & promotion for upcoming programs) be included in the 4-minute limitation.
(4) Cut permissible between-program commercials from 3 to 2 instead of 2 plus 10-second ID announce-
ment allowed under Code now- — and which will still be permitted in non-prime time.
In a comment typical of those heard from network sources in N.Y., NBC standards dir. Ernest Lee
VOL 17: No. 25
5
Jahncke Jr. told us: "NAB, in my opinion, is eliminating much of the peculiar double standard that exists
between network commercial practices and those of local & independent stations. Actually, it's a case of NAB
bringing individual station members up to the level of network policies in prime time."
Leading station groups sided with the networks in saying that their commercial policies had always
been stiffer than NAB's anyway, and that the changes were aimed at "the local yokels." "Broadcasters would
be smart to accept self-improvement," said one Eastern station executive, "in view of the climate in Wash-
ington," And from Los Angeles came the comment of Pres. Alvin Flanagan of independent KCOP. "I'm in
favor of the new regulations. Not only will they improve TV, but they will give our spots one-third more
dollar value, and will have that much more value to the advertiser. It's a step forward.”
Ad agencies had no immediate reaction to the NAB move late last week. There were indications,
however, that agency feelings, pro & con, would eventually depend to a large extent on client TV buying
patterns. One large Madison Ave. agency, which has several prestige, full-sponsorship clients in network
TV, said it was "delighted to see an end to the inequity whereby a major advertiser often has less commercial
time than a bunch of local participation buyers." Another N.Y. agency, with several large TV-spot accounts,
felt it "might work some hardship on advertisers with multiple-product lines."
NAB's Radio Code also was revised last week. At June 15 Washington session, Radio Board endorsed
Radio Code Board recommendations that its rules be brought into line with TV Code bans against commer-
cials for hemorrhoid remedies & feminine-hygiene products (Vol. 17:23 pll). Retained in Radio Code was gen-
eral caution that "all advertising of products of a personal nature, when accepted, shall be treated with spe-
cial concern for the sensitiveness of the listeners."
"Clarification" of Radio Code contest rules was voted at same time. New language reads: "Contests
shall be conducted with fairness to all entrants, and shall comply with all pertinent federal, state and local
laws & regulations." This substitutes for: "Contests shall offer the opportunity to all contestants to win on the
basis of ability & skill, rather than chance." John R. Henzel (WHDL Olean, N.Y.) replaced James L. Howe
(WIRA Fort Pierce, Fla.) as Radio Code Board member. Chmn. Cliff Gill (KEZY Anaheim, Cal.) reported that
Standard Rate & Data Service would start identifying Code subscribers in its August station index.
NAB REORGANIZATION STARTS: NAB's combined TV-Radio Board gave go-ahead last week
to Pres. LeRoy Collins to take first steps in his long-developing plan to revamp organization's structure
(Vol. 17:23 p 1 3) — then took some additional steps on its own.
The major Collins proposals approved by Board were for creation of single over-all NAB authority
to administer TV & Radio Codes and for start of planning for establishment of university-attached NAB
Research & Training Center.
In other actions, NAB's Joint Board: (1) Created new Washington hq office of exec, vp — to be filled by
Collins, subject to Board approval. (2) Designated NAB secy.-treas. Everett E. Revercomb to head up new
Dept, of Administration in charge of housekeeping chores. (3) Named 7-man advisory group of broadcasters
"to make future recommendations at the Board's winter meeting regarding Board & staff structure."
Action on Collins plan came after debate at June 16 Washington session which he described as "full
& free discussion." Board followed up vote with adoption of resolution expressing its "appreciation" &
"support" of Collins leadership.
Over-all Code authority will be headed by director on vp level. Chief qualifications for job: "Experi-
ence & familiarity with both radio & TV." Director will have TV & radio assistants, and existing Hollywood &
N.Y. offices will be continued. Research & Training Center would be headed by director with NAB vp title.
New reorganization advisory committee will be headed by Joint Board Chmn. Clair R. McCollough
(Steinman Stations). Other members: TV Board Chmn. Dwight W. Martin (WAFB-TV Baton Rouge), William
B. Qucrrton (WMT-TV Cedar Rapids), W. D. (Dub) Rogers (KDUB-TV Lubbock, Tex.), Radio Board Chmn. George
C. Hatch (KALL Salt Lake City), J. M. Higgins (radio WTHI Terre Haute), Richard W. Chapin (KFOR Lincoln).
Advisors were instructed by Joint Board to retain present office of NAB radio vp (now filled by John
F. Meagher) in any additional hq reshuffling — and to keep concept of TV & Radio Boards as separate NAB
entities. Joint Board made no recommendation on continuance or discontinuance of office of TV vp — vacant
since recent resignation of Charles T. Tower.
6
JUNE 19. 1961
CATV CLAN GATHERS— OLDER, WISER, STRONGER: Nation's CATV operators, as
they meet in San Francisco's spanking new Jack Tar Hotel this week for their 10th annual convention, believe
they've come a long way since last year.
National Community TV Assn, members astonished even themselves by beating federal regulation
in the Senate by a one-vote margin last year, and they've been busy ever since, shoring up defenses to prove
that such regulation is unnecessary. Most important area of activity has been in eliminating "hot spots"
— CATV-station conflicts — coming to terms with small-station operators and getting them to take heat off their
Congressmen. They have strong hopes that Congress will find no pressing need for legislation this year.
In the last year, galvanized by their whisker win in Senate, they've hiked dues heavily to hire full-
time paid Pres. William Dalton, full-time house counsel Robert L'Heureux, full-time house public relations man
Leonard Lieberman — and begun to take on coloration of full-fledged Washington-based trade association.
Their growth remains unimpeded. And their Canadian counterparts, who started later, are also show-
ing strong increases. We've analyzed the exhaustive CATV directory in our new TV Factbook, fresh off
presses, and find following pertinent figures:
(1) 733 U.S. systems in operation as of March 1, compared with 685 last Aug. 1 as shown in preced-
ing Factbook. Canada has 201, vs. 172.
(2) U.S. homes served total 760,683 vs. 706,524 seven months ago. In Canada: 143,068 vs. 119,129.
(3) U.S. operators estimate potential of existing systems at 1,339,642 homes, compared with 1,219,603
in August. Canadian statistics are 323,385 vs. 319,923.
(4) Average U.S. system serves 1,132 homes vs. 1,187. Canada: 911 vs. 969.
(5) Average potential of existing U.S. systems is 2,123, according to operators. This compares with
2,155 seven months ago. Canadians say their average potential is 2,046 vs. 2,373 last year.
Again, Factbook lists installation & monthly charges, stations carried, names, addresses, phones,
executives, etc. And there is our customary feature showing system group ownership as well as our valuable
19-page section listing the systems & homes served by each TV station.
NEW TV FACTBOOK — INDUSTRY'S BASIC COVERAGE GUIDE: We are pleased
to report that our new Television Factbook is in the mail to you. Frankly, if you'll forgive our exuberance,
we believe it marks a major advance in basic TV-advertising industry references. For the first time, every-
one who works with the medium will have a quick, graphic guide to coverage & penetration of each com-
mercial U.S. station. This comprises, first, a half-page map for each station, displaying 2 kinds of information:
(1) Official Grade A <S B predicted contours, as filed with the FCC by each station.
(2) American Research Bureau "net weekly circulation" — showing county-by-county viewing patterns.
Next is a tabular presentation for each station, showing degrees of viewing for each county, plus
total households, total TV homes and penetration percentages. And then, a map of each state — showing lo-
cation of each station for geographic orientation purposes, accompanied by basic market data from Sales
Management (market class & rank, county population, net effective buying income, retail sales and total
households, TV homes, etc.).
Maps & ARB circulation figures are intended as basic guides. Detailed market analyses may be ob-
tained from ARB's fundamental "1960 TV Coverage Study," based on more than 500,000 interviews, and from
Sales Management's authoritative "1960 Survey of Buying Power."
The foregoing are in addition to our customary complete data on each station — executives, owner-
ship, technical facilities, rate-card digests, etc. This expansion of the Station Directory section of the Fact-
book increases its size to 682 pages, enlarging the entire volume to 1,078 pages.
All of our other regular departments have been expanded & updated. They comprise more than 75
directories, including: Advertising & billings, allocations tables, applications & CPs, associations & periodicals,
attorneys & engineers, brokers & services, FCC roster, foreign TV stations, manufacturing statistics & execu-
tives, networks, program sources, reps, station sales, group ownership, CATV systems, etc., etc.
Factbook is last of semi-annual editions. Hereafter, it will be published annually. Extra copies may
be obtained from our Radnor, Pa. publication headquarters at $12.50 per copy — and at $10 each for 5 or more.
VOL. 17: No. 25
7
Congress
NETWORKS DEFEND THEMSELVES: Accused of commit-
ting high crimes & misdemeanors against children by
fomenting sex & violence on TV, network defendants
had their day in the Senate’s juvenile-delinquency court
last week. It was an unhappy time for one & all.
Network chiefs were lined up apprehensively in rows
2 & 3 deep in the Old Senate Office Bldg.’s big caucus room
for the 2nd sensation-studded week of Judiciary Subcom-
mittee Hearings presided over by Sen. Dodd (D-Conn.).
Among them: CBS-TV Pres. James T. Aubrey, ABC-TV
Pres. Oliver Treyz, NBC exec, vp Walter D. Scott.
They got their chances to defend themselves with
bulky, documented statements that the good things on TV
far outweigh any bad. But before they went into the dock
they had heard things from other witnesses which were
enough to make any network partisan wince.
ABC-TV had been taken over Subcommittee coals a
week earlier for Cheyenne episodes (Vol. 17:24 p2). Now
it was NBC-TV’s & CBS-TV’s turn to feel the heat.
Biggest sensation of the week came from Ziv-UA
producer Ivan Tors of Hollywood, who read a letter from
NBC’s Jack Ballard in which the network expressed “con-
cern over the absence of sex” from a half-dozen outlined
Man & the Challenge shows.
Tors also said that Joseph Daly of Doyle, Dane, Bern-
bach, the agency handling the TV series, had warned him
that Man & the Challenge would have to have “a great deal
of sex & violence” before it could win a prime-time spot
on TV. Tors testified that Daly told him the demand for
spiced-up episodes originated with “Mr. Kintner” — pre-
sumably NBC Pres. Robert E. Kintner — and NBC pro-
grams & talent vp David Levy.
“Youth, Crime" and Ratings
Tors added that his business experiences with CBS
ran along the same lines. Officials of that network, he said,
had sent along word to Ziv-UA that more “youth & crime”
would do things for the ratings of The Aquanauts (which
became Malibu Run under another producer).
To show what Malibu Run was like, Dodd earlier had
screened 30 minutes of “The Adventure of Frankie” from
the series. “I have observed beatings, excessive speed [on
the highway], entrapment for assault, scenes of a home
crumbling, plus a saloon & drinking,” Dodd commented.
Dodd asked another Ziv-UA witness — vp A. Frank
Reel — how he liked “The Adventure of Frankie.” Reel
responded: “I’m not an expert on juvenile delinquency.
But I personally feel this episode is no worse than many
others on the air. It all comes under the heading of trash.”
In rebuttal testimony on NBC’s letter to Ziv-UA about
Man & the Challenge, NBC’s Scott said he thought pro-
ducer Tors may have misinterpreted the word “sex.” Scott
told Dodd: “I would guess that word sex as used in the
letter was shorthand for feminine interest.”
Speaking for CBS-TV, programs vp Oscar Katz
argued that the Malibu Run show cited by Dodd as a hor-
rible example of bad TV programming actually taught
moral lessons against juvenile delinquency. He also pointed
out — as other network spokesmen did — that nobody had
conducted definitive studies establishing any relationship
between TV programming & juvenile delinquency.
ABC’s Treyz testified that his network never would
run 10 consecutive minutes of violence on any show, that
no ABC-TV program was designed for any “bad effect” on
viewers. “I have never deliberatedly participated in any
decision to step up violence,” Treyz said.
Dodd wasn’t mollified. Networks need public pressure
to force them to curb “brutal, sadistic” programs, he said
— and he repeated that FCC licensing of the networks
would help, even if this might lead to govt, controls over
freedom of thought on the air. To star witness Tors, Dodd
said: “I’m well aware of the risk you’re taking. I hope
there will be no reprisals. I think the public owes you a
debt of gratitude.”
Other witnesses last week included:
Pres. Clara S. Logan of the National Assn, for Better
Radio & TV, who filed a statistical count of mayhem &
murder on a week of Los Angeles TV shows. She said it
proved that TV represented a “real danger” to children.
Evelyn Burkey of the Writers Guild East, who testi-
fied that “those who pay the bill” — sponsors & ad agencies
— can be blamed for much violence on TV screens. But she
also said the networks should start resisting sponsor pres-
sures to “beef up” show with more of the same.
Dr. Albert Bandura, Stanford U. pychology teacher,
who ran off a film showing kindergarten children savagely
beating an oversized doll. They were aping adult behavior
they had observed in another film, he said.
Hugh O’Brian of Wyatt Earp, who wasn’t much help to
Dodd in criticizing action in other shows. “I’ve been so
busy riding my own horse that I haven’t had a chance to
look at others,” he said.
Sylvester (Pat) Weaver, ex-NBC head now with
McCann-Erickson, who also failed to provide Dodd with
fiery testimony. He declined to join in the attack on cur-
rent TV programming. Prodded to comment on Subcom-
mittee tabulations indicating that half of network might-
time shows are action-adventure-mystery-cowboy cate-
gories, Weaver said, “that seems somewhat high.”
Next scheduled witness: FCC Chmn. Minow, who has
won a reputation as a critic of TV programming. Dodd
called him for testimony June 19, when the current phase
of the Senate TV hearings may wind up.
+ * *
The coming season will have .25% fewer violence shows,
reported June 12 Sponsor, pointing out that whereas the
3 networks in the 1960-61 season featured a total of 43
shows that “routinely lean on some form of mayhem,” this
figure will be down to 33 in the 1961-62 season.
Sec. 315 Repeal Urged: NBC & CBS agree that one
of the best things Congress could do to improve U.S. elec-
tion procedures is to erase political equal-time requirements
from the Communications Act. NBC Chmn. Robert Sarnoff
& CBS Inc. gen. counsel Thomas K. Fisher made the same
pitch in statements filed with the Senate Rules & Admin-
istration Elections Subcommittee during hearings on elec-
tion-reform measures. Sarnoff also cautioned the Subcom-
mittee against proposals that broadcasters should be
required by law to furnish free air time to politicians.
Fisher said CBS also opposes proposals for federal subsidies
to pay for election-campaign broadcasts.
Billboard Ban Voted: Bonus payments of federal high-
way funds to states which ban billboards along the routes
would be extended for 2 years under amended terms of a
House-approved $11. 4-billion road bill passed by the Senate.
The measure was sent into Senate-House conference, where
opponents of the billboard amendment will try to eliminate
it on the ground that it discriminates against outdoor
advertising in favor of other advertising media.
8
JUNE 19. 1961
The FCC
FAA POSTS TOWER RULES: The Federal Aviation
Agency has retreated— but not much — from the tail-
tower rules & regulations it proposed last September.
That jurisdictional-tightening move was protested loud
& long at the time by NAB & other broadcasting groups
as an invasion of FCC territory (Vol. 16 :38 p5 et seq.) .
“The revised order is still bad for broadcasters,” we
were told by one industry-group lawyer who led in the fight
against FAA’s initial proposals. “It still puts them under
2 agencies when they apply for tower permits — and they
can count on FAA being unfriendly.” The only protest-
recourse now for broadcasters from the FAA ukase will be
in the courts.
In the finally-adopted form announced last week by
FAA, the air-hazard rules are reduced to 35 pages from
the original 54.
FAA said “substantial revision” of its original pro-
posals is provided in the final rules, effective July 15, but
that the “general form” of the first draft is maintained—
and that the agency’s “authority & jurisdiction” in con-
trolling heights of TV & radio towers to protect aircraft
aren’t subject to challenge under the Civil Aeronautics Act.
Lengthy Hearings Avoided
FAA backed away from proposals that would require
elaborate hearing procedures on broadcasters’ plans to
construct or alter tall towers. Acknowledging that the
procedures might be “unduly complicated” and would “con-
sume substantial periods of time,” FAA said: “In view of
the public reaction, a simplified proceeding has been sub-
stituted by which these hearings may be expedited.”
FAA also inserted “an affirmative requirement” in its
final order that FCC must be consulted before any antenna
farms are set up. Such antenna groupings can help keep
other airspace clear, but the “beneficial effect could be lost
if the farm areas established were not compatible with the
over-all needs of the broadcast industry,” FAA conceded.
It promised that FCC’s “views will be given full consid-
eration prior to any FAA action,” but clung to its claim
to the right to designate farms.
In another change in the original proposals, FAA
made it clear that the new regulations won’t apply to
structures already in existence on July 15.
Additional modifications in the rules included these:
On construction notices to FAA — “A provision has been
incorporated in the regulation which will permit immediate
action with minimum notice in any emergency involving
essential public service, public health or safety.”
On air-hazard criteria — “The regulation adopted does
not brand immediately as hazards all proposed construction
which would exceed the criteria.” And the criteria them-
selves have been made “more lenient,” such as an extension
of control-zone tower elevation limitations near cities from
170 to 200 feet. Quick FAA studies will be made to see if
“contemplated construction would, in fact, result in a
hazard to air navigation.” The initial limitation covered
control areas — blanketing most of the Eastern states — as
well as restricted control zones.
On aeronautical studies — “Provision is made for the
possible adjustment of (1) aviation requirements to accom-
modate the construction proposals and (2) the location &
height of the proposed structures to eliminate or minimize
their effects on air navigation.” It’s expected that most
conflicts will be resolved informally without need for hear-
ings, FAA said.
Crosley Losing Indianapolis Ch. 13: in a rare & signifi-
cant action, caused by the passage of time which produced
a change in FCC’s membership, the Commission voted 4-2
last week to take WLWI (Ch. 13) Indianapolis from Cros-
ley and give it to original competitor radio WIBC.
The Commission merely announced that it had
instructed its staff to draft the final decision. It didn’t tell
how the vote went or what its reasoning was. Comr.
Craven abstained.
The case has a long history. Originally, Craven, who
had been engineering consultant for radio WIRE (an early
competitor which dropped out), wanted to refrain from
voting. However, FCC was tied 3-3, and the Commission
general counsel said Craven could vote to break the tie.
He voted for Crosley and it won. WIBC took the case to
court on another ground — that Craven voted without having
heard oral argument. The court ruled that WIBC was
right, sent the case back to the Commission for a retake.
WLWI went on the air in 1957, meanwhile. Now, none of
the Commissioners who voted for Crosley is still present
(except non-voting Craven): Doerfer, Mack & McCon-
naughey. Originally, Hyde, Bartley & Lee had voted
against Crosley.
It’s understood that at least one reason for FCC’s
current choice of WIBC is that Crosley owns other stations
in the area — WLWT Cincinnati, WLWD Dayton & WLWC
Columbus. Chmn. Minow, in his hearing before Rep. Celler
June 15 (see p. 2), discussing the “concentration of control”
issue, said: “We instructed the staff yesterday on [a
concentration case].”
The case isn’t over with yet, of course, and there’s
bound to be considerable lengthy litigation before it is.
Examiner Rough on WHYZ-TV Duluth: Some of the
sharpest language used in years was employed by FCC
examiner Herbert Sharfman in his initial decision recom-
mending denial of a modification of CP for change of
faclities to WHYZ-TV (Ch. 10) Duluth — tantamount to
urging the FCC to take away the whole CP. He concluded
that principals L. F. Gran and the late Louis E. Caster had:
(1) Engaged in unauthorized construction. (2) “Trafficked”
in a license in transfer of control to Ashley Robison. (3)
Wilfully misrepresented facts to FCC. (4) Were guilty of
unauthorized transfer of control. The 74-page single-
spaced decision — outlining tremendously complex dealings
— is full of such expressions as “chicanery,” “guile,”
“cabal,” “deliberate, knowing & inexcusable.”
“Summary Procedure” Asked: FCC has given Congress
the draft of proposed Communications Act amendments
permitting the Commission to follow “summary procedure”
in handling license application cases in which it is “unable
to find that a grant would be in the public interest.” Under
language of the amendments — first written by FCC in
February, but held up pending Budget Bureau study (Vol.
17:16 p4) — the Commission wouldn’t be required to go into
“full evidentiary hearings where no genuine, substantial
and material issues of facts have been presented.” Appli-
cants in such cases would be entitled to additional pleadings
& oral arguments, however. In a “justification” accom-
panying the draft bill, the Commission told Congress “it
would serve to sharply reduce the number of protracted
evidentiary hearings.”
Minow Gets Foreign Report: TV Program Export
Assn. Pres. John G. McCarthy met with FCC Chmn. Minow
June 16 to assure him that American TV films shown
abroad are giving viewers a favorable image of the U.S.
VOL. 17: No. 25
9
Clear-Channel Decision Rides Again: FCC has told its
staff to draft a final clear-channel (AM) decision in the
hope of bringing to a conclusion a subject that has been
pending for some 15 years. The staff is being spurred to
complete the work by FCC’s August recess.
Essence of the decision: Allow the construction of
new Class II (10 to 50 kw) stations on 13 clear channels;
leave the other 12 undisturbed.
Naturally, the decision will be challenged in court.
Assuming the FCC wins, hearings for the new stations —
in which the “invaded” clear-channel stations will partici-
pate— will take the usual 2-3 years to complete. Here are
the channels to be broken down, the clear-channel stations
using them, and the states in which the new stations will
be located:
670 kc, WMAQ Chicago, to Ida.; 720, WGN Chicago,
to Nev. or Ida.; 750, WSB Atlanta, to Anchorage, Alaska
(for shifting of an existing station); 760, WJR Detroit, to
San Diego (for shifting of an existing station); 780, WBBM
Chicago, to Nev.; 880, WCBS, N.Y., to N.D., S.D. or Neb.;
890, WLS Chicago, to Utah; 1020, KDKA Pittsburgh, to
N.M.; 1030, WBZ Boston, to Wyo.; 1100, KYW Cleveland,
to Colo.; 1120, KMOX St. Louis, to Cal. or Ore.; 1180,
WHAM Rochester, to Mont.; 1210, WCAU Philadelphia, to
Kan., Neb. or Okla.
The following would be unaffected: 640, KFI Los
Angeles; 650, WSM Nashville; 660, WNBC N.Y.; 700,
WLW Cincinnati; 770, WABC N.Y.; 820, WBAP-WFAA
Ft. Worth-Dallas; 830, WCCO Minneapolis; 840, WHAS
Louisville; 870, WWL New Orleans; 1040, WHO Des
Moines; 1160, KSL Salt Lake City; 1200, WOAI San
Antonio.
FCC N.Y. Hearing List: Witnesses for FCC’s program
hearings in N.Y., starting June 20 (Vol. 17:23 p5), will
include the following, the Commission announced: David
Susskind & Daniel Petrie, Talent Associates-Paramount;
Worthington Miner, NTA; George Schaefer, Compass Pro-
ductions; William Todman & Mark Goodson, Goodson-
Todman; Mildred Freed Alberg, Milberg Enterprises;
Ernest Kinoy & David Davidson, Writers Guild; Perry
Como, Roncom Pi'oductions; Dave Garroway; Bob Banner,
Bob Banner & Associates; Paddy Chayefsky; Fred Coe;
Sylvester L. Weaver, McCann-Erickson; Albert McCleery,
CBS; Robert Saudek, Robert Saudek Associates; Irving
Mansfield, Impa Productions; H. William Fitelson, Theater
Guild; Fred Friendly, CBS; Henry Jaffe, Harry Jaffe Enter-
prises; Tad Mosel; Erik Bamouw, Columbia U.; Gore Vidal;
Ed Sullivan; Irving Gitlin, NBC; Robert Alan Aurthur;
Robert Gessner, NYU.
“Plugola” Deadline Extended: At the request of NAB,
FCC has extended from June 19 to July 10 the deadline for
industry comments on the Commission proposal covering
“broadcast announcements of financial interests” of sta-
tions’ owners & employes in broadcast promotions. Reply-
comments deadline was moved from July 10 to July 30.
FCC Information Consultant: Michael Connelly, ex-
United Press and San Francisco Chronicle, has been hired
as an FCC consultant, for 6 weeks, to study the Commis-
sion’s press information setup.
Washington Uhf ETV: FCC was so happy to grant
an ETV station for its own home town — Ch. 26 to the
Greater Washington Educational TV Assn. — that it put
out a full-page press release on it.
Advertising
Y&R READY FOR ROUND 2: Having lost round one in
its uphill fight against 3-network adoption of the 42-
sec. station break between nighttime programs, Young
& Rubicam climbed through the ropes again last week,
battered but unbowed. At an agency-hosted meeting
June 14, media-relations vp William E. Matthews
warned some 60 N.Y.-area station reps invited to the
session that Y&R would ride close herd on the new sta-
tion commercial policies via BAR’S TV performance
audits. (We have previously reported Matthews’ state-
ment— Vol. 17 :23 plO — regarding the 9,514 local sta-
tion violations that were uncovered by a 4th-quarter
1960 BAR report.)
Y&R’s move “questions the integrity of the TV indus-
try,” charged one station representative at the meeting. “We
have had many cases where stations have been careless and
we have paid for something we didn’t get,” retorted Mat-
thews angrily. “We shake in our boots for fear that clients
will ask for proof that their commercials are going where
they want them. We have a right to ask for that proof and
I hope there will be no more challenging of that right.”
“If we place an order with a magazine,” the Y&R vp
continued, “we do not pay the bill unless a tearsheet of the
ad accompanies the invoice . . . We want proof of perform-
ance . . . One top agency president told me that he paid for
three months for a commercial that never went on the air.
“I can’t understand why broadcasters say you should
take their word for what they do when no other medium
makes this imposition. Certainly it is hard for television to
give proof. But asking for a sample check is not an attack
on the intentions or integrity of broadcasters.”
The agency will also police local programming, said
Matthews, to see if “the many pious statements about the
beneficial effects [on programming] of the increased rev-
enue” are realized. He asked for “co-operation to speed up
the fixing of rates based on the longer breaks” and an
indication from the reps of what spot-announcement pat-
terns stations are likely to select.
Antagonistic undercurrents at the brief session sur-
prised no one; the reps are almost unanimously in favor
of the extended station breaks. Early last month, Station
Representatives Assn, managing dir. Lawrence Webb sent
a letter to all U.S. commercial TV stations heralding the
then-proposed move as a boon for “better service.”
First-half Magazine Slump: Magazines may have
increased their revenue from the 100 leading magazine
advertisers during 1960 (Vol. 17:20 pl5), but there has
been a revenue slump in the first half of this year. So
reported Printers’ Ink June 16 in the latest of its periodic
checkups of print-media activity. The drop amounted to a
page-volume decrease of 9.1% for the first 6 months of
1961, and 10.2% for the month of June under June 1960.
June 1961 represented the 10th consecutive month that has
been under its corresponding year-ago month.
Theater Booking Revolution: TV has been the cause
of a change in the pattern of booking films for theaters,
reports Sponsor. Bookings used to be made in terms of
newspaper coverage, placing pictures within a 50-mile
radius. But the longer reach of TV-station coverage has
made it necessary to arrange play dates simultaneously in
the many suburban towns surrounding the city markets.
10
JUNE 19, 1961
THE TOP 100 TV ADVERTISERS - 1960
Supplied by TV Bureau of Advertising
Spot TV
1. Procter & Gamble Company .... $56,084,440
2. Lever Brothers Company 16,535,560
3. American Home Prod. Corp 9,412,110
4. General Foods Corporation 18,540,740
5. Colgate-Palmolive Company .... 11,419,230
6. General Motors Corporation .... 1,646,820
7. Bristol-Myers Company 10,169,560
8. Brown & Williamson Tob 7,786,200
9. R. J. Reynolds Tobacco Co 4,173,570
10. Sterling Drug, Inc 2,185,890
11. General Mills, Inc 2,569,810
12. Miles Laboratories, Inc 8,132,990
13. P. Lorillard & Company 8,431,630
14. Gillette Company 4,031,050
15. American Tobacco Company .. 6,056,610
16. Kellogg Company 5,795,390
17. Philip Morris, Inc 4,149,560
18. Texaco, Inc 514,010
19. Liggett & Myers Tob. Co., Inc. 1,542,980
20. Warner-Lambert 6,302,760
21. National Biscuit Company 1,321,330
22. Ford Motor Company 28,520
23. S. C. Johnson & Son, Inc 2,813,160
24. Standard Brands, Inc 7,477,080
25. Alberto-Culver Company 1,242,160
26. Lestoil Products, Inc 9,961,120
27. National Dairy Prod. Corp 1,212,650
28. Westinghouse Electric Corp 208,270
29. Chrysler Corporation 318,060
30. Pillsbury Company 3,847,110
31. William Wrigley Jr. Co 7,810,220
32. Carter Products, Inc 1,938,580
33. E. I. Du pont De Nemours 399,730
34. J. B. Williams Co., Inc 173,840
35. General Electric Company 1,966,070
36. Nestle Co., Inc 5,679,460
37. Corn Products Co 3,737,550
38. American Chicle Company 2,448,910
39. Ralston-Purina Company 675,540
40. Revlon, Inc 2,359,060
41. Campbell Soup Company 1,263,440
42. Hunt Foods & Industries, Inc. 6,530,630
43. Continental Baking Co 5,879,280
44. Beech-Nut Life Savers, Inc 1,220,360
45. Bayuk Cigars, Inc —
46. International Latex Corp 5,591,010
47. Eastman Kodak Co 309,690
48. Block Drug Co., Inc 299,500
49. Scott Paper Co 1,503,190
50. Quaker Oats Co 2,362,270
51. Ford Motor Co., Dealers 5,275,570
52. Carnation Company 2,056,260
53. Armour & Company 959,990
54. Johnson and Johnson 607,230
55. Simoniz Co 2,472,200
56. Coca-Cola Co./Bottlers 4,187,470
57. Richardson Merrell, Inc 2,213,520
58. Jos. E. Schlitz Brewing Co 1,884,170
59. Kaiser Industries Corp —
60. J. A. Folger & Co 4,387,220
61. Anheuser-Busch, Inc 3,715,300
62. General Motors Corp. Dealers 4,350,470
63. Helene Curtis Industries, Inc. 903,420
64. Armstrong Cork Co —
65. Minute Maid Corp 3,623,440
66. Avon Products, Inc 4,000,240
67. Standard Oil Co. (N.J.) 3,175,400
68. Radio Corp. of America 135,050
69. Prudential Ins. Co. of Amer. .. 26,270
70. Sears, Roebuck & Co 961,070
71. Mennen Co 2,069,180
72. Aluminum Co. of America 158,750
73. Food Mfrs., Inc 3,651,080
74. Falstaff Brewing Corp 2,403,400
75. Kimberly-Clark Corp 89,280
76. Canadian Breweries, Ltd 3,033,050
77. Drackett Co 20,940
78. Consolidated Cigar Corp 2,304,900
79. U.S. Steel Corp —
80. Swift & Co 1,928,990
81. Beecham Products, Inc 459,480
82. Chesebrough-Ponds, Inc. 1.446,150
83. Pepsi Cola Co. /Bottlers 3,119.040
84. Mutual Benefit H. & A. Ass’n 34,400
85. H. J. Heinz Co 68,960
86. Pabst Brewing Co. 2,697,950
87. Norwich Pharmacal Co 2,619,030
88. Reynolds Metals Co 89,480
89. Shell Oil Co 2,630.660
90. Andrew Jergens Co 2,402,070
91. Sperry Rand Corp —
92. Theo. Hamm Brewing Co 2,360,690
93. Polaroid Corp —
94. United Merchants Mfrs., Inc. .. 2,745,640
95. Atlantis Sales Corp 2.185.120
96. Hills Bros. Coffee, Inc 1,706,010
97. Plough. Inc 1,516,010
98. Sweets Co. of America, Inc 144,390
99. Pet Milk Co 73,360
100. Noxzema Chemical Co 576,460
Network TV
$46,406,679
28,613,140
33,376,057
18,623,648
22,511,280
22,985,033
10,747,288
12.533.149
16,891,416
15,358,919
14,651,707
8,839,446
7,755,281
12,075,302
9,701,965
9,900,196
11,245,448
12,161,822
10,991,624
5,464,060
10,347,922
11,159,933
8,103,747
2,887,140
8,822,038
8,529,811
8,825,165
8,638,201
4,927,310
616,248
6,174,175
7,658,622
7,629,626
5,745,718
1,611,156
3,342,356
4,612,913
6.067.040
4,219,880
5,304,700
593,837
4,819,117
5,705,471
5,271,794
5,242,390
4,020,948
3,022,574
3,009,147
3,988,370
4,297,630
2,331,275
561,080
2,374,527
2,625,530
4.448.040
646,573
3,350,042
4,181,034
443,309
786,155
3,735,367
3,766,861
2,827,765
1,621,120
3,492,926
1,236,529
3,524,286
670.799
3,577,524
1,290,070
3,298,618
1,366,220
2,796,388
1.786.149
3,036,436
2,940,051
276.799
298,788
2,818,160
274,028
397,224
2.783,184
412,908
2,755.186
500.447
979.556
1.124.788
2,484.559
2.529.401
1,906,269
Total TV
$101,491,119
45.148.700
42,788,167
37,164,388
33,930,510
24,631,853
20,916,848
20,319,349
20,064,986
17,544,809
17,221,617
16,972,436
16,186,911
16,106,352
15,758,575
15,695,586
15,395,008
12,675,832
12,534,604
11,766,820
11,669,262
11,188,453
10,916,907
10.364.220
10,064,198
9,961,120
9.742.461
9,033,435
8,966,261
8,774,420
8,426,468
8,112,765
7,958,352
7,803,466
7,711,788
7,290,616
7,079,906
7,061,823
6,742,580
6,578,940
6,568,140
6,530,630
6,473,117
6,039,477
5,705,471
5.591.010
5,581,484
5,541,890
5,524,138
5,384,844
5,275,570
5,065,407
4,948,360
4,904,860
4,803,475
4,748,550
4,588,047
4.509.700
4.448.040
4.387.220
4,361,873
4,350,470
4.253.462
4,181,034
4.066.749
4,000,240
3,961,555
3,870,417
3,793,131
3.788.835
3,690,300
3,651,676
3,651,080
3,639,929
3.613.566
3,603,849
3,598,464
3,594,970
3,298,618
3,295,210
3,255,868
3,232,299
3.119.040
3.070.836
3.009.011
2.974.749
2,917,818
2.907.640
2,904.688
2,799,294
2,783,184
2,773,598
2,755,186
2.745.640
2.685.567
2,685,566
2.640,798
2.628.949
2.602.761
2,482,729
22 Categories Boosted TV Spending: Of the 32 product
categories in network or national spot TV, 22 showed in-
creases in 1960, reported TvB in a roundup last week titled
“How’s Business?” Five categories (all using both spot &
network) showed better than 35% increases over 1959.
They were: (1) Amusements & entertainment, up 92.4%
to $2.6 million. (2) Hotels, resorts & restaurants, up 70%
to $1 million. (3) Household furnishings, up 35.8% to $10.4
million. (4) Publications, up 610.3% to $5 million. (5)
Stationery & office equipment, up 38.2% to $2 million. In
another report, TvB said that wax & polish advertisers
increased their 1960 TV dollars (including local expendi-
tures) 56% over 1959. Gross time billings for that industry
were $16.9 million, with TV’s share of the top 10 billings
85.6%— up from 62.9% in 1959. Leaders were S. C. Johnson
($7.8 million), Simoniz ($4.4 million), and American Home
Products ($1.5 million).
Pool Business Making Big Splash: Swimming pool
sales, including equipment & accessories, amounted to a
billion dollars in 1960, reported June 9 Printers’ Ink, and
60-65,000 new pools will be built this year. Pool contractors’
ad budgets are increasing along with sales, but TV isn’t
getting much of the business (most pool makers use news-
papers). Bruce Corolac, however, has used TV in the
metropolitan N.Y. market, plans to continue in the medium
as it enters other Eastern markets. General Pool Corp.
(dealers in 42 states) plans to advertise nationally.
Hemorrhoid Drugs Probed: FTC has launched an
industry-wide investigation of advertising by more than
100 makers of hemorrhoid products to see whether they are
“exaggerating the efficacy” of the remedies. In letters to
the manufacturers, FTC has demanded samples of all ad-
vertising in all media and quantitative formulas for each
product. Commercials for hemorrhoid remedies are banned
by NAB’s TV & Radio Codes (see p. 4).
Ad People: Gordon H. Lusty and Robert Herzbrun elected
BBDO vps . . . William B. Lewis, Kenyon & Eckhardt
chmn., named also creative services dir.; W. Stephens Dietz
elected senior vp & mktg. services dir.; Howard M. Wilson
elected senior creative services vp . . . Dr. Herbert E.
Krugman named a Ted Bates vp.
Kenneth McAllister, ex-Benton & Bowles, named ad vp,
Thomas J. Lipton Inc.
Henry P. Stockbridge, ex-Young & Rubicam, named to
new post of new product planning dir., B. F. Goodrich . . .
Wilford Thunhurst appointed TV-radio dir., Erwin Wasey,
Ruthrauff & Ryan Pittsburgh office.
Obituary
Charles F. Hanser, 78, Donahue & Coe vp, died June 14
of cancer at his home in Red Bank, N.J. He had been with
the agency since 1934. Surviving are his wife, 2 children,
4 grandchildren and 9 great grandchildren.
TELEVISION FACTBOOK NO. 32 IS OUT
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factboook went into the mail to
all TV-service subscribers of Television Digest last
week. Additional copies of this greatly expanded
issue, featuring TV-station area coverage & circula-
tion, may be ordered now through our Radnor busi-
ness office at $12.50 each; or $10 each for 5 or more.
VOL. 17: No. 25
11
Stations
FAB URGES TV-RADIO EDITORIALS: The Fla. Assn, of
Bcstrs. gathered in Miami last week (June 14-17) for
its 26th annual convention. Pres. Lee Ruwitch, WTVJ
Miami exec, vp-gen. mgr., set the theme in an opening
address that stressed (1) the status-building import-
ance of editorializing, (2) the need to improve the
quality of programming & broadcasting techniques,
(3) the strength in numbers. FAB’s membership in-
cludes all of the state’s TV stations & 85% of its radio.
Highlights of the 4-day session included a recital by
former FCC Broadcast Bureau Chief Harold Cowgill of the
“Inside Story of FCC’s Probe in Florida,” a banquet
address by FCC Comr. Robert T. Bartley, and panels,
workshops and addresses on subjects ranging from auto-
mation & stereo to ratings & editorializing:
FAB Pres. Ruwitch: “The FAB is one of the few state
organizations that has urged its members to editorialize.
Almost a year ago we mailed kits to all members containing
sample editorials and urged that all responsible stations
consider this course of action. I hope that we can truthfully
boast that more stations in the state of Florida — both TV &
radio — now editorialize than elsewhere in the country.”
Emphasizing the importance of membership strength,
Ruwitch noted that when FAB speaks to state & national
leaders it gets “a very attentive ear.”
FCC Comr. Bartley: It’s time for broadcasters to act
— either individually or collectively — to reclaim program-
ming controls from networks & national advertisers, Bart-
ley told a June 16 session. “Are you gentlemen, you local
licensees & program directors, going to let this potentially
greatest of all media for mass communications continue to
drift into control of a few hands?” he asked.
Bartley’s answer: “I just can’t believe that it is an
economic necessity that you have to capitulate. For if
stations are too weak individually to exercise their respon-
sibility, they should figure out some way to do it together.
Now, whether it would be desirable that licensees be
afforded some relief from the anti-trust laws in their
‘combined dealings’ with the networks is a question the
affiliates should explore.”
Harold Cowgill: The former FCC staffer told the
broadcasters that in his opinion Florida licensees which
have not yet been renewed are being delayed by the paper-
work involved in spelling out specific citations against the
stations. He does not believe that the delay necessarily
means that the licenses involved are in jeopardy.
Eugene B. Dodson, WTVT Tampa-St. Petersburg vp-
mgr.: “Make no mistake about it, editorializing is a head-
ache to any broadcaster who undertakes it. The problems
it presents are not minor ones. [However] I am firmly
convinced that regular editorials have been one of the most
worthwhile additions to our schedule and to our operation.
I know they have greatly enhanced our stature in the
community. Considered strictly as programming material,
they have been good. The latest ARB gives our editorial an
average rating of 30, in a 3-station market, with its com-
petition being the major evening newscasts on both other
stations. Its share-of-audience among the 3 stations is
60%. Otherwise, I feel we are performing a genuine com-
munity service with the editorials ... We are stimulating
thought & action.”
ARB-Nielsen: Representatives of 2 major rating firms,
ARB Dir. James W. Seiler and A. C. Nielsen vp George E.
Blechta, gave a friendly back-pat to the report on rating
services prepared for the House Commerce Committee by
Stanford’s William G. Madow (Vol. 17:13 p3). Seiler vol-
unteered ARB “co-operation” in any effort to set up a
TV-industry audience-research committee. But he also
warned the FAB meeting that it was up to broadcasters as
research buyers to accept a “full share of responsibility”
for improvements in the research field. Audience measure-
ment, he said, should be bought “to learn facts, not for the
most attractive numbers.” Nielsen’s Blechta commended
the Madow report for having “put an end to much of the
confused thinking on the subject of ratings.” The report,
Blechta said, “put things back into focus . . . ratings are
only the tools, not the masters . . . the few complaints
about the complex language of the report are either studied
or extremely naive. Broadcast ratings aren’t simple.”
Abel Mestre: A surprise guest & speaker at the FAB
convention was the one time chairman of Cuba’s CMQ
Network, seized by Castro. Mestre, unscheduled speaker
at the June 16 luncheon, recounted his broadcasting prob-
lems with the Castro government.
New officers: Lee Ruwitch and Norman Protsman
(radio WNER Live Oak) were re-elected as FAB president
& secretary-treasurer respectively.
New directors: Elected to 2-year terms as directors for
TV — Joseph L. Brechner, WLOF-TV Orlando; George W.
Harvey, WFLA-TV Tampa; Fred P. Shawn, WSUN-TV St.
Petersburg-Tampa. Elected to 2-year terms as directors
for radio — George Friend, WPLA Plant City; Robert M.
Weeks, WADE Tampa; Warren Blackmon, WVCG Coral
Gables; William J. Ryan, WNOG Naples; Earnest R. Cur-
rie, WZOK Jacksonville.
TV Information Group Named: Appointments by the
networks & NAB Pres. LeRoy Collins of members of the
9-man TV Information Committee for 1961-62 were con-
firmed last week by NAB’s TV Board. They are: Lester
Bernstein (NBC), John P. Cowden (CBS), Michael Foster
(ABC), Roger W. Clipp (Triangle Stations), Joseph C.
Drilling (WJW-TV Cleveland), Clair R. McCollough (Stein-
man Stations), C. Wrede Petersmeyer (Corinthian Bcstg.
Corp.), Joseph S. Sinclair (WJAR-TV Providence), Willard
E. Walbridge (KTRK-TV Houston).
Hatch Heads Radio Board: NAB’s Radio Board has
elected George C. Hatch, pres, of KALL Salt Lake City, as
chairman, succeeding Thomas C. Bostic (Cascade Bcstg.
Co.), whose term expired in May. The new vice chairman
of the board is Joseph M. Higgins (WTHI Terre Haute).
NAB Hits Another High: An all-time peak of 2,378
radio station members (1,776 AM, 602 FM) has been
reached by NAB. And NAB’s new Radio Code, activated
last July, already has won 1,272 station subscribers.
Cox & Sweeney Talk to Broadcasters: Speakers at the
Maryland-District of Columbia Broadcaster’s Assn, conven-
tion in Ocean City, Md. June 22-24 include: Kenneth Cox,
chief of FCC’s Broadcast Bureau; Charles Sweeny, FTC
advisor; Charles Stone, NAB Radio Code-affairs dir.
U.S. -Mexican AM Agreement: With the exchange of
“instruments of ratification” by diplomatic officers in
Mexico City June 9, the new U.S.-Mexican AM agreement
became effective.
Power Emergency Stops Only 1 Station: New York
City’s TV braved the blackout which beset the city June 13.
WNEW-TV was the only local station which was forced to
go black and ABC o&o WABC-TV had moments of difficulty.
12
JUNE 19, 1961
NEW & UPCOMING STATIONS: KBMT (Ch. 12) Beau-
mont, Tex. i-eceived its program-test authorization
from FCC on June 14 and planned to start with ABC-
TV programming on Father’s Day, June 18. It thus
became this year’s 8th U.S. starter and raised the on-
air total to 585 (91 uhf ) .
The station has a 50-kw GE transmitter and a 998-ft.
Kimco tower with a 12-bay antenna Vz mi. S. of Sabine,
Tex. Its owners are oilmen Randolph C. Reed and N. D.
Williams, each holding 50% of the stock. John H. Fugate
is gen. mgr., A. R. (Pete) McCausland is program dir. and
Vernon L. Dillaplain is chief engineer. Base hourly rate is
$450. Rep is Hollingbery.
Canada also had a new starter when satellite CHBC-
TV-4 (Ch. 5) Salmon Arm, B.C. began repeating parent
CHBC-TV (Ch. 2) Kelowna, B.C. on June 15. It’s the
country’s 90th TV outlet and the 5th in a string of auto-
matic unattended satellites operated by CHBC-TV. CHBC-
TV-4 has a 5-watt Benco transmitter and uses a 50-ft.
wood pole for a tower.
* * *
In our continuing survey of upcoming stations, here
are the latest reports from principals:
CHSJ-TV-1 (Ch. 6) Bon Accord, N.B. plans to start
Sept. 25 as a satellite of parent CHSJ-TV (Ch. 4) St. John,
N.B. Construction of the transmitter house at a site 8 mi.
SE of Perth, N.B. began May 25. A 500-ft. tower has been
purchased from Ocean Steel & Construction Co. Ltd., Saint
John. The station will operate as an unattended automatic
repeater and w7ill be sold as a bonus to CHSJ-TV.
WBJA-TV (Ch. 56) Binghamton, N.Y. has set Oct. 1
target, reports owner Alfred E. Anscombe. Studios will be
in the Arlington Hotel, with the tower on the roof. Base
hour will be $300. Rep not chosen.
WEPA-TV (Ch. 66) Erie, Pa. has an Oct. 1 program-
ming target, writes owner Alfred E. Anscombe. Studios
and transmitter will be in a new building at 35th & State
Sts. Base hour will be $300. Rep not chosen.
KLRN (Ch. 9, educational) San Antonio, Tex. plans to
start early in 1962, according to asst. gen. mgr. Harvey
Herbst, on leave of absence from U. of Tex. The station
will have a 900-ft. tower on a hill at the Leonard Voges
ranch, about 9 mi. NW of New Braunfels, from which it
is planning to cover Austin as well as San Antonio. KLRN
will also reach Laredo by way of a microwave relay that
the city school system is installing. The station will be
built & operated by U. of Tex. under contract from the
CP-holder Southwest Texas Educational Television Council.
Studios will be at the U. of Tex., Austin, and offices in
Austin and at San Antonio College. Robert F. Schenkkan,
radio-TV dir., U. of Tex., will be station mgr. on a part-
time basis. N. W. Willett, also from the U., will be chief
engineer.
NAB Seminar Enrolls 63: At least 63 broadcasters
from 29 states & Puerto Rico — plus students from station-
rep & ad-agency fields — will be on the campus of Harvard’s
Graduate School of Business Administration for NAB’s 3rd
annual executive development seminar July 9-21. Report-
ing the advance enrollment figure, NAB’s broadcast person-
nel & economics mgr. James H. Hulbert said 2 non-broad-
casting applicants had been accepted for the first time. They
are Avery-Knodel’s Lewis H. Avery & J. Walter Thomp-
son’s Norman A. Varney Jr.
Programming
Minow as Clearance Aid: Has the pressure for more &
better informational shows by FCC Chmn. Minow made
things easier for the networks in clearing lineups for
public-affairs shows? “No — not at the moment,” we were
told by all 3 networks, which said generally that “there’s
been no noticeable change in the station-clearance problem
since Minow sounded off.”
Will the long-standing problem of getting affiliates to
take the networks’ informational shows (Vol. 17:13 p3) be
eased this fall as a delayed-action result of Minow’s pres-
sure ? There was some network evidence last week that the
answer may he “yes” — but a very qualified “yes.” None of
the network sources we contacted was willing to trace a
direct cause-&-effect link between the clearance outlook for
prestige shows and Chmn. Minow’s recent pleas for industry
improvement. But an NBC-TV station-relations official said
there would “definitely” be longer lineups of public-affairs
shows on that network in the 1961-62 season.
A CBS source was more cautious, saying that “it’s too
early to tell if there’s been any radical change-of -heart on
the part of affiliates toward clearing public-service shows.”
An ABC spokesman told us that there was likely to be
“some” improvement in the length of lineups for informa-
tional shows, although “clearing such programs in 2-
channel markets is still a problem.”
ABC-TV May Drop Reruns: The standard industry
pattern of fall-winter first-run episodes in film shows,
followed by a summertime rerun period, may be broken in
the next few years by ABC-TV. This was strongly hinted-
at by ABC-TV program vp Thomas W. Moore in N.Y. last
week, just before his departure for a European vacation.
Said Moore to Marie Torre: “The elimination of reruns in
summer is in the realm of possibility.” Moore also admitted
that Procter & Gamble was considering just such an exper-
iment in the summer of 1962 with a P&G-sponsored film
show on ABC. Moore said he doubted, however, that a
first-run-only plan could get under way in general fashion
before the middle of 1963.
Production Team Buys Delaware Daily: Producers
Mark Goodson & William S. Todman last week furthered
their newspaper holdings through the purchase of a Ches-
ter, Pa. newspaper, the Delaware County Daily Times. As
chmn. & pres, respectively of the Central States Publishing
Co., the Goodson-Todman duo purchased the newspaper out-
right from its ex-pres. & publisher Robert S. Howard. The
producers also own the Pawtucket Times, Pawtucket, R.I.,
and have controlling interest in 2 N.J. papers — the Eliza-
beth Daily Journal and The Trentonian.
Philharmonic to Get Top-to-Toe TV: A built-in com-
plex of TV-radio facilities — “more modern & extensive than
any other in the world” — is being included in the new
Philharmonic Hall currently under construction as the first
unit of N.Y.’s Lincoln Center of the Performing Arts. CBS
technicians are advising architects Harrison & Abramovitz
on the equipment, which includes: (1) Provision for 12
cameras which can be swung around to pick up audience
reactions, plus a permanent remote-control camera above
the stage to focus on the instruments. (2) 9 TV terminal
outlets where cameras will pick up audience activity during
intermissions. (3) A closed-circuit TV system. (4) A 15 x
23-ft. screen which can be lowered above the stage for
close-ups and a 20 x 40-ft. screen which can be rolled up
from a trough in the stage.
VOL. 17: No. 25
13
$3.6 Million in AFTRA Aid: The industry-financed Pen-
sion & Welfare Fund of the TV-radio industry’s live-talent
union, American Federation of TV & Radio Artists, has
paid out $2,048,000 in medical-surgical benefits and $1,529,-
000 in hospitalization expenses in the past 5 years. So
said AFTRA’s national exec. secy. Donald F. Conaway
last week as he reviewed the union’s various benefit plans
in the period between Jan. 1, 1956 (when the benefits
became available) and May 31, 1961. Reserves for the
pension fund are now $9,358,991 and for the welfare fund,
$2,045,992. They are financed by producer payments total-
ing 5% of each performer’s gross compensation.
As of June 1, the number of AFTRA performers
eligible for benefits reached 6,351. Because the benefits are
also available to wives & children of eligible members,
AFTRA estimates that approximately 20,000 people par-
ticipate. AFTRA’s pension fund, which went into effect on
Jan. 1, 1958, has paid out a total of $41,154. At present, 23
AFTRA members now receive annuity benefit checks.
Viewers Protest “Play’s” Demise: WNTA-TV N.Y.
has received “over 1,000 letters” from outraged Play of the
Week watchers, protesting plans to suspend production of
the award-laden drama series. Reasons for the show’s
shelving are numerous: (1) Internal upheaval at NTA re-
sulting from the resignation of former Pres. Ely A. Lan-
dau, a moving force behind the series. (2) The pending
purchase of the station by a citizens group for an ETV
outlet . . . “We couldn’t afford to continue production at
the current rates (about $50,000 per play),” according to
an NET spokesman. (3) The difficulty of syndicating a 2-
hour show.
Emmy Award Correction: English Electric Valve Co.
Ltd., of Great Britain, shared in the technical award by
ATAS (with RCA & Marconi) for independent development
of the 4% -in. image orthicon camera & tube. In our cover-
age of the awards (Vol. 17:21 pl5), the name of English
Electric Valve Co. was inadvertently omitted. EEV
pioneered the commercial development of the 4% -in. tube
and has been supplying it commercially since 1954. We
regret the omission.
Quiz-Show Kickbacks: 2 “warmup men” on NBC-TV’s
former quiz show Treasure Hunt pleaded guilty last week
to commercial bribery for assuring contestants they would
win if they agreed to a 50-50 split of their prize money
after taxes. The men, Bernard P. Martin and Artie
Roberts, were given suspended 1-year sentences by N.Y.
Special Sessions Justice Edward Breslin.
TV Guide Awards: CBS-TV and NBC-TV took 4 silver
bowls each in the 2nd annual TV Guide competition, in
which the magazine’s readers nominate & elect their favor-
ites in 8 categories. The winners: Favorite male per-
former, Raymond Burr. Female, Carol Burnett. Favorite
series, Perry Mason. New series, Andy Griffith Show. Best
single musical or variety program, “Sing Along with
Mitch,” (first show). Best single di’amatic program, “Mac-
beth.” Best news or information series, Huntley -Brinkley
News. Best single news or information program, NBC
Election Night coverage. The Awards Show (NBC-TV
June 13) was sponsored by Lipton Tea.
“National AGVA Week”: The Senate has approved a
Congressional resolution (S. J. Res. 34) designating Oct.
9-15 as “National American Guild of Variety Artists Week.”
The House Judiciary Committee endorsed the proposal.
Film & Tape
Syndication Production At New Low: Production of syn-
dicated film — which we predicted in January would dip to a
new low (Vol. 17:1 pll) — is unfortunately justifying the
prognosis. Some of the series planned at that time have not
jelled, and some companies which had planned syndication
series have quit production altogether. In Hollywood, only
5 syndication films are in production: Screen Gems’
Shannon, Filmaster’s The Beachcomber, and Ziv-UA’s
Ripcord, King of Diamonds and Sea Hunt. Only a year
ago there were approximately 15 such series in production.
Cal. National Productions, which had plans for 7 pilots
at the first of the year, has gone out of business (Vol. 17 :23
p6). CBS Films, which made 4 pilots and didn’t sell one,
has quit production. And Ziv-UA’s 2 new entries, repre-
sent a considerable drop from the 8 it had planned on.
Adding to syndication’s bleak picture is the fact that
Desilu Productions, which a year ago filmed 3 syndicated
series, has none now; Revue Studios, which had 2, has
temporarily quit syndication production.
Producers today are far more interested in off-network
sales of their properties to recoup investments on their
series. They see no point in gambling on a speculative
syndication venture when the market is glutted, and station
buyers indicate no particular desire for such first-runs.
Revue Studios Hits Record $45 Million: That’s the ap-
proximate production tab for Revue’s 16 series in the 1961-
62 season — a staggering total for any TV-film company,
and easily the largest chalked up to date. It’s based on what
Revue has firmed for next semester, and pickup of options
in mid-season would of course raise the total still higher.
Revue, which began in TV film a decade ago by renting
space for a series at Eagle-Lion Studios (now Ziv-UA),
today owns its own studio — the former Universal-Inter-
national lot in Universal City.
Revue’s series are eight 60-min. shows, 7 half-hours,
and one combo of both lengths. The substantial gain in
over-all production volume recorded over last season’s 14
shows is due mainly to the increase in 60-min. series.
New hour shows are The Investigators, Frontier
Circus, 87th Precinct, and Wells Fargo (expanded from
30-min.). Holdover hours are Wagon Train, Checkmate,
Thriller and Laramie.
New half-hours: Ichabod & Me, The Bob Cummings
Show. Holdovers: Alfred Hitchcock Presents, GE Theater,
Bachelor Father, Leave It to Beaver, The Tall Man.
In addition, Revue has the Fred Astaire-Hosted Alcoa
Show, which consists of 14 hours & 14 half-hours.
TV Film’s Unlucky 13: That’s the number of production
companies left without any series today, as a result of the
annual cancellations. Out of film production are Goodson-
Todman Productions, which lost Rebel and One Happy
Family, Shunto Productions, The Tab Hunter Show; Ron-
com Productions, Happy; Toreto Productions, The Loretta
Young Show; ESW Enterprises, The Barbara Stanwyck
Shoiv; Spartan Productions, Peter Gunn; Paramount TV,
The Garland Touch; One Step Beyond Productions, One
Step Beyond; CBS Films-Burlingame Productions, Angel;
Filmcraft Productions, The Groucho Marx Show; Wyatt
Earp Enterprises, Wyatt Earp; Cal. National Productions,
The Jim Backus Show; Beejay Productions, Westinghouse
Show starring Nanette Fabray.
14
JUNE 19, 1961
20th-Fox Economy Wave Rolls On: The belt-tightening
drive begun this month by 20th Century-Fox (Vol. 17:24
pll) continued in N.Y. last week — behind closed doors.
The movie-TV firm’s N.Y. hq was the scene of a series of
executive conferences between parent-firm Pres. Spyros
Skouras, 20th-Fox TV Pres. Peter Levathes, operations-
committee Chmn. Milton S. Gould and other top officers.
As reported earlier, the firm’s TV activities — on an
upbeat this fall as contrasted to last season’s modest activ-
ity— will probably continue without cutbacks, and with
Levathes & TV production vp Roy Huggins continuing to
hold the reins. Possibly inspired by the relative production
economies achieved by the studio’s TV staff, Skouras was
said (by a 20th-Fox N.Y. source) to be contemplating a
shuffle of the production brass in charge of feature activity.
Robert Goldstein, who has held the top feature production
post since the death of Maurice (Buddy) Adler, will be
shifted to head 20th-Fox’s European production. Many of
his production functions will be taken over by Levathes,
it’s rumored.
One question asked — was the economy drive Skouras’s
idea, or did it originate with board member Gould, a N.Y.
attorney? — produced nothing concrete in the way of an
answer. In fact, nobody knew (or would say) just what
had triggered the 20th-Fox house-cleaning. An interesting
speculation, however, could be drawn from the fact that
Pres. Skouras announced — after the efficiency probe began
— that he would spend “at least 9 months a year” at the
studio in Hollywood, with occasional business trips to N.Y.
& Europe. Recently, the balance of Skouras’s at-home-&-
away schedule has been virtually the reverse.
No Slump at ABC Films: Although the syndication sub-
sidiaries of NBC-TV & CBS-TV have recently undergone
a round of cutbacks (Vol. 17:24 plO), ABC Films is now
“in the black,” we were told last week by ABC Films vp
Howard Anderson. He said that the ABC syndication arm
had boosted its production-distribution grosses in the first
quarter of 1961 to “111% over last year’s total for U.S.
syndication.” In foreign sales, Anderson pointed to a first
quarter syndication gain of “62% over 1960’s total,” and to
a gain of “74% over last year’s Canadian total.”
One reason for ABC Films’ upbeat: A sales score of 2
network shows (Expedition and The Racers) for the
coming fall season. By contrast, NBC’s Cal. National
Productions (now NBC Films) and CBS Films each had
nearly a half-dozen pilots prepared for the 1961-62 season,
but not a single sale was made. Why has ABC Films been
successful in such a difficult season? Anderson described
his firm’s success formula thus : “Don’t concentrate on any
one distributor sales area — network sales, domestic syndi-
cation or foreign sales — at the expense of any other.”
TV Impact vs. Income: USIA Dir. Edward R. Murrow
has cautioned U.S. exporters of TV & movie film to exercise
“some care” in the selection of shows sent abroad. “I am
on very dangerous grounds,” he said in a recorded interview
with Sen. Keating (R-N.Y.) which was distributed to N.Y.
TV & radio stations. “However, it does seem to me that
in both TV & in the movies the people who produce the
material might very well have regard not only for the
income but for the impact.” Murrow added that neither he
nor anybody else in the administration is going to suggest
“any regulations prohibiting the free export of news ox-
information,” but that USIA is concerned when the U.S.
image is damaged abroad.
HOLLYWOOD ROUNDUP
MGM-TV is preparing a 60-min. anthology, Jeopardy,
for 1962-63. It will use unproduced mysteries owned by
MGM, and written by such authors as Sinclair Lewis, Gra-
ham Greene, Ben Hecht, J. P. Marquand, Agatha Christie.
Four Star Television’s Robert Taylor’s Detectives, 60-
min. series for next season, has gone into production under
the aegis of the production combine of Jules Levy, Arthur
Gardner and Arnold Laven.
20th Century-Fox TV is filming Follow the Sun in the
Hawaiian Islands. Barry Coe & Gary Lockwood star, Mar-
ion Hargrove is producer. The series resumes production
at the Westwood studio this week.
QM Productions will begin filming its 60-min. The New
Breed at the end of June, at Samuel Goldwyn studios.
Quinn Martin is producer of the ABC-TV series.
Four Star Television has signed producer Vincent M.
Fennelly to a new contract, to produce some segments of
The Dick Powell Show and The Corrupters, and create &
develop series ideas.
Robert (The Untouchables) Stack: “The Italians do
like our show. We get a lot of letters from Italian-Amer-
ican groups saying they like it.”
Revue has begun production on next season’s Check-
mate, the initial segment being “A Study in Scarlet,”
starring Vera Miles. Revue has re-signed Anthony George,
Doug McClure and Sebastian Cabot to star for another
season.
Guy Stockwell has been added to the regular cast of
20th Century-Fox TV’s Adventures in Paradise, currently
filming in Tahiti. Gene Levitt is producer.
Warner Bros, has begun filming next season’s Mav-
erick, starring Jack Kelly & Robert Colbert, and produced
by William L. Stuart.
Revue Studios’ Bachelor Father series is using guest
stars for next season, the first of whom is Frankie Laine.
Production for next season was resumed this week.
Home Entertainment Inc., pay-TV company of which
Martin Leeds is pres., has opened offices at 9025 Wilshire
Blvd., Los Angeles.
Famous Artists TV is packaging Into the Unknown, a
series about astronauts and outer space, for Don Durant.
Wardson Productions is developing the pilot for Rodeo.
Hal Hudson & Ralph Edwards are partners in the company.
Rocco Productions has been formed by Vic Damone and
his manager, Maury Samuels, to produce TV & movies.
MGM-TV has begun production on Dr. Kildare, and
starts filming National Velvet this week.
People: James J. Gillis of Washington, named asst, to
Frank Morris, asst. dir. of TV Code Affairs for NAB on the
West Coast . . . New producer of Jackie Cooper’s Hennesey
series: Jackie Cooper . . . Henry Miller, ABC-TV tech-
nical film co-ordinator, appointed network program co-
ordinator for Western div., replacing Eugene Gordon, who
has resigned . . . James Kern, ex-Desilu productions, named
associate producer of CBS-TV’s Pete & Gladys . . . Louis
Heyward signed as senior staff writer on 20th Century-Fox
TV’s Follow the Sun.
VOL. 17: No. 25
15
NEW YORK ROUNDUP
Better Deal for Japanese Sales: U.S. export film shows
are receiving a “markedly increasing” amount of playing
time in Japan, and revenue to syndicators is “rising toward
an equitable level.” That’s the latest word from TV Pro-
gram Export Assn. Pres. John G. McCarthy who recently
surveyed TVPEA members concerning what has long been
a problem market for U.S. telefilm salesmen. McCarthy’s
group has periodically protested the “stringent numerical
limitation & the low price ceiling on American TV imports”
placed by Japan’s Ministry of Finance. Japanese broad-
casters still make a neat markup on the re-sale of U.S.
shows to Japanese advertisers, but the situation has been
considerably improved (see also Vol. 17:16 p2), according
to McCarthy. One of his strongest diplomatic weapons
during his trips to Japan has been to remind Japanese buy-
ers that the U.S. has placed no restrictions or quotas on
shipments of Japanese-made transistor radios & cameras.
WBC, which is syndicating a 12-part Intertel documen-
tary series domestically, has scored 3 station sales in
addition to Westinghouse Bcstg.’s 5 o&o stations and the 51
NET outlets. The 60-min. series, result of an international
TV venture by Westinghouse, NET, Associated-Rediffusion,
CBC and Australian Bcstg. Commission, got under way last
week with “The Quiet War — South Viet-Nam,” produced
by A-R. Upcoming shows, to be telecast at 6-week intervals
(thus making it a 72-week series) include “The Heartbeat
of France” (A-R), “Britain in Transition” (WBC-NET),
“Where Is Cuba Going?” (CBC), “Living with a Giant”
(ABC) and “Africa on the Move” (WBC-NET). In the 3
markets where Westinghouse and NET both have stations
(San Francisco, Pittsburgh, Austin), both outlets will carry
the series. The 3 outside-Westinghouse-NET sales: KABC-
TV Los Angeles, WABC-TV N.Y., WFLA-TV Tampa.
Add syndication sales: Seven Arts has sold its 2nd
group of Warner Brothers post-1950 films in 16 markets to
date, with latest sales including WJAR-TV Providence,
WSB-TV Atlanta, KLRJ-TV Las Vegas, KSYD-TV Wichita
Falls . . . MCA-TV has scored 6 more sales for its 4 off-
network, 60-min. series, upping the total to over 50. New
sales include WXYZ-TV Detroit, WSJV Elkhart, KFDA-TV
Amarillo, KFYR-TV Bismarck, WBAP-TV Ft. Worth,
KTUL-TV Tulsa . . . Ziv-UA’s latest regional deal (with
Standard Oil of Texas) has upped the market total on
Ripcord to 78.
Filmways has opened new offices in London & Rome
“to service the company’s full-scale foreign operations &
activities which include TV commercials, industrials, pro-
grams and features.” Richard B. Sage, overseas production
head, will supervise the 2 European offices.
NBC Telesales, the network’s tape-commercial off-
shoot, has transferred its production facilities to N.Y.’s
RCA Building, following the recent leasing of NBC’s Col-
umbus Ave. studio to Videotape Productions (Vol. 17:23).
UAA has released a 32-picture package of post-1950
United Artists features to TV. Titled “The A-Okay’s from
UAA,” the package includes “Paris Holiday,” “Paths of
Glory,” “Alexander the Great,” and “12 Angry Men.”
People: Steven Kabourian has been named Transfilm-
Caravel production div. vp . . . Frank Reel, Ziv-UA vp for
[legal affairs, has been named to the new post of business-
affairs vp (which includes business and legal functions).
MGM-TV Plots 22 Projects for 1962-63: This company’s
record total of projects for next season will include 11 hour
& 11 half-hour shows, we are informed by MGM-TV vp
Robert Weitman. When asked if this meant 22 pilots
Weitman said, “We hope so,” indicating that the final tally
would depend on conversations with the networks.
This upsurge in activity undoubtedly results from the
studio’s encouraging picture for next season, when it will
have 4 network series — Dr. Kildare, Cain’s Hundred,
National Velvet and Father of the Bride.
It has also signed Project III Enterprises, formed by
Blake Edwards and ex-MCA vps Freddie Fields and David
Begelman, to create & produce 6 series with the studio
beginning in the 1962-63 season. Properties are now being
selected, and the unit will turn out three 60-min. and 3
half-hour series, with Edwards as exec, producer. (He is
the creator-producer of Peter Gunn.)
Fields said Project III will develop & produce live &
filmed TV series & specials, Broadway plays and movies,
and will operate independently as production consultant
& advisor to various artist-controlled corporations. Among
companies for which it will develop TV & movie properties
are Judy Garland’s King’s Row Ltd., Henry Fonda’s Top
Gun Inc., Polly Bergen’s Kam Productions, and Phil
Silvers’ Patrick Productions and Tranan Corp.
Networks
It’s S.R.O. at NBC for News: NBC-TV’s fall roster of
network-produced newscasts reached sell-out status last
week — representing gross billings “in excess of $27 mil-
lion.” What caused sales vp Don Durgin to post the sold-
out sign on the network’s news shows (although not on its
fall lineup of public-affairs specials & one-shots) was a
renewal of Chet Huntley Reporting by Mutual of Omaha,
Sun. 5:30-6 p.m. slot. Previous newscast purchases for the
1961-62 season have been: NBC News Day Report, Mon.-
Fri. 12:55-1 p.m. by General Mills; The Huntley-Brinkley
Report, Mon.-Fri. 6:45-7 p.m. by Texaco & R. J. Reynolds;
David Brinkley’s Journal, Wed. 10:30-11 p.m. by Douglas
Fir Plywood Assn. & Pittsburgh Plate Glass; Frank
McGee’s Here & Now, Fri. 10:30-11 p.m. for Gulf Oil.
* * *
NBC News achieved another distinction last week.
In a top-level decision, NBC decided to turn over the pro-
duction responsibility of the Dave Gar row ay -Today Show
— currently worth at least $7 million annually in billings —
to NBC News. The show had become a minor headache to
NBC in recent weeks; host Dave Garroway plans to leave
the show shortly, and the regular NBC program dept, has
so far failed to provide a satisfactory replacement (John
Daly was a strong contender). Taking over as a “tempor-
ary” host on the Today series will be John Chancellor,
NBC’s Moscow correspondent.
■
Another CBC Affiliate Wants Out: Unprecedented
move by CHCH-TV Hamilton last month to free itself of its
CBC network ties (Vol. 17:22 pl3) was followed last week
by CJSS-TV Cornwall, Ont. BBG will hold hearings June 20
on the applications of the 2 stations for permission to quit
CBC. In Toronto, Spencer Caldwell, pres, of the indepen-
dent CTV Television Network, said CJSS-TV wants to join
his network. Also slated for BBG’s June 20 hearing:
Application by radio CKNW New Westminster, B.C. Pres.
Frank A. Griffiths, on behalf of a company to be formed,
to purchase for approximately $1 million radio CJOB from
Black Bcstg., Winnipeg.
16
JUNE 19, 1961
ABC-TV Plans $2 Million West Coast Expansion: A
major remodeling of a production sound stage at the net-
work’s TV Center in Hollywood will be completed by fall.
In addition, a new administration building will be built by
early 1962, according to James G. Riddell, Western div. vp,
and Frank L. Marx, engineering vp. The 10,000-square-foot
sound stage, largest in Hollywood, is being modernized.
NETWORK SALES ACTIVITY
ABC-TV
Daytime programming, Mon.-Fri., part. eff. July 7, 10, 11,
13, & Oct. 9.
Lehn & Fink (Ted Bates)
Johnson & Johnson (Young & Rubicam)
Calgon (Ketchum, MacLeod & Grove)
Lehn & Fink (GMM&B)
Armour (Foote, Cone & Belding)
Steve Allen Show, Wed. 7:30-8:30 p.m., part. eff. Sept. 27.
Brillo Mfg. (J. Walter Thompson)
Consolidated Cigar (EWR&R)
Maybelline (Post & Morr)
Pepsi Cola (BBDO)
Follow the Sun, Sun. 7:30-8:30 p.m., co-sponsorship eff. fall.
Kaiser Industries (Young & Rubicam)
Liggett & Myers (McCann-Erickson)
Ichabod and Me, Tue. 9-9:30 p.m., co-sponsorship eff. fall.
Quaker Oats (J. Walter Thompson)
CBS-TV
Father Knows Best, Tue. 8-8:30 p.m., part. eff. July 25.
Warner-Lambert (Lambert & Feasley)
Pro Football, Sat. Sept. 23, 10 a.m.-conclusion, parts.
Ford Motor ( J. Walter Thompson)
The Investigator, Thu. 9-10 p.m., Frontier Circus, Thu. 7:30-
8:30 p.m., part. eff. Oct. 5.
Vick Chemical (Morse International)
P.G.A. Tournament, Sun. July 30, 4:30-6 p.m., parts.
Wilson Sporting Goods (Campbell-Mithun)
Renault (Kudner)
William-Dickie (Fuller, Smith & Ross)
Daytime Programming, Mon.-Fri., Thu., part. eff. July 3 & 6.
Chesebrough-Ponds (Compton)
Daytime Programming, Sat., part. eff. Sept. 6.
Ideal Toy (Grey)
NBC-TV
Car 54, Where Are You?, Sun. 8:30-9 p.m., full, eff. Sept.17.
Procter & Gamble (Leo Burnett)
Daytime programming, Mon.-Fri., participations eff. June.
Green Giant (Leo Burnett)
Thriller, Mon. 10-11 p.m., Laramie, Tue. 7:30-8:30 p.m.,
Outlaws, Thu. 7:30-8:30 p.m., Robert Taylor’s
Detectives, Fri. 8:30-9:30 p.m., Cain’s Hun-
dred, Tue. 10-11 p.m., part. eff. Sept.
Block Drug (Gray)
Thriller, Mon. 10-11 p.m., participations eff. Sept.
Union Carbide (William Esty)
Michael Shayne, Fri. 10-11 p.m., Laramie, Tue. 7:30-8:30
p.m., Outlaws, Thu. 7:30-8:30 p.m., part. eff.
July. Walt Disney Productions (Direct)
Michael Shayne, Fri. 10-11 p.m., participations eff. July.
Lanolin Plus (Daniel & Charles)
Shirley Temple’s Storybook, Sun. 7-8 p.m., part. eff. August.
Binney & Smith (Chirurg & Cairns)
Sound of the 60’s, Mon. Oct. 9, 10-11 p.m., full-sponsorship.
W estinghouse (McCann-Erickson)
Television. Digest
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Annually— Spring Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Herbert S. Schlosser named NBC-TV talent &
program administration dir. following the closing of Cal.
National Productions (Vol. 17:23 p6), where he was vp-gen.
mgr. . . .Carl Lindemann Jr., CNP programs vp, named
special projects vp, NBC News. He’ll supervise the Today
Show (see story p. 15).
Eugene N. Aleinikoff, NET business & legal affairs dir.,
promoted to new post of gen. counsel . . . Toby David,
CKLW-TV & CKLW Windsor-Detroit personality, named
program consultant to Hathaway Watson, bcstg. vp, RKO
General.
Lawrence H. (Bud) Rogers, Taft Bcstg. vp, named a
director of the company . . . Johnston F. Northrup, ex-
Corinthian Bcstg. Corp., named a vp, EBS Development
Corp. . . . S. Ramsay Lees, ex-BBDO, Toronto, joins the
programming div. of Canada’s CTV Network . . . Henry F.
Hines resigns as ad & promotion dir., WBAL-TV & WBAL
Baltimore to study for Holy Orders of the Episcopal
Church . . . Bob Belmar named news dir., WCHU, Cham-
paign-Urbana, 111.
J. Leonard Reinsch, exec. dir. of WSB-TV & WSB
Atlanta and President Kennedy’s TV advisor, and Jonathan
Daniels, editor of Raleigh, N.C. News & Observer, nom-
inated to U.S. Advisory Commission on Information, by the
President . . . Warren D. Quenstedt, Washington communi-
cations lawyer (Smith, Hennessey & McDonald), tapped by
President Kennedy for appointment as deputy administra-
tor of National Capital Transportation Agency at $18,500
salary . . . Milton J. Shapp, Jerrold Electronics pres., named
a member of Commerce Secy. Hodges National Public
Advisory Committee on Area Redevelopment headed by
NAB Pres. LeRoy Collins . . . John F. White, NET pres.,
awarded honorary degree by alma mater Lawrence College.
Obituary
Chester H. Lang, 68, who retired 6 years ago as PR vp
of GE, died June 15 in Schenectady of a heart attack.
Having started with the company in 1919, he became mgr.
of advertising & sales promotion in 1932. After World War
TI, he directed the pioneering ETV activities of WRGB.
T. W. Duvall, 67, pres, of Springfield Newspapers Inc.,
major stockholder of KVTV & KGBX Springfield, Mo., died
June 14 in an automobile collision near Springfield. Sur-
vivors include his wife and 2 daughters.
i
VOL. 17: No. 2S
17
• • • •
MANUFACTURING, DISTRIBUTION, FINANCE
BONDED TUBES TAKE OVER 23-IN. MARKET: Coming's bonded-on implosion shield
has solidified its hold on the 23-in. market in the new 1962 lines. Other approaches to picture-tube safety
plates are still in the running, however — and the 19-in. field can be anybody's game in 1963. Most tube
& set makers are still willing to consider any practical new method which can be used on 23-in. tubes.
Here's how the battle over implosion shields stands now:
Corning bonded shield is becoming almost universal in most 1962 lines of 23-in. sets. There are
still major exceptions, however. Magnavox continues to use flat external glass, tipping the chassis 2 degrees
downward to eliminate reflections; Motorola is expected to make only minimal use of bonded tubes in its new
line, to be shown in Chicago next week.
In 19-in. lines, bonded glass hasn't caught on, although a few manufacturers are using it. Most popu-
lar are various versions of external safety plates — glass or plastic. Corning hasn't given up this market, how-
ever, and you can expect big drive for it now that position of 23-in. bond has been solidified. Recent reduction
in price of Dow resin, used to bond Corning cap to tube, is making process more palatable to tube makers, and
Corning is now analyzing set makers' resistance to 19 -in. bonded tubes.
Pittsburgh Plate Glass's improved process for bonding grey glass to faceplates (Vol. 17:5 pi 5) is
being used by RCA on its color tubes for deluxe sets (RCA & other manufacturers). It's said that the tube is
such an improvement over old flat-glass system that changeover may be made across the board for 1963
color models. (Corning makes no "cap" for 21-in. round color tubes.)
First manufacturer to use Pittsburgh bonded tube in b!ack-&-white sets may be Setchell Carlson Inc.,
Minneapolis, which is understood to be planning to put it in 19-in. set. National Video Co. recently made test
run of 1,200 Pittsburgh bonded tubes — about half 23-in. & half 19-in. — and officials say process appears to be
"competitive" in price with Corning method, at least in 19-in. size. National Video is planning 2nd test run.
Sylvania and other tube makers also are evaluating Pittsburgh method. Sylvania, incidentally,
already offers line of industrial & military cathode-ray tubes using Pittsburgh bonded implosion plates.
DuPont's bonded Mylar polyester film process (Vol. 16:52 pl6) is undergoing scrutiny & testing by tube
manufacturers, too — but isn't ready yet for commercial use. Tests are being conducted in tube plants and at
Comet Industries, Chicago, manufacturer of drape-forming equipment used to affix Mylar shields to tubes. It's
understood several improvements in the film are in the works by duPont and by Lassiter Co., which makes
the tube shield material (in rolls) from duPont Mylar. There's optimism that improvements in materials &
production techniques may make this lightweight approach particularly applicable to portable sets.
Another system, the dry-seal method, which uses plastic gasket to separate tube from curved safety
glass (Vol. 16:48 pl4), will be used in 1962 sets by Motorola and Wells-Gardner, we understand. Gasket seals
are manufactured by Conneaut Rubber & Plastic Co., Conneaut, Ohio.
There's an entirely new system on the horizon, and tube makers are anxious to get a look at it.
Developed by Philips, the Dutch electronics giant, little is known about it in this country. It's understood to
involve use of a molded plastic safety plate, held in place by a steel band. We'll give you details soon.
To sum up — here's how things look for 1962: Corning caps on vast majority of 23-in. tubes; external
glass on most 19s; Pittsburgh caps on some color tubes. For 1963 models, our guess is that bonding will spread
in big way to 19-in. tubes — with Corning & Pittsburgh perhaps sharing this market, and Mylar and other bonded
plastic approaches given only an outside chance of showing up by then. Whether Pittsburgh process can
make inroads on Coming's buttoned-up 23-in. market seems to depend largely on economics of production.
18
JUNE 19, 1961
FM STEREO TABLE MODELS READY: First complete line of FM stereo table models was
shown to distributors last week and is due for delivery beginning this week. It was Granco's completely new
series, premiered at Emerson's N.Y. distributor meeting. Also last week, Symphonic showed its line of AM-FM-
stereo combinations, all including built-in multiplex — the first line shown to date with FM stereo priced inboard.
A 3rd FM station was poised to begin stereocasting at press time, meanwhile — WKFM Chicago, having
received FCC type approval June 15 for the stereocasting equipment made for it by Sherwood Electronic Labs.
WKFM will be the first station to stereocast while also broadcasting background music on an FM subcarrier.
It plans to program in stereo 3-4 hours daily, was due to start over the weekend. Thus Chicago now has 2 FM
stereo outlets — Zenith's WEFM having gone on air June 1. Also starting June 1 was GE's WGFM Schenectady.
Stereo adapters are scarce in Chicago — even big dealers have very few on hand, and they're
unwilling to part with them, since they're needed for demonstrations. Now on market in Chicago are token
quantities of component hi-fi adapters by Scott and by Crosby. Due today (June 19) is Fisher's adapter, to
be followed this week by Sherwood's. Granco's sets begin going to distributors this week, and presumably
Chicago will be a No. 1 target.
Granco's FM stereo table-model line features "convertible" approach. Customer can buy mono FM
set for as little as $29.95, later add matching "stereo companion" with stereo decoder & complete audio channel,
easily connected to master set by plug-in cable. The pair of units also will play monaurally, using both
amplifiers & speakers. Granco's sets are priced at $29.95 & $39.95 (AM-FM) for use with $19.95 companion;
units with AFC at $39.95 & $49.95 (AM-FM) with $29.95 companion; and $59.95 (AM-FM) with $34.95 companion;
even a stereo FM-AM clock radio at $49.95 (companion $19.95).
Piece de resistance in Granco table-model line is complete AM-FM stereo radio in wood cabinet. The
$99 set is 19-in. wide, has speakers mounted at both ends. For greater separation, either or both speakers (with
baffles) may be pulled out and placed as far as 6 ft. from cabinet, to which they're connected by cable. Set
has jacks for 2 additional speakers, which may be used to supplement regular speakers or placed in another
room for 2-room stereo. Phono jack accommodates stereo changer to make unit a combination.
"Stereo is the greatest advance in radio since the beginning of radio," Emerson Pres. Benjamin
Abrams told distributors, as he accepted the "one-millionth Granco radio" from Granco Pres. Henry Fogel.
He said Emerson plans to exercise its option to buy controlling interest in Granco soon, and will operate the
company as a subsidiary. Abrams scored manufacturers who urged public to "wait for stereo." He said: "The
important thing is when are they going to deliver? Granco is ready to deliver now."
Emerson & Du Mont AM-FM-phono consoles are adaptable to FM stereo with the addition of a self-
powered adapter, to be available at $29.95 in August.
• • • •
Scorning the adapter approach, Symphonic last week showed Eastern distributors a series of AM-FM-
stereo-phono consoles which will be sold with multiplex built-in. Consoles which include FM stereo are priced
at $189.95, $229.95, $269.95 & $329.95, although Symphonic's basic line starts with stereo phono console (without
radio) at new low of $99.95.
[For details of new lines — Emerson, Du Mont, Symphonic, GE phonos & radios, — see story on p. 20.]
TV-RADIO PRODUCTION: EIA statistics for week ended June 9 (23rd week of 1961):
June 3-9 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 124,307 88,746 99,432 2,394,841 2,649,594
Total radio 322,858 281,120 316,421 6,502,868 7,549,335
auto radio 101,224 108,842 123,364 2,064,076 2,956,762
RCA & AFTE Settle on 3- Year Pact: After a short-
lived midnight-to-5 a.m. strike June 16 at 4 Philadelphia-
area RCA plants, the company and the American Federa-
tion of Technical Engineers settled their differences with
a new 3-year contract. The pact covers some 1,750 drafts-
men, designers and technicians at plants in Camden,
Moorestown and Pennsauken, N.J. and Croydon, Pa. Sim-
ilar to the RCA agreement signed June 4 with IUE (Vol.
17:24 pl8), the AFTE pact provides for an immediate
wage boost, 2 %% increases in 1962 & 1963.
NBC Slates Color Seminar for Set Makers: EIA
officers and 20 TV-set manufacturers have been invited by
NBC to a special presentation on network color plans this
week (June 21) at Chicago’s Kungsholm Restaurant
Theater. Network sales vp Don Durgin will MC the presen-
tation. The invitees: Admiral, Andrea, Emerson-Du Mont,
GE, Hallicrafters, Magnavox, Motorola, Muntz, Olympic,
Pacific Mercury, Packard Bell, Philco, RCA, Setchell-
Carlson, Sylvania, Trav-Ler, Warwick, Wells-Gardner,
Westinghouse, Zenith.
VOL. 17: Nn. 25
19
APRIL SALES NEAR RECORD: Upbeat TV business (Vol.
17 :24 pl5) was officially reflected last week as EIA re-
leased April retail sales figures. The unit sales total for
April 1961 — 378,275 sets — has been exceeded only once
before in any April. This occurred in April 1955, when
411,748 TVs were sold. In that record year, a total of
7,421,084 sets were sold at retail.
April traditionally is the year’s slowest month for re-
tail TV sales — historically only 5.1% of the entire year’s
TV sets are sold in April. While this year’s April sales
showed increases from previous Aprils, they nevertheless
reflected the customary drop from March.
While both TV & radio sales were up in April over
April 1960, comparisons with the more “normal” year of
1959 may have more meaning (1960 was atypical, busi-
ness having been exceptionally good during the first half
and poor during the 2nd) :
For the month of April 1961, retail TV sales were up
8% over April 1960, but they were 40% above April 1959.
Radio sales, 10% higher than the April 1960 figure, topped
April 1959 sales by 55%. For the first 4 months of 1960,
TV retail sales were running 10% behind 1960’s pace, but
7% ahead of the comparable 1959 period. Radio sales for
1961’s first 4 months were 3% ahead of 1960 and 30%
ahead of 1959.
The EIA data on TV-radio retail sales & production,
with 1960 comparisons:
TELEVISION
Total Production Uhf Production Retail Sales
Month 1961 1960 1961 1960 1961 1960
January 367,935 526,494 25,270 50,119 399,791 590,867
February 444,418 503,453 24,514 43,537 452,282 507,673
March 497,458 549,500 21,450 45,411 530,105 501,829
April 405,808 422,551 19,095 39,240 378,275 351,214
TOTAL 1,715,619 2.001,998 90,409 178,307 1,760,453 1,951,583
RADIO
Auto Radio Retail Sales
Total Production Production (excl. auto)
Month 1961 1960 1961 1960 1961 1960
January .... 1,090,073 1,355,788 387,136 632,461 580,680 803,388
February .... 1,115,029 1,442,368 307,973 596,872 666,228 611,479
March 1,384,052 1,667,550 384,227 633,761 853,821 664,441
April 1,124,924 1,230,323 376,570 399,963 603,489 547,839
TOTAL .. 4,714,078 5,096,029 1,454,906 2,263,057 2,704,218 2,627,147
FM radio production (1960 figures in parentheses) : Jan. 50,421
(33,816), Feb. 41,357 (56,515), March 75,044 (83,127), April 51,260
(68,196). Four-month total: 218,082 (260,960).
* * *
Phono Sales Up, Too: Retail sales of phonographs were
on the upgrade in April, showing an increase over the com-
parable 1960 month for the first time this year. April
1961 phono sales were 23% greater than those of April
1960 and 13 ’/c gi eatei than A.pnl 1959. Retail phono sales
for the first 4 months of this year, however, continued to
lag behind both 1960 & 1959 — 23% lower than the 1960
figure and 14% below 1959.
Here is the phono factory & retail sales picture for
1961’s first 4 months, based on EIA figures:
PHONO FACTORY SALES
1961 1960
Month Mono Stereo Total Mono Stereo Total
January 80,366 211,383 291,749 118,400 341,329 459,729
February 50,710 204,638 255,348 92,649 324,666 417,315
March 62,398 227,469 289,865 63,264 242,523 305,787
April 63,074 152,974 206,048 30,962 142,409 173,371
TOTAL 246,546 796,464 1,043,010 305,275 1,050,927 1,356,202
PHONO RETAIL SALES
1961 1960
Month Mono Stereo Total Mono Stereo Total
January 105,753 271,124 376,877 150,688 368,964 519,652
February 61,646 255.722 287,368 102,063 347,860 448,128
March 64,138 237,537 301,675 61,249 249,497 310,746
April 66,312 182,773 239,085 41,503 152,141 193,644
TOTAL 287,849 917,156 1,205,005 356,629 1,117,337 1.473,965
Picture & Receiving Tube Sales: April factory sales of
both picture & receiving tubes dwindled sharply both in
units & dollar volume from the preceding month, EIA
reported last week. Compared with April 1960, TV picture
tubes gained slightly in unit sales & dollar volume, but
receiving tubes declined in both categories. April picture-
tube sales totaled 722,110 units valued at $14,293,375 —
compared with 707,252 units at $13,782,769 a year earlier.
For year to date, units & dollar volume ran ahead of the
pace set in 1960’s first 4 months. April receiving-tube sales
totaled 28,687,000 units at $24,392,000 — down from 29,737,-
000 units at $25,759,000 in April 1960. For 1961’s first 4
months, dollars & units trailed 1960’s Jan.-April volume.
Here ai'e EIA’s tabulations:
Picture Tubes Receiving Tubes
Units Dollars Units Dollars
January 707,833 $14,430,602 26,343,000 $22,227,000
February 728,989 14,395,981 25,803,000 21,865,000
March 936,098 18,725,011 36,635,000 30,719,000
April 722,110 14,293,375 28,687,000 24,392,000
Jan.-Apr. 1961 3,095,030 $61,844,969 117,468,000 $99,203,000
Jan.-Apr. 1960 3,038,110 59,763,960 130,154,000 111,772,000
* * *
Canadian TV Sales to Dealers: April sales of TVs
declined sharply to 15,969 units from the preceding month’s
25,310 and April 1960’s 20,777, EIA of Canada reported last
week — but the April 1961 figures do not include the sales of
an unidentified manufacturer who resigned from EIAC at
month’s end. Total sales for 1961’s first 4 months tallied
93,864 units — compared with 100,578 in Jan.-Apr. 1960.
The 4-month breakdown (1960 figures in parentheses):
Portables, 19,041 (19,527); table models, 16,847 (19,572);
consoles, 52,170 (56,945); combinations, 5,788 (4,534). For
April (vs. April 1960): Portables, 4,146 (6,166); table
models, 2,869 (3,578); consoles, 8,064 (10,293); combina-
tions, 890 (740).
New-Line TV Orders High: Two TV manufacturers last
week reported record-breaking orders for 1962 merchandise
at their recent summer conventions, and 2 more have
reported substantial improvements over last year.
Zenith Sales Corp. Pres. Leonard C. Truesdell an-
nounced all-time high orders by distributors at Zenith’s
convention. “Shipments of Zenith products to distributors
for June are expected to be the largest for any June in
Zenith history,” he said, “and we have over-sold scheduled
production through the month of August.” The record
orders don’t include 2 new lines of products which will be
introduced later in the year — color TV & FM stereo.
Truesdell added that sales by Zenith distributors to
dealers have established records for March, April & May,
and, as a result, Zenith distributor inventories are 25%
lower than a year ago.
Packard Bell reported 2 records as a result of its
recent convention — a 10% increase over 1960 in orders and
a 45% increase in the number of dealers sold — setting new
marks in both departments. “I attribute it basically to the
fact that we have had the most drastic design changes in
history,” Packard Bell Sales Corp. Pres. Richard D. Sharp
told us, “while the bulk of the industry has gone only to
minor innovations.”
Philco distributors ordered 44% more TVs than in 1960
and 35% more than in 1959 at the company’s recent
Atlantic City convention, Pres. James M. Skinner Jr. said
last week. Stereo & radio orders were also up substantially,
he added.
Admiral has previously reported that its convention
orders this year topped last year (Vol. 17:22 p!9).
211
JUNE 19. I9fil
More about
NEW TV & STEREO LINES: Emerson introduced its short
(17-model) TV line to distributors in N.Y. with the
rather remarkable announcement by Pres. Benjamin
Abrams that the lowest-priced set in the line will carry
a list price of $178. This is $50 higher than the 17-in.
leader introduced just a year ago at $128. Abrams
promised, however, that there will be better discounts
all along the line, pledged that Emerson will have no
part of “no-profit portables” listing at $159-$169.
Emerson’s 23-in. table models start at $198, consoles
at $258. The entire line is transformer-powered. Remote-
control prices have been reduced, so that the differential is
now $55-$60 vs. $75 last year. The $178 leader portable is
equipped with 3-hour timer and personal listening jack for
earphone or pillow speaker. This year’s line features 4
TV-stereo-radio combinations at $299-$568, down from last
year’s $328-$598. There is one color set in the line, at $750.
Emerson’s phono line features portables from $19.88 to
$168 (with AM-FM). It has 3 consoles (all with FM-AM)
at $128, $178 & $228, adaptable to multiplex for $29. High-
lighting the radio line is a new 8-transistor vest-pocket
radio at $29.88.
* * *
Du Mont’s new line starts with a portable ($189.95) for
the first time since Emerson took over the Du Mont brand.
A new color set has been added, for a total of 3 (all at
$795). With carry-overs from last year, there are now four
27-in. sets, one new one at $475 having been dropped in.
Three new series of 23-in. sets — consoles from $300 to $350,
lowboys from $380 to $395 and TV-AM-FM-phono combos
from $750 to $795 have been added.
A new “automatic brightness contrast control”
(“ABC”) is featured in all new 23- & 27-in. sets. Similar
to the feature in Magnavox & RCA sets, this adjusts
brightness & contrast automatically to room light by use
of a light-sensitive element mounted below the screen.
* * *
GE’s phono line, due to debut this week at the Inter-
national Home Furnishings Market in Chicago, has in-
creased furniture emphasis and a new type of stereo
balance control. Termed “the most complete ever marketed
by GE,” it is composed of 14 models, each with optional
AM-FM (stereo-convertible) tuner, ranging from $159 to
$600.
Most unusual model in the line is a stereo combination
which can be mounted on the wall. The cabinet is 30-in.
wide, 20-in. high, 16-in. deep. It can also be mounted on a
bench, bookcase or table, or can be purchased with legs.
Portable phonos (7 new models) range from $29.95 to a
$169.95 model with self-storing detachable legs. Some
models feature new vinyl-clad steel cases and space-saving
“drop-down” changers.
GE also announced 12 new radios, including the indus-
try’s first plug-in transistor clock radio ($39.95 & $49.95)
and GE’s first FM-AM transistor portable (no list price
given). List prices of radios ranges from $14.95 to $125.
* * *
Symphonic introduced a new shorter phono line last
week with portables from $19.95 to $199.95, consoles from
$99.95 to $349.95, with most prices lower than last year.
Some deluxe stereo portables are equipped with jacks for
extra speakers to provide 2-room stereo.
All Symphonic AM-FM-stereo units will be delivered
completely equipped for stereo-FM reception— no adapter
will be required (see p. 18). The $199.95 top-of-the-line
portable phono will include an AM-FM-multiplex tuner.
Symphonic’s console line begins at a surprisingy low
$99.95 for phono only, with other basic phono-only models
at $129.95, $179.95 & $239.95. The same units with AM-FM
multiplex tuners run $90-$100 higher. Two combinations
with AM tuner are priced at $129.95 & $159.95.
* * *
Zenith has introduced a shirt-pocket radio at $26.95 —
a new low — “to counter Japanese competition as well as
low-priced sets that are being offered by some American
manufacturers.”
“Flat Speaker” Progress: Developmental models of a
wafer-thin speaker system mounted in a picture frame
were displayed by Emerson last week at its distributor
convention in N.Y. In a progress report on the “Isophase”
speaker, developed by Emerson, Israel’s Weizmann Insti-
tute and France’s CSF (Vol. 16:25 pl8), Emerson Pres.
Benjamin Abrams said': “We have completed development
& pre-production on 2 types of tweeters which could be
released for production immediately ... In the course of
our research on the woofers this year, we have discovered
a new principle for which we are now applying for a new
patent. This new invention should permit us to devise
speakers & enclosures which could reduce the size of en-
closures now on the market by approximately two-thirds,
and yet produce sound which will be superior to the type
of speakers now available.” The speakers demonstrated
were approximately three-eighths of an inch thick.
Stereo Disc Compatibility: Most stereo records can
supply satisfactory monophonic as well as stereo FM pro-
gram material, the Record Industry Assn, of America has
reported. Rebutting the contention that the quality of
monophonic FM listening will be impaired by the use of
stereo discs on FM, RIAA Engineering Committee Chmn.
E. H. Uecke said: “The standards for stereophonic records
formulated by the RIAA provide not only the optimum
stereophonic quality but also the best monophonic quality
possible by summation of left & right signals, where such
compatibility does not deteriorate the stereo effect.” He
quoted the final report by the National Stereophonic Radio
Committee which indicated that 75% of all stereo record-
ings were acceptable for both stereo & mono broadcasts.
“Are You an Independent Dealer or a Puppet?” This
question headlines a full-page trade ad by Transistor World
Corp., U.S. representative for Toshiba radios. The text
says, in part: “It is no trade secret that many manufac-
turers have attempted to increase their share of the [trans-
istor-radio] market by advertising reduced prices to the
consumer without making equitable reductions in dealer
cost . . . Dealers not in the key-account category enjoying
special concessions have to all purposes become non-profit
retail outlets for manufacturers.” Illustrating Toshiba’s
“stay-in-business profit margin,” the ad compares 6-trans-
istor prices of “Brand X” and Toshiba. Brand X lists at
$19.95 (radio only), costs dealer $15.95, resulting in a 20%
profit margin. Toshiba’s list is given at $24.95 (with bat-
teries, earphone, case), dealer cost $13.75, profit 45%.
Kierulff Affiliates with Dueommun: Kierulff Elec-
tronics Inc. of Los Angeles has become a wholly owned
electronics division of Dueommun Metals & Supply Co.,
Los Angeles marketing organization. Kieruff name & man-
agement will be unchanged.
FCC Buys RCA Sets: A $22,095 contract for 125 uhf-
vhf receivers, 10 of them color, has been awarded to RCA
Sales Corp. by FCC for its N.Y. uhf test.
VOL. 17: No. 25
21
GOVT. THREATENS TO SPLIT GE: The Justice Dept, has
warned GE that it may go to court in an attempt to
dismember the electrical giant. This new chapter in
the electrical price-fixing conspiracy (Vol. 17 :7 pl8)
stems from GE’s refusal to sign a consent decree that
would settle out of court the govt.’s pending civil suit
against 5 convicted concerns.
Four of GE’s fellow defendants signed the decree by
the June 15 deadline: Westinghouse, Federal Pacific Elec-
tric, Allis-Chalmers and I-T-E Circuit Breakers. (Similar
decrees are now being prepared for others among the total
29 companies convicted of price fixing.)
GE is balking at a major provision in the decree that
would bar it from selling its products at “unreasonably
low” prices that might quash competition from smaller
companies. The provision, GE declared, would in effect
“create a govt.-sponsored price-support program in the
electrical industry.”
Explaining its refusal to sign, GE stated: “The com-
pany is prepared to consent to a decree which has as its
purpose the preservation of vigorous competition. The
provisions proposed by the govt, will not sei’ve this purpose
but, in fact, will limit competition.”
The decree would prevent signatories from “selling at
unreasonably low prices with the purpose or intent, or
where the effect is, or where there is a reasonable proba-
bility that the effect will be, substantially to injure, sup-
press or stifle competition or tend to create a monopoly.”
Prior to the June 15 deadline, GE reported that it had
been warned by Assistant Attorney General Lee Loevinger
that the Justice Dept, was considering divestment pro-
ceedings against the company unless it complied with the
consent decree. Because of GE’s “dominant” position in
the industry, he reportedly advised company attorneys, the
only “effective” way to prevent recurrence of the price-
fixing conspiracy “might be to break up GE into a couple
of smaller companies.”
Westinghouse, which signed the order, noted that it
“contains many tough & stringent provisions,” but decided
that “it was in the best interests of the company and its
stockholders to accept the decree.” (For Congressional
interest in the price-fixing conspiracy, see p. 2.)
Mergers & Acquisitions: International Rectifier has
agreed to purchase for $2 million the Industrial Research
Labs Division of Honolulu Oil. The acquisition is subject
to approval of Honolulu’s stockholders. The division pro-
duces bimetalic extruder cylinders for the plastics & rubber
industries • American Electronics has sold its Ground
Support Division at El Monte, Cal. to Astro-Science Corp.,
Los Angeles, for about $1 million cash • Precision Radio
Instruments, Los Angeles maker of hi-fi equipment & rec-
ords, has acquired for undisclosed stock & cash Allied Mfg.,
producer of custom records.
Texas Instruments’ Thermoelectric Unit: An 8-watt
power generator that has no moving parts and operates
from natural gas, propane or butane is now commercially
available for industrial applications. TI expects that initial
uses will be for operation of valves on transmission lines.
It weighs 65 pounds, measures 12 in. wide & 17 in. high.
First FM-Stereo Commercials: Two-channel commer-
cials have been recorded on stereo tape by H. H. Scott Inc.,
manufacturer of component hi-fi equipment, for use on
stereocasting FM stations. First use of the commercial is
scheduled to be on WKFM Chicago.
Trade Personals: William E. Davidson, former gen. mgr.
of the photo lamp dept., named gen. mgr. of GE’s TV
receiver dept.; Hershner Cross, who heads GE’s Radio &
TV div., has been also acting as head of the TV receiver
dept, since the death of Herbert Riegelman in March.
Charles M. Mooney elected vp, ITT’s U.S. defense
group, succeeding Adm. Ellery W. Stone, who continues as
vp & dir. of the parent corp., and as asst, to the pres, as
well as chmn., ITT’s American Cable and Radio Corp.
Arthur E. Davis promoted from vp-treas. to exec, vp-
treas., Allied Radio Corp., Alfred W. Preskill vp-gen. mgr.
Manuel E. Haskins Jr. appointed mgr., management
science, RCA’s electronic data-processing div. . . . Theodore
R. Swenson, ex-Sylvania, named distributor sales mgr.,
Eitel-McCullough . . . Bernard R. McCarthy named district
sales mgr., Sylvania semiconductor div. . . . William A.
MacDonald, Hazeltine Corp. chmn., named a director of
Western Union.
Westinghouse Awards Scholarships: Ten high-school
seniors who plan to major in engineering or the physical
sciences have been awarded 4-year, $4,800 George West-
inghouse scholarships to Carnegie Institute of Technology.
The new awards increase to 242 the number of aspiring
engineers & scientists who have been aided by the West-
inghouse scholarship program since its inception in 1938.
Educational FM Stereo Coming: In a few weeks, FCC
will formalize rules for stereo multiplexing by non-com-
mercial educational FM stations. The technical specifica-
tions will be the same as for commercial stations. The
present rules apply to commercial outlets only. Several
educational stations — including WGBH Boston, which
broadcasts live Boston Symphony concerts, and Fordham
U.’s WFUV-FM N.Y. have contacted the Commission and
are anxiously awaiting the new educational rules so they
can prepare for stereocasting.
Syl vania’s TV-Brightening Phosphor: The company’s
Chemical & Metallurgical Div. has developed a new phos-
phor, CR408, which improves the brightness of TV picture
tubes by 10% over other commercially available phosphors,
according to product sales mgr. David E. Lundy. The
phosphor can be produced in a range of particle sizes &
colors required by tube makers.
Welbilt Shows Thermoelectric Refrigerator: Appliance
manufacturer demonstrated in N.Y. recently the prototype
of a l%-cu.-ft. thermoelectric unit which it plans to produce
in quantity next year. Chmn. Alexander P. Hirsch said the
refrigerator would be priced at approximately $150, “com-
petitive” with conventional refrigerators of the same size.
Foreign
Russian TV Progress : The number of TV transmitters
(studio centers and repeaters) in the Russian Federation
(the largest of the 15 republics of the USSR) will increase
from today’s 160 to more than 400 by the end of the 7-year
plan in 1965, Sovietskaya Rossiya reports. Among the
major activities now under way is the construction of a
TV network in Siberia “on the initiative of local public
organizations.” Concluded the Russian publication : “Our
TV network now covers 56 regions of the Federation, and
the number of viewers could increase to 50 million if there
were enough TV sets available. Unfortunately, the output
of these sets lags considerably behind the rate of TV net-
work development.”
22
JUNE 19, 1961
Auxiliary Services
H&B Shovels Out for More CATV: H&B American Corp.
has sold its interest in Quick-way Truck Shovel Co. to
Universal Marion Corp. in order to use the funds for
purchase of additional CATV systems. Chmn. David E.
Bright said last week that the move was part of a policy of
divesting H&B of all interests not connected with CATV.
Acquisition of CATV systems in the U.S. & Canada
for an aggregate cash consideration of $4 million will be
announced periodically in the next few months (Vol. 17:24
p7). Purchase agreements on the properties have been
signed, and the expenditure brings H&B’s CATV commit-
ments to more than $9 million — making it the nation’s
largest CATV owner & operator, said Bright. Operations
are presently in 20 cities from coast to coast. H&B CATV
purchases are made via its subsidiary, Transcontinent
Communications Systems Inc.
* * *
CATV Sales: Daniels & Associates reports 3 CATV
sales negotiated, prices of none disclosed: Community TV
System Inc., in Cisco & Eastland, Tex., to Jack R. Crosby,
owner of a system in Del Rio, Tex.; TV Transmission Inc.,
Martinez, Cal., to Casper, Wyo. oilman N. K. Harris.
Daniels notes that it has negotiated sales totaling $9,065,-
500 during the last 3 years.
Down to the Sea in Sponsorships: The advertiser’s
dream of a “captive audience” is approaching reality,
thanks to Fremantle International, syndication firm spe-
cializing in foreign TV sales. Fremantle recently sold the
“foreign nautical rights” of the Filmaster-produced The
Beachcomber series to a British concern called Programme
Exchange Ltd. PEL, in turn, sold the show to the Penin-
sular & Orient Lines, which operates a pair of big new
liners on the England-to-Australia run. The show, along
with others from PEL, will be piped over the liners’ closed-
circuit TV systems. Commercial policy will be participa-
tions, sold by PEL, and the product list will feature those
readily obtainable on the ships or at next ports of call.
Just how a pale-green passenger might react to an inside-
your-stomach pill commercial or a spot for peanut butter
when one of the P&O liners is battering through a brisk
gale in the Bay of Biscay or rolling in the Indian Ocean is
something on which audience research is not yet available.
Eidophor Projectors in Production: Last week’s story
(p7) that Ciba had used Eidophor projectors “for nearly 2
years” referred only to the single prototype model that has
been used for medical TV, not to the individual units which
will be used in TNT’s nationwide network. New Eidophor
projectors are now being manufactured to TNT’s order by
Gretag Ltd., Ciba’s electronic subsidiary at Zurich, Switz.
Translator “Reviews” Sought: NAB’s staff has been
instructed by the TV Board to seek FCC reviews “of the
public interest considerations” involved when translator
stations are licensed in regular TV stations’ coverage areas.
The staff was told to intervene “when appropriate &
advisable” in cases where translators would have the same
impact on existing stations as community-antenna systems.
Vhf & Uhf Translator Starts: K<^4AC, Imlay, Nev.
began repeating KOLO-TV Reno on May 26 • K73AU,
K75AV & K83AO Wellington & Dodson, Tex. began tests
with KGNC-TV, KVII & KFDA-TV Amarillo on May 31 •
K82AN Carroll, la. began repeating WHO-TV Des Moines
on June 8.
Educational Television
ETV Prospects Brighten: Long-stalled federal-aid-to-ETV
legislation in the House finally is moving toward a floor
vote. Endorsed by the Commerce Communications Subcom-
mittee following off-&-on hearings, a modified ETV bill
(HR-132) by Rep. Roberts (D-Ala.) may be cleared to the
floor by the full Committee this week. Pending since
January, the Roberts measure was revised by the Subcom-
mittee to carry out Kennedy administration recommenda-
tions for a $25-million program of matching grants to the
states to activate educational stations (Vol. 17:21 p8).
With White House backing — and active support of
Commerce Chmn. Harris (D-Ark.) — the matching-grant
plan probably will win House approval when it reaches a
vote. Final enactment of ETV legislation at this session
would then depend on the Senate, which already has
approved a bill (S-205) by Sen. Magnuson (D-Wash.)
providing $51 million in outright ETV grants to the states.
Likely outcome : Senate acceptance of the House substitute.
Finance
CRISIS FOR AMPEX: Ampex Corp., which revolutionized
the TV industry in 1956 with the development of the
Videotape recorder (Vol. 12:16 pi), is stripping down
for action after an agonizing fiscal reappraisal of what
went wrong & why.
Gone is almost the entire team which developed, pro-
moted & sold the Videotape recorder — from Pres. George
I. Long Jr. on down. Among those who have left or
changed to other jobs in the Ampex organization, in addi-
tion to Pres. Long are: Ross Snyder, former mgr. of the
Professional Products Div. (Videotape), now with Eitel-
McCullough; Jack Hauser, ex-mktg. services mgr., now
with WNBQ Chicago; exec, vp Robert Sackman, senior vps
Phillip L. Gundy & Thomas L. Taggart, vp Neal K. Mc-
Naughten — the latter 4 now assigned to other Ampex posts.
Ampex’s estimated loss for fiscal 1961 (ended April
30) is $4 million, compared with net earnings of $3,959,000
for the preceding year (see financial table, p. 24).
What happened seems to have been a monumental
overestimation of the market potential of Ampex’s rela-
tively narrow line of products. From a small Redwood City,
Cal., company making high-quality audio tape recorders,
Ampex rapidly over-expanded with a fantastically large
list of important executives — many of them extremely well-
known in the industry.
Outgoing Pres. Long reported that the fiscal-1961 loss
“results from operating expenses & costs initially geared
to support sales projected at substantially higher levels
than those actually attained, the adverse impact of a strike
of production workers in mid-April, and the cumulative
effect of special provisions for inventory revaluation and
other non-recurring adjustments during the year’s 2nd half.”
Into the presidency of Ampex Aug. 1 will step William
E. Roberts, former exec, vp of Bell & Howell, chmn. of
Consolidated Systems Corp. and chmn. of the executive
committee of Consolidated Electrodynamics Corp. A 25-
year veteran of Bell & Howell and its subsidiaries, Roberts
undoubtedly was selected as a result of the success of that
company in reorienting itself into an outstanding manu-
facturer of precision equipment.
Long revealed that Ampex “is now engaged in a
critical review of its operations, and several months ago
retained the services of Cresap, McCormick & Paget,
VOL 17: No. 25
[management consultants,] to assist in this analysis.” He
added: “Some important proposed organizational changes
are now being carefully studied and steps are being taken
to strengthen our key management groups.”
Long said his own resignation was the result of “fund-
amental differences [during] the past several years be-
tween the directors and me over management & organiza-
tional policies.” Long will continue to serve as a director,
according to Chmn. Alexander M. Poniatoff.
The company’s consolidated sales for fiscal 1961 totaled
$70,105,000, compared with the record $73,434,000 the
preceding year (adjusted to include operations of now-
merged Telemeter Magnetics Inc.). Long said consolidated
inventories on April 30 were $21 million, down from $25.4
million one year before. Working capital is “adequate,” he
said, “and the ratio of current assets to current liabilities
is greater than 2 to 1.” Consolidated backlog of unfilled
orders is more than $31 million, a record high, and 45%
greater than a year ago.”
International Rectifier’s 1961 Forecast: Pres. Eric
Lidow believes operating earnings for the fiscal year ending
June 30 should be “about the same or possibly a little
higher” than the $1.2 million earned in fiscal 1960. How-
ever, because of anticipated year-end inventory adjustments
“necessitated by a sharp decline in military demand,”
total net income may drop below the year-earlier level.
Fiscal-1961 sales should rise 8-to-10% above last year’s
$13.2 million, due, primarily to gains in foreign sales of
TV-radio components. Outlook for fiscal 1962: “Our target
is a 20% sales increase & roughly the same increase in
earnings,” Lidow said. “If we don’t get it, we’ll consider
a change in personnel.”
ECC Increases Portfolio: Electronics Capital Corp.,
San Diego small business investment firm, has added a
17th company to its portfolio with an $800,000 investment
in Universal Microtron Corp. of Los Angeles. The invest-
ment comprises a $300,000 long-term loan and the purchase
of $500,000 of 8%, 7-year convertible debentures (convert-
ible into 62% of Universal’s total common stock). Universal
was formed to produce specialty electronic devices re-
searched & developed by Electro Radiation, another ECC
portfolio company. ECC’s commitments to its 17 portfolio
companies total more than $14 million.
Oak Mfg. has been listed for trading on the American
Stock Exchange. Symbol: OAK.
OfficerS-&-DirectorS stock transactions as reported to SEC
for May:
Allied Artists. Samuel Broidy sold 6,000, held 76,506. George D.
Burrows sold 5,900, held 23,786. Sherrill C. Corwin sold 5,500, held
6,500. Maurice Goldstein sold 3,000, held 13,100. Roger W. Hurlock
bought 1,000, held 23,100. Edward Morey sold 9,200, held 3,350. Herman
Rifkin sold 4,500 personally and 1,500 more through corporation, held
9,561 personally, 11,507 in corporation. Norton V. Ritchey sold 1,049,
held 2,200. Albert Zugsmith sold 12,400, held 163,400.
American Bosch Arma. Sidney E. Miller bought 200, held 200.
Ampex. John Jipp sold 700, held 1,500. Neal K. McNaughten bought
2,130, held 3,048. Robert Sackman sold 6,000, held 1,600.
Arvin Industries. Robert S. Schaerges sold 800. held 1,138. Glenn
W. Thompson sold 500, held 5,000.
Audio Devices. Bryce Haynes exercised option to buy 3,024, held
3.107. Henry E. Mendes sold 100, held 1,975.
Avco. Earl H. Blaik bought 6,667, held 7,667. Frank S. Larson sold
800, held 3,703.
Capital Cities Bcstg. Harmon L. Duncan sold 2,000, held 22,199.
James Floyd Fletcher sold 5,000. held 32.901 personally, 20,125 for wife.
John P. McGrath sold 2,000 from trust, held 2,000 in trust, 38,066
personally.
Clarostat. George J. Mucher sold 9,400 from trust, held 19,610 in
trust, 15,906 personally. Victor Mucher sold 9,400 from trust, held
19,610 in trust, 17,203 personally.
CBS Inc. William S. Paley bought 150 as trustee, held 2,456 as
trustee, 763,772 personally, 136,094 in holding company.
Columbia Pictures. M. J. Frankovich bought 1,049 under stock pur-
2.3
chase plan, held 2,291. Alfred Hart sold 8,873, held 1,200. Abrnham
Montague soid 400, held 3,966 personally, 104,189 in Fico Corp.
Corning Glass. William H. Armistead sold 700, held 1,300. William
C. Decker sold 800, held 18,137. John L. Hanigan sold 200, held 1,825.
Frederick H. Knight exercised option to buy 500, held 3,585.
Crowell-Collier. George P. Brett Jr. received 2,360 in exchange for
Macmillan Co. shares in merger, sold 350, held 2,114. Joseph Scnwarz
sold 600 in joint venture, held 26,368 in joint venture, none personally.
Daystrom, Louis H. Aricson bought 100, held 100. John B. Mont-
gomery bought 370, held 380.
Decca Records. Albert A. Garthwaite sold 500, held 3,000.
Electronic Specialty. Richard H. DeLano sold 1,000, held 6,063.
Stephen D. Shelton exercised option to buy 1,000, transferred 600 in
property settlement, held 1,600.
Electronics Corp. John A. Long sold 1,400, held 133,890.
Electronics International Capital. Jerome Kohlberg Jr. bought &
sold 250 through Bear Stearns & Co. in transactions correcting errors
in execution of customer orders, held 24,000 in Bear Stearns & Co.,
1,000 personally.
Emerson. A. A. Vogel exercised option to buy 7,697, held 7,697.
Esquire Radio & Electronics. Joshua Levine bought 400, held 800.
General Dynamics. Ellsworth C. Alvord sold 2,880, held 2,615 per-
sonally, 14,568 in holding company, 10,484 in trust. William M. Blair
sold 585 in partnership, held 2,490 in partnership, 3,700 personally.
Robert D. Meiklejohn sold 700, held 2,000.
GE. Donald K. David bought 600, held 1,100. William H. Dennler
received 189 as incentive compensation, sold 595, held 2,414. Lyman R.
Fink received 400 as incentive compensation, held 926. Milton F. Kent
received 112 as incentive compensation, held 2,193. Arthur F. Vinson
sold 1,867, held 12,881 personally, 545 as custodian. William C. Wichman
sold 950, held 5,883. Laurence I. Wood sold 470, held 2,684.
General Instrument. Fred C. Rummel sold 500, held 1,756.
General Precision Equipment. Raymond L. Garman exercised option
to buy 200, held 300 personally, 28 for wife. Edwin A. Link sold 3,700,
held 32,442.
General Telephone & Electronics. George W. Griffin Jr. sold 1,820,
held 2,359.
Globe-Union. H. M. Sauers sold 400, held 654 pers., 1,970 for wife.
Hazeltine. Neil K. Dietrich sold 300, held 367.
Hoffman. C. E. Underwood sold 5,900, held 100.
IBM. Herbert T. Hansford bought 252, held 1,465.
International Resistance. Walter W. Slocum exercised option to
buy 500, held 1,500. Charles Weyl sold 2,600, held 91,150. Edward S.
Weyl sold 1,000, held 20,825.
ITT. Charles D. Hilles Jr. sold 2,000, held 12,062. M. Richard Mitch-
ell sold 100, held 2,670. Paul F. Swantee sold 100, held 3,094.
Lear. William P. Lear Jr. exercised option to buy 250, held 14,149.
William P. Lear Sr. exercised option to buy 500, held 463,520. G. C.
Warman exercised option to buy 250, held 363.
Ling Temco. D. H. Byrd bought 838, held 75,791.
Litton Industries. Roy L. Ash transferred 2,000 in community prop-
erty interest, sold 1,000 and 500 more as custodian, held 104,769 per-
sonally, 785 as custodian, 14,178 in partnership. Alfred B. Connable
sold 4,000, held 4,000. Norman H. Moore exchanged 3,000 for mutual
fund shares, held 18,322. Carl A. Spaatz sold 200, held 4,825. Charles
B. Thornton sold 1,200, held 267,916 personally, 31,191 in partnership.
Loral Electronics. Bernard Herman exercised option to buy 1,500,
held 1,500. William Lorenz sold 2,900, held 325,050. Emanuel M. Siegel
exercised option to buy 3,000, held 3,160. Sheldon Simon exercised option
to buy 3,000, held 3,225.
MPO Videotronics. Charles L. Hewitt bought 250, held 1,000.
Magnavox. Richard A. O’Connor sold 3,000, held 80,697.
P. R. Mallory. H. C. Buell sold 300, held 1,119. J. Taylor Foster
sold 2,450, held 1,382. Leon Robbin bought 956, held 1,677.
MGM. Nathan Cummings sold 18,700, held 35,600.
National Theatres & TV. Leonard Davis bought 2,300 through hold-
ing company, held 5,000 in holding company, none personally. Eugene
V. Klein bought 28,702 in Aug. 1959-April 1961 transactions, sold
37,200 in Jan. 1960-Jan. 1961 transaction, held 43,823. Richard W.
Millar sold 600, held 500.
National Video & Rico. Harold Cole sold 100, held 500.
Packard Bell. Jean P. Gleis exercised option to buy 510, held 1,020.
Pentron Electronics. William H. Attschuler bought 1,500, held
6,500. T. Rossman sold 2,000, held 116,000 personally, 9,000 in trusts.
Philips Electronics & Pharmaceutical. James J. Colt bought 150
through Omo Mfg. Co., held 65,263 in Omo Mfg. Co., 3,834 personally.
RCA. Elmer W. Engstrom exercised option to buy 4,200, held 8.199.
Raytheon. Paul F. Hannah sold 1,500, held 1,642.
Reeves Bcstg. & Development. J. Drayton Hastie sold 2,000, held
74,100. Hazard E. Reeves sold 14,000, held 582,772.
Rollins Bcstg. John W. Rollins exchanged 15,000 for Class B com-
mon, sold 1,800, held 13,200 personally, 2,425 as guardian.
Servomechanisms. Ernest A. Wester sold 7,000, held 6,000.
Storer Bcstg. George Haggarty bought 10,000 Class B common, held
10,000. George B. Storer sold 10,000 Class B common, held 873,540
personally, 207,750 in trusts.
TelePrompTer. Fred Barton sold 2,000, held 40,643. Milton Hendler
sold 857, held 1,900. N. C. Myers Jr. sold 600, held 3,350. H. J. Schlaflv
Jr. sold 5,057, held 30,299.
Texas Instruments. Cecil H. Green sold 2,100 in private transaction,
held 271,210. J. E. Jonsson sold 2,100 in private transaction, held
361,231. W. F. Joyce sold 500, held 5,545. Eugene McDermott sold 2,100
in private transaction, held 271,013. E. O. Vetter sold 900, held 5,375.
Textron Electronics. George William Miller sold 1,000, held 5,000
personally, 59,037 in trusts.
Thompson Ramo Wooldridge. Pierce T. Angell sold 500, held 600.
F. C. Crawford sold 200, held 36,174. H. L. George sold 2,300, held 23.135.
Varian Associates. Harold C. Booth exchanged 12,500 for open end
investment company shares, held 155,097. Clifford V. Heimbucher sold
1,400, held 26,559. Paul B. Hunter sold 1,000, held 29,957 personally, 200
in joint tenancy. Henry J. McCarthy exchanged 12,500 for open end
investment company shares, held 155,672. H. Myrl Stearns sold 200, held
27,050 personally, 10 in trust, 3,800 in joint tenancy. Sigurd F. Varian
sold 600 from community property, held 72,048 in community property,
28 personally.
Walt Disney Productions. George L. Bagnall bought 100, held 100.
Westinghouse. George G. Main sold 500, held 4.700 personally. 800
in trust. Carlisle P. Myers exercised option to buy 350, held 1,054.
Zenith. J. E. Brown sold 400, held 200. Leonard C. Truesdell sold
300, held 1,200.
24
TUNE 19, 1961
These are latest reports as
Financial Reports of TV-Electronics Companies
obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Ampex
Capital Cities Bcstg.
Capital Film Labs
Consolidated Electronics
Industries
Digitronics
Famous Players Canadian
Hallicrafters
Movielab Film Labs
Radio Shack
Transcontinent TV Corp.
United Artists
Period
1961 — year to Apr. 30!
1960 — year to Apr. 301
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — year to Mar. 31
1960 — year to Mar. 31
1961 — qtr. to Mar. 31
I960 — qtr. to Mar. 31
1961 — year to Mar. 31
1960 — year to Mar. 31
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
1961 — 2 mo. to Apr. 301
1960 — 2 mo. to Apr. 301
1961 — qtr. to Mar. 31
1 9 60 — qtr. to Mar. 31
1961 — 9 mo. to Mar. 31
1960 — 9 mo. to Mar. 31
1961—9 mo. to Mar. 31*
1960—9 mo. to Mar. 311
1961—13 wks. to Apr. 1
I960 — 13 wks. to Apr. 1
BBV ST
merged into Ampex Dee. 1960.
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
$70,105,000
$(4,000,000)
7,718,257
73,434,000
3,959,000
$0.55
7,270,000
$ 442,255
206,107
.18
1,149,798
311,807
205,916
.18
1,149,798
1,614,025
25,270
.05
200,000
1,595,85.2
44,684
.07
.200,000
22,869,373
738,103
.26
2,828,597
23,218,116
1,052,382
.38
2,798,150
1,988,384
188,242
103,242
.26
446,066
821,839
35,652
35,652
.10
396,066
829,089
545,742
.31
1,737,072
998,905
593,518
.34
1,737,072
9,815,000
278,000
.13
2,218,600
4,730,000
109,000
.10
1,005,000
1,436,580
64,539
.21
312,500
1,278,129
68,493
.27
250,000
12,536,157
294,733
.45
649,741
9,613,048
314,165
.73
430,560
12,515,401
2,635,421
907,597
.51
1,768,612
9,358,875
814,470
.46
1,767,712
26,965,000
879,000
.51s
1,713,621
23,188,000
788,000
.46*
1,664,218
Standard Kollsman Weighs Stock Split: The Melrose
Park 111 maker of TV tuners & other electronic products
is considering a stock split, but “it depends on a lot of
factors,” and a decision won’t be made until late this year,
secy. Arthur Richenthal told the annual meeting. A decis-
ion on a stock dividend also will be made later this year.
Standard issued 3% stock dividends in 1960 & 1959.
Reports & Comments Available: Westinghouse, report,
Reynolds & Co., 120 Broadway, N.Y. 5 • AB-PT, discus-
sion, Cooley & Co., 100 Pearl St., Hartford 4, Conn. •
Raytheon and Transitron Electronics, profiles in June 15
Forbes.
Stock
Arrow Electronics
Empire Devices
RMS Electronics
Sony Corp
Warner Bros. . .
Recent Stock Issues
Offering
Price
June 15, 1961
Bid
Asked
8%
9%
15%
17%
3%
4y8
22
23%
19%
21
5
12
3
17%
16
Common Stock Dividends
Stic, of
Corporation
Axe Science & Elec. . .
ITT
Motorola
MPO Videotronics “A”
Howard W. Sams
Sonotone
Terminal-Hudson Elec.
Webcor
Western Electric
Western Union
Period Amt. Payable Record
Q
Q
Q
Q
Q
Q
Q
Q
$0.10
Jul. 14
Jun.
23
.25
Jul. 15
Jun.
23
.25
Jul. 17
Jun.
30
.10
Jul. 14
Jun.
30
.15
Jul. 25
Jul.
10
.07
Sep. 29
Sep.
1
.06
Jul. 20
Jul.
7
Imitted)
.90
Jun. 30
Jun.
20
.35
Jul. 15
Jun.
23
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday June 15, 1961
Stock
Prev.
Bid
Bid Asked
Stock
Prev.
Bid
Bid Asked
Acoustica
19%
18%
20%
Magna Th.
4%
4%
4%
Adler Elec.
19 %
18%
20%
Magnetics Inc. _
10%
11
12%
11%
11%
12%
Maxsnn
25 %
23%
39
25%
42%
Allied Radio
28
29%
32
Meredith Pub. _
41
Astron Corp.
3
2% 3-5/16
MetroMedia
21
19%
21%
Babcock
31
28
30%
Microdot
26%
26
28%
Baird Atomic
20%
19-/4
21-/4
Milgo Elec.
22
21
24-,!,
Cannon Elec. __
31-/2
27
30%
Narda Micro
8%
8%
9%
Capehart _ -
10
9
10
Newark Elec.
—
15%
16%
Chicago Aer. —
22
23
25%
Nuclear Chi.
45
43%
47%
Control Data
100
95
101
Official
3%
3%
4%
Cook Elec.
12%
ll’/a
12-/s
Pacific Aut.
6>/a
5%
6%
Craig
13%
13
14%
Pacific Merc.
7%
7%
8%
Crosby Tel.
6%
6-/4
7
Philips Lamp
145%
148%
153
Dictaphone
33-/2
34-4
37-4
Pyramid
2%
2%
2%
Digitronics
29
28
30%
Radiation _
25%
24%
27
Eastern Ind.
18
16%
18%
Rek-O-Kut
2%
2%
2%
Eitel-McC.
16%
14%
16
Research Inc.
5%
5%
6
Elco Corp.
1214
12
13%
H. W. Sams
42-4
42
45%
Electro Instr.
22
21-4
24%
Sanders Assoc. -
46
45%
49
Elec. Voice
12
11-4
12%
Silicon
13%
12%
14%
Elec. Assoc.
33%
32-4
35-/a
H. Smith
11%
10-4
12-/8
Elec. Cap. Corp.
42
42
46 '/a
Soroban
65
58
63%
Erie Resistor
13%
14
15%
Soundscriber __
12%
—
—
Executone
21%
1914
21-4
Speer Carbon __
31%
30-4
32%
Farrineton
14%
13%
14-/8
Sprague
76%
77-4
80%
Foto Video
9
7
8%
Sterling TV
3%
3%
4%
Four Star
21
20%
22%
Systron-Don.
37%
39
42
Gen. Devices -
14-/,
13-4
14%
Taft Bcstg.
20%
17V4
19%
G-L Elec.
8%
7%
8%
Taylor Instr.
52
51
55
Goodwill Sta.
10%
12%
Technology
7
6*4
7%
Granco
3-4
3-4
4 -A
Tele-Bcstrs.
2
i%
2%
Gross Tel.
21%
21-/4
23%
Telechrome
11%
ii%
12%
Hallicrafters -
23%
22%
23%
Telecomp.
7-A
6%
7%
27^4
26
28%
Time Inc. _ _
85%
83
87%
Hlch Voltage
175
148
163
Tracerlab __ -
12%
10%
12
Infrared
16-/4
15
16%
United Art.
7%
7%
8*4
Interstate Eng.
19%
18%
20%
Universal
1%
%
1-5/16
Ionics _
32-4
31
34%
Vitro
27%
24%
26%
Itek - -
52
50
54-4
Vocaline
2%
2%
2%
Jerrold
8%
8%
9%
Wel's-Gsrdner _
34%
34*4
37%
Lei Inc. .
9
8%
10
Wilcox Elec.
10%
10%
11*4
Lab for Elec.
Leeds & North.
54%
35
51%
34%
54%
37
Wometco -- -
27
26
28%
l\Ac Linn An r m 26 m
wEEKLTXel0 vision Digest
JUNE 26, 1961 © 1961 TRIANGLE PUBLICATIONS, INC. VOL. 17: No. 26
The authoritative service for executives in all branches of the television arts & industries
WITH THIS ISSUE: 1961 Supplement No. 7 — Updated ARB estimates of TV house-
holds by states & counties as of Jan. 1, 1961 (story on p. 1)
SUMMARY-INDEX OF WEEK'S NEWS
Auxiliary
EXPANSION, REGULATION & PAY TV were the top topics of
NCTA convention in San Francisco. "Biggest yet" gathering insists
federal regulation unnecessary (pp. 2, 8 & 9).
Congress
GIVE CODE A CHANCE, Minow & Collins urge at Senate hearing
on TV violence & juvenile delinquency. Industry can effect own
program, reforms, they say (p. 3). Dept. (p. 14).
FCC WINS REFORM-PLAN ROUND IN HOUSE, where Commerce
Subcommittee junks reorganization bill by Chmn. Harris (D-Ark.),
goes along with Commission's own proposals (p. 4).
Programs
FCC's NETWORK HEARINGS bring forth much nostalgia for TV's
"Golden Age," some sharp criticism of everything from network
brass to slide-rule wielders (pp. 5 & 7).
NETS
GOVT.-SUPPORTED NETWORK proposed by Dr. Du Mont as solu-
tion to programming ills (p. 5).
ABC RATINGS DROP IN NIELSEN'S MNA REPORTS, reflecting
gains for CBS and NBC on Saturdays, Mondays & Tuesdays (p. 6).
Stations
COLLINS CRITICS LASHED by NAB staffer William Carlisle, who
brings broadcasters' complaints out into open, says they stem from
industry's do-nothing tradition (p. 10).
Consumer Electronics
"MOLECULAR" RADIO, hi fi and even TV — without components —
is next breakthrough. Principal to be used in consumer goods
within 5 years (p. 15).
"BENT GLASS" external safety plates now dominate 19-in. lines
at expense of flat glass & plastic. Glass temperers pledge fight
for 23-in. market (p. 16).
FM STEREO: Stations in N.Y., Detroit, Seattle, Dallas & Boston area
receive first pre-production RCA broadcast-equipment shipments
(p. 16).
LOW-END MARKET and "bargain-basement" selling blasted by
Truesdell, citing figures showing heavy sales concentration on
low-priced models (p. 17).
PLANT SHUTDOWNS for vacation now in effect at some TV-radio-
electronics companies. Vacation dates listed (p. 17).
Films
NETWORK-PRODUCED TV FILM AT LOW EBB. CBS-TV, with 7
series, and NBC-TV, with 2, are down from last season as produc-
tion resumes for next fall (p. 12).
Finance
DESILU INCOME DOWN. Arnaz blames WGA strike, rising labor
costs and reduction of syndicated films (p. 19).
Other Departments
ADVERTISING (p. 12). PERSONALS (p. 13). FCC (p. 14).
TV NOW IN 90% OF U.S. HOMES: The number of TV households in the U.S. increased by
nearly 2 million last year to 47.9 million, and the penetration of TV in total U.S. homes rose from 88% to 90%.
These trends are shown in new county-by-county estimates of TV households as of Jan. 1, 1961, compiled by
American Research Bureau and included with this issue as 1961 Supplement No. 7.
This compilation makes a valuable addition to your new Television Factbook, and updates the ARB
figures on pages 39-54. We suggest that you place this supplement in your Factbook for reference. If you
wish an extra copy to include with your file of Newsletters, we'll be happy to send you one gratis, on request
to our publication office in Radnor.
New figures represent statistical updating of Jan. 1, 1960 survey-based estimates of TV households
(Vol. 16:25 p2 & 1960 Supplement No. 6, June 20, 1960). The 1960 figures, most complete ever compiled, were
based on 500,000 telephone interviews covering every county in the U.S., using scientific sampling & statistical
techniques. For the Jan. 1, 1961 figures, ARB used new estimates of total U.S. households from Sales Manage-
ment's Survey of Buying Power, and applied a "growth factor" (in terms of percentage) to TV household
figures in the 1960 survey-based estimates.
Changes in the last year were relatively small. As of Jan. 1, 1961, ARB's figures indicate 47,886,000 TV
households, or 90% of the total 53,239,500 U.S. homes. One year earlier, ARB's tabulation showed 46,019,980
TV households — a penetration of 88% of the 52,207,800 U.S. households at that time. This indicates, therefore,
a growth of 1,866,020 TV households during 1960, while total U.S. households increased by only 1,031,700.
z
JUNE 26, 1961
Next updating of ARB's TV households figures — due about a year from now — should be more mean-
ingful than the current one. At that time, 1960 U.S. census data will be available — and this fresh measurement
of U.S. households (to be projected to Jan. 1, 1962) will give an even more accurate picture of TV penetration
on county-by-county and state-by-state basis.
EXPANSION, REGULATION & PAY TV TOP TOPICS OF NCTA: With growing
sophistication, the small but profitable CATV industry tackled its problems during 10th annual convention of
National Community TV Assn, in San Francisco last week. Main topics included: (1) Threat of federal regula-
tion. (2) Possibilities of pay TV. (3) Expansion of existing systems & services and move into larger markets
(see p. 8). (4) Active market in system sales (p. 9). (5) Relations with broadcasters. (6) Problems with the
Bell system— in pole-line attachment rights and microwave services.
New Pres. William Dalton, a long-time trade association executive much at home in convention
surroundings, set tone in his keynote address as he attacked those demanding federal regulation of CATV.
Bills pending in Congress, he said, "would empower the FCC to regulate a situation that no longer
exists." He asserted that conflicts between CATV and stations remain in only 4-5 cities, and that these are being
eliminated, too. Actually, Congress doesn't seem to have a sense of urgency about the legislation — but
NCTA members are prepared to fight it all the way again if situation gets warm.
Pay-TV sessions attracted great (and skeptical) interest, drawing most of the 570 registrants. Home
Entertainment System, now independent of NTA, headed by ex-Desilu producer Martin Leeds, repeated the
pitch made to newsmen in April (Vol. 17:15 p3) — asserting its cost advantages over other systems.
There was a good panel discussion, featuring Telemeter's Kenneth Easton, TelePrompTer's Irving
Kahn, Midwest Video's George Morrell and Leeds. Easton said that the Toronto experiment, with 6,000 homes,
wasn't designed to "see how cheaply it could be run" and isn't profitable now. Rather, he said, it was intended
to test public acceptance — and he made it clear that parent Paramount believes project to be successful. "We
have now designed the system for economy," he said, "and we're in position to make projections on realistic
figures. The plant was designed to serve a substantial part of Toronto." He also stressed that the system has
had no adverse effect on theater exhibitors' receipts.
Kahn plumped for his Key TV "participation TV" concept, with which subscribers can send infor-
mation back to a central office — to order goods, respond to polls, play games, etc. He reiterated announcement
of plans to start with his Liberal, Kan. CATV system. He reported that 100,000 CATV homes carried the last
Patterson-Johansson fight — and "AT&T was considerably more conciliatory in offering circuits to CATV
systems than it was for the first fight." Kahn said that many CATV systems have more "seats" than local
theaters and will therefore "be able to outbid theaters for feature films." Kahn was frank to say, however,
that the CATV audience would be small compared with pay TV in big cities. Right now, he said, "you are
the tail wagging the dog" — important initially. He believes pay TV will be able to offer only about 26
important events a year.
Morrell, whose organization plans pay TV in Little Rock, said that "pay TV will be here not later
than June 1962." He said he was sure that pay TV must operate on a "pay-as-you-see" basis — not on credit.
All panelists were guick to say that pay TV wouldn't hurt either exhibitors or free TV. Said Easton:
"I'm not keen about outbidding exhibitors. We don't purpose to cut them out of product. We create a new
audience." Leeds: "We won't take anything from anyone. V/e'll give more entertainment for less money."
Why wired pay TV and not telecast? Kahn said there are 2 main reasons: (1) Political. You can't take
any free channels from the viewer and convert them to pay. (2) Economic. Coders & decoders for telecasting
are complicated, troublesome & costly.
Both Kahn & Easton urged CATV operators to watch their contracts with phone & power companies.
Easton noted that many contracts preclude use of pay TV, said that Canadian operators managed to get this
phrase into their contracts with phone company: "Services of a type which otherwise might be broadcast"
may be carried on CATV.
Unspoken situation behind all this is that AT&T fully intends to provide pay-TV cable facilities if
business ever amounts to anything. (AT&T certainly has hands full of fights currently. Rep. Celler, D-N.Y., is
always out to get it — Vol. 17:25 p2. FCC is currently guestioning whether phone rates are too high; GE &
other manufacturers accuse AT&T of trying to dominate satellite communications; telecasters & CATV operat-
ors claim AT&T is squeezing their private microwaves. However, AT&T is not without ability to protect itself.)
VOL. 17: No. 26
3
One of most important comments made on pay TV was by J. Seibert Worley, shrewd operator of both
CATV & theaters in Shamrock, Tex. He warned CATV operators that movie producers are in driver's seat and
indicated that CATV wouldn't be in any better bargaining position for movies than exhibitors are.
He described how producers lease movies on basis of percentage of exhibitor's gross — and then read
a new contract which provides that the gross include not only admissions but receipts from auto heaters, baby-
sitting facilities "and popcorn."
After the session, one major CATV operator who has had plenty of pay-TV discussions with movie
producers exclaimed: "When pay TV has signed & sealed contracts with producers, then all this discussion
will mean something. Did you ever hear such nonsense as went on in that meeting room?"
Significant development in cable operations is rebirth of closed-circuit operations. Ex-NCTA Pres.
Lloyd Calhoun offers audio-only "Sigmet" on his Hobbs, N.M. system. It's a frequent weather report — for
which he was given NCTA's public relations award. Advertising-promotion award was shared by Douglas
Dcuiser, Naples, Fla., and Ben Conroy, Uvalde, Tex. Special "award for distinguished service to CATV" was
given to Dorothy Mugford, promotion mgr. of WNEP-TV Scranton-Wilkes-Barre, who vigorously promoted use
of city's uhf signals by area's CATV operators. She told us that some 100,000 CATV homes get the signals
now. For new officers & directors, see p. 9.
The 1962 convention will be held in Washington's Shoreham Hotel, June 18-22.
GIVE CODE A CHANCE, MINOW & COLLINS URGE: Two of TV's severest critics
— FCC Chmn. Minow & NAB Pres. LeRoy Collins — told Senate Juvenile Delinquency Subcommittee investiga-
tors last week that one of best hopes for better programming is in stepped-up operations of industry's self-
regulating Code.
"Particularly significant" in agitation for less crime & violence on TV is "increased activity" by NAB's
TV Code Review Board in missionary work with networks, advertisers and program producers, Minow said in
FCC statement. And in personal comments at hearing winding up 3-week probe of TV's impact on youth (Vol.
17:25 p7), critic Minow added: "Gov. Collins is as dedicated to better programs for children as any man in
the country."
"Broadcasting has performed magnificently and is performing even more magnificently with each
passing year," Collins assured Judiciary Subcommittee headed by Sen. Dodd (D-Conn.). He called on Congress
to resist demands that TV's problems be resolved by more federal intervention. Within industry, Collins
said, there's "growing recognition that the Code principles must be adhered to." Code already has been
effective in raising program standards — and such NAB moves as establishment of over-all TV-radio Code
authority (Vol. 17:25 p5) promise even more effective self-control, Collins added. He reported that he had
already conferred with "most cooperative" Attorney General Robert F. Kennedy on additional Code enforce-
ment measures which might be invoked by broadcasters "consistent with the federal antitrust laws."
Nation is fortunate in having Minow at FCC and Collins at NAB, Chmn. Dodd said, but he took
dimmer view of Code's efficacy. "It is difficult to conclude that the TV industry is making a real effort to
improve its programming," Dodd observed. Citing sex-&-mayhem episodes in TV series excerpts screened at
hearings, Dodd said "every provision of the Code was violated a hundred times." Subcommittee is expected
to recommend FCC regulation of networks and more direct program-supervision by Commission.
FCC itself will have some program-reform recommendations for Congress as result of Commission's
2-year network study which reached final phase in N.Y. last week (see p. 5), Minow told Dodd. But meanwhile,
he said, "I think the industry should have a chance to work things out."
Minow took Dodd "behind the scenes" to show that individual telecasters have little control now over
what they put on air. "The modern broadcast licensee is often little more than the end of a chain that starts
with the network, the studio, the producer, the writer, and so on," Minow said. Result: "The TV licensee
often has only the most remote connection with the source of the program. The broadcaster nowadays
is often just another member of the audience, as little aware of 'what comes next' as the children who watch
in our homes." He added that "broadcast licensees should be required — or perhaps, empowered — to listen &
to see, before they broadcast."
Collins warned Dodd not to jump to conclusions about any correlation between crime & violence
on TV and juvenile delinquency. Such conclusions aren't supported by much sociological opinion, Collins
4
JUNE 26, 1961
said, suggesting that Dodd call conference of Subcommittee members, representatives of communications &
entertainment media and HEW Secy. Abraham Ribicoff to get authoritative studies under way. NAB &
networks will help underwrite research, Collins assured Dodd.
Influence of ratings on programming was deplored by both Minow & Collins. Minow said one insur-
ance company-sponsored TV program "describing American colleges & universities" was rejected because
of network fears of ratings — "the watcher may leave the network & not come back." Collins cited the Walter
Lippmann interview on CBS Reports June 15. He said only 6.6% of sets were tuned to Lippmann while The
Untouchables won 63% and Groucho Marx picked up 23%.
Both decried TV violence, too. "Children will watch anything," said Minow. "And when a broad-
caster uses crime & violence and other shoddy devices to monopolize a child's attention, it's worse than taking
candy from a baby — it is taking precious time from the process of growing up." Collins said "violence merely
for the sake of violence" can't be justified, that it "is offensive to simple good taste, seriously downgrades the
television art, and should be eliminated."
Note: On ABC-TV's Issues & Answers show, preceding his Senate testimony, Minow reiterated the
warnings in his "wasteland" speech at NAB convention (Vol. 17:20 pi) that "licenses will no longer be renewed
automatically" if station programs are loaded with violent action. And Washington Evening Star quoted
Minow in interview as saying "there's nothing wrong with the industry that a few non-renewals of licenses
won't cure." Less-than-3-year renewals also can be invoked by FCC, Minow told the N.Y. Herald Tribune.
FCC WINS REFORM-PLAN ROUND: Any FCC reorganization legislation voted by this Con-
gress to cure procedural ills probably will be just what the Commission itself ordered.
Tactical victory for FCC & its self-reform prescription was won June 23 when House Commerce Regu-
latory Agencies Subcommittee, mulling over testimony at hearings preceding week (Vol. 17:25 p3), voted to
scrap alternative plan (HR-7333) by Chmn. Harris (D-Ark.).
Harris Subcommittee wrestled 3 days in closed redrafting sessions on Harris measure, then gave up.
It decided to write new bill conforming almost line-for-line with language of Commission bill (S-2034) intro-
duced in Senate (Vol. 17:24 p3) by Commerce Communications Subcommittee Chmn. Pastore (D-R.I.), who'll
hold one-day hearing on it June 28.
Main difference in otherwise similar reorganization bills is that FCC-drafted Pastore measure provides
more appeal rights to contestants in Commission cases. Both authorize delegation of decision-making authority
by FCC to panels & staffers. But Pastore bill provides for mandatory review by Commission of exceptions to
lower-level decisions, whereas Harris bill made such reviews discretionary only. And Pastore bill sets up
machinery for discretionary 2nd appeals if FCC sustains decisions.
Harris didn't hold out for his own reorganization plan. He said at outset of hearings that he had no
pride of authorship. And Harris told House in floor speech last week that he was working with Subcommittee
to make change in plan. New bill probably will be introduced early this week. Full Commerce Committee may
report it to floor for vote before the week ends.
Senate hearing on Pastore bill is expected to be perfunctory. Just-for-record witnesses lined up are
from same cast which performed for Harris Subcommittee and before that for House Govt. Operations Com-
mittee, which started President Kennedy's FCC reorganization on its way to House defeat.
Lead-off Senate witness will be FCC Chmn. Minow (who preferred Harris bill to Commission's own
measure), flanked by other Commission members. Others will be Federal Communications Bar Assn. Pres.
Robert M. Booth Jr. & ex-FCBA Pres. Leonard H. Marks.
White House suffered another reorganization defeat meanwhile. In House, President's plans for FTC
& CAB survived (221-178 & 213-178) Republican attempts to put through disapproval resolutions killing them.
But in Senate, many Democrats joined Republicans to kill SEC plan, which went down 52-38 after opponents
protested it would permit SEC to delegate rule-making authority to staff underlings.
Senate Republicans also are gunning for FTC plan, and it may go down, too. Sen Schoeppel (R-Kan.)
already has served notice on floor that Kennedy administration will have fight on its hands when FTC
resolution comes up.
VOL. 17: No. 26
5
REQUIEM FOR TV's 'GOLDEN AGE': Mass-appeal network TV programming, abetted by
rising costs & advertiser preoccupation with TV cpm's and spurred by 3-network nighttime rivalry, got a
verbal working-over in N.Y. last week. The scene was FCC's network-control program hearings (Vol. 15:8 p4),
which once again set up shop in N.Y.'s Foley Square to hear testimony from a blue-chip parade of witnesses
(for summaries, see p. 7).
Much was made in hearings of TV's "golden age," a period considered (mostly by TV writers of
original dramas) to run from 1950 to 1956. Several witnesses, ranging from producer David Susskind to
Writers Guild of America Chmn. David Davidson, decried the artistic loss of "excitement" when anthologies
were killed off in a network search for big audiences. (Other witnesses, such as TV producer Bob Banner,
held to the view that TV's "golden age" wasn't really that golden in the first place.)
Ratings, Hollywood influence, talent agencies — all received harsh criticism from witnesses. Also
under fire: Network program officials (for relying heavily on formula fare); sales brass (for selling on the basis
of big rating numbers); FCC (for lack of control over network program responsibility); and govt, in general
(for reluctance to turn TV-radio hearing findings into firm regulations).
Did the opening week add to industry knowledge? It did & it didn't. Much of the testimony was a
for-the-record rehash of the shift from live to film, and from anthology to set-character series in the past
decade. But into clearer focus also came some recent industry program patterns:
(1) Networks have a firm grip on programming, which they sometimes use to promote quality public-
affairs or drama shows, but which they more often use to develop & program shows that are more likely to
win mass audiences than critical approval.
(2) Producers are at the mercy of networks, in many ways. If a network doesn't want to buy a show,
or if a producer refuses to part with a proprietary interest in exchange for pilot financing, or if the network sales
dept, thinks it can't find clients for a show, a producer's chances are grim.
(3) Talent agencies contribute little, if anything, to an upgrading of anything except the prices of
program packages and working talent. Fettered by fewer govt, controls than even the networks, their function
— as described by hearing witnesses — is primarily to make money, not maintain TV as an art form.
Hearings received heavy press play in N.Y. and other cities. Newspapers tended generally to
capitalize on sharpest attacks on TV's shortcomings (Susskind on network lowbrow shows, George Jessel on
ratings, Worthington Miner on Hollywood, etc.). N.Y. Times critic Jack Gould termed the testimony, as drawn
by FCC counsel Ashbrook P. Bryant, "the disturbing narrative of the silent surrender of the medium to the
forces of commerce and the relentless suppression of the craftsman's spark."
Brinkley Hits at Hagerty: ABC vp for news, special
events and public affairs James C. Hagerty “doesn’t know
what he’s talking about” when he charges that many TV
newsmen are performers rather than reporters (Vol. 17:8
p5), according to NBC’s David Brinkley. In a taped inter-
view on WSAZ-TV Huntington-Charleston, W. Va., Brink-
ley said: “Everyone at NBC — and I’m confident at CBS —
covers the news every day. That’s our job.” As for
Hagerty himself, Brinkley said he had “a generally low
opinion” of him. “Hagerty’s actual experience in the news
business is somewhat lacking,” Brinkley went on, pointing
out that Hagerty had been a “political press agent for the
last 20 years.” (Before holding the post of President
Eisenhower’s press secy., Hagerty worked for ex-N.Y. Gov.
Thomas E. Dewey.) The NBC commentator was in West
Virginia to receive a commission as colonel on Gov. W. W.
Barron’s staff and dedicate “David Brinkley Bridge” near
Huntington. He was honored for “fair & sympathetic”
treatment of West Virginia’s economic needs in an NBC
news show filmed during last year’s primary election cam-
paign. Barron’s predecessor in office, Cecil Underwood, had
denounced the show for downgrading the state.
Birthday Party: NBC-TV will combine its annual
affiliates meeting with a celebration of the network’s 35th
anniversary Dec. 5. A 3-day ceremony will be held in
Hollywood, including a junket for TV editors & columnists.
Du Mont Urges Govt. Network: Dr. Allen B. Du Mont
took up an old fight last week — for a 4th TV network. But
there was a new twist this time: The TV pioneer and
former head of the 4th TV network urged that the new net
be govt.-supported to provide an antidote & alternative to
commercial programming. In an address at Ithaca, N.Y.,
accepting honorary membership in AIEE, Dr. Du Mont
said he felt like “the creater of a Frankenstein” when he
watched TV, and added :
“Where shall the minority go then for intellectual
stimulus from the phosphor screen? I think that they must
turn to the U.S. government. All my life I have advocated
as little govt, as possible in the personal & economic life
of America. My friends — both in & out of the TV industry
— may be shocked, but I believe that the govt, of the United
States is the only possible sponsor for programming of a
non-commercial, intellectual and informative type.”
He urged FCC Chmn. Minow to “start swinging an axe
within the FCC” to allocate channels for a 4th network,
and to “start his personal lobby with Congress and the
President” for funds to launch & operate it. The proposed
govt, network should be completely removed from political
control — even that of the President — he added. He sug-
gested a separate corporation such as BBC.
6
JUNE 26, 1961
1
CBS’S STRONG NINA SCORE: Even as witnesses before
FCC’s program hearings bemoaned the loss of network
program “diversity” and the Hollywood boom in slam-
bang formula shows (see pp. 5 & 7), new indications
emerged which suggested that the public taste may be
shifting.
The evidence came in the form of a CBS-TV victory on
one of ABC-TV’s favorite research battlegrounds: The
“multi-network area” Nielsen reports. These reflect the
viewing in 24 markets where all 3 networks have full-
schedule competition. While CBS has been exceeding ABC
(and NBC) in drawing larger national audiences (Vol.
17:23 p6), ABC, in rebuttal, has been citing its strong
MNA ratings. This retort could be generally stated as:
“Things would be different for ABC if we had the kind of
no-delay line-ups that CBS has in the 2-station markets.
Where facilities are equal, we’re ahead.”
In general, MNA ratings for the full 1960-61 season
indicate a victory for CBS’s nighttime lineup of 30-min.
comedies ( Danny Thomas, Andy Griffith, Dobie Gillis, etc.)
and veteran weekend suspense & Western shows ( Perry
Mason, Have Gun, etc.) over ABC’s lineup of 60-min. filmed
action-adventure packages ( Cheyenne , Roaring 20’s, Stage-
coach West, etc.). NBC has made some gains at the ex-
pense of ABC, several of which have been scored, interest-
ingly enough, with nighttime public-affairs shows.
For 11 out of 12 bi-weekly MNA reports between Octo-
ber 1960 and March 1961, ABC placed more shows in the
top rating brackets to lead the other networks. But, in the
2nd MNA report for March, ABC slipped to 2nd place,
behind CBS (NBC took 3rd spot), and ABC has continued in
this runner-up slot in the 5 subsequent reports.
MNA Rating Patterns
(1) Hardest-hit are ABC’s MNA ratings for Satur-
day, Tuesday and Monday nights, in that order. The
percentage MNA rating drops for these nights, in a com-
parison of the network’s MNA ratings from early January
through early March vs. late March through late May of
this year, are 15%, 12% and 10%.
(2) Gains in MNA ratings by CBS, and some by NBC,
are being made over ABC on each night of the week. At
best, ABC is down only 3% & 1% (see above) on Thurs-
days & Fridays and has a 1% drop on Wednesday nights.
Sunday MNA levels are off 5%, and the 7-night average
drop is 9%.
(3) ABC’s Monday-night MNA troubles are traceable
to a 7-point audience-share drop taken by Cheyenne be-
tween February and April. This slump, by all indications,
has pulled down the share levels of shows following
Cheyenne ; i.e., the closer an ABC show is to Cheyenne the
poorer is its MNA share trend.
(4) On Tuesdays, the share slip has, to some extent,
shaped up as an audience battle between ABC (with Bell &
Howell Close-Up) and NBC (with various White Paper
shows) in the field of public-affairs specials. This rating
battle has see-sawed between ABC’s line-up of Westerns
(Rifleman, Wyatt Earp, Stagecoach West) and NBC’s
suspense anthologies (Hitchcock, Thriller), depending on
the pull of individual NBC public-affairs specials.
(5) On Saturdays, there’s been an audience-share drop
of 10 points (from 30 down to 20) for ABC’s The Roaring
20’s. As in the Monday-night situation, ABC shows which
follow The Roaring 20’s (Leave It to Beaver, Lawrence
Welk, Fight of the Week) are also off, and the closer they
are to the 60-min. Warner Bros, series the harder-hit are
the share levels.
Network Television Billings
April 1961 and January-April 1961
For March report, see Television Digest, Vol. 17:22 pl3
April Billings Up 6.9%: Network TV’s April 1961 gross
time billings totaled $59.8 million, compared with $55.9
million in April 1960. TvB’s latest compilation also shows
a 6.4% jump in January-April this year over the same 4
months of 1960, from $227.8 million to $242.3 million.
ABC-TV was the biggest percentage gainer, both in
the 4-month period (up 21.3% to $63.2 million from $52.1
million) and in April alone (up 24.3% to $15.8 million
from $12.7 million).
NBC-TV, which has consistently led in monthly dollar
volume this year, scored a 6.6% rise in April billings (to
$22 million from $20.6 million in 1960) and a 9.2% in-
crease for the first third of 1961 (to $90.2 million from
$82.6 million) .
Traditional leader CBS-TV trailed NBC during the
January-April 1961 period, as its billings declined 4.5%.
Biggest all-network increase was reported in Monday-
Friday daytime hours, with April billings up 15.8% to
$15.8 million and January-April billings up 21.1% to $67.6
million. Over-all daytime gain in the 4-month period was
18.8% to $81.5 million while nighttime inched up 1% to
$160.8 million.
NETWORK TELEVISION
April April % Jan.-April Jan.-April %
1961 1960 Change 1961 1960 Change
ABC $15,791,220 $12,701,240 +24.3 $63,205,850 $52,125,820 +21.3
CBS 21,989,913 22,580,032 — 2.6 88,898,971 93,078,360 — 4.5
NBC 22,012,410 20,642,038 + 6.6 90,199,041 82,618,811 + 9.2
Total .. $59,793,543 $55,923,310 + 6.9 $242,303,862 $227,822,991 + 6.4 1
1961 NETWORK TELEVISION TOTALS BY MONTHS
ABC CBS NBC Total
January $15,898,310 $22,894,855 $23,031,118 $61,824,283
February 14,939,180 20,928,850 21,203,055 57,071,085
March 16,577,140 23,085,353 23,962,458 63,614,951
April 16,791,220 21,989,913 22,012,410 59,793,543
Note: Figures revised as of June 9, 1961. These figures do not
represent actual revenues inasmuch as the networks do not divulge their
actual net dollar incomes. The figures are compiled by Broadcast Adver-
tisers Reports (BAR) and Leading National Advertisers (LNA) for
TV Bureau of Advertising (TvB) on basis of one-time network rates or
before frequency or cash discounts.
ABC Affiliates Laud Network: Following a meeting
last week between the board of governors of the ABC-TV
Affiliates Assn. & executives of the network, the station
organization’s chmn., John F. Dille Jr. (pres, of WSJV
South Bend-Elkhart), had words of praise for the network.
The group, he said, had “congratulated the network on a
number of vital steps being taken to assure ABC-TV’s
position of leadership in the industry . . . especially on
its progress in the news & public-affairs area.” Looking
ahead to fall, Dille also said the board was “encouraged”
by other new ABC plans, “including the projected programs
designed for the nation’s youth.” Dille also reported that
“the network revealed to the board that it has considerably
increased its West Coast staff.”
ABC-TV Starts Own Rep Firm : Following in the foot-
steps of NBC-TV and CBS-TV, both of which represent
their o&o stations in spot sales, ABC-TV is dropping Blair
TV and the Katz agency and will soon set up its own o&o
rep organization. It will be called National TV Sales, and IM
will be headed by Theodore F. Shaker, who’s resigning as W
program sales mgr. at CBS-TV. Edwin T. Jameson, form-
erly national dir. NBC-TV spot sales, has been named
national sales mgr., reporting to Shaker.
VOL. 17: No. 26
7
NETWORK SALES ACTIVITY
ABC-TV
Daytime programming, Mon.-Fri., part. eff. July 7.
Chesebrough-Pond’s (Compton)
Naked City, Wed. 10-11 p.m., part. eff. April 1962.
Hag gar (Tracy-Locke)
The Untouchables, Thu. 9:30-10:30 p.m., part. eff. Sept. 21.
Block Drug (Grey)
Guestward Ho!, Thu. 7:30-8 p.m.; Cheyenne, Mon. 7:30-8:30
p.m., part. eff. Aug. 28 & July.
Simoniz (Dancer-Fitzgerald-Sample)
Lanolin Plus (Daniel & Charles)
College All-Star Football, Fri. 10 p.m.-conclusion, Aug. 4.
Carling Brewing (William Esty)
R. J. Reynolds (Lang, Fischer & Stras-
hower)
Asphalt Jungle, Sun. 9:30-10:30 p.m.; Roaring Twenties,
Sat. 7:30-8:30 p.m., part. eff. July 8.
Lanolin Plus (Daniel & Charles)
Ozzie & Harriet, Tue. 8-8:30 p.m.; Maverick, Sun. 6:30-7:30
p.m.; Roaring Twenties, Sat. 7:30-8:30 p.m.;
Leave It to Beaver, Sat. 8:30-9 p.m., part. eff.
Sept. & Oct.
Peter Paul (Dancer-Fitzgerald-Sample)
CBS-TV
The Spike Jones Show, Mon. 9-9:30 p.m., full-sponsorship
eff. July 17.
General Foods (Benton & Bowles)
Daytime programming, Mon.-Fri., part. eff. June 26, July 4
& Sept. 18 respectively.
Curtis Publishing (BBDO)
Lever (SSC&B)
Continental Baking (Ted Bates)
Checkmate, Wed. 8:30-9:30 p.m., part. eff. Oct. 4.
Colgate-Palmolive (Ted Bates)
I’ve Got a Secret, Mon. 10:30-11 p.m., part. eff. Sept. 25.
Polaroid (Doyle Dane Bernbach)
NBC-TV
The Jimmy Durante Show, Wed. Aug. 9, 10-11 p.m., full-
sponsorship.
U.S. Brewers Assn. (J. Walter Thompson)
Thriller, Mon. 10-11 p.m., part. eff. Nov.
Corning Glass (N. W. Ayer)
Dick Powell Mystery Theater, Tue. 9-10 p.m., part. eff. Oct.
Hertz (Norman, Craig & Kummel)
Laramie, Tue. 7:30-8:30 p.m., part. eff. Oct. 3.
A-C Sparkplug Div., GM (D. P. Brother)
All-Star Golf, Sat. 5:30-6 p.m., part. eff. Oct. 14.
Kemper Insurance (Clinton E. Frank)
Daytime programming, Mon.-Fri., part. eff. Sept.
Eldon Industries (Zlowe)
CBC Opposes Dissidents: The Canadian network last
week opposed before the Board of Best. Governors applica-
tions for disaffiliation filed by CHCH-TV Hamilton and
CJSS-TV Cornwall (Vol. 17:25 pl5). BBG’s decisions are
expected this week. CBC Pres. Alphonse Ouimet said that
CHCH-TV’s departure would decrease CBC’s network cov-
erage by 50,000 homes. He asked BBG either to order
CHCH-TV to stay or to defer judgment for at least a year.
CJSS-TV pleaded financial difficulties, said it planned to
join Canada’s private TV network and to share program-
ming with its parent stations CJOH-TV Ottawa and CFCF-
TV Montreal. CBC said it would consent to separation only
if it could be proved essential to the station’s survival.
Programming
More about
FCC’S NETWORK INQUIRY: The hearings were held in
N.Y.’s Federal Court Bldg, (as were the 1959 sessions),
with Col. James D. Cunningham presiding as chief
hearing examiner and with Ashbrook P. Bryant, chief
of FCC’s Office of Network Study, handling questioning
of the first week’s witnesses (see p. 5) . Highlights of
the testimony:
David Susskind, possibly the most vehement of the
hearing’s witnesses and the one with the broadest target
list, said he considered that “this season marked the nadir
of TV if I hadn’t seen next fall’s shows.” There was, he
said, a “death grip of networks on programming” and a
“paranoic race” for ratings. ABC has “debased standards”
of programming, he added, and FCC has aided the status
quo by “serving as the handmaiden of broadcasting.”
Soaring costs, Susskind said, have helped stifle TV; a 60-
min. dramatic show he might have turned out in 1948 for
$14,000 now would cost $75,000. Susskind also related that
a planned documentary series with ex-President Harry S.
Truman had been turned down, for various reasons, by all
3 networks, but said he planned production anyway even if
he had to sell on a syndication basis. MCA, at one time
Susskind’s employer, was described by the producer as “a
giant monopoly in restraint of trade.”
William Todman, producer-partner in Goodson-Todman,
gave a rare financial insight into the often-clouded financial
relationships between networks & independent producers.
Citing a typical case, involving the 30-min. The Rebel
series, Todman said that ABC-TV had gotten “10% of the
profits, all syndication rights and the right to complete
client negotiations.” He recalled “no situation where
networks have asked to participate in the profits of a live
show.”
Ed Sullivan, TV host & columnist, blamed “Holly-
wood, not TV” for introducing violence as a program theme.
He had not suffered, he said, from sponsor interference on
his weekly variety show, and added that “rising costs of
production make it a necessity for the networks to finance
pilots.”
Worthington (Tony) Miner, veteran TV producer most
recently supervising The Play of the Week, also scored
movie-studio program philosophies, stating that “as long as
Hollywood remains the heartland of TV production, you’ll
have a wasteland.” NBC and CBS, he declared, were com-
peting “at a high intellectual level in public-affairs shows
but not in entertainment.” One Miner-proposed solution
to TV’s ills: “Local stations could underwrite good shows,
then thumb their noses at networks.”
Bob Banner, producer of the Garry Moore and (with
CBS and Allen Funt) Candid Camera shows, said he hadn’t
faced network pressure to revise his shows. “Networks
have commented in a general way on [my] shows, but
there’s been no creative interference.” Referring to TV’s
“golden age,” Banner stated that he’d seen recent shows
on the Play of the Week which couldn’t have been done
during TV’s palmiest original-drama days.
David Davidson, Writers Guild of America chmn.,
painted a picture of today’s writers as literary birds in
TV’s gilded cage. “Never in history has the writer been
paid so much for writing so badly.” Some portion of TV,
he said, should be turned back to “the 20 million viewers
who want something better.” Daytime TV, he said, “is the
only field in which you can write freely any more.”
8
JUNE 26, 1961
Robert Saudek, producer of Omnibus, complained that
networks had “received $9 million on sales of Omnibus and
didn’t pour back one cent.” TV, he said “is a betrayal of
its own birthright . . . with brass-knuckles competition in
the market place.” Networks should be licensed as program
distributors only, and the magazine concept of advertising
should be adopted to eliminate control, he urged.
George Jessel, producer-entertainer, blasted research-
ers with the statement that “the rating survey is the curse
of TV and the thing that’s distorted what America wants.
They [the ratings] are cruel & inaccurate. TV has taken
people away from everything else and the networks are
not fulfilling their responsibility.”
Paddy Chayefsky, possibly TV’s best-known play-
wright, termed TV “the step-child of writing,” “anyone who
wants to be a writer must go to the stage.”
Gore Vidal, another TV writer-turned-playwright, dis-
missed today’s TV programming by saying that “most of
the art & passion go into the commercial,” but admitted
that “TV’s ‘golden age’ wasn’t all that golden.”
Not on FCC’s witness stand, but from her column in
the N-Y. Herald Tribune, Marie Torre offered this refresh-
ing change of pace at week’s end:
“The parade of industry carpers at the Federal Com-
munications Commission hearing into programming prac-
tices reminds us of those action shows in which two hood-
lums hold a victim by the arms while a third punches away.
Both rub our sense of fair play!
“Surely, broadcasting is not above reproach, and it
cannot be denied that certain practices in TV cry for cor-
rection. But for a federal agency to give an open platform
to the angry mob, while the accused (or industry officials)
must hold their defense until a later hearing in the fall —
long after the seeds of criticism have been sown — strikes
us as downright wrong!
“After reading some of the testimony given at the
public hearing, the layman must get the impression that all
television is ‘a sausage factory operation,’ ‘an artistic
dead end,’ ‘a travesty, a waste, a gigantic comic strip, and
a huge ho-hum,’ as some of the witnesses have testified.
“How can the average person who knows nothing about
the inner workings of broadcasting make an evaluation,
sort out the soreheads from the legitimate complainants,
distinguish fact fi’om fiction?”
Twist: Gen. mgr. Thad M. Sandstrom did an editorial
June 13 over WIBW-TV & WIBW Topeka on the subject
of the Kansas Turnpike. To his surprise, the editorial was
reprinted in full — with a display credit line — in the Junc-
tion City Daily Union 4 days later. This is possibly the
first time in the history of broadcasting that a print
medium has reproduced a broadcasting editorial. Or do
you know of another case?
Local Public Affairs on WJZ-TV : That station is
offering The Urbanites (Sat. noon-12 :30), a new 13-week
series in co-operation with the Baltimore Urban League on
the problems of the modern urban family. Also invited to
participate are the Dept, of Welfare, Morgan State College,
Health & Welfare Council of Baltimore, the Archdiocese of
Baltimore, the Pratt Library, and other civic & welfare
agencies. The station is doing the first half of each show on
film. The second half consists of a live panel discussion.
Program Casualty List: A total of 44 1960-1961 net-
work shows will not reappear next season, according to
Sponsor’s tally. NBC-TV leads with 20 casualties, ABC-TV
and CBS-TV have 12 apiece.
Auxiliary Services
More about
CATV MOVES TO BIGGER MARKETS: A significant devel-
opment in CATV expansion, little known outside the
industry, impressed us greatly as we questioned the
prime movers during NCTA’s convention in San Fran-
cisco last week (see p. 2).
It’s the move to larger & larger markets — to markets
which have one or two stations. We’ve learned, for
example, that within the last year or so systems have been
built, are being built or are seeking franchises in such cities
as Wilmington, N.C.; Johnstown & Altoona, Pa.; Talla-
hassee & Ft. Myers, Fla.; Santa Barbara, Cal.
Jerrold Electronics Corp., for one, among system build-
ers, reports construction of systems in the following cities
in 1960 (including some smaller markets) : Chippewa Falls
& Eau Claire, Wis.; Escanaba-Gladstone & Munising, Mich.;
Glasgow, Mont.; Haskell, Tex.; Johnstown; Manhattan,
Kan.; Maysville & Somerset, Ky.; Mountain Home, Ark.;
Ocala, Fla.; Roswell, N.M.; Salisbury, Md.; Stamford, N.Y.
Jerrold just opened its own system in Ottawa, 111.; is build-
ing for other owners in La Salle, 111.
Also recently constructed or near the starting stage
are: Laredo, Tex.; El Centro, Yuma, Brawley & Del Norte,
Cal.; Concordia, Kan. Ameco’s Ed Whitney reports recent
equipment sales to Buffalo, Okla.; Waynesville, Mo. & Yates
Center, Kan.
TV vs. CATV in Johnstown
The main reason for the move into markets with sta-
tions is simply that viewers are prepared to pay for a
variety of signals. Take Johnstown, for example. It has
WJAC-TV (Ch. 6) & WARD-TV (Ch. 56). Here’s how Lee
Zemnick, Jerrold community-systems div. mgr., described
what happened:
“There must have been 10 operators who looked Johns-
town over and decided against it. Then Stan Fulton, whose
father owns a system in Hancock, Md., surveyed the U.S.
for 3 or 4 months — and decided to go into Johnstown. He
strung his first piece of cable exactly a year ago. He
now has 3,500 connections and his cable is in front of 20,000
homes.” The system offers 5 channels, including the 2 local
stations, charges a $10 connection fee and $3.50 monthly.
Also highly conducive to the trend to larger markets
is the change in equipment economics & techniques. In
CATV’s early days, amplifiers for 1-3 channel systems ran
$125 per channel. Now, a broadband amplifier (6-220mc)
costs $315 and provides all the TV channels one can find
plus closed-circuit channels, FM, background music, or
what have you. And there’s a large body of installation
know-how to wire up a city quickly & efficiently. As an
index of CATV growth last year — including expansion &
modernization of existing systems— Jerrold’s equipment
sales were up 60% last year, Zemnick said.
This development lends more significance to FCC’s
constant efforts to solve its allocations problem, to bring
more stations to more communities, to make uhf work.
System operators would like to move into many more
larger cities, but a major obstacle has been local telecasters
& radio operators, who have considerable influence with
the city councils which grant franchises. A few weeks ago,
applications for franchises in Erie, Pa. were rejected.
The CATV entrepreneurs’ answer is to seek agreement
with broadcasters, either bringing them into the CATV
operations as stockholders or buying them out. You’ll see
much more of this within the next few years.
VOL. 17: No. 26
•9
‘BULL MARKET’ IN CATV SYSTEMS: With larger & larger
investors “discovering” CATV’s profitability, system
operators at NCTA’s convention in San Francisco last
week (see p. 2) basked in the blandishments of brokers
and the contemplation of rosy capital gains.
Bidding has increased at such a rate that NCTA pre-
sented a special panel discussion on “CATV System Evalua-
tion & Appraisal.” Participants were Leon Papemow, H&B
American Corp., a heavy buyer; T. Rex Rhodes, Bank of
New York, N.Y., a substantial financer; brokers Colin M.
Selph, Blackburn & Co.; John F. Hardesty, Hamilton-
Landis & Associates; Bill Daniels, Daniels & Associates.
Papernow listed the following as the factors of import-
ance to a buyer: (1) Gross volume. This is more important
than the number of subscribers, he said, noting that H&B
had paid from $90 to $300 per subscriber. (2) Growth
potential. (3) Competition — from stations, boosters &
translators. (4) Technical quality, modernity, number of
channels. (5) Terms. (6) Quality of personnel.
Hardesty said that appraisal & evaluation are “ex-
tremely important” — and there are “no simple yardsticks.”
He gave the example of a radio station buyer who pur-
chased a Western station for 20% more than it was worth
because his wife wanted to live “where there was the
least danger of atomic bombs.” After operating at a loss
for a while, the owner was ready to sell, stating that his
wife “was more afraid of poverty than bombs.” Hardesty’s
parting advice: “Raise your price.” The operators loved it.
Daniels, the pioneer CATV broker, wryly welcomed his
new competitors, stated flatly that there’s “a bull market”
and listed these factors of interest to buyers:
(1) Number of subscribers. (2) Size of community.
(3) Competition. (4) Potential. (5) Investment in plant.
(6) Shape of records. (7) Condition of franchise. (8) Pole-
line contract. (9) Condition of plant. (10) Law & tax suits,
if any. (11) Climate. (12) Whether purchaser has nearby
system — for economies in joint operation. (13) Area
economy. (14) Terms or cash. (15) Public relations. Re-
cent Daniels sales include systems in Myrtle Point &
Powers, Ore., bought by Bay TV, Coos Bay, Ore.
Selph put all his emphasis on “cash flow.”
TelePrompTer Conducts N.Y. Pay-TV Tests: Field tests of
TelePrompTer’s “Key TV” toll-TV system began last
week, utilizing Western Union’s lab & cable facilities. The
tests measure TelePrompTer’s “answer back” system,
which enables viewers to select shows, take part in quizzes,
answer opinion surveys and purchase merchandise — all
through the use of push-buttons on the set. A 5-mile cable
circuit has been laid between Western Union’s downtown
N.Y. headquarters and an uptown Manhattan point. WU
is 13% owner of TelePrompTer.
H&B American Probes Pay TV: Pres. David E. Bright
says his CATV company is investigating various systems
of cabled pay TV for use in both major & fringe markets.
Talks are also proceeding with producers & distributors of
entertainment & sports programming. Bright thinks public
acceptance of pay TV is “reasonably assured.”
Unique CATV Closed-Circuit: Port Jervis, N.Y. com-
munity antenna system operated by David Winer includes
a closed-circuit channel featuring local talent, news, etc.
CBS-TV researchers heard about it, use it to preview new
programs— then they interview subscribers for reactions.
Pay-TV Phone Tariff Proposed: International Telemeter’s
plan for wired pay TV in Little Rock, Ark. (Vol. 17:5 p3)
moved another step closer to reality as Public Seivice Com-
mission hearings there concluded last week. Telemeter
franchise holder Midwest Video Was opposed at the hear-
ings by Theater Owners of America’s Anti-Pay TV Com-
mittee and the Theater Owners of Arkansas.
The hearings’ major development was the proposed
tariff submitted by Southwestern Bell Telephone for the
installation & operation of a cable system. Rates proposed:
A minimum charge (including 10 route miles of distributing
facilities with amplifiers, channelizing and other equipment)
of $2,000 monthly, and a 10-year termination charge of $68,-
000. For each additional route mile of distribution facilities,
a charge of $28 per month and a 10-year termination charge
of $885. A charge of 35^ per month for each channel
terminal or tap-off, and an initial construction charge of
$20 each.
H. M. Duphorne, general inventory & costs engineer
for the phone company, said provisions of the tariff were
“designed to provide sufficient protection so that neither
Southwestern Bell nor its subscribers would have to bear
costs of the pay-TV cables if the system failed.” Earlier,
Midwest Video vp Paul Leird said his company was ready
to post bonds to protect both Bell and the public.
Coast Group Eyes Pay TV: Informal conversations regard-
ing a possible move into pay TV have been held by a group
of prominent broadcasters & businessmen on the West
Coast: Norman Chandler, owner of the Los Angeles Times
& Mirror & chmn. of Times-Mirror Bcstg. Co., which owns
KTTV Los Angeles; Walter O’Malley, owner of the Los
Angeles Dodgers; Ed Pauley, prominent oil industry execu-
tive and an owner of the Los Angeles Rams; J. Leonard
Reinsch, Cox stations, TV advisor to President Kennedy;
and William Foreman, pres., Pacific Drive-in Theaters,
Los Angeles. Chandler confirmed to us that the pay-TV
talks were under way, but added that “there have been no
concrete conclusions. We haven’t determined whether we
will spend money for research.” He described the conver-
sations as “informal & exploratory.”
NCTA Elections: New officers of the National Com-
munity TV Assn., elected at its San Francisco convention
last week: Glen Flinn, Tyler, Tex., chmn.; Charles Clem-
ents, Waterville, Wash., vice chmn.; Frank Thompson,
Rochester, Minn., secy.; William Adler, Weston, W. Va.,
treasurer. New directors: Ben Conroy, Uvalde, Tex.; Virgil
Evans, Alexandria, La.; Irving Kahn, TelePrompTer; Leon
Papernow, H&B American Corp.; Archer Taylor, Missoula,
Mont.; John Walsonavich, Mahanoy City, Pa.; Carl Wil-
liams, Daniels & Associates. Re-elected for a one-year term:
Ray Schneider, Williamsport, Pa. Retiring Chmn. Sandford
Randolph, Clarksburg, W. Va., elected to exec, committee.
Vhf Translator Starts: K^9AI & K11AL Las Vegas,
N.M. began June 14 repeating KOAT-TV & KGGM-TV
Albuquerque • K^3AE McIntosh, S.D. began June 13 with
KXMB-TV Bismarck, N.D. • K^7AC & K^9AD Newcastle,
Wyo. began June 13 with KDUH-TV Hay Springs, Neb. &
KTWO-TV Casper, Wyo. • K10AB Sidney, Mont, began
June 4 with KDIX-TV, Dickinson, N.D. • K12AM Wray,
Colo, started weekend of June 17 with KOMC McCook, Neb.
• K11AG & K13AH Inkom, Ida. began June 19 with KID-
TV & KIFI-TV Idaho Falls • K*6AC ' Volborg, Mont,
started June 20 with KGHL-TV Billings.
10
JUNE 26, 1961
Stations
COLLINS CRITICS LASHED: Undercover industry criti-
cism of NAB Pres. LeRoy Collins and his policies &
performances was brought out into the open last week
in a remarkably candid speech by an NAB staffer who
ripped into the critics for not knowing the time of
broadcasting’s day.
In a free-swinging, wide-ranging address prepared for
a N.D. Bcstg. Assn, session in Bismarck June 24, NAB
station-relations mgr. William Carlisle wound up & let
loose. He said that whether they realized it or not, TV &
radio confronted “New Frontier” perils long before Collins
took office in Jan. — that broadcasters had better line up
now for their own good with Collins on the action front.
Invited to make the usual NAB pep-talk appearance at
the state association meeting, Carlisle said he started to
“sizzle” & “sputter” when he saw the printed agenda. It
reported Carlisle would be “put on the pan by the N.D.
broadcasters regarding Gov. Collins’ remarks at the NAB
convention and whether he is operating in the interest of
broadcasters or in the interest of Mr. Minow’s FCC admin-
istration.”
Instead, Carlisle put the broadcasters on the pan. He
said they wanted Collins to be “the family psychiatrist of
the broadcasting industry” — not a leader who recognizes
that times for broadcasters “have changed radically in the
past 2 years” and that strong measures are needed to put
the industry’s house in order.
Carlisle Berates Broadcasters
“If you w7ant somebody to whom you can pay a large
annual salary in order that he may talk to you, soothe you,
praise you, periodically psychoanalyze you, protect you
from all criticism, and travel from state to state & meeting
to meeting telling you how good you are & what an s.o.b.
the FCC chairman is — you don’t want Collins,” Carlisle said.
“Calling the new chairman of the FCC under a new
administration an s.o.b., when you know he’s going to be
around in all probability as your chief regulator during the
next 4 or 8 years, is just about the poorest & most ill-
conceived govt, relations I can think of — even though it’s
probably good for the blood pressure.”
Reporting on the NAB Board debate which preceded
action on Collins’ plans to revamp NAB’s traditional struc-
ture (Vol. 17:25 p5), Carlisle told the broadcasters:
“Collins will be a fighting president, and is one now.
If you don’t believe me, ask any one of the 44-member
NAB Board of Directors who met in Washington last week.
They came to town with guns loaded, asking the same
questions you might have asked. They pulled no punches,
they stated their views strongly and in some cases sul-
phurically.” And the directors went home “happy” with
Collins, Carlisle said.
In the days of the late NAB Pres. Harold Fellows, it
may have been good enough for NAB to be a “defensive”
mechanism and “perpetual opposer of everything,” reacting
“by conditioned reflex — like Pavlov’s dog — and always in
the negative,” Carlisle went on. But now “New Frontier”
times demand something different, he said, continuing:
“Our New Frontier began the day Charles Van Doren
‘told all.’ Our New Frontier began when payola scandals
provided fodder for our friendly newspaper competitors.
Our New Frontier began even before John Doerfer resigned
as chairman of the FCC. A mounting pressure of regu-
latory, legislative and public opinion was a gathering storm,
not on the horizon but directly overhead. Broadcasting -was
in trouble whether individual broadcasters permitted them-
selves to recognize it or not.”
Collins wants to “get off the defensive & onto the
offensive,” starting within the industry itself, Carlisle said:
“Read Collins’ speeches. It’s all there. Will any one
of you tell me that there is not too much crime & violence
on the video screen for your children? . . . Ask yourself
simply if excessive murder & mayhem is ‘good program-
ming’ . . . Who among you will say that TV is now a per-
fected form of art? . . .
“Is there really no wholesale trafficking of radio sta-
tions— and the public interest be damned? How about the
guy who blats out the worst type of music . . . who cuts
rates up & down Main St., who pays so poorly that you
can’t understand his inept announcers, who never goes near
the station himself and assumes absolutely no respon-
sibility as a licensee? Or who allows smut on the air.
Could he be improved?” •
And what do broadcasters have in Collins as a reform
leader ? Carlisle asked rhetorically. He ticked off qualities,
“some [of which ] you’ve never had before in your history” :
(1) “A household name.” (2) “A man of absolutely unques-
tioned integrity.” (3) “One of the most accomplished &
persuasive orators in America.” (4) “An expert in govt. &
govt, processes.” (5) “A born leader of others.” (6) One
who has “learned fantastically fast & very much” about
broadcasters & broadcasting.
“What in the world more could our industry want?”
Carlisle demanded.
Payola Charges Dropped: FTC has dismissed 4 more
payola cases against record manufacturers & distributors.
Freed of charges that they made illegal promotional pay-
ments to TV & radio disc jockeys were: Columbia Record
Sales Corp. & Columbia Record Distributors Inc., N.Y.;
Interstate Electric Co., New Orleans; Capitol Records
Distributing Corp., Hollywood; and Dot Records Inc., Holly-
wood. FTC agreed wnth staff recommendations that con-
tinued prosecution of the cases would be “an unnecessary
expenditure of time, effort and funds in determining the
legality of the alleged practices,” in view of anti-payola
Communications Act amendments passed last year.
Station Loses Suit: A $47,112 damage award to Mor-
ton’s Department Stores of Washington for cancellation by
WTTG of a children’s show the stores sponsored has been
upheld by the U.S. Court of Appeals. Sustaining a District
Court verdict, the Court of Appeals agreed that only the
stores — not Metropolitan Bcstg. Corp. (now MetroMedia)
— had cancellation rights under a contract for the program.
The show — Morton’s Talented Tots — had been taken off the
air 5 months after it started in 1958 for what had been
scheduled as a 2-year run. WTTG maintained that the pro-
gram didn’t meet its public-interest standards. The station
asked for a re-argument from the $47,112 verdict.
Sale Called Off: The proposed transfer of % of
WHNB-TV (Ch. 30) New Britain-Hartford to WWLP
(Ch. 22) Springfield, Mass, for $348,000 has been dropped.
The FCC had set the transaction for a hearing because of
overlap between the stations (Vol. 17:8 pl5), but the
parties informed the Commission they had decided not to
go through with it, and FCC terminated the proceeding.
Tucson Facilities To Change: KVOA-TV (Ch. 4) &
KOLD-TV (Ch. 13) have an early fall target for changing
transmitter sites to Mt. Bigelow, 18 miles NE of Tucson,
where they will share a transmitter building.
VOL. 17: No. 26
11
Advertising
FTC Revamps Staff: A new Bureau of Deceptive Practices
which will police false advertising has been set up at FTC
in a staff reshuffling recommended by Chmn. Paul Rand
Dixon and approved by the full Commission. The new unit,
headed by Joseph J. Murphy (an FTC staffer since 1936),
replaces the old Bureau of Litigation. In another move,
which Dixon said was designed to speed new-case prosecu-
tion & reduce an 18-month backlog of pending investiga-
tions, FTC supplanted the old Bureau of Investigation with
a Restraint of Trade Bureau headed by Joseph E. Sheehy,
a 36-year FTC veteran. Field investigations will be
directed by a new, centralized Bureau of Field Operations
under Samuel L. Williams, who joined FTC in 1934.
TvB Scores New NMS Studies: Usually, TvB is quick
to promote new TV research studies from A. C. Nielsen Co.,
but last week it snappishly characterized the research firm’s
newest TV project — Nielsen Media Service — as “invalid”
and one which leads to “misleading conclusions.” NMS
which has so far signed 6 magazines, 5 advertisers, and 14
agencies as subscribers, measures audiences for magazines
& TV in the same “national home panel,” attempts to show
duplications between the media as well as data on total
audiences. Nielsen chose not to quarrel publicly with TvB,
but made its point indirectly. On the heels of TvB’s blast,
it announced that it was adding 5 additional magazines
( American Home, Family Circle, Parents, Redbook and
Woman’s Day ) to the 12 magazines already being checked.
Magazine Circulation Lags: While the U.S. adult pop-
ulation has grown from 116.7 ipillion in 1956 to 123 million
in 1960 (up 5.4%), magazine circulation has gone from
185.7 million to 190.4 million (up only 2.5%). TvB Pres.
Norman E. Cash made that point last week in New Orleans
before the last of TvB’s 1961 sales clinics. As a result,
said Cash, magazines per adult have declined from 1.6
copies in 1956 to 1.5 in 1960, despite recent Magazine Ad-
vertising Bureau claims that “circulations have grown fas-
ter than the population.”
Hodges Seeks Agency: A competition for an adver-
tising agency or public-relations organization to promote
the Commerce Dept.’s campaign to bring foreign tourists to
the U.S. has been started by Secy. Luther H. Hodges. He
called for written bids for the account by July 12.
Doctors Get a Sponsor: NBC’s 60-min. medical docu-
mentary June 27 (10-11 p.m.) will have a sponsor — the
pharmaceutical firm of Merck, Sharp & Dohme — but there’ll
be no commercials. Two 5-min. institutional messages will
be delivered by the show’s host Burgess Meredith, who will
merely “mention” the sponsor’s name at the close of each
message. Produced by NBC in cooperation with the Hunt-
erdon Medical Center in Flemington, N.J., the program
presents “an average day of a general practitioner.”
TELEVISION FACTBOOK NO. 32 IS OUT
Our completely new, 1,078-page Spring-Summer edi-
tion of Television Factboook went into the mail to
all TV-service subscribers of Television Digest on
June 17. Additional copies of this greatly expanded
issue, featuring TV-station area coverage & circula-
tion, may be ordered now through our Radnor busi-
ness office at $12.50 each; or $10 each for 5 or more.
Blair Applauds Long Breaks: Outlining the “increased
flexibility made possible” by the 42-sec. station breaks (Vol.
17:24 pi), Blair TV sales-development dir. Martin Katz
said last week that “the slight change will mean a very
substantial gain to the medium, and its power to build
business for the mass-market advertiser.” A cost analysis
made by the station rep firm, he said, disclosed: (1) 54%
more 20-second announcements can be accommodated or 65
per week (vs. 42 per week under the old break time). (2)
Advertisers using 20-second, non-preemptible spots will
reach an average of 10% more homes per dollar, as more
vacancies next to high-rated shows become available. (3)
Advertisers now have 3 additional spot lengths available,
including “30’s” and “40’s” and even “60’s” at some station-
break points. (4) CPM for 30-second spots can be held to
only 18% above the cost of a 20-second spot, if the adver-
tiser takes advantage of pre-emptible rates.
B&B Balks at Long Breaks: Another N.Y. agency is
following Young & Rubicam’s example of cracking down on
42-sec. station breaks between nighttime network programs
(Vol. 17:25 p9). This time it’s Benton & Bowles on behalf
of General Foods’ Maxwell House coffee. Last week, B&B
yanked the coffee firm’s $4.2-million spot-TV budget out of
the medium, reportedly at the instigation of media vp Lee
Rich, although there was no word as to whether the sizable
billings would be moved into other broadcast areas or to
print media. B&B’s reason for the move: The “heavier com-
mercialization” the agency will feel from the extension of
the existing station-break length. Although Y&R has ex-
pressed its strong disapproval of the longer breaks and has
promised to police them closely, Y&R has not actually
switched any TV budgets from either network or spot TV.
Hazel Bishop Sues AB-PT for $9 Million: Operating
this spring without a major network TV exposure for the
first time in a decade, Hazel Bishop Co. has decided that
the blame lies largely with ABC-TV — and last week
launched a $9-million suit against parent AB-PT last week
in N.Y. Supreme Court. In its complaint, the cosmetic
firm stated that it had contracts with AB-PT covering a
show with Walter Winchell (which was interrupted as a
Sunday-night package because of a serious illness Win-
chell suffered) and Dick Clark’s American Bandstand.
Hazel Bishop further charged that other “favored” adver-
tisers bought ABC-TV shows at prices less than those
offered to the cosmetic concern. ABC declined comment.
More Rorabaugh Stations: Eighteen more TV stations
have agreed to supply detailed information about their
spot-TV business for publication in the quarterly Rora-
baugh Report. This brings the number of participating
stations to 368. The new stations are WAST Albany, N.Y.;
WJBF Augusta, Ga.; WCIA Champaign, 111.; WNAC-TV
Boston; WEHT Evansville, Ind.; WANE-TV Fort Wayne;
WFRV & WLUK-TV Green Bay, Wis.; WTPA Harrisburg,
Pa.; KOLN-TV Lincoln, Neb.; KCOP Los Angeles; WPST-
TV Miami; WSIX-TV & WSM-TV Nashville; KWTV
Oklahoma City; KOOL-TV Phoenix; KFEQ-TV St. Joseph,
Mo.; WKST-TV Youngstown, O.
Ad People: Thomas M. Newell and Joseph T. Donovan
named vps, D’Arcy Advertising . . . Robert Weeks Barron,
former TV producer & dir., N. W. Ayer, has been ordained
& installed as pastor of the Parkville Congregation Church,
Brooklyn . . . Bern Kanner, Benton & Bowles associate
media dir., named a vp . . . Eugene J. McCarthy, ex-Y&R,
named media dir., MeCann-Erickson’s Los Angeles office.
12
JUNE 26, 1961
Film & Tape
Levathes Heads 20th-Fox Production: It’s far from being
a major-studio trend in Hollywood, but the TV-trained film
executive is becoming a more important figure in the
general motion-picture scene. Last week, 20th Century-Fox
confirmed reports that Peter Levathes, pres, of 20th-Fox
TV, would assume most of the production functions of
Robert Goldstein, who had been the studio’s top production
executive. Levathes, in his new post, will function pri-
marily as an administrator & creative supervisor, applying
to feature production many of the TV production economies
the studio has learned in the past few seasons.
Levathes is the first TV-trained, Madison Ave.-nur-
tured (Young & Rubicam) executive ever to head produc-
tion at a major Hollywood studio. William T. Orr, who
holds a job not unlike that of Levathes at Warner Bros.,
is a former actor who later moved into the production
realm, eventually heading the studio’s TV operations and,
more recently, all Warner film production. The other
Hollywood majors have veteran movie-makers as produc-
tions chiefs: Sol C. Siegel at MGM; Martin Rackin at Par-
amount; Edward Muhl at Universal; Sam Briskin at
Columbia. William Dozier, who heads production at Screen
Gems, has some — but not much — say in the feature produc-
tion activities of parent Columbia Pictures.
It’s interesting to note that it is the Hollywood majors
most heavily committed to TV — Warner Bros. & 20th-Fox
— who have TV men in charge of production. The latest
count of the number of sound stages involved in TV film
activity at 20th-Fox is 10 out of a total of 15, with only one
major picture being filmed on the lot. This ratio of studios
used for TV (about 2 out of every 3) also holds true for
Warner Bros.
Network-Produced Film Declines: Network production of
TV film will be down slightly next season, only 9 series
going into production this summer. CBS-TV has 7 (down
one from last season) ; NBC-TV has 2 (also down one) ;
and ABC-TV remains at status quo with none.
The only new CBS series is 60-min. The Defenders.
The network’s 1961-62 series will consist of Pete & Gladys,
Rawhide, Have Gun — Will Travel, Gunsmoke (expanded
to 60-min.), Perry Mason (with Paisano Productions) and
Twilight Zone (with Cayuga Productions). The Gunslinger
has been axed, and another series produced last season,
Oh! Those Bells (13 segments, never aired), has no net-
work slot for the new semester, and is not now in produc-
tion. CBS Films’ Angel, produced with Burlingame Pro-
ductions for CBS-TV last season, has also been axed.
NBC-TV’s 2 holdovers are Bonanza and The Outlaws,
both 60-min. The Americans, also a 60-min. show, has been
axed. Jack Chertok’s The Lawless Years, produced for
Cal. National Productions and aired on NBC-TV, has also
been canceled, and indications are that CNP’s The Jim
Backus Show is also through.
The networks own interests in many series produced
by independent production companies and major studios,
but their participation in production has always been on a
limited scale.
Producer Jack Denove has been awarded $10,000 dam-
ages in Los Angeles Superior Court, in his $2,215,000
breach-of-contract suit against Sol Lesser and Sol Lesser
Productions. Denove had charged Lesser with premature
termination of a contract to produce 39 Tarzan films.
NEW YORK ROUNDUP
“PM East-West” Not Hurting Paar: “No dent what-
ever in the ratings of The Jack Paar Show." That was
NBC’s summation last week of the effect of Westinghouse
Bcstg. Co.’s new syndicated pair of taped shows PM East &
PM West. Although WBC had high hopes that the new
series would give Paar a fast rating race, Arbitron re-
ported that in 5 major markets where the WBC and NBC
shows compete (N.Y., Chicago, Cleveland Washington &
Baltimore), PM has “never exceeded a 7.5 share of audi-
ence.” On premiere night, the WBC shows drew that audi-
ence share against a 50.5 share for Paar. More recently the
share levels of the WBC package have been around a 4.0
as against 40.0 or better for Paar. Shows replaced by PM
East and PM West in the 5 markets mentioned above
(usually feature movies) had averaged a 12.1 share on a
Monday-Thursday basis the week before PM premiered
International Hour Makes Prime Time: Critical huz-
zahs for the CBC-produced “Pineapple Poll” (premiere
program on the CBS o&o international program exchange
Vol. 17:24 p8), have helped to secure a prime-time slot
for the next offering. While the first program occupied
only a modest time slot in the WCBS-TV N.Y. Saturday
afternoon lineup (June 17, 1:30-2:30 p.m.), the second—
“Sir Thomas Beecham Presents Lollipops” — will pre-empt
Gunslinger on the CBS o&o’s July 6 (9-10 p.m. in N.Y.,
L.A. and Philadelphia; 8-9 p.m. in Chicago and St. Louis).
William H. Fineshriber, head of the TV Film Export
Committee and vp of the Motion Picture Export Assn., met
with little success on his recent Latin American visit
designed to dissuade Brazilian TV authorities from institut-
ing a new set of telefilm quota regulations (Vol. 17:20 pl7).
But one hopeful sign, Fineshriber told the 2 export groups
last week, was an “indication” that Brazilian station inter-
ests, dubbing companies and advertising agencies “would
develop position papers to be presented to the govt, in con-
nection with the Presidential decree.”
CBS Films scored its 10th foreign sale for The Robert
Herridge Theater last week. New buyers for the 26-epi-
sode, 30-min. series were RAI (Italy) and Rediffusion Hong
Kong Ltd. The program is also syndicated in Canada, Aus-
tralia, New Zealand, Switzerland, Denmark, Sweden, Fin-
land and Germany.
Add Syndication Sales: Screen Gems has made 51 sales
for its new series, Shannon, in the 2 weeks since its release
. . . Ziv-UA’s Economee div. has sold reruns of Sea Hunt
in more than 50 markets, including CBS o&o’s WCBS-TV
N.Y., KNXT Los Angeles, WCAU-TV Philadelphia . . .
Seven Arts has scored the 90th sale for its first group of
Warner Brothers post-1950 features . . . Screen Gems has
sold its post-1948 Columbia library to 34 stations to date.
People: William Dozier, Screen Gems vp in charge of
West Coast activities, left June 19 on a 6-week European
trip which will include screenings of Gulliver, SG’s new TV
series filmed in a special optical process by Charles Schner
. . . George Ottino has been named head of Transfilm-
Caravel’s newly created animation dept. . . . Robert H.
Yamin, Ziv-UA West Coast operations mgr., named assist-
ant to the pres. . . . Thomas Tausig, ex-Grant Advertising
vp, named Videotape Productions dir. of program sales.
VOL. 17: No. 26
13
HOLLYWOOD ROUNDUP
TV as a Name-dropper: At least a dozen established
performers are among those who felt the axe this year.
Those who have not received renewals include Henry
Fonda, Loretta Young, Groucho Marx, Tab Hunter, June
Allyson, Barbara Stanwyck, Bob Hope, Ann Sothern,
Shirley Temple, Ralph Edwards, Jackie Gleason and Hugh
O’Brian. The pattern for next season is toward properties
rather than personalities. Interest is centering on the
vehicle itself rather than its big name. About the only
exception next season is Fred Astaire, and he’s not starring
in a series. He’ll be host of Revue Studio’s Alcoa 28-show
anthology series.
Series Without Pilots: The best way to sell a show is
without a pilot. It’s also the most difficult; only 4 series
slated for next season have been sold that way. They are
the Four Star Television’s 60-min. The Dick Powell Show,
20th Century-Fox TV’s 60-min. Follow the Sun, Robert
Young’s half-hour Window on Main Street, and Alcoa’s
anthology show (14 half-hours & 14 hours), produced by
Revue Studios.
Producer Eugene Rodney is testing for regular players
in the Robert Young series, Window on Main Street. He is
casting for the permanent roles of a feminine lead, her 18-
year-old son, and Young’s editor-friend. The series, be-
lieved to be the highest-priced half-hour program in TV
history (about $70,000 an episode), goes into production
July 3 at Desilu Gower studio.
Jimmy Durante, Dr. Frank C. Baxter, Ed Wynn and
Buster Keaton have been cast in “The Scene Stealers,” a
60-min. March of Dimes special which goes into production
this week at Paramount’s Sunset & Marathon St. studios.
The film will be seen on TV next January.
Wrather Corp. has begun production on Lassie at
Calabasas. Next season is the eighth for this show, spon-
sored by Campbell Soup since its inception.
Four Star Television’s Gertrude Berg-Cedric Hard-
wicke comedy series, debuting on CBS-TV Oct. 4, has been
given a final title — Mrs. G. Goes to College.
NBC-TV has resumed production on The Outlaws for
next season. It is filming at Paramount Studios. Frank
Telford is producer.
Four Star Television castings for The Dick Powell
Show: Earl Holliman & Edmond O’Brien star in Killer in
the House, Hazel Court & Dick Powell will be featured in
The Swiss Affair.
MGM-TV has signed Eddie Ryder & Jud Taylor for
regular featured roles in its Dr. Kildare series.
Ashley-Steiner talent agency and packager has ac-
quired literary agency Herb Jaffe Associates.
Screen Gems is reactivating its Safari (action-adven-
ture) series, for 1962-63.
Television. Digest
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Copyright 1961, by Triangle Publications, Inc.
Personals: Rex Goad promoted from mgr., NBC News, to
dir. of the dept., succeeded by Leonard Allen, who was
foreign news mgr. Donald Meaney promoted from national
news mgr. to mgr. of special news programs. Eugene
Juster promoted from news film mgr. to news film dir.
Alberto H. Cata, ex-vp of Goar Mestre & Associates,
and vp, TV Interamericana, appointed CBS-TV Stations
div. special representative for Latin America . . . Robert F.
Adams, ex-WABC-TV (N.Y.) asst, sales mgr., named to
new post of sales dir., WBKB Chicago . . . Louis Wolfson,
Wometco vp, named dir. of the firm’s best, interests.
Jack Berning named gen. sales mgr., WFIE-TV Evans-
ville, Ind. . . . Edward R. Murrow, USIA dir., designated by
Stato Dept, as member of U.S. National Commission for
UNESCO . . . Francis C. McCall, ex-NBC News, joins Public
Housing Administration as public-affairs liaison asst.
J. Leonard Reinsch (WSB-TV & WSB Atlanta) con-
firmed by Senate as member of U.S. Advisory Commission
on Information (Vol. 17:25 pl6) . . . F. Ernest Lackey,
mayor of Hopkinsville, Ky. and owner of radio WHOP
there, designated by NAB Pres. LeRoy Collins to represent
broadcasters on Food-for-Peace Council.
Betty Furness elected pres., ATAS N.Y. chapter . . .
Ward D. Ingrim, pres., San Francisco-Oakland TV Inc., and
gen. sales mgr., KTVU Oakland-San Francisco, elected
chmn., Oakland Better Business Bureau.
Conference Elects Paglin: FCC general counsel Max
Paglin has been elected vice chmn., under Chmn. Judge E.
Barrett Prettyman, of the Administrative Conference of
the U.S. The first plenary session of the conference — an
86-member group established by the White House to im-
prove administrative procedures (Vol. 17:12 pl2) — will be
held in Washington June 27 at the New State Dept. Build-
ing. Chief Justice Earl Warren and Attorney General
Robert Kennedy will be among the dignitaries attending.
Revue Studios has 10 of its series now in production.
All 16 will be before the cameras in 2 weeks.
People: Stan Kalis named associate producer of Four
Star Television’s The Dick Powell Show . . . Robert E.
Paltz appointed technical film co-ordinator of ABC-TV,
Hollywood.
It’s Dr. Magnuson Now: Senate Commerce Committee
Chmn. Magnuson (D-Wash.), who also handles FCC’s bud-
get as an Appropriations Committee member, has been
awarded an honorary LL.D. degree by Gonzaga U., Spokane.
“He has consistently concerned himself with the well-being
of his country, without, however, forgetting the needs of
those at home who seek his intercession,” the citation said.
14
The FCC
JUNE 26, 1961
Congress
Allott Renews Fight: Sen. Allott (R-Colo.), who gave
FCC Chmn. Minow a bad time at Appropriations Subcom-
mittee hearings (Vol. 17:25 p2), fired away again last week.
In a speech recorded for a June 24 session of the Colo.
Bcstrs. Assn, convention in Grand Junction, he repeated
that Minow had made “a not-too-well concealed threat that
broadcasters must hue to his line or face the consequences
at renewal time.” Allott said he’d “never vote for any
appropriation which would give the FCC the power to
exercise censorship over programming.” He also warned
that President Kennedy’s FCC reorganization plan “has
not died” despite the House vote killing it (Vol. 17:25 p3).
Features of the White House plan were carried over into
Senate & House bills to revamp the Commission (see p. 4),
he pointed out.
Murrow Wants More Money: Restoration of House
cuts in USIA’s budget (Vol. 17:23 p4) has been asked by
Dir. Edward R. Murrow. Otherwise, he told a Senate Ap-
propriations Subcommittee, the agency could not carry
out its cold war role in Africa & Latin America. Urging
that USIA be given $9.49 million more than the sum allowed
by the House, the ex-CBS commentator said: “In many of
the new states of Africa, we are now barely audible. In
Latin America, we are not sufficiently audible to students,
teachers and workers, but [Fidel Castro’s] message and
that of his Sino-Soviet allies come in loud & clear.” Sub-
committee Chmn. McClellan (D-Ark.) retorted that USIA
hadn’t been using its resources aggressively enough to tell
the “good things about America & the bad things about
Communism.”
Sabotage Bill Cleared: Following arraignment of
Bernard Jerome Brous & Dale Chris Jensen of the “Amer-
ican Republican Army” on charges of complicity in bomb-
ings of Western microwave stations, the House Judiciary
Committee approved stiffer anti-sabotage legislation. A
House Bill (HR-7448) similar to a measure (S-1990) pend-
ing in the Senate (Vol. 17:23 p3) was sent to the floor for
a vote after a brief hearing. Witnesses (including AT&T’s
Herbert H. Goetschius & John J. McKenna) urged quick
enactment of the House legislation, which sets up $10,000
fines & 10-year jail terms for malicious damage to private
communications facilities.
All-Channel Bill Filed: Senate Commerce Committee
Chmn. Magnuson (D-Wash.) — “by request” — has intro-
duced a bill (S-2109) carrying out FCC’s proposals that all
TV sets shipped in interstate commerce or imported be
equipped to receive all vhf & uhf channels (Vol. 17:24 p5).
“If this legislation is not enacted,” the Commission said in
an accompanying statement, “we believe that the nation
will be handicapped with a limited TV system with inade-
quate opportunities for local outlets.” The measure was
referred to Magnuson’s Committee.
Lippmann Show Praised: Howard K. Smith’s CBS-TV
CBS Reports interview with columnist Walter Lippmann,
telecast June 15, was “brilliantly conducted,” Majority
Leader Mansfield (D-Mont.) told the Senate. “This inter-
view merits the respect & the thoughtful consideration of
the people of this nation & other nations — nations allied,
adverse, or indifferent,” Mansfield said, inserting the text
in the Congressional Record.
JFK Signs AGVA Bill: National American Guild of
Variety Artists Week will be celebrated Oct. 9-15. President
Kennedy has signed the resolution (S. J. Res. 34).
Hollywood Hits Rules: Big Hollywood movie-studio
guns fired a broadside at FCC for its proposed rules bring-
ing feature-film producers under its anti-payola regulations
(Vol. 17:24 p5). In a joint blast, 8 companies (Allied
Artists, Columbia, MGM, Paramount, 20th Century-Fox,
United Artists, Walt Disney, Warner Bros.) said the Com-
mission had no business telling movie makers what to do.
The proposals are “unauthorized & unlawful” and “legally
invalid,” FCC was told. The Commission was urged to
start all over again and draft a plugola rule making it
clear that it “encompasses only films intended for broad-
casting and [not those] produced for theatrical exhibition.”
Two Stations, Two Calls: FCC turned down the peti-
tion of separately owned WRDW-TV (Ch. 12) and radio
WRDW Augusta for permission to continue to use their
call letters. Last year, Southeastern Newspapers Inc. sold
them to different owners — and neither wanted to select new
call letters. Comr. Craven dissented, would have allowed
continued use of the calls.
Minow’s Full Term: FCC Chmn. Minow was sworn in
for a full 7-year term last week. The oath was adminis-
tered by Judge Bazelon of the D.C. Circuit Court of
Appeals. Present were his family, Commissioners and his
immediate staff. His current tenure, expiring June 30, fills
out the term of ex-Comr. King.
FCC Bill Approved: Without debate, the Senate has
passed an FCC-drafted measure (S-1371) permitting rou-
tine renewals of safety & special-services radio licenses
more than 30 days before their expiration (Vol. 17:12 p4).
The Commission had asked for the Communications Act
amendment to cut down on its paper work.
TV Applications: For Redding, Cal., commercial Ch. 9,
by Northern Cal. Educational TV Assn. Inc. • For Santa
Maria, Cal., Ch. 12, by M & M Telecasters, headed by
Bombay, India radio-station rep Daniel E. Molina. Total
is now 83 (24 uhf).
FCC Bill Introduced: FCC’s “summary procedure”
bill (S-2108) to permit procedural short-cuts in handling
dubious license applications (Vol. 17:25 p8) has been intro-
duced in the Senate by Commerce Committee Chmn.
Magnuson (D-Wash.).
Short-Spaced CP: Grantee WNBE-TV (Ch. 13) New
Bern, N.C. was finally granted a modification of CP, per-
mitting location at a site 165 miles from co-channel WRVA-
TV Richmond, Va., after the latter agreed not to contest the
grant in a hearing.
How to Allocate Uhf: Theoretically ideal uhf alloca-
tion taking into account various technical mileage “taboos”
• — but ignoring location of cities — has been issued by the
FCC’s chief engineer as “uhf assignment plan.” It’s value
is instructive only.
FCC Bill Approved: The Senate has passed & sent to
the House an FCC-requested measure (S-1668) permitting
the Commission to impose $100 fines for violations of rules
in common carrier & special fields (Vol. 17:24 pl3).
Louisville Channel Shift: WLKY, Ch. 51 grantee in
Louisville, has been modified to Ch. 32, following FCC’s
final substitution of Ch. 32 for Ch. 51.
Identification Waiver: WTPA (Ch. 27) Harrisburg, Pa.
has been granted permission to identify itself as a Harris-
burg-York-Lebanon station.
VOL 17: No. 26
15
MANUFACTURING, DISTRIBUTION, FINANCE
'MOLECULAR' BREAKTHROUGH IN CONSUMER ELECTRONICS: Bigger techni-
cal development than the transistor is on the consumer-electronics drawing board. And it's no pie-in-the-sky.
You'll see first products within 4 years — possibly even within 2 years.
It's the field of molecular electronics, which eliminates conventional components. It will make pos-
sible radios small enough to place inside the ear (making Dick Tracy's wrist radio look like Big Ben), will
vastly increase reliability, eventually will cut costs sharply, since it lends itself to automatic production.
Already there are concrete plans to use the principle in consumer radio, TV & hi-fi.
Westinghouse consumer-products vp Chris J. Witting hinted at molecular electronics timetable last
week when he told a Los Angeles news conference that the principle would begin to appear in consumer
goods "substantially before 1965." Others at Westinghouse — a leader in molecular electronics research — say
this could come much sooner. This much we've learned from very top authorities at Westinghouse:
Under development for military electronics, molecular "blocks" are peculiarly suitable for consumer
products. As developed by Westinghouse, the equivalent of 2 "stages" of components — for example 2 transis-
tors, 7 or 8 resistors & capacitors — can be made into a single "functional block" 1/4-in. long, 1/8-in. wide and
3/100 of an inch thick. The equivalent of a 6-transistor radio might use 3 of these blocks stacked one on top of
the other, so that the whole set — excluding speaker — could be placed on head of a thumbtack.
"Functional blocks" are made of thin slivers of semiconductor material — usually silicon — the circuit
elements (including transistors, diodes, etc.) produced from a negative by photo-etch process. Since circuits
are 3-dimensional, several exposures are made with different masks on each tiny block. No "hand process-
ing" is involved. Because they replace so many individual components, Westinghouse believes that with
quantity production these tiny blocks should be far cheaper than the components they replace.
• • • •
Industry is expected to slide slowly into molecular approach to consumer electronics, rather than go
whole hog at once. First uses will be in individual stages of "conventional" equipment — such as amplifier
circuits in radios, front-end stages of FM sets, video amplifiers in TV. Much of the increase in reliability will
come with elimination of wiring & connections between components. Only connections will be from one wafer
to next and to power source.
Westinghouse did much of its basic molecular work under Air Force contract, is now developing
molecular equivalents of consumer circuits on its own. The company hopes to develop "functional blocks" to
replace perhaps 100 or more standard radio, hi-fi and even TV circuits, sell them to other manufacturers. In
effect, it will sell entire function blocks like parts are now being sold. The difference will be that eventually a
radio may use only 3 "parts" plus speaker, case & battery; a hifi set might have 5 or 6 "parts." This mass mer-
chandising of standard blocks should bring costs down startlingly.
For the relatively far future — say 10 years or so — the science of molecular electronics heralds many
brand new fields of radio use. Because of potential sharp decreases in cost & size, increase in reliability, it's
seen putting dozens of radios into every home — not only for entertainment purposes, but for personal wireless
communication, remote control of ranges, refrigerators, vacuum cleaners, doors, etc.
This isn't dream stuff. Laboratory-made molecular military circuits are now fantastically expensive.
But Westinghouse and other companies are proceeding full speed to apply principle to consumer field.
16
JUNE 26, 1961
'BENT GLASS' MAKERS FIGHT FOR 23-IN. MARKET: Not the least bit daunted by
the preponderance of Corning bonded tubes in 23-in. TV lines for 1962 (Vol. 17:25 pl7), the makers of tempered
external glass implosion plates say business never has been better, and they can't keep up with demand for
their products. They completely dominate the 19-in. market, and they hope to take on Corning in the 23-in.
market for 1962 drop-ins and 1963 lines.
New-type "bent glass" curved implosion shields, made from Pittsburgh gray glass by 7 independent
glass temperers, have virtually swept the external-shield market, at the expense of flat glass & plastic. Recent
advances in bent glass techniques have reduced thickness to 3/16 in., and bent-glass industry hopes soon to
get blanket ("yellow tag") approval by Underwriters Labs for bent-glass mounting, so that set manufacturers
no longer will be required to get UL approval on each set model.
Biggest advantage of bent glass is economy. Manufacturers claim it saves more than $1 per set (as
compared with Corning bonded tube) in the 23-in. model, while giving the same "bonded look," because it's
contoured to shape of tube face. Bent glass is now being used with "dry seal" (or gasket) mounting by 3 set
manufacturers. In this process, a plastic gasket grips the implosion glass, holding it about 1/8 in. from face of
picture tube, on which the gasket rests (Vol. 16:48 pl5). But bent glass can be used in a variety of other exter-
nal mounting arrangements.
Despite dominance of Coming bonded tubes in 23-in. lines, bent-glass makers point out they are sell-
ing all the 23-in. external glass they can make now, that Admiral, Olympic & RCA are now using bent-glass
external implosion shields on some of their 23-in. sets.
Three manufacturers, in fact, have gone 100% bent glass for 23-in. sets, they say. Motorola's 1962
sets, due to be unveiled this week, will use dry-seal approach throughout 23-in. line. Packard Bell, one of the
first companies to adopt bonded shield, has made about-face and uses bent-glass dry-seal approach for its full
23-in. line. Wells-Gardner, too, is 100% dry seal, while about 90% of Sears Silvertone 23% sets (made by War-
wick & Pacific Mercury) use external bent-glass plates.
In 19-in. field, bent glass now dominates, plastic and flat glass losing ground; in this area, bonded
tubes never have cut much ice. Admiral, Motorola, Packard Bell, RCA, Silvertone, Wells-Gardner and Zenith
use bent glass for entire 19-in. lines, while GE & Westinghouse reportedly are headed in that direction.
In color tubes, too, bent-glass makers hope to make inroads. Admiral already uses it on color sets;
others can be expected to do so.
There's no blues-singing at all in bent-glass industry. The 2 biggest makers are undergoing expan-
sion. Chicago Dial Co., one of largest, is "working around the clock 7 days a week while at the same time
we are completing a $250,000 facility-expansion program to meet our customers' requirements," vp Burt Kallick
told us last week, adding that capacity will be tripled by first of next year. Dearborn Glass Co. also is expand-
ing its capacity, and both manufacturers report heavy gains this year, freely predicting that set makers will
switch from Corning-type bonded tubes when bent glass is more readily available and advantages are made
apparent to them. Dearborn is currently the only maker of Pittsburgh-type bonded implosion plates.
Other manufacturers of tempered TV glass are: Marsco, Chicago; Permaglass Inc., Woodville, O.;
Hordis Bros., Philadelphia; Hamilton Glass Co., Chicago; Virginia Glass Products Corp., Martinsville, Va.
It's obvious that tempered-glass manufacturers have anything but given up the 23-in. TV market.
Fresh from their 19-in. victory, they're ready to go after the bigger ones with a vengeance.
FM STEREO — N.Y., DETROIT, SEATTLE, DALLAS, BOSTON: There are still only
3 FM stereo program sources on the air — 2 in Chicago, one in Schenectady — but stations in at least 5 more
areas are now wiring up to begin stereocasting.
First pre-production shipments of RCA stereo generating equipment went out last week to WQXR-FM
N.Y., WDTM Detroit, KLSN Seattle, KIXL Dallas and WUPY Lynn, Mass. (Boston area). Stations won't be
permitted to go on air until RCA's equipment is type-accepted by FCC. This acceptance could come shortly,
and it's good bet that these 5 areas will have signals on air within a month at most.
RCA will deliver more pre-production units this week, and shipment of production generators is
schdeuled to begin in October. Backlog of orders, according to RCA best. & TV equipment vp-gen. mgr. C. H.
Colledge, "indicates a high degree of interest among broadcasters."
VOL. 17: No. 26
17
TV-RADIO PRODUCTION: EIA statistics for week ended June 16 (24th week of 1961):
June 10-16 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 131,765 124,307 105,929 2,530,836 2,754,523
Total radio 339,468 322,858 340,871 6,854,473 7,890,586
auto radio 117,246 101,224 135,964 2,191,093 3,092,781
A Low-End Market: Although unit sales of TV & radio so
far this year are encouraging, dollar volume is lagging
because of the trend to low-end merchandise and the “bar-
gain-basement approach” in consumer electronics. So said
Zenith Sales Corp. Pres. Leonard C. Truesdell at a Mer-
chandise Mart news conference last week at the opening of
the Summer International Home Furnishings Market in
Chicago. He gave these 1961 statistics to illustrate his
point:
TV distributor sales for 1961’s first 5 months were
down 6% from last year — but consoles were down 15.6%,
while lower-priced 17- & 19-in. sets were up 12%. For the
month of May, TV unit sales were 15.8% over 1960, with
consoles up only 2% and 17- & 19-in. up 43%.
In radio, unit sales last month were 30% higher than
one year before, but low-priced shirt-pocket portables were
up 150%, personal-sized portables up 51%, while higher
priced full-size portables were down.
Phono business shows a different trend, primarily be-
cause of the increased popularity of FM. Stereo consoles
with FM tuners were up sharply, and non-radio consoles
were down, but there also was a gain in portable phono
sales during 1961’s first 5 months.
Truesdell said industry-wide distributor sales were
down about 4% from last year for the first 2 weeks of
June, but predicted that the full month would show a gain
from last year. For the full year, he said: “If we have
only a 5% gain in the 2nd half of the year we’ll finish 1961
with a 6-million-unit record.”
Commenting on Zenith’s entry into 2 new fields, he said
his company’s color- TV & stereo-FM sets will be shown at
a distributor meeting Aug. 23 in Chicago. The color line
will be short and not “the cheapest on the market.” He
reiterated that he sees no color boom as long as prices are
so high.
Note: Delmonico International will display its first
Japanese-made color sets at the Music Show in Chicago’s
Palmer House July 16-20, as well as its first multiplex-
FM— stereo-phono consoles and table-model FM stereo.
Record Promotion: Your Wonderful World of Records,
a 16-page brochure on the manufacture of records, stereo
and care & handling of records, has been published by the
Record Industry Assn, of America and is available without
charge from RIAA, 1 E. 79 th St., N.Y. 22.
April Factory Sales of Transistors: 15,072,064 units
valued at $27,388,278. Conforming to a traditional pattern,
the April volume was up markedly over April 1960’s 9,891,-
236 units at $23,198,576 and down from March 1961’s 15,-
129,273 units at $29,815,291. (April business invariably
drops behind the March volume.) The year-to-date units
& dollars continued to outpace the year-earlier perform-
ances by wide margins. Here are EIA’s tabulations:
1961 I960
Units Dollars Units Dollars
January 12.183,931 $22,955,167 9,606,630 $24,714,580
February 13,270,428 25,699,625 9,527,662 24,831,570
March 15,129,273 29,815,291 12,021,506 28,700,129
April 15,072,064 27,388,278 9,891,236 23,198,576
TOTAL 55,655,696 $105,858,361 41,047,034 $101,444,855
Plant Shutdowns for Vacation: Once again, most elec-
tronics plants will close for 2 weeks this summer for em-
ploye vacations, to fulfill union contracts and/or to give
manufacturers an opportunity to gauge inventories. From
EIA & other sources, here are the shutdown schedules:
Set manufacturers: Arvin, July 3-16. Bendix Radio,
June 26-July 9. CBS Electronics, July 3-16. General
Dynamics/Electronics, July 3-16. GE, July 31-Aug. 13.
Harman-Kardon, July 3-16. Hoffman Electronics, July 3-16.
Magnavox, July 3-16. Motorola, July 3-16. Olympic (except
sales), June 30-July 16. Philco (Sandusky, O. plant only),
July 17-30. Pilot, July 3-25. RCA, July 17-30. Sylvania,
July 17-30. Trav-Ler, June 30-July 17. Warwick Mfg., July
17-30. Wells-Gardner, July 1-18. Westinghouse, Aug. 14-27.
Zenith, July 3-16. Not closing: Packard Bell.
Tubes & semiconductors: Clevite Transistor, July 3-16.
Eitel-McCullough, July 31-Aug. 13. Electronic Tube Corp.,
July 3-16. General Instrument (Newark plant), July 3-16.
Mallory (DuQuoin, 111. plant), July 17-30. Motorola, July
31-Aug. 13. National Semiconductor, July 17-30. Pacific
Semiconductors (except marketing), July 31-Aug. 13.
Raytheon, June 30-July 16. Texas Instruments, July 3-16.
Thomas Electronics, July 3-16. Tung-Sol, July 17-30.
Varian Associates, July 31-Aug. 13. Not closing: Delta
Semiconductors, Fairchild Semiconductor, Industro Tran-
sistor, Rheem Semiconductor, Transitron Electronic.
Components & others: Adler Electronics, July 24-Aug.
6. Advance Ross Electronics, June 26-July 9. Aerovox, July
3- 9. American Bosch Arma, July 17-30. Blonder-Tongue,
July 3-17. Clarostat, July 3-16. Erie Resistor, July 3-17.
General Instrument (Newark), July 3-16. Glaser-Steers,
July 3-16. International Resistance, July 24-Aug. 6. ITT,
July 31-Aug. 13 (Clifton); June 29-July 23 (Kuthe); Aug.
4- 21 (Roanoke). JFD Electronics, July 3-16. Mallory ca-
pacitor, June 5-18 (Huntsville); July 3-16 (Indianapolis);
July 3-9 (Greencastle & Crawfordsville). Muter, June 26-
July 9. Oak Mfg., July 3-16. Ohmite, July 3-16. Sangamo,
July 17-23. Telechrome, July 3-17. Tele-Dynamics, July 17-
30. Not closing: Amphenol-Borg, Centralab, Coming Glass,
Hazeltine, International Rectifier, Miratel Electronics,
Speer Carbon, Sprague Electric.
Japanese “Admiral” Scuttled: A restraining order
against distribution of Japanese-made transistor radios
with the “Admiral” trademark has been issued by U.S.
District Court in N.Y. as a result of a complaint by
Admiral Corp. against importer Mar-Lin Enterprises Inc.,
N.Y. Customs collectors in major ports of entry have been
advised to halt entry of radios falsely marked “Admiral.”
Charging wilful & wanton infringement, Admiral is seeking
treble damages from the importer.
Polaroid Vs. Polarad: Camera-maker Polaroid Corp.
has appealed to the U.S. Supreme Court the dismissal by
the U.S. Court of Appeals of its suit to compel Polarad
Electronics Corp. to change its corporate name. Polaroid
contended that the similarity of names engendered con-
fusion. The Court of Appeals dismissed the suit in March
on grounds that the 2 companies are not competitive.
18
JUNE 26, 1961
Exit Scott TV, Enter Ravenswood: “Ravenswood” has
been selected as the brand name for TVs, phonos & com-
binations manufactured by Annapolis Electroacoustic
Corp., which was directed by a court decision not to use the
“Scott” trademark. The firm headed by Leon J. Knize had
purchased all rights to the Scott Radio Labs name (Vol.
17:19 p22), but was successfully challenged by H. H. Scott
Co., manufacturer of hi-fi components.
The decree by Baltimore Federal Court gives the com-
pany 7 Vz months to dispose of its inventories with the
“Scott” label. Annapolis Electroacoustical said these did
not exceed 2,000 TVs, 400 speaker systems and 200 radio-
phono combinations.
Knize said the company would introduce its Ravens-
wood line of stereo consoles, portable phonos, and console
& portable TV at the Music Show in Chicago July 16-20.
Said Knize : “The console line will incorporate any combina-
tion of phonograph, AM-FM radio (including multiplex)
and TV with the Reflection Coupler speaker system.” Be-
fore entering the TV-phono-radio field, the company had
been marketing the Reflection Coupler speaker system,
which eliminates grille cloth and front-mounted speakers
in hi-fi systems.
Fiber-Optic CR Tube: Developed by DuMont Labs
(Fairchild Camera), the new tube for specialized applica-
tions utilizes the principle of fiber optics to bring the
image to the front of the faceplate, thereby completely
eliminating parallax. The first fiber-optic tubes to be
available from DuMont have a diameter of 1 7/ 16-in., and
will sell in the $900 range, but Du Mont says it can provide
tubes up to 5-in. and will soon work on still larger tubes.
The faceplate is composed of more than 6 million individual
glass fibers %-in. long which carry the light from the
phosphor screen to the surface of the tube. Potential
applications: Radar, high-resolution missile & aircraft
reconnaissance systems, space mapping, photo recording &
transmission. Consumer applications, if any, for fiber
optics are far in the future.
Stereo Generator Offered: Crosby Teletronics Corp.
last week announced the availability of a stereo multiplex
signal generator to manufacturers for testing stereo FM
adapters & sets. It is priced at $1,000, delivery in 60 days.
Crosby Teletronics’ subsidiary Crosby Electronics Corp.
announced receipt of 2 contracts totaling more than $250,-
000 for the manufacture of FM stereo adapters for Grundig-
Majestic (Majestic International Sales Corp., Chicago) and
Blaupunkt radios (N. Pickens Import Co., Woodside, N.Y.).
Olympic Multiplex Priced Inboard: TV-radio-phono &
radio-phono combinations in Olympic’s 1962 line will include
FM stereo tuners, the company disclosed at its new-line
showing last week in Chicago. Of its 11 basic TV-stereo
combinations, 10 will be offered in stereo-FM versions, the
stereo AM-FM-multiplex tuner adding $60 to $70 to the
cost and requiring no adapter. In its new line of 4 basic
stereo consoles, 3 will be factory equipped to receive stereo
FM. For previous Olympic combinations, a $24.95 FM
stereo adapter will be offered.
Tube Order Signed: FTC has accepted a consent order
in which National Tube Corp., 7 Lexington Ave., South
Norwalk, Conn., agrees to put clear labels on shipments of
TV picture tubes which are “reactivated, reconditioned, or
rebuilt containing used parts.” The agreement settled a
1960 FTC complaint in which the agency charged that the
company didn’t “reveal the true nature of such tubes . .
Trade Personals: Eugene F. Peterson, ex-GE, named
mktg. vp, ITT consumer & industrial products . . . R. S.
Gates resigns as exec, vp & dir., Collins Radio; E. A.
Williams, vp for operations control, named also controller
& treas.; J. B. Tuthill, vp, assumes broadened responsibil-
ties in financing & banking relations and financial analysis;
R. J. Flynn and R. C. Mullaley named asst. vps.
Paul J. Colleran, ex-GE, named engineering vp, Inter-
national Rectifier Corp. . . . Maurice Friedman named vp
and exec. asst, to the pres., General Instrument.
Dr. Franz R. Hensel, ex-P.R. Mallory, named to new
post of pres., Clyde Williams Corp. (international research,
investment advisory & management services firm). He’ll
also serve as exec, vp, parent Clyde Williams & Co. . . .
E. Leslie Peter named mgr., Tung-Sol international div.
William L. Hyde named to new post of administrative
mgr., Du Mont Labs electronic tube div. . . . William R.
Stern named mktg. dir., Itek Electro-Products . . . Dan
Neumaier named to new post of distributor sales mgr., Bell
Sound stereo components & tape cartridges . . . William S.
Ginn, former GE vp & gen. mgr. of the turbine div. who
had been sentenced & jailed during the recent antitrust
cases, named pres., Baldwin-Lima-Hamilton Corp.
Alfred R. Zipser, New York Times financial-elec-
tronics writer, to join Xerox Corp. as PR dir., headquarter-
ing in N.Y. . . . Allen C. Bluestein named research dir.,
Aerovox . . . Donald G. Blech named sales mgr., Tenna Mfg.
Co. . . . Jules Steinberg, Midwest editor of Mart and
onetime associate editor of Television Digest, elected
NARDA exec. vp.
Frank A. Gunther, Radio Engineering Labs, elected ,
pres., Armed Forces Communications & Electronics Assn.
Other officers: Maj. Gen. R. T. Nelson, U.S. Army Chief ]
Signal Officer, vp; Maj. Gen. Harold W. Grant, U.S. Air j
Force Telecommunications dir., vp; Rear Adm. Frank Vir-
den, Asst. Chief of Naval Communications, vp; Walter H. |
Pagenkopf, Teletype Corp., vp; Peter J. Schenk, Mitre j
Corp., vp; John O’Brien, Hoffman Electronics, treasurer.
Highway Test Planned: Govt, tests of automatic high-
way operations in which passenger-car steering & breaking
are controlled electronically may get under way soon.
Wilfred Owen of Brookings Institution, head of a special
study group set up in the office of Under Secy, of Commerce
Clarence D. Martin Jr., told us that it probably would
recommend experimentation along a 100-mile road stretch
in Michigan. “We are still in the talking stage,” he said,
“but we are working out plans for a test with the Bureau
of Public Roads & industry research-&-development people.
Obviously, there are bugs, but such operations are at least |
feasible.” Thompson Ramo Wooldridge Inc. is among com-
panies involved in the test negotiations. RCA & General
Motors demonstrated an electronically controlled automo-
bile a year ago on a test track at RCA Labs in Princeton
last June (Vol. 16:23 pl9).
Obituary
Abram Davega, 68, former vp of Davega Stores, died
June 19 in New York Hospital after a short illness. He
had quit high school in 1907 to work with his father, who
founded the Davega chain in 1879, remained with the I
company until his retirement in 1959. Surviving are his 1
wife, a son, 2 daughters, a sister, 9 grandchildren and one
great grandchild.
Thomas J. Bess Jr., 39, supervisor of quality engineer-
ing, American Bosch Arma Tele-Dynamics div., died June
18. He is survived by his wife, 2 daughters and his mother.
VOL. 17: No. 26
19
Westinghouse Claims TV Gains: Westinghouse’s share
of the TV market is 10% higher than it was a year ago,
consumer-products vp Chris J. Witting told the American
Marketing Assn.’s conference in Los Angeles last week.
Other points made by Witting: (1) “We don’t plan to
re-enter color-set production at this time — not until a
fundamental breakthrough is achieved which will allow a
set to function as well on monochrome reproduction as a
black-&-white set . . . We are reaching for lower cost &
better design in our research ... I just don’t believe the
machine today is the right machine.” (2) Westinghouse’s
TV & appliance business experienced a good pickup in
June. For the industry, Witting predicted 1961 TV pro-
duction would total about 6 million sets, or somewhat better
than last year. (3) He predicted that molecular electronics
circuits would be employed in consumer products “sub-
stantially before 1965” (see p. 15).
Old Trade-Name Reappears: “Former Sparton dealers”
are solicited in U.S. trade-paper ads by Sparton of Canada
Ltd. “Sparton TV & stereo high-fidelity phonographs are
again offered to discriminating dealers on an exclusive
basis. Dealers who formerly sold Sparton, and dealers who
need a high-quality product of unique design, free of cut-
throat competition, should write W. L. Page, vp, sales,
Sparton of Canada Ltd., London, Ont. Enquiries solicited
from former Sparton sales representatives.” The American
Sparton radio was manufactured by the old Sparks-With-
ington Co., which left the TV business in 1955, selling
its TV-radio business to Magnavox early in 1956 (Vol. 12:4
p6). Sparton of Canada wasn’t involved in the sale.
Muntz Seeks Private Labels: Ads addressed to “quan-
tity TV buyers” in the trade press last week sought private-
label accounts for Muntz TV sets. The ads advise: “Private
label 19, 21, 23, 24-in. TV available for June shipment
because we are moving into our new & much larger factory
in July. If you need promotional merchandise, this is a
tremendous opportunity. This limited offer available for
non-competitive selected areas.” The contact is given as
Jack Simberg, vp, Muntz TV Inc., 1000 Grey Ave., Evans-
ton, 111. (Broadway 3-4250).
Philco Still Selling Renewal Tubes: Although Philco’s
Lansdale Division is ceasing the production of receiving
tubes (Vol. 15:23 pl8), the Accessory-Service Division “is
continuing the aggressive selling & merchandising of its
complete line of renewal receiving tubes & cathode ray
tubes,” division vp R. E. Nugent noted last week. He de-
scribed as “absolutely wrong” reports that Philco also was
discontinuing sales of its renewal tube line. “Philco’s re-
newal tube sales have picked up tremendously in the last
quarter,” Nugent said, “and we intend to back these sales
with strong merchandising progi'ams.”
Davega & Wilcox-Gay Merging? Although officials
of both companies were unreachable for comment, trade
reports at the weekend indicated that an amalgamation of
the retailing-importing concerns was in the works. As in
the teaming of Two Guys from Harrison and O. A. Sutton
Corp. into Vornado Inc., the 25-store Davega retail chain is
expected to merge via a stock exchange into Wilcox-Gay,
parent of Majestic Inteimational, importer of Grundig-
Majestic TVs, radios, phonos.
EIA Manuals Published: New technical standards for
TV transmitters ($1.80), electronic component parts ($1.90)
and receiver-type tube sockets (90$) have been issued by
EIA engineering committees. Copies may be ordered from
EIA’s engineering dept., 11 W. 42nd St., N.Y. 36.
Finance
Desilu Income Down: Desilu Productions’ earnings for
the fiscal year ended April 29 dropped to $319,146 (28$ a
share) from $811,559 (70$) in fiscal 1960 (see financial
table). Gross income dipped to $19.8 million from $23.4
million.
Pres. Desi Arnaz in his annual report, said the decline
in revenue had resulted principally from Writers Guild of
America’s strike against TV film in 1960. Other causes:
Writeoffs of certain program-development costs for new
shows not yet on the air; increased operating cost stem-
ming from new union contracts; substantial reduction in
production of syndicated film.
Arnaz said the firm had skipped the quarterly divi-
dends normally payable in May in order to conserve assets
for new TV shows now in preparation & negotiation with
networks & sponsors for the 1962 selling season. Desilu
is negotiating for wider distribution of its product in
foreign & syndicated areas, Arnaz said, and is also plan-
ning production & distribution of movies.
He also reported that Desilu had signed a new one-
year contract with ABC-TV for The Untouchables series.
Plans have been completed, too, to telecast the show in
Japan & West Germany. The series currently is dis-
tributed in Canada, England and Australia.
Arnaz called attention to “the most significant area of
investment stability” for stockholders — Desilu’s 3 studios,
which cover 62 acres. Desilu’s net (after depreciation)
book value of this real estate is $6,289,752, but the esti-
mated real value of the properties is “considerably in
excess” of the book value, he declared.
Because of the depressed state of the syndication
market, Desilu, without realizing any residual profit, has
divested itself of 312 half-hour shows produced for syndi-
cation. Present Desilu participation in various properties:
Guestwarcl Ho!, 35%; Harrigan & Son, 32.5%; Lucille
Ball-Desi Arnaz Show, 61.3%; Desilu Playhouse, 97.5%;
Ann Sothern Show, 50% ; The Texan, 47.5%; Wliirlybirds,
40%; Those Whiting Girls, 70%; Willy, 55%; The Un-
touchables, 35% (movie version, 90%); C.I.C., 45%
(movie version, 66.6%); Mickey & the Contessa, 27.5%.
Desilu has an inventory of 458 half-hours and 150 hours of
TV film.
Hoffman Profit Down in 2nd Quarter: Hoffman Elec-
tronics expects that earnings in the quarter ending June 30
will drop below the first-quarter profit of $256,668 (16$ a
share). Vp-treas. CaiToll E. Underwood noted that “our
2nd-quarter operating earnings will be at least as good as
first quarter net, but we will incur unusual expenses of
$100-150,000 from plant relocation which will hold our 2nd-
quax-ter earnings down.” Sales in the June quarter should
be “as good” as those of Jan.-Mar., which were $16.1 mil-
lion. Underwood predicted that Hoffman would show a
profit in 1961 on sales of $56-60 million, compared with
1960’s loss of $968,400 on $54.3 million sales.
Reeves Offers Debentures: Reeves Bcstg. & Develop-
ment Corp. (WUSN-TV Charleston, S.C.; KBAK-TV Bak-
ersfield, Cal.; WHTN-TV Huntington, W. Va.) proposes
public sale of $2.5 million of convertible subordinated de-
bentures at 100% of the principal amount. An SEC regis-
tration statement (File 2-18317) said Laird & Co. heads
underwriters. Reeves said $300,000 of the net proceeds
would be used to buy stock in VHF Inc., N.Y. TV producer;
$75,000 for investment in a new 3-D picture exploitation
company, VeriVu Corp.; $1 million for loan repayments.
20
JUNE 26, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Advance Ross Electronics
1961 — qtr. to Mar. 31
1960 — qtr. to Mar. 31
$ 941,069
803,087
$ 127,484
106,215
$. 58,984
106,215
$0.09
.34
625, 2201
312,610
Allied Radio
1961 — 9 mo. to Apr. 30
1960 — 9 mo. to Apr. 30
1961 — qtr. to Apr. 30
1960 — qtr. to Apr. 30
30,875,335
26,543,076
10,280,690
9,094,541
1,681,173
1,916,409
824,173
938,409
254,028
345,604
.78
.90
.24
.33
1.222
2.851'-3
1,065,633
1,019,739
1,065,633
1,019,739
2,210,176
2,062, 5223
Collins Radio
1961 — 9 mo. to Apr. 30
1960 — 9 mo. to Apr. 30
164,145,046
138,991,830
2,700,177
5,901,605
Desilu Productions
Story on p. 19
1961 — year to Apr. 29
1960 — year to Apr. 30
19,845,513
23,406,100
643,146
1,596,559
319,146
811,559
.28
.70
1,155,940
1,155,940
Electro-Voice
1961 — year to Feb. 28
1960 — year to Feb. 29
10,034,460
10,521,165
208,082
463,375
111,854
255,901
.22
.54
.51
.32
497,332
473,650
1,005,000
1,005,000
Hallicrafters
1961 — 9 mo. to May 31
1960 — 9 mo. to May 31
41.900.000
21.872.000
—
1,125,000
650,000
NT&T
1961 — 26 wks. to Mar. 28
1960 — 26 wks. to Mar. 29
1961 — 13 wks. to Mar. 28
1960 — 13 wks. to Mar. 29
21,911,580
24,364,576
12,066,045
11,977,535
—
622,164
(835,981)*
737,000
(1,237,140)*
.22
.26
2,816,247
2,760,929
2,816,247
2,760,929
Pacific Industries
1961 — 9 mo. to May 31
1960 — 9 mo. to May 31
1961 — qtr. to May 31
1960 — qtr. to May 31
12,988,921
12,082,866
4,296,658
3,941,045
—
1,152,586
763,079
' 368,763
310,310
.81
.54
.26
.22
1,415,354
1,415,354
1,415,354
1,415,354
Universal Pictures
1961 — 26 wks. to Apr. 29
1960 — 26 wks. to Apr. 29
3,520,322
7,570,194
1,835,322
3,695,194
1.98-'
4.04“’
888,390
892,190
Notes: 1Reflects 2-for-l split. -After preferred dividends. 3Reflects 4% investment in NTA.
stock dividend, August 1960. 4After provision for loss of $1,978,604 on
Reports & Comments Available: Allied Radio, study,
E. F. Hutton & Co., 61 Broadway, N.Y. 6 • Tech-Ohm
Electronics, analysis, Edward Lewis Co., 82 Beaver St.,
N.Y. 5 • Avco, comments, Herzfeld & Stern, 30 Broad St.,
N.Y. 4 • Standard Kollsman Industries, report, John H.
Lewis & Co., 63 Wall St., N.Y. 5 • Avnet Electronics and
AT&T, discussions, Cowen & Co., 54 Pine St., N.Y. 5 •
Networks Electronic, analysis, Leason & Co., 39 S. La Salle
St., Chicago 3 • Ling-Temco Electronics and Siegler
(Olympic Radio & TV), profiles in June 21 Financial
World • Westinghouse, comments, Reynolds & Co., 120
Broadway, N.Y. 5 • Wrather Corp., prospectus, Lee Hig-
ginson Corp., 20 Broad St., N.Y. 5.
Recent Stock Issues
Offering June 22, 19G1
Stock
Price
Bid
Asked
Marcon Electronics . . .
10
15
17%
RMS Electronics
3
3%
3%
Sony Corp
i7y2
20%
22
Warner Bros
16
18%
19%
Wrather Corp
10
10
10%
Common Stock Dividends
Stk. of
Corporation
Period Amt. Payable
Record
Canadian Westinghouse
Q.
$0.15
Jul. 3
Jun. 26
Columbia Pictures . . .
Stk.
2%% Jul. 31
Jun. 30
Electronic Assistance .
Stk.
100 %
Jul. 14
Jun. 30
General Dynamics ....
Q (Omitted)
Litton Industries ....
Stk.
2V2%
Oct. 20
Oct. 6
Republic Corp
Q
.15
Aug. 15
Jul. 7
Sangamo Electric ....
Q
.18%
Jul. 10
Jun. 24
Wometco “A”
Q
.17%
Sep. 15
Sep. 1
Wometco “B”
Q
.06%
Sep. 15
Sep. 1
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday, June 22, 1961
Stock
Prev.
Bid
Bid Asked
Stock
Prev.
Bid
Bid Asked
Acoustica
18*/,
19 >4
2114
Magna Th.
4 Vi
4
414
12V,
23%
41%
20%
Adler Elec.
1854
16 14
18%
Magnetics Inc.
11
11
Aerovox
ll>/«
10 V4
11%
Maxson
23 1 *
2U&
Allied Radio
29 %
28 14
30%
Meredith Pub.
39
38
Astron Corp.
2%
2%
2%
MetroMedia
19 %
18%
Babcock
28
26*4
29%
Microdot
26
26
2814
23
Baird Atomic
19 Vi
1814
20 ■/«
Milgo Elec.
21
20* '»
Cannon Elec.
27
27
30%
Narda Micro
8 Vi
7
8’6
Capehart
9
8%
9%
Newark Elec. _
15%
14-%
16
Chicago Aer.
23
21
23%
Nuclear Chi.
43 1
40
44
Control Data
95
101
107
Official
3 -?i
3
4 Vi
6Va
Cook Elec.
11%
11 Vi
12 >/«
Pacific Aut.
554
514
Craig
13
13 V*
14%
Pacific Merc.
7%
7%
814
Crosby Tel.
6*4
6
6%
Philips Lamp
14814
145
149*4
Dictaphone
34 Va
34
3654
Pyramid
2*4
2
258
Digitronics
28
24
2714
Radiation
2454
24 Va
26%
Eastern Ind.
1614
16
1714
Rek-O-Kut
2 Vi
2 Va
27s
Eitel-McC.
14 54
16 Va
17%
Research Inc.
5 Vs
5%
Elco Corp. _
12
11%
13 Vs
H. W. Sams __
42
39 1
4234
Electro Instr.
21 '4
20
23
Sanders Assoc.
45%
5214
56%
Elec. Voice
11 '4
10 %
12
Silicon
12%
11%
13%
Elec. Assoc.
32 '4
30
32 %
H. Smith
10 '4
9%
11 >4
Elec. Cap. Corp.
42
43
47 V4
Soroban
58
59
65%
Erie Resistor
14
14 %
1554
Soundscriber
11
12%
Executone
19 '4
19
21
Speer Carbon
30%
29%
3214
Farrington
13 -4
14 V,
15%
Sprague .
77 V,
77%
81
Foto Video
7
7
8%
Sterling TV
3%
3% 4
-1/16
Four Star
20%
21 1 2
23%
Systron-Don.
39
40
43
Gen. Devices
13 1 ■:>
1 1 54
13%
Taft Bcstg.
17*4
17%
19%
G-L Elec.
7-14
8
87a
Taylor Instr.
51
52
55*4
Goodwill Sta.
1054
—
—
Technology
6*4
6%
7%
Granco .
3'4
3 V, 3
•15/16
Tole-Bcstrs. _
1*4
2*4
27r
Gross Tel. __ .
21 'A
21V,
23 14
Telechrome
11*4
10%
11*4
Hallicrafters
22 V,
23’ 4
25%
2614
Telecomp.
674
6%
7*5,
Hathaway
26
24
Time Inc. _ __
83
82
86 >4
Hieh Voltage
148
160
175
Tracerlab
10%
12'4
13%
Infrared
15
14-54
16%
United Art.
7%
7a'i
8%
Interstate Eng. _
1854
18
19%
Universal
si
%
1 v«
Ionics . - -
31
30
32*4
Vitro _ _ _
24 V,
25 V,
27
Itek „
50
49
53 14
Vocaline
2%
2*4
2%
Jerrold
8%
8 '4
9
Wells-Gardner
34 U.
37%
35% 1
Lab for Elec. _
51V,
48
51%
Wilcov Elec.
inv4
in
11
Leeds & North.
34 V,
34 V,
37 V,
Wometco
26
24%
27
Lei Inc. „
—
854
10>/«
"“Television Digest
JUNE 26, 1961 © 1961 TRIANGLE PUBLICATIONS, INC. 1961 SPECIAL SUPPLEMENT No. 7
ARB Estimates
Television Households by States and Counties
As of January 1, 1961
Updated by American Research Bureau from Survey-Based Estimates of Jan. 1, 1960.
(This is a Supplement to Television Factbook No. 32— See Page 12.)
U.S. TOTALS: Total Households. 53,239,500. Television Households, 47,886,000, Percent with Television. 90%.
State and Total
County Households
TV Households
Number Percent
State and Total
County Households
TV Households
Number Percent
State and Total
County Households
TV Households
Number Percent
ALABAMA
Autauga
•Baldwin
Barbour
Bibb
Blount
Bullock
Butler
Calhour.
Chambers
Cherokee
Chilton
Choctaw
• Clarke
Clay
Cleburne
Coffee
Colbert
Conecuh
Coosa
Covington
Crenshaw
Cullman
Dale
Dallas
DeKalV.
Elmoi e
Escambia
Etowah
Fayette
Franklin
Geneva
Greene
Hale
Henry
Houston
Jacksor.
•Jefferson
Lamar
Lauderdale
Lawrence
Lee
Limestone
Lowndes
Macon
Madison
Marengo
Marior.
Marshall
•Mobile
'‘Monroe
Montgomery
Morgan
Perry
Pickens
Pike
Randolph
•Russell
Saint Claii
Shelby
Sumter
Talladega
Tallapoosa
Tuscaloo«a
Walker
Washington
Wilcox
Winstor.
Total
ARIZONA
Apache
Cochise
Coconino
Gila
Graham
Greenlee
• Marie i
Mohave
Navajo
4.600
13.300
6,000
3.500
6,400
3.300
5.800
25.400
9.900
3.900
6.600
4.300
6.500
3.200
2.800
7.800
11,600
3,900
2,600
8,600
3.600
11.200
8.300
14.400
10.700
7.600
8.200
25.800
3,900
5.500
5.700
3.100
4.800
3.300
13.900
8.800
180,000
3.500
16.700
5,800
12,000
9.000
3.500
5.800
31.800
6.800
5.300
13.000
94.000
5.300
48.300
16.700
3.900
5.100
6.700
4.800
11.700
6.300
8.000
4.700
16.000
8.900
26,500
13.900
3.500
4.100
3.600
864,000
5,700
16,200
11.000
7,100
3,600
2,900
198,400
2,200
9,400
3.500
9.600
4.400
2.400
4.500
2,200
4.300
20,300
6.600
3.200
4.800
3.500
4.600
2.300
1.900
5.600
8.800
2.600
1.700
6.200
2.500
8,200
5.700
10.900
8,200
5.400
6.200
19.900
2.700
3.700
3.900
2.300
2,800
2.400
10.900
6.300
151.200
2.300
12,800
3.900
9,000
6.100
2.300
4,100
24,600
4.700
3,800
10,200
76,700
3.800
38.800
12,400
2,500
3.600
4.800
3.300
9.000
4.700
5.900
3.000
12,900
6.700
19,300
10.800
2,500
2.700
2.600
666.200
3,400
12.400
8.700
5.700
2.700
2,200
172,300
1,600
6,900
ARB Metropolitan Area Counties.
*Pima E
79,100
70,100
89
White
9,200
6,900
75
77
Pima W
6.300
4,200
67
Woodruff
3,400
2,900
85
73
Pinal
16,200
13,000
80
Yell
3,200
2,700
84
73
Santa Cruz
2,800
2,100
74
Total
493,000
386,000
78
68
Yavapai
8,800
6,500
74
70
*Ytima
13,500
11,000
81
CALIFORNIA
67
Total
383,200
322,800
84
•Alameda E
9,300
8,400
91
74
Alameda W
290,500
263,500
91
80
ARKANSAS
Alpine
100
100
75
66
Arkansas
6,700
5,400
80
Amador
3,300
2,900
87
82
Ashley
6,300
5,100
80
•Butte
28,400
24,600
87
72
Baxter
2,700
2,000
73
Calaveras
3,400
2,900
84
80
Benton
11,300
8,000
71
Colusa
3,800
3,300
87
70
Boone
4,800
3,900
81
•Contra Costa E
3,800
3,700
99
71
Bradley
3,700
2,700
74
Contra Costa W
119,100
118,500
99
76
66
67
70
73
69
76
76
71
76
77
68
67
69
76
59
74
78
71
84
67
77
67
75
68
66
70
77
69
'72
79
82
72
80
74
64
71
72
73
60
Carroll
Chicot
Clark
Clay
Cleburne
Cleveland
Columbia
Conway
Craighead
•Crawford
Crittenden
Cross
Dallas
Desha
Drew
Faulkner
Franklin
Fulton
Garland
Grant
Greene
Hempstead
Hot Spring
Howard
Independence
Izard
Jackson
Jefferson
Johnson
Lafayette
Lawrence
Lee
Lincoln
Little River
Logan
Lonoke
Madison
Marion
•Miller
Mississippi
Monroe
Montgomery
Nevada
Newton
Ouachita
Perry
Phillips
Pike
Poinsett
Polk
Pope
Prairie
•Pulaski
Randolph
St. Francis
Saline
Scott
Searcy
•Sebastian
Sevier
Sharp
Stone
•Union
Van Buren
Washington
1.400
3.700
5.400
5.700
5,800
2.400
1,900
7,200
4.000
12,700
6.000
12,300
D,
2,
5,
4
6,
2,
1,
14,
2.
6,
5.
5,
2
5
l;
6,
23
3.
2
4,
5
3.
2
4,
6,
2,
1,
9,
18
4,
1,
2
1
8,
1
12
2
000
700
300
000
300
800
700
400
300
600
200
800
900
600
800
200
100
700
700
500
300
700
500
200
500
100
600
200
,000
,500
400
,800
,400
,700
,200
,000
,100
,600
.300
700
,600
,100
,000
,600
100
000
.200
300
900
,600
,600
,400
1.900
16,500
1,100
2.700
4,300
4.700
4,500
1,800
1.400
6,100
3.100
10,300
4.500
9.400
3.800
2,000
4.200
3.200
5.200
1.700
1.100
11,600
1.800
5.100
3.900
4.300
2.200
4.400
1.300
4.800
18,600
2,600
2.100
3.000
3.700
2.800
2.000
2.900
5.200
1,300
1,000
7.600
14,400
3.100
1,000
2.100
1,000
7,000
900
8,800
1.500
5,800
2.500
4.100
1.900
60,500
2.200
6.400
5.900
1.400
1.600
17,100
2.400
1.100
1.200
12,000
1.400
11.800
76
74
79
82
76
72
85
77
81
75
77
76
76
79
80
82
62
64
81
79
77
74
74
76
78
71
77
80
71
77
66
71
75
79
69
80
63
64
82
80
69
74
74
73
80
73
74
73
76
76
72
74
84
73
75
83
70
71
84
82
70
73
83
75
72
Del Norte
Eldorado
•Fresno
Glenn
•Humboldt
•Imperial
Inyo
•Kern
Kings
Lake
Lassen
•Los Angeles
Madera
•Marin
Mariposa
Mendocino
Merced
Modoc
Mono
•Monterey
Napa
Nevada
•Orange
Placer
Plumas
Riverside E
Riverside W
•Sacramento
San Benito
San Bernardino E 3,800
San B’n’dino W 162,800
5,900
10,200
114,200
5,300
35.300
19.900
4,000
88,800
14,800
4,800
4.100
2,074,100
11.S00
46,400
1.500
16,000
27,100
2.500
700
59.900
19.300
7,400
250,000
17,700
3,600
6.100
98.900
163,700
4,800
•San Diego
•San Francisco
•San Joaquin
San Luis Obispo
•San Mateo
•Santa Barbara
Santa Clara
•Santa Cruz
•Shasta
Sierra
Siskiyou
•Solano
Sonoma
Stanislaus
Sutter
•Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
Total
318,300
261,700
79,900
28,000
148,100
57.100
207,900
31,800
20,000
600
11,000
36.400
50.100
48,600
10.400
8,500
3,600
50.700
5,100
59.500
20.700
10,000
5,215.100
COLORADO
•Adams
Alamosa
•Arapahoe
Archuleta
Baca
Bent
•Boulder
33.100
2,600
35.000
600
1.900
1.800
23.000
5.000
8.400
106,600
4,800
30.900
16,200
3.000
83.900
12,500
3.700
3.100
1,960,900
10,000
42.700
1,300
12.700
23.700
1.900
600
51.100
16.700
5,500
235,600
15.100
2.900
5.500
89.900
155,100
4.200
3.400
146.800
301,700
233.500
74.400
24.200
144.800
49,800
195,000
28.200
17.400
500
9.200
35.100
43.400
42.300
8.500
7.100
2.700
44.300
4.200
53.300
17.400
9.000
4,837,600
27,600
2,100
31.800
500
1.300
1.300
20.800
85
82
93
90
87
81
76
95
85
95
85
92
84
79
87
76
S3
85
87
74
94
85
81
91
91
95
87
90
90
95
89
93
87
98
87
94
89
87
79
84
96
87
87
81
84
87
83
90
84
90
93
83
81
91
69
73
90
NAR l.IRRAR\
(Continued on next page)
m 6 1961
State and
Total
TV Households
State and
Total
County
Households
Number
Percent
County
Households
COLORADO — (Continued)
Chaffee 2,700
2,200
81
Highlands
♦Hillsborough
Holmes
7,100
128,100
2,500
Cheyenne
800
500
67
Indian River
8,600
Clear Creek
800
700
81
Jackson
8,700
Conejos
2.000
1,600
82
Jefferson
2,400
Costilla
800
600
73
Lafayette
700
Crowley
1,000
800
84
Lake
17,400
Custer
300
200
66
Lee
18,200
Delta
4,700
3,500
74
♦Leon
18,700
‘Denver
164,400
147,200
90
Levy
2,700
Dolores
500
400
72
Liberty
900
Douglas
1,300
1,100
88
Madison
3,300
Eagle
1,300
800
59
Manatee
22,400
Elbert
1,000
800
79
Marion
14,900
*E1 Paso
40,200
35,500
88
Martin
5,900
Fremont
5,700
4,700
83
Monroe
13,800
Garfield
3,700
2,600
69
Nassau
4,200
Gilpin
200
200
83
Okaloosa
16,500
Grand
1,100
700
67
Okeechobee
1,900
Gunnison
1,600
1,200
72
♦Orange
88,400
Hinsdale
100
100
82
Osceola
6,600
Huerfano
2,200
1,500
70
♦Palm Beach
78,400
Jaekson
500
400
74
Pasco
11,600
* Jefferson
38,900
31.400
81
♦Pinellas
136,600
Kiowa
600
400
63
Polk
60,600
Kit Carson
2,000
1,300
66
Putnam
9,000
Lake
2,300
1,600
70
St. Johns
8,400
La Plata
5,500
4,500
83
St. Lucie
12,500
Larimer
17,200
15,200
88
Santa Rosa
7,600
Las Animas
5,500
3,900
70
Sarasota
25,700
Lincoln
1,500
1,100
74
♦Seminole
16,300
Logan
5,700
4,800
84
Sumter
3,200
Mesa
15,800
13,200
84
Suwannee
3,800
Mineral
100
100
61
Taylor
3,600
Moffat
2,200
1,500
68
Union
1,600
Montezuma
4,000
3000
75
♦Volusia
41,700
Montrose
5,400
4,500
84
Wakulla
1,300
Morgan
6,200
5,700
92
Walton
3,900
Otero
6.900
5,700
82
Washington
2,800
Ouray
600
400
73
Total
1,570,300
Park
Phillips
Pitkin
500
1,100
800
400
900
600
76
81
79
66
88
GEORGIA
Appling
3,100
Prowers
♦Pueblo
3,600
34,300
2,400
30.300
Atkinson
Bacon
1,400
2,100
Rio Blanco
1,500
1,000
63
Baker
1,000
Rio Grande
2,600
1,700
65
Baldwin
8,600
Routt
1,800
1,000
55
Banks
1,600
Saguache
1,100
900
78
Barrow
3,900
San Juan
200
200
81
Bartow
7,100
San Miguel
900
700
78
Ben Hill
3,800
Sedgwick
1,200
1.000
87
77
Berrien
2,800
Summit
700
500
♦Bibb
40,400
Teller
800
600
80
78
87
Bleckley
2.600
Washington
Weld
1,900
21,100
1,500
18,300
Brantley
Brooks
1,200
3,400
Yuma
2,700
2,000
75
Bryan
1,400
Total
532,100
455,000
86
Bulloch
6,100
CONNECTICUT
Fairfield 198,500
191,600
97
Burke
Butts
Calhoun
5,100
2,200
1,800
♦Hartford
208,600
196,300
94
Camden
2,900
Litchfield
36,900
33,800
91
Candler
1,700
Middlesex
26,400
23,900
90
Carroll
9,600
♦New Haven
201,100
193.700
96
♦Catoosa
6,700
New London
65,700
63,300
96
Charlton
1,400
Tolland
19,600
17,100
88
♦Chatham
56,700
Windham
20,800
18,700
90
♦Chattahoochee
1,300
Total
767,500
728,400
95
Chattooga
4,800
DELAWARE
Kent
20,100
18,400
92
Cherokee
Clarke
Clay
6,800
11,800
1,300
New Castle
89,600
85,600
96
♦Clayton
12,500
Sussex
22,800
19,500
85
Clinch
1,700
Total
132,500
123,500
93
♦Cobb
31,600
DISTRICT OF
♦Washington
COLUMBIA
220,900
196,500
89
Coffee
Colquitt
Columbia
5,200
8,700
3,600
Total
220,900
196,500
89
Cook
3,100
FLORIDA
Alachua
18,800
14,700
78
Coweta
Crawford
Crisp
Dade
7,700
1,300
6,400
1,800
900
Baker
1,500
1,200
81
Dawson
Bay
18,400
15,500
84
Decatur
7,000
Bradford
3,000
2,400
79
♦De Kalb
79,000
Brevard
38,900
34.200
88
Dodge
4,100
Broward
114,700
103,900
91
Dooly
2,800
Calhoun
1,900
1,400
74
♦Dougherty
22,400
Charlotte
4,800
4,100
85
Douglas
4,100
Citrus
2,600
2,000
78
Early
3,200
Clay
4,700
4,000
85
Echols
300
Collier
5,000
3.900
78
Effingham
2,500
Columbia
5,200
4,300
82
Elbert
4,500
♦Dade
316,900
285,900
90
Emanuel
4,400
De Soto
3,100
2,600
83
Evans
1,800
Dixie
1,000
800
79
Fannin
3,300
♦Duval
130,600
116,900
90
Fayette
2,100
♦Escambia
48,100
41,000
85
Floyd
18,300
Flagler
1,300
1,100
87
Forsyth
3,200
Franklin
1,900
1,400
72
Franklin
3,300
Gadsden
10,100
7,800
77
♦Fulton
166,900
Gilchrist
600
500
76
Gilmer
2,100
Glades
800
600
79
Glascock
500
Gulf
2,700
2,300
85
Glynn
11,800
Hamilton
1,900
1.400
76
Gordon
6,000
Hardee
3,500
2,900
83
Grady
4,600
Hendry
2,500
2,100
83
Greene
2,800
Hernando
3,400
2,900
86
♦Gwinnett
11,700
TV Households
State and
Total
TV Household*!
Number
Percent
County
Households
Number
Percent
6,000
84
Habersham
4,600
3,600
79
115,100
90
Hall
13,400
11,300
84
1,800
72
Hancock
2,400
1,800
77
6,900
82
Haralson
3,700
3,200
85
6,800
78
Harris
2,800
1,900
69
1,900
80
Hart
3,900
3,100
79
500
71
Heard
1,300
1,000
75
14,800
85
Henry
4,300
3,600
84
15,600
86
Houston
9,200
8,200
89
15,200
81
Irwin
2,000
1,400
72
1,900
71
Jackson
4,600
3,600
79
600
70
Jasper
1,500
1,200
79
2,600
80
Jeff Davis
2,300
1,500
65
20,100
90
Jefferson
4,400
3,300
75
12,900
86
Jenkins
2,300
1,800
80
5,000
85
Johnson
2,100
1,500
71
12,400
90
Jones
2,200
1,700
77
3,600
86
Lamar
2,700
2,200
81
14,000
85
Lanier
1,400
1,000
74
1,600
84
Laurens
8,100
6,400
79
79,800
90
Lee
1,600
1,200
78
5,700
87
Liberty
3,700
2,900
79
68,200
87
Lincoln
1,400
1,100
80
9,400
81
Long
1,000
800
77
119,600
88
Lowndes
13,300
10,900
82
50,800
7,700
7,400
10,700
6,100
23.200
14,500
2,600
3,100
2.900
1,300
36.200
1,000
3,000
1.900
1,376,200
84
Lumpkin
1,600
1,100
71
85
McDuffie
3.200
2,600
82
88
85
McIntosh
1,500
1,100
73
Macon
3,300
2,400
71
81
90
89
82
81
81
80
87
Madison
2,600
1,900
73
Marion
1,200
900
78
Meriwether
5,000
3,800
75
Miller
1,600
1,100
71
Mitchell
4,700
3,700
78
Monroe
2,700
2,300
85
Montgomery
1,400
1,000
69
Morgan
2,600
2,000
78
Murray
2,500
1,800
72
76
* Muscogee
43.300
38,100
88
78
Newton
5,300
4,400
83
68
Oconee
1,500
1,100
77
88
Oglethorpe
2,000
1,500
75
Paulding
3,400
2,800
82
Peach
3,700
2,900
78
2,100
68
Pickens
2,300
1,700
75
900
65
Pierce
2,300
1,900
81
1,500
71
Pike
1,700
1,400
81
800
77
Polk
7,100
5,800
82
6,800
79
Pulaski
2,200
1,800
80
1,200
77
Putnam
1,900
1,600
80
3,100
79
Quitman
600
500
77
6,100
85
Rabun
1,800
1,400
79
2,500
66
Randolph
2,600
2,000
76
2,100
73
‘Richmond
35,800
31,800
89
36,100
89
Rockdale
2,700
2,200
82
2,100
83
Schley
800
600
77
800
68
Screven
3,700
3,000
81
2,600
75
Seminole
1,700
1,400
82
1,100
79
Spaulding
9,600
8,500
89
5,400
89
Stephens
4,800
4,000
83
3,900
77
Stewart
1.800
1,300
72
1,700
78
Sumter
6,700
5,300
79
1.400
76
Talbot
1,800
1,400
77
2,300
81
Taliaferro
800
600
74
1,400
81
Tattnall
3,800
2,900
77
7,600
79
Taylor
2,100
1,600
77
4,700
82
Telfair
2,800
2,000
72
1,100
80
Terrell
3.000
2,200
73
50,700
89
Thomas
9.000
7,400
83
1,100
84
Tift
6,000
4,600
76
4,000
84
Toombs
4,100
3,100
75
4,800
84
Towns
1,100
800
70
10,200
86
Treutlen
1,500
1,100
71
1,000
73
Troup
12,800
11,200
87
10,800
86
Turner
2,000
1,600
79
1,300
77
Twiggs
1,900
1,600
79
28,600
91
Union
1,500
1,200
80
4,100
79
Upson
6,200
5,300
86
6,900
79
♦Walker
12,600
11,300
90
2,900
84
Walton
5,200
4,200
81
2,300
74
Ware
8,800
7,800
88
6,800
88
Warren
1,800
1,300
72
1,000
76
Washington
4,600
3,300
71
4,300
79
Wayne
4,500
3,600
77
1,300
71
Webster
600
500
76
700
80
Wheeler
1,300
800
64
5,800
83
White
1,700
1,300
77
71,000
90
Whitfield
11,300
9,600
85
3,100
76
Wilcox
1,900
1,600
78
2,100
76
Wilkes
2,800
2,100
76
19,300
86
Wilkinson
2,300
1,900
82
3,600
86
Worth
3,900
2,900
74
2,400
76
Total
1,064,700
902,700
85
200
80
2,000
81
HAWAII
3,700
81
Hawaii
16,600
14,400
87
3,300
76
‘Honolulu
115,900
104,700
90
1,600
85
Kauai
8,300
4,200
51
2,400
73
Maui
11,900
8,900
75
1,600
77
Total
152,700
132,200
87
16,900
87
2,500
80
IDAHO
2,700
81
‘Ada
29.800
26,300
88
152,300
91
Adams
900
600
71
1,500
71
‘Bannock
14,200
12,600
89
400
75
Bear Lake
1,900
1,700
89
9,900
83
Benewah
1,700
1,400
84
4.100
82
‘Bingham
7,000
6,100
87
3,700
80
Blaine
1.300
1,100
84
2,000
73
Boise
500
400
82
10,500
89 1
Bonner
4.800
3,900
81
* 1 '* ' 2 » f
/
State and
County
♦Bonneville
Boundary
Butte
Camas
♦Canyon
Caribou
Cassia
Clark
Clearwater
Custer
Elmore
Franklin
Fremont
Gem
Gooding
Idaho
Jefferson
Jerome
Kootenai
Latah
Lemhi
Lewis
Lincoln
Madison
Minidoka
Nez Perce
Oneida
Owyhee
Payette
Power
Shoshone
Teton
♦Twin Fails
Valley
Washington
Total
ILLINOIS
♦Adams
Alexande;
Bond
Boone
Brown
Bureau
Calhoun
Carroll
Cass
♦Champaign
Christian
Clark
Clay
Clinton
Coles
♦Cook
Crawford
Cumberland
De Kalb
De Witt
Douglas
♦Du Page
Edgar
Edwards
Effingham
Fayette
Ford
Franklin
Fulton
Gallatin
Greene
Grundy
Hamilton
Hancock
Hardin
Henderson
Henry
Iroquois
Jackson
Jasper
Jefferson
Jersey-
Jo Daviess
Johnson
♦Kane
Kankakee
Kendall
Knox
♦Lake
La Salle
Lawrence
Lee
Livingston
Logan
McDonough
McHenry
McLean
♦Macon
Macoupin
♦Madison
Marion
Marshall
Mason
Massac
Menard
Mercer
Monroe
Montgomery
Morgan
Moultrie
Ogle
♦Peoria
Total
Households
14.000
1.600
800
100
17.000
1,000
4,400
200
2.500
900
4.500
2.100
2.300
2,800
2.700
3.900
2,600
3.100
9.300
5.800
1.800
1.300
1.100
2,200
3.900
8.000
800
1.700
3,600
1,100
6.300
700
12,900
1.000
2.500
193,200
22,000
5.100
4.500
6.100
2.000
12,100
1.700
6.400
4.400
36.200
12.200
5,300
5.000
6,600
13,900
1,643,100
6.700
3.000
15.500
5,600
6.000
98.200
7.400
2.400
6,900
6.400
5.100
12.800
13.900
2.200
5.600
6.600
3.100
8,000
1.700
2.400
15.900
10.400
13.300
3.500
10.200
5.200
6,600
2,000
63.700
23.900
5,300
20.300
86,100
35,100
5.700
10.700
12,200
9.100
9.200
26.900
26,200
38.500
14.300
71.600
12,800
4.200
5,000
4,800
2.700
5,300
4,800
10.300
10.400
4,200
12.400
58,800
TV Households
Number Percent
State and Total
County Households
TV Households
Number Percent
State and Total
County Households
TV Households
Number Percent
12,600
1,100
700
100
14,600
1.300
3.700
200
2.000
700
3,600
1.700
2,000
2,500
2,200
3.000
2.300
2.800
8,200
4.900
1.200
1.100
900
1.900
3.400
6,800
700
1,5015
3.000
1.000
5.400
600
11,100
900
2,000
165,800
19.700
4.200
3.700
5.400
1.700
10.700
1.300
5.700
3.800
29.700
11.000
4.500
4,000
5.600
12.500
1,351,000
5.800
2.200
14.200
4.700
5.300
93.700
6.500
1.900
5.700
5.100
4.800
10,100
11.900
1.800
4,800
5.700
2.300
7.100
1.300
2.100
13.900
8.900
11.400
2.700
8,200
4.200
5.700
1.500
62,800
21,800
4.900
17.900
83,100
32.900
4.600
9.400
10.200
7.700
7.900
26,600
23.300
36.400
12,200
66.500
11,200
3.600
4.200
3.900
2.400
4,800
4.300
9.300
8.700
3.500
11,200
54.300
90
Perry
5,700
4,800
84
71
Piatt
4,800
4,300
90
81
Pike
6,600
5,300
81
78
Pope
1.200
900
75
86
Pulaski
3,100
2,400
78
83
Putnam
1,300
1,100
85
85
Randolph
8,400
7.200
85
89
Richland
5,600
4,400
79
79
♦Rock Island
47,400
44,800
94
74
♦St Clair
81,400
74,300
91
80
"Saline
8,400
7,300
87
82
^Sangamon
48,000
42,800
89
89
Schuyler
2,800
2,400
84
88
Scott
2,000
1.600
81
83
Shelby
7,609
6,600
87
77
88
Stark
2.500
2,200
89
Stephenson
16,000
13,100
87
89
'■Tazewell
31,900
29,200
92
88
Union
4.900
3,900
80
84
"Vermilion
31.100
27,000
87
68
Wabash
4,100
3,400
84
82
Warren
6.700
5,900
88
85
Washington
4,300
3,300
77
86
Wayne
6.000
4,500
74
88
White
6,000
5,100
84
86
Whiteside
19,300
17,500
91
85
♦Will
57.700
52,900
92
89
Williamson
15,600
13,000
83
82
"Winnebago
68,600
64,700
94
89
Woodfoi d
7,400
6,200
83
86
89
Total
3,185,300
2,939,700
92
86
88
82
INDIANA
Adams
7,200
6,400
89
86
"Allen
73,800
68,000
92
Bartholomew
14,900
13,200
89
Benton
3,500
3,000
86
90
Blackford
4,500
3,900
86
82
Boone
9.000
8,200
91
82
Brown
1,800
1,400
76
89
Carroll
5,400
4,600
88
84
Cass
12,100
9,800
81
88
Clark
18,900
17,200
91
78
Clay
7,900
6,700
85
89
Clinton
10,100
8,400
84
85
Crawford
2,400
1,900
77
82
Daviess
7,900
6,400
81
90
Dearborn
8.500
7,200
85
85
Decatur
6,000
5,200
86
81
Dekalb
8,900
8,100
91
85
Delaware
35,400
32,700
93
90
Dubois
7,600
6,600
87
94
♦Elkhart
34,000
27,600
81
87
Fayette
7,200
6,400
89
74
Floyd
16,300
15,000
92
92
Fountain
6,200
5,400
88
84
Franklin
4,400
3,400
78
88
Fulton
5,500
4,300
78
95
Gibson
9,300
7,900
85
88
Grant
23,600
19,800
84
80
Greene
8,700
7,400
85
83
Hamilton
13,000
11,700
90
80
Hancock
8,700
7,600
88
94
Harrison
5,400
4,200
78
79
Hendricks
12,800
11,700
91
86
Henry
14,600
12,900
89
81
Howard
22,000
20,100
91
86
Huntington
10,900
9,800
90
87
Jackson
9.400
8,300
88
75
Jasper
5,400
4,400
82
89
Jay
7.100
5,400
76
79
Jefferson
6,700
5,800
87
87
Jennings
4,500
3,800
84
87
Johnson
13,900
12,700
91
86
Knox
13,000
10,900
84
84
Kosciusko
13,100
11,600
88
78
Lagrange
4,800
3,600
76
81
♦Lake
151,500
137,400
91
81
La Porte
28,700
25,900
90
86
Lawrence
11.200
9,600
85
77
Madison
40.200
36,800
92
99
♦Marion
224,700
209,200
93
91
Marshall
10,000
8,600
86
92
Martin
3,100
2,400
76
88
Miami
12,700
9,900
78
97
Monroe
15,000
13,000
87
94
Montgomery
10,600
9,500
89
81
Morgan
10,600
9,500
90
87
Newton
3.500
3,100
89
84
Noble
8,700
7,400
86
84
Ohio
1,100
1,000
90
85
Orange
5,100
4,100
80
99
Owen
3.500
2,800
79
89
Parke
4,600
4,100
88
95
Perry
4,900
4,000
81
85
Pike
3,900
3,200
81
93
Porter
17,800
15,400
87
87
Posey
5,600
4,900
87
87
Pulaski
3,800
2,700
72
85
Putnam
7,200
6,100
85
SI
Randolph
9,300
8,400
90
88
Ripley
6,300
5,200
82
90
Rush
6,100
5,500
90
90
♦St. Joseph
72,000
67.100
93
90
Scott
4,600
3,700
81
83
Shelby
11,100
10,100
91
83
Spencer
4,600
3,600
77
90
Starke
6.400
4,400
82
92
Steuben
5.200
4,700
89
Sullivan
7,100
Switzerland
2,100
Tippecanoe
25,500
Tipton
4,700
Union
1,900
♦Vanderburgh
52,200
Vermillion
5,600
•'Vigo
35,600
Wabash
10,300
Warren
2.600
Warrick
7,200
Washington
5,300
Wayne
22,500
Wells
6,600
White
6,400
Whitley
6,900
Total
1.441,400
IOWA
Adair
3,500
Adams
2,200
Allamakee
4.500
Appanoose
5,300
Audubon
3.200
♦Benton
7,500
♦Black Hawk
37,600
Boone
8,400
Bremer
6,300
♦Buchanan
6,000
Buena Vista
6,300
Butler
5,300
Calhoun
5,000
Carroll
6,700
Cass
5,900
Cedar
5,300
♦Cerro Gordo
15,700
Cherokee
5.100
Chickasaw
4,400
Clarke
2.700
Clay
5.600
Clayton
6,600
Clinton
17,200
Crawford
5.400
Dallas
7.900
Davis
2,900
Decatur
3.200
Delaware
5.400
Des Moines
14.400
Dickinson
3,800
Dubuque
21.600
Emmet
4.500
Fayette
8,500
Floyd
0.600
Franklin
4,700
Fremont
3,000
Greene
4.500
Grundy
4.400
Guthrie
4,000
Hamilton
6.600
Hancock
4.100
Hardin
7,600
Harrison
5.300
Henry
5,400
Howard
3,600
Humboldt
4,100
Ida
3.200
Iowa
5 200
Jackson
6,200
Jasper
11,300
Jefferson
5.100
Johnson
14,600
Jones
6,200
Keokuk
5,000
Kossuth
7.100
Lee
13,600
♦Linn
45,000
Louisa
3.100
Lucas
3,400
Lyon
4,100
Madison
3.900
Mahaska
7,500
Marion
7.700
Marshall
11,900
Mills
3,300
Mitchell
4,200
Monona
4.300
Monroe
2.900
Montgomery
4.800
Muscatine
10.600
Obrien
6.000
Osceola
2.800
Page
6,500
Palo Alto
4,200
Plymouth
7,000
Pocahontas
4,000
♦Polk
37.500
♦Pottawattamie
26.000
Poweshiek
5,600
Ringgold
2,500
Sac
5,200
♦Scott
37.100
Shelby
4.700
Sioux
7,300
Story
13,800
Tama
6,700
Taylor
3.300
Union
4.500
Van Buren
3.300
(Continued on
6,100
86
1,800
87
20,900
82
3,900
82
1,600
82
46,700
90
4,800
85
33,900
95
9,100
89
2,100
82
6,100
85
4,300
81
20,100
89
5,600
85
5,600
88
6,200
91
1,282,700
89
3,000
85
2,000
89
4,000
89
4,400
83
2,900
89
7,000
93
35,200
94
7,700
92
5,500
87
5,600
93
6,400
94
4,600
87
4,500
90
6,000
89
5,500
93
4.900
92
14,400
91
4,600
90
3,700
84
2,300
83
5,000
89
5.900
89
16,400
95
4,900
90
7,100
90
2,600
88
2,500
77
4,800
83
12,900
90
3,400
89
19,400
90
3.800
84
7,600
90
5,900
89
4,200
89
2,600
87
4,400
97
4,100
93
3,800
95
5,900
90
3,600
87
7,400
97
4,800
90
5,000
92
3.200
90
3,100
74
2,900
90
4,800
91
5.300
85
9,600
85
4.800
94
12,900
89
5,500
89
4,500
90
6.100
86
12,400
91
42,500
95
2,900
93
3,100
90
3,400
84
3,600
92
6,700
89
6,400
83
8,400
71
3,100
93
3,900
93
3,700
87
2,500
86
3.900
81
9,300
92
5,300
88
2,500
88
5,800
89
3,700
89
6,500
93
3,500
89
82,000
94
24,400
94
5,300
95
2,200
87
4.600
83
33,800
91
3,400
72
6,600
90
12.500
90
6,000
89
2,300
69
3,900
87
3,000
90
next page)
3
State and Total TV Households
County Households Number Percent
IOWA — (Continued)
Wapello
14,800
13,300
90
Warren
6,600
5,900
89
Washington
6,200
5,500
90
Wayne
3,200
2,700
86
Webster
14,800
13,900
94
Winnebago
3,700
2,700
74
Winneshiek
6,300
5,300
S3
^Woodbury
34,200
31,700
93
Worth
3,000
2,700
90
Wright
6.000
5,300
88
Total
849,300
767,500
90
KANSAS
Allen
5,300
4,300
81
Anderson
2,800
2,200
80
Atchison
6,200
5,400
87
Barber
2,800
2,300
83
’Barton
10,100
9,000
89
Bourbon
5,500
4,600
83
Brown
4,400
3,700
85
Butler
12,900
10,400
81
Chase
1,200
900
74
Chautauqua
2,000
1,600
82
Cherokee
7,200
5,900
82
Cheyenne
1,400
1.200
83
Clark
1,100
900
80
Clay
3,500
2,900
83
Cloud
4,700
3,500
75
Coffey
2,500
1,900
76
Comanche
1,000
800
80
Cowley
12,500
10,000
80
'Crawford
12,800
10.900
85
Decatur
1,900
1,500
80
Dickinson
7,100
6,200
88
Doniphan
2,900
2,500
86
Douglas
13,400
11,300
84
Edwards
1,600
1,300
79
Elk
1,600
1,300
78
Ellis
5,600
4,700
86
Ellsworth
2,200
1,900
86
Finney
4,600
3,900
85
Ford
6,600
5,800
88
Franklin
6,300
5,500
88
Geary
10,100
8,100
80
Gove
1,000
700
70
Graham
1,300
1,100
81
Grant
1,500
1,200
77
Gray
1,100
900
86
Greeley
600
400
63
Greenwood
3,400
2,900
86
Hamilton
800
600
70
Harper
2,900
2,600
89
Harvey
8,000
6,200
77
Haskell
800
700
85
Hodgeman
900
800
85
Jackson
3,300
3,000
91
Jefferson
3,600
2,900
80
Jewell
2,200
1,700
79
'Johnson
46,300
43,100
93
Kearny
1.000
800
79
Kingman
3,000
2,600
88
Kiowa
1.300
1,000
76
Labette
8,600
7,000
81
Lane
900
700
82
Leavenworth
13,200
10,600
80
Lincoln
1,700
1,300
74
Linn
2,600
2,000
76
Logan
1,100
700
65
Lyon
8,600
7,000
82
McPherson
7,700
6,000
78
Marion
4,800
3,900
82
Marshall
4,800
3,900
81
Meade
1,700
1,400
81
Miami
6,100
5,200
85
Mitchell
2,600
2,200
85
Montgomery
15,600
13,300
86
Morris
2,200
1,800
82
Morton
1,000
700
73
Nemaha
3,800
3.000
79
Neosho
6,200
5,600
90
Ness
1,600
1,400
85
Norton
2,400
1,800
74
Osage
4,300
3,800
88
Osborne
2.200
1.700
77
Ottawa
2,200
1.800
80
Pawnee
2,500
2,200
89
Phillips
3,000
2,500
85
Pottawatomie
3,700
3,300
89
Pratt
3,800
3,400
91
Rawlins
1,600
1,300
79
Reno
19,500
17,500
90
Republic
3,300
2,600
79
Rice
4,400
3,800
86
Riley
9,900
8,300
84
Rooks
3,000
2,600
88
Rush
1,800
1,500
84
•Russell
3.400
2.900
80
Saline
15,700
13,700
87
Scott
1,400
1,100
78
'Sedgwick
116,700
106,200
91
Seward
4,500
3,500
77
'Shawnee
46,000
42,000
91
Sheridan
1,100
800
76
Sherman
2,100
1,700
80
Smith
2,500
2,100
84
Stafford
2,100
1,900
89
Stanton
600
500
81
Stevens
1.200
1,000
84
Sumner
8,400
7,300
87
State and
Total
TV Households
County
Households
Number
Percent
Thomas
2,300
2,100
91
Trego
1,500
1,300
84
Wabaunsee
2,200
1,900
88
Wallace
600
400
72
Washington
3,300
2,800
84
Wichita
800
600
72
Wilson
4,300
3,500
82
Woodson
1,800
1,300
73
'Wyandotte
58,200
53,100
91
Total
689,700
597,100
87
KENTUCKY
Adair
3,700
2,300
62
Allen
3,600
2,700
75
Anderson
2,400
2,000
82
Ballard
2,500
2,000
80
Barren
8,200
5,700
70
Bath
2,400
1,500
64
Bell
8,200
5,700
70
Boone
6,400
5,200
81
Bourbon
5,200
3,900
75
'Boyd
14,400
11,900
83
Boyle
5,800
4,800
83
Bracken
2,200
1,600
75
Breathitt
3,100
1,600
53
Breckinridge
4,200
3,000
72
Bullitt
4,500
3,600
80
Butler
2,200
1,700
79
Caldwell
4,000
3,100
78
Calloway
6,200
4,500
73
'Campbell
27,200
20,600
76
Carlisle
1,500
1,100
75
Carroll
2,400
1,900
79
Carter
4,900
3,600
73
Casey
3,300
2,100
65
Christian
9,200
7,600
83
Clark
6,100
4,700
77
Clay
4,100
2,800
67
Clinton
2,000
1,300
67
Crittenden
2,400
1,400
57
Cumberland
2,000
1,300
65
Daviess
20,300
17,600
87
Edmonson
2,000
1,300
63
Elliott
1,300
900
72
Estill
3,200
1,900
59
'Fayette
38,600
30,400
79
Fleming
3,000
2,100
70
Floyd
8,900
6,800
77
Franklin
8,300
7,100
86
Fulton
3,100
2,500
82
Gallatin
1,200
1,000
82
Garrard
2,500
1,600
65
Grant
2,700
2,300
86
Graves
9,500
7,100
75
Grayson
4,300
3,000
69
Green
3,300
2,200
66
Greenup
7,400
5,400
73
Hancock
1,600
1,100
69
Hardin
12,200
9,200
76
Harlan
11,700
8,400
72
Harrison
4,200
3,500
82
Hart
3,900
2,700
69
'Henderson
10,200
8,400
82
Henry
3,400
2,600
75
Hickman
2,000
1,500
73
Hopkins
11,200
8,500
76
Jackson
2,400
1,000
43
'Jefferson
185,900
164,300
88
Jassamine
4,000
2,700
68
Johnson
4,600
3,400
74
'Kenton
38,100
28,500
75
Knott
3,400
2,100
62
Knox
5,900
3,800
64
Larue
2,800
2,100
73
Laurel
6,100
4,200
69
Lawrence
3,000
2,000
65
Lee
1,700
1,000
58
Leslie
2,100
1,200
58
Letcher
6,500
4,100
63
Lewis
3,100
2,200
71
Lincoln
4.200
2,500
61
Livingston
2,100
1,400
66
Logan
5,600
4,400
79
Lyon
1,400
1,000
73
'McCracken
17,800
14,300
80
McCreary
2,600
1,800
68
McLean
2,500
1,700
69
Madison
9,300
6,500
70
Magoffin
2,400
1,500
64
Marion
3,900
3,000
77
Marshall
5,100
4,100
79
Martin
2,000
1,400
71
Mason
5.200
4,200
80
Meade
3,800
2,600
68
Menifee
800
500
63
Mercer
4,200
3,300
79
Metcalfe
2,100
1,300
61
Monroe
3,000
2,100
70
Montgomery
2,900
2,200
75
Morgan
2,600
1,800
68
Muhlenberg
7,400
5,800
78
Nelson
5,500
4,400
79
Nicholas
2,100
1,500
73
Ohio
4,900
3,600
73
Oldham
3.200
2,700
85
Owen
2,500
1,800
72
Owsley
1.100
600
59
Pendleton
3.100
2,500
80
Perry
7,400
4,700
64
State and
Total
TV Households
County
Households
Number
Percent
Pike
15,200
10,900
72
Powell
1,500
800
51
Pulaski
9,000
5.900
66
Robertson
700
500
68
Rockcastle
2,800
1,800
65
Rowan
3,200
2,400
74
Russell
2,700
1,800
65
Scott
4,400
3,000
69
Shelby
5,300
4,400
84
Simpson
3,400
2,700
79
Spencer
1,400
1,100
78
Taylor
4,600
3,300
72
Todd
3,200
2,500
78
Trigg
2,300
1,800
76
Trimble
1,500
1,100
76
Union
4,000
3,300
82
Warren
12,600
10,300
82
Washington
2,900
2,200
76
Wayne
3,400
2,200
66
Webster
4,500
3,400
75
Whitley
6,200
4,900
79
Wolfe
1,500
800
53
Woodford
3,500
2,400
70
Total
824,400
639,600
78
LOUISIANA
Acadia
13,300
10,800
81
Allen
5,500
4,500
81
Ascension
7,200
6,100
84
Assumption
4,400
3,400
78
Avoyelles
10,200
S.500
S3
Beauregard
5,200
3,700
71
Bienville
4,300
3,500
82
'Bossier
14,100
10,600
75
'Caddo
65,900
58,600
89
'Calcasieu
49,300
43,100
87
Caldwell /
2,400
1,800
75
Cameron
1,800
1,500
84
Cathahoula
2,900
2.100
72
Claiborne
5,100
3.900
76
Concordia
5,500
4,000
73
De Soto
6,200
4,600
74
'E Baton Rouge
65,200
57,100
S8
East Carroll
3,600
2,500
70
E Feliciana
3,400
2,500
74
Evangeline
8,300
6,200
75
Franklin
6,400
4,500
70
Grant
3,300
2,600
79
Iberia
14,000
12,100
S6
Iberville
8,000
6.500
82
Jackson
4,000
3,400
S4
'Jefferson
60,800
50,800
84
Jeff Davis
8,000
6,700
84
'Lafayette
22,400
19.100
85
Lafourche
13,700
11.300
83
La Salle
3,600
2,700
76
Lincoln
7,300
6,100
84
Livingston
7.100
5,400
76
Madison
4,300
3,000
70
Morehouse
8,600
7,200 -
83
Natchitoches
9,100
6,700
73
'Orleans
188,500
172,900
92
'Ouachita
29,600
25,400
86
Plaquemines
5,500
4,600
84
Pointe Coupee
5,700
4,500
79
Rapides
30,300
25,500
84
Red River
2,500
2,000
79
Richland
6,000
4,600
77
Sabine
4,800
3,200
67
*St. Bernard
8.000
6,600
82
St. Charles
5,300
4,600
87
St. Helena
2,300
1,700
75
St. James
4,200
3,400
80
St. John
4,500
3,700
82
St. Landry
19,900
15,800
SO
St. Martin
6,800
5,500
SI
St. Mary
13,100
10,600
81
St. Tammany
11.200
9,500
85
Tangipahoa
16,300
13.200
81
Tensas
3,100
2,200
72
Terrebonne
15,200
13,000
86
'Union
4,500
3.400
76
Vermilion
10,900
9,000
82
Vernon
5,100
3.600
71
Washington
12,000
9,600
80
Webster
10,900
9,200
84
*W Baton Rouge
3,900
3.500
90
West Carroll
3,300
2,500
76
W Feliciana
2,300
1,900
81
Winn
4,300
3,400
79
Total
904,400
765,700
85
MAINE
Androscoggin
24,900
23,400
94
Aroostook
25,900
22,200
86
'Cumberland
54,100
51,200
95
Franklin
5,500
4,800
87
Hancock
10,400
8,800
85
Kennebec
25,100
22,500
90
Knox
9,000
7,700
85
Lincoln
5,600
4,900
88
Oxford
12,600
11,000
87
'Penobscot
34,600
30,800
89
Piscataquis
5,300
4,700
89
Sagadahoc
6,200
5,500
88
Somerset
11,800
10,100
85
Waldo
6,900
5,900
86
Washington
9,900
8,400
85
York
29,600
26.400
89
Total
277,400
248,300
90
4
State and
County
Total
Households
TV Households
Number Percent
MARYLAND
Allegany
24,100
20,500
85
"Anne Arundel
57,200
52,200
91
"Baltimore
412,000
380,500
92
Calvert
3,800
3,400
90
Caroline
5,800
5,100
88
Carroll
13,600
12,400
91
Cecil
12,700
11,600
91
Charles
7,600
6,800
90
Dorchester
8,500
7,300
86
Frederick
19,400
16,800
87
Garrett
5,000
3,900
79
Harford
20,600
18,600
90
Howard
9,400
8,500
90
Kent
4,400
4,100
93
"Montgomery
103,300
93,900
91
"Prince Georges
98,200
89,900
92
Queen Annes
4,800
4,100
85
St. Marys
8,400
7,100
84
Somerset
5,600
4,400
78
Talbot
6,500
5,700
88
Washington
26,100
21,800
84
Wicomico
14,900
13,400
90
Worchester
6,800
5,500
81
Total
878,700
797,500
91
MASSACHUSETTS
Barnstable
23,600
22,700
96
Berkshire
43,000
40,700
95
Bristol
121,900
117,200
96
Dukes
1,800
1,600
88
Essex
176,100
156,000
89
Franklin
17,600
15,600
89
"Hampden
"Hampshire
'‘Middlesex
Nantucket
"Norfolk
Plymouth
"Suffolk
Worcester
Total
MICHIGAN
Alcona
Alger
"Allegan
Alpena
Antrim
Arenac
Baraga
"Barry
"Bay
Benzie
Berrien
Branch
Calhoun
Cass
Charlevoix
Cheboygan
Chippewa
Clare
Clinton
Crawford
Delta
Dickinson
Eaton
Emmet
"Genesee
Gladwin
Gogebic
"Grand Traverse
Gratiot
Hillsdale
Houghton
Huron
"Ingham
Ionia
Iosco
Iron
Isabella
"Jackson
"Kalamazoo
Kalkaska
"Kent
Keweenaw
Lake
Lapeer
Leelanau
Lenawee
Livingston
Luce
Mackinac
"Macomb
Manistee
Marquette
Mason
Mecosta
Menominee
Midland
Missaukee
Monroe
Montcalm
Montmorency
Muskegon
Newaygo
"Oakland
Oceana
Ogemaw
Ontonagon
Osceola
130,900
28.400
357.400
1,000
150,500
79.400
223,100
171.400
1,520,100
1,000
2.700
17.300
8,200
2.900
2,800
2,100
10,100
31.200
2,200
47.300
10.400
40.500
12,000
3.800
4.100
9.500
3.500
10,900
1.300
10,100
7.500
15.500
4.500
114,300
3.000
7,400
9.200
11,000
10,900
10,800
9.300
63.200
12.400
5.100
5.300
9.700
39.300
52.300
1.200
113,400
600
1,600
10,900
2.500
23.400
11,700
1,600
3.100
120,900
5.800
16.400
6.900
6,600
7.000
15,000
1.800
29.500
11.400
1,200
45.500
7.100
210,200
4.700
2,600
3.100
3.700
126,700
26,400
348,300
800
150,200
78,300
212,600
159,000
1,456,100
700
2,400
15.200
6,800
2.500
2.400
1,800
8,800
29,000
1.900
42.700
9.100
37.500
10.200
3.400
3.500
8,300
3.200
9.900
1.100
9,100
6,800
14.500
3.800
107.800
2,600
6.800
8.300
9.500
9,700
9.700
7,800
58.600
11,200
4.600
4.700
8.200
36,100
49,400
1,000
106,200
500
1.400
9,500
2,000
20,900
10.700
1.300
2.400
116.800
5.200
14.800
5.600
5,600
6.300
13.800
1.400
26.600
9.900
900
41,300
5.900
204,300
3.900
2.400
2.400
3.200
97
93
97
83
100
99
95
93
95
74
88
88
83
87
87
83
87
93
88
90
88
92
85
90
90
88
90
91
83
90
90
93
84
94
88
92
90
86
89
90
84
93
90
90
89
84
92
94
82
94
81
87
87
80
89
92
83
78
97
90
90
82
85
91
92
76
90
87
77
91
83
97
84
90
77
87
State and
Total
TV Households
County
Households
Number
Percent
Oscoda
900
700
82
Otsego
2,000
1,700
83
Ottawa
30,100
28,200
94
Presque Isle
3,100
2,200
72
Roscommon
2,300
1,900
S4
* Saginaw
56,200
52,300
93
St. Clair
32,400
29,300
90
St. Joseph
14,000
12,600
90
Sanilac
9,500
8,500
90
Schoolcraft
2,500
2,200
88
Shiawassee
16,400
14,400
88
Tuscola
12,400
10,800
87
Van Buren
16,000
14,500
90
Washtenaw
48,800
45,300
93
’"Wayne
774,900
742,500
96
*Wexford
5,400
4,900
90
Total
2,320,900
2,167,800
93
MINNESOTA
Aitkin
3,500
2,800
81
"'Anoka
22,100
20,700
94
Becker
6,600
5,600
84
Beltrami
6,500
4,000
61
Benton
4,500
3,400
77
Big Stone
2,300
2,100
89
Blue Earth
13,000
11,700
90
Brown
7,900
5,900
74
Carlton
7,400
6,700
90
Carver
5,900
5,300
90
Cass
4,500
2,700
61
Chippewa
4,600
4,000
87
Chisago
4,000
3,700
93
:;:Clay
10,500
9,400
89
Clearwater
2,400
1,600
65
Cook
1,100
900
83
Cottonwood
4,700
3,600
77
Crow Wing
9,700
7,400
76
'Dakota
22,100
20,300 -
92
Dodge
3,700
3,300
90
Douglas
6,200
5,100
82
Faribault
6,800
5,900
86
Fillmore
6,900
6,000
86
Freeborn
11,100
10,000
90
Goodhue
9,700
8,600
89
Grant
2,500
2,000
80
’■Hennepin
259,700
247,700
95
Houston
4,800
4,200
87
Hubbard
2,800
1,900
66
Isanti
3,400
3,000
89
Itasca
11,200
9,500
85
Jackson
4,400
3,500
79
Kanabec
2,600
2,100
80
Kandiyohi
7,900
6,800
86
Kittson
2,300
1,700
75
Koochiching
5,200
3,700
71
Lac Qui Parle
3,600
3,000
83
Lake
4,800
4,400
93
Lake of Woods
1,200
700
62
Le Sueur
5,800
5,000
87
Lincoln
2,800
2,200
77
Lyon
6,500
5,400
83
McLeod
7,000
6,400
92
Mahnoman
1,400
1,100
78
Marshall
3,700
3,200
85
Martin
7,800
7,000
90
Meeker
5,200
4,600
88
Mille Lacs
4,100
3,500
84
Morrison
6,900
5,800
84
’•‘Mower
13,900
13,300
96
Murray
3,900
3,500
90
Nicollet
5,500
4.700
86
Nobles
6.500
5,700
88
Norman
2,900
2,500
87
*01msted
18,800
16,900
90
Otter Tail
13,200
9,600
73
Pennington
3,300
2,700
83
Pine
4.300
3,900
81
Pipestone
3,700
3,300
90
Polk
10,100
9,100
90
Pope
3,300
2,900
87
* Ramsey
131,100
124,200
95
Red Lake
1,400
1,100
79
Redwood
6,000
4,600
76
Renville
6,500
4,800
74
Rice
9,400
8,800
94
Rock
3,500
3,100
89
Roseau
3,200
2,100
65
::’St. Louis
72,400
68,000
94
Scott
5,900
5,200
88
Sherburne
3,400
3,000
87
Sibley
4,400
3,700
85
Stearns
19,300
17,300
90
Steele
7.300
6.500
89
Stevens
2,900
2.300
79
Swift
4,100
3,600
87
Todd
6.200
4,400
72
Traverse
2,100
1,700
83
Wabasha
4,800
4,300
90
Wadena
3.200
2,100
66
Waseca
4,700
3,900
83
’"Washington
15,100
13,600
90
Watonwan
4,200
3,500
83
Wilkin
2,800
2,300
83
Winona
11,700
10,100
86
Wright
8,300
7,300
88
Yellow Medicine
4,400
3,700
85
Total
993,500
892,400
90
MISSISSIPPI
Adams
9,900
8.000
81
Alcorn
7,100
5,700
80
State and
County
Amite
Attala
Benton
Bolivar
Calhoun
Carroll
Chickasaw
Choctaw
Claiborne
Clarke
Clay
Coahoma
Copiah
Covington
De Soto
Forrest
Franklin
George
Greene
Grenada
Hancock
Harrison
"Hinds
Holmes
Humphreys
Issaquena
Itawamba
Jackson
Jasper
Jefferson
Jeff Davis
Jones
Kemper
Lafayette
Lamar
"Lauderdale
Lawrence
Leake
Lee
Leflore
Lincoln
Lowndes
Madison
Marion
Marshall
Monroe
Montgomery
Neshoba
Newton
Noxubee
Okitibbeha
Panola
Pearl River
Perry
Pike
Pontotoc
Prentiss
Quitman
Rankin
Scott
Sharkey
Simpson
Smith
Stone
Sunflower
Tallahatchie
Tate
Tippah
Tishomingo
Tunica
Union
Walthall
Warren
Washington
Wayne
Webster
Wilkinson
Winston
Yalobusha
Yazoo
Total
Households
3.700
5.100
1,800
14.300
4.000
2.700
4.200
2.100
2,600
4.100
4.700
12.700
7.100
3.200
5.800
15.300
2,400
2,600
2.000
4.700
3.800
34,400
53.000
6.500
4,600
900
3,800
15.700
3.900
2.500
3.200
16.000
2.700
5.200
3.500
19.700
2.400
4.600
11.500
12.500
7.000
12.300
7.900
6.000
5.600
9.100
3.400
5.300
4.900
3.800
6.500
7.200
6.100
2.300
9.400
4.500
4.700
5.200
7.300
5.200
2.500
5,100
3.400
1.800
11,000
6,000
4.500
3.600
3.600
4.300
5.300
3.200
13,300
22,400
3.800
2.600
3,000
4.800
3,200
7.900
571,500
Adair
Andrew
Atchison
Audrain
Barry
Barton
Bates
Benton
Bollinger
Boone
"Buchanan
Butler
Caldwell
Callaway
Camden
Cape Girardeau
Carroll
Carter
Cass
Cedar
Chariton
Christian
Clark
Clay
Clinton
6,800
3.600
2,700
8.600
5.600
3.600
5.600
2,700
2.500
13,700
28.400
9.800
3.200
6.800
2.500
12,800
4,400
1.200
10.400
3,000
4,100
3.800
2,700
30.400
3.800
(Continued on next
TV Households
Number Percent
3,200
86
4,300
84
1,400
79
10,100
71
3,100
79
2,000
73
3,200
76
1,500
73
2,100
79
3,400
83
3,600
77
10,500
83
6,100
86
2,700
83
4,800
84
13,600
89
1,900
80
2,200
85
1,500
77
3,800
81
3,200
83
30,000
87
47,500
90
5,100
78
3,800
82
800
85
3,000
80
14,000
89
3,300
85
1,900
77
2,700
83
13,500
85
2,200
81
4,300
82
2,900
84
17,200
88
1,900
80
3,700
80
9,700
85
10,100
81
6,100
87
10,300
84
6,900
87
5,200
87
4,800
85
7,400
82
2,500
74
4,400
84
4,100
84
3,200
84
5,000
78
5,800
•81
5,200
86
2,000
85
7,800
83
3,700
83
3,800
81
4,100
79
6,200
85
4,300
83
2,000
81
4,400
86
2,900
86
1,400
75
8,900
81
4,800
81
4,000
89
2,800
79
2,600
73
3,600
85
4,400
83
2,600
82
11,200
84
17,300
77
3,200
84
2,000
76
2,500
85
4,200
88
2,300
71
6,600
84
476,000
83
5,300
7 <
3,100
. 87
2,300
86
7,700
89
4.000
72
2,700
76
4,800
86
2,200
83
1,900
75
11,500
84
21,900
88
7,400
76
2,800
86
5,800
85
1,700
67
11,200
8S
3,700
83
800
70
8,900
85
2,200
74
3,200
79
3,100
82
2,200
81
28,100
92
3,400
90
page)
5
State and
Total
TV Households |
State and
Total
TV Households
State and
Totai
TV Households
County
Households
Number
Percent
County
Households
Number
Percent
County Households
Number
Percent
MISSOURI— (Continued)
Garfield
600
400
72
Perkins
1,100
900
81
Glacier
3,300
2,600
79
Phelps
3,200
2,800
88
♦Cole
11.100
10,100
91
Golden Valley
300
200
72
Pierce
2.600
2,200
84
Cooper
4.800
4,100
84
Granite
1,000
800
76
Platte
7,200
6,200
S6
Crawford
3,700
2,700
72
Hill
5,700
4,600
80
Polk
2,300
2,100
90
Dade
2,300
1,700
74
Jefferson
1,000
800
77
Redwillow
4,000
3,400
85
Dallas
2,800
2,100
Judith Basin
800
600
79
Richardson
4,400
3,600
81
Daviess
3,100
2,100
69
Lake
3,700
2,500
68
Rock
700
500
71
De Kalb
2,300
2,000
87
Lewis & Clark
9,700
8,100
83
Saline
4,200
3,800
90
Dent
3,100
2,000
63
Liberty
500
400
78
♦Sarpy
7,600
6,800
89
Douglas
2.700
1,900
70
Lincoln
3,900
3,100
80
Saunders
5,600
4,700
S4
Dunklin
10,900
8,500
78
McCone
1,000
600
61
Scotts Bluff
10,100
8,900
88
Franklin
13,900
10,700
77
Madison
1,600
1,300
80
Seward
4,300
3,400
78
Gasconade
3,800
3.100
S3
Meagher
1,000
600
65
Sheridan
2,700
2,300
85
Gently
2,700
2,300
S6
Mineral
1,000
700
74
Sherman
1.400
1,100
82
♦Greene
42,300
38,400
90
Missoula
14,900
11,700
79
Sioux
700
500
68
Grundy
4.100
3.500
85
Musselshell
1,500
1,300
86
Stanton
1,700
1.300
77
Harrison
3,700
2,900
79
Park
3,500
2,S00
81
Thayer
2.800
2.200
78
Henry
6,700
5,500
81
Petroleum
300
200
* <
Thomas
400
300
77
Hickory
1.600
1.100
67
Phillips
1,900
1,300
71
Thurston
2,000
1,700
85
Holt
2.400
2,100
89
Pondera
2.100
1,700
79
Valley
1,900
1,600
S3
Howard
3,300
2,700
82
Powder River
800
400
52
Washington
3,800
3,400
S9
Howell
6,600
4,100
62
Powell
2,000
1.700
85
Wayne
2,800
2.600
92
Iron
2,000
1.400
71
Prairie
600
300
43
Webster
2,000
1,600
81
* Jackson
213,900
197.100
92
Ravalli
3,900
3,200
82
Wheeler
300
200
79
♦J asper
27,200
23,300
86
Richland
2,800
2,300
82
York
4.300
3,700
85
J efferson
21,000
18,600
89
Roosevelt
3,200
2,800
88
Total
433,400
383.600
89
Johnson
8.800
7,000
79
Rosebud
1,800
1,200
69
Knox
2,300
1.800
78
Sanders
2,100
1,600
74
NEVADA
Laclede
5,400
4,500
83
Sheridan
1.700
1,300
79
Churchill
2,500
2,200
90
Lafayette
8,000
7,000
87
♦Silver Bow
16,700
14,300
86
"Clark
42,300
37,000
87
Lawrence
7,600
6.100
81
Stillwater
1.700
1,300
75
Douglas
800
700
90
Lewis
3,600
3,200
88
Sw’eet Grass
900
600
62
Elko
3.600
2,600
73
Lincoln
5.200
4,300
83
Teton
2,200
1,800
84
Esmeralda
200
Linn
5,800
4.900
84
Toole
2,500
2.000
82
Eureka
200
200
81
Livingston
5,000
4,000
81
Treasure
300
200
75
Humboldt
1,700
1.400
S3
McDonald
3,400
2.500
73
Valley
5,100
3,900
Lander
400
300
79
Macon
5,600
4,700
S3
Wheatland
900
700
76
Lincoln
600
400
72
Madison
2.700
1,800
67
Wibaux
400
300
Lyon
1,900
1,800
93
Maries
2,200
1,700
75
♦Yellowstone
26,200
23,300
89
Mineral
1,900
1,600
83
♦Marion
9,800
8,700
88
Total
211,500
172,000
Nye
1,600
1.100
67
Mercer
1.900
1,300
70
Ormsby
2,400
2,200
90
Miller
4.300
3.300
78
NEBRASKA
Pershing
900
700
80
Mississippi
5,400
4,400
81
8,500
7,500
88
Storey
200
100
Moniteau
3.400
3.000
89
3,200
2,500
77
Washoe
29,100
26,200
90
Monroe
3.500
3,000
86
200
100
72
White Pine
2.900
2,500
86
Montgomery
3,700
3,000
81
400
300
82
Total
93.200
81,000
87
Morgan
3.000
2.500
82
200
200
85
New Madrid
7.800
5,700
74
2,600
2,200
84
NEW HAMPSHIRE
Newton
9,300
7,400
80
3,400
2,800
82
Belknap
8,700
8,300
95
Nodaway
6,800
5,800
85
1,300
1,000
77
Carroll
4,800
4,300
90
Oregon
2,700
1.500
56
1,300
1,000
74
Cheshire
13,100
10,900
83
Osage
2,900
2,400
83
8,300
7,000
84
Coos
10,500
9,900
94
Ozark
1,700
1.100
67
3,100
2,800
91
Grafton
13.800
11,000
79
Pemiscot
10,100
7,500
74
3,100
2,700
87
Hillsborough
54,100
51,100
94
Perry
4.000
3,300
82
5,700
5,100
90
Merrimack
19.500
17,500
90
Pettis
12.200
10,600
87
3,600
3,100
87
Rockingham
31,200
27,300
87
Phelps
7,300
6,300
86
1,200
1,000
85
Strafford
17,200
15,000
87
Pike
5,800
4,700
82
2,400
1,800
77
Sullivan
8,500
7.200
84
Platte
7,300
6.500
90
4,500
3,900
87
Total
181,400
162,500
99
Polk
4,300
3,400
79
2,900
2,600
89
Pulaski
14,300
11,100
77
3,000
2,700
91
NEW' JERSEY
Putnam
2.300
1.700
to
3,500
2,800
81
Atlantic
48,400
44,600
92
Ralls
2,300
1.700
75
5,000
4,000
80
♦Bergen
244,800
239,000
98
Randolph
7,600
6.300
82
3,500
3,100
90
"Burlington
60,400
58.500
97
Ray
5,700
4.800
84
2,900
2,200
75
•Camden
118,500
116,600
98
Reynolds
1.400
1,000
69
6,000
6,300
89
Cape May
16.200
13,900
86
Ripley
2,700
1.800
66
900
800
88
Cumberland
32,000
28,700
90
St. Charles
16,100
14,300
89
2,400
2,100
87
♦Essex
277,200
271,100
98
St. Clair
2,700
2,000
73
10,800
9,800
91
♦Gloucester
41,500
40,800
98
St. Francois
10,900
9,500
87
107,400
103,100
96
"Hudson
176.000
171,100
97
St. Louis
454,000
417,200
92
1,000
800
83
Hunterdon
16,800
15,200
90
Ste. Genevieve 3,200
2.800
87
3,300
2,800
86
Mercer
72,900
71.700
98
Saline
7,700
6,400
83
1,700
1,400
82
♦Middlesex
131,400
128,000
97
Schuyler
1.800
1.500
81
1.100
1,000
91
♦Monmouth
103,800
96,200
93
Scotland
2.200
1.900
85
2,500
2,000
78
♦Morris
76,000
74.600
98
Scott
9.300
7,800
84
8 000
6,800
85
Ocean
37,700
36.900
98
Shannon
1,900
900
47
1,100
900
84
"Passaic
130,200
127,800
98
Shelby
3,200
2,700
84
800
600
81
Salem
18,000
17,400
97
Stoddard
8.000
6,200
78
700
600
87
Somerset
41,300
40,200
97
Stone
2,300
1.700
74
200
200
76
Sussex
15,400
14,600
95
Sullivan
2.800
2,100
76
1,300
1,100
82
•Union
150.000
146,300
98
Taney
3,000
2,100
72
1 1 400
10,200
89
Warren
19.700
18.700
95
Texas
5,300
3,700
69
2^900
2,700
92
Total
1,828,200
1,771,900
97
Vernon
6,200
4,900
79
1,500
1,300
84
Warren
2,800
2,300
80
400
300
77
NEW MEXICO
Washington
3,900
2,900
7o
1.400
1.200
83
♦Bernalillo
75.500
65,600
87
Wayne
2.200
2.000
92
Holt
3.800
2.900
76
Catron
600
200
37
W ebster
4.100
3.100
75
300
200
71
Chaves
16,500
14,200
86
Worth
1.300
1.100
83
2.200
1,700
79
Colfax
3.500
2,400
68
W right
4.400
3,000
68
3.700
3,200
86
Curry
9.200
7,900
95
Total
1,363,300
1,188,300
87
1,900
1,500
79
De Baca
1.000
800
78
2.100
1,900
90
Donna Ana
15.900
13.000
92
MONTANA
Keith
2.600
2,300
89
Eddy
14,400
12,300
86
Beaverhead
2,900
2,200
75
Keva Paha
300
200
79
Grant
4,600
3.200
70
Big Horn
2,700
1,900
70
Kimball
2.300
2,000
86
Guadalupe
1,200
900
76
Blaine
2,500
1.700
67
Knox
3,900
3,100
SO
Harding
300
200
63
Broadwater
900
700
"Lancaster
50,000
45.600
91
Hidalgo
1,200
900
78
Carbon
2.500
1,900
76
Lincoln
8.600
7,000
81
Lea
16,100
13,800
86
Carter
800
400
46
Logan
400
300
77
Lincoln
1,900
1.600
94
♦Cascade
23,100
20,300
88
Loup
400
200
60
Los Alamos
3,400
2,700
79
Chouteau
2,300
1.900
82
McPherson
100
100
78
Luna
2.700
2,200
80
Custer
4,300
3,200
73
Madison
7,700
6,400
84
McKinley
8.200
6,100
74
Daniels
900
700
77
Merrick
2,700
2.300
85
Mora
1,400
1.000
69
Dawson
3.600
3.200
88
Morrill
2,000
1.500
75
Otero
9.700
8.200
85
Deer Lodge
5.100
4.600
90
1,600
1,300
81
Quay
3,500
2.700
76
Fallon
1.200
900
73
Nemaha
2.700
2,400
87
Rio Arriba
5.300
4.000
75
Fergus
4.600
3.400
74
Nuckolls
2,300
2.000
87
Roosevelt
4.000
3,100
79
Flathead
10,600
9.000
85
Otoe
5,300
4,900
92
Sandoval
3,000
2.300
77
Gallatin
8,400
6,500
77
Pawnee
1,800
1,400
75
San Juan
12,900
10,300
so
6
State and
Total
County
Households
San Miguel
6,200
Santa Fe
11,900
Sierra
2,100
Socorro
2.500
Taos
3,300
Torrance
1.500
Union
1,700
Valencia
8.600
Total
252,800
NEW YORK
♦Albany
87,200
Allegany
12,900
4 Bronx
438,700
* Broome
64.600
Cattaraugus
24,000
Cayuga
22,100
Chautauqua
46,600
Chemung
30,900
Chenango
13,100
♦Clinton
17,600
Columbia
14,800
Cortland
12,400
Delaware
13,100
Dutchess
47,400
♦Erie
316,600
Essex
10,400
Franklin
12,300
Fulton
17,100
Genesee
15,900
Greene
9,600
Hamilton
1,400
♦Herkimer
20,500
♦Jefferson
26,900
♦Kings
804,800
Lewis
6,600
Livingston
12,000
Madison
16,100
♦Monroe
183.600
Montgomery
17,900
♦Nassau
396,500
♦New York
567,900
Niagara
72,800
♦Oneida
78,400
♦Onondaga
128,000
Ontario
19,800
Orange
56,100
Orleans
10,500
Oswego
25,400
Otsego
16,400
Putnam
9,400
♦Queens
574,600
♦Rensselaer
43,700
♦Richmond
63,100
♦Rockland
36,000
St. Lawrence
30.500
♦Saratoga
27,200
♦Schenectady
48,500
Schoharie
6,800
Schuyler
4,500
Seneca
7,700
Steuben
29,100
Suffolk
196,100
Sullivan
14,200
Tioga
11,900
Tompkins
16,600
Ulster
38,100
Warren
13,900
Washington
14,100
Wayne
20,200
♦Westchester
244,800
Wyoming
9,500
Yates
5,800
Total
5,155,200
NORTH CAROLINA
Alamance
22,700
Alexander
3.700
Alleghany
2.100
Anson
6,900
Ashe
4,500
Avery
2.900
♦Beaufort
8,600
Bertie
5.400
Bladen
6.300
Brunswick
4,400
♦Buncombe
34,700
Burke
12.600
Cabarrus
18.000
Caldwell
12,200
Camden
1,500
Carteret
8,000
Caswell
4,200
Catawba
19,500
Chatham
6.600
Cherokee
3.700
Chov/an
2.700
Clay
1.200
Cleveland
16,000
Columbus
11,200
♦Craven
13,800
Cumberland
33,600
Currituck
1.900
Dare
1,500
Davidson
21,200
Davie
4,200
Duplin
9.400
"Durham
28.700
Edgecombe
12,300
♦Forsyth
62,500
TV Households
Number
Percent
4,000
77
10,100
85
1,600
78
2,000
79
2,100
63
1,100
74
1.200
68
7,000
81
208,700
83
82,100
94
11,600
90
427,700
97
61,300
95
21,600
90
20,800
94
41,700
90
27,300
88
11,200
85
15,900
90
14,100
95
11,700
94
10,700
82
42,600
90
304,400
96
9,200
89
11,000
90
15,700
92
14,800
93
8,600
90
1,100
78
19,800
97
24,500
91
754,300
94
5,600
85
10,800
90
15,200
95
175,800
96
16,300
91
390,500
98
499,600
88
71,400
98
75,400
96
121,200
95
18,500
93
50,700
90
9,900
94
24,500
97
14,700
90
9.400
100
550,300
96
40,800
93
58,900
93
35,500
99
26,500
87
26,200
96
46,900
97
6,000
88
3,800
85
7,200
94
26,200
90
185,600
95
12,800
90
10,700
90
14,200
86
33,700
88
12,300
88
12.600
90
18,900
93
239,000
98
8,600
90
5,100
88
4.855,000
94
20,300
90
3.100
85
1.700
83
4.900
83
3,700
83
2,300
78
7,200
84
4,400
81
4,900
78
3,600
82
28,900
83
10,800
86
14,900
83
10,800
88
1,300
86
6,500
81
3,300
78
17,600
90
5,600
84
2,900
79
2,100
79
900
77
14,000
87
8,700
78
11,600
84
28,600
85
1.500
78
1.200
82
17,700
84
3,400
82
7,400
79
24,900
87
11,300
92
47,100
90
State and
County
Franklin
Gaston
Gates
Graham
Granville
Greene
'Guilford
Halifax
Harnett
Haywood
'Henderson
Hertford
Hoke
Hyde
Iredell
Jackson
Johnston
Jones
Lee
Lenoir
Lincoln
McDowell
Macon
Madison
Martin
'Mecklenserg
Mitchell
Montgomery
Moore
Nash
'New Hanover
Northampton
Onslow
Orange
Pamlico
Pasquotank
Pender
Perquimans
Person
"Pitt
'Polk
Randolph
Richmond
Robeson
Rockingham
Rowan
Rutherford
Sampson
Scotland
Stanly
Stokes
Surry
Swain
Transylvania
Tyrrell
Union
Vance
* Wake
Warren
Washington
Watauga
Wayne
Wilkes
Wilson
Yadkin
Yancey
Total
Adams
Barnes
Benson
Billings
Bottineau
Bowman
Burke
'Burleigh
'Cass
Cavalier
Dickey
Divide
Dunn
Eddy
Emmons
Foster
Golden Valley
Grand Forks
Grant
Griggs
Hettinger
Kidder
La Moure
Logan
McHenry
McIntosh
McKenzie
McLean
Mercer
'Morton
Mountrail
Nelson
Oliver
Pembina
Pierce
Ramsey
Ransom
Renville
Richland
Rolette
Sargent
2,100
1 ,500
1.000
13,500
1.600
1,500
1,700
1.300
2,200
1,100
2,800
1,700
2.300
3.600
1,800
5.400
3,000
1,800
500
3.400
1,900
3.300
2.100
1.200
5,200
2.400
1.800
1.600
1.300
900
11,900
1.200
1.300
1.400
1.000
1.800
900
2.300
1.300
1.700
2,800
1.400
4.800
2.300
1 .500
400
2.800
1.500
3.000
1.700
1.000
4.500
1,800
1,600
78
S4
88
88
72
84
83
78
84
79
83
78
75
77
76
90
75
84
80
82
81
92
80
83
87
75
87
Total
TV Households
Households
Number
Percent
6,600
5,300
80
32,600
29,400
90
2,200
1,800
84
1,400
1,100
78
6,900
5,600
81
3,300
2,600
78
66,900
61,700
92
13,900
11,200
81
11,200
9,400
84
10,100
8,500
84
10,200
8,100
80
5,000
4.000
80
3,400
2,700
81
1,400
1,100
78
16,300
13,900
85
4,100
3,200
78
15,100
12,100
80
2,500
2,000
80
6,500
5,400
82
13,900
11,500
83
7,000
6,000
86
6,600
5,300
81
3.500
2.700
78
3,800
3.000
79
5,700
4,900
86
75,800
68,300
90
3,300
2,600
75
4,600
3,700
81
9,200
7,500
82
15,500
12,100
78
20,100
18,300
91
5,600
4,300
77
8,500
6.900
81
9,900
7,600
76
2,300
1,900
81
6,600
5,900
90
4,300
3.400
80
2,400
1,900
81
6,100
5,100
83
16.200
13,500
84
3,000
2.300
75
16,300
13,600
84
9,500
8,100
83
19,100
15,300
80
18,100
16,000
89
22,600
19.700
87
11,400
9,400
82
11,000
8,700
79
5,600
4.700
84
10,900
8,500
78
5,400
4,300
80
12,000
9,400
78
1,900
1.300
69
3,600
3,000
84
1,000
800
82
10,800
8,000
74
7,700
6,600
86
42,900
37,600
88
4.000
3,300
82
3,000
2,500
82
3,900
3.200
82
19,300
16,700
86
10,700
8,900
83
14,400
12,100
84
5,500
4,100
75
3,100
2.400
77
1,124,800
954,900
85
'A
1,300
1,200
89
4,600
4,000
88
2,400
1,800
77
300
200
65
3,000
2,400
79
1.100
1,000
87
1.800
1.400
78
9.700
8,800
90
19,100
17,300
90
2,500
1.800
74
2,300
1.900
82
1,500
1.100
72
1,600
1,100
69
1,300
1.100
85
State and
County
Sheridan
Sioux
Slope
Stark
Steele
Stutsman
Towner
Traill
Walsh
'Ward
Wells
Williams
Total
OHIO
Adams
'Allen
Ashland
Ashtabula
Athens
Auglaize
'Belmont
Brown
Butler
Carroll
Champaign
Clark
Clermont
Clinton
Columbiana
Coshocton
Crawford
'Cuyahoga
Darke
Defiance
Delaware
Erie
Fairfield
Fayette
'Franklin
Fulton
Gallia
Geauga
'Greene
Guernsey
'Hamilton
Hancock
Hardin
Harrison
Henry
Highland
Hocking
Holmes
Huron
Jackson
'Jefferson
Knox
Licking
Logan
Lorain
'Lucas
Madison
'Mahoning
Marion
Medina
Meigs
Mercer
Miami
Monroe
'Montgomery
Morgan
Morrow
Muskingum
Noble
Ottawa
Paulding
Perry
Pickaway
Pike
Portage
Preble
Putnam
Richland
Ross
Sandusky
Scioto
Seneca
Shelby
Stark
Summit
Trumbull
Tuscarawas
Union
Vanwert
Vinton
Warren
Washington
Wayne
Williams
: Wood
Wyandot
Total
OKLAHOMA
Adair
Alfalfa
Total
Households
1,100
800
400
4.800
1.300
6,700
1.400
2.800
4.400
13,700
2,500
6,700
170,800
6,100
31.500
12.400
29.000
12,200
11,100
25.100
7.900
59.000
6,100
9.100
40.500
24.800
9.300
32.700
10.000
15.100
517.700
14.100
9,600
10,300
21.400
19.600
7.800
208.700
8.800
6.900
13.800
27.600
11,200
277,300
17.800
9.000
5.300
7.700
9.300
5.800
5.800
14.100
8,200
28.100
12,000
47.400
15.800
28.700
11,200
65.700
140.500
7.200
85.900
18.900
21,100
6.600
9.200
23,100
4.400
159,800
4.000
5.600
24.000
3.300
11.000
5.100
7.900
9.400
5.400
26.800
9.600
8.100
35.000
17.200
18.900
24.600
17.600
9.800
101,100
157,100
61.500
23.700
7.000
9.200
2.500
19.900
16,200
21.900
9,600
21.400
6.500
2,966,200
3,300
2,600
TV Households
Number Percent
900
600
300
4,000
1,100
5,400
1,100
2,500
4,000
12,000
1,900
5,400
144,000
4,400
28,500
11,200
25,000
10,300
9,600
23.400
6,800
56.900
5.100
8.100
39,700
24.400
8,300
28.900
8,500
84
76
72
84
85
81
80
89
90
87
77
81
84
73
91
90
86
85
86
93
86
96
84
89
98
98
89
88
85
13,400
89
494,600
96
11,900
84
7,900
82
9,300
90
19,200
90
17,500
89
6,900
88
202,100
97
7,300
83
6,000
87
12,600
91
25,400
92
9,100
81
261,900
94
15,900
89
7,700
85
4,600
86
6,900
90
7,800
84
5,000
86
4,700
81
13,200
94
6,800
S2
25,500
91
10,500
88
45,600
96
14,200
90
25,900
90
10,200
91
62,500
95
136,100
97
6,500
91
80,700
94
17,000
90
18,900
90
5,500
84
7,500
82
20,900
90
3,700
S3
153,300
96
3,500
86
4,600
82
21,000
88
2,900
88
10,300
94
4,100
81
6,700
85
8,300
88
4,400
82
23,300
87
8,500
88
7,200
89
30,800
88
15,000
87
16,900
90
19,900
81
16,500
94
8,500
87
93,300
92
149,300
95
58,400
95
19,900
84
5,900
85
7,800
85
2,000
78
17,800
90
13,800
85
19,800
90
8,500
89
18,700
88
5,600
86
2,754,500
93
2.600
79
2,200
84
(Continued on next page)
7
State and Total TV Households
County Households Number Percent
OKLAHOMA — (Continued)
Atoka
2,600
2,000
76
Beaver
2,000
1,500
77
Beckham
5,000
4,100
82
Blaine
3,500
3,200
90
Bryan
6,900
5,500
80
Caddo
8,200
6,800
83
Canadian
7,100
6,100
85
Carter
12,100
9,900
82
Cherokee
4,600
3.500
77
Choctaw
4,200
2,900
68
Cimarron
1,300
900
73
Cleveland
11,900
10,100
85
Coal
1,300
1,100
82
Comanche
23,300
20,600
88
Cotton
2,300
1,900
83
Craig
4,100
3,400
82
Creek
12,300
10,500
86
Custer
6,500
5,700
88
Delaware
3,600
2,700
76
Dewey
1,500
1,300
85
Ellis
1,600
1,100
67
Garfield
15,700
14,100
90
Garvin
8,000
6,700
83
Grady
8,800
7,300
83
Grant
2,300
2,000
87
Greer
2.600
2,100
81
Harmon
1,500
1,200
80
Harper
1,700
1.400
81
Haskell
2,100
1,500
70
Hughes
4,300
3,600
83
Jackson
8,500
6,700
79
Jefferson
2,300
1,900
84
Johnston
2,100
1,600
78
Kay
16,200
14,100
87
Kingfisher
3,100
2.800
89
Kiowa
4.400
3,600
81
Latimer
2,000
1,400
68
LeFlore
7,800
6,000
76
Lincoln
5,500
4,600
84
Logan
5,700
5,000
87
Love
1,400
1,200
82
McClain
3,600
3.100
86
McCurtain
6,600
5,100
77
McIntosh
3,100
2,400
79
Major
2,200
1,700
75
Marshall
2,100
1,700
83
Mayes
5,500
4,600
83
Murray
3.200
2,700
84
Muskogee
17,100
14,100
82
Noble
3,200
2,900
91
Nowata
3,200
2,800
86
Okfuskee
3,100
2,500
80
•Oklahoma
143, GOO
130,300
91
Okmulgee
10,500
8,800
84
Osage
9,400
8,300
88
Ottawa
8,600
7,300
85
Pawnee
3,200
2,800
89
Payne
12,600
10,600
84
Pittsburg
9,300
7,200
77
Pontotoc
8,000
7.100
89
Pottawatomie
12,300
10,700
87
Pushmataha
2,300
1,600
69
Roger Mills
1,300
900
72
Rogers
5,900
5,000
85
Seminole
7,700
6,600
86
Sequoyah
4,400
3,400
78
Stephens
11,500
9,900
86
Texas
3,900
2,800
71
Tillman
4,200
3,500
84
"Tulsa
111,700
100,600
90
Wagoner
4,300
3,500
81
Washington
13,500
12,500
93
Washita
5,200
4,500
86
Woods
3,500
2,900
84
Woodward
3,800
3,000
78
Total
691,400
595.800
86
OREGON
Baker
5,800
4,700
80
Benton
11,400
9.500
83
•Clackamas
36,600
34,200
94
Clatsop
9,000
8,100
90
Columbia
7,000
6,100
87
Coos
18,800
14,500
77
Crook
2,600
2,300
89
Curry
5,000
3,900
79
Deschutes
7,400
6,500
87
Douglas
21,300
18,700
88
Gilliam
1,000
700
75
Grant
2,300
1,700
75
Harney
2,000
1,900
93
Hood River
4,100
3,500
84
Jackson
24,400
22,000
90
Jefferson
2,100
1,700
80
Josephine
10,000
7,800
78
Klamath
15,000
13,500
90
Lake
2,200
1,900
84
•Lane
52,000
46,800
90
Lincoln
8,600
7,500
87
Linn
17,500
15.600
89
Malheur
6,400
5,800
91
Marion
37,100
34,500
93
Morrow
1,300
1.100
85
•'Multnomah
182,200
166,800
92
Polk
8,300
7,300
88
Sherman
800
700
86
Tillamook
6,000
4.600
77
State and
Total
TV Households
County
Households
Number
Percent
Umatilla
14,100
11,400
81
Union
5,800
4,300
75
Wallowa
2,300
1,700
75
Wasco
6,900
6,000
88
•Washington
30,100
27,500
91
Wheeler
1,000
900
89
Yamhill
10,300
9,000
87
Total
578,700
514,700
89
PENNSYLVANIA
Adams
14,600
12,100
83
•Allegheny
477,000
464,400
97
Armstrong
22,700
19,600
86
Beaver
59,000
56,600
96
Bedford
11,900
9,600
81
Berks
82,500
75,600
92
•Blair
40,100
37,400
93
Bradford
16,500
14,100
85
•Bucks
98,800
92.400
94
Butler
32,500
28,600
88
•Cambria
54,100
51,900
96
Cameron
2,100
2,000
95
Carbon
15,000
13,400
89
Centre
20,100
17,100
85
•Chester
56,900
55,700
98
Clarion
10,300
9,200
90
Clearfield
23,000
19,700
86
Clinton
10,800
9,500
88
Columbia
15,900
13,900
87
Crawford
22,600
18,900
84
•Cumberland
37,700
34,800
92
•Dauphin
66,300
61,000
92
•Delaware
162,400
158,100
97
Elk
10.300
9,300
90
•Erie
73,800
70,100
95
Fayette
46,500
39,800
86
Forest
1,200
1,000
86
Franklin
25,400
19,800
78
Fulton
2,800
2,100
74
Greene
10,700
9,200
86
Huntingdon
10,900
9,100
84
Indiana
20,700
17,700
86
Jefferson
13,600
12,100
89
Juniata
4,500
3,600
79
•Lackawanna
67,100
64,500
96
•Lancaster
81.000
71,300
88
Lawrence
33,200
29,700
90
•Lebanon
26,300
23,100
88
Lehigh
66,700
63,500
95
•Luzerne
96,800
91,600
95
Lycoming
33,400
29,000
87
McKean
16,600
14,800
89
Mercer
37,000
36,000
97
Mifflin
12,700
11,300
89
Monroe
11,900
10,700
90
•Montgomery
149,900
147.300
98
Montour
3,700
3,400
91
Northampton
58.800
56,800
97
Northumberland 30,200
26,100
87
Perry
7,600
6.400
84
5> Philadelphia
583,300
569,500
98
Pike
3,200
2,600
82
Potter
4,900
4,300
87
Schuylkill
48,600
41,700
86
Snyder
7.100
5,600
79
Somerset
21,400
19,400
91
Sullivan
1.800
1,500
82
Susquehanna
9,300
8,100
87
Tioga
10,900
9,100
84
Union
6,200
5,100
82
Venango
18,500
16,500
89
Warren
12,900
10,900
85
Washington
62,400
60,400
97
Wayne
8,000
6,700
84
Westmoreland
100,200
95,500
95
Wyoming
4,900
4,200
85
*York
72,600
67,000
92
Total
3,282,300
3,083,000
94
RHODE ISLAND
Bristol
10,800
10,600
98
Kent
34,500
34,100
99
Newport
21,500
21,400
100
❖ Providence
172,500
168,000
97
Washington
16,600
16,300
98
Total
255,900
250,400
98
SOUTH CAROLINA
Abbeville
5,400
4,300
80
•Aiken
22,100
19,100
86
Allendale
2,400
1,700
69
Anderson
25,700
21,600
84
Bamberg
4,000
3,200
80
Barnwell
4,300
3,300
76
Beaufort
10,900
8,700
80
Berkeley
8,400
6,600
79
Calhoun
2,900
2,300
78
•Charleston
60,000
53,000
88
Cherokee
8,700
7,100
82
Chester
7,400
6,300
85
Chesterfield
7,600
6,000
79
Clarendon
6,000
4,700
78
Colleton
7,000
5,400
77
Darlington
12,800
10,200
80
Dillon
6,600
5,000
75
Dorchester
5.700
4,700
82
Edgefield
3,800
3,100
83
Fairfield
5,000
3,800
76
•Florence
20.600
16,700
81
Georgetown
8,500
6,800
80
State and
Total
TV Households
County
Households
Number
Percent
•Greenville
58,700
52,500
89
Greenwood
11.900
10,600
89
Hampton
4,100
3,100
76
Horry
14,800
11,700
79
J asper
3,000
2,400
80
Kershaw
8,100
6,400
80
Lancaster
9,400
7,400
79
Laurens
11,600
9,500
82
Lee
4,600
3,500
77
•Lexington
16,100
12,100
75
McCormick
2.000
1,600
78
Marion
7,200
6,000
83
Marlboro
6,700
5,200
77
N ewberry
7,500
6,200
82
Oconee
9,600
8,100
So
Orangeburg
15,800
12,200
77
Pickens
12,000
10.100
85
•Richland
44,400
39,400
89
Saluda
3,500
2,700
78
•Spartanburg
41,300
34,400
83
Sumter
15.800
12,400
79
Union
7,400
6,100
83
Williamsburg
8.100
5.900
73
York
19,400
16,500
85
Total
588,800
489,600
83
SOUTH DAKOTA
Aurora
1,300
1,200
89
Beadle
6,700
5,800
87
Bennett
700
600
81
Bon Homme
2,700
2,100
78
Brookings
5,800
4.700
80
Brown
10,300
8,700
84
Brule
1,900
1,600
84
Buffalo
400
300
81
Butte
2,700
2,300
86
Campbell
900
700
77
Charles Mix
3,300
2,400
74
Clark
2,000
1,700
85
Clay
3.200
2,500
77
Codington
6,000
5,100
86
Corson
1,300
1,000
74
Custer
1,400
1,100
75
Davison
5,100
4,300
85
Day
3,100
2,500
82
Deuel
1.600
1,100
71
Dewey
1.200
800
68
Douglas
1,300
900
71
Edmunds
1,500
1,200
77
Fall River
3.000
2,500
83
Faulk
1.200
1,000
83
Grant
2,800
2,300
82
Gregory
2.200
1,900
85
Haakon
900
800
87
Hamlin
1.800
1,500
81
Hand
1.900
1,600
82
Hanson
1,200
1,100
88
Harding
700
500
72
Hughes
3,600
3,400
94
Hutchinson
3,200
2,500
78
Hyde
800
600
79
Jackson
500
400
80
Jerauld
1.100
900
83
Jones
500
400
74
Kingsbux-y
2.900
2.400
84
Lake
3,200
2,800
88
Lawrence
5,500
4,800
87
Lincoln
3,800
3,200
85
Lyman
1,000
800
84
McCook
2,400
1,900
81
McPherson
1.600
1,100
66
Marshall
2.000
1,700
83
Meade
1,900
1,600
82
Mellette
600
400
72
Miner
1,600
1,400
85
•Minnehaha
27,100
24,900
92
Moody
2,500
2,100
85
Pennington
18,900
16,000
85
Pei-kins
1,600
1,400
90
Potter
1,400
1,100
80
Roberts
3,300
2,700
81
Sanborn
1.400
1,100
82
Shannon
1,200
1,000
79
Spink
3,200
2.800
86
Stanley
1,000
900
92
Sullv
800
600
75
Todd
1,100
800
73
Tripp
2,500
2,100
85
Tui-ner
3,100
2,700
86
Union
3,100
2,900
93
Walworth
2,400
1,700
72
Washabaugh
200
200
81
Y ankton
4,800
4,000
83
Ziebach
600
500
82
Total
196.500
165.600
84
TENNESSEE
Anderson
15,700
12,800
81
Bedford
6,400
5,300
82
Benton
2,800
1,900
69
Bledsoe
1,600
1.000
60
Blount
15,000
12,200
81
Bradley
10,100
8,900
88
Campbell
6,300
4,500
72
Cannon
2,100
1,400
66
Carroll
6,700
4,800
72
Carter
10,300
8,100
79
Cheatham
2,500
1,900
76
Chester
2.500
1.800
71
Claiborne
4.400
3,300
76
8
State and
Total
TV Households
State and
Total
TV Households
State and
Total
TV Households
County
Households
Number
Percent
County
Households
Number
Percent
County
Households
Number
Percent
Clay
1,700
1,100
64
Burleson
3,000
2,400
80
King
100
100
86
Cocke
5,900
4,400
74
Burnet
2,700
2,300
84
Kinney
600
300
48
Coffee
8,100
6,500
80
Caldwell
4,700
3,800
80
Kleberg
7,700
6,300
81
Crockett
3,900
2,900
75
Calhoun
5,000
3,800
77
Knox
2,200
1,800
80
Cumberland
4,400
3,200
73
Callahan
2,200
1,700
76
Lamar
10,000
6,800
68
'Davidson
115,000
99,800
87
■'Cameron
38,200
30,900
81
Lamb
6,100
5,200
85
Decatur
2,100
1,500
70
Camp
2,300
1,900
84
Lampasas
3,000
2,500
84
De Kalb
2,600
2,100
80
Carson
2,300
1,900
84
La Salle
1,400
1,000
72
Dickson
5,100
4,100
81
Cass
6,300
5,200
83
Lavaca
5,800
3,900
67
Dyer
8,100
6,700
82
Castro
2,300
2,000
87
Lee
2,300
1.600
72
Fayette
5,600
4,300
78
Chambers
3,000
2,600
87
Leon
2,800
2,200
77
Fentress
2,800
1,600
66
Cherokee
8,600
7,100
S3
Liberty
8.800
7,400
S4
Franklin
6,400
4,800
76
Childress
2,400
1,800
74
Limestone
5,700
4,500
79
Gibson
13,200
10,700
81
Clay
2,400
2,000
85
Lipscomb
1,100
800
75
Giles
6,000
4,400
73
Cochran
1,400
1,100
80
Live Oak
1,900
1,400
76
Grainger
3,000
2,300
76
Coke
1,000
800
80
Llano
1,600
1,300
81
Greene
11,300
7,800
69
Coleman
3,700
2,900
78
Loving
100
100
87
Grundy
2,600
1,800
70
*Collin
12,400
10,400
84
"Lubbock
44.100
38,500
87
Hamblen
8,900
7,000
79
Collingsworth
1,600
1,300
78
Lynn
3,000
2,600
86
‘Hamilton
68,600
58,900
86
Colorado
5,400
4,300
79
McCulloch
2,500
1,700
68
Hancock
1,900
1,200
64
Comal
5,700
4,800
84
^McLennan
44,100
38,800
88
Hardeman
4,900
3,300
67
Comanche
3,400
2,500
72
McMullen
200
200
81
Hardin
4,300
2,900
67
Concho
1,000
800
78
Madison
1,900
1,400
72
Hawkins
7,300
5,500
75
Cooke
6,600
5,500
, 83
Marion
2.000
1,700
83
Haywood
5,600
4,100
72
Coryell
7,500
6,300
84
Martin
1,200
1,000
80
Henderson
4,200
3,100
75
Cottle
1,000
700
70
Mason
1,100
700
63
Henry
6,600
5,400
81
Crane
1,400
1,200
88
Matagorda
7,100
5,400
76
Hickman
2,800
2,100
74
Crockett
1.100
800
73
Maverick
4,300
1,900
44
Houston
1,300
900
71
Crosby
3,000
2,600
86
Medina
4,900
4,100
84
Humphreys
3,200
2,300
72
Culberson
800
600
78
Menard
800
500
58
Jackson
2,100
1,400
69
Dallam
1,800
1,600
89
’"Midland
21,400
19,500
91
Jefferson
5,700
4,600
80
"'Dallas
305,900
281,200
92
Milam
6,600
5,000
76
Johnson
2,500
1,800
72
Dawson
5,800
4,700
82
Mills
1,300
1,000
‘Knox
69,000
57,800
84
Deaf Smith
3,800
3,200
86
Mitchell
3,100
2,700
86
Lake
2,400
1,700
73
Delta
1,700
1,400
82
Montague
4,600
4,000
87
Lauderdale
5.600
4,400
79
‘Denton
13,000
11,000
85
Montgomery
7,900
6,400
80
Lawrence
7,300
5,500
75
De Witt
5,900
4,600
78
Moore
4,000
3,300
83
Lewis
1,500
1,100
75
Dickens
1,300
1.100
85
Morris
3.500
2,900
. 84
Lincoln
6.300
4,900
78
Dimmit
2,100
1,300
64
Motley
900
500
59
Loudon
6,100
4,800
78
Donley
1.300
1,100
83
Nacogdoches
7,500
5,900
79
McMinn
8,800
7,200
82
Duval
3,000
2,300
77
Navarro
10,100
8,800
87
McNairy
4,700
3,200
68
Eastland
6,300
5,100
81
Newton
2,700
2,100
Macon
3,300
2,400
73
"Ector
27,800
24,800
89
"Nolan
5,800
5,100
88
Madison
17,000
13,900
82
Edwards
600
400
’"Nueces
61,000
54,000
89
Marion
5,000
4,000
81
"Ellis
12,600
10,800
S6
Ochiltree
2,900
2,400
84
Marshall
4,800
3,800
79
"El Paso
85,500
74,700
87
Oldham
600
600
93
Maury
11,800
9,600
82
Erath
4,900
4,000
83
’^Orange
17,100
14,700
86
Meigs
1,100
800
75
Falls
5,800
4,500
78
Palo Pinto
6,600
5,900
89
Monroe
5,700
4,500
80
Fannin
7,100
5,600
79
Panola
4,200
3,500
S3
Montgomery
13,600
11,600
85
Fayette
6.000
4,500
Parker
7,000
6,000
86
Moore
900
600
69
Fisher
2,000
1.700
87
Parmer
2,600
2,200
84
Morgan
3,000
2,100
69
Floyd
3,500
3,100
90
Pecos
3,100
2,500
81
Obion
8,000
6,200
77
Foard
900
700
80
Polk
3,700
2,700
72
Overton
3,500
2,500
72
Fort Bend
10,200
9,100
89
’"Potter
38,100
35.500
93
Perry
1,400
1,100
75
Franklin
1,400
1.100
78
Presidio
1.300
800
63
Pickett
1,000
700
70
Freestone
3,500
2,600
Rains
700
500
Polk
2,900
2,300
80
Frio
2,400
1.700
72
^'Randall
10.600
8,600
81
Putnam
7,600
5,600
73
Gaines
3,400
2,800
84
Reagan
900
800
91
Rhea
4,100
3,100
76
Galveston
42,300
37,900
80
Real
500
300
58
Roane
10,300
8,400
82
Garza
1,600
1.400
86
Red River
4,400
3,200
73
Robertson
7,600
6,100
81
Gillespie
3,200
2,300
70
Reeves
5,200
4,500
86
Rutherford
14,200
12,300
87
Glasscock
300
300
84
Refugio
3,000
2,500
83
Scott
3,400
2.000
59
Goliad
1.500
1,100
12
Roberts
300
200
82
Sequatchie
1,100
800
73
Gonzales
4.600
3.600
78
Robertson
4,300
3,600
84
Sevier
6,100
4.200
69
Gray
9,700
8,700
90
Rockwall
1,600
1,400
90
‘Shelby
180,700
155,700
86
Grayson
22,700
20,000
88
Runnels
4,200
3,600
85
Smith
3.300
2,500
75
Gregg
19,900
17,500
88
Rusk
10,100
8,400
83
Stewart
2,000
1,400
70
Grimes
3.700
3.000
81
Sabine
1,800
1,300
73
'Sullivan
30,900
26,000
84
Guadalupe
8,200
6,900
84
San Augustirie
1,900
1,600
85
Sumner
10,100
8,100
81
Hale
10,200
9,100
89
San Jacinto
1,600
1,200
77
Tipton
7.100
5,000
71
Hall
2,000
1,400
70
San Patricio
11,100
9,600
87
Trousdale
1,100
800
75
Hamilton
2,500
2,000
80
San Saba
1,900
1,300
69
Unicoi
3,600
2,900
81
Hansford
1,500
1,300
85
Schleicher
700
600
85
Union
1,900
1,200
64
Hardeman
2,600
2.100
80
Scurry
6,000
5,100
85
Van Buren
700
500
76
Hardin
6,900
5,600
81
Shackelford
1.100
1.000
83
Warren
6,400
4.800
75
'"Harris
378,300
337,400
89
Shelby
5,900
4,400
74
'Washington
16.800
14,000
S3
Harrison
12,100
10,200
84
Sherman
800
700
86
Wayne
3.000
2,000
65
Ha rtley
700
600
84
Smith
24.800
21.800
88
Weakley
7,000
4,800
09
Haskell
3,000
2,400
81
Somervell
900
700
83
White
3,900
3,000
70
Hays
4,900
4.100
84
Starr
3.500
2,500
79
Williamson
6,600
5.400
82
Hemphill
900
700
73
Stephens
2.700
2,300
86
Wilson
7,900
6.200
78
Henderson
6,200
5,100
82
Sterling
200
200
80
Total
966.200
785,900
81
Hidalgo N
33,800
27'oon
80
Stonewall
800
700
86
Hidalgo S
10,000
8,000
80
Sutton
900
700
77
TEXAS
Hill
7,000
6.000
86
Swisher
2,900
2,500
Anderson
7,800
6.100
78
Hockley
6,000
4,900
82
"Tarrant
165,400
148,700
90
Andrews
4,000
3,500
86
Hood
1.600
1.400
90
’"Taylor
31.400
28,100
90
Angelina
11.700
9.600
82
Hopkins
5,500
3,900
71
Terrell
800
500
59
Aransas
2,100
1,800
80
Houston
5.300
4.300
81
Terry
4.300
3,600
83
Archer
1.700
1,500
87
Howard
11.100
9,500
86
Throckmorton
700
600
81
Armstrong
400
300
87
Hudspeth
700
500
76
Titus
4,600
3,700
81
Atascosa
4,600
3,700
79
Hunt
12,100
10.300
85
Tom Green
18.800
15,900
85
Austin
4,200
3,100
75
Hutchinson
9,700
8,600
88
‘Travis
60,500
52,700
87
Bailey
2,400
1 .800
70
Irion
300
200
Trinity
2,100
1,500
71
Bandera
1.200
1.000
82
Jack
2,300
2,100
90
Tyler
2,700
2,200
83
Bastrop
4.800
3,800
80
Jackson
3.800
3.000
79
Upshur
5,500
4,100
75
Baylor
1,500
1,300
84
Jasper
5,700
4,600
80
Upton
1,900
1.600
84
Bee
5.800
4,900
84
J eff Davis
300
200
79
Uvalde
4,500
3,500
78
‘-Bell
22,700
19,400
85
J efferson
72,400
66,500
92
Val Verde
7,°00
5,000
70
Bexar
198.000
175,300
89
Jim Hoeg
1,200
800
66
Van Zandt
5,700
4.600
80
Blanco
1.100
Sno
74
Jim Wells
8,400
. 7.100
84
Victoria
13,500
11.100
82
Borden
200
100
00
"Johnson
11,100
9.400
85
Walker
5,600
4,600
S3
Bosque
3.400
2,900
85
Jones
5.800
4,900
84
Waller
3.100
2.500
82
'Bowie
17,900
15,000
84
Karnes
3,700
2,900
78
Ward
4,000
3,400
84
Brazoria
21,300
18.500
87
Kaufman
8,000
6.800
85
Washington
5.600
4,200
75
Brazos
12,300
10,300
83
Kendall
1,800
1,400
78
Webb
16,900
13,700
SI
B'ewster
1.700
1,200
71
Kenedy
100
Wharton
10,400
8.700
84
Briscoe
000
700
82
Kent
500
400
87
Wheeler
2,000
1,500
76
Brooks
2.300
1.800
SO
Kerr
4,800
3,800
78
Brown
7,500
5,900
79
Kimble
1.100
700
63
(Continued on next
page)
y.
State and
County
Total
Households
TV Households
Number Percent
TEXAS — (Continued)
♦Wichita
34.300
30.600
89
Wilbarger
4,900
4,100
85
♦Willacy
4,700
3,700
78
Williamson
9,900
8,500
86
Wilson
3,200
2,600
82
Winkler
4,100
3,500
86
Wise
5,100
4,300
84
Wood
5,200
4.300
82
Yoakum
2,100
1,800
8 <
Young
5.300
4.300
90
Zapata
900
600
62
Z.avala
2.700
1.800
66
Total
2,777,900
2,401,000
86
UTAH
Beaver
Box Elder
Cache
Carbon
Daggett
* Davis
Duchesne
Emery
Garfield
Grand
Iron
Juab
Kane
Millard
4 Morgan
Piute
Rich
4 Salt Lake
San Juan
Sanpete
Sevier
Summit
Tooele
Uintah
♦Utah
Wasatch
Washington
W ayne
♦Weber
Total
VERMONT
Addison
Bennington
Caledonia
♦Chittenden
Essex
Franklin
Grand Isle
Lamoille
Orange
Orleans
Rutland
Washington
Windham
Windsor
Total
VIRGINIA
Accomack
Albemarle
Alleghany
Amelia
Amherst
Appomattox
*Arlington
Augusta
Bath
Bedford
Bland
Botetour
Brunswick
Buchanan
Buckingham
Campbell
Caroline
Carroll
Charles City
Charlotte
♦Chesterfield
Clarke
Craig
Culpeper
Cumberland
Dickenson
Dinwiddie
Essex
♦Fairfax
Fauquier
Floyd
Fluvanna
Franklin
Frederick
Giles
Gloucester
Goochland
Grayson
Greene
Greensville
Halifax
Hanover
♦Henrico
1,000
6,500
9.600
5.600
300
17,300
1.600
1,400
800
1,700
2.900
1.200
600
1.900
700
200
400
111,800
1.700
2.900
2.600
1.300
5,100
2.300
27.800
1.300
2.700
300
32,400
246,400
900
5.900
8.100
4,500
100
15,600
1,200
1,100
600
900
2,200
1,100
500
1.400
600
200
300
104.000
1.300
2,600
2.300
1.200
4.300
2.400
24,700
1,100
1.900
300
30.100
221.400
88
90
84
81
41
90
76
80
80
55
77
90
76
75
87
76
73
93
75
90
90
90
85
86
89
85
70
96
93
90
5,200
4.300
83
7,600
6,200
81
6,600
5.700
87
20,000
17,800
89
1,700
1,500
89
7,900
7,100
90
700
700
94
2.900
2,700
92
4,400
3.600
82
5,400
4,500
82
13.600
11.600
85
12,000
10,700
90
3,600
7,100
82
12.700
10,700
84
109,300
94.200
86
8,800
7,400
84
15.300
11,500
75
7,300
6,100
83
1,600
1,200
77
5,200
3.900
74
2,000
1,500
77
76,700
71,400
93
20,000
14,900
74
1,300
900
72
7,700
6,100
79
1,300
1,000
80
4,000
3.400
86
3,600
3.000
83
7,300
5.600
77
2,300
1,700
75
23,500
19,500
83
2,800
2,400
87
7,000
5,500
79
1,100
900
78
3,100
2,500
80
17,900
17,000
95
2,100
1.600
78
800
700
85
3,600
3,000
84
1,400
1,100
81
4,200
3,400
82
14,700
12,400
85
1,600
1,300
80
81.600
73,200
90
6,000
5,300
88
2,400
1,800
76
1.900
1,500
78
6,000
4,700
78
10,400
8,500
82
4,000
3,400
84
3,200
2,800
88
1,800
1,600
88
4.400
3,300
74
1.000
600
65
3,600
3.000
84
8.900
7.100
80
6.500
5.400
84
94,100
81.500
87
State and
Total
TV Households
County Households
Number
Percent
Henry
14,400
12,400
86
Highland
600
500
79
Isle of Wight
4.000
3,400
84
James City
3,400
2,900
86
King and Queen
1,200
900
74
King George
1,800
1,500
82
King William
1,800
1,600
86
Lancaster
2,500
2,200
87
Lee
5,500
4,400
80
Loudoun
5.900
4,900
82
Louisa
3,200
2,400
76
Lunenburg
3,000
2,400
80
Madison
1,900
1,300
67
Mathews
1,900
1,700
88
Mecklenburg
7,200
5,700
79
Middlesex
1,700
1,400
84
Montgomery
10.300
8,800
86
Nansemond
11,300
9,500
84
Nelson
2,900
2,400
83
New Kent
1,100
900
79
♦Norfolk
139,900
120,500
86
Northampton
4,400
3,700
84
Northumberland
2,600
2,200
84
Nottoway
3,800
3,200
83
Orange
3.100
2,500
81
Page
4,000
3,500
87
Patrick
3,500
2,700
78
Pittsylvania
26,700
21,500
81
Powhatan
1,400
1,200
83
Prince Edward
3.300
2,400
74
Prince George
11,900
9,800
82
♦Princess Anne
23,500
20,300
86
Prince William
13,000
11,700
90
Pulaski
6,900
6,000
87
Rappahannock
1,200
1,000
85
Richmond
1,600
1,300
84
♦Roanoke
43,500
39,700
91
Rockbridge
7,300
6,000
83
Rockingham
13.600
10,600
78
Russell
5.900
4,500
75
Scott
6,100
4,700
77
Shenandoah
5,800
4,900
84
Smyth
7,100
5,800
82
Southampton
6.400
5.600
87
Spotsylvania
7.000
5,800
83
Stafford
4,500
3,500
77
Surry
1,400
1,100
78
Sussex
2,700
2,300
85
Tazewell
10,100
8,200
81
Warren
3,700
3,000
80
♦Warwick
55.000
48,200
88
♦Washington
13,000
10,600
81
Westmoreland
2,800
2,300
82
Wise
11.100
9.700
88
Wvthe
5,400
4.700
87
York
5,700
4.900
86
Total
1.038,509
885,400
85
WASHINGTON
State and
County
Fayette
Gilmer
Grant
Greenbrier
Hampshire
♦Hancock
Hardy
Harrison
Jackson
Jefferson
♦Kanawha
Lewis
♦Lincoln
Logan
McDowell
Marion
♦Marshall
Mason
Mercer
Mineral
Mingo
Monongalia
Monroe
Morgan
Nicholas
♦Ohio
Pendleton
Pleasants
Pocahontas
Preston
♦Putnam
Raleigh
Randolph
Ritchie
Roane
Summers
Taylor
Tucker
Tyler
Upshur
♦Wayne
Webster
Wetzel
Wirt
Wood
Wyoming
Total
WISCONSIN
Adams
Ashland
Barron
Bayfield
♦Brown
Buffalo
Burnett
Calumet
Chippewa
Clark
Columbia
Total
Households
TV Households
Number Pircent
14,900
12,200
82
1,900
1,400
72
2,200
1.500
70
8,400
6,800
81
2,800
2.300
83
10.400
9,300
90
2,200
1,600
71
21.500
19.400
90
4.600
4,000
87
4,900
4.300
88
69,500
62,800
90
4.800
4,100
86
4,600
3,700
81
13.800
11,900
86
16,000
13,000
81
18,200
16,200
89
10.600
9,300
88
6.400
5,500
85
17.200
14,700
86
6.200
5,000
81
8.900
7,400
83
14.200
12,300
87
2.300
2,100
75
2,300
1,900
84
6.000
4.800
80
20,100
19,500
97
2.000
1,400
69
1.700
1,500
91
2.400
1,700
71
6.600
5,600
85
5,900
4.800
82
18.900
16,000
85
6.500
4.800
74
2.900
2,300
79
3.600
2,800
78
3.900
3,100
79
4,000
3,300
83
1.800
1,500
83
2.800
2,200
78
4.800
3,400
71
8.000
6,700
84
3.200
2,300
73
5.100
4,500
87
1.209
900
77
22.800
20.500
90
7.600
6,300
82
481.300
413,400
86
2.400
4.700
10.000
3.500
34.700
4,000
2.800
6.300
12,100
8.900
11.300
Adams
3,100
2,900
93
Crawford
4.400
Asotin
4,200
3,600
85
♦Dane
64.300
Benton
19,200
16,200
84
Dodge
18.200
Chelan
13,500
10,800
80
Door
6.200
Clallam
9,700
8,400
86
♦Douglas
13.600
♦Clark
30,000
27,800
93
Dunn
7.300
Columbia
1,500
1,300
85
Eau Claire
17.200
Cowlitz
18,400
16,700
91
Florence
800
Douglas
4,700
3,900
84
Fond Du Lac
21,800
Ferry
1,000
800
79
Forest
2,000
Franklin
5,800
4,900
85
Grant
13.000
Garfield
800
700
88
Green
7.800
Grant
13,800
12,000
87
Green Lake
4.600
Grays Harbor
18,400
15,700
85
Iowa
5.600
Island
6,300
5,700
90
Iron
2.500
Jefferson
2.700
2,300
86
Jackson
4.400
♦King
323,000
302,600
94
Jefferson
14.900
Kitsap
27,800
25.600
92
Juneau
4.900
Kittitas
6.200
5,200
84
Kenosha
31,200
Klickitat
4,500
3,600
79
Kewaunee
4.800
Lewis
13,900
11,600
84
La Crosse
20.800
Lincoln
3,500
3,100
89
Lafayette
5,200
Mason
5,200
4,900
93
Langlade
5.500
Okanogan
7,600
6,300
83
Lincoln
6,500
Pacific
4,900
4,100
84
Manitowoc
22.000
Pend Oreille
2.100
1,800
85
♦Marathon
24,600
♦Pierce
96,900
91,700
95
Marinette
10.000
San Juan
900
800
88
Marquette
2.400
Skagit
16,400
14,500
88
♦Milwaukee
313.400
Skamania
1,700
1.400
84
Monroe
8.300
Snohomish
59,200
52,100
88
Oconto
7,100
♦Spokane
92,300
87,100
94
Oneida
6,800
Stevens
5,500
4,300
78
♦Outagamie
28.700
Thurston
18,900
18,100
96
Ozaukee
11.400
Wahkiakum
900
800
86
Pepin
2.000
Walla Walla
12.800
10,900
85
Pierce
6.500
Whatcom
23,600
20,700
88
Polk
7.600
Whitman
9,000
7,600
84
Portage
9,700
♦Yakima
45,200
39,300
87
Price
4,200
Total
935,100
851,800
91
Racine
43.400
Richland
4.700
WEST VIRGINIA
Rock
35,300
Barbour
3.800
2,800
73
Rusk
4.100
Berkeley
9,400
8,300
88
St. Croix
8.500
Boone
6.400
5,400
85
Sauk
10,600
Braxton
3.600
2,800
76
Sawyer
2,800
♦Brooke
7,900
7,100
90
Shawano
9.200
♦Cabell
32,800
29,700
91
Sheboygan
26.200
Calhoun
1.800
1,300
73
Taylor
4,700
Clay
2.800
2,200
78
Trempealeau
6.500
Doddridge
1.700
1,200
70
Vernon
7.300
1.800
4.200
8.400
3.000
33.100
3.000
2,100
5.600
10,200
7.200
9.600
3.500
58.100
15.100
5.300
12,700
6.300
14.800
600
19.800
1.500
11.400
6.500
4.000
4.700
2.200
3.700
13,200
3.900
29.600
4.100
18.600
4.300
4.900
5.700
19.800
21.400
8.700
1.900
299,800
7.100
6.000
6,000
26.800
10.400
1.700
5.900
6.700
8.800
3.500
41,300
4,000
31,800
3.200
7.900
8.600
2.300
7.900
23,600
4.100
5,600
6.200
74
89
84
85
95
75
77
89
84
81
85
80
90
83
85
93
86
86
76
91
76
88
83
87
84
90
85
89
80
95
86
90
82
88
88
90
87
87
81
96
86
85
88
94
91
85
90
89
90
82
95
85
90
79
92
81
82
86
90
88
86
85
10
State and
Total
TV Households
County
Households
Number
Percent
Vilas
2,700
2,000
74
Walworth
16,600
15,100
92
Washburn
3,000
2,400
79
Washington
13,600
12,000
88
Waukesha
46,600
43,300
96
Waupaca
10,300
8,900
87
Waushara
4,000
3,300
83
Winnebago
32,300
29,200
90
Wood
16.500
14,700
89
Total
1,160,700
1.054,600
91
WYOMING
Albany
6,100
5,000
82
State and
Total
TV Households
County
Households
Number
Percent
Big Horn
3,300
2,500
77
Campbell
1,900
1,300
68
Carbon
4,600
3,300
73
Converse
1,800
1,500
82
Crook
1,600
1,100
70
Fremont
7,900
6,300
79
Goshen
3,500
3,000
86
Hot Springs
2,100
1,700
83
Johnson
1,700
1,300
79
*Laramie
17,500
15,700
80
Lincoln
2,700
2.000
73
Natrona
14,500
12,400
86
Niobrara
1,200
1,000
84
State and
Total
TV Households
County
Households
Number
Percent
Park
5,300
4,200
78
Platte
2,200
1,500
69
Sheridan
6,900
4,700
80
Sublette
1.300
900
68
Sweetwater
6,200
4,100
78
Teton
900
700
81
Uinta
2,000
1,800
92
Washakie
2,400
2,000
85
Weston
2.500
2,100
83
Total
97,900
80,100
82
Erratum for Television Factbook No. 32.
Page 77 (U.S. Television Directory)
should read: “Data updated to April 1,
1961.”
11
This special supplement contains statistical projections updating the
ARB section of “TV Households by Regions, States and Counties” in
Television Factbook No. 32, Spring-Summer edition, pages 39-54.
The 1960 TV-household figures contained in that Factbook section are
based on more than 500,000 telephone interviews, including every
county in the United States. They have now been updated to Jan. 1,
1961 through the use of standard statistical procedures.
These new county-by-county figures reflect an estimated increase of
1,031,700 U.S. households and 1,866,020 U.S. TV households from Jan-
uary 1960 to January 1961.
Summary information from ARB’s TV Coverage Study as it appears
in the Factbook’s U.S. Station Directory section, pages 79-759, is
based on 1960 survey results. The circulation coverage percentages
and county groupings are unchanged by the updating of the figures.
Additional copies of Television Factbook No. 32 may be secured from
our Radnor business office at $12.50 per copy or $10 apiece for orders
of 5 or more.
12
WEEKLY
JULY 3, 196
Television Digest
J ^ PUBLICATIONS, INC. ML 5 1961 VOL. 17: No. 27
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
FCC'S LICENSE-FEE THINKING includes .4% levy on stations'
gross revenues plus application fees (pp. 1 & 5).
FCC INVOKES "SEEK-OUT-NEEDS" POLICY; turns down uncon-
tested N.J. FM applicant on programming-plans grounds (p. 1).
REVISED PROGRAM FORMS DUE FROM FCC— long for TV, short
for radio, including reinstated "composite week" (p. 2).
FM RULES & STANDARDS SHAKEUP proposed by FCC. Milage-
separation concept, similar to TV's, is in works (p. 5).
FORD DEFINES "PUBLIC INTEREST" as what broadcasters — not
FCC— say it is; warns licensees to study Commission's guides (p. 6).
AGENCY STUDIES ARE STARTED by new White House-sponsored
Administrative Conference, set up to cut redtape (p. 6).
Auxiliary
CATV SCORES POINT IN PROPERTY-RIGHTS FIGHT, winning
court decision on use of Salt Lake City signals (p. 2).
YEAR'S DELAY FOR HARTFORD PAY-TV START is sought by
RKO, which gives FCC a progress report (p. 3).
j Congress
FCC REFORM BILLS NEAR VOTE in Congress, following com-
mittee clearances of nearly-identical Commission-drafted proposals
by Sen. Pastore & Rep. Harris (p. 3).
DODD SETS REFORM DEADLINE of 6 months for TV to clean up
sex & crime in shows (p. 7).
Consumer Electronics
BIGGEST FM STEREO MARKET probably won't be ready until
fall, as 7 N.Y. stations indicate desire to "get it right" (p. 18).
SHAPE OF COLOR SETS becomes controversy as Motorola shows
developmental 23-in. 90-degree receiver and says it will wait (p. 19).
JAPANESE BATTERY TVs reach U.S. market. Sony's 8-in. direct-
view portable goes on sale in N.Y. (p. 19). Sony's prospects (p. 21).
GE'S FIRST STEREO RADIO, single-piece unit with speaker doors,
priced around $175. Lower-priced sets due this month (p. 20).
MOTOROLA SALES ahead of last year, Taylor predicts as new
lines are unveiled. Sales of 6.25 million TV's foreseen (p. 22).
Films
OUR FILM BOXSCORE FOR NEXT SEASON shows Revue with
twice as many network series as its closest rivals (p. 10).
Advertising
NETWORK TV IS THE ONLY ONE of nation's 6 major media to
show a billings gain for April 1961 over April 1960 (p. 13).
ETV
WNTA-TV N.Y. SALE is at last a contractual reality, after several
months of negotiation with an ETV group (p. 4). Dept. (p. 16).
Other Departments
NETWORKS (p. 8). FOREIGN (p. 12). PROGRAMMING (p. 12).
STATIONS (p. 15). PERSONALS (p. 17). TECHNOLOGY (p. 17).
FINANCE (p. 23).
FCC'S LICENSE-FEE THINKING: FCC Chmn. Minow asked Commission staff to come up with
ideas for charging licensees a fee (Vol. 17:22 pll), to carry out a Budget Bureau directive which in turn is seek-
ing to implement a Congressional resolution. Congress's intention was that govt, agencies become essen-
tially self-supporting, and FCC staff has devised a suggested fee schedule which would cover the full 1SG1
budget of $11,789,000 (excluding special uhf appropriation) plus $1,393,000 for estimated value of all FCC office
space — for total of $13,182,000.
Broadcasters would be required to pony up $5,991,671 of this — $5 million to come from a levy of .4%
on gross revenues of all stations (but not networks), balance to be derived from application fees. Theory
behind formula: Ability to pay.
Safety & special services would produce $3,902,536, common carrier $2,453,505, commercial operators
$542,689, ship inspections $291,599. (For more detail on recommendation, see p. 5.)
FCC INVOKES 'SEEK-OUT-NEEDS' POLICY: Remember the name "Suburban." It could
become celebrated in broadcast-regulation history. In a significant decision last week, FCC turned down the
FM application of Suburban Bcstrs., for Elizabeth, N.J., on the simple ground that it had done nothing to seek
out the programming needs of its proposed service area. This "seek out" concept is the touchstone of FCC's
new philosophy, as expressed in last year's policy statement (1960 Special Supplement No. 7) which the Com-
. mission is trying to implement with new program form (see p. 2).
Application was uncontested, and FCC traditionally grants such bids without reference to program-
ming plans if applicant otherwise has usual qualifications — financial, technical, etc. However, WNEW-FM
N.Y., which would suffer some interference from Elizabeth station, got Commission to insert a hearing issue "to
determine whether the program proposals . . . are designed to & would be expected to serve the needs of the
proposed service area."
2
JULY 3, 1961
Suburban counsel Edward Kenehan, former FCC Broadcast Bureau chief, kicked fiercely, asserting
Commission has no powers over programming— and even if it does, it certainly shouldn't apply this new policy
retroactively.
Suburban is expected to appeal, go all the way to Supreme Court on "freedom of speech" grounds if
it has to — or can.
FCC vote was 4-2, Comrs. Hyde & Cross dissenting. Ford absent, reversing examiner's recommenda-
tion to grant. "In essence," FCC said, "we are asked to grant an application prepared by individuals totally
without knowledge of the area they seek to serve. We feel that the public deserves something more in the
way of preparation for the responsibilities sought by applicant than was demonstrated on this record."
CATV SCORES POINT IN PROPERTY-RIGHTS FIGHT: CATV won a battle last week
but by no means won the war when San Francisco Federal District Court Judge W. T. Sweigert ruled that the
3 Salt Lake City stations (backed by NAB) have no rights infringed when their signals are distributed by
CATV system Cable Vision Inc., Twin Falls, Ida., and Idaho Microwave Inc. which feeds the system the signals.
Both sides found both comfort & disquiet in the decision, which is just one step in adjudication of whole issue.
National Community TV Assn, counsel E. Stratford Smith couldn't be reached for comment, but NAB
counsel Douglas Anello said he found helpful language in the ruling despite defeat.
Judge Sweigert discussed case primarily in light of 1918 U.S. Supreme Court decision, which held
that International News Service had unfairly lifted & sold AP news — and he decided that the INS situation
differed. Here's the core of his edict:
Defendants' antenna-service facility is simply a more expensive & elaborate application of the
antenna principle needed for all television reception. It does not otherwise differ from what the owners could
do for themselves.
"Nor does the fact that the owners are willing to pay for such a service facility change the essential
situation. The test for purposes of determining unfair competition is not whether defendants are paid for
their service or whether, as appears in this case, they expect to realize a profit. The true test is whether any
such profit is one which under the circumstances rightfully belongs to plaintiffs so as to make it a misappro-
priation by defendants.
"Let us assume for the purpose of discussion that the owners of home TV sets in Twin Falls chose to
form a non-profit cooperative to construct facilities identical with those planned by defendants. Certainly, the
owners could do collectively, through a non-profit co-operative, what each one of them could admittedly do for
himself. The Court does not believe that the mere profit-purpose of defendants' rendition of an identical service
to the owners would transform the operation into unfair competition with plaintiffs.
"It is true that in the International News Service case, the Court, speaking of the relationship between
the public. International News Service and Associated, said that, admitting the right of the purchaser of a
single newspaper to spread knowledge of its contents gratuitously for any legitimate purpose not unreason-
ably interfering with plaintiffs' right to make merchandise of it, the transmission of that news for commercial
use, in competition with complaint, would be a different matter."
Kicker in decision is this, in the conclusion: "Plaintiffs, upon further presentation, may make a case
for protection under copyright law, statutory or common law, with respect to any programs which they them-
selves creatively produce or for protection under the doctrine of unfair competition with respect to any exclu-
sive license arrangements which have heretofore been recognized as ground for invoking that doctrine."
As we understand it, if telecasters win in such "further presentation," they've got CATV right by the
antennas — for no cable operator can, as practical matter, sit with hand on switch, cutting in-&-out the station-
owned programs such as news, etc. Main arena of whole battle is still suit brought by United Artists against
CATV — this is a long way from decision.
REVISED PROGRAM FORMS DUE FROM FCC: Industry representatives persuaded FCC
that its proposed programming form was unwieldy & unclear (Vol. 17:20 pi 3) — so the Commission went back
to the drawing boards and is expected to come up with something more understandable, if not more palatable,
next week. (For full text of previous proposal, see Supplement No. 2, Feb. 27, 1961.)
Commission hashed over new proposal last week, and though nothing has been announced, it's
VOL. 17: No. 27
3
expected these changes will be considered this week, probably adopted and offered for industry comment:
(1) Two forms to be issued — long one for TV, short for radio.
(2) More detailed information to be required — more precise, more understandable, more readily
complied with.
(3) "Composite week" to be reinstated.
(4) New "selected week" — of applicants' own choosing — to be supplied.
(5) More detail on commercial operations required.
Chances are that new proposal will gamer FCC majority. Comrs. Hyde & Craven, in light of past
reservations about Commission's authority to seek programming data, are likely to dissent to at least part of
new forms.
FCC REFORM BILLS NEAR VOTE: Nearly-parallel Senate & House measures to streamline
FCC's complex procedures (Vol. 17:26 p4) were pushed into position last week for early floor votes.
Legislative substitutes for FCC reorganization plan proposed by President Kennedy & junked by
House were cleared June 29 by Senate Commerce Communications Subcommittee & House Commerce Com-
mittee. Both bills (S-2034 & HR-7856) may reach Senate & House floors this week.
FCC-drafted Senate bill must clear hurdle of full Commerce Committee headed by Sen. Magnuson
(D-Wash.) before it gets on Senate action calendar, but Subcommittee Chmn. Pastore (D-R.I.) expects no trouble
with measure he sponsors. Following quickie hearing June 28, Pastore did some minor pencil work on bill,
then won Subcommittee approval of it through informal telephone poll of members without bothering to call
them into formal session.
At the same time, House Committee put on burst of speed. While Pastore was holding Senate hearing,
House Commerce Chmn. Harris (D-Ark.) got his Regulatory Agencies Subcommittee to endorse HR-7856, which
he patterned after S-2034. House bill replaced earlier Harris reorganization measure (HR-7333), which was
out of line with FCC's own recommendations. Full House Commerce Committee went along with him next day.
Language of Senate & House bills is nearly identical now. Missing from Senate bill is House meas-
ure's provision that Commission may limit reviews of decisions by delegated panels to "issues of general
communications importance" in adjudicatory cases. But original Senate bill was brought into line with revised
House bill on another difference, Pastore accepting Harris language that delegated FCC authority may be
rescinded by "vote of a majority of the members of the Commission then holding office." As first written, Sen-
ate measure gave rescinding power to majority present for vote.
Senate hearing was routine & perfunctory except for one flare-up by Pastore while Federal Communi-
cations Bar Assn. Pres. Robert M. Booth Jr. was on stand. Booth said FCBA was all in favor of "objectives" of
Pastore bill, but had many suggestions for changes & refinement in legal terminology. "You agree with the
objectives, but so far you haven't agreed with a single line of the bill," Pastore commented caustically. He
also didn't buy suggestion by ex-FCBA Pres. Leonard H. Marks that FCC "administrator" be named to handle
uncontested cases. Lead-off witness FCC Chmn. Minow, flanked by all other members except Comr. Ford,
who was out of town on speech-making trip (see p. 6), repeated House Subcommittee testimony on legisla-
tion, was asked few questions.
President Kennedy's FTC reorganization plan survived Republican assaults on Senate floor mean-
while. Democrats who helped defeat SEC plan a week earlier rallied to turn back (47-31) resolution disapprov-
ing White House proposals for FTC, which goes into effect July 8. They then kept similar White House plan
for CAB intact by 37-33 vote. Leading Republican attack on FTC & CAB plans was Sen. Mundt (R-S.D.), who
taunted Democrats for rejecting FCC & SEC plans. He said all of White House reorganization schemes were
steps toward "decapitating Congress" & "glorifying govt, by decree." Rejection of FTC & CAB plans had
been recommended 5-4 by Senate's Govt. Operations Committee, Chmn. McClellan (D-Ark.) & Sen. Ervin (D-
N.C.) joining committee Republicans against White House.
YEAR'S DELAY FOR HARTFORD PAY-TV START: Insisting that theater exhibitors'
court appeal hasn't deterred it one whit, RKO General last week informed FCC that other matters force it to
ask that start of its Hartford pay-TV test be shifted from previous target of Aug. 23, 1961 to July 1, 1962.
4
JULY 3, 1961
RKO Phonevision Co. (name changed from Hartford Phonevision Co.) gave FCC a progress report to
buttress its request, asserting that things are shaping up well all along the line:
(1) New WHCT gen, mgr. & chief engineer have been hired.
(2) Zenith has partially completed manuals for installation, maintenance & repair of decoders and
for personnel operating control center (billings, etc.).
(3) 2,000 decoders have been ordered, delivery to come G months after Oct. 11. Station coding equip-
ment to be ready for installation by end of 1961.
(4) "Preliminary negotiations" have been held with movie producers and: "Subject to establishing &
correlating specific subscription playing dates with the release dates of specific film product, we feel assured
that adequate subscription program in this category will be available for the purposes of the trial."
(5) A survey of Broadway play producers indicates that there "will be sufficient program product."
(6) Many discussions have been conducted with educators, and programs will be available.
(7) Availability of operas, symphonies, etc, is being studied.
(8) Negotiations have been conducted "covering the availability of some of the world's great artists
in the classical & popular entertainment fields for concerts & similar types of 'one-man' shows of the class
associated with such places as Carnegie Hall & the Palace Theatre in N.Y. On the basis of the negotiations,
we feel assured that this type of talent & show will be available."
(9) A 4-week tour of Europe was made by RKO employe who contacted movie producers and "major
cultural attractions for which Europe is famous." RKO is now considering arrangements for such features.
(10) RKO is finalizing arrangements for studios, tape equipment, etc.
(11) Negotiations are under way with labor organizations; no "insurmountable difficulties" foreseen.
— —
(12) "One of the nation's largest radio & TV survey organizations" has been contacted for purpose
of conducting before-<5c-after viewing-habit surveys — and "several large advertising agencies" are interested in
joining this study.
RKO summarized: "On the basis of our program negotiations to date, we are assured that we will
be in a position to present to the Hartford public a firm & specific schedule of a reasonable number of com-
mitted programs covering the initial period of the trial before asking the first member of the Hartford public to
sign up as a subscriber without knowing what programs he may get for a reasonable period after the date of
his subscription & the commencement of the operation."
N.Y. GETS VHF ETV OUTLET: Long-delayed sale of WNTA-TV N.Y. (Vol. 17:8 p8 et seq.) to a
N.Y. ETV group was closed June 30, subject to FCC approval. The deal is significant on several counts:
(1) It will be first N.Y. VHF ETV channel. Actually, it probably will be the city's 2nd ETV outlet, since
municipally-owned radio WNYL plans Nov. 1 start for educational programming over WUHF, FCC's experi-
mental Ch. 31 station. (N.Y. Daily News' WPIX has been broadcasting a daytime schedule of classroom pro-
grams under contract to state Board of Regents.)
(2) Competitive stations & networks aided substantially in raising the $6.2 million purchase ante.
Each of the 3 networks contributed $500,000 and WOR-TV and WNEW-TV each gave $250,000 — with the bless-
ings of the Department of Justice, which waived usual antitrust rules.
(3) New outlet will be cultural showcase for ETV in the country's largest market. The station will
close down later this year for a 2-month period (while FCC weighs the deal), and is expected to reopen as
WNET-TV around Jan. 1. After that, it's expected to tap N.Y.'s potential as a cultural center (Lincoln Center
for the Performing Arts, local universities, Broadway, etc.).
(4) A N.Y.-based ETV national network is now a possibility, providing NET's group of 50-plus ETV
outlets with a N.Y. origination center in the manner of the 3 commercial networks.
Purchasing ETV group has a new name: Educational TV for the Metropolitan Area (ETMA). Its pres,
is Howard C. Sheperd, former chmn. & pres, of First National City Bank, and its vp (who signed the sales con-
tract with NTA Pres. Leonard Davis) is Devereux C. Josephs, former chmn. of N.Y. Life Insurance Co. John F.
VOL. 17: No. 27
5
While, NET pres., is ETMA secy.-treasurer. Howard Stark acted as station broker.
Most other ETV shows in N.Y. will continue, despite a full-time ETV rival, we were told. WCBS-TV
N.Y. will maintain its early morning "Sunrise Semester" & other local shows, and WNBC-TV will be the local
outlet for NBC-TV's "Continental Classroom." The N.Y. State Board of Regents TV shows carried by WPIX
(which did not contribute toward the purchase of WNTA-TV) may be shifted to the new ETV channel.
FM RULES 6t STANDARDS SHAKEUP: With FM's resurgence in last few years, FCC has
been fretting over its allocations & applications problems, fearfully watching it drift toward the AM hodge-
podge with its haggles over population counts and protected-contour nit-picking. Last week, Commission took
step toward treating FM like TV, with its delightfully simple mileage-separation — "go or no-go," in which a
channel assignment fits or doesn't.
Perhaps even more important than proposed technical changes was start of an "inquiry" feeling out
industry's thoughts about reducing or eliminating duplication of AM programs on commonly owned FM sta-
tions. Vast majority of stations employ straight duplication. The "duplication" phase of proceeding isn't a pro-
posed rule at this stage of game.
Also subject of "inquiry," not rule-making, were several technical matters — including signal ratios,
polarization (with eye to vertical auto antennas), directionalization, receiver characteristics.
Three classes of commercial stations and 2 educational were proposed. Commercial: (1) Class A,
maximum power & height 1 kw & 250 ft. (or equivalent), 25-mile protected service radius, 115-mile minimum
co-channel spacing. (2) Class B, 20 kw & 500 ft., 50-mile radius, 190-mile spacing. (3) Class C, 100 kw & 2,000
ft., 100-mile radius, 300-mile spacing. The educationals: Class D, 10 watts & 100 ft., 6-mile radius, 25-mile spac-
ing; Class E, "same as for maximum commercial station at the same location."
Commission is also concerned about "waste space" between assignments, is thinking about a form-
ula of "maximum spacing," i.e., locating stations at multiples of the minimum spacing so that new assignments
may be dropped in between existing stations.
There are no plans for shifting existing stations — and Commission hasn't said what it would do about
existing stations seeking changes in facilities.
Industry is concerned lest FCC freeze applications until it puts new rules & standards into effect.
Commission says nothing publicly about a freeze, but its's considered a distinct possibility — a partial freeze,
at least. Comments on proposal are due by Sept. 5.
The FCC
More about
LICENSE FEE RECOMMENDATIONS: Herewith are the
highlights of FCC’s staff suggestions on fees to be
levied on its licensees (see p. 1) :
(1) Broadcasting. In addition to placing a .4% levy
on station gross revenues, FCC would require TV appli-
cants for new stations or for assignments of licenses to
pay $600 when they file, AM & FM applicants $300. Trans-
lator— and all other — applicants would pay $30.
(2) Safety & special services. Applicants for amateur,
RACES and disaster radio service licenses, $5. For special
amateur call letters, $5. All other special radio services, $20.
(3) Common carrier. Telephone companies with
annual operating revenues over $250,000, .08% of annual
gross revenues from interstate & foreign services. Domes-
tic telegraph companies with revenues over $100,000, .1%
of gross revenues. International telegraph companies with
revenues over $100,000, .3% of gross.
(4) Ship inspections. Scaled from $200 to $75 per
vessel, depending on type.
(5) Commercial operators. Commercial operators’ ex-
aminations, $5. Commercial operator applications, $2.
Restricted permits, $2.
Uhf Exhibit Set: All-channel TV receivers, uhf con-
verters & translators and receiving antennas will he dem-
onstrated in a 2-week Washington equipment exhibit start-
ing July 15 in the lobby of the Commerce Dept. Bldg.,
co-sponsored by FCC & the Greater Washington Educa-
tional TV Assn. Comr. Lee has invited members of the
Assn, of Federal Communications Consulting Engineers
to help man the exhibit, which is intended to focus public
attention on GWETA programming proposals for its
newly-granted ETV Ch. 26 (Vol. 17:25 p9). Exhibitors will
include Zenith, Transvision, Jerrold, Admiral, Sylvania, GE,
Westinghouse, Blonder-Tongue, Entron.
FCC To Consider Vhf-to-Uhf Bill: FCC is expected to
give Congress its views shortly on Rep. Bray’s (R-Ind.)
bill (HR-5570) which would prohibit the Commission from
shifting any vhf station to uhf unless all vhfs are shifted
(Vol. 17:13 pl5). The Commission undoubtedly will oppose
the measure on the grounds that it would thwart selective
deintermixture.
FCC Field Force’s 50th: FCC marked the golden
anniversary of its radio monitoring & field enforcement arm
with a resolution noting that one William D. Terrell was
appointed as a “Wireless Ship Inspector” on July 1, 1911.
It extended its “sincerest thanks, congratulations and best
wishes to all members of the Field Engineering & Monitor-
ing Bureau and its predecessors.”
6
JULY 3, 1961
FORD DEFINES ‘PUBLIC INTEREST’: FCC Comr. Ford set
out last week, in a brace of Seattle speeches, to explain
what the Communications Act & the Commission mean
by the “inherently complex” term “public interest.” He
came up with this: It isn’t what FCC says it is, but
what the broadcaster says it is — with qualifications.
In an address to the Washington State Assn, of Bcstrs.,
Ford said that the best clues to the meaning of the term
are in FCC’s 1960 Program Policy Statement: “It recog-
nizes that in providing service to his community, the public
interest is what the licensee says it is; provided — and this
is the key — provided that his judgment is the result of a
reasonable & bona fide effort to ascertain the program in-
terests & needs of the area he is licensed to serve.”
In another June 28 talk — this time to the Advertising
Assn, of the West — Ford explored public-interest aspects
of broadcast commercials. He said he would no sooner
attempt to evaluate good commercials than good program-
ming, but that “personal discipline” by broadcasters is
needed. “Certain practices in both areas are in disrepute,”
Ford said, urging the industry to watch its good-conduct
codes “as a means of preserving as much self-regulation
as possible.”
“Those who long for a definitive statement of the term
are seeking to simplify something which is inherently com-
plex,” Ford told the broadcasters. “Yet if they are willing
to look, I think they will find that in all of the major areas
which the Congress & the courts have acknowledged as
representing components of the public interest, there exist
rules, policy statements and decisions by the Commission
which serve to refine the legislative & judicial determina-
tions and give substance to the bare language of the statute.”
FCC Not ‘Academy of Fine Arts’
He added: “I think everyone would regard it as in-
tolerable if the Commission were to find in the public inter-
est the vicious personal attacks & abuse which character-
ized the so-called ‘programming’ of one broadcast licensee
in the early days of radio . . .
“On the other hand, the Commission is not an academy
of fine arts and no one on the Commission, I am sure, re-
gards himself as a cultural arbiter for the nation. We have
neither the power nor the desire to impose personal tastes
& preferences on broadcasters or on the American people.
“It is neither legally nor humanly possible for an
agency such as ours single-handedly to raise the quality
of what we listen to & see on our radio & TV sets. The
Commission is determined, however, to do its part.”
Ford told the admen that last year’s Commission Pro-
gram Policy Manifesto is “equally applicable” to commer-
cials. “Our concern,” he said, “rests with the creation of a
proper relationship between service to the public with pro-
gram material which informs & entertains, and a portion
of the air time for commercial copy which furnishes the
financial support for the service.”
He said he couldn’t agree more with “the concept that
show business must be left free & unshackled or its crea-
tiveness will be destroyed.” But Ford added this warning:
“Without the personal discipline that must accompany free-
dom in this respect . . . restrictive [govt.] measurements
will undoubtedly follow.”
Citing one FCC-noted instance in which a station used
60% — 36 minutes in an hour — of its air time for commer-
cials, Ford said: “The imbalance present in many broad-
cast operations at the present time between minutes de-
voted to advertising copy & program material should be
cause for grave concern not only in your [advertising] pro-
fession but to broadcasters generally.”
AGENCY STUDIES STARTED: Participants in the new.
Administrative Conference of the U.S. (Vol. 17 :26
pl3) were told last week by Attorney General Robert
F. Kennedy to get going fast on their advisory job of
finding ways to cut delays in procedures of FCC &
other regulatory agencies.
Addressing the first plenary session of the White
House-sponsored study group of agency officials, practicing
lawyers and law-school professors, Kennedy said it should
be a working organization “in which the members take off
their coats, roll up their sleeves and get on with a job too
long delayed.”
President Kennedy is “vitally interested” in the
Conference’s work and looks to it for specific recommenda-
tions— by Dec. 31, 1962 — for methods of slicing through
administrative red tape, his brother said. White House
advisor James M. Landis seconded Kennedy’s speech. Chief
Justice Earl Warren, another scheduled speaker, was unable
to appear.
As a starter, Conference Chmn. Judge E. Barrett
Prettyman, who also heads the group’s plan-making
Council, named members of 9 working committees — on
personnel, internal organization & procedure, rule-making,
licensing, compliance & enforcement, claims adjudication,
statistics & reports, information & education and judicial
review.
FCC Comr. Hyde was designated chmn. of the compli-
ance committee, on which the Council will be represented
by Nathaniel L. Nathanson of the Northwestern U. Law
School. FCC gen. counsel Max D. Paglin, vice chmn. of the
Conference, will be Council liaison man on the licensing
committee headed by CAB member Whitney Gilliland.
Washington communications lawyer John D. Lane was
named to the judicial review committee.
Other committee leaders include: personnel, E. S.
Redford (U. of Tex.); internal organization, David Ferber
(SEC); rule-making, Robert W. Ginnane (ICC); claims,
Cyrus R. Vance (Defense Dept.); statistics, Charles W.
Buey (Agriculture Dept.); information, James H. Hender-
son (FTC).
The Council will meet in Washington Sept. 19 for
reports on committee progress. Judge Prettyman called
the next meeting of the Conference itself for Dec. 5.
When filled out, the membership of the Conference will
total 86, but it got under way with 72, including spokesmen
for 41 federal agencies. An FCC representative in addition
to Hyde & Paglin is John F. Cushman, a lawyer in Paglin’s
litigation division.
Reversal on Moline Ch. 8: FCC has told its staff to
come up with a decision finally granting Ch. 8, Moline, to
Moline TV Corp., denying Community Telecasting, Tele-
Views News, Midland Bcstg. and Illiway TV. Last year
(Vol. 16:18 pl4), FCC examiner Charles J. Frederick
recommended a grant to Community Telecasting. Moline
TV is headed by Frank Schreiber, ex-mgr. of WGN-TV.
FCC-Industry “Plugola” Conference: A “clarification”
meeting was conducted at the Commission last week on
FCC’s proposal to cover the broadcast of promotional ma-
terial that boosts products & services in which licensees
are financially interested (Vol. 17:20 pl3). Commission
staff members discussed problems with CBS’s Leon Brooks,
NBC’s Howard Monderer, ABC’s Mortimer Weinbach and
NAB’s Douglas Anello. The industry group, under NAB’s
aegis, will be given several weeks to come up with sug-
gestions for improved language.
VOL. 17: No. 27
7
Status of WINS & WMGM : After long investigation of
payola problems, FCC has ordered its staff to prepare a
document setting for hearing the renewal of radio WINS
N.Y. This would put a damper, temporarily at least, on the
proposed sale for $10 million to Storer Bcstg. Co. (Vol.
16:31 p9). Storer has a deal to sell its WWVA Wheeling
for $1.3 million, contingent on the WINS sale (Vol. 16:39
pll). It’s understood that the Commission has no objec-
tions to the WWVA transfer. The other pending big N.Y.
radio sale, WMGM to Crowell-Collier Bcstg. for $10,950,000
(Vol. 16:50 pl2), was considered by the FCC last week, and
it is understood to be deadlocked at the moment — 3 for
approval, 3 for a heai’ing, Chmn. Newton Minow abstain-
ing. Minow may be forced to vote to break the tie.
The WMGM deal hinges on Crowell-Collier’s qualifications
in light of its operations of WDWB St. Paul, KEWB Oak-
land & KFWB Los Angeles. FCC charges it with engineer-
ing violations and “alarming” & “vulgar” programming
(Vol. 17:18 p6). Since Crowell-Collier seeks to buy WGMS
Washington from RKO, these issues have been placed into
the massive NBC-RKO transfer package.
FCC Checks Stations’ Translators: To keep regular
stations from extending their service areas through the
use of vhf translators, FCC has issued proposed rule mak-
ing, as expected (Vol. 17:21 p9), to provide: “That a vhf
translator will not be granted to a TV station, or a TV
station financially interested in a vhf translator applica-
tion, unless the translator would fill in an unserved area
within the TV station’s Grade B contour, and neither dupli-
cate any part of the network service of another TV sta-
tion serving the proposed translator area with a Grade B
signal or better, nor serve any community which has a
TV channel allocation on which a TV station grant has been
made or a construction permit issued.” The Commission
said, however, that its proposal would allow exceptions —
extensions of service via translators — to areas getting no
other service. But such translators will be subject to can-
cellation on 60-days’ notice if local situations change to
make the grants violative of the rules. Comments are
due by Sept. 5.
FCC Delegates Chores: Continuing a policy of trying
to rid itself of housekeeping chores, FCC has delegated to
its Broadcast Bureau chief (Kenneth Cox) the authority to:
“(1) Act upon applications for broadcast facilities (includ-
ing modifications, renewals and transfers) where such
applications comply fully with the Communications Act,
Commission’s rules, policies and standards, are not mutually
exclusive and concerning which no petition to deny or other
substantial application has been filed. (2) Designate for
hearing mutually exclusive applications. (3) Extend time
for replies to correspondence.”
FCC Documents Contract: Cooper-Trent Inc., 1130
19th St. NW, Washington, has replaced The Goetz Co. as
FCC’s contractor for the duplication of its records — such as
AM directional antenna patterns — for sale to the general
public. The new contractor will also maintain a master file
of microwave authorizations, will sell duplicates. The
Seabrooke Print Co., 514 10th St. NW, was given a contract
for the duplication & sale of non-govt, frequency lists.
Ward & Paul Inc., 1760 Pennsylvania Ave., again will sup-
ply stenographic reports of FCC hearings.
San Angelo TV Proposed: Grant of Ch. 3, San Angelo,
Tex. to Abilene Radio & TV Co. has been recommended by
FCC examiner Elizabeth C. Smith following the with-
drawal of competitor E. C. Gunter.
Congress
Dodd Sets Reform Deadline: If TV networks don’t act
within 6 months to take some of the sex, crime and violence
out of their programs, Chmn. Dodd of the Senate Judiciary
Juvenile Delinquency Subcommittee will press for legis-
lation to put them under govt, curbs.
This ultimatum was delivered June 29 by Dodd on CBS
Radio’s Capitol Cloakroom when he was questioned by the
network’s George Herman about results of Subcommittee
hearings on TV’s impact on children (Vol. 17:25 p7).
Dodd said, however, that he looked to TV to reform
itself •ef ore the year is out. “I hope that the industry will
clean its own house,” he told Nancy Hanschman, an-
other CBS News interviewer on the show. “I am encouraged
to believe that it will.”
He added: “If it doesn’t do so, there will be a great
demand from the public that it be done by govt, and I hope
this isn’t necessary.” Dodd expects to gather more am-
munition against network programs when his Subcom-
mittee resumes its TV hearings— probably in mid- July.
Dodd told the Senate meanwhile that he had won one
programming point in another broadcasting area — the
Voice of America. He wrote USIA dir. Edward R. Murrow
that it would be a good idea if VO A pi'ograms were to be
opened with quotes from the Declaration of Independence,
followed by an announcer with “a strong, dramatic voice”
saying: “This is what America stands for — for her own
people & for all men everywhere.”
USIA’s broadcasting-service dir. Henry Loomis replied
that Dodd’s suggestion “has much merit and is one which
we will implement to the widest degree possible consonant
with the nature of individual programs.”
Super Agency Proposed: Establishment of an over-all
Office of Federal Administrative Practice to ride herd on
federal regulatory agencies such as FCC is proposed in a
bill (S-2189) by Sen. Keating (R-N.Y.). The measure also
would set up a Hearing Commissioner Corps in which
examiners would have to meet “standard qualifications.”
Keating said that his bill — substituting for White House &
Congressional reorganization plans for the agencies (see
p3) — would provide “really constnictive & thoughtful
action on the multitude of pi’oblems in this field.” Similar
legislative proposals at past sessions of Congress have
been unsuccessful.
Anti-Sabotage Law Pushed: The Senate has approved
a bill (S-1990), setting $10,000 fines & 10-year prison sen-
tences for vandals who damage private communications
equipment, which may be used by military or civil defense
authorities. The legislation — inspired by recent sabotage
of microwave towers in Utah & Nevada — is similar to an
anti-sabotage measure cleared earlier by the House Judici-
ary Committee (Vol. 17:26 pl4).
Daytimers’ Petition Filed: Bypassing FCC, the Dela-
ware State Legislature has sent a petition to Congress &
the White House asking them to do something to increase
broadcasting hours of daytime radio stations. The legisla-
ture said that under present rules downstate listeners get
little nighttime radio service.
Billboard “Bonus” Approved: Opponents of billboard
advertising along federally-supported highways have won
their argument in a Senate-House conference on $11.4-
billion road legislation (Vol. 17:25 p7). The conferees have
agreed to a 2-year extension (from July 1) of bonus pay-
ments to those states which curb highway advertising.
8
JULY 3, 1961
Networks
NETWORK PROBE, ROUND 2: Much of the vituperation,
artistic bitterness and art-for-art’s-sake which charac-
terized the first week’s testimony in FCC’s N.Y. net-
work-control program hearings (Vol. 17 :26 p5) was
absent as the probe went into its 2nd week. (It closed
after the morning session, June 29th.) Possibly the
shift was due, as much as anything else, to the fact that
several of the earlier witnesses were inactive in TV
writing & production while the later crop were nearly
all gainfully employed in netwoi'k TV for the 1961-62
season. Producer Fred Coe, frequently hailed by
writers & producers during the hearing’s opening days
as the grand champion of controversial live drama, and
George Schaefer, producer of the “Macbeth” adaptation
for Hallmark, were measured in their criticism of net-
works and even sided with agencies & advertisers in
defending controls.
There were even hints that some of the earlier hearing
witnesses may have stepped off the deep end of their criti-
cism. Said veteran producer-host Robert Montgomery
June 29: “I am overcome with admiration for the witnesses
who have come down here & had the courage to express
adverse opinions . . . They have taken their livelihoods in
their hands.” Reported N.Y. Post TV editor Bob Williams
2 days earlier: “The word is being passed around the TV
industry that hard times may lie ahead for outspoken wit-
nesses ... A number of witnesses privately conceded mis-
givings about appearing and said they insisted on sub-
poenas.”
The more outspoken anti-network witnesses could take
some comfort from FCC counsel Ashbrook P. Bryant’s
closing remarks: “The Commission is confident that testi-
mony given here will not be made the basis for any actions
which would adversely affect the professional careers or
future activities of these witnesses . . . retaliatory action
would hardly comport with the responsibilities assumed by
the Commission licensees.”
Networks Decline Invitation to Reply
An FCC invitation to network heads to answer re-
marks aimed against them was refused. Unwilling to ap-
pear as “defense witnesses,” network officials chose to hold
their fire until the hearings resume in Washington.
Some witnesses maintained that ratings often pro-
vided a useful guide to mass-audience program taste and
predicted that the much-bemoaned trend to action-adventure
filmed melodramas would probably end of its own accord.
There were even several suggestions for improving the TV
medium, and a strong indication that public-affairs pro-
ducers have it made, so far as sponsor & network interfer-
ence in programming is concerned. Highlights:
Fred Coe, veteran producer closely associated with TV’s
“Golden Age,” threw cold water on all “the whoop-de-do &
hoop-la” about sponsor interference. He had encountered
“no creative interference” from advertisers or networks in
any of his shows. But, he added, “as TV is set up now, the
sponsor has every right to object to anything he wants to
. . . He’s footing the bill 100%.” Commenting on the touch-
stone of the hearing — diversity & balance — Coe said,
“there’s a large minority of viewers who are not being
served adequately today.”
Ralph Nelson, producer-director, disagreed strongly
with Coe, saying any sponsor voice in programming con-
tent is “a basic corruption of the stated principles of broad-
casting.” He quoted an ABC-TV West Coast programming
vp’s attitude toward shows like Hawaiian Eye as typical
of network philosophy: “We know they’re trash, but they’re
cheap, and after sufficient exposure the public gets used to
them.”
John Secondari, Fred W. Friendly and Irving Gitlin,
veteran producers of public-affairs shows for, respectively,
ABC, CBS and NBC, gave a word picture of a TV utopia
with which most producers in other show categories appear
to be unfamiliar. In the documentary & public-affairs fields,
all 3 said, there was great creative freedom (within bud-
getary limitations), little or no sponsor interference, and
growing audiences. Should networks keep a tight control
in this area ? “The network is obligated to hold the rights
& responsibilities of editorial policy,” said CBS’s Friendly.
The ABC & NBC producers concurred, although Secondari
admitted that ABC had bought “some” documentaries out-
side its own shop which “fulfilled all requirements of ABC.”
Albert McCleery, producer for CBS-TV, attacked
today’s TV on a number of scores, including the lack of
“grass-roots activity,” and “the tyranny of the child, which
dominates from 3-9 p.m.” But most of his fire was aimed
at the “committee system” which dictates Hollywood pro-
duction and leaves “a large gray area of responsibility.”
Pointing to ex-network men like Hubbell Robinson and Syl-
vester (Pat) Weaver, McCleery said: “We used to have key
network executives who had a definite philosophy of pro-
gramming. Now its a ‘they’ operation, with a tendency to
follow, which is regrettable.”
Brodkin: “The Problem Is Small Men"
Herbert Brodkin, another veteran of N.Y. drama pro-
duction, also gave a verbal back-pat to men like Robinson,
Weaver and Tom McAvity, but his attitude toward adver-
tisers, particularly Goodyear, was less amicable. “When
we were doing the Alcoa-Goodyear hour, we did the softer
plays for Goodyear . . . the kind of play that dealt vigor-
ously with the world around us was frowned upon.” He
praised network public-affairs shows as “the darling of the
industry,” and hoped their courage & daring would extend
to drama. “The problem is that many small men in TV are
afraid to do the down-beat, hard-hitting things in live
drama . . . This hearing may allay their fears.”
George Schaefer, producer of drama specials for the
Hallmark series, also saw a “not particularly bright” out-
look for original drama, but cited the 1960-61 contest staged
by Hallmark — because of which “a great deal of steam was
generated behind the idea of original writing this season.”
Schaefer praised his greeting-card sponsor; “interference
doesn’t exist,” he said.
Robert Montgomery, last week’s most outspoken critic
of current network procedures & programming, charged
network creation of a “built-in sellers market.” When pro-
gram content & distribution are controlled by one group, it
leads to “tremendous power,” he said, reminding FCC that
in both theaters & radio, production-distribution monopolies
had been broken up by the government. Network heads
must be “willing to assume their obligation to the public,
not merely show stockholders dollars & cents results.” Toll
TV might be a solution, Montgomery suggested, challeng-
ing FCC to allow more “broad experimentation” in that
area, but speculating that one reason pay TV “can’t get
off the ground” might be network lobbies in Washington.
Perry Como took the same soft line as Ed Sullivan a
week earlier. “It’s time we quit kicking the medium
around,” he said. “Most of those who’ve testified at this
hearing are either not working in TV or have just finished.”
Asked about any network interference in his show, Como
VOL. 17: No. 27
9
said he had the “final decision” because NBC (and spon-
sors) “respect me and know I’m the boss.” Questioned
about his position with Roncom Productions, Como seemed
puzzled and turned to his lawyer. “I either own it or I’m
president, whichever you prefer,” he said finally.
Irving Mansfield, pres., Impa Productions, predicted
“the same sameness in network programming will be a lit-
tle worse next season . . . Programs that used to bore you
for 30-min. will bore you for an hour.” The entire respon-
sibility lies with the networks, “who fight among them-
selves to be bigger than each other.” But at least part of
the problem was inherent in the medium itself, according
to Mansfield: “We devour playwrights & directors. Because
the important thing in TV is the deadline, it can never be
an art form. Good writers would rather live in a big house
in Beverly Hills where they’re not rushed by the clock.”
H. William Fitelson, gen. mgr.. The Theatre Guild,
favored network programming for the entire public, not its
largest segment, and cited significant network domination.
Fitelson offered 3 proposals: (1) The creation of a national
govt, network to telecast non-sponsored programs. (2) The
divorce, by judicial decree, of the network from its financial
interest in all programs other than news & public-affairs
shows. (“If the network had no vested interest in programs
and were able to select them on the open market, they
would choose better quality programs,” he said.) (3) “Full
disclosure” of the names of all industry stockholders.
Garry Moore, host of his own weekly variety show on
CBS-TV, admitted that live adult-appeal drama had been
largely sacrificed for “a new load of shoot-’em-ups” in the
coming season. But Moore also said that TV “tends to run
in crests & cycles,” and that the current trends in TV pro-
gramming are “coming to the end.” He had not, he said,
had any trouble with the major talent agencies in booking
talent for his shows, and was not opposed to the dual role
of MCA et al. as packagers & talent representatives.
Other Views on Sponsor Control
Dave Garroway, host of NBC-TV’s Today show, testi-
fied that “on no occasion, in the 9 years of my show, has
any sponsor attempted to interfere in subject matter, and
at no time has NBC asked me to restrain my remarks or
attempted to reprimand me in any way.”
Audrey Gellen, associate producer of Talent Associates,
gave a backstage glimpse of what the proponents of un-
tried, original drama are up against. “I had an auto spon-
sor recently who wanted me to break a 30-min. drama show
into 3 acts & a teaser,” she said. Another sponsor, she re-
lated, startled her by asking her to “liven up” the opening
of Melville’s “Billy Budd” (in which a crew member falls
to his death from the rigging of a British ship). Talent
Associates’ reputation for doing adaptations of old movies,
she insisted, was more because of sponsor pressure than by
creative choice. Off the witness stand, Miss Gellen was
later quoted as saying: “Du Pont was a great sponsor. They
gave you trouble, but they listened to reason.”
Sylvester L. (Pat) Weaver, McCann-Erickson Corp.
(International) chmn. & gen. mgr. and one-time NBC-TV
pres., was the hearing’s final witness. “The networks must
find a way to nourish programming within the framework
of an advertising-based system,” said Weaver. He criticized
those who referred to the sponsor as the “heavy” in program
control. While sponsors may have been able to hold a tight
control on airtime in radio days, they are “no longer able
to do so” in TV. Weaver also needled networks for having
relinquished so much program creation to major Hollywood
studios where executives “all think alike,” resulting in a
flood of B-picture-type TV shows.
Canadian Broadcasting Probe: Action to pare down
CBC’s power and to determine whether the govt, can
control wired TV systems highlight the recommendations
made last week by Canada’s Parliamentary Committee on
Broadcasting. The major proposals:
(1) That the Supreme Court be asked to decide
whether Parliament has constitutional authority to legislate
control of wired pay-TV & CATV systems. The Court will
be asked to determine whether wired TV is “broadcasting”
and, if so, whether the government can legislate control
through the Board of Broadcast Governors.
(2) That a study of political broadcasting be made by
the Parliamentary Committee on Privileges & Elections,
emphasizing proposals to ban all paid political broadcasting,
to give all candidates & parties free time on TV & radio
at taxpayers’ expense, or as a public-service requirement of
station operators.
(3) That the CBC’s Board of Directors be increased
from 11 to 15 members to give greater representation to
the French-language areas, and that no executive officer or
employe of CBC be permitted to serve on the board. CBC
Pres. Alphonse Ouimet and vp W. E. S. Bridges are cur-
rently directors. The recommendation, if adopted, would
have the effect of removing management from participation
in policy-making.
(4) That CBC be included within the definition of
“licensee,” placing it in the same category as private sta-
tions & networks. This move would serve to eliminate the
taxpayer-financed CBC from its preferred position.
(5) That networks be deprived of the right to prevent
affiliates from carrying programs of competing networks.
This change would permit BBG to grant a station the right
to carry program series aired by a competing network
provided it did not violate the station’s affiliation contract.
(6) That Canadian-citizenship requirements for control
of stations or networks be tightened by limiting control
to Canadian citizens “ordinarily resident in Canada.”
Philco Wins Round : The Court of Appeals has ordered
FCC to hold hearings on Philco’s long-standing protest
against renewal of NBC’s WRCV-TV (Ch. 3) Philadelphia.
Philco charged that the network’s parent RCA is headed
on a “consistent course towards monopoly” (Vol. 16:40 plO).
The Commission had dismissed Philco’s protest after oral
argument, but no hearing, contending that most antitrust
troubles of RCA were ancient history. In a decision written
by Circuit Judge Henry W. Edgerton, the Court held other-
wise: “We think it was error to divorce the alleged back-
ground from Philco’s allegations of current monopolistic
& other improper conduct.” The Court also scored the Com-
mission for failure “to consider Philco’s charges that NBC
gave preferential publicity to RCA.” Under terms of the
Court’s order, FCC may combine the required Philco pro-
ceedings with other hearings involving WRCV-TV’s license.
Philco has applied for WRCV-TV’s Ch. 3, is due for a
hearing.
Japanese Investment for ABC: As the latest step in
its growing program of overseas station investment and/or
affiliation, ABC International is completing minority-invest-
ment arrangements with 2 Japanese TV stations. The first
is JOAB-TV Tokyo’s Nippon ETV (NET) and the 2nd,
JOOR-TV Osaka, is owned by the Mainichi newspaper inter-
ests. Negotiations for the ABC investment have been con-
ducted in Japan by the network’s news & public-affairs vp,
James Hagerty. Investment by foreign broadcasters in
Japanese TV is limited to a 10% ownership.
10
Film & Tape
JULY 3, 1961
NETWORK SALES ACTIVITY
ABC-TV
American Bandstand, Mon.-Fri., 4-5:30 p.m., eff. Sept. 5.
Colgate-Palmolive (Ted Bates)
Maverick, Sun. 6:30-7:30 p.m., part. eff. fall.
Coming Glass (N. W. Ayer)
CBS -TV
Eyewitness, Fri. 10 :30-ll p.m., part. eff. fall.
Avierican Cyanamid (EWR&R)
NBC-TV
All-Star Scouting Report, July 11, 3:30-3:45 p.m.; July 31,
2:30-2:45 p.m., full sponsorship.
General Mills (Knox Reeves)
Bonanza, Sun. 9-10 p.m., full sponsorship eff. fall.
Chevrolet div. General Motors (C-E)
NBC-TV
Thriller, Mon. 10-11 p.m.; Laramie, Tue. 7:30-8:30 p.m.;
The Dick Powell Show, Tues. 9-10 p.m.; Out-
laws, Thu. 7:30-8:30 p.m.; Robert Taylor—
The Detectives, Fri. 8:30-9:30 p.m., part. eff.
Sept.
Pillsbury (Campbell-Mithun)
Daytime Programming, Sat. a.m., part. eff. Oct.
Perkins div. of General Foods (Foote, Cone
& Belding)
■
Hagerty’s Clearance Threat: ABC News & Public Af-
fairs vp James Hagerty has reportedly threatened to quit
— unless more affiliates get on the clearance bandwagon for
News Final, the 11-11:15 p.m. network newscast now on
o&o WABC-TV N.Y. and affiliate WMAL-TV Washington.
The ultimatum was delivered June 20 on a closed-circuit
telecast to affiliates. As the line-up now stands, only some
20 stations have indicated they would surrender the choice
11 p.m. local news period to the network. Hagerty hopes to
boost the clearance total to at least 60, and thus have a
line-up large enough to attract a national advertiser.
Sunoco now sponsors the newscast in the N.Y. & Washing-
ton markets.
New-Type Cameras for ABC-TV : RCA’s largest single
order for TV cameras has come from ABC-TV, the network
having ordered 18 of the new 4y2-in. image orthicon units.
ABC engineering vp Frank Marx said ABC-TV would be
first network to use the new camera. The 18 will be equally
divided between N.Y. & Hollywood. Marx also reported that
ABC is accelerating the replacement of its tube equipment
with solid-state devices, has “ceased purchasing tube equip-
ment of any type” and “soon” will have a “completely
transistorized broadcasting system.”
Option Time Back to FCC: The Court of Appeals has
remanded the network-option time case to FCC, as expected.
The Commission had requested the remand and networks
& affiliates, which had been contesting the FCC decision,
acquiesced in the return of the case (Vol. 17:19 p2). Pre-
sumably, the Commission will now go ahead with its plan
to seek industry comments on whether option time is in
the public interest.
CBS Spot Sales Changes Its Name: CBS-TV Spot
Sales (which represents the 5 CBS-TV o&o’s) changes its
name this week (effective July 3) to CBS-TV Stations
National Sales. Vp & gen. mgr. Bruce R. Bryant said he
expected the change to “classify our function — the selling
of TV advertising to national accounts.”
OUR FILM BOXSCORE AGAIN: Revue Studios has greatly
improved its lead in our newest boxscore of Holly-
wood’s TV-film companies. Now that the schedules are
firmed up for the fall, Revue, the boxscore shows, will
be producing 16 network shows next season, as against
8 for the runners-up — Screen Gems and Warner Bros.
Last season’s boxscore (Vol. 17:13 plO) had Revue
(with 14) narrowly leading Four Star Television with 12.
Warner Bros, ran third with 9. The hectic spring season of
buying new series & discarding old ones has not been good
for Four Star, Desilu and Ziv-UA. But, as we predicted in
our earlier boxscore, MGM-TV and 20th Century-Fox TV
have hit production records. A newcomer in the list of top
network program suppliers is Marterto Productions, owned
by Danny Thomas, Sheldon Leonard and Louis Edelman,
which has 5 network series for next season.
The record shows that Four Star dropped from 12 to
5 series; Warner Bros., 9 to 8; Desilu Productions, 4 to 1,
and Ziv-UA, from 4 to a gloomy zero. Ziv-UA is thus the
only major supplier which is now completely out of the
network picture for next season. And Desilu’s drop to one
series takes it down to its lowest network production output
since the 1957-58 season.
TV-FILM BOXSCORE
The leading Hollywood TV-film production companies ranked in
order of the number of series each supplies to the networks.
1961-62 1960-61
Revue Studios 16 14
Screen Gems 8 7
Warner Bros 8 9
CBS-TV 7 6
Four Star Television 5 12
Marterto Productions 5 3
20th Century-Fox TV 5 3
MGM-TV 4 3
NBC-TV 2 3
Desilu Productions 1 4
How to Save Pilot Costs: Some major movie studios in TV
are recouping costs of their pilots by releasing them as
theatrical movies.
Screen Gems’ 60-min. pilot, The Insider, starring David
Janssen, could not find a buyer last spring. Instead of
taking a loss on its investment, Columbia Pictures — SG’s
parent company — plans to release Insider to theaters. At
MGM, 2 segments of Cain’s Hundred — a show which did
sell — are being linked together to be shown in European
theaters as a movie titled “Crime of Commitment.”
The device is a distinct advantage for the majors in
TV, giving them an edge over the independents, who have
no such opportunity to recoup.
Seek a ‘Less Conventional’ Screen Gems: Screen Gems
executives, at their recent program meeting in Phoenix,
decided that they would aim at “less conventional” pro-
gramming for 1962-63. It was pointed out that the com-
pany’s successful Flintstones had been a departure in
programming when introduced, and there was much dis-
cussion about innovation rather than imitation.
Company executives told us that although contracts
have not been firmed on most projects, Screen Gems’ agenda
contains a documentary series on psychiatry, anthologies; a
contemporary action show and comedies.
VOL. 17: No. 27
11
HOLLYWOOD ROUNDUP
Storer to Make TV Films? That’s what a tradepaper
quoted Storer Bcstg. Co. Pres. George B. Storer Jr. as
saying. But Storer told us such a step is not imminent. He
added that while SBC had been exploring the possibility
since being in TV, actual production “could be a year, 5
years or 10 years away ... I don’t know when it will be.
I hope we’re closer to it than we were when we began
thinking about it years ago.” Production could be tape or
live, added Storer.
MCA Loses Court Appeal: D.C. Court of Appeals
ruled for FCC last week and threw out the appeal of MCA
& its vp Taft Schreiber. The. Commission had cited them
for contempt — for refusing to testify publicly during net-
work-study hearings in Hollywood. The next move is
uncertain. MCA may try other courts; FCC may ask Justice
Dept, to proceed with criminal charges, etc.
QM Productions will use a new lightweight portable
magnetic soundfilm recorder, weighing 51 pounds, on its
series, The New Breed. The recorder was developed by
Gordon Sawyer of the Goldwyn sound dept.
Cambria Studio, producers of Clutch Cargo, have com-
pleted the pilot of their latest animated strip, Space Angel.
Produced in color and portrayed in “a realistic illustrative
art style,” the series will be ready for January, 1962 release.
Screen Gems has placed into production for next
season Dennis the Menace, starring Jay North, and
Shannon, starring George Nader. Winston O’Keefe is
producer of Dennis and Jerry Briskin of Shannon.
Four Star Television’s 60-min. The Corrupters, starring
Stephen McNally & Robert Harland, has gone into produc-
tion at Republic for next season.
Warner Bros, has l’esumed filming its Room for One
More series, starring Andrew Duggan & Peggy McCay, and
produced by Ed Jurist.
20th Century-Fox TV has signed 12 directors for its
Bus Stop, Follow the Sun and Adventures in Paradise.
Producer Collier Young is planning a new series,
1600 Pennsylvania Ave., in which lives of the Presidents
will be dramatized.
Revue Studios’ Wagon Train has resumed production
for next season.
Desilu Productions begins filming next season’s The
Untouchables in early July.
Warner Bros., has signed Frankie Laine to guest in a
Roaring 20s segment going into production July 10.
CBS-TV’s November special starring Danny Kaye will
be produced & directed by Bud Yorkin.
People: GAC vp Herman Rush is in Hollywood for 2
weeks of conferences on client TV plans and projects for
next season . . . Taft Schreiber, Revue Studios pres., is back
at his desk following a Hawaiian vacation.
Obituary
Paul Guilfoyle, 58, former stage & movie character
actor, and moi’e recently a TV director, died June 27 of a
heart attack. He had directed shows for Lawman, Highway
Patrol and Sea Hunt, among others, and had acted in the
Gunsmoke series. Surviving are his wife and son.
NEW YORK ROUNDUP
Add Syndication Sales : ITC has sold its new first-run
series, Whiplash, in 48 markets to date . . . Ziv-UA has
upped the market total on Ripcord to 87 . . . Trans-Lux has
added 5 more markets to the list in which the 30-min.
documentary series the American Civil War is scheduled
. . . MCA-TV’s rerun package of 4 former network film
shows ( Overland Trail, Suspicion, Riverboat and Cim-
maron City) has been sold to 5 more stations, bringing the
total to 60. New purchasers include WGN-TV Chicago.
MCA is launching syndication sales on Mickey Spillane’s
Mike Hammer for 5-times-weekly strips . . . Seven Arts
has sold both of its current packages of post-1948 Warner
Bros, features to 3 more stations. Latest 7 Arts totals : The
first package has been sold in 94 markets; the 2nd in 20.
United Artists placed a color-spot campaign on WNBC-
TV for a black-&-white movie, “The Naked Edge,” which
opened at 2 N.Y. theaters June 30. Incongruous ? Not at
all, according to WNBC-TV salesmen. A flashing red light
on the theater marquees signals “no admission” during the
last 13 minutes of the surprise-ending suspense show. “It
didn’t take too much selling to convince UA executives
that if you have a blinking red light to impress on the
public, color TV is the place to do it,” said WNBC-TV.
Official Films acquired 5 TV-film production firms &
their product last week, all owned or controlled by the
Hollywood production team of Don W. Sharpe-Warren
Lewis. The deal, whereby Official exchanged “an undis-
closed number of shares of its stock” for all the stock of
the Sharpe-Warren companies, adds 5 off-network prop-
erties to the Official syndication roster: Peter Gunn (114
episodes), Mr. Lucky (34), Yancy Derringer (34), Wire
Service (39), and Du Pont Theatre (42). Sharpe has been
named to Official Films’ board. One report placed Official
Films’ stock-exchange deal at more than $2 million.
Screen Gems scored 4 firsts last week, all involving the
sale of a new game-show called Showdown: (1) It was the
first purchase made by the new Canadian network, CTV.
(2) It’s the first TV program produced in Canada by a
U.S. production firm specifically for Canadian telecasting.
(3) It’s the first network game program produced in
Canada. (4) It’s SG’s first live show. Top Cat, the SG-
Hanna-Barbera animated show set for ABC this fall, was
also brought by CTV.
D & R Productions Inc., a new telefilm production com-
pany formed by Dan Hunn & Ron Fritz, will specialize in
animated TV commercials & industrial films. They have
recently done commercials for Alcoa, General Electric,
Brillo and Texaco, among others. The new firm is located
at 210 E. 47th St., N.Y.
Ziv-UA has bought “Acres & Pains,” the S. J. Perelman
collection of short stories, as a prospective network series
for the 1962-63 season. Perelman will collaborate with
“another writer” to script the pilot and will continue as a
writer on the entire series.
Obituary
Arthur M. Good, 49, RKO General film mgr., died of
a heart attack June 28 at Middlesex General Hospital, New
Brunswick, N.J. He was also RKO TV-film buyer.
12
JULY 3, 1961
Foreign
Foreign-Market Watchdogs Are Hopeful: The threat of
telefilm dubbing costs mounting so high that “the entire
Spanish-language market would soon be lost to American
TV film” has been stalled until 1962. And in Washington,
FCC Chmn. Newton Minow is keeping his mind “open &
very receptive to a constructive & factual approach” to
the question of the kind of U.S. image projected by export
film shows playing in foreign markets. These 2 reports
were made respectively last week by 2 prime spokesmen
for the export telefilm industry, William H. Fineshriber
(TV vp, Motion Picture Export Assn.) and John G. Mc-
Carthy (pres., TV Program Export Assn.).
Following a 5-week survey trip throughout Latin
America (Vol. 17:26 pl2), Fineshriber reported that he
had “received assurances” that proposed legislation in
Argentina requiring all Spanish telefilm dubbing for
Argentine TV to be done in that country “would be rejected
in its present form . . . and sent back to the [Argentine]
Senate for revision.” One result of the Fineshriber-lobbied
review of the bill: “Consideration of the dubbing measure
by the Deputies would be postponed until the spring of
1962.” (For more on this see Vol. 17:24 plO.)
Fineshriber and U.S. telefilm producers have good
reason to breathe easier because of the Argentine decision
to pigeon-hole the bill. If the bill ever becomes law,
MPEA officials predict gloomily, it will be followed by
“similar measures ... in all the major Latin- American
markets — with each country requiring local dubbing.” At
the moment, most Spanish dubbing is done by U.S. pro-
ducers in Mexico City or San Juan at a cost of about
$1,000 per 30-min. film. The dubbing is done once for all
Spanish-speaking markets, since no single market in this
group pays enough for telefilms to cover dubbing costs.
In N.Y., TVPEA’s McCarthy, alarmed recently by
what he considered Chmn. Minow’s “blanket indictment of
the American TV industry,” met with Minow to put in a
good word for the industry’s export activities. Said Mc-
Carthy: “I was pleased to be able to advise him that
based on an intensive study of this matter I could assure
him that, by & large, the image of America portrayed by
our TV programs abroad is enormously attractive &
favorable.” Furthermore, added McCarthy, he had stressed
to Minow that what might be the pattern of network fare
in the U.S. was not necessarily the pattern of shows avail-
able in overseas syndication and that “a comparatively
small segment represents crime & private-eye programs.”
Result of McCarthy’s talk with Minow: “I am satisfied
that his mind is open & very receptive . . . He was
appreciative of information [re] our operations abroad.”
* * *
Brazil Sets Up TV-Radio Controls: President Janio
Quadros signed a decree June 28 empowering the official
govt, press agency to use privately-owned TV-radio sta-
tions for transmission of govt, programs whenever it would
be “in the public interest,” the N.Y. Times reported last
week. The decree also forbids stations to broadcast “expres-
sions or images that are offensive to public morals.”
“Tele Sept Jour”: This French TV weekly editorial-
ized in its May 20 issue for early morning ETV patterned
after NBC-TV’s Continental Classroom and CBS-TV’s
Sunrise Semester. The piece mentioned that the U.S. had
been doing this successfully for several years, but qualified
even as it praised: “ . . . and God knows we don’t have
much respect for American TV production.”
Programming
Comedies Rate High Among Newcomers: in the 1960-61
season, 2 comedies have emerged as the rating pace-setters
among new-this-season shows. The comedies were the only
shows launched in the past-season to make the “Top 10.”
In Nielsen’s first national June report, The Andy Griffith
Show (Mon. 9:30-10 p.m. on CBS-TV for General Foods)
out-distanced every show exeept Gunsmoke in the AA
ratings. It drew a 2nd-place 27.5 rating (12,898,000
homes). Gunsmoke, a traditional winner, scored a 33.6.
My 3 Sons, also a relative newcomer, landed in 9th place
with a 23.6 AA worth 11,068,000 homes (Thu. 9-9:30 p.m.
on ABC-TV for Chevrolet).
Networks Gear for 2nd Space Shot: Another Project
Mercury sub-orbital space shot is due in mid-July, and net-
work TV will give it the same extensive live coverage
afforded the maiden U.S. space voyage in May (Vol. 17:18
p9). CBS will co-ordinate the 3-network pool, with CBS
News producer Robert Wussler & director Bob Quinn offici-
ating. Determined not to lose film footage of the capsule
recovery (as happened in the case of Commander Shepard’s
flight) CBS plans to install a silent, automatic film camera
on the underside of the main recovery helicopter. This
camera will be triggered by the co-pilot on picking up the
astronaut — either Lt. Col. John H. Glenn or Capt. Virgil
Grissom. Other coverage refinements, if NASA permission
is granted : Live TV cameras will be placed inside Mercury
control and the blockhouse, operational centers of the
space-travel effort. An official request has also been made to
transmit, live, the astronaut’s in-flight reports to the Cape.
Seven Arts & WOR-TV N.Y. showed — in the wake of
the June 20 premiere of The Big Preview — that a well-
pi omoted post-1948 film that’s new to TV can beat network
reruns at the local level. WOR-TV selected the Warner-
distributed “The High & the Mighty” (John Wayne, Claire
Trevor, Robert Stack) as the kick-off attraction for its new
Tue. 9-11 p.m. showcase of hand-picked features, most in
color, from 7 Arts and UAA sources. The station scored
an average 15-min. audience share in Arbitron of 38% in
the 9-11:15 p.m. period, against competition from 6 other
local channels. The score was 10 points higher than 2nd-
place WCBS-TV, which carried regular CBS fare, and
easily outdistanced other network o&o’s and independents.
Prime-Time Public Service Pays Off: For Corinthian’s
KHOU-TV Houston, at any rate. That station reports sale
of 7 local prime-time news & public affairs specials in the
past 6 months to a savings & loan assn., a bank, an auto
dealer and— most recently— a pharmacy. The pharmacy
bought a crime-investigation documentary entitled “Seven-
teen Murders in May,” requesting only that the title be
changed to “Every Third Day.” It was changed.
That ABC-TV Children’s Show: The network’s news &
culture show for junior viewers (Vol. 17:22 p4) has begun
to take shape. Titled Periscope, the 30-min. afternoon
Monday-Friday series will present 20 minutes of culture
& scientific experiences, and 10 minutes of news. This news
segment will provide a training ground for students to aid
production & camera crews. The series is scheduled to
debut in October.
ATAS Assembly Postponed: Because of what was
termed “overwhelming global response,” the ATAS Inter-
national Assembly will be postponed until late 1962. It was
to have been held in N.Y. Nov.-ll.
VOL. 17: No. 27
)3
‘Today’ Goes Live Again: Originally a fully live show,
Today has shifted more & more to tape production until
only the Monday & Thursday segments are done without
pre- taping. Now, Today will switch back from tape to all-
live production, effective July 17. NBC’s reason: “The
program will dwell more strongly on news than in the
past.” One result of the switch: Program regular Jack
Lescoulie, who has been with the show for nearly a decade,
announced he was resigning, stating “I can’t face those
hours (7-9 a.m., with rehearsals starting around 5:30 a.m.)
anymore.” Garroway himself leaves the show Sept. 15.
NBC & Westinghouse Bcstg. Co. last week were all
but challenging each other to a choice of slide rules at dawn
as one of the season’s liveliest rating feuds continued.
Needled by NBC’s release of 5-city Arbitron ratings in
which Jack Paar and WBC’s PM East & PM West shows
are compared (Vol. 17:26 pl2), Westinghouse hit back.
Had WBC’s new tape-syndicated series initially lost out to
Paar in Arbitron? WBC didn’t care if it had. Inverting
the situation to produce the classic good-offensive-is-the-
best-defense, WBC snapped: “The Jack Paar Show has
made no dent whatever on the ratings of PM East & PM
West.” Furthermore, said WBC, it knew that “across-the-
board shows don’t capture a No. 1 position on the first
week out . . . WBC is quite happy with the initial progress
& major objective.” NBC bounced back with a new round
of data: “The 2nd week of PM East & PM West shows
no apparent trend upwards from the first week ... In fact
the share softened slightly the 2nd week . . . Paar has
shown a slight increase in shares.” WBC, meanwhile, had
closed deals in 12 markets, with sales pending in 4 more.
4th “Continental Classroom” Series: NBC-TV’s early-
morning educational series, Continental Classroom, will
continue for a 4th season on that network, NBC Chmn.
Robert W. Sarnoff announced last week. Missing, however,
will be the administration & financing assistance of
Learning Resources Institute, which has shifted its allegi-
ance as a network ETV angel to CBS-TV for an educa-
tional series this fall (Vol. 17 :19 p8). The latest Classroom
series will be a 2-semester college-level course in the struc-
ture & function of the U.S. government, taught by Dr.
Peter H. Odegard of the U. of Cal. at Berkeley. The series
will be colorcast & carried by “approximately 170 stations”
Mon.-Fri., 6:30-7 a.m. In the 30-min. period prior to the
political science course, there’ll be a rerun of the show’s
course in contemporary mathematics. NBC, Sarnoff told
us, is currently discussing low-pressure financial support
for the new series with several large industrial concerns,
and there is also a possibility that the show may be opened
for full-fledged TV sponsorship.
Jack Gould: “One of the more attractive innovations of
summer TV is the decision of ABC and CBS to give a
showing of programs produced by stations in other cities.
Tuesday night, as an example, the ABC affiliate in Okla-
homa City, KOCO-TV, held the screen on Channel 7 (N.Y.)
with an unpretentious & tasteful half-hour of history en-
titled ‘Cows, Cowboys and Cow Country.’ ” — N.Y. Times.
Experiment ’61: That’s the name of a local 30-min.
series WCAU-TV Philadelphia started airing last weekend
(July 2), Sundays at 11 a.m. The show resulted from a
canvassing by program dir. John 0. Downey of employes.
Their ideas will make up the series. Sunday’s show was “A
Walk Into Freedom,” produced by Vicki Brown, a secretary.
Advertising
TV Sets Pace for Ail Ad Media: Network TV ad volume
was 16% higher in April compared with the same month
in 1960 and represented “the brightest spot in the national
advertising picture,” reported Printers’ Ink last week.
There is, said PI, a “pattern of decline” evident in all
other media (magazines, newspapers, network radio, busi-
ness publications, outdoor) that are measured for the
advertising trade publication by the media planning div. of
McCann-Erickson. This decline resulted in an April all-
media volume drop of 3%. Rallies were staged in April by
farm publications & business papers, but not enough to
offset the long-term drops.
Here in Pi’s index for April as prepared by McCann-
Erickson’s media-planning division:
%
INDEX CHANGE FROM %
MEDIUM
April
April
1 month 1
year
Cumulative
1961
1960
ago
ago
Change
GENERAL INDEX
229
235
— 3
— 3
0
TOTAL MAGAZINES
177
190
— 5
— 7
— 2
Weekly
198
215
— 7
— 8
— 3
Women’s
136
140
— 4
— 3
+ 4
General Monthly
208
232
— 8
—10
+ 1
Farm
97
100
+21
— 3
—21
NEWSPAPERS
196
211
— 8
— 7
— 5
NETWORK TELEVISION
512
443
— 2
+1B
+13
NETWORK RADIO
23
25
0
— 8
— 8
BUSINESS PAPERS
234
255
+ 6
— 8
— 7
OUTDOOR
125
157
— 7
—20
-11
All indexes have been seasonably adjusted. The index shown for each
medium is based on estimated total advertising investments in the
medium, including talent, production and media costs. For each medium,
the base (100) is an average of total investments in the years 1947-49,
except for the TV base, which covers the years 1950-52. “Cumulative
change” in the last column refers to the change, from the same period
last year, of the index average from January through April 1961.
Magazine Attacks Summer TV : Latest exchange in the
running media duel between TV & print came in the form
of a Sports Illustrated ad in the N.Y. Herald-Tribune June
26 which heaved a promotional brick at TV’s “slack,
summer-replacement & rerun season.” Unlike TV, said the
ad, “magazines put on a new show all year round . . .
and in the summer, distributors will tell you that newsstand
sales boom in the resort areas.” [They will also tell you
what Sports Illustrated did not add: That newsstand sales
in non-resort areas go down in the summer; that subscrip-
tion-delivered magazines are often left unopened until then-
owners return from vacation; and that vacationists have
been known to look at TV while staying at resorts. — ED.]
Then, getting down to Madison Ave. cases, Sports Illus-
trated added: “You could take $50,000 out of what you’ve
saved with your summer show and invest it in, say, 8
beautiful black-&-white pages in tested, tried-&-true Sports
Illustrated— and sell all summer long.”
New Reps: WTTG Washington to Blair Television
Associates July 1 from Peters, Griffin, Woodward • WKST-
TV Youngstown to Young July 1 from Weed • WITN
Washington, N.C. to Venard, Rintoul & McConnell July 1
from Bolling.
Ad People: Herbert D. Strauss promoted from exec, vp to
pres., Grey Advertising, succeeding Arthur C. Fatt, named
chmn. & chief exec, officer. Lawrence Valenstein, founder
of the agency, resigns as chmn., continues as exec, com-
mittee chmn. . . . Hilton N. Wasserman elected administra-
tive vp, Kenyon & Eckhardt; Fred Hauser appointed dir. of
personnel services and a vp; Alfred Norcott elected con-
troller, continuing as secy.
Mickey Trenner, ex-Grey Advertising, named to head
TV-radio & commercial production activities, Kenyon &
Eckhardt Los Angeles office . . . Stanley DeNisco elected a
Ted Bates vp.
14
JULY 3, 1961
Fall TV Costs Rise: Next season’s prime-time network
TV shows will cost advertisers 2-6% more than they did
this past season, according to a new Sponsor report.
Analysis of production-talent costs on a weekly basis re-
vealed that crime-suspense shows, up 2.4% in average cost,
will get the largest share of advertiser dollars, followed
by situation comedies (costs up 18%), and Westerns (costs
up 6%). Here’s the cost breakdown of this fall’s weekly
$6. 8-million outlay for programs:
Adventure: 30-min. shows (there’ll be 5) average $33,-
G00 each, while the 60-min. type (6) average $90,500.
Anthologies: The three 30-min. dramatic shows aver-
age $51, GOO apiece; the 60-min. shows (5) average $79,600.
Comedy : Four half-hour shows average $60,600.
Situation comedy: All 30-min. long, the 23 programs
in this group average $45,000.
Crime-suspense: 60-min. shows (16) will average $92,-
600. There’s only one 30-min. show in this category.
Music: Sing Along with Mitch will cost about $70,000
weekly; Lawrence Welk about $45,000.
Public affairs: 30-min. shows (4) average $27,500.
CBS Reports, the only 60-min. show, will cost $50,000.
Panel quiz: 30-min. programs (4) average $26,600.
Sports: Fight of the Week will cost $45,000 weekly;
Make that Spare $15,000.
Variety: 60-min. type (6) average $128,600.
Westerns: The 10 hour-long shows in this group will
average $82,000. The 30-min. shows (4) average $47,200.
TvB’s Penn State Study: Because “most mass-communica-
tions research is inadequate, limited and superficial,” TvB
has been involved for the last 2 years in a 2-pronged, and
as yet unsuccessful, search for a realistic method of ad
media measurement. In a brochure published last week, the
Bureau revealed the findings, to date, of a Penn State
University team commissioned by TvB to study research
problems: (1) “Perhaps the most important finding is the
realization that the problems are intertwined with those of
almost every field.” (2) Closed-circuit TV provides a new
way to accelerate research by making it possible to study
many things simultaneously. (3) Many previous tests are
misleading because they failed to fit the medium used.
(4) Previous studies combined advertising, the medium and
the audience, thus making it impossible to discern which
factor was responsible for the result.
Effective research techniques, according to the study
findings, would include: (1) More systematic study of the
effects of communication variables and conditions of use
in terms of desired objectives. (2) A more thorough defini-
tion of such variables & conditions. (3) Development of
reliable & valid criteria for evaluating results of the
experimental comparisons. (4) Designs which “make it
possible to study the interactions among variables, opposed
to keeping all variables constant but the one being studied.”
The 2nd phase in TvB’s exploration is now closed. This
was the competition to find exceptional plans in the field of
TV research — a contest to “stimulate the scientific com-
munity, irrespective of field, to focus attention on the
challenging problems of mass communication.” More than
150 original plans were received, said TvB. They are now
being evaluated; outcome will be made known this fall.
■
Drug Firms Cited: Two N.J. drug firms — Zenith Lab-
oratories Inc., Englewood, and Kemworth Laboratories Inc.,
Orange— have been accused by FTC of misrepresenting
their “quality control” systems in advertising. In addition,
Zenith was cited for allegedly false claims for capsules.
It’s Lestoil for Zsa Zsa: But of course, Dah-leenk, Zsa Zsa
Gabor will be selling “Sparkle Scent Lestoil” in a 13-week
spot-TV campaign scheduled to start this week (July 3) in
75 major markets. Who else? Naturally, Dah-leenk, Zsa
Zsa won’t actually be seen using Lestoil. She’ll sweep
around her N.Y. mansion in a $1,500 Marusia creation,
complaining that “woman’s work is never done,” but any-
thing so un-Gaborish as dish-washing will be done on
camera by a staff of household domestics. Copy & produc-
tion for the new Lestoil commercials was handled by
Sackel-Jackson, Lestoil Products’ agency, and the series
was produced by Filmways.
Lestoil is no longer spot-TV’s biggest spender; P&G is.
However the cleanser firm has budgeted $3.5 million (71%
for spot TV) to backstop “Sparkle Scent Lestoil,” and
another $3.5 million (100% in spot TV) is allocated for a
later campaign for “Pine Scent Lestoil.” Lately, according
to Sackel-Jackson media vp Len Tarcher, Lestoil’s strategy
has been that of “pulling out of those early-morning & late-
night viewing hours in favor of buying high-rated adja-
cencies in both day & night programming.” By early
autumn, Tarcher predicted, the Zsa Zsa campaign would
cover “150 TV stations in Lestoil’s established 26-state
marketing area.”
Freberg’s Happy (Chinese) New Year: The spot TV-
radio, tongue-in-cheek commercials produced for Chun
King Corp. by satirist Stan Freberg have boosted sales of
the firm’s canned Chinese foods by 25% according to Chun
King Pres. Jeno Palucci. Last week, Palucci decided to
move into full-scale network advertising, and signed with
ABC-TV for a 6:30-7:30 p.m. one-shot Stan Freberg spe-
cial to be seen Sun. Feb. 4, 1962. The date, which at first
glance looks arbitrary and unusually long-range, isn’t really
a random choice. It is the eve of the Chinese New Year
(4460 — the “Year of the Tiger”). The show will originate
live in ABC-TV’s Hollywood studios. The program sale
was made through BBDO. The Feb. 4 special will also serve
as the kick-off for Chun King’s 1962 spot-TV campaign,
again featuring commercials produced by Freberg Ltd.
Updated Agency Guide Published: The 1961-62 Roster
& Organization of the American Assn, of Ad Agencies,
listing 338 member agencies operating 735 offices in 112
U.S. and 55 foreign cities, has been issued by AAAA, 420
Lexington Ave., N.Y. 17. The new agency total represents
an increase of 25 since last year. They are located in 112
U.S. and 55 foreign cities. This is a record number for 4A,
which handles “about three-fourths of all advertising
volume in the U.S.” Included in the Roster are membership
qualifications, agency service standards & standards of
practice, and a statement of 4A aims.
Adman Heads GOP Unit: Rep. Wilson (R-Cal.), 45,
the only professional advertising man in Congress, has
been elected House Republican Campaign Committee chair-
man. He replaces Rep. Miller (R-N.Y.), who now is GOP
National Committee chairman. Wilson is a partner in San
Diego’s Champ, Wilson & Slocum Agency.
Storer’s New Regional Sales Offices: In addition to its
N.Y. and Chicago offices (Vol. 17:6 pl2 & 16:50 pl2) Storer
Television Sales Inc. has opened offices at 1018 W. Peach-
tree St. N.W., Atlanta 5; New Center Bldg., Detroit 2; 338
South Western Ave., Los Angeles 5, and Russ Bldg., San
Francisco 4.
Post Goes Higher: SatEvePost will raise its newsstand
price to 20£ in mid-September.
VOL. 17: No. 27
15
Stations
NEW & UPCOMING STATIONS: New starters reporting
this week include KUSD-TV (Ch. 2, educational) Ver-
million, S.D., which will begin programming July 5 and
a Canadian station in the Maritimes, CFXU-TV (Ch.
9) Antigonish, N.S., which began programming with
CBC-TV on June 26. The U.S. on-air total will change
to 586 (91 uhf ) , including 57 non-commercial educa-
tional outlets. And the Canadian on-air total now
stands at 91 stations.
KUSD-TV has a 250-watt Sarkes Tarzian transmitter
on the campus of its owner, U. of S.D., which also operates
radio KUSD. It has a Jampro antenna on a 150-ft. tower
purchased from Tower Construction Co., Sioux City, la.
The studios are those formerly used by the U. for its closed-
circuit system, which is being abandoned after more than
3 years of operation. Acting as gen. mgr. is Martin Busch,
director of KUSD-radio-TV-film. Don Miller, continuing
with radio KUSD, also is TV-program supervisor. Philip
Hess is TV -production dir. James Prusha, from KUSD, is
chief engineer.
CFXU-TV has a 12-kw RCA transmitter and a 420-ft.
Microtower. Owner is Atlantic Television Co. Ltd., which
has A. D. Maclnnis as pres, and A. J. Sears & J. Hilus Webb
as vps. Charles J. O’Brien, ex-radio CJFX Antigonish, is
gen. mgr. Wilfred S. Taylor, ex-Chrysler of Canada, is in
charge of sales. Regis Kell, ex-St. Francis Xavier U.
electronics lab, is chief engineer. The station is sold in
combination with CJCB-TV (Ch. 4) Sydney, N.S. at a $300
base hourly rate, but it also has its own base hour at $120.
Reps are Weed and All-Canada.
* * *
In our continuing survey of upcoming stations, here are
the latest reports from principals:
KNDU (Ch. 25) Richland, Wash, hopes to begin in
July as a semi-satellite of parent KNDO (Ch. 23) Yakima,
an ABC-TV affiliate, writes Hugh E. Davis, KNDO pres. &
gen. mgr. An RCA transmitter has been installed in a
building on a 2,200-ft. hill S of Kennewick, Wash., where a
100-ft. Stainless tower also is ready. The station will have
a resident staff, but over-all management & programming-
will be handled by Davis. The combination rate for the 2
stations hasn’t been reported, but KNDO has a $300 base
hour. Weed and Day- Wellington (Seattle) will be reps.
KSLN-TV (Ch. 34) Salina, Kan. has changed its target
to July for ABC-TV programming, according to Melville
L. Gleason, pres, of grantee Prairie States Bcstg., which
operates radio KAWL York, Neb. It has a 5-kw GE trans-
mitter and an Alofrd antenna on a 210-ft. tower. Base hour
will be $250. Rep will be Pearson.
KTES (Ch. 19) Nacogdoches, Tex. plans to return to
the air Sept. 13, the effective date of an affiliation agree-
ment with ABC-TV. It will pick up the signal of KTBS-TV
(Ch. 3) Shreveport, La. shortly after that station becomes a
primary ABC-TV affiliate (Vol. 17:13 pll). KTES is now
owned by Pat Scoggins, who acquired it for $5,000 from
Lee Scarborough last year. It has a $75 base hour.
KMED-TV (Ch. 10) Medford, Ore. has set a Sept. 24
programming target, but building construction is to be com-
pleted by July 15, reports Ray Johnson, exec, vp of grantee
Radio Medford Inc., which also operates radio KMED. It
will use a 288-ft. Fisher tower, but other equipment hadn’t
been ordered when Johnson wrote us on June 22. He will
be gen. mgr. of the stations and TV mgr. as well. Rep will
be Meeker.
‘Don’t Wear Blinders,’ Collins Says: “We cannot wear
blinders in this business and make the kind of track record
of which we are capable,” NAB Pres. LeRoy Collins said
at June 27 ceremonies dedicating the new $3. 5-million Mid-
America Broadcast Center of WGN-TV & WGN Chicago.
“I have criticized broadcasting’s shortcomings — just as
I have praised its virtues— because I want broadcasting to
do better,” Collins told 200 broadcasting & civic leaders at a
dinner winding up a fete by the Chicago Tribune station.
“No one is more ambitious for broadcasting to succeed
& surpass itself than I,” he went on. “Further, perhaps no
one has been more outspoken exhorting broadcasting to find
ways more frequently to scale those heights.”
Collins said TV & radio “must remain independent of
any govt, thought-control,” but he warned that broad-
casters’ free-enterprise status “cannot be used as prop for
the status quo.”
He wound up his speech with these admonitions: “No
broadcaster in America can afford to be satisfied to meas-
ure his product solely by that of a competitor. He can &
must measure it against the limits of his own potential —
and always seek to expand those limits. Nor can any broad-
caster be justified in doing merely what he thinks will meet
popular acceptance. For that is the way to conformity, the
way to banal mediocrity.”
Collins praised WGN Inc. exec, vp-gen. mgr. Ward L.
Quaal as one of the “brightest examples of what can be
achieved in this great profession of broadcasting through
competent, dedicated, tireless effort.” He cited Quaal as
a champion of NAB’s TV & Radio Codes.
* * *
NAB’s Carlisle Applauded: Vigorous backing of NAB
Pres. Collins by the Association’s station-relations mgr.
William Carlisle, in a speech before the N.D. Bcstg. Assn.
(Vol. 17:26 plO), brought enthusiastic applause from his
audience, hand-shaking and back-thumping later. Carlisle’s
associates were split, in advance, on the wisdom of the
speech — although those who saw no need for it were agreed
on one fact, as one of them put it: “Carlisle is definitely
no apple polisher, and Collins didn’t put him up to it.” The
speech made explicit what the staff assumed everyone
knows — that NAB’s hq forces are behind Collins’s basic
principles all the way and that anyone who doesn’t support
him would resign. It’s understood that NAB Chmn. Mc-
Collough heartily supports Carlisle’s speech.
There’s Wide Spread in Station “Values”: A good indi-
cation of just what a well-established broadcast channel
is worth in a major market can be seen in the difference
between “book value” and “sale value” of WMGM N.Y.,
owned by Loew’s Theatres Inc. The independent radio
outlet, whose sale is currently awaiting FCC approval, is
being acquired by Crowell-Collier for $10,950,000. Actually,
it’s carried on Loew’s books for $300,000, according to
Sidney D. Slater, research dir. of the N.Y. brokerage house
of Herzfeld & Stern.
ITA Enters AM Field: First AM transmitter built by
ITA Electronics has been shipped to WLYN Lynn, Mass.
ITA Pres. Bernard Wise said the company has more than a
score of back orders for the new 1-kw units. ITA also
announced the first shipment in its new series of FM
transmitters — a 7.5 unit to WMUU, Bob Jones University,
Greenville, S.C.
Plunge From Tower Kills Painter: Homer G. Welles,
a painter, fell 150-ft. to his death while painting KDKA-TV
Pittsburgh’s 675-ft. tower.
16
JULY 3, 1961
Dub Rogers Sells Stations: In a $4-million transac-
tion, owners of KSYD-TV Wichita Falls, Tex., headed by
Pres. Sidney A. Grayson, have bought W. D. (Dub) Rogers’
KDUB-TV & KDUB Lubbock, KEDY-TV Big Spring,
physical assets of leased KPAR-TV Sweetwater-Abilene
and West Texas TV Network. The broker was Hamilton-
Landis & Associates. Pioneer telecaster Rogers will con-
tinue as gen. mgr. of the stations “for a limited time, a
joint announcement said. Rogers said he wasn’t ready to
announce further plans, but: “Broadcasting is the business
I know best and in which I am most interested. I am defi-
nitely going to stay in it.”
Minow Kudos to Kansas: After FCC Chmn. Newton
Minow read the 6-point program for getting re-licensed, as
suggested by the Kansas Assn, of Radio Bcstrs. to its mem-
bers (Vol. 17:24 p5), he wrote the organization’s Pres.,
Thad M. Sandstrom (gen. mgr. WIBW-TV & WIBW
Topeka): “May I personally congratulate you & the
Association for this most constructive & encouraging step.
Through such exemplary leadership we hope that this
will aid more broadcasters in serving the public interest.”
Kliegl SCR Dimmers UL- Approved: A line of UL-
approved silicon-controlled rectifier dimmers in 4-, 5- and
6- kw capacities has been introduced by Kliegl Brothers.
Dimmers of 3-, 10- and 12-kw capacities also will be avail-
able in the immediate future. A new 38-page manual cover-
ing the SCR dimmers, autotransformers and other lighting
& control equipment is available on request to Kliegl Bros.,
321 West 50th St., N.Y. 19.
State Directory for Newsmakers: Kansas Assn, of
Radio Bcstrs. has issued a directory of TV & radio stations
in the state and in Kansas City, Mo. The pamphlet is di-
rected primarily to Kansas Congressmen & state officials,
and calls attention to news-room telephones which may be
called to make beeper recordings for later broadcast.
Atlass Buys San Francisco Radio: KQBY has been sold
by Sherwood R. Gordon for $750,000 to Atlass Bcstg. Co.
Inc., which has as its principals Patricia & Frank Atlass.
The latter was formerly with radio WIND Chicago and is
currently head of Atlass Productions, Beverly Hills. Broker
was Edwin Tornberg & Co. Inc.
C-E-I-R Approves ARB Merger: Stockholders of the
7- year-old data-processing & business-services company
voted June 29 to merge with American Research Bureau
(Vol. 17:22 p6). C-E-I-R will acquire all ARB stock, the
latter’s 11-acre facilities at Beltsville, Md. and ARB affiliate
ARB Surveys Inc.
Decca Case Disapproved: FTC hearing examiner
Abner E. Lipscomb has recommended dismissal of payola
charges against Decca Distributing Corp., N.Y. subsidiary
of Decca Records Inc. His initial decision was in line with
the agency’s policy of withdrawing payola complaints fol-
lowing implementation by FCC of the 1960 Harris-Pastore
Act (Vol. 17:26 plO).
Taft Bcstg. Buys Recreation Center: Taft Bcstg. has
purchased for more than $1 million cash 3 corporations
which operate Brentwood Bowl, which is a Cincinnati
recreation center comprising bowling lanes, a restaurant
and an amusement park. Taft will operate the center as a
wholly-owned subsidiary, renamed Cincinnati Bowl Inc.
Wometco Buys Florida Vending Firm: Wometco
Enterprises has acquired in a cash transaction L & H
Vending Co., Orlando, Florida. The acquisition will be
absorbed into Wometco Vending of Central Florida.
Educational Television
ETV Lobbying Urged: It will take letter-lobbying by
ETV supporters across the country to build up enough
steam in the House for approval of federal subsidies for
educational station equipment. That’s the warning from
Washington Dir. David Stewart of the National Educa-
tional TV & Radio Center as broadcast in NET News.
Pointing out that ETV legislation has been passed by the
Senate, but has not yet x-eached the House floor (Vol. 17:25
p22), Stewart said: “Passage by the House is unlikely
unless the majority of Congressmen receive more mail from
their constituents.” The House Commerce Committee held
a closed legislative session June 22, but failed to act on a
$25-million matching gi'ant ETV bill (HR-132) recom-
mended by its Communications Subcommittee.
ETV Branded “Schizophrenia”: Educators took turns
last week in rapping ETV and other latter-day teaching
aids as “impersonalized, de-humanized” and as “academic
pinball machines” before the annual convention of the
National Education Assn, in Atlantic City. Among those
tossing brickbats: Dr. Frederick M. Raubinger, N.J. Com-
missioner of Education (“.... an increase in the distance
between pupil & teacher”), and Dr. William Van Til, chmn.,
N.Y.U.’s Secondary Education dept. (“. . . some conceive
teaching machines & TV as substitutes for the living
teacher rather than supplements”).
Ford Fund Folds: The Ford Foundation’s Fund for
Adult Education, which in 10 years contributed more
than $12 million for development of educational TV, is
out of business. Its functions are now handled by the
Foundation’s education division. NET programming vp
Robert Hudson said: “Educational TV will always be in
the debt of the Fund for Adult Education for its pi’ophetic
& tangible intervention in behalf of educational TV during
the critical initial period.”
Medical TV Uses Studied: The Council on Medical TV,
affiliated with N.Y.’s Institute for Advancement of Medical
Communication, is undertaking a 2-year govt.-financed
sui’vey of TV techniques in medical & dental education.
Awarded an Office of Education contract under Title VII
of the National Defense Education Act, the Council has
assigned its exec. secy. John K. Mackenzie & Dr. Michael T.
Romano of the U. of Ky. dentistry school to supervise.
‘ TV Teaching Problems: Philosophical, technical &
educational problems which TV teaching has generated ai-e
discussed in a new book, Television Teaching Today, by
Henry R. Cassirer. It’s part of the UNESCO series Press,
Film and Radio in the World Today, available from
UNESCO publications center, 801 Third Ave., N.Y. (266
pp., paper bound, $3).
KQED Racks Up Record TV Auction: The San Fran-
cisco ETV station’s 7th annual fund-raising event produced
$84,700 — double last year’s revenue and markedly ahead
of the $50,000 goal that had been set. Merchandise &
services contributed by viewers for auctioning during the
5-day TV drive amounted to “at least $100,000 in value,”
the station reported. The proceeds will be applied to
KQED’s $375,000 budget.
ETV Aid Bill Filed: Sui-plus govt.-owned communica-
tions equipment could be given to educational TV stations
under terms of a bill (S-2119) co-sponsored by Sens. Kerr
& Monroney (D-Okla.). It also would authorize surplus-
property donations to public libraries and schools for the
mentally retarded & physically handicapped.
.
VOL. 17: No. 27
17
Television Digest
FUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
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NEW YORK BUREAU
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TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Annually— Spring Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Elmer W. Lower, NBC Washington news mgr.,
named NBC dir. of news & public-affairs shows effective
Aug. 1; George A. Vicas, ex-CBS News, named to head a
new NBC News European office, which will produce news
& information documentaries for NBC-TV. . . . George H.
Allen promoted to vp, Meredith Publishing Co.
Jim Beach, ex-ABC-TV Central div. vp, named best,
supervisor, Foote, Cone & Belding, Chicago . . . Roger B.
Read, Taft Bcstg. administration vp, named pres, of Taft’s
newly acquired Cincinnati Bowl (see p. 16). Other officers
in the new company are Hulbert Taft Jr., chmn.; David G.
Taft, vp, Dorothy S. Murphy, treas., Robert Taft Jr., secy.
. . . Clayton H. Brace, KLZ-TV & KLZ Denver, elected pres.,
Colo. Bcstrs. Assn.
Ralph Evans resigns as exec, vp, Palmer Enterprises
(WHO-TV & WHO Des Moines; WOC-TV & WOC Daven-
port) ; Dr. David D. Palmer, son of the late Dr. B. J. Palmer,
will be directing head of all Palmer Enterprises . . . Naomi
Andrews named ad dir., CBS Radio . . . Herbert F. Tank
retires as chief transmitter engineer, WJW-TV & WJW
Detroit; he joined WJW in 1923.
Peter Dimmock named gen. mgr., outside broadcasts,
BBC-TV . . . Eugene D. Warren named engineering dir.,
John J. Leay chief engineer of TNT’s new engineering div.
(62-10 34th Ave., Woodside, L.I.) . . . John Perry, asst, to
NAB Pres. Collins, on Aug. 4 marries Susan Berla in West
Orange, N.J.; she’s public relations asst, with Learning
Resources Institute, producer of Continental Classroom.
Sylvia Kessler named asst, chief, FCC Renewal &
Transfer Div. . . . Wilner, Bergson, Scheiner & Lessenco is
new Washington TV-radio law partnership, succeeding Lyon,
Wilner & Bergson following withdrawal of Richard Lyon.
Obituary
Frank V. Bremer, 67, radio-broadcast pioneer and
founder & vp of radio WAAT Newark, died June 24 of
cancer. When WAAT and its TV subsidiary WATV were
sold in 1958, becoming WNTA-TV & WNTA, Bremer acted
as a consultant to owner NTA. He had started amateur
broadcasting in 1910, using a spark-coil transmitter, re-
ceived amateur & commercial operator’s licenses in 1914.
Frank H. Coffine, 50, local sales mgr., KOIN-TV Port-
land, Ore., died June 27 after an extended illness.
Justice Dept. Juggles Topkicks: W. Wallace Kirk-
patrick, first asst, to antitrust chief Lee Loevinger, has
resigned after 23 years to enter private practice. He’ll be
succeeded by Robert L. Wright, chief counsel of the Senate
Judiciary Subcommittee on Patents, Trademarks and Copy-
rights. Other changes in the antitrust div.: George D.
Reycraft promoted to chief of section operations, Harry G.
Sklarsky to chief of field operations, Louise Florencourt to
confidential asst, to Loevinger.
Technology
Space-Race Pace Picks Up: a national policy on satellite
communications finally is in the works, now that President
Kennedy has asked the Federal Space Council, headed by
Vice President Johnson, to come up with basic recommenda-
tions.
Importantly, the President asked the Council to exam-
ine the question of satellite ownership — which some ob-
servers take to mean that govt, ownership is again a
possibility after having been ruled out by earlier adminis-
tration statements. Kennedy made it clear that speed is
important.
A similar plea that the U.S. “get there first” was
expressed by RCA Chmn. David Sarnoff in a speech before
the National Press Club last week. He also made clear his
ideas about the demands of GE, Lockheed & other non-
common carriers for ownership participation in satellite
communications. He spelled out the parts of an internation-
al communications system — pickup, transmission, relaying,
reception, delivery — and asked: “Do the proposed satellite
owners want to go into the pickup & delivery business? I
don’t know what they mean. And I don’t think they know
what they mean.”
Sarnoff also disclosed that RCA has developed plans
for putting a remotely-controlled camp on the moon —
stocked with food, water and power facilities — to precede
man’s actual landing. He tickled Washington’s press corps
by holding up a mockup of a pocket-size color TV-AM-FM-
transmitter-receiver which he said would be “the reporter’s
best friend in the 70s” — device by which an editor could
x’each his correspondent anywhere in the world. He con-
ceded that many reporters would consider such “progress”
dubious.
Asked about color TV, he said: “It has caught on. I
don’t think it will be long before it’s a mass item and the
price comes down. The price now compares with that of
the first black-&-white sets.”
Technical Advances: Two devices to improve technical
quality of news & special events programs are being put
in use by 2 networks. NBC has designed & built a “video
picture translator” which makes possible integration of
program originations from separate points through dis-
solves, inserts, split screen, etc., and permits switching
between sources without rollover. The translator is in-
stalled in N.Y., but can be moved to other locations for
special program needs. At CBS-TV, an Eidophor TV
projector has been installed and will be used for special
effects on Douglas Edwards & the News. In this case,
it’s being used as a light amplifier, to project live film or
slide pictures with high brightness, making it possible for
the newscaster to appear in the same picture. TNT is the
U.S. distributor for the Swiss-made Eidophor equipment.
18
JULY 3, 1961
MANUFACTURING, DISTRIBUTION, FINANCE
N.Y. CAUTIOUS ON FM STEREO: The biggest market of them all probably won't be opened
to FM stereo until fall. Of course, there could be a sleeper, but a check of the 7 stations most likely to stereo-
cast reveals a uniformly cautious approach, with more desire to "get it right" than "get it first."
Although N.Y. Times' WQXR-FM has already received prototype RCA stereo generator (Vol. 17:26
pi 6), station officials say they plan to go through period of evaluation before starting stereocasts. Among
objectives of WQXR-FM's stereo-testing program is close attention to main channel monophonic reproduction.
"We want to make sure our monophonic listeners receive the full & complete signal." Also, station is inter-
ested in effect of stereocasting on its off-the-air-pickup QXR Network. "We look at stereo as a long-range addi-
tion to broadcasting rather than a promotion," a spokesman told us.
ABC's o&o WABC-FM N.Y., which programs separately from the network's AM operation, is moving
slowly, ABC engineering vp Frank Marx told us. "We've talked with all manufacturers of transmitting equip-
ment, and a number of receiver makers," he said: "It won't be all beer & skittles. We're not jumping over-
board, because this thing must be done right or it's no good. The program material has to be good and there
must be adequate receivers available."
WRVR, non-commercial station owned by Riverside Church, is acquiring stereo equipment, according
to gen. mgr. Jack D. Summerfield, but won't be stereocasting before October and possibly not until first of next
year. WRVR is one of organizers of upcoming non-commercial Montreal-to-Chapel Hill FM network being co-
ordinated by National ETV & Radio Center, due to start next fall on limited basis. Much of the relaying will be
done on multiplex subchannels, so WRVR already has invested in multiplex gear.
Another non-commercial outlet, Pacifica Foundation's listener-supported WBAI is also "moving
slowly," according to mgr. Gene Bruck. The station, which tested Crosby system on the air 2 years ago, is
"talking to the Crosby people" about multiplex equipment, Bruck told us, but wants to "wait & see whether
people will really listen." Added Bruck: "Much as we'd like to partake from the very first, it's unrealistic even
to talk about it now."
Municipally owned WNYC-FM plans to "move ahead as rapidly as we can" — which isn't very rapidly
because of the nature of a city-owned operation— Dir. Seymour N. Siegel told us. Purchase of equipment will
require municipal appropriation. "We'll be operating on stereo in time for next summer's season of live music."
Concert Network's WNCN "will definitely be on the air with stereo in the fall," a spokesman told us.
Station also has a multiplex background-music operation, and therefore must make adjustments in SCA sub-
carrier frequencies before it can start stereocasting.
Fordham U.'s educational WFUV, which once participated in tests of Crosby system, is interested in
installing stereocasting equipment, but has no target date. Because it operates on an educational frequency
(unlike non-commercial WBAI, WNYC-FM & WRVR), it must wait until FCC issues rules for stereocasting by
educational stations, expected soon, before it can firm up its plans.
N.Y. FM operators share these common worries over stereo multiplexing: (1) Receiver availability &
circulation. (2) Effect on coverage area. (3) Effect on off-air network operations or SCA multiplex activities. (4)
Effect on monophonic broadcast quality. (5) Quality of available transmitting & receiving equipment.
RCA shipped 2 more pre-production stereo multiplex generators, last week, meanwhile to WSPA-
FM Spartanburg, S.C., and KHGM Houston, Tex. These can't be used until type-accepted by FCC.
VOL 17: No. 27
19
On the stereo receiver front: GE introduced its first stereo radio — a modern wood-cabinet 10-tube set
f with wing speakers, to retail at about $175. Admiral announced a fully transistorized plug-in multiplex unit for
its radio-phono consoles. Motorola is reported to be preparing to announce a multiplex adapter for its auto
FM radio. For details on multiplex receiver activity, seep. 20.
SHAPE OF COLOR SETS — HOW IMPORTANT? Motorola took its stand on color last
week, and fired the opening gun of what could be a real battle — or a smokescreen.
Exec, vp Ed Taylor stood up before some 1,200 distributors & their salesmen at the Chicago Motorola
convention and said, in effect: "Motorola won't go into color TV until we can sell a set with a 23-in. rectangular
tube which can fit inside the same size cabinet as a 23-in. black-&-white set.” And he revealed that Motorola
has developed such a set, which could be produced in about a year, and will be demonstrated in a month.
It isn't news that such a set can be made. Motorola lab receiver uses same principles as RCA's, but
substitutes a 23-in. rectangular shadow-mask color tube with 90-degree deflection for RCA's 21-in. round with
70-degree angle. The tube. was made with a modified 23-in. black-&-white bulb, with color phosphor screen
applied in conventional way; new yoke & deflection components were required.
Size of set is just as important as price, said Taylor. "If we get this [23-in. 90-degree set] even at the
price of present color sets, color TV becomes a salable item." The 23-in. tube cuts 5 in. from set's depth,
increases viewing area to 283 sq. in. from present 261.
RCA has decided that 21-in. round tube is "it" for next year or 2 at least — although it undoubtedly
has know-how to produce similar tube in 90-degree rectangular version. (Westinghouse had rectangular 22-in.
shadow-mask color tube in 1956-58.) Question is one of tooling & bulb costs, etc., and RCA — now in the black
on color — apparently believes that any changeover would be too costly for the immediate benefits. Motorola
move, if it gains adherents, could force RCA's hand and make it advance its schedule for shortening and
squaring off its shadow-mask tube. In meantime, Motorola's stand is clarified — no color for at least a year.
Motorola will give data on its development to tube makers soon. It has no proprietary interest in the
23-in. color set, which uses conventional circuits, although Motorola itself holds many color patents. RCA's
response, from a spokesman: "There have been so many reportedly new color tubes announced over the years
that until we see them in operation we don't feel that we can comment."
National Video, which worked with Motorola on color tube, told us it could get into production on the
tube in about a year, if there's a demand for it. Taylor explained Motorola's attitude this way:
"We got tired of waiting for tube manufacturers to come up with the kind of design needed to make
color receivers salable. Therefore, we took the initiative ourselves to accomplish something that the industry
told us was several years away. We're willing to share our laboratory findings with the industry as our 1961
contribution to color-TV progress. We would like to see all the manufacturers in this industry put as much of
their time & effort into advancing the color art in their laboratories as is being put into the marketing of
receivers that are too large for the average size American living room."
Motorola made no actual commitment to go into color at all, but its less-than-gentle poke in RCA's
ribs may get others thinking about pros & cons of a rectangular version of the present type color tube. Motor-
ola's attitude, in fact, seems to have changed somewhat since 2 months ago, when Pres. Robert W. Galvin
told stockholders (Vol. 17:19 p23): "At the present time, color TV does not appear a profitable prospect nor is
there any technological advance on the horizon to change this picture."
Rectangular color, anyone?
JAPANESE BATTERY TVs REACH U.S. MARKET: Sony's heralded 8-in. battery port-
able TV went on sale in N.Y. last week — nearly a year behind the originally announced delivery schedule
(Vol. 16:4 pl5). The set carried a $249.95 price tag; attachable battery pack optional at $29.95.
Liberty Music Shops broke the news with full-page ads in June 25 N.Y. Times, followed by additional
insertions during the week. The headlines proclaimed: "It's here . . . the new Sony truly portable, all transis-
torized, personal direct-view TV." Liberty told us interest in the Japanese set was high, sales "excellent."
Distribution of Sony set will go national beginning in July. Sony Corp. of America merchandising
Ivp Milton Thalberg told us the battery portable (Model 8-301 W) is being imported in "substantial quantities,"
and the import pace will be stepped up to a peak by early fall. "We expect to sell many thousands of them,"
he added. The sets are being brought in by Sony's U.S. import operation, Agrod Electronics.
2u
JULY 3. 1361
"We'll have about 100 dealers in the metropolitan N.Y. area by the end of the week," Thalberg told
us. Among outlets already offering the Sony 8-incher: Bloomingdale's, Abercrombie <& Fitch, Victor Appli-
ances. Any maintenance problems which develop will be handled by 5 Sony service centers in the N.Y. area.
"It's our policy not to spread out until our service centers are properly supplied with all necessary
replacement parts," Thalberg said, explaining the reason for limiting introduction of the set to N.Y. As Sony's
service centers across the country are supplied with parts, the battery portable will be introduced in their sales
areas. (For profile of Sony Corp., see p. 21.)
Delmonico International expects to begin deliveries of its 8-in. Japanese battery portable by the end of
July, exec, vp Herbert Kabat told us. He expects the unit will be priced in the "$250 bracket — but this is still
indefinite." Pres. Albert Friedman was slated to leave for Tokyo July 2 to confer with Victor Co. of Japan about
quantity & pricing details.
Deliveries of Delmonico's Japanese color TV are scheduled to start about 60 days after their first
showing at the Music Show in Chicago this month. Kabat said that 2 color models are "in the works," but
final decision has not yet been made as to which will be introduced at NAMM. The 2 are a table consolette
and a combination embracing AM-FM-stereo phono. Both models employ RCA 21-in. color kinescopes. Prices
have not been finalized on either model.
Another feature of Delmonico's NAMM display will be the $99-list 19-in. Japanese portable introduced
at the Summer Home Furnishings Mart. Kabat told us deliveries are slated to get under way before July 31.
TV-RADIO PRODUCTION: EIA statistics for week ended June 23 (25th week of 1961):
June 17-23 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 137,655 131,765 123,707 2,668.491 2,866,790
Total radio 350,684 339,468 347,687 7,205,157 8,238,602
auto radio 110,338 117,246 131,752 2,301,431 3,224,586
GE’S FIRST STEREO RADIO: Good looking, good sounding
and high priced. That’s capsule description of the first
stereo multiplex table-model radio to be made &
marketed by GE.
The T-1000, now in production, and due to be marketed
in stereo-FM areas, is a slim all-wood set, modern in design,
with detachable doors, each containing an 8-in. speaker. It
measures 19-in. wide, 13-in. high, 8%-in. deep. The doors’
hinges serve as conductors between the speakers & ampli-
fiers when the set is played with the speaker-doors attached.
The speakers may be removed and placed up to 8 ft. from
the set by using plug-in cables between speakers and set.
The set has 6 controls and a vertical sliderule dial for
AM & FM tuning. The controls perform these functions:
on-off, AFC, phono (for phono jack), AM, mono FM, stereo
FM, loudness, stereo balance. The price will be about $175.
The 10-tube set is the first in a series of GE stereo
radios; lower-priced ones will be introduced later this
month at the Music Show in Chicago. GE apparently has
rejected the 2-piece approach for table radios. Although it
originally had designed 2-piece sets, it’s understood the
company believes that the detachable speaker approach
has more appeal. It tested 12 designs through consumer
panels, and in every case the two 2-piece designs came out
last in order of preference.
GE also has entered the AM-FM portable market, and
last week showed an 11-transistor model at $125.
Admiral, meanwhile, announced that its FM multiplex
circuit will be fully transistorized. Designed for Admiral’s
stereo consoles, it’s advertised as “not an adapter ... an
integral component of Admiral’s multiplex sound system,
available as built-in or 60-second plug-in unit.”
Motorola said last week it would have stereo radios
around the first of the year.
At week’s end only 3 FM stations were broadcasting
stereo, and the FCC had granted no new type-acceptances
for stereo multiplex broadcast equipment. Type-acceptance
proceedings reportedly were “in the works” for RCA
conversion gear, but it was expected that no final action
could be taken for a couple of weeks. Although RCA has
now shipped 7 prototype multiplex stereo generators to
station (see pl8 & Vol. 17:26 pl6), they may not legally be
used to transmit stereo programs until the equipment is
type-accepted.
D. Duck, Color Salesman: Walt Disney and his ani-
mated characters will act as spokesmen for color TV in
RCA’s upcoming ad campaign, termed its “most extensive
in years” and reputed to be budgeted at more than $5 mil-
lion. RCA’s color strategy this year is to plug all color TV
in general — not only RCA — geared to the RCA co-spon-
sored (with Eastman Kodak) Walt Disney’s Wonderful
World of Color on NBC-TV. Other RCA ad plans, as out-
lined last week by RCA Sales Corp. ad & sales promotion
vp Jack M. Williams: (1) Individual ad campaigns for
each RCA product category. (2) All ads in major circula-
tion magazines to be in color. (3) Heavy introductory cam-
paign for each product in September. (4) Print ad cam-
paign in 2nd half of 1961 to reach 39.9 million homes.
(5) Series of “color TV nights” to attract consumers to
stores to watch a complete evening of color programming.
J. Walter Thompson is RCA’s agency.
Canadian Color Sets: Although color telecasting isn’t
permitted in Canada, RCA plans to start producing color
sets at its Prescott, Ont. plant in time for fall sales. With
the increasing number of colorcasts reaching Canada from
the U.S., demand for color sets from Canadian border areas
has been increasing, Canadian RCA spokesmen say.
VOL. 17: No. 27
21
SONY’S SUNNY PROSPECTS & PROSPECTUS: Japan’s Sony
Corp. hit the U.S. stock market June 8 with 2 million
common shares offered in blocks of 10 at $17.50 a block
(Vol. 17:24 pl9). Within 90 minutes, the entire $3.5-
million offering was gobbled up by American investors
who thought they knew a good thing when they saw it.
Last week (June 29), Sony’s U.S. quotation was 20 7/8
bid, 22 3/8 asked.
Sony’s bright prospects, as well as numerous heretofore
unrevealed details about the nature, scope and, success of
its operations, were profiled for all to see in a com-
prehensive prospectus issued by underwriters Smith, Bar-
ney & Co. and Normura Securities Co. Ltd.
For a company incorporated as recently as 1946, Sony
has made tremendous progress. In its 1960 fiscal year
(ended Oct. 31, 1960), Sony sales totaled $36,775,000, up
from $23,607,000 the preceding year. Of the 1960 sales,
$12,964,000 came from exports, compared with 1959’s
export value of $8,720,000. Total profit in 1960 was $1,936,-
000— down from 1959’s $2,046,000. Sony explained that the
1960 earnings “were adversely affected by the company’s
virtual discontinuation of [its manufacture of transistors
for resale] in order to concentrate on the development &
production of new products, such as portable TV receivers.”
In the 4 months to Feb. 28 of fiscal 1961, Sony earned
$720,000 on net sales of $15,787,000, compared with $638,000
on $10,044,000 sales in the same fiscal-1960 period.
The net sales were produced by a variety of products:
transistor radios, 61.4%; tape recorders, 23.9%; recording
tape, 3.6%; transistor TV sets, 0.7%; semiconductors, 0.7%;
other products (hearing aids, microphones, recording heads,
magnetic data recorders), 9.7%.
The Japanese home market accounted for 65.4% of
total sales in fiscal 1960. Other markets: Asia (other than
Japan), 10.2%; U.S. 9.1%; Europe, 6.8%; other, 8.5%.
Transistor radios accounted for 77.6% of Sony’s foreign
sales; audio tape recorders chipped in another 11.5%. The
prospectus also noted that “net sales of Sony radios & tape
recorders in the U.S. during 1960 accounted for 69.9% &
23% respectively of total net sales of Sony products in
that country.”
Sony’s Battery-powered Portable TV
The 8-in. battery portable introduced to the U.S.
market by Sony last week (see p.19), received this descrip-
tion and less-than-enthusiastic send-off in the prospectus:
“In May 1960, Sony marketed a transistorized portable TV
set which sells at retail in Japan for $199.72. It is antici-
pated that this set will be introduced in the U.S. in the
summer of 1961 to sell at retail for $279.90 [actual list
price $249.95 plus $29.95 battery]. This product is the first
of its type to be developed & marketed and there is no
assurance that it may be profitably marketed in the U.S.”
Sony had a healthy financial glow as of Feb. .28, 1961.
Its consolidated balance sheet of that date showed $4,820,-
000 cash on hand. Its total land, buildings, machinery &
equipment and construction in progress were valued at $14,-
581,000. Total current assets were listed at $25,456,000.
Current liabilities totaled $25,642,000.
An insight into Japanese labor practices also is pro-
vided by the prospectus:
“Each year Sony grants its employes [3,698 in April,
1961] an annual increase in base wages and these amounted
to an average 12%, 10.8% and 17.3% for the years com-
mencing May 1, 1958-59-60 respectively. In addition to
base wages, the company, in accordance with Japanese
custom, also pays a semi-annual bonus to its employes.
Sony paid bonuses equal to approximately 4 months pay
for each of the semi-annual periods in 1959 & 1960.
“The company has also established the Sony Health
Insurance Assn, to which each employe contributes 3%
of his base pay and the company contributes an amount
equal to 3%% of such base pay. The Association pays the
cost of certain medical & dental services for employes and
utilizes surplus funds to defray part of the cost of employe
recreational benefits.
“In addition, the company provides medical facilities
& subsidized cafeterias at each of its plants, dormitories
for certain of its employes, high school educational facilities
where such facilities are not available locally, recreational
facilities, and reimbursement of the costs of transportation
to & from work.
“Employes are required to retire at age 55. Upon
retirement, an employe, other than a director, is entitled to
receive ... a lump-sum payment based on his years of
service, his monthly pay at the time of retirement and
certain other factors. An employe who has worked for the
company for 30 years is entitled to a maximum lump-sum
retirement payment of 37 times his monthly wages at the
time of retirement.”
* * *
Japanese Electronics Output: The Japanese electronics
industry’s 1960 production was valued at $1,166 billion — up
25% from the $932 million of 1959, the Commerce Dept.’s
Business & Defense Services Administration reported last
week on the basis of figures from the Japanese Ministry
of International Trade & Industry. The total output in 1959
represented an 87% increase over 1958. Breakdown: TV
receivers, 3,551,700 sets at $394.2 million (up from 2,852,-
800 at $334.8 million in 1959) ; radios with 3 or more tran-
sistors, 11.1 million at $169.2 million (vs. 7.6 million at
$122.4 million); tubes, $169.8 million ($141.1 million);
semiconductors, $71.3 million ($52.9 million). Japan’s pro-
duction of transistors continued to exceed that of the U.S.
in units, but not in dollars. In 1960, Japan produced 139.8
million transistors at $53.8 million (up from 86.5 million
at $44.5 million), compared with 1960 U.S. production of
127.9 million transistors at $301.4 million.
* * *
Japanese Import Re-Alignment: Petely Enterprises
Inc., longtime N.Y. importer of Japanese radios, has been
named exclusive U.S. & Canadian sales agent for all prod-
ucts of Fuji High Frequency Radio Laboratory, sold under
the “Constant” brand name.
Another RCA Strike Looms: Some 2,500 members of
the Assn, of Scientists & Professional Engineering Per-
sonnel were slated to go on strike midnight Saturday at
RCA plants in Camden, Moorestown and Pennsauken, N.J.
and Croydon, Pa. On June 16, RCA & AFTE came to
terms after a 5-hour walkout at the same locations (Vol.
17:25 pl8). The APEP union is asking for a 10% wage
boost, a 10-month contract, other benefits. APEP walked
out for 6 days last year before arriving at the one-year pact
which expired Saturday (Vol. 16:29 pl5).
Little Set, Big Speaker: “Revolution in pocket-radio
tone quality” is claimed by Zenith for loudspeaker being
used in 2 new pocket radios at $39.95 & $60. The “Extended
Range” speaker is 3 x 5-in., oval, with the voice coil offset,
rather than centered, giving a steep cone angle at the top
for greater treble response and a larger cone area below
for extended bass. A flat ceramic magnet makes possible
the use of the big speaker in a radio only 1%-in. deep.
22
JULY 3, 1961
OPTIMISTIC MOTOROLA SHOWS LINE: On an upbeat
note, Motorola unveiled its 1962 TV, stereo & radio
lines to distributors in Chicago last week. Exec, vp
Edward R. Taylor reported that consumer-product
business last month was the best for any June in
Motorola’s history.
He predicted that Motorola’s unit sales of TV sets in
the 3rd quarter would be 15% higher than in the same 1960
period, with stereo rising nearly 20%. “For the full year,
despite the adverse economic influences in the first 4
months,” he said, “Motorola distributor sales of TV, stereo
& radio products in total wflll exceed 1960.”
For the entire industry, he foresaw “a real possibility”
of distributor sales of 6.25 million TV sets, compared with
5.8 million last year, translating into “nearly $1.5 billion
for the consumer economy.”
The new TV line features a “picture-optimizer control”
which permits the viewer to select the picture texture he
prefers. Among other innovations is a 23-in. “convertible
consolette” (open list) featuring a “furniture frame top”
and 3 interchangeable swivel furniture bases for different
styles. The 19-in. all-transistor Astronaut portable is
carried over at $275 plus $88 for rechargeable batteries.
The 19-in. line is priced from $169.95 to $269.95
(remote), 23-in. sets from $199.95 to $369.95. Four stereo
theaters are featured at $499.95 to $825. A new remote
control in 23-in. models uses an entirely transistorized
remote-receiver chassis.
Stereo units continue to feature “Vibrasonic” sound,
which this year is described as an “acoustical compensator
control for concert-hall realism” (the word “reverb” isn’t
used); 3-channel sound is highlighted again. Portable
stereo units range from $34.95 to $249.95, consoles $149.95
to $995 (Drexel furniture).
The AM-FM line has Motorola’s first AM-FM clock
radio, at $79.95, an FM-only set at $49.95, and AM-FM
sets at $59.95 & $79.95. Clock radios include an all-tran-
sistor portable set at $75, other models starting at $19.95.
Seven table radios range from $14.95 to $39.95.
Average Set Lasts 1 1 Years: Families investing in new
TV sets keep them 11 years on the average. Used sets
last 6 years. And city families hang on to their sets a year
or 2 longer than rural families. These are among “home
notes” extracted by economists in the Agriculture Dept.’s
research service from Census Bureau statistics. In other
appliance fields, new refrigerators and electric or gas
ranges are used for 16 years, used refrigerators or gas
ranges 8-9 years, new automatic washers & dryers 9 years.
FCC Weighing Radiation Seal: More prominent radia-
tion-compliance notice to the TV & radio set-buying public
is being considered by FCC. It is thinking of requiring all
manufacturers to place a 3 x 1-in. label on each set —
stating that “[Company X] certifies that this receiver
complies with FCC radiation limits as of date of manu-
facture.” The FCC set Aug. 7 as the deadline for comments
on proposed rule making which would amend Sec. 15.66 of
its rules. The proposal covers all receivers in the 30-890-mc
range, including TV & FM and excluding AM.
Add Good-Business Notes: Olympic reports record
orders at its national distributor convention in Chicago
prior to the International Home Furnishings Market, with
more business during the convention & market than during
all of June & July last year.
Trade Personals: John Stevens resigns as vp, Hoffman
consumer-products operations, to re-enter the management
consultant field; Theodore S. Hoffman named vp-mgr., Hoff-
man Electronics semiconductor div. . . . John Booth retires
J uly 3 as director of Philco’s Techrep Div. after 15 years of
service with the company. . . . Kenneth M. Lord, ex-General
Dynamics, named mfg. & purchasing vp, Raytheon.
Otto J. Riss, ex-Bendix Corp., named mfg. dir., Pack-
ard Bell home-products div. . . . William R. Spackman
named gen. sales mgr., Michigan Magnetic (tape recorder
heads), succeeding Paul H. Schulte, who has left the pos-
ition because of illness. Schulte will continue as area sales
mgr. covering Mich., Ind. and Ohio.
Melvin C. Oelrich elected pres., American Concertone,
succeeding George Otis, who is chmn. Paul Abbey, ex-
Ampex, named mktg. dir. for consumer-professional prod-
ucts . . . Robert B. Wyland, ex-American Airlines, named
human-relations vp, Daystrom.
Lt. Gen. Clovis E. Byers (ret.) named vp, GT&E
Washington, D.C., office, succeeding Rear Adm. Frederick J.
Bell (ret.), who will continue as a consultant to the
company . . . William J. LaHiff appointed gen. mgr.,
Dynamics Corp. of America’s Farmingdale div.
Charles Feldman appointed to new post of ad mgr.,
Columbia Record Distributors, N.Y. & Newark, N.J. . . .
Harold M. Winters resigns as East Central regional sales
mgr., RCA Sales Corp., because of ill health.
Richard P. Axten promoted from PR dir. to secy., Ray-
theon, succeeding Paul F. Hannah, who continues as vp
and gen. counsel. C. Gayle Warnock, ex-Communications
Affiliates, named Raytheon PR director. E. Nevin Kather,
semiconductor div. gen. mgr., and John T. Thompson, dis-
tributor-products div. gen. mgr., named vps.
Components Output Up: Shipments by U.S. manufac-
turers of electronic components last year had an estimated
$3. 4-billion value — up more than 10% above 1959 levels,
the Commerce Dept.’s Business & Defense Services Admin-
istration reported. Nearly 40% of the principal components
were for military end-use. Receiving-tube output declined
7% in 1960 to $348 million from $374 million in 1959, but
shipments in most other categories increased — TV picture
tubes by nearly 8% to $259 million, semiconductor devices
by 37% to $542 million, capacitors by 9% to $255 million.
“Steelman” Name Returns: Steelman Electronics Inc.
has been formed by Morris J. Steelman, veteran phono
manufacturer, whose Steelman Phonograph & Radio Corp.
went out of existence last year as a result of bankruptcy
proceedings. The new firm, headquartered in Mt. Vernon,
N.Y., will show a line of phonos from $19.95 to $149.95 at
the Music Show in Chicago’s Palmer House July 16-19.
TV-Radio Complaints Lead: Customers’ beefs about
TV-&-radio set sales & service lead all other types of com-
plaints, according to managing dir. Leland S. McCarthy of
Washington’s Better Business Bureau. In 12 months, he
reported, his office heard 600 complaints of alleged gyps
by set dealers. Appliance sales & service accounted for
367 complaints, home improvements for 366.
Add Plant Shutdowns for Vacation: Philco, all plants,
July 17-30. Thompson Ramo Woolridge, Tapco Group,
July 31-August 14.
Obituary
John Iv. Gowen Jr., 67, asst. secy, of Hazeltine Corp.,
died June 25 at his home in Great Neck, L.I. He is survived
by his wife, 2 sons, a brother, a sister and 5 grandchildren.
VOL 17: No. 27
23
Finance
Ling-Temco Files Plan: A 4-step financing plan paving
the way for its takeover of Chance Vought Corp. has been
filed with SEC by Ling-Temco Electronics Inc. The SEC
application (File 2-18340) calls for registration of: (1)
493,332 common shares underlying 5-year warrants to be
issued in connection with the Chance Vought purchase and
conversion of 5 %% subordinated Chance Vought deben-
tures due 1977. (2) 67,462 common shares underlying 9-
year warrants issued to holders of $5 million of 6% senior
notes due 1974. (3) 314,264 common shares & 15,120 pre-
ferred shares issuable under stock-option plans. (4) 78,241
common shares to cover options under a Chance Vought
plan. Ling-Temco’s name will be changed to Ling Temco
Vought Inc. The merger was approved by Chance Vought
stockholders June 30 at a Dallas meeting.
General Instrument Increases Sales: For the first fiscal
quarter (ended May 31) of 1962, General Instrument posted
a 12-13% gain over the combined $19-million sales a year
earlier of GI and 2 subsequently acquired companies, Gen-
eral Transistor and Pyramid Electric. Earnings in the May
quarter approximated the combined 27^-a-share profit of
March-May 1960. Chmn. Martin H. Benedek told the annual
meeting that sales for the entire 1962 fiscal year will be
“approximately 30% above” the preceding year’s record
$70.6 million, profits will be “satisfactory.” Shareholders
approved an increase in authorized common to 5 million
from 3 million shares. GI has 2,432,504 shares outstanding.
Transvision Electronics Inc., New Rochelle, N.Y. maker
of ETV equipment & other electronic teaching devices, has
filed an SEC registration (File 2-18409) for 140,000 com-
mon stock shares in a public sale underwritten by Adams
& Peck. The price was unreported in the company’s state-
ment, which also covered shares underlying warrants to
be sold to Adams & Peck, Florida Capital Corp. and Comae
Associates. Biggest portions of the proceeds ($250,000 &
$225,000) would be devoted to developing closed-circuit
ETV business and to expanding manufacturing & engineer-
ing facilities, Transvision said.
P. R. Mallory’s 2nd-Quarter Forecast: Reversing the
trend of the preceding 3 quarters, sales & profit in 1961’s
2nd quarter will be slightly ahead of the year-earlier per-
formance. Vp C. A. Barnes said the improvement should
continue through the balance of the year and boost 1961
sales & earnings above the 1960 figures. However, first-
half returns are expected to show sales down some 6%
from $43.7 million a year ago, earnings 12-15% below
first-half 1960’s $2 million. Barnes also reported that Mal-
lory is in negotiation on acquisition of undisclosed concerns.
Electronic Instrument Co., Long Island City maker of
hi-fi components and amateur radio apparatus, seeks SEC
registration (File 2-18404) of 173,000 capital-stock shares
for public sale underwritten by Goodbody & Co. The com-
pany is offering 118,000 new shares, and the sole stock-
holder, Pres. Harry R. Ashley, is offering 57,000 outstand-
ing shares. Proceeds would be used largely to retire debts.
MPO Videotronics Inc., N.Y. TV commercial producer,
has listed 60,000 common stock shares with SEC (File
2-18402) for public sale at an unreported price through
Francis I. du Pont & Co. The company said the proceeds —
plus a $750,000 institutional loan being negotiated — would
be used to convert its quarters at 222 E. 44th St. into a
production center costing $1.6 million.
Indiana General Notes Sales Pickup: Sales in May &
June have reversed the first-quarter’s downtrend and
have increased order backlogs of all divisions to “signific-
antly” higher levels than they were at year’s start, Pres.
Robert F. Smith said. He forecast that first-half results
will approximate first-half 1960’s profit of $733,313 on $10.4
million sales. For the balance of 1961, “an anticipated
pickup in sales should enable us to exceed 1960 results, but
by how much is still a matter of conjecture.” A factor ex-
pected to boost operating results in the 2nd half, he said,
is the recently issued (April) patent giving Indiana Gen-
eral proprietary rights for ferrite memory core materials
used in computers.
SEC Order Withdrawn: An SEC stop-order against
Hazel Bishop Inc., whose 1960 stock-registration statement
was challenged on grounds that it “contained false & mis-
leading statements” (Vol. 16:45 pll), has been lifted by
the Commission. Permitting the statement to become
effective, SEC said the company had corrected the registra-
tion with “appropriate disclosures” about its business,
including deals with C & C Television Corp. (now Television
Industries Inc.).
Applied Research Inc., Port Washington, N.Y. designer
& developer of devices for space communications systems &
radio frequency analysis, plans public sale of 120,000
common stock shares at $6 per share through Cruttenden,
Podesta & Co. and Spear, Leeds & Kellogg. An SEC
registration statement (File 2-18350) said half of the
shares will be offered by the company, half by Pres. Aldo
M. Scandurra, vp Martin Dolin and secy.-treas. Nicholas
M. Poulos.
Daystrom Posts First-Quarter Profit: Daystrom
opened its 1962 fiscal year “in the black” dux’ing the first
quarter ended June 30, Chmn. Thomas Roy Jones told the
annual meeting last week. The company was in the red
during the preceding quarter. Jones said operations “are
looking better, although the black figures are neither as
good as we want nor as we expect.” In the year-ago fiscal
quarter, Daystrom earned $344,528 on $22.5 million sales.
Sprague Sees Record 1961: Forecasting peak sales &
earnings, Chmn. Robert C. Sprague estimated that “sales
will run around $75 million [vs. a record $64.5 million in
1960] and earnings will be in the neighborhood of $4 a
share [$3.40 in I960].” He said current sales & profits are
running considerably ahead of a year ago, attributed the
rise to new product developments, such as tantalum capaci-
tors and other items for the data-processing field.
RKO General Has First-Half Gain: General Tire &
Rubber scored gains in both consolidated net sales & earn-
ings for 1961’s first half. The report to stockholders noted:
“Our current consolidated earnings represent an increase
of 2.4% despite the fact that the 1961 income of RKO Gen-
eral, our TV-radio subsidiary, was subject to income taxes
whereas its 1960 income was not. The RKO General income
before taxes was greater than that of 1960.”
Arvin Expects 2nd-Quarter Gains: Arvin Industries
will bounce back from its first-quarter loss (Vol. 17:18 p8)
and post 1961-over-1960 gains in both sales & earnings in
the 3 months to July 3, Chmn. Glenn W. Thompson forecast
last week. Sales in the 2nd quarter are expected to jump
10% from $15.2 million in May-July 1960. Earnings “will
be substantially above” the $47,441 (4^ a share) profit of
fiscal 1960’s 2nd quarter, he said.
24
JULY 3, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Avco
1961 — 6 mo. to May 31
1960 — 6 mo. to May 31
$157,926,234
164,856,003
$ 6,201,187
5,216,559
$0.60
.51
10,379,438
10,305,342
Lab for Electronics
1961 — year to Apr. 28
1960 — year to Apr. 28
50.929.000
48.114.000
1.891.000
1.648.000
1.66
1.68
1,136,636
981,670
Loral Electronics
1961 — year to Mar. 31
1960 — year to Mar. 31
35,776,964
17,439,871
$2,804,023
1,180,798
1,301,618
579,216
.75
.33’
1,740,444
1,732,500’
Seeburg
1961 — 6 mo. to Apr. )30
1960 — 6 mo. to Apr. 30
16,272,505
12,974,598
518,527
1,203,302
.37
.95
1,409,799
1,260,000
Notes: ’Adjusted to reflect 5% stock dividend in July, 1960 and 3-for-l split in November.
Mergers & Acquisitions: Consolidated Electronics In-
dustries is acquiring Mercury Record Corp. for undisclosed
stock & cash. To facilitate the financing of the acquisition,
Consolidated is selling $1.7 million of its common shares
to the trustee of its controlling stockholder, United States
Philips Trust • Melpar Inc., Falls Church, Va. radar-elec-
tronics-missiles subsidiary of Westinghouse Air Brake,
plans to acquire Television Associates and subsidiary Tele-
vision Associates of Indiana, both in Michigan City, Ind.
The amalgamation has been approved by the boards of the
2 concerns, awaits only the consent of Melpar stockholders,
who will vote the merger at a special meeting in August
• Thompson Ramo Wooldridge and GEC of Britain have
formed International Systems Control Ltd. to develop
control systems for British industry. The new firm will
have a capitalization of about $1.2 million • Avnet Elec-
tronics and Foundry Equipment Ltd. have formed England-
based Feco Inc. to develop & distribute automatic foundry
equipment in the Western Hemisphere • Lab for Electron-
ics and Tracerlab have voted to merge, subject to approval
of stockholders. Lab for Electronics would be the surviving
company. The proposed amalgamation calls for the ex-
change of one Lab for Electronics common share for each
4% of Tracerlab’s 717,423 outstanding shares • Litton
Industries has purchased for undisclosed cash London
Office Machines Ltd., distributor of office machines & equip-
ment in the British Isles • Reeves Soundcraft has teamed
with an English group to form jointly-owned Soundcraft
Magnetics Ltd. The new company will market Reeves’ mag-
netic recording tape in the UK • Muter stockholders have
approved doubling the authorized common to .2 million
shares to acquire via a stock exchange General Magnetic
Corp., privately-owned Detroit maker of permanent mag-
nets for sound equipment. The exchange calls for Muter to
issue 262,500 shares for General Magnetic’s total 212,500
outstanding — a transaction involving more than $2 million,
based on Muter’s ASE quotations last week • Lionel
Corp.’s proposed acquisition of Hathaway Instruments
will be voted by stockholders of both firms Sept. 7.
Common Stock Dividends
Stk. of
Corporation
Period
Amt.
Payable
Record
Avnet Electronics . . .
. Yr-end $0.25
Aug.
7
Jul. 21
Day strom
• Q
(Omitted)
IBM
• Q
.60
Sep.
9
Aug. 10
Networks Electronic..
. . Stk.
5%
Jul.
31
Jul. 14
A. C. Nielsen
• Q
.15
Aug.
1
Jul. 10
Warner Bros
• Q
.30
Aug.
4
Jul. 14
Reports & Comments Available: Amphenol-Borg Elec-
tronics, review, A. M. Kidder & Co., One Wall St., N.Y. 5
• Paramount Pictures, analysis, Ira Haupt & Co., Ill
Broadway, N.Y. 6 and Paine, Webber, Jackson & Curtis,
25 Broad St., N.Y. 4 • Beckman Instruments, memo, Cooley
& Co., 100 Pearl St., Hartford 4.
Recent .
Stock Issues
Offering
June 29, 1961
Stock
Price
Bid
Asked
General Resistance
. 3
3%
4%
Julie Research Labs
. 10
14%
16
Marcon Electronics
. 10
16
18%
Sony Corp
. 17%
20%
22%
Wrather Corp
. 10
7%
8%
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday June 29, 1961
Stock
Prev.
Bid
Bid Asked
Stock
Prev.
Bid
Bid Asked
Acoustica
1914
19%
21%
Magna Th.
4
4
4%
Adler Elec.
16%
16%
18%
Magnetics Inc. _
11
10
11*4
Aerovox
10%
10%
11%
Maxson
21%
20%
22%
Allied Radio
28%
25%
27%
Meredith Pub. _
38
37
40%
Astron Corp.
2%
2%
2%
MetroMedia
18%
17%
1974
Babcock
26%
29
31%
Microdot
26
25*4
27%
Baird Atomic
18%
17%
19%
Milgo Elec.
20%
19%
22%
Cannon Elec.
27
28%
32
Narda Micro. ..
7
7
8 Vs
Capehart
8%
8%
9%
Newark Elec.
14%
13%
14%
Chicago Aer.
21
22%
25%
Nuclear Chi.
40
40
43%
Control Data
101
95
101
Official
3%
374
4%
Cook Elec.
11%
11%
12%
Pacific Aut.
5*4
5
5%
Craig - -
13%
13%
14%
Pacific Merc.
7%
7y8
774
Crosby Tel.
6
5%
6*4
Philips Lamp __
145
135%
140%
Dictaphone
34
35%
38*4
Pyramid
2
1%
2%
Digitronics
24
26
29%
Radiation
24*4
22
23 Vs
Eastern Ind.
16
15 Mj
17
Rek-O-Kut
2*4
2%
3-3/16
Eitel-McC. - _
16%
16%
18*4
Research Inc.
5%
474
5%
Elco Corp.
11%
12%
14*/e
H. W. Sams
39%
39%
43*4
Electro Instr.
20
19
22
Sanders Assoc. _
52%
56
60
Elec. Voice _ _
10%
10%
12
Silicon
11%
10%
12
Elec. Assoc.
30
28%
30%
H. Smith
9%
12
13%
Elec. Cap. Corp.
43
42%
46%
Soroban
59
63
68%
Erie Resistor _
14,%
14%
15%
Soundscriber
11
11%
1274
Executone
19
18
19%
Speer Carbon
29%
29%
32*4
Farrington
14%
12%
13%
Sprague
77%
78%
82*4
Poto Video
7
6%
7%
Sterling TV
3%
3% 3-15/16
40% 43%
Four Star
21%
22
24%
Systron-Don.
40
Gen. Devices
11%
12%
13%
Taft Bcstg.
17%
19
20%
8
8
9 Vs
Taylor Instr.
52
45
48%
Goodwill Sta.
10%
11%
Technology
6%
6%
7%
314
3 3-9/16
Tele-Bcstrs.
2*4
1 bb
2%
21%
20%
22%
Telechrome
10%
10%
12
23%
22%
2474
Telecomp.
6%
7%
8%
24
23%
26*4
Time Inc.
82
82
86*4
160
165
180
Tracerlab
12%
10%
12*4
14%
16
17%
United Art.
7%
7%
8%
18
18
19%
Universal -
%
%
1-3/16
30
30
33
Vitro
25*4
25%
2774
49
48
52%
Vocaline
2%
274
2%
8%
8
8%
Wells-Gardner _
32%
31
33%
48
46%
50%
Wilcox Elec.
10
9%
10%
Leeds & North.
Lei Inc.
34%
8%
34%
8%
37%
9%
Wometco
24%
24%
27
WEEKLY
JULY 10, 1961
Television
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 28
The authoritative service for executives in all branches of the television arts & industries
y
WITH THIS ISSUE: Full Texts of FCC's Revised Proposed Rules on Program Forms and
Proposed Rules on Logging Requirements (1961 Supplement No. 8)
SUMMARY-INDEX OF WEEK'S NEWS
FCC
PROPOSED "PROGRAM IMPROVEMENT" TOOL— FCC's new pro-
gram forms — are set out for industry comment. Would make
broadcasters account for "composite" & "selected" week (p. 1).
MIAMI CH. 10 DECISION UPHELD by Court of Appeals, which
cites "corrupt tampering" with FCC, sustains Commission order
against WPST-TV, WKAT and North Dade (p. 3).
N.Y. RADIO DEALS CHALLENGED by FCC in hearing notices
holding up Crowell-Collier's acquisition of WMGM and renewal
of WINS, which Storer wants (p. 10).
Advertising
MAGAZINE SLUMP REPORTED FOR FIRST HALF of 1961 by Mag-
azine Ad Bureau. TV was only ad medium to gain (p. 2).
FTC FLEXES ITS MUSCLES in new enforcement rules under Presi-
dent Kennedy's reorganization plan. Delaying tactics in advertis-
ing deception cases are banned (p. 2).
SPOT-TV PRICE-CUT SOUGHT by Lennen & Newell in letter to
reps. Suggested formula: A 10% cut on announcements within
new expanded nighttime breaks (p. 9).
NIELSEN PROFILE OF N.Y. gives close-up look at family viewing
patterns, relationships between income, education & viewing (p. 10).
Programs
ALTHOUGH TOTAL VIEWING'S UP, prime-time viewing is slip-
ping, Nielsen checkup for us reveals (p. 2).
JUL 1 0 1361
Consumer Eiecfronics
FM STEREO SALES to be launched officially at Music Show, with
keynote speech by Comr. Lee. New German & Canadian TV
imports to be shown (pp. 14 & 16).
TOP TV BRANDS-IN-USE in 19 markets shown in 1961 Consolidated
Consumer Analysis; RCA is No. 1 in 18 markets (p. 15).
BRITISH ELECTRONICS EXPORTS to U.S. decline in 1960, led by
large drop in record-player shipments (p. 16).
100 TOP DEFENSE FIRMS, enumerated by Pentagon, dominated by
electronics producers; General Dynamics again heads list (p. 17).
SEMIPROFITABLE SEMICONDUCTORS: Wall St. Journal analysis
finds manufacturers "caught in a wave of price cutting & falling
profits despite a continuing upturn in sales" (p. 18).
Films
SYNDICATION OUTLOOK FOR 1962-63 BLUE. Hollywood execu-
tives blame producers who were "junk dealers" and stations who
"never properly supported" syndication (p. 6).
Auxiliary
CATV LIKES "RIGHTS" RULING, counsel Smith asserting that San
Francisco decision will aid fight against United Artist copyright-
infringement suit (p. 11).
Other Departments
STATIONS (p. 4). NETWORKS (p. 12). PERSONALS (p. 13).
FOREIGN (p. 13). ETV (p. 13). FINANCE (p. 19).
FCC'S PROPOSED 'PROGRAM IMPROVEMENT' TOOL: FCC came out with its proposed
new program forms last week, as expected. We include herewith full text as special supplement. It's 3
documents in one — TV form, AM-FM form, logging form.
As we reported earlier (Vol. 17:27 p2), it differs from original proposal of last February (Vol. 17:9 p2)
in several significant respects. Much of the difference is attributable to FCC-industry consultations which
produced clarification. Not that industry is going to like it any more, because it would give broadcasters a
dilly of a headache digging up added detail. Industry has until Sept. 7 to tell FCC what's wrong with proposal.
It's a most vital document which we urge all to read, because it's basic tool with which FCC hopes to
carry out fundamental policy it propounded last year (Vol. 16:31 pi) — namely, that broadcasters should tell
FCC what they did to ascertain needs of their y^^errf&iistejaer,
"To summarize the whole thing,” an FCC -ito-it* msempgr
broadcaster account for every second of his broadcast week — something"we'
was designed to have the
ever had before."
Chmn. Minow concurred in proposal but would have gone further, would have asked broadcasters
to tell how many network public-affairs programs they carried & what they substituted for such programs
which were rejected. Comr. Hyde dissented without issuing a statement; he told us: "I adhere to my original
views of last February" — grave concern about Commission establishing "guidelines." Comr. Craven concurred
with: "I am for the Notice . . . but I have some reservations with respect to the matter which I can resolve after
the comments are in."
2
JULY 10, 1961
FIRST-HALF MAGAZINE SLUMP: An 11% decline in ad pages, and a 4% revenue fall-off in
the first 6 months of 1961, was the not-so-good news revealed by the Magazine Ad Bureau last week. Figures,
based on 83 general & farm magazines reporting to Publishers Information Bureau: 35,423 ad pages vs. 39,767
in the same period last year; $419 million ad revenue intake vs. $436 million for 1960's first half.
All magazine categories were down in number of ad pages, with only 3 categories registering
slight gains: Fashion (up 1%), monthlies (up 8%), women's magazines (up 4%). Ad-page declines were re-
ported by traditional leaders Saturday Evening Post (off 29%), Newsweek (15%), Life (9%), Time (18%), Cor-
onet (21%), Ladies' Home Journal (16%), Better Homes & Gardens (29%), Business Week (20%), Fortune
(-L8%L -Increases were scored by Playboy (up 45%), TV Guide (43%), Reporter (31%), Cosmopolitan (14%),
Redbook (11%) and Reader's Digest (9%).
TV was only major medium to score gain in ad revenue in the January-June 1961 period (newspaper
ad linage f ell hear ly 10%). Gross network & national-spot revenues rose 3% to $670 million, pointed out TvB.
Viewing is also ''moving ahead," TvB reported, with all-day average viewing level at 5 hr., 32 min. for
the September 1960-April 1961 season (vs. 5 hr., 27 min. in 1959-60). Average tune-in (10 a.m.-ll p.m.) in April
was up over April 1960 as well as over April 1959.
THO' TOTAL VIEWING'S UP, PRIME-TIME VIEWING SLIPPED: All day TV view
ing may be making gains (see above) but there is a drop in U.S. viewing during the peak nighttime hours.
This downward drift was spotlighted earlier this year by Lever Bros, vp Henry M. Schachte (Vol. 17:17 p7) and
reflected again last week in a usage-trend study prepared at our request by A. C. Nielsen.
At best, 1961 viewing merely equals I960 in terms of the number of hours spent by the average U.S.
TV home in viewing TV between the hours of 7-11 p.m. It was off in January (2.34 hours in 1960 vs. 2.29 in
1961), equal in February (2.32 vs. 2.32), and off again in March (2.28 vs. 2.22), April (2.25 vs. 2.22), and May
(2.03 vs. 2.01). Similar decline is noted in percentage of homes tuned in during average prime-time minute.
Drop is somewhat obscured by home growth. If the average TV home is watching TV somewhat
less at night, there has been a steady growth of TV households. Result: The May 1960 average percentage
of homes tuned during prime time was 51.3%, representing 23,188,000 homes, for example. In May 1961, the
figure had eased down to 50.5%, but it represented 23,685,000 homes — about half a million more.
FTC FLEXES ITS MUSCLES: No longer known as "little old lady of Pennsylvania Ave.," FTC
last week ripped away some traditional procedural rules in advertising cases, clamped down on leisurely
hearing processes and served stern notice that it would not fool around with frivolous appeals by litigants.
"Extensive & far-reaching changes" in rules — first since 1955 — were announced by FTC Chmn. Paul
Rand Dixon just one week after President Kennedy's reorganization plan for his agency emerged intact from
Republican attacks in Congress (Vol. 17:27 p3). And more FTC streamlining — started earlier with staff
shakeups (Vol. 17:26 pi 1) — could be expected.
"We have good reason to hope that our revised rules will help the Commission to shake itself loose
from a lifelong incapacity to act soon enough," said Democrat Dixon. "By requiring litigants to present the
issues of a case to the Commission in the fastest reasonable time, we may be able to bring relief to victims
of illegal actions while they are still in business." New anti-stalling machinery will go into motion July 21.
FTC will aim its consent-order shotgun at respondents in deception & monopoly cases. In past FTC
practice, litigants have been able to joust interminably with Commission lawyers & hearing examiners before
coming to terms — as they have done, sooner or later, in about 70% of cases. Under new rules, negotiations
for settlements will be opened before formal complaints are issued. Litigants will have 30 days to make up
their minds whether they want to sign cease-<S-desist papers. If there's no agreement in that time, complaints
will go on books, and cases "will be fully litigated" — with no more chance for consent-order settlements.
FTC-cited advertisers may find one publicity break in new consent-order procedure, however. If
agreement is reached, there'll be only one FTC press release reporting the fact. In past, embarrassed adver-
tisers could anticipate seeing their companies' names in papers in repeated stories — at times of complaint,
answers to charges, hearing, examiner's opinion, consent order and/or FTC's final decision.
Dilatory hearing tactics will be out, too, Dixon said. In new setup approved by full FTC, hearings
must "proceed with all reasonable expedition" — at one place & without suspension until they're finished, not
scattered all over U.S. and interrupted by repeated adjournments & recesses. "There will be no more adjourn-
ment of a case in December 1958 until January 1961," Dixon promised.
VOL. 17: No. 28
3
Litigants no longer may count on automatic reviews of examiners' decisions, either. It's been FTC's
procedure to sit solemnly to hear appeals, no matter if — as Dixon put it — their ''only purpose is to delay a final
decision & waste the Commission's time." Starting next week, it will take votes of at least 2 of FTC's 5 members
to bring case before full Commission on appeal. Holdover Republican Comr. Sigurd Anderson, who publicly
opposed White House reorganization plan, and holdover Democratic Comr. William C. Kern objected to this
rule. Anderson said it was "violation of at least the spirit of due process," but Dixon prevailed.
FTC's conflict-of-interest & ex-par te restrictions will be tightened at same time. Former FTC officials
& attorneys will be barred from representing companies in cases in which they participated "substantially."
Once hearings start, private discussions of merits of cases between FTC lawyers & company counsel, between
lawyers & examiners or between lawyers & FTC members will be banned. And if company attorneys refuse to
produce documents or if they engage in "dilatory tactics" at hearings, examiners may recommend that
Commission disbar them from FTC practice.
LEE DE FOREST — 'FATHER OF RADIO': More than any other mqn, Dr. Lee De Forest, who
died at 87 June 30 in his Hollywood home, was responsible for giving birth to the modern science of electronics.
Like many pioneers, he was taken for granted in an era which seemed to have passed him in sophistication.
His invention of the audion in 1906 made possible electronic amplification and led to radio, TV,
talking pictures, computers. With more than 300 U.S. & foreign patents to his credit. Dr. De Forest never
stopped his research for long — even after his heart attack in 1957. He observed his 84th birthday by applying
for a patent on a 4-in.-thick wall TV set. At the time of his death, he had been doing research on the production
of electrical power from heat through the use of selenium cells.
Dr. De Forest always felt a keen responsibility for the uses — and what he considered the abuses — of
radio, and, later, TV. "What have they done to my baby?" he used to ask, in his almost continual crusade to
keep TV & radio as instruments of education & culture. Since 1951, he had carried on this crusade as first vp
of the National Assn, of Better Radio & TV.
One of the last of the individualistic inventors, Dr. De Forest in his later years became a piece of living
history — recipient of awards & honors. His disregard for money and his willingness to lend his name to various
schools & business enterprises, tended to place him in the stereotyped mold of the eccentric inventor.
Actually, his interests ranged far beyond science. Aside from his drive for uplift of TV & radio
programming, he was a poet and visionary. The fact that he lived to see his audion vacuum tube recognized
as possibly the greatest single invention of all time, which gave birth to a multi-billion-dollar industry, may
have concerned him less than the uses to which he felt his inventions were being put. In his biography,
published in 1950, he wrote:
"Throughout my long career, I have lost no opportunity to cry out in earnest against the crass
commercialism, the etheric vandalism of the vulgar hucksters, agencies, advertisers, station owners — all who,
lacking awareness of their grand opportunities and moral responsibilities to make of radio an uplifting influ-
ence, continue to enslave and sell for quick cash the grandest medium which has yet been given to man
to help upward his struggling spirit."
In a formal resolution, FCC expressed "its deep sense of loss" at the death of Dr. De Forest. Citing
more than 300 inventions in communications fields by the "outstanding American," the Commission said the
"govt. & the public generally are indebted to Dr. De Forest for his creative contributions."
MIAMI CH. 10 DECISION UPHELD: Long-disputed Miami Ch. 10 "influence" case "con-
cerns corrupt tampering with the adjudicatory process itself," Court of Appeals held last week in sustaining
FCC's year-old order taking outlet from WPST-TV & giving it to L. B. Wilson Inc. (Vol. 16:29 PI et seq.).
"Surreptitious efforts to influence an official charged with the duty of deciding contested issues
upon an open record in accord with basic principles of our jurisdiction eat at the very heart of our system of
govt.," Court said scathingly, rejecting arguments for overturn of FCC's decision by National Airlines' WPST-
TV and 2 other barred contestants — WKAT Inc. & North Dade Video Inc.
It was clear victory for Commission. Court's opinion by Judge E. Barrett Prettyman said "we would
affirm it" if FCC's 1960 ruling had been submitted "as a final order." Court noted, however, that FCC plans
to consider other applications in addition to L. B. Wilson's— but excluding WPST-TV, WKAT and North Dade
4
JULY 10, 1961
— when full-term license For Ch. 10 comes up. "Its decision then will of course be subjected to review here
upon appeal," Prettyman pointed out.
Court recounted backdoor maneuvers in the case by National Airlines' Public Service TV Inc. &
other disqualified contestants, said: "He who engages in such efforts in a contest before an administrative
agency is fortunate if he loses no more than the matter involved in that proceeding."
Even stronger judicial language was picked up by Court from other opinions in non-FCC fraud cases
to buttress its Ch. 10 decision. Among Court quotes cited: "From the moment that [a litigant] cease to depend
upon the justice of his case & seeks discriminatory & favored treatment, he becomes a corrupter of the govt,
itself. It is a wrong against the institutions set up to protect & safeguard the public."
MEYNER TOSSES MONKEY WRENCH INTO ETV DEAL: There'll be no sale of WNTA-
TV N.Y. to that ETV group (Vol. 17:8 p8 et seq.) if N.J. Governor Robert B. Meyner has his way. In a 32-
page brief filed with FCC last week, Meyner strongly protested any title transfer of his state's sole TV
channel, even though the station would be providing a cultural service.
"Obviously questionable," was Meyner 's opinion of the plans of Educational TV for the Metropolitan
Area (ETMA), official purchaser of the Ch. 13 independent. He also charged the ETV group, NTA, FCC and
the other N.Y. TV channels with a "conspiracy" in which FCC was making "a potential mockery" of Chmn.
Minow's lofty new aims for increased local public service by stations.
Meyner threatened to go to court on the issue — a step which could conceivably gum up the sale,
since a purchase condition by ETMA is that the deal be wrapped up no later than Dec. 1. The Governor
sneered publicly at the contributions (totaling $2 million) from the 3 networks and N.Y. independents WOR-TV
and WNEW-TV. The contributions, he said, were "the price these stations are willing to pay to be relieved
of their lawful responsibility to promote culture & public-service programming." [See also story below.]
More about
WNTA-TV’s SALE TALE: N.J. Gov. Meyner’s move (see
above) leaves FCC with a tricky decision to make. It
must now decide: (1) Whether Ch. 13, which has
had a poor financial track record for 2 owners, could
exist as some sort of independent station beamed
strongly to N.J. viewers. (2) Whether N.J. public-,
service interests would be adequately served by an ETV
station which would essentially be a N.Y. station, even
though its original license gave it a home, technically,
in Newark, N.J.
TV reality was somewhat ignored in Meyner’s plea.
The N.J. governor stated several times in his brief that
viewers in his state “need & are entitled to” their own
channel. This pointedly ignored the fact that northern
N.J. is within easy reach of 6 N.Y. channels, southern N.J.
is covered by 3 Philadelphia channels, and mid-state view-
ers have an even greater choice.
ETV interests appeared undismayed by Meyner’s ac-
tion, preferring to put their faith in their cause and in
FCC’s avowed fondness for a vhf brand of ETV in major
cities. Said NET Pres. John F. White: “In this effort,
prescribed rules & procedures have been followed to the
letter.”
The Meyner protest created the 3rd snafu for a N.Y.-
area station sale in recent weeks. FCC is currently holding
up the sale of N.Y. radio outlets WINS (to Storer Bcstg.)
and WMGM (to Crowell-Collier) while it explores license
qualifications (see p. 9).
WNTA-TV itself is operating on a sort of “lame duck”
basis with plans going no further than the end of August.
Ted Cott, for the past 4 years NTA’s bcstg. div. vp, has
resigned to “undertake immediately some important new
projects.”
Stations
CANADA STATION REVENUES DIP: Two annual reports
on Canadian broadcasting — from the govt.’s Board of
Best. Governors and the govt.-supported Canadian
Bcstg. Corp. — indicated a decline in TV-radio station
& network revenues for the 12 months ended March 31.
BBG’s report estimated that the nation’s TV stations
took in 8% less revenue than in the preceding fiscal year,
while radio stations averaged net revenue declines of 25%.
BBG also reported that 90% of Canada’s population is now
within reach of TV.
CBC’s annual report showed a drop of 1.5% in ad
revenue compared with the preceding year, and Pres.
Alphonse Ouimet predicted a steeper dip in the current
fiscal year as a result of competition from the privately
operated CTV network, which begins operation next
September.
The 1.5% decline in CBC TV-radio revenues — attrib-
uted to a general reduction in ad budgets — contrasted
with an increase of 18.3% in the preceding fiscal year. The
govt.-supported network reported that its expenses topped
$100 million for the first time during the last fiscal year,
reaching $100,952,825 — an increase of $6.9 million or 7.4%
over the preceding year. Revenues included $37,601,651
in TV-radio advertising revenue and $59,288,476 in govt,
subsidies — excluding $2,796,524 in subsidies l’eturned to the
government.
Pres. Ouimet again cautioned against permitting CBC-
TV affiliates to join the independent network. Such action,
he said, “would be disastrous to Canadian broadcasting in
the long run.” CBC’s directors said their long-range plans
include extension of TV service in Saskatchewan, New
Brunswick, Eastern Newfoundland & Prince Edward Is-
land.
VOL. 17: No. 28
5
And Now— “Instant Payment”! A sight-draft method
of payment for advertising placed by Geyer, Morey, Mad-
den & Ballard is being offered to TV & radio stations and
most daily newspapers, announced agency Pres. Sam M.
Ballard July 10. “The co-operating media, in effect, pay
themselves as soon as they have computed the monthly net
amount due,” said Ballard. “We provide the envelope sight
drafts, the publisher or station makes them out in the net
amount due, inserts a copy of his invoice, and deposits them
in his bank like a check.” GMM&B audits drafts & invoices,
as usual, when they are presented by the agency’s bank. A
trial run of the plan for Sinclair Refining Company has
proved it “a great saver of time & effort — and accurate,”
Ballard said, adding that “billing errors or discrepancies
have been rare and adjustable without lengthy, wasteful
correspondence.” A simple procedure for media, the plan
also eliminates any risk of cash discount loss by missing
no due dates, according to GMM&B. The agency hopes to
extend the new system to all media.
ITA Expands Marketing Operations: ITA Electronics,
Lansdowne, Pa. designer & builder of broadcasting & com-
munications equipment, last week advanced Paul Comstock
to the new post of mktg. dir., heading up an expanded
marketing operation. He is succeeded as best, sales mgr.
by Allan Timms, formerly Northeast regional sales engi-
neer. Other changes: Elliott Baker moves up to govt. &
industrial sales mgr. from best, sales. Joseph Novik,
formerly product mgr., named Washington regional sales
mgr., with hq in D.C. William J. Groves, ex-RCA best. &
TV engineering ad staffer, joins ITA July 17 as ad director.
ITA is now producing its new 10-kw FM transmitter, last
week shipped its first unit to KMUZ Santa Barbara, Cal.
Music Committee to Report: The 6-month-old All-
Industry TV Station Music License Committee (initiated
by NAB to “set procedures to be employed in negotiating
with ASCAP for the performance rights on music controlled
by them & used on TV”) will issue a progress report this
week (July 11). Present contracts, negotiated in 1957,
expire Dec. 31, 1961. “The help of many TV stations has
been willingly given in assembling necessary facts &
figures,” praised Committee Chmn. Hamilton Shea, WSVA-
TV Harrisonburg pres. & gen. mgr. He added: “There
should be no free riders . . . every station in the country
is urged to join in this support.”
Rollins Buys Outdoor Ad Company: Rollins Bcstg. Co.
has purchased for over $3 million Tribble Advertising Co.,
San Antonio, which reportedly has displays in more than
100 Texas cities. Rollins operates WPTZ Plattsburgh, N.Y.,
WEAR-TV Pensacola, Fla.-Mobile, Ala., WCHS-TV Charles-
ton, W. Va. and 6 radio stations.
It’s a Real Woofer: In response to some 1,000 phone
calls from puzzled listeners, “Washington’s Good Music
Station” — radio WGMS — has put out an official explanation
of barking sounds which have been interrupting sym-
phonies. They emanate from a 5-year-old Dalmatian named
Lucky, owned by the station’s landlord. WGMS staffers
made the mistake of starting to feed Lucky at the studio
door. Now the dog hangs around, barking for more under
studio windows. The station plans a soundproofing program
— “double-thick windows & walls.”
Gannett Sells Radio WENY Elmira, N.Y.: An agree-
ment has been reached by Gannett newspapers to sell
WENY for $240,000 to South Jersey Radio Inc., a group of
Sayre, Pa. businessmen which has been buying newspapers
& radio stations in N.J. & Fla.
Programming
Nets Holding Down Violence: In Hollywood, NBC-TV’s
broadcast standards dept., scanning filmed programming,
recently refused 3 Laramie reruns, and 2 first-runs of
Whispering Smith. Two scenes in a Laramie segment were
re-edited because of brutality, and the “tag” of a Hitch-
cock film was reshot because the criminal got off too easily.
At CBS-TV Charles Pettijohn told us they’ve had no
such problems, but that in N.Y. the network is screening
Gunsmoke for rerun selections, and is carefully picking the
less violent segments.
ABC-TV’s Dorothy Brown, dir. of continuity accept-
ance, Western div., said there had been no orders to reject
or reshoot any films because “we’re concerned about vio-
lence in every show we’ve had. We’re as conscientious &
careful as we’ve always been.” Miss Brown said it was
too early to judge next season’s product, most of which had
just gone into production. However, she told us, the net-
work had found that ad agencies, studios, producers and
writers are showing much concern about excessive violence,
and are listening more carefully than ever to her depart-
ment. Most producers & writers are “taking a new look at
their product,” she said.
♦ * *
“Blueprint for Crime”: Some TV shows not only en-
courage children to break laws but often provide a “blue-
print for crime,” Washington Police Chief Robert V. Mur-
ray told a House Appropriations Subcommittee at a D.C.
budget hearing. “I think where juveniles are fed a steady
diet of crime & violence, rape & murder, it is bound to have
an effect on them,” he testified. “I think there have been
many cases where the juveniles have followed what I call
a blueprint and followed out exactly what they had seen
on TV in the commission of crimes.”
* * *
Judges Lambaste TV : Meeting in San Francisco, the
National Council of Juvenile Court Judges unanimously
adopted a resolution protesting TV shows “devoted to
themes of crime, violence, brutality, sex and sadism.” The
judges said crime shows in prime time have been tripled
on TV since 1954 and are “dangerous to the welfare of our
youth.” Kansas City Judge Henry A. Riederer, the Coun-
cil’s new pres., said that “we, as judges, must realize that
impressionable children can react in unacceptable behavior
when treated to a steady diet of blood & thunder.”
“In the (Local) Public Interest”: WJZ-TV Baltimore
and the Greater Baltimore Committee have announced
jointly a year-long campaign to identify & solve the city’s
most acute problems. A kickoff conference on Oct. 2 will
be followed by the station’s 26-episode series of 30-min.
shows, examining & recommending action on specific area
problems. The series, called Focal Point: A Continuing
Conference on Community Progress, deals with such sub-
jects as mass transportation, urban renewal. The com-
mittee & TV station estimate their expenditures in the
civic effort will exceed $200,000.
Canon 35 Blasted: The American Bar Assn.’s Canon
35 ban against camera-&-microphone coverage of judicial
proceedings was subjected to a special half-hour editorial
attack simulcast by WOW-TV & WOW Omaha. Take-off
point in the editorial — delivered by Meredith Bcstg. Co.
exec, vp Frank P. Fogarty — was a ruling by a local judge
forbidding photographers at a recount of Omaha’s mayor-
alty race vote. The recount was a “judicial function,” the
judge explained.
6
JULY 10. 1961
Film & Tape
1962-63— NEVER ON SYNDiE: Hollywood TV-film exec-
utives currently blueprinting production plans for
1962-63 are bypassing syndication. They see no hope
for a lift in that depressed field (Vol. 17:25 pl3). A
few scattered syndication properties are planned, but
the scant supply is in emphatic contrast to the 25 series
which made syndication prosperous only 5 years ago.
Executives we checked were leaving the door open for
a change in the picture, but nobody professed to see any
hint of a shift at this time. They attributed the gloomy
syndication picture to 2 factors: Producers who supplied
“junk” to the syndicated market, and lack of support by
stations for producers of syndicated films.
Revue Studios, the largest TV-film company in Holly-
wood, doesn’t have a single syndication series in production
for the first time in its 10-year history. But there Pres.
Taft Schreiber told us: “We cannot believe the syndication
market is a dead or dormant field. It will always be a mar-
ket we hope to supply. Somewhere, somehow, there may be
an answer.” Schreiber added that some series planned for
production next year may go into syndication. Since Revue
does not apply a low-budget yardstick to syndicated film,
it will be no problem to decide which properties should
go into syndication if the market opens up, he explained.
Screen Gems, once a prime supplier of syndicated film,
may release one or 2 series in 1962-63, we were informed
by William Dozier, vp for coast activities. He added that
“the syndication market is tightening a little, but with
some of the networks giving up some of their option time to
local stations, it may pick up next year.” Meanwhile SG
has only one new series in syndication this season —
Shannon, starring George Nader.
Desilu Productions, which had 3 syndicated series
shooting last year, has none now. Ziv-UA has only 2 — far
below the optimistic plans expressed by that company
several months ago. Cal. National Productions and CBS
Films have both quit production. None of the movie
studios in TV is in syndication, nor is the prominent
independent, Four Star Television.
Storer Forms Program Subsidiary: Storer Bcstg. Co. has
formed subsidiary Storer Programs Inc., for the distribu-
tion & sale of TV programming. The new company will
also select properties, finance their production, and handle
syndication & exploitation. Production will be done by
outside producers, Pres. George B. Storer Jr. told us (Vol.
17:27 pll). First acquisition of Storer Programs is
Divorce Court, the taped series owned by KTTV Los
Angeles. Storer bought 130 60-min. shows and will take
over contracts with the 28 stations now carrying it.
The new subsidiary will open offices in N.Y., Chicago
& L.A. Storer regional vp Terry H. Lee is vp of the com-
pany. Mgr. Joe Evans of WSPD-TV Toledo, is gen. mgr.
What’s MCA’s Next Move? No decision has been
reached by the talent agency following the D.C. Court of
Appeals rejection of MCA’s & vp Taft Schreiber’s appeal
(Vol. 17:27 pll). FCC had cited both for contempt after
Schreiber refused to testify during FCC hearings in Holly-
wood. Asked what he & MCA would do now, Schreiber
told us: “I don’t know anything about it. That’s up to the
lawyers.” MCA’s counsel was out of town.
HOLLYWOOD ROUNDUP
Shupert Named 20th-Fox TV Sales Chief: George T.
Shupert’s selection as dir. of TV sales for 20th Century-
Fox TV last week was an offshoot of the elevation of 20th-
Fox TV Pres. Peter G. Levathes to the job of studio
production chief for TV & movies (Vol. 17:26 pl2). In
Shupert, 20th has an experienced executive who has been
an MGM-TV vp, ABC Films pres., vp & gen. mgr. of
United Artists TV, and sales vp for Peerless TV Produc-
tions. He takes over his new job Aug. 1 and will spend
most of that month in Hollywood familiarizing himself
with 20th-Fox TV operations. His hq will be in N.Y.
United National Pictures has been formed for the
production of theater movies & “pay-TV movies when that
medium materializes.” Partnered in it are producers
Richard L. Bare and Owen Crump, and ex-Republic exec-
utive Jack E. Baker.
CBS-TV producer Ben Brady has left the network after
7 years, and opened offices of his independent TV & movie
company at Desilu Gower. He has a joint venture commit-
ment for a series to be made for CBS-TV by Davana Inc.
Sheb Wooley Quits Rawhide: The actor said he
obtained his release from CBS-TV because of dissatisfac-
tion with recent roles. He is contractually committed to
appear in 16 episodes this season before leaving.
Warner Bros, will film as a public service a half-hour
TV drama, “The Misery Merchants,” for the Arthritis &
Rheumatism Foundation. Cedric Francis is producing the
film which goes into production July 17.
Television Producers Guild, launching a membership
drive, plans to institute an Eastern section in N.Y. Jules
Bricken, a board member, will go to N.Y. to confer with
Albert McCleery, Bob Banner and Walt Framer.
TEC Productions is turning out 78 five-min. Mahalia
Jackson Sings shows at Paramount TV Productions —
Irving Townsend producer, Harold Goldman exec, producer.
Gilber Roland has signed to guest star in the “Quick
Shuffle” episode of Revue Studios’ Frontier Circus, pro-
duced by Richard Irving.
Four Star Television has a record number of 70 writers
preparing 100 scripts in its 5 series for next season.
Official Films has sold reruns of Peter Gunn, Mr.
Lucky and Yancy Derringer to KTLA Los Angeles.
Ziv-UA has dropped its Lock-up syndicated series,
which starred Macdonald Carey.
Insight Inc. is filming next season’s Expedition series
at Producers Studio.
Selmur Productions has piloted Mobile 7, about TV’s
remote reporters. Gene Banks is producer.
Screen Gems has signed Whitney Blake as a regular
in its Hazel series, starring Shirley Booth & Don DeFore.
People: Hy Averback has been named producer of
Four Star Television’s Mrs. G. Goes to College series,
starring Gertrude Berg & Sir Cedric Hardwicke, which
goes into production in mid-July . . . Harry Essex has been
signed as story consultant on Target: The Corrupters, at
Four Star Television . . . George Faber named to new job
of dir. of client relations for CBS Films.
VOL. 17: No. 28
7
NEW YORK ROUNDUP
NTA re-shuffled its top executives last week, even as
N.J. Governor Robert Meyner was stirring up a storm over
the sale of the film company’s broadcast property, WNTA-
TV N.Y. (see p. 4). Station vp & gen. mgr. Henry White
will continue in his present capacity “until the station is
physically turned over” to the ETV group, said NTA Pres.
Leonard Davis. “It is contemplated that White will join
the NTA distribution organization in an executive capacity
following the transfer.” Other NTA officer changes, which
amount to little more than the pinning-on of new titles:
Berne Tabakin (exec, vp), Bob Goldston (business affairs
vp & secy.), Leon Peck (treas.), Vernon Burns (exec, in
charge of new series production), E. Jonny Graff (WNTA
AM & FM pres. & gen. mgr.), Remi Crasto (gen. foreign
mgr., except Canada).
Ziv-UA has purchased TV rights to Laura, the Vera
Caspary novel which inspired in 1944 the 20th Century-Fox
film directed by Otto Preminger and starring Dana
Andrews, Gene Tierney and Clifton Webb. TV’s Laura
(unlike the movie version, which has become a minor
classic among suspense thrillers) will be “a sophisticated
comedy-drama series,” said Ziv-UA. Pointing to the recent
acquisition of S. J. Perelman’s Acres & Pains (Vol. 17:27
pll), Ziv-UA vp Richard Dorso called last week’s move a
“continuing part of our expanded policy of purchasing
distinctive works by distinguished writers for translation
into quality TV presentations.”
Elliot, Unger & Elliot, Screen Gems’ commercial pro-
duction arm, is involved in an expansion plan in N.Y. &
Hollywood resulting from its recent entry into the indus-
trial films field as well as “a continuing increase in TV
commercial production.” In addition to the construction of
a 5th sound stage in N.Y., EUE has added 7 sales &
production people to its staff in the past month, including
designer Sol Ehrlich (creative dir.), Philip Frank (exec,
producer & sales representative), and Doria Belden (pro-
duction asst, to Michael Elliot).
Trans-Lux’s latest promotion device to spark TV sales
for its Encyclopaedia Britannica film library is a monthly
news bulletin called Closeups. Edited by EBF special co-
ordinator Roz Karen, the bulletin includes tips on special
tie-in promotions, new EBF film releases, synopses and rat-
ing data of the 800-episode library, now in 75 TV markets.
CBS Films, which recently shut down all its own pro-
duction facilities (Vol. 17:24 plO), is nevertheless doing
fine financially with off-network series in syndication. The
8-week gross on its 154-episode series, December Bride, hit
$700,000 — representing 21 sales including WABC-TV N.Y.
Add Syndication Sales: Screen Gems has scored 11
rerun sales on its 78-episode police-action series, Manhunt
. . . Ziv-UA has sold Ripcord in 94 markets to date . . .
Seven Arts has sold its 2nd group of post-1950 Warner
Brothers films to 27 stations.
Hearst Metrotone News has begun a co-production TV
venutre with BCG Films — Perspective on Greatness, a
series of newsreel-clip biographies on important people.
People: Eve Baer has been appointed to the newly-
created Ziv-UA post of program-services mgr. . . .Robert A.
Behrens has been named Official Films gen. mgr. of syndi-
cated sales.
Film’s “Pre-Sold” Properties: Fourteen of next season’s
film series bear the “pre-sold” (to the public) label — they
are already known to viewers because they are based on
movies, plays, books or cartoons. This isn’t complete
insurance against failure, of course, as has been evidenced
by such cancellations as My Sister Eileen, Asphalt Jungle,
Guestward Ho! and Michael Shayne. And some of the
movies converted into TV series in the past, which did not
continue, include How to Marry a Millionaire, Broken
Arrow, Zorro, King’s Road, Casablanca, Charlie Chan and
The Thin Man. But Hollywood believes, despite this list,
that a pre-sold property which is well done has a better
chance than the ordinary series. They point to the dur-
ability of a Perry Mason as an example.
Most of the taken-from-another-field series come from
movies. This is not surprising since the major studios now
in TV have vast libraries of potential series. These vehicles
are Warner’s Cheyenne and The Roaring 20s ; MGM-TV’s
National Velvet, Dr. Kildare and Father of the Bride;
Screen Gems’ Naked City; and 20th Century’s Margie.
Based on books are 87th Precinct, 77 Sunset Strip,
Perry Mason and Dobie Gillis.
Taken from cartoons are Dennis the Menace and Hazel.
From the legitimate theater has come 20th Century-
Fox TV’s Bus Stop which was also a movie.
Lawmen Get Equal Time with Outlaws: Sensitive to
criticism of TV violence, NBC-TV has revamped the
formula for next season’s The Outlaws. The outlaws, who
have occupied the series 80% of the time this season, will
share it 50-50 with the lawmen next season (Vol. 17:18).
“We are trying to personalize the lawmen more,” pro-
ducer Frank Telford told us. “We plan to make personal-
ities out of our leads — something we did not do last year.”
Telford replaces Joe Dackow as producer of the series.
In the cast, Bruce Yarnell replaces Barton MacLane, who
quit when the structural overhaul got under way; Don
Collier returns as a co-star; and Slim Pickens has been
added as a featured player.
“We will watch ourselves on sadism & excessive vio-
lence, although I don’t believe the show ever had those
qualities. Too much violence is the last refuge of a bad
script. We plan to emphasize characterization,” commented
Telford, pointing to rival Gunsmoke as an outstanding
example of the less-violence-more-characterization school.
5,650 actors (4,125 members of Screen Actors Guild &
1,525 Screen Extras Guild members) have qualified for
health-&-welfare benefits under the new contracts with
TV & movie producers. More than $200,000 has been paid
in hospital, medical & life insurance benefits to about 500
actors since Jan. 1, it was disclosed by Byron Ellerbrock,
administrator of the producer-supported plan. Additional
actors & extras will become eligible Oct. 1 by earning at
least $1,000 in a 4-quarter period in employment with pro-
ducers who are signatories to the plan.
Creston Studios, producer of animated cartoons for
TV, has bought an apartment building adjacent to its
Hollywood location, to house its expanded production
activities. The structure will be remodeled immediately.
Creston produces Calvin & the Colonel and King Leonardo,
and will do a pilot of Beetle Bailey for King Features.
Additions to the cast of “The Scene Stealers,” 60-min.
March of Dimes TV film currently in production: Jane
Powell, Eartha Kitt, Jack Lemmon, Ralph Edwards.
8
JULY 10, 1961
WHAT L.A. STATIONS ARE BUYING: Los Angeles’ 7 sta-
tions are presently displaying a wide diversity of buy-
ing tastes. Two prefer feature films, 2 like first-run
TV films, 2 emphasize film reruns, and the 7th, caring
neither for movies nor telefilm, is returning to live TV.
Dick Woollen, vp & program dir., KTTV (independent),
told us that the station, once a strong buyer of feature
films, had just replaced its Late Movies with PM West.
“We are not interested in movies,” he said, “and we are
looking for TV-film reruns. We’re not interested in first-
runs because we have been burned by them. At the moment,
of course, there aren’t enough first-runs around to get dis-
enchanted. A producer can’t make a good syndicated
series now because the economics don’t allow it. We think
we provide better programming with good reruns & tape
shows. We recently bought ATV’s taped An Age of Kings,
and our TV film buys include 250 segments of The Best of
Groucho, and — from MCA — Johnny Staccato, Riverboat,
Overland Trail, Suspicion and Cimarron City.”
Much the same policy is followed at KTLA where pro-
gram dir. Robert Quinlan told us: “We are going for the
off-network TV films, not first-run syndication. The latter
is not our image. Also, their price is far out of line. It’s
being slowly proved that reruns are doing as well for a
station as first-run syndicated films. We are also program-
ming heavily in the live area. We are not buying post-’48
movies. They are too expensive for an independent station
which is not part of any group. We recently bought a first-
run TV series, Main Event, with Rocky Marciano, but
that’s the exception to the rule. We have also bought the
taped Crime & Punishment series from Collier Young.”
KCOP Pres. Alvin Flanagan commented that “about
the only product available now is off-network shows, and
the chief reason they are available is because they weren’t
successful on the networks. Consequently, there’s not much
interest on our part. We are more interested in developing
our own shows, and we are looking for live programs of in-
formational & documentary character.”
KRCA film mgr. George Burke told us that the NBC-
TV o&o is “looking for first-run TV film, but there aren’t
many. We will exhaust what is available, before we go to
off-network. We are not interested in old movies.”
KNXT (CBS-TV o&o) and KHJ-TV (independent) are
the prime movie buyers in this market. Explained KNXT
film-program dir. Allen Ludlum: “We try to stick mainly to
first-run (for TV) movies. We aren’t too interested in TV
film, although we look at all first-run product.”
KHJ-TV dir. of station operations Hal Phillips said
that “most of our recent buying has been post-’48 movies.
We have the 7 Arts package of late releases, also the UA
and Warner Bros. post-1948s. We’ve bought some half-
hour reruns, but aren’t interested in first-runs because the
price is out of line and, more important, our philosophy
has been to emphasize feature-film programming. We also
plan to step up live programming & tape shows.”
KABC-TV, having bought King of Diamonds and Rip-
cord, both UA-Ziv-TV first-runs, and the 60-min. Intertel,
has a definite interest in first-run product, although it has
already bought enough film for next fall’s needs. So we’re
told by Elton H. Rule, vp & gen. mgr. of this ABC-TV o&o.
Rule said that when the channel could not find enough first-
run films, it bought off-network reruns, and when this
source was insufficient, syndicated reruns were purchased.
Recent KABC-TV buys include Manhunt, Grand Jury and
Bat Masterson, all reruns, and the station is now negoti-
ating for 2 off-network shows, both 60-min. series. Cinema?
“We are not in the movie business,” said Rule tersely.
While the over-all picture offers no comfort to makers
of syndicated first-run product, it is encouraging to those
concerned about TV-film residuals. There is a definite up-
swing in the demand for telefilm reruns — a fact of no
small importance to producers with an increasing accumu-
lation of film in their vaults.
PRODUCER-STARS DOING WELL: Next season’s pro-
gramming will contain 20 series that are being filmed
by production companies owned by actors. This is a
trend which shows no signs of abatement, and which
began a decade ago, when 3 companies were formed by
stars. They were Four Star Productions, in which Dick
Powell, Charles Boyer and David Niven partnered to
produce & star in Four Star Playhouse, an anthology
series; Desilu Productions, owned by Desi Arnaz and
his then wife, Lucille Ball, for their comedy hit, I Love
Lucy, and Mark VII, formed by Jack Webb for produc-
tion of Dragnet, in which he starred.
Four Star Productions has since become Four Star
Television, one of the powerhouses in TV production (three
60-min. series and 2 half-hours next season). Desilu has a
single series ( The Untouchables), but owns 3 studios.
Mark VII is presently inactive in TV.
Bing Crosby Productions has been reactivated to pro-
duce the 60-min. Ben Casey for next semester. Robert
Young & producer Eugene Rodney return to produce Win-
dow on Main Street, in which Young stars. Danny
Thomas’s Marterto Productions has 5 half-hour series.
Jack Benny’s J&M Productions has a 60-min. series, Check-
mate, produced with Revue Studios. Jackie Cooper’s own
production company films his Hennesey series. James
Arness’s own unit films Gunsmoke. Dale Robertson’s com-
pany turns out Wells Fargo. Ozzie Nelson is producer &
star of The Adventures of Ozzie & Harriet with his Stage
5 Productions. Todon Productions, owned by Donna Reed &
her husband, Tony Owen, films The Donna Reed Show with
Screen Gems. And John Forsythe is a partner in the
production of Bachelor Father, in which he stars.
Despite the growth of actor-owned companies, there is
also attrition. Those which faded away in the yearly axing
last spring were the companies of Loretta Young, Tab
Hunter, Hugh O’Brian, Ann Sothern, Barbara Stanwyck.
They Like Westerns: With the horse operas under
continual attack but with their ratings still impressive,
columnist Hy Gardner set out recently to identify some
of the faceless millions who do like to watch the Westerns.
His list included Brig. Gen. David Sarnoff, Robert Sar-
noff, Jack Dempsey, Jimmy Durante, Dwight D. Eisen-
hower, J. Edgar Hoover, Richard M. Nixon, Gloria Swanson,
Dr. Norman Vincent Peale, Loretta Young, Mrs. John F.
Kennedy, Jack Webb, Perry Como, Mayor Robert Wagner
of N.Y., Raymond Massey and Rocky Graziano (the last
named, however, is “quick to switch to another channel if a
fine concert is scheduled”). Tommy Manville was also
mentioned, but not as an admirer of Westerns. Seems he
likes love stories.
Warner Bros, is sending a Hawaiian Eye troupe to
Honolulu, and a Surf side 6 group to Miami in July for
filming of scenes & background footage. Howie Horwitz is
supervising producer of both shows.
VOL. 17: No. 28
9
Advertising
Seek Spot-TV Price Cut: Lennen & Newell gave station
reps a jolt recently when that agency proposed a “major
modification” in the pricing of spot TV because of expanded
nighttime breaks. “We have hesitated to simply decry the
development,” wrote L&N vp & media dir. Herbert Zeltner
in a friendly-but-firm communique. But, he added, “our
very evident concern is apparent when we realize that this
agency spends approximately $1 out of every $4 placed for
its clients in spot TV.” A 4-month agency study of the
matter has convinced L&N that there will be no major loss
of spot TV’s effectiveness — if it is “properly scheduled &
priced.” L&N’s idea of a price prescription:
(1) A 10% reduction in the price of 20-sec. announce-
ments in expanded breaks — “an amount large enough to
safeguard the efficiency of spot TV to the advertiser” with-
out causing a loss of station revenue. If the entire 40-sec.
break is sold, there will still be an over-all revenue increase
of approximately 20% for stations, L&N indicated. If the
break were not fully sold, present price levels would apply.
(2) 30- & 40-sec. announcements could be offered in
multiples of the lower, base price wherever applicable.
(3) Consideration to be given to the establishment of
some “sensible & reasonably uniform plan to assure non-
pre-emptible locations for ID announcements.”
Rate card revisions covering longer breaks have yet to
be made by most stations. But the few spot-TV pricing
plans which have been set are not likely to please Lennen &
Newell. The Crosley Bcstg. Corp. revealed last week that
the 40-sec. prime-time rate for its 5 stations will be 165%
of the basic (and unchanged) 20-sec. rate, the 30-sec. rate
140% of the charge for 20-sec. announcements. WTVJ
Miami has put the 40-sec. rate at between 130-140% of
the present 20-sec. charge, although the station will sell
8 p.m. and 10:30 p.m. availabilities (Sunday-Saturday) for
20- & 10-sec. spots only, to insure availabilities for adver-
tisers already committed to 10-sec. campaigns.
Taft station group vp Lawrence H. (Bud) Rogers said
that to charge less than twice the current 20-sec. price for
the new 40-sec. announcements would be “economically
unsound.” The 5 CBS-TV o&o’s will, “as in the past,” base
all rates on the 20-sec. length, with the 30-sec. rate 150%
and the 40-sec. rate 200% of the 20-sec. charge, announced
the network group.
Several station reps had recommended rate structures
to their clients before the Lennen & Newell “suggestions.”
Among those reps favoring the full 200% price increase for
40-sec. spots are Blair-TV and Katz. Weed TV has sug-
gested 3 possible formulas: (1) 30-sec. & 40-sec. rates at
150% & 200% respectively of the 20-sec. price. (2) 30-sec.
& 40-sec. at 125% & 175%. (3) 30-sec. rate to be equal
to the 60-sec. plus 20-sec. rates, divided in half, and the 40-
sec. rate to equal the 60, since there’ll be fewer 60-sec.
availabilities under the new long-break system. Edward
Petry also recommended pricing the new 40s on a par with
(“slightly increased”) 60-sec. announcements.
* * *
Spot-TV Costs Soar: Time charges for a typical 20-
sec. spot commercial are up 5% from last year, production
charges are up 15%, and talent fees have risen 64%,
according to a recent Advertising Age report. A 26-week
campaign (2 commercials weekly) in the top 50 markets
would cost about $1 million for time at the present rates,
$4,500-$5,000 for production and $1,442 for talent under the
new AFTRA-SAG contract, the publication estimated.
Network costs are leveling off, but the average nighttime
CPM “probably will go up during the 1961-62 season due to
intensified competition for audiences.” Seasonal network
CPM for 1957-58 was $3.37, in 1958-59 it was $3.55, in
1959-60 it was $3.92 and in 1960-61 it was $3.96. Reasons
for the leveling off, according to A A : (1) “As long as
set circulation was zooming, station time-charge increases
spiraled upward too. Now those rises are tapering off.” (2)
Although program expenditures rose during 1961 as the
result of new talent-labor contracts, networks often
absorbed the increase, particularly for low-rated shows. (3)
Competition for minute-participation sponsors “has some-
times driven the sponsor admission fee on 60-min. films,
costing $100,000 and up, down to the $28,000 level.”
Food Firms Buying More TV: Food & grocery advertisers
billed $277 million in 1960 gross-time network & spot TV
and $81 million in the first quarter of 1961 (vs. $77
million in the same 1960 period), according to TvB. The
top 20 all-media food advertisers spent 53.1% of their
budgets in TV last year, the report continued, upping their
first quarter 1961 expenditure 9.6% to $51.4 million.
The largest sub-classification was coffee & tea, with
gross network & spot billings of $58 million. General
Foods led this group with billings of $17.6 million. (Tea
advertisers increased their TV dollars 35.4% over 1959,
with 1960 billings of $10.8 million.) Cereals, led by Kellogg
($15.4 million), ranked 2nd with billings of $41.6 million,
followed by baked goods ($31.8 million), led by Continental
Baking Co. ($6.2 million).
Following are the nation’s top 20 food advertisers of
1960 together with their TV expenditures. All but 5 in-
creased their TV spending last year over the year before:
LEADING FOOD COMPANY ADVERTISERS
Total
%
Measured
spent
Advertising*
in TV
Television Billings**
1960
1960
1960
1959
I.
General Foods Corp.
$ 65,084,760
57.1
$ 37,164,388
$ 35,489,721
2.
General Mills
29,958,422
57.5
17,221,517
16,166,947
3.
Natl. Dairy Prods
22,738,452
42.8
9,742,461
7,922,187
4.
Kellogg Co
20,855,832
75.3
16,695,586
13,442,861
5.
Campbell Soup Co. ..
20,527,544
32.0
6,568,140
5,258,735
6.
Stand. Brands, Inc. ..
18,264,839
56.7
10,364,220
10,389,650
7.
Natl. Biscuit Co
16,202,617
72.0
11,669,252
9,730,022
8.
Com Products
15,516,583
45.6
7,079,906
8,747,887
9. Quaker Oats Co
13,974,656
38.5
5.384,844
4,669,746
10.
Hunt Food & Ind
13,206,077
49.5
6,530,630
2,936,200
11.
Pillsbury Co
12,845,744
68.3
8,774,420
6,934,594
12.
Armour & Co
11,482,057
43.1
4,948,360
5,890,528
13.
Swift & Co
11,100.697
29.7
3,295,210
3,128,964
14.
Continental Baking ..
10,463,158
61.9
6,473,117
11,582,615
15.
Ralston Purina Co. ..
9,390,519
71.8
6,742,580
6.222,860
16.
Carnation Co
8,852,562
57.2
5,065.407
3,225,438
17.
H. J. Heinz Co
7,370,130
40.8
3,009,011
2,875,530
18.
Borden Co
7,363,500
19.2
1,417.300
4,450,906
19.
Beech-Nut Life Svrs.
7,000,588
86.3
6,039,477
5,476,210
20.
Cal. Packing: Corp. ..
6,239,428
17.4
1,088,209
321,500
Total Top 20
$328,438,165
$174,274,035
$164,853,101
* Newspapers, general and farm magazines, business publications,
outdoor and television media expenditures.
** Source: Network — TvB/LNA-BAR ; Spot — TvB-Rorabaugh.
New Reps: WCKT Miami to Harrington, Righter &
Parsons July 1 from NBC Spot Sales • KBAK-TV Bakers-
field, Cal. to Young June 29 from Select Station Reps and
Weed • WUSN-TV Charleston, S.C. to Young June 29
from Select Station Reps and Bolling and Ayers • WHTN-
TV Huntington-Charleston, W. Va. to Young July 1 from
Blair Television Associates • WKOW-TV Madison, Wis.
to Young July 1 from Bolling • KETV Omaha, Neb. to
Harrington, Righter & Parsons Aug. 1 from H-R TV.
New 4A Office: The American Assn, of Advertising
Agencies has opened a Central Region office in Chicago.
John L. Del Mar, asst, vp, will head it.
10
JULY 10, 1961
NIELSEN’S PROFILE OF N.Y Within an electronic circle
centered on the Empire State Bldg.’s 7-channel antenna
tower lies the country’s largest TV market. Last week
admen got their first real look at the socio-economic
family viewing habits of that market. It came in the
form of a special study that had been made last spring
by A. C. Nielsen in the 17 counties comprising the N.Y.
metropolitan area. Highlights:
1. Set usage. Practically every home (99.9%) with a
TV set uses it at some time during the week. Dividing the
TV homes into 3 equal groups (“heavy,” “medium” and
“light” viewing), Nielsen discovered that the heavy families
accounted for 60% of all viewing done 7-8 a.m., 69% of
viewing 2-3 p.m., and 47.7% in the 8-9 p.m. period. Those
in the medium group accounted for about 30% of the view-
ing, and the light group accounted for as little as 6.1% of
all viewing done 2-3 p.m. and only 18.3% in the 8-9 p.m.
period. The light viewers, although an elusive target for
advertisers, had definite tastes. Although they comprised
only 19.7% of the prime evening audiences of all 7 N.Y.
stations, 32.1% of the prime-time viewing of one N.Y. sta-
tion (Nielsen didn’t say which) came from this group.
2. Income, education. Of all TV homes, 21.7%, on the
average, watched TV between 11 p.m. and 2 a.m. Dividing
by educational lines revealed that of homes whose house-
hold head had completed high school (or better), 19.3%
watched TV during these hours, while homes representing
3 years or less of high school accounted for 25%. Similarly,
households with lower income (less than $6,000) generally
used TV more and averaged 22.9% watching late-night TV
vs. 20.7% of homes with over-$6,000 income.
3. Children, location. As might be expected, kids boost
TV viewing. N.Y. homes with children watched TV 38%
more during the full TV day (6 a.m.-2 a.m.) than did adult-
only homes in the area. The biggest difference came in the
5-7:30 p.m. period, when an average of 52.7% of homes-
with-children watched TV vs. 34.8% of adult-only house-
holds. Also brought out was the fact that homes in N.Y.’s
5 boroughs watched TV slightly less than those in the
suburbs — (29.1% average audience, 6 a.m.-2 a.m., for the
city folk vs. 30.5% for their suburban neighbors).
TV-Radio Agency for Drug Firms: Recent (and suc-
cessful) forays into TV advertising by ethical drug com-
panies (viz. Mead Johnson for Metrecal; Merck, Sharp &
Dohme with a recent network special) seem to be sparking
new interest in the medium among drug manufacturers.
The latest sign of this trend is the setting up of Ted
Gotthelf Inc., a TV-radio subsidiary of ad agency Ted
Gotthelf Associates in N.Y. The new concern will special-
ize in the preparation of TV-radio campaigns for the
agency’s several pharmaceutical clients, and will seek new
TV business in the drug field. Named to head the new
subsidiary is David Hale Halpern, former pres, of the
American TV Society and RTES.
Ad People: Charles C. Barry named to head Young &
Rubicam TV-radio dept., succeeding Mort Werner, resigned.
Kenneth S. Olshan appointed media research dir.,
Doherty, Clifford, Steers & Shenfield . . . Claude Forget
named TV-radio supervisor, McCann-Erickson (Canada)
... Hank Aneiro named a Benton & Bowles vp . . . Robert
Carley appointed a vp, Young & Rubicam . . . Joseph W.
King retired as Foote, Cone & Belding treas.
The FCC
N.Y. Radio Deals Challenged: Big N.Y. radio deals invoi-
ving Crowell-Collier’s proposed acquisition of Loew’s
WMGM, and renewal of Gotham Bcstg. Corp.’s WINS,
which Storer wants to buy, were put on ice by FCC last
week — as expected (Vol. 17:27 p7).
Crowell-Collier’s broadcasting qualifications were
challenged by the Commission in a letter citing alleged
misconduct in operations of its radios KDWB St. Paul,
KEWB Oakland and KFWB Los Angeles. FCC said it
would have to hold a hearing on the WMGM transfer unless
Crowell-Collier came up within 30 days with good reasons
for calling it off.
A similar letter went to Gotham, which was given 30
days to explain why the WINS renewal shouldn’t be sub-
jected to a hearing on charges that 3 former station staffers
— program dir. Mel Leeds, disc jockey Alan Freed and
record librarian Ronnie Granger — received payola which
the station “directly or indirectly” shared.
The $ll-million WMGM sale was held up when FCC
Chmn. Minow broke a 3-3 tie on the question of whether
to haul in Crowell-Collier for a hearing, Comrs. Lee, Craven
and Cross voting against the action. Minow said he “would
have preferred not to have participated,” since his Chicago
law firm was counsel for Loew’s. He added that he “had
no contact with the case & did not know of its existence
while I was in the firm.”
FCC was unanimous in setting the scene for the WINS
renewal hearing, on which the $10-million deal with Storer
hangs. Chmn. Minow & Comr. Bartley urged, however, that
the Commission proceed at once with a hearing without
waiting for any arguments by the station against it.
WHAS-TV Losing Tail-Tower Battle: FCC has in-
structed its staff to draft a decision finally denying the
application of WHAS-TV Louisville to build a 1,859-ft.
tower. The Commission’s reasons will be spelled out in the
decision. Last year, FCC examiner Charles J. Frederick
recommended denial on the grounds that the greater height
would produce serious economic competition with Lexing-
ton’s 2 uhf stations and “would create a serious menace to
air navigation” (Vol. 16:34 p9).
FCC Bills Delayed: Senate & House FCC reorganiza-
tion bills (Vol. 17:27 p3) failed to reach either floor for
action during the short July 4 Congressional work week.
The Senate Commerce Committee had been expected to
clear a Commission-drafted measure (S-2034) by Sen.
Pastore (D-R.I.), but the group didn’t meet in the holiday-
recess absence of Chmn. Magnuson (D-Wash.). House
Commerce Committee Chmn. Harris was ready to report
his similar measure (HR-7856) to the House, but put it off.
Barrow Is Back: U. of Cincinnati Law School Dean
Roscoe Barrow, who headed FCC’s monumental network
study, has been rehired by the Commission as a consultant
on network matters. He will spend most of the summer in
Washington.
Option Time Deadlines: Following up action by the
Court of Appeals in remanding option time issues to FCC
(Vol. 17:27 plO), the Commission has set Sept. 7 as the
deadline for comments on its new look at “public interest”
problems. Oral argument was scheduled for Sept. 28.
Another ETV CP: San Bernardino, Cal. Ch. 24 has
been granted by FCC to the San Bernai’dino Valley Joint
Union Junior College District for an educational station.
VOL 17: No. 28
11
Minow Criticized in Maine Speech: “1 think it’s fright-
ening that in such a high place [FCC] there should be such
a misconception of the essence of democracy.” So charged
John W. Guider, former Washington communications at-
torney and now pres. & gen. mgr., WMTW-TV Poland
Spring, Me. The FCC in general and its new boss in par-
ticular “want to dictate what people shall hear & see,” he
told the Portland Rotary Club late last month. “They do
it by processes ranging from threat of failure to renew a
station’s license to harassment by administrative examina-
tion of a station’s format.” Such “censorship” procedures
are an abuse of the FCC’s Congressionally-granted powers,
according to Guider. Predicting that excessive TV violence
will play itself out, as have other programming “phases,”
Guider snapped: “Pros of the broadcasting business under-
stand you can’t legislate or regulate taste or intellectual
curiosity anymore than you can morals.” TV is making a
great contribution to the fields of news, culture and public
affairs and, concluded Guider, “to the ‘pursuit of happiness’
which the founding fathers thought important enough to
group with life & liberty in the Declaration of Independ-
ence.”
“I Meant Every Word”: That’s the title of a long
interview with FCC Chmn. Minow in the July Television
magazine. It refers to his historic NAB speech, and the
interview re-emphasizes the views expressed in that talk.
Sen. McGee Commends FCC: FCC’s warning to the
industry, about “retaliatory action” against witnesses who
testified during the network hearing (Vol. 17:27 p8),
received strong backing from Sen. McGee (D-Wyo.). “Be-
cause of the little ‘fuss’ raised already,” he said in the
July 5 Congressiojial Record, “I think the industry should
stand on notice that there will be many watchful eyes
observing the future conduct of contracting and talent
arrangements in the TV industry.” He also reprinted the
July 1 column of Washington Post TV critic Lawrence
Laurent which said: “For once, the FCC refused to sit
still while threats were made. Once the meekest agency
in the federal establishment, the FCC found its courage
only after being battered by scandals. Since March 1960,
under Chmn. Frederick W. Ford and now under Newton N.
Minow, the FCC has declined to play its familiar role of
cheerleader to the broadcast business.”
New Bedford CI* Final: The long-pending New Bed-
ford, Mass. Ch. 6 proceeding was brought to a close by FCC
last week when it made effective immediately the grant to
E. Anthony & Sons, permitting Eastern States Bcstg. Corp.
& New England TV Co. to dismiss. The Commission closed
out its proposed rule-making to add Ch. 6 to Providence,
noting that the New Bedford station could also serve the
Rhode Island city.
Pay TV Postponed: Complying with RKO Phone-
vision’s request for a year’s delay in the start of its Hart-
ford pay-TV trial on WHCT (Vol. 17:27 p3), FCC last week
set a new target date of July 1, 1962. The Commission said
the company’s “estimates on the production & delivery of
subscription equipment” justified the time extension. (This
“in no way affects TelePrompTer’s plans for testing its
Key-TV system this year,” said TelePrompTer’s pres. Irving
B. Kahn last week in New York. Key TV is proceeding
“ahead of its developmental schedule,” he said and would
be active in a pilot operation “by year-end.”)
Plugola Comments Delay: FCC has given the industry
until July 31 to comment on its proposed rules governing
plugola (Vol. 17:27 p6). Reply comments are due Aug. 15.
Auxiliary Services
CATV LIKES ‘RIGHTS’ RULING: E. Stratford Smith, spe-
cial counsel to NCTA handling the copyright suit by
United Artists against CATV systems (Vol. 16:27
p20), says he takes great sustenance from recent court
decision against 3 Salt Lake stations (Vol. 17:27 p2).
“The San Francisco decision,” he said last week, “will
be tremendously valuable to us in the United Artists copy-
right case. It recognizes our basic thesis — that CATV is a
master antenna service doing for viewers what they could
do for themselves. It recognizes that the copyright owner
is fully paid through the traditional method of sponsorship.
The broadcaster gets paid by sale of time. CATV doesn’t
interfere at the point of profit-taking.”
The United Artists case is now in the deposition-taking
stage, is expected to come to trial in N.Y. early next year.
In the San Francisco decision, the court held that the
Salt Lake City stations had no rights in their signals being
infringed by pickup & sale by CATV systems.
* * *
NAB Disputes CATV Microwave Ruling: NAB took
issue with FCC examiner Walther W. Guenther recently,
disputing his initial decision which concluded that the pos-
sible economic injury to a station by a CATV microwave is
of “no legal significance” (Vol. 17:22 pll). Guenther had
recommended denial of a protest filed by KWRB-TV River-
ton, Wyo. against grant of a microwave to Carter Moun-
tain Transmission Corp., which plans to feed CATV sys-
tems in Riverton, Landis and Thermopolis. NAB charged
that Guenther “failed to grasp the underlying principle
that all uses of radio must be equated with the over-all
public interest.”
Vhf & Uhf Translator Starts: K06AA & K10AC
Broadus, Mont, started June 20, with K10AC repeating
KOOK-TV Billings, Mont, and Ch. 6 picking up K10AC •
K</>4AK McDermitt, Nev. began July 1 with KBOI-TV
Boise • K09AC & K12AD Sundance, Wyo. started June 24
with KOTA-TV Rapid City, S.D. & KTWO-TV Casper, Wyo.
• K77AU Likely, Cal. began June 6 with KOLO-TV Reno •
K70CH Aberdeen, Wash, began June 18 with KOMO-TV
Seattle • K76BF Cosmopolis, Wash, began June 18 with
KTNT-TV Tacoma • K12AI Sisseton, S.D. began June 22
with WDAY-TV Fargo, N.D. • K</>5AB & K12AE Powell,
Wyo. began June 19 with KGHL-TV & KOOK-TV Billings,
Mont. • K13AQ Atkinson, Neb. began June 30 with
KPLO-TV Reliance, S.D. • K10AG Hettinger, N.D. began
July 3 with KFYR-TV Bismarck.
Dage Raises CCTV Prices: A genei’al price rise, aver-
aging 7% but ranging up to 25%, for its lines of closed-
circuit TV systems & equipment has been effected by
Thompson Ramo Wooldridge’s Dage TV Division. The
increases range from $105 on a $4,000 system to $875 on
$12,500. Prices on TV cameras & controls have been jumped
25%. Dage gen. mgr. W. G. Gordon estimated that indus-
try-wide sales of CCTV equipment now total some $25
million annually. However, he added, very few companies
are making any profit although “millions have been spent
in research & development over the past 10 years. In the
past 5 years we’ve spent well over $1 million.” Gordon said
the increases were the first in 5 years and “long overdue.”
Experimental Translator Granted: Byron W. St. Clair,
New Rochelle, N.Y., has been given an FCC CP to experi-
ment with a Ch. 12 translator, moving it around the state
to determine coverage capabilities.
12
JULY 10, 1961
Networks
ABC Bounces Back in MNAs: After lagging behind CBS-
TV in recent “multi-network area” Nielsen reports (Vol.
17:26 p6), ABC-TV whizzed under the rating wire once
more in first place as the 1960-61 season drew to a close.
This was evident in Nielsen’s 2nd June report, the last
50-market MNA study prior to the start of summer reruns
& replacements.
The MNA scores for the 3 networks in the 2-week
period ending June 18, 1961 (Sun. -Sat., 6-11 p.m.) : ABC
—14.9 AA rating. CBS— 14.3. NBC— 12.0.
There was no particular program pattern in the end-
of-season victory, ABC pointed out. The network landed
6 shows in the top 10 in the 50-market MNAs (including
a tie for 10th place between The Flintstones & 77 Sunset
Strip). Of this group, 3 were mystery dramas {Untouch-
ables, Naked City, 77) & 3 were comedies {My 3 Sons,
Real McCoys, Flintstones) . Half the shows in the group
were program veterans with at least one prior season on
the air; the other half were newcomers.
“Since a number of CBS comedies and such NBC shows
as Perry Como are off during the summer, we have every
reason to believe that we’ll hold this competitive lead up
to & beyond the start of the 1961-62 season,” ABC research
mgr. Fred Pierce told us last week. In any event, ABC is
hedging its bet in one future direction. Although ABC has
been generally regarded as the electronic haven for the
fast-drawing lonesome cowboy, this won’t be as true this
fall as in past seasons. A check of fall schedules reveals
that ABC will have only 4 “pure” Western shows (2%
hours weekly) during the 1961-62 season, as against 5
Western (4 hours) on CBS and 6 (5% hours) on NBC.
On the national scene for the 2nd of Nielsen’s June
reports, things weren’t as good for ABC. CBS racked up
its 142nd win in national nighttime averages in the last
144 reports. The national AA scores for the 2 weeks ending
June 18: CBS— 15.0. ABC— 13.6. NBC— 12.8. This repre-
sented a CBS national margin of 10% over ABC and 18%
over NBC. This was less than the 14% & 23% margins
CBS had anticipated on the basis of slide-rule figuring be-
forehand, but it was still a substantial win. Interestingly,
CBS also beat out ABC in the Nielsen 24-market report,
although it lost to ABC in the 50-market figures. The
combined 24-market figures for the 2 weeks ended June 18:
CBS— 14.5. ABC— 13.8. NBC— 11.8. What it all boiled
down to was that ABC had lost to CBS in the 24-market
and the national ratings, but had won in the 50-market
study, a research area which falls somewhere between the
two, and which represents some 60% of all U.S. TV homes.
NETWORK SALES ACTIVITY
ABC-TV
Feathertop, Thu., Oct. 19, 8:30-9:30 p.m., full-sponsorship.
Mars (Needham, Louis & Brorby)
CBS-TV
Checkmate, Wed., 8:30-9:30 p.m., participations eff. Oct. 11.
Liggett & Myers Tobacco (J. W. Thompson)
Daytime programming, Mon.-Fri., participations eff. fall.
Alberto -Culver (Compton)
Drackett (Young & Rubicam)
BBG Disaffiliates 2 CBC Dissidents: The Board of Best.
Governors set precedent last week by approving requests
cf CHCH-TV Hamilton and CJSS-TV Cornwall to cut their
network ties with CBC (Vol. 17:26 p7). The Canadian
network had opposed both applications for disaffiliation.
CJSS-TV’s release from its CBC obligations is effec-
tive September 30 and was granted because of financial
difficulties. In its application, the Cornwall station said it
planned to join Canada’s new private TV network and
would share programming with its parent stations CJOH-
TV Ottawa and CFCF-TV Montreal.
CHCH-TV’s disaffiliation date will be set later. Its
separation from CBC was allowed on grounds that CHCH-
TV duplicates other CBC coverage in its area and is, there-
fore, not essential to the national broadcasting service.
CHCH-TV Pres. Ken Soble had said some weeks ago (Vol.
17:22 pl3) : “We don’t want to belong to any network. We
just want to offer viewers some variety and get away from
this program duplication in our viewing area.”
In other actions BBG:
Granted CBC a TV station at Grand Prairie, Alta.,
and a rebroadcasting station at Peace River, Alta.
Reserved decisions on CBC applications for TV at Dry-
den, Ont. and a repeater at Sioux Lookout, Ont.
Granted applications for rebroadcast stations to
CKVR-TV Barrie, Ont. at Parry Sound, Ont.; to CKRS-TV
Jonquiere, Que. at Port Alfred, Que.; to CFCR-TV Kam-
loops, B.C. for rebroadcasters at Ashcroft, Chase, Lillooet,
Merritt, Clinton (2) and Mount Timothy (2) — all in B.C.
NBC Switches Program Chiefs: Although there’ll be no
visible effect on NBC-TV programming until at least the
middle of the 1961-62 season, when the first program re-
placements are made, NBC will have a new TV programs
vice president this fall. Replacing David Levy, who cur-
rently holds the job, will be Mort Werner, who joined NBC
in 1951 as the original producer of Today and left the
network in 1957 as daytime-TV program vp. More recently
Werner has been a vp of Kaiser Industries and TV-radio
vp of Young & Rubicam (the ad agency from which David
Levy came to NBC) . He is the first of “Pat Weaver’s boys”
to return to the networks.
Levy has been offered an NBC post in which he’ll be
concerned with program production, possibly involving
such NBC-produced series as Bonanza and various enter-
tainment specials. Was the switch made because of night-
time rating victories scored by ABC and CBS, usually at
NBC’s expense, this past season? NBC denied that it was,
with one network spokesman saying “our rating position
at this time is a little better than it was a year ago.”
At Y&R, Charles (Bud) Barry, onetime NBC execu-
tive and recently with NTA & MGM in program executive
posts, has been named to replace Werner as TV-radio vp.
Holiday Payoff for ABC: There’s nothing like a long
July 4th weekend to restore that spring to the step & the
determined gleam to the eye of a network salesman — or so
ABC-TV learned last week. Back from the holiday, mem-
bers of the ABC sales dept, pounded their Madison-Park-
Lexington Ave. beats July 5 to produce just over $1 million
in sales during the working day. The score: 65 quarter-
hour segments in various daytime shows sold to Nutri Bio
Corp., a large “scatter plan” sale of minute participations
to Maytag, and a 1961-62 participation series in Ben Casey
to Minnesota Mining & Mfg. Co.
VOL. 17: No. 28
Technology
13
Television Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
JAMES T. QUIRK, MERRILL PANITT, Editorial Director
Business Manager HAROLD B. CLEMENKO, Managing Editor
DAVID LACHENBRUCH, Asst. Mng. Editor
JAMES B. DELEHANTY, HAROLD RUSTEN, Associate Editor
Asst. Business Mgr. PAUL STONE
WASHINGTON BUREAU
Wyatt Building
Washington 5, D.C.
Sterling 3-1755
ALBERT WARREN, Chief
WILBUR H. BALDINGER
WM. J. McMAHON Jr.
MARTIN CODEL
Associate Publisher
NEW YORK BUREAU
625 Madison Ave.,
New York 22, N.Y.
Plaza 2-0195
CHARLES SINCLAIR, Chief
WEST COAST BUREAU
6362 Hollywood Blvd.
Hollywood 28, Cal.
Hollywood 5-5210
DAVID KAUFMAN
TELEVISION DIGEST. Published Mondays. Subscription $75 annually.
For group rates & other subscription services, write Business Office.
TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Annually— Spring Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Jack Donahue, ex-national sales mgr., named
gen. sales mgr. of KTLA Los Angeles . . . Saul Rosenzweig,
ex-WLOS-TV Asheville, named vp & gen. mgr., KPLR-TV
St. Louis . . . Ira Kamen, ex-Portland Industries Corp.,
named exec, vp, Teleglobe Pay-TV System.
William B. Monroe Jr., news dir., WDSU-TV New
Orleans, succeeds Elmer Lower as mgr., NBC News Wash-
ington (Vol. 17:27 pl7). Russ Tornabene promoted from
Washington news supervisor to news operations mgr.,
N.Y. . . . Bob Martin named programming & operations dir.,
KPHO-TV Phoenix.
Herminio Traviesas, BBDO vp, named chmn., RTES
membership committee, succeeding T. J. McDermott, now a
member of the board of governors . . . James E. Fuchs pro-
moted from N.Y. sales mgr., NBC Films, to the sales dept,
of NBC-TV; he was world shot-put champion in 1949, won
medals in the 1948 & 1952 Olympics . . . David Steel, Wash-
ington engineering consultant, changes phone to 373-3173
. . . Willis C. Beecher, Washington engineering consultant,
establishes offices at 1413 K St. NW. (phone 393-5621);
Beecher and the former Roberta Kilduff Hooker were
married June 22.
Meetings This Week: National Assn, of TV & Radio
Farm Directors summer meeting (July 9-13). Speakers
include Secy, of Agriculture Orville L. Freeman, NAB
Pres. LeRoy Collins, FCC Chmn. Newton N. Minow, Food
& Drug Administration Comr. George Larrick • NAB
Seminar (9-21). Harvard Graduate School of Business
Administration, Boston, Mass. • NBC-TV Affiliates pro-
motion mgrs. meetings. N.Y. (10), New Orleans (11),
Chicago (12), Los Angeles (14).
Meetings Next Week: S.C. Assn, of Bcstrs. summer
convention (July 16-18). Speakers include FCC Comr.
Robert T. Bartley and Howard G. Cowgill, ex-chief of FCC
Broadcast Bureau. Ocean Forest Hotel, Myrtle Beach, S.C.
Obituary
Henry Doorly, 81, retired pres. & chmn. of the Omaha
World-Herald (owner of KETV Omaha, Neb.), died June
26 of a heart attack.
Montreux Repeat Planned: The May 17-21 International
Festival of TV Arts & Sciences in Montreux, Switzerland —
first of its kind — was so successful that the International
Telecommunications Union & other promoters of the event
have scheduled another symposium for 1962.
The 2nd series of international technical sessions will
be held in Montreux April 28-May 4 next year, with the
ITU’s John H. Gayer again acting as chairman. He said
the initial event was of “such international & technical
importance” that it should be repeated annually.
More than 300 participants from 32 countries were
registered for the May festival, at which 50 technical
papers on a wide range of TV topics were read.
RCA engineering vp George H. Brown represented
RCA Chmn. David Sarnoff, who was awarded a Montreux
citation for his “outstanding contributions to the advance
of TV.” He read Sarnoff’s acceptance speech, in which the
broadcasting pioneer took a characteristic TV look ahead:
“Ten years hence, it is conceivable that a billion people in
virtually every nation on earth will be watching the same
program, at the same time & in color, with simultaneous
translation techniques making it understandable to all.”
U.S. TV studio equipment exhibitors at the festival
included Ampex, Austin, Corning, Eraser Co., MCA Inc.,
Raytheon, RCA, Telechrome, Temco.
Foreign
South American TV Progress: As reported by Motion
Picture Export Assn, vp William H. Fineshriber after a
5-week Latin American tour, here are highlights of the
growth of commercial TV in 3 countries:
(1) Chile, which now has 3 experimental stations, will
get 3 commercial outlets in Santiago in the next 12-18
months, probable licensees being the newspaper Mercurio,
Radio Mineria and the Assn, of Radio Bcstrs.
(2) Colombia, whose TV has been a govt, monopoly,
with 14 repeater stations relaying programs of Televisora
Nacional in Bogota, has authorized 2 commercial channels
in Bogota for 1962, to be operated by the largest radio out-
lets, Emisora Nuevo Mundo and Nueva Granada. Pri-
vately operated stations are also scheduled for Cartagena
& Baranquilla.
(3) Peru’s commercial TV has seen “impressive
growth,” with Lima’s 2 biggest ad agencies reporting that
more than 30% of total client budgets is spent on TV. A
new commercial outlet, due in Lima in October, will be
operated by a group consisting of Radio America, La
Cronica newspaper and the Prado banking interests.
Educational Television
GE Gets ETV Contract: The Greater Washington
Educational TV Assn, has awarded GE a contract to equip
its proposed new Ch. 26 station (Vol. 17:27 p5). A 12-kw
transmitter & 5-bay antenna will be installed at WTTG’s
former tower site in nearby Arlington, Va. Equipment in
studios in Arlington’s Yorktown High School will include
3 vidicon cameras, test apparatus and monitors.
“Classroom TV Enters a New Era”: Copies of a special
article describing the Midwest Program on Airborne TV
Instruction (MPATI), as reprinted from the magazine’s
May 20 Education Supplement, are available from Satur-
day Review, 530 5th Ave., N.Y. 36.
14
JULY 10, 1961
Consumer Electronics ....
MANUFACTURING, DISTRIBUTION, FINANCE
MUSIC SHOW TO LAUNCH FM STEREO: A fortuitous combination of time & place will
make next week's Music Industry Trade Show (July 16-20) one of most significant consumer-electronics events
since early days of TV. The NAMM-sponsored show, more important to consumer electronics each year, will
mark the real introduction of FM stereo.
Enough time has now elapsed since FCC's April 19 decision to allow most manufacturers to have
working prototypes of FM stereo receivers — at the very least — and to have formulated merchandising plans,
price policies, etc. Chicago, coincidentally, is today the nation's center of stereo FM broadcasting. It's the
home of 2 of the 3 stations now stereocasting, and presumably attendees at the show will have the opportu-
nity to hear off-the-air stereo, in addition to stereo "broadcast" locally at some exhibits through closed-circuit
stereo FM generators.
FCC Comr. Lee will officially lay the cornerstone for FM stereo at special symposium sponsored by
El A Consumer Products Div. July 19 at the show. Program will be moderated by El A Consumer Products Chmn.
Edward Taylor, Motorola exec, vp, with Lee talking on "What FCC Expects from FCC Stereo." Also partici-
pating will be NAB radio vp John F. Meagher discussing "What FM .Broadcasters are Doing About Stereo"
and Zenith & GE representatives who will explain technical advantages of the new medium. This will be fol-
lowed by manufacturers' panel on marketing opportunities, a multiplex demonstration and a question per-
iod for dealers.
Music Show will be the occasion for the release of EIA's stereo promotion booklet, "The Facts About
FM Stereo — A New World of Broadcast Sound" (Vol. 17:22 pl6). EIA will distribute 100,000 copies of the non-
technical brochure to dealers & servicemen to help them answer consumers' guestions.
Virtually all stereo phono manufacturers will be showing multiplex equipment — and this includes
many imports. Two German lines— -Blaupunkt & Saba — will have stereo table radios in addition to their
phono-stereo-FM lines (Blaupunkt's FM stereo adapters are made by Crosby Electronics).
• • • •
Music Show has become a big TV event, and this year it will feature 10 U.S. TV manufacturers. All
except Westinghouse have previously shown their 1962 lines to distributors and/or dealers.
Two foreign brands of TV will try to crack U.S. market for first time at Music Show. Big Canadian
manufacturer Dominion Electrohome Industries, which has sold stereo phonos to some key U.S. accounts in
the past, will show a complete consumer-electronics line under the "Deilcraft" brand. TV sets will be priced
at $259.50-$895, stereo hi fi $339.50-3895. Dominion plans to work on direct dealer-franchise basis.
Novelty item of show will be the return of projection TV — a 4 V2 -ft. -screen model to be shown by Saba
Electronic Corp. for home use. Saba will premiere complete new line of German-made super-deluxe stereo
phonos & radios, including remote-control stereo multiplex. Officials of Saba and its sales rep Kane-Mark
Corp. declined to give details on the projection TV set prior to the Music Show.
(For list of Music Show consumer electronics exhibitors, see p. 16.)
TV-RADIO PRODUCTION: EIA statistics for week ended June 30 (26th week of 1961):
June 24-30 Preceding wk. 1960 wk. '61 cumulative '60 cumulative
TV 132,326 137,655 106,310 2,800,817 2,963,044
Total radio 324,846 350,684 285,651 7,530,003 8,524,520
auto radio 93,187 110,338 98,471 2,394,618 3,323,092
VOL. ]7: No. 7.8
i.':
TOP TV BRANDS-IN-USE IN 19 MARKETS: Direct comparisons of TV-set brands-in-use
in selected markets have been compiled for 1961 by Consolidated Consumer Analysis, and are reproduced
below by special permission.
Consumers' use of various products, from lipstick to house paint, is surveyed by sampling techniques
in the home markets of CCA member newspapers each year. The 19-market TV survey tabulated here ranks
13 brands according to percentage of households owning them in the various markets.
Study covers all sets owned in homes of consumers responding — not just recent purchases. Therefore,
popularity in 1960 & 1961 of various brands isn't reflected very strongly. The 1961 survey used total sample of
55,582 families, representing 2,891,488 households in 19 markets.
RCA was No. 1 TV brand in use in 18 of the 19 markets, Zenith first in one (Honolulu). Rankings of
2nd & 3rd most popular brands in the 19 markets (compared with survey results for same 19 markets in 1960):
RCA, 2nd in one market (none last year); Zenith, 2nd in 4 markets, 3rd in 5 (2nd in 3, 3rd in 3 last year); Philco,
2nd in 3, 3rd in 4 (unchanged); Admiral, 2nd in 7, 3rd in 5 (unchanged); Motorola, 3rd in one (2nd in one, 3rd in
2); GE, 2nd in 2, 3rd in 4 (2nd in 4, 3rd in 3); Hoffman, 2nd in 1 (unchanged); Packard Bell, 2nd in 1 (3rd in 2).
Median set saturation in the 19 markets for 1961 was 96.2%, compared with 96.3% in 1960 and 94.4%
in 1959. For comparisons of set ratings with past CCA surveys, check your back files of Television Digest — 1960
(Vol. 16:35 pll), 1959 (Vol. 15:26 pl6). 1958 (Vol. 14:28 pl2), 1957 (Vol. 13:40 plO).
More detailed tabulations of brand preferences in individual markets will be found in Consumer
Analysis reports published by each of the CCA member newspapers. These are the participating papers, each
of which will supply its own area tabulations on request: Columbus Dispatch & Citizen Journal, Denver Post,
Duluth Herald & News-Tribune, Fresno Bee, Honolulu Star-Bulletin, Indianapolis Star & News, Long Beach
Independent & Press Telegram, Milwaukee Journal, Modesto Bee, Omaha World-Herald, Oregon Journal
(Portland), Phoenix Republic & Gazette, Providence Journal Bulletin, Sacramento Bee, Salt Lake Tribune &
Deseret News, San Jose Mercury & News, Seattle Times, St. Paul Dispatch & Pioneer Press, Wichita Eagle.
Ratings are not necessarily representative of country as whole, of course, reflecting only ownership in
the 19 markets surveyed.
Television Set Ownership in 19 Markets, 1961
(See story above)
Copyright 19G1, Consolidated Consumer Analysis Newspapers. Reprinted by Permission.
% Bought
of in past RCA
Own-
12
Victor
Zenith
Philco
Admiral
City
era
months
Place %
Place %
Place %
Place %
Columbus
98.7
19.5
1.
20.4
5.
8.3
2.
13.4
3.
12.0
Denver
.... 96.4
10.6
1.
16.0
3.
10.7
5.
9.2
2.
11.8
Duluth-Superior ....
98.2
10.5
1.
22.3
5.
7.6
3.
10.1
4.
9.0
Fresno
.... 93.8
16.0
1.
16.4
2.
10.4
4.
9.3
1ft.
4.7
Honolulu
90.2
21.1
2.
17.3
1.
17.9
5.
9.2
7.
7.3
Indianapolis
.... 96.0
12.6
1.
16.8
4.
9.0
3.
9.9
2.
13.6
Long Beach
.... 97.6
12.3
1.
18.8
5.
9.3
8.
8.1
3.
10.7
Milwaukee
.... 97.1
16.0
1.
27.1
4.
9.8
3.
10.0
2.
17.2
Modesto
.... 92.1
15.2
1.
13.0
5.
10.0
3.
10.9
8.
4.8
Omaha
.... 98.6
12.0
1.
21.9
3.
11.0
2.
16.2
6.
9.7
Phoenix
96.6
14.4
1.
12.4
5.
7.4
7.
6.1
2.
9.8
Portland, Ore
94.2
14.4
1.
16.6
2.
13.8
4.
9.2
3.
11.7
Providence
97.3
12.4
1.
13.9
6.
7.5
2.
13.2
3.
10.8
Sacramento
.... 96.2
17.4
1.
18.7
3.
9.6
4.
9.3
8.
7.3
Salt Lake City
95.5
12.5
1.
17.6
8.
5.3
4.
10.3
2.
13.3
San Jose
.... 96.3
17.9
1.
16.7
2.
10.5
6.
8.4
3.
10.0
Seattle
95.2
16.2
1.
20.4
2.
10.7
8.
7.3
5.
8.5
St. Paul
98.2
21.9
1.
22.2
3.
11.8
5.
9.4
2.
12.2
Wichita
95.9
8.6
1.
15.6
3.
11.0
4.
10.7
2.
14.3
Pack-
Moto- Westing- ard Magna- Emer- Silver- Hoflf-
rola GE house Bell Sylvania vox son tone man
Place % Place % Place % Place % Place % Place % Place % Place % Place %
4.
8.9
6.
5.3
7.
4.5
—
—
9.
2.4
10.
2.3
11.
2.2
—
—
—
—
4.
10.4
6.
9.0
12.
3.7
7.
6.3
17.
2.4
15.
2.7
9.
4.3
8.
4.4
13.
3.3
9.
6.1
2.
14.7
7.
6.2
—
—
21.
1.0
13.
2.1
6.
7.1
10.
3.3
—
—
3.
9.4
7.
7.5
11.
4.4
9.
6.8
13.
2.2
12.
2.7
8.
7.2
5.
8.0
6.
7.8
6.
8.2
3.
11.4
11.
2.8
9.
4.2
8.
5.4
12.
2.2
10.
3.5
4.
10.6
14.
1.5
5.
7.3
6.
6.6
8.
4.8
—
—
6.
6.6
11.
2.4
13.
1.8
9.
3.9
—
—
10.
5.5
4.
9.8
13.
2.0
2.
1 1.5
14.
1.9
9.
7.6
11.
3.0
7.
9.0
6.
9.1
5.
9.7
6.
7.1
10.
3.4
—
—
12.
2.7
9.
3.7
11.
2.9
8.
4.7
—
—
7.
7.0
6.
7.2
11.
3.4
9.
4.3
12.
3.1
15.
2.0
10.
4.1
4.
10.3
2.
12.3
5.
10.0
4.
10.3
10.
3.6
—
—
16.
1.3
9.
4.3
8.
4.4
7.
4.6
20.
1.0
4.
7.4
3.
8.5
12.
3.4
1ft.
4.5
13.
3.3
11.
3.8
6.
6.4
8.
5.5
9.
4.7
6.
8.3
5.
8.9
10.
4.0
7.
5.5
12.
2.6
11.
2.9
15.
1.9
9.
6.4
7.
5.5
5.
8.0
7.
7.4
8.
3.6
—
—
10.
3.2
9.
3.3
4.
10.1
12.
2.2
—
—
9.
6.2
2.
11.6
11.
4.3
6.
8.2
15.
1.8
12.
3.4
10.
4.7
5.
8.3
7.
7.4
5.
7.2
3.
12.7
6.
6.2
7.
5.9
12.
3.7
11.
4.3
14.
2.6
10.
4.4
9.
5.0
5.
8.7
9.
5.7
12.
3.4
7.
8.3
13.
2.1
10.
5.2
10.
5.2
4.
9.3
8.
6.5
6.
8.4
4.
8.7
11.
5.0
7.
8.1
9.
5.3
9.
5.3
13.
2.4
3.
9.5
12.
3.2
6.
8.9
3.
11.8
9.
3.8
—
—
—
—
12.
2.6
14.
2.1
17.
1.2
—
—
6.
7.8
5.
9.5
9.
4.1
—
—
13.
2.2
8.
4.2
15.
1.8
7.
4.3
11.
3.4
New Zenith Portable: Royal 790 Super-Navigator with
broadcast band, 150-400 kc band (FA A weather-navigation
stations) and 2-5-mc. band (Bureau of Standards time
signals, Naval & Coast Guard weather-navigation stations).
It’s priced at $99.
Clairtone Adds Braun Line: Clairtone Sound Co.,
Toronto, which has been selling its Canadian-made hi fi to
key accounts in the U.S., will also sell phonos & radios made
in Germany by Max Braun Co. here under the Clairtone-
Braun trade name.
16
JULY 10, 1961
Music Show Exhibitors: National Assn, of Music Mer-
chants’ Music Industry Trade Show in Chicago’s Palmer
House July 16-20 may well house the greatest number of
consumer-electronics displays ever collected under one roof.
Among the TV-radio-phono majors exhibiting at the show:
Arvin, Capehart, General Dynamics/Electronics
(Stromberg-Carlson) , GE, Magnavox, Motorola, Olympic,
Philco, Pilot, RCA, Symphonic, Westinghouse, Zenith.
Other consumer-electronics exhibitors, including man-
ufacturers of hi-fi sound equipment, record changers, im-
porters, etc.: American Elite, Audio Industries, Audiotex
(Textron Electronics), Bell Sound (Thompson Ramo
Wooldridge), Boetsch Bros., BSR (U.S.A.) Ltd., Canadian
Marconi, Clairtone Sound Corp., Consolidated Sewing
Machine Corp. (Viscount radios), Continental Merchan-
dise Co., Dean Electronics, Delmonico International, Do-
minion Electrohome, Dynavox, Electro-Voice, Estey Elec-
tronics, Fisher, Fujiya, General Magnetics & Electronics,
Glaser-Steers, Jay Electronics, Kenwood Electronics.
Majestic International, Major Electronics Corp., Mat-
sushita of America, North American Philips, Pentron,
Petely Sales Corp. (Hi-Delity radios), Radiomaster, Real-
tone Electronics, Recordio-D.A.P. Inc., Annapolis Electro-
acoustic Corp. (Ravenswood), Sony of America, Spico Elec-
tronics (Spirling Products), Starlite Merchandise Co.,
Sterling Hi-Fidelity, Superscope (Sony recorders), Tele-
tone Co. of America, Transistor World Corp. (Toshiba),
Uropa International, V-M Corp., Videola-Erie, Waters
Conley, Webcor, Westrex Alpine, Saba Electronics.
New Japanese Color Tube: Toyo Electric Industry Co.,
Tokyo, claims it will begin production this fall of 14-in.
color sets which can sell at half the price of conventional
receivers. Heart of the set is a new color tube developed by
Isokichi Nagao, chief of the Nagao Research Institute,
Fukuoka. First fragmentary descriptions of the tube indi-
cate that the screen is coated with Helium, Xenon & Argon
gases, each of which glow with a different color when
excited by RF. The color effect is obtained by varying drive
voltages between 6,000 & 50,000 volts at frequencies from
2,700 to 3,000 me. The electron beam “punches” 750,000
holes in the gases; the holes close themselves after the
color is emitted. The principle is a sophisticated application
of the principle of the neon tube. Color TV engineers in the
U.S. were skeptical on the basis of early descriptions of the
tube, pointing out that such high drive voltages would be
extremely difficult to obtain economically, particularly with
a rapid switching rate, and could cause dangerous X-rays.
Toyo, a manufacturer of power equipment, has not pre-
viously been in the TV business.
RCA Color TVs to Japan? Tokyo-based Okura Trading
Co. is seeking the approval of the Japanese govt, to import
5,000 RCA color TVs, July 5 Home Furnishings Daily re-
ported. Turn-about aspect of the unsual deal is that
Japanese TV manufacturers reportedly are up in arms and
urging the government to reject or limit the imports
because of unfair competition. Their beef: Even with
freight, tariff and all other import costs, the RCA 21-in.
sets will come in ticketed substantially under the current
$1,000 price of low-end made-in-Japan 17-in. color TVs.
New Westinghouse Radios & Phonos: Being dropped
into 1962 lines are 3 new clock radios at $19.95, $29.95 &
$39.95; a “summer special” promotional table radio at
$14.95; 7-transistor miniature at $25.95; broadcast-marine-
SW portable at $79.95; portable stereo at $79.95 & $99.95.
Decline in Electronics From Britain: The recession and
increasing imports from Japan & Germany apparently took
their toll on 1960 British exports of electronic products to
the U.S. They dropped 10% from their 1959 record of
nearly $22 million to a total of $19,645,000. The U.S.
Commerce Dept.’s Business & Defense Services Administra-
tion reported that shipments of record-playing mechanisms,
which previously accounted for more than one half of the
total exports of electronic equipment to the U.S., dropped
34% from $12.4 million in 1959 to $8.1 million in 1960.
Gains were shown in exports of tubes & components
and commercial & industrial equipment. Here are compara-
tive figures for 1960 (with 1959 in parentheses) on exports
of electronic products from U.K. to U.S.:
Radios, $200,000 ($292,000); radio-phonos, $190,000
($232,000); speakers & microphones, $699,000 ($532,000);
phonos & record players, $362,000 ($147,000); phono parts
& accessories, $727,000 ($1,207,000); record playing mecha-
nisms with record changer, $7,920,000 ($11,739,000); with-
out changer, $219,000 ($623,000); tubes, $2,501,000 ($2,381,-
000); tube parts, $306,000 ($97,000); components, $1,458,-
000 ($1,243,000); communications, navigation & radar
equipment, $2,813,000 ($2,178,000); other, $2,250,000 ($1,-
303,000). Total: $19,645,000 ($21,974,000).
Despite the decline in shipments to U.S., British elec-
tronics exports to all countries increased to $163 million in
1960 from $155 million in 1959. U.S. remained the largest
single market, runners-up being Canada ($13 million),
Australia ($10 million) and the Netherlands ($9 million).
* * *
Matsushita becomes “Panasonic”: That’s the new LT.S.
trade name for radios produced by Matsushita in Japan
and imported by Matsushita Electric Corp. of America.
Six Panasonic radios are being introduced by Matsushita,
which will gradually switch to the new name.
* * *
Foreign TV Exhibitions: French Radio & TV Exhibi-
tion, sponsored by Radiodiffusion Television Francaise and
the Federation Nationale des Industries Electroniques, Sept.
14-25, Parc des Expositions, Paris. (For information, write
S.D.S.A., 23 Rue de Lubeck, Paris 16e.) • West German
Radio, TV & Phono exhibition will be resumed, after an
interruption of 22 years, Aug. 25-Sept. 3 at the West Berlin
municipal fair grounds. Participation will be limited to
German firms. (Illustrated brochure available from Trade
Development Div., Bureau of Foreign Commerce, U.S.
Commerce Dept., Washington 25.)
TV Sets Which Broadcast: Two unique features will
be incorporated into some models of Westinghouse’s new
TV line, due to be unveiled next week at the Music Industry
Trade Show in Chicago: (1) “Wireless remote speakers” —
a provision for picking up the sound from the TV set on
any standard AM radio. (2) “Instant start” — a feature on
portable sets which accomplishes almost instantaneous
start of picture & sound by eliminating the warm-up period.
When the set is turned off the tubes are kept warm at
half power. This feature also is said to lengthen tube life
by eliminating the damaging power surge when the set is
turned on. Some of Westinghouse’s recent FM sets have
had circuits in which tube filaments were constantly heated.
Bankruptcy Petition Filed: Shell Electronics Mfg. Co.,
Westbury, N.Y. maker of hi-fi components, citizens band
radio & test equipment, has filed a petition under Chapter
XI of the Bankruptcy Act. Liabilities were listed as $491,-
000, assets $390,000.
VOL. 17: No. 28
17
TOP 100 DEFENSE FIRMS: The increasing dominance of
electronics in defense-contract expenditures is drama-
tized in the Defense Dept.’s just-released list of the
100 largest prime military contractors of 1960. The
comparison with 1959 indicates an increase in dollar
volume for most companies identified with electronics.
General Dynamics was the largest single prime con-
tractor for the 2nd year in a row. In addition to the elec-
tronics firms, all other companies in the top 10 were pri-
marily aircraft companies — most of which also are heavily
in the electronics business. The aircraft companies in the
top 10 not tallied below were Lockheed (2nd place), North
American Aviation (3rd), Boeing (5th), United Aircraft
(6th), Martin (7th). Prime contracts for aircraft, missile
systems & electronics account for 61 of the top 100 firms.
From the Pentagon’s top-100 list for calendar year
1960, we’ve compiled this summary showing standings of
prominent electronics firms, compared with 1959. (Sub-
sidiaries included; dollar figures in millions; dash indicates
firm was not among top 100 in 1959.)
General Dynamics
GE
AT&T
Hughes Aircraft
Raytheon
RCA
Sperry-Rand
IBM
Bendix Corp
Westinghouse
Avco
ITT
Northrop Corp
Burroughs
Philco
Thompson Ramo Wooldridge
Collins Radio
Minneapolis-Honeywell
Gen. Precision Equipment . .
American Bosch Arma
Mass. Inst, of Technology . .
Ling-Temco Electronics
General Telephone & Elec. .
Laboratory for Electronics .
Lear Inc
Magnavox
Sanders Associates
Motorola
System Development Corp.
Gilfillan Bros
Litton Industries
Hallicrafters
Hazeltine
I960
Contracts
Rank
1959
Contracts
Rank
$1,294.7
1
$1,491.1
1
964.1
4
915.7
5
501.9
8
501.4
9
437.6
9
322.7
13
374.2
10
369.5
11
364.8
11
303.2
15
318.0
15
318.7
14
312.1
16
262.5
17
274.3
18
279.9
16
269.5
19
220.5
18
193.2
23
199.6
20
188.3
24
156.9
24
158.0
26
83.5
41
122.7
28
117.9
30
101.4
33
102.1
35
100.9
34
133.0
29
99.0
35
116.4
32
84.3
37
94.8
37
83.0
39
77.6
44
82.4
40
98.2
36
80.9
41
64.7
48
76.9
44
—
—
52.6
55
51.9
58
48.9
58
32.9
78
43.7
62
37.9
67
43.5
63
34.9
71
41.9
66
—
—
38.0
68
25.0
93
32.8
73
—
—
28.6
84
24.0
97
27.2
91
25.9
92
26.9
92
—
—
25.0
97
54.2
56
RCA & APEP Settle On 4-Year Pact: An 11th hour
settlement July 1 forestalled a scheduled walkout by some
2,500 members of the Assn, of Scientists & Professional
Engineering Personnel at 4 RCA plants in Camden, Moores-
town and Pennsauken, N.J. and Croydon, Pa. (Vol. 17 :27
p21). A new 4-year contract, with a wage re-opener June,
1964, provides for an immediate 2%% wage increase and
similar boosts in 1962 & 1963. Among other benefits, the
maximum rate of all occupations will be raised 2% in
Dec. 1962, and an additional 2% the following December.
FTC Case Settled: Central Electronics Inc., 1247 Bel-
mont Ave., Chicago, has agreed to an FTC stipulation pre-
venting it from representing — “in connection with the sale
of radio transmitters” — that unavailable products are on
hand for immediate purchase by the public.
Mergers & Acquisitions: Davega Stores and Wilcox-Gay
will merge (Vol. 17:26 pl9) via a share-for-share exchange
of stock, subject to stockholder approval. Davega will be
the survivor, but the combined company probably will be
renamed. Davega operates 25 stores & discount centers
in N.Y. & N.J. Wilcox-Gay is the parent of Majestic Inter-
national, importer of Grundig-Majestic TVs, radios, phonos.
Davega Pres. Joseph Axler and Wilcox-Gay Pres. Leonard
Ashbach predicted that the combined company’s first-year
sales would top $35 million.
Other merger news last week:
Westinghouse will acquire Thermo King for $32.5
million in stock, subject to the approval of stockholders of
the Minneapolis-based maker of refrigeration equipment
for trucks, railway cars and missiles. The proposed amal-
gamation calls for the swap of 7 Westinghouse shares for
each 9 of Thermo King. The latter will be operated as a
wholly-owned Westinghouse subsidiary with its present
management & facilities.
Ling-Temco Electronics and Chance Vought stock-
holders last week approved the merger of the 2 companies,
effective August 31 (Vol. 17:27 p23). The combined organ-
ization will be named Ling Temco Vought Inc. Robert
McCulloch, Ling-Temco chmn. & chief executive officer, will
have the same titles in the new company. Ling-Temco
Pres. James J. Ling will become chmn. of the exec, com-
mittee. Ling-Temco exec, vp Clyde Skeen will retain the
same title. Chance Vought Pres. Gifford K. Johnson will
become president of the amalgamated concern.
Ling-Temco Electronics and Pye Ltd. of Cambridge,
England have jointly formed Pye-Ling Ltd. to market
environmental test systems in Europe. The new concern
will have its hq in Stanmore, England.
Pacific Industries will acquire in a stock exchange pri-
vately-owned Reliable Steel Supply, Los Angeles distributor
of heating, ventilating and air-conditioning equipment.
Pentron Electronics, Chicago maker of tape recorders,
electronic components & devices, has acquired Southern
Electric, Hammond, Ind. manufacturer & distributor of
motor coils. Also acquired were several affiliates. Southern
will be operated as a wholly-owned subsidiary. The acquisi-
tion involved the exchange of 1,125,000 Pentron common
shares for all Southern outstanding common.
New Plants & Expansions: Muntz TV has moved into
a new $l-million, 75,000-sq.-ft. hq plant at Wheeling, 111.
Production of TVs, radios and stereo phonos will be ini-
tiated July 17, when employes return from a 2-week vaca-
tion. Muntz’s Evanston, 111. plant will be closed as soon as
all production equipment has been transferred • Collins
Radio’s Western operation has been consolidated in a new
multi-million-dollar communication & data-processing R &
D center at Newport Beach, Cal. The Information Science
Center is the first of various R & D and manufacturing
facilities planned for the 100-acre site.
“Butterfly-Wing” Antenna : Flexible printed-circuit TV
antenna, the “Mite-Site,” shaped like a 5-ft. butterfly, will
be sold nationally at about $3, according to B. F. Goodrich
Co., which supplied the Koroseal vinyl material on which
the silver circuit is deposited. The inventor, canvas manu-
facturer Frank Higgins, is reported to have established RF
Industries to make the antenna, which can be installed in
the attic, on the wall or under the rug. Somewhat similar
printed-circuit antenna has been made & marketed by
Jerrold Electronics for more than a year.
18
JULY 10, 1961
Semiprofitable Semiconductors: “Manufacturers of trans-
istors, semiconductors and rectifiers are caught in a wave
of price cutting & falling profits despite a continuing up-
turn in sales,’’ reported July 6 Wall St. Journal, adding:
“The extent of the price cutting is clear. In 1959, the
average price of a transistor was $2.70, it’s estimated. By
the first quarter of 1960 the figure had dropped to $2.44.
The average was cut to $1.93 in this year’s first quarter.
“Part of the price trimming is a result of technological
advances being made in the manufacture of the tiny de-
vices. But much of the cutting can be traced to a competi-
tive scramble for customers stemming largely from a
production overcapacity which has developed in recent
years. In addition, rising imports, especially from Japan,
are aggravating the situation.”
The Journal quoted U.S. Transistor Corp. Pres. Irving
Ross: “We’re selling germanium transistors for entertain-
ment devices for as low as 25c each. That’s low enough to
compete with Japanese transistors but there’s no profit
margin at all on that particular transistor.”
The newspaper report continued: “Transistor makers
are hoping that growing volume generated by lower prices
will compensate for lower per-unit profits. Currently, how-
ever, with competition so stiff, this isn’t happening, and
manufacturers are intensifying their cost-cutting efforts.”
Among the efforts: stepped-up mechanization of produc-
tion, intensified quality control.
However, the report pointed out, manufacturers are
reluctant to automate production on a grand scale, a la
Philco which “has nearly fully automated several produc-
tion lines.” Explaining a prime reason for reluctance,
Clevite vp C. B. Hoffman noted: “You’ve got to do some
real inspired crystal-ball gazing to determine whether the
type of device you’re producing will be in demand long
enough to amortize the capital expense involved.”
The downbeat summation : “Compounding the problems
facing manufacturers is the realization that it’s no longer
possible to develop a device, put it on the market and watch
sales soar.”
* * *
Raytheon Dedicates Semiconductor Plant: New 116,-
500-sq.-ft. facility at Lewiston, Me. was officially opened
June 19. The transistor plant has been in production since
March, employs 900, expects to expand to 1,500 by fall.
“TV Doorman” Installation: What may be the largest
TV doorman installation has just been completed by Bell
Television Inc. in a Brooklyn apartment building. A 112-
unit apartment building at 415 Argyle Rd. is equipped with
132 built-in 5-in. monitors (at least one in each apartment,
2 in duplexes). When a visitor rings a tenant’s bell in the
lobby, the TV screen is automatically turned on and the
visitor can be identified & admitted. Bell, which specializes
in distribution systems and various types of apartment
closed-circuit (such as installations in automatic elevators),
is now experimenting with compact 8-in. Japanese TV sets
(made by Nichi-Bei-Kogyo) for apartment-house lobby
monitors, Pres. Martin Sugar told us.
Emerson Sales Up: Joining other manufacturers that
are reporting pickups in orders & sales, Emerson last week
announced that its June TV-radio shipments were higher
than those of any other June in the last 7 years. Arnold
Henderson, sales director for the Emerson Div. of Du Mont
Emerson Corp. said orders placed by distributors at the
company’s June convention for TV were 112% greater than
at last year’s convention, while radio was 122% ahead.
Trade Personals: Dr. L. Curtis Foster, research dir. of
Zenith Radio Research Corp., Menlo Park, Cal., named vp of
the Zenith Radio subsidiary . . . Dr. Carl E. Barnes resigns
as research vp, Minnesota Mining & Mfg. . . . Rear Adm.
Chester W. Nimitz Jr. (U.S.N. ret.) promoted from mgr.,
Texas Instruments industrial products group, apparatus
div., to vp & gen. mgr., instrument div.
Neil M. Blair named pres., FXR div. of Amphenol-Borg
. . . Fred H. O’Kelley, ex-Raytheon, named distributor
product sales mgr., Westinghouse electronic tube div.,
succeeding W. F. Baker, named staff asst, to the div. mgr.
Carmen E. Ramich promoted from engineering mgr.,
Westinghouse’s Horseheads plant, to new post of indus-
trial & military equipment sales mgr. Frederick H. Town-
send, ex-Raytheon, named to new post of mgr., entertain-
ment-equipment sales.
Charles R. Green, ex-Admiral, appointed chief engi-
neer, General Dynamics/Electronics military products div.
communications lab . . . Dr. Raymond M. Wilmotte ap-
pointed project mgr. to head RCA’s development & con-
struction of the Relay experimental communications satel-
lite . . . Harold E. Felix named vp & engineering dir.,
Midwestern Instruments . . . Irwin Hecht, ex-pres., Hecht
Electronics, named sales vp, Terminal-Hudson Electronics.
Murray G. Crosby named chmn. & research dir.,
Crosby-Teletronics, Robert Marston elected pres.; Harry M.
Frey promoted from mktg. vp to exec, vp, John C. Simmons
from asst, to the exec, vp to asst, to the pres., Leonard
Feldman from engineering vp of Crosby Electronics Corp.,
a wholly owned subsidiary, to engineering dir. of the
parent company; Ben Goldner named mfg. dir. . . . Stanley
E. Benson named mgr. of long-range planning, General
Dynamics/Electronics mktg. div. . . . Raymond Hamada,
ex-Telecomputing, has been named sr. operations vp,
Houston Fearless.
Electronics Newsletter Discontinued : Radio-Electronics
Weekly Business Letter, published for the last 11 years by
the promotion department of Gernsback Publications’
Radio-Electronics magazine and widely circulated in the
electronics manufacturing & marketing business, ceased
publication with the July 5 issue. The publisher informed
subscribers that “the manpower required to produce the
Weekly Business Letter is urgently needed for new pro- i
motional activities and can no longer be spared.”
Langmuir Works Published: The Collected Works of
Irving Langmuir, the late GE research scientist, have been
published in a 12-volume set with a biography, by Per-
gamon Press, N.Y. ($150 for 12 volumes, $15 each for
Vols. 1-11, $9 for Vol. 12).
Obituary
Morris M. Gruber, 78, a pioneer in the fields of sound
recording and facsimile transmission, died July 4 in N.Y.
of a heart attack. In 1915 he founded the Presto Machine
Products Corp. in Brooklyn, manufacturer of Sonora phono-
graphs. The company later became the Presto Recording
Corp. and was the first to sell home recording machines.
They used acetate discs, which Gruber introduced into this
country and which became extensively used for records &
radio transcriptions. He retired 2 years ago from the
descendant of Presto, the Bogen-Presto Co., now a division
of Siegler. Early in his career, Gruber, a mechanical engi-
neer, developed a sound-on-film system for Dr. Lee De
Forest’s General Talking Picture Corp. (see p. 3). He also
built Rayfoto facsimile equipment.
VOL. 17: No. 28
19
Hoffman Sues 2 Textron Subsidiaries: A piracy-of-
secrets suit has been filed in Los Angeles Superior Court
by Hoffman Electronics against Heliotek Corp. and parent
Textron Electronics. Hoffman charged that the 2 Textron
Inc. subsidiaries “hired away” 3 of its engineers last
February “in order to obtain trade secrets & confidential
information” about Hoffman-developed solar cells. Hoffman
is seeking “undetermined” damages and a permanent
injunction to prevent the engineers from disclosing its
solar cell secrets.
EIA Changes Tax Position: The electronics manufac-
turers’ organization last week wired House Ways & Means
Committee Chmn. Mills (D-Ark.) that it “strongly sup-
ports” a tax-incentive plan for plant modernization which
would provide a flat 10% credit on investment in new plant
& equipment. EIA previously had maintained a position of
neutrality toward investment credit as provided in a tax
proposal submitted to the Committee earlier.
Wage Floor Fixed: Effective July 26, govt, contractors
in the electronic component parts industry must pay their
employes at least $1.23 per hour. Proposed in May under
the Walsh-Healey Act by the Labor Dept.’s Wage-Hour
Div. (Vol. 17:21 pl9), the minimum wage was set in a
June 26 order by Labor Secy. Arthur Goldberg.
Finance
Stock Offering Suspended: Broadcast International
Inc., 3 W. 57th St., N.Y., has been slapped by SEC with an
order temporarily suspending Securities Act registration
exemptions for a proposed public offering of 60,000 common
shares at $5 per share. Organized in July 1960 to produce
TV & radio programs for independent & foreign stations,
the company applied to SEC in June for Regulation A ex-
emptions. According to SEC, a circular describing the stock
offering violated anti-fraud provisions of the law by pro-
viding “false & misleading information” to prospective
buyers. In its suspension order, SEC cited: (1) “Failure
to disclose that customers listed as current active accounts
had ceased to deal” with Broadcast International. (2)
“Failure to provide financial statements prepared in ac-
cordance with proper accounting principles.” (3) “An over-
statement of the number of programs which could be pro-
duced with the proceeds of the offering.” (4) “A state-
ment that Broadcast represented 150 TV stations.” The
SEC order also said the company “failed to disclose a ma-
terial transaction with respect to the stock held by a con-
trolling person & falsely named as an officer a person who
was not an officer.” SEC identified neither “person.” In
its SEC filing, Broadcast International named L. Nicholas
Dahlman as pres. & promoter. Dahlman also was listed as
founder in 1959 of the company’s predecessor Broadcast
Planning Corp. David Prowitt is Broadcast International
vp and Ann Mannara is seey.-treasurer.
Stock Listing Challenged: “Accuracy & adequacy” of
a 250,000-share stock registration filed by Kings Electronics
Co. Inc., Tuckahoe, N.Y. (Vol. 17:10 p23), have been chal-
lenged by SEC in stop-order proceedings. The company,
whose principal business is manufacture of radio frequency
connectors, will be given a hearing July 19. SEC said it
questioned Kings’ statements involving: (1) Gifts of stock
by Pres. Morton R. Weissman, 53% owner of the company.
(2) “Formation, control and subsequent history” of sub-
sidiaries Aviel Electronics Inc. and Eeco Electronics Com-
ponents Corp. (3) Company earnings, “including the fail-
ure to reflect certain proceeds of the sale of scrap metal.”
Magnavox Posts First-Half Gains: A 35-40% profit
gain on a 20% sales rise was recorded by Magnavox during
1961’s first half. Pres. Frank Freimann said sales rose to
$61.5 million from $51.7 million a year ago. The year-ago
profit was $1.8 million (77 a share). For total 1961,
Freimann forecast a sales gain to $140-150 million from
1960’s $124.9 million — a profit rise to $3.50-3.75 a share
from $2.76 last year. “Business this fall should be extra-
ordinarily good for us in consumer products,” he said,
adding that 2nd-quarter sales of consumer products rose
some 20% over a year ago. June’s consumer sales alone
were 40% ahead of June 1960, Freimann noted. Consumer
products account for 60% of Magnavox sales; the govt. &
industrial products division 40%. Freimann also reported
that Magnavox would introduce in September a “compre-
hensive” line of about 20 new radios.
S.O.S. Photo-Cine-Optics Inc., N.Y. firm which makes
& rents TV & movie production equipment, needs new
financing for expansion of its business, it told SEC (File
2-18433) in applying for registration of a debentures-&-
stock plan. Formerly called S.O.S. Cinema Supply Corp.,
the company plans offerings of $50,000 of 6% subordinated
debentures due 1969 and 50,000 common shares in units of
$10 of debentures & 10 shares. The SEC statement also
covered 20,000 common shares underlying 5-year warrants
sold to underwriter William, David & Motti Inc. and 20,000
shares underlying warrants issued to S.O.S. officers.
Electronics Capital Corp. Offers Stock: The San Diego-
based small-business investment firm last week offered its
stockholders 612,463 common shares valued at $16,536,501.
Holders may subscribe for the issue at $27 a share in the
ratio of one new share for each 3 held of record July 6.
The subscription period ends July 21. Proceeds will be used
for additional investments in small concerns.
ECC Enlarges Portfolio: Electronics Capital Corp., San
Diego small-business investment firm, has added an 18th
company to its portfolio with a $600,000 investment in PM
Electronics, San Diego. The investment comprises a $350,-
000 long-term loan & the purchase of $250,000 of 8%, 7-
year convertible debentures (convertible into 33% of PM’s
total common stock). PM Electronics develops & manu-
factures a variety of solid-state ground-instrumentation,
airborne-telemetry and audio amplifiers. ECC’s commit-
ments to its 18 portfolio companies top $14.6 million.
Gabriel’s Electronics Div. for Sale: Although it is
now operating at a profit, compared with heavy losses in
1960, Gabriel’s Electronics Div. at Millis, Mass, is up for
sale. Controller & asst.-treas. Thomas A. Chervenak also
reported recently that Gabriel expects to produce a profit
in 1961, compared with 1960’s loss of $436,556 on sales of
$31.2 million. Diversified Gabriel’s electronic products in-
clude microwave systems, radar antennas.
York Research Corp., Stamford, which makes specialty
electronic tubes and conducts tests for radio noise &
interference, plans public sale of 100,000 Class A shares to
finance a new lab and buy equipment. An SEC registration
statement (File 2-18397) said 75,000 of the shares would
be offered through Allen & Co., 25,000 by present holders
at prevailing over-the-counter prices.
Douglas Microwave Co. Inc., Mount Vernon N.Y.
maker of microwave components, plans public sale of 100,-
000 common shares on an all-or-none basis through J. R.
Williston and Beane & Hill, Darlington & Grimm. The
company told SEC (File 2-18425) that most of the proceeds
would be used to repay bank obligations.
20
JULY 10, 1961
Financial Reports of TV-Electronics Companies
These are latest reports as obtained during the last week. Dash indicates the information was not available at press time. Parentheses denote loss.
Company
Period
Sales
Pre-Tax
Earnings
Net Earnings
Per
Common
Share
Common
Shares
Belock Instrument
1961 — 6 mo. to Apr. 30
1960 — 6 mo. to Apr. 30
$ 5,576,517
7,489,539
$ 198,735
$ (357,983)
90,835
$0.09
928,533
928,533
Corning Glass
1961 — 24 wks. to Jun. 18
1960 — 24 wks. to Jun. 18
95,886,554
99,409,650
19,375,963
22,871,269
10,671,963
12,353,269-
1.561
1.811
6,775,955
6,754,600
Narda Microwave
1961 — year to Jun. 30
1960 — year to Jun. 30
2.645.000
2.276.000
120,000
64,000
.20
.11
National Video
1961 — year to May 31
1960 — year to May 31
18,580,492
17,047,104
—
1,270,159
1,131,869
2.06
1.84
616,667
616,667
A. C. Nielsen
1961—9 mo. to May 31
1960—9 mo. to May 31
26,561,467
22,866,094
3,943,091
3,701,988
1,860,179
1,693,586
1.092
2.97
1,710, 00<P
570,000
Thompson Ramo
Wooldridge
1961—5 mo. to May 314
1960 — 5 mo. to May 314
164,151,654
183,141,212
1,540,835
8,212,651
777,635"
3,908,951
.20‘
1.20*
3,186,457
3,145,687
Notes: ’After preferred dividends. "Excludes non-recurring capital 4From SEC report. cReflects $3-million inventory write-down on cer-
loss of $2.3 million on sale of investments. "Reflects 3-for-l split. tain semiconductor products.
Ampex Slims Down: Moving toward a tighter organi-
zation (Vol. 17:25 p22), Ampex last week approved a “new
organization objective,” which involves the merging of
Ampex Instrumentation Products Co. and Ampex Video
Products Co. into a North California Operations Group
under vp Robert Sackman, and the combining of all re-
search & advanced development into a single corporate
group headed by vp-research dir. Arthur H. Hausman.
“The transition from today’s organization to the new or-
ganization will require at least 6 months,” Chmn. Alex-
ander M. Poniatoff announced.
Reports & Comments Available: Sterling Television,
review, Van Alstyne, Noel & Co., 52 Wall St., N.Y. 5 •
Paramount Pictures, L. F. Rothschild & Co., 120 Broadway,
N.Y. 5 • Four Star Television, Black & Co., U.S. National
Bank Bldg., Portland 4, Ore. • Microwave Associates,
report, Paine, Webber, Jackson & Curtis, 25 Broad St.,
N.Y. 4 • CBS, review, Ross & Hirsch, 120 Broadway,
N.Y. 5 • Sangamo Electric, review, Schweickart & Co.,
29 Broadway, N.Y. 6 • Data Processing, offering cir-
cular, First Weber Securities Corp., 79 Wall St., N.Y. 5
• “Medicine Turning to Electronics,” profile on 11 par-
ticipants in medical electronics, July 5 Financial World
• Electronic Associates, analysis, Bruno-Lenchner Inc.,
Bigelow Square, Pittsburgh 19 • Granco, offering cir-
cular, Midland Securities Co., 1016 Baltimore Ave., Kansas
City 6, Mo. • Seaboard Electronic, prospectus, Amos
Treat & Co., 79 Wall St., N.Y. 5 • Dorsett Electronics
Labs, prospectus, Ira Haupt & Co., Ill Broadway, N.Y. 6.
Recent Stock Issues
Offering July 6, 1961
Stock Price Bid Asked
Data Processing 4 6 7%
General Resistance 3 3 3%
Marcon Electronics 10 15% 18%
Sony Corp 17% 20% 22%
Wrather Corp 10 8% 9%
Common Stock Dividends
Stk. of
Corporation Period Amt. Payable Record
Avco Q $0.15 Aug. 20 Jul. 28
OVER-THE-COUNTER
COMMON STOCK QUOTATIONS
Thursday July 6, 1961
The jollowing quotations, obtained in part from the National Asso-
ciation of Securities Dealers Inc., do not represent actual transactions.
Then are intended as a guide to the approximate range within which
these securities could have been bought or sold at time of compilation.
Stock
Prev.
Bid
Bid Asked
Stock
Prev.
Bid
Bid Asked
Acoustica
19%
18
19%
Magna Th.
4
3’a
4%
Adler Elec.
16 >4
1514
17%
Magnetics Inc. _
10
9%
11
Aerovnx
10 1-*
10 Va
11%
Maxson
20";
22
23%
Allied Radio
25 *4
2714
29%
Meredith Pub.
37
35
38%
Astron Corp.
21s
1%
2%
MetroMedia
17%
17%
18%
Babcock
29
28
30%
Microdot
2574
25 >4
27%
Baird Atomic
17%
19%
2114
Milgo Elec.
19%
20
23
Cannon Elec.
28’-
29
32%
Narda Micro
7
6%
7%
Capehart
8%
8%
9%
Newark Elec.
13%
13%
14%
Chicago Aer.
22%
23%
26%
Nuclear Chi.
40
41
44%
Control Data
95
97
103
Official
3%
3%
47«
Cook Elec.
11-4
10%
11%
Pacific Aut.
5
5%
6%
Craig
13'-
14 %
16
Pacific Merc.
7%
7'/4
8
Crosby Tel.
5%
5%
6
Philips Lamp
135%
140%
145%
Dictaphone
35%
37
39%
Pyramid
1%
2
2%
Digitronics
26
261 2
29%
Radiation
22
23
25%
Eitel-McC.
167's
16%>
17%
Rek-O-Kut
2%
2%
3-5/16
Elco Corp.
12 14
1314
14%
Research Inc.
4%
4%
5%
Electro Instr.
19
18
21
H. W. Sams
39%
40
42%
Elec. Voice
10%
11
1214
Sanders Assoc. _
56
61
64%
Elec. Assoc.
28%
29
31%
Silicon
10%
10%
1274
Elec. Cap. Corp.
42%
40
44
H. Smith
12
12
13%
Erie Resistor
14 %
14%
15%
Soroban
63
62
67%
Executone ..
18
17%
19%
Soundscriber
11%
11%
12%
Farrington
12%
12 *4
13%
Speer Carbon
29 4
31
33%
Foto Video -
6%
514
6%
Sprague
78%
81V4
85
Four Star
22
21%
23%
Sterling
3%
4
4%
Gen. Devices
1214
11%
12%
Systron-Don.
40%
41%
44 74
G-L Elec. _
8
8
9%
Taft Bcstg. _
19
19%
21
Goodwill Sta.
10%
10%
n%
Taylor Instr.
45
45
48%
Granco
3
3% 3-15/16
Technology
6'/4
6%
7%
Hallicrafters
22%
22%.
24%
Tele-Bcstrs.
1%
1%
2%
Hathaway
23%
22%
24%
Telechrome
10%
10%
12
High Voltage
165
155
170
Telecomp.
7%
774
8
Infrared
16
1614
18
Time Inc.
82
84
88%
Interstate Eng. _
18
17 V4
18’%
Tracerlab
10%
10%
11%
Ionics .
30
29 1 •
32%
United Art.
7%
7
8%
Itek ...
48
47%
51%
Universal — _
%
%
1-3/16
Jerrold _ - -
8
8
8%
Vocaline
2%
2
2%
Lab for Elec.
4614
48%
51%
Wells-Gardner _
31
31 V*
33%
Leeds & North. _
34 '4
3414
37%
Wilcox Elec.
9%
91/.
10%
Lei Inc.
814
814
9%
Wometco _
24%
24 >4
26%
Will Warner Bros. Split Stock? The “advisability” of
splitting its common stock is under consideration by War-
ner Bros. The film concern reported last week that it will
make its recommendations on the split to the board at its
next meeting, probably in September. WB has 1,527,900
common shares outstanding of 5 million authorized.
1961 SUPPLEMENT NO. 8
• -^Television
, JULY 10, 1961
©1961 TRIANGLE PUBLICATIONS, INC.
The authoritative service for executives in all branches of the television arts & industries
Full texts of
Revised Proposed FCC Rules on Program Forms
DOCKET No. 13961
In the Matter of Amendment of Section IV (Statement of Program Service) of Broadcast Application Forms 301
303, 314 and 315
Proposed Rules on Logging Requirements
DOCKET No. 14187, RM-256
In the Matter of Sections 3.111, 3.112, 3.114, 3.281, 3.282, 3384, 3.581, 3.582, 3.584, 3.663(a), 3, 664(a) and (c),
3.781, 3.782, and 3.784 of the Commissions Rules Governing Logging Requirements for Broadcast Stations.
NOTICE OF FURTHER PROPOSED RULE MAKING
1. Notice is hereby given of further proposed rule
making in the above-entitled matter.
2. The proceedings herein were instituted by the Com-
mission on February 21, 1961, upon the release of its No-
tice of Proposed Rule Making. Subsequently, the time for
filing comments with respect to the Commission’s proposals
was extended to May 1, 1961 and later to June 1, 1961.
Prior to the latter date, the Commission concluded that
certain revisions of its proposals were desirable. Accord-
ingly, on May 12, 1961, the above filing date was extended
until further order of the Commission.
3. The Commission has reviewed the comments filed to
date and has held informal conferences with industry rep-
resentatives and other interested parties. The principal
objective of the discussion with the industry representa-
tives was to insure that the questions proposed by the
Commission concerning an applicant’s past and proposed
operations could be answered on the basis of reasonable
efforts and records to be kept by the applicants. It is un-
derstood that these individuals are free to support or op-
pose the proposals, or to offer counter-proposals.
4. The Commission’s revised proposals, which include
for the first time separate Sections IV for radio and tele-
vision, are attached. Pursuant to applicable procedures set
forth in Section 1.213 of the Commission’s Rules, interested
parties may file comments on or before September 7, 1961,
and reply comments on or before September 18, 1961. In
the absence of the most unusual circumstances, these dates
will not be extended. In reaching its decision in this pro-
ceeding, the Commission will not be limited to comments
of record but will take into account any relevant informa-
tion obtained in any manner from informed sources.
5. In light of the fact that our existing log keeping
rules are not of sufficient scope to provide the factual in-
formation required to complete the proposed revised forms,
there is being issued simultaneously with the issuance of
the instant Notice the Commission’s proposed amendments
to said rules (Docket No. 14817). In this connection, the
Commission recognizes that upon the adoption of final
amendments to the above-entitled forms and to the log
keeping rules, provision must be made for a practicable
tiansition period. This matter is being studied by the
Commission and appropriate procedures will be set forth
in the final l’eport which will be issued in the instant pro-
ceedings. Interested parties may submit comments with
respect to such transitional procedures within the dates set
forth in paragraph 4.
6. Paragraphs 3(a) and 6 of the proposed form will be
included in Part II of Form 314 (Application for Assign-
ment) and Part III of Form 315 (Application for Transfer
of Control), requiring the submission of current program-
ming information of operating stations which are the sub-
jects of these applications. Since this information will be
supplied by the assignors and transferors, the “correct
information ’ statements of the assignor and assignee in
Form 314 will be revised to read as follows:
The (assignor) (assignee), or the undersigned on
the (assignor’s) (assignee’s) behalf, states that
he has endeavored to supply full and correct in-
formation as to all matters which are relevant to
this application, (including) (excluding) the in-
formation set forth for the Current Week in
paragraphs 3(a) and 6 of Section IV, Part II,
and that he has done so as to all matters within
his k]fiow4e<$ge. ^ -< v *■ ^ ^
Appropriate icfctige^ a^sb - will/ b/f i»arfe firf Form 315
with^resp^ct^tO-the -statement oi4h A ir^sfieror in Part I
and of the transferee in Part III. Interested parties may
submit comments with respect to these proposals within
the dates set forth in paragraph 4.
7. In accordance with the provisions of Section 1.54 of
the Rules, the Commission shall be furnished with an orig-
inal and 14 copies of all written comments filed herein.
8. Authority for adopting the amendments proposed
herein is contained in Sections 4(i), 303 ( j) , 303(r), 307(d),
308(a) and 308(b) of the .Communications Act of 1934, as
amended. J(JL 1 0 1961
FEDERAL COMMUNICATIONS COMMISSION*
Ben F. Waple, Acting Secretary
Adopted: July 6, 1961.
Released: July 7, 1961.
* See page 10 for concurring statements of Comrs. Minow, Chmn., and
Craven ; Comr. Hyde dissenting.
BROADCAST APPLICATION (TV)
FEDERAL COMMUNICATIONS COMMISSION
Section IV, Page 1
STATEMENT OF PROGRAM SERVICE
OF BROADCAST APPLICANT
Name of Applicant
NOTICE TO ALL APPLICANTS
The applicant’s attention is invited to the Commission’s
“Report and Statement of Policy Re: Commission En
Banc Programming Inquiry” (FCC 60-970, 25 F.R. 7291,
20 RR 1902, released on July 29, 1960).
The replies to the questions herein which relate to future
operation constitute a representation of policy with respect
to programming and commercial operation upon which
the Commission relies in considering the application, and
against which the Commission will measure the subsequent
operation of the station. Applicant shall, during the en-
suing license term, supplement this information with re-
spect to significant changes which may occur in his over-all
broadcast operation.
GENERAL INSTRUCTIONS AND DEFINITIONS
1. Certain questions herein pertain to past and proposed
operation. Applicants for renewal and for major
changes in authorized stations as defined in Sections
1.354, 1.355 and 1.356 of the Rules shall answer ques-
tions as to both past and proposed operation. Appli-
cants for new stations, and assignees and transferees
shall answer questions relating to proposed operation
only. Assignors and transferors shall file certain in-
formation in Questions 3(a) and 6 as to current opera-
tions. Where no substantial change from past operation
is proposed, an applicant for renewal and for major
changes may so state in lieu of supplying information
on proposed operation.
2. Composite Week — An applicant for renewal shall re-
port past performance for a Composite Week designated
annually by the Commission in a public notice. This
Composite Week will consist of seven different days of
the week chosen generally within the year preceding
the date of filing for renewal. Attach as Exhibit No. —
the original program logs (to be returned) for the
seven days comprising the Composite Week.
3. Applicant’s Selected Week — (a) An applicant for re-
newal and for major changes shall also report past
performance for a week within the first 12 months of
the preceding license term. The seven days of the
Selected Week shall be chosen by the applicant, but
each day of the week shall be represented (i.e., the
applicant may not select more than one Monday dur-
ing the year, etc.). In no event shall the Selected Week
include a day designated in the Commission’s Composite
Week for the year in question. The same Selected Week
shall be used in responding to all questions where this
information is requested.
(b) Where the applicant for renewal and for major
changes is reporting for a period of less than three
years, the following shall apply:
(1) One-year operation — Applicant shall report for
seven days (representing each day of the
week) other than the days included in the
Commission’s Composite Week.
(2) More than one year but less than three years
of operation — To the extent practicable the
Applicant’s Selected Week shall not be within
12-month period immediately preceding the
expiration date of the existing license.
(c) Assignors and transferors shall submit information
for a selected week which shall be a calendar week
falling within 6 months of the date of filing of the
application. This week shall be used to answer
Questions 3(a) and 6 and shall be submitted in the
column headed “Applicant’s Selected Week.”
(d) Attach as Exhibit No. — the original program logs
(to be returned) for the seven days comprising the
Applicant’s Selected Week.
4. Proposed Typical Week— Applicants for new stations,
assignees and transferees, applicants for renewal and
applicants for major changes in authorized stations
shall submit information as to their future broadcast
plans for a Proposed Typical Week. A renewal appli-
cant and an applicant for major changes need not file
this information if they indicate in the appropriate
space that their future broadcasting will be substan-
tially similar to that reported in the Composite Week.
All applicants except those to whom the preceding sen-
tence applies shall attach as Exhibit No. — a program
schedule for this Proposed Typical Week. (Showing
program title, time, type and source.)
5. A program is an identifiable unit of program material
which is not an announcement, as defined below (e.g.
If, within a two-hour Entertainment program, a station
broadcasts a one-minute news and weather report, this
news and weather report shall be considered a one-
minute News program).
6. A sustaining program is one which does not contain
commercial matter.
7. Commercial matter includes all commercial announce-
ments and all commercial continuity (network and non-
network).
(a) Commercial Announcement (CA) is any announce-
ment, including a promotional announcement, time
signal, weather announcement, or station identifica-
tion, for which a change is made and which is not
part of the commercial continuity of a program
sponsor; or any promotional announcement for a
non-sustaining program; or any announcement
which refers to or mentions the name of any busi-
ness beyond the exact name of the station licensee;
or any announcement which, by express or implied
agreement between the applicant and a sponsor,
assumes, in fact, the character of a commercial
announcement (such as “bonus” spots, or “trade
out” spots involving a barter arrangement).
(b) Commercial Continuity (CC) is the advertising
message of a program sponsor.
8. Non-commercial Announcement (NCA) is an announce-
ment for which the station does not receive considera-
tion (including any announcement which promotes a
sustaining program).
9. Program Types are defined as follows:
Religious (R) — Includes sermons, devotionals, religious
news and drama, etc., but not music except where
it is incidental to a religious program.
Instructive (I) — Includes programs other than those
classified under Religious, Agricultural, News, or
Public Affairs, involving the discussion of, or pri-
marily designed to further an appreciation or un-
derstanding of. literature, music, fine arts, history,
geography, and the natural and social sciences, and
similar programs intended principally to instruct.
Public Affairs (PA) — Includes talks, discussions,
speeches, editorials, forums, panels, round tables,
and other programs primarily concerning local,
national and international affairs or problems.
Agricultural (A) — Includes farm or market reports or
other information specifically addressed to the
agricultural population.
News (N) — Includes news reports and commentaries.
Sports (S) — Includes play-by-play and pre- and post-
game related activities and sports news and re-
ports.
Entertainment (E) — Includes all programs intended
primarily as entertainment, such as music, drama,
variety, comedy, quiz, etc.
10. Program Sources are defined as follows:
2
A live program (L) is any local program which uses
live talent half the time or longer, whether originating
in the station’s studios or elsewhere. Programs furn-
ished to a station by a network are classified as “net-
work.” “Disc jockey” shows shall not be classified as
“live” but as “recorded,” except that an identifiable
unit of programming within such a show utilizing live
talent shall be classified as “live” (See Instruction No.
5, above). A live program recorded or filmed for later
broadcasting by the station shall be classified as “live.”
A recorded program (REC) is any program utilizing
phonograph records, electrical transcriptions, films, tape
recordings, or other means of reproduction more than
half the time. News programs devoted primarily to
wire copy which is read verbatim, or virtually verbatim,
by the local announcer shall be classified as “recorded.”
A network program (NET) is any live or recorded pro-
gram furnished to the station by a network (national,
regional, or special). Delayed broadcasts of programs
originated by networks are classified as “network.”
QUESTIONS
Service Area Description
(a) As to the area within the applicant’s Grade B
contour, supply the following information:
(1) Estimated population
(2) Approximate farm population
(3) Principal types of businesses and industries
(b) As to the community to which the station is, or is
proposed to be, licensed, supply the following in-
formation:
(1) Population
(2) Any specialized or minority audience which
applicant proposes to serve
(3) Principal types of businesses and industries
(4) Names of any colleges or other institutions of
higher learning in the community and its im-
mediate vicinity
(5) Indicate whether the community has: a mu-
seum ; an art gallery ;
an organized music or dramatic group
(6) Are there organized local sporting events
available for telecasting?
Yes No
If yes, name sports
(7) Names and approximate circulation of prin-
cipal newspapers published in the community
(indicating whether daily or weekly):
If none, list names of principal newspapers de-
livered to homes in the community
(8) List briefly any other facts applicant may
wish to present regarding important charac-
teristics of the community which affect its
needs and/or the availabilty of local program
resources:
(c) Is there within the service area of the station any
other major community whose specialized needs and
interests the applicant serves or proposes to serve,
or upon whose resources he draws or proposes to
draw for programming purposes?
Yes No
If yes, list name(s) and population(s)
NOTE: If the applicant has previously submitted
the information called for above, it will be suffici-
ent merely to identify the prior application(s) and
to indicate any significant changes in, or additions
to, such earlier information.
2. Audience Needs and Interests
Submit as Exhibit No. — a statement setting forth the
following:
(a) The efforts made by the applicant to ascertain the
needs and interests of the public within his com-
munity or metropolitan area. If additional efforts
have been made to ascertain said needs and inter-
ests for all or a substantial portion of station’s
Grade B contour these should also be specified.
Applicants for renewal and for major changes in
authorized stations shall describe briefly their ef-
forts to ascertain such needs and interests during
the past license period; applicants for new stations,
and assignees and transferees, shall describe brief-
ly the scope and results of their efforts to deter-
mine said needs and interests. (Any records of
such efforts shall be retained in the station’s files
for three years.)
(b) The scope of consultations by the applicant with
civic leaders (public officials, educators, cultural
and religious leaders, and representatives of agri-
cultural, business, professional, labor and charitable
and service organizations) in the community, met-
ropolitan area, or any other portion of the station’s
Grade B contour with respect to the public service
needs of their agencies, organizations or groups.
If none, so state.
(c) What the applicant has done, or proposes to do,
to develop and present broadcast material (includ-
ing program material and non-commercial an-
nouncements) which fulfills or will fulfill the needs
and interests ascertained through the consultations
and other efforts described above.
(d) The procedures followed, or to be followed, for con-
sidering complaints and suggestions from the pub-
lic and for acting upon them, if appropriate, giving
specific examples in the case of past operations.
(e) A description of the present or proposed staff of
the station, including the number of employees in
each department (i.e., program, sales, technical,
general and administrative, etc.).
(f) The procedures followed, or to be followed, by the
applicant and its pricipals in providing regular
supervision of the station’s operations, determining
adherence to established policies and providing
guidance to management personnel.
3
3. Program .Types and Sources
READ GENERAL INSTRUCTIONS BEFORE
ANSWERING QUESTIONS BELOW
(a) State the amount of time (in hours and minutes)
devoted to each of the following types of broadcast
matter during the weeks listed below. For each
week, on-the-air time shall be computed separately
as to program and non-program broadcast matter
(e.g., In a 60-minute program, if 45 minutes were
devoted to Entertainment programming, 12 minutes
to commercial announcements and continuity, and
3 minutes to non-commercial announcements, the
time shall be reported as 45 minutes Entertain-
ment, 12 minutes Commercial Matter and 3 minutes
Non-commercial announcements). (The Commis-
sion recognizes that future proposals with respect
to non-program material must be based on best
available estimates.)
(1) Program Matter Composite Week
Recor- Net-
Live ded work Total
(Hoars and Minutes)
Religious
Instructive
Public Affairs
Agricultural
News
Sports
Entertainment
Other (Specify)
Total Prog.
Time
Applicant’s Selected Week
Recor- Net-
Live ded work Total
(Hours and Minutes)
Religious
Instructive
Public Affairs
Agricultural
News
Sports
Entertainment
Other (Specify)
Total Prog.
Time
Proposed Typical Week
Recor- Net-
Live ded work Total
(Hoars and Minutes)
Religious
Instructive
Public Affairs
Agricultural
News
Sports
Entertainment
Other (Specify)
Total Prog.
Time
(2) Non-Program Matter Total
Commercial Matter
(commercial announce-
ments and commercial
continuity; network
and non-network)
Non-commercial
announcements
Total Non-Program
Time
Total Broadcast
Time [ (1) and (2) ]
[Give information for Composite
Week, Applicant’s Selected Week
and Proposed Typical Week]
(3) Show also number of non-commercial
announcements during:
Composite Week
Selected Week
Proposed Typical Week
(b) With respect to program matter analyzed in 3(a)
in the categories of Religious, Instructive, Public
Affairs, and Agricultural, provide the information
listed below for each such program or program
series. List all such individual programs under the
appropriate type (i.e., list together all Religious
programming, etc.) for the Composite Week and
the Applicant’s Selected Week. (Attach as Ex-
hibit No. — .)
(1) Title and brief description.
(2) Whether live, network, or recorded.
(3) Number of times program broadcast during
week.
(4) Time of broadcast and length of program.
(5) Whether prepared by, or in behalf of, or in
cooperation with an educational organization.
(6) Except as to Religious programs, whether pro-
gram concerned with local (i.e., community,
state or regional) affairs.
(7) If a Religious program, -whether time paid for i
or carried sustaining.
(c) With respect to program matter analyzed in 3(a)
in the Entertainment category, give title and brief
description of each program or program series
which in the opinion of applicant is of unusual or
outstanding character. Attach information as Ex-
hibit No. — for Composite Week, and Applicant’s
Selected Week.
(d) State whether applicant has or proposes to have
programs designed for children.
YES NO
Past operation
Proposed operation
If answer is yes, attach as Exhibit No. — answers
to questions below (Show separately for Composite
Week, Applicant’s Selected Week, and Proposed
Typical Week) :
(1) Title and brief description of each program.
(2) Number of times and amount of time broad-
cast during week.
(3) Time of broadcast.
(e) Does applicant have or propose to have news pro- i
gramming which regularly deals with local (i.e.,
community, state or regional) affairs?
YES NO
Past operation
Proposed operation
If answer is yes, show below approximate amount
of time for local news in hours and minutes:
Composite Week
Applicant’s Selected Week
Proposed Typical Week
Attach as Exhibit No. — information with respect I
to the number of full time and part time personnel i
employed or to be employed in developing and pre- |
senting local news, availability of mobile equip-
ment. and arrangements with other news gather-
ing sources in the community, state or region.
(f) If applicant is or will be affiliated with one or more
national networks, state the name or names of the
networks in question and, if more than one, indicate j
which network is or will be the principal source of I
network programming of the station.
(g) Attach as Exhibit No. — a description of the steps.
4
if any, taken or proposed by applicant to encourage
local musical and dramatic talent for use in connec-
tion with the applicant’s program service.
(h) Has the applicant established policies with respect
to programming and advertising standards
(whether developed by applicant or contained in a
code of broadcasting standards and practices)
which guide or will guide the operation of the sta-
tion? YES NO If yes, attach as
Exhibit No. — copies of such policy statements, or
summaries thereof if policies are not in written
form. (It is not necessary to furnish copies of the
published code of any national organization or
trade association.) Has the applicant brought these
policies to the attention of appropriate station per-
sonnel? YES NO
(i) (a) Has applicant for renewal and major changes
a policy of carrying sustaining program? YES
NO If yes, attach as Exhibit No. —
a statement of the time devoted to such program-
ming in the Composite Week and in Applicant’s
Selected Week, and indicate whether such programs
have been used to serve significant minority inter-
ests, meet the needs of public service organiza-
tions, provide flexibility for experimentation with
new types of programming, or to serve other sim-
ilar objectives.
(b) If this is an application for a new station, or
for an assignment or transfer, state whether appli-
cant will have a policy of carrying sustaining pro-
grams. YES NO If yes, attach as
Exhibit No. — a statement of the estimated amount
of time applicant proposes to carry sustaining pro-
grams in the Proposed Typical Week and, indicate
whether such programs have been used to serve
significant minority interests, meet the needs of
public service organizations, provide flexibility for
experimentation with new types of programming,
or to serve other similar objectives.
4. Controversial Issues of Public Importance
(a) All applicants shall supply following:
(1) Attach as Exhibit No. a description of ap-
plicant’s past and proposed practices in the
presentation of opposing viewpoints on contro-
versial issues of public importance.
(2) With respect to Proposed Typical Week, check
whether applicant intends to carry any of the
following types of broadcasts dealing with
controversial issues: YES NO
Progi’ams (i.e., speeches,
discussions, panels, tele-
phone interviews, letters
to stations, etc.)
Editorials
Announcements
(b) Applicants for renewal and for major changes in
authorized stations supply following:
(1) Number of broadcasts in each category below
dealing with controversial issues of public im-
portance. If none, state none.
Pro- Edi- Announ-
grams torials cements
Composite
Week
Applicant’s
Selected Week
(2) Submit as Exhibit No. a statement setting
forth illustrative examples of applicant’s
treatment of controversial issues of public im-
portance (including community and statewide
or regional issues) presented on the station in
each of the past three years (within or outside
of Composite Week and Applicant’s Selected
Week). If presented in form of programs,
specify title, length, and time of broadcast of
each program.
5. Prior Review of Broadcast Matter
(a) Does applicant have or propose to have procedures
for review of broadcast matter (i.e., programs,
commercial matter, and non-commercial announce-
ments) prior to broadcast?
YES NO
Past operation
Proposed operation
(b) If yes is checked above, attach as Exhibit No. a
statement describing applicant’s procedures with
spceific reference to :
(1) Review of network broadcast matter prior to
station broadcast (if affiliated with a network).
(2) Review of non-network broadcast matter (in-
cluding programs, commercial matter and non-
commercial announcements) prior to station
broadcast.
6. Commercial Operation
READ GENERAL INSTRUCTIONS BEFORE
ANSWERING THE QUESTIONS BELOW
Show information requested below with respect to max-
imum amount of commercial matter, i.e., commercial
announcement and/or commercial continuity during any
one hour; and number of interruptions to programming.
Commercial or non-commercial announcements or com-
mercial continuity broadcast within or between pro-
grams (including station breaks) shall be counted as
interruptions to programming. Consecutive commercial
and/or non-commercial announcements shall be con-
sidered a single interruption.
Appli-
cant’s
Pro-
Com-
posed
posite
Selected
Typical
Week
Week
Week
Maximum amount of com-
mercial matter during
any one hour
(in minutes)
(b) Total number of inter-
ruptions during week
(1) Maximum during any
one hour
(2) Total number in excess
of 60 seconds during
week
(3) Maximum number in
excess of 60 sec. during
any one hour
7. Comparison of Proposed and Actual Operation
Applicants for renewal and for major changes in auth-
orized stations shall attach as Exhibit No. a com-
parison of the information reported above in Questions
3(a) and 6 for the Composite Week with information
set forth for the Proposed Typical Week in last previous
application. If substantial differences exist, explain
reasons for differences.
8. Additional Information
Attach as Exhibit No. any additional information
which the applicant wishes to submit in order to reflect
adequately his programming and commercial operations
and plans.
5
BROADCAST APPLICATION(AM) (FM)
FEDERAL COMMUNICATIONS COMMISSION
Section IV, Page 1
STATEMENT OF BROADCAST
SERVICE OF APPLICANT
Name of Applicant
1. General Polices and Practices
(a) Submit as Exhibit No. — a statement setting forth
forth the following:
(1) The efforts made by the applicant to ascertain
the needs and interests of the public within
his community or metropolitan area. If addi-
tional efforts have been made to ascertain said
needs and interests for all or a substantial
portion of station’s primary service area, these
should also be specified. (For purposes of this
question, the “primary service area” of a
standard broadcast station shall be the 0.5
mv/m interference-free contour, daytime pat-
tern; of an FM broadcast station, the 1 mv/m
contour). Applicants for renewal and for
major changes in authorized stations shall
describe briefly their efforts to ascertain such
needs and interests during the past license per-
iod; applicants for new stations and assignees
and transferees shall describe briefly the scope
and results of their efforts to determine said
needs and interests. (Any records of such ef-
forts shall be retained in the station’s files for
three years.)
(2) The scope of consultations by the applicant
with civic leaders (public officials, educators,
cultural and religious leaders, and represen-
tatives of agricultural, business, professional,
labor and charitable and service organizations)
in the community, metropolitan area, or any
other portion of the station’s primary service
ai-ea with respect to the public needs of their
agencies, organizations, or groups. If none,
so state.
(3) What the applicant has done, or proposes to
do, to develop and present broadcast material
(including program material and non-commer-
cial annoucements) which fulfills or will ful-
fill the needs and interests ascertained through
the consultations and other efforts described
above.
(4) If the applicant’s past or proposed program-
ming falls substantially into a specialized
category, attach as Exhibit No. — a state-
ment of the nature of such specialized category
(viz, popular music, classical and semi-classi-
cal, country and western, foreign language,
etc.) and of the specialized audience (teen-
age, rural, etc.). Include a statement of the
specific factors which have led applicant to pro-
vide programming in this specialized category.
(b) Has the applicant established policies with respect
to programming and advertising standards
(whether developed by applicant or contained in
any code of broadcasting standards and practices)
which guide or will guide the operation of the sta-
tion? YES NO If yes, attach as Ex-
hibit No. — copies of such policy statements, or
summaries thereof if policies are not in written
form. (It is not necessary to furnish copies of the
published code of any national organization or
trade association). Has the applicant brought these
policies to the attention of appropriate station per-
sonnel? YES NO .
(c) Attach as Exhibit No. — a description of the
procedures followed, or to be followed, for consider-
ing complaints and suggestions from the public
and for acting upon them if appropriate, giving
specific examples in the case of past operations.
(d) Attach as Exhibit No. — a description of the
present or proposed staff of the station, including
the number of employees in each department (i.e.
program, sales, technical, general and administra- |
tive, etc.).
(e) Attach as Exhibit No. — a description of the pro-
cedures followed or to be followed by the applicant
and its principals in providing regular supervision
of the station’s operations, determining adherence j
to established policies, and providing guidance to |
management personnel.
2. Program Types and Sources
READ GENERAL INSTRUCTIONS BEFORE
ANSWERING QUESTIONS BELOW
(a) State the amount of time (in hours and minutes
devoted to each of the following types and sources
of broadcast matter during the weeks listed below.
For each week, on-the-air time shall be computed
separately as to program and non-program broad-
cast matter (e.g. In a 60-minute program, if 45
minutes were devoted to Entertainment program-
ming, 12 minutes to commercial announcements
and continuity, and 3 minutes to non-commercial
announcements, the time shall be reported as 45
minutes Entertainment, 12 minutes Commercial
Matter, and 3 minutes Non-Commercial Announce-
ments.) (The Commission recognizes that future
proposals with respect to non-program material
must be based on best available estimates.)
(1) Program Matter
Composite Week
Recor- Net-
Live ded work Total
(Hours and Minutes)
Religious
Instructive
Public Affairs
Agi'icultural
News
Sports
Entertainment
Other (Specify) .
Total Program
Time
Applicant’s Selected Week
Religious _
Instructive
Public Affairs
Agricultural
News
Sports !
Entertainment
Other (Specify)
Total Program
Time
Proposed Typical Week
Religious
Instructive
Public Affairs
Agricultural
News
Sports
Entertainment
Other (Specify)
Total Program
Time
Total
YES NO
(2) Non-Program Matter
Commercial Matter
(commercial announce-
ments and commercial
continuity, network
and non-network)
Non-commercial
announcements
Total Non-Program
Time
Total Broadcast
Time [ (1) and (2) ]
(3) Show also number of non-commercial announce-
ments during:
[Give information for Composite
Week, Applicant’s Selected Week
and Proposed Typical Week]
Composite Week
Applicant’s Selected Week
Proposed Typical Week
(b) Does applicant have or propose to have news pro-
gramming which regularly deals with local (i.e
comunity, state, or regional) affairs?
YES NO
Past Operation
Proposed Operation
If answer is yes, show below approximate amount
of time for local news (in hours and minutes):
Composite Week
Applicant’s Selected Week
Proposed Typical Week
Attach as Exhibit No. — information as to the sta-
tion’s staff and technical facilities for providing
such local news service.
(c) All applicants supply following:
(1) Attach as Exhibit No. — a description of
applicant’s past and proposed practices in the
presentation of opposing viewpoints on contro-
versial issues of public importance.
(2) With respect to Proposed Typical Week, check
whether applicant intends to carry any of the
following types of broadcasts dealing with
controversial issues:
YES NO
Programs (i.e. speeches, discus-
sions, panels, telephone inter-
views, letters to stations, etc.)
Editorials
Anouncements
(d) Applicants for renewal and for major changes in
authorized stations supply following:
(1) Number of broadcasts in each category below
dealing with controversial issues of public
importance. If none, state none.
Pro- Edi- Announ-
grams torials cements
Composite Week
Applicant’s Selected Week
(2) Submit as Exhibit No. — a statement setting
forth illustrative examples of applicant’s
treatment of controversial issues of public
importance (including community and state-
wide or regional issues) presented on the sta-
tion in each of the past three years (within or
outside of Composite Week and Applicant’s
Selected Week). If presented in form of pro-
grams, specify title, length, and time of broad-
cast of each program.
(e) With respect to the most recent primary or general
election in community in which the station is lo-
cated, indicate whether applicant for renewal or
for major change:
Sold program time
Sold anouncements
Made broadcast time
available without charge
(f) (a) Has applicant for renewal and major changes a
policy of carrying sustaining programs?
YES NO If yes, attach as Ex-
hibit No. — a statement of the time devoted
to such programming in the Composite Week
and in the Applicant’s Selected Week, and in-
dicate whether such programs have been used
to serve significant minority interests, to meet
the needs of public service organizations, to
provide flexibility for experimentation with
new types of programming, or to serve other
similar objectives.
(f) (b) If this is an application for a new station, or
for an assignment or transfer, state whether
applicant will have a policy of carrying sus-
taining programs. YES NO . If
yes, attach as Exhibit No. — a statement of
the estimated amount of time applicant pro-
poses to carry sustaining programs in the Pro-
posed Typical Week and indicate whether such
programs will be used to serve significant min-
ority interests, to meet the needs of public
service organizations, to provide flexibility
for experimentation with new types of pro-
gramming, or to serve other similar objectives.
3. Commercial Operation
READ GENERAL INSTRUCTIONS BEFORE
ANSWERING QUESTIONS BELOW
Show information requested below with respect to:
(a) Maximum amount of Commercial Matter (i.e.,
commercial announcements and/or commercial
continuity) during any one hour,
(b) Number of interruptions to programming, and
(c) Number of hours containing 12 or more in-
terruptions to programming.
Comercial or non-commercial announcements or com-
mercial continuity broadcast within or between pro-
grams (including station breaks) shall be counted as
interruptions to programming. Consecutive commercial
and/or non-comercial announcements shall be consid-
ered a single interruption.
Appli- Pro-
Coin- cant’s posed
posite Selected Typical
Week Week Week
(a) Maximum amount of com-
mercial matter during
any one hour (in minutes)
(b) Total number of inter-
ruptions during week
(1) Maximum number in
any one hour
(2) Total number in excess
of 60 seconds during
week
(3) Maximum number in
excess of 60 seconds
during any one hour
(c) Number of hours with speci-
fied number of interrup-
tions per hour:
12 - 15
16-20 .
Over 20
4. Prior Review of Broadcast Matter
(a) Does applicant have or propose to have procedures
for review of broadcast matter (i.e. programs, com-
mercial matter, and non-commercial annouce-
ments) prior to broadcast.
7
YES NO
Past Operation
Proposed Operation
(b) If yes is checked above, attach as Exhibit No. — a
statement describing applicant’s procedures with
specific reference to:
(1) Review of network broadcast matter prior to
station broadcast (if affiliated with a network).
(2) Review of non-network broadcast matter (in-
cluding programs, commercial matter, and non-
commercial announcements) prior to station
broadcast.
5. Comparison of Proposed and Actual Operation
Applicants for renewal and for major changes in auth-
orized stations shall attach as Exhibit No. — a com-
parison of the information reported above in Questions
2 (a) and 3 for the Composite Week with information
set forth for the Proposed Typical Week in last pre-
vious aplication. If substantial differences exist, ex-
plain reasons for differences.
6. Additional Information
Attach as Exhibit No. — any aditional information
which the applicant wishes to submit in order to re-
flect adequately his programming and commercial op-
erations and plans.
NOTICE OF PROPOSED RULE MAKING
1. Notice is hereby given of proposed rule making in
the above-captioned matter.
2. The Commission has instituted a rule making pro-
ceeding (Docket No. 13961) designed to amend Section IV
(Statement of Program Service) of Broadcast Application
Forms 301, 303, 314, and 315. It appears desirable, concur-
rently therewith, to revise the rules relating to program
logs so that such logs will contain information sufficient
to permit the preparation of the revised application forms.
3. The revisions proposed herein refer specifically to
Sections 3.663(a), and 3.664(a) and (c) which pertain to
television. Comparable revisions of the AM and FM rules
and those pertaining to international broadcast stations
(Sections 3.111, 3.112, 3.114, 3.281, 3.282, 3.284, 3.581,
3.582, 3.584, 3.781, 3.782, and 3.784) would also appear de-
sirable. Comments and reply comments filed herein may,
therefore, take note of any special problems or conse-
quences of such changes with respect to the other broad-
cast services. Comments should be restricted to matters
pertaining to logging requirements. Comments as to
whether certain information should be included in Forms
301, 303, 314, and 315 should be submitted in Docket No.
13961. In like manner, comments pertaining to the pro-
posed new Section 3.663(a) (4) should not deal with the
substance or merits of that item (which may be the sub-
ject of comment in Docket No. 14119) but should consider
only the requirement that such information, if required to
be announced, be included in the program log.
4. On April 27, 1961, the Broadcasting and Film Com-
mission of the National Council of Churches of Christ in
the United States of America filed with the Commission a
petition to institute rule making looking toward the adop-
tion of uniform program logs “so that the Commission will
be provided with full and accurate information in order
that it may evaluate and assess the performance of broad-
cast station operators.” It is believed that the proposed
rule making herein will provide such information in a
meaningful form and with substantial uniformity in such
matters as abbreviations. The Commission’s needs, how-
ever, do not require a uniform format for log keeping and
some flexibility in this regard will be retained.
5. Accordingly, comments are invited with respect to
the proposed Rules pertaining to television as set forth in
the attached Appendix and with respect to the adoption of
similar rules for the other broadcast services.
6. Authority for the adoption of the amendments pro-
posed herein is contained in Sections 4(i) and (j), 303 and
307(d) of the Communications Act of 1934, as amended.
7. Pursuant to applicable procedures set out in Sec-
tion 1.213 of the Commission’s Rules, interested persons
may file comments on or before Sept. 7, 1961, and reply
comments on or before Sept. 18, 1961. In reaching its de-
cision herein, the Commission will not be limited to con-
sideration of comments of record, but will take into ac-
count all relevant information obtained in any manner
from informed sources.
8. In accordance with the provisions of Section 1.54
of the Rules, an original and 14 copies of all written com-
ments and statements shall be furnished to the Commis-
sion.
9. Accordingly, IT IS ORDERED, This sixth day of
July, 1961, that the petition of the National Council of
Churches of Christ IS GRANTED insofar as it requests
the type of rule making proposed herein, but IS DENIED
insofar as it may be construed as requesting a Rule estab-
lishing a uniform format for program logs.
FEDERAL COMMUNICATIONS COMMISSION
Ben F. Waple, Acting Secretary
Released: July 7, 1961.
APPENDIX
1. Section 3.663(a) of the Commission’s Rules is amended
to read as follows:
§ 3.663 Logs.
The licensee or permittee of each television station shall
maintain program and operating logs in which the fol-
lowing entries shall be made:
(a) In the program logs :
1. An entry showing time of commencement and
conclusion of each station identification an-
nouncement (call letters and location).
2. An entry identifying:
(i) All commercial matter as either commer-
cial announcements (CA) or commercial
continuity (CC) ; and
(ii) All non-commercial announcements
(NCA) ; and showing time of commence-
ment and conclusion of all such material
broadcast. The following definitions should
be used:
Commercial Matter includes all commer-
cial announcements and all commercial
continuity (network and non-network).
A Commercial Announcement (CA) is any
announcement, including a promotional
announcement, time signal, weather an-
nouncement, or station identification,
for which a charge is made and which is not
part of the commercial continuity of a
program sponsor; or any promotional an-
nouncement for a non-sustaining program;
or any announcement which refers to or
mentions the name of any business beyond
the exact name of the station licensee; or
any announcement which, by express or
implied agreement between the applicant
and a sponsor assumes, in fact, the char-
acter of a commercial announcement (such
as “bonus” spots, or “trade out” spots in-
volving a barter arrangement).
Commercial Continuity (CC) is the adver-
tising message of a program sponsor.
A Non-Commercial announcement (NCA)
is an announcement for which the station
does not receive consideration (including
8
any announcement which promotes a sus-
taining program).
3. An entry identifying the sponsor or those fur-
nishing the items set forth in Section 3.654 of
Part 3 of this Chapter and showing the be-
ginning and ending of each announcement re-
quired by that Section. Additionally, if a speech
is made by a political candidate, the name and
political affiliation of such speaker shall be
entered.
4. An entry showing the time and on whose be-
half each announcement is made that a licen-
see; network; officer, director, or employee of
licensee or network; person directly or indi-
rectly holding an ownership interest of 10%
or more in the licensee or network; or person
appearing on the program during which pro-
motional matter is broadcast, has a financial
interest in a service or commodity receiving
such broadcast promotion. (This requirement
will be included only if the rule making pro-
posal of Docket No. 14119 is adopted.)
5. An entry of the time each program begins and
ends, and if it is a network program, the iden-
tity of the network.
6. An entry identifying each program by name or
title.
7. An entry classifying each program broadcast
as either Religious (R), Instructive (I), Pub-
lic Affairs (PA), Agricultural (A), News
(N), Sports (S), Entertainment (E), or other
(specifying). For purposes of this entry, the
following definitions of program types shall be
used:
Religious (R) includes sermons, devotionals,
religious news and drama, etc., but not music
except where it is incidental to a religious pro-
gram.
Instructive (I) includes programs other than
those classified under Religious, Agricultural,
News or Public Affairs, involving the discussion
of, or primarily designed to further an appreci-
ation of understanding of, literature, music,
fine arts, history, geography, and the natural
and social sciences, and similar programs in-
tended principally to instruct.
Public Affairs (PA) includes talks discussions,
speeches, editorials, forums, panels, round
tables, and other programs primarily concern-
ing local, national and international affairs or
problems.
Agricultural (A) includes farm or market re-
ports or other information specifically ad-
dressed to the agricultural population.
News (N) includes news reports and commen-
taries.
Sports (S) includes play-by-play and pre- and
post-game related activities and sports news
and reports.
Entertainment (E) includes all programs in-
tended primarily as entertainment, such as
music, drama, variety, comedy, quiz, etc.
NOTE: A program constituting a single entity
or unit shall be logged under the appropriate
type. If a program consists of varied segments
which include two or more of the types listed
in this Section the segments should be sepa-
rately listed and identified as to type and dura-
tion.
8. With respect to each program (including edi-
torials) or announcement dealing with a con-
troversial issue of public importance, an entry
inserting the letters “Cl” after the proper ab-
breviation for the program type and in case
the program matter was an editorial the fur-
ther notation “Edit”.
9. Where any program is designed primarily for
children, insert “Ch” after the entry of pro-
gram type.
10. As to each Instructive, Public Affairs, or Ag-
ricultural program dealing with local affairs
(i.e., community, state, or regional), the pro-
gram type entry shall include “LA”.
11. As to each Religious, Instructive, Public Af-
fairs, or Agricultural program prepared by, or
in behalf of, or in cooperation with an educa-
tional organization, the program type entry
shall include the designation “ED”.
12. Each entry of a Religious program shall be
entered as Sustaining (R-S) or Commercial
(R-C) as appropriate.
13. Each entry of a news program containing local
news shall indicate the approximate amount of
time devoted to such local news.
14. An entry showing the source of each program
as one of the following :
A live program (L) is any local program which
uses live talent half the time or longer, whether
originating in the station’s studio’s or else-
where. Programs furnished to a station by a
network are classified as “network.” “Disc
jockey” shows shall not be classified as “live”
but as “recorded,” except that an identifiable
unit of programming within such a show utiliz-
ing live talent shall be classified as “live.” A
live program recorded or filmed for later broad-
casting by the station shall be classified as
“live.”
A recorded program (REC) is any program
utilizing phonograph records, electrical trans-
criptions, films, tape recordings, or other means
of reproduction more than half the time. A
news program devoted primarily to wire copy
which is read verbatim, or virtually verbatim,
by the local announcer shall be classified as
recorded.
A network program (NET) is any live or re-
corded program furnished to the station by a
network (national, regional, or special), be-
layed broadcasts of programs originated by
networks are classified as “network.”
15. An entry showing the time a mechanical re-
production is announced as such, as required by
Section 3.653 of this Chapter.
16. An entry identifying the announcer on duty
and the time during which such announcer was
on duty.
17. Signature of each person responsible for log-
ging information and the time during which
each such person maintained the log.
II. Sections 3.664 (a) and (c) are amended to read as fol-
lows:
§ 3.664 Logs, Retention of, etc.
(a) Logs, retention of. Logs of television broad-
cast stations shall be retained by the licensee
or permittee for a period of three years and
thereafter until any application based thereon
has been finally acted upon by the Commission:
Provided, however. That logs involving com-
munications incident to a disaster or which in-
clude communications incident to or involved
9
in an investigation by the Commission and
concerning which the licensee or permittee has
been notified, shall be retained by the licensee
or permittee until he is specifically authorized
in writing by the Commission to destroy them :
Provided further, That logs incident to or in-
volved in any claim or complaint of which the
licensee or permittee has notice shall be re-
tained by the licensee or permittee until such
claim or complaint has been fully satisfied or
until the same has been barred by statute limit-
ing the time for the filing of suits upon such
claims.
(b) * * *
(c) Log form. The log shall be kept in an orderly
manner, in suitable form, and in such detail
that the data required for the particular class
of station are readily available. All entries
required by subparagraphs 1, 2, 3, 4, 5, 13, 15,
16, and 17 of Section 3.663 (a) shall be made
at the time of broadcast. Entries required by
other subparagraphs of that Section may be
made prior to air time but the person respon-
sible for maintaining the log must, concur-
rently with broadcast, correct any entries
necessary to reflect accurately what is actually
broadcast. Key letters or abbreviations, in
addition to those set forth in Section 3.663,
may be used if proper meaning or explanation
is contained elsewhere in the log. The logging
day shall be considered as beginning at
12:00:01 AM.
CONCURRING STATEMENT OF
CHAIRMAN NEWTON N. MINOW:
Programming forms are public documents on which
broadcasters periodically report their programming prac-
tices, and tell the public what they will do in the future.
These forms are the tools of our trade.
The specific question is the adoption of a proposed
form, upon which the broadcasting industry — and the
public — are now invited to comment.
I join my colleagues in their choice of questions for
these revised forms — as far as they go. But I do not be-
lieve they ask enough — and I think it is our duty to ask
for more.
On the basis of the information which these forms pro-
vide— in no small part — valuable licenses are awarded and
sometimes selections are made from among 2 or more
applicants. Licenses are transferred or modified in the
same way — and renewals are also granted on this basis.
We search out much information in this way & make
such information public. We do this because Congress has
given us the job of protecting the public interest.
But we cannot act on half the facts. It is not enough
to know what services the public is receiving when a li-
cense is granted or renewed. In the critical areas, the
public should also know what they could be receiving — and
what is sometimes denied them by their licensees.
The clearance of network public-affairs programs by
network affiliates requires special concern. The presenta-
tion of public-affairs programs is one of the licensee’s
highest responsibilities. And, in television, networks are
the most significant source of national public-affairs pro-
grams. Yet we all know that some licensees consistently
air network entertainment programs and fail to air net-
work public-affairs programs.
The Supreme Court once observed that “there comes
a time when this Court should not be ignorant as judges of
what we know as men.” We cannot be ignorant as Com-
missioners of what we know as viewers. If an applicant
who is a network affiliate has demonstrated a repeated &
consistent pattern of rejecting the opportunities which his
network makes available to him in public-affairs pro-
gramming, the public should know about it. After all, the
valuable grant to use a scarce public channel should go to
those who provide more public service in preference to
those who choose to provide less.
The form proposed today does seek information as to
the network programs which the licensee carries in each
program category. But this is only half the story. In the
critical area of national public affairs there should be a
public spotlight on what the licensee might have done &
what he failed to do. Therefore, I propose another specific
question, which I would add to the form for television.
This proposal is not concerned in any way with speci-
fic programs. The question calls only for the number of
hours a station might have broadcast and the general type
& source of programs which it did broadcast. Nor am I
concerned with political broadcasts. My proposal is aimed
at the over-all pattern of the licensee’s actions in the
broader field of national public affairs.
Through this additional question, each network-affil-
iated television licensee would make public how much net-
work public-affairs programming he failed to carry — and
what types & category of programs he broadcast instead.
Did he instead carry public-affairs programming from non-
network sources? Did he provide his own local public-
affairs programs in place of the network programs that he
might have carried? There may be good reason for his
failure to air the network programs. But the public should
know which licensees consistently reject network public-
affairs programs and whether they were rejected for these
reasons or for other reasons having to do with ratings and
dollars.
Proposed question for television form :
If this is an application for renewal of license, state:
(A) The number of hours of programming offered by ap-
plicant’s principal network (in the composite week & in
the applicant’s selected week) in the public-affairs cate-
gory;
(B) The number of hours of such programming which
were broadcast (in the composite week and in the appli-
cant’s selected week) at the time offered;
(C) The number of hours of such programming which
were broadcast on a delayed basis (whether or not broad-
cast in the composite week or the applicant’s selected
week) ; and
(D) The type (by program category) and source (net-
work, recorded or live) of the programs (in the composite
week and in the applicant’s selected week) which were
carried in place of the network public-affairs programs
offered but not broadcast.
CONCURRING STATEMENT OF
COMMISSIONER T. A. M. CRAVEN:
I am for the Notice of Further Proposed Rule Making
but I have some reservations with respect to the matter
which I can resolve after the comments are in.
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WEEKLY
JULY 17, 1961
Television Digest
© 1961 TRIANGLE PUBLICATIONS, INC.
VOL. 17: No. 29
The authoritative service for executives in all branches of the television arts & industries
SUMMARY-INDEX OF WEEK'S NEWS
FCC
KORD OFF HOOK. All stations warned about promises and told
to come up with good reasons for change in formats — or else (p. 1).
Dept. (p. 14).
Stations
STATION PROFITS HOLD UP, NAB REPORTS in roundup of 1960
TV & radio finances. "Typical'' TV earnings went up slightly
above 1959, radio declined fractionally (p. 2).
COURT HITS STATION PROFIT EMPHASIS; sends WOOD-TV case
back to FCC for better analysis of service gains & losses (p. 3).
NAB FAVORS PROGRAM FORM as proposed by FCC in revised
version. Pres. Collins tells members it's an "improvement” over
old form despite extra paperwork (p. 5).
TWO NEW OUTLETS: WBNW-TV (Ch. 10) Charlotte Amalie, V. I.
begins July 22, and CHHC-TV-1 (Ch. 4) Saddle Mt., B. C., is operat-
ing as the first Canadian satellite of a U. S. station (p. 6).
Film <£ Tape
100 PILOTS ALREADY PROJECTED FOR 1962-63. Figure likely to
hit 175-200 by year's end. Networks say, "Minimize violence.” Live
TV may make comeback (pp. 3 & 7).
Networks
NETWORK SPONSORSHIP IN ALL SIZES, ALL SHAPES this fall—
Consumer Electronics
FM STEREO: 6 stations now broadcasting in 5 markets, as multi-
plex service becomes available in 3 more cities. Several other
outlets poised to begin (p. 15).
MICROMODULES REACH PRODUCTION stage, culminating IIS-
million program and resulting in new "format” for electronic cir-
cuits of future (p. 16).
TV-RADIO-PHONO SALES at retail counters were sharply ahead
of 1960 in May, but cumulative 5-month sales of TVs & phonos
still lag behind last year (p. 17).
STEREO ADAPTER BATTLE-LINES drawn as RCA takes "option
extra" approach to FM stereo in phono units with adapter at
$29.95 (p. 17).
LAWRENCE TUBE back in "almost ready" stage; no manufac-
turers signed (p. 18).
HOFFMAN TV DESIGNS, dies, tools and blueprints acquired by
Symphonic, which will incorporate Hoffman features into its 1962
line (p. 18).
Finance
MAGNA VOX HAS RECORD HALF as earnings climb 38% on a
20% sales rise. Stockholders vote 3-for-l split, and directors boost
dividend rate 50% (p. 19).
ranging from full sponsorship (21.5% of all prime-time shows) to
Other Departments
a modest participation (p. 4).
04.0 POLICIES ON 40-SEC. BREAKS: CBS and NBC favor paired
20-sec. announcements; ABC likes the 30-10 pattern (p. 11).
PROGRAMMING (p. 8). ADVERTISING (p. 10). AUXILIARY
SERVICES (p. 12). EDUCATIONAL TV (p. 12). CONGRESS (p. 13).
"TOP UBRAm
KORD OFF HOOK; ALL STATIONS WARNED ABOUT PROMISES: FCC decided
not to make a horrible example of little radio KORD Pasco, Wash., and force it through a hearing on failure to
live up to program promises (Vol. 17:13 p2)— but it warned everyone to watch out from now on.
Basically, Commission thought it would be unfair to catch KORD in a policy-change squeeze. To
emphasize that it's serious, however, FCC took most unusual action of sending copy of KORD decision to all
broadcasters and of putting out tough-worded public notice calling attention to case. Notice said, in part:
"By this opinion, [broadcasters] are put on notice that 'proposals vs. actual operation' is of vital con-
cern to the Commission, that a licensee is not entitled to one or any license period where he does not make a
good faith effort to deliver on his public-service proposals, and that if they have not been endeavoring in good
faith to discharge their representations, they should take immediate steps to do so. If they do not, they cannot
validly claim that the Commission has lain 'in ambush' for them."
In its original application, KORD had said it would program 6% local live, 84% entertainment, .5%
religious, 2% agriculture, .5% education, 6% news, 0% discussion, 5% talks, 2% miscellaneous. But when it
filed 1960 renewal application, it showed no local live, education, talks or miscellaneous — and 1,631 commer-
cial spots weekly instead of 700 originally proposed.
After FCC asked “how come the difference?" KORD gave 3 reasons: (1) Staff had failed to log "very
short public-service offerings" in categories such as local live, education, etc. (2) There weren't dependable
sources for educational & agricultural programs. (3) Improvement in local economy accounted for increase
in spots. JUL 1 7 IgA
2
JULY 17, 1961
In last week's decision, FCC rejected these explanations as inadequate. However, it noted that KORD
had done much to fulfill its original program plans since FCC sent its query and "earnestly asserts that it will
continue this improvement." Commission decided to let station off hook but gave it only a one-year license.
Significance of case is this: In past, when stations were questioned on "promise vs. performance"
discrepancies, they rushed in with assurances they'd improve — and FCC took their word, gave them full
renewals. In KORD's case, FCC wasn't satisfied, by 4-3 vote designated it for hearing. KORD begged for
reconsideration, and Commission relented with last week's "we-aren't-kidding-from-now-on" decision.
Only time will tell whether Commission is kidding. Many stations, if not most, have assumed FCC
has been serious for some time — particularly since issuance of last July's program-policy statement. In prac-
tice, many have been telling Commission why performance has varied from promise.
Next question, of course, is: What will Commission do if performance meets promise — but promise
includes little or nothing that FCC presumably considers "good"? Program-policy statement spelled out 14
apparently "good" things, such as "opportunity for local self-expression," "development & use of local talent,"
"programs for children," etc. Only time will tell on that one, too. It should be noted, however, that courts have
never slapped Commission down whenever it spoke up on programming. On other hand, there's fear in
industry that FCC is aiming far beyond anything it has done before in "program guidance."
Commission made it clear in KORD decision, as it did in policy statement, that program promises
aren't "binding." It said: "We hope & expect the licensee to be responsive to the changing needs of the com-
munity." However, it added:
"It is one thing for a licensee to decide that its community has greater need for religious or educa-
tional programs than particular agriculture or talk or entertainment programs — or, indeed, for an essentially
new format; this is a judgment peculiarly within the licensee's competence. But it is quite another thing for the
applicant to drastically curtail his proposed public-service programming in education, religion, agriculture, dis-
cussion, local live, etc., and increase his advertising content and 'music-news' without an appropriate &
adequate finding of a change in the programming needs of his area. Nor can such an applicant mechanically
recite, 'changing needs of the community'; he has a burden of demonstrating just why his community has less
need for such public-service programming than when he originally proposed it."
Six Commissioners voted (Ford absent — his first son being born, see p. 14). Hyde was listed as "con-
curring in the result." Cross concurred with statement in which Craven joined. Hyde, Cross & Craven had
dissented from ordering a hearing originally. Last week. Cross & Craven said they "agree with the general
notification to broadcast licensees" in the KORD decision. Policy of both may be put this way: We don't want
FCC telling anyone how to program — but we don't want anyone lying to us.
Washington attorneys were agreed on one point last week: Stations will give more & more care to
what they tell the Commission.
STATION PROFITS HOLD UP: Over-all profit margins of TV & radio stations last year were
maintained close to 1959 levels (Vol. 16:27 p2), NAB will report this week in its annual roundup of statistics
gathered from all classes of broadcasters.
The "typical" TV station lifted its earnings from the 14.3% before-taxes margin of 1959 to 15.4% in
1960. The "typical" radio station held almost even with its previous margin — 7.6% in 1960 vs. 7.7% in 1959.
Revenues of the composite TV operator showed 4.5% increase last year while expenses went up 3%.
NAB's personnel & economics dept. mgr. James H. Hulbert notes that TV stations in biggest & smallest markets
showed profit decreases while those in all other market sizes reported gains.
Radio's revenue climbed 5.6%; expense rose 6% in 1960. Big-market radio profits were down, smaller-
markets showed slight gains.
Biggest share of "typical" TV station's 1960 revenue — 42.9% of $904,000 — came from national &
regional advertisers, 31% from local advertisers, 26.1% from networks. Before-taxes profit of $139,200 was
figured after $765,300 expenses, pro-rated this way: programs, 36.7%; general & administrative, 34.3%; tech-
nical, 16.2%; promotion, selling, agency & rep commissions, 12.8%.
Radio stations took in average of about $110,000 in 1960, paid out $102,000 in expenses for a profit
margin of about 8< on every sales dollar. Local advertisers accounted for 85.6% of radio time sales, national
& regional advertisers for 14.4%, networks for less than 1< of every sales dollar.
VOL. 17: No. 29
3
TV returns for 1960 were based on 57.6% sample of 481 commercial stations which operated for full
year. They included number of non-NAB members. Not released by NAB for public inspection are break-
downs of statistics by market size & revenue range, but they're being sent to NAB member-operators who'll be
able to figure out comparisons of how they did last year.
Stations are bullish about 1961. Asked by NAB for estimates of operating revenues this year, TV sta-
tions said they expected revenues to go up about 4.5% on average. Radio stations anticipated 2% increase.
COURT HITS STATION PROFIT EMPHASIS: "It sounds as if the Court of Appeals has been
reading Minow's speeches." That was the quip by an FCC staff member, commenting on Court's ruling last
week ordering Commission to take another look at its decision which granted WOOD-TV Grand Rapids
authority to move site to cover more people.
After concluding that Commission hadn't justified its ruling. Judges Washington, Miller & Bazelon, in
decision written by Washington, threw in this windup paragraph:
"A further comment may be noted. All too often in cases like the present the broadcasters involved
appear to be chiefly interested in the revenues to be derived from operating their stations in the most profitable
manner. It seems clear in the present case that WOOD-TV will make more money in its new location than in
the old: It is moving to a more prosperous & more highly populated area, and its advertising revenues will no
doubt increase. But such considerations, though legitimate, cannot be controlling. Television & radio are
affected with a public interest: The nation allows its air waves to be used as a matter of privilege rather than
of right. The interests which today are profiting so handsomely from radio & television may in the end find it
in their own best interest to treat their businesses primarily as a public trust."
Case had arisen when WOOD-TV was granted move from 10 miles northeast of Grand Rapids to 20
miles southeast. WILX-TV Lansing-Onondaga protested, was given a hearing, denied. Comrs. Bartley & King
dissented, latter saying that "it is not in the public interest to eliminate altogether any service to some 900
people, to reduce from 2 to 1 the services available to 42,000 people, and to downgrade the only service
available to the 85,000 residents of the Muskegon urbanized area."
Court concluded that Commission didn't adequately analyze gains & losses of service and said: "The
statutory duty of this court to review the action of the Commission cannot be performed without a fuller state-
ment of its reasons for its conclusion." Court did admit, however: "We are not saying that the Commission may
not in the end be able to justify the result it has reached. We think, however, that it has not so far done so."
Pending another FCC look at situation, Court said, FCC may let WOOD-TV operate at either old or new site.
100 PILOTS NOW IN WORKS FOR 1962-63: A minimum of 100 pilots are already in prep-
aration for the season after next — a record for this early date. Prospects are that 175-200 pilots will be pro-
duced for the selling season of spring 1962. Network executives are guarded in commenting about this pro-
gramming, rarely going beyond a "minimize violence" generalization to describe what they have in mind.
Theorized one executive: "They're being noncommital until they see what happens with the FCC &
Senate hearings on TV. They want to know if the criticism will blow over before they commit themselves." Said
another: "I get the impression that the networks are disposed to find something away from the action, blood-
and-thunder formula."
One network executive predicted an increase in live TV, most likely in dramatic anthology, admitted
that instructions to producers are vague, said "We are trying for better balance." Failure of CBS-TV's "Play-
house 90" was due to newness at that time of magazine concept with multiple sponsors, he said. (For details
of pilot projects, see p. 7.)
NBC'S BILLINGS LEAD: "The world's largest single advertising medium before the end of 1961" —
that was NBC-TV exec, vp Walter Scott's prediction at NBC's pre-NAB affiliates meeting (Vol. 17:19 pi). Last
week, it began to appear that Scott's prediction would be fulfilled. TV gross billings figures estimated by
LNA/BAR for the first half of this year showed that NBC, for the 3rd consecutive month, was leading CBS-TV
and ABC-TV. NBC also outpaced the other networks in total hours of sponsored TV & radio network time.
The NBC lead was caused for the most part by gains in daytime TV billings while daytime billings at
CBS dropped. (In April, for example, NBC's daytime total was up $2.1 million while that of CBS was off
$204,000.) Before the start of the 1960-61 season, NBC pointed out CBS led in billings every month for 7 years.
A
JULY 17, 1 OBI
NETWORK SPONSORSHIP — ALL SIZES, ALL SHAPES: Fall buying patterns in network
TV reveal considerable flexibility. Gone are radio-heyday schedules, when big sponsors shuddered at
anything less than full sponsorship of agency-selected shows. Today, advertisers are making a bewildering
variety of basic purchases in prime-time (7:30-11 p.m.) hours, and program sales are being tailored to meet
advertiser demand of all types:
(1) "Participation carriers" take the biggest slice — 30.5% — of all network prime hours. Such shows
include "Hawaiian Eye," "Ben Casey" and "Bus Stop" on ABC-TV, "Frontier Circus" and "Rawhide" on
CBS-TV, "Dr. Kildare," "Cain's Hundred" and the Saturday Night Movies on NBC-TV. The standard buy is
akin to magazine insertion: a 60-sec. participation with little (if any) audience identification between sponsor
<S program. Most participation shows are of the 60-minute variety.
(2) But full-program sponsorship is far from dead in fall season. Better than one out of every 5 hours
in prime time — 21.5% of the total — is filled with a single-sponsor show. Admittedly, it is now sometimes hard
to tell such full-sponsorship shows from participation carriers, since most (P&G, Kraft, General Foods, et al.)
advertise a number of different product lines on their shows.
(3) Equal splitting of the program tab between 2 clients forms a category that accounts for exactly
the same amount of prime hours each week — 21.5%. The general pattern is the so-called "major-minor" buy
(an alternating arrangement for 2/3 of the commercials one week, 1/3 the next), although a few clients elect a
straight alternate-week or co-sponsorship arrangement. Nearly all such buys are for 30-minute shows, gener-
ally comedies.
(4) By combining participations & major sponsorships, networks have concocted a number of sales
hybrids. In such a deal, part of a show is sold off as a large buy (such as a half-sponsorship) and the rest is
sold as minute participations. Examples: ABC's "Follow the Sun" (Kaiser has 2/3 one week, 5/6 the next,
while L&M has 1/3 the first week, then a minute participation — the remaining 1/6 th — the next). NBC's "Thriller"
(American Tobacco has 1/3 each week; the rest is minute participations for various clients). A related hybrid
in this area combines a major buy with a pair of lesser buys, as in CBS's "Ed Sullivan Show" in which Colgate
has full sponsorship one week, Revlon and P. Lorillard a co-sponsorship split the next week. Altogether, such
hybrids occupy 19.5% of prime time.
(5) Shows sold in small segments but not participations and without any full-sponsorships or co-spon-
sorships occupy the remaining 7% of prime time. These include NBC's "Wells Fargo" (sold on the basis of
1/3 weekly sonsorship but with no sponsors buying more or less than that) and CBS's "Garry Moore Show"
(sold as half-sponsorship in alternate weeks).
Stations
WMGM Deal Dropped: The pi’oposed $ll-million sale
of Loew’s radio WMGM N.Y. to Crowell-Collier was called
off July 12 — a week after FCC had challenged Crowell-
Collier’s radio operations in St. Paul, Oakland and Los
Angeles (Vol. 17:28 plO). Cancellation of the deal, in
which Crowell-Collier had put up $1 million in escrow as
part of a contract which set a July 10 sales deadline, was
announced in a joint statement by the principals’ parents
— Loew’s Theatres Inc. & Crowell-Collier Publishing Co.
Loew’s said it would continue to operate WMGM. Crowell-
Collier said it was “confident” that FCC would find in fur-
ther proceedings that it had been operating its radios —
KDWB, KEWB and KFWB — in a manner “consistent with
the public interest.” There was no change meanwhile in
Storer’s plans to take over Gotham’s radio WINS N.Y.,
which has been threatened with an FCC renewal hearing
on payola charges. Storer renewed its $10-million contract
for the station.
Washington CP Sale: An application for the sale of
the CP for WOOK-TV (Ch. 14) Washington from Richard
Eaton to Automated Electronics Inc. for $30,000 has been
filed with FCC. Automated is also an applicant for Ch. 29,
Dallas.
Rise of a Communications Dynasty: Fourteen years
ago Gerald Bartell was a well-respected, low-paid faculty
member of the U. of Wis. speech dept. In that year — 1947
- — tiring of his low pay, Bartell, his father, 3 brothers and
a sister “scraped together $50,000 and bought WEXT, a
1,000-watt daytime station in Milwaukee,” reports the
latest Newsweek (July 17). Today, Gerald Bartell, com-
plete with ulcer, “heads up a $6-million chain of 4 radio
stations (WADO N.Y., WOKY Milwaukee, KCBQ San
Diego and KYA San Francisco). The group is also prin-
cipal owner of Tele-Haiti (Ch. 5) Port-au-Prince. Its recent
acquisition of Macfadden Publications was a logical exten-
sion into print media of the Bartell philosophy of serving,
in broadcasting, the blue-collar, dinner-pail mass audience.
Wometco Buys Another Vending Firm: Diversified
Wometco Enterprises (TV-radio stations, vending opera-
tions, amusement centers) last week acquired Lilienfeld
Vending Co. of Miami. The acquisition will be operated by
Wometco Vending of South Florida. Earlier this month,
Wometco bought L & H Vending of Orlando (Vol. 17:27).
WDSU-TV Automates: The New Orleans station has
completed installation of a Visual Electronics 6000 TV
automation system, which uses punched paper tape to con-
trol a full day’s programming.
VOL. 17: No. 29
NAB FAVORS PROGRAM FORM: FCC’s proposed new
program forms (Vol. 17:28 pi & Special Supplement
No. 8) are “a net improvement” over the old, and all
stations should be able to cope with required extra
paperwork without much trouble, NAB Pres. LeRoy
Collins said last week.
Pointing out that the new & refined proposals were
products of FCC staff conferences with NAB & Federal
Communications Bar Assn., Collins said his staff is working
up suggestions for “possible improvements” to be filed by
the Commission’s Sept. 7 deadline for comments.
But all in all, Collins said in a memorandum sent to
NAB members, broadcasters should be able to live with the
forms as proposed. His memorandum was accompanied by
copies of FCC’s documents.
“The proposed form of the FCC represents a refine-
ment & extension of the program forms that have been
utilized by the Commission for the past 30 years,” Collins
said. “On balance, it is our opinion that the new form
represents a net improvement over the old form.
“True, more detailed information is being requested of
licensees & applicants. The form itself, however, does not
represent any basic change in the philosophy of the regu-
lation of the industry by the FCC.
“In our judgment, there exists no substantial question
of legality. If the Commission has the basic authority to
require applicants for broadcasting facilities to file any
information as to program plans — and this has been
accepted in practice since the advent of radio regulation —
the amount of such information required is a matter of
sound official discretion.
“Against this backdrop, the proposed form has the
advantage of reflecting more accurately past & proposed
operations of the licensee. It has the disadvantage of
imposing a greater administrative burden upon licensees,
and this burden will be more onerous on those stations with
small staffs. “However, our NAB staff believes that it is
possible for any licensee to complete this form without out-
side special assistance.”
■
Kansas Supreme Court Bans TV-Radio Trial Coverage:
In a July 8 opinion, the Kansas Supreme Court took issue
with the Geary County District Court for allowing the
taping for broadcast of the early stages of a kidnaping
trial. The proceedings had been taped last year by radio
KJCK Junction City, Kan. In its opinion, the Court noted:
“The defendant strenuously objected to such tape record-
ing and at every possible stage of the trial renewed the
objection on the ground that it violated No. 35 of the
Canons of Judicial Ethics. These objections were all
over-ruled by the trial court. While this court is not
holding these rulings to be reversible error, such proceed-
ings are not approved or sanctioned by this court, and
they are not to be allowed in a courtroom or are they to
be participated in & indulged in by a court.” Said the
Kansas Assn, of Radio Bcstrs. (through Pres. Thad M.
Sandstrom): The Supreme Court decision “which bans
radio & TV coverage of trials is not in the public interest.
The public is the loser if recordings are forever banned.”
Add Payola Settlements: FTC hearing examiner Wil-
liam L. Pack has recommended dismissal of payola charges
against Roulette Records Inc. and Bigtop Records Inc.
(along with its affiliated Bigtop Record Distributors Inc.),
both N.Y. His initial orders carried on FTC’s steady with-
drawal from payola prosecutions, which now are FCC’s
responsibility under Harris-Pastore Act (Vol. 17:27 pl6).
WCKT’s “Responsibility”: The Miami Ch. 7 station
has issued a handsomely-printed brochure entitled Respon-
sibility, for distribution to community & other “leaders” in
the hope that they will “take time to examine it carefully,
then offer suggestions or criticisms for our consideration in
the programming of WCKT.” Station mgr. Charles Kelly,
who signed the Biscayne Television Corp. buckslip accom-
panying the brochure, said also that: “WCKT has retained
First Research Corp. to conduct an independent inquiry in
South Florida to ascertain the views of responsible citizens
on the subjects of community needs & TV programming.”
The brochure, among other things, describes major docu-
mentaries put on by the station and “other notable program
events and achievements of 1960.” One page is devoted to
a list of some 200 institutions which benefitted from the
tion’s free public-service announcements in 1960. (Mean-
while [Vol. 17:12 pi], FCC has instructed its staff to draft
a decision taking Ch. 7 and giving it to Sunbeam TV Corp.
Final decision has not been issued yet.)
“In the Public Interest”: WSJS-TV & WSJS Winston-
Salem, N.C., have described their public-service activities in
a 22-page illustrated booklet by that name, which depicts,
among other things, an adult learn-to-read series and a
career program for young people. The pamphlet points out
that the public-service dept., established in 1957, makes a
daily check of community-affairs organizations to offer
broadcast assistance in publicizing their activities. WSJS-
TV also has presented brochures containing clippings,
pictures and promotional material used in its 1960 Salute
to the Cities series to heads of the chambers of commerce
in each of the 16 cities cited.
ASCAP Pact Analyzed: Getting ready for ASCAP
negotiations, the All-Industry TV Station Music License
Negotiating Committee received a section-by-section anal-
ysis of the expiring TV contract (Vol. 17:28 p5) at a N.Y.
meeting June 11. The report was made by Time-Life Bcstg.
Co. business mgr. Andrew J. Murtha, who heads the group’s
accounting procedures subcommittee. At the same time
committee Chmn. Hamilton Shea (WSVA-TV Harrisonburg,
Va.) designated NAB staffer Dan W. Shields as secretary.
Shea replaces ex-NAB TV vp Charles H. Tower, now
administrative vp of the Corinthian Bcstg. Corp., who re-
mains a committee member.
RFE Promotion Winners: Two TV & 2 radio stations
(KCMO-TV Kansas City, Mo. & KPIX San Francisco;
WBZ Boston & WEJL Scranton, Pa.) have won a nation-
wide competition in broadcast promotion for Radio Free
Europe’s 1961 fund-raising campaign. Spot announcements,
documentary films, interviews and programs featuring the
work of RFE comprised the winning promotion campaigns,
which netted for representatives of each station a trip to
Europe including an inspection tour of RFE facilities in
West Germany & Portugal.
NAB Out of Voice of Democracy? It’s understood that
NAB plans to pull out of sponsorship of the 14-year-old
Voice of Democracy script contest for high school students.
NAB has been contributing $10,000 annually, EIA $10,000
and VFW $2,500. NAB is thinking about putting the funds
into what are considered more urgent projects. It’s uncer-
tain whether EIA, VFW or other organizations would con-
tinue the contest.
Finding Young Writers: WABC-TV N.Y., in an effort
to encourage young writing talent, has added to its summer
staff 2 N.Y.-area high school students, winners of the
station’s script contest: Susan Brown and David Gingold.
6
JULY 17, 1961
NEW & UPCOMING STATIONS: This week’s report on
new starters has a U.S. station beginning operation in
the Virgin Islands and a Canadian satellite already
in operation as the first Canadian satellite of a U.S.
station. (In Canada they’re called rebroadcasting
stations.)
V.I.’s WBNB-TV (Ch. 10) Charlotte Amalie got FCC
program-test authorization July 11 for start on July 22
with programs from all 3 U.S. networks. This changes
the U.S. operating total to 587 (91 uhf). The Canadian
automatic, unattended satellite is CHHC-TV-1 (Ch. 4)
Saddle Mt., B.C., which is repeating KXLY-TV (Ch. 4)
Spokane. It’s Canada’s 92nd outlet to get on the air.
WBNB-TV has a 500-watt Gates transmitter and a
200-ft. Utility tower with a Jampro antenna on 1,300-ft.
Mountain Top Estates, St. Thomas. Station owners are
Pres. gen. mgr. & program dir. Robert Moss (ex- ABC and
NBC and former Martin Block producer) and sales mgr.
Robert E. Noble Jr. (ex-ABC station relations and a
nephew of the late Ed Noble, one-time chief owner of
ABC). George Beers is chief engineer. These 3 men are
in charge of all operations while local residents are being
trained for station jobs. Base hourly rate is $60. Rep is
Caribbean Networks.
CHHC-TV-1, with its transmitter on Saddle Mt., pro-
vides service for the community of Nakusp, B.C. The
owner is Horace M. Card, Box 5, Robson, B.C. He doesn’t
say what equipment is used, stating only that it is low vol-
tage. His application specified 3.3 milliwatts transmitter
power, using a directional antenna. No rate card.
* * *
In our continuing survey of upcoming stations, here are
the latest reports from principals:
KNDU (Ch. 25) Richland, Wash, has set a July 20
target for its debut as a semi-satellite of parent KNDO
(Ch. 23) Yakima, an ABC-TV affiliate, reports Hugh E.
Davis, KNDO pres. & gen. mgr. It has installed a 1-kw
RCA transmitter and a 100-ft. Stainless tower on a 2, 200-
ft. hill S of Kennewick, Wash., where the studios were to
be ready by July 15. KNDU will be sold in combination with
KNDO at a $400 base hourly rate. Reps will be Weed, Day-
Wellington (Seattle) and H. S. Jacobson (Portland).
KPOB-TV (Ch. 15) Poplar Bluff, Mo. has a mid-Aug.
target for starting as a satellite of parent WSIL-TV (Ch.
3) Harrisburg, 111., an ABC-TV affiliate, according to
WSIL-TV gen. mgr. O. L. Turner. A GE transmitter pur-
chased from defunct WBLN (Ch. 15) Bloomington, 111., has
been installed, and wiring will be completed by July 19.
The 4-bay GE helical antenna has been installed on a
500-ft. Utility tower. The station will be sold in conjunc-
tion with WSIL-TV, which has a $350 hourly rate, “but
will not be considered as a bonus to the parent station.”
The owners anticipate originating some local programs on
KPOB-TV 12 months after it begins operation. WSIL-TV
rep is Meeker.
KGIN-TV (Ch. 11) Grand Island, Neb. has a Sept. 15
target for its start as a satellite of parent KOLN-TV (Ch.
10) Lincoln, Neb., a CBS-TV affiliate, reports A. James
Ebel, KOLN-TV vp & gen. mgr. It has ordered a Standard
Electronics transmitter for shipment within the month and
it will use a 1,000-ft. Ideco tower with an RCA traveling-
wave antenna. Construction has begun on the building at
Heartwell, Neb., which will house the tr-ansmitter and
vidicon equipment for slide origination. It will get its
programming by way of an off-air pickup at Harvard, Neb.,
approx. 40 mi. from the KOLN-TV transmitter. It will then
be forwarded by a 2-hop microwave relay using Adler
equipment. KGIN-TV will be sold as a bonus to KOLN-TV,
which has a $550 base hour. Rep is Avery-Knodel.
WETA-TV (Ch. 26, educational) Washington, D.C.,
has a Sept. 1 test pattern target, and plans Oct. 2 pro-
gramming, says gen. mgr. George A. Baker, ex-radio
WALY Herkimer, N.Y. and before that with WRC-TV
Washington. A 12-kw GE transmitter has been ordered
and studio construction has begun in Yorktown High
School, Arlington. It will use WTTG’s former 425-ft. self-
supporting Blaw-Knox tower with a new helical antenna,
about a mile away from the school. Charles A. Prohaska,
ex-KVTV Sioux City, la. and WHTN-TV Huntington,
W. Va., is chief engineer.
KATU (Ch. 2) Portland, Ore., formerly KOXO, plans
Oct. test patterns, but hasn’t set a programming target yet,
writes vp & gen. mgr. W. J. Hubbach. Work on the trans-
mitter house & tower began last April and a GE unit has
been ordered. Studio construction work has also begun and
RCA equipment has been ordered. Rep not chosen.
KUSU-TV (Ch. 12) Logan, Utah, formerly KVNU-TV,
dropped its tentative Oct. target, according to Burrell F.
Hansen, chairman of TV-radio of the Utah State U., which
acquired the CP from Cache Valley Bcstg. (KVNU) last
fall. The school’s request for funds to the legislature was
trimmed to eliminate money for the purchase of a trans-
mitter. All work is being held up until school officials find
a new source of funds.
TvB Backs Canadian Counterpart: TV Bureau of Ad-
vertising Ltd., recommended by the Canadian Assn, of
Broadcasters last year, will begin operations August 1. It
will be headed by William R. Seth Jr., ex-Lennen & Newell
exec, in charge of the Colgate-Palmolive TV unit. The an-
nouncement was made jointly by U.S. TvB Pres. Norman
E. Cash and Ralph Snelgrove (pres. & gen. mgr., CKVR-TV
Barrie), chmn. of the new company’s executive committee.
“In its early years, Canadian TvB will be given the full
support of TvB (U.S.), drawing on its facilities & infor-
mation,” Cash said. “We are indebted to TvB (U.S.) for
its support & assistance in making this new organization
possible,” added Snelgrove. The extent of the American
organization’s “support” — in dollars & cents — was not dis-
closed, and emphasis was placed on the independent status
of the new company. Seth will make his hq in TvB’s N.Y.
office until Toronto office space is located . . . The Canadian
Assn, of Bcstrs. has established a Radio Sales Bureau to
sell advertisers on the merits of the medium. Onetime busi-
ness consultant Charles C. Hoffman has been named pres,
of the new bureau. Its first-year budget: $200,000.
Pay Exemptions Defined: Suggestions for administer-
ing small-market TV & radio station exemptions from new
minimum-wage legislation (Vol. 17:19 pl7) have been filed
with wage-hour administrator Clarence T. Lundquist by
NAB’s Personnel & Economics Dept. mgr. James H. Hul-
bert. He proposed these definitions for station employes
who need not be paid for overtime: Announcers — employes
“engaged in routine announcing work.” News editors —
those who gather, edit, rewrite or broadcast news, or those
whose work combines such activities. Chief engineers — all
chief engineers, since they often are the only technical
employes of small-market stations.
TV Station Plugs Rivals: WMT-TV Cedar Rapids
runs regularly scheduled spot announcements rounding
up the best TV fare offered by area stations. Explained
Pres. W. B. Quarton: “We think there’s enough good TV to
go around and we don’t mind pointing out where it is.”
VOL. 17: No. 29
7
Film & Tape
More about
1962-63’s 100 PILOTS: Lacking specific guidances
from the networks regarding the 1962-63 programming
(p. 3), Hollywood TV-film executives were preparing a
melange of entertainment potential in their new crop
of pilots. It included comedies, drama, adventure and
action. (“The networks want action shows without
violence!” complained one baffled producer.)
Accent was heavy on 60-min. series, at least 20 of the
first 100 pilots being of that length. The thinking in Holly-
wood appeared to be to turn out “better quality” shows, but
there was no indication of any ventures into cultural fields.
Our check — necessarily incomplete because some com-
panies haven’t formulated all plans and others are keeping
theirs secret for competitive reasons — shaped up as follows:
CBS-TV: The Dragon & St. George, 60-min. drama.
Me, Myself & I, comedy. Darryl & His Friends, comedy.
Yankee Clipper, 60-min. sea saga.
Desilu Productions: Program vp Jerry Thorpe plans
6-8 projects, including 3-4 comedies, one a 60-min. show;
two 60-min. mysteries; a 60-min. fictional show “in the
public-service area.”
Filmaster Productions: Three 60-min. series — Man at
the Cape, Our Town and a newspaperman drama. Also a
half-hour comedy.
Four Star Television: Some 20 projects.
Arthur Gardner-Arnold Laven-Jules Levy: Attorney
General, a 60-min. show based on files of Cal. atty. gen.
Marterto Productions: Has 4-5 pilots in works, includ-
ing My 15 Blocks, comedy.
MGM-TV: Vp Robert Weitman is blueprinting 11 hour
& 11 half-hour shows (see next column).
Revue Studios: Preparing a number of projects, in-
cluding 60-min. Breakdown, dealing with psychiatry.
Hubbell Robinson Productions: Has a number of proj-
ects, some not requiring pilots, says Robinson.
Screen Gems: Panhandle, 60-min. action-adventure
about oil fields. Safari, 60-min. action-adventure. Also
comedies, anthologies and a documentary on psychiatry.
Selmur Productions: Mobile 7, about TV newsmen.
Television Services Productions: Latitude Zero, 60-
min. science-adventure. Also two 60-min. adventure series
— one modern, one a period project.
20th Century-Fox TV : Minimum of 5-7 (30 & 60) pilots.
WardSon Productions: Rodeo, action.
Warner Bros.: The Force, Black Gold, Sweet 16, House
of Wax, Battle Zone, Trouble Marshal, One Night Stand,
Killer Diller, Advance Man, Eastside-Westside.
Collier Young Associates: 1600 Penn. Ave., drama.
Ziv-UA: Acres & Pains, (comedy) and Laura (drama).
CBS-TV Stations Div. has added Japan to the list of
countries contributing to its international program ex-
change (Vol. 17:24 p8). NHK (Nippon Hoso Kyokai), the
Japanese govt, network, has offered Japan in Music, a 60-
min. show with the NHK symphony orchestra and a group
of children’s songs & games.
Slightly Fewer TV jobs in June: Last month saw a dip
of 200 in employment in the TV & movie industries, accord-
ing to the Cal. Dept, of Employment statistics. The May
total had been 35,900, and June estimates were given at
35,700 by the dept.
HOLLYWOOD ROUNDUP
MGM-TV Tells Its 1962-63 Plans: TV versions of such
movie hits as Boom Town and The Human Comedy and
the TV debut of a veteran movie producer, Joe Pasternak,
highlight the 1962-63 MGM-TV production program now
being prepared by Robert Weitman (Vol. 17:25 pl5).
The production vp told us that the studio plans 60-
min. pilots for Boom Town and The Human Comedy.
Other 60-min. projects include 333 Montgomery Street
(action); The New Man (drama); The Fairest Lady of
Them All (drama). Half-hour projects include Boon Bay
Harbor (situation comedy) starring Russell Nype and
Sabrina & the Beauty Salon (comedy). Blake Edwards is
preparing two 30-min. shows and a 60-min. situation com-
edy called All That Jazz. And another MGM-TV series,
Zero One, will be produced in N.Y.
Joe Pasternak makes his TV debut as exec, producer
on The Fairest Lady of Them All. Weitman is currently
conferring with network executives regarding the 1962-63
projects.
Four Star Television partners Dick Powell, David
Niven & Charles Boyer will star in an anthology segment
of The Dick Powell Show, to be filmed in Europe. Powell
tells us that in addition, 2 segments starring Niven, 2
starring Boyer and one with Curt Jurgens in the lead will
be produced abroad. Movie commitments by the stars pre-
vent their appearing before cameras in Hollywood.
Producer-writer John Champion of Laramie: “We’re
definitely trying to minimize violence on our series for
next season. In some instances this has proved better for
the show. It has forced the producers, writers and directors
to use their imagination.”
Goodson-Todman Productions has signed Leonard Stern
to create series for the production company . . . Dorothy
Malone has signed to guest star in “The Heat of Passion,” a
Checkmate episode being filmed at Revue.
Four Star Television has signed Milton Berle to star
in “Doyle Against the House,” a segment of the Dick Powell
Show, produced by Ralph Nelson.
Mikki Jamison, the daughter of Northwest Electronics
Pres. James P. McGoldrick, has been signed to an acting
contract by Warner Bros. TV.
ABC-TV Films moved its Straightaway series (form-
erly titled The Racers) from Republic Studios to Desilu
Gower. Producer is Joseph Shaftel.
David ( Bonanza ) Dortort, NBC-TV producer, is nego-
tiating for Craig Stevens to star in a 60-min. series.
15 writers are preparing teleplays for Revue Studio’s
The Investigators.
Desilu Productions will hold its annual meeting of
shareholders at Desilu Gower studios this week (July 18).
People: Producer-writer Leo Davis has been signed
by producer Herbert B. Leonard as executive in charge of
production of Naked City . . . Barney W. Broiles, ex-Ziv
TV, CNP has been named southern sales dir. for Filmaster
Inc., with hq in Dallas . . . Berle Adams, in charge of MCA’s
international TV dept., has returned from a 6 weeks trek in
South America . . . David Hall named associate producer
on 20th Century-Fox TV’s Bus Stop.
8
JULY 17, 1961
NEW YORK ROUNDUP
J-F Productions is the latest N.Y. production firm to
grace the Madison Ave. area. Geared to handle special
creative assignments for small ad agencies on a per-assign-
ment basis, the new company will also act as consultant &
negotiator for TV-radio time. Gene Foster, long-time
BBDO exec., will head J-B Productions. “Our aim is to
permit the smaller agency which can’t afford the extremely
high costs of maintaining diverse specialists on its staff to
have at its beck & call those very same specialists,” said
Foster.
Add syndication sales: Sterling TV has sold its off-
CBC, 78-episode Adventure Theatre in 16 markets, the
latest being WPIX-TV N.Y. ... The “A-Okay’s from
UAA,” the recent UA 32-feature package, was picked-up
by 20 stations in its first 20 days of release . . . Seven Arts
has scored 28 sales for its 2nd group of Warner Brothers
post-1950 features, with the latest sale to WGN-TV Chi-
cago . . . Ziv-UA sold Ripcord to WNBC-TV N.Y.
Le Roy McGuirk, former World’s Junior Heavyweight
Champion and producer of Championship Wrestling, has
scored 8 station sales for his 60-min. video-taped series.
The show features current U.S. junior heavyweights and
all tapes are less than 8 weeks old. Sales have been made
to WKY-TV Oklahoma City, KOTV Tulsa, KYTV Spring-
field, KARK-TV Little Rock, WWL-TV New Orleans,
KNOE-TV Monroe, WAFB-TV Baton Rouge, KSYD-TV
Wichita Falls.
American Business Briefing Co. is producing Screen
Gems’ American Business Briefing, a taped 60-min. day-
timer for ABC-TV next season. ABB was formed by
Hendrik Booraem Jr., ex-vp, Ogilvy, Benson & Mather;
Sidney W. Dean, ex-vp, Interpublic; and Adrian Samish,
ex-vp, Dancer-Fitzgerald-Sample. Samish is exec, pro-
ducer, and the news-gathering operation will be headed by
Fendall Yerxa, ex-vp-exec. editor, N.Y. Herald-Tribune.
Ziv-UA has signed producer David (“Race for Space”)
Wolper to do a 38-episode, 30-min. series titled The Story
Of .. . and ranging in subject from a football coach to an
astronaut. Inspired by Wolper’s “Biography of a Rookie,”
the series — tagged by Ziv-UA as “documatics” — will have
a $2-million budget, and a cast comprising actual people
in real-life relationships to the lead.”
Taynad Productions Inc. has been formed by Sherrill
Taylor & Jory Nordland, the team which will produce
Kuklapolitans for NBC-TV in the fall. N.Y. hq will begin
operating in September, with Chicago and Los Angeles
branches also slated.
Official Films grossed over $1 million in first-week sales
of its recently-acquired Peter Gunn, Mr. Lucky and Yancy
Derringer rerun packages. Ten stations bought the series,
but 3 markets accounted for most of the million: WNEW-
TV N.Y., KTLA Los Angeles, WGN-TV Chicago.
Mickey Rooney has been signed to guest star in Revue
Studios’ The Investigators episode, “I Thee Kill.”
People: Larry Lowenstein, ex-NTA PR dir., has been
named General Artists Corp. vp & dir. of public relations,
publicity and advertising . . . John Louis Koushouris, ex-
CBS Labs dir. of marketing, has joined the recently-formed
N.Y. film company VHF Inc. as operations vp.
Programming
PAT WEAVER RETURNS TO TV: Although advertising
agencies no longer blueprint network program sched-
ules, the admen still are a factor in deciding what goes
on the air. Last week, one of the biggest agencies in the
business — McCann-Erickson — got a new TV-radio boss
whose name is already something of an industry legend
and whose influence on future network programming
is likely to be considerable — Sylvester L. Weaver Jr.
Pat was named pres, of M-E Productions, TV-radio
div. of Interpublic Inc., which in turn is the parent
firm to McCann-Erickson. Weaver will continue as
chmn. of McCann-Erickson (International), Inter-
public’s overseas arm.
Weaver, chmn. & pres, of NBC during much of TV’s
so-called “golden age” and the creator of many TV inno-
vations (Today, Tonight, network spectaculars, participa-
tion sponsors) will have an impressive financial backstop
for his program philosophies. M-E Productions, by the
agency’s own estimate, is responsible for the annual ex-
penditure “of $100 million in broadcast billings.” Such
a figure automatically gives Weaver’s opinions real weight
in network program circles, to put it mildly.
Weaver in effect replaced C. Terence (Terry) Clyne,
M-E Productions chmn., who has resigned, confirming
rumors of such a move. Also resigning was Jack L. Van
Volkenburg, onetime CBS-TV pres., who had held the
post of pres, of M-E Productions, which official title Wea-
ver now receives. Weaver’s No. 2 man will be Harold
Graham Jr., named exec. vp. Graham joined McCann-
Erickson in 1946 as a trainee, later served as a program
executive in CBS’s Hollywood office, rejoining McCann-
Erickson in 1959.
Clyne did not announce future plans. Van Volkenburg
announced that he planned to retire to a Florida home.
Weaver has not recently been active in TV (other than to
co-ordinate the TV activity of McCann-Erickson’s over-
seas offices), but he was one of several key witnesses at
FCC’s recent program hearings in N.Y. (Vol. 17:26 p5).
On the witness stand, Weaver defended the basic system
of sponsored TV, but criticized networks for relinquishing
the bulk of nighttime programming to Hollywood.
Sarnoff’s SEP Article: A worthy companion piece for
the “vast wasteland” speech by FCC Chmn. Newton N.
Minow was “What Do You Want From TV?” by NBC Chmn.
Robert W. Sarnoff in the July 1 SatEvePost. Although
written before the Minow speech, it is a comprehensive
“pro” for pairing with the govt, official’s “con” on pro-
gramming. Also noteworthy: In publishing the article, the
Post has probably printed the most understanding &
sympathetic consideration of TV programming that has
thus far been presented by the usually antagonistic print
media. If you make talks to community organizations on
TV, you’ll find the Sarnoff article good source material.
Award for Public Service: KHOU-TV Houston has
won the journalism award of the Texas State Bar Assn,
for its documentary program, “So You’re Going to Have
an Accident.” The show had been presented in prime time
by the Corinthian station. Prepared by staffer Bob Levy,
it outlined the rights of citizens involved in traffic acci-
dents, covered police & court rights, ambulance & hospital
obligations and insurance matters.
VOL. 17: No. 29
9
Movies Aid KTVU’s Rating Climb: There was further
evidence (Vol. 17:27 pl2, 28 p8) last week that well-pro-
moted prime-time showings of post-1948 feature films en-
able an independent station to give network affiliates a
fast run in the ratings race. This time the scene was San
Francisco. The station was KTVU, which began scheduling
features from its “Films of the 50’s” (post-1948 Warner
Bros, movies from 7 Arts) in late January. The station
has been using a “double exposure,” unreeling its 2-hour
features first on Sundays at 7 p.m., followed with a repeat
show on Mondays at 7:30 p.m.
Although KTVU followed the usual station habit of
launching the package with a showing of the glossiest
feature in the group (“The High & the Mighty”) , the sta-
tion scored its victory over a period of 6 months, using
nearly half of the entire package. Results, against KGO-
TV (ABC), KPIX (CBS) and KRON-TV (NBC): The
Monday-night audience share for KTVU rose (according
to ARB) from 4% in December to 11% in June. Sunday-
night share jumped from 2% to 24%. The 3 competing
outlets, carrying (for the most part) regular network
fare, each dropped from 3% to 7% in audience share.
KTVU didn’t emerge as an electronic Cinderella by
becoming San Francisco’s top-rated station during the
movie time periods. That honor still belonged to KPIX,
which maintained a 35% share of the audience during
KTVU’s Sunday movies during the 6-month, Jan.-June
period. Runner-up was KGO-TV, with a 27% average
Sunday share. But KTVU’s 6-month Sunday-night average
of 21% share topped that of NBC affiliate KRON-TV
(17%). On Mondays, KTVU’s 6-month average of 12%
was below that of all 3 competitors.
■
Collins Urges Farm News: Too many TV & radio sta-
tions pay too little attention to agricultural problems, NAB
Pres. LeRoy Collins said last week. Addressing a dinner
meeting of the National Assn, of Radio & TV Farm Direc-
tors at its summer sessions in Washington, he said he
regretted that more stations weren’t represented in its
membership. Collins told the 220 delegates that no broad-
casters have closer ties with “the total cross-section of
your communities.” Other speakers at the 4-day sessions
included Secy, of Agriculture Orville Freeman, who scored
“an abysmal lack of understanding” of farm problems on
the part of the public generally.
Crash Coverage: WOW-TV & WOW Omaha believe
that they scooped even the wire services in learning of the
United Airlines jet crash in Denver on July 11. Former
station executive Lyle DeMoss & his wife had boarded the
plane in Omaha. DeMoss is now with the Omaha ad agency
of Allen and Reynolds but, still a broadcaster at heart, his
eye-witness report went out over WOW-TV & WOW at
1:12 p.m. — just 36 minutes after the crash. The stations
sent staffers for further on-the-spot coverage, and at 7 :30
that evening they put on a half-hour documentary simulcast
entitled “Flight 859.”
Kaye on Kids: There’s “an element of violence” in all
children, and if they can’t find expressions of it on TV
they’ll get it from books or movies, according to comedian
Danny Kaye. “As long as there are children and there is
violence in the world, it’s going to appeal to all kinds of
children,” he said at a Washington press conference called
by the United Nations International Children’s Emergency
Fund. Kaye had just returned from Japan on one of his
UNICEF tours which have brought him world recognition
as humanitarian as well as entertainer.
One Sponsor’s Opinion: “The trouble is, too many
sponsors underrate the audience’s intelligence & apprecia-
tion of culture when it is done well. They forget that the
rising level of education has brought a corresponding im-
provement in public taste. I see it in my business in the
selection of colors & designs. Fine-art cards are selling
better all the time although they’re not distinctly greeting
cards . . . I’ve gotten more for my money than any other
sponsor in TV. My business has tripled in the 10 years
the show has been on the air. I could’ve spent a lot more
and obtained less desirable results from far larger audi-
ences. I don’t have a philanthropic attitude towards cul-
ture. The simple truth is that good TV is good business.”
—Joyce Hall, pres., Hallmark Cards (sponsor of prize-
winning Hallmark Hall of Fame) in July 22 TV Guide.
How MBS Gains Audience: Network daytime radio
listening hasn’t changed much in terms of total audience
volume, but there’s been “a complete redistribution of this
audience,” reported MBS Pres. Robert F. Hurleigh last
week. Citing Nielsen studies for the first 5 months of 1961,
Hurleigh said that Mutual had made “a 23% gain in its
over-all per-broadcast average audiences,” at the expense
of competing networks & stations. How was MBS’s radio
service making headway against its radio rivals and TV ?
According to Hurleigh, it was the increased emphasis by
Mutual on “informational features” & short name-person-
ality shows (featuring Leo Durocher, Arlene Francis, Bess
Myerson, et al.). This formula, said Hurleigh, “permits in-
tegration of network service into local programming in
such a way as to enhance a station’s local image.”
Sec. 315 Plot Seen: A reply by the Socialist Labor
Party to a KCBS San Francisco editorial calling for Con-
gressional suspension of the Communications Act’s equal-
time requirements has been broadcast dutifully by the CBS
radio outlet. In it the SLP’s Mrs. Jean Steiner charged
that “a sinister attempt is being made to shut off free com-
petition in the market place of ideas.” She said broadcast-
ers “exploit the publicly-owned airwaves” and seek Sec. 315
suspension to win “dangerous powers.”
“Television in the Public Interest”: This guide for the
layman who wishes to present his public-service projects
on TV was written by A. William Bluem, dir., TV program-
ming, Syracuse U. TV-Radio Center; John F. Cox, TV-co-
ordinator, National Education Assn.; Gene McPherson,
production dir., WBNS-TV Columbus, Ohio. The book
explains the operations of a typical TV station, and tells
the non-professional how to obtain & make the best use of
air time. (Hastings House, 192 pp., $6.95.)
John Chancellor Takes Over “Today”: NBC’s Moscow
correspondent replaces Dave Garroway as permanent host
of the network’s early morning (7-9 a.m.) show, effective
this week (July 17). Others considered for the job had
been ex-ABC vp John Daly and newsman Edwin Newman.
Chancellor, while subbing for Garroway June 19-23,
“revealed a diversity of interests that includes jazz, base-
ball, contemporary art and the study of animals” and
which, obviously, impressed NBC program heads. Frank
Blair, who has been Today’s newscaster, will take over as
Chancellor’s right-hand man. Newman will replace Blair.
With the exception of certain pre-taped guest interviews,
the show will go live again. Last week Chancellor was
quoted in the press as follows: “I want to try & start a kind
of new wave of U.S. television. When they called me back
to cover election night last fall, I got a chance after 2 years
away to see U.S. television again. It needs some changes.”
10
JULY 17, 1961
Advertising
Ayer View of the Hearings: With tongue in cheek — but
with eye on ball — N. W. Ayer’s TV-radio dept, has
issued an estimate of recent governmental procedures.
Some excerpts:
“Both in hearings on program practices before FCC
and before the Senate Juvenile Delinquency [Subcommit-
tee], producers, writers, and network executives have gone
on record during recent weeks with an interesting (and fre-
quently entertaining) assortment of peeves & panaceas . . .
The most frequent complaint was directed against the
ratings system. Here, incidentally, the most colorful
spokesman was not a writer but an eminent statistician
named George Jessel. The opponents of ratings fall into
2 groups — those (like Jessel) who simply do not believe
that they have any validity, and those who accept their
validity but rebel against them anyway. With this latter
group the prevalent argument seemed to be that if it were
not for the ratings, TV would present better programs.
The indictment, then, was more of public taste than of the
systems that measure it. No practical or constructive sug-
gestions were offered as to how the television industry
would support itself if the circulation characteristics of less
popular programming made competing media more desir-
able to advertisers.
“Another frequently expressed opinion was that TV’s
indifference to fine drama had driven the best writers out
of the medium ... On the record is the fact that within
the past 4 months one network has contacted 29 writers
with a request to submit material, at top TV prices, to an
ambitiously conceived dramatic series. Only 8 showed any
interest. The rest were too busy with other things . . .
“On the question of unnecessary violence in program-
ming [one network] spokesman defensively counted the
number of murders in a Shakespearian play. The opposi-
tion was quick to point out that this kind of comparison, if
earned to its logical absurdity, would ultimately put D. H.
Lawrence and Polly Adler in the same literary league . . .
“Despite the fact that the hearings themselves have
not accomplished much, there is general agreement that
some changes in network programming lie ahead. At the
very least, there will be more balanced programming vol-
untarily undertaken by the networks. Beyond that, there is
the possibility of actual licensing of networks. (Presently
only the stations are licensed.) At the extreme end of the
scale is the possibility of the emergence of a 4th major
network devoted to cultural & informative programming.
This could come about either through the expansion, with
partial government aid, of the current privately supported
network of 49 educational stations, or through the forma-
tion of a network programming service entirely financed
by public funds.
“Whatever develops, it will not happen immediately.
At the earliest, some changes will be evident starting with
the 1962-63 season, more than a year hence.”
3 Brands Join Top Network List: Metrecal, Swan
Liquid Detergent and Du Pont Paints made the April list
of the top 15 brands in network TV, TvB reported. Metre-
cal, with $739,047 in gross time billings, placed 2nd. Swan
Liquid Detergent ($554,704) was 5th, and Du Pont Paint
($475,324) was 9th. Top brand was Anacin with billings
of $814,432, and Procter & Gamble’s billings topped $4
million to make it the month’s leading company in network
TV. Grand total for April — $60 million.
Why TV Polished Off Most of One Ad Budget: S. C.
Johnson’s recent decision to put 85% of the ad budget for
its new self-applicator shoe polish into national spot TV is
paying off, according to Printers’ Ink. A 60-market test
campaign in Ohio (launched February 1960) was so suc-
cessful “that in the thousands of stores that had stocked
the new polishes, Johnson’s had racked up a sales-dollar
volume equal to all other shoe-polish brands combined
within just 2 months,” said PI. National sales are follow-
ing the test-market yardstick “closely.” Why has TV
proved such an effective selling tool? “We felt polishing
shoes was widely regarded as a personal-care chore,” said
ad mgr. L. R. Peterson, and “we wanted to tell people
‘here’s how you can handle an old task in a completely new
way.’” The idea would be most effectively put over, S. C.
Johnson decided, when demonstrated via live-action com-
mericals that showed people using the applicator.
Magazine Bows Out: Coronet’s Oct. issue will be its
25th anniversary issue — and its last. With 3,120,000 circu-
lation, the magazine called it quits — because of “a drop in
advertising revenue.” But A. L. Blinder, pres, of Esquire
Inc., which owns Coronet, emphasized that the company’s
other properties were still in the black. (In broadcasting,
Esquire owns WQXI Atlanta.)
And in the Newspaper Field: “In the last 10 years,
while daily newspaper circulation rose 6,000,000 nationally,
in New York it fell 358,000, and Sunday circulation slippage
was far worse: 1,819,000. In the same decade, only one
New York paper, the Times, logged any significant gain,
rising 220.000 to 744,763. New York’s newspaper com
petition is not merely savage; it is mortal. Two of New
York’s 4 morning papers and all 3 of its evening papers
are fighting for their lives.” — Time.
Newspaper Circulation Gains & Loses: The average
total circulation in the U.S. & Canada climbed to 64,397,118
during the 6 months ending March 31, 1961. This was a
gain of 862,567 copies over the year-ago period. But Sun-
day average circulation dropped 337,946 from a year ago to
50,089,218. The ABC study of 1,830 dailies & 564 Sunday
newspapers also unearthed these facts: Daily evening
newspapers outcirculated morning dailies 38,609,403 vs.
25,447,880; number of newspapers declined to 2,394 (1,491
p.m., 331 a.m., 564 Sunday, 8 all-day) from 2,419. The
U.S. totals included 1,726 dailies, 559 Sundays.
Media, Agencies Cautioned: “The advent of TV has
opened an avenue of attack by those who practice deception
that is rather alarming to contemplate,” FTC Comr. Sigurd
Anderson told a teachers’ summer-school convocation at
Bloomsburg (Pa.) State College. Anderson stressed TV’s
advertising role in a speech in which he warned: “The
press, radio and TV, as well as the advertising agencies,
carry heavy obligations in protecting the public. I do not
believe they can escape these obligations under the guise
that freedom of the press must be widely observed. With
freedom to speak & to print there also goes the obligation
of not lending one’s services to the machinations & schemes
of those who deceive.”
Ad People: Leonard Goldberg, ex-NBC-TV & ABC-TV,
named co-ordinator of best, media & planning, BBDO . . .
Allen Ducovny, TV-radio dir., D’Arcy Advertising, and
Newt Stammer, account exec, for RKO General, named vps
. . . David Wham and John Stack named vps, Dancer-Fitz-
gerald-Sample.
VOL. 17: No. 29
11
Networks
0&0 POLICIES ON 40-SEC. STATION BREAKS: Analysis of
pi'oposed station-break sales policies of the 3 groups of
o&o’s indicates that in all cases, the revised rate struc-
tures provide for 10, 30, and 40-sec. announcements
priced in terms of the basic, existing 20-sec. rate (50%,
150% and 200% respectively). The triple-spotting
taboo is also unanimous.
CBS-NBC’s o&o policies are almost identical. In both
cases, these networks encourage the use of two 20-sec.
commercials rather than a 30-10 combination or a full-
break 40. Specific regulations toward this end: (1) 20-sec.
announcements pre-empt 10’s, but current 10-sec. sponsors
will get first option on new 20-sec. availabilities. (2) A pair
of 20’s will alternate weekly in first & 2nd position. (3)
No 20-sec. commercials are pre-emptible (by 30’s). Other
regulations: (1) When used with a 10, 30-sec. announce-
ments always take first position. (2) The 7:30 p.m. break
and breaks within 60-min. network shows will not be
available for full 40-sec. announcements.
WABC-TV N.Y., whose policy the other 4 ABC o&o’s
will probably adopt, is more than a little ironic in its
conservatism. Although parent ABC-TV fathered the
longer breaks, the flagship station will offer no avail-
abilities for full 40-sec. announcements between programs
and will retain the present 30-sec. break within 60-min.
network shows. (The protection of minute-participation
network business is undoubtedly the motivation.) WABC-
TV is encouraging the 30-10 pattern between programs,
which will probably result in less local-station revenue than
the CBS-NBC policy (because 10-sec. announcements will
be offered at pre-emptible discounts). Specific regulations
toward this end: (1) 16 prime-time availabilities for 10-
sec. advertisers have been set aside. (2) Although 10’s are
pre-emptible by 20-sec. announcements, two 20’s will not
alternate first and 2nd position. (3) Option on 30-sec.
availabilities will be given to current 20-sec. sponsors.
NBC Shifts Policy on Tune-in Ads: Although nbc tv
plans a sizable print campaign to promote next fall’s
shows, the emphasis will be on brightening the network’s
general image and in making viewers familar with the
network’s shows & personalities rather than on specific
“tune-in” information. Furthermore, NBC told some 100
promotion managers of its affiliates gathered last week for
regional meetings in New York, New Orleans, Chicago and
Los Angeles, there will be no co-op budgets for 1961-62
newspaper tune-in ads.
The reason for the move, NBC told the station pro-
motion men (some of whom were not happy about the
decision), was a network study which showed that only
about 30% of readers of newspaper TV pages notice tune-in
ads. NBC’s share of co-op costs for these ads has, in past
seasons, involved as much as $1 million annually.
The best medium for promoting the launching of the
new fall shows, the meetings were told, was TV itself.
NBC, however, will continue to supply art & copy for
affiliates who wish to buy their own newspaper tune-in
advertising. And it will continue to split (with advertisers
or program packagers) ad schedules in TV Guide, which,
NBC told promotion executives, was more effective than
newspaper ads in building program audiences through
advance promotion. For 60-min. programs, the split will
run to a full page in TV Guide ; to a half page for 30-min.
NETWORK SALES ACTIVITY
ABC-TV
Bus Stop, Sun. 9-10 p.m., part. eff. Jan. 14.
Johnson & Johnson (Young & Rubicam)
Ben Casey, Mon. 10-11 p.m., part. eff. Oct. 2
Bristol-Myer (Ogilvy, Benson & Mather)
American Bandstand, Mon. & Tue. 4-5:30 p.m., part. eff.
July, Aug., Sept., & Oct.
Whitehall Pharmacol (L. C. Gumbinner)
Scripto (McCann-Erickson)
Mars (Needham, Louis & Brorby)
Vick Chemical (Morse International)
Golden Grain Macaroni (McCann-Erickson)
Daytime programming, Mon.-Fri., part. eff. Oct. & Nov.
Hartz Mountain (George H. Hartman)
Peter Paul (Dancer-Fitzgerald-Sample)
Singer Sewing Machine (Young & Rubicam)
CBS-TV
Tournament of Roses parade & pageant, Mon., Jan. 1,
11:45-1:45 p.m., full-sponsorship.
Quaker Oats (Lynn Baker)
Person to Person, Fri. 10:30-11 p.m.; Gunslinger, Thu. 9-10
p.m., part. eff. July.
P. Lorillard (Lennen & Newell)
Daytime programming, Mon.-Fri., part. eff. July.
Union Underwear (Grey)
Hartz Mountain (George H. Hartman)
NBC-TV
Thriller, Mon. 10-11 p.m.; Robert Taylor — the Detectives,
Fri. 8:30-9:30 p.m.; part. eff. fall.
Max Factor (Kenyon & Eckhardt)
International Latex (Reach McClinton)
Pillsbury (Campbell-Mithun)
Cain’s 100, Tue. 10-11 p.m.; 87th Precinct, Mon. 9-10 p.m.,
part. eff. fall.
International Latex (Reach McClinton)
Outlaws, Thu. 7:30-8:30 p.m., part. eff. fall.
International Latex (Reach McClinton)
Pillsbury (Campbell-Mithun)
Bulova (SSC&B)
Dick Powell Theater, Tue. 9-10 p.m.; part. eff. fall.
Pillsbury (Campbell-Mithun)
Max Factor (Kenyon & Eckhardt)
Bulova (SSC&B)
Michael Shayne, Fri. 10-11 p.m., part. eff. July & fall resp.
P. Lorillard (Grey)
P. Lorillard (Lennen & Newell)
Laramie, Tue. 7:30-8:30 p.m., part. eff. fall.
Max Factor (Kenyon & Eckhardt)
Pillsbury (Campbell-Mithun)
Bulova (SSC&B)
National Velvet. Mon. 8-8:30 p.m., part. eff. July.
Bulova (SSC&B)
P. Lorillard (Grey)
International Showtime, Fri. 7:30-8:30 p.m., part. eff. fall.
Bulova (SSC&B)
Saturday Night at the Movies, Sat. 9-11 p.m., part. eff. fall.
Bulova (SSC&B)
International Latex (Reach McClinton)
This Is Your Life, Sun. 10:30-11 p.m., part. eff. July.
P. Lorillard (Grey)
Clairol (Foote, Cone & Belding)
Daytime programming, Mon.-Fri., part. eff. fall.
Procter & Gamble (Benton & Bowles)
Max Factor (Kenyon & Eckhardt)
Whispering Smith, Mon. 9-9:30 p.m.; Barbara Stanwyck
show, Mon. 10-10:30 p.m., part. eff. July.
P. Lorillard (Grey)
12
JULY 17, 1961
Auxiliary Services
Pay TV Has Repeat Shows, Too: Telemeter is currently
borrowing one of network TV’s standard programming
practices — summertime reruns of film shows — in its Tor-
onto test ai-ea. Under the title of Summer Theatre in the
Home, Telemeter began, on July 16, repeats of movies
already seen on the closed-circuit system. They are fed to
viewers’ sets on “Channel 5C,” the system’s 3rd available
channel. Cost to viewers: 50 4 for single films, 75 <£ for
double features and 25 for children’s matinees. That’s
about half the going Telemeter rate for first-run movies.
Telemeter is carrying the similarity to network reruns
one step further. The rerun movies are “programmed” so
that a particular film star is featured on a fixed night of
the week — i.e., James Stewart on Mondays, Marilyn Monroe
on Thursdays, Frank Sinatra on Saturdays etc. — during
the month-long promotion. For the moppet trade, a Jerry
Lewis comedy and 2 cartoons are being featured as week-
end matinees. On its 2nd channel (5B), Telemeter also
offers double-feature comedies on Thursday nights in addi-
tion to first-run features on channels 5A & 5B.
Vhf Translator Starts: K$2AL & K10AV Telluride,
Colo, started July 9 repeating KREX-TV Grand Junction
• K12AD & K07BF Valentine, Neb. began June 24 with
KPLO-TV Reliance, S.D. & KDUH-TV Hay Springs, Neb.
• K>8AO, K10AL & K12AQ Milford, Utah started June 10
with KUTV, KCPX-TV & KSL-TV Salt Lake City •
K10AH Paradise Valley, Miner Basin & Emigrant, Mont,
began July 9 with KXLF-TV Butte.
No Unlicensed Vhf Boosters: FCC has told Mid-
American Relay Systems, vhf booster manufacturer, that
.1-watt boosters can’t be permitted without Commission
licenses and compliance with rules. MARS had thought
that a simple $200 unit might get by. Commission said no.
Technology
Satellite Target Set: U.S. viewers may be able to see
the first experimental telecasts from Europe around mid-
1962, NASA administrator James E. Webb told the House
Science & Astronautics Committee. Testifying at a hearing
at which Rep. Fulton (R-Pa.) said that Vice President
Johnson’s Federal Space Council (Vol. 17:27 pl7) “hasn’t
got off the ground,” Webb insisted that plans were moving
ahead. He said that NASA hopes to launch its first
communications satellite by the middle of next year. He
added that AT&T may be able to put one up at about the
same time, capable of carrying 100 telephone conversations
or one TV program. USIA dir. Edward R. Murrow said
any commercial operators of satellite systems should pro-
vide special cut-rate service for govt, agencies, and that
the U.S. should open its satellites for use by all nations,
including Russia & Communist China. Another witness
was Comr. Craven, who reviewed the Commission’s space
proceedings. Meanwhile, the House Commerce Committee
began getting into the space act. Chmn. Harris (D-Ark.)
set aside July 25-27 for exploratory hearings on space sat-
ellite problems.
New TV Weather Satellite: Tiros III, successfully
launched July 19, is nearly identical to Tiros II, except that
it carries 2 wide-angle TV cameras in place of one wide-
angle & one narrow-angle. Constructed by RCA’s Astro-
Electronics Div., Tiros uses the 2 half -inch vidicon cameras
to photograph cloud patterns.
Educational Television
3 ETV Pots Boil in N.Y.: There will be educational televi-
sion in New York City this winter even if plans to convert
WNTA-TV to a non-commercial outlet (Vol. 17:27 p4 et
seq.) are stalled. The city’s Board of Estimate has ap-
proved the spending of $348,440 as N.Y.’s slice of the
operating costs of FCC’s uhf (Ch. 31) test. The federal
govt, share will be about $2 million. Target date for the
start of telecasting, which will be under the jurisdiction of
city-owned radio WNYC: Oct. 15.
In addition to ETV programming by the Board of
Education, the station will also be used for police & fire
dept, telecasts & training programs. Abraham D. Beame,
city budget dir., estimated that “about 66,000” uhf sets
were already in the N.Y. area, and that 400,000 sets
were already hooked up to master antennas which could
use master uhf converters.
In another area there was also a promise of a new
season of ETV programming on one of the city’s regular
commercial TV channels, WPIX. Starting Oct. 2, WPIX
will televise a 10 a.m.-3:30 p.m. schedule of ETV shows
staged by the N.Y. State Regents ETV project. The
WPIX telecasts will mark the 4th successive season of the
Regents ETV programs. The WPIX programs have no
commercial sponsors, since the time for the ETV series
is sold as a block to the Regents project and paid for from
state funds. Some public-service announcements are used
between Regents programs. Regular commercial announce-
ments are permitted only between the start and finish of
the program block and adjacent WPIX commercial shows.
Under the present Regents contract, the shows will be
on WPIX at least until the end of December, but can be
shifted by the Regents to WNTA-TV thereafter if the
latter station becomes an ETV channel.
WNTA-TV’s sale to Educational TV for the Metro-
politan Area (ETMA) was still the subject of public dis-
cussion. Rep. Emanuel Celler (D-N.Y.), frequent critic
of commercial TV, hailed Ch. 13’s proposed conversion to
ETV as “a cool breeze in the heat of summer,” and urged
that FCC “should as expeditiously as possible approve . . .
the objections of Governor Robert Meyner notwithstand-
ing.” Under new ETV management, said Celler, viewers
in the N.Y.-Conn.-N.J. area would benefit and “the inter-
ests of N.J. from the public standpoint will be far better
served than ever before.”
Assemblyman Nelson F. Stamler (R-N.J.) added his
amen. “At this stage of a historic breakthrough in TV
history for the metropolitan area, one would expect the
governor to be in the forefront of those seeking to guar-
antee the success of this new & remarkable venture,” said
Stamler last week. Remarking that the ETV group plans to
maintain a studio in Newark or New Brunswick, he termed
Meyner’s efforts to block the sale “incomprehensible.”
At FCC, there’s considerable off-the-record view that
Meyner has no legal leg to stand on, will be given very
short shrift. The general opinion in Washington is that
Meyner is playing a purely political game.
ETV Centers Proposed: Establishment of national &
regional non-profit centers for wider distribution of TV
films & tapes suitable for educational purposes is recom-
mended in a research report by 2 U. of Neb. specialists to
the U.S. Office of Education. Gen. mgr. Jack McBride of
the University’s KUON-TV (Ch. 12) Lincoln & Asst. Dean
Dr. Wesley C. Meierhenry of its Teachers College had no
specific proposals for public financing of the centers.
V#L. 17: No. 29
13
Congress
Jail for Broadcasters: Operators of TV & radio networks
& stations could be jailed for “undue exploitation” of sex,
crime, horror and violence under terms of a bill (HR-8109)
tossed into the House hopper by Rep. McDowell (D-Del.).
The measure would amend the U.S. Code to set up $10,000
fines and/or 2-year prison terms for misuse of the airways
for such purposes. “The new legislation is necessary to arm
the FCC & the Justice Dept, with laws that will enable
them to deal with undue exploitation of these subjects,”
McDowell explained. His bill was referred in routine to the
Judiciary Committee headed by Rep. Celler (D-N.Y.).
FCC Bill Called Up: Chmn. Magnuson (D-Wash.) has
called the Senate Commerce Committee into executive ses-
sion July 18 to take up the FCC reorganization proposed
in a Commission-drafted bill (S-2034) approved by the
Communications Subcommittee (Vol. 17:28 plO). No oppo-
sition by Committee members to the measure sponsored by
Sen. Pastore (D-R.I.) was reported last week, and the bill
may be reported to the Senate floor by this week’s end. A
nearly-identical House bill (HR-7856) by Rep. Harris (D-
Ark.) has already been cleared by his Commerce Com-
mittee. He is expected to submit it on the House floor this
week. Meanwhile 2 more of President Kennedy’s agency
reorganization plans survived initial attacks in Congress,
which killed his proposals for FCC & SEC. The House
Govt. Operations Committee cleared White House proposals
for the Federal Home Loan Bank Board & Federal Mari-
time Board.
“Defense” Ads Defended: House-approved legislation
(HR-7851) forbidding use of govt, funds to pay for adver-
tising by defense contractors could lead to federal measures
to control all advertising, witnesses at Senate hearings
warned. Moreover, defense-company help-wanted appeals
in trade journals and ads searching for scarce materials
are part of the legitimate cost of govt, business, a Senate
Appropriations Subcommittee was told. Witnesses oppos-
ing the House bill included spokesmen for such groups as
the EIA, Advertising Federation of America, Assn, of
National Advertisers, National Business Publications Inc.,
Aerospace Industries Assn., American Rocket Society.
Supporting the bill, Sen. Cannon (D-Nev.) said that the ad
ban would plug a “loophole for profiteers” which he esti-
mated was costing the govt. $500 million in extra contract
costs annually. Probable outcome of the Senate hearings:
Approval by Congress of a compromise law forbidding
“institutional” ads (such as 4-color spreads by companies
whose only business is with the govt.) at Defense Dept,
expense, but permitting firms to charge off costs of ads
for personnel, materials, etc.
Daytimers’ Bills Up: House Commerce Committee
Chmn. Harris (D-Ark.) has scheduled July 18-20 hearings
on a half-dozen measures to extend radio daytime stations’
operating hours from sunrise to sunset to 6 a.m.-6 p.m.
FCC Chmn. Minow probably will be the lead-off witness,
followed by House sponsors of the bills and representatives
of pro-&-con industry groups.
Vhf-Uhf Bill Reaches House: FCC-sponsored legisla-
tion requiring that all TV sets that are shipped in inter-
state commerce or imported be equipped to receive all
channels has been introduced by House Commerce Com-
mittee Chmn. Harris (D-Ark.) His measure (IIR-8031) is
same as Senate bill (S-2109) filed earlier (Vol. 17:26 pl4).
Dodd Hearings Delayed: Resumption of TV hearings
by the Senate Judiciary Juvenile Delinquency Subcommit-
tee, tentatively set for this week (Vol. 17:27 p7), have
been postponed for another 2 weeks. Chmn. Dodd (D-
Conn.) had no witness list ready last week, but a Subcom-
mittee source told us network spokesmen probably would
be recalled for more testimony on charges that TV pro-
gramming is full of crime & violence. Representatives of
veterans & religious groups also may be heard. “We’ll be
tying up loose ends left over from the earlier hearings,”
the source said, indicating that the new sessions will run
several days. In Hollywood we were told that those asked
to appear before the committee include Four Star Tele-
vision’s Pres. Dick Powell, exec, vp Tom McDermott and
first-vp George Elber. Desilu hasn’t yet decided whether
Pres. Desi Arnaz or another executive will attend.
Sponsor Pressure Endorsed: Senate Commerce Com-
mittee member McGee (D-Wyo.) has hailed as “extremely
encouraging” an editorial in Food Field Reporter calling on
food-products sponsors to help lift the level of TV pro-
gramming. In a Senate speech, McGee again defended
witnesses at FCC’s N.Y. network hearings (Vol. 17:28
pi 1 ) , urged the industry itself to undertake “a great deal
of housecleaning,” and quoted the trade-publication’s edi-
torial: “Business owes the people a responsibility in
addition to raising its material standards. Sponsors should
attempt different, even controversial shows, in an effort to
bring some culture to viewers.” At the same time, McGee
revived a 1951 proposal in the Saturday Review by then-
Sen. Benton (D-Conn.) for establishment of a National
Citizens Advisory Board on Radio & TV. He ended his
speech “on a more hopeful & better note” by quoting a
column by Dick Kleiner in McGee’s home-town Laramie
Boomerang. It praised educational TV, said “it isn’t fair
to castigate a magnificent tool because some misuse it.”
“Conflict” Laws Updated: The House Judiciary Anti-
trust Subcommittee has given unanimous endorsement to
legislation overhauling govt, conflict-of-interest regulations
— some of which have been in the law books, virtually
unchanged, for a century. Supported by the Kennedy
administration and based on identical bills (HR-3411 &
3412) introduced in January (Vol. 17:5 p8) by Subcom-
mittee Chmn. Celler (D-N.Y.) & Rep. McCulloch (R-O.),
the recommended legislation would: (1) Bar former-
federal agency officials forever — not for just 2 years — from
representing private parties in cases which they handled
while in the govt.’s employ. (2) Bar full-time federal
workers from helping private parties get licenses (such
as FCC TV & radio grants) or other awards from agencies.
(3) Impose criminal penalties on private parties who pay
govt, employes for help in cases before agencies. (4) Pre-
vent a govt, employe who has interests in an outside
company from active participation in any govt, case invol-
ving the company — unless he gets written advance per-
mission from the head of his agency.
ETV Bill Snagged: The House Commerce Committee
met in 3-day executive sessions on pending legislation last
week, but once again failed to do anything about federal
aid to educational TV (Vol. 17:27 pl6). Chmn. Harris (D-
Ark.) kept a $25-million matching-grant bill (HR-132) by
Rep. Roberts (D-Ala.) on his agenda, but didn’t call it up
for a vote. Backed by the Kennedy administration, the
Roberts measure was appi-oved in June by the Commerce
Communications Subcommittee (Vol. 17:25 p22) as an
alternative to a Senate-passed bill (S-205) by Sen. Magnu-
son (D-Wash.) providing outright $51-million ETV grants.
14
JULY 17, 1961
The FCC
GE Protests Renewal Holdup: Electrical-industry
anti-trust troubles of GE have nothing to do with the
company’s broadcast operations, GE told FCC in a state-
ment supplementing its station renewal applications, which
have been pending since March. Protesting go-slow rec-
ommendations by the Commission staff, which cited GE’s
guilty pleas to “numerous violations” of antitrust law
( Vol. 17:14 pi), GE said the case was “in no way involved”
with its 3 Schenectady stations — WRGB, WGY, WGFM.
“As a licensee with a record running back as far as 40
years,” GE said, “the company’s fitness to conduct such
operations in the future should be judged upon the facts of
its proven broadcast service.” The company shouldn’t be
subjected to “additional penalties by the FCC for [anti-
trust case] conduct which it neither authorized nor sanc-
tioned,” the statement argued.
Bobby Kennedy’s TV Luncheon: Nothing significant
seems to have happened at a July 7 Justice Dept, luncheon
hosted by Attorney General Kennedy. He had as guests
CBS Chmn. Paley, CBS Pres. Stanton, FCC Chmn. Minow,
NAB Pres. Collins and Deputy Attorney General Byron
White. One participant described it as “a mostly social
luncheon, apparently an outgrowth of a social meeting
between Kennedy & Paley.” Added he: “No new view-
points were expressed, as far as I could see. No decisions
were made — or sought.” Said another: “Bobby has long
been interested in TV. We talked generally about a lot of
things — programs, allocations, and so forth.” Minow has
now had face-to-face discussions with the heads of all
networks except MBS.
NBC-Philco Hearing: FCC isn’t expected to try to get
a Supreme Court review of the Court of Appeals ruling in
the Philco protest case (Vol. 17:27 p9). The lower court
had ruled that the Commission should have given Philco a
hearing on its charges that NBC’s WRCV-TV Philadelphia
license shouldn’t be renewed because of RCA-NBC’s anti-
trust history. It’s expected that the Commission will con-
solidate the Philco charges with the WRCV-TV renewal
hearing and that the Justice Dept, will be invited to par-
ticipate.
FCC Asking FA A for Time on Towers: FAA’s grasp
for power over tall tower approvals, in the form of new
regulations (Vol. 17:25 p8), has FCC worried because it
believes FAA is attempting to invade the Commission’s
legal domain. Therefore the Commission has asked, or is
planning to ask, FAA to delay the effectiveness of its
new rules for 60 days pending consultation with the Com-
mission. Comr. Bartley will head the “negotiators.”
Ford Introduces Compact Model: FCC Comr. Fred-
erick W. Ford and Mrs. Ford are parents of a son, Frederick
Wayne Jr., 8 lbs., 2 ozs., bom July 12 at George Wash-
ington U. Hospital in Washington. Comr. Ford has a 16-
year-old daughter, Mary Carter, by his first wife, who died.
FCC to Reexamine Allocations: A major new look at
TV allocations has been scheduled by the FCC for July 27
— covering vhf drop-ins, possible deintermixture, etc.
Minow at RTES: FCC Chmn. Newton N. Minow will
address the first RTES Newsmaker Luncheon of the 1961-62
season, Sept. 22 at the Hotel Roosevelt, N.Y.
CP Granted: Ch. 64, Pittsfield, Mass., to WWLP (Ch.
22) Springfield.
Television. Digest
PUBLISHED BY TRIANGLE PUBLICATIONS, INC.
WALTER H. ANNENBERG, President
PUBLICATION OFFICE Radnor, Pa., MUrray 8-3940, TWX: Radnor 1028
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Business Manager HAROLD B. CLEMENKO, Managing Editor
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TELEVISION FACTBOOK TV & AM-FM ADDENDA AM-FM DIRECTORY
Annually— Spring Published Saturdays Published in January
Copyright 1961, by Triangle Publications, Inc.
Personals: Alfred J. Scalpone, ex-CBS-TV program vp in
Hollywood & ex-McCann-Erickson TV-radio vp, named ad
vp of Schick Safety Razor Co. . . . Ken DeVaney named
managing dir., Cal. Bcstrs. Assn. . . . Everett H. Erlick, ex-
Young & Rubicam, named vp-gen. counsel, AB-PT . . . John
J. Lorenz named asst, controller, CBS Inc.
William N. Davidson, ex-vp-gen. mgr. of WNBC-TV
N.Y., named vp, Advertising Time Sales Inc., a new firm
. . . Robert W. Breckner, vp & gen. mgr. KTTV Los
Angeles, elected to board of parent Times-Mirror Bcstg. Co.
. . . J. R. (Jack) Poppele, former VOA dir. and well-known
broadcasting industry figure, named to the board of Foto-
Video Electronics . . . R. L. (Danny) Cochrane promoted
from asst. gen. sales mgr. to gen. sales mgr., KXTV.
Ralph H. Daniels Jr. named asst. gen. sales mgr.,
KNXT Los Angeles, replacing Richard Beesemeyer, who
has become mgr. of ABC-TV spot sales in Los Angeles
. . . Paul Kennedy Jr. resigns as Los Angeles mgr. of
Weed & Co. to join sales staff of KCOP Los Angeles . . .
William C. Ackerman, dir. of special projects, CBS News &
exec, dir., CBS Foundation, joins staff of Bureau of Edu-
cational & Cultural Affairs in the State Dept.; he’s suc-
ceeded as exec. dir. of the Foundation by Julius F. Brauner,
who continues as secy. & gen. attorney, CBS Inc. . . .
Herman Pease named program mgr., WROC-TV Rochester.
Fred L. Bernstein appointed gen. sales mgr., WLOS-TV
Asheville, N.C., succeeding Saul Rosenzweig, now vp-gen.
mgr., KPLR-TV St. Louis.
John R. Corporon named news dir., WDSU-TV New
Orleans, succeeding William B. Monroe Jr., who became
NBC News Washington mgr. (Vol. 17:27 pl3) . . .Warren
D. Quenstedt, Washington communications lawyer, con-
firmed without dissent by Senate as deputy administrator
of National Capital Transportation Agency.
New telephone number of David Steel, Washington
engineering consultant, is 393-3173; the number reported
last week was incorrect.
Obituary
Emery Huse, 64, retired mgr. of Eastman Kodak’s
West Coast motion picture film dept., died July 7 after a
long illness. He had been president of the Society of
Motion Picture & Television Engineers in 1941 and 1942.
Surviving are his wife and 2 daughters.
VOL. 17: No. 29
15
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